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ADVERTISERS 
CYCLOPEDIA 

OF SELLING PHRASES 

A COLLECTION OF ADVERTISING SHORT 
TALKS AS USED BY THE MOST SUCCESS- 
FUL MERCHANTS AND ADVERTISEMENT 
WRITERS ******* 



CLASSIFIED AND ARRANGED SO AS TO FACILI- 
TATE THE EXPRESSION OF IDEAS AND AS- 
SIST MERCHANTS IN GENERAL LINES 
OF BUSINESS AND SPECIALISTS IN 
SPECIAL LINES IN THE PREPA- 
RATION AND COMPILATION 
OF ADVERTISING COPY 




NEW YORK 
THE ADVERTISERS CYCLOPEDIA CO. 

PUBLISHERS 



■* 






Copyright, 1909 
BY THE ADVERTISERS CYCLOPEDIA CO. 



LIBRARY of CONGRESS 
Two Conies Received 

APft 29 1009 

CLASS 0- XXc, No. 



/^ 



BY WAY OF A FOREWORD jr/ 



IT is customary for every publication to have a " Preface/' a 
" Foreword" or other initial announcement; in obedience to such time- 
honored rule, this " Introductory Preachment" is presented. 

In writing it, I conceive it to be proper to state briefly the history of 
the work and the manner in which this book came to be published. In the 
fall of 190 8, William Borsodi came to me and requested that I incorporate 
a company to publish an Advertisers Cyclopedia and that I personally 
assume the business management thereof. To me, as a lawyer, this was 
somewhat of an unusual request, so that I invited Mr. Borsodi to explain 
fully the nature and extent of his project. I had known him for many 
years as a constant devotee of everything pertaining to advertising and 
publicity. He had always been somewhat of a marvel to me and reminded 
me of those masters of chess who conduct half a score of contests simultan- 
eously, — so many irons had I always known him to have in the fire. 

After due deliberation, his proposition looked good to me; I readily 
saw a demand for such work as he suggested, and I therefore cheerfully — 
even eagerly — accepted the task which he allotted me. I have tried faith- 
fully to execute his ideas; with what success, YOU, the students of this 
book, must be the judges. There are text books, codifications, books of 
reference, for every profession; law, medicine, the pulpit — all have 
vast libraries dedicated to their literature. The jurist, no matter how 
learned in the law, turns to his authorities and the code, as does the 
professor of belles-lettres to his Thesaurus, his book of synonyms, his 
" Unabridged" and his Britannica. To the physician, his pharmacopoeia 
is his " vade mecum" ; the theologian has his concordance of the Scriptures ; 
his " Jeremy Taylor," his " Lives of the Saints." What has the adver- 
tising-writer to which he can refer? In plain language, nothing. 

Far from diminishing the importance — the permanent need — of skilled 
advertising-writers, this Cyclopedia will enhance the appreciation of their 
work in the view both of those employing them and of the myriads who little 
dream that the advertisements which day by day arrest the attention, read- 
ing so smoothly, so naturally, are in reality greater masterpieces of alluring 
word-spinning than the most graphic story ever penned. 

One of the thorns in the path of the advertising-writer is the ignorance 
of many an advertiser, of what is fitting advertising. Hereafter he will 
have his "authority" to back up his judgment, and his employer, whose in- 
terest certainly lies, not in being censorious but in being RIGHT, will, as 
he can spare time for it, con over the Cyclopedia, too, and thus enter more 
fully into his advertising-writer's professional work in his behalf. That 
work will grow in merit and in result-bringing, and the employing adver- 
tiser will discern in increasing business how good it has been for his adver- 



4 ADVERTISERS CYCLOPEDIA 

tising to have been written along the lines of successful experience, as 
enunciated in this Advertisers' " Guide, Philosopher and Friend." 

No wise merchant, or producer upon a large scale, attempts to prepare 
his own advertising. He has buying to do, or to supervise, financiering to 
keep him busy, the government of his employees to superintend, the care 
of his premises and plant to look after. Were he to undertake his adver- 
tising as well, it would of necessity be done hastily, and ineffectually and 
oftentimes wholly neglected. Possession of the Advertisers Cyclopedia 
will but accentuate in his mind the importance of his advertising-writer's 
function, and many a one who has been making shift to snatch from his 
multifarious avocations as proprietor, a few moments in which to throw to- 
gether a few " half-baked" ideas for his ads, will be encouraged by this 
book to turn over to a professional writer, work so vital to the success of 
his business and thus will be widened the field for the advertising-writer's 
ability. 

The man whose business it is to write ads will find in these pages how 
very much has been already said by others and well said, that has not 
occurred to him, even after cudgelling his wits to extract a fresh idea on 
some given subject. And he will find, too, that ideas on which he had been 
pluming himself, as their supposed originator, had long ago been pre- 
empted by a more agile thinker. He will thus cultivate avoidance of worn 
paths and blaze a way for himself. 

Thus the ADVERTISERS CYCLOPEDIA is an epoch-maker in the 
world of advertising. 

A word as to the price of this most useful book, which it is a great 
pleasure to me, as the official head of the Advertisers Cyclopedia Com- 
pany, to give to the advertising world. I have been advised by persons 
well versed in such matters to make its publication price $50.00. 
Some have suggested copying the mercantile reference book idea, by leasing 
the books only and at $100.00 a year. But my desire, and that of nry as- 
sociates, is to make it as easy as possible for every one to whom it appeals 
to own a copy, which can be annotated and interleaved, if desired, by its 
owner, as a leased copy, of course, could not. I have therefore taken care- 
ful reckoning of its cost and have concluded that to popularize and widely 
distribute the book is the best way to round off the service so well rendered 
by its production. Its price is therefore not fifty, but fifteen dollars, and 
it is proper to add that in seeking counsel — though without following it — 
I have found a consensus of opinion that the book is invaluable, nay, in- 
dispensable, — and cheap at any price. 

But why indulge in further talk along this line? Here is the book; it 
speaks for itself and is its own best advertisement. It is respectfully 
dedicated to the great advertising public in the hope that it may soon find 
its way into every advertising office in the civilized world. 

LUCIUS WEINSCHENK, 
President Advertisers Cyclopedia Co. 
New York, April 4, 1909- 



INSTEAD 
OF AN INTRODUCTION 



THIS compilation requires none of the conventional trim- 
mings — no publisher's " Foreword," — no editor's " Saluta- 
tory," — no author's " Preface " — the latter specially need- 
less, because its authors are those for whose good it is 
brought into being. They are a mighty host. No one of them can 
claim parentage of more than a fraction of its contents, but for that 
fraction he has due credit and my appreciation, the indubitable evi- 
dence of which is found in the fact that I have deemed the offspring of 
his brain suitable for the imitation of others whose powers may be 
fully on a par with his. 

All great works of reference are the composite product of many 
minds. 

Lexicographers do but assemble and define the elements of lan- 
guages, built up throughout ages and evolved from other tongues. 

Encyclopaedias are of the like formation: None was ever pro- 
duced by an individual mind. 

Scripture itself is a compilation. If its historians were, as some 
believe, inspired, the sum of that inspiration was not all bestowed upon 
even the most illustrious. 

I therefore conceive that no unusual task has been mine in pre- 
paring this great work. 

There was need of it — a need that from a desideratum of the few 
had grown to an absolute necessity of the many. 

I am, perhaps, entitled to the credit of being alone — not, indeed, 
in recognizing it, but in transmuting an abstract thought into the 
gold of reality. My practical discernment of the need for such a 
work and perseverance in vesting it with form and substance are at- 
tributable to my having been long a chief actor on the stage of adver- 
tising. 

To some, — those wearing " the blue ribbon " of the advertising 
guild, — the chief value of the work may lie in its classifications, for such 
ideas, construction, apt verbiage, — the warp and woof of good adver- 
tising, — are second nature. 

Not all are so gifted, however, and he whose ideas trickle less 
freely from a less alert, — less fertile imagination, or whose experience 






6 ADVERTISERS CYCLOPEDIA 

is still — like his judgment and faculty of expression — comparatively 
unformed, may imbibe copious draughts of advertising lore from the 
finished admirable work of others in the pages of this assemblage of 
coruscating ideas, faultless in matter as in manner of conveyance to 
the minds of others. 

Origination is a co-operative process. No one person really 
originates from the beginning. There is unconscious assimilation of 
the products of other minds.. He who can assemble and assort im- 
pressions drawn from many sources and crystallize them into a some- 
thing positive — concrete — comes nearest to origination. 

I recall an episode of other days, when I was in Hungary. Then, 
as now, I was bookishly inclined and used to frequent a repository 
where books — many of them old and rare — were to be found. Once, 
an old gentleman came there and was urged by the saleswoman to 
make a purchase — if not for himself, for his son — a budding poet. 
She remarked that she had read verses of the son in a newspaper of the 
capital, Buda-Pesth, and that he must be a book-lover. 

The father's answer was that his son, when he desired to read a 
book, wrote one himself, and had already written three. The sales- 
woman retorted that three books could not be all the young man's 
reading. The father bought her books. 

The moral is that writers must be readers, and of all writers adver- 
tising-writers most need to " rub elbows " with others of their kind. 

The Advertisers Cyclopedia facilitates this as does no other 
extant publication within the compass of one volume. Nor is there 
any of more than one volume ! 

All advertising men, — be they newspaper publishers, or advertis- 
ing managers, or solicitors — and all others engaged in the sale of 
space, as well as the business men who buy space and the professional 
advertising-writers who fill the space so sold and bought, are vitally 
interested in the constant improvement of advertising. 

Over ten years ago, I discovered the need thus supplied. Ideas 
and their expression often fail to make themselves clear enough; the 
germ of thought may be vaguely present — but may struggle in vain 
for proper utterance. 

My original idea was to write, or procure to be written, phrases 
embracing every topic and thing having a possible place in advertis- 
ing. But maturer observation convinced me that the product of " the 
thousand and one " minds constructing advertising for actual con- 
sumption would be better far than could be mere academic, abstract 
writing. I therefore discarded the former idea in favor of this Cyclo- 
pedia, which is — as it ought to be — a Clearing-house for ideas and dic- 
tion from a multitude of sources. 

Thus, universality of usefulness is secured, there being something 
for every class, every season, every climate, every judgment, every taste. 



OF SELLING PHRASES 



All do not think alike, and the merchant may wish to use — not the 
matter that might please the many, but something he believes will 
appeal to some individual on whom he wishes to focus his advertising 
for the time being. 

In The Advertisers Cyclopedia every shade of expression has 
its own place. No " editing " of its contents, in the usual sense of the 
term, has been attempted, nor even close classification, for the adver- 
tising-writer is studious, — the florist, for example, may look for useful 
hints even in a laundry advertisement, because the object of all who 
advertise is identical, namely, to appeal to the possible customers, and 
those in one line can take lessons from those in other lines — even from 
the mistakes apparent in their advertising; for there is — as a great 
painter expressed it — construction in criticism itself, and it is well to 
realize how not to do things ! 

Some years ago, while editing an advertisers' trade publication, 
I was curious to ascertain whether advertising-writers took much inter- 
est in the ideas of others. A section of the publication had been 
allotted to " What Merchants Say." This I greatly enlarged, and the 
effect was phenomenal : Even delinquents returned to the fold ! 

The education of the advertising writer is progressing. Adver- 
tising is very costly — every single word of it. No word may be 
heedlessly used. Some words according to contexts, have a meaning, or 
its exact opposite. The English language abounds in such. A ready 
instance is " nervous." When used as an adjective qualifying " en- 
ergy," for example, it indicates the possession — not the lack of nerve 
as when one is " nervous." 

The space-writer or news-reporter can, by circumlocution, clear 
up such ambiguities (thus " stretching " his copy), but to the advertis- 
ing writer no such license is permissible. He must ransack his vocabu- 
lary for words of precise meaning and must condense and compress 
into small compass what he desires to express. 

The Advertisers Cyclopedia will be an unspeakable boon to 
him in that regard, for, in an instant, he can there place his finger 
on the short phrase, or word, that another may have pondered over 
for an hour. 

This book — by a thousand authors — is therefore sure to be of aid 
to these authors themselves and to many thousands of other " authors." 
It accentuates talking-points, brings them into high relief and sup- 
plies alternate expressions, words synonymous — yet diverse, and assists 
to the degree of " finish," now necesary to even the least pretentious 
advertising. 

The idea of whiteness, for example, is sought to be conveyed in a 
variety of ways : — there are besides " white " itself, many terms, such 
as snowy, milky, lily, ivory, silvery, alabaster, and so on ; while for 
blackness, there are inky, pitchy, jet, coal-black, etc. 



ADVERTISERS CYCLOPEDIA 



This book enables one to select the appropriate word in the twink- 
ling of an eye. 

Were but one man, versed in salesmanship, to assort his ideas there- 
on, it would be of value to himself and others. How immeasurably 
more so then, the combined classifications of a thousand trained minds ! 
No less does this great compilation offer, to each and every student of 
the work. 

But it also affords a liberal education in oral salesmanship. Every 
salesman should familiarize himself with all it contains, especially m 
the line of his particular specialties. 

If gloves, for example, he will learn all the salient features of a 
glove, such as the excellence of its material, its smooth, yet " non-bind- 
ing " fit, etc. 

The Advertisers Cyclopedia contains the essence of a decade 
of endeavor and millions of dollars of expenditure — mostly economi- 
cally made — and all of it incurred to good purpose. For only excel- 
lent advertising has found entrance between its covers. The credit for 
its excellence and value belongs-, not, indeed to the compilers (whose work 
has merely been that of selection and classification), but to the talented 
host of advertising men whose masterpieces enable the work to scin- 
tillate with genius, to those in whose employ their talents were developed, 
and to the publishers, who not only financed its production — (a financial 
undertaking, in Reference-Work publishing, of no common order) but 
reinforced its contents by some hundreds of illustrated model advertise- 
ments — from which a great deal can be learned — and, furthermore, 
inserted indexes and the Single-Word Department in which is given 
substantially every word that is needed for the appropriate advertis- 
ing of every article. 

Those who profit by this Cyclopedia are, therefore, indebted, for 
its help, to those Captains of Commerce whose judgment and liberality 
gave birth to the contributions which adorn its pages, to the producers 
of these for their admirable work, to the publishers, both for their 
enterprise in becoming pioneers in a new — though obviously meritori- 
ous — departure and for placing this most unique and valuable work at 
a price — ($15 only) within the reach of every one interested in its 
contents, and to some extent also to the man behind the idea. 



WILLIAM BORSODI 



CONTENTS 



SINGLE WORD SUGGESTIONS, PAGES 17-32 



A 

Athletic and Sporting Goods 17 

Automobiles IT 

Automobile Supplies IT 

Awnings IT 

B 

Bags (see Leather Goods) IT 

Banks IT 

Bargains 18 

Bathing Suits 18 

Bedding 18 

Beer 18 

Bicycles 18 

Books 18 

Bread and Cake 18 

Brac-a-Brac 19 

Building Material (see Lumber) .... 19 

c 

Cameras 19 

Candy 19 

Carpets 19 

Carpet Sweepers 19 

Catering 19 

Children's Shoes 19 

China and Crockery 19 

Cigars, Tobaccos, etc 20 

Cleaning and Dyeing 20 

Clearance Sales 20 

Clothing, Men's 20 

Coal 21 

Cocktails 21 

Coffee 21 

Corsets 21 

Credit 21 

D 

Dentistry 21 

Draperies 21 

Dress Goods 22 

Dressmaking 22 

Dress Trimmings 22 

Druggists' Supplies (see Toilet Ar- 
ticles) 22 

E 

Electricity 23 

Electric Fans 23 



F 

Feathers 23 

Fish and Sea Food 23 

Flowers 23 

Furniture 23 

Furs 24 

G 

Gas Ranges and Heaters 24 

Girls' Coats and Dresses 24 

Girl Graduates 24 

Glassware 25 

Gloves 25 

Groceries (see Provisions) 28 

H 

Hammocks 25 

Harness, etc 25 

Hats (see Men's Furnishings) 2T 

Hosiery 25 

Housef urnishing 25 

I 

Ice 25 

Ice Cream . . ; 25 

Ice Cream Freezers 26 

Infants' Wear 26 

J 

Jewelry •• 30 

L 

Laces 26 

Laundry 26 

Leather Goods (see Bags) 26 

Linens 26 

Linoleum 26 

Loans 2T 

Lumber (see Building Materials) ... 27 

M 

Mail Orders 27 

Mattresses 27 

Meat 27 

Men's Furnishings 27 

Men's Hats... 27 

Musical Instruments and Pianos 27 



10 



ADVERTISERS CYCLOPEDIA 



o 

Oil Stoves and Heaters 28 

Optical Goods 28 

Out-Door Clothing 28 

Oysters v 23 

P 

Paints 28 

Phonographs 28 

Pianos (see Musical Instruments) ... 27 

Pictures 28 

Plumbing 28 

Provisions and Groceries 28 

R 

Real Estate 29 

Rifles and Revolvers 29 

Rugs 29 

S 

Sales 29 

Sea Food 23 

Shoes, General 29 

Silks 29 

Silverware 30 

Skates 30 



Smoking Jackets 30 

Soaps 30 

Soft Drinks 30 

Stationery 30 

Stoves, Ranges, etc 30 

T 

Teas 31 

Toilet Articles (see Druggists' Sup- 
plies) 31 

Toys 31 

Trading Stamps 31 

Trunks 31 

u 

Umbrellas 31 

Upholstery 31 

V 

Vehicles 31 

Veilings 32 

w 

Wall Paper 32 

Whiskey 32 

Wines 32 

Women's Clothing 32 



PHRASE DEPARTMENT, PAGES 33-1164 



Athletic and Sporting Goods 33 

Bicycles 37 

Cameras 38 

Fishing Tackle 41 

Hammocks 43 

Harness, Blankets, etc 45 

Out-door Clothing 40 

Photographic Supplies 46 

Rifles, Revolvers, etc 47 

Skates 48 

Art Needlework 49 

Automobiles 50 

Automobile Supplies 53 

Awnings 54 



Banks 55 

Bargains, Special 75 

Bathing Suits 92 

Bedding, General 96 

Blankets and Comfortables . . 99 

Mattresses 106 

Pillows, Sheets and Pillow 

Cases 107 

Beds 97 

Beverages, Miscellaneous 109 

Beer Ill 

Whiskey 117 

Wines 119 

Soft Drinks 120 



Books 123 

Bread and Cake 131 

Bric-a-Brac 149 

Building Materials (see Lumber).. 151 



Candy 152 

Carpet Sweepers 163 

"Cash" 164 

Christmas Gifts 169 

Cigars and Tobaccos 176 

Cleaning and Dyeing 185 

Clothing, Boys' 186 

Men's 209 

Men's Evening Wear 236 

Men's Overcoats 237 

Men's Trousers 243 

Men's Shirts 244 

Coal 262 

Coffee, Tea, Cocoa 272 

Corsets 274 

Credit 285 

Crockery and China 309 

Curtains 320 

Cut Glass 327 

D 

Dentistry 332 

Draperies 339 

Dress Goods 344 

Dressmaking 365 



OF SELLING PHRASES 



11 



Dress Trimmings 366 

Druggists' Supplies 367 

E 

Electricity and Gas 379 

Embroidery 383 

F 

Fans 391 

Feathers and Feather Boas 392 

Feed 393 

Fish 394 

Floor Coverings, Carpets, Rugs, 

Linoleum, Matting 396 

Flowers 429 

Furniture 430 

Furs 473 

G 

General Introductions 488 

Girl's Coats and Dresses 532 

"Girl Graduates" 535 

Glassware 536 

Gloves 537 

Go-Carts 549 

Groceries, General 554 

Flour 578 

Fruits 581 

Vegetables 580 

H 

Handkerchiefs 582 

Hardware, General 586 

Cutlery 592 

Ice Cream Freezers 593 

Kitchen Utensils 594 

Refrigerators 597 

Screens 606 

Stove (Gas, Gasoline, Oil) 608 

Stoves and Ranges 614 

Hosiery 617 

House Furnishings 627 

I 

Ice 633 

Ice Cream 634 

Infants' Wear 638 

Insurance 643 

J 

Jewelry, General 645 

blocks 658 

Diamonds, Pearls, etc 659 

Repairing 665 

Silverware 666 

Watches 672 

K 

Kimonas and Wrappers 677 

Knit Underwear 678 

L 

Laces 689 



Laundry 696 

Leather Goods, Bags, etc 713 

Linen, General 717 

Table Linen 723 

Towels 725 

Loans 727 

Lumber (see Building Materials) . .729 

M 

Mail Order Department 732 

Meat 734 

Men's Furnishings, General 749 

Hats 756 

Straw Hats 767 

Shirts 772 

Merchant Tailoring 779 

Millinery 789 

" Money Back " 815 

Musical Instruments (see Pianos) . .880 
Muslin Underwear 816 

N 

Neckwear for Women 830 

Notions 833 

o 

Optical Goods 837 

"Our Ads." 851 

" Our Store " 854 

Oysters 864 

P 

Paint 865 

Parasols and Umbrellas 867 

Perfumes 870 

Petticoats 871 

Photography ., 872 

Phrases 873 

Pianos and Musical Instruments 880 

Pictures 903 

Plumbing 905 

Prices 908 

R 

Raincoats 941 

Real Estate 944 

Remnants 952 

Restaurants ,. 955 

Ribbons 958 

S 

Sales Names 966 

Miscellaneous 969 

Special 982 

Shoes, General 993 

Children's 1030 

Men's 1015 

Women's 1017 

Women's Low 1026 

Silks 1035 

Smoking Jackets and House Coats. 1049 



12 



ADVERTISERS CYCLOPEDIA 



Soap 1050 

Soda 1051 

Stationery 1057 

Store News 1063 

T 

Thanksgiving 1064 

Toys 1065 

Trading Stamps 1067 

Trunks, Suitcases and Bags 1069 

u 

Umbrellas (see also Parasols) 1075 

Upholstering 1080 

V 

Vacation ■. 1081 



Valentines 1082 

Values 1083 

Vehicles 1086 

Veiling 1088 

w 

Wall Paper 1089 

Wash Fabrics 1099 

Wedding Presents and Trousseaux. 1110 

White Goods 1112 

Women's Clothing, Ready-to-Wear.1114 

Coats 1127 

Dresses 1141 

Skirts 1146 

Suits 1131 

Waists 1150 

Wrappers and Costumes ....1163 



ILLUSTRATED ADVERTISEMENTS 



Bakery 1167 

Banks 1172 

Beer 1208 

Cigars 1211 

Clothing, Men's 1233 



Housefurnishings 1293 

Jewelry H295 

Laundry 1297 

Opticians 1304 

Paint 1311 



Coal 1267 Shoes 1314 

Flour 1274 Wall Paper 1322 

Groceries 1281 General 1335 



INDEX 



A 

Anniversary Sales 966 

Annual Sales 968 

Athletic Goods 33 

Words 17 

Art Needlework 49 

Autmobiles 50 

Words 17 

Automobile Supplies 53 

Words 17 

Awnings 54 

Words 17 

B 

Bags (see Leather Goods) 

Words 17 

Bakery (see Bread and Cake) illus- 
trated 1167 

Banks 55 

Words 17 

Illustrated 1172 

Bargains, Special 75 

Words 18 

Bathing Suits 93 

Words 18 

Bedding 96 

Words 18 

Beds 97 

Words 18 

Beer Ill 

Words 18 

Illustrated 1208 

Beverages 109 

Bicycles 37 

Words 18 

Blankets 99 

Words 18 

Books 123 

Words 18 

Bread (see also Cake) 131 

Words 18 

Bric-a-Brac 149 

Words 19 

Building Material, (see Lumber).. 151 

Words 19 

C 

Cake (see Bread) 131 

Words 18 

Cameras 38 

Words 19 

Candy 152 

Words 19 

Carpets (see Floor Coverings) 396 

Words 19 

Carpet Sweepers 163 

Words 19 



Clocks 658 

" Cash " 164 

Catering, Words 19 

Children's Shoes 1030 

China 309 

Words 19 

Christmas Gifts 169 

Cigars, etc. 176 

Words 20 

Illustrated 1211 

Cleaning and Dyeing 185 

Words 20 

Clearance Sales 966 

Words 20 

Clothing, Boys' 186 

Men's 209 

Words 20 

Illustrated 1233 

Women's 1114 

Words 32 

Coal 262 

Words 21 

Illustrated 1267 

Coats, for Men 209 

Words 20 

For Women 1127 

Words 32 

For Girls 532 

Cocoa 272 

Cocktails, Words 21 

Coffee 272 

Words . 21 

Combs (see Toilet Articles) 31 

Comfortables (see Blankets) 99 

Words (see Bedding) 18 

Corsets 274 

Words 21 

Credit 285 

Words 21 

Curtains (see Draperies) 339 

Words 21 

Cut Glass 327 

Words 25 

Cutlery 592 

D 

Dentisty 332 

Words 21 

Diamonds 659 

Words (see Jewelry) 30 

Draperies 339 

Words 21 

Dresses, Women's 1141 

Words 32 

Girls' 532 

Dress Goods 344 

Words 22 



14 



ADVERTISERS CYCLOPEDIA 



Dressmaking 365 

Words 22 

Dress Trimmings 366 

Words 2% 

Druggists' Supplies 367 

Words (see Toilet Articles) . . 22 

E 

Electricity, Words 22 

Electricity and Gas 379 

Electric Fans, Words 23 

Embroidery 283 

Evening Wear, Men's 236 

F 

Fans 391 

Feathers 392 

Words 23 

Feed 393 

Fish 394 

Words 23 

Fishing Tackle 41 

Floor Covering 396 

Words (see Carpets) 19 

Flour 578 

Illustrated 1274 

Flowers 429 

Words 23 

Fruit 581 

Furniture 430 

Words 23 

Furs 473 

Words 24 

G 

Gas Ranges and Heaters 379 

Words 24 

General Introductions 488 

General Illustrated Advs 1335 

Girls' Coats and Dresses 532 

Words 24 

Girl Graduates 535 

Words 24 

Glassware 536 

Words 25 

Gloves 537 

Words 25 

Go-Carts 549 

Groceries 554 

Words 28 

Illustrated 1281 

Guns (see Rifles, etc.) 47 

Words 29 

H 

Hammocks 43 

Words 25 

Handkerchiefs 582 

Hardware 586 

Harness, etc 45 

Words 25 

Hats, Men's 756 

Words 27 



Hosiery 617 

Words 25 

House Coats 1049 

Words 30 

Housefurnishings 627 

Words 25 

Illustrated .1293 

I 

Ice 633 

Words 25 

Ice Cream 634 

Words 25 

Ice Cream Freezers 593 

Words 26 

Infants' Wear 638 

Words 26 

Insurance 643 

Inventory Sales 966 

Words 29 

J 

Jewelry 645 

Words 30 

Illustrated 1295 

Jewelry Repairing 665 

K 

Kimonas and Wrappers 677 

Kitchen Utensils 594 

Knit Underwear 678 

Kodaks (see Cameras) 38 

I. 

Laces 689 

Words 26 

Laundry 696 

Words 26 

Illustrated 1297 

Leather Goods (see Bags) Words.. 26 
Linen 717 

Words 26 

Linoleum (see Floor Coverings) .. .396 

Words 26 

Liquors (see Beverages, etc.) 119 

Loans 727 

Words 27 

Lumber (see also Building Mater- 
ials) 729 

Words (see also Building Ma- 
terials) 27 

M 

Mail Order Department 732 

Words 27 

Matting (see Floor Covering) 396 

Mattresses 106 

Words 27 

Meat 734 

Words 27 



OF SELLING PHRASES 



15 



Men's Furnishings 749 

Words 27 

Clothing 209 

Evening Wear 236 

Hats 756 

Overcoats 237 

Shirts 772 

Shoes 1015 

Straw Hats 767 

Suits 244 

Words 20 

Merchant Tailoring 779 

Millinery 789 

"Money Back" 815 

Musical Instruments 880 

Words 27 

Muslin Underwear 816 

N 

Neckwear for Women 830 

Notions 833 

o 

Oil Stoves 608 

Words 28 

Opening Sales 966 

Optical Goods 837 

Words 28 

Illustrated 1304 

"Our Ads" 831 

"Our Store" 854 

Out-Door Clothing 40 

Words 28 

Overcoats, Men's 237 

Oysters 864 

Words (see Sea Food) 23 

P 

Paint 865 

Words 28 

Illustrated 1311 

Parasols 867 

Pearls 659 

Perfumes 870 

Petticoats 871 

Phonographs (see Musical Instru- 
ments) 880 

Words 28 

Photography 872 

Photographic Supplies 46 

Words (see Cameras) 19 

Phrases 873 

Pianos 880 

Words 27 

Pictures 903 

Words 28 

Pillows 107 

Pillow Cases 107 

Plumbing 905 

Words 28 

Precious Stones 659 

Words (see Jewelry) 30 

Prices 908 

Provisions and Groceries, Words 28 



R 

Rain Coats 941 

Ranges (see Stoves) 614 

Words 30 

Real Estate 944 

Words 29 

Refrigerators 597 

Remnants 952 

Restaurants 955 

Revolvers 47 

Words 29 

Ribbons 758 

Rifles 47 

Words 29 

Rugs (see Floor Coverings) 396 

Words 29 

s 

Sales, Names 966 

Miscellaneous 969 

Special 982 

Words 29 

Screens 606 

Sea Food (see Oysters) 864 

Words 23 

Shoes, General 993 

Words 29 

Illustrated 1314 

Children's 1030 

Men's 1015 

Women's 1017 

Women's Low 1026 

Silks 1035 

Words 29 

Silverware 666 

Words 30 

Skates 48 

Words 30 

Skirts, Women's 1146 

Smoking Jackets 1049 

Words 30 

Soap 1050 

Words 30 

Soda 1051 

Soft Drinks 120 

Words 30 

Sporting Goods 33 

Words 17 

Stationery 1057 

Words 30 

Store News 1063 

Stoves, Ranges, etc 614 

Words 30 

Oil and Gas 608 

Words 28 

Straw Hats 767 

Suits, Men's 244 

Words 20 

Women's 1131 

School Supplies (see Stationery) . .1057 
Words 30 

T 

Table Linen 723 



16 



ADVERTISE R S C Y CL Oil DliV 



Teas 272 

Words 31 

Thanksgiving 1064 

Tobaccos, etc 1T6 

Words 20 

Toilet Articles (see Druggists' Sup- 
plies 367 

Words 31 

Towels 725 

Toys 1065 

Words 31 

Trading Stamps 1067 

Traveling Bags (see Leather 

Goods) 1069 

Words 26 

Trousseaux 1110 

Trousers 243 

Trunks 1069 

Words 31 



u 



Umbrellas (see also Parasols) 1075 

Words 31 

Upholstering 1080 

Words 31 



V 

Vacation 1081 

Valentines 1082 

Values 1083 

Vegetables 580 

Words (see Groceries) 28 

Vehicles 1086 

Words 31 

Veiling 1088 

Words 32 

w 

Waists, Women's 1150 

Wall Paper 1089 

Words 32 

Illustrated .1322 

Wash Fabrics 1099 

Watches 672 

Wedding Presents 1110 

White Goods 1112 

Whiskey 117 

Words 32 

Wines 119 

Words 32 

Women's Clothing 1114 

Words 32 



SINGLE-WORD SUGGESTIONS 

One essential of good advertising is to make groups of words mutually 
suggestive. A wide range of words pertinent to the particular subject or 
article are here classified so as to make the writing easy, and ensure a varied 
form of expression — another essential feature of modern advertising. 



ATHLETIC AND 

SPORTING 

GOODS 

Outdoor Sports 

Health 

Exercise 

Pleasure 

Seasonableness 

Recreation 

Vacations 

Games 

Sports 

Variety 

Prices 

Tennis 

Racquets 

Balls 

Nets 

Tapes 

Posts 

Football 

Guards 

Balls 

Shoes 

Protectors 

Pads 

Basketball 

Suits 

Croquet 

Pingpong 

Golf 

Clubs 

Coasting 

Bobs 

Sleds 

Gymnasium 

Suits 

Sweaters 

Shoes 

Jerseys 

Boxing gloves 

Dumbbells 

Exercisers 

Indian clubs 

Rowing Machines 

Bars 

Wands 

Horses 

Ladders 

Rings 

Punching Bags 

Baseball 

Bats 



Mitts 


Spark coils 


Size 


Gloves 


Gears 


Frames 


Balls 


Cooling system 


Adjustable 


Masks 


Hood 


Window 


Protectors 


Axles 


Door 


Indicators 


Upholstering 


Porch 


Toe-plates 


Material 


Specials 


Rule books 


Leather 


Canopies 




Corduroy 


Screens 


AUTOMOBILES 


Rubber 


Shades 


Make 


Lamps 


Slip-overs 


Variety 


Indicators 


Measurements 


Style 


Clocks 


Samples 


Horse-power 


Speedometer 


Prices 


Convenience 


Gauges 




Durability 


Pumps 


BAGS 


Wear 


Oil 


Styles 


Speed 


Oil cups 


Variety 


Hill-climbing 


Horns 


Material 


Appearance 


Tool kits 


Leather 


Weight 


Leakage 


Cloth 


Comfort 


Shock-absorber 


Finish 


Control 


Smokeless 


Color 


Operation 


Demonstration 


Frames 


Safety 


Cost 


Trimmings 


Fuel 


Delivery 


Locks 


Fuel cost 


Guaranty 


Lining 


Color 


Payments 


Pockets 


Finish 




Telescopes 


Trimmings 


AUTOMOBILE 


Suitcases 


Engines 


SUPPLIES 




Transmission 


Coats 


BANKING 


Lubrication 


Suits 


Capital 


Brakes 


Goggles 


Personnel 


Cylinders 


Gloves 


Reliability 


Bearings 


Caps 


Safety 


Wheels 


Baskets 


Convenience 


Hubs 


Sirens 


Economy 


Tires 


Variety 


Interest 


Radiation 


Style 


Departments 


Vibration 


Necessity 


Specialties 


Forgings 


Novelties 


Women 


Bearings 


Conveniences 


Boys 


Dust-protection 


Safety 


Trust funds 


Valves 


Elegance 


Bonds 


Adjustments 


Comfort 


Coupons 


Seats 


Economy 


Investments 


Entrance 




Checks 


Hood 


AWNINGS 


Drafts 


Noiseless 


Seasonableness 


Collections 


Carbureters 


Cooling 


Savings 


Sparkplugs 


Comfort 


Exchange 


Magnettos 


Materials 


Letters of credit 


Batteries 


Colors 


Management 


SINGLE-WORD 


SUGGESTIONS 





18 



ADVERTISERS CYCLOPEDIA 



Executor 


Pillow cases 


BOOKS 


Postage 


Guardian 


For country 


Variety 
Quantity 


Installments 


Special plan 


For camping 


Prices 


Vaults 


Seasonable 


Author 


BREAD AND 


Storage 


Quality 


Scientific 


CAKE 


Security 




Religious 


Variety 


Courtesy 


BEER 


Novels 


Cleanliness 


Facilities 


Purity 


Juveniles 


Freshness 


Telephones 


Brewer 


Reference 


Bakery 


Correspondents 


Bottler 


School 


Carefulness 


Accommodation 


Invigorating 


Text 


Deliciousness 


BARGAINS 


Healthy 


De luxe 


Purity 




Appetizer 


Leather 


Crisp 


Description 

Quantity 

Seasonableness 


Unadulterated 

Age 

Imported 


Cloth 
Paper 

Sets 


Nicely browned 

Bread 

Rolls 


Ecionomy 
Quality 


Domestic 
Ale 


Popular 
Standard 


Biscuit 
Cake 


Durability 


Stout 


Classics 


Crullers 


Necessity 


Porter 


Dictionaries 


Pies 


Rarity 


Delivery 


Bibles 


Tarts 


Freshness 
Values 


Packages 


Cyclopedias 


Brown bread 


Cost 


Illustrated 


Rusks 


Prices 


Convenience 


Instructive 


Buns 


Comparisons 

Delivery 

Shipment 

Packing 

Duration 

Time 


Specialties 


Timely 


Crackers 




Children's 


Materials 


BICYCLES 


Toy 


Sanitary 


Make 
Size 


Linen 
Medical 


Special orders 
Wrapping 


Style 


Agriculture 


Delivery 


BATHING SUITS 


Brake 


Horticulture 


Promptness 


Seasonableness 


Tires 


Gardening 


Mail orders 


Appearance 


Hubs 


Hand-books 


Catering 


Fit 


Bearings 


Scrap-books 


Weddings 


Style 


Spokes 


Albums 


Parties 


Quality 


Rims 


Second-hand 


Out-of-town 


Color 


Saddle 


Odd lots 


Full weight 


Durability 


Weight 


Damaged 


Toothsome 


Attractiveness 


Wheel-base 


Christmas gifts 


Dainty 


Comfort 


Chain 


Commencement 


Home-made 


Sanitary 


Sprochet 


gifts 


Light 


Necessary 


Oil cups 


Technical 


Flaky 


Trimming 


Handle bars 


Legal 


Flour 


Cut 


Knee room 


Out-door 


Milk 


Embellishment 


Pedals 


Of merit 


Cream 


Kind 


Tubing 


Poetry 


Yeast 


Accessories 


Mud-guards 


Travel 


Graham 


Material 


Bell 


History 


Fruits 


Sleeves 


Cyclometer 


Fiction 


Flavors 


Waist 


Lantern 


Biographical 


Pure lard 


Bloomers 


Horn 


Genealogical 


Wafers 


Neck 


Forks 


Music 


Cookies 


Braid 


Dress-guard 


Libraries 


Wholesome 


Blouse 


Tools 


Best seller 


Nutritious 




Tool-bag 


Calendars 


Lunches 


BEDDING 


Handles 


Cards 


Picnics 


Variety 


Baggage-carrier 


Novelties 


Parties 


Summer weight 


Lock 


Prayer books 


Excursions 


Winter weight 


Durability 


Hymnals 


Health food 


Blankets 


Convenience 


Psalms 


Ovens 


Comfortables 


Speed 


Print 


Mixers 


Bed-spreads 


Beneficial 


Paper 


Kneaders 


Hand embroidery 


Pleasure 


Binding 


Conveyors 


Woolen 


Touring 


Mail orders 


Bakers 


Sheets 


Time-saver 


Delivery 


Wagons 



SINGLE-WORD SUGGESTIONS 



OF SELLING PHRASES 



19 



Whole wheat 


Scantling 


Outings 


Remnants 


Rye 


Shingles 


Pleasure 


Squares 


Indian 


Siding 


Interesting 


Estimates 


German 


Clapboards 


Instructive 


Measurements 


Fresh eggs 


Mouldings 


Convenient 


Cutting 


Nothing stale 


Trimmings 


Profitable 


Sewing 




Mill work 


Mounting 


Fitting 


BRIC-A-BRAC 


Floorings 


Mounts 


Laying 




Delivery 


Frames 


Cleaning 


Variety 


Prices 


Trays 


Delivery 


Rarity 


Promptness 


Chemicals 




Elegance 




Dark-room 


CATERING 


Richness 


CANDY 


Supplies 




Decorative 






Experience 


Quaint 


Variety 


CARPET 


Facilities 


Odd 


Purity 


SWEEPERS 


Service 


Grotesque 


Freshness 




Employee 


Statuary 


Flavor 


Make 


Taste 


Marbles 


Delicious 


Finish 


Elegance 


Pottery 


Materials 


Weight 


Neatness 


Bronzes 


Coloring 


Size 


Convenience 


Vases 


Pure food law 


Operation 


Promptness 


Jars 


Assortment 


Simplicity 


Menu 


Bowls 


Neatness 


Protectors 


Variety 


Wedgwood 


Cleanliness 


Durability 


Linen 


Rookwood 


Boxing 


Sanitary 


China 


Jardinieres 


Manufacture 


To empty 


Silver 


Pedestals 


Popularity 


Light running 




Colors 


Chocolates 


Effective 


CHILDREN'S 


Glaze 


Taffy 


Price 


SHOES 


Firing 


Mixed 


Guaranty 




Oriental 


Novelties 


Demonstration 


Materials 


Japanese 


Specialties 


Mail orders 


Sizes 


Chinese 


Fruits 




Fit 


Artistic 


Nuts 


CARPETS 


Ease 


Cut glass 


Caramels 




Comfort 


Curios 


Adulterants 


Assortment 


Wear 


Fine China 


Bonbons 


Stock 


Durability 


Steins 


Fudge 


Variety 


Style 


Mugs 


Huyler's, 


Patterns 


No heel 


For prizes 


Lowney's 


Selection 


Spring heel 


Wedding 


By pound 


Kinds 


Extra cap 


Tempting 


By box 


Material 


Button 


Ceramics 


Delivery 


Designs 


Lace 


Reproductions 


Prices 


Combinations 


For the baby 


Prices 




Weaves 


"Fat baby" 


Packing 


CAMERAS 


Ply 


Cloth 


Delivery 




Dyes 


Kid 




Name 


Colors 


Velvet 


BUILDING 


Make 


Wear 


Colors 


MATERIALS 


Size 


Reversible 


Display 




Weight 


Non-fade 




Stock 


Simplicity 


Imported 


CHINA AND 


Quantity 


Operation 


Domestic 


CROCKERY 


Facilities 


Shutter 


Velvets 




Material 


Lens 


Wilton 


Variety 


Seasoning 


Plates 


Axminster 


Styles 


Kiln-dried 


Films 


Brussels 


Superb 


Dressed 


Developing 


Ingrains 


Brilliant 


Selected 


Printing 


For halls 


Colorful, 


Not crack 


Instruction 


Churches 


Rich designs 


Not shrink 


Viewfinder 


Hotels 


Glaze 


Hardwoods 


Plate-holders 


Schools 


Body 


Fancy woods 


Kodaks 


Sanitariums 


Firing 


Rough lumber 


Amateurs 


Specials 


Chinas 


Boards 


Vacations 


Short ends 


Royal Worcester 




SINGLE-WORD 


SUGGESTIONS 





20 



ADVERTISERS CYCLOPEDIA 



Sevres 

Delft 

Wedgwood 

Coalport 

Doulton 

Dresden 

Crown Derby 

Haviland 

Carlsbad 

Faience 

Minton 

Limoges 

German 

Austrian 

English 

American 

Crystalized 

Copper-glazed 

Porcelain 

Semi-porcelain 

Decorated 

Hand-painted 

Dinner sets 

Beauty- 
Service 

Pieces 

Decorations 

Open stock 

Toilet sets 

Wedding gifts 

Rare china 

Pottery- 
Italian 

French 

Chinese 
Japanese 

Bishiu 

Hechiyako 

Imari 

Iryo 

Stasuma 

Daimiuyo 

Rorom 

Kutoni 
Hanatate 
Royal Bayrath 

ware 
Tece ware 
Rookwood 
Gift pieces 
Bouillon cups 
Chocolate cups 
After dinners 
Sugars 
Creams 
Chop plates 
Celery trays 
Steins 

Fern dishes 
Salad bowls 
Comports 
Candlesticks 
Comb trays 
Bonbon dishes 
Olive dishes 
Nut bowls 



Tobacco jars 
Trinkets 
Jardinieres 
Side rail 
Plate rail 
Chafing dish 

china 
Inspection 
Packing 
Delivery 

CIGARS, TOBAC- 
COS, ETC. 

Imported 
Domestic 
Havana 
Make 

Manufacture 
Cleanliness 
Sanitary 
Union-made 
Fragrance 
Flavor 
Wrapper 
Filler 

Hand-made 
Size 
Shape 
Color 

Free-drawing 
Boxes 
Gift boxes 
Cigarettes 
Egyptian 
Turkish 
Cuban 

Porto Rican 
Domestic 
Tobaccos 
Smoking mix- 
tures 
Cigarette 
Plugs 
Twists 
Fine cuts 
Cut plug 
Snuffs 
Pipes 
Clay 
Brier 

Meerscham 
Mountings 
Cases 

Mouthpiece 
Turkish 

Smoker's articles 
Cigar holders 
Cigar cases 
Cigarette cases 
Cigarette holders 
Humidors 
Jars 

Match boxes 
Smoking sets 
Snuff boxes 

SINGLE-WORD 



CLEANING 

AND DYEING 

Economy 
Processes 
Dry cleaning 
Steam cleaning 
Pressing 
Any shade 
Men's suits 
Blankets 
Automobile rugs 
Gloves 
Gowns 
Furs 
Laces 

Evening slippers 
Carpets 
Curtains 

Upholstery mate- 
rials 
Hats 
Blocked 
Dyed 
Trimmed 
Straw goods 
Straw hats 
Artificial flowers 
Feathers 
Silks 
Velvets 
Call for 
Deliver 
Prompt 
Satisfactory 
Prices 

CLEARANCE 
SALES 

Occasion 

Seasonable 

Out-of-season 

Over-stock 

Remnant 

Retiring 

Damaged 

Reduce stock 

Pre-inventory 

Quantity 

Quality 

Variety 

Display 

Specials 

Opening day 

Closing date 

Special evenings 

Prices 

Inducements 

CLOTHING, 
MEN'S 

Made-to-order 

Tailor-made 

Style 

Fit 

SUGGESTIONS 



Wear 
Goodness 
Worth 
Excellence 
Dressy 
Individuality 
Highest type 
Correct 
Quality 
Material 
Rough wove 
Smooth 
Ribbed 
Serviceable 
Uncommon 
Tweeds 
Cheviots 
Serges 
Cassimeres 
Worsteds 
Fall suits 
Summer suits 
Spring suits 
Winter suits 
Light weight 
Heavy weight 
For hot weather 
Sea-shore 
Travel 
Yachting 
Roughing it 
Leading makes 
Union made 
Exclusive models 
Dependable 
Sack suits 
Frock suits 
Dress suits 
Tuxedos 
Seasonable 
Guaranty 
Flannels 
Linens 
Seersucker 
Colors 
Shoulders 
Concave-shoulder 
Snug fitting col- 
lar 
Linings 
Cuffs 
Sleeves 
Pockets 
Skirts 
Length 
Stiffenings 
Trimmings 
Lapels 
Sewing 
Stitching 
Buttons 
Odd sizes 
Broken lots 
Single garments 
Short 



OF SELLING PHRASES 



21 



Stout 

Slim 

New fabrics 

Fancy waistcoats 

Overcoats 

Ulsters 

Raincoats 

Cravenettes 

Box coats 

Corduroys 

Youth's suits 

Promptness 

Delivery 

Mail order 

Measurements 

Prices 

Reliability 

Repairs 

COAL 

Varieties 

Specialties 

Free-burning 

Clean 

No slate 

Clinkerless 

Most heat 

Full weight 

Coke 

Charcoal 

Delivery 

Prices 

COCKTAILS 

Convenience 

Pleasure 

Entertainment 

Purity 

Taste 

Quality 

Blends 

For clubs 

For heme 

For socials 

Economy 

COFFEE 

Aroma 

Fragrance 

Flavor 

Nutritious 

Economy 

Cutting 

Roasting 

Grinding 

Packages 

Brands 

Bean 

Ground 

Pulverized 

Mixtures 

Delivery 

Premiums 



CORSETS 

Makes 

Design 

Cut 

Style 

Symmetry 

Quality 

Figure 

Curves 

Waist line 

Taper 

Contour 

Bust 

Hips 

Front 

Material 

Batiste 

Satin 

Coutil 

Brocade 

Silk 

Broche 

Scrims 

Net 

Bias cut 

Boning 

Laces 

Stitching 

Trimming 

Embroidery 

Girdles 

Supporters 

Relief straps 

Skirt holders 

Comfort 

Health 

Rust-proof 

Weight 

Imported 

Made-to-order 

Odd sizes 

Extra stout 

Alterations 

Fitting 

Corsetiere 

Experts 

Designers 

Demonstration 

Guaranty 



CREDIT 

Stock 
Variety 
Quality 
Convenience 
Buying easy 
Popularity 
Liberality 
Economy 
Dress well 
Cosy home 
Easy payments 
Installments 
SINGLE-WORD 



Weekly 

Monthly 

Little-at-a-time 

Stock clothing 

Furniture 

Carpets 

Stoves 

Furnishings 

Diamonds 

Watches 

Clocks 

Jewelry 

Books 

Libraries 

Inducements 

System 

Investigate 

Confidential 

Terms 

Prices 

Mail orders 

Delivery 

DENTISTRY 

Extraction 

Painless 

Anesthetics 

Applications 

Crown work 

Bridge work 

Inserting 

Plate work 

Natural 

Comfortable 

Solid 

Never drop 

Pivot 

Filling 

Gold 

Silver 

Porcelain 

Rubber 

Cement 

Cleaning 

Polishing 

Straightening 

Parlors 

Laboratory 

Lady attendant 

Courtesy 

Fair treatment 

Skill 

Guaranty 

Sanitary 

Antiseptic 

Examination 

Consultation 

DRAPERIES 

Novelty 
Beauty 
Style 

Exclusiveness 
SUGGESTIONS 



Originality 

Dainty 

Fluffy 

Appropriateness 

Artistic 

Intricate patterns 

Fine weaves 

Crisp 

Durable 

Fresh 

Texture 

Laces 

Draperies 

Portieres 

Hangings 

Sash 

Glass 

Long 

Short 

Festooned 

By yard 

By piece 

By pair 

Odd lots 

Imported 

Domestic 

Brussels point 

Point de Paris 

Point de Calais 

Pointe Arabe 

Point de Luzerne 

Pointe Duchesse 

Irish point 

Tambour 

Entredeux 

Cluny 

Dentelle 

Renaissance 

Battenburg 

Madras 

Swiss point 

Nottingham 

Bonnes stores 

Dotted Swiss 

Fish net 

Cable net 

Scotch net 

Brussels net 

Bobbinet 

Arabian 

Arabian corded 

Ruffled 

Snowflake 

Grenadine 

Fleur de lis 

Bow knots 

Muslin 

Cretonnes 

Denims 

Silks 

Damasks 

Velvets 

China silks 

Chuddas 

Silkalines 



9£ 


ADVERTISERS CYCLOPEDIA 


Dutch prints 


Shaggy 


Completenes 


Cosmetics 


Bagdads 


Silky 


Finish 


Toilet waters 


Beads, 


Soft 


Stitching 


Brushes 


Cords 


Colors 


Lining 


Combs 


Bamboo 


Combinations 


Trimming 


Traveling cases 


White 


Shades 


Seams 


Novelties 


Ecru 


Patterns 


Findings 


For the sick room 


Colored-velours 


Texture 


Buttons 


For invalids 


Tapestries 


Lustre 


Buttonholes 


Surgical supplies 


Art-textiles 


Quality 


Hooks and eyes 


Crutches 


Jutes 


Wear 


Sewing 


Trusses 


Taffeta linens 


Design 


Speed 


Bandages 


Window shades 


Beauty 


Promptness 


Physicians' sup- 


King's Scotch 


Richness 


Specialties 


plies 


Lonsdale Holland 


Compare 


Customers 


Prescription de- 


Oil opaque 


Examine 


Prices 


partment 


Fringes 


Criticise 




Care 


Tassels 


Admire 


DRESS TRIM 


Accuracy 


Drapery stuffs 


Wash goods 


MINGS 


Reliable 


Dropped patterns 


Fast colors 




Prompt 


Suitable lengths 


Strength 


Variety 


Delivery 




Costumes 


Fashions 


Pure drugs 


DRESS GOODS 


Bridal stuff 


Novelty 


Proprietary rem- 




Waistings 


Patterns 


edies 


Seasonableness 


Suitings 


Effects 


Full line 


First display 


Bathing suits 


Imported 


Pure oils 


Spring creations 


Evening wear 


Colors 


Pure extracts 


Fluffy summer 


Waist patterns 


Combinations 


Toilet sets 


Fall fabrics 


Gifts 


Grouping 


Pure spices 


Winter wear 


Boxing 


Dainty 


Manicure sets 


Complete stock 


Children's wear 


Charming 


Soda fountain, 


Variety 


Everyday 


Exquisite 


etc. 


Assortment 


School 


Daring 




Bright 

Fresh 

New 


Party 

Best 

Buttons 


Embroideries 

Laces 

Braids 


ELECTRICITY 

Convenience 


Styles 

Innovations 

Importations 

French 

Parisian 

Domestic 


Trimming 

Plaits 

Durability 

Bargains 

Clean-up 

Odd lots 


Appliques 

Gimp 

Silks 

Velvets 

Spangles 

Cabouchons 


Economy 

Cleanliness 

Safety 

Lighting 

Brilliancy 

Soft light 


Novelties 


Broken lines 


Prices 


Wiring 


Conservative 

Refined 

Fabrics 

Standards 

Reliable 


Remnants 
Special sales 
Economy 
Future use 
Come early 
Courtesy 
Returnable 
Delivery 
Prepaid 
C. 0. D. 
Rest-rooms 
Prices 


DRUGGISTS' 
SUPPLIES 

Variety 


Fixtures 
Lamps 
Colors 
Arc lights 
Candle power 


Just out 


Display 


Specialties 


Novel 


Popularity 


Tungsten 


Fashionable 


Necessity 


Nours-e 


Summery 


Luxury 


Electric signs 


Sea-shore 


Seasonableness 


Patterns 


Mountains 
Travel 


Quality 
Necessary 


Efficiency 
Novelty 


Bride's 


Useful 


Attractive 


Street wear 




Sanitary 


Catchy 


Morning 


DRESSMAK- 


For toilet 


Novelties 


Evening 


ING 


For bath 


Designs 


Weaves 




For dressing 


Estimates 


Finish 


Methods 


table 


Electric power 


Weight 


Systems 


For gentlemen 


Economy 


Width 


Cutting 


For ladies 


Safety 


Surface 


Fit 


For children 


Reliability 


Sheerness 


Style 


Soaps 


Voltage 


Rough 


Originality 


Perfumes 


Plant 



SINGLE-WORD SUGGESTIONS 



OF SELLING PHRASES 


& 


Always ready 


FISH AND SEA 


Packing 


Brocade 


Motors 


FOOD 


Delivery 


Leather 


Fans 


Fresh 
Clean 
Variety 
Carefully pre- 


Express 


Springs 


Heaters 


Display 


Durability 


Cooking Utensils 


Green houses 


Ease 


Demonstrations 


Conservatories 


Comfort 


Prices 


pared 




Style 


Meters 


Prompt service 


FURNITURE 


Rockers 


Meter Service 


Reliability 




Kinds 




Refrigeration 


Stock 


Willow 




Deep sea 


Variety 


Rattan 


ELECTRIC 


Fresh water 


Completeness 


Wickerware 


FANS 


Pickled 


Style 


Boston 




Smoked 


Bright 


Odd 


Seasonableness 


Dried 


Fresh 


Morris chairs 


Comfort 


Fry 


Attractive 


Restful 


Necessity 


Sea-food 


Artistic 


Luxurious 


Luxury 


Oysters 


Durable 


Cushions 


Variety 


In shell 


Utility 


Low soat 


Makes 


Count 


Reliable 


Flat arms 


Sizes 


Standards 


Unique 


Finish 


Durability 


Measure 


Rich 


Solid 


Simplicity 


Quantities 


Pleasure 


Substantial 


Safety-guards 


Clams 


Comfort 


For gifts 


Revolving 


Mussels 


Satisfaction 


Birthday 


Cost 


Lobsters 


Design 


Anniversaries 


Prices 


Crabs 


Outline 


Presentations 




Soft-shell 


Construction 


Tables 




Hard 


Make 


Variety 


FEATHERS 


Shrimps 


Quality 


Dining 




Scallops 


Values 


Library 


Natural 


Prawns 


Specialties 


Parlor 


Dyed 


Delivery 


Colonial 


Boudoir 


Genuine 


Out-of-town or- 


Sheraton 


Kitchen 


Imitation 


ders 


Chippendale 


Sewing 


Straight 


Shipment 


Hepplewhite 


Card 


Curled 




Washingtonian 


Material 


Full 


FLOWERS 


Mayflower 


Finish 


Rich 




Flemish 


Carving 


Graceful 


Beautiful 


Art crafts 


Polish 


Exquisite 


Fresh 


Mission 


Legs 


Repairing 


Fragrant 


United crafts 


Castors 


Renovating 


Bouquets 


Quaint 


Extra leaves 


Remodelling 


Centrepieces 


Unique 


Couches 


Ostrich 


Cut flowers 


Durable 


Lounges 


Maribou 


Vines 


Foot rests 


Tete-a-tetes, 


Osprey 


Ferns 


Jardiniere stands 


Strong 


Plumes 


Ferneries 


Tabourettes 


Handsome 


Wings 


Palms 


Bungalows 


Durable 


Heads 


Weddings 


Camps 


Upholstery 


Breasts 


Funeral designs 


Sea-shore 


Stpel frame 


Aigrettes 


Balls 


Cottage 


Tempered spring 


Boas 


House decora- 


Summer 


Back 


Muffs 


tions 


Porch 


Davenports 


Toques 


Church decora- 


Lawn 


Folding 


Feather flowers 


tions 


Chairs 


Adjustible 


Embroidery 


Banquets 


Frame 


Automatic 


Trimming 


Bon voyage 


Finish 


Size 


Bed pillows 


Boutonnieres 


Plain 


Operation 


Down cushions 


Baskets 


Enamelled 


Cushions 


Bedquilts 


Bushes 


Shellaced 


Springs 


Warmth 


Trees 


Upholstery 


Space-saving 


Lightness 


Bulbs 


Tapestry 


Parlor suits j 


Restful 


Seeds 


Velour 


Divans 


Luxurious 


Gifts 


Silk J 


Cabinets 



SINGLE-WORD SUGGESTIONS 



24 



ADVERTISERS CYCLOPEDIA 



Beauty 

Oddity 

Richness 

Upholstery 

Chamber suits 

Pieces 

Material 

Oak 

Maple 

Weathered oak 

Mahogany 

Dressers 

Chiffoniers 

Bureaux 

Material 

Front 

Style 

Mirrors 

Kind 

Size 

Number drawers 

Finish 

Trimmings 

Carvings 

Handles 

Top 

Beds 

Brass 

Brass-trimmed 

Iron 

Enamelling 

Colors 

Size 

Folding 

Den Furnishings 

Odd chairs 

Cigar stands 

Curious pedestals 

Quaint tables 

Corner seats 

Card tables 

Book cases 

Whatnots 

Porch furniture 

Porch shades 

Material 

Color 

Dyes 

Twine 

Settees 

Rush 

Reed 

Rattan 

Wicker 

Grass 

Bamboo 

Cane 

Driftwood 

No glue 

Aesthetic colors 

Summer furniture 

Lawn 

Office furniture 

Desks 

Make 



Flat 


Dye 


Exclusive 


Roll-top 


Linings 


Seasonable 


Sizes 


Hats 


Appropriate 


Material 


Caps 


Youthful 


Drawers 


Coats 


Washable 


Pigeonholes 


Gloves 


Durable 


Chairs 


Muffs 


Novelty materials 


Revolving 


Collars 


Ready-to-wear 


Cushioned 


Boots 


Faultless style 


Adjustable 


Skirts 


Plain shades 


Tables 


Capes 


Fast colors 


Filing cabinets 


Buttons 


Individual trim- 


Odd pieces 


Foot-warmers 


mings 


Sideboards 


Rugs 


Cloaks 


Buffets 


Raw furs 


Coats 


Refrigerators 


Paws 


Reefers 


Ice chests 


Heads 


Cravenettes 


Kitchen cabinets 


Motor Apparel 


Mixture cloaking 


Handy 


Repairing 


Gray effects 


Convenient 


Summer prices 


Revere front 


Sanitary 


Cold storage 


Hoods 


Space-saving 


Insurance 


French waist 


Hall furniture 


Moth 


Russian blouse 


Hall racks 


Damp 


Peter Thompson 


Hat racks 


Fire 


Peter Pan 


Umbrella stands 


Remodeling 


Buster Brown 


Mirrors 




Gretchen 


Hall seats 




White goods 


China cabinets 


GAS RANGES 


Ginghams 


Side tables 


AND HEATERS 


Percales 


Cosy seats 


Convenience 


Galateas 


Bargains 


Economy 


Lawns 


Special sale 


Cool 


Organdies 


Clearance sale 


Handy 
Always ready 


Linens 


Reduction sale 


Shirt waists 


Red-tag sale 


Quick 


Collarless 


Examination 


Safety appliances 


Tailored suits 


Comparison 


Regulation 


Wool dresses 


Courtesy 


No ashes 


Noyelty Dresses 


Guaranty 


No dirt 


Imported models 


Future Delivery 


Easy controlled 


Walking skirts 


Credit 


Save labor 


Dress skirts 


Packing 


Save worry 




Shipping 


Toasters 




Delivery 


Broilers 
Grillers 


GIRL GRADU- 
ATES 


FURS 


Bakers 


First requisites 




Demonstration 


Enduring gifts 


Seasonableness 




Sentiment 


Variety 


GIRLS' COATS 


Essentials 


Display 


AND DRESSES 


Remembrances 


Styles 




Finishing 


Artistic combina- 


Outdoor 


touches 


tions 


Indoor 


Graceful 


Fashionable 


Dry 


Girlish 


shapes 


Warm 


Precious 


Comfort 


Hygienic 


Acceptable 


Useful 


School 


Accessories 


Durability 


Everyday 


Elaborate 


Quality 


Dressy 


Simple 


Proper values 


Simple 


Material 


Careful selection 


Dainty 


Trimming 


Workmanship 


Economical 


Fabrics 


Imported 


Costly 


Jewelry 


Domestic 


Smart 


Precious stones 


SINGLE-WORD 


SUGGESTIONS 





OF SELLING PHRASES 



25 



Books 


Shoulder length 


Straps 


Novelties 


Flowers 


Elbow length 


Buckles 


Standards 


Diploma 


Walking length 


Mountings 


Bicycle hose 


Bonbons 


Gauntlets 


Plating 


Opera lengths 


Hair ornaments 


Mitts 


Saddle 


Tights 


Photograph 


Mittens 


Lines 


Samples 


frames 


Mousquetaire 


Traces 


Seconds 


Silver articles 


Biarritz 


Blankets 


For children 


Gowns 


Suede 


Variety 




Fans 


Glace 


Warmth 




Ribbons 
Laces 


Delicate shades 
Fit 


Robes 

Furs 


HOUSE FUR- 
NISHINGS 


Shoes 


Finish 


Plush 


Variety 


Hosiery 


Style 


Color 


Completeness 


Belts 


Cut 


Plumes 


Suggestions 


Hats 


Quality 


Fly-nets 


Kitchen utensils 


Gloves 


Durability 


Dusters 


Laundry supplies 




Pliability 


Whips 


For housecleaning 


GLASSWARE 


Serviceable 
Warmth 


Boots 
Brushes 


Every need 
Display 


Variety- 


Absorption 


Combs 


Experienced 


Style 


Coolness 


Bells 


salesmen 


Stock 


Protection 


Chimes 


Economy 


Pressed glass 


Perfect workman- 


Oils 


Delivery 


Colors 


ship 


Blackenings 


Prices 


Vases 


Comfort 


Soaps 




Odd pieces 


Appropriateness 


Polishes 




Cut glass 


Washable 




ICE 


Newest styles 


Modish 


HOSIERY 


Purity 


Exclusive designs 






Where cut 


Finest cutting 


HAMMOCKS 


Seasonable 


Clean 


Brilliancy 




Variety 


Bright 


Imported 


Variety 


Quantity 


Hard 


American 


Patterns 


Proper sizes 


Service 


Rock crystal 


Durability 


Designs 


Prompt 


Rich gifts 


Strength 


Weaves 


Regular 




Comfort 


Dependable 


Full weight 


GLOVES 


Material 


Good dyes 


Artificial 




Style 


Silk 


Distilled water 


Kid 


Patterns 


Silk and lace 


Health 


Dogskin 


Weave 


Merino 


Sanitary 


Buckskin 


Coloring 


Lisle thread 


Buy tickets 


Chamois 


Valances 


Balbriggan 


Telephone 


Fur 


Pillows 


Silk and lisle 


Post card 


Silk 


Cord 


Knitted 




Lisle 


Stretchers 


Drop stitch 


ICE CREAM 


Cotton 


Sizes 


Openwork 




Lace 


Prices 


Cobweb 


Delicious 


Woolen 




Mercerized 


Wholesome 


Rubber 


HARNESSES, 


Embroidered 


Digestible 


Silk lined 


ETC. 


Linen knee 


Smooth 


Fur lined 




Seamless 


Purity 


Leather lined 


Style 


Ribbed 


Flavors 


Mocha 


Variety 


Garter-top 


Natural fruits 


Castor 


Make 


Spliced heel 


Blended 


Knitted 


Material 


Spliced toe 


Pure milk 


Crocheted 


Finish 


For school 


Rich cream 


Woven 


Pattern 


Guaranteed 


No cornstarch 


Paris point 


Trimmings • 


Hole-proof 


No gelatine 


Prix seam 


Wear 


Stainless 


No coloring 


Button 


Leathers 


Imported 


Keeps well 


Clasp 


Tanning 


Domestic 


Packages 


Hook 


Stitching 


Modish 


Bricks 


Imported 


Strength 


Washable 


Boxes 


Domestic 


Safety 


Hygienic 


Specialties 




SINGLE-WORD 


SUGGESTIONS 





26 



ADVERTISERS CYCLOPEDIA 



Combinations 
Frappe 
Sundaes 
Delivery 



ICE CREAM 
FREEZERS 

Makes 

Quick acting 

Easy operation 

Easy cleaned 

Light 

Strong 

Simple 

Non-rusting 

Economical 

Durable 

No leakage 

Guaranty 

Demonstration 



INFANTS' 
WEAR 

Outer garments 

Inner garments 

Seasonable attire 

Head-wear 

Foot-wear 

Hand-made 

Machine-made 

Knitted 

Imported 

Domestic 

Hygenic 

Anatomical 

Comfortable 

Serviceable 

Dainty 

Elaborate 

Moderate 

Costly 

Fine handiwork 

Delicate shades 

Textures 

Wash dresses 

Sleeping suits 

Bibs 

Wrappers 

Slips 

Vacation dresses 

Piazza frocks 

Rompers 

Layettes 

Creeping rugs 

Carriage rugs 

Carriage cushions 

Carriage parasols 

Carriage straps 

Bassinettes 

Mattress pads 

Toilet accessories 



LACES 


Snake 


Perfect fit 




Monkey 


Hand-work 


Variety 


Beaver 


Rough dry 


Display 


Morocco 


Bundle wash 


Designs 


Russia 


Lace curtains 


Textures 


Brass trimmings 


Blankets 


Width 


Riveted frame 


Colored good 


Domestic 


Strap handle 


Don't fade 


Imported 


Braided handle 


Vests 


Antique 


Stiff handle 


Ties 


Rare 


Wrist bags 


Duck suits 


Unique 


Envelope bags 


Linen suits 


Hand-made 


Automobile bags 


Black goods 


Machine-made 


Vanity bags 


Flannels 


Mesh thread 


Traveling hags 


Telephone 


Crochetted 


Suit cases 


Post card 


Net 


Motor accesso- 


Wagon call 


Colors 


ries 


Delivery 


Insertions 


Belts 




Bandings 


Leggings 




Appliques 


Opera bags 


LINENS 


Edging 


Pocketbooks 


Seasonable 


Flouncing 


Card cases 


Serviceable 


Beading 


Book covers 


Luster 


Galloons 


Cigar cases 


Finish 


Wear 


Saddles 


Wear 


Durability 


Harness 


Bleached 


Washable 


Music rolls 


Dew-bleached 


For robes 


Drinking cup 


Grass-bleached 


For gowns 


cases 


Irish 


For handkerchiefs 


Cushions 


Scotch 




Picture frames 






Imported 


LEATHER 




Domestic 


GOODS 


LAUNDRY 


Hemstitched 
Open work 


Convenient 


Hand 


Wheel work 


Knick-knacks 


Steam 


Stitched 


Specials 


Superior 


Embroidered 


Fashion 


Prompt 


Scalloped edge 


Dressy 


Rush work 


Table linen 


Smart 


Special machines 


Spreads 


Dainty 


Clean work 


Tea cloths 


Practical 


Satisfaction 


Table cloths 


Serviceable 


Look better 


Doilies 


Indispensable 


Last longer 


Napkins 


Elaborately 


Best soap 


Towels 


filled 


Best starch 


Bath 


Assortment 


Best blueing 


Face 


Finish 


Best labor 


Fringed 


Innovation 


Sew on buttons 


Colored 


Wardrobe requi- 


Patch 


Bordered 


sites 


Mend 


Width 


High grade 


Darn 


Length 


Medium prices 


Valet service 


Brocaded 


Popular styles 


Collars 


Shams 


Ornamental 


Non-gloss 


Center-pieces 


Fresh ideas 


Proper fold 


Scarfs 


Distinction 


Proper tips 


Seconds 


Sole leather 


Proper finish 


Remnants 


Buckskin 


Don't crack 




Alligator 


Don't blister 


LINOLEUMS 


Cowhide 


Don't fray 




Walrus 


Shirt fronts 


Cool 


Seal 


Straight 


Clean 


Elephant 


Smooth 


Durable 


SINGLE-WORD 


SUGGESTIONS 





OF SELLING PHRASES 



n 



Economical 


Soft 


Juicy 


MEN'S HATS 


For halls 


Exterior 


Tender 




For kitchens 


Interior 


Full weights 


Style 


For offices 


Shingles 


Courteous service 


Smart 


Imported 


Lath 


Punctuality 


Shape 


Domestic 


Clapboards 


City dressed 


Crown 


Width 


Siding 


Cold storage 


Brim 


Colors 


Casing 


Quality 


Weight 

Makes 

Color 

Character 

Block 


Patterns 


Flooring 


Brine pickled 


Tile pattern 


Posts 


Potted 


Inlaid 


Prompt delivery 


Minced 


Block 


Honest meas- 


Sugar cured 


Floral 


ures 


Smoked 


Wearing quali- 
ties 
Silk 
Newest 
Fashionable 
Derbies 
Soft derbies 
Crush 
Soft 


Measure 


Correct prices 


Choice cuts 


Cut 


Fair dealing 


Small dealers 


Fit 
Lay 


Rail shipments 
Kiln-dried 


Meat trusts 
Markets 


Specials 
Mill ends 
Remnants 


MAIL ORDERS 


Poultry 

Game 

Seasonable delica- 




Prompt 


cies 


Alpine 


LOANS 


Careful 




For business 




Intelligent 




For evening 


Necessity 


Trained em- 


MEN'S FUR- 


wear 


Convenience 


ployees 


NISHINGS 


Outing 


Security 


Large stock 




Straws 


Mortgages 


Full lines 


Stylish 


Fresh 


Notes 


Assortments 


Variety 


Durable 


Pledges 


Economical 


Stock 


Mackinaws 


Salaries 


Handy 


Display 


Panamas 


Warehouse re- 


Simple 


Up-to-date 


Real 


ceipts 


Cheaper 


Dressy 


Description 


Furniture 


Convenient 


Snappy 


Snappy 


Pianos 


C. 0. D. 


Neckwear 


Negligee 


Organs 


Examination 


Newest 


Imitation 


Diamonds 


Return privilege 


Fashions 


Prices 


Jewelry 


Samples 


Mode 


Splits 


Horses 


Catalogs 


Colors 


Sennits 


Wagons 


Packing 


Scarfs 


Salesmen 


Farm implements 


Delivery 


Ties 


Experience 


Guns 


Prepaid 


Full-dress 


Judgment 


Typewriters 


Express 


Negligee 


Fit 


Bicycles 


Mail 


Correctness 


Appropriate 


Rents 


Freight 


Shirts 


Personality 


Legacies 




Makes 


Variety 


Incomes 


MATTRESSES 


Dress 


Display 


Accounts 




Negligee 




Coal leases 


Sizes 


Colors 


MUSICAL IN- 


Prompt 


Variety 


Flannels 


STRUMENTS, 


Confidential 


Makes 


Outing 


PIANOS, ETC. 


Private 


Material 


Silk 


Beauty 


Oaths 


Filling 


Collars 


Style 


Interest 


Ticking 


Cuffs 


Make 


Fires 


Colors 


Mufflers 


Tone 


Payments 


Comfortable 


Shields 


Finish 


Weekly 


Sanitary 


Pajamas 


Shape 


Monthly 


Padded 


Underwear 


Case 




Folding 


Light 


Action 


LUMBER 


Sectional 


Heavy 


Key-board 






For summer 


Polish 


Well-seasoned 


MEAT 


Union-suits 


Resonance 


Clear dressed 




Suspenders 


Embellishment 


Undressed 


Prime stock 


Hosiery 


Inlaying 


Surfaced 


Fresh 


Gloves 


Material 


Tongued 


Clean 


Handkerchiefs 


Size 




SINGLE-WORD 


SUGGESTIONS 





28 



ADVERTISERS CYCLOPEDIA 



Weight 
Imported 
Domestic 
Singing quality- 
Concert pitch 
True 
Natural 
Melodious 
Grand 
Baby 
Infant 
Upright 
Square 
Clavichord 
Clavier 
Organ 
Harp 

Double-bass 
Oboe 
Clarinet 
Flute 

French horn 
Cornet 
Bugle 
Trombone 
Saxiphone 
Tubas 
Xylophone 
Kettle-drum 
Snare drum 
Bass drum 
Fife 
Cymbal 
Triangle 
Piccolo 
Zither 
Mandolin 
Guitar 
Banjo 
Strings 
Wire 
Silver 
Cat gut 
Phonograph 
Music box 
Mechanical Pi- 
anos 
Electric Pianos 
Piano players 
Piano insurance 
Piano economy 
Installment 



OIL STOVES 
AND HEATERS 

Sizes 

Styles 

Makes 

Blue-fxame 

Wickless 

Fuel-saving 

Safe 

Economical 

Fuel cost 



No smell 

No smoke 

Quick 

Light 

For camp 

Cottage 

Demonstration 

OPTICAL 
GOODS 

Careful fitting 

Attention 

Responsibility 

Eye-testing 

Accurate 

Perfect adjust- 
ment 

Proper focus 

Examination 

Corrective glasses 

Clear 

Flawless 

Crystal 

Practical Experi- 
ence 

Exclusive style 

Modern appoint- 
ments 

Expert grinding 

Prescription 

Guarantee 

Scientifically 
made 

Diagnosis 

Specialist 

Specially ground 

Light 

Strong 

Durable 

Skeleton frames 

Right fitting 

Securely fitting 

Comfort 

Pleasure 

Bifocal 

Silex 

Brazillian pebble 

Repairs 

Lenses 

Eyeglasses 

Spectacles 

Monocles 

Lorgnettes 

Opera glasses 

Field glasses 

Marine glasses 

Eyeglass cases 

Eyeglass holders 

OUTDOOR 
CLOTHING 

Uniforms 

Outfits 

Sweaters 

SINGLE-WORD 



Jerseys 

Waterproof 

Hats 

Caps 

Coats 

Vests 

Waders 

Folding hats 

Colors 

Shape 

Variety 

Prompt service 

Ladies' shirts 



PAINTS 

Stock 

Variety 

Materials 

Makes 

Durability 

Colors 

Shades 

Indoor 

Outdoor 

House 

Carriage 

Iron 

Ceilings 

Floors 

Stains 

Varnishes 

Enamels 

Oils 

Dryers 

Reducers 

Putty 

Shallac 

Brushes 

Estimates 

Contracts 

Catalogs 



PHONO- 
GRAPHS 

Make 

Stvles 

Size 

Tone 

Records 

Description 

Number 

Length 

Durability 

Operation 

Horns 

Compactness 

Variety 

Popular music 

Special music 

Pleasure 

Enjoyment 

Profit 

Concerts 

SUGGESTIONS 



Terms 

Easy payments 

Mail orders 

Demonstration 

Delivery 

PICTURES 

Oil paintings 

Etchings 

Engravings 

Water colors 

Crayons 

Photogravure 

Pastels 

Chromos 

Photos 

Enlargements 

Copying 

Coloring 

Frames 

Framing 

Easels 

Variety 

Rarity 

PLUMBING 

Reliable 
Trustworthy 
Experienced 
Economical 
Sanitary 
Tasty 
Durable 
Honest 
Water 
Gas 
Steam 
Heating 
Sewer 

Bath rooms 
Fixtures 
Tubs 
Closets 
Bowls 

Open system 
Specialties 
Contracts 
Estimates 
For hotels 
For schools 
For public build- 
ings 
Plans 
Repairs 
Emergency 

PROVISIONS 

AND 
GROCERIES 

Fresh stock 
Complete variety 
Cleanliness 



OF SELLING PHRASES 



29 



Prompt service 


Floor space 


Turkish 


Bargains 


Quick delivery 


Construction 


Japanese 


Prices 


Honest weight 


Facilities 


Chinese 




Full measure 


Shipping 


Brussels 


SHOES 


Courteous clerks 


Undeveloped 


Axminster 


Make 


Departments 


Acreage 


Wiltons 


Materials 


Vegetable 


Location 


Velvets 


Shapes 


Fresh daily 


Prospects 


Smyrna silk rugs 


Sizes 


Home-grown 


Farms 


Art squares 


Widths 


Seasonable 


Location 


Carpet rugs 


Fit 


Fruits 


Size 


Rag rugs 


Ease 


Tropical 


Advantages 


Ingrains 


Comfort 


Ripe 


Railroad 


Doormats 


Durability 


Sound 


Churches 


Hall runners 


Soles 


Fancy 


School 


Wall hangings 


Inner-soles 


For canning 


Roads 


Matting rugs 


Heels 


Preserved 


Fertility 


Harmonious de- 


Lining 


Dried 


Special Adap- 


signs 


Laces 


Canned 


tions 


Wonderful vari- 


Buttons 


Evaporated 


Buildings 


ety 


Counters 


Canned goods 


Water 


Mellow colors 


Colors 


Sizes 


Wood 


All wool 


Water-proof 


Brands 


Timber 


Reversible 


Finish 


Quality 


Cultivation 


Authenticated 


Caps 


Freshness 


Pasturage 


qualities 


Fasteners 


Reliable 


Fruit 


Antiques 


Looks 


Staples 


Terms 


Gifts 


Common-sense 


Bargains 


Payments 


Double-faced 


Cushion soles 


Prices 


Yearly 


Prayer rugs 


Health 


Telephone or- 


Monthly 


Hand wrought 


Dressy 


ders 


Cash 


Machine made 


Opera 


Mail orders 


Title 


Odd sizes 


Pumps 


Orders called for 


Mortgage 


Silky pile 


Slippers 


Out-of-town de- 


Interest rate 


Vegetable dye 


Tennis 


livery 




Spurious 


Yachting 


REAL ESTATE 


RIFLES, RE- 
VOLVERS 


Genuine 
Seamless 


Athletic 
Bedroom 


Description 
Location 


Makes 


Fancy centre 


Bath 


Variety 


Exquisite borders 


Moccasins 


Transportation 


Convenience 


Lie flat 


Repairs 


For investment 

Secure 

Profitable 

Safe 

For homes 


Hunting 


Cleanly 


Guaranty 


Target shooting 
Self-protection 


Easily laid 
Easily fitted 


SILKS 

Width 
Luster 


Weight 
Finish 


Easily moved 
More economical 


Own your own 


Stock 

Magazine 

Calibre 

Repeaters 

Automatic 

Style 

Sights 

Guaranty 

Ammunition 

Traps 

Shells 

Targets 




Strength 


Don't pay rent 


SALES 


Sheerness 


Independence 


Seasonable 


Soft 


Comfort 


New Year 


Pliable 


Size 


Pre-inventory 


Clinging 


Rooms 


Stock reducing 


Colors 


Lot 


Removal 


Fresh 


Frontage 


Closing out 


Dots 


Interior 
View 


Specialties 
Bargains 


Stripes 
Figured 


Lawn 


Prices 


Plaids 


Walks 


Mid-summer 


Checked 


Drives 


Hot weather 


Barred 


Shade 


Loading tools 


Seasonable 


Shades 


Porches 


Cleaning tools 


Vacation 


Exclusive 


Cellar 




Outing 


weaves 


Heat 


RUGS 


Sea-shore 


New designs 


Water 


Imported 


Camping 


Plain effects 


Bath 


Domestic 


Mountains 


Illuminated ef- 


Manufacturing 


Persian 


Fourth of July 


fects 


Power 


Indian 


Fireworks 


Changeable 



SINGLE-WORD SUGGESTIONS 



30 



ADVERTISERS CYCLOPEDIA 



Embroidered 


Cutting 


SOAPS 


House coats 


Staples 
Black 


Exclusive ideas 


Delicate 


Bath robes 


Dependable 


Dainty 


Christmas gifts 


Brown 


Sterling 


Soothing 


Birthday gifts 


White 


White metal 


Healing 




Voiles 


Quadruple plate 


Purity 


STATIONERY 


Pongees 


Faultless work- 


Cleansing qual- 


Variety 


Foulard 


manship 


ity 


Styles 


Summer silks 


Small pieces 


Shape 


Elite 


Waist patterns 


Service pieces 


Odor 


Attractive 


Skirt patterns 


Table appoint^ 


No free alkali 


Dainty 


Linings 


ments 


No free chemi- 


Tints 


Veilings 


Oddities 


cals 


Texture 


Special sales 


Workmanship 


No animal fats 


Makes 


Quantity 


Goldsmithing 


For face 


Boxing 


Quality 


Engraving 


For skin 


Gift boxes 


Remnants 


Setting 


For hands 


Cabinets 


Short pieces 


Watches 


For complexion 


By the pound 


Prices 


Fobs 


For feet 


Mourning 


Variety 


Scarf pins 


Cooling 


Calling cards 


Display 


Hat pins 


Healing 


Size 


Samples 


Brooches 


For laundry 


Style 


Mail orders 


Belt buckles 


No rubbing 


Engraving 




Chains 


No boiling 


Wedding 


SILVERWARE 


Combs 


Non-destructive 


Invitations 


AND 


Barrettes 


Economical 


Artistic 


JEWELRY 


Rings 


Premiums 


Correct 


Glittering trin- 


Earrings 


Prices 


Form wording 


kets 


Collar buttons 




Lettering 


Glint of gold 


Studs 


SOFT DRINKS 


Samples 


Sheen of silver 


Tie-clips 


Names 


Engraved 


Magnificent ar- 


Waist sets 


Variety 


Printed 


ray 


Lavallieres 


Necessity 


Announcements 


Effective 


Tiaras 


Purity 


At home 


Pleasing souven- 


Necklaces 


Sodas 


Teas 


irs 


Mesh bags 


Gingers 


Commencements 


Faddish 


Precious stones 


Grape juice 


Programs 


Modish 


Diamonds 


Root beer 


Menus 


Decorative 


Beryls 


Mineral waters 


Perfect work- 


Novelties 


Pearls 


Fountain 


manship 


Holiday gifts 


Clocks 


Cleanliness 


Quick service 


Birthday gifts 


Cuckoo 


Flavors 


School supplies 


Graduation gifts 


Grandfather 


Specialties 
Novelties 


Pads 


Engagement 


Traveling 


Tablets 


gifts 


Hall 




Pencils 


Wedding gifts 


Alarm 


SMOKING 
JACKETS 


Pens 


Anniversary gifts 


Marine 


Erasers 


Fraternal orders 


Regularity 


Ink 


Intrinsic value 


Accuracy 


Comfort 


Crayons 


Art nouveau 


Useful 


Ease 


Blotters 


Antiques 


Unique 


Luxury 


Albums 


Mourning 
Gun metal 


SKATES 


Assortment 
Display 


Post-card books 
Desk fittings 


Imitation 


Make 


Style 


Office supplies 


Guaranteed 


Sizes 


Cut 


Fountain pens 


Warranty 


Variety 


Length 


Variety 


Skilled artisans 


Roller 


Material 


Makes 


Repairing 


Club 


Broadcloth 




Reconstruction 


Hockey 


Tricot 


STOVES, 


Satisfaction 


Dutch 


Eiderdown 


RANGES, ETC 


Economy 


Plating 


Cassimere 


Makes 


Remodelled 


Finish 


Colors 


Modernized 


Strength 


Trimming 


Sizes 


Polishing 
Beautified 


Straps 
Fasteners 


Pockets 
Linings 


Variety 
Combination 


Mountings 


Sharpening 


Buttons 


Heaters 



SINGLE-WORD SUGGESTIONS 



OF SELLING PHRASES 



31 



Fuel-economy 

Fuel 

Wood burner 

Coal 

Body trimmings 

Grate 

Firepot 

Legs 

Draft 

Asb pan 

Doors 

Convenience 
Dustless 
Steel 
Size 

Number holes 
Reservoir 

Water front 

Oven 

Fire box 

Grate 

Warming closet 

Warming shelf 

Baking 

Broiling 

Fuel-saving 

Attraction 

Durable 

Ventilation 

Circulation 

Capacity 

Easily controlled 

Good baker 

Demonstration 

TEAS 

Variety 

Purity 

Strength 

Economy 

Freshness 

Green 

Black 

Japan 

Mixtures 

Blends 

Iced tea 

Healthy 

Delicious 

Packages 

Delivery 

Premiums 

TOILET ARTI- 
CLES 

Cleansing 

Hygienic 

Antisceptic 

Pure 

Finest quality 

Warranted 

Efficacious 

Harmless 

Refreshing 

Durable 



Hair brushes 

Bath brushes 

Face brushes 

Nail brushes 

Tooth brushes 

Combs 

Fine tooth 

Coarse 

Comb cleaners 

Sponges 

Wash cloths 

Pumice stone 

Perfumes 

Soaps 

Floating bath 

Imported 

Domestic 

Scented 

Olive oil 

Castile 

Tar 

Medicated 

Tooth powder 

Tooth paste 

Face powder 

Toilet prepara- 
tions 

Complexion re- 
quisites 

Manicure supplies 

Hair tonics 

Hair dyes 

Deodorizers 

Sachets 

Tooth brush pro- 
tectors 

Powder books 

Soap books 

Whisk brooms 

Soap holders 

Tooth brush 
holders 

Sponge holders 

Complexion 
masks 

TOYS 

Assortment 

Display 

Entertaining 

Amusing 

Instructive 

Durable 

Ingenious 

Scientific 

Dolls 

Wonderful 

Cunning 

Imported 

Dressed 

Eyes close 

Real hair 

Jointed 

Indestructible 

Stand alone 



SINGLE-WORD 



Sit down 

Automatic toys 

Animals 

Automobiles 

Fire engine 

Ships 

Railroad trains 

Musical 

Trunks 

Beds 

Tea sets 

Paint boxes 

Work boxes 

Games 

Puzzles 

TRADING 
STAMPS 

Cost nothing 

Profitable 

Economical 

Redeemable 

Changeable 

Premium display 

Catalogs 

Inspection 

Information 

TRUNKS 

Solid 

Strong 

Reliable 

Sizes 

Variety 

Construction 

Full riveted 

Linings 

Trays 

Hat boxes 

Covering 

Canvas-covered 

Stave top 

Reinforced 

Straps 

Hinges 

Locks 

Catches 

Handles 

Bumpers 

Bottoms 

Trimmings 

Wardrobe 

Steamer 

For storage 

UMBRELLAS 

Dependable 

Strong 

Durable 

Materials 

Silk • 

Sizes 

Silk and linen 

Serge 

Cotton 

Frames 

SUGGESTIONS 



Construction 
Steel ribs 
Steel rods 
Handles 
Natural wood 
Horn 
Plated 
Mounted 
Colors 
Fast colors 
To match cos- 
tume 
For ladies 
For children 
For gifts 
For service 
For carriage 
For lawn seat 
Engraving 
Repairs 
Recovering 
Prices 

UPHOLSTERY 

Skillful 
Taste 
Neatness 
Prompt 
Reasonable 
Ingenuity 
Resourceful 
Color schemes 
Economy 
Artistic combina- 
tions 
Polishing 
Retouching 
Remodeling 

Renovating 

Varnishing 

Covering 

Stuffing 

Tufting 

Draping 

Fringe 

Guimp 

Mattress work 

Pillow work 

Carpet laying 

Curtain Hanging 

Summer Cottages 

Bungalows 

Camps 

VEHICLES 

Variety 

Specialties 

Quality 

Construction 

Materials 

Wood 

Iron 

Steel 

Leather 

Cloth 

Carpet 



32 



ADVERTISERS CYCLOPEDIA 



Rubber 


Width 


Hanging 


Perfect hanging 


Paint 


Mesh 


Expert hangers 


Materials 


Varnish 


Length 


Mail orders 


Mixtures 


Style 


Weight 




Textures 


Shape 


Borders 


WHISKEY 


Weaves 


Strong 


Hemstitched 


Kind 


Costumes 


Durable 


Overshot 


Distillery 


Street 


Running gear 


Crochet 


Purity 


House 


Wheels 


Chiffon 


Blend 


Carriage 


Hubs 


Texture 


Unadulterated 


Walking suits 


Spokes 


For seashore 


Bottling 


Reception 


Tires 


Mountains 


Quality 


Morning 


Steel 


Street 


Scotch rye 


Negligee 


Rubber 


Driving 


Bourbon 


Peignoir 


Pneumatic 


Automobiling 


Irish 


Lingerie 


Body 


Yachting 


Mellowness 


Embroidered 


Edge-irons 


Rowing 


Age 


Lingerie waists 


Seat risers 


Golfing 


Medicinal barrels 


Flannel silk 


Sills 


Picnicing 


Delivery 


Chiffon 


Panels 


Mourning 


Shipment 


Lace 


Corners 


Dotted 




Kimonas 


Trimmings 


Chenille 


WINES 


Bath gowns 
Evening wraps 
Long coats 
Tourist 
Golf capes 


"Upholstery 

Finish 

Paint 

Striping 

Tops 

Removable 


Crepe de chine 

Real lace 

Crape 

Nun's veiling 


Variety 
Kinds 
Quality 
Claret 


WALL PAPER 


Sherries 


Rain coats 


Wind-proof 
Special curtains 
Summer vehicles 
Victorias 


Beauty 
Style 
Hygienic 
Effects 


Burgundies 
Champagnes 
Port 
Maderia 


Automobile coat 
Dressing sacks ' 
Night gowns 
Combinations 


Phaetons 


Exclusive design 


Table use 


Corset covers 


Surreys 


Unusual 


Bottling 


Drawers 


Station wagons 


New stock 


Domestic 


Chemises 


Spiders 


Attractive pat- 


Imported 


Hose supporters 


Traps 


terns 


Stock 


Brassieres 


Runabouts 


Harmony 


Delivery 


Petticoats 


Buggies 
Restful 
Rich 
Graceful 


Tapestry 
Stripes 

Broken stripes 
Crown effects 


Packing 

WOMEN'S 
CLOTHING 


Underskirts 
Drop skirts 
Bloomers 
Undervests 


Business wagons 


Paneling 


Imported 


Handkerchiefs 


Grocers 


Color schemes 


Domestic 


Neckwear 


Milkmen 


For den 


Oriental 


Scarfs 


Laundrymen 


Library 


Hand made 


Stocks 


Carpenters 


Dining room 


Machine made 


Four-in-hands 


Bakers 


Hall 


Custom made 


Jabots 


Butcher 


Parlor 


Modish 


Stoles 


Florists 


Nursery 


Ready-to-wear 


Collars 


Farm 


Sleeping room 


Luxurious 


Cuffs 


Special makes 


Kitchen 


Lavish 


Yokes 


Made-to-Order 


Bath room 


Economical 


Ruffles 


Reliability 


Friezes 


Artistic 


Ruching 


Terms 


Dados 


Original 


Flouncing 


Guaranty 


Borders 


Dainty 


Belts 




Leathers 


Charming 


Aprons 


VEILINGS 


Burlap 


Chic 


Health waists 


Stylish 


Embossed 


Rich combina- 


Girdles 


Becoming 


Hand made 


tions 


Combs 


Soft 


Water proof 


Harmonious 


Hair rolls 


Sheer 


Washable 


shades 


Ornaments 


Cool 


Varnished 


Sheer fabrics 


Fans 


Dainty 


Estimates 


Well tailored 


Parasols 


Styles 


Samples 


Well cut 


Umbrellas 


Shades 


Contracts 


Perfect fitting ' 


Veiling 




SINGLE-WORD 


SUGGESTIONS 





ATHLETIC AND SPORTING 

GOODS 



Cholly — " Ya'as, I'm going in for cwicket and golf 
and all that sawt of thing, y' know; they're such manly 
sport, y' know." 

Miss Peppry — " The idea! You're becoming positively 
mannish, aren't you? " — Buffalo News. 

Bulky Matters — " Is dey swell folks up at dat house? " 
Woeful Walters — " Is dey swell? Say, dey didn't hit 
me wit' nutting' but golf clubs." — Chicago News. 



Go duck-shooting? These are ideal 
days for the sport. Much depends, how- 
ever, upon the outfit. Good sportsmen 
know that and experience has taught 
them to rely upon Schmelzer's when in 
need of trusty guns or shells, boats, de- 
coys, calls and hunter's coats or any 
other article of the hunter's equipment. 
A purchase at Schmelzer's means: A 
saving of money and time, invariable 
satisfaction and the best of quality. A 
half century of growth and the dis- 
tinction of being the largest athletic 
and sporting goods house in the world 
backs our guarantee. " Whatever we 
sell or advertise, we stake our repu- 
tation on it." — Schmelzer Arms Co., Kan- 
sas City, Mo. 

Football supplies. Sporting goods. 
This is ideal weather for football. We 
want you to know of the large supply 
of footballs and toggery we carry. Our 
goods are all first quality. We want 
you to inspect and compare our stock 
with others. You will be convinced we 
can do as well, if not a little better, 
in price and quality. Just try and see. 
Footballs. Our footballs are not sold 
at catalogue prices, but marked at their 
true value. — The Ailing Rubber Co., 
Waterbury, Conn. 

Outdoor sports. There is no spring 
tonic known that equals the great out- 
of-door. Plenty of exercise in the open, 
deep breathing and right thinking make 
for health and happiness. Whether you 
like the moderate exercise that you get 
by playing croquet or the more active 
game of tennis, or the still more strenu- 
ous game of baseball, you will find here 
every essential for personal or field 
equipment — by odds the largest stock 
of things needed for outdoor sport and 



games than will be found in any other 
store in this section. And if you like to 
while away your leisure hours in a ham- 
mock or a swing, they, too, are here, and 
in tremendous variety. We also have 
rowboats, motor boats, and canoes, bi- 
cycles, tents, fishing tackle, etc. — Hahne 
$ Co., Newark, N. J. 

Sleighs for the boys and girls. Snow 
has fallen, and now for sleigh riding. 
Every boy and girl should have a sleigh 
and enjoy this very healthy exercise. 
We have now on sale a line of four dif- 
ferent varieties. Sleighs to suit all, both 
in price and size. For the younger ones 
a serviceable sleigh, with flat shoes, 
finished in bright colors, at 35 cents 
each. Another of the same style and 
finish, but longer and higher at 40 cents. 
Then, in the better grades we sell a 
round iron spring shod sleigh, strong 
supports for the top board and in every 
way a good article, at 60 cents each. The 
larger size of the same variety, suitable 
for making " bobs," ordinarily known as 
a " Pointer," price 75 cents. Come early 
and make your choice. — Ashdown's, 
Sporting Goods, Winnipeg, Can. 

Outdoor sports have begun. Base- 
ball players have already taken the field, 
and it won't be long before tennis, golf, 
cycling, boating and all other forms of 
outdoor amusement will be in full swing. 
You have your favorite pastime — pre- 
pare for it now. There is hardly a 
sport but necessitates some special form 
of footwear. You'll find that special 
form right here. The following are but 
a few of the many varieties of men's 
outing shoes which we carry in stock. — 
W. G. Simmons Co., Hartford, Conn. 

Gifts for an athletic boy. We've ev- 
erything for building muscle, from ice 



ATHLETIC & SPORTING GOODS 



34 



ADVERTISERS CYCLOPEDIA 



skates to bicycles, together with all the 
needfuls of a home gymnasium. Punch- 
ing bags — some that swing free, others 
attached to both floor and ceiling. Box- 
ing gloves, well padded. Footballs, 
Rugby shape, to stand plenty of knock- 
about use. 75c. up. Basket balls, $1.00 
up. Exercisers for boys, at 50c. Heav- 
ier sizes for professional athletes up to 
$5.00. All weights of dumb bells and 
Indian clubs. Also rowing machines. 
Ice skates, 50c. up. Our Christmas cata- 
log suggests hundreds of gifts. Mailed 
free. — Shannon Hardware Co., Philadel- 
phia, Pa. 

Squash tennis, racquets and balls here. 
The opening of the new Crescent Ath- 
letic Club with its four fine squash 
courts will stir interest in this splendid 
indoor game. It is natural, perhaps, 
that this store — which has furnished the 
Crescent Club from top to bottom — 
should now be prepared to supply the 
demand for Squash Racquets and Balls. 
They are of the best grades — at the 
least prices. — Frederick Loeser § Co., 
Brooklyn, N. Y. 

Bear in mind that we are headquar- 
ters for Baseball Goods. We have the 
largest stock of Gloves and Mitts ever 
shown in the Naugatuck valley. Over 
500 Gloves displayed on our tables for 
you to choose from. 

We guarantee to save you money on 
your purchases. No fancy prices here. 
All goods marked at what they are ac- 
tually worth in plain figures. 

We have one lot of Gloves that are 
soiled from handling. These are just 
as good for service, but are marked at 
about half price. Every Glove is war- 
ranted and will be replaced is not satis- 
factory. 

Every one knows how hard it is to 
get a good bat; one evenly balanced and 
that just suits. We have over 500 Bats 
in stock to choose from, including six 
dozen Louisville Sluggers. The best bat 
made. — The Ailing Rubber Co., Water- 
bury, Conn. 

Not to-day or to-morrow, but almost 
before you know it, the snow will be 
gone, the grass green and you'll hear the 
umpire's call — " batter up." We have 
everything with which to equip the ball 
player, or rather the baseball clubs. 
Hans Wagner bats, Napoleon Lajoie 
bats, Louisville Slugger bats. We are 
exclusive agents for them — and if you 
like to " line 'em out," you'll appreciate 
the superiority of these bats. We have 
everything in Spalding and Victor base- 
balls, bats, gloves, guards, shields, and 



all other articles necessary in the na- 
tional game. We make special prices 
to clubs. — The Anglers' Co., Hartford. 

If tennis is the game, here are the 
right tools — and as little priced as re- 
liable sorts can anywhere be found. — 
Frederick Loeser $ Co., Brooklyn, N. Y. 

We want you to regard this Store as 
most men do, as the best Sporting and 
Athletic Goods Store in this town, and 
be it boy, girl, man or woman who has a 
need in this line, we are ready, not only 
with the best goods, but also the lowest 
prices. — Abraham fy Straus, Brooklyn. 

The Best of Athletic Goods for Very 
Modest Prices. — Complete stocks of the 
Tools for outdoor sport, and those Tools 
in every instance reliable. Prices in ev- 
ery case as low as, and in most cases, 
lower than the same goods will cost else- 
where. Prompt, careful, pleasant serv- 
ice. — Frederick Loeser §■ Co., Brooklyn. 

We are showing an extensive line of 
summer outing and sporting goods and 
accessories, including lawn tennis goods, 
base ball goods, lawn springs, tents, 
hammocks, croquet sets, garden tools, 
etc., and a full assortment of the small 
toys and games that are so delightful 
to the little folks.— Woodward § Loth- 
rop, Washington, D. C. 

This collection of Tennis Rackets 
comes from one of the best concerns in 
the business; and Rackets are all in 
1904 models. The quality of material 
and the workmanship are the best put 
into these goods. Frames are of spe- 
cially selected, highly polished, white ash, 
beveled; polished mahogany throat 
pieces. Handmade throughout. Perfect 
balance assured. — Wanamaker. 

We seem to have a monopoly on low 
prices on such goods. We haven't no- 
ticed any this season that equaled the 
prices you'll find in this Sporting Goods 
Store. The goods are of a splendid 
quality. We make prices low through 
extensive purchases and taking goods off 
other people's hands in exchange for our 
cash. — Jones Dry Goods Co., Kansas 
City, Mo. 

" Truscott " on a boat means about 
the same as " Sterling " stamped upon 
good silverware. It guarantees to the 
purchaser the best materials, workman- 
ship and designing that enter into 
launch-making. On hand and ready for 
immediate delivery we have half a dozen 
splendid Truscott Launches, represent- 
ing the line of Truscotts for which we 
are New York agents. These boats are 
built out of seasoned wood, copper 



ATHLETIC & SPORTING GOODS 



OF SELLING PHRASES 



35 



fastened, decks of golden oak. Each 
one is equipped with a two-cycle motor 
— Truscott-made — regarded as the most 
compact motor in the almost-noiseless 
class. These prices are f. o. b. New 
York. If desired, boats will be put in 
commission here. — Macy's, New York. 

Been out on the links yet? Perhaps 
you looked over your stock of clubs and 
found some that needed replacing. Easy 
to choose from the splendid array here 
— and the best golf supplies cost the 
very least in this golf store. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

White duck tents for campers. — How 
about that Summer vacation and the 
tent you will need if you go camping? 
Just a word by way of reminder — when 
you are getting ready for your vaca- 
tion do not forget that our stock of 
tents and tent supplies is complete. There 
is nothing better for real enjoyment 
than a comfortable tent, picturesquely 
pitched in the right sort of a place. 
Prices below the picture. — Brumner's, 
Sacramento, Cal. 

Tennis is more popular than ever this 
year. We can supply tennis enthusiasts 
with every essential except the court. — 
Sibley, Lindsay $ Curr Co., Rochester. 

Ping-pong, for 48c. and up. Have 
you ever played Ping-Pong? It is the 
one game that proves popular with all 
classes and all ages. It is the most 
fascinating of novel pastimes. It is 
simple, but never twice alike, easy to 
play but always interesting. If you once 
try it you will realize that a ping-pong 
set is necessary in your home. Every- 
body from grandmother down to baby 
will play. Costs but little and delights 
each member of the family. — Harris, 
Emery Co., Des Moines, la. 

Croquet sets. — For an enjoyable out- 
door game that is not too vigorous, cro- 
quet is still unequaled. — Sibley, Lindsay 
$ Curr Co., Rochester, N. Y. 

Golf and Tennis. — Whichever will 
claim your attention on the holiday, the 
right tools — that is, the best tools — are 
here in complete assortment and for 
prices that mean worth while saving. — 
Abraham $■ Straus, Brooklyn, N. Y. 

" Luck is with the heaviest battalions," 
said a famous general. Luck is with the 
sportsman who is best equipped. The 
sportsman is best equipped who is 
equipped by us. Equipping sportsmen 
has been our exclusive business over 
twelve years. — Kimball-Upson Co., Sac- 
ramento, Cal. 

Tennis is more markedly a favorite 
this year than for a long time, as the 



early indications promised. Players are 
making heavy demands for large quan- 
tities of goods, especially the fine and 
serviceable sorts; but the stock is still in 
splendid condition. Besides all the requi- 
sites, the knowledge of our expert-in- 
charge is at the service of our cus- 
tomers — ask all the questions you like, 
and welcome. For golf players — every 
good club and ball that players are likely 
to ask for is here, and the largest quan- 
tity in Philadelphia. — Wanamakefs, 
Philadelphia, Pa. 

The Strenuous Life. — Footballs, box- 
ing gloves, punching bags, dumbbells, 
Indian clubs and everything to make a 
boy like our President. — The Rookery, 
Jackson, Miss. 

A cold wave is due and you may ex- 
pect the red ball up in twenty-four 
hours. In the Loeser basement sporting 
goods store you will find a most com- 
plete variety of the best ice skates made. 
There are styles for men, women and 
children. Prices are lowest; just a hint 
or two at the range. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

Whether you're to be out of town one 
day — or three days — or more, your pleas- 
ure depends on the goodness — the thor- 
ough goodness — of your sporting equip- 
ment. And goodness doesn't necessarily 
imply expensiveness. If your supply 
comes from the Big Store it will be as 
good as it is possible for human skill to 
make it. And it will cost less than in- 
ferior goods elsewhere. — Siegel Cooper 
$• Co., Chicago, III. 

These are the days that make one 
think of fishing. There is much to be 
said in favor of the sport that appeals 
to all alike. The finny tribe can some- 
times be coaxed from his haunts and 
sometimes he can't. But there is one 
thing certain, the right sort of tackle 
will help to catch the wily bass. Come 
in and let us show you our line — it is 
complete and we can supply every need 
that you may have from hooks to poles 
and everything that goes to make a fish- 
erman happy. — Smith, Watkins $ Co., 
Lexington, Ky. 

You can't help looking with admiration 
at our fine line of sporting goods if you 
are within eyeshot of this emporium for 
sportsmen. The spell of the woods and 
the water will prompt you to step in- 
side, where you can see and select to 
your heart's content everything that the 
fisherman or hunter needs. — Rapp <£• 
Lloyd, Spokane, Wash. 

Get a camera this season. Get it early 
in the season and begin enjoying the 



ATHLETIC & SPORTING GOODS 



36 



ADVERTISERS CYCLOPEDIA 



delights of picture taking as soon as 
you can. We have one of the most ex- 
tensive stocks of Kodaks, cameras and 
photo supplies on the coast. Our ex- 
perience enables us to aid in many ways 
the amateur photographer and to help 
insure skill and satisfaction in the art. — 
Buber <$■ Colson Drug Co., Fresno, Cal. 

" Ramona " portable cottages, stores, 
offices and bungalows. Ten styles to 
choose from. One-room " Automobile 
Cottage " to five-room " Bungalow " 
with porches. Pantry, closets and bath 
room. Fitted completely at mill before 
sold. Delivered in " Knockdown " bun- 
dles. Anyone can set them up in a few 
hours. No nailing or sawing necessary. 
Need only screw-driver, wrench and ham- 
mer. Price only about half the cost of 
building ordinary frame house. Take 
your house along with you to the 
beach, mountain, desert, mines, ranch or 
foothills. Move it back home in the fall 
onto your vacant lot and rent it. It's 
" as good as new " after a dozen moves. 
— Home Building Mill and Improve- 
ment Co., Los Angeles, Cal. 

Table tennis and sporting goods. 
This is a sporting goods store through 
and through. Fully equipped to supply 
your wants, and do so most economically. 
You can fit up a gymnasium of your 
own in your own room, and there will 
be very little expense in doing so. — 
Loeser's, Brooklyn, N. Y. 

The winners. So much depends on the 
equipment of a baseball team that too 
much stress cannot be laid upon the 
necessity of purchasing baseball supplies 
where the goods are of the highest qual- 
ity. Fine fishing tackle, lawn tennis and 
golf supplies. — The Andrus $ Naedele 
Co., Hartford, Conn. 

We have a good line of new tennis 
rackets. The frames are made from 
selected materials by experts who thor- 
oughly understand the use of them. The 
gut used in stringing is the very best 
that can be procured. Tennis balls, nets, 
posts and marking tapes. Catalogue on 
application. Rackets restrung in the 
best possible manner. — A. S. Burbank, 
Plymouth, Mass. 

Footballs and football supplies. The 
call of the gridiron warriors to practice 
has been heard. Is your team ready? 
If not, the Loeser Sporting Goods Store 
is ready with the most complete line of 
footballs and other supplies. Every- 
thing of the best standard. Below we 
give hint of the Loeser fair prices. — F. 
Loeser $ Co., Brooklyn, N. Y. 

Of course you know we are Colo 
rado headquarters for sporting goods- 



guns, rifles, ammunition and shooting 
toggery. We outfit you with the just 
right outfit for whatever you are going 
after. — The Geo. Tritch Hardware Co., 
Denver, Colo. 

We're busy selling hunting supplies 
because our stocks are complete in all 
lines and we sell high-quality goods. 
Prices also are a winning feature every 
time. If you're going out for one day 
or a month let us fit you out in proper 
equipment to ensure a successful trip. 
Note our prices. — Ashdown's, Winnipeg. 

Never will the boys and girls want 
for better skating, and never will they 
want for a better store than Kauf- 
man's in which to buy skates. There's 
fine ice on every pond and stream, and 
if you want to enjoy the skating be 
sure to have a good pair of skates. 
Right when skates are wanted most, 
we reduce our price a full 25 per cent., 
which makes the buying exceedingly ad- 
vantageous. — Kaufman's, Trenton, N. J. 

Baseball supplies. We have just 
opened up a large and complete stock 
of base ball goods and asked the inspec- 
tion of all intending purchasers of base- 
ball supplies. Our name has long been a 
guarantee of all that is first-class and 
up-to-date in the sporting goods line. 
We have a complete stock of baseballs, 
gloves, mitts, bats, uniforms, shoes and 
all other supplies necessary for teams 
or individuals. Mail inquiries of out- 
of-town customers are solicited and we 
are glad to send catalogues and prices. 
All mail-orders given careful attention. 
— Anderson Hardware Company, At- 
lanta, Ga. 

Football supplies. The Loeser 
sporting-goods store is local headquar- 
ters for the best football supplies. 
Everything requisite to the great game 
is here and guaranteed to be the best. 
Prices moderate. — F. Loeser $ Co., 
Brooklyn, N. Y. 

A few hints for campers. Every- 
body will not go camping or touring in 
June, but everybody who contemplates 
an outing this summer is doing some 
planning, and so this list is for them 
particularly. It would be an easy 
matter to fill this page with hints, from 
all over the store, of the goods sum- 
mer homes and campers will find con- 
venient. But only a few suggestions 
are given in the hope that you'll come 
to the best supply source for every- 
thing you'll need. From the tent and 
its furnishings we'll supply everything 
you'll need to eat, use and wear. — T. 
Eaton Co., Toronto, Can. 



ATHLETIC & SPORTING GOODS 



OF SELLING PHRASES 



37 



BICYCLES 



A good bicycle never happens, it's a 
steady progress — the net result of the 
best thought and skill of the best people. 
An ordinary set of men can do only 
ordinary things; rare knowledge and 
ability are necessary to produce such 
suberb knowledge. — Globe Cycle Co., 
Bufalo, N. Y. 

Bicycle riding is no longer a fad. 
People have outgrown paying an exor- 
bitant price for a wheel because it 
bears the name plate of a record break- 
er. The prospective buyer nowadays 
wants his money's worth in materials 
and workmanship and not in sentiment. 
When you buy a Lenox bicycle, you 
don't pay for the enviable reputation 
it has been winning for years, you get 
value received in a machine of first 
quality — finest materials plus expert 
workmanship. — Sibley, Lindsay $ Curr 
Co., Rochester, N. Y. 

Don't you feel well? Have you lost 
your nerve and appetite? If you are 
working indoors, at office work, did it 
ever strike you that what you probably 
needed was exercise of the proper kind, 
and not patent medicine or physic? 
Ride a bicycle, use it regularly and 
properly, put your blood in circulation, 
and you throw away medicine chest. — 
Globe Cycle Co., Bufalo, N. Y. 

Lenox Logic. — Look back and think 
how many of the popular wheels of a 
few years ago are being sold to-day. 
Very few. And why? Because when 
people ceased to ride a wheel with a 
certain name plate from the sentiment 
of the thing and wanted actual bicycle 
value these self-styled, high-grade, 
wheels died a natural death. "When we 
embarked on the sea of bicycle selling 
we took a different tact. We built 
as good a wheel as mechanical skill 
could construct from the finest mater- 
ials, and sold it at a reasonable profit. 
The drygoods method was more to your 
liking and the Lenox has lived to see 
more riders than any other bicycle in 
this vicinity. — Sibley, Lindsay fy Curr 
Co., Rochester, N. Y. 

National and Cleveland wheels have 
no superiors. They are built by me- 
chanics who understand perfectly every 
requirement of a bicycle and nothing 
but the best material and the finest 



workmanship enters into their construc- 
tion. Let us prove by showing them to 
you that they are as near perfection 
as it is possible to build. — W. H. Alex- 
ander, Spokane, Wash. 

There's no other store that can do so 
much in bicycles for you as we can. In 
fact, this department in a way is a bi- 
cycle headquarters. Everything here for 
a wheelman, from a lamp to a racing 
wheel. Through a fortunate purchase 
we secured a small quantity of Fowler 
bicycles at a special price. These wheels 
have seamless steel tubing. The hangers 
are the latest model Fauber. They 
are equipped with the celebrated Bald- 
win chain. Adjustable handle bars. 
Brown padded saddle and finest quality 
single-tube tires. — Lit Brothers, Phila- 
delphia, Pa. 

If you desire a bicycle and want the 
best , *alue for the money, come to the 
j)] ace where there is the largest assort- 
ment and make your selection. — 
Young's Bicycle Store, York, Pa. 

It's settled. What? The weather and 
the fact that we can give you more for 
your money in the bicycle and talking 
machine line than you get elsewhere. — 
Snyder Cycle and Automobile Co., York, 
Pa. 

The 1903 Ramblers are the wheels for 
the classes and the masses. Made more 
durable, lighter and easier running this 
year than ever before. Call and see 
them.— The Fred T. Merrill Cycle Co., 
Spokane, Wash. 

Reliability is one of the good features 
of the National wheel. It responds to 
any demand you make upon it, stands 
up under hard service in all kinds of 
weather, is easily cared for — and you 
can own on simple and easy terms. Ask 
us about it. — W. H. Alexander, Spokane, 
Wash. 

There are 500 riders of the National 
bicycle in Omaha alone, who will back 
our assertions that a National rider 
never changes his mount. — Omaha Bi- 
cycle Co., Omaha, Neb. 

If you desire a bicycle and want the 
best value for the money, come to 
the place where there is the largest 
assortment and make your selection. — 
Young's Bicycle Store, York, Pa. 



BICYCLES 



38 



ADVERTISERS CYCLOPEDIA 



CAMERAS 



Kodakry spells outdoor enjoyment. 
Now is the time you want to take 
some good pictures. Our films and 
plates are fresh, first quality and first 
hand, direct from Eastman. No old 
or undesirable goods among them. Kept 
in a cool place, away from steam pipes 
and heat. We guarantee our films and 
plates to take the best pictures, be- 
cause they are the best. Great the 
relief to be sure of a thing. We do 
developing and printing, too — do it fine 
and with promptness. Bring your films 
to us if you don't feel like risking 
them yourself. — Towne, Seccombe $ All- 
ison, San Bernardino, Cal. 

A Kodak for a Xmas present to 
your friend; nothing will give more con- 
stant and enduring pleasure. We have 
an endless variety to select from, at 
prices to suit all purses. — Geo. Barrat 
§ Son, Montreal, Que., Can. 

Buy a camera. It's no work to take 
good pictures; much fun — the best fun 
in the world, according to many. Now 
you may not know the working of a 
camera — and how to develop and print. 
We'll show you. We'll tell you every- 
thing — and if you buy a camera now 
we will make you an expert before 
you are ready to go on your vacation 
trip. We can give you a camera at 
any price you wish to pay. — The Sports- 
man's Shop, Hartford, Conn. 

The story of a summer vacation as 
told by a kodak. It's always an in- 
teresting story and it's an easy story to 
record, for the kodak works at the bid- 
ding of the merest novice. There is 
no dark-room for any part of kodak 
work — it's all simple. Press the button — 
do the rest or leave it to another — just 
as you please. The kodak catalogue 
tells the details. Get the new 1907 cata- 
logue. — Kingston, Denison, Texas. 

There's a timely sale of cameras this 
week, in the section given over to photo- 
graphic supplies. Last year's models — 
Blair's, Pocos, Kodaks, Premos — are 
being sold at considerably less than cost. 
Just the thing to make the summer va- 
cation complete. — Jordan Marsh Co., 
Boston, Mass. 

Whether you want a fine camera for 
yourself, or an inexpensive one for the 

CAME 



boy or girl, we can meet your wishes 
exactly in the very best sorts. Here 
are some suggestions of Cameras, as 
well as supplies for them. — Wanamaker, 
New York, N. Y. 

Yesterday no doubt you used your 
kodak to advantage. To-day you are 
possibly wondering where to have your 
films developed and finished. We do the 
large bulk of this work in Colorado 
Springs. We are especially equipped 
for this work and have a first-class ex- 
pert operator. — Hemey, Arcularlus Drug 
Co., Colorado Springs, Colo. 

Cameras and supplies. — If you would 
live over again and again the pleasures 
of your outing or vacation take a 
camera with you. Between the showers 
some stray ray of sunshine will enable 
you to get some photographic reminders. 
We supply everything the amateur 
needs — the popular makes of cameras 
and the essentials for finishing, or we 
will finish your pictures for you, if 
you like. — Sibley, Lindsay # Curr Co., 
Rochester, N. Y. 

Going away? — Then your baggage is 
not complete without a camera or ko- 
dak. There will be many happy scenes 
on your vacation that you will want to 
remember! Nothing will do more to 
refresh your memory, and bring that 
time and occasion vividly to your mind, 
than a picture taken right on the spot, 
and by your own hand. If you don't 
know how to operate a camera or kodak, 
we will teach you in a few minutes- 
easy to learn ! You will get lots of 
pleasure from one. — The S. Galeski 
Optical Co., Richmond, Va. 

All kinds of cameras. An outing 
without a camera is like hunting with- 
out a gun, or fishing without a hook. 
Cameras are better every year — do more 
things and do the work easier. Every 
kind is here, with all the supplies and 
requisites for every part of picture 
making. The cost need be but little, 
if you so choose. — Walbridge $ Co., 
Bufalo, N. Y. 

Cameras and the country. — People 
who would never bother with keeping a 
written diary of their summer vacation 
willingly keep one with a camera. Of 
course the reason's obvious — a camera 
RAS 



OF SELLING PHRASES 



39 



perpetuates, in a second or so, places 
you've visited, people you've met, events 
you've seen, in a way that you couldn't 
come near duplicating with pen, ink and 
paper. That's why a camera is an indis- 
pensable adjunct to your vacation; and 
here are camera offerings that make 
buying very easy. — Wanamaker's, Phila- 
delphia, Pa. 

Want a camera? Why not get it here, 
you have all the newest models of all 
the celebrated makes to select from, at 
much lower prices than is asked at the 
exclusive stores? — Kaufman's, Pittsburg, 

Don't forget to take your camera when 
you go out of town over the 4th of July. 
If you haven't a Camera, it is easy 
to choose from this fine stock of Pocos, 
Premos or Eastman Kodak Cameras, 
and prices are the smallest. — Abraham 
$ Straus, Brooklyn, N. Y. 

Take a camera with you — Fourth 
of July is the first of the season's 
holidays. If you want to bring your 
outing home with you take a, camera 
along — 80c. will buy a Brownie to make 
pictures. — Wanamaker's, Philadelphia. 

A vacation without a kodak is a 
vacation wasted. We have them in all 
styles. Come in and see us before 
going. — Stewart $ Holmes Drug Co., Ta- 
coma, Wash. 

Take a camera with you on your trip. 
It will add greatly to your pleasure, 
and the pictures secured will help you 
to enjoy your trip over and over again. — 
The J. Sussman Co., Baltimore, Md. , 

Come in and talk camera. — We know 
that nearly everybody has a general 
desire to own a camera. We know that 
many wrong ideas exist as to the cost 
or difficulity of photography. We sug- 
gest that even though you have no 
immediate intention of buying, you come 
in and let us tell you all about cameras. 
If you can't come, write for cata- 
logue. — Buker $ Colson, Fresno, Cal. 

A clear up of cameras — Some are 
shop-worn — slightly rubbed and scratch- 
ed; others are not the latest model. But 
they'll take good pictures — nothing 
wrong there. — Wanamaker's, Philadel- 
phia. 



Vacation days. — When you are mak- 
ing arrangements for a summer's out- 
ing do not forget a kodak or camera. 
When you arrive home you can show 
what a good time you had. — Fred E, 
Munsey $ Co., Los Angeles, Cal. 

Take vacation photos. Does a camera 
figure in your Vacation plan? Vaca- 
tions are decidedly more enjoyable when 
one has a camera along. You're not 
obliged to put much money into an 
outfit unless you desire something elab- 
orate. We can supply you with a prac- 
tical little film camera for $1130, 
have others all prices up to $30. Come 
into one of our stores and let us show 
you what we have. — The Gordon-Mitchell 
Drug Co., Winnipeg, Can. 

A new reflecting camera, the Premo- 
graph, $9. See your picture full size 
and right side up the instant before 
you press the button. How much will 
that add to the pleasure of photog- 
graphy — and to the excellence of the 
pictures you get. These reflecting 
cameras have always been considered 
the best snap shot cameras made — and 
cost the most. Now here is one that 
will take pictures 3 1-4 x 4 1-4, that is 
perfect working and that costs but $9. — 
F. Loeser $ Co., Brooklyn, N. Y. 

Remember with a camera and you 
won't forget. Perhaps you would like 
to bring back your vacation with pic- 
tures — if you knew how. It is the easiest 
thing in the world now — not only to 
take snap-shots and simple time ex- 
posures, but to develop and print the 
pictures when you reach home. Some- 
body in the camera store is ready with 
suggestions or advice at any time and 
there is wide choice in practical vaca- 
tion cameras. If all you care to do 
is to get the picture, we will finish it 
up in satisfactory manner and for very 
little price. — F. Loeser $ Co., Brooklyn. 

You're planning a trip for the sum- 
mer? Do you own a kodak and a field 
glass? The pleasure of a vacation is 
just doubled by the addition of these 
two articles which have become a part 
of everyone's traveling outfit. Give us 
a call — we have them at prices to suit 
every purse. — E. E. Bausch $ Son, 
Rochester, N. Y. 



CAMERAS 



40 



ADVERTISERS CYCLOPEDIA 



OUTDOOR CLOTHING 

MEN'S AND WOMEN'S 



" That bathing suit is quite a creation, isn't it? " 
" Well it's nearly a creation — made out of almost noth- 
ing." — Puck. 

± ± 4 



Deacon Coopah — " But I wondah dem gals wear such 
bathing suits! Dere's been some pow'ful preaching 
against it! " 

His Wife — " Ya'as; but I reckon dem gals are goneter 
take dere style from de fashion magazines, and not from 
the pulpit! " — Puck. 



Baseball uniforms made to order. We 
make a specialty of uniforms and can 
furnish them quickly and at bottom 
prices. We have assorted sizes ready 
made for men and boys at $1.50 per 
suit. Shirts, pants and cap. A complete 
line of Fielder's gloves, Fielder's mitts, 
baseman's mitts, catcher's mitts, Louis- 
ville sluggers and Zimmerman's bats. — 
Walter R. Miller Q Company, Bingham- 
ton, N. Y. 

Not only from a strictly hygienic 
point of view but as a comfort, no 
sensible woman can afford to ignore 
the advantages of the town and country 
ladies' shirt. The shirt of freedom and 
the only correct garment for tennis, 
golf, and for all athletics or outing. — 
Guiterman Bros., St. Paul, Minn. 

Camping hats. Nifty, mercerized 
sateen and linen folding hats, in plain 
colors and neat polka dots; linen colored 
tops with plain green and blue facings. 
Another style with circular drooping 
flounce and also the straight sailor; can 
be folded and carried conveniently in the 
pocket. A perfect sun shade and very 
popular; on sale thirteen hours Sat- 
urday. — Whitehouse Dry Goods Co., 
Spokane, Wash. 

Are you going fishing? Get your out- 
fit here now, so you won't be distracted 
with too many things to do at the last 
minute. We will clothe you complete, 
CLOTHING (MEN AND WOM 



from head to foot. Waterproof hats, 
coats, vests and waders — best that are 
made. Finest wool sweaters. Prices that 
leave you ahead of the game. We 
make a specialty of repairing rods and 
reels, and carry Pueblo's largest stock 
of general fishing tackle. — Pueble Nov- 
elty Works, Pueblo, Colo. 

Cretonne trimmed bathing suits and 
new Princess models. A new era in 
bathing suits — an era of prettiness 
hitherto unthought of comes with this 
year's dainty models. Grace of line 
and trimness of fit distinguish the new 
princess styles. Fancy soutache 
braiding is shown and the band trim- 
mings of French cretonne in the 1908 
fashion make dainty touches of color 
on dark suits. And Loeser suits are 
meant for wear as well as prettiness. 
Materials are the sort that will stand 
wind and sun and wettings, and the 
good lines are tailored into the material 
by a maker of bathing suits who puts 
the stamp of high character on even 
the least priced garment he makes. 
Prices start at $2.98 and range up to 
$33.98 for the most elaborate silk 
styles. Lower priced suits of mohair 
and brilliantine in black, blue and 
brown are shown in new Dutch neck 
effects and in princess and negligee 
princess or buttoned all the way down 
models, up to $12.98.— F. Loeser $ Co., 
Brooklyn, N. Y. 
EN) FOR OUTDOOR SPORTS 



OF SELLING PHRASES 



41 



FISHING TACKLE 



Black bass are biting, and a good 
catch is sure if you buy your bass 
tackle at our store. The quality of 
our tackle is dependable. No trouble 
in landing the big ones — when your 
outfit comes from here. Our prices 
are the lowest that reliable tackle can 
be sold for. — Callahan % Douglas, Bing- 
hamton, N. Y. 

The sporting goods we are showing 
to-day ought to make every one feel 
like indulging in out of door sports. 
Tennis and baseball outfits, fishing 
tackle, kodaks, cameras, and supplies of 
all kinds are offered you for vacation 
days at prices which are lower than ever. 
The time to enjoy them is now, the 
place to buy them is here. — Waldron's, 
Binghamton, N. Y. 

Rainbow trout supplies, that is, sup- 
plies with which to land that tricky 
and elusive specimen of the finny tribe 
successfully, such as reel, flies and tackle 
and, in fact, every thing the fisherman 
desires is found here. We can make 
the cost of your outfit seem so small 
and yet can equip you with the best. — 
Phillips-Cooke Hardware Co., Pueblo. 

Why not get after the fish before the 
other fellows catch them? Fishing 
tackle is of two kinds — good and good 
for nothing. If you like to go fishing, 
better get your tackle here. We know 
exactly what is needed for the fish you 
are after. And when you hook a Ash 
with our tackle you will not lose him. 
The hook will not break, the line or 
leader snap or the reel stick. All our 
sporting goods are the reliable kind. 
Come in and look them over. We have 
several novelties that you ought to see. — 
The Salem G. Le Valley Co., Bufalo, 

n. r. 

The fishing season is at its height — - 
and here are all the things that delight 
the heart of the angler. And tennis, 
too, has received an impetus which ranks 
it as one of the foremost sports of 1904. 
This is the headquarters for all sorts 
of sporting and athletic needs. Prices 
are the lowest anywhere. — Abraham $ 
Straus, Brooklyn. 

Getting ready for fishing. — Practically 
the last barricade has been removed — 

FISHING 



it's open season for almost any member 
of the finny tribes. The true fisherman 
is busy getting ready for the vacation 
campaign. At what point can our fish- 
ing tackle store serve you? — Sibley, 
Lindsay $• Curr Co., Rochester, N. Y. 

A strong pull on public favor our 
superb line of fishing tackle has. No 
man would think of starting out for 
a day's sport without first equipping 
himself with one of our fine bamboo 
or steel rods and expert reels, if he 
would hook the finny beauty in brook, 
lake or pond, and bring success to his 
fly or hook. Our line of fishing tackle, 
guns, rifles and ammunition is the best 
made. — Redving $• Ellestad, Grand 
Forks, N. D. 

Fishing tackle. Everything that's 
good. They have been catching the big 
ones lately — 2 to 5 pounds. You will 
need a shotgun soon. Let us show you 
our line. — Rapp fy Lloyd, Spokane. 

We haven't talked fishing gear, be- 
cause it's been too cold. We do so now. 
Fishing gear is cheaper each year. — A. 
W. Reddin, Charlottetown, P. E. I. 

Things for everybody who wants to 
get out of doors and have a good time. 
Salt-water fishing practically begins on 
or about June — the first chance people 
have to go out of town for an outing. 
If you are after bluefish, sheepshead, 
flounder or any other kind, we've got 
the fishing tackle to help you. — Wana- 
maker's, Philadelphia. 

The better and more complete the 
angler's outfit, the greater enjoyment is 
sure to be. If you, Mr. Fisherman, only 
knew (as we know full well) the real, 
dollar saving values in our fishing tackle 
department, you would all be here when 
the doors open this morning. — The lbth 
St. Store, New York. 

The best bargain in a trout rod you 
will ever see. It is 9 1-2 ft. long and 
in 18-inch lengths. Fits easily in suit 
case or trunk. The supply is limited, 
so come soon. — Clapp $ Treat, Hart- 
ford, Conn. 

Be a successful angler. Our line of 
■fishing tackle is entirely of English man- 
ufacture, purchased by us direct, and 
is the best assortment ever shown here. 
TACKLE 



42 



ADVERTISERS CYCLOPEDIA 



It includes rods, lines, leaders, flies, gut, 
hooks, in all desirable sizes. Our tackle 
makes a good catch certain — if there 
are fish to catch. It always pays to 
keep tackle complete — saves lots of 
bother when you want to go off in a 
hurry. Our prices are the lowest you 
can get good tackle for anywhere. — 
J. G. Jamieson, Charlottetown, Can. 

" Throw physic to the dogs." I'll have 
none of it — but rather I'll away to the 
inviting brook and business cares a-ban- 
ish — and there, at peace with the world, 
I'll fish and fish till close of day, and 
then, returning, boast not of catch — 
though creel be fairly filled — but rather 
attend the feast that good health and 
appetite prepares — then, resting, fish 
the day o'er and vow to go again as 
soon as possible. Now this is fishing— 
and sad is the man who doesn't crave 
a day or two's sport following a sing- 
ing brook! We can tell you what to 
fish with — and we can equip you for 
any kind of a fishing trip. We are 
manufacturing retailers of rods and 
tackle. When you see our displays 
you'll agree that there's little more to 
see — go where you will. Rods from 75c. 
to $75, and everything else in propor- 
tion. You'll like this store — for it's more 
than a store, you'll like our sportsman's 
room — it has an uncommercial air, it's 
stocked with good literature — on fishing 
and sports afield. — The Sportsman's 
Shop, Hartford, Conn. 

Fish early. Look over your tackle 
and be prepared. April first will soon 
be here and our new stock of hooks, flies, 
rods, reels, canvas creels and baskets 
are here now. They are beauties. We 
have everything in the world that could 
be desired for trout fishing. — Clapp <§• 
Treat, Hartford, Conn. 

"Something doing?" Yes, but 'twill 
be a story of "the fish I didn't catch," 
if your tackle isn't right. Our 1908 
light tackle outfits are up-to-date, of 
standard quality and made especially 
to conform to rules of Southern Cali- 
fornia clubs. A fine line of reels, 
prices ranging from 50c. to $60. Our 
special pompano rod, 17 ft., 4 joint, 
is very convenient to carry on cars. 
Surf and wharf fishermen should see 
our split bamboo surf rods, large agate 
guide and tip, cord wound grip, extra 
heavy welt ferrules, and German silver 
trumpet guides, at $10. — Tufts-Lyon 
Arms Company, Los Angeles, Cal. 

Don't forget bass season opens June 
1st. Prepare for your fishing trip by 
the purchase of necessary fishing 

FISHING 



tackle. We have a complete stock of 
poles, lines, hooks, artificial flies and 
other bait, in fact everything for the 
up-to-date angler. Our values are 
strong. Make it a point to outfit here. 
Special on reels. Your wants in reels 
can be supplied here at a saving in 
price. We have the small brass reel, 
also the more elaborate multiplying 
reels with alarm and drag features. 
Better get our prices before buying 
elsewhere. There is a saving to be had 
here. — Chambelle Cycle Cc, Fresno. 

Your luck depends just as much on 
the quality of your tackle as it does 
on your skill. Stop at our store and 
replenish your tackle box and you 
won't be caught telling your friends 
about "that big one that got away." 
New rods, reels, artificial baits, hooks, 
etc., at the most attractive . prices. — 
Dollarhide <$; Harris, Denison, Tex. 

Fishing tackle. — This department 
makes a man think of deep, cool pools, 
with the slippery trout flashing, tempt- 
ing you to fish. We have baited all the 
goods with very low prices for to-mor- 
row. — Siegel-Cooper Co., New York. 

" I can snake 'em out "most every 
time if I have the right kind of tackle," 
said a fisherman friend to us the other 
day. No use talking, tackle is import- 
ant; and, just the same as with every- 
thing else, there's a right kind to buy, 
and a right place to buy it. We be- 
lieve our kind of tackle is surely the 
right kind; and if our prices and ways 
of selling don't prove that this is the 
right place to buy, your money is 
yours again in a minute. — The Dan- 
bury Hardware Co., D anbury, Ct. 

How about your tackle, fishing tackle, 
we mean, is it all ready, so you won't 
be bothered to stop and buy some little 
thing at the last minute? Overhaul it 
now; make a list of the things you need 
and get them here. When you make 
out your list, put down the prices you 
think you ought to pay, and see how 
they compare with the prices you'll be 
asked to pay at this store. — The Dan- 
bury Hardware Co., Danbury, Ct. 

Don't tackle fishing without the right 
sort of fishing tackle. Don't go fishing 
without going to the right place to buy 
your fishing fixings. — Central Hard- 
ware Co., Frederick, Md. 

Goin' fishin? Tempting price-bait on 
our Fishing Tackle. Five-piece split 
Bamboo Trout Rod, $1.38. And every- 
thing else catchy. — Linsley <$; Light- 
born, New Haven, Ct. 
TACKLE 



OF SELLING PHRASES 



43 



HAMMOCKS 



The hammocks for 1909 are ready. 
Better than ever. More fine bargains. 
In a course of years of study of the 
hammock business this store has come 
to be generally regarded as hammock 
headquarters. People have learned to 
expect most variety of patterns and 
prices and the best values anywhere. 
The new stock of hammocks is ready 
now and we never before had such 
variety of fine values. All the hammocks 
in this immense stock were specially 
made for us of the best materials. They 
are of generous size and exceedingly 
pretty. Even in a city backyard a ham- 
mock is a very comfortable place to 
lounge when the sun has gone by, and 
it may hardly be called a luxury when 
the best of $1.00 hammocks are 49c. — 
Abraham $■ Straus, Brooklyn, N. Y. 

Once you own a hammock you 
consider it a necessity. You can find 
so much comfort in it; so many uses 
for it. Hang it under a tree; on a 
veranda; use it at the park; hang it in 
a room, or anywhere else where there's 
shade, and then learn how much of 
summer comfort. — Stoll's, Kenton, O. 

Hammock weather is with us again — 
and our basement is the home of a 
very choice line made in various ways 
of the strongest materials — they are all 
durable, comfortable and handsome — 
you can't afford to be without one. — 
Freimuth's, Duluth, Minn. 

Comfort in a hammock is at every- 
body's beck and call. When a hammock 
can be bought for 90c. a household is 
losing a mighty big lot of fun if there's 
no hammock around. Swing it in the 
bedroom, in basement, on porch or under 
a tree — it fits anywhere and never fails 
to suit one's inclination to loll upon a 
warm day. Airy comfort, with little 
pay to get it. — Stoll's, New Haven, Conn. 

Happy hammock happenings. — Z. L. 
White <$• Co., Columbus, O. 

It's not too late to get one yet. 
There'll be lots of hot days and moon- 
light nights to enjoy a lawn swing or 
a hammock. — Gray <$• Dudley Hardware 
Co., Nashville, Tenn. 

There is no surer way of making 
yourself comfortable than providing 

HAM 



yourself with one of our splendid Pal- 
mer hammocks. They combine beauty, 
luxury and ease. Then, too, they are 
the nicest that can be made for the 
money. With one of these you need 
not fear that your neighbor will have 
a handsomer hammock than yours. 
There are no handsomer made. — John 
W. Graham <$ Co., Spokane, Wash. 

Best to have your hammock conven- 
iently at hand so that no chance for 
its enjoyment is lost. 

Restful inaction in a hammock seems 
about the summit of happiness when 
it's swung on the shady side of the 
piazza or under a spreading tree. — J. 
N. Adam $ Co., Bufalo, N. Y. 

If you want solid comfort get one 
of our hammocks, and when tired drop 
into it. — Ingram $ Davey, St. Thomas. 

Most likely you need a hammock. 
There's no doubt but a good, big, roomy 
hammock is just now a possession worth 
many times more than it costs. To 
help you cool off after active exercise — 
to give you comfort and rest — to min- 
imize your worries and cares — we pre- 
scribe a hammock. Some thirty fine 
new varieties here in the very best makes, 
including inviting ones at these prices. — 
Burke, FitzSimons, Hone <$; Co., Roches- 
ter, N. Y. 

Droning bee, babbling brook, sweet 
Mame, and a hammock in a shady nook 
is what you need to make Sunday a 
day of rest and bliss. We have ham- 
mocks in all grades and at all prices 
and sell under a guarantee that the 
goods are as we represent or money 
refunded. — Cohn Bros., Spokane. 

Good news of hammocks. — Vacation 
days may often be spent most delight- 
fully drawing in a hammock somewhere 
in the shade. And for the people who 
appreciate keenly such summer luxury, 
to-day brings news of five hundred sum- 
mer hammocks — all bargains. — Abraham 
$ Straus, Brooklyn, N. Y. 

Hammock comfort. — Hammock, book 
and shady nook picture an ideal way of 
whiling away hot summer days. If you 
are economy-wise, you'll procure a ham- 
mock in the Basement. — Sibley, Lindsay 
$ Curr Co., Rochester, N. Y. 
MOCKS 



ADVERTISERS CYCLOPEDIA 



Are hammocks in greater demand or 
have more people come to the conclu- 
sion that hammocks can best be bought 
at The Store of Satisfaction? A few 
over three hundred hammocks represent 
the sales of last year. So far this sea- 
son we've disposed of between seven 
and eight hundred and there's a month 
and a half of brisk selling yet to con- 
template. Very good bargains yet 
await your selection. — W. H. Scroggie, 
Montreal, Can. 

Most likely you need a hammock. 
There's no doubt that a good, big, roomy 
hammock is just now a possession worth 
many times more than it costs. To 
help you cool off after active exercise — 
to give you comfort and rest — to min- 
imize your worries and cares — we pre- 
scribe a hammock. Some thirty fine 
new varieties here in the very best makes, 
including inviting ones at these prices. — 
Burke, FitzSimons, Hone $ Co., Roches- 
ter, N. Y. 

Hammock time on the porch, under 
the trees, in the arbor, in the shady part 
of the yard back of the house — any 
place will do to string up these ham- 
mocks, and loll off in contentment and 
peace. The hammocks are well made, 
strong, fast colorings, and in enough 
styles to keep one busy quite a while 
making selections. They are all wool, 
cotton and cotton and wool, some with 
valance, others without, and with and 
without pillows. — /. O. Myers Co., 
Albany, N. Y. 

For summer comfort you need a ham- 
mock, and you want a good substantial 
one that will give you a long time of 
service. That's the kind ours are. Made 
of the best hammock materials, closely 
woven and with extra heavy stringing 
cords to make them better and stronger 
than most kinds. The designs are new 
and in many handsome color combina- 
tions. Our hammocks are the best and 
our prices will speak for themselves. 
Come here before buying a hammock. — 
Dorsey-Robinson Co., Fresno, Cal. 

A finely woven hammock at 79c. 
Some of the most pleasant days' ham- 
mock enjoyments are ahead of you, 
some in late August and in early au- 
tumn. These hammocks at 79c. are big, 
roomy, comfortable ones; have good, 
strong spreader and nicely made head- 
rest or pillow. Sightly kinds, too, have 
deep full valance. — S. P. Dunham fy 
Co., Trenton. N. J. 

Swing a hammock and enjoy your- 
self. Now when you can buy a Palmer 
hammock at 85c. — and you know Palmer 
makes nothing but the best kinds — you 

HAM 



know that you have about reached the 
limit of good hammock values. This with 
pillow, spreader and valance, and $1.50 
wouldn't be a penny too much for 
them, to-day, 85c. — S. P. Dunham 
$ Co., Trenton, N. J. 

Solid comfort — a hammock. $3 ham- 
mocks at $2.55 each. Full large sizes; 
fitted with foot and head spread; com- 
fortable headrest; deep, heavily fringed 
valance. New patterns in reds, tans, 
greens, browns and blues. These splen- 
did hammocks are of strong rep and 
are very attractive in appearance as 
well as most comfortable in reality. — 
Thos. C. Watkins, Hamilton, Ont. 

Hammock time. These summer days 
and moonlight nights suggest quiet 
nooks and hammocks. Get a hammock 
for solid comfort. We have the right 
kind. A new lot of Palmer brand — 
the largest and most comfortable ham- 
mock made. It will hold two. A wide 
variety of patterns and colors to satisfy 
the most exacting taste. Fully guar- 
anteed. Remember, these are new 
goods, new patterns, new designs. — 
Chambille Cycle Company, Fresno, Cal. 

Children enjoy the pleasure which 
comes from playing in a strong, roomy 
hammock. There's no danger whatever 
if the hammock is well made and sold 
at a price which warrants perfect satis- 
faction. We have never offered a more 
tempting line of these favorite swings 
than you will find in our housefurnish- 
ing goods department this season. Made 
of materials which you will recognize as 
capable of withstanding hard wear and 
priced reasonable. — Mandel's, Chicago. 

Strong, durable hammocks. Those 
warm breaths of approaching summer 
suggest a new hammock. Of course, we 
needn't remind you that the earlier you 
get it the more warm days you can use 
it this season. . All these have pillow 
and spreader. Best cotton weaves that 
endure, and all in bright colorings. — 
Eaton's, Toronto, Can. 

Palmer's American hammocks. New 
styles and new prices. In our opinion 
a comfortable hammock supplies more 
enjoyment for the amount expended 
than any other form of summer enter- 
tainment. Not necessary to go farther 
than the confines of your own veranda 
or lawn to experience the cool comfort 
of a hammock in the hottest weather. 
Of the many kinds of hammocks, " Pal- 
mer's" easily takes the lead, and our 
prices show a distinct saving over what 
you have to pay elsewhere. — Robinson 
$ Co., Winnipeg, Can. 
MOCKS 



OF SELLING PHRASES 



45 



HARNESS, BLANKETS, ETC. 



"Jingle, jingle, Bells; jingle all the 
way; O, what fun to ride and sing in 
a one-horse open shay." We have the 
finest line of sleigh bells in all New 
England. They are awfully jolly, and 
there is nothing more delightful than 
speeding over the snow to their rhyth- 
mic music. If you go without the bells 
they are likely to fine you, which isn't 
agreeable any way you look at it. — 
Clapp $ Treat, Hartford, Conn. 

B-r-r-r! One who uses horses must 
have the right things or, better, he must 
have the things right. The Wanamaker 
complement of robes, heaters, plumes, 
chimes and all things needed on the 
white highway is about full. The lap 
robes, in prices ranging from $4.25 to 
$75, are splendid to look at and thor- 
ough wearing. The finest badger wolf 
furs — warm as a house and very good 
looking, $75. The Siberian dog robes, 
in rather more noticeable colors, cost 
from $30 to $45. The Galloway cow 
robe is something short of a radiator — 
so warm — §26. The goat skins come at 
$12.50. There is an especially large 
display of plush robes at prices ranging 
from $4.25 to §50.— Wanamaker, Phila- 
lia, Pa. 



This $35 harness is a style that is 
most popular with drivers for runabout 
or light buggy use. 

Always a good looking harness, all 
hand stitched, easy to take care of and 
satisfactory for all light driving. — 
Wanamaker, Philadelphia, Pa. 

Carelessness causes many accidents. 
It is criminal carelessness to drive an 
old harness until it causes an accident. 
Throw away that old harness you are 
driving, and let us sell you a set of fine 
double or single driving harness. It 
may save you an accident. — Black Bros. 
§ Co., Crowley, La. 

Harness that is right in style, quality 
and prices can be had here. You can 
secure good values and goods that will 
give the purchaser mutual satisfaction. 
All the little odds and ends required by 
the horse owners can be had here in good 



variety. — Weber Harness and Shoe Find- 
ing Co., Walla Walla, Wash. 

People who are particular about the 
kind of a horse they drive should also 
be particular and get one of our hand- 
made harnesses. We will make one to 
suit the horse and you, too, for little 
more than a ready-made one will cost. — 
W. H. Wise, Colorado Springs, Col. 

Blanket warmth for the horses. — 
We plan to provide blanket warmth for 
the equine as well as the human family. 
For a few days we are making it profit- 
able for you to provide for the horse's 
comfort. On every number we mention 
there is a liberal saving. — Sibley, Lind- 
say $• Curr Co., Rochester, N. Y. 

A story in four chapters. Chapter 
I. — We will sell you a bona fide, well 
made, imported English saddle, at prices 
that will astonish anyone who knows the 
value of saddles of English pigskin and 
English make. Chapter II. — We want 
you to call and look over a line of light 
buggy harness that we have just made 
up. They excel anything in the way of 
harness ever shown in this city. They 
are hand made, up-to-date, of the very 
best oak-tanned leather and the price 
is right. Chapter III. — We have been 
selling during the past week a suit case 
at $3.75. It is a dandy and worth a 
great deal more, for it is made of good 
leather and not imitation. All goods 
sold by us are honest in quality. Chap- 
ter IV. — The story of the trunks as told 
in this chapter should interest everyone. 
As it is of our own make you can get 
nothing better. The finest line of Mexi- 
can art leather goods in the city. — W, 
H. Wise, Colorado Springs, Col. 

A horseman's life depends in a meas- 
ure upon the sterling goodness of the 
harness he buys. Our harness is made 
in our own factory, the work being 
turned out under the watchful eyes of a 
celebrated horseman — Mr. Comerford. It 
is thoroughly dependable harness, com- 
bining every good feature that should 
enter into harness making. — Macy's, New 
York. 



HARNESS, BLANKETS, ETC. 



46 



ADVERTISERS CYCLOPEDIA 



PHOTOGRAPHIC SUPPLIES 



If you have a rollicking good time with 
a jolly good crowd you will want to make 
photographs as souvenirs. We will do de- 
veloping and printing for you, if you wish 
— do best work in quickest time and 
for smallest prices. — Fred Loeser $ Co., 
New York. 

Photos on cloth. If you would like 
to print your photographs on a summer 
pillow or on postal cards or just on any 
old piece of brown paper, a man will be 
in the camera store Friday, Saturday 
and Monday to show how easy it is. 
The preparations used are: Seurol, for 
blue prints, 25c. a package; azpiol, for 
brown prints, 75c. a package. Bring a 
negative and have a print made. — Abra- 
ham $ Straus, Brooklyn, N. Y. 

We Supply Camera Needs. — Old Sol 
has been very stingy with the opportuni- 
ties he has given you to practice photo- 
craft so far this summer. Let us hope 
for more pleasant days in future, and 
meanwhile " make hay while the sun 
shines." Devotees of the camera will 
find every want supplied here. Every 
essential for those who have mastered 
the mysteries of the dark-room is pro- 
vided. Or if you like, we will finish 
your pictures for you. Those who 
would join the ranks of amateur pho- 
tographers will find cameras here of 
every sort and price. — Sibley, Lindsay 
$ Curr Co., Rochester, N. Y. 

Amateur photography. Nothing so 
fascinating, always interesting; cer- 
tainly an innocent amusement. Kodaks 
at all prices, from little Brownies at $2 
and $3 to any price you care to go. A 



kodak takes your mind off the heat, and 
makes your summer a continuous holi- 
day. Even a cheap camera will give 
you lots of pleasure — and they're edu- 
cative, too. Makes long winter even- 
ings pleasant to both the family and 
the guest. Have you seen the new 
Premograph. Takes 3 1-4x4 1-4 in. 
pictures. Films by mail anywhere with 
2c. stamp. — Lee $ Sargent, Montreal. 

The kodak; it fits all hobbies. What- 
ever one's hobby may be — automobiling, 
driving, golfing, yachting, or traveling- 
he can get more out of it by having 
pictures of all that pertains to it. And 
then there are the home pictures, the 
children, the thousand-and-one little in- 
terests of daily life. There are pictures 
everywhere, pictures worth the keeping, 
pictures that will be prized more highly 
every year. And in making them the 
kodaker is bound by no hard-and-fast 
rule. You may make the exposures and 
leave the developing and printing to us, 
or you may do all the work after pur- 
chasing the little anti-dark room needs 
at our photo supply store. — /. W. Gra- 
ham $ Co., Spokane, Wash. 

" Vanity of vanities," saith the 
preacher, " all is vanity." True it was 
in Solomon's time, but that was long 
before the time of photograph making. 
Had he seen any photograph developed 
and finished here he would have been 
struck by its beauty. You can get a 
dozen for a mere trifle. Your friends 
want them. Have them taken without 
delay. We're ready whenever you call. 
— The Aker's Studio, Hartford, Conn. 



PHOTOGRAPHIC SUPPLIES 



OF SELLING PHRASES 



47 



RIFLES, REVOLVERS, ETC. 



If you are at all interested in 
knowing the kinds of double or single 
barrel shotguns that are safe and relia- 
ble, you should call at our store, and 
examine our stock, and learn the in- 
ducements we offer to secure your trade. 
— Callahan $• Douglas, Binghamton. 

Some facts about guns should prove 
interesting at this time. The season 
for gunning is here. The sportsman 
is overhauling his outfit, if he has one, 
or figuring on purchasing, if he has not. 
We carry a very fine line of sporting 
guns of every style — shotguns and re- 
peating rifles of the latest design and 
most perfect construction. They are 
the production of high class makers. 
Browning automatic repeater (hunting 
gun) five shot can be fired without re- 
loading. — /. P. Bertrand, Quebec. 

Great Guns! Hunting Season! — The 
season for chicken and duck hunting 
will soon be here, and you will always 
find us here with one of the largest lines 
of first class guns and sporting goods in 
Stevens County. — E. J. Jones Lumber 
Company, Morris, Minn. 

You want to know what you are get- 
ting when you buy a gun. A poor one 
is of no use to anyone. A good one is 
a source of great pleasure. We don't 
intend to sell poor guns at all. We 
carry the very best make and a very 
large stock of them. It is a part of 
our business that we take especial in- 
terest in and we buy with great care. 
We guarantee every gun we sell. If 
you should get one that is not satis- 
factory, all you have to do is to bring 
it back. Take a look at our gun de- 
partment when you are in Sherman. — 
Hardwicke $ Etter, Sherman, Tex. 

The good shooter's aim — a Hudson's 
Bay gun. The good shooter always 
takes to the Hudson's Bay gun, and if 
you ask him why — he has many good 
reasons. None but the gun specialist 
can fully appreciate and enjoy the su- 
perior points of the gun that "hits the 
mark" in every way. We invite you to 
consult our specialist in the gun section. 
He will be pleased to meet you — and 
demonstrate the beautiful points of our 
different lines. — Hudson's Bay Co., Win- 
nipeg, Can. 

RIFLES, REVO 



" You may fire when you're ready " is 
what Dewey said to his chief gunner 
when he entered Cavite Bay. What if 
his ammunition had been of a poor 
quality and his gunnery not up to the 
standard? He probably wouldn't have 
given that important order with such 
coolness. But Dewey knew that his 
powder had been kept dry, that it was 
fresh and effective, and that every gun 
was properly charged; that every man 
at the guns was brave and steady and a 
" dead shot." Just so when you go 
hunting. If you have confidence in the 
gun you're shooting and confidence that 
the ammunition you shoot is loaded 
right and of the very best quality, 
you've got half the battle won. We 
want to talk to you about reliable guns 
and dependable ammunition. — McClung, 
Buffat $• Buckivell, Knoxville, Tenn. 

Guns, Revolvers and Hunting Cloth- 
ing. Revolvers are good things to have 
in the house. Guns are in use at this 
season with hundreds of sportsmen who 
find Long Island waters provide some 
of the best sport in the East. Proper 
hunting clothing makes shooting more 
than ever a pleasure. Supplies of these 
things that are reliable and at the same 
time modestly priced may be had here 
in the Loeser basement. — F. Loeser <$• 
Co., Brooklyn, N. Y. 

Guns. Our guns are the very best 
make and we sell them at prices lower 
than ever before. We have guns from 
$5.00 to $80.00. Call and compare them 
with the other guns that are on the mar- 
ket. Guns sold on easy payments. 
Gymnasium clothing. We carry a large 
line of gymnasium clothing of all kinds. 
Call and we will show you our line. — 
The E. H. Towle Co., Waterbury, Conn. 

The gunning season is here and the 
hunter is making good use of it. You 
can't help bringing home plenty of 
game if you have our kind of guns and 
loaded shells. — Robinson $ Spellman. 

We're busy selling hunting supplies be- 
cause our stocks are complete in all lines 
and we sell high-quality goods. Prices 
also are a winning feature every time. 
If you're going out for one day or a 
month let us fit you out in proper equip- 
ment to ensure a successful trip. Note 
our prices. — Ashdown's, Winnipeg, Can. 
LVERS, ETC. 



48 



ADVERTISERS CYCLOPEDIA 



SKATES 



At the >new skating rink (Noyes Is- 
land), hundreds of ladies and gentlemen 
are enjoying themselves daily. At this, 
the finest of all outdoor winter sports, 
nearly all the best skaters are buying 
the " U. S." club, hockey or racing 
skates at our store. Our line of skates 
for ladies is especially attractive — prices 
75c. and up, and the men's line of hockey 
skates is the most complete to be found 
in the city — prices $1.00 and up. — Calla- 
han $• Douglas, Binghamton, N. Y. 

Good Skating Now. — We have just re- 
ceived a new stock of skates. Lovers 
of this sport will find our prices right. 
We'll be glad to show you goods and 
name prices at any time. — Woodruff's, 
Knoxville, Tenn. 

The cold weather has come early, and 
the chances are that we'll have lots of 
skating before Christmas. Every boy 
and girl who wants skates will want 
them quick, as soon as our red ball is 
hung out. — The John E. Bassett Com- 
pany, New Haven, Conn. 

Sleds. — Strong, serviceable sleds are 
wanted by the boys — and girls, too. 
We can furnish them in all sizes. No 
weak sleds with soles tacked on. All 
our sleds are extra braced and have 
heavy steel soles. Beauty is not sac- 
rificed in making these sleds and coast- 
ers durable. — Allott-Kryder Hardware 
Company, Alliance, O. 

Ice Skates. Your boys and girls will 
enjoy a pair of our fine ice skates this 
bracing weather. We have an unusually 
attractive line of these goods, suited in 
style and price to any one's wishes — 
from 60c. for plain to the best made at 
$3.25. Skate sharpeners 25c. each. 
Skate straps 5c. and 10c. each. — W. B. 
Miller $ Son, Springfield, III. 

Ice skates. This cold weather gives 
one a chance to enjoy this sport of all 
sports. We've such a large assortment 
and the prices are so varied that a visit 
to our store is the best way to prove to 
you that our stock is unquestionably the 
largest in the city. Our prices right, 
too. — F. S. Katzenbach $ Co., Trenton. 

Ice skating is best because it com- 
bines fresh air with healthful exercise 
and fortifies the body against prevail- 
ing epidemics. Klipper Klub skates are 
made from finest tempered steel, keep 
their sharpness, and come in all sizes, 
for men, women, boys and girls. 60c. 
a pair up. — Gunster Bros., Scranton, Pa. 



Ladies' Beaver skates. One of the 
best makes and exceedingly popular — 
sold a lot of them this season; highly 
polished heavy nickel plate on good 
quality steel, well finished, light and 
strong.— The T. Eaton Co., Winnipeg. 

Ice skating creates keen enjoyment if 
only the skater has a first class pair of 
skates, well sharpened. We have solved 
the skate problem. By combining high 
quality and attractively low prices, our 
Klipper Klub skates are making a name 
for themselves and more business for us. 
60c. pair up. — Gunster Bros., Scranton. 

Five dollar Starr tube skates for 
$3.60. This is one of the neatest and 
lightest tube skates on the market, and 
sells regularly for $5.00 — $3.60 is less 
than the wholesale price but we are over- 
stocked. All sizes. Also broken lines 
of Mic-Macs, Dominion Beauty, etc., at 
actual costs. Indian hand made and 
Ash-down special hockey sticks, regu- 
lar 40c. each. Our price, 10c, or 3 for 
25c. — Empire Cycle Co., Winnipeg, Can. 

Skates at a low price. Don't fail to 
examine our line of skates if in need of 
a pair. All are high grade and at a 
price that is extremely low. — Lafferty's, 
Springfield, Ohio. 

Winter sports. Things look promis- 
ing for a carnival season of skating, 
snowshoeing, tobogganing, etc. Our 
sporting goods department on the third 
floor is fully equipped with every essen- 
tial for the enjoyment of every form of 
winter sport. — Scroggie's, Montreal. 

The clink of the steel will be heard 
on all nearby ponds and lakes for the 
next few days, if the weather holds. 
New skates needed? Get them here. 
Come in this afternoon if you have time, 
or to-morrow. All the best ice skates 
are here in the best assortment of styles. 
— Frederick Loeser <§• Co., Brooklyn. 

There are two ways of grinding 
skates, known as the hard finish and the 
oil finish. With the hard finish the 
skates stick a trifle at first. The oil 
finish leaves the skates smooth and it 
will glide over the ice easily without the 
breaking-in process. The next time you 
have your skates ground state whether 
hard or oil finish. — Lyons <| Company. 

We are in receipt of a new lot of 
these famous skates and are in a posi- 
tion to fill all orders. Any size desired 
may be had, as we carry a complete 
line.— A. M. Bell $ Co., Halifax, N. S. 



SKATES 



OF SELLING PHRASES 



49 



ART NEEDLE WORK 



Photographic pillow tops. Think of 
anything nicer to give than a Cushion 
or Pillow with your own or some other 
picture on? We can take any single or 
group picture, not smaller than 3x3 
inches and enlarge it to 8 x 10, then have 
it printed directly to the sensitized ma- 
terial in such a manner that all the 
brilliancy of the original is retained and 
the pillow can be washed, too. This 
process lends itself especially well to 
the reproduction of school and college 
views, football and baseball teams, musi- 
cal clubs, fraternity houses and crests, 
portraits, or any sort of buildings or 
scenes to which interest is attached. 

Good results can be obtained from 
kodak pictures, half tones, souvenir pos- 
tals or drawings. These pillow tops are 
actual photographic reproductions on 
fine prepared satine and possess all the 
beautiful tones and qualities seen only 
in the most expensive work, yet the price 
is less than it would to have a photo- 
graph enlarged to the same size. Come 
in and see examples of this novelty, 
which is especially desirable for holiday 
gifts. Pillow tops with reproduction of 
one picture, $1.50 each. Additional pic- 
tures on the same top extra. — Geo. M. 
Snook Co., Wheeling, W. Va. 

One can never cease to marvel at the 
delicacy of this Mexican drawn work, 
to wonder at its inexpensiveness. How 
is it possible that such deftly trained 
fingers demand so little for their labor. 
— Sibley, Lindsay $• Curr Co., Rochester. 

Art embroidery. A houseful of pretty 
little nothings so delightful to take 
about, to kill time with and make the 
room pretty with. — Wanamaker's, New 
York. 

A dainty doily and handkerchief nice 
enough for anybody; price is, actual 
cost, 48 cents. Only one of each sold 
at this price to same person. — Mexican 
Drawnicork Exchange, El Paso, Texas. 

French hand-made underwear. Heart 
and hand needlework. Not the stitchings 
of midnight weariness; but the easy art 
and beauty of idle hours' pastime or 
thriftiness. The maiden stitches while 
thinking of her lover, far away; or 
while waiting for her father to come 
from the field. No hurry, no time ser- 
vice — just the French characterictic of 
thrift. 

ART NEE 



The gathering of it is slow— it takes 
a year to bring a stock like this. 

A specially attractive lot came our 
way lately — the pickings that a gatherer 
saved for show. His stock sold, he 
gave us the samples at a liberal cut; 
and they're on sale in the Little French 
Store today; and prices are down this 
way, while they're here. — Wanamaker's, 
Philadelphia. 

House slippers. — The time for their 
appreciation is at hand. We have two 
kinds, the made and the unmade. The 
ready-to-wear kinds are made of good 
heavy yarns, closely crocheted, with 
warm flexible soles. — Schipper $ Block, 
Peoria, III. 

Belt novelties. The season's over-makes 
of a large belt manufacturer on the 
"other side" — but we have told that 
story before. Even at these splendid 
values quantity was so large as to pre- 
clude the possibility of all being sold 
in a single day. They include Mexican 
drawn work and the highest efforts of 
needle artist in their selection which is 
equally as good as it was on Tuesday. — 
The T. Eaton Co., Winnipeg, Can. 

The unique position attained by our 
January sales as the foremost merchan- 
dising events in this country has been 
gained solely on the ground of value giv- 
ing. Beginning in a modest way many 
years ago, these sales have each year be- 
come more widely known and more 
widely patronized. Each year has 
brought signal progress in our prepara- 
tions. Last year it seemed that the as- 
sortments and values had reached a de- 
gree of perfection beyond which it was 
not commercially possible to go at that 
time; but another year's experience and 
another year's careful planning have re- 
sulted in still further improvements. 
Newer and more original styles have 
been developed in embroidery and art 
needle craft. These sales afford the best 
opportunity of the year for making se- 
lections from the fullest stocks and in 
saving money on those selections in the 
lines represented in these great annual 
January sales. — Marshall Field $ Co., 
Chicago, III. 

Toilet articles at prices extraordinar- 
ily low. Figures like these speak for 
themselves and especially in our articles 
requiring high class needle work. — 
Ream, New York. 
DLEWORK 



50 



ADVERTISERS CYCLOPEDIA 



AUTOMOBILES 



Knox owners don't worry. They are 
the cheerfulest set of motorists in the 
world. They know their cars will carry 
them wherever they point them, and they 
feel absolutely certain when they go 
forth that they will return. The men 
who buy the Knox car are men who want 
a gentleman's car — a car that is at once 
reliable and dignified. They do not 
want a racing car. Not at all. They 
have as much contempt for the smart 
aleck on the road as the " Hartford 
Courant '' or any other sensible intelli- 
gence. They want a car that is easy to 
run and easy to ride. Therefore they 
want the Knox. We are a small dealer, 
in that we make no fantastic pretensions 
to supremacy in the automobile field or 
activity. Still we have some hundred 
Knox automobile owners in this city. 
And there will be more before there are 
less. — S. A. Miner, Hartford, Conn. 

After you've bought your car is a bad 
time to look into the facts. You'd bet- 
ter know before hand whether its speed 
is real speed or a mere interesting ideal; 
whether it will respond quickly and 
safely in your own hands and give you 
genuine comfort all the time at a nom- 
inal expense; or whether it needs a 
skilled chauffeur to guide it; a plumber 
to mend it and a fortune to keep it 
going and pay for tires. These are the 
practical problems solved by Franklin 
engineering. We would like to demon- 
strate to your own satisfaction that it 
gives the highest actual all-around abil- 
ity in proportion to cost yet obtained 
in motor cars. — American Automobile 
/Storage Co., New York. 

The Great Chicago Automobile Show 
opens next Saturday. If you are go- 
ing, keep in mind that we have the latest 
in the electric line right here. Before 
you purchase or commit yourself, be 
sure that your choice meets your ideal. 
The best way to be sure of the quality 
and capability of your car is to test it. 
All we ask is that you call and let us 
demonstrate. Remember, that we have 
a few surprising things to tell you 
about. — The Electric Vehicle $ Supply 
Co., Milwaukee, Wis. 

The perfect simplicity and scientific 
design of Reo cars save expensive com- 
plications and give even endurance and 
most "go " for the least fuel and tire 
tension. All this makes them economi- 
cal to run as well as to buy. 

AUTOMO 



The entire mechanism is self-con- 
tained; all valves and working parts are 
encased and run in oil, protected from 
dust and mud; all bearings are especially 
large and the mechanism is reinforced 
by steel drop forgings, the finest tool- 
steel and the best anti-friction metal. 
The radiator is vibration-proof; the 
transmission practically unbreakable, 
and the lubricating system perfect. — 
Reo Motor Car Co., Lansing, Mich. 

The Oldsmobile new improved stan- 
dard runabout costs practically nothing 
for repairs with intelligent handling. 
It is the best 7 h. p. automobile ever 
built. See one — don't buy until you 
do — then buy it and get all your money's 
worth. It beats anything on the mar- 
ket — the climax of automobile build- 
ing. — W. S. Dulmage, Spokane, Wash. 

Here are the newest lines, side en- 
trance to tonneau, effective looking 
hood, in fact, everything that a man or 
woman admires in an automobile. The 
car is really a Wanamaker production. 
For a long time we have been working 
with the Ford Company to have them 
make an up-to-date side-entrance car, 
fitted with their famous 10 h. p. Ford 
motor, to sell at a popular price. First 
they declared it impossible, but now the 
cars are here. Nowhere is there an 
equal car, either in appearance or ef- 
ficiency, at anything like the price. — 
John Wanamaker, New York, N. Y. 

When you buy a Studebaker automo- 
bile — either electric or gasoline — you are 
buying a car backed by a name that 
you know. You have in that car the 
final result in power, surety and safety, 
combined with a thoroughness in con- 
struction — symbolized only by the name 
of Studebaker. We believe the think- 
ing purchaser of an automobile will 
realize that there is something in such 
a statement backed by the Studebaker 
reputation, well worth a call at the 
Studebaker warerooms. — Studebaker, 
New York, N. Y. 

No distance is too long, no road too 
steep, for one of these splendid cour- 
sers. Wherever the spot be it will carry 
you thither, and then, untired and un- 
impaired, it will bring you safely back. 
Like an immense ribbon, curling and 
curving and undulating, the white road- 
way glides beneath you and disappears, 
only to open up new fields of beauty, 
new vistas of delight with which the 
BILES 



OF SELLING PHRASES 



51 



senses are never sated. Unequaled for 
service, safety and satisfaction. — Smith 
# Mabley, New York, N. Y. 

Every part of a motor car must work 
together. Not only the motor, or the 
transmission or the carbureter, but every 
part. The car must stand wear and 
tear of use. Must have plenty of power 
to climb hills. It must take you along 
as fast as you want to go. Must be 
easy to start, stop and control. De- 
pendable under all circumstances it 
must be. It must leave you nothing to 
watch. The Cadillac measures up to all 
these standards. It's the car that ex- 
pert motorists recommend. It's the car 
for you. Catalog is yours for the ask- 
ing. Demonstration for the coming for 
it. — O. H. Dietrich $ Co., Allentown. 

Don't forget that the same clean-cut 
practical mechanism and perfect lubri- 
cation which helped Reo cars to win the 
recent great hill-climbing contests, and 
to make their remarkable economy show- 
ing in the Glidden tour, are a constant 
saving of time, expense and annoyance 
every hour of every day they are in use. 
You don't have to be continually tink- 
ering, oiling and adjusting Reo cars. 
They are easy to repair; but, better 
still, they are easy not to repair. — Reo 
Motor Car Co., New York, N. Y. 

The same old demonstrating car that 
wonthe hill-climbing contest to-day had 
the honor of defeating all local Ameri- 
can cars on the Hamline track; another 
reason why Thomas owners feel proud 
of their cars, and others continue to 
join the Thomas army, rather than 
" take Thomas dust." Only a few more 
1905 cars to be had. — Barclay Auto Co., 
Minneapolis, Minn. 

More healthful, out-of-doors enjoy- 
ment can be had from the new im- 
proved Oldsmobile runabout than from 
the same money spent in any other way. 
All the annoying automobile uncertain- 
ties that may have prevented you from 
buying a machine have been overcome 
to the smallest detail in this strong, 
handsome, reliable car. Its price of 
$650.00 (including lamps and horn) f. 
o. b. factory, puts it in a class by it- 
self — there is no other runabout that 
compares with its efficiency and satis- 
faction for at least a half more money. 
For business purposes it saves time 
enough to pay for itself in about a 
year. Even after running it for a year 
or so it has a cash value so great you 
eannot afford not to invest in one now. 
— Winston $• Walker, Minneapolis. 

"We have received, sold and delivered 
two carloads of popular runabouts dur- 
ing the last week; this has proven to 

AUTOMO 



be an Al seller because it has the style, 
is strongly built and has all the power 
you want under any condition. Let us 
give you a demonstration. Prompt de- 
liveries.— Northwestern Motor Vehicle 
Co., Minneapolis, Minn. 

As a business proposition a Waltham- 
Orient is the safest car to buy because 
it is a typical Waltham product. It is 
designed by the highest salaried engi- 
neers in America, men with years of ex- 
perience in the French factories and it 
is built with the exactness and care that 
"Waltham" stands for. There is Wal- 
tham accuracy in every detail. The re- 
sult is an almost noiseless car, free 
from vibration, possessing ample power, 
and so easily controlled and operated 
that a chauffeur is superfluous. The en- 
gine is the latest upright, four cylinder 
type. Positive air-cooled by a powerful 
four-bladed fan. The car is entirely 
free from the weight and complications 
of water-cooling. — Mohawk Valley Motor 
Car Co., Utica, N. Y. 

Accessibility. — When you raise the bon- 
net of the Franklin, you can put your 
hand on every important working part 
— the engine — every part of it — the trans- 
mission, the oil-pump and tank, the dy- 
namo. Every wire and every terminal 
is right in plain sight. No lifting of the 
floor in front or back; no getting under 
the car; no disturbing the passengers; no 
unnecessary delay or trouble or dirt. — 
H. H. Franklin Co., Syracuse, N. Y. 

The Oldsmobile has more than enough 
power for ordinary use, and always 
enough for extraordinary conditions. It 
will go over all kinds of roads — it is the 
only runabout that has been driven across 
the American continent. The Oldsmo- 
bile develops seven horse-power with its 
5x6 cylinder and weighs 1100 lbs. Buy 
an Oldsmobile and get the most power 
for each 100 lbs. weight — the only true 
way to measure an automobile's efficiency. 
The price is only $650.00— and it is 
worth it. — Olds Motor Works, Detroit. 

Every Cadillac develops 9 1-2 horse- 
power under the most rigid brake test. 
That its engine is a wonder for power 
and endurance has been repeatedly shown 
by many unusual tests — as when the 
Cadillac climbed the Capitol steps at 
Washington (we have the photograph), 
and at another time, when it ascended 
the steep stone steps of the County Court 
House at Detroit (we have the photo- 
graph), and then drew five tons of rail- 
road iron up a heavy grade (we have the 
photograph). A machine that does these 
things so easily cannot possibly fail to 
meet the severest requirements of the 
road. The Cadillac never fails. Come 
BILES 



52 



ADVERTISERS CYCLOPEDIA 



and look. Let us take you out for a 
spin. We will enjoy showing you the 
car and you will know all about it be- 
fore we return. Call, write, send tele- 
phone — any way to let us know when 
to expect you. — Cadillac Company, New 
York, N. Y. 

You've seen big, showy cars — preten- 
tious in body — clattering noisily up a hill 
on the low gear — like taking a freight 
elevator to the sixteenth floor. The idea 
has gone out of date. Henry Ford ex- 
ploded it. He brought out cars of am- 
ple size; but built the bodies, as well as 
other parts, light in weight; and put 
in motors of ample power. Now Ford 
cars are the " greyhounds " of the road. 
They take hills on the high gear. They 
are noiseless, vibrationless — easy to run, 
and inexpensive to operate. — John Wana- 
rnaker, New York, N. Y. 

The speediest and most powerful run- 
about on the market — has an abundance 
of power, yet it runs smoothly and quietly 
as a sewing machine — the only runa- 
bout that shows up well on bad roads 
and hills. Get a demonstration and you 
will buy the car. — Northwestern Motor 
Vehicle Co., Minneapolis, Minn. 

To cool an engine by water instead of 
air is wrong, unnecessary, and costs a 
lot of money. It costs you power; a 
heavy water-cooling system and the water 
itself use up part of your power. It 
costs you trouble; leakage, freezing and 
bursting of pipes, delay, repair-cost, loss 
of time and pleasure. No such trouble 
with the Franklin. — Walter Richards, 
Trenton, N. J. 

In buying an automobile does reliabil- 
ity count with you? If so, we should 
be glad to give you a ride of Reliability 
— " A Haynes-Apperson Ride." We can 
guarantee good deliveries. " Get all the 
good out of an automobile by first get- 
ting one with all the good in it." — Brook- 
lyn Automobile Co., Brooklyn, N. Y. 

The Buffalo Electric Stanhope. For 
business, it is the best vehicle in ex- 
istence. It easily does the work of three 
horses at about one-sixth the cost of 
maintenance. It can be left at your 
place of business without worry. For 
pleasure, it so far excels other makes 
that words are difficult to find for com- 
parison. It will carry you fifty miles 
with one change of battery, which is about 
as far as anyone not a " fiend " wishes 
to travel. For social calls, it is per- 
fection. The daintiest toilette is safe 
in it — there is no oily, greasy machinery, 
nor ill-smelling smoke. It will enable 
you to fulfill more social obligations in 
a day than three teams, and besides, it's 

AUTOMO 



the correct thing. — Bufalo Electric Car- 
riage Co., Bufalo, N. Y. 

What do most people know about 
automobiles? Buy a Remington Auto- 
mobile and you will know its name is 
back of your choice. — Remington Auto 
and Motor Co., Utica, N. Y. 

Tested reliability and ease of con- 
trol make it of service to every member 
of the family. For pure enjoyment and 
solid comfort, the Oldsmobile meets the 
requirements of business and pleasure 
alike. — Olds Motor Co., Lansing, Mich. 

Ease of Control. No other automo- 
bile is so easy to manage as a Cadillac. 
Simple mechanism, powerful brake, re- 
liable, noiseless speed gear, and accu- 
rate steering apparatus make the Cadil- 
lac an easily controlled car at all times, 
and under all conditions. — Cadillac Com- 
pany, New York. 

One thing and one thing only, makes 
possible the manufacture of the Lam- 
bert Car at a cost permitting us to sell 
it at the low price we do. 

This one thing is the simple Lambert 
Friction Drive transmission, of which 
the Scientific American has said: "The 
simplicity of this device is as great as 
its antiquity. Its cost of maintenance 
is extremely low, while its reliability is 
very great." 

The cost of producing this most effi- 
cient (proven) transmission is so much 
lower than the cost of any type of the 
complicated gear transmission that we 
can — and do — put more real automobile 
worth into every Lambert Car than the 
manufacturer of any gear-transmission 
car can give for the same money. — 
Buckeye Mfg. Co., Anderson, Ind. 

We know that our car will do the 
work as well and give just as good sat- 
isfaction as the extravagantly high- 
priced one. The men who know what 
an automobile is built for declare the 
enduring qualities of this car unsur- 
passed. — Auburn Auto Co., Auburn. 

Do not confuse us with the ordinary 
dealer in second-hand cars, but investi- 
gate our methods. All our cars are 
overhauled by good mechanics in our 
well-equipped shop. Our work is guar- 
anteed. We have been at this business 
since 1899 and we know how. — Nyberg 
Auto Works, Chicago, III. 

A remarkable car for little money. 
A car which has a lot of good points; 
so many, in fact, that printer's ink tells 
only half the story — a story well worth 
listening to, if you want a run for your 
money. The Moline Nineteen-Niner. 
— Moline Auto Co., E. Moline, III. 
BILES 



OF SELLING PHRASES 



53 



AUTO SUPPLIES 



Big savings on auto supplies. — There 
may be a few who insist on squandering 
money on the horseless vehicle, but they 
are few. The only frills about our auto 
department are the stunning effects in 
the shape of auto supplies, and the charm 
of it all is you can save dollars even 
on a small purchase. Suppose you see 
our supply department! — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

In the optical store, on the main floor, 
you will find, perhaps, the most com- 
plete collection of automobile goggles in 
the whole city — and you will find them at 
prices which are remarkably little. The 
lenses are ground crystals in every in- 
stance. Pressed glass lenses are sure to 
focus and may easily do considerable 
damage to the eyes of the person wear- 
ing them. These are fitted with ground 
crystals which are interchangeable in case 
of breakage and they are mounted with 
silk of different colors so that they will 
collapse into very small space. The 
lenses are clear white and different tints 
of London smoke which makes a glaring 
white road more bearable. — Frederick 
Loeser fy Co., Brooklyn, N. Y. 

The approaching automobile show 
heightens interest in everything apper- 
taining thereto. Automobilists will find 
in our second floor clothing sections a 
wide range of specialties in serviceable 
automobile wear, in absolutely correct 
styles. We desire to draw attention to 
the superior values we offer in women's 
leather, rubber and corduroy coats, and 
in various styles of men's leather coats, 
and cloth or leather automobile caps. — 
Mandel Bros., Chicago, III. 

Great care should be exercised in the 
selection of oil for lubricating automo- 
biles. One of the best brands on the 
market is the Packard, made by the 
Havoland Oil Co., which is for sale at 
the Lewis Garage, Exchange street, 
Binghamton, N. Y. 

Baldwin Improved Chains are the best 
in design and excellent in accuracy and 
workmanship. The Clip A is easier to 
remove and replace than a cotta pin. 
It will not cut off or come off, and can 
be replaced several times. — Baldwin 
Chain Co., Worcester, Mass. 

There are other Tires on the market 

AUTO SU 



that probably look from outside appear- 
ance to be as good as the G. & J. But 
if you will get sections of the different 
tires on the market and carefully com- 
pare the quality of rubber, the friction 
and general construction, you will find 
there is a difference, and after this com- 
parison you will not wonder why so 
many are specifying G. & J. Tires on 
their cars for 1909.— #. £ J. Tire Co., 
Indianapolis, Ind. 

Grinnell "Rist-Fit" Ventilated Auto 
Gloves are the onlv gloves which have 
the patented "Rist-Fit." The "V" of 
soft leather set in the cuff permits the 
strap or tape to draw the glove snugly 
about the wrist, keeping up the gauntlet 
and excluding dust or dirt. — Morrison- 
Bicker Co., Grinnell, Iowa. 

No bumps, no jolts, no jars! Just an 
easy glide — that's all. It makes no dif- 
ference how many so-called shock ab- 
sorbers you have used, you don't know 
one-half the joys of automobiling unless 
you have tried Thomas Shock Absorbers 
— they're simply wonderful. Thomas 
Shock Absorbers positively eliminate up- 
throw. This means easier riding — more 
speed — less wear on tires — no broken 
springs, and fewer repairs. — Bnfalo 
Specialty Company, Buffalo, N. Y. 

Buy Panhard Oil— "The Oil in the 
Checkerboard Can." 

It's the oil that saves your motor, con- 
tains no carbon to carbonize in your cyl- 
inders, prevents pounding, saves the ex- 
pense of the repair shop. Only one 
quality — the best — three grades. — Geo. 
A. Haws, New York. 

Unless your car has perfect lubrica- 
tion, your gasoline is used for friction 
instead of miles of speed. The use of 
Vacuum Mibiloil save the wear of your 
car, the waste of gasoline, and most of 
the money that goes for repairs. — Syra- 
cuse Motor Car Co., Syracuse, N. Y. 

Any old plug is good enough for any 
old plug of a car, but mileage interests 
the owners of high class Motors. Flash 
Light Plugs have given 15,000 miles 
without removing from the cylinders and 
were then ready for a trip around the 
world. — Journey, Steinmetz $Co., Phila- 
delphia, Pa. 
PPLIES 



54 



ADVERTISERS CYCLOPEDIA 



AWNINGS 



These awnings are guaranteed to work 
easily, and can be put up or taken down 
in two minutes after the eye-screws are 
in place because of the patent head and 
slide rods. They are noiseless in the 
wind, and the coverings are of a high 
quality striped duck; colors warranted 
not to run. — Simpson-Crawford Co., New 
York, N. Y. 

Awning materials at half price. — "We 
are ready to make and put up your awn- 
ings any time you say — in a hurry. Just 
now is a particularly favorable time, for 
we have reduced prices by one-half on 
about a thousand yards of awning ma- 
terials, in 5 to 30 yards of a pattern — 
enough for one to four windows. — Wan- 
amaker, New York, N. Y. 

Give your porch the air of welcome — 
" cool " welcome, so to speak — have it 
shaded with awnings and Vudor screens; 
have it covered with " Crex " or matting 
rugs; have it comfortable with deep- 
seated, high-backed, luxurious chairs. — ■ 
Chamberlin-Johnson-DuBose Co., Atlan- 
ta, Ga. 

A summer porch isn't giving full value 
without an awning. An awning not only 
shuts out the direct rays of the sun, 
but the reflected glare from the street 
as well. It gives a soft light to a room 
and admits all the breeze there is, while 
it cuts off the sun. Let our awning man 
call upon you and talk awnings — no harm 
done if you don't decide to put one up. — 
Chamberlin-Johnson-DuBose Co., Atlan- 
ta, Ga. 

A good time to buy awnings is right 
now. You'll never need awnings more 
than you will through August, and we 
can get them up for you in a hurry if 
you'll order right away. — Wanamaker, 
New York, N. Y. 

Put Up Your Awnings. — You won't 
lose much time, even if you haven't or- 
dered them, if you'll let us attend to 
them to-day. Write or telephone us, and 
we will send a man at once to take 
measures and give an estimate. We use 
only best materials and strongest frames, 
and put them together in expert manner. 
We . are as well equipped to supply a 
whole hotel, office building, or apartment 
house as a single window. — Wanamaker, 
New York, N. Y. 

Adjustable Awnings. — Will fit any 
window from 2 feet 6 inches to 4 feet 
wide, and only four screw eyes are neces- 

AWNl 



sary to secure them. Specially desirable 
for summer cottages, as they may be put 
up and taken down without much effort. 
—The Uth Street Store, New York, N. Y. 
Need any awnings? We're putting up 
more awnings this season than ever be- 
fore. People who are posted say our 
prices are a bit lower and our work- 
manship a good deal better than other 
awning makers. — Keely Company, Atlan- 
ta, Ga. 

Need any awnings? We make all sorts 
— for residences, stores and office build- 
ings — and make them right. Sun's get- 
ting pretty warm these days, and the 
summer awnings should be in use. If 
you haven't had yours put up yet, phone 
for one of our awning experts to come 
out and take measurements. He'll bring 
samples of the best line of awning ma- 
terials in town and quote very low prices. 
We guarantee workmanship and fittings 
to be of highest quality. — Keely Co., 
Atlanta, Ga. 

It is quite natural to put off the or- 
dering of hot weather comforts till the 
time when the hot weather comes. But 
then all is hurry, and delays cannot be 
avoided. Those who are always thought- 
ful of these conditions have already made 
our workrooms busy. If you are in need 
of awnings, screens, shades, slip covers 
or the recreating of old furniture drop 
us a card and we will send an expert 
to your home with samples, ideas and 
estimates. — Abraham § Straus, Brooklyn. 

Awnings always reduce the tempera- 
ture as well . as reduce the glare. Our 
assortment of materials is unsurpassed 
anywhere — work the best and prices the 
lowest. — Abraham <$; Straus, Brooklyn. 

Have your awnings put up and your 
slip covers made — now. The scorching 
rays of the sun will make you hurry and 
bustle when real summer weather strikes 
the town. Better have your awnings made 
and put up, then when you really need 
them they're ready. We make more slip 
covers, better slip covers and more mod- 
erately priced than anywhere else in this 
borough. If you desire, you may select 
the material, and measurements and style 
of making will be followed out from 
your own plan. Shades made to your 
order, all the best materials, put to- 
gether in the best manner, and made to 
fit the windows exactly. — Abraham fy 
Straus, Brooklyn, N. Y. 
NGS 



OF SELLING PHRASES 



55 



BANKS 



Kansas City — A bank in this city has inaugurated a 
feature that is making a hit with the women depositors, 
and is getting considerable business away from other 
banking houses. A shrewd official noticed that most 
women carried their money in the bosom of their dress or 
in another place, harder to reach — their stocking. To get 
the money after reaching the bank they were forced to 
Watch for an opportunity when no men were around, turn 
their back and, with a sudden dive, get tlve bills from their 
hosiery. To overcome this he opened the " stocking 
room." 

The women are enthusiastic. They retire to the room, 
which is neatly arranged, remain as long as they desire, 
and emerge with the amount to be deposited in their hands. 



Every dollar deposited with us is safe- 
guarded by approved and up-to-date 
methods. Every patron of this bank is 
accorded courteous treatment and the 
most liberal terms consistent with sound 
banking. — Exchange National Bank, Spo- 
kane, Wash. 

Men strive to acquire property so tha«t 
when they have passed away their fami- 
lies may enjoy the fruits of their labor. 
It is, therefore, wise to select for the 
careful distribution of your fortune, an 
executor of established experience and re- 
sponsibility. We act in this capacity. — 
Springfield Savings Bank, Springfield. 

Instantly available. Money deposited 
on a savings account should always be 
looked upon as put away for the future 
and the successful saver will not touch 
his savings except for some really press- 
ing need. However, one of the objects 
of a savings account is to provide for 
emergencies and it is practically sub- 
ject to instant call at any time. To pro- 
tect itself in times of panic this bank 
has a provision that it can demand no- 
tice for withdrawals, but this is not 
enforced nor will it be except in the 
most unusual circumstances. At all or- 
dinary times money can be withdrawn on 
demand. — Spokane §■ Eastern Trust Co., 
Spokane, Wash. 

There is wonderful strength and great 
satisfaction of mind in a bank account. 
When you know absolutely that you have 
money in the bank against a rainy day — 
you don't know how good you feel. And 
it is surprisingly easy to accumulate, 
once you've started. Bring down all 
your money and start an account — then 
add to it, slowly but surely — and watch 

BAN 



it grow. — The Fourth National Bank, 
Montgomery, Ala. 

Suppose you save one-quarter of all 
you make? Just think of what such a 
system would have done for you had you 
commenced it five years ago ! But cheer 
up — it isn't too late. Simply make up 
your mind that you will live on three- 
quarters of your earnings and that you 
will put the other fourth in the bank 
every week. The dollars will pile up sur- 
prisingly. Try it. Now is the time to 
open the bank account. Start to-day 
with the Montgomery Bank $ Trust Co., 
Montgomery, Ala. 

Pay all your bills by check. In this 
way you will be able to know to the 
penny the exact amount of the cost of 
your living, and always have the best 
kind of a receipt in the returned and 
endorsed check. We will extend to you 
every facility. — The People's Savings 
Bank, Zanesville, Ohio. 

Safety and income are the two pri- 
mary considerations in choosing a sav- 
ings bank. An account with this bank 
is as safe as government bonds, and 
draws four per cent, interest, com- 
pounded semi-annually. Begin saving to- 
day. — Equitable Savings Bank, Los An- 
geles, Cal. 

Permanent solidity. This bank is solid 
as a rock, because: It puts safety first; 
it takes no speculative chances; it is 
conservative in all its investments, put- 
ting every dollar of the money of its 
savings depositors into bonds, warrants 
and first mortgages on real estate. These 
are the kind of securities that are safe 
and solid, to-day, to-morrow, and fifty 
years from now. Your savings should 
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56 



ADVERTISERS CYCLOPEDIA 



be so safeguarded. — Spokane §• Eastern 
Trust Co., Spokane, Wash. 

Poor Richard said: " 'Tis better to 
spare and have than to spend and crave." 
Does any one doubt the wisdom of his 
words? Look around you to-day and 
you will see on every side examples of 
men who, during their working years, 
spent their incomes regardless of the 
future, and now in their declining years 
they are in sore need of those comforts 
which should be the portion of the aged. 
Likewise in the same communities you 
will find men surrounded with plenty, 
and they're the ones who, although 
starting life under the same conditions 
as the class above mentioned, regularly 
saved a portion of the) • earnings in 
order that when they could no longer 
rely on their talents for a steady in- 
come they would have a harvest stored 
up which would insure peace and plenty 
for their later years. Have you thought 
this over? Have you taken stock of the 
future? If not, consider the matter now 
and start right by getting acquainted 
with this bank, for here is the safest 
and surest place to store the results of 
your saving. Your money here will al- 
ways be at your command and besides 
will work for you night and day, as we 
pay you three per cent, interest on all 
deposits. Start to-day. The bank for 
all the people. — The Lansing State Sav- 
ings Bank, Lansing, Mich. 

The continued growth of this depart- 
ment is the best evidence of its popu- 
larity with those who want fullest meas- 
ure of economy and convenience in their 
shopping. They enjoy every benefit of 
our cash system and our famously low 
prices and at the same time they have 
the convenience of having their purchases 
charged. We send them a detailed state- 
ment once a month, and on their bal- 
ances we allow them four per cent, in- 
terest annually, compounded every three 
months. Money so deposited can be with- 
drawn at a moment's notice. — Macy's, 
New York, N. Y. 

The strength of a financial institution 
lies in its capital — its assets, its honor- 
able history and ability, character and 
standing of the men who conduct its 
affairs. Possessing all these qualities in 
an eminent degree, this bank invites ad- 
ditions to its list of customers and of- 
fers the best service alike to those of 
large and small means. One dollar will 
start an account — pays dividends on all 
deposits. — Sacramento Bank, Sacramento. 

Savings bank luck. When some man 
takes a sudden step up in the world, a 
lot of people say " Luck." Probably he 
worked and saved a long time to get 

BAN 



ready for that step up. There is more 
savings bank luck than any other kind, 
and the best of it is that you can make 
it for yourself by opening an account 
here and depositing regularly. We add 
four per cent, interest, and assure you 
of safety by lending only on Cleveland 
homes. — The Cleveland Savings $• Loan 
Co., Cleveland, Ohio. 

The secret of success isn't tied up in 
the sphinx — it's an open way to any wide 
awake observer. Russell Sage saved his 
first dollar and ultimately saved up- 
wards of one hundred millions. Deposit 
your savings here, get the three per 
cent, interest we allow — that compounded 
quarterly — and reap the reward of thrift. 
Four per cent, on $1000 and over. De- 
posits received from $1 up. — Union Sav- 
ings Bank, Mobile, Ala. 

Saving. It's easy to save — merely a 
matter of spending less than you earn. 
Keeps growing easier, too — becomes sur- 
prisingly easy after you've practiced it a 
while. People fall into the habit of 
spending money thoughtlessly and imag- 
ine they cannot save. Cultivate thought- 
fulness and carefulness and you're bound 
to save. Open an account to-day — 
there's protection, encouragement and 
satisfaction in a saving account. — Mont- 
gomery Bank £/; Trust Co., Montgomery, 
Ala. 

Valuable, efficient banking service. The 
First National Bank of Binghamton has 
rendered valuable and efficient banking 
service to its many thousand depositors 
and clients, who have found safety and 
satisfaction in transacting their banking 
business with this institution. — The First 
National Bank, Binghamton, N. Y. 

The right move is sometimes hard to 
make, but in the end when you have 
profited by it you realize the value of 
overcoming its difficulties. In the prac- 
tice of thrift and the acquiring of the 
saving habit the right move, and the 
first one, is to start a bank account. 
This may not be easy at first, for with 
your money in the bank instead of your 
pocket the many little expenditures will 
have to cease — if you would make your 
bank account profitable. But after you 
have gotten into the habit of coming reg- 
ularly to the bank, your savings, together 
with the three per cent, interest they 
earn, will show results that cannot fail 
to satisfy you. The bank for all the 
people. — Lansing State Savings Bank, 
Lansing, Mich. 

Do you pay interest or installments on 
a municipal debt at stated times? If so, 
why don't you establish a sinking fund 
by opening an account in our savings de- 
partment, which will draw three per cent. 
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OF SELLING PHRASES 



57 



interest and help you take care of your 
payments when due, and thus lighten 
your burden of debt. — Lexington Bank- 
$ Trust Co., Lexington, Ky. 

A bank account, like everything else, 
must have a beginning. If you are think- 
ing of opening an account, do not delay 
the step until you have accumulated a 
considerable sum. One dollar or more 
will do as a starter. The rest will come 
more easily than the first hundred. Do 
it now. — The Will County National Bank, 
Joliet, III. 

Money loaned on household furniture 
and left undisturbed. Now you can 
avail yourself of this advantage imme- 
diately because only the lowest rates 
charged which enables you to not only 
help yourself conveniently, as well as 
confidently, but you can repay us in 
easy installments to suit your income 
— either weekly or monthly. Come in 
and see us anyway, it costs you nothing. 
Information free. We'll send to you 
if you like. — Home Loan Co. 

A prosperous bank. The First National 
Bank extends courteous and liberal treat- 
ment to every depositor, whether the ac- 
count be large or small. That is why 
this bank is growing each day in strength 
and public favor. — The First National 
Bank, Binghamton, N. Y. 

One hundred and fourteen years — 1792 
-1906. During all this time the Hartford 
Bank has stood for the best in financial 
matters and methods. It has been here 
a long time, but its outlook was never 
more brilliant and encouraging than to- 
day. Its great strength, its attitude to- 
ward the public, and its treatment of pat- 
rons, are the controlling factors in its 
growth. If you do business through the 
Hartford Bank you are safe. — The Hart- 
ford National Bank, Hartford, Conn. 

We regard the liberal interest we pay 
you on deposits as a dividend — your just 
share of the profits derived from the 
safe, conservative investment of your 
funds. Yet your capital is available at 
all times. — Equitable Savings Bank, Los 
Angeles, Cal. 

This is your time — take it — to start a 
bank account. Don't procrastinate — do 
it now. You can do without luxuries to- 
day that will buy necessities twenty years 
hence. By depositing dollars with us you 
not only save them but add to them four 
per cent, interest every twelve months, 
and to that the compound interest we 
also allow four times a year. Get your 
first dollar in to-day. — The Equitable 
Bldg. Co., Zanesville, Ohio. 

Have you standing in the community? 
There is nothing under the sun that will 

BA 



establish you on a basis of credit so 
quickly as a bank account. There is 
nothing that will destroy that credit more 
surely than to draw checks against 
money that is not already in the bank. 
A bank account will not of itself make 
you rich, famous or virtuous, but it will 
help on the good work if you handle it 
right. Come to see us. We will tell 
you all about it. — The Hartford National 
Bank, Hartford, Conn. 

The wage-earner, more than anyone 
else, should cultivate the Savings Habit 
and own a bank account. There is no 
telling when lack of work or sickness 
may cut off all sources of income and 
place your family in hard straits. 

Hundreds of working people in New- 
ark own their own homes through first 
starting an account in " The Old Home " 
and saving regularly. Four per cent, 
compound interest paid. — The Newark 
Home-Building Ass'n Co., Newark, Ohio. 

If you knew that during the next 
twelve months your expenditures would 
equal your income, you would want to 
change things — wouldn't you? A check- 
ing account will give you a complete 
record of each month's receipts and ex- 
penditures. You will have up-to-date 
knowledge of your financial affairs. It's 
a good plan to pay all bills by check. 
We furnish you a bank book and checks. 
We offer exceptional advantages for car- 
rying checking accounts. — The Citizens' 
National Bank, Mansfield, Ohio. 

This bank is patronized by the laboring 
man and the mechanic, it is patronized 
by the man of business and the man of 
leisure; in fact, it is patronized by all 
classes. A dollar a week dropped into 
our savings bank soon amounts to quite 
a sum. Try it. Four per cent, interest 
added half yearly. — Iowa Savings Bank, 
Ottumwa, Iowa. 

The man who wins is the man who is 
ready when opportunity knocks at his 
door. The best business opportunity may 
come when you are not prepared to take 
it. Then you will regret and say, Had 
I begun early in life to save my earn- 
ings, I would have been financially pre- 
pared, and this fine business chance would 
not have gotten away from me, but alas! 
it is too late now! Take heed, young 
man, young woman. Be ready when op- 
portunity calls, by opening an account in 
our savings department at once. We 
will pay you three per cent, sure inter- 
est, and your investment is protected 
by over $1,200,000. — Lexington Banking 
$ Trust Company, Lexington, Ky. 

In the selection of a bank the matter 
of first importance is safety. There is 
NKS 



58 



ADVERTISERS CYCLOPEDIA 



little incentive to save if there is the 
slightest possibility of loss. This com- 
pany is absolutely safe, all of its oper- 
ations are under State Inspection, and its 
depositors are safeguarded in every way 
known to banking. — Sangamon Loan $• 
Trust Co., Springfield, III. 

Some folks are getting rich, and ap- 
parently with great ease. Do you know 
their plan? In many instances here it 
is: They commenced by laying aside a 
fixed portion of their income each week; 
this they deposited regularly in our sav- 
ings department, where it was allowed to 
accumulate and draw interest at the rate 
of three per cent. Are you working 
along this line? — Third National Bank, 
Lexington, Ky. 

Safety is the password in transferring 
money — convenience is also of equal im- 
portance. You have both safety and con- 
venience in money matters when you 
pay by check. A checking account is the 
simplest method for everyone — for you — 
to employ in financial affairs, because 
you have a complete record of every 
transaction. We welcome small accounts. 
All accounts — large and small — receive 
the same careful attention. — The Citi- 
zens National Bank, Mansfield, Ohio. 

For the greater convenience and ac- 
commodation of our lady customers, we 
have a department designed especially for 
their use in transacting business. "We 
will be pleased to receive callers there 
and furnish any information desired. — 
The Detroit Savings Bank, Detroit. 

Thousands of persons in Joliet have 
become systematic savers who a few 
weeks ago had not seriously considered 
this important matter. Our savings de- 
partment, in which the deposits draw a 
moderate but safe rate of interest, is 
an ideal place for the safe-keeping of 
your accumulations. Interest compounded 
semi-annually. Saving department three 
per cent, interest. — Citizens' National 
Bank, Joliet, III. 

Do your own banking. Your earnings 
get into the bank whether you put them 
there or not. If you spend all somebody 
else deposits your money. Better start 
a savings account to-day and receive 
the benefits — three per cent, interest your- 
self. — Exchange Savings Bank, Mt. Pleas- 
ant, Mich. 

The best plan for the safety and pro- 
tection of accumulated money is to de- 
posit that money with us. Safety is 
always our thought and aim. We accept 
the savings of our depositors as a sacred 
trust and handle them with all possible 
care and diligence. Our funds are in- 
vested in first mortgages and sound col- 

BAN 



lateral securities and the rate of inter- 
est paid is always in accord with the 
earnings obtained. — Security Trust Co., 
Lexington, Ky. 

Ask yourself these questions, then do 
a little careful thinking. Do you know 
your financial condition? Are you get- 
ting ahead, or just keeping even, or are 
you running in debt? We are the peo- 
ple who can aid you in getting on a 
better financial footing. Open a savings 
account with us, add a little to it every 
week. Your account will grow fast, and 
earn you three per cent, interest, and at 
the end of a year you will see how easy 
it is to get ahead and keep ahead. 
Every dollar you deposit at this bank is 
protected by over $1,200,000. — Lexington 
Banking Q Trust Co., Lexington, Ky. 

When to save. Whenever earning be- 
gins saving should begin. We have 
started a lot of people in the right di- 
rection. Some had never before saved 
anything — because they had given the 
matter no serious thought. Our savings 
department is an ideal place in which 
to start an account that may lay the 
foundation of your fortune. Deposits 
of one dollar or more will be received, 
and we will pay you four per cent, in- 
terest compounded twice a year. Start 
to save now. — Commercial National Bank, 
Pendleton, Ore. 

This bank's history embraces seasons 
of panic and pestilence, depression and 
prosperity, ebb tide and flood tide, of 
the black years of '73 and '93 and '96, 
but from the time of its beginning to this 
day of grace — nearly forty years — save 
on legal holidays, its doors have never 
been closed, and it has discharged all 
trusts and met all obligations with ab- 
solute fidelity. It has not heretofore 
paid, and does not now pay, interest 
on deposits of any character, and it 
will not seek to secure business " upon 
any terms " with the accompanying ne- 
cessity for taking unwarranted risks in 
the endeavor to make it profitable. It 
stands upon this record. Accounts, large 
or small, solicited. — The First National 
Bank, Montgomery, Ala. 

How dollars grow. Seeds never grow 
until planted. Dollars do not increase 
unless they are set to work earning in- 
terest. If you wish to have a fortune 
grow you should set your dollars to 
work by depositing them in the savings 
department of this company, where in- 
terest will be allowed at the rate of 
four per cent, per annum. Officers, I. 
H. C. Royse, president; Jas. S. Royse, 
vice-president; F. C. White, secretarv. 
Capital $200,000.00.— The Terre Haute 
Trust Company, Terre Haute, Ind. 
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OF SELLING PHRASES 



59 



The vacation question. Have you need 
of a summer vacation? Do you wish to 
take one? Have you the money to do it? 
If not, here's suggestion: Open a "Lay- 
by" account in the Manufacturers Na- 
tional Bank and add to it weekly. The 
exhausting hot weather will then find you 
prepared to take your much-needed and 
well-earned rest. Many industrious work- 
ers have followed this plan in former 
years to their advantage. If it has never 
occurred to you before, why not act 
on this suggestion and start your " Lay- 
by " account now? Never mind if the 
amount is small, we fully realize that all 
are not millionaires. — Manufacturers Na- 
tional Bank, Troy, N. Y. 

Four million, five hundred thousand 
dollars is the amount of the reserve fund 
of the Bank of Toronto, and is an illus- 
tration of the strength of this old re- 
liable institution. This fund is composed 
of profits laid aside, and premiums on 
new stock issues, and is maintained as 
an additional guarantee to depositors of 
the safety of their money. Attention is 
drawn to the fact that this reserve is 
$500,000 larger than the capital.— The 
Bank of Toronto, Toronto, Canada. 

If sickness comes, who is going to pay 
the bill? While a man is in good health 
he seldom considers this, but sickness 
may come at any time. So while you are 
able to work, save out of each week's 
earnings enough to protect you against 
the time when you may be sick. Open 
an account with us to-day. — Wapello 
County Savings Bank, Ottumwa, Iowa. 

First step to a successful career is the 
establishing of a sound, safe bank con- 
nection. This bank will welcome you as 
followers in the footsteps of the many 
successful men who began their career 
by opening an account with it. One 
dollar is sufficient for a start — paiys 
dividends on all deposits. — Sacramento 
Bank, Sacramento, Cal. 

Forward or backward, which way are 
you going? Are you saving or are you 
running behind? It's to your best in- 
terest to consider this matter seriously. 
You cannot begin to go forward finan- 
cially until you learn to save your money, 
and open an account in our savings de- 
partment, add a little to it each week, 
and this, coupled with the three per 
cent, interest that it will earn you, will 
soon start you forward on the road to 
success. — Union Bank and Trust Co., 
Lexington, Ky. 

Don't wait for your business to grow 
before opening an account here — become 
a depositor to-day and grow with us. 
Many of our small depositors of years 
ago are large depositors to-day and can 

BAN 



tell you how much an account with this 
bank has helped them. Safety, cour- 
tesy and promptness to every depositor 
alike is our motto. — Merchants' National 
Bank, Fargo, N. D. 

The old saying that constant dripping 
wears away the hardest stone ought to 
teach us a lesson regarding our ex- 
penditures, for just as surely will the 
constant leak of needless expense wear 
away whatever foundation you may have 
for your future prosperity. Stop the 
leak — get the habit of going regularly 
to the bank, and when you spend money, 
spend it wisely. The saving habit may 
not always be easy to begin, but once 
started, it grows on you, and before 
long you will be interested in watching 
the growth of the figures in the bank 
book, helped along by the three per 
cent, interest you receive at " the bank 
for all the people." — Lansing State Sav- 
ings Bank, Lansing, Mich. 

Conservatism the keystone. Deeds, 
mortgages, notes, insurance policies, con- 
tracts and other valuable papers, are 
absolutely safe from fire, burglary or 
mislaying while in a safe deposit box 
here. The safety of one paper is 
worth the $2.00 a year. — Equitable Sav- 
ings Bank, Los Angeles, Cal. 

Our distinct aim is to make and keep 
this bank active, progressive and in the 
fullest and best sense an up-to-date in- 
stitution. The present gratifying con- 
dition of the bank may easily be traced 
to the satisfactory service and cour- 
teous treatment extended to all deposi- 
tors. You are invited to do your bank- 
ing business here. — First National Bank, 
Zanesville, Ohio. 

Prompt decisions. The man who can 
make up his mind quickly and act 
promptly is the man who succeeds in ac- 
complishing things. Better make a mis- 
take occasionally than never to know 
your own mind. Prompt decisions char- 
acterize the service rendered by this bank 
to its customers. They are made pos- 
sible by an intelligent study of the re- 
sources, abilities and needs of those 
who come to us for accommodation or 
assistance. — The Hartford National 
Bank, Hartford, Conn. 

Conservatism is not opposed to prog- 
ress, contrary to the old view of staid 
and dignified banking. Through two 
generations it has been the aim of this 
bank to be abreast with modern prog- 
ress, but to hold fast to the belief in 
honesty; not the mere honesty of dol- 
lars and cents, but honesty in its higher 
sense, which means honor. It has al- 
ways considered its shareholders, but it 
has never neglected its patrons and has 
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60 



ADVERTISERS CYCLOPEDIA 



never forgotten that the cordial friend- 
liness of every good man in the commu- 
nity is its most valuable asset. It still 
holds to these tenets, which have so 
largely contributed to its successful ca- 
reer of nearly forty years. New accounts 
are invited. — The First National Bank, 
Montgomery, Ala. 

No savings in youth has its results in 
old age. As we grow older we learn to 
appreciate the comforts that money will 
buy. The young people that form the 
habit of thrift and economy, investing 
their means carefully, either in educa- 
tion or otherwise, will be the characters 
that will do things later. Build up a 
little bank account to call upon when 
needed. If in our vicinity call and see 
us. — Union Park Bank, Spokane, Wash. 

Careful management of your banking 
business. Have you ever considered how 
the successful men of to-day attained 
their financial independence? Success in 
business is due in a large degree to the 
careful management of your banking 
business. An account with the Ameri- 
can National Bank of El Paso assures 
absolute safety for your money — also 
careful and prompt attention to the de- 
tails of your banking business. Four 
per cent, interest paid on certificates 
of deposit. — American National Bank, 
El Paso, Texas. 

"We offer you our safe deposit vault as 
a safe and proper place for your will 
and valuable papers. In the event of 
your death no one can obtain them 
except your legal representative. We 
also solicit your deposit account. — Cali- 
fornia State Bank, San Bernardino, Cal. 

The man who patronizes every place 
of business on the street except the 
bank is certain always to remain poor. 
There is no better place to begin your 
bank account than The State Bank, Co- 
lumbia, S. C. 

The growth of this bank has been 
steady and rapid. Modern methods, su- 
perior facilities, courteous treatment, 
combined with a large capital and sur- 
plus have helped this institution to at- 
tain its strong position and the good 
will of the people of this city. We so- 
licit the accounts of individuals, mer- 
chants, manufacturers and societies. — 
State Bank, Hartford, Conn. 

Looking over the good points in our 
plan of loaning money you'll find it ca- 
pable of rendering you excellent ser- 
vice any time quickly, cheaply and pri- 
vately. We loan any amount, large or 
small, on the shortest notice, on the 
most reasonable terms and fairest special 
plan of repayment ever offered. — Fidel- 
ity Loan Co., Peoria, III. 

BA 



Three reasons why one should carry 
an account with a bank. 1. Because 
your money is safer in a bank than any- 
where else. 2. Because paying bills by 
check is the simplest and most convenient 
method, as well as the safest, as your 
check becomes a receipt for the debt it 
pays. 3. Because it gives a better stand- 
ing in the community, especially among 
the business men, to pay by check rather 
than cash. — The Fargo National Bank, 
Fargo, N. D. 

A man's earnings invested in a good 
savings bank account will buy him a 
home, or set him up in business, almost 
before he knows it, because interest at 
the rate of four per cent, per year — the 
rate we allow — counts up quickly, espe- 
cially as we compound even that in- 
terest if redeposited or left standing. 
But ask us all about it or get our free 
booklet. — The Equitable Building Co., 
Zanesville, Ohio. 

It's not what you earn that makes you 
rich, but what you save. Then why don't 
you start saving now? A dollar in bank 
is an obstinate thing — it stays put. Can 
you say as much if it's in your pocket? 
Does your pocket pay interest — does it 
give you the self-respect and confidence 
in the future that a gradually increas- 
ing bank account does? The road to 
prosperity is before you — start saving 
with a dollar deposit. You'll be sur- 
prised to see how the habit grows. So 
does the deposit. — Home Savings Bank, 
Washington, D. C. 

Protection for securities. Considering 
the low cost and the perfect security 
of a box in a modern safe deposit vault, 
it is unwise to keep securities, insurance 
policies, savings bank books, deeds and 
other valuables in your house or office 
safe. Our safe deposit vault does what 
no amount of insurance can do — it ac- 
tually prevents valuables from being 
burned or stolen. Inspection cordially 
invited. Access during business hours. — 
The Schenectady Trust Co., Schenectady, 

How money flies every one knows when 
it is placed where you can spend it easily. 
When you invest what isn't necessary in 
a savings bank you forego many tempta- 
tions to spend, and your money accumu- 
lates and brings you three per cent, in- 
terest. Place your money in this bank 
now and it will draw interest at once; 
four per cent, on $1000 and over. De- 
posits received from $1 up. — Union Sav- 
ings Bank, Mobile, Ala. 

One of the great advantages of a con- 
nection with a bank of strength and ex- 
perience, is the valuable advice it may 
give you on financial matters. This 
bank places freely at the service of its 
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OF SELLING PHRASES 



61 



customers its judgment and knowledge 
in these affairs, and it heartily en- 
courages such use of its facilities. In 
its career it has saved many from seri- 
ous losses, by timely and sound advice 
about investments. — First National Bank, 
Montgomery, Ala. 

Every thinker recognizes how essential 
the saving habit is to success. A regu- 
lar sum regularly deposited as you re- 
ceive your income is the secret of sub- 
stantial saving. Open an account with 
this bank. A single dollar is enough to 
start you. Then add to it regularly. 
This bank pays four per cent, compound 
interest on savings deposits. Your money 
earns substantially here. — Union Bank of 
Savings, Los Angeles, Cal. 

Whatever purpose you may be saving 
money to fulfil — it pays to open a " Cen- 
tral '' savings bank account — pays and 
helps. It provides a system under which 
you can watch the accumulation grow, 
while all the time your fund is protected 
from thoughtless, wasteful spending and 
held true to your object. Besides, it 
pays interest — four per cent, per annum, 
compounded twice yearly — a nice little 
item of profit to add to your own ef- 
fort. Yours by mail, too. — Central Sav- 
ings Bank, Leadville, Col. 

If you would be rich be thrifty — save 
your money and bring it to us for safe 
keeping. You may miss big profits, but 
just as certainly you will escape the 
danger of possible losses. We solicit 
your deposits, no matter how small in 
amount. — The Commercial Bank, Youngs- 
town, O. 

When you find your creditors are play- 
ing horse with you and show a disposi- 
tion to crowd you, remember that the Fi- 
delity Loan Company stands ready to 
loan you any amount you require to 
settle up your bills and will permit you 
to repay them in small monthly or 
weekly payments that you can easily 
make. — Fidelity Loan Co., Peoria, III. 

Young man! Do you know that sav- 
ing is not stinginess, but a duty? Do 
you know that if you don't save before 
you are married, you won't save after 
marriage? Do you know that the in- 
terest on the money you would save in 
your youth would make comfortable the 
days of your old age? Do you know 
that you owe it to your own self-re- 
spect and to those who may be dependent 
on you in the years to come to save? Do 
you know that we pay three per cent, 
interest on your savings and that we ac- 
cept deposits as low as $1? — Planters* 
National Bank, Richmond, Va. 

Don't waste money. It is wrong to put 

BA 



all your money down your throat or on 
your back or in useless luxuries or 
pleasures. Enough for necessities,; 
enough for pleasure and the balance in 
your savings bank account is the right 
way to divide your income.— The Colum- 
bus Savings $ Trust Company, Colum- 
bus, Ohio. 

Save the pennies. Tuck them away in 
one of our small savings banks and when 
you are ready bring them here and we 
will open an account with you. There 
are many, both big and little folks, who 
find this new plan a great advantage. 
Call and open an account and get one of 
the small banks. — East Side Savings 
Bank, Rochester, N. Y. 

Grandmother's stocking was to her 
time what that clock bank is to the 
present generation — a place for accumu- 
lating small change. How much more 
useful the clock bank! You get one 
for your own use by depositing $2.00 
in a savings account here. Our clock 
banks are original in design. They are 
good time-keepers and practical money 
savers. — The Western Reserve Trust Co., 
Cleveland, O. 

Now is the time. In the early years 
of life is the time to learn to save. It's 
easier to learn then than after habits 
of extravagance are formed. The boy 
who spends his pennies foolishly, will 
spend his dollars foolishly if he ever 
has any. Buy the boy a bank and teach 
him to save something. He'll be glad of 
it when he is older and wants to go 
into business for himself. Pennies make 
dollars and dollars make a man indepen- 
dent. — City Savings Bank, Omaha, Neb, 

Anybody can make riches fly, but the 
trick is to make them fly in the proper 
direction. Persistent saving solves the 
problem. $1.00 starts you. — Cincinnati 
Trust Co., Cincinnati, O. 

But one sure way to get money — earn 
it. But one sure way to have money — 
save it. But one sure way to save money 
— by systematic saving day by day, week 
by week — by getting it out of your 
pocket, where it will surely burn holes — 
by putting it to work in a reliable bank- 
ing institution. We offer you our ser- 
vices, one of our home banks may help 
you. We invite you to call. As to our 
responsibility — investigate; we are proud 
of our record. — Citizens' National Bank, 
Mansfield, O. 

" Shall I commence to save now by de- 
positing my surplus earnings with a Sav- 
ings Institution?" is a question you 
should ask yourself. If you decide in 
the affirmative, open an account with us. 
— The Security Title and Trust Com- 
pany, York, Pa. 
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62 



ADVERTISERS CYCLOPEDIA 



To be a true helpmate a wife should 
be thrifty and help save her husband's 
money. Husbands are delighted when 
their wives form the saving habit. We 
offer you the opportunity to please your 
husband and at the same time increase 
your worldly stores. One dollar starts 
an interest-bearing account. Safety de- 
posit boxes for valuable papers for rent. 
— The Continental Savings Bank, Mem- 
phis, Tenn. 

The best New Year's resolution, and 
one that will never be regretted, is to 
sign your name to the list of deposi- 
tors of the Commercial Bank and 
thereby take a step towards assured 
wealth and prosperity. Our bank has 
an unassailable, firm financial founda- 
tion. — Commercial Bank, Port Huron. 

It's a good thing to be well prepared 
against the adversities and contingencies 
of life. Money in bank answers the pur- 
pose most times. Let your dimes and 
dollars lie with us and note the incre- 
ment three per cent, tri-annual inter- 
est will foot up at the end of a year, 
five years, ten. We will be glad to give 
you explicit information on request. — 
Commercial Bank, Port Huron, Mich. 

Put your shoulder to the wheel. — The 
big round dollar — and try to roll up a 
few of them into a savings account next 
year. Start an account here with one of 
them — if no more — and whenever you 
start to spend one foolishly during 1904-, 
stop, put it into your savings account, 
and let it be earning three per cent, 
interest, compounded semi-annually, for 
you. — Kentucky Title Savings Bank, 
Louisville, Ky. 

An ordinary safe is possibly good 
enough protection under " ordinary " cir- 
cumstances. 

But burglars come, fires occur, when 
least expected, and easily penetrate the 
best of them. 

Not so with our safe deposit boxes 
— what they have they hold. 

You can rent one for a few dollars a 
year. — Title Guarantee and Trust Co., 
Atlanta, Ga. 

Down brakes now! and try to save 
something next year. Open a savings ac- 
count at this bank — with $1 if no more 
— and put part of your income into it 
regularly. Take one of the little banks 
which are furnished free to depositors 
for home use. You'll find it a great help. 
Many a " stray nickel " will get into 
it and help swell your fund. Interest 
at three per cent., compounded semi-an- 
nually. — Kentucky Title Savings Bank, 
Louisville, Ky. 

Can you answer yes? when asked if 

BA 



you are satisfied with the state of your 
finances— 

If not a savings account will, per- 
haps, help you to answer more satisfac- 
torily. 

The best depository for this account is 
the First National Bank, Charlotte, 
Mich. 

Dollars and sense. — Your money is not 
idle a minute in our hands. 

We watch it — keep it working day and 
night. 

It increases rapidly. 

Why not start the ball rolling now? 

One dollar will do it. 

Then what you add from time to time, 
with the interest, will soon grow to a 
very handsome amount. 

Call to-day and begin your financial 
prosperity. We pay three per cent, in- 
terest. — Scranton Savings Bank, Scran- 
ton, Pa. 

Nature teaches the birds and beasts to 
make provision for the future. Why 
don't you follow the example of these 
good providers and save from present 
earnings for future needs? — The Security 
Title and Trust Company, York, Pa. 

If you have not visited this bank on 
Saturday night you should come this 
evening and see the crowds of wage- 
earners depositing their earnings — it 
would be a revelation to you and give 
you some idea of the saving workers 
of Los Angeles. — Southern California. 
Savings Bank, Los Angeles, Cal. 

If you wait for your ship to come in 
you may be without your share of this 
world's good things for a long while. 
A better way is to begin saving now. — 
The Columbus Savings and Trust Co., 
Columbus, Ohio. 

How is it that the small wage earner 
forgets the future? In the majority of 
cases he does not save and at sixty is 
still going around his circle of spending 
his all. Save a certain percentage of 
your earning. It is the royal road to 
wealth. Money deposited with us earns 
four per cent interest, and interest is 
compounded twice a year. — Mercantile 
Trust $■ Savings Bank, Los Angeles. 

Saving is the easiest way to get rich 
according to one of Benjamin Franklin's 
maxims. The easiest way to save is to 
deposit your surplus earnings in the 
Home Trust Co. Interest paid from day 
of deposit to day of withdrawal. — Home 
Trust Co., Newark, N. J. 

The road to wealth is the way of sav- 
ing through the aid of a strong bank 
for savings like this institution for the 
betterment of citizens' conditions. With 
the three per cent, interest we pay, com- 
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OF SELLING PHRASES 



63 



pounded semi-annually, your deposits day 
by day, week by week — even month by 
month — accumulate rapidly and con- 
stantly, and competence, if not wealth, 
is yours long before you're sixty, or 
too feeble to work. — Commercial Bank, 
Bay City, Mich. 

The first care. The first care of the 
depositor should be the safety of the 
bank. The first care of the bank should 
be the safety of the depositor. It is 
our care for the safety of the depositor 
that has caused our growth, and earned 
the confidence of those whose first care 
is safety. — First National Bank, Mont- 
gomery, Ala. 

The rainy day of sickness, adversity 
or hard times is pretty sure to come to 
every man at some time in life, gen- 
erally when advancing age makes it hard- 
est to meet. Ready money in our bank 
is a good provision for such occasion. 
Don't postpone starting an account un- 
til you have a large sum. Your sur- 
plus will grow faster here than in your 
pocket. Start to-day with one dollar. — 
Dennison Trust Co., Dennison, Texas. 

Steady saving — putting away a portion 
of your income as soon as you receive 
it — will soon give you a snug sum. In- 
terest on savings deposits at this bank 
compounds semi-annually. Every dollar 
you deposit here earns increase for you. 
— Union Bank of Savings, Los Angeles. 

Those who desire to place their money 
where it will be free from every ele- 
ment of chance or speculation, and where 
it will be immediately available when 
wanted, should open an account with the 
Third National Bank, Scranton, Pa. 

Don't burn the candle at both ends. 
You will surely come to want if you 
do. Better cut off your unnecessary 
expenses and deposit the amount thus 
saved on a savings account. We pay 
four per cent, interest on savings ac- 
counts and certificates of deposit. — The 
Columbus Savings § Trust Co., Colum- 
bus, Ohio. 

One dollar will do to open a savings 
account with us. Wisdom, foresight and 
economy strongly counsel everyone to 
have a bank account. Anyone can open 
an account in our savings department 
with one dollar, and there are few who 
cannot save at least a dollar a week. 
If continued steadily this will soon grow 
to a respectable sum and may be the 
means of protection against the uncer- 
tainties of the future. — North Ward 
National Bank, Newark, N. J. 

Farmers' business. We give particu- 
lar attention to the business of farmers. 
We cordially invite them to make this 

BA 



their banking home. — The First National 
Bank, Crookston, Minn. 

When Benj amin Franklin said " It is 
the easiest thing in the world to de- 
ceive one's self," he spoke a great truth. 
Don't bask in the fancied security of 
present earnings. Take care of the fu- 
ture with a savings account. — Merchants' 
and Mechanics' Bank, Scranton, Pa. 

Ready money is a constant and sub- 
stantial friend. You can save something. 
Do not hesitate because the amount is 
small, but begin at once. Don't buy 
what you don't need. Save the cost of 
every unnecessary thing and you will 
be astonished in a short time to see 
how many dollars you will have. We 
invite small deposits. We are as well 
pleased to open an account of five or 
ten dollars as of a thousand dollars. 
Regular saving is the one speculation 
that always wins. — The East Side Sav- 
ings Bank, Rochester, N. Y. 

Only one sure way to have money — 
save it. Only one sure way to save it — • 
entrust it to the safe keeping of some 
responsible banking institution, so it can't 
burn hoies in your pockets. This is 
such an one — it has the capital and sur- 
plus fund, those guarantees of security 
to depositors, and its affairs were never 
in so prosperous a state as now. It 
conducts banking in all its legitimate 
branches and pays interest on savings 
deposits. — The Commercial National 
Bank, Youngstoicn, O. 

Stop the small leaks. Why not de- 
termine to save the small sums that, 
somehow or other, are spent so heedlessly, 
but always aggregate a very considerable 
amount in the course of a year? That 
is the science of finance and great for- 
tunes have been accumulated by prac- 
ticing it. Save them and entrust them 
to us and we will pay you compound 
interest upon them. — The Commercial Na- 
tional Bank, Youngstown. 

Time is money, and now is the time 
to save money. Put your spare cash 
where it will be industrious and earn 
more for you. We are glad to receive 
deposits from the thrifty, and we al- 
low liberal interest on large or small 
sums. It is distinctly to your advan- 
tage to get acquainted with our bank- 
ing methods, and you will at once see 
the propriety of beginning a bank ac- 
count at once. Drop in and let us tell 
you about it. — Home Savings and State 
Bank, Peoria, III. 

We solicit your business, whether large 
or small, and promise you safety, prompt- 
ness and courtesy. — The National Bank 
of High Point, High Point, N. C. 
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64, 



ADVERTISERS CYCLOPEDIA 



Safe as a government bond and yield- 
ing a much higher rate of income is a 
deposit account in the savings depart- 
ment of the Third National Bank, Scran- 
ton, Pa. 

A good bank confines its business to 
the safe-keeping of its depositors and 
the loaning of its resources in such a 
manner that they will be perfectly safe 
and can be collected when due ; benefiting, 
at the same time, the borrower and, 
through him, benefiting the whole com- 
munity. We offer you absolute safety 
in our ample resources and in the ex- 
perience of our officers. We have no 
excessive loans, neither have we any in- 
vestments outside of our banking fix- 
tures. You will be pleased with the ser- 
vice you receive. — Capital National Bank, 
Lansing, Mich. 

To have a checking account at the 
bank is not a hobby. There is reason 
in it. It is wise and it pays. You can 
pay your bills with checks, which we 
return to you. Each check is a receipt 
in full for every dollar you pay out. 
Your check book shows just where your 
money went. This is a good system of 
bookkeeping. You can have your bank 
book balanced at any time. It should 
be balanced at least once a month. Some 
times your memory fails you — you for- 
get whether you paid a certain bill at 
the store. If you keep a checking ac- 
count and paid your bills by check, you 
could turn to your checks — they will show 
the bills you paid, the date and the 
amount. — Salem State Bank, Salem, Ore. 

Stronger than the average of the 
strongest. There are 6794 national banks 
in the United States. Of that number 
365 are designated by the National gov- 
ernment as reserve banks and upon their 
strength and solidity depends the safety 
of the whole National banking system. 
The strength of a bank is indicated by- 
its capital and undivided profits, and 
it therefore is of interest to know that 
the average strength of the 365 reserve 
banks of the country is $2,007,000. The 
capital and undivided profits of this bank 
are in excess of $2,100,000, which fact 
shows that its strength is greater than 
the average of the strongest banks in the 
United States. — The Hartford National 
Bank, Hartford, Conn. 

Don't spend all you earn. Make it a 
rule to deposit a portion of your weekly 
or monthly wages in a savings account 
where your money will earn interest. — 
Home Savings Bank, Washington, D. C. 

Government bonds are good things, but 
few people can afford them. A savings 
account at this bank is just as safe — 

BAN 



can be started with $1.00 and pays four 
per cent, interest. — Reserve Trust Co., 
Cleveland, Ohio. 

There is a feeling of comfort in the 
knowledge that, no matter what the fu- 
ture may have in store for you, you 
and your family will be assured against 
want by your savings account. Open 
an account to-day. This bank pays four 
per cent, interest compounded semi-an- 
nually. — The Columbus Savings $ Trust 
Co., Columbus, Ohio. 

Some people dislike to enter the doors 
of a bank. Why? Because they think 
their small business is too trifling for 
the banker to bother about. We invite 
such people to come in and use this 
bank. We are in business purposely to 
be bothered. Every man, woman or 
child should have a bank account of some 
size. — The Citizens' National Bank, Mans- 
field, Ohio. 

The vital question. How much can I 
earn? is an important question. How 
much can I save? is the vital question. 
The saving habit is best encouraged by 
opening an account with the banking de- 
partment of the Union Trust and Storage 
Co., Washington, D. C. 

A bank account means much to the 
level-headed young man or woman who 
is determined to make a success of life. 
We have the names of many such en- 
tered on our books and are enrolling 
more every day. If yours is not among 
the number, come in and open an ac- 
count. Do it now. — The Columbus Sav- 
ings $ Trust Co., Columbus, Ohio. 

In talking over your affairs do not for- 
get that the State Bank, with a capital 
of $4-00,000 and a surplus of $.275,000, 
acts as executor and trustee under wills. 
Your best friend whom perhaps you 
would choose as your executor may die 
to-morrow, but the bank grows stronger 
every year and any interest entrusted 
to it will be most carefully guarded. — 
State Bank, Hartford, Conn. 

The first start in life towards wealth 
and riches consist in saving a portion 
of what you earn. The Commercial Sav- 
ings Bank not only guarantees absolute 
security for all money deposited, but 
pays three per cent, interest. You can 
open an account with a deposit of $1.00. 
— Commercial Bank, Bay City, Mich. 

Idle money — and idle men are both use- 
less. They should be at work. Money 
will work if you give it a chance. And 
you will be the richer if you place it 
at three per cent, interest in the Scranton 
Savings Bank. — Scranton Savings Bank,. 
Scranton, Pa. 
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OF SELLING PHRASES 



65 



The hardest thing about saving money 
is getting started. Our way of doing 
business makes it so easy to begin sav- 
ing that you really have no excuse for 
delaying. A deposit of two dollars will 
open an account in our savings depart- 
ment, and five dollars and upward will 
draw interest at the rate of three per 
cent, per annum. The beginning made, 
regular deposits will soon grow to be 
a habit, and one of the best you ever 
formed. — Fidelity Trust Company, New- 
ark, N. J. 

Rent a box and have your valuables 
and papers secure against loss. Boxes 
can only be opened by yourself. Con- 
venient and private rooms for use of pat- 
rons. A general banking business trans- 
acted. United States bonds and other 
investment securities bought and sold. 
Dealers in foreign and domestic exchange. 
Furnish letters of credit for travelers, 
available in all parts of the world. Col- 
lections promptly made on favorable 
terms. Accounts solicited. Prompt at- 
tention. Liberal terms. — Rock County 
National Bank, Janesville, Wis. 

Money goes easily when you carry it 
about with you. But there is economy, 
safety and satisfaction in putting it away 
in a safe and sound savings bank. The 
large capital and conservative manage- 
ment of this bank is a guarantee that 
your deposit is always safe. — The Co- 
lumbus Savings and Trust Co., Colum- 
bus, Ohio. 

Money at interest is a good silent part- 
ner — one that will work night and day, 
unflagging in its zeal for your welfare 
— one that the longer let alone the better 
work it will do. — North Ward National 
Bank, Newark, N. J. 

Get the habit. — Habit is the strongest 
impulse in man. Get the habit of sav- 
ing and your future welfare and pros- 
perity is assured. Maybe your habit 
now is to spend too freely. You realize 
that it is a bad thing and would like to 
overcome it. Big fortunes had small be- 
ginnings. Right here is where we de- 
sire to interest you. One single dollar 
constitutes the fund necessary to start 
an account with us. The saving habit 
will grow and so will your bank account. 

A helping hand in time of need is 
often an instant cash loan. If you need 
one, don't bother about your friends, but 
come to us. We are not brow-beaters 
nor Shylocks, and it will be to your gain 
to deal with us and experience uniformly 
honorable dealing. — Capital Loan Co., 
Trenton, N. J. 

The traveler can find no more conven- 
ient way to carry money to St. Louis, 

BAN 



abroad or elsewhere, than our " Travel- 
ers' Checks." — The Dollar Savings and 
Trust Co., Youngstown, Ohio. 

The affairs of this company are man- 
aged in a safe and conservative manner 
by well-known business men. Every 
banking facility is provided for and every 
reasonable accommodation given. Ac- 
counts taken subject to check or on time. 
All inquiries answered and courteous 
treatment given to those who may wish 
to transact business with the company. — 
Union Deposit $ Safe Co., Rockland Me. 

Money in bank gives you a feeling of 
security — enables you to take advantage 
of opportunities for making more money 
and lifts you out of the rut — makes you 
a manly man. — Reserve Trust Co., Cleve- 
land, O. 

To deposit your money with the Co- 
lumbus Savings & Trust Company than 
to loan it out promiscuously or to invest 
it in securities, the value of which you 
know little about. You may not get 
quite as large a rate of interest, but it is 
sure, and your principal is not only safe 
beyond question, but you can also get it 
whenever you want it. — The Columbus 
Savings <$; Trust Co., Columbus, Ohio. 

Idle money — and idle men are both use- 
less. They should be at work. Money 
will work if you give it a chance. And 
you will be the richer if you place it at 
three per cent, interest in the Scranton 
Savings Bank, Scranton, Pa. 

Every worker, regardless of his sta- 
tion in life, wins out by honest applica- 
tion. There is no room for drones in the 
modern hive. It is an age of " hustle." 
You should make your money " hustle " 
for you, too. If you haven't any sur- 
plus, get some. Money at work is a 
good silent partner. Begin to save money. 
Begin with a dollar a week if you can't 
save more. — H. C. B. Gill, Fresno, Cal. 

Have a reserve fund for emergencies. 
Don't depend upon your salary alone — 
that is only a temporary means of sup- 
port and is liable to stop any time. Start 
an account in our savings department to- 
day — it will not only be a protection to 
you, brut also will give you a standing in 
the business community. — North Ward 
National Bank, Newark, N. J. 

A single private paper justifies an ex- 
penditure of $3.00 a year for its safety 
— a safe deposit box at the Union Bank 
of Savings, 223 South Spring Street.— 
Los Angeles, Cal., Bank. 

The bread of charity. — Every man who 
does not save is in danger of depending 
on charity in old age. Only those who 
save are safe. — The Columbus Saving $ 
Trust Co., Columbus, Ohio. 
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66 



ADVERTISERS CYCLOPEDIA 



You've heard that old, old story about 
the stone in the middle of the highroad 
that all the cartmen turned out to avoid. 
They didn't know that the Duke had 
placed under the stone a purse of gold 
" for him who moves the stone." There's 
a stone in your road. When you come 
to the bank and open an account you 
move the stone — you find gold. Begin 
the "moving" and the "finding" to-day 
with a deposit in the Scranton Savings 
Bank. 

Laid off, laid up, laid away? Mr. 
Wage Earner: Did you ever think what 
might happen to you and your family, 
if any of the above should find you with 
no money in your purse? Wouldn't it 
be wise for you to provide against that 
day and to begin to save now? Our sav- 
ing department accommodates all who 
wish to lay aside small or large sums. — 
Moline National Bank, Moline, III. 

The first hundred dollars is just so 
many steps gained on the road to wealth 
and competency. 

Deposit your savings in the Holston 
National Bank. Your dollars, if depos- 
ited there, will earn more dollars and be- 
fore you know it you will have a nice 
bank account. — Holston National Bank, 
Knoxville, Tenn. 

The youth with a bank account becomes 
a man with a fortune. Open an account 
at the Orange Savings Bank, Orange, 

Idle money is money wasted. Why 
keep it in unsafe places when we will 
safely care for it and pay four per cent, 
interest. — Pittsburg Bank for Savings, 
Pittsburg, Pa. 

The boy who starts a bank account and 
saves and deposits the nickels and dimes 
that other boys would spend, is a boy 
who will begin active business life quali- 
fied to succeed. He will reach manhood 
with habits and qualities of character 
essential to thrift cultivated and devel- 
oped, and will have his savings and ac- 
cumulated interest as ready capital. A 
single dollar will open an interest-bear- 
ing account at the Union Bank of Sav- 
ings, Los Angeles, Cal. 

A boy with a bank account is fairly 
started on the road to independence. De- 
posits of any amount from $1 up are 
accepted by this bank. — The Union Sav- 
ings Bank of Pittsburg, Pittsburg, Pa. 

Money flies from most people — those 
who need it most, in fact — and the best 
way to arrest its flight is to put it in 
a bank — a strong, conservative, well-man- 
aged one like this. We not only save 
your money for you, but make it make 
money for you by paying you three per 
cent, interest, compounded every six 

BA 



months. The deposits in the savings de- 
partment are, with the exception of the 
cash reserve, invested in municipal and 
other bonds and mortgages on real es- 
tates. — The Savings Bank of East Sagi- 
naw, Mich. 

It rests with you whether your old age 
shall be passed in poverty and misery or 
in independence and comfort. A savings 
account now decides the matter. — The 
Pennsylvania Trust Co., Pittsburg, Pa. 

The management of this bank is com- 
posed of men who have achieved for 
themselves marked success and who now 
act in harmony for the greater success 
of the institution. — The Colonial Trust 
Co., Pittsburg, Pa. 

In making your will, remember that 
this bank is an executor, guardian or 
trustee that you can depend upon. Its 
life is perpetual. It never takes a vaca- 
tion. Is always ready to serve you. 
Your wishes will be carried out to the 
letter in any business you entrust to the 
State Bank of Chicago, Chicago, III. 

Neal Loan and Banking Co. A desig- 
nated State's depository. Quick roads to 
wealth are few, but there is a chance for 
every one to obtain a competence. Save 
your dimes and dollars, deposit them in 
our savings department, get the benefit 
of the interest we pay, and in after years 
thank us for advising you to practice 
economy. Begin with $1.00. — Neal Loan 
and Banking Co., Atlanta, Ga. 

Your children. Are you teaching them 
the importance of acquiring the habits 
of thrift and economy? You can open 
an account for them with $1.00 or more. 
Four per cent, interest computed semi- 
annually. — The Ohio Trust Company, 
Columbus, O. 

Will money help you? If so, call on 
us. Don't waste any time on the way. 
We will lend you money on your furni- 
ture, piano, team, fixtures, or other per- 
sonal property of value without removal. 
You can get it on short notice. You 
can have from 1 to 12 months to pay 
it back. You can pay it back weekly, 
monthly, quarterly, or as you may desire. 
You will have the use of both the money 
and the property. You will receive hon- 
orable, satisfactory dealings and all busi- 
ness will be strictly confidential. You 
will get the full amount you ask for. 
If you owe a balance to any other loan 
firm or furniture store we will advance 
you the money to pay them off. You 
can also get some additional money for 
other purposes if you wish. Your pay- 
ments will be so small that you will not 
feel them. Call and learn our methods. — 
Peoria Loan Co., Peoria, III. 
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OF SELLING PHRASES 



67 



A homeless wanderer in his old age is 
likely to be the fate of the man who is 
improvident in his youth. Assure your- 
self of a comfortable old age by cul- 
tivating the saving habit. A savings 
account opened with this company and 
consistently followed up makes old age 
a delight and bridges over many a 
trouble. — The Home Savings $- Loan Co., 
Youngstown, O. 

Savings accounts in the Memphis Trust 
Co. have the advantage of: 1st — Safety 
afforded by our large capital. 2nd — In- 
vestment in the highest class of securi- 
ties under the direction of conservative 
management. 3rd — A return of the larg- 
est rate of interest consistent with pru- 
dent banking, namely: 3 per cent. 4th — 
The attentive handling of every account, 
large or small. Ladies receive the most 
courteous consideration. Home savings 
banks furnished. Accounts opened be- 
fore the 5th of the month receive interest 
from the first. — Memphis Trust Company, 
Memphis, Tenn. 

If you save now then sometime in 
the future you will have something to 
draw on. Perhaps when you need it 
badly. Why not start a savings account 
here now — with a dollar, or as much as 
you can spare? It will earn a fair 
rate of interest and prove an incentive 
to save more. Accepts deposits in sums 
of one dollar and upward. — Sacramento 
Bank, Sacramento, Cal. 

Poverty makes cowards of us all. 
Make up your mind to save part of your 
earnings every week — the more the better, 
but even a little is better than none. — 
Home Savings Bank, Washington, D. C. 

A suggestion. Unemployed money at 
home is at risk of theft or fire — is safe 
when deposited in a sound bank. Small 
accounts invited. — Yale National Bank, 
New Haven. 

Open an account with the Goethe Bank 
and get a bank book. You will soon 
find a perusal of its pages more absorb- 
ing than the most thrilling work of fic- 
tion. It will become a book of great 
interest — 4 per cent, in fact. — Goethe 
Bank, Sacramento, Cal. 

Money talks this way to most people, 
bidding them a fond adieu. Why? Be- 
cause they won't save it, or don't know 
how, or don't realize the advantages of 
saving. Suppose you ask us to explain 
the profit to you of putting away a 
few dollars here, the increment of 3 per 
cent interest and the results. — Texas 
Bank and Trust Co., Galveston, Texas. 

The training of a boy in habits of 
saving, thrift and industry, will insure to 
his success in after life. Set him a 

BAN 



good example by depositing part of your 
earnings in this strong and sound bank 
for savings— better still, open a small 
account is his name with us now. Three 
per cent interest compounded semi-an- 
nually will make him a nice nest egg 
when he's 21. — Texas Bank and Trust 
Co., Galveston, Texas. 

It is not what you make but what you 
save that makes you rich. The Deposi- 
tors' Account Department gives you 
every economy of our cash system and 
our famously low prices, and an addi- 
tional 4% interest, compounded every 
three months, on unexpended balances. 
At the same time you enjoy every con- 
venience of a credit system, without be- 
ing taxed excessively to support it and 
to make up its bad debts. You can de- 
posit as much or as little as you please, 
and you can withdraw your money at a 
moment's notice. We urge you to give 
it a trial — make one test of the advan- 
tages that have appealed to thousands 
of others. — Binghamton Trust Co., Bing- 
hamton, N. Y. 

Did it ever occur to you that some- 
one is drawing interest on the money 
you needlessly spend each day? It's 
time to stop. Think it over. We'll help 
by furnishing a Home Bank Free and 
paying 3 per cent. Call today. — Missouri 
Savings Bank, Kansas City, Mo. 

A good bank where you may rest 
assured every transaction will be con- 
ducted with that absolute trustworthiness 
that has always characterized our busi- 
ness for more than half a century. In 
opening your bank account with the 
State Bank you will be making no mis- 
take. — State Bank, Hartford, Conn. 

Manage your income. Don't let your 
income manage you. If you didn't have 
the money you wouldn't spend it. Then 
why spend it simply because you have it? 
Open an account with the Security Sav- 
ings Bank and save enough money to be 
your own master. — Security Savings 
Bank, Neicark, N. J. 

Is your Will made? Are you willing 
to allow your estate to be distributed 
in the manner it will be if you make 
no Will? Or, are you waiting to make 
a Will, and incurring the risk of being 
taken away suddenly, with the possibility 
of thereby defeating your intentions? 
Even if you have made a Will, are you 
sure that no conditions have since 
arisen that would make such Will de- 
fective or void? Why not give this mat- 
ter the prompt and careful attention it 
deserves and consult some one of ex- 
perience in such matters before it is 
too late? Fidelity Trust Company, the 
KS 



68 



ADVERTISERS CYCLOPEDIA 



largest Trust Company in the State, and 
because of its long and varied exper- 
ience in such matters, is frequently con- 
sulted by those who desire it to draw 
Wills and act thereunder as Executor, 
Trustee or Guardian. It will be to the 
interest of your estate to learn what are 
the advantages in having a Trust Com- 
pany instead of an individual administer 
your estate. Full particulars can be 
obtained without charge by those who 
seek such information, upon application 
to Fidelity Trust Company, Newark. 

Eh! Haven't seen it for years. Want 
to sell your property, so a new one is 
necessary. Result: It costs you more 
for the new abstract than would pay for 
a safe-deposit box for several years. 
And think of the security gained for 
other papers, valuable jewels, etc., if 
you had a box in the safe-deposit vaults 
of the — Fourth National Bank, Mont- 
gomery, Ala. 

You can save something and the 
amount you save is not so important as 
to save systematically and persistently. 
Open an account here with one dollar 
and take home with you one of the little 
banks which are furnished to deposi- 
tors free of charge. Drop into this 
little bank, every day or every week, 
whatever you can spare from your in- 
come. The habit will soon be formed and 
your fund will grow steadily — earning 
compound interest all the time. Don't 
say this plan won't work with you — 
try it first. It has worked, and is work- 
ing with lots of people who could never 
save any other way. Call, 'phone or 
write. — Kentucky Title Savings Bank, 
Louisville, Ky. 

It is worth something to a depositor 
to know that his money is being placed 
in as strong a bank as it is possible 
to find. The affairs of this bank are gov- 
erned with conservatism combined with 
enterprise and up-to-date methods which 
make for soundness and satisfactory 
banking service. — The Fidelity Trust Co., 
Bufalo, N. Y. 

This company solicits the accounts of 
banks, firms and individuals of such busi- 
ness men, trust estates, religious and 
benevolent organizations, and all who de- 
sire to transact their banking business 
with a sound conservative institution. — 
Los Angeles Trust Co., Los Angeles. 

The hardest part of anything is the 
start. It's easy when you get going. 
Just make up your mind to begin saving 
money to-day and you'll find it so easy 
to keep it up that you'll wonder why 
you never did it before. Put the money 
with us and get an addition to your 

BAN 



income from it. — Eagle Savings $ Loan 
Co., Brooklyn, N. Y. 

A bank account is like a snowball — 
roll it gently along without your notic- 
ing it. — Schenectady, N. Y. 

Gone but not forgotten. The money 
you might have saved, but didn't. Open 
a bank account, save your money and 
become independent. Our Savings De- 
partment offers you every inducement to 
save while you are young. You will 
never be younger, but always growing 
older. — Citizens' National Bank, Mans- 
field, O. 

Save while the sun shines, then when 
the " rainy day " comes you'll find your 
bank book your best umbrella in pro- 
tecting you from adversity's storms. 
Open a bank account now with the Mer- 
cer Trust Co.; you'll be delighted to 
see how rapidly your money accumu- 
lates in this way. We pay 3 per cent, 
interest on time deposits. — The Mercer 
Trust Company, Trenton, N. J. 

Deposit your savings in our special 
account and receive 4 per cent, interest. 
Deposits may be withdrawn at any 
time. Interest paid on check accounts. — 
Pavonia Trust Co., Jersey City, N. J. 

This company has perfect facilities 
for the transaction of all banking busi- 
ness; and offers distinct advantages to 
all classes of depositors. Our banking 
department solicits the accounts of 
banks, firms and individuals, business 
men, trust estates — and all who desire 
to transact their banking business with 
a sound, conservative institution. — Los 
Angeles Trust Co., Los Angeles, Cal. 

Your money on term deposit here will 
earn for you the highest rate of inter- 
est consistent with prudent banking, 
namely, 4 per cent. Every account is 
handled with the utmost care and atten- 
tion. Ladies and children are assured 
of courteous consideration. — Goethe 
Bank, Sacramento, Cal. 

Savings deposits at this bank are ex- 
empt from taxation. This point, to- 
gether with the fact that interest on 
such deposits compounds each six months, 
makes a saving account with this in- 
stitution a profitable and very desirable 
investment. — Union Bank of Savings, Los 
Angeles, Cal. 

Some people's savings are burned up, 
and some forget the hiding place, and 
thus they never do their owner any good. 
Such people are to be commended for 
having formed the habit of saving, but 
too much condemnation cannot be given 
the mind that didn't have foresight 
enough to use the bank. — Citizen's Nat- 
ional Bank. 
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OF SELLING PHRASES 



69 



At one side you have the bank — that's 
where you save; at the other the pawn 
shop — that's where you don't. Of course 
we speak for our own interest, but 
vastly more for yours, when we advise 
you to deposit your savings with us, 
where you get 3 per cent, interest a 
year instead of having to pay consider- 
able more. Think it over. — Commercial 
Bank, Bay City, Mich. 

To the business man seeking a bank 
connection the Dollar Savings and Trust 
Co., with a capital of one million dollars, 
offers the advantages of its large re- 
sources, the best of service and every 
facility for the proper handling of his 
affairs. — The Dollar Savings and Trust 
Co., Youngstown, O. 

The improvidence of a large number 
of people is not due so much to a desire 
to spend every cent they earn, as to 
their failure to understand the value 
of small economies. If a start, no mat- 
ter how small, would only be made of 
laying aside a small portion of the 
income, each week or month, the lesson 
of economy would soon be learned. Start 
an account with us to-day, no matter 
what may be the amount. This strong 
company will gladly help you to ac- 
cumulate more. — The Fidelity Trust Co., 
Rochester, N. Y. 

Having the right kind of a bank back 
of you is an important factor in your 
business. You can't be too careful in 
making a selection. This bank wants 
your account and makes every effort to 
safeguard the business interest of de- 
positors. Borrowers are accorded every 
accommodation consistent with safety. — 
The Union National Bank, Johnstown. 

Making a record for business sagacity 
is well begun with a bank account. Its 
possession shows you to be a man of 
method, caution and thrift. The houses 
with whom you deal have more respect 
for you if you pay by check instead 
of currency. At this Bank you may learn 
of many advantages accruing to de- 
positors. You will also learn how easy 
it is to open an account here. — The 
U. S. National Bank, Johnstown, Pa. 

Interest on interest soon reaches a 
snug sum. Spend to spare, spare to 
speed, bring your dollars where they 
breed. — Merchants' National Bank, 
Allentown. 

The rainy day doesn't worry the man 
with a substantial bank account. Even 
in the case of a flood he can ride in 
safety in the savings account ark. A 
small amount set apart each week will 
not inconvenience you — start to-day. — The 
People's Bank, Scranton, Pa. 

BA 



What is your ambition? We believe 
it is your ambition to make money. 
But how about your ambition to save 
some of it? No matter how little it 
may be — make a start — begin to live on 
less than you earn — start to put by 
the capital which will some day mean 
independence to you. You make a wise 
move toward independence by opening an 
account with this strong institution, 
where your money is safe and will grow 
rapidly at compound interest. — The Mer- 
cer Trust Company, Trenton, N. J. 

Our hobby is safe banking. This bank 
calls attention to the publicity in the 
conduct of its savings bank business, a 
list of its resources being examined by 
a disinterested committee, a copy of 
which we are always glad to furnish. 
A high standard of conservatism is 
maintained, and our methods are mod- 
ern and satisfactory to our patrons. We 
most thoroughly appreciate the confidence 
of the banking community, and we re- 
spectfully call attention to our liberal 
profit sharing plan of paying interest 
in many ways, our rates being on check- 
ing accounts, two per cent.; on saving 
accounts, four per cent. — Spokane fy 
Eastern Trust Co., Spokane, Wash. 

To save is to succeed; open an account 
with the Union Bank of Savings. In- 
terest paid on deposits. — Union Bank of 
Savings, Los Angeles, Cal. 

A wise man doesn't live as though 
his income couldn't stop — he makes pro- 
vision for sickness, lack of work, acci- 
dent and old age, by having a savings 
account with this company, where every 
dollar he deposits earns 4 per cent, 
interest. — Pennsylvania Trust Co., Pitts- 
burg, Pa. 

Riches. — Others have grown rich, why 
not you. 

Others have worked for just as little 
and even smaller wages than you receive 
and have been able to deposit a snug 
sum in the bank, where it earned in- 
terest for them night and day and year 
'round — why not you? Others — young 
and old, men and women, right here in 
Richmond — are regularly bettering finan- 
cial conditions — are making the cash that 
they might fritter away earn them 3 per 
cent, per year, by being regular weekly 
depositors in the Savings Department 
of our bank — why not you? — Planters' 
National Bank, Richmond, Va. 

Once a week, or once a month, lay 
aside a portion of your income. Deposit 
this in our Savings Department. But 
don't neglect to save. This money will 
come handy to you some day — indeed it 
will.— West Side Trust Co., Newark, N. J. 
NKS 



70 



ADVERTISERS CYCLOPEDIA 



There is no dishonor in true economy. 
Do not hesitate to lay aside a reasonable 
portion of your income. If you so de- 
sire we will help you to save it. — North 
Ward National Bank, Newark, N. J. 

We ask for new accounts because we 
are capable of rendering the best bank- 
ing service, and because we offer that 
high measure of security that appeals 
to the prudent and conservative people 
of this community. We invite your con- 
sideration as a desirable institution in 
which to have an account. — First Nat- 
ional Bank, Binghamton, N. Y. 

What is your ambition? We believe 
it's your ambition to make money, but 
what about your ambition to save some 
of it? No matter how little it may be, 
make a start. Begin now to live on less 
than you make, begin to put by the capi- 
tal which will one day mean indepen- 
dence to you. You make a wise move if 
you open an account with this strong 
institution, where your money is safe, 
and grows rapidly. Three per cent, in- 
terest paid on time deposits. — The Mer- 
cer Trust Company, Trenton, N. J. 

The average householder finds a bank 
account in a trust company of immense 
convenience and saving. Her bank book 
and paid checks show at once her de- 
posits and payments, and the checks 
are themselves proofs of payments. — The 
Investment Company, Philadelphia, Pa. 

The State Bank offers to its deposi- 
tors every facility which their business, 
balances and responsibility warrant, and 
respectfully solicits acceptable accounts 
of banks, mercantile firms and individ- 
uals. The steady and substantial growth 
of our savings department commends it 
to those who wish to save money. In- 
terest at 4 per cent, per annum, pay- 
able quarterly. You can begin with one 
dollar. — The State Bank, Columbia, S. C. 

Fifty years of experience in banking 
is at your service if your account is 
in this bank. We offer careful, con- 
scientious service to all depositors — large 
and small. Your account is invited. — ■ 
American National Bank, Hartford. 

Your banking business carefully and 
promptly transacted. Large resources, 
a strong Board of Directors and capable 
management are but a few of the many 
features that commend this bank to one 
considering the opening of a bank ac- 
count. — First National Bank, Bingham- 
ton, N. Y. 

" Take care of your pence and the 
pounds will take care of themselves," 
said Ben Franklin, a long time ago. It 
is still true, as many of our friends and 
savings depositors are learning every 

BA 



day. We have paid since organization 
4 per cent, interest on term deposits. — 
Goethe Bank, Sacramento, Cal. 

All you have to do with a saving 
account is to start and keep it going — 
then watch and help it grow — doesn't 
take long for it to come up to a con- 
siderable amount — then you'll see the 
advantage, the wisdom of saving. One 
dollar is sufficient to start — pays divi- 
dends on all deposits. — Sacramento Bank t 
Sacramento, Cal. 

Bank accounts and other personal pro- 
perty of foreign corporations doing busi- 
ness in New York, and of individuals 
residing outside of New York are taxable 
when kept within that State. No such 
law exists in New Jersey. It is there- 
fore evident that it is of great advantage 
both to individuals and corporations to 
have safe deposit accommodations and 
bank accounts in New Jersey. — Mer- 
chants' National Bank, Newark, N. J. 

People having no bank accounts are 
invited to make use of this company for 
that purpose. It indicates a certain 
financial responsibility to speak of " My 
Bank," and we shall be glad to have you 
so regard this company. Under safe, 
efficient and conservative management. — 
Home Trust Company, New York. 

Every one should have a checking 
account. It is convenient as well as 
practical to pay bills by check, thus 
avoiding the risk of carrying money, or 
leaving it at home, where it might be 
stolen. We solicit your account, be it 
large or small, and guarantee prompt, 
efficient and courteous treatment to all. — ■ 
People's Trust and Savings Bank, Gales- 
burg, III. 

The secret of success is hard work 
and clear thinking. The industrious per- 
son earns more than his necessary ex- 
penses, and the thinking person saves 
this surplus and deposits it in a good 
strong bank like ours. Do not postpone 
opening an account with us because your 
income is small. A single dollar is 
enough to start with — then the way will 
be easier. We pay three per cent, in- 
terest, compounded semi-annually. Your 
name would look well on one of our 
passbooks. — Home Savings Bank, Wash- 
ington, D. C. 

Draw a check. A check account is 
a great convenience, one that saves both 
time and money. It is convenient when 
you have out-of-town payments to make, 
as the check is safe in the ordinary 
letter; and then a cancelled check is 
the best receipt. We shall be glad to 
open an account with you. — The New 
Haven Trust Company, New Haven. 
NKS 



OF SELLING PHRASES 



71 



So says the old adage — "Prosperity 
makes friends and adversity tries them. 
And it's true, too. A bank account, 
made and added to in days of pros- 
perity, will prove a most reliable friend 
in time of adversity. You ought to have 
the protection of a bank account. Maybe 
you need it now — to-day. But no man 
knows what the future may bring forth, 
and it's the part of wisdom, to prepare 
for possible misfortune. Bring down 
your money to-day. — The Fourth Nat- 
ional Bank, Montgomery, Ala. 

Your funds will be cared for here in 
a way which admits of no criticism. We 
have a line of patrons who have found 
this bank in every way satisfactory 
and some of them have been with us over 
fifty years. We regard our clients' in- 
terests as identical with our own, real- 
izing that a satisfied customer is the 
best advertisement a bank can have. — 
State Bank, Hartford, Conn. 

George W. Childs said : " A young 
man should not yield to any temptation 
to relax his effort in attending to his 
business in order to amuse himself." 
Mr. Childs always took pride in doing 
his work well and saving his money — 
his determined efforts brought success, 
fortune and respect. You, too, can be 
successful by saving your money and 
opening an account with the Mercer 
Trust Company, where your funds are 
absolutely safe and will yield you a good 
return. — The Mercer Trust Co., Trenton. 

It will surprise your wife, as well as 
yourself to find how rapidly your ac- 
count will grow when you have once 
started it, and add to it constantly. 
Open a saving account with us at once. — 
The Columbus Savings &; Trust Co., Col- 
umbus, O. 

Your best friend cannot always be 
with you. Also friendships fail, but 
a bank account is a friend always — 
doubly so in times of adversity. Start 
the account now. Add a little every 
pay day. It doesn't take long for it to 
grow. One dollar opens a savings ac- 
count and secures a bank for use in 
the home. — Denison Trust Co., Denison. 

A man's wife has much to do with his 
success or failure. If she be thrifty, 
his fortune is half made. If she be ex- 
travagant, success will come slowly if at 
all. Thousands of thrifty wives carry 
savings accounts with this Bank where 
their money earns 4 per cent, and can 
be withdrawn when wanted. The savings 
accounts and checking accounts of 
women are always welcome here. — The 
Columbus Savings &; Trust Company, Col- 
umbus, O. 

BA 



Sound advice to young men. Two 
good rules, which, if followed, will bring 
fortune: First— Buying nothing until 
you can pay for it. Second— Saving a 
part of your weekly earnings — even if 
it be no more than a quarter dollar — 
and put your savings monthly in this 
bank. We pay interest on savings ac- 
counts, and would be pleased to have 
you open one with us. — Merchants' Nat- 
ional Bank, Allentown, Pa. 

At the seashore one can enter so much 
more heartily into the enjoyments if no 
anxiety is felt regarding valuables left 
home. The absolute cure for this wear- 
ing nervous feeling is to rent a box at 
the Safe Deposit Vaults of the Califor- 
nia State Bank. — Sacramento, Cal. 

Getting rich. — The quickest way to 
get ahead in the world is to save a part 
of your earnings regularly. Miss big 
profits and miss big losses. Accept 
fair, but sure, returns. — People's Sav- 
ings Bank, Pittsburg, Pa. 

Your valuables are never safe outside 
a safe deposit box. Thieves and fire 
are not the only danger — there's always 
a probability of your losing or misplac- 
ing jewels, important papers, etc. A 
safe deposit box at the Union Bank of 
Savings affords you a definite place of 
absolute safety for all small articles of 
value. — Los Angeles, Cal. 

Advantages of National bank protect- 
ion. A National bank receives its char- 
ter from the United States Government; 
is directly under Federal supervision, 
thoroughly examined by Government 
officials at least twice a year and re- 
quired by law to make public reports 
of its condition under oath of its officers 
and directors. Make the First National 
Bank of Binghamton the depository for 
your funds and secure this Government 
protection. — First National Bank, Bing- 
hamton, N. Y. 

The dollar that is spent is a lost 
friend — gone forever. The dollar that 
is saved is a working partner — never 
sleeps — always adding to your store. A 
dollar deposited in this bank opens an 
account and earns dividends. Better de- 
posit that spare dollar now. — Sacramento 
Bank, Sacramento, Cal. 

Temptations easily overcome the man 
who carries his wealth in his pocket. 
Usually at the end of a year a man is 
no better off than at the start. The 
thrifty and careful man deposits his 
surplus with "The Old Home," where 
it earns 4 per cent, compounded in- 
terest and yet is subject to withdrawal 
at any time. — The Home Building Asso- 
ciation Co., Newark, N. J. 
NKS 



72 



ADVERTISERS CYCLOPEDIA 



When to save. Whenever earning be- 
gins, savings should begin. We have 
started a lot of people in the right 
direction. Some had never before saved 
anything — because they had given the 
matter no serious thought. Our savings 
department is an ideal place in which to 
start an account that may lay the foun- 
dation of your fortune. Deposits of one 
dollar or more will be received and we 
will pay you four per cent, interest com- 
pounded twice a year. Start to save 
now. — Denison Bank $ Trust Co., Deni- 
son, Texas. 

You can't do it! You might as well 
try to carry water in a sieve as to try 
to find a more liberal plan of loaning 
money on personal belongings than we 
provide. Absolute privacy, prompt re- 
sponse to requests and liberal terms. 
Loans made on furniture, fixtures, pianos, 
horses, wagons, cattle and other personal 
property. Remember — We give you the 
full amount of the loan applied for in 
cash. No charges of any kind taken 
out in advance. — Fidelity Loan Co., 
Peoria, III. 

Provide for future needs. A man with 
a family to support cannot afford to 
allow future needs to be wholly unpro- 
vided for. Live in the present as though 
you were a little poorer than you really 
are, and in the future when misfortune 
comes, you will be richer than you seem. 
A small sum deposited with this company 
to which additions are made from time 
to time will grow into a significant fund, 
bearing interest at the rate of 4 per 
cent, per annum. Capital $200,000.00 — 
The Terre Haute Trust Co., Terre Haute. 

Our plan. For the convenience of 
investors and others who are desirous of 
receiving the income on their money 
more frequently than twice a year, this 
company has adopted a plan of issuing 
coupon certificates of deposit bearing a 
liberal rate of interest and with coupons 
attached payable four times a year. — 
Sangamon Loan and Trust Co., Spring- 
field, III. 

A talk with business men. This bank 
pays interest on deposits subject to 
check — a feature which is in force in 
the largest banks throughout the United 
States. It gives the business man the 
opportunity to place his money where 
it will earn a fair rate of interest and 
at the same time be ready to meet in- 
stant demand. The People's Bank & 
Trust Company is governed by the same 
rigid laws of the State of Connecticut 
as are all State Banks and Trust Com- 
panies. The same guaranteed protec- 
tion is given you here. Interest bear- 

BAN 



ing check accounts is not a new idea. 
It has been in force for years and 
proven profitable in Hartford, Bridge- 
port and Waterbury, as well as all other 
cities in New York and New England. 
Is there any good reason why a check- 
ing balance should not earn interest 
when interest is paid on other forms 
of deposit? This feature is worthy of 
careful consideration. Why not talk it 
over with us? — The People's Bank $ 
Trust Company, New Haven, Conn. 

The Ridgely National Bank has oper- 
ated under the National Bank Act for 
more than forty years, making five state- 
ments of conditions each year, and under- 
going semi-annual examinations by Fed- 
eral examiners. To-day its business is 
larger than ever in its history. It in- 
vites you to establish banking relations 
with it on the basis of its record. 
Courteous treatment, progressive methods 
and a careful consideration of your re- 
quirements are assured you. — The 
Ridgely National Bank, Springfield, III. 

Satisfactory banking. Almost the 
only compliment, certainly the highest, 
which the man of business will pay to 
any service rendered him is that it is 
" satisfactory." That means everything. 
This bank renders to all its clients, 
great and small, a service which is faith- 
ful, efficient, obliging, correct and re- 
liable. For this reason it is pronounced 
by the best judges to be " satisfactory." — 
The Northern Bank, Winnipeg, Can. 

The ordinary savings bank that makes 
loans on lands and bonds is perfectly 
safe, but the interest is small to the 
depositors. If you can make twice that 
interest in a co-operative bank, that 
loans all your money on lands and 
buildings, and distributes all the profits 
to you, is it not common sense to place 
your savings in a co-operative bank? 
Think this over without the aid of your 
banker, and you will get more interest 
on your money, with the same security. — 
The Continental Building <% Loan Asso- 
ciation, Los Angeles, California. 

Safeguard your estate. Many persons 
devote the best years of their lives to 
the accumulation of a competence for 
themselves and families. It also be- 
hooves individuals to consider the quest- 
ion of having this accumulation safe- 
guarded after they have passed away, 
that they, their families or relatives may 
secure the full benefits of the estate. 
Remember that the New Haven Trust 
Company will faithfully and econom- 
ically perform the duties of the exe- 
cutor. You are invited to consult with 
us about this matter. — The New Haven 
Trust Company, New Haven, Conn. 
KS 



OF SELLING PHRASES 



73 



Women interested in banking. Women 
are becoming more and more interested 
in banking. The prudent housekeeper 
realizes that paying her bills by check 
is the safest and most convenient way 
of settlement. The accounts of women 
are especially invited by the South Texas 
National Bank, where they will find 
every safeguard, courtesy and facility of 
modern banking. — South Texas National 
Bank, Houston, Tex. 

A strong foundation. Money in the 
bank is a strong foundation for plans 
to build on. Not all of us can be rich, 
but all of us can better our conditions. 
Saving — steady and persistent — will ac- 
complish wonders. Open an account with 
us to-day with whatever amount you 
can spare, then add to it as opportunity 
permits. The interest we pay will help 
swell the sum, and presently you will 
have a foundation for starting some sub- 
stantial business or a competence for 
old age. — Planters <§■ Mechanics National 
Bank, Houston, Tex. 

Just think of the comfort, the sat- 
isfaction you would have if only you 
a little sum set away for a rainy day — 
often you must borrow only to pay 
back. You can save, don't wait until 
you must regret you didn't. See us to- 
day in regard to an account. One dol- 
lar will start you and we pay you three 
per cent, interest, too. Deposits re- 
ceived up to the 5th of the month draw 
interest from the first. — Merchants $• 
Manufacturers Bank, Milwaukee, Wis. 

The little things that count are pennies. 
The nickles and the dimes that most 
people don't count in their expenditures 
are the ones that waste your dollars. 
Place your dollars with the Citizen's 
Bank for safekeeping and the accumu- 
lation of interest. Our financial stand- 
ing is of the highest, and we offer excep- 
tional advantages. — The Citizen's Nat- 
ional Bank, Houghton, Mich. 

Growing old? Probably it has never 
occured to you, but don't you think that 
you really should be saving some money? 
You are always liable to get sick or 
hurt, and anyway, if you live, you posi- 
tively will grow old. What will you do 
then if you have no money? A savings 
account with this strong bank makes 
the " growing old " scare vanish. One 
dollar starts the account. We pay four 
per cent, on time deposits. — Rockland 
Trust Company, Rockland, Maine. 

Banking points to consider. In all 
commercial centers, in fact, wherever 
business is transacted, the services of a 
good bank are of great value to the 
people. In making the Commercial Nat- 

BAN 



ional Bank your depository, you secure 
safety for your funds as well as 
prompt, courteous and liberal treatment. 
— Commercial National Bank, Salt Lake 
City, Utah. 

The treasure of the home is a bank 
book given to the depositors of the 
Union Savings Bank. It is the depend- 
ence that the family has to look to when 
the rainy day comes or when the day 
comes that you want to buy a home for 
your little family. Save in time and 
you can be independent in your old age. 
Deposits received from $1.00 up; 3 per 
cent, interest, payable quarterly up to 
$1,000; 4 per cent, on $1,000 and over.— 
Union Savings Bank, Mobile, Ala. 

No risk; no worry; no care. We offer 
a limited amount of our fully paid 
stock for sale at $100 per share. We 
guarantee semi-annual dividends on this 
stock at the rate of 6 per cent, per an- 
num. Your investment will be secured 
by first mortgages on real estate. Your 
income will not depend upon the sale 
of the real estate or upon the success- 
ful promotion or extension of some busi- 
ness enterprise; financial panics cannot 
depreciate or dissipate the security. — The 
" Savings $ Loan," Fargo, N. D. 

This little bank makes saving easy. 
The ingenious little savings banks we 
loan to depositors are wonderful little 
saving helpers. They record the amount 
you put in, and convert your spare nick- 
els and dimes into dollars almost before 
you notice it. You should open an ac- 
count in our savings department and 
get one. A dollar will do to begin with. 
— Central Bank $* Trust Corporation, At- 
lanta, Ga. 

We employ only such methods in busi- 
ness as make banking institutions of 
positive value. The management of this 
institution believes that above everything 
else, stability and faithfulness are de- 
manded on the part of a well-managed 
bank, and upon this basis we invite 
your patronage. Four per cent, paid 
on time deposits. — Commercial National 
Bank, Pendleton, Ore. 

Make a note of this. Don't lose sight 
of the advantages of our steel home 
safes, for they can help you add many 
a dollar to your bank account, and the 
process will not be at all painful. Keep 
one in a convenient place and drop in 
a coin whenever possible. The contents 
will grow rapidly, and when we add 4 
per cent, interest at interest periods the 
result will most assuredly astonish you. 
These home banks or safes are free. 
Ask for one, your first deposit. — The 
Houston National Bank, Houston, Texas. 
KS 



74 



ADVERTISERS CYCLOPEDIA 



The best way to start the savings 
habit is by opening an account with us 
for the child. A child will become as 
interested in watching this account grow 
as it would be with a toy. This interest 
will harden into habit and the habit into 
character. Open the account to-day, 
no matter what the amount. — Citizens 
Savings Bank, Ottumwa, la. 

Ladies' checking and savings accounts 
are invited at this bank. We have ap- 
pointed a special room for our lady 
patrons where every convenience is pro- 
vided. Every courtesy is extended in 
providing an efficient, polite and quick 
service. A bank account induces the 
saving habit and helps to promote in- 
dependence, which means that you will 
have money to meet every emergency 
and for future needs. Then, too, a 
canceled check is better than a receipt. 
The best way to pay bills is by check. — 
The Peoples' Bank § Trust Co., New 
Haven, Conn. 

Worth doing well. The old saying, 
"What's worth doing at all is worth do- 
ing well," is exemplified in the lives of 
many of our truly successful men. If 
you have not been saving money in the 
past, make the start to-day — open an 
account with the Schenectady Savings 
Bank, make regular additions to your 
fund, and you will experience that it is 
well worth your effort and economy. — 
Schenectady Savings Bank, Schenectady. 

Finding money is not to be depended 
upon. If you spend all your earn, what 
are you going to do when sickness, acci- 
dent or lack of employment causes ex- 
tra expenses or stops the income? You 
can't pick up money to meet such emerg- 
encies. Put part of your earnings in a 
savings account, where it will be wait- 
ing for you and drawing 4 per cent. 
interest, in the Wapello County Savings 
Bank, Ottumwa, la. 

Many ways. There are many ways in 
which a bank like ours can be of service 
to its friends aside from the strict lines 
of banking. We are frequently able to 
give counsel in matters of investment, 
and can sometimes save money to cus- 
tomers who take us into their confidence. 
Whether you bank with us or not, we 
invite you to come in and pass the time 
of day when in our neighborhood. — The 
Will County National Bank, Joliet, III. 

Don't lock it up. Don't lock your 
surplus funds in your bureau drawer or 
other unsafe place. You're liable to 
loss. You might better leave the money 
with this bank. Have it earning some- 
thing. It will be as much at your call 
as if you had it at home, and it will 

BAN 



earn interest from the time it is here. 
One Dollar will start an account — pays 
dividends on all deposits. — Sacramento 
Bank, Sacramento, Cal. 

One sure way. Some men inherit 
fortunes, some get rich by plunging into 
a go-lucky business scheme, but the ma- 
jority get up in the world by the old 
reliable method, viz: Industry, saving, 
push. These three methods properly 
applied to your business and financial 
interest will land you safely on the top 
round of the ladder of success. Open an 
account in our savings department, it 
will earn you three per cent, and put 
you in touch with forceful business 
methods. Keep your valuables in safety 
vault box department, and your money 
in our bank. We afford you $1,200,000 
protection. — Lexington Banking §• Trust 
Co., Lexington, Ky. 

It costs you nothing to learn our meth- 
ods — get our terms — and full informa- 
tion how we do business. If unable to 
call, a card or telephone message will 
bring our confidential agent to you. You 
can get the immediate use of a tem- 
porary loan on your furniture, piano, 
horses, wagons, etc., at the lowest pos- 
sible cost and on a liberal installment 
basis which enables you to repay same 
as you are able. Our advanced meth- 
ods eliminate all publicity, humiliating 
inquiries, and the usual red tape pro- 
ceedings. You can get the loan upon a 
few hours' notice, receiving the full 
amount in cash and without being sub- 
jected to unexpected charges or asked 
to pay for something you never got. — 
Fidelity Loan Co., Springfield, III. 

Promptness and efficiency are very im- 
portant factors. We appreciate the im- 
portance of promptness and efficiency in 
the transaction of banking business, and 
to meet the requirements of business 
men, firms and individuals, we have in- 
stalled every modern facility and con- 
venience. Your account is respectfully 
solicited. — First National Bank, Bing- 
hamton, N. Y. 

Spending too much money. A cer- 
tain man opened a checking account 
with us not long ago. He deposited in 
the bank what cash he had, and paid all 
bills by check. Before long he discov- 
ered that he was not earning enough and 
spending too much. His checking ac- 
count gave him a complete record of 
all receipts and expenditures. To-day 
this man is saving regularly because he 
opened a checking account with us. You 
can have the same experience at no ex- 
pense. We invite your account. — The 
Citizens' National Bank, Mansfield, O. 
KS 



OF SELLING PHRASES 



BARGAINS ! SPECIALS ! ! 



Peter Minuit had bought the island of Manhattan for 
$24. 

" No," remarked his wife, " I don't think it is a bar- 
gain at all. You didn't get any trading stamps with it." 

Perceiving he had been buncoed, he relapsed into sulky 
silence. — New York Sun. 



75 



Saturday is bargain day in children's 
shoes. We already have a large trade 
in children's shoes, but we want to in- 
crease it; we want to sell this season 
twice the quantity that we did last fall. 
To do this we realize that we have to 
give better values than ever before. With 
this purpose in mind, our shoe buyer, 
when he was last in the eastern shoe 
market, made arrangements with two of 
the best manufacturers of children's shoes 
in the country to supply us with their 
children's foot reform shoes, the shoes 
that allow your children's feet to grow 
naturally. To introduce these shoes 
quickly and to make you better acquaint- 
ed with their excellent styles, excellent 
fit and their perfect wearing qualities, 
we have arranged for to-morrow this 
great sale of children's shoes in a num- 
ber of different qualities, at lower prices 
than to the best of our knowledge have 
ever been made before on such high-grade 
footwear. Those who have previously 
bought their children's shoes here will 
need no urging to attend this sale, but 
to those who have not we would suggest 
that you buy a sample pair of these 
shoes; we know you will be delighted 
with them.— Geo. B. Peck D. G. Co., 
Kansas City, Mo. 

Tuesday's incomparable basement bar- 
gains. Nothing in the land to compare 
favorably with any one of the big bar- 
gain carnivals which our ever busy base- 
ment offers for the rest of the week. No 
such values as these have ever been of- 
fered before anywhere in the country. 
Buy early if you wish your packages 
delivered the same day. — Furst Co., Jer- 
sey City, N. J. 

Our women's clothing store offers real 
bargains. Our handsome cloak and suit 
store is thronged these days with seek- 
ers after genuine bargains. We have 
concentrated every possible ounce of en- 
ergy in making this a better store for 
women's ready tailored clothing, and we 
are succeeding. Stocks are better, va- 
rieties are better, qualities are better and 

BARGAINS! 



prices are lower. You may trade here 
in absolute safety; there is but one price, 
and that the lowest possible. There are 
some stores in Fresno that ask two or 
three prices, but not here. You can't 
place any dependence upon the fairness 
of a store that offers to take less than 
the price originally asked. Confidence is 
the cornerstone of this immense business 
of ours, a confidence strengthened by 
the absolute fairness of this store and 
its consistent one-price policy. — Red- 
lick's, Fresno, Cal. 

Attention! Shrewd shoppers and par- 
ticular dressers. Coats, suits, skirts, etc., 
at rare savings. We inaugurate a rem- 
nant sale of garments — a sale which 
means much to every woman who reads 
this. We have gone through the garment 
department with critical eyes. Where- 
ever we have found odd lots of gar- 
ments — " slap ! " — they have j oined the 
other remnant garments. But not until 
the blue price-cutting pencil has done 
some of its best work (or its worst), 
for prices have been pruned and clipped 
until not a vestige of the original profit 
is visible, and in most cases we've cut 
way into the original cost. The garments 
are ready. It's a great opportunity to 
buy splendidly worthy suits, coats, skirts, 
children's coats, etc. — to buy in abund- 
ance and pay so little that you'll hardly 
miss the trifling sums. Odd garments 
of all sorts you will find galore. You'd 
better come early. We say this in earn- 
estness, for the careful customers of this 
store will take care that these rare bar- 
gains won't stay here long. — Waldman 
Bros., Albany, N. Y. 

Well, here we are with another chapter 
of chances — chances for you and your 
family, from the younger to the older 
members, and if this alteration sale 
doesn't prove profitable to you it will 
not be through any lack of bargains — 
they are here by the thousands, and it is 
not necessary for us to urge upon you 
the necessity for quick action. — Williams- 
Gerberich Shoe Co., Trenton, N. J. 
SPECIALS! 



ADVERTISERS CYCLOPEDIA 



A fortunate purchase from a leading 
manufacturer who has an established 
reputation for making the best and most 
fashionable white dresses in New York, 
enables us to offer these bargain prices 
while the lot lasts. Dresses of sheer 
white Persian lawn, some with high neck, 
some with low neck, still others with 
Bertha effects; all neatly and effectively 
trimmed with either Valenciennes lace, 
fine needlework embroidery, or tiny tucks ; 
skirts are cut very full with flounces 
or plaits and finished with deep hems; 
all sizes up to 14 years. — David Straus 
Co., Newark, N. J. 

We are going to clear out many lines 
before we take stock, and this, of course, 
will be of interest to those men who ap- 
preciate a bargain and a chance to save. 
We do not intend to put on the inventory 
sheets anything that can find other own- 
ers before that time, and we know these 
will soon be picked up at such tremen- 
dous reductions. There is, perhaps, no 
other time in the year where your dol- 
lars will get more for you than just 
before stock-taking. The idea is to get 
the quantity of winter merchandise down 
to the smallest possible volume. The re- 
sult is — bargains. — White fy Manahan, 
Winnipeg, Can. 

Promptness is necessary if you'd 
share in these wonderful bargains. A 
weeding out in our muslin wear depart- 
ment previous to inventory, Feb. 1st, has 
brought to light many mussed and rum- 
pled garments which we've classified and 
marked at the most tempting prices. 
They're new goods — please bear that fact 
in mind; they have been handled and 
crumpled and mussed, but there's not a 
piece in the lot that was not carefully 
chosen for its beauty and serviceableness 
less than six weeks ago. Read the items, 
then come and take your choice quickly. 
— G. Fox § Co., Hartford, Conn. 

The greatest bargains of all are in the 
carpet and drapery department on the 
top floor. There was no fire or water on 
this floor whatever, therefore, anything 
you pick from this stock is every bit as 
good as you would pay full price for 
anywhere. Who can resist such prices 
as these? — Du Bois $• Davidson, Los 
Angeles, Cal. 

Profit is thrown to the winds. We 
must get these out, for the new spring 
suits are now in stock and express ship- 
ments of others are arriving daily. So 
we say half and even more, if you can 
find use for a fall or winter suit. — Kut- 
ner-Goldstein Co., Fresno, Cal. 

Will you profit by these profitless bar- 
gains in the basement? We want to 

BARGAINS! 



clear out all lots of our Christmas stock 
to-morrow. They're all fresh, new goods, 
purchased for the holiday trade. We 
want space for others. Reduction of 
price ensures quick clearance. The cuts 
represent a nice revenue to purchasers. 
Are you interested in such savings? 
Then you'll be here. — Scroggie's, Mon- 
treal, Can. 

We do not intend to put on the inven- 
tory sheets anything that can find other 
owners before that time, and we know 
these will soon be picked up at such tre- 
mendous reductions. There is no other 
time in the year when your dollars will 
get more for you than just before stock- 
taking. The idea is to get the quantity 
of winter merchandise down to the smal- 
lest possible volume. The result is bar- 
gains. We cannot possibly charge any 
of the goods on sale, nor will they be 
sent on approval. — White $ Manahan, 
Winnipeg, Can. 

Underwear and hosiery bargains. The 
sale grows in popularity. There are two 
special features about this great sale 
which stand out prominently above all 
others: First — stocks are not a jumbled 
lot, where you have to hunt for your 
size — but they are complete and fine and 
so arranged as to make selection a very 
easy matter. Second — Prices mean sav- 
ings of a third to half on regular prices. 
— Frederick Loeser $ Co., Brooklyn. 

Grand revolutionary bargain sale, the 
like of which Waterbury has never seen, 
an offering of the very best productions 
of the entire season at prices which will 
establish the record of value-giving for 
many seasons to come. This sale, com- 
ing now, before we have had any mild 
weather, really at the very opening of 
the spring season, affords the greatest 
opportunity ever offered to get the very 
latest and most-sought-after fashion cre- 
ations at from one-third to one-half less 
than the usual prices — an opportunity 
we believe you will not let pass. — Ham- 
ilton $ Co., Waterbury, Conn. 

Bargain shoes and shoes at bargain 
prices are two different propositions. 
We don't keep a bargain shoe store — but 
you will find bargains in shoes all through 
our stock. We do not come in compe- 
tition with the cheap bargain shoes now 
flooding the market and represented to 
be worth double the price they are sold 
for. Baits of this kind are common now- 
adays, and to avoid deception and mis- 
representations buy our reliable footwear, 
which we guarantee to be the best to 
be had at the price we name and sold 
at just what they are worth. We can 
fit and suit you when others fail. — Wm. 
Taylor $ Co., Halifax, N. S., Can. 
SPECIALS! 



OF SELLING PHRASES 



77 



Friday is our stock-clearing day. 
Every well-ordered household has a clear- 
in g-up day once a week. A day to set 
everything in apple-pie order. Many 
housekeepers call it sweeping day. The 
same good management prevails in this 
store. We call it Bargain Day. All the 
odds and ends — chiefly of our best lines 
of merchandise, which have been de- 
veloped by a week's turn-over of busi- 
ness, are swept out of the store by prices 
which mean most substantial savings for 
Friday shoppers — particularly Friday's 
early shoppers. — The T. Eaton Co., Ltd., 
Winnipeg, Can. 

You don't have to accommodate your- 
self to certain conditions to get bargains 
in this fast expanding store. The spe- 
cials you see advertised on this page, 
or on any other page of our store news, 
are good for all day. Some of the best 
values we have are never mentioned in 
the papers because the quantity is too 
small to withstand the general demand 
created through advertising. If we 
haven't enough of any line to last all 
day, we don't advertise it. We don't 
mention special values and then circum- 
scribe the advertisement with conditions 
with which you cannot comply. We 
don't believe in making it hard for you 
to get the real specials we put on sale. 
When we have extra good values to of- 
fer, the more we can sell the better 
pleased we are, for that's the way we 
make our profit — that's the way we make 
more friends for this great White Store. 
This whole page is alive with bargains — 
better bargains than you will find in any 
other Kansas City store. We can make 
prices so extraordinarily low, because we 
buy the merchandise right, and because 
we sell for cash. Listen, and you'll be 
interested enough to come here early to- 
day and stay late. — Jines Dry Goods Co., 
Kansas City, Mo. 

We give the wage-earner the biggest 
values — the mightiest bargains — always. 
We know he must make every dollar 
count, and our constant effort is to save 
him all the money we can. We lend every 
energy to serve his best interests — to give 
him the greatest bargains and give him 
the credit that will make it easy to take 
advantage of the saving opportunities 
when they are presented. These prices 
here quoted are wonderfully low, sensa- 
tionally low, and they should bring you 
to this store to-morrow. — Hartman's, 
Minneapolis, Minn. 

The banner bargain opportunity of the 
year is fast drawing to a close. Those 
who would buy must buy quickly. Thous- 
ands of bargains await customers — in fact 
the whole store is now a huge bargain 

BARGAINS! 



counter. We guarantee every bargain to 
be exactly as advertised with the "money 
back if wanted" principle as always.— 
Prowse Bros., Ltd., Charlottetown. 

Great bargains in winter millinery. 
You can buy here to-morrow a handsome 
new hat of distinctive style, in any of 
the many charming effects we show, at 
half price or less. If you only wish to 
give your own hat an added style touch, 
here are trimmings at only a quarter of 
real value.— Thos. C. Watkins, Hamilton. 

Huckaback towels, of pure linen and 
heavy, good wearing, absorbent weaves. 
These are in generous, large, useful sizes, 
and are exceptional values. — Thos. C. 
Watkins, Hamilton, Can. 

Price marks have been changed on furs 
and the best bargains you have ever 
known await you. All the richest and 
best furs are fully represented — made 
up in the most fashionable styles and 
finished in a most superior manner. — 
Brown's, Winnipeg, Can. 

Saturday is to be a gala day at Bar- 
ney's, for we have made a study of bar- 
gain giving for this one day, selecting 
special numbers from each department 
in the house for the purpose. — Barney's, 
Schenectady, N. Y. 

One pair of cuffs with every shirt. 
You can't buy the material for what we 
charge for the shirts. It makes no dif- 
ference to us whether you buy one or a 
dozen. We know they're bargains such 
as you don't get anywhere else. And 
they're not shoddy shirts either. The 
materials are washable and the patterns 
are good. — Rudolph Anker, San Bernar- 
dino, Cal. 

We will offer sweeping reductions — 
bargains that will prove irresistible. 
Tailored suits, coats, furs, etc., at your 
own prices. Special attention is called 
to the extraordinary values in this de- 
partment. Over 200 garments to be 
given away at half their price and less. 
— Mclnerny's, San Bernardino, Cal. 

Notable clothing bargains pull thrifty 
people hereward. Were it otherwise, we 
should doubt the wisdom of clothing 
buyers. This is no ordinary stock, but 
rather a stock of goods which none but 
the best tailors can equal. Style, chic, 
quality, fabric, pattern — everything which 
a well-dressed man wants, is embodied 
in them. — F. W. Donnelly's, Trenton, 

One of the most attractive bargain of- 
ferings — from a beauty aspect as well as 
splendid value — are these lovely allover 
nets and laces. Largely exclusive de- 
signs, and Paris has produced none pret- 
tier at these original prices. — T. Eaton 
Co., Winnipeg, Can. 
SPECIALS! 



78 



ADVERTISERS CYCLOPEDIA 



A few bargains left for the lucky- 
eleventh hour fellow. After taking in- 
ventory, found several short ends of win- 
ter woolens that we'll close out minus all 
profit. Easy picking if you need a suit 
in between seasons. Buy now for next 
fall's use if you want to — the saving 
warrants your doing so. First come — 
first served. — Prickett Gerson Co., Mont- 
gomery, Ala. 

A regular feast for the bargain shop- 
per — hundreds and hundreds of these lit- 
tle necessities. Notice the low prices at- 
tached; that's the secret of our success, 
the largest store and the largest business 
in Montgomery has been caused by low 
prices. We still keep it up. — Montgom- 
ery Fair, Montgomery, Ala. 

We must ask you to be patient with 
us if we cannot wait on you promptly or 
cannot deliver your purchases as soon as 
you wish for we are so busy over this 
sale that the days are not long enough 
for us. The bargains are so numerous 
and so apparent that 'most every body 
in town wants to get a share. If you come 
early in the day you can get prompt 
attention and we will do the very best 
we can in the way of deliveries. We 
will open an account with you whenever 
you wish — a dollar or two a week will 
do. — Lansburgh Furniture Co., Washing- 
ton, D. C. 

Two bargains which every shoe buyer 
should know about are these which we 
mention to-day. Men and boys get a 
chance at these money-savers — but they'll 
get left if they don't buy soon. Other 
snaps for women, of course. — Fischer's, 
Trenton, N. J. 

Fine Swiss point curtains great bar- 
gains. These were secured to exceptional 
advantage. There are a number of ex- 
quisite patterns and beautiful designs 
to select from, in white and ivory. They 
are very popular and effective, and great 
bargains. — Thos. C. Watkins, Hamilton. 

We are closing out all our last year's 
center tables. At the prices we ask for 
them during this sale you can surely 
find some corner that one of these hand- 
some tables will decorate. Every table 
is a bargain. — Cohn Bros., Spokane, 
Wash. 

Nobody has bargains at any time 
greater than are in our regular stock, 
which we have every day in the year. — 
John A. Colby fy Son, Chicago, III. 

Something for nothing is eagerly 
sought for on all occasions. Still, how 
often we let such chances slip by when 
this "something for nothing" lies a bit 
beneath the surface, as is the case with 
our Friday bargains. You actually get 

BARGAINS! 



"for nothing" the difference between our 
special Friday markings and the usual 
price. — The David Strauss Co., Newark. 

Never before in our long career of 
business has this store dared to offer 
such bargains as this ad. contains. In 
doing so our explanation is this: We 
have accumulated a number of odds and 
ends in every department of this big 
store. We want to get rid of them and 
have placed the price at almost nothing. 
In many instances there is only one arti- 
cle of the kind to be sold, but where 
there are more in stock all go at prices 
named in this ad. This is positively 
the best list of bargains ever offered the 
public and should fill our store Satur- 
day night. — G. Gevurtz $• Sons, Portland. 

We are particularly pleased over this 
list of Friday Bargains, for they mean 
greater values and smaller prices than 
ever. And after all, the true test of an 
honest Bargain is the greatness of its 
value and the smallness of its price. You 
can save yourself a lot of money by 
this list. You will find the goods seas- 
onable, desirable and beautiful, too. — 
/. N. Adam $ Co., Bufalo, N. Y. 

Many a bargain story, if truthfully 
told, would contain a chapter on "The 
mistake of a buyer." No man is beyond 
error. The man who spends thousands 
each year for merchandise is sure to meet 
with an occasional slip-up. — Adams Dry 
Goods Co., New York, N. Y. 

Don't stop to think how we do it. 
Don't put off until to-morrow or next 
week; take advantage of the offering 
now — this very minute. It means buying 
any child's suit in the store at half; yes 
it means even more, for are our prices 
not always fully 20 per cent, lower than 
equal values elsewhere? — The Washing- 
ton Market Clothing Co., Trenton, N. J. 

Our anniversary sale is unquestionably 
the the leading bargain event of the 
community. It comes at a time when 
your whole mind is concentrated on the 
dress and home needs for winter. And 
we offer you extraordinary bargain in- 
ducements in just those things you need. 
Every item is of the most seasonable and 
desirable merchandise — every price is a 
reduced one. — Pettis Dry Goods Co., In- 
dianapolis, Ind. 

Since our bargain table sales are be- 
coming so popular with the people, we 
intend to keep up the interest with a 
new supply each week. A new lot of 
goods still more desirable than the last 
will go on sale for the week of Monday, 
June 6th, to Saturday, June 11th. — 
Benoit, Bangor, Me. 
SPECIALS! 



OF SELLING PHRASES 



79 



This is the banner week of this great 
bargain period in every department. 
Chicago's careful buying people have be- 
come thoroughly awakened to the great- 
ness and importance of these sales, and 
we have prepared to make the closing 
days most conspicuous of all. No mat- 
ter what your purchase may be, a posi- 
tive and substantial saving is assured. 
Not only are the assortments good but 
the values are greater, if such be pos- 
sible, than any yet offered. Merchandise 
of sterling reliability at lowest prices 
ever quoted. Every item mentioned in 
this advertisement you'll find to be even 
a greater bargain than represented. — 
Bothchild $• Co., Chicago, III. 

The best attended and most remark- 
able value-giving event of the year — 
continues Monday at Famous with a 
store full of bargains of the highest 
character. Every offer is of sterling 
merit. We've sorted out a host of new 
lots for to-morrow's selling. It's bar- 
gains like these that will multiply your 
confidence in this store and convincingly 
prove that Famous not only claims to 
but does undersell competition at every 
turn. You'll trade to exceptionally good 
advantage here if you come Monday. — 
Famous, Broadway and Morgan Street, 
St. Louis, Mo. 

This Section A (Main Floor) will be 
filled with extraordinary bargains all 
day to-morrow, in such goods as you 
need, and are buying every day. Friday 
is inventory time. All the goods we sell 
between now and Friday helps us that 
much. We have made it more profitable 
for you to visit this store to-morrow 
than we ever did. Read and then you'll 
agree with us. — Jones Dry Goods Co., 
Kansas City, Mo. 

So many bargains for Friday that we 
couldn't publish all of them in one page. 
Want you to read this advertisement to 
the end and then see our page advertise- 
ment in this issue. — The lUh St. Store, 
New York. 

The prices speak for themselves, and 
all we ask in support of this splendid 
group of bargains is your support. More 
we sell the more we get to sell. Will 
you read? — The lUh Street Store, New 
York. 

The merchandise that we place on this 
bargain section is special lines that we 
want to close out. The prices are al- 
ways lower than you ever knew the same 
merchandise to be sold regularly. It is 
a rule that none but exceptional bar- 
gains are ever allowed on this "Inter- 
esting Bargain Square." — Jones Dry 
Goods Co., Topeka, Kan. 

BARGAINS! 



_ The "Dollar Limit" is in effect. No 
single article in our stock is now priced 
more than one dollar and everything that 
was formerly priced above that is now 
reduced. This change has created many 
great bargains that clever buyers are 
rapidly snapping up. Besides these in- 
teresting offerings, we will offer many 
other special values to-morrow and Sat- 
urday. — McClure Ten Cent Co., Atlanta. 

An opportunity marked by the most 
conspicuous economies — just such a bar- 
gain event as scores of thrifty home- 
fitters will only too gladly appreciate. — 
Sie gel-Cooper Co., New York. 

It will be a memorable bargain event 
— in fact, it is so unusual — so extraor- 
dinary that we know when we quote 
what they are worth it will sound ab- 
surd, but then don't look at it in that 
light, but consider it from the standpoint 
of legitimate merchandising. We are 
getting our regular profit, and that's all 
we are entitled to. Some stores take 
a manufacturer's misfortune for an ex- 
cuse to double their profits, but our 
policy prohibits that — sell as we buy. — 
Simpson-Crawford Co., New York. 

As we told you in last evening's paper, 
our store was crowded yesterday morn- 
ing with people anxious to obtain some 
of the great bargains we advertised. 
The crowd kept coming all day — as fast 
as one purchaser left another was ready 
to take her place. Every one was de- 
lighted with the extraordinary values of- 
fered and many expressions of wonder 
at the unusual offerings were heard on 
all sides. The sale will be continued to- 
morrow and all this week while the stock 
lasts. — G. B. Peck Dry Goods Co., Kan- 
sas City, Mo. 

Friday has come to be known as bar- 
gain day, and nothing suits us better, for 
it leads you to expect much and centers 
your attention, and we feel fully able to 
satisfy the most exacting with style, 
quality and price. — Hecht Bros., New 
York, N. Y. 

There are hosts of matchless values 
here at prices that double the purchas- 
ing power of your money! Our thanks 
are due and heartily tendered our great 
public for their appreciation of our ef- 
forts to place before them the values 
of their lives. Your generous pat- 
ronage, home-folks and visiting friends, 
during the earlier part of the Autumn 
season, assures us that we have suc- 
ceeded beyond our fondest, most san- 
guine, optimistic expectations, and it 
has made possible the offering of these 
surpassing bargains. — Olds, Wortman $• 
King, Portland, Ore. 
SPECIALS! 



80 



ADVERTISERS CYCLOPEDIA 



Along the path of the great Friday 
" Economy Sales " eventful and pre-em- 
inent career. Multitudes of inducements 
of the most surprising character will be 
here to tempt the shrewd shopper. Mam- 
moth displays in every aisle — on every 
floor. Just the sort of sale that thous- 
ands of Portland's astute buyers will 
hail with delight. Bargains for women, 
bargains for men, bargains for girls, 
boys and infants — bargains for everybody 
at this Reliable store to-morrow. Bar- 
gains of the most pronounced sort. Not 
all are advertised — space forbids. Sur- 
prising bargains, every counter laden and 
everj'- aisle lined with thousands of 
chances to save, and every special value 
is created on new, desirable, stylish fall 
merchandise of the wanted, quality sort. 
— Olds, Wortman $ King, Portland, Ore. 

We're going to hold a lace sale in this 
"Interesting Bargain Square" to-morrow. 
We have got entirely too large a stock 
of lace, and we're going to close out a 
big part of it. Some of this lace has 
never been out of the original packages 
— just as new and clean and bright as 
you could wish — but when it's lying idle 
on our shelves it means that we've capital 
invested that isn't working, and we've 
got to get our cash out of it. — Jones 
Dry Goods Co., Topeka, Kan. 

You can not afford to miss the many 
matchless bargains offered here to-mor- 
row. Extraordinary values abound 
throughout the store. We can not enu- 
merate all lines here — can only hint at 
much of the best, so it will pay you to 
visit every section. The saving advan- 
tages offered have never been excelled. 
Come in and see for yourself; you'll find 
every item exactly as advertised. — Kemp 
S[ Hebert, Spokane, Wash. 

Festival of bargains all this week. — 
The Rines Co., Bangor, Me. 

It has been our good fortune to put 
our hands on a stock belonging to a 
party who has been anxious to realize 
as best as he could and as quick as pos- 
sible to quit the city. We got these hand- 
some goods at our own prices. They 
have to be seen to be well appreciated. 
The finest description would not be suf- 
ficient. — Z. Paquet's, Quebec, Ont. 

To-morrow will be a big day among 
the store's famous Bargain Fridays for 
the scores of sale-features, so important 
every one of them in pertinent economies 
that nobody with an eye to money-saving 
in any way can avoid their claim to im- 
mediate attention, are bound to make this 
great store hum with shopping enthusiasm 
as it has never hummed before. — Bloom- 
ingdale's, New York, N. Y. 

BARGAINS! 



You will find a harvest of bargains 
here up to the last hour of the sale to- 
morrow afternoon, because the conditions 
are constantly creating new bargains. 
Department heads are instructed to pre- 
vent, from day to day, the accumulation 
of broken lines in their stocks. — Carson 
Pirie Scott $ Co., Chicago, III. 

Here's a budget of bargain news fresh 
from the economy store. It's full to the 
brim with tidings of timely economics — 
of saving opportunities open to every 
reader of this brief message. Important 
that you should heed the invitation and 
be here Friday — important that you 
should come particularly on that day, be- 
cause merchandise will then be on sale 
that will be gone by nightfall. — A. F, 
Hardie <$- Co., San Antonio, Texas. 

This sale is a bargain event in the 
broadest sense of the word — comparative 
prices given here have been rigorously 
censored and we've underestimated the 
value in every instance. Everything you 
buy will be a better bargain than you 
read about. — Simpson-Crawford Co., New 
York, N. Y. 

Such bargains as have never been of- 
fered in this or any other store will be 
given in the sale that starts to-day. These 
are prices that will quickly reduce our 
stock of furs — which is just what we 
want to do this week, before stock-taking. 
These are bargains out of the ordinary 
in furs that are in every way depend- 
able, thoroughly new in style. — Lit 
Brothers, Philadelphia, Pa. 

A truly great sale is this Exposition 
Sale — bargains galore — and thrifty wom- 
en who shopped here yesterday reaped 
a great harvest — saved many pennies by 
taking advantage of the special values 
we offered. Some lots are entirely gone, 
but new bargains have been added, and 
these we advertise to-day we have in 
abundance, but come early, as we cannot 
promise how long they'll last. — S. E. 
Kaufman, Trenton, N. J. 

It is not often you have an oppor- 
tunity like this, but you can always de- 
pend on getting the benefit of every bar- 
gain we get. These sample stocks and 
mill ends were secured by our buyer last 
week, and will be put on sale to-morrow. 
Half of the entire first floor will be 
devoted to this sale exclusively. — Bon 
Marche, Washington, D. C. 

Now, gentlemen, we are going to show 
you what a bargain is, and we give you 
three days' time in which to act. We 
reserve nothing, nor do we restrict you 
in the number of suits you may select. — ■ 
Berry Clothing and Shoe Co., Spokane. 
SPECIALS! 



OF SELLING PHRASES 



81 



Attractive bargains will be offered this 
week in every department of this popu- 
lar shopping place. Bright and spark- 
ling values predominate the entire store. 
— Thomas C. Watkins, Hamilton, Canada. 

Don't go on a wild goose chase in this 
weather. Come to the right spot where 
everything in boys' wear has been re- 
duced. The great midsummer stock re- 
lief unloading sale places before you the 
finest boys' wear, at prices lower than 
actual cost of production. Be on time 
to-morrow for the best selections, as these 
extra bargains will not last very long. — 
Burk $ Co., Memphis, Tenn. 

No need to impress upon you that this 
is an extraordinary bargain event to- 
day. Prices tell the story strongly, but 
then there's one thing the price does not 
tell — something in reality which only an 
inspection can adequately tell. It's the 
handsome style-character of every gar- 
ment — the very fine workmanship, ex- 
cellence of material and exclusiveness. — 
Simpson-Crawford Co., New York, N. Y. 

Through some very fortunate pur- 
chases — from makers who supply our 
regular lines — we have some unusual bar- 
gains to offer to-morrow and this week 
in both trunks and bags. Part of the 
story follows. — Adams Dry Goods Co., 
New York. 

It would take a page to tell you all 
the bargains. We think you'd rather 
read this concise statement and come 
convinced that at no other time or place 
could you fill your needs so advantage- 
ously. — Simpson-Crawford Co., New 
York. 

It takes more than printer's ink and 
low prices to make a bargain. The mer- 
chandise must be right — the intrinsic 
value must be there, and above all each 
article must have a recognized standard 
of quality. The great buying public of 
to-day is educated — and, no matter how 
much noise a store is able to make, they'll 
take it with a grain of salt after they 
are fooled once. — Simpson-Crawford Co., 
New York. 

Remarkable buying opportunities are 
offered from every section of the store 
to-morrow. Every section of this im- 
mense establishment is overflowing with 
summer goods of the right sort — at the 
right prices for to-morrow's bargain day. 
The items are not to be judged by the 
prices affixed. If we are fortunate 
enough to buy at favorable prices and 
sell to you at equally favorable prices 
it's your profit. The qualities will not 
disappoint you, so read every item care- 
fully, not one should be missed. — Lans- 
burgh $ Bros., Washington, D. C. 

BARGAINS! 



Whatever the mistakes we have made 
in buying, in having too large a stock on 
hand, you are to benefit by them. Where- 
ever we have bought too many goods for 
the season's output, there is just the 
place where the prices will be lowered 
the most. And, in addition, there are 
thousands of dollars worth of odds and 
ends throughout the store which will be 
sold for less than the regular price. — ■ 
Emery, Bird, Thayer $ Co., Kansas City. 

Our regular stocks are most interesting 
at this time. But to-day's special word 
is about the unusual opportunities of the 
day. — Wanamaker, New York. 

It is safe to say that there's not a de- 
partment in the whole store that hasn't 
daily from a dozen to a score of bargain 
surprises brought about by the typical 
Bloomingdale way of merchandising. 
There's hardly a maker or an importer 
who isn't planning for a big fall busi- 
ness, and the more these men plan the 
less use they have for lagging summer 
stock, both large and small. — Blooming- 
dale's, New York. 

"A Bargain's a Bargain." — That's what 
used to be said in old-time storekeeping 
when you changed your mind and 
wanted to change the goods. When WE 
say "a bargain's a bargain" we mean to 
emphasize the quality of the goods — the 
amount of the saving — the reality of the 
advantage you get. We see they are so 
good you'll not change your mind, but 
if you do you can promptly get your 
money back. — Simpson, Toronto, Ont. 

After the Rain Comes a Bright Sun- 
burst of Bargains. — The rain has its 
gloomy side for us — but not for you. 
Why? Well, you never would have been 
offered bargains of such an extraordi- 
nary character as those noted below were 
it not for the miserable weather we've 
been having right along. Notwithstand- 
ing the fact that this store is always the 
busiest in Greater Pittsburg, there is no 
getting away from the fact that business 
was retarded to a considerable extent by 
the unfavorable weather. But those 
gloomy days will be forgotten by the 
enthusiasm aroused by the powerful re- 
ductions we are making. No depart- 
ment has been overlooked. The price- 
pruning knife has cut deeply. Prof- 
its are Swept Away axd iist Most 
Instances You Are Offered Goods at 
Less Than - Cost. 

It is a remarkable sale, caused 
by remarkable conditions. In all frank- 
ness and sincerity we must say that no 
woman can afford to miss this sale. Dol- 
lars never had such glorious purchasing 
power as right now and here. — Rosew- 
baum Company, Pittsburg, Pa. 
SPECIALS! 



82 



ADVERTISERS CYCLOPEDIA 



Tremendous Bargains in Things 
Everybody Wants. — Every corner, every 
section of every floor in this store join 
in presenting to you true economy in 
merchandise of extraordinary merit. 
Trade and weather conditions are re- 
sponsible for these unusually low prices. 
Never before have we been able to offer 
you all that is newest and best at prices 
so much below the regular. It will be a 
month of great values. So much so that 
no one can afford to miss it. — C. B. 
Hawley §• Co., Bay City, Mich. 

"VVe know the best bargains of the 
year are likely to turn up any morning, 
and we want all of the good ones. — 
Wanamaker, Neio York. 

We were certain before the doors 
opened yesterday that this great merchan- 
dise event would be one of the most 
powerful trade attractions that this store 
has ever offered to its following — and 
the results simply justified this expecta- 
tion. We are selling good merchandise 
cheap — much cheaper than our friends 
anticipated. The values tell the whole 
story. We don't believe they have ever 
been duplicated, either at this store or 
any other in many miles around. We 
provided liberal quantities of every spe- 
cial lot that was included in this sale. 
There's plenty for all — even a great day's 
business could take away only a part of 
the great supply. Come to-morrow, and 
in the morning, if you can. There are 
some extra good values, many of which 
were reserved for second day selling, that 
those who could not come yesterday 
would not be disappointed. — The G. M. 
McKelvey <§; Co., Youngstown, Ohio. 

It will pay you to read and heed every- 
one of these bargains. — Gable Co., Al- 
toona, Pa. 

We will pitch some big bargains your 
way. Don't dodge them. Come and see. 
Let your own good judgment be the 
umpire. — The Berlin, Rochester, IV. Y. 

Glorious bargains that are record 
breakers of all past offerings in beauti- 
ful new goods. Let every patron of our 
store be assured that these immense re- 
ductions are genuine, true, straightfor- 
ward and reliable, and that we stand 
behind each and every article, guaran- 
teeing their excellence and the splendid 
money saving possibilities to you. — 
Brooklyn Furniture Co., Brooklyn, N. Y. 

What a glorious bargain day to-mor- 
row will be! What a spectacular sight 
is this store full of useful and necessary- 
merchandise at such stirring bargain 
prices ! One might truthfully call to- 
morrow's sale a "personally conducted" 
sale, for we have gone from attic to 

BARGAINS! 



cellar throughout this 350- ft store; from 
roof to basement of our great warehouse ; 
from the top shelf to the bottom in each 
of our extensive stock rooms and piled 
out the big bargains where you can see 
and buy them. — Jones Dry Goods Co., 
Kansas City, Mo. 

Are you a judge of bargains? Even 
should you possess but a mild interest 
in values a single glance at these prices 
will open your eyes in amazement. Stop 
and think a moment. Here are object 
lessons in economy on strictly trust- 
worthy, seasonable and dependable mer- 
chandise — trade temptations so strong as 
to be simply irresistible and proof posi- 
tive as to the extraordinary power of 
your money. — Kennedy Bros., Oklahoma. 

If you' want bargains, now is your 
chance. Every department has felt the 
effect of the tremendous price cutting. 
Never were high grade goods sold like 
we'll sacrifice them this month. We must 
clear the shelves of all summer goods. 
We know in order to make a clean sweep 
the inducements will have to be rare, but 
you'll find them exactly as advertised. 
We never do things by halves. It really 
means a loss to us — all we want now is 
to get rid of all summer merchandise 
before August 1st. — P. B. Kearney, 
Schenectady, N. Y. 

Five great floors teeming with bar- 
gains. History making events crowd one 
upon another in this annual special sale. 
Values of magnitude and importance are 
on every floor, on every counter, turn 
where you will. Twenty-four depart- 
ment managers, full of enthusiasm, are 
exerting themselves to present the best 
values in dependable merchandise this 
good old store ever offered, and they are 
succeeding beyond the fondest dreams 
of the money saver. The sun is shining 
— make hay. — W. V, Snyder § Co., New- 
ark, N. J. 

Resolute leadership demands that all 
the goods of a season be sold during 
that season. Mercantile success depends 
on selling so nearly out while profit is 
possible that the business isn't hurt by 
the loss in the wind-up. The values 
stated are the fair prices — our prices — 
in the earlier season. — Gimbel Bros., 
Philadelphia, Pa. 

These special prices will prevail for 
the one day only, and it means a splen- 
did money-saving opportunity for you. 
The prices are exceptional, the assort- 
ments are satisfactory, and you can buy 
with the full assurance that you're get- 
ting much more than usual value for 
your money. — Lantz, Mansfield, Ohio. 
SPECIALS! 



OF SELLING PHRASES 



83 



Probably every reader of this list of 
Friday bargains can select at least a 
score of items whose regular price and 
true worth the reader knows definitely. 
We are glad. It means that our patrons 
know for themselves the genuineness of 
our offers, the merit of our goods and the 
honest reductions in prices — making our 
Friday bargains the very best to be 
found anvwhere. — /. N. Adams $ Co., 
Buffalo, N. Y. 

When you think of this wonderful op- 
portunity — a chance to choose at cost al- 
most anything you want in the way of 
desirable merchandise from our immense 
stock — do you wonder enthusiastic buy- 
ers are crowding our big store, reaping 
this great sale's benefits? It's not in any 
one department that specials are of- 
fered. It is your once-a-year chance to 
select. — Brown, Thomson $ Co., Hart- 
ford, Conn. 

The first bargain day sale after inven- 
tory presents a series of unusual money- 
saving chances, as stock-taking shows up 
the odds and ends of goods that should 
have been cleared out before, but were 
not — broken assortments and oddments 
left over from our great January sale. 
To-morrow we intend making a thorough 
and complete clean up in all departments. 
Hence this extraordinary sale. Prices in 
most instances are halved and quartered. 
As some of the quantities in the under- 
mentioned lines are limited, we would ad- 
vise you coming early. Eight o'clock is 
the best time to come. — The S. Carsley 
Co., Ltd., Montreal, Can. 

Things We Never See 

A sheet from the bed of a river, 

A tongue from the mouth of a stream, 
A toe from the foot of a mountain 

And a page from a volume of steam; 
A wink from the eye of a needle, 

A nail from the finger of fate, 
A plume from the wing of an army, 

And a drink at the bar of a grate. 

A hair from the head of a hammer, 

A bite from the teeth of a saw, 
A race on a course of study, 

And a joint from a limb of the law, 
A check that is drawn on a sand-bank, 

Some fruit from the jam of a door, 
And people who get better bargains 

Than at Chas. H. Loomis' Store. 
— Chas. H. Loomis, New Haven, Conn. 

Genuine bargain offerings will greet 
Friday patrons. The lots placed on spe- 
cial clearance sale to-day, many of them 
will have been greatly depleted by such 
vigorous buying as was witnessed this 
forenoon, but more and other odds and 

BARGAINS! 



ends and broken lines will be ushered 
forward for the second day's selling. 
Careful shopping will be rewarded to- 
morrow by appreciable savings.— Emery, 
Bird, Thayer Co., Kansas City, Mo. 

The once-a-year surpassing bargain 
event that deluges the town with its 
mighty underselling, and a sale that sim- 
ply overwhelms all competition with its 
volcanic outburst of bargains, for this 
year it's better, greater, bigger than 
ever, and all Denver is invited to share 
in this merciless wreckage of prices and 
values. For weeks — yes months — we've 
been preparing for this event. Stock 
after stock has been scooped up at 25c 
to 33c on the dollar for spot cash, and 
the result is this, the most stupendous 
feast of bargains the West has ever wit- 
nessed — not only cheap goods but good 
goods and finest goods were all included 
in this mighty half a million dollar pur- 
chase, and if cheap selling counts for 
anything the crowds should be so great 
to-morrow and for the next ten days 
that this store will be the busiest bee- 
hive of activity ever seen in all the West. 
So bring $1 cash and get back $3, $4 or 
$5 in merchandise values — goods at prices 
that sell themselves is the watchword — 
for the whole world is challenged to 
match these prices — and we mean it too. 
— L. H. Guldman, Denver, Colo. 

There's a general clearing movement 
throughout the store of all surplus goods 
and odds and ends. The price reductions 
on these are great and are such as to be 
had at no other time. A few days be- 
fore stock taking will be made busy 
ones, as winter goods and broken assort- 
ments will be disposed of. — Sisson Broth- 
ers-W elden Co., Binghamton, N. Y. 

The items below are just a few of 
those that call for your prompt and 
careful attention to the week-end's of- 
ferings in the various departments of 
this big store. Seasonable goods — al- 
ways of strictly dependable quality — are 
offered you for less than you could get 
the same for at other times. It would 
pay you to investigate not only these 
but the hundreds of other offerings that 
mean such real economy for the wise 
shopper. — Lit Bros., Philadelphia, Pa. 

No need to impress upon you that this 
is an extraordinary bargain event. Prices 
tell the story strongly, but then here's one 
thing the prices do not tell— something 
in reality which only an inspection can 
adequately tell. It's the handsome style 
character of every garment — the very fine 
workmanship, excellence of material and 
exclusiveness. — White House D. G. Co., 
Spokane, Wash. 
SPECIALS! 



84 



ADVERTISERS CYCLOPEDIA 



Wise buyers will be here bright and 
early to-morrow. Splendid lots of seas- 
onable and fashionable goods go on sale 
at prices that are in a great many cases 
but small fractions of their real value. 
We give below particulars of some of 
them; there are other just as great 
bargains that cannot find mention in this 
advertisement. — Thomas C. Watkins, 
Hamilton, Can. 

Cold weather is no hindrance when good 
bargains beckon. Dear knows, yester- 
day was wintry and cold and all that, 
but we believe the petticoat selling passed 
all records, though we can't be sure of a 
day's sales record to the dollar till next 
morning. Why the throng? Why the 
buying? Read on, then come see these 
lovely petticoats, the styles, the qualities 
and the values for yourself. — Emery, 
Bird, Thayer Co., Kansas City, Mo. 

The cleanup in the annex continues 
this evening at the phenomenally low 
prices which have been in force all day. 
There are plenty of good bargains left 
for this evening. It will pay you to 
come. — The Crescent, Spokane, Wash. 

We are trying to make Friday one of 
the busiest days of the week; how well 
we have succeeded, you may judge from 
the great crowds that throng this store 
from morning until late in the evening. 
This Friday will find us with an un- 
usual amount of great snaps and bar- 
gains, and furthermore, this being our 
first week after inventory, we have found 
great quantities of remnants of fine 
table linens, crashes, odd napkins, odd 
towels and broken lots, in fact we have 
found too many odds and ends of all 
kinds, including remnants of white goods, 
muslins and sheetings. — Martin's, Peoria. 

This department will have unusually 
forceful bargains on sale to-morrow. 
Good materials in short lengths and small 
lots at prices to close out. If these ma- 
terials were in full lines or full bolts, 
you would be paying considerably more 
for them. Read over this list — see 
whether or not any materials are ad- 
vertised you want, then come to this 
store to-morrow just as early as you 
possibly can. — Jones Dry Goods Co., To- 
peka, Kans. 

Bargain Friday at Bloomingdales' 
means much to the shopper in search of 
meritable merchandise pleasingly priced. 
Roam where you will throughout our 
spacious establishment, you'll find every- 
thing marked lower than the same quality 
goods sell for in other stores. And the 
better judge of values you are the 
quicker you'll recognize the superiority 
of ours. — Blooming dale's, New York. 

BARGAINS! 



Our crowded store can safely be taken 
as a criterion of the great values we are 
giving. The offering of desirable mer- 
chandise at the extreme low prices that 
we have put on all samples and odd 
lots from both our wholesale and retail 
departments has had a magnetic influ- 
ence upon the purchasing public. Such 
opportunities are not neglected, and for 
this reason we have had busy days all 
week and they will continue, for every 
day has its special quota of great bar- 
gains. — Armbruster's, Columbus, Ohio. 

These reductions are genuine; the 
make, mode and material exceptional; 
the bargains matchless. — Hillman's, Chi- 
cago, III. 

The unprecedented nature of the bar- 
gains offered at the clearance sales would 
throng the store with parents and chil- 
dren at any time. Coming as they do 
in vacation season we confidently expect 
an overwhelming response. The bargains 
are so unequaled in their money saving 
possibilities that every reader will be im- 
pressed with our determination to clear 
out stocks regardless of the loss en- 
tailed. — Siegel Cooper Co., Chicago, III. 

To give you an idea as to how we are 
sacrificing this stock, we give you these 
prices. The goods are displayed on 
tables in the store. Come and be your 
own salesman. Come early, as first pick 
means much. Bargains like these can't 
last always and won't. — The Fitwell 
Shoe Co., Topeka, Kans. 

You will not wonder at it when you 
clap your eyes on the offerings that per- 
vade every department. If you've a home 
of your own, in fact, or in prospect, and 
have a mite of love for it; and enjoy the 
securing of much for little, you'll surely 
be here on Saturday. The list that fol- 
lows gives you but a slight idea of the 
wonderful bargain chances that await 
you. — The Fair Store, Binghamton, N. Y. 

It is worth while dodging showers for 
these bargains. — S. Kann, Sons <$; Co., 
Washington, D. C. 

There's even goodness throughout the 
entire list, so we've made no howling 
feature. Suffice to say — it's to be the 
greatest Thursday bargain sale we ever 
held. — King's Palace, Washington, D. C. 

You have no idea what big bargains 
people got at our store this week ! Some 
of them came back several times, buy- 
ing every time. They cannot resist, for 
the prices are ridiculously low on such a 
staple line of goods. Everything is 
marked in perfectly plain figures. Come 
early and have your choice. — Margolis $ 
Metzgu, Kansas City, Mo. 
SPECIALS! 



OF SELLING PHRASES 



85 



A rare saving opportunity — the great- 
est of the year here, the greatest offered 
anywhere at any time. A price-making 
event awaited by thousands who have 
been entirely convinced of the unsur- 
passed merit of the merchandise and of 
the unequaled lowness of the prices. — 
Marshall Field $■ Co., Chicago, III. 

Our surplus in this department will 
entail a gigantic loss and this loss will 
be taken at once. Only the fact of be- 
ing overstocked could afford a reason for 
such ruthless sacrifice. — The Lewis Store, 
Denver, Colo. 

Somewhere on the broad Atlantic a 
giant ocean steamer is plowing its way 
westward. In its hold are bales and 
bales of the finest goods manufactured 
abroad — picked up by our own buyers 
in the great marts of Europe — all per- 
sonally selected with a view to meeting 
the favor of our discriminating trade. 
To make room for this grand display we 
will sacrifice much of our present stock 
of dry goods and the bulky, room-taking 
stocks at prices which will challenge com- 
parison. This will not be a clearance of 
left-overs and odds and ends, but our 
final farewell to stocks the like of which 
you cannot duplicate elsewhere at our 
full regular prices; perfect goods, that 
you will never find offered cheaper than 
they are to-day. — Adam, Meldrum $• An- 
derson Co., Buffalo, N. Y. 

In order to be successful a properly 
conducted business should show a fair 
margin of profit at the close of each sea- 
son, but there are times in the life of 
every successful business when it is 
found expedient not only to face but to 
welcome loss. — The May Co., Denver. 

Today will be a notable day in this 
store. We'll be frank with you. We 
intend to break our highest selling rec- 
ords, and to this end we've arranged to 
offer in every section throughout the 
house values that will insure a new mark 
for high record sales. The price reduc- 
tions we have made would not be con- 
sidered for one moment in the regular 
course of business. — Simpson Crawford 
Co., New York, N. Y. 

Glance over this list, pick out what you 
need and act on the impulse the prices 
give you. At some little pains we have 
gone through our furniture sale stock 
and attempted to give a comprehensive 
list of examples in the savings it affords. 
That we have only given you a sugges- 
tion of the variety opportunity it affords 
goes without saying. — Simpson, Toronto, 
Can. 

To the woman whose spending money 
is limited and who is seldom able to take 

BARGAINS! 



advantage of bargains owing to the 
smallness of her purse, this great chance 
is truly a benefactor. Really, a little 
money will go a long ways here. — Dancer 
Brogan $ Co., Lansing, Mich. 

Have you ever been fooled by paper 
bargains? A bargain means real quality 
combined with a low price. Come here 
to-morrow and you'll find that Wall- 
blom's bargains are real. The goods are 
just as represented. Every item listed 
is a bargain. Prices in every depart- 
ment of our store have been cut to the 
quick for Monday's selling. — The Wall- 
blom Furniture $ Carpet Co., St. Paul. 

Timely bargains. — Witherville, Syra- 
cuse, N. Y. 

Bargains that can't be matched. — 
Young's, Atlanta, Ga. 

Grand bargain round-up. — Murphy 
Bros. Co., Pittsburg, Pa. 

A half page of explanation couldn't 
make these Friday bargains any better 
than they are. — Bosenbaum Company, 
Pittsburg, Pa. 

The spot where thousands wend their 
way. 

For every day is bargain day. 
— The Globe Furniture §• Carpet Co., 
Cincinnati, Ohio. 

Think of Bargain News that Remains 
Untold. One page is insufficient to hold 
the news of this great progressive city 
of stores. Here's a page as crowded 
as it should be to make comfortable 
reading. Yet the story of the Strauss 
millinery stock which we are selling 
cheaper than we have ever heard of mil- 
linery being sold has been omitted — the 
tale of how we are selling four carloads 
of 80c screen doors for 43c remains 
untold — the news of the greatest fire- 
works sale in Kansas City has been 
crowded out — the facts regarding gro- 
cery and drug prices and a most event- 
ful housefurnishing sale are not men- 
tioned. And so it is. Every section of 
these six great floors has news worthy 
of much space — a newspaper page can- 
not be made to hold it. Think over 
this; come and look into the unadver- 
tised bargains which are to be found 
in every nook and cranny of this hus- 
tling young store. — Jones Dry Goods Co., 
Kansas City, Mo. 

Business making bargains. — C. F. Doll, 
Buffalo, N. Y. 

A bargain lot that has no need of the 
apologies that many times must be made 
for lots styled "bargain" because of 
undesirable styles. — Buggies $ Ellison, 
Boston, Mass. 
SPECIALS! 



86 



ADVERTISERS CYCLOPEDIA 



Magnetic bargain list. — /. Micklebor- 
ough, St. Thomas, Ont. 

The high tide of bargain giving is at 
hand. — Kelley, Stiger $ Co., Omaha. 

Another illustration of our idea of a 
bargain — "To sell something that you 
need, just when you need it, and to save 
you money on the price." — Chamberlin- 
Johnson-Du Bose Co., Atlanta, Ga. 

Bargains you're not likely to miss. 
You're far from likely to miss bargains 
like these. When faultlessly made suits 
and skirts sell at prices running from a 
third to a half their regular retail value, 
knowing women are early on the ground. 
— Siegel, Cooper $• Co., Chicago, III. 

A bargain picnic! — Bryce <$• Co., Col- 
umbus, O. 

Snappy snaps. — M. Russell, Bingham- 
ton, N. Y. 

Astounding bargains. — Boston Store, 
Milwaukee, Wis. 

A monster sale. — Kaufman, Straus $ 
Co., Lexington, Ky. 

Warm weather wearables at cold 
weather prices. — Jones, Kenton, O. 

A harvest of bargains in Summer 
goods. — Parisian Cloak House, Roches- 
ter, N. Y. 

Odd change bargains. — McConnell $ 
Co., Scranton, Pa. 

A bargain-giving climax. — Wm. Hen- 
gerer Co., Buffalo, N. Y. 

Pre-eminence in bargain giving. — 
Denholm $ McKay Co., Rochester, N. Y. 

To-day we plant bargain seeds at the 
Globe Store. — Globe Store, Youngstown. 

The real thing in the bargain way. — 
F. Auerbach <§• Bro., Salt Lake City. 

A few hot shots from our red tag 
bargain guns. — R. D. Beirne Dry Goods 
Co., Denison, Tex. 

Good morning, what is it to-day? Bar- 
gains? Very good, then, they're here in 
full sway. — Keller, Bryce $ Co., Mun~ 
cie, Ind. 

Hurry — don't be out-bargained. Come 
to-morrow if possible. First choice is 
always best. There's wide choice for 
early comers, but few of a kind, and, 
as present prices end with present lots, 
you'll be out-bargained by early buyers 
if you permit anything to interfere. — 
W. H. Keech Co.," Pittsburg, Pa. 

You have perhaps noticed that we sel- 
dom use the word " Bargain " in our 
advertisements. In fact, this is the first 
time for several years that we have 
used the word. Why? Because it is 
used so indiscriminately and on such 
slight provocation that it has lost its 

BARGAINS! 



real meaning. But when we made up 
the lots of fine cotton dress goods to 
hold this special sale there was only one 
word that would adequately describe the 
collection — that word was " Bargain," 
so we dubbed the table "The Bargain 
Counter," and here is what it contains 
this week. — Strouss <$• Hirshberg, 
Youngstown, O. 

Don't let all the bargains get away 
from you! — Chas. E. Black, Bangor, Me. 

Every line is a bargain, every depart- 
ment replete with surprises. — Scoggie's, 
Montreal, Can. 

Bargain Tabloids for Morning Shop- 
pers. — The Broadway Department Store, 
Los Angeles, Cal. 

It's with bigger bargains we will make 
the last days of this sale the busiest. — 
The Crandall, Los Angeles, Cal. 

All reliable and useful goods, no 
trash in the lot. The Nonpariel would 
not buy trash if it were cheap as air. 
Extra provisions have been made to han- 
dle a tremendous crowd, and the crowd 
will be with us to a certainty. If you're 
wise you'll be in that crowd — it will 
pay you. In addition to the plunder, 
we are adding thousands of dollars' 
worth of regular goods at plunder 
prices. — Wasserman, Kaufman <$; Co., 
Sacramento, Cal. 

A Special Feature of This Sale will 
be a Bargain Table, on which will go 
all of the orphans. By orphans we 
mean odd suits, odd trousers, odd vests 
and all of the odds and ends that we 
find loafing around. Don't miss this 
bargain table. You'll be sure to find 
there something that you can use, and 
we shan't quarrel about the price. — 
Cooley Bros., Westfield, Mass. 

A shower of bargains. — D. Sommers 
<|* Co., Indianapolis, Ind. 

Bargains that will make you smile. — 
Kelle, Bryce <§• Co., Muncie, Ind. 

We couldn't resist these bargains. Can 
you? — The Johnson § Wilbur Mercan- 
tile Co., Colorado Springs, Col. 

Our Idea of a Bargain: "To sell 
something that you need, just when you 
need it, and to save you money on the 
price." — Chamberlin-J ohnson-Du Bose 
Co., Atlanta, Ga. 

Bargains — Bountiful and Almost 
Boundless. Bountiful — Generous are the 
reductions and full in measure the qual- 
ity and seasonableness. Boundless — For 
every department contributes everything 
that must be cleaned up with the close 
of the half-year's business. Saturday 
this store will teem with bargains. — 
Dayton's, Minneapolis, Minn. 
SPECIALS! 



OF SELLING PHRASES 



87 



These prices have a bargain ring to 
them that will attract the crowds from 
all over central and eastern Indiana. — 
The Fair, Muncie, Ind. 

An overstocked maker offered them 
to us as a bargain and we took them 
because they were a big bargain. — 
Fourquereau, Temple $ Co., Richmond. 

Each of the following items merits 
the careful consideration of every eco- 
nomically inclined man and woman in 
Syracuse. The offerings are exceptional, 
unusual and have the true ring of merit 
in every " Special." These weekly bar- 
gain Thursdays are important, interest- 
ing and profitable to all from the stand- 
points of buying and selling and you 
will serve your best interests by visiting 
this store Thursday. — E. W. Edwards $ 
Son, Syracuse, N. Y. 

Mothers who each Monday take ad- 
vantage of our liberal Children's Day 
bargains are not the only ones who are 
profited by this special day; we profit 
also — by clearing out the broken lines 
and odds lots left from the previous 
week's business — it's our unique way of 
keeping the children's stocks fresh. — 
The Union, Columbus, Ohio. 

Truly wonderful in every sense of the 
word, and there are hundreds of other 
equally attractive specials which we can- 
not begin to mention in this limited 
space. Come here to-morrow by all 
means and get your share of the bar- 
gains in this great reduction sale. They 
are breaking all previous May sale rec- 
ords. Never before were such values 
offered so early in the season. — Eothen- 
berg $ Co., New York. 

Bargain is a word that is generally 
understood to mean more than ordinary 
value, and nowhere in the realms of re- 
tail merchandising is this so well exem- 
plified as here, especially on Friday, when 
extraordinary efforts are put forward 
by every manager in the house to make 
his or her particular department show 
up best in the matter of sales at the 
end of the day, thus insuring to shoppers 
the worth of their money many times 
over, and sending them away happy in 
the thought that it always pays best to 
buy at Blooming dales, New York, N. Y, 

We are sacrificing all kinds of mer- 
chandise at positively half value and 
many goods at less than half value. Our 
reasons. Firstly, the very backward and 
cold spring has curtailed the sale of 
spring and summer goods to such an ex- 
tent that we now have nearly three times 
as many goods as we should have. We 
realize that in about a month the sale 
of these goods is nearly at an end; we 

BARGAINS! 



cannot afford to carry them over to next 
season, because next season they will be 
out of style, shopworn, and last but not 
least, we need the money that would be 
tied up in them for nearly a year — for 
our next season's purchases. — Henry 
Stein, St. Paul, Minn. 

To-day's news tells of the great piece 
goods offerings for Thursday. Every 
piece goods department has some re- 
markable opportunities, offerings that 
would have been impossible but for this 
Cleveland purchase. Lots are growing 
less, daily, so you had better " make hay 
while the sun shines." — The Bowland, 
Morehouse $ Martens Co., Columbus, O. 

Thirty wonderful bargains. An occa- 
sion of bona fide reductions throughout 
the store for one day only — the most im- 
portant bargain event in recent years. 
We intend making to-morrow a day that 
will be remembered in the retail shop- 
ping world — a day that will over-reach 
any former attempt at bargaining by 
this or any other concern. We could 
dwell at great length upon the tremen- 
dous price cuts we have made, but it is 
unnecessary — every item speaks for itself. 
The great rush that this whirl of bar- 
gains will bring here may sweep some 
lots out in a very short time, so we can- 
not assure late comers of finding all they 
may have decided to buy. But don't let 
this warning deter you from coming, for 
there will be enough of some things left 
to more than make it worth your while 
attending. As always we will refund 
your money if your purchase is unsatis- 
factory. — The David Straus Co., Newark. 

A bargain cyclone has struck the town 
— One man's loss is another's gain. We 
have made many a good deal, but never 
such a deal as this. We may have 
bought goods cheaper before, but we 
have never bought such seasonable 
goods, so much underpriced. That the 
store is crowded from morning until 
night — that everyone is pleased — that all 
are buying two and three and four times 
as much as they anticipated purchasing, 
is the best evidence that the public ap- 
preciates our efforts to furnish the 
world's best bargains. The sale is in 
full blast; each day new articles are 
thrown out on the counters, lots of 
which we have not time to mention in 
the papers. " If you don't see what you 
want, ask for it," is as old as the nur- 
sery rhymes; yet it fits in here; for the 
big stock purchased cannot all be placed 
on exhibition at one time. Large as the 
store is, it is not large enough to ac- 
commodate this large scoop, in addition 
to our own regular stocks. — N. Y. Bar- 
gain Clothing Store, Denver, Col. 
SPECIALS! 



88 



ADVERTISERS CYCLOPEDIA 



Biggest bargain of the season — We 
worked hard with a famous maker to 
get up for you the greatest shirt waist 
dress surprise you ever had — the descrip- 
tion reads even more like that of a 
$25.00 value — the model is pretty beyond 
price; silk is of superior quality — the 
tailoring is perfection. — L. S. Plant $• 
Co., Newark, N. J. 

An honest, useful word that through 
wide abuse has come to be considered 
with suspicion by many people. Yet 
there are very real bargains — opportuni- 
ties which no other word so well de- 
scribes. A certain percentage of the 
world's goods, perhaps as much as ten 
per cent., get into wrong hands and have 
to be sold at a loss to set the balance 
straight. The real bargains come most 
frequently, of course, to the best and 
biggest stores — the stores that have the 
greatest outlet. In Brooklyn, for in- 
stance, the greatest number of these 
special values are presented through the 
Loeser store, and from day to day we 
print the news of them. Know your 
store — be sure that it is dependable, and 
by watching for these opportunities it 
is possible to save a great deal of money 
in the course of a year on the goods that 
have to be purchased. To-day we tell 
the news of numerous special offerings 
that are in the bargain class — that pre- 
sent exceptional economies to Brooklyn 
people. — Frederick Loeser <$• Co., Brook- 
lyn, N. Y. 

Better bargains every week at Roberts 
Bros., Port land, Ore. 

Big bargains without argument. — 
People's Merc. § D. G. Co., Richmond. 

Two rousing days brimful of bargains. 
— Brown, Thompson <§• Co., Hartford. 

This is the store for bargains, no mat- 
ter where you go, from one end of the 
city to the other. Can't find a place to 
suit you as well as this good old reliable 
grocery, where every article, big or lit- 
tle, is priced so low that defies all com- 
petition. Come down to-morrow and 
try us; bring a few dollars and leave an 
order. We save you money. — New York 
Grocery, Pittsburg, Pa. 

Here's a mine of wonderful values — a 
bargain mine that will yield up its treas- 
ures this week, according as you dig more 
or less deeply. A wave of underpricing 
has swept over the entire store. Every 
department is affected. We've gone 
through the entire house and made up a 
list of specials that will stand without 
precedent or parallel. — Hartman Furni- 
ture and Carpet Company, Louisville. 

Bulging bargains. — 31. B. Young, At- 
lanta, Ga. 

BARGAINS! 



A bargain feast. — The Fair Store, 
Binghamton, N. Y. 

Sparkling with gems of bargains. — M. 
B. Young, Atlanta, Ga. 

Sensational Friday bargains. — David 
Straus Company, Newark, N. J. 

A cloudburst of bargains. — Lansburg 
S[ Brother, Washington, D. C. 

We'll satisfy your bargain longings 
to-day with choice offerings not usually 
found on the bargain list. — Globe Ware- 
house, Scranton, Pa. 

On the bargain square. A sweeping 
remnant sale of laces, embroideries and 
trimmings at half price. A remnant 
sale containing some of the greatest bar- 
gains we've ever given. Stock taking- 
shows that in some lines odd lengths 
have accumulated so we have gathered 
these all together for one day's mighty 
selling and at exactly half price. The 
assortment contains Persian appliques, 
bands and braids, in many beautiful col- 
orings and designs. Venice and Baby 
Irish lace, bands and appliques in many 
exquisite patterns; also a splendid va- 
riety of embroideries, some are long 
enough for waists; then there are thou- 
sands of yards of laces and the designs 
are so varied that everyone can be more 
than pleased. Friday, choice, half 
price. — Rhodes Bros., Tacoma, Wash. 

Big bargains without argument. — Peo- 
ple's Merc. $ D. G. Co., Richmond, Utah. 

Some Bargain Plums. — We are shaking 
some rich offerings from the Hummel 
bargain tree — and hundreds of wise peo- 
ple are daily on hand to pick them up. — 
Hummel Credit Clothing Co., Pittsburg. 

A fortune's worth of bargains. — 
Hale's, Los Angeles, Cal. 

Great Bargains. — If everybody knew 
just as well as we do ourselves what im- 
mense great bargains we hereby offer, 
we wouldn't be able to wait on all the 
customers that would be the result. — 
Home Trade Shoe Store, Minneapolis. 

Wonderful bargains. — Rothert, Al- 
toona, Pa. 

That abused word — " Bargains " — 
never had a stronger, better, truer mean- 
ing than now — than right here. If de- 
termination to sacrifice was ever written 
on the face of a price-ticket, you will 
readily recognize it during this eventful 
sale. — The May Co., St. Louis, Mo. 

End-of-the-week bargains. — Crawford's, 
St. Louis, Mo. 

Nothing but Bargains at the Big 
Credit Store. — Read what we offer you, 
then come and see for yourself. — Gate- 
ly's, Peoria, III. 
SPECIALS! 



OF SELLING PHRASES 



89 



Unmatchable bargains for Friday's 
selling. — Ckas. S. Kingsbery $ Co., At- 
lanta, Ga. 

What you pay is not by any means all 
there is in the game of bargains, but 
what you get; that's what really counts. 
It's that " what you get '' feature that 
keeps this store busy. — J. B. Hill <$; Co., 
St. Thomas, Ont. 

Stock Taking Bargains. — Denholm $ 
McKay Company, Worcester, Mass. 

Special Bargains. — To keep the crowds 
a-coming — to keep the busy wheels of 
commerce whirring — to increase the busy 
hum of trade ! Always busy — always 
striving to be busier — always studying 
how to increase value and lessen price! 
And with it all, you get your money 
back if you want it. — Boston Store, 
Peoria, III. 

True bargains. — Losey $ Alpaugh, 
Somerville, N. J. 

Here's a tempting list — every one 
worthy the name of bargain, surely. — 
G. W. Kennedy, Vancouver, B. C, Can- 
ada. 

Friday Our Great Bargain Day. Set 
apart by us as the greatest bargain day 
in the week. It promises, from its rapid 
growth, to be the busiest day, and we 
intend to make it so. — R. B. Maxwell 8% 
Co., Mansfield, O. 

Friday bargains. To do a fine thing 
one day and sit down idly for the rest 
of the week is impossible. We do our 
best every day, but Friday is the regular 
time for clearing out odd lots and as- 
sortments. — Scroggie's, Montreal, Can. 

Another Big Friday. Our constant 
endeavor is to offer on Friday such 
things as are absolutely needful; to give 
bargains that are bargains in every sense 
of the word, and those well worth your 
time and attention. This policy has 
transformed Friday, a day looked upon 
and accepted by many stores as one of 
inevitable dullness, into a day of ex- 
traordinary activity. — L. S. Plant fy Co., 
Newark, N. J. 

It is certainly a fact that the folks in 
this town like prosperity — they surely 
came and prospered in the last few days. 
But we are ready for you — there are 
hundreds of money savers waiting till 
some clever person sees them — then out 
they go. — Weil fy Arnold, Youngstown. 

We cannot emphasize too strongly the 
opportunity here presented for the saving 
of money. In every department the most 
extraordinary price cutting is very much 
in evidence, while on many items men- 
tioned below the prices are the lowest 
ever heard of. — Bergermans, Pueblo, Col. 

BARGAINS! 



A boon to the frugal housewife. You 
profit by the misfortune of others. Im- 
mense crowds of people all eager to avail 
themselves of the sacrifice. — The People's 
Store, Schenectady, N. Y. 

Some snappy bargains. — Hern's, De- 
troit, Mich. 

Four hours of bargain wonders. — Bar- 
nard, Sumner fy Putnam Co., Worcester. 

Bargains that no economical shopper 
can afford to miss. — The Boston Store, 
Worcester, Mass. 

Not many bargains, but some good 
ones. — The Dousereaux Dry Goods Co., 
Lansing, Mich. 

The bargain gates are open wide at 
this busy store this month. — Krauter, 
Youngstown, O. 

Hearken unto the music — a bargain 
chorus to drown all other songs! — Kauf- 
man-Straus Co., Louisville, Ky. 

Bargains that are the accidents of a 
great business — the philopenas of trade. 
The store grows on its regular lines, the 
bargains are its pleasantries, and true 
bargains only come to stores of great 
outlet. — Geo. L. Fordyce fy Co., Youngs- 
town, 0. 

A furious flurry of bargains. — Jones 
D. G. Co., Kansas City, Mo. 

Values that overtop them all. — Perl- 
mutter's, Jersey City, N. J. 

A Friday fusilade from our rapid fir- 
ing sale of house furnishing. — Camp- 
bell's, Pittsburg, Pa. 

Special offerings for Thanksgiving 
Day. Never before in all the years 
we've been anticipating your Thanksgiv- 
ing needs have we had such expression 
of dazzling beauty and extreme novelty 
in such assortment as you'll see nowhere 
else. Our preparations for Thanksgiv- 
ing are notable in several ways, includ- 
ing the largeness of stocks, the extent of 
varieties, the richness of styles and the 
closeness of prices. — Carsley's, Montreal. 

Bargains for thrifty shoppers. — The 
David Straus Co., Newark, N. J. 

Introductory price-marks in keeping 
with the bargain sentiment prevalent 
throughout the store. — Schlesinger <$• 
Mayer, Chicago, III. 

Some real bargains. These money- 
saving items define the word bargain in 
the best and truest sense. They are 
cheap because worth is linked with little 
price. True economy — every one of 
them.— W. H. Keech Co., Pittsburg, Pa. 

There's bargain meaning in every line 
of this advertisement. Best news in the 
paper to-day. Don't have to hunt for it 
either.— Perkins, Charlottetown. 
SPECIALS! 



90 



ADVERTISERS CYCLOPEDIA 



Bargains like these are not to be found 
every day. Things that have hitherto 
been thought to be out of your reach are 
now placed before you for little or noth- 
ing. Dimes and dollars — yes, even pen- 
nies — will do mighty work here this 
week. Just how mighty can be easily 
found out by spending but a few min- 
utes reading the important news. — Wolf 
$ Marx, San Antonio, Tex. 

It is good house-cleaning to go through 
this department every Spring. In doing 
so recently we came across a lot of pure 
silk Jersey ribbed vests, hand crocheted 
and lace trimmed necks and sleeves, that 
are slightly soiled. They are in white, 
cream, pink and light blue. We want 
to realize cost out of them — this will suit 
us better than placing them with our reg- 
ular lines. We make the clearing out 
price so attractive that they will leave 
us without delay. — Titche-Goettinger Co., 
Dallas, Tex. 

For over thirty years we have proved 
that our easy 'payment plan is perfection, 
and shrewd, sensible people soon realized 
this fact, and have made every business 
day mutually pleasant and profitable. 
We guarantee to send you away in 
a more than pleased frame of mind — 
you'll go home really jubilant, for you 
never saw such bargains before. — John 
Mulins § Sons, Jersey City, N. J. 

This store is brim full of bargains — 
real genuine bargains — not inflated ones. 
— Bamum, Topeka, Kan. 

Our Bargain Guns are going to fire 
to-morrow fast and furious. The Bee 
Hive will be the hotbed for real genuine 
bargains. Saturday night our store will 
remain open for these red-hot ones till 
9:30 o'clock. — The Bee Hive, Kansas 
City, 2Io. 

Crowd-bringing bargains in our bar- 
gain basement. — The Beall Livingston 
Dry Goods Co., Columbus, O. 

Wonderful bargains for to-morrow 
and Friday. — The Hub, Milwaukee, Wis. 

Notable bargains that warrant great 
savings. — Hudson's Bay Stores, Van- 
couver, B. C. 

Banquet of bargains. — C. Cohn, San 
Bernardino, Col. 

Bargains of never equaled magnitude. 
— Bamberger's, Newark, N. J. 

Welcome news, indeed, to bargain lov- 
ers — and who doesn't love bargains? — 
Whitehouse Dry Goods Co., Spokane. 

Without preliminary talk here are bar- 
gains in men's wear that will make to- 
day a busy day for us. — Merrick Cloth- 
ing Company, Tacoma, Wash. 

BARGAINS! 



Bargains. — How many times this word 
has been abused — yea, thousands of 
times. Here when we say bargains 'tis 
so. That somebody loses money is cer- 
tain. Sometimes it's the manufacturer, 
again the importer, and we sacrifice our 
entire profits at times. You reap the 
harvest, no matter who loses. — Boston 
Store, South Norwalk, Conn. 

Below cost bargains. — Evans, Munzer, 
Pickering $ Co., Minneapolis, Minn. 

Skirt bargains for muddy weather. — 
The Robert E. Farrell Company, Peoria. 

A whole store full of bargains. — 
Engelke's Crockery and House Furnish- 
ing Store, Galveston, Texas. 

An acre of Bargains. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y., Feb. 8, 
1902. 

Stupendous Bargain Giving. — J. P. 
Gardner, Salt Lake City, Utah. 

At bargain and clearance prices. — 
The Higbee Co., Cleveland, O. 

Great list of superb bargains ! — Bosen- 
baum Company, Pittsburg, Pa. 

Crowd-attracting chances. — Hechts' 
Greater Stores, Washington, D. C. 

A harvest of bargains for thrifty 
folks.— L. S. Plant # Co., Newark, N. J. 

Bargains in plenty await you here- 
Brown, Thompson $ Co., Hartford. 

Hurricane bargains for Monday only! 
— Brager's, Baltimore, Md. 

Real rousing bargains. — The Boston 
Department Store Company, Boston. 

The most extraordinary bargains in 
seasonable goods. — O'Neill's, Washington. 
D. C. 

Bargains of unmatched value are 
within your easy reach. — Pasner's, Balti- 
more, Md. 

Nothing but real bargains — emphatic 
money saving — can stir up buying en- 
thusiasm at this season. — Ko.thenberg Co., 
New York. 

Never was there a greater bargain — 
never a bargain that fitted every taste, 
every purse, every whim. But you've 
only one day left to benefit by it. — The 
Saks Stores, Washington, D. C. 

Talk about bargains, well, this is the 
carpet sale. — Spear $ Co., Pittsburg, Pa. 

Twelve nervy bargains for Tuesday, 
showing how to make money by spending 
it. — Newman, Brooklyn, N. Y. 

Make a purchase to-morrow and you 
will secure bargains in reliable merchan- 
dise that you will long remember. — Kahn 
<Jf Back, Memphis, Tenn. 

Clean cut bargains. — Lehman's, New- 
ark, N. J. 

SPECIALS! 



OF SELLING PHRASES 



91 



Bargain notion prices. — Boston Store, 
Chicago, III. 

These aren't "luck" bargains — we 
planned them for you. — A. D. Matthews' 
Sons, Brooklyn, N. Y. 

The bargain of the season. — The H. 
B. Claflin Co., New York. 

Notable bargains. — Adam, Meldrum <$• 
Anderson Co., Bufalo, N. Y. 

More bargain wonders. — Bamberger's, 
Newark, N. J. 

There's a harvest of bargains for those 
who shop here to-morrow. — Goldenberg's, 
Washington, D. C. 

Bargains in every department! Bar- 
gains unusual ! ! Bargains galore ! ! ! — 
Brager's, Baltimore, Md. — Jan. 11, 1903. 

Drop in any time and we'll show you 
bargains that could not be much more 
so if we were to give them away. If 
you can find anything that is equaled 
at less price elsewhere we'll make you a 
present of it. — W. C. Peffers, D anbury. 

There Are Still Some Left.— We have 
had a tremendous success with our Janu- 
ary sale of stock taking bargains, and 
although the selling has been heavy, we 
have still lots of good bargains left. — 
House S[ Herrmann, Washington, D. C. 
—Jan. 18, 1903. 

The Basement Has Rare News. — 
We've a preference for telling even rar- 
est news quietly — the man whose course 
of action brings the engines to a fire 
isn't the one who runs up and down the 
street and yells, but he who unostenta- 
tiously goes to a box and turns in an 
alarm. There are bargains " in the Base- 
ment " — Dinner Sets at a third off, Tea 
Sets nearly as cheap, and hosts of other 
things at a good deal less than you usu- 
ally pay. — Hochschild, Kohn $ Co., Balti- 
more, Md.— Feb. 8, 1903. 

Bargains to wind up our winter stock 
before we take our inventory. — The cli- 
max of our before stock-taking clear- 
ance. — Moses <$• Krieger, Bridgeport, 
Conn.— Jan. 30, 1903. 

Opportune bargains. — Just on the edge 
of needtime.— F. G. $ A. Howald, Co- 
lumbus, O. 



The crowning triumph of bargain giv- 
ing. — Clarke Brothers, Scranton, Pa. 

We start bargains here at 8 o'clock 
every morning that are ripe to pick in 
an hour, and they are picked. — A. D. 
Matthews' Sons, Brooklyn, N. Y. 

Bargains! Aristocratic bargains, if 
you please, but bargains in the purest, 
widest sense of the word. The kind of 
a bargain that you'd crave at the full 
price and eagerly pounce upon at the 
reduced price. — Field, Schlick $ Co., St. 
Paul, Minn. 

What is a bargain? A bargain is 
something you need at less money than 
you've been accustomed to pay. It's no 
use advertising goods as bargains when 
they are not — we don't. Take a good 
look at the lines mentioned here and 
you'll be convinced. Don't wait until 
too late to get the best values. We're 
ready at 8 o'clock to serve you. — Scrog- 
gie's, Montreal, Can. 

We throw out the bait. Our bait is 
bargains. — E. Schoenberger 8[ Sons, Neio 
Haven, Conn. 

Choice pickings from a harvest of bar- 
gains. — Israel's, San Bernardino, Cal. 

If bargains don't come to us we go 
out and find them and never put them 
in cold storage. They knock at our doors 
every hour, from everywhere on the round 
globe. The " open door " sustained by 
the government of the United States 
means bargains at Matthews', and you 
will find them here tagged with our 
small profit system on every floor. We 
are alive to the " main chance," and so 
is our public. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

" It's a long lane that has no turn- 
ing." From time immemorial, Fridays 
have been considered mile-posts along 
the lane of ill-luck. But when we opened 
up the trail through dividend days, what 
a bountiful country of good fortune 
they led you to, for bargain buyers, 
and to-morrow — the thirteenth, one of 
them — outshines all its predecessors with 
the splendor of its values. No tempting 
fate if you buy to-morrow. — P. A. Berg- 
ner & Co., Peoria, III. 



" This paper says," observed the husband, who was 
reading the morning paper, " that Lipton will cut down 
his sail area. 3 * 

" I suppose he would," answered the wife, pouring the 
coffee. 

" You suppose he would? " 

" Why, yes; I read on the woman's page of the paper 
last night that he thought the American bargain sales 
were wonderful." 

BARGAINS! SPECIALS! 



92 



ADVERTISERS CYCLOPEDIA 



BATHING SUITS 



From extreme to extreme our collec- 
tion of bathing suits is complete, from 
an unpretentious suit at one ninety- 
five to an elaborate costume of silk at 
nineteen-fifty; our stock includes fifty- 
one distinctive models. — Saks $ Co., New 
York, N. Y. 

Stylish, durable and exceptionally low- 
priced for this time of the year are 
three points that will hasten your se- 
lection here to-day. They are stunning 
beach costumes, newest models. Note 
one thing in getting a suit for the low 
price quoted, it is your suit, never 
worn by anyone else — that you can't say 
of a rented suit, hundreds have worn 
it; enough to make anyone repel at the 
idea. Your own suit is a sensible sani- 
tary precaution. — Simpson-Crawford Co., 
New York, N. Y. 

The sun is high and the water is warm. 
The waited-for occasion is at hand, pre- 
pare your bathing suit, get ready for 
these healthful, invigorating plunges, 
these pleasurable little battles with the 
warm, splashy waves. You will take a 
new suit to the shore? See ours, and 
you will surely pack one of them in 
your trunk. For we have a superb as- 
semblage, both in misses* and ladies' 
sizes, plenty of dash and prettiness about 
them, lots of style, and, with all, fab- 
rics especially made for bathing suit 
use. Also, we are showing wide assort- 
ments of bathing caps and slippers, 
things that every bather needs. Our 
prices in these, as in the suits, are 
matchless for their moderateness. — Wolf- 
son Bros., Jersey City, N. J. 

The styles for women this year are 
even more dressy than last season; the 
shape of the waist, the fine plaiting and 
even the trimming make them look much 
like pretty shirtwaists; the chief differ- 
ence being that the necks are lower, fin- 
ished in round and square styles, though 
some have sailor collars. The materials 
are brilliant mohairs, surf cloths, taf- 
feta silks, and shepherd's checks fabrics. 
The skirts are in pretty gored and plaited 
styles; the waists are in full blouse, taf- 

BATHING 



feta silks, and shepherd's check fabrics, 
simple tailor-stitching, others are elabor- 
ately trimmed with braid. — John Wana- 
maker, New York, N. Y. 

Nothing so quickly stamps a woman or 
a girl as smart or careless about style 
as her bathing suit. And little wonder, 
for nothing in the entire range of femi- 
ninity's requirements is quite so exact- 
ing. A bathing suit must be elegant 
in the most modest of ways and it must 
be on the very tilt of fashion or make 
its wearer look and feel the part of 
the back number. It will not be our 
fault this season if each and every 
woman and girl in Brooklyn who de- 
lights in surf bathing and swimming is 
not a charming picture in her bathing 
costume. The suits that have been made 
for us are the prettiest thus far and 
that surely is saying much. — Abraham 
§ Straus, Brooklyn, N. Y. 

Women's bathing suits ! Snug and 
trim; and ever so many pretty effects 
seen in the season's dresses are carried 
out on them. Many are in simple but 
smart shirtwaist style. Blouse models 
with pretty collars are also plentiful. A 
number of graceful yoke effects are seen. 
Skirts on some are plaited and tucked. 
But, no matter which of the score of 
pretty styles you choose, you'll find 
the material excellent in quality, the 
making thorough and durable, bloomers 
extra wide — everything that promises 
comfort and good wear has been care- 
fully looked after. The bathing suit you 
get here will not only look pretty and 
stylish, but will give you good return 
in wear for what you pay for it. — 
Strawbridge $ Clothier, Philadelphia. 

We have a trustworthy variety for 
ladies and children; all trustworthy sorts. 
— Chamberlin-Johnson-DuBose Co., At- 
lanta, Oa. 

Bought your new bathing suit yet? 
The daintiest, most individual suits we 
ever had are here now. " With longer 
\skirts and sleeves they would make 
smart dresses," said one woman. — Abra- 
ham $ Straus, Brooklyn, N. Y. 
SUITS 



OF SELLING PHRASES 



93 



Women's bathing suits in charming new 
styles. — It's so easy to fall into a rut in 
making bathing suits, and turn out the 
same styles by the dozen — styles that 
look like nine out of every ten suits 
you'll see on the beach. 

A bathing suit should be selected with 
at least the same care as to its style, 
material and practicability as any sum- 
mer suit a woman wears. Our suits have 
been made for us under the strictest 
specifications to cover those points. They 
are stylish and prettily becoming — but 
they are bathing suits that are made to 
give ease in swimming, comfort in every 
way. Bathing suits of brilliantine, made 
with square neck — elbow sleeves — full 
plaited waist — some trimmed with black 
and white braid — others with all black 
— 3.98. — Abraham $ Straus, Brooklyn. 

It's no small temptation (if one is a 
woman) to pick out a bathing suit by 
the looks of it rather than by the prob- 
able wear of it. Down in every woman's 
heart is the determination to look her 
very best in her bathing suit. So, in 
addition to seeing that Loeser bathing 
suits shall make pretty women as pretty 
as they want to look on the beach, we 
take special care ourselves, that material 
and workmanship shall be all that prac- 
tical women ought to insist on in a bath- 
ing suit. — Frederick Loeser <$• Co., 
Brooklyn, N. Y. 

Bathing suits made in the most be- 
coming styles in the light, non-clinging 
materials. — Chas. A. Stevens, Chicago. 

For a dip in the deep, bathing suits 
in black and blue, plain and varicolored 
edges, and some in color combinations, 
$1 to $3.75.— Meigs $ Co., New Haven. 

Don't borrow. Don't rent. Own your 
own. 'Tis cheaper in the end and bet- 
ter all the while. Lots of pretty ones 
await you here. — Campbell's, Pittsburg. 

Ayres styles are absolutely correct. 
Such suits as are here come direct from 
a New York maker who is authority for 
most of the new ideas brought out 
among the bathers of fashionable sea- 
side resorts. In material, cut and em- 
bellishment you will find them satisfac- 
tory in every regard. — L. & Ayres, In- 
dianapolis, Ind. 

But it takes a lot more study and 
thought to evolve suits that have distinc- 
tive character. And it is just the care 
we bestow on these Wanamaker bath- 
ing suits for women that differentiates 
them from the common run, and makes 
them clever, and original, and stylish. 
We instil our ideas and enthusiasm into 
the maker, and keep after him until he 
produces the ideas and absorbs the en- 

BATHING 



thusiasm. — The Wanamaker Store, New 
York, N. Y. 

Woman's bathing suits. Everybody 
who cares anything about hygiene — or 
saving money — will own her own bathing 
suit. It is merely a matter of choice 
this year whether you want one from 
France or America. All of the new 
suits are as carefully cut and made 
as a shirtwaist dress. The skirts are 
gored; some of them are made with clus- 
ters of tucks running up and down the 
front breadth, and the blouses are cut 
long-waisted and trimmed with tucks or 
small box-pleats. Nothing over elabor- 
ate — nothing bulky in the way of trim- 
ming — but plenty of style. For those 
who object to sun-burned necks and 
arms, there are bathing suits with high- 
necked blouses and long sleeves. Many 
of them are to be worn with white turn- 
over collars and cuffs. — Wanamaker's, 
Philadelphia, Pa. 

In the swim bathing suits. — M. Rich 
Bros. Co., Atlanta, Ga. 

Bathing season begins Saturday at Sen- 
eca Park swimming pool. All who want 
to learn to swim will be instructed. Our 
contribution to your enjoyment of this 
privilege — and of similar ones for all 
who journey to lakeside and seashore 
— is to be found in an unusually fine 
array of bathing suits from which first 
pick of the season may now be had. 
Many novelties are among the new lines. 
For example, there's a young woman's 
style finished all over with vertical tucks, 
and another with low round neck and 
large button ornaments and white stitch- 
ing. No better material than mohair 
has yet appeared, and this is largely 
used. Thanks to pretty and abundant 
trimmings, the suits are more beautiful 
than ever. — Burke, FitzSimons, Hone fy 
Co., Rochester, N. Y. 

It's time to think about your bathing 
suit. Soon you'll be hieing away to ocean 
beach or lakeside resort — welcoming the 
opportunity of a plunge into the waves. 
When you pack your trunk don't for- 
get bathing suits. — Mandel Bros., Chi- 
cago, III. 

These suits are made of pure wool 
mohair chemically treated so that it does 
not absorb water to make you uncom- 
fortable while bathing. Every movement 
is free and easy. That's a characteris- 
tic about all our bathing suits that 
makes them preferable to any other. 

Buy a bathing suit and go to the lake. 
You'll be more comfortable and do bet- 
ter work next week. The necessary out- 
lay is reduced to a minimum.— The 
Crescent, Spokane, Wash. 
SUITS 



94 



ADVERTISERS CYCLOPEDIA 



Thinking of taking a plunge in cool- 
ing waters pretty soon? A visit to our 
store will put you in touch with a fine 
array of prettiest bathing costumes. — 
Beadle <§• Sherburne Co., Rochester. 

One man does not care to wear an- 
ther man's clothes — the same applies or 
should apply to bathing suits. Owning 
one means that you can dress at your 
hotel or cottage — you will have a suit 
that fits, as well. — Lazarus, Columbus. 

Visit the beaches and see the numbers 
enjoying the " sea dip." It is quite the 
proper thing now, and to learn to swim 
is of the greatest importance. A be- 
coming bathing suit, one that is dis- 
tinctive in style, well made and of good 
material is equally important. — The 
Charles Monson Co., New Haven, Conn. 

Bathers' becoming belongings. — Bet- 
ter own your own suit, one that is re- 
liably made and that won't rip or tear. 
Women's brilliantine suits, black or navy 
blue; collar, skirt and sleeves tastefully 
trimmed with four rows of white braid, 
full cut and all sizes; usually $2.50, at 
$1.89. Men's two-piece suits, made of 
navy blue cotton, at 39c. Men's two- 
piece all worsted suits, navy with stripes, 
two grades, all sizes, at $2.75. — Newman, 
Brooklyn, N. Y. 

Ten chances to one Sunday is going 
to be a very warm day. That's why you 
cannot afford to miss this great Satur- 
day sale and go out along the beach for 
an exhilarating plunge on the following 
day. — Simpson-Crawford Co., Neio York. 

Fancy? Yes, but without transgress- 
ing good taste. They are two-garment 
suits of fine worsted in blue, oxford or 
black, with red or white stripes on both 
trunks and shirt, which is without sleeves. 
— Saks $ Co., New York, N. Y. 

Bargains for surf bathers. — Exclu- 
sive Excellence at reckless prices. Sam- 
ples and odd lots from the Ocean Bath- 
ing Suit Co., New York. Some of the 
richest bathing suits used on American 
beaches are the product of the Ocean 
Bathing Suit Co., of New York. We 
procured from this company the entire 
accumulation of odd lots and samples 
of this season's product, comprising 
men's, women's, boys' and girl's bathing 
suits; the collection is too varied for de- 
tailed description. — Newman, Brooklyn. 

We have bathing suits of many styles 
and prices — of the ever-popular mohair; 
of surf cloth, which is first cousin to 
mohair; of flannel, for those who want 
the warmth and don't mind the extra 
heaviness; and suits of silk, the most 
fashionable of all. — Strawbridge % 
Clothier, Philadelphia, Pa. 



For women. — Brilliantine bathing 
suits. The ocean is calling these days 
and, they do say, that the bathing was 
never so good. It is seldom you can ob- 
tain bathing suits so good for so little 
money. — Abraham $• Straus, Brooklyn. 

Of course you want your own bathing 
suit. When else do you wear other peo- 
ple's clothes? 

Bathing suits for men and boys. The 
particular man takes his own bathing 
suit to the shore — just as he takes his 
own shirts and underwear. He would 
not alternate the service of a suit of 
underwear with his best friend. No 
more would he, a bathing suit. The man 
who does not take his own suit has to 
harden his sensibilities every time he 
takes a dip. But many particular men 
forget. This is your reminder. Here 
are suits as inexpensive as a man could 
wish; and here are others as handsome 
as they are made. But the cheapest as 
well as the finest, is well made, and will 
hold its color. — Wanamaker, New York. 

New bathing suits for women. — Learn 
it direct by inspecting our showing of 
bathing suits that women want — from 
the best makers that we know of — 
the models selected on merit of beauty 
and service. Stylishly cut and designed, 
tastefully trimmed but nothing garish. 
All sorts of different surf materials. — 
Joseph Home Co., Pittsburg. Pa. 

It is only a plain statement of fact 
to say that we have more kinds of 
bathing suits that women want, at prices 
they want to pay, and better styles than 
at any other store in town. — Connolly $ 
Wallace, Scranton, Pa. 

Nothing is more serviceable than serge 
for bathing suits. No other fabric will 
give more wear about the beach. Made 
up in the becoming manner these are, 
certainly nothing could look neater. — 
Siegel, Cooper Co., New York, N. Y. 

Without question, this season has 
brought out the handsomest bathing suits 
ever made for women and our stock 
is representative of all the smartest 
and best styles that have been produced. 
The variety is particularly broad. — 
Wanamaker, New York, N. Y. 

Bathing suits. Never understood why 
they called them bathing suits, or why 
the act of going in the water is called 
bathing. Swimming suits and frolicing 
in the water are more sensible terms. 
But we are not going to set up as dic- 
tators of correct terms. What we want 
to say is that it is much better, more 
satisfactory to be the owner of your 
bathing suit. — Joseph Home Co., Pitts- 
burg, Pa. 



BATHING SUITS 



OF SELLING PHRASES 



95 



"Women's surf and beach suits are 
ready. The best models have been chosen 
from the leading makers in this line; 
and to further make the Gimbel stocks 
the most desirable, we have had styles 
designed especially for us, adding hint 
and suggestion prompted by our ex- 
perience of your preferences. Particu- 
lar attention has been given to the fit 
of the skirt; and we have all numbers 
sized to fit large and small women, as 
well as the regular sizes. And special 
sizes will be delivered on short notice. 
One fact is a noticeable rule: Fancy 
bathing suits are in very slight showing, 
indicating the prevalence of a quiet, 
good taste in this respect. Probably 
more tights will be worn than hereto- 
fore, as they allow a greater freedom 
of movement when swimming. — Gimbel 
Bros., Philadelphia, Pa. 

Bathing suits for men. A most com- 
plete stock — prices without equal. The 
time is here when the eager bathers 
will want to take their first dip in the 
briny waters. And the question arises, 
Is my suit all right? If not, here is 
the place to right your wants. Last 
year our stock of men's bathing suits 
was the largest hereabouts, this year it is 
larger still. Last year our prices were 
most economical, this year they are more 
so. — Abraham § Straus, Brooklyn, N. Y. 

Men's bathing suits. — Own a suit ; don't 
rent one. The unhygienic conditions of 
most rented suits causes skin disorders 
which are hard to cure. If you go to 
the beach often, the service you get 
in the course of a season from a suit 
you buy, makes it an economical prop- 
osition to you to have your own. — Ham- 
burger's, Los Angeles, Cal. 

Think of renting bathing suits. — Here 
are some reminders to our men friends 
of the advisability of owning one's own 
bathing suit instead of wearing one that 
is worn by a different person every 
hour in the day at a vacation resort. — 

Bathing suits wanted. — Of course, by 
every man and boy who will be near 
the water on the " Glorious Fourth." 
Get them here if money is any object. 
— Snellenburg, Philadelphia, Pa. 

To better your swim, wear better bath- 
ing suits. The production of " Better 
bathing suits " is our highest aim. Long 
before you began to think about where 
you were going to spend your vacation 
we were busy planning and making bath- 



ing suits for you to take along.—/. /. 
Pfister, San Francisco, Cal. 

Negligee garments for men.— Leave 
your stiff shirts at home and enjoy per- 
fect freedom of the body while on your 
outing at the beach. Also provide your- 
self with a bathing suit and a nice bath 
robe to be worn when coming from 
the surf to prevent catching cold. A 
little protection now saves doctor's bill 
later. — Hamburger's, Los Angeles, Cal. 

Bathing suits of wool. — Men who are 
near the water will want to take a plunge 
if the day is favorable. When you start 
on the summer outing put a bathing 
suit in your grip. — Sibley, Lindsay \ 
Curr Co., Rochester, N. Y. 

You'll be hurrying away soon to the 
seashore, the bathing suit must not be 
forgotten, and it is not merely looks that 
are sacrificed when you depend on a 
suit that is hired and worn by you know 
not whom. 

Women's bathing suits. — Every day is 
their day now. Somebody is always 
starting off for the shore and wanting 
a bathing suit to pack in her grip at 
the last moment. They are here from $2 
to $26.50 — starting at surf cloth and run- 
ning up through the whole range of 
flannel, mohair and serge, to silk. — Wan- 
namaker's, Philadelphia, Pa. 

It is only a plain statement of fact 
to say that we have more kinds of bath- 
ing suits that women want, at more 
prices that they want to pay, and bet- 
ter styles than any other store in the 
country. A look around the part of 
the store where seashore people are get- 
ting fitted out will soon convince you. — 
Wanamaker's, Philadelphia, Pa. 

Ladies' and children's bathing suits. — 
June and July afforded few opportuni- 
ties for delightful dips into Neptune's 
waters. August promises to do better. 
Throw in a bathing suit when you pack 
up for an outing. — Sibley, Lindsay $• 
Curr, Rochester, N. Y. 

Women's bathing suits. — August at 
last, and with it the usual exodus. Peo- 
ple can stand June and July in town, 
but the dog days frighten most of us 
off — generally to the sea. Every man 
and woman ought to make it his duty 
to gain as much strength as possible. 
And the way to do it is to live out- 
doors — not in a rolling chair, but on 
the sand, in the sea, sailing, fishing, 
gunning. — Wanamaker's, Neio York. 



BATHING SUITS 



96 



ADVERTISERS CYCLOPEDIA 



BEDDING 



One of the unexplained mysteries of life is how dif- 
ficult it is sometimes to get into a comfortable position 
when you go to bed, and how unusual to find one that 
isn't comfortable when you have to get up. — Puck. 



A great lot of underpriced bedding, 
particularly blankets and comforts. Don't 
flatter yourself that you will be offered 
bedding later on for smaller prices. Im- 
possible to get prices down lower. — Jo- 
seph Home Co., Pittsburg, Pa. 

Snow-drifts of fresh, new, white bed- 
spreads. New arrivals, crisp and dainty, 
are just here — to go with the beds and 
mattresses which the February furniture 
sale is sending out every day. — Wana- 
maker, Philadelphia, Pa. 

A lot of bed clothing as light in price 
as it is light in weight for summer use. 
— Frederick Loeser, Brooklyn, N. Y. 

Bedding lightly priced. — There is no 
need to sleep on the floor either this 
week end or next — be the house ever so 
full — when you can get bedding for so 
little as we are offering it to-day. — Al- 
fred Edmondson's, Morecambe, Eng. 

Your thought to summer slumbers for 
a moment. This is the week in which 
it will particularly pay you to give at- 
tention to light weight comfortables and 
the pillows. We plan for the city home 
and the summer cottage in our provi- 
sions. Digest fully the list below. A 
comfortable subject all around — com- 
fortables — comfortable pillows — most 
comfortable prices for you. — Sibley, 
Lindsay <§• Curr, Rochester, N. Y. 

Thorough-going economies in bedding. 
— The Anderson Co., Bufalo, N. Y. 

Over in the linen store are being 
shown some beautiful embroidered linen 
bedspreads, such as the artistic summer 
home will require. The hand-embroid- 
ery on these pieces was done by Irish 
peasants. Prices range from $10 up to 
$110 each. — The Wanamaker Store, New 
York, N. Y. 

Bed coverings for country homes. — 
We'll grant that, in New York City, you 
may not need many blankets of a sum- 
mer night. But you don't have to go 
far out of town to find the mere sheet 
and the open window a chilly combina- 
tion. Here are the proper sorts of bed 
clothing, if your summer cottage lacks 
a sufficient supply for yourself and your 
guests. — Wartamaker, New York, N. Y. 

BEDD 



Nothing quite like the satisfied feel- 
ing that comes when you open the closet 
door and see the big piles of snowy 
sheets and pillow cases, is there, Mrs. 
Good Housekeeper? Improve this op- 
portunity ! — Strawbridge $■ Clothier, 
Philadelphia, Pa. 

We have yet to hear of a display of 
these splendid bed coverings that will 
compare with the collection we have 
gathered this season. It is unequaled — 
its completeness in keeping with the high 
character of the woolens and ribbons 
that enter into the making of every 
blanket.— Macy's Neiv York, N. Y. 

Here, also — the Annual opportunity. 
The most particular housekeeper knows 
that the beds and bedding sold at Koch's 
are precisely right — that we look to the 
inside as well as the outside. You who 
buy during this week will save money 
away beyond expectations. — Koch $• Co., 
New York City. 

Housewives are keen judges of bed- 
ding values. Glance through these little 
odd lots. To clear the way for stock- 
taking we'll make short work of such 
goods that have raveled out to broken 
lots. A good time to think of future 
needs. The list proves the savings. — 
Gimbel Bros., Philadelphia, Pa. 

Bed and bedding prices going up. We 
have been notified that on December 1st 
the price on beds, springs, mattresses, 
etc., advanced in price owing to the in- 
crease in the cost of labor and materials. 
Hence, this sale should be of keen in- 
terest to all contemplating the purchase 
of such articles in the near future, for 
they are lower in price for Tuesday and 
Wednesday than we can probably ever 
offer them again. How about brass 
beds as Xmas gifts? — W. V. Snyder fy 
Co., Newark, N. J. 

Now is the time to buy bedding. No 
news more timely than this. Exceptional 
good buying opportunities in blankets, 
comforters and pillows. Values claim- 
ing the attention of housewives who have 
" gone through " home stocks and find a 
shortage. — Robinson <$ Co., Winnipeg. 
ING 



OF SELLING PHRASES 



97 



BEDS 



Neptune — " What in thunder is that mermaid trying to 
turn those rocks over for? " 

The Sea Serpent — " She's going to take a nap, and 
she's afraid there's a merman under the bed of the ocean." 
— Cincinnati Commercial Tribune. 



New brass beds — new iron beds. In 
anticipating spring house cleaning, this 
week is a splendid time to discuss the 
matter of the brass beds and the iron 
beds you intend to use either in your 
own sleeping room or the spare rooms 
of your home. We don't know that we 
have anything special to say of our 
new lines of brass beds other than that 
they are represented by the very best 
beds that it is possible for brass work- 
ers to make. In selecting our brass beds 
we got away from garishness as far 
as possible. We believe most people like 
simplicity, and where richness is de- 
sired simplicity is its best aid. This 
is true of anything — in a greater de- 
gree, however, with brass beds. — Joseph 
Home Co., Pittsburg, Pa. 

$1.95— that's all. Less than the freight 
alone would be if shipped to you. And 
the cheapest iron bed — not in Spokane 
alone, but in the whole Northwest, by 
at least one-third. Your choice of blue, 
white or green enamel, full or three- 
quarter size. We've more elaborate pat- 
terns in many colors and brass trim- 
mings. — Bobbins, Pratt $ Bobbins, Spo- 
kane, Wash. 

Buy that iron bed now. Never will 
you have the opportunity to buy iron 
beds of the same quality at anywhere 
near the prices we are asking for the 
special line of bedsteads we are closing 
out this week. It has been a great 
week of iron bed selling for us, still 
there are many to choose from yet. Come 
in and look the line over if you are at 
all interested; we are confident of the 
result — you will buy. — Davis, Smith $ 
Co., Tacoma, Wash. 

Iron beds. Our salesroom presents a 
bewildering scene as you look down the 
long lines of beautiful beds. This year 
more than ever are the fancy colored 
enamels used. The designs are entirely 
new and more elaborate than usual. — The 
Hannah fy Lay Mercantile Co., Traverse 
City, Mich. 

The story of this week begins with a 
chapter on couches and beds. The peo- 

.BE 



pie who live longest are the people who 
keep regular hours and sleep enough and 
comfortably. The American rests less 
than any other man — some of you should 
share in the comfort of a couch. — Coven- 
try-Evans Furniture Co., Utica, N. Y. 

Values extra good in bedsteads. Good 
fortune has certainly treated us with 
her sunniest smiles in a recent purchase 
of bedsteads — though we had to fight for 
it. We have been " dickering " with the 
manufacturer for months to close a deal 
for bedsteads at last July's prices — and 
landed him. Bedsteads you know have 
taken a big jump upward since then. — 
The T. Eaton Co., Winnipeg, Can. 

These artistic white enameled steel 
beds have heavy posts and artistically 
bent head and foot board design; are 
strongly made with well brazed joints; 
they are the easily cleanable kind, cool 
and comfortable. — Whalen Bros., Brook- 
lyn, N. Y. 

These are practically double beds or 
couches; one section is made to slide 
underneath the other, though when placed 
alongside, for a double bed, mattresses 
are of equal height; they can be used 
as two single beds, two single couches, 
one single couch or a double bed; built 
of bronze iron frames, fitted with Na- 
tional wire and helical spring ends. — 
Adams Dry Goods Co., New York, N. Y. 

Recently a man wanted to know if a 
bed sold at a very little price was strong 
enough to hold him. He was very heavy. 
He was informed that we never sold any 
bed that would not hold any man short 
of a monstrosity. Indeed, the wonder 
in our brass and enameled bed sale as 
well as in all other big events is not 
so much that the prices are small as 
that the goods they mark are so unusually 
worthy in every way. — Abraham <§• Straus, 
Brooklyn, N. Y. 

There's a wide difference in brass beds. 
There is one that is cheap, in the 
"cheap" sense, and the purchaser gets 
cheap return for his money. We have 
brass beds that are cheap at the prices. 
—Hahne $• Co., Newark, N. J. 
DS 



98 



ADVERTISERS CYCLOPEDIA 



Brass and iron bedsteads. — Our stock 
of brass and enameled bedsteads for 
spring and summer represents values 
that are very unusual. All-brass bed- 
steads, in rich and handsome effects. All- 
white enameled bedsteads, in neat and 
dainty designs. White enameled bed- 
steads, with brass trimmings, in pleas- 
ing effects. Also a complete line of 
colored enameled bedsteads in the latest 
and most desirable tints, to match or 
harmonize with room decorations. — Wood- 
ward § Lothrop, Washington, D, C. 

You can spend your nights in com- 
fort if you buy your bed and its fix- 
ings from us. One look at any of the 
beds in our large stock will make you 
think of the Roman's hard couch — with 
a glad — " you didn't live then." — Wheel- 
er's, Lexington, Kg. 

We're rushing in shipments of brass 
beds as fast as possible now. Wonder- 
ful demand for them and wonderful val- 
ues to cause that demand. It's worth 
a visit to the brass bed room to see 
what's new in this line — new patterns — 
new ways of finishing — and to study val- 
ues. — W. B. Moses $• Sons, Washington. 

Sleep well last night? If not — consult 
me. I make a specialty of perfect sleep- 
ing outfits. Metal beds, springs, 
mattresses, etc. The moneyback kind. — 
C. V. Medau, Buffalo, N. Y. 

$1.8;2 would be price enough to pay 
for some so-called iron beds, but $1.82 
is not enough to buy a good iron bed — 
this iron bed. While $15.00 is nearer 
its value, $9.50 will secure its delivery 
at your home — and the springs and mat- 
tress to suit are but waiting your se- 
lection. — Colorado Springs Furniture Co., 
Colorado Springs, Colo. 

Were you here Monday? Did you go 
to see the sale of brass and metal beds 
on the fourth floor? Too bad you missed 
it — the crowd was worth seeing as well 
as the bargains. How the beds sold! 
Everyone who bought got a bouncing big 
value. No, you are not too late — it 
was a largish lot to begin with, windup 
of the season's output of four leading 
makers, discontinued designs that, to our 
way of thinking, are as handsome as 
the new. Good substantial beds, stan- 
dard makes. There is not likely to be 
another such opportunity in a long while, 
a very long while. We will hold them 
to the fall and deliver them, if you say 
SO. — Snellenburg's, Philadelphia, Pa. 

Brass beds for an even half. It's not 
often one has the opportunity of buying 
fine brass beds for half off. If you are 
thinking of purchasing a brass bed in 
the near future, are not these prices 

BE 



an inducement to anticipate matters? — 
Joseph Home Co., Pittsburg, Pa. 

Two in one. — That's just what one of 
our folding steel bed couches is. A com- 
fortable couch for the daytime, and just 
as comfortable as a bed for the night. 
Adjusted in a moment. Equipped with 
the National springs. We sell a special 
mattress for this couch, which serves as 
a cushion as well. Sanitary, strong and 
cheap. — Tull $ Gibbs, Spokane, Wash. 

We were fortunate enough to buy these 
beds at a very unusual discount, and 
propose, as an advertisement and as an 
evidence of liberal dealing, to sell them 
on the same low basis — in other words, 
to share the advantage and good fortune 
with our patrons. The beds are strictly 
first-class, up to the standard of high 
quality we always maintain, and each 
and every one is backed by our guaran- 
tee. If you need a bed, justice to your- 
self will not permit you to overlook this 
opportunity. — McAllister, Mohler $ Co., 
Columbus, Ohio. 

Children should sleep alone. Not only 
because it is more healthy, but because 
it is more comfortable for the child. 
The expense is very little, and if you 
consider the little ones' welfare one of 
our well built child's beds with good 
springs will appeal to you at our price 
of only $2.25. — Union Furniture and Car- 
pet Co., Pueblo, Colo. 

Brass bedsteads at $48 from $65 — Here 
is a direct saving of seventeen dollars 
on bedsteads that in pattern, construc- 
tion and finish, are the best we know 
of. The design is particularly handsome; 
the finish is the best possible, and they 
will last a lifetime. This word of de- 
scription: Forty-three full-sized brass 
bedsteads, 4 feet 6 inches wide, 6 feet 
4 inches long inside; headpiece 68 inches 
high, footpiece 48 inches high; 2-inch 
pillars, 3-4-inch filling tubes, 7-8-inch 
top rail; three top cross rails and two 
lower ones in footpiece; footpiece is ex- 
tended pattern, and has cast brass goose- 
neck connections top and bottom; fillers 
and cross rails have brass " T " ball con- 
nections; 3 1-2-inch vases; large husks; 
highly polished and finely lacquered. 
Seven in 3 feet size, and seven in 4 feet 
size to sell, in addition to the forty-three 
bedsteads in full size. — Wanamaker, New 
York, N. Y. 

Easy, comfortable beds, the kind that 
invite pleasant, refreshing dreams, good 
health and prosperity. We furnish them 
with mattresses complete, in all ranges 
of price and quality. — G. L. Vance, Jo- 
liet, III. 
DS 



OF SELLING PHRASES 



99 



BLANKETS— COMFORTABLES 



The Comforts are filled with steril- 
ized cotton and covered with silkoline 
in art designs and colors. The Blankets 
are not all wool, but look like expen- 
sive California Blankets. The Spreads 
are in Marseilles effects and full size 
and weight. Best of $1 to $1.50 Com- 
forts, Blankets and Spreads are here 
to-morrow at only 88c. Hotel propri- 
etors are profiting by these bargains. 
They know they cannot be duplicated 
with market conditions as now prevail- 
ing. — The Palais Royal, Washington. 

If you do not care to take them now 
we will, on a small part payment, re- 
serve them until December 1, thus mak- 
ing economy easy. But how do we get 
brand new, perfect blankets under 
price? The mills make them for us in 
their " slack " season — they depend on 
our yearly sale; we take the blankets 
off their hands at once and anticipate 
payment — three ways in which we make 
the saving that we turn right over to 
you. White blankets, gray blankets, 
scarlet blankets and fancy blankets — 
immense stocks ready. Will you take 
advantage of the convenient terms and 
save an average of a fourth? These 
items represent fifty different kinds. — 
L. S. Plant $ Co., Newark, N. J. 

Coal shoveled into a furnace at $6.95 
per ton ends in ashes and some clinkers— 
a pair of these big, deep through, wide, 
ample, snuggle, all wool Blankets for 
$5.00 will go right on down the years, 
keeping generation after generation 
comfortable. — H. D. Matthews' Sons, 
Brooklyn, N. Y. 

It's mighty fortunate for housekeep- 
ers that we decided to round up our 
Blanket stock now. For, just when 
cooler nights demand warmer bed-cover- 
ings come such offerings as these, of 
fine blankets at materially reduced 
prices. Small lots, in many cases, but 
at prices to match. — Wanamaker, New 
York, N. Y. 

Does the cooling off of the weather 
bring anything up in your mind like 
Bed Comforts and Blankets? Isn't it 
high time that you were laying in the 
fall and winter supply — now that as- 
sortments are complete and prices and 
qualities unquestionably right at the 
Big Store? Mostly all the good people 
are back from the seashore, mountain 
and lake, houses are being opened up 

BLANKETS AND 



and put in order for the cool six months 
ahead. It would be an unpardonable 
mistake to pass this store when you go 
linen picking.— The Z. L. White Co., 
Columbus, Ohio. 

When it comes to a question of shiv- 
ering or snuggling in the cold winter 
nights, every wise person prefers to 
snuggle in comfort and warmth beneath 
a fine, soft Blanket or Comforter or 
Quilt. That is why everybody is taking 
a keen interest in our sale of Blankets, 
Comforters and Quilts. The high quality 
and the low prices delight our patrons. 
— L. N. Adams $ Co., Bufalo, N. Y. 

Amazing figures on blankets and com- 
forts. You'd hardly believe your own 
eyes when you see the prices that ac- 
company these good blankets and com- 
forts. Right in midwinter, when they're 
needed most, are supreme saving chances 
here for you, the like of which you'll 
never see outside of our store. Don't 
delay, act — act now. — L. Hammel Dry 
Goods Co., Mobile, Ala. 

Once upon a time — but not long ago — 
a kindergarten teacher suggested to a 
manufacturer of quilts that he ought 
to put out a picture quilt — a regular 
kindergarten story book quilt — specially 
for children. He acted upon the sug- 
gestion, and we endorsed it by buying 
a line of them with just the cutest pic- 
tures imaginable on them — yes, done in 
embroidery — Jack and Jill, Little Red 
Riding Hood, the Cow that Jumped 
over the Moon, and all of the other 
members of the juvenile family are 
on them. Bring the children to see 
them Monday. And these catchy kin- 
dergarten story studies in satin — com- 
fort giving and instructive. — Jno. L, 
Cobbs $ Co., Montgomery, Ala. 

Comfortables for zero weather. When 
the thermometer begins to hover around 
the zero mark then comfortables are 
the order of the day, or the night 
rather. Here's a most complete stock 
and all modestly priced. — Abraham $• 
Straus, Brooklyn, N. Y. 

We offer five numbers of quilts at 
special prices. Every one of these quilts 
is of good size; covered with best quali- 
ties of silkoline; tacked with wool yarn, 
and best of all, filled with the very best 
white sanitary cotton; no shoddy or 
dirty cotton. — The Palace Department 
Store, Spokane, Wash. 
COMFORTABLES 



100 



ADVERTISERS CYCLOPEDIA 



Silk blankets — the Italian slumber 
robes. Made of silk in colors to match 
dainty bedrooms — satiny white ground 
baby blue, pink or pale green striped 
border. These dainty blankets are made 
in Milan, Italy, and nothing of this 
character is so light, soft and pretty. 
A gift for an invalid — or for anybody 
who takes forty winks during the day. 
— Frederick Loeser $ Co., Brooklyn. 

The new Beacon blankets and Jac- 
quard robes. These bed coverings are 
at once warm, sanitary and elegant. We 
are exclusive selling agents for Spring- 
field, and when you see these wonder- 
ful blankets and robes, you'll at once 
be surprised, as they will appeal to you 
at once as just the thing. The blankets 
come in gray and white, with dainty 
borders of pink and blue, also in child- 
ren's crib size. The prices come with- 
in reach of every one, $1.98, $2.98 and 
$3.98 a pair; and the robes or lounge 
covers come in beautiful Persian, 
Oriental and floral designs. The new 
Beacon blankets and robes are undoubt- 
edly coming to the front as a cozy/ 
warm and elegant blanket, and at half 
the cost of wool, and quite as warm. 
Come and see these, and especially with 
the special prices that now prevail. — 
Kinnane's, Springfield, Ohio. 

Blankets. A blanket is a simple thing 
to tell the value of; just a question of 
wool and weight. There is no cut or 
pattern to tangle you up, it's not like 
dress goods or linen. You open it out 
and the whole thing lies before you. The 
most casual observer can calculate by 
the feel and appearance just how much 
warmth each grade will give. — Wana- 
niaker's, Philadelphia, Pa. 

The railroad loses on blankets. So- 
called " baggage smashers " are gentle 
as babes at play in comparison with 
certain railway freight handlers. In a 
shipment just received, two cases were 
broken open and 150 pairs of bed 
blankets were dumped out. Not much 
hurt, but hurt enough to prohibit us 
from saying that they are up to the 
usual "Burke " standard of freshness 
and absolute purity. The railroad com- 
pany has allowed our claim for damages 
and that amount we have taken off from 
the price of the blankets. — Burke's, 
Rochester, N. Y. 

Don't bother with coal, buy blankets! ' 
Come wind, come snow, let Boreas blow, 
with blankets like these your body will 
glow. Sixteen of the best blanket mills 
in the country stand back of this great 
sale. Every blanket as good as gold. 
Ask to see these numbers. Weigh them, 

BLANKETS AND 



measure them, poke your thumbs into 
their heat holding depths. — A. D. Matt- 
hew's Sons, Brooklyn, N. Y. 

Never before equaled at retail. — A 
tremendous purchase of bed coverings 
for spot cash, consummated many months 
ago before the sharp advance in prices 
took effect, makes these remarkable val- 
ues possible. Incoming fall purchases 
make it absolutely necessary to remove 
these towering mountains of blankets, 
comforts, etc., from our salesroom and 
in order to stimulate early buying we 
have marked them at special sale prices. 
— Cohn's, Salt Lake City, Utah. 

A colossal purchase and sale of blank- 
ets, the entire stock from a woolen mill 
at almost half price. We are now hold- 
ing the greatest blanket sale ever held 
in this city. Never before have we been 
able to offer you such extraordinary val- 
ues — the result of our tremendous pur- 
chase of high grade blankets, which we 
secured at a great sacrifice from a well 
known manufacturer of woolen blank- 
ets. — The- Palace, Spokane, Wash. 

A great line of bed blankets. — Experi- 
enced housewives know what is de- 
manded of blankets and appreciate hon- 
estly made ones of durable, dependable 
materials. We have an immense business 
among such customers and find that it 
does not pay to carry blankets that may 
by any chance prove disappointing. Our 
great stock of 87 different lines includes 
the best goods of the mills that are rec- 
ognized as the best in the blanket mak- 
ing industry. Some of these are of Cal- 
ifornia and Ohio lambs' wool of almost 
silken softness and furnished with very 
beautiful border and deep silk bindings. 
—Burke's Bufalo, N. Y. 

We have a wonderful business in bed- 
ding this fall. Our blankets are all fine, 
the comforters as nice as you'll find else- 
where, and spreads are as good as the 
other beddirtg. The prices way below 
others. — Szold's, Peoria, III. 

" How can you sell such beautiful 
blankets and comfortables so low?" our 
customers ask. We could not, did we 
buy in small lots and ask large profits; 
and then again, we have opportunities 
that others never hear of. — F. Auer- 
back $ Co., Salt Lake City, Utah. 

Blanket weather is here — good, warm, 
woolen blanket weather, too. We prob- 
ably carry the largest stock of blankets 
and bedding in town, among them the 
celebrated Pendleton, Oregon, fleece 
wool blankets. Nothing better made 
anywhere. That may seem rather broad 
— it's true, just the same. — Tull $ Gibbs, 
Spokane, Wash. 
COMFORTABLES 



OF SELLING PHRASES 



101 



A very poor housewife indeed who'll 
not get enthusiastic over the blankets 
we have to show her. There are plenty 
here at less than a dollar a pair, at 
two, three and four dollars also, now — 
those at $5 a pair and more — up as high 
as $22.50 a pair. There's a mill out in 
one of the Western States that makes 
just the sort of blankets we like to 
sell — that you like to buy. They are 
clean — wool thoroughly scoured — woven 
with the greatest care and finished as 
carefully as a piece of velvet. — Sibley, 
Lindsay $ Curr Co., Rochester, N. Y. 

Of all false economy there's none more 
pronounced than in the purchase of 
cheap bedding — blankets and comfort- 
ables. A selection made from these 
special values to-day carries with it a 
positive guarantee of serviceableness as 
good as though we should deposit the 
actual amount in gold in some bank 
subject to your request on showing that 
you were deceived in your purchases. — 
Simpson Crawford Co., New York, N. Y. 

Our showing of wool blankets and 
comfortables is indeed comprehensive. 
It is safe saying that anything you need 
in these can be had here, and at prices 
to fit all allowances. You cannot af- 
ford to miss this store when in pursuit 
of apparel for your beds. — Fowler, Dick 
S[ Walker, Binghamton, N. Y. 

If you have not already discovered 
that your Fall bed-coverings are too 
light, you will shortly; and wise people 
will have heavier bed-coverings ready 
before the sharp weather begins. We 
have a splendid stock of blankets, made 
up by the best manufacturers in this 
country, and careful comparisons show 
that we can save you money. — Wana- 
maker, New York, N. Y 

Why not peep out from undc warm 
blankets these frosty mornings, instead 
of shivering with the cold? We make 
it an inducement for you to buy your 
winter needs this week. — Adams Dry 
Goods Co., New York, N. Y. 

Great days in the Blanket Store. 
All over town there is a buzz of pre- 
paration for coming winter weather, 
and in bed clothing we have long been 
Brooklyn's chief suppliers. But not even 
here has it often been possible to sell. — 
Frederick Loeser <§■ Co., Brooklyn, N. Y. 

Our blanket buying is done months 
before the blankets are placed on sale; 
our blanket sales are not made in the 
middle of summer when no housewife 
is thinking of heavier bed clothing. This 
blanket and comfortable sale which 
starts to-morrow morning comes in the 
right time, when heavier bed clothing 

BLANKETS AND 



is necessary, when the linen closet is 
to be replenished.— £. P. Dunham $ 
Co., Trenton, N. J. 

A little brisk weather has freshened 
your thoughts and blankets are undoubt- 
edly in the front row. Now while you 
may have heard or read elaborate ac- 
counts of advance sales and half prices 
and the like, this modest saving may not 
appeal very forcibly to you, but all is 
not gold that glitters. — R. B. Maxivell 
$ Co., Mansfield, Ohio. 

You know we are very particular about 
blankets, " fussy " you might perhaps 
call us, but we are positively opposed 
to carrying over even one pair of blan- 
kets from one season to another, not 
one. We sold the last of them in the 
August sale. 

A stirring event in blanketdom. — Z. L. 
White $ Co., Columbus, Ohio. 

For cold, nippy nights ! — Blankets. No 
finer fleece ever grew on a sheep's back, 
and that same sheep would hang its head 
in shame could it know of the profitless 
prices of its own product. — Newman, 
Brooklyn, N. Y. 

Blanket bargains. The position we as- 
sume toward the blanket business has 
always been a strong one — just now a 
rich boon awaits housekeepers, for we 
pile up testimony of economy that is at 
once surprising and interesting. Alto- 
gether the offering involves nearly two 
thousand pairs and the saving on each 
is a full third over the lowest prices of 
the town. A curious business — not by a 
long shot. The curious thing would, be 
to see blankets like other stores, when we 
sell everything else differently — our buy- 
ing was done way back in June when 
prices had reached the lowest notch.'— 
The Boston Store, Milwaukee, Wis. 

Soft, flaky, white wool blankets with 
gay, beautifully colored borders, that are 
as cheap as they are honest and good to 
look at. — The Gamble-Desmond Co., New 
Haven, Conn. 

A blanket selling of great merit, for 
the qualities are highest and the prices 
are the lowest that they have been this 
season. — McConnell fy Co., Scranton, Pa. 

The unpleasant sensation of cold is not 
equal to the genial sensation of 
warmth these superior blankets and fluffy 
comforters hold. There's another sen- 
sation, of agreeable kind, that comes 
with the knowledge of prices reduced. 
Surprises are thick in our bedding sec- 
tion. There's one for each blanket or 
comfort you look at. You can tell by 
the touch that each one is of highly 
desirable kind. — Harned $ Von Maur, 
Peoria, III. 
COMFORTABLES 



102 



ADVERTISERS CYCLOPEDIA 



August sale of blankets. — In a city 
like New York, who make extra effort, 
will find them appreciated if inducements 
are right. Our August sales of blankets, 
regularly maintained for years, are al- 
ways successful, inducements to purchase 
are great. — Ream's, New York. 
When the cool nights come 
You will want to know 
Where to get the blankets that are so 

good and warm; 
Our counters are piled high 
With the kinds you are to buy, 
The woolly kind, the fleecy kind to 

wrap around your form. 
— The Hannah $ Lay Merc. Co., Traverse 

City, Mich. 

Last night hinted very decidedly 
whether you need them or not. And to- 
day everybody is after blankets. Double 
good fortune, then, to get first rate sorts 
at prices that would be exceptional even 
in summer time. — Abraham $• Straus, 
New York, N. Y. 

Blankets. — The first nip of approach- 
ing winter has visited us and caused an 
immediate demand for warm, seasonable 
goods. Our advice is to buy now while 
the stocks are complete. Prices were 
never so low. — Denholm $ McKay Com- 
pany, Worcester, 31ass. 

Blanket Fliers — Two Cases — We 
bought samples — We'll sell samples, 
starting to-morrow. See them in a win- 
dow. The meaning is clear. 10-4 blan- 
kets 65c; 11-4 blankets $1; 12-4 blankets 
$1.25. If we did the way we felt we 
would " throw our hats up in the air and 
shout." It's hard work to keep " to 
earth " with values like these. We've put 
them where you can see them, in a win- 
dow. We know you'll feel as we do when 
you see how good they are and how little 
priced. They are white with colored 
borders. Cotton in tan and gray, fancy 
twilled. They're those blankets so many 
women have made pretty house gowns out 
of at full price. See how many more 
will make them now. — Hale's Sacramento. 

Don't shiver in bed ; buy blankets, com- 
forts now. Having done a remarkable 
business in our bed-furnishing depart- 
ment thus far this season, we naturally 
have accumulated a great many small, 
odd lots of both blankets and comfort- 
ers; and now, right in the middle of 
winter, with the weather man predicting 
more coming blizzards, this special sale 
will be glad tidings to many a shrewd 
housewife. Although the prices are not 
slashed in two, every quotation represents 
the best values you ever bought at this 
season of the year at an equal price. — 
Miller fy Barley, Marion, Ind. 

BLANKETS AND 



The new ones for this winter have come 
in spic-span fresh and sweet and clean 
from the mills not two weeks ago, or- 
dered by us last summer, and made up 
according to our order. All sizes from 
crib to largest bed, and from the lowest 
price to the highest. Some all wool, some 
part cotton, just as you prefer. — Cham- 
berlin-Johnson-DuBose Company, Atlan- 
ta, Ga. 

You can always buy Schipper & Block 
blankets with absolute assurance that 
you know what you're getting as to ma- 
terial, weight, dimensions. If there's cot- 
ton in them, we say so; and we prefer 
to give exact size in inches rather than 
misleading " quarters." 

And the prices are beyond question 
the lowest you will find anywhere. — 
Schipper § Block, Peoria, III. 

Think it over. — Along in the latter 
part of October, when the nights get 
chilly and the frost begins to sparkle on 
the grass o' mornings, about 5000 women 
will discover all at once that they need 
more blankets in the house. Most of 
them will come here to get them. They 
will be well treated and they will get 
the benefit of the best we can do, but 
the prices will average a third more than 
we can sell the same goods for, NOW. 
The only earthly reason for the August 
sale of blankets now in progress here, 
is the prices. — Maloy's, New Haven. 

Quilts of down; blankets of wool. — In 
the old-fashioned " quiltin' frolics " the 
sewing was done with a needle, the com- 
fortable being held between frames, and 
the cotton, sometimes wool, was spread 
by hand — the underside of the quilt be- 
ing first stretched, then the cotton spread 
evenly, then the upper side laid on and 
sewed through. 

We make down quilts by sewing the 
two sides together and afterward forc- 
ing the down between the seams by com- 
pressed air. The down is necessarily 
light and fine or this could not be done. 
We do the work ourselves that we may 
be sure of having it well done. — Wana- 
maker's, Philadelphia, Pa. 

It pays to buy bed blankets at 
" Burke's." — Burke's, Rochester, N. Y. 

A summer sale of winter blankets is to 
stimulate a naturally quiet time by un- 
usually low prices. It makes but little 
difference to housekeepers whether they 
buy their blankets in August or Septem- 
ber. But lower prices in August make it 
the popular time to buy. Months ago we 
gave our order to manufacturers when 
the mills would ordinarily be quiet, and 
thus got lower prices, which customers 
benefit by now. — Flint $ Kent, Bufalo. 
COMFORTABLES 



OF SELLING PHRASES 



103 



We are agents for the celebrated Cali- 
fornia blankets and constantly carry in 
stock a very large assortment of these 
superior blankets. You will also find our 
blanket stock much better than ordinary, 
and we always price them as low as 
is consistent with strictly first-class goods. 
We are making some sweeping reduc- 
tions now in this department, which will 
certainly be interesting to you. Read 
the following items carefully. — /. W. 
Robinson Co., Los Angeles, Cal. 

Prices are low enough to make it worth 
while to buy now, even if you have to 
lay the blankets away for a short time. 
The papers say we are to have an early 
fall — perhaps you won't have to lay 
them away after all. — W anamaker's, New 
York. 

Long looked- for economy event. — Away 
last winter when the air was still crisp 
and snowy, we started the merchandis- 
ing movement that almost transforms this 
into a blanket store. Several of the best 
mills in America — and that means in the 
world — have been busy all summer mak- 
ing up our vast orders for our Peoria 
and Davenport stores. But tremendous 
buying did not for a moment turn our 
attention away from the smallest detail 
of merit in selection. Here are blankets 
clean to daintiness, made of well scoured, 
finely combed, pure, inodorous wool; 
reaching from the lowest-priced blankets 
that are safely good, up to the thickest, 
softest, most luxurious blankets that 
come from the looms. We went only to 
factories known for honest, skillful work- 
manship — we risked no price temptations 
that had a doubt of either quality or 
purity. The blankets we bought are not 
to be compared with those from usual 
factories — yet few housekeepers would 
wish to pay less than the prices which 
we can offer safely good blankets. Large, 
confident orders, placed long before man- 
ufacturers were busy with their regular 
work, made the prices possible on the su- 
perb blankets told and shown to-morrow. 
Splendid variety of fine, new, soft, clean 
blankets, in every sort and size. — The Un- 
der-Price Store, Peoria, III. 

Blankets, comforters. — The keynote of 
the sale is economy, and the chances for 
economies are so numerous and so plainly 
visible it is shortsightedness not to buy 
now. If it were not so we'd be foolish 
to expect you to turn your thoughts to 
blankets now. — The Boston Store, Mil- 
waukee, Wis. 

Wrapper blankets. — If you want some- 
thing most comfortable for lounging or 
study during the long evenings this win- 
ter, buy one of our wrapper blankets 

BLANKETS AND 



and fashion it into a lounging robe. It 
is easy to do, only two or three hours' 
work and you can get a pattern for it 
at the pattern section. The blankets are 
figured, not conspicuously, but indis- 
tinctly, with pleasing combinations of 
color, and have striped borders. Two 
colors are combined in one blanket, mak- 
ing it reversible — one color predomina- 
ting on one side and the other on the 
opposite side. — Miller 8c Paine, Omaha. 

Blankets are cheapest now. — We are 
selling some of these blankets to you to- 
day for less than we could go to the mills 
and duplicate them. Queer sort of pro- 
cedure, you think, for merchants who 
are supposed to be in business to make 
money rather than for their health. Yes 
and no. In the first place, blankets have 
advanced considerably in price since we 
bought these. In the next place, just now 
our particular aim is to get you ac- 
quainted with this blanket store and its 
resources. — Sibley, Lindsay $• Curr Co., 
Rochester, N. Y. 

Saving money on blankets right in 
front of buying time seems incongruous; 
but it's a Wanamaker way of making 
economies on things in season. We had 
to plan well, and place immense orders 
for our two vast stores in order to se- 
cure such low prices; but our values 
stand unmatched to-day. Late last week 
we found a store bragging of a blanket 
at $6.75; and we found it identical with 
our $5 blanket. It was an excellent blan- 
ket even at $6.75 — the store was perfectly 
honest in its statement; but it helped to 
prove the extraordinary values in our 
September sale. — W anamaker's, New 
York. 

The razee in blanket prices. — Warm- 
maker's, New York. 

Why wait till cold weather to buy blan- 
kets? You need them anyway, so why 
not buy now and be prepared for chilly 
nights when they come? Prices are as 
low as they will ever be. — Lay <Sc Lyman, 
Traverse City, Mich. 

In looking through our stock of fine 
blankets we find quite a number of lines 
that our makers have decided to dis- 
continue making and as new numbers 
must be substituted for the old, we must 
close out the old at once as we do not 
care to carry them over. Owing to the 
general advance in the price of raw 
wool it is a certainty that you'll not be 
able to secure such price advantages for 
some time to come. Note the reductions 
which according to present prices means a 
saving of nearly 50 per cent. — T. A. 
Chapman Co., Milwaukee, Wis. 
COMFORTABLES 



104 



ADVERTISERS CYCLOPEDIA 



The keynote of the sale is economy and 
the chances for economies are so numer- 
ous and so plainly visible it's short- 
sightedness not to buy now. If it were 
not so we'd be foolish to expect you to 
turn your thoughts to blankets now. — 
The Boston Store, Milwaukee, Wis. 

Cotton blankets and comforters for 
early fall use. As the evenings get cool 
your thoughts will turn to heavier bed 
covering. While planning your purchases 
think of Kaufman's. There's a new bed- 
ding department here, new from begin- 
ning to end, filled with the choicest kinds 
of blankets and comforters. All our com- 
forters have a filling of pure laminated 
cotton down, as white as snow, and the 
coverings are of splendid grades of silko- 
line. — Kaufman's, Trenton, N. J. 

Bed blankets at reduced prices. — Dur- 
ing our great August sale of bed blan- 
kets we handled thousands of pairs. It 
was the greatest distribution of bed blan- 
kets ever known at our counters. In 
carrying it on — in making special win- 
dow displays and in otherwise giving bed 
blankets prominence over everything else 
— quite a considerable number of pairs 
were slightly soiled. Perfect and un- 
harmed in every way save that they are 
not absolutely immaculate in maybe one 
or two small spots by reason of having 
touched against some dusty obstacle. 
You will be glad of that — for that is why 
they are now under priced. All that are 
soiled — no matter how slight — are marked 
down. — Burke's, Rochester, N. Y. 

Light weight comforters — Time to buy. 
— You'll gain a good night's rest — or sev- 
eral of them — if you have the light 
weight comforters at hand; tossing 'round 
under heavy bed coverings is not com- 
fortable and is not economy when these 
are to be had. — L. S. Plant $• Co., New- 
ark, N. J. 

You don't have to guess or wonder 
what your bed comfortables are made of 
if you buy them at " Burke's." We have 
cut a number of bed comfortables into 
small sample pieces, showing the cotton 
that is put into them, the covering, and 
the care with which they are quilted. 
These samples are free for the asking. 
They let you see exactly what you are 
buying — both the inside and the outside 
of it. More could not be known about 
these points if you made the comfort- 
ables with your own hands. And by man- 
ufacturing thousands of bed comfortables 
in a single lot many savings are ef- 
fected. These savings are now yours to 
enjoy. Summer weight bed comfortables 
— filled with clean, fluffy, sanitary cot- 
ton — covered with silkoline in a dozen 
BLANKETS AND 



extremely pretty patterns — kinds clearly 
cheap at $1.50 — large double bed size — 
a very special feature here the rest of 
the week at $1.25. — Burke, Rochester. 

Time to talk blankets. — And time for 
you to be buying them, if you haven't 
all you need. Fluffy Down Quilts. — 
Lighter than feathers, yet deliciously 
warm — the ideal covering for invalids, 
aged persons and every one who loves 
luxury. Made in our own factory, we 
know that they are all right in every 
way — we established the factory years 
ago to ensure this knowledge. — Wana- 
maker's, Philadelphia, Pa. 

Comfort and economy combined. — Spe- 
cials in comforters and specials in blan- 
kets just when the weather drops the 
mercury down to the low notch. — Cham- 
berlin-J ohnson-Du Bose Co., Atlanta, Ga. 

Comforts in summer weight filled with 
fine white cotton and silkoline coverings, 
made for double beds, neat patterns. — 
Carson, Pirie, Scott $ Co., Chicago, III. 

Reductions in comforts and blankets. 
Some of these lines are very nearly closed 
out. Women are quick to take advantage 
of such chances as we offer now in com- 
forts and blankets. They can depend 
upon the quality of the articles which 
they buy at the Einstein store. Noth- 
ing shoddy or fake here. You are in- 
vited to visit our basement and inspect 
this line. Do that and you will be cer- 
tain to buy. — Einstein Dry Goods Co., 
Harrisburg, Pa. 

These standard Right House qualities 
of flannelette blankets are dependable 
and you will find that not only are they 
better quality and larger than most blan- 
kets, but they are lower priced as well. 
Many use them in the place of sheets 
for the cold weather. Try a pair. — Thos. 
C. Watkins, Hamilton, Can. 

Thick comfortables and warm blankets. 
From a personal standpoint we do not 
think it necessary for anyone to go 
without sufficient bedding when prices 
are so low. From a health standpoint 
most anyone knows, or ought to know, 
the price paid for sleeping cold. Throw 
up your windows, have the room full 
of cold air, and sleep under such blan- 
kets and comfortables as you'll find here. 
— Dancer, Brogan $ Co., Lansing, Mich. 

A mighty special purchase of cotton 
blankets, delayed in transportation, have 
just arrived and will be placed on sale 
to-day and the low prices will astonish 
you. If you have a blanket need, supply 
it now. By all means visit the bedding 
department to-day, on the third floor. — 
The People's Store, Tacoma, Wash. 
COMFORTABLES 



OF SELLING PHRASES 



105 



Fifteen pairs fine all wool brown blan- 
kets, with black stripe border. Weight 
six pounds to the pair. The best kind of 
a general purpose blanket. They're 
equally good for camp or home. — The 
Crescent, Spokane, Wash. 

And what of blankets? And those, 
too, you will get here now at less than 
they will cost you a bit later on, bought 
in the usual way. Why, you need only 
to look back at the markets of three 
months ago when these were bought and 
to-day to know the whys and wherefores. 
— 8. P. Dunham $ Co., Trenton, N. J. 

Blanket headquarters. There's only 
one possible chance to be disappointed 
if you buy blankets here. We carry 
only good blankets, and if you come 
here expecting to buy a pair that's poor 
you'll be disappointed. It's easy to write 
the word " leadership " carelessly. To 
achieve it is a great thing. To show 
that we have achieved blanket leader- 
ship we need but say that people come 
from all parts of Peoria and from miles 
around to buy blankets here. They save 
money. — Jos. Szold fy Son, Peoria, III. 

The most careful housekeeper can't be 
any more particular about blankets than 
we are. No blanket can get past our 
experts, unless it is the best possible 
at its price. Many of these are in ex- 
tra sizes. Roomy, warm, protective. — 
The Wanamaker Store, New York, N. Y. 

Cool nights call for such needfuls as 
these: It's not weight but quality that 
gives warmth to a blanket and it's the 
light, warm kind that we make a point 
of keeping. The blanket showing is mag- 
nificent. Very large in quantity, qual- 
ities excellent at each figure and a great 
variety of patterns. No heavy, soggy 
blankets here. Light, fluffy blankets, 
every one of them. And then in bedding. 
There is nothing in this line that the 
housekeeper needs that we cannot sup- 
ply. Comfortables, quilts, feathers, pil- 
lows and cases, sheets as well as all 
kinds of tickings, sheetings, etc., in yard 
goods. — Sisson Bros., Binghamton, N. Y. 

Do you care what's inside your quilts 
and comfortables ? Would you knowingly 
buy a quilt filled with the chopped-up 
contents of "antique" feather beds? 
That is what gets into a good many. In 
this store there is no possibility of such 
an imposition — we make our own and 
know what goes into them. Nothing but 
pure, sterilized goose down dried by cold 
air, enters into even the cheapest quilt we 
sell. — The Wanamaker Store, Philadel- 
phia, Pa. 

Housekeepers and hotel keepers should 
take advantage of this sale of blankets. 
BLANKETS AND 



These prices we quote are just as low 
as any store can consistently ask for 
staple merchandise like this. Profit is 
never large on blankets and big price 
cuts are never possible, but we guar- 
antee that these prices we ask are as low 
as any store in the northwest has ever 
quoted. It will pay you to renew your 
supply now. — The Wonder, Spokane. 

Blankets, comfortables; buy now; 
save money. The crowds which have 
thronged the blanket store for the past 
week are evidence of the appreciation 
of these Loeser offerings. Values are 
without equal. Probably never before 
has it been possible to buy bed coverings 
of such high standard at such remark- 
able price concessions. — F. Loeser $ Co., 
Brooklyn, N. Y. 

Sale of blankets and comforts. If you 
are arranging the household for fall, you 
will doubtless find that the bedwear 
needs replenishing. To-morrow's un- 
usual economies in blankets and comforts 
will interest prospective buyers because 
of the large savings offered. The low- 
ered prices are the result of large buy- 
ing from leading mills, where the plac- 
ing of early orders secured advantages 
impossible to obtain now. — Goldenberg's, 
Washington, D. C. 

Blankets and comfortables. The 
housekeeper's opportunity. Now is the 
time to provide the winter bed cover- 
ings and to share the economy advan- 
tages of the home outfitting sales. 
Stocks are broad and fine and complete 
with the very best blankets and com- 
fortables, and prices are without equal 
in lowness. Here are samples of the 
extraordinary values. — F. Loeser $• Co., 
Brooklyn, N. Y. 

Monster blanket value. September 
blanket sale off with a rush. Without 
throwing stones at anybody or anything 
we want to tell you some plain truths 
and give intending blanket buyers a few 
words of good advice. Don't buy- blan- 
kets with your eyes shut. Open the 
blankets out. Look at the color. Look 
for burrs. Smell them. Weigh them. 
The store that buys blankets just be- 
cause they're cheap, without a thought 
as to how they're made, or whether 
they're full weight or clean, has no 
claim upon your blanket buying. Our 
buying has been so carefully done that 
it is a delight to spread our blankets 
out before you. Not a trace of burrs; 
no grease or oil; every one clean and 
sweet and full weight and full size. 
Besides, we have past years' business 
with you to point to; you know of sat- 
isfaction received in the past. — F. Loeser 
$ Co., Brooklyn, N. Y. 
COMFORTABLES 



106 



ADVERTISERS CYCLOPEDIA 



MATTRESSES 



High grade mattresses. — Do you want 
to see the acme of luxurious mattress 
making? You will find it in our new 
line of the famous " Baker Bedding." 
Not many years ago the head of this 
now celebrated mattress house started 
to make mattresses as good as they could 
be made. He believed the idea of using 
an ordinary mattress on a fine bedstead 
was a reversal of the law which should 
prevail. Said Mr. Baker: "Nothing can 
be too good for a tired body to sleep 
on, and I will make mattresses on this 
basis." His success is acknowledged 
from Maine to California — he has es- 
tablished a mattress standard hereto- 
fore unrealized — his workmen are ar- 
tists in their line — the results of their 
handiwork are the admiration of all. 

Heretofore we have made all our hair 
mattresses, and made them well. Per- 
haps this is why we take off our hats 
to the man who can do better. — C. F, 
Wing, New Bedford, Mass. 

Many years ago we discovered that 
mattresses and pillows made up in the 
usual commercial way were not being 
filled with the proper materials. To be 
able to guarantee the " insides " of the 
mattresses and pillows sold over our 
name, it became necessary to erect a 
plant ourselves for the manufacture of 
these articles. Here, under sanitary con- 
ditions, we now make mattresses and 
pillows to order when a purchase is made 
from the sample shown in the store. 
This insures their being absolutely pure 
and clean. Every ounce of hair is first 
sterilized. Every feather is first thor- 
oughly steamed and cleaned. — Wana- 
maker, Philadelphia, Pa. 

A white sale of mattresses. You will 
wonder how mattresses can find a 
logical reason for being in the white 
sale, but they have an exceptionally 
good one. They are made of pure white 
horsehair, at a price you would ordinar- 



ily pay for black hair. There are eight- 
een different styles of striped tick- 
ing from which to make your selection; 
and the mattresses will be made up in 
one or two parts, as desired. — Wana- 
maker, New York, N. Y. 

A revelation of an evolution which pro- 
duced a revolution. Primitive man lay 
down to sleep on the ground both hard 
and damp; he gathered leaves and straw 
— the first mattress. The leaves and 
straw would scatter and get from under 
him, and yet for centuries it was his 
only bed. Perhaps it was his grandson 
who made the first improvement; he 
gathered brush and twigs and piled them 
in a heap — the first spring bed. Put 
straw on the top and slept another cen- 
tury, perhaps ten. Cloth was invented 
— the straw was put in a bag, and he was 
no longer compelled to gather it up 
every day for his rest at night. Sev- 
eral more centuries. It was discovered 
that strings passed through both bag 
and straw would prevent the straw from 
moving about in the bag, also that small 
pieces of leather or like material would 
keep the strings thus tied from pulling 
through the cloth. This was about A. D. 
1302. Six hundred years brings us to 
the perfection of bedding in the Felted 
Cotton Mattresses like one felt six inches 
thick, layer upon layer of cotton, until 
the required thickness is reached. No 
more stuffing of handsful from the end 
of the tick making a lumpy and bumpy 
bed, but an even thickness all through. 
This is the modern Felt Mattress. We 
have them from $5 up. — Chamberliitr- 
Johnson-DuBose Co., Atlanta, Ga. 

There's always a good demand for the 
comfortable, sanitary cotton mattresses 
— especially in the summer, in cases where 
the equipment of the cottage or hotel is 
intentionally not elaborate. — Wanamak- 
efs, New York. 



MATTRESSES 



OF SELLING PHRASES 



107 



SHEETS, PILLOW-CASES AND 

PILLOWS 



Our guarantee certificate and insurance 
policy, guaranteeing the pillow to be 
filled with feathers which have been 
thoroughly cured, cleansed and purified, 
insures the purchaser entire pillow satis- 
faction or a new pillow. — Wkitehouse 
Dry Goods Co., Spokane, Wash. 

A soft feather pillow absorbs the cares 
of the day. You can safely intrust the 
center of your thoughts in one of these 
pillows that are worth $2.50. The most 
cheerful thought will be that they cost 
you but $1.75. — Siegel, Cooper $ Co., 
Chicago, III. 

Substantial saving on sheets and pillow 
cases. Cottons still show an upward 
price tendency, but we own such a great 
quantity, bought before the rise, that you 
may get the benefit of prices actually 
less than cost of material now. — H. A. 
Meldrum Co., Bufalo, N. Y. 

We will offer to-day another sheet and 
pillow case bargain that will be fully 
equal to any of the notable ones that 
we've given earlier in the season. The 
offering comprises hundreds of extra 
good values that we gather together for 
the grand final clean-up of our big mill 
purchase earlier in the year. The goods 
show slight soils from handling — an oil 
spot here and there — a thread pulled, 
or some little defect, which would not 
be noticed were we not to tell you. — 
Hale's, Sacramento, Cal. 

Sheets and pillow cases. — You cannot 
help but realize the difference in the 
labor and expense of making up your 
sheets and pillows cases, especially when 
the quality we offer is considered. White 
sale prices are now in effect. Examine 
them. — Schipper fy Block, Peoria, III. 

Don't hope to get such sheets and pil- 
low cases as these at any such prices 
six months from now — cotton's going up ! 
— Wanamaker's, Philadelphia, Pa., Feb. 
8, 1908. 

The busy housewife who has not time 
to do her own sewing will find just what 
she needs in sheets and pillow cases and 
ready made underwear. — /. H. Milliken, 
Traverse City, Mich. 

Linen sheets. Special price offering. 
One way of daintifying and making 
luxurious the guest-room is with fine 



linens for the bed. Housekeepers who 
appreciate the distinction and the 
splendid wear of linen sheets will be 
specially interested in this chance to get 
them under usual price. — F. Loeser fy 
Co., Brooklyn, N. Y. 

"Weariness can snore upon the flint, 
when resty." While Shakespeare may 
be right it's our impression that weari- 
ness would rest much better on one of 
our feather pillows. — Doggett Dry Goods 
Co., Kansas City. 

People always use more sheets in sum- 
mer than winter because they kick 'em 
out in hot weather trying to down mos- 
quitoes. You can't get even with the 
little insects in that way, but can even 
up a little by laying in a supply while 
the price is down — as it is here this week. 
— The Fair, Montgomery, Ala. 

Standard sheets under price. What 
the maker considered imperfections — ■ 
thickened threads or occasional machine 
stains, have brought these splendid 
sheets down in price. All of bleached 
sheeting, hemmed ready for use. These 
sizes. — F. Loeser fy Co., Brooklyn, N. Y. 

Linen pillow-cases. Some recently ar- 
rived linen pillow-cases are so desirable 
that they began to sell before we fin- 
ished marking them. They're all linen 
— medium-fine, soft, good looking and 
durable. They're the regulation size — 
4x36 inches — and hemstitched. — Wm. 
Taylor, Son <§• Co., Cleveland, Ohio. 

Friar couch pillows for summer rooms. 
Nothing better suited in character to 
summer home furnishing than these 
artistic lounging pillows has ever been 
developed. The pillow covers are made 
of friar cloth, the boldly woven canvas 
sacking that stands in the front rank of 
smartness just now. The designs are 
stenciled in subdued tones of the strong 
Egyptian colorings, and patterns show 
Egyptian and Japanese effects. Edges 
are laced together with leather thongs. 
So smart are these friar pillows, in ad- 
dition to their artistic value, at the 
moderate price, that we have had hard 
work to keep enough in the studio to 
advertise. For to-morrow a special lot 
is promised, each friar pillow covering 
containing a plump pillow, at $1.69 and 
$1.89.— F. Loeser & Co., Brooklyn, N. Y. 



SHEETS, PILLOW CASES AND PILLOWS 



108 



ADVERTISERS CYCLOPEDIA 



BELTS 



$1 leather belt, 49 cents. A trim belt 
for a skirt and shirtwaist or to wear with 
a whole gingham or linen frock — made 
of soft kid in two-inch width, black, white 
or tan, with a good looking two-prong 
gilt buckle. Dollar style, snap and fin- 
ish in every line at 49 cents. — F. Loeser 
£ Co., Brooklyn, N. Y. 

New 1903 belt modes. Introductory 
showing of the new belt ideas in which 
suppleness, jauntiness and elegance are 
so harmoniously combined — covering all 
the essential points in a thoroughly mo- 
dish belt. — Mandel Bros., Chicago, III. 

A sale of belts. A sale of belts to- 
morrow that has not been matched in 
values hereabout in many a day. All 
new, smart summer styles; all daintily 
made and finished; with latest improve- 
ments in clasps, fastenings, buckles, etc., 
and not a price over 49c, some at 15c. 
Look for them on a special table on the 
Thoroughfare. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

Latest best novelties. The distinctive 
styles and designs in these handsome 
belts represent many of the most striking 
of the new creations of English, Ameri- 
can and French belt makers. — The T. 
Eaton Co., Winnipeg, Can. 

Arranged in lots convenient for your 
choosing, is our entire assortment of odds 
and ends of ladies' belts. Prices have 
been cut with a generous hand. These 
odds and ends must make way for other 
goods and we have not hesitated to cut 
the prices amply to accomplish this ob- 
ject. All colors and all kinds of silk 
and leather. — Sisson Bros., Welden Co., 
Binghamton, N. Y. 

Paris says " Sequin " belts this spring. 
Such lovely creations. Resplendent with 
the glittering elegance of pretty sequin 
trimmings. The discriminating selection 
of our Paris buyers allows us to present 
to Winnipeg women many charming nov- 
elties of rare beauty and distinction. 
Best of all, they are in the main in- 
dividual models and extremely moder- 
ately priced. — The T. Eaton Co., Winni- 
peg, Can. 

Women's Beits. — A pretty belt is the 
last touch that gives the finishing neat- 
ness to the figure — and here is a show- 
ing to delight the eyes of the wearers of 
them. We have some at very little cost; 
and yet, perhaps, no other item of the 

BE 



dress will add so much effectiveness to 
the costume as a really elegant belt that 
several dollars will buy. — John Wana- 
maker, Philadelphia. 

We have those pretty Grecian belts 
you hear so much of. Have them in 
several styles; satins and velvets. Put 
one of these swell belts on an old dress 
and it will tone it up wonderfully. They 
are the height of fashion at present. — 
The Murphy $ Bros. Co., Springfield, O. 

White belts. Fetching, fashionable 
girdles to lend grace to the waist-line. — 
John Wanamaker, Neio York. 

$1 Belts, 25c. — Ladies' leather, peau de 
soie, taffeta and elastic belts — the leather 
belts are of the finest glove kid stock, 
with handsome gold plated buckle sets, 
the peau de soie and taffeta are of the 
finest quality, with fancy gilt, oxidized 
and gun metal buckles; also fancy orna- 
mental braid and button ornaments; the 
elastics are cut steel studded, with new- 
est novelty buckles; special for this 
Anniversary sale only 25c. 

With this coupon only. 59c. kid belts, 
19c. Shown in 2£-inch glove kid, well 
lined, with large gilt, attractive buckles, 
in brown, tan, black and white, all sizes 
59c. value at 19c. None without coupon 
or C.O.D. — Rothenberg $ Co., New York. 

Novelties in belts. We offer for Eas- 
ter a choice collection of fine elastic 
belts in plain and studded styles. Prices 
range from $1.00 to $3.00 each. Silk 
ribbon belts in attractive patterns and 
colors finished with beautiful buckles. 
Prices $1.00 and $1.50. Also the 
"Knothe" new patented Girdle belt — 
this is a leather belt with an inside at- 
tachment of silk belting which conforms 
to the waist independent of the leather 
outside, making a perfect fit. Regular 
price 50c. — Connelly <§- Wallace, Scran- 
ton, Pa. 

New spring belts. Thoroughly up-to- 
date and reliable. Dame Fashion's ad- 
vance note tells us that shirt waist suits 
will be much worn during the Spring 
and Summer of 1909, and that belts will 
be in demand. In this time, as in others, 
we give you the benefit of our experience 
in selecting the most stylish goods in the 
market. A nice belt always adds to the 
attractiveness of your costume. Our 
prices, as usual, are 20 to 40 per cent, 
below regular retail figures. — Selected. 
LTS 



OF SELLING PHRASES 



109 



BEVERAGES 



Oh, the pungent, deep aroma 

Of the leaves so lightly bruised, 
And the tinkle of the broken ice, 

With joy our soul's infused; 
And the brown and oily liquor, 

So old — so old and dear — 
All prove the s-eason's on again — 

Mint- julep 
Time 

Is here. 

— Midas 3 Magazine. 



A budget of grocery, wine, and liquor 
specials to note. — Careful selection, per- 
fect quality, freshness and every other 
essential the particular housewife de- 
mands are always found in the merchan- 
dise we sell here in our grocery store 
— that's why it's so popular. — Blooming- 
dale's, New York. 

Wines and liquors come in for low 
price emphasis. — This list, planned espe- 
cially for to-morrow's sale, offers the 
rarest chance of the season for replen- 
ishing buffets. — Blooming dale's, New 
York. 

Imported and domestic — the best pro- 
ductions of the finest distillations in the 
world. Merit wins. It's a store that 
has grown — growing — and will continue 
to grow. When wanting goods that are 
to be used for the sick or feeble, get 
them here. Goods are as represented by 
the label. — Durkin's, Spokane, Wash. 

During the good old summer time — 
If you desire a pure and delicious cock- 
tail, you will find our Manhattan and 
Martini cocktails just the thing. Mixed 
and ready to serve. — M. Salzman fy Co., 
Binghamton, N. Y. 

A word about brandies. — For whatever 
use you want good brandy, this compre- 
hensive stock of ours can supply just 
the grade desired. — E. M. Hanrahan, 
Binghamton, N. Y. 

McCaffrey's preserving brandy will be 
needed from now on, if you intend put- 
ting up any brandied fruits. This we 
are offering you is as pure and as strong 
as it is possible to make it, conse- 
quently there will be no loss of sleep, 
worrying whether your fruits are going 
to keep or not. — McCaffrey's, Philadel- 
phia, Pa. 

BEVE 



I am often asked: " Is this genuine St. 
Croix Rum?"— or "Is this genuine Ja- 
maica Rum?" or "genuine whiskey?" 
Now how could a place like mine exist 
for 35 years if it did not sell genuine 
liquors? It is the very purity of our 
wines and liquors that gives the sick 
who are obliged to take stimulants, faith 
in our goods. — Leon Greenberg, Hart- 
ford, Conn. 

Wine and spirit safety for the con- 
sumer lies in just one of two things; 
expert knowledge of the goods them- 
selves (which few possess) or faith in 
the firm selling them — which all should 
have. Our wines and spirits are de- 
pendable — with selling values based upon 
the keen knowledge which sixty-three con- 
tinuous years of experience in handling 
have brought us. — Edw. E. Hall fy Son, 
New Haven, Conn. 

For the holidays. — We can provide at 
exceptionally low prices all the many 
kinds of liquid refreshments that are 
needed for the annual reunion and din- 
ner. From the appetizing cocktails down 
through the wines of all grades and vin- 
tages to the luscious cordials which so 
gracefully aid digestion and bring satis- 
faction and contentment to the diners. — 
John F. Cunningham, Woonsocket, B. I. 

For the table or the sick room our 
wines and liquors are unsurpassed, be- 
cause they are pure and wholesome. We 
buy only the best and consequently sell 
only the best. Such stock as we bottle 
ourselves is the finest quality, and has 
been fully matured in the wood under 
the most favorable conditions. A trial 
order for wet goods will convince you 
that this is the place to buy. — Flegen- 
heimer Bros., New York. 
RAGES 



110 



ADVERTISERS CYCLOPEDIA 



Christmas cheer awaits you in good 
measure, if your purchases of brandy for 
egg nogg, whiskey, claret and cordials, 
for before, during and after the Christ- 
mas dinner are made from us. Always 
careful in selecting our wines and liquors, 
we are particularly zealous in choosing 
them for holiday occasions. Order early, 
please. — L. A. McKinnon, Crowley, La. 

No better line of choice wines, whis- 
kies and brandies in town than we carry. 
Let us deliver you an order at your 
house. We quote the very lowest prices 
and will respond promptly to a tele- 
phone or mail order. — O'Neil $ Delehant, 
Fall River, Mass. 

It is absolutely necessary to have a lit- 
tle wine or whiskey in the house in case 
of sickness — but you must be sure to 
have the pure article. Buy from the 
L. A. Wine Co., and you will not have 
to worry about the quality. Whatever is 
good, we have it — and our prices are 
practically the same that inferior goods 
are sold for elsewhere. — Los Angeles 
Wine Co., Los Angeles, Cal. 

We are accomplished mixers when it 
comes to fixing up an appetizing hot 
drink, a morning bracer or a night cap. 
That's right in our line, and we don't let 
anyone beat us. If you have never tried 
us all we've got to say is that you've 
missed a lot of pleasure in life, but then 
it's never too late to mend. We can al- 
ways be found at the old reliable, the 
Acadia Saloon, Crowley, La. 

McKinnon's place for straight or mixed 
drinks. Our wines, brandies, whiskeys, 
rums and cardials present the best op- 



portunity for the consumer to procure 
pure and honest liquors. Better not 
drink at all than drink impure or doc- 
tored drinks; so the surest way to get 
the best is to purchase of L. A. McKin- 
non, Crowley, La. 

Some fellows say, " I've crossed the 
drink," 
While others "drink in" knowledge 
high; 
But what drink really means, you'll 
never know, 
Until you drink Green Valley Rye. 

— Casey Bros., Scranton, Pa. 

"I'll be at the fountain." " Get your 
wet goods" here during 190 — . You 
couldn't make a better resolution — you 
couldn't do anything that would net you 
more satisfaction than to determine to 
make this your headquarters for wines 
and liquors from now on. It'll be to 
your interest in every way to deal here. 
You'll get the best there is in wines and 
liquors. You'll pay less for them. We 
buy the finest distillates in " bulk " — and 
we retail them at "bulk" prices. Note 
the following specials — real economy 
prices. — J. H. Friedenwald $ Co., Bal- 
timore, Md., Jan. 3, 1902. 

You seem to be quite happy, what's up? 

Ha! Ha! Come here, old boy, and I'll 
whisper a little something into your ear. 
I've discovered a big money saving fact. 
Yes, sir, I've discovered that the best 
wines and liquors in Frederick can be 
had at The Buffalo, at prices that fairly 
stagger one's belief. — Chas. Y. Hauer, 
Frederick, Md. 



This is a screw to draw the corks 

Out of the casks at last, 
Where cobwebbed, gray and old they 
stand 

In the cellars of the past. 



Vintages rare and precious as gold, 

Seals of the Veuve Clicquot, 
Hock and Moselle and Burgundy Rose, 

Oh, the list is long, we know. 

Legacies all that the good monks left, 
And here is the silver key 

To open the doors of their prison house, 
And to set their spirits free. 



So this is the Christmas gift I send 

In a spirit of toleration, 
With only one warning to you, my friend 

To use it in moderation. 



BEVERAGES 



OF SELLING PHRASES 



111 



BEER 



Aimed at you. — This advertisement is 
intended to catch your eye, with the ex- 
press idea of calling your attention to 
the merits of High Grade Export Beer. 
Once you have tried High Grade Ex- 
port Beer, as far as you are concerned 
we need advertise no longer — you'll ad- 
vertise it for us by recommending it to 
your friends. But try High Grade Ex- 
port Beer. — Phoenix Brewing Co., West 
Bay City, Mich. 

If we fail to please your taste with 
the sparkling beer and high grade wines 
and liquors and refreshing hot drinks we 
are serving at the Acadia, there must be 
something radically wrong with yourself, 
for it certainly can't be with the quality 
of our goods, as they are the best that 
can be obtained, and we know how to 
serve them to the queen's taste. 
Christmas cheer ! 
And Olympian Beer ! 
They will go together this year. 
— Henry Seiffert, Spokane, Wash. 

Stegmaier's Porter is the most deli- 
cious, refreshing of all summer drinks, 
not only that, but it is a sustaining food 
beverage for those who are " run down." 
Ask your physician about it, then order 
a case, pint, or half pint bottles. — 
Stegmaier Brewing Co., Wilkes-Barre. 

Our beer is the perfect and unques- 
tionably the finest product possible of 
malt and hops. This perfection is at- 
tained by reason of the highest grade of 
malt and hops, the absence of substi- 
tutes and chemicals, and the application 
of the most approved German method 
under the skillful direction of an expert 
brewer. On the quality of our beer alone 
has our business been built up and our 
name become known all over this coun- 
try. There is no sterling quality of the 
best imported which costs 100 per cent, 
more, lacking in our beer, while the most 
inferior domestic beers cost only one cent 
less a bottle than our fine and luxurious 
food beverage. — Piel Bros., Brooklyn. 

When the patient is weak, the doctor 
says : " Drink beer." When the nerves 
need food, beer is the usual prescrip- 
tion. So, in insomnia; so in nervous- 
ness. The doctor knows that malt and 
hops are nerve foods and tonics. And 
he knows that most people drink too 
little fluid to rid the system of waste. 
He knows that pure beer is good for you. 
That is why he says " Schlitz." He 



knows that Schlitz beer is brewed in 
absolute cleanliness. It is even cooled 
in filtered air. And every bottle is steri- 
lized. Half the cost of our brewing is 
spent to insure absolute purity. Ask for 
the brewery bottling. — Jos. Schlitz Brew- 
ing Co., Youngstown, Ohio. 

" Man serves his time to every trade — 
save censure — Critics all are born, not 
made." — The beer brewed to-day by the 
Worcester Brewing Corporation is be- 
yond the criticism or censure of the most 
exacting connoisseur. It gives strength, 
health and happiness. It is a valuable 
food in the home. It is brewed from 
the finest Bohemia Hops, which are im- 
ported expressly for us. The very best 
fruits of Nature are used in the brew- 
ing, and the utmost precautions are 
taken that purity and perfection may al- 
ways be secured. Cleanliness is our 
watchword. — Worcester Brewing Corpor- 
ation, Worcester, Mass. 

Ale brewed from malt alone possesses 
important dietic properties that are 
lacking in common ales. Carling's Ale 
is brewed from the purest and most 
scientifically prepared malt, and contains 
more food and less alcohol than com- 
mon ales. That is why it is so regularly 
prescribed by family physicians for 
building up their patients. — Carling, To- 
ronto, Can. 

Beer weather beer should be pure beer, 
wholesome beer, well brewed beer, prop- 
erly aged beer, clean beer, fine tasting 
beer, sparkling spring water beer, per- 
fect beer. To be all these, it must be 
Olympia beer, which is the only beer 
combining all these good qualities. Every- 
body drinks Olympia beer. — Henry Seif- 
fert, Spokane, Wash. 

The beverage that cheers and invigor- 
ates during summer's depressing heat is 
the American family beer. For luncheon, 
dinner or at bedtime it is the drink par 
excellence for health, strength and nerve. 
Don't fail to try a case of this pure 
and palatable, as well as refreshing beer, 
and you will never be without it for a 
day afterwards. — American Brewing and 
Malting Co., Grand Forks, N. Dak. ■ 

For that tired feeling there is nothing 
to equal a glass of Walkerville Lager. 
It will tone up your system and recuper- 
ate your worn-out energy better than 
anything else.— Smith's, St. Thomas, Out. 



BEER 



112 



ADVERTISERS CYCLOPEDIA 



For health and happiness there is no 
beverage that can approach our beer. 
It is always pure, of uniform quality 
and of the highest excellence. It has 
that luscious flavor, combined with a 
body and strength, that is the delight 
of all connoisseurs. — American Brewing 
and Malting Co., Great Falls, Mont. 

The drink for summer is Lexington 
bottled beer. When properly cooled it is 
not only delightfully refreshing, but its 
tonical properties will counteract, as no 
other drink, the debilitating effects of 
hot weather, and, being properly matured, 
will never cause biliousness like badly 
brewed " green beer." It's a marvel of 
purity, and is bottled with the greatest 
care. — Lexington Brewing Co., Lexing- 
ton, Ky. 

Taste the test. Uniformly good taste 
is the infallible sign of well-brewed 
beer! It demonstrates the use of the 
very best barley-malt, highest grade Bo- 
hemian hops, special .culture yeast, and 
thoroughly filtered water. The best tast- 
ing beer is Budweiser, " King of Bottled 
Beers." It always tastes the same. — An- 
heuser-Busch Brewing Ass'n, St. Louis. 

Pure beer, any physician will tell you 
that beer as a table beverage is conducive 
to health — and he will also lay emphasis 
on the need of having beer that is abso- 
lutely pure. Champagne velvet beer is 
pure. It is not only a drink, but a food — 
and creates a wholesome, natural appe- 
tite for such other foods as are most 
necessary to health. Champagne velvet 
beer works with nature. Order a trial 
case. Either Phone 1664. — Terre Haute 
Brewing Co., Indianapolis, Ind. 

Make Old Sol go way back and sink 
down by quaffing a glass of Birkhofer 
beer. — The Birkhofer, Minneapolis, Minn. 

Are you tired? — Spring fever is catch- 
ing. And such a tired feeling. Want 
to know how to cure it? Whenever you 
feel it coming on, just get next to a 
glass of right good, cold, foaming Steam 
Beer. You'll find it the best spring 
fever tonic you ever took. It's cooling, 
refreshing, appetizing and delicious. — 
Union Brewing Co., Los Angeles, Cal. 

Something to brace up your energies 
and give them new life on a hot day is 
a glass of our pure and healthful Al- 
toona Brewery Beer. For the profes- 
sional or business man that becomes de- 
bilitated or loses his appetite from heat, 
or any other cause, there is nothing that 
will prove a strengthener and appetizer 
like our beer. — Altoona Brewery, Al- 
toona, Pa. 

Whatever you drink outside, let your 
home beer be Schlitz. That is pure 

BEE 



beer. No bacilli in it, nothing to make 
you bilious. Beer is a saccharine prod- 
uct, and germs multiply rapidly in it. 
The slightest taint of impurity quickly 
ruins its healthfulness. We go to the 
utmost extremes to prevent that. Cleanli- 
ness is a science where Schlitz beer is 
brewed. We even cool the beer in plate 
glass rooms, in nothing but filtered air. 
Then we filter the beer. Then we steri- 
lize every bottle. And Schlitz beer is 
aged. The beer that makes you bilious 
is green beer. When you order beer for 
your home, get the healthfulness with- 
out the harm. Get a pure beer, get an 
old beer, get Schlitz. — Taylor Brewing 
# Malting Co., Albany, N. Y. 

When women entertain at cards, etc., 
there's some sort of a beverage required 
— and it ought to be a good beverage for 
the sake of one's personal satisfaction. 
Each guest will enjoy Rainier Beer — it's 
something that is distinctly good, and 
there isn't a drop of harm in a houseful 
of it. Its flavor makes staunch friends. 
— Los Angeles Wine Co., Spokane, Wash. 



Don't be mean — share good things with 
your family. Send home a case of Birk- 
hofer Beer. It is the par excellence of 
the brewmaster's skill. — The C. Birkhofer 
Brewing Co., Minneapolis, Minn. 

There is nothing so bracing and thirst 
quenching, when suffering from spring 
fever or fatigue, as a foaming glass of 
our beer. You think you have a new 
lease on life after enjoying its exhilara- 
ting thrill. — Altoona Brewery, Altoona. 

It's never too late to test the quality of 
Metz Bros.' beer. It's an excellent spring 
medicine, good to taste, easy to take, and 
an appetite creator in whose wake sat- 
isfaction always follows. — Metz Bros. 
Brewing Co., Omaha, Neb. 

Just before retiring a glass of Lexing- 
ton Beer will insure a peaceful, unbroken 
sleep. It is soothing and restful for the 
nerves, aids digestion in its tonical ef- 
fect. In the morning you will awake 
feeling bright and vigorous. This is an- 
other guarantee of its purity. — Lexing- 
ton Brewing Co., Lexington, Ky. 

You can get more satisfaction out of 
an absolutely pure, well-made beverage 
than any other kind and that's why Rain- 
ier Beer holds its old friends. Once 
you try it, the other kinds are not good 
enough. — Los Angeles Wine Co., Spokane, 
Wash. 

A night cap is all right if it's Gold 
Top Bottled Beer. It means sound sleep 
and pleasant dreams. Drink it freely — 
you'll never have a headache in the 
morning. — Jetter Brewing Co., Omaha. 



OF SELLING PHRASES 



113 



Treat your palate these hot days by 
drinking New England Beer. Its pur- 
ity and healthfulness are endorsed by 
leading chemists and physicians. Try a 
case of the brewery bottling at your 
home or at the shore and notice the 
improvement this beer speedily effects 
in your appetite, energy, strength and 
vigor. Watch how it brightens the spirits 
and gives freedom from indigestion 
anaemia and debility. — New England 
Brewing Co., Hartford, Conn. 

Nectar for the gods was never sipped 
with such gusto as the epicure feels 
when a glass of our delicious, sparkling 
and highly invigorating beer trickles past 
his fastidious palate. When run down 
in health, or when you have that " all 
gone " feeling, try a bottle of our beer. 
You will think it is the long sought for 
fountain of youth and renewed vigor. — 
Jac Kiewel Brewing Co., Crookston. 

The cooling influence of a glass of 
beer on a hot day cannot be overesti- 
mated, especially when it is a glass of 
pure and invigorating American beer. 
It is without a rival in flavor, palatable- 
ness and deliciousness, and is a bracer 
that will keep up your strength during 
summer's depressing heat. — American 
Brewing and Malting Co., Great Falls. 

Served to the best families in Omaha 
who appreciate the high quality of the 
Metz beer as a beverage and as an in- 
vigorating tonic the Metz is every day. 
Our fine brew is gaining favor every day 
with both invalids and convalescents, as 
well as for a table beverage. If you 
haven't yet ordered it don't fail to do 
so. It will repay you in both health and 
strength. — Metz Bros. Brewing Co., 
Omaha, Neb. 

The beverage that cheers and invigor- 
ates during summer's depressing heat is 
the Bohemian lager beer, brewed by the 
Buffalo Brewing Company, Sacramento. 
For luncheon, dinner or at bedtime it is 
the drink par excellence for health, 
strength and nerve. Don't fail to try a 
case of this pure and palatable as well 
as refreshing beer, and you will never 
be without it for a day afterwards. — 
Hansen $• Kahler, Oakland, Cal. 

Banner beer a friend ! Not a foe. Be- 
cause the materials that enter into the 
manufacture of Banner Beer are ab- 
solutely pure. No " dopes " or drugs 
whatever. Laborers and many others sub- 
ject to weak backs and kidney troubles 
will drink no beer but Banner. They 
say it builds up the system, instead of 
injuring the kidneys. These facts plainly 
demonstrate the purity of our product. 
— Banner Brewing Company, Saginaw. 

BE 



If you wish to be healthy and happy 
drink good beer, such as the Lexington 
brand, known for its purity, palatability 
and general excellence. Some beers taste 
good, but are not good, some beers are 
good, but don't taste good. Lexington 
beer tastes good and is good — yet our 
price is not in excess of inferior makes. 
Have you tasted our beer? — Lexington 
Brewing Co., Lexington, Ky. 

It's a good brew. — Try our beer; it's 
light, healthy, tasty, bright and spark- 
ling, refreshing and exhilarating. Our 
beer is a beverage you'll enjoy at your 
meals. Let us send you a case bottled. 
— Salem Brewery Association, Salem. 

The drink for summer is Congress 
bottled beer. When properly cooled it 
is not only delightfully refreshing, but 
its tonical properties will counteract, as 
no other drink, the debilitating effects of 
hot weather, and, being properly matured,, 
will never cause biliousness like badly 
brewed " green beer." It's a marvel of 
purity, and is bottled with the greatest 
care. — Haberle Brewing Co., Syracuse, 
N. Y. 

The fountain of youth and vigor that 
has been sought for so eagerly could be 
found in our beer. The best way to 
remain young is to keep up your con- 
stitutional strength with a good, pure 
and invigorating beer like that brewed 
by the Lexington Brewery. In hot 
weather it is both food and drink, and 
is always palatable. — Lexington Brewing 
Co., Lexington, Ky. 

Competition is the life of trade, but 
success is won by merit; that's why 
Stegmaier's beer is far in the lead with 
popular preference — wholesome, health- 
ful, invigorating — because it is properly 
aged, absolutely pure. — Stegmaier Brew- 
ing Co., Wilkes-Barre, Pa. 

What have you on the ice? An im- 
portant question in these hot days, which 
can always be satisfactorily answered if 
you keep a stock in the house of some 
of the following well known pure and 
healthful ales, porters and lagers. — 
Smith Bros., New Bedford, Mass. 

A picnic without beer ! Perish the 
thought! To be sure you want beer at 
every picnic to wash down the usual 
picnic sandwiches, cold meats, crackers, 
etc. Don't let it escape your attention 
that Kiewel's beer is a "picnic" beer 
for any and every occasion. — Kiewel, 
Crookston, O. 

There are two things these summer 
days great for your health — recreation 
and good beer, — The Pittsburg Brewing 
Co., Scranton, Pa. 
ER 



114 



ADVERTISERS CYCLOPEDIA 



Something tempting to the jaded pal- 
ate is to be found in the brand of beer 
we have to offer, the Metz. It's an ap- 
petizer, a tonic and an aid to digestion. 
For family and table use we deliver it 
in case of 24 bottles, pints or quarts. 
Wish you'd order a sample case. — Metz 
Bros. Brewing Co., Omaha, Neb. 

Our beer is chemically pure, an analy- 
sis by experts will attest. Good reason; 
hops, water and all the rest of the in- 
gredients are the best we can buy, our 
brewer knows his business and we take 
honest pride in our product. You can't 
do better than buy our beer. — American 
Brewing and Malting Co., Great Falls. 

These hot days you want a good 
cooling drink in the home. It needs to 
be refreshing and healthful. Beer is 
what you want — it is the best thing you 
can drink for a hot day. It quenches 
the thirst quicker than soda water or 
lemonade, and is healthful. Rainier beer 
is the beer you want for the home. It 
is as pure as a beer can be brewed — it 
is absolutely healthful — the entire fam- 
ily can use it. A dozen bottles deliv- 
ered to your home for $2.00, or 20 cents 
the single bottle. — Los Angeles Wine Co., 
Los Angeles, Cal. 

Here's a sign of good cheer in the 
pure amber beer that gives vigor and 
pleasure and joy. A perfect brew. Un- 
excelled for table use and highly recom- 
mended for the weak and convalescent. 
Palatable, wholesome and nutritious, 
Metz's beer is the standard of quality. — 
Metz Bros. Breiving Co., Omaha, Neb. 

An ideal home drink must be palatable, 
refreshing and healthful, and it must be 
pure. It must be a drink that the en- 
tire family can use. Rainier beer is 
just such a home drink. It is good 
for both woman and child, has medicinal 
properties, and is as pure as good ma- 
terial and workmanship can possibly 
make it. — Los Angeles Wine Co., Los 
Angeles, Cal. 

The right kind. — Our bottling is the 
summer drink par excellence. It is pure, 
wholesome, refreshing. Prepared and 
bottled in absolute cleanliness, in accord- 
ance with the most approved methods. — 
Spokane Bottling Works, Spokane, Wash. 

New England beer will add much to 
the enjoyment of your vacation. It 
creates an appetite and gives strength to 
the system. It's a fine tonic. — The New . 
England Brewery, Hartford, Conn. 

Brewed by experts from the best, most 
carefully selected, imported hops, in one 
of the most modern, up-to-date, and 
cleanly breweries in America. — L. T. 
Trousdale, Birmingham, Ala. 

BE 



It's a pretty sight which the thirsty 
and over-heated enjoy most when putting 
the foaming vision out of sight. By 
common consent Phoenix High Grade 
Beer is the best summer beverage to be 
had at any price. It can be drank 
without harm, cools at once without heat- 
ing afterwards, is a healthful stimulant 
for the system, and is the daily medicine 
for crowds who are never ill. — Phoenix 
Brewing Co., West Bay City, Mich. 

At three score and ten there is no other 
beverage like Metz's beer. As a tonic it 
has most marvelous invigorating proper- 
ties. Being an absolutely pure drink, it 
has no deleterious effect on the liver or 
kidneys, but adds life and vigor to the 
age-weakened system. — Metz Bros. Brew- 
ing Co., Omaha, Neb. 

Speaking of beverages. — Here's to the 
friend of the thirsty ! The best and most 
refreshing drink you can obtain is a good, 
honest, always-the-same beer. It's only 
mildly exhilarating, promotes cordiality 
and has no after-clap of insomnia, head- 
aches, or nausea — provided, of course, 
you get a pure, unadulterated beer. 
Crookston beer meets all the specifications 
enumerated above. — Jac Kiewel Brewing 
Co., Crookston, Minn. 

Cool drinks are in demand on the golf 
links. Golfers know that nothing excels 
a nice cool glass of pure New England 
beer. It takes away that tired feeling, 
gives new life and helps them to make 
a better score on the next round. — The 
New England Brewing Co., Hartford. 

A delicious glass of beer, pure, spark- 
ling and invigorating, is at once an ap- 
petizer, and satisfies the appetite it pro- 
vokes, because it is nourishing and both 
meat and drink when it's pure. For lun- 
cheon, dinner or as a bracer and pleasant 
beverage between meals, or as a night cap 
to quiet the nerves there is nothing like a 
glass of American beer. — American 
Brewing and Malting Co., Columbus, O. 

In the rush of to-day's business there's 
nothing to equal Heurich's beer as an 
invigorator or strength-giving beverage. 
Quaff it as you wish ; it's a delight to the 
last drop; a sparkling, foaming potion 
of taste pleasing excellence. — Chr. Heu- 
rich Brewing Co., Washington, D. C. 

You wouldn't believe there was such a 
difference in beers until you use one of 
Krug's popular brands. They are always 
uniform — perfectly brewed and well 
aged, absolutely pure and leave no bad 
"after effects." The kind of beer that 
acts as a tonic and a system builder. 
Order a trial case and begin to enjoy 
life. — Fred Krug Brewing Co., Omaha. 
ER 



OF SELLING PHRASES 



115 



Here's good health to you. — A draught 
of pure sparkling New England beer. 
It quenches the thirst and invigorates the 
system. — The New England Brewing Co., 
Hartford, Conn. 

Something to brace up your energies 
and give them new life on a hot day is 
a glass of our pure and healthful Al- 
toona Brewery beer. For the profes- 
sional or business man that becomes de- 
bilitated or loses his appetite from heat, 
or any other cause, there is nothing that 
will prove a strengthener and appetizer 
like our beer. — Altoona Brewery, Al- 
toona, Pa. 

After the entertainment a refreshing 
glass of Birkhofer beer finishes off the 
evening delightfully. — The C. Birkhofer 
Co., Minneapolis, Minn. 

Enjoyment. A bottle of New England 
beer after a hard day's work takes away 
that tired feeling and assures good rest. 
— The New England Brewing Co., Hart- 
ford, Conn. 

An economical luxury is a good, whole- 
some, delicious beverage like Buffalo 
lager. It's a luxury to taste, not to the 
pocket book, for its price is moderate, 
its excellence considered. Care in selec- 
tion of materials, care in brewing, make 
it most healthful, too. — Buffalo Brewing 
Co., Sacramento, Cal. 

A refreshing beverage for hot days 
and cold days — night ditto — is the often 
spoken of Amber Cream beer. Anyone 
who knows anything about beer will tell 
you it's a palatable drink. But it's more 
than that, it's pure and wholesome as to 
ingredients and brewing to the last de- 
gree of modern success in turning out 
a fine beer. Got the name Amber Cream 
beer? — Lansing Brewing Co., Lansing. 

The only beer that leaves the right 
taste in the mouth and the right feeling 
in the stomach. The only beer that 
doesn't go down like soap, or stick fast 
like sealing wax. The only beer that is 
a universal favorite. Olympia beer hasn't 
a single fault or drawback, but is perfect 
all the way through. " It's the water." 
— Henry Seifert, Spokane, Wash. 

Polite society insists on getting noth- 
ing but the best in beverages, as in 
houses, home furnishings, clothing and 
everything eatable. Polite society long 
ago indorsed Buffalo Lager Beer as pal- 
atable, pure, refreshing, wholesome and 
an altogether delightful beverage. What's 
good for polite society is none too good 
for you. New brew. Bohemian. — Buf- 
falo Brewing Co., Sacramento, Cal. 

Terre Haute Brewing Co.'s Salvator 
Beer is one of the most delicious winter 



drinks on the market. The material used 
in brewing this beer is the most ex- 
pensive that can be used for that pur- 
pose. The flavor is without equal — being 
very much the same as that of the Mu- 
nich beer, which is famous all over Eu- 
rope. Try it.— The C. Habich Co., In- 
dianapolis, Ind. 

A carload of beer. — The quantity is 
significant of our output, and the out- 
put tells the tale of right price and right 
quality. A solid car of beer from the 
American Brewing Company, St. Louis. 
— Jacob's Pharmacy, Atlanta, Ga. 

You can't pick a winner in everything 
as easy as you can in ale. So when 
you say "Frank Jones's Portsmouth 
Golden Ale," mean it and stick to it. — 
Hiram Wheaton $• Sons, New Bedford. 

Something nice for a fellow when he 
is warm, fatigued or thirsty is a foam- 
ing glass of delicious Metz beer. It is 
a bracer, an appetizer and a beverage 
that is both food and drink. For sum- 
mer there is nothing equal to it as a 
thirst quencher. — Melz Bros. Brewing 
Co., Omaha, Neb. 

The very best he ever tasted is what 
Santa Claus says about Koch's beer, and 
no one can deny that he knows. — Koch's, 
Williamsport, Pa. 

When you're hot and thirsty just ad- 
vise Old Sol to lose himself while you 
make yourself content by getting outside 
of a glass or two of Heurich's. There's 
every delight, no aftermath of ill, in 
drinking Maerzen, Senate, or Lager, 
which has made countless thousands re- 
joice. Are you with the multitude in 
the use of Heurich's beer? — Heurich 
Brewing Co., Washington, D. C. 

Just before retiring a glass of Lexing- 
ton beer will insure a peaceful, unbroken 
sleep. It is soothing and restful for the 
nerves, aids digestion in its tonical effect. 
In the morning you will awake feeling 
bright and vigorous. This is another 
guarantee of its purity. — Lexington 
Brewing Co., Lexington, Ky. 

This extract combines in richly con- 
centrated form the life-sustaining prop- 
erties of malt and hops and is unsur- 
passed as a tonic. — The Clifford Phar- 
macy, South Norwalk, Conn. 

Finest table beer in America. Pre- 
scribed by leading physicians as the 
greatest tonic on earth. Known every- 
where for its purity.— The E. O. Jones 
Co., Young stown, O. 

If you haven't tried Fischer's May 
Bock Beer you are denying yourself of 
a season's treat.— The Hubert Fischer 
Brewery, Hartford, Conn. 



BEER 



116 



ADVERTISERS CYCLOPEDIA 



If Thomas Buckley could serve his 
customers with a better ale than Frank 
Jones's, he'd do it. But he can't, and he 
knows it. That's why Frank Jones's 
Portsmouth ale is always on draught at 
No. 353 Acushnet Avenue.— Smith Bros., 
New Bedford, Mass. 

Strength in it. There's health and 
strength in a bottle of pure beer. And 
Stoll's real German brew has purity and 
quality. Barley in it for food. Hops 
for tonic. And just enough alcohol 
to aid digestion. Essential to the weak, 
healthful for anybody. A standard, high 
grade beer. Unsurpassed for table use 
or medicinal purposes. The beer that 
cheers, nourishes, invigorates. — The Stoll 
Brewing Co., Troy, N. Y. 

At luncheon, dinner, or supper the 
very best thing to wash down any kind 
of food is a bottle of thirst-quenching, 
blood-making, health-giving beer, which 
has no equal and never had a superior. 
The taste of it is refreshing, and it is 
the kind of pure beer that never gives 
one a headache. Suppose you try a box. 
You will like it so well that you will 
want the same every week for your 
family's sake. The price of it will please 
you, too. — Baraboo City Brewery, Bam- 
boo, Wis. 

These July days and evenings when 
the heat oppresses the body and parches 
the throat, the cooling and invigorating 
elements of Stegmaier's beer make it 
a boon to perspiring humanity. The de- 
mand for our beer was never so great as 
it is now. People have come to know 
the real worth of this beverage and 
they are asking for it everywhere in 
preference to other brands. Every pack- 
age guaranteed according to the Pure 
Food Law, Serial No. 1969. Insist on 
having it and beware of cheap beer. — 
Stegmaier Brewing Co., Scranton, Pa. 

What attention do you pay to the beer 
you drink? Are you satisfied if it only 
"tastes" like beer? It is of interest 
to you to know that " New England 
Beer " means more than the taste. It is 
so purely brewed of nutritious malt and 
hops that its use imparts new energy 
and strength — besides a flavor that is 
delightfully real. Bottled at the brew- 
ery and delivered to families in con- 
venient packages. — The New England 
B reiving Company, Hartford, Conn. 

The cooling influence of a glass of beer 
on a hot day cannot be overestimated, 
especially when it is a glass of pure and 
invigorating real German beer. It is 
without a rival in flavor, palatableness 
and deliciousness, and is a bracer that 
will keep up your strength during sum- 

BE 



mer's depressing heat. No one should 
be without a case of Stoll's real German 
beer in the house. — The Stoll Brewing 
Co., Troy, N. Y. 

A light lunch at bedtime becomes al- 
most a feast by the introduction of 
Munster or Bohemian beer. The stimu- 
lating effect is so mild, the refreshing 
sleep which follows their use, just be- 
fore retiring, fortifies one for the duties 
of the morrow. — Casey Bros., Scran-t 
ton, Pa, 

The best goes in Buffalo. Rich flavor 
— together with unquestioned purity in 
Buffalo is a rich, mellow flavor. This 
result is impossible without the very 
best of materials and the greatest care 
in every detail. Buffalo is a good beer 
and a healthful beer. — Buffalo Brewing 
Co., Sacramento, Cal. 

The best thing served with a midday, 
afternoon or evening meal is a light, 
palatable, digestion aiding beer. And 
Amber Cream beer gets the 100 per cent, 
mark on all these points and others — pur- 
ity, for instance. Amber Cream beer 
beats wine, water, coffee, tea or milk as 
a table beverage, and produces no bad 
after effects. Waste no time in ordering 
a case or two and settle the question of 
its quality for yourself. — Lansing Brew- 
ing Co., Wilkes-Barre, Pa. 

For luncheon or the evening meal 
there's nothing so appetizing, so restful, 
so altogether satisfying as a table bever- 
age as Neuweiler's beer. Then, too, a 
glass or two with a couple of sand- 
wiches induces sweet sleep and promise 
of a clear head in the morning. Purity 
beer is a mighty good everyday all 'round 
drink. Bottled by L. F. Neuwieler $ 
Son, Allentown, Pa. 

The foremost temperance workers 
agree that the use of a mild stimulant 
like beer does not create an appetite 
for strong drink, and is actually healthy. 
Pabst Blue Ribbon Beer has the lowest 
percentage of alcohol of any beer and 
the highest percentage of real nourishing 
food. The Pabst brewing process is 
based on practical, healthful principles, 
and gives to Blue Ribbon Beer qualities 
most desired from a temperance stand- 
point. — Pabst Brewing Co., Cleveland, O. 

Winter has gone; Spring is here. But 
in all seasons our excellent brews re- 
main within your reach. Nothing will 
add more pleasure to a day's outing. 
Convince yourself. " The Beer That's 
Drank " is a beverage of cheer and gets 
the first call everywhere. Bottled and 
on draught in the cafes. — The Hellman 
Brewing Co., Waterbury, Conn. 
ER 



OF SELLING PHRASES 



117 



WHISKEY 



The truth about whiskey. Rye whis- 
key is made of rye grain moistened and 
heated until the starch in the grain is de- 
veloped. Rye or barley malt is then 
added to the mash and a chemical change 
takes place, turning the starch into 
sugar. This last mixture is fermented 
by the use of yeast and the product, now 
technically known as the "beer," is sent 
through a still and then again through 
a second copper still, from which we get 
whiskey — a high-proof colorless liquid. 
This liquid at the distillery is put into 
oak barrels charred on the inside to open 
the pores of the wood, thus permitting 
the tannin in the oak to come more 
quickly in contact with the whiskey, and 
in the course of time becomes the beau- 
tiful amber colored fluid known as Rye 
whiskey. This process seems simple. 
The secret is in the way it is done and 
in the quality of the material used. In 
our distillery only the best rye grain and 
the best and highest priced barley malt 
is used. Only the best oak that can be 
bought is used for the barrels. All this 
has and does cost money, but it has made 
the reputation of Gibson's pure Rye 
whiskey; it has made the Gibson's dis- 
tillery the largest producer of High 
grade Rye whiskey in the world. — Moore 
§ Sinnott, Philadelphia, Pa. 

Good liquors are what we handle. We 
never care to recommend poor, cheap 
stuff. Fine liquors that please the most 
particular are here in any quantity de- 
sired. Holiday supplies are easily ob- 
tained at very reasonable prices. Those 
who are not well posted can have the 
value of our experience by asking. — D. 
S. Way Drug Co., Colorado Springs, Col. 

A neighborly feeling prompts one to 
be sociable at times and extend hos- 
pitality to their friends when they call, 
so keep your sideboard stocked with 
good table wines, pure and velvety whis- 
key from our choice stock of liquors. 
Our prices are always right, and our 
goods are always fresh. — Ingersoll $• 
Esler, San Bernardino, Cal. 

We are able to offer the largest stock 
of all the best known and reliable brands 
of select whiskies, also an enormous and 
varied stock of whiskies put up under 
our own label and bottled under our di- 
rect supervision in our wine rooms. 
These from rigid tests prove second to 

WH 



none and for aroma and flavor are rarely 
equaled. They are the best to be had 
at any price. From all over this state 
and many others besides come mail or- 
ders for our brands. These are filled 
promptly and shipped by return ex- 
press. All of our goods carry with them 
the guarantee of absolute satisfaction or 
money refunded. As a store for family 
liquors we lead — our prices always by 
comparison showing a drop below others 
by fully thirty per cent., this because we 
are satisfied with small profits. — Jacob's 
Pharmacy, Atlanta, Ga. 

"A little whiskey now and then is 
relished by the best of men," and above 
all let it be Oronoco Rye. Oronoco Rye 
is not a whiskey that is to build up a 
sale for to-day and be forgotten or sup- 
planted to-morrow. It's a whiskey whose 
merit of quality makes it permanent 
friends, whose list grows longer all the 
time. The man who drinks Oronoco to- 
day will drink it years hence. He'll 
never find another rye so tasty, so rich, 
so all-satisfying. — Edward J. Quinn, 
Washington, D. C. 

Don't forget that among the multi- 
plicity of candidates offered for your 
suffrage there is one indorsed by all par- 
ties. Republicans, Democrats, Socialists 
and even the Prohibitionists, when the 
doctor orders it, and that is the G. F. H. 
Private Stock Rye Whiskey. Polls open 
from 6 a. m. till 9 p. m. Saturday till 
11 p. m. You can send your vote by 
mail, or telephone 406. — Geo. S. Heioett 
Co., Worcester, Mass. 

All of the injurious effects attributed 
to whiskey come from mixed, manipu- 
lated stuff that's but a poor imitation of 
the real article. Pure whiskey, properly 
made, well aged and untampered with 
is not only harmless, but decidedly bene- 
ficial. It is difficult to obtain the right 
article because there's less profit to the 
dealer. Every drop of whiskey sold here 
is guaranteed to be absolutely pure. I 
stake my reputation on every transac- 
tion. — /. H. Oppenheim, Atlanta, Ga. 

On the buffet, in the sick-chamber, in 
the mountains or at shore, a pure stimu- 
lant like Green Valley rye whiskey 
stands ready like a sentinel, over your 
health and happiness. Faultless in 
quality — honest in measure. — Casey 
Bros., Scranton, Pa. 
ISKEY 



118 



ADVERTISERS CYCLOPEDIA 



In the buying of whiskey you'll search 
far and long to find another liquor store 
selling whiskies with the same relative 
quality and price — and after you have 
sought you'll not find it. It don't exist, 
and there are obvious reasons why. But 
it's the whiskies themselves that interest 
you. Take each price — 50c, 75c, $1 and 
on up — price for price you can't dupli- 
cate the quality we give you in any 
liquor store in the country, any more 
than you can our price in the drug line. 
— Jacob's Pharmacy, Atlanta, Ga. 

Cold Weather Suggests Whiskies. — 
Cold weather suggests the replenishing of 
the whiskey bottle in the medicine cab- 
inet. 

Absolute purity ought to be a factor 
included always in your whiskey buying 
but positively when it's for the family 
use. We lay great stress upon purity. — 
Jacob's Pharmacy, Atlanta, Ga. 

Oronoco Rye, a time-honored stimu- 
lant of absolute purity. The perfection 
of aroma and taste is found in Oronoco 
Rye. Its age, purity and flavor are of 
the highest standard. Its quality made 
and maintains it as the favorite tonic 
for home use! Remember when the doc- 
tor says " A little whiskey." He means 
pure whiskey — Oronoco Rye. Therefore, 
it is essential that you always have a 
supply of Oronoco Rye on hand. Its 
richness and deliciousness makes it pre- 
ferred for mixed drinks. — Edward J. 
Quinn, Washington, D. C. 

Good liquor rightly used is food and 
medicine. — We furnish the liquor — as 
pure to you in the pint as we get it in 
the barrel — straight from the grain grown 
by sun and rain, with no poison to craze 
you, no drug to stupefy, and with no 
unholy mixture to put your natural ap- 
petite to sleep. — /. W. McKeon $ Co., 
Worcester, Mass. 

Ask any man who is a judge of good 
liquor, and he will tell you that our 
reputation for the finest goods at rea- 
sonable prices is not excelled by anyone 
in the city, and if you want to see how 
true it is give us a call. — Empire State 
Wine Store, Schenectady, N. Y. 

Our old Golden Wedding rye is the 
most popular and at the same time satis- 
factory rye whiskey that we sell. It is 
a perfectly pure straight old whiskey, 
that will at once commend itself to all 
for family or medicinal purposes. It is 
just what you ought to expect a high 
grade rye should be. If it's a question 
of price the figure may not suit you. If 
it's a question of quality at the price 
you will be well suited. — Johnson <$; 
Brother, New Haven, Conn. 

WHI 



This whiskey is noted for its high 
quality, perfect purity, and mellow age. 
It is made exclusively by the Sweet Mash 
process from carefully selected grain, in 
the immediate vicinity of the distillery, 
and received by us direct from Govern- 
ment Bonded Warehouse, and guaranteed 
to be absolutely free from all matter 
prejudicial to health, and is especially 
recommended for medicinal use as a 
pure and healthful stimulant. — Leon 
Greenberg's, Hartford, Conn. 

H. J. W. Old Bourbon has a broader 
range of medicinal uses than anything 
else you can keep in the house. There's 
scarcely an ill in which a really good 
whiskey is not beneficial. H. J. W. is 
pure, thoroughly aged and exceptionally 
fine flavored. — H. J. Woollacott, Los 
Angeles, Cal. 

Going away for a little rest? — Avoid 
the dangers that lurk in a change of 
water, by taking with you a positive 
safeguard. Green Valley Rye Whiskey. 
— Casey Bros., Scranton, Pa. 

The lesson of this past year has been 
that no one should purchase any whis- 
key other than pure whiskey. Purity 
can only be assured by guarantees back 
of which stand responsible and reputable 
houses. — The Cook $ Bernheimer Co., 
New York, N. Y. 

When the grand man Marquette gave 
up his life exploring the mighty Missis- 
sippi and the country through which it 
flows, little did he realize that a mighty 
fine whiskey would bear his name and 
serve the many millions who were to come 
and inhabit the territory he opened. 
Marquette whiskey has not betrayed the 
man after whom it was named — it is a 
pure, high-grade whiskey — serving faith- 
fully and well all who depend upon it 
for refreshment and vigor — it is a stimu- 
lant that has no equal among whiskeys. 
— Grommes fy Ullrich, San Francisco. 

Time for high balls is right now, when 
warm summer days make them most en- 
joyable. Our imported Scotch whis- 
kies are unequaled for this purpose, be- 
ing of exquisite flavor and purity. Every- 
thing in the line of wines and liquors 
for family and medical use offered by 
us will be found to be the best obtain- 
able. — Fred J. Kiesel <§• Co., Ogden, Utah. 

What kind of whiskey? Are you satis- 
fied with the cheap kinds put up in short 
measured bottles and diluted you know 
not how much? Or do you want a whis- 
key that can be relied upon? Such a 
whiskey is Zimbal Rye Whiskey. — Faxon, 
William $ Faxon, Buffalo, N. Y. 
SKEY 



OF SELLING PHRASES 



119 



WINES 



" This" said the host, as the butler appeared with two 
pony glasses of the amber liquor, " is some especially 
fine brandy. I want to see how you like it." 

"Ah!" exclaimed the guest from Texas, as he tossed 
it off, ee that's good liquah, sah. I wouldn't mind having 
a drink of that." — Philadelphia Press. 



Wine and Spirit Section. — We know 
that, quality considered, our wines and 
spirits are lower in price than any to be 
found in the city. We make a point 
of selling nothing but what is absolutely 
pure, making this a safe store to shop 
in. We do away with the unpleasant 
task of your carrying bottles with you by 
delivering free all purchases to any part 
of the city. — Hudson's Bay Stores, Van- 
couver, B. C. 

Advertising Wines. — There is a certain 
pleasure in advertising when you know 
you are telling the truth. So it is with 
me when I advertise and tell you that 
the wines you get in my place are ab- 
solutely pure. I know that when you 
buy a gallon or bottle of this wine and 
begin to take it, you will notice the bene- 
fits derived from it. It will build you 
up more than any tonic. The best spring 
medicine. — Leon Greenberg's, Hartford, 
Conn. 

Sweet Isabella Wine. Beautiful color 
and absolutely pure. Retains almost per- 
fectly the rich fruity flavor of the sweet 
Isabella grape from which it is made. 
Because of its purity and age it is very 
beneficial used as a stimulant. — Ged- 
ney's, East Orange, N. J. 

Pure wines, for the table, the invalid 
and the connoisseur. Twenty varieties 
of the choicest productions of the best 
known vineyards of California. — Jos, 
Fleming fy Son, Pittsburg, Pa. 

Sherry Wine. If you are in the habit 
of using an imported sherry at a high 
price, try our California sherry. It is 
not like the cheap sherries. It is the 
highest grade made in California. It has 
been properly made and aged, and it is 
guaranteed to us and by us to you to 
be strictly pure. It makes an excellent 
stimulant for a weak stomach and is sure 
to cure indigestion. Try it and you will 
never want any imported sherry. — Leon 
Greenberg, Hartford, Conn. 

The very life of the grape — most 
healthful of fruits — all the sunshine and 

Wl 



zest it has gathered as it ripened in the 
vineyard, is contained in Cook's Imperial 
Champagne — the most delicious and 
healthful of wines. — Cook's Champagne 
Co., New York, N. Y. 

Don't you agree with us that wine has 
its place in the daily menu quite as much 
as bread and butter? We think so, and 
would like to bring you over to our opin- 
ion. Our special sales, held every sec- 
ond Saturday, are doing much to popu- 
larize the moderate use of wine as a table 
beverage. Our sale prices are bona fide 
reductions from list rates and enable 
the judicious customer to obtain high- 
grade wines at a cost low enough to 
make their constant use an economical 
consideration. — California Winery, Sac- 
ramento, Cat. 

This is claret time — claret lemonade, 
punch, sherbet and the host of other 
good things in which claret is used. 
Claret is not a mere luxury, but is gently 
stimulating, perfectly wholesome and pos- 
sesses great properties of building up 
the bone and muscle of the human frame, 
providing it be good and pure. That's 
the kind sold here — we have the domes- 
tic and foreign brands. — The New Store, 
Binghamton, N. Y. 

Your physician will tell you of the 
superior medicinal qualities of an abso- 
lutely pure fermented grape wine. Great 
Western champagne is the choice of dis- 
criminating consumers the country over. 
— Pleasant Valley Wine Co., Bheims. 

Wines for the home. — Of course you 
want the best, and most people know 
when the best wines are wanted. Noth- 
ing fills the bill like Peerless Brand. — 
So. Cal. Wine Co., Los Angeles, Cal. 

The wisdom of selecting a beverage 
with care as to its purity and quality 
must be apparent to everyone. Great 
Western Champagne is the choicest, 
purest, product of the grape, without a 
superior, under any label, foreign or 
domestic. — Pleasant Valley Wine Co., 
Bheims, N. Y. 
NES 



120 



ADVERTISERS CYCLOPEDIA 



SOFT DRINKS 



We use every precaution in bottling 
Wheaton's famous bottled soda water, to 
see that the bottles are thoroughly- 
cleansed. The same precaution prevails 
in every department and no impurities 
are allowed in the preparation of the 
soda water. It is a delightful drink for 
warm weather and the cost is just the 
same as you pay for inferior soda water. 
— Wheatons, New Bedford, Mass. 

Our fountain is doing its best to cool 
the thirsty, perspiring multitude. Its 
efforts are quite successful, we're glad 
to say. From out of the multitude of 
satisfactory beverages, we might single 
"The Gibson Girl" as just a little the 
best. — Reynolds Drug Co., Denison, Tex. 

Such soda water as we are now serv- 
ing! Must be splendid 'cause everybody 
says so. You like good soda, don't you? 
Then you can't help liking ours — no one 
can, it's so delicious and fresh and is so 
frigidly cold. — Towne, Secombe $• Alli- 
son, San Bernardino, Cal. 

For all occasions Vineland Grape Juice 
is in every way satisfactory. Served in 
a punch bowl, with chipped ice, it is de- 
lightful at social entertainments. In 
fact it is more than a beverage; it cre- 
ates an appetite, acts as a tonic and is 
beneficial in all cases of sickness. Vine- 
land Grape Juice is absolutely pure. Has 
strength, color, flavor. For sale by drug- 
gists and grocers. To realize just how 
good this grape juice is, send ten cents 
for a trial bottle — not an ordinary small 
sample but the regular ten cent bottle. — 
Vineland Grape Juice Co., Vineland. 

Home made root beer. If you want a 
healthful and refreshing drink for the 
summer, let us supply you with quart 
bottles and patent stoppers attached, at 
$1.00 per dozen, delivered within the city 
limits. You can get a bottle of root beer 
extract from your grocer and make the 
cheapest and best drink obtainable. — 
Binghamton Glass Co., Binghamton. 

El Verde grape juice! This is a grape 
juice that is pure, that has not one drop 
of adulteration in it. It is made in 
Pomona by Louise Cary Smith and is 
just what its name implies — wholly grape 
juice. The grapes are grown in the El 
Verde vineyard, and are pressed daily in 
season. The benefit derived in drinking 
a pure grape juice, both in health and 
sickness, is not realized by every one. 

SOFT 



But a pure grape juice like the El Verde 
supplies a great deal of nutriment for 
the body. Single pints 25c. — H. Jevne 
Co., Los Angeles, Cal. 

R U particular? Then why do you 
drink soft stuff from old bottles with 
rusty wire and rotten rubber stoppers? 
Ask for "Climax" brand soda water. 
It's for particular people. — Fred L. Nor- 
ton, Binghamton, N. Y. 

The Coleman soda fountain caters to 
the taste of people who know quality in 
soda fountain beverages. Particular at- 
tention is paid to customers both at the 
fountain and in the reception room, 
fitted up for those who desire a short 
rest while enjoying the delicious concoc- 
tions of our expert dispensers. — Cole- 
man, Memphis, Tenn. 

It may be interesting to people who 
are careful about what they drink, to 
know that the Pureoxia beverages are 
absolutely pure and safe. The water 
used is a pure spring water, thoroughly 
and effectively filtered, and equal care is 
taken in every department of the manu- 
facture. You can bank on the quality 
of Pureoxia drinks. — Newton, Robert- 
son § Co., Hartford, Conn. 

"Welch's grape juice is a safe drink for 
children and invalids. Besides being pal- 
atable, it contains many health-giving 
properties unknown in any other bever- 
ages. Your physician will tell you Con- 
cord grapes are richer in vegetable foods 
than any other fruit. — Welch Grape 
Juice Co., West field, N. Y. 

Fickle taste finds itself anticipated at 
Cirkler's soda fountain. We have a va- 
riety of sundaes, sodas and mineral 
waters that number into a hundred. We 
appeal to your taste through your eyes 
by having everything tastily displayed 
and served. Our service is prompt and 
polite and the whole fountain is sanitary 
to the highest degree. — Chas. H. Cirkler, 
Minneapolis, Minn. 

A new drink. — "Cantaleup Sundae." It 
is made of ice cream, cantaleup and just 
a dash of something else to give it snap 
and flavor. The newest and most satis- 
fying drink of the season. Served at our 
fountain, but then you expect to find 
"the new" here first. Come to-day and 
be cooled, refreshed and rested by a 
"Cantaleup Sundae." — Reed Hurlbut, 
Des Moines, la. 
DRINKS 



OF SELLING PHRASES 



121 



A Dutch treat is one where one always 
receives the equivalent of what is given. 
In drinking our fine bottled goods, our 
cream soda, strawberry, ginger ale, or 
Dr. Pepper, you more than get the equiv- 
alent of what you pay in satisfaction, 
besides getting a treat that is fit for the 
gods. — Excelsior Bottling Works, San 
Diego, Cat 

Doesn't it make you tired to have the 
soda clerk offer you the old-fashioned 
drinks when you ask for a Mary Mac- 
lane highball? This new and up-to-date 
summer drink is cooling, refreshing, in- 
vigorating and devilish good. A little 
different from anything you ever tasted. 
To be had only at our fountain. — Newbro 
Drug Co., Butte, Mont. 

What is Grape Fizz? Why, just the 
nicest blended fruit drink you ever 
tasted. Made of the true fruit, pure as 
can be — a real thirst quencher. Equally 
as good as a phosphate or with ice 
cream. — Lucas Bros., Mansfield, Ohio. 

Grape juice for strength. There's 
nothing like the pure juice of luscious, 
ripe grapes to give one strength. It 
makes pure, rich blood, increases one's 
weight and is one of the most agreeable 
system tonics that can be taken. Espe- 
cially valuable in cases of debility follow- 
ing illness. It also makes a delicious 
beverage. — Gordon-Mitchell Drug Co., 
Winnipeg, Can. 

Wanamaker Grape Juice is the juice 
of the grape — pure and undefiled, with- 
out chemicals or other deleterious pre- 
servatives. 

It is made from the most carefully se- 
lected Lake Erie Concord grapes, thor- 
oughly sterilized, and fresh, sweet, and 
delicious. 

It possesses strengthening and tonic 
qualities, is harmless and easily digested; 
and makes therefore an admirable drink 
for invalids. 

Its rare flavor also makes it a most 
palatable Summer beverage, to be taken 
either in full strength, or diluted with 
plain or carbonated water, and served 
with cracked ice and, perhaps, a dash 
of lemon. — Wanamaker, New York. 

It is called by many "the restful drink." 
It is made from fresh, full cream milk, 
and contains the right food elements in 
proper proportion. Try a cup before 
going to bed at night — especially if the 
day has been a strenuous one — see how 
comfortably you rest and how fresh 
you awaken the next morning. It is a 
nutritive diet for men, women and chil- 
dren. — F. Loeser <§• Co., Brooklyn, N. Y. 

For a delightful summer drink you 
should visit the elegant soda fountains 

SOFT 



in Riker's stores. Once you get a taste 
of the delicious drinks we serve you'll 
know where you can always depend on 
fully satisfying that insatiable summer 
thirst with something really good. We 
have a number of "treats" in store for you 
— delectable drinks such as are not 
served at ordinary functions. Drop in 
first chance you get. — Riker's, Brooklyn. 

El Verde Grape Juice — We're selling 
the new vintage now, and it excels in 
every way any heretofore put on the 
market. The "El Verde" grape juice in 
the past has been far superior to all 
others, and our patrons will be more than 
ever pleased with the new vintage. It 
is nothing but pure grape juice with all 
the natural sweetness and flavor of the 
grape. Unsweetened, undiluted and no 
preservatives of any kind used. — H. 
Jevne, Los Angeles, Cat 

Lime juice. Do you know that there's 
nothing quite so nice for a summer 
beverage as a drop of lime juice. Of 
course, pure lime juice is the only kind 
to buy. To be absolutely sure that you 
are getting pure lime juice you must 
buy that bottled by the Hudson's Bay 
Company. Two or three teaspoonfuls 
in a glass of cold water makes a drink 
fit for a king. A bottle will make about 
fifty glasses; very special indeed. — Hud- 
son's Bay Stores, Vancouver, B. C. 

Keep cool. We will do our part to- 
ward keping you cool. At our fountain 
you will find iced beverages that are not 
only delicious but pure, wholesome and 
healthful. Our cream is the cream of 
creams. We have electric fans to assist 
the cooling process. — Reynolds Drug Co., 
Denison, Texas. 

Ice cold deliciousness. What a satis- 
faction an "ice cold" fountain drink is. 
How delicious it is. How it appeals to 
the appetite. How refreshing. Ice is 
not saved at our fountains. We know 
our drinks will not be right unless "ice" 
and plenty of it is used. It's the "ice" 
as well as the mixing and the materials 
and the cleanliness that makes our foun- 
tain drinks so delicious. — Kingston, Deni- 
son, Texas. 

New and old beverages. Tastes differ, 
but they never differ so much that they 
cannot be suited at our fountain. We 
serve all the old-time fountain favorites 
as well as all the new ones that are 
worth while. If you want plain sodas, 
mineral waters, phosphates, cream com- 
binations, root beer, ginger ale, egg 
drinks, ice cream soda or new and delici- 
ous specialties, we have them — all at 
their best.— Reynolds Drug Co., Deni- 
son, Texas. 
DRINKS 



122 



ADVERTISERS CYCLOPEDIA 



Call in at one of our fountains on a 
hot day or evening. We will serve you 
the coolest and best drinks you ever 
tasted. They quench the thirst because 
they are made right. Expert operators 
at all our fountains. All the latest 
American drinks. — Watson's, Winnipeg. 

Drink at the big white onyx fountain. 
Every fancy drink made by expert mix- 
ers from genuinely pure materials. 
Clear, sparkling waters, suggesting cool, 
rock-bound springs — phosphates, sun- 
daes, egg drinks, lemonades. Stop as 
you go by. — Boswell $ Noyes Drug Co., 
Los Angeles, Col. 

A lover's retreat in our soda fountain. 
For those who love a cool and refresh- 
ing soda flavored with the real taste of 
the garden, just sweet enough, our foun- 
tain suits. There must be something 
about our fountain that brings people 
back for more. You will come back 
too, when you taste our flavors. — Owl 
Drug Store, San Bernardino, Cal. 

Fancy sundaes. Good every day in 
the week and Sunday too. Pure ice 
cream with different combinations of 
flavors, fruits, syrups, nuts, ices, etc., 
so ingeniously put together as to make 
the most delicious and cooling dish of 
frozen cream — Towne, Secombe <$• Alli- 
son, San Bernardino, Cal. 

Commodore Peary has the honor of 
"The nearest the pole." The "coolest 
spot" most Springfield people can dis- 
cover this summer will be found in the 
bottom of one of our dishes of ice cream 
or a glass of delicious red raspberry 
sherbet. Fifteen minutes for 10 cents, 
away from the hot sun, making a pleas- 
ant discovery every time a spoon touches 
the lips. — Maldaner $ Sons, Springfield. 

White Rock Water — We can't say too 
much about White Rock water. It is 
without question the finest water pro- 
curable for drinking purposes. Its 
flavor is delicious and it has certain 
healthful qualities not to be found in 



other waters. It is full of life, vim and 
sparkle, but has not the bite, burn and 
sting of other charged waters. Every- 
body knows the need of pure water — 
or ought to. There couldn't be a water 
purer than White Rock. We are sole 
agents. — H. Jerome, Los Angeles, Cal. 

Now! About the dinner? The dinner 
has three essentials — turkey, cranberry 
sauce, and water. The water ought to 
be purest and best, so call. — The Ingram 
Lithia Water Co., Birmingham, Ala. 

Some natural drinks. Mineral Water 
is Nature's drink, and a drink fit for 
the gods it is, for it does its duty well 
and quenches your thirst. Very healthy* 
too. You ought to drink a glass of min- 
eral water every day. We carry the 
various brands. — Towne, Secombe $ 
Allison, Druggists, San Bernardino. 

A man said yesterday. " I have par- 
taken of Root Beer at several different 
fountains, but it does seem to me some- 
how that what I get at the People's 
Pharmacy Fountain is the most refresh- 
ing and best tasting of all." Not only is 
this the case with root beer — it's the 
same with everything we serve. Give 
us a fair trial and you will be convinced 
that the man who complimented our root 
beer yesterday was correct. Ice cream 
delivered to any part of the city in any 
quantity without extra charge. — The Peo- 
ple's Pharmacy, Denison, Texas. 

Pure refreshing Ginger Ale. No, all 
ginger ale is not pure, as many of the 
so-called ginger ales do not contain 
even the smallest amount of ginger. Our 
ginger ale is the " real thing." It is 
made of genuine ginger root, sugar and 
pure spring water. You'll notice the 
difference when you try it. It's a 
healthful drink and is most refreshing 
and stimulating — just the drink for you 
when fagged out with the heat. On 
draught at our fountains, 5c a glass, or 
in bottles 10c. — Central Drug Co., San 
Bernardino, Cal. 



SOFT DRINKS 



OF SELLING PHRASES 



123 



BOOKS 



A Marvelous Memory. — " Wonderful man, that 
Brackett." 

" How so? " 

" He can remember the names of at least a dozen of 
the works of fiction that were popular five or six years 
ago." — Chicago Record-Herald. 



Here, held captive in their charming 
bindings, are the writings of masters of 
imaginations. Here are the life works 
of great historians — the stories that will 
still enthrall during the years to come — 
the tales of knight and lady, of blunt 
business men, and of quaint characters, 
of travel and adventure — the perfectly 
reproduced drawings and paintings of 
noteworthy illustrators. For your friend 
who reads much, or who should read 
more here's all that's tempting. — The 
Stone, Fisher Co., Tacoma, Wash. 

A Christmas Book store. Wednesday 
many suitable books for Christmas will 
please everybody. One cannot make a 
mistake in giving a book. Look at our 
splendid assortment on the clearing tables 
Wednesday. All first-class Christmas 
lines. — Hudson Bay Co., Winnipeg, Can. 

The place to buy books for Christmas. 
In practical comprehensiveness, in con- 
venient arrangement, in appropriate se- 
lections, our stock of books for gift-giv- 
ing is unexcelled. Books here for old 
and young. Books of history, travel, fic- 
tion, poems, bibles, prayer books and 
other devotional books, books by stand- 
ard authors, and books by the writers of 
the day. All here in their most attrac- 
tive form for the holiday season. — Stan- 
ley Mills <$; Co., Ltd., Hamilton, Can. 

Christmas gift books that are great 
bargains. Completeness is the keynote of 
the great book store this Christmas sea- 
son. It overflows its usual quarters. On 
the second floor as well as the first floor 
you will find tables of Christmas books, 
and throughout the stock there are 
chances for economies that in some cases 
are extraordinary. We list some of the 
special book bargains among the books 
suitable for gifts. It is a partial list 
merely. But it will serve as evidence 
of the noteworthy chances for those 
who come now. — Frederick Loeser <§• Co., 
Brooklyn. 

Time to think of your winter read- 
ing. Think of the long winter evenings 



that are coming. No better way to spend 
them profitably, and instructively than 
with a good book at your "ain fireside." 
We offer you the privilege to roam the 
fields of literature in history, biography, 
fiction in whatever direction individual 
berit suggests. There is a selection of 
titles and authors that will satisfy the 
taste of the most exacting. The ex- 
pense is trifling. — T. Eaton Co., Winni- 
peg, Can. 

Everyman's Library. — To many we are 
not broaching a new subject when we 
speak of the Everyman's Library. A 
well-known firm of English publishers 
have ventured to plan the most complete 
library of great books that has yet been 
issued. It will cover history, philosophy, 
fiction, poetry, science, belles lettres, etc. 
Ernest Rhys, of Oxford, is the general 
editor of the library. The books which 
require special editorial work are in the 
hands of the highest authorities. Five 
hundred volumes are planned to com- 
plete the library, one hundred and fifty 
of which have already been published 
and are on our book tables. The books 
are a little larger than the handy volume 
form, are beautifully printed on fine 
paper, and have decorative cover linings 
and title pages. There are two styles 
of bindings: In cloth with black stamp- 
ings of gold, 38c a volume. Full flexible 
leather style of the Temple Shakespeare, 
70c a volume. With these books a man 
will have a well-selected, well-balanced 
library. The small cost is the wonder of 
book-makers on this side of the Atlantic. 
— Sibley, Lindsay fy Curr, Co., Roches- 
ter, N. Y. 

We take pleasure in announcing a 
greatly replenished stock of 50c. late 
copyright Books, including all the latest 
novels in the 50c. edition. No doubt 
you are interested in books at this par- 
ticular time of the year, with the holiday 
season but a few weeks away. You will 
do well by making your selection now. 
At each 50c. — Quackenbush $ Co., Pat- 
erson, N. J . 



BOOKS 



124 



ADVERTISERS CYCLOPEDIA 



Buy your Christmas Books now. There 
can be no possible excuse for waiting un- 
til the last two or three days before 
Christmas. Books shouldn't be chosen 
hurriedly, and this stock of ours is so 
large that you'll have to spend some time 
if you want to do justice to the choos- 
ing-chances offered. The entire stock is 
ready, and a better stock was never be- 
fore shown in a town the size of Terre 
Haute. We'll grant that one Indian- 
apolis store carries more books, many 
more, but the size-difference is made up 
mainly of books of scientific, technical, 
religious, medical or legal nature — and 
our average prices are so much lower 
that for the general buying public this 
should rank as Indiana's best book 
store. — Herz's, Terre Haute, Ind. 

Children's Books, 35c. So many child- 
ren's books in the book store that it will 
be one of the most entertaining spots 
in the store for young folks tomorrow. 
Here are some special offerings that will 
be laid aside for Christmas gifts, too. 
Large octavo books, attractively bound in 
cloth. — Frederick Loeser fy Co., Brook- 
lyn, N. Y. 

It is probable that never before has a 
natural history work of equal merit been 
offered for such a little price. The books 
are very large, superbly illustrated with 
an immense number of colored plates and 
bound in half Russian leather. Next to 
Aububon's bird work this is the most 
complete and authoritative work on 
American birds published. It is only be- 
cause we bought the surplus stock that 
we can sell the books now for anything 
like the price. — Frederick Loeser $• Co., 
Brooklyn, N. Y. 

All those Books that were slightly 
marred in the holiday rush; those vol- 
umes that have been scarred by contact 
with shelves and tables, those that have 
other slight imperfections — many kinds 
of books — handsomely bound volumes, 
library books plainly bound — just good to 
read; books in sets; wide choice and all 
at very low price to make the selling 
lively and clear the stock of odds and 
ends. The book-lovers' feast. — Hahne # 
Co., Newark, N. J. 

Publishers must clean house just the 
same as dealers in dress goods. These 
accumulations go, too, for very much 
under cost as a rule. They may be fine 
books, but they cannot be allowed to 
gather, and so we take them from the 
publishers and turn them over to you 
at bargain prices. — Abraham $ Strauss, 
Brooklyn, N. Y. 

Summer Reading. — A commodious 
hammock, a shady nook, a pleasant com- 



panion and the latest book. — The lines 
above are strictly sentimental, yet true. 
Sometimes it's hard to select just the 
book you'd like to become interested in. 
Our people are veritable book worms- 
know all about them, keep in touch 
with the writings of every author, tell 
you the good ones — the ones most popu- 
lar, the kind we carry. — Hahne $ Co., 
Newark, N. J. 

Out-of-Door Books. — People are begin- 
ning to get a great deal more fun out of 
life in Summer time just because of 
the growth of interest in the great world 
of nature. To study the woods and 
fields, the flowers, birds and insects in 
their native haunts is a delight which one 
who has once experienced it will never 
again miss. The nature books are all 
here — they cost the least here. This is 
a list of a few of them. — Abraham $ 
Straus Co., Brooklyn, N. Y. 

Books for Boys and Girls. — Careful 
attention is given to the gathering of 
books for boys and girls here — and only 
the better class of literature for young 
folks is selected. Throughout the year 
the stock is complete and fresh. A 
host of books for boys and girls, written 
by authors of acknowledged reputation 
— stories deeply interesting in themselves, 
that teach without preaching, are of 
lively interest throughout, and win the 
hearts of the youthful readers. — Wood- 
ward, Lathrop $• Co., Washington. 

You can't spend too much for good 
books. Books are the world's univer- 
sities, its playhouses, its well-worn roads 
of travel. The world and its greatest 
pleasures are in the grasp of every 
healthy mind that possesses good books. 
— Woodward $ Lathrop, Washington. 
The best resolution that men and wo- 
men, boys and girls, can make at this 
season of the year, is that they will start 
reading some of the literature that will 
be of real value to them. This list is not 
composed of "dry-as-dust" literature, 
but presents some of the most fascinat- 
ing works ever written. — Wanamaker, 
New York City. 

An event that marks the highest ac- 
complishment in Book Merchandising in 
America — a sale that is greater in its 
proportions, more far-reaching in its 
economical benefits, more remarkable in 
scope, in value, in importance than has 
ever been attempted since books have 
been written, printed and sold. An ex- 
hibition of books — occupying over 10,000 
square feet of space — more comprehen- 
sive, interesting and instructive than 
hitherto has been organized. Greatest 
display you have ever seen. — Simpson, 
Crawford Co., New York, N. Y. 



BOOKS 



OF SELLING PHRASES 



12. 



Books for summer reading. A timely 
special sale. A good book is a cheer- 
ful friend. And whether you are taking 
your ease in a roller chair on the board- 
walk or sitting under the protecting 
shade of an umbrella on the hot white 
sands, dawdling in a hammock, lying 
under the outspreading branches of a 
tree in the woods or rocking nonchal- 
antly on the piazza of a cottage or hotel, 
you'll want some such cheerful friend as 
an entertaining book. And that is why 
this special sale of books is held at this 
time. So many of you while you are 
away will weary of going hither and 
thither that you will turn to your book 
with a sigh of solace. — Siegel Cooper 
Co., New York. 

Christmas Time is Book Time.— Our 
beautiful store, radiant with the spirit 
of Christmas is already filled with Christ- 
mas buyers. You should come now and 
avoid the great crowds of next week. 
Never before have we had so many beau- 
tiful and appropriate things to show 
you. Books are always the ideal gifts — 
The Bobbs-Merrill Co., Indianapolis. 

Year after year the giving of books 
as Yule tide and New Year's gifts has 
grown in esteem and popular favor un- 
til now it may be almost accepted as a 
truism that books are counted the best 
presents to everybody with any literary 
taste or pretensions whatsoever. So, if 
you have been troubled with the " what 
shall I give" problem, simply turn to 
books— that settled, then come here, where 
you may revel in mountainous stocks 
that are worthful, compresensive and 
richly varied. After you've once entered 
the portals of our great bookstore you'll 
not have to be told that it ranks with 
the largest, best and most complete in 
the world.— Kaufmann's, Pittsburg, Pa. 

We have collected in our book depart- 
ment an excellent assortment of books 
suitable for Summer reading. Many of 
these are in such small volumes that they 
can be easily carried in the pocket or 
handbag. However, they contain fine 
reading matter. Some are works of old 
authors, attractively gotten up. They in- 
clude stories, poems, histories, biogra- 
phies; all are interesting and inform- 
ing. During winter reading is a lux- 
ury, to be enjoyed at odd hours be- 
tween business and social duties. In the 
summer time it amounts almost to a 
necessity, to fill the days that might 
otherwise be idle. A visit to our book 
department at the 10th street entrance 
will prove a profitable pleasure. There 
are books for the men, the women and 
the children, books that will be cheery 



companions at the mountain side or the 
seashore, or during the long days spent 
in town. — Woodward $ Lathrop, Wash- 
ington, D. C. 

Books by popular authors, books that 
have perhaps just missed getting into the 
list of " best sellers ;" but worthy, credit- 
able, interesting new fiction, good com- 
pany for a summer's day. — Strawbridge 
$• Clothier, Philadelphia, Pa. 

Here's the news of summer reading 
you have been waiting for, the news that 
will supply the books to go down in odd 
corners of your trunk to come out again 
for long hours of enjoyment in vacation 
time. They are cloth bound books, regu- 
lar library editions, printed on fine 
paper and from clear type. The titles 
are fine, too. Books by Gilbert Parker, 
Robert Hichens, Lucas Malet, Maurice 
Thompson and others among them. Five 
thousand altogether, here's a list. — Fred- 
erick Loeser <$; Co., Brooklyn, N. Y. 

No less than 40,000 books displayed up- 
on the shelves and counters and stacked 
high above them in generous piles, com- 
prising the cream of the new books as 
well as the best of the older ones. The 
utmost care is used in making our selec- 
tions, and thousands of new books are ex- 
amined in our efforts to cull only the 
best from upwards of 200 reputable 
publishers. — Woodward Q Lathrop, 
Washington, D. C. 

This is a book that will delight any 
reader, be his age seven or seventy years. 
The author may be congratulated on the 
possession of so much humorous ingenu- 
ity and the gift of an absurd invention 
that brings the writing of Lewis Car- 
rol to mind. " The King of Kinkiddie," 
like the writings of the last named, re- 
joices the reader in the suddenness and 
the unexpected oddity of the action 
which enlivens the twenty stories of the 
book. Walter Bobbett's illustrations add 
not a little to the pleasure of the tales. 
— E. P. Dutton $ Co., New York, N. Y. 

Special Clearance Sale of Fine Books 
in Sets. — This clearance of books af- 
fords the chance of the season to book 
lovers to secure some splendid values 
in handsome sets of standard authors — 
books, too, that will make ideal gifts if 
one is looking for such. There are also 
thousands of single books offered at 
equally low prices. — Blooming dale's, New 
York. 

Standard books, 38c. each: bound in 
half leather. Not stories that are " like 
the snowfall on the river, a moment here, 
then gone forever," but works that are 
handed down from generation to gene- 
ration. — Abraham § Strauss, Brooklyn. 



BOOKS 



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ADVERTISERS CYCLOPEDIA 



Books for Summer Reading. — Books to 
help pass away the dragging hours of 
the long journey. Books to brighten 
many dull or stormy days that are 
bound to come. Books to amuse, to 
interest, to instruct, to suit every fancy 
and every taste. Here they are in this 
magnificent Simpson-Crawford Book 
Store, displayed in profusion that will 
astonish you, marked at prices that cause 
wonderment. — Simpson-Crawford Co., 
New York. 

Book News. — On book counters are 
two new productions that will delight 
lovers of fascinating reading. All who 
have read with rare delight the novels of 
Augusta Evans Wilson will welcome this 
crowning effort of her pen after a lapse 
of sixteen years. "A Speckled Bird" 
does honor to this eminent Southern au- 
thoress. Price, $1.08. " Marion Man- 
ning" is a delightful romance depicting 
in an able manner the social and politi- 
cal life of the capitol. — Sibley, Lindsay 
$ Curr Co., Rochester, N. Y. 

The book lover's paradise. Last Monday 
week we commenced our great June 
Clearance Sale of Books and Stationery, 
and every day since, our book counters 
have been thronged with enthusiastic 
buyers picking out their summer read- 
ing at our money-saving sale prices. — 
The Geo. B. Peck Dry Goods Co., Kan- 
sas City, Mo. 

"In Happy Hollow," Max Adler's 
new book is as interesting a diversion as 
one could look for on a hot summer day 
in the mountains or by the shore. It 
is a peaceful, restful, helpful book, with 
no problem to solve or no wrong to 
right; simply a mixture of humor, sen- 
timent and satire that must recall to a 
great many people their own childhood 
town. — Wanamaker's, Philadelphia, Pa. 

This is a supremacy sale, a sale worthy 
of the book store that has blazed the 
trail to lower prices since its incep- 
tion; that has refused to maintain an 
unnecessary profit on new copyright 
fiction as fixed by the combination; that 
represents all that is best in book selling 
methods to-day and has steadily increas- 
ed its efficiency and usefulness until 
it is universally known as Brooklyn's 
best book store. It is a remarkable sale 
in every way. Every book is absolutely 
perfect, not shelf-worn or even slightly 
used. The list of titles is remarkable 
for its comprehensive scope of the suc- 
cessful romances of the day — a liberal 
number of each title. The time is op- 
portune, as men and women are now 
preparing for the summer sojourn — and 
the reader must be a devourer of books, 



indeed, who cannot find here many un- 
read. The only reason for the sale and 
prices is our periodical desire to clean 
out all our stock and renew everything. 
— Abraham § Strauss, Brooklyn, N. Y. 

Interesting Invalids: The Hurt Books 
— Some of them hardly more than im- 
aginary invalids — the only visible sign 
of depression you'll find is in the prices. 
Others do show the effects of rough hand- 
ling — but the hurts are purely external. 
The main thing, the book itself is intact. 
Of course, in such cases, the prices are 
even more seriously affected. No mat- 
ter in what field you're particularly in- 
terested, the variety of titles is so broad 
that you're apt to find a book bearing on 
the subject. — Wanamaker's, New York. 

Book buyers should not fail to visit 
Peck's. Hundreds of great values will 
be found on our Book Lover's bargain 
tables. To the already complete assort- 
ment we have added 200 books by the 
best boys' and girls' writers, and offer 
them without reserve at 25c. a copy. — 
Geo. B. Peck, Kansas City, Mo. 

Books — Readers, young and old, no 
matter what class of literature they may 
prefer, will be able to select from this 
gigantic aggregation. Comparison will 
prove that the scope of our stock and the 
wonderful values here represented are 
unmatchable. — The Big Store, Woon- 
socket, B. 1. 

Don't feel hurried in buying books 
here. If you have time to do so, take 
time to be leisurely, if undecided just 
which Xo select. Take the books from the 
shelves; glance through them — dipping in 
here and there to see how goes the story, 
or the history, or the tale of travel. 
There are a great many books in this 
store, but if the one you want isn't there, 
let us get it for you. — Schipper $ 
Block, Peoria, III. 

Hurt Books More Ready Now. — More 
rummage to-day — and every day, for peo- 
ple are carrying them off almost as fast 
as we get them marked. It is a sale that 
book-lovers watch for and wait for every 
year. The scars and scuffs are not much 
and the prices are very little. Hundreds 
of books altogether, and every kind in- 
cluded—history, biography, fiction, art, 
music, poetry, religion, books in sets, etc. 
— Schipper $ Block, Peoria, III. 

Gift books for Graduation and Com- 
firmation. — Books that will reflect good 
sense and good taste of the donor and be 
highly appreciated by the recipient. They 
are the right kind of books to place in 
the hands of young people. — S. Kann, 
Sons <$• Co., Washington, D. C. 



BOOKS 



OF SELLING PHRASES 



127 



Big Book Selling. — We are going to 
wind up the annual sale in a blaze of 
glory in our little bookstore, and will 
make you some of the most tempting 
propositions you have had in a long 
while. Thousands of our best selling 
books are to go at less than publishers' 
prices. — W. V. Snyder fy Co., Newark. 

Books of wit and humor. The most seri- 
ous minded people enjoy a little wit and 
humor now and then; for there is often 
a great deal of real philosophy and 
homely truth concealed beneath the thin 
veneer of a humorous garb. In the books 
mentioned below there is an abundance 
of fun and not a little substantial in- 
formation. They are books that have 
been read and re-read by old and young, 
and represent some of the best writings 
of American humorists. — Strawbridge <$; 
Clothier, Philadelphia, Pa., Feb. 22, 1902. 

The great book clearance proves the 
book lovers harvest. No such wonderful 
book values has been known for many 
a day, and in view of the fact in most 
instances there are only two or three 
books or book sets of a kind, it behooves 
every book lover to reap this great golden 
bargain harvest while he may. — Bloom- 
ingdale's, New York. 

Books on nature. If you're at all ob- 
serving you can't help wondering about 
the birds and butterflies, and trees, and 
flowers that you see when you're off on 
your vacation, or a week-end trip, and 
wanting to know more about them, 
with a handy book on the subject that 
interests you most, to refer to, you can 
pick up a lot of useful, interesting 
knowledge in an easy and pleasant way. 
Here are some of the Nature Books from 
our splendid stock — write us, if you 
want any of them, or similar books on 
other nature subjects. — The Wanamaker 
Store, Neio York. 

The new book store on the third floor 
is holding an informal opening. The 
new fixtures have arrived and everything 
is spick and span. To properly cele- 
brate this auspicious event the new book 
store makes one of the most remark- 
able offerings in the history of the trade 
in New York. An immense line of popu- 
lar novels selling in other stores at $1.08 
and $1.50 will be on sale to-day and 
subsequent days of the opening at 54c. — 
a record breaking price. Cutting prices 
one-half on popular books of the day 
is without precedent. We have allotted 
5,000 copies to this sale. This is a very 
liberal quantity; yet in view of the enor- 
mous values and the rapid selling that 
will undoubtedly result, it will be ad- 
visable to come early. After the allotted 



quantity of each title has been sold we 
will not promise to supply further de- 
mand. Positively no mail or telephone 
orders can be accepted. — Siegel Cooper 
Co., New York, N. Y. 

Mr. Executor: — If a big library is one 
of the assets of the estate you are now 
settling, you can sell it for spot cash to 
Leary's. We'll send a representative to 
any part of the country to appraise it, 
or even across seas if the library is 
large enough. He will instantly see to 
its removal and all the bother is off 
your hands as soon as he signs the check. 
Even now we have a representative in 
London buying several libraries about 
which we've been corresponding. He has 
also purchased in Ediburgh a number of 
remainders-of-editions of the prominent 
publishing houses, to fill the empty 
shelves in our store. We can't get too 
many books, hence we are just as anxious 
for a few as we are for a few thousand. 
— Leary's Book Store, Philadelphia, Pa. 

To-morrow morning we commence a 
great clearance sale of standard books — ■ 
representing all departments of litera- 
ture — at a most ruthless sacrifice. In our 
overhauling and renewal of stock we have 
called out every book that could not pass 
the most minute muster, and marked 
them down to astonishing prices — prices 
that will realize for us a mere fraction 
of their cost — to insure their quick and 
absolute clearance. — Adams Dry Goods 
Co., New York, N. Y. 

Books of importance at irresistible 
prices. — Adam, Meldrum and Anderson 
Co., Bufalo, N. Y. 

Here's your chance to lay in a supply 
of choice literature to while away an idle 
hour or an evening when you must stay 
indoors. — Kaufmann's, Pittsburg, Pa. 

Another of our famous publishers' 
clearance sales of standard Books in 
sets begins this morning. Book-buyers 
who have attended our previous sales of 
this character will know what to expect 
in this one — values that are almost 
phenomenal; and they will need no 
second invitation to be here promptly. — 
Strawbridge $ Clothier, Philadelphia. 

Books for Nature Lovers. — Everybody 
is a nature-lover nowadays, for every- 
body is beginning to realize how good it 
is to learn something about the trees, and 
the flowers, and the birds. In the book 
store you will find a splendid stock of 
books dealing interestingly with these 
matters, in untechnical language. You 
will find, too, that Loeser prices, here as 
elsewhere, are always the lowest. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 



BOOKS 



128 



ADVERTISERS CYCLOPEDIA 



You may always depend upon getting 
here the newest novel of the day on the 
very day of publication. It's another 
instance that illustrates that Loveman, 
Joseph & Loeb put you on Broadway so 
far as opportunity is concerned, for new 
publications are on sale here the minute 
that the people of New York have an 
opportunity to buy them. It is also a 
part of the service of this book store to 
save you money, and you find that our 
prices are invariably less than regular 
publishers' prices. — Loveman, Joseph $• 
Loeb, Birmingham, Ala. 

There's always place and time for a 
good book — and a book is a particularly 
welcome messenger of love and friend- 
ship — there's life and great activity in 
our book department these days, and it's 
no wonder, as our collection of Holiday 
Books this season surpasses all previous 
efforts — the one place above all others 
to do your Christmas book shopping is 
at " The Big Store," which is the most 
commodious and best equipped in the 
city. — Hudson's, Detroit, Mich. 

Thousands of books at uncommonly 
low prices. The books that are in great- 
est demand. When one is away at the 
seashore, at a farm, or amid the wild 
beauties of mountainous regions, an en- 
tertaining book becomes a most agreeable 
companion. It not only serves to drive 
away dull moments, but it affords in- 
tellectual profit. Scan the subjoined list. 
Buy as many books as you like. Easy 
to throw one into your grip and half a 
dozen into your trunk. Handy to have 
on train or boat. — Sie gel-Cooper Co., 
New York. 

" How to Make a Vegetable Garden." 
By Edith Loring Fullerton. Simply in- 
valuable to the country or suburban 
resident who realizes that there are no 
vegetables like those grown in one's own 
back-yard. The author betrays her en- 
thusiasm by the feeling shown in her 
descriptions. With 200 vivid pictures to 
supplement the text, it is the only book 
we know of that completely covers the 
field for the amateur and practical 
gardener. Handsomely printed and 
bound at $1.80. — Abraham <$; Strauss, 
Brooklyn, N. Y. 

And right here let us tell you that 
your friend who's literary inclined would 
like nothing better than to receive one of 
these books as a Christmas remem- 
brance. They are really handsome books, 
in handy sizes, each one a beautiful 
sample of the bookmaker's art. They're 
padded and bound with pretty floral de- 
signs in gold, with round corners and 
full gold edges. — Blooming dale's, N. Y. 



Knowledge is of two kinds, " We 
know a subject ourselves, or we know 
where we can find information on it." 
— Samuel Johnson. Appletons' Univer- 
sal Cyclopedia and Atlas is a complete 
univesity education in the home. — Simp- 
son-Crawford Co., New York. 

You'll never get a better opportunity 
than this to add some handsome stand- 
ard volumes to your library — books that 
no library is complete without. Or if 
you're a foresighted Christmas shopper 
you'll take this chance to buy some 
gifts. — Blooming dale's, New York, N. Y. 

Lovers of good books should watch 
the list of book bargains during these 
days when clearance prices prevail. 
New arrivals are crowding the depart- 
ment, and room must be made for the 
Holiday Books. — Emery, Bird, Thayer $• 
Co., Kansas City, Mo. 

Christmas books are ready. Books 
serve a double purpose — they entertain 
and they instruct. Good books are in- 
valuable companions. We have books 
that will edify, books that will help the 
little folks in their efforts to read and 
books that will help round out the educa- 
tion of the older boys and girls. Our 
Christmas books are in the old store, 
first floor back. You may buy them for 
Christmas if you wish, or buy them and 
let the children have them these long 
evenings. They'll help make home cheer- 
ful and keep the youngsters contented 
until bed-time. — Kaufmann's, Trenton. 

Books for summer days. Books to 
while away an hour in the train or wet 
morning in the country have, for con- 
venience of selection, been distributed at 
different points on the main floor. A 
counter ful of old favorites, in cloth 
bindings, at 9c each, on the Juniper St. 
side, near the optical store. — Wana- 
maker's, Philadelphia, Pa. 

Ten Thousand Paper Novels — Fine 
Summer Reading — Have Sold Here at 
9c. to 36c. — Now 7c. Each — And not the 
cheap novels, but all good, wholesome 
stories — 400 good titles in all — about 
one thousand in the lot of copyright 
fiction that has retailed at 50c. each. 
All the favorite authors are here. It's 
a fine opportunity to take some good 
books with you for the rainy days — 
and the cost is trifling. — Abraham $• 
Straus, Brooklyn. 

Go where you will outside of Macy's 
and you will have to pay $1.08 for the 
same books we sell regularly at 98c. 
Stores claiming to match our low prices 
are stubbornly silent on the book ques* 
tion. — Macey's, New York, N. Y. 



BOOKS 



OF SELLING PHRASES 



129 



A Most Interesting and Unusual Sale 
of Books. — A large and remarkably- 
good collection of books comes to us 
from one of the foremost American 
publishers. None of them is in perfect 
condition. The hurts are serious in 
some cases; hardly noticeable in many- 
others. But we bought the lot so that 
we could sell them to-morrow. — Fred 
Loeser $• Co., Brooklyn, N. Y. 

Fine reading for vacation time. Print- 
ed on good paper, in large type and 
well bound in cloth. The type is the 
same as is used in the $1.50 and $2.00 
editions, but the illustrations are lack- 
ing. — Abraham fy Strauss, Brooklyn. 

Hundreds of books well worth read- 
ing are bound expensively in paper 
covers — and these are just the sort of 
books for summer reading, in a ham- 
mock or out under a tree. Who cares 
whether they become dog-eared or not, 
when they cost so little? — Strawbridge 
<$• Clothier, Philadelphia, Pa. 

Monday, 25c. books, at 12 l-2c. These 
books are printed on high grade paper 
with decorated cloth binding — what is 
known as the Handy Volume Edition. 
All well known and well liked authors. — 
Joseph Home Co., Pittsburg, Pa. 

Vacation days are coming and going. 
To most every one now these books are 
open doors to the wonderland of nature. 
You may buy them steadily at regular 
prices — they have stimulated a love of 
birds and trees and flowers that is grow- 
ing wider every year. Now we are 
doing our share to help along this 
growth of nature love. — Abraham fy 
Straus, Brooklyn, N. Y. 

Some new books. There's a plethora 
of new interesting fiction at the book 
counters. Come and dip into it. Light 
and entertaining reading to while away 
the hours, more solid reading for stu- 
dious moments. Possibly these will in- 
terest you. — Sibley , Lindsay $ Curr Co., 
Rochester, N. Y. 

The most agreeable companions at all 
times are books. When their presence 
tires you can lay them aside without 
offending. Just pack a few of the fol- 
lowing books in your grip for your va- 
cation trip. — Hamburger's, Los Angeles. 

Now a sale of marred Books. Filled 
with great economy chances. In the 
crowds and the hurry of Christmas buy- 
ing it was natural that some books 
should be handled enough to show more 
or less signs of it. And in this book 
store nothing is sold as fresh unless it 
is as fresh as when it came from the 
binder. So for to-morrow we have 



gathered all these books together and 
marked many of them as low as half- 
price. Impossible to give titles— there 
are too few of a kind. But there is a 
great stock altogether and largely the 
most popular books of the season. Early 
choosing will be best. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

Soiled Books — soiled prices. Through 
being counter-handled in the Christmas 
rush some books were sure to become 
soiled. Couldn't be otherwise. No mat- 
ter how slightly, they have been gather- 
ed together and the better lines have been 
repriced for immediate clearance. — The 
T. Eaton Co., Winnipeg, Can. 

Clearing out broken lots of Books. 
The aftermath of Christmas. An event 
that attracts book lovers from all over 
town. The tremendous business this 
year makes the sale more than ever at- 
tractive. Many books become slightly 
soiled in the handling, not enough to 
hurt their value to you, but enough to 
prevent our presenting them as new, and 
at regular prices. Some of the lots be- 
come broken — in most of the popular 
titles, for instance, we have but a few 
copies and you would better come early 
to secure your favorites. We have 
placed the books, those in the broken 
lots, on convenient tables, each table 
holding books marked down to certain 
prices. — Abraham <$; Straus, Brooklyn. 

Books — prices cut in half. The oppor- 
tunity of a lifetime. Children's and 
adults' books reduced to annihilating fig- 
ures. The biggest and most sensational 
sale of books Mobile has ever known. 
Standard sets of popular authors of 
prose, verse and history, below cost, to 
close out. Also sets of standard works 
of history and romance for boys and 
girls. — L. Hammel Dry Goods Co., Mo- 
bile, Ala. 

The book that all London is talking 
about. The book that is creating furor 
— Gertrude Atherton's "Rezanov." It is 
here and only here for this section of 
the country. It is a book fully up to 
the standard of the best $1.08 books 
printed as regards binding, printing and 
illustrations. It is one of Gertrude 
Atherton's masterpieces, 50c. — S. P. Dun- 
ham <§• Co., Trenton, N. J. 

Here's the latest book, "The Cruise 
of the Shining Light." The review says: 
"It is so original as to be absolutely 
unique." A story full of real character 
— love, humor and vigorous action skill- 
fully blended in a story that holds one as 
only a masterpiece can hold. The kind 
of book that demands more than a single 
reading.— The T. Eaton Co., Winnipeg. 



BOOKS 



130 



ADVERTISERS CYCLOPEDIA 



New members or those who renew their 
subscriptions to the Booklover's Library- 
will for a limited time receive without 
charge six books which may be selected 
from a considerable list. These books 
have been withdrawn from the Book- 
lover's Library for complimentary dis- 
tribution, and the published prices range 
from $1.10 to $3.00. They include fic- 
tion, travel, history and biography and 
some of the most popular books of the 
past year. — Frederick Loeser <§■ Co., 
Brooklyn, N. Y. 

A word of the Xmas books. Any one 
unacquainted with our book department 
is woefully lacking in Christmas knowl- 
edge. Every shelf, table and counter of 
the book department should be familiar 
to every holiday trader, for they are 
most fertile in Christmas suggestions. 
We court your special attention this min- 
ute, for the book publishers have made 
with just Christmas in view — the gift 
volumes. They are especially beautiful 
this season and most reasonably priced. 
Then we want you to know our line of 
Bibles. We show Oxford and Nelson's 
Bibles, Testaments and Prayer Books, in 



every binding and edition. Then, last, we 
have liberally prepared for the little ones 
— for the boys and girls, and for pur- 
chasers for Sunday schools. — The Fair, 
Ft. Worth, Texas. 

One dollar and twenty-five cent bound 
books, 15c. Books fine enough for gifts 
— one more of the notable offerings from 
this splendid book store — the store that 
is generally accepted as the only com- 
plete book store in Brooklyn and the 
lowest priced book store anywhere. These 
books are neatly bound in buckram, with 
uncut edges. — Fred'k Loeser § Co., 
Brooklyn, N. Y. 

We do not anticipate in these few 
Christmas suggestions from the book 
store to strike the keynote for every 
one, but we may drop a hint which will 
help you in your Christmas shopping- 
suggest the book you wish. The general 
book store is in aisle K, extreme east 
aisle of the store. Children's books, cal- 
endars and Christmas cards have very 
large space in the basement. — Sibley, 
Lindsay # Curr Co., Rochester, N. Y. 



" Did you ever read the ' Inferno? ' " asked the man 
who is always thinking about books. 

"What's the use of reading it?" asked the man who 
likes to make the worst of it in warm weather. " I have 
experienced it." — Washington Star. 

± ± ± 

It was on a Madison street car. The young man in the 
wide trousers persisted in ogling the young woman with 
the book. 

" Perhaps you would like to read this," she said, finally. 
" I think it would suit you." 

" Charmed, I am sure" replied the masher. " What 
is the title? " 

"' Wild Animals I Have Met/ "—Chicago News. 



BOOKS 



OF SELLING PHRASES 



131 



BREAD AND CAKE 



Blobbs — " Newly wed's wife is a cooking school girl, and 

she has been feeding him on angel food." 
Slobbs — " What effect has it had on him? " 
Blobbs — " Well, I think he has rather given up the idea of 

ever becoming an angel." — Philadelphia Record. 

i i i 

Couldn't Have Been Him. — Lady — " I'm sure you're the 
same man I gave a loaf of home-made bread to yesterday." 

Tramp — " It wasn't me, madam. I never felt better in my 
life." 



The best cure for dyspepsia is pure 
bread, well made, properly baked. The 
bread that is made by this bakery is 
perfect bread made of the best flour, 
seasoned just right, thoroughly kneaded 
and baked to perfection. Try it. — Elm 
City Bakery, New Haven, Conn. 

Our Butternut bread is splendid bread. 
If you have never tried it you can't tell. 
It is a firm, fine-grained, white bread and 
the crust has that rich, golden brown 
color which always shows the qualities 
of a good loaf of bread. From your 
grocer or the maker. — Russell-Spaulding 
Co., Binghamton, N. Y. 

Not the result of chance. Good bread 
is not made by chance. Boyd's bread is 
good every time. We know just what 
to expect every day. So do our custom- 
ers. We have a larger number of satis- 
fied customers than any other house in 
Canada. Care and cleanliness is our 
motto, and you see it in every loaf of 
bread. — Boyd's, Winnipeg, Can. 

The child's delight is a dainty mouth- 
ful of good and wholesome cake such as 
Smith's bakery delivers daily. In Smith's 
fancy breads, rolls, biscuits, cakes, etc., 
only the best flour, sugar, butter and 
milk, are used, in the most cleanly and 
careful way in order to ensure the best 
results. You may, therefore, rely upon 
the perfect purity and deliciousness of 
everything you buy from Smith's Bakery, 
Mobile, Ala. 

Loeser cake. Better now than ever. If 
you are asked to send a cake to the 
strawberry festival or lawn fete, one of 
our three layer cakes will save you 
trouble and do you credit, too — for if 
they don't know, they will give you praise 
for being or having an extra good cook. 
Loeser cakes are the " home " kind, made 
of best materials generously mixed and 
baked according to old fashioned home 
recipes. They are even better now than 



they have been. — Frederick Leoser <$; Co., 
Brooklyn, N. Y. 

Our bread makes a better breakfast 
than is possible when an ordinary loaf 
is used. Its delicious quality imparts 
zest to one's eating. Its texture, sweet- 
ness and flavor please the palate, and 
its crisp, nicely-browned crust rounds 
out a list of its merits which makes its 
eating altogether satisfying. — Kolb's, 
Trenton, N. J. 

Cream Malt bread is approved by a 
wider circle of bread eaters than any 
other one kind of bread baked in Spring- 
field. It has an appetizing taste that's 
always just as good the next time you 
eat it as the last time you tasted it. From 
our wagons or your grocer. — Schaefer's 
Bakery, Springfield, Ohio. 

The freshest baked goods in the city 
can be obtained at the Eclipse bakery at 
any hour. Cakes, pastry, tarts, Scotch 
cake, tea cakes, small cakes, and any kind 
of cakes desired. — D. Stewart, Charlotte- 
town, P. E. I. 

Butter-Nut bread. See that the label 
is on every loaf of Butter-Nut bread. 
It's as sweet as a nut and as pure as 
spring water. It gives the very impres- 
sion of being kneaded and baked under 
the most careful conditions and that its 
bakers are masters at their art. None 
genuine without the seal. It's worth 
more than any other bread, yet the price 
is no higher. For sale at your grocer's. 
— California Bakery, Salem, Ore. 

Take life easy. It is no longer neces- 
sary for the housekeeper to spoil her com- 
plexion and her temper by working over 
a hot stove to prepare biscuits for the 
family table. Try some of our rusk, 
soda biscuits, milk rolls and buns. The 
whole family will enjoy their meals bet- 
ter if served with our Milk Bread. — 
French's Bakery, Waterbury, Conn. 



BREAD AND CAKE 



132 



ADVERTISERS CYCLOPEDIA 



Kolb's butter bread is splendid bread. 
Those who have never tried Kolb's have 
no idea of how good baker's bread can 
be. This is not that dry, holey, puffed- 
up bread, but is so much like the good 
home-made — sweet, with crisp crust, 
moist and close in texture; substantial. 
It's the sort which has made baker's 
bread mean best possible, in Trenton. 
There's something to it. It satisfies. The 
genuine has our label upon it. — Kolb's, 
Trenton, N. J. 

Women who live well generally live 
mostly on the bread we make. They 
all admit they can't bake any better 
bread than we do, and they can't afford 
to spend their time duplicating our work 
when our prices are so low. Ask your 
grocer about it. — Hartmann Bros., Bak- 
ers, Springfield, III. 

A word to bread eaters. The pure food 
law requires that no preservatives shall 
be placed in bread in order to retain its 
freshness, and that all breads contain- 
ing such materials are classed as injuri- 
ous and unfit for food. Wolfarth's But- 
ternut Bread is now, and has always 
been, absolutely pure, and the fact that 
it is fresh baked each day is a guarantee 
of its absolute freshness and purity. 
Insist upon getting it. — Wolfarth's Steam 
Bakery, Saginaw, Mich. 

If you like things of whipped cream, 
you will find them at our stores every 
afternoon this week. On Saturday after- 
noon and evening many good things will 
be added to our regular display. Among 
them in large quantities you will see 
those splendid coffee cakes we make. — 
Trott Baking Co., Waterbury, Conn. 

Order your Christmas cake now. We 
have put up a large quantity of Christ- 
mas cake, made from the choicest fruits. 
Orders by 'phone will receive special at- 
tention. Our candies for the Christmas 
trade are well assorted, and our prices 
are reasonable. Have you tried our 
home-made bread? Ask your grocer for 
it, or 'phone us and one of our wagons 
will call on you. We deliver to any 
part of the city. Remember, our spe- 
cialties are cream cakes, cream puffs, 
and charlotte russe. — Burke Bros., Ham- 
ilton, Can. 

Buy, try and eat Shaw's bread. Made 
of the highest grade flour, mixed under 
the best sanitary conditions by our elec- 
tric mixer, absolutely no danger of per- 
spiration falling in the dough, as no 
hands touch it while it is being mixed. 
Also a choice variety of cakes and pastry 
made from the finest stock in our gro- 
cery department. — N. Shaw <$; Co., Plym- 
outh, Mass. 

BREAD AN 



Bread. We give our bakers the purest, 
the best of materials and demand that 
the goods they bake shall be up to our 
standard and they are. Try our bread 
and you will always be a customer. — 
French's Bakery, Waterbury, Conn. 

Wedding cakes and cakes for festive 
occasions made on the shortest notice, 
decorated and designed by the most 
skilled artists and made from the very 
best materials. The most modern and 
up-to-date appliances used in their manu- 
facture. — The Watson Confectionery Co., 
Ltd., Winnipeg, Can. 

A better bread than "mother made" is 
really not difficult to produce — in the 
Kolb bakery. There are better materials 
than there ever were; better facilities for 
baking — improved ideas and processes — 
and we have them all. The Kolb bakery 
is fitted to turn out the best loaf the 
world has ever known, and there are 
thousands in Trenton who declare that 
we do it. One loaf tells why. — Kolb's, 
Trenton, N. J. 

Yes, that's the way you can get our 
toothsome and wholesome bread, cakes, 
pies and pastry of all kinds, fresh from 
the oven daily. We're more than par- 
ticular as to the purity and quality of 
all ingredients entering into our products. 
Likewise scrupulous as to cleanliness of 
pans and appliances. Special cakes baked 
to order at short notice. Prompt serv- 
ice. — Winslow's Cottage Bakery, New 
Haven, Conn. 

Hildebrecht's own baking products are 
ideal. We try to have them so. We 
work to that end. We succeed. There 
is nothing of the cheap about them, 
though our prices are moderate. What 
is here is the best possible and not be- 
cause it's here, but because we'll have 
none else. Purity, freshness, cleanliness 
and delicious quality combine to make 
our pies, for instance, exceptionally 
toothsome, winning the praises of house- 
wives, and making it needless to do so 
much baking in your home kitchen. — 
Trenton, N. J. 

Everyone enjoys good bread. Being 
the principal article of food, special care 
should be taken to see that it is pure and 
easily digested. Our bread is light and 
flaky. The systematic preparation of in- 
gredients, special method of mixing, and 
well regulated ovens prevent any pos- 
sibility of sogginess. It is given the best 
attention from the oven to your home — ■ 
clean, well ventilated rooms and wagons, 
Phone orders given careful attention. 
Delivered daily to all parts of the city, 
— Boyd's, Winnipeg, Can. 
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We have not mentioned our pies very 
much. It wasn't because we did not sell 
them. We do, and good well-filled pies 
they are, the kind that you anxiously 
await the quick ending of the meal to get 
a piece. — Trott Baking Company, Water- 
bury, Conn. 

Your bread is a most important item 
of housekeeping, and to have it good you 
must have it well kneaded, well raised 
and well baked. Try a loaf. — D. Stewart, 
Charlottetown, P. E. I. 

Saturday cake news. 3 layer nut cakes. 
Every Saturday sees an increased de- 
mand for these special layer cakes. Par- 
ticular housewives tell us that they are 
much better than can be made at home 
for the same cost. Certain it is we use 
the choicest materials, and are most care- 
ful in the mixing, baking and icing. This 
Saturday's cakes will have nuts between 
the layers and the rich cream icing on 
the top and sides will be sprinkled with 
chopped English walnuts. We would sug- 
gest the placing of your order early. — 
C. A. Beers Baking Co., El Paso, Tex. 

Elberta bread. This is the bread the 
people like. Ours are the bakers that bake 
the bread the people like. This is the 
bakery that employs the bakers that 
bake the bread the people like. The 
people of Denison are the people that 
sustain the bakery that employs the bak- 
ers that bake the bread the people like. 
— Home Steam Bakery, Denison, Tex. 

When you seek for tempting eatings a 
visit to our stores will repay you. We 
will have coffee cakes again Saturday. 
Now a coffee cake is one of the many 
good things we will have this Saturday 
afternoon and evening. Come and get 
one, the price is small, being only ten 
cents for your choice. — Trott Baking 
Co., Waterbury, Conn. 

We've named it mother's because it 
equals, if not surpasses, the best home- 
made bread ever baked. Home bakers 
find it's useless to fuss with baking when 
they can get better bread without all 
that trouble. — Hill's, Trenton, N. J. 

You will enjoy your Thanksgiving 
dinner much more with Nathan's famous 
fruit, pound or other cakes, which are 
delicious in quality and flavor. — Nath- 
an's Home Bakery, Atlanta, Ga. 

If you want the best bread that money 
can buy, ring up 521 and our wagon 
will call on you morning and afternoon 
delivery. Once used you will have no 
other. — Burke Bros., Hamilton, Can. 

Cream Malt bread is approved by a 
wider circle of bread eaters than any 
other one kind of bread baked in Spring- 



field. It has an appetizing taste that's 
always just as good the next time you 
eat it as the last time you tasted it. — 
Schaefefs Bakery, Springfield, Ohio. 

Our modern bakery is located on South 
N. Street in Fresno. It is as near per- 
fect as a bakery can be made. It is 
strictly sanitary — no dust, dirt or odors. 
Our bread and pastry is mixed and 
handled by machinery, the quantities used 
are weighed to the fraction of an ounce. 
Nothing is left to guesswork. The re- 
sult is that we furnish the finest quali- 
ties sold in Fresno, and at the most reas- 
onable prices. We especially recommend 
our Beechnut bread at 5c. the loaf. — 
Redlick's, Fresno, Cal. 

Alexander cake. This cake is the lat- 
est product of our bakery — a cake that is 
destined to be very popular. It is a rich, 
white loaf cake — something on the order 
of white pound cake. All through it are 
French crystallized cherries. We espe- 
cially recommend Alexander cake for 
afternoon teas. Comes without icing in 
two-pound cakes, at 50c. each. We also 
sell it half a cake for 25c. — Anderson fy 
Chanslor Co., Los Angeles, Cal. 

Choice bakery specials. There are 
numberless small bakery specials in our 
bakestuffs department which are delici- 
ous for afternoon teas, to eat with the 
coffee or with puddings and desserts. 
Many of them may be new to you — if 
they are, let us give you an introduction 
to them without delay. Honey cakes — 
a tasteful delicacy — lebkuchen, pfeffer- 
nusse, butter confect — some of them you 
will recognize by their names as dear to 
the knowing German appetite — are among 
the line of fine 25c. a pound goods. 
Springalie are popular at 40c. pound. 
Order these lines if you want a change 
from lady fingers and wafers — they are 
extremely delicious. — H. Jevne Co., Los 
Angeles, Cal. 

The loaf that satisfies. It doesn't pay 
you to bake when such bread as the Car- 
dinal loaf can be had for 5 cents. Many 
women tell us they will never bake so 
long as we make the Cardinal, and hus- 
bands tell their wives there is no need 
to. Cardinal loaf is different from most 
bakers' bread — it is clean, but it is not 
"doctored" to make it white. Expensive 
"King Midas" flour is used; the dough 
is mixed by machinery ; each loaf is baked 
to a turn, and directly upon leaving the 
oven it is wrapped in waxed paper. Ask 
your grocer for cardinal, or ring us up 
on either 'phone; we deliver throughout 
the city. Our fruit cake is delicious, 
18c. pound— try it.— Bobbins Bros., Tren- 
ton, N. J. 



BREAD AND CAKE 



134 



ADVERTISERS CYCLOPEDIA 



If you could see the great array of 
cakes laid out daily by our expert bak- 
ers, you would know you need worry no 
more about baking. So light, dainty and 
tempting — they are simply unequaled. 
Jevne's layer cakes are renowned. They 
come in two or three layers and different 
icings. You cannot help being delighted. 
— H. Jevne Co., Los Angeles, Cal. 

Excellent baking. Fruit cake, pound 
cake, Boston brown bread, Scotch short 
bread. There is a fine art in baking. 
We understand the art thoroughly and 
people who try our bread and cakes and 
pies come back for more. Stop at our 
store and look at the fine cakes we are 
showing in our windows. A cake of the 
right size for everybody. Any one will 
tell you that we make the best cakes 
they ever ate. Only the best materials 
used. — City Bakery, San Bernardino. 

The quality of our bakery products is 
such that you need not bake at home. 
The bakery department of our business 
is one of the busiest and most rapidly 
developing branches of this store. We 
do not scrimp on materials. We use the 
best flour, lard, butter, eggs, milk, and 
fruits, and we use them liberally. The 
work is all done by expert bakers. The 
results of their work is seen in as fine 
an assortment of genuinely homelike bak- 
ery goods as can be found in Xew Eng- 
land. Our bread, butter rolls and salad 
rolls are well known in this section. Our 
efforts during 1907 will be devoted to 
keeping up the standard and improving 
the quality, if we see any way to do it. 
The cakes, doughnuts, crullers, cookies, 
lady fingers, etc., are in great variety — ■ 
and all good. We make fine cream puffs, 
eclairs and whipped cream goods. You 
can use our bakery goods every day. It 
is not necessary now for you to bake 
at home. — Newton, Robertson $ Co., 
Hartford, Conn. 

Begin with the new year to improve 
yourself in mind and body by eating 
Lawrence's bread and baked goods, be- 
cause they are made in a clean and sani- 
tary bakery that has all of the latest 
improvements in machinery, etc., and the 
best material is none too good for our 
customers. We invite your inspection at 
any time. Bread and baked goods for 
sale by all grocers. — G. E. Lawrence $ 
Son, Lansing, Mich. 

Loeser cake, better now than ever. 
"My cook never fails," says a woman, 
and every other woman envies her that 
solid rock of dependence. Women whose 
cooks do not fail have the same de- 
pendable feeling about the Loeser Cake 
Kitchen — a minute spent at the phone to 

BREAD AN 



give an order, and up comes the cake, 
carefully packed, and sometimes even 
warm from the oven, and perfect as only 
moist, tender, rich mixed "home-made" 
cake can be. Every kind of loaf cake, 
from simple sponge cake for the chil- 
dren's lunch to richest nut or fruit cake. 
Layer cakes with three layers and gen- 
erous fillings in maple cream, mocha, 
chocolate, cocoanut and lemon flavors. — 
Frederick Loeser § Co., Brooklyn, N. Y. 

Orange layer cake of Loeser baking. 
This is one of the specialties of the 
Loeser bakery here in the store — the most 
delicious orange layer cake that any one 
ever tasted. Cake and icing are flavored 
with fresh oranges. Cake and icing are 
absolute perfection. Three layer cakes 
are 65c. Loeser cakes, baked here in 
the store, are better now than they have 
ever been. Three layer cakes, including 
the famous maple cream cakes. — Fred- 
erick Loeser § Co., Brooklyn, N. Y. 

High quality. The best — not the lowest 
priced — bread is the cheapest. We could 
makes loaves to sell at three cents instead 
of five, or we could sell a larger loaf, but 
in either case we would be compelled to 
use inferior flour. Our bread, cakes and 
pies are made from the choicest western 
wheat. Cleanliness, purity and high qual- 
ity are the three reasons why our produc- 
tions are superior to any others. — The 
Home Steam Bakery, Denison, Texas. 

Upheld by men for its nutritive and 
delicious qualities as being "the staff of 
life." In reality our loaves of Long's 
bread are desired bj r all lovers of good 
eating. Nothing spongy about our light 
and dainty loaves of bread; they are nu- 
tritious and healthful and are in demand 
by athletes as well as the most fastidious 
ladies. Try our pure and palatable 
breads, rolls and cakes. They are unex- 
celled. — P. S. Long, Lebanon, Pa. 

The thoroughfare to a man's heart. 
Cupid is not inconstant. In the home 
where the dining table is ever enticing 
he lingers and makes himself at ease 
in the house where the housekeeper uses 
Smith's bread. Because the Smith Bak- 
ery products — bread, cakes, pastry, rolls, 
are all delicious, nutritious, healthful. 
If you go to get married you'll be al- 
ways lucky if you begin the wedding 
feast with Smith Bakery confections, 
and keep using Smith Bakery good things 
in the household. — Smith's, Mobile, Ala. 

Our bread and all baked goods are al- 
ways fresh — always the best — always the 
kind of baked goods you are proud to 
have on your table when you entertain 
guests at meals. — Elm City Bakery, New 
Haven, Conn. 
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135 



The man who called pie the demon of 
the American pantry evidently never 
tasted a piece of Plenty chocolate pie. 
Thick, creamy, chocolate filling piled up 
on crust light as snow. Look for the 
label and insist on Plenty pies at " The 
Home of Good Things to Eat."— Maid- 
aner 8c Son, Springfield, III. 

The bread that keeps the family heal- 
thy is a treasure no one can afford to 
be without. It is made right here. Once 
used it becomes a luxury that you won't 
dispense with. No more dyspepsia, in- 
digestion, bilious attacks, sick headaches 
or tired feelings. Give it a trial is all 
we ask. — C. E. Rising, Rockland, Me. 

Good bread is the staff of life all right 
— good bread. A man can live and thrive 
on bread alone — if it's good bread. But 
everybody can't make good bread. Bread 
making is an art — to be studied and 
practiced, if it's to be done well. Smith, 
the baker, his bread is good bread, all 
of it, and especially the Butternut brand. 
He does nothing but bake bread, rolls, 
pastry, cake, day in and day out. Isn't 
it natural he should do it a little better 
than some one who makes a business of 
it without knowledge of details. — Smith's 
Butternut Brand, Mobile, Ala. 

If we risked the health and temper of 
our consumers with heavy bread, we'd 
get out of business. As it is, we're in 
business to stay. Our consumers say 
so. Don't forget, good bread is neces- 
sary, and bad bread causes more indiges- 
tion than any other food. — Hartmann 
Bros., Springfield, III. 

Now listen ! The price of cooking ma- 
terials is high, but we are using as we 
always have, the best ingredients for 
our bread, rolls, biscuits, cakes and pas- 
tries. We serve only the best in baking. 
Give us a trial and be convinced. — /. S. 
French's Bakery, Waterbury, Conn. 

Just what you have wanted so long. 
How many times have you wished you 
could get some of those delicious rolls 
you enjoyed at the hotel or famous res- 
taurants, a loaf of that indescribably ap- 
petizing bread that is served in the long, 
thin loaves? Nothing tastes just like 
them, or so good. We have them now 
in the grocery — fresh, crisp, toothsome 
bread and rolls. Owing to their perish- 
able character we cannot deliver them. — 
Abraham 8c Straus, Brooklyn, N. Y. 

Fad food will come and go. Try them 
all, but your faithful standby is Mother's 
bread. Nothing else can take its place. 
The best and purest bread made. Ask 
for it by name. From your grocer or 
the makers. — RussellSpaulding Co., 
Binghamton, N. Y. 

BREAD AN 



A slice of good bread. Do you enjoy 
eating it? You will if the slice that you 
are partaking of is a part of the count- 
less rightly baked loaves we make. Don't 
miss having a loaf every day. — Trott 
Baking Company, Waterbury, Conn. 

Old-fashioned pumpkin pies that sur- 
pass the ordinary home-made kind for 
deliciousness and wholesomeness. Crisp, 
tender crusts ; rich, well-prepared fillings ; 
baked to a golden brown. — Reeves, Wash- 
ington, D. C. 

Why, it's hot ! Yes, that's the way you 
can get our toothsome and wholesome 
bread, cakes, pies and pastry of all kinds, 
fresh from the oven daily. We're more 
than particular as to the purity and 
quality of all ingredients entering into 
our products. Likewise scrupulous as to 
cleanliness of pans and appliances. Spe- 
cial cakes baked to order at short notice. 
Prompt service. — Winslow's Cottage 
Bakery, ]Veiu Haven, Conn. 

The bread that keeps the family 
healthy is a treasure no one can afford 
to be without. It is made right here. 
Once used it becomes a luxury that 
you won't dispense with. No more dys- 
pepsia, indigestion, billious attacks, sick 
headaches or tired feelings ! Give it a 
trial is all we ask. — C. E. Rising, Rock- 
land, Me. 

The bake goods we make are the kind 
you want. We make something new 
nearly every day, and owing to the 
increased demand for " Our Old Home- 
stead Milk Bread" it taxes us to the 
utmost to meet it. To-morrow's assort- 
ment comprises Bath buns, Parker House 
rolls, finger rolls, Chelsea buns, biscuit, 
kuchen, stollen and coffee rings. In 
pies — apple, huckleberry, mince, red rasp- 
berry, raisin, blackberry, cocoanut, cho- 
colate, cream, lemon, and pumpkin. In 
cakes, 10c — chocolate, layer, cocoanut, 
nut, orange, fig; also angel food, devil's 
food, chocolate eclairs, cream puffs, char- 
lotte russe, cream rolls, French dough- 
nuts, Bismarck doughnuts, almond maca- 
roons, lady fingers, patty cakes. All 
kinds of cookies and cup cakes. — Brodt 
Mercantile Co., Rome, N. Y. 

Your Christmas cake if made by us 
will be equal to any " mother used to 
make." Our expert cake baker is pleas- 
ing hundreds of people and can please 
you. — Beattie, St. Thomas Ont. 

Cake for every one in our bakery. If 
you haven't eaten any of our nut cake 
or sultana, it is high time you did. We 
are the best bakers in town, so give us 
your order. — D. Stewart, Charlottetown, 
Prince Edward Island. 
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136 



ADVERTISERS CYCLOPEDIA 



Just try Prof. Hart's brown bread 
once and you'll understand why it's the 
favorite bread in hundreds of homes. 
Made of entire wheat kernel. Delicious, 
wholesome and easily assimilated. More 
nourishing than meat, delivered to 
homes. — Kraft's Bakery, Washington, 
D. C. 

The right formula for making good 
bread: Good flour, good sugar, pure 
yeast, pure salt, pure water, experienced 
baker. Result: Good bread. Our bread 
is right because it is made of the right 
materials and in the right way. It is 
the best bread that can be baked. — Ar- 
kadia Bakery, Croioley, La. 

" The best bread I ever ate."— That is 
what a lady said to us in speaking of 
Mrs. Cornell's home-made bread. If you 
have bread troubles, try this " staff of 
life." Mrs. Cornell also makes the most 
excellent cookies, rolls, Saratoga chips, 
and other home-baked goods. — Cornell, 
Binghamton, N. Y. 

The best bread for children is our 
" Mother's " bread because of its purity 
and superior quality. Our new " Stanley 
bread " is always wholesome, toothsome, 
excellent. — Endich-Arnot Baking Com- 
pany, Port Huron, Mich. 

Only place in town where you can get 
Freihofer's famous bread is at our store. 
It is made in the most cleanly and care- 
ful manner and is full of nutriment. 
You ought to try it and see how good 
it is. — Geo. M. Dunlap, West Chester. 

Christmas Cakes, Christmas pies, 
Christmas pastry and everything for 
Christmas a baker is expected to make 
for his patrons will be on hand here 
in abundance and in good time, of 
fine quality, moreover. Of course, as 
to point of time, we would be glad to 
have your orders early. — R. Wild, Par- 
kersburg, W. Va. 

Christmas caterers are we, so far as 
the term applies to bakers of cakes — 
fancy and plain — pies, pastry, bread 
rolls, doughnuts, etc. To be sure, we 
will have on hand an ample supply of 
staples in the bakery line. Special 
orders for the holidays will be properly 
attended to. The earlier you can give us 
the order the better. — Sunrise Bakery, 
Williamsport, Pa. 

No matter how you make it, no matter 
how you bake it, no matter what it costs 
— you can't beat mother's bread. — Ward 
$ Mackey Bakery, Pittsburg, Pa. 

They can't hold a candle to us when 
it comes to bread, cakes and pies. Sun- 
rise Bread is made from the finest 
Western flour and is baked in such a way 

BREAD AN 



to retain all of its nutritious elements. 
All of our cakes, pies and pastry are 
equal to any home-made products, and 
in many cases superior. — The Sunrise 
Bakery, Tacoma, Wash. 

Buy home-made bread. Jevne sells it. 
As delicious, as good, as nourishing 
as any home-made bread ever made. 
Loaves are just as large as baker's, 
price is just the same — and there's 
just twice as much to them as there 
is to baker's loaf. Who would east 
baker's bread a minute longer than they 
had to? No one, of course. Every 
housekeeper who knows Jevne is sell- 
ing home-made bread must be buying it, 
judging by the hundreds of loaves we 
sell every day. — H. Jevne, Los Angeles. 

Aunt Minerva's advice to brides-to-be 
is that -when they get married to make 
their mission to have good bread, and 
that the best bread to be had is Bromm's, 
the whitest, sweetest and most healthful 
made. No husband will ever find fault 
with Bromm's bread. — L. Bromm, Rich- 
mond, Va. 

Fancy Biscuits. These dainty little 
crackers fit in to social functions so 
nicely that they're almost a necessity in 
every household. No one with any pre- 
tensions to entertaining could possibly 
get along without them. But care should 
be exercised in the buying or your little 
" spreads " will come to grief. — O. C. 
Elwell, Portland, Me. 

Try our cream bread, and you will 
be convinced there is none other just 
so good. — Mull's Bakery, Vancouver. 

The staff of life is bread — good bread, 
and the relishes are our pastries. 

Our fruit cake is the pride of the 
bakery — its quality beyond comparison. — 
A. Button § Son, Louisville, Ky. 

" All is not gold that glitters." Also, 
all cake is not fit to eat that is fixed up 
to catch the eye. Our cakes are made 
from pure, wholesome, home made re- 
cipes. They are made to eat. — The City 
Bakery, Crookston, Minn. 

Well baked. — Much well made bread 
is spoiled in the baking. Not so with 
ours. We make it light and wholesome, 
and we bake it just right. It's never 
spongy and " doughy " in the middle. 
Tin tag on every loaf. — Schosser's Steam 
Bakery, Houston, Tex. 

A child thrives well on bread and 
milk. If you and the State inspectors 
will look after the milk, we will guar- 
antee the bread. You are perfectly 
safe in feeding your children " Mother's 
Bread." — Endich-Arnot Baking Co., Port 
Huron, Mich. 
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137 



You will find it much cheaper and far 
more satisfactory to patronize our bakery 
than to do your own baking. — O. But- 
ton $• Son, Louisville, Ky. 

The staff of life is bread — good bread, 
and the relishes are our pastries. 

" Care and cleaniness " is our watch- 
word, " Purity " our motto. We make 
the best and most wholesome bakers' 
goods in town. — Keefe §• Son, Spring- 
field, Mass. 

The cake counter adjoins and Loeser 
cakes are famous. Leave your order to- 
morrow and we will bake and deliver 
fresh on Saturday. — Frederick Loeser $ 
Co., New York. 

What makes a good cracker? Let us 
answer that — good flour, scientific skill, 
experience and carefulness. — Bishop $ 
Co., Los Angeles, Cal. 

Cakes ! — You would be surprised to 
know how many cakes we sell, but the 
reason is plain; nothing but the best 
ingredients are used, and they are baked 
fresh every day. We have all the old 
varieties and several new kinds. 

Cakes and pastry, to be of the highest 
grade of excellence, should be obtained 
at R. Wild's, where the baker's art is 
reigning supreme. We have the finest 
cakes, the most luscious pies and delight- 
ful knickknacks. — B. Wild, Parkers- 
burg, W. Va. 

There's a secret in the making of 
pumpkin pies, and we know the secret. 
That's why the Wickizer Home Bakery 
has made them popular. All kinds of 
pies for home use and cakes for all 
occasions. Use the 'phone. — Wickizer, 
Bloomington, III. 

Catalogue for complete plant for up- 
to-date bread and cake bakeries, with 
plans and estimates, sent on receipt of 
requirements. — Warner, Pfleiderer $ Per- 
kins, London, Eng. 

When in need of goods of reliable 
quality and attractive appearance, write 
us. Our lines of biscuits and confec- 
tionery have those special merits so 
essential to quick and ready sellers. — 
The Lang Manufacturing Co., Montreal. 

High-Class Biscuits and Confectionery. 
It is gratifying to us that our effort 
to produce goods second to none on this 
continent is meeting with the endorse- 
ment that has warranted the enormous 
increase in our equipment and premises. 
D. S. Perrin $• Company, London, Ont. 

Royal Yeast Cakes. Bread made with 
Royal Yeast keeps moist and fresh 



longer than that from any other. — E. W. 
Gillet Co., Chicago, III. 

The question of the best bread was 
always open to argument until Frost 
the Baker's bread won the approval of 
all good housekeepers. Its enviable rep- 
utation has been attained by the great 
care used in selecting the right material 
and in baking the same. Send your 
order or telephone to-day to Frost, the 
Baker, — Poughkeepsie, N. Y. 

How much bread do you eat in a year? 
You eat about 60 feet of bread in a 
year. It is therefore necessary that you 
eat good bread. We have the reputation 
of baking the most complete line of good 
bread, pies, cakes, etc. All work done 
on machines by practical men and women 
bakers. Wagons everywhere. — Hershey 
Bros, York, Pa. 

All flesh is grass, 

And Love will pass, 

And Glory fade away, 

But one sweet Joy 

Will never cloy 

Nor fall to make one merry — 

They fill the bill, wherever found — 

The pies of Dunsenberry, Pittsburg. 

He ate his sirloin steak and eggs, 

The waiter served him, piping hot; 
He drained the coffee to the dregs, 

All that was in the coffee pot. 
He ate a pile of buckwheat cakes, 

A pound of butter o'er 'em spread, 
And cried, " Good man for pity's sake, 

Give mc a loaf of Lindner's bread." 

— Lindner's, Oskosh, Wis. 

Fancy Biscuits. — We don't know of a 
store that's so well equipped to furnish 
fancy biscuits for all occasions as this 
one. We've worked to make it so. We've 
gathered all the favorites — those that have 
been tested and found to be dainty, 
delicious food products — and kept out 
the mere freaky preparations. No mat- 
ter how select the party you're to en- 
tertain, you'll be certain to get some- 
thing in our stock of fancy biscuits to 
please your guests. — O. C. Elwell, Port- 
land, Me. 

A kneaded want is filled by the Lon- 
don and Vancouver Bakeries. No longer 
is it necessary to do any baking at home. 
Indeed, it is a waste of time and energy 
to bake even a small cake. Our bake 
shop, presided over by skillful trades- 
men, is well ordered and well appointed; 
only the best brands of flour and other 
materials being used, ensures the finest 
quality possible. Our bread is the acme 
of perfection; it is always sweet. Try 
it. — D. W. Hanbury, Victoria, B. C. 



BREAD AND CAKE 



ADVERTISERS CYCLOPEDIA 



Our baker is an artist! You ought 
to see the luscious dainties that come 
out of our ovens nowadays! Fancy- 
eatables made by a genuine German 
baker of the very first class in New 
York. His French crullers, coffee cakes, 
meringue tarts, cream rolls, eclairs, etc., 
are simply elegant. He bakes them 
fresh daily; we sell them at a low price. 
— Fox $ Adams, Bangor, Me. 

People like wheat bread. It's white 
and up-to-date. Yet when real nourish- 
ment is needed — old fashioned rye bread 
leads. It's the kind your grandfather 
used for muscle — and for weak stomachs 
your doctor recommends Rye Bread. We 
make it every day — pure and healthful — 
at our new bakery. — L. H. Hodge, Bing- 
hamton, N. Y. 

When your appetite disturbs you, call 
up Hershey Brothers, the most practical 
and up-to-date bread, pie and cake bakers 
in the city. — Hershey Brothers, York, Pa. 

It doesn't scare anybody away from 
good pie — this story of pie being in- 
digestible — for pie made as we make it, 
of best brands of flour, best fruits, 
pumpkin, mince meat, etc., sugars that 
sweeten, and all the other ingredients 
in keeping, to say nothing of our well- 
known skill as bakers, is wholesome as 
well as appetizing. — Sunrise Bakery, 
Williamsport, Pa. 

Apple pies to suit should not be 
made " any old way " — in fact, our re- 
ceipt calls for a carefulness in prepar- 
ing that makes them perfect. Berry, 
mince, pumpkin and custard are some 
of the others we make — equally appetiz- 
ing. Try one to-day. — L. H. Hodge, 
Binghamton, N. Y. 

We bake everything — in the line of 
flour products. Bread, pies, cakes and 
pastries of all kinds — the finest that 
expert bakers and choicest materials can 
produce. Try our mince and pumpkin 
pies. Much better than the usual " bak- 
er's pies." Light, appetizing crusts and 
delicious fillings. — Reeve's, Washington. 

Fancy cakes. We make a specialty of 
fancy cakes of all kinds and for all occa- 
sions. The pastry department of our 
bakery is given as much attention as the 
bread department. We solicit party 
orders and can fill your wants complete. 
— The Ideal Bakery, Topeka, Kan. 

"Mother's" bread is for everybody. 
Children like " Mother's " bread because 
it is tasty. Grown folks enjoy it be- 
cause it is genuinely good and substan- 
tial and not all chaff. " Mother's " bread 
is a health giver to the invalid and a 
health maintainer to the hale and hearty. 
The secret of all this quality lies in the 

BREAD A 



conscientious care and superior skill em- 
ployed in the mixing, making and bak- 
ing of " Mother's " bread. Every pre- 
caution is taken to maintain the purity 
and everything is done to enhance the 
wholesome goodness of " Mother's " 
bread. Let " Mother's " bread be your 
daily bread from now on. — Corby's, 
Washington, D. C. 

Good bread smells good and is a 
better appetizer than many a tonic. Good 
bread here every time — good because it's 
made from pure wheat flour, the hull re- 
moved (unless you want the graham 
kind) by men skilled in their business. 
Try our make of bread, loaf for loaf, 
with others and we will have your trade, 
which we seek. — Winkelman's, Memphis. 

Hungry mouths. You can fill those 
little hungry mouths with better bread 
for less money at the Mohican store 
than you can "at any other place in the 
United States. It's a big statement, but 
it's a true one. Three cents for a full 
size loaf of bread. Made of the best 
flour that money can buy. There's money 
in it for us and there's money in it for 
you. Don't pay five cents for the same 
size loaf. — The Mohican Company, New 
Haven, Conn. 

Our pies are the big, thick kind that 
remind you so much of home made. 
They are the kind that make you hun- 
gry to look at them. Large size, 15c; 
large family size, 25c. Let us deliver 
one for dinner. — /. D. Suydam, Tren- 
ton, N. J. 

What you find in cutting a loaf of 
our bread is that it is firm, moist, white. 
What you find, when you eat it is 
that it is wholesome, easily digested, 
nourishing — large returns in health and 
strength in each 5-cent loaf. Bread isn't 
the only thing we bake — cakes, pies and 
rolls, too, all first quality. — German Bak- 
ing Co., San Diego, Cal. 

Loeser cakes are baked here in our 
own home bakery. They are made from 
the best materials we can buy, blended 
by people who know how to make real 
home cakes. They are the cakes with 
the real " home-made " flavor. Loeser 
layer cakes with three layers cost no 
more than two layer cakes elsewhere. — 
Frederick Loeser $ Co., Brooklyn, N. Y. 

Our baked dainties are dainties in- 
deed — dainty to look upon and dainty 
delicious to eat. What's the use of put- 
ting out your strength and time over the 
cake-board when you can get the very 
nicest and choicest of fresh made cakes, 
cookies, etc. at our store. — Fox <$ Adams, 
Bangor, Me. 
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The contents of the lunch basket tastes 
all the sweeter if its sandwiches are 
made of bread from Smith's bakeshop, 
and if a piece of Smith's pie is in the 
dinner pail. Wrap a moistened napkin 
about sandwiches, and see how much 
more they are relished. For the home 
and for luncheon away from home — the 
noon hour for the toiler, the picnic, the 
pleasure trip for the family "excellence" 
tells the story about Smith's bread, pies 
and cakes. — Dauphin § Hallett, Mobile. 

Good bread for health of all, old and 
young! Our bread beats home-made be- 
cause experts excel amateurs. As we 
buy flour by the wholesale at lower prices, 
bake in quantities at consequently less 
cost, our bread is cheaper than the do- 
mestic article. Time, labor and cost of 
coal are all saved by having us serve 
you. Come to us to get better bread 
cheaper. — Winkelman's Columbian Bak- 
ery, Memphis, Tenn. 

No bread like Jevne's. It's home-made, 
and the difference between it and other 
bread is — Jevne's is home-made and the 
other isn't. No need to eat a poor, 
unsatisfying bread three times a day 
when you can get home-made bread so 
good that you'll want it all the time. 
The loaves are large with twice as much 
nourishment as you get in a baker's 
loaf. Beautiful, flaky, palatable loaves 
for five and ten cents. — Jevne's, Los 
Angeles, Cal. 

Our success hinges on our good bread. 
We have aimed, studied and striven for 
perfection in the baker's art. Judging 
from the steady increase in our cus- 
tomers, these persistent efforts have not 
been in vain. While the past is secure, 
present popularity gives us a mortgage 
on the future, and lovers of fine bread 
should not fail to try ours. — Schust's 
Ma-ma Bread Bakery, Saginaw, Mich. 

We make the best bread. — Would you 
rather have home-made bread than bak- 
er's? — buy it at Jevne's. Our baking of 
home-made bread for our customers has 
delighted them almost more than any- 
thing we've ever done. And they show 
their appreciation by buying it just 
as fast as we can bake it. Beautiful, 
well-browned loaves, light, flaky, delic- 
ious — you never ate better home-made 
bread. Baker's bread has been eaten of 
necessity, Jevne's bread is eaten for its 
goodness. — Jevne's, Los Angeles, Cal. 

Rye bread as it is made at Hodge's 
homestead bakery has no equal. It is the 
most healthful bread made to-day. Con- 
sider our forefathers who won the vic- 
tories of the revolution and the freedom 
we now enjoy. Their chief diet consisted 

BREAD AN 



of rye bread made from rye raised on 
the farms. They were strong and sturdy 
men. Why? Because they ate rye bread. 
— Hodge's, Binghamton, N. Y. 

Hot work fussing around a cook stove 
in hot weather. Cut it out. Take ad- 
vantage of our big bakery. Surely you 
can make no better bread, no lighter 
biscuits, no finer cakes or pastry than 
you find here fresh several times a day. 
Nor bake these things nearly as cheap. 
Then strike out for a comfortable sum- 
mer, leave the baking to us and collect 
the red star stamps we give with all 
purchases at our bakery counters. — 
Scheuer $ Co., Jersey City, N. J. 

Deliciously light bread, cakes, rolls, 
and many forms of pastries leave our 
ovens fresh, sweet, wholesome and clean 
every day. Have they reached your 
home? No; well there is a treat in 
store for you, a treat we are prepared 
to set down at your door any day you 
let us know your wishes as to kind and 
quantity. Phone connection insures quick 
attention. Our No. is 6. Our domestic 
bread is still the leader. — Middleton's 
Bakery, Marion, Ind. 

Barnes' Jersey cream bread is made 
from the best materials procurable, from 
a blending of choice Minnesota and Cal- 
ifornia flours, carefully mixed by machin- 
ery, and baked in giant ovens. This 
bread has a close, firm texture, is full 
of nourishment and health giving pro- 
perties. It tastes delightfully good and 
in general is the finest loaf that skilled 
bakers can produce. — Barnes' Bakery, 
Los Angeles, Cal. 

Pumpkin pies. The pumpkin pie sea- 
son is at its height now. If you are not 
eating our pumpkin pies you are miss- 
ing one of the good things of life. — D. 
W. Russell, Binghamton, N. Y. 

Our graham bread is not full of coarse 
bran like some graham bread, but is 
just light, sweet, palatable, easily di- 
gested, nourishing bread made from 
specially ground flour with all the coarse, 
indigestible bran removed. It is noted 
for its goodness. — W. N. Burgess, Col- 
orado Springs, Colo. 

Don't get married until you have seen 
us about the wedding cake. We can 
furnish it to suit the most fastidious 
taste. Cakes to order for all occasions 
our specialty. Anything in that line on 
short notice at reasonable prices. Sure 
to give you satisfaction. At our bak- 
ery can be found fresh, daily, choice 
bread, rolls, buns, cakes, pies and pastry. 
Everything is pure, wholesome, tooth- 
some. — Young's Confectionery, New 
Orleans, La. 
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140 



ADVERTISERS CYCLOPEDIA 



If you work for your bread, you're 
well paid with the light, tender, nutri- 
tious, liberal loaf — home made — baked by 
the Hardic Bakery, Pittsburg, Pa. 

Pies. — None that you have ever tasted 
quite come up to the standard of de- 
liciousness set by Holmes' genuine Home- 
made Pies. — Holmes' Bakery, Washing- 
ton, D. C. 

Fresh from the Oven every morning. 
Is it any wonder that Middleton's Bread 
pleases every family buying it? It is not 
only fresh but good in every sense that 
the word is used. Every loaf of bread 
baked by Middleton is fit for family use, 
no matter how particular the family. — 
Middleton Bakery, Marion, Ind. 

You are protected. I now have my 
model bakery on Hayes street. Six car 
loads of flour were bought before the 
raise in price and insures my customers 
against any increase in the price of bake 
goods. — Hodge's Homestead Bakery, 
Binghamton, N. Y. 

What luscious bread !— That's the gen- 
eral verdict we hear on all sides from 
buyers of our famous sweet-milk loaves. 
The bread is made from the best blended 
wheat, thoroughly kneaded, perfectly 
baked, with a deliciously crisp crust. 
We sold lots of it last week, and patrons 
keep coming back for more! — Fox # 
Adams. 

" As good as mother used to make." — 
A great many people say this about 
Wolfarth's " Home Made " bread. It's 
about the best bread that was ever 
baked. It is made of the best flour 
money will buy, mixed and baked in 
a clean, sanitary bakery by expert bak- 
ers. Wolfarth's " Home Made " is al- 
ways the same — to-morrow's loaf will be 
just as good as to-day's. — The Wolfarth 
Bakery, Saginaw, Mich. 

Cakes and cookies and other good 
things. All things good at Jevne's Bak- 
ery Department — about the most tempt- 
ing spot in our store. We bake all 
kinds of cakes, and all kinds of pies, 
and all kinds of cookies, and every- 
thing else in bakestuffs that's good. Of 
course they're fresh — as fresh as they 
can be coming out of the oven several 
times a day. All materials used are 
the finest. It's hard to beat Jevne's 
baking. — Jevne's, Los Angeles, Cal. 

Mother's bread gives strength to the 
weak and health to the sick, and helps 
the healthy and strong to retain their 
health and strength. All who eat 
Mother's Bread like it. They like it 
because it is tasty — they like it because 
it is never dry and chaffy. There is a 
uniform goodness — a never varying qual- 



ity — about Mother's Bread that is not 
found in any other bread that's made — 
not even the bread that's made at home 
by the best home cooks. This super- 
iority is due to a combination of cir- 
cumstances governing the making and 
baking, chief of which are the skilled 
use of the best materials and the Corby 
process of mixing. — Corby's, Washing- 
ton, D. C. 

Rich's fruit cake. — A home-made cake 
of the very finest quality. You'll never 
tire of eating " Milk " bread — always 
just as good and wholesome as clever 
home bakers and the best materials can 
make it. — Holmes' Bakery, Washington. 

Fact is when you can secure such high- 
grade fruit cakes (made of only the best 
pure materials) at so reasonable a cost, 
it doesn't pay to bother with the mak- 
ing. — Gedney's, East Orange, N. J. 

Pumpkin pies at this season of the 
year, one of the good things the earth 
produces for man's use are pumpkins. 
The old time pumpkin pie with its de- 
licious flavor is made by /. W. Russell, 
Binghamton, N. Y. 

Our bargain day is on Saturday, that's 
when we make a special effort. You will 
find the finest lot of coffee cake, bread 
and rolls in the city. Take some home 
with you for your Sunday breakfast 
or telephone us. We will deliver it. — 
Korn's Bakery, Davenport, Iowa. 

Crackers bought here are crisp and 
fresh. Our sales of these goods are so 
rapid that we have no difficulty in keep- 
ing our stock perfectly fresh. The crisp- 
ness of a cracker is half its goodness. 
All the standard kinds and novelties 
as they appear. — The Busy Bee, Col- 
umbus, Ohio. 

Paris wafers are a fine, rich, snappy 
ginger wafer, with a delightful, linger- 
ing after-taste. They come to us packed 
in a handsome, japanned, hinged-lid 
bread-box, with the word " bread " nicely 
printed on the front. These boxes hold 
nine or ten pounds of wafers. If you 
can use that many wafers at one time, 
the bread-box is free. — McCaffrey's, 
Philadelphia. 

It is for you to judge the excellencies 
of our Bakery. We have the most im- 
proved methods for baking and employ 
none but expert bakers. — Frank Lehman, 
Grand Forks, N. D. 

Those who know what good bread 
really is prefer our baking to any other. 
They know the care and skill that is 
bestowed on it from the mixing of the 
dough to the time it leaves our bakery. — 
Middleton's, Marion, Ind. 



BREAD AND CAKE 



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141 



We do all our baking in the morning. 
By 10 o'clock, when we place it on the 
front counter, it's steaming hot, fresh 
from the ovens. Shoppers will always 
find something delicious here to carry 
home for luncheon or dinner. — Thomas 
Martindale fy Co., Philadelphia, Pa. 

"Own Baking Peach Pie," the ideal 
peach pie. Made from carefully selected 
peaches; prepared in the most cleanly 
and careful manner. Acker's crisp, 
flaky pie crust. The combination — a 
most delicious pie. — Finley Acker $• Co., 
Philadelphia, Pa. 

Any kind of bread and any kind of 
cake, when it is the product of Jack- 
son's bakery, can be relied upon as being 
the best that can be made — "the best" 
covering nutritive, healthful and satisfy- 
ing qualities. We use only the finest 
flour, freshest eggs, purest sugar, spices, 
fruits and flavors that can be had, and the 
mixing, kneading and baking are all done 
by master hands under competent di- 
rection. — W. A. Jackson, Fergus, Ont. 

We have a very large assortment of 
fancy cakes that are appetizing and use- 
ful for tea, school, picnic and camp 
lunches, and don't forget to keep a few 
on hand for the " bite between meals," 
that children — and sometimes their elders 
— so much enjoy. — Oliver-Finney Co., 
Little Bock, Ark. 

A Difference of Opinion as to the 
merits or demerits of this, that or the 
other kind of pie, cake or bread would 
be settled speedily if all were pur- 
chased here — they are all good. One 
prefers this, the other likes that — yet 
all are happy if each one gets the best 
of the kind — sure to do so here. — Wick- 
izefs Home Bakery, Bloomington, III. 

We claim a good deal of merit for the 
products of our bakery and they are 
every bit as good as we claim. We use 
best materials, modern methods, skill- 
ful workmen and insist on absolute 
cleanliness. — Neicton, Bobertson $ Co., 
Hartford, Conn. 

You'll like our bread, for it's whole- 
some, nutritious and made from the 
purest of materials — scientifically put to- 
gether and baked " just to a turn." The 
same thing is also true of everything else 
that we bake. — Gray Bros., Youngstoivn. 

Your next picnic can be made doubly 
enjoyable by taking along some of our 
delicious cakes and pastry. It is very 
unpleasant to bake in this extremely 
warm weather, besides you are not al- 
ways sure of the best results. — Spencer, 
St. Thomas, Ont. 

Cake like home made. — A bowl of 

BREAD AN 



milk, a sweet baked apple and a piece 
of Loeser cake will make home the most 
alluring place in the world on a Sunday 
night. This cake is already famous — 
all kinds for all tastes at 17c. a lb.— 
and costs less than making it at home. — 
Loeser's, Brooklyn, N. Y. 

Fresh from the oven. — Our bread, rolls 
and buns are appetizing and toothsome. 
Made from a superior grade of flour, 
in absolute cleanliness. Nothing what- 
ever of a deleterious nature used in our 
products. We make cake that is de- 
licious and wholesome. Unexcelled in 
purity or quality. — Schneider's, Scranton. 

Don't do much cooking in hot weather. 
— What's the use when Jevne's Delicacy 
Department is within your reach. This 
department is just filled with good things 
all daintily and well cooked, and there's 
variety enough for a whole luncheon. 
If you want a picnic basket filled, 
if you want a luncheon in a hurry our 
delicacy department can supply you with 
everything necessary. — H. Jevne, Los 
Angeles, Col. 

Our bread is not found at any grocery 
store in Galesburg because we have done 
away with the wholesale business. Giv- 
ing 3 loaves of bread for 10 cents is 
retailing it at wholesale prices, so that 
the people of Galesburg can now get 
good bread cheaper than ever. — Woman's 
Exchange, Galesburg, III. 

Unusual activity in cakes. These de- 
partments are the handiest conveniences 
in the stores. They relieve you of the 
trouble of baking and that means much 
during the hot weather. Taking it from 
an economical standpoint they ought to 
appeal to you as well, because the price 
of our fancy, well baked cakes is much 
lower than the cost at home for your- 
self. — L. Lehman <§• Co., Trenton, N. J. 

Ma-Ma Bread is the kind you hear so 
many women talking about. They say 
it is the best bread baked. It is made 
from the best flour and baked just 
right. It is baked at night, too; there- 
fore it is fresh every morning. Women 
should not bake bread in hot weather, but 
should use Schust's Ma-Ma Bread. Bak- 
ing bread is hard work at any time, but 
in hot weather it is simply terrible, and 
women who do it cannot expect to look 
well. — Schust's Bakery, Saginaiv, Mich. 

The Best Part of the Wheat goes to 
waste in milling flour by the ordinary 
method. Prof. Hart's Brown Bread is 
made of flour ground by a special pro- 
cess, which retains the entire wheat ker- 
nel — hulls and all. The most nourishing 
bread made. — Kraft's Bakery, Wash- 
ington, B.C. 
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142 



ADVERTISERS CYCLOPEDIA 



You save all the trouble, all the an- 
noyance and avoid all chances of failure 
when you employ us to bake your pies, 
cakes, pastries, etc. Nothing could be 
more delicious than the Reeves Bakery 
Goods. They're the very highest grade 
bakery products to be had. Your own 
kitchen doesn't furnish finer ingredients. 
We use the best of flours — the finest 
creamery butter — the highest grade fla- 
vors. We use home-preserved fruits. 
And we have facilities that are not 
at the command of anyone else. Let us 
bake for you. — Reeves, Washington. 

The most delicious cake in Brooklyn. 
We are taking the word of dozens of 
Brooklyn women when we say so. This 
cake is baked here in the premises. The 
finest ingredients are used, and their 
manipulator is an expert of many years' 
experience. The cakes come hot to the 
basements counters and hardly wait long 
enough to be cooled. — Frederick Loeser 
§ Co., Brooklyn, N. Y. 

Everybody can be certain that Bride- 
ring is the richest, most delicious pound 
cake baked, and that at 20c. lb. you are 
buying it for less than half confec- 
tioners' prices. Ask your grocer to show 
you Bride-ring Cake, and see if you can 
resist its appetizing attractiveness. — /. 8. 
Ivins' Son, Philadelphia, Pa. 

Baking is an art that has many 
students and some masters. The bakers 
here are masters of the art of prepar- 
ing pies, cakes, pastries, etc. They have 
facilities that are the best money can 
command. Their successes have built up 
the Reeves reputation for producing the 
finest bakery products obtainable. Call 
their services into play on your account. 
Place a trial order for your favorite cake 
or pie. See how much better they suc- 
ceed in making it than any one else has. 
We believe you'll not bother with bak- 
ing afterwards. — Beeves, Washington. 

We told you about our new cook. She's 
a success from the start. Her cakes 
are in great demand, so you'd better 
order early Saturday — Layer, drop, bar, 
loaf, cookies, fried cakes. — S. F. Arnold 
$ Co., Binghamton, N. Y. 

Our Butternut Bread is extra fine. It 
is baked on the home made plan. Will 
keep longer and is more moist than 
any other bread. Butternut is the 
bread you should eat. When you eat 
Butter-nut you not only eat the most 
palatable bread but the most whole- 
some. — Geo. S. Connelly fy Co., Spring- 
field, III. 

We use the finest materials such as 
the freshest eggs, Creamery butter, Leaf 
lard, milk, cream, etc., so freely that we 

BREAD A 



are called extravagant — but we find it 
pays. Our bakery sales are ever on the 
increase. We're making more cakes, more 
loaves of bread, more rolls and crullers 
every week. If you wish to see our bak- 
ery spread at its best then come in about 
noon. After that it thins out rapidly. — - 
W. N. Walker Co., Hartford, Conn. 

Most bakers turn out a loaf of bread 
in the quickest, easiest way possible. 
Bond's bread is given extra kneading, ex- 
tra mixing, and all the time necessary 
to make bread good. Our aim is to 
make good bread and to sell good bread. 
The bread with the name on the bottom — 
" Bond " — proves our success. — Bond's, 
Los Angeles, Cat. 

A great many people think they can't 
get Good Bread at the bakery. This 
is a mistake. Have you tried the Bread 
that we are turning out at our New 
Steam Bakery? It is better than the 
home-made kind. Ask for Hartman's 
Bread and be convinced. — Hartman Bros., 
Springfield, III. 

My little Mary comes to me — 

So softly climbs on mother's knee — 

I'll know her wish full soon; 
So with a low and dismal sigh 
She asks when will supper be nigh — 

This long, long afternoon. 

I don't keep her waiting. Out of the 
cupboard comes butter, sugar and Puri- 
tan Bread. Then that little girl has a 
luncheon, and the long, long afternoon 
is not only shortened but sweetened. 
Ask your grocer for Taggert's Puritan 
Bread. — Taggert's, Indianapolis, Ind. 

Cleanliness is the first law of health 
and the first rule in the making of 
Tekla Bread. After that come quality 
of materials and skill in baking, and 
the result is a loaf unequaled for satis- 
faction and nutrition — and always uni- 
form. — National Biscuit Co. 

One of our home-made pies will be 
suitable dessert, they are made from 
fresh fruits and by our own cook; try 
them and you will always buy them.— 
Spokane Cash Market, Spokane, Wash. 

Here's a new one. Sandwich bread — 
always up to the times, you know; but 
this is a bread with a thin crust — just 
the thing for picnics or receptions — no 
waste and lots of satisfaction. — Sunrise 
Bakery, Williams port, Pa. 

Good bread for breakfast is the best 
possible preparation for day's labor. No 
article of food supplies so many ele- 
ments of nutrition. The staff of life 
reaches perfection in our loaves, which 
from day to day run as even in their 
quality as the earth in its orbit. — Sullivan 
Bros. Bakery, York, Pa. 
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Better bread you can't buy in Los 
Angeles — better bread you never ate any- 
where — it is wholesome, clean, pure, and 
contains no ingredients but what will 
benefit your health, and unlike the ma- 
jority of scientifically prepared bread- 
stuffs, Sunshine bread tastes good and 
does good. — Pacific Pure Food Co., Los 
Angeles, Cat. 

Bread. We are proud to be baker to 
Pittsburg, great Pittsburg ! Greater Pitts- 
burg. We bake mother's bread and 
moneyback it. You know it must be 
good bread when we moneyback it. — 
Ward Mackey Co., Pittsburg, Pa. 

Pure ingredients secure palatable pies. 
" Zinsmaster's " pies are better than the 
ordinary bakery pie — they're richer, 
purer and more palatable — the ideal pie 
for the noontime lunch. — Des Moines 
Bakery Co., Des Moines, Iowa. 

A bang-up bakery. The Mohican Bak- 
ery is a bakery for people. It's a money- 
saving bakery. It is the best addition 
to Grocerydom that the good old city 
of Worcester has ever placed here. You 
received it with open arms and your 
enthusiasm has never nagged since the 
first hour the store was opened. — The 
Mohican Co., Worcester, Mass. 

The crisp-crusted loaf Ma-Ma bread 
is the best white loaf you can buy. It 
is always well baked. Every loaf is 
crisp and light. The Ma-Ma label is 
never on a loaf that is sour, heavy or 
soggy. — Schust's Ma-Ma Bread Bakery, 
Saginaw, Mich. 

Your bread supply, be it large or 
small, will be always of the best quality 
if obtained of us. Our product is at 
once pure, wholesome and toothsome. 
Can't be beat. Made from superior 
grade of flour and purest ingredients. 
Our bread, rolls, buns, etc., are baked 
in absolute cleanliness and are delicious. 
— Earnest Renning, Wellsville, N. Y. 

Which do you buy, baker's bread or 
Jevne's home-made bread? If you've 
ever eaten any of Jevne's home-made 
bread it will put a stop to your buying 
baker's. Such beautiful, palatable, nou- 
rishing loaves it is impossible to buy any 
place but Jevne's. It's home-made bread, 
and if you haven't forgotten how good 
home-made bread is you'll know just 
how fine this bread is. Every loaf well 
browned, full of nourishment, full of 
goodness. — H. Jevne, Los Angeles, Cal. 

" Own Baking " Sunshine Cake. De- 
licate, dainty and delicious. Similar to 
angel cake in lightness and texture, and 
of a beautiful golden color. — Finley 
Acker <$• Co., Philadelphia, Pa. 



Our Baked Goods are as good as the 
best of good things can make them. 
They lack the flat taste of the profes- 
sional bakery product because we use 
home methods in their preparation. 

Best materials insure purity, of 
course. But there are other things that 
count in their making. Care, for in- 
stance, and cleanliness. That means a 
good deal when you are buying pastry. — 
Schoch Q Schafer Co., Philadelphia, Pa. 

Model Bread from a Model Bakery. 
For thirteen years people have been eat- 
ing Noll's bread, and are still eating. 
It's the "Staff of Life" that you can 
rely on. — Noll's Bakery and Confection- 
ery Co., Alton, III. 

It is pleasant to listen to the many 
encomiums on our bread and pastry of 
so many delectable sorts coming from 
our ovens. If you haven't heard them, 
just ask any of our regular customers 
and you'll soon settle on this as your bak- 
ery. Cleanliness, purity, well applied skill, 
courtesy and prompt delivery mark our 
methods. — The O. K. Baking Co., Inc., 
Hartford, Conn. 

Freshly baked tea biscuits make a 
very pleasant addition to the evening 
meal. But how few folks know how, or 
will take the trouble to bake them? We 
have the know-how and save you the 
trouble too by turning out just the 
most tasty, delicious tea biscuits in town, 
fresh every afternoon. — B. Wild, Park- 
erburg, W. Va. 

Smith's excellent bread is always desir- 
able — always healthful — always in order. 
It's the same delicious, well kneaded, 
rightly baked, wholesome staff of life 
that has won the commendation of almost 
every housekeeper in Mobile, and is asked 
for and bought on the lines of all the 
railroads entering Mobile in every ham- 
let, way station and town. There's some- 
thing winning about its goodness that is 
irresistible. Every day something sea- 
sonable, special and different in cakes, 
pies, rolls, etc. — Dauphin $ Hallett, Mo- 
bile, Ala. 

Ever notice the cheeriness, the fresh- 
ness, the cleanliness, the up-to-date look 
of the bakery corner Dauphin and Hal- 
let streets? Well, that shop is an inci- 
dent which illustrates the principle of the 
Smith Bakery business. No mystery 
about the Smith methods. Ovens chosen 
to do their work thoroughly, mixers, 
kneaders, conveyors, all of the latest pat- 
tern; every process as modern as science 
can make it, clean and spotless. The 
white uniformed bakers are at home all 
the time, and pleased to see you. No 
wonder that Smith's bread has won its 
place by its goodness and cleanliness. — 
Hallet (£• Dauphin, Mobile, Ala. 



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ADVERTISERS CYCLOPEDIA 



Bread winners who eat that made 
by Frost, the Baker, are sure of a just 
and fair return for their labor. It is a 
great muscle builder, is wholesome and 
nutritious, and as the main article of food 
it insures perfect digestion. — Frost's, 
Poughkeepsie, N. Y. 

Some people say they do not like bak- 
ers' bread. That's because they are fa- 
miliar with the ordinary bakers' bread, 
and not with ours. Our buns and rolls 
are simply delicious. — Hall $ Co., Bing- 
hamton, N. Y. 

Made fresh every day — and there's art 
in the baking — which produces a light, 
flaky crust that melts deliciously in the 
mouth — then there is no soaking in of 
the filling — no sogginess, no indigestion — 
and the fruits used are fresh and luscious 
— peeled peaches, fresh cranberries, the 
best apples, and our own prepared mince 
meat. Every day Smith's bakery has a 
few special delicacies for the dessert ta- 
ble — fresh and appetizing — chocolate 
layer, jelly roll, supper rolls, Spanish 
buns, cocoanut gems, almond cake, lady 
fingers. Our varieties are all as care- 
fully made as is Smith's bread. For 
goodness' sake try them. — Smith's Bak- 
ery, Mobile, Alabama. 

Nice, fresh cakes made of the best 
materials. If you have not tried one of 
ours, you have missed a very toothsome 
article. — The Hodge Bakery, Bingham- 
ton, N. Y. 

To-day we will sell five hundred of the 
best pies you ever ate, made in our own 
bakery out of the best material obtain- 
able, largest size, well filled, crisp and 
tender; better than home-made. These 
are the 20c. kind, and will be sold to-day 
at 7 cents each. We shall have apple, 
mince and pumpkin. If you have never 
tried our pies, do so to-day. We have 
not as yet been able to make enough in 
one day to supply the demand. — R. H. 
Williams Grocery Co., Kansas City, Mo. 

Will have only good tales to tell of 
what you put into it if its contents are 
bread, cakes and pies from the O. K. 
Bakery. The flour and other materials 
we use, the way we mix them and bake, 
all insure a high-class product. If you're 
not familiar with it, a small sample order 
will make you acquainted. — The O. K. 
Baking Co., Inc., Hartford, Conn. 

Dark complected bread is much more 
nourishing than the whiter kind. Its 
unattractive appearance has kept it from 
free admittance to good society. But, 
once used, it is highly appreciated. We 
make a very handsome looking loaf of 
rye bread, and its rapid jump into pop- 
ular favor is due to its excellent quality. 



Use and note your muscular develop- 
ment. — Mrs. Dubois Freer, Highland. 

We have no new and large bake ovens; 
We make no pretensions of turning out 
immense quantities of pastry at low 
prices. What we do profess is to make 
our food clean, wholesome and home-like 
in the " good old fashioned way." — A t- 
water Dining Rooms, West-field, Mass. 

Is without question the best flavored 
bread on the market. It has that good- 
ness about it which is characteristic with 
bread made by our mother. It's as 
sweet as a nut and as pure as spring 
water. We know you will stop baking 
after trying a loaf. — Hill's, Trenton. 

Ladies and Gentlemen: — There's no 
use to argue the matter, Hershey Broth- 
ers are the most practical bakers in our 
town. For fine flavored bread, cakes, 
pies, rolls, etc., try Hershey Brothers, 
York, Pa. 

At all times we are prepared to sup- 
ply the growing demand for our well 
liked rolls, bread buns, cakes and pas- 
tries of more kinds than one. Middle- 
ton's bread is a household word in Mar- 
ion, and our general line of good things 
to eat which are baked holds high rank. — 
Middleton's, Marion, Ind. 

Every day bargains at our bake coun- 
ter. Only the best flour, only the best 
butter, only the best eggs, only pure Jer- 
sey milk. In fact, everything that en- 
ters into the make-up of our bake stuff 
is the best of its kind. Our every day 
prices might be called bargain prices 
at Hall $ Co.'s Home Bakery, Bingham- 
ton, N. Y. 

Delicious cakes are produced here. Our 
bakers have an expert knowledge and 
achieve results which the most success- 
ful cook would fall far short of. Don't 
try to get up something nice for com- 
pany. Send an order to the Borden 
Bakery and you will save yourself and 
please your guests. Our pound cake and 
angel's cake are especially good. — Bor- 
den's Bakery, Fall River, Mass. 

Eat brain bread. — It is superior in 
quality and taste to any other and con- 
tains all the elements of Gluterean 
Wheat, which insures proper nourish- 
ment for every part of your body. Try 
it. My home baked goods are unex- 
celled by any baker in the county. — John 
A. Nimpfer, Grafton, Pa. 

The best food for this hot, broiling 
weather is good, wholesome bread. Sun- 
rise Bread stands above all others — none 
excepted — in regard to purity and whole- 
someness. Made by Sunrise Bakery, Ta- 
coma, Wash. 



BREAD AND CAKE 



OF SELLING PHRASES 



145 



Ma-Ma bread doesn't make the purse 
suffer. It is only 5c a loaf and every 
loaf is so good that you would pay more 
if you had to do so in order to get 
it. Ma-Ma bread is just like ma-ma 
makes.— Schust's Ma-Ma Bakery, Sagi- 
naw, Mich. 

The bread eaten is worth more to the 
growing child than the meat — if it is 
good bread. And our Milk Bread is good 
bread. It supplies all the elements 
necessary to sustain life. Were it not 
that a change is desirable all other food 
might be dispensed with. Made from 
extra quality flour in modern ovens. 
Wholesome, palatable and nourishing. — 
Snow's Bakery, Fall River, Mass. 

Bakestuffs— So Good.— Our bakery de- 
partment is for the help of housekeepers 
— and it's a mighty big help. Think what 
a relief not to have to bake a single 
thing at home, and to know where you 
can get exactly what you want when- 
ever you want it. You couldn't have 
fresher cakes or pies or cookies if you 
baked them in your own home. They 
couldn't be purer, because we use the 
purest and freshest of everything. Let 
us help you with your baking. — H. Jevne, 
Los Angeles, Cal. 

Such tempting pastry comes from our 
bakery. One of the things we pride our- 
selves on is the way our bread and pas- 
try looks. It isn't enough for us that 
our products taste good; they must look 
so dainty that they will tempt the most 
languid appetite. — Geo. E. Hall <$; Co., 
Binghamton, N. Y. 

No reason why you should stand over 
a hot stove every day if you do not en- 
joy it. We have meats all roasted or 
boiled, salads all prepared; everything 
in cakes, pies and bread — so what's the 
use making yourself miserable in a hot 
kitchen when you might be out on the 
veranda enjoying the breeze? — Burns' 
Hill Market, Hartford, Conn. 

We shoulder the responsibility of what 
we say. When we serve you with bread, 
rolls, cake, pies, etc., you're assured of 
getting the best bakery products ob- 
tainable. Our goods are made in the 
most cleanly surroundings and strictly 
pure. Fresh daily, and always tooth- 
some and wholesome. — Schneider's, Ken- 
ton, Ohio. 

For luncheon. — Sandwiches made with 
the German Bakery's bread are remark- 
ably delicious. In fact, in every case 
where bread is a component it adds a 
delightful relish. This is because we 
started to make bread as good as it 
can be made. We set the highest stan- 
dard of excellence, and we maintain it 



right along. — The German Bakery, Ta- 
coma, Wash. 

Jevne's home-made bread. — Good, nour- 
ishing, palatable bread — the kind you 
want to eat — the kind you ought to eat. 
Do you know what good, genuine home- 
made bread is? Then you know how 
good Jevne's home-made bread is. Our 
baker knows how to make bread — that's 
evident from every loaf he turns out. 
Big, flaky, well-browned loaves. Just 
to look at them makes you want a slice. — 
H. Jevne, Los Angeles, Cal. 

Are you exclusive? Fruit graham is 
something no one else makes. It's 
wonderful how anxious people are to 
have something different. That is why 
everything we bake goes so fast. That is 
why everything we sell is strictly fresh. — 
Russell-Spaulding Co., Binghamton. 

The vexed housewife's problem in 
warm weather easily solved at our stores 
any day, and more so late Wednesday 
and Saturday afternoons and evenings. 
Our counters are attractive hints of 
good things to eat. Try a dozen of 
fancy macaroons Wednesday. They are 
very nice for tea. — Trott Baking Co., 
Waterbury, Conn. 

In it? Well, I guess! When it comes 
to baking good, wholesome bread we are 
in it every time. If you doubt this state- 
ment, try a loaf of mother's bread. It's 
the only proof you will need. — Schaefer's 
Steam Bakery, Denison, Tex. 

You'll like the way you can get our 
toothsome and wholesome bread, cakes, 
pies and pastry of all kinds fresh from 
the oven daily. We're more than partic- 
ular as to the purity and quality of all 
ingredients entering into our products. 
Likewise scrupulous as to cleanliness of 
pans and appliances. Special cakes 
baked to order. Prompt service. — Home 
Steam Bakery, Denison, Texas. 

We are baking for many; we'll bake 
for you. Doesn't it make you almost 
wilt to think of going into a hot kitchen? 
Don't do it! We'll provide your bread, 
rolls, cakes and pies — and they'll have 
all the " home-made " qualities. We use 
the materials that insure the best results ; 
we use them unsparingly. — Elm City 
Bakery, New Haven, Conn. 

Mother's Bread Appeals to the bread 
baker at home. They, of all others, 
know a good Bread when they see it. 
There isn't much home made since our 
Bread came to town. Our Bread has 
all the good points of home made, with 
a few which are distinctly its own. It's 
so much easier to say KOLB to the gro- 
cer than it is to stand over a hot stove. 
—Kolb's, Trenton, N. J. 



BREAD AND CAKE 



146 



ADVERTISERS CYCLOPEDIA 



Bread is the staff of life, therefore it 
is important that it should be pure 
bread, well made, properly baked. The 
bread that is made by this bakery is 
perfect bread, made of the best flour, 
seasoned just right, thoroughly kneaded 
and baked to perfection. Try it. — Home 
Steam Bakery, Denison, Texas. 

Loeser cake. Special bakings here in 
warm weather time to supply the house- 
keepers who have given up winter coal 
ranges for summer gas stoves. No cake, 
housekeepers say, that takes the place 
of the home-baked sort like Loeser cake 
— made of best materials and mixed and 
baked in the genuine " home-made " way. 
It is better now, too, than it has ever 
been. Layer cakes, five flavors. — F. Loe- 
ser $ Co., Brooklyn, N. Y. 

Ice cream and cake. Strawberries and 
cake. Lemonade and cake. So much 
more enjoyable in warm weather than 
heavier refreshments, and fresh, tender, 
home-made will make the little bite seem 
a special treat. Loeser cake is the real 
" home-made " sort — mixed with best ma- 
terials in generous proportion, accord- 
ing to old fashioned home recipes and 
baked in our Fourth Floor kitchen, where 
nothing is made but cake. — F. Loeser 
§ Co., Brooklyn, N. Y. 

June brides ! Don't forget the caterer 
when planning for your wedding. All 
kinds of fruit and pound cakes made, 
baked and prepared, any style you wish. 
Also the wedding cake, decorated by an 
expert, for a reasonable price, made of 
the best materials, and we have the best 
line of ornaments in this city to select 
from, no one excepted. Remember we 
serve nothing but the best at reasonable 
prices at French's Bakery, Waterbury. 

Old-fashioned molasses cake. Real old 
New England " gingerbread " — rich with 
butter, dark with spice, moist and sweet 
with molasses, and crisp and crusty at 
the edges. Most of us remember the 
occasions when we happened in at the 
kitchen door " molasses cake afternoon " 
and tried to coax from the cook a big 
slice while hot from the oven. The 
recipe came from an old-fashioned house- 
wife. The mixing and baking are done 
in the Loeser kitchen by the home meth- 
ods that have made Loeser cakes the de- 
pendence of housekeepers in Brooklyn. 
Try a Loeser molasses cake for luncheon 
to-morrow. — F. Loeser $ Co., Brooklyn. 

Beachnut bread. It's the snowiest, best 
baked and best tasting bread made in 
Fresno. It's made of the very best of 
materials, accurately measured by ma- 
chinery, mixed and beaten by machinery, 
made in the cleanest and most sanitary 

BREAD AN 



shop in the State. It sells at 5c a loaf. 
Its quality is twice as fine as any other 
bread sold in Fresno, and every loaf is 
full weight. Telephone us, our wagons 
will call every day. — Redlick's, Fresno. 

There is one thing we're here for. To 
make the kind of bread, rolls, pies, 
cakes, doughnuts and crullers that peo- 
ple want. We don't make them to keep 
or to look at; we make them to attract 
people who have nice taste. And the 
quality that we have ever maintained in 
our bakery goods has attracted them, 
and is attracting them in greater num- 
bers than ever before. We haven't lost 
any customers. They stick to the store 
that gives them the quality. We raised 
the standard of quality when we began. 
We hold it high all the time. We are 
the standard bearers, and " Quality " is 
the word that is inscribed on our business 
banner. We lead because our goods are 
the best — and they always will be. We 
put the best materials and the skill into 
their production. — Elm City Bakery, 
New Haven, Conn. 

Watson's Genoa Cake, mixed and baked 
in the most up-to-date progressive bak- 
ery in the West. The finest ingredients 
are used in its manufacture — new seeded 
sultana raisins, fresh currants, the best 
quality of pastry flour, strictly fresh 
eggs and fine cake spices. Decorated 
with Jordan almonds. — Watson's, Winni- 
peg, Can. 

Royal bread. High quality. The best 
— not the lowest priced — bread is the 
cheapest. We could make our bread to 
sell a little cheaper at wholesale, but 
the customer would suffer and it's him 
we're after. Royal bread is made from 
the choicest Kansas flour, weighs a net 
pound; mixed by expert bakers, and 
baked by dry hickory fire, in a bread 
shop where cleanliness is supreme. We 
solicit mail business. — The Royal Bak- 
ery, Topeka, Kan. 

Bakery department. Let it work for 
you. Our bakery department offers you 
the best of bread, cake and pastry. You 
cannot find such delightful quality in 
the city. It is a great specialty with 
our store. You need not heat up your 
home, unless you want to. It isn't neces- 
sary. You can buy a loaf of our bread 
— the best it is possible to make — for 8 
cents. You can buy our celebrated crul- 
lers — fried in pure Leaf Lard — for 10 
cents a dozen. There's everything you 
want, and it is cooked to perfection. 
We're co-operating with the housekeep- 
ers and the lighthousekeepers as we 
never have before in these matters. — W. 
W. Walker Co., Hartford, Conn. 
D CAKE 



OF SELLING PHRASES 



147 



Smith's Butternut bread is held up by 
its high quality, purity, wholesomeness, 
crispness and nourishing properties. 
Hard winter wheat flour, the best Bo- 
hemian hops yeast, the minimum hand- 
ling, and absolute cleanliness everywhere. 
The great problem with Smith is supply- 
ing the increasing demand. Ever see a 
bakery absolutely free from flies and 
insects? Take a look through Smith's 
Bakery, Mobile, Ala. 

Bread. We take no chances with our 
bread. Each day's flour is carefully in- 
spected; the ovens, mixing machinery, 
rooms, etc., have to undergo a thorough 
examination. The results achieved clearly 
demonstrate these precautions— .Boyd's 
Winnipeg, Can. 

Royal bread. See that the label is on 
every loaf. It's as sweet as a nut and 
as pure as spring water. It gives the 
very impression of being kneaded and 
baked under the most careful conditions, 
and that its bakers are masters at their 
art. It's worth more than any other 
bread, yet the price is no higher. All 
good grocers sell it. — Royal Bakery, To- 
peka, Kan. 

Running the gauntlet. The woman 
who makes her own bread must run the 
gauntlet of a hot oven and a weary bak- 
ing board before she obtains it. How 
much easier to put down five cents and 
say, Butternut bread, please, and go 
home with the daintiest, most delicious 
loaf ever made in Springfield.— Spring- 
field Baking Co., Springfield, Ohio. 

Like mother used to make. Light 
bread and rolls, light cake and pastry. 
Care in the selection of materials, skill 
in the mixing and kneading, art in 
the baking — cleanliness, healthfulness, 
purity the first requisite in every detail. 
These are the reasons for the popular 
regard for Smith's Bakery, Mobile, Ala. 

Watson's pastry. Let us bake your 
cakes and pies during the warm weather. 
We can supply you with any kind of 
pastry you desire, and on the shortest 
notice. We use the purest materials 
and employ the most skilled experts. A 
lunch at one of our restaurants will as- 
sure you that our pastry is excellent. — 
Watson's, Winnipeg, Can. 

Wholesome bread can be made only in 
a clean, sanitary shop. Ever stop and 
think of the danger in eating bread 
made under unsanitary conditions in a 
shop where cleanliness is a stranger? 
Safest plan is to buy only bread that 
you know to be made in a clean, sani- 
tary bakery, under conditions that insure 
highest quality and perfect wholesome- 
ness. Such is Uncle Sam bread — made in 



the cleanest, lightest, brightest, best- 
equipped bakery in the country — a bak- 
ery that is always open for your inspec- 
tion. Ask your grocer for Uncle Sam 
bread and don't accept the questionable 
kind. You'll know the genuine by this 
label which is on every loaf. — Schlesinger- 
Meyer Baking Co., Atlanta, Ga. 

Jevne's home-made bread. We say 
home-made because it is just like the 
good bread you would make in your 
own home. The same care you would 
use, we employ. Our shops are models 
of cleanliness and neatness, open for 
your inspection at any time. Using as 
we do only the best ingredients, made up 
by expert workmen and baked in per- 
fect ovens, why should we not turn out 
an absolutely splendid loaf? — /. W. Rob- 
inson Co., Los Angeles, Cal. 

Fit for a king. Lawrence makes 
good bread. Are you using Lawrence's 
bread? If not, why don't you? It costs 
you no more than any other. When 
ordering, ask your grocer for Lawrence's 
bread and you are sure of getting a per- 
fectly sanitary made loaf of bread. Law- 
rence goods for sale by all grocers. — 
Lawrence <% Son, Lansing, Mich. 

Wedding cakes, New Year cakes, birth- 
day cakes and plum puddings. All our 
own make, and intended for people who 
must have the best. We spare nothing 
to attain perfection. Our chocolates and 
cream bon bons combine the greatest 
of purity and freshness, rarely equaled 
and never excelled. Handsome boxes 
and baskets filled with the daintiest and 
richest of confections. — James Crawford, 
Confectioner, Hamilton, Can. 

Our Bread is made with the very best 
Flour, pure Lard and plenty of good 
Milk. The bakers are experts in their 
line and the bakery is light, well venti- 
lated and scrupulously clean. Our But- 
ter Rolls are the daintiest and nicest 
production in the bakery line. Fresh 
every afternoon at 3. — Newton, Robert- 
son fy Co., Hartford, Conn. 

Our wedding cakes are delightfully 
good because we use the best obtainable 
ingredients. No lard or baking powder 
find their way into them; only the rich- 
est creamery butter and fresh eggs. — ■ 
Thos. Martindale $ Co., Philadelphia, Pa. 

Dainty, feather-weight egg biscuit, in 
a new shape — oblong pieces, about an 
inch long. Their exquisite flavor, appe- 
tizing appearance and supreme dainti- 
ness have already made them "blue-rib- 
bon" favorites. As a delicious, whole- 
some and nutritious food for the boss of 
the house— the baby— they are A No. 1. 
— McCaffrey's, Philadelphia, Pa. 



BREAD AND CAKE 



148 



ADVERTISERS CYCLOPEDIA 



One of the things we pride ourselves 
on is the way our BREAD and PAS- 
TRY looks. It isn't enough for us that 
our products taste good, they must look 
so dainty that they will tempt the most 
languid appetite. — Geo. E. Hall $ Co., 
Binghamton, N. Y. 

Wolfarth's home-made bread. — Made 
alike, always good — just like mother 
used to make. Don't be guilty of the 
folly of baking bread in summer. You 
can buy easier than you can bake. Get 
Wolfarth's Home-Made and save time 
and temper. — Wolfarth's, Saginaw, Mich. 

The best bread is Jevne's. That's be- 
cause Jevne's bread is home-made. No- 
body else bakes such good bread. Great, 
big, tempting loaves, well browned, light, 
palatable. If you know what the very 
best home-made bread is, then you know 
how good Jevne's bread is. Housekeep- 
ers don't want to put up with baker's 
bread a minute longer than they have to. 
No necessity for it now. You can buy 
all the home-made bread you want at 
Jevne's. — H. Jevne, Los Angeles, Cal. 

As a rule you can rely on children's 
taste in bread — the form of food with 
which they are most familiar. Their 
judgment is intuitive — a question of 
taste altogether — not warped with theo- 
ries, not influenced by advertising, not 
hampered by reasons. They like it. Or 
they don't like it. That settles it. And, 
if they like it, depend on it that that 
bread is good bread. Kolb's family 
bread is liked better by children — is eaten 
every day by more children — than any 
other bread ever baked. The loaf is 
unusually attractive to the eye. Hearth- 
baked, it has a delightful crust, the rich- 
ness of which is enhanced by a sprinkle 
of corn flour. But it is the taste-quality 
that attracts children — the superior 
sweetness that is peculiar to our bread. 
— Kolb's, Philadelphia, Pa. 

What is pulled bread? Here's the 
story of its making: A delicious cream 
loaf is baked, then the crust is cut away. 
The spongy interior is drawn into strips 
and pulled, then toasted to a most ap- 
petizing crispness. It is toasted to a 
thoroughness that makes it acceptable to 
the weakest stomach. Since doctors now 
generally agree that machine-made crack- 



ers are too starchy, and constipating, 
pulled bread meets with their approval 
on account of its digestibility. It is of 
feathery lightness and has no soggy in- 
terior like toast. It is not essentially a 
bread for the sick room, though there's 
no more nourishing combination than 
pulled bread and royal claret. It is not 
a fad, but a sensible nutrient to accom- 
pany cool or hot beverages this time of 
year when overmuch ordinary bread is 
too heating. Since it weighs so light 
there's quite a lot to a pound. — Thos. 
Martindale <§• Co., Philadelphia, Pa. 

Some people lose their money by not 
investing it judiciously. Others by 
carelessness — but those who buy Mikado 
Bread never lose and always get value 
received — that's the reason they are so 
happy and contented. — Joseph Saiter §; 
Co., Columbus, Ohio. 

Good bread for breakfast is the best 
possible preparation for the day's labors. 
No article of food supplies so many ele- 
ments of nutrition. The staff of life 
reaches perfection in our loaves, which, 
from day to day, run as even in their 
quality as the earth in its orbit. — Sullivan 
Bros., York, Pa. 

Our Fancy Crackers are never here 
long enough to grow stale. And there 
are always many nice things in our dis- 
play. You know we have them fresh 
every week. Everything a week old 
goes back. This fact should be remem- 
bered, for we don't know of a concern 
that has this invariable rule. When 
you want something dainty for Tea, 
Whist or Luncheon, and do not wish to 
run the risk of buying something stale, 
come to us for Fancy Crackers. We 
always have the largest variety in Hart- 
ford.— The W. W. Walker Co., Hart- 
ford, Conn. 

Now that you are coming back from 
seashore and mountains to your city 
homes — and comfort — we want to feed 
you, we want to furnish you Bakery 
goods direct from our ovens to you. No 
middlemen's profits, no carting round 
the city from store to store, no stale 
goods. Our bakers use the very best 
material and make the goods right here 
in the building. — S. S. Adams, New 
Haven, Conn. 



BREAD AND CAKE 



OF SELLING PHRASES 



149 



BRIC-A-BRAC 



Hop, skip, jump! It is only a few 
days since a quantity of decorative pot- 
tery from Belgium marched into our 
art room. One-half the collection has 
been sold already. The quick movement 
is due to the fitness of the goods for 
country home decoration. The material 
is common clay, the designs are formed 
by hand, and the strong colors are 
created by the flowing glaze. Rugged in 
effect, graceful in form, effective in 
color — each piece is unique. — Wanamak- 
er's, New York. 

Bric-a-brac and tablewares at prices 
as low as the wares are pretty. — If such 
offerings as these were made in April 
or October the counters would be 
stripped as fast as the wares were shown. 
It is only because so many thousands 
of the housekeepers who love these 
beauty things are away from the city. 
— Wanamaker's, New York. 

Refined, cultivated feminine taste re- 
quires dainty bric-a-brac and tableware 
to give an air of elegance to home fur- 
nishings — and but few wares are so gen- 
erally admired as Wedgwood. One-third 
to one-half off regular prices means quite 
a saving on such artistic ware and this 
sale affords a matchless opportunity for 
you to gratify your tastes at prices 
usually paid for inferior wares both in 
quality and artistic effect. — Hambur- 
ger's, Los Angeles, Cal. 

The scope and usefulness of our china, 
glassware and bric-a-brac store could at 
no time be better demonstrated than 
now. A thousand and one suggestions 
greet you here at every turn. So if you 
are in a quandary as to what to give, a 
definite conclusion can be reached in 
short order. Ours is a stock that the 
tasteful housekeeper and the art connois- 
seur loves to roam through and the eco- 
nomical minded, too, will find it a source 
of pleasure to come here, as pricings 
are on a most conservative basis; in fact, 
they are not to be matched. — Kaufmann's, 
Pittsburg, Pa. 

From our notable collection, including 
many of the master productions of the 
modern school of art, we have selected 
a superb array for this unusual value- 
giving event. The wide variety of sub- 
jects of artistic merit should attract 
every lover of the beautiful, while the 
extraordinary low price range makes pos- 
sible an elegant and most acceptable wed- 

BRIC-A 



ding gift at a great saving to the pur- 
chaser. — Jordan-Marsh Co., Boston. 

Fine china, cut glass and bric-a-brac. 
No fall sale was ever so important. 
Never before has such an extensive dis- 
play of superior quality wares been as- 
sembled under one roof. — Siegel-Cooper 
Co., New York. 

Here are pedestals, French and Vien- 
nese bronzes, superb wares from Vienna, 
Sevres and Dresden; quaintly artistic 
specimens of Louwelsa and Patina ware, 
and so on — a gathering that is artis- 
tic and out of the ordinary. And not 
the least important consideration is, that 
in most cases these art wares come to 
us direct from the makers, thereby sav- 
ing intermediate profits and largely re- 
ducing the final price. — Schipper $; 
Block, Peoria, III. 

$75,000 vase covered with rare old 
coins; fresh from the World's Fair at 
St. Louis; a huge copper vase, or urn, 
nearly four feet high. Paved with over 
4,000 old and rare coins, some of which 
date back as far as 3000 B. C. The 
work is that of Mr. Edward Rausch, the 
noted coin collector of Philadelphia, who 
has spent the better part of a lifetime 
in gathering the collection. This vase 
is really one of the modern wonders of 
the world. — Ehrich Bros, New York. 

In the Japanese Room there are many 
pretty and odd little things waiting for 
you to see them these days — hanging 
baskets of quaint design, bold warriors' 
swords, grotesque men and monkeys that 
hang from handsome lamps, fierce masks 
that seem to frown at the light and airy 
prettiness of all about them — chinaware 
as fragile as a soap bubble apparently, 
and just as full of color — jars, bowls, 
wicker covered ware — parasols, tables 
chairs, etc., etc. — Abraham <$• Straus, 
Brooklyn, N. Y. 

Where's the woman that isn't inter- 
ested in dainty bric-a-brac, vases, orna- 
ments, etc.? The leading European art 
centers have contributed many of their 
choicest products to our stock. Here 
you'll find marble statuary from Flor- 
ence and Milan; bronzes from Paris and 
rare ornamental pottery, bric-a-brac, etc., 
from Vienna, as well as no end of deco- 
rated china and other wares for beauti- 
fying the home or adding to the collec- 
tion for curio cabinet or china closet. — 
Kaufmann's, Pittsburg, Pa. 
BRAC 



150 



ADVERTISERS CYCLOPEDIA 



Glass, bric-a-brac, china. — All these 
things that you'll find displayed have a 
distinct bearing on making the country 
house pleasant and comfortable for sum- 
mer occupancy, at small expense. There 
are fine groups of domestic glassware, 
pretty pieces of bric-a-brac, steins, 
mugs, fancy china plates and other dishes 
of decorative, as well as useful virtu, 
an array of cut glass, and so on. Each 
of the offerings is peculiarly important, 
by virtue of the utility, prettiness and 
extreme low-pricedness of the articles 
involved. — Wanamaker's, New York. 

This invitation to inspect our enlarged 
china and bric-a-brac department is ex- 
tended to all. The collection is worth a 
visit — the many rare and beautiful pieces 
— all imported direct by us — will appeal 
to your taste. For weddings, prizes, or 
any occasion where the expression of 
your kind feelings is to be manifested — 
you will find this exhibition particularly 
helpful — especially when you learn that 
the prices are very often less than your 
expected expenditure. If goods are not 
wanted for immediate use, we will cheer- 
fully lay them aside on part payment 
of the price. Our china store is conveni- 
ently located in our light and airy base- 
ment. — Rosenbaum Company, Pittsburg. 

It makes no difference whether you are 
decorating your own dining-table, side- 
board or mantel-piece or somebody else's 
— the sharp economies noted here remain 
the same. They embrace the most artis- 
tic pieces of bric-a-brac and marble 
busts, sparkling cut glass, and handsome 
dinner sets and chamber toilet sets and 
fancy china of desirable sorts. — Wana- 
maker, New York. 

Bric-a-brac. Superb show, many bar- 
gains. Vases of pottery, bronzes, mar- 
ble, art wares of various kinds — the 
basement showing is so broad and so fine 
that it is as well worth a visit as would 
be a museum collection. Choosing a wed- 
ding gift is a simple matter from this 
stock — and one may be as economical or 
extravagant as one chooses to be. To- 
day's special word is of bargains — ar- 
tistic wares that we can sell much under 
even our own low prices. A chance 
worth sharing. — Frederick Loeser £/; Co., 
Brooklyn, N. Y. 

Wonderful Rookwood. — Many rare 
and beautiful effects in blended colors, 
and flower painting, among the one hun- 
dred and one pieces of Rookwood just 
received and arranged in our east show 
window. It's worth looking at, and 
you'll be tempted to buy, if you haven't 
a specimen of this art pottery of the 
19th century. — Rankin's, Ithaca, N. Y. 

BRIC-A 



A careful maker's expert set aside a 
lot of jardinieres and pedestals as not 
quite up to the perfect finish required, 
perhaps none but an expert could tell 
why. These, with some other odd pieces 
from our regular stock, go on sale this 
morning at prices that folks with flowers 
will be glad to read about. — John Wana- 
maker, Philadelphia. 

More than a thousand artistic Jardi- 
neres. The ones with and without pedes- 
tals at prices that will induce you pru- 
dent housekeepers to buy an Eastertide 
supply should you not have immediate 
use for them. But who couldn't use one 
or more Jardineres at these prices? — 
Frederick Loeser Sj; Co., Brooklyn, N. Y. 

Flowers seem still growing in a clear 
glass vase where the stems show through. 
We have a line of plain, blown vases, 
bulb-shape base, that are the best all- 
around flower holders that we ever saw. 
—P. H. Vose $ Co., Bangor, Me. 

Austrian china novelties. Bright, 
artistic, effective articles that closely re- 
semble the finer productions of the 
French. You'll find it hard to detect 
the difference — in appearance. In price 
there's a marked difference. — John Wan- 
amaker, New York. 

Teplitz ware vases seven inches 
high. Made to look like Royal Wor- 
cester, with vellum finish and gold 
illuminated flower paintings. Vase and 
ewer shapes, 25c. — P. H. Vose $• Co., 
Bangor, Me. 

Useful china, cut glass, beautiful 
lamps offer easy solutions of the gift 
problem. Whether the price you wish 
to pay is little or big, you'll find it in 
some good-taste article at Vose's China 
Store, Bangor, Me. 

Reproductions in pottery seem to be 
in favor now, and it is certainly true 
that many of the pottery productions of 
the early part of the century well de- 
serve it. A case in point — these new 
stone pitchers. They are exactly simi- 
lar to the quaint old ones with raised 
figures you'll see that have been handed 
down several generations in our old 
New England families. — P. H. Vose <f" 
Co., Bangor, Me. 

Pottery excellence proven. — One hun- 
dred years of continuous popularity 
with connoisseurs of ceramics proves the 
artistic excellence of Wedgewood Jasper 
Ware. It is always superior to the ups 
and downs of fashion's fancy — always a 
bright feature of dining room or draw- 
ing room adornment. — P. H. Vose $ Co., 
Bangor, Me. 
BRAC 



OF SELLING PHRASES 



151 



BUILDING MATERIALS 



Depends on the lumber. When you 
build you aim to make a structure that 
will be substantial and permanent. Much 
depends on the quality of the material 
used. Plan carefully and construct 
wisely. — Smith $ Rogers Lumber Co., 
21 orris, Minn. 

The use of our lumber will increase 
the strength, stability and value of any 
building. It is the best lumber we can 
secure — it's the best lumber that you 
can buy. It has all the good points that 
recommend it to the architect, the builder, 
the carpenter and the every-day man. 
It is sold at a fair price because we 
are satisfied with reasonable profits. 
Dressed or undressed, you'll find our lum- 
ber best. — Merrick Lumber Co., Holyoke. 

Every man to his trade. Our trade is 
selling lumber. We don't know all about 
other people's business, but we have this 
business down so fine that no one can 
ship us poor stock, so we shall have no 
poor stuff to sell you. — J. $• W. C. 
Shull, Sac City, la. 

Between inferior lumber and the kind 
we keep the difference in. quality is 
vastly greater than the difference in 
price. We select our lumber from the 
choicest trees cut in the forest, and it is 
well seasoned and will not crack or 
shrink after using. Let us supply you 
for that new house you are going to 
build. — Vester, Stewart § Rossell Com- 
pany, Washington, Pa. 

A house worth talking about has its 
mouldings, mill work and trimmings in 
keeping with its whole architectural 
plan. Ours it is to supply lumber, kiln 
dried and worked to match the rest of 
the materials called for by the designer. 
That our materials, prices and delivery 
are entirely satisfactory is shown by our 
long held and now growing trade. We 
estimate promptly and freely. — Vester, 
Stewart <§• Rossell Co., Washington, Pa. 

Lumber for all needful purposes can 
always be obtained from us, for we 
carry a stock that can be depended upon 
— one that is always kept up to the mark. 
Now that the season has come, there 
should be no further delay in building 
operations. So place your lumber con- 
tracts with us and you will be served 
faithfully and well. — Vester, Stewart. $ 
Rossell Co., Washington, Pa. 

BUILDING 



Goes ahead of anything on the mar- 
ket — does our lumber — for these ex- 
tremely simple reasons: It's made from 
the finest timber growing only a short 
time ago; it has been sawed and milled 
to perfection and seasoned to a finish. 
Then it has been properly stacked and 
stored. Now it's offered for sale at 
prices to interest any well posted buyer. 
■ — Vester, Stewart fy Rossell Company, 
Washington, Pa. 

Did you hear about Mr. Jones ? Well, 
Mr. Jones has been talking for a year or 
more about building a new house, but 
he never really got started until he saw 
Smith's new house. As soon as he saw 
it he said he would build a finer house 
than that and went straight to the 
Robinson-Gage Lumber Co. to get their 
low prices on lumber and building ma- 
terial. — Robinson-Gage Lumber Co., 
Kenton, O. 

When building a house it is well to 
remember that the hardware and fixtures 
you buy will last as long as the house 
itself — it is not a question of wear be- 
tween the best and the low priced goods 
— it is whether or not the increased 
pleasure you will have in seeing the best 
and most artistic designs in your own 
house and the satisfaction of knowing 
that it is the best will not more than 
make up for the difference in cost. * * * 
We carry a large variety of stock de- 
signs and in addition 25 lines of special 
designs. These designs are the very 
latest, most up-to-date pattern designs. 
The samples are mounted on boards and 
show the complete line in all the differ- 
ent finishes. There are little things in 
hardware that make a great difference 
in cost. It's hard to tell where the dif- 
ference lies, but is easily shown when 
the samples are before you. — The Stam- 
baugh Thompson Co., Youngstown, O. 

Political parties differ as to what ma- 
terial a dollar should be made of. One 
party wants to make money out of gold. 
Another party wants to make money out 
of silver. We've got an idea that lum- 
ber is a pretty good thing to make money 
out of — at least that's what we're mak- 
ing money out of ourselves. Some folks 
say we can't do it and sell lumber and 
building material at such unusually low 
prices — but they don't know. — Robinson- 
Gage Lumber Co., Kenton, O. 
MATERIALS 



152 



ADVERTISERS CYCLOPEDIA 



CANDY 



" What kind of candy shall I buy? " 

" Well, if you get lots of it, I want the kind that goe$ 
fast; but if you only get a little, I want something that'll 
last" — New York Journal. 



Candy that has been kept for a time 
becomes stale and soggy, and loses its 
flavor. The growing demand for Nun- 
nally's candy does not permit of its be- 
coming stale; and almost every day the 
dealers in this candy are supplied by 
express with a complete assortment. — 
Nunnally, Atlanta, Ga. 

The purity and perfection of our can- 
dies are known all over the country. Ask 
the lovers of pure candy what they think 
of Everhart's and they will say that it 
cannot be surpassed by any, and be- 
sides it ranks high with the pure food 
law, which is worrying the life out of 
the manufacturer who misrepresents his 
goods. — Everhart's, Fargo, N. D. 

The candy and cake departments have 
developed into great proportions under 
the careful management of Miss Moore, 
whose judgment on cake and candy merit 
cannot be excelled. The assortment is 
large in both lines and the goods are 
always fresh. Probably in no other de- 
partment in our store does the great dif- 
ference between our prices and those of 
other stores stand out so plainly as here. 
— Lehman, Trenton, N. J. 

At Gordon-Mitchell's you can get Low- 
ney's and McConkey's candies — all choice 
goods — deliciously fresh. If you are par- 
ticular, we can suit your taste. We keep 
the kind to satisfy those who know what 
good candies are — the tempting choco- 
lates and bonbons in our confectionery 
cases are even more delicious than they 
look. You will find our stores convenient 
places to drop in on your way home 
and buy a box of candy. Price per pack- 
age from 10c to $5.00.— Gordon-Mitchell 
Drug Co:, Winnipeg, Can. 

As a delicious confection that is abso- 
lutely pure and clean, Nunnally's candy 
stands pre-eminent. No injurious adul- 
terations cheapen its excellent quality, 
but every ingredient is of the highest 
grade, and selected with the greatest 
care. Rich in the nutritive qualities of 
pure sugar, rich cream and fresh fruit 
flavors, it is a wholesome food as well as 
a pure, high-grade candy. — Nunnally, 
Columbia, S. C. 

CAN 



Apollo Chocolates are the choicest con- 
fections to be found in town. For the 
person who appreciates the best they 
afford great satisfaction. For gifts to 
wife, sister or sweetheart they are the 
most delicious " sweets for the sweets " 
to be found. They come in artistic boxes, 
in pounds and half pounds, and are kept 
fresh at The Modem Pharmacy, Bing- 
hamton, N. Y. 

Wherever enjoyment is at its height; 
wherever there is refinement and good 
taste, time and occasion call for Nun- 
nally's candy. Unmatched in purity and 
incomparable in flavor, it is a most tempt- 
ing and delectable confection that is 
equally appropriate for feast and fire- 
side. Delicious is a strong word, but it 
is poor praise when applied to so tooth- 
some a delicacy. — Nunnally's, Mobile. 

Our candy appeals to all who desire 
the best at reasonable prices. Our large 
sales insure the stock being kept fresh 
and the variety will be found always 
equal to the quality. Shrafft's and Qual- 
ity Chocolates. Ice cream always on 
hand to fill large or small orders. — W. 
F. Currier, Plymouth, Mass. 

Butter Scotch Wafers, our special this 
week. Our Butter Scotch Wafers are 
made from the purest of sugar and fresh 
sweet butter. This delicious and nutri- 
tious confection combines all the best 
features of taffy. Fresh and tempting. 
Take a look at our windows and you will 
want some. Regular price 40c. Special 
30c. — Watson's, Winnipeg, Can. 

Pineapple Glace — extra special. This 
is a very delightful bit of candy that 
we are making — Pineapple Fingers Glace. 
The pineapple is cut from the finest ex- 
amples of the fruit, and when it goes 
into the candy there is no fiber — just 
flavor — and the most delicate, lovely fla- 
vor of the fruit. It is the bit of candy 
that gives the feast its finishing touch — 
the gushdanal, as the Armenians say, 
and for which we have no word. These 
goods sell regularly for 40c or 50c a 
pound. We quote 27c, 4 pounds for $1. 
— W. W. Walker Co., Hartford, Conn. 
DY 



OF SELLING PHRASES 



153 



Pure, delicious, fresh-made candy. 
Made from the best sugar and other 
best materials, in our own manufactur- 
ing plant. To-day we are offering as 
a special, horehound drops of our own 
make, 19c pound. They are not a medi- 
cine, and yet they are beneficial for ir- 
ritated throats, colds, etc. We use the 
genuine horehound and boneset herb and 
cane sugar in making them. For to-day 
only 19c pound. — W. W. Walker Co., 
Hartford, Conn. 

The most delicious, the purest and 
best chocolates, creams, sugared fruits, 
etc., specially prepared for the festive 
season, are here. If you desire to give 
them as gifts, we've some handsome 
boxes, baskets and novelties to put them 
in. And we'll deliver promptly to all 
parts of the city. If you're going to 
entertain, let us supply the dainty cakes, 
pastry, ice cream, etc. They will be of 
the very best. — Milton's, Winnipeg. 

A nice fresh lot of Saturday candy 
arrives every week and we have to in- 
crease our orders, too, because increas- 
ing sales are always the vogue with this 
popular confectionery. — C. H. <$; H. A. 
Lawton Co.t New Bedford, Mass. 

Rubidoux chocolates. When you're 
tired of ordinary chocolates and con- 
fections try a box of Bishop's delicious 
Rubidoux chocolates — they're pure, de- 
lightfully flavored with fruit juices and 
perfectly wholesome. — Off <J* Vaughn 
Drug Co., Los Angeles, Cal. 

Huyler's candy always finds a welcome 
reception wherever presented. It is the 
acme of the candymaker's art, where 
only the purest and most delicious in- 
gredients are used. Quality beyond com- 
parison. All the popular and well known 
varieties, as well as many special ones, 
done up in dainty and handsome pack- 
ages, especially for gift giving. — Brit- 
ton Drug Store, Trenton, N. J. 

The candy factory is booming with ad- 
vance orders. We shall have as com- 
plete a line of beautiful candies for 
Christmas as can be found in New Eng- 
land. "\Ve shall be pleased to make es- 
timates on the candy supply for any en- 
tertainments given by Sunday schools or 
other organizations. We guarantee splen- 
did candies and perfect satisfaction. Our 
candy counters at both stores are loaded 
with specimens of the goods we make, 
and we aim to have every variety as 
nearly perfect as possible. — Newton, 
Robertson $ Co., Hartford, Conn. 

Nicest way in the world to buy Eng- 
lish walnut meats. New whole meats, 
35c. lb., 3 lbs. for $1.00. We have just 
received the nicest lot of English walnut 

CAN 



meats we ever saw. We looked a long 
time to see if we couldn't find a broken 
half, and we gave it up. If you like 
perfection in the things you buy, get 
some of these meats while they are fresh 
cracked. They will go like fun. They 
always do. For there are a lot of ladies 
who tell us, just what we said at the 
top of this ad, that "it's the nicest way 
in the world to buy walnut meats." We 
think so, too.— IF. W\ Walker Co., Hart- 
ford, Conn. 

Christmas candies in every conceivable 
form for presents and general use. Get 
Putnam's and you will get those of the 
most delightful flavor. For decorating 
the Christmas tree we have the largest 
assortment of most beautiful designs, col- 
ors, etc. Our confections are all abso- 
lutely pure and healthful, and can be 
eaten by children with impunity. — Put- 
nam Q Company, Lexington, Ky. 

Xmas presents of Huyler's candy. We 
will receive our holiday shipment of this 
delicious candy about Dec. 20th. It will 
consist of all the well known varieties 
and all the latest holiday assortments 
and novelties, done up in handsome pack- 
ages for gift giving. We would suggest 
that intending purchasers of this well- 
known candy place their orders with us 
as early as possible — we will promptly 
deliver orders whenever desired. Orders, 
to receive the most careful execution, 
should be placed as far in advance as 
possible. — Britton Drug Store, Trenton. 

Your Xmas candy should, above all, 
be pure. We spare no labor or expense 
to make our goods perfect in this re- 
spect. Delicious dainties made from the 
choicest of creams, nuts, fruits, etc. 
Beautiful baskets and boxes of perfect 
chocolates and a large line of holiday 
novelties. The candy shop for those who 
know. — SandalVs, Newark, N. J. 

Delicious candy in fancy Xmas boxes. 
This big candy store will be Santa Claus' 
headquarters again this year. We have 
made special preparations to serve the 
finest candies made — put up in beautiful 
boxes especially for gifts, at our regular 
low prices. You buy the best for less 
here. — Winthrop Candy Kitchen, New 
Haven, Conn. 

Acker new " dollar " box. This is an 
ideal gift package. It contains one and 
a half pounds of the choicest selections 
of exquisite chocolates and bon bons, and 
is most tastefully packed and embellish- 
ed. You can select this gift for your 
most fastidious friend with the absolute 
assurance that the receiver of it will 
be delighted. — Finley Acker Co., Phila- 
delphia, Pa. 
DY 



154 



ADVERTISERS CYCLOPEDIA 



Christmas candy favors. The candy 
store favors are direct from the work- 
rooms of Mr. and Mrs. Santa Claus. 
They're just the cutest things that those 
two good souls ever turned out. They 
range all the way from a snowball that 
looks for all the world like a real one 
to a basket that bears the stamp of a 
Parisian artist who goes in for dainty 
touches and daring conceits that none but 
the French would risk, and that have ap- 
pealed to Santa Claus as the very thing 
for an Xmas gift. As for prices, they 
are lower than can be found in any other 
of Santa's agencies in Brooklyn, rang- 
ing as they do from 5 cents a dozen for 
cornucopias — the sweetest little things — 
to $11.49 for the fluffy, flower-trimmed 
lingerie and silk basket from gay Paris, 
that is fitted with a place for the choic- 
est bonbons made in our laboratories. 
For the Christmas dinner or the holiday 
party; for the Sunday school gift night 
or the children's tree party; for the 
sweetheart of to-day or the one who has 
become the dearer wife; for the formal 
remembrance to the one who is little 
more than an acquaintance, or for the 
token of love to the friend, tried and 
true, there are endless suggestions and 
dainty gifts in the candy store, ranging 
in price, as has been said, from a few 
cents to $12.00, each individual in style 
and in exquisite taste. — Abraham $• 
Straus, Brooklyn, N. Y. 

Christmas candies. The purest in the 
city and received fresh every day. Pea- 
nut brittle, fine mixtures, clear toys, 10c. 
lb. Thirty-nine cent chocolates 20c. Over 
20 different kinds. As fine as any 39c. 
chocolates you ever tasted. Forty-nine 
cent chocolates 29c. Delightful confec- 
tions that cannot be surpassed. Christ- 
mas boxes of fine chocolates holding 
from one to five pounds, special prices. — 
The Bonton, Lebanon, Pa. 

Huyler's candy Christmas presents. 
Huyler's creations this season are all that 
the most expensive taste or fancy could 
desire, and yet there are scores of the 
most unique, artistic and attractive de- 
signs, at every reasonable price. They 
range from one dollar and less, up to 
►boxes that are bargains at $10. We are 
showing a display of boxes in won- 
derful variety, also packages in the shape 
of giant fire-crackers, mammoth pen- 
cils, packs of fire-crackers, English wal- 
nuts, jars, and many other original crea- 
tions. They are such as will please 
everyone from the tots to "my lady." — 
Elkin-Watson Drug Co., Atlanta, Ga. 

Jevne's handmade chocolates. Do you 
know how supremely good Jevne's hand- 
made chocolates are? If not, then order 

CAN 



a generously large package to-day for 
to-morrow's enjoyment. Every pound of 
our candy is made in our own scrupu- 
lously clean kitchen, by expert candy 
makers. And only the purest, finest ma- 
terials go into them. So purity and 
wholesomeness are guaranteed — our long 
list of candy patrons vouch for their de- 
liciousness. Combination chocolates. We 
want to call particular attention to these 
surpassingly tempting chocolates, a cream 
fruit filler with a heavy coating of de- 
licious chocolate. They're generously 
proportioned — ask for them. Why not 
try the bitter sweet chocolates? — H. 
Jevne Co., Los Angeles, Col. 

The thought of the good things that 
are to come is almost equal to realization. 
It is not so with Nunnally's candy. An- 
ticipate what you will as to sweetness, 
flavor, purity and daintiness, and you will 
not be disappointed. A first taste will 
convince you that it is a delicious con- 
fection of exceptional excellence; while 
the variety is greater, and of a quality 
superior to any other high-grade candy. 
— Nunnally, Montgomery, Ala. 

You will now find on sale at the candy 
department fresh stocks of these deli- 
cious confections. These are the original 
Swiss milk-chocolates and will be found 
superior in every way. They are most 
nutritious and are recommended for chil- 
dren's and invalids' use. — The M. W, 
Tanner Co., Saginaw, Mich. 

By the strictest attention to the wants 
of our patrons we have established a rep- 
utation for fine confections. We are 
daily producing new candies and our cus- 
tomers have learned that there is no 
store in the city where they can really 
find the dainties that we have. The com- 
ing week has many novelties in sfore 
for you and we hardly need to urge any- 
one to come to our candy department. — 
Newton, Robertson § Co., Hartford. 

California crystalized fruits. Now is 
the time to pick out the box of crystalized 
fruit you send to your friends in the 
East. We have an unusually fine assort- 
ment this year — just the thing if you 
wish to send a California souvenir. Put 
up in beautiful boxes and baskets ar- 
tistically packed. We will attend to 
wrapping and mailing. You just leave 
us the address. — Wells Candy Co., Los 
Angeles, Cal. 

Saturday special, London brand choco- 
lates. This is the finest quality 40c 
candy. Assorted kinds and flavors — 
smooth, rich and delicious. Every pound 
neatly packed in a handsome embossed 
box. Just try a pound to-day and be 
convinced. — Clarke Bros., Scranton, Pa. 
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Chocolates. Those of soft, sweet, pure, 
creamy interior and of the black, bitter 
rich coating exterior. Just to think of 
them — any time — makes your mouth 
water. — Everhart's, Fargo, N. D. 

Guth chocolates and bon bons, 40c, 60c 
and $1.00 pound. Better sweets could 
not be made. Saturday night's express 
brought us our first of Guth's dollar 
chocolates and bon bons. The 40c and 
60c chocolates have won a host of friends 
in Saginaw during the past year, and we 
believe the $1.00 grade will be cordially 
welcomed, for we are certain that no such 
candies have ever been sold in Saginaw 
before. The Guth chocolates and bon 
bons have a reputation for unexcelled 
flavor, purity and deliciousness in six 
cities where Guth branches are estab- 
lished and in hundreds of other cities 
and towns where agencies are situated. 
In their manufacture every question of 
expense is disregarded in adhering to 
the high ideals which have been main- 
tained in the development of the rich- 
est, most healthful and choicest sweets 
made in America. The result is that 
Guth chocolates, bon bons and fancy can- 
dies have a deliciousness that tempts even 
the j aded and gives to the word " sweet " 
a new meaning. — M. W. Tanner Co., Sag- 
inaw, Mich. 

Give me Everhart's. Somehow it seems 
natural to ask for Everhart's delicious 
candy. It is made right here in Fargo 
every day and is always fresh. Ever- 
hart's will stand government inspection 
— or any other kind — it's pure. Eat all 
you want. — Everhart Candy Co., Fargo. 

Delightful deliciousness. These two 
words exactly describe the confectionery 
at our stores. We have a large assort- 
ment of McConkey's, Huyler's and Low- 
ney's confectionery, than which there 
are no more delicious confections made. 
They are always fresh, firm and luscious 
— so temptingly delightful that it is easy 
to understand why so many people come 
to our stores regularly for candy. — The 
Gordon-Mitchell Drug Co., Winnipeg. 

Seiter's chocolates have a flavor and 
richness which make them distinctive 
from all the others. Candy bought at 
Seiter's is a guarantee against every- 
thing adulterant or injurious. If you 
have never eaten any of our chocolates 
and bonbons, you have missed one of the 
good things in life. — Seiter's, Pueblo. 

Careful packing preserves candy. On 
opening a box of Nunnally's candy one 
will realize immediately that it was 
packed with unusual care. The top layer 
is found in a tray with every piece 
in a separate paper case. Beneath the 



tray the box is packed in layers. Each 
piece of candy has a definite position and 
is separated from every other piece by 
wax paper, partitions or paper cases. 
The result of the above care in packing 
enables Nunnally's candy to reach the 
consumer without a scratched or broken 
piece in the box, and in perfect condi- 
tion. — Nunnally, Atlanta, Ga. 

Candies. "Einstein's Golden Pheas- 
ant Chocolate Creams, the freshest, 
purest, most delicious, most moderately 
priced that you'll find anywhere. If you 
have never eaten our candies, there is 
a pleasant surprise ahead of you. All 
the old flavors from which to choose, 
together with these new ones: Pistachio, 
pineapple, queenie, fruit, spice, chocolate 
and Chartreuse. — Louis Einstein fy Co., 
Fresno, Cat. 

Lyon's candies. Candies, like books, 
should be chosen with discretion. Both 
are capable of infinite harm. The se- 
lection of Lyon's candies is a perfect 
choice and a safeguard against candy 
evils. — Lucas Bros., Mansfield, Ohio. 

Candy by the yard. We are selling a 
fine chewing candy at 5c a yard. It is 
an interesting sight, even if you do not 
buy, to see the man as he cuts off yard 
by yard of the richly-made sweet. A 
demonstration of Milk Rice is being held 
at our store this week. — Woodruff Gro- . 
eery Co., Waterbury, Conn. 

^ Pure candy. The sweetest girls are 
usually fond of sweet things themselves. 
The surest passport to their good opinion 
is a present of delicious candy. We 
have all kinds made almost daily, conse- 
quently ever fresh and pure and tooth- 
some. You can ever rely upon its high 
quality, and perfect purity. Once get 
the habit of buying our candies and 
chocolates and you will never be satis- 
fied with any other kind. — John Svolos 
$• Co., Schenectady, N. Y. 

Marechal Neil chocolates and bonbons, 
the daintiest, most delicious, sweetest and 
purest, most appetizing and satisfying 
and healthful candies you ever tasted in 
your life — fresh from the spot cash 
model candy kitchen. The spot cash la- 
bel on candy signifies the best in candy. 
Candy made of the purest material — 
candy made in a candy kitchen spotlessly 
clean, where daintiness and cleanliness 
are continually practiced. — The Spot 
Cash, Joliet, III. 

Fudge and caramels make a delicious 
combination for the sweet tooth. These 
are fresh to-day and just as pure as 
they are fresh.— Sibley, Lindsay $ Curr 
Co., Rochester, N. Y. 



CANDY 



156 



ADVERTISERS CYCLOPEDIA 



Delicious confectionery. Our confec- 
tions are the acme of the candy-maker's 
art. Pure and delicious, they are al- 
ways fresh, for so popular a candy never 
remains long in the show-case. Rich 
and creamy, in all flavors. Carefully 
packed in dainty boxes, it is always a 
welcome gift. — The W. J. Boyd Candy 
Co., Winnipeg, Can. 

Sweet things that make life seem like 
" one grand, sweet song " are love's 
vows, babies' kisses and plenty of our 
choice delicious confections to help the 
good work along. A little sweetener 
like our Long Branch chocolates or Jer- 
sey creams lubricates the wheels of love 
and life considerably, at a trifling ex- 
pense. Try some. — Walter T. Hall $ 
Co., Ottumica, la. 

Our candy department is as much a 
part of our business as any other de- 
partment in our store. It isn't looked 
after in a slipshod, haphazard fashion. 
It's done well, skillfully — a little better 
than anyone else does it. Everything 
used is the very freshest, the very finest, 
and the candies are concocted by a con- 
fectioner who knows his business thor- 
oughly. Freshness — that's strong point 
about our candies. It's fresh, every piece 
of it you buy. — H. Jevne, Los Angeles. 

In humid weather glass jars filled with 
stick candy are hard to beat, 15c. — Wan- 
amaker's, Philadelphia, Pa. 

39c. Chocolate chips 24c, and nobody 
sells this favorite candy for as little 
as 39c, even except this famous candy 
store. It is a thin and crisp molasses 
chip, finely flavored with lemon and cov- 
ered with a smooth and pure chocolate — 
one of the candies that you never tire 
of. — Abraham § Straus, Brooklyn. 

Walnut fudge, 20c pound. Fudge — 
somehow it suggests girls' boarding- 
schools, and delicious sweetmeats con- 
structed " on the quiet." These walnut 
fudges are as good as any you ever 
made on a chafing dish in a closet — de- 
licious sugar candy with carefully picked 
walnuts scattered through. — Wanamak- 
er's, New York. 

When you present a box of candy to 
a lady friend there is great satisfaction 
in knowing it is the best — and you 
couldn't please a lady more than to offer 
her a box of bonbons with Wiley's name 
on it, for she knows it is a guarantee of 
purity and excellence and a gift she will 
thoroughly appreciate. — Wiley's, A tlanta. 

Fine fresh candy. — You can't help lik- 
ing every kind of candy we make — it is 
all so fresh and so pure and so good. 
From the plain sugar candy to the fine 
French kinds, every piece is just as 

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good as we know how to make it. We 
are in the candy business to do it so 
well that everybody will want to eat 
Jevne's candies. Take a box home for 
the children — we'll pack a box with what- 
ever you wish. — H. Jevne, Los Angeles. 

The candy we sell is particularly 
clean, made by clean people, in clean 
sunny places; particularly well cooked; 
we have old, well-taught skilled work- 
people; particularly fresh — a number of 
kinds are made fresh three times each 
day — a steady stream being delivered 
all hours of the day; particularly pure 
— no adulterations; particularly moder- 
ate in price — owing to large quantities 
made at one time and our extremely large 
sales, quality considered, it costs one- 
fifth less than elsewhere. — Wanamaker's, 
Philadelphia, Pa. 

W.J.B. chocolates. The purest and 
freshest chocolate is none too good to use 
in making Boyd's chocolates. And we 
use it — that's why they are so good. — 
The W. J. Boyd Candy Co., Winnipeg. 

" Perfect condition " candy grows in 
appreciation. As the weather gets hot- 
ter "perfect condition" candy is more 
and more appreciated. By " perfect 
condtion " we mean candy that is neither 
softened nor hardened by the heat, candy 
that is fresh and firm and just right 
in every way for full eating enjoyment. 
You can get just such candy at our 
stores, made by such well-known makers 
as Huyler, Lowney, McConkey. — The 
Gordon-Mitchell Drug Co., Winnipeg. 

Candy, and nothing but candy. You 
take no chances. You never get disap- 
pointed — there is no better candy made 
in the whole world than is made right 
here in Tacoma by Tacoma boys and 
girls. — Pop Smith Candy Co., Tacoma. 

Reeves' famous bon bons and choco- 
lates have long since established their 
right to be called the finest. These de- 
licious confections are made fresh every 
day of the very choicest materials. They 
are general favorites throughout Wash- 
ington. Seventy varieties — all at the 
popular price, 47 cents per pound. — 
Reeves', Washington, D. C. 

Coveted sweets to-day. We wish to 
call your attention to two popular makes 
of candies received by us, by express 
daily. Repetti's (the famous " Royal " 
Italian candy) and Wiley's. Receiving 
these goods fresh every day warrants 
your approval and purchase when a box 
of sweets for her is wanted. Assorted 
chocolates and chocolates and bon bons; 
also many specialty boxes and packages 
of each make. Phone or call — a trial 
convinces. — Luhn's Pharmacy, Houston. 
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157 



Made fresh every day. Pure, delicious 
chocolates and bon bons. Everything 
considered, it's but natural that Reeves' 
chocolates and bon bons have attained 
the reputation of being best among con- 
fections. Pure and delicious at all times. 
Seventy varieties made fresh every day 
of the finest materials. — Reeves', Wash- 
ington, D. C. 

Baby creams. For to-day (Saturday) 
we have a supply of our celebrated baby 
creams. You'll be surprised at the value 
you can get at 25 cents a pound. As- 
sorted taffies and water ice for to-mor- 
row (Sunday) in early. We deliver 
promptly. — Trust's, Sacramento, Cat. 

There's a cherry in it like some other 
cocktails, but Fenway cocktails, the most 
delicious confection known, intoxicates 
only with delight. And why should they? 
They combine the choicest Maraschino 
cherries, purest, most delicious cream, 
richest, finest chocolate obtainable and 
the most expert workmanship. Exquisite 
is the word. Take home a box, 25 cents. 
— Mitchell's Drug Store, Springfield, III. 

For a long time we refused to sell 
candy, on the ground that it was bad 
for people to eat so many sweets. Then 
we thought better — decided that if peo- 
ple must have candy they should have 
the purest that could be made. 

Candy made in clean, well-lighted 
places. j, 

Candy made of the best materials. 

Candy sold for only a reasonable profit 
over the cost of making. 

The Schipper & Block Confectionery 
Store is ready! — Schipper $■ Block, Pe- 
oria, III. 

To have candies that ought to be rich, 
pure; and the plainer candies pure and 
good is the most important part of the 
candyman's work. But he has succeeded 
so well that our 30c candy looks like 
average 38c and 39c candy, and our 40c 
is as good as any you ever saw for 
60c. This is the unbiased opinion of 
everybody who has seen them together 
and compared them. — Partridge $• Rich- 
ardson, Philadelphia, Pa. 

The bottom layer of a box of Huy- 
ler's candies brings forth as many de- 
licious morsels and surprises as the top 
layer. The goodness, freshness, and pur- 
ity is the same all through. — Huyler's, 
Brooklyn, N. Y. 

If you live within trading distance of 
Hartford you can have pure candies 
fresh from our Model Candy Kitchen. 
We say model candy kitchen because 
the materials, the work, and the place 
where the work is done are ideal in 
every respect. We produce only the 

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choicest goods in every line, and when 
you get such goods fresh from the fac- 
tory you have a genuine treat.— Newton, 
Robertson $ Co., Hartford, Conn. 

A brand-new combination of delights 
that we're sure you'll like. Selected Pe- 
can nuts, candied cherries — a layer of 
each hidden away in cubes of fresh 
cream candy that melts in your mouth. 
— Wanamaker, New York, N. Y. 

Pure candy is good for the children 
and good for you. We want you to 
come in to-day and get acquainted with 
our " Sensation Licks." It is the name 
we have chosen for the popular kind of 
candy that is sold on a stick. Repeated 
demands for this piece from people who 
wanted to be sure of its purity has led 
us to put " Sensation Licks " on the mar- 
ket. True to our motto, " Not how cheap, 
but how good." — Newton, Robertson $ 
Co., Hartford, Conn. 

A summer candy. Because they are 
light and delicious, without being too 
rich, the Newport creams are favorite 
confections in the warm days. They are 
a dry, flaky cream that melts away in 
your mouth, flavored with orange, lemon, 
cinnamon, strawberry, pistachio, vanilla 
and chocolate; remains fresh for an in- 
definite time. — Abraham <$• Straus, Brook- 
lyn, N. Y. 

Try these candies. Fresh to-day and 
as tempting to the pocket as they are to 
the palate. — Wanamaker, New York. 

Two new candies. New with us, al- 
though both of them are famous in 
the countries where they are made. Nou- 
gat provencal comes from Marseilles, 
and is the very finest of French nougat. 
We have it now to sell for the same price 
it costs in Paris. Small's maple choco- 
late creams are made in Canada and 
are much appreciated by those who want 
an absolutely pure maple candy. We 
have them now in airtight packages so 
that they will keep perfectly. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

Here's a chance to send a box of fine, 
pure, toothsome and wholesome candy to 
your friend in the mountains or at the 
seashore, with the assurance that it will 
be appreciated, and at the same time 
pay much less than such excellent sweets 
would cost elsewhere. — Abraham $ 
Straus, Brooklyn, N. Y. 

Wanamaker Assorted Chocolates at 20c 
a pound are famous. In the first place, 
these chocolates are well made, and in 
the most delicious assortment. In the 
second place, they are made of abso- 
lutely pure ingredients which we can 
recommend. — Wanamaker, New York. 
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158 



ADVERTISERS CYCLOPEDIA 



Old fashioned stick candy. — This is 
the kind your mother ate and you ate 
when you were a boy, and they sell it 
at some of the old village stores now, 
the lemon, lime, horehound, clove, anise, 
sassafras, peppermint and wintergreen 
sticks that looked down upon you from 
glass bottles on the store shelf. There's 
just this difference, these are more deli- 
cately made and add to wholesomeness 
attractiveness, pretty enough for after 
dinner tidbits, 9c a jar. — Abraham $• 
Straus, Brooklyn, N. Y. 

The candy store has the most fasci- 
nating bank that ever tempted boy or 
girl to save pennies. You drop a penny 
in the slot of a real chocolate machine, 
and get a cake of chocolate of the regu- 
lar size, and yet save your penny at the 
same time. This is the first device ever 
known in which you get your cake and 
keep your penny, too. The chocolate ma- 
chine, with key and ten cakes of choco- 
late, 50c complete. You can buy new 
supplies of chocolate with the pennies 
that you take out of the bank when 
the chocolate is gone. Thus the choco- 
late supply is self-supporting. — Wana- 
maker, New York, N. Y. 

Best candy at Jevne's, and nothing re- 
markable about that — the best of every- 
thing to eat is at Jevne's. When we 
make anything to sell, we determine to 
make it a little better than anyone else 
does. That's the way it's been in our con- 
fectionery department — we've made it so 
good that people simply cant help buy- 
ing Jevne's candy. They are the fine 
French candies and the plain sugar can- 
dies, and every kind you buy is per- 
fectly pure and fresh and good. — H. 
Jevne, Los Angeles, Cat. 

Treat your friends to a delicious box 
of home-made candies. Make them ac- 
quainted with our place and our deli- 
cacies. — Alfier, York, Pa. 

Tell your friends how much you en- 
joy the candy we make. Our candies 
are worth buying because they are fresh, 
home-made and positively pure. Spread 
the news about their superiority. Our 
ice cream is also famous for its ex- 
cellence. Let's hear from you. — Harris, 
Columbus, O. 

We are going to beat the weather this 
season. We are going to make our de- 
lightful hard candies, that you love so 
much, and place them in sealed glass 
jars, so you can have them all summer 
long. You know they cannot be handled 
any other way. But this way they will 
prove a fine success. They will keep. 
You can take them to the seashore with 
you, and they will be just as nice as 

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they are in winter, even if you have 
foggy days. And all the favorite va- 
rieties will be included — buttercups, fruit 
cuts, chocolate chips, cinnamon chips, 
peach blossoms, opera twists, straws, sat- 
inettes, and all perfectly fresh and 
tempting. — W. W. Walker Co., Hartford. 

If given judiciously, Huyler's candy 
removes all irritation caused from an 
untimely visit, clears the field of all dan- 
gerous rivals and opens the way to a 
" Personal " talk, from which the best re- 
sults can be hoped for. " Huyler's " can 
be either given or sent, the results are 
the same in both cases! — Heiz Bros., 
Waco, Texas. 

A few of the many nice candy kitchen 
specials. You can spend a few minutes 
very interestingly in looking over the 
dainty confections which are constantly 
coming fresh from our busy candy 
kitchen. — Newton, Robertson § Co., 
Hartford, Conn. 

The Easter bunny makes his bow. You 
might think Easter came to-morrow, to 
judge by the way our candy store is 
thronged with rabbits and chickens and 
eggs, and everything else that can by 
hook or crook be held to possess Easter 
significance. We've fairly outdone our- 
selves in this year's collection — and we 
have made it ready thus early to enable 
you to make up your minds about what 
you really like best and to buy it before 
everybody is hunting after Easter things. 
Come and see the brave showing — you'll 
be delighted and amused. — The W ana- 
maker Store, New York. 

Prices lower in the confectionery sec- 
tion. The price of confectionery has 
dropped considerably for Saturday's sell- 
ing, as the following prices plainly show. 
This is an opportune time to treat the 
little ones, and give them pure, good can- 
dies with only a very little strain on the 
purse strings. — Hudson Bay Store, 
Vancouver, B. C. 

Good candies. — Here are some that 
are just a bit more delicious than any 
you ever ate — unless you've already tried 
these. And they're perfectly fresh. Take 
home a box of one of them to-day. — 
The Sanderson Pharmacy, Scranton, Pa. 

Jack Straws. — What in the world are 
they? Well, I'll tell you! They are a 
piece of candy about five inches long, 
about the size of a lead pencil, composed 
of a thin covering of deliriously flavored 
crisp candy, filled with delicious sweet 
vanilla chocolate. A very dainty con- 
fection. They come in vanilla, rose, vio- 
let, lemon or pistache flavors. — Bierma's, 
Bufalo, N. Y. 
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159 



We have everything in the way of fine 
candy for Christmas. We make our own 
goods and they are pure and fresh. A 
specialty made of fine mixed candy for 
the holidays. Package goods in fancy 
boxes, including Lowney's, at the lowest 
prices. — Mellotis § Co., Binghamton. 

Ever tried us on buying candies? If 
not, start to-day. You'll gain in quality 
without increasing the cost. Our policy 
when handling candies has always been 
to give our customers the best and pur- 
est goods that's possible for the money. 
We're satisfied with reasonable profits. 
Buy direct from the best makers in 
the country, which saves you all interme- 
diate profits. As to assortment, we have 
increased our assortment and can safely 
say that there isn't one nearly its equal. 
— Hills $ Co., Hartford, Conn. 

We don't wish to be presumptuous, but 
you really don't know the delightful 
sensation of a kiss till you taste those 
Dixie Kisses. — Veeder $ Yelverton, Sche- 
nectady, N. Y. 

We make but one thing and we make 
that well — candy. You won't find any- 
where a more tempting variety of novel- 
ties in the line of toothsome " goodies " 
than we can show you. You won't be 
quoted better prices — that 's certain. — 
The Ophilakos, Galveston, Tex. 

Candies! Candies! You should just 
see them ! They're the first thing to 
greet you as you enter the store, and 
they're so tempting it's hard to pass them 
by. Always fresh. The reason it's so 
fresh we receive it direct from the candy 
kitchens. The reason it's "so good is be- 
cause of its pureness and made by the 
finest confectioners. All kinds; all 
prices. — The Butterfly, Muncie, Ind. 

The lips you love are the lips that love 
sweet carnation chocolates. A fairy con- 
fection of creamy sweetness that melts 
within the tender caresses of the palate. 
Get a box. They're fine. — Salt Lake 
Candy Co., Salt Lake City, Utah. 

The sweetest candy on earth. — Our 
candy, made by ourselves of pure sugar 
and the best of everything in materials 
is the best that can be produced. — New- 
ton, Robertson $ Co., Hartford, Conn. 

Are you a judge? If you are a judge 
of a good, pure, fine tasting candy call 
here ; we have lovely confections to please 
the most fastidious palate. Made every 
day and always fresh. — The Fleur de Lis, 
Salem, Ore. 

Choice chocolates. The kind that car- 
ries joy to the "Summer Girl's" heart. 
Made of the purest materials and made 
with the intent of producing the best 

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confection possible. Rich — not sickish — 
delicately flavored and satisfying. Choc- 
olates that haven't any equal for quality 
and toothsomeness anywhere at consider- 
ably higher prices than we ask. Take 
a box to the theater or on that outing 
trip. — Geo. E. Sawyer, Portland, Me. 

Special candy to-day. " Special," be- 
cause it comes post haste from the 
kitchen to the counter. It's here to-day 
with the bloom on it. — Wanamaker^s, 
Philadelphia, Pa. 

Good, pure candy is the most accept- 
table gift you can present to your lady 
friends. They will appreciate the kind 
we sell. — U. N. Spake, Galesburg, III., 
Feb. 1, 1902. 

An order placed with us will convince 
you that we make the finest kind of 
frozen desserts. — Hauff Ice Cream Co., 
New Haven, Conn. 
A maiden — rich — but seeming cold, 
A young man — poor — but a crafty soul, 
A "course" of Huyler's — tactfully sent; 
He now collects her papa's rents. 

In matters social, friendship, recipro- 
city or remembrance, there is nothing that 
equals that thoughtful gift, Huyler's 
candy. — Herz Bros., Waco, Texas. 

Choice confections. — What is more 
blissful these days than a big hammock, 
a good book and a box of Jevne's good 
candies. If going away for over Sun- 
day, take a box of Jevne's candies with 
you to nibble on. There aren't any bet- 
ter confections made — we don't know 
where you can get any so good. We'll 
pack them in any size box you wish. 
A box of these candies daintily packed 
makes a very acceptable gift. — H. Jevne, 
Los Angeles, Cal. 

Saturday sweetmeats. A toothsome 
trio for to-morrow's enjoying. — The 
Wanamaker Store, New York. 

Bon Ton chocolate chips, the most de- 
licious of molasses chips, smothered in 
rich chocolate coats. See them in our 
window this week; buy a pound or two 
and enjoy their extra fine flavor. — Fox 
fy Adams, Bangor, Me. 

Anticipation. The thought of the good 
things that are to come — is almost equal 
to realization. As regards our candies, 
anticipate what you will as to sweetness 
and flavor and you will not be disap- 
pointed. Franklin's confectionery pleases 
ten times out of ten, and it's our pleas- 
ure to please you, no matter how small 
your purchase. An oyster sandwich with 
a cup of our delicious chocolate or 
perfection coffee makes a delightful 
lunch when down town shopping. — 
Franklin's, Salt Lake City, Utah. 
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160 



ADVERTISERS CYCLOPEDIA 



They fit the lips like kisses — and taste 
so sweet. That's why Wardell's confec- 
tions are so popular. Pure confections, 
these; flavor delicious. — Wardell's Store, 
Ingram, Pa., Feb. 1, 1902. 

Chocolates are at their best, you know, 
a few days after they are made. Then 
we say they are " dead ripe." To-day 
we shall have on sale a large quantity 
of chocolates of our own make, and they 
are at their best or " dead ripe," as the 
expert says. There will be delightful 
creams, flavored with vanilla, pepper- 
mint, coffee and maple. And of course 
there will be our splendid chocolate dips. 
40 cents a pound is the price of these 
chocolates, but you compare them with 
those you pay 80 cents a pound for, and 
see if we are not doing wonderful 
things in the making of chocolates. We 
leave it to you. — W. W. Walker Co., 
Hartford, Conn. 

New York is the greatest candy mart 
in the world. There is more candy made 
and eaten in this city than anywhere else 
on this planet. And the very best candy 
is made right here in New York. We 
mean that our candy store shall become 
a factor in the distribution of high class 
sweets at moderate prices, in proof of 
which we offer for Saturday. — Wana- 
maker's, New York. 

Delicious chocolate chips. — A confec- 
tion that pleases all tastes. Three hun- 
dred pounds bought especially for the 
Fair trade. Take a box home with you. 
It fills the requirements of the higher 
priced candies, is as pure and as good, 
but does not cost as much. — A. Harris 
<$• Co., Dallas, Texas. 

Almond and pecan croquettes. — A nov- 
elty in the candy store, and one of the 
daintiest candies that ever bid fair* to 
become the rage. Jordan Almonds and 
Texas pecans are encased in a rich shell 
of shredded dates and figs and combined 
with cream. — Abraham $• Straus, Brook- 
lyn, N. Y. 

This week we offer Croft and Allen's 
fine cream mint candy at a special price, 
10c a pound. This is the soft creamy 
kind and could not be better if we 
charged double the price. Fine cream 
chocolates in assorted shapes and fla- 
vors, and a fresh lot to arrive this morn- 
ing as nice as you please. All you want 
from a quarter pound up at 13c a lb. — 
Geo. M. Dunlap, Philadelphia, Pa. 

Concerning confections. There is such 
a vast difference in candy — such a variety 
in quality and price that it is hard to 
tell when you are getting good candy 
until after you have paid for it. That's 
why we are so careful to have every 

CAN 



pound of our candy as good and fresh 
and delicious as candy can possibly be 
made. At our candy counter you will 
find many new and toothsome dainties. 
— Andrew R. Cunningham, Detroit. 

Choice chocolate chips. — A real new 
confection, made of crisp molasses taffy 
dipped in sweet, wholesome chocolate. 
Doesn't that sound good? They taste 
good, too. They are called " Rare Bits," 
and will make a rare treat to take home. 
See how enticing they look in the win- 
dow. — Kingston, Denison, Texas. 

From a lover. — A lover's pure, whole- 
some candy, sent regularly to the adored 
one. All women love candy; it's symbolic 
of their nature — sweetness itself. But 
don't risk your happiness by getting it 
at any place but here. There may be 
other candy just as good as ours; but 
then you can't be sure of it, and here 
you may. — West-field Candy Market, 
Westfield, Mass. 

A well-invested quarter. Twenty-five 
cents buys a pound to-day of either of 
these most delicious candies: Silver 
strings. Miniature pillows, filled with 
cocoanut and covered with shiny, sticky 
sugar candy. Chocolate-covered cara- 
mels. Old favorites, but fresh and tempt- 
ing. — The Wanamaker Store, New York. 

Another week of special candy selling! 
This time we offer fresh-made, rich, 
creamy chocolates — assorted flavors — at 
the bargain price of 20 cents a pound. 
The only regret you'll have about these 
chocolates is that you didn't buy two 
pounds instead of one! But why not 
buy two pounds to begin with? — Fox ^ 
Adams, Bangor, Me. 

Ever take home a box of candy on a 
hot day, and find a conglomerate mass 
inside, when you opened it? That's ex- 
actly what won't happen to these hot- 
weather candies. They are insulated — ■ 
armor-clad — against heat and dampness. 
And they're delicious, too, to nibble on 
a summer day. — Wanamaker's, New 
York. 

Take a box with you. A box of Jevne's 
candies. If you're going away to spend 
Sunday, no matter where you go, you 
can't buy any such candy as Jevne sells. 
So provide yourself with a big box of 
Jevne's before you start. Nothing would 
tickle the children so much as to have 
you take them some of this candy Sat- 
urday night. The reason there is such 
a difference between Jevne's candy and 
other candy is because there's a differ- 
ence in the making. Our confectioner 
knows how to make the best candy — and 
that's the secret of it all. — H. Jevne, Los 
Angeles, Cal. 
DY 



OF SELLING PHRASES 



161 



Comfortable confectionery. — Just as 
much difference between the seasonable 
and unseasonable candy, as there is be- 
tween winter overcoats and duck trous- 
ers. Here are candies of the summer 
sort — ninety degree weather won't make 
them soft and sticky — for most of them 
come in waxed paper, tin boxes or glass 
bottles. And all are delicious to eat. — 
Wanamaker's, New York. 

Are you a judge of chocolate coatings? 
If so, we invite you to make a compari- 
son between ours and our competitors'. 
Not only is ours superior in flavor and 
smoothness, but it is the highest price 
coatings used in the Northwest. A com- 
parison is all we ask to convince you. — 
The Palm, Spokane, Wash. 

The candy department is one of the 
growing departments of our store. And 
the reason it grows so fast is because 
the candies are so good, so fresh, so 
pure. We only know how to make can- 
dies one way at our store — the best. We 
never get careless and let impurities or 
stale ingredients slip in. Just the very 
best candies that are made — that's the 
business of this candy store. That we 
succeed in doing it this way every piece 
of candy will testify. — H. Jevne, Los 
Angeles, Cat. 

A box of Acker's 39c bonbons and 
chocolates. Put it in your trunk. We 
would suggest two boxes. Your friends 
will be delighted to receive one of them. 
Pack them on the top. They will be 
wanted early and often. When the sup- 
ply runs out you can renew it by a pos- 
tal order. We deliver free in many places 
— you may be near one of them. You 
will be sure of getting your candies al- 
ways fresh and pure at Acker's. We 
pride ourselves upon that. As to quality 
and excellence of assortment, we chal- 
lenge comparison with the finest 80c 
confections ever made. — Finley, Acker fy 
Co., Philadelphia. 

Toasted Marshmallows. — That sounds 
like a piquant dainty, and it is, sure 
enough. Pure vanilla marshmallows are 
rolled in toasted shredded cocoanut, and 
you'll never guess how delicious they are 
until you bite into them.-— Wanamaker's, 
New York. 

Wiley's pure and delicious candies are 
not the cheapest that are to be found. 
If cheapness is the only consideration, 
there are better places to buy; but if you 
want good candy, pure candy, such as 
you need not fear eating yourself, giving 
your friends or your children, we are 
sure of our ability to please you. Qual- 
ity considered, our prices are reasonable, 
which is the true test of cheapness. Made 

CAN 



fresh every day, temptingly packed in 
beautiful boxes from half to five pounds. 
— Wiley's, Atlanta, Ga. 

Nuts to crack for competitors in can- 
dy-making. Our dainty, pretty candies 
are envied by them all, but the results 
can not be attained by cheap materials, 
colors, flavors, etc., or so-called candy 
makers. We use only the pure, high 
grade materials and candy makers worthy 
of the name. — The Palm, Spokane, Wash. 

Silver Moon Candy. As fine and fresh 
an assortment as you find in the city. 
Our extensive varieties of chocolate bon- 
bons, etc., are of the highest grade, and 
cannot be surpassed in quality, and at 
the reasonable price. — Oliver Finne Co., 
Little Bock, Ark. 

Candies at 20 cents a pound. Buying 
Wanamaker's candies below their regular 
prices is something like getting govern- 
ment bonds below par — in the admirable 
quality of the investment. A splendid 
chance, or rather two of them, for 
such investors to-day. — Wanamaker's, 
New York. 

Candy everybody likes. — That's the rep- 
utation our candy has — everybody likes 
it. Why? Because it's so fresh, so 
fine, so delicious. We have the best 
candy maker we could find, and we give 
him only the finest and choicest materials 
to use in his candy making. Result is, 
every time you want candy, " You're safe 
at Jevne's." — H. Jevne, Los Angeles. 

Clean and up-to-date are adjectives 
aptly applied to Peoria Candy Kitchen 
and Bakery. We stretch a point to 
avoid even an approach to anything con- 
taminating, and patrons of this bakery 
may rest assured of the perfect clean- 
liness of every ounce of bread, cake and 
pie we bake. — Peoria Candy Kitchen, Pe- 
oria, III. 

The glass that cheers and refreshes you 
on a warm day is our delicious ice cream 
soda. No question but what pure fruit 
flavors make a healthier drink than those 
made from acids and extracts — remem- 
ber that when you want soda water. 
We manufacture all our flavors from 
the fresh fruits. — Palm, Spokane, Wash. 

The finest candy. — It's as natural for 
Jevne to sell the best candy as it is for 
him to sell the best of all kinds of gro- 
ceries. And what fine candy it is ! Every 
piece a mouthful of deliciousness. Plain 
candies and fine French candies — every 
piece absolutely pure and perfectly fresh. 
Candy making is a great science. Our 
confectioner understands it. Buy any 
amount you want — but buy Jevne's, Los 
Angeles, Cal. 
DY 



162 



ADVERTISERS CYCLOPEDIA 



Of course you'll want candy. Fancy 
spending a double holiday with no candy 
in the house — particularly if you're a 
jolly young crowd! We've got a fine, 
fresh supply of delicious candies, ready 
for your demands to-day and to-morrow. 
Whether you want the simple sorts, or 
the best bonbons, chocolates and candied 
fruits, we'll supply you satisfactorily and 
promptly. — Wanamaker's, New York. 

Cocoanut Jumbles, 20c a pound. Fresh, 
toothsome summer candy. A crisp sugar 
jacket enfolds a delicious cocoanut cen- 
ter. You'll like them, of course; 20c 
a pound. — Wanamaker's, New York. 

It will make your mouth water to lift 
the cover from a box of Belle Mead 
Sweets and see how daintily they are 
assorted and packed. We guarantee every 
ounce to be absolutely pure. Make your 
next order for candy Belle Mead Sweets. 
— Culver-Deisler Co., Saginaw, Mich. 

Doctors will tell you that a little 
candy now and then is good for you, 
like a little recreation, but it must be 
pure, absolutely pure candy. Wish you 
could see our candy factory — how in- 
vitingly clean it is — how every utensil 
shines — the very air itself suggests purity. 
Every ingredient is as carefully con- 
sidered as a physician's prescription. 
And yet, with all this care to make it 
the purest, most delicious and best — it 
is less, very much less in price than the 
same grade can be purchased anywhere 
else. — Abraham $ Straus, Brooklyn. 

The purest and finest candies obtain- 
able anywhere will be found at the main 
candy store in the basement. Some of 
them are imported, but most of them are 
made in our factory. — Wanamaker, Phil- 
adelphia, Pa. 

Every woman is a judge of candy — 
and the Reeves Chocolates and Bonbons 
are favorites everywhere they're known. 
All made here on the premises — coming 
fresh from our candy rooms all the time. 
— Beeves, Washington, D. C. 

A Bunch of Candies. — Run your eye 
over this list of pure, fresh, delicious 
candies, and see whether it doesn't set 
that sweet tooth to jumping. — Wana- 
maker's, New York. 

A box of these candies, tastefully ar- 
ranged — and we make a specialty of that 
— and tied with red, white and blue rib- 
bon will make as acceptable a gift as 
you can take with you. — Abraham § 
Straus, Brooklyn, N. Y. 

No finer candy than this is to be had 
anywhere in the world and nowhere but 
at Loeser's can you buy such candy for 
60c. a pound. There are no less than 

CAN 



thirty different kinds of Chocolates — the 
chocolate in each instance being the 
purest Swiss milk blend. There are all 
the favorite Bonbons and some new dain- 
ties. Try a pound and see if it is not 
as fine candy as you ever tasted. — Fred 
Loeser # Co., Brooklyn, N. Y. 

Everybody's Favorite Confection — 
Scotch Kisses. — A soft marshmallow, 
highly flavored with vanilla and then 
dipped into a coating of good, old-fash- 
ioned butter, so crisply cooked that it's 
like eating a candied nut — sold in other 
stores at 60c. ; here at 29c. lb. — Abraham 
$• Straus, Brooklyn, N. Y. 

Moir's. The particular hostess natural- 
ly selects Moir's chocolates for a 
stylish social affair. When arranged in 
a bonbon dish, with each chocolate in 
its neat, fancy paper cup, they look the 
very essence of daintiness and refined 
good taste. My! how delicious they are, 
too! Such delicately flavored centers, 
containing creamy confections, nuts, 
fruits and jellies, concealed under the 
finest, smoothest coating of the very rich- 
est chocolate. The number of different 
varieties in each box will delightfully sur- 
prise you. — Moir's, Ltd., Halifax, N. S. 

Leggett's Saturday candy is pure, 
wholesome, and genuine, absolutely free 
from artificial and inferior ingredients. 
Apollo chocolates. Fresh every week and 
superior in quality to any other candy, 
no matter who makes it or what its 
price. Always glad to prove it with 
free samples. These chocolates are hand- 
somely packed in half-pound, pound and 
two-pound boxes. — The Clifford Phar- 
macy, South Norwalk, Conn. 

Leggett's Saturday candy, 29 cents a 
pound. For flavor assortment and purity 
it is unequaled. Just such a box of as- 
sorted chocolates as you pay 50 cents a 
pound for any other day and think you 
were getting it cheap. Stop in for a 
box. Apollo chocolates — the best candy 
made. Free samples to convince any 
doubter. Handsomely packed. — The Clif- 
ford Pharmacy, South Norwalk, Conn. 

Confections. When filling the lunch 
basket for the picnic, don't forget Boyd's 
confections. They add greatly to the en- 
joyment of the occasion. Sold by all 
leading confectioners. — The W. J. Boyd 
Candy Co., Winnipeg, Can. 

We keep good confectionery and keep 
it in good condition. Our candies are 
protected against all possibility of con- 
tamination, and are kept fresh by fre- 
quent supplies. We are exclusive agents 
for. — The old Corner Drug Store, Waco, 
Texas. 
DY 



OF SELLING PHRASES 



163 



CARPET SWEEPERS 



Made of steel with all the rigidity and 
strength that gives — and yet this new 
carpet sweeper is perhaps the easiest to 
run of any you can use. We tried it 
out thoroughly before we put our name 
to it, and we are convinced that for many 
reasons it is the best carpet sweeper on 
the market. It will not collect hairs and 
ravelin gs in the wheels for one thing — 
a clever device prevents that. The dust 
pans operate separately, open full and 
when the sweeper is in use they will not 
dig the carpet. The "Loeser" Carpet 
sweeper does; a soft brush which can 
sweep cleaner than any other sweeper 
we know — though we have all the other 
kinds. A protecting band encircles the 
case and prevents the marring of the 
furniture, even when the sweeper is used 
by a careless maid. — Fred. Loeser $ Co., 
Brooklyn, N. Y. 

You don't know — if you have not tried 
— the satisfactory work this carpet 
sweeper does; a soft brush which can- 
not injure the most delicate carpet, re- 
volves with great rapidity, throwing dust 
and grit into pan provided; it's better 
doing this than throwing it on furniture 
and drapings. — Alfred Edmonson, More- 
combe, Eng. 

Every piece of material used in the 
construction of these sweepers is of the 
very best kind. The releasing of the dirt 
from the pan is done most perfectly; 
every particle of dirt and dust being 
dropped by the pans opening full from 
the interior of the case. The anti-rave- 
eler is another important feature which 
prevents the collection of hairs and 
threads in a way to clog the wheels. — 
Fred Loeser $• Co., Brooklyn, N. Y. 

Carpet sweepers and supplies. — Very 
few people know that we sell extra parts 
for carpet sweepers. Brushes, pans, 
tires, etc. A new invoice of these need- 
fuls arrived a few days ago. Brushes, 
$1; rubber bands, 25 cents; rubber tires, 
per set of four, 50 cents. A larger 
variety of sweepers are here than most 
dealers care to handle. Our large car- 
pet business is responsible for it. — John 
Breuner, Sacramento, Cal. 

Carpet sweepers. Housekeeping is 
easier if you have a good easy-running 
Sweeper — and carpet wears longer. "The 
Wanamaker" Sweeper is made especially 
for us by the Bissell Sweeper Company 
— who lead the world as sweeper makers. 

CARPET 



Think it foolish to have a style made 
specially for us ? Let's see about it. 
Sweeper prices must be kept up, or the 
fun of making them would cease — so 
think the makers. This Wanamaker 
Sweeper is ours, and if we'd rather sell 
thousands than hundreds — through less- 
ening profits on each, you see you are 
gainer. That's all. Wanamaker Sweep- 
ers are perfect; have broom action; run 
either way; empty the dust when you 
press the top; are well nickel-plated. 
$3. — Wanamaker's, Philadelphia. 

Bissell's "Cyco" bearing carpet sweep- 
er solves the holiday gift problem. If 
you are in doubt what to buy for 
mother, wife, sister or friend, remember 
that Bissell's "Cyco" Bearing Sweeper 
never fails to please, and it is a con- 
stant reminder of the giver for ten 
years. It reduces the labor of sweeping 
95 per cent., confines all the dust, bright- 
ens and preserves the carpets and will 
outlast forty brooms. Price, $2.50 to 
$4.50. — Bissell Carpet Sweeper Co., 
Grand Rapids, Mich. 

Old-fashioned broom wielding may 
have been good enough to sweep olden 
time floors and rag carpets, but to-day 
when every household boasts carpets and 
floor coverings of the heaviest weave — 
very hard to sweep and easy to catch 
the dirt — something more than mere 
brushing is needed to clean house in a 
sanitary way. Nothing which we have 
ever seen will sweep the heavy carpets 
better and with less effort on the part 
of the housewife or servant than one of 
the new "Cyco" carpet sweepers we are 
showing in our household goods depart- 
ment this week. The construction of 
these modern carpet cleaners is very 
heavy and durable and the brushes are 
so built and arranged that they force 
the surface dirt out of the floor-cover- 
ing into the sweeper trays. They really 
do remarkable work as we shall be glad 
to demonstrate to you. — Sibley, Lindsay 
$ Curr Co., Rochester, N. Y. 

How do you sweep? Still stick to the 
old-fashioned broom or brush, or accept 
the aid of modern invention and use an 
up-to-date carpet sweeper? The sweeper 
is the easier way. One sweeper will 
outwear a dozen or more brooms and the 
saving in your own strength and efforts 
is of far greater consideration. — The 
Boston Store, Binghamton, N. Y. 
SWEEPERS 



164 



ADVERTISERS CYCLOPEDIA 



CASH 



Rinks — " 7* your grocer in the trust? " 

Jinks — " Yes, but it doesn't affect me." 

Rinks— "No?" 

Jinks — " No; I have to pay cash." — Baltimore American. 



It pays to pay cash. — Oliver-Finnie 
Co., Little Rock, Ark. 

You can afford to pay carfare to visit 
the store where cash talks. — Green Front 
Market, Altoona, Pa. 

We buy for cash. We sell for cash — 
don't have any debts to make up. — Jones 
Dry Goods Co., Kansas City, Mo. 

Business is business, and can best be 
done to the advantage of dealer and con- 
sumer on a cash basis. We want your 
good will and co-operation. 

Don't ask for credit. It is unpleasant 
for us to refuse. You want proper at- 
tention and value for cash. We propose 
to offer all we can. Shade prices when- 
ever possible, and offer every inducement 
to secure your trade pleasantly. Will 
take due bills as cash, but under no con- 
sideration will we allow credit or ban- 
tering in prices. — Henry Carter, Simcoe, 
Ont. 

Where cash wins. — /. N. Zurlinden, 
Kenton, O. 

We sell for cash, which means no bad 
debts, which means lowest prices. — J. 
H. Batton, San Bernardino, Cal. 

Cash buys big values in our furniture 
and house-outfitting store. Cash always 
commands the biggest bargain. It al- 
ways gets the richest value. Every day 
you see proof of this. We go into the 
market with money to plank down for 
what we buy. We can crowd the price 
down to its lowest notch. When we sell 
we get cash to go out and buy more big 
values. When we get cash we do not 
have to lose by bad debts or for the 
keeping up of an expensive credit de- 
partment. That's why your cash is bet- 
ter here; that's why we can afford to 
make the low prices we do. Read the 
news of values below, it will pay you. — 
Jones Dry Goods Co., Kansas City, Mo. 

Just for Saturday, and for cash.— 
Carrow Market, Ottumwa, Ioioa. 

It's cash that talks in buying meats. — 
The Acme Cash Market, Binghamton. 

A credit merchant carries two stocks 
of goods: One in the store; the other 
scattered among his credit customers. 



Carrying customers on the books in- 
creases the cost of doing business. It's 
one of the things that compel merchants 
to get high prices from those who pay. 

Why don't you pay cash and be inde- 
pendent? Trade where prices are fig- 
ured on a spot cash basis. — The New 
York Racket, Salem, Ore. 

It Pays to Pay Cash at a Cash Store. 
— Our prices are positively the lowest in 
Pueblo. Our business this month sur- 
passes that of any previous month since 
we opened. The reason is simply that in 
times when economy becomes necessary, 
trade inclines toward the store that gives 
the best values for the money. Having 
always sold for cash, we don't have to 
add anything to our prices to make up 
for losses occasioned by poor credits. 
This means a real substantial saving to 
every customer — and you'll find it so. 
Come and prove us. You'll find good 
values, even beyond your expectations. 
— Bernstein's, Pueblo, Cal. 

We invite cash buyers to take advan- 
tage of our determination to still increase 
our Woonsocket business and defy any 
attempt to equal our cut prices by any 
of the venders giving prize packages with 
sticky wares. — Rogans, Woonsocket, R. I. 

From a credit to a cash basis. We pay 
cash for our goods and get the benefit 
of the cash discount. We sell them for 
cash and give you the benefit of this 
discount. We find that by carrying on 
a strictly cash business we can give our 
customers better goods for less money 
than we can by the credit system. That 
is the reason for the change. Judging 
by the crowds which visit our store daily 
this move on our part has met with 
hearty approval. — York Bargain King, 
York, Pa. 

The power of the Macy cash system in 
creating matchless economies was never 
illustrated more convincingly. The in- 
terest caused by these sales is unprece- 
dented. Practically every department in 
this great store contributes special val- 
ues from stocks worth in the aggregate 
$3,000,000.— Macy's, New York, N. Y. 



CASH 



OF SELLING PHRASES 



165 



The Dry Goods Economist says : " No 
man who has understanding sufficient to 
carry him through the first proposition 
of Euclid can question the contention 
that the merchant who sells for cash can 
oe content with smaller margins than 
one who credits." If not, why, may we 
ask, is so much emphasis in current pub- 
licity laid upon the spot cash feature 
of various fortunate purchases? If the 
public can buy to as good advantage on 
a credit basis, how does it happen that 
the merchant cannot? If either could, 
surely both could, but, of course, neither 
can and neither does. We sell strictly 
for cash and are content with little 
profits.— The Big Cash Store, St. Thom- 
as, Out. 

We sell for cash, give no discounts 
and pay no commissions. Our low prices 
are historical. The depositors' account 
department was organized as a conven- 
ience for our patrons — one affording 
every advantage of a credit system and 
none of its drawbacks. Deposit a sum 
of money — large or small — make pur- 
chases in the usual way and have them 
referred to the account for payment. 
Monthly . statements, showing the con- 
dition of the account, will be mailed to 
you. Interest at the rate of four per 
cent., compounded every three months, 
will be allowed on your daily balance. 
Your deposits cannot be drawn against 
by check for expenditures made outside 
of the store, as we do no banking busi- 
ness; but any or all of it can be with- 
drawn at any time. — Macy's, New York. 

Cash. — It is the cash that talks. If 
you have the money, we have the goods. 
We know we can save you 20 to 30 per 
cent, on your investment. — Nickle-Plate 
Grocery Company, Alliance, O. 

Cash! Cash!! Cash!!!— Cash is the 
only lever which can move any goods out 
of our house from this date on until we 
give further notice. — Geltz, Mansfield. 

When you pay cash you're entitled to 
the savings in cash, and get them here, 
too. Any item here or any item in the 
store will prove our prices lowest. — Bos~ 
ton Store, Chicago, III. 

Saves you all the dealers' profit. We 
sell for cash only, which enables us to 
make our astonishingly low prices, as we 
have no bad accounts or excessive selling 
expenses to add to our costs. — The Gold 
Coin Stove Co., Troy, N. Y. 

When you aim ttf pay cash, come here 
and save the difference in price. — The 
Bee Hive, Charlotte, N. C. 

Buying for cash, selling for cash, en- 
ergy, truth and capacity are the living 



principles responsible for the marvelous 
growth of business at this genuine, dyed 
in the wool "cash" dry goods store. Bay 
City "Cash" Dry Goods Co. is our trade 
mark. It means something. It stands 
for "cash" in both buying and selling. 
It stands for first quality, high grade, 
stylish and satisfactory merchandise at 
the lowest "cash" selling prices. It means 
all these things to the store. It means 
all these things and more to our custom- 
ers. This store's policy is buy cheap, sell 
cheap and satisfy. — Bay City "Cash" 
Dry Goods Co., Bay City, Mich. 

Buying for Spot Cash and saving the 
Profit-Sharing Coupons is just like plac- 
ing money in the bank. The customers 
of this store always have that sense of 
satisfaction at having something laid 
aside for a "rainy day." The Profit- 
Sharing Coupons enable them to furnish 
their homes without cost, and the dif- 
ference between our small profit prices 
and what they are forced to pay else- 
where means a snug little bank account. 

Buying for cash, selling for cash — 
energy, truth, enterprise and modern 
methods, are the living principles respon- 
sible for the marvelous growth of busi- 
ness at this reliable "dyed-in-the-wool" 
cash store. We buy in enormous quan- 
tities direct from the manufacturers and 
sell first-class merchandise at the closest 
possible margin of profit. In buying 
here you are not paying the middlemen 
a profit because all our goods come di- 
rect from the largest makers and pro- 
ducers. Our shrewd, wide-awake buy- 
ers never close their eyes when the pub- 
lic's interests are at stake. Their one 
aim and purpose is to gain the biggest 
possible price concessions that ready 
cash, constant attention and tactful man- 
oeuvring can secure. In buying of us you 
are absolutely certain that the merchand- 
ise will be first-class. Anything proving 
unsatisfactory will be willingly exchanged 
or money refunded without question. — 
Clarke Bros., Scranton, Pa. 

Do you want the best for the smallest 
cash price? If so "The People's Store" 
must be your watchword, and if you are 
a stranger in the city a visit to this store 
Tuesday will prove to you the truth of 
our claim, viz.: "We sell the best, yet 
the price is small." We buy and sell 
for cash only. That's why. — People's 
Store Co., Tacoma, Wash. 

Installment dealers can't compete with 
our low cash prices and live. They have 
elaborate and expensive collection systems 
and their court and lawyer's fees are 
large items. — The Excelsior Clothing Co., 
Binghamton, N. Y. 



CASH 



166 



ADVERTISERS CYCLOPEDIA 



I am selling goods for money and not 
for the pleasure of putting some one's 
name on my books. It costs a store ten 
per cent, more to sell goods on credit. — 
Swift's, Los Angeles, Cal. 

This store is a cash store. It has the 
buying machinery of the Kansas City 
store, with all its great prestige in cash 
buying, at its disposal. Thirty trained 
buyers in the Kansas City store, as- 
sisted by the buyers who have helped to 
build the Kemper & Paxton business, are 
using cash in buying the great values 
for this Topeka store. The vast quali- 
ties that can be handled by this big store 
and the great Kansas City store com- 
bined make low prices as easy as any- 
thing can be. Then when we place our 
close cash prices on these goods, no risk 
of loss, no expensive bookkeeping, no 
stock of merchandise on the credit books 
and another in the shelves — we say when 
we put our close cash selling price on 
these close bought goods, we've got bar- 
gains no store in this western country 
can match. — Jones Dry Goods Co., To- 
peka, Kansas. 

The Bay City "Cash" Dry Goods Store, 
the home of "cash" business values. The 
popular rendezvous of thrifty money- 
saving thousands within and outside the 
broad confines of the city. There's an 
every-day onward march in the Bay City 
"Cash" Store. Throngs of contented and 
satisfied buyers at every counter. There's 
a homelike air of comfort and confi- 
dence on every face. Confidence in the 
store. Confidence in the goods. Confi- 
dence in the prices. Money is power. 
The bed rock of our strictly "cash" plan 
in both buying and selling. The best of 
merchandise within the reach of toiling 
millions. — Bay City Cash Dry Goods 
Store, Bay City, Mich. 

At no previous sale have we offered 
such Bargains at Half-Price in High- 
Class Merchandise. Every Dry Goods 
Department in the store is represented. 
Buy for Cash and buy all you can. — 
Hills, McLean fy Haskins, Binghamton. 

Now, to your profit. Nearly 75 per 
cent, of the Grocery business done in this 
country is done on credit. Every time 
a cent's worth is bought on credit some 
one loses money. If it isn't the mer- 
chant, it is the customer, for cash is 
King, and always will be all powerful in 
the commercial world. Any one can buy 
anything cheaper for cash than on time. 
We buy for cash, we sell for cash — 
treating all with the same liberality — - 
giving all the same guarantee — "Satis- 
faction or Your Money Back." — Jones 
Dry Goods Co., Kansas City, Mo. 



Selling for cash means no bad debts. 
It means also, that you do not pay an 
added profit to cover hire of extra book- 
keepers and bill collectors. It also means 
we buy for cash and take the discount. 
This is no theory, we have had it in 
active practice many years. Our cash 
basis is a safeguard to both of us. If 
out of city write for illustrated cata- 
logue. — Mulford, Jeweler, Memphis. 

The fact that this store does offer 
these cash bargains is proof enough that 
we are able to sell for less. To buy 
and to sell for cash is the most clear 
cut way to trade we know of. When we 
buy goods, we buy in big quantities, be- 
cause we have the outlet. We pay spot 
cash and thereby secure the lowest 
prices, which no credit store can buy at, 
because the store that gives credit to its 
customers must ask credit of the whole- 
saler. We add a small profit, because 
selling for cash does away with all the 
losses that a credit store suffers from 
bad accounts. — Jones Dry Goods Co., 
Topeka, Kan. 

Midwinter, with all its drawbacks, 
brings one blessing to the working peo- 
ple. It is the season of low prices on 
general merchandise. Do not forget that 
Houghton <§• Dutton lead the procession 
in low prices, a fact made possible by 
our spot cash system of buying and sell- 
ing. It pays to pay cash. — Houghton fy 
Dutton, Boston, Mass. 

Is cash your comforter or credit your 
worry? Vermelto and his wonderful 
tricks! As baffling as the credit man's 
monthly settlement. All day Monday, 
Tuesday and Wednesday Vermelto will 
do the wizard act in our show window. 
It's the " presto change " that any one 
can do if he only knows how. Just as 
smooth and slick is the sweetened talk 
of the fellow who charges you $20 on 
credit for the identical suit we sell for 
$10 cash. Vermelto has you hypnotized 
and so has the credit man. Vermelto is 
a vendor of tricks and he'll tell you 
all about the vanishing handkerchief for 
25c. That's the living he gets out of 
his job. Our living is selling reputable 
merchandise for cash, at one-quarter and 
one-half less than the man whose family 
of non-collectibles accumulate in his 
ledger and the difference figured up on 
the good friends that pay. There are 
two ways to look at matters. One is 
through sentiment — the other through 
business lens. If you have an eye for 
business you choose to be independent 
from and under no obligations to your 
merchant. That's paying cash. — F. E. 
Mistrot, Galveston, Tex. 



CASH 



OF SELLING PHRASES 



167 



Cash counts. — Clarke Brothers, Scran- 
ton, Pa. 

Selling for cash only enables us to 
make lower prices than credit stores 
can make. Watch our daily ads and com- 
pare our prices with the credit store 
prices. — Weinstein's, Great Falls, Mont. 

Spot cash — that unerring business bul- 
let — is always used by us, and we get 
every concession that money can give. — 
N. Y. Mail Order Store, New York. 

"We get cash for goods and give you 
the best goods cash will buy. — John R. 
Siefert, San Diego, Cal. 

I have taken an oath to sell for cash 
only; not to trust any person at this 
store; not to sign either bond or note, 
or become security for any party. Sub- 
scribed and sworn to before C. W. John- 
stone, J. P., Phoenix, Arizona, C. W. 
McKEE. — McKee's Cash Store, Phoenix. 

Here is a crowded, newsy page of 
big, honest values we are able to offer 
because we buy and sell for spot cash, 
losing nothing through bad debts. — Jones 
Dry Goods Co., Kansas City, Mo. 

We conduct a cash business — buy 
larger quantities of goods than any other 
similar house on the Coast. Our prices, 
of course, are much lower than firms 
which buy in small quantities — the per- 
centage of profit may be the same — still 
our prices are considerably less — no 
doubt you catch the point. — John Breuner 
Co., Sacramento, Cal. 

Cash here, versus credit elsewhere. No 
man who will stop to think a moment 
can question the contention that, every- 
thing else being equal, the merchant who 
sells for cash can be content with smaller 
margins than one who credits. If not, 
why, may we ask, is so much emphasis 
in current publicity laid upon the "spot 
cash" feature of various fortunate pur- 
chases? If the public can buy to as 
good an advantage on a credit basis, 
how does it happen that the merchant 
cannot? If either could surely both 
could. But, of course, neither can and 
neither does. — Wise, Smith <$• Co., Hart- 
ford, Conn. 

Our cash system of selling meats, vege- 
tables and fruits is a sort of savings 
institution that Portland people seem to 
appreciate. It puts us in a position to 
quote low prices that the credit merchant 
can't touch. Through fostering economy 
in our patrons it sews up many a leaky 
pocketbook. — Mercier Meat Market, 
Portland, Me. 

Prices — What a world of power in the 
price. The strength is in their little- 



ness. Keeping hammering away day in 
and day out, shopping around with cash 
and then selling for cash is what makes 
this the busy store in summer. Listen 
to the bargains we are able to offer for 
to-day. — Jones Dry Goods Co., Kansas 
City, Mo. 

We buy the best produced. We sell 
no goods on the installment plan. 
Therefore we have no bad accounts for 
you to help pay. Neither do we charge 
you for the services of collection, as 
we have none. — C. F. Hausberger $ Co., 
Columbus, O. 

We do as we advertise. Satisfaction 
or money back. No charges made — 
Strictly cash. — The Hub, Bay City, Mich. 

Arouse — Arise — Assert Your Rights. — 
Shake off the shackles of high prices and 
legalized extortion. Prepare for a week 
of unparalleled cheap selling at the Bay 
City "CASH" Dry Goods Store. A 
seething maelstrom of values in a whirl- 
wind of panic stricken prices. Every 
department in the store is at the kind and 
tender mercies of a money-saving peo- 
ple. — Cash Dry Goods Co., Bay City. 

Spot cash — the gospel of good business. 
It was ready money that made this manu- 
facturers' clearance sale possible. Anx- 
ious to sell, willing to sell cheaply, we 
caught the manufacturers when courage 
was weak and the market nervous. We 
struck them with spot cash, money down, 
meant immediate relief and they took 
their medicine— not without a grimace, 
but they took it. The Globe doesn't in- 
vest spot cash in questionable property, 
not at any price. Quality the steel, low 
price the flint, the spark struck from the 
two, that's a Globe store bargain. That's 
worth remembering just now. — The 
Globe, Youngstown, Ohio. 

The cash buyer gets the closest pos- 
sible price, as he should; the credit buyer 
pays what the accommodation costs and 
knows precisely what the cost is — an 
advantage possible only when dealing 
with a one-price firm. — Geo. T. Brodnax, 
Memphis, Tenn. 

" We sell for cash, give no discounts 
and pay no commissions. This is the 
only big store we know of that does a 
strictly cash business, and yields no con- 
cessions that all may not share. Such a 
system creates money-saving opportuni- 
ties and enables us to underseU— easily 
undersell— all other stores. It provides 
the best values for those who spend 
money open-handedly, as well as for 
that larger class whose purchases are 
controlled by the strictest economy.— 
Macy's, New York, N. Y. 



CASH 



168 



ADVERTISERS CYCLOPEDIA 



The Stone, Fisher & Lane stores do 
business on a cash basis. And, after all, 
that's the right way — for who was it said 
in the senate: "Gentlemen, I have found 
it — the philosopher's stone that turns 
everything to gold — it's pay as you go !" 
— Stone, Fisher $ Lane, Tacoma, Wash. 

Our cash plan and economical busi- 
ness methods make it possible for us to 
sell goods at a smaller margin of profit 
than "regular stores." That's why we 
give you better goods for the money 
than you can find elsewhere. — E. T. 
Barnes, Salem, Oregon. 

Debt will knock you out. We are 
steering this business to increasing suc- 
cess on the rational, riskless cash basis. 
Don't buy on credit. Little debts multi- 
ply with marvelous rapidity, and before 
you can realize their aggregate magnitude 
they assume the immensity of a moun- 
tain. And how they burden and depress 
and take all the snap out of business and 
all the flavor out of life! — McCord- 
Stewart Co., Atlanta, Ga. 

That's what you are entitled to at the 
Halpert & Jacobs' store — a running ac- 
count — a charge account — it's all the 
same. Instead of paying cash, you open 
an account, settle your bill in divided 
amounts instead of in a lump sum. There 
is no mystery about this plan — no un- 
fairness — the splendid success of the 
plan stands as proof conclusive. Would 
this modern plan of carrying accounts 
have gained such a triumph in two years 
otherwise? The minute you open an ac- 
count with us you have the goods — you 
enjoy their use at the time when you 
need them most. As you are paying a 
little right along, your account keeps 
growing less. You don't mind the outlay, 
because of the small, divided payments — ■ 
and you are dressed comfortably and 
fashionably, too. Either cash or credit 
are yours at cash prices — either way 
price and quality are just the same, you 
can depend upon it. Which way is the 
easier for you? — Halpert § Jacobs, Bing- 
hamton, N. Y. 



"The way to wealth, if you desire it, 
is as plain as the way to market." — 
Benjamin Franklin. Watch your expen- 
ditures ! Know how much you spend and 
for what you spend it. This informa- 
tion comes to you once a month — in com- 
pact, detailed form — if you avail your- 
self of the conveniences, advantages and 
economies of Macy's depositors' account 
department. You have all the conveni- 
ences of any credit system, without any 
credit system faults. You enjoy all the 
economies of Macy's cash system — and 
you get 4% interest on your daily bal- 
ance, compounded every three months. 
Every penny and every dollar earns in- 
terest for you daily until withdrawn. 
You may deposit as much or as little as 
you care to and have your purchases re- 
ferred to the account for payment. There 
is no waiting at the counter for change 
when on a shopping trip. Every month 
we will send you a detailed statement 
showing what you have bought and how 
much money remains on deposit. While 
your deposit cannot be drawn against 
by check for expenditures made outside 
of the store, you are privileged to with- 
draw any or all of it at a moment's 
notice. Macy's is a strictly cash store. 
It grants no concessions that all may not 
share, and it treats alike the million and 
the millionaire. You know that no store 
can sell goods as cheaply as a cash store. 
(No argument is required to prove that 
the customer must pay the store's ex- 
penses, including its bad debts — its pre- 
mium devices, its trading stamps and all 
other schemes.) Thousands have opened 
deposit accounts with us, realizing the 
value of this "up-to-the-times" saving 
method. We urge you to give it a trial. 
—Macy's, New York, N. Y. 

Quality, seasonable merchandise in 
large quantities at prices that have 
gained us fame, as "The Always Busy 
Store," "Givers of Best Values," "House 
of the People," "Cash" buying and 
"Cash" selling, is the secret of our su- 
premacy. — Bay City Cash Dry Goods Co., 
Bay City, Mich. 



CASH 



OF SELLING PHRASES 



169 



66 



CHRISTMAS 



95 



" Vot did- you vish? " set der young woman. 

" I vas looking for a Christmas present for my vife," I 
set. " I vish to buy somedings dot vill bring a great choy 
into her heart ad dis habby Christmas season, und vich I 
could afterwards use for a pair of carpet slippers or a 
shaving mug." 

Der young lady looked ad me mit short, sharp glances. 

" Dot makes 27,493 peoples dot haf came in dis compart- 
ment store to-day midouid knowing vot dey vas didding here, 
und I refuse to ged $8 a veek und be a human encyclope- 
dia." 

I began a short apologization, bud she reached down 
unter der counter und pulled ub a club. 

" Dis," she set, mit a vild look in der eyes, " dis is der 
habby season uf peace on earth, goot vill to men, bud der 
nexd person dot leaves his brains ad home und tries to make 
me tell him vot is a goot Christmas present vill ged a bitter 
svipe across der forehead." — From ee Dinkelspiel Goes 
Shopping," in New York American. 



Christmas is rapidly approaching — only 
twenty-four more buying days remain, 
and the last twelve of them will be days 
of such tremendous activity that this 
great organization will be taxed to its 
utmost capacity. We take this oppor- 
tunity to urge every one to consider this 
condition and make full use of the ad- 
vantages the present week affords for 
satisfactory and comfortable Christmas 
shopping. — Marshall Field fy Co., Chicago. 

The greatest Xmas store. Gimbel's is 
not only the biggest Christmas store, but 
it is the most beautiful and carries more 
merchandise of true worth than any store 
in the West. It offers more attractions 
for young or old, in fact has made shop- 
ping at the big store reach the highest 
degree of pleasure. Note this too: We 
afford you the greatest opportunities for 
buying Christmas gifts at a lesser ex- 
pense than anywhere in town. — Gimbel 
Bros., Milwaukee, Wis. 

What shall I give for Christmas? This 
very pertinent question is answered — ex- 
haustively, thoroughly, comprehensively, 
suggestively. We mention gifts appro- 
priate for every member of the family — 
father, mother, brother, sister, relatives, 
friends or sweethearts. And with the se- 
lection as varied and attractive as it is 
this year at this store, Christmas shop- 
ping and gift selecting is more of a 
pleasure than a drudgery. You come in 
this store and see so many beautiful 



things that are suitable gifts for the 
loved ones in mind that you are happily 
perplexed in not knowing which ones of 
the hundreds to buy. We offer you the 
result of years of buying and looking 
around for Christmas goods. While we 
are always desirous of selling just as 
low as we possibly can, yet quality is 
our foundation, and you can rest assured 
that any article bought for a present will 
give satisfaction and pleasure to the 
recipient every time he or she has occa- 
sion to use it. We are mentioning a few 
of the appropriate articles suitable for 
Christmas and are purposely omitting 
prices in order that you may forget all 
about the cost in anticipation of the 
pleasure of giving. — Wilmington Furni- 
ture Co., Wilmington, Del. 

Xmas favors. All this talk about no 
chimneys for Santa Claus to explore has 
been exploded, for in our basement are 
favors enough showing the good old-time 
brick and mortar chimneys that would 
make Santa Claus chuckle as far as he 
could see them. Snowballs, Christmas 
bells in white and in red, tiny sleds, gar- 
lands, reindeer mounted boxes, feathered 
turkeys, baskets of fruits and vegetables, 
snow babies, holly in sprays or in 
bunches, bells that really ring, stars, 
garlands and stockings that are candy 
holders; these and a great many other 
pretty decorative, useful-for-Christmas 
favors are to be found in the basement. 
— Abraham $ Straus, Brooklyn, N. Y. 



"CHRISTMAS" 



170 



ADVERTISERS CYCLOPEDIA 



Christmas suggestions from Lansing's 
growing dry goods store. Do your 
Christmas buying now before the real 
rush begins. The crowds are gradually 
becoming larger and each day this busy 
place gets more popular among Xmas 
shoppers. Do not put off your buying 
another day. Come now while the se- 
lections remain good. It's a positive 
fact you will be more satisfied all 
around, by so doing, for many others, no 
doubt, are like you, waiting till the last 
few days. — Dancer, Brogan $• Co., Lan- 
sing, Mich. 

To our friends out of town. We ad- 
dress this word particularly to people 
out of town, in an effort to present our 
broad Christmas stocks of furniture, 
rugs, draperies, etc. In recent years 
gifts have been running more and more 
to the practical, and never before have 
we had such fine assortments ready at 
such an early date. We beg to advise 
you to make early selections, and when 
this is done we will pack the article 
carefully, when requested, hold till a 
few days prior to Christmas, and ship 
or deliver free of all charges on five 
dollars or more, to any address in Cen- 
tral Illinois. — 8 chipper $ Block, Peoria. 

The Browne Pharmacy where you meet 
your friends. Appropriate, acceptable 
Christmas gifts ! You really must see 
the display of this, the leading drug 
store, to fully appreciate its magnitude 
and variety. The suggestions that are 
to be found here will furnish selections 
for many pleasing Christmas gifts. 
Throughout the line — the high standard 
of quality is maintained — and prices con- 
sistent with the values range to the popu- 
lar fancy. — New Bedford, Mass. 

'" There is one thing about the Loeser 
store," says a woman. "If you read 
about something in the store news and 
then go and buy it, you always find it 
comes up to expectations when you get 
it home." Of course it does. The store 
holds its special place in this commun- 
ity because of the thousands of friends 
it has made and keeps. And the way to 
make friends isn't to fool them on some- 
thing that they paid out their money 
for. As the Christmas season draws 
on, it is well to remember these things 
and to depend on the store that you 
know by experience is dependable. A 
great deal of the Christmas shopping 
is done in a rush. There isn't time to 
think over things and to make compari- 
sons as carefully as you might at other 
seasons. So it is the every-day-in-the- 
year dependable store that it is safest 
to pin faith to at this season. A 



thoroughfare has been made between Ful- 
ton and Livingston streets through the 
store by the opening of a main door to 
Livingston street. And along this new 
thoroughfare at all times you will find 
special values as notable as are to be 
had anywhere in the store. It is one 
more addition to the store's convenience 
and completeness. — Frederick Loeser $ 
Co., Brooklyn, N. Y. 

Only eight more shopping days before 
Christmas. Early preparation makes 
you glad to see Christmas coming, but 
what a worry and flurry and hurry there 
is to spoil Christmas for those who de- 
lay. The store is lively enough these 
days, but owing to our enormous floor 
space we are able to serve you comfort- 
ably and carefully. If your Christmas 
puzzle has not as yet been solved, come 
to Barney's — the greatest Christmas 
store. Our stocks were never as com- 
plete and the price never as attractive. 
— H. S. Barney Co., Schenectady, N. Y. 

Let this be your Christmas store. We 
come to you with this announcement in 
ample time to save you worry and money 
besides. We want everybody to feel 
that this is their Christmas store — that 
the big place is capable of meeting the 
demands of all and giving the best gift 
satisfaction to be found. One thing 
sure you can depend upon — and it's im- 
portant — and that is, there'll be no after- 
holiday regrets through anything not 
measuring up to your fullest expecta- 
tions. Another important thing we 
want to mention, too, is the fact 
that we trust you. Simply open 
a charge account and pay for the 
gifts after Christmas — a little at a time. 
It's a good time to pick out furniture 
gifts now. There's no immediate rush, 
excepting for your comfort. Those who 
like to shop leisurely and who want to 
go into the merit of everything critically 
— can come in now and go over the en- 
tire furniture display and then have 
anything "tagged" and put away. Then 
again you get absolutely first choice. — 
Hurley-Tobin Co., Trenton, N. J. 

Peoria's Christmas store — Schipper & 
Block's. There are less than five full 
shopping weeks between to-day and 
Christmas — and the Big White Store's 
holiday stocks are now practically com- 
plete. Remember that an hour's shop- 
ping in the morning is worth two in the 
afternoon, and that the first selections 
are always the most satisfactory. The 
resources of our store were never more 
fully proved than in the magnificent 
showing of holiday merchandise now 
ready. Goods stored when desired. — ■ 
Schipper § Block, Peoria, III. 



CHRISTMAS 



OF SELL IN G PHRASES 



171 



Every department in this progressive 
store is now filled with an endless variety 
of holiday gifts. Christmas shoppers find 
extra pleasure in making their pur- 
chases here on account of the neat price 
saving on each article. Everybody in- 
vited. Goods stored till Christmas. 
Come early to avoid crowds. — Lochman 
Bros., Springfield, III. 

Preparations. Two weeks more and 
then — Christmas, the favored time for 
countless thousands of bounteous feasts, 
cheery social functions and happy re- 
unions. Christmas, the greatest incen- 
tive for painstaking housewives to make 
their dinner table excedingly delightful 
to the eye and surpassing gratifying to 
the appetite. Women with such thoughts 
in view will find the Kaufman store 
splendidly ready with the many needfuls 
of this great feast day, in abundant va- 
riety, of character to do credit to the 
taste and judgment of exacting house- 
wives, and at prices especially favor- 
able. — Kaufman's, Trenton, N. J. 

Begun in earnest. Any one who 
walked through Loeser's this morning 
could have no doubt of it. The Christ- 
mas shopping has begun in earnest. 
There is a holiday atmosphere all 
through the store. And in these early 
days of the holiday season there is a 
freshness and special charm about the 
Christmas merchandise that makes it 
well worth while to begin now. In this 
one store is assembled over four mil- 
lion dollars' worth of high grade mer- 
chandise^ — merchandise of the Loeser 
standard. It is a tremendous stock. But 
it is because of the completeness of the 
stock and its special readiness to suit 
every personal need rather than on ac- 
count of its immense volume that we be- 
lieve the store to be in even better holi- 
day trim than ever before in its his- 
tory. — Frederick Loeser ^ Co., Brook- 
lyn, N. Y. 

If you have thought of replenishing 
the dining-room, this is surely the time 
to do it. You ought to have the dining- 
room in shape so that you can enjoy 
your Christmas dinner. We have a mag- 
nificent showing of dining-room furni- 
ture as complete as can be found in any 
store in the country. — The Fair Store, 
Binghamton, N. Y. 

Two very important results from early 
Christmas shopping. First, you can serve 
your own interests so much better, 
there's greater variety to choose from, 
the goods are fresher, there's less in- 
convenience, there's less jostling and el- 
bowing now than later on, there's much 
that will profit you personally in early 



shopping. Secondly, you can do a world 
of good to employes — from check boy 
on up to salespeople, on through to the 
drivers and the horses, by shopping 
early; you can lighten the labors of all, 
for which they would be sincerely grate- 
ful to you. So with a trifle of fore- 
thought you can serve both factors- 
employe and yours loyally. — S. P. Dun- 
ham <$• Co., Trenton, N. J. 

Christmas stocks at highest point of 
completeness now, and exceptional 
values rule. The holidays are almost 
here and Christmas gifts will readily 
suggest themselves if you visit this great 
Christmas store. The splendid readi- 
ness of our immense stocks now makes 
selection a pleasure. We would direct 
special attention for to-morrow to the 
great money-saving reductions on many 
seasonable lines, while the fact that these 
great special offerings are suitable for 
Christmas gifts give double importance 
to these time sale events. To-morrow 
will present the opportunity of all op- 
portunities to supply your present or 
Christmas needs. — Thos. C. Watkins, 
Hamilton, Can. 

A good beginning makes a good ending 
to Christmas shopping — shop early. Days 
are flying as they always fly .when the 
Yuletide season comes around — when 
there is so much to do in preparation. 
Christmas eve will be here almost be- 
fore you know it — only twenty-two shop- 
ping days left. If you haven't begun 
your Christmas shopping, begin now — 
slow beginners are apt to prove slow 
finishers, and judging by the last day's 
Christmas rush of a year ago, we will 
have more than we can do to give that 
perfect service that we would like. Help 
us, help yourselves, help our drivers, help 
our salespeople by doing your Christmas 
shopping early — early in the month, 
early in the day. First week of Decem- 
ber Christmas shopping will be a pleas- 
ure. Second week it may be satisfac- 
tory. Third week it will be a whirl. The 
last half week it will be a crush. — The 
T. Eaton Co., Winnipeg, Can. 

Add to the pleasure and merriment of 
the holidays by brightening and beau- 
tifying your dining-room. Our desir- 
able showing in this line is the newest 
and gives the greatest satisfaction. 
Comparison convinces of a genuine sav- 
ing. — Mason's, Brooklyn, N. Y. 

Don't let the pleasure of the coming 
holidays be marred by a single over- 
sight. Look at your table linens, your 
furniture, your larder, your glass, china, 
cutlery, etc., and fill in whatever neces- 
sary. — H. Batterman, Brooklyn, N. Y. 



"CHRISTMAS" 



172 



ADVERTISERS CYCLOPEDIA 



Odd, decorative brass. A studio ex- 
hibit and sale. Get a fine jar or candle- 
stick of hammered brass and you have 
something genuinely artistic and in- 
dividual. The studio has been collecting 
such things — there hasn't been in Brook- 
lyn before a showing of brass pieces 
to equal the one now ready. There are 
massive jardinieres and pedestals, and 
there are also dainty little brass fern 
holders. There are trays, jars, candle- 
sticks and many other pieces. Most of 
them show the hammer marks very plain- 
ly. — Frederick Loeser <$; Co., Brooklyn. 

Sale of Christmas goods. Christmas 
gifts are included in this big list of sav- 
ing opportunities. Everything mentioned 
is a seasonable need— goods you want. 
Remember, there are only twenty more 
shopping days till Christmas, and best 
choice is always obtained by early buy- 
ers. Some sales of more than usual im- 
portance for Saturday are: The book 
sale, some 3,500 gift books going on 
sale at 19c, 25c, 35c and 40c. The sale 
of Christmas ribbons — over 100,000 yards 
specially bought for this event, on sale 
at 4 yards for 5c, 3 yards for 10c, 5 
yards 25c and 12£c yard. The sale of 
gift china — many hundred pieces ready 
at very special prices. The room-making 
sacrifice sale of footwear and the sen- 
sational coat sale. From top to bottom 
this immense establishment, containing 
the space of any other two stores, has 
turned into a Christmas store, and holi- 
day buying can be accomplished here 
with the maximum of comfort and the 
minimum of money. Start right out 
with your list to-morrow morning. 8.30 
sharp is none too early — The G. W. Rob- 
inson Co., Ltd., Hamilton, Can. 

Electroliers for fine giving. The com- 
plete Christmas stock now invites you, 
and immediate choosing is far best, since 
there will be no duplicates of the artistic 
specimens, as overcrowding factories can 
not take orders at this late day for holi- 
day delivery. Mr. Man, your wife 
wanted an Electrolier last year, didn't 
she? You didn't get it, perhaps. If so, 
we suggest that it will solve this year's 
problem as almost nothing else. — Schip- 
per $ Block, Peoria, III. 

Dainty Christmas novelties in fancy 
goods. The hundreds of women who daily 
turn to this section for the inexpensive 
remembrances which are included on 
every Christmas list will find in our pres- 
ent great assortment not only the wid- 
est varieties of new and effective ideas, 
but many remarkable instances of un- 
equaled value-giving. — Marshall Field Q 
Co., Chicago, III. 



Our preparations for Christmas. If 
you will note our advertisements from 
day to day we are sure it will help settle 
many vexatious Christmas problems, for 
we have racked our brains to make it 
as easy for you as we know how. There 
are not many shopping days remaining 
before Xmas, so for your benefit as 
well as ours, we advise early buying, 
which gives you the benefit of choice se- 
lection and better service. — The B. $ M., 
Peoria, III. 

If you are not sure what to give, give 
a 1907 calendar. There is hardly a gift 
need that a calendar will not appropri- 
ately fill — whether you want to mail only 
a dainty remembrance or a substantial 
present. Anybody can send anybody a 
calendar — like books or flowers — and 
even the woman who "has everything" 
will be sure to appreciate one of the 
beauty things. Never were the calen- 
dars more charming than this year. All 
the favorites are here — the Underwood, 
the Christy, the Madonna calendars, the 
Posters, the Cat calendars, and dozens 
of new designs, ranging from 19c up to 
the exquisite platinum prints tinted with 
hand colors at $2.80. Widest and best 
choosing at Loeser's — and wisest choos- 
ing while stocks are fresh and unhandled. 
— Frederick Loeser fy Co., Brooklyn. 

Holiday photos. No gift gives greater 
pleasure to both donor and recipient 
than a photo — especially if it be a Miller 
photo, which embodies all the virtues of 
art in photography. — Miller Studio, 
Minneapolis, Minn. 

The Christmas picture frame. It 
should be ordered now. We are pre- 
pared to take good care of the holiday 
rush orders, but, of course it is advis- 
able to place your order as quickly as 
possible, thus insuring prompt service 
and all around satisfactory execution of 
your order. We have a very extensive 
stock of frames, we employ experts who 
know the framing business from a to z, 
and we charge prices that are unques- 
tionably the most moderate to be found 
anywhere for like high class work. 
Place your order now. — Kaufman's, 
Trenton, N. J. 

Any one desiring to give silver for a 
wedding present or Christmas gift will 
particularly be interested in this splen- 
did showing of beautiful pieces in sterling 
silver, at Mayer's. The collection at the 
present time offers such variety as will 
not be found later on in the season. Now 
is the right time to select the choicest 
gift things for Christmas. We lay 
goods aside for later delivery. — Charles 
Mayer $ Company, Indianapolis, Ind. 



"CHRISTMAS" 



OF SELLING PHRASES 



173 



Take out your calendars, men and 
women folks, and see what little time 
there remains before the joyful Christ- 
mas. Here the Christmas spirit is al- 
ready asserting itself from basement to 
roof. Holiday stocks are being installed, 
our sales force is being augmented in 
anticipation of heavy holiday buying, 
and facilities have been increased 
throughout to meet all demands. Ex- 
perience is the best teacher. Don't de- 
lay your holiday buying. — H. Batter- 
man, Brooklyn, N. Y. 

Never has the far-famed present store 
of the metropolis succeeded in display- 
ing, so early in the season, such a mag- 
nificent array of goods suitable for gifts 
as will be shown the coming week. We 
have positively outdone ourselves. — Hig- 
gins §■ Seiter, New York, N. Y. 

Christmas is coming, so is Santa Claus. 
Next Saturday will find him in his little 
red house at Loeser's. By wireless he 
sends another message from Newfound- 
land: Saw Peary's ship, the Roosevelt. 
Did not stop to go on board — too anxi- 
ous to reach Loeser's by Saturday. 
Everything is ready for Santa Claus — 
the finest collection of playthings that 
even the Loeser store ever had to show, 
and the telephone in first rate working 
order for this year again. Children may 
telephone Santa Claus every night be- 
tween 6 and 8 after December 1. And 
just a word in the ear of parents: Do 
the important Christmas choosing now, 
while all the playthings are at their 
freshest and stocks are full, and before 
the presence of Santa Claus brings 
throngs at all hours to the toy store. 
No toys anywhere like these at these 
prices. — Frederick Loeser $ Co., Brook- 
lyn, N. Y. 

We are ready for Christmas — are you? 
The experience of previous years endorses 
the advisability of early preparations 
and early buying — especially if the gift 
is to be garments to measure, etc. We 
are splendidly prepared. Our wonder- 
ful toyland is boundless in the assort- 
ment of Christmas presents for children 
of all ages, temperament and preference. 
It is as though a fairy story had come 
true — no description could correctly pic- 
ture the astonishing variety and im- 
mensity of this great wonderland of toys, 
dolls, books and games. Mechanical in- 
ventions most extraordinary are here. 
The doll display is the largest and finest 
we have ever shown — a magnificent carni- 
val of dolls of many nationalities, sizes 
and kinds that's making the eyes of hun- 
dreds of little girls stand wide open. 
There are books and games for old and 



young, old favorites and those that make 
their bow this year. Every department 
in this big Christmas mart is in holiday 
array and filled with useful, appropriate 
gifts for every member of the family. 
For several weeks already we are very 
busy filling and reserving orders for 
throngs of merry holiday shoppers. — 
Kaufman's, Trenton, N. J. 

We are preparing to make the store 
this year again the Christmas store, and, 
as the law of our progression demands, 
we have gone about making preparations 
in a more elaborate way than ever be- 
fore. The store is already full of Christ- 
mas hints and in more ways than one 
people can advantageously start their 
Christmas planning now and call on this 
store right off to help — you'll find it ever 
ready. — Blooming dale's, New York. 

Only 23 buying days until Christmas 
and the last 15 of these will find the 
store inevitably crowded, leaving about 
8 days for that leisurely selection which 
is so much desired by discriminating 
purchasers. A great many people are 
already taking advantage of this op- 
portunity and Christmas buying is well 
begun. The present condition of our 
stocks afford a wide selection of gift 
articles suitable for the holidays. — <7o- 
lumbus Dry Goods Co., Columbus, O. 

Will you want sleds or skates for the 
children at Christmas? If you do you 
would better make your selections now, 
while our stock is complete. We will 
put them aside for you if you wish it. 

Shabby furniture mars the effect of 
the finest feast. Don't let your Christ- 
mas dinner be spoiled by retaining arti- 
cles that are the worse for wear. You 
will be able to find furniture in our 
warerooms that will suit your rooms, 
your taste and your pocket. The styles 
are the very latest and the quality is 
guaranteed. Select what you require 
now in time to adorn your home for 
Christmas, and be happy in the knowl- 
edge that it will give perfect satisfac- 
tion at many future festivals. 

The experience of everybody supports 
the wisdom of early shopping for Christ- 
mas. Our holiday lines of merchandise 
are now more complete than ever before 
at this date — and your friends to be re- 
membered are known. The better selec- 
tions and the more leisure possible now 
make early holiday buying a pleasure. 
Many people are already busy with their 
Christmas shopping lists. This store is 
much more conspicuously than ever be- 
fore the recognized headquarters for 
Christmas goods. — Marshall Field § Co., 
Chicago, III. 



CHRISTMAS" 



174 



ADVERTISERS CYCLOPEDIA 



"To Bloomingdales' again for Christ- 
mas shopping." That's the byword of 
the multitude of practical people who 
know that this all-year-round store is 
always to be implicitly relied upon at 
holiday times — its workings are as smooth 
as brains and experience can make them, 
and so Christmas "shopping worry" is 
unknown to its patrons. — Bloomingdales/ 
New York, N. Y. 

As beautiful with lights and flowers 
and decorations as the cramfull stocks 
would permit is the "Sisson" store just 
now. Large stocks are of vast import- 
ance, of course. Every one that has 
to do with Christmas goods, and few 
have not, is just as full of good things 
as possible. The pretty things and use- 
ful articles are themselves decorations 
and nothing could be more interesting. — 
Sisson Bros.-Welden Co., Binghamton. 

Enormous stocks constantly passing in 
and out of the big store. "You keep 
turning your stocks so rapidly that noth- 
ing ever remains long enough to lose 
the lustre of its freshness," remarked a 
visitor the other day. That's true. We 
don't believe in lingering conditions. We 
operate during the Christmas season as 
we do throughout the other periods of 
the year. Stocks must sell rapidly. And 
they do ! We have what the greatest 
number of people want, and we price 
everything in a way that meets with the 
promptest approbation of the largest 
number of shoppers. That policy has 
been followed unswervingly ever since 
the store opened. Moreover, we extend 
to our customers every shopping com- 
fort and facility. If any fault crops 
up we endeavor immediately to rectify 
it. If it escapes our observation for the 
time being we feel under obligation to 
whosoever brings it to our attention. By 
so doing we are constantly making our 
organization and service more perfect. 
We go into the world's best markets 
for the best merchandise. We spare no 
money to make the store attractive. We 
stop at nothing legitimate to make you 
a firmer friend and a more frequent 
patron. A visit to The Siegel Cooper 
store at any time will readily convince 
you. — Seigel Cooper Co., New York. 

Holiday goods, are coming fast now — 
almost the entire second floor of the 
Main street section is devoted to this 



display. Come as often as you will and 
see them. Goods laid by for you. Early 
selecting is desirable — B. $ O. Gann, 
Pueblo, Colo. 

"If I had my own way about gifts" I 
would give to all people just what they 
want. If I couldn't tell what they want 
from their tastes I would ask them. I 
would never give? a cigar clip to a man 
who doesn't use tobacco, nor a stop 
watch to one who never saw a horse- 
race. I would give clothes, shoes, hats, 
if I thought people needed them — with- 
out the slightest hesitation. I would 
measure his old coat around the chest 
and pick out a "house coat." And I 
would look at the number inside his 
shoes, so that his slippers would fit 
when they came home. I would stuff the 
stockings of children with warm wraps 
and dresses and underwear, rather than 
with sweets. Santa Claus attends to 
the toys and candies. I would like gloves 
and neckwear and collars and shirts, 
and I would see that every one got a 
dress pattern or two, of cotton, wool or 
silk — for they can be made up whenever 
wanted. I would give to every one at 
least one book. I would give jewelry 
to those who can afford to wear it, and 
watches to those who are habitually be- 
hind time. To that golf fiend — I mean 
friend — of mine I would send one of 
those Angora jackets — and get it now 
before they are gone. To that girl who 
plays all day next door on the old piano 
I would give a new Chickering or Vose; 
and to every child I would give some 
sort of musical instrument, for I believe 
every one should learn to play some- 
thing. Besides, it would keep them out 
of mischief. If I had my own way I 
would have Christmas every day in the 
year — making everything bought a gift 
to some one. — Wanamaker's, Philadel- 
phia, Pa. 

Some gift suggestions: For a sweet- 
heart — The diamond ring and your heart, 
too, a locket with the miniature in it, a 
dainty picture in a gold frame, stylish 
stationery, a gift clock for her bedroom, 
silver articles for her writing desk. For 
a wife — A new watch, diamond eardrops 
(coming in again), cut glass pieces, or 
sterling silver for the table, hand-painted 
china, fine opera glasses, silver buckle 
belt, that diamond ring she never got. — ■ 
C. L. Byrd <f- Company, Memphis, Tenn. 



CHRISTMAS" 



OF SELLING PHRASES 



175 



CIGARS AND TOBACCO 



Christmas cigars for ladies to give the 
gentlemen. When it comes to buying 
cigars for gift purposes, we're prepared 
to meet you on the ground floor with a 
big collection of popular brands in boxes 
of all sizes. Ladies need not hesitate 
in the least from buying here, for we're 
familiar with the tastes of New Bedford 
smokers and carry a stock of most se- 
lected brands. Prices from 50c to $5 the 
box. — Brown's Drug Store, New Bed- 
ford, Mass. 

There is nothing that will please a 
man better than a box of fine-flavored 
cigars — or a beautiful pipe. Every man 
wishes a good pipe and every time he 
smokes he will thank the giver; the bet- 
ter the cigars or pipe, the greater the 
thanks. Our stock is carefully selected 
to please particular men, and ladies can 
safely trust to our judgment in making 
selections. Although ladies do not 
smoke, they enjoy the delicate fragrance 
of a good cigar. The aroma of our 
splendid brands is most agreable to the 
smoker and to those around him. We 
carry in stock every variety of pipes 
from the penny clay to the elaborately 
carved meerschaum. We save you money 
if you make your Xmas selections here. 
Every dollar spent in our store reaches 
the limit of its purchasing power. Come 
in and make your selections now. Ladies 
— watch our advertisement for Friday 
and Saturday. There will be big bar- 
gains. — The Brunswick Cigar Co., Al- 
lentown, Pa. 

Why Uncle Sam is thankful is no 
puzzle, for he smokes Miles Standish 
special cigars, the best in the country. 
For an after Thanksgiving dinner smoke 
they are just the thing, giving that de- 
lightful sensation where good digestion 
waits on appetite. — R. B. Kook $ Co., 
Fargo, N. D. 
/ "First come, first served." Such an 
offer isn't made every day, can't last 
forever. But to introduce the General 
Hartranft cigar — fine quality and a good 
smoke every way — it will be sold for a 
nickel. When you try it you'll say it's 
worth more. This asks only the trial — 
you'll do the rest. 25, 50 and 100 boxes 
for sale at all stores. — C. E. Blair <$• 
Sons, Makers, Harrisburg, Pa. 

Women needn't be timid about giving 
cigars. There's a brand that can be de- 
pended upon to please the smoker, no 

CIGARS AND 



matter how particular he may be. Many 
women want to give cigars for Christ- 
mas gifts, but are undecided because 
they know so little about tobacco. Wo- 
men are urged to note the significance 
of the long record of the famous King 
Oscar cigars, 5c. Fifteen years of steadi- 
ly increasing popularity — such a service 
is worthy of confidence. Fifteen years 
of regular quality, of satisfaction, of 
keen en j oyment. Sure ! — any man will 
welcome a box of these good nickel 
cigars. — Harrisburg, Pa. 

There's real satisfaction is smoking 
Hyperion Perfectos — the man who has 
not tried them has missed a real treat. 
Hyperion Perfectos are made from the 
very finest quality of Havana tobacco, 
which is called in the market Vuelta 
Aba jo. The wrapper is Connecticut 
broad leaf, making the most satisfying 
combination you could wish for. Why 
not ask for Hyperion Perfectos to-day 
and enjoy a really good smoke? — /. Kil- 
feather, New Haven, Conn. 

The El Toros now on the market are 
finer in quality than ever, because of the 
unusual excellence of this year's crop 
in Porto Rico, only the best selections 
of which are used to make the El Toro. 
Made in a thoroughly modern factory, 
with facilities and methods unequaled by 
any other manufacturer. El Toro cigars 
are unquestionably the finest 5-cent cigars 
Porto Rico has ever produced. Every 
El Toro cigar is now branded so you can 
be sure you get the genuine. — Porto 
Rican-American Tobacco Co., St. Paul. 

Each leaf of tobacco that enters into 
the manufacture of this cigar is treated 
by a process of sweating that reduces 
the remaining nicotine to a minimum. 
Result — you can smoke all the Taco 
cigars you want without experiencing 
that "sleepy stupor." — The Tracy $ 
Avery Co., Mansfield, Ohio. 

From a crop of tobacco as fine as any 
grown in the world, the tobacco is spe- 
cially blended so as to form a most deli- 
cate and delicious smoke. The cigars 
are handmade in a clean up-to-date fac- 
tory. Rigby's Dolly Dollars.— Rigby's, 
Mansfield, Ohio. 

A delicious blend of Havana tobaccos, 
silky imported Sumatra wrapper, and 
expert workmanship make this a most 
enjoyable cigar and big value for the 
price.— .P. G. Wilcox, Rome, N. Y. 
TOBACCO 



176 



ADVERTISERS CYCLOPEDIA 



This is one cigar you can be sure is 
Porto Rican, made in Porto Rico, en- 
tirely of Porto Rican tobacco. For 
years its high quality has been a prime 
factor in popularizing Porto Rican 
cigars among discriminating smokers. 
The El Toro cigars now being marketed 
are particularly recommended because 
of the unusual excellence of this year's 
Porto Rican tobacco crop — from only the 
choicest selections of which El Toros 
are made. El Toro is to-day the best 
cigar Porto Rico can produce for five 
cents. There's a band on the genuine. — 
Porto Rican American Tobacco Com- 
pany, Tacoma, Wash. 

Here is a clear Havana cigar at five 
cents that we want you to judge side by 
side with regular Key West brands that 
have sold for years at 3 for 25 cents 
and 10 cents straight. Cuba-Roma, all- 
Havana cigar, five cents, is a new and 
sensational value in the cigar business. 
Where, outside of national cigar stands, 
can you get a large, well-rolled, full- 
weight cigar, made entirely of fine, im- 
ported Havana leaf, and thoroughly 
seasoned for five cents? That is what 
we sell you in Cuba-Roma. National 
cigar stands save you the unnecessary 
middlemen's profits made on the ordi- 
nary Key West brands. — National Cigar 
Stands, Schenectady, N. Y. 

An ideal cigar for the refined taste 
and a slim pocketbook is the General 
Hartranft. You get as much satisfac- 
tion in fragrance and solid enjoyment 
for five cents from this well made ex- 
cellent cigar as from many others that 
are higher priced. When you want a 
good, moderate priced smoke try a Gen- 
eral Hartranft. All dealers. — C. E. 
Blair §■ Sons, Harrisburg, Pa. 

How do you know a good cigar? You 
can now buy cigars with the maker's 
guarantee on every box — a mark of merit 
that distinguishes scientific methods sys- 
tematically applied to cigar production 
■ — a mark that stands for improved qual- 
ity — better, riper tobacco, thoroughly 
natural and actually blended — smooth, 
even-smoking cigars, absolutely clean — 
without increased cost. — American Cigar 
Co., Cleveland, Ohio. 

Why Hyperion Perfectos cost 10 cents 
straight. First — The Havana tobacco 
used for filler is the finest grown on the 
island of Cuba — known to the trade as 
Vuelta Abajo, crop of 1904. Second — 
The binder and wrapper are carefully 
selected from the best Connecticut broad 
leaf crop of 1904. Third — Hyperion 
Perfectos are five inches long and weigh 
as much as imported cigars costing 

CIGARS AN 



twenty-five cents each. Fourth — Every 
Hyperion Perfecto is hand made by the 
most expert cigar makers known to the 
craft under the most perfect sanitary 
factory conditions. Fifth — Hyperion 
Perfectos 10 cents straight are unequaled 
in flavor and aroma. A trial will prove 
to you all we claim for them. For sale 
at all leading cigar stands. Manufac- 
tured by J. P. Kilfeather, New Haven, 
Conn. 

You'll enjoy the cigars you buy at 
our counter. We sell reliable brands 
only. We keep our cigars at just the 
right temperature, keeping them always 
in perfect smoking condition. We suit 
your cigar taste exactly, for we sell 
everything in cigars the smoker can 
think of or need. — The Caldwell $ Bloor 
Co., Mansfield, Ohio. 

Smokers make our cigar case your 
supply headquarters and you will always 
get a nice moist cigar — one that smokes 
like you want it to smoke. All the popu- 
lar brands. — Reynolds' Drug Co., Deni- 
son, T&x. 

Cigar talks. Uniformity of quality is 
the one great feature of the Hyperion 
Perfecto cigar. Every cigar in each box 
is as near alike as human hands can make 
them. We buy our Connecticut broad 
leaf and Havana tobacco in large quan- 
tities, far in advance. Even now we are 
still using 1904 crop which is particu- 
larly fine. Hyperion Perfecto cigars at 
ten cents. Will please the most particu- 
lar and exacting smoker. Stop in any 
cigar stand and ask for Hyperion Per- 
fecto. Insist upon having it. Your 
judgment will prove all we say about 
the superior quality. — Kilfeather, New 
Haven, Conn. 

We have taken every odd lot and box 
of Key West and imported cigars in our 
stock and price-marked them down to 
cost or less. And cost or less with us 
means what it says. In some instances 
cigars that are real old — " storekeep- 
ers" — the price cut is as much as 40 
per cent, below net cost. Seeing is be- 
lieving — there's a plain white chalk 
pricemark on each separate lot — step in 
and paw them over. As our stock never 
contains trash this sale means good 
cigars (but old) at real bargain prices. — 
Edw. E. Hall £ Son, New Haven, Conn. 

You can scour the town and you will 
not find a cigar for five cents that comes 
anywhere near the Kook's Templar for 
quality, flavor or genuine satisfaction. 
When you want a gentleman's smoke at 
a medium price, try one of our Kook's 
Templar 5-cent cigars. — R. B. Kook $ 
Co., Fargo, N. D, 
D TOBACCO 



OF SELLING PHRASES 



177 



"Joe" sells the Barrister cigar at less 
than anyone else does. For good reasons 
he doesn't advertise the price. Maybe 
if he did he wouldn't be able to offer 
you these cigars in the future. But take 
a tip from Joe, the Cutter, and buy 
Barrister and Little Barrister cigars in 
boxes of twenty-five and fifty at a price 
that will surprise you. Do you under- 
stand? For further information call on 
Joe Graziano, Trenton, N. J. 

You ought to knock when you get a 
poor cigar — and you don't know who 
made it — how are you going to avoid 
the other brands of the same manufac- 
ture? Don't you see that there is no 
way to prevent dishonest or incompetent 
manufacturers from repeatedly impos- 
ing on you by offering you unidentified 
brands of different names? — American 
Cigar Co., Atlanta, Ga. 

There are intervals day and night 
when you feel the need of a short smoke. 
Between lunch and business. Between 
office and home. Between trains. Be- 
tween calls. Between acts. Between 
courses. Cigars are too long a smoke — ■ 
and cost too much to throw away. It is 
just for these little intervals that Prince 
George Cadets are made. They give you 
all the delicious flavor and aroma of a 
choice domestic cigar. They are posi- 
tively the best little cigar we have ever 
known at anything like the price. — 
United Cigar Store Co., New York, N. Y. 

We're going to take you into our con- 
fidence and tell you just how we can 
afford to sell these Clear Havana cigars 
for 4c, 5c and 6c each. Heineman Bros., 
makers, Baltimore, Md., shipped these 
cigars to a local firm. The case was lost 
in transit and the Chicago & Alton rail- 
road settled with the shippers. Later 
the case turned up in the railroad freight 
house and the C. & A. sold us the cigars 
to get back some of the money they 
had to pay the consignor for the loss of 
the case. The cigars are in perfect con- 
dition — couldn't be better if they'd been 
kept in an air tight vault. — Jones Dry 
Goods Co., Kansas City, Mo. 

Whenever you buy a Bristol you get 
a cigar that is all Havana filler. Re- 
liable in every way. Call for the Bristol 
and you can't go wrong. — Walter S. Al- 
len, Bangor, Me. 

You may be a good judge of cigars 
and still be taken in on a purchase. You 
can't be blamed for being nipped once, 
but it's your own fault if you don't 
profit by the lesson of experience. Why 
are you perfectly safe in coming to us 
for your cigars ? We handle good cigars. 
By this we mean not only that we handle 

CIGARS AND 



good brands but we keep our cigars in 
good condition, neither too damp nor too 
dry. The condition of a cigar has much 
to do with its smoking properties. We 
study this and never hear any com- 
plaints. — Mackenzie, Pictou, N. S. 

Well, Mr. Smoker, after you have tried 
all the cigars on the market, come to one 
of the Sun's Broadway stores and get a 
good smoke. You'll wonder why you 
haven't been here before. We want you 
to try a Valley Sweet cigar. It will 
please you immensely. — The Owl Drug 
Co., Los Angeles, Cal. 

Try us ! We feel confident we can suit 
your particular taste. Don't labor un- 
der the fantastic delusion that because 
you are smoking a fairly good cigar 
there is no chance for improvement. 
We've got cigars to suit all mankind. — 
The Nete Cigar Store, St. Joseph, Mo. 

"Concentrated Solace'' little symphon- 
ettes. From the touch of the match to 
the last lingering whiff they are exquis- 
itely sweet. The more you know about 
tobacco the more you will like them. — * 
Frankle Bros., Youngstown, Ohio. 

If you smoke and desire a Havana- 
filled cigar and an enjoyable smoke at a 
price that makes smoking an inex- 
pensive luxury, the Sun's suggest the 
Santanola Crooks. — Sun Drug Co., Los 
Angeles, Cal. 

The reason why we are gaining trade 
every day is not hard to understand — > 
our cigars have stood the test — our stock 
is kept perfectly — our method of doing 
business is right and we are daily ad- 
ding to our list of appreciative and satis- 
fied customers. — The Nete Cigar Store, 
St. Joseph, Mo. 

Sunday's not Sunday without good ci- 
gars — You'd be as uneasy as a fish out 
of water, if you couldn't put your hand 
on a generous supply of smokers. Might 
as well have the best, while you're about 
it. The "Best Cigars" are not expensive 
when bought here. We have prices on 
cigars that are peculiar to this store. 
Here are two splendid brands, either of 
v/hich will make the day a day of rest 
and enjoyment for you, if you smoke 
them. — Schlotterbeck $ Foss Co., Port- 
land, Me. 

Talking about cigars we would say — • 
and stand by our statement — that for a 
mellow, ripe flavored, palate tickling, all 
'round satisfying smoke you can't pick 
up a better cigar for the price — 10 cents 
the one, $2 the box of 25— than the 
Miles Standish. Large assertion with 
larger proof by thousands of men who 
have tested the Miles Standish.— R. B. 
Kook $ Co., Fargo, N. D. 
TOBACCO 



178 



ADVERTISERS CYCLOPEDIA 



The tobacco is an expert selection 
from the finest growths that Cuba pro- 
duces, the famous Vuelta Aba jo leaf. 
The selections are blended in the leaf, 
and lie ripening for two years before 
they reach the cigarmakers, resulting in 
blend absolutely harmonious and uni- 
form. The cigars are made in Tampa 
by expert workmen — Cubans and Span- 
iards who have, through the skill in- 
herited from generations of cigarmakers, 
perfected by their own long practice, be- 
come known as "Regalia Workmen," the 
proudest title in the craft. — United Cigar 
Stores Co., New York, N. Y. 

We know of several good reasons why 
you should select them here. We might 
mention that our stock is large, that 
we have many brands, sizes and colors 
to select from; that our salesmen know 
how to interpret your wishes; that they 
are specialists in their line of business; 
that we deliver to any place and at any 
time you say; that we aim to satisfy you 
in every way, and that our prices are 
consistent with the quality offered. Then 
let's get acquainted — the benefit will be 
mutual. — Goldberg, Brown fy Co., San 
Francisco, Col. 

Do you smoke? If so, have you tried 
our Francis Wilson cigar? A regular 
10c seller, but now selling for 5c. If 
you have tried them you are a regular 
customer and if you have not, come in 
and get one and you will be a customer. 
The ladies who are in the habit of buying 
hubby a box of cigars can make no mis- 
take in buying the Francis Wilson. A 
box of 50 for $1.90. We sell them this 
way 'cause we are selling the kind of 
cigars you're wanting at prices you're 
tickled to pay. — Tucker-Jonz, Denison. 

The wrapper of a cigar does not tell 
you the quality of the filler. But we 
tell you that selected long Havana filler 
is all that is used in "First Consul" 
cigars. After you have smoked one you 
won't have to be told. The flavor and 
fragrance will be such that you cannot 
possibly mistake the quality of the cigar 
except that you may think it a much 
higher priced one than it is. — Exchange 
Drug Co., Montgomery. 

Most everybody who has ever 
smoked imported Havana cigars has 
smoked Bock Panetelas — no other cigar 
imported from Havana is known to as 
many people. It is a very mild — fine 
flavored, occasional smoke, desirable for 
use when larger and heavier cigars are 
unsuitable. The leaf of which this cigar 
is made is grown on the plantations oper- 
ated by this company and is now strictly 
uniform in quality, so that there is no 

CIGARS AND 



variation in the different shipments as 
received from Havana. — Havana To- 
bacco Co., New York, N. Y. 

The American Cigar Company's scien- 
tific system of handling the tobacco leaf 
has made it possible to guarante abso- 
lute uniformity of quality in every one 
of the cigars it produces. The American 
Cigar Company knows where its tobacco 
comes from. It maintains a great buy- 
ing and storing service in each tobacco- 
growing district; and buys exactly the 
tobacco it wants. Its tobacco is all har- 
vested under the direct supervision of 
its own experts, and the plants are cured 
in its own storing houses on the planta- 
tions. The new two-year fermenting 
process is what gives to the cigar the 
best smoking qualities. It extracts every 
last trace of the original harsh greenness 
and develops to perfection the aromatic 
fragrance of choicest selected leaf. The 
blending process combines in an actual 
blend the characteristic goodness of each 
required variety of leaf. The particular 
brand that suits your taste to-day will 
be exactly the same next year — in 
strength, flavor and grade. — Metropolitan 
Cigar Co., New York, N. Y. 

The Japanese have had the best of 
the disagreement simply because they 
were thoroughly prepared for it. The 
tobacco used in Royal Bengals is pre- 
pared by a method which requires two 
years to complete. It reaches the fac- 
tory ripened, mellowed, enriched and re- 
fined by wholly new processes of fer- 
menting and blending that intermingle 
all its aromatic qualities and bring them 
out to perfection. — Metropolitan Tobacco 
Co., New York, N. Y. 

A corner in cigars might be a fitting 
title for our story, but we won't claim 
it. Nevertheless, we have about as 
clever a monopoly on incomparable five 
cent smokes as it is possible to get. New 
ones and old ones. Det us serve you. — 
Ostrom's, Binghamton, N. Y. 

There's many a bad cigar on the in- 
side of a Sumatra wrapper. There's 
many a good cigar that never saw a 
Sumatra wrapper. Sumatra wrappers 
cost a good deal — don't add one iota to 
the smoking qualities of the cigar — ■ 
simply make the cigar look pretty. — • 
Shryock-Johnson Mfg. Co., St. Louis, Mo. 

Ask the cigar man what is the best 5c 
cigar. If all he cares for is profit, 
there's no telling what he will answer, 
but if he wants your patronage and is 
a wise man he will surely answer "Spana- 
flora." — Jordan, Gibson fy Brown, Mem- 
phis, Tenn. 
TOBACCO 



OF SELLING PHRASES 



179 



Our cigars are embodiment of all that 
makes smoking a pleasure. The realiza- 
tion of the smoker's expectations. The 
perfection of conscientious effort. — 
Barnes, Smith <% Co., Binghamton, N. Y. 

This cigar is just as good as it can be 
made. To improve it, it would be neces- 
sary to improve on Nature's choicest 
product in Cuba; to improve on the 
best manufacturers' scientific methods 
of curing and blending; and to find bet- 
ter workmen than the life-trained Cu- 
bans and Spaniards, who roll these cigars 
in Tampa. — United Cigar Stores Co., 
New York, N. Y. 

Just as well as ordinary ones that are 
sometimes injurious, if it is a mere mat- 
ter of economy with you. We sell fine 
cigars at less than the average poor ones 
cost. Take these smooth, easy smoking, 
fine flavored Key West Clear Havana 
Cigars — El Estivo, made by one of the 
famed factories of Tampa — and imagine 
them at a little over 6c apiece ! — A bra- 
ham ($• Straus, Brooklyn, N. Y. 

A little smoke, but one that will save 
your money. There is a whole lot of 
satisfaction in a small roll of tobacco 
when it is blended like the Venus. If 
we knew of any five center to compare 
with it we'd ask you to make the com- 
parison. Every dealer who handles good 
smokes can sell you a Venus — 5c. — Geo. 
W. Barton's Sons, Owego, N. Y. 



Our pet hobby is to be able to hand 
over our counters just what every man 
likes best in smoke. The result is that 
you can get what you want at our stores, 
either one at a time or in large quan- 
tities, and as they should be — moist, 
fresh and fragrant. — Ostrom's Cigar 
Stores, Binghamton, N. Y. 

A cultured smoke is the Capdevila 
cigar. A cigar that adds pleasure to the 
time one appropriates for its smoking — 
in its unusual quality and flavor — it has 
an individuality that at once creates an 
impression of preference. — Hall, Luhrs 
$ Co., Sacramento, Cat. 

Giving better cigars for the money. 
The price part is important, but it isn't 
everything, and in fact it is the easiest 
part of our duty to the public. Our ap- 
plication to the cigar business of the 
modern principles of direct-buying di- 
rect selling — cutting out intermediate 
profits and utilizing all the advantages of 
an enormous outlet — makes the giving 
of better quality-for-price a simple mat- 
ter. And the shield stands for that, 
whenever you see it. — United Cigar 
Stores Co., New York, N. Y. 

The kind that makes a man risk burn- 

CIGARS AND 



ing his lips to get the last whiff. They 
are the "come again" sort. Try one and 
you'll buy more. — Austin, Nichols fy Co., 
New York. 

Lord Vincent means all that is good in 
a clear Havana cigar. Smoke one or 
two of them and note the delicate taste, 
the sweet and mellow fragrance and 
you'll not wonder at their popularity. — 
Cobb, Bates <$• Yerxa, Taunton, Mass. 

Put that in your pipe and smoke it. 
What? "Our Own Mixture," the sweet, 
fragrant smoking tobacco that has been 
our pride and the trade favorite for fif- 
teen years. — Sig. Sichel §• Co., Portland. 

" New Tariff " cigars mean economy. 
The smoker of five-cent cigars can now 
enjoy a quality cigar worth ten cents at 
the price of his regular smokes. The 
new commercial treaty between the 
United States and Cuba did it. The re- 
duction of the duty on Cuban grown to- 
bacco made it possible. Remember " New 
Tariff " and get a cigar of rich aroma 
and fragrant bouquet. Smoke one to- 
day — to-morrow you will " hanker " for 
another. The " New Tariff " cigar is the 
product of a great system that regulates 
every step from the planting of the seed 
to the sealing of the box. Above all else 
the scientific modern methods of this sys- 
tem produce a perfect blend of the 
special characteristics of each tobacco 
combined in the cigar. — Wm. A. Stickney 
Cigar Co., Kansas, Mo. 

There's luxury in the smoke of a Cap- 
devila cigar; so much flavor — it tastes 
good down to the last, and then it is such 
an easy smoker so nicely made. — Hall, 
Tuhrs fy Co., Sacramento, Col. 

Scientists have recently proclaimed that 
the cigarette is the least injurious form 
in which tobacco may be smoked. How- 
ever that may be, we have all the new 
ideas in cigarettes as well as tobacco. A 
novelty shown in our windows is cigarettes 
put up in glass tubes — so kept free from 
air or dust from the instant made until 
smoked — 5 cents apiece. Also have the 
same cigarettes in 4 inch length without 
glass tubes for 10 cents apiece. — 
Ostrom's Cigar Stores, Binghamton, N. Y. 

When you want a good smoke but 
haven't time for a long one, buy a Venus, 
five cents. In this little roll of frag- 
rance, you will find everything for fra- 
grance and nothing to displease. If not 
acquainted with our Venus, try it. — 
Geo. W. Barton's Sons, Owego, N. Y. 

You are the judge of what sort of a 
smoke suits your taste. But no matter 
what it is you'll find it here, or if it isn't 
in stock we'll get it for you. — Smoke 
Shop, Waterbury, Conn. 
TOBACCO 



180 



ADVERTISERS CYCLOPEDIA 



This size is one of the very choicest 
products of Havana, and has only re- 
cently been brought to this market in 
sufficient quantities to give it wide ac- 
quaintance. For many years it has en- 
joyed the highest degree of favor among 
the comparatively few connoisseurs who 
had learned its exquisite qualities. It 
has long been especially popular with 
navy officers, the Ynclan Perfecto being 
the ward-room smoke far excellence. We 
are now enabled to offer a complete line 
of sizes in this brand, in cigars especially 
selected for their choice color and work- 
manship. — The Royal Co., New York 
City. 

Everything that makes a smoke better, 
enters into the manufacture of " Anna 
Held " cigars. The tobacco is selected 
in the seed; planted, cultivated and har- 
vested under the direction of experts — 
cured, sorted, mellowed, graded, fer- 
mented and blended especially for Anna 
Held cigar — 5c. The product of the 
American Cigar Company's exclusive sys- 
tem which insures absolute uniformity of 
quality and flavor in the millions of them 
which are made. You save nearly half 
the former cost of a good cigar by buy- 
ing the " Anna Held " and get an ex- 
quisite smoke. — Platter Tobacco Co., Dal- 
las, Texas. 

The selection of tobacco takes time and 
great care — the conditions of its growth, 
the soil, the planting, and the cultiva- 
tion, must all be considered. I have 
studied tobacco from the seed to the 
cigar. I have a thorough knowledge of 
the qualities grown on the different 
plantations in the Manicaragua district 
of Cuba, where the best tobaccos are pro- 
duced. It is from the best of these 
plantations that I buy the filler of my 
Pharaoh cigar. I was the first manufac- 
turer in Canada to use Manicaragua to- 
bacco. It proved such a winner that the 
tobacco agents in New York sell thou- 
sands of bales of tobacco under that 
name that was never within one hundred 
miles of the district. I visit these planta- 
tions every season, and personally select 
the tobacco I buy. The growers there 
call me a tobacco crank because I am 
so careful and particular in the selection 
of my tobacco. I would rather be thought 
a crank than jeopardize the quality of 
my Pharaoh cigar. I know that every 
time you smoke a Pharaoh cigar you will 
thank me for being a tobacco crank — 
that is full recompense for my trouble 
and care. — /. Bruce Payne, Granby, Que., 
Can. 

Pay your bets with Turf cigars. No 
cigar ever gave such universal satisfac- 
tion as the Turf has done, and is now 

CIGARS AND 



doing. Everyone is perfectly made. A 
trial will please you immensely. — Hou- 
singer, St. Thomas, Ont. 

Well, now Mr. Smoker, after you have 
tried all the cigars on the market, just 
come here and get a good smoke. You'll 
wonder why you hadn't been here be- 
fore. — Eyeler, Kenton, Ohio. 

Did you ever smoke a Bristol? — If not, 
try a quarter's worth the very next time 
you invest at the cigar counter. — Walter 
S. Allen, Bangor, Me. 

If you can appreciate hustling enter- 
prise and up-to-now business methods, 
sprinkled with courteous treatment, and 
a store chock full of fine cigars kept 
perfect, under the most approved sani- 
tary conditions, the Nete cigar store, 615 
Edmond street, should command the pat- 
ronage of those who are particular what 
they smoke. — The Nete Cigar Co., St. 
Joseph, Mo. 

The vacation trips are certainly de- 
lightful, but to the smoker none are com- 
plete without his cigar case is filled with 
good cigars. Take with you a box or 
two of the well-known Brownie's Per- 
fecto Cigars. They will add greatly to 
your enjoyment. They possess a rich 
Havana taste and a fragrant aroma 
which distinguishes them from all other 
cigars and satisfy the most critical 
smoker. — Bufalo Cigar Co., Buffalo. 

Solid comfort is only to be had by 
smoking the Province Cigar. Try one 
and be convinced. — Providence Cigar Co., 
Victoria, B. C. 

In ye old Colonial days everyone 
smoked a pipe. Nowadays everyone 
smokes the Havana Sprig Cigar. — Gales- 
burg, III. 

A good cigar is enjoyed by every man. 
We have the cigars and want you to en- 
joy them. If you haven't been smoking 
this kind you had better come here and 
try some of our choice brands. — Eyler 
Tobacco Co., Kenton, Ohio. 

This cigar always receives a hearty 
welcome. It is a pretty smoker, good 
shape, tempting looking and well made 
of the cleanest, brightest, best tobacco 
grown. It possesses a mild, rich, fra- 
grant aroma of such exceptional quali- 
ties that it cannot be excelled. A halo 
of satisfaction gleams from the face of 
every man who smokes this cigar. — Burg 
Cigar Co., New Elm, Minn. 

Cigars. — When you want a good cigar 
you'll always find it here. The very best 
pool and billiard tables in the city. Also 
good candies. — The Brunswick, Kenton, 
Ohio. 
TOBACCO 



OF SELLING PHRASES 



181 



J. Pierpont Morgan and John D. 
Rockefeller may pay bigger money for 
their cigars than the average smoker, but 
they can't enjoy a better or sweeter 
smoke than is offered to the man of mod- 
erate means in the Bachelor 5c. cigar. 
He will be content and contentment is 
better than riches. — J no. E. Tyler $ Co., 
Pueblo, Col. 

A man is known by the company he 
keeps. Men are in good company when 
smoking our cigars. — Robey, Kenton, O. 

You will find among these cigars almost 
every shape and size a " particular " 
smoker looks for. Value in every smoke. 
— Beid, Yeomans § Cubit, New York. 

It's the difference between the ordinary 
cigar store and ours that stamps ours 
as being " up-to-now." — The Nete Cigar 
Store, St. Joseph, Mo 

Sun's summer for smokers. — While on 
your vacation we couldn't suggest a cigar 
that would give more genuine satisfac- 
tion than the Cuesta Rey & Co.'s. — The 
Sun Drug Co., Los Angeles, Cal. 

The more you know about cigars the 
better it is for us — the better it is for 
you. If you are not a judge of cigars 
you must trust the manufacturer. Here 
is where reputation comes in play. The 
Brownie's perfecto cigar is made by a 
large successful house, whose repuptation 
for producing high grade goods has long 
been established. No other cigar is en- 
joyed so universally as this popular 
brand and its high standard is always 
maintained. — Buffalo Cigar Co., Buffalo. 

More men than ever smoke the Roger 
II cigar. It's a cigar that's always 
smoked to the finish — it's so mild and de- 
licious that the experienced smoker likes 
to get "all there is in it."— The Owl 
Drug Co., Los Angeles, Cal. 

Little Opera 'Cigars. — Yes, they're lit- 
tle felows, about three and three-quarters 
inches in length, but they're made of 10- 
cent cigar quality stock. Hand-made, 
and just the right size for a short 
smoke. — Gedney's, East Orange, N. J. 

Be careful that you don't burn you* 
good money for bad cigars. The only 
way to be sure about it is to buy your 
cigars, cigarettes and tobacco at this 
establishment. You'll never get left — 
You'll always be put right. — /. P. Se- 
bastian, Logansport, III. 

Cigars that make a man risk burning 
his lips to get the last whiff. That's the 
kind of cigars we sell. Our patent case 
keeps them in perfect condition, not too 
moist — not too dry — just right. We 
would like to have you try our cigars. — 
Andrew B. Cunningham, Detroit, Mich. 

CIGARS AN 



The man who smokes and smokes well 
and appreciates the best is the man we're 
after. Try us once — our Broadway 
stores. — The Sun Drug Co., Los Angeles, 
Cal. 

Talking about cigars we would say — 
and stand by our statement — that for a 
mellow, ripe flavored, palate tickling, all 
'round satisfying smoke you can't pick 
up a better cigar for the price — 5 cents 
the one — than ours. — C. E. Bair $ Sons, 
Harrisburg, Pa. 

Little Opera Cigars. — A little cigar, 
about three and three-quarters inches in 
length, but the quality is extra fine. Ev- 
erything about them, the filler, binder, 
wrapper and workmanship, is 10c qual- 
ity — the small size only, enabling the 
working up of small stock, is account- 
able for their low cost. — Gedney's, East 
Orange, N. J. 

" Uncle Oscar." — He's a good one when 
he gets one of our Uncle Oscar cigars — 
and got it at a price that he can get a 
box if he wishes without feeling the ex- 
pense. Every one admires the fine work- 
manship, rich flavor and general enjoy- 
able qualities of our " Uncle Oscar " ci- 
gars. It is the best five-cent cigar made. 
— Bene $■ Co., Omaha, Neb. 

If you see a gentleman smiling to him- 
self in the cars, going into town about 8 
or 9 a.m., you can bet dollars to dough- 
nuts, he has half a dozen of McCaffrey's 
genuine Porto Rico cigars in his vest 
pocket — and he's just counting the min- 
utes till he gets to the office to enjoy the 
same. — McCaffrey's, Philadelphia, Pa. 

All are satisfied with their smoke. They 
couldn't have better grounds for content- 
ment. The flavor and odor that come 
from the finest leaf tobacco are never 
wanting in our cigars. Old smokers ac- 
cept our specials as the models by which 
all smoking quality is measured. Nickels 
and dimes obtain great consideration here. 
— Bobey Tobacco Co., Kenton, O. 

Smoke up, fellows ! Here are some 
cigars worth the while, and something 
good to chew. — /. T. Cowan, Crowley, La, 

Yes ! they are good, is what every man 
says with each puff of a Bachellor cigar. 
They are the best for the money that can 
be procured, and for five cents you can 
get more enjoyment from this luxurious 
smoke than from any cigar made. Try 
a Bacheller cigar and you will never 
smoke any other. — J no. E. Tyler fy Co., 
Pueblo, Col. 

Ladies don't smoke, but you can buy 
choice cigars in attractive packages for 
the men folks, for $1 and upward at 
The Browne Pharmacy, New Bedford, 
Mass. 
D TOBACCO 



182 



ADVERTISERS CYCLOPEDIA 



An enormous quantity of Sumatra 
wrapper mixed Havana filler Cigars at 
less than cost of tobacco. We bought the 
entire surplus stock of high grade domes- 
tic Cigars from a prominent local man- 
ufacturer at an enormous concession in 
price, and now we are enabled to offer 
two big specials which will startle the 
cigar smoking populace. — Siegel Cooper 
Co., New York, N. Y. 

If you are going out in the air, boat- 
ing, driving or playing some game, you 
do not need the finest cigar — in fact, it's 
a shame to smoke them. A smooth draw- 
ing, sweet blend will taste better. It is 
after dinner that a pure Havana speaks 
of quality and the refinement of enjoy- 
ment itself. Now we have cigars for all 
at most pleasing little prices in the city. 
— Abraham $ Straus, Brooklyn. 

When starting for business put a few 
Bachelors in your cigar case, and one in 
your mouth. The one you smoke will 
make you cheerful, those you give away 
make your friends and patrons sweet 
tempered. — Tyler $ Co., Pueblo, Col. 

It's no puzzle to pick out the man who 
smokes our special 5 cent cigar. Signs 
of nervous prostration are not depicted 
on his countenance, but rather self-satis- 
faction and content, for he knows a good 
thing when he sees it. Our Bachelor 5 
center is all right every way; but, if you 
like something even better, nothing can 
fill the bill more completely than our 
Lancaster at 10 cents. — J. E. Tyler $• Co., 
Pueblo, Col. 

Choice Cigars. — When you want a good 
smoke, try some of my selected brands. — 
E. E. Wright, New Bedford, Mass. 

To Smokers: You know about Mar- 
tin's Cigar Store on Broadway, don't 
you? Well, I have bought it, had it 
remodeled, and am now prepared to sup- 
ply you with the best line of cigars, to- 
bacco and pipes in the city at the right 
prices.— S. H. Wiliamson, Troy, N. Y. 

True joy — a nice girl and a good ci- 
gar — you find the girl, we'll furnish the 
cigar. If you smoke the Lancaster cigar 
you'll be happy whether you have the 
girl or not. There is no better ten-cent 
cigar made for those who enjoy a really 
good smoke. — /. E. Tyler $ Co., Pueblo. 

Known Cigars. — You never bought ci- 
gars so low as we sell them. We don't 
sell cigars of unknown quality; every 
item in this list for to-morrow's selling 
is a well known popular smoker. — Jones 
Dry Goods Co., Kansas City, Mo. 

Webster Cigars. — Best of Key West 
Cigars, and we sell them to you at whole- 
sale prices. Every good smoker knows 

CIGARS AND 



that the Webster cigars are the best Key 
West cigars in the country. They are 
fine and silky. They are fragrant and 
not too strong. There are many sizes, 
many styles, and of course many prices. 
Here are a few choice ones, and the 
prices. — The Lathrop Co., Hartford, 
Conn. 

Cigars that are cheap. — The busiest, 
fastest growing cigar store you'll come 
across. It's because we sell known ci- 
gars at unknown prices. — Jones Dry 
Goods Co., Kansas City, Mo. 

Samuel Smiles, Select, Columbia Club 
and Margaret Deland Cigars. — A smok- 
er's joy is complete when he uses one 
of these full quality cigars. They 
have the pure tone of a cigar well made 
from first class tobacco. They are ci- 
gars which give to the smoker a feeling 
of pleasure and contentment. For five 
cents you get a smoke that is a day 
dream, a reverie. — H. F. Brown, Crooks- 
town, Minn. 

The lion and the lily will submit their 
differences to The Hague. We submit 
to the smoking public the question of 
quality of the Bristol cigar. Many 
brands are as good, but none better. — 
Walter S. Allen, Bangor, Me. 

A smoker's joy is complete when he 
uses one of these full quality cigars. 
They have the pure tone of a cigar well 
made from first class tobacco. They are 
cigars which give to the smoker a feel- 
ing of pleasure and contentment. For 
five cents you get a smoke that is a day 
dream, a reverie. — H. F. Brown, Crooks- 
ton, Minn. 

In domestic cigars I carry a full line 
of the best brands, at all prices, and can 
please the most fastidious smoker. No 
matter what you want in high grade ci- 
gars I can suit you. The popularity of 
my place with the most particular smok- 
ers is the best possible evidence that I 
sell the finest cigars. — C. T. Fitzpatrick, 
Montgomery, Ala. 

You will, we are sure, agree with us 
that a box of cigars as a remembrance is 
always in good taste. Thackery — you 
will remember — causes a cigar to be the 
cementer of friendship. If, therefore, 
you are thinking of sending something to 
your friends at Christmas — what can be 
more acceptable than a box of good ci- 
gars? You see if that box contains one 
hundred cigars your friends will have 
occasion to think kindly of you one hun- 
dred times. (Turkey lasts one day.) 
May we not send you a few boxes for 
your inspection on the terms below 
named? — Martin Brothers, London, Eng- 
land. 
TOBACCO 



OF SELLING PHRASES 



183 



If you haven't the price of a Jules 
Verne cigar, go borrow the money, for 
they satisfy. — The Denison Grocer Com- 
pany, Denison, Tex. 

Any port in a storm is what the lover 
of a good cigar thinks when he has to 
purchase a poor cigar at a medium price. 
All he wants is a " tip " of where to get a 
a first-class cigar for the same money 
that he will pay for an inferior grade. 
We will give it to you free. Try a 
Bachelor at 5 cents and you will never 
smoke any other. — Jno. E. Tyler $• Co., 
Pueblo, Col. 

Behind the times? Certainly we are — 
we admit it freely — we are at least thirty 
years behind the times and we are glad 
of it — so are our customers. We have 
from the very beginning stood stock still 
with both feet planted like an obstinate 
mule, when we found the so-called pro- 
gressive dealers and manufacturers 
sweetening and chemically changing what 
had originally been given to man as a 
solace and comfort, an anodyne and a 
fast friend. Honest tobacco, just as 
naturally provided, was what our fathers 
smoked, and whether Connecticut, Vir- 
ginia or Havana the flavor was pure and 
typical, satisfying to the expectations and 
appropriate to the label. We refused to 
enter this new field and so plead guilty to 
the indictment with no apology to offer. 

Don't you think our cigars, domestic 
and otherwise, come nearer to your ideal 
than if we changed and scented an in- 
ferior article into some semblance of a 
higher grade? 

Most of our customers think so and 
therefore are willing to be with us be- 
hind the times. — Jos. Jonas, New York. 

Selected cigars. Success lies in selec- 
tion — and choice selection means pains- 
taking experience. A simple explanation 
of the fact that Waldorf-Astoria cigars 
are favorites with discriminating smok- 
ers. — The Waldorf-Astoria Cigar Co., 
New York, N. Y. 

Straiton & Storm's Owl cigar. When 
you want the real genuine Owl — made 
of selected leaf, mellowed by the tropi- 
cal suns and blended by the most expert 
makers — it is usual to deposit the cus- 
tomary fee of five cents on the cigar 
man's counter for each and every Owl 
you buy. — George L. Storm $ Co., New 
York, N. Y. 

The stock of cigars we carry regularly 
to supply the box trade demand would 
swamp three or four ordinary cigar 
stores, so there can be no comparing this 
with the ordinary cigar " emporium." 
This is more in the nature of a clearing 
house, able to distribute vast quantities, 

CIGARS AN 



and when vast quantities of cigars or 
any other merchandise are purchased the 
cost is so little above actual cost of pro- 
duction that we are practically on a level 
with the largest manufacturers. — Macy's, 
New York, N. Y. 

An enormous quantity of Sumatra 
wrapper long mixed Havana filler Cigars 
at less than cost of tobacco. We bought 
the entire surplus stock of high grade 
domestic Cigars from a prominent local 
manufacturer at an enormous concession 
in price, and now we are enabled to offer 
two big specials which will startle the 
cigar smoking populace. — Siegel Cooper 
Co., New York, N. Y. 

A clearing sale of choice aromatic 
cigars seldom comes within the reach of 
smokers without instantly causing brisk 
all-day selling in our popular cigar store. 
— Siegel Cooper Co., New York, N. Y. 

Just get it out of your head, you par- 
ticular smoker, that we cannot do just 
as wonderful things in the cigar line as 
we do in any other branch of our busi- 
ness. If you are doubtful and think we 
sell only the cigars that the fair sex inno- 
cently give you at Christmas or on your 
birthday, just try some of this lot and 
you will recover from your mistake to 
your own good. They are clear Havana 
cigars, made by a manufacturer who 
makes the fine, imported, smooth, sooth- 
ing smokes, Cuban hand-made, that gen- 
erally sell for high prices. Dissolving 
partnership sends us this less than cost. — 
Abraham $ Straus, Brooklyn, N. Y. 

During the first three months of the 
present year we thought the Blackstone 
cigars were as good as they could pos- 
sibly be made; but we had a large lot of 
Havana tobacco in Cuba which we have 
recently imported. We are now blending 
a large percentage of this in combina- 
tion with our other choice Havana. These 
goods are on sale generally, and we are 
not afraid to put them in competition 
with any fifteen cent cigar on the market. 
Warranted clear Havana filler and fine 
Sumatra wrapper. — Waitt $ Bond, Ban- 
gor, Me. 

Ever smoke two cigars at one time? 
It's the only way to judge cigars. Smoke 
one you know, and the one you want to 
compare with it, at the same time. That's 
the way experts judge tobacco. — Herbert 
D. Shivers, Philadelphia, Pa. 

These Porto Rican Brevas are much 
better than a pipe and more satisfactory 
than a heavy Havana, as you can smoke 
more without feeling it injurious to 
health or pocket. — Abraham $• Straus, 
Brooklyn, N. Y. 
D TOBACCO 



184 



ADVERTISERS CYCLOPEDIA 



That these are the best Porto Rican 
Cigars we have ever seen is good word of 
their quality. They come from one of 
the leading factories on the island; the 
highest grades of Porto Rican leaf are 
used in them, and they are made as care- 
fully and particularly as the best cigars 
sent out from the neighboring island — 
Cuba. They are distinctly different from 
anjr Porto Rican cigars we have shown 
heretofore. — Macy's, New York, N. Y. 

In supplying the demands of smokers 
of all tastes and desires, our task has 
been a heavy one. For years we have 
made change after change; adding a 
brand here, cutting out a brand there, 
and now, we can consistently say we have 
the most perfect stock of high-grade 
cigars in the South. — Sanger Bros., Waco. 

Try this Tobacco Shop for your next 
Cigar and you will continue trying it, for 
not only will you get the best smoke, but 
positively save money. The good smoker 
and the connoisseur all find the greatest 
satisfaction in their purchases made in 
this Little Tobacco Shop. — Abraham $ 
Straus, Brooklyn, N. Y. 

Half of the enjoyment of your com- 
ing holiday depends upon the quality of 
the cigars you take along. Don't run 
the risk of getting what you want when 
you get there. We've something special 
for every taste. — The lUh Street Store, 
New York. 

The favored brand among all good 
judges of cigars is La Favorencia. Be- 
ing Cuban hand-made, with a choice Ha- 
vana filler, wrapped with the finest grade 
of Havana, they offer an especially sweet 
smoke. Their quality is always uniform, 
owing to the skill with which they are 
rolled, and experience used in selecting 
the stock. — Cuban Cigar Co., Inc., Spo- 
kane, Wash. 

Cigars like you like 'em. Our cigars 
are always so fresh and nice it's no won- 
der our cigar case is so popular. Make 
it your headquarters and you will get 
more pleasure out of the money you spend 
for cigars. Ask us about some of our 
special favorites. — The People's Phar- 
macy, Denis on, Texas. 

Go around the world cigar hunting and 
when you taste a Kook's Templar you'll 
wonder why you traveled so far from 
home. For the Kook's Templar is a cigar 
of quality, despite its low price of 5 
cents for one, $2.00 for a box of fifty. 
Settle down to solid enjoyment with a 
Kook's Templar between your lips. — R>. 
B. Kook $ Co., Fargo, N. D. 



It's up to you to try our Genl. Hart- 
ranft cigars — we've done all we could to 
furnish you fine ones. The tobacco in 
our cigars is long filler and of the best 
quality, and the people who roll them 
thoroughly understand their business. 
So, as we said before, it's up to you to 
smoke 'em. If we can succeed in having 
you make a trial of one cigar, you are 
very likely to finish the box. — C. E. Bair 
Sj; Sons, Makers, Harrisburg, Pa. 

King Oscar cigars will be as good dur- 
ing 1907 as they were in 1906. This is 
not buncombe, but real fact. Buying to- 
bacco in carload lots means regular qual- 
ity — means the same good flavor. A 
good cigar every time you want a good 
cigar. — Harrisburg, Pa. 

Uniformity of quality is the one great 
feature of the Hyperion cigar. Every 
cigar in each box is as near alike as hu- 
man hands can make them. We buy our 
Connecticut broad leaf and Havana to- 
bacco in large quantities far in advance. 
Even now we are still using 1904- crop 
which is particularly fine. — /. P. Kil- 
feather, New Haven, Conn. 

Six reasons why the Taco cigar is gain- 
ing favor with the smokers of Mansfield. 
Each cigar, after leaving the cigar mak- 
er's table, is packed in a cedar box, put 
under pressure, and must remain in the 
curing room three months before placing 
on the market. That's one reason. — 
Mansfield, Ohio. 

A good cigar means a Happy New 
Year and he who smokes the Duke of 
Albany special hand made Havana filler 
Sumatra 5c. cigar cannot fail to receive 
all the happiness it is possible to get out 
of good tobacco. Now that nineteen- 
seven has arrived, turn over that new 
leaf and smoke only the cigar that you 
know is of the best uniform quality. If 
you have not tried the Duke of Albany 
you do not know what you have missed. 
Made by Dearstyne Bros., Albany, N. Y. 

The tired man's comforter is a little 
roll of weed scarce six inches long with 
the magic name tobacco. Since Raleigh's 
day the civilized world has shared the In- 
dian's delight. Our modest share in the 
business of bringing peace is the manu- 
facture and supply of General Hart- 
ranft cigars. From heart to wrapper 
it's a wholesome, aromatic soother for the 
man of work, worry and care. Five cents 
for one. — C. E. Bair $ Sons, Makers, 
Harrisburg, Pa. 



CIGARS AND TOBACCO 



OF SELLING PHRASES 



185 



CLEANING AND DYEING 



Most Brooklyn women know of the 
excellent work in dyeing and cleaning 
which we do because we have our own 
establishment under skilled supervision. 
We make a specialty of cleaning lace cur- 
tains and blankets. We make a specialty 
of dyeing wool and silk garments in the 
perfect colors that are absolutely " fast." 
The work is done promptly — and for very 
little cost. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

There's no need to wait for a man with 
a stick to come and beat your carpets — 
you'll never get your house put back to 
rights if you do. Just call us over the 
'phone, instructing us to call for your car- 
pets and rugs, and in a reasonable time 
after they are in our hands we will re- 
turn them to you, cleaned thoroughly, no 
dust — the color brighter. Don't wait. — 
Grand Forks Steam Co., Cleaners and 
Dyers, Grand Forks, N. D. 

Remaking dyed carpets has long been 
a feature with us. We dye your carpet 
perfectly and if necessary remake it. 
Use it for another room and save the cost 
of buying a new carpet. Our dyeing fa- 
cilities are the best in the world. — 
Youngstown Laundry, Youngstown, O. 

Faded and soiled garments can be 
dyed and made to look like new — every- 
thing dyeable dyed. — Stevenson Bros/ 
Dye Works, Dundee, Scotland. 

Soiled curtains cleaned by our process 
are bright and fresh like new, and per- 
fectly intact. 75c. to $3 per window. — 
Selected. 

House Cleaning is now in progress in 
earnest. Do not let what is generally 
considered a disagreeable task, annoy 
you. No more promiscuous profanity 
generally accredited to the head of the 
family under the trying ordeal of set- 
ting up stoves and adjusting stove 
pipes. The hardware man now does 
this at nominal expense. Perhaps what 
worries you the most is taking up, re- 
cleaning and relaying the carpets. We 
can do all this at a very reasonable 
price. If you just want us to clean the 
carpet, we can do that for less. You 
would be surprised how little it will 
cost you and also pleased with the first 
class work done. Let us call and give 
you an estimate — that will cost you 
nothing. — Winona Steam Carpet Clean- 
ing Works, Winona, Minn. 

CLEANING 



Where there are children the money 
saved in renovating, cleaning, scouring 
or dyeing their cleanable clothes is a big 
item in the year's expense account. To 
reduce it to a minimum and get a maxi- 
mum of satisfaction with least possible 
work and worry patronize this estab- 
lishment. — Davis Steam Dye Works, 
Scranton, Pa. 

We can dye your carpets. Has it 
ever occurred to you that your carpets 
and rugs can be successfully dyed and 
made to look like new? We have been 
experimenting along this line for the 
past two years and have perfected a 
method by which a carpet or rug can be 
dyed. Sun fades can be nicely covered 
and the color will be bright and lasting 
as when new. We have dyed a great 
many this fall and each and every one 
has given unbounded satisfaction. With 
few exceptions the cost of this work 
will be only 20c per yard. Our dyer 
will explain it further. — Iowa Steam 
Laundry Company, Ottumwa, Iowa. 

Your ties can be dry cleaned. Don't 
throw them away because they are 
soiled and out of shape, just put them 
in with your laundry and order them 
dry cleaned. They will be returned 
looking like new. Now is a good time 
to have your fall and winter garments 
cleaned and pressed, ready for use the 
day you want them. If you wait until 
that time to have the work done you 
will find us with a house full of work 
and unable to attend to your wants 
promptly. If in looking through your 
wardrobe you find some garments faded 
or any of objectionable color bear in 
mind we are dyers as well as cleaners 
and can undoubtedly make them of 
value to you again. — Iowa Steam Laun- 
dry Co., Ottumwa, la. 

The new woman of to-day is she 
whose garments have been renovated 
here. She looks just as if she had 
stepped out of a band-box. From her 
ostrich feather in the hat down to the 
hem of her dainty skirt everything looks 
brand new, yet it is all last season's 
goods, cleaned or dyed by us to "look 
different." Well, few beyond herself 
would know that every article was not 
new. There is delightful freshness 
about the clothes that reflects great 
credit on us.— Smith's Dye Works, 
Jacksonville, Fla. 
AND DYEING 



186 



ADVERTISERS CYCLOPEDIA 



CLOTHING— BOYS 



To clothe boys economically and well is 
the object of endeavors of the Burk 
Store. Untiring efforts to enlarge and 
increase the clientele of buyers in this 
section by the soundest and firmest busi- 
ness principles of supplying better gar- 
ments at a much lower price than can be 
had elsewhere are emphatically demon- 
strated in the unusual value placed on 
sale for Monday special selling. — Burk $ 
Co., Memphis, Tenn. 

The boys' clothes question. It's an in- 
teresting subject to study and, as a rule, 
a most difficult problem to solve. We 
have studied boys' clothes — concluded 
that boys are " bound to be boys," and 
that they must have a certain amount of 
sturdiness, along with the style, in the 
make of their garments. — U. S. Clothing 
Co., Denison, Texas. 

Mothers, we want you to see our splen- 
did display of suits, top coats and over- 
coats for big and little boys. Never have 
we had such styles before. It's not an 
uncommon thing to hear mothers say 
when they first visit our boys' depart- 
ment: " My, I had no idea they had such 
a fine display as this." — The Leader, 
Memphis, Tenn. 

There are no better elsewhere at a 
couple of dollars more. You may pick 
to-morrow and Saturday from a wide 
variety of handsome suits and top coats 
for boys in double breasted, single 
breasted and Norfolk styles with regular 
or knickerbocker trousers. Some of the 
suits have two pairs of knickerbockers; 
in pretty grays, browns, olive checks and 
plaids and plain color; and some very 
pretty sailor and Russian blouse suits, 
top coats and reefers — all from our reg- 
ular $5.98 lines, well known for their ex- 
cellence and equal to most suits sold for 
a dollar more. — Hahne § Co., Newark. 

Eaton tailored boys' clothing. Boys' 
clothes should be made of boiler plate, is 
the plaint of mothers the world over. 
And so it should be as far as wear and 
tear is concerned. But if mothers only 
realized the splendid qualities of Eaton 
tailored boys' clothing, few would care 
to buy boys' clothing elsewhere. 

These are the best materials that mills 
can weave specially for the Eaton tailor- 
ing factories to cut up into boys' wear. 
And the styles! Dressy, manly, little 
suits that serve as an education to the 
boy in the matter of good form in dress 

CLOTHING 



besides making him a pride to his par- 
ents. And Eaton boys' clothing is a 
revelation to mothers the way it retains 
its good looks and holds its shape — even 
after months of hard wear. It's all in 
the clever conscientious tailor work — 
the best boys' clothing made in Canada 
without a doubt.— The T. Eaton Co., 
Winnipeg, Can. 

The boys' clothing department is the 
beauty spot of the store. It occupies the 
entire third floor of our building. It is 
the best lighted, best ventilated, most 
commodious juvenile department of any 
store between the oceans. It is, perhaps, 
the busiest spot in Denver these days and 
presents a most animated scene. The 
sun-browned rompers — full of bounding 
life and spirits — and their fond parents, 
crowd the floor every day — especially 
after school hours. The youngsters are 
delighted with the new styles. Their 
parents are more than pleased with the 
vast variety and with our more than reas- 
onable prices. Here they find all that 
pleases the eye and satisfies the most 
economically inclined — in school suits — 
and general outfittings — in abundance 
and assortments unmatchable elsewhere — 
anywhere. The good, better and best 
grades of this country's foremost man- 
ufactures — confined exclusively to us for 
this city. — The May Co., Denver, Col. 

A brilliant gathering of children's nov- 
elty suits. In stocking our boys' and 
children's department you might say that 
we have scoured the country with a fine 
tooth comb and there isn't a novelty in 
existence — and worth considering — that 
we haven't added to this extensive de- 
partment. We have likewise had the 
courage and enterprise to buy many ex- 
treme fashions and exclusive styles — the 
hand-finished kind, which are not dupli- 
cated elsewhere for the reason that they 
are not made in volume. It is impossi- 
ble to find in the entire Northwest a more 
complete or high class array of new fash- 
ions for boys of all ages and sizes. We 
display a wealth of beautiful creations 
in Russian, Sailor and Eton suits, includ- 
ing every new color tone in gray, blue, 
tan and other shades, as well as smart 
plaids, checks and stripes; some elab- 
orately trimmed, others more conserva- 
tive. Values that insure a substantial 
saving. — The I. X. L. Clothing Co., Spo- 
kane, Wash. 
FOR BOYS 



OF SELLING PHRASES 



187 



Perhaps you are not content with the 
sort of clothes you have been able to get 
for your boy. Perhaps they haven't the 
manly look you would like, or the evi- 
dences of good tailoring that mark the 
clothing the boy's father wears. 

If you feel that way, there is a rem- 
edy — and in this Boys' Clothing Store. 

Like other good stores, we used to sell 
this sort of clothing for boys. It was 
the best that could be bought from the 
best wholesale makers. They could not 
be made to see that it should be better. 

But we believed that boys' clothing of 
a better standard than any sold in the 
city might be developed, and so we 
started to originate boys' clothing our- 
selves, directing every process, suggest- 
ing new patterns, insisting on a new and 
more careful sort of tailor work. 

To-morrow, if you bring your boy here, 
you will see the result in five minutes. 

Let him slip on the coat of a spring 
suit — say one at $7 or $8. Note how flat 
the collar lies about his neck. Note the 
grace of the lapels, that the sleeves are 
long enough, that the shoulders are broad, 
that the whole appearance is one of man- 
liness and style not heretofore equaled 
in his clothes, even when you have paid 
half as much again. 

And these features of style and fit are 
permanent because of the good tailor 
work in the clothing. It is, in fact, cloth- 
ing of a new standard which we call 
Loeser Standard. 

This Saks store is several stores. 
There's a boys' clothing store located on 
the second floor, where the lines are as 
complete, the qualities as standard, the 
styles as modern and up-to-date and the 
prices as economical as in the women's 
store on the same floor, or the great 
men's store on first floor. The Christmas 
bargain spirit has possession of the boys' 
clothing store and the range is a wide one 
for selecting gifts for the little men. — 
Louis Saks, Birmingham, Ala. 

Attractive special features are told of. 
We are selling boys' suits and overcoats 
at prices that will please economical par- 
ents, and the clothes are of such character 
that they will certainly delight the boys 
who get them. We never showed more 
styles and certainly never gave better 
values. — Hahne $ Co., Newark, N. J. 

Loeser clothes for boys not only wear 
well, but hold their good shape until they 
are worn out — a feature not always to be 
found in boys' clothing. Put a Loeser 
suit on your boy and he will have a 
manly look, because the shoulders of the 
suit are broad, the collar wide and grace- 

CLOTHING 



ful, the sleeves long enough — because we 
use more cloth in making Loeser clothes 
than is usually put into clothes for boys. 
—Frederick Loeser §• Co., Brooklyn. 

See that the boy is well dressed for 
confirmation. It's the day above all others 
when the boy should appear at his best. 
We have made great preparation for 
dressing boys for this important event. — 
Chas. Wrede <$■ Son, Fargo, N. D. 

There are some facts about Loeser 
clothes which every mother of a Brooklyn 
boy ought to know. It ought to be gen- 
erally known that the boy who puts on a 
Loeser suit will look better and more 
manly than the boy who wears ordinary 
clothing. This is so because Loeser 
clothes are specially designed to get 
breadth of shoulder, flat collars and lapels 
that fit snugly, sleeves that are plenty 
long enough. It is so because we put 
into Loeser clothes more cloth than usu- 
ally goes into clothes to fit boys of equal 
age. It ought to be generally known 
that this clothing will wear longer than 
ordinary clothes for boys. This is so be- 
cause of the good fabrics — which we 
select as they come from the mills — and 
because of the good tailor work which 
sees to it that the clothing is as well 
made on the inside as it is on the out- 
side, so that it will hold its shape, so 
that the seams will never pull apart, so 
that the wear will be long and satisfac- 
tory. It ought to be generally known 
that this better-than-usual clothing for 
boys costs as little or less than clothing 
of ordinary sorts. These things are im- 
portant to Brooklyn mothers. They lift 
Loeser clothes for boys to a plane alone 
— making them better than the clothes 
which you can buy in usual good stores; 
making them even better than the clothes 
we used to sell when we did the boys' 
clothing business much the same as other 
good stores. The spring stocks are the 
broadest we ever had and the best. Come 
in and see them to-morrow. — Frederick 
Loeser $• Co., Brooklyn, N. Y. 

Youths' summer clothing. In a section 
of the store for men, where they ought 
to be, you will find these special clothes 
for youths of 15 to 20 years. They are 
distinctively young men's clothes — not big 
boys' clothes. They have grace and swing 
and snap and are made with the youthful 
lines that the college chap likes and looks 
best in. They are individual. And at 
the same time they are of good materials 
and evidence good tailor work that make 
their excellence permanent. We believe 
there isn't a match for this collection of 
youths' clothing that is here between 
$12.50 and $20.— Frederick Loeser $ Co., 
Brooklyn, N. Y. 
FOR BOYS 



188 



ADVERTISERS CYCLOPEDIA 



A run in boys' clothing. We have a 
better line of boys' suits to select from 
than ever before. Suits in sailor styles, 
with straight or bloomer trousers; Rus- 
sian blouse suits, double-breasted suits, 
two and three button style, at $6 to $10. 
School suits, $1.50 to $5.00. Wash suits 
in white pique and linen ; also fancy duck, 
linen chambray, sailor and Rusian blouse 
styles, 2 1-2 to 10 years, $1.25 to $10. 
The very best in boys' hats, shirts, neck- 
wear, hose and shoes. Open Tuesday 
and Saturday nights. — Jas. T. Mullin $ 
Sons, Wilmington, Del. 

Now for sweaters! Every size, every 
quality, every price. It almost seems as 
if we had reached the mountain top in 
catering to the wants of fresh-air folks 
on the sweater question. It cannot be 
possible that any house in Lower Canada 
has laid in a larger or more varied sup- 
ply. Taking cognizance of the almost 
universal use of these garments, our 
buyer canvassed the best makers in gath- 
ering an assortment, which fact leads us 
to assume we have a range of sweaters 
that cannot be surpassed. — Manchester- 
Robertson-Allison, St. John, N. B. 

Has your boy ever worn a Russian 
overcoat? We are showing beauties in 
rich cloths and colors at $3 to $8. As 
the accompanying illustration indicates, 
the Russian model in boys' overcoats is 
at once uncommonly pretty and brim full 
of solid comfort. When dealers speak of 
clothing it is classified as " fancy," but 
there's as much good warmth and service- 
ability in a Russian coat as in any outer 
garment made with gilt buttons or frog 
loops, velvet collar, etc., it sets off manly 
lads to perfection, while the interior 
make-up, such as red flannel linings, etc., 
ensure protection against colds and 
weather. No cloth is spared in making 
our Russian coats roomy and non-bind- 
ing; and as far as exact cut goes, there's 
a choice between plaited, plain or 
strapped backs. In a word, a tip-top as- 
sortment. — Manchester-Robertson-Alli- 
son, St. John, N. B. 

Every self-respecting boy will enjoy 
this call. He will have a chance to try 
on clothes he likes. He needn't buy- 
simply inspect and ask prices. If his 
mother comes, too, he can suggest his 
wants. It will be a free-and-easy day 
for our boy friends. Latest New York 
and Boston styles to show them. An ex- 
cellent chance to spy out good winter 
clothes. — Manchester-Robertson-Allison, 
St. John, N. B. 

Youths' Fine Garments. — The new au- 
tumn garments for youths are made up 
from the newest and best of foreign and 

CLOTHING 



domestic fabrics in all the styles most 
preferred by careful dressers and at very 
reasonable prices. The suits are all of 
the latest models. — Mose Cohen's, Dayton, 
Ohio. 

Do You Want a Heavier Suit for the 
Boy? — The thought of a wash suit made 
one shiver yesterday morning. But the 
boy will want wash suits many a day yet, 
before cool weather comes to stay. But 
he wants a warmer suit for the cool days 
between; and we have some exceptional 
offerings to-day. — Wanamaker's, New 
York. 

Boys' Fall Clothing.— Our stock of 
boys' fall clothing was never before so 
large in variety as now. From the very 
inexpensive suit or overcoat to the finest 
silk-lined garments we offer a wider 
scope for selection than any other retail 
house in America. The tailoring on every 
garment here is faultless and the prices 
throughout are absolutely the lowest ob- 
tainable. — Mandel Bros., Chicago, III. 

Didn't those $3.50 school suits at $2 go, 
though ! Yes, all day long dealers were 
sending their shoppers around to see if 
they are as good as we say they are. 
They can't understand how we can afford 
to sell such fine looking and well tailored 
suits for so little. We can't. But ne- 
cessity is the mother of bargains and the 
carpenters have the right of way just 
now. Big variety of patterns — and ev- 
ery one desirable. If you know of any 
one who has a boy of 8 to 16 years old 
to clothe now is the time and here is the 
place for him or her to save money. — 
Snellenburg's, Philadelphia, Pa. 

Now, the boys, they must have the best 
there is, bless 'em. What man ever gives 
his clothes such wear and tear, such 
wringing and twisting, as the average 
small boy? School is about to begin; he 
must start spick and span in a nobby new 
suit — who wants to begin a new year at 
school in old clothes? Now boys who 
wear them, and mothers who care for 
them, and fathers who pay for them — 
our new fall stock of boys' clothes an- 
swers your every requirement. The new 
suits are stylish and comfortable; they'll 
stand the wear, are reliably made — you'll 
not have to keep taking a stitch here, 
sewing a button there; and then, when 
the high quality is considered, they are 
extremely low in price. — The Kleinhaus 
Co., Buffalo, N. Y. 

School Suits made for real boys. Of 
all things, don't tell a boy he must be 
careful of his clothes. Who'd give a 
snap for a boy who couldn't whoop and 
holler and tear around generally? It 
shows he's a boy. — C. P. Bishop, Salem, 
Ore. 
FOR BOYS 



OF SELLING PHRASES 



189 



Our Boys' School Clothes are built to 
stand the rough usage most school boys 
give them, and finally end their long life 
of usefulness, looking just a little bit 
better than clothes bought elsewhere. The 
same care is used in the construction of 
our boys' clothing as in the men's suits, 
assuming perfect fit to start with and the 
holding of their shape to the end. — 
Hanger Bros., Waco, Tex. 

Many years of experience and consci- 
entious effort expended on our Boys' 
Clothing Department, enables us to as- 
sert positively that our line is the best 
and most satisfactory for you to buy. 
It's up to you to prove it by a careful 
examination and trying on. These suits 
are for boys of all ages, and designed to 
resist wear at every point. — Wood Bros., 
Waco, Tex. 

Boys' Clothing. — Light-weight wool 
suits and top coats for the cool summer 
evenings at home and almost indispens- 
able for the summer vacation. — Wood- 
ward <§• Lothrop, Washington, D. C. 

You can look the city over and not find 
more stylish suits to satisfy the little fel- 
lows. — H. Kositchek <$ Bros., Lansing, 
Mich. 

Our good sort of boys' clothing is just 
the thing for vacation wear — keeps its 
shape, looks well and itsn't continually 
ripping. — The J. L. Hudson Co., Buffalo. 

Boys' Summer Clothing. — News that 
will interest mothers because of its time- 
liness. These are smart and jaunty suits, 
that will give good service and stand 
hard wear. The washable suits will wash 
a good many times before losing their 
shape and colors. — Abraham $ Straus, 
Brooklyn, N. Y. 

Pretty Tough. — That's what corduroy 
is, handsome and durable. Norfolk j ack- 
ets with baggy breeches of chocolate or 
cream color corduroy, $8. Double- 
breasted jacket of mouse-colored cordu- 
roy with baggy breeches, $6.50; with knee 
trousers, $5.75. Extra baggy breeches of 
mouse-colored corduroy, $2.50; knee 
trousers, $1.75. — Rogers, Beet % Co., New 
York. 

Great value giving in boys' clothing. 
The most inviting store for mothers of 
boys, and justly the most popular in 
this borough, by virtue of the facts that 
the best materials are always used in 
the construction of this clothing — and the 
prices are positively the smallest any- 
where. — Abraham fy Straus, Brooklyn. 

It requires a large and carefully se- 
lected stock to rightly fit boys . of all 
ages, from the little Russian blouse suits 
to those smart college styles for the 
young men. There are two parties to be 

CLOTHING 



suited — the boy himself and his parents. 
Our long experience in catering to the 
little fellows' requirements has taught us 
how to meet the demands in this trade, 
at a saving too that no prudent parent 
can afford to overlook. — Baum Bros., Jer- 
sey City, N. J. 

A sale of boys' wash suits at 42c, 65c. 
and 85c. Think of being able to buy 
whole suits at such prices. Neat little 
suits, plenty good enough for summer — 
just the thing, in fact — light and cool for 
warm days spent out of doors. When 
they're soiled the washtub will make them 
as fresh and nice as ever. We have good 
quantities to sell at the prices named, 
but it will be necessary to come soon in 
order to be sure of getting the size re- 
quired. — The Marston Store, San Diego. 

The thoroughbred, stylish appearance 
of our boys' productions appeal on sight 
to the ideas of every up-to-date mother; 
their careful, sturdy making, the splen- 
did, wear-resisting cloths and their de- 
cided lowness in price, appeal to her 
practical side. Every mother of a boy 
should see our stock. We carry every 
latest style and at every price. — Bond's, 
Columbus, Ohio. 

Boys' underwear. Famously good kinds 
at prices as low as quoted anj^where else 
in this country — lower than usually ob- 
tained. — White fy Davis, Pueblo, Col. 

We want the boys ! The boys in knee 
pants and those in long pants — to know 
this store as the best place in Kansas 
City to get the sort of clothes they want. 
We'll state frankly that the boys' pat- 
ronage is worthy the best efforts of any 
merchant, and that we are leaving noth- 
ing undone to deserve it. We have col- 
lected an unsurpassed stock of boys' ap- 
parel from manufacturers who make a 
study of boys' clothes exclusively, and 
with it we give the most critical attention 
to the attiring of each young man who 
comes to us. — The Boley, Kansas City, 
Mo. 

'Twould take a whole library to de- 
scribe the full variety, all the new points 
and the nice details that go into our 
made-to-wear clothing — and school be- 
gins in a few days; we're all ready; how 
are the boys? — Eiseman $ Weil, Atlanta, 
Ga. 

The Modern Boys' Department. — No 
matter what the boy needs in the way 
of wearables — except shoes — you will find 
it here in better and larger assortment 
than elsewhere, and, quality considered, 
for less cost. New sweaters, shirt waists, 
hats, caps, hosiery, underwear, neckwear. 
— Mullen $ Bluett Clothing Co., Los An- 
geles, Cal. 
FOR BOYS 



190 



ADVERTISERS CYCLOPEDIA 



If these washable sailor suits, blouses 
and trousers for boys should shrink as 
much as their prices have, they wouldn't 
be of much value. As it is, they repre- 
sent three very attractive groups of cool 
summer togs for boys, at most alluring 
prices. — Wanamaker's, New York. 

The clothing of boys is, as a rule, the 
hardest part of a retailer's business — he 
has to suit both boy and mother and 
patch up the difference between them, 
as they seldom agree on clothes. We 
sell the kind that both mother and boy 
will agree upon. — Douthett % Graham, 
Youngstown, O. 

Reorganization Sale of Boys' School 
Clothing. — A splendid opportunity for 
every mother who has a boy of school 
age. Reorganization prices are the low- 
est ever quoted on boys' clothing at this 
season of the year. Any boy will be 
proud to wear one of these suits on the 
opening day of school. — Schlesinger § 
Mayer, Chicago, III. 

Boys' suits and coats, $5; worth $7.50. 
Some suits can rarely be had for so lit- 
tle. All wool blue serge; fancy cheviots 
and cassimeres ; the patterns new and 
handsome — so are the styles. Snellen- 
burg tailored, of course; not to be com- 
pared with the ordinary basted together 
stuff that you find staring at you in ev- 
ery other store. — Snellenburg's, Phila- 
delphia, Pa. 

Your boy's school clothes should be 
purchased now. You can buy now just 
what he will want at the beginning of 
school and save half of the cost. Isn't 
that worth something? We have an ex- 
cellent line of boys' medium weight suits, 
just right to wear from now to Decem- 
ber. Come at once is our advice. If you 
have the slightest need for a suit for 
your boy, you will be money in pocket 
by heeding our advice. — E. M. Kahn $• 
Co., Dallas, Texas. 

We're ready to fit out your boy. — 
The time is steadily drawing nearer when 
the boys will have to start to school. Only 
one more week remains, and you want 
him to be ready to start in the first day. 
Have you thought of the most important 
item of his outfit — his suit? If you 
haven't it's time you did. Our efforts 
for the fall and winter season in the 
boys' department combine good taste, ex- 
clusive styles and serviceability. From 
the beautiful fancy suits for little boys, 
3 to 8 years of age, to the tasteful pat- 
terns in cheviots, cassimeres, worsteds 
and tweeds for the big boys and young 
men, aged 14 to 19 years. There isn't a 
single garment to which you can take the 
slightest exception, either in style, qual- 
ity or price. We refund your money if 

CLOTHING 



we fail to satisfy you. — Mautner $ 
Krause, Saginaw, Mich. 

Did you ever know a time when your 
boy had too many shirt waists? Did you 
ever remember an opportunity to buy 
such excellent waists at such low prices? 
— M. B. Emmons Co., Atlanta, Ga. 

Youngsters' wear the suits we show in 
exclusive comely styles, fresh, spic and 
span, in newest and chic boyish beauty. 
— Mullen <$• Bluett Clothing Co., Los 
Angeles, Cal. 

Your boy and his summer clothes. 
What are his wants — have you everything 
to dress him so that he needn't be afraid 
to romp and play, tumble over fences 
and climb trees to his heart's content? 
If you haven't here are a few hints that 
perhaps will assist you. — B. H. Traver 
Co., Detroit, Mich. 

Price-upsets Among Boys' Suits. — A 
lively house-cleaning squall has struck 
the stock of boys' washable suits and 
there are in consequence some sudden 
capsizing among prices. Many handsome, 
jaunty suits that will bring coolness and 
comfort to the boys on the hot days to 
come — for they are bound to come — are 
caught in this shipwreck of values. — ■ 
W anamaker' s , New York. 

Boys' Winter Clothing. — Overcoats, $5 
to $35. Built for warmth and wear, just- 
below-the-knee length, the kind a short- 
trousers boy wants; oxfords, cheviots and 
frieze cloths. — Wanamaker's, Phila- 
delphia, Pa. 

An overcoat in time saves nine colds ! 
Our overcoats for boys — the kind you 
like to see them wear — the kind they like 
to wear, and the kind that will stand 
wear wherever they are, and whatever 
they are to do. — United States Clothing 
Company, Milwaukee, Wis. 

A good healthy school boy without any 
exception is hard on his clothes. School 
opens in a few days and of course you'll 
start him right — with a new suit of 
clothes. It is perfectly useless for moth- 
ers to worry about their boys' clothes. 
We've done all the worrying, all the 
thinking and all the work. — Nichols fy 
Morse, Haverhill, Mass. 

Shivering boys are not pleasant ob- 
jects to contemplate. If they are school- 
boys their minds are busy with their chilly 
feelings instead of with their studies. 
Now, when we sell good, warm clothing 
at low prices, there's no excuse in letting 
your boys be uncomfortable; besides, 
good clothes raise their self-respect. The 
well-dressed boy gets attention when he 
applies for a position; he has a pros- 
perous aim — isn't it so? — William H. 
Elliott Co., Detroit, Mich. 
FOR BOYS 



OF SELLING PHRASES 



191 



We've lined up the remainder of our 
boys' washable sailor suits for the fray. 
At the new prices we've set upon them, 
they will have trouble in " repelling 
boarders," in the shape of eager mothers. 
The ranks are broken — they've suffered 
serious losses lately — and to-day they 
will probably succumb to this last at- 
tack. — Wanamaker, New York. 

A sign of progress is the care and at- 
tention given to our boys' clothing de- 
partment. You can find here everything 
for boys' dress — from fancy velvets to 
blue jean overalls — and a comfortable 
place to look over the goods. — Frank M. 
Low <$• Co., Portland, Me. 

Couldn't possibly incorporate more 
goodness into the making of these togs 
— fact, our boys' clothing comes from 
makers who don't know how to put un- 
worthy things together; and then there's 
a certain style about 'em that most par- 
ents haven't the heart to resist. — L. S. 
Plant $ Co., Newark, N. J. 

First cost shouldn't be the largest 
saving on boys' clothing — the real econ- 
omy of honest wear and lasting fit is 
the test of value. — M. R. Emmons Co., 
Atlanta, Ga. 

Sailor Suit Aristocracy. — These are the 
quarter-deck sort of sailor suits, the 
prettiest and most stylish that our stock 
contains in the way of boys' summer 
suits. — Wanamaker's, New York. 

The finishing touch to our boys' suits 
is what counts with the mothers, and now 
that we've put a "finishing touch" to the 
price on nearly a thousand good suits 
we're winning with the dads. — The Utica 
Clothiers, Des Moines, Iowa. 

Of course, a boy can't be expected to 
keep his clothes clean! If he's to be 
happy, a goodly number of wash suits 
and blouses are well nigh a necessity. 
It will make you happy, too, to see him 
wear them. They make him look so ex- 
actly the well bred little man he is. 
Then into the tub and out again, they'll 
look as attractive as ever. Their fabrics 
range from chambray to pique and duck 
— everything good that will wash. — Tren- 
ton Clothing Co., Trenton, N. J. 

Boys' clothing at prices cut so deep as 
to mean a big saving to you. Economical 
mothers should fit out the boys for the 
next year at these prices. — Schloss Bros. 
<$■ Co., Galesburg, III. 

More work and more enthusiasm in 
youth — but along with good manners, 
good clothes makes a pretty strong bal- 
last. — The Muse Idea. 

The latest style, with the best style 
CLOTHING 



well tailored — Muse's is your very as- 
surance that the boys' suits have passed 
the same excellence required of men's 
clothing. It is a point of insistence here. 
— Muse's Atlanta, Ga. 

The general clearing sale of clothing 
is an immense success— thanks to your 
acute appreciation of really good values. 
But, heavy as the selling has been, the 
line of unparalleled bargains is not 
broken. The chances for great savings 
are just as plentiful as they were on the 
first day of the sale. Special selling of 
boys' clothing.— Stewart $ Co., Balti- 
more, Md. 

Good clothing values for boys. How's 
the boy's suit? Is it beginning to show 
signs of wear? Whether it's a suit or 
overcoat he needs this popular boy's de- 
partment was never better prepared to 
serve you at this season of the year. 
Clothes for dress, or clothes for school 
wear made with all the style and good- 
ness the boy could wish Vor at prices 
that are sure to please father and mother. 
— M. E. Emmons Co., Atlanta, Ga. 

From the fact that our boys' clothing 
is made with as much attention to fit 
and finish as that for adults, and at the 
same time our prices are from 15 to 25 
per cent, lower than exclusive clothing 
stores, we have built up an immense 
patronage among the parents of Los 
Angeles. And you know that no other 
store makes the same offer as ourselves; 
that if any wool suit does not wear ac- 
cording to your expectations we will ex- 
change it for a new one. — Hamburger's, 
Los Angeles, Cal. 

Everybody likes to see a manly boy 
and nothing so gives a youngster that 
air of importance as a neat, well-fitting 
suit. Boys are hard on clothes as a rule, 
but as parents you expect it, and the 
best you can do is to get textiles that 
will wear and not attempt to buy the 
cheap, flimsy articles simply because low 
priced. We are so satisfied with the 
quality of all our wool clothing that we 
make a general proposition that any 
boys' suit bought here which does not 
wear as well as you may expect it, you 
may return it and we will replace it 
with a new one. Furthermore, our prices 
are from 15 to 25 per cent, lower than 
at exclusive clothing stores. — Hamburg- 
er's, Los Angeles, Cal. 

More Emphatic Reductions in Cloth- 
ing for Boys. — Youngsters who are for- 
tunate enough to be hovering around 
three or four years are in luck this 
Saturday. — Simpson-Crawford Co., New 
York. 
FOR BOYS 



192 



ADVERTISERS CYCLOPEDIA 



"Wanamaker's special" suits for boys. 
"Special" in every sense of that much- 
overworked word. Special in quality of 
materials — all wool; in making — all 
seams are silk sewed and taped in style 
— the best and latest of fashions for 
boys; in price — for never were better 
suits sold at $5. — Wanamaker's, New 
York. 

Boys' clothing to fit parents' purse. 
The majority of boys are such manly 
little fellows that you can almost safely 
leave it to their discretion to select the 
kind of suit they want. Don't do your 
shopping alone but bring the boy to the 
store with you and consider his tastes 
in the matter and above all, don't be 
afraid that your pocketbook will be over- 
taxed by purchasing clothing here, for 
while we use every endeavor to get the 
very best makes of boys' clothing and 
are as careful that every detail is perfect, 
yet we absolutely know that our prices 
are from 15 to 25 per cent, lower than 
the same quality of goods are sold else- 
where and we make it a further feature 
that any boys' suit which does not wear 
up to your expectations may be ex- 
changed for a new one. Our boys* 
clothing department has no equal and 
there are thousands of parents who un- 
der no consideration, would think of go- 
ing elsewhere than Snyder's to purchase 
boys' clothing. — W. W. Snyder $ Co., 
Newark, N. J. 

"If people understood the real value 
and the savings they could make on boys' 
clothes, you wouldn't have enough to 
go 'round," said a customer the other 
day. And she was right. Why? Be- 
cause our boys' clothing is the very best; 
quality, workmanship and fit are of the 
very highest standard. The assortment 
is much larger than we wish it at this 
season of the year, and so the prices 
are cut to help find new owners for such 
good clothes. — Emery, Bird, Thayer <f- 
Co., Kansas City, Mo. 

Big Savings on Boys' Clothing. — Sav- 
ings that mean true economy — for the 
buying of stylish, worthful clothing at 
a third to a half off regular prices typi- 
fies none other than real economy. The 
styles are excellent, varying but a trifle 
from the new spring goods. The pat- 
terns are medium and dark, hence these 
suits can be worn right up to Easter, 
and will again come in for duty next 
fall and winter. — Kaufmann's, Pitts- 
burg, Pa. 

A mother's pride is her boy. Our pride 
is a new department for her boy — all 
boys. In it every item is designed to 
relieve some mother of much labor and 

CLOTHING 



worry. The stock abounds in new ideas 
dear to her heart, and every outfit is 
selected to give the fullest measure of 
service. Concerning the cost, about the 
only boy who doesn't profit by wearing 
our suits is he who wears none. — Wage^ 
man's, Cleveland, Ohio. 

Boys' Clothing. — Perceptibly different 
clothes. If you cannot recognize the 
difference in make, style and finish of 
our boys' clothing we shall not expect 
your money here. You shall have good, 
well-balanced beautiful clothes if you 
come here, and the price will often be 
one-third less than elsewhere — but we 
shall not sacrifice style and finish on any 
garment for the mere object of getting 
your dollars. We know there must be 
people who care for something else than 
walking around with signs of cheapness. 
— The Nebraska, Kansas City, Mo. 

Mothers. — This is the chance of your 
life. To fit out your boys it is a well 
known fact that Rennacker carries the 
largest and finest stock of boys' and 
children's clothing in Connecticut, and 
just think of picking out any garment 
in the vast stock and paying the sales- 
man but one-half of the original price. 
It is the bargain picking time of your 
lives. Come, join the crowds, and make 
the most of it. Pay just one-half the 
original price. — C. A. Rennacker, Hart- 
ford, Conn. 

The equal in value of boys' suits won't 
be found in a day's travel. Do not allow 
the low price to blind your good judg- 
ment in regard to the grade of fabrics 
in the suits we are selling. — Nichols $ 
Morse, Newburyport, Mass. 

O, fudge ! When you can buy reliable 
boys' clothing that will stand the test 
of hard wear, what's the use of experi- 
menting? You may buy inferior makes 
of clothing but does it pay in the end? 
Are you satisfied with the results ; would 
not one good suit for that boy be a good 
investment, rather than two of a cheaper 
grade. You can pick up some good 
values in our boys' department just now. 
— Gemmill, Burnham <$• Co., Hartford, 
Conn. 

Boys' Wash Suits. — Wash suits — sum- 
mer raiment for boys — the delight of 
both the youngsters and their mothers — 
for a dip into the tub and out they 
come just as fresh and bright as ever. — 
Kaufmann's, Pittsburg, Pa. 

Boys' Trusty Clothing.— That's due to 
the way the suits are made — with more 
care and honesty than is put into any 
other $5 suits we know of. — The I. X. L~ 
Clothing Co., Spokane, Wash. 
FOR BOYS 



OF SELLING PHRASES 



193 



If you have a boy who is always up 
to some "stunt," hard on his clothes, 
put a "Hercules" suit on him. If he 
tries to go through his clothes quick so 
that he can boast to his chums that he 
has a new suit every month, a "Her- 
cules" will surprise him — wears as near 
like sheet iron as it is possible to make 
a combination of cloth, buttons and 
thread. — Daube, Cohn <§• Co., Chicago. 

Boys' Clothing. — We've said so little 
as to the merits of our boys' clothing 
that we feel we owe an apology to you, 
but the reason is we've been quite busy 
in completing all the different styles be- 
longing to this department, and now that 
we are ready, kindly ask a visit to this 
department from you. — John J. Collins, 
Scranton, Pa. 

Bring the Boys Tuesday. It Will Be a 
Great Boy Day in Suits. — Mother Fash- 
ion is very sensible this year in respect 
to boys' clothing. The Norfolk, on which 
she smiles kindly, is a great boy suit. 
A boy doesn't feel uncomfortable in 
them on dress occasions, and yet what a 
nice touch of dressiness they have ! And 
our Norfolks are built for boy-wear — 
you know what that means, mothers ! — 
The P. Eaton $ Co., Toronto, Ont. 

Boys' Clothing for strong, hearty, 
knockabout boys, with tasteful, particu- 
lar mothers. The suits are less liable to 
rip, to wear out, to fade, to shrink, than 
any other suits elsewhere. We take care 
of that in the cloth and the making. 
They are stylish, trim, fastidiously made 
— even the hidden threads are of silk. — 
The Plymouth Clothing House, Minneap- 
olis, Minn. 

Noble News for Mothers of Boys. — It 
tells of the kind of clothing that has 
made "The Big Store" famous — the kind 
that you and the boy can't help but like 
— the kind that stands the knocks and 
hard wear the boy is bound to give it 
— staunch, reliable clothing, at prices 
that almost discredit these qualities. — 
Kaufmann's, Pittsburg, Pa. 

It's foolish to dress boys extravagantly. 
What they need we have — good, service- 
able, well made, stylish clothing. We 
can suit the masculine taste, the feminine 
fancy and the juvenile idea. We do 
not overload the windows — they simply 
serve to give you a hint. If you don't 
see what you want, you'll find it inside. 
— Eiseman <$• Weil, Atlanta, Ga. 

The little fellows' clothing must be 
just right to suit the particular mother — 
and where is the mother who is not par- 
ticular in this respect? Jaunty little 
suits, with all the nice points that ap- 
peal to the fastidious youngster. The 

CLOTHING 



little prices make them specially invit- 
ing. — Abraham $ Straus, Brooklyn. 

We have a swell and up-to-date as- 
sortment of clothing that will make the 
little ones comfortable during the win- 
try days. — Heine $ Jarrett, Bay City. 

Boys' distinctive clothes of a new ex- 
cellence. Even the mothers who have 
long been staunch friends of Loeser 
clothes for boys — and there are hosts of 
them — say that never until this season 
was such good clothing to be had any- 
where. It is a definite step ahead and it 
comes because we have this season be- 
gun at the very foundation — choosing 
first the smart, good, durable fabrics; 
choosing the linings, interlinings and all 
the trimmings, and then requiring that 
every suit should be made in a special 
way, according to our own specially 
drafted patterns and measuring up to 
very unusual specifications. Make, fit, 
style — these are the qualifications of the 
Loeser clothes for boys this season. 
They are smart and stylish, because they 
are tailored properly. They will hold 
their shape, because of the same good 
tailor work. Yet the prices are as little 
or less than the prices of boys' clothing 
of the ordinary sorts. — Fred Loeser $ 
Co., Brooklyn, N. Y. 

The wise parent who invests in one of 
these boys' suits (4 years to 16 years) 
will do the boy a real kindness, and save 
money for yourself, as they have all the 
style, make and fit of the young men's 
suits, and the wearing qualities that are 
desired for boys' hard wear. Our boys' 
clothing is sold at a very close margin 
as we wish the boys to become our men 
customers later. Blouse and sailor suits, 
4 years to 8 years, $4 to $6. Blue serge, 
black cheviots and unfinished worsteds, 
9 years to 16 years, $3.50 to $6.50. Fancy 
cheviots, worsteds and cassimeres, $3 to 
$6. We are the acknowledged sellers of 
the best boys' and young men's clothing 
for the least money in Trenton. The 
fact that we pay the money back when 
goods don't prove as represented is ab- 
solute insurance of satisfaction. — Van- 
nest, Coleman $ Co., Trenton, N. J. 

Boys' suits, all wool, of course. While 
all this talk of the high price of woolen 
fabrics and the substitution of cotton 
mixtures has been going on — we have no 
occasion to worry. This business is so 
thoroughly established in the confidence 
of parents who buy and know, that we 
don't have to further assure them that 
cotton mixtures can never get into Wana- 
maker's under any pretext, while sheep 
grow and are sheared. Our record 
stands. — John Wanamaker, New York. 
FOR BOYS 



194 



ADVERTISERS CYCLOPEDIA 



Too late to make anything for Chil- 
dren's Day, so you must buy the ready- 
made kind. In many instances it is to 
your advantage to fill your desires at 
these busy stores. Reliable merchand- 
ise in the very newest styles at the low- 
est possible price quotations has been 
essential to this store's wonderful 
growth. Special attention is shown 
every purchaser, with the aim of giving 
the fullest satisfaction procurable in a 
retail establishment. — Phil. Bargain 
Store, Trenton, N. /. 

Novelties in boys' Russian suits, of 
white serge and sheperd checks; also 
reefers of white serge, shepherd checks 
and golf red cheviot; some silk lined; 
Russian suits of light summer mixtures 
— unlined; sailor suits of tweeds and 
checks; fine covert top coats, finest silk 
serge lining — perfectly tailored; also 
boys' Russian and sailor suits, of linen 
and pique, tan and white; also colored 
linen crashes, and everything new in 
blouses, shirts, hats and caps. — Hearn, 
New York, N. Y. 

One mother, who has for some time 
been a children's day enthusiast, kept 
account of the savings she accomplished 
.here each Monday during the past few 
months. The amount proved such a 
pleasing surprise to her that she could 
not refrain from telling us. There are 
hundreds of other economical mothers 
who are just as much pleased with this 
unique Monday feature of our store as 
this one. If you have children to clothe 
it is to your decided advantage to come 
here every Monday, special Children's 
day. — The Union Store, Columbus, O. 

Did you ever notice how your son un- 
buttoned his coat when in a hurry? 
If he is like most boys he doesn't unbut- 
ton it — he just starts at the bottom but- 
ton and pulls till it either unbuttons or 
the buttons fly off; and on most boys' 
suits the buttons fly off quick. The but- 
ton holes on a "Kantwearout-Hercules" 
boys' suit are silk sewed and the but- 
tons are put on to stay; sewed on with 
best linen thread properly waxed and 
wound round and round the neck to re- 
move the strain from the cloth; and we 
are not stingy with the thread. Then, 
too, the buttons are good buttons — the 
rough edges are smoothed down by hand 
— on cheap buttons the rough edges are 
left and they cut the thread. "Hercules" 
boys' suits are all wool; shower proof, 
perspiration proof and thoroughly hy- 
gienic. — Daube, Colin § Co., Chicago, III. 

Look carefully before buying your 
children's clothing. The little folks need 
to be stylishly clothed as well as the 

CLOTHING 



parents, and it is surely as creditable 
to the parent to have child well clothed 
as it is to be well clothed themselves. 
We can make your boy look like several 
different kinds of boys — but he'll still 
be your boy. We can make a Russian 
Princeling of him (Russian blouse suit) ; 
or a sailor lad (sailor blouse suit) ; or 
a sturdy English boy (Norfolk suit); or 
an American boy (negligee or double- 
breasted suit). Every garment is of ex- 
tra careful making and "just right" fit. 
The newest and the neatest are the first 
to go, so come. — Heller, Bryce fy Co., 
Muncie, Ind. 

In our boys' department is a bargain 
feast during this special selling of The 
Model Stock. The values are beyond 
question — the saving plain. It requires 
no argument to prove either, when the 
goods and prices are seen. — The Boley 
Clothing Co., Kansas City, Mo. 

We clothe the boy from two years 
until he throws off dresses and puts 
on short trousers — then we turn him 
over to our young men's department. He 
grows up in our clothing and remains 
our regular patron. We ask mothers to 
come in and see the pretty things in 
children's clothing for the summer sea- 
son. — Trenton Clothing Co., Trenton. 

Boys' wash suits. A substantial sav- 
ing for the Saturday shoppers. We al- 
ways give the best values in Paterson; 
no mistake about that. Saturday we go 
a little further and make extra special 
inducements. Here are this Saturday's 
extra values. Nice cool suits for boys — 
they look natty, will not suffer from a 
good washing and will give all-summer 
wear — priced very special for Saturday. 
In Russian and sailor blouse styles of 
chambrays, linen repp and Galateas, in 
plain colors and checks and stripes, sizes 
2| to 10. — Meyer Bros., Paterson, N. J. 

Eton-Russian Suits. — Boys two and a 
half to six years. There is no suit that 
has ever been designed for first out-of- 
kilt wear that has enjoyed the popular- 
ity of the Eton-Russian. Simple of con- 
struction, easy and graceful of outline, 
the style is well adapted to the little fel- 
lows between three and six years. — 
Muse's, Atlanta, Ga. 

Boys' Russian Sailor and Eton Collar 
Suits. — Clearance of a manufacturer's 
samples at $4.75 and $6.75. This is un- 
doubtedly the most advantageous oppor- 
tunity offered in Chicago for the pur- 
chase of these handsome little suits. 
Some are priced at half and some at less 
than half their actual value. — Marshall 
Field <$• Co., Chicago, III. 
FOR BOYS 



OF SELLING PHRASES 



195 



Boys' Clothing Below Usual Cost. — ■ 
Our recent purchases of boys' clothing 
enable us to quote prices absolutely be- 
low all competition. Buyers will do well 
to investigate these remarkable offerings, 
a few of which we note here. — Solomon's, 
Pittsburg, Pa. 

Another Lucky Day in Boys' Suits.^ 
Many of our attractive lines of boys' 
suits are selling down to small quan- 
tities now. Sizes are disappearing, and 
we do not wish to fill them in. So we 
have gone through the stock, and picked 
out the little lots of from two to six 
suits of a kind; and assembled a collec- 
tion of over two hundred suits, in four 
tempting groups to-day. Boys of from 
4 to 16 years may share the good luck, 
if they get here promptly this morning. 
— Simpson-Crawford Co., New York. 

Boys' Spring and Summer Suits. — No 
boy — up to a certain age — is a respecter 
of clothing. He must play and have 
"fun," and if his clothes suffer — why, 
so much the worse for his clothes. So it 
pays to get good materials, and sturdily 
put together. But in and through, and 
as a part of the suit, must be style — a 
correct expression of the prevailing fash- 
ions in boys' clothing. And all at the 
minimum of cost. Seeing the same faces 
in our boys' department this season that 
were seen there every season for the 
past twelve seasons, are good enough 
reasons to believe our boys' clothing sat- 
isfies. — M. B. Emmons Co., Atlanta, Ga. 

"The boy makes the man," and if you 
would have your boy make a decent and 
worthy man he must be comfortably and 
neatly clothed. Of course you want to do 
this at the most conservative cost, and 
that you may be able to do so we will 
supply you with all the good that can be 
gotten into a boys' suit for $5.00. — 
Graves Cox $ Co., Lexington, Ky. 

It takes a mighty stretch of a boys' 
legs to burst a seam in a " Kantwearout- 
Hercules" Suit. All the seams are dou- 
ble-stitched with heavy silk thread. In 
the pants — where the strain is the great- 
est — the seat and leg seams are cov- 
ered on the inside with a strong band 
of linen tape; when a boy stretches his 
legs this tape receives the strain, in- 
stead of the thread in the seam and the 
cloth. Most makers might think this 
tape binding would strengthen the pants 
enough but we don't; we line every pair 
of pants with the best quality cold- 
shrunk Irish linen. If you coul(J buy a 
pair of boys' pants made of boiler iron 
they wouldn't stand the strain any better 
than "Hercules" pants. Every thread 
is wool; there is just as much cotton 

CLOTHING 



in a "Hercules" suit as in the leather 
of which your shoes are made. Rain- 
proof, moth-proof, perspiration-proof 
and thoroughly hygienic and sanitary. — 
Daube, Cohn £ Co., Chicago, III. 

It doesn't pay to patch and darn the 
little fellow's clothing when good, new 
clothes are selling so cheap. — Gillford $ 
Co., New Bedford, Mass. 

Frightful how some boys are dressed — 
these freak suits come from everywhere 
but here — good taste and good common 
sense prevail in everything we sell — no 
freaks, no frights, no girlish fashions for 
boys. 

We please your youngsters. Can't 
help doing it with the "just right" kind 
of clothing we have here for the young- 
sters, lad or big boy who wishes to be 
"in the swim" with the older folks. We 
please the parents, too. We long ago 
found out where the best clothing could 
be found for their young folks. And 
here they come when it is needed. — Lit 
Brothers, Philadelphia, Pa. 

Decisively important news for the dis- 
criminating mothers of Hudson County 
youngsters. News of the most vitally in- 
teresting nature. It pertains to correct 
and worthy habiliments for particular 
children. These are the only garments 
to find welcome here — the only kind we 
care to handle. You'll find them cor- 
rectly tailored, of the most sturdy and 
worthful materials, and possessing that 
indescribable air of superiority indica- 
tive of the higher ideals of the tailor's 
art. — Bernstein $• Co., Jersey City, N. J. 

Young Men's and Boys' Suits. — Val- 
ues never equaled. Prove it for yourself. 
Take your own judgment in the mat- 
ter. We say that the suits are well 
made, stylish, serviceable winter wear for 
young men and for boys — suits that are 
up to the highest standard of ready 
made clothing — which is the standard of 
this store. And because they were mak- 
ers' surplus stocks, they are repriced 
very sharply under their worth. It is the. 
sale of the season — and you are invited 
to share. — Abraham fy Straus, Brooklyn. 

We have decided to close out all our 
winter stock of boys' clothing to make 
room for the new spring goods. These 
are new goods (the department has been 
in existence but a few months), depend- 
able in every way and are the best 
clothes that ever cost so little.— A dam, 
Meldrum $ Anderson Co., Bufalo, N. Y. 

The little men must dress as neatly 
and correctly as grown-ups. The fur- 
nishing store has had an eye to their 
shirt needs in these offerings. — Sibley, 
Lindsay $ Curr Co., Rochester, N. Y. 
FOR BOYS 



196 



ADVERTISERS CYCLOPEDIA 



What is there especially good about 
these suits? Take one up and examine 
it carefully. The seams in most suits 
are sewed once; in these they are taped 
and triple-sewed; no amount of wrig- 
gling, squirming, or stretching can tear 
them open. The seats and knees of the 
trousers are double and the stitching is 
done by hand so as not to show through. 
The front of the trousers is lined so 
that they will not "ruck up." The ma- 
terials are good, serviceable cheviots, the 
cut is the best we can secure anywhere 
in the United States. We have been 
selling these suits for a long time — thou- 
sands every year — and we have yet to 
hear of anyone being dissatisfied. — 
Wanamaker, Philadelphia, Pa. 

Boys' knee pants — July beater — Now 
is the time when parents want to take 
advantage of every opportunuity to stock 
up in the separate pants. Vacation wears 
out a good many pairs, you know. — 
Saks <§* Co., Washington, D. C. 

Reduction's in boys' wash suits con- 
tinue. — Our reduction sale of boys' wash 
suits continues. There is good choosing 
yet, but can't say how long it will be 
that way, for they're going, and going 
rapidly. This is indeed a rare oppor- 
tunity for mothers to dress their boys 
in the height of summer style at a small 
cost. — M. R. Emmons Co., Atlanta, Ga. 

Everything that makes buying easier 
for you makes selling easier for us. 
Frankly, that's the idea of our boys' 
store. Everything a boy ever wears, 
gathered in one department, from hats 
down to shoes. Everything done to save 
his mother unnecessary steps. — Rogers, 
Peet <§• Co., New York. 

Boys' summer clothing — A great list 
of unusual values. — Every Brooklyn 
mother who has boys to dress will find 
interesting reading in the list that fol- 
lows. All the clothing is smart and 
stylish and worthy in every respect. It 
is rare good fortune to have it for so 
much less than its value. — Abraham fy 
Straus, Brooklyn, N. Y. 

The best looking, the most fashionable 
and the most durable suits are here for 
healthy, hearty, hustling boys. — Talbot <$• 
Co., Fall River, Mass. 

Remember, it is now close to vacation 
season and time for seashore and country 
jaunts. Get your boys' knockabout 
clothes here while prices are all flat- 
tened out. — P. T. Black, Bangor, Me. 

Important to mothers. — If you have a 
vigorous, growing boy who is going to 
need clothing any time during the next 
few months, you had better buy now 

CLOTHING 



for him while our special sale is in pro- 
gress. We have about 250 boys' extra 
good suits which must be closed out in a 
hurry. That's why we've cut the prices 
so unmercifully; that's the only reason 
why this splendid clothing is offered now 
at a mere fraction of what its regular 
cost would be. Don't lose a day! If 
your boy wants a suit, he wants it now. 
You'll find his size here if you come to- 
day. — Perley T. Black $ Co., Bangor, Me. 

The little boys, of course, control the 
more fanciful things. Dainty little suits 
with childish mannishness about them 
that's most effective — different from 
what usual — better, too. — Parker, Brid- 
get $ Co., Washington, D. C. 

What should a boys' summer play suit 
be? Cool. Hard to soil. Easy to wash. 
Durable. Perhaps you know something 
better than stout tan linen crash — we 
don't. — Rogers, Peet fy Co., New York. 

For the boys. — Time again to prepare 
the boy for the warm days — and this is 
surely the place to buy, for our boys' 
department was never better prepared to 
serve you. Apparel of every descrip- 
tion is here, right in style, right in work- 
manship, right in price. — M. R. Emmons, 
Atlanta, Ga. 

Boys' Clothing. — With many a winter 
day to come and lots of frosty, snappy 
weather in which to wear winter cloth- 
ing, this unusual good piece of clothing 
news is announced for boys, but prim- 
arily to mothers of boys. — The Nebraska, 
Kansas City, Mo. 

Everything here to dress up "father's 
pride" and "mother's joy." We are 
.carrying out the idea that the best 
grade of boys' clothing is appreciated in 
this city, and our new goods show a 
large variety in these high qualities. 
Also school suits and play suits for hard 
wear at attractive prices at The When, 
Indianapolis, Ind. 

"Buster Brown" Suits and Overcoats 
for Little Chaps. — Never has a style at- 
tained such widespread popularity in so 
short a time as the "Buster Brown." Al- 
most every other mother entering the 
boys' department asks to see the "Buster 
Brown," and greets it with such ex- 
clamations as "Oh, isn't it cute? How 

cunning little ■ will look in it!" 

We are giving special low prices on 
school suits in cheviots, Scotch mix- 
tures, cassimeres, etc., made with all the 
strength and durability that can be put 
in a suit. This is the windup of our 
reduction sale. Prices are very low and 
we guarantee the suits we sell you in 
every respect. — A. Bellak, York, Pa. 
FOR BOYS 



OF SELLING PHRASES 



197 



Owing to the suddenness with which 
these garments sprang into favor, most 
stores were caught unawares. But not 
so "The Big Store." While other stores 
were holding back to see whether or not 
the style would "take," our buyer quietly 
stepped in and "cornered" all he could 
lay hands on. As a result, we now show 
thousands of these "Buster Brown" suits 
and overcoats in about fifty different 
styles, while it's hard to find more than 
a dozen elsewhere.— Kaufmann's, Pitts- 
burg, Pa. 

Clothes for active boys. Our boys' 
clothing is not only very stylish, but very 
strong, made for boys who play hard 
and earnestly. Brick walls and board 
fences do not "phase" the M. & B. 
clothes, for every garment is all wool, 
reinforced seams and sewed with silk, 
double stitched. — Mullen $ Bluett, Los 
Angeles, Cal. 

Spicy news of boys' clothing. — Berge- 
man Bros., Pueblo, Col. 

Our object in putting out these suits 
now is to give an opportunity to mothers 
to lay in their boys' school suits a little 
in advance, when the cost is only about 
half what it will be later when the new 
stock arrives. These suits are just as 
well made as the new ones to come in, 
but they have been on our tables over 
the summer. — Wanamaker's, Philadel- 
phia, Pa. 

School begins next Tuesday; are you 
ready, my boy? If you need a new 
suit we can dresS you in fine shape. You 
want a new suit, a nice nobby one. Boys, 
tell your mothers to bring you to our 
store this week. 

Probably the youngsters are expecting 
a new suit or some furnishings to begin 
the second half of the school year with 
and the probabilities are that the gar- 
ments they have been wearing have be- 
come somewhat dilapidated by the rough 
play of school boys. Don't mind it a 
bit but just get busy and buy the boy 
what he needs at the following reduced 
prices. — Hamburger's, Los Angeles, Cal. 

150 Boys' Suits for 8 o'clock. Moth- 
ers, we speak to you. In all seriousness 
we suggest the advisability of an early 
breakfast Monday morning. Let the 
things stand till you get back. We have 
the loveliest lot of boys' suits — 7 to 16 
year old boys — clearing at $2.95. — The 
Robert Simpson Co., Toronto, Ont. 

Good News for Boys! Perhaps we 
ought to say great news for the mothers 
of boys — for they are the ones who count 
the cost. And mothers of Brooklyn boys 
will be glad of this news of the smartest 

CLOTHING 



and best summer outfittings for young- 
sters at prices hardly covering the cost 
of the materials. — Abraham $ Straus, 
Brooklyn, N. Y. 

If you have never looked through our 
stock of boys' fine suits you will be sur- 
prised at the number and variety it takes 
to supply the requirements of our ever 
growing demand. — Jonas $ Seldner, San 
Bernardino, Cal. 

Graves, Cox & Co.'s Clothing has be- 
come a household word with many moth- 
ers — a synonym for clothing that "stands 
the racket" and looks well while it's do- 
ing it. And no* wonder. If you take all 
wool materials, put them together firmly 
and well, stay and reinforce the suits 
wherever the wear and tear on them is 
the hardest, you are bound to get cloth- 
ing that will make a boy work hard to 
wear out. That's our boys' clothing. 
And it's as notable for style and price 
as for wear. — Graves, Cox $ Co., Lex- 
ington, Kg. 

Boys' clothing. — Comfort' and style are 
combined in our boys' clothing. They 
are cool, airy and just the thing to en- 
joy in the month of July. — The Plym- 
outh, Minneapolis, Minn. 

Bring the boys here for clothes. — You 
will find our assortment and styles more 
extensive and exclusive, while our prices 
are always reasonable. — Mullen <$• Bluett 
Clothing Co., Los Angeles, Cal. 

If any clothing at any price is good 
enough, any store is good enough to buy 
it at. But if you wish first-class, up-to- 
date tailor-made garments at a money- 
saving price, we request you to give us 
a call while our liquidation sale is in 
full blast. — White House Clothing Co., 
Spokane, Wash. 

Boys' cool clothing. — First cost should- 
n't be the largest saving on Boys' Cloth- 
ing — the real economy of honest wear 
and lasting fit is the test of value. Men 
who buy their clothing from Loeser know 
the money we save them — we do it just 
as much for the boys. If your boy wants 
something Summery and distinctively 
economical look at the following. — 
Frederick Loeser $; Co., Brooklyn, N. Y. 

Boys have no more use for school — 
for a while at least. It's playtime now 
— nothing ahead but fun. Do you know 
what it means to a boy to be told to 
stop playing because you're afraid he'll 
spoil his clothes? Don't stop him. Get 
him a play suit, and then turn him loose 
to romp to his heart's content. We have 
suits made for the purpose of standing 
the vacation racket. — Robert I. Cohn, 
Galveston, Tex. 
FOR BOYS 



198 



ADVERTISERS CYCLOPEDIA 



Bargains for boys' wear when the 
schoolmaster's chair is bare. — Rogers, 
Peet <$• Co. 

Warm weather specials for boys. — To 
keep the boy comfortable these warm 
days is to keep him well supplied with 
light, airy wearing apparel. This is a 
reminder, too, where to get everything 
he needs, for this boys' department was 
never better prepared to serve you. Cool 
wearing apparel of every description, and 
rightly priced, await you here. — M. R. 
Emmons, Atlanta, Oa. 

Is the Boy all fixed for school? Did 
you find you had forgotten anything in 
the boy's outfit? If there's anything mis- 
sing, anything that a boy wears, you can 
buy it here at a lower price than you 
buy same quality for anywhere else. — 
H. $ D. Daniel, Hartford, Conn. 

Very beautiful suits for little boys. 
Our showing of new fall styles in boys' 
clothing has captured many a mother's 
fancy in the last few days. Those who 
did not fall in love with the charming 
Russian Blouse fashions were held fast 
by the beauty of the new Sailors. Those 
who haven't been in to look might read 
with interest a few words as to the 
fabrics and styles. Russian Blouses are 
in dark maroon and navy serges ; in rich 
royal blue velvet with cream lace; and in 
handsome new cheviots and tweeds im- 
ported from Scotland. The combination 
Eton and Nautical collars are a distinctly 
new departure, as is the use of the ties 
in a French Knot. — White fy Davis, Pue- 
blo, Col. 

We begin Monday morning our first 
display of fall novelties in boys' at- 
tire. We have everything complete for 
boys, from two to sixteen years, except- 
ing shoes. We are particularly proud of 
three lines of Suits, which will not be 
shown elsewhere. We are introducing to 
our patrons, this season, the French 
Stock Suit, in Russian and Sailor types; 
the Eton Suit in Russian and Sailor 
styles, a double-breasted effect, and a 
new Norfolk, which we styled the Im- 
perial. The French Stock and Eton 
Suits have double collars. The inner 
collar is made on the jacket, the outer 
one, a linen collar, for dress effect. The 
Imperial Norfolk is a creation of our 
own, which is very much superior in fit 
upon the shoulders and back. — The Halle 
Bros. Co., Cleveland, O. 

New goods for fall and school are 
arriving daily. Our entire second floor 
is rapidly filling up with the choicest pro- 
duction of the foremost makers of boys' 
clothing. Patterns are the handsomest 
shown in years. You are cordially in- 

CLOTHING 



vited to inspect the styles and prices. — 
Henry C. Lytton, Chicago, III. 

Don't suppose you're quite ready to 
buy overcoats yet, still we're quite sure 
the little fellows felt the need of an 
extra wrap both Saturday and Sunday 
nights, particularly if they were on a 
car. However, we'd be pleased to show 
you the two patterns here represented 
which you wish to purchase now or later 
— the always nobby "Russian" and the 
"Admiral." — Morris, Gross $ Co., Ta- 
coma, Wash. 

School suits — Indescribable collection 
of durable, stylish attire for boys of all 
ages, full of ginger in appearance, yet 
strong as leather, just right to stand 
the grip of the school yard. The ex- 
tensive variety of colors and kinds will 
be a surprise to you, and the prices are 
as low as you ever dreamed of seeing for 
such goods. Mothers are welcome to 
look. — The Hub Clothiers, West Bag 
City, Mich. 

"Some are in rags and some are in 
tags" now at the end of vacation days, 
but we are exerting ourselves to the ut- 
most to send all boys to school so well 
clad that they can't help but enter upon 
their studies with earnestness and enthu- 
siasm. Parents of experience know the 
economy of buying boys' clothing at 
"Burke's." The fall assortments now be- 
ing introduced include many new styles, 
and many patterns of cloths that .differ 
from any ever before shown. — Burke, 
Fitz Simons, Hone $ Co., Rochester. 

"Activity." That is what is found in 
our sale of boys' and children's cloth- 
ing. Mothers have caught on to the fact 
that we are distributing some very su- 
perior clothing at very attractive prices. 
The little fellows are not forgotten in 
this sale. — Gemmill, Burnham fy Co., 
Hartford, Conn. 

Bring your boy here for his Spring 
suit. Extraordinary values on Sale. 
Every item a matchless offering. — Burk 
fy Co., Memphis, Tenn. 

A triad of great values in boys' cloth- 
ing. This is as definitely good news for 
Brooklyn mothers as we ever had to 
print — and the Boys' Store has been full 
of fine values ever since the spring be- 
gan. — Abraham <§• Straus, Brooylyn. 

First Spring display of clothes for the 
little fellows. We will make mother's 
eyes twinkle with delight if she will 
bring the little man here and let him try 
on some of our new Spring and Summer 
Suits. We have the prettiest conceits 
in Children's Clothing that we have ever 
had the pleasure of showing. — A. Bel- 
lak, York, Pa. 
FOR BOYS 



OF SELLING PHRASES 



199 



Boys' Clothing. This department is a 
very prominent feature of our business. 
We sell everything that a boy needs to 
wear, except shoes, and at prices low 
enough to keep you from worry every 
time your boy needs something new. — 
The American Clothing Co., Kenton, O. 

The styles the little fellows like best 
and which are most becoming to them 
are imparted to our garments by experts 
in the designing of juvenile fashions. — 
Marshall Field <§• Co., Chicago, III. 

How about that boy? Does he need a 
new spring suit? Boys are always hard 
on their clothes, and for that reason we 
always make it a point to buy the 
strongest and most serviceable, and at 
the same time have an eye out for style. 
We can suit your boy in any style he 
wants. — Higers', Port Huron, Mich. 

Bring your boy along when you come 
to our store. Everything you want for 
him and everything he wants for him- 
self is here — and cheap, too. * * * 
Everything right to dress the little fel- 
low right. — Walker's Clothing House, 
York, Pa. 

If he's the live, active, kicking kid 
or the quiet, orderly, mischievous boy, 
we have the stuff to fill the require- 
ments. Spring styles for boys are so 
varied, so diversified and so numerous 
that nothing but a call at The Utica 
will make you realize the variety. — The 
Utica Clothiers, Valley Junction, la. 

Mothers' day. Bring your boys to the 
Gardner store to-morrow and have first 
choice of these new spring clothes. 
They've been coming in at a rapid rate 
the past week, so there are lots of new 
goods that you haven't seen. All stocks 
are full of bright new styles for the 
boys. — /. P. Gardner, Salt Lake City. 

We like the boys, like to see them be- 
comingly clothed, and make it a special 
study to furnish the very latest crea- 
tions in this department. If it is styl- 
ish we have it. — /. Waterman, Bangor. 

New reefers for his majesty the boy. 
He will like the style, while the parents 
will appreciate the inclination of The 
Big Store, emphasized in these prices, 
to give extra value. — The S. Carsley Co., 
Montreal, Can. 

Hard to tear or rip — compared with 
the usual ready-made boys' clothes these 
stand the strain wonderfully well — they 
are washable, strongly sewed and are 
probably as serviceable as you'll find. 
—Flint $ Kent, Bufalo, N. Y. 

We've been working while you've been 
thinking. We've made improvements by 
watching the wear and tear of boys' 

CLOTHING 



suits. We have rounded up these ideas 
and invite you in to see the result. The 
smaller your boy, the more variety we 
can show. — Frank M. Low £ Co., Port- 
land, Me. 

Uncommonly good boys' clothing at 
the price of inferior goods. The pleas- 
ant days of the year are now arriving, 
and the boy must be garbed in a manner 
befitting the season. Profit by the ex- 
ample of the thousands of careful 
women who come here for their boys' 
clothing whenever the need arises. — H. 
Batterman, Brooklyn, N. Y. 

You can buy cheaper clothes for your 
boy than our kind but, don't; it won't 
pay. Nowhere can you waste money so 
easily as on poor clothes for boys. We 
have good clothes, made for the boys that 
run and scramble, tumble and climb, 
real boys, your kind and our kind. — 
Trenton. 

A parent purchasing boys' clothing 
of us has the satisfaction of knowing 
that his boy has the best articles obtain- 
able for the money, thoroughly up to 
date as to style, workmanship and ma- 
terial. — Best $ Co., New York. 

If you'll just try to climb a fence 
you'll know why boys like the Samson 
Suspended Waist. — Kaufman Clothing 
Co., Lexington, Ky. 

The latest styles in boys' attire. Our 
supremacy in boys' clothing is undisput- 
ed. It is manifested not only in the 
lowness of our prices, but in the beauty 
of the styles and the greater amount of 
wear the youngsters get out of our gar- 
ments. — Kaufmann, Pittsburg, Pa. 

With "blizzardy" weather ahead, a live- 
ly interest ought to center in these much 
under-priced children's winter coats. 
With Uncle Sam's forecasters predict- 
ing the coldest weather of the year is 
yet to come, the importance of this bit 
of timely news from our cloak depart- 
ment well merits quick action on the 
part of the mother of every coat-needing 
child hereabouts. — McConnell $ Co., 
Scranton, Pa. 

A good Suit for a Growing Boy. — 
Allow us to present "The Wanamaker 
Special" at $5. Double-breasted coat; 
knee trousers, with the critical points — 
seat and knees — reinforced. All-wool 
materials — blue serge and a fine line of 
fancy cheviots, including a very stylish 
gray plaid, just in. Seams silk-sewed 
and taped throughout. Sizes 8 to 17 
years. — Wanamaker, New York. 

Buy Leahy's wear resisters for the 
boys. They are money savers to you.— 
W. P. Leahy, Ottumwa, III. 
FOR BOYS 



200 



ADVERTISERS CYCLOPEDIA 



Not only because our boys' garments 
are tailored particularly strong in every 
minute detail, enabling them to resist 
every strain an active boy can give them 
— but because with this essential char- 
acteristic which insures the greatest pos- 
sible satisfactory service — there is com- 
bined the most up-to-date styles at the 
lowest consistent minimum cost, which 
makes them truly irresistible. Unless a 
boy's clothes are made exactly right, 
there is a discordant note in his make- 
up which is out of all keeping with his 
boyish traits and characteristics. Dress 
your boy properly — get him the sort of 
clothes he Ought to wear — you will be 
surprised at the improvement in his 
whole appearance — gratified at the wear 
which properly made and well-fitting 
clothes will give him. — A. C. Barley ^ 
Co., Marion, Ind. 

Boys' Cowboy Play Suits. — Here are 
picturesque play suits, that will tickle 
the boys, and yet provide inexpensive 
clothes that wear like overalls, for rough, 
romping boys. The suits are made of 
brown cotton twill — a sort of denim. 
The blouse and long trousers are 
trimmed with a fringe of the material 
down the seams, at the side, just as 
real cowboys like to dress themselves; 
and they are further trimmed with red 
cloth at the cuffs. The suits have the 
cheapness and durability of overalls; 
but are ever so much more attractive. 
Sizes 4 to 12 years. — Wanamaker, New 
York. 

Great stocks of all that boys need for 
Summer at seashore, country, moun- 
tains or in city — everything to keep them 
cool, clean and comfortable — in assort- 
ments that have made us known as head- 
quarters for boys' clothing. With the 
Fourth so close at hand, when vaca- 
tions begin, the following offerings are 
of special interest to those who want 
style and quality at the lowest prices 
at which those essentials can be pro- 
cured. — Hearn, New York. 

Now is the right time to buy Boys' 
Clothing, whether it is needed for imme- 
diate use or not. We are closing out all 
our own oddments, and also the surplus 
stocks of several first-class makers. — 
Strawbridge $ Clothier, Philadelphia. 

Don't stop to think how we do it. 
Don't put off until to-morrow or next 
week; take advantage of the offering now 
— this very minute. It means buying any 
child's suit in the store at half; yes it 
means even more, for are ou^ pi ices not 
always fully 20 per cent, lower than equal 
value elsewhere? — The Washington Mar- 
ket Clothing Co., Trenton, N. J. 

CLOTHING 



Sharp reductions in boys' wearables. 
— Halpert $ Co., Binghamton, N. Y. 

Extraordinary sale of the dressy, 
merchant-tailored, ready-to-wear spring 
suits for big boys and little boys. — Lit 
Brothers, Philadelphia, Pa. 

Dressing the lads. The reason why 
we have a department for boys where 
mothers like to bring them is because 
we were boys ourselves once and can 
remember the necessities of youth. — ■ 
The Hub, Milwaukee, Wis. 

Just the clothes for that lively young- 
ster of yours. He'll knock fine tailor- 
ing and pretty togs in a short time with 
his baseballing and fence-climbing 
stunts! Our brand is intended for just 
such as he. — P. J. Gardner, Salt Lake 
City, Utah. 

It's the opinion and judgment of the 
mother we appeal to. * * * Her 
criticism of clothes style for the little 
men and her suggestions have helped 
us in many instances to improve either 
in design or color effect. We show this 
spring season some suits that reflect the 
opinions of both the parent and designer. 
— Banter Brothers, Scranton, Pa. 

See here, mother ! Just a moment. 
* * * You know and everybody 
knows that boys are harder on clothes 
than men, and yet the flimsiest of stuff 
is usually made into boys' suits. It 
makes boys' clothes cost more by the 
the year. It makes the boy look badly 
dressed half the time. The new things 
are here. — L. Herz $ Son, York, Pa. 

Two artists in the little gentlemen's 
department are constantly employed in 
designing new and attractive ideas in 
boys' and children's clothing — satisfac- 
tory styles that please both the little 
gentleman and their parents. Do you 
wonder that our stores are usually 
recognized as the headquarters for all 
that's superior in wearables for boys and 
little gentlemen. — Smith, Gray Q Co., 
Brooklyn, N. Y. 

Boys' clothing at well-cut prices. — 
Tod, Butman fy Co., Baltimore, Md. 

"The Quality Store." For little chaps. 
We show the nobbiest line of fancy suits 
for boys of from 3 to 8 that you'll find 
in town. Don't fail to see all our styles. 
— Mullen <§• Bluett, Los Angeles, Cat. 

How's the boy's suit? Beginning to 
show signs of wear? Does he look as 
spick and span as his schoolmates? We 
want mothers to take a look through our 
boys' department. We want to show you 
how we can make a "little man" of your 
boy and not "hit" your purse very hard 
either. — Stem <§• Benheim, Altoona, Pa. 
FOR BOYS 



OF SELLING PHRASES 



201 



No mother who sees this showing of 
dainty little wash dresses so modestly 
priced would think of taking time and 
trouble to make them at home. The 
new spring arrivals are here. There are 
Russian dresses, Russian dresses with 
trousers, and French dresses, for little 
tots 1 to 4 years of age. They are made 
of crisp, washable materials — percales, 
madrases, linens and piques, and come in 
white, plain blues and tans, fancy stripes, 
plaids and polka dots. Some show dainty 
hand embroidering. — Minneapolis Dry 
Goods Co., Minneapolis, Min. 

Boys' and youths' attire. In vastness 
of assortment, range of materials and 
styles, our offering of clothing for boys 
and youths is unequaled. The superi- 
ority of cut, make and wearing quali- 
ties is recognized by all who have pur- 
chased our goods. We provide clothes 
for young people suited to their ages — 
not men's clothes made small. — Best $ 
Co., New York City. 

Why should you be an exception. 
Others save money on their boys' ap- 
parel. You should do the same. We 
want to treat all alike. Come in to-day 
so as not to be disappointed. — Selleck 
$ Price, South Norfolk, Conn. 

Rigs for the Small Boy. — Buster 
Brown Suits for small boys have come 
TO STAY; that's the reason they GO 
SO FAST. Counters that were sparse 
yesterday are full to-day. Stuffs and 
trimmings to delight the hard-to-please 
mammas. Wash weaves — and wool ones 
— not a proper style missing from the 
grand collection. — Eiseman Bros., At- 
lanta, Ga. 

Boys' Clothing at Little Prices. — 
Every price quoted here is a special one. 
Every garment is tailored right up-to- 
the-minute in style. There is money-sav- 
ing for every buyer here. — Solomon's, 
Pittsburg, Pa. 

Pungent News of Boys' Clothing. 
Here is news concerning just the cloth- 
ing the boys will need for vacation time 
wear — pointed with the sharpest sort of 
reduction. All style garments are em- 
braced from the popular "Buster 
Brown" to the plainest play suit. — Kauf- 
rnann's, Pittsburg, Pa. 

Boys' Suits That You'll Like.— You'll 
like them for their style and goodness. 
You'll like them better still, for costing 
so little to-day. They are from our reg- 
ular stock — the best made suits for boys 
that you'll find anywhere, at their regu- 
lar prices. But they are odd lots that 
we're clearing out now; hence these sav- 
ings. — Wanamaker's, New York. 

CLOTHING 



Remember that we are offering you 
The May Co.'s Boys' Clothes, the stand- 
ard by which St. Louis mothers judge 
all others, at very special prices for 
to-morrow and Saturday. The garments 
are perfectly finished, and are full of 
snap and ginger, such as only high-class 
sorts are, and all are stitched with silk 
throughout. — The May Co., St. Louis. 

The prettiest sight you ever saw is 
to watch the strutting youngsters in 
double-breasted suits or Norfolk Suits, 
and double-breasted Belted Overcoats, 
the best-fitting clothes of the kind they 
ever had, going around our stores from 
one mirror to another. Some of them 
grin, and some of them blush — and the 
mothers look very proud — we're very 
proud, ourselves. — Smith, Gray fy Co., 
New York, N. Y. 

Almost every boy likes to wear the 
dashing suits that are just like those 
worn by real sailors, and his mother 
always likes to see him in them, too. 
These suits are made with the regula- 
tion sailor blouse, in which every detail 
is similar to those worn in the navy. — ■ 
Wanamaker, New York, N. Y. 

Boys' Clothing— High Tide.— When 
the top coat is to do service for two 
winters — as the Wanamaker coats will 
and mostly do — they must be chosen with 
utmost care; properly balanced, so they 
will neither be too big this winter nor 
too tight next. For the quality of our 
clothing we are responsible — if one fails 
you may have another. — Wanamaker's, 
Philadelphia, Pa. 

Boys' Overcoats ! — In buying overcoats 
for boys some folks think that just any 
old thing will do, as he will soon wear it 
out ! You couldn't practice poorer econ- 
omy when you buy that kind. Put 
your money into the best you can buy! 
Good all wool fabrics, together with 
good, honest tailoring and the best pos- 
sible trimmings, marks an Emmons coat 
apart from all others — prices are most 
reasonable, too! — M. B. Emmons Co., At- 
lanta, Ga. 

New blood, new styles and new ef- 
forts are maintaining our reputation as 
producers of big values in boys' and 
children's clothing.— Phil Wolcof $ Co., 
New York. 

Boys' new spring suits decidedly un- 
der price. Strange news, isn't it — to of- 
fer fine new spring clothes for boys at a 
bargain, before buying time has rightly 
begun. It's a rare bit of good news, 
particularly for parents who are ambi- 
tious to have their boys look well, and 
who appreciate a liberal saving in the 
cost.— The Wanamaker Store, New York. 
FOR BOYS 



202 



ADVERTISERS CYCLOPEDIA 



This is a splendid offering of boys' 
Russian and sailor blouse suits that we 
secured from one of our best manufac- 
turers. All of the suits are spic-and- 
span-new, in perfect condition. They 
are in a wide variety of worsted and 
mixed cheviots. — Wanamaker, New York. 

We are ready. This means that we 
are prepared to exhibit our spring line 
of young men's, boys' and children's 
clothing. — Becker, Mayer fy Company, 
Chicago, III. 

Clothing to please the boy, quality to 
please the mother, and prices to make a 
happy father. — London Clothing Co., Los 
Angeles, Cal. 

From the time he's a toddler of four 
till he reaches the four-score mark, we 
meet all his clothing wants. — London 
Clothing Co., Los Angeles, Cal. 

Boys will be boys. The average boy 
at play thinks he is doing his duty when 
he walks on his knees, slides down every 
fence rail he strikes, romps and plays 
in such a manner that mother is in de- 
spair when she surveys his clothing. She 
longs for a cast iron garment, but the 
next best thing is the Lion Brand of 
boys' clothing. They make a boy look 
like a gentleman, and feel like a king. 
They are selected with a view to make 
both parents and boy our friends in 
every way. The boy wants a suit to 
look right and the parent one that costs 
right. The combination is guaranteed 
at this' store. Come in and see our 
" Lion " brand suit, which we sell cheap. 
You will be surprised at so much good- 
ness for so little money. — A. Bishop, 
Ficton, N. S. 

Boys to be well dressed should wear 
clothing such as can only be had from 
our boys' clothing department — every 
garment possesses snap, originality and 
quality.— The B. § M., Poeria, III. 

Bargains for boys. Here's real profit- 
sharing. Great bargains — just the great 
bargains we mean them to be. Prac- 
tical profit-sharing — nothing more — noth- 
ing less — this keen price-cutting on our 
finest boys' clothing. Every suit and 
overcoat in the stock must go now. 
Earlier we look for profit, but now the 
main thought is room for spring stock. 
This is real profit sharing — read on! — 
The Mag Company, Cleveland, Ohio. 

Stirring news for boys. New things 
are pushing into the Boys' Store as 
well as everywhere else — and we have 
picked out three of the most stirring 
values we ever had for a special word 
of mention to-day. — Abraham §• Straus, 
Brooklyn, N. Y. 

CLOTHING 



You get something more than merely 
good material, strongly put together, 
when you buy our boys' clothing. These 
qualities are, of course, very essential. 
But besides all this you get style, orig- 
inality, appropriateness, suitability — the 
fitting of the individual boy with an in- 
dividual effect — and, above all, the sat- 
isfaction of knowing positively that you 
get the correct thing at the right price — 
something that will stand criticism and 
stand wear, and be liked as well in the 
end for its durability as it was at first 
for its appearance. — Woodward $• Loth- 
rop, Washington, D. C. 

If you have a boy that knocks his 
clothes to pieces and gets them out of 
shape a month or so after you buy them, 
don't blame the boy. It's the fault of 
the clothes. It is a poor sort of a boy 
that will stand up along the fence to 
keep his clothes in good order, when the 
rest of the boys are playing leap-frog 
or having a wrestling match. 

" Wanamaker Special " suits and 
reefers are made for boys that are go- 
ing to do just the rough and tumble 
things that live boys ought to do. We 
pick clothes that will stand the racket, 
absolutely all-wool, but made of good 
long yarns that give strength and " stay- 
right " to the cloth. — Wanamaker, New 
York, N. Y. 

Mothers who consider well the value 
of Bloomingdale's boys' clothing — who 
know how well it wears, and who are 
particular about having their boys 
dressed well — are the ones who have made 
this clothing store of ours the most pop- 
ular in town. — Bloomingdale's, New York. 

We've been doing lots of work to 
make vacation easier for the mothers 
and more enjoyable for the boys. Such 
a complete stock of summer suits for 
boys has never before been shown in 
Bay City. Cheviots and flannels, serges 
for dress-up, or for hard play; for the 
back yard or the front lawn. — Broas, 
Galloway <$£ Co., Bay City, Mich. 

Boys' washable suits in a full assort- 
ment of pretty and durable colors, de- 
tachable shields and full plaited coat 
sleeves; sizes 3 to 10 years — best bargain 
you'll read this summer. — The 14tth Street 
Store, New York. 

Our position in the boys' trade sets 
the pace of the town. An important fac- 
tor is to keep the prices reasonable. 
Buying for two of the largest retail 
stores in the West enables very close 
selling prices. — The Nebraska, Kansas 
City, Mo. 
FOR BOYS 



OF SELLING PHRASES 



203 



If you're blessed with a boy full of 
life and ginger, he probably soils and 
wears out his summer suits faster than 
you can put them on him. You've no 
doubt thought of overalls, and then de- 
cided that they were too hot and ugly. 
These cowboy suits are made of stout 
twilled denim, in khaki color, and 
trimmed with red sateen, and fringe of 
the same material. Strong and inexpen- 
sive as overalls; but they'll tickle the 
boy, and not disgrace his parents. — Wan- 
amaker, New York. 

We sell more fine clothing for boys 
than does any other store in town — 
clothing of aristocratic style; out-of-the 
common sort; exclusive. That is an ab- 
solutely knowable fact. Every season's 
turn brings back careful mothers who 
have learned how much we can help 
them — and brings many new faces, too; 
for we seem to be winning business from 
even the best of the other stores. — Gim- 
bel Bros., Philadelphia, Pa. 

Good serviceable school suits in snappy 
mixtures that look well and are not ex- 
pensive, quality considered. Impress 
your boy with the necessity of looking 
neat. It will benefit him in the future. — 
The Leader, Memphis, Tenn. 

Boyish grace and mannish finish are 
peculiarly characteristic of " American " 
brand clothes — they keep the boy looking 
a boy and yet clothe him with the whole- 
some independence of the man. In fab- 
ric, fit and finish they have nothing in 
common with ordinary clothes for boys 
— better made, smarter looking, more 
punctiliously finished, lower priced. — Wal- 
ter Mitchell, Mobile, Ala. 

Remarkable how these suits are going 
— that is, it would be remarkable if the 
extraordinary values were not taken into 
account. It is nothing uncommon for 
mothers to bring in their families of 
from two to four and even five boys and 
rig them out complete for school. — 
Bergerman Bros., Pueblo, Colo. 

School opening time is near enough to 
warrant immediate preparation. Is your 
boy's wardrobe complete? More likely 
than not school clothing is wanting. 
Find out what is lacking, then come 
here and pick it from this exceptionally 
complete stock. You wouldn't think such 
savings were possible. — H. Batterman, 
Brooklyn, N. Y. 

We do not care how strenuous boys 
are, our clothing is built to stand the 
test of time and the playground — it's 
cut and shaped with care and made by 
skilled tailors who are mindful of a 
boy's needs. That's why the Simpson 
Crawford Co.'s apparel holds its shape 

CLOTHING 



— lasts so long and gives complete sat- 
isfaction. The worth of every garment 
is guaranteed, and you'll find our prices 
no more than you'll have to pay for 
the ordinary factory-made products 
elsewhere. — Simpson Crawford Co., New 
York, N. Y. 

Was your boys' last suit as good as 
it looked? Did it stay together? Did 
it hold its color and shape? Did the 
buttons stay on? If they didn't, per- 
haps you bought too much on looks. 
False ornament is often used to hide 
poor cloth. Clothes are as pretty here 
as anywhere, but the beauty is more than 
skin deep. — Wentworth Clothing Co., 
Spokane, Wash. 

The manufacturers of Wanamaker's 
clothing for boys tell us that we should 
talk more about the excellence of the 
clothing they make for us. They say 
other stores never demand that fabrics 
shall be all-wool, or that they should 
be silk-sewed on both sides. — Wana- 
maker, New York. 

Sale of children's jackets. It would 
seem a pity for any little boy to wear 
an old, shabby coat to school now, when 
these new jackets are almost given away, 
wouldn't it? — The Waschauer Store, Mad- 
ison, III. 

Little suits with big value in every 
one. Honestly made, with the intention 
that they shall be as good as they look. 
— White $ Davis, Pueblo, Colo. 

Now, let him romp. The garments are 
made to stand it. And let his mother 
be critical, super-critical as to style and 
material and workmanship. They are 
made for that, too. — Wanamaker, New 
York. 

Has your boy school clothes? Will 
he not need a light weight woolen suit 
in September? Will you not feel glad 
when school-time comes that the suit is 
ready — and cost but half the usual 
price ? — Wanamaker's, Philadelphia. 

You furnish the boys and we'll fur- 
nish the special trades in boys' and 
children's clothing. Our " Summer sale " 
means a good chance to fit your boys 
out. — Wise, Smith §• Co., Hartford. 

A princely showing of boys' fall suits 
awaits your inspection to-day. Boy- 
clothes that will please parents by their 
sightliness, durability and moderate 
prices, and please the boys by their 
style and comfort. Pre-eminent are the 
Russian blouse suits for boys, sizes 2 1-3 
to 7. In blue serge, gray worsteds and 
cheviots. Knickerbocker trousers. — 

Gemmill, Burnham $ Co., Hartford. 
FOR BOYS 



204 



ADVERTISERS CYCLOPEDIA 



They make little men. Our stock of 
nobby suits in single-breasted blouse, 
single-breasted Norfolk, double-breasted 
Chesterfield, and double-breasted Rus- 
sian suits are made from extra materials 
to make them wear. Workmanship upon 
them is the best; the designs are on the 
best lines to make a boy feel and look 
manly — they are right every way. We 
only want parents to look our stock 
through, and we will leave the rest to 
their good judgment. Our aim is to clothe 
boys. — G. H. Lake, Borne, N. Y. 

School suits for the boy. You want 
him stylishly dressed. That's compara- 
tively easy. You want clothes for him 
that will wear. That's the difficult part, 
but one that is not overlooked at this 
store. Our new stocks pay full atten- 
tion to style and emphasize quality and 
workmanship — ask to see them. — Trenton 
Clothing Co., Trenton, N. J. 

Vacation outfits for the summer boy. — 
Kemp S[ Herbert, Spokane, Wash. 

It is not always easy for a mother to 
decide upon her boy's outfit, but we make 
it as simple as possible by showing gar- 
ments that are adapted especially to the 
boy's age and the use to which the suit 
is to be put. — C. B. Fudge Co., Muncie. 

A message to mothers. Our very de- 
sirable selections in children's two-piece 
suits from $2.50 to $8.00 for the lads 
from 8 to 16 years old, will attract the 
mothers who test the economy by the 
measure of goodness, the superiority of 
the fashion and fit of the suits. — Ware- 
Pratt Co., Worcester, Mass. 

" Hurry up, fellers." Thus spake a 
bright-eyed youth of eleven summers as 
he held in his hand his choice out of 
the bargain suit sale — " You see," he 
explained to the busy salesman, " we 
must be in school by 9 o'clock." This 
lad was unaccompanied by parent or 
guardian, in fact all but two were, show- 
ing the implicit faith placed in our 
printed announcements by parents at 
large — an honor we appreciate, as these 
bargains testify. We can't recall the 
time when we had so many boys in 
our store so early in the morning. There 
was a small army waiting for us to 
open our doors, and there was a rush 
for the long counter — and what quick 
perception they displayed in choosing 
the choice bargains. — Morris Gross Co., 
Tacoma, Wash. 

Vacation clothing and beach suits for 
boys. — A boy does not want to fret about 
whether clothes are going to be soiled or 
not when he goes to the beach; but he is 
out for all the fun there is; so as a 
reasonable parent supply him with good 

CLOTHING 



clothing but do not pay too much for 
it. We have for too long a time sup- 
plied parents who have boys to clothe 
with garments which have met their ap- 
proval in every way. — Hamburger's, Los 
Angeles, Cal. 

Not a hard matter to dress your small 
boys comfortably and coolly in summer. 
These sailor suits, for example — wash- 
able, of galatea and percale — jaunty and 
well made. We've equipped hundreds 
of little boys with them so far this sea- 
son. — Wanamaker's, Philadelphia, Pa. 

Washable suits for boys. — A boy need 
not be so careful of his summer rough- 
and-tumble clothes when his parents only 
have seventy-five cents at stake. And the 
summer-time's no time to " be careful." 
While this exceptional offering lasts you 
can lay by two or three handsome, well- 
tailored little washable suits for boys 
of 3 to 12 years for the ordinary price 
of a single suit at the season's begin- 
ning. True — lots are broken — but the 
size-range is there. — Wanamaker's, New 
York, N. Y. 

This sale hits the boys. — Lots of wear- 
ing time yet for boys, though it is 
clearing time for us. Lucky savings 
for those who want the best wearing 
shirts made. They are madras in pretty 
woven and printed patterns, the boys' 
made just the same as the men's in every 
respect, cuffs attached or separate, plain 
or plaited fronts. Shirts that have the 
highest character of shirt making in them. 
There are light grounds or dark grounds, 
about 30 different styles to select from. 
— Loeser's, Brooklyn, N. Y. 

At times boys seem to run all to legs, 
and we have trousers to fit these very 
legs and these very times. — D. H. Eames 
Co., Worcester, Mass. 

Have you a boy of three to eight 
years? If you have he's a lucky boy, for 
you can buy him as handsome a suit as 
you'd want him to wear for $2. — /. /. 
Goldsmith $ Sons, Binghamton, N. Y. 

A race is on among the boys' sailor 
suits. The finish line is your ownership, 
and the summer playtime comfort of your 
small boys. Time-limit is three to twelve 
years, and every boy between those ages 
is a possible prize winner. — Wanamaker's, 
New York. 

In clothes for boys. — We would like to 
be able to give all the boys in Brooklyn 
such good clothes as these for such little 
prices — but we can't do it. They will 
last through to-morrow though we think 
— and altogether it is the best news we 
have had this fall. We leave it to the 
boys — and their mothers. — Abraham <§• 
Straus, Brooklyn, N. Y. 
FOR BOYS 



OF SELLING PHRASES 



205 



Summer outfitting for strenuous boys. 
This boys' department is in excellent 
shape to care for all boys with or with- 
out their mothers. Wash suits are now 
the thing to be investigated and be as- 
sured our showing is not to be equaled 
in this city. — Mendel $ Freedman, New 
Haven, Conn. 

We clothe boys well for vacation. Just 
think what the average boy has to go 
through in vacation. And where he goes 
his clothes go, too, except in swimming. 
One of our tough-wearing suits and an 
extra pair of pants ought to see him 
through all right. We never saw better 
made or stronger suits for boys than we 
have here. And prices are about what 
you find tagged to the ordinary wear- 
out-quick suits. — Comstock Bros., South 
Norwalk, Conn. 

More Norfolks for the boys. Boys 
like 'em. Mothers buy 'em — hard work 
keeping them in good supply. — The Wan- 
amaker Store, New York. 

Our boys' and children's clothing stock 
is aglow with newness. Stylish and ex- 
clusive clothing. Durable and big val- 
ues. — The Surprise Store, Pittsburg, Pa. 

Spring suits for the boys. The kind 
that is away from the ordinary — the Em- 
mons kind, made with all the style and 
goodness that can possibly be crowded 
into a garment. — M. R. Emmons Co., At- 
lanta, Ga. 

Mothers who are particular about the 
appearance of their boys' d*ess will 
find much satisfaction in looking over 
our line of boys' clothing for this season. 
Holbrook <§• Perkins,-. Colorado Springs. 

The evolution of the boy into "men's 
clothes " is a critical process, with which 
we, as good clothes makers, have some- 
thing to do. We make clothes which 
look manly to the boy; and boyish to the 
parents. — Hart, Schafner $ Marx, Chi- 
cago } III. 

Boys' department. Will the mothers 
investigate? A lucky buy of boys' man- 
nish blouses. And we will make a quick 
turn by giving the boys full benefit of 
the reduction, better for us and better 
for the boys. — Crews-Beggs Dry Goods 
Co., Pueblo, Col. 

Boys' wear. The youngster will grow 
to be a man almost before any of us 
realize it. Then his patronage may be 
more valuable than ever. Probably a 
wife and children will help to increase 
its volume. We begin to forge the links 
that hold our customers while they are 
very young. That's why " Macy's " re- 
mains a popular household word. Chil- 
dren follow the trade-habits of parents. 
It isn't unusual to see three generations 

CLOTHING 



of the same family beneath this roof 
at the same time. And we do splendidly 
by all of them.— B. H. Macy $ Co., New 
York. 

Every suit in the store is all wool and 
sturdily as well as stylishly made. 
Hardly anyone ever attempts to match 
our value giving in boys' clothing. — Wm. 
J. Jordan, Newburyport, Mass. 

Just for the boys. — Clearing time for 
us. Lots of wearing time for these gar- 
ments that are eminently suitable for 
school use up to Christmas time. Lucky 
savings for prudent purchasers. — San- 
ger's, Dallas, Tex. 

Friendly chat with parents about boys' 
clothes. When it comes to wearing out 
clothes, if your boy is a healthy little 
chap, he doubtless requires a new suit 
as often as your neighbor's boy. You 
can teach a boy to be neat, but all the 
admonishing in the world to be careful 
is forgotten the moment the youngster 
enters heartily into boyish play. So, as 
parents, be reasonable about it — give your 
son well made clothing, but for vacation 
wear, don't buy the expensive kind. Still 
you can always be sure of style and 
don't pay extra for it if you buy the 
clothing at Hamburger's. — Hamburger's, 
Los Angeles, Cal. 

Boys' clothing from Paris. Some out- 
of-the-ordinary things from the Bon 
Marche in Paris — you will find the name 
on the tickets. Clothes that young 
French garconnets are going to wear this 
fall. The trousers are mostly bloomers 
— French boys cling to them persistently. 
The cloths are sometimes fine serge or 
cheviot, or a material called " corkscrew," 
which is very much like our English Ve- 
netian. One suit is called the " Boer " 
— cream colored or dark blue serge, with 
bloomer trousers and a pleated blouse 
that comes down into a broad belt of 
silk or leather. It doesn't hang over like 
the blouses of our own American sailor 
suits, but it has a sailor collar and a 
little tie. The "Trouville" is a coat- 
and-vest suit of corkscrew cloth, with 
a blouse either of the same stuff or of 
white serge or even of silk, pleated and 
fastened with fancy buttons and finished 
at the waist with a broad sash. If 
American mothers want their boys to 
look as French as French can be they 
will put them into suits of this sort in 
the fall. — Wanamaker's, Philadelphia. 

Boy's suits for autumn school days.— 
Suits that any mother may be proud to 
put her boy into; and marked at little 
bits of prices, for such handsome, styl- 
ish, seasonable suits.— Wanamaker's, 
New York. 
FOR BOYS 



206 



ADVERTISERS CYCLOPEDIA 



Many extraordinary offers. These are 
days of great interest in the boys' cloth- 
ing store, on the main floor. Stocks have 
been coming in all week at prices quite 
unprecedented. The lagging summer has 
thrown many makers into a flurry. Con- 
sequently the attractions offered for Sat- 
urday are such as to warrant your in- 
stant attention. — Siegel-Cooper Co., New 
York. 

Boys' overcoats. — The crisp mornings 
and evenings insist on overcoats for 
health as well as comfort. They must 
supplement the thin suits, which are 
ample at midday. — Wanamaker's, Phila- 
delphia, Pa. 

Boys' Norfolk suits. — If you have 
dressed your boy in a two-piece sailor or 
vested suit, make a change in his clothes 
and buy a Norfolk. It has the charac- 
teristics of a two-piece suit, as the pic- 
ture shows, yet the box-plaits, yokes and 
belt make it an entirely different style. 
We have an immense assortment of these 
suits in blue twilled cheviot and blue 
serge — heavy-weight material, for fall 
and winter wear. The clothes were made 
in our own workshops, and we guarantee 
every stitch. — S. N. Wood $ Co., San 
Francisco, Cat. 

Boys' stylish fall clothing. — A little 
early for school, but get best of first 
showing. Several weeks yet intervene 
before vacation days are over, yet you 
realize that the boys had a long summer 
with plenty of play and possibly have not 
a serviceable suit with which to begin the 
new school year. It is a case of buying, 
anyhow, so you might as well buy soon 
as late, and by taking advantage of the 
first showings you can get the best of 
the assortments and have the assurance 
that prices will not be any cheaper 60 
days from now. Our boys' clothing de- 
partment is a representative of its class 
and parents who have purchased from 
us know that they have received best 
values for their money, for at all times 
our prices are from 15 to 25 per cent, 
lower than exclusive clothing stores, and 
we are the only firm which says to every 
customer, "If the boy's clothing does 
not wear, bring back the suit and we will 
exchange for a new one." — Hamburger's, 
Los Angeles, Cal. 

For the boy of three as for the boy 
of three score years, we've every thing 
to wear. Everything for the youngster 
gathered in one department — that saves 
his mother's steps. — Rogers, Peet $ Co., 
New York. 

How time flies ! Here is September. 
If you have your own ideas about what 
your boy should wear — you will find your 

CLOTHING 



ideas here. If you are looking for some- 
thing better than usual you'll find we've 
anticipated your wishes — sailor, Russian 
blouses — Norfolks, etc. — Talbot $■ Co., 
Fall River, Mass. 

Pardon the egotism, but it is a fact 
that never in any city in the world have 
such handsome models in children's fin- 
ery been shown as we are showing right 
now; the very smartest models for lit- 
tle chaps; those that are considered 
the smart ideas in the big capitals of 
Europe — in Paris, London and Vienna. 
They are all exhibited in our juvenile 
department. — Raphael's, San Francisco. 

All boys' goods cost less. The sterling 
qualities of the Crescent clothes for boys 
are so well known a sale like this brings 
splendid response, even though given at 
the very end of the season. The special 
prices will continue all day Saturday. The 
sale closes Saturday night. Everything 
for boys is included, except the K. & E. 
50c blouses. — The Crescent, Spokane. 

Boys' wash suits for less than half 
price. We can hardly expect to secure 
such a handsome assortment of wash 
suits for boys as we are showing for 
some time to come, for they are dis- 
tinctive new 1907 styles, finely tailored 
— the handsomest suits we ever saw, and 
priced less than half, in three lots. — 
W. M. Whitney % Co., Albany, N. Y. 

The time of year so anxiously looked 
forward to by all mothers of boys from 
3 to 8 years — the time when all boys' 
wash suits and pants reach their lowest 
prices. This year the bargains are bet- 
ter than ever before, for, owing to the 
cold weather, our stock is practically 
complete, thus allowing ample room for 
the gratification of all tastes. You 
will find just what you wanted a month 
ago at just half its former price. — The 
Plymouth Clothing House, Minneapolis. 

The boys' clothing walks the bargain 
plank and the low prices have set a 
lively pace. It does not take much ar- 
gument on our part to convince mothers 
of the savings to be made when they 
once get a look at the goods and learn 
how little it costs to own them. Our 
clothes for boys are as good as our 
clothes for men and that fact speaks 
volumes as far as quality and style goes. 
Present prices clinch the argument. — 
Horsfall fy Rothschild, Hartford, Conn. 

Boys' odd pants cut down. Special 
prices in boys' odd pants — for which 
there is always an active demand — should 
bring a hearty response to the boys' sec- 
tion to-morrow morning. — The T. Eaton 
Co., Winnipeg, Can. 
FOR BOYS 



OF SELLING PHRASES 



207 



What kind of a boy have you? A gen- 
tle, quiet house boy, or a scrambling out- 
door sort? Never mind, we have clothes 
for both. The new things are waiting 
for you. Don't allow yourself to be 
tempted by the showy stuff that sells so 
cheap. It is pretty. You will catch no 
cotton mixed masquerading as all wool 
here. 

Whether it is seashore, mountains or 
just plain country, vacation time is hard 
on clothes, and it's just at this time 
that we best like to have boys first 
wear our clothes, for it's when put to 
the test of wear that our boys' clothing 
shows forth to best advantage. — Kauf- 
mann's, Pittsburg, Pa. 

Clothing that defines the word dis- 
tinction. There is an air of elegant ease 
to the fit and hang of our Eaton-made 
clothing that calls for a second look, 
no matter who wears it. That's what 
we mean when we state, Eaton-made 
clothing is distinctive. It reflects every 
tendency of the latest mode, also a re- 
finement and dignity that is the height 
of good taste. Particularly is this the 
case in respect to our boys' clothing, 
which exerts an educational influence on 
the youthful mind on the principles of 
good dress, that cannot be measured in 
mere dollars and cents. — The T. Eaton 
Co., Winnipeg, Can. 

Come and bring your boys and be 
rigged out from top to toe in all the 
latest creations in men's and boys' wear. 
Our motto is " Good Goods Cheap " — 
not cheap goods. — Putnam Clothing 
House, Ogden, Utah. 

How many boys have you? Speak 
right up! Never mind if you have a 
dozen — we have suits for every one of 
them. Our selection of boys' suits is 
so large it is not only easy to make a 
selection, but they are easy to pay for 
as well. We have them just as good as 
you want and as cheap as you can af- 
ford to buy. We fitted half of the boys 
for Easter and now we want to fit the 
other half, and if the mother will con- 
sider prices and quality we will have 
easy sailing with the remainder of the 
boys. — K. H. Cowthon £ Co., Houston. 

Everything for boys from head to foot. 
In buying boys' clothing, the unthinking 
buyer often goes adrift on a sea of 
trouble, not realizing that the great strug- 
gle between many of the manufacturers 
is not to see which can make the best, 
but which can sufficiently sugar-coat the 
worst so that the public will swallow 
without detection. Not so with us, for 
in supplying our boys' store, we look 
to no one — we are our own manufactur- 

CLOTHING 



ers. We let but one factor enter in — 
" how good." Then as to prices — we save 
you the manufacturer's profit. — Eise- 
man Bros., Atlanta, Ga. 

Boys' clothing, to be right in every 
way, should be made with a view to boys' 
needs, and suitable in material and make 
for their ages and for the occasions re- 
quired. It is a trade in itself to make 
boys' clothes. Our boys' clothes are lit- 
erally and distinctively what they claim 
to be — boys' clothes — not men's clothes 
made small. And the fact adds nothing 
to the cost. — Best $ Co., New York. 

Boys are mighty hard on clothes. They 
are restless, always on the go, kneeling, 
scrambling, scuffling, climbing, and in a 
hundred and one pranks that knock 
clothing to pieces. Our clothing is made 
by makers who know the needs of boys. 
It is made to wear and stand the strain; 
it will not rip and go to pieces; it is 
cut in the latest fashion, and has all 
the " kinks " and " ginger " admired by 
the " little men " and their elders. — White 
fy Davis, Pueblo, Colo. 

" Oh, for one hour of youthful joy." 
To be a fair-haired boy again! To be 
dressed as we could dress now! What 
a difference ! We could be rigged out 
in clothes fit for a prince now. We had 
no chance of doing this when we were 
young. There was no Big Store like 
ours then. There are few like ours now. 
You can't find anything in the largest 
cities to surpass the magnificence of our 
spring offerings for boys and children. — 
Kaufman Clothing Co., Lexington. 

" Our boy " can be suited to his heart's 
desire in one of our mannish, perfect 
fitting waists. — McConnell ^ Co., Scran- 
ton, Pa. 

You will be surprised at the reasonable- 
ness of the outlay necessary to make 
the little fellow comfortable during the 
hot weather — comfortable and neat all at 
the same stroke. — Eiseman Bros., Atlanta. 

Little men's suits. Let us make little 
men out of your boys. Let us make them 
the best dressed little men in Salt Lake, 
by putting suits on them that have style, 
fit and finish. Let us give you suits 
that wear, for little money. — J. P. Gard- 
ner, Salt Lake City, Utah. 

Strong boys' clothes need to be strong 
and stout, else the youngster will find 
a way to rip and ravel them. Ours are 
— all seams taped, the strain points 
stayed, buttons and button holes rein- 
forced, the best of cloth in all gar- 
ments. And yet style is not neglected, 
as you'll realize after seeing our line. 
— C. A. Weed $ Co., Bufalo, N. Y. 
FOR BOYS 



208 



ADVERTISERS CYCLOPEDIA 



We would have hard work to get any- 
better suits than these so far as wear is 
concerned — and their coolness and good 
looks are evident at first glance. — Fred- 
erick Looser $■ Co., Brooklyn, N. Y. 

Our clothes for boys will stand pulling 
and hauling. — Frank M. Low $■ Co., Port- 
land, Me. 

To mothers of boys : Perhaps you won- 
der why we talk so much of our boys' 
clothing, furnishings, hats and shoes, 
when there's so much more profit in men's 
things. Simply because we want to get 
hold of boys who are growing into men 
— want to keep our business growing 
from the bottom up. — Rogers, Feet $ 
Company, New York. 

Sale of Boys' Overcoats. — We could 
hold these garments over until next Win- 
ter and get full prices for them. 

But that's not our way of doing busi- 
ness. 

Every overcoat bought for this season 
goes this season. 

Therefore these reductions: — Marean, 
Lauder $ Bone, Binghamton. 

Boys' Wear for Spring Now Ready. 

As the Spring season approaches the 
experienced mother naturally turns to 
Harris & Frank's for the new ideas in 
Boys' wear. 

Maintaining as we do, the largest and 
most comprehensive assortment of Boys' 
Fixings in Los Angeles, individual tastes 
can be satisfactorily gratified here, as 
nowhere else. 

And there is genuine economy in pat- 
ronizing us — 'for not only are prices 
moderate, but all goods are of reliable 
quality and sold under our guarantee 
of satisfaction. 

The new wearables for Boys, Youths 
and Little Men are now on display — - 
everything that the youngsters wear, 
from hat to shoes. Latest Styles in 
Regatta Wash Suits. "Mail Orders 
Filled." — Harris <§• Frank, Los Angeles. 

A boy won't be a man until he is 
grown up, but he likes to act and look 
like a man. A "Sampeck" boy's suit 
will make him think he looks like a man, 
because it has the same general details 
as are found in men's clothes. The 
same inherent style, the same niceties of 
fit and appearance. Yet "Sampeck" 
clothes for boys are boys' clothes, made 
only for boys, and will withstand the 
hardest wear. Our boys' department 
will be a revelation to you. We have 
all sorts of clothes. Every fabric and 
color. — Levinos, Washington, Pa. 

Free with boys' suits. We are glad 
to give free with boys' suits choice of 

CLOTHING 



the following: Set of Le Diablo, base- 
ball and bat, fielder's glove, catcher's 
mitt. — S chipper $ Block, Peoria, III. 

Dainty and durable. No words bet- 
ter describe the characteristics of our 
children's suits. The styles and patterns 
are the newest, and you will not find an- 
other display of children's clothing that 
is as attractive and, withal, as moder- 
ately priced as this. — Browning, King fy 
Co., Chicago, Illinois. 

Boys' summer clothes. Most com- 
fortable. Best values. These Loeser 
clothes for boys are most comfortable 
because they are properly tailored. 
They fit. They hold their shape. They 
stand a lot of knocking about in play. 
They keep their good looks longer than 
ordinary clothes. Any mother whose 
boys have worn Loeser clothes knows all 
about their special excellences — and will 
tell you about them if you ask her. 
What is more, she will tell you that she 
pays no more in the first place for these 
clothes, and since they last longer than 
ordinary clothes she really saves money 
by buying them. — F. Loeser fy Co., 
Brooklyn, N. Y. 

Boys' $3 wash suits, $1.75. With two 
pairs of trousers. We count this as 
timely and interesting a sale as was 
ever planned to promote such sound 
economy by mothers of boys. These 
suits are handsome Russian and sailor 
blouse styles, all made as we like to see 
boys' clothing made — with distinctive 
good fashion and at the same time with 
extra carefulness of workmanship that 
makes it reasonably sure that the suits 
will stand hard service. The fabrics 
are galateas, chambrays and white wash- 
able fabrics, and the sizes of the sailor 
suits range from six to nine years; those 
of the Russian suits from two and a 
half to six years. Each suit has two 
pairs of bloomer trousers and four of 
the styles are fairly indicated by the 
picture. — F. Loeser $ Co., Brooklyn. 

The clothes to keep your boy cool and 
comfortable all summer. Good mate- 
rials first, of course, as a foundation. 
But the distinguishing features of 
Loeser clothes for boys that make them 
comfortable and keep them so, are cor- 
rect fit and thorough tailor work. 
Shoulders are broad. Sleeves are long 
and full large. Trousers are properly 
shaped and of generous cut. And every 
detail of workmanship has been done 
as though each suit had to stand an ex- 
tra strain all summer long. Yet these 
clothes cost not a bit more than ordi- 
nary sorts — even less in some cases. — 
F. Loeser $ Co., Brooklyn, N. Y. 
FOR BOYS 



OF SELLING PHRASES 



209 



CLOTHING— MEN'S 



He — " We must economize. Suppose, darling, that you 
try your hand at making your own clothes." 

She — " Oh, George, dear! I never could do that. Sup- 
pose I begin by trying to make yours.'* — Illustrated Bits. 
± ± ± 

te They say all men are made of dust," 
The tailor said, " I don't 
Believe that's true of those I trust — 
Dust settles, but they won't." 

— Philadelphia Press. 
£ £ ± 

Downer — " I am glad it is good form not to wear a watch 
with a dress suit." 

Upper— "Why?" 

Downer — " Because I never have my watch and my dress 
suit at the same time." — New Yorker. 



Goodness, worth, excellence is stamped 
on every suit. — Kramer Bros., Scranton. 

Let's help you to pay less and dress 
better. That's our business. And it's 
your business to get the most for your 
money. — The Royal Tailors, Colorado 
Springs, Colo. 

Rough surfaces predominate. Seems 
strange that a rough-looking cloth can 
be cooler than a smooth one. But we 
can show you how true that is. — Her- 
rick $ E chart Co., Bloomington, 111. 

Every suit and overcoat is expressive 
of an individuality of style and work- 
manship that impresses you as an ex- 
ample of the highest type of hand tail- 
oring. — Opsahl, Grand Forks, N. D. 

Clothing that's right must meet every 
expectation of the wearer. A suit or 
overcoat may fit right and look right 
and yet wear badly. Fit and looks can 
be seen before you buy, but time only 
can tell about the wear. And right 
here's the vital point in favor of our 
clothing. — Kaufmann, Pittsburg, Pa. 

We know pretty well what sort of 
clothes you want; and we have them here 
ready for you to wear. The styles are 
right, late and correct; the quality of 
materials is of the best; the tailoring is 
extra good hand tailoring and we have 
sizes to fit everybody, no matter what 
your build is. — Habreson Bros., White- 
water, Wis. 

Can't deliver the goods. Promises are 
easy to make. Newspapers don't charge 
the advertiser extra for them. Anybody 

CLOTHING 



can promise. But when it comes to car- 
rying out the promises — fitting out men 
with nifty, dashy clothes — with the fin- 
ger marks of good style and good tail- 
oring all over them — that fit the form 
smartly and hang gracefully, some stores 
" can't deliver the goods." We are up 
to our promises. — Geo. Watson $ Co., 
Newark, N. J. 

Clearance sale. — Puts all sack suits 
and all overcoats on the bargain list. 
You know the stock, you know its scope; 
you know how well it provides for all 
your needs. Every winter has its bliz- 
zards. This winter's are arriving some- 
what overdue — but do you feel like wear- 
ing your shabby overcoat seventy days 
longer?- — Jas. Boyd, Denison, Texas. 

Our suits help to success. — These sale 
prices help your pocketbook, too. Don't 
need a suit now? Won't be long, though, 
will it? Trousers soon begin to bag. 
Coat looks a little rusty. Then you'll 
say, wish I'd bought a suit during the 
sale; and remember, a well dressed man 
is a credit to the town; to your business, 
too. Come to the sale to-day. — The B. 
$ O. Gann, Pueblo, Col. 

Don't Neglect your dress! Many a 
young man has lost good opportunities 
for advancement in life simply because 
he did not dress well. The price of 
stylish, serviceable clothing to-day is so 
little that anyone can afford it. If you 
doubt this, come to our store to-day. 
We'll prove it to your satisfaction. — Prins 
Clothing Store, Marion, Ind. 
FOR MEN 



210 



ADVERTISERS CYCLOPEDIA 



A word to judicious men. — This is the 
season for judicious men to turn at 
least a modest sum of money into wear- 
ing apparel. Part of the offerings are 
the result of large special preparations 
on our part, for this event. Others are 
here because of market conditions that 
we and you will share the profits from. 
The occasion is important to men who 
like to make money by spending it well. 
— Graves, Cox $ Co., Lexington, Ky. 

A clothes-word to wise men. — Many a 
far-seeing man waited until after the hol- 
idays to buy a new overcoat or suit. 
He knew by past experience that prices 
would be slashed for our great January 
clothing sale. So he has bided his time. 
His reward is ready. The sale he's 
waited for is on. Mothers, too, have a 
son's interest in it. — /. N. Adam $ Co., 
Bufalo, N. Y. 

It's "It." — The goodness of good 
clothes. The mere saying of our saying 
that our clothing has better tailoring and 
more style than any other sold here 
does not make it so. It's the one pop- 
ular accord among Columbus good dress- 
ers that our high grade garments are 
far better styled and fitted than those 
turned out by other dealers. The skill, 
study, care and co-operation of master 
craftsmen have made them so. We have 
every reason to believe that our goods 
are superior tailored and more stylish. — 
The Union, Columbus, O. 

No fashion plate effects. 

No padded figures. 

No eccentricities. 

Just common sense clothing for prac- 
tical men. 

Have you ever attended our reduction 
sale yet? 

Every fancy suit and every overcoat in 
the store has been reduced in price from 
20 to 25 per cent. — F. W. Wentworth 
Company, New Bedford, Mass. 

Our totally different clothing for 
young men. — When we say young men, 
we mean chaps from 15 to 20 years of 
age. This is the period when they are 
most particular about their clothes. 
When younger they are apt not to care 
about style, when older they gradually 
care for comfort only, so it is the young 
man who is the particular man. That's 
why we like to serve the young men. 
Because they are hard to please. We 
do please them, however, and experi- 
ence the liveliest satisfaction in so do- 
ing. There are many makers of young 
men's clothing, but only a few whom 
we consider good enough to make the 
clothing which we would care to offer 
to our customers. No suit in our stock 

CLOTHING 



but that is selected from piece goods, 
therefore the cloths are unequivocally 
correct. And as to the styles, they are 
designed by men who lead in their pro- 
fession. — Joseph Home Co., Pittsburg. 

An extra pair of trousers or two will 
never come amiss. Here's a chance to 
buy two pairs for what you'd expect to 
pay for one. These are in all lengths 
and sizes, in fancy cheviots, cassimeres 
and worsteds, and represent the very best 
values ever known to the trade. As 
quantity is limited, we restrict the sale 
to two pairs to a buyer, and dealers 
are barred. — Ehrich Bros., New York. 

Buying ordinary clothing is like get- 
ting lost in a crowd. When you're 
found again, you don't know yourself. 

Don't sink your personality into that 
of a thousand others. Be picked out 
from the rest. " There goes so and 
so — " "Know him?" "No — only by 
sight." 

It's in the clothes. Golland Custom 
Clothing lets the man shine through it. 

Look for the label. " Custom Shop 
Made," on inside pocket.— The G. M. Mc- 
Kelvey § Co., Youngstown, O. 

A few warm days now and then need 
not delude you into thinking you can 
do without fall and winter clothing. Bet- 
ter prepare for the cold snap that's sure 
to come. We have a superb line of new 
cloths, woolens, etc. Kindly ask your 
neighbor if the suit that he had made 
here at such an astonishingly little price 
was not absolutely satisfactory in every 
way. — Abraham $ Straus, Brooklyn. 

Every word and figure here is correct. 
The printer has made no mistake. It's 
a mighty sale for mighty Atlanta. — 
Globe Clothing Co., Atlanta, Ga. 

Move forward with the rest of the 
world. Join in the march of progress. 
Get in line with those who are enjoying 
the advantages of our merchandising. 
This season we have added a line of mer- 
chant tailoring. Prices not much higher 
than the ready-made. Fit positively 
guaranteed or we keep the suit. Give us 
a look and see if we can't save you dol- 
lars on your purchases. — Cluckers' Cloth- 
ing Store, Kenton, Ohio. 

Good clothes making is not an experi- 
ment with us. By force of merit we have 
achieved the reputation of making only 
the best. Our prices are reasonable. — 
Strause Bros., Burlington, Iowa. 

Are you going to let dollars roll 
through your fingers without grasping 
them? You're losing money by not get- 
ting next to these suits. — Hammersmith's, 
Galveston, Tex. 
FOR MEN 



OF SELLING PHRASES 



211 



No need to argue with yourself, even 
though you have a good suit or over- 
coat. Will not another be welcome if 
it's but to relieve a monotonous same- 
ness? Many of these suits are of me- 
dium weight; you could not find much 
better for spring service. They are 
identified by the Saks label. That makes 
them all the more desirable — especially 
at ten dollars.— Saks $ Co., New York. 

He missed a few trains, but spring 
finally got here — all of which means that 
the men of Columbus will be wanting 
spring garments in a hurry — means that 
the big army of suit buyers is headed 
toward these famous outfitting stores. 
Just a little time for pressing and to 
make a few alterations that may be re- 
quired is all we ask — you can be wear- 
ing your spring suit in a few hours 
after you buy it. — Lazarus, Columbus, O. 

To talk your clothing is a good thing; 
to advertise it is wise. In order to get 
lasting results, however, the goods must 
be all that are claimed for them and a 
little more. Prove our clothing by com- 
parison — by wear, by any test you choose 
— it will be found honest all through and 
lower in price than any which even ap- 
proximates it in value. How do we 
know this? Well, one satisfying and 
convincing proof is in the new custom- 
ers who are coming to us every day 
whom we are winning and holding by 
sheer merit. — Matthews Bros., Waco. 

Men's spring clothes ready for the 
progressive sort of man who appreciates 
stylish, good fitting clothes — " the un- 
common kind " — clothes that are built 
with as much care as any custom tail- 
ored suit — carefully worked, stitch by 
stitch, inside and outside, from first to 
last — the kind of tailoring that makes 
clothes hold their shape and look well 
as long as they last. In short, they're 
the very best clothes made. Take a little 
time — come in and try on one of " our 
kind " ; you'll readily see why so many 
of the " tailor-made " men are now wear- 
ing our clothes. — E. S. Levy $• Co., Gal- 
veston, Tex. 

Pure wool fabrics vs. adulterated wool 
fabrics seems to be a popular topic. 
With us there is little to be said, for 
however high wool goes, however tempt- 
ingly the adulterated article is presented, 
we shall buy the pure production only. 
Our manufacturing policy for fifty 
years has been based on quality, not 
cost, and the first demand of quality 
is an all-wool fabric. — Brokaw Brothers, 
New York, N. Y. 

I have something to whisper into your 
private ear— brown is " coming in " again 

CLOTHING 



as a clothes color. A fashion, you know, 
is born, lives, dies and is re-born. So 
with brown. While "the multitude" 
has dropped it, "the favored few" are 
quietly taking it up. Brownish suits here 
in fresh patterns that are distinctly un- 
common. But I have also the modish 
grays in a goodly range, if grayward 
leans your fancy. Fit and style, all the 
while. — Vincent, New York. 

Properly tailored clothing made of 
proper materials will stand the test of 
service and prove itself worthy. The 
clothing we handle has the additional ad- 
vantage of having been designed by the 
foremost experts of this age and coun- 
try, and brought to the pinnacle of per- 
fection by the best tailoring talent in 
the land. The leading manufacturers of 
men's apparel — such as Rogers, Peet & 
Co., confine the products of their tailor 
shops exclusively to us for this city — 
this — in connection with our own special 
make — gives our patrons the widest pos- 
sible range of choice — as well as the ben- 
efit of the many exclusive models created 
by individual designers and confined to 
us — any attempt to describe which would 
fall far short of what a personal in- 
spection will reveal. Character, tone, 
quality and perfection of fit are blended 
into a harmonious kinship in every grade 
we handle. — The May Co., Denver. 

Perfect at the price. 

Does the price mark decide for you 
when buying a suit or an overcoat? 

Then you're easily suited, or over- 
coated. 

This is for the man who buys for qual- 
ity. How he does appreciate the splen- 
did Brauer & Krohn coats — the superior 
fabrics, the spic and span shoulder fit, 
the way the loose skirt hangs in grace- 
ful folds, the whole get-up. — Brauer fy 
Krohn, Los Angeles, Cal. 

Uncommon clothes. — Such a vast dif- 
ference between our spring clothes and 
the ordinary ready-to-wear clothes. Not 
a particle of difference between uncom- 
mon clothes and the merchant tailor's. 
Only about one-half the price. Work- 
manship just as good, fabrics from the 
same mill, and a little more style. $10 
to $25. — A. Horowitz, San Bernardino. 

It all comes back. Every cent that 
goes to make up the difference in price 
between a good suit and a poor one is 
money well spent. If you could see them 
made — see how carefully the fabrics are 
cut — how minutely the fashions are fol- 
lowed—the high class of the linings, 
front-stiffening and trimmings — you'd 
know why. Nine grades. — Lazarus, Co- 
lumbus, Ohio. 
FOR MEN 



212 



ADVERTISERS CYCLOPEDIA 



It marks the man — the suit he wears. 
It writes style in big bold letters all 
over him, or else it writes something 
else. The fit of the collar, the way the 
shoulders are made, the length of coat, 
all must be right, or you're a marked 
man, so far as good taste is concerned. 
— Prins' Clothing Store, Marion, Ind. 

If every merchant had the unbounded 
faith in the character of his merchandise 
that we have in ours you could trade 
anywhere with a feeling of perfect se- 
curity. But it is an unfortunate fact 
that the newspapers are crowded with 
advertisements which, although they 
shout " dependable values " and " un- 
paralleled merchandise," etc., offer you 
absolutely no proof of their good faith. 
In these days of strenuous competition 
in the retail clothing business, the peo- 
ple want something more than mere 
claims of superiority. They want — and 
they are certainly entitled to — ironclad 
insurance against loss in case the clothes 
they purchase are in any way faithless 
to the representations of the merchant 
who sells them. We offer you that pro- 
tection with all our hearts. And to dem- 
onstrate our sincerity and good faith we 
will give a written guarantee in full to 
any person who desires it. With a store 
like ours, a written proof is not neces- 
sary to your protection, but we offer it 
to sweep away all possible doubt. — Gold- 
stein Clothing Co., Binghamton, N. Y. 

If presents were given absolutely free 
to buyers of clothing there could be no 
possible necessity of drawing a low limit 
to the amount purchased in order to ob- 
tain them. Where you are obliged to 
pay thirteen, nineteen, or any other fixed 
number of dollars, and over, to secure 
the present it is clearly evident you are 
also paying for the present. Should you 
purchase a fifty cent or a dollar article 
with a dollar or two added as the price 
of the prize you would more readily dis- 
cover the motive that impelled such rare 
generosity. In the larger amount, it is 
reasoned, you are not apt to detect the 
additional price, or reduced values while 
the pulling power of an offer of a 
" present free" is apparent. This store 
offers you superior made clothing at 
prices that are positively right — free of 
rent, free of heavy expenses and free 
of prizes and presents. Where an arti- 
cle you desire does not possess sufficient 
merit in itself to induce you to buy it, 
it certainly will not materially add to 
its quality to obtain a present with it. 
Until such time as the public indicates its 
entire willingness to have us supply pres- 
ents for them at their expense, to be 
given as a means of influencing purchas- 

CLOTHING 



ers, we shall adhere to the established 
policy of this store — the handling of 
clothing of a material and make away 
above the ordinary at prices below the 
prevailing. — Douthett fy Graham, 
Youngstown, Ohio. 

Just take a look at our great corner 
show windows — the men's fashion plate 
of Los Angeles. See the unmatched val- 
ues; better still, come inside and see how 
they look on your own back — that swag- 
ger swing, proper lengths of coat, cor- 
rect fullness of pantaloons, and that 
pretty, proper lapel. Every garment with 
the M. & B. label — your best evidence 
of honesty of price and goodness.- — 
Mullen £ Bluett Clothing Co., Los An- 
geles, Cal. 

No man wants to pay twice what an 
article is worth. No man can afford to 
pay a fancy price to a tailor, knowing 
very well that his suit, when finished, 
may be a disappointment to him. No 
man can afford to wear the ordinary 
ready-made apparel which lacks shape 
and has that distressingly monotonous 
appearance. No man can afford to wear 
any clothing nowadays except Alfred 
Benjamin's hand-tailored garments. No 
man, who once tries this famous cloth- 
ing, can be induced to wear any other. 
No store in Los Angeles supplies Alfred 
Benjamin & Co.'s clothing except James 
Smith § Co., Los Angeles, Cal. 

You remember the days of the " silver 
craze " when a lot of people voted that 
fifty cents' worth of silver was a dol- 
lar, especially for paying debts. Busi- 
ness wavered until the gold standard was 
safe; and now we laugh at our strange 
delusions. A similar attempt is being 
made to " debase the standard " in the 
clothing business; it's as great a menace 
to clothing interests as the silver fallacy 
was to the country at large; your cloth- 
ing interest as well as those in the busi- 
ness. " Mercerized cotton " is put for- 
ward, like the cheap silver dollar, as an 
equivalent for all-wool; makers and deal- 
ers in it naturally want you to vote for 
it; they may make the price a lit- 
tle lower than all-wool in order to buy 
your vote. But you don't make anything 
by buying it; you lose; the profit in 
" mercerized cotton " clothes is larger 
than in all-wool, but you don't get any 
of it. You lose more than money by it; 
you lose in looks, in confidence in good 
clothes; maybe in self-respect. But you 
needn't. All-wool clothes can be easily 
had. Ask for them. Our label stands 
for all-wool; a small thing to look for, 
a big thing to find.— Hart, Schafner $ 
Marx, New York, N. Y. 
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OF SELLING PHRASES 



213 



Youth, sincerity and grit make a three- 
fold combination hard to withstand — the 
chap thus equipped will give and insist 
upon a "square deal." We're clothing 
more young men this year than last — it's 
because we know how to do it. There 
are no frills here — just cleverly tailored 
clothing fairly priced. — Wanarnaker $ 
Brown, Philadelphia, Pa. 

The height of the season for the 
double-breasted frock coat and waist- 
coat is here, and no man who makes any 
pretension to dress remains unprovided 
with this important apparel. The Wan- 
arnaker stocks are unusually well pro- 
vided in these garments at all seasons, 
but naturally our lines are at their best 
at the present moment. There is not a 
size or proportion for the tall, stout, 
short-stout or regular figure that is not 
provided for. In fact, so complete and 
comprehensive is the size-assortment that 
we very frequently fit, without any al- 
terations at all, men who had supposed 
that they would have to go to a tailor 
to get clothing to fit them. — John Wana- 
rnaker, New York, N. Y. 

Kirschbaum clothes are worn by a 
hundred thousand good dressers in New 
York and Philadelphia. They are pop- 
ular in every great fashion center in 
America. They are offered to the men 
of this country at prices as low or lower 
than they are asked to pay in most 
stores for commonplace and inferior 
goods. You will see the force of our ar- 
gument as soon as you try these clothes 
on. The good workmanship, the choice 
patterns and the splendid wear-resist- 
ing fabrics must appeal to you. You will 
know what we mean by " clothes that fit 
and keep their shape." — The Sullivan 
Clothing Co., Hartford, Conn. 

" What was your mother's maiden 
name ? " asked the curious old codger. 
" I guess," said the youngster, " her 
maiden aim was to marry pa." Our aim 
has always been to marry Omahans to 
MacCarthy tailoring. Our aim must have 
been good, for we've " tied the knot " in 
so many cases, with not a divorce yet 
asked for. — MacCarthy Tailoring Com- 
pany, Omaha, Neb. 

Most of us think of clothes-economy as 
cheapness in the original cost; but few 
of us stop to consider that cheap clothes 
mean cheap work and cheap materials, 
sometimes cleverly hidden behind a pre- 
sentable appearance. True clothes-econ- 
omy means to pay a fair price for gar- 
ments that are made right all the way 
through; they must retain their shape 
and character as long as one should wear 
a well-made garment. The safe way is 

CLOTHING 



to buy Hub clothes. It is not that they 
may be worn for several seasons; but 
that they will remain fresh and shapely 
while they are worn. It is the hand 
tailoring and splendid materials that go 
into the Hub clothes that give them 
character, style, and dependability. Re- 
member this, and let your next selec- 
tion be chosen from our large stock. — 
The Hub, San Bernardino, Cal. 

We have no schemes for getting busi- 
ness, all we have to offer is the tailor- 
ing and most satisfactory price. We 
want to get in touch with you, we be- 
lieve it will be to our mutual advantage, 
and we promise our best efforts to serve 
you well. A good way to get acquainted 
is to call at our store and see what 
we have to offer you. When selecting 
a suit there is often some one besides 
yourself to be considered. Ben Franklin 
said: "Eat to suit yourself, but dress to 
suit others." We're running this store 
to interest the whole family. — Spira fy 
Pincus, Mobile, Ala. 

The most popular shade this spring is 
the gun metal grays. We bought large 
quantities of this cloth direct from the 
mills early in the season and took a 
chance on its selling. It has proved the 
best spring and summer shade. We have 
had clothes made up in our own fac- 
tory into suits of the new fashionable 
length in double-breasted sacks. They 
have the latest style collar and lapels, 
and as for workmanship no suits can be 
better. Your custom tailor would charge 
you $35 if he made you one from this 
same cloth, and would put no better 
trimmings into it than we do. Our 
ready-made coats fit equal to custom. 
We have the finest cutters and makers. 
Shoulders are padded. Equal to custom, 
and you get the proper lines to suit 
your figure — long or short, stout or slim. 
— Boyle Bros., Boston, Mass. 

A grand assortment is shown here at 
these prices in many of the season's nob- 
biest patterns and styles. We might di- 
late at length upon their many merits; 
the superiority of making, the excellence 
of the trimmings, and the general styl- 
ish tone of every individual suit. But 
we'll simply say now that in them you 
will find more style and quality than 
may be had at any other clothing store 
at the same prices, and your tailor would 
ask from $20 to $40 for as good gar- 
ments. — Trenton Clothing Co., Trenton. 

Economy in clothes does not consist 
in saving a dollar or so upon the orig- 
inal purchase, but in securing lasting 
satisfaction at a fair price. — G. Jacobi, 
Port Huron, Mich. 
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214 



ADVERTISERS CYCLOPEDIA 



One may not wear it every day, but 
everyone wants a frock coat. Usually a 
costly and difficult proposition. Simplest 
thing in the world here — well-fitting and 
full of style and all ready to wear. 
— Browning, King $ Co., New York. 

The assortment we feature includes 
fancy worsted suits and blue and black 
serges, the very fabrics the economical 
man likes to buy, for they wear and look 
well at all times and on every occasion. 
The values we offer to-morrow are re- 
markable at the price. No man in the 
least need of a suit should allow this 
opportunity to pass by. — Siegel-Cooper 
Co., New York. 

They are fine, big men's overcoats and 
men's beautifully made suits — and so 
cheap ! We're not " stuck " — these goods 
have just been made for us. The maker 
had cloths left over after his regular sea- 
son, others are partly cut orders of 
other merchants who countermanded. We 
keep the standard of our clothing high 
— and the makers — the best in the land 
— take the losses. Complete sizes, too. 
Easy enough to advertise broken lots and 
sizes and misfits. But here's new clothing 
as good as made-to-order, and for prac- 
tically a third the price of the ordinary 
good tailors' charges. — Gimbel Bros., 
Milwaukee, Wis. 

This is the season when we always 
make a general clearing of all winter 
goods in preparation for our new spring 
lines. It is not a sale of shop-worn 
goods or old styles, but of our regular 
winter styles and all this season's goods. 
There are broken lots and odd garments 
from whole suits that cost more to man- 
ufacture than we ask for them, but we 
are bound not to carry them over and 
they must go quickly. We are not quot- 
ing you any special prices, but there is 
a general mark down of 25 per cent, and 
a still greater reduction on certain spe- 
cial lines. — Bingham § Miller, Cortland. 

Something different. A new fabric 
which we are showing in sack suits — a 
little in advance of the others — is an un- 
finished blue serge with a faint over- 
plaid of almost invisible green — a very 
stylish effect. — Browning King $ Co., 
New York. 

We're making the fur fly in this stock- 
righting process among the men's suits. 
Such undertakings are carried through 
with a vim, and the results are frequently 
surprising. — Wanamaker's, New York. 

Thin trousers for the hot weather. — 
They keep you cool and please you by 
their graceful fit. — Benoit Clo. Co., Port- 
land, Me. 

Men are coming by the hundreds. Why 

CLOTHING 



not? A chance to save considerable 
money on Snellenberg-tailored clothing 
is a chance too good to be missed. 
Styles of the period. Clothes and pat- 
terns every man wants. Variety vast. 
Good fitting. But the end is in sight. 
If you haven't shared the saving, come 
to-day. — N. Snellenberg $ Co., Philadel- 
phia, Pa. 

Don't be like the man in Carlisle 
Who scoffed at every new style. 

He stuck to old ways 

To the end of his days 
And his arguments — well — you would 

smile. 
In fact, they were the kind of arguments 
one sometimes hears against automo- 
biles, or against the Marconi system — 
or against ready-made clothing — old- 
fashioned arguments against new-fash- 
ioned ideas. — Albert Elkins, Sacramento. 

Artistic tailoring. " International " 
style is exclusive and worth itself more 
than passing consideration. Men of 
particular tastes will do well to exam- 
ine the International Tailoring Co.'s 
styles and prices. The additional satis- 
faction obtained from garments of their 
make, is really money in your pocket.— 
Putnam Clothing House, Ogden, Utah. 

" Be well dressed this spring." There 
is a prosperous look to the well dressed 
man. We can dress you. — G. Danz $ 
Son, Fall River, Mass. 

Just in time to buy, because we're 
selling the balance of our stock at way 
down prices. Come in and get fitted out 
in comfort at a very reasonable expen- 
diture.—/. # W. B. Wing $ Co., New 
Bedford, Mass. 

" Facts are stubborn things," and when 
we advertise the best clothing for little 
money and back up the statement with 
the goods it is not hard to convince you 
that there are many reasons why we 
hold our patrons and why we are able 
to make so many new ones. — Surprise 
Clothing Co., New Bedford, Mass. 

Last call on suits and overcoats. — 
Ashley $ Pierce, New Bedford, Mass. 

It is hard to describe the beauties of 
our spring clothing — like the season, they 
abound in cheerful colors. — Scharps, 
Galesburg, III. 

Clothes distinction. We soar above 
them all. Sold last week 129 suits; 
'nough said. — Scotch Woolen Mills Co., 
Peoria, III. 

Our spring stock is here — the perfect, 
brightest, most attractive and stylish in 
all our experience of many successful 
spring seasons. — Smith, Gray $• Co., New 
York. 
FOR MEN 



OF SELLING PHRASES 



215 



Look here, people ! This is a re- 
markable sale. — Salzenstein $ Co., Pe- 
oria, III. 

If you wear pants, you are interested 
in this sale. Get this fact straight in 
your mind. — Liberty Clothing Co., Pitts- 
burg, Pa. 

Do not sit and ponder about what you 
are going to do about the new suit and 
raincoat this spring. Brace right up, 
and come down to the store, and 
we will show in a few minutes the swell- 
est suits and raincoats that ever came 
into the State of Connecticut. O, these 
new things are great. The snappiest, the 
liveliest, and withal the most tasteful 
styles you can possibly imagine. Noth- 
ing loud, you know. Everything in ex- 
cellent taste. — Gemmill, Burnham $■ Co., 
Hartford, Conn. 

Pay less and dress better. There is 
more style, fit and finish in fit-reform 
garments, than any Canadian tailor can 
give you — and there are other advan- 
tages. You don't take chances on the 
tailor's skill or on his ideas of style. 
You know before you buy. You don't 
pay for keeping a tailor idle half the 
year. Fit-reform tailors are busy year 
in and year out. You don't have to pay 
a tailor's bad debts. Fit-reform is sold 
for cash. You get a guarantee no tailor 
will give. Your money back for any 
reason or without reason. — Fit-Reform 
Wardrobe, Montreal, Can. 

Gentle spring is holding a sort of in- 
formal reception at our new store, and 
you are invited. Our new spring suits 
are receiving the most marked attention. 
Fashion's new fancies bloom forth at 
every turn to bid you welcome. — Marean, 
Lauder fy Bone, Binghamton, N. Y. 

In the matter of dress, intelligence 
and taste go hand in hand. Quiet ele- 
gance is, after all, the root of genuine 
good taste and good breeding. We have 
assembled a very complete and handsome 
collection of fabrics for this season's 
wear — but none handsomer than our 
black and blue unfinished worsteds. The 
latter are, indeed, expressive, in no mean 
degree, of the man himself — his inner 
self. Single or double-breasted suits, 
made to order and finished in the most 
approved styles. — John Wanamaker, New 
York, N. Y. 

Our clothing does the work of keeping 
you in good trim outwardly and in- 
wardly! — Goldsmith's, Memphis, Tenn. 

Tremendous cloudburst in our clothing 
department. — Mara's London, Ont. 

Don't complain about this warm 
weather, sir. It's seasonable. Dress in 

CLOTHING 



accordance — that's about the best way 
to get comfort these days. Every kind 
of summer clothing is here, with prices 
at the lowest notch. Serge is the cool- 
est and best wearing ordinary suit — 
still we have all the other kinds in suits 
and coats and trousers you'd want to 
see — from the smallest price that good 
garments can be built to as high a price 
as any man wants to pay; so you can't 
accuse us of being partial to serges. Thin 
coats, serge coats, white and fancy wash 
vests — you can't turn around here without 
bumping into some good thing. — D. Ka- 
batchnick, Wilkes-Barre, Pa. 

The general public is gradually being 
educated to the fact that perfect fitting 
clothing, tailor-made throughout and 
ready to wear, can be purchased at about 
one-half the tailor's prices. The man 
who is really particular about his clothes 
naturally comes here because the mer- 
chandise found here is always of a most 
dependable character, is distinctive and 
pleasing and much broader in scope than 
elsewhere. Smart discounts are being of- 
fered in our suit and trouser depart- 
ment. Of exclusive designs, and at 
prices that will astonish you. — Sides <$■ 
Flickinger, Harrisburg, Pa. 

Men of culture require their clothing 
made distinctly opposite to the loud and 
flashy effects noticeable in many in- 
stances. Your clothes will possess* re- 
finement, elegance and dignity when we 
make them. Our tailors are skillful in 
producing figure-fit clothing, and our price 
— right. We carry in stock a fine line of 
lawn tennis and yachting flannels and 
homespuns. — E. F. Beaune, Windsor. 

A choice that does not compel you to 
confine your selection to several styles 
— but the latitude of which is very broad, 
comprehending scores of the season's 
most desirable patterns in fancy cassi- 
meres and cheviots in addition to plain 
blue and black serges. Counting va- 
riety, values, and reductions — it's one of 
the best sales of suits the house of Saks 
has ever sponsored. — Saks $ Company, 
Washington, D. C. 

"If you want to make him happy, 
make him comfortable. ' Comfort is the 
god of this world.' — E. P. Whipple. 
There's nothing that adds as much to a 
man's comfort as an easy lounging coat 
— or smoking jacket." — Jackson's, Pitts- 
burg, Pa. 

To suit the critical eyes.— Of course 
this means the feminine, to satisfy the 
masculine taste, to resist the daily wear 
— these are the points we have to study 
in building clothing to suit our trade. — 
Eiseman $ Weil, Atlanta, Ga. 
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216 



ADVERTISERS CYCLOPEDIA 



It is no more foolish to buy a share 
of stock without knowing something of 
the property back of it than to buy a 
suit of clothes without knowing the work- 
manship inside of it. On the workman- 
ship depends the wear and satisfaction 
that the suit or coat will give, and that 
work is largely in the hidden parts of 
the garments. The Loeser ready-to-wear 
clothes this season in the new main floor 
store for men are clothes of a new 
standard. They fit as the best custom 
tailored clothes fit and better than many 
custom tailored clothes. They have the 
style that the custom tailored clothes 
have. They will wear the best custom 
tailored clothes wear. They are practi- 
cally custom tailored clothes ready to 
wear at prices as low as or lower than 
ordinary clothes cost. The fabrics in 
these clothes are the best and newest 
that were designed for this season. There 
is immense variety of them. We have 
watched every process of the tailor work. 
We know the result is of the character 
we can stand back of with our abso- 
lute guarantee. — Fred Loeser $ Co., 
Brooklyn, N. Y. 

This morning, no matter what the ba- 
rometer and thermometer will register, 
we inaugurate our spring opening of 
men's and boys' clothing and furnishings. 
Our semi-annual openings have always 
marked an event of extraordinary inter- 
est to gentlemen who wish to dress well 
at small cost, and to mothers and guar- 
dians, who not only wish their boys well, 
but serviceably dressed at the minimum 
of cost. We should not say much about 
price at the beginning of a season, but 
though our stock is more beautiful and 
varied than we have ever been able to 
offer, our best efforts have been directed 
to the end that prices, qualities consid- 
ered, should be lower than you have ever 
paid. — Dreaper §■ Burns, Mobile, Ala. 

This special tailored clothing not only 
fully equals that of the most exclusive 
custom tailor, but is made by just such 
skill. It represents the highest possible 
degree in the art of clothes making. So 
scientifically accurate are the patterns 
from which this clothing is cut that al- 
terations are seldom required. Fashion 
sets certain standards, taking for her 
models the best types of physical man- 
hood. It is the aim of these particular 
makers to have the wearers of their gar- 
ments look fully up to fashion's stand- 
ard. — Douthett fy Graham's, Youngstown. 

Content is a mixture. Sometimes a 
small part satisfaction and a large part 
resignation. So, if you're content with 
made-for-anybody ready made attire, 
perhaps that content is made up more of 

CLOTHING 



resignation than satisfaction. You think 
you can't get truly highgrade made-to- 
measure clothing for " your price." You'd 
better not become " resigned to your 
fate," until you see what Brauer-Krohn 
can do for you. — Brauer-Krohn, Los An- 
geles, Cal. 

A question of business — to carry win- 
ter goods over to next season — or to cut 
the prices and sell now? Our policy is 
to sell — and sell this season's goods dur- 
ing this season — keeps our stock clean 
and please our customers. — Wells $ 
Coverly, Troy, N. Y. 

Every garment cut in the correct 
fashion, tailored by hand, equal to the 
best custom made garments, and as per- 
fect fitting as any clothing can be made. 
We are sticklers for quality and guaran- 
tee our clothing to retain their shape 
and to give absolute satisfaction. — Good- 
mans, Milwaukee, Wis. 

No effort on the part of a high class 
custom tailor could produce garments 
that possess lines of more graceful con- 
tour or character than our Paletote and 
Paddock overcoats. We've designed a 
series of models in these overcoats with 
our new "Concave" shoulder and "Close- 
fitting" collar that express the best in 
tailor craft. — Wm. Vogel $ Son, New 
York, N. Y. 

When wearing our clothes a few weeks, 
then is when the superiority of our hand- 
made clothes begins to become most evi- 
dent. Clothes that appear to pretty good 
advantage when first donned, often be- 
gin to have "that careworn look" after 
a few weeks' wear. It's all in the way 
they're made and what they're made from 
that makes our clothes so much longer 
lived than ordinary ready-made clothes. 
They hold their shape and are always 
stylish.— The Boston, St. Paul, Minn. 

Stylish, well-made garments, carefully 
sewn with silk, made by skilled tailors. 
Bring this with you, and if we don't 
show you everything mentioned in this 
column we will pay your car fare both 
ways. Come any time to-day and get 
first pick while the assortment is still 
unbroken. — King's, New York, N. Y. 

At one's club or at the office a man 
must know he is perfectly groomed to 
feel at home. We have the clothes to 
put him at his ease. Our perfectly-fit- 
ting, ready-to-wear garments take rank 
with the flower of the merchant tailor's 
product — faultlessly tailored in the latest 
fabrics, they are creations of art. To 
see them is to possess them — and at mod- 
erate prices. — J". F. Wilson $ Co., Chi- 
cago, III. 
FOR MEN 



OF SELLING PHRASES 



217 



Useless to argue — just come in and let 
us demonstrate that we can and will give 
you a $15.00 suit or overcoat for $8.50. 
We guarantee you fit, style and best of 
materials; hence you are absolutely pro-* 
tected. It's impossible to be poorly 
dressed if you wear one of these gar- 
ments. — The lMh Street Store, New 
York, N. Y. 

After much deliberation the master 
designers have subscribed themselves to 
the model with which the "exclusive" to- 
order tailors will try to justify their 
method for the new season. We have 
the model ready for service. It is a 
single-breasted suit, straight and severe 
in the front, full in the back, with a 
rather deep center vent. The lapels are 
angular and liberal in size. We present 
this new model of exclusive fabrics in 
ten distinctive patterns. — Saks $ Com,' 
party, New York, N. Y. 

Men who have bought Wanamaker 
clothing in the past will come back as a 
matter of course, those who have not 
purchased clothing in this store have 
something to learn which will be im- 
mensely to their advantage, whether it is 
a business suit, a dress suit or an over- 
coat that is needed. — Wanamaker, New 
York, N. Y. 

We're pretty proud of these latest 
productions of ours — and we believe we're 
justified. The most pronounced pessimist 
could hardly fail to admit that they're 
just the best ever. — Geo. Watson fy Co., 
Newark, N. J. 

The worsted fabrics this season are not 
only particularly adapted to the mak- 
ing of half-lined suits for comfortable 
summer wear, but the style and colorings 
are more beautiful than we have ever 
known them before. Little wonder that 
the season has brought such extraordi- 
nary demand for fancy worsteds. They 
are the most serviceable of all fabrics 
used in clothing. They tailor beautifully 
and hold their shape through the hard- 
est service. We show a remarkable va- 
riety of patterns. — John Wanamaker, 
New York, N. Y. 

"Clothes don't make the man, but they 
make all of him except his hands and 
face," says old John Graham in " Let- 
ters from a Self-Made Merchant to His 
Son." Just because good appearance is 
so important, we continually lay stress 
on good clothes, for "good clothes" and 
Morse-made clothes are one and the 
same. — Leopold Morse Co., Boston, Mass. 

If we can fit your fancy we'll easily 
fit your frame.— Rogers, Peet & Co., New 
York, N. Y. 

CLOTHING 



Men's black garments. From every 
vantage point our clothing for men re- 
flects character, individuality, refinement. 
It is the very acme of perfection, the 
highest attainment in correct mode of 
dress. — Simpson-Crawford Co., New 
York. 

Have you graduated from shabby 
clothes? It is the turn of a lapel, or 
the curve of a seam that takes a young 
man's fancy. — Brauer $ Krohn, Los 
Angeles, Cal. 

" 'Semi-ready' is the 'wireless-teleg- 
raphy' kind of tailoring. Rapid-action — 
short cut to best results." — Semi-Beady 
Clothing Company, New York. 

A good address goes a long way in 
aiding a man to forge to the front. We 
materially assist in giving you a pre- 
sentable appearance by furnishing fash- 
ionable cut attire at prices below tailor 
made. Elegant patterns, careful work- 
manship. "No clothing fits like ours." — 
J as. Boyd, Denison, Tex. 

We consider there is nothing too good 
for our customers. For this reason we 
have arranged with Rogers, Peet & Co., 
for the exclusive sale of their clothing 
in this vicinity. As a matter of curiosity, 
perhaps, you'd like to look at a suit 
which is made better than any other 
clothing in the world. — Eisfeld Clothing 
Co., Burlington, Iowa. 

A perfect fit. The assurance of a 
perfect fit means more to some men than 
quality of material. But why not have 
both when you can get them? The fab- 
rics we are showing are made from the 
best wool, by the best mills. We guaran- 
tee both fit and material. — Doblin, Brook- 
lyn, N. Y. 

Our spring stocks of fine clothes are 
now at their best. We give you what we 
think the best the world affords. The 
demand on us for good clothes has never 
been so pressed. Preparations made for 
this season far surpass anything we have 
ever shown in greatness of stocks, in 
variety of styles and in assortment of 
fashions. — The Hub, Milwaukee, Wis. 

The horse show is the next important 
event in Boston's fashion world, yet it 
is not of greater importance than the 
Continental's mammoth display of spring 
and summer attire. Are you going to 
pay a fancy price for your spring out- 
fit just because some merchant has edu- 
cated you in his way of thinking; or, 
are you going to permit common sense 
to influence, and learn — if for only self- 
satisfaction — where you can obtain the 
best for the least cost? — The Continental, 
Boston, Mass. 
FOR MEN 



218 



ADVERTISERS CYCLOPEDIA 



Opening the season. All kinds of styl- 
ish clothing ready for just this kind of 
weather — for men, young men, and little 
gentlemen, in our three great stores. — 
Smith Gray $ Co., New York. 

We have cloth to suit the young and 
the old in shades from black to the light 
and tony tints, plaids, mixtures and 
stripes. Vestings in white and fancy 
shades. — Morrison $ Co., Neio York. 

Suit construction has come to be a 
science as exact as mathematics, and the 
artistic creations in men's apparel of to- 
day show that brains are back of them. 
* * * "The paper on the wall" does 
not fit more perfectly than do these suits 
conform to the outlines of their well 
proportioned wearers. — B. J. Hurd $ 
Co., Spokane, Wash. 

Men's Clothing. A serial story. Chap- 
ter one. We are clothing "architects" — 
the only word that comes near to express- 
ing our unique position in the clothing 
world. An architect plans a building 
and sees that it is erected properly, re- 
jecting such work as is not up to the 
standard. That is precisely our posi- 
tion. We select the cloths in the piece, 
dictate the style, draw up the specifi- 
cations, have sample coats made for 
criticism months in advance of each sea- 
son — and then thoroughly examine each 
garment as it comes into the store, ad- 
mitting only that which is up to the 
standard. — Wanamaker, Philadelphia. 

All during the month of December we 
experienced a heavy business on suits 
and overcoats — while other stores were 
selling mainly furnishings and holiday 
goods. Especially noticeable was the de- 
mand for young men's clothes — by young 
fellows of discriminating tastes and criti- 
cal judgment. The reason is obvious; 
distinctiveness of design, exclusiveness of 
fabric, and the faculty of always retain- 
ing their shape under the most exacting 
conditions, have won our garments a 
most envied position in the favor of these 
same young men. One suit has sold an- 
other, for satisfaction and low price go 
hand in hand, thus establishing an end- 
less chain of pleased patrons. — Bernstein 
<$• Co., Jersey City, N. J. 

The kind that helps you on in the 
world. That's the kind of clothing we 
sell. It is hand-tailored throughout. It 
is cut on the newest lines. It is correct 
in every particular. — Hackett, Carhart $ 
Co., New York, N. Y. 

The main secret is that we ask a much 
smaller margin of profit on equal or 
better quality, nine times out of ten our 
regular prices being lower than the sup- 
posed reduced price of the long profit 

CLOTHING 



store. And then we turn the stock so 
rapidly that we never have an old gar- 
ment. We buy direct from the best 
makers and guarantee every garment sold 
to render satisfactory wear, and the 
style's always correct. When we can 
make an extra good purchase, we give our 
trade the benefit. — Kemp <$• Hebert, Spo- 
kane, Wash. 

The past odd-and-forty years have 
heard makers of ready-to-wear clothes 
men promise all kinds of reforms which 
would make their products the duplicate 
of the high-price custom tailor's output. 
Until now the promise far out-ran the 
performance. The custom tailor built 
garments that had an individuality and 
style which no ready-to-wear clothes ap- 
proached. Then we began the making 
of ready-for-service apparel under the 
scientific and modern methods of The 
Atterbury System. As a result one can 
now find a gentleman's entire wardrobe, 
ready for instant use, at about one-half 
the cost of the best custom tailor's best 
efforts. — Lambert, New York, N. Y. 

That means nothing more nor less than 
that you can buy any overcoat or suit in 
this big store for exactly half the price 
it is marked ! Of course, the money loss 
to us is tremendous, but immediate and 
complete clearance must be effected re- 
gardless of any other consideration. Re- 
member that there are no exceptions to 
the half-price rule save the plain black 
suits. Absolutely every overcoat, in 
every style of the season, is to go at the 
half-price. — Hecht's Greater Stores, 
Washington, D. C. 

A most important sale — with more 
real live, magnetic values than mortal 
ever dreamed of. It's nothing but a 
slashing, merciless, cost-disregarding sale 
of Men's, Women's and Children's wear, 
with only one object in view: To clear 
the stock for action — to prepare for the 
coming season. Hundreds upon hun- 
dreds of articles and materials that per- 
tain to the present season — all repre- 
sentative types of merchandise wherein 
"Quality Counts" — are cut into mere 
fractions of their former values — dump- 
ed into lots — (on counters of course) — 
consigned to your possession at the most 
ridiculously low prices ever heard of. 
It's a Dumping of Values that will make 
this Dump Sale the banner bargain 
event of the new year. The following 
values will stand absolutely unrivaled — 
So will hundreds of others which lack 
of space forbids to mention. Come to- 
day! — Don't delay — lest you lose the op- 
portunity ! Come ! Strike while the iron 
is hot! — Samter Bros., Scranton, Pa. 
FOR MEN 



OF SELLING PHRASES 



219 



It's as easy to manufacture bad clothes 
that look good as to smile and look 
pleasant, but we think bad clothes are 
sure to be found out. You can't find 
out something bad when there is nothing 
bad. Therefore as a matter of business 
policy we make the best there is. Come, 
look and be convinced. — Moody, Hirsch- 
rnann $ Company, Binghamton, N. Y. 

Our men's department. To get some- 
thing dressy — something real exclusive — ■ 
without paying an enormous price is 
unusual. We generally do the unusual 
at this store — especially when low prices 
are concerned. — Bosenbaum Co., Pitts- 
burg, Pa. 

If ever a man wants smart, prim, 
handsome clothes, it's when the first warm 
days appear. Nowhere can the most par- 
ticular man find a finer, fresher, or more 
satisfying stock to choose from than is 
here at this moment. Yet, with all the 
character and style which our good cloth- 
ing possesses, prices are as low as a 
careful man could wish. — Matthews 
Bros., Waco, Texas. 

Of all winter goods in men's suits and 
overcoats, boys' suits and overcoats, 
trousers, hats and caps, shirts and under- 
wear. All odds and ends must go re- 
gardless of cost. This is your oppor- 
tunity to buy good clothing for very 
little money. You will find everything 
as advertised. Our loss is your gain. — 
Turnipseed $• Stcffy, Alliance, Ohio. 

Only twenty-one shopping days remain 
prior to commencement of the work in 
our extensive enlargement. It is abso- 
lutely necessary that we dispose of all 
our best merchandise, which otherwise 
will be damaged by the unavoidable dust 
and dirt. For this reason the prices 
placed on garments are much lower than 
ever before. — The Plymouth Clothing 
House, Minneapolis, Minn. 

Besides our own study to keep ever 
in the advance of progress which the 
outlet of our business permits; for this 
same advantage the foremost manufac- 
turers of special made garments look to 
us for an opportunity to place their best 
achievements before our public — the par- 
ticular men. Our clients are assured be- 
yond doubt that here the correct fash- 
ions are first introduced. Clothes genius 
and highest tailoring skill are repre- 
sented in our garments. There is a dif- 
ference in these advanced clothes that 
gives you more than is possible in above 
the average custom-tailor products and 
the saving is about one-third less in price. 
— Werner Bros., St. Louis, Mo. 

Our competitors over in the high-rent 
district say we're crazy to sell our goods 

CLOTHING 



as cheaply as we do— that we're foolish 
not to take advantage of the opportunity 
our little rent location gives us to make 
fat profits. There's method in our mad- 
ness, gentlemen. We're as eager as any- 
body to pile up riches. And we are do- 
ing our level best to add to our bank roll. 
But we believe in the slow and sure way. 
Experience has taught us that a spry 
dime will beat a lazy quarter — that a 
small profit all the time pays better than 
a big profit half the time. So we shall 
keep right on working for the profit that 
totals up largest in the long run — that 
which comes a little at a time from satis- 
fied customers who come back again and 
again. — Frank Bros., San Francisco. 

Price is not the measure of goodness 
in men's wear — though it is the only com- 
mendation you get at some stores. Sun- 
ny Jim says: "You may fool a hen with 
a china egg, but it makes a mighty poor 
omelet." So it is with clothing. The 
price may be low but the goodness has 
gone. You find very little of the Wood 
Bros, sort of clothing offered you. Our 
establishment contains the most worthy, 
in making and material, that present day 
methods can produce; clothing that fully 
equals the "exclusive" custom tailors — 
in fact, is made by just such skill — but, 
marketed in our inimitable method, 
brings them to you at a reasonable price. 
Daily demonstrations, and we would be 
pleased to add you to our legion of satis- 
fied buyers — men who know the economy 
of our clothing. — Wood Bros., Los An- 



The coats have the celebrated concave 
shoulders and snug fitting collar. Made 
from the best and newest fabrics, 
trimmed and tailored just right. — Brown 
Bros. 8[ Co., San Francisco, Cal. 

We don't know who your tailor was in 
the past, nor who your clothier was; but 
we want to tell you right now that if you 
start in with us you will be among the 
best dressed men in town. We are de- 
signing new garments every day in the 
year, and the overcoats that we are 
showing to-day are considered the most 
swagger overcoats ever seen in this city. 
— Raphael's, San Francisco, Cal. 

Ready tailored just describes them. 
They are entirely different from the 
usual run of ready-made clothing. 
Every suit is hand-made; tailored by the 
highest paid workmen in America. The 
cutting is superb. The coat fits snug 
over the collar, square concaved shoul- 
ders without a sign of a wrinkle. Hair- 
cloth lining in the front prevents break- 
ing or creasing. The trousers are cut 
wide — that's the correct thing this sea- 
son. — The People's Store Co., Tacoma. 
FOR MEN 



220 



ADVERTISERS CYCLOPEDIA 



As an aid to the gradual change from 
winter to spring apparel, many men find 
the fancy waistcoat one of the stepping 
stones. And so we have provided a va- 
riety that's designed to please all men 
who like the fancy waistcoat. And what- 
ever day you get ready for spring top 
coat, spring overcoat, rain coat or suit, 
you'll find ample assortments, ready and 
waiting for you here. Separate trousers, 
too.— C. C. Fuller $ Co., Hartford, Ct. 

We carried this season the largest, 
handsomest, and most varied stock we 
ever had, and we did the biggest busi- 
ness with it we ever did ! In fact, al- 
most anything you want in clothing, you 
will find it here, and with a good slice 
off the price ! — Perry § Co., Philadelphia. 

The tailoring has the Saks standard 
for its sponsor — every garment involved 
is the product of our own workshops, 
defining the finer phases of the craft 
both in fashioning and finish. — Saks $■ 
Co., New York, N. Y. 

We make and sell clothing for men 
and boys. We do not pretend to give 
it away, or to sell it without profit. But 
we do claim to put the highest possible 
value, both in material and workman- 
ship, into our product. — A. W. Heim $ 
Son, Reading, Pa. 

Stylish Clothing priced so as not to 
overtax the purse. To keep the prices 
down and the quality up is the constant 
endeavor of our clothing department. 
We have been successful in doing this, 
and hence built up a tremendous cloth- 
ing business. — Solomon, Pittsburg, Pa. 

Snap and Dash. There is a certain 
dash and snap and style about the ready 
tailored clothing made by Shorey, and 
sold by us which is not seen in other 
makes. Shorey's clothing contains those 
artistic touches which careful dressers 
are quick to recognize, to say nothing of 
durability and economy. Why not get 
acquainted? You are perfectly safe. 
Money back if you want it — fit guaran- 
teed. Spring styles are interesting. — 
S. A. MacDonald, Charlottetoion, P. E. I. 

All tailors are not skilful tailors. Skil- 
ful tailors are not all conscientious. 
Conscious tailors are not all good tailors. 
Durable clothes don't all possess the 
right kind of style. Stylish clothes don't 
always possess durability. It takes a 
great combination of things to produce 
the kind of clothes you should have. Our 
reputation is your warranty for effecting 
all these good qualities in the clothes 
we make. — Matthew Bros., Tell the Truth 
Clothiers, Waco, Texas. 

Men we want to talk to. We believe 

CLOTHING 



that if every man in Memphis was a 
clothing expert that every man in Mem- 
phis would come to us for his clothing. 
Below we publish a list of men we want 
to talk to : To the man who wants to 
dress well, to the man who wants to dress 
economically, to the man who wants the 
newest styles, to the man who wants 
variety for selection, to the man who is 
something of an expert on dress, to the 
man who is not an expert on dress, to the 
man who has been disappointed else- 
where, to the man who has never been 
to see us. — The Hub, Memphis, Tenn. 

It literally means that we present to 
every buyer exactly half the price he 
would pay for the overcoat or suit. 
Pick it out yourself — make the deduc- 
tion yourself — half the price you find 
marked will make you owner of the 
overcoat or suit. It's a condition that 
requires quick and decisive action, with- 
out a thought of profit, willing and ready 
to take any loss for the sake of imme- 
diate clearance. Remember that there 
are no exceptions to the half-price rule 
save the plain black suits. Absolutely 
every overcoat, in every style of the 
season, is to go in the half-price sale. — 
Hechts' Greater Store, Washington, D. C. 

Don't get a long face on account of 
the weather. The weather, you know, 
is one of the few things we can't control, 
but we can counteract its ill effects with 
the right clothing, shoes, underwear, etc., 
and clothe the mind with a cheerful dis- 
position. — Samter Bros., Scranton, Pa. 

One may escape two evils by wearing 
Keller, Bryce & Co.'s clothing. The cus- 
tom tailor's high price on one hand and 
the provincial, ready-made appearance 
of ordinary clothing on the other. The 
merchant tailor is very fortunate who 
averages to fit his customers as we fit 
ours. Fancy yourself paying the tailor's 
high price with no one to know it but 
you. — Keller, Bryce $• Co., Muncie, Ind. 

Throw off the bondage. Don't be 
shackled to any tailor, but be independ- 
ent. Ready-to-wear clothes of the right 
kind make this possible without sacrific- 
ing any of those nice little points of 
comfort and style that every person of 
good taste demands. — Selleck <$• Price, 
South Norwalk, Conn. 

What a frost for the "store-clothes" 
man when among Brauer & Krohn good 
dressers. He feels like "fifty-seven dif- 
ferent varieties." Ever experience it? 
Don't let it occur again. Have good togs 
and have them fit you as clothes ought 
to fit. They cost no more. — Brauer $ 
Krohn, Los Angeles, Cal. 
FOR MEN 



OF SELLING PHRASES 



221 



Jack Frost will soon be with us. Are 
you ready to receive him? Perhaps you 
have been out to the mountains or to the 
lakes, and it is in order now to look 
around for your fall clothing. Isn't 
your wardrobe a little depleted after the 
hard racket you have given your cloth- 
ing during your outing? If so, we just 
want to remind you that our fall and 
winter suits and overcoats are in and 
waiting for you. — The White House 
Clothing Company, Spokane, Wash. 

Now's the time when a few dollars at 
this store will get for you the greatest 
measure of clothing values. On all lines 
there are honest reductions and pro- 
nounced underselling. On odd lots and 
broken lines the sacrifice is greatest. 
Come here for your clothing needs to- 
morrow, that we may prove to you these 
exceptional bargains. — The Boley Cloth- 
ing Co., Kansas City, Mo. 

Once get acquainted with our prices, 
the high character of the goods we carry, 
the enormous up-to-the-moment assort- 
ment we show and the innumerable 
other advantages that have made this 
store famous. — The Globe Clothing Co., 
Atlanta, Ga. 

There's a double object in these semi- 
annual clearance sales. One is to close 
out a great bulk of stock quickly — the 
other is to tempt by means of the ex- 
tremely low prices more men to become 
acquainted with the excellence of Parker- 
Bridget clothing. When they once make 
that acquaintance they become perma- 
nent patrons. — Parker, Bridget fy Co., 
Washington, D. C. 

There's been a mighty pilgrimage from 
the "high-price" tailors to this store. 
One of the reasons is the smartness of 
our double-breasted frocks and cuta- 
ways. They are as near ideal in grace 
of line and exactness of fit as the best 
tailors can get them. And all are made 
with those shapely shoulders and snug- 
fitting collars. — Vogel Brothers, New 
York, N. Y. 

Here's everything to wear for travel, 
for work, for business, for play — and 
fair play in all our dealings. You want 
your working clothes made right, just 
as well as your "glad rags." Our coats 
retain their shape, hug the neck and have 
the right hang. — Jackson's, Pittsburg. 

Any man, large enough to be called a 
man and not too old to be careful about 
his appearance, will find here in this 
store the right clothes for him; the right 
fit, style, quality, price; and there's noth- 
ing better made anywhere. We confess, 
though, that we do take some little extra 
pains to have a good assortment of the 

CLOTHING 



clothes the young fellows want — college, 
high school, dressy young business men 
— here's the place where you find the 
correct thing. This is a splendid store 
to tie to for clothes, for our garments 
are always faithful and honest. — Marean, 
Lauder § Bone, Binghamton, N. Y. 

Discriminating and particular men will 
appreciate the fact that "best styles" 
clothes are made of all wool materials 
only — nothing but the best foreign and 
domestic fabrics are used. "Best style" 
clothes are up to the minute in every 
particular of style, quality and work- 
manship. "Best style" clothes embody 
all the features of high class custom 
tailoring — but at half the price exclusive 
tailors charge. Our assortments provide 
proper clothes for all occasions. — H. 
O'Neill $ Co., New York, N. Y. 

Whether you say it in few words or 
many, you can't say more about Brokaw 
clothing than that it is natty and 
practical in appearance, made of pure 
wool fabrics, sewn with silk, and so 
thoroughly built that they never fail to 
give full tenure of servicer — Brokaw 
Brothers, New York, N. Y. 

No other house can afford to give such 
extraordinary values for the reason that 
we manufacture every garment ourselves, 
are one of the largest buyers in the world 
of fine woolens, and are content with a 
scant margin of profit. Our suits are 
hand-tailored throughout, with snug-fit- 
ting collar and broad, symmetrical shoul- 
ders and a style and finish that will ap- 
peal to the man who likes to look well 
dressed. The fabrics are of the latest 
patterns, guaranteed all wool, linings 
and trimmings are the best, making a 
garment that has trustworthy wearing 
qualities. — Henry Esders, New York. 

Gardner daily store news. Some days 
seem to run to certain lines. Yesterday, 
for instance, more pants went out of 
this store than in any day we know of 
for a long time. Of course, this is 
pants season, but chances are if we 
wouldn't give such pants values we 
wouldn't be selling so many pants. — 
J. P. Gardner, Salt Lake City, Utah. 

Men's clothing: a hit. That $10.50 
sale of suits, overcoats. It was certainly 
a hit — last Friday and Saturday's great 
$10.50 offering. And the selling ex- 
ceeded all expectations — throngs took 
advantage of such real bargains. But 
just about 900 men missed them — and 
to-morrow these 900 men will have an- 
other opportunity. Your suit is here — 
so is your overcoat — get them both to- 
day or to-morrow.— The May Company, 
Cleveland, Ohio. 
FOR MEN 



222 



ADVERTISERS CYCLOPEDIA 



Bangor's greatest clothing house 
grand spring opening of 1903. Fash- 
ion's fairest fancies find fullest expres- 
sion. Spring is with us once more, and 
as we extend the season's greetings, we 
wish to offer a renewed welcome to our 
store with the assurance that we are 
better able to serve you in selecting your 
spring suit and top coat than ever. Keep- 
ing closely in touch with the latest and 
most popular makes, we offer this sea- 
son every new and choice style, manu- 
factured on strictly custom tailor prin- 
ciples. We have many patterns which 
are exclusive and distinct, rarely found 
in apparel ready to don. — /. Waterman, 
Bangor, Me. 

In fast and out fast. We are doing 
our best to fill the store with new spring 
goods, but it seems as though they were 
carried off as fast as we can place them 
on the counters. There is going to be 
a lot of worrying done by Mr. Tailor 
this year, for half his customers are 
after our Alfred Benjamin clothing. We 
stand firmly behind our guarantee to 
equal any tailor's fit, to excel his style, 
and all for the same price of ordinary, 
ready-made clothing. — Jos. Smith fy Co., 
Los Angeles, Cal. 

Look here! Our new spring clothing 
is now ready for inspection. The very 
latest styles in men and boys clothing, 
right up to date at prices to suit every- 
body. — W. L. Linder, Burlington, Iowa. 

Rogers-Peet and the Stein-Bloch Co.'s 
new dark suits for conservative men, as 
well as the most pronounced patterns 
for the extremest. Collars that hug the 
neck; inner linings of the best hair- 
cloth, giving a smooth, chesty look that 
will last till the garments are worn 
threadbare. — London Clothing Co., Los 
Angeles, Cal. 

A pointer on style. The best dressers 
come early and get your pick. It doesn't 
cost any more. — Gothard <y Gallaway 
Co., Knoxville, Tenn. 

Inside facts are of as much import- 
ance as outside appearance. You get 
both in our kind of clothes. A style, fit 
and fabric that is perfect. — The W. J. 
Woods Co., Worcester, Mass. 

All is not gold that glitters, neither 
is all clothing good that's advertised. We 
wish that you would at least investigate 
our claims of superiority for the kind 
of clothing we sell. — Zere $ Winsberg, 
Youngstoivn, Ohio. 

Summery seashorey serges the true- 
ness of whose blue we guarantee. — Brill 
Brothers, Neio York. 

Our elegant line of spring and summer 

CLOTHING 



suits, overcoats and pantaloons have 
taken hold in great shape. They sell on 
sight, and why shouldn't they? — Misfit 
Clothing Parlors, Peoria, III. 

Winter's-"wurst" still on the menu. If 
you take one look at these R.-P. marked 
down overcoats, it'll be "one on you." — 
F. M. Ativood, Chicago, III. 

"A wise man and his money are soon 
parted, if he comes here now." Our 
house cleaning makes it necessary for 
us to push a lot of winter clothing out 
into the cold world. (The world will 
seem warm if you get into one of those 
$20 overcoats for $12.50).— Wells $ Cov- 
erly, Troy, N. Y. 

Look at Your Own. — Are those trous- 
ers that have weathered the winter thus 
far for you fit company for your still 
presentable coat and vest? There's just 
one thing worse than a seedy, half-worn 
suit — the disreputable trousers of the 
same suit. Get a new pair, of course. 
The chances are that we can give you 
something that will go nicely with your 
coat and vest. — Salem Woolen Mill Store, 
Salem, Ore. 

Smart Clothing for Young Men. — Ever 
stop to admire a smart, business-like 
man on the street? Like the looks of his 
suit or overcoat, the way it hangs, the 
smart appearance it gives him — some- 
thing different from the other fellows, 
eh? That's the kind of clothing we can 
furnish you. Good, honest, stylish, 
union tailored clothing at small profit, 
cash store prices. 

We have clothing made especially to 
meet the young men's ideas; clever ef- 
fects tailored into graceful athletic out- 
lines ; broad-shouldered, deep-chested, 
trousers broad-hipped — lending an air of 
refinement to the wearer. 

Come here, we're not after your trade 
for one day, but for life. — Clarke Broth- 
ers, Scranton, Pa. 

Hello central? What does Hilton say 
to-day? He says he has noticed many 
blue serge suits worn on Chestnut street 
which show signs of premature age — 
wrinkled, faded, lifeless. Yet they were 
purchased this season, but not at Hil- 
ton's. Hilton serge suits are made of 
Washington navy serge, government 
standard, and of botany and hockanum 
serges — all warranted to wear, to keep 
color and to hold shape. Destined to 
reach a ripe old age and always look 
new. It's a result of the best material, 
hand-tailored into shape. "Concaved" 
shoulders, close fitting collar, unbreak- 
able front, procurable here only. You 
can't improve in any one particular on 
Hilton. — The Hilton Co., Philadelphia. 
FOR MEN 



OF SELLING PHRASES 



223 



We have educated a good many men 
up to buying their frock coats ready- 
made. If you are one of the gradually 
diminishing class, who think that to be 
assured of a satisfactory fit, they have 
to have their frock coats built for them, 
we commend you to this store — you're 
the man we are after. Probably ninety- 
nine per cent, of all men fall into cer- 
tain general groups; and by providing 
all sizes in each of the groups — "regu- 
lar," " short stout," " regular stout," and 
"slim" — we can either fit your instanter, 
or with so few and trifling alterations 
that it is a simple and expeditious and 
satisfactory matter. But to do this, it 
takes the * very largest stock in New 
York of men's frock coats — and we have 
it. — Wanamaker, New York, N. Y. 

Attractiveness of personal appearance 
is certainly very desirable and in a large 
measure necessary for success in life. 
Good dressy clothes improves a man's 
personal appearance materially. Fash- 
ionable tailoring is the kind we do, and 
we always satisfy as to style, fit, and 
price. We have an established reputa- 
tion for high class work, yet our prices 
are very moderate. The poor man re- 
ceives just as much attention as the 
rich man. — D. Nicholson, Phoenix, Ariz. 

This store's mission is to serve the 
public faithfully, intelligently and hon- 
estly. We believe in straightforward 
merchandising — it is best for you and 
best for us, and with this thought in 
view, we are pleased to announce that 
in addition to all the most excellent 
weaves, stylish patterns and wide selec- 
tions of foreign and domestic fabrics 
for dressy, discriminating men, that we 
have united to this house one of the 
most widely known and expert cutters in 
the country. We therefore invite you to 
call and make the acquaintance of Mr. 
Frank Ready, whose thousands of friends 
know to what a height of fashion and 
elegance he has brought the art of cus- 
tom tailoring. The designing and cutting 
of Mr. Ready will exceed your highest 
expectations. To the hundreds of our 
new friends whom we expect and wish 
to make in the future, we desire to state 
that for the sake of acquaintance with 
the superb and swagger styles that are 
created by Mr. Ready's masterly work- 
manship, we are willing to make sub- 
stantial "price concessions" for made-to- 
measure garments during this month and 
February. Come in and see how much 
you can save on high-class suits, over- 
coats and trousers to order. We shall 
ever strive to deserve your friendship 
and merit your confidence by always ad- 

CLOTHING 



hering strictly to three grand business 
principles upon which a great patronage 
may be built on an enduring, lasting 
foundation— honest prices, good ma- 
terials, courteous treatment. — The Green- 
wald Co., Newark, N. J. 

A store has its character just as men 
have. The sensationalist and fakir is 
looked upon with suspicion. Business 
upon business basis is what the public 
demands to-day. This store is evidence 
of the success of up-to-date twentieth 
century merchandising — a progressive 
store, constantly forging ahead, and in 
spite of big claims, loud advertising 
and assertions of others, proving, demon- 
strating daily, that values, such as of- 
fered here, are not found elsewhere. 
Here are facts. Here are figures. Draw 
your own conclusions. — Goldstein Cloth- 
ing Co., Binghamton, N. Y. 

The phenomenal success with which the 
Stein-Bloch 20 per cent reduction sale 
has met has induced us to extend this 
grand opportunity for a few days longer. 
To the man who has once worn a Stein- 
Bloch suit no argument is necessary, but 
to the man who has been wearing the 
ordinary ready-to-wear clothes, we 
would like to say: "Just come in and 
try a Stein-Bloch coat on and you will 
be convinced that the Stein-Bloch has a 
cut and style that no other ready-to- 
wear coat has." — Furchgotts, Jackson- 
ville, Fla. 

There's one thing that's a fact, these 
spring and summer garments have got 
to move out of here pretty lively this 
month, so said the manager of the suit 
department. We are already beginning 
to think of cooler seasons, we have our 
eye, so to speak on some very hand- 
some surprises for you this fall. But 
that's getting ahead of our story. If 
you are going to buy any sort of a gar- 
ment, this is the place to buy, large as- 
sortments for this time of year, the same 
sterling qualities and styles that were 
here earlier in the season. No riff-raff 
gets into our stock now, any more than 
any other times, all goods must bear the 
same rigid inspection at this time of 
year as though it were the opening of 
a season. That's one of the reasons 
why you should buy here. The prices 
give the others. — The Bowland, More- 
house $ Martens Co., Columbus, Ohio. 

You're quite right — this is bargain 
time among men's clothing stocks. In 
our stock more so than in others. For 
we are especially particular to have lines 
clean as a whistle — all broken sizes get 
short shift. — Wanamaker, New York. 
FOR MEN 



224 



ADVERTISERS CYCLOPEDIA 



It's a matter of business for every 
man to study his opportunity and grasp 
it when it reaches its highest point of 
advantage. Such an opportunity invites 
you now. Two or three piece suits in 
mixed cassimeres, cheviots, Scotch mix- 
tures, etc., best cut, best tailored gar- 
ments in America. If you are yet un- 
acquainted with our clothing here's your 
chance to become acquainted with our 
most advantageous circumstances. — Jas. 
Boyd, Denison, Texas. 

Our smart clothes for young men are 
marked by a skill which only the best 
custom tailors can approach. Cheviots, 
homespuns and a score of pretty mix- 
tures. — Savard Bros. 

Will you swelter all summer because 
you haven't one of these cool suits? 
Great for business men. And just the 
thing for going away. By the way, they 
are called outing suits. Don't confound 
them with what many stores call outing 
suits — clothes that sag and wrinkle be- 
fore the crease of newness wears off. 
These have the patent K. B. shoulder 
that's built right in, and holds its shape. 
Trousers have special side-buckle straps 
that make them fit and stay fitted. It 
pays every time to get good clothes — 
especially when they don't cost any more 
than poorly-made. — Dalsimer's, Phila~ 
delphia, Pa. 

The noisy Fourth is over. And now 
comes up again in stronger terms than 
ever, that vexed question of your per- 
sonal appearance. Do you know that 
holidays are the times when the world 
looks you over with a critical eye. 
Everybody has time then to inspect you 
well. If you presented a good appear- 
ance yesterday you certainly have lost 
nothing, and you may have gained a 
good deal. If Smith is always neatly 
dressed, and Brown very seldom looks 
well, who gets the preference from the 
world? And who looks to find out 
whether Smith's apparent prosperity 
came from a store that had confidence 
in his honesty to invest part of his capi- 
tal in helping along his fortune. Some 
day you will hear of Smith's getting a 
good job that Brown, although he may 
be a smarter man — couldn't get; and all 
because Smith was shrewd enough to 
value appearance. — Goldstein Clothing 
Co., Binghamton, N. Y. 

The Hilton habit! Philadelphians are 
getting it. That's shown in the increas- 
ing number of well-dressed men seen on 
Chestnut street. What is the Hilton 
habit? Buying all your clothes at Hil- 
ton's; and being Hilton-habited — that 
means you may have a wardrobe one- 

CLOTHING 



third more complete than at present, 
at no additional cost and the clothes are 
right. Get the Hilton habit; get Hil- 
ton habited, and save money. — Hilton, 
Philadelphia, Pa. 

Josephin Peladin says: "Art is neither 
a bust, nor a head, nor a body; it is the 
mind, faith, passion, pain. All art is 
ideographic." And so it is with good 
clothes; first of all the fabrics must be 
faultless — they must be not only all wool, 
but the finest wool which comes from the 
backs of healthy sheep that are carefully 
cared for and given wholesome nourish- 
ment to make their wool long, strong and 
lustrous. After the wool is thoroughly 
cleaned and woven into fabric it must 
be steamed and shrunk so that garments 
made of it will hold shape. The tailor- 
ing must be in keeping with the excel- 
lence of the fabrics — not simply in the 
outside seams, but in the parts that are 
hid from view, such as the filling in collar, 
shoulders, lapels, pockets and cuffs. And 
the styles must be patterned after the 
best London models, while the color ef- 
fects, patterns and mixtures are regu- 
lated by the tastes of those who make 
a study of harmony and neatness. — 
Goldbait $ Sons Co., Marion, Ind. 

Keep cool. Don't fret. Forget the 
weather, and avoid theremometers and 
the sun. Live one day at a time. Eat 
little and drink moderately of water not 
too cold. Avoid heavy meats, be a vege- 
tarian, if you can. But above all, dress 
in good clothes and have them fit. Un- 
comfortable clothes though thin, are 
worse than heavy clothes when comfort- 
able. — Prowse Bros., Charlottetown. 

Looking over the grades and readjust- 
ing the piles of suits and extra trousers 
we find a great many of the high cost 
ones are left. They must go, and price 
cutting has been generous. Take ad- 
vantage of your chance to save money. 
Visit us to-day and we will convince 
you that you have a real opportunity 
now. — King's, New York. 

All new models, but the beauty of 
them is that you can wear them on a 
host of occasions during the summer, 
especially if you are going to the shore 
or mountains — as a traveling suit, if you 
wish. And when autumn does come, 
your suit is in your wardrobe — ready — 
Strawbridge <§• Clothier, Philadelphia. 

Just 700 of them, made by one of 
the best-known manufacturing tailors 
and sold to us at the price we named, 
thereby allowing us to name the lowest 
price ever paid to any clothing house, 
ours or others. — Hahne <$; Co., Newark. 
FOR MEN 



OF SELLING PHRASES 



225 



All suits cut in the latest, most up- 
to-date styles by our staff of expert 
tailors. Every suit guaranted to fit 
with easy grace and absolute satisfac- 
tion. Nothing but the finest lining and 
trimmings go in our suits. No suit 
leaves our shop until our expert tailors 
say it's perfect and our customers 
pleased. — McKnight, St. Louis, Mo. 

To be comfortable during the sum- 
mer outing, it behooves you, gentlemen, 
to take the right sort of garments with 
you. You'll not be many hours distant 
from the city before you become con- 
temptuous of the three-piece business 
suit. So be prepared. — Joseph Home 
Co., Pittsburg, Pa. 

This sale of men's hot weather ap- 
parel started off with a rush this morn- 
ing just because a large number of ex- 
acting men recognized prices as the low- 
est of the season for the qualities they 
desire. They knew it was the only sat- 
isfactory time left to select the clothing 
that August weather demands, and they 
saved enormously. — Simpson, Crawford 
Co., New York, N. Y. 

We make every bit of it ourselves and 
we make it as well as clothing can be 
made. It fits well, it holds its shape 
and it wears well. It's the clothing for 
careful men, for critical men, for eco- 
nomical men — for any man in fact who 
wants the best he can get for his money. 
If you don't know how much better our 
clothing is for the money than that you 
can buy anywhere else, just try to 
match any of the following items at any 
other store in town — you'll be surprised 
to find how much you can save by com- 
ing here. — Snellenburg's, Philadelphia. 

Some people are incapable of appre- 
ciating the note of quality that expresses 
refinement — while others deprive them- 
selves by indifference — seem actually as 
well content with the commonplace as 
with the distinguished. The man who 
buys the best materials, carefully tail- 
ored in accordance with the canons of 
good taste, retains his self-respect at 
trifling cost. We solicit the patronage 
of the most exacting — no better clothes 
are to be had anywhere. — Smith, Gray 
$ Co., New York. 

A satisfied customer is a walking ad- 
vertisement. We have a great many sat- 
isfied customers and old time friends. 
Season after season they come to us for 
clothes. They come with confidence, they 
buy with confidence, they recommend 
their friends with confidence. Making 
money isn't the only pleasure in this 
world. Above all is a good name, and 
we shall always endeavor to sustain our 

CLOTHING 



old time reputation for a square deal. — 
Harris $ Frank, Los Angeles, Cal. 

Coat and trousers. Cool, easy, com- 
fortable clothes for the hot weather 
that's coming with a vengeance. Are 
you thinking of the usual outing suit 
that "wilts" down before you've worn 
it half a dozen times? If so, don't class 
these among them; they are different for 
they are carefully made and will keep 
their shape. The remarkable patent K. 
B. shoulder always "sets" smoothly. — 
Dalsimer's, Philadelphia, Pa. 

Many sales have been held in this city 
but never before have there been such 
clothing bargains as these. Here is a 
mingling of merit and prices that know 
no equal in retailing. You can buy two 
suits for the price of one. Anything 
you buy here in a hurry you can return 
at your leisure and get your money if 
the goods disappoint you in any way 
whatever. — The Hub, Bay City, Mich. 

The commonest faults in the fit of 
men's coats occur with collar and shoul- 
der. Custom and ready-made tailors 
met the same difficulty. In overcoming 
it our success has been long recognized, 
and is due to a method distinctly "Bro- 
kaw." — Brokaw Brothers, New York. 

Clothing You Have no Bother in 
Choosing, Nor Afterwards. — When you 
have made up your mind to buy that 
suit at Eaton's you have really rid your- 
self of half the bother of choosing it. 
There's no need to trouble yourself fur- 
ther how it is made. All that breezy 
smartness of cut that so distinguishes 
that distinctive dresser, the man-about- 
town. Be you slim, medium or stout, 
rich or poor, fastidious or otherwise — 
there's everything for you here. — The T, 
Eaton Co., Toronto, Can. 

The men's clothing we offer is equal 
to the high class made-to-measure gar- 
ments the tailor gives you at twice the 
price. Then there is the satisfaction, 
too, of knowing how the goods look 
made up. The full stock contains all the 
newest styles and fabrics. — The Union, 
Columbus, Ohio. 

It has never been a question with us 
how cheap we could sell clothes irrespec- 
tive of quality and make, but it has been 
our business to sell you, for the least 
money, the best clothing that can be 
produced. No matter how cheap a suit 
or overcoat may be, our first consider- 
ation is make and quality, and always to 
sell you clothes that will keep their shape, 
which should be a credit to us, and make 
it a pleasure for you to wear our cloth- 
ing. — Bitter $• Meyer, Youngstown, O. 
FOR MEN 



226 



ADVERTISERS CYCLOPEDIA 



Our tailors have produced a sack suit 
in the new warm brown that takes the 
eye of every man who is tired of black 
and gray. Wide shoulders, cleverly 
shaped by hand, single and double- 
breasted models in the approved cut, 
marvels of tailoring. — Meigs $ Co., New 
Haven, Conn. 

Full discussion may be held with us 
regarding any or all points connected 
with your fall tailoring needs before 
you place your order. We shall try to 
advise you intelligently — if favored with 
your order we shall endeavor to please 
you ; but there will be no argument. Gar- 
ments made by us are subject to the 
approval of our customers, who are free 
to reject if they fail to please. — Morris 
Tailoring Co., Lexington, Ky. 

If you want a fashionable new fall 
suit or top coat made from the identical 
fabrics the most exclusive fabrics are 
showing, at the lowest price ever quoted 
on garments of equal merit, attend this 
remarkable value-giving event. It's a 
sale that will make a new bargain epoch 
in men's clothing. — Simpson, Crawford 
Co., New York, N. Y. 

If you were to ask us why our gar- 
ments were entitled to the special con- 
sideration of men in general, we would 
say on account of their fit, style and 
service. Every garment is cut and fash- 
ioned individually. Every yard of 
fabric has been thoroughly shrunk be- 
fore its employment. Every phase of 
making has been at the hands of tailor- 
men who, by their ability and experi- 
ence, have stamped themselves as mas- 
ters of their craft. — Saks $• Co., Wash- 
ington, D. C. 

The genius of the master asserts it- 
self in his work — it is distinctly material. 
This is so in the making of men's clothes, 
as well as in every other field of en- 
deavor. Our winter suits and overcoats 
are a medium through which our master- 
tailormen assert their ingenuity and tal- 
ent. They are garments which rival the 
products of the higher class of custom 
tailors in every phase. Our method, 
however, relieves you of the penalties 
imposed by these high-class tailors — no 
loss of time, no disappointments, no pro- 
hibitive prices. And we are willing to 
guarantee a complete satisfaction. — 
Wm. Vogel $ Son, New York, N. Y. 

It doesn't make any difference how 
much a man has shopped around, the 
moment he sees these suits he'll realize 
why ours are the standard of excellence 
at this price, and that we have the fin- 
est collection he ever saw. — MacDonald 
<§• Campbell, Philadelphia, Pa. 

CLOTHING 



We have known cases where a good 
flax was spun into a very good string — ■ 
one that would hold. We have known 
of a case where a misfit sign was used 
to "string" the public with a very fetch- 
ing "yarn" but it won't hold. Our en- 
tire stock is made up of garments made 
up by the very best merchant tailors 
and not called for by the original pur- 
chaser. These garments we are selling 
at half the tailors' order price. — Mc- 
Carthy <$• Co., Indianapolis, Ind. 

Winter clothing as demonstrated by 
our showing of correctly tailored and 
perfect fitting ready-to-wear garments — 
makes clothes buying easy. No bother- 
ing with fitting; no long waiting, no car- 
rying back to be altered. Practically 
correct at the start, and perfect when 
received. — Gerritt A. Archibold $• Co., 
Indianapolis, Ind. 

Don't do a thing just because yoar 
grandfather did it. It isn't necessary 
to have your clothes made to order for 
any reason. You perhaps have nursed 
that same old exploded idea long enough. 
Get the facts ! Consider the marvelous 
progress which America's foremost de- 
signers and ready-for-service makers 
have made in the past few years. See 
what the "May" way of clothes build- 
ing has accomplished while the tailor 
slept. Critically examine the " May " 
clothes and easily see their superiority 
at half the tailor's prices. — The May Co., 
St. Louis, Mo. 

Unmistakably different! That is the 
deep and well-founded conviction in the 
public mind regarding our clothes. The 
suits and overcoats we are offering have 
many points of superiority over any to 
be found elsewhere. This will be ap- 
preciated by stylish dressers. Have you 
ever worn a suit sold by us? No? Then 
you do not know what really good cloth- 
ing is, and at what low prices they can 
be bought. Extra large men, tall men, 
slim men and small men can be fitted 
here just as well as those of ordinary 
build. — Spira fy Pincus, Mobile, Ala. 

Some have a confused idea about this 
clothing stock. They don't realize that it 
is to all intents and purposes a store in 
itself, for it occupies an entire floor of 
our establishment and contains the best 
selected, highest grade, most thoroughly 
reliable assortment of men's and young 
men's suits and overcoats that long ex- 
perience, great care and indifference to 
expense could gather. We're prepared 
to meet any clothing requirement — to re- 
spond with every style, durability and 
consistent-price demand. — Hecht Bros., 
New York, N. Y. 
FOR MEN 



OF SELLING PHRASES 



227 



Only those who have made a careful 
comparison of our garments with others 
that seem to be similar can realize the 
minute care that enters into every de- 
tail of the making of the garments we 
sell — little things that don't make much 
difference in the appearance, but count 
for much in the life of a garment. It's 
not necessary, we believe, to go into 
details at this time. You'll not be able 
to judge the sale's importance to you 
unless you see the garments themselves. 
With most of the winter still to come, 
you may find it to your advantage to 
freshen up your wardrobe now, or to 
buy now and lay the garments away for 
use later in the winter. — Taylor's, Cleve- 
land, O. 

Snappy suits and overcoats fresh from 
the world's most famous makers — ele- 
gant new fall styles. There is character 
and dignity in our new clothing. There 
is the touch of hand-tailored garments — ■ 
a made-for-you appearance that stands 
the scrutiny of the most expert tailor. — 
Wright 8$ Davidson Co., Wilmington. 

Unless you are indifferent regarding 
your personal appearance, it will pay 
you to learn how to select your clothes. 
If you do this, you will then be able to 
select the store in which to buy them. 
You should not get the idea that in or- 
der to be correctly dressed it is neces- 
sary to follow the latest fashion plate. 
For instance, suppose short, close-fitting 
coats were in style. If you are tall and 
thin you wouldn't want such a coat if 
you could see yourself as others see you. 
You would want a very full coat of good 
length — a coat to make you look heavier. 
Such a coat, if properly cut, would be 
perfectly correct, and would add greatly 
to your personal appearance. A short, 
stout person should wear a comparatively 
short coat, fitting closely (but not tight- 
ly) all around. It is not always an easy 
matter to find clothes that exactly suit 
your build, but you can get the right 
clothes at — Wm. H. Wanamakefs, Phila- 
delphia, Pa. 

Autumn Woolens. — Scotch Bannock- 
burns and mixtures — so fresh from the 
looms they've not lost their heathery 
odor. English checks, plaids and stripes 
in worsteds and cassimeres so pronounc- 
edly foreign looking you'd almost catch 
the 'ang of the accent. Irish products — 
how cunningly is the national odor blen- 
ded or half hidden away among a score 
of other shades. Well-bred fabrics they 
are — strong, manly looking weaves 
cleverly made genteel by Erin's loom 
wizards. Taken all in all designs for 
the coming season are graceful and con- 

CLOTHING 



sistent. Our exhibition is big, broad and 
interesting. We think we have every 
fabric, pattern and weave that is allow- 
able for a man to wear. — English Woolen 
Mills Co., Cleveland, O. 

Give any man conscientious service in 
matters upon which he is not posted and 
he will appreciate the protection of his 
interests. My store does that by giving 
garments that are new, different and 
above the standard of the usual ready- 
made. The garments I sell have been 
custom tailored by experts in designing 
and draping, giving clothes perfection 
so unusual and pronounced in elegance. 
Men who purchase them grow enthusi- 
astic in their praise every day of their 
service. — Heyman's, Oklahoma City, Okl. 

"The summer man," says the New 
York World, " to be beyond the reach of 
criticism must shun the wardrobes of 
conventionality and dress comfortably 
in spite of himself." You will find the 
very latest novelties in New York suit- 
ings here. — Madden Bros., St. Thomas. 

Fall furnishings for fastidious men. — 
The People's Store Co., Tacoma, Wash. 

"A man's a man for a* that." Yes, 
but he's a better man when he feels 
well-dressed, and he's that when he buys 
the furnishings here. — Goldsmith's, 
Scranton, Pa. 

Some wash vests are all right — till 
wash day comes; then all is wrong. 
We've forty or more good styles in wash 
vestings that wash day won't harm. 
Most of them modest; all the prices are. 
Wise wash vest investors will investi- 
gate. — Vimor $■ Jacobs, Lexington, Ky. 

For the red hot wave that's coming 
we're ready, don't worry. Everything 
that's new and stylish for men's hot 
weather comfort. — McCance's, St. Tho- 
mas, Ont. 

The weather is just a little backward 
to make the selling of heavy clothing as 
brisk as it should be, but at the Rubens 
shop you always find a hustle and stir — 
we keep things humming all the time, 
even at a sacrifice of profits — the volume 
of business must constantly increase — 
our large force of tailors must be kept 
busy. — Rubens, Indianapolis, Ind. 

When cleverness and talent spend their 
full power, the work is apt to reflect 
their influence. It is that to which our 
ready-for-service garments owe their 
character and distinctiveness. Our tail- 
ormen know the resources of their craft 
— they know how to infuse the little 
knacks which mark the better class of 
to-order garments.— Saks $ Co., New 
York, N. Y. 
FOR MEN 



228 



ADVERTISERS CYCLOPEDIA 



The clothing industry has practically 
been revolutionized within two years. 
Sharp competition has accelerated pro- 
gress and the great manufacturers have 
allowed nothing to escape them which 
would in any way add to the improve- 
ment of their product. We are display- 
ing the results of their genius to the 
people of Indianapolis. Nothing short 
of the best custom-made garments can 
be regarded as the equal of the lines we 
carry. — L. Strauss $• Co., Indianapolis. 

Never in the history of clothing mak- 
ing has there been such perfection in 
ready-to-wear clothing as that exempli- 
fied in the Kensington make. One of the 
chief characteristics required of clothing 
is style, which is a combination of grace- 
ful designs — fabrics that keep their 
shapes and high quality of tailoring. 
The most critical dressers everywhere 
unhesitatingly pronounce the Kensington 
the best ready-to-wear clothing yet pro- 
duced, giving all of the ease, perfect fit 
and grace of finish obtained only in the 
best made-to-order garments, and at a 
great saving in cost. Every garment is 
carefully hand-tailored and the linings, 
buttons and trimmings are the best that 
money can buy. Every yard of goods 
used in their construction is chemically 
tested and steamed before it is cut. Ef- 
fort to excel, directed by the knowledge 
of clothing which is the peer of any 
on the market. — Donaldson's, Minne- 
apolis, Minn. 

Every garment is absolutely hand- 
tailored, consequently following even the 
slightest change in the modes. The 
fabrics are better than those used in 
any other ready-to-wear clothing. At- 
terbury clothing insures style to the 
wearer, because there is style in the gar- 
ment. Atterbury apparel may "wear 
out," but it will never "wear out of 
shape." It is the most serious rival the 
best custom tailors ever had. The lin- 
ings, buttons and trimmings are the best 
money can buy. Not a single made-to- 
wear point is sacrificed, and there's no 
waiting when you want the clothes. — 
Kemp $ Herbert, Spokane, Wash. 

It is a fact that "nothing succeeds like 
success" — and it is the success we have 
had in producing better made, better 
fitting and better wearing garments for 
less money than any one else, that has 
made Snellenburg clothes the standard 
of merit in Philadelphia, and brought 
us the greatest clothing business in 
America — greater than that of any three 
other stores in the city combined. Of 
course, we have a decided advantage 
over other stores, when it comes to prices, 

CLOTHING 



inasmuch as we manufacture all our 
clothing and sell it to you at first hand, 
thus enabling you to save the retailers' 
usual profit. — Snellenburg, Philadelphia. 

Examine our garments and you will 
find it is not alone the superior cloths 
we use but the way they are put together. 
The style, fit and workmanship are as 
much an essential to the garment as the 
outside fabrics. Our garments are made 
to wear. — Dundee Woolen Mills Co., 
Troy, N. Y. 

Here are the cool, good-looking 
clothes for men who are going away for 
the summer, as well as for men who 
want to be comfortable in their business 
suits. 

We do not only choose the cool fab- 
rics, but we know how to have them 
made up, to look well, and hold their 
shape — and there's a vast deal of dif- 
ference to you, in this same "know how." 

You'll find too, that the suits that are 
made right cost no more than those that 
are made wrong. — Wanamaker, New 
York. 

A Good Clothes Exposition. — A dis- 
play of the best goods the market pro- 
duces is what you will find in our im- 
mense clothing department. Exclusive- 
ness and elegance define the collection of 
ready-to-wear garments found here. 
They are not to be compared to the ordi- 
nary ready made or custom made suits. 
They are far superior. In fact are only 
equaled in style — fit — and workmanship 
by the best class of custom made suits — 
and the price is less than half of what 
these would cost you. — Hayden's, Omaha. 

Very Much Depends Upon the Right 
Kind of Clothing. — Success and ill-fitting 
clothing rarely go together. To fit prop- 
erly your clothing must be made for you 
— made by skillful and artistic tailors as t 
ours are. The cost? Not by any means 
what it's worth. Come in and see for 
yourself! — George M. Hammel, Topeka. 

One of the features that makes the 
Saks-Clothing so pre-eminently popular 
is its unmistakably "made for your char- 
acter." The fit indicates it. The type 
of patterns shows thoughtful selection 
— and the hundred and one details of 
making all stamp our garments as not 
of the ready-made class — but of a stand- 
ard and in a class all by themselves. — 
Saks $ Co., Indianapolis, Ind. 

We don't ask your patronage from 
sentiment, friendship or long acquaint- 
ance, but simply solicit your- trade strictly 
on the merits of our apparel and the 
low prices asked. — Chas. Altshular, Sac 
City, la. 
FOR MEN 



OF SELLING PHRASES 



!29 



Men in public life must — or should — 
always be prepared to have the limelight 
of publicity turned on them. And so 
with a clothing store. It's so with this 
men's clothing store — it is not only pre- 
pared for closest scrutiny, but courts it. 
It believes in light — has sunlight on three 
sides of it; nothing to be concealed — 
and, by-the-way, it's the not-seeable work 
done on a garment that tells in the wear. 
The "kneading" given by the hands of 
the tailor — working the goods into shape 
as he saws — can't be told from the ironed- 
in shaping, when seen in a window or on 
the counter. But it shows in the wear. 
One reason our clothing is superior is 
because it holds its shape in the wear. 
— Gimbel Bros., Philadelphia, Pa. 

To fit you perfectly, is with us a sub- 
ject of deep and serious concern, 
whether it be a suit or overcoat at a 
very modest price or one of the more 
costly ones, perfect fit is assured in all 
alike. You may be prejudiced in favor 
of the high-priced custom tailor, but it's 
a prejudice which has no reason for 
being. We feel confident that our suits 
and overcoats will so demonstrate. — Wm. 
Vogel $ Son, New York, N. Y. 

Men's winter clothes, full of goodness, 
style and taste. — The Nebraska, Kansas 
City, Mo. 

The best is none too good for us to 
sell. The best is none too good for you 
to wear. — Hendrickson fy ^ e ff> Atlanta. 

A chain is as strong as its weakest 
link. A suit is as good as its poorest 
feature. — Alliance Mercantile Associa- 
tion, Cresco, la. 

All men wear clothes. Some men look 
well dressed and others simply are en- 
cased. Some are stylishly dressed. If 
you look at the tailor's name inside the 
smart suits you'll be likely to find " Sil- 
verwood's." — F. B. Silverwood, Los An- 
geles, Cal. 

It's the make and fit of the clothing 
we sell that make our store the main 
shopping place. The long, graceful lapel, 
the concave shoulder and inflexible front 
that gives the garment that natty, smart 
effect. — P. B. Kearney, Schenectady. 

Your money. — You can throw your 
money in the air anywhere about the 
town and it will land on a pretty fair 
suit. "But, Mr. Nobby Dresser," there 
is but one place where it will land on 
the best one. That spot is my store, and 
we make the most nobby suit. Talk 
doesn't do it. The clothes make it so.— 
/. William Kable, York, Pa. 

Style makes the striking difference 
between our clothing and the cheap kind. 
Style makes the difference between a 

CLOTHING 



prepossessing man and a commonplace 
individual. Style costs more, but can 
you afford to ignore it? Our hand tail- 
ored suits and overcoats contain all a 
tailor can give you and at about half 
the cost. — Frank M. Low $ Co., Port- 
land, Me. 

Ben Franklin said: "Take care of the 
pennies and the dollars will take care 
of themselves." 

But use discretion — don't be "penny- 
wise." 

Pay a fair price for a suit. 

If it's an " Adler " it will be a wise 
investment. 

The best dressed men in Altoona wear 
"Adler" clothing. — Stem $ Bendheim, 
Altoona, Pa. 

It is easy enough to offer poor cloth- 
ing at seemingly low prices, or fine 
clothing at high prices, but to sell first 
class union tailored clothing at smallest 
possible cost is quite another thing. Yet 
that's exactly the mission of this store. 
Our clothing is made by skilled union 
workmen and is sold to you with only 
one single profit added. Don't pass us 
by if you care to save a few dollars. 
— Clarke Brothers, Scranton, Pa. 

To be in love. It is a pleasant sort 
of heartsickness, but is has its respon- 
sibilities. The young sufferer must have 
especial regard for personal appearances. 
His clothing, his linen, his neckwear, 
must all show the care of the scrupu- 
lously neat man. Clothing lasts a good 
deal longer for being well kept, too. It 
is necessary first only that it be prop- 
erly made and fitted; for an ill fitting 
suit, whatever the cost, can never add 
to a man's attractiveness. — Browning, 
King, §• Co., Cleveland, O. 

Autumn Fixings. — When you are ready, 
or when you are getting ready, for any- 
thing pertaining to your autumn ward- 
robe, bring your troubles to us. Many 
a man we help who just can't make up 
his own mind. A fall weight suit may 
defer the need of an overcoat for full 
two months yet, and you are dressed up 
enough. A topcoat will help along your 
summer suit — and who can tell? The 
new covert is so distinctively new — no 
matter how suspicious the suit — it'll pass 
muster under it. — English Woolen Mills 
Co., Detroit, Mich. 

These are the clothes that never fail to 
stand the critical inspection and bring 
forth the admiration of mothers, wives, 
sweethearts and sisters. Who knows bet- 
ter when you are fittingly dressed? No 
other clothes have ever satisfied women- 
kind like ours. — MacDonald $ Campbell. 
Philadelphia, Pa. 
FOR MEN 



230 



ADVERTISERS CYCLOPEDIA 



Autumn man hesitate or wait longer 
for the fall season? Autumn with both 
feet, no doubt about it; yesterday was 
cool enough for October. Come and see 
what we offer in choice fall styles, and 
let us book your order now before the 
rush sets in. — Kahn, Indianapolis. 

The new season is ushered in in gala 
style. September, the opening of the fall 
season, finds us ready as never before 
with a superb display of advanced fall 
and winter styles of men's and boys' 
clothing. Suits and top coats? Yes, we 
have them in any style you like, and re- 
member our clothes are particularly made 
clothes — they are correct in cut and pat- 
tern — they fit — and our prices are a 
source of revelation to all. When can 
we expect you? — Bernstein $ Co., Jer- 
sey City, N. J. 

It is easy enough for a salesman to 
have you slip into a suit, show you be- 
fore a mirror, pat you on the back and 
say, "Did you ever see anything fit so 
perfectly? Look at the way that collar 
hugs the neck, how well the shoulders 
set." But how about the wear of the 
fit? Depends upon the tailoring. What 
is to hold that collar in place or to 
keep those shoulders in shape? — F reed- 
lander's, Wooster, Ohio. 

Dozens of fine looking young men were 
here every day last week buying their 
fall suits, and more will come this week, 
for the word seems to have gone 'round 
that this store is the place to get young 
men's clothing. Young men are even a 
little fussy and cranky about what they 
Wear. It's all right, too, for a good ap- 
pearance means a lot to a young fellow 
sometimes — may even be his chief asset. 
It pays to look well. — Wentworth Cloth- 
ing Co., Spokane, Wash. 

Comfortable Hot-Weather Duds for 
Men. — Special sale to-morrow of those 
garments which tend to keep men con- 
tinually cool throughout the hot months. 
It's an even-handed guess that this news 
will interest women just as much as it 
will men — for isn't it the good wife who 
generally advises her lord on matters 
of dress — doesn't she, half the time, se- 
lect every stitch he wears? To be sure 
she does. May her good offices always 
abide with us. Well, gentlemen, we went 
to some trouble to get these summery 
things for you — that is things to sell 
away below usual prices. — Joseph Home 
Co., Pittsburg, Pa. 

Be well dressed and pay what you 
please. In any event this sale affords 
you an opportunity to get double the 
worth of your money. We never pay a 
manufacturer full price if we can avoid 

CLOTHING 



it, and it is known wherever clothes are 
made that we are always ready to take 
any quantity of garments if the price is 
way below the market value. Conse- 
quence is that opportunities are pre- 
sented every day. — 14>th Street Store, New 
York. 

A bird in the hand is worth two in the 
bush, and clothing bargains like the Big 
Consignment Sale offers you for to-mor- 
row will not again be duplicated. A 
blind man can pick at random from this 
superb assortment and not go amiss. A 
suit and an overcoat for the price of a 
suit is a bargain chance that should not 
slip through your fingers. That is what 
we actually will do Saturday. Don't take 
our word for it. We ask you to simply 
take the evidence of your own eyes. The 
goods are here for your inspection, and 
a visit will substantiate all we have been 
telling you. — Excelsior Clothing Co., 
Binghamton, IV. Y. 

Plenty of styles and not a bad one in 
the lot. Perhaps the one that you'll take 
to is that steel colored striped or plaid — 
most young fellows do. The sack coat 
has well built shoulders and is lined with 
an all-wool serge; the outside breast 
pocket gives it an extra touch of style 
and the seam stitched to form a narrow 
cord sets it off as nothing else could do. 
But best of all it weighs so little that it 
helps you feel as cool as a cucumber 
on the hottest day. — Jonas $ Geldner, 
San Bernardino, Cal. 

There are men who would wear a white 
dress shirt to play tennis. There are 
hundreds of men who would no more ap- 
pear in public without a vest than they 
would without a coat. These men can- 
not expect the timid breezes of midsum- 
mer to help their temperature greatly, 
but by wearing cool flannels or serges 
they might allow their bodies to have bet- 
ter ventilation than they now have. 
Stand on a street corner any hot day and 
watch a hundred men go by. You can 
count on your fingers all those who know 
how to dress rightly for summer com- 
fort — and, no matter what your preju- 
dices, you are bound to admire the ap- 
pearance of the tenth man who knows 
what to wear. And here are the clothes 
he wears, ready to make you as comfort- 
able and as well dressed as he. — Lee 
Hall, Marion, Ind. 

Beginning Saturday morning we will 
close out our men's distinctive clothing at 
extremely low prices to clean up our sum- 
mer stock. Included in these reductions 
are the celebrated makes: Hart, Shaff- 
ner & Marx, Alfred Benjamin & Co. — 
H. Marks <§• Son, Harrisburg, Pa. 
FOR MEN 



OF SELLING PHRASES 



231 



Life and vigor and character without 
penalty to dignity — that is the principle 
which guides the tailoring of our gar- 
ments for young men, even though the 
prices are extremely low. — Saks $■ Co., 
New York. 

That is the confidence we have worked 
to deserve — and we have it as no other 
store hereabouts has. We are proud of 
the Furs that leave this Store as we are 
proud of our reputation. Every piece is 
an evidence of our experience as well as 
liberality in selling methods. — Abraham 
$• Straus, Brooklyn. N. Y. 

Binghamton's best dressed men are 
walking advertisements for this sale. 
This clothing satisfies. It retains the 
friendship and good will of its wearers. 
It possesses distinguishing and em- 
phatic points of merit. Such is the Ex- 
celsior's clothing. And it claims as its 
wearers, men in all walks of life — the 
wage earner, the aristocrat and the mil- 
lionaire. — Excelsior Clothing Co., Bing- 
hamton, N. Y. 

Whether you wish to buy or not, we 
want every man in Buffalo to see these 
garments. It is a quality of ready-to- 
wear clothing that will wean them away 
from the high-priced custom tailor. In 
every detail of fabric, finish and fit it 
compares favorably with the best grade 
of custom work. It is clothing that looks 
well when first put on, that keeps on 
looking well and that you finally discard 
with regret — but regret tempered with 
the knowledge that there is more of the 
same kind to be had at Desbeckers', 
—Desbeckers', Bufalo, N. Y. 

June is the month of golden harvest for 
the men's clothier. Demand is immense 
because a majority of men buy their 
spring and summer suits now. Top- 
notch prices prevail — prices abnormally 
high this year because of the increased 
cost of woolens. Are you going to pay 
them? Months ago we planned to meet 
the present conditions with mutual ben- 
efit to ourselves and our customers. No 
other concern in New York can give you 
as good a deal as we can. Instead of 
carrying broken lines until August, we're 
clearing them out at August prices now. 
And simultaneously we're showing brand- 
new goods just from our tailors' hands — 
new lines of summer blue serges and airy 
two-piece suits in refreshing variety at 
extremely reasonable prices. — Brill Bros., 
New York City. 

This season we have ben reaching out 
farther than ever for special lots. Our 
regular lines are stronger than ever be- 
fore. We have ample evidence that no 
other store shows such a diversity of 

CLOTHING 



styles, and that values average best here. 
But we never hesitate to offer clothing 
of our regular grades under price when 
we can buy it so, and we are glad to give 
old as well as new customers these special 
advantages. These great values are from 
best makers — surplus stock, canceled or- 
ders or goods withheld for certain good 
reasons — secured by us at great conces- 
sions. There are some Stein-Bloch suits 
in the $15 lot. — Strawbridge $■ Clothier, 
Philadelphia, Pa. 

It's one of those rare bargain occa- 
sions which, coming but twice a year, 
prompt wise men to provide not only for 
to-day but for coming needs. No retail 
clothier can buy his trousers' stock as 
cheaply as our sale prices permit you 
to buy, and many stand ready to clean 
us up on a hint — but every pair will go 
to customers only. — Scotch Woolen Mills 
Co., Youngstown, Ohio. 

Our great clean sweep sale continues 
all this week with price quotations at a 
still lower notch. The style and quality 
excellence of these goods makes them, at 
their respective prices, the best bargains 
in men's wear in the city of Marion. 
These reductions include every garment 
in our stock, including the celebrated 
Kuppenheimer clothing. — A. C. Barley $• 
Co., The Big Store, Marion, Ind. 

It's quality that counts. In all the 
affairs of life, it's quality that counts. 
The men at the head of the world's 
greatest institutions to-day, the men in 
charge of vast enterprises, the men who 
lead in thought and action are men of 
quality. The difference between success 
and failure is marked by quality. 

When Adam picked and put on his 
first fig leaf, the men's clothing business 
was born. The first ready made garment 
was a fig leaf. Probably Adam wasn't 
satisfied with the first leaf and thought 
he'd try another. By and by he found 
one that suited him, cut, material, fit and 
quality. Adam was shrewd, he looked 
around. Now, sir, if you are not fully 
satisfied with the clothing you are wear- 
ing, suppose you look around. Suppose 
you look here. Our patrons are always 
satisfied — we make them so by giving 
them the best clothing to be had on earth 
for the money. — Prowse Bros., Charlotte- 
town, P. E. I. 

It's " good business " for a man to 
dress well for business. — /. Schradzki, 
Peoria, III. 

A triple alliance— Scotch and English 
tweeds, serges, homespuns and cheviots 
and America's best tailoring in " semi- 
ready" spring and summer sack suits. — 
A. J. Kelley Company, New York, 
FOR MEN 



232 



ADVERTISERS CYCLOPEDIA 



Rich men's clothes at poor men's 
prices. That's our clothing proposition 
in a nutshell. Every suit or overcoat in 
Our house was made to order by a first 
class tailor. Some man somewhere picked 
out the goods and selected the style. He 
expected to pay a good price for it and 
enjoy it, but failed to take it out, con- 
sequently the tailor had it left on his 
hands and we bought it and you can 
enjoy it for about half what it would 
have cost the original prospective cus- 
tomer. See the big assortment we have. 
— Douglass Bros., Misfit Parlors, Deni- 
son, Tex. 

Exclusiveness in a man's dress doesn't 
mean oddity or peculiarity, but refine- 
ment and exception. The difference be- 
tween poorly constructed garments and 
exclusive styles is well defined here. The 
well-dressed man you'll notice out of a 
thousand passing down the street is the 
fellow who appreciates the difference be- 
tween the poor kind and the good. It's 
not notional when we say that the years 
of experience perfecting the essential 
points of good clothes has brought about 
the difference that marks the garments I 
sell as exclusive. A look at our showing 
will prove it. — I. Levystein, Montgomery, 

For many years we've been working 
toward the one end. If we can gain it, 
we will have gained that which has never 
yet been gained. We're trying to clothe 
every man and boy in Hudson County. 
It's a large job, but we can do it finally. 
The fact that we have grown as we have 
is a proof that we're on the right road, 
and that several thousands of men and 
boys believe in us and our goods and 
our methods and our prices. — Bernstein 
# Co., Jersey City, N. J. 

We are constantly reaching into the 
best markets for the newest products of 
America's leading manufacturers of 
men's fine clothing and placing the gar- 
ments of high merit and extra value on 
our sale tables at reasonable prices. Our 
continually increasing business and 
crowded store demonstrates the fact that 
men appreciate fair treatment. — Kemf $ 
Herbert, Spokane, Wash. 

A man who trusts you is a man you 
can trust. Exactly so, and more than 
that — the merchandise that he offers is 
always of staple quality. Through giving 
big values for the money and fair deal- 
ing, this title has been meritoriously be- 
stowed, " York Bargain King." There's 
nothing in men's, women's or children's 
wear, that you cannot obtain here; and 
if you want to spend more money than 
is necessary — go elsewhere. — York Bar- 
gain King, York, Pa. 

CLOTHING 



Blue serges. The kind that stay blue. 
— E. S. Levy $• Co., Galveston, Tex. 

Next time you're around Broadway 
and Ninth Street come in and ask the 
" lift " man to run you up to our work- 
shops. It will be well worth the while to 
see the craft of tailoring at its best. 
You will find the largest and the most 
modern plant in the world. After you 
have looked a bit, you will better appre- 
ciate the intrinsic merit and absolute per- 
fection of Arnheim makings. — Arnheim, 
New York. 

Our clothing, the essence of all that's 
good. Enterprise is to merit what steam 
is to the engine. Without steam, the en- 
gine is powerless to move. Merit is 
likewise dependent on enterprise. Suc- 
cess can only be achieved by the link- 
ing of the two together. With most 
meritorious clothing for our engine and 
energetic progressiveness for our pro- 
pelling power, we've steamed ahead irre- 
sistibly — each season making rapid 
strides nearer the goal of perfection. — 
Kaufmann, Pittsburg, Pa. 

Everybody is coming home from every- 
where, from the canyons, from the sea- 
shore, from the camp, city and town; 
you couldn't find a better city to come 
back to than Salt Lake, you couldn't 
find a better store to come to than Gray 
Bros. & Co. for your fall and winter 
clothing for man or boy. The new fall 
styles are now ready for you to look at; 
they are the real swell new things in 
Suits, Hats, Men's Fine Furnishings, 
Men's Fine Shoes. Always the best at 
lowest possible cash prices. Give us a 
call. — Gray Bros. Sj; Co., Salt Lake City. 

Our clothing meets every requirement 
which the best dresser could ask, as they 
are made only under the best conditions 
by skilled union tailors employed by rep- 
resentative manufacturers of the United 
States. There is nothing cheap or shod- 
dy in the material, nothing grotesque in 
style and nothing lacking in fit and finish. 
The great majority of wage earners do 
not feel that they can afford to have suits 
made by exclusive tailors and it is to 
such that we cater, for there is really 
little difference in clothing handled by us 
and the nobbiest suits made to measure 
except the price, which will average one- 
third less. — Hamburger's, Los Angeles. 

The prevailing colors in men's clothing 
for this summer are lighter, fresher and 
more attractive than last season. — Berg- 
erman Bros., Pueblo, Col. 

The smart set admire the build of our 
clothes because they have that easy air — 
nothing stiff or strained about 'em. — 
Raphael's, San Francisco, Cal. 
FOR MEN 



OF SELLING PHRASES 



233 



There's nothing farcical in this state- 
ment — it's a fact — those who buy their 
clothes here are not slow to admit that 
they never bought clothes quite so good 
at prices so low. — Goldthwait $ Sons Co., 
Marion, Ind. 

Exceptional Values for Big Men. — 
*' Large bodies move slowly " — which is 
why we have more large sizes in our 
overcoat and suit bargains than we ought 
to have. Will our large friends please 
note that remarkable bargains await 
them here?— Meigs $ Co., Bridgeport. 

Every man we fit makes a favorable 
impression — as far as clothing can do it 
— and if a man will live up to our cloth- 
ing he can pass muster anywhere. — Wells 
$ Coverly, Troy, N. Y. 

We will refuse to sell you clothing that 
we know you will not be satisfied with. 
When a suit goes from our store it's cut 
in style, it fits perfectly, it hangs grace- 
fully, it looks right, it keeps its shape 
while it wears and it gives satisfaction in 
every particular. Each and every gar- 
ment bought here, no matter how low 
the price, must meet our rigid require- 
ments. — Bergerman Bros., Pueblo, Col. 

Our clothing appeals to all men. To 
the fastidious dresser because the gar- 
ments turned out by the " crack " custom 
tailors of the East are not one iota 
sweller than those to be had here at one- 
half the cost. To the clerk or business 
man because the wearer of a Kaufmann 
suit or top coat is always well dressed 
(no sagging coat or mis-shapen, ill-fitting 
trousers), and because of the perfect 
satisfaction that always goes with each 
garment. — Kaufmann, Pittsburg, Pa. 

So that you may be conscious of the 
extreme importance of this sale, we would 
have you know that every garment in- 
volved is from our regular stock — that 
every garment was tailored in our own 
shops and tailored as well as our tailor- 
men know how. The collection affords 
single and double breasted sack suits of 
cheviots, worsteds, cassimeres, tweeds 
and winter weight homespuns in a most 
diversified series of designs and patterns. 
There are suits for the normal, stout and 
slender men in sizes 32 to 44, together 
with one hundred and forty-five suits in 
sizes 46 to 52 inches for the larger-than- 
normal men. — Saks $ Company, New 
York, N. Y. 

Prudent men will not ignore the very 
unusual values now offered by our big 
price-reduction sale of men's suits, and 
also the matchless offerings in men's and 
boys' apparel of every kind at prices 
never before known at this season. We 
are just in the midst of the season for 

CLOTHING 



winter clothing, yet we recognize the un- 
favorable conditions for the clothing 
trade, and therefore make the greatest 
inducements possible. Here you have 
the advantage of large assortments and 
suits and overcoats from only standard 
makers. — Hartford One-Price Clothing 
Co., Hartford, Conn. 

Men's suits and overcoats. Finding 
the right place to buy clothes is a highly 
important matter to men j ust now. First 
— To get correct styles, new, handsome 
and honest fabrics, thorough tailoring 
and clothes that you are absolutely cer- 
tain of having been made in a thoroughly 
clean and hygienic factory. Second — 
The matter of cost. For the first, Ne- 
braska clothing is foremost in every 
point of excellence. The factory that 
makes most of our clothing is notably 
ideal in the conditions around and 
throughout. — The Nebraska, Pueblo, Col. 

Tone up that suit with a new pair of 
pants — avail yourself of the unusual 
values offered in our pants sale. Pants 
correctly fashioned and cut of superior 
quality worsteds, cassimeres, and chev- 
iots in an assortment of stripes and 
plaids, medium and dark colors. — Har- 
vey L. Seltzer, Lebanon, Pa. 

The man who wants a sterling value in 
a suit of clothes should not miss coming 
here to-day. We have arranged a large 
number of suits in groups and have low- 
ered the price on each group, so that 
there is a saving of from a third to a half 
of the original cost. — Redlick's, Fresno. 

For the best dressers the correct thing 
in men's clothes is just as easy to have 
as not. It doesn't require any special 
skill or any special expense to be among 
the best dressers, that is if you come to 
us for your clothes. We'll put you into a 
Hart, Schaffner & Marx or Ely, Meyer & 
Simon suit or coat, and that means that 
nobody else will be better dressed than 
you. The best of tailoring, the most per- 
fect style, and, above all, a correct fit 
is assured under these labels. — Berger- 
rnan's, Pueblo, Col. 

Nine times out of ten you read your 
paper hurriedly — read and wonder if it's 
worth your while — yours to step in and"* 
see the clothing we write about. Sounds 
too good to be true, but you won't know 
unless you come and test the ad man's 
word for it. He gets his information 
from the head clothing man — and he's 
responsible; if he wasn't he wouldn't be 
at the head of a clothing store like this. 
He's one of the firm and he knows good 
clothing from A to Z.—The Nebraska, 
Kansas City, Mo. 
FOR MEN 



234 



ADVERTISERS CYCLOPEDIA 



Here are suits that will put one in 
touch with the opening spring. In one 
of these suits you can branch out, and 
increase your sphere of influence, because 
they prepossess people in your favor. 
Clothes have more than a passing influ- 
ence — they make a direct impression. 
Make a good impression with one of our 
$20 gray sack suits — you can do it! — 
Wells <§• Coverly, Troy, N. Y. 

Gentlemen, the " Big Store " is abloom 
with matchless lines of ready suits that 
are examples of the highest skill in tail- 
oring, and combine all the other essen- 
tial elements of good clothes-making that 
insures dependableness and service. No 
haphazard assembling, and slip-shod sew- 
ing. Every suit a model of careful, 
painstaking, conscientious work. So well 
planned, so nicely fashioned, so carefully 
finished, the usual ready-to-wear charac- 
teristics are absolutely lost in the indi- 
viduality of modeling of the Eiseman 
Bros', garments. But beneath the good 
looks of the clothes is the real reason 
for their excellence and hold-together- 
ness through constant wear, through rain 
and shine — all wool. That's the secret. 
If all the clothing made was as good as 
the Eiseman Bros', make, their long estab- 
lished trade would be badly divided; but 
so few makes can be considered in their 
class, that the demand for their tailoring 
has put them at the very forefront of 
popularity, and builded for them the 
largest retail clothing business in the en- 
tire South. Let your preference be wisely 
guided, and choose this store for your 
purchases. — Eiseman Bros., Atlanta, Ga. 

In all honesty we say, " this is the 
world's most complete and best equipped 
exclusively men's and boys' clothing 
store." Stocks are broadest here, selling 
space is greatest here, service is best here. 
Anything you desire made to order in 
our factories on premises. — The Palace, 
Minneapolis, Minn. 

The heads of departments say: "Go 
ahead and talk all you want to about 
spring garments. We've the goods to 
back up a lot of tall talk." But, after 
a survey of the stock, we confess our in- 
ability to do justice to the subject. We 
might ask you to imagine the handsomest 
garments you ever saw, and then come 
here expecting to find similar suits and 
overcoats at considerably lower prices. 
For you can surely find them. They're 
here, cut by artists, tailored by experts, 
finished superbly. The most finicky man 
cannot ask for more, for the dresser who 
knows correct style is delighted with the 
clothing and smiles at his savings. Pay 
us the compliment of a visit. — Fred W. 
Donnelly, Trenton, N. J. 

CLOTHI 



There are many wholesale makers of 
clothing, some good and some worse. Al- 
most without exception clothing stores 
are supplied by these makers — taking 
what is offered by them and making 
choice, if any is made from stock already 
completed. That is why critical men find 
such an everlasting sameness about ready- 
for-service clothing in pretty much all 
stores. The difference in the Loeser 
method is that we practically originate 
all our men's clothing. We choose our 
fabrics as they come from the mills. We 
select and test linings, trimmings — every 
bit of material. We direct and watch 
every process of tailor work until the 
completed garment is ready for you here. 
One result is that Loeser clothing pos- 
sesses individuality. Another result is 
that we can correctly fit men of all pro- 
portions. Another result is that the 
specially good tailor work done on these 
clothes insures permanence to their good 
qualities until they are entirely worn out. 
Loeser clothes look better to begin with. 
Loeser clothes wear longer than is usual. 
Loeser clothes cost as little or less than 
ordinary clothes. If you are well satis- 
fied where you are trading, we don't in 
the least ask you to change. But if you 
are not satisfied, if you think some bet- 
terment is possible, then we do ask you 
to see this clothing for your own ad- 
vantage as well as ours. The new spring 
stocks seem to us as creditable as any 
clothes ever produced. They have points 
of difference evident even to a casual 
inspection. — Frederick Loeser fy Co., 
Brooklyn, N. Y. 

Spring suits for every man. We as- 
semble everything that is new — every- 
thing that is correct — everything that is 
elegant — and present the most gratifying 
assortment of styles and patterns. Cer- 
tainly these great stocks — in such lavish 
variety — fully merit all the attention that 
they are receiving. The style you elect — 
the pattern you prefer — the shade or 
color you favor — are included in our mag- 
nificent showing of spring suits. When 
may we show you your favorite?— Fit 
Reform, Winnipeg, Can. 

The Eaton clothed man is elegantly 
and economically clothed. The assertion 
that we make regarding Eaton-made 
clothing having all the good points of 
custom tailoring, with none of the latter's 
price expensiveness, will bear investigat- 
ing — and the more closely the investiga- 
tion is conducted the better we'll be sat- 
isfied. No man of judgment could make 
the comparison without being firmly con- 
vinced of the great advantage there is 
in wearing Eaton tailored clothes. — The 
T. Eaton Co., Winnipeg, Can. 
NG FOR MEN 



OF SELLING PHRASES 



235 



Men's suits and topcoats. Do you know 
what makes our men's department popu- 
lar? Values. Nowhere can you obtain 
such values for such low prices. We 
have a great line of suits and you may 
have your pick from all the newest of 
the season in club checks, plain or fancy 
colors, and everything that is correct in 
top coats. — Lewis, Troy, N. Y. 

Your appearance this spring will de- 
pend in a great measure on the kind of 
suit you're wearing. There is always 
more responsibility placed on the suit in 
the spring — after a man sheds his over- 
coat, than at any other season of the 
year. There is no tonic in the world so 
bracing as one of our handsome spring 
suits. We'd like to show you the new 
spring "kinks." Coats trifle form fitting 
but not so long. Collars wide, lapels 
wide and cut to form a soft roll. Trous- 
ers very shapely and easy fitting. There 
are many new fabrics in broken checks 
and stripes in blue, olive and brown mix- 
tures. $18 up to $20 or $25. Just re- 
member, please, that the best tailors in 
the land build our clothes and your sat- 
isfaction is assured. Yours for what- 
ever's right. — M. Stanchfield, Grand 
Forks, N. D. 

When you want the best clothing that 
can be had, ready-to-wear at moderate 
cost, come to us and we'll show you, not 
only the highest class garments, but the 
greatest value offered in the city. Here 
you can make a selection from all the 
authoritative styles in hundreds of fash- 
ionable, exclusive patterns of finest for- 
eign and domestic fabrics. Here you can 
be sure of getting garments, not only cor- 
rect in every fashion detail, but faultless 
in workmanship and perfect in fit. That's 
because we sell the noted " Eff-Eff."— /. 
L. Mimbaugh fy Co., Columbia, S. C. 

Since a decade ago the sheep industry 
has been confined very much to the West 
and the Pacific Slope, and, owing to the 
scarcity of sheep, contracts are being 
made right now for fine Oregon and 
Western wool on the sheep's back at 34c. 
higher per pound than ten years ago. 
Note this fact when you see my special 
offerings in winter suits and overcoats. — 
Kinard, Columbia, S. C. 

When you consider the fact that this 
firm is Schenectady's foremost clothing 
house, and that nothing but honest goods 
enter its establishment, you then, and 
not until then, appreciate the full im- 
portance of this clearance sale, and the 
mighty purchasing power of your dol- 
lars. Clean up all winter stocks is the 
watchword. The following concessions 
illustrate the way we're doing it— 
Schenectady Clothing Co., Schenectady. 

CLOTHI 



Clothes made right will look right. 
There is no use trying to have poorly 
made garments look right. And there is 
no necessity in experimenting with clothes 
that are constructed of cheap material 
and put together in an unskilled man- 
ner. Just come in to our store and get 
fitted out with one of the many different 
styles of suits built by the makers of 
the best clothes in America — Hart, 
Schaffner & Marx, and you can feel cer- 
tain that you are fitted out in the latest 
and best.—/. F. Holmes $ Co., Fargo. 

The difference in clothes. It is the 
easiest thing in the world to buy poor 
clothes. They prevail to a much greater 
extent than the well-tailored, individual 
and distinctive kind. The poor kind is 
the easier to make and the profits there- 
on are larger. But when it comes to sat- 
isfaction — that is, wearing quality, 
perfect workmanship and faultless fash- 
ioning — only the good clothes make a re- 
turn on your investment, and these are 
the features we can conscientiously claim 
for the clothes we sell. You can't get 
anything but good clothes at this store, 
even though you spend as little as $10 
for a garment. Our $10 suits, for in- 
stance, contain the best quality of fabric 
and workmanship that has ever been pro- 
duced in this country for that sum of 
money, and the patterns are as diversi- 
fied as the higher priced lines. — Steefel 
Bros., Albany, N. Y. 

We are getting the trade of parents 
who discriminate in favor of youthful 
clothing of character. The alert young 
men and boys, hereabouts, show decided 
preference for this store because they 
know our clothing is typically different 
from the usual. • This Easter showing 
of ours includes Rogers, Peet & Co.'s and 
other youthful makes which are confined 
to our selling. The materials, tailoring 
and finish are absolutely to be relied 
upon, and it is better known every day 
that our prices are the lowest possible 
for anything like equal quality. — Babbits 
fy Co., Schenectady, N. Y. 

Suppose two men each with a $20 bill, 
started down the street together to buy 
new clothes. One of them goes to a 
Kirschbaum dealer; the other man else- 
where for another well-known make. The 
Kirschbaum man will get a splendid suit 
for $20; the other man finds that $20 only 
pays for the poorest suit that his maker 
turns out. Now there is absolutely no 
comparison between the suits. The 
Kirschbaum man has the best of it by at 
least $5 actual money-value in material 
and tailoring; and what is more his 
clothes have more style. See if it isn't 
true.— A. B. Kirschbaum $ Co., Terre 
Haute, Ind. 
NG FOR MEN 



236 



ADVERTISERS CYCLOPEDIA 



EVENING WEAR 



The formality of the occasion calls for 
formality in dress. And if a man is 
particular about anything in his ward- 
robe it is the character and fit of his full 
dress clothes — both for evening wear and 
daytime wear. These exactions are not 
more severe than our stock is capable of 
meeting. It is in the difficult problems 
of clothes making that the Saks clothing 
shows its superiority most plainly. Ours 
are high class tailors, and they know how 
to work with and in high class materials 
and high class manner — in fact, they 
don't know any other way or any other 
class. — Saks $ Company, New> York. 

A Man Must Dress According to Cus- 
tom. — If you associate with men who 
wear dress suits at any time evenings, 
you must wear one yourself, and most 
men are obliged to have them. This does 
not mean that you must spend from $60 
to $100— that is, it doesn't if you buy 
at the right place, and if you will call 
here we can show you how it can be 
done at a very small expense, and not a 
detail will be lacking that the highest 
priced custom tailor will incorporate — 
besides, you can wear it the very night 
you select it. — P. B. Kearney, Schenect- 
ady, N. Y. 

Full dress for complete formality; din- 
ner suits for the family circle and stage 
doings. Lined with rich silk and in the 
height of style. Made in our custom 
tailoring department, they possess that 
smooth fit and striking style only to be 
obtained through the touch of master 
tailors. Style, fit, quality and price guar- 
anteed. No charge for pressing clothes 
made in our tailor shop — nor for ready- 
to-wear suits from $15 up. — Goldberg 
Bros. Co., Phoenix, Ariz. 

The donning of conventional full dress 
in the evening, or of the "Prince Al- 



bert " in the afternoon, brings all men 
of a company to the same level. Time 
was when " ready-made," venturing to 
mingle in a group of well-dressed men, 
might easily have been singled out; but 
the dress clothes from the Stein-Bloch 
Co., and some other manufacturers we 
have made almost equally famous in 
Philadelphia, possess every attribute of 
gentility in excellence of fabric, fit and 
finish. — Strawbridge Q Clothier, Phila- 
delphia, Pa. 

Our display of evening dress wears for 
men will post you on what is correct in 
evening clothes and all that go with them. 
The cut of our swallow-tail coats and 
Tuxedos is strictly up to the minute and 
the fit is as smart and perfect as tailors 
can produce. And you may rely upon 
the absolute correctness of all the little 
essentials to evening dress. — Meigs <$£ Co., 
New Haven, Conn. 

During July and August you find sev- 
eral occasions where a dress suit or din- 
ner coat is quite essential to your com- 
fort. A dinner at the casino or at 
some of the hotels; an invitation out to 
meet some friends. Numerous occasions, 
on any one of which yoVll need a full 
dress or Tuxedo suit. Better let us fit 
you out. We have the stock from which 
you can be perfectly fitted. — Holbrook 
fy Perkins, Colorado Springs, Colo. 

"Thirty dollars for a dress suit?" 
The man who always goes to a tailor 
smiles sarcastically. Yet there are hun- 
dreds of carefully dressed Brooklyn men 
who know that it is possible to buy here 
even for as little as thirty dollars dress 
suits that are as correct in style and as 
fine in every detail of finish and good 
tailoring as the custom tailor would 
charge half as much again for making. — 
Frederick Loeser $■ Co., Brooklyn, N. F. 



MEN— EVENING WEAR 



OF SELLING PHRASES 



237 



MEN'S OVERCOATS 



ne wen in 



11 h 



"A bright clerk in a Wall Street office has do 
a business transaction. 

<e Get the 'finest overcoat in town," said the broker 
gleefully, " and send the bill to us." 

In a few days the clerk appeared in a beautiful fur- 
lined coat. 

fC Fine coat — fine" remarked the broker, as he con- 
templated first the garment and then a bill for $1^300. 
(e Why didn't you have oil paintings on the buttons '? " — 
New York Evening Post. 



Magnificent overcoats! Rather a 
strong word with which to describe our 
overcoats, but nothing more mild will 
cover the territory or do justice to our 
Winter overcoats. It doesn't matter 
what shape, or size, or kind of a man 
you are, if you're an overcoat seeker 
you'll find what you're looking for 
here. The styles that are just out. 
The colors that are just seen. The 
materials that are just right. The short, 
the medium length and the long coats — 
all are here. Your overcoat is here. 
Come and see if it isn't— $7.50 to $30 
and full value at any price along this 
line. — Wright %; Davidson Co., Wilming- 
ton, Del. 

We are doing more and more business 
each season with the manufacturer of 
these coats, because his product is of the 
character that finds distribution through 
this clothing store. Twice this season a 
simple announcement of this coat has 
been sufficient to clear our counters in a 
few hours; so we count ourselves ex- 
tremely lucky in getting another lot for 
to-morrow, probably the last for this 
season. The material is a fine standard 
coating from one of the best mills in 
America, in Oxford or black shades. 
They are cut on a handsome Chesterfield 
model, single breasted, 44 to 46 inches 
long; every garment is hand tailored 
and lined throughout with rich heavy 
satin. Regular sizes, from 34 to 42— 
a few for stout men, too. — Abraham fy 
Straus, Brooklyn, N. Y. 

Fit, style, tailoring, finish — these are 
the cardinal principles which distinguish 
the overcoats and top coats that make 
up an important feature of the clothing 
of a new standard in the new store for 
men. It isn't necessary to take our 
word for it. We would a great deal 



rather have you satisfy yourself that we 
are enthusiastic about these spring 
clothes because the clothes deserve en- 
thusiasm. It makes no difference whether 
you care to buy — whether you would 
buy under any circumstances. We will 
have a great deal of pleasure in showing 
you what we mean by calling this cloth- 
ing of a new standard. — Fred Loeser <$• 
Co., Brooklyn, N. Y. 

If you want to step right into the 
jauntiest sort of a top coat, of the new- 
est covert cloth, with every little detail 
of fine tailoring carried out just as it 
should be, it's here. — Wm. Vogel fy Son, 
New York, N. Y. 

My whole spring overcoat family from 
pert, little top-coat to stately paddock is 
on tiptoe to greet you. If you're fond 
of walking you couldn't find a more 
agreeable companion than my " Saun- 
terer." At every step you have the 
soothing consciousness that style walks 
with you. For primmer occasions the 
paddock is in a niche of its own. Its 
breadth of shoulder, snugness of waist 
and freedom of skirt make it pre-emi- 
nently " a modern of moderns." Stein- 
Bloch made my overcoats and he, you 
know, wields a sorcerer's wand in dress. 
• — Vincent, Neio York, N. Y. 

Been having rough house in our over- 
coat department. Found a lot of over- 
coats that would look mighty fine on 
men's backs, but they don't look good on 
our tables.— Geo. Watson $ Co., New- 
ark, N. J. 

Great! Hackett-Carhart spring over- 
coats just out. Smartest lot of coats in 
New York. Broad shoulders, loose, easy 
lines. Put one on. You'll feel prosper- 
ous because you'll look it. — Hackett-Car- 
hart <% Co., New York. 



M E N— OVE RCOATS 



238 



ADVERTISERS CYCLOPEDIA 



New styles in autumn top coats. — 
The top-coat is not a luxury — it's a ne- 
cessity. At this time of the year, espe- 
cially this year, when the evenings are 
so cool, it is simply dangerous to be 
without it. The old saying, " an ounce 
of prevention is worth a pound of cure," 
should be remembered, and $8, $10, $15 
or $20 worth of top-coat prevention se- 
cured at once. The new shades are tan 
coverts, Oxford greys and unfinished 
worsteds. The short boxy coat for street 
and driving and the never-out-of-style 
medium length for all places. You can't 
make a mistake, whichever one you buy. 
They are all prizes. — Nichols $ Morse, 
Haverhill, Mass. 

Top coats for men. — From now till the 
middle of November a top coat is nec- 
essary for a man's comfort. With one 
a man is prepared for any change in the 
weather — and changes are mighty sud- 
den here in Saginaw. Top coats here 
rival the exclusive tailors' productions in 
every detail, even to fabrics; styles are 
the latest and fabrics the newest. — J. C. 
Mercer, Saginaw, Mich. 

" 'Not what you hit, but what you aim 
at, is important,' says an old philosopher. 
We aim to hit the overcoat-tastes of all 
kinds of men. And we're doing it. We 
aim to give you better quality and style 
than your money will buy anywhere else. 
We're doing that, too." — Leopold Morse 
§ Co., Boston, Mass. 

" Because all up-to-date men wear up- 
to-date overcoats is all the more reason 
why you should buy an up-to-date over- 
coat." — Golden, Detroit, Mich. 

Whether a man is in the house or out- 
doors, he generally takes pains to dress 
becomingly as well as comfortable. It 
isn't so much a question of expense as 
taste and good judgment, and the man 
who comes to Goldthwait's for his house 
coat and overcoat is accredited with both; 
he also saves considerable through the 
transaction. 

Whether the price is $20 or $30, the 
style is there. Difference in price means 
difference in value of material. TJie $20 
overcoat made here receives the same at- 
tention that the most expensive one does; 
in short, there is never a false stitch or 
a skimped seam permitted to leave our 
shop. — A. Gilmour, St. John, N. B. 

When it's real hot we like to think 
there's a cold time a-coming. Thinking 
of that we ran over our stock of light- 
weight fall overcoats and found a few 
odd lots we ought to clean up before 
fall business begins. — Rogers, Beet $ Co., 
New York. 

The effect of the finest frock or 

MEN— OV 



overcoat may be sacrificed to an un- 
suitable pair of trousers. In such in- 
stances trousers should show contrast in 
coloring but not in taste. Our spring 
assortment of overcoats, larger than ever, 
contains appropriate patterns in fancy 
cheviots, oxfords, blacks, tans, quiet 
and refined designs largely predominat- 
ing. — Brokaw Bros., New York, N. Y. 

It's got along a little late, but Winter 
will catch you now if you don't look out. 
Better look in here to-day. Overcoats 
are cheaper than doctor's bills, and more 
attractive, too. — The Frieman-Church 
Company, Hartford, Conn. 

It isn't such a cold world — in our over- 
coats. They make a fine picture — and 
warm your frame. Tourist o'coats are a 
" go " this season — here's a choice assort- 
ment — a belt and a guaranty behind ev- 
ery one. Paddock o'coats, too — and long 
full backs — also " regulars " — and the 
double-breasted Ulsters, with big warm 
collars. After your first purchase here 
you'll know what people mean by " that 
safe feeling " when in our store. If 
you're well overcoated — want to be well 
suited — ours at $15 to $35 are suitable 
suits for the best dressers. — F. M. At- 
wood, Chicago, III. 

Commencing Thursday morning we will 
offer 500 of this season's men's overcoats 
in oxfords, blacks, tans and the new light 
fancy mixed cheviots, silk lined through- 
out, absolutely perfect in every detail; 
designed and manufactured under our 
personal supervision, and representing 
the highest art of custom tailoring. — 
Smith, Gray $ Co., New York. 

We Fit the Hard to Fit.— Good back- 
ing for a broad assertion. It is not 
necessary to pay a big price because you 
are a big man — you'll find a big lot of 
comfort in our big sizes — also big re- 
ductions this week in heavy weights. — 
Wells $ Coverly, Troy, N. Y. 

No set date for wearing The Stroller. 
It's an all-year-round coat, and long 
coats are the rage; you know that, espe- 
cially for this coming spring. You can 
wear The Stroller three hundred and 
sixty-five days in the year. — Raphael's, 
Los Angeles, Cal. 

New Fall Overcoats are coming in 
every day now, and are piled up on our 
counters as high as one can reach. They 
are mighty swell garments, and represent 
the highest points of excellence in qual- 
ity, style, fit and finish. Some have belts 
and some haven't, and the ultra fashion- 
able styles are a trifle longer, as well as 
a little fuller in the back, than last year's 
coats. But come and see 'em yourself. — 
R. J. Hurd $ Co., Spokane, Wash. 
ERCOATS 



OF SELLING PHRASES 



239 



December snow makes overcoats go. — 
Ottenheimer Bros., Peoria, III. 

We have just gone through our stock 
and taken out every suit and overcoat 
of which we have but a few left in each 
lot. There are all sizes, but not all of the 
same lot. These we have placed on 
separate tables and put a price on them 
that will gladden your heart. Some of 
them at just one-third regular price. 
Don't miss this sale. You will never get 
these suits and overcoats again at the 
price. Never was such a cut made, and 
this, too, just as winter is upon us. — 
Kaufman Clothing Co., Lexington, Ky. 

Fine overcoats for men with a liking 
for luxury and a habit of thrift. A 
good many men who read this word are 
familiar with the thoroughly luxurious 
overcoats that we sell at from $35 to $50. 
Place them side by side with the finest 
overcoats of the best tailors in New York, 
and, at least, five times out of ten a 
man would favor one of the Wanamaker 
overcoats. They have all the style and 
character that the tailor can put into 
them. The overcoatings and the linings 
are of the very highest quality. The work- 
manship throughout is of the most care- 
ful and artistic character. The man who 
buys one of these overcoats is going to 
wear it several seasons, and January is 
the time to make the investment if he has 
any inclination to economy. This group 
includes thirteen overcoats that were $35, 
eight that were $38, four that were $40, 
twenty-one that were $45 and thirteen 
that were $50. The materials are Ox- 
ford mixed and black cheviots and mel- 
tons; and all the overcoats are luxuri- 
ously lined with fine silk. Sizes sufficient 
to fit everybody who gets here promptly. 
Twenty-five dollars each. — Wanamaker, 
New York, N. Y. 

At the price of $9.75 we have concen- 
trated the most goodness ever put in one 
overcoat at such a moderate price. This 
sale offers the very cleverest three-quar- 
ter or extremely long coats in the correct 
oxford mixtures, all-wool kerseys and 
meltons; also genuine Irish frieze. These 
are tailored with broad shoulders and are 
cut so as to hang gracefully. — Soloman's, 
Pittsburg, Pa. 

We have been selling fall overcoats. 
This reminds us that fall overcoat 
weather is with us now. In fact, it has 
been with us more or less all summer. 
The only kind of fall overcoats we sell is 
good ones.— Freeman Church Co., Hart- 
ford, Conn. 

Five reasons why our suits, top coats, 
spring coats and rain coats at $10 are 
the best value in men's clothing ever of- 



fered in New York, the greatest clothing 
city in the world: 1. Instead of burlap 
interlining our garments have linen. 2. 
Instead of buckram front stiffening — 
haircloth. 3. Instead of cotton linings- 
wool serge. 4. Instead of machine work 
— skillful hand work. And 5. Instead 
of a much higher price — our price, $10. — 
Brill Bros., New York, N. Y. 

Analyze any successful business and 
you will find that some specific thing 
stands out boldly — the thing with which 
you and your fellows identify the business. 
It proves this: The man has found his 
work, and he can do that one thing better 
than the rest of his kind. As an in- 
stance of this we will ask you to accept 
our new series of suits and top coats at 
twenty-five dollars. It is our great work. 
If there be another tailorman who has it 
within himself to infuse into a garment 
the character and distinctiveness that 
mark ours, his must be the to-order 
method and his price at least one-fourth 
greater than ours. — Saks $• Co., New 
York, N. Y. 

If you want a bargain — such as you 
often read about, but seldom get — you 
should come for one of these fine Ches- 
terfield coats we're selling at $12. They 
are coats that are the match of any $40 
garments in point of style. — Hollanders', 
Hartford, Conn. 

Don't spend two dollars when one will 
answer the purpose, but buy where prices 
have fifty per cent, of saving in- them. 
Our stock of overcoats is full of good 
things and we're selling 'em. — Desmond's, 
Los Angeles, Cal. 

Price advantages run riot in the coat 
section at this time of the season, be- 
cause there are many broken assortments 
and odd sizes that must be cleared away 
while there is yet time for the wearing 
of heavy weight coats. — John Taylor, 
Kansas City, Mo. 

Perhaps it's the old-fashioned winter 
weather that has brought the tourist over- 
coat into such high favor. These long, 
warm, protective overcoats with the belted 
back, cover a man effectually, and pro- 
tect him from the severest storm. Then 
they look smart as well as comfortable, 
and men like them. Made with broad 
shoulders, loose, graceful hanging back. 
Some single, others double breasted; 
some lined with serge, some lined with 
wool. Made in a good assortment of sty- 
lish fancy mixed cheviots, at $15 to $35. — 
Wanamaker, New York, N. Y. 

That Touch of Style.— F. B. Q. over- 
coats have that touch of style that gives 
them individuality.— Stewart Dry Goods 
Company, Louisville, Ky. 



MEN— OVERCOATS 



240 



ADVERTISERS CYCLOPEDIA 



Scores of the best dressed men in this 
vicinity are trying our " ready-to-wear " 
plan. It saves them money, and they get 
as good clothes as formerly from a tailor. 
If you feel dubious about anything 
" ready-made " you ought to investigate 
the facts, in simple justice to yourself. 
Top coats are fashionable again. Ours 
are short, boxy, easy, graceful — made of 
the best imported covert — style and in- 
dividuality in every line. Your tailor 
would say $40. Too much ! Our price is 
$20.00. — Sisson $ Sewell, Milwaukee, Wis. 

A splendid selection of the stylish top 
coats in all the various shades which are 
correct. We also have by far the largest 
line of water-proof overcoats, showing 
blacks, Oxfords, neat effects and loud 
designs. The newest and the best per- 
fected system of cutting employed in the 
making of these garments, together with 
the very extensive varieties of sizes, as- 
sure absolute satisfaction in fit. Our 
clothes are absolutely guaranteed to 
you. — Peerless Clothing Co., Spokane. 

These days are very suggestive of the 
need of a fall overcoat. And there are 
overcoats that will afford you not only 
a protection against the chill winds, but 
they will add to the dignity and smart- 
ness of your appearance. They possess 
all the little touches that make for style 
— those shapely shoulders, snug-fitting 
collars, and lapels and smooth setting 
coat fronts, that will always hold shape. 
— Vogel Bros., New York, N. Y. 

A Topcoat. — Really a necessity these 
cool mornings and evenings — a topcoat. 
These coats we are selling are of the right 
sort. Cut in the popular short boxy 
style, they have well built shoulders and 
the shape-retaining properties that are 
essential to a stylish garment. The col- 
ors range through the grays, browns and 
blacks. Prices — well, you can buy a 
good coat for $12 to $15; certainly, we've 
better ones, if you wish them. — C. A. 
Weed § Co., Buffalo, N. Y. 

Comfort in Overcoats. — A rightly made 
overcoat, handsomely finished and luxu- 
riously lined, is every man's delight. — 
Browning, King <§• Co., Kansas City. 

The government is making a short cut 
to get rid of distance. We are making 
a short cut to get rid of our winter over- 
coats — most of them will be just as 
good and in perfect style next fall. But 
it's our way not to have them next fall. 
Come in and see the inducements we're 
making. — The J. L. Hudson Company, 
Bufalo, N. Y. 

At a Glance. — The good features of 
our overcoats proclaim themselves. — 
Wright $ Davidson Co., Wilmington. 

MEN— OVE 



We're ready for every overcoat de- 
mand with overcoats that are the em- 
bodiment of perfection. — Saks $ Co., 
Washington, D. C. 

As we proceed with our count, we 
discover the enormity of our Heavy 
Overcoat stock, not too heavy to wear, 
but too heavy to carry in stock. The 
result is, you are making money, and 
we pay for the folly of buying too 
much. — Lion Clothing Co., San Diego. 

The first blast of winter is really time 
to think of winter clothing. The putter 
off does not secure the cream of the 
stock, for the early buyer has that op- 
portunity. Now the time is ripe, and we 
invite you to inspect the most carefully 
selected stock in Newport. — Jennings, 
Newport, R. I. 

Our coats are the kind that give good 
service and lots of warmth. That's be- 
cause of the wool that's in the garment. 
We sell low and give you a coat which 
will make a friend for us. — Gately $ 
Brennan, New Haven, Conn. 

January is the month to buy a winter 
overcoat, first, because you are sure to 
have several months of good service out 
of it, and again because you get a de- 
cisive reduction in price. Then an over- 
coat is always good for two years' serv- 
ice at least, particularly if it is a Wana- 
maker coat. — Wanamaker, New York. 

It is conscientious effort that counts 
in tailoring. To its liberal application 
our ready-for-service top coats owe 
everything which divorces them from the 
commonplace garments — everything which 
makes them distinctive and ready for 
the service of the critical and discern- 
ing. — Saks $ Co., New York, N. Y. 

They're very swell. — These new top 
coats are very useful and comfortable 
these cool evenings. They look like tailor 
made, and they are made by the best 
wholesale tailors in the country. Step 
in and get posted on the spring styles. — 
Mullen $ Bluett Clothing Co., Los 
Angeles, Cal. 

A cold wave coming. We are ready 
for it, are you? If not call and see our 
line of winter clothing. All hand-tail- 
ored, perfect in fit, latest in pattern, 
prices to suit all. — Moody, Hirschman § 
Co., Binghamton, N. Y. 

Even the best class of tailors find diffi- 
culty in turning out these overcoats just 
so. Thanks to a masterful designer, our 
Paddocks and Surtouts are elegant types, 
with full, shapely shoulders, snug-fitting 
collars, a graceful waist line, and lib- 
erally draped skirt. — Vogel Brothers, 
New York, N. Y. 
RCOATS 



OF SELLING PHRASES 



241 



There is a certain dignified personality 
about the M. & B. overcoats that dis- 
tinguishes them from the general run, 
a graceful hang that only the most ex- 
pert tailoring can produce. A neatness 
of finish not noticeable in coats that tail- 
ors charge more money for. Come in 
and see. — Mullen $ Bluett Clothing Co., 
Los Angeles, Cat 

Cheer up! The worst is yet to come! 
Winter's real ferocities not yet cut loose. 
Our winter sack o'coats are all cut loose. 
— F. M. Atwood, Chicago, III. 

Spring's new yet and right fresh. 
New Spring overcoats for fresh Spring 
days. New Spring suits — you know the 
men who buy the best usually buy first. 
— Rogers, Feet $ Company, New York. 

A man is only the less genteel for a 
fine coat, if, in wearing it, he shows a 
regard for it, and is not as easy in it 
as if it were a plain one. — Lord Chester- 
field to his son. You need never fret 
about fabric, fashion, finish, or fit if 
your clothes bear this label. — Alfred 
Benjamin $ Co., New York, N. Y. 

A Sign of the Times. — Here are over- 
coats " as fine as silk " ; short coverts, 
medium vicunas, long cravenettes. Short 
prices, medium prices, long prices. For 
little boys, athletic youths, practical men. 
To-day there is a special brand in the 
window, one-quarter silk lined, plaid 
back, at $25. This is an example of what 
the average tailor cannot do. — Eiseman 
<§- Weil, Atlanta, Ga. 

Will a light weight overcoat come 
your way this fall? A short tan covert 
for hard knockabout wear? A knee 
length of dark rough goods for evening 
and Sundays? A long rain coat for 
fickle weather? A skirted, paddock? All 
of them here in cuts that carry weight 
with men who know what's right. — 
Rogers, Peet fy Company, New York. 

The cold north wind and snow and the 
sleet will soon be here and you will want 
one of those long, warm, comfortable 
overcoats. There are two ways of get- 
ting the coat you should have. One way 
is to go to a high class custom tailor — 
if he is skilled in his art — and pay forty, 
fifty or sixty dollars for your coat. The 
other way — it's simple, sure, satisfactory 
— is by making your selection at the On- 
tario store where you may be sure you 
will get everything that is desirable and 
worthy in a coat and the price will be 
only $15.00 to $25.00.— Ontario Store, 
Grand Forks, N. D. 

It is sound business sense for us to cut 
the prices on men's overcoats now, be- 
cause it will leave our stocks absolutely 

MEN— OV 



clean and ready for entirely fresh sup- 
plies next season. It is sound business 
sense for you to buy one of these over- 
coats at the reduced price, because it will 
serve not only through the balance of 
this season, but be practically a new 
coat to start next winter. — Frederick 
Loeser <§■ Co., Brooklyn, N. Y. 

Here's an opportunity you can hardly 
afford to overlook. All our winter suits 
and overcoats to be sold at a big sacri- 
fice. These prices are exceptional, as the 
clothing comes from the very best mak- 
ers. — Alex. Rice, Montgomery, Ala. 

It isn't a case of the first fellow that 
comes getting the best suit or coat — 
the last garment of this lot to go will 
be just as good as the first. Our reason 
for urging you to hurry is so that you 
will be one of the fortunate ones to 
benefit by this sale. Fine styles in ready- 
and-right suits and cravenette overcoats; 
— just one special lot of tardy arrivals — 
on sale at a 30 per cent, discount. — The 
Silverwood Stores, Los Angeles, Cal. 

The coats that give satisfaction are 
the kind we sell. Because they're better 
styled, better made, fii better, than any 
other. Not all clothes are alike; some 
are for one class, some for another. Our 
clothes are for the man who wants to 
be clean-cut and well-dressed all the 
time. No fashion plate can surpass the 
style embodied in our coat models, and 
no matter what build of men, the stout, 
chubby sort, or the tall, slender, we can 
fit them. We solicit an early call. — 
Spira $■ Pincus, Mobile, Ala. 

The greatest overcoat values in this 
whole Southern California are here ready 
for you. Not a "whoop hooray" sale, 
but genuinely good substantial values. 
The garments that we have staked our 
reputation on — the very best made any- 
where, and priced within the special sale 
limit of many stores. We ask you to call 
and compare the worth of our coats and 
be judges of their worthiness. You will 
find them values, not $10 coats marked 
$15 and sold at $9.99, but honest straight- 
forward merchandise sold at their true 
price. — Mullen $ Bluett Co., Los An- 
geles, Cal. 

Men's suits and overcoats of this sea- 
son's make — suits single and double- 
breasted styles in fancy cheviots, wors- 
' teds and some blue serges, all sizes, for- 
merly $13.50 and $15.00. Many of the 
suits are medium in weight and can be 
worn the year around. This sale will be 
continued until the spring styles arrive — 
no longer. Take advantage of this un- 
usual opportunity now. — Samter Bros., 
Scranton, Pa. 
ERCOATS 



242 



ADVERTISERS CYCLOPEDIA 



Men of personality avoid the com- 
monplace in dress. They incline toward 
clothes with an element of character. 
Whether it be a suit or an overcoat of 
ours that element is positive. It has its 
source in the exceptional manner in which 
every garment is designed and tailored. 
— Hackett, Carhart $ Co., New York. 

Through a series of remarkable offer- 
ings of fur-lined overcoats for men, this 
store has come to be headquarters for 
fine coats of this character, and in the 
past two seasons has distributed probably 
more fur coats at lower prices than were 
ever before sold anywhere during a sim- 
ilar period. — Frederick Loeser $• Co., 
Brooklyn, N. Y. 

We are as proud as can be of our 
stock of men's winter overcoats, and we 
have a right to be. Again and again we 
have had our clothing compared with 
w r hat is being shown in other stores; and 
every time we see a comparison of this 
sort we feel more confident about the 
clothing we manufacture. — The Goldstein 
Clothing Co., Binghamton, N. Y. 

Here are overcoats "as fine as silk"; 
short kerseys, medium vicunas, long, 
loose, swagger, fancy fullmores and the 
popular belt coats. Short prices, med- 
ium prices, long prices. For little boys, 
athletic youth, practical men. To-day 
there is a special brand in the window 
at $25. This is an example of what the 
average tailor cannot do. It pays to buy 
at the Boston and Providence Clothing 
Company, Providence, R. I. 

Men's Spring Top Coats. — Ready to 
wear — and you can't find anything bet- 
ter at the best specialist store in New 
York. These are the finest silk lined, 
for the money, that can be made. All 
hand-tailored throughout, the same as 
the best custom tailors make them. Ab- 
solutely faultless in style and fit. — 
Loesefs, Brooklyn, N. Y. 

A Loeser spring overcoat has char- 
acter as well as comfort. To produce 
the finest grade of any useful thing is a 
satisfaction entirely aside from the 
profit that may result. So we add news- 
paper publicity to the direct advertis- 
ing that every Loeser overcoat does for 
itself. The distinctiveness which these 
overcoats have is due to special design- 
ing in the first place, and to thorough 
tailor work in the second place. And a 
good feature about the coats is the fact 
that they cost as little or even less than 
overcoats that are simply protections 
from the weather and that lack all 
style. Full stock is ready here. — Fred 
Loeser $ Co., Brooklyn. 

MEN— OVE 



Overcoats that are cut, that are tail- 
ored to live long and hold their shape as 
long as they live. It is the hidden parts 
of clothing — the linings, canvas and in- 
side details — that make the right kind 
of clothing, the sort that looks right in 
the beginning and holds its shape until 
the cloth is gone, and that is the charac- 
ter of clothing you buy at the Big Store. 
— Streng's, Columbus, O. 

Cold weather specials, $20.00. If ever 
there was a good place to buy overcoats, 
it is at a "Fashion-Craft" shop. We are 
prepared for you with all the latest 
models tailored with exceptional care and 
skill. Oxford and Cambridge grays, 
blacks, and fancy cheviots. — "Fashion- 
Plate," Winnipeg, Can. 

Saturday's savings on fine raccoon and 
furlined coats. It's good judgment to 
buy Eaton-made fur garments — it's good 
fortune to get them below regular price. 
Better values in fur and fur-lined coats 
than those listed for Saturday have sel- 
dom been offered. Buying now means 
the acquisition of a coat of far superior 
quality to the one the same money would 
purchase at the usual price. The wise 
man will profit by the opportunity.— 
The T. Eaton Co., Winnipeg, Can. 

We have been having a big overcoat 
sale and it is going to continue to be big- 
ger than ever, because of our offer, i.e., 
chamois inter-lined overcoats at the price 
of the regular cloth lined coat. This, 
of course, is a saving to the purchaser 
of $5.00, which looks good to most men. 
The chamois interlined, as you know, is 
lighter than the fur or furlined coat, 
but when you consider its warmth, they 
are of equal value. We have an elegant 
line of imported English beavers and 
meltons, Scotch tweeds, fancy cheviots, 
etc., and our prices you will find are 20 
per cent, lower than you pay elsewhere. 
Call and make a selection to-day. — ■ 
Crown Tailoring Co., Ltd., Winnipeg. 

Keep dry and warm. Do you know 
that the "Cravenette" is the most ser- 
viceable coat made, the most stylish, the 
most comfortable ? Why ? It's an over- 
coat and absolutely waterproof. You 
can walk all day in a cravenette such as 
we sell and never have a drop come 
through to your clothes underneath. 

Show me a man who is carelessly 
dressed and will show you a man who 
will not make a success in life. Wear 
one of our new spring overcoats and 
you will never get turned down on ac- 
count of personal appearances. New 
Chesterfield and medium length styles, 
the latest special value at $10. — F. J. 
Knott, Winnipeg, Can. 
RCOATS. 



OF SELLING PHRASES 



243 



MEN'S TROUSERS 



19,000 pairs Men's Trousers Almost 
Half. "The man in charge tells us 'to 
make it strong ; ' that he has been in the 
clothing business all his life and 'can't 
recall the time when such values have 
been offered in July;' that 'every cloth 
and style is in the lot; plain, striped and 
neat mixtures, worsteds, cheviots, cassi- 
meres, flannels ;' that 'there isn't anything 
anywhere to compare with them in fit and 
tailoring, no matter what the price;' that 
'if the writer of advertising could only 
make you understand what big bargains 
they are there wouldn't be enough to go 
around.' " Is there anything else that 
we can say? Yes, this: A new pair of 
trousers brightens up last year's coat and 
vest wonderfully. — Snellenburg's, Phila- 
delphia, Pa. 

Half price sale of odd trousers. Here 
is the best odd trousers news of the 
season. A half-price sale of good de- 
pendable trousers that comes just when 
your suit trousers are beginning to show 
signs of wear and need a new pair. A 
new pair with your old coat would make 
you comparatively a new suit — and a 
splendid bridge-over till fall. — M . B. Em- 
mons Co., Atlanta, Ga. 

Clearing up men's trousers. — A chance 
to renew the youth of your summer suit. 
— Frederick Loeser $ Co., Brooklyn, 

A new pair of odd trousers with your 
old coat will bridge you over till fall. — 
W. B. Emmons Co., Atlanta, Ga. 

A pair of extra trousers is a posses- 
sion that every tasty dresser appreciates. 
This is particularly the case during the 
summer season when the trousers are the 
most conspicuous feature of men's ap- 
parel. We have a large and exclusive 
department of them made necessary by 
the growing demand for extra trousers. 
— Lazarus, Columbus, O. 

An odd pair of trousers will give va- 
riety to your wardrobe and piece out the 
suits of which the trousers have gone. 
Trousers wear longer when you alternate 
in wearing them, so it's really a saving 
to have one or two odd pairs. — U. S. 
Clothing Co., Denison, Tex. 



February is trouser month in the cloth- 
ing trade. We are placing our ready- 
to-wear at wholesale prices now. A good 
time to buy trousers— and this the place. 
— Hall $ Herrick, Springfield, III. 

Pants are like molasses, thinner in hot 
weather and thicker in cold weather. 
Men are often mistaken in pants. Such 
mistakes are "breeches" of promise. 
When men wear pants it is plural; when 
they don't it is singular. Men go on a 
"tare" in their pants, and it is all right; 
but when the pants go on a tear it is all 
wrong. If you want to make your pants 
last, make your coat first. Another way 
of making your pants "last" is to buy 
them at the London. That's all. — Lon- 
don Clothing Company, Los Angeles, Cal., 
Feb. 1, 1902. 

This is a fine collection of about two 
hundred pairs of men's pure worsted 
trousers in medium-colored stripes. All 
are this present season's goods, and, 
though they represent the odd lots of the 
stock, there is excellent variety to select 
from, and a good assortment of sizes. — 
Wanamaker Store, New York, N. Y. 

That Great Sale of Trousers. — See the 
crowds — growing greater each day — 
Why? — See the prices — and when you 
look at them remember the style — qual- 
ity — fit and tailoring are correct and re- 
liable — and that's what counts. — Wolf's, 
Boston, Mass. — Jan. 18, 1903. 

Annual sale men's trousers. That 
yearly occasion always awaited by Cleve- 
land's thriftiest men, when, with stock- 
taking over, rare reductions are made. 
A trousers opportunity out of the or- 
dinary. — The May Co., Cleveland, O. 

Trouser-lengths from handsome suit- 
ings — grays, mixtures, browns — made to 
order at $2.50. This is the greatest bar- 
gain in pants ever offered in Washing- 
ton. But you must give your order soon, 
for when this lot is gone no more at 
$2.50.— Morton C. Stout # Co., Washing- 
ton, D. C. 

Here you don't have to pay for a vest, 
if coat and trousers are all you want to 
wear. — Allison's, Philadelphia, Pa. 



MEN— TROUSERS 



244 



ADVERTISERS CYCLOPEDIA 



CLOTHING— MEN'S SUITS 



Four bargains to celebrate the Fourth. 
— Here is our way of celebrating the 
Fourth — a bombardment of bargains in 
suits for man and boy — a saving on every 
purchase big enough to make a noisy 
celebration over. Best come before all 
the suits "go off" — this advertisement 
will light the business end of every bar- 
gain. — Meigs <§• Co., New Haven, Conn. 

For summer wear there are no fabrics 
so cool and comfortable as a wool crash, 
flannel or homespun — men who have worn 
either will tell you that's true. Why 
shouldn't they be cool? Loosely woven, 
sifter-like — yet they're strong and will 
stand the roughest usage. No other At- 
lanta store can boast of a larger or better 
assortment of these ideal two-piece sum- 
mer suits than Emmons. — M. E. Em- 
mons Co., Atlanta, Ga. 

Men's summer suits, the flannels and 
homespuns. The most comfortable sum- 
mer suits ever made — any man who wears 
this kind of a suit once will never be 
without one in the summer — and then 
this price is a bargain. They are made 
in either the single or double breasted 
styles, the latest cut. The coats are un- 
lined and have wide shoulder facing, 
tailored so as to fit well and retain their 
shapeliness permanently. The trousers 
are cut on the latest lines, with turn-ups, 
side straps and belt loops. — Frederick 
Loeser $• Co., Brooklyn, N. Y. 

The hot weather suits are having a 
siege. — Saks £ Co., Washington, D. C. 

You'll melt if you don't freeze on to 
one of our swell flannel wool. — /. <§• W. R. 
Wing $ Co., New Bedford, Mass. 

Men's serge suits. — We don't know of 
any Suit anywhere equal to this one for 
the money. You will find this suit the 
very height of comfort in warm weather 
— perfect fit, you know, means coolness. 
— Frederick Loeser $ Co., Brooklyn. 

The prettiest yet. — Talk about outing 
suits ! There are absolutely none in or 
within reach of Muncie to compare with 
the splendid garments we show. Per- 
fect in style, perfect in construction, 
perfect in design. Priced within reach 
of all. — Keller, Bryce $ Co., Muncie, Ind. 

Those summer suits are going like 
mountain dew in Kentucky — nothing slow 
about the suits or the men who want 'em. 
It's your turn to-day. Just consider— 
a genuine, dyed-in-the-wool fancy home- 

MEN- 



spun, a guaranteed fast-color serge, or 
a cool wool crash suit, cut and made in 
the very latest mode — at end-of-the-sea- 
son prices ! Double or single breasted, 
all carefully shaped and permanent in 
their perfect "hang" and "set." A fault- 
less fit assured if you step in at once. 
In a day or two more some lines will be 
seriously broken. — Vannest, Coleman $ 
Co., Trenton, N. J. 

We refer to Alfred Benjamin & Co.'s 
nobby two-piece suits. They make an 
ordinary two-piece suit seem shapeless 
and clumsy. These splendid suits are 
quite as approprite for business as for 
outing wear. They give evidence of the 
skilled hands of the Alfred Benjamin 
tailors in their superb style and perfect 
fit. We guarantee these suits to hold 
their shape just as well as our three- 
piece lined suits — no tailor in the city 
dares promise so much. Two-piece suits 
come in all the correct novelties, includ- 
ing gray, and the rich blue serges. — 
James Smith fy Co., Los Angeles, Cal. 

The success of this clothing business 
is based on nothing else, but good serv- 
ice; on the fact that almost every suit 
sold means a half dozen more to the 
man's friends. The styles are as smart 
as you will get from the most expensive 
custom tailor. The workmanship is bet- 
ter than you will find in usual ready-for- 
service clothing. The fit is perfect, and 
that means for the stout man and the 
slim man as well as for the man of regu- 
lar build. The values are from $3 to 
$5 better than you will find outside this 
store even when stores are advertising 
"bargain" prices. — Frederick Loeser fy 
Co., Brooklyn, N. Y. 

Put a man into a well cut dark blue 
serge suit, trim him with neat summer 
linen and low shoes and top him off with 
a straw hat and he's dressed. You 
can't find a neater combination, no mat- 
ter what you spend. But there are serges 
and serges, same as goats and billy goats. 
Get the serge that is the right blue- 
one that will hold its color properly — 
one that is made to hold its shape — 
one that is nobby and up-to-date. We 
have the right serge, correct in every 
detail, for $12.50, $15.00, $16.50, $18.00, 
$20.00 and $25.00, and are only too 
pleased to have you call for a "try on." 
— Chicago Clothing Company, Spokane. 
-SUITS 



OF SELLING PHRASES 



245 



Once for all let us make you certain 
on one point about the serge that goes 
into our suits — whether it is the lowest or 
highest priced. Every yard is shrunk 
before cutting and chemically tested for 
color. And we'll stand back of every 
suit for that. Now as to the making. 
Serge is a stubborn fabric and in un- 
skilled hands is a failure. On the other 
hand, when fashioned and tailored by 
skilled craftsmen nothing is more ele- 
gant than a serge suit — for that sort see 
Vogel Brothers. — Vogel Bros., New 
York. 

It may be easy to match our prices, 
but you'll see a big difference in quali- 
ties. Our suits are built with a pains- 
taking care which insures perfect fit, 
retention of shape and best styles. 
There's lots of time to wear summer suits 
yet. Better see ours. — Thomas J. Maker, 
Utica, N. Y. 

This great outing suit offer has drawn 
hundreds of enthusiastic buyers. It is 
a sale that deserves more than ordinary 
attention, for of all the multitude of suits 
that stock the counter at $7.50 none sold 
earlier in the season for less than $12.50, 
$13.50 and $15. Such famous makes as 
Hart, Schaffner & Marx, Chicago; also 
R. & W., all best tailored, best fitting, 
most stylish fabrics, sizes to fit all. — 
The Palace Clothing Co., Kansas City. 

The custom tailor will find his clever- 
ness taxed and every phase of his craft 
called into requisition to fashion a suit 
with distinctive lines — the graceful ap- 
pearance and perfect proportions that 
identify ours — at fifteen dollars or more 
— 'tis the only ready-for-service clothing 
of which we know that has everything 
(except the price) in common with the 
finest made-to-order. Our styles are dis- 
tinctive and elegant — yet safely conserva- 
tive — showing original designs — not too 
far from conventional lines. Materials 
of just the proper quality and pliancy 
to yield to the deft fingers of the tailor- 
artisans — which gives expression to the 
grace and shapeliness of the garment — 
in fact the demand of discriminating 
men are exacting and the ability to meet 
them are seldom found. — Halpert <$• 
Jacobs, Binghamton, N. Y. 

The value of a thing establishes its 
selling price. Governed by this rule these 
$15 suits of ours should sell for no less 
than $20, that is, if we were to guide 
ourselves by the selling prices that pre- 
vail at other stores— but we don't. The 
mere comparisons of figures is an aim- 
less way of getting at the kernel of 
things — and what we want to impress 
upon you is that our suits, even at $15, 

MEN- 



are better than most stores sell for $20. 
We will stand behind this claim, word 
for word, and satisfy you if it is not so. 
We are secure in our conviction because 
we have the knowledge of what we are 
talking about. It's up to you to prove 
it — disprove it you can't. — Wm. Vogel $ 
Son, New York, N. Y. 

This is a very popular price for men's 
business suits, and it is a price that will 
pay for very exceptional qualities when 
the suits are properly planned. In the 
first place, Wanamaker clothing is made 
of absolutely pure wool fabrics. The 
style is just as carefully designed as 
though the suit was to be sold for 
double. The shaping of the collar, which 
means everything in the coat, is done by 
hand. The inside work on the coat is 
done just about twice as well as in ordi- 
nary fifteen-dollar clothing. This means 
that a man can safely pay this price at 
Wanamaker's, and get a suit that is go- 
ing to be shapely as long as it is worn. 
The collection includes single-breasted 
sack coat suits, of fancy mixed cheviots 
and worsteds. Single and double-breast- 
ed sack coat suits, of black thibet. Very 
remarkable suits at the price. Also a 
collection of double-breasted blue serge 
sack suits, half-lined, for hot-weather 
wear, at $15 a suit. Wanamaker rain- 
coats at $15 are made of fine oxford 
mixed worsteds, modeled after our fine 
overcoats. Of course, we have clothing 
of all good grades, but the store can be 
safely measured by the clothing it sells 
at this popular price. — John Wanamaker, 
New York, N. Y. 

A special purchase from a well-known 
Philadelphia manufacturer of 375 single- 
and double-breasted suits — on sale to- 
morrow (Friday) morning. Can't men- 
tion this manufacturer's name — but you 
will recognize it the minute you note the 
fine workmanship, the choice materials 
that enter into the making of these suits. 
The fabrics are all-wool worsted — the 
latest style long coat, concave shoulders 
and the latest shape collar and lapels. 
The trousers have the semi-peg top. 
The suits are high-grade in every detail 
— the workmanship is of the best mer- 
chant-tailoring. These suits under ordi- 
nary circumstances would retail for 
$15.00 and $18.00— we mark them at the 
uniform price of $10.00. — Lit Brothers, 
Philadelphia, Pa. 

Our famous Russian navy serge. — 
There isn't a serge made that we'd trust 
more fully for the all-around wear of 
outing and business and dress-up than 
the Russian navy serge. — Saks $ Co., 
Washington, D. C. 
-SUITS 



246 



ADVERTISERS CYCLOPEDIA 



The latest sack styles, scientifically cut 
and finely tailored by makers famed for 
the excellence of their products. The fa- 
brics are all new and up-to-date in pat- 
tern and comprise cheviots, worsteds and 
homespuns, in wide variety of neat col- 
orings. Every detail of the quality in 
these suits proclaims them worth $15.00. 
It is merely the result of a lucky pur- 
chase that we are enabled to offer this 
lot of beautifully made, high-grade goods 
at only $11.00. Our reputation for large 
clothing assortments and ability to give 
every customer a perfect fit, will be 
enhanced by this offering. — White <$; 
Davie, Pueblo, Colo. 

We want to talk to you about the thor- 
ough, all-round practicability of a black 
or blue suit for summer. In the first 
place, it's the best suit for dress or busi- 
ness, if you want to get along with one 
suit. Secondly, black or blue makes the 
most desirable outing suit a man can 
wear. All this holds good when you 
get the proper weight and workmanship. 
Lightweight serges and cheviots demand 
special treatment. When we talk like 
this you can rest assured that our suits 
have it. — The Freeman Church Co., Hart- 
ford, Conn. 

Everybody admits our ability to give 
better value at $10 than any tailor can do 
— the same reason holds good on up the 
scale. We absolutely defy any tailor to 
match our $25 to $40 suits, which are 
the product of brain, skill, money, and 
large output, sold through us at a saving 
to you. The "M. & B. Label" is a little 
thing to look for, but a big thing to find. 
— Mullen $ Bluett, Los Angeles, Cal. 

Men's suits of blue or black serge, 
light-weight worsteds, cheviots, clay di-r 
agonals or thibets, made to your meas- 
ure, no matter what your size may be, 
for eleven dollars and eighty cents. 
Should you not be satisfied with the suit 
after it is made up, your money will be 
cheerfully refunded. Sale positively ends 
next Saturday evening. Forty styles to 
select from. — Blooming dales, New York. 

As soon as June gets thoroughly 
thawed out you'll want a lightweight suit. 
If you want to be absolutely certain 
that it is a good suit, made of fabrics 
that you can trust, put together in a 
dependable manner, fashioned on lines 
that are proper and priced at a single 
just profit over the raw manufacturing 
cost, your suit will be Morse-made. — 
Leopold Morse §• Co., Boston, Mass. 

For business or pleasure, labor or leis- 
ure — here are the suits that suit your 
figure and your pocket-book. — Jackson's, 
Pittsburg, Pa. 

MEN- 



Observe the crash — Not in prices, but 
in suits. — Browning, King $• Co., Minne- 
apolis, Minn. 

It'll be safe to get a blue serge; cool- 
est fabric in the hot sun — not too thin 
for cool nights — grave enough for Sun- 
day — gay enough for any event. 

When a serge suit is right, it is the 
coolest, dressiest and most serviceable 
summer suit you can buy. We'll sell you 
a serge suit for as little as anybody — 
and it won't hang like a rag from the 
shoulders or draw at the edges. — Robt. 
I. Cohen, Galveston, Texas. 

Our light weight two-piece suit. No 
dragged out look to our thin coats. We've 
mastered the problem; a little lining in 
the right spot makes the garment hold 
its shape. You'll appreciate this as you 
see it, and as long as you wear it. Some 
good loud colors and patterns; real 
young stuff for men of all ages who feel 
they are still in it— Talbot $ Co., Fall 
River, Mass. 

Man! Do you know Emmons' cloth- 
ing? Almost every man in Atlanta does. 
Those few wanderers who don't — should. 
And the sooner, the better for them; 
both in looks and in pocketbook. There 
are no better anywhere — there are no 
cheaper. What do we mean by cheaper? 
We don't mean clothes that nobody wants 
— look like a rag in a month; color fades, 
seams rip, buttons come off, linings give 
out — the stores are full of that sort, and 
that sort of cheapness is the wildest kind 
of extravagance. Buy a suit here, no 
matter what the price may be, $10.00 
for our cheapest or $25.00 for our best 
— remember, your money will be returned 
to you if not just as we represent it to 
be. — M. R. Emmons, Atlanta, Ga. 

Ask yourself what kind of a suit you 
want — you'll find it here. The suit which 
caught your fancy, that you saw on a 
certain well-dressed man — that's here, too 
— ten chances to one. No need going 
into details about all our suits — we could 
fill this entire paper. It's enough to say 
that your suit is here — the suit in har- 
mony with your taste and in keeping 
with your purse. — /. C. Mercer, Saginaw. 

Did you ever think the other fellow was 
better dressed than you? Of course you 
did. So did other people. We knew it 
to be a fact. Why? Because we sold 
the other fellow his suit.— Geltz, Mans- 
field, O. 

Unless you're wedded to made-to-order 
prejudices — our summer suits will in- 
terest you. No single blessedness about 
'em — they're thrice blessed, i.e., correct 
in style — satisfying in service — attractive 
in price. — F. M. Atwood, Chicago, III. 
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247 



In the good old summer time you will 
want a new up-to-date tailored suit. We 
have them in endless varieties at popu- 
lar prices. — Greenston, Peoria, III. 

Getting your share. Are you getting 
your share of the genuine brand of cool- 
ness and comfort with "the name blown 
in the bottle" that we are furnishing 
our customers? "We're dealing out in 
the shape of suits that soothe 'neath Old 
Sol's fiercest rays. While they're made 
of different fabrics, there's little dif- 
ference in the degree of coolness. — 
Brauer $ Krohn, Los- Angeles, Cal. 

Your fall suit. — After donning one of 
our new fall suits no one will know but 
what it was made by some tailor at dou- 
ble the price we asked for it. Let us 
show you our line. You will not be im- 
portuned to buy unless you find the 
style, fit, finish and everything to be to 
your complete satisfaction. — Lazarus, 
Columbus, Ohio. 

Now that our new suitings are on dis- 
play, it is a good time to come in and 
make your dressmaking plans for au- 
tumn. We mention a few of the fabrics 
which will be most popular this fall. 
They will give you some idea as to prices, 
but not much idea of the beauty of these 
cloths. So come and see to-morrow. — 
The Robert Simpson Co., Toronto, Ont. 

Men's fall suits to order. — Thinking 
about your fall suit? You're wise to do 
so — particularly if you intend to have it 
made to order. For the new Autumn 
fabrics are here — a handsome variety — 
and you get the broadest selection now, 
without hurry or rush. Patterns range 
from grave to gay — from neat effects 
in worsteds and fancy cheviots to the 
more striking styles that young men like. 
If you've never tried a Wanamaker 
made-to-order suit, the amount of smart 
tailoring, fit and correct style in one of 
our $25 to $30 suits will be a revelation 
to you. It's all that can be put in any 
suit. And the choice of fabrics is su- 
perbly varied. Same workmanship in 
the $20 suits — the difference lies in the 
goods. But you'll never find it out 
through the test of wear. Stop in and 
find out more about them. — Wana- 
maker's, New York. 

New suitings for fall wear. — If you 
read the advance fashion journals, which 
always appear a month ahead of the 
date, you have read descriptions of these 
tucked Meltons and Kerseys, or these 
handsome Scotch Tweeds, a trifle bolder 
and rougher and shaggier than any ever 
seen before. But reading, however good, 
is not half as interesting as sight-seeing, 
so you're invited to view the first show 

MEN— 



of costume cloths for fall wear.— Stone, 
Fisher $ Lane, Tacoma, Wash. 

Coolness and economy in clothes for 
men.— That man is lucky who can find 
a reasonable excuse for indulging himself 
in some of the summer raiment men- 
tioned here. Its coolness and comfort 
will go far towards counteracting the 
warm glow of self-satisfaction arising 
from his thrift and economy, as well as 
the temperature-rises he's apt to experi- 
ence almost any minute now. — Wana- 
maker's, New York. 

"Chesty?" Yes, of course, "chesty." 
There's no "air," no style, no effect to 
clothing this summer unless it's chesty; 
it's part of the stalwart, forceful, fash- 
ionable fad which now rules. The ordi- 
nary tailor or the regulation store can- 
not produce this effect; skill of the high- 
est order — the kind we employ — is re- 
quired; the right sort is here.— I. $ A. 
Frieldich, Des Moines, Iowa. 

Suits that suit. Our suits will please 
you just as long as you wear them, and 
finally when laid aside, the remembrance 
of the long service and perfect fit will 
be pleasant. Our outing suits, now on 
display, are the acme of perfection in 
style, fit and comfort. Get our prices. — 
Thomas J. Maher, Utica, N. Y. 

An advertiser the other day, telling 
of a store he used to write for, said 
they had three grades of clothing: All- 
wool. Strictly all-wool. Guaranteed 
strictly all-wool. He said he thought the 
latter was really all-wool, but wasn't 
quite sure. No mincing of words in this 
store. No relaxing from the old stand- 
ards that we have built this business on 
— All wool means — All Wool. — Wana- 
maker's, Philadelphia, Pa. 

Rugged, primitive fabrics, both of 
them, but who will gainsay their su- 
premacy for midsummer wear? Per- 
haps you do not take kindly to them? 
You will after the inevitable torrid heat 
compels you to recognize the comfort 
their loose open meshes insure. — Saks $ 
Co., New York, N. Y. 

To the man who has been disappointed 
elsewhere: A clothier's mere desire to 
serve his patrons well means nothing — 
unless he has a first-class stock to back 
up his good intentions. The man who 
has been disappointed elsewhere prob- 
ably suffered more from smallness of 
stock and lack of expert judgment on 
the clothier's part than from ill-intention. 
We have not only a robust desire to 
serve our patrons's best interests, but we 
have the largest and finest stock of cloth- 
ing in Mobile. — Spira $ P incus, Mobile. 
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Some people insist upon having our 
suits at any price. Set a show window 
with some of the new summery goods and 
caught a burglar Monday. Small wonder 
— they are attractive enough to catch any 
man. And when he's caught he's kept. 
— Rogers, Peet $ Co., New York. 

If you've got your mind made up as to 
what you want for a summer suit, you'll 
find it here — if it's right. Our first and 
second floors ought to hold it; if they 
don't, we can lay hands on it in a min- 
ute, in the big reserve stock on our third 
floor. — Allison's, Philadelphia, Pa. 

Let July shake the thermometer at 
you — you needn't quail if you follow our 
clothing prescription. To-day we re- 
ceived an express shipment of those 
popular double-breasted blue serge coats 
and pants at $15.00. The coats have the 
new broad lapels and are quarterlined. 
For service, style and comfort we don't 
know of anything equal to this suit at 
the price. — Eiseman fy Weil, Atlanta. 

No huge pile of "blanket" clothing 
(as one man put it yesterday who had 
looked through left-over spring stocks 
in other stores to find something cool). 
Here we have only the thin, cool sum- 
mer clothing — worsteds, serge and home- 
spun effects that men want now. All of 
these suits were made within the last 
few weeks or so, and tailored as only 
Wanamaker clothing is tailored. — The 
Wanamaker Store, Philadelphia, Pa. 

A proposition for men. If you haven't 
slipped into a new summer suit of clothes 
yet you are the man in particular to 
whom we wish to talk. In two weeks we 
figure up the business of the six months. 
Don't want to measure quite so many 
yards of cloth as are on our shelves to- 
day, so we propose to make a proposi- 
tion to you. We invite you to select any 
of the materials which we have been mak- 
ing up at $18.50 and $22.50 and the price 
for the suit, made to your satisfaction as 
to fit and workmanship, will be $15. — 
Sibley, Lindsay § Curr, Rochester, N. Y. 

Best clothing for fewest dollars. — A. 
D. Matthews' Sons, Brooklyn, N. Y. 

Summer livery. The clothing depart- 
ment, fourth floor, has received some 
spanking neat livery that we feel sure 
sure will be commended by all who see 
the collection. — Joseph Home Co., Pitts- 
burg, Pa. 

Young men, are you hard to please in 
clothes? We are, so say all the makers 
of young men's clothing. We are more 
careful about the selection of suits for 
you than we are for men — young men's 
suits should be a bit smarter than men's 

MEN- 



suits, anyway — brighter patterns, young- 
er cut, more up-to-the-minute. — M. R. 
Emmons, Atlanta, Ga. 

Great places of "outings," our stores! 
Outing suits in soft flannel effects, but 
cooler and better for wear than is flan- 
nel. Dainty and novel batiste, striped 
and plain crashes and homespuns, 
striped brown linen — and, newest yet- 
silk crash. Tough serges and next-to- 
nothing nun's cloth. Price trimming has 
sent down a good many distinguished 
business suits to the $15 counters. — 
Rogers, Peet $ Company, New York. 

Many advantages, not generally con- 
sidered, favor the selecting of the new 
fall suit now. Upon this first showing 
our reputation, to a certain extent, for 
the season depends. We must demon- 
strate our leadership for both styles and 
values. The garments are made from 
the very choicest new materials, shades 
and ideas. The workmanship is by ex- 
pert tailors, under the most favorable 
conditions, which are almost impossible 
later during the rush season. — Living- 
ton $ Sons, Bloomington, III. 

When it comes to a question of com- 
fort, men, as a rule, don't care a fig what 
the cost is, but we look to more than the 
comfort part of it. We look to the 
keeping of quality up and prices down. 
Besides all this men like this stock be- 
cause of the plentifulness of the assort- 
ment. One is always sure of getting 
sizes — ordinary sizes and the "out sizes." 
Men who know this stock will tell you 
so — and they are easily found. — Cham- 
berlin, Johnson § Du Bois Co., Atlanta. 

Men's Summer Suits at $8.50. "The 
clothing sale that achieved fame in a 
day." Men who want good stylish cloth- 
ing at an excejDtionally little price come 
to this sale in crowds. And with good 
reason. The business man, the profes- 
sional man, the man of leisure may wear 
one of these suits with pride. Would this 
sale be the immense success that it is if 
the suits were not worth infinitely more 
than we ask? And are not these sales 
advertising this store splendidly? Cer- 
tainly ! The suits are here. As fast as a 
line dwindles it is reinforced from lots 
of suits marked at higher prices. There 
isn't an atom of deterioration about this 
or any other sale held by the big store. 
— Siegel-Cooper Co., New York. 

If you need a suit to take away with 
you for the Summer — especially if you 
are going to the mountains or to the 
seashore — this is a fine opportunity to 
get a good one for very little money. — 
Wanamakefs, Philadelphia, Pa. 
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249 



No difficulty about keeping cool even 
in this warm weather, when you're prop- 
erly clothed. It is the light weight Sum- 
mer suit which makes you feel like a 
"two year old." Here at your door you 
will find ready for you all the metro- 
politan styles, whether you are one of 
the Little Gentlemen or a grown-up. — 
Smith, Gray $ Co., Brooklyn, N. Y. 

For this big special clean-up sale we 
have taken fifteen lines of men's high- 
grade suits and specially priced them 
all at a uniform price; are made of the 
best quality wool materials and come in 
gray, in plaids, checks and small mix- 
tures; coats are medium length or long, 
have natural shoulders, center vents and 
creased side seams; lined with mohair 
or Princess serge; no old back numbers, 
but the choicest of our winter clothing; 
sizes are 33 to 44. — Hamburger's, Los 
Angeles, Cal. 

Dressy comfort in men's summer suits. 
— Light, cool garments with all the style 
and shape retaining quality of our heav- 
ier suits. It takes good tailoring to make 
light-weight clothing that will hold its 
shape. Our clothing is correctly tailored. 
— Wootton $ Hayes, Denison, Texas. 

Get your fall suit now, you'll save 
handsomely. In our immense stock of 
spring and summer suits a great many 
were too dark or too heavy for sum- 
mer, and for that reason are just right 
for the next four or five months' wear. 
As the light outing suit has been hav- 
ing its day to the exclusion of every- 
thing else, we still have a large assort- 
ment of these better grade medium 
weight suits — which we have priced for 
an immediate clearance. 

There are plain and fancy worsteds, 
serges, cheviots and cassimeres, in regu- 
lars, stouts and slims, all this season's 
patterns and tailoring. No better val- 
ues were ever offered in any sale. — 
Rothschild <§* Company, Chicago. 

The greatest suit value that was ever 
offered for the paltry price we have 
lumped them at — $7.50. They are the 
finest samples of lines which sold all 
the season at $12, $15, $18 and $20, and 
which are still selling for that in many 
stores. It's the bonanza offer of the 
year, and it is creating a genuine sensa- 
tion. Investigate. — H. $ D. Daniel, 
Hartford, Conn. 

Serge suits. You start on your rail- 
road journey to vacation land in a brand 
new serge suit — when you arrive the 
back of your coat and the trousers 
about the thigh are wrinkled like the 
hide of a rhinoceros. You think it's 

MEN— 



your fault, but it isn't. The trouble is 
with the serge, poor quality and not prop- 
erly sponged. — Mullen $ Bluett Clothing 
Co., Los Angeles, Cal. 

This sale of suits is timed exactly to 
your vacation needs. The suits involved 
are light as a feather, fashioned in the 
new long single and double breasted 
sack models, with wide peaked lapels and 
deep side or center vents — veritable mar- 
vels of good tailoring. The coats are 
quarter lined, finished in a smooth, clean- 
cut manner. Peg-top trousers, with belt 
loops and cuff buttons. It's a chance 
of a summertime! — Vogel Brothers, 
New York, N. Y. 

We generally celebrate the " Fourth " 
by inaugurating a custom tailoring clear- 
ance sale on the " fifth." Into it come 
an early summer's accumulation of suit 
lengths — short pieces of the fabrics used 
regularly in our $22.00 and $30.00 suits 
to measure. In many of them there is 
enough material for a single suit, in 
others enough for two or three suits. 
These fabrics include fancy worsteds, 
cheviots, cashmeres, homespuns and flan- 
nels, and, as is characteristic of short 
length sales, the favorite patterns shown 
this season are in the majority — a large 
majority. Though the price has been 
shaved, the making will not be. The suits 
will be made up in Macy standard fash- 
ion, single or double breasted, as you 
desire; the coats lined with mohair 
serge. — Macy's, New York, N. Y. 

Why Wanamaker serge suits are best: 
The reason is plain — but convincing. The 
manufacturer who makes two-thirds of 
our serge suits is the only one in the 
country, so far as we can discover, who 
does not give his work out to contrac- 
tors, to be made in the alleys and sweat- 
shops, and dear knows where. All our 
serges are made on the premises, un- 
der the eye of the manufacturer, who has 
built up, with our help, an organization 
that makes nothing but fine clothing. 
Think of the best tailors — men who 
work on $25 and $30 suits — working on 
our $10 serge suits ! It's a fact. Such 
men couldn't do cheap work, they don't 
know how. They work as faithfully on 
our $10 serges as on our $20 — doing 
the vital parts by hand, kneading in the 
shape as they draw the stitches. — Wana- 
maker' s, Philadelphia, Pa. 

Clothing that is of the coolest, and 
that you need fewest pieces of. Two- 
piece suits, for outing or business — 
cool, adds variety to your wardrobe, 
saves other clothing. — Wanamaker's, 
Philadelphia, Pa. 
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250 



ADVERTISERS CYCLOPEDIA 



Tropical weather clothing. This hot 
weather makes everybody hot under the 
collar. If it only stopped at the collar 
it wouldn't be so bad — but it don't. We 
can't all drop things and hie away to the 
mountains when he gets hot — so the cool- 
ness of the mountains must be brought 
here. — Robt. I. Cohn, Galveston, Tex. 

If you know a man who wants a good 
looking, well made, all wool summer suit, 
but doesn't want to pay the price, you 
will do him a great favor by telling 
him what's going on here. — Lorenhart, 
Lexington, Ky. 

When a serge suit is right it is the 
coolest, dressiest and most serviceable 
summer suit you can buy. We'll sell 
you a serge suit for as little as any- 
body — and it won't hang like a rag or 
draw at the edges. — The Goldstein Cloth- 
ing Co., Binghamton, N. Y. 

The coolest suits for summer are un- 
questionably English flannels. But Al- 
lison's two-piece suits have an additional 
advantage: The absence of a vest does 
not make the coat lose its shapeliness. 
The shoulders will not sag nor will the 
back wrinkle. Like all Allison-made 
clothes there's nothing stinted in the 
tailoring. And remember you pay no 
more for this superior making — $12, $15, 
$16, $18, $20 and up.— Allison's, Phila- 
delphia, Pa. 

A straw, shaved ice, long drink and 
thin suit is a summer symphony. Our 
summer suits are in harmony with the 
mode and the season — fashioned on easy, 
graceful lines that conduce to mental 
and physical comfort. — Wm. Vogel $ 
Son, New York, N. Y. 

Here's a sale of the new long roll 
double and single breasted blue and 
black serge suits. With all the good 
qualities that these serge suits possess 
they are far superior to the ordinary 
$15 sort. If you'll come here and try 
one on, you'll note at a glance their 
superiority in fit, fabric and style. They 
have those shapely shoulders, snug fit- 
ting collars and coat fronts that do not 
wrinkle which give to Vogel Brothers' 
serge suit that tone and dignity. On spe- 
cial sale at $12. — Vogel Brothers, New 
York. 

Some of the handsome suits that you 
have admired because of their style, re- 
finement and general air of distinction 
as well as extreme comfort you will find 
right at prices that will simply astonish 
you. You can always depend upon 
getting clothing that's wearable, durable, 
stylish and correctly made at this store 
— yet you need not pay more than from 
$9.85 to $25.00 for the best serge suits 

MEN- 



in the market. This simply means that 
you may find here the broadest variety 
of the season's best styles at the best 
prices for equivalent values — and that is 
true because years of selling always sat- 
isfactory clothes has built up a trade 
that permits us each year to do a little 
better for you on the price. — Abraham 
$ Straus, Brooklyn, N. Y. 

Suits that represent absolute perfec- 
tion in summer wear. Elegant crashes 
and homespuns. Trousers made with 
turn-up bottoms. Also a line of fine 
cheviots and tweeds, in fancy and light 
colors. No man need be without a new 
suit when such values are possible. — 
Erich Bros., New York. 

The dignity of a serge suit. — In in- 
competent hands a fabric will suffer; 
and if the fabric be serge, then it will 
lose all semblance of what a perfect 
serge suit should be. On the other hand, 
if serge be given to a tailorman who is 
an adept at the art, the result is a gar- 
ment of distinction and dignity. Such 
is the cleverness of our tailormen. — Wm, 
Vogel §• Son, New York. 

Genius is fathered by talent, talent 
by effort, effort by intelligence. Such is 
the power which is invested in the tail- 
oring of our ready-for-service summer 
suits for men — invested for the sake of 
the character and distinction which 
our standard of tailoring demands of 
every garment which the Saks label iden- 
tifies, be the price what it may. — Saks 
$ Co., New York. 

These good are all made specially for 
us, and shaped differently from the usual 
ready-made. They are cut in the broad 
concaved shoulder, of the finest quality 
of worsteds and worsted cheviots, and 
the fit guaranteed. We invite inspection 
whether you buy or not. — Beed Bros., 
Trenton, N. J. 

I don't know of any suit so useful and 
comfortable and good to look at as a 
serge. It is economical, because you can 
wear it so many places. Every one looks 
well in one. Most all serge is good in 
quality. The real goodness is in the 
tailoring. It must be well made to have 
style and keep its shape. My serge 
suits are strong in these points. Are 
they points you care about? Come and 
try one on. — Vincent, New York. 

Here's comfort for the big man — the 
hard-to-fit man — the athletic man — the 
uneasy man. Our tailor-made suits are 
the best. Our cutter is direct from 5th 
Avenue, New York City, and you not 
only get New York style, but you get 
a suit that's made right, too. Suits $30 
and upward. — Alex Rice, Montgomery. 
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251 



How you can save on a suit. We 
want to keep our tailors busy all sum- 
mer — for that reason we offer special 
inducements to you to have us make a 
suit of any of our special lines of fab- 
rics worth up to $35 for $15 to $20. 
And guarantee it to fit perfectly. Nor 
will we charge extra for our interlin- 
ing of fine French canvas and haircloth 
that displaces hot, stuffy pads. — New- 
corn $ Green, Philadelphia, Pa. 

You can order a light weight suit to- 
day with perfect assurance that the 
weather will permit you to wear it. Light 
weight suitings are here in great variety, 
in all the popular weaves and shades. 
Gray worsteds, gray cheviots and gray 
homespuns in pin head checks, delicate 
indistinct stripes and overplaids, and in 
blue serges we have a large range of 
the different weaves. In fact you will 
find our custom department a well 
equipped institution for turning out su- 
perior made clothes. Your experience 
has probably been like many others, that 
it does not always pay to invest in cheap 
custom made clothing. The best is a 
joy and pleasure that costs but a little 
more than the ordinary kind. — Gem- 
mill, Burnham fy Co., Hartford, Conn. 

From our reserve rooms to our sell- 
ing tables we have transposed a collec- 
tion of new suits, to be sold at $17. 
We have held them back, a trump card 
as it were, until the demand for this 
class of suits reached our very door. 
These suits point an instance of splen- 
did foresight upon the part of our woolen 
buyer. For months past the woolen mar- 
ket has been ascending, prices have 
soared balloon-wards. Our advantage, or 
rather your advantage, lies in the fact 
that our woolen goods were purchased 
long before such a price move was even 
contemplated. And it is also a fact, 
borne out by the prevailing prices of our 
contemporaries, that $20 and $22 is the 
value for suits of like fabrics. — Wm. 
Vogel $ Son, New York, N. Y. 

Three-button double-breasted style; or 
four-button sack — no matter, so long as 
it fits your back. — Brauer $• Krohn, Los 
Angeles, Cal. 

Your next suit. — Just a few words 
about it. The suits we are showing for 
this season are smart, handsome and de- 
cidedly well bred. They are " clothes of 
quality," for they contain every good 
quality known to the tailoring art. The 
best tailoring talent in the land has built 
these suits according to the latest custom 
models. Shapely shoulders, narrow col- 
lars and lapels, drapery with swing and 
dash are hard things to describe in words, 

MEN- 



but easily shown in garments. To buy 
the suit you would like to wear will 
take less money here than you think. 
If you'll stop in for a look, we'll wager 
anything that we know where you will 
buy your next suit.— The Goldstein Cloth- 
ing Co., Binghamton, N. Y. 

Now we are happy. Easter rush is 
over. Not one of our customers disap- 
pointed. "My suit fits immense," gen- 
eral verdict of all our patrons. Words 
like this tell the tale. We open with a 
clean sheet Monday morning, and if you 
favor us with your order for suit or 
overcoat you may be well satisfied that 
you will have every attention paid to 
your order. — Davis fy Weiss, Brooklyn. 

Go West, young man! (At least past 
Tremont Street.) Of course Horace 
Greely knew little, if anything about us, 
but nevertheless his advice is good. 
Go West as far as Mullen's. Tremont 
Street is the "Great Divivde." It costs 
you from $5 to $10 to cross Tremont 
Street going East and saves a like 
amount if you are coming West if you 
are going or coming after a suit. Too 
late to order an Easter suit made but 
not too late to connect with one of Mul- 
len's misfits. — /. L. Mullen £ Co., Gal- 
veston, Texas. 

If every man in Brooklyn was an ex- 
pert judge of clothes we shouldn't be 
able to keep up to the demand for these 
serges and tropical weather suits. 

"Every store says the same thing?" 
Yes, the horn blowing is enough to deafen 
you. Everybody shouts " Mine's best," 
and it is natural that everybody should. 

Suppose you take nobody's word for 
it. Suppose you see for yourself just 
how each suit is made. Turn the coat 
inside out and see what sort of stitching 
has been used; what sort of canvas stays 
the front. Note the way collar and 
shoulders are tailored. It is easy to do 
— and it is worth while. 

Of course you want to be as com- 
fortable as possible during your vaca- 
tion. Nothing will add so much to your 
comfort as a light, airy outing suit. A 
good one will cost you from $10.00 to 
$25.00 and you are always well dressed. 
You can buy the common sort at your 
own price and always look poorly clad. 
We sell only the better sort, which we 
can guarantee without a blush. — McKeon 
§• Smith, Brooklyn, N. Y. 

There's nothing like a fresh spring 
Sunday to make old clothes look out of 
date. Don't you want a new frock coat, 
cutaway coat, washable waistcoat, striped 
trousers, scarf, silk hat, patent or enamel 
shoes, spring overcoat? — Rogers, Peet <£• 
Company, New York. 
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In this lot we offer a line of suits 
which are positively the best values we 
have ever given to the public. Made 
from the finest fabrics in a large variety 
of new checks, plaids and stripes. In 
style, make, fit and trimming equal to 
high-class custom work. — Erich Bros., 
New York, N. Y. 

A witty man said: "Your serge suits 
are the coolest I ever saw; I have been 
wearing one for the past month and I 
am almost frozen." Thank you for 
the smile — but one of these days (when 
it's 95 degrees in the shade) the joke will 
be suddenly turned on every man who 
hasn't yet bought his summer suit. — Wan- 
amaker's, Philadelphia, Pa. 

It's about time that you were preparing 
for your summer outing. If you are 
going to the lakes or mountains we have 
the proper clothing for you. Hundreds 
have taken advantage of our sale on 
crash suits and have fitted themselves 
out in a neat summer rig for from $1.50 
to $3. Don't overlook this opportunity. 
— The White House Clothing Co., Spo- 
kane, Wash. 

This is just about the last call on 
ready-and-right suits at 20 per cent, dis- 
count from regular prices. You'll even 
have to hurry to get yours before your 
size is sold out. Smartest suits you ever 
saw — rich blacks, blues and stylish novel- 
ties. Former prices, $15 to $35 — and 
good value at those prices. Now 20 per 
cent, discount. Again hurry! — The Sil- 
verwood Stores, Los Angeles, Cal. 

If spring-suit thoughts are treading 
in your mind, they'll find happy fruition 
in our style-conservatory. — F. M. Atwood, 
Chicago, III. 

If you were to add them all up you 
would find that there are hundreds of 
mills making men's clothes. From this 
big number, we have selected half a dozen 
of the very best. In view of the splen- 
did returns these concerns receive as 
the result of our immense suit selling, 
their lines are confined to us exclusively. 
They could no more afford to sell us a 
poor suit, than we could afford to sell 
it to you in turn. The summer styles 
are beauties, and modestly priced, the 
range being from $10 to $25. — Lazarus, 
Columbus, Ohio. 

We'll show you how to keep cool. The 
thermometer will not matter so much if 
you are rightly clothed. Thousands of 
light, summery, cool and cool looking 
suits — and separate garments for men 
and boys that defy the heat of the dog 
days. Outing suits, outing trousers, out- 
ing coats, outing shirts, summer hats, 

MEN- 



summer shoes, every hot weather requisite 
for men. — Hefner, Gilbert Q Croll, 
Beading, Pa. 

Summer has arrived. A little later on 
it will probably make its presence felt 
with a vengeance. If proper prepara- 
tions are not made it is likely that you 
will be uncomfortable during the weeks 
that are fast crowding on. Buy an out- 
ing suit. It is an ideal summer prepara- 
tion. It will make you comfortable if 
any suit can. In addition to their com- 
fort affording qualities, the outing suits 
sold here possess other desirable points 
— good material, good tailoring, good 
style, good fit and good value. Excel- 
lent suits at $10.00. Finer qualities, 
$12.50 and $15.00. Light and dark pat- 
terns. Quaker gray, the latest color serge 
outing suits; double-breasted style — suits 
of style and comfort. $15.00. — Weinstock 
Lubin Co., Sacramento, Cal. 

Stocks are splendidly attractive 
throughout. This offering comprises blue 
and gray serges, worsteds, tweeds and 
other popular fabrics, in both single and 
double-breasted sacks. A high degree of 
tailoring is manifest in every suit; such 
smart clothing as appeals to men of com- 
mon . sense. Men who appreciate cool, 
comfortable summer suits will find to- 
morrow's sale most alluring. In every 
group there are sizes for all builds of 
men — for the tall man, the short, the 
thick-set, or the slim. — Siegel, Cooper Co., 
New York, N. Y. 

Come to this store to-morrow and buy 
men's stylish suits, the season's latest 
and best kinds, made of worsteds, tweeds, 
blue and black unfinished worsteds and 
serges — in either single or double-breasted 
styles — at a great saving. In this great 
offer you will find suits worth up to $18 
and $20 — everyone of them, made by 
America's foremost wholesale tailors. 
For a special flyer Saturday we will give 
you a choice of 250 of these suits — al- 
most our entire line at above prices — 
at only $14.85 values up to $20.—Tische- 
Goettinger Co., Dallas, Tex. 

We are showing now the very newest, 
latest and best of the season's correct 
outing suits for men and young men. 
Our lines are exclusively our own, made 
expressly to our order. A number of 
men imbued, for various reasons, with 
the opinion that they are hard to please, 
have become our steady patrons and cut 
their tailor bill in two. Certain shades 
of gray are in high favor this season. 
We show them both in business and out- 
ing suits. If you don't see the style or 
the price that you want, ask for it. We 
have got it. — Albert Elkins, Sacramento. 
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253 



The Halpert & Jacobs clothing is made 
according to our exacting specifications — 
hence it is superior to most ready for 
service garments. Just drop in and slip 
into one of the new Schloss Bros.' sin- 
gle or double-breasted suits. That's the 
best way to size up the hang, style and 
fit of the garments. Spring is bright- 
ening up fast. Don't you want to 
brighten up your wardrobe? — Halpert # 
Jacobs, Binghamton, N. Y. 

People wonder how we do it! Two 
suits for the price of one! Twice a 
years this sale occurs. About 1500 fine 
suits left over from this season's selling 
to be sacrificed. Profits scattered to the 
four winds. Go they must to make room 
for our gigantic fall stock, so come and 
buy. — The Palace Clothing Co., Kansas 
City. 

We have put in the excellent tailoring, 
the worthy materials, the fine points of 
style that are required to make our 
suits satisfactory, smart and serviceable, 
while maintaining the price at a figure 
that will appeal to seven men out of 
every ten' — Fifteen Dollars — a price, by 
the way, that is several dollars below 
what these same suits would command 
if sold at other stores' ordinary rate of 
profit. — Wanamaker, New York. 

Your appearance can be made a busi- 
ness asset. Nothing contributes more to 
wholesome appearance than good cloth- 
ing — not necessarily expensive — but ap- 
parel that is tasteful, becoming and well- 
fitting. We have it. Models in sacks, 
single and double-breasted, were never 
more distinctive and pleasing for gen- 
eral wear, while English walking suits 
lend dignity and elegance to more for- 
mal business dress. — Hackett, Carhart $; 
Co., New York, N. Y. 

Newspaper advertising is a very good 
thing. No store can do without it. But 
we find the best advertisement we can 
have is a satisfied customer. You will 
be a satisfied customer by wearing one 
of our plain cheviot, black clay or fancy 
cassimere suits, suits that are well tail- 
ored and trimmed, suits that have the 
wearing and shape retaining qualities 
that make them marvels. — Streng's, Col- 
umbus, Ohio. 

A new fall suit, $16.50, instead of 
$22.50.— A fine black Thibet; coat full 
silk lined; from our best tailor — made 
up when he was least busy at about 
cost; an early bargain for the man 
going away, or who needs a suit and does 
not want to buy summer weight so late 
in the season. — Wanamaker 1 's, Philadel- 
phia, Pa. 

Men's $12.50 to $15 springs suits, $9.75. 

MEN- 



Small lots from two of our best popu- 
lar price makers. The cool spring dis- 
couraged duplicate orders and they are 
already at work on fall goods, so these 
fine suits go to you to-morrow at just 
about the price they should have brought 
from us under ordinary conditions. Fab- 
rics are cheviots, cassimers, undressed 
and a few fancy worsteds — variety of 
choice colorings and designs — gray in the 
various shades predominating. They are 
cut in smart single breasted sack style, 
largely hand tailored. Suits that will 
give excellent business service. Sizes 
for regular or stout men. — Abraham $£ 
Straus, Brooklyn, N. Y. 

Suit science. It hasn't a fault or a 
flaw, and fitly represents the perfection 
found in all our men's wear. — R. J. Hurd 
<$£ Co., Spokane, Wash. 

Subtle, yet defined, there is an expres- 
sion of character and individuality to 
mark a Saks suit which exhausts the 
power of the tailor's craft — of which the 
cleverest to-order tailors would be proud. 
— Saks $ Company, New York. 

We have made special preparation for 
the man whose conservative tastes are 
only satisfied by the refinement and dig- 
nity of a black suit. The best light 
weight materials and the best of hand 
tailoring show how comfortable and cool, 
as well as dressy, such a suit can be 
made. Cloths are fine black summer- 
weight Thibets, unfinished worsteds and 
serges. Coats made single and double- 
breasted, half and full lined. Trousers 
shaped at the hips to fit snugly under 
the belt for which there are neat loops. 

Every suit shows the good work that 
has been put into it, and after you have 
worn it three months will still show it. 
— Frederick Loeser fy Co., Brooklyn. 

Once a man buys one of these sum- 
mer serge suits his bothers in the cloth- 
ing line are at an end. He knows then 
that he can get the suit he wants at the 
price he wishes to pay right here. So 
many men have found this out that we 
do the largest business in Brooklyn and 
can well afford to sell for the least 
money. — Abraham $• Straus, Brooklyn. 

The new things in spring suits and 
topcoats are here, but they're not wait- 
ing for you — others are buying them. 
Here are ready-to-wear clothes, actually 
hand tailored and the only difference be- 
tween them and garments made by the 
best custom tailors is in price. — I. <$; A. 
Friedlich, Des Moines, Iowa. 

It is worth a man's while to see if 
his size is among our $8.50 suits. — A. Qil- 
mour, St. Johns, N. B. 
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254 



ADVERTISERS CYCLOPEDIA 



The young man aged 15 to 20 usually 
envies the " governor's " smart clothes. 
The old gentleman pays a high price 
to the custom tailor for his clothes, but 
the son's allowance won't stand it. This 
does not lessen his desire to wear smart 
clothes, however, and we have made it 
our business to furnish him. Our spring 
styles are now ready and the young 
man who wants a suit with all the style 
that can be worked into it, can get it 
here at a moderate price. — Clincher's 
Clothing Store, Kenton, O. 

With plenty of weartime ahead, it 
means that you can get a new suit at a 
very little price indeed — a suit that will 
not only do you to the end of this sea- 
son, but be serviceable next year also. — 
Abraham $ Straus, Brooklyn, N. Y. 

And now comes the need of a fall 
suit, and this splendid stock answers 
HERE ! And what a great gathering of 
leaders it is — Fashion's own favorites, 
mighty in the force of convincing argu- 
ment by reason of their own merit. — 
Bond's, Columbus, Ohio. 

Men's scarce blue serge suits, $7.48. 
If we had to provide the serge at the 
price asked to-day for this very scarce 
fabric these suits, with the character of 
the tailoring, could not be made up to 
sell for less than $12.00. You have 
merely to compare them with suits at 
that price to prove this statement. There 
may be a halo about the name of the 
manufacturer and seller of clothing, but 
you are the judge finally of the fit and 
the price. — A. D. Matthews' Son, Brook- 
lyn, N. Y. 

We will not attempt descriptions of 
these suits in detail; we wish to say, how- 
ever, that they are made of the most 
popular woolens in the best patterns, the 
tailoring is the acme of perfection and 
the styles are those most in demand. — ■ 
Titche-Goettinger Co., Dallas Texas. 

These are the biggest bargain plums 
of the season. The suits are all tail- 
ored in the very best manner, will re- 
tain their shape well; in fact, they are 
right up to the Loeser standard of ex- 
cellence. — Frederick Loeser $; Co., 
Brooklyn, N. Y. 

Fall's here and it's time to do it. If 
you haven't said " farewell " to your 
summer suit, you'd better. Our elegant 
fall suits are here, waiting to say "hel- 
lo " to you. — Wentworth Clothing Co., 
Spokane, Wash. 

These are not the ordinary factory- 
made suits, but the high-class, exclusively 
tailored garments that equal the very best 
custom-made work. Here's something 
you want to take into consideration — 

MEN- 



the collars and lapels are hand padded — 
the stiffening is all pure Irish linen — all 
strictly London shrunk. — Simpson, Craw- 
ford Co., New York. 

Every well-dressed man should have 
an English walking suit in his ward- 
robe. Good dressers will see at a glance 
the beauty and value of our line of 
materials for these suits. — D. C. Race 
Co., Binghamton, N. Y. 

Fall suits to fit any man. — Every vari- 
ation of the human figure is provided 
for in our ready-for-wear clothes. But 
nobody is infallible, so we keep a tailor 
to correct any fault that appears when 
the clothes are tried on. Custom tailors 
do the same. You're just as certain of 
finding a fall suit to please you as you 
are to be fitted to your satisfaction. — 
Weigs $• Co., New Haven, Conn. 

For the man who has not his spring 
suit we place on our counters this morn- 
ing 500 new spring suits to be sold at 
$10.00, $12.00 and $15.00. For a num- 
ber of years at this time we have pur- 
chased the surplus stock of a large 
Eastern clothing manufacturer, whose 
product we have learned by experience is 
almost equal to our own. Of the thou- 
sands of suits sold we have never had 
one complaint registered against his 
make. This is his second lot this spring 
— the first lot we received just before 
Easter and they only lasted a few days 
here. The present line is even better than 
the first, as most of the cloths are wors- 
teds, although there are some good blue 
serges. The stock is fresh and new from 
the tailors' hands. The coats are cut long 
and have the deep vent in the center 
seam, broad shoulders, and all the little 
points that fashion demands this sea- 
son. The prices we ask are in some cases 
less than the suits were sold for at whole- 
sale early in the season. The maker of 
this clothing had to clear his tables to 
take care of the fall trade — hence your 
opportunity. — Wm. Wanamaker, Phila- 
delphia, Pa. 

Here's a lot of good clothes gathered 
together to supply the need of every man 
within traveling distance of this store 
who is well dressed, or wants to be. That 
means, we've got enough to go 'round 
among all the careful-about-clothes men. 
— C. B. Fudge Co., Muntie, Ind. 

Goodness in cloth, make, style, fit and 
finish is crowding a heap of goodness into 
a suit of clothes, but our Royal Brand 
Suits are just crowded with these things 
and added to them is another good point, 
the lowness of their price. — Prowse Bros., 
Charlottetown, P. E. I. 

■SUITS 



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255 



"Who makes the most stylish men's 
clothes ? " asked a customer the other day. 
" I see this ' feature ' advanced as the 
real thing, and that ' feature ' set down 
as being the most proper. Please tell me 
who's who ? " Firstly, a suit that has 
any features conspicuously noticeable has 
not any claim for style. Exacting dress- 
ers desire to be distinctive, not conspicu- 
ous — a vast difference. " Features " are 
left to the " I am it " class. Hart, Schaff- 
ner & Marx, for whom we are sole Phil- 
adelphia agents, make suits without feat- 
ures, yet their clothes bespeak individu- 
ality. There's character in the coat, the 
shoulders are broad, the neck fit is 
smooth, and the lines concave toward the 
waist, throwing out the chest. The effect 
gives one bigness without fullness ap- 
pearing in the suit. You'll also appre- 
ciate these better made H., S. & M. suits 
because they are no more costly than 
the ordinary sort— $15, $16, $18 and up 
to $25. — Allison's, Philadelphia, Pa. 

If one keeps going ahead one is sure to 
come out somewhere — and — as you know 
— we never rest. We have always striven 
and are still striving for the betterment 
of men's ready-to-wear clothing. Certain 
it is that we have — in the present season's 
style — achieved the highest degree of per- 
fection yet attained. What the future 
will bring forth remains to be seen. Our 
stock represents the fine — finer — and fin- 
est grades of America's foremost de- 
signers and makers — including the exclu- 
sive creations of Rogers, Peet & Co. — 
which are confined strictly to us for this 
city — the prices of which range from $20 
to $35.— The May, Denver, Colo. 

A suit for a song — if you are a good 
singer. You really and truly will sing 
our praises when you see the values for 
the song price. — Frosh Bros., Pueblo. 

Owing to the big rush we could not 
wait on all, so will continue the sale for 
Friday, Saturday and Monday only. 
Four-dollar pants made to your measure 
and guaranteed to fit the same as you 
pay $6 to $10 elsewhere. — Union Tailors, 
Spokane, Wash. 

The run on black suits continues. Light 
suits, of course, are always being run 
after at this season of the year, but the 
real thing is the mixture of black and 
white that is the new gray. It's here, but 
not everywhere. — Richardson Clothing 
do., Kansas City, Mo. 

No man should be without a serge suit 
for summer wear, but — now mind we 
say but with great emphasis — and we re- 
peat it, but unless the suit he buys is 
right in every way, it will be most unsat- 
isfactory of all suits.— The Goldstein 
Clothing Co., Binghamton, N. Y. 

MEN- 



Don't you hear it in the air? The 
Marconi system is wonderful! "Drop 
the old and don the new; here's light 
clothing waiting for you." Our stock is 
not all fine clothing, but it's all good 
clothing; good, suitable, wearable and 
durable for every walk in life. — United 
States Clothing Co., Milwaukee, Wis. 

Not many years ago a ready-made suit 
could be distinguished from one made 
to measure, " a mile off." But brains and 
money can do wonders, and these suits 
we offer at $12.50 would do credit to 
the best tailor in town. It's the kind of 
clothing that gives a man the reputation 
of dealing with high-priced tailors, yet 
it costs you no more than the ordinary 
ready-to-wear. — Desbeckers', Bufalo. 

If we were asked to "point with pride " 
to any particular part of this splendid 
stock of men's fall suits, we would prob- 
ably pick out the particularly fine line 
of suits of fancy cheviots at $15. Fif- 
teen dollars is the popular and much 
abused price for a suit. In the eyes of 
some people " everything goes " in ma- 
terial and making, as long as the suits 
will sell at the price. We take a dif- 
ferent tack — crowd as much merit, in 
stylishness of pattern, in excellence of all 
wool fabrics, in carefulness of making 
and fit, into the suits as we possibly 
can, and — make the man who has bought 
one sack suit come back for another the 
next time he needs it. — The Wanamaker 
Store, New York. 

There isn't a very great departure from 
the styles of a year ago, but there is 
sufficient to catch the critical eye. The 
double-breasted sack suits have advanced 
still farther this spring in popular favor. 
Both the double and single-breasteds are 
a trifle longer — about an inch, say — and 
they are cut a little fuller in the back. 
The extreme loose fitting double-breasteds 
have a very long lapel. If you will look 
into our windows, 8, 9, and 10, you will 
note that invisible stripes and overplaids 
are more artistically woven than for- 
merly, and you will also note that our 
showing of suits and top coats in all 
points of style and all the way through, 
is far in advance of anything you will 
find elsewhere in the city. Come inside 
and you will be delighted at how well 
we can fit you, and surprised at our low 
prices. — Bergerman Bros., Pueblo, Colo. 

Serges rolling in resemble the serges 
rolling out of our stores — they're both 
hard to resist. Our serge suits are re- 
sisters of wear. The true blue of the sea 
and the sea's coolness characterize them. 
They're equally correct on beach or 
street, and they're embodiments of com- 
fort.— Brill Brothers, New York. 
■SUITS 



256 



ADVERTISERS CYCLOPEDIA 



Spring woolens. — Your spring suit, if 
made by us, will be by far the hand- 
somest suit you have ever worn. Our 
exclusive patterns are the finest and nob- 
biest ever shown. Let us show them to 
you. — Dittenhoefer, Mansfield, Ohio. 

The progressive manufacturer doesn't 
" stand pat " in the face of adverse 
weather conditions. We closed a very ad- 
vantageous deal with a maker who banked 
too lavishly upon an early and active fall 
season — closing out a surplus stock at a 
price that we'd have jumped at as a bar- 
gain sixty days later. They are on our 
counters now — and instead of grading 
them — we've made one great, big, inter- 
esting lot and leave the unreserved choice 
to you at $15.00 for any suit or any 
overcoat among them. — Saks $■ Co., In- 
dianapolis, Ind. 

To "get on the right side" of the 
weather — get on the inside of our ele- 
gant summer suits. Paradoxically speak- 
ing, " there's a coolness " between them 
and their warmest admirers. — F. M. At- 
wood, Chicago, III. 

Outing suits made for summer weather 
such as this, coats and vests of breeze- 
inviting homespun and light-weight flan- 
nel, that cost so little that no man need 
be uncomfortable for want of a cool 
suit. — Comslock Bros., South Norwalk. 

An outing suit — now. Exit — the vest. 
Little pursed, big pursed. It's comfort 
every man's after these days. Find a 
lot of it in one of Hales' outing suits. 
Just coat and pants of the lightest ma- 
terials. Swell wo61 crashes, fuzzy chev- 
iots, nobby cassimeres. — Hales', Sacra- 
mento, Cal. 

The lightest possible clothing for sum- 
mer. There's something comfortably neg- 
ligee about our two-piece suits. Flan- 
nels were always considered ideal for 
summer wear — and now wool crashes, 
homespuns and unlined serges are com- 
ing in for their share of favor among 
the more conservative dressers. If they 
weren't best they wouldn't be here. The 
real style, the grace and swing that has 
been put into these garments is inde- 
scribable. — Babbitt $ Co., Albany. 

Our " skeleton " suits are designed to 
defy the most torrid heat that ever the 
forces generated. Not a superfluous 
thread to add its burden — yet tailored so 
cleverly that the shape and character are 
as permanent as in our heavier garments. 
As for fabrics, the hand-loomed Dona- 
gole homespuns are the most favored of 
the novelties ; the cobweb " double and 
twist " tweeds, tropical worsteds, Eng- 
lish and domestic smooth surface flan- 
nels, and black or blue rough or smooth 

MEM- 



surface serges in every conceivable weave 
and design receive the preference of 
many of the men of more conservative 
tastes. They cost from $12.50 to $25.00. 
— Saks $• Company, New York. 

It is acknowledged by the best dressed 
men in Scranton that the clothes we sell 
are the standard by which to measure 
ready-to-put-on-garments. There's fit, 
there's style, there's grace and character 
about them. There should be no doubt 
in your mind that they merit your patron- 
age. Don't let the disappointment of 
not attending the first day of this sale 
keep you away to-day. The lot of suits 
put on sale to-day is our entire line of 
$12.50 fancy suits, in worsteds and chev- 
iots, both single and double-breasted, 
longs, stouts and regulars. It's an ex- 
cellent time to buy excellent clothes. 
You've bought before and bought eagerly 
at slight reductions. It's a wise buyer 
who sees his own advantage in this sale 
and profits by it. All alterations, as 
usual, are made free of charge. — Sam- 
ter Bros., Scranton, Pa. 

A simple method to save money. — Buy 
your clothing here. So simple and easy 
that a large percentage of the people 
of Spokane are adding to their week's 
wages from $5.00 to $10.00 by purchasing 
their spring suit and furnishing goods 
of us. Get in line. You will be ahead 
by so doing. We have a large assort- 
ment of just the clothes you want. New- 
est, nobbiest patterns, up to date styles 
and qualities that we guarantee abso- 
lutely. Such a fine grade of suits would 
cost you from $16 to $22 at other stores. 
We are selling these superior grades of 
fine hand-tailored clothing at $10, $12, 
and $15. Come up this way. See win- 
dow display. Be fitted and save money. 
— Berry Clothing $ Shoe Co., Spokane. 

We say this with every confidence in 
our ability to prove it. Just give us 
thirty minutes' time to demonstrate it 
with the actual clothes. All the popu- 
lar fabrics and fashions are shown, and 
the M. & B. mark on every suit — your 
guarantee of goodness. — Mullen $ Bluett 
Clothing Co., Los Angeles, Cal. 

You make a clean-cut saving by buying 
one of our smartly-cut suits at cut 
price. Hart, Schaffner & Marx made 
many of them — that's enough for men 
who know. Why do we cut prices in the 
face of rising prices on wool? Yes, we 
know we could make more money by car- 
rying the suits over. But you don't ex- 
pect us to show this season's suits next 
season. Not our way. Got to sell 'em 
this season. — Rogers $ Stevens, South 
Norwalk, Conn. 

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257 



Frock coats and vests. — You've been 
enjoying immunity from the frock coat 
and top hat during the summer. But you 
will soon have to confront the need of 
donning them again, as autumn days ap- 
proach. So the query is timely, "Why 
go to a high-priced tailor and pay ever 
so much more for a frock coat to order, 
when a Wanamaker frock coat gives the 
same effect and satisfaction at a vast 
price-saving?" New Yorkers are learn- 
ing that no such another stock of ready- 
made Prince Albert coats and vests is 
to be found outside of this store. You 
men, who are passing through the city 
homeward bound, may not know. Don't 
go away uninstructed. There are coats 
here for the average, the tall, the short, 
the slim, the stout man — a variety that re- 
duces the necessary alterations to a mini- 
mum, and insures the promptest sort of 
satisfaction. — Wanamakefs, New York. 

Positively the greatest opportunity for 
suit buying that ever came to the men 
of Hartford. The styles are right up to 
the second, the workmanship superb and 
there is a nattiness, a " swagger " ap- 
pearance about them that speaks of the 
art of the designer. You'll find only 
one or two of a kind, but they're all so 
superb that you will find something that 
will just suit you. — H. $ D. Daniel, Hart- 
ford, Conn. 

We will not carry the suits over any 
more than we will any other stock, so 
we have slashed the prices on every side. 
If these prices on the finest clothing for 
young men do not cause a complete 
clearance to-morrow — then young men do 
not desire clothing just now. — Abraham 
Sj; Straus, Brooklyn, N. Y. 

The make room season is again here. 
Our fall line is beginning to arrive. The 
heavy suits and overcoats take up much 
space. We have to make this space now. 
We have quite a few single suits of 
lots of summer and medium weight left. 
These we must clear out regardless of 
the season's selling price. — Kreisman, Pe- 
oria, III. 

The first instalment of suits in new 
fall and winter patterns is on show. 
They're worth seeing. All the new wool- 
ens, styles and cuts that the swellest 
tailors in the land are showing. They're 
smarter, better and more in accord with 
good taste in dress than any other ready- 
to-wear tailored clothes.— The Hub, Og- 
den, Utah. 

Men's black sack suits at a pleasant 
price-surprise. " About this time look out 
for windfalls." You'll find this prog- 
nostication written opposite every Feb- 
ruary in our men's clothing calendar. 

MEN- 



This year the surprise we've planned 
takes the shape of just one hundred 
black Thibet sack suits that are fairly 
eye-openers at their price. — John Wana- 
maker, New York. 

Even our outing suits have their hair- 
cloth linings, so that they hold their 
shape. — Jackson's, Pittsburg, Pa. 

We have too many — about 200 — fine 
suits. You know how we operate in such 
cases — Sell! — Wells Q Coverly, Troy. 

The calendar says selling-time is end- 
ing— 

The weather says wearing-time is just 
beginning. 

You buy by the calendar, and profit 
by the weather. — Wanamakefs, New 
York. 

Every suit is a fashion plate. — The 
Globe Clothing Co., Atlanta, Ga, 

Business suits. Full of character and 
solidity — conservative — correct — suits 
with that simple elegance that appeals 
to all well-dressed men. — Dege $• Milner, 
Tacoma, Wash. 

Not so " military." — The new fall suits 
for men are a little straighter in the 
coat front and somewhat fuller in the 
back — not quite so military, you know, 
but with a dressier and more graceful 
fit. And then the new weaves will in- 
terest you. Taken all in all, they're stun- 
ning all the way through, and you'll be 
pleased with the one you buy. — R. J. 
Hurd $■ Co., Spokane, Wash. 

There's a good deal of satisfaction over 
our $12.50 suits. The coats, vests and 
trousers correspond in size, and you can 
change or return anything that is not 
entirely satisfactory. All sizes, 32 to 
46. We can strongly recommend the $25 
and $12.50 overcoats. A lot of money 
has been chipped off their original prices. 
—Smith, Gray $ Co., New York, N. Y. 

There's logic in the clothing sacrifices 
we are making. The specific reason is 
to sell all goods in their respective sea- 
son. Prudence, wisdom and 20th cen- 
tury store keeping influence this act of 
ours. Pack goods away until next sea- 
son? Our grandfathers did that — but 
not the aggressive merchant of to-day. — 
Kaufmann's, Pittsburg, Pa. 

The whole world loves a lover. We 
love lovers of good dress and for their 
benefit we wish to announce the arrival 
of our spring woolens. Don't wait till 
you see the suit you admire on some one 
else's back. In order to retain our " rep." 
as the "home of individuality" we have 
confined our novelties to one suit of each 
pattern. Suits $25 up,—/. L. Mullen $ 
Co., Galveston, Texas. 
-SUITS 



258 



ADVERTISERS CYCLOPEDIA 



A goodly collection of correct fall 
styles is here. No experiments; no mis- 
takes. 

Suits cut in the curves of fashion. — 
A. H. Whaite $• Co., Colorado Springs. 

Distinctive cutaway suits for men. For 
the new season's service the cutaway 
has struck twelve. It is the symbol of 
the discerning — at least ours are. They 
have the earmarks by which the most 
exclusive to-order tailor's garments are 
identified — vigorous grace of line and 
curve, perfect and correct proportions 
and in style, distinctive. — Saks <$; Co., 
New York, N. Y. 

Most concerns for years have tried to 
sell you cheviots in medium priced gar- 
ments. They told you worsteds at low 
prices would not wear, fit or hold the 
shape or color. They told that cheviots 
would serve you better. Cheviot is easier 
to tailor than worsted. Worsted is wry, 
unruly and hard to shape properly. Now 
if the concerns who try to sell you chev- 
iots when you demand worsteds would 
devote their energies to perfecting a 
tailoring organization capable of prop- 
erly handling worsted suits, they could 
say as we do: " These suits will hold their 
shape until worn out." That worsteds 
can be tailored properly we can demon- 
strate to you by showing you worsted 
suit after worsted suit in our stores that 
will fit you as though made to your meas- 
sure. The coats of these suits have hair- 
cloth front stiffening, linen canvas inter- 
linings, worsted serge linings and hand 
work on collars, lapels and shoulders. 
They have every touch of the latest style. 
They will hold their shape, fit and color 
until worn out. If any suit does not do 
all we claim for it, does not give you 
perfect satisfaction, we insist on return- 
ing your money. — Brill Bros., New York. 

You may be strong in the belief that 
no ready-made suit will fit you. If so, 
let us change it. Long or short, slim or 
stout, we can clothe you with apparel 
which will fill all requirements. — Hackett, 
Carhart '$ Co., New York. 

The graceful hang and clean-cut lines 
of our " ready-to-put-on " serge suits 
command immediate recognition from 
"men who know." The wide range of 
sizes insures a fit for every one, tall, 
short, stout or thin. — The Wanamaker 
Store, Philadelphia, Pa. 

They are suits that possess all the snap 
of summer style as well as summer cool- 
ness, and are distinguished from the com- 
monplace usual ready-to-wear sort by our 
famous " concave " shoulder and " close- 
fitting " collar.— Wm. Vogel § Son, New 
York. 



Young men who want correct new 
spring suits — suits made for young men 
especially, of which style, cut and fab- 
ric is absolutely correct — will find here 
just what they want. We are the only 
store selling young men's correct clothes 
— let us show you. — The Palace Clothing 
Co., Topeka, Kan. 

A nice morning emphasizes the need 
of a new spring suit, and particularly 
impresses one with the importance of 
selecting the season's outfit from a large 
and admirably assorted line of the best 
makes and styles, such as we're showing 
here at popular prices. Our clothes 
meet every requirement of the most fas- 
tidious dressers. — R. J. Hurd fy Co., Spo- 
kane } Wash. 

The Jap is changing the map. — To be 
prepared is the key to success. We are 
just as well prepared for trade as Japan 
was for war. We hit the mark every 
time a customer comes in the store. Don't 
be discouraged by an untimely return of 
winter. The sun is getting too warm. 
Finish your preparations for fine spring 
days with a new Why suit, shirt and hat 
and ward off the discomforts of wet and 
sloppy weather by owning one of our 
fine cravenettes. — The Why, Davenport. 

Every garment union made — label on 
coat, vest and pants. A clothing of ab- 
solute reliability, fully guaranteed. Not 
as low in price as some makers, but 
character clothes, built for men who want 
the best. Clothes that must satisfy in 
every particular or no sale. Such cloth- 
ing as this is usually sold at big profits, 
but " Fair Play " in business protects 
you against big prices. — The Baity Dry 
Goods Co., Denison, Texas. 

We do not ask that you should wear a 
garment of an extreme cut when your 
taste is conservative, nor a conservative 
cut if your taste be extreme. We leave 
that to your pleasure, for we are fully 
prepared to meet all demands. Our stock 
affords seven distinctive single-breasted 
and three double-breasted models in more 
than one hundred exceptional patterns 
in the popular browns, English grays, 
blacks, and all manner of shades appro- 
priate for fall and winter wear. — Saks 
$• Co., Washington, D. C. 

Beautiful spring. We're not quite sure 
whether she's here or not, but shrewd 
buyers are already making their selec- 
tions from our lines of smart and snappy 
spring suits and overcoats. It's nice to 
have first choice and to wear the new 
things first. — Garson's. Rochester, N. Y. 

Your spring suit will be just what you 
want if you leave your measure here. — 
H. L. Fullerton, Detroit, Mich. 



men— surrs 



OF SELLING PHRASES 



259 



Our men's fall suits in the new shades 
of brown will irresistibly appeal to men 
who are desirous of being fashionably, 
yet economically, clad. These suits are 
on an even plane with tailored-to-order 
clothes that would cost you $30.00. They 
sparkle with newness and style and pos- 
sess all the distinctive features that will 
be conspicuous this fall — the longer coats, 
collar and lapels are shorter and cut 
fuller — the double-breasted style will be 
the reigning favorite — rough-finished 
Scotch cheviots in the new autumn brown 
shades will set the pace for popularity. — 
Streng's, Columbus, Ohio. 

Rush! There's but one day more of 
the suit sale. — It is the greatest suit sale 
that has ever been held — more sweeping 
including greater values at smaller prices 
than any other. Absolutely every fancy 
and mixed suit in the house is in the 
sale. No question of not fitting you in 
the pattern of your selection, for they 
are not odds and ends. And, being regu- 
lar stock, you know they are the best 
suits in each grade that can be produced. 
— The Saks Stores, Washington, D. C. 

Spring suits of superior quality and 
superior workmanship. Men's and boys' 
newest styles. A picked showing of the 
best products of the season — the very 
latest novelties in the finest grades of 
pure wool cassimeres and pure worsted 
cheviots, including the new olive, brown 
and indistinct stripes and mottlings in 
the new color tones for 1902. These are 
shapely suits — the workmanship is pre- 
cise and exquisite throughout. — Dober, 
Seattle, Wash. 

Two- and three-piece-summer suits. 
Now that a summer suit is a quick ne- 
cessity, will you not take our word for 
it that our summer suits possess precisely 
the style points and character you seek 
in your summer suit? At least, do us the 
favor to try on some of our 'varsity 
suits, superb examples of the tailoring 
art, but all ready to wear. The result 
of your experiment will certainly satisfy 
you that no other clothes you know 
can compare with ours. A great range 
of fancy effects in gray and brown wors- 
teds and velour finished cassimeres, be- 
sides blue and gray serges and fancy 
weaves of homespuns and crashes. — Rog- 
ers '$ Stevens, South Norwalk, Conn. 

Snappy, individual styles, with the fit 
and hang that come usually only with 
custom-made clothing. Either business 
or outing styles; fancy worsteds, strong 
cassimeres and cheviots, serges and Thib- 
ets. Excellently made, with wide manly 
shoulders, clinging collar and hand-made 
lapels; roomy chests and full, generous 

MEN- 



backs. Checks, overplaids in light or 
dark mixtures and combinations of colors. 
Pants all made with belt loops, either 
cuff or plain bottom. Perfect fitting 
suits for Friday at Bullock's third floor. 
■ — Bullock's, Los Angeles, Cal. 

With a great deal of satisfaction, we 
call attention to our blue serge suit ex- 
hibition gathered from America's mas- 
ter tailors and offered as the most ad- 
vanced demonstration of good summer 
clothes-making that it has even been our 
pleasure to record. We believe and think 
you will find it so, that you will best 
conserve your own interests by inspect- 
ing these models before making a pur- 
chase or placing an order. Individuality 
is the shining characteristic of these gar- 
ments — you will find fit perfect, the 
draping artistic and the whole general 
effect exceptionally true to the best con- 
ceptions of taste and style. Blue serges, 
in various shades and patterns, single and 
double-breasted, cut to the hour. — Freed- 
lander's, Wooster, Ohio. 

Men's summer suits. Those handsome 
suits that are displayed in our window 
to-day are the ones we are going to sell 
to-morrow at the saving prices of $9.35. 
You can't help but admire them, for 
they are stylish, distinctive, cool and 
comfortable. You can depend upon their 
" durability," " wearability," and their 
shape-retaining ability, for were they not 
to possess these all-important qualities 
they would not be for sale at this store. 
$9.35 is the selling price for them to- 
morrow, just $4.15 less than their real 
value; won't you get one instead of suf- 
fering the discomforts of the heat? 
They'll will last at least three seasons 
with careful wear. Made of homespuns, 
worsteds and tweeds, with skeleton lined 
coat, loops for belt on the pants as well 
as buttons, and are dressy and com- 
fortable looking. Very special indeed. — 
Hudson's Bay Stores, Vancouver, B. C. 

Blue serge suits that will stay blue. 
Give a Joseph blue serge suit any fair 
test and see if it will hold its color. Try 
it in the sun, try it in the rain — it will 
stay true blue. A good many blue 
serge suits won't stand tests in these 
days of faked fabrics. None of these 
cheapened clothes here, though — and if a 
bad suit does creep into our stock unbe- 
known to us, we are here to right the 
wrongs that crop out after you have 
worn the suit. A new suit in its place, 
or other adjustment satisfactory to you. 
Blue serge suits, two-or three-piece, $10 
to $25 each. Best choosing, and perhaps 
best values, are $15 and $20 the suit— 
M. Joseph's Sons, Terre Haute, Ind. 
SUITS 



260 



ADVERTISERS CYCLOPEDIA 



A comfortable outing suit right now 
will give you more than your money's 
worth. If you are not familiar with the 
conveniences of one of these hot weather 
outfits, you ought to buy one now — to- 
day. You'd say you never so thoroughly 
enjoyed wearing a suit of clothes. Be- 
sides being dressed comfortably, you'll 
be in style and that's worth something. 
Let us show you what we are offering 
just to "close them out" at $10.00 and 
$12.50. If you want real value this is 
your opportunity. — Doty Clothing Co., 
Ottumwa, la. 

The man who is planning for a cool 
suit for hot summer days will find his 
wants excellently well filled here this 
week. We are placing on sale an at- 
tractive lot of men's suits in two- and 
three-piece styles; some in cheviots; some 
in serges; some in hard twisted worsteds; 
among them are the stylish gray effects, 
in plaids, stripes, checks, overplaids and 
hair-line patterns. Every suit is silk- 
sewed, hand-padded collar, hair-lined 
coats, semi-peg top trousers with or 
without cuffs. A splendid line for your 
choosing. — The Red Front, San Bernar- 
dino, Cat. 

Grace of line that stays with you. 
"What a fresh charm has the new blue 
serge or tropical worsted two-piece suit. 
But what greater charm is commanded 
if it doesn't change as you wear them. 
"Ah! that's the rub." That's why the 
prices of some suits that look so smart 
are so remarkably low. We'd rather 
use our knowledge and energy to find 
you great values to sell for little, than to 
foist something cheap upon you, just 
because we had the chance. — I. Levy- 
stein, Montgomery, Ala. 

Semi-annual sale of men's suits. Men, 
look to your wardrobes. The dry goods 
spirit takes hold of the men's tailoring 
store, fourth floor, to-day. It is the be- 
ginning of our semi-annual sale of men's 
suits, made to measure, made to fit ac- 
cording to your own notion, not ours. 
You are the fellow to wear the clothes, 
therefore the one to be suited. It has 
been our custom immediately after the 
first of July to take men into our con- 
fidence, form sort of a partnership with 
them in providing good clothes. This 
season our proposition is even better 
than usual. — Sibley, Lindsay fy Curr Co., 
Rochester, N. Y. 

Distinctive suits for men at one-half 
original prices. Even success imposes a 
penalty. Certain styles and sizes of our 
suits we find at ebb — two or three of 
each. To be rid of them the prices have 
been cut in half. There are single and 
double-breasted in plain and mixed col- 

MEN- 



ors. Among them is a large variety of 
large sizes in regulars and stouts. — Sides 
$ Flickinger, Harrisburg, Pa. 

Most men long for the country these 
days, but most of us must take it out 
in longing. At least you can have a 
suit which savors of the country — though 
it's perfectly proper for town. — Rogers, 
Peet $ Co., New York. 

$15.00 men's suits, good values. One 
of our paramount issues here is the ques- 
tion of good values. We hold it as im- 
portant as the quality of the goods we 
sell and it is considered a strong point 
and we are more particular than ever 
to give our customers the very best we 
can for the money they pay for it, and 
after all these years of strict observance 
of that rule we have built up a large 
and increasing business and hope to con- 
tinue it in the future. The basis of good 
clothes is good cloth, the fabric of which 
the clothes are made. Without it there's 
no value attached to it, however ambitious 
the effort to put style there. Ours has 
both the style and fabrics. See our 
window display. Mail orders carefully 
filled. Send for our new style book. — 
Mullen <§• Bluett Clothing Company, Los 
Angeles, Cal. 

Change your appearance for the new 
year. The probabilities are that you have 
worn your old suit so long that your 
friends know you by it. A suit like the 
ones illustrated for instance may be 
had as low as $15 or as high as $30 here. 
Between these figures you can surely 
find the suit and the price that will ex- 
actly meet your wishes. Our clothes, of 
which this is an example, are gentlemen's 
clothes of the best kind. — Spira $ Pin- 
cus, Leading Clothiers, Mobile, Ala. 

If your spring suit is a Goodyear 
" Cravenette " you can be sure that it's 
right — in style, material and workman- 
ship, and yet costing 30 per cent, and 
over less than you would have paid for 
the ordinary kind. You can wear a 
Goodyear " Cravenette " suit anywhere 
or in any weather with that certainty 
of feeling which comes from knowing 
you are correctly dressed — yet wearing 
a guaranteed waterproof suit. For no 
matter where you go, you will not see 
such clothes sold for as low prices as 
we sell, and we make this "ten days' 
approval " offer to any purchaser — that 
if he can duplicate anywhere the suit 
he bought here at the same price we will 
gladly refund the money. All because 
we manufacture the clothes ourselves — 
selling to you at one profit. That is why 
our prices are one-third less than those 
of other stores. — Goodyear Clothing Co., 
Atlanta, Ga. 

SUITS 



OF SELLING PHRASES 



261 



G. & H. suits for men. True, the 
weather has been too changeable to come 
out in thin clothes, but now it's going to 
be warmer. Everyone predicts that we'll 
plunge right into summer temperature. 
The minute you feel the need of a good 
suit, just come in and try on a few of 
our kind. Prove by actual seeing, once 
and for all, that this is just as we claim 
for it — the home for the best-made cloth- 
ing. Every suit has individuality worked 
into it. Every suit is made to accurately 
fit somebody. Every style is just what 
men want this season. — Gately §• Hurley 
Co., Camden, N. J. 

The best dressed men never wear 
ready-made clothes. You know that the 
men in any city who are best dressed 
would never think of buying a ready- 
made suit of clothes. The highest claim 
the clothing man ever makes is that his 
suits " look like they were tailor-made." 
Don't fool with the imitation when you 
can get the real thing at a price no 
higher for the same quality. Tailor- 
made clothes fit you perfectly because 
they are cut just to fit your form. They 
hold their shape because they are shaped 
to your figure. They last longer because 
they are better made. — Morton C. Stout 
$• Co., Harrisburg, Pa. 

Norfolk jacket suits are "it" — right 
for city or country, comfortable without 
being slouchy. — Rogers, Peet Co., New 
York. 

Men's new fall clothing attractive in 
style and price. Two special suit values 
—$12.50 and $14.65. Big tables of suits, 
all new — the very latest patterns in fancy 
mixed worsteds and new tweeds and cas- 
simeres ; also good, all wool navy blue and 
black suits. Every suit well tailored; 
coats cut either single or double breasted, 
with broad shoulders and snug-fitting 
collars. — Kemp § Hebert, Spokane. 

Men should buy clothes at these 
prices. An extra suit is never in the 
way, and no such opportunity for buy- 
ing all wool or all worsted summer cloth- 
ing was ever presented in any store 
anywhere to compare with the chance 
we give to-morrow and Saturday — tailor- 
ing careful, correct and attractive — 
everything dependable, despite the un- 
usual underpricing. — Abraham $* Straus, 
Brooklyn, N. Y. 

Men's summer suits are all reduced 
in price. Prices are cut sharply now on 
even the blue and black suits — serges, 
Thibets and unfinished worsteds that 
will be exactly as good to start next sea- 
son with as they are for wear now. The 
radical clearance in the store for men 
drops prices in a new spot. These suits 

MEN 



have all the dignity, smartness and good 
tailoring that Loeser clothing is expected 
to have. They were made for us. They 
will stand up under the most critical 
tests to which you can put them. — F. 
Loeser $ Co., Brooklyn, N. Y. 

Fall clothing for men. We are now 
showing a beautiful line of fall clothing 
for men. So there is no reason for your 
buying a summer suit when you can buy 
a fall suit of a leading style at Mim- 
naugh's. The clothes we sell are good 
clothes. The fabrics, patterns and the 
tailoring appeal to men who like good- 
looking clothes that wear well. This sea- 
son, as last season, we are going to lead 
in men's clothing. We are going to sell 
good clothes at the same prices you pay 
for ordinary clothes elsewhere. "A dol- 
lar's worth of goods for a dollar" is our 
slogan. — Mimnaugh's, Columbia, S. C. 

There's style and comfort in our blue 
serge suits. The ideal suit for spring 
and summer is a blue serge. So smartly 
stylish, so dressy in appearance, so light 
and cool, and, above all, so extremely 
serviceable that we often wonder that 
clothes makers ever manufacture any 
other kind. Our new stock of blue serge 
suits embodies all the style features of 
fine tailored clothes for this season, and 
is a splendid credit to our quality store. 
There are numbers of models to select 
from; and the buying here means that 
you get clothes that are made by the 
leading manufacturers in the country, 
and bear our guarantee of perfect satis- 
faction. — M. B. Emmons Co., Atlanta. 

Young men delight to wear suits from 
The Hub. Grace, dash, distinction, call 
it anything you will, our clothes possess 
it. Our spring and summer styles are 
on hand, and you'll long to own one 
when you see them. Every cloth, every 
cut, every trick in the cutter's art has 
been called into use in the making of 
this spring's clothing for the young men 
who look to The Hub for an expression 
of nobby and correct styles. — The Hub, 
San Bernardino, Cal. 

New spring clothes. Of course you 
wish to be among the best dressers this 
season. You want clothes that are cor- 
rect in fashion, faultless in fit, and gar- 
ments that will keep their shape and 
wear well. With our clothing you take 
no chance. You will be quick to see the 
superior excellence of the materials and 
the exceptionally high grade workman- 
ship, while the wide variety of distinc- 
tive, exclusive models will surely inter- 
est you. Come in. — Wootton $ Hayes, 
Denison, Texas. 
—SUITS 



262 



ADVERTISERS CYCLOPEDIA 



COAL 

The springtime will delight the soul, 

The violets will bloom again. 
But, oh, the many tons of coal 

That we will have to buy ere then! 

The Heat of the Future. — A citizen entered briskly. 
" Send me up an ounce of radium," he said, " right away. 
The house is colder than a barn." 

" What's become of the ounce of radium, we sold you 
four years ago," asks the clerk. 

" The baby swallowed it," said the citizen. 

Science has as yet discovered no commercially practica- 
ble substitute for babies. — Life. 

The man who's coaled in summer — 

Though strange the truth may sound — 

Has little trouble keeping warm 
When winter rolls around. 



The ice man ought to have the call 
just now, but the coal man is fully as 
essential to your comfort, for the meals 
must be prepared, and you know poor 
coal makes a poor cook. Don't take 
chances of spoiling the cook's temper 
by getting poor coal. The right sort is 
here, subject to your order. — H. F. Mil- 
ler $ Son, Utica, N. Y. 

Only experience can measure coal qual- 
ity. You've got to burn Salzburg coal 
in your stove, grate or furnace to thor- 
oughly know its superior goodness. Every 
person will concede the easy possibility 
of one brand of coal being better than 
another. When you buy Salzburg coal 
you get the extreme limit of the best 
quality in soft coal mined from Mother 
Earth. Once a customer always a cus- 
tomer. — Salzburg Coal Mining Co., Bay 
City, Mich. 

Coal time will soon be here, and if 
you want to fill your bins with a pure 
carbon coal, give us your order. Don't 
wait until the last moment; until the 
price of coal goes up. Get it now. Get 
it from us. It will give you perfect sat- 
isfaction. — Murray City Coal Co., Co- 
lumbus, Ohio. 

Most any cook will tell you that she 
must have good coal with which to cook 
the Christmas turkey. Thus coal and 
turkey go hand in hand. Good, clean 



coal, the kind the cook will like, the 
kind you will like. It's clean and will 
give a steady heat. Our end is to furnish 
the coal.— B. M. Cary, Pensacola, Fla. 

A ton in your cellar is worth two 
in our yard. The time to buy coal is 
now. Don't wait until winter. When 
winter comes conditions may be such as 
to make it almost impossible to supply 
you in the way you desire, and besides 
— strikes and increase in price are a 
possibility. We have just the quality 
that will suit you.— Robert W. Kennedy 
Co,, Trenton, N. J. 

Freshly mined coal is far more de- 
sirable than that dug out of the earth 
a year ago. It's cleaner— hasn't stored 
up twelve months' dirt and dust; it's 
dryer and in many ways a greater heat 
producer. Here it is at your service 
on quick order— bright, well screened coal 
in all the standard sizes at standard 
prices far better even than standard 
quality.— Davidge §■ Moody, Binghamton, 
N. Y. 

A roaring fire is an easy thing when 
you burn Kennedy-Clinkerless Coal. It's 
selected coal, free from clinkers and sul- 
phur, which makes it an ideal coal for 
those who are particular about getting 
the most heat for the least cost.— Robert 
W. Kennedy Co., Trenton, N. J. 



COAL 



OF SELLING PHRASES 



Buying coal in the summer is just 
as sensible as gathering ice in the win- 
ter. We are not rushed with orders and 
have more time to take extra care and 
pains. We screen our coal free from 
dust and dirt and deliver by a careful 
and polite driver. Order your coal from 
us. It will give you perfect satisfaction. 
— The Harris % Gans Co., South Nor- 
walk, Conn. 

For open fires. Sure satisfaction every 
time you light a grate fire if on top of 
the kindling is ebony fuel from our 
yards. It's heat and light-giving and 
slate-free when it leaves the mines, 
screened and cleaned again here and 
served to you full weight and with ce- 
lerity of delivery. Order any way that 
suits you. — The Mountain Ice and Coal 
Co., Pueblo, Colo. 

Important facts are worth consider- 
ing. One now is the coming fuel short- 
age this winter. We don't anticipate it 
as a possibility, but regret that it is a 
certainty. We have ample coal now to 
take care of all orders. You will do 
well to look into the matter. Order 
your fuel — get it in your cellar and you'll 
appreciate your foresight this winter. — 
Diamond Coal Co., Los Angeles, Cal. 

Running into money is what you will 
find it to do when you use a poor 
grade of coal. You get no heat for 
baking or cooking purposes, without using 
twice as much material as when you buy 
a high grade coal like the kind we fur- 
nish. It always gives satisfaction and 
we always send it to your order clean 
and full weight. — The Mountain Ice and 
Coal Co., Pueblo, Colo. 

Burning hard White Ash coal makes 
winter living a pleasure. The quality 
of the fuel is always the same and you 
quickly learn how much is needed to 
obtain a certain degree of heat. What- 
ever that degree is, you use less hard 
White Ash coal to obtain it than if you 
were burning other kinds.- — John Byron, 
Waterbury, Conn. 

Now is a good time to order your coal 
supply while the prices are low. Our 
coal is the highest grade — pure, clink- 
erless and in every way desirable. — A, 
J. McGee, Schenectady, N. Y. 

Admiralty coal turns dollars into 
power because low in ash. It is cheap- 
est because it is best. Dividend-pay- 
ing mills and plants in the Carolinas are 
using Admiralty coal. If best for them, 
why not for you? It will pay you to 
investigate. Write for proofs and full 
information. We will send them. — Chesa- 
peake £ Ohio Coal $ Coke Co., Rich- 
mond, Va. 



Everybody happy when you have some 
of our good, heat-giving, no-clinkering 
coal in your cellar. It is the best in 
town. — J. B. Montgomery, Harrisburg. 

We give as prompt attention to an or- 
der for a small jag of coal as though 
we were filling your bunkers. It is al- 
ways better, though, to have a few tons 
on hand. We cannot control labor strikes 
and railroad tie-ups. — Arthur Kuesel 
Coal Co. } Milwaukee, Wis. 

Money in coal ! But it's a good invest- 
ment these cold days. A ton of coal in 
your bins is worth a carload in some- 
one's else yard, if your home comfort is 
of any account. Like the Texas cowboy 
and his revolver, when you want it you 
want it good and plenty. High quality 
coal is the only kind we handle. — W. H. 
Bighter £ Son, Albany, N. Y. 

Where can you get the Wenona Third 
Vein coal that we hear spoken of so> 
highly? Why, of the Bruce Coal Com- 
pany, of course. They always have this 
coal on hand and the price remains 
$3.75 per ton. Give us your next order 
and you will not have any clinkers and 
very little ash to contend with. — Bruce 
Coal Co., Joliet, III. 

Look into the matter. Learn quickly 
of us and how we do business, that's if 
you don't already know. A ton of coal 
we sell can be the ready means of learn- 
ing. Let it be a half ton if you haven't 
room for a ton. — John Byron, Waterbury. 

Coal that lasts. You would not put on 
pine wood if you wanted a fire to last. 
You are well aware that hickory would 
be much better. Why not use the same 
judgment on coal? Order the Old Com- 
pany's coal of us and get the real hot 
stuff that lasts. — City Lumber ^ Coal 
Co., Waterbury, Conn. 

When it comes to cooking you'll want 
the best of coal — the kind that will 
make a hot fire and broil, boil or bake in 
the shortest possible time to accomplish 
best results. Then is the time you'll 
want coal from The Mountain Ice $ 
Coal Co., Pueblo, Colo. 

A trying experience. It is when you 
have to use up a whole bin full of poor 
coal. Be on the safe side and buy your 
coal where standard excellence is the 
rule. Our coal is always high grade 
and clean and will give you no trouble 
when you want to bake, boil or broil. 
— The Mountain Ice '$ Coal Co., Pueblo. 

Talk doesn't make good coal, but good 
coal makes talk. All our customers will 
be found ready and willing to tell you 
how good our coal always is. — M. Truby 
$ Son, Joliet, III. 



COAL 



264, 



ADVERTISERS CYCLOPEDIA 



If you're tired of dirty coal why not 
put our claims to the test? We claim 
a coal-cleaning process which is superior 
to that of any other coal-seller in town; 
which guarantees that there's not a 
pound of coal dirt in any ton of coal 
which leaves our pockets ; a process which 
works as regularly and completely as 
any automatic machinery can work. And 
what we claim for it it does. — Beading 
Coal Pockets, Trenton, N. J. 

We sell fresh coal. Freshly mined coal 
is more desirable than that dug out of 
the earth a year ago. We will deliver 
it to you on quick order, bright and 
glossy and well screened. — E. E. Jones, 
Kenton, Ohio. 

Shooting coal is about the best thing 
to have done at this time. Shoot a few 
tons into your cellar for the winter and 
make your homes frost-proof. Our coal 
is of a uniformly high standard, well 
screened and selected, and free from 
dirt and rubbish that might add to its 
weight while impairing its burning quali- 
ties. If you are shy on your late win- 
ter and spring supply of coal, now is 
your chance to get the best and save 
money. — Anderson Coal Co., Montgomery. 
Ala. 

At this time of the year immediate 
action is necessary to order more coal 
when the bin is empty. Coal must be 
had — and be obtained quickly. Some- 
times this condition of an empty coal 
bin comes upon us before we know it. 
It matters not what coal you use an 
empty bin is bound to come some time. 
The difference is that in using our coal 
it does not come as soon. That should 
appeal to you when the other coals cost 
as much as ours. — John Byron, Water- 
bury, Conn. 

The best coal mined on the Mononga- 
hela river finds its way into our yards, 
and yet we charge no more for genuine 
"first pool" first quality Pittsburg coal 
than is reasonable, taking quality into 
consideration. — Jos. Walton $ Co., 
Louisville, Ky. 

Learn more about Ballard's coal. After 
reading about all other kinds of coal and 
experimenting with them, you try ours 
and you will find more coal in your bin, 
less ash heap and more money in your 
purse. — Ballard's, Binghamton, N. Y. 

Smoke. That's probably what your 
heater will do when you start it. Why 
not start it right? Let us tell you how. 
First, take our dry wood, then our clean 
coal and you will then be so pleased 
you will use no other.— Crane $ Veeder, 
Schenectady, N. Y. 



Good coal. The plain truth about coal 
is that it must give out heat and not 
leave a lot of unburned clinkers behind. 
Clinkers are heavy, and every pound of 
clinkers means the loss of a pound of 
coal. When it comes to coal that has the 
goodness in it, the Alabama coal is best, 
and the best Alabama coal comes from 
the mines owned by — Galloway Coal Co., 
Memphis, Tenn. 

This is the time for coal buying, to 
insure pleasure in the time of coal using. 
We are prepared to supply you with 
just the kind you want at the lowest 
price. Call or phone us about your win- 
ter supply. — A. Pickard fy Co., Charlotte- 
town, P. E. I. 

Squeezing the customer to swell the 
dealer's profits is not our way of con- 
ducting the coal business. We believe 
in fair dealing and want our customers 
to be our friends as well. That is why 
we take such care to keep the best, the 
cleanest and highest quality of coal to be 
had. — The Daniel Keogh Coal Co., East 
Noncalk, Conn. 

Direct from the mines to our yard 
comes the coal we have for sale — coal 
that's famous the country over for its 
free burning qualities, its low percentage 
of ash, its freedom from impurities. 
It's "full value" fuel, and our method 
of taking and filling orders ensures satis- 
faction. Orders placed now save money 
for buyers. Take a look at your cellar, 
then act.— Tom S. Wotkyns $ Co., Troy. 

Buy your coal now. This is a good 
time to put in your winter's supply. 
Coal is liable to advance in price when 
cold weather arrives. We handle the 
ever satisfactory St. Charles coal. Prompt 
delivery. — Meagher Bros., Bay City. 

If you had on Sunday a fire made from 
the coal we sell, then warmth and com- 
fort was your lot in your home even 
though it was cold and damp outside. 
Now there will be other such days this 
summer; why not be prepared for them. 
Next winter's supply of hard White Ash 
Coal put in now will do it. And this 
is just the right time to order. — John 
Byron, Waterbury, Conn. 

Good coal evidence. "The best I have 
ever had." "Send me a ton of the same 
kind as last." These are some of the 
expressions of satisfaction we are con- 
stantly hearing in regard to the coal we 
are now selling. We can truthfully say 
that the coal we are now putting in our 
yard is the best we have ever had; and 
that's saying a good deal. Coal is lower 
now than it will be at any other time this 
year. It goes up again June 1st. — 
United Ice $• Coal Co., Harrisburg, Pa. 



COAL 



OF SELLING PHRASES 



265 



A saving problem. In buying your 
coal now you save money because there 
is a rebate on all coal bought during 
April and May. In the latter month you 
save 40c a ton providing all bills are paid 
on or before June 15th. Righter's coal 
is the standard. — W. H. Righter $• Son, 
Albany, N. Y. 

A burning success is coal from the 
Kelley coal yards — the fuel we take 
pride in selling to the people of Harris- 
burg. No dirt (unless you call ashes 
dirt), no slate, no clinkers, and making 
a clean, hot, lasting fire. For every fuel 
purpose our coal fills the bill completely 
— and you get full weight and prompt 
service here. — Kelley, Harrisburg, Pa. 

Do you patronize a dealer that sells 
poor coal, makes you wait a week be- 
fore it's delivered, even possibly gives 
you short weight and shabby treatment? 
Better change and buy here to get honest 
values. — W. D. Sypherd, Camden, N. J. 

When you want clean coal, free from 
dust, slate and other non-burnable par- 
ticles, order your fuel from this office. 
We take as much care of a half ton or- 
der as of one for a carload. We await 
your call, letter or 'phone message. — 
The Mountain Ice fy Coal Co., Pueblo. 

Comes from the New River-Pocahon- 
tas smokeless coal beds of West Vir- 
ginia. Analysis from West Virginia 
Geological Survey show that it contains 
96 per cent, combustible matter. It is, 
therefore, low in ash. — Chesapeake fy 
Ohio Coal $ Coke Co., Columbia, S. C. 

Buy the coal that will keep your fam- 
ily comfortable from the early morning 
whistle to the shut-down and that keeps 
your home warm during the night. — /. 
W. Ballard Co., Binghamton, N. Y. 

Why Watts' Coal? Because it's from 
the best company. Because the sizes are 
well prepared. Because he is careful to 
have it clean. Because his delivery is 
personally conducted. — Watts $• Son, 
Springfield, III. 

Do not forget we have a special coal 
for this price. It is regular size. If 
you try one ton of it you will not use 
any other. Sheathing paper. We are 
agents for Bird's celebrated sheathing, 
roofing and deadening papers. These 
goods are often specified, but cheap sub- 
stitutes are used. We have these goods 
in stock. Paroid roofing— 1, 2 and 3 
ply. Neponset red rope roofing. Nep- 
onset black building paper. Co-ted 
building paper. Florian deafening felt. 
—Lumber $ Coal Co., Waterbury, Conn. 

A coal with heat. Kennedy Clinkerless 
is a clean, sparkling coal, free from all 



"dead" matter and burns to a fine white 
ash. It's without exception the best coal 
mined. We can make more money on 
other kinds of coal, but prefer satisfied 
customers to large profits. — Robert W. 
Kennedy Co., Trenton, N. J. 

Gee! but it's chilly. These cool morn- 
ings and evenings make a fellow think 
about coal. The time for actual coal 
burning will be here in a jiffy, and then 
you will wish you had your bin full. 
Order to-day while you have the chance. 
— Phil. J. Campbell, Trenton, N. J. 

Within the circle of your acquaintances 
do you know of any one who has not felt 
that it's about time to think of the win- 
ter's coal. It is always wise to fill your 
bins early in the season when prompt 
delivery is possible. Then you are al- 
ways prepared for emergencies. Right- 
er's coal is the best. — W. H. Righter $ 
Son, Albany, N. Y. 

Coal shipments are large. And while 
we expect to be able to make prompt de- 
liveries at all times, we can assure you 
of better service and bottom prices now, 
if you will give us your winter order 
early. Full line of anthracite and other 
good grades. — Clark Bros., Los Angeles. 

Famine imminent. A word to the wise 
is sufficient. We have never sold any- 
thing but the very best grades of the 
various coals, and shall not do so unless 
compelled by the shortage of supply. 
Under the existing conditions, we may 
soon be forced to take whatever we can 
get. When we are forced to sell inferior 
coal we will frankly notify the public. 
We have yet in our yards a good supply 
of genuine Pluto Cannel coal and will 
deliver any quantity, as promptly as pos- 
sible, at the same price you pay for 
Jellico. There is no coal superior to 
the genuine Pluto Cannel coal. You will 
be wise to place your order with us at 
once and thus insure yourself a first- 
class coal. We think in a few days you 
can get none or a very inferior quality. — 
Pluto Coal Co., Lexington, Ky. 

On account of many rumors of short- 
age of coal and that many of the coal 
merchants are reluctantly compelled to 
husband their supplies to their customers, 
we wish to notify our 7,000 odd customers 
that we have plenty of coal of all sizes 
on hand. We always keep a large stock, 
and at the present we positively have 
by far the largest stock in the city. We 
make prompt delivery and guarantee the 
quality or we will take the coal back. If 
at any time we do not give satisfaction, 
we will make good. — The Standard Coal 
Company, Montreal, Can. 



COAL 



266 



ADVERTISERS CYCLOPEDIA 



Buy the coal that will keep your family 
comfortable from the early morning 
whistle to the shut down and that keeps 
your home warm during the night. That 
coal is Kelley's coal. Because it's from 
the best company, because the sizes are 
well prepared, because he is careful to 
have it clean, because his delivery is per- 
sonally conducted; coal is 50c. a ton 
cheaper this month. — Kelley's, Harris- 
burg, Pa. 

Discrimination in buying coal will 
prove to those who aim at quality and in 
getting the best for their money that they 
can find that the coal bought at our yard 
comes nearer filling the bill than you can 
find anywhere in Pueblo. When we sell 
you coal you get coal, not slate, dirt or 
slag. A customer once, a customer al- 
ways. — The Mountain Ice <Jf Coal Co., 
Pueblo, Colo.. 

We wish to impress you with the fact 
that there's no better coal mined than the 
coal we handle. Any one who knows us 
is aware of the promptness of our de- 
livery, our strict attention to all orders 
with which we're favored. Hence we ask 
a share of your patronage. — The Moun- 
tain Ice fy Coal Co., Pueblo, Colo. 

It will please you well. This coal has 
been cleansed from dirt and slate and 
gives you excellent results in heat pro- 
duction. — Allentown Ice Co., Allentown. 

The coal question is the supreme ques- 
tion of the hour. It is one which, with 
the approach of real cold weather, it is 
not wise to ignore. Good coal of first 
quality is a mighty good thing to have 
around the house when the wind blows 
and the frost is on the window pane. 
The best coal in the local market is 
handled by W. H. Bighter $ Son, Al- 
bany, N. Y. 

Cozy rooms. When you buy coal from 
us you get good, clean heat-giving coal 
— the kind that makes cozy rooms. No 
need to have your overcoat on in the 
house when you use our coal. — J. B. 
Montgomery, Harrisburg, Pa. 

Have you ever given Cannel coal a 
trial in your fireplace or open grate? 
We are now handling a superior grade, 
hand-picked and containing a very low 
percentage of smoke. It gives a clear, 
bright flame, and will not snap. People 
who burn Cannel coal want a good article 
and as it is practically the only coal 
that goes into the house that is seen by 
the family, we think we have an article 
that will meet the requirements of a 
critical domestic trade. — John S. Cross, 
Lawrence, Mass. 

The cleanliness of coal is a very im- 



portant consideration. You can't expect 
dirt and slate to burn. Neither can you 
expect coal that is full of foreign sub- 
stances to burn. Our coal is clear coaL 
You get all your money out of it. — L~ 
F. Leonard, Auburn, N. Y. 

Lumps of solid satisfaction are con- 
tained in every piece of Robinson's coal, 
especially for him who pays the bill, for 
he knows he gets his money back in an 
extra amount of heat, and is not paying 
for smoke and clinkers. — H. A. Bobin- 
son Fuel Co., Peoria, III. 

Are you looking everywhere in the 
quest of fuel that gives satisfaction at a 
fair price? Let your search terminate 
here. Coal from Mountain Ice & Coal 
Company suits everyone who's tried it — 
is certain to suit you. We are careful 
about its screening and delivery, prompt 
as you want it. — The Mountain Ice § 
Coal Co., Peublo, Colo. 

Once we start our red ash coal — once 
it is tried — it will carry itself bravely. 
It needs no praise of ours then. The first 
order is all we are anxious about — after 
that you'll come here, anyway. — B lan- 
chard <|* Co., Binghamton, N. Y. 

Want coal? — We've got it to burn. 
Best kind, too. Carefully selected, clean 
coal that is all coal and nothing else. No 
dust, no dirt, no slate. And prices al- 
ways the lowest. When you get a ton 
from us it's right. Our guarantee is 
back of it. You take no chances. — - 
Derby Mill and Elevator Co., Burling- 
ton, la. 

n We want you to wake up on this coal 
business and notice that our coal has 
more glow, wear and warmth, and less 
smoke, than any other. You don't buy 
your coal for the volume of black, sooty 
smoke it has. That's why we recommend 
ours — it is clean. Gives heat and a 
rapid fire, and makes spring cooking a 
comfortable occupation. — Wm. S. Miller 
$ Co., Frederick, Md. 

Satisfactory and well screened coal 
isn't the easiest thing in the world to 
find, but if you will come to a reliable 
yard, where nothing but the highest 
grades of coal is kept, as it is here, you 
will find that you will receive coal in ex- 
change for your money, not slate or dirt, 
as our coal is all thoroughly cleaned 
before delivering. You don't get up in 
the morning and find the house cold, 
because your self-feeder, parlor stove 
or furnace has gone out. Our coal will 
last longer, give out more heat and make 
a smaller percentage of ash and waste 
matter than any other coal. For cook- 
ing purposes it is equally as satisfac- 
tory. — Pardee $ Young, Fall Biver, Mass. 



COAL 



OF SELLING PHRASES 



267 



Freshly mined coal is more desirable 
than that dug out of the earth a year 
ago. Will deliver it to you on quick 
order, bright and glossy, well screened. 
Kindling, stove wood, charcoal, coke, etc. 
— Clark Bros., Los Angeles, Cal. 

You're easy — Yes ; extraordinarily 
pliant — if you pay a penny more — than 
our price — for coal — More money cannot 
buy you better quality — More money per 
ton — cannot increase the quantity per 
ton — by a single ounce — so what's the 
good — buying elsewhere — when here— 
you save half a dollar on every ton. — The 
Pike's Peak Fuel Co., Denver, Colo. 

Once we start — coal — once it is tried, 
it will carry itself bravely. It needs no 
praise of ours then. The first order is 
all we are anxious about — after that 
you'll come here anyway. If you are 
getting perfect satisfaction where you 
are, all right. If you are dissatisfied, 
if the coal is unclean, half dirt — if it 
burns out quickly, we want your trade; 
we guarantee perfect satisfaction. — 
Blanchard $• Co., Binghamton, N. Y. 

You will miss it if you try to get along 
this winter without the proper kind of 
coal. Always bear in mind that the best 
is the cheapest in the end, and that this 
is particularly true when the best costs 
no more than other kinds. We sell the 
best coal that money can buy, but we 
charge no more for it than you will have 
to pay for an inferior article. — Murray 
City Coal Company, Columbus, O. 

Help me down, please. We want to 
help you out of coal difficulties. If you 
have been buying the kind of coal that 
refuses to burn unless it is poked and 
urged constantly it is time that you buy 
the other kind. I have that other kind 
always ready and anxious to burn. Try 
it. — P. M. Magly, Fall River, Mass. 

Satisfaction sells more coal than all 
the boasts that were ever made, and the 
satisfaction that our coal gives the cus- 
tomers is what we depend upon to hold 
our large trade. Are you one of our 
satisfied customers? Better let us place 
you on the list. Will find us wide 
awake. — Robert W. Kennedy Co., Tren- 
ton, N. J. 

Zero weather is here and it's here to 
stay — we have it to contend with all the 
rest of the winter. The best way to 
resist it is with a good fire and the best 
fire is made with the best coal. — Wayne 
R. Brown, Schenectady , N. Y. 

A New Year's resolution on the ques- 
tion of coal supply: Resolved, That I 
am not going to pay the price of getting 
the best high-grade coal and not get it. 



Hereafter I will order Elk River coal 
and see that I get it.— Galloway Coal 
Co., Memphis, Tenn. 

We've found the contented man — He's 
the man who has acquired the "Elk 
River" habit. Elk River Coal is the 
best of all the high grade coals. It 
makes a hotter fire, holds a fire longer, 
has less ash and never fails to give satis- 
faction. — Galloway Coal Co., Memphis. 

An independent mining company not 
in the coal trust offered us for spot 
cash at a reduced price several boats of 
coal if taken in August and September. 
We bought and are giving the consumers 
the benefit of the purchase. When it is 
gone we shall probably have to raise the 
price. So buy now.— B. Hershfield $ 
Son, South Norwalk, Conn. 

Where'll you get the next load? Let 
us try our hands at supplying your coal, 
we can give you an article that's all coal ; 
if you come once we know we will keep 
you. Yes, we will deliver it to-day, if 
you say so. — Blanchard $ Co., Bingham- 
ton, N. Y. 

That burning question can easily be 
solved by using our coal. There is more 
heat bound up in a ton of our coal than 
any others. It is hard and has a long 
life. Order a ton to-day just to see 
how we will treat you. — Davidge $• 
Moody, Binghamton, N. Y. 

An exhibition of coal can be seen at 
any time at our place. You are at lib- 
erty to examine everything with a double- 
barreled telescope, if you choose. One 
thing you'll discover, and that is, it isn't 
possible to obtain cleaner, better coal 
than we offer you. Now's the time you're 
burning coal — here's the place to save 
you money, and get better service. — 
Blanchard fy Co., Binghamton, N. Y. 

We call your attention to the advan- 
tages offered in the using of our Lehigh 
Coal. Less dirt, less dust, more com- 
fort, more satisfaction, more heat to the 
bucketful, more economy to the ton than 
any coal sold. Gives satisfaction because 
it's satisfactory coal. Try it once. 
You'll see the advantage of using it al- 
ways. No trading stamps. Remember 
you get value in coal. — B. Hershfield § 
Son, South Norwalk, Conn. 

Lumps of comfort. It is our pride and 
pleasure to supply in the shape of best 
quality coal for your stove, fireplace or 
furnace. When we haven't anything in 
the coal line you desire, we doubt if any 
dealer in town has it. Our figures are 
as reasonable as the market will permit, 
our facilities for delivery second to none. 
— Graham $ Ross, Great Falls, Mont. 



COAL 



268 



ADVERTISERS CYCLOPEDIA 



Just the word " Coal " ought to be 
enough this time of the year to bring you 
in with an order. Nearly everybody in 
Great Falls now knows the kind of coal 
we sell and the way we handle it. Those 
who have tried our coal say they want 
nothing better. Try a ton of the Nelson. 
— Nelson Coal Co., Great Falls, Mont. 

It's a self evident fact to many that no 
better coal enters this market than is 
handled by us. Question is: Do you 
know it from actual experience? If you 
do not so know, why don't you? You are 
looking for the best of every thing, aren't 
you? Why not use M. & L.'s coal and 
be convinced that you have the very best? 
— M. <§• L. Wood $ Coal Company, Lo- 
gan City, Utah. 

A threatening outlook is prophesied by 
the weather sharps of the government 
bureau at Washington, and the man with 
the goosebone at the country crossroads. 
Cold, cold, cold. That means coal, coal, 
coal. The latter is what we supply — coal 
of grade, at the ruling market price. 
What we promise is clean coal; coal that 
burns freely; quick delivery at short no- 
tice. — Northwestern Improvement Co., 
Spokane, Wash. 

Your coal dollars will go a long way 
just now. Coal is cheap. Our coal is 
ready for you — clean, bright, dry and 
perfectly reliable. The more of it you 
buy at present prices the more money 
you will save. — Blanchard <§f Co., Bing- 
hamton, N. Y. 

The real thing is what you want when 
you need a good article, and what is 
there more needful or of more impor- 
tance to have good than coal? It can't 
be too good, as the more heat producing 
qualities it has the more economical it 
will prove. — Davidge $• Moody, Bingham- 
ton, N. Y. 

Have you ever thought about the dif- 
ference between thoroughly screened coal 
and the make-believe kind? The best 
place to trace it is through your pocket- 
book, and the result will not be very 
pleasing. When the famous Pittston 
coal is well screened the result is satis- 
faction and economy. That's the kind 
we sell. — Davidge $ Moody, Binghamton. 

Don't burn your money. You might as 
well shovel your dollars into the fire as to 
put poor coal into your stove, grate or 
furnace — you can't get good results from 
poor coal. If you come to us you will 
get the best coal in the market. — Randall 
Bros., Atlanta, Ga. 

It's fun to use our coal. Clean, makes 
hot fire and few ashes. Do not miss the 
fun of using it and the satisfaction of 
saving money. Quality the highest. 



Prices the lowest. Weight guaranteed. — ■ 
New England Coal Co., Woonsocket, R. I. 

Take the Hint. — Every loaded coal cart 
you see on the street is a hint to you to 
purchase your winter's supply of coal, 
if you have not already done so. Take 
the hint, and give us your order, to be 
filled with the best grades mined. — 
tStickney $ Babcock Coal Co., Bangor, 

Coal. Coal. Coal. We have this sea- 
son a large stock of extra choice coal of 
all sizes and solicit your orders. Low 
prices. Prompt delivery. Obliging team- 
sters. If you have not tried Cross Creek 
Coal, it will pay you to give us a trial 
order. — F. M. Grifin, St. Thomas, Ont. 

There are lots of people who won't use 
any kind of coal but ours, because they 
are satisfied and happy. Quite a serious 
question, and one you should look into. 
You will need coal very soon, so why 
not try our nice, clean coal, free from 
dire, slate and clinkers? — H. E. Sumner, 
Worcester, Mass. 

Silver Ash is the hardest, purest white 
ash coal — the premium coal of the Lehigh 
coal fields — the best coal that comes from 
the earth. 

And while it is the highest priced coal 
at the mines, we sell it at the price other 
dealers in Trenton ask for ordinary 
grades. — Tatter sail's, Trenton, N. J. 

" Coal's Out Again."— Where will I get 
my winter's supply? Send your orders to 
us, who took such good care of you last 
winter. During the great coal famine we 
sold our coal to everyone at the same old 
price, when every other city advanced the 
price from $2 to $3 per ton. — JR. O. Jones, 
Columbia, S. C. 

Coal that cooks is the coal that the 
cook and housekeeper are looking for. 
There is no coal on the market that is so 
efficient as the Blue Gem. It is free from 
dirt and slate and is satisfactory for 
every purpose. We have cheaper coal 
than the Blue Gem, but none so good. 
We can fill your orders promptly. — 
Roioe Transfer and Coal Co., Knoxville. 

It's a good sign of the character of our 
coal and of our business methods that our 
customers stay with us year after year. 
They don't waste any time on experi- 
ments; they know they can't do better. — 
Buford A. Graves, Lexington, Ky. 

Wow! Wow! — How that touch of zero 
weather did dash up and down the ten- 
der regions of your spinal column and 
cause you to wonder about the coal bin. 
If you need a ton, and need it quick, 
'phone us. It's our pet hobby to deliver 
the best coal in the shortest possible time. 
— Spiller #• Barber, Joliet, III, 



COAL 



OF SELLING PHRASES 



269 



Right up-to-Date. — It may sound a lit- 
tle queer to talk about being up-to-date 
in the coal business because coal doesn't 
change styles, but there are all sorts of 
grades at all sorts of prices, and we have 
to keep posted in regard to dealers, and 
qualities, and prices, in order to serve 
our customers to the best advantage. We 
keep as close watch on these things as the 
milliner does of the Paris dictations. — 
Murray City Coal Co., Columbus, O. 

Justice rules at our coal yards. She 
sees that every customer gets just what 
his money is worth — sometimes more. 

Only the Best Coal rules here from one 
day to another, which is equivalent to say- 
ing that Al coal which freely burns, 
which knows as little of smoke, cinder 
and ash as any coal produces, is here 
subject to your order every business day 
in the year. No one can contradict that 
statement with any degree of success. 
Knox $ Mead, Troy, N. Y. 

Winter Styles — In Coal. — There are not 
many changes to be noted. Heavy black 
stuff is still in vogue for furnace use, 
and if of good quality will produce the 
desired warm effect. By all means have 
both the front and back of your coal 
bins tucked very full. The waste is 
made very small in our coal, as it is all 
screened by us — before delivery. — Gal- 
loway Coal Co., Memphis, Tenn. 

Coal That Is All Coal.— When you buy 
soft coal of J. H. Emery you get that 
which has been properly screened. In- 
stead of paying for slate, shale, dust 
and dirt, you receive the full value of 
your money in coal that is all coal. His 
prices are no higher than others get for 
ordinary coal. One order will convince 
you that there is a vast difference in 
coal. — J. H. Emery Sj; Co., West Bay 
City, Mich. 

All of our coal is carefully screened; 
although the price you pay is no less than 
you would pay elsewhere, it is cheaper 
in the end, because it is coal that will 
last longer than any other. — Murray 
City Coal Co., Columbus, Ohio. 

The rage for buying coal at Ferris' 
shows no signs of abatement and bids 
fair to become almost universal during 
the winter. It is in fact an evidence of 
good taste and excellent judgment to buy 
coal of John H. Ferris, South Norwalk. 

A Real Ton. — There are a great many 
kinds of coal and lots of coal dealers, 
but did you ever stop to consider that 
the quality is the principal factor of 
economical coal? We deal in the best, 
because we know we can best hold our 
trade in that way. Our strong hold is 
in our careful preparation. Every ton 



is thoroughly screened. — Union Coal Com- 
pany, Fitchburg, Mass. 

Coal is black — there's no getting away 
from that; but what we mean by clean 
coal is that it's free from unnecessary 
dirt, slate and stone; that it burns prac- 
tically to clean ash ; that it gives out little 
or no smoke, and that sulphurous fumes 
are just about eliminated — which briefly 
put, indicates that our coal is a fine coal 
for fuel and cooking. The price is now 
as low as it will be this season. Get 
your order in for winter supply. — City 
Lumber fy Coal Co., Waterbury, Conn. 

We couldn't improve the coal, so we 
improve the service. When we built our 
Front street sheds our main idea was 
storage; in our Green Island trestles the 
motive was rapid handling with decreased 
breakage, or in other words economy; 
while in the Cohoes pockets the storage 
and economy ideas are worked out in 
the same structure. The governing ideas 
in all, being protection to our trade, 
economy in handling and convenience in 
location. — Peterson $ Packer Coal Co., 
Troy, N. Y. 

You have found the place — the right 
place — for the purchase of coal if your 
quest has ended here. Reasons? Coal 
is about the same price per ton anywhere 
within a radius of a hundred miles of 
here. But what kind of coal? We guar- 
antee grade, careful screening, no dirt, 
prompt delivery and complete satisfac- 
tion. — Tom S. Wotkyns $ Co., Troy. 

Carrying coal over till next winter may 
seem unnecessary. But you'll be wise to 
do it just the same. Coal is cheaper this 
month than at any time during the 
year. So we advise you to order now 
and save the increase which goes into 
effect each month. It will amount to 
considerable on your winter's supply, 
enough in fact, to be well worth saving. 
Give us your order this month. — W. H. 
Bighter $ Son, Albany, N. Y. 

It's rather hot weather, isn't it? But 
say, have you thought that a few months 
hence it will be cold? Then you will be 
wishing you had your winter's coal safely 
stored, should you have forgotten to order 
it. Listen ! Why not have that coal sent 
to your home now? We offer to fill your 
order and save you money. Just try us 
and see. — Broadway Coal and Ice Com- 
pany, Memphis, Tenn. 

It's pure coal. That is one of the 
great merits of our coal, it is pure. No 
dirt or waste to pay for, no hard words 
or harder thoughts over a poor burning 
fire, but free burning, long burning, in- 
tense heat-giving coal. — P. M. Magly, 
Kenton, O. 



COAL 



270 



ADVERTISERS CYCLOPEDIA 



It's a good business, under present and 
prospective conditions, to buy coal now. 
Wholesalers will, retailers must, advance 
prices soon. Fill up your bins now and 
mark a few dollars saved on your house- 
keeping slate — to say nothing of being 
prepared for strike contingencies. All 
kinds of coal at A. Pickard & Co.'s. — 
A. Pickard $ Co., Charlottetown, P.E.I. 

Wait. That's what they all say — but 
what's to be gained by delaying your coal 
orders ? 

Nothing — but much to be lost; coal 
prices may go skyrocketing some of these 
days. 

Be wise — send us your orders to-day 
when prices are low. Incidentally, there's 
no better coal than we sell you. It's 
clean, properly graded, free from slack, 
slate, gravel, stone. It's just coal. — 
Buford A. Graves, Lexington, Ky. 

Order coal now and save money. Or- 
dering your winter's supply of coal now 
means a saving of money. The selection 
of the justly celebrated Salzburg coal, 
mined in West Bay City, means not only 
a saving of money, but a whole lot of 
satisfaction for those who burn it. As 
a domestic coal it has no equal. Burns 
to a white ash, makes a hotter fire than 
hardwood, costs a third less and does 
not fill the house with soot. — Salzburg 
Coal Mining Co., West Bay City, Mich. 

If your frenzied furnace is consum- 
ing more coal these days than you think 
it should, we have some of that ex- 
tremely hard Plymouth coal that will 
last you much longer than the other 
kinds, and we sell it for the same price 
you are charged for ordinary coal. It 
is perfectly clean. Strictly fresh mined. 
— Ford, Beach fy Powell, Binghamton. 

We were agreeably surprised at the 
satisfaction given by our new Magnolia 
Lump for furnace use, a number of 
people ordering more after testing its 
lasting qualities. Give it a trial and be 
convinced. It's a bargain at $3.75 per 
ton. 

The Black Nancy is the best prepared 
coal in the Springfield market, burning 
as free as Jackson and lasting much 
longer. Another bargain at $3.75 per 
ton. We realize this to be a very broad 
statement, but know that the burning 
of it will prove it. We were disappointed 
at not receiving more Etna, owing to an 
accident at the mines, but expect to be 
able to take care of your orders in a 
very short time. Do not wait until you 
are out. Get your orders in early. — Self 
££ Lilly, Springfield, Ohio. 

Don't shiver and shake by burning 
poor coal. It is all black, but not all 



alike. It's the coal that burns, burns all 
up, and while burning gives heat. That 
is the kind we keep. — Randall Bros., 
Altoona, Pa. 

Mercury went down. Coal went up. 
Gas went out. To meet the demand for 
warmth at prices everyone can afford to 
pay, we will inaugurate a sale of cold 
weather goods. — McKelvey's, Youngs- 
town, O. 

We want you to wake up on this coal 
business and notice that our coal has 
more glow, wear and warmth, and less 
smoke, than any other. You don't buy 
your coal for the volume of black, sooty 
smoke it has. That's why we recommend 
ours — it is clean. Gives heat and a 
rapid fire, and makes spring cooking a 
comfortable occupation. — Wm. S. Miller 
$ Co., Frederick, Md. 

A contented man is a hard thing to 
find, and there is nothing that will make 
him so content to stay at home evenings 
as the attraction and comfort of a com- 
fortable and cheery fire made from our 
superior Renton coal. It gives out a 
clear and steady glow, gives out intense 
heat, and consumes less than any coal on 
the market, and it is only $4.50 a ton' at 
— The Orifin Transfer Co., Tacoma. 

If you need more coal give us your 
order. You will be surprised to see how 
much longer a ton of our coal will last. 
That's because we give really full weight 
and because it's all good clean coal. — 
C. M. Lute, Bay City, Mich. 

If you want a coal that gives absolute 
satisfaction and will do what it is ex- 
pected to do; a coal that is free from 
slack and all other foreign substances; 
that is clean and leaves no clinkers; a 
coal that will save you annoyance for 
use in your kitchen range, buy Fellows' 
Washed Coal. — E. O. Fellows, Minneapo- 
lis, Minn. 

It is time to think of getting in coal 
for the winter. You'll save money by 
buying now; coal is cheaper in the sum- 
mer. It is cleaner, more satisfactory 
in every way; surely is at our price. — 
Blanchard $ Co., Binghamton, N. Y. 

Just the word " Coal " ought to be 
enough this time of the year to bring 
you in with an order. By this time ev- 
erybody in this town ought to know the 
kind of coal we sell and the way we 
handle it. Those who have tried our 
coal say they want nothing better. Try 
one single ton before you buy elsewhere. 
— The Harris $ Gans Co., South Nor- 
walk, Conn. 

The lot we have in now is unusually 
large and clean and we can fill your bins 
without making any dust in the house or 



COAL 



OF SELLING PHRASES 



271 



defacing sidewalk or lawn. — Tattersall's, 
Trenton, N. J. 

Why not patronize the firm that is sav- 
ing you money? Why pay more to oth- 
ers when you can get best grades of 
Lehigh coal at $5.75 per ton? We will 
guarantee ours the best in the market. 
Also weight guaranteed. All coal that 
leaves our yard is cleaned and free from 
slate. A trial order will convince you 
we are the only firm that keeps the prices 
down for you. — B. Hershfield $ Son, 
South Norivalk, Conn. 

War Eagle Egg Nut. — A specially pre- 
pared West Virginia coal that is un- 
equaled for either steam or domestic use. 
Showing over 80 per cent, pure carbon, 
it is a great heat producer and practically 
smokeless. — Hamilton Parker Co., Co- 
lumbus, Ohio. 

When you find the place that gives you 
the most good coal for the least money, 
cling to it. We believe this is the place. 
You may think you are satisfied with 
your present coal service, but we believe 
we can give you still better satisfaction. 
Give us our opportunity. — Blanchard $ 
Co., Binghamton, N. Y. 

The Kennedy Clinkerless Coal is a 
coal for the economical. If you want to 
save a lot of extra expense buy our coal. 
It's a pure Upper Lehigh and burns to 
a very fine ash. No clinkers; no trouble. 
That's why the particular coal buyer de- 
mands our kind. Our coal is screened 
dry. We keep the dirt. — Robert N. Ken- 
nedy Co., Trenton, N. J, 

The last month of low prices — order 
now. The first of September coal prices 
go to the maximum. You'll need coal 
soon and to order the winter's supply 
now, means to save money. The quality 
of coal we sell enables you to get the 
same heat out of little coal as you get 
from a large quantity of an inferior 
grade. Thus you save in price and 
quantity. A 'phone order does the 
work. — /. B. Montgomery, Harrisburg. 

The burning question of the hour will 
soon be the kind of coal that will give 
the best results for the quantity used. 
That question is easily answered by get- 
ting good, clean, solid fuel, the only 
kind we sell. A trial order will dem- 
onstrate the advantage of using it and 
make you a permanent customer. — /. B. 
Montgomery, Harrisburg, Pa. 



This coal is being specially prepared 
for domestic use and will give better sat- 
isfaction than any other coal that ever 
came from the mines in this district. If 
you want the best value for your money 
get your orders in while the quality is 
highest and the prices are lowest. — ■ 
Kansas City Coal and Coke Co., Kansas 
City. 

Although the weather is very hot we 
continue to cut considerable ice in the 
coal trade. We are busy because people 
appreciate good coal. We spend a great 
deal of time and effort in selecting the 
coal we think will please our customers. 
Our stock is now in prime condition 
and if we fill your bins you may wear 
a smile which nothing can remove. — The 
Ferris Coal Co., South Norwalk, Conn. 

Before the weather begins to change 
from summer's smile to winter's frown, 
make up your mind to fill your coal bin 
with our good, clean "FIRST POOL" 
Pittsburg Coal and avoid higher prices 
later on. This month we can deliver to 
you good, clean, fresh-mined " FIRST 
POOL " Pittsburg Coal. — Jos. Walton 
$• Co., Louisville, Ky. 

As in everything else, the American 
Eagle is on top when it comes to the 
coal question. The best coal in the world 
is mined in America. The best coal in 
America finds its way to our yard — ■ 
don't forget that. It's time you were 
talking with us about your winter stock. 
Don't put it off until prices go up. — 
Murray City Coal Co., Columbus, Ohio. 

Filling a bin with coal for winter use, 
with a superior quality that will give 
full satisfaction, is what we do always 
when your coal is ordered from our high 
grade Canon coal. Good, clean coal, 
fair prices and prompt delivery is al- 
ways appreciated by the public, and they 
get it every time from our yards. — P. 
A. Cessna, Pueblo, Col. 

Has his wagon stopped at your house? 
Have you ordered your winter coal? 
We've been advising you to do so right 
along and get the advantage of low 
prices. To-day they went up. Next 
month they will go still higher. The 
sensible thing to do is to order your coal 
now and make a saving. By getting it 
here you get the best quality at no higher 
prices than prevail elsewhere. Telephone 
us. — /. B. Montgomery, Harrisburg, Pa. 



COAL 



272 



ADVERTISERS CYCLOPEDIA 



COFFEE, TEA AND COCOA 



Coffee. If your morning cup doesn't 
taste right, don't blame the coffee; some- 
times it's the cook's fault, sometimes 
the coffee pot. If conditions are right, 
you won't make poor coffee with our 
" Supreme Blend," which for strength, 
richness and aroma cannot be surpassed. 
— George Lockitt's Sons, Brooklyn, N. Y. 

Teas, for instance. Teas that require 
less for a drawing; kinds that give the 
true tea-flavor; and for what inferiority 
has heretofore cost. And what is true 
of teas is equally true of coffees and 
spices and a good many other things — 
Simpson Crawford Co., New York. 

It is not talk, or boast, or guess, for 
"Ye Old Home" Coffee makes its own 
success. Note the investment. Four 
pounds for $1. — Bresnahan Grocery Co. 

Trenton's greatest gift givers. The 
"Cup o' Kindness." 

It strengthens and cheers, 
Nor causeth to stumble; 
It's welcomed alike 

By the great and the humble. 
— Muschert, Reeves $ Co., Trenton, N. J. 

Start the day right and everything 
will run smoothly. The proper way is 
to start with a steaming cup of our 30- 
cent blend coffee. It is always uniform 
and bound to please. It will make the 
husband look pleasant at the breakfast 
table. It will keep the wife in smiles all 
day long. It will keep the children out 
of mischief. When you want coffee, think 
of Chase Bros., Des Moines, la. 

Found. A place has at last been found 
where a high grade tea and a fine- 
flavored coffee can be bought at a mod- 
erate price. No premiums. No presents. 
No trading stamps, but your money's 
worth of tea and coffee. — Heroy, Tren- 
ton, N. J. 

Unparalleled Thursday bargains fetch- 
ing attractions for provident spenders. — 
Mendel $ Freedman, New Haven, Conn. 

Plasmon cocoa, 55 per cent. Plasmon 
builds up — does not tear down like coffee. 
You can drink all you want of it and 
always feel the better for it. — Plasmon 
Co. of America, Rochester, N. Y. 

We pride ourselves on not selling tea 
at less than 50 cents a pound, because 
that's as low as good tea can be sold. 
The cheaper the weaker it is and the more 
you need. A pound of our finest quality 
COFFEE, TEA 



80-cent tea will make more than twice the 
number of cups of tea that a 40-eent tea 
will and besides you get the fine flavor 
where you get a rank flavor in the cheap 
tea. — Hendt, Kenton, Ohio. 

Every grocer in America will tell you 
he has good coffee. Every grocer in 
Owensboro will tell you this, but no 
merchant will look you in the face and 
say his coffee is better than Chase & 
Sanborn's coffee. He may muster up 
courage and say his coffee is "just as 
good," but he stops right there. — The H. 
B. Phillips Co., Owensboro, Ky. 

The tea and coffee store opened Fri- 
day. It was more than an opening — it 
was a rush-stock sent here for a week's 
selling exhausted in a single day — brut 
there are immense stocks where the 
supply came from. The Empress Tea 
& Coffee Co., who conduct the depart- 
ment, owns and operates its own planta- 
tion. Sells to you direct — that's the little 
price secret. A new supply will reach 
us for to-morrow's selling and the same 
low prices and high qualities that brought 
you here in thousands opening day will 
bring you again. — Boston Store, Milwau- 
kee, Wis. 

Great Atlantic & Pacific Tea Co., 
Muncie, Ind., give for two days a hand- 
some china vase to every purchaser of 
50 cents' worth of certain specified goods. 

Many years ago on the island of Java 
the government controlled the plantations 
which produced the best coffee. But 
since that time the private plantations 
have been improved to such an extent 
that they now produce better coffee than 
was ever grown on the government plant- 
ations. The Milanola plantation is one 
of the best in Java. The coffee pro- 
duced there can be bought for 35c. pound 
only at — M. C. Dingwall's, New Haven. 

Loeser cofee. As soon as Loeser 
coffee became a regular feature of store 
service, served in the restaurant, people 
began asking us to put it up for home 
use. It is a blend which we decided upon 
after much experimenting, as being most 
unvaryingly successful in producing per- 
fect coffee. And because of the critical 
attention to its proper " ageing," Loeser 
coffee is specially sustaining and whole- 
some, as well as clear, rich and fragrant. 
Try a pound package at 30c. You will 
come back to order a 5-pound screw top 
canister.— F. Loeser $ Co., Brooklyn. 
AND COCOA 



OF SELLING PHRASES 



273 



Cofee for camp. Take plenty — peo- 
ple seem to drink fabulous amounts of 
coffee out of doors, and nothing is so 
grateful after an all day tramp or fish. 
Loeser coffee — well known in the restau- 
rant — comes in convenient five-pound can- 
isters with screw top. Every ounce tells, 
because of our care in blending and our 
insistence upon the proper age of the 
coffee for flavor and quality. Hence 
Loeser coffee is more sustaining, more 
fragrant and more economical than most 
coffee bought in this country. It comes 
in the bean, ground and pulverized. — F. 
Loeser § Co., Brooklyn, N. Y. 

Good coffee possesses a direct bene- 
ficial action on the system. Just as well 
grown nutritious celery is said to supply 
the brain with phosphates — food for the 
brain cells — while poorly grown celery 
has no such effect. So it is with good, 
well-cultivated, well roasted coffee. Such 
coffee supplies the nerve centers with an 
element that feeds the nerves — tones them 
up — makes them strong. Since the nerves 
control every function of the body, good 
coffee benefits all the organs of the body, 
gives you a strong mental grip, and helps 
make your success. But poorly grown— 
badly roasted coffee does not possess 
this beneficial effect, and has absolutely 
no beneficial action on the nervous sys- 
tem. Seal Brand coffee is good coffee. 
It is rich in the nerve feeding element. 
A cup of Seal Brand coffee is beneficial 
to health — it feeds the central nervous 
System — its rich, delicious, creamy taste 
and fragrant aroma make it a most de- 
lightful beverage. — Chase '§ Sanborn, 
Boston, Mass. 

Now when sultry summer breezes in- 
tensify your thirst and ice water fails 
to relieve it it's time to try our tea, iced. 
Its rare flavor and invigorating quali- 
ties make it pre-eminently the hot weather 
drink. Black and green blended specially 
for making iced tea; 50c. a pound. We 
have all the other iced beverages and you 
may take your choice, but after trying 
our tea iced you will never willingly be 
without a supply. — W. A. Reichard, 
Wilkes-Barre, Pa. 
p/^ Iced tea is a very healthful drink if 
properly made — and good tea. And it 
isn't necessary to pay a big price. Some 
of the most particular tea drinkers de- 
clare that our 50c teas have that smooth, 
rich, aromatic, just-strong-enough flavor 
equal to the grade sold elsewhere at 75c. 
It is delicious and very refreshing when 
iced.— W. A. Reichard, Wilkes-Barre, Pa. 

Iced tea weather. While many teas 

are fairly palatable when steeped, good 

teas alone produce an entrancing cup 

when iced. The better quality teas, like 

COFFEE, TEA 



caricol, have no such acrid, herby taste 
as the inferior sort, and icing makes or 
unmakes a tea.— Thos. Martindale $ Co., 
Philadelphia, Pa. 

The tea you buy somewhere else was 
probably just as good tea originally as 
my tea. But tea that is constantly ex- 
posed to the air loses strength and that 
delicate flavor and aroma without which 
tea isn't tea at all. Tea exposed to con- 
tact with green groceries absorbs their 
taste. That isn't the way I keep tea. 
Buy your tea here and note the differ- 
ence.—/. A. Early, Waco, Texas. 

Fresh and fragrant choice and Jap any, 
are the teas we offer you. If you have a 
particularly fastidious tea taste, we wish 
you would try our tea. You can't help 
but like it. It is made from fresh, ten- 
der young leaves, carefully prepared. We 
make a specialty of tea and coffee. We 
always have our eyes open for the best. 
You don't need to know anything about 
tea to tell the quality of ours. — E. E. 
Nichols, New Haven, Conn. 

Fancy new crop Formosa Oolong teas. 
It is the policy of this store in the mat- 
ter of tea, as in all other goods we sell,, 
to give the best possible value for the 
money. When we make a statement about 
our teas, we are prepared to back it up 
with goods that do credit to the claim 
we make. No particular sensationalism 
about our tea sales, but the quality is 
there, the value is there and observing 
buyers usually come back for more. To- 
day we are talking about a special bar- 
gain in Oolong as a farewell sale for 
the old year. A new tea — tasty — good 
strength and fine flavor. It is well worth 
what we usually sell it for, namely, 50c. 
pound. To-day we will cut out the 
profit and let you have all you will take 
of this fine Formosa Oolong tea for 35c. 
lb., 3 lbs., $1.00. The more you buy the 
better you will- be pleased. — Newton^ 
Robertson <§• Co. Hartford, Conn. 

Considering the cost. There is abso- 
lutely nothing that you can have on 
the table that will afford as much com- 
fort and satisfaction as a cup of Max- 
well House Blend cofee. If you have 
never used it, you have never realized 
in its fullness what real coffee means.— 
Cheek-Neal Cofee Co., Houston, Texas. 

A treat for cofee drinkers. Baker's 
Barrington Hall steel cut coffee is without 
an equal. By the method of cutting it is 
free from coffee dust and chaff, taking 
away the bitterness. The particles are 
uniform in size, improving the flavor. It 
is the ideal coffee. Try a can. Try our 
Monogram tea. — Alex. Campbell, Deni- 
son, Texas. 
AND COCOA 



274 



ADVERTISERS CYCLOPEDIA 



CORSETS 



The extra length below the waist line 
is a new feature in this season's corsets. 
The style shown in No. 419 is especially 
desirable for medium or fleshy figures. 
Owing to the ample fulness from the 
hips, graduating toward the back of the 
corset, absolute freedom is given. The 
model is planned to curve gracefully, yet 
it fits the waist line snugly, creating the 
small waist effect so much desired. — 
Benner, Begg <% Garvin, Grand Forks. 

The Easter frock will soon have its first 
fitting — the important fitting that deter- 
mines the set and the style of the com- 
pleted garment. Its correctness will de- 
pend much on the cut, but more on the 
corset over which it is shaped. If the 
corset is a Fasso, the gown will have the 
best of all foundations. — Frederick 
Loeser <$• Co., Brooklyn, N. Y. 

Perhaps you bought a new corset about 
holiday time — one that a friend recom- 
mended. You were delighted with it. 
Immediately you were several inches 
longer waisted. Your belts had to be 
taken in. Women complimented you on 
your trim, erect carriage. Then things 
began to happen — the corset began to 
curve out at the hip instead of sloping 
in a graceful line. The bones slipped 
up in the casings and the loose cloth 
rumpled into crosswise ridges that caused 
great discomfort. The corset felt too 
tight at the top and had stretched loose 
at the bottom. It began to " ride up " so 
that after a few hours of wear you were 
shorter waisted than when first dressed. 
The corset may have been all right in 
itself, but it did not fit you. No good 
corset that fits perfectly will lose its 
shape, or slip, or feel uncomfortable 
after a few months of wear. The thing 
is to get the corset that fits. One way is 
to try all the models of every make of 
corset. Another way is to consult with 
somebody who understands the needs of 
every type of figure and who has at com- 
mand every good sort of corset made. 
Here in the Loeser store is the most com- 
fortable and complete corset store in 
Brooklyn. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

The new C-B models for 1907 have 
very many interesting features. Through 
close attention to the style tendencies the 
model makers have embodied features 
that will build a type of form adequate 
to the requirements of the most exacting 



modiste. The new models give as far as 
corset lines can portray, the effect of 
extreme slenderness. Long and sinuous 
are the ultra high-bust effects. By skill- 
ful designing the depth of the bust is 
secured without stiffening, as fashion re- 
quires that the form be willowy, and yet 
closely corseted. — T. A. Chapman Co., 
Milwaukee, Wis. 

Royal Worcester corsets in high or 
low bust, Princess hip, black, white and 
gray; also blue and pink, all sizes. These 
styles are sold everywhere at $1.50 a pair. 
As an extra special for these three days. 
— C. Cohn, San Bernardino, Cal. 

The fact of our carrying so many 
models in Warner's rust proof corsets is. 
justified by the standard of the make. 
There is no make that stands higher, and 
we doubt if there is one that stands so 
high. Every pair of the corsets is first 
quality. If you are not familiar with 
them, give us an opportunity to demon- 
strate to you their several excellent 
points. You will then see why our con- 
fidence is so unlimited. We carry all the 
necessary models for fitting any and all 
types of forms. No small factor in the 
comfort of these corsets are the Security 
rubber button hose supporters — there 
is no better supporter, and we doubt if 
there is one so good. — Warner's, Albany. 

The new corset store. This beautiful 
department upstairs has opened in a 
most satisfactory manner. We now have 
unlimited room and the softest daylight 
to show the many handsome lines. Ex- 
acting women who require certain defined 
lines in their corsets are absolutely as- 
sured of satisfactory selections in the 
new corset room upstairs. — Field, 
Schlick $ Co., St. Paul, Minn. 

La Vida Corsets. You can get a La 
Vida Corset in an ultra shape or shape 
not ultra, but thoroughly fashionable in a 
variety of styles, varying in price from 
$3.00 to $8.00 a pair. These corsets are 
fitted free of charge by our experienced 
corsetiere, Miss Forster, who has a prac- 
tical knowledge of corsets that enables 
her to judge each corset style and the 
kind of figure to which it is exactly 
suited. Alterations are made right in 
our own corset department, thereby in- 
suring a prompt delivery of goods. 
Make an appointment to be fitted at your 
home or in our corset-fitting room. — 
Miller <£• Swartz Co., Trenton, N. J. 



CORSETS 



OF SELLING PHRASES 



275 



Is an excellent model for well de- 
veloped figures. Its closely stitched front 
subdues abdominal prominence and 
rounds the figure into graceful lines. 
Made of white imported coutil. Trimmed 
across top with lace and ribbon. Hose 
supporters at front and hips. — Weingar- 
ten Bros., N. Y. City. 

Women who invariably pay the above 
sum for their corsets and have been wait- 
ing for certain styles and sizes to come 
in can now be suited the first time they 
come down town. The new Royal Wor- 
cester styles are here in force, long hip 
and low bust, long hip and straight front, 
short hip and high bust. The most com- 
plete showing of corsets in the city. — C. 
Colin, San Bernardino, Cal. 

Special attention is directed to a num- 
ber of new models in corsets — the Lily of 
France, the Sapphire, the Parame. Ex- 
clusive effects in coutils, plain and fancy; 
batiste, plain and embroidered; rich 
silks, beautiful satins, fancy broche, etc., 
especially designed to meet every re- 
quirement of the season's fashions. — 
Woodward <$• Lothrop, Washington, D. C. 

G. D. Justrite corsets in one of the 
most popular styles of the day; abso- 
lutely perfect fitting to figures it is 
suited for; made of batiste, in medium 
low bust, long over hips; supporters at- 
tached to front and sides. — Whitehouse 
Dry Goods Co., Spokane, Wash. 

Some concerns contend that we lose 
money on every pair of Nadia corsets we 
sell; on the contrary, we get a small 
profit, not large, of course, because no 
other corsets have been sold for so little 
over actual worth of material and work. 
These corsets are made expressly for us 
by the best corsetieres in this country. 
It doesn't cost the manufacturer a cent 
to put them on the market, nor can 
any one dictate our prices. — Montgomery 
Fair, Montgomery, Ala. 

A Diana corset. In order to more 
thoroughly introduce our world-renowned 
Diana corsets — the most graceful and 
symmetrically proportioned model of 
the twentieth century — of highest excel- 
lence, both in material and construction, 
we shall offer them during this sale at a 
special discount of 20 per cent. — E. E. 
Atkinson <$• Co., Minneapolis, Minn. 

The triumph of science, the success of 
years of experience, has finally been 
reached in our new Stevecco corset here 
illustrated. In this model every effort 
has been made not to provide the best for 
a predetermined price, but to produce the 
finest made and best designed corset for 
a well developed figure, the price the least 
consideration. The result is a corset 



that is the greatest creation of the age. 
This model reduces the hips and creates 
a long tapering waist line so necessary 
as an effective foundation for the ultra 
tailored gowns. Above the waist this 
corset is cut long but very roomy, form- 
ing a straight line at the top and boned at 
the sides of the bust with bias sections 
of whalebone, thus holding the bust for- 
ward, an almost universal need with all 
full figures. — Chas. A. Stevens $ Bros., 
Chicago, III. 

The Nemo Corset — Model for Stout 
Figures. This is the only corset that can 
preserve in stout figures the erect straight 
front without physical discomfort and 
consequent strain, distorting the shape of 
the corset. This effect is secured by the 
means of relief straps fastening in front, 
confining and bearing the weight of the 
abdomen. It's a comfort to wear them. 
— The T. Eaton Co., Winnipeg, Can. 

Most women could be an inch longer 
waisted and slimmer waisted if their 
corsets were right — were built to produce 
the desired effect, not only for the first 
week or so before the corset had been 
changed by the pressure of the figure, 
but to produce it to the last moment of 
wear. Only exactly the right corset can 
do that, and in every case. — Frederick 
Loeser <§• Co., Brooklyn, N. Y. 

The Heath corset is the only radically 
new corset. It is the only corset in the 
world that improves the health by im- 
proving the figure. The cause is in the 
back. The effect is in the front. No 
matter how well you feel, it certainly is 
a comfort to feel better. No matter 
how well you look, it certainly is a pleas- 
ure to look better. The Heath corset will 
improve your figure, your comfort and 
your health. This can easily be proven 
by demonstration. — Virginia Bowie, At- 
lanta, Ga. 

"Tapering Waist" R. & G. Corsets 
give the graceful tapering contour and 
the defined waist line demanded by the 
prevailing fashion. A style for every 
figure and every kind of dress. R. & 
G. Corsets wear as well as they fit and 
they fit to perfection. — Fred Lazarus, 
Lexington, Ky. 

The new spring models are here in 
abundance and are shown in two different 
weights. Some in batiste — ideal for 
this season of the year. In this style we 
call special attention to our No. 2 model, 
which is made of the best all linen fab- 
ric, is of medium high bust style, has 
long hip and is equipped with two pairs 
of hose supporters and hooks in front to 
hold the skirt down. Price $1.00.— 
Gimbel Bros., Milwaukee, Wis. 



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If you have been waiting for your size 
or style, come in the first time you're 
down town. The new Kabos are now 
here. Stocks now contain practically all 
sizes in every style. Expert fitters are 
always at your service. — The Crescent, 
Spokane, Wash. 

The New York expert corsetiere who, 
by special arrangement with the makers 
of the famous La Grecque models, is 
here to show and explain the very latest 
ideas in the corset art, and to fit you 
with a corset designed for your especial 
form. An opportunity that no progres- 
sive woman should miss. There will be 
no charge for consultation or fitting. — 
H. M. Vorhees $ Bro., Trenton, N. J. 

Fit and comfort guaranteed in Eaton 
corsets. Don't need to pay a fancy price 
to secure that perfect fit and comfort 
that every woman demands in a corset. 
Even our most moderately priced corsets 
possess it. Our corsetieres will help you 
to secure it. — T. Eaton Co., Winnipeg. 

" Binner " corset. Well-dressed women 
must of necessity wear first-class cor- 
sets. Many find in the " Binner " the 
realization of their desires. It possesses 
the virtues that accentuate the elegance 
of the good figure, and imparts to the 
figures that are otherwise, a dignity, 
grace and ease foreign until its advent. 
We know that many women would be- 
come converts to the charms of the " Bin- 
ner" were they to make a trip here to 
become personally acquainted with this 
wonderful corset. No time like the pres- 
ent to obtain this knowledge. Our spe- 
cial demonstration of the " Binner," in 
charge of an expert, is inviting to women 
who covet a good figure. This corset 
will help in gaining it, to which may be 
added comfort, style and durability. Ap- 
pointments made for special fittings. — 
John G. Myers Co., Albany, N. Y. 

Corsets that combine all comforting 
points. First of all, we seek to give 
comfort to all who come to our store. 
Just now we naturally give light, thin 
corsets a good deal of consideration. The 
sorts of corsets wanted for hot weather 
wear are here a-plenty. Starting with 
models that contribute much to the at- 
tainment of graceful figures and fine ap- 
pearance of gowns, we have lightened the 
weight of several lines of corsets with- 
out lessening their strength in any part. 
These corsets are undeniably the best 
ever seen for keeping comfortable in on 
hot days. — Burke's, Rochester, N. Y. 

Ladies live in corsets and what is life 
if you are not comfortable and happy? 
No lady can be comfortable, much less 
happy, in an ill-fitting corset. There are 



unshapely things called corsets, they look 
like corsets, but they don't fit as a corset 
should fit. We don't talk corsets for the 
pleasure of seeing our corset ad in the 
paper. We talk corsets because we have 
the kinds of corsets that back up and 
confirm every word we say about them. 
We could say it stronger but would 
rather let the corsets demonstrate the 
facts. — Bay City " Cash " Dry Goods 
Store, Bay City, Mich. 

Speaking of corsets it's a well-known 
fact that the grace, ease, symmetry and 
well-rounded, erect form figure of the 
typical model-formed woman of to-day 
depends largely upon the improvements, 
both hygienically and artistically, in the 
styles of the modern corset. The female 
figure is gradually being allowed to as- 
sume the outlines and proportions repre- 
sented by the Greek Goddess, Venus de 
Milo — the artist's ideal of female loveli- 
ness. The corset or girdle is made to fit 
the figure, not the figure to fit the corset. 
Just another step in the line of the 
present day " new thought " and in keep- 
ing with modern progress. — A. D. 
Baughman, Charlotte, Mich. 

Something different. A new era for 
us in corsets. A corset that is made to 
fit any figure comfortably and give per- 
fect ease of movement, and the right 
form to the figure; a corset that gives 
that becoming appearance so much de- 
sired and on which any shaped skirt 
hangs easily, naturally and gracefuly. — 
McConnell $• Co., Scranton, Pa. 
" True grace, a gift fram fairyland, 
On earth with style walks hand in hand." 

There is no article in a woman's ward- 
robe that gives here any more concern 
than the corset. Every woman who knows 
the bewitching charm of a perfect figure 
— and what woman does not — knows that 
the corset is the very foundation over 
which are fashioned the beautiful gowns 
for all occasions. If the corset is not 
made right then the gown will be a fail- 
ure — then, Oh! dear, such a time. — J. W. 
Milliken, Traverse City, Mich. 

The gowns for the spring and summer 
season demand corsets which fit the fig- 
ure as perfectly and as smoothly as a 
glove does the hand. With our fitting 
rooms which assure the privacy of one's 
own home, our eminently skilled cor- 
setieres and a collection of models with- 
out an equal, our facilities for providing 
an absolutely perfect, comfortable fit, 
and at the same time rounding out all 
the graceful curves and lines of the 
figure are not excelled elsewhere — not 
even in the great salons of Paris. These 
are a few of the very recent models. — 
Marshall Field $ Co., Chicago, III. 



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277 



Don't think that because we mention 
only high grade corsets that our stock 
consists entirely of them. There isn't a 
more comprehensive stock in the city. 
Prices as low or as high as you wish to 
pay — there's the best possible value at 
Jones' Dry Goods Co., Kansas City. 

If they're not as good a dollar's 
worth as you have ever seen, then we're 
much mistaken. They have every ear- 
mark, every detail of finish and model- 
ing that you'd expect in an A No. 1 
dollar corset. It's the manufacturer's 
way of introducing his dollar corsets, to 
sell them at 59c. once in a while to show 
you how good they are. — S. P. Dunham 
$ Co., Trenton, N. J. 

The correct figure for fashion require- 
ments will be described and the proper 
Corsets for various types of form will 
be shown. Instructions given in the new 
method of lacing and putting on Corsets. 
Models used in practical demonstrations 
will be the Redfern. — Kaufman, Straus 
<§• Co., Lexington, Ky. 

To-morrow we will present a series of 
the new models, each in a complete va- 
riety of styles. In the La Premiere Cor- 
sets, which are recognized as the highest 
expression of the corsetiere's art, you 
will find the newest Parisian ideas ex- 
pressed. — Saks §■ Co., New York, N. Y. 

Some of the corsets have been espe- 
cially made for us to sell at these prices; 
others are in lines that we shall dis- 
continue, and on which we have marked 
radical reductions. — Wanamaker, New 
York. 

To obtain a certain kind of figure is 
the desire of the fashionably dressed. 
Which corset shall it be ? Only the model 
that will shape the form into fashionable 
contour, without a shade of discomfort. 
We know the Kabo to be that corset. — 
Donaldson, Minneapolis, Minn. 

Not because it is the special corset ex- 
ploited by this store, but because it 
ranks first in quality of materials used 
(including boning, covering, laces and 
even the thread with which it is stitched) 
and in the shaping, which is both grace- 
ful and comfortable, we heartily com- 
mend the American Lady. They are 
specially noted for the great variety of 
models to be found among them — suit- 
able to the various requirements of 
women who wish to look smaller; slight 
women who must have curves; average 
sized women whose good points should 
be accentuated. Taboo shapeless cor- 
sets—you'll find the well-fitting Ameri- 
can Lady a boon after you have tried it 
— a rest, a support; an aid to a better 
figure. Made by one of the two best 



corset makers in America. — Schipper <Jf 
Block, Peoria, III. 

We are glad to announce that Miss 
Worch, the expert corsetiere from New 
York, will remains here one week 
longer, and those who have not yet prof- 
ited by the merits of her assistance in 
suggesting and fitting the proper Nemo 
model, still have this valuable oppor- 
tunity. There is no mistake about the 
excellence of Nemo corsets. They ac- 
complish more towards perfection and 
grace of form, give better results in 
comfort and wear, than any corset that 
is made in America. Daily experience 
is proof of the claim. Comparison of 
results justify it. The demonstration 
will thoroughly convince you. Come 
and be fitted in one of the series of 
models in the Figure-building or Self- 
reducing System, as your needs may re- 
quire. There is a type for every figure, 
however stout or slender, and these cor- 
sets will do more than you have any idea 
they will, or than we can tell you. No 
other corsets have the same features, 
or the Nemo would not be so famous. 
— Davison-Paxon-Stokes Co., Atlanta. 

Some new summer corsets made of the 
lightest silks, batistes and scrims, have 
just been received, and our patrons will 
find that we have given the same care 
and attention to details in the making 
of our inexpensive as well as our more 
expensive models. Consequently the 
many patrons of our high-class models 
who require a greater number of cor- 
sets for summer wear and desire a more 
medium priced one can now secure same 
in the less expensive materials that arc 
as near the original models as machine 
work can duplicate hand work. — Mann- 
heimer Bros., St. Paul, Minn. 

Miss Williams, the special corsetiere 
of New York, who has been with us the 
past few days, consents to remain an- 
other week for the express purpose of 
introducing our "La Marguerite" and 
"Kabo" corsets. We thought it ad- 
vantageous at this time when you were 
having new spring and summer gowns, 
and urge you to embrace the oppor- 
tunity. It will give Miss Williams pleas- 
ure to show you these corsets, even 
though you are not intending at present 
to purchase. — Wm. J. Baucus Co., Bing- 
hamton, N. Y. 

Corsets that are right. Right in style, 
right in quality, right in finish and right 
in price. Don't blame your dressmaker 
if she can't make a gown to fit over 
an ill-shaped corset. We have corsets 
adapted to every form and figure.— 
Haines Bros.. El Dorado, Kan. 



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For several years we have been the 
exclusive headquarters in Boston for 
these famous corsets, which are high 
in the people's favor for excellent and 
sufficient reasons. They are made of im- 
ported cloths out of which the stretch 
has been taken. They are filled with 
lively whalebone, which renders them 
always well fitting as when first adjusted 
to the figure. The models are very nu- 
merous and in great variety, assuring 
to each wearer the precisely proper shape 
for her figure. La Vidas are hand built, 
and, while in all respects equal to the 
Parisian makes, are considerably more 
reasonable in cost, as there is no duty 
to be paid upon them. — Shepard Nor* 
well Co., Boston, Mass. 

Short corset talk. Pithy, but intelli- 
gent. Have you ever thought how much 
the corset has to do with the making 
or marring of a figure, and how difficult 
it is to make a wise selection from 
among so many models shown, to tone 
down an overfull figure, to correct de- 
ficiencies and aid you in becoming prop- 
erly corseted? We employ an expert fit- 
ter, who is always in attendance at our 
corset department. — The Crescent, Spo- 
kane, Wash. 

These wonderful corsets give the wear- 
ers easy, graceful figures and help them 
to hold themselves erect, but they do it 
without requiring tight lacing. — Hudson 
Bay Stores, Vancouver, B. C. 

In selecting your summer corset it is 
necessary to have an expert to fit you 
and not choose blindly. We employ 
experts who have made intelligent cor- 
set fitting a study, and carrying, as we 
do, the largest corset stock in Pitts- 
burg, we can give you that " corset sat- 
isfaction " so necessary to all women of 
fashion. — Kaufmann's, Pittsburg, Pa. 

One dollar for best quality linen Ba- 
tiste corset — the ideal material for sum- 
mer wear, with maximum of strength 
combined with minimum of weight. — 
Gimbel Brothers, Milwaukee, Wis. 

A summer corset is not good simply 
because it is cool — material counts for 
little if the shape and making are poor. 
However, it is not at all impossible to 
get both — a good model and cool ma- 
terial at a very moderate price. — The 
Wanamaker Store, Philadelphia, Pa. 

The correctly shaped corset contributes 
grace and charm to the figure and thus 
adds to the comfort and pleasure of the 
wearer. An indifferently made corset 
produces the contrary result and often 
impairs the health. Our corset depart- 
ment is stocked with every conceivable 
make of properly made corsets in the 



latest prevailing styles and all sizes. Just 
a hint of what we carry in this division 
of our great store. — Joel Gutman $ 
Co., Baltimore, Md. 

It's the corset that makes or mars 
the fit of the costume. A corset may be 
high grade as regards materials and yet 
lack that graceful and comfortable fit 
so necessary. We mention here two 
lines that we consider absolutely per- 
fect — that represent the highest achieve- 
ment of corset making to date. — Robert 
Wright $ Co., Brockville, Ont. 

Two ways of looking at the corset 
question in summer: A good many 
women buy cheap corsets, especially 
young women, because of the exercise 
and heat spoiling them almost at once. 
Others believe that good corsets pay bet- 
ter because they can be washed and done 
over. For those who prefer to buy fresh 
corsets often we have: — Shipper $ Block, 
Peoria, III. 

When a corset feels like a well-fitting 
glove you may feel assured that some- 
thing is being attained in the way of 
figure result. Just this feeling is sensed 
from Warner's Rust-proof Model 488. 
A summer corset of batiste, a reliable 
fabric which resists the strain, fitting 
smoothly and beautifully, shaping the 
form into the up-to-date figure style. — 
Golden Rule Bazaar, Crookston, Minn. 

Summer corsets. — One might as well 
think of wearing furs in summer as the 
regular heavy corset. Let us fit you 
in a cool net or batiste corset that gives 
as perfect form as a heavier corset and 
is absolutely comfortable. — Sibley, Lind- 
say fy Curr, Rochester, N. Y. 

Corsets never played so important a 
part in dress as now. Time was when 
almost any kind was tolerated, but now 
there is nothing that woman is so par- 
ticular about. This store foresaw that 
and now can satisfy corset wants with 
greater exactness than any other store 
in the two cities. — Goodfellow's, Min- 
neapolis, Minn. 

A chat about corsets. There is no such 
thing as a well-fitting dress and a poor 
fitting corset combined on the same fig- 
ure; for the lines of one must conform 
to the requirements of the other. We 
use the greatest care in selecting our 
models of corsets and of all popular 
brands. — Hamburger's, Los Angeles. 

Fashion's best models. " Her lady- 
ship " corsets are the smartest models 
known to the corset manufacturers' art. 
There never has been made another cor- 
set that has achieved such universal favor 
throughout the style centers of the world. 
— Bergner's, Peoria, III. 



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OF SELLING PHRASES 



279 



Corsets, 50c up. — We've built up a rep- 
utation on our corsets. Every woman 
who has tried them spreads the good 
news to her friends and neighbors. You 
will be perfectly delighted to see how 
splendid they are for the money. The 
chances are if we don't mention the price 
you would never dare hope that such 
corsets could be bought for anything like 
the money. — The Palace, Spokane, Wash. 

The new lines of corsets are fast 
filling up the shelves. And one marvels 
at the many new beauties. Handsomely 
embroidered, finished with lace and rib- 
bon and dainty girdles in different deli- 
cate shades, all too pretty to hide away 
as undergarments, almost. Corsets are 
fitted and altered, if need be, of course. 
Corset waists are now very nearly as 
much worn as corsets; beauties are here. 
— Walker, D. G. Co., Salt Lake City. 

Low cut and low price and happily 
united on the Coronet Gored Corset. It 
is without equal among low-priced cor- 
sets. Excellent material and the best 
workmanship enter into it. It will please 
the woman of limited means who has 
been paying more for corsets not as good 
or the same money for inferior ones. 
Examine its merits and you will seek 
no farther, if you want the best value 
for your dollar. — " The Ontario Store," 
Grand Forks, N. D. 

La crecque corset gives the chic, erect 
figure with an easy air of style, impos- 
sible in the ordinary corset. — Van Or- 
den, New York. 

Women who wear Thomson's corsets 
cannot easily be persuaded to change. 
The merits of these veteran model;; make 
life-long friends. — Sibley, Lindsay <$■ 
Curr Co., Rochester, N. Y. 

No woman with a desire for distinc- 
tive, artistic effect in dress can succeed 
without first securing a corset suited to 
her figure. Women of fashion have 
learned that the style and fit of their 
garments have more to do with success- 
ful effect than the mere costliness of 
material; in fact, a woman may be 
dressed with the severest simplicity, with 
the slightest expense, and yet be styl- 
ishly gowned if she wear the correct 
corset. — Mehler Bros., New York. 

Imported from Paris, made entirely by 
hand, filled throughout with finest 
whalebone, bias cut and gored at every 
essential point, so designed as to be the 
embodiment of comfort and yet to im- 
part the graceful, tapering lines that 
this season's fashions demand — so well 
constructed that they cleave to the form 
as though molded to it, sufficiently re- 
silient to permit the utmost freedom 



of movement— in fact, they are so yield- 
ing that the wearer never feels the con- 
straint of the ordinary corsets. — Kauf- 
mann, Pittsburg, Pa. 

The very highest type of American 
made corsets is placed before the women 
of New York to-morrow in the widest 
variety of designs and styles ever shown 
in any American store. No other cor- 
sets are so thoroughly adapted to the 
varied requirements of different figures, 
nor so thoroughly satisfying to the in- 
dividual taste. — Adams Dry Goods Co., 
New York, N. Y. 

" The woman of fashion " intimates 
the good corset. She seems to have 
given her corset the attention that re- 
sults in assisting the dressmaker to make 
all possible out of her form, and the 
outlines suggest corset perfection for 
her figure. There are Redfern Models 
to suit all kinds of forms, and they 
will all give the stylish contour if the 
proper corset is selected. — The Higbee 
Co., Cleveland, Ohio. 

A woman isn't limited a bit as to 
model when she's choosing it from our 
L. R. line of corsets. Here's an object 
lesson — the styles we have at one popu- 
lar price, One Dollar. — Wanamaker, New 
York, N. Y. 

No guesswork, no reason to hesitate, 
for these are regular R. & G. corsets, 
with the firm name and trade mark 
stamped on every pair. They are cut 
bias, dip hip. — The lteh St. Store, New 
York City. 

Do not make the mistake of wearing 
an ill-fitting, flimsy corset in the sum- 
mer. If the Jessica you are wearing 
seems a bit heavy for hot weather, get 
one of lighter weight — we have a full 
assortment in dainty coutil or batiste. 

The same matchless models that bring- 
out every graceful line and are unequaled 
for comfort — the corset that " feels as 
though one had no corset on." — Straw- 
bridge $ Clothier, Philadelphia, Pa. 

Stock-taking told us we had too many 
corsets. There's just one remedy for 
such a condition, viz., take the lines we 
can spare and put a " take away " price 
on them. Here's your chance to secure 
an up-to-date corset for a half to a 
third the usual cost. — Simpson, Toronto. 

The finest corset in every particular 
that may be obtained anywhere. They 
are made for us by the most skillful 
European corsetieres ; designed and fitted 
on a scientific basis, in such a manner as 
to give the most artistic lines to the 
figure of the wearer, at the same time 
conserving health and comfort. — Abra- 
ham $ Straus, Brooklyn, N. F. 



CORSETS 



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This is the stylish corset which met 
with much favor when previously of- 
fered at this special price. These cor- 
sets are made for us by one of our best 
manufacturers, and we are able to have 
them on sale only at intervals, as they 
can be made. — Wanamaker, New York. 

The Judic corsets are designed to sup- 
ply the demand for high-class corsets at 
a moderate price, and at the same time 
fulfill all fashion's requirements in grace, 
beauty and harmony of contour. The 
next time you are in the store won't 
you please ask to see the Judic corset, 
both from a hygienic standpoint and as 
an adjunct to fashion beauty. — Simp- 
son, Crawford Co., New York, N. Y. 

That new suit or gown to fit well and 
appear to the best advantage must have 
a good foundation under it. The corset 
is the foundation on which a lady dresses. 
The best corset is La Vida. It is full 
gored, bias cut, full whaleboned through- 
out and made of the finest obtainable 
materials. There is a different style for 
each distinct type of figure. Therefore 
we can fit you perfectly without any 
alterations. A call will be not only in- 
teresting but beneficial to you. — Spokane 
Cloak $ Suit Co., Spokane, Wash. 

The highest skill and knowledge in cor- 
set making find expression here in some 
of our exclusive makes. Paris experts 
designed them, and the best skill of 
Europe and America carried out the 
plans — resulting in what is manifest to 
every woman who knows what a shapely, 
graceful, easy, well-fitting corset is. — 
Manheimer Bros., Saint Paul, Minn. 

This store is Philadelphia's headquar- 
ters for Nemo corsets. The newest 
Nemo models are always seen here first — 
and they're always worth seeing, for 
every Nemo presents some patented de- 
vice or special feature of much novelty 
and practical value. We like to sell 
Nemo corsets, because they are always 
up-to-date in style and give satisfaction 
in fit and wear. — Strawbridge $ Cloth- 
ier, Philadelphia, Pa. 

The art of corset-making is to-day an 
" exact science." Corsets are better and 
wear longer than ever before. Who 
hears of a steel breaking now-a-days! 
Corsets are made to fit ; no strain — if you 
choose the right model. — Strawbridge $ 
Clothier, Philadelphia, Pa. 

Many new models are being intro- 
duced both in the cheaper and better 
grades which we would be pleased to 
show you at any time. — John Tailor, 
Kansas City, Ky. 

Absolute freedom in every pose the 
wearer may assume, and perfect har- 



mony with fashion's latest decrees, are 
most successfully attained in the fitting 
of every figure by our corsetieres. — 
Marshall Field $ Co., Chicago, III. 

American women like their French 
sisters, have come to realize that the cor- 
set is the foundation of good dressing 
and good carriage. Time was when 
gowns were toned and boned to do the 
work that we now demand from our 
properly fitted and properly adjusted 
corsets. With the introduction of the 
new fall modes the necessity of finding 
some method by which greater trimness 
of effect increases and we have several 
new models, which we think excellent 
for the purpose. They are slightly 
higher in the bust and closer under the 
arms and cut so as to give a much 
smaller waist effect and yet be thor- 
oughly comfortable. — The Crescent, Spo- 
kane, Wash. 

Latest models in Parisian corsets. — 
French corsets are par excellence. There 
is that certain something that distin- 
guishes them from any other. The styles, 
the shapes, the finish and general ap- 
pearance have that air of refinement and 
exclusiveness that is characteristic of 
the French, and of which the French only 
are masters. The latest French ideas 
are depicted in our exclusive models of 
the Lily of France, the Parame and the 
Sapphire, which are shown in coutils, 
plain and fancy; batiste, plain and em- 
broidered; rich silk, beautiful satins, 
fancy broche, etc. — Woodward ^ Lo- 
throp, Washington, D. C. 

There are hardly any two figures 
alike — and no two shapes of corsets that 
are precisely the same. Numerous shapes 
are necessary to perfectly fit the differ- 
ent variations of figures. You cannot 
make yourself fit a corset. There's a 
model shaped according to your lines. 
Get that shape. The models we carry 
in stock are not experiments, but are 
makes that have given perfect satisfac- 
tion for years, and are always to be 
found in complete assortments on our 
shelves. — Woodward $• Lothrop, Wash- 
ington, D. C. 

Every point essential to a perfect fig- 
ure is included in the R. & G. Summer 
models. Such a dainty handling of sum- 
mer materials and such a perfect mod- 
eling and staying makes the R. & G. 
essential to a perfect fitting summer 
gown. Cool, gauzy creations in individ- 
ual designs to meet the needs of every 
figure. They give the slender hips and 
graceful waist lines so necessary to the 
present style in gowns. — Kaufman, Straus 
<$£ Co., Lexington, Ky. 



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281 



Wright bust forms fill out the slen- 
der figure with naturalness and grace. 
They round out the angles, are com- 
fortable and durable. These and more 
advantages will be demonstrated by 
Madame Wright in our corset depart- 
ment. This is her last week in Newark. 
— L. S. Plant § Co., Newark, N. J. 

These very timely offerings make pos- 
sible the getting of well-known, reli- 
able makes of corsets just when your 
need is greatest — when a new corset is 
absolutely necessary before getting your 
fall costume. Fortunate purchasing brings 
you these two lots, and others which we 
have no room to mention, at prices de- 
cidedly below the regular. — Lit Bros., 
Philadelphia, Pa. 

There is no article of woman's ap- 
parel that lends so much to her appear- 
ance as the corset. A good fitting corset 
that gives the figure a perfect fashion- 
contour is absolutely essential to a pre- 
possessing form. Corset-making of to- 
day is a science and the innumerable 
shapes offered are calculated to remedy 
all defects in form and enable women 
to attain the symmetrical shape so es- 
sential to a stylish figure. It is neces- 
sary, however, to have an expert to fit 
you, and not choose your corset blindly. 
We employ experts who have made in- 
telligent corset fitting a study for years, 
and carrying, as we do, one of the larg- 
est corset stocks in America, we can 
give you that K corset satisfaction " so 
necessary to all women of fashion. In 
the new 1905 styles we have all the new 
curves and contours, all of the new 
lengths from the shortest to the long- 
est abdominal; also all the new standard 
and dress reform corsets and waists. 
We also show many exclusive styles and 
shapes that are not on sale elsewhere. 
Our prices are always lower than the 
lowest for the same quality elsewhere. 
In choosing your next corset let us show 
you how well we can fit you and how 
much we can save you on your purchase. 
— Simpson Crawford Co., New York. 

It is a well known fact that a perfect 
gown starts with the corset — that must 
be right or the best efforts of the mo- 
diste will fall short of accomplishing 
the desired end. We study each indi- 
vidual form, and shape the corsets to 
meet the needs of a particular person, 
aiming to produce harmony and perfect 
lines, adding to or producing lines where 
necessary. — Simpson Crawford Co., New 
York, N. Y. 

There is no figure which cannot be fit- 
ted with a Royal Worcester or Bon Ton 
corset. — When a woman lives twelve 



hours a day in her corsets she should 
wear the best. Royal Worcester and 
Bon Ton corsets are pleasing to wear 
and permit perfect freedom of bodily 
action. The Bon Ton corset is the em- 
bodiment of excellence and comfort. It 
is modeled on the latest shape and made 
from the most serviceable fabrics. — Den- 
holm $ McKay Co., Worcester, Mass. 

A corset convention. — Here's a list of 
corsets that will give women an idea of 
the standard lines of corsets we carry, 
besides our own exclusive lines, the " Lil- 
lian" and "L. R." 

One model of each make is described 
— merely a delegate representing the full 
range of prices and styles. 

It may serve as a hint that the Wana- 
maker corset store is a very satisfactory 
place to come for your particular brand 
of corsets. — Wanamaker, New York. 

Some corset offerings. — Savings of one- 
quarter to one-third on excellent sum- 
mer corsets in a variety of good, new 
models, are made very easy of attain- 
ment by these interesting offerings. Wide 
tape girdles; perfect fitting, supporters 
attached. Of delightfully cool summer 
net; low bust, dip hips. P. N. corsets 
of fine cool batiste, lightly boned. C. 
B. corsets, for medium figures, requiring 
short corsets; no side steels; defines the 
waist-line sharply, gives perfect freedom 
to hips and bust. W. B. corsets for 
the average figures; of light-weight ba- 
tiste; straight-front, long hips. P. N. 
corsets, of summer net; long and short 
hips; moderately long from waist-line 
up; lace trimmed. — Wanamaker, New 
York. 

A model that combines least weight 
with most strength. It is admirably 
adapted for either out-door sports or 
full-dress occasions; and gives perfect 
freedom to both hips and bust. — Wana- 
maker, New York, N. Y. 

Tuesday we will have on sale some 
new and exclusive corset styles for the 
season of 1905. Some splendid new Lily 
of France models contain points of ex- 
cellence we have been working on for 
months to perfect — one for a fleshy, long 
waisted figure, another new habit back, 
very long over the abdomen and hips. 
Prices range from $5 to $15. We will 
also introduce a new corset — the La 
Grecque, which will be marked at spe- 
cial prices for this introductory sale. 
One very popular for fleshy figures is 
made of the strongest imported double 
coutil, very long below the waist line 
with a very heavy, wide set of satin 
garters front and side, for only $5. — 
Mannheimer Bros., St. Paul, Minn. 



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282 



ADVERTISERS CYCLOPEDIA 



The best of the inexpensive models is 
the " Marcel." The great clientele which 
has come to this corset store is due in 
great measure to the fact that we have 
the knack of selecting for each figure 
the corset which will give the most com- 
fort and at the same time display the 
most graceful curves. The latest mod- 
els give greater trimness to the figure; 
the very graceful curves being secured 
by the retention of the straight front. — 
Abraham $ Straus, Brooklyn, N. Y. 

Figures of every proportion can be 
perfectly fitted with corsets best adapted 
to them from the great numbers of spe- 
cially priced models especially brought 
forward for this important sale. That 
the prices are special — lower than are 
made at any other time of the year — will 
be evident at a glance. The materials 
are of white coutil and silk batiste 
in white, blue and pink. — Marshall Field 
$ Co., Chicago, III. 

Do you dance? Then dance in com- 
fort. No need to have your pleasure 
tempered with discomfort. La Pre- 
miere corsets are made elastic and, yet 
strong and durable enough to serve their 
purpose. They are made to fit your fig- 
ure, of imported materials — whalebone 
throughout, and gored at every pos- 
sible point. You need not hesitate rela- 
tive to fitting. — Saks § Co., New York. 

Corsets. — A woman should select her 
corset store as carefully as when choos- 
ing her dressmaker or the shop that sup- 
plies her gloves or shoes. Corset making 
is a science, and the store that knows 
the ins and outs of the making of cor- 
sets, that has back of its selection the 
knowledge of design, construction and 
style, is the store most deserving to be 
depended upon. The head of this branch 
of the business is an expert — has made 
corsets a life study. Not only the shape 
that best suits you, but all styles for 
all figures. Her experience is at your 
service. — /. N. Adam §• Co., Bufalo. 

Corsets built for style and comfort. — 
If there is any one thing which spoils 
the effect of a good gown or a pretty 
waist it is an ill-fitting corset. Every 
woman appreciates this, but every woman 
cannot wear the same style corset. There 
is a make of corset which comes nearer 
to perfection in fitting the human form 
and yet embodies all the newness of 
style more than any other, and that is 
the " Royal Regent," for which we are 
exclusive agents in Los Angeles. We 
also carry complete lines of several other 
popular corsets, among them the most 
favored of which is the well-known 
brand, " C. P." So before getting your 



new waist or dress buy a pair of these 
corsets and have the new garments fitted 
over them, and you will have no adverse 
criticism to make. — Hamburger's, Los 
Angeles, Cal. 

The smart corset for slender women. — 
Usual corsets provide shapeliness for 
all figures except the woman of slight 
proportions. All sorts of figure aids 
had to be resorted to in order to wear 
dresses of stylish lines. That was be- 
fore the introduction of the Wright bust 
form. The name is deceptive, as the 
" bust form " is really a complete corset 
that gives continuous lines from shoulder 
to bust, giving the long slope from 
neck, with graceful curve over the bust, 
and continuing with the most correct 
straight front. The Wright bust form 
will do for the figure what no other 
corset can do; and what the dress- 
makers cannot do. It will also enable 
you to buy a stylish ready-made suit, 
without requiring alterations. And it 
is the most comfortable of all corsets. — 
Wanamaker's, Neiv York. 

These excellent corsets are made espe- 
cially for us 9 over models of our own 
selection. They represent the most popu- 
lar and more approved styles of the 
season, and the corset-making is of the 
very highest character.— John Wana- 
maker. New York } jV. F» 

This store has been recognized as Phil- 
adelphia headquarters for the famous 
" R. & G." corsets for more than a quar- 
ter of a century. .Always a full line 
of " R. & G." models here — the very la- 
test and best. Plenty of all sizes in 
every style — not merely occasionally, but 
all the year 'round. And that's as it 
should be; for the " R. & G." corset 
is one of the very best produced in this 
country (thousands of women think it 
is the best), and it's quite natural that 
it should be fully represented at all 
times in Philadelphia's foremost corset 
store. — Strawbridge fy Clothier, Phila- 
delphia, Pa. 

Successful costuming is impossible 
without a proper fitting. This im- 
portant feature receives every attention 
it deserves at Gerretson's. No matter 
what price be paid, all corsets are fitted 
in a perfect manner by corsetieres fully 
experienced and qualified to understand 
your every individual corset need. Cor- 
sets $1.00 to $16.00.— Gerretson Silk Co., 
Milwaukee, Wis. 

Good corsets, low priced. — These good 
and good-looking corsets, in stylish, com- 
fortable models, offer the happy com- 
bination of quality with economy. — Sib- 
ley, Lindsay <§• Curr Co., Rochester. 



CORSETS 



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285 



These excellent corsets have many vir- 
tues that appeal to careful women. First 
of all, they are correct in shape and 
style, splendidly made of good, honest 
materials; and the merit of being rust- 
proof is a distinct advantage during 
the warm weather, and adds much to 
the life and good looks of the corset. — 
Wanamaker, New York, N. Y. 

The maximum of corset beauty. Our 
imported Lillian corsets represent the 
very highest effort of the foremost cor- 
setiere of the world. They are made of 
the finest and most beautiful materials. 
The corsets are designed in the most 
shapely and graceful models that French 
skill and ingenuity have contrived; yet 
Lillian corsets are as comfortable as 
they are shapely. Here are descrip- 
tions of three beautiful models: At 
$4 — a well-proportioned, graceful model, 
straight- front, designed for the average 
figures, made of firm French coutil, sup- 
porters front and sides. At $8 — Straight- 
front model for the average long-waist 
figure, made of fine French coutil, high 
bust and dip hips. At $12.50— Beauti- 
ful model, made of handsome brocade, 
for stout figures, widely popular for its 
comfortable qualities, heavily stayed and 
beautifully finished.— W anamaker, New 
York, N. Y. 

The scientific fitting of corsets, a spe- 
cialty in which we excel. In the current 
fashions the absolute correctness of the 
corset is more than ever of vital im- 
portance. Its lines either make or mar 
the beauty of the smartly modeled gown. 
Our skilled corsetieres have made a close 
and careful study of the individual re- 
quirements of different figures and with 
this very thorough knowledge, together 
with the large varieties of all the dif- 
ferent styles, they are enabled to fit per- 
fectly figures of every proportion. This 
is done in less time, at less expense, and, 
as a rule, far more satisfactorily than 
in corsets made to order. — Marshall Field 
$ Co., Chicago, III. 

New corsets from Paris. If you want 
to see all those charming new models 
that the Parisian corsetieres have evolved 
to give grace and style to woman's fig- 
ure this season, visit our corset salon. 
— Mandel Bros., Chicago, III. 

Corset news. Half and less than half 
regular prices (Main aisle and second 
floor). Not old-fashioned shapes nor 
corsets that have been mussed and han- 
dled; but all fresh and clean; nearly 
all the bias-gored straight- front models 
women are wearing, and all from the 
best-known makers, — Wanamaker's, New 
York. 



"We show exclusive corset models that 
meet the latest demands of fashion, 
among which are some of the most ex- 
quisite models in design and contsruction 
that we have ever shown. The latest 
ideas in waist line, bust and hip con- 
tour, are shown in our Fasso, Lily of 
France and La Vida, at from $4.00 to 
$20.00. Interesting are our Lillian mod- 
els, as they have gained widespread popu- 
larity, for their absolute perfection in 
fit, materials and workmanship. — Mann- 
heimer Bros., St. Paul, Minn. 

The air of distinction that comes to a 
woman wearing a Redfern model is to 
be envied. In the initial step — that is, 
the adoption ' of a corset of the new 
fashion — it is wise to be fitted scien- 
tifically. We have a special fitter who 
will thoughtfully corset you, accentu- 
ating the good points and concealing the 
defects of your form as only the eye 
and the knowledge of an expert can. 
Redfern corset style is as exclusive as 
Forsythe's waist and suit style. — John 
Forsythe, New York. 

In Lyra corsets, the highest point of 
corset excellence is reached. It is doubt- 
ful if there is another corset made 
that gives more charm and grace to the 
figure. The beautiful lines are the re- 
sult of years of study by the leading 
corset designers of Paris. The materials 
used are the very best — adopted after 
severe tests. The variety permits of a 
selection suitable for any climate, of suf- 
ficient textile strength to be satisfactory 
in regard to wearing qualities, even to 
those women who are hardest on corsets. 
— Field, Schlick $ Co., St. Paul, Minn. 

A perfectly fitting corset gives an air 
of distinction to the costume and is a 
world of comfort to the wearer. In 
one of the Riverside windows is a spe- 
cial display of pretty new models of 
Kabo, Sapphire and Bon Ton corsets, 
each of which is designed with a view 
to fitting perfectly some particular form. 
Here are also shown all those numer- 
ous and indispensable accessories that 
are a part of the feminine wardrobe. 
Expert corset fitters are in charge of 
this department, and will take pains to 
see that you are correctly fitted with 
the corset best adapted to your figure. 
— The Crescent Store, Spokane, Wash. 

Here is a make of corsets—" The Mel- 
rose " — which* we import. The particu- 
lar woman will welcome them, for many 
of the little niceties of shaping and 
finishing which escape busy American 
manufacturers, mark them and make 
them almost ideal. — Journey # Burnham, 
Brooklyn, N. Y. 



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284 



ADVERTISERS CYCLOPEDIA 



Corsets. We fit the form. — The distin- 
guishing feature in this corset is the 
fact that there are corsets to fit every 
figure comfortably and properly. No- 
body to urge you to take any risks of 
discomfort or poor figure, for our ex- 
pert will fit you correctly for the ask- 
ing. — Stone, Fisher $• Lane, Tacoma. 

We are able to sell them at these low 
prices by special arrangements with 
the makers. You'll see in the list a good 
many brands you know — and can have 
confidence in all of them.— Wanamaker, 
New York, N. Y. 

In these days a properly corseted 
woman is almost obliged to stand erect 
and well poised, with her lungs in a 
position to take in all the good fresh 
air there is. 

This does not mean a tight corset, nor 
one that is uncomfortable — but simply 
the right model and the right lines. 

Makers have put these ideas into sum- 
mer corsets of net and batiste as well 
as into other kinds. — Wanamaker, Phila- 
delphia, Pa. 

These superb imported corsets are 
made in so many different models, and 
at such wide range of prices, that they 
meet every wish of the well-dressed 
woman, for every day wear, as well as 
to give form and character to the most 
important gowns. — Wanamaker, New 
York. 

For bathing, for golfiing, for general 
wear. Have an extra inexpensive pair 
for hot weather. Batiste, for fabric be- 
cause of its daintiness and light weight. 
La Markette corsets have most of the 
good qualities of shape and make of the 
higher priced corsets. — Gimbel Bros., 
Philadelphia, Pa. 

New corset models. We are catering 
to the trade of women who invariably 
experience difficulty in getting a suitable 
corset as well as the women who are 
more easily pleased. The handsome new 
models in Kabo, C. B., a la Spirite and 
Thompson's Glove Ftting possess features 
which lend themselves readily and grace- 
fully to practically all figures. A com- 
plete range of sizes in every style of 
merit. Materials are imported batiste 



and coutil. — The New York Store, Los 
Angeles, Cal. 

Corsets. The foundation of good 
dress, a homely yet true saying, begins 
with the corset. To ignore the corset 
is to run the risk of dissatisfaction with 
the dresses. There should not be any 
discomfort, and would not be if the 
corsets were given the attention that 
they are entitled to. Make sure you 
will not be troubled this year. We have 
corsets for every type of form. It makes 
no difference what the size, or shape, 
we have a style for every woman. Many 
of the corsets are imported, others are 
domestic makes, the world's best, and 
for several we are the sole representa- 
tives in this section of the State. The 
list includes all of the popular brands. 
— J. G. Myers Co., Albany, N. Y. 

The right corset makes all the differ- 
ence. This year's style features — the 
flounced skirts, ruffled sleeves and float- 
ing sashes seem to have been devised 
for the lissome, long-waisted woman. The 
stout woman thinks how pretty they 
are — and sighs hopelessly. Suppose she 
is told about a corset that will add 
two good inches to the length of her 
waist and at the same time make it more 
slender and give her the long, sloping 
hip line. There is just such a corset 
here for every short-waisted woman, but 
not the same corset by any means. There 
are scores of corsets and hundreds of 
models, and every model is built to pro- 
duce the desired lines of trimness, slen- 
der waistedness, long hip and rounded 
bust on some special type of figure that 
needs help to be just right. The over- 
stout woman is taken care of, the over- 
thin woman, too — the woman who needs 
softening lines and a corset that will 
make the most of curves and hide an- 
gles. Let us help you wear sashes — 
or any other feature of summer finery 
that needs grace and trimness and good 
carriage to make it successful. Every 
good American corset is carried in stock 
and two French corsets that are un- 
equaled in the world in beauty and style. 
Our fitters can tell which models will 
best suit your need. Prices, $1 and 
up.— Frederick Loeser '$ Co., Brooklyn. 



CORSETS 



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285 



CREDIT 



Quite the Thing — " That's a queer design you have in 
the corner of your billheads/' said Slopay. 

" It's merely a little flower," replied the tailor. 

" Think that's appropriate? " 

" Well, yes; it's a forget-me-not." — 'Philadelphia Press. 



Credit makes the buying easy, for 
it breaks up the payments into conve- 
nient amounts — arranged to suit your 
income. Our prices are marked in plain 
figures, and are as low as the lowest 
cash prices elsewhere. — Peter Grogan, 
Washington, D. C. 

You have the real thing when you get 
our easiest-on-earth credit. Your name 
once on our books means this is your 
home. You can get anything you need 
here in home furnishings and your name 
good on our books for a lifetime. Your 
best interests are served here, for we 
give you the square treatment that will 
bring you back. — People's Credit Co., 
Rochester, N. Y. 

It's Brent's. — In so many, many ways 
Brent's can best help you. Firstly, the 
Brent credit system is easiest of all. 
A man can buy more furniture with less 
money at Brent's and take longer to pay 
for it. Secondly, at Brent's one finds 
the biggest variety to select from. The 
average credit house could be tucked 
away in one corner of the big Brent 
building — that's not said boastfully, but 
to give an idea of what a great place 
the great credit house is. — Brent's, Los 
Angeles, Cal. 

Forethoughtful people will buy for all 
needs, for these prices on credit are 
lower than anybody's cash prices. — W. 
H. Keech Co., Pittsburg, Pa. 

Don't be held up by serfdom of old 
credit giving ways. Come here. We 
charge you right and trust you. We do 
not charge extra prices. Just make your 
selection and tell the salesman to charge 
it. — Union Credit House, Fall River. 

Under our easiest in the world credit 
system you can have as nice a home 
as the rich and well-to-do. The people 
are " growing wiser as they grow older," 
and most everybody furnishes their home 
on this up-to-date plan. It's only a 
question of getting the best prices, best 
terms, best values and best treatment, 
and people who are posted, their tracks 
lead to The People's Credit Co., Roches- 
ter, N. Y. 

CRE 



Credit is free! What does that mean? 
Simply that you can furnish your entire 
house with every convenience for a few 
dollars. It means that if there is any- 
thing lacking in your home — whether in 
parlor, dining-room, bedroom or kitchen 
— you can get it now and have the pleas- 
ure of using it while you are paying for 
it at your own convenience. We make 
our terms delightfully easy and no mat- 
ter how small your earnings we will 
make the terms to suit your income. — 
The Weeks Furniture Co., Woonsocket. 

Special offer to the young folks. Those 
who contemplate matrimony don't need 
much beyond the cost of the license, 
if they trust the furnishing of the home 
to us. — St. Louis House Furnishing Co., 
St. Louis, Mo. 

Better than a bank book. Our credit- 
book represents the money you pay on 
a well-furnished home. While you are 
paying for it in the smallest amounts 
and on the easiest terms you enjoy 
all the solid comfort and pleasure of 
a beautiful home. A bank-book repre- 
sents the money you are letting some 
one else use for their own benefit while 
you get only a paltry 3 per cent, inter- 
est. Which is better, our credit-book 
or bank-book? — Straus', Baltimore, Md. 

Our liberal credit system bridges the 
chasm between your desire to buy and 
your inability to pay spot cash at time 
of purchase. Hundreds of happy fam- 
ilies have used this bridge in the course 
of our twelve months' business existence. 
It's open to all. Pick out whatever 
you need to comfortably furnish your 
home, pay a mere trifle down and the 
balance in little weekly or monthly in- 
stallments as best suits you. No in- 
terest. No notes. No extra charges 
above our plainly marked prices. — Du 
Bois $ Davidson, Los Angeles, Cal. 

Long credit does away with the ne- 
cessity of " getting along " with meager 
furnishings — it furnishes the new home 
with artistic beauty at once. — Cowper- 
thwait Co., Brooklyn, N. Y. 
DIT 



286 



ADVERTISERS CYCLOPEDIA 



We have many wealthy customers. 
Don't think for an instant that a credit 
trade is all cheap trade. We sell to some 
of the wealthiest people in Cleveland. 
Some of them pay cash and some buy on 
credit. They have found out that the 
goods we sell are thoroughly reliable, 
and that our credit prices are no higher 
than at any cash store. — Brown Bros., 
Cleveland, Ohio. 

Credit clothiers to men, women and 
children. No money needed. Did you 
say money, or was it said by someone 
else ? You must have heard it somewhere. 
Don't let it trouble you, but take advan- 
tage of this offer. Open an account 
without deposit, pay the balance at 50 
cents, 75 cents, and $1 a week, depend- 
ing on the amount purchased; Your 
money is well invested when dealing with 
us. Our prices are very low and quality 
compares with the best and largest 
cash houses. The public never know your 
business when dealing with us. Open 
accounts without publicity. — Michaels 
Bros., Newark, N. J. 

Pay us every week as you earn it. — 
The Weeks Furniture Co., Woonsocket. 

We sell lower on time than others do 
for cash. — Du Bois $• Davidson, Los An- 
geles, Cal. 

Don't let an empty pocketbook and 
hot weather make life a burden. Get 
one of our high-grade refrigerators, and 
pay for it as you pay for your ice. — 
Mason's, Brooklyn, N. Y. 

Easy pay system. Half a minute of 
your time is all we require to convince 
you that our credit system is perfect. 
You can buy twenty-five dollars' worth 
of furniture here for five dollars down 
and one dollar a week. — Flint $ Barker, 
Fall River, Mass. 

Whether married or single this is the 
store for you. You can buy your house- 
furnishings here on terms of payment 
that are entirely congenial. Just remem- 
ber that your credit is good at Spears's. 
And prices are guaranteed to be lowest. 
Nuf ced. — Spear's, New York. 

Credit free as water. We trust every- 
one. Clothing to fit the purse as well 
as the person. Fifty cents to $1.00 
weekly will dress you as well as your 
neighbor and no one will be the wiser 
as to how you purchased. Our busi- 
ness is conducted in a confidential man- 
ner — our place of business is very re- 
tired. — Union Credit Clothing Company, 
Rochester, N. Y. 

Credit to all who want credit. You'll 
not need the cash to buy now. Don't 
wait till you get the money to pay for 
a suit or overcoat. It's time to have 

CRE 



it now, and you may save yourself a 
sick spell and a doctor's bill. W T e'll 
trust you and give you as good values 
as you can get anywhere — even though 
you should pay spot cash. Our lines of 
ladies' tailor-made suits and wraps on 
same terms — a little down and a little 
at a time — as may suit your convenience. 
Outfits for the children, too. Come see 
our goods and learn our simple, dig- 
nified credit plan. Goods, prices and 
terms will please and surprise you. Your 
credit is good. — " The Surprise," Lexing- 
ton, Ky. 

Owing to the fact that spring is a 
very expensive season, on account of 
moving and one thing and another, we 
are prepared to sell and fit up gas and 
electric fixtures (provided order is placed 
early) on a credit basis, that will ap- 
peal most satisfactory to all that wish 
to take advantage of it. — H. R. Richey 
Co., Montreal, Can. 

We sell on credit at cash prices. A 
small payment down and balance you 
can pay in small weekly installments. 
Your friends buy their clothes on credit; 
why shouldn't you? This store bids you 
welcome and offers you the same op- 
portunity as enjoyed by the wealthy 
class who receive credit from the large 
cash and department stores. — The Mc- 
Clain Credit Clothing Co., Zanesville. 

Start the new year right. If you want 
to consider your personal appearance and 
your pocketbook make a mental note to 
think of the Capitol Clothing Store. 
Our name on any article is a guarantee 
of which we are proud and that you 
can surely depend upon. Twenty-nine 
years doing business on the same corner 
on the square means a great deal to us 
and something to you. We aim to do 
bigger and better things and want your 
personal co-operation — credit is not 
cheap here, but we are always anxious 
to have good people on our books. — 
Capitol Clothing Store, Montgomery. 

Liberal credit given at the Wilson Fur- 
niture Co. The store where value and 
low prices go hand in hand. If you 
will compare some of our values here 
shown and note the price you will not 
hesitate in calling upon us for your 
future wants. — Wilson Furniture Co., 
Winnipeg, Can. 

Long credit is an open charge account, 
which enables you to place " rush " or- 
ders during bargain time. — Cowperthwait 
Co., Brooklyn, N. Y. 

Make your home cosy on credit. Fall 
is here, and it is time you began bright- 
ening up your house. — Peter Grogan, 
Washington, D. C. 
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Credit here not to a favored few but 
to you. — Household Furnishing Co., New 
Bedford, Mass. 

We will credit you. Your credit is 
good here. Our plan: A few dollars 
down, then pay a dollar a week. You 
wear the clothes and pay for them on 
your terms. We trust the people. The 
people trust us. — The National, Spring- 
field, Ohio. 

Our clothing-on-credit plan. Our kind 
of clothing is not the ordinary sort. 
When we say ordinary we mean the kind 
of clothing you see in nine out of ten 
stores. For instance, you can buy a 
suit for $12, $15, $18, in any clothing 
house. Common price, you'll say. Yes, 
you're right! Every clothier sells men's 
suits at these prices. But, if you come 
in for a look at our fall or winter 
suits at these prices you'll see suits 
that you have never equaled for the 
money. That's the point. And you can 
open an account with us and pay us 
off a little every week, semi-weekly or 
monthly, until the account is paid. — 
Moss Bros., Hartford, Conn. 

The big value of free credit. The 
Schreiber idea of part-payment credit 
is spreading to broader channels. You 
can pick up newspapers of this city 
almost daily and see glaring advertise- 
ments of representative dry goods es- 
tablishments offering various proposi- 
tions on their charge account basis. 
When this concern first exploited its 
ideas and set out to accomplish its pur- 
pose of credit accommodation we were 
alone in our fight. To-day, as we have 
already demonstrated, the very concerns 
that decried the part-payment idea find 
themselves adopting our self-same plans. 
You can certainly feel honored (if we 
may be allowed to use the word) to have 
your name registered on our* books for 
a charge account, and it doesn't require 
anything more than an honest name to 
get it there. We care nothing for your 
rating, nothing for the size of your 
bank roll — everything is in your moral 
standing. Our offer interests every man 
and woman in Hartford and vicinity. 
You have the advantage of charging 
whatever you buy and paying off the 
bill in weekly or monthly payments, as 
you prefer. It's all so easy. Just 
say to the salesperson: "Charge it." — 
Schreiber's, Hartford Conn. 

Pay as you can, but do not pay ex- 
cessive prices just because you buy on 
credit. That is an unfair tax on the 
wage earner's pocket. For thirty years 
we have endeavored to lift the credit 
business out of the old rut so offen- 

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sive to deserving people and so unfair 
in its price. The volume of our busi- 
ness done through thirty-one stores, un- 
der one management and unusually light 
expense, enables us to sell you high grade 
clothing at practically cash prices. Our 
customers stick to us year after year 
because they are pleased. We have few 
losses. Therefore we can afford to get 
along with smaller margins of profit. 
If this claim does not seem reasonable 
to you — come and see for yourself. — 
C. F. Adams Co., Saginaw, Mich. 

Three kinds of credit open to those 
who lack the ready cash. First — there 
is the 30, 60 or 90-day credit of the 
" cash " store — at the end of the term of 
credit you are just as much in the hole 
as you were when you secured this 
favor (?). Second — the obsolete install- 
ment plan, based on extremely high prices 
for inferior goods, and, thirdly — the Krie- 
ger Co.'s cash or credit plan. You open 
an account with us when you make your 
purchase. Charge it up and pay in small 
weekly payments of $1.00. Week by week 
your account grows smaller. You are 
not asked to sacrifice quality, style or 
value; you are not asked to pay a higher 
price than other stores ask for the same 
goods. You pay one dollar per week 
and wear the goods while paying for 
them. — Krieger $ Co., South Norwalk. 

We make it easy for young folks to 
begin housekeeping. You can well af- 
ford to open an account with us and 
make your home comfortable and pay 
for it as you like. Our private credit 
system and long experience in fitting 
up homes is at your command. We've 
made almost a life study of it. We can 
furnish you* not only with good ad- 
vice as to what to buy, but how to keep 
down the cost in the furnishing of a 
single room or a whole house — cash or 
credit. — Metropolitan House Furnishing 
Co., Montreal, Can. 

Is your cash busy? Our system of 
credit is free from all annoyances. — 
John Bruener, San. Francisco, Cal. 

There is justice in our system of credit 
and that is the reason why so many 
women prefer to buy here. There are 
hundreds who do not yet understand our 
plan. It is very simple in operation. 
An article is ordered and you have us 
make a charge of it. Then the account 
is paid in time, one, two or three months. 
No high prices are charged to cover the 
possible losses incidental to the system. 
We take care of the collections and 
very few accounts are lost. It's an es- 
tablished success and we want you to 
try it.— Gately $ Brennan, New Haven. 
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288 



ADVERTISERS CYCLOPEDIA 



Clothing on credit. All members of 
the family may have their wants sup- 
plied here on one account if desired. 
Millinery, shoes, dresses for the ladies, 
and hats, clothing and shoes for the men. 
We guarantee that any clothing we sell 
you will give satisfaction, as we handle 
nothing but well-made, durable goods. 
No money down and easy-payment sys- 
tem. Open an account now and pay 
later. — Gately § Brennan, New Haven. 

To the country trade. — A personal in- 
spection of our store and prices will con- 
vince you that you can do better here 
than elsewhere. We don't need to write 
an essay on the value of our goods; give 
them a chance — they will talk for them- 
selves. The financial ability of our cus- 
tomers we don't have to consider — the 
rich, the poor — the capitalist and the 
wage earner are all on the same footing 
with us; all treated alike with the same 
courtesy and consideration. Our prices 
and terms are alike to all. Our credit 
system is founded on the inherent hon- 
esty of mankind. We furnish homes, 
flats, hotels, and rooming houses, and ex- 
tend our little-at-a-time paying plan to 
our country patrons as well as in this 
city. — Ingram $ Bird, Sacramento. 

Furnish your home without cash. — 
Never let money matters stand between 
your family and a comfortable pretty 
home. No salary is so small, no income 
so big but what the great credit house 
can help you. So many of the nice 
homes you envy were bought in just this 
way. Brent's helps you in a dozen ways 
— the low prices, the easy payment sys- 
tem, the splendid new styles of all the 
Brent furniture, carpets, etc. And don't 
forget that Brent's is the great complete 
house furnishers, everything from the 
kitchen to the chamber. Your neighbor 
will advise against taking chances. At 
Brent's you are safe. Let's have a chat 
about it. — Brent's, Los Angeles, Cal. 

Credit is free. — What does that mean? 
Simply that you can furnish your entire 
house with every convenience for a few 
dollars. It means that if there is any- 
thing lacking in your home — whether in 
parlor, dining-room or kitchen — you can 
get it now and have the pleasure of us- 
ing it while you are paying for it at 
your own convenience. We make our 
terms delightfully easy and no matter 
how small your earnings we will make 
the terms to suit your income. — Peoria 
House Furnishing Store, Peoria, III. 

Your word is your cash. — Come to us 
with an honest name and it's good on 
our books for any amount you request. 
You can live in a tenement or a man- 

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sion grand and it's all the same to us. 
One person's dollar is as good as an- 
other's here, and every purchaser on 
one equality. The Hecht credit privi- 
lege is free — absolutely and emphatically 
true. You pay just to the penny whether 
you settle cash with purchase or part 
accounts at your leisure. The fact that 
thousands after thousands of New York 
men and women in all walks of life 
are daily profiting by our offer argues 
rightly for us. — Hecht Bros., New York. 

Half the time. — You can accomplish 
any house furnishing task in just about 
half the time that it takes to save and 
accumulate enough money for the pur- 
pose by buying on our little-at-a-time 
credit plan. Of course, we'll deliver 
the goods the minute the contract is 
made — and you can enjoy their use all 
the time that you are earning and sav- 
ing — and paying in little easy parts. But 
what we mean is that the little-at-a-time 
way beats the other way of saving the 
price just in the matter of the time and 
effort it takes. Little-at-a-time way gives 
a definite object to work for, and you 
don't lose any time in accomplishing it. 
Other way you have only a good pur- 
pose — more or less determined, accord- 
ing to your ability to hold to a pur- 
pose. Either way — you can deal at this 
store to your best advantage. — Ingram 
$ Bird, Sacramento, Cal. 

Why shouldn't " your " home be well 
furnished? Did you suppose our credit 
talk was intended for other people — 
people who have, perhaps, a little more 
ready cash than you? Indeed, no. It's 
your own home we're thinking of, how 
pretty and comfortable it could be made. 
How easily you might give yourself and 
family the enjoyment of nice furniture 
and pleasant surroundings. Brent's Great 
Credit House will prove how you can 
secure and own such a home as every 
honest American should have. No credit 
house has the strength of Brent's. It 
makes no difference how little you have, 
how little you earn, this great house is 
willing to help you. You'll enjoy a little 
call at the store — so will we. Brent's 
never urges a sale. Plenty of time to 
tell you all about the credit system that 
has done so much for thousands of fam- 
ilies. — Brent's, Los Angeles, Cal. 

Your flat furnished for $80; parlor, 
bedroom, dining-room and kitchen all 
furnished complete with everything. This 
offer has set all Chicago talking — the 
offer that has already been taken ad- 
vantage of by thousands of families in 
this city. Terms $8 down, $5 a month. 
— People's Outfitting Co., Chicago, III. 
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OF SELLING PHRASES 



289 



Credit makes it easy for you to dress 
well and fashionably. You need not limit 
your purchase to the amount of your 
ready cash, for you can buy as much 
as you want on credit and pay it off 
in small, easy payments. — T. Kelly, New 
York. 

Credit is one of the features of the 
popularity of our store. It matters not 
to us whether you be poor or not, if 
your intentions are honest, you can feel 
perfectly free to select anything you 
may want from our big stock and by 
paying a small deposit down, the goods 
will be promptly delivered to your home, 
and you pay the balance while you are 
using the goods. — The People's Furn- 
ishing Co., Harrisburg, Pa. 

Whatever you want is yours, whatever 
you can spare from weekly or monthly 
earnings. That is our little-at-a-time 
paying proposition, adjustable to any 
amount of buying you wish to do — little 
or much, anything or everything — to make 
your home comfortable and pretty and 
attractive. No interest — no extra charges 
— no publicity — no annoying inquiries 
among employees or friends — nothing to 
spoil the offer for you. — Ingram $• Bird, 
Sacramento, Cal. 

Buy what you need, pay when you can. 
There are times when nearly every fam- 
ily feels the need of ready money. You 
need not deny yourslf a comfortable 
home, no matter how little you have. 
Many a man has gathered the courage 
necessary to make a success by reason 
of a pleasant home wherein he could en- 
joy perfect happiness during his leisure 
hours. That sort of home is the kind 
Brent's will furnish for you. Pay for it 
by the Brent system, which is the orig- 
inal credit system of Los Angeles, and 
the only one which has enabled thou- 
sands of families to secure a home, no 
matter how small their means. — Brent's, 
Los Angeles, Cal. 

Cash or credit, both are as good as 
wheat at this store. If you have the 
cash we are glad to see you. If you 
have not, you can come here and buy 
goods at as cheap a price as for cash, 
and we are equally glad to have your 
trade. We have all kinds of house furn- 
ishing goods, and if you are not in the 
financial condition to pay down, you can 
pay as you choose and thus get what you 
want in your house at any time. Just try 
our " little at a time " plan. — Peoria 
House Furnishing Store, Peoria, III. 

Scrutinize the Halpert credit plan in 
every possible way; you'll be better 
pleased the closer you examine it. Not 
only the clothing we carry, but the price 

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and our liberal plan of payment. A 
stock that is replete with sterling values 
commands the preference of the thrifty. 
Sterling values were never more strik- 
ingly manifest than now. The Halpert 
money saving methods are yours. Credit 
is yours for the asking here — it costs 
you nothing. You simply open an ac- 
count with us, that's all. Easier to pay 
in dividend amounts — isn't it? — Halpert 
S[ Jacobs, Binghamton, N. Y. 

Your credit is good. You've got pride 
in your home and why not have it furn- 
ished nicely. Get out the worn things 
and put in their places fresh and new 
furniture. We know the first things you 
will say, "that takes money" — so it 
does — but not cash money. If you buy 
here, you can be just as long paying 
for what you get as you find convenient. 
Our charge system steps in and carries 
the account until you close it with a 
final payment. All inducements to buy 
here — easiest terms — largest selections — 
honest treatment — smallest prices. We 
have helped many to comfortable, in- 
viting homes — can't we help you? — Bums 
$■ Co., Harrisburg, Pa. 

" You can have it charged." The final 
week of the clean sweep sale. — Hecht's 
Greater Stores, Washington, D. C. 

No money down. Give us a chance, 
gentlemen, to furnish you wearing ap- 
parel by our easy payment system and 
the knowledge and satisfaction gained 
by trading with us will make you a 
permanent customer. 

Credit for all Washington. We are 
offering deeper discounts than ever and 
our terms of credit are easier than have 
ever been offered before for any furni- 
ture house in Washington. We are mak- 
ing great price concession. — Peter Gro- 
gan, Washington, D. C. 

News to women. Cleverness, bright- 
ness, daintiness are characteristic feat- 
ures of the huge stock of women's gar- 
ments in our women's department. You 
are a fortunate woman if you can find 
anywhere jackets that surpass ours — you 
will go a long way to see the skirt we 
can't match. If you want anything in 
the line of outer wear garments just 
come here. Come and investigate if 
you will — come without any thought of 
buying. Then, if you should decide to 
buy, you don't need money; cash cuts 
no ice here; credit is supreme. — Men- 
tor, Bosenbloom § Co., Hartford, Conn. 

The right kind of credit.— Credit that 
doesn't make you pay a penny more for 
a garment than a good cash store would 
ask is the right kind of credit— Men- 
tor, Rosenbloom $ Co., Peoria, III. 
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ADVERTISERS CYCLOPEDIA 



Long credit gives immediate posses- 
sion of ail our bargains. — Coivperthwait 
$ Co., Brooklyn, N. Y. 

We trust the people. Credit is free. 
What does that mean? Simply that you 
can furnish your entire house with every 
convenience for a few dollars. You can 
get what you need now and have the use 
of it while you are paying for it. We 
make our terms delightfully easy, and 
no matter how small your earnings, we ' 
will make the terms to suit your income. 
— A, P. Curtis $ Co., Great Falls, Mont. 

Hundreds of homes will be brighter 
and cheerier and more comfortable, and 
many hearts will be gladdened because 
of this sale. Remember, this remark- 
able offer is made for a short time only. 
Unless you take advantage of it now it 
will be six long months before you will 
again have the opportunity to do so 
much with one dollar. Select any ar- 
ticle you wish, pay one dollar down and 
have the goods delivered right' away — 
furniture, carpets, household goods. Bal- 
ance in weekly or monthly payments to 
suit. But don't delay. These Dollar 
sales occur but twice a year, and there 
won't be another one for six long months. 
— Spears fy Co., New York, N. Y. 

We do not indulge in extravagant rep- 
resentations, and when we advertise a 
thing everybody knows we've got it and 
will see it at the advertised price. This 
is the store where a dollar or two will 
do. Credit free to all. — Bing § Nathan, 
Bufalo, N. Y. 

Beneficial credit. That's our kind — the 
kind that is helpful to every man, to 
every woman, to every family — credit 
that's liberal, convenient, honest. We 
recognize your right to credit, and we 
extend it to you without extra charge, 
without interest, without a particle of 
red tape. Say "charge it"; that's all, 
and you will have opened an account that 
will prove a positive benefit to you. — 
Menter, Rosenbloom $ Co., Kansas City. 

Our "don't worry" plan. There isn't 
a bit of worry connected with our credit 
plan. All the bad features of going into 
debt are carefully eliminated. There's 
nothing left to cause a worry. Little-at- 
a-time plan arranges for the paying when 
the contract is made — and its arrange- 
ments always take what's easiest for the 
buyer into full consideration. Never 
a worry is caused by debt when the 
paying is easy — and it's easy to buy — 
easy to pay — on our little-at-a-time terms 
— backed up, as it is here, by a store 
full of the best and newest goods to 
make home beautiful and comfortable, 
well selected, rightly priced and reliable 

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in every value sense. These " don't wor- 
ry " terms are free for all — for in- 
town homes or out-of-town homes. — 
Ingram $• Bird, Sacramento, Cat. 

Never deny yourself a home — you need 
not. Ask your best neighbor about 
Brent's and she'll give you a better idea 
of the popular Brent credit plan than 
you'd gain from our advertisement. Be- 
sides, we like to have outside folks speak 
well of us. We would like you to see 
just how your own friends feel about 
this great credit house that has done so 
much for Los Angeles and its homes. 
If you have no money, we are just as 
ready to supply the furniture, carpets, 
stoves, draperies, etc., as though your 
bank book totaled a million. Why not 
visit the store and let us have a little 
chat about it, as so many other women 
do? — Brent's, Los Angeles, Cal. 

Explanation of how we extend you 
credit. — Our confidential credit system is 
a very simple one, and may be explained 
in two words — confidence and good faith. 
Years of experience have taught us that 
an honest person is a safe person to 
do business with, and that, if the con- 
ditions are not difficult and burdensome, 
an honest person may be depended upon 
to fulfill them. We do not charge inter- 
est. We do not employ collectors. We 
don't compromise your standing with 
your employer by investigations. We 
don't require payment when you're out 
of a position or ill. There are no dis- 
agreeable features to buying here on pay- 
ments, as, under the Weber system, the 
old-fashioned and objectionable features 
of the installment plan are done away 
With. We give you all the credii you 
want and all the time you want to pay. 
— Louis Weber § Co., Chicago, III. 

Keep your money now. Come and be 
clothed in the top notch of fashion. Be 
dressed as swell as your neighbor. Come 
to the only store that sells on credit at 
the same prices the cash stores do. — 
Mentor $■ Rosenbloom Co., Minneapolis. 
The road to happiness. Spring cloth- 
ing on credit. — Don't delay another day. 
When you buy on credit here you are 
not asking any favors at all — credit here 
is simply an accommodation which you 
are entitled to, and don't have to pay 
extra for. Why not come now and get 
your spring clothing; you will get a full 
season's wear out of it, and it won't cost 
you any more than you will pay later 
on. Have no fear of publicity — all our 
dealings with customers are strictly con- 
fidential and our credit terms most gen- 
erous. — H. B. Ridgley Merchandise Co., 
Ottnmwa, Iowa. 
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291 



Credit for all. — Come to us and let us 
explain to you our great credit-giving 
system. We can show you how you can 
enjoy the comforts of a finely furnished 
home on the' easy payment plan, in a 
strictly confidential manner. — York Sup- 
ply Co., York, Pa. 

A different credit plan. — Don't judge 
our credit plan by others in Peoria. Ours 
has none of their objectionable features. 
Our credit is free — no extras of any kind. 
Our plan is confidential. Liberal con- 
cessions given — no crowding of payments. 
We'll tide you over adversities — requir- 
ing no payments while you're sick or 
unemployed. We'll help you in hundreds 
of ways, protect you and grant favors 
that would be refused you in any other 
store in Peoria. — Hartman Furniture and 
Carpet Co., Peoria, III. 

Besides giving you the best furnish- 
ings for the home, our credit system 
enables you an easy method of paying 
for what you buy. You can have the 
purchases delivered to your home and 
enjoy them while you pay for them in 
small amounts from time to time. — Ma- 
hafey, Canton, O. 

The home of Credit. — We made and 
maintain the little-at-a-time paying plan 
for furnishing homes. Whatever pref- 
erence we enjoy with the public is be- 
cause we stand firmly to our conviction 
in our methods of selling goods — on easy 
payments — at cash prices. — Ingram $• 
Bird, Sacramento, Cal. 

Newly married couples should have us 
furnish their homes on credit! If you 
are to be married during this month of 
April consider well our proposition to 
furnish your house on easy terms of 
credit. We sell none but the best in 
parlor, bedroom and dining-room fur- 
niture, and our credit prices are as low 
as the lowest cash prices elsewhere. 
Everything is here for complete house- 
keeping. — Peter Grogan, Washington. 

We are making it so easy to furnish 
a home that there is no longer any ex- 
cuse for untidy or uncomfortable sur- 
roundings. Credit as free as the air you 
breathe — and better values, too, than you 
get from storekeepers who insist upon 
cash. — American Furniture Co., Denver. 

We extend credit to all at cash prices. 
— Scheerer $ Crown, Newark, N. J. 

Pay after, but come now and be clothed 
from head to foot, besides giving you 
credit. We ask you regular cash store 
prices.— Empire Credit Clothing Co., 
Kansas City, Mo. 

Your word is your cash in our store. 
Your name is good for any amount on 

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our books, and if you live in a mansion 
or a tenement it is all the same. You 
will be accorded the same generous 
treatment, given the lowest price, and 
shown a line of goods bought at a fig- 
ure that enables us to undersell any of 
our competitors. Come in and pick out 
what you need for your spring furnish- 
ing. — Falls City Outfitting Co., Louis- 
ville, Ky. 

When bargain prices point your wants 
long credit fills your purse. — Cowper- 
thwait Co., New York. 

The light that never fails, credit. — No 
money down. That's the light for you 
to follow. Credit with no money down. 
Select what you wish, take the goods; 
and pay us later. The new styles are 
ready — just the things every man and 
woman needs. — Askin <§■ Marine, York. 

Don't put the wedding off; don't wait 
to get rich. Many of the happiest homes 
in Galveston are now being paid for 
on our little-at-a-time payment plan. 
Leap year wedding couples are urged 
to come in and talk it over with us. 
Special inducements on complete outfits. 
— Kaufman, Meyers § Co., Galveston. 

Think it over. 

We have a much larger stock than 
most stores. 

Being large buyers, we can quote lower 
prices. 

Prices being lower for credit than 
most stores charge for cash, what pre- 
vents you from having what you want 
whether you have the price — or not? 

This is a leading question which should 
have weight — if we happen to have the 
article you require. 

Come in and find out. — Be Wolf Store, 
New Bedford, Mass. 

The Conrad way, credit at cash prices. 
— Conrad, Indianapolis, Ind. 

"You can have it charged." — Hecht's 
Greater Stores, Washington, D. C. 

Special on credit, pay as you wear 
them. — Empire Credit Clothing Company, 
Minneapolis, Minn. 

Open an account with us ! We will 
trust you. Hundreds do it. Why not 
you? — Saul's, Schenectady, N. Y. 

The right way: Credit. The easy way 
to buy: to pay at 25c, 50c and 75c per 
week. — H. B. Bidgley Merchandise Co., 
Galesburg, III. 

No trouble to get credit here. — Make 
your selection — tell the salesman to 
charge it — that's all. We'll trust you. 
Don't hesitate a moment because of lack 
of money. If your credit's good any- 
where it's good here. — Gately $ Fitz- 
gerald, Altoona, Pa. 
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ADVERTISERS CYCLOPEDIA 



Cash is good, but if you lack the cash, 
what a nice thing it is to know that you 
can have credit for the asking! That 
is what you can have at the Peoria House 
Furnishing Store. There is nothing in 
the store but what will be sold on the 
little-at-a-time payment plan. — Peoria 
House Furnishing Store, Peoria, III. 

Your credit is of the utmost impor- 
tance to you. Don't say you do not 
wish to take advantage of it. The larg- 
est enterprises in the world are careful 
to maintain their credit, and they con- 
duct their business almost entirely on a 
credit basis. We have several reasons 
for telling this, namely, most housekeep- 
ers are constantly in need of something 
in the furniture line. Some of them go 
without things they really need because 
they cannot spare the ready cash. They 
do not seem to realize that they have 
credit, that it is good and that they 
can get anything they want for the 
asking. You are under no obligations 
to anybody when you pay for your goods 
in installments; your money is as good 
as anybody's and will buy just as much. 
— Peoria House Furnishing Store, Pe- 
oria, III. 

No money down! Only first weekly 
payment in advance. Isn't that easy? — 
J. Michaels, Brooklyn, N. Y. 

Spear's the man who says to you: "A 
dollar or two will do." Credit free to 
all. — Spear # Co., Pittsburg, Pa. 

Your credit is good — any way to suit 
your convenience. — Bhodes-Buford Fur- 
niture Co., Indianapolis, Ind. 

Don't mind about the money. — We'll 
extend you credit. — We'll make the easiest 
terms you ever heard of and will require 
no payments when you're sick cr out 
of employment. — Hartman Furniture 
Co., Louisville, Ky. 

Have it charged. — You're not making 
the most of your advantages if you 
do not avail yourself of the future pay- 
ment way that has proven so immensely 
popular. Every alternate adult in Wash- 
ington has an account with the Hecht 
Stores. If you're one of those who have 
not, make the test — and no better time 
than to-morrow. — Hecht's Greater Store, 
Washington, D. C. 

Credit. — Wear it home, compare it with 
the garment you paid cash for, ask 
yourself what's the use of paying cash? 
it's no cheaper. You gain nothing by it 
and your money's gone all in a lump. 
Why not wear your clothes while you 
are paying for them? Come here and 
take your pick of the swellest clothes 
that money will buy — our prices are right 
— clothes are right — credit plan's right 

CRE 



— what more can you ask? — People's 
Clothing Co., Williamsport, Pa. 

Don't let the money part bother you. 
If you need the goods come and make 
the selection, give us your name and ad- 
dress, and we will deliver the goods 
promptly. No money down. — City Fur- 
niture Co., Altoona, Pa. 

And, of course, credit. It is to your 
credit that you are trusted. No one 
need be ashamed to buy that way. We 
want to open an account with every man 
and woman in Sacramento. We extend 
to you unlimited credit and guarantee 
to arrange terms to suit. — Ingram 8% 
Bird, Sacramento, Cal. 

Our generous terms of credit bar 
no honest man or woman from making 
as many purchases as he or she may de- 
sire. Accommodations in the purchase 
of home furnishings is a necessity in 
nine cases out of ten, and our contracts 
are liberal and devoid of annoying feat- 
ures. — H. H. Lampe <§• Co., Altoona. 

Can you spare the ready cash to furn- 
ish a home? If you cannot, take ad- 
vantage of our liberal credit system; 
it enables you to pay in small convenient 
sums, and still receive all the benefits 
of a cash transaction. Think it over 
and you'll readily come to the conclu- 
sion that there is only one place to furn- 
ish a home. — John Mullins $ Sons, Jer- 
sey City, N. J. 

Now that the fall season is at hand, 
the liberality of the easy payment plan 
becomes more evident. The new styles 
have arrived — plenty of them for men, 
women and children. Generous assort- 
ments of the fashions that stand illus- 
trative of the season, and that give the 
wearer a sense of satisfaction. They're 
the kinds every body likes to wear. Credit 
goes with every one, if you wish it — and 
the cost is no more. We have solved 
the problem of selling on credit and 
on a small margin of profit. It lies in 
the volume of business. — A skin $ Ma- 
rine, Rochester, N. Y. 

Long credit gives immediate posses- 
sion of all bargains at this season.— 
Cowperthwait Co., Brooklyn, N. Y. 

Liberal credit places comfort and at- 
tractiveness within the reach of every 
one. — Brooklyn Furniture Co., Brooklyn. 

Convenient credit terms on large or 
small purchases. — Mason's, New York. 

Our credit system is founded on the 
inherent honesty of mankind. Why not 
trust us, when we are ever ready to trust 
you? We sell goods cheaper on credit 
than you get them elsewhere for cash. 
— S. F. Alston $ Co., Tuscaloosa. 
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293 



Deal where your credit is good. Come 
to Gately & Donovan's, pick out any- 
thing you may need in the clothing line 
and have it charged. — Gately $ Donovan 
Co., Bay City, Mich. 

Long credit secures for you at once 
whatever cool comforts are needed. — 
Cowperthwait Co., Brooklyn, N. Y. 

The only easy way. — Credit solves the 
problem of " How to be well-dressed." 
Credit — a magic word at this store. It 
gives every worthy man, woman and 
child the opportunity to secure stylish, 
dependable clothing, hats and shoes for 
summer wear, at prices as low as any 
cash store. No security is required — 
your promise to pay is enough. — Men- 
tor, Rosenbloom $• Co., Grand Rapids. 

Unmarried men take warning! — Spear 
& Co. are " After you." 

If the unmarried men of these cities 
don't brace up and quit fooling it won't 
be the fault of Spear & Co. This firm 
is making prices so low and terms so 
attractive that the average young fellow 
can't look his sweetheart in the face 
without feeling that that he should have 
" proposed " long ago. You can prac- 
tically make your own terms — your credit 
is good and a dollar or so will do. — 
Spear fy Co., Pittsburg, Pa. 

Say " charge it " and your word is 
equal to spot cash. Your promise to 
pay will buy cool, comfortable summer 
garments for either man or woman. — 
Hecht's, Washington, D. C. 

Bargains abound in every nook and 
long credit reinforces the economy of re- 
duced prices. — Cowperthwait Co., Brook- 
lyn, N. Y. 

You have often wondered why cer- 
tain people always look stylish and natty 
when they earn no more than you. The 
reason is that they buy our better qual- 
ity clothing on credit at prices as low 
as cash elsewhere. — Detroit Credit House, 
Detroit, Mich. 

There is no need for deliberation if 
you are in want of wearing apparel. 
Come here and you will receive good 
values, and then if you wish it you can 
have the privilege of our no-extra-charge 
credit system. — Carey §■ Sides, New 
York. 

Besides giving you the best furnish- 
ings for the home, our credit system 
enables us to offer you an easy method 
of paying for what you buy. You can 
have the purchases delivered to your 
home and enjoy them while you pay for 
them in small amounts from time to 
time.— M aha f fey, Canton, O. 

It requires no cash to furnish the pret- 
tiest little home— or a big house or hotel. 



What you have guessed about the " Brent 
Credit System" may be fully wrong. 
Let us tell you all about it and how 
it will help you just as a savings bank 
would do. No salary too small, no in- 
come too big but what this credit sys- 
tem will be found advantageous. — 
Brent's, Los Angeles Cal. 

For your accommodation. Perhaps you 
are going to get married this fall,* or 
maybe you are married and going to 
have a new home, but not quite ready 
to buy. We've arranged that you can 
have the advantage of these sale offers 
by paying a deposit on whatever you 
want and have it reserved for you and 
delivered when wanted. — Wise, Smith <$; 
Co., Hartfora, Conn. 

We had rather have your future good 
will than your present cash and dissatis- 
faction. Our plan is money back if 
you want it. Cash or liberal credit. 
We extend to our customers every facil- 
ity for paying. — C. F. Wing, New Bed- 
ford, Mass. 

Our sixty-seven stores and a million 
customers are the forces which enable 
us to offer such low values in clothing 
for men, women and children, and on 
easy terms. — Gately §■ Brennan, New 
Haven, Conn. 

We make no bones about giving you 
credit. It's free to everybody. We sell 
clothing on credit because we found that 
thousands like to buy in this way. You're 
welcome, too. — Gately fy Brennan, New 
Haven, Conn. 

Dress well on easy terms by means of 
our simple credit system. You have no 
objectionable questions or inquiries to 
meet; you receive the same courteous 
treatment as if you were a cash custom- 
er. Our prices are less than those the 
ordinary tailor is forced to ask you, be- 
cause our clothing business is on such 
a gigantic scale that we can produce a 
perfect-fitting, best-quality suit at a 
much lower cost than that charged by the 
tailor who sells only, say — one dozen 
suits a week. — Catesby 8[ Sons, London. 

Make your home comfortable these 
torrid days. If you find it inconven- 
ient to pay the cash make use of our 
liberal terms. — Bothbert's, York, Pa. 

If you need anything or everything in 
furniture and carpets to equip a home, 
there are three things for you to remem- 
ber about the little-at-a-time terms we 
offer.— Ingram $ Bird, Sacramento. 

Long credit gives still further possi- 
bilities for comfortable and congenial 
surroundings. — Cowperthwait Co., Brook- 
lyn, N. Y. 



CREDIT 



294 



ADVERTISERS CYCLOPEDIA 



Money isn't necessary — your credit's 
good. — Murphy's, Baltimore. 

The working people's friend. — A 
friend in need is the friend to stick to. 
That is the reason we have all of the 
laboring class's trade. We make our 
terms delightfully easy, and no matter 
how small your earnings are, we will 
make terms to fit your income. We 
use these sledge-hammer inducements to 
get the people's trade and hold it, too. 
— The People's Credit Co., Rochester. 

Our strong position in the credit world 
of Worcester is a matter attained by un- 
daunted persistence in matters of quality 
and littleness of price, backed by the 
most liberal and generous credit propo- 
sition ever offered the men of Worcester. 
All the credit you want and no money 
down. — Worcester Credit Company, Wor- 
cester, Mass. 

Any old tramp can buy for cash! 
That's easy! There's no special honor in 
the fact that one can walk into a store, 
lay down in cold cash the full price 
asked for an article or number of arti- 
cles, and so become the possessor. Come 
to think of it, it's the coldest sort of a 
proposition, a mere transaction of bar- 
ter and change. To have credit given 
you is entirely different. Makes you 
feel as though you were somebody. What 
a great honor it is to be able to enter 
a store, select such goods as you want 
and arrange to pay for them in amounts 
and at times that are convenient to you. 
What a great dignity there is to credit, 
and how far-reaching its beneficial ef- 
fects. A large per cent, of the world's 
business owes its existence to this great 
commodity. To buy for cash, then, is 
very ordinary, but to buy on credit is 
always a distinction that one should be 
proud of. To be known as a customer 
at a store where credit is given reflects 
to the good character and standing of 
that customer. The Big Trustful Store 
is a credit store in the fullest sense of 
the word. It is known far and wide as 
such, and the owners glory in the fact 
that this is so. — Gately $ Brittin, Bead- 
ing, Pa. 

You can do this at our store for 
Christmas — Select any article you choose ; 
pay a deposit down; make payments 
from time to time, if you wish. 

What we will do — Keep what you se- 
lect. Give you receipts for your pay- 
ments. Have it put in a pretty box or 
case, ready for you when you call. Hun- 
dreds do this with us. Why not you? — 
Clint E. Dice, Joliet, III. 

See Spear — it's not dear. Credit free 
to all. — Spear 8c Co., Pittsburg, Pa. 

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Easy terms — ready cash is unneces- 
sary in dealing with us, if you desire the 
convenience of credit. — Pinkham 8j; Willis 
Co., Worcester, Mass. 

You don't have to pay your money 
down when you trade with us. A quar- 
ter and the balance in installments of a 
dollar a week. — T. W. Stackpole, Thom- 
aston, Rockland, Me. 

Never mind the money. Get every- 
thing you need to be comfortable in hot 
weather — and pay the bill as it's most 
convenient, weekly or monthly. — Com- 
precht 8c Benesch, Baltimore, Md. 

We open charge accounts. We have 
yet to register the first complaint re- 
garding our methods. That speaks 
pretty well for the Halpert plan, don't 
you think? Credit is just as free as 
air with your promise to pay. — Halpert 
8c Co., Binghamton, N. Y. 

Sometimes folks don't have enough 
cash to pay for new clothes all at once — 
and a store like this is a mighty handy 
place. Just as we've said time and again, 
you are as welcome to this store when 
you have a little money as when you pay 
cash. Some folks don't like to ask for 
credit; why, bless you, there's more than 
half the people getting their clothes this 
way. — Trojan Clothing Co., Troy, N. Y. 

Out go all our winter stocks at a great 
sacrifice. The reason for the big cut in 
prices is a logical and sensible one. We 
are only prudent in pushing out present 
stocks before our spring goods put in 
an appearance. We must have the room 
and do not intend to carry any winter 
goods over. You don't have to dig down 
and see if you have the money in order 
to secure these bargains. Never mind, 
simply come and select your choice and 
ask us to charge it, and pay us later 
as you can. — Gately Clo. Co., Minne- 
apolis, Minn. 

If you are preparing for the inaugu- 
ration, or supplying ordinary home needs, 
you will find that our prices are lowest 
— whether you buy for cash or on easy 
terms. — Peter Grogan, Washington. 

Dignified credit free to all and not a 
cent of tribute. We positively do not 
exact one penny of tribute for credit 
accommodation, so that our prices are 
actually lower than those of the mer- 
chant who refuses to trust you and ex- 
acts full cash for everything. These are 
facts which sensible men will take home 
and discuss with their wives. — Spear's, 
New York, N. Y. 

Your simple promise to pay will fur- 
nish your home complete. — L. H. Cahn 
8j; Co., Youngstown, O. 
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OF SELLING PHRASES 



295 



Whether one buys for cash or on credit, 
he desires to be very sure of the prices 
he is paying and the styles he is getting. 
The large cash business always done by 
both Cowperthwait stores — one still in 
Chatham Square and the other in Har- 
lem — is irrefutable evidence that the 
prices are more reasonable than else- 
where, to both classes of customers. The 
price of every article is marked in plain 
figures. — Cowperthwait fy Sons, New 
York, N. Y. 

No matter how small or how large 
your bill may be, you are entitled to 
credit just the same. Pay us by the 
week or month, just the same as you 
are paid, and then you can live in a com- 
fortable home with all kinds of swell 
furniture. — Brand $ Smith, Trenton. 

Hartman's credit plan is considered 
the ideal plan of people in every walk 
of life. We have made ours such a 
modern, businesslike credit plan as to 
please the best people of the community, 
and so lenient and generous that the 
smallest salaried employee may find it 
possible to pay for his goods with great- 
est ease and to feel well protected in 
case misfortune overtakes him. — Hart- 
man, Chicago, III. 

We allow no house to undersell us or 
make easier terms. Accounts opened if 
desired. — T. Kelley, New York. 

The Empire's credit system is based on 
honest business methods. It is a fixed 
policy with us to insure absolute satis- 
faction to every customer, and with 
every sale goes the privileges of money 
back should the goods be unsatisfactory 
or not exactly as represented. — Empire 
Clothing Co., New Bedford, Mass. 

No capital required to go house- 
keeping. If you can pay rent you may 
go to housekeeping and be happy. Our 
easy payment plan of furnishing homes 
solves the problem. We'll begin with 
the empty house and furnish it com- 
plete throughout, from kitchen to par- 
lor. You pay us in weekly or monthly 
sums until the debt is discharged. Don't 
delay getting married because you 
haven't enough money to furnish a 
home. That is a mistake. Your credit 
is good here. Let us do a little figur- 
ing—come and talk it over. — John 
Schmelzer, Saginaio, Mich. 

What it really means. These few 
words about our trade-mark, "Your 
Credit Is Good." It means just this: 
That in the event that you should want 
credit when buying furniture, carpets 
or stoves; that you should prefer to pay 
a little down and a little each month, 
you can do so at this store. And all 

CRE 



prices are always marked in plain fig- 
ures. You are not charged anything 
extra for this accommodation, for we 
figure it is simply a convenience for those 
who want it — nothing else. — L. Schoen- 
feld § Son, Tacoma, Wash. 

We furnish your home from cellar to 
dome. And remember we'll trust you. — 
John Norris Furniture Co., Pueblo. 

Your credit is good. If you need a 
dozen pieces of furniture and think you 
can't afford any of them, just try our 
advice: Buy one thing at a time. — 
Freed, Salt Lake City, Utah. 

Our credit office gives prompt and 
satisfactory service to those who prefer 
to make their purchases by means of a 
charge account. — Rothschild, Chicago. 

A little down "on time." A little each 
week. Time, that's what everybody 
wants. If you haven't got time, we've 
got plenty of it to give away. — Meyer 
$' Hummel, Pittsburg, Pa. 

The Big Store's part-payment plan. 
You have the privilege of our part-pay- 
ment plan, which enables you to buy 
any and all goods and have them 
charged. Pay us to suit your conven- 
ience. Call and make inquiries. — Rosen- 
stein's, Baltimore, Md. 

Credit buying is more popular than 
ever. We have made it so by person- 
ally guaranteeing every article we sell; 
by giving you more for your money than 
elsewhere. We will furnish your home 
on the easiest kind of weekly or month- 
ly payments without notes and without 
interest. Do as thousands of others are 
doing, furnish your home now, for we 
are ready to arrange payments to suit 
your own convenience. — John Mullins ^ 
Sons, Jersey City, N. J. 

Our prices do the work. To many 
Sacramento homes our little-at-a-time 
plan brought the opportunity to possess 
a comfortable home in the past year. 
Don't give up the idea of home fur- 
nishing because you can't come in with a 
pocket full of money or a well-supplied 
check book. To furnish a home of your 
own on our little-at-a-time plan of easy 
payments is really like saving money, 
for the payments come in easy parts 
from your weekly or monthly earnings — 
like saving would — and in the end you 
have something to show as a good re- 
sult of the little effort required. — In- 
gram fy Bird, Sacramento, Cal. 

Never mind the money. Get every- 
thing you need to be comfortable in hot 
weather, and pay the bill a little each 
week. — The Weeks Furniture Co., Woon- 
socket, R. 1. 
DIT 



296 



ADVERTISERS CYCLOPEDIA 



Cash or credit. Cash or credit. Gold- 
stein's easy-payment plan. An experience 
of 15 years in the selling of clothing 
and furnishings for gentlemen has con- 
vinced us that there is a legitimate de- 
mand for a liberal system of credit at 
a store which can be depended upon to 
offer only strictly reliable, high grade 
goods, at reasonable prices. In other 
words, many people would like to buy 
their clothing upon a credit basis, pro- 
viding they could know that they would 
not be obliged to pay exorbitant prices. 
* * * We shall offer any article from 
our entire store at the regular cash price, 
accepting a small payment down at the 
time of making the sale, with weekly 
payments thereafter. Take all the credit 
you want. Don't hesitate a moment 
about buying on account of a shortage 
of cash. Credit will cost you nothing 
here, and you can have all you want. 
That's a pretty liberal proposition, isn't 
it? And we mean it literally, too. — 
Goldstein Clothing Co., Binghamton. 

' "We're your savings bank." There's 
a little speech to set you thinking. Ever 
consider what it means in buying things 
for the home what it means in buying 
them on our easy payment plan? Buy 
what you want, pay for them as you 
can — a little every week, or month, and 
have the use of the goods all the while 
you're paying for them. See how it is 
we are your savings bank? Many homes 
in Montreal that wouldn't be, were it 
not for our way of selling you the things 
you need. Come in. Let us estimate 
for you. — Metropolitan House Furnish- 
ing Co., Montreal, Can. 

A store where credit buys as much as 
cash — where you select what you want 
and then say, "Just charge it to my ac- 
count." Where all objectionable fea- 
tures of the old style installment store 
have been obliterated — where there are 
no annoying trips to the justice of the 
peace — just a plain, old-fashioned 
charge account. — Straus <$; Miller Co., 
Cleveland, O. 

It was Spear & Co. who upset all the 
old-fashioned ideas of trade by offering 
credit free to anybody and everybody 
for the asking. And now by supplying 
every customer with a handsome metal 
savings bank Spear & Co. confer the 
greatest possible benefit. In the first 
place, the customer finds that the nickels 
and dimes and quarters dropped into the 
bank from time to time are never missed, 
and- yet they amount to enough in a 
very little while to mee + all the pay- 
ments on the furniture or carpets. The 
magical little bank, without apparently 



taking anything from the family reve- 
nue, provides the funds wherewith to 
furnish the home in comfort and ele- 
gance throughout. But the little bank 
does more. It teaches a respect for 
pennies and nickels and dimes that will 
be worth many thousands of dollars to 
every person who learns the lesson. — 
Spear $ Co., Pittsburg, Pa. 

Try our plan — pay as you can. Our 
plan enables you to get the article you 
want — or need — right away. You don't 
have to wait several weeks — or months — ■ 
and "save up" until you get the whole 
amount necessary. When you buy here, 
buy our way, you simply pay a small 
amount down to bind the bargain and 
the goods are delivered at once. And 
then you pay the balance due a "little- 
at-a-time" each week or month — as best 
suits your convenience. — Spengel's, Den- 
ver, Col. 

Liberal credit arrangements. Hart- 
man's credit plan is a most liberal prop- 
osition. It is the most helpful credit 
plan in Chicago. It provides most gen- 
erously for your convenience and for 
your help when special favors are de- 
sired. It is a thoroughly sensible and 
business-like credit plan and appeals to 
thinking people in every walk of life. — 
Hartman Furniture <$; Carpet Co., Chi- 
cago, III. 

This is the time of the year that thou- 
sands of people in this beautiful city of 
ours are beginning to think of cleaning 
house, while countless others are pre- 
paring to enter the bonds of matrimony. 
Some are moving to new homes that have 
been in course of erection the past winter 
and some are going to the lakes. To 
all of these we wish to say we are home 
furnishers, and no home too humble or 
no home too grand for us to furnish. 
No matter whether you have money or 
not, we stand ready and willing to ex- 
tend to you our generous credit, so you 
may get all the home furnishings you 
want right away, and we will gladly wait 
for the money. To the young couple 
just starting housekeeping, we wish to 
say a word. Don't try to get a couple 
of rooms and put in a lot of shoddy 
furniture, because you feel you have not 
the ready money to furnish up in nice 
shape. Just come to us and we will let 
you have all the goods you need, and 
all we ask is a small payment down and 
the balance can be paid in small weekly 
or monthly payments. Come in and let 
us show you the largest and most up- 
to-date home furnishing store in the 
Northwest. — Smith $ Farwell Co., St. 
Paul, Minn. 



CREDIT 



OF SELLING PHRASES 



297 



Our credit system and low prices are 
not affected by labor troubles! In view 
of the partial business stagnation the 
people at large require an easy system 
of credit on furniture and household 
goods more than when conditions are 
normal. The labor difficulties have not 
in any wise altered our admirable credit 
plan, nor have they affected our prices, 
which continue as they have been — the 
very lowest consistent with quality. You 
may open an installment credit account 
at any hour and your goods will be 
delivered without delay. — Spiegels, Chi- 
cago, III. 

If you haven't purchased at Mason's 
you have left a big stone unturned in the 
pursuit of saving money. Sixty-three 
years of merchandising has given us the 
knack of underselling. We give goods of 
excellent quality at the price inferior 
goods usually command. Our assort- 
ment is extensive and well selected. Easy 
credit terms arranged to suit your in- 
come. — Mason's, Brooklyn, N. Y. 

Our easy payment plan permits selec- 
tion from this splendid range of pianos, 
and yet requires only a cash payment of 
ten to fifty dollars, according to in- 
strument chosen, and a monthly payment 
of six dollars and upward, afterward. 
This accommodation as to easy payment 
does not add one dollar to the cash 
purchase price of the piano; you simply 
pay the insignificant interest of 5 per 
cent, per annum, for the amount re- 
maining unpaid. — Oimbel Brothers, Mil- 
waukee, Wis. 

A stock such as ours, replete with 
sterling values, commands the prefer- 
ence of thrifty people. Sterling values 
were never more strikingly manifest than 
they are now. Cash or credit — both are 
as good as Government bonds at this 
store. If you prefer to pay cash we 
are glad to see you. If you wish to 
use our Credit Plan of Easy Payments, 
we're equally glad to see you, and you'll 
find that you do not have to pay one 
cent more if you "charge it." — Halpert 
Q Jacobs, Binghamton, N. Y. 

Numbers have delayed buying their 
fall and winter clothing because of lack 
of ready money. Don't hesitate longer. 
Visit us and take your pick from our 
large and beautiful assortment of cloth- 
ing. Pay the bill in small weekly 
amounts such as you can afford. Thus 
you enjoy the use of them while paying 
in convenient weekly payments. Style, 
novelty and quality combined in every 
garment. If not — don't buy. The wide 
range of prices permits you to buy at 
any stage. No harsh means employed 



in collecting. We trust you and want 
you as a regular, permanent customer, 
and we realize our treatment must be 
such as to invite continual patronage. 
And it is. Try your personal experi- 
ence. We await your call with pleas- 
ure. — Gately $ Brennan, South Nor- 
walk, Conn. 

Our credit plan bridges over all the 
difficulties that stand in the way of 
home furnishing — opens up a clear, quick 
right of way into a comfortable home 
of your own — in other words, it puts 
the whole problem right up to you. Our 
Little-at-a-Time credit plan is an endless 
chain — it keeps going from relative to 
relative and friend to friend— each one 
after dealing here sends in the others — 
so satisfied are they that deal here. — 
Ingram <§• Bird, Sacramento, Cal. 

When you get rich you are going to 
have all sorts of things. But we believe 
you'll allow that there is a chance or 
two that this may never be. Now the 
question is: Hadn't you better get as 
much out of life as possible and com- 
mence right now. Hadn't you better 
sleep in a luxurious bed and sit in a 
well-to-do-man kind of a chair and walk 
on good carpets and otherwise make life 
worth living? We will furnish you with 
what you want and let you pay in small 
amounts monthly, according to your con- 
venience. — H. H. Sampe fy Co., Altoona, 

How to start a home. We make it 
easy for young folks to begin house- 
keeping. You can well afford to open 
an account with us and make your home 
comfortable, and pay for it as you like. 
Our Little-at-a-Time plan has had long 
experience at fitting up homes — and is at 
your command. We can furnish you not 
only with good advice as to what to buy 
— but how to keep down the cost in the 
furnishing of a single room or a whole 
house. Credit makes the buying easy — 
for it breaks up the payments into con- 
venient amounts — arranged to suit your 
income. Our prices are marked in plain 
figures and are as low as the lowest cash 
prices elsewhere. So many nice homes 
you envy were bought in just this way. 
■ — Ingram <$; Bird, Sacramento, Cal. 

"Long credit" assures your purse of a 
substantial lining. Cash or credit. — 
Guy Furniture Co., Worcester, Mass. 

No money down. Time for Spring 
clothing. Why shouldn't men and wom- 
en come and get Spring clothing now? 
It's something you've got to have and 
you might as well get it now and have 
a full season's wear out of it.— Menter, 
Rosenbloom Sr Co., Peoria, III. 



CREDIT 



298 



ADVERTISERS CYCLOPEDIA 



Clothing on credit. We clothe men on 
credit at no more cost than cash prices. 
— Worcester Credit Co., Worcester. 

This is an age of co-operation — Let us 
help you. What the street car is in con- 
venience and labor-saving, our system of 
credit is in affording elegance and econo- 
my to buyers of clothing, making it con- 
venient and easy to be well dressed. — 
L. Wiener, Pittsburg, Pa. 

Why not make your house cosy and 
pleasant? You live in it day in and 
day out, and no matter how small your 
income may be, our accommodating 
credit plan opens up an easy way to fur- 
nish a home and still receive the bene- 
fits of a cash purchase. — John Mullins 
§ Sons, Jersey City, N. J. 

Buy your Spring costume now. Pay 
the bill later. The new fashions are 
here — and we are ready to supply your 
wants at once — and you can pay the bill 
as you find it convenient — that's what 
the New Idea Credit System means — 
you needn't wait till the season's half 
gone; you can save the money while you 
are wearing the latest, smartest attire. 
— Rosenthal's, Baltimore, Md. 

Dollar down and dollar a week. If 
you have an account here any go-cart 
can be added without a payment down. 
Just keep paying — that's all. — House- 
hold Furniture Co., 2sew Bedford, Mass. 

Are you going to get married or go 
to housekeeping? If you are, the first 
thing to consider is economy. We can 
start you right if you will come in and 
let us name you prices on furniture, 
carpets, stoves and furnishings. Cash 
or time payments. — Economy Furniture 
Co., Memphis, Tenn. 

Take all the credit you want. Don't 
hesitate a moment about buying because 
of a shortage in ready cash. Credit 
costs nothing here; and you can have 
all you want. We're doing everything 
we can to make this the best and easiest 
store to do business with. — Bhodes- 
H avert Furniture Co., Atlanta, Qa. 

That's a pretty liberal proposition, 
isn't it? And we mean it literally. 
Don't hesitate a moment about taking 
advantage of our easy credit system. 
You're perfectly welcome to the conven- 
iences it offers. — Bhodes-Havert Fur~ 
niture Co., Atlanta, Ga. 

You are welcome to the "Charge-it" 
privilege, whether your purchase is large 
or small. You can open an account and 
pay weekly or monthly, as is most con- 
venient. — Hecht's, Washington, D. C. 

Credit is free to all. What does this 
mean? Simply that you can furnish 



your entire house with every conveni- 
ence and every comfort for a few dol- 
lars. It means that if there is anything 
lacking in your home — whether in parlor, 
dining-room, bed-room or kitchen — you 
can get it now for one dollar and have 
the pleasure of using it while you are 
making the balance of the payments at 
your convenience. — Spear $ Co., Pitts- 
burg, Pa. 

Where credit outbuys cash! The idea 
of buying clothing on credit at prices 
oftentimes lower than most cash stores 
seems at first glance to border on the 
ridiculous. With most credit stores it 
would be ridiculous, but with us it isn't; 
its a sensible statement. Want to know 
why? Well, that's easy. We are manu- 
facturers, and big ones — we save the 
manufacturer's profit — we save the job- 
ber's profits — these two big profits we 
split with you. — M enter, Bosenbloom fy 
Co., Hartford, Conn. 

Why not furnish a cosy home? Why 
not put aside a few dollars from your 
earnings and pay for a well furnished 
home that will endure a lifetime. You 
will be fairly surprised at the big — big 
lot of furniture you can own by the 
popular "Little-at-a-time plan." If 
other stores helped the people as well, 
why should the plan have grown as 
great? You will thoroughly enjoy hav- 
ing a chat with us and looking through 
our large assortment from which you 
can select what you wish. We make our 
terms delightfully easy and no matter 
how small your earnings are we will 
make terms to fit your income. — Ingram 
$■ Bird, Sacramento, Cal. 

A modern charge account plan that is 
open to and recognizes all alike. An 
open door — an open book that makes it 
possible for everybody to be correctly 
and fashionably attired, and this system 
of carrying accounts is yours at cash 
prices. No tribute exacted for credit. 
No rebate for cash. The Halpert & 
Jacobs Charge Account Plan was the 
first means of supplying dependable 
wearing apparel to everybody on credit 
terms but at cash prices. — Halpert $ 
Jacobs, Binghamton, N. Y. 

Our terms of easy payments are the 
most liberal of all. Ready cash is un- 
necessary in dealing with us if you de- 
sire the convenience of credit. — Frank J. 
Murphy, Baltimore, Md. 

And, of course, credit. The Moss 
popular plan of charging things. Select 
all you need. Pay us later on the Moss 
plan. It's easy to buy. Easy to pay. 
— Moss Bros., Hartford, Conn. 



CREDIT 



OF SELLING PHRASES 



299 



Hartman's is an institution founded 
upon just and liberal principles — that 
treats its customers generously and guar- 
antees perfect satisfaction to every pur- 
chaser. A part payment plan that may 
be adjusted to suit the convenience of 
each individual customer. Hartman's 
Credit Plan is such a plan as a high- 
class store may be proud of and such a 
plan as appeals to thinking people. It is 
a most just and honorable plan. Most 
liberal, too. We make our arrangements 
to suit your convenience instead of ask- 
ing you to comply with cast-iron rules 
such as confront you at most credit 
stores. At Hartman's you make your 
selections and then we listen while you 
make the arrangements — while you state 
what will suit your convenience and what 
will be required of us. This innova- 
tion has made Hartman's the most popu- 
lar credit institution in the country. We 
always have had the utmost confidence 
in the wage-earner and our confidence 
has not been misplaced. — Hartman's, 
Chicago, III. 

The best of the ready-made stores sell 
suits like these of this quality for $25. 
We want to sell just one thousand at 
$15, and show just what a credit house 
can do. None of these suits will be sold 
for cash. They must all be sold on 
credit. No money down and a little a 
week. We want to give our credit cus- 
tomers the benefit of our low prices 
and easy terms. We want no cash trade, 
we want to get a thousand new credit 
customers, and if saving them $10 on a 
suit will do it, we are going to try to 
get them. Anyone can open an account 
here for one of these suits if they are 
honest and mean to pay their bills when 
able. Open evenings. — Boyle Bros., Bos- 
ton, N. Y. 

You don't need cash. Never hesitate 
to come and talk with us about our 
credit system. Many times our experi- 
ence enables us to point out how a good 
sum of money can be saved. Every week 
hundreds of families buy house furnish- 
ing goods by our credit system. Some 
folks who have plenty of cash find it 
convenient to buy on credit. It's a pleas- 
ant way of fitting out the home, just 
by saving a little each week or month. 
We mark all goods in plain figures, and 
we have plenty of everything that we 
advertise. — Brent's, Los Angeles, Cat. 

It may surprise you to know that we 
have on our books the names of many 
well-to-do and really wealthy people, all 
of whom take full advantage of our 
unique and comfortable system of in- 
stallment credit. We designed this plan 



for the use of the laboring men and wage 
earners who find it absolutely essential 
in furnishing, or adding to, their homes. 
But as rapidly as it has become known, 
it has extended to all classes and this 
proves its efficacy, its strength, its de- 
sirability and its dignity. The ancient 
history of some trashy installment con- 
cerns was an obstacle for a time, but 
it disappeared (and now is obsolete) 
in the face of refining influences. To- 
day, by reason thereof, installment 
credit ranks with the highest kinds of 
home financiering, and we are selling 
more furniture and household goods than 
was ever possible under the old methods. 
Ours is a cosmopolitan house of metro- 
politan tendencies and must be consid- 
ered the furniture center of Columbus. 
All goods delivered promptly. — May <% 
Co., Columbus, O. 

Married or single enjoy the free use 
of our easiest in the world credit system, 
and have as nice and comfortable a home 
as anybody. The people are growing 
wiser as they grow older, and most every- 
body furnishes their home on this up-to- 
date plan. It's only a question of get- 
ting the best prices, best terms, best 
values and best treatment, and people 
who have investigated come and bring 
their friends to us. We would like to 
talk it over with you. — The Weeks Fur- 
niture Co., Woonsocket, B. I. 

Credit bridges the chasm between your 
desire to buy and your inability to pay 
"spot cash" at the time of purchase. 
Why not speak well of the bridge that 
carries you safely over? — Moss Bros., 
Hartford, Conn. 

Ready made homes are being supplied 
daily to worthy people by us. Young 
married couples find their path through 
life smoothed for them by our system 
of furnishing completely everything for 
housekeeping and on terms that are made 
to suit your convenience. — R. C. Rey- 
nolds, Cohoes, N. Y. 

Credit. You can pay us a little each 
week, or month, until all is paid. You 
don't miss the money and can dress in 
the best of style. * * * If you want 
to get a handsome, stylish, well-made 
suit we can give you just what you 
want on easy weekly payments. — Hogan 
Bros., Rochester, N. Y. 

Let us enroll your name, your credit 
is good here. This week we offer a won- 
derful opportunity to every one who con- 
templates furnishing their home. With 
very little money you can provide your- 
self with every necessity at a greater 
saving in cost than ever before. — Wald- 
heim <$; Co., Cleveland, Ohio. 



CREDIT 



300 



ADVERTISERS CYCLOPEDIA 



A word about our modern credit sys- 
tem. Were we to erect a monument typi- 
fying the important factors to which we 
owe our abundant success, high up, in 
sight of all, would be inscribed, in let- 
ters of gold: Credit — the Economy's 
Home Maker. Its marvelous power for 
good is apparent in thousands of homes. 
— The Economy, Scranton, Pa. 

$1.50 will give you one hundred dol- 
lars' worth of furniture, enough to fur- 
nish two rooms very nicely, three rooms 
comfortably, or a whole flat if judgment 
is shown in the selection. Our weekly 
payments are within your income and 
there is no interest to accumulate. The 
goods are sent to your home at once, 
and you enjoy the feeling of independent 
ownership while you are leisurely mak- 
ing the payments. — The Weeks Furniture 
Company, Woonsocket, R. I. 

Clothing on credit. Don't forget that 
there is only one best place to establish 
a credit, that lasts as long as you like. 
That place is at the Goldstein Clothing 
Store. We have recently opened a lib- 
eral credit department in connection with 
our regular business and we want you 
to be fully informed regarding the many 
good features it offers the man who de- 
sires the finest wearing apparel which 
can be paid for in easy weekly pay- 
ments. — The Goldstein Clothing Co., 
Binghamton, N. Y. 

Enjoy the benefits of a cosy home. 
If you haven't the ready cash all you 
have to do is to open a confidential ac- 
count with us and pay a little a week 
or month. — John Mullins $ Sons, Jersey 
City, N. J. 

We want you to come in as soon as 
you can. The stock is at its best now. 
And everybody knows that nobody need 
wait on account of money. A dollar or 
two will do. You can make your own 
terms. Just come in and select what- 
ever you want. The goods will be de- 
livered promptly. — Spear §• Co., Pitts- 
burg, Pa. 

Our new open account system con- 
taining more features favoring the pur- 
chaser than all the old style credit plans 
combined. No security, no interest, no 
collectors, no mortgage, requiring annoy- 
ing trips to the Justice of the Peace — 
just a plain, old-fashioned charge ac- 
count and the best values.— L. Fish Fur- 
niture Co., Chicago, III. 

Commendable caution in the business 
world. Credit is the oil which lubri- 
cates the wheels and keeps the machine 
in motion — remove that and stagnation 
would immediately follow. If your 

CRE 



available cash runs low your credit is 
good to replenish it on your personal 
security only, and keep your head above 
water. — Tierney Bros., Bay City, Mich. 

Business couldn't be carried on with- 
out credit. Mutual confidence is as 
necessary to commercial progress as oil 
to the wheels of an engine. Credit is the 
bulwark of business. It is a straightfor- 
ward method of anticipating incomes. 
Buying furnishings on credit is just as 
creditable as buying a railroad or a 
house and lot on credit. — Ingram $ Bird, 
Sacramento, Cal. 

The bridal path to happy land 

Lies in the way of the pointed hand 

Where a comfortable home is readily 

made 
On terms convenient and easily paid. 
Comfortable homes that are cosy and 

nice, 
Properly furnished and at a low price. 
Go where thousands have gone before, 
The reason's plain — "Tis the satisfac- 
tory store." 
— The Reliable, Indianapolis, Ind. 

A temple of fashion. Nothing less. 
Our stock is at its height of perfection 
now; everything that woman's heart can 
desire is here, styles that were but 
dreams of the dressmaker's art a short 
while ago. This race for supremacy is 
what makes New York women the best 
dressed and the most envied in the world. 
Examine our stock. You will realize we 
are in our proper place in the lead. 
No other place would satisfy us. In- 
vestigate our terms. You can dress equal 
to the best on our system of easy weekly 
payments. — T. Kelly, Brooklyn, N. Y. 

Five cents make a nickel, 2 nickels 
make a dime, 10 dimes make a dollar, 
$1 a week furnishes your home. — Straus 
S[ Schram, Chicago, III. 

Your simple promise to pay will fur- 
nish your home complete. Your credit 
is good here. — "The Reliable," Indian- 
apolis, Ind. 

Credit. It's to your credit that you 
are trusted. No one need be ashamed 
to buy that way. We want to open an 
account with every honest man and wo- 
man in Baltimore. We will extend you 
unlimited credit and gaurantee to ar- 
range terms to suit.-^ Julius Hines $ 
Son, Baltimore, Md. 

Don't fear the expense of matrimony! 
Set out to win the woman whom you 
love, for there is no question but what 
you can furnish a home faultlessly with 
but little money if you come to Friend. 
Friend will give you credit. — Friend, 
Pittsburg, Pa. 
DIT 



OF SELLING PHRASES 



SOI 



"Long credit" is a boon to economical 
housekeepers. — Cowperthwait S[ Co., New 
York. 

The newest and most up-to-date goods 
always on hand. Your credit is good. 
We give very liberal terms on install- 
ment plan, rn fact will make you terms 
so easy you can pay for a nice bill of 
furniture and not miss it. — B. T. Dennis 
$ Co., Waco, Tex. 

The Moss Credit Plan is founded on 
the inherent honesty of mankind. We 
trust the people, the people trust us. 
Gives you quick possession of the wear- 
ing necessities of life. But you save 
your pocket money. That's the point. 
* * * We open charge accounts ! No 
extra for credit. No less for cash. — 
Moss Bros., Hartford, Conn. 

When young folks go housekeeping, a 
dollar or two will do. Don't bother 
about the money — come to Bing's. We 
make special inducements to young 
couples starting housekeeping. If you 
are not ready just yet come anyhow. 
We will show you through, give you es- 
timates and prices and advise you how 
to furnish your home tastefully and 
economically. Remember Bing's plan — 
pay as you can. — Bings, Cleveland, O. 

You may own anything in our south 
window for nothing by simply starting 
an account on something else. This lasts 
only a few days !***"! wa nt that 
rug," said a lady shopper, Saturday, 
who had paused a second at our window 
display. She hadn't much money, but 
she had a dollar — enough (with a prom- 
ise to pay a dollar weekly) to obtain 
the new carpet she needed, and — that 
rug went with it as free as air. — F. B. 
Slocum Co., New Bedford, Mass. 

If it comes from Gately's it's good, 
with or without money. Why certainly! 
You are always welcome to anything in 
this store on your own terms of pay- 
ment. We take the greatest possible 
pride in arranging every detail to suit 
the convenience of our patrons. — Gate- 
ly's, Peoria, III. 

This peculiarity, together with our 
most liberal terms of credit, are the 
secrets of our great success. — Stewart 
Bros., Columbus, O. 

Buy all you want, pay later. You 
need not limit your purchase to the 
amount of your ready money, for you 
can buy what you wish here and pay it 
off in small payments. You pay no 
more than if you paid cash. — Oliver 
Bothort, Altoona, Pa. 

We made a big hit when we arranged 
our special credit system so as to break 



up the payments into convenient 
amounts — arranged to suit your income 
— and we have furnished hundreds of 
happy homes in this way.—Pinkham $ 
Willis Co., Worcester, Mass. 

No money down. By our easy pay- 
ment plan you can secure your pick of 
the new spring garments now, right at 
the beginning of the season, and pay 
for them in small weekly or monthly 
payments while wearing. — Menter, Bosen- 
bloom fy Co., Peoria, III. 

Have you a friend who is going to 
furnish a room or a home? Bring him 
to us, because we have the largest stock. 
We have the newest styles. We are 
noted for fair dealing. We have the 
most liberal credit system. We have 
the promptest delivery. We have the low- 
est prices and you can have it charged. 
— The Edmundson-Perrine Co., Pittsburg. 

Christmas is only a few days off — you 
ought to have new clothing for that fest- 
ive day. It is a duty you owe to your- 
self, to your family — to come here where 
money saving prices are plainly written 
on every price tag. Buy before Christ- 
mas, pay after Christmas; that's the way 
you can do business here. This is a 
credit store. We are proud of it. But 
we are not half so proud of our store 
as we are of the fact that we are the 
only credit store in the city selling on 
credit at cash store prices. — Mentor, 
Bosenbloom Co., Columbus, O. 

Our credit plan is the most satisfac- 
tory plan in existence. No strict re- 
quirements as contained in other credit 
systems, no red tape and no annoying 
features whatever. You make your own 
terms. Thousands in Montreal owe their 
comfortable homes to this liberal plan, 
and the same opportunity is open to 
you. Fair dealing, liberal treatment 
and low prices for reliable goods has 
been the keynote of our business success. 
Come in and get our prices. If you 
want anything for the home, or intend 
furnishing a house, you will find no bet- 
ter place than this store to open an 
account. — Metropolitan House Furnish- 
ing Co., Montreal, Can. 

Credit. Truly stunning tailor-made 
suits, separate skirts, jackets and millin- 
ery on easy weekly payments. * * * 
A splendid collection of high-class gar- 
ments at little prices, embodying all the 
newest creations and correct styles, show- 
ing fabrics that are dependable and 
popular, at prices as low as any cash 
store. We let you wear them while pay- 
ing for them. A small payment each 
week or month is all we ask. — Hogan 
Bros., Bochester. N. Y. 



CREDIT 



!02 



ADVERTISERS CYCLOPEDIA 



Credit to all. * * * We will fur- 
nish your home for $1 per week. — 
Michaels Bros., Brooklyn, N. Y. 

Your credit is good. * * * To 
those who are unable to pay cash and 
large sums of money, we will do all 
dental work on easy weekly or monthly 
payments. — American Painless Dentists, 
New York. 

The only furniture house that sells 
on credit at cash prices. That's all. — 
Bing's, Cleveland, Ohio. 

Your credit is good with us. We 
like to keep repeating this statement for 
we mean it, and we want that every one 
should feel perfectly free to come here 
at any time and buy whatever is want- 
ed on our well-known liberal terms. — 
The Household Furniture Co., Neiv Bed- 
ford, Mass. 

One dollar per week opens an account. 
— Baumann's, New York. 

Timely chats about our E. Z. T. O. 
pay plan. Don't spend your money fool- 
ishly; add to your home comforts by 
paying a little down and a little each 
week. — E. W. Lynch Furniture Co., 
Worcester, Mass. 

If you've furniture, carpets or stoves 
to buy don't let a little thing like the 
lack of money cause you to postpone 
the purchase. There should not be a 
person in Youngstown to-day who ought 
to deny himself the luxury of a com- 
fortable home. We've paved the way for 
men in all walks of life to live in homes 
befitting their station.— L. H. Cahn $ 
Co., Youngstown, O. 

We will accept at this Christmas sea- 
son, an unusually small cash payment, 
so as to make the Christmas burden as 
light as possible; and then the monthly 
payments afterward will be arranged 
agreeably to the convenience of the pur- 
chaser. — Wanarnaker, New York, N. Y. 
Note this difference, please: Other 
stores may grant credit to a chosen few 
— we offer credit to everyone on the same 
plan. You need not ask us for credit 
as a personal favor — we ask you to deal 
with us on credit of a most accommodat- 
ing sort as a regular, everyday, business 
proposition, and when you accept our 
offer the obligation for the courtesy of 
your furniture trade is all ours — every 
bit of it. — Ingram §• Bird, Sacramento. 
Our system of easy weekly payments 
is a decided success; wise, convenient 
and helpful. It amounts to this: After 
selecting a garment, a fur piece, a pair 
of shoes or a hat, the clerk charges the 
bill to your account. Then a week later 
you begin your weekly payments in 



amounts to suit your convenience and 
income. In a few weeks the amount of 
the charge will melt away and you will 
never feel the outlay. Our dealings are 
only between us, therefore confidential, 
and no security is required. — Gately fy 
Brennan, South Norwalk, Conn. 

The credit plan of this store has two 
distinct benefits: it helps you to save the 
small amounts that ordinarily go for 
nothing; and it helps you to dress well. 
We want you to take advantage of this 
plan — we want you to come. You may 
select all of your Fall and Winter Cloth- 
ing and pay us a little each week or 
month. It's the easy way — it's the eco- 
nomical way, for it costs nothing. — 
Askin <§• Marine, Springfield, III. 

A little investigation will show that 
our prices represent the greatest amount 
of real value that your money can buy, 
for everything we sell is of unquestion- 
able quality and will give genuinely good 
service. It is no saving to buy poor 
grades just because they are cheap, and 
our credit system does away with the 
necessity of "doing with" something in- 
ferior because your pocketbook isn't 
long enough to buy what you know would 
be best. We arrange the payments to 
suit your convenience. — House <$; Herr- 
mann, Washington, D. C. 

This store has a reason for being. This 
store's policy appeals to the better home 
makers of Atlanta. Our plain plan of 
selling goods on easy payments at cash 
prices means something to you. It means 
you can buy anything we have as low 
as you can buy anywhere, not only in 
Atlanta, but in any of the great cities 
of the East or West. We are not an 
ordinary installment store. Our goods 
are reliable, our prices low, our terms 
made to suit you. We believe our meth- 
ods please you, and the heavy business 
we have done since opening this store 
gives a very solid basis for that belief. 
We appreciate your business, and next 
week we'll show that appreciation by the 
lowest prices you've seen. — Walter J. 
Wood Co., Atlanta, Ga. 

If you open an account with us you 
may make your purchases at will, and 
we'll arrange that you shall pay us a 
small amount at stated periods, and 
you're protected in your dealings by our 
readiness to take back anything for 
which you feel you've paid too much, 
or which doesn't wear as well as you 
expect. — Hecht Bros., New York, N. Y. 

Patrons who make the "easy pay- 
ments" get the same discount as those 
who pay in one sum. — Minneapolis Dry 
Goods Co., Minneapolis, Minn. 



CREDIT 



OF SELLING PHRASES 



303 



Credit has its moral side as well as its 
material side and the very basis of com- 
merce is credit. Credit is founded upon 
commercial honor, and the higher the 
credit of an individual, a city or a nation, 
the greater are its industries, and the 
greater its industries the more perma- 
nent and regular are the wages that are 
paid to the toiling masses. No doubt, 
reader of this advertisement, you could 
pay cash for any article advertised for 
this week. You hesitated to come in and 
buy on credit. Why? Isn't it ten times 
worse to do without these things that 
make your home comfortable? Look 
what 5c or 10c will do at this store. — 
Bhodes-Haverty Furniture Co., Waco. 

Hartman's credit plan is a most gen- 
erous and helpful plan — carried out in a 
big-hearted wholesouled way. It is de- 
signed with the thought of the custom- 
ers' convenience foremost in mind. We 
have endeavored to make it the simplest, 
most generous and liberal plan of credit 
accommodations ever devised, and cus- 
tomers tell us we have succeeded won- 
derfully well. The terms are so con- 
veniently arranged and such freedom is 
given the customer in making the pay- 
ments, that he finds it a plan worthy of 
the highest praise and commendation. — 
Hartman's, Peoria, III. 

Does false pride keep you from buying 
clothing on credit? It shouldn't, if it 
does. You would be surprised at the 
large number of well-to-do people who 
have accounts at this store. People who 
are easily able to pay cash, mind you, 
but who prefer the convenience of a 
charge account at our store, because they 
know by experience that they can buy 
just as cheaply here as at any cash 
store, and that the credit accommoda- 
tion they receive here does not cost them 
a penny extra. Come and open a charge 
account, you'll find it convenient and 
profitable. — Menter $ Bosenbloom Co., 
Hartford, Conn. 

The possession of a diamond is a fond 
wish in the heart of nearly every woman, 
but she naturally wants a really perfect 
stone and therefore feels unable to 
gratify her wish. Most people realize 
that this store offers lower prices on 
really fine stones than can be secured 
elsewhere, since it confines its stock and 
sales to American cut, true color, per- 
fect diamonds. It is not so well known, 
however, that persons of known respon- 
sibility may arrange to pay for a dia- 
mond on time and terms they can af- 
ford without paying a big extra profit 
for the privilege. — C. L. Byrd $ Co., 
'lis, Tenn. 



Do not worry about not having money, 
your credit is good for furniture and 
household goods. We also have a very 
fine line of watches, musical instruments, 
refrigerators, go-carts and everything 
for the home.— H. L. Herman, Spring- 
field, Ohio. 

We offer you the opportunity to buy 
Grand Rapids Furniture, not usually 
obtainable in credit houses, on our lib- 
eral charge system. All our prices are 
cash prices and are marked in plain 
figures. We make no extra charge when 
goods are purchased on our charge sys- 
tem.— T. Kelly, Neiv York, N. Y. 

No risk in trying our credit plan, for 
we guarantee to charge nothing for the 
accommodation, and warrant our wear- 
ing apparel to be as good as the most 
expert designers can plan it and the 
most skillful tailors produce it. We 
think you'll find paying in small amounts 
a great convenience, but if you don't 
agree with us, any transaction may be 
closed without dissatisfaction to you. — 
Hecht Bros., New York. 

If it is not convenient for you to pay 
all cash down for your selections you 
can have the goods to use at will, and 
pay for them in small, easy, weekly or 
monthly parts. We will arrange the 
payments so that they will not be a 
heavy drain upon your income. You 
will have the goods paid for before you 
realize it. — The Fair Store, Binghamton. 

"Is this a credit store?" "Yes, sir; 
this store is just exactly what you want 
it to be; no matter what the wishes of 
the customer, we can suit him every 
time, unless he wants to pay a high price 
for an inferior article. That is the only 
respect in which we can't oblige any 
one, not even President Roosevelt." — 
H. A. Shoenfeld, Seattle, Wash. 

Right in the beginning of winter — just 
at the time you are completing the fur- 
nishings of your home, we offer you a 
choice from hundreds of beautiful pieces 
of parlor, bed room and dining room 
furniture at greatly reduced prices. In 
addition to these lowered prices, we of- 
fer you the easiest terms of credit ever 
extended by any establishment in Wash- 
ington. — Peter Grogan, Washington. 

Now, you may imagine you have to 
pay more. Not so — buying in larger 
quantities for cash we sell cheaper than 
others. We give you better goods for 
the money and more satisfaction. Again, 
your credit is good. We do not charge 
interest. We take an "interest" in pleas- 
ing you. — Locke § Lavenson, Sacramen- 
to, Cal. 



CREDIT 



304 



ADVERTISERS CYCLOPEDIA 



Accounts opened with everybody. Only 
those who have tasted of the sweets of 
trading here can realize what our match- 
less credit system means. — Carey $ Sides, 
New York. 

Buy Without the Cash— Your Credit 
with Us is Good!— We give the easiest 
kind of time payments of any house in 
Kansas City; prices are lower than 
others sell for the spot cash. We are 
situated only three blocks east of Main, 
on Twelfth street, so we don't have to 
pay $500 to $1,000 per month rent. Our 
rent is low, less than one-tenth others 
pay. Our prices on Furniture are 
equally low. Just come and find out 
how cheap we can fit you up on our 
low rent prices and on the easy pay- 
ments given to everybody, as we give 
credit to all. — Standard Supply House, 
316 and 318 East Twelfth St., Kansas 
City, Mo. 

This firm aims to improve the stand- 
ard of taste in household art — to make 
the domestic life brighter — more com- 
fortable and cheerful — to point the way 
to a more economical basis upon which 
to procure home needs — to make the way 
easy to all alike — to have all the com- 
forts of a home without the distressing 
delay. — Metropolitan House Furnishing 
Co., Montreal, Can. 

Besides the advantage of lowest prices 
and most liberal credit terms, we offer 
you a larger variety for selection than 
any credit store in the city. Come and 
examine the new summer goods — every 
price-tag is marked in plain figures- 
one price to all, and that price the low- 
est. — Mentor § Rosenbloom Co., Colum- 
bus, Ohio. 

We are flattered, indeed. And we've 
every reason to be. Look around and 
see the number of firms to imitate our 
celebrated easy payment system. But 
they can't. They can't make you the 
terms we can. We beat every store in 
this city when it comes to that. There 
is no charge for the credit accommoda- 
tion, either. No little 8 or 10 per cent, 
put on. It's straight cash prices. We 
let you compare prices, providing you 
won't forget quality. — Eastern Outfitting 
Co., Portland, Oregon. 

Everybody has time; spot cash is not 
as plenty. Paying a little every week 
is our way of making time a very ac- 
ceptable substitute for spot cash, and 
giving to everybody an easy buying, easy 
paying power to supply all their needs 
in home comforts. We make it possible 
for you to have all the pleasures and 
comforts of a well-furnished home of 
your own. Don't live in a little stuffed- 



up boarding house room. Get married 
and settle down into a way of living 
that is something like. What we say 
we do, we do do. Let us talk with you 
about it and the sunshine of everlasting 
happiness will be yours. — Weeks Fur- 
niture Co., Woonsocket, R. I. 

Credit Welcomes Everyone Visiting 
Our Store. — We are the originators of 
the easy payment plan. Our prices are 
the same as you are paying to the other 
stores when buying for cash. This is a 
broad assertion for us to make, never- 
theless it is a positive fact, and we ex- 
tend every person in Bay City an invita- 
tion to come to our store, examine our 
goods and prices, compare them with 
others, and be convinced. We sell every- 
thing the latest and best and at reason- 
able prices. — Gately Donovan Co., Bay 
City, Mich. 

The Hartman idea of modern credit 
privileges brought a new era to the ambi- 
tious home providers of Peoria. • The 
improved features of the Hartman plan 
are many — the benefits are manifold. In 
liberality it stands alone — above and be- 
yond any other credit plan known to 
Peoria. It can be adjusted to suit the 
convenience of any customers, because 
the terms of payment are so easy and 
the plan grants so many concessions. 
No payments are required while you are 
sick or out of employment. It is strictly 
confidential, a broad, liberal policy, the 
pleasantest sort of an arrangement for 
your accommodation. — Hartman Furni- 
ture $• Carpet Co., Peoria, III. 

Fair dealing, liberal treatment and low 
prices for reliable goods has been the 
keynote of our business success. Come 
in, get our prices and let us explain our 
system. If you want anything for the 
home or intend to furnish a house, you 
will find no better place than this store 
to open an account. — John Mullins $ 
Sons, Jersey City, N. J. 

Credit you? To your heart's content. 
— May, Stem $ Co., Kansas City, Mo. 

Why not make home cosy and pleas- 
ant? You live in it day in and day out 
and no matter how small your income 
may be, our credit plan opens up an 
easy way to home comfort. — The Weeks 
Furniture Co., Woonsocket, R. I. 

If you do not desire to pay all cash 
down for your selections, we will ar- 
range it so that you may have the goods 
at once and pay for them in small, easy 
weekly or monthly parts. We will ar- 
range it so that the payments will not at 
any time be a drain upon your purse.— 
The Fair Store, Binghamton, N. Y. 



CREDIT 



OF SELLING PHRASES 



305 



Why worry because your wages are 
small and your family large and must 
be clothed, and a thousand other things 
demand your money? The Star Credit 
Clothing Co. wants to see you — you need 
never want for clothing — need never 
think regretfully of how much better 
someone else is dressed than you. Come 
here, get anything you please and we 
promise to make the terms fit your cir- 
cumstances. Your promise to pay is 
sufficient. — Star Credit Clothing Co., Kan- 
sas City, Mo. 

Spear & Co. will furnish you with one 
of their little banks, into which you can 
drop your spare change, in gold, silver, 
copper or paper money, from time to 
time, and thus meet all payments with- 
out any inconvenience. There are two 
keys for each bank, one of which is kept 
by Spear & Co. and the other by the 
collector. The bank will be opened by 
the collector when he calls and the con- 
tents .will be counted in your presence, 
or if you prefer, you may bring the 
bank into the store and have it opened 
there and the money counted in your 
presence and placed to your credit. Each 
bank fits into a neat case for carrying. 
Take whichever method is most conven- 
ient for you. You will be delighted with 
results of the savings bank plan. You 
will find that the money you never miss 
is enough to fill your home with every 
comfort and many luxuries. — Spear $• 
Co., Pittsburg, Pa. 

Payments so easy you'll never miss the 
money. — Du Bois $• Davidson, Los 
Angeles, Cal. 

We have a new feat — that of furnish- 
ing the very best grade of housefurnish- 
ing on credit. Our new display that is 
now on show surpasses anything ever 
shown in the city. Come take your pick 
— Don't bother about money, your credit 
is good. — Pickering's, Pittsburg, Pa. 

Credit for every one without any addi- 
tional charge — terms of payment arrang- 
ed to suit your personal convenience. 
Positive satisfaction guaranteed, no mat- 
ter how small the purchase may be. — 
House <§■ Herrman, Washington, D. C. 

Let Us Give You a Tip.— There will 
be "something doing" this summer in the 
holiday and vacation lines, not to men- 
tion the moonlight excursions, nor the 
tourists' excursions to the great World's 
Fair Festival at St. Louis. Now, we all 
want to look slick, don't we? And right 
here our tip comes in. If you haven't 
the money necessary to buy new clothes, 
what keeps you from going to Lewis, 
the popular tailor and haberdasher, head- 
quarters for low prices, where you 

CRE 



can buy now and pay later, at the rate 
of only one dollar a week? — Lewis, Co- 
hoes, N. Y. 

The Wisdom of Credit in Regard to 
Clothing. — Buying on credit is beneficial 
only when the extra cost does not ex- 
ceed the legal rate of interest. If you 
pay more you pay too much. At this 
store we do not charge one penny in- 
terest. Our prices are just as low, as, 
and in many cases lower than, cash 
stores. And there's a mighty good rea- 
son why: We are large manufacturers; 
we operate 42 thriving stores in the 
large cities of America; we sell direct 
from factory to family — the middle- 
man's profit does not appear on our price 
tags. — Menter fy Rosenbloom Co., New- 
ark, N. J. 

Our easy pay system is not a debt- 
builder by any means; on the contrary, 
it's a money-saver. If you have been 
in the habit of putting away a few dol- 
lars every week, our little payment of 
one dollar will not interfere at all with 
your savings. In order to pay cash for 
a piece of furniture, you might be 
obliged to draw the money, and every- 
body knows that it's far easier to take it 
out than it is to put it back. If you 
need a refrigerator, china closet, go- 
cart, range, sideboard, couch, table, set 
of chairs, carpets, rugs, lace draperies, 
or anything in the way of furnishings 
for your home, don't be without any of 
them another day; there's a grand as- 
sortment of them here for a dollar down 
and a dollar a week. — Flint <$; Barker, 
Fall River, Mass. 

If you do not care to take them now 
we will, on a small part payment, re- 
serve them until December 1, thus mak- 
ing economy easy. But how do we get 
brand new perfect blankets under price? 
The mills make them for us in their 
"slack" season — they depend on our 
yearly sale; we take the blankets off 
their hands at once and anticipate pay- 
ment — three ways in which we make the 
saving that we turn right over to you. — 
L. S. Plaut $ Co. Newark, N. J. 

We feel confident that if you once 
learn from experience the convenience 
of our Part-Payment plan, you will re- 
gard it as the easiest way of clothing 
yourself and your family. Not only do 
we accept very small sums paid weekly 
or monthly in settlement for all pur- 
chases, but we guarantee whatever we 
sell to come up to your expectations, and 
in the event that you became dissatisfied 
with the style, durability, fit, or even 
the price you paid, we take back with- 
out question. — Hecht Bros., New York. 
DIT 



306 



ADVERTISERS CYCLOPEDIA 



At this time of the year, with the ap- 
proach of Christmas, when expenses are 
necessarily heaviest, the part-payment 
plan is seen at its best. Any of the fam- 
ily for whom the winter wearing ap- 
parel has not yet been provided may be 
admirably outfitted with the most charm- 
ing styles, at prices importantly lowered 
from those that prevailed earlier in the 
season. If your thoughts are turned to 
Christmas, there are gifts for every 
one. Beautiful, useful articles of wear- 
ing apparel and the most reliable jewel- 
ry, and whether it be something to wear 
or something to give, it's all one, for the 
part-payment plan is here to help you, 
so that without inconvenience you may 
buy what you desire and pay in the very 
smallest sums, weekly or monthly. — 
Hecht Bros., New York, N. Y. 

Enables hundreds of men to dress well 
without drawing heavily upon their 
pocket books. Perhaps this liberal sys- 
tem will be helpful to you just now 
when you need all of your ready cash 
for your vacation trip and a new suit is 
an absolute necessity. — The Goldstein 
Clothing Co., Binghamton, N. Y. 

The convenience of our "Charge" Sys- 
tem ought to be apparent to all think- 
ing men and women. Instead of saving 
up first and waiting months to get the 
clothes — you get the clothes first here 
and save afterwards. Come in and se- 
lect your clothing now and pay later in 
small convenient payments. — Menter $ 
Rosenbloom Co., Minneapolis. 

The prevailing fashions are here in 
plenty. Just a few suggestions to-day 
— a convincing demonstration of price 
economy and modish elegance combined. 
Values varied and excellent in women's 
apparel. Come in, look around, buy 
what you want, have it charged and set- 
tle on our original easy payment system. 
— T. Kelly, New York, N. Y. 

Credit is given just as freely as 
though regular prices prevailed. We will 
make up your carpets now and lay them 
later on, whenever you say the word. 
The saving is well deserving of your at- 
tention. Small weekly or monthly pay- 
ments to suit you. — Peter Grogan, Wash- 
ington, D. C. 

Many a man's ambitions are blocked 
in this world for the lack of ready mon- 
ey — we invite you to select a whole house- 
ful of home needs any day you've a 
mind to — no difference whether you've 
the money or not — our easy payment — 
"Credit for the asking," way of selling, 
gets over all such little embarrassments. 
— John Mullins $ Sons, Jersey City. 

Wouldn't you like to refurnish your 



dining-room? To bring it right up to 
date? To make it a joy to see? You 
can do it here thoroughly and with econ- 
omy. It doesn't take much money 
either; you can have ample credit if 
you're "good." — C. F. Wing, New Bed- 
ford, Mass. 

We ask you to come to this store for 
the best in Furniture because we think 
you will get the kind you want. The 
stock includes all of those pieces that 
appeal to good taste on account of their 
design, finish, character and richness. 
Should you desire to open an account 
with us we shall be pleased to accom- 
modate you and not charge you one ex- 
tra penny for credit. — John Mullins $ 
Sons, Jersey City, N. J. 

Our credit department is modeled on 
a strictly business basis and is at the 
service of every purchaser. Credit is the 
motive power of all large business en- 
terprises of the present day in manu- 
facturing and wholesale lines, but it has 
remained for the Lansburgh Furniture 
Co. to extend the same cost-free service 
to the buying public. — The Lansburgh 
Furniture Co., Washington, D. C. 

If the ready cash is scarce, buy on 
time. Pay us as you get your envelope 
— just a small sum every week, and you 
can keep up appearances by being well 
dressed at all times. We were the first 
credit house to extend the liberal credit 
system in the city, and we won't allow 
any imitators to outdo us in any way, 
shape or form. The "No money down" 
catch word can't fool the shrewd buy- 
ers — they know our reliability, and 
therefore are a little bit shy on run- 
ning an account with firms of little mer- 
cantile standing. — Brand $ Smith, Tren- 
ton, N. J. 

Clothing on credit. Largest credit 
clothing house in the world. Don't for- 
get there is only one best place to es- 
tablish a credit that lasts as long as you 
like. As any one of the thousands of 
happy people who trade here and get 
nothing but perfect satisfaction can tes- 
tify. — Union Credit Clothing Co., Pitts- 
burg, Pa. 

If you want to save money come here 
for your goods. We do business in an 
entirely different way from all other 
credit houses — here you have the goods 
on a cash basis — at other places you will 
pay double the price we charge you. 
We assure you we are the only house, 
either cash or credit, who give you goods 
on credit at cash prices and at the same 
time make the terms to suit your means. 
— Phil. J. Walsh Estate, Philadelphia. 



CREDIT 



OF SELLING PHRASES 



307 



During this sale the most remarkable 
inducements are offered to an enlight- 
ened public. Every article in our entire 
establishment is marked lower than its 
manufactured cost. You can pay cash 
or take advantage of our simple and lib- 
eral Open a Charge Account system. — 
Hyman's, New Haven, Conn. 

It's easy to get clothing by trading at 
this store for the reason that no money 
is required at the time of purchase. 
Simply a little a week. Our system is 
the most liberal and cheapest. — Gately 
$■ Brennan, New Haven, Conn. 

It will be charged. Could we place 
before every man and woman in Wash- 
ington the advantages and convenience 
of the "charge-it" way which has made 
the Hecht Stores so famous we are con- 
fident every man would be upon our 
books. More than 100,000 accounts have 
been opened. — Hecht's Greater Stores, 
Washington, D. C. 

Quick and easy way to borrow money. 
If you are in need of a little ready mon- 
ey, we are the people you want to see. 
Our loans are made on short notice and 
in any amounts from $5 up on furniture, 
pianos, fixtures, horses and vehicles. 
You can pay us back either weekly or 
monthly in any size payments to suit 
your income. 60c per week for 50 weeks 
pays a $25.00 loan. We also loan money 
on salary to any one holding a good 
position. If you need money and cannot 
call at our office, fill out and mail to us 
the following blank, and we will send 
our representative to you. Loans made 
in all surrounding towns and country. — 
Peoria Loan Co., Peoria, III. 

The silver lining to this reduction cloud 
is that it may induce you to take advan- 
tage of the extraordinary bargains and 
thereby open an account with us and 
pay for what you buy in small sums 
weekly or monthly. We're sure if you 
once know our method, and become ac- 
quainted with our excellent styles, our 
superb qualities and our broad guaran- 
tee that safeguards you in every pur- 
chase, you will look to us in future for 
all your wearing apparel, for you will 
find the easiest way to pay is to have 
everything charged and settle in small 
sums weekly or monthly. — Gately $ Fitz- 
gerald, Harrisburg, Pa. 

At Bloomingdale's to-morrow there's a 
chance to buy these beautiful Austrian 
china fish and game sets at a wholly un- 
matched price — the steamer just brought 
them in and they won't be here long at 
the price we're quoting. Credit if you 
want it. — Blooming dales, New York. 



We've trusted thousands and don't re- 
gret it. When we opened this store — 
in a little bit of a place — some people 
told us we were "foolish" at starting out 
with such a liberal proposition to the 
people. Seemed to think we should fol- 
low the practice of other stores and "get 
as much as we could" for our wares, es- 
pecially to those who asked for credit. 
We said "no" to any such imposition and 
adopted our own system of helping peo- 
ple as we saw the great need of the 
masses presented before us. Now, we 
often look at a photograph of that hum- 
ble little store where we started, and 
then glance around at the mammoth 
ware-rooms that stand here to-day — what 
a substantial proof it is that our liberal 
policy has been appreciated. How it has 
helped thousands of people to enjoy the 
best of comforts possible, whether they 
had ready cash or not, and how from a 
little one-story place with a very limited 
stock and business — we have become the 
greatest institution of our kind in the 
entire state of New Jersey — supplying 
the home-furnishing wants of thousands 
of its best people, giving to the public a 
new kind of a satisfaction that is not 
limited by how much or how little money 
they own — putting people all on one level 
and treating them fairly and honestly 
in all their transactions, whether they 
have ready cash or simply their promise 
to pay. This is a place for dignified 
credit, void of any disagreeable red-tape 
system — designed for the masses. It's 
open to you if you will use it. — Gately 
$ Hurley Co., Camden, N. J. 

Our credit plan is the most satisfac- 
tory plan in existence. No strict require- 
ments as contained in other credit sys- 
tems, no red tape and no annoying fea- 
tures whatever. You make your own 
terms. Thousands in Montreal owe their 
comfortable homes to this liberal plan, 
and the same opportunity is open to you. 
Fair dealing, liberal treatment and low 
prices for reliable goods has been the key- 
note of our business success. Come in 
and get our prices. If you want any- 
thing for the home, or intend furnishing 
a house, you will find no better place 
than this store to open an account. — 
Metropolitan House Furnishing Co., 
Montreal, Can. 

Cash or credit. Our generous credit 
plan enables housekeepers to furnish up 
their homes comfortably, and gives them 
the use of the furniture while paying for 
it. Terms arranged to suit the conven- 
ience of our patrons. No extra charge 
for this accommodation. — Eastern Out- 
fitting Co., Los Angeles, Cal. 



CREDIT 



308 



ADVERTISERS CYCLOPEDIA 



Some people have an aversion to pur- 
chasing house furnishings by small weekly 
or monthly payments, believing they have 
to pay more for the same. This is an 
absolutely wrong impression of which 
you may be easily convinced if you 
carefully inspect goods and cash prices 
of other establishments and then give 
our goods and prices the same examina- 
tion. We sell cheaper on time than oth- 
ers do for cash. Start an account with 
us. It will prove better than a savings 
bank. You do not have to wait to reap 
its benefits. You receive the advantage 
while, you have the goods. There are no 
penalties in the form of interest-bearing 
contracts attached to an account started 
here. The price of the goods is all you 
pay. Close inspection always reveals. 
Our prices are the lowest. Courteous 
treatment and prompt attention is as- 
sured you at all times. Visitors are wel- 
come. — Chas. 31. Campbell, Sacramento. 

Now think of your home. Now the 
excitement of Christmas is over, you 
have time to sit down and plan for those 
needed things for the house, and there 
is no necessity to wait for them, even 
though you did spend more money than 
you intended on Christmas gifts. We 
invite you to select whatever you wish 
from our immense stocks, and we will 
arrange the payments to suit you. We 
charge no interest and all our prices are 
marked in plain figures. We are offer- 
ing many special values now. — Peter 
Grogan, Washington, D. C. 

Gevurtz's Xmas tree. We'll be glad 
to tag any article on it with your name 
for only $1 down. Do not buy trash. 
Buy something of merit, is our advice. 
Something that will survive more than 
one Christmas. If it is to be a gift, 



it should be typical in a sense of your 
solid and enduring friendship or af- 
fection. Nothing fills all requirements 
so well as a solid piece of furniture for 
parlor, den or dining room. Take a look 
over our tree and it may suggest your 
very need, then call and inspect our im- 
mense stock selected for this holiday 
trade. You do not need ready money to 
trade here. Our credit plan is strictly 
confidential. Let us explain it to you. 
You can buy just as freely as if you paid 
spot cash. Select from our large stock 
the article you wish and arrange with 
our salesman to pay $1 per week; goods 
delivered on first payment. We want 
your business and good will. — Gevurtz 
$ Sons, Portland, Ore. 

The home of credit. There's only a 
little money between you and a comforta- 
ble home. Make us your saving bank; 
deposit a little with us every week and 
we will furnish you a pretty home com- 
plete. Makes no difference whether 
you have the money or not. Our easy 
payment way of selling gets over all 
such little embarrassments. Watch our 
windows. Remember we have the stock, 
and give cash prices on four and six 
months' time. — Wm. H. Monk, Jr., Mo- 
bile, Ala. 

Charge your purchase. This is a cash 
or credit store. If you want the ac- 
commodation of easy payment terms of 
$1 a week, you are welcome to it. And 
the best feature of our easy terms is 
this : you don't have to pay a penny more 
for your clothing than you would pay 
at any cash store. Come to the opening 
to-day or to-morrow and get a souvenir — 
we'll be glad to see you. — Menter $ 
Rosenbloom Co., Rochester, N. Y. 



CREDTT 



OF SELLING PHRASES 



CROCKERY AND CHINA 

The baby grasped his milk mug 

But could not pick it up, 
And so they named him Lipton — 

He couldn't lift the cup. 

— Chicago Tribune. 



China. Great values for Friday. 
Recognizing the crowded condition of 
our basement, as an inducement to buy- 
ers to overlook this slight inconvenience 
we offer every day some great values. 
These are not always advertised on ac- 
count of limited space, but you will al- 
ways find something of unusual interest 
which will well repay a visit. These for 
to-morrow. — Geo. B. Peck Dry Goods 
Co., Kansas City, Mo. 

News of China. Better not miss a 
single day's telling of the news from the 
sale of china and glass. For each day 
brings some fresh, interesting offering of 
value to housekeepers. Not only are the 
wares of the highest possible quality, but 
prices taken all the way through, are 
phenomenal in their lowness. — Wana- 
maker's, New York. 

From the Royal Berlin Potteries are 
shown their marvelous crystallized and 
copper glazed wares, figures, painted 
vases and the like; also complete lines 
of table services, which we sell by the set 
or single, just as we sell scores of "Open 
Stock " patterns in English, French, 
Austrian and Domestic wares. This en- 
ables our patrons to make up sets 
to suit their individual requirements, 
and to replace broken pieces at any time. 
— Macy's New York, N. Y. 

Gifts in fancy china the richest show- 
ing we've ever made. This is the stock 
that the tasteful housekeeper loves to 
ramble through — the beautiful wares of 
which she never can possess too many. 
The housekeeper who buys for another, 
comes here to select the choicest gifts 
she knows — to get the most beauty, as 
well as real worth, for the money ex- 
pended. And here come, too, the hus- 
band, father, son or friend who wishes to 
pick out a sure-to-be-valued gift. — 
Schipper $ Block, Peoria, III. 

China Wares to the Front.— The Win- 
ter sale offers stirring economies. The 
magnitude of this annual movement is 
appreciated by thousands of women. 
The economies it presents are accepted 
with enthusiasm. For China and glass 

CROCKERY 



and kindred wares appeal to a woman on 
the hospitality side of her nature — the 
large side with most women. And the 
opportunity to get such wares for a 
fourth to half below usual low prices 
here. — Abraham $ Straus, Brooklyn. 

The china store is especially rich at 
this reason in variety of dinner sets, in- 
cluding both those for country homes and 
those to be used as wedding gifts or for 
an addition to the city china closet. The 
collection is unrivaled, we believe, and 
we know that in quality- for-p rice it has 
no equal anywhere. — Fred Loeser fy Co., 
Brooklyn, N. Y. 

Decorated Porcelain and China. Tea 
and dinner sets " way under price ! " No 
effort at all to sell such bargains as are 
represented in the items below. The ad- 
vertising is merely to give wide, full, 
fair notice, and we wish to particularly 
impress upon the minds of summer ho- 
tel proprietors, boarding house keepers 
and people in general furnishing summer 
cottages the importance of this sale. — 
Bloomingdale Bros., New York. 

There is not in Brooklyn — hardly in all 
New York another stock of china, glass 
and art wares which compares with this. 
We are not hampered by interest in any 
single maker or group of makers and 
with the world to choose from and the 
appreciative Brooklyn public to serve, 
it has been possible to build up here one 
of the greatest businesses in the country. 
And now, for this annual occasion, these 
fine wares, many of them just out of 
their wrappings, are offered at prices far 
below even our usual low prices; at 
prices which are not matched for equal 
qualities anywhere. — Fred Loeser $• Co., 
Brooklyn, N. Y. 

What influences your purchasing? If 
it is necessity, the habit or the principle 
of frugality, there is no doubt where you 
will buy your china and crockery. We 
will make the sales, because our goods 
are of the desired kind and quality, and 
our prices of the right figure.— Smith $ 
Chick, Lexington, Ky. 
AND CHINA 



310 



ADVERTISERS CYCLOPEDIA 



Thanks to fine weather and this un- 
usually fine stock of tablewares, this 
September sale is breaking all past rec- 
ords ! and thanks to the constantly ar- 
riving shipments of fine wares, there are 
no shortages in the showing presented. 
Still plenty of Theodore Haviland din- 
ner sets, which we are offering at just 
one-half of their real value. — Wana- 
onaker, New York, N. Y. 

We demonstrated a year ago the pur- 
chasing power of this great China Store. 
And we shall do so again this Septem- 
ber. This morning the fun began in 
earnest. For a month now you shall buy 
high-grade, dependable China for less 
than it is sold for elsewhere. We care 
not what others may claim or boast of — 
your own common sense will point out 
to you the distinction — and the saving. — 
Adams Dry Goods Co., New York, N. Y. 

New China at Old Prices. — Abraham 
$ Straus, Brooklyn, N. Y. 

Nothing adds more to the beauty of the 
table or home of the wedded pair — in 
fact, nothing is more indicative of re- 
finement — than rich cut glass. We have 
a magnificent collection — guaranteed 
finest cutting — newest styles, exclusive 
designs and lowest prices. — Lumsden, 
Richmond, Va. 

There is a charm about this beautiful 
stocked china and glassware store down 
on the first floor that appeals to the 
artistic eye as well as to the careful 
purse of the thrifty. — Schipper $ Block, 
Peoria, III. 

Sharp price crack in China. We don't 
believe for variety and beauty another 
store can equal us for really choice 
goods, and likewise, we quote these prices 
as the reason for your seeing these goods. 
—■A. D. Matthews' Sons, Brooklyn, N. Y. 

That straight-to-the-mark, never-to-be- 
shelved policy of this great store which 
reads, " never be undersold," is borne 
out to the letter no more thoroughly than 
by this famous china department. We 
have a name for selling good china for 
less than any other store, and the re- 
sources we keep always in reserve will 
ever be the invincible means of our 
holding that record. — Blooming dale's, 
New York, N. Y. 

Small coins have large purchasing 
power in our China department. — Schip- 
per $ Block, Peoria, III. 

Broken Prices on Whole Chinaware. — 
We have some odd lines of complete din- 
ner sets, the prices of which are shat- 
tered — gone to pieces — and we anticipate 
the quotations below will flock our crock- 
ery department with women who will ap- 
preciate the beauty of these bargains and 

CROCKERY 



eagerly take them away. — Olds, Wortman 
§• King Co., Portland, Ore. 

It's a good time now to peep into the 
china closet and see whether the dinner- 
ware needs replenishing. It has such a 
chronic habit of getting broken. With 
seventy-four styles of dinnerware ranging 
in price from $5.98 to $80 we can surely 
satisfy your pocketbook. The assortment 
comprises the cream of Haviland, Ger- 
man, English and Syracuse and other 
American wares in the daintiest of de- 
signs. — Sibley, Lindsay $ Curr Co., Roch- 
ester 9 N. Y. 

A drop in china and nothing broken 
but the prices. — Covington Peyton, 
Charlottesville, Va. 

Just to illustrate the large buying of 
the small coins we present a list of items 
which may be purchased at each price in 
the china department. — Schipper $ Block, 
Peoria, III. 

Our Autumn Sale of China. — Japan 
to the front with the new. And Italian 
pottery at half. Thirty-seven crates of 
newest and most beautiful china from 
Japan are just being unpacked as we 
write. A rare gathering that will add 
interest to our annual china sale. The 
decorations are the best Japan has pro- 
duced — rich and tasteful — really the new 
things intended for the coming holiday 
season. A little early perhaps to offer 
for sale now, but the china sale has been 
such an unqualified success this lot is 
added to the collection. All the previous 
offers advertised hold good while the 
lots last. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

Very Small China Prices. — It would 
be rather funny if we didn't do better 
than usual stores in the matter of china 
prices. With our own manufacturing 
places in the great china centers abroad 
and our own glass cutting and decorating 
works at home we can naturally control 
production and naturally govern prices. 
But even here such news as to-morrow 
brings is notable. — Abraham $ Straus, 
Brooklyn, N. Y. 

Clearance Crockery, Glassware and 
House Furnishings. — A good housekeeper 
is practical; and while she admires the 
ornamental furnishings of parlor and 
drawing room, her critical eye takes in 
the homely yet useful necessities of din- 
ing room and kitchen, for someone's care- 
lessness is always breaking things out 
there; and every cent she can save in 
replacing them is a little secret joy to 
every housewife's heart. What an indul- 
gence this list of values affords! — A. 
Hamburger $ Sons, Los Angeles, Cal. 
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OF SELLING PHRASES 



311 



Toilet Sets. — The great advantage of 
coming here for a toilet set, aside from 
our prices, which are always the lowest, 
is that we have such a great variety that 
you can select one to harmonize with the 
color tone of any room. Here are some 
that seem to us especially good values. — 
Simmons Hardware Co., St. Louis, Mo. 

The Home-Coming. — Summer holidays 
are over — there's a general opening of 
shutters, unpacking of trunks and start- 
ing of kitchen fires. The children must 
be gotten ready for school and there are 
numerous household needs that require 
immediate attention. To satisfy many of 
these it will be necessary only to visit 
our model house furnishing department 
in the basement, where qualities are 
above suspicion and prices a temptation 
to liberal buying. Our upper floors are 
fast filling with stocks for fall and holi- 
day selling. These will gradually find 
their way to the store, giving it fresh 
interest daily, preserving for it that air 
of newness which is a characteristic of 
" Glenny's," and affording to visitors 
kaleidoscopic views of art and novelty in 
modern handicraft that they are always 
welcome to enjoy without obligation. — 
Glenny's, Rochester, N. Y. 

Spring Clearance Odd Pieces China, 
American Porcelain, English Pottery, 
Carlsbad China, Austrian China, Limoges 
China. Every offering is decorated ware 
and worth about double clearance prices. 
The sale includes a number of " open 
stock " patterns which will be discon- 
tinued. Women disposed to follow 
fashion's fad of using odd pieces of fine 
china as well as those who must count 
pennies before spending will find equally 
appreciative chances to buy and save. 
It's a sale to be quick about. — S. Kaum 
Sons $■ Co., Washington, D. C. 

For the dining table China tableware. 
If only we had sufficient room in which to 
expand our china and glassware business ! 
You find here now splendid appointments 
for these stocks. As compared with what 
we wish to do the present is small indeed. 
Nevertheless our great sales go on, and 
neither St. Swithin nor the Dog Star 
interfere. Big stock all-the-year-round. 
Low prices created by great business. — 
Wanamaker's, New York. 

Read and see what kind of plates that 
you are going to get for 48 cents, and 
not set them down as " cheap skates " be- 
cause the price is so low, as right there 
is where you make a mistake. These are 
a lot of imported " hand-painted " plates 
in two designs, and are beautiful, as you 
will admit upon seeing them, and you 
never did or will buy them for less than 
$1 each. We succeeded in getting 150 

CROCKERY 



of these plates for a " special sale " and 
assure you that we are not making a cent 
on them, but expect to get our returns out 
of the advertisement that they will give 
us. Come and see them in our window, 
whether you buy or not, as they are 
worthy of a look. — F. Grouse §• Son, 
Mansfield, Ohio. 

An Irish beleek jardiniere, showing a 
band of the delicate flower work in relief, 
which is the distinguishing mark of this 
very fine and dainty pottery, has been 
reduced to $4.98, an incredible price for 
for so valuable a piece of artistic ware 
that is useful and that is needed. Other 
values in the China and Crockery Store 
are equally surprising and are worthy to 
be called real bargains. — Abraham $• 
Straus, Brooklyn, N. Y. 

Country suggestion and a jardiniere 
bargain. A jardiniere shaped like a 
gipsy kettle with three peg feet shows 
a crowing and strutting rooster and ad- 
miring hen. The farmyard-like decora- 
tions are brilliantly colored in black, yel- 
low, red and green, and the kettle feet 
are green, all of which show up well 
against the deep cream color of the foun- 
dation, $2.49 is the price. This is but a 
single hint from the Crockery store, 
where is the biggest assortment of jardi- 
nieres to be found anywhere and at the 
lowest prices. — Abraham $• Straus, 
Brooklyn, N. Y. 

China for decorating just one-half 
price. We will place on sale our entire 
line of plain white china for decorating 
in French and German ware at half 
price. There's plates, bouillon cups, 
chocolate cups, after dinner coffee cups, 
tea cups, sugars, creamers, chop plates, 
celery trays, steins, vases, fern dishes, 
salad bowls, cake plates, etc. Now, 
there's no question but what these will 
sell quickly. It's a rare chance. It 
will be accepted promptly, so come early. 
Sale closes to-night. Early morning buy- 
ers to-day will secure the choice pieces. 
— The Crews-Beggs Co., Pueblo, Col. 

Sale of China. To-day on big main 
floor table there will be displayed a lot 
of fine china which will sell at 50 cents 
each, although most of the pieces are 
worth double and many three times the 
sale price. Included are Haviland plates 
in several new decorations, also hundreds 
of pieces of Hohenzollern Austrian china 
in beautiful patterns — as well as a splen- 
did assortment of footed comports, can- 
dlesticks, cake plates, comb and brush 
trays, card holders, pitchers, plates 
salads and cups and saucers. Your 
choice to-day, on main floor.— Schune- 
man $ Evans, St. Paul, Minn. 
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312 



ADVERTISERS CYCLOPEDIA 



Half price sale fancy Japanese ware. 
A large shipment of fine fancy Japanese 
ware consigned to a " Frisco " importer, 
but who, on account of the unsettled con- 
ditions of business affairs in that city, 
was unable to accept these goods; the 
entire shipment was forwarded to "A 
Hamburger & Sons" without further 
expense other than the actual cost of 
import duty plus a very small fraction 
of the manufacturer's cost, which en- 
ables us to offer them to our customers 
at a third to a half of their regular 
worth; these are the genuine Japanese 
goods, and include the following wares: 
Bishiu, Hechiyako, Imari, Iryo, Satsuma, 
Daimiuyo, Rorima, Hanatate, and Ku- 
toni. — Hamburger's, Los Angeles. 

Teco pottery, the gift of gifts. The 
mastery of line which distinguished Teco 
establishes this ware as America's most 
serious contribution to the world's perma- 
nent art. Its livable green tone is 
symbolic of cleanliness and purity, mak- 
ing it especially adapted for home dec- 
oration and well suited for personal wed- 
ding gifts. Teco ware ranges in price 
from $1 to $35. We have it in all shapes. 
See our window display. — LeBron Jew- 
elry Co., Montgomery, Ala. 

There are two special business oppor- 
tunities open to our customers at this 
time. One, the opportunity to buy beau- 
tiful fancy crockery at one-half to two- 
thirds the usual prices. This means that 
gifts bought now for whatever purpose, 
will pay large interest on the invest- 
ment. The coming whist tourney, the 
birthday remembrance, the June wedding, 
all may be provided for at substantial 
savings. Vases, chocolate pots, deep 
dishes, Japanese ware, decorated plates, 
etc., are all selling at cost or less. The 
holiday bargain tables show remarkable 
reductions. — C. F. Wing, New Bedford. 

Remarkable offers in china and cut- 
glass. From the factory to the home. 
The Abraham & Straus china and cut 
glass stores have more china and glass- 
ware in reserve and on sale than any 
other two stores in Brooklyn. They may 
be considered as the salesrooms of the 
world's best makers. In the ceramic cen- 
ters of the Old World we have our pot- 
teries and in New York are our cut 
glass factories, so that our assortment is 
not only unequaled, but our prices, qual- 
ity for quality, are, as a mere matter of 
course, considerably lower than those of 
other stores. Stock adjustments bring 
even lower than usual prices. We men- 
tion merely a few of the items that greet 
you in the new year. — Abraham §• Straus, 
Brooklyn, N. Yo 

CROCKERY 



Plates. In Pickard hand-painted china 
we are exclusive. No other store shows 
the line and no other hand-painted china 
compares with the Pickard. Plates range 
in price from $1.50 to $5.00. Vases, 
bowls, nappies, etc., in a great variety 
of decorations. Unusual admiration has 
been evoked by our large and remark- 
able showing. — Geo. K. Munro, Jeweler, 
Grand Forks, N. D. 

All day Saturday 25c. That's half. 
Our special for to-morrow is as useful 
as it is beautiful — and that's saying a 
good deal. Some pitchers, cake plates, 
fruit bowls, nappies and chop plates, in 
the 6 and 7 inch sizes, of American 
china, with attractive cherry pattern 
decoration. These are well worth 50c. 
each, but to-morrow we cut the price in 
two — " two bits " each — for one day. 
When you come in ask to see the new 
arrivals in cut glass, rock crystal and 
Rookwood pottery — some very elegant 
examples for your inspection. — M. Seller 
$ Co., Spokane, Wash. 

Have you seen the Royal Bayruth 
Ware? It is quite the rage in the East. 
A beautiful decorative feature and decid- 
edly serviceable, too. Represents all 
sorts of vegetables and fruits in dishes 
of every description, cups and saucers 
in shapes of apples, strawberries, etc.; 
pineapple-shaped cheese holders, a to- 
mato mayonnaise dish, squash and pump- 
kin tea sets, watermelon and strawberry 
shaped pitchers. A lemon forms a handy 
little salt dish, while the red pepper an- 
swers for the pepper shaker, and so the 
story goes. These are all the go in the 
large cities, and we were able to secure 
only one assorted case, so you had bet- 
ter hurry. — The People's Store, Tacoma. 

There is not a housekeeper within 
reach of this store who will not sit up 
and take notice when she sees this an- 
nouncement. The Haviland potteries 
are known the world over as the source 
of some of the finest china made, and 
the patrons of this store, to whom we 
have sold many thousands of dollars' 
worth of this ware, well know of its ex- 
cellence, not only in quality but in beauty 
of the shapes and the charm of the 
decorations. To get this splendid china 
so much under price is indeed a treat, 
and a saving opportunity that econom- 
ical folks cannot well afford to let pass. 
Every piece of ware offered in this sale, 
which we begin to-morrow morning, is of 
first quality, and there are enough of 
many patterns to make up small sets, 
such as ice cream sets, lettuce sets, etc. 
Some of the attractive features are here 
listed. — Hahn §• Co., Newark, N. J. 
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313 



Rookwood pottery. Rookwood is dif- 
ferent from everything else in the world 
and every piece of Rookwood is dif- 
ferent from every other piece. Your 
neighbor cannot get a piece like yours. 
We are exclusive selling agents here for 
the Rookwood Potteries and we have 
just received some new and novel color- 
ings. — Geo. K. Munro, Jeweler, Grand 
Forks, N. D. 

The largest day of china selling that 
this store ever knew was Monday. To- 
day's record will almost equal it — abso- 
lute results are unknown, of course, at 
this writing. What does such selling 
mean? First, that these broad Schip- 
per & Block movements are watched for 
by the public. The people know that 
these trade occasions present extraor- 
dinary values that are real and positive. 
They know, furthermore, that the Schip- 
per & Block March china sale is not a 
hurried-together jumble of odds and 
ends, but is a worthy economy oppor- 
tunity that few housekeepers can af- 
ford to pass by. — Schipper <§• Block, 
Peoria, III. 

Chinaware should be close to the heart 
of every good housekeeper, and, if so, 
now is the time, during this March sale 
of china to fill the china and glass cab- 
inets. This sale offers extraordinary 
varieties and most exceptional econo- 
mies. Counter after counter is filled with 
the choicest selections from both the very 
best American as well as foreign pot- 
teries. Once a year we create this ex- 
traordinary event, showing good depend- 
able chinaware in every conceivable 
shape, size and style. Dinner and tea 
sets of all descriptions and everything 
else that is known under the term of 
crockery and glassware will be sold in 
this sale at prices that must appeal to the 
most economical pocketbook. Hotel, res- 
taurant and boarding-house keepers can- 
not afford to miss this sale. The news of 
buying china at these prices should be 
just as welcome to them as finding mon- 
ey. The sale will start to-morrow 
morning and will continue ten days, but 
of course you must come early. It is 
likely that those goods that you desire 
the most will be picked up by some one 
who comes earlier. The items mentioned 
below will convince you that this sale is 
one of the greatest money-saving events 
for everyone who uses crockery, china- 
ware and glassware. Look at the fol- 
lowing prices; they tell the story.— if. 
S. Barney Co., Schenectady, N. Y. 

Lovers of the beautiful in decorative 
effects will find in the art plates which 
we have on display the highest embodi- 
ment of individual design. Many are ex- 

CROCKERY 



act reproductions of celebrated paint- 
ings, and all are worthy of prominent 
places upon the plate rail. Very beau- 
tiful in treatment and artistic in design. 
Single plates or by the dozen. — T. M. 
James $ Sons, Brooklyn, N. Y. 

A few odd pieces of fine china add 
wonderfully to the beauty and elegance 
of the dining table, and no matter how 
complete your set may be, there is al- 
ways a place for a pretty odd piece or 
two. Some exquisite designs are shown 
here of the finest French china. — Dobbs 
$ Wey Co., Atlanta, Ga. 

We bought hundreds of these single 
pieces of tableware — they were so pretty 
and the price was so low we couldn't re- 
sist the temptation. We knew we could 
sell them quick at 25c. each, for they are 
worth more. — Jones Dry Goods Co., Kan- 
sas City, Mo. 

If you are going to be married, your 
friends will ask you what you want. 
Don't forget to tell them about the color 
of the dinner set you want and the color 
your room is going to be. In china you 
can spend lots or little, and always get 
useful things. We make a special spurt 
for display in wedding gifts. — Cuddy 
4" Brodeur, Montreal, Can. 

Regular 75 cents decorated steins 29 
cents. We have just received a special 
lot of decorated steins that we are selling 
for 29 cents each. These steins are the 
regular 75 cent kinds, but owing to slight 
imperfections we were able to buy them 
so as to offer them much below half 
price. They make very attractive addi- 
tions to the plate rail and the imperfec- 
tions are very slight. They are nice 
enough to go rapidly even at 50 cents, but 
we bought them for the purpose of offer- 
ing an interesting special at 29 cents and 
here they are. The collection includes 
a variety of colors and shadings, assorted 
shapes and sizes. The decorations in- 
clude monk effects, elks, English hunt- 
ing scenes, fruit, heads, the city gates 
of St. Augustine, Dutch scenes, etc. 
Some of the steins are of plain ware, 
some are embossed and some are finished 
with gold lines. We haven't many of a 
kind but there are many kinds and, of 
course, first buyers get the choicer of 
the many attractive designs. — Kauf- 
man's, Trenton, N. J. 

Beautiful china for Christmas gifts. 
In suitability for Christmas gifts the 
better grades of china rank high. Royal 
Crown Derby and Coalport especially so. 
Both prized the world over for their ex- 
quisite beauty of workmanship and col- 
oring. — T. Eaton Co., Winnipeg, Can. 
AND CHINA 



314 



ADVERTISERS CYCLOPEDIA 



Christmas suggestions — china. No 
housekeeper ever had too many pretty 
pieces of china. She wants odd plates, 
odd bowls, odd cups and saucers, chop 
dishes, tete-a-tete ware, pitchers, bouil- 
lon cups, and all that class of attractive 
china that adds so much to her dining 
room equipment. Things that are at 
once decorative and very useful. They 
enhance the appearance of her table and 
have a distinctly stylish serviceableness. 
Give her a piece or set of china, if you 
would please her. AVe have the most 
artistic china in Atlanta. No question 
of it. Imported ware from French and 
English factories, chosen for perfect 
quality and artistic excellence. Cauldon, 
Coalport, Wedgewood, Pouyat, Dresden, 
Limoges, Seyres, Minton, Crown Derby 
— in fact all the reputable and beautiful 
kinds. From the smallest individual or 
odd piece to full dinner service. A 
great collection from which to choose 
for gift-purposes. Prices from less than 
one dollar to several hundred dollars. — 
Maier § Berkele, Atlanta, Ga. 

Extraordinary offerings to select from. 
An unlimited assortment of chinaware 
and cut glass of exquisite beauty from 
one of the oldest and best makers. The 
variety is superb, brilliant, colorful, 
richly designed. Ours is one of the few 
retail department stores that import 
china and glassware direct, and we are 
one of the largest of those few. Our 
assortments are always extremely di- 
versified, and our prices are always 
lower than any other importing retailer 
would consider profitable. The follow- 
ing are a few examples. — Scroggie's, 
Montreal, Can. 

Do you realize that most women prize 
their pieces of flashing, scintillating cut 
glass above all else that graces their ta- 
bles or sideboards? And that they al- 
ways want another bowl, or pitcher, or 
jug, or dish? Doesn't that set you a- 
thinking? Here's a wonderful gather- 
ing of perfect cut crystal. And here are 
a thousand and one exquisite bits of 
china. Even a very little money will 
purchase much of real value. Dinner 
sets, odd pieces, lamps, are all included. 
— The Stone, Fisher Co., Tacoma, Wash. 

China prices to delight housewives. 
Make any comparison you can think of. 
The deeper you dig into the chinaware 
facts, the firmer will be the truth in your 
mind that this store's prices are lowest 
and that the grade of ware is unusually 
good. Read these crisp bargain truths — 
then come Tuesday prepared to save 
money. — Jones Dry Goods Co., Topeka, 
Kan. 

The crockery section presents an elab- 
CROCKERY 



orate display. All the art centers of the 
world have been searched through and 
through in the gathering of these beau- 
tiful art pieces now assembled in our 
crockery section. The whole range of 
ceramic art is represented broadly, lav- 
ishly. Of Russian hand beaten copper 
we have probably the largest collection 
to be found in any establishment in the 
Pacific northwest; selected under the 
most advantageous conditions for 
choicest designs and lowest prices. 
There is a companion collection of ped- 
estals, in classic and modern designs. 
There is a magnificent collection of hand- 
painted vases and other pieces — all our 
own selections direct from the most fam- 
ous decorators. Never before have we 
had such a superb collection. There is 
a broad variety of Haviland plates in 
crested gold design, Coalport Royal 
Dresden and Royal Netherland plates in 
splendid variety of most artistic beauty 
and wide scope of treatment. There are 
striking art nouveau designs in pottery. 
The collection of cut glass includes many 
small, dainty pieces that are quite in- 
expensive, as well as a splendid variety 
of most elaborate pieces. The display 
of electric reading lamps includes de- 
signs suitable for library, parlor or liv- 
ing-room. The main aisle exhibits some 
of the most striking designs. The art 
section of this store invites you, and is 
royally, royally ready to entertain and 
delight its visitors. Special price in- 
ducements on fine goods for this week. 
— Tull $ Gibbs, Spokane, Wash. 

Handsome French china as gifts. As 
gift suggestions of a practical character 
there are few to take precedence over 
this lovely Limoges china, either by sin- 
gle piece or complete set. The exquisite 
colorings and artistic designs and pat- 
terns of this beautiful ware represent 
the highest achievements of those cele- 
brated French potteries. — T. Eaton Co., 
Winnipeg, Can. 

This extraordinary sale in high-grade 
dinnerware is causing great excitement 
in "Winnipeg. The entire assortment 
came through the fire. Not a single 
dozen but is damaged, or in some way 
it doesn't look like new, and comes in 
under the low fire-sale price. Cope- 
land's dinnerware is the very finest grade 
of English manufacture. Every home 
should obtain some of these splendid 
lines, at unheard of fire prices. Stacks 
and stacks are available — immense quan- 
tities were stored in the burnt ware- 
house. Of course some are more soiled 
and require more washing than others, 
and it will pay well to make an early 
selections. — Hudson's Bay Co., Winnipeg. 
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OF SELLING PHRASES 



315 



Styles change in chinaware as well as in 
other things. The leading manufactur- 
ers are constantly evolving novel shapes 
and new decorative effects. Our stock 
reflects the best talent of the potter's 
art and new creations from the foremost 
potteries, of the old world are gathered 
here for your choosing. — Dobbs $ Wey 
Co., Atlanta, Ga. 

Souvenirs — imported and hand-dec- 
orated china. We have, through a lead- 
ing New York importer, secured a beau- 
tiful variety of English decorated plates 
from the famous potteries of Henry Al- 
cock & Co., W. L. Grindley & Co., Al- 
fred Meakin, Ltd., John Haddock & 
Sons, and others, together with a unique 
variety of Japanese hand-decorated 
china, consisting of bowls, bon bon dishes, 
creamers, bread and butter plates, cups 
and saucers, pitchers, egg cups, nut 
bowls, etc. The English plate decora- 
tions include green Alhambra, green Es- 
mond, pink rose, white and gold sham- 
rock, green Ormonde, flow blue Granada, 
etc. Every article in the collection is 
valuable for practical every-day use and 
each one appropriate for house decora- 
tion. Ladies, you will be amazed at this 
unusual offer when you see the articles 
and contemplate their intrinsic value. 
Everybody will agree with us, however, 
that mementos of this character cannot 
be distributed indiscriminately, hence 
choice of all these articles will be re- 
stricted to purchase of 50c. and over in 
any department. Everybody welcome 
from 8 a. m. to 5:30 p. m. Friday, 
May 3d.— The McWaters-Dolan Co., 
Cleveland, Ohio. 

Beautiful china richly decorated dinner 
and game sets, individual pieces and 
novelties in ceramics. Our china, glass 
ware and bric-a-brac departments on the 
third floor, Market Street front, are a 
veritable treasure house for the seeker 
after handsome Christmas gifts. Here 
you will find stupendous stocks of thou- 
sands of beautiful articles. To-day we 
call special attention to the exquisitely 
decorated china. Nothing adds so much 
to the Christmas cheer of a dining-room 
as a beautifully set table — and in dinner 
sets we have a variety that is not equaled 
in this city for design, beauty or price. 
— Lit Bros., Philadelphia, Pa. 

Like most every manufactured article 
it has its imitation. The reduced prices 
we have placed on this line during the 
removal sale may seem too cheap for the 
genuine cut, but here is just the differ- 
ence — the cheap quality price on the 
good quality cut which means a great 
saving for you. Look over your collec- 
tion and see if you do not need some 

CROCKERY 



particular piece or perhaps you have a 
wedding or other gifts to buy.— P. G. 
JDiener, Harrisburg, Pa. 

A remarkable sale of china cups, sau- 
cers and plates. No more striking in- 
stance could be given of the unrivaled 
values which have this season distin- 
guished the Loeser china store than this 
splendid offering of fine china cups and 
saucers and plates which will be made 
here to-morrow. It is not a clean up of 
odds and ends. It would be noteworthy 
enough if it was. But these are plates, 
cups and saucers which even here have 
been sold for the full prices; which, in 
many instances, cannot be matched even 
for the full prices outside of this store. 
— Frederick Loeser <§• Co., Brooklyn. 

Immense sale of Japanese china at 
half price. China, as you know, is not 
one of the regular lines carried by us. 
Stocked only for the Christmas selling, 
and as it's not our policy to carry any 
goods over, we have decided to place 
the whole lot on sale to-morrow at prices 
that will make a quick clearance. Lovely 
decorated china in cups and saucers, 
bon bon and olive dishes, nut bowls, salad 
and tobacco jars, trinkets, etc., on sale 
Friday at one-half marked price. — B. 
McKay § Co., Hamilton, Can. 

If there is a possible criticism to be 
made of this fancy china stock, it would 
come from the bewildered shopper who 
finds too great a variety here to be able 
to decide on which is the most attractive 
among so many beautiful styles and dec- 
orations. Perhaps never before has there 
been such a splendid selection anywhere 
as we offer in these pretty holiday pieces 
at the present time. — Wanamaker, New 
York, N. Y. 

Our direct imported patterns in 
French, English and Austrian china are 
from the foremost manufacturers and 
are selected from their most artistic 
designs. Many of them are shown no- 
where else except in this store, and the 
collection on display here embraces only 
the best quality wares as well as the 
most desirable patterns. Special designs 
or monograms are made to order and sets 
are made up of any number or variety of 
pieces. — Dobbs $ Wey Co., Atlanta, Ga. 

Chafing Dish China. On Ridgway's 
good English porcelain in half-tone ef- 
fect, under-glaze, are put illustrations 
from " Coaching Days and Coaching 
Ways" — quaint English country scenes. 
There are two shades of warm brown 
and each piece is edged with a pure 
silver band. For the chafing-dish supper 
in den or studio nothing could be better. 
— Frederick Loeser $ Co., Brooklyn. 
AND CHINA 



316 



ADVERTISERS CYCLOPEDIA 



Beautiful Haviland china in stock pat- 
terns. That's the great beauty of a stock 
pattern, those who would not feel war- 
ranted in buying a full set of Haviland 
at one time — can build up the set piece 
by piece and hardly notice the expense. 
This stock pattern is handsomely dec- 
orated with clusters of natural colored 
purple violets and green leaves. The 
edges and handles are richly finished in 
heavy gold. — The T. Eaton Co., Winni- 
peg, Can. 

In our crockery department are to be 
found some of the best examples of the 
crockery maker's art. We have the Hav- 
iland, Bassett, Carlsbad and the Aus- 
trian. The former are shown in the 
most exquisite tints and decorations. 
Whatever style you may wish you are 
sure to be pleased with the assortment 
that we can show you. — Goble, Pratt <$• 
Kobbins, Spokane, Wash. 

Great selling of pretty chinaware. 
Many new arrivals are now here. Artis- 
tic designs are predominant in this sec- 
tion. All are pretty. The matter then 
resolves itself into a question of choos- 
ing. — Jones Dry Goods Co., Kansas City. 

The new patterns and shapes in fancy 
china, handsome and attractively priced. 
Housekeepers who wish new pieces for 
their own use as well as those who are 
seeking dainty pieces for gifts for 
friends, will enjoy looking over the two 
collections. — Wanamaker, New York. 

Our experience of many years has 
given us a pretty correct idea of the sort 
of dinnerware in greatest demand among 
furnishers of summer homes. With this 
knowledge of the popular desire our 
china buyer made special arrangements 
for unusually large quantities of dinner 
sets that had the beauty and serviceable 
qualities desired, and which, by reason 
of his vast orders, he could secure at lit- 
tle more than half their original cost. 
They are one-hundred piece dinner sets 
of American porcelain, in pretty floral 
decorations, each piece with gilt edges. 
Each set contains the exceptionally large 
pieces such as soup tureen and three 
large platters. — John Wanamaker, New 
York, N. Y. 

These are the most extraordinary val- 
ues in the history of china retailing, for 
the prices we quote are less than you'd 
have to pay for common white china 
dinner sets. There are only a hundred 
sets altogether, so you'd better be here 
on time. This is a splendid chance for 
folks looking for appropriate wedding 
gifts or replenishing their own china 
closets to get something extraordinary. 
— Blooming dale's, New York, 

CROCKERY 



The Japanese china included in this 
sale is of the finest grade. It is from 
Tokio, Imari, Ausata, Kaga, Modern 
Satsuma, Moriagi, Taj mi and Sedji. In 
beauty and desirability it ranks with 
the best of French and Austrian china. 
At these prices you should have all- you 
want. — lMh Street Store, New York. 

Have you ever inspected our exclusive 
China and Crockery Store? It will pay 
you to do so. We carry the finest lines 
of fine China, Cut Glass, Pottery, etc., 
in the northwest, in connection with the 
" Store that Saves You Money." — Boutell 
Bros., Minneapolis. 

Here's a tempting tableful of pretty, 
individual pieces of Fancy China from 
Austria; in bright flower decorations 
with gold; at out-and-out reductions 
ranging from a quarter to one-third. — 
Wanamaker, New York, N. Y. 

You cannot imagine anything much 
daintier than this French china; it is 
prettily shaped and scattered over its 
surface are the daintiest of tiny blue 
roses. The edges and handles are lined 
with burnished gold. And then it is gen- 
uine French china, received direct from 
Limoges, the home of the finest and best. 
— S. E. Kaufman, Trenton, N. J. 

Among the fresh arrivals from the 
china markets of France and Austria, 
there are no more pleasing designs than 
those embodied in this special lot. Care- 
ful attention was given to the securing 
of the broadest range of novelties and 
table pieces. — Mandel Bros., Chicago, III. 

We have made sharp reductions 
throughout our basement stocks of china 
and glassware, thereby creating buying 
opportunities of the rarest sort. Stock- 
taking time is not far distant, and we 
count upon you to help us by helping 
yourself to the remarkable economies 
in dinner sets, and dozens of china and 
glass pieces, toilet wares and novelties 
widely varied. Details of a few must 
serve as a guide for all. — Macy's, New 
York. 

To serve a repast in daintiest china is 
but another way of inviting the appetite. 
That's a first plea for pretty china. But 
the housewife likes to have her china 
closets full of it, taking pride in her 
collection. We suggest clearance time 
as the right time for the economic house- 
keeper to invest. — Joseph Home Co., 
Pittsburg, Pa. 

An extrordinary opportunity to pick 
up desirable odd pieces for a small sum. 
Expecting an increased business we have 
carefully arranged the tables to facili- 
tate selection. — Marshall Field $ Co., 
Chicago, III. 
AND CHINA 



OF SELLING PHRASES 



317 



Show off your china. — What is the use 
of having pretty china and hiding it 
away in some corner? Buy a plate rack 
at the Rookery — costs but $1 — makes 
china show off. — The Rookery Jackson. 

Have you seen this white Austrian 
China? It is very modestly priced. — 
It is as dainty as can be, the shapes 
are odd and pretty, and around the 
edge of each dish is a tiny beaded bor- 
der of white. You can buy it either 
by the whole dinner set or by the sin- 
gle piece. We import it direct from Aus- 
trian maker, save the profit of the "mid- 
dle man," and sell it to you cheaper than 
other stores. — Kaufman's, Trenton, N. J. 

Dinner sets. Exclusive designs. To 
attempt an individual description — in 
this limited space — of their merits and 
loveliness would be practically an im- 
possibility. You must see them, get the 
prices, which will more than delight you, 
then you will realize that nowhere else 
in Utica can you provide such. — W. E. 
Gray, Utica, N. Y. 

Here is some of the best news of these 
beautiful wares that we have told of in 
many a day. It is unusual to have such 
offerings at this time in spic-span new 
goods, but some fortunate arrivals make 
it possible to present them, and straight- 
way they go to you. Housekeepers 
who are buying furniture can add still 
further to their August economies by 
selecting from these four groups of din- 
ner sets, this fascinating collection of 
china, and the brilliant array of cut 
glass, many pieces of which are entirely 
new designs, not previously shown. — 
Wanamaker, New York. 

We are closing out fine open-stock din- 
ner set patterns — some half price, others 
one-third less. Not the cheap American 
ware, but finest Royal English porcelain. 
There's flower sprays, dark blue and 
green designs, in fact, all kinds — some 
one of these will go nicely with your 
dishes. You can buy a set or any odd 
pieces you need. But they are going 
fast — better come quickly. — 8. 8ternheim 
$• Son, San Francisco, Cal. 

An interesting story for thrifty house- 
keepers. We'll let you judge of the 
quality and prettiness of the pieces. We 
have a word to say about the cost. The 
former prices of these pieces were very 
low — and, from these low prices, we 
have made these still more remarkable 
reductions. The opportunity is one for 
appreciative money-saving housekeepers 
— and the chance for economy is as clear 
as crystal. — John Wanamaker, New 
York, N. Y. 

If you need china here is your chance. 
CROCKERY 



There isn't anything we could say that 
would bring the fact too emphatically 
to your notice that this store does of- 
fer the very greatest inducements in 
its china and crockery department. Not 
only are the prices low, the pieces and 
sets offered are of high quality and beau- 
tiful finish. No matter whether you 
need one piece, a couple of plates or 
cups and saucers, or a complete dinner, 
game or fish set — it's here, better than 
elsewhere and for less money. That's 
a broad statement but facts substan- 
tiate it. — O'Neills, Binghamton, N. Y. 

Your wife happy and the table at- 
tractive with a selection from our beau- 
tifully decorated dinner sets. You not 
only have this magnificent assortment to 
select from, but are assured that what- 
ever price you pay, you are getting good 
material. — II. Dinwoodey Furniture Co., 
Salt Lake City, Utah. 

Some cool-looking lettuce-leaf ware is 
in the China Store — china, of course, 
but you almost think you are eating 
off the lettuce leaves themselves. The 
right color is there and so are the veins 
of the leaf, and the shading. Nice for 
luncheons or out-door suppers on a hot 
day. The idea and the original ware 
came from Italy; this is American and 
about a quarter as much as the other. 
— Wanamakers, Philadelphia, Pa. 

Hints of wedding gifts. — When the 
wedding gifts are all spread out, china, 
cut glass and like wares are always lib- 
erally represented. The needs of the 
future china closet are of prime impor- 
tance. The crockery store is rich in 
Suggestions of givable things that couple 
serviceability with daintiness and beauty. 
Sibley, Lindsay fy Curr Co., Rochester. 

Every week we endeavor to offer a 
new and attractive array of special val- 
ues in the basement, where the china, 
crockery, cut glass, and house furnish- 
ings come to us and go out to our pat- 
rons in endless procession. This week 
we feel we have done even better than 
usual, as our friends doubtless will be 
quick to observe. Furniture and other 
departments also offer choice values — 
and there is satisfaction in knowing 
that everyone of them is honest and 
true. — /. N. Adam §■ Co., Bufalo. 

If you appreciate fine tableware you 
cannot well afford to miss this sale. The 
reductions in every instance are unusu- 
ally generous, many of the choicest pieces 
being marked at one-half of former 
prices. Included are the very finest spe- 
cimens of French cut and engraved 
glassware and richly decorated china 
plates, cups and saucers.— Dulin $ Mar- 
tin Co., Washington, D. C. 
AND CHINA 



318 



ADVERTISERS CYCLOPEDIA 



Please take a peep into our show win- 
dow, and observe the beautiful French 
china, and the way we have marked it 
down in price. It is seldom that such 
bargains are ever offered on such de- 
lightful china. They will last but a 
few days more, and we urge you to take 
advantage of them while such beautiful 
pieces are here. — C. H. Case $• Co., Hart- 
ford, Conn. 

Cheap crockery, that is, if you con- 
sider half price cheap. And good Amer- 
ican semi-porcelain, at that, with attrac- 
tive decorations. We've many other 
pieces at equally big reductions. — Tull 
§ Gibbs, Spokane, Wash. 

A splendid opportunity to buy some 
nice dainty china at insignificant prices. 
They are beautifully decorated in gold, 
flowers and scenery. — Hudson's Variety 
IStore, Washington, D. C, Feb. 22, 1902. 

Several large tables are laden with 
beautifully decorated fine Limoges china, 
containing all the useful articles for 
table use, as well as garniture for the 
sideboard or china closet. — Frederick 
Loeser $• Co., Brooklyn, N. Y. 

Why not pitch into china at these 
prices? Especially as the array of beau- 
tiful sets and pieces includes absolutely 
new patterns never shown. We want to 
prove to women who may never have 
visited our china store that they will 
find as good and as beautiful china ser- 
vice here as is shown and save money on 
every article. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

A hundred and thirty thousand dol- 
lars' worth of china and kindred goods 
spread out for inspection — two-thirds of 
an acreful on fourth floor. That space 
overflowed, and this week we hold half 
The Thoroughfare on first floor as an 
annex. Not everything is reduced; but 
very nearly half the items are — and are 
plainly and exactly marked. This is a 
sale on the same broad lines as the 
furniture sale — and, like the furniture, 
the china store has been recently lifted 
to a new plane of helpfulness and ser- 
vice-giving. And how the business 
bounded! Why bargains just now? 
They're planned — stocks that the pot- 
ters must clear up and lines that we 
must readjust. We simply steered the 
tendency into this month. We could 
have done the same in January or April 
— but as it can be done but once in a 
half-year we choose February — to-day. 
Present and prospective china buyers 
are invited — the prospective ones asked 
to plan quickly before the urgent ones 
pick up all of the best. — Gimbel Bros., 
Philadelphia, Pa. 

CROCKERY 



The Pottery Association of America — 
located at East Liverpool, Ohio — so 
called trust, that started out to regu- 
late the prices of American-made crock- 
ery, found themselves up against a stone 
wall. The crockery didn't break — but 
the trust did — and their splendid stock 
was thrown on the market at appalling 
prices. Our buyer went to East Liver- 
pool and bought two solid carloads. This 
was a month ago. The cars arrived 
Friday — and the sale will begin to-mor- 
row. The details speak for themselves. 
It is plain white porcelain — the sort that 
is used in the better class of hotels and 
restaurants. It is equally desirable for 
common everyday use in the home and 
for summer cottages and boarding 
houses. — Adams Dry Goods Co., New 
York, N. Y. 

The beauty of Rockwood Art Pottery 
is not alone in its wonderful glaze; it's 
in the artist, whose genius shows itself 
in graceful, individual shapes and who 
arranges the various colors so that Per- 
sian red, olive green, rich browns and 
golden yellows all blend into each other 
perfectly. Then, too, he paints the flow- 
ers and designs as fancy leads him, so 
that you'll never find two pieces just 
alike. — Glenny's, Rochester, N. Y. 

A good many people will be surprised 
to know that the bulk of the dinner sets 
purchased for this September sale are 
china. 

Above $10 — with one or two excep- 
tions — there is no stoneware. 

The opinion is current that in order 
to get an inexpensive dinner set it is 
necessary to get porcelain or stoneware. 
But the tremendous buying power of 
this store makes it possible to sell good 
china at the prices of ordinary stone- 
ware. 

In china sets, the glaze and the body 
are fired into one another. When a piece 
of china is broken, you will find the 
under part the same color as the top. 
And the glaze holds and keeps. 

Stoneware, on the other hand, has the 
glaze and body fired separately, and 
there is always danger of the top layer 
cracking, or crazing, as it is called. 

But porcelain in this sale is always 
sold for porcelain and china for china. 
You will know exactly what you are 
getting. — The Wanamaker Store, Phila- 
delphia, Pa. 

Every woman who has a beautiful set 
of china or queensware likes to have 
other people know it. She needs a china 
closet for her dining-room, and for all 
they cost they return a big per cent, in 
satisfaction and economy as well. — The 
Boston Store, Winchester, Ind. 
AND CHINA 



OF SELLING PHRASES 



319 



We are offering remarkable values in 
new Austrian china by reason of having 
fortunately secured a large assortment 
at a special price. Each article has 
been marked at the very lowest consis- 
tent figure. — Schlesinger $• Mayer, Chi- 
cago, III. 

Lenten china — cut in prices. Substan- 
tial reductions in fish sets and oyster 
plates in Limoges, Carlsbad and Havi- 
land china. — Abraham $ Straus, Brook- 
lyn, N. Y. 

China opportunities to be grasped. Op- 
portunity frequently makes the man — 
but he must be alive to it. Here are 
opportunities for china, glass, lamp and 
bric-a-brac buying which mean big econ- 
omies if you are alert and take advan- 
tage of them. — Kaufmann's, Pittsburg. 

Need a dinner set? There's a strong 
reason why you should purchase it here 
to-morrow, and that reason is — Economy. 
— Kaufmann's, Pittsburg, Pa. 

Dinner and toilet sets reduced. — All 
sorts are included, from the finest Limo- 
ges down to the ordinary porcelain ware. 
Hence, every want in china can be met 
— and at a big saving from heretofore 
prices. Now's the biggest economy time 
of the year — accordingly the best time 
to buy. — Kaufmann's, Pittsburg, Pa. 

Tea pot sale.— " Polly, put the kettle 
on and we'll all have tea." Here is a 
special sale of English jet tea pots 
that will interest you. They are beau- 
ties, with hand painted decorations, all 
sizes and shapes. The collection is the 
finest ever shown in Saginaw, and at the 
prices they are great bargains. — H. Wat- 
son $• Co., Saginaw, Mich. 

Specials in dinner and toilet sets. — If 
you've longed for a new dinner or toilet 
set, now's the ideal chance to indulge 
your wish, as we've materially lowered 
prices on a considerable portion of our 
stock. — Kaufmann's, Pittsburg, Pa. 

There's a disturbance in china. — We 



are not referring to the Chinese empire, 
but to our china store. There's a big 
price upset going on. The chief has 
ordered a bold charge on all odd lines, 
and they must give way to the fire of 
cut prices. Our china store to-morrow 
will be a veritable scene of massacre 
(price massacre), the sort that profits 
you very greatly. — Kaufmann's, Pitts- 
burg, Pa. 

Best potteries of France and Ger- 
many made the china. It's the exqui- 
sitely decorated which was used to tempt 
trade. 

Each design is a masterpiece. Best 
china decorators known conceived them. 
The ware is unexcelled for home use or 
house decoration. Lovers *of fine china 
will find this an opportunity we can't 
promise ever to repeat. We've never 
known of anything quite as good be- 
fore. Can you realize what it means to 
buy ravishingly beautiful china at prices 
starting at 10c? Read what's included 
in the lots. — Siegel, Cooper $• Co., Chi- 
cago, III. 

Dinner sets. — Thanksgiving is coming 
next month, remember. Better see our 
new dinner sets now. — Bliss $ Nye, New 
Bedford, Mass. 

When buying cut glass why not get 
the best? You pay no more for it 
here than some ask for " seconds." China 
Hall.— Geo V. Millar $ Co., Scranton. 

Here's the season for dinner parties. 
Are you ready? Don't you need a few 
pieces of china or glass? Wouldn't a 
bonbon dish of fine American cut glass, 
in brilliant deep cutting, make a corner 
of your table shine ? And don't your 
eyes shine at the price? — The Fair, Chfc 
cago, III. 

Have you an eye for things artistic? 
If so, this captivating array of choice 
jugs ought to please you greatly. — China 
Hall, Scranton, Pa. 



CROCKERY AND CHINA 



320 



.ADVERTISERS CYCLOPEDIA 



CURTAINS 



Figured muslin for curtains. — Fleur 
de lis and bow knots are two of the 
particularly pretty patterns we have in 
muslin curtainings by the yard. Then 
we have a lot of new dotted designs 
in various sizes. The quality of these 
muslins is excellent. — Burke's, Roches- 
ter, N. Y. 

Draperies and curtains. — If you are 
looking for exclusiveness, novelty and 
beauty, if you are looking for variety 
and moderateness of price this big cur- 
tain and drapery department of ours 
will interest you. The fall stocks are 
now complete and fairly bristle with 
novelties in fine laces, beautiful portieres 
and lovely draperies of all sorts and 
descriptions, all the latest tapestries, ve- 
lours and other materials for fine up- 
holstery and drapery work. — The Los 
Angeles Furn. Co., Los Angeles, Cal. 

Point de Calais curtains at half-price. 
— The Frenchmen have brought out a 
new style of lace curtain that is after 
the character of the Irish point and 
Tambour net, though distinctly differ- 
ent, and certainly, in some ways, bet- 
ter. The patterns are pretty and ef- 
fective. A collection of these Point 
de Calais curtains was among the sur- 
plus stock of an importer, and we se- 
cured them to offer you to-day at just 
half-price. The variety to select from 
is very broad; and the opportunity to 
secure at little cost curtains of dis- 
tinctly new and effective character will 
be pleasing to all thrifty and tasteful 
housekeepers. — Wanamaker's, New York. 

Whirlwind sale of lace curtains. — S. 
Kann Sons $ Co., Baltimore, Md. 

So many splendid things — and by that 
we mean good laces at very small prices 
— are crowded to get at your eyes that 
it's hard to pick and choose. — Wana- 
maker's, Philadelphia, Pa. 

Lace curtain specials. — Don't you think 
it's about time you bought some new 
curtains for those windows? Surely 
never a better time than now since we 
are offering some very special induce- 
ments for Monday. Come in and see 
them — here's a few — gives you an idea 
of others. — Freimuth's, Duluth, Minn. 

Lace curtains. An importer's clean- 
up. Spic-span-new, fresh, perfect goods 
just recently received from one of the 
largest and most reliable importing 



houses in the trade. Enough to make 
quite an important sale for this quiet 
month; but a mere drop in the bucket 
for the importer to take a loss on. The 
lot includes all the more important 
kinds of lace curtains; the patterns are 
of the highest character; and the va- 
riety is exceptionally broad. You may 
select your fall curtains with quite as 
much satisfaction now as later. — Wana- 
maker's, New York. 

Monday — Just at a time when they are 
most needed comes this unusual offer 
of lace curtains at one-third and half 
their regular prices. The lots range 
from 1 to 3 pairs of a pattern. Some 
lots, including the soiled samples, con- 
sist of high grade Scotch net weaves, 
corded Arabians, real Arabians, Swiss 
and Brussels points, bobbinet and ruf- 
fle curtains. — Golden B,ule, St. Paul. 

A grand May sale of lace curtains. 
This sale is the result of the largest 
and most successful spring business in 
the history of our lace curtain store. The 
demands have been enormous. Lines 
consisting of hundreds of pairs three 
months ago are now reduced to six or 
eight. Of course we have sent in another 
order (will be here in a day or two), 
but before it comes we're going to startle 
the lace curtain trade with a three-day 
sale, the like of which has never before 
been seen here. — John Breuner Co., Sac- 
ramento, Cal. 

You can save almost as much as you 
pay on every pair you buy — they are 
priced at almost half for to-day's sale. 
These curtains are made of heavy bob- 
binet, with real Battenberg insertion and 
edging — real Battenberg in a 95c cur- 
tain! The body of the curtain is fine 
English net, in white or Arabian. They 
are 2 1-2 yards long and 40 inches wide. 
As shown in the picture herewith, the 
ruffles are good and full. All in all 
it's a bargain at $1.75, but to-day— think 
of it — to-day they're priced, for a pair, 
at just 95c. — Jones Dry Goods Co., Kan- 
sas City, Mo. 

These splendid wearing diamond net 
curtains were specially purchased at a 
very low price. In addition to this, we 
have shaved our own profits to the dis- 
appearing point in order to make them 
doubly attractive. — Thos. C. Watkins, 
Hamilton, Can. 



CURTAINS 



OF SELLING PHRASES 



321 



In the lace curtain department we are 
offering some particularly dainty things 
just now. The new goods, fresh from 
the looms, are being shown in a large 
variety of pretty patterns and novel de- 
signs and colorings. Cool looking, rest- 
ful and satisfying to the eye and sense, 
they are particularly appropriate for 
summer use, whether it be in city man- 
sion or summer cottage. — Adam, Mel- 
drum $ Anderson Co., Bufalo, N. Y. 

Just for Friday only you can have 
any odd pair of curtains in stock at a 
third less than the marked price. This 
offer includes every variety of curtain 
known to the trade. We have too many 
in pair lots. Some patterns are very 
similar to each other. — Barker Bros., 
Los Angeles, Cal. 

The best possible time to buy lace 
curtains. This very day. For you're 
amply repaid for selecting now the lace 
curtains you'll need a little later on, by 
the savings of a third to a half on the 
handsome new curtains that compose 
this splendidly broad sale. Thousands 
of pairs are in the gathering, includ- 
ing all the most popular sorts — the re- 
mainder of this season's stock from one 
of the best importers. — Wanamakefs, 
Philadelphia, Pa. 

A magnificent collection of curtains 
at about half price. Think of doing 
an average week's curtain business in 
a single day, and repeating the process 
day after day for three weeks with 
patrons increasing, and with a stock 
kept full and complete by the almost 
daily unpacking of fresh cases of beau- 
tiful window draperies — that's our rec- 
ord for April. — Mandel Brothers, Chi- 
cago, III. 

The biggest bargain in lace curtains 
you will see this season. What do you 
think of getting curtains worth $3 a 
pair for 50c a pair? Would you call 
that a bargain, or would you say it was 
more than a bargain — a Malleyism? — 
Edw. M alley Co., New Haven, Conn. 

Cluny curtains. Lowered prices on 
one lot of cluny curtains will save a 
third or more. The body of the curtain 
is plain French net, with edges and some- 
times insertions of cluny lace — not quite 
so open as you usually expect in cluny, 
but prettily woven in small designs. — 
Taylor's, Cleveland, Ohio. 

Rousing curtain sale. The entire stock 
of the Pennsylvania Lace Curtain Mills, 
amounting to $35,000, at prices hereto- 
fore unknown in the curtain business. 
Don't miss this chance to renew your 
curtains. Our curtain department has 
been moved into enlarged quarters on 



the third floor where this sale will be 
held. — Rothschild $ Company, Chicago, 
III. 

Summer curtains for summer days. 
The air seems fresher and the room 
brighter when the summer curtains go 
up. We never had so great a variety 
to choose from. A great many of the 
patterns were made to our exclusive or- 
der and are not shown elsewhere. — Wan- 
amaker, Philadelphia, Pa. 

Fine Nottingham lace curtains inter- 
estingly priced. This is a very large 
and handsome collection of Nottingham 
lace curtains, all marked at prices that 
are bound to attract housekeeping wo- 
men. — John Wanamaker, New York. 

Another week of our great curtain 
clearance. The curtain chief is pitiless. 
As he goes through box after box and 
shelf after shelf, he continues his stern 
reductions. One-half and one-third off 
is the rule. Not 1-100 of the bargains 
are mentioned here. Come to the store 
any day this week — but the earlier the 
better — and you'll find a bargain harvest 
far beyond your fondest expectations. 
— Rosenbaum Company, Pittsburg. 

Lace curtain bargains for May buyers. 
— We have made great preparations for 
the usual large demand which always 
comes at just this season of the year, 
when moving and general refurnishing 
are in vogue, and we are now offering 
many extraordinary bargains in lace and 
muslin curtains and curtain materials by 
the yard. From the very inexpensive 
grades to the more elaborate parlor cur- 
tains we show an almost unlimited va- 
riety, and for equal values our low 
prices cannot be duplicated. Three very 
special lots at saving prices: Fine par- 
lor curtains, comprising a splendid line 
of patterns in Battenberg, Brussels and 
Arabian laces, at a saving of about one- 
third — per pair, $15.00. — Carson, Pirie, 
Scott $ Co., Chicago, III. 

Made of excellent Swiss muslin, in ten 
different patterns — dots and figures — 
spic-span-new, nicely made, with plain 
ruffle — style shown in picture. Forty 
inches wide, three yards long. No need 
to tell housekeepers how desirable they 
are for decorating summer homes. You'd 
count them excellent value if we asked 
a dollar — yet they are only 75c a pair. 
— Wanamaker, New York, N. Y. 

Fresh lace curtains for the window? 
If you're thinking of them, let these two 
offerings tempt you into immediate ac- 
tion. The curtains involved are spic-and- 
span, crisp and fresh; and marked at 
about two-thirds prices.— Wanamaker, 
New York. 



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ADVERTISERS CYCLOPEDIA 



Heavy curtains. — Several patterns at 
special prices. 

Some kinds we shall discontinue ; others 
the color assortments are broken. Some 
of the latter will be renewed, but they 
are going to cost more when we have 
them again — a good deal more. — Wana- 
maker's, Philadelphia, Pa. 

Here are dainty, fresh, durable lace 
curtains for dining-room, parlor or bed- 
room. And such an assortment — few 
stores would show half so many. — Rob- 
ert Wright $• Co., Brockville, Ont. 

Swiss curtains, pair 48c. Thrifty 
housewives cannot afford to overlook 
these. The public has learned that we 
mean just what we say when we adver- 
tise an article underpriced. — Jones Dry 
Goods Co., Kansas City, Mo. 

Have you seen those fine Dowie cur- 
tains? Thousands of pairs direct from 
Zion City are on sale at a saving of 
fully one-third. Crowds stop to inspect 
and admire the handicraft of the Zion 
City lace industries, on exhibition in 
one of our Grand Avenue windows. 
Crowds are coming to the great fourth 
floor intent on sharing in the wonder- 
ful values offered in this big sale of 
the best lace curtains made in America. 
— Boston Store, Milwaukee, Wis. 

Even now fall patterns are beginning 
to come and while it's doubtful if they 
are prettier than the old, yet the spring 
and summer styles must go and at sharp 
price reductions — to make room for the 
new, if for no other reason. You may 
search Kansas City from end to end 
but you will find no better values than 
these. — Geo. B. Peck Dry Goods Co., 
Kansas City, Mo. 

A bonfire of curtains. — Barker's, Los 
Angeles, Cal. 

A July curtain storm. — Krauss, But- 
ler <$; Beyham Co., Columbus, Ohio. 

Snowflake curtains — the very name 
makes you feel cool. — Wanamaker's, Phil 
adelphia, Pa. 

We have just received from the mill 
an enormous stock of white and Arabian 
lace curtains, all new 1905 stock and 
patterns. No old, stale, discontinued 
patterns. They are all new designs every 
one first-class quality in every respect 
from start to finish, and at very low 
prices, quality considered. Come and 
see for yourself. — Roberts Bros., Port- 
land, Ore. 

Dainty curtains. — This famous section 
of our store has a few superlative of- 
fers to make in the brightest, freshest, 
newest and most demanded textile deco- 
rations for homes. Every artistic design, 



every pronounced idea in curtains, is 
here in bulk, not in sample. These spe- 
cial offers are positive sellers. Don't 
miss them. They may not soon come 
your way again. — Hahne § Co., Newark. 
Lace curtains. Don't skip our lace 
curtain and upholstery department. 
What woman doesn't want her home to 
look pretty with snowy curtains and 
beautiful portieres? — Reynolds, Troy. 

An opera without music! Not pleas- 
ing. And windows without curtains! 
Cold, cheerless and uninviting. No hang- 
ing contributes more to the attractive- 
ness of a room than pretty curtains. The 
prices need not be large. Permit us 
to show you the newest effects. — Joel 
Gutman fy Co., Baltimore, Md. 

A show of curtains for spring. And 
a curtain once won fame for its creator. 
It was a painting. The draperies so 
well depicted on canvas that the critic 
stepped to draw it aside. The curtain 
was the masterpiece. These are not 
paintings, to be sure. Fit, indeed, for 
art inspiration. The display is rich in 
reproductions of fine old European drap- 
eries. There is a notable reproduction 
of an old Gochique pattern. A beauty 
that a connoisseur knows is the reflec- 
tion of an old renaissance velvet. — Schif- 
fer <Jf Block, Peoria, III. 

Lace curtains. Hundreds of dainty 
airy kinds of curtains ready to put up 
when the heavy winter draperies come 
down. — Hills, M'Lean <Jf Haskins, Bing- 
hamton, N. Y. 

Lace curtains. A remarkable collec- 
tion of stunning new imported creations 
for 1908 ! Dainty and effective designs 
that will delight the artistic eye — stylish 
to the last degree, beautiful beyond com- 
pare and priced low enough for any- 
body. — Trorlicht, Duncker $ Renard, St. 
Louis, Mo. 

Curtains. No wonder curtain buyers 
are coming here in ever increasing num- 
fer. The stimulus is easy to find. It is 
the spirit of thrift. Our goods and 
prices are concrete expressions of the 
surest, safest and truest money saving 
— no matter how low the price may be, 
you'll always find qualities and styles 
right. — Boston Store, Milwaukee, Wis. 

We have reinforced the stocks and in- 
vite you to another feast to-morrow. We 
believe beautiful curtains were never 
bought for so little. Let us show you 
these Nottingham and Irish Points.— 
A. D. Matthews' Sons, Brooklyn, N. Y. 

You save a third on these lace curtains 
and they're extra good, too. — Siegel- 
Cooper <§• Co., Chicago, III. 



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323 



Annual curtain sale grows in signifi- 
cance. Perhaps we won't be able to 
print news of the annual curtain sale 
each day. But there will be curtain 
bargains a-plenty for all every day this 
week. No matter what kind of curtains 
you prefer, you have only to come to 
this sale to secure them for less than 
you would expect to pay — and for one- 
fourth to one-third less than you would 
pay under ordinary conditions. — Burke's, 
Rochester, N. Y. 

Early arrivals of the new spring cur- 
tains are coming along like the first rob- 
ins, one or two at a time. Here is one 
you will be interested in. Don't miss 
it.—/. V. Adams $ Co., Bufalo, N. Y. 

These sample curtain ends are all as- 
sorted in mated pairs, with the exception 
of the corded Arabians, which are in 
pairs but not mated. These samples 
make most beautiful sash curtains, glass 
curtains or short curtains. — The David 
C. Beggs Co., Columbus, Ohio. 

We have just gone through our lace 
curtain stocks, and picked out the small 
lots of one, two and three pairs of a 
pattern, which have been left during the 
spring selling. To-day they are grouped 
in three classes, according to the num- 
ber. The single-pair lots are marked a 
third under-price, two-pair lots a quar- 
ter under-price and the three-pair lots 
a fifth under-price. The collection in- 
cludes practically all varieties of sum- 
mer curtains, presenting many, of course, 
that are desirable all year 'round. — 
John Wanamaker, New York. 

For an artistic treatment of the aver- 
age archway, you can use nothing better 
nor more effective than a pretty rope 
portiere. Such a hanging is light and 
dainty and the cost is much less than a 
festooned drapery made of some heavy 
fabric. — John Breuner Co., Sacramento. 

If you are going to get some new 
curtains for your home this fall, do not 
miss seeing our splendid collection. A 
most useful aggregation of beautiful de- 
signs with makes and patterns suitable 
for the modest cottage as well as the 
most exclusive designs for the high class 
drawing-room. — Thomas C. Watkins, 
Hamilton, Can. 

Broken lots are the long pole that 
knock some desirable lace curtains from 
their price perch. — Chamberlin- Johnson- 
Du Bose Co., Atlanta, Ga. 

A small purse will go a long way in 
this curtain store just now. It is par- 
ticularly good news at this season of the 
year, when the thought uppermost in 
the mind of the housewife is the recur- 



taining of windows.— A b raham $ Straus, 
Brooklyn, N. Y. 

There are plenty of each pattern from 
which to make your selection— hundreds 
of different varieties. They include all 
lengths. Many of them are exquisite 
copies of Brussels, Irish Point, Renais- 
sance and novelty effects. They come 
in handsome, bold, heavy patterns. — Lit 
Bros., Philadelphia, Pa. 

Curtains and draperies add more to 
the appearance of a room than any other 
feature of its furnishings. We have 
just opened a magnificent stock of the 
newest patterns in Brussels and cable 
net, Battenberg, Irish Point, Arabian 
net, ruffled nets, Nottingham and ruf- 
fled muslins. Prices from 50c per pair 
up. You can find some beautiful cur- 
tains here at very reasonable prices. — 
/. W. Smith D. G. Co., Leadville, Colo. 

Not in years have you had such 
an opportunity to buy lace curtains as 
cheap as you will get them during this 
sale. Limited space here prohibits the 
mention of more than a few of the lead- 
ing numbers. Lots of choice styles in 
small lots will go quickly, so come early. 
— Stone, Fisher $ Lane, Tacoma, Wash. 

The housekeeper who desires to furn- 
ish her home attractively, yet economi- 
cally, has a golden opportunity in this 
sale of lace curtains. Preparatory to 
making extensive alterations, we have 
blue-penciled all small lots of lace cur- 
tains to hurry them out to new owners. 
Can you resist these tempting prices? — 
Minneapolis D. G. Co., Minneapolis. 

An especially attractive line of lace 
curtains and portieres at prices that 
meet any taste and pocketbook. — Hills, 
M'Lean <§• Haskins, Binghamton, N. Y. 

The fact that it costs the manufacturer 
as much to make these curtains as they 
cost you is the reason exacting home- 
furnishers are losing no time in select- 
ing their curtains and upholsteries, for 
they realize that an unprecedented event 
of this kind can last only a short time. 
The manufacturer has taken a tremen- 
dous loss to clear his surplus stocks, 
and when they are all gone it will be 
impossible to buy these excellent qual- 
ities at less than twice the prices that 
are making this sale the talk of the 
town. — Simpson Crawford Co., New 
York, N. Y. 

These are pretty bobbinet curtains 
trimmed with real Battenberg and are 
made of the finest imported net, have 
deep, full ruffles trimmed with Batten- 
berg lace and wide Battenberg lace in- 
sertion down front.— Hamburger's, Los 
Angeles, Cal. 



CURTAINS 



324 



ADVERTISERS CYCLOPEDIA 



Annual June sale of odd pairs lace 
curtains at 50c on the dollar. — Odd pairs 
Brussels. Odd pairs Irish Point. Odd 
pairs Scotch cable net. Odd pairs ruf- 
fled net, lace and Battenberg edge. Odd 
pairs corded Arabian. Odd pairs em- 
broidered muslin. Odd pairs Notting- 
ham lace. These curtains all at half 
price will be found in the basement cur- 
tain section. — Carson, Pirie, Scott $ Co., 
Chicago, III. 

Lace curtains at reduced price. — Our 
splendid stock of lace curtains repre- 
senting so splendidly in its comprehen- 
siveness the best ideas and products of 
the leading lace curtain makers of the 
world, has at this time an unusual num- 
ber of odd pairs and patterns that are 
to be discontinued. In order to dis- 
pose at once of all broken lines price 
reductions have been made without stint, 
and lace curtain buyers will be sure to 
profit by a visit to this section on the 
fourth floor. — Carson, Pirie, Scott '$ Co., 
Chicago, III. 

Thrifty housewives, wideawake room- 
ing-house and hotel-keepers, as well as 
public institution superintendents, will 
profit by attending this important event 
— Rhodes Brothers' semi-annual stock- 
adjusting sale. We shall be extremely 
busy, as these curtains are extremely 
high-class and prices are cut to the 
quick for rapid selling. Every visitor 
to this sale may share the wonderful 
savings, as every item is a bargain even 
at the regular price. What must it be 
at about half ?— Rhodes Bros., Tacoma. 

You're going into winter quarters now, 
fixing up your home as cosy and com- 
fortable as you can, aren't you? Heavy 
curtains are among the foremost require- 
ments. There's a draft here or there 
that you want to cut off, not to mention 
the air of beauty they lend to your apart- 
ments —£. P. Dunham '$ Co., Trenton, 

To-morrow we will be prepared to show 
the fall lace curtains, including all the 
newest effects in Point Arabe, Point 
de Paris, Irish Point, Madras, Renais- 
sance and Nottingham. Interesting as 
will be the beautiful display (the finest 
even we have ever had), we will make 
it more so by the special price induce- 
ments. — Abraham $ Straus, Brooklyn. 

For the lover of fine, sheer, dainty 
curtain there's nothing to compare with 
the Brussels lace. These are exquisitely 
hand wrought on Brussels nets. The de- 
signs are marvels of beauty and you 
save one-third to one-half. — Simpson 
Crawford Co., New York, N. Y. 

Dainty ruffled muslin curtains at $1.25 
a pair. You would have to pay that 



for the material alone. The secret of 
the low price is that we bought the white 
figured muslin under price and then had 
our work-rooms make them up during 
odd moments in the dull season. It's a 
rare chance to get new curtains for the 
summer home or cottage. — Minneapolis 
Dry Goods Co., Minneapolis, Wis. 

Were you at the curtain sale last 
week? There is just a possibility that 
you were not, though it would seem that 
just about every Kansas Cityan who 
has a house to furnish must have been 
in last week. If you were not here, this 
additional news will specially interest 
you. Some of the best values are be- 
ing announced to-day. The added items 
are. — Emery, Bird, Thayer $• Co., Kan- 
sas City, Mo. 

Grenadine and Snowflake Striped Cur- 
tains. Not the ones we advertised some 
time ago — they are all gone. This is a 
lot of about six hundred pairs, including 
samples from our wholesale department, 
and there is good choosing in the color 
effects. There is an occasional soil-mark 
on the samples, which is easily removed. 
— Strawbridge $ Clothier, Philadelphia. 

Housecleaning time is here — new cur- 
tains are necessary to many homes — here 
they are — nearly two thousand pairs — 
just the styles every housekeeper wants 
most. It is a fact that this sale offers 
the choicest imported lace curtains at 
the ordinary prices of domestic goods. 
—Field, Schlick <§• Co., St. Paul, Minn. 

This week particular attention will be 
given to lace and muslin curtains, drap- 
eries, and materials in our big depart- 
ment on the third floor. Most of the 
homes in Saginaw have windows or whole 
rooms to be refurnished in the general 
spring housecleaning, so we have pro- 
vided with a lavish hand everything that 
need or fancy will require for the filling 
of any want. Lace and muslin curtains 
of every description, portieres, draperies, 
window hangings and shades, as well as 
materials for making special things to 
give the finishing touch to some room 
or corner. — The M. W. Tanner Co., Sag- 
inaw, Mich. 

We have stocked this department with 
the most sought-after patterns of Brus- 
sels lace, Irish Point, Renaissance and 
Nottinghom lace curtains, also draperies 
and portieres, in the newest and richest 
colorings. The introductory prices are 
especially tempting. Our stock of fine 
Haviland china is now complete, and 
includes the most popular decorations in 
dinner and tea sets, in great variety. — 
Gately's Mammoth Credit House, Sagi- 
naw, Mich. 



CURTAINS 



OF SELLING PHRASES 



325 



At remarkable price savings. Our 
lace curtain department is holding forth 
some very unusual price offerings. You 
will find from the very lowest priced 
number in our line that there is an in- 
dividuality about them that marks the 
correctness in style. Every number is 
marked at a saving. — The Stanley Co., 
Bamboo, Wis. 

Handsome curtains in a special sale. 
This affair is unusual, coming as it does 
at the height of the season for draperies. 
The curtains have been chosen from our 
enormous lace curtain stock, and involves 
between seventy-five and one hundred 
beautiful designs in the different makes. 
Every curtain in the sale will show a 
marked reduction from the regular price, 
for it is our purpose to cut down the 
remarkable assortment of effects neces- 
sitated by our immense business, and to 
do this quickly and effectively we made 
drastic and determined mark-downs. The 
sale gives you the chance to freshen the 
appearance of your windows in the cham- 
bers, dining-room, library and parlor, 
for the sale includes laces of every kind, 
besides the madras colored goods. It 
is a splendid opportunity for those who 
are fitting up their country homes. — 
John G. Myers Co., Albany, N. Y. 

French hand-made lace curtains. Guar- 
anteed values $10.00 to $16.00 pair for 
$7.75. The curtains involved in this re- 
markable purchase by Chandler & Co., 
are the end of a season's stock of a 
New York importing house supplying 
the fine decorating trade throughout the 
country. After much negotiation the en- 
tire lot was secured so that all styles 
can be offered at one price, though many 
are worth double. — Chandler #• Co., Bos- 
ton, Mass. 

Lace curtains and draperies. That 
dainty touch of elegance, so necessary 
to the well-furnished house, is supplied 
by our curtains and portieres. So com- 
plete a line has never been shown in 
this city before. You'll find any style 
you require for the proper furnishing of 
your rooms in our stocks at prices far 
below what you have expected to pay. 
Give us a call on these goods and see 
the savings that will result. — Greene's, 
Jersey City, N. J. 

New lace curtains, dainty and beauti- 
ful. The west window shows just a 
few of the newest effects in lace cur- 
tains for window draperies. It merely 
hints of the much larger display in our 
spacious second floor drapery depart- 
ment. And as an extra inducement to 
come we quote special prices for this 
week. — Fitzcharles §• Melrose, Trenton. 



Very soon you will be needing odd 
pairs of lace curtains to replace the 
ones now going to pieces. We can sup- 
ply the need. Our sale is just the right 
thing at the right time. Splendid double 
thread or heavy weave curtains. Arabe, 
Dentelle, Irish Point with strong tricot 
edge. Less than half the regular price. 
— B. McKay Q Co., Hamilton, Can. 

Our showing of the low priced and 
medium qualities of lace curtains has 
never been surpassed by any concern in 
this city. In Nottingham curtains we 
show an exceptionally fine assortment 
of patterns ranging in price from $1.00 
to $5.00. — The Howard Furniture Co., 
Lansing, Mich. 

We are naming special prices on mus- 
lin, lappet and Swiss ruffled curtains, 
a great variety of styles at a variety 
of prices. Muslin curtains from 39c up. 
— The Howard Furniture Co., Lansing. 

The magnificent values we are offer- 
ing in lace curtains have kept this de- 
partment busy with us. The values are 
exceptional, and the patterns unusually 
pretty. See these great specials for to- 
day's selling. — Sullivan's, Springfield. 

Splendid range of Swiss curtains from 
$2.50 to $50.00 per pair. Our elegant 
curtains in Swiss are exceptionally at- 
tractive. The handsome designs are of- 
fered in a big variety of the smartest 
and newest ideas, eloquently expressed 
in the finest degree. The waves are 
prettily interlaid in firmest texture with 
the matchless designs. You must see our 
Swiss lines. The most elaborate and 
intricate patterns — marvelously beautiful 
— must be really seen, though, to obtain 
any kind of correct impression of the 
true loveliness of these exquisite goods. 
— Hudson's Bay Company, Winnipeg. 

Half price clearance of fine lace cur- 
tains. This is our annual clearing sale. 
It comprises a thousand pair of high- 
grade imported lace curtains— the broken 
lines, discontinued numbers, odds and 
ends, that always accumulate at this 
time of the year. To holiday buyers this 
sale offers an unusual opportunity, for 
this year's prices are lower than they 
ever were before. All offerings are clean, 
fresh, down-to-date styles, and remark- 
able bargains. — Field, Schlick §■ Co., St. 
Paul, Minn. 

Special purchase frilled bobbinet cur- 
tains. These were cleared of a manufac- 
turer at a big price sacrifice, and repre- 
sent a splendid bargain at the prices 
we ask. They are grouped in two lots 
for easy selecting.— Thos. C, Watkins, 
Hamilton, Can. 



CURTAINS 



326 



ADVERTISERS CYCLOPEDIA 



Special importation of artistic lace 
curtains. We have just received direct 
from St. Gall, Switzerland, an exquisite 
line of extreme novelties in fine net cur- 
tains, including elegant specimens of 
Point de Luzerne, Ivory Entredeux and 
Duchesse in pure white, ivory and two- 
tone effects, handsome turkey red and 
black embroidery on Arabian net, etc. 
Nothing like these beautiful curtains has 
ever been shown in Decatur, and the 
prices range very reasonably from $8.50 
up to $17.50. — Linn $• Scruggs Co. 

Lace Curtains. Special values for 
Monday's selling. Springfield never knew 
such values — importing direct, buying 
from the greatest American makers, the 
liberal use of spot cash, an enormous 
business like Kinnane's, a small margin 
of profit — are just a few reasons for 
the offerings we place at your disposal 
now. — Kinnane's, Springfield, Ohio. 

Odd lines lace curtains greatly reduced. 
In single, pair and two pair lots only. 
These are balances of our most popular 
lines, as the small lots testify. Some 
of them are slightly soiled. — Thos. C. 
Watkins, Hamilton, Can. 

Phenomenal sale of lace curtains — sav- 
ing of a half to a third. Thousands of 
pairs of curtains from a manufacturer, 
who was overstocked, and at a price con- 
cession that enables us to pass them on 
to you at a saving of from a half to a 
third. It's the most fortunate thing that 
has come our way in many a day. They 
are all fresh, new stock, in the most up- 
to-date styles and patterns. There'll be 
a big crowd after these. A few of the 
items are for special hours only, so read 
every item carefully and be one of the 
early ones. Prices this way. — The Broad- 
way Dept. Store, Los Angeles, Cal. 

Which will be sold at prices consider- 
ably less than real value. Many pat- 
terns of lace curtains will be sold at half 
price. All samples and odd curtains will 
be sold regardless of cost. Remember 
that every pattern of our beautiful por- 
tiere assortment will be included in this 
sale. It is a rare opportunity. — C. W. 
Daniels, Pueblo, Colo. 

New, fresh, crisp goods — just arrived 
and comprising the smartest and most 
effective creations for fall and winter. 
The upholstery department at this time 
is particularly interesting. Special at- 
tention is called to several lots of lace 
curtains secured and offered at a third 
less than the usual prices. — Woodward 
$ Lothrop, Washington, D. C. 

Nottingham and imitation hand run 
Brussels net curtains, at a pair, $1.50 
and $1.98. Now don't associate these 



with kinds of curtains you've seen simi- 
larly priced, for they're not like them 
at all. They're stray lots, ours and the 
importer's. These Nottinghams don't 
look like the Nottinghams of the old 
type, rather like Irish Points. Then the 
imitations of Brussels look like the real 
thing, very much like them, and the 
price, that's a third less. — S. P. Dunham 
% Co., Trenton, N. J. 

New Point Arab and Cluny lace cur- 
tains. An inspection of these handsome 
new lines of curtains, that have just 
been received from the best French mak- 
ers will reveal an artistic merit of de- 
sign far surpassing any previous show- 
ing of similar makes. Worthy of par- 
ticular emphasis are the lovely Point 
Arab curtains in Marie Antoinette ef- 
fect. A decided novelty. These cur- 
tains can be laced with ribbon from top 
to bottom to match the decorative 
scheme of the room. These curtains 
have been woven from a very strong 
French net — a necessity to give a good 
foundation for the heavy braid and but- 
ton-hole effect, so are very durable. All 
have plain centers. Ecru and white. 
Length 3 1-2 yards. Width 54 inches. — 
T. Eaton Co., Winnipeg, Can. 

Colored Madras for curtains a special 
for Thursday. Colored Madras makes 
exceedingly pretty window decorations 
and hangings for archways or doors. 
Thursday we clear a large assortment, 
comprising floral, empire and oriental 
designs, in both light and dark colorings. 
Many have a highly mercerized finish. 
They range from 50 to 72 inches wide 
and are culled from lines which are 
good $1.25 to $2.00 values. Thursday 
special, yard, 90c. Also some pretty 
chintzes, in pink, green, gold, blue and 
combination colorings; stripes, floral 
groupings and other neat designs, for 
hangings, coverings, curtains and bed- 
room decorations. Width 30 to 36 
inches. — T. Eaton <§• Co., Winnipeg, Can. 

All lace curtains — one-fourth off. It 
is so short a time until you will be doing 
your fall house-cleaning that this sale 
of curtains at one-fourth off the spe- 
cial sale prices should attract you to an- 
ticipate your needs. We wish to remind 
you that the marked prices on this en- 
tire stock of curtains are very special — 
fully 25 per cent, less than the same 
qualities and styles were priced at any 
other store within your reach. Now you 
choose at a reduction of one-fourth off 
the lowest special sale price, giving you 
such quotations as you have never before 
had on equal qualities. — A. B. Caldwell 
Co., Washington, D. C. 



CURTAINS 



OF SELLING PHRASES 



327 



CUT GLASS 



Cut glass makes a very acceptable gift. 
We make this line a particular study, 
and if you want a gift in the near fu- 
ture, we will be pleased to show our 
new goods. — H. Watson $ Co., Saginaw. 

" Wiss cut glass " — the sort that's sure 
to please. — /. Wiss $ Sons, Newark. 

My stars ! What beautiful cut glass ! ! 
— And to think of it, such ridiculously 
low prices ! 

That sugar and cream set $4.80? Why, 
I paid $6 for a set not half as handsome. 
I'll surely buy my cut glass at this 
store in the future. Cut glass puff bowls 
with puff, $1.35. Lots of other nice 
articles at very moderate prices. — Heintz, 
Lexington, Ky. 

Cut glass vases. — Whether it is the 
low, squat, richly cut center piece or the 
tall cylinder, with prism cuttings, the 
glass vase is an effective part of the 
modern scheme of household decoration. 
Our line, which represents the leading 
factories, gives you a choice of the latest 
shapes and the newest cuttings in many 
different sizes.— C. E. Gifford §• Co., Fall 
River, Mass. 

When you buy Egginton cut glass you 
buy the best the world produces. It 
stands pre-eminent for purity, brilliancy 
and exclusiveness of design; the only 
glass made that its high polish is guar- 
anteed permanently. Our stock is brim- 
ful of everything new and our prices 
cannot be duplicated. —#. Jacobs $ Co., 
Minneapolis, Minn. 

" Yes, it is beautiful, because it is 
beautiful." — Guy de Maupassant. 

What more can be said about cut 
glass? It sparkles like diamonds, and 
in richness rivals the radiance of gold. 
A liberal variety is ready for you to- 
day. — Goldthait $ Sons Co., Marion, Ind. 

Artistic and most beautiful cut glass. 
— We can in no way explain the quality 
and beauty of our cut glass; it must be 
seen to be fully appreciated. Every 
piece is of the prettiest and latest de- 
sign. Cut glass is most acceptable for 
any gift, be it a wedding or a birth- 
day. We can surely suit you in regard 
to price, as we have every shape imagin- 
able. — Morley Brothers, Saginaw, Mich. 

Cut crystal bowl. Our cut crystal room 
is now at its best, many new pieces hav- 
ing been added within the last few days; 
so many of our customers expressed their 

CUT 



regret at not being able to secure one 
of our cut glass bowls that we offered 
a short time ago, that we have decided 
to offer to-morrow 18 more; remember 
this is a regular $8 cut crystal bowl with 
the name of the best American maker. 
— M. A. Murray <£■ Co., Toronto, Can. 

Useful cut glass articles. — Our cut 
glass has always borne the reputation 
of being the clearest and most brilliant 
to be found. — Henry Kohn $ Sons, 
Hartford, Conn. 

Cut glass for New Year's table very 
moderately priced. There is nothing so 
attractive and decorative on a table as 
cut glass. There is no cut glass quite 
so beautiful as that made in our factory 
and nowhere is such high-grade cut 
glass sold at such low prices. That is 
why we sell more than any two other 
Brooklyn stores combined. We have 
beaten all records this month. — Abraham 
$ Straus, Brooklyn, N. Y. 

Forty-three barrels — about two-thirds 
of the lot — were unpacked yesterday and 
are shown for the first this morning. The 
rest of the shipment will arrive in a 
day or so. Corning is to cut glass pretty 
much what Sterling is to silver. Eras- 
tus Corning is long since dead, but the 
town of Corning, N. Y., is named after 
him, and the best of cut glass in the 
world is made in his native place. Not 
only do they cut the glass there, but 
they manufacture the original blanks 
as well. This special lot, which we offer 
to-day, comes from the oldest and best 
factory in Corning. Many shapes have 
been designed only within the last few 
months. The cutting has been done 
within the last few weeks. It is the 
very latest on the market. All of the 
glass has * been finished by hand. In 
variety and quality and reasonableness 
of prices, the sale, you will see for your- 
self, is a little beyond anything we have 
ever been able to offer. There are many 
large flower vases, pitchers and punch 
bowls at exactly half the regular price. 
The other dishes are one-third under the 
regular cost. Only medium and fine 
grades are made by this manufacturer, 
and only these are represented in this 
sale. With such an opportunity, it is not 
too early to think of October weddings 
and even Christmas, is it?— The W ana- 
maker Store, Philadelphia, Pa. 
GLASS 



328 



ADVERTISERS CYCLOP ED I A 



Trenton's only cut glass store. Rich 
and sparkling Christmas presents. It 
would be a task indeed, to select a finer 
or more acceptable present than a piece 
or set of genuine cut glass ware — always 
rich, rare and beautiful as well as useful. 
Our assortment, which is large, consists 
of the finest cut glass the world produces 
— Libby's. It is cut over the finest fiint 
blanks which produces the most radiant 
and sparkling cut glass. Never did our 
shelves glow with a larger variety and 
designs — a beautiful sight, indeed — the 
famous Hob Nail designs with its myri- 
ads of little sparkling squares are well 
represented. — Kaufman's, Trenton, N. Y. 

The finest cut glass for Christmas at 
unmatchable prices. This cut glass store 
has more beautiful designs on display 
and in reserve than any two other Brook- 
lyn stores combined. The most of it is 
manufactured in our world famous fac- 
tory in Manhattan and has won first 
prize on every count in every World's 
Fair where it has been exhibited. Com- 
ing direct from the factory to you ac- 
counts in part for the remarkable pric- 
ing, but all the other famous makers are 
attracted by our incomparably great busi- 
ness and are represented in the showing at 
concessions in price. — Abraham $ Straus, 
Brooklyn, N. Y. 

Buy cut glass now. Have you 
" sparkled up " your china closet with 
some of these pieces? If not, don't you 
really think you are missing an oppor- 
tunity seldom equaled? Remember, you 
are not being asked cut glass prices, 
for every item is marked 'way down as 
compared with any cut glass any place. 
This is an unusual sale. It's not a com- 
mon one, you'll admit, and it has caused 
a furore among cut glass buyers — has 
awakened them to the fact that money 
spent here for this exquisite ware is a 
positive investment. Better have the 
wedding gift, or even the gifts for next 
Christmas, laid aside for you now, for 
every day's selling lessens your chance to 
select the " scintillating beauty " you 
would most wish. — The Crews-Beggs Co., 
Pueblo, Colo. 

A remarkable offering of fine new cut 
glass. We have just received a ship- 
ment of beautiful new pieces of cut 
glass from a factory that is anxious to 
do more business with us. That means 
that we have secured very decided price- 
advantages, and we turn them over im- 
mediately to our public. The pieces are 
in handsome shapes, and the cutting is 
very beautifully done. To illustrate the 
values, the lot includes about ninety ten- 
inch Nappies, so large that they might 
fairly be called bowls for salads, sliced 

CUT 



tomatoes or fruit. They would regularly 
be worth $7.50; these are $4.50 each. 
The same proportionate values go all 
the way down the line. — John Wanama- 
ker, New York, N. Y. 

One of the largest and finest factories 
in the country came for Wanamaker 
help in disposing of this tremendous sur- 
plus of cut glass. Of course it won't 
spoil; and the pieces are among the 
most beautiful cuttings on the market 
to-day. But the goods must be dis- 
tributed or people laid off at the fac- 
tory. The thousands of June weddings 
suggested relief, if the thousands of 
givers of gifts could be quickly inter- 
ested. The Wanamaker stores, in New 
York and Philadelphia, presented the 
only means to reach them quickly, and 
serve the thousands that were sure to 
respond. Prices on the entire variety 
of pieces in this tremendous stock were 
cut a third to a half below the real 
value of the wares. And we undertook 
the distribution. The way prices aver- 
age up, you can give a present of cut 
glass worth $100 for an outlay of $60— 
or you can fill your own cut glass cabi- 
net at the same handsome saving. And 
the cut glass? The maker of it was 
awarded the grand prize at the St. Louis 
Exposition. His cuttings, in these iden- 
tical shapes and patterns, compose the 
stocks proudly shown in good jewelry 
stores and best china and glass stores 
all over the United States — and nowhere 
else is there a thought of selling these 
new, perfect, exquisite wares under-price. 
The offering is doubly extraordinary be- 
cause the variety of pieces and patterns 
is greater than is shown in any regular 
stocks anywhere — making superb and un- 
usual selection. — John Wanamaker, New 
York, N. Y. 

Not many years ago the price of cut 
glass was almost prohibitive. It was 
only bought for special occasions, such 
as weddings or crystal anniversaries, and 
a small piece was looked upon with awe 
even at such events. Recently, prompted 
by the craze for cut glass, many new 
factories have started up and the re- 
sult of this competition was the creation 
of hundreds of cuttings where there had 
been dozens before, and the reduction in 
price of "cut glass" that admits of 
its purchase by the average housewife 
for her own use as well as for presents. 
We have anticipated the unusually large 
demand and are displaying hundreds of 
pieces of "cut glass," which includes 
every known article for up-to-date table 
service. A very popular scale of pric- 
ing is maintained throughout the line. — 
McNamara $ Harding, Binghamton. 
GLASS 



OF SELLING PHRASES 



329 



You wouldn't give plated table silver 
as a wedding gift and expect the bride 
to prize it as highly as she would ster- 
ling ware? Poor quality cut glass is 
even worse than plated table silver be- 
cause the sham is more apparent at first 
sight — shallow cutting, lack of unifor- 
mity in design and almost total lack of 
crystal luster. At regular intervals great 
quantities of inferior quality cut glass 
are heaped upon the retail markets for 
special sale purposes— to compete, in 
price only, with such standard quality 
ware as " Straus " cut glass. " Straus " 
cut glass is a product of Macy's own 
cutting shops. At the World's Fair it 
was awarded highest honors — and since 
that time the standard has been main- 
tained and bettered wherever possible. 
Don't buy second-rate cut glass — even for 
a less-than-lukewarm friend. " Straus " 
ware — prize-winning and prize-meriting 
ware — costs even less than second-rate 
ware sells for in special sales else- 
where. From our factory to your crys- 
tal closet — the shortest and most eco- 
nomical route it could possibly take. The 
sale announced in Sunday's papers offers 
most inviting opportunities. We urge 
you to make comparisons. — Macy's, New 
York. 

Cut glass 20 per cent. less. — In our 
cut glass and bric-a-brac department, 
third floor, east, there are hundreds of 
pieces of finest cut glass at prices that 
mean a saving of 20 per cent, over and 
above the prices usually charged for this 
beautiful material. What more beauti- 
ful as a gift to the June bride than an 
at the practical side of the matter and 
article of cut glass? And why not look 
make your purchase where and v/hen 
prices are lowest? — Joseph Home Co., 
Pittsburg, Pa. 

A cut in cut glass. How can we cut 
cut glass? By buying right you get the 
benefit of our purchase. Nothing adds 
more in the attractiveness of a home than 
well selected cut glass, and some way 
or other things always taste better when 
drunk put of cut glass. You wouldn't 
like to serve champagne to your guests 
in a five-pound lard pail. It might not 
hurt the lard pail or injure your guests. 
The wine might even taste well, but still 
it wouldn't be good taste. Cut glass will 
last forever if well cared for. Don't 
use it to drive nails with — a hammer 
or ax is just as cheap and will last 
longer. We have some of the daintiest 
and most artistic designs ever offered. 
Call while our stock is complete. Just 
look at a few of the cuts. Phioso, Jac- 
quemenoit, Mayflower, Harwood, Meteor, 
Columbia, Genoa, Clarione, Galatea, Bar- 



oness, Queen, Mona, Roman, Camelia, 
Hyacinth, Wordsworth San Mateo Iris, 
Waldorf, Florentine. — Murgittroyd's, 
Spokane, Wash. 

"June bride" sale of cut glass in- 
volves wares on main floor tables, as well 
as the unequaled collection in the crys- 
tal room in the basement. Our own 
cutters established the standard of qual- 
ity in the specimens that were awarded 
first prize at the Chicago World's Fair, 
and that standard has since been main- 
tained religiously. How we maintain it 
you understand after a visit to our glass- 
cutting shops on the eighth floor. — 
Macy's, New York. 

This is certainly the most startling 
example of low pricing in retail history. 
If there were only a few pieces of this 
rich, magnificently cut, brilliantly pol- 
ished glass at these unheard of prices, 
it would be a remarkable event; but 
to-morrow thousands of new pieces will 
be added of the finest quality at even 
bewildering prices. In magnitude of 
piece compared by piece, value for value, 
this event dwarfs all others into insig- 
nificance. — Abraham fy Straus, Brook- 
lyn, N. Y. 

Final offers on cut glass and lamps. 
The great sale in the basement is draw- 
ing toward its close. We have never 
sold such fine cut glass for so little and 
never sold so much as during this Febru- 
ary event. The last pricing for this sale, 
including many unusual values in fine 
lamps, is given below. After February 
old prices will be resumed. — Abraham 
§• Straus, Brooklyn, N. Y. 

Hawkes cut glass (sold in Salem by 
the Barr Store only) is one of the most 
exquisite productions of American in- 
dustrial art. Connoisseurs are agreed 
that no other cut glass has attained quite 
so high a degree of artistic perfection. 
In purity and brilliancy of color it 
is unexcelled. Many kinds of cut glass 
are not a clear white, but have a yel- 
lowish or pinkish tint. Hawkes is as 
clear and. sparkling as crystal. Its de- 
signs and patterns are as beautiful as 
can be produced by the most skilled 
artisans. Its cuttings are sharp and pol- 
ished with perfect evenness. — Barr's Jew- 
elry Store, Salem, Ore. 

Do you realize that in buying cut 
glass, especially the kind we sell, you 
are securing not only articles of use, but 
artistic beauty as well? Cut glass con- 
veys an idea of taste and richness on 
any table or sideboard. See our large 
stock at reasonable prices, considering 
superior quality. — Klune $• Floberg, Sac- 
ramento, Cal. 



CUT GLASS 



330 



ADVERTISERS CYCLOPEDIA 



Loeser's is recognized throughout the 
trade as the largest handlers of really 
fine cut glass and concessions in price 
are made because of that fact. More 
than one factory has kept the wheels 
a-humming during the dull period of 
summer by Loeser orders. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

Cut glass. No finer crystal blocks 
are cut than those we are showing, and 
the patterns are rich — very rich. Prices 
are below the usual. — The Wanamaker 
Store, Philadelphia, Pa. 

Our cut glass department is acknowl- 
edged by connoisseurs to be the finest 
in the city. It contains everything in 
rich cut glass, from the little salt tub 
to the stately and magnificent punch 
bowl. It is clear, brilliant and flaw- 
less, being cut from the finest quality 
of crystal. Our immense stock of this 
beautiful ware must be seen to be ap- 
preciated. Every piece is marked in 
large, plain figures, with a price as al- 
luring as the article itself. — Mulford, 
Memphis, Tenn. 

People on the lookout for something 
entirely new for the bride who will get 
everything else will be delighted with 
these graceful long handled baskets of 
exquisite cut glass. The Loeser cut 
glass store has an established reputation 
that needs no exploiting. We have a 
particularly fine collection just now of 
these new cut glass baskets, in a great 
variety of sizes and patterns, richly cut, 
upon beautiful, clear white glass. They 
range from dainty little baskets for vio- 
lets or bonbons up to superb fruit and 
flower baskets for formal dinner decora- 
tions. — Frederick Loeser $ Co., Brook- 
lyn, N. Y. 

We carry a complete stock of choicest 
cut glass — of unusual fineness and daz- 
zling brilliancy. It's surprising how 
many different qualities of cut glass 
there are. It requires the greatest skill 
to get the finest effects, and the largest 
experience to make the deep cutting pe- 
culiar to the highest grades. — Robt. 
Wright $• Co., Brockville, Out. 

To set up housekeeping there is noth- 
ing more essential than plenty of cut 
glass, and nothing the bride and bride- 
groom take more pride in among their 
wedding presents. Our cut glass dis- 
play is specially meant for the spring 
weddings, and every piece is an indi- 
vidual art work, the conscientious product 
of Libbey manufacture. — Davis §• Free- 
man, Atlanta, Ga. 

For June gifts, our stock of jewelry 
affords a wide range of choice. A beau- 
tiful assortment of pieces in solid gold, 

CUT 



mounted with sparkling gems — for brides, 
for those whose birthdays fall in June, 
and for school and college graduates. 
It's safe to say that no other collection 
of solid silver and cut glass in Buffalo 
offers you so wide a choice of rich and 
beautiful gift things at such reasonable 
prices.— T. C. Tanke, Bufalo, N. Y. 

Cut glass tableware. — A few pieces 
of cut glass give an air of richness and 
elegance to a table; and while it is true 
that they are somewhat of a luxury; for 
those who can afford them the following 
items present some very choice values. — 
Hamburger's, Los Angeles, Cal. 

We have just received our first fall 
importation of Austrian gold glassware. 
This ware is artistically cut and the de- 
signs filled in with gold decorations. 
It makes choice wedding gifts and is 
very reasonably priced. — Woodward fy 
Lathrop, Washington, D. C. 

The magnificent display of cut glass 
revealed on the opening of our new 
store, was without parallel in the his- 
tory of Peoria. Those who attended the 
opening were unanimous on that point. 
While the collection includes plenty of 
inexpensive pieces, there is nothing 
" cheap " looking about any one of them. 
Each is an excellent example of the 
newest ideas in cutting, and possesses 
a richly beautiful polish. — F. H. Pfief- 
fer Crockery Co., Peoria, III. 

We are selling agents in Baraboo for 
the celebrated Hawkes & Co., cut glass, 
famous everywhere for its exquisite de- 
signs, its deep cutting, brilliancy of fin- 
ish and its general rich appearance. A 
piece of cut glass, however small, is 
always a refined gift for wedding or 
anniversary event. We show a delightful 
display of water jugs, tumblers, berry 
bowls, bonbon dishes, vinegar cruets, 
salt and pepper sets, cream and sugar 
and other articles, at extremely reason- 
able prices. — /. B. Donovan fy Co., Bara- 
boo, Wis. 

For quality, beauty of design, brilliancy 
and general excellence, no cut glass in 
America equals that which is produced 
in our own glass works in New York, 
and which is offered to you to-morrow 
at decided reductions from our regular 
lowest prices. — Snellenburg's, Philadel- 
phia, Pa. 

There still remain a number of choice 
pieces in our lines of cut glass upon 
which we made the reduction of one- 
third. We advise you to get in early 
to-day and avail yourself of this oppor- 
tunity. Remember, these prices will be 
in force. — H. F. Vollmer '$ Co., Los An- 
geles, Cal. 
GLASS 



OF SELLING PHRASES 



331 



We are offering an excellent assort- 
ment of complete breakfast, dinner and 
tea services of exquisite Dresden china. 
The elegance and distinctiveness of this 
ware make it especially suitable for the 
entertaining season. All the various pat- 
terns are sold as open stock, enabling 
the purchaser to secure any desired num- 
ber of pieces. — Dulin §• Martin Co., 
Washington, D. C. 

We are now showing a collection of 
rich cut glass that is unparalleled in 
many respects. The choicest productions 
of every maker of note are here. The 
newest and most artistic shapes — the 
richest and deepest cuttings in pieces for 
every use, affording rare opportunities 
for the selection of handsome bridal 
gifts. Greatness of variety is also. — 
Dulin S[ Martin Co., Washington, D. C. 

Cut glassware. Those who did not pro- 
cure cut glassware on the liberal terms 
which this crockery store quoted last 
week will have an opportunity to do so 
to-day. While it is evident that the 
offer was greatly appreciated, from the 
fact that many pieces took speedy de- 
parture, there is a very fair assortment 
left for to-day's choosing. It is a man- 
ufacturer's accumulation which we 
bought on such terms as to enable us to 
pass it out to you at considerably less 
than usual cost to us. Every piece is 
perfect, and cuttings are all fine and 
rich. — Sibley, Lindsay '$ Curr Co., Roch- 
ester, N. Y. 

Cut glass of high quality. Wiss su- 
perb cut glass has attained a high repu- 
tation. There is a clearness to it, a 
scintillating beauty that marks the high- 
est ideal in the art of glass-cutting. The 
depth of cutting and excellence of finish 
give it a brilliancy that fairly radiates 
with all the shades and tints of a sum- 
mer rainbow. The designs and patterns 
are strikingly rich and artistic and in- 
clude many novelties. And the prices 
are such as place fine cut glass within 
the reach of every one. We append a 
few hints and prices. — J. Wiss $ Sons, 
Xewark, N. J. 

Libbey cut glass. We are exclusive 
agents in Southern California for this 
favorite cut glass. By the way, it will 
pay you to visit our cut glass room 
— a magnificent show room. New pieces 
are being added almost daily now. — 
Parmelee Dohrmann Co., Los Angeles. 

A piece or two of sparkling cut glass 
greatly adds to the elegance of the 
feast table. We are sole Trenton agents 
for the Libbey — the aristocracy of the 
cut glass world. So extensive is our 
display that whatever is made in cut 

CUT 



glass at all you will find here repre- 
sented. The extensiveness of our stock 
means large purchases, and large pur- 
chases means a big saving in the whole- 
sale prices and consequently lowest prices 
to our patrons for the world's most bril- 
liant, deeply, artistically cut, richly de- 
signed cut glass. — Kaufman's, Trenton. 

Pretty cut glass. A vase with rich, 
deep cutting; a berry bowl; a celery tray; 
a vinegar cruet; we have so many pretty- 
things in this line we scarcely know 
where to begin. We suggest that you 
come in and see the new pretty things 
in cut glass for yourself. — Schacht $ 
Biorden, Jewelers, Spokane, Wash. 

New beautiful cut glass. The exqui- 
site designs we have just imported in 
fine cut glass are a revelation. The en- 
trancing beauty of these charmingly cut 
patterns will appeal to the artistic. 
Every reflection of color and light seems 
concentrated into the beautiful gems so 
finely wrought. The exhibition contains 
novelties of a very fine degree, consist- 
ing of some of the most beautiful ware 
that it is possible to conceive of. — Hud- 
son's Bay Store, Winnipeg, Can. 

Nothing excels cut glass for gifts. Of 
all the lovely presents prized by ladies, 
nothing matches elegant cut glass. Be- 
sides being very beautiful it is ever- 
lasting, except one risk of breaking. It 
sets off the dining-room, buffet or table 
or the dresser in fine shape. Ours is 
a dazzling display, resplendent in rich 
variety, at prices remarkably low. We 
have much pride in showing the stock. — 
Robert P. Kiep, Joliet, III. 

The basic element of cut glass value 
is quality — design a'nd workmanship. To 
the best made in America (that means 
best in the world) do we spend our ef- 
forts. Whether your desire be for sal- 
ads, berry bowls, nappies, water pitch- 
ers, tumblers, cream and sugars, and the 
many other small pieces, you'll find the 
assortment shown here of the very high- 
est standard of quality, including the 
well-known Hawkes ware. — Kirby fy Son, 
New Haven, Conn. 

Cut glass for Christmas gifts. Every 
lady is a lover of cut glass. Nothing 
more beautiful for decorating the table 
and nothing you can give which will 
be more appreciated for a Christmas 
present. When, therefore, you have an 
opportunity to buy rich cut glass at a 
saving of from one-fourth to one-half, 
you will surely want to take advantage 
of it. Brief particulars of the pieces 
offered in this sale follow, but you must 
see the articles themselves to properly 
appreciate their values. — Geo. B. Peck 
Dry Goods Co., Kansas City, Mo. 
GLASS 



332 



ADVERTISERS CYCLOPEDIA 



DENTISTRY 



Who said " Hell holds no torturer like 
unto the dentist ? " Whoever said it was 
an old fogy. He lived and died before 
he had a chance to hear of the Altoona 
Dental Co., and their absolutely pain- 
less methods. We have revolutionized 
dentistry in Altoona. We make it a 
pleasure instead of a duty to visit us. 
We will prove it to you. Tell us when 
to expect you. Our prices are the low- 
est in the city. Extraction free and 
painless. Courtesy and fair treatment 
dominate our business dealings. Lady 
attendant. — Altoona Dental Co., Altoona. 

Our extracting room is one of the larg- 
est and best equipped in the city. We 
have every appliance for positively pain- 
less extracting. Our extractor has de- 
voted many years to this line of work 
almost exclusively and is assisted by 
a lady who is skilled in this work and 
gives you every attention. We adminis- 
ter air, vapor, gas and all anaesthetics 
known to dental and medical science. 
Or if you prefer we extract them with- 
out pain by an application of medicine 
to the gums. We guarantee it to be 
painless or ask no pay. — Queen City 
Dental Parlors, Altoona, Pa. 

A new dental office. An office without 
a superior in equipment in New York 
State or elsewhere. An establishment 
for the practice of dental science in its 
highest form, fitted with all modern me- 
chanical and other devices, perfected to 
add to the pleasure and comfort of the 
patient and to make possible the execu- 
tion of the most valuable teachings of 
the science. If you have never seen a 
completely equipped dental office, em- 
brace this opportunity. From outer re- 
ception room to inmost laboratory our 
establishment is open to your inspec- 
tion and our doctors will be very glad to 
greet you. You will see things you have 
not seen before, and perhaps leave with 
a higher idea of the importance of den- 
tal work. Our sanitary extracting room 
will show you of what lengths we go 
to safeguard our patients, and the com- 
plete electrical equipment of our oper- 
ating room will demonstrate the thor- 
oughness of our efforts to increase the 
efficiency and reduce the discomfort of 
all treatment. Without your co-opera- 
tion to the extent of a visit we cannot 
convince you of the difference between 
our facilities for satisfactory and scien- 

DENTI 



tine dentistry and those of the average 
practitioner. We invite that co-opera- 
tion in all courtesy. Open evenings. — 
Van Dental Co., Schenectady, N. Y. 

Trained skill is ready here to aid you 
to tooth comfort. If you have been 
disappointed elsewhere, and have gotten 
ill-fitting artificial teeth or poor den- 
tistry of any character, come here and 
be sure of final and lasting satisfaction. 
My crown and bridge work pleases 
everybody. Skillfully made of pure gold 
and skillfully put in. — Dr. Jas. M. Young, 
Pueblo, Colo. 

We aim to please everybody with our 
work. Call and consult us and get es- 
timate of cost of your work. We ex- 
tract teeth painlessly, free when plates 
are ordered. Crown and bridge work, 
gold and silver filling done in a first- 
class manner and guaranteed. — N. Y, 
Dentists, Mansfield, Ohio. 

For high class dental work of every 
kind I believe we have a clean record, 
at all events, that's the verdict of our 
clientage; painless extraction is my spe- 
cialty. What I advertise I am conscien- 
tious in and believe I can convince you 
that it is the truth. — Dr. Belden's, Terre 
Haute, Ind. 

The removal of a mask makes no more 
difference in a countenance than the in- 
sertion of natural appearing teeth in 
place of those destroyed by nature. This 
can be done without plates or bridge 
work, if two or more teeth are left in 
the jaw. Our Aveolicular method of 
dentistry is not only the most modern 
but also the most painless. Teeth are 
inserted without the slightest pain or 
discomfort to you and the cost will be 
the lowest consistent with good dentistry. 
— Dr. Anshutz, Terre Haute, Ind. 

Nature's best substitute for a bad 
set of natural teeth is a good set of ar- 
tificial ones. Teeth we make are guar- 
anteed to fit exactly and never drop 
down. — New York Dentists, Zanesville. 

Is not only practiced at this office but 
is made a special study also, and we 
are quick to adopt any improvement in 
method of treating or material that will 
tend toward better work, greater satis- 
faction and greater durability. Our 
prices are moderate. — Dr. C. C. Smith, 
San Bernardino, Cal. 
STRY 



OF SELLING PHRASES 



333 



We know how and we have the right 
equipment to give the best service known 
to the science of dentistry. If you have 
teeth that require extracting, now's a 
good time and here's a good place. We 
are exclusive owners of Obtundo and 
make our own vitalized air fresh daily. 
We also use somnoforme where the pa- 
tient desires it. — New York Dentists, 
Zanesville, Ohio. 

The best equipped dental offices on 
the Pacific coast. Every painless method 
and up-to-date instrument known to 
modern dentistry in this office. All in- 
struments thoroughly sterilized before 
being used. All our operators are grad- 
uates of the best Eastern dental col- 
leges and have passed the California 
State Board examinations, hence have 
a license to practice in this State; are 
men of years of experience, and are 
experts, each in his respective branch. 
— Broadway Dentists, Los Angeles, Cal. 

Bring along your failing and broken 
plates, sore gums and bad teeth, get 
them fixed up right at small cost, or do 
you want a set of teeth, crowns, bridges, 
etc., at your own price? It will pay you 
to call and see. No charge. Nerves 
killed and teeth extracted; little or no 
pain, 25c. Gentle treatment. Honest 
work. Square dealing. — Dr. Bell, Har- 
risburg, Pa. 

A happy suggestion! Put an end to 
your tooth troubles to-day and confer 
with Dr. Roush, the dentist. He will 
make a thorough examination of your 
teeth and tell you what it will cost to 
have them fixed the right way, or if too 
far gone supplant them with new ones. 
Advice and examinations are free. — Dr. 
Sigel Roush, Troy, N. Y. 

Why neglect them? — Need something 
that's good for bad teeth and not bad 
for good teeth. Make you look better 
and feel better if you come to us for 
treatment. — Monarch Dental Parlors, 
Columbus, O. 

The crowning feature of good plate 
work is its nearness to nature — a result 
only achieved by perfect methods after 
careful study. All our plate work rivals 
nature in its correctness of outline, nat- 
ural appearance and comfort in use and 
our prices please every lover of good 
work. — White Dental Rooms, Bangor. 

When you need a dentist don't wait a 
month before going to see one. The 
time to consult a dentist is when the 
symptoms of decay first put in their 
appearance in your teeth. If you secure 
the services of a good dentist imme- 
diately, you can save yourself time, an- 
noyance, pain and money. Only a little 



work is needed to fix up the small im- 
perfections, and only a little price is 
charged for the work.— The American 
Dental Parlors, Battle Creek, Mich. 

Save when young to spend when old. 
We help you to save by doing your 
dental work at reasonable prices. It" will 
please you. It's good work.— Hank's 
Dental Ass'n, New York. 

At your service all the time. That's 
what your teeth should be. If there is 
anything the matter with them it costs 
you nothing to come in and let us ad- 
vise you.— Sawyer Dental Co., Portland. 

In this age dentistry is verily a science, 
and the average person will no more 
trust the care of his or her teeth lo an 
operator of questioned ability than he 
or she would a difficult surgical opera- 
tion to a second-rate practitioner. — Drs. 
Stephens $ Chase, Great Falls, Mont. 

When your teeth go back on you and 
you feel your need of new ones, come 
to us. We'll make you a new set in six 
hours and guarantee a perfect fit. You 
won't experience any pain by our own 
new method. All work guaranteed. — ■ 
New York Dental Parlors, Brooklyn. 

R-U one of the many people that stay 
away from a dental office because you 
have suffered pain in past experiences? 
If so, come to see us. Our work is 
absolutely painless, is all guaranteed 
and done by graduated doctors with 
years of experience. — Union Painless 
Dentists, Pittsburg, Pa. 

When there's a hole comes in one of 
your teeth, don't wait for it to grow 
shut. Holes in teeth have an aggrav- 
atin' way of growing bigger and bigger 
instead of smaller. The sensible thing 
for you to do is to come straight to the 
Spicer offices an' I'll make that bad little 
tooth "be good and shut up" in a hurry. 
An early visit like that saves you pain 
and expense. For if you waited the 
tooth would ache or get sore or tender; 
and it would cost more to fix it. Aren't 
these things true?— Dr. Spicer, Pueblo, 

Dentistry. Work in my office is di- 
vided into parts, and specialists are em- 
ployed on each part. This plan marks 
great progress in dental science. Some 
day you will no more think of entrusting 
your teeth to any one but a specialist 
than you will of entrusting your eyes to 
any one but an oculist. Ten years 
hence other dentists will wake up and 
adopt specialization; but ten years is a 
long time to wait. I'm ready now.— 
Edward Everett Cady, D.D.S., Brook- 
lyn, N. Y. 



DENTISTRY 



334, 



ADVERTISERS CYCLOPEDIA 



We don't "pretend"— we do. There 
are no child's play promises about meth- 
ods of extracting and filling the teeth 
or other dental work, nor are they ob- 
solete or antiquated, but, on the con- 
trary, the very latest to meet with the 
approval of scientific professors of the 
art of modern dentistry. Our work and 
materials are guaranteed. — Dr. A. De- 
voe, Port Huron, Mich. 

Dentistry as we practice it is a seri- 
ous profession, embracing education, 
carefulness and skill. Therefore we can- 
not compete in price with the ignorant, 
the careless or the unskilful. But we 
charge less than others who do GOOD 
word. (1st) Because specialization 
saves time. (2d) Because association 
(several men in one office) reduces ex- 
pense. (3d) Because we are satisfied 
with a moderate profit and prefer a 
large practice at small prices to a small 
practice at large prices. — Cady, Dunn 
$ Lewis, New York. 

When we extract, fill and make teeth 
and all our work is absolutely painless 
and guaranteed for ten years, why not 
profit by the knowledge of our doctors, 
who are graduates for the best colleges, 
and who have had years of practical ex- 
perience? — Union Painless Dentists, 
Louisville, Ky. 

Are you looking for perfect work at 
very low prices? Then call at the White 
Dental parlors and talk the matter over. 
Odontunder for painless dentistry can 
be found only at our office. We have 
one of the best plate specialists in this 
state, and all our work is guaranteed. 
Our crown and bridge work cannot be 
equalled in this city. We have five spe- 
cialists and do the largest dental business 
in Western New York. We never em- 
ploy a student and never shall. Exam- 
ination cheerfully made. — White Dental 
Parlors, Buffalo, N. Y. 

Capital and labor may be playing fast 
and loose with each other, but both capi- 
tal and labor must eat, and in order 
to eat successfully both must have teeth. 
A million dollar gastric outfit, with a 
37c. set of teeth won't prove a joy for- 
ever to its possessor. The best stomach 
in the world won't digest improperly 
masticated food. Dyspeptic, it's up to 
you, sir, to attend to your teeth. Brok- 
en-down, decayed and festering teeth are 
a veritable Pandora's box of evils. 
We've made others happy, why not you? 
— Hill Dental Co., Troy, N. Y. 

It is results that tell. A fact of which 
you will soon become convinced after 
having work done by us. — Bexford Q 
McGeik, Dentists, Minneapolis, Minn. 

DENTI 



Our work is absolutely free from pain. 
In fact our patients speak highly of our 
business system of doing work, also of 
the genteel manner in which they are 
treated by our doctors. All work guar- 
anteed in writing. — Union Painless Den- 
tists, Louisville, Ky. 

Go to a good dentist once in six months 
whether you think you need to or not. 
The chances are you do need to, unless 
you have taken daily care of your teeth, 
and frequently, even then you will find 
you have saved yourself unnecessary ex- 
pense by the timely trip. Now, we 
charge you nothing for this visit and 
examination. Under the circumstances 
then, why not make it a point to see Dr. 
Moore this week — to-day if possible and 
protect your tooth health. If there is 
nothing the matter with your teeth — ■ 
no decays — no cavities — you will be glad 
to know it, and you will be truthfully 
told exactly the condition of your teeth, 
good or bad. A free examination here 
in no way binds you to have your work 
done here. — Dr. Moore, Pueblo, Col. 

Teeth with and without plates appeal 
to our skill in their manufacture and 
fitting to your mouth — the more intri- 
cate and difficult the task, the better we 
like it, for it attests our skill, makes 
you all the more appreciative of our 
efforts in your behalf. In dental mat- 
ters, if you will consult us, you will do 
so to your own betterment. — Dr. J. H. 
Damon, Dentist, Bockland, Maine. 

But we have kept pace with it all and 
represent to-day the highest development 
of the art. We have the finest equipped 
dental parlors in this part of the state. 
We have the best facilities for turning 
out work. We have the best labora- 
tory. We administer gas for painless 
extraction. We have pleased patrons 
for thirty years; we refund money where 
work is not entirely satisfactory; we 
make every guarantee good. Come and 
see us about your teeth. We will give 
you an idea of what ought to be done 
and then do it as it should be done. 
Ask your neighbors; they will tell you 
what we can do. The Van Sant Dental 
Parlors are doing more work than ever 
in their history and pleasing all who 
come. The same old honest business 
methods characterize it and multitudes 
are being pleased each month. Drop in 
and see us anyhow, and let us have a 
chat with you. — Dr. Van Sant, Peoria. 

Do not suffer when you can have teeth 
extracted — one or twenty, absolutely 
without pain, by the use of our famous 
painless method. It is safe and easy. — 
American Dental Parlors, Lansing. 
STRY 



OF SELLING PHRASES 



335 



Teeth experts have pronounced the 
work done in this office to be of ex- 
ceptionally fine quality. Dentists of skill 
and experience attend to all cases and 
all teeth are made in our own labora- 
tory, thus insuring perfect fit and work- 
manship. Charges are moderate, but 
secure the highest grade material and 
work in the city. — Post Graduate Dental 
College, Sacramento, Col. 

My strictly modern equipment enables 
me to do your dental work in the short- 
est possible time, and in the best pos- 
sible way — two points worthy of consid- 
eration when thinking of a dentist. — ■ 
Dr. Young, Pueblo, Col. 

The careful mother will have the chil- 
dren's teeth examined by a dentist every 
six months — "whether they need it or 
not." Don't wait for decay to set in. 
Preserve the teeth and assist their 
growth. — Houseton, Mansfield, Ohio. 

The crowning glory of our success is 
our crown and bridge work and the pain- 
less method of extracting teeth without 
the use of the barbarous hypodermic 
needle. Are you wedded to any particu- 
lar dentist? Do you believe he is the 
only one? Call and see us; it will cost 
you nothing for an estimate on your 
work. — /. P. Sennett, Champaign, III. 

A good set of teeth gives expression 
to the mouth. Perhaps you need a set, 
but dread having old teeth extracted. 
Our new botanical discovery applied to 
the gums, prevents any pain whatever. 
We'll extract your teeth in the morning 
and have the new set ready to wear home 
at night. They'll fit or you needn't take 
them. — Waterbury Dental Parlors, 
Brooklyn, N. Y. 

A bad bargain. A cheap price for 
cheap dentistry is a sure enough bad 
bargain — with no best to be made of it 
except by keeping in mind its lesson — 
to know better next time. If you pay 
less than a fair price for dental work 
you are going to get a cheap substitute 
for skill — and a cheap result. I want 
to do only the best work — for fair prices 
— and I keep pretty busy doing it. — • 
Dr. M. E. Spinks, Los Angeles, Cal. 

I don't say this is the only place where 
you can get good dentistry. What I 
do claim is that if you come here you 
will never fail to get the best. Isn't 
it worth something to be sure about this 
matter; and isn't it worth something to 
know that there will be no extortionate 
charges? — Dr. Young, Dentist, Pueblo. 

Teeth extracted without pain or dan- 
ger. By our own exclusive process teeth 
are extracted without pain. This we 



guarantee. A simple application to the 
gums makes this delicate and impor- 
tant work entirely satisfactory. We do 
as we advertise, and do not advertise im- 
possibilities. Our prices are half what 
private dentists ask, because we do many 
times as much work. Give us a chance 
to show you. Twenty-year guarantee. — ■ 
Electro Dental Parlors, Tacoma. 

Sympathy will never cure a toothache 
— neither will oil of cloves. If your teeth 
are unsound, the longer you wait before 
having them looked after the greater 
agony you will have to endure with each 
successive ache. Our methods are ab- 
solutely painless. Our charges as fair 
as you could expect for superior work- 
manship. — Union Painless Dental Par- 
lors, Louisville, Ky. 

We please our patrons. Why? Be- 
cause our work is high grade, substan- 
tial, handsome and neat. The teeth we 
make are as white, smooth and even as 
the best of natural teeth. In fit, they are 
comfortable. Our guarantee goes with 
each set. We extract your decayed teeth 
painlessly, and put in a new set the same 
day. Our work is all done by careful 
dentists, who have spent years at this 
work. Crown and bridge work a spe- 
cialty. A set of these teeth will last 
you a lifetime. Our prices are moderate. 
Four assistant dentists. — Dr. Reiss', 
Terre Haute, Ind. 

An ostrich thinks if he buries his head 
in the sand he can't be seen. That's 
foolish. Some people think they can hide 
bad teeth. That's also foolish. The 
presence of bad teeth, even if they can't 
be seen, can be detected in a dozen ways, 
by an offensive breath, sunken cheeks, 
pale complexion, headaches, biliousness, 
nervousness, and other disorders arising 
from imperfect mastication and assimila- 
tion of the food. Don't ostracize your- 
self from good society, health and com- 
fort on account of your teeth. — Hill's 
Dental Co., Troy, Pa. 

Teeth without plates. I have them. 
Do you need them? Perfect sets of ar- 
tificial teeth, replicas of Nature's own. 
If you are fortunate enough to require 
only a single tooth or parts of sets, or 
teeth needing only filling or crowning, 
still you can get exactly what you want 
and need here at fair figures. — Dr. G. H. 
Martin, Jersey City, N. J. 

It is not nice to advertise in the news- 
papers. But we don't know of a better 
way to let you know that Dr. Sam Jes- 
sup, dentist, can save you 50 per cent, on 
your dental bills.— Dr. Sam Jessup, 
Galesburg, III. 



DENTISTRY 



336 



ADVERTISERS CYCLOPEDIA 



Procrastination is the thief of teeth. 
— Boston Dentists, Newark, N. J. 

Of course, hundreds of Boston peo- 
ple know of Wyeth's methods — many of 
our patients were either friends or rela- 
tives of those we treated in other cities 
— and so some of our sudden prosperity 
must be credited to our continental repu- 
tation. For example, last Tuesday a 
lady brought her daughter (a miss of 
12 years). She asked for Doctor Grif- 
fith. "Doctor, don't you remember me? 
You treated my teeth in your office in 
Philadelphia sixteen years ago — they have 
never troubled me since, and I am so 
glad that you have an office in Boston, 
so I can bring my Emily to you." Dur- 
ing the past two weeks we have suffi- 
ciently demonstrated our peerless meth- 
ods and modest charges to claim a prac- 
tice second to none in Boston. — Wyeth 
Dental Co., Boston, Mass. 

"If I had only known that my teeth 
were so bad I would have had them 
filled before," is what the Dentist fre- 
quently hears. The remark indicates 
neglect. Be better to yourself than to 
neglect your teeth. Poor health invari- 
ably follows poor teeth. When you do 
have work done go to a Dentist who is 
doing every day for others just what 
you need. If experience and constant 
practice count for anything your work 
will be done well by — Dr. Moore, Pue- 
blo, CoL. 

Your health depends upon your teeth. 
Many of the ills attributed often to other 
causes come from poor teeth. Poor 
teeth prevent proper mastication. Im- 
proper mastication causes a train of ills, 
invariably. How are you? Do you not 
to-day need the care of an expert den- 
tist? Our consultation is free. Our 
workmanship is a little the best. — Dr. 
Moore, Pueblo, Col. 

It is uncomfortable to feel that you 
cannot laugh when you want to on ac- 
count of having poor teeth. Do not 
have poor teeth. There is absolutely no 
reason for it. Come to us and we will 
show you how your teeth can be made 
perfect, and how little it will cost you. 
—Dr. L. J. Hoyt, Brooklyn, N. Y. 

A mouthful of good teeth is an adorn- 
ment of which any owner can be proud. 
How often you see an otherwise hand- 
some face marred by poor teeth, or lack 
of teeth. It should be every person's 
pride to have as good teeth as possible; 
even if they have to resort to artificial 
teeth. How are yours? If they need 
repairing, let Dr. Doyle examine them 
and give his expert advice. — Dr. B. W. 
Doyle, Fresno, Cal. 



Carry good teeth through life if you 
would have good digestion allied to fa- 
cial beauty. Dyspeptics take note. La- 
dies heed the hint. We stand ready to 
keep your own teeth in fine shape, to 
make excellent substitutes — "useful as 
well as ornamental" — if Nature has been 
unkind to you. Our work is skillful, 
our prices moderate. — Dr. G. H. Martin, 
Jersey City, N. J. 

This is an actual fact or we would not 
say so. We challenge anyone to say 
that his dental operation was painful 
when "Somnoforme" was given at 
Moore's. We convinced ourselves as to 
the truth of this before we invested in 
the expensive apparatus. We proved 
that "Somnoforme" was all right by tak- 
ing it ourselves. We now unhesitatingly 
guarantee for the first time absolutely 
painless dentistry. — Dr. Moore, Pueblo. 

One decayed tooth decays others. 
Watch out for the first tooth and there'll 
be no "others." We fill teeth properly 
— without pain. Our work lasts and 
satisfies. Specialists in charge of each 
department. Read over our prices. — ■ 
New York Dental Parlors, Brooklyn. 

Don't put off having your teeth at- 
tended to another day — come in and let 
us examine them — it won't cost you a 
cent for the examination, and you'll find 
our prices for the highest class dental 
work can't be matched. — Blooming dale's, 
New York. 

Make an appointment with the Hill 
Dental Company and find out exactly the 
condition of your teeth, and how best to 
have them fixed. We spare no time or 
pains to make our work both beautiful 
in appearance and lasting in quality, 
our one aim being to please our patients. 
All work guaranteed to be exactly as 
represented. 22k. gold crowns and 
bridge work $5.00 a tooth. Absolutely 
painless extracting at The Hill Dental 
Co., Schenectady, N. Y. 

The torture that many dentists inflict 
is strange when there are so many meth- 
ods of preventing them. That is the 
reason why our practice is increasing each 
day — because we are known for our pain- 
less and particular dentistry. Although 
we make a specialty of replacing teeth 
without plates or bridge work by our 
Alveolicular Method — where there are 
two or more teeth in each jaw — still we 
do not neglect the others branches of 
dentistry and assure all of the most ex- 
pert service. Come and have your den- 
tal work done here. We guarantee you 
will be satisfied. — Dr. Anshutz, Terre 
Haute, Ind. 



DENTISTRY 



OF SELLING PHRASES 



337 



Bridge work most cleanly and com- 
fortable substitute for natural teeth. 
Our Bridge Worker is an expert in this 
branch — does nothing else. The gold is 
the wearing kind and the teeth — they 
will please you, they're so natural. — 
Hanks Dental Ass'n, New York, N. Y. 

Now is the time to have your teeth 
fixed. This is our slack week of the 
year, so we can give you the choice of 
time. We will also give you our most 
reasonable prices. Our work is always 
the best. Start the year right and come 
to us to-day. Remember, your looks and 
your health may be destroyed by the 
continued presence of decayed and ul- 
cerating teeth. Examinations and esti- 
mates free.— Dr. Sigel Roush, Troy. 

Learn a lesson that you will profit by. 
That's what you will do if you have 
fallen a victim to having inexperienced 
dentists endeavor to do your dental work, 
then had to go to an expert and learned 
the difference. It's a well known fact 
that we learn by experience and profit 
by our mistakes. However, this is rather 
an expensive way to learn. Here's a 
simpler and less expensive way: Come 
to us for your dental work. We employ 
only experts in their lines and you will 
go away satisfied. — Dr. Moore, Pueblo. 

Fine full set $5.00. This is the set 
that defies detection. Full set teeth as 
low as $5.00, gold crowns $5.00, bridge 
work $5.00, gold fillings $1.00 up, other 
fillings 50c. Painless extraction free 
when sets are ordered. All work guar- 
anteed. Hours 8 a.m. to 8 p.m.; Sun- 
days 10 to 2. Telephone. Lady attend- 
ant. Examination, estimates and ad- 
vice free. — King Dental Parlors, Water- 
bury, Conn. 

Good work brought us success. While 
the lowness of our prices has always 
been a drawing card, the quality of our 
work has done more toward building up 
our practice than our prices. We do 
high grade dental work, and to do it 
we must naturally use best quality of 
materials, which, by buying in large 
quantities, cost us less than the poor kind 
costs others. Every dentist here is a 
college graduate, and every modern ap- 
pliance is at his command. — American 
Dentists, Springfield, Ohio. 

Those pearly teeth you read about are 
not always artificial. If they are and 
we made them, there is no wonder you 
thought them natural. Our extensive 
study of the natural teeth — in regard to 
color, shape and beauty — enables us to 
make perfect duplicates of them. We 
guarantee our teeth in every way. — 
Taft's Dental Parlors, Omaha, Neb. 



This is the blow that killed father; 
also high prices. There is not another 
place on earth you can get first class 
bridge work fully guaranteed for the 
price we are offering it for, and we want 
to state to you that we are doing plenty 
of it. We guarantee our work. You 
take no risk. The minute the work is 
finished we assume the risk. — Drs. Lyon 
Q Heatherly, Topeka, Kans. 

Good, reliable work at reasonable 
prices is our motto. We aim to please 
everybody with our work. Call and con- 
sult us and get estimates of cost of your 
work. We extract teeth painlessly, free 
when plates are ordered. Crown and 
bridge work, gold and silver filling done 
in a first-class manner and guaranteed. 
— N. Y. Dentists, Mansfield, Ohio. 

Your teeth are valuable, and for that 
reason you should have them examined 
every few months for signs of decay. 
With our modern equipment it takes but 
a short time to thoroughly examine your 
teeth and give you an estimate upon the 
work. We are experts in every branch 
of dentistry and can give you the very 
best satisfaction. — Dr. Anshutz, Terre 
Haute, Ind. 

How to keep the teeth beautiful. Of 
course clean them with a toothbrush night 
and morning, but in addition let us give 
them a thorough overhauling every now 
and then. If pulling, filling or replac- 
ing is actually necessary we'll do that, 
too, at moderate cost. Our free advice 
will be worth something also. — National 
Painless Dentist, Kenton, Ohio. 

Good, reliable work at reasonable 
prices is our motto. Call and consult 
us and get estimates of cost of your 
work. We extract teeth painlessly, free 
when plates are ordered. Crown and 
bridge work, gold and silver filling done 
in a first-class manner and guaranteed. 
— New York Dentists, Mansfield, O. 

Now the holiday season is at its close, 
it's your duty to forget friends long 
enough to do your duty to yourself. 
The teeth are the most vital working 
part of the human system when every- 
thing is taken into account. With good 
teeth you have perfect digestion, good 
stomachs and a happy life. When the 
teeth are bad the whole system gets out 
of order. We give free consultation. — 
Dr. E. O. Dennis, Zanesville, Ohio. 

Porcelain fillings. They do not adver- 
tise the fact that your teeth have de- 
cayed. Porcelain fillings have the color, 
texture and wearing qualities of the 
tooth itself. Painless and inexpensive, 
too. We would like to tell you about 
them.— Neal $ Eakin, New Bedford. 



DENTISTRY 



338 



ADVERTISERS CYCLOPEDIA 



They all say that the best crowning, 
bridge and other work in dentistry is 
skillfully and properly executed at Dr. 
Moore's. If you are desirous of re- 
ceiving the same kind of dental service 
we recommend that you call at our den- 
tal parlor. — Dr. Moore, Pueblo, Col. 

People make the mistake of allowing 
small tooth troubles to grow to large 
ones, when prompt action at the proper 
time would save them both money and 
misery. Wise ones have their teeth ex- 
amined regularly. Don't go to any old 
dentist, when the very best works costs 
no more. Our equipment and our ex- 
perience entitle us to first place in your 
consideration. Somnoform also used 
when desired. — N. Y. Dentists, Zanes- 
ville, Ohio, 

The original and only New York den- 
tal parlors is the place to go for first- 
class dental work, but be sure you get 
the right place. Others have imitated 
our name, our signs and our advertising, 
but they cannot imitate our work. They 
can only try. With our patented ap- 
pliances and facilities we can extract 
your old teeth painlessly and have the 
new set ready inside of six hours. We 
have invented and perfected a suction 
plate that will not drop. Give us a 
trial. — N. Y. Dental Parlors, Brooklyn. 

To be considered when about to select 
a dental establishment to entrust with 
your dental work is workmanship. We 
take care to execute all dental work in 
a manner that will bring forth favorable 
commendation. If you favor Dr. Moore's 
Dental Parlors you can rely on your 
work being done right. All our work 
guaranteed. — Dr. Moore, Pueblo, Col. 

A perfect fit guaranteed in every case. 
We solicit difficult cases in plate or 
bridge work. Persons having trouble 
with their plates or in having plates 



fitted are invited to call and consult us. 
— Schiffman Dental Co., Los Angeles. 

You can save money — and at the same 
time receive the highest grade dental 
work that can be done. We have reduced 
prices on all high grade work. Why not 
call and see what we offer? We will be 
pleased to examine your case and quote 
our prices, which you will find cannot 
be duplicated on the coast, considering 
price and quality. We are in the field 
for business. — The Modern Denttsts, 
Spokane, Wash. 

Really fine dentistry is not found on 
the bargain counter. For satisfactory, 
durable work you have to look up the 
dentist who has the practical experi- 
ence, the scientific knowledge, the ex- 
pert skill to do satisfactory work. Back- 
ed by fifteen years' practical experience, 
the Belding style of dentistry has stood 
the test. Your friends will tell you that 
our equipment — our service — and prices 
are right. — Belding, the Dentist, Roches- 
ter, N. Y. 

Dental hints. Our artificial teeth are 
like your own, only they do not ache. 
For health you must have good teeth. 
We use the best materials and workman- 
ship. Painless extraction and work 
guaranteed. Cleansings and examinations 
free. — Dr. C. C. Smith, San Bernardino. 

Our plates fit perfectly and have a 
natural and lifelike appearance. If your 
plate is loose we can make one which 
will satisfy you. Our specialist is the 
best in Canada and can supply you with 
a piece of crown and bridge work which 
will be beautiful in its appearance and 
good for a lifetime. Our fillings stay 
where we put them. Our extracting spe- 
cialist can remove any tooth you bring 
along and use methods which make it 
absolutely painless. — New Method Dental 
Parlors, Winnipeg, Can. 



DENTISTRY 



OF SELLING PHRASES 



339 



DRAPERIES 



Draperies. — Our fall exhibit is now 
complete with the newest, the best and 
the latest productions. We are particu- 
larly fortunate in being able to show 
you a variety of the handsomest ma- 
terials obtainable. You cannot fail to 
find something in our splendid line to 
please you. Your taste and color scheme 
can be fully satisfied. You can get the 
proper shades to harmonize with your in- 
terior decorations. We have our skilled 
draper to assist you. Come and see us. 
— C. F. Brower % Co., Lexington, Ky. 

Our drapery department, where all 
the newest things in curtains and por- 
tieres are shown, is drawing the at- 
tention of hundreds who are bent on 
beautifying their home. — Goldsmith's, 
Memphis, Tenn. 

We make homes cozy because it is our 
business to do so. It is a time of year 
when there exists a desire in every home- 
loving woman to freshen the surround- 
ings. Let us attend to this for you. — 
Hall $• Hawkins, Knoxville, Tenn. 

We have made a big "hit" in our drap- 
ery department this season. No wonder 
that curtain buyers are coming here in 
increasing numbers. The beauty and 
character of the goods that we sell, cou- 
pled with our positively lowest prices, 
make this the store at which to purchase 
draperies of any kind. If you intend 
adding the charm of draperies to your 
home this season you will make a serious 
mistake if you buy without seeing us. 
You cannot mention any kind of a lace 
drapery that we cannot show, and new 
kinds and patterns are constantly ar- 
riving. — Chandler fy Co., Bangor, Me. 

Two weeks ago we told you such an 
interesting carpet story that you came 
by hundreds the next day to profit by 
it. We said then that the new carpet 
chief, who is likewise head of the uphols- 
tery department, meant to do equally 
great things for you in curtains and 
draperies, once he got those stocks well 
in hand. This is to announce that he will 
be ready for you to-morrow, with bar- 
gains that ought to bring to our third 
floor the first thing in the morning every 
Syracuse housekeeper with the proper 
ideas of economy. There are portieres, 
upholsterings and silks from our own 
shelves that he has marked very, very 
far down; and there's a lot of brand new 

DRAPE 



lace curtains that he helped an importer 
to close out and he passes on to you at 
half price.— D. D. McCarthy $ Son, Syra- 
cuse, N. Y. 

Nothing "dresses" a room so much or 
adds more to its general attractive effect 
than the right draperies. We are mak- 
ing artistic window draperies a promi- 
nent feature of our business this season, 
and have an unusually large line for you 
to choose from. Among them are dainty 
muslin beauties, sheer and summery, ele- 
gant Irish point, always in excellent 
taste; and the ever popular Notting- 
ham lace. Fit up your windows at 75 
cents, or anything beyond that up to $15 
— as your taste and purse dictate. Also 
a particularly strong line of the rich and 
artistic Arabian point curtains — from $5 
to $25 — the most choice and effective 
drapery possible — in the best of taste 
and good for a lifetime. — The Linust T. 
Fenn Co., Hartford, Conn. 

Draperies and wall hangings. In dra- 
pery fabrics one learns the lesson that 
the mere goods themselves do not make 
beauty. It is the design arrangement, 
color scheme, harmony, and contrast, that 
count in the result. It is the work of 
the expert. This is a strong feature of 
our business. We make a specialty of 
advising, arranging, grouping and se- 
lecting for you, so that every dollar will 
tell. We plan for you along any line of 
expense and will submit estimates of cost 
either for one room, or for a whole 
house. — The Sterling $ Welch Co., Cleve- 
land. 

Spring brings numerous wants. The 
daintiest, coolest hangings and draperies 
and furnishings for the summer home 
are here. And throughout the whole 
store there's not a price that is not em- 
phatically low. — Rothenberg fy Co., New 
York. 

Something for the Home. A Sale. 
From the drapery department the news 
comes this time — timely news, for no- 
tice how the days grow longer. House 
cleaning and springtime will come to- 
gether, and windows need new things 
to hang up before them, and other things 
will need freshening up. Take time by 
the forelock and drape windows at the 
rate of two to one at regular prices. — 
Chamberlin-Johnson-DuBose Co., Atlan- 
ta, Oa. 
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340 



ADVERTISERS CYCLOPEDIA 



The streets of Delhi in the Durbar. 
Much interest is manifested in the dis- 
play on the second floor of rich Oriental 
hangings and odd pieces which we call 
barbaric, but which art marks high up as 
beautiful and pleasing. Antique em- 
broideries that are rare — of the kind that 
are handed down as heirlooms from one 
generation to another, until the years 
have mellowed the colors to the rich sub- 
dued shades which highest artistic taste 
says are most admirable. — The Wana- 
maker Store, Philadelphia. 

Is your home dressed for Spring? 
Give your mind a little vacation spell 
from the constant drudgery of house- 
hold work and worry and visit our sale 
of home decorations. Possibly you may 
enjoy looking at new lace curtains and 
handsome draperies. What woman does 
not enjoy seeing these artistic products 
of the weaver's art? Can show you a 
splendid lace. — The Baughman Store, 
Charlotte, Neb. 

We'd like to talk to you a minute or 
two about curtains and draperies. 

If this seems like boasting, pardon us. 
We're justified. Not within our mem- 
ory have we discussed interior window 
draperies the equal of these. We've had 
lots of fine ones, and we've sold 'em to 
you, but the designs are becoming pret- 
tier all the time, and qualities are grow- 
ing better. 

You'll remember this August sale, if 
for no other reason than this contribu- 
tion of curtains and draperies. You'll 
marvel at the range of beauty. You'll 
wonder at the low prices. See them, 
then you'll know. — Siegel, Cooper §• Co., 
Chicago, III. 

Every woman of taste knows how 
much depends upon the skillful and har- 
monious draping of the windows and 
doorways. And many of them know, 
as well, the value of being in touch with 
our drapery store, where the newest ef- 
fects are shown, and where novel and 
practical ideas are to be had for the 
mere picking up. — Howes Rogers Com- 
pany, Rochester, N. Y. 

This is the first time New York home 
furnishers were ever offered fine im- 
ported damasks and tapestries of the 
rare beauty and high quality character- 
izing these at half price, and the un- 
precedented selling of Monday, Tuesday 
and Wednesday has been the talk of the 
town. The hundreds of extraordinary 
values are clearing out with tremendous 
rapidity — showing that particular people 
everywhere have caught the bargain spirit 
and are beautifying their homes at the 
least expenditure they will ever expe- 

DRAPE 



rience. — Simpson-Crawford Co., New 
York, N. Y. 

Upon these, properly harmonized and 
blended, depend the comfort and attract- 
iveness of the home. Lacking their sof- 
tening and restful influence, you have 
merely a house. We know of no other 
store which so fully comprehends the 
requirements for the artistic decoration 
of homes of every class, or which pro- 
vides so lavishly of the various silk, 
linen and cotton art-textiles from all 
over the world. — Strawbridge <$; Clothier, 
Philadelphia, Pa. 

Splendid offerings from our uphols- 
tery department in curtains, draperies 
and slip covers. Just when every good 
housekeeper is planning to refresh her 
home for spring and summer come these 
splendid offerings of exactly the goods 
to make the home beautiful. They are 
the new goods in latest effects; compris- 
ing all the needfuls for draperies and 
furniture coverings — all at extremely 
modest prices. — Lansburgh $• Bros., 
Washington, D. C. 

Wall hangings. It is a mistake to sup- 
pose that the price of wall fabric is 
prohibitory. The difference between 
high class wall papers and the material 
for wall hangings is slight, and we can 
demonstrate that the effect of our su- 
perb stock of brocades, tapestries, jutes, 
damasks, taffeta linens, and English and 
American Cretonnes is much more ar- 
tistic and better results obtained than 
with the papers. — The Sterling $ Welch 
Co., Cleveland, O. 

First and foremost in the fall renovat- 
ing and furnishing come upholstery 
needs. Our immense assortments offer 
the finest chances for splendid choice, 
while our unequaled buying facilities 
bring about unmatchably low prices. — 
Blooming dales, New York, N. Y. 

Earliest, fullest display we ever made 
of new drapery stuffs.— The beauty and 
variety of it all is charming. Prices as 
low as they'll ever be. Fully a month 
ahead of time; fully a third more now 
than you've ever seen later. Drapery 
people who ought to know say there's 
nothing to equal it in the West. But we 
haven't said it. We wait for your de- 
cision. Our enthusiasm mustn't take us 
off our feet. Here are the cold facts. 
See if they aren't worth warming up 
over. — The Palace, Spokane, Wash. 

In the drapery department there are 
lots of odds and ends that accumulate 
so during this sale we intend to close 
these out at exceedingly low prices. — ■ 
The Dag Carpet $ Furniture Co., Peoria. 
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OF SELLING PHRASES 



341 



Scotch nets from Gibson Brothers, of 
Glasgow. For ten years or more we have 
been the exclusive representatives in this 
territory for this remarkable line of 
goods for window draperies. Gibson 
Brothers' nets are recognized the world 
over as something out of the ordinary, 
a fact so patent, that probably not a 
factory in America will neglect repro- 
ducing the patterns we are showing now, 
but the domestic goods will not be mar- 
keted for a year or so, then Gibson 
Brothers will have new designs, for they 
never repeat the same style. The draper- 
ies are very uncommon, so much so that 
we believe nine in every ten women in 
walking through the department will say 
to themselves, and with good reason, too, 
pretty enough for dresses, and they are 
too. We have three cases of the nets. — 
John G. Myers Company, Albany, N. Y. 

Every one who visits our store now will 
think himself blessed with the purse of 
Fortunatus — such sweeping reductions 
have we made in all our furnishings — 
the most artistic that any summer has 
seen. Airy draperies in abundance, 
whose colors run the whole gamut, from 
the richest to the daintiest tints — they 
supply just the correct tone or complete 
the decorative effects of our cool mat- 
tings and artistic reed and rattan furni- 
ture — all now greatly reduced. — Cowper- 
thwait's, Brooklyn, N. Y. 

Color and harmony secrets for brides 
of to-day. Color harmony is important 
in furnishing every room. Draperies 
must give the key of colour — floor and 
wall decorations and furniture are ac- 
cessory backgrounds. Here is a palette 
full of rich, deep Oriental tones. — Cow- 
perthwait Co., Brooklyn, N. Y. 

Summer portieres and draperies make 
your rooms cool and inviting with the 
added 'distinction of grace and beauty, 
and are, therefore, almost indispensable 
with those whose homes are dressed with 
an air of elegance. Of all summer cur- 
tains, portieres are the real, ideal sum- 
mer draperies, because they are the cool- 
est, cleanest and most graceful of all. 
We have many beautiful patterns from 
which to select, at prices within the reach 
of all. — Kuaf man's, Trenton, N. J. 

Portieres at bargain prices. The line 
is too heavy, by far, and must be re- 
duced. Several patterns in the assort- 
ment that will be discontinued by the 
mills, and of course we drop them. These 
are the goods we offer. Nothing bet- 
ter, nothing finer than these portieres. 
The majority of effects we control ex- 
clusively in this territory. To make the 
selling prompt and effective, the dra- 



peries, single portieres mostly, are mark- 
ed at an average of one-half and one- 
third value.— John G. Myers Co., AU 
N. Y. 



In a very short while the lace curtains 
will be taken down for the warm weath- 
er. Are your window shades good 
enough to go it alone? Are they faded? 
Are they in good condition, generally? 
If not, it's high time you thought about 
new ones. And about getting them at 
Wanamaker's — as a natural sequence. 
May we send an expert to talk this mat- 
ter over with you? We are splendidly 
prepared to execute all orders — from one 
window to an entire house. Only the 
best materials are used — King's Scotch 
and Lonsdale Hollands, Oil Opaque, and 
so on. Made and put up in first-class 
manner, on wood or tin spring rollers. 
— John Wanamaker, New York, N. Y. 

Your odd-shaped windows, doors, fancy 
arches and folding doors can all be fitted 
with any style of draperies or hangings. 
We have the necessary materials and 
competent workmen to do this kind of 
work. For the windows, we have nets 
in white and Arabian in all widths, with 
laces to match. For fancy arches, door- 
ways or alcoves, we make the silk dra- 
peries of China silk, Shikii or the high 
class goods in wide or double-face dra- 
peries with fringes to match. For the 
regulation double doors we make the 
straight hangings in double-faced fab- 
rics or velours. Also hangings of all 
styles of two shades to match each room. 
In velours, damasks and other fine fab- 
rics, we carry a full line of colors, suit- 
able for the most dainty parlor or re- 
ception room. Send us the measure- 
ments of your windows, doors or other 
openings, with other particulars, and we 
will make an estimate of the expense of 
the work and materials for the same. — 
Hills, M'Lean <§• Haskins, Binghamton. 

Special drapery display Monday. Come 
in and see the beautiful goods. See the 
new "Moss Rose Mills" portieres. They 
look like silk at one-fourth the cost. Be 
sure to take in the choice exhibit of 
dainty lace curtains. Nothing like them 
this side the great cities. Oh, we are 
right up to the mark with merchandise 
this fall. The latchstring is out — come 
in.— C. F. Wing, New Bedford, Mass. 

We are showing for the first time 
this week many entirely new ideas in 
draperies, fancy madras, Swisses, etc., 
all sorts of fancy hangings for the 
home. Also many new spring styles in 
white and ecru lace curtains. See them 
while the collection is complete.— C. 
Cohn, San Bernardino, Cal. 



DRAPERIES 



342 



ADVERTISERS CYCLOPEDIA 



Our drapery department is completely 
equipped to take care of entire decorat- 
ing contracts of any kind in the most ap- 
proved manner. Fabrics of all kinds for 
all decorative purposes are carried in 
stock, and people of long experience are 
here to make them up. If you have a 
new home to fit up, if you want to put 
new fittings into the home you now oc- 
cupy, or if you want to refurnish only a 
single room or suite, we can be of val- 
uable service to you. By placing your 
contract with us you are assured work 
of just as high character as though you 
brought a man clear from New York or 
Chicago to do it for you. Besides this, 
you entirely eliminate the unnecessary 
worry, time and expense connected with 
the contract if handled by an Eastern 
firm. We will consider it a great pleas- 
ure to have you call when in town. Let 
us show you why we are capable of pro- 
ducing superior effects. — The Grote-Ran- 
kin Co., Tacoma, Wash. 

Summer portieres and draperies. It 
matters not where you live, city or coun- 
try, portieres are the real, ideal summer 
draperies, because they are the coolest, 
cleanest and most graceful of all. They 
make your rooms cool and inviting, with 
the added distinction of grace and 
beauty, and are, therefore, almost indis- 
pensible with those whose homes are 
dressed with an air of elegance. We 
have many beautiful patterns from which 
to select, at prices within the reach of 
all. — Kaufman's, Trenton, N. J. 

Seventy-five pieces cotton draperies, 
representing many qualities and weights 
of texture, on sale Saturday and Mon- 
day at greatly reduced prices. So many 
qualities are represented in this lot it 
is too difficult to enumerate prices. — The 
Blakely Dry Goods Co., Spokane, Wash. 

The new drapery section on the third 
floor has already made a place for itself. 
A few minutes spent here will furnish 
you with a number of valuable ideas 
for home decoration. — The Crescent, 
Spokane, Wash. 

Orders for making and hanging por- 
tieres and window draperies will be re- 
ceived during February at a liberal dis- 
count from regular prices. Customers 
may choose from our entire stock of 
carefully collected materials. Many de- 
cided bargains are to be had in dropped 
patterns of tapestries, brocades and dam- 
asks in suitable lengths for hangings. 
— Marshall Field $ Co., Chicago, III. 

Our drapery department, which, by the 
way, is one of the best stocked and 
most beautifully appointed in the West, 

DRAPE 



is taking a most active part in this great 
red letter clearance. Odd pairs of lace 
curtains and portieres, remnants of up- 
holstery and drapery goods are reduced 
for the purpose of making room for new 
goods that are already on the way. Be- 
sides this everything in the stock is re- 
duced. — The Los Angeles Furniture Co., 
Los Angeles, Cat. 

Artistic Summer Draperies. — The Dra- 
pery Corner is a very interesting and 
busy place these days. Here may be 
seen the most artistic color-schemes and 
effects in suitable materials of all kinds 
for brightening up the summer home. 
Perplexing questions of what to buy to 
obtain possible results are readily solved. 

Handsome tapestries for couch covers 
and portieres, and heavier qualities for 
upholstering purposes. Silkalines, cre- 
tonnes, denims, and a fine assortment of 
real Dutch prints. Including drapery 
fringes, cords and tassels, also. While 
we are able to sell some of these for 
less than established worth — it is the com- 
pleteness of the display in which you are 
most concerned: Artistic beauty and har- 
mony, and a noticeable absence of un- 
worthy qualities. — Davison-Paxon-Stokes, 
Atlanta, Ga. 

Window Draperies. — Best kinds in 
lace. At our drapery department you 
will find a fine showing of all the popu- 
lar styles, and can rest assured of al- 
ways getting the lowest price. Dealing 
as we do direct with the makers and 
importing all foreign goods ourselves, 
we reap price advantages that; enable us 
to undersell all other dealers. That is 
why when wanting window draperies you 
should see our offerings. Some of the 
most popular. — Brown, Thomson $ Co., 
Hartford, Conn. 

Beginning this morning at 8 o'clock 
we place on special sale a number of 
handsome portieres. The variety is 
broad — and there is naturally a choice— 
and those who come promptly will have 
the choicest selections — prompt coming 
is well worth the while. The most de- 
cisive reduction in portieres known for 
many months. Some suggestions and 
prices are given below. — John Breuner 
Co., Sacramento, CaL 

One attraction fairly treads on the 
heels of another in this section, so fast 
do they follow. This time it's the sea- 
son's best effects in draperies, and 
couch covers priced as you seldom see 
them priced. A buying opportunity that 
the frugal housewife cannot afford to 
pass. — Geo. B. Peck Dry Goods Co., 
Kansas City, Mo. 
RIES 



OF SELLING PHRASES 



34-3 



Drapery Novelties. Whatever your 
thoughts of spring and summer draper- 
ies, we can put them in tangible and 
pleasing shape. Many choice and pretty 
novelties are ready, and we shall be glad 
to assist you in carrying out your plans 
for home beautifying. Drapery stuffs 
are daintier and more artistic than ever 
— you will find our ideas corresponding- 
ly good. — Howe $ Rogers Co., Roches- 
ter, N. Y. 

As much taste can be displayed in the 
draping of doors and windows as in the 
arrangement of one's own dress. The 
materials need not be expensive; but 
harmonious colorings and graceful lines 
go a long way towards transforming a 
plain ordinary house into a pleasant and 
desirable home. — The Wanamaker Store, 
Philadelphia, Pa. 

It's a comprehensive budget of choice 
offerings that we present for the house- 
keeper's consideration to-day. Practi- 
cally the whole range of upholsteries is 
covered — lace curtains, portieres, drap- 
eries, coverings and the cool Summery 
comfort bits in the way of couch cush- 
ions and the like. And the group teems 
with the interest furnished by the most 
special kinds of prices on very desirable 
goods. — Wanamaker, New York. 

The following very important an- 
nouncement by our lace curtain and 
drapery department of a cut price sale 
Wednesday should be of great interest 
to those who intend, now or this fall, to 
drape their windows. The prices are 
away down. — William Donaldson $ Co., 
Minneapolis, Minn. 

Our drapery department is intimately 
associated with the spring beautifying 
of many a pleasant home; not alone be- 
cause of the newness and elegance of 
the numerous seasonable fabrics which 
it contains, but, as well, because of the 
practical ideas which it suggests for ef- 
fective draping. While the possibilities 
of artistic home furnishing are bound- 
less, great expense is not necessarily a 
factor. Our stocks contain something 
for all, and we employ a force of expert 
drapers whose services will be found of 
value in the realization of your plans.— 
Howe <|- Rogers Co., Rochester, N. Y. 

Great sale of new curtains, draperies, 
portieres, etc. These specials are all in 
choice new goods. The departments have 
only been open a week — but the beauty 
of the designs, the great varieties and 
the irresistible low prices are causing a 
furore among ladies who really know 
and appreciate fine and artistic hang- 
ings. — Rosenbaum Co., Pittsburg, Pa. 

For a good reason — which certainly 

DRAP 



does not affect the goods themselves — a 
manufacturer has sold to us a lot of 
best all-silk tapestry curtains, with cord 
edge, at just a little above half value. 
Color effects are red, green, rose and 
nile, in very handsome designs. — Straw- 
bridge $ Clothier, Philadelphia. 

Drapery hints. The housewife who 
expects to move into a new house this 
spring and who contemplates some novel 
and dainty treatment therefor, or she 
who is thinking of new curtains for the 
parlor, dining-room, library or up-stairs 
rooms, will, we know, be interested in 
the varied attractions of our drapery de- 
partment. We are showing the freshest 
and choicest designs in all fabrics for 
interior decorations. * * * Our dec- 
orative artists are at your command — to 
assist or to assume entire charge. — Howe 
$• Rogers Co., Rochester, N. Y. 

When the heavy winter portieres are 
taken down the rooms look bare enough; 
something else must take their place for 
the summer. Something cool and breezy 
— how about these Japanese bead por- 
tieres? Don't they solve the problem 
nicely? — S. E. Kaufman, Trenton, N. J. 

Portieres — lace curtains at half or 
nearly half. The sale of upholsterings 
is bringing people from miles out of 
town as well as from all over Brooklyn. 
August has always been a month of 
great values, but even August never be- 
fore developed such offerings as are to 
be shared now and here. There is still a 
group of $5 to $20 portieres at $2.50 to 
$9.98 a pair. They include tapestry, 
armure, mercerized, silk moire, silk ve- 
lour, etc. — F. Loeser <% Co., Brooklyn. 

Portieres. New snow-flake and cross- 
stripe portieres are here — just in the 
nick of time for people who want sum- 
mer door-hangings without paying the 
prices of imported madras. There are 
white, ecru and green grounds enliv- 
ened with touches of tan, blue, pink or 
yellow. All are good-looking, and the 
cross-stripe curtains have silk woven into 
the stripes. — Taylor's, Cleveland, Ohio. 

About new draperies? If the city 
home is to be refurnished this fall with 
new window and doors draperies, why 
not attend to the matter at once and 
avoid possible delays later? The uphol- 
stery store is ready to help you in plan- 
ning. Ready with a complete stock of 
splendid damasks, silk velours, novelties 
and imported and domestic draperies, 
from which you may make selections. If 
you desire we shall send some one to 
your home to submit samples, take 
measurements and give you an estimate 
of the cost.— F. Loeser $ Co., Brooklyn. 
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344 



ADVERTISERS CYCLOPEDIA 



DRESS GOODS 



Father — " How do you like mamma's new dress? " 
Egbert — " Why, it don't look new — it's all worn out on 
top/' 

i i i 

When they reproached the reformer with the dowdiness 
of her gown she smiled sadly, 

" Oh, how can one think of one's own clothes when there 
are so many statues and paintings and pictures without any 
clothes at all! " she exclaimed, with emotion. — Puck. 



Striking Opportunities. Secure New- 
est Dress Goods at Unusual Prices. — ■ 
We're turning trade conditions to your 
advantage in the dress goods section. 
A large mill took a heavy loss on thou- 
sands of yards of bright new fabrics, 
and we were quick to avail ourselves of 
the opportunity — they're ready for Mon- 
day's selling. See that you get your 
share of the saving. — Rothschild $ Co., 
Chicago, III. 

Black Dress Goods. — When you have 
decided that the new gown shall be 
black, your troubles are half over. The 
question then for you to settle is the 
kind of material wanted. A visit to 
our black dress goods department, where 
almost every style of weave can be seen, 
will aid you greatly in deciding this 
point. — People's Store Co., Tacoma. 

Great Special Values in Stylish Dress 
Goods. Newest Weaves, Exclusive De- 
signs. — We tell now of some excellent 
values for to-morrow in the new weaves 
of very stylish dress goods. The styles 
are quite exclusive to us for Hamilton. 
The values are the best that spot cash 
and big purchasing can procure. Do 
not miss seeing our great show of lovely 
new dress goods at popular prices. — The 
Go W. Robinson Co., Hamilton, Ont. 

Desirable Black Goods at Important 
Savings. — The scope and variety of this 
group of black dress goods, which in- 
cludes many of the most popular weaves 
of the season, makes the task of selecting 
materials for a suitable dress very easy. 
Some of the lots are small, others large. 
They were bought from manufacturers 
and importers, all of whom were glad to 
wind up their season's surplus stocks. 
Many of them represent savings ranging 
up to a full third, the best sort of news, 
since black fabrics are so widely popu- 
lar. — Schipper $ Block, Peoria, III. 

The Wanted Spring Cloths. — In what- 

DRESS 



ever walk of life one is engaged, it is to 
one's advantage to secure cloths for 
spring apparel at our fourth floor cloth 
department. The service we render sup- 
plies cloths of latest weave and coloring 
at prices that enable anybody to save 
several dollars on the cost of a spring 
outfit. — Burke, Fitz Simons, Hone $■ Co., 
Rochester, N. Y. 

Imported and Domestic Dress Goods 
Monday. — The wonderful strides our 
dress goods department is making speak 
well for the managership. The very new- 
est in colorings or material you will find 
here. It pays nowadays to express dress 
goods if you want to keep abreast of 
New York styles, and we are abreast.— 
William Donaldson § Co., Minneapolis. 

Black Mohairs and Sicilians. — Were 
timely dress goods ever so 1 cheap ? Good, 
dependable materials in the height of 
style and popularity. Freshly unpack- 
ed, just in from England, these black 
mohairs and Sicilians are bargains, the 
most remarkable for their newness and 
saving we have told you of in a long 
time. — L. S. Plant $ Co., Newark, N. J. 

Now that the weather mellows we are 
going to effect quick sales of goods that 
this cold spring has been too much for. 
It's our loss, as usual, but your gain. 
Wool dress goods must go at once here 
at the "cut" prices.— Crow % Whit- 
marsh. Cleveland, Ohio. 

Economy and elegance meet at our silk 
counter. — E. Y. Hogle, Saginaw, Mich. 

Those who read the signs of nature 
tell us that an early Fall is indicated. 
This is fair warning to start early on 
Fall dresses. Among the first arrivals 
are the warm, rich colored plaids, which 
will not only be snapped up for dresses 
for school girls, but will be much worn 
in Fall walking suits for women. — 
Wanamaker, New York, N. Y. 
GOODS 



OF SELLING PHRASES 



3-15 



B. Altman & Co. will hold a sale on 
Monday, Tuesday and Wednesday of 
high-class cotton dress goods at extra- 
ordinarily reduced prices, consisting of 
attractive novelties for dresses and 
waists. — B. Altman $ Co., New York. 

Two extraordinary Monday offers of 
dress goods. Only two — but enough to 
bring thousands to the Simpson Craw- 
ford Co. Dress goods section to-morrow. 
"We advise early coming, for the quan- 
tity, under a heavy buying charge, will 
hardly last the day. — Simpson-Crawford 
% Co., New York. 

Special spring dress goods display. 
The tables in the front of our store 
will be filled with the daintiest fabrics 
for spring wear yet shown in Asheville 
— yet like the flowers in the garden, all 
don't bloom out at once, but freshness 
and newness is added almost daily. — 
Bon Marche, Asheville, N. C. 

The best store for dress goods. It 
takes but a stroke or two of the pencil 
to mention new dress goods; but no 
words, nor pencil, nor coloring could do 
justice to such novelties as go to make 
up our great spring showing. It's a 
marvellous display. Hundreds of sepa- 
rate tints; bright, living color tones in 
perfection everywhere. — Scroggies, Mon- 
treal, Can. 

Exclusive ideas in new Spring dress 
goods are to be found here in greater 
variety, everyone tells us, than can be 
seen in almost the combined store of the 
Twin Cities. Let this be so or no, we 
invite you Monday to a showing that is 
simply beyond newspaper description. 
You must see and handle the goods to 
appreciate their goodness and beauty. — 
Donaldson, Minneapolis, Minn. 

Surprises await every woman who gets 
here Monday. New effects, quite out of 
the ordinary, have been woven in the 
flannels for Autumn, 1908. In the home- 
spuns and flannel waistings jacquard 
and copies of the all-wool waisting ef- 
fects take precedence. — H. Batterman, 
Brooklyn, N.. Y. 

Our buyer has just returned from the 
eastern market. While there he found 
this special lot of new spring dress 
goods. We consider this the best bar- 
gain ever offered in new fashionable 
dress goods. — The Scott D. G. Co., Cleve- 
land, O. 

The French weavers are not satisfied 
to let well enough alone. As the season 
progresses, when they are not sending us 
new novelties in dress goods, they are 
doing the next best thing, sending us old 
favorites done up in a new guise — which 

DRESS 



are novelties in themselves. In some ma- 
terials the shades that have prevailed 
during the first of the season have been 
changed a tint lighter or darker. In 
others a cord has been interwoven in the 
weave, and while the material goes under 
the same name it is a decided novelty. 
Now they are intermixing colors which 
earlier in the season were thought to 
clash, and so successfully that some of 
the most beautiful effects are produced 
and, of course, they are here. — The T. 
Eaton Co., Toronto, Can. 

An exquisite fabric, light in weight, 
firm in texture, with a beautiful silky 
surface. It will not spot, is sponged, re- 
finished and ready for the dressmakers' 
shears. We show a very choice line of 
colorings, including the new browns, ma- 
hogany, leather shades, reseda and myrtle 
green, moleskin, navy blue, black, etc. 
— Woodward $■ Lothrop, Washington. 

From One-Fourth to One-Half Saved 
on Dress Goods. — We've made some en- 
viable records in dress goods selling this 
season — and it's all due to our carrying 
the right kinds of goods — the kinds 
wanted. On account of our excellent 
buying facilities we've been able to do 
considerably better in prices, too, than 
other stores for this sale. — O. M. Co., 
Portland, Ore. 

Immense Savings in Dress Stuffs. — 
Dislodgment sale makes opportunity un- 
paralleled and turns these new, popu- 
lar, seasonable and stylish dress fabrics 
over to you at a price less two profits — 
the maker's and ours. Two special lots 
deserve special mention in Friday's sell- 
ing. Both arrived here delayed in trans- 
portation. Quick wiring across the con- 
tinent and back brought instruction from 
the manufacturers to accept at actual 
cost of making, rather than cancel at 
this date and impose return charges up- 
on them. One good turn deserves an- 
other — we'll waive any and all profit on 
this end and sell you the goods to-mor- 
row at less than you'd offer us if we 
told you to name the price. The goods 
must be sold — quickly! — Olds, Worthman 
<Jf King, Portland, Oregon. 

Have no fears that we will be unable 
to suit you in Warm Weather Dress 
Goods. — Dozens, scores, yes hundreds of 
the loveliest "dress summerisms" are 
here for your selection. — A. D. Baugh- 
man, Charlotte, Mich. 

Magnificent exhibition of the new 
spring silks and dress goods. Thousands 
of yards of bewitching silks and wools. 
A display and sale way out of the or- 
dinary. Great trade event. — /. M. High 
Co., Atlanta, Ga. 
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346 



ADVERTISERS CYCLOPEDIA 



Sale of Dress Goods. — That which is 
newest in weave, in coloring and in effect 
— the standard fabrics, as well as the 
latest fads — will be found here in our 
enormous dress fabric section, where 
every pains has been taken to give you 
the best, the most up-to-date, at popu- 
lar low prices that have brought this 
department its immense and ever-in- 
creasing business. — Schipper <$• Block, 
Peoria, III. 

A Stock Reducing Sale of Black 
Goods. — Too many black dress goods — 
that's the sum and substance of it — and 
to reduce it these low prices have been 
made. Elegant Mohair, wool and silk 
and wool materials in all the choice new 
weaves will be offered at these special 
price reductions. — Bemheimefs, Kansas 
City, Mo. 

There is an air of refinement pervad- 
ing our Dress Goods Section, to say the 
least about it, that is soothing. Nothing 
to offend the most cultured and artistic 
taste. Here is a wealth of variety and 
a richness of materials that afford a 
choice that you could not expect to meet 
with, outside of metropolitan fashion 
centers. — T. Eaton Co., Toronto, Can, 

Styles change in weave and fabric — 
seasons come and go; but black, like the 
brook, goes on forever. Black is suit- 
able for almost every occasion and for 
practically every individual. — Straw- 
bridge $• Clothier, Philadelphia, Pa. 

The present season does not allow of 
anything bizarre or elaborate in the way 
of fabrics. The dressmaker demands 
the right to finish the decoration for the 
beautiful gowns of the season, yet Paris 
must have her novelties. Though con- 
fined within certain limitations, her de- 
cisions have produced some thoroughly 
original and pleasing effects. — Wanama- 
ker, New York, N. Y. 

A regular rainbow of spring dress 
goods. This splendid showing of the 
latest weaves and fabrics for spring 
gowns is attracting widespread atten- 
tion, and justly so, for no more beautiful 
stuffs at smaller prices have ever been 
shown here. — Bon Marche, Asheville. 

Dress goods — very special. Yester- 
day's news was so good and brought such 
phenomenal response that we repeat this 
morning. No such materials for the 
money have ever gone over our counters 
— and the scissors never cut. so many 
dresses in a single day. Enough of all 
the kinds for to-day. — Simpson, Craw- 
ford Co., New York. 

New spring dress goods. Thousands 
of yards of the season's most popular 

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fabrics are here for your inspection. 
Enthusiasm over this superb and won- 
derfully complete exposition will natur- 
ally be intense. It is the greatest show- 
ing Hirschmann Bros. Co. ever made — 
it is the finest exhibit Binghamton ever 
saw. And there is economy to the buyer 
in choosing here. — Hirschmann Bros, 
Co., Binghamton, N. Y. 

"We don't meet them; we beat them.'* 
We don't belong to any "Syndicate'* 
"doing business of millions (?) of dol- 
lars." We're a "free lance" in the busi- 
ness world, at liberty to go into the mar- 
kets of the world with cash in one hand 
and a business experience of over thirty 
years in the other — are not tied down 
and obliged to buy our goods practically 
of one concern — Do not belong to any 
"Syndicate." But — no concern in the 
United States, syndicate or no syndicate, 
can buy goods cheaper or to a better 
advantage than this store can, and to 
prove that assertion we inaugurated a 
silk sale that has made some "silk sales" 
look like "three red cents." As to "Re- 
liability." There are different kinds of 
"reliability." Some stores can always 
be "relied" upon for not doing what 
they advertise to do. This community 
has quite recently had an illuminated il- 
lustration of that kind of "reliability." 
We don't think it has forgotten it. Then 
there are stores that are really "reliable." 
We claim this store is one of them. 
With ten years in the lime light of pub- 
licity, we'll leave the buying public, 
however, to be the judge and the jury, 
and their verdict is usually not only just, 
but final as well. Here are our prices. 
Compare them — sample the goods — then 
buy where you get the best values.— 
Wood #■ Ewer, Bangor, Me. 

A sale of dress goods, in which origi- 
nality, effectiveness, character and econ- 
omy are combined to a high degree. — - 
Blowenstein $ Bros., Memphis, Tenn. 

A week's special exhibit of new dress 
fabrics begins Monday. Black and col- 
ored dress materials. Newest styles from 
home and abroad. Goods that Dame 
Fashion says will find greatest favor for 
coming season's wear. All are here— 
not a weave missing, not a color lack- 
ing. Nowhere better than right here will 
you find greater opportunities to supply 
your dress goods wants. — H. A. U. 
Naughton Co., Muncie, Ind. 

The variety in dress fabrics was never 
so extensive. The values were never bet- 
ter. And it isn't an occasional item 
only, but on every line that values are so 
emphatically good. — The S. Carsley Co., 
Montreal, Can. 
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347 



O'Brien's. If you want dress goods 
go to O'Brien's. If a stranger in Jersey 
City asks where she will go to buy dress 
goods, nine out of ten people will tell 
her to go to O'Brien's. If a lady com- 
plains about buying dress goods that 
were not satisfactory, her friends will 
say, "Why don't you go to O'Brien's?" 
If a Jersey City lady tells her friends 
that she buys her dress goods in New 
York, her friends will say, "Why don't 
you go to O'Brien's?" Ladies in this 
city, in fact all over the country, during 
this sale, if they want anything in dress 
goods are sure to go to O'Brien's. — 
O'Brien's, Jersey City, N. J. 

Dress Goods — Great Spring Sale. A 
splendid exposition; one that will arouse 
the liveliest enthusiasm of every wo- 
man who beholds this masterful assem- 
bly of matchless dress fabrics for spring 
and summer. Main aisle, of course. 
Only the Avenue of Honor could do such 
a brilliant coterie of loom wonders com- 
plete justice. Viewed critically, and 
from every point, this is unquestionably 
the most important and comprehensive 
sale of dress textiles the Siegel Cooper 
Store has ever exploited. Everything 
new in the realm of dress goods is shown, 
among the list being. When you see 
these fabrics — the entire lot, in fact— 
you will observe how 1908 leads over 
other years. There is more dash and 
charm, more racy novelty about the new 
fabrics than was ever seen in previous 
years. — Siegel Cooper Co., New York. 

The thorough searchings of this syste- 
matic clearance sale have now reached 
the dress goods. It shows up an im- 
mense collection of splendid, stylish 
weaves, which are in every way desirable, 
but of which we have only broken lines. 
No very great amount of any one kind. 
And so, to let you have them for as 
little as possible, while yet you have 
plenty of time in which to use them, we 
have gathered them all into one lot, from 
which you may choose any piece for only 
50c. a yard. Not a piece in the assort- 
ment that is worth less than $1, and in 
truth, many are regular $1.50 values. The 
popular Scotch plaids are prominent in 
the lot, but there are also many other 
attractive materials, as zibelines, tweeds, 
etc. We made a somewhat similar of- 
fering in dress goods last week, but this 
lot is far greater in quantity and variety 
— it's the best chance of the year in the 
dress goods section. — O. A. Bergner $• 
Co., Peoria, III. 

When the largest and best dress 
goods department in town cuts prices on 
some of its finest fabrics, as we have 

DRESS 



done, it's no wonder scissors are snip- 
ping off lengths for dresses, skirts and 
coat suits as fast as fingers can fly. 
Many of the fabrics are as suitable for 
spring and summer gowns as though 
they had but just come from the looms 
— soft, clinging, silky stuffs such as 
fashion is approving for the coming sea- 
son. Others are high-class imported 
fabrics for tailored suits, beautiful and 
exclusive; and for every day wear, 
either for house or street, are plainer 
weaves very low in price. — Strawbridge 
<§• Clothier, Philadelphia, Pa. 

Dress Goods. Goods like these at 
such low prices should keep scissors 
flashing through folds of fabrics all day. 
— B. II. Macy $ Co., New York. 

So soon! Yes, "the year's at the 
Spring" — here. There are some sunny 
lands where trees turn green and flowers 
blossom while the rest of the world is 
ice-bound. Why not? Paris, always 
first in matters of dress, has been show- 
ing summery styles and gauzy fabrics, to 
go to Nice and Monte Carlo, for two 
months past. Why shouldn't the store 
that clasps hands with Paris across the 
seas be doing the self-same things ? Near- 
ly every steamer from foreign ports is 
bringing us new things. Scarcely a day 
passes without helpful hints from our 
representatives now in New York. Not 
forced by any hot-house processes, but 
easily and naturally the store will burst 
into bloom to-morrow. — Schipper $• 
Block, Peoria, III. 

The new spring goods will be received 
within the next ten days. We cannot 
carry any winter garments longer in 
stock, though many of these wearables 
will be equally serviceable next year, and 
all of them will be as much in style the 
coming spring as they were last, for 
garments are usually made for an entire 
season's run. Some of the lines will sell 
more quickly than others. Be first to 
purchase in order to get best selections. 
None of them will be in the store next 
Saturday night. — Hamburger's, Los An- 
geles, Cal. 

"Off with the old; on with the new." 
Spring's tocsin. Though you may still 
be friendly with your winter garb, soon 
you'll be saying adieu to it; some folks 
are doing so now. Almost hourly the 
new style wearables become more in evi- 
dence here, and steadily our stocks are 
assuming grand proportions for the 
spring season. Those who have early 
needs will find only the very best of 
value in the special offerings for to- 
morrow.— H. M. Voorhees $ Bro., Tren- 
ton, N. J. 
GOODS 



348 



ADVERTISERS CYCLOPEDIA 



This store is always interesting to 
everybody, no matter what his or her 
tastes may be. Just now it is specially 
advisable to keep in close touch with it 
— on the one hand a constant procession 
of seasonable staple things at reduced 
prices, which no purse of economical 
habit can ignore; on the other, the un- 
ceasing incoming new things which, even 
if not needed at once, are of incalculable 
assistance in forming plans and deciding 
just what you will want later on. 
Through us Paris whispers to you her 
every new thought, each of which finds 
here earliest development in this country. 
This will be seen in silks, white goods, 
embroideries, woolen and cotton dress 
goods; blouses of cotton, linen and silk; 
parasols, tailored suits and jackets, 
babies' clothes, etc. And, to revert to 
the money-saving idea, don't forget the 
great February trade sales and the many 
clean-up lots that are here at reduced 
prices. — Strawbridge $ Clothier, Phila- 
lia, Pa. 



For more reasons than you think, you 
want to keep up with what goes on at 
Tapp's. Watch the special sales. You 
are enabled to wear the very newest ma- 
terials, the most stylish garments, and 
still save money in purchasing them here. 
We are continually receiving new goods, 
so you are absolutely certain of getting 
the proper styles. Mr. Tapp is in New 
York, where he has been for some time, 
making careful selections for your 
spring wear. He writes enthusiastic let- 
ters about the good things he is shipping 
here, and we believe we will have a 
spring line second to none in the South. 
The few remaining winter suits and 
jackets are offered for to-morrow at 
prices that are startlingly low. Many at 
just half price, some even less than half. 
— The James L. Tapp Co., Columbia. 

Early as the season may be consider- 
ed, in a few days we will be showing 
comprehensively the styles and fabrics 
that will be worn, both in men's and 
women's apparel. They are wide in 
range, the materials are varied, yet each 
has a distinctiveness to recommend it to 
one purchaser or another. But depend 
upon it, only the styles that may be re- 
lied upon for correctness will be shown, 
now, or at any time. Our guarantee of 
quality and style on every piece. You 
have probably all of the sale purchases 
you have storage room for, and the ap- 
proaching spring calls for rational shop- 
ping, the purchasing of goods you intend 
to make practical use of. Little need 
be said of anything coming from any 
one of our stores. Our reputation has 

DRESS 



been built on quality. It stands to rea- 
son that no sale is put before the public 
purely for fun or love — there's money in 
it — big money. We are not speaking 
wholly of local conditions, for the whole 
country has been similarly afflicted. 
In a few words — you can't expect some- 
thing for nothing. We are better pre- 
pared to offer you better values, real 
bargains, than any other firm in North 
Texas. We have stores in Denison, 
Bonham, Hillsboro, Beaumont, Corsi- 
cana, Denton,- Ardmore, Shawnee, Mus- 
kogee, Greenville, Temple, Marshall, El 
Paso, Cleburne, Palestine, Lockhart and 
McGregor, and our buyers buy for the 
entire 17 stores at the same time. We 
don't pretend to sell below cost, but our 
goods, sold at a legitimate profit, mean 
lower prices than single handed mer- 
chants, goods at cost, simply because 
we can underbuy. Our buyers are now 
in the Eastern markets securing first- 
class reliable merchandise; not only with 
a view to low prices, but latest styles and 
best qualities. — Madden, Graham $ Co., 
Denison, Tex. 

Those exclusive things that herald the 
approach of a new season which are 
always so appreciated by careful dress- 
ers, will be found here this week in num- 
bers. Particularly in our ladies' gar- 
ment department are we more than ever 
before prepared to supply the wants of 
the more fastidious dressers — those who 
demand styles "just a little different." 
Every express from New York is bring- 
ing us the very newest and best produc- 
tions, not of that city alone, but of Paris 
as well. — C. Cohn, San Bernardino, Cat. 

An exhibition that is as interesting as 
it is instructive. A display that gives 
everybody an opportunity of seeing and 
examining closely the very latest and 
most exclusive novelties in goods for 
dresses, tailored costumes, separate 
skirts, and everything pertaining to win- 
ter wear. — Stanley Mills $ Co., Hamilton. 

That this is a record assortment of 
black and colored dress goods, it follows 
naturally that its distribution means 
record values — the best, we believe, ever 
offered in New York city. Of kindred 
importance: Every piece in the assort- 
ment is new, fresh goods — perfect in 
weave, dye and finish— brought out for 
this season's selling. — Macy's, New York. 

We could, without doubt and without 
trouble, sell all of these dress goods at 
full price. The bargains are big enough 
to keep Gimbels in mind when the next 
dress length is needed. — Gimbel Bros., 
Philadelphia, Pa. 
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: 1 



349 



We sold three hundred pieces of a 
similar fabric in a few days not long 
ago. This lot will probably go as quick- 
ly, for the fabric is in demand the year 
around. — Strawbridge $ Clothier, Phila- 
delphia, Pa. 

A striking under-priced sale of spring 
dress goods, including voiles, etamines 
and crepes at a fraction of present 
value. Thousands, yes, tens of thous- 
ands of yards in every new and desirable 
weave and in every wanted color. In 
point of magnitude it towers over all 
previous events. Quantities are simply 
enormous, qualities are exceptionally 
superb — assortments are richly varied. — 
The Goerke Co., Newark, N. J. 

Thrift is virtue. Consider well before 
you spend your dress goods money — no 
matter how much of it you have. Do 
not pay more than is necessary for your 
dress goods. You will find it an excel- 
lent habit to cultivate watching this 
store's store-talk, as we have the right 
kinds of merchandise and the disposi- 
tion to sell it to you under price. We 
are selling great quantities of dress 
goods these days which is splendid evi- 
dence (best we can give) that we are 
right in kinds, right in qualities, right 
absolutely in price. — Phelan, Gatesburg. 

The new dress goods. Charming fab- 
rics from France will bid you a cheery 
good morning; and from Germany, from 
England, and from — because we're 
Americans we're modest — America ! 
And not a whit less charming are the 
home-made goods than those from 
abroad. — Hochschild, Kohn fy Co., Balti- 
more, Md. 

New colored dress goods. Some at- 
tractive fabrics and prices. There are 
some wonderfully pretty things in the 
new colored dress goods for spring and 
summer and we are showing a complete 
line of the nobbiest. They are worthy 
dress goods, each is the latest in style, 
the best in quality and the most economi- 
cal in price. Come and see them. — 
Sisson Bros., Binghamton, N. Y. 

Big advantages among the dress goods. 
Whatever is fashionable can be found 
here. The stock has been gathered with 
a view of meeting every want. Variety 
is immense — and in the widest possible 
price-range. From the lowest-priced 
fabrics that are worthy to the very rich- 
est, our assortment is complete. — The 
Goldenberg Store, Washington, D. C. 

From foreign designers we have just 
received ideas which in their newness, 
beauty and attractiveness will make this 
popular fabric far more favored than 
ever during spring and summer. The 

DRESS 



lines represented are both complete and 
highly satisfactory in the extensive varie- 
ties. While dainty designs largely pre- 
dominate, those who admire the unique, 
more conspicuous patterns will be espe- 
cially attracted by the many exclusive 
ideas presented here — priced at 60c a 
yard. — Marshall Field $ Co., Chicago. 

Our dress goods department. The 
place to buy all the smart creations for 
early spring wear. — Spring, Kolzworth 
<|- Co., Alliance, Ohio. 

Every person cannot wear brown, and 
all people do not find blue becoming, but 
where is the person that "black" does 
not lend to them charms. We have 
proof. As in colors, the sheer, clingy 
materials are most in demand, but the 
medium weight stuff is to be worn, such 
as "Panama cloths," "henriettas," "pru- 
nellas," "mohairs," "melrose" and "crepe 
weaves." And all the new weaves for 
1909. Samples will be cheerfully for- 
warded on application by 'phone or 
mail. — Goldsmith's Bazaar, Scranton, Pa. 

Sheer Spring dress goods; brilliant 
showing. Light weight stuffs — sheer 
fabrics that cling and flow, that make 
pretty "lines" in draping have the pre- 
ference. France makes the finest of 
these stuffs and from France we have 
brought an immense showing of them. 
We ordered many months ago — got first 
pick of the exclusive styles thereby and 
bought at prices which, with the increas- 
ed cost of wool, could not be duplicated 
to-day. Just a hint of a display that 
has hardly its match in this country— 
that is nowhere matched in little prices. 
— Abraham <§• Straus, Brooklyn, N. Y. 

Advance Dress Goods and Silk Sale. — 
To accomplish the trading triumph, we 
have been busy cutting into prices of 
many of our choice patterns. The buy- 
ers who attend this extraordinary trad- 
ing event will get bargains which can- 
not be duplicated later. That these 
superb fabrics are cheap is a good buy- 
ing argument — that they are good, is a 
better one. — Boston Store, Milwaukee. 

Swarm of spring dress goods. A 
matchless display of the best styles the 
mills afford, at prices that will save 
dollars. — A. D. Matthews' Sons, Brook- 
lyn, N. Y. 

Rare Chances in Fine Dress Weaves. — 
Here are beautiful dress weaves of many 
different sorts marked away below 
prices that were plenty low enough be- 
fore. Several counters and tables hold 
the collection that offers broad and 
tempting choice. — Kaufmann's, Pitts- 
burg, Pa. 
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350 



ADVERTISERS CYCLOPEDIA 



The bright beauty of the new Spring 
goods illumines the store. — Hochschild, 
Kohn <$; Co., Baltimore, Md. 

Wool fabrics. Striking individuality 
in costumes — what every smartly- 
dressing woman covets — is easily secur- 
ed this spring by making selections from 
our woolen dress goods patterns. We 
have many new and exclusive importa- 
tions. — C. A. Johnson's, The Big Store, 
Salisbury, III. 

You may form a pretty good opinion 
of a Dress Goods Store from its stocks 
of black weaves, such as Cheviots and 
Serges. Pretty novelties come and go, 
but the blacks are staple and the real 
foundation of good Dress Goods Store 
service. June, with its seashore and 
mountain attractions, brings liveliest de- 
mand for these ebony weaves. Every 
yard is properly sponged and shrunk, 
and should it spot or shrink, we will 
gladly replace it or refund your money. 
— Macy's, New York. 

"Brown" will lead the color procession 
the coming season. Brown will prevail 
in almost all articles of wearing ap- 
parel. Still you may depend that we'll 
not overdo it, for we don't like radical 
changes. They will be of a sufficiently 
marked degree to differentiate this 
spring's productions from those seen 
heretofore. Such changes are welcomed 
by the particular tastes of our patrons. 
— Horsfall $• Rothschild, Hartford. 

To clean up our colored dress goods 
stocks we have taken a tremendous 
mark-down, and will sell dress goods to- 
morrow and while these lots last as 
they have not been sold in Albany for 
years. As our customers know, we 
carry a very extensive assortment of 
every worthy kind of dress goods, and 
at the end of each season we go thor- 
oughly through our stock and where lines 
or assortments are broken — where color 
combinations have been sold down to 
single pieces or part pieces — we put the 
knife in deep and cut them down to 
prices that will close them out. Certain 
colors or combination of colors in the 
same weave of cloth always sell out 
first, leaving a broken assortment that 
we have now marked down for quick 
selling — in some instances cutting them 
to almost half former basis. — W. M. 
Whitney $ Co., Albany, N. Y. 

The first showing of dress fabrics is a 
forerunner of what will be the greatest 
dress goods showing this store has ever 
made. We have simply bought every- 
thing of merit and in all the shades that 
will be desirable. This first display of 
mohairs represents the new iridescent 

DRESS 



and changeable effects and will be the 
most popular fabrics of the season. — R. 
B. Maxwell Sf; Co., Mansfield, Ohio. 

Unpacked yesterday; shown first to- 
day. They will open the eyes of Ameri- 
can women to the beauty of the stuffs 
that are the heart of spring and sum- 
mer gowns. What Paris hasn't done in 
order to lift heaviness and stiffness out 
of cloths and make them light, graceful 
and soft, will be hard to find! The new 
covert cloths are as soft as challies — 
yet as strong and firm and sturdy as 
ever. They come in mixed shades of 
tan, gray and an exquisite blue that is 
almost turquoise. Wool batiste in 
shepherd's checks is another beautiful 
light-weight fabric. Bedford cord has 
lost all its old clumsiness — here in light 
weight and exquisite colors. Shepherd 
check voiles are back again, as cheery as 
ever. With them this spring come voiles, 
marked off by faint hair-lines into 
checks, though the background is solid 
color. Tartan plaid voiles — all Paris 
has taken a sudden fancy for plaids. 
Silk-and-wool mixtures in clinging 
eoliennes and crepes are to be as popu- 
lar as ever. The eoliennes show new 
ideas in changeable colors — very beauti- 
ful. — Wanamaker, Philadelphia, Pa. 

Shimmering suppleness — the softness 
of fabrics that cling and flow — will be 
perhaps the keynote of the spring favor 
and some of these shining materials will 
glisten and glint their way straight into 
your heart. Dainty chiffon cloths, 
gleaming eoliennes, silk-warp batistes, 
silk-finished crepes, rope eoliennes — all 
these are the new leaders. The colors, 
too, are more exquisite than ever. "Sun- 
set," "American beauty" and "apricot" 
are among the conspicuously novel color- 
ings which will appeal to the aesthetic 
in every woman who sees them. "Sun- 
set" looks as though it had been dipped 
into the very heart of a brilliantly 
beautiful evening sky and come out 
saturated with the changing hues. 
"American Beauty" holds the richest 
tints of the queen of roses. "Apricot" 
is soft and tempting enough to be quite 
irresistible. Drap d'Ete is one of the 
new-old fabrics. It is soft, firm and 
serviceable, and the range of shades is 
far more varied than ever before. Eas- 
ter grays and delicate resedas, copper, 
cafe au lait, hunter's green, "sunset," 
heliotropes and violets, rose, blues, black 
and white. Satiny broadcloths are here 
in all imaginable colors. The Loeser 
broadcloths are at all times unequaled, 
but it seems as though this present 
showing had outdone all past perform- 
GOODS 



OF SELLING PHRASES 



351 



ances. The imported voiles are most 
appropriate for street and traveling 
dresses and. suits, afternoon tea and 
coaching costumes. The/ are both 
pretty and practical, and we have them 
in most attractive designs of delicate 
checks and plaids, stripes and spots, as 
well as plain. Some of the patterns will 
surprise you assuredly by their ingenu- 
ity. A new silk finish suiting comes in 
a tiny stripe effect. It seems a bit 
sober among such brilliant cloths, but 
for all round service and utility it is 
hard to equal. Mohairs will be widely 
used, and to-morrow you will have a 
good chance to note the remarkable 'im- 
provements that have been made in 
them since last season. They are car- 
ried out in typical cloth and suiting 
patterns, and many of them so closely 
resemble cloth or silk as to deceive even 
the practical observer. For knock- 
about dress that ought to be cool, long 
suffering and dust shedding nothing 
could be better than mohair. There are 
the all white goods, too; chiffon cloths 
and chiffons, eoliennes and crepes for 
those who are interested in approaching 
weddings. For an economical wedding 
dress, one that does not have to be put 
away in tissue paper, but may be worn 
on many occasions after the wedding, 
nothing is prettier than some silk finish- 
ed wool material. — Fred Loeser <£• Co., 
Brooklyn, N. Y. 

A spring opening and sale. Beautiful 
dress fabrics for Easter. Colors and 
black in comprehensive variety. Do you 
realize that Easter is only five weeks 
away? Have you planned for your new 
gown? You know that the hardest part 
is usually the selection of material, and 
five weeks for preparation is little 
enough. We are glad to tell you, how- 
ever, that the task of selection has been 
somewhat lessened for you by months of 
anticipatory preparation on our part at 
home and abroad — in the fashion marts 
of the world — and that now you may see 
in our store. — Abraham $ Straus, 
Brooklyn, N. Y. 

The dress goods store has been doing 
a little house cleaning in preparation 
for Spring. It enables you to buy 
some desirable fabrics very cheap — half 
price or less. — Sibley, Lindsay $ Curr 
Co., Rochester, N. Y. 

This is the most important announce- 
ment about silk-and-cotton summer dress 
fabrics we have made this season. The 
combination weaves of silk-and-cotton 
stand at the very front of popularity 
this year, as they so often have in the 
past, and, of course, getting this fine 

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group at just half price, right at the 
beginning of the season, is good news 
of the most decisive character.— The 
Wanamaker Store, New York. 

New summer dress goods. Attractive 
weaves and tones. The gown goods 
that will be most in evidence at home 
and abroad during the coming summer 
have been brought to our store in full 
lines and we extend an earnest invita- 
tion to the ladies to come and look at 
them. Five of the leaders are mention- 
ed here. There is a host of others to 
be seen. — Hahne £ Co., Newark, N. J. 

Does the early summer greet you as a 
girl graduate? It has been a long pull 
— the years in study for this occasion, 
and the mind is book weary. Now for 
a pleasing relaxation — thoughts of the 
fairest and cool fabrics, sheer white 
dimities, lawns and silks. Pretty rib- 
bons of class colors, frosty laces and 
embroideries and lovely white gloves. 
It's indeed a pleasure, now, to plan out 
the graduation wardrobe and to think of 
pretty things you will soon be buying. 
But there are sterner thoughts — prices. 
Those numerous purchases will amount 
to big bamboo prices — at least that's the 
impression one will have till they come 
to this store and get acquainted with 
the low prices we have marked our 
graduation goods at. A few items from 
our white cotton dress fabrics. — Hills, 
McLean §• Haskins, Binghamton, N. Y. 

Forty-four inch fine black wool 
etamine, 29c. This splendid stuff made 
such a stir last week at its little price 
that we shall have more to-morrow. It 
is decidedly the best quality that ever 
has been sold for so little and it is 
extra width as well. Enough for the 
day, we think — and if it cost twice as 
much it would be fine value — 29c a 
yard. — Frederick Loeser fy Co., Brook- 
lyn, N. Y. 

Opening sale of the new Spring dress 
goods. A remarkable exhibition. As 
elaborate as it is good to look upon. A 
showing that makes the Adams dress 
goods business absolutely supreme. It 
offers to women-folk the widest oppor- 
tunity for the choosing of styles that 
are absolutely correct, and at the same 
time saving you many a dollar on your 
purchases. — Adams Dry Goods Co., New 
York. 

Cream Dress Fabrics. — This will be a 
great opportunity to buy your cream 
materials for outing dresses, also for 
commencement or summer gowns, at 
much less than the regular prices. — 
Carson-Pirie-Scott Co. 
GOODS 



352 



ADVERTISERS CYCLOPEDIA 



Spring dress goods. Fashion still 
clings to soft voiles and coarser etamines, 
because of the graceful manner in 
which they lend themselves in the present 
styles. While dozens of beautiful robes 
(patterns) and yard fabrics have come 
from abroad, yet we wish to direct at- 
tention particularly to our collection of 
wool suitings at 50c, which was never so 
complete. — Schipper <$• Block, Peoria, III. 

Special Numbers in the Imported 
Dress Goods Section. — The first thing 
that strikes the eye in the imported dress 
goods department is the popularity of 
the shepherd checks. We understood 
how great the demand would be this 
season for checks and prepared for it. 
Every steamer brings over new checked 
materials. — Jos. Horun Co., Pittsburg. 

10,000 yards of dress goods at one- 
third and one-half under regular prices. 
Almost every favored weave of the sea- 
son is embraced — novelties and plain 
fabrics — dress goods that are worth 
every penny of their full value — and yet 
they're yours at from one-third to one- 
half under regular prices. These goods 
represent the surplus holdings of several 
manufacturers and importers. There 
could never be better opportunities than 
the present to lay in a goodly supply of 
dress goods (both wool and cotton 
weaves) for present and future use. — 
Kaufrnann's, Pittsburg, Pa. 

The over-production of several manu- 
facturers and importers to be sold at a 
fraction of their value. The tremendous 
output of our dress goods and silk de- 
partments brings us into close relation- 
ship with the biggest makers here and 
abroad. We take advantage of every 
discount, and our prices are regularly 
brought down to the lowest level — a level 
far below that of other stores — with 
quality always at the top — the best. 
Every big maker invariably overesti- 
mates the demand for his fabrics. It is 
his only sure way to figure. To "run 
short," as the saying goes, would be 
suicidal to him. So, with their spring 
orders practically filled, we have been 
able to go into the market and make 
great purchases — purchases which mean 
thousands of yards of the newest weaves 
at about actual cost of manufacture. — 
The Boston Store, Milwaukee, Wis. 

These practical, dust shedding, yet 
dainty and stylish fabrics are just the 
thing for spring wear. Their crispness 
defies dust and damp, and as for wear 
they are well nigh indestructible. The 
variety of colorings and designs we are 
placing before our customers this sea- 
son is almost infinite. We have designs 

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and effects for almost every class of 
costume — the tailored suit, the dress 
costume, the automobile, traveling or 
dust coat, smart frocks for girls, shirt 
waist suits, bathing suits, etc. Some- 
thing particularly new and striking are 
the silk mohairs. — Whitehouse Dry 
Goods Co., Spokane, Wash. 

Mohair lustre is an exquisite cotton 
made by the well-known Arnold Print 
Co., and is most stylish and serviceable. 
Its wiry, lustrous crispness gives a per- 
fect mohair effect, which is as lasting as 
the fabric itself. It is produced in all 
the foreign mohair patterns, and also in 
a great variety of new suiting styles, 
from which selections can be made, not 
only for street wear, but also for dress 
and morning wear. As it is unaffected 
by washing, this entirely new fabric 
should appeal to every economical 
mother for misses' and children's dresses. 
— Schipper <$■ Block, Peoria, III. 

Mohair — a firm, heavy, almost inde- 
structible material that makes the fine 
dust-shedding traveling dresses. That 
was the definition in the minds of most 
women hot so very long ago. But to- 
day how different it is! Those light, 
brilliant, beautiful fabrics which we 
brought from Bradford, England, this 
season are still mohairs. They have all 
the durability of the older stuffs. But 
they have the lightness and brilliance of 
silk. They can be tucked and pleated 
most perfectly into the season's prevail- 
ing modes. They are in exquisite colors. 
Nowhere outside this store will you find 
such a collection — or such values. — 
Frederick Loeser # Co., N. Y. 

A mercerized material that looks like 
silk pongee, but wears better because it 
isn't — a nicer, softer, prettier or more 
stylish stuff adaptable for all purposes 
for which silk pongee can be used would 
be hard to find. There couldn't be any- 
thing more desirable for a shirt waist 
suit or summer gown. Little wayward 
threads run through the weave just like 
in the Simon pure. And at arm's 
length nobody could tell the difference. 
All colors. Costs less than half the 
price of silk pongee. — Bedford Mills. 

Starting the Spring Dress Goods Sell- 
ing. — Advance shipment of wool dress 
goods offered for Monday buyers. Come 
in and see some of these new spring fab- 
rics. New things are always interesting, 
and these goods are particularly so. 
They're pretty and attractive, some are 
handsome; all are well worthy of in- 
spection. No trouble to show, whether 
you buy or not.— H. Johnson <§• Co., 
Pueblo, Colo. 
GOODS 



OF SELLING PHRASES 



353 



Dress Goods Reduced. — Spring fab- 
rics are already putting in their ap- 
pearance. This only the more em- 
phasizes the need of a quick clearance of 
present stocks — hence this aggressive at- 
tack on prices. — Kaufmann's, Pittsburg. 

Rare Opportunities in Spring Dress 
Goods. — The fashionable weaves which 
are to be largely worn this coming 
season. Nowhere else will you find a 
wider variety; nowhere else will you find 
such economical prices. — Frederick Loe- 
ser <§■ Co., Brooklyn, N. Y. 

All classes of dress weaves are in- 
volved in the sharp reductions. There 
are Scotch suitings, plain cloth, cheviots, 
canvas weaves, novelties, challies, etc. 
Not only colored dress goods, but also 
black. No matter what .your purchase, 
the percentage of profit to you is large. 
In some instances, prices are cut exactly 
in two. — Kaufmann's, Pittsburg, Pa. 

Spring Shirt Waist Suitings. — Fash- 
ion's • dictates for 1904. The styles are 
here now in the fabrics that will be the 
go for spring dresses, of linen, linen 
and cotton or all cotton. There is a 
tendency toward using materials suit- 
able for complete dresses. Paris, Lon- 
don and New York have accepted this 
innovation for extreme fashion, and 
while the separate waist will still have its 
devotees for street wear generally, the 
world's leading manufacturers have 
turned their energies for many months 
to the production of fabrics to meet 
this requirement. — Abraham $ Straus, 
Brooklyn, N. Y. 

Paris is not going to send the elabo- 
rate novelties this year for which she has 
been famed in the past. Her dress- 
makers have decided that the plain fab- 
rics shall have highest favor. But not 
all women can be dictated to even by 
fashion; and for this reason designers 
have produced some charming fabrics of 
unique character without being eccentric 
or elaborate. So we have these mater- 
ials, which, while conservative and re- 
fined, are distinctly novelties. — Wana- 
maker, New York, N. Y. 

How can Eaton's sell such splendid 
Dress Goods — all the latest fall fabrics 
— for so little? This is the query of 
many a woman who has seen the beauti- 
ful materials that we have been selling 
for so little these last few days. The 
answer is simple. Our buyer remained 
a little later than usual in the European 
markets and was unusually successful 
in clearing out many manufacturers of 
what is known as their ends of lines — 
what's left after the first of the new 
season's rush has been supplied. Profit 

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on the whole line has been made and 
they are not particular as to what price 
they receive for what's left — so long as 
we take the lot. — T. Eaton Co., Toronto. 

Triumphant Sale of Dress Goods. 
Values to compare. Again the dress 
goods store distinguishes itself by offer- 
ing the very best dress fabrics at the 
lowest prices ever quoted. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

These reductions on dress goods should 
be of interest to you. Still hammering 
away on the dress goods stock. The 
price-pruning process goes merrily on. 
The new dress goods buyer is determin- 
ed that not a single piece of the present 
stock shall remain. — Grand Leader, St. 
Louis, Mo. 

Our imported 1909 Suitings for 
Women. — Especially the Zibelines. — 
The sleek, silky surfaces of these wool 
masterpieces suggest a study of the 
nature coats worn by those lords of the 
jungle, the tiger, leopard, etc. There 
is an elegance about them surpassing 
description, but which will mark the 
early dress goods wear of 1904. We are 
sure every woman of taste will want to 
see these dress splendors, just from 
Europe. — A. D. Matthews' Sons, Brook- 
lyn, N. Y. 

Another stirring opportunity. This 
time dress goods. Last week it was silks. 
Maybe you were here. Maybe you 
have heard how enthusiastic scores of 
women were in buying them. Anni- 
versary values, such as haven't been 
equaled before and likely won't be again 
in silks. But they're equaled this week 
in dress goods — more than equaled for 
some, for many women prefer dress 
goods to silks. To-morrow begins their 
anniversary opportunity. In spite of 
low prices you will see fashion at her 
best, for some of her foremost manu- 
facturers have leagued themselves with 
us to make this the dress goods event 
of the season. They appreciated ordi- 
nary Hale, orders. How much more 
they appreciate them when they are 
doubled and quadrupled you will see in 
the dress goods to-morrow. — Hales, Sac- 
ramento, Cal. 

The soft glowing shades of the new 
browns and blues are prominent in all 
the autumn wool fabrics. The fancy 
mannish Worsteds hold prominent place, 
while a hundred other new weaves un- 
roll their splendor for public approval. 
Bewildering is the collection of new for- 
eign and domestic Dress Goods we pre- 
sent to-morrow, having been selected 
with the greatest care and with ex- 
perienced taste. — Sanger Bros., Waco. 
GOODS 



354 



ADVERTISERS CYCLOPEDIA 



Enormous sale of best weaves which 
will captivate shoppers and meet the 
most resolute expectations and demands. 
Those who possess the intuition of recog- 
nizing a bargain the moment it is pre- 
sented, will readily concede that at $1.00 
a yard every piece in this mammoth 
showing would be an uncommon bar- 
gain. A great many weaves in this 
representation have been sold elsewhere 
at $2.00 a yard, and, even at that price, 
were deemed splendid values. But, in 
order to insure quick sales, your choice 
at the astoundingly small price named. 
— Siegel Cooper Co., New York, N. Y. 

Dress Goods, Black and Colors. The 
new fabrics that court attention. Sec- 
ond floor. The curtain has rung down 
on the Winter fabrics and rung up on 
the new stuffs for Spring wear. The 
scene is the most alluring one you ever 
saw. Every weave and shade is here to 
meet the most exacting want. — Frederick 
Loeser fy Co., Brooklyn, N. Y. 

First Showings of Spring Dress Fab- 
rics. A magnificent and unmatched ar- 
ray of new gown materials, representing 
the choicest weaves, most beautiful col- 
orings or combinations, and exquisite de- 
signs of foreign and domestic makers. — 
Bamberger's, Newark, N. J. 

Dress goods, black and colors. The 
new spring shades in French voiles. 
Fashion decrees that the spring will open 
again with the sheer fabrics as leaders 
in popularity. The French Voiles are 
the most practical in this alluring family, 
largely due to their good wearing quali- 
ties. We are now showing all the new 
spring shades — the cream and the black, 
too. — Frederick Loeser <$; Co., Brooklyn. 

The new vestings for waists are ready. 
Designers of women's apparel have dis- 
covered a new fabric this fall — stolen it 
from the men. Man's sphere of exclu- 
sive ownership narrows rapidly. Some 
smart woman (or was it a man?) saw 
the shirt-waist possibilities in the fabric 
of some well-dressed man's fancy vest, 
and vestings became a woman's fabric 
from the moment the first shirt waist 
was made of it. Well, the market was 
short; manufacturers didn't suspect a 
demand from women, and women who 
have been seeking the vestings couldn't 
find them. To-day they're ready at 
Wanamaker's, New York. 

The finest imported $3 broadcloths at 
$1.50. There are two foreign concerns, 
each of which is counted by its adher- 
ents as the manufacturer of the finest 
broadcloths in the world. In fact, so 
nearly alike is their product that it is 
impossible to render a decision for either, 

DRESS 



and the broadcloth made by both is sold 
for three dollars a yard. — Wanamaker's, 
New York. 

Now for dress goods! The chance of 
the season. To give you ample time to 
have dresses ready for Thanksgiving and 
yet get the goods for as little as you 
would expect to pay a month hence, we 
have inaugurated this before Thanks- 
giving sale. — W. V. Snyder $■ Co., New- 
ark, N. J. 

The new flannels. The flannel store 
has donned fall attire throughout. Noth- 
ing wrong in covering, for these pretty 
flannels are here to be passed from our 
hands to yours. The plain ones come 
in every rich shade and also black and 
white. Variety in finish too, for we 
have an etamine and doeskin as well as 
the ordinary surface of the French flan- 
nel. Fancy patterns include lace stripes, 
warp printed stripes, Persian stripes 
and other effects. Handsome waist pat- 
terns have the design all thought out 
for you — contain the material and trim- 
ming both. Not expensive either. — 
Sibley, Lindsay $ Curr Co., Rochester. 

The indications are that shaggy stuffs 
will be most popular; the camel's hair 
fabrics that possess a rich, luxurious look 
and drape so easily. Tweeds — good, 
old-fashioned, sturdy tweeds — will be 
used for street suits and rainy-day out- 
fits. These are here already. Exclusive 
styles; no two alike; full patterns. — 
Stone, Fisher <$; Lane, Tacoma, Wash. 

Dress Goods. — The question of the 
hour — What for fall? The question is a 
momentous one, far too big a one to 
settle in a paragraph. Let us settle it 
by letting you settle it for yourself here 
at the store. We want our customers to 
understand that they are perfectly wel- 
come to compare, examine, criticise and 
admire to their hearts' content. Spend 
all the time necessary to form an opin- 
ion. We have a vast stock, a compre- 
hensive stock, and there are hundreds of 
beautiful alternatives. Therefore we 
know one's mind cannot be made up in 
a moment, and therefore also we say, 
"look before you buy" — and welcome. — ■ 
The Robert Simpson Company, Toronto. 

New Fall Flannels. — It's a queer sea- 
son. Already, likely, August, which is 
expected to drive you to most diaphan- 
ous materials as to costume comfort and 
compel you to seek the breeze of sea- 
shore, lake or palm leaf fan, has sug- 
gested the warmth of flannels as pleas- 
ant. Good! The new flannels are ready 
— here in assortment to rival anything 
you have seen before. — Sibley, Lindsay 
$ Curr Co., Rochester, N. F. 
GOODS 



OF SELLING PHRASES 



355 



When Louis XI took Picardy from 
Flanders he little thought that he had 
secured for France the spring of eternal 
beauty in dress stuffs. But he had, and 
to this day when Monsieur de Couturiere 
wants some new finery he goes to some 
of the towns of Picardy and gets his 
ideas worked out by those quaint, pains- 
taking weavers on their hand looms. 

Yet never before in our history have 
the novelties been less extreme than this 
year. There are no flights of colors, no 
scintillating brilliancy of weave, nothing 
that would make a woman, wearing any 
of these exquisite stuffs, attract the at- 
tention of a passing crowd. On the 
contrary, they are novel for exactly the 
opposite characteristic. Everything is 
subdued; there is a well-bred air — a 
sort of subtle beauty that shuns the at- 
tracting of attention, a withdrawing 
from everything that is the slightest bit 
bizarre. — Schipper fy Block, Peoria, III. 

Our display of Dress Goods for Fall 
is of transcendental beauty and loveli- 
ness, rivaling in variety, richness of ma- 
terials, beauty of designs and colors, and 
in exclusiveness and quantity, any similar 
display to be seen in European and 
American fashion centers. — T. Eaton 
Co., Toronto, Can. 

The great Dress Goods Department 
claims a large share of your attention 
to-morrow. We cannot do better than 
ask you to come. There is so much to 
see, so little space to describe in. We 
print here some extra values — goods we 
know are down to bedrock price. Ask 
to see them particularly Monday. Start 
from them -as from solid ground, for 
once you get among the illimitable vari- 
eties of texture, pattern and weave 
you're likely to be overwhelmed with the 
mere profusion of riches. — Robert Simp-' 
son Co., Toronto, Can. 

The new dress goods are here — down 
on the counters where you can see them 
and feel them and judge for yourself. 
We have searched the world over and 
from every corner we have brought 
something of what we considered best. 
You will find old friends; some new 
weaves, and here and there a new finish. 
But the greatest change you will find is 
in the colors; simple, rich, handsome; a 
certain stateliness and almost regal 
beauty. — S chipper $ Block, Peoria, 111. 

Read this: $3.50 to $8.00 dress fab- 
rics, imported by Matthews, $1.25 a 
yard. Know Matthews? He's Chi- 
cago's most celebrated ladies tailor. 
Place in Jackson Boulevard, No. 44. He 
makes costumes for those who want the 
best the world has to offer. Ask him 

DRESS 



how much he'll charge to design a suit 
for you. He'll name a price that'll give 
you a dizzy spell. But his creations are 
worth all he asks. During a season he 
never turns out two suits alike. This 
makes it necessary for him to import an 
immense variety of woolen dress goods. 
When the end of a season approaches 
be transfers every remaining piece to the 
big store. He makes the price so low 
that we simply can't resist. To refuse 
would be like turning back legal tender 
when it's offered at 25 per cent, of its 
face value. He has a motive. He will 
not show anything for fall that he ex- 
hibited for the summer season. He 
cleans his tables and displays entirely 
new materials. 

No Chicago store can sell you dress 
goods such as these at any price. They 
can't get them. In each piece there is 
enough for one tailor-made. The 
weights are suitable for fall and winter, 
though Matthews calls them summer 
goods. Our new autumn goods are no 
heavier. There are 500 distinct patterns, 
no two alike. If you could buy these 
fabrics you'd have to pay from $3.50 to 
$8.00 a yard. You'd willingly do so be- 
cause they're beautiful beyond your live- 
liest fancy. They're exclusive. Fashion 
has produced nothing newer or more 
appropriate. Will you look? — Siegel, 
Cooper $ Co., Chicago, III. 

Look at it a foot away and you'll 
think you are looking at a good summer 
gingham. Run your hand over the right 
side and you'll believe it's a serge with 
a little twill. But touch it on the under 
side and you'll feel the short, fuzzy nap 
that makes it a flannelette. — Wana~ 
maker's, Philadelphia, Pa. 

A radical change has taken place — 
novelty reigns supreme for general wear. 
The family of Zibelines and Scotch 
Tweed effects are to the fore — every 
possible combination in rough-coated, 
soft-woven materials in all weights and 
colorings — cloths with the soft, glossy 
hair thrown upon the surface until it 
covers a multitude of constructions and 
effects — knotted yarns in mixed plaids — 
mingled colorings in odd stripes, etc. — 
McCurdy $ Norwell Co., Rochester. 

Black Dress Goods, as usual, are the 
first to sound the warning note that 
summer is hurrying by. Already coun- 
ters and shelves are well filled with the 
new weavings for fall. Those who find 
it most convenient to do dressmaking 
early will approve assortments as en- 
tirely satisfying. New cloths are ex- 
ceptionally rich. — Sibley, Lindsay <£• 
Curr Co., Rochester, N. Y. 
GOODS 



356 



ADVERTISERS CYCLOPEDIA 



Autumn dress goods. Zibelines give 
zest to the strong tide of rich dress 
stuffs that is rolling in. Their furry 
folds are ubiquitous. Quaint color 
treatment frequently accentuates the 
odd grace of the silky, glinting hairs. 
The plain is elegant — the acme of quiet 
elegance — in spite of its shagginess. And 
there are checkered effects, plaids, 
thrown over more brilliant plaids, 
stripes, bars, spots — bearded and dyed 
Zibelines, as you've never seen before. 
The early display is replete with inter- 
est. But the rough effects do not 
monopolize all the admiration. Simpler 
weaves hold their own right well. — B. H. 
Macy $ Co., New York. 

A Dollar Dress Goods Sale. — At a 
dollar a yard most every good store has 
a plethora of fabrics to offer, and so 
far as the price is concerned this hap- 
pening isn't remarkable. It's what you 
get for your money that puts this offer- 
ing on a pedestal by itself. And the 
variety is quite as astonishing as the 
value, for there are no less than forty 
different styles and colors, worth $1.50, 
$1.75 and $1.98, at $1. Not the passe 
fabrics that smirch the honor of most 
of the glowing advertisements one reads 
in the papers, but bright, fresh, new. 
Here is a list, so you may judge for 
fashionable fabrics — the very newest of 
them — yourself. — Stone, Fisher <$■ Lane, 
Seattle, Wash. 

Favorite Flannels. — They certainly are 
favorites, and big ones at that, if daily 
sales are a criterion; pretty near every- 
thing fancy calls for is here and the 
goods are all new; perhaps there will 
never again be a time when a little 
money will purchase such elegance. — The 
Boston Store, Milwaukee, Wis. 

First Show of Priestley's Black Dress 
Stuffs. — This initial display is bound to 
be of interest to women who dress cor- 
rectly, and for the sake of viewing these 
beauties and learning what coming 
styles will be you will be welcomed to- 
morrow. At no time do our people ever 
urge you to buy — that is regarded here 
as "bad form." So this advertisement 
is a welcome, just as big as we can make 
it, to see these newest productions of the 
world's wizards of the loom. — Stone, 
Fisher <§■ Lane, Tocamo, Wash. 

Another Grouping of "Tub" Fabric 
Values. — So great has been the demand 
for these elegant textiles since inaugu- 
rating our semi-annual cleanup sale that 
almost every day we find it necessary to 
re-group broken lines and odd lots in 
order to get an assortment at a price. 
No prettier goods in coloring and pat- 

DRESS 



tern, and certainly none of finer texture, 
have been offered at retail this season in 
Los Angeles at such attractive prices. 
This new grouping for Wednesday sell- 
ing is one of the best we have been able 
to make and shrewd purchasers will find 
some very satisfactory bargains. — Ham- 
burger's, Los Angeles, Cat. 

A rousing sale of new Spring waist- 
ings. — The Falace, Spokane, Wash. 

Bargains in outing flannel. The warm, 
cozy qualities of outing flannel makes it 
a highly acceptable material for house 
wrappers, children's night gowns, pa- 
jamas, and the like. — Sibley, Lindsay S[ 
Curr Co., Bochester, N. Y. 

Extraordinary dress goods attractions 
in black and colored mohairs. We are 
showing the most complete assortment of 
imported brilliantines and Sicilians — 
these fabrics are the finest of their 
grades that it is possible to procure the 
world over. — O'Neil's, Neiv York. 

The Pandora of stocks. It is to be a 
season of dress trimmings. Multitudes 
of beauty sorts here. For a season or 
two dress trimmings were dormant, but 
since the revival of the Empire styles the 
progress in richness has been going on 
and on, until it has culminated in a be- 
wildering aggregation of exquisiteness. — 
Schipper 4f Block, Peoria, III. 

Trade kindlings — to raise quick steam 
in dress goods selling. — J. B. Libby Co., 
Portland, Me. 

" I wait every year for this sale." 

She said it of the dress goods rem- 
nants that are having things all their 
own way in the salon usually devoted to 
fine foreign stuffs. 

Lots of others do the same thing. 

Yesterday a man came in with a 
twenty dollar bill. "Pick me out that 
much, please," he said. "I want the 
stuff for some poor children." 

He's been doing it for years. 

All lengths, from enough for a shirt- 
waist up to whole dress patterns, and 
all the cotton goods this year.- — Wana- 
maker's, Philadelphia, Pa. 

Early Autumn Dress Goods. As to 
the materials; All-wool. The most pop- 
ular weaves for the early Fall. A full 
color assortment. And richness and 
depth in every cloth and color. 

As to the prices.- We made this pur- 
chase long before the recent advance in 
the prices of these goods. When we re- 
new our orders, the higher prices must 
prevail. The advantage of our fore- 
sight is yours now— immediately, how- 
ever, or it will escape you. — The W ana- 
maker Store, Philadelphia, Pa. 
GOODS 



OF SELLING PHRASES 



357 



A batch of dress goods bargains. Two 
extremely interesting groups of dress 
goods, at captivating new prices, hold 
attractions for the dress-planning 
woman to-day. — Wanamaker's, New 
York. 

Authorities agree that the coming fall 
and winter will be a strong trimming 
season, and that the variety of trim- 
mings used will be limited only by the 
ingenuity of the makers. To say that 
our trimming department is ready is 
to put it mildly, for last season we held 
one of the most searching clearance sales 
that any department of the store has 
ever seen, with the result that, staple as 
many of the trimmings were, this sea- 
son starts with a splendid, new, fresh 
line. 

Probably the newest style is the color- 
ed applique in Oriental effects. Last 
season saw the forerunners of the style; 
this season the assortment represents a 
much greater variety. Black, white and 
black-and-white appliques are also 
prominent in the showing. 

Wood silk bands are stronger than 
ever. About all styles are represent, 
from the narrow gimps to wide cluny 
bands; made of the same material are 
numberless styles of pendants, tassels, 
girdles, frogs, fourrageres, stoles and 
collars. 

Somewhat more novel is the wood silk 
passementerie. This comes in staple 
colors such as pongee, tans, navy and 
black. 

Spangles will be used to a consider- 
able extent on fine costumes. — Taylors, 
Cleveland, O. 

The New Woolen Stuffs for Fall.— 
The Tweed idea took such a firm root in 
everybody's mind last spring that the 
manufacturers couldn't get it out this 
fall — so very wisely they have gone on 
making tweeds, but prettier tweeds than 
ever before, to be used in tailored suits 
and skirts. 

Those with a glint of color through 
them are by far the best. Untwist a 
small piece, and you will find a little bit 
of color curling around the thread here 
and there, and showing up on top in a 
little lump. Or sometimes the thread of 
color runs through, evenly woven in with 
the rest. 

In most of these new suitings the 
threads one way are white — which gives 
them a nondescript mixed effect that is 
very delightful. — Wanamaker's, Phila- 
delphia. 

This is Muncie's foremost dress 
goods store. Foremost in style — fore- 
most in variety and foremost in the 

DRESS 



economical pricing of the charming fall 
fabrics. Whatever is fashionable can 
be found here. The stock has been se- 
lected with a view of meeting every 
want. Variety is immense and in the 
widest possible price range. From the 
lowest priced fabrics to the very rich- 
est our assortment is most complete. — 
The Fair, Muncie, Ind. 

No matter how difficult you may be to 
please, we are sure that you will find 
something among the new dress goods 
to suit you. 

Everything that fashion favors this 
fall is here — all the new weaves, new 
colors and every conceivable shade that 
you could wish for. Not only is the 
collection of dress stuffs most liberal in 
variety and price range, but the values 
we offer cannot be matched elsewhere — 
a fact that can be more easily demon- 
strated by comparison. — Gable $ Co., 
Altoona, Pa. 

The warm and fretful days have 
gone. Now for cooler thoughts. It 
costs some women more money to dress 
than others pay for the same goods, 
made up in corresponding vogue. That 
is because prices are not the same every- 
where. It may take a little time to find 
the right place, but you will shorten 
that time by coming here. Our vari- 
eties are unusually large and beautiful. 
The best foreign and domestic makers 
of gown stuffs have their representa- 
tive values on exhibition here. Some 
lines are exclusive with us in Newark. 
The rich and beautiful fabrics tell the 
story of their goodness and worthful- 
ness far better than our words can ex- 
press. For further particulars of the 
following bargains see the goods them- 
selves. — Hahne § Co., Newark, N. J. 

Such underpricing of black dress goods 
as even this house never knew before. 
Not an ordinary occasion. Not even to 
be measured by the special offerings 
which have drawn the attention of Brook- 
lyn women here again and again this 
spring. To-morrow's offerings of black 
dress fabrics stand alone and unparal- 
leled in the history of Brooklyn merchan- 
dising. — Abraham $ Straus, Brooklyn. 

Our dress goods stocks will hold their 
decided leadership this spring by an un- 
usually strong showing of staples and a 
superior display of the new and novel. In 
the showing are silk and wool eoliennes, 
silk and wool Crepe de Paris, plain and 
fancy Mohairs, Panama cloth in swell 
checks; taffeta cloth, rope eolienne, Rox- 
ana suiting, granada suiting, henriettas, 
rainproof coverts and more. — L. S. Plant 
$ Co., Newark, N. J. 
GOODS 



358 



ADVERTISERS CYCLOPEDIA 



Somewhere between the loom of the 
maker and your purse there has been a 
good bit of money lost by someone. 
These are the most fashionable of fabrics 
and were never meant to be sold for less 
than two dollars a yard. The foreign 
maker was late in delivering. New York 
importer had order cancelled. That's 
far as we know the story. Most interest- 
ing part to us is that they are here for 
you for so very little. — Sibley, Lindsay $ 
Curr Co., Rochester, N. Y. 

"What the smart dressers will wear this 
summer. "Wash materials claim most at- 
tention. It is generally conceded that the 
wash fabrics of this season are more 
beautiful and better adapted for summer 
comfort than any of any previous sea- 
son. Their texture is very fine, filmy and 
in plain, dignified designs, which refresh- 
es one to look at, let alone to wear. It 
seems the makers have kept more in mind 
the idea of conveying a cool, refreshing 
appearance, as well as the actual com- 
fort to the wearer. — Emery, Bird, Thayer 
Co., Kansas City, Mo. 

This is the season of new and beautiful 
goods in all departments, arriving daily 
from the great Eastern markets. "When 
one sees the beautiful goods turned out 
each season one would think the manu- 
facturers had reached their limit, yet 
each succeeding season sees patterns more 
beautiful and artistic. — The Crews-Beggs 
Trading Co., Leadville, Col. 

Just received yesterday a supply of 
this popular half wool fabric, in cream, 
black, brown, pink and gray. We were 
only able to secure a limited lot this 
early in the season, so we would urge 
those who have been waiting on this ship- 
ment to be here early. Remember, this 
is the only store in Spokane where Danish 
cloth is for sale. — Funk Bros., Spokane. 

" Let your summer dress be any ' color 
so it's white,' " is one of Dame Fashion's 
dictums this season. — Schipper $ Block, 
Peoria, III. 

" And I turned and looked — she was sit- 
ting there 

In a dim box over the stage ; drest 
In that muslin dress, with that full, soft 
hair, 

And that jasmine in her breast!" 

The bewitching charm of a dainty girl 
in a white muslin dress has turned many 
heads, before and since that night at 
the opera. And this summer — look out! 
There will be white dresses everywhere. 

We are sure this is the best store in 
which to buy those beautiful, soft and 
sheer fabrics for summer dresses. — Blum 
Bros., Philadelphia, Pa. 

Having made an enormous contract for 

DRESS 



these goods several months ago, we are 
enabled to-day to offer 210 pieces of 
them at a ridiculously low price. They 
were made to our special order at the 
mohair Sicilian center of the world, 
Bradford, England. The goods, you 
will observe, are strictly high grade, lus- 
trous and reliable — there is nothing in 
dress materials so popular. Mohairs de- 
servingly merit this popularity, because 
of their desirability for traveling pur- 
poses, seaside and mountain wear. — H. 
O'Neil $ Co., New York, N. Y. 

No waiting for frost to open the silk 
and dress goods burrs — the new stuffs 
have broken their cases. The attractions 
are countless and include the choicest 
weaves and colorings of the best known 
manufacturers on both sides of the At- 
lantic; and as they were ours by con- 
tract months ago before there was any 
excuse for raising the prices, we are free 
to do the opposite, lessen them as judged 
by current values, and now for the stuffs 
— here are a few presented with the con- 
fidence that approval will promptly fol- 
low. — The Boston Store, Milwaukee, Wis. 

Distinctive Fashions — New Suits for 
Fall. — Kilting is to be a feature of the 
new skirts, and the seams are slotted; 
almost the same goods as a year ago, 
save that they get a little bolder, the 
cheviots rougher, the Bannockburns look- 
ing a little more like the original Scotch 
affairs. Flounces are on the wane; the 
kilting before mentioned has taken its 
place, save on the pedestrienne skirts, 
where stitching and pointed tucks hold 
high court. And the variety is broad 
enough to satisfy the most fastidious 
woman. There was never a season began 
so auspiciously. — Stone, Fisher <$£ Co., 
Tacoma, Wash. 

Dress goods with quality and style. It 
would be useless and contrary to the 
Big Store's policy to arouse your expec- 
tations and then disappoint you, but we 
feel perfectly safe in laying a great deal 
of stress upon these remarkable dress 
goods offerings — remarkable because 
they possess quality and style far be- 
yond the degrees indicated by the prices 
which are so exceptionally low. that no 
one with the purchase of a dress in view 
should miss this opportunity to have the 
best and at the same time economize. — 
Siegel-Cooper $ Co., Chicago, III. 

Christmas Waist and Dress Patterns. 
— A month ago we began putting up in 
boxes enough of our prettiest dress goods 
to make gowns or shirt waists. They are 
the best of gifts — for they can be made 
up when you will and as you will. — 
Wanamaker's, Philadelphia, Pa. 
GOODS 



OF SELLING PHRASES 



359 



Dress Goods Remnants. — Business has 
been brisk in our main dress goods sec- 
tion, and that means an accumulation of 
short lengths of the best selling fabrics 
in colors and black. These were in the 
way, and they have been sent to the base- 
ment with a ticket which insures their 
immediate departure. — Mandel Brothers, 
Chicago, III. 

With one large aisle full to overflowing 
with commodious stocks of the season's 
latest, surely makes it worthy of a visit 
from every woman who has a want in 
this line. The assortments are complete, 
the range of prices so wide that any al- 
lowance can be met, and every piece of 
material offered is of dependable qual- 
ity. — Fowler, Dick $• Walker, Bingham- 
ton, N. Y. 

Take time to visit our dress goods sec- 
tion. Get posted on what's to be worn 
this spring. You will not be disappoint- 
ed in variety of the assortment; you will 
not be disappointed with the values. 
Come in and look them all over; we are 
showing everything desirable in dress 
goods from the lowest to the highest 
priced. — Eastman Bros. $• Bancroft, 
Rockland, Me. 

First glimpses of spring merchandise. 
All over the store new spring things are 
crowding in. You'll forget the snow- 
drifts, madame, as you see the shimmer 
and color plays and cunning weaves and 
graceful draping of the silks and wools 
and cotton stuffs from over the sea. 
Then there are dozens of costuming hints 
in the new suits, skirts and waists, and 
bits of brightness and novelty all around. 
Come and look, whether you care to buy 
or not. — Blamed $ Von Mauer, Peoria. 

The dress goods salons give large show- 
ing to commencement and bridal stuffs. 
Part of the showing to the blush tints 
of white; these for bridesmaids, for 
evening gowns, and for beautiful after- 
noon frocks. There is more variety of 
white fabrics on show than many stores 
would dare to gather of many colors. — 
Gimbel Brothers, Philadelphia, Pa. 

Flannels and other fabrics at prices 
never advertised before. — Boston Store, 
Milwaukee, Wis. 

You never had a better chance to buy 
fine dress goods. We've marked down 
every yard, black or colored. — Joel Gut- 
man $ Co., Baltimore, Md., Jan. 18, 1903. 

We are clearing out all oddments in 
the wholesale department — nearly every 
steamer coming from the other side from 
now on will bring us something new 
in the way of staple and novelty dress 
goods that will need room. — Strawbridge 
<§• Clothier, Philadelphia, Pa. 

DRESS 



Nothing is cooler or more suitable to 
the season than many of these fabrics, 
especially for skirts, to wear with shirt 
waists. Besides these, all our most staple 
of weaves are being sold at prices that 
are the greatest inducement for making 
purchases now for future use. Every 
yard of goods in the department can 
be bought during this July sale at from 
10 to 40 per cent, less than the same 
goods will be sold later. Just think 
what this means on the most staple of 
all dress materials. — The Beall Living- 
ston Dry Goods Co., Columbus, Ohio. 

New flannel waistings. — Prettier than 
ever are the designs of flannel waistings. 
Weavers are not behind cotton designers 
in catching beauty of design and color. 
Here is a newcomer in an attractive 
silk stripe pattern, soft and light, such 
as any woman might covet. — Sibley,, 
Lindsay <$• Curr Co., Rochester, N. Y. 

Challis. An even fifty-two pieces 
dainty stripes and scroll, all the new 
stylish colorings, a value that sells reg- 
ular at 12 l-2c. for only 9c. a yard. — 
Boston Store, Milwaukee, Wis. 

Prices on New Dress Goods That None 
Can Afford to Overlook. — Dress goods 
business all over the country hasn't been 
what it should be. Warm weather hin- 
dered the selling. We're taking the bull 
by the horns — cut prices — vigorously — 
sharply — deeply — and every yard of 
goods is fresh and new — which makes the 
reductions all the more remarkable. To- 
morrow will be a busy day. — Golden Rule, 
St. Paul, Minn. 

The sweetly simple texture of our new 
line of novel English weaves are the 
latest London rage in summer wear. — 
McConnell £ Co., Scr anion, Pa. 

Dress Goods. Again we court your ap- 
proval, this time with stocks even bet- 
ter, more select and more varied than 
those with which we won such a largely 
increased share of patronage in the sea- 
son which ended when the present season 
began. — Charles H. Bear, York, Pa. 

Your own eyes will tell you at a glance 
what lovely, fine, soft stuff it is. And if 
you examine it closely — through a mag- 
nifying glass — you will have further 
proof of its goodness— only the best yarn 
shines and glistens like that. — The Wana- 
maker Store, Philadelphia, Pa. 

Dress goods cut in half. This anni- 
versary week we have cut the prices of 
some of our most wanted dress goods in 
half. It means a loss to us, of course- 
yet it will mean a new high record in 
sales — just what we are after. You will 
never read of greater values. — Adams 
Dry Goods Co., New York, N. Y. 
GOODS 



360 



ADVERTISERS CYCLOPEDIA 



A magnificent showing of exclusive fall 
dress goods. Such a comprehensive ex- 
hibition of new fall fabrics was never 
before offered Chicago women — and the 
prices are wonderfully low. — Mandel 
Bros., Chicago, III. 

It's making up time now of thin 
dresses. For the proper materials visit 
our great wash goods section. — W. A, 
McNaughton Co., Muncie, Ind. 

Mohairs for Waists. — Loom wizards 
spring another surprise for us this fall. 
What do you suppose they have planned 
for the popular waistings ? Mohairs, yes, 
mohairs — the cloth which the present 
generation has only thought of as being 
in black and cream. Here's a revela- 
tion — plain mohairs, mohairs with fig- 
ures, dots, and stripes, and you can't 
picture, until you see them, the beautiful 
color effects the sheen of their surface 
gives. — Sibley, Lindsay fy Curr Co., 
Rochester, N. Y. 

There is a special charm about these 
fresh and immaculate Dress Goods as 
they appear to-day in the wonderful full- 
ness of variety. — Wm. M. Shepherd, Car- 
rollton, Ohio. 

New and beautiful wash fabric. Chif- 
fon lesse is the newest and daintiest wash 
material that has come to us this sea- 
son from across the pond. This exquisite 
imported wash dress fabric has the soft 
voile effect and is woven in plaids and 
stripes in the light shades of blue, pink, 
helio and gray, as well as black and 
white checks and stripes, making an ideal 
fabric for evening costumes and party 
dresses. In other cities these same goods 
are being sold at 35c. a yard, but because 
we secured them under price we offer 
them while they last at 25c. a yard. An 
idea of the beauty and worth of these 
goods can be had by a look at them in 
our Main street window. — Sturtevant's, 
Zanesville, Ohio. 

Any woman who's ever bought ging- 
hams knows that " Bate's Mills " on a 
piece of seersucker gingham means fast 
colors, strong fabric, pretty patterns — 
general excellence, in short. While very 
good for dresses, wrappers and other 
of the more common uses, these ging- 
hams are especially recommended to 
nurses, waitresses, etc., because they'll 
stand no end of hard usage, frequent 
laundering and rubbing; colors are abso- 
lutely fast. Shown in plain colors, shep- 
herd checks and stripes from 1 to 10 
threads white. — /. W. Robinson Co., Los 
Angeles, Cal. 

Extra dress goods values. All wool 
suitings; plaids of various shades, to- 
gether with even checks, on cream 

DRESS 



grounds; the very sorts you see made up 
into the cleverest tailored gowns. A 
choice lot of odd lengths and remnants 
of stylish dress goods are on sale at half 
price — suitings for tailored garments, of 
broadcloth, Venetian, serges, cheviots, 
voiles, Scotch and English suitings in 
handsome patterns; and silk and wool 
crepes de chine in light shades for even- 
ing gowns; plain and fancy effects. — /. 
W. Robinson Co., Los Angeles, Cal. 

Wool dress goods reduced. Special 
sale Saturday. Special offering in the 
dress goods department for to-morrow 
consists of quite a variety of materials. 
All are desirable and the reduced price 
is so low that you cannot fail to see the 
wisdom in taking advantage of the op- 
portunity to secure a dress pattern. 
Among them you will find one piece each 
cream and white wire cloth. A hand- 
some thin material for separate skirts. 
These goods are 45 inches wide. — The 
Crescent, Spokane, Wash. 

Danish cloth for bathing suits. Many 
women prefer to make their own bathing 
suits, following some particular pattern 
which they can't buy ready-made. Want- 
ers of bathing suit materials will find 
Danish cloth exceptionally good, as the 
colors are absolutely fast, the cloth 
(mixed wool and cotton) unshrinkable. — 
Coulter Dry Goods Co., Los Angeles, Cal. 



New prices on sheer dress stuffs in 
black. These beautiful silk and wool ma- 
terials are made with all the cunning 
of a master weaver and designer ; they're 
brilliant with silk, durable with sturdy 
wool, and so good that we seldom can 
get enough to satisfy our customers, to 
say nothing of reducing prices. Thank a 
small lot for to-day's reduction. Every 
piece is the exclusive product of a for- 
eign maker — there are broadtail eolien- 
nes, soft crepe de chine, Courtaules' 
eoliennes (from famous English mills) 
with a number of others; beautifully 
soft and lustrous, every piece; in fact, 
they are the best grades we carry in 
such goods, and represent values as high 
as $3.75 a yard. It's really a shame to 
let them go for $1.95.— Coulter Dry 
Goods Co., Los Angeles, Cal. 

We can't remember the time when 
such elegant fabrics as these have been 
offered at so low a price. We couldn't 
go out and buy them and then sell them 
to you at this price. Our only reason for 
making the price so extremely low is 
the absolute need for room. There is no 
gainsay about these goods. They are as 
pretty and dainty as anybody could wish 
to wear, and the saving is of considerable 
importance. — Bernheimer's, Kansas City. 
GOODS 



OF SELLING PHRASES 



361 



Because we will not carry novelty 
goods into next season — you have this 
unusually generous offer to-day. Novelty 
suitings in light weights and light colors 
— plaids, broken checks and similar 
weaves in cream and white grounds, with 
black, lavender, pink, light gray and 
similar shades in the figure; not old- 
timers nor garish styles, but our own reg- 
ularly-selected spring and summer 
stocks for select trade. These goods are 
so wide that six or seven yards will make 
a whole suit; and at to-day's price you 
can buy two or three skirts or entire 
gowns for the usual price of one. — 
Coulter Dry Goods Co., Los Angeles. 

Quality dress goods — great values. 
The unquestioned success of our dress 
goods selling this season proves conclu- 
sively that we fully meet the require- 
ments of the hour with styles, exclusive- 
ness, assortments and price. Discrim- 
inating buyers — those versed in dress 
goods values — will readily appreciate 
these exceptional offerings for to-mor- 
row. — Crow $• Whiternarsh, Cleveland, O. 



Our dress goods stock must be re- 
duced, and to accomplish this have de- 
cided to place on sale some splendid lines 
of seasonable materials — wanted ma- 
terials for present or future use at splen- 
did saving to you. Read carefully the 
following and come to-morrow, the first 
day of the sale. — B. McKay §• Co., Ham- 
ilton, Can. 

Dress goods are fascinating this spring. 
We can't remember a season when dress 
goods were more captivating and lovely 
than they are this spring. Our showing 
is so large, so comprehensive, so rich in 
novelties, so prolific in the finest French 
and European weaves that it is hard to 
believe that it has a peer in all Canada. 
— The T. Eaton Co., Winnipeg, Can. 

Already the new white stuffs for waists 
and suits are melting from the counters 
like snow. It's to be a white year; no 
doubt of that. " And these," said a 
woman who went through the store this 
morning, " are the most beautiful white 
things I ever dreamed of." — Schipper $ 
Block, Peoria, III. 

A sale of dress goods. Never in the 
regular way of business could such ex- 
traordinary offerings be made. The fact 
is that we have secured upon most un- 
usual terms the entire surplus stock of a 
large importer; we have also closed out 
at remarkable price cuts several large 
lots from domestic manufacturers. New, 
choice goods all of them. — Koch $• Co., 
New York. 

Be sure of your dress goods store. A 
dress goods purchase is unlike most other 

DRESS 



purchases — it involves further expendi- 
tures. In addition to the cost of the 
goods, there are the trimmings — the mak- 
ing, the findings, etc.— all totaling a con- 
siderable sum. If the cloth proves un- 
satisfactory then the dress is a loss. 
There is this to be considered — be sure 
of your dress goods store. Our dress 
goods reputation extends over fifty 
years of continuous retailing — the store 
is widely known as a reliable dress goods 
store, where the standard of quality is 
never permitted to deteriorate. No mat- 
ter how low the prices sometimes reach, 
you can always depend on your purchase. 
—Field, Schlick $ Co., St. Paul, Minn. 

Our fall dress goods surpass expecta- 
tion. What we said about our fall dress 
goods was true to the last word — the 
prices must have been right, too — for 
many who merely came to see, remained 
to purchase. Our store has been full of 
delighted and satisfied shoppers since the 
day of the first display — people who felt 
that the show had not been " overbilled," 
so to speak. We renew our cordial invi- 
tation to the ladies to come and inspect, 
price and purchase the most enchanting 
and modestly-marked stock of fall dress 
beauties they have ever looked upon. — 
Lippincott fy Co. } Wilmington, Del. 

Thursday's price attractions among 
fine dress goods. Not so long ago Winni- 
peg would have deemed herself more 
than fortunate in having this magnificent 
display of latest weaves and exclusive 
novelties from which to make her selec- 
tions — the foremost looms of Europe 
could do no better by us. But to have 
them priced so attractively low as they 
have been of late was beyond the wildest 
dreams of expectation. More of the 
same splendid values for Thursday. — 
The T. Eaton Co., Winnipeg, Can. 

Surprising values in handsome dress 
fabrics. The oft-repeated tale of special 
values can't be repeated too often when 
it concerns these lovely dress goods. Im- 
agine such handsome dress fabrics as 
these are for street and evening wear 
being sold at these prices. Flawless in 
weave and coloring. Europe could send 
us none better at their reguular prices. 
— T. Eaton Co., Winnipeg, Can. 

The blue pencil has been busy among 
dress goods. Monday morning many of 
our most desirable dress fabrics — latest 
weaves and exclusive novelties — are 
brought under the point of the blue pen- 
cil. Selection is extremely varied, pre- 
senting the most attractive choice for 
pretty waist and stylish dress lengths 
we have offered gift seekers at any one 
time this season.— T. Eaton Co., Winni- 
peg, Can. 
GOODS 



362 



ADVERTISERS CYCLOPEDIA 



Handsome dress goods, much less than 
usual. Like a child that is never satis- 
fied, increasing business only serves to 
make us desire more. The very special 
prices we have placed on some of our 
loveliest silks and dress goods should 
make Monday one of our busiest days. 
We have made every preparation to meet 
it. Extra salespeople and plenty of 
counter room. Dress and waist lengths 
make the best gifts; they can be made 
up as you will and when you will. — T. 
Eaton Co., Winnipeg, Can. 

Spring dress goods marked down. All 
our new 1907 dress fabrics — every yard 
included — marked at prices that will 
force spirited selling. Original costs 
and real values have been forgotten in 
making these new low prices — the one 
object being to dispose of the goods at 
once. No such genuine bargains in dress 
goods have ever been offered in this city 
— by this or any other store. Every wo- 
man who investigates these offerings — 
and none can afford to miss them — will 
admit at once that this is the time of 
the year for most liberal buying. — Jordan 
Marsh Co., Boston, Mass. 

Invincible value in French voiles. 
Women particularly admire voiles in 
general for their adaptability; for their 
extra rich effects at small cost. French 
voiles in particular for their exquisite, 
unsurpassable colorings. And there's an 
important advantage in buying them at 
Eaton's — extra good quality at extra low 
prices. And the vast variety to choose 
from.— The T. Eaton Co., Ltd., Toronto. 

When we mark down any dress goods 
all who are familiar with our stock 
know that there is something especially 
good for wideawake shoppers. You can 
search the dry goods counters of the 
whole continent and not find a wider 
range of exclusive and high-class ma- 
terials — therefore you will appreciate the 
following interesting reductions. — The 
T. Eaton Co., Toronto, Can. 

Broadcloth is unquestionably the ma- 
terial that will be most used for fall and 
winter costumes. Paris now uses it al- 
most to the exclusion of other wool fab- 
rics — with the natural result that the 
manufacturers are crowded with orders. 
We actually ordered many of our broad- 
cloths a year in advance and thus secured 
a cost figure that permits a price here 
that can hardly be met in any other 
stores. — Abraham <f- Straus, Brooklyn. 

Reduced dress stuffs. The woman who 
shops intelligently — which means that she 
gets lasting satisfaction from her pur- 
chases — will look with high favor upon 
these silk-and-wool crimped eoliennes 

DRESS 



that we own for so little that we can 
sell them at 75c. a yard, though ordinar- 
ily we should have to ask $1.25 to $2. 
Shown in shades of green, lavender, blue, 
brown, champagne and dark blue, 42 to 
48 inches wide. Novelty checks, shadow 
plaids, large and small, and small hair- 
line plaids and checks in light spring 
suitings, are on special sale to-day at $1 
a yard; $1.25 to $1.50 more nearly ex- 
press their true worth. — Coulter Dry 
Goods, Los Angeles, Cat. 

Each day shows us increasingly how 
much in favor these fabrics in the genu- 
ine clan plaids will be this season, as 
well as some effective plaids that have 
no clan relationship. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

In new dress stuffs. Another shipment 
received to-day. As we handle only piece 
goods in strictly dry goods for women 
we no doubt have the largest assortment 
shown in Denison. Prices guaranteed. 
Come and look. — Sidney Elkin, Denison, 
Texas. 

And broadcloths again this spring. 
Nothing more stylish. Once more gray 
suitings and silky broadcloths have 
forced their way to the front in Fashion's 
parade. But really it required no forc- 
ing. They are so pre-eminently stylish 
and dressy that leadership is theirs by 
right. Gray suitings were never so dis- 
tinctly stylish as these handsome new 
suiting lengths we opened up yesterday. 
And the broadcloths ! So soft, silky, and 
even lighter in weight than they were 
last year. — The T. Eaton Co., Winnipeg. 

Silks, dress goods and the favorite nov- 
elties in fabrics make in themselves a 
noteworthy attraction. All the newest 
weaves and colorings are shown and 
many of the designs are very exclusive. 
These are given ample display to make 
inspection a pleasure. We might add a 
suggestion that some of the individual 
patterns shown for the opening cannot be 
duplicated later, especially at the prices 
quoted for to-day and Friday. — John 
Bressmer Co., Springfield, III. 

Waist and dress patterns boxed ready 
for gift-giving. At this season of the 
year we cut up some of our most attrac- 
tive silk and dress goods in lengths suffi- 
cient for waists, skirts and full gowns, 
and put them up in beautiful boxes, 
making them nice for presentation. 
Nothing is added to the cost for this 
boxing, the goods being charged at the 
price at which they would sell by the 
yard. If you choose you can select any 
material from the stock and we will box 
it for you free for the asking. — Hahne 
$ Co., Newark, N. J. 
GOODS 



OF SELLING PHRASES 



363 



Christmas waist lengths. A pretty 
waist length would make the finest kind 
of a Christmas gift. Here are materials 
bought specially for evening waists, in 
the daintiest and newest weaves and col- 
orings, at popular prices. Each waist 
length enclosed in a box for presenta- 
tion. — Stanley Mills $• Co., Ltd., Hamil- 
ton, Can. 

Still splendid values in dress goods for 
Monday's selling. Record selling of a 
year ago makes but poor comparison 
alongside of the remarkable business that 
has been developed as a result of the 
splendid values which have been special 
features of late in this section — in both 
latest weaves of dress goods and most ex- 
clusive novelties. As Christmas remem- 
brances, makings of stylish street cos- 
tumes and charming evening gowns are 
in high favor, and at no time can they 
be bought to greater advantage than just 
now. — T. Eaton Co., Winnipeg, Can. 

Quality dress goods, great values. The 
unquestioned success of our dress goods 
selling this season proves conclusively 
that we fully meet the requirements of 
the hour with styles, exclusiveness, as- 
sortments and price. Discriminating 
buyers — those well versed in dress goods 
values — will readily appreciate these ex- 
ceptional offerings for to-morrow. — Thos. 
C. Watkins, Hamilton, Can. 

Special clearance values are nowhere 
more exceptional than in the dress goods 
store. But to-morrow, in addition to 
the second floor stocks, one of the special 
main floor tables will be laden with 
short lengths of seasonable and stylish 
dress fabrics at prices far below their 
worth. — Frederick Loeser $; Co., Brook- 
lyn, N. Y. 

Dotted Swiss is too attractive ever to 
go out of feminine favor. Nothing is 
more cool and airy and dainty. Few 
fabrics launder and wear with such prac- 
tical success. And this year the om- 
nipresent stripes, plaids and checks have 
found a way among the conservative 
dotted patterns. There are all sorts of 
pretty combinations — for instance, one 
bold overplaid or hair lines sets off the 
pin dots into smart squares. — Frederick 
Loeser <§• Co., Brooklyn, N. Y. 

New plaid dress goods. All the spring 
freshness and beautiful bright colorings 
— just what the girls want for school 
dresses, and they make handsome waists, 
too, for the elder folks. — The People's 
Store, Tacoma, Wash. 

This is the greatest dress goods value 
ever shown — you can't possibly duplicate 
this anywhere for $1.95 — even on spe- 
cial sales — but we want to give you some- 

DRESS 



thing to talk about — want to furnish 
you the best values of a lifetime — come 
in all colors — you can buy as much as 
you like of this $2.50 broadcloth, at this 
sale for $1.00.— The People's Store, Ta- 
coma, Wash. 
• 

We have been agreeably surprised at 
the interest taken in our advanced show- 
ing of spring dress goods. Really, now 
is the time to make selections, for we 
are receiving pretty new goods in our 
silk and dress goods department every 
day — things that are beautiful and up 
to the moment in style. — The Crews- 
Beggs Co., Pueblo, Col. 

A special lot of all-wool voiles in 
handsome spring shades. A most fortu- 
nate purchase brings them here for the 
Friday bargain sale at about half the 
usual price. Full 42 inches in width. A 
fabric that is much in demand for sum- 
mer suits and dresses. — Gimbel's, Mil- 
waukee, Wis. 

Sheer fabrics prevail this spring and 
the gingham weaves and patterns are 
warm favorites. Checks and plaids as 
well as the dainty floral patterns will 
be worn by the best dressers this sea- 
son. — Thompson Mercantile Co., Tacoma. 

Great reduction sale of popular dress 
goods. We offer for to-morrow four im- 
mense lots of this season's most popular 
dress fabrics at sharp decided price re- 
ductions. Included are the much wanted 
and practical worsteds, serviceable tweeds 
and good wearing homespuns, in smart 
overchecks, broken checks, shadow 
checks and stripe patterns, also a num- 
ber of plain cloths. The lots present a 
full range of best and richest winter 
shadings to select from. Many of these 
lines are belated shipments now on sale 
for the first time; others are broken 
ranges left from this season's importa- 
tions. Select early while assortments are 
at their best. — Thomas C. Watkins, Ham- 
ilton, Can. 

Distinctive styles in children's dresses. 
We have achieved the knack of dressing 
little girls well, with taste and refine- 
ment. To do so we find it necessary to 
draw on three different sources of sup- 
plies, from our own skillful tailors of 
children's garments — and they are as 
good as the best — on New York and on 
Paris. Here are sturdy little dresses for 
the school wear, handsome little affairs, 
good enough for Sunday best, and little 
gems, French all over, stars that will 
shine at party or fashionable function. 
Mothers will find the price moderation 
for these handsome dresses in the nature 
of a very pleasant surprise. — The T. 
Eaton Co., Winnipeg, Can. 
GOODS 



364, 



ADVERTISERS CYCLOPEDIA 



Monday's special mention among the 
dress goods. We have raised our value 
standard in the dress goods section higher 
than ever it was raised before in Winni- 
peg, and there'll be no lowering it this 
side of stocktaking. But it's more than 
ordinary large values in dress goods that 
we are offering, the fabrics themselves 
represent the infinite resources of the 
world's best weaves. Dress materials that 
it's a privilege for a woman to choose 
among — at almost any price. Monday's 
special mention concerns suitings and 
coatings. — The T. Elton Co., Winnipeg. 

Sale to-day. Children's white dresses, 
48c. An exceptionally good quality of 
lawn is used in these dresses, considering 
the price, and they are very prettily 
made. French dresses, with tucks front 
and back, trimmed with pretty pearl but- 
tons on the broad plaits. Garments to 
fit little folks 2 to 4 years of age. See 
them in children's wear department on 
second floor. — Chas. P. Nathan Co., Sac- 
ramento, Cal. 

Even though you may not be ready to 
choose the new dress, we know that you 
will enjoy coming and inspecting the new 
dress goods that are now ready. Ladies 
who have been here have shown their ap- 
preciation of the splendid stock by in- 
vesting when they came merely to look. 
Our constantly increasing sales in this 
department is a sure indication that peo- 
ple realize the fact that our dress fabrics 
represent the best and most stylish 
weaves and color effects to be had, also 
that our prices are correct. — Gable Co., 
Altoona, Pa. 

Enthusiastically received and flying out 
fast. The soft quality, fine weave and 
lusterless dry finish are considered very 
smart this year for coat and skirt suits 
for street and traveling wear. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

New dress goods underpriced. Easter 
over, the new dress stuffs again reclaim 
their own. The opportunity to select 
just the color of pattern or weave de- 
sired appeals strongly to every woman 
who would secure the most exclusive. 
Our stock is now overflowing with the 
newest and best in both American and 
foreign weaves, and affords a range for 
selection that is most satisfying. Prices 
quoted to-day make this week one of un- 
usual opportunity — one that you can ill 
afford to miss if economy is a feature to 
be considered. To illustrate, we submit. 
— W. M. Whitney '$ Co., Schenectady. 

Costume materials. We began to col- 
lect these excellent fabrics months ago, 
so as to have them ready when you 

DRESS 



were, and you wouldn't expect to see a 
prettier assemblage, besides there is a 
special charm about them as they appear 
in their wonderful fullness of variety. 
The most particular taste will be pleas- 
antly satisfied somewhere in this array. 
Every pattern is as fresh, dainty and 
beautiful as can be. This is not our 
own judgment, it's the judgment of 
those whom we have asked to criticise 
them. It will undoubtedly be your judg- 
ment. — Louis Einstein $ Co., Fresno, Cal. 

Select materials for the dainty gown 
of the girl graduate. Are you to be a 
girl graduate — and are you planning a 
dainty white costume in which to radi- 
antly appear on that day of all days? 
If so, you will be delighted with the wide 
choice of filmy cloths, snowy laces, em- 
broideries, ribbons, etc., offered here — 
all specially selected for their fitness for 
graduate gowns. You'll be delighted, 
too, with the low prices at which we have 
marked these lovely fabrics. Come and 
inspect the showing and let us convince 
you that there's no store in Binghamton 
so excellently prepared to meet your 
taste at smallest cost. — Boston Store, 
Binghamton, N. Y. 

Everything that is smart and fash- 
ionable, every weave that good taste and 
trained judgment suggests, is in our 
present showing. There is a wealth of 
difference in the lines from seasons past. 
Designers and weavers have exerted their 
best efforts to bringing out unusual 
effects and we show them in great num- 
bers. This newness is apparent from a 
glance over the items in the advertise- 
ment — and more so when you see the 
lines. Besides the novelties we have the 
staple stuffs that are always popular. — 
/. G. Myers Co., Schenectady, N. Y. 

Stunning plaids and dainty checks, 
decidedly distinctive; almost masculine 
were it not for a faint tint of color here 
and there which changes them into purely 
feminine fabrics. Panama holds full 
sway and the new shades of tan and gray 
are Dame Fashion's favorites. A host 
of these charming new checks and plaids 
in tans and grays and creams, with plain 
and graduated checks and bars of black 
and colors will be placed on display. — 
O'Donohue, Redmond § Normile Co., 
Omaha, Neb. 

These are colored wool suitings — sty- 
lish, clean, new goods — the best of their 
kind. This season's choicest patterns are 
shown — light and medium grounds over- 
shot with broken checks, plaids and 
small, indistinct lines — stunning patterns 
in fancy mixtures. — Field, Schlick $• Co., 
St. Paul, Minn. 
GOODS 



OF SELLING PHRASES 



365 



DRESSMAKING 



For three days more we will make these 
suits to measure for $16.75 and $21.75 
each. Made to your own individual re- 
quirements. Fit and satisfaction guar- 
anteed. Your choice from over 100 dif- 
ferent materials, to be made up in any 
one of the seven styles shown in this il- 
lustration, for $16.75 or $21.75. You se- 
lect the style and material you like best; 
we take your measure and deliver your 
suit within a reasonable time as near 
faultless as human skill and high-class 
workmanship can produce it. The seven 
models pictured above were selected after 
careful consideration as being the best 
all-round styles of the season, and be- 
cause we believe they are styles which 
will be as desirable for next fall as they 
are now for present wear. New blouse 
suits, new collarless suits, new semi- 
fitted suits, new three-quarter coat suits, 
new jacket suits. The seven different 
models and materials from which orders 
will be taken are shown on forms in our 
windows and in a special section of our 
suit department on second floor, which 
we have devoted exclusively to this sale. 
Here we display a range of more than 
100 drapes of fine quality all-wool ma- 
terials from which you may select, in- 
cluding: Broadcloths, English cheviots, 
Sicilians, fancy worsteds, French voiles, 
Scotch tweeds, and men's wear mixtures 
in desirable color effects. Every suit will 
be man tailored, handsomely trimmed 
and lined with fine quality satin or taffeta 
silk.— R. H. White Co., Boston, Mass. 

We are showing without exception the 
most complete assortments of all the new 
up-to-date spring linings. Most essential 
to the fit and wear of a garment are 
good linings. H. O'Neil & Co. keep only 
those of guaranteed superior quality, 
and many of the lines are entirely ex- 
clusive with us in New York City. — H. 
O'Neil $ Co., New York City. 

Dress linings for Thursday. Extremely 
low prices always prevail at our lining 
counter. Dressmakers, seamstresses, in 
fact all workers with needle and thread 
should profit by these buying opportuni- 
ties. — Mendel <§• Freedman, New Haven, 
Conn. 

Every woman who uses a needle. Sale 
of dressmakers' findings, work-basket 
supplies, notions and linings. This is a 



Malley sale; backed by the prestige of 
thirty-seven previous events of like kind; 
inspired by the certainty of superiority; 
supported by the advantages of a com- 
manding position in both wholesale and 
retail markets. It is comprehensive — it 
covers everything in its line. It is ad- 
vantageous — the reductions are more 
than one-third. — The Edward Malley Co., 
New Haven, Conn. 

New Spring linings. The linings are 
a vital factor in women's wear — great 
care should be taken in their selection. 
Buying here, you run no risk of getting 
the inferior quick-to-go-to-pieces article 
— we handle none but the most dependa- 
ble qualities, whose worth has been fully 
proven. Special low prices to-morrow 
to " open up " the new spring goods. — ■ 
Kaufman's, Pittsburg, Pa. 

Necessary linings conveniently priced. 
— The Broadway Department Store, Los 
Angeles, Cat. 



Notions in motion. We have to-day a 
larger clientele of dressmakers and mil- 
liners than any other notion store in 
Brooklyn. Fair dealing has won this 
favor. We are just as particular about 
the quality of these little things as we 
are about those larger and higher priced. 
— Abraham $ Straus, Brooklyn, N. Y. 

Desirable things for first-of-the-week 
shopping. While the cloth of my lady's 
gown is an important consideration in 
the make-up of a correct costume, it's 
essential that other materials that go 
to make it a creation of art and a thing 
of beauty be in keeping with the quality 
and style of the cloth. Because ladies 
recognize this, our trimmings and linings 
departments are very popular sections of 
the Nevius store. — Nevius Bros. Co., 
Trenton, N. J. 

You don't realize, of course, how im- 
portant the question of trimmings is to 
the looks of your clothes; the color and 
texture of linings; the shape and shade 
of buttons, etc. They seem like little, 
trifling things to you; you never thought 
of it before. We have a department 
where just as much care is given, by 
experts, to testing these things, and get- 
ting harmonious effects, as if it were 
the only thing we did.— Hart, S chaff ner 
<$• Marx, Chicago, III. 



DRESSMAKING 



366 



ADVERTISERS CYCLOPEDIA 



DRESS TRIMMINGS 



New Dress Trimmings Little Enough 
in Price. — Little to pay for a little touch 
of smartness to a dress. Ask at the 
trimming division of main floor, west. — 
Jos. Home Co., Pittsburg, Pa. 

Arrived! Great shipment of new 
dress trimmings. We know you will be 
glad to see them. They are so handsome 
you cannot help admiring the beautiful 
patterns, the rich colorings, the handsome 
effects and the reasonable prices. — Rosen- 
baum Company, Pittsburg, Pa. 

Our First Trade Sale Dress Trim- 
mings. — Short lines, an odd piece or two, 
or lines too scant to admit of making 
up samples for their salesmen — all such 
stock is as much in the way of a big 
wholesaler as is a sore thumb. Im- 
porters take singularly small prices to 
effect a clean-up of stocks at the end of 
their season. But it's all as good as full 
stocks to any one who has a dress to 
trim; and one must use trimmings. So 
our first trade sale of dress trimmings 
begins to-morrow morning, and all the 
bargains that follow, with many more, 
will be specially displayed. — Schipper $• 
Block, Peoria, III. 

New trimmings. It is wonderful how 
the human brain can conceive such ele- 
gance. Every yard of trimming brings 
this thought home to the inquiring, ob- 
serving mind. The world claps its hands 
in ecstacy over particularly lovely group- 
ings and color combinations, but fails 
to think of the laborious hours spent in 
perfecting the work. — Joel Gutman $ 
Co., Baltimore, Md. 

Dress Trimmings. — Generous stocks of 
every fashionable and wanted sort of 
dress trimmings are here. — W. V. Snyder 
$ Co., Newark, N. J. 

New Dress Trimmings — A Superb Line 
of Imported Novelties. — Hennessey's no- 
tion department has a new line of trim- 
mings. They are fresh from Paris and 
represent the best of the Frenchmen's 
charming conceits for the modiste's ma- 
nipulation in gowning fair women. — ■ 
Hennessey's, Butte, Mont. 

" Beautiful," " dainty," " charming," 
" exquisite," " lovely," — in fact every ad- 
jective that lovely femininity uses in 
describing dainty trimmings can well be 
said of this beautiful collection of hand- 



some embroidery. — Bon Marche, Ashe- 
ville, N. C. 

New Laces and Trimmings. — Here's a 
display you'll enjoy. Come and let us 
show you the delicate, beautiful creations 
in the lace and trimming departments. 
Such light, airy, exquisitely fashioned 
handiwork of the most careful manufac- 
ture, such perfection of detail in design, 
such attractive beauty and in so great 
variety that we are sure to please you. 
Many new importations from abroad, 
combined with the best of our own coun- 
try, have just been added to the im- 
mense stocks to make your spring shop- 
ping a pleasure. Now all is ready — we 
ask that you come and give us an op- 
portunity to show you the beauties of 
these departments. — The Wm. Hengerer 
Co., Bufalo, N. Y. 

Lace Novelties. An extraordinary 
showing of lace novelties is required 
this year to meet the demand for fine 
dress trimmings. Of course you will take 
it for granted that we have provided 
everything needed, but you can hardly 
understand what that really means unless 
you have spent much time at the lace 
counter. — Minneapolis Dry Goods Co., 
Minneapolis, Minn. 

Never before in the history of dress 
trimmings has there been such a lavish 
display of materials so varied in shape 
and detail that it is well-nigh impossible 
to go amiss in the matter of choice. Such 
bewildering combinations, perfection of 
designs, harmonious effects in colors need 
only ingenuity to cleverly adapt the 
wealth of braids, embroideries and ap- 
pliques to the adornment of the season's 
gowns. Trimmings are so designed that 
they may be separated and used as mo- 
tifs, making them amenable for various 
styles of treatment. Appliques with 
gold and silver effects are among the 
newest trimmings, and all of the Oriental 
embroideries are enhanced by the glim- 
mer of gold and silver threads. An al- 
most endless variety of gimps is shown 
in many combinations of colors and 
braids, and the richness of the inter- 
mingled silks, velvets and Persian touches 
offers a superb supply of materials with 
which to effect fashion's decrees in dress 
decoration as well as original adaptations. 
— Woodward §■ Lathrop, Washington. 



DRESS TRIMMINGS 



OF SELLING PHRASES 



DRUGGISTS' SUPPLIES 



Couldn't Use It. — Customer — " Say, have you anything 
that you can recommend for a cough? " 

Druggist — " Sure. I have a delightful cough mixture 
that I put up myself." 

Customer — " I'm afraid it won't do. I haven't got a de- 
lightful cough." — Cincinnati Enquirer. 



367 



Vaseline. — In large and small jars. It's 
the blue-seal brand, the genuine. Ex- 
cellent for sunburn, wind chap, rough 
skin, etc. Talking of chaps, better have 
a jar or two handy for the little chaps 
on the Fourth. Stitch in time, you 
know. — J as. A. McCofrey S[ Sons, Phil- 
adelphia, Pa. 

The first step in treating sickness in 
your home is to call in a doctor. The 
next is to get his prescription filled. 
That's our part of the work. We keep 
only the best chemicals and pharmaceuti- 
cals, and are prepared in every way to 
take the best care of your interests. — 
Cooper's Drug Store, Lexington, Ky. 

When sickness comes or accident en- 
dangers life or limb, only the best and 
purest medicines should be used. Frison 
& Sweeting's pharmacy is by universal 
consent named as the most reliable for 
furnishing the best drugs and chemicals 
and sick room appliances and essentials. 
— Frison <$• Sweeting, Bloomington, la. 

There is never a doubt as to satisfac- 
tory trading results at this complete 
drug store. Never a doubt as to first 
reliable quality. Never a doubt as to 
getting the exact article you ask for. 
Never a doubt as to our lowest price. 
Never a doubt as to prompt, courteous 
attention. Never a doubt that you can 
buy just as safely over the telephone 
or through the mails as if you were in 
the store in person. Never a doubt 
about getting your money back if for 
any reason you are dissatisfied with 
your purchase. — Laranger §• Culver's 
Drug Store, Saginaw, Mich. 

When it is drugs it is often necessary 
to know, and a satisfaction to be sure, 
that drugs purchased are of the best pos- 
sible quality. This certainty and secur- 
ity is always provided when you buy 
drugs here. For sixteen years we have 
given that sort of service which builds 
public confidence and wins the perma- 
nent favor of careful people. When you 
get anything here you can be sure about 
the quality and equally sure that, quality 

DRUGGISTS' 



considered, the price is right.- — Becker £ 
Colson Drug Co., Fresno, Cal. 

Violet witch hazel. — Try it after shav- 
ing. It has all the healing virtues of 
witch hazel and the perfume of fresh 
violets. Good in the bath or after 
the bath. And the price is so low, it 
can be used very freely. — Hull's Corner 
Drug Store, New Haven, Conn. 

We always please. Our customers al- 
ways get the " best " in drug buying — 
not only the best in the way of highest 
quality, but the best in point of service 
and in lowest prices. We have been 
proving this day and night now for 
many years, until it has become an un- 
questionable fact. Each day finds us 
doing more and more business and add- 
ing more and more friends and satis- 
fied customers. — Federmann's, Kansas 
City, Mo. 

Our exceptionally complete stocks in- 
clude everything in the drug line which 
a thoroughly progressive drug store 
should carry. We watch our stocks care- 
fully and replenish them as often as 
is necessary to keep each assortment un- 
broken. Trading here you have the sat- 
isfaction of always getting precisely 
what you desire. — Kingston, Denison. 

Between life and death. The most ten- 
der solicitude and careful nursing will 
avail little if pure medicines are not 
obtainable. Get your physician's pre- 
scriptions filled at Mykrantz's pharmacy, 
and you then will be sure that you will 
not be a victim of the crime of sub- 
stitution. — Mykrantz Pharmacy, Colum- 
bus, Ohio. 

No monkey business. — Ours is not the 
policy of the "monkey druggist." We 
don't monkey with your doctor's pre- 
scriptions. We don't monkey around try- 
ing to sell you something "just as good" 
when you want one of the standard pat- 
ent medicines. The monkey druggist is 
always scheming some way to job the 
people.— The Ing $ Allee Co., Sacra- 
mento, Cal. 
SUPPLIES 



368 



ADVERTISERS CYCLOPEDIA 



Some people secure comfort at the 
seashore; others in the mountains. For 
the stay-at-homes there is comfort every- 
day at our soda fountain. Perfect fla- 
vors, thin glasses, plenty of ice. Ever 
try " Innovation Sundae ? '' Two other 
articles for comfort — Sea Salt and Roger 
& Gillett's Violet Water. Used in the 
bath either one is invigorating; either 
one will help you bear the sultry 
weather. — The Eagle Drug Store, Deni- 
son, Texas. 

Hair brushes. Quality sticks out all 
over them, and that's what you want in 
a hair brush. Let us show you what a 
good one you can purchase here. — Brown 
$ Turner, Portland, Me. 

When the sun paints tan and freckles 
and sunburn, we are ready with remedies 
for the dark coat — cooling and healing 
lotions, rice powder, glycerine, listerine, 
cold cream, vaseline — lots of curative 
and palliative summer complexion re- 
storers. — A. Renkert <§• Co., Memphis. 

Happy to accommodate you. You 
know without our telling you what kind 
of goods a first-class drug store car- 
ries. When you want perfumes, toilet 
articles, brushes, infants' requisites, sick 
room goods, medicines, etc., you know 
that if you come right here you can get 
exactly what you want. — The Modem 
Pharmacy, Binghamton, N. Y. 

Drugs. — " A stitch in time saves nine," 
and the timely administration of one of 
the following remedies may save many 
ills and doctor bills. — Kaufmann's, Pitts- 
burg, Pa. 

Getting a prescription is one thing, 
getting it filled is another. The second 
no less important than the first. A 
poor doctor and a good druggist might 
do better than a good doctor and a poor 
druggist. What you want is both a good 
doctor and a good druggist. We fur- 
nish the good druggist. — Andrew R. 
Cunningham, Detroit, Mich. 

Rock candy syrup. This is a syrup 
as pure as clear water — made of fine su- 
gar and useful for many purposes. It 
makes a pleasant change from maple 
syrup on griddle cakes; it is ideal for a 
part of that sure-to-cure-a-cold combi- 
nation " rock and rye " — it is available 
for all of the uses of a syrup, and its 
cost is very small. — Abraham §• Straus, 
Brooklyn, N. Y. 

A gentle regulator. In these days of 
hurry and worry almost every one needs 
a laxative or liver regulator to counter- 
act the effects of sedentary occupations 
and hurried eating. Of course, you don't 
want anything drastic — what you want 
is something effective. Our little liver 

DRUGGISTS' 



pills are pleasant, prompt and reliable.— 
Globe-Pitts Drug Co., Salt Lake City. 

Moths must go now. We unite with 
the housewife to-day in an attack upon 
the common enemy — moths. Camphor 
gum is admittedly the best thing to pro- 
tect furs and other clothing from the 
inroads of moths and other of their ilk. 
— Sibley, Lindsay <$- Curr, Rochester. 

When filling prescriptions we give our 
undivided attention to the same. That 
is the only safe way and we are nothing 
if not safe. We dispense drugs of known 
purity only, holding that when human 
life is hanging in the balance it is a poor 
time to economize by using cheap ma- 
terials and trusting to luck for results. 
Again, we've the " know how," and our 
prices are reasonable. Let us till your 
next prescription. — Virges §• Co., Ta- 
coma, Wash. 

Prescription Perfection ! — Our pre- 
scription department is in charge of ex- 
perts who have spent years in the busi- 
ness. When engaged in this work they 
have a wholesale drug stock to work 
from. They never substitute. Every 
prescription is filled just as the doctor 
intended it to be. The work is done 
promptly and a low price charged. If 
you want the best in a hurry, come here. 
— Reed Hurlbut, Rochester, N. Y. 

A case of grip, colds, coughs, etc., can 
be relieved and cured by our cordials. 
Should your physician prescribe for you 
we will fill it from pure and fresh 
drugs, without any substitution in medi- 
cines, at any time. Our prescription de- 
partment is perfect. Our service is al- 
ways prompt and reliable and the ut- 
most care and accuracy is observed at 
all times. — Sam. Coffinberry, Peoria, III. 

The Sun's stores stand with drug buy- 
ers for honest, pure drug-selling. There 
is no doubt in the minds of those who 
know us. You get just what you ask 
for. Your doctor trusts us with the 
most intricate prescription work; as he 
does, so should you. We offer some 
specials in standard remedies. This is 
only a sample of what you can save 
here. — " The Sun," Los Angeles, Cal. 

The supreme point about Cunningham's 
drugs is their reliable quality. Our busi- 
ness isn't guesswork any more than your 
cooking is guesswork. We know for a 
certainty that our drugs are of the very 
best quality before ever we let them 
enter the store. We have found that 
these are the kind of drugs most people 
want. Don't get the idea that high qual- 
ity makes our prices high — for it doesn't. 
— Andrew R. Cunningham, Detroit, Mich. 
SUPPLIES 



OF SELLING PHRASES 



369 



You will save time by coming direct 
to our store, as you will be sure of 
having your prescription filled at once. 
Don't you think it a good idea to bring 
your prescriptions to us; then, if you 
need them refilled at night, you are al- 
ways sure of being served at once. — 
Newbro Drug Co., Butte, Mont. 

Family medicines. Don't save pennies 
to lose dollars — don't be too economical 
when your health's at stake. We sell 
drugs and medicines at reasonably cheap 
prices — we don't sell cheap drugs. Any- 
thing your physician prescribes or you 
order for yourself you'll get — no sub- 
stitutes, but the genuine articles, at fair 
prices. — A. Renkert ^ Co., Memphis. 

Pure Witch Hazel. In addition to its 
being absolutely pure, it's of extra 
strength. 

Highest grade of distilled Witch 
Hazel. 

A popular and effective home remedy. 
— Gedney's, East Orange, N. J. 

Rough winds and cold weather will 
soon be on hand with coughs, colds and 
consumption in line. Save your strength 
and store up energy by using now Petty's 
Syrup and Tar for coughs and colds. — 
Petty's, Newark, N. J. 

Why does your doctor prefer to have 
his prescription compounded here? Be- 
cause he knows they will be accurately 
and intelligently compounded of abso- 
lutely pure drugs and chemicals. That's 
the only reason. — Andrew R. Cunning- 
ham, Detroit, Mich. 

Drugs and Toilet Necessities. — You 
cannot go anywhere safely without tak- 
ing some of the most simple preparations 
with you, for in case of emergency, you 
are not always apt to find them in small 
stores at summer resorts or in the coun- 
try. — Hamburger's, Los Angeles, Cal. 

There are tricks in all trades; but the 
only trick in this trade with us is the 
trick of keeping the freshest and best of 
all kinds of drugs, perfumes and toilet 
preparations, as well as putting up pre- 
scriptions strictly 'pon honor. If you 
want the best you must come here. — 
Sam Cofinberry, Peoria, III. 

Colgate's Violet Talc Powder. — Who 
has not used this dainty, cooling, and 
refreshing toilet powder? It is a luxury 
as well as a positive necessity to have a 
box on one's toilet table. Do not allow 
yourself to be without it. It's dainty 
perfume is delicious, and for baby's 
use is just the thing. — Oliver-Finnie 
Company, Little Rock, Ark. 

Save yourself the trouble of going 
from one drug store to another by com- 
ing to Kuhlman's first. Kuhlman's has 

DRUGGISTS' 



by far the largest and best selected stock 
of patent medicines and sundries, and 
we are never "just out" of the article 
you want. Every department is well 
supplied and constantly replenished 
with new goods to meet the new needs 
of the people. Superior service and cut 
prices are the irresistible combination 
that is winning us the largest patronage 
ever enjoyed by any Knoxville house. — 
Kuhlman's, Knoxville, Tenn. 

If " our own " cough syrup does you no 
good or if you are not satisfied in every 
way, bring back the empty bottle and get 
your money — it is no longer ours. — 
Ruhl's Drug Store, Manheim, Pa. 

In event of sickness send your pre- 
scriptions here. We will fill them with 
dispatch and put all our professional 
knowledge and attention and the finest 
quality of drugs into them. We will thus 
effectively co-operate with your phy- 
sician. — Jos. Fleming $• Son, Pittsburg. 

Best Toilet Soap. — In making our se- 
lection of toilet soaps it has been our 
aim to carry only such as we could de- 
pend upon as being absolutely pure and 
true — such soaps as we know our cus- 
tomers would wish to use. You will find 
here, Pinaud's, Colgate's and others. — 
Andrew R. Cunningham, Detroit, Mich. 

Anything you want in pure, fresh 
drugs of highest grade you can get here. 
We handle only reliable, first-class goods. 
Purity and quality guaranteed. Nothing 
whatever is misrepresented. Our repu- 
tation assures you of that. And our 
prices are always the lowest. All the 
standard proprietary remedies, patent 
medicines, etc., at cost rates. Special at- 
tention given to prescriptions. Accu- 
racy in compounding. — A. Renkert $ 
Co., Memphis, Tenn. 

Don't use drugs unless you really have 
to. You don't generally patronize the 
drug store unless necessity compels you. 
But when you do need anything in the 
drug line get it pure. Impure drugs are 
worse than no drugs at all. You run no 
risk in using what we sell, as with us 
purity precedes cheapness. If you are 
feeling out of sorts a good tonic will do 
you a world of good. We have it. — ■ 
W ynkoop-V aughan Co., Tacoma, Wash. 

Family Medicine Cabinet.— There is a 
little apothecary shop known as the 
" Kaufman family medicine cabinet." It 
is made in a neat and substantial man- 
ner and it has receptacles in the way of 
bottles, drawers and compartments for 
all remedies commonly demanded by hu- 
man ills. — Sibley, Lindsay $ Curr Co., 
Rochester, N. Y. 
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370 



ADVERTISERS CYCLOPEDIA 



Quality. — Quality of drugs, quality of 
work, quality of reliability in prescrip- 
tions ! No substitution or change of pre- 
scriptions in this store. We send for and 
deliver prescriptions free and do it 
promptly. No long waits. — Frank Ed- 
mondson fy Bro., Atlanta, Ga. 

Best drugs, best service, trust-busting 
prices and an appreciative public at 
" The Oiol," Los Angeles, Cal. 

Going on a Vacation? — Then don't for- 
get to take the handy remedies with you 
in case of sickness. You will find it 
will not be so easy to procure what ycu 
want at a strange drug store, and we 
have everything in pure, fresh drugs 
for your medicine chest. — Frank B. Da- 
vis fy Co., Youngstown, Ohio. 

When you need medicine, bring your 
doctor's prescription right to us, and you 
can count on obtaining the best medicine 
that can be produced from pure, fresh 
first quality drugs. We give prescrip- 
tions our most careful attention and see 
that every phase of the work is done with 
the utmost accuracy and thoroughness. — 
Dewey $ Parsons, West-field, Mass. 

Prescriptions Filled at " Owl " Prices. 
— You know what that means. Sickness 
is expensive enough without adding need- 
less expense. It is needless to pay more 
than " The Owl's " prescription prices, 
which are always 25 to 35 per cent, less 
than the ordinary. Better still, " Owl " 
compounding is always accurate and the 
drugs used are the finest that money 
can buy. — The Owl, Los Angeles, Cal. 

Mother always keeps it handy for 
night attacks. Babyhood's ills and aches 
and pains require effective remedies. We 
have them — the best on the market for 
every infantile ailment. Our stock in- 
cludes all the most meritorious propri- 
etary medicines, family recipes, pharma- 
ceutical specialties, etc. Everything we 
sell is fresh and pure and just as rep- 
resented. And our prices are right, too 
— always lower than the lowest else- 
where. — Frank B. Davis $• Co., Youngs- 
town, Ohio. 

Bring your prescription to this store! 
You'll receive pure, fresh ingredients 
accurately compounded. That's the way 
we help the doctor to help you. We 
don't charge extra for this high-grade 
service, but less than is usual with most 
drug stores. — Jos. Fleming $• Son, Pitts- 
burg, Pa. 

Absolute accuracy is an absolute cer- 
tainty, if you get your prescription filled 
here. There will be no guess work about 
it. Every prescription is filled with ab- 
solutely pure drugs and chemicals by a 
thoroughly competent pharmacist. Ask 

DRUGGISTS' 



your doctor about us. Let him be the 
judge. He knows. — Andrew R. Cun- 
ningham, Detroit, Mich. 

Buy drugs at " The Owl " and open a 
bank account. You can keep a bank ac- 
count growing with the money you save 
by buying at "The Owl." Your de- 
posits will represent the excessive profit 
that the combined stores are organized to 
get out of you. Every time you spend 
a dollar at " The Owl " deposit seventy- 
five cents — that's about the way to aver- 
age it. — The Owl, Los Angeles, Cal. 

Toilet article cases. Comb, brush, tooth 
brush, etc. — all the little things right 
where you can put your hand on them in 
your grip or steamer trunk without hav- 
ing to find one at a time. — Jacobs' Phar- 
macy, Atlanta, Ga. 

Warm weather demands that my lady's 
dressing table be well supplied with the 
most popular cooling and soothing lo- 
tions. Toilet waters, talcums, powders, 
etc., when freely used, do much to rob 
hot days of their unpleasantness. — Harris 
Emery Co., Des Moines, la. 

Summer toilet remedies. It is now the 
season when it is natural to expect a 
number of little inconveniences from the 
effects of the sun, wind, insects or pois- 
onous vines and trees, and it is an abso- 
lute necessity to be prepared to either 
prevent or cure these little ailments. — 
Hamburger's, Los Angeles, Cal. 

Pure drugs are as important as pure 
food. Only the highest grade of chem- 
ically pure drugs sold by us and used in 
filling prescriptions. Our prices are as 
low as you'll pay for inferior qualities. 
— Jas. Fleming $• Son, Pittsburg, Pa. 

Bring your prescriptions to this store! 
You'll receive pure, fresh ingredients ac- 
curately compounded. That's the way 
we help the doctor to help you. We 
don't charge extra for this high grade 
service, but less than is usual with most 
drug stores. — The National Drug Store, 
Bay City, Mich. 

The Sun's stores stand with drug buy- 
ers for honest, pure, drug selling. There 
is no doubt in the minds of those who 
know us. You get just what you ask for. 
Your doctor trusts us with the most in- 
tricate prescription work; as he does, 
so should you. We offer some specials 
in standard remedies. — The Sun Drug 
Co., Los Angeles, Cal. 

Constant trading at this drug store 
brings content. — Frank Edmondson &£ 
Brother, Atlanta, Ga. 

We sell hair tonics which promise all 
kinds of things, and some are very pleas- 
ant to use. — Evans, Philadelphia, Pa. 
SUPPLIES 



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371 



Our prescription trade is not small. 
Our accuracy is well known. The med- 
icine and the doctor's prescription tally- 
always. As an accountant would say to 
you, " It proves." We have every means 
at hand to give you the very best service. 
We are known for reliability and 
promptness. — Z. C. M. I. Drug Store, 
Salt Lake City, Utah. 

You'll need to replenish your stock of 
toilet articles before going into the coun- 
try, of course. To have along a supply 
of your favorite kind of soap and toilet 
water and sunburn lotion and talcum 
powder means a deal of comfort, and 
there's considerable to be saved in the 
price if you get these things here in- 
stead of at the local shops up back. — 
Owen, Moore $ Co., Portland, Me. 

Bristles in your teeth are not pleas- 
ant, but you'll get them there every time 
you use a poor tooth brush. Get a brush 
that is built right — costs more, but gives 
more satisfaction than a dozen " cheap " 
ones. Our best are the best. — H. W. 
Fay $ Co., Altoona, Pa. 

Security vs. Uncertainty. Ask any 
prominent physician or resident of Kan- 
sas City for the best place to buy drugs 
or have a prescription filled, and you are 
invariably directed to the " Diamond 
Drug Store." This enviable reputation is 
but the direct result of our painstaking 
carefulness concerning details of quality 
and work, and our habit of always giv- 
ing the lowest possible price on every- 
thing. — Diamond Drug Store, Kansas 
City, Mo. 

Rubber! Not in the slang sense, al- 
though we do invite your attention to this 
particular line of goods. There is just 
as much latitude in the quality of rub- 
ber goods as there is between fresh coun- 
try eggs and " eggs." We are not auth- 
ority on the subject of hen-product, but 
we do know that the rubber goods we are 
offering are of unusually good value. — 
The Pardee-EUenberger Co., New Ha- 
ven, Conn. 

We are headquarters for everything in 
rubber needed in the sick room or home. 
We buy the best, carry a large stock and 
guarantee every article as represented. — 
E. L. Washburn Co., New Haven, Conn. 
The chilly winds have come. Keep 
them out and protect yourself from colds 
by wearing one of our chest protectors or 
chamois vests. Vests from $1.25 to 
$2.50.— S. L. Smith, Binghamton, N. Y. 

Be sure it's Renkert's drug store when 
you hand in your prescription. They have 
drugs excelling in purity; know how to 
compound them accurately, are conscien- 
tious as to their work and their prices, 

DRUGGISTS' 



and are ever courteous to customers. 
Don't forget the name.— A. Benkert $ 
Co., Memphis, Tenn. 

Somebody's life may depend on the 
way a prescription has been filled. Ev- 
ery prescription compounded here will 
give the results that the doctor wants. 
You may place every reliance on our pre- 
scription work, its accuracy, the use of 
the best drugs. Our system prevents 
errors; mistakes are impossible. It isn't 
safe to pay less for prescriptions than 
we charge. — Esslinger, Danville, III. 

Debt, dirt and the devil are the chief 
enemies of mankind. A word about dirt. 
All contagious diseases originate in dirt. 
It's up to you as to how much dirt you 
allow around you. The more dirt the 
more chance for disease. Clean up ! 
Disinfect! Our stock of disinfectants is 
complete. Let us hear from you. Bring 
us your prescriptions. — Cooper $■ Dunn, 
Lexington, Ky. 

Purity in medicine is necessary to get 
best results in fighting disease. There 
should be no doubts as to whether it is 
right or not. This drug store has the 
perfect confidence of physicians and oth- 
ers who know our methods. They know 
that every drug or medicine from this 
store is correct in every way and that 
they may feel sure of the greatest bene- 
fits from its use. — Risher's Drug Store, 
Waco, Texas. 

Order anything you want. We have 
every drug carried in ordinary drug 
stores and hundreds of drugs that the 
ordinary druggist never has a call for. 
Order anything you want. You will get 
what you ask for — it will be of the 
highest quality and will save something 
en the cost. — Jacobs Pharmacy, Atlanta. 

We are sorry if you have to take med- 
icine. We are glad to sell you the very 
best when you need it. Our pharmaceuti- 
cal supplies we purchase of the most re- 
liable manufacturers. The cheap kinds 
we do not carry. It doesn't pay you to 
buy that kind. It doesn't pay us to sell 
them. If it is the purest, freshest and 
best you want in drugs, we have them. — 
Crescent Drug and Book Store, Ot- 
tumwa, la. 

Pitts' old time cough balsam for the 
throat and lungs, suits both the old and 
young, is an old and valuable prepara- 
tion, used successfully in Utah over fifty 
years. It possesses the extraordinary 
power of immediately relieving all 
coughs, colds, hoarseness, difficulty of 
breathing, huskiness and tickling in 
throat. It ldosens the phlegm, inducing 
free expectoration.— Godbe-Pitts-Drug 
Co., Salt Lake City, Utah. 
SUPPLIES 



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ADVERTISERS CYCLOPEDIA 



Everything for the bath — of the qual- 
ity you ought to have — at the price you 
ought to pay. We sell quantities of bath 
supplies because we keep what people 
want and make the prices right. — Eagle 
Drug Co., San Diego, Cal. 

You often see some recipes in the 
journals and Sunday papers that you 
may want to try, and that's what we 
wish to speak to you about, as many a 
time you don't know whether or not they 
are any good, and that's where we come 
in. Our long experience enables us to 
tell of the merits of a recipe at a 
glance, and if we think it's a good form- 
ula we will so tell you. We are pre- 
pared to scientifically compound any 
recipe, formula or prescription. We 
have everything to do it with, have had 
years of experience and are in a position 
to do it at the lowest possible prices. 
Every time you think of medicine, think 
of — C. D. Kingston, Denison, Texas. 

Finest soda water. We serve all the 
favorites. We do not wish, however, to 
convey the idea that we are merely soda 
water druggists. We are very anxious to 
sell you drugs and medicines also. And 
the same care we take to tickle your pal- 
ate, we also exert in compounding your 
medicines. — Eagle Drug Store, Denison. 

A feeling of safety that goes with the 
knowledge that prescriptions filled here 
are filled absolutely as the doctor pre- 
scribes, is worth much in promoting your 
speedy recovery. One thing — we have 
an entirely new stock and our drugs are 
not only pure but fresh. — The Mallory 
Pharmacy, Denison, Texas. 

The attention of two skilled pharma- 
cists is focused on every prescription 
compounded in our prescription depart- 
ment. One does the compounding, the 
other checks off the ingredients in order 
to make sure that not the slightest error 
occurs. This double check system is in 
force for your protection. It costs 
you nothing extra. Our prices are never 
higher than in those stores where less 
labor and attention are given. — The 
White Front Drug Store, Fargo, N. D. 

As the doctor ordered will be the way 
your prescription is filled if brought to 
us. The drugs used will be pure, too; 
not the kind that might do — but the kind 
that will do; not the kind that will in- 
jure the system — but the kind that will 
build up the system. Adulterated drugs 
never find a place in this store. You 
get the good kind here, and no other. — 
Virges (§• Co., Tacoma, Washington. 

We follow the doctor's orders in filling 
prescriptions. We also use only fresh, 
pure and reliable drugs and chemicals. 

DRUGGISTS' 



Our prescription clerks are licensed and 
painstaking. Our charges are reason- 
able. — Dean's Pharmacy, Binghamton. 

Colgate's dental powder. A cleansing, 
purifying tooth powder. Is refreshing 
and helps to keep the teeth in an at- 
tractive looking and healthful condi- 
tion. — Oliver Finne Co., Little Bock. 

Deaths have occurred because drugs 
used in medicines were not pure or of 
strength anticipated by the physicians 
ordering their use. All drugs here are 
tested in our own chemical laboratory. 
If impure or weak they are not used. — 
Hurty-Francis, Indianapolis, Ind. 

Lungs tender? This kind of weather 
is bad for tender lungs. Don't run any 
risks ! It's far better and cheaper to 
buy and wear a Lung Protector now than 
to pay doctors' bills later. We have 
an exceptionally good line of Lung 
Protectors — not expensive ones, yet not 
a poor one. Buy yours now. — Fraser's 
Drug Store, Bangor, Me. 

Pure and sure drugs. We deal in 
no other kind. You want no other kind. 
Everything here is just what you would 
select were you a drug expert. There's 
not a cleaner or better drug stock any- 
where — there couldn't be. Yet our prices 
are less than you're apt to pay for in- 
ferior drugs. — Boswell <§• Noyes Drug 
Co., Los Angeles, Cal. 

Our prescription department fills your 
wise neighbor's prescriptions because your 
neighbor appreciates our prices and 
knows when we say our drugs are pure 
and unadulterated, it is so, and that they 
are the kind for him and his family. 
We guarantee a perfect system of com- 
pounding prescriptions. Let us see you 
here with your neighbor. We are cer- 
tain you will be pleased; we know we 
will. — The Columbus Pharmacol Co., Co- 
lumbus, Ohio. 

An important and yet not tangible 
ingredient is compounded in our pre- 
scriptions, and that is purity. We use 
only pure drugs. We keep in stock 
every drug that can be required. We 
never substitute, and we always use ex- 
actly what the prescription calls for and 
in the exact proportions. — F. H. Laing, 
Druggist, Windsor, Ont. 

Everything, for the toilet table, bath- 
room and sick room, for health, com- 
fort and luxury, repriced to bring a 
great throng of new and old customers 
to this fast growing, popular section. 
Read every item. Note every offer. Then 
be here and buy liberally. No large 
quantities sold to dealers. — The Four- 
teenth Street Store, New York, N. F. 

SUPPLIES 



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373 



Practically brings our prescription de- 
partment right to your home. All you 
have to do is to phone 491, either phone, 
and in less time than you'd imagine 
one of our messengers will be at your 
door for the prescription. In an equally 
short time the prescription will be filled 
and delivered to you again. Best pre- 
scription service on the coast, costs you 
no more than the other kind does. We 
fill 'em for less. — Vaughn Drug Co., 
Los Angeles, Cal. 

A drug store for the people. That's 
our motto, and it has been the means 
. of adding hundreds of new customers 
to our list. We sell only the purest 
drugs. All prescriptions are filled by 
registered pharmacists. Our prices are 
a little lower than our competitors'. We 
deliver goods free to all parts of the 
city. — Virges fy Co., Tacoma, Wash. 

Real tooth brush luxury cannot be had 
unless you have a good tooth brush — 
one which cleans every nook and crevice 
and does not shed its bristles. Our 
" special " curved handle is j ust such a 
brush. It's 25c., and is sold with a 
guarantee. — Clifford Pharmacy, South 
Norwalk, Conn. 

Counterfeit money is not half so harm- 
ful as counterfeit medicines. When your 
doctor writes you a prescription he ex- 
pects each ingredient shall be as indi- 
cated. If we cannot supply the precise 
ingredients written, we will not fill the 
prescription until we hear from the 
physician. — Rogers Drug Store, Kenton. 

Reliable prescriptions. — If you want 
the most careful scientific compounding 
from the best, freshest and purest drugs, 
bring your prescriptions to us. Find 
out first what other stores charge, so 
you may know exactly how much you 
save. We pay no commissions to doc- 
tors for sending business to us — the 
saving right there is at least 25 per cent. 
We guarantee absolute accuracy and sat- 
isfaction. — The Owl Drug Store, Los An- 
geles, Cal. 

Absolute satisfaction will be experi- 
enced by all who buy here. Our drugs 
are pure and of the highest standard. 
Promptness and accuracy are the mot- 
toes of this store. Lowest prices rule 
throughout the stock. We cut the price 
on patent medicines. — McBath's, Knox- 
ville, Tenn. 

Watch the papers for particulars of 
Dean's great anniversary to-morrow. 
There will be excellent music. Cut prices. 
Free soda water and lots of other at- 
tractions. You know Dean never does 
anything by halves. Be sure to come. — 
Dean's Drug Store, Los Angeles, Cal. 

DRUGGISTS' 



It's a plain case of actual suicide to 
allow yourself to succumb to the rav- 
ages of disease, living as you are in 
this age of enlightenment. Walther's 
Peptonized Port will surely put you on 
your feet, and make you a happy, busy 
piece of humanity. You have only one 
life to live. Why not live it in the full 
enjoyment of abundant health and cheer- 
fulness. — The Columbus Pharmacol Co., 
Columbus, Ohio. 

A drug store that saves you money 
on every single purchase. When you 
go elsewhere you pay more and get 
less. We sell at the following prices all 
the year around. — Seidler Drug Co., New- 
ark, N. J. 

Remember, whenever you want any- 
thing in the drug line that we carry a 
complete and first-class stock of every- 
thing that should be found in a well- 
conducted pharmacy. We guarantee all 
our goods and always give our custom- 
ers what they want. If we happen not 
to have any special article desired, it is 
always a pleasure to send and get it in 
the shortest time possible. Our line of 
toilet goods is unexcelled. Our prices 
are as low as is consistent with the 
quality of goods. — Highfield, the Drug- 
gist, Zanesville, Ohio. 

There is honor and happiness in vig- 
orous manhood and womanhood. Don't 
you want to feel the glow of new-born 
life in your blood and nerves, to feel 
the bubbling spirit of youth again? Don't 
you want to have a strong heart, cour- 
age, nerves of steel, self-confidence, 
strength in every organ, ambition, en- 
ergy, grit and endurance? Don't you 
want to be rid of the " come and go " 
pains, the rheumatism, dyspepsia, vari- 
cocele, weak back and general debility? 
— Dr. McLaughlin, St. James St., Mon- 
treal, Que. 

Do you know "The Song of 60 
Years ? " There are four verses. Verse 
1. Ayer's Hair Vigor makes the hair 
grow. Verse 2. Ayer's Hair Vigor stops 
falling hair. Verse 3. Ayer's Hair Vigor 
cures dandruff. Verse 4. Ayer's Hair 
Vigor always restores color to gray hair. 
/. C. Ayers Co., Lowell, Mass. 

Hard to beat the amount of care we 
give to filling properly your prescrip- 
tions. This is what we're in this busi- 
ness for, and everyone who entrusts a 
prescription to our care need have no 
worry about its not being filled as your 
physician writes it, with purest of drugs 
at fairest of prices. Only licensed Phar- 
macists employed in our prescription de- 
partment.— Waldron's Drug and Sports- 
men's Goods Store, Binghamton, N. Y. 
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ADVERTISERS CYCLOPEDIA 



When it comes to prescriptions, we 
don't take a back seat for any one. 
If you are particular and demand the 
best, both in quality and service, we 
want your trade. A trial will con- 
vince you that we deserve it. — Z. C. M, 
I. Drug Store, Salt Lake City, Utah. 

Prescriptions from your doctor are 
filled just as your doctor wants them 
filled. We do not substitute in any 
case. We use the best chemicals. We 
are careful and clean in our work. We 
do not use impure water in filling pre- 
scriptions. We distill all water through 
a still absolute. We have in our east 
window a few of the many prescriptions 
we have filled and are filling every hour 
of every day. Remember you get what 
you ask for. — Bear's Drug Store, Phoenix 

To cut, or not to cut, is the question 
that seems to worry some druggists. 
Not so here. About one and a half 
years ago we decided to place this store 
on a cut-rate basis. We have had no 
cause to regret that step. From the 
very moment of its inception it was a 
success. The people throughout both 
city and country have shown in a thou- 
sand ways that they are in thorough 
sympathy with the movement. In ap- 
preciation of this, we have given our 
best efforts towards the building up of 
the most perfect drug store service that 
the people of this section have ever had. 
One of the chief aims of this drug store 
is to give perfect satisfaction to every 
customer and to put each patron to the 
least possible trouble. All our prices 
are cut prices, and they are lower than 
anywhere else. — E. C. Andrew, Montgom- 
ery, Ala. 

Have you sickness in your family? If 
so you want the best physician and you 
also want the best medicines. Have 
the prescriptions filled at the place where 
they will be prepared by experienced li- 
censed clerks from the freshest stocks 
of pure drugs. — The Modern Pharmacy, 
Binghamton, N. Y. 

Summer comfort in these low priced 
toilet needs. They are fine and high 
grade. We stand back of the worth of 
everyone of them. At regular prices 
they are the best to be had. But there 
will be special chances to-morrow, chances 
to stock up for summer and pay a great 
deal less than ordinarily. — Fred Loeser 
$ Co., Brooklyn, N. Y. 

Be careful is our motto, when filling 
prescriptions. You can send the chil- 
dren to our store and they will receive 
the same prompt and careful attention 
as the grown person. Our prescription 
department is in the hands of graduate 

DRUGGISTS' 



and licensed pharmacists who know their 
business thoroughly and you can rest as- 
sured when you have your prescriptions 
filled by us that they are just as the 
doctor has ordered them. — Veeder '$ 
Yelverton, Schenectady, N. Y. 

Indeed it does make a difference where 
you have a prescription filled. It's too 
serious a matter to be entrusted to a 
novice, or to a druggist whose incom- 
plete stocks might tempt him to sub- 
stitution. Our prescription department 
is run by graduate pharmacists, and the 
stock of drugs they have to draw from 
includes everything a physician could call, 
for. There is no possible way of in- 
suring greater accuracy than by the sys- 
tem employed here. — Sale fy Son, Lo& 
Angeles, Cat. 

We want your trade. We'll give you 
more for your money than any other 
drug store in town. We don't sell goods 
for less than cost, but we turn them 
often at a small margin. The reason 
that we ask you to trade here is that 
we may continue to turn them often, 
and we will give you the benefit. — Seid- 
ler Drug Co., Newark, N. J. 

Not an error to mar the clear record 
of our prescription filling. Isn't that 
a good argument in favor of our system 
of prescription compounding? Isn't it 
a good reason why you should have your 
prescriptions filled here? — Towne, Sec- 
combe $ Allison, San Bernardino, Cal. 

Disgusted with your toothbrush, do the 
bristles come out or it its shape incon- 
venient? Some brushes have no excuse 
for being used by any one and perhaps 
you have been unlucky enough to get 
one of this kind. Our toothbrushes 
are of the best selected stock, conven- 
ient shape, bristles well secured. See the 
new line of Japanese brushes we sell at 
fifteen and twenty cents. — Ellis, Char- 
lotteville, P. E. I. 

We desire above all else to become your 
prescription druggist. We take time to 
thoroughly compound and check every 
prescription before it leaves our store. 
We only select the very best products 
from the world's greatest chemists' and 
pharmaceutists' laboratories to be used 
in our prescriptions. — H. H. Webb, Pasa- 
dena, Cal. 

We don't soak you when you get one 
of our sponges — not till you're in the 
bath with one. If you're going \o do 
some sponging, here are some of the 
softest and best. Some soft snaps, too. 
All kinds from 5 cents to $2.00. Com- 
plete assortment at each of our five 
stores. — Hawkins, The Druggist, Hamil- 
ton, Ont. 
SUPPLIES 



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375 



The purity of the drugs and the ac- 
curacy with which they are compounded 
have a very important bearing on the 
recovery of the patient. That is why 
the doctor says, " Have this prescription 
filled at Guilfoyle's." He knows that 
our stock is fresh, that we have every- 
thing that he needs for the treatment of 
the case; he also knows the great care 
we exercise in preparing prescriptions. 
If you want the best in the drug line 
buy at Guilfoyle's, Binghamton, N. Y. 

It always pays to be particular where 
you buy your drugs and medicines. When 
trying to save money don't make the 
mistake of buying at a store where you 
are not perfectly sure of the quality. 
— Seidler Drug Co., Newark, N. J. 

Our drugs excel. Only the best is good 
enough for the sick. To battle with 
disease reliable medicines are needed. 
"We realize our responsibility and never 
will we condescend to substitute one 
drug for another for our own profit or 
to make a low price. When a prescrip- 
tion is filled here you may rest assured 
it is composed of the best drugs in 
the right way. — The Barkman Drug 
Store, Binghamton, N. Y. 

The element that counts most in the 
drug business is reliability. Customers 
should be able to go to a drug store 
with utmost assurance that their inter- 
ests will be protected in every way. It 
is needless, we think, to say that every 
element of reliability is provided by this 
store. The extent and quality of our 
trade and the obvious confidence re- 
posed in us by the public is evidence that 
we have always given superior service. — 
The Old Corner Drug Store, Jersey City. 

Well-kept finger nails are signs of cul- 
ture and refinement. We have the most 
complete line of manicure goods ever 
sold in Binghamton. Every little neces- 
sary implement, each necessary cure is 
here. — The Barkman Drug Store, Bing- 
hamton, N. Y. 

A convenient drug store. We wish our 
customers to make our store a conven- 
ience. We are glad to accommodate in 
every way possible. Our directory is in 
a convenient place for reference. Our 
telephone is at your disposal. — D. B. 
Perry, Bay City, Mich. 

Quality. — Quality of goods, quality of 
work, quality of reliability is what we 
stand for. No substituting or changing 
of prescriptions here. We will send for 
and deliver your prescriptions promptly. 
— Mason $ Beach, Bay City, Mich. 

The doctor's skill can avail nothing 
unless the medicine prescribed is care- 
fully prepared. That's why we are so 

DRUGGISTS' 



careful with our prescriptions. We de- 
cline to endanger life by using bad or 
substituted drugs in our medicines for 
a little extra profit. Isn't that assur- 
ance worth considering when you have 
a prescription to fill? — D. B. Perry, Bay 
City, Mich. 

" A house divided against itself." — 
Is one where supplies are out and the 
little conveniences and luxuries of mod- 
ern life are lacking. Avoid discomforts 
at the summer home by laying in sup- 
plies from our store — toilet articles of 
every description, drugs for any emer- 
gency. — Philo W. Newton § Co., Hart- 
ford, Conn. 

We invite you to make this " your " 
drug store, and feel perfectly at home 
here. Have you tried our hot soda? — ■ 
San Joacquin Drug Co., Fresno, Cal. 

Be sure you're right. Don't take 
chances on having a prescription filled- 
Inexperiencei, inaccuracy, lack of po- 
tency in drugs will render a prescription 
worse than useless — perhaps absolutely 
dangerous. We employ none but expert 
registered pharmacists; our drugs are 
of known freshness, strength and purity; 
our service has never known a mistake. 
— Boswell fy Noyes Drug Co., Los An- 
?, Cal. 



We give prescriptions our most care- 
ful attention and see that every phase 
of the work is done with the utmost ac- 
curacy and thoroughness. We have 
every facility for accurate work. Our 
scales are so delicate that they will 
weigh a hair and our graduates have 
all been tested as to their accuracy be- 
fore we use them. We have an enviable 
prescription record and we propose to 
maintain it. — Andrew R. Cunningham, 
Detroit, Mich. 

Your doctor knows exactly what drugs 
to order for your prescription and looks 
for certain results from their use. Dean 
is very careful to dispense precisely what 
is ordered by your doctor and nothing 
else, therefore you may confidently rely 
on being safe in giving Dean your pre- 
scription work. Besides the safety there 
is economy, for Dean charges less. — 
Dean's Drug Store, Los Angeles, Cal. 

Prescription perfection !— Our pre- 
scription department is in charge of ex- 
perts who have spent years in the busi- 
ness. When engaged in this work they 
have a wholesale drug stock to work 
from. They never substitute. Every 
prescription is filled just as the doctor 
intended it to be. The work is done 
promptly and a low price charged. If 
you want the best in a hurry, come here. 
— Reed Hurlbut, Des Moines, la. 
SUPPLIES 



376 



ADVERTISERS CYCLOPEDIA 



And now the Malley Drug Store be- 
gins its annual spring sale of medicines 
and toilet articles. This sale comes every 
year — just at the time when the length- 
ening days and the chill and heavy air, 
joined to the slush of the streets and 
the winter's confinement make medi- 
cines, tonics and correctives most in de- 
mand. — Edw. Malley Co., New Haven. 

Reason why we should have your pre- 
scription business is the very fact we 
have been successful, and to be success- 
ful one must be skilled in the science 
of medicine. Why not take advantage 
of our experience when it costs you 
nothing? The drugs we dispense are all 
carefully selected and their strength 
known. So when your physician pre- 
scribes for you, we should enjoy the 
same confidence as you place in him. 
Anyone is competent to buy regular 
merchandise and use their own knowl- 
edge, as you have experience, but when 
you buy drugs, or have a prescription 
filled, you rely on someone else. How 
important they should be competent. 
For this reason we command your drug 
business. — H. D. Goodenough, Trenton. 

Our prescription department. We are 
proud of the record of our prescription 
department because it is a clean record, 
one that any physician or pharmacist 
would commend. We can't help being 
enthusiastic over it., We appreciate your 
patronage. — The Waldron Drug Store, 
Denison, Tex. 

Time to clean the blood and nothing 
better to do the work than B. & B. Sar- 
saparilla with Iodide. This prepara- 
tion has had the long-continued approval 
of the best physicians and is expressly 
put up to meet the demand for a first- 
class blood purifier. $1.00. Ask about 
our guarantee. — The People's Pharmacy, 
Denison, Tex. 

Your unimportant prescriptions. No 
matter how unimportant you may con- 
sider a prescription it should be put up 
where careful, scientific compounding is 
done. Even though it may not require 
scientific manipulation there's the same 
possibility of error in careless hands as 
there would be with the one you consider 
important. Errors are practically im- 
possible in our prescription department, 
because we place every possible safe- 
guard around the compounding and only 
employ expert prescriptionists. Prices 
are never higher, usually lower than else- 
where. This is evidenced by the fact 
that we are filling almost one hundred 
prescriptions daily.— Reynolds Drug Co., 
Denison. 

A woman's delight is always expressed 
DRUGGISTS' 



if she is pleased. Visit our drug store 
and all the elegant line of perfumes, 
toilet waters and sachet powders, and 
you will be more than delighted. We 
invite you to see our new assortment 
while there is a large variety to select 
from. We carry all the high grade prod- 
ucts of the best French and American 
perfumers. — Exchange Drug Company, 
Montgomery, Ala. 

Andrews' perfected preparation of the 
tasteless extract of Cod Liver Oil. This 
preparation represents the fat producing 
and alterative effect of 50 per cent, 
selected Norwegian Cod Liver Oil. Espe- 
cially recommended for persons who can- 
not build up and always feel tired and 
worn out. It is very pleasant to take, 
having the taste of wild cherry. Large 
bottle, special price 75c. — The Andrews 
Pharmacy, Zanesville, Ohio. 

Satisfaction in quality — satisfaction in 
price — all round satisfaction — that's 
what you get at the Sun. Buying for 
eight big progressive stores means quan- 
tity — hence price concessions from man- 
ufacturers — which we pass on to our pat- 
rons. Ever changing stocks assure the 
freshest of drugs and drug sundries. It 
pays to trade at the Sun. — Sun Drug 
Co., Los Angeles, Cal. 

Prescription work is undoubtedly one 
of the most important branches of the 
drug trade. If a prescription is filled 
inaccurately or from inferior drugs, trie- 
results hoped for by your physician will 
not appear. When the doctor writes 
down the name of a drug or medicine, 
together with the correct proportion, 
there should be no doubt about the com- 
pounding of the same. When you bring 
a prescription here you may rest as- 
sured that just what the doctor calls 
for you will surely receive. — Roberts' 
Drug Store, Denison, Texas. 

Carefulness is the watchword in our 
prescription department. You can have 
the best quality of drugs in your pre- 
scriptions — but if carefulness has not 
been used in filling the prescription you 
might as well not have it filled. We 
want you to let us fill your next pre- 
scription. We will call for it and de- 
liver to any part of the city without 
extra cost.— Highfield, The Prescription 
Specialist, Zanesville, Ohio. 

All good kinds of proprietary medi- 
cines. Cash buying and large orders, 
quick turn-overs and being satisfied with 
small profits, brings Eaton prices down 
to a rock bottom basis. The store that 
was first to find the way can always 
be trusted to point the way. — The T. 
Eaton Co., Winnipeg, Can. 
SUPPLIES 



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377 



The worst thing about rubber is that 
you can't tell by looking at it whether 
it will last or not. There is scarcely 
anything that comes out of a drug store 
that you have to take more on faith 
than a syringe or hot water bag, and a 
syringe or hot water bag is an extremely 

valuable thing, but when they leak ! 

We want to have you feel sure that any- 
thing that is sold you in the Jacobs' 
stores is absolutely dependable. We do 
not have any fancy prices. You get the 
full return in quality for every penny 
you spend; for even at the lowest prices 
you may be sure of getting an article 
that will be thoroughly satisfactory, and 
one that will give a length of service 
far in excess of what you might expect 
to get for the money. — Jacobs' Pharmacy, 
Atlanta, Ga. 

Imported olive oil. Just one trial of 
our genuine imported olive oil and you 
will never use another. It comes from 
the famous olives grown in the Valley 
of The Var, in France. We get it in 
sealed cans just as it is passed by the 
U. S. Custom House. You certainly get 
pure Virgin Olive Oil when you pur- 
chase Grasse imported olive oil. Bottled 
and sold exclusively by us in full meas- 
ure bottles — pints 50 cents, quarts 90 
cents. — Reiser's Prescription Pharmacy, 
Allentown, Pa. 

Toilet preparations. Drop in and 
make your next purchase of toilet table 
supplies at this store. There's a saving 
to be made. Here are ten specimens 
of this store's regular, everyday prices 
on things that you'll pay more for else- 
where. — The Crescent, Spokane, Wash. 

All makers of chemicals and prepara- 
tions of drugs of whom we buy guar- 
antee them to be of the quality and 
purity required by the Pure Food and 
Drug Law. This law did not make it 
necessary for us to change any drug, 
as we have always conformed to the 
highest standards. — The Bapelye Drug 
Co., Hartford, Conn. 

We give you $1.00 for every bottle of 
Vinol you buy that does not help you. 
You can only buy Vinol from us. Every- 
body likes it because it restores health 
and strength to delicate children, feeble 
old people, weak and sickly persons, nur- 
sing mothers. We give you $1.00. — 
Thomas' Drug Store, Columbia, S. C 

Rexall cold cream is the best for sun- 
burn. It takes the burn right out, 
soothes the skin and leaves it soft and 
cool. Nothing better. Don't be afraid 
of "Old Sol." Defy him with Rexall 
■cold cream. — Kingston, Denison, Tex. 

Who puts up your prescriptions? Is 

DRUGGISTS' 



the man who compounds your prescrip- 
tions as competent in his line as the 
doctor you employ is in his? He should 
be. If you employ a high-priced, ex- 
pert architect to draw plans you cer- 
tainly wouldn't let the contract for build- 
ing out to a third-rate builder. Isn't 
health and life even more important than 
a house? Prescriptions brought to our. 
dependable stores will receive the atten- 
tion of thoroughly educated pharma- 
cists — men who are not only graduates 
but who have had years of pharmaceuti- 
cal experience. Our prices are just as 
low as the service is reliable. — The Gor- 
don-Mitchell Drug Co., Winnipeg, Can. 

After dinner. Nowadays almost every- 
body needs a gentle laxative pill after 
dinner and whenever the system gets 
clogged or stuffed up. Keep clean in- 
side as well as out. We have a laxa- 
tive pill that sells at 25c a bottle. No 
calomel, no griping. It brings a fresh, 
bright feeling, clears the complexion, 
and is one of the finest pills we know of 
for habitual constipation. Ask for our 
little vegetable pilL 25c a bottle. — 
Kingston, Denison, Texas. 

Our hobby. To be sure we have a 
hobby, and a substantial and sensible 
one, too. Our hobby is our prescription 
department. To this department every 
minute of our spare time is devoted. 
Our object in devoting so much time to 
this department is, or ought to be, the 
foundation of every pharmacy. We know 
it is the foundation of our pharmacy, 
because it is here that the doctors' pre- 
scriptions are all carefully and accu- 
rately filled. It is to this department 
that our customers look for efficient work 
when there is sickness in the home. If 
you bring your prescriptions to us to 
be filled they will be given the very best 
attention and will be filled with the pur- 
est and highest quality ingredients pro- 
curable. — The Palace Pharmacy, Joliet. 

We can save your life, and at the 
same time give you the most refresh- 
ingly cool drink you ever had. Drinks 
that you never saw in this city before. 
Dishes of ice cream that you will pro- 
nounce fit for the gods. Flavors that 
remind you of orchard and farm. — Cen- 
tral Drug Co., San Bernardino, Cat. 

Cream of tartar lozenges. This com- 
bination is an old-time remedy, and the 
lozenge is the new and palatable method 
of administering it. These lozenges have 
a tendency to cleanse the system of all 
scrofulous affections and thereby clear 
the complexion. Try them. Ten cents 
per box.— Waldron's Pharmacy, Bing- 
hamton, N. Y. 
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378 



ADVERTISERS CYCLOPEDIA 



Almost a continuous stream of soda 
leaves our fountain. In this state it is 
always pure and wholesome. We use 
only the purest fruit syrups and crushed 
fruits. Tables for ladies; you'll find 
this a pleasant place to wait for your 
car. — Exchange Drug Co., Montgomery. 

Please understand our position. We 
handle patent medicines. We do not 
promote or endorse them contrary to 
the welfare of the public or physician. 
We advise and urge consultation with a 
good doctor in all cases of sickness. Re- 
member the old adage that " if you doc- 
tor yourself, you have a fool for a doc- 
tor." We also advise that every pre- 
scription be filled in a drug store. Un- 
questionably this is the better practice. 
— Caldwell $ Bloor, Mansfield, Ohio. 

For baby and mother we have every- 
thing that is needed. The health and 
even the life of the infant is often de- 
pendent upon the freshness and purity 
of the foods and drugs purchased at 
the pharmacy. We make a special feat- 
ure of meeting the demands of this 
kind of trade and carry an unusually 
varied stock of articles needed by babies 
and mothers in the first days of infancy. 
We, moreover, fully guarantee everything 
we sell. Anything that is not satisfac- 
tory may be returned and the money 
will be refunded. — Central Drug Co., 
San Bernardino, Cal. 

In drugs, just as in dry goods and 
clothing, some dealers run to cheap 
stuff at low prices, some to medium 
prices, while others try to carry all 
grades. We lean decidedly toward qual- 
ity goods. In drugs, quality is more 
important than in other lines. When 
we hand out a bottle of medicine, pre- 
pared according to some physician's pre- 
scription, we want to know that that 
medicine bears the stamp of quality. 
Otherwise we won't be satisfied. If 
you like quality drugs you will like our 
store. — Lion Drug Store, Fargo, N. D. 

Pure spices. Permit us to call your 
attention to Squibb's pure spices, which 
we now include in our stock. Spices are 
a most important addition to food, to 
which they lend not only a pleasant 
flavor, but impart a distinct dietetic 
value. The strength, flavor and taste of 
spices depend largely, in most cases 
wholly, upon the volatile oil contained 
in them. Consequently, if the oil be de- 
ficient in quantity or lacking entirely, 
the spice is proportionately inferior. 
Squibb's spices are absolutely pure and 
all of our customers enjoy them. We 
want you to make a trial of these spices. 
— Waldron Drug Store, Denison, Tex. 

DRUGGISTS' 



Are you particular about your health? 
Then be particular about your drugs. 
There is no doubt but what many lives 
have been lost because of your drugs. 
We want you to feel and know that if 
your life depended on the quality of a 
drug that you'd be in safe hands if we 
fill your order. All the newspapers and 
periodicals may be ordered from us* 
The latest magazines are for sale here. 
Also all fancy and toilet articles carried 
by any first-class drug store. The Sin 
Par cigar is 5c. — /. /. Thames, Taylor. 

Men who cultivate the refinements of 
the toilet should cultivate the acquaint- 
ance of Riker stores. Here their best 
interests are served — their most particu- 
lar requirements filled to their complete 
satisfaction. Every convenience a man 
demands, every article he requires to 
gratify his toilet needs. Look up our 
downtown stores — or phone at your con- 
venience and we'll quickly deliver what- 
ever you desire. — Biker's Drug Stores, 
Brooklyn, N. Y. 

The druggist's help. When sick you 
want the best physician, and the best 
physician requires the aid of the best 
druggist. Pharmacy is now a more ex- 
acting science than it used to be. New 
discoveries, new remedies and new ideas 
require the modern druggist to be up-to- 
date. This is a thoroughly modern store. 
It exemplifies all that is latest and best 
on the professional side of pharmacy. 
Those who are careful in their drug 
buying, who want to feel secure, can 
find many good reasons for bringing us 
their prescriptions. — Central Drug Co., 
San Bernardino, Cal. 

Frosti Cream for the roughness of the 
skin and complexion caused by March 
winds. It does not contain a particle 
of grease of any kind — a glove can be 
put on at once after using. Delicately 
but not loudly perfumed. A necessity 
for every lady's toilet. — Loring, Your 
Druggist, Plymouth, Mass. 

Poor soap is bad enough, but a poor 
toilet water is worse. Flower Girl Toi- 
let Water has a genteel, sensitive per- 
fume about it that is lacking in other 
toilet waters, and when a woman buys 
any other kind than Flower Girl she is 
cheating herself. — Elk Drug Co., Utica. 

Alma-Zada complexion powder. A 
soft, adherent down-like powder of 
flowery sachet-like odor and perfectly 
tinted. The absolute purity and harm- 
lessness of this powder we emphasize 
strongly. Positively invisible. Flesh 
tint suits the majority. White for 
blondes, and brunette for dark com- 
plexions. — Kingston, Denison, Texas. 
SUPPLIES. 



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379 



ELECTRICITY AND GAS 



Save your eyes by using good strong 
light. We can tell you how to do it 
and the expense will be much less than 
the benefit if you let us do the electric 
wiring and furnish perfect globes, shades 
and fixtures. — Fargo Electric Co., Far- 
go, N. D. 

Introduce gas fuel into your house- 
hold; give it half a chance, and the 
moment you do you will have done some- 
thing that you couldn't be tempted to 
undo. The gas fuel habit is one hard 
to break. — Sacramento Electric, Gas fy 
Railway Co., Sacramento, Col. 

Direct action gas ranges are made of 
cast iron and heavy steel, the bodies 
are made of two thicknesses of steel 
with asbestos between, which retains the 
heat in the oven and insures long life 
for the range. They have no danger- 
ous pilot light. They have adjustable 
valves and can be regulated by any- 
one to any required pressure and have 
many more good points that others don't 
have. — Zahner Mfg. Co., Kansas City. 

Gas light has a clear quality that il- 
lumines every object which comes within 
its logical radiation. It shows up all 
kinds of merchandise to the best advan- 
tage and brings out the colors in a way 
that rivals sunlight. The best light at 
the least cost. — Lebanon Gas and Fuel 
Co., Lebanon, Pa. 

Cook with gas. The cleanest, handiest, 
cheapest fuel. Don't be a slave to your 
old kitchen stove when you can be a 
master of a gas range. Cooking with 
gas is the modern way of living — it saves 
money, time, worry and work. Get a 
gas range. Come in and let's talk it 
over. — Fresno Gas Company, Fresno. 

Modern gas range. Coal and wood 
stoves have become obsolete on account 
of the drudgery, unnecessary heat and 
dirt connected with them. Gasoline and 
oil stoves are dangerous and objection- 
able by reason of the nasty odor ema- 
nating from them. Try the new way — 
the gas way — it will prove satisfactory 
to you. All fuel gas appliances on 
exhibition at our salesrooms. — Montgom- 
ery Light <$• Water Power Co., Montgom- 
ery, Ala. 

Gas is a commodity, however good, 

that may appear so poor by reason of its 

application through improper or useless 

appliances that criticism may properly 

ELECTRICITY 



be made if those furnishing it fail to 
respond to appeals made at their office 
to remedy existing local trouble.— Gas 
Department, Trenton, N. J. 

Ironing by the simple way and in 
what hundreds of housewives can testify 
is the best way they have ever tried — is 
by using the electric flat-iron. Not all 
the houses in the city are fortunate 
enough to be equipped with electricity, 
and the occupant of those that are should 
enjoy all the advantages that electricity 
affords. One of the greatest of these 
is the use of the electric flat-iron. This 
invention makes possible the complete 
abandonment of the kitchen range as a 
means of heating flat-irons; you can use 
the electric flat-iron in any room in the 
house by simply turning on the electric 
current. The electric coffee percolator, 
price $6, and the electric chafing dish, 
same price, also work on the same plan; 
you need only "press the button," and 
electricity does the work. Telephone us, 
and a demonstrator will call and tell 
you all about them. Our phone number 
is 1148. — Hartford Electric Light Co., 
Hartford, Conn. 

Abraham Lincoln read by torch-light, 
studied law by the fireside in a log 
cabin, but that was half a century ago; 
times have changed, and to-day we have 
the electric light, available for all who 
desire it. At present rates everybody 
should be using electricity; all other 
methods of lighting must inevitably yield 
to the matchless light. It is only a 
question of time when every householder 
will use it, and every tenant will de- 
mand that his house be wired. — The Hart- 
ford Electric Light Co., Hartford. 

It burns but three cubic feet of gas 
per hour at a cost of only a little 
bit over one-third of a cent and gives 
a light of from 60 to 130 candle power, 
according to the style of glassware used. 
The light is soft and well diffused. For 
the same expenditure it gives from three 
to six times as much light as an oil 
lamp. It is just the thing for window 
lighting and may be used in the decks 
of show windows. We sell special fix- 
tures for this lamp with which artistic 
lighting effects may be obtained. It 
may also be attached to all regular fix- 
tures. — Mohawk Gas Company, Schenec- 
tady, N. Y. 
AND GAS 



380 



ADVERTISERS CYCLOPEDIA 



Does your gas burner resemble this? 
If so, don't complain of the quality of 
the gas and criticise the company, but 
leave your name and address at the of- 
fice and we will send a representative to 
put on new burners without charge. 
If you haven't time to call, write or 
'phone. — Gas Department Public Service, 
Camden, N. J. 

You can do everything in cooking that 
you want to do with a good gas range 
quicker, better and with less anxiety 
than you can with any other method — 
no question about it. — Sacramento Elec- 
tric Gas $- Railway Co., Sacramento. 

Why do you put off having your 
house fitted for gas lighting? Just see 
how little it costs ! We fit and fixture 
three rooms for $7.50, four rooms for 
$8.50, five rooms for $9.50 and additional 
rooms $1.50 each. A Simplex mantle 
burner is furnished for each room that 
gives a light of one hundred candle 
power at a cost of one-half cent per 
hour. It's cheaper than kerosene oil. 
Give us your order now before our busy 
season begins. — Ottumwa Gas, Light, 
Heat and Power Co., Ottumwa, Iowa. 

Use electricity for light, it is the saf- 
est, most satisfactory. No smoking-up 
of the ceilings. No dirty housework en- 
tailed, as is the case when other illu- 
minants are used, requiring the cleaning 
of globes and the filling of oil recep- 
tacles. No waiting for light. The il- 
lumination is instantaneous. No striking 
of matches with resultant danger of 
fire from flying heads. For power it 
is the safest, most satisfactory. Ready 
for instant use. No expense when the 
power is not actually in use. Cleaner 
than any other artificial power. No fir- 
ing up before, or banking fires after 
the day's work. It's economy commends 
it to general use. — Binghamton Light, 
Heat § Power Co., Binghamton, N. Y. 

Electrical engineering and contract- 
ing. Don't pay double for your electric 
work. We are running on an indepen- 
dent basis. We do the best electric work 
in town. Our workmen are specialists 
in this line. See us for fans, motors, 
fixtures and wiring. Get your house 
wired. No danger when we install elec- 
tric work. We repair anything in the 
electric line. — The Guarantee Electrical 
Supply Co., Oklahoma, O. T. 

The wonder of the age — electricity — 
is within your reach. Electric wiring is 
a small expense but it should be done 
right. There are established rules and 
inspected materials for this work. Ap- 
pliances of all kinds for your comfort 
and help. We guarantee our work 



against defect and you can find us when 
wanted at 304 Broadway, Duncan Block. 
— Fargo Electric Co., Fargo, N. D. 

A light to swear by — not at — is a 
genuine good electric light. Electric il- 
lumination as we supply it possesses 
these good points: Brilliancy, safety, con- 
venience, economy. Oh, yes, it's cheaper 
in the long run than gas, kerosene or 
candles. We said it — we can prove it. 
— Poling Electric Company, Ottumwa. 

Ironing made easy. An electric flat 
iron saves many weary steps from the 
stove to the board. The electric iron 
heats quickly and stays hot. No running 
to and from a sizzling stove; no chang- 
ing irons, no smoke; no hot kitchen or 
laundry. Cheap, clean, convenient. Put 
out on free trial. — Ottumwa Railway and 
Light Company, Ottumwa, Iowa. 

The proper chafing dish for evening 
entertainments is heated by electricity. 
It is cleaner — better and safer than any 
other kind. There is no smoke or soot 
— no lighting of matches — no filling of 
alcohol or being out of it when needed. 
Your chafing dish is always ready for 
use. Electric light in the house enables 
you to enjoy this and many other elec- 
trical conveniences at slight expense, and 
there is no other form of illumination 
as efficient. Considering the amount of 
useful light per candle power and the 
savings to ceilings and furniture in free- 
dom from smudge — no other form of il- 
lumination is as economical. The re- 
duced rates may interest you. — Chicago 
Edison Company — Commonwealth Elec- 
tric Company, Chicago, III. 

Call a halt. Make them stop a minute 
and look in upon you wares; every one 
that passes your store at night might 
help your profits if your windows were 
better lighted. The gas arc lamp gives 
the most of the best light for the least 
money. — Detroit City Gas Co., Detroit. 

Barr's Eureka Iron is the most eco- 
nomical electric iron manufactured. 
Heats more quickly. Being covered by 
a special asbestos plate, it retains the 
heat and prevents it from reaching the 
hand of the operator. All other elec- 
tric irons are clumsy, unsightly affairs, 
but the Eureka is thoroughly finished, 
neat and attractive, and adapted to all 
kinds of work. — McCabe- Johnson Co., 
Spokane, Wash. 

Comfort in cooking. It's just as easy 
to cook in comfort with a good gas 
range as it is to drag along with the 
old-time stove — make up your mind — the 
rest is easy — you won't go back to the 
stove. — Sacramento Electric Gas $ Rail- 
way Co., Sacramento, Cal. 



ELECTRICITY AND GAS 



OF SELLING PHRASES 



381 



Electric fans. Our first hot weather is 
here and we are reminded that we must 
purchase an electric fan, for the sum- 
mer is fast approaching. Our first ship- 
ment has not arrived, but we have a few 
desk fans now in stock. Place your or- 
der now for delivery at any time. — W. 
M. Perry Electric Co., Columbia, S. C. 

Moving day. When you move, see that 
your new location has a gas range kitch- 
en. You'll feel more at home in the new 
place and can have much comfort at lit- 
tle cost. A gas range kitchen is better 
for both tenant and owner. The tenant 
gets more for his money — the owner 
protects his property from the wear and 
tear of handling kindling and ashes. 
Saves valuable space otherwise required 
for supplies of fuel and kindling and 
saves keeping ashes. The tenant doesn't 
leave a full fuel bin in one place and 
find an empty one the next. Fuel sup- 
plied right to the gas range, and no 
more is used than needed. Saves waste, 
ready on demand day and night. Make 
your home happy by getting a gas range 
now. — Gas Co., St. Paul, Minn. 

When you travel, do not fail to put 
into your bag the little electrical con- 
veniences to which you are accustomed 
at home. They will do much toward re- 
lieving discomforts of the journey and 
safeguard you against illness and fatigue. 
They can be packed in very little space 
and weigh lightly. These portable de- 
vices include a tiny stove weighing less 
than three pounds and measuring as 
little as 3 1-4 by 5 inches. The cup holds 
1 1-2 pints of beef tea, hot water, coffee, 
milk or gruel — warmed or cooked in a 
few minutes. The electric flat iron is an- 
other great convenience. As a safeguard 
against sudden illness or pain, the warm- 
ing pad is indispensable. In sleeper, 
on shipboard or at hotels these devices 
are easily available by attaching the cord 
to any lamp socket, when needed. — The 
Illuminating Co., Cleveland, Ohio. 

It's matchless. You need not the 
trouble, dirt and danger of matches when 
your home is electrically lighted. It is 
more convenient, less costly, and far 
safer than the gas and match idea. Gives 
a much more brilliant light, too, and 
a far more dependable one. Your 
actual match saving may be trifling, but 
the saving of time and trouble more than 
compensates for any difference in cost. 
Besides, you get far more light and 

Electric supplies. This "out o' the 
way store" carries a full variety of 
electric supplies — many articles not ob- 
tainable elsewhere at the price. When 
you need electric supplies come here. — 
John J. Dinnan, New Haven, Conn. 



better service in every way. — Milks Elec- 
tric Co., Binghamton, N. Y. 

The faith of men. To believe, to live 
and let live, never losing confidence in 
your brother man; e'en though many of 
your breed prove faithless, remem- 
ber there are millions who have never 
done you — yet. To have faith inspires 
faith. Experience makes us believe in 
genuine gas coke, for it most certainly 
is a fuel of quality. The best and cheap- 
est solid fuel known. — The Rome Gas, 
Electric Light $• Power Co., Rome. 

If the man who smokes three five- 
cent cigars per day and allows his wife 
to cook the meals on a coal stove will 
stop in our stove department and see 
our demonstration he will either stop 
smoking or his wife will get her gas 
range. But he may still smoke and his 
wife may have her gas range. — Gas Co., 
Wilmington, Del. 

Without light we could not see. So 
without light people could not see wares 
displayed in the windows of a business 
house. Electric lights make people see 
both the business house and what is 
shown in its windows, consequently more 
business, more profits. That makes them 
advertising of the highest class — the kind 
that sells. Let us tell you more about 
light fixtures. — Fargo Electric Co., Far- 
go, N. D. 

In buying a gas range there is some- 
thing else to consider besides the cost 
of the range. First, the gas it will 
save you; second, the money it saves 
you by not getting out of repair, also 
the time saved by its use and the satis- 
faction of having a range that you can 
depend on at all times. — W. R. Walker, 
Kansas City, Mo. 

Gas light has a clear quality that il- 
lumines every object which comes within 
its logical radiation. It shows up all 
kinds of merchandise to the best advan- 
tage and brings out the colors in a way 
that rivals sunlight. The best light at 
the least cost. — Lebanon Gas and Fuel 
Co., Lebanon, Pa. 

Buzz the buzzers. We can put up 
call buzzers or bells in your office, con- 
nect your dinner table with the kitchen, 
place electric lighters on your gas burn- 
ers, or do any electric work. Glad to 
tell you the cost. Have it done soon. — 
Fargo Electric Co., Fargo, N. D. 

A breezy time at home. We still of- 
fer a fan free to anyone presenting a 
fan of another make equal to ours in 
speed and workmanship. Our fans are 
all of superior grade. A poor fan is 
worse than no fan at all.— Electric Light- 
ing Co., Mobile, Ala. 



ELECTRICITY AND GAS 



382 



ADVERTISERS CYCLOPEDIA 



The right kind. It's economy to have 
the right kind of burners in your home. 
The No. 10 shade light for reading, for 
dining-room and kitchen. The home 
light for halls, bathroom and cellar. 
Let us show them to you in your home. 
We'll adjust your burners and clean 
them free while we are there. — Detroit 
City Gas Co., Detroit, Mich. 

It is a perplexing problem in the 
spring of the year to obtain enough heat 
from the furnace fire without getting 
too much. Gas heat economically over- 
comes this difficulty — ten or fifteen min- 
utes' burning takes off the chill — they're 
portable, too. — Gas Department, Tren- 
ton, N. J. 

New method gas ranges for natural 
gas. Will reduce your gas bills twenty- 
five per cent. Will not rust or burn out. 
Will bake the same on all parts of the 
oven bottom. Will broil or toast evenly 
without burning. Will not have any 
explosions. — McElhone fy Moloney, Lex- 
ington, Ky. 

A gas range to cook with and gas 
mantle burners to light with are most 
desirable for a well appointed home. 
Hundreds of Ottumwa housewives en- 
joy the blessings of the use of gas. 
Why not you? It's cheaper than gasoline 
to cook with, cheaper than kerosene to 
light with, and at your service any 
time, day or night. Ranges connected 
free. — Ottumwa Gas Light, Heat fy 
Power Co., Ottumwa, Iowa. 

A brilliant light can best be given 
by nature's own force — electricity. The 
light is purer, steadier, more satisfac- 
tory in every way. Everything consid- 
ered, it is much more satisfactory than 
gas and not any costlier. Let us fig- 
ure with you for the installation of a 
little plant for you upon your own prem- 
ises. — Milks Electric Co., Binghamton. 

One oscillating electric fan accom- 
plishes more than four of the stationary 
kind. By turning from side to side 
on the base all parts of the room re- 
ceive equal treatment and the objection 
of a strong draft in one direction is 
overcome. — Simmons Hardware Co., St. 
Louis, Mo. 

Cooling breezes for sweet summer time 
are easily procurable. Let us install 
for you an electric fan. Doesn't cost 
so much and is a welcome factor in 
producing comfort. We have all styles 
and will gladly call on you and answer 
all questions. — Peoria Electric Co., Pe- 
oria, 111. 

The possibilities of electricity in the 
home. A practical demonstration Mon- 
day on the third floor. Progress takes 



another step forward in this splendid 
display of electric appliances — of special 
and particular utility in the home. It's 
a display which every up-to-date house- 
keeper should not miss seeing, as it por- 
tends a new order of things in the house- 
hold — a lightening of labor, and home 
comforts greatly increased. Each of 
these inventions is of present practical 
utility and cost a mere nothing to run. 
All are simplicity itself to operate. In 
the display are. — T. Eaton Company, 
Winnipeg, Can. 

Saves trouble. Well worth while to 
save trouble in the daily work of the 
house. There's a way to save much 
work and worry, and yet get better re- 
sults at less cost. That's the gas range 
way. When you use a gas range for 
cooking you are sure that results will be 
right, because there's perfect regulation 
of flame at the valve, and no fires to 
keep up. Saves worry about right re- 
sults, and saves the work of handling 
kindling, ashes and fuel. Just a match, 
then turn a valve to start your fire in a 
gas range. A turn of the valve puts out 
the flame, and stops the expense, the in- 
stant you're through. A gas range 
kitchen is quickly cleaned and easily 
kept so. Saves trouble of former meth- 
ods of cooking, and saves time and tem- 
per as well. New process "visible" gas 
range shown at salesroom, Sixth and 
Jackson. — Gas Company, St. Paul. 

Do your ironing with an electric iron. 
There's no need to make a big fire in the 
range on a hot day, just to heat one lit— 
the sadiron. An electric iron cuts out 
all that trouble and discomfort. Sim- 
ply attach the cord to the light socket, 
turn the switch, and in about five min- 
utes the iron is ready — hot as long as 
you need it. Cost? Only a fraction 
over 3c. an hour. — T. Eaton fy Co., Win- 
nipeg, Can. 

Demonstration of Garland gas ranges. 
To-morrow and all week an expert will 
show you how well you can cook with a 
Garland gas range. Delicious cakes 
will be mixed and baked while you wait. 
No fuss. No waiting for the oven to 
get hot. No handling of coal. No 
emptying of ashes or soot — no heat 
wasted. Just put in the food and light 
the gas. There's only one trouble — the 
Garland doesn't use enough gas to suit 
some people (you can guess who!) so it 
isn't popular in that quarter. But we 
can show you that it's the finest and 
most economical gas range made. Try 
a piece of cake to-morrow, with our 
compliments. — Stone, Fisher Co., Ta- 
coma, Wash. 



ELECTRICITY AND GAS 



OF SELLING PHRASES 



383 



EMBROIDERY 



If not, you are missing an exceptional 
opportunity. The assortment is more 
extensive, and of more pretty patterns 
than we have ever been able to show 
before. Hundreds of customers have 
taken advantage of these exceptional of- 
fers. There are still thousands of yards 
to select from. All priced at a saving 
that's exceptional. — Hale's, Sacramento. 

Hundreds of pieces of new edgings 
and inserting are now shown for your 
approval and inspection. Many fresh 
from St. Gall — that great embroidery 
manufacturing center of the world- 
others bought direct from the largest 
importers at the lowest margin of profit, 
which only our modern methods of buy- 
ing and selling can compass. — Barney's, 
Schenectady, N. Y. 

Our experience of many years in buy- 
ing and selling embroideries impress us 
with these facts. The best time to buy 
fine choice novelty goods is very early, 
for only during the first of the season 
can you get the true novelties. The im- 
porters only bring them out in small 
quantities and they cannot be duplicated 
later. The woman who waits until warm 
weather has actually arrived, to pur- 
chase exclusive designs in fine match 
sets for summer dresses or underwear 
is making a grave mistake. The best 
choice is right now while our stock is 
fresh and brilliant. Our embroidery de- 
partment was never so complete as it 
is at this time — the freshest and most 
charming embroideries in French robes, 
or in match sets, all-overs, garnitures 
and medallions with fabrics to make up 
into robes. A clever woman can use 
these materials by the yard and fashion 
them into original and beautiful gar- 
ments. We will not describe these goods 
— we want you to see them and you may 
be sure that in buying exclusive novelties 
here you secure the creme de la creme of 
the market. — M. Rich <§■ Bros. Co., At- 
lanta, Oa. 

Our second large import order of fine 
embroideries has arrived and is now on 
sale, making with our earlier deliveries, 
probably the largest and most varied 
and complete collection of this beautiful 
and useful merchandise yet shown in this 
State. The stock comprises the choicest 
styles and designs from four of the 
largest manufacturers of fine embroid- 
eries in Switzerland and they are all 

EMBRO 



consigned to us for Hartford. Here are 
hundreds of pieces embracing everything 
that is desirable in the embroidery line 
on Swiss, nainsook, cambric, and batiste, 
in all widths and in great variety of 
prices, from the lowest price for goods 
of real merit up to the very finest made. 
We call attention to some of the de- 
tails. — Sage-Allen <§• Co., Hartford, Conn. 

We take a certain pleasure beyond the 
ordinary just now in advertising our 
many art needlework specialties. — The 
May Co., Cleveland, Ohio. 

These new embroideries are well worthy 
of a special note. Particularly beauti- 
ful is our large range of flowering, in 
many of the newest designs. — T. Eaton 
Co., Toronto, Can. 

The calendar doesn't wait for import- 
ers. That's why this great bit of luck 
came to us — the importer of these fine 
embroidery headings sold them 'way be- 
low their value, because they came late. 
— Wanamaker, New York, N. Y. 

A timely suggestion! Now is the time 
when embroidery bargains should be 
taken advantage of. — Letendre, Fils fy 
Co., Montreal, Can. 

Embroidery department. Attention is 
invited to our extremely large and beau- 
tiful collection of novelties and staple 
designs, on cambric, nainsook, Swiss, ba- 
tiste, consisting principally of insertions, 
edgings, flouncings and allovers to match, 
introducing many new and attractive 
patterns in combination with lace and 
drawn work; also very dainty and elab- 
orate 18, 27 and 45-inch skirtings. — 
Lord $ Taylor, New York. 

New embroideries way under price. 
Just the styles you want — and only about 
half price to pay for them. Isn't that 
great, good news? — The Goldenberg 
Store, Washington, D. C. 

Clear-up of embroideries. A tubbing 
will make them fresh as new, but be- 
cause they are slightly soiled, prices 
to-morrow will be 2c to 49c for 5c to 
$1.50 values. — Abraham $ Straus, Brook- 
lyn, N. Y. 

Embroideries. " Exquisite," you'll say. 
And you'll be right. Never have needles 
done prettier work. There's a charm 
of some sort in every pattern, which you 
will find as you continue the self-assigned 
task of admiration. — Gutman $ Co., Bal- 
timore, Md. 
IDERY 



384 



ADVERTISERS CYCLOPEDIA 



An exhibition of Eastern embroideries. 
One of the little shops in Paris is 
spending its whole time catering to a 
new fad in the furnishing of houses. It 
sends wall hangings, pillow covers, cur- 
tains, table covers, etc., down to Bosnia, 
Hungary and the Croats, and has them 
embroidered in the odd, colorful designs 
for which these people are famous. 
When our linen man heard of this he 
started out for these countries himself 
and collected here and there the things 
you are to see this morning. Most of 
them are modern ; were made in peasants' 
cottages. But a few — like the old bed- 
spreads and head handkerchiefs — are 
from fifty to a hundred years old, and 
you would have hard work to duplicate 
them here or abroad. — The Wanamaker 
Store, Philadelphia, Pa. 

Care for these embroideries? Buy them 
at half and less. But because price is 
half and less than half what is usually 
asked, you are not to imagine the em- 
broideries are less desirable. Far from 
it, unless all embroideries of this sea- 
son's creation, as these are, belong to 
that class. — Davison-Paxon-Stokes Co., 
Atlanta, Oa. 

Don't judge these embroideries by the 
price, for they're very much better than 
you could reasonably expect to buy at 
15 cents. In fact, they'd be mighty good 
value at a quarter. Line includes flounc- 
ings up to 8 and 10 inches wide, dainty 
rufflings, beadings and insertions made 
on fine cambric, nainsook and Swiss in 
a great variety of very attractive de- 
signs — English eyelet, " blind " and open 
work effects. Weights and patterns ap- 
propriate for trimming waists, dresses, 
underwear and children's clothes — all 
new, fresh and clean. — Keely Co., Win- 
nipeg, Can. 

It's the sort of embroidery that women 
who like dainty needlework desire. The 
fine cambric and nainsook edgings and 
insertions, made by the peasant girls of 
St. Gall in Switzerland. Finer and 
more delicate than the embroideries 
turned out by machines in America. 
The delicate patterns and tracings are 
all new. The widths run from 4 to 8 
inches. The values run up to 25c a 
yard. Through the favor of an im- 
porter we got these for a special sale 
purpose. We told him we wanted to 
start the embroidery selling with a rush. 
That we wanted our initial sale to be a 
good one, and he helped us. The more 
you see of these embroideries the more 
eager you will be to own some. — Bed- 
lick's, Fresno, Col. 

Women who seek the new will view 

EMBRO 



these embroideries with admiration, for 
their equal in distinctive exquisiteness 
has not been seen for many a season; 
45-inch Swiss embroidery with rows of 
flouncings, old English eyelet, blind em- 
broidery, galloons and flouncings; ba- 
tiste embroidery, self and colored; cor- 
set cover embroidery are a few among 
the many new. — L. S. Plant $ Co., New- 
ark, N, J. 

This splendid collection of white dain- 
tiness is one of distinguishing merit 
and includes styles to suit every fancy. 
Newest styles and combinations in Swiss, 
nainsook, cambric, and linen sets. Baby 
sets, allovers, flouncings, galloons, 
bands and motifs, in blind, Anglaise and 
heavy raised work novelty effects. Wide 
bands of linen etamine, heavily embroid- 
ered for trimming of white gowns. Em- 
broidered bands and galloons, in batiste, 
Swiss and nainsook in a variety of widths 
and patterns. — Jerome E. Sage, Hart- 
ford, Conn. 

We again call attention to the French 
hand made embroidery and high grade 
machine work on fine batiste and eta- 
mine effects in linen in straight and ir- 
regular bands from 3 inches to 8 inches 
wide. They are in medium and heavy ef- 
fects in antique and eyelet patterns in 
great variety, showing the Anglaise and 
Boulanais effects, all styles confined to 
us for this city. They are new and very 
stylish for white linen and other white 
dresses. This collection contains some 
of the richest allovers ever made, also 
motifs and medallions to match the trim- 
mings. — Sage-Allen $• Co., Hartford. 

Entirely new, and the most stunning 
effect on scrim pillows you ever saw. 
Embroideries in blue and white Stella 
Floss and finished with blue and white 
cords to match. Very easy to do, and 
so inexpensive. Come in and see some 
finished pieces we have. — Pike's, Dayton. 

A recent transaction enables us to sell 
embroideries and laces at prices that 
are half less than regular prices. Great 
lot of pretty kinds that are wanted for 
beautifying new dresses. All fresh and 
new. Never have needles done prettier 
work. There's a charm of some sort in 
every pattern, which you'll find as you 
continue the self-assigned task of ad- 
miration. — Belk Bros., Charlotte, N. C. 

Prices have again been put out of 
consideration, by the imperative neces- 
sity of getting this unwieldy stock down 
to inventory limits — a vast number of 
yards must be sold this last week, and 
the knowing buyers will be quick to take 
advantage of these prices.— Bowland, 
Morehouse $• Martens Co., Columbus. 
IDERY 



OF SELLING PHRASES 



385 



Another big time in the embroidery sec- 
tion to-morrow! Wonderful how the 
sales have been going ahead these sup- 
posedly dull days. " It's almost like hol- 
iday shopping " a lady remarked the 
other day. No half-way measure here. 
Quick step prices are the rule. — The 
Haycock and Dudgeon Store, Montreal. 

The same importer whose sample stock 
made our greatest selling day last sea- 
son has accepted our offer again. This 
time it's 10,000 yards of embroideries 
at less than cost — an offer that will at- 
tract thousands of shoppers to our em- 
broidery counters — you'll want to buy 
freely when you see the splendid assort- 
ment. — Kemp $ Herbert, Spokane, Wash. 

Atlanta's shrewd shoppers will rave 
over these lovely embroideries direct 
from the big embroidery makers in the 
land of the Alps, fresh from the hands 
of the cleverest needle-women on the 
globe. — J. M. High Co., Atlanta, Ga. 

The volume of our dealings with the 
world's greatest embroidery manufac- 
turers gives us exceptional advantages 
for securing sample strips of advance 
styles — these are offered far below ac- 
tual value. A great lot of especially 
fine lace trial strips, net top laces, Ve- 
nise applique bands, medallions and other 
laces, yard, 25c, 50c, 75c, 95c, $1.50. 
Point de Paris and Normandy, Torchon 
laces and insertions. Laces and inser- 
tions, worth 10c to 15c yard, 5c; sample 
pieces, values 8c and 10c yard, 5c. — 
Mandel Brothers, Chicago, III. 

The first embroidery sale of the sea- 
son. And if you miss it you'll not catch 
up on embroidery economy in twelve 
months, for there are to be great things 
doing in embroidery this spring. — Cham- 
berlin-Johnson-Du Bose Co., Atlanta. 

A sharp purchase of sample embroid- 
eries go to you at a price that is just 
like finding. — The Anderson Co., Buf- 
falo, N. Y. 

Embroideries. Remnants at half price. 
—Mill remnants from St. Gall, 2 to 5 
yard lengths, perfect goods, in this sea- 
son's best patterns, including edgings 
from 1 inch to fiouncings 10 and 12 inches 
wide — all marked at less than half reg- 
ular price. — Mandel Brothers, Chicago. 

Extraordinary sale of embroideries be- 
gins to-morrow morning in our lace 
and embroidery section. The embroid- 
eries offered are the season's newest de- 
signs and afford a saving of one-third 
and more on every yard. — The May Co., 
Cleveland, Ohio. 

Embroidery sale. — We shall offer you 
Thursday another embroidery bargain 
that will be fully equal to any of those 

EMBROI 



notable ones we have given you earlier 
in the season.— Boston Store, Milwaukee. 

The new embroideries are ready, and 
comprise the daintiest originations in the 
world.— Sage-Allen # Co., Hartford. 

We placed our order for the goods 
many months ago — for we knew the 
manufacturers would be in better shape 
to take care of the order. Our instruc- 
tions were very explicit, quality and 
style must be paramount or the goods 
would not be accepted. The embroid- 
eries were to be made in designs that 
would be a credit to a concern of our 
caliber — that new designs exclusive to 
Youngstown were to be made, and that 
the highest quality was to be the only 
rule for them to go by. The embroid- 
eries were delivered to us, and we were 
more than satisfied with the handsome- 
ness and quality of them. Our instruc- 
tions were carried out to the letter. The 
manufacturers are aware of our pecu- 
liarities. They know that embroideries 
for us must be finished in the best pos- 
sible manner or we won't accept them. 
It is a fact worthy of note that we have 
never had occasion to return embroid- 
eries on account of lack of attention to 
our orders. 

Buyers of embroideries at McKelvey's 
are assured of exclusiveness in designs 
and good quality — the two most impor- 
tant points of good embroidery. — Mc- 
Kelvey's, Youngstown, Ohio. 

Beautiful and stylish embroideries all 
at half and less. An immense showing 
of high class Swiss and nainsook em- 
broideries is included in this, our sev- 
enth annual May embroidery sale. For 
six years our May sale has been the larg- 
est event in the embroidery business in 
this community, continually increasing in 
importance until it has grown to immense 
proportions. This year's showing con- 
tains more and better values than ever. 
The advantage of buying now is not 
alone in the price, for the variety and 
assortment is double or triple that 
shown at other times, and, inasmuch as 
these are nearly all matched sets, one 
can select the different widths of each 
pattern, as best suits their needs. In- 
creased space has been taken and extra 
salespeople engaged, so that hurrying and 
crowding will be reduced to a minimum. 
— The Crescent, Spokane, Wash. 

A fine new lot of about seven thou- 
sand yards, of Swiss muslin embroider- 
ies — not remnants, but in fresh, new, 
full pieces; and many are in matching 
sets, two widths of insertions and three 
widths of edgings. The patterns are in 
choice designs. — Wanamaker, New York. 
DERY 



386 



ADVERTISERS CYCLOPEDIA 



Elegant line embroideries. — Our line of 
embroideries never before so full of 
beauty as this season — everything from 
the narrowest baby headings to the wide 
45-inch flouncings, matched sets in cam- 
bric, nainsook and Swiss cloths. Then 
the dainty flouncings, tucked and lace 
insertions in both 27-inch and 45-inch 
for infants' and children's dresses. Also 
the fine tucked organdies, with dainty 
lace insertions running through. If you 
have any embroidery wants to attend to, 
come in and let us fill them — we can. — 
L. S. Plant £ Co., Newark, N. J. 

Whew! whew! this would stir up the 
most quiet disposition. A lot of 2000 
yards of spic and span new embroid- 
eries just came in, wide and narrow 
ones with insertions to match, butter- 
fly wheel, eyelet, blind and drawn work 
patterns — indeed, it is the prettiest, best 
lot of embroideries we ever saw, great 
wide ones for skirts, narrow ones for 
underwear, and such pretty insertions. 
They ought to sell at 18c, but for a 
great hurrah we place them on sale at 
8 o'clock Saturday morning, bargain 
table, center aisle, your choice of any 
for 10c a yard. They will spin out lively, 
sure as you live — they're astonishing val- 
ues. — The Elder $• Johnston Co., Dayton. 

Just now when you are maturing your 
plans for early spring sewing we are 
going to help you out with the greatest 
reduction sale of embroideries which we 
have had this season. They are all new, 
fresh, crisp goods, just received direct 
from the importer, bought for spot cash 
at 25c on the dollar. This is by no 
means a sale of cheap embroideries — 
but good embroideries will be sold cheap 
to-morrow. See show window. — /. jR. 
Lane Dry Goods Co., Los Angeles, Cal. 

Elegant laces and embroideries. The 
handsomest conceits from the deft hands 
of artistic workers. Priced as we price 
everything else. Exceptional bargains. — 
S. Kann, Son $ Co., Washington, D. C. 

The new embroideries from St. Gall, 
of course, for that's the home of all 
beautiful embroideries. And never in 
our remembrance has she sent more 
beautiful or more unusual things. To- 
day a word about the sets — insertions 
and different widths of edgings — which 
will be used for summer gowns and 
trousseau. — Connolly $ Wallace, Scran- 
ton, Pa. 

Our great annual sale of Hamburg 
edgings and insertions. An annual event 
looked forward to by thousands of Uti- 
ca's best posted buyers. We will show 
at this sale without question the big- 
gest bargains and the finest assortment 

EMBROI 



of fine Nainsook, Swiss and cambric edg- 
ings and insertions ever offered in Cen- 
tral New York. Get here early for the 
best.—/. B. Wells, Son $ Co., Utica. 

Thousands of yards of new, daintily- 
colored embroideries at less than one- 
third value. Think of buying the pret- 
tiest and newest embroideries in the 
most delicate colors at the rate of three 
yards for the price of one! That is 
what can be done here to-day. The em- 
broideries are new — as well as the sea- 
son — you've never seen them before, and 
there's nothing wrong with a single piece 
in the great line. We simply ran across 
an importer who was greatly overstocked 
and he cut his price down to one-third. 
You'll be astonished when you get here. 
Great tables full of these beautiful goods 
will be offered for less than the very 
cheapest of plain trimmings cost to pro- 
duce. The variety is broad, qualities 
are of the highest, styles are bewitching 
and patterns are matched. Could the 
conditions be better? — Harris-Emery Co., 
Des Moines, Iowa. 

Embroideries, pay less. Quite natural 
to follow a talk on dress cottons with 
some news of embroideries — and this 
embroidery news is very special, the re- 
duced prices following will tell you why. 
Yesterday's sale of embroideries, in which 
they waltzed out as never before is to be 
rivaled to-morrow by another and still 
greater offer. — Joseph Home Co., Pitts- 
burg, Pa. 

Lovely new embroideries. Exactly 
these fine choice edges on nice cloths 
that appeal to women who desire qual- 
ity. — Buggies $ Ellison, New Bedford. 

Tons of newest embroideries at lowest 
prices ever known. Latest creations 
from the skilled designers and expert 
manufacturers of Switzerland in almost 
unlimited quantity. The biggest show- 
ing of the beautiful products of modern 
ingenuity in the line of embroideries ever 
witnessed anywhere. Bought by us at 
less than the actual cost to land in this 
country. Sales of the past (regardless 
of conditions) never approached the val- 
ue giving of this opportunity — we do 
not anticipate its equal — prices lc. yard 
up. — Newman, Brooklyn, N. Y. 

An Exquisite Display of Waite Em- 
broideries. — How cool and fresh and 
lovely they are you can see in a window 
now — perhaps the finest showing of white 
embroideries ever made in this vicinage. 
And if you want to examine them more 
closely, a still more beautiful display 
is ready now in the Art Needlework 
Store on the second floor. — Hearn, N. Y. 
DERY 



OF SELLING PHRASES 



387 



Twenty-seven Thousand Yards of New 
Embroideries at Half Price and Less. — 
When many are beginning their home 
sewing, when new garments are being 
planned for early spring and summer, 
along comes this chance to save half or 
more on embroideries first shown this 
season. Never have you had quite such 
an opportunity since embroideries have 
been sold at this store, or in Atlanta — 
not at this time, when you want them 
most. — Davidson-Paxton-Stokes Com- 

pany, Atlanta, Ga. 

Embroideries in Matched Sets. — Sev- 
eral brides-to-be selected trousseau sets 
from this superb line of highest class 
embroidery. Novelties and others are 
trying to decide among the many ex- 
quisite things. Never was so superb a 
collection offered Atlanta buyers — never 
have Atlanta women bought so liberally. 
The appreciation shown has proven that 
we were right in believing that an em- 
broidery stock worthy of New York is 
not too pretentious for Atlanta. New 
things are constantly being shown — love- 
ly underwear sets in all white, new dress 
trimmings in white and colors, and 
dainty, beautiful babies' trousseau sets. 
— Keely's, Atlanta, Ga. 

You know Swisses are always in style 
■ — so desirable, so dainty — and the em- 
broidered ones make up with so little 
trimming. Remember that these Swisses 
are full 44 inches wide. We do not want 
to compare them with the ordinary do- 
mestic goods — they are imported from 
St. Gall, the home of fine embroidered 
Swisses; bought them from an over- 
stocked manufacturer at a sensational 
sacrifice. Every imaginable color and 
design — dots, spots, lace effects, scroll 
effects, vines, flowers, buds, blossoms and 
fruit are embroidered in handsome con- 
trasting colors — white, pink, light blue, 
tan, champagne, oxblood, cream, laven- 
der and black combinations. — Simpson- 
Crawford Co. New York. 

There is no color to help out the dec- 
orative effect of these beautiful pieces. 
They must depend solely on the ex- 
quisiteness of the needlwork. And never 
before has the art of Irish, French, Ger- 
man, American and Japanese needle- 
worker had a finer exemplification. — 
Frederick Loeser <§• Co. 

Fine Allover Embroideries. — Lots of 
these handsome allover embroideries for 
yokes, fronts and entire waists. The 
present group is some of the best work 
turned out at St. Gall, Switzerland, and 
comprises twenty-seven fine patterns, all 
22 inches wide. They are such as would 
sell — have sold, in fact — in our own 

EMBROI 



stock at $1.65 to $2 a yard. To-day— 
and not much longer than to-day — they 
are 90 cents a yard.— Wanamaker, N. Y. 

Thousands of yards of the most de- 
lightful new embroideries; two heaping 
center counters and more in reserve; 
really the choicest of some of the very 
fine embroideries, among the handsomest 
shown. And it is these that are now 
obtainable at this ridiculously low price, 
17c yard. The assortment is superb. 
A better variety we have never offered 
at any price. There are many beautiful 
matching sets among them, edges, in- 
sertions and beadings, in various desir- 
able widths and a great range of pat- 
terns. No less pleasing, for their pur- 
pose, the broken sets, extensive in variety 
and just as attractive as they were when 
in sets, including scores of rich effects 
in soft nainsook, Swiss and chiffon. Cor- 
set cover embroideries are also repre- 
sented. Wide and handsome, in fine 
cambric, with dainty beadings at the 
top for ribbons. All the embroideries 
are fresh and in perfect condition. Their 
downfall in price has come for reasons 
other than quality. Be that as it may, 
they are here for you now at a frac- 
tional part of real value. Choose freely 
— get all you need of them. As low a 
price for such embroideries will not be 
known probably for seasons to come. — ■ 
Davison-Paxon-Stokes Co., Atlanta. 

Through a lucky purchase of the Dry 
Goods Union of New York City (of 
which we are members), we place on 
sale Monday morning one of the finest 
and largest lots of embroideries ever 
brought to this country. Eight special 
bargain counters, scattered through the 
Washington and Winter Street sections, 
on street floor, will display this most 
remarkable collection. — Gilchrist Co., 
Boston, Mass. 

To-morrow is embroidery day again. 
And you will profit by the doings from 
a quarter to a half. Nainsooks, Swisses 
and cambrics, allovers, edgings, inser- 
tions, ruffiings and flouncings. Lots of 
patterns in all widths. The prices and 
qualities will mark the day as a red 
letter one in embroidery selling. — S. P. 
Dunham <$; Co., Trenton, N. J. 

Embroidery bargains. Thrifty buyers 
who like to have a little surplus of em- 
broidery at hand, have now an oppor- 
tunity of saving considerable money. 
We've collected some pretty embroid- 
eries, odd lots and the ends of the sea- 
son's patterns. Cut in half to-day. Fine 
insertions ; all widths likely to be needed, 
and splendid variety.— Yard's, Trenton. 
DERY 



388 



ADVERTISERS CYCLOPEDIA 



Narrow embroideries at sacrifice 
prices. Our narrow embroidery stock 
is an elegant one, also a big one ; in fact, 
too big, we must reduce it before in- 
ventory and are compelled to sell em- 
broideries even at sacrifice prices and 
will place the entire line on sale to- 
morrow at exactly half price. The as- 
sortment consists of insertions, edges, 
flouncings, headings and appliques of 
the finest qualities of cambric, nainsook, 
Swiss and English batiste. This includes 
the dainty baby patterns to the most 
elaborate widths for lingerie use; in 
widths from three inches up. — White- 
house Dry Goods Co., Spokane, Wash. 

A sale of embroideries. Wide Turnings, 
generous width edgings and insertions. 
Nainsooks, Swisses and cambrics. Plenty 
of styles and best of styles. Best of 
needlework, too; if you find an imper- 
fectly embroidered inch of goods in the 
thousands of yards ready of these em- 
broideries, we will thank you for return- 
ing it. And we call your attention par- 
ticularly to the edges, how splendidly 
they're made; you couldn't determine 
the quality of an embroidery more quick- 
ly than by noting its edge, that tells 
the story. There are kinds of embroid- 
eries among these fit for the nicest uses 
that you want to put embroideries to. 
—S. P. Dunham $ Co., Trenton, N. J. 

Such beautiful embroideries as these 
— newest styles and best qualities in- 
tended for this season's demand — but at 
prices lower by a third to a half than 
usual — are bound to bring out great 
throngs of buyers. What woman who is 
planning spring sewing can resist such 
wonderful values as are presented in 
this sale? Big selling has been going on 
steadily all day — but so vast is the stock 
and so varied the assortment that a 
whole week of such buying would have 
little effect on the collection of styles. 
The purchase embraces embroideries of 
all sorts and for every purpose. In- 
cluded are edges, insertions, bandings, 
flouncings, demi-fiouncings, corset cover 
embroideries, all-overs and medallions. 
No description of the lovely designs can 
do them justice. — Goldenberg's, Wash- 
ington, D. C. 

One potent reason for buying these 
trimmings of us is the fact that we have 
our own factory in St. Gall making the 
prettiest of embroideries, coming to you 
direct from the looms — you see then by 
trading with us you are buying from 
the makers. — Brown, Thompson $ Co., 
Hartford, Conn. 

By far the finest of years. The white 
event takes on new importance to-day. 

EMBRO 



We have added to the showing 25,000 
yards of fine embroideries, all of our 
own importation. This is the largest 
showing of exclusive styles in embroid- 
eries that the people of Tacoma have 
ever seen. Best of all, these were bought 
at the old prices and have escaped the 
big advance. We pass them on to you 
at the old figures. — The Stone-Fisher Co., 
Tacoma, Wash. 

Embroideries at half. Uncommonly 
good embroideries on finest nainsook and 
Swiss, in widths from one to six inches, 
exclusive of cloth, galloons, insertions, 
edgings in baby Irish effects, insertion 
combinations are on sale at a shameful 
price-cut, just to get them out of the 
store before stock-taking. Choose from 
embroideries marked at all prices be- 
tween 35 cents and $3.00, at half price. 
— Coulter Dry Goods Co., Los Angeles. 

If you enjoy looking at beautiful art 
embroideries, most of them in complete 
sets, hurry down to Reed's and look in 
the large north window. The finest and 
largest line we've ever shown. And we 
save you about 20 per cent, on every 
piece by buying before the big advance. 
— Lantz, Mansfield, Ohio. 

Embroideries of surpassing value. In. 
no class of merchandise is the advan- 
tages of this store's connections more 
apparent than it is in embroideries. Go- 
ing to the makers of Switzerland we 
give commissions for exactly what is 
wanted. We choose our patterns from 
all patterns, for St. Gall practically 
makes the embroideries of the world. 
We designate just such combinations as 
experience has taught us best meet your 
needs. This pattern is selected for that 
cloth, that design for embroidering some 
other material. It is the difference be- 
tween the ready-made and the made-to- 
order. And the saving! Any one who 
has given the least attention to the em- 
broidery values supplied by this store 
appreciate this fact. Embroideries can- 
not be bought in this country or through 
importers to match these which we bring 
direct to you from the Swiss makers. — 
Sibley, Lindsay $ Curr Co., Rochester. 

Sale line embroideries. Wednesday, 9 
a.m., we place on sale the finest lot of 
embroideries we have ever offered. All 
match sets, Swiss, nainsook and fine 
cambric; mostly hand loom goods; the 
very best embroideries made. All per- 
fect, including medium and wide edges, 
insertion, baby sets and flouncing. There 
are embroideries in this lot worth from 
35c. to $2.00 a yard.—Miller-Swartz Co. y 
Trenton, N. J. 
IDERY 



OF SELLING PHRASES 



389 



Special lines to the front every day. 
Not a day but what sees a change in the 
exhibit of new embroideries. For Mon- 
day's selling we will show an exception- 
ally fine lot of cambric edgings and in- 
sertions, various widths and patterns, 
fine and heavy qualities. — Scroggie's, 
Montreal, Can. 

The largest and most handsome collec- 
tion of fine laces and embroideries ever 
shown in Fargo. Exquisite novelties in 
bands, motifs, medallions, shirt-waist 
fronts, allovers, etc. ; new laces in Point 
Venise, Point-de-gaze, St. Gall Princess, 
Net Tops; also Cluny Batiste. New all- 
over nets in cream, white and black. — 
A. L. Moody, Fargo, N. D. 

This annual sale of charming lace and 
embroidery trial strips is important, not 
alone in the manifest savings, although 
that amounts to half or more than half 
of regular costs, but also in the excep- 
tional range of choice and the very high 
quality of the fabrics. These features 
render this selling event of the great- 
est moment to every woman who ap- 
preciates a real bargain, especially as 
it is quite possible that these will be the 
last lots of these excellent trial strips 
obtainable this year. — Mandel Bros., Chi- 
cago, III. 

Our leader, Swiss and nainsook em- 
broidery. This is indeed a beautiful line, 
in widths varying from 10 to 17 inches. 
An exquisite line of patterns, introduc- 
ing new and clever ideas in embroid- 
ery. The designs extend three to five 
inches deep, and are worked on the finest 
quality of Swiss and nainsook. You have 
a selection from dozens of different pat- 
terns, which are suitable for various 
purposes. Specially adapted for ladies' 
and children's underwear. Originally 
these pieces were worth 75c and 85c a 
yard. — Wasserman-Gattmann Co., Sacra- 
mento, Cal. 

Sensational January white sale prices. 
Thousands and thousands of yards have 
been bought for this tremendous white 
goods sale — never before in the dry 
goods history of Spokane have such 
beautiful embroideries as these been of- 
fered at such astounding price reduc- 
tions. — White House Dry Goods Co., 
Spokane, Wash. 

Always a little ahead. Doing things 
beyond the reach of others is our rec- 
ord, that will be strengthened by this 
remarkable embroidery event to-morrow. 
All new goods in this lot, direct from 
the embroidery centers of the world. 
We go direct to headquarters. Were 
we to buy through the middlemen, our 
business would be on the same plan as 

EMBRO 



those surrounding. We save you these 
middle profits. Extra values are put in 
the goods. No such embroidery stock 
in town as ours. All who have seen it 
can testify to this. — Scroggie's, Mon- 
treal, Can. 

January sale of embroideries. A bril- 
liant event presenting stirring values. 
To-morrow morning we commence our 
annual January embroidery sale. Dame 
fortune has decreed another big season 
of white, this means a lavish use of em- 
broideries. There's nothing so pretty and 
durable for trimming white garments. 
You'll save from one-fourth to one-third 
in buying now, for we placed our im- 
port orders last spring and summer. In 
doing this we were able to get them at 
the old prices. This saving (and its no 
small item) we pass right over to you. 
This early buying enabled us to get the 
most desirable patterns obtainable. This 
will be the grandest display Pueblo ever 
had. In words we cannot depict the 
beauty of these bright, new, crispy white 
embroideries. You'll find this depart- 
ment overflowing with enthusiasm. You 
will find a very great assortment of 
staples, and also the new patterns and 
designs, such as baby Irish Cluny ef- 
fects, blind embroideries, French reveres, 
hemstitched effects, English eyelet pat- 
terns, etc., in cambric, Swiss nainsook 
and batiste edges, insertion, bands, floun- 
cing, demi-flouncing, corset cover widths, 
allovers, and medallions in single pieces 
and in sets of patterns to match in the 
different widths. Special attention paid 
to the matched sets of the little baby 
designs. To sum up you will find about 
everything in embroideries from the 
modest little cambric edge at 2c. per 
yard up to the lovely Swiss allovers at 
$5.00.— The Crews-Beggs Co., Pueblo. 

Our embroidered robes of sheer and 
beautiful fabrics — chiffon, mull and ba- 
tiste — are wonderfully attractive. The 
great elaboration in the hand work em- 
broidery designs show remarkable origi- 
nality of treatment. Many of them are 
worked out entirely in English eyelet 
patterns — others show heavy padded 
hand-work patterns which in combination 
with sheer materials are most effective. 
— M. Rich § Bros. Co., Atlanta, Ga. 

Embroidered lawn and linen robes — ■ 
the overstock of two of the largest mak- 
ers in Europe — who only produce the 
finest grades of goods. We bought them 
for a mere song. It is without question 
the greatest robe value we have ever 
heard of. Ready to-morrow for this an- 
niversary week. — Adams Dry Goods Co., 
New York, N. Y. 

IDERY 



390 



ADVERTISERS CYCLOPEDIA 



Our art department. Just received an- 
other beautiful assortment of linens for 
Biedermeier Roman cut work; eyelet, 
fillet, shadow and solid embroidery work. 
"We carry the best embroidery silk made 
at 4 cents a skein or 45 cents a dozen; 
in fact, all the flosses required to work 
the novelties of the day. Our pillow 
cords and tassels and rufflings can't be 
beat anywhere as to variety of colors, 
quality and low prices. Now is the time 
to select your wood pieces for the pyro- 
graphic work for the holidays. Special 
announcement. We carry a complete line 
of the best bass wood novelties to be had 
and demonstrate the burning every af- 
ternoon until after Christmas. — The 
Wonder, Spokane, Wash. 

Another great sale of fine embroider- 
ies at only a fraction of their real worth. 
Our last sale was a record maker, and 
these are equally as good. Fine flounce 
embroideries and bands; lots of matched 
sets; dainty new eyelet, scroll, open and 
embossed designs; wide margin; well 
wrought designs and edges; excellent 
values.— The Fifth Street Store, Los 
Angeles, Cal. 

A great lot of beautiful fronts for 
shirt-waists will be offered at a very low 
price. They are made of Swiss embroid- 
ery and Valenciennes lace — all full width 
and no other material is necessary for 
the front of the waist. There'll be some- 
thing like 200 different styles in the show- 
ing. Some are worth $1, some $1.25 and 
some $1.50. These are something new. 
They were made expressly for Harris- 
Emery's and you'll not see anything like 
them anywhere else.— The Harris-Emery 
Co., Des Moines, la. 

Pleasant news for the women who 
follow the doings of this store. We 
were told some weeks ago by our New 
York office that they were negotiating 
for the purchase of a large quantity of 
embroideries, and we told the buyer the 
price must be very low and the quality 
very good if we got them, because we 
had a liberal supply of embroidery on 
hand. We were told in reply that if we 
didn't consider these embroideries the 
best for the price we ever saw, to re- 
turn them at the importers expense. 
The moment we opened up the packages 
we saw we had a royally good bargain. 
There were embroideries that could not 
be bought anywhere at any time under 



one dollar a yard, and there were nearly 
3,000 yards of this particular kind. 
There were others worth 50c, 60c. and 
75c. a yard, making in all some 5,000 
yards. There were plenty of insertions 
to match. The edgings are in Swiss,. 
cambric and nainsook, very fine and 
sheer in weave and the designs superior 
to any we have ever shown. High-grade 
embroideries on sale Monday, choice, per 
yard, 29c. — Redlick's, Fresno, Cal. 

The new 1907 embroideries, and the 
new laces, are sure to capture the affec- 
tions of women. Many days among the 
embroideries in St. Gall and the laces in 
St. Gall and Plauen and in Calais have 
given us, for the coming spring, the 
most notable collection of these trim- 
ming stuffs ever brought to Springfield. 
And importing direct enables us to place 
these beautiful new goods in the hands 
of women at the most popular prices it 
is possible for any store to quote. — 
Kinnane's, Springfield, O. 

We have such splendid embroidery at 
all times that we only have what we 
term "Big Embroidery Specials" at cer- 
tain intervals. They are specials of the 
truest kind and represent values of the 
most astonishing sort. To-day's offers 
are of the certain interval nature. Don't 
fail to see the embroideries. They are 
extraordinarily fine. — Philadelphia Bar- 
gain Store, Trenton, N. J. 

Cambric embroideries at 29c. the piece. 
Embroideries hold a legitimate place in 
this sale and for years it has been the 
custom of the Eaton buyers to make 
special preparation for this event. This 
year these preparations included a large 
quantity of mill ends of embroideries, 
bought at the mills. These our buyers 
had the good fortune to secure at next 
to nothing, and the January sale price 
is but very little more. — The T. Eaton 
Co., Winnipeg, Can. 

Special sale price on hand embroidered 
linen robes. We show to-morrow a col- 
lection of very handsome hand embroid- 
ered linen robes, which we purchased at 
a special price. Shades are pale blue, 
pale pink, Nile, mauve and natural, all 
exquisitely embroidered in white. The 
skirt is already to wear, with the neces- 
sary material for making up the waist. 
Nothing more dainty could be imagined 
for summer wear. — J as. A. Ogilvy <$; 
Sons, Montreal, Can. 



EMBROIDERY 



OF SELLING PHRASES 



391 



FANS 



A sort of spruce picturesqueness, 
quaint and jaunty, governs fashions this 
season even in the smallest things. Small 
fans all of wood prove the point. Odd 
or conventional in shape, made of un- 
varnished light wood, with a ribbon hold- 
ing the sticks together, and bright floral 
decorations painted in clear water-col- 
ors, they lend a touch of piquancy to the 
summer toilette. 50 cents each. — John 
Wanamaker, New York, N. Y. 

Wonderful how so much prettiness 
and daintiness can be sold for less than 
a dollar. They represent the surplus 
stock from one of the makers with whom 
we do a large business. He was anxious 
to turn the stock into cash, and here 
they are. White gauze fans with dainty 
decorations of paintings and spangles, 
some have lace edges and lace applique; 
others have plain top and medallion ef- 
fects in spangles; all have carved bone 
sticks. — F. Loeser $ Co., Brooklyn. 

Fans. Our stock of fans imported ex- 
pressly for the Madden-Graham com- 
bination has been received and we can 
say with all truthfulness it is by far the 
most beautiful line ever shown in the 
city. Fans for graduating presents are 
always acceptable. The time will soon be 
here for the occasion, which will neces- 
sarily cause you to ask yourself, what 
shall I give? We answer the same by 
saying, come see our line of fans. And 
the question will easily be solved. Each 
and every fan shows the result of an 
artist. Hand painted with carved ivory 
sticks. The dainty lace fans studded 
with spangles are beautiful and no two 
alike. — Madden' s, Denison, Texas. 

Dainty fans of every description, 
feather and spangle trimmed, silk and 
hand decorated. We have never offered 
a finer line and doubt if you have ever 
had an opportunity to see a finer fan 
display. Come and look while the as- 
sortment is complete. — J. N. Adam Co., 
Buffalo, N. Y. 

Palm leaf fans for cooling one's self. 
Sell them in dozen lots so that you can 
have a few handy in the different rooms 



of your home and on the veranda.. — The 
Fair, Chicago, III. 

Hand decorated fans — water colors or 
silk. Daintiest creations we have ever 
offered. Nothing finer can be found for 
graduation gifts or birthday presents. 
Despite the fact that these fans are of 
foreign manufacture and real works of 
art, we have made the price temptingly 
low. You will be delighted with their 
beauty. — Marshall Field Co., Chicago. 

It's fan time now, better get one. 

Keep cool, a fan helps considerably, 
and when you can get one at a low price 
why should you be without it? 

We are showing a great assortment of 
fans; in white silk gauze, with beauti- 
fully carved ivory sticks; hand painted 
and lace trimmed; different prices. — 
May Co., Cleveland, O. 

New paper fans prettier than ever. 
For one thing the colorings are softer 
— the new shades of Copenhagen blue, 
dull reds, browns and greens that the 
clever Jap artists have made into har- 
monies in the floral and figure printings 
and in the cut-out effects on sheer gauze. 
It would seem a pity to spoil a summer 
frock with the wrong color note when 
such dainty fans are to be had for a 
few cents. Black fans and effects in 
soft grays and white as well as colors 
from 10 cents to 98 cents. — F. Loeser 
$ Co., Brooklyn, N. Y. 

Fans for graduates and Anniversary 
Day. A fan is a dainty gift, and one 
that will be appreciated by the "sweet 
girl graduate." We do not know of a 
time when we have been able to offer 
such remarkable values as now. Dainty 
white silk and gauze fans, with lace ap- 
plique, lace edge, pretty paintings and 
spangle effects, with carved bone sticks. 
— Abraham $ Straus, Brooklyn, N. Y. 

Fans for graduation have come hurry- 
ing across from Paris. 

Dainty little frivols of gauze, span- 
gles and lace — the crowning touch to a 
white costume. 

Pretty ones at almost every thinkable 
price from 25c upwards.— Schipper $ 
Block, Peoria, III. 



FANS 



392 



ADVERTISERS CYCLOPEDIA 



FEATHERS 



It is a season of feathers. That no 
hat, no costume is complete without them 
is fashion's edict. Being thus promi- 
nent, their correct treatment and shape 
are of unusual importance. The bleach- 
ing and cleaning of plumes takes its place 
as one of the fine arts. Methot feathers 
are known wherever ostrich plumes are 
worn. In this establishment the cele- 
brated and ultra-stylish Egyptian curl 
was invented. — H. Methot, New York. 

And these Ostrich Feathers are rich 
and beautiful enough to make fine hats, 
too. The high-crowned hats seem to 
have come to stay the season out; and 
the most effective trimming for such 
hats is Ostrich Feathers. And these are 
unusually full, handsome, well-curled 
specimens. — Wanamaker, New York. 

You know those long, graceful coques 
and Nagoirs feather plumes used so 
effectively for trimming ultra-fashionable 
hats — a trimming that's the correct 
vogue all the year around — of course you 
do — all correct followers of fashion do. 
— Simpson-Crawford Co., New York. 

Black ostrich flats $1.95. Opportuni- 
ties like this don't come too often, and 
those who are on the lookout for good 
buying snaps will not want to miss this 
chance. — T. Eaton Co., Toronto, Can. 

Quills, breasts, long wings, "Mercury" 
wings and pompons appear as trimming, 
combined in brand-new ways with fetch- 
ing scarfs of silk. 

These are the genuine ostrich plumes, 
and fine ones too — large and bushy as 
shown on this hat. Unquestionably the 
biggest, best bargain in like millinery 
finery that it has been our privilege to 
share in many a day. See window dis- 
play — then come in and examine them 
closely, they'll bear closest inspection. — 
The Big Store, Marion, Ind. 

Getting the question of adequate 
supply settled we have been able to les- 
sen the prices enough to be interesting. 
Such selling of Feather Boas as we have 
done this Winter has made several im- 
possible things possible. — Wanamaker's, 
New York. 

How does your hat look? Feathers 
half price. Is it a little dingy — the 
feathers slightly awry — a trifle drag- 
gled? Wouldn't a soft, trailing bit of 
plumage or a smooth, rich, imported 
FEATHERS AND 



breast make it not only last, but a posi- 
tive pleasure, for the rest of the sea- 
son? Well, to-morrow we will place on 
sale our entire stock of fancy feathers 
at half price. This is your chance. 
Fluffy ostrich pompons, drooping coque 
feathers — wings, soft sweeping groups 
of ostrich feathers; and these will be 
just half their marked prices, which run 
from $5 down to 25c. So feathers to- 
morrow will be all prices from $2.50 
to, each 12 l-2c. — Jones Dry Goods Co., 
Kansas City, Mo. 

$15,000 Purchase of Ostrich Plumes 
brings saving of a third to a half on 
finest goods. Beautiful African Plumes 
in every size and color bought from a 
leading New York importer at a tre- 
mendous sacrifice. We urge every 
woman to take advantage of this great 
sale — such occasions are very rare in- 
deed both as to quantity for selection 
and wonderful economies. Sale begins 
Monday morning. — May Co., Cleveland, 
Ohio. 

All Ostrich Feathers a quarter off. 
Here's one of the most important items 
in the sale. Our entire new line of fine 
ostrich plumes and tips in black, white 
and all colors goes on sale at exactly 
a quarter under our regular prices 
which are recognized as the lowest in 
Los Angeles. — Marvel Millinery, Los 
Angeles, Cal. 

$2.25 Ostrich Plumes, special 95c. 
We have selected our beautiful showing 
of $3.50 and $3.98 South African fine 
curled Ostrich Plumes, will clear them 
out at 20% discount.— Gimbel Bros., 
Phila. 

Magnificent collections of fashionable 
new feathers. With the advent of the 
uptown shop comes an innovation in the 
presentation of rich assortments of su- 
perb Ostrich Plumes in black and white 
—the choicest Feathers from the re- 
nowned Ostrich farms of South Africa 
and California— every plume a chef 
d'oeuvre, emphasizing with renewed 
force the Methot supremacy. 

From the myriad of white feathers 
ladies may select their ideal plumes and 
have them dyed to match any costume 
or hat— a gratifying consummation im- 
possible of attainment in any other shop 
in the world !— Feathers and Feather 
Boas, Methot, N. Y. 
FEATHER BOAS 



OF SELLING PHRASES 



FEED 



Hungry horses are poor and unsatis- 
factory workers. It pays to feed well 
and use good feed. Buy it from Simon 
& King and note the satisfactory smile 
on your horse's countenance. — Simon $ 
King, Crowley, La. 

Resolutions by the Barnyard Conven- 
tion. 

The horse and donkey said "that the 
corn, oats 'and hay from Agle's was the 
best ever," the cow said "their chop-feed, 
bran and middlings are rich and de- 
licious," and the hog and sheep said " 'tis 
all true, for we have tried it," and the 
rooster chipped in here and remarked 
"that they keep everything a live chicken 
wants down there. Why, they have 
wheat, rye, coarse meal, cracked corn, 
grits, beef-meal, bone-meal and the finest 
poultry foods." 

It was Resolved, That the master be 
instructed to purchase his feed from 
Geo. Agle $■ Sons, Bloomington, III. 

One poultry man says his hens have 
laid 50% more eggs during the past 
year than they did one year ago when 
he was not feeding our prepared Al- 
falfa cuttings regularly. We know 
from his experience and from tests we 
have made ourselves that no more per- 
fect hen ration can be made. If you 
are interested in increased egg out put 
you had better give this feed a trial. 
Low prices to tempt your orders. — 
Lathrop's, Rochester, N. Y. 

You won't have colicky horses if you 
mix a little of our prepared horse food 
in with the daily rations. Contains 
conditioner in just the right proportion 
to do your horse good. Prepared by an 
expert veterinary who has made a long 
study of the effect of foods on horses. 
Come in and get a liberal free sample. 
—Baker's Feed Store, Bufalo, N. Y. 

Particular Wheat Buyers! Here's 
your chance! I have some chicken 
wheat — got 250 sacks from Oregon — ex- 
tra good — large, plump, clean, gold col- 
ored kernel. A pound goes nearly as 
far as 24 ounces of the common run. 

It is a big bargain — not in the price, 
but in the quality. — Cutler, Eureka, Cal. 

Mixing good feed for all domestic 
animals is a trick we have learned. Come 
to this store when your supply is low. — 
Hay Market Feed Store, Lowell, Mass. 



Feed for poultry, horses and cows you 
will always find in this store. No other 
feed merchant in Binghamton has had 
as long experience as we have in feed 
mixing — we keep chickens and feed 
horses and cows ourselves — we know 
what they require to keep in good con- 
dition. — Matthews, Binghamton, N. Y. 

Laying food for hens. Nothing bet- 
ter than our " Hen Mix." Sell it in 5, 
10, and 25 lb. lots, and guarantee the 
quality. Hundreds of letters from 
poultrymen testify to its worth. — Star 
Feed <§• Grain Co., El Paso, Texas. 

Your horses can't complain when you 
are giving them feed which does not 
satisfy, but when you give them Page's 
feed they will express their satisfaction 
by doing better work, keeping in better 
condition and looking better. We look 
to quality in preparing our feeds and 
long time users testify as to our success. 
Page's Feed Store, Rochester, N. Y. 

Ever buy ready mixed feed for lay- 
ing hens? No matter whether your ex- 
periment proved a success or not, we 
know that you will be satisfied if you 
try our hen food. Just the right in- 
gredients for egg making. We'll guar- 
antee an increased egg output if you 
will follow our directions and give your 
hens proper care and attention. 

Bargain lots of feed should not in- 
terest you unless the reputation of the 
dealer is good and you recognize real 
quality in the feed. Several cars of 
feed now on our siding. We want to 
unload them and are ready to show you 
a bargain — price and quality both right. 
—Fulton $ Co., Elmira, N. Y. 

Don't forget that when you want the 
best and cheapest horse feed, one that 
will put your horse in good condition 
and keep him there, that we sell it — 
that we sell more of this one kind of feed 
than all others put together and that it 
has never failed to give satisfaction 
wherever it has been given a fair trial. — 
Wm. M. Powel, Chester, Pa. 

Buy feed for your cattle with care. 
Anything is not good enough if you ex- 
pect your horses to keep in good work- 
ing condition, your cows to keep healthy 
and give good milk. No siftings or dirt 
mixed in with the feed you get here. — 
Grange Store, Newburgh, N. Y. 



FEED 



394 



ADVERTISERS CYCLOPEDIA 



FISH 



Mackerel. — Everybody wants new 
mackerel — not old, rusty fish. 

Since we recommenced business at the 
old stand in February last we have 
bought and sold 37 barrels of mackerel, 
7,400 lbs. We venture to say that we 
sell more mackerel than any one store 
in the State of New Jersey. 

People come to us for mackerel 10, 
15 and 20 miles, and we have one cus- 
tomer who lives in Philadelphia, to whom 
we ship mackerel — says he cannot get 
any good ones there. 

We pride ourselves on our mackerel, 
taking great pains in buying and pack- 
ing. Any size package you wish — from 
a 10-lb. kit to a barrel. 

We bought in the market on Monday 
some of the finest, fattest No. 1 shore 
mackerel that we have seen in many a 
day. Fat, white and thick — fit for a 
king. Price is 14c. a lb. They are ele- 
gant eating. 

We have some more (5 bbls.) of those 
shore No. 2s just received, and while the 
price of fish is advancing, for this quality 
our price still is 12c. a lb., and they are 
fine mackerel. $1.35 for a 10-lb. kit. 

Neither our mackerel nor our prices 
need any apologies. Our fish are right. 
Our weight is right. Our price is right. 
— Losey fy Alpaugh, Somerville, Pa. 

A good present to your friends is a 
Penobscot River salmon. We have just 
received at our market an extra fine 
line of Penobscot River salmon. When 
we say Penobscot River we mean it; we 
do not palm off a St. John's fish on you, 
because we do not have them. These 
salmon are a good size to send away 
as a present to some of your friends. 
We box and pack them so that they can 
be sent any distance and arrive in ex- 
cellent condition, and the price we will 
quote you will be as low as the lowest. 
We guarantee these salmon to arrive in 
perfect condition or money refunded. 
Give us your order early because this 
lot will not last long. — Lynch's Market, 
Bangor, Me. 

Our fish are shipped here direct from 
the nets and consequently are fresh. 
Good fishermen know what that means. 
Give us an order and you'll know. We 
clean them free and deliver them when- 
ever you want them. — The Joliet Fish 
Market, Joliet, III. 



We have arranged with one of the 
foremost packing houses at Baltimore 
for daily shipments of prime, fresh oys- 
ters during the season of 1903-04. This 
fact, coupled with our knowledge of and 
facilities for handling the delicious bi- 
valve, should suggest to you that we can 
serve you as well, if not better, than 
any other dealer in the city. — Green 
Front Market, Altoona, Pa. 

Fresh Fish ! — And we can look you all 
straight in the face when we say it. 
The fact is, to-day's display is excep- 
tionally fresh and attractive. 

Haddock, 5c. lb. Who can say living 
is high in the face of that price for good 
fish? Order all you want to. No limit. 

White Fish, 7c. lb., 4 lbs. for 25c. 
White Fish, when good, is very, very 
good, and these White Fish are good.— 
W. W. Walkers Co., Hartford, Conn. 

Creamed codfish is enjoyable any time, 
and especially commended for the even- 
ing meal, as it does not burden the di- 
gestion. 

If you don't entertain a good opinion 
of mackerel, come in and get one of our 
25-cent size. It's so meaty that the bones 
are a small part of it, and if soaked 
over night it's just salty enough to make 
it an ideal breakfast article. — T. E. 
Burns Co., Knoxville, Tenn. 

The Japanese are showing their endur- 
ance on long marches and hard fighting 
with Russia, and it may be because they 
are great fish eaters. If you want to be 
healthy and able to endure hardships 
substitute fish for meat. All the desira- 
ble kinds are in season now. Weak, blue, 
butter, porgies, sea bass, halibut, binito, 
mackerel, flounders, etc., soft crabs, 
clams and oysters. — W. H. Crisp, Tren- 
ton, N. J. 

Our Large Stock of Lenten Dainties 
enables you to have a different Lenten 
dish for every meal. Here you will find 
the choicest of everything edible, from 
river, lake and sea, put up in most 
tempting styles. — G. G. Cornwell $ Son, 
Washington, D. C. 

Golden haddies. If you never picked 
the bones of a smoked Finnan haddie 
you've missed a fish experience of the 
pleasantest kind. Ours come from Bos- 
ton every second day, newly caught, new- 
ly cured and newly smoked. — The Mo- 
hican Co., New Haven, Conn. 



FISH 



OF SELLING PHRASES 



395 



As a general rule, a truly fine mack- 
erel is about the hardest thing to find 
in the city of Mansfield. However, if 
you will come to our store you will find 
it the easiest thing in the world to get 
a snow white, plump mackerel, as we 
have just opened up several packages 
and they are fine ones. — John E. Engles, 
Mansfield, Ohio. 

Snow white, genuine codfish; some- 
thing hard to find at any time. We 
have, however, the finest flake Codfish 
money will buy. We keep it in our cold 
storage room, which insures its sweet- 
ness. All selected middles, absolutely 
boneless, white as snow. — John E. Angle, 
Mansfield, Ohio. 

Fish and Friday. All of us have not the 
same tastes; yet, what is more natural 
to most of us when ordering our dinner 
for Friday, than to think of fish? Used 
to have trouble, however, not only in 
getting the kind of fish we wanted, but 
often had trouble about the quality, too. 
Both these difficulties have now been 
overcome, however, for we are endeavor- 
ing to conduct our fish department along 
proper lines — and you will find in Mr. 
DeButts, our manager, one who is thor- 
oughly familiar with all branches of the 
fish business, and who will supply you 
with any kind you may desire. Prices 
are made very attractive — as you will 
find by comparison. — J. A. Seel Co., 
Rochester, N. Y. 

There is no better offer to be made 
to a buyer of good, wholesome food than 
fresh fish, which we offer at reasonable 
figures regardless of the meat strike. 
Give the meat question a rest. Our fish 
market supplies the best of everything 
that swims that is in season. Let us 
supply your fish. — The Dunning Grocery 
Co., Binghamton, N. Y. 

When these goods things are nicely 
prepared you can eat with a relish. — 
Carrom's Market, Ottumwa, III. 

Strictly fresh oysters, fresh from the 
shucking wharves at Baltimore — more 
oysters to a quart than you will get else- 
where. — Fontaine $ Angleine, Crooks- 
ton, Minn. 

A fine fish dinner. Best fish a fisher- 
man can catch — at Jevne's. Smoked, 
salted and spiced fish of every variety 
and kind. Take one of these big mack- 
erel, or a halibut, or a salmon, and have 
it cooked just right, and it certainly 
will make a fine fish dinner. We have 
the largest and finest fish caught in any 
waters— and every kind that is caught, to 
eat. Telephone what you will have for 
dinner to-day. — H. Jevne, Los Angeles. 



Fresh Fish.— Fish that are absolutely 
fresh are always to be found on our fish 
counters every Thursday and Friday of 
each week. We certainly are headquar- 
ters on fresh fish, and the only firm in 
Joliet that handles them properly.— The 
Spot Cash, Joliet, III. 

It is really very astonishing how great 
a variety of fresh fish we are offering 
you this morning, considering the ex- 
tremely trying weather. Nobody can 
grudge the brave fisherman all he gets 
for his work, and it is somewhat sur- 
prising that we can offer you this fine 
fresh halibut at 18c. a pound. Perhaps 
we have enough for you all, but it is a 
good plan to place your halibut order 
this morning early.— W. W. Walker Co., 
Hartford, Conn. 

Come where fresh fish are the whole 
show. Here are salmon that have never 
been frozen, and they are very succulent. 
If salmon are your favorite fish, then 
you'll appreciate our efforts to supply 
something fancy.— W. W. Walker Co., 
Hartford, Conn. 

"Ladies' dainty" brand Maine clams. 
— We understand from a reliable source 
that the clams gathered in Maine waters 
are more tender and have a sweeter and 
more delicate flavor than those gath- 
ered further south. "Ladies' Dainty" 
are the smallest and tenderest of all. — 
McCafrey's, Philadelphia. 

Fresh Fish. — Lovers of fish should 
come to Connelly's for their favorite 
kind, as it is always here. The assort- 
ment received by us every week cannot 
be surpassed. Good fish, properly pre- 
pared, is rich brain food and very nour- 
ishing. — George S. Connelly fy Co., 
Springfield, III. 

There may be many fish in the seas as 
good as these, but there is none better. 
We are making special effort in this 
department, to give you the best serv- 
ice possible. Our fish are trimmed, scales 
removed and washed ready for the pan. 
Our line of fresh and corned meats is, 
as usual, the best obtainable. — A. E. 
Weatherby, Ogden, Utah. 

Serve some dainty fish occasionally. 
They afford a delightful change from 
heavy meats. — T. E. Burns Company, 
Knoxville, Tenn. 

For Friday marketing we will have a 
fine line of fresh caught fish. We are 
also receiving daily shipments of nice, 
large, fat eastern oysters that are equal 
to any we receive in the winter season. 
You can get nice fresh oysters at any 
season of the year from us. — T. E. West- 
lake, Spokane, Wash. 



FISH 



396 



ADVERTISERS CYCLOPEDIA 



FLOOR COVERING 



Our first shipment this season of in- 
serted fibre mats from India has just 
arrived, and in time for hard winter 
wear. They are made by hand, of cocoa 
fibre, and there are hardly two just 
alike in the assortment. Some are plain, 
others have rich color designs of ma- 
roon, blue, brown, terra cotta and many 
other good colors. They are the best 
wearing mats that can be made. The 
prices are low and the assortment is 
the largest that we have ever had at 
one time. Beside these, there are splen- 
did values in wool, brush, rope chain 
and rubber mats, a wide range of pat- 
terns and colorings to choose from at 
moderate prices. — Frederick Loeser $■ 
Co., Brooklyn, N. Y. 

Paper fiber rugs have passed the ex- 
perimental stage, and now so many peo- 
ple think them the ideal summer rug 
that we have had great difficulty in meet- 
ing the call. A new consignment has 
just arrived from the manufacturer- 
Clean, cool-looking patterns in light 
blues, tans, greens and reds on a creamy 
ground. The surface of these rugs is so 
smooth and hard that they can be swept 
as easily as a parquetry floor. — Wana- 
tnaker's, Philadelphia, Pa. 

Suggestions for goods to be used in 
warm weather. Veranda rugs in the 
jute, grass and moonj qualities in a 
variety of sizes. Veranda cushions, ve- 
randa screens, grass and straw mattings 
by the yard, light curtains for summer 
use. All at— Wm. II. Post Carpet Co., 
Hartford, Conn. 

It is a safe conclusion that no person 
is anxious to have the whole or even a 
part of the household in an unsettled 
and disarranged condition on the eve of 
the holiday season. You can introduce 
new rugs or mats at points and places 
where they will give the home that touch 
of newness which is so eagerly sought 
for at a time when everything should 
look its best. — /. Mickleborough, St. 
Thomas, Ont. 

Different carpets from those shown 
everywhere — high-art designs and unus- 
ual colorings. Kinds woven by our own 
looms and obtainable here only. Every- 
thing in floor coverings to satisfy the 
most critical taste. — J. $ J. Dobson, New 
York. 

Good hard facts to deal with. Prices 



and styles are the makers of trade. I 
give you both in new fresh stocks of car- 
pets of all grades, mattings of all kinds, 
lace and tapestry curtains, linoleums. — 
Lewis W. Lee, Peoria, III. 

You will save money by coming to 
Rothert's for carpets. This week you'll 
find here carpets, rugs, mattings, oil- 
cloths and linoleum at a wonderful sav- 
ing!!! — Rothert, Altoona, Pa. 

You may not understand the case as 
we do. You say you would like to have 
a matting rug and go to Wanamaker's 
and find it there. But perhaps you 
don't realize that you wouldn't find it in 
any other store in this part of the coun- 
try. — Wanamaker's, Philadelphia. 

Of wood fibre, made up into just the 
sightliest of sightly floor coverings. Flex- 
ible as a carpet almost. You can sew 
them if you will, cut them or turn them 
if you choose, and they won't break. 
Sanitary floor coverings they are called, 
and rightly called so. — S. P. Dunham <$• 
Co., Trenton, N J. 

If you want a chamber floor covering 
that is cool and clean — sanitary in every 
respect, you needn't look further than 
these Hofi rugs. They are a fiber prod- 
uct and come in patterns and colorings 
of sufficient variety to harmonize with 
almost any sort of room decoration and 
furnishing. We are having to curtail 
carpet storage room just at present and 
these Hofi rugs, belonging particularly 
to summer, are first to go. — Sibley, Lind- 
say $• Curr Co., Rochester, N. Y. 

Carpets and mattings. Our new car- 
pets have arrived. Never before have 
we been able to show so choice a variety 
of floor covering. Designs are excep- 
tionally modest. If we did not sell di- 
rect from the largest manufacturers in 
the United States the carpet would be 
much more costly. — A. S. Hellyer's 
Sons, Doylestown, Pa. 

"Reliable" carpets, furniture bargains, 
with a cool, greenish tint. While warm 
weather lasts, matting covered floors, 
with their coolness and artistic appear- 
ance, make the Summer bedroom a ref- 
uge from the glare of out of doors, and 
increase the restfulness of the afternoon 
siesta. Our special bargains make them 
irresistible. — Cowperthwait Co., Brook- 
lyn, N. Y. 



FLOOR COVERING 



OF SELLING PHRASES 



397 



It's high time to have your heavy car- 
pets up and cool mattings on the floors. 
We have as handsome a stock of both 
China and Japan Mattings as you would 
wish to see. All sorts of pretty effects 
and new patterns, in artistic shades and 
colorings. The qualities have been close- 
ly scrutinized, so that you may buy fear- 
lessly, knowing that whichever pattern 
you select will give good wear. — House 
fy Herrmann, Washington, D. C. 

Floor coverings. "Medium qualities" 
at popular prices. Moving time is when 
you want your money to go a long way, 
at the same time you want full value for 
every dollar you spend. That's why a 
reliable firm can serve you best. They 
give you full value. For twenty-five 
years we have sold carpets, rugs, mat- 
tings, etc. ; we use the best makers' lines ; 
we sell them at lowest cash prices.— 
Window Shade Co., New Haven, Conn. 

There's no excuse for not replacing 
all the worn and frayed floor covering 
and making the home bright and inviting 
against the coming of spring — not with 
this fine stock and good values to choose 
from. Here are floor coverings for every 
room, in designs to suit every fancy, 
priced to suit every purse. And we 
can't describe their high quality in terms 
too glowing. The textures are the 
staunchest — wearing qualities superb. — 
Faguy, Lepinay $ Frere, Quebec, Can. 

See the new Empire Brussels — room- 
size rugs. These rugs are all 9x12 feet 
in size, the proper size for almost every 
room in your house. They are made of 
extra heavy tapestry Brussels carpet. 
Each rug will wear well, give thorough 
satisfaction and hold its colors till the 
last day. One hundred new and hand- 
some patterns for your selection. Rugs 
regularly would cost you at least $20.00. 
Our price, on easy terms, $2.75 cash and 
$1.00 a week. — Rowlands $ Co.'s Big 
Store, Mansfield, Ohio. 

We present one of the most complete 
stocks of floor coverings shown in Great- 
er New York. It embraces everything 
that is worthy in lines from American 
mills, and, as well, very large assort- 
ments of fine Oriental weaves — all our 
own importation. Prices are matchless- 
ly low — this with emphasis. We invite 
the fullest and most critical comparisons 
and encourage them in every way. — 
Macy's, New York. 

We have received notice from all the 
leading carpet and rug manufacturers 
of a big advance in the prices of all 
their productions to take effect at once 
with the prediction of a still further ad- 
vance during the spring season. We in- 



augurate this sale to give our customers 
the benefit of the low prices we are 
able to make because of our enormous 
purchase made before this advance in 
cost went into effect. It will pay you 
to make selections at this sale. The 
amount we can save you now on carpets 
or rugs will seem fabulous as the new 
prices go into effect. — Barney's, Sche- 
nectady, N. Y. 

This great sale — the largest and most 
successful carpet sale ever held in Ta- 
coma — is nearing its end. Judging by 
the enormous crowds who have taken 
advantage of it, our bargains have been 
appreciated. Once a year we have this 
sale, and try to provide for it the best 
values of the year in floor coverings. 
Carpets priced in the following man- 
ner explain the success of our sale. — 
Davis, Smith fy Nettleton, Tacoma. 

We sold thousands of dollars worth of 
Oriental rugs at the sale last week. We 
are still offering many fine Orientals of 
all sizes up to the largest at most at- 
tractive prices. If you are contemplat- 
ing the purchase of a rug this spring, 
you will find this the matchless oppor- 
tunity. — Adam, Mel drum fy Anderson 
Co., Buffalo, N. Y. 

Up on the second floor of our estab- 
lishment, where the light is brightest and 
other conditions are best, we have as- 
sembled assortments of carpets and rugs 
that we are certain will please all those 
who see them. Patterns, designs and 
blending of colors are the richest and' 
newest that we could select. In addi- 
tion to the attractiveness of the articles 
themselves we have attached prices that 
should be big inducements to buy.— 
Frank Sanford <$• Co., Springfield, III. 

The receiver's sale of the James Dun- 
lap Co.'s stock brings you carpet and rug 
bargains never equalled. This sale of 
Dunlap stock carpet and rugs will un- 
doubtedly bear a prominent place among 
the greatest of all sales. When a busi- 
ness goes bankrupt the receiver is not 
over-particular at what price he sells the 
stock, as long as he gets it off his hands. 
Before we entered our bid we went care- 
fully over the entire stock and in it we 
saw the makings of the most unusual 
sale of carpets and rugs that ever was, 
and we bought them at a price to make 
it so. The result is— this sale.— Gimbel's, 
Milwaukee, Wis. 

Ladies! Why mar the appearance of 
your home with a carpet that shows the 
wear of time? We display a line of 
carpets and rugs that cannot be sur- 
passed in quality, style or price. — The 
Conroy $ Cawley Co., Lexington, Ky. 



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Carpets and Rugs. You will probably 
find after moving that you will need 
some new carpets; if so, we have a large 
range of samples which we would be 
pleased to show you in Union, Wool, 
Tapestry, Brussels and Velvet Pile. We 
can take your order and furnish at short 
notice. Furthermore, we will guaran- 
tee our prices to be the very lowest. If 
we carried the carpets in stock they 
would cost you 15 per cent, more, but by 
buying from our samples you can save 
money. We carry a large range of oil 
cloths and linoleums. — Tennant $ Clarke, 
Frederickton, N. B. 

An excellent showing of high-grade 
carpets and rugs. There is a growing 
tendency to the use of Wilton and Ax- 
minster carpets in plain colors, either to 
cover the entire floor or made up into 
rugs. We are in position to have woven 
to order in one piece rugs in any color, 
size or quality desired, either domestic 
or imported fabrics. We carry in stock 
the Hartford Saxony, French and Anglo- 
Indian rugs, which are woven in the 
regular sizes up to 11-3x15-0, and can 
have made to order any size desired at 
prices that are much less than the Orien- 
tal rugs. — T. A. Chapman Co., Milwau- 
kee, Wis. 

Price lowering on carpets, rugs, etc. 
When we started in to change figures 
it was done with a vengeance. Every 
floor in the store was affected, but none 
to a greater extent than the carpet and 
rug section. Tiny bits of former prices 
represent the present valuation — the dif- 
ference your gain. — L. Hamrnel Dry 
Goods Co., Mobile, Ala. 

Carpets and rugs. This will be the 
day of days for home furnishers to 
economize — Housefurnishing Wednesday. 
The fame of this mid-week sale is spread- 
ing, and week by week records the in- 
crease of sales. Our comprehensive 
showing not only includes needs for 
elaborate homes, but tasteful selections 
for the humble cottage as well. — Emery, 
Bird, Thayer Co., Kansas City, Mo. 

Another strong appeal for your rug 
and carpet trade. We talk much about 
carpets and rugs as we have much to 
talk about. Your neighbor may have 
told you of the splendid variety and good 
values we are offering. We are at the 
height of the carpet season and want our 
rugs and carpets represented in every 
home in Binghamton and vicinity. We 
bought this big stock of floor covering 
with that in view. Bought when prices 
were at the lowest point. Secured first 
choice of patterns and as a result have 
done a large business in them. Have 



been able to keep new goods coming, and 
this week you will find complete assort- 
ments to select from. — Hills, McLean % 
Haskins, Binghamton, N. Y. 

Our second floor contains a greater 
variety of fine carpets and rugs than you 
will find in many exclusive carpet stores. 
The qualities have been chosen with great 
care — and we guarantee the durability 
of every yard. We are prepared to do 
quick work for those who are in a hurry 
for their carpets, and we guarantee to 
cover your floors for less money than 
anyone else in town. — Gately's Mammoth 
Credit House, Saginaw, Mich. 

Spring showing of carpets and rugs. 
Spring is the season for discarding old 
and worn-out floor coverings. It is the 
time for injecting into the house some 
of the freshness and beauty of the out' 
side world, so resplendent in brightness 
and color after the long winter. We are 
now thoroughly prepared with new car- 
pets and rugs, as well as floor coverings 
of all descriptions to satisfy every taste 
in this direction as well as every purse. 
Do not fail to visit our line of carpets 
before buying for it is characterized by 
largeness of stock and lowness of price. 
— Sisson Bros., Welden Co., Binghamton. 

We announce for the first three days 
of the week a general decline in prices 
in the carpet department. The decline 
is not in the goods (they are the same 
you will pay more for again), but in 
the prices only, and all kinds of floor 
coverings are affected. We quote a few 
specials, but ingrains and Brussels are 
equally as hard hit. — McEmery, Brook- 
lyn, N. Y. 

A new spring dress for your house. 
Those old carpets, rugs and draperies 
may have appeared all right while the 
outside world was clothed in winter's 
sombre garb. But now, when nature is 
arraying herself in summer's beauteous 
dress, those same carpets, rugs and dra- 
peries look not only dull, but extremely 
shabby in comparison with nature's rich 
colorings. — Hibbard $• Co., Colorado 
Springs, Colo. 

Yes, it is quite possible to sell Oriental 
rugs in great numbers even in midsum- 
mer — not alone the smaller sizes, but the 
larger pieces, that run into hundreds of 
dollars even when reduced nearly half. 
We presume that such extreme values in 
the finer Oriental carpets have never been 
offered heretofore in this city; and the 
rugs in smaller sizes are rapidly walking 
away at the midsummer sale prices. By 
all means see these medium-sized rugs 
to-morrow. — Strawbridge $ Clothier, 
Philadelphia, Pa. 



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Spring carpets and rugs. Beautiful 
effects, exceptional in design and in rich- 
ness of coloring. Exclusive patterns 
of lofty, artistic merit. Altogether the 
best it has ever been our pleasure to 
offer. All this at moderate prices. — The 
Boston, Milwaukee, Wis. 

Hard-spun, reversible granite weaves, 
Art squares. Nothing like it will hap- 
pen again. Water won't hurt the col- 
ors; they are fast. Aren't the old reds 
and blues and moss greens just the thing 
for the "Good Old Summer Time?"— 
Keely's, Atlanta, Ga. 

Startling carpet selling sensation. — 
Bay City Cash Dry Goods Co., Bay 
City. 

Flood tide of values in charming fall 
carpetings. — Brooklyn Furniture Co., 
Brooklyn, N. Y. 

Rugs are the connecting link between 
rooms that are carpeted differently. In- 
congruities are forgotten and the rooms 
straightway become chums. The rugs 
must be chosen with care and knowledge 
of colors and design. — Cowperthwait Co., 
Brooklyn, N. Y. 

Carpets. There's every advantage in 
buying here. Immense stocks and va- 
rieties from which to choose — and de- 
cidedly the lowest prices ever known 
on equally as good grades and kinds. — 
John Mullins $ Sons, Jersey City, N. J. 

Our rug and carpet department is 
coming to be better understood. We 
have sowed the seed of earnest, honest 
endeavor here and now are reaping a 
bountiful harvest. — Duff fy Repp Furni- 
ture Co., Kansas City, Mo. 

New fall floor coverings. — A larger 
line of new fall importations and do- 
mestic weaves than we have ever before 
shown are brought to your notice this 
week. The Oriental effects in both car- 
pets and rugs predominate — our assort- 
ment is without a doubt the largest and 
finest in the city — forehanded people will 
do well to make their selections now — 
here's some Monday specials as an in- 
ducement to bring you in. — Freimuth's, 
Duluth, Minn. 

Our carpet department is bristling with 
the newest and best weaves. — Peter Gro- 
gan, Washington, D. C. 

New fall carpetings and everything 
else that is floor covering. Already we 
show a handsome line and soon we'll 
show what you'll say is the best selected 
and most varied carpet stock in town. — 
Waite's, New Bedford, Mass. 

The pleasant hum of brisk selling per- 
vades every nook and corner in our big 



carpet department; the logical result of 
our successful efforts of underselling. 
We are making carpet history. The 
values we offer are matchless. If there's 
a room in your house that needs carpets 
or curtains here's the chance.— White- 
house D. G. Co., Spokane, Wash. 

Sale of Rugs and Carpets. — When you 
buy floor covering you should investigate 
where you can obtain the best values, 
as the purchase of these goods involves 
a considerable amount. We present the 
following prices with the confidence that 
they cannot be duplicated in Cleveland. 
After a visit you will better appreciate 
the importance of this statement. — The 
Williams $ Rodgers Co., Cleveland, O. 

No Time for Hesitation. Carpets and 
Rugs Never So Cheap. — Every one at 
this time of the year is thinking grave- 
ly of cleaning the house, and with it the 
necessity of carpeting the floor. Op- 
portunity creates duty when up-to-date 
carpets can be bought right. If you are 
ready to make your plans now, it will 
pay you to do so. Fortunate is the 
housekeeper who is ready to carry out 
plans for the spring. Readiness to take 
advantage of such opportunities as these 
means much to one's pocketbook. — The 
Ontario, Grand Forks, N. D. 

Buy carpets from a carpet house. 
You wouldn't go to a drug store for 
calico, or a drygoods store for shoes, 
neither would you come to a carpet house 
for dressgoods, but when you do come 
to a carpet house you come for floor 
coverings, and you expect to see a bet- 
ter selection and better grades and better 
facilities than you would expect to find 
in a store which carries all kinds of 
merchandise. Our entire business ener- 
gies are expended in providing the best 
floor coverings, draperies and bedding. 
We do not bother about your parlor 
furniture, or your kitchen stove, but we 
do exert every effort in behalf of your 
floor coverings, your draperies and your 
bedrooms. You must come to us expect- 
ing better values and larger assortments 
than are usually found. We lead in the 
carpet business. We excel in the car- 
pet business. Our prices are the stand- 
ards by which all other prices are judged. 
Come to us for carpets. We can satis- 
fy you. — T. Billington Co., Los Angeles. 

Attention is directed to the Spring 
importations of carpetings, in the new- 
est designs and colorings. Also domes- 
tic carpets, embodying the newest pat- 
terns, many being exclusive with this 
house. Special reductions in last sea- 
son's patterns. — Arnold, Constable $ Co., 
New York. 



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ADVERTISERS CYCLOPEDIA 



Yes, This Is a Carpet Store, Too.— 
We sell carpets as we do everything 
else — at the most reasonable prices in 
existence. The good, serviceable, beau- 
tiful kinds that never disappoint. Twice 
the room formerly given to them and 
twice the stock. Carpet size rugs also. 
It will pay you to come down to Ful- 
ler's, Hartford, Conn. 

Fall Carpets. — The buying time is here. 
Up on the third floor, where the light 
is best and brightest, are vast quantities 
of new designs and patterns, all moder- 
ately priced, for your choosing. This 
is positively the nicest lot of carpets 
and floor coverings we've ever had the 
pleasure of showing, and we believe the 
largest assortment in this section to se- 
lect from. — Boston Store, Mansfield, O. 

We are having an unusually busy trade 
in carpets and rugs for this season of 
the year. We offer a few more made- 
up rugs at a great reduction in prices. 
If you have a room in the house that 
needs a new carpet, bring the measure 
with you. We may be able to save you 
several dollars on your purchase. You 
are also invited to inspect the new fall 
line of carpets and rugs. Several hun- 
dred carpet size rugs to select from. 
Prices ranging from $10.00 up to $55.00. 
Choice new patterns in Roxbury tapestry 
brussels carpets, also axminster carpets, 
at $1.00 yard, made, laid and lined. 
Other best makes of carpets at 70c. up 
to $2.75 per yard. — Hills, McLean $ 
Haskins, Binghamton, N. Y. 

New spring carpets and rugs. You 
can buy now cheaper than later on. Fun- 
ny statement to make, but true. From 
some makers we've received their sur- 
plus stocks, along with certain lots they 
held back from delivery to "uncertain" 
customers. Bought them at a big econ- 
omy. — Adams Dry Goods Co., New York. 

A big saving for you to buy rugs and 
carpets now. — R. Wilcox, Cohoes, N. Y. 

At no time have we shown a better 
variety of more beautiful patterns, de- 
signs and colorings. New carpetings or 
rugs would prove a very delightful holi- 
day gift. — Abraham $ Straus, Brook- 
lyn, N. Y. 

A good place to buy carpets, and now 
is a good time, because we are closing 
out several short quantities in rugs and 
carpets before the fall stock arrives. 
Any roll of carpet with less than thirty 
yards can be bought one-third less than 
the regular price. All odd rugs, only 
one or two of a pattern, will be sold at 
the same discount. — Vab Loewer, Col- 
umbus, Ohio. 



A lot of splendid Carpet bargains join 
the Great Rug Sale to-day and the 
thrifty housewife has a chance to get 
values in floor coverings that are not 
matchable anywhere else. — Snellenburg's, 
Philadelphia, Pa. 

Our aim is to make this oriental and 
domestic floor covering section the best 
of its kind. Well informed carpet buy- 
ers and oriental rug connoisseurs, alert 
for choice bits, delight in this beautiful, 
spacious, daylight section. To put the 
stock in keeping with surroundings we 
must close what is here. — H. G. Self ridge 
<$• Co., Chicago, III. 

Come to this carpet sale if you never 
go to another. Make your selections. 
We'll reserve them until you're ready. — 
that's fair. — Davis, Horton <% Co., Ta- 
coma, Wash. 

Carpet specials. It is almost a sacri- 
lege to offer such new and staple floor 
coverings at these absurdly low prices. 
A glance is all that is necessary for the 
posted housekeeper to know that this is 
a buying occasion. — Boston Store, Mil- 
waukee, Wis. 

Will continue for the balance of the 
week, thereby enabling all who have im- 
mediate or prospective needs in this line 
to take advantage of the splendid bar- 
gains which we are now offering. And 
it is not only a meager few that are on 
sale at these reductions, but a large and 
choice assortment which may be had 
either with or without borders — in fact, 
in some lines the assortment consists of 
nearly half the entire stock — carpets so 
new and beautiful that no reason exists 
for selling them for a cent below the 
regular, except that they are discon- 
tinued patterns which we are closing out 
to make room for the new spring stock. 
But, remember, this is the last week of 
the sale, and furthermore, that by mak- 
ing a small deposit a carpet or rug may 
be ordered now and held until wanted. — 
Schuneman $• Evans, Saint Paul, Minn. 

There will be a special sale on Mon- 
day at Saks & Company of Oriental rugs 
and carpets. To say that these Kazaks 
are beautiful seems empty — meaningless. 
The barbaric splendor of their concep- 
tion thrills one with the intensity of 
their beauty. Their harmony and con- 
trast seem to express the emotions of 
the weaver. They all but live, so vivid 
are the colors. It seems almost a sacri- 
lege to place a commercial value upon 
them. One rarely finds their equals out- 
side of private collections, and then only 
in small sizes. — Saks $ Company, New 
York City. 



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401 



This is the time when the housewife 
turns her thoughts to floor coverings. 
This season we have the grandest stock 
of handsome patterns that have ever 
been shown in this city. Come and see 
the selections and our salesman will be 
pleased to give you an estimate of the 
cost to cover your rooms. — Burns $■ Co., 
Harrisburg, Pa. 

We cannot say enough about our new 
spring stock of carpets and draperies. 
It is positively the largest and best line 
we have ever been able to present to the 
buying public of Columbus. Have you 
ever visited our carpet department? If 
not, come in and ask to go to the fourth 
floor and just look around. We have 
confidence in the goods selling them- 
selves. — Stewart Bros., Columbus, O. 

A little later on, if not just now, you'll 
probably want to select something in the 
carpet or rug line. We think that we 
can give you some pleasant surprises. — 
C. C. Fuller % Co., Hartford, Conn. 

Before stock taking we always find a 
number of patterns in carpets that are 
short ends. Such of these as we can we 
make up into carpet rugs. This week 
we offer you at special prices a number 
of carpet rugs made from remnants in 
our own workroom. They are better 
made than the regular factory made 
carpet rugs — the miters are bound and 
made flat, avoiding the usually found 
heavy ridge in carpet rugs. Remnants 
are always sold in this store regardless 
of cost, and in the case of these carpet 
rugs the work has been taken into con- 
sideration and added to the regular rem- 
nant price, hence the big reduction of- 
fered. Come and make your selection 
and "make your own terms on one" this 
week. — Tull $ Gibbs, Spokane, Wash. 

This morning's business of this big 
merchandising event proved it an instant 
success. It could not be otherwise, for 
in every particular it offers unusual at- 
tractiveness, first in the wide range of 
both carpets and rugs included, and sec- 
ond in the great price concessions which 
prevail. These productions of the lead- 
ing firm of Alex. Smith & Sons Co. from 
their great New York sale, are the very 
pick of the market and the very best 
goods manufactured. A glance at the 
items herewith will demonstrate the ex- 
ceptional inducements now offered. — 
Hamburger's, Los Angeles, Cal. 

No feature of this business has given 
its owners more satisfaction than the 
achievement of leadership as carpet and 
rug sellers — because in no other branch 
is every store so bound with traditions. 
That we do lead is evident to thou- 



sands — lead in freshness and amounts of 
stocks; lead in beauty of patterns; lead 
in the carefulness of order filling; lead 
in the promptness and liberality of claim 
adjustments; lead in having the cordial 
good will of the country's great carpet- 
makers— whereby we get first chance to 
buy large blocks of goods that, for one 
or another reason, are forced to sale. 
We have been honored as no other store 
in winning contracts. We are the prin- 
cipal carpeters of churches, hotels, 
schools, sanitariums and homes. Of 
course, we do not get all orders — some- 
times other stores take contracts at a 
loss to "beat" us; sometimes friendship 
weighs — grade for grade as to quality 
why shouldn't a friend think your pat- 
terns the prettiest? Sometimes we are 
beaten right out in the open — but not 
often. This is a world of averages — and 
our carpet successes average high. — 
Chamberlin, Johnson Co., Atlanta, Oa. 

Time was when carpets and rugs were 
an expensive luxury, without artistic taste 
or quality. To-day they are made for 
quality and daintiness of pattern. In- 
stead of there being one or two qualities 
and patterns, there are many and va- 
ried. If you are in need of a carpet or 
rug make a visit to this department and 
see the special bargains offered for this 
week. — /. D. Par cell, Lexington, Ky. 

Carpets and rugs sharply reduced. 
Some of our very best qualities go on 
sale to-morrow at exceptionally low 
prices. China and Japanese matting, 
imported direct, may be bought at 
significant savings. All wool art squares 
are very low priced. Go over this list 
carefully; if interested it will pay you 
to select your floor coverings to-morrow 
at this store. — Field, Schlick $ Co., St. 
Paul, Minn. 

The prices on our carpets and rugs 
are floored. So will the carpets be if 
you once look over our stock. — The Colo- 
rado Springs Carpet Co., Colorado 
Springs, Colo. 

A Lowering of Prices on Carpets, 
Rugs, Mattings, Etc. — It's one of the 
conditions of leadership that stocks be 
always fresh and assortments complete. 
To meet these conditions often necessi- 
tates the selling of goods at reduced 
prices. — Kaufmann's, Pittsburg, Pa. 

Our line of spring carpetings are com- 
plete. By far the handsomest showing 
made by any store and the prices are 
positively lower in this sale than they 
will be for some time to come. Antici- 
pate your wants now. We will deliver 
the goods whenever you are ready.— 
Luellenburg, Philadelphia, Pa. 



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ADVERTISERS CYCLOPEDIA 



Carpeting. Hundreds of artistic de- 
signs and beautiful color combinations 
in every grade. * * * We have been 
critical in our gathering this season — 
as we always are — shunning the com- 
monplace and seeking the unique and ef- 
fective. Our practical knowledge and 
long experience are at the service of all. 
— Ingram §• Bird, Sacramento, Cal. 

Among the carpets here the greatest 
surprise awaits you, not a few cut prices 
here and there on some ancient style 
that might prove a bad bargain at any 
figure, but a slashing of prices from 
beginning to end, from cheapest to high- 
est grade weaves. Not a single penny 
of any price on any carpet in the entire 
stock represents profit. The profit has 
already been made on the season's goods 
that were sold in their season, and now 
comes the opportunity of those willing 
to help us clear our decks for spring 
stock and spring selling. Remember 
our last clearance sale, and profit by our 
warning not to stand on the order of 
coming but come at once. — Brownfield- 
Canty Carpet Co., Butte, Mont. 

A remarkable sale of carpets. If we 
were offering last season's patterns at a 
reduction, people would say: "Yes, 
they do that every season so as to keep 
their stocks fresh and clean." But 
when we are offering this season's choice 
new designs and colorings for a third 
under the customary prices, the news 
may fairly be called remarkable. We 
are introducing our splendid new carpet 
floor to the Brooklyn people — and we 
have taken this way to do it. But the 
sale ends with the month, remember.— 
Frederick Loeser $ Co., Brooklyn, N. Y. 

Every twenty-four hours you allow to 
pass without inspecting our stock of 
carpets and housefurnishings, and mak- 
ing your selections for spring needs puts 
you just that much behind in the race 
with shrewd, early and better satisfied 
buyers. — /. Mickleborough, St. Thomas. 

If floor coverings are to be purchased 
within the twelve months a thoughtful 
noting of these extreme price conces- 
sions will convince you there is wisdom 
in promptly securing some of these pre- 
ferred advantages. We carry only the 
most standard weaves and every yard 
and piece is guaranteed to be of the 
full quality represented. — The Denver 
Dry Goods Co., Denver, Colo. 

A harvest of carpets here. Some of 
the exceptional values that prove our 
carpet ability as to character, beauty 
and money saving prices.— A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

Headquarters for Carpets. — The fact 



that we carry the finest varieties of car- 
pets and are recognized as leaders in 
exclusive designs does not preclude us 
from offering the best values — the great- 
est bargains to be found in Chicago. — 
Mandel Brothers, Chicago, III. 

It may seem a little late for us to cry 
about our spring carpets, but it's simply 
a case of "must" with us. You don't 
know what you miss till you see our 
line. New styles arriving every day. 
Each .one prettier than the last. — York 
Supply Co., York, Pa. 

"Never suspected there was such a 
great stock of carpets in Colorado 
Springs." — The Johnson $ Wilbur, Colo- 
rado Springs, Colo. 

Of the many qualities of carpets made, 
there is none as suitable for use in sum- 
mer homes as a Brussels carpet. It 
always looks cool and fresh, is easy to 
keep clean and wears splendidly. — W, $ 
J. Sloane, New York. 

Carpets cost a heap of money — too 
much for you to afford to buy an infer- 
ior grade even at a few cents less in 
price. But there is one kind of carpet 
we believe you can afford to own. It's 
a first class closely woven velvet carpet, 
and it has but a second class price here, 
$1.00 a yard.— W. A. McNaughton Co., 
Marion, Ind. 

Fairness and goodness are two prom- 
inent characteristics of our carpets. 
"Fairness," or artistic beauty, and 
"goodness," or durable quality, combine 
to make ours the most attractive and 
useful in the city. — Kelly <$; May, West 
Superior, Wis, 

New carpets, lace curtains and drap- 
eries. Are any of the above included in 
your fall re-furnishing plans? You're 
fortunate if they are, for this offering 
gives you an opportunity to secure car- 
pets, curtains, etc., all handsome, dur- 
able goods, at prices much lower than 
elsewhere. — Columbus Dry Goods Co., 
Columbus, O. 

"Something new in our carpet depart- 
ment, eh?" "Why, yes, something new 
all the time. Stranger, if I may be so 
bold, from what section of the country 
do you come? I ask because within a 
radius of fifty miles we are known as al- 
ways having something new in stock, 
and this is one of the seasons when we 
always have 'more.' And just let me 
tell you, stranger, there are no Oliver 
Twists around here. People need only 
to call on us to obtain all they want, and 
of the best quality at the lowest prices. 
There is always 'more' in stock." — Was- 
son's, Indianapolis. 



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New Carpets. — Every worthy weave 
from rag to velvet. — Myer Brothers, 
Passaic, N. J. 

If you have a color scheme in mind 
for any room in your house, we believe 
we can give you the best help in the 
carpet part of it, — Pinkham $ Willis 
Co., Worcester, Mass. 

In selecting a carpet you are choosing 
something that will stare you in the face 
morning, afternoon and evening, day 
after day, for a good many years to 
come. 

Much depends on whether you discard 
the cheap imitations sold in careless 
stores, with their apparent present sav- 
ing in price, and pay a trifle more for 
the best of the kind you are going to 
use; something that the maker is not 
ashamed to weave his name into. 

The carpets shown you here are the 
best of their kind. The patterns in very 
many cases are exclusive, and, quality 
for quality, the prices are as low or low- 
er than you will find elsewhere — thanks 
to the largeness of our purchases. — 
Wanamaker's, Philadelphia, Pa. 

Now for carpets. Easter is passed. 
Time now to turn our attention to the 
house. Wardrobes are restocked maybe, 
but the carpet in the hall, or the draw- 
ing room, shows signs of wear. The 
spare bedroom, which has so long been 
waiting its turn, really must be re- 
furnished this spring. The ever-ener- 
getic housekeeper has a thousand plans 
for the improvement of her house, and 
this store stands ready, willing and able 
to help her economically and well, as 
never before. Here are some examples 
of more than ordinary good values which 
we have arranged for to-morrow. Why 
not come down and take advantage of 
them? — The Robert Simpson Co., To- 
ronto, Can. 

Yes; it's an odd time to buy carpets. 
Maybe you're out of town and don't 
need the carpets for several months yet. 
That's why we need to make such an 
offer as this. We wouldn't think of 
making such little prices at any other 
time. But we can't keep these Carpets 
till the new goods come and demand the 
space. We can't afford to have them 
here to spoil the sale of the new goods 
next Fall. We couldn't afford to spend 
the time to sell them then. — Wanamaker, 
New York. 

Carpet Excitement ! — Get Friend's 
prices, see his remarkable stocks, then 
you'll know why there's exciting trading. 
— Friend's, Pittsburg, Pa. 

Our announcement of this sale of new 
carpets brought forth a new demand. 



Our mills never sent us so many excel- 
lent grades and exquisite coloring ef- 
fects as represented in our vast stock, 
and the prices invariably less than you 
pay elsewhere for old styles.— John Mul- 
lins $ Sons, Jersey City, N. J. 

An honest Body Brussels carpet— the 
kind we handle— is the most practicable 
and serviceable carpet woven for dining- 
room, living-room, bed-room or hall and 
stairs. Will not show footprints or the 
impressions of the castors on heavy 
pieces of furniture. — John Brenner Co., 
Sacramento, Cat 

"Dropped patterns" means carpets 
that the different manufacturers have 
decided not to make another season. 
Twice a year they hold an exhibition 
and sale for the following season, and 
the week previous to this exhibition they 
offer their entire surplus stocks to the 
'representative large dealers. We have 
secured the largest and best line of 
"dropped patterns" it has ever been our 
good fortune to present, and it is safe 
to say that it will be some time before 
such bargains will be offered again. — 
R. H. White, Boston, Mass. 

Royal Wilton — the name speaks for 
itself. We offer a group of these 
famous carpets, in beautiful patterns, 
and in colorings specially adapted for 
boudoirs and sleeping rooms — blues, 
pinks, light greens, sage greens, yellows 
and tans — at a saving of almost a third. 
— Wanamaker, New York, N. Y. 

Carpets! Carpets! Spring of 1903. 
Gardens of spring beauty. Not only the 
skill of weavers, but the hues and forms 
from many gardens have contributed to 
the Spring beauty of our carpet floor. — 
Guy Furniture Co., Worcester, Mass. 

Bargains in carpets, room-lengths. If 
ever you had a carpet bargain which 
you couldn't afford to miss (if you 
want carpets at all) this is it. The car- 
pets are not old, out-of-date patterns, 
but this season's styles, only they're 
what we call remnants. They're room- 
lengths, as a rule — some large enough 
for two rooms. — Farr ell's, Trenton. 

In making our carpets, expert work- 
manship and low prices go hand-in-hand. 
The corners match and the mitres are 
sewed by hand. We are sure if you 
once try us you will be a steady cus- 
tomer here. — Giddings Bros., Colorado 
Springs, Colo.. 

Your wife will appreciate our wfln- 
drous carpet department, filled as it is 
with this season's choicest productions. 
— Davenport Furniture <$• Carpet Co., 
Davenport, Iowa. 



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We have always bought our carpets 
and rugs from the best mills, and when 
you buy ingrains from us they will be 
all wool. Our choice patterns make 
choosing easy. We have very low prices 
also on Brussels. 

"Reliable" Carpets — Billows of new 
weaves and patterns have been rolling 
in with their assurance of reliability 
in pure wool firmly woven, and their 
new color combinations are even now 
gracing hundreds of new homes. — Cow- 
perthwait Co., Brooklyn, N. Y. 

Spring carpets. Our sale this week 
will bring out the spring time spirit 
and the spring time crowds — in fact, 
will be an occasion that stands out with 
decided prominence. — John Campbell $; 
Co., Hamilton, Canada. 

Best carpets made at a full third un- 
der former cost. A most forceful offer- 
ing — judge it by our saying that you 
can choose among three hundred and 
twenty-four styles in full rolls and most 
with borders to match. — Gimble Bros., 
Milwaukee, Wis. 

Bring your carpet ideas to us. We'll 
tell you honestly whether certain carpets 
will look well or wear well in certain 
rooms. We'll help you select just the 
right thing. — Damon, Kenton, Ohio. 

Naturally this is not the season for 
buying floor coverings, nevertheless a 
great many thrifty housekeepers have 
seen the wisdom of hurrying their plans 
a little, and by anticipating their needs 
a few weeks hence have saved a gener- 
ous sum on their next carpet bill, be- 
sides have had the satisfaction of choos- 
ing from a fine broad selection. — C. B. 
Haioley $ Co., Bay City, Mich. 

Those sensational carpet bargains at 
Farrell's make the most welcome news 
which newly-married couples about to 
"go to housekeeping" can read of. These 
and others who need new carpets have 
now the opportunity of buying them at 
cost, or about cost, simply because a 
change of makers makes it necessary 
that we close out certain of our lines at 
once. — FarrelVs, Trenton, N. J. 

Our efforts to convince you that we 
have the best selected stock of carpets 
at lower prices than any house in the 
city has not been in vain, as the mark- 
ed increase in our past season's business 
has demonstrated. This week we are 
offering exceptional values in carpets. — 
The Martin-Benight $ Shoaf Carpet 
Co., Denver, Colo. 

There is decided economy in buying 
good carpets. Nearly every housekeeper 
thinks that the buying of a carpet is an 



expensive item, yet a good carpet is al- 
ways worth the extra money it costs; 
it never pays to save money by buying 
a cheap one. We show one of the best 
stocks in Hamilton, but we've no room 
for cheap kinds here. Every yard must 
pass our standard quality, which means 
we must be able to guarantee you the 
wear of most every carpet we sell. This 
week we can show you exceptional values 
in fine Axminsters that you cannot du- 
plicate anywhere else. — A. M. Souter fy 
Co., Hamilton, Ont. 

We're well aware that everybody does 
not want tapestry Brussels carpets, but 
right here's where that item (the 70c. 
value for 48c.) is of interest to you. It 
gives you a hint of the splendid values 
that await you in our carpet and rug 
section to-day. Values that are break- 
ing all previous records (for September 
selling) — we'll about triple the business 
of last September. — Simpson Crawford 
Co., New York, N. Y. 

Very elegant and artistic designs in 
these beautiful carpets and such as you'll 
only see at this store. A magnificent 
collection of splendid English makes, in 
elegant high class art effects of floral, 
Oriental, conventional and Persian pat- 
terns. Styles and colorings suitable for 
drawing-rooms, parlors, libraries, halls; 
5-8 borders and 3-4 stairs to match. — 
Thomas C. Watkins, Hamilton, Can. 

There is still a beautiful assortment. 
They were sent here by the firm of 
Pherozerhah, Eduji, Shapurji, the 
famous Indian weavers with looms in 
Cashmere, Ameritzer and Typore, India 
— the last of a lot held by them in bond 
for some time in the hope of getting 
a reasonable amount for them. They 
are fresh and perfect goods, right out 
of bond, made of the best of wools and 
natural dye, beautiful designs, suitable 
for any part of the house. We secured 
them at just half the prevailing import- 
er's cost and they go to you at half 
our regular prices. — Abraham fy Straus, 
Brooklyn, N. Y. 

The new carpets are ready, all fresh, 
beautiful and in almost endless variety. 
These are the days to get the cream of 
the new stock, and it is a wise time to 
make selections so that your carpets 
may be made and all ready to be deliv- 
ered and laid when you are ready for 
them. The selection is much more satis- 
fying if done before the hurry-time 
begins. — Wanamaker, New York, N. Y. 

I never tire of talking about my car- 
pets, and you won't wonder if you look 
over the elegant stocks I have for your 
inspection. — /. Michaels, Brooklyn, N. Y. 



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405 



People who are expecting to buy Ax- 
minster carpets will find it to their ad- 
vantage to see this beautiful line of 
Templeton's Empire Axminsters we are 
offering for Thursday morning selling, 
at $1.25 per yard. Templeton's Ax- 
minster carpets are the finest wearing 
carpets in the world. There's no other 
make just as good, although, like all 
other things, there are many imitations; 
in appearance they are oftentimes just 
as good, but it's in the wear that the 
difference is. — Hudson's Bay Stores, 
Vancouver, B. C. 

In the furnishing of a home nothing 
plays a more important part than the 
floor coverings. "A room well carpeted 
is half furnished" is an old saying, but 
a true one. No room, however, is well 
carpeted where quality is sacrificed. — ■ 
The Household Fair, Kansas City, Mo. 

Haven't you often noticed that the 
carpets you have just recently dismissed 
from service have become the most pleas- 
ing, that you have learned to look upon 
them with more satisfaction each sea- 
son they have been in use, and if this is 
true can you not anticipate your wants 
for fall so that you can take advantage 
of prices we are prepared to offer you 
for present purchases. Carpets — unlike 
millinery — do not change materially in 
style. Our present stock contains styles 
which the fall showings will not improve 
upon. — /. Mickleborough, St. Thomas. 

Carpet bargains for nest builders. 
The most of us are content to get a 
home together a little at a time, and 
it's well it should be so, for half the 
pleasure is in anticipation. Hence the 
necessity of spending carefully the care- 
fully saved dollars for the new floor 
covering. What a pity if one single dol- 
lar should be lost. — Stone, Fisher <$ 
Lane, Seattle, Wash. 

Our carpet stocks are rich with the 
wealth of both foreign and American 
looms. We have the first selections 
from all the famous manufacturers, and 
are able to show you, in addition to the 
staple lines, a splendid variety of orig- 
inal, novel, and artistic effects in vari- 
ous patterns, and in many color com- 
binations, from the most delicate tones 
to the deepest Oriental effects. — Wana- 
maker, New York, N. Y. 

Probably the buying of no other ar- 
ticle of furniture in the home is of so 
much importance as choosing the car- 
pet. Hence one should be careful to 
get the best to be had— something that 
will give the best possible service. — 
Gable $ Co., Altoona, Pa. 



Now is the time when old carpets are 
lifted and new ones made to take their 
places. If you're thinking of brighten- 
ing up your house with new carpets, 
don't do any buying without first seeing 
the extensive and handsome display that 
is here. — H. Batterman, Brooklyn, N. Y. 

If you are economically inclined 
choose your fall carpets now. By so 
doing you can save from one-fourth to 
one-third of later Fall prices. Many 
shrewd housekeepers and home furnish- 
ers, from far and near, have accepted 
of the sale's advantages, much to their 
delight and satisfaction. — Frederick Loe- 
ser $ Co., Brooklyn, N. Y. 

Beauty in Carpets. — Carpet buying 
time is here, and so is our new stock of 
Fall patterns. We just want to call 
your attention to our assortment of car- 
pets which has just arrived direct from 
the mills. Our stock is made up of the 
newest exclusive designs — with a wide 
range in qualities, from the cheapest 
Ingrains to the best grades in Wiltons 
and Axminster carpets. — Ingram $ Bird, 
Sacramento, Cal. 

Carpet buying time is here, and the 
very newest designs and colorings are 
on our carpet floor in such vast quanti- 
ties as to almost bewilder you. Never 
was such art displayed as in this sea- 
son's new goods; never were the color- 
ings of such a high standard, nor the 
designs so beautiful. They are posi- 
tively the nicest carpets we've ever had 
the pleasure of showing. We are always 
happy to be able to show our patrons 
the cream of the manufacturers' art, 
and in these carpets we can do it. — 
Hudson's Bay Stores, Vancouver, B. C. 

Ours is a one-line-of-goods store — 
floor coverings exclusively. In buying 
here, you reap all the advantages of our 
intimate knowledge of carpets. From 
the selection of the raw materials enter- 
ing our mills, to the laying on your 
floors, every detail undergoes the scru- 
tiny of experts. You have the assur- 
ance not only of best wearing quality, 
but of perfectly done sewing and lay- 
ing. In addition, we can always offer a 
substantial price-saving. — John fy James 
Dobson, New York, N. Y. 

Carpets to win a place in this stock 
must possess marked individuality, de- 
sign and color treatment and be the 
best values obtainable, yet with all this 
exclusiveness we must be able to sell 
them at the lowest prices and yet pro- 
vide our patrons with floor coverings 
not obtainable in usual stores and which 
have distinctive merit. — Fritz $ La Rue, 
Philadelphia, Pa, 



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ADVERTISERS CYCLOPEDIA 



Every yard of carpet in our entire 
stock is substantially reduced in price 
for the purpose of pushing our sales 
far ahead of those of any previous sea- 
son. Notwithstanding these reductions 
we shall continue to make, lay and line 
all carpets entirely free of extra cost, 
which is an additional saving to our 
patrons of from 20 to 25 cents on every 
yard. More than this — we make no 
charge for the two or three yards that 
are unavoidably wasted in matching fig- 
ures. — Peter Grogan, Washington, D. C. 

Order the new carpet now. Have it 
cut and made, subject to your call, and 
then, in a few weeks, when you want it 
quickly, it will be ready for you. 

No mistake can be made in buying 
carpets early this fall. Thousands of 
rolls have been withdrawn from the 
market, owing to the great Philadelphia 
textile strike. The scarcity of ingrains 
has compelled buyers to look for other 
grades; and they, too, show the effect 
of a restricted output. There's a hint 
of higher prices in the air. At all events 
the market cannot well be lower. Time- 
ly buying has given us a splendid as- 
sortment for your choosing. — C. F. 
Wing, New Bedford, Mass. 

Carpet Buying Time Is Here. — And 
the very newest designs and colorings 
are on our carpet floor in such vast 
quantities as to almost bewilder you. 
Never was such art displayed as in this 
season's new goods; never were the col- 
orings of such a high standard, nor the 
designs so beautiful. They are positive- 
ly the nicest carpets we've ever had the 
pleasure of showing. We are always 
happy to be able to show our patrons 
the cream of the manufacturers' art, 
and in these carpets we can do it. — 
Damon's, Kenton, O. 

Carpet Sale ! — Small need to talk over- 
much about it. You know when we hold 
a "sale" there's something in it for you. 
We started the ball a-rolling by our 
offer of Lowell and Park mills — all 
wool extra super ingrains at 59c. the 
yard. — C. F. Wing, New Bedford, Mass. 

Now is the time to buy carpets. We've 
got an early shipment of fine carpets, 
comprising all the coming season's de- 
signs, new colorings and closely woven 
weaves; just the kind of carpets that 
wear well, look well and never fade. 
These carpets were shipped to us by our 
agents in England, having bought them 
at mill prices, and as luck would have 
it they arrived before the advance in 
freight rates. It just means to you 
that if you buy your carpets now you 
will get them for a great deal less than 



you will have to pay for them when the 
spring stock arrives and the freight 
rates rise. — Hudson's Bay Stores, Van- 
couver, B. C. 

Our July clearance carpet sale a 
most extraordinary bargain event. The 
announcement of this event will be wel- 
comed by the large number of home 
furnishers who have taken advantage in 
the past of the splendid saving oppor- 
tunities this sale affords. This sale is 
made possible from the fact that this 
is the time when we close out all dis- 
continued patterns now in stock, which 
are underpriced regardless of cost or 
former selling price. Here are hun- 
dreds of rolls of carpet so new and 
beautiful that no reason exists for sell- 
ing them a cent below their regular 
value, except that the patterns are not 
to be continued this year. All come 
from the foremost manufacturers and 
are of the very best quality. The prices, 
though, bear no relation to the values — 
but it's not profit we're considering now 
— it's the closing out of a large assort- 
ment of short lengths, part rolls and 
discontinued patterns, which are mark- 
ed at prices that will make this sale the 
greatest bargain opportunity of the sea- 
son. Think of buying beautiful Wilton, 
Brussels, Axminister and Velvet carpets 
at one-third less than regular prices. — 
The Palace, Spokane, Wash. 

Carpeting. Hundreds of artistic de- 
signs and beautiful color combinations in 
every grade. You can hardly become 
familiar with the season's novelties with- 
out a visit to this pioneer carpet store, 
because of the scores of patterns that we 
control exclusively in this market. In 
fine carpets — the Wiltons, the Axmin- 
sters and the Brussels — we have never 
held a more interesting exhibition of well 
drawn patterns and harmonious color- 
ings. The splendid assortment in each 
grade gives ample opportunity for the 
satisfying of individual tastes and the 
meeting of room requirements. We have 
been critical in our gathering this sea- 
son — as we always are — shunning the 
commonplace and seeking the unique and 
effective. Our practical knowledge and 
long experience are at the service of all. 
— Howe $ Rogers Co., Rochester, N. Y. 

Carpets. An important clean-up at 
sharp reductions — we've picked out for 
immediate riddance several lots of wor- 
thy floor coverings — the trade reasons 
that justify the reductions are logical 
but dry and trite — hence omitted here. 
The facts concerning goods involved and 
price revisions are interesting — read and 
see. — Boston Store, Milwaukee, Wis. 



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407 



House-cleaning season isn't so very 
far off — even in these snowy times. 
Isn't it the part of prudence to forelay 
for it?— C. F. Wing, New Bedford. 

Each year we get at the close of the 
season the "private patterns" which the 
best maker of Royal Wilton Carpets in 
America decides to discontinue. And 
each year they make the best underprice 
offering of the whole carpet season. 
These patterns are the choicest product 
of the mill — those which are confined to 
one store in a city. We get them at the 
season's close through favor — because 
of the store's wide and prompt outlet 
for fine carpetings. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

The carpet store was as busy as the 
busy basement yesterday. People came 
in with the opening of the doors and a 
steady stream of shoppers poured in all 
day. The carpets mentioned are all 
new spring stock, just in, and you must 
remember that the prices are consider- 
ably lower than the market value — that 
is the market value to others. As we 
bought these, so we will sell them, and 
you will reap a harvest in good values. — 
People's Store Co., Tacoma, Wash. 

But for the fact that carpet makers 
discontinue certain patterns at regular 
intervals carpet designers would find 
time hanging heavily and scores of thrif- 
ty carpet buyers would miss some of the 
best carpet bargains the trade knows. 
This is one of the bargain times — a 
chance of "dropped" patterns. It in- 
volves part pieces, as well as full rolls, 
of room carpets, some with borders to 
match; hall and stair carpets and a 
number of odd stair carpets and borders. 
In some there are a number of lengths 
of the same pattern. These will com- 
mand the prices named for lengths over 
20 yards. If these pieces could be 
duplicated there would be no reason for 
the sacrifice. The wise way is to bring 
actual room measurements with you, and 
close the deal promptly for the pattern 
you wish. — Macy's, New York, N. Y. 

The most beautiful stock ever brought 
to Columbus. Anything you want. In- 
grains from 20c a yard up. Brussels 
from 60c a yard up. Velvets from 75c 
a yard up. Axminster, Royal Wiltons 
and every known carpet in an endless 
variety, and please remember, all new, 
fresh, clean the choicest that money 
will buy, and you get them for less than 
other stores charge for their old stock. 
Won't you come and spend an hour let- 
ting us show what we can do for you? 
— The Kraus, Butler $• Benham Co., 
Columbus, O. 



Now is the time to place orders for 
our specially designed whole carpets, so 
as to insure delivery in the early autumn. 
These carpets are hand woven after col- 
ored designs prepared by our own ar- 
tists to harmonize with the decorations 
of the room. Some of the most desir- 
able weaves are: French Aubusson and 
Savonnerie, Scotch Chenille Axminster, 
Berlin, India and Turkey. Our long 
experience in weaving whole carpets 
gives positive assurance of satisfactory 
results. — W. $ J. Sloane, New York. 

Extraordinary May carpet sale. Dis- 
continued patterns being closed out. We 
hold a sale of this kind every year. The 
extraordinary feature of this one is the 
fact that notwithstanding carpet prices 
everywhere will be higher in the autumn, 
the prices in this sale are less than the 
same grades of carpets cost at the mill. 
Every yard of the carpet is fine, per- 
fect and the best product of the best 
mills in the country. But there must 
be new styles in carpets as in dress fab- 
rics and some patterns have to be drop- 
ped to make way for them. It is these 
designs which we are now offering at 
such remarkably little prices. Even if 
you don't expect to need carpets until 
the fall, it will pay to buy now and hold 
them rather than wait and pay higher 
prices than even the regular prices are 
to-day. — Frederick Loeser §• Co., Brook- 
lyn, N. Y. 

Our low prices are emphatic. Your 
carpet dollars will do double duty here. 
— Colorado Springs Furniture Company, 
Colorado Springs, Colo., Feb. 8, 1902. 

Among the carpets are many attrac- 
tive patterns, on which you can save much 
in cost by buying now for spring needs. 
— Wanamaker's, Philadelphia, Pa., Feb. 
1, 1902. 

The season's newest designs. If you 
are going to buy a new carpet square, 
choose a "Crossley" velvet, and let us 
assist you in the selecting of it. We 
have just received our new season's 
stock; all the newest patterns and de- 
signs are represented, so you'll find 
choosing now pleasant and easy. Of all 
the carpet squares made a velvet is the 
richest. It has a short heavy pile and 
takes the patterns and colorings per- 
fectly. Crossley & Sons, of London, 
England, make the best velvet squares, 
and we are their sole agents in this city. 
We buy from them direct, thus are able 
to save all middlemen's profits, and to 
sell the rugs to you at a lower cost than 
rugs of like quality and newness sell in 
any other store. — Hudson's Bay Co., 
Vancouver, B. C. 



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ADVERTISERS CYCLOPEDIA 



Too much cannot be said of our car- 
pet department. The patterns are pret- 
tier than ever. The qualities higher. 
More beautiful harmony of coloring. 
Everything that can add to artistic ap- 
pearance and yet combine superb wear- 
ing qualities is the story of this depart- 
ment. — Tull fy Gibbs, Spokane, Wash., 
Feb. 1, 1902. 

Remnant carpet squares at remnant 
selling prices. You know what these 
are, we've sold so many of them during 
our career as the leading Vancouver 
carpet store that they need but very lit- 
tle introducing. It's only natural that 
after a very busy season of carpet sell- 
ing many short lengths of carpets and 
borders were on hand. These we sent to 
our carpet-making room to be made up 
into carpet squares, and to-morrow we 
offer them to you at remnant prices. 
They are exactly the same as the car- 
pets sold which the purchasers were 
pleased to pay full price for — just as 
serviceable — just as new in design and 
just as pretty; the only difference is the 
price, and that's in your favor. Just 
read the sizes over, and if there's one in 
the list that fits your requirements be on 
hand early to-morrow to purchase it, 
for there'll be a rush for them, sure to 
be, there always is. — Hudson's Bay 
Stores, Vancouver, B. C. 

A sale — short end carpets. All grades 
— sixty pieces — varied lengths — prices 
cut to cost. During our annual July 
sale we are going to offer you a choice 
of about sixty pieces of carpeting, 
ranging in length from five up to thirty- 
three yards. The grades are extra wil- 
tons, axminsters, velvets, body brussels 
and tapestries, in fact, all the popular 
makes of floor coverings. You will find 
pieces large enough to cover good sized 
rooms or pieces that will make room 
size rugs. The prices asked are listed 
below, and a glance will prove that 
values have been cut deep. The early 
shoppers will get the cream of the stock. 
Don't you want to be a skimmer? Each 
piece must be sold entire, and pieces 
with border will have the border listed 
directly under carpet. — The Grote-Ean- 
kin Co., Spokane, Wash. 

A notable carpet sale. Thousands of 
yards, all under price. Carpets ranging 
from good grades up to the most mag- 
nificent product of American mills. Pat- 
terns in such immense assortment that 
any possible taste or need can be satis- 
fied. Prices so low that in a great many 
instances the mills would not now take 
our orders at wholesale for as little as 
you are asked to pay. It is the time to 



buy carpets. It is the time to discover 
— if you have not already done so — how 
unusual in breadth and character is the 
stock of good carpets in this store. — 
F. Loeser $ Co., Brooklyn, N. Y. 

Lively doings this week in the carpet 
and rug section. Every possible need 
and every desire, no matter how ambi- 
tious, can be met in the floor-covering 
line at Barie's. Our stock of fine carpets, 
rugs and linoleums is simply inexhaus- 
tible this season, graded from the cheap- 
est ingrain at a few cents a yard to the 
exquisite wilton velvets fit for the mil- 
lionaire's home. Bring your carpet 
wants here, we will figure with you and 
make you the very best possible price. 
Inspection invited this week. — The Wm. 
Barie Dry Goods Co., Saginaw, Mich. 

Every yard of the carpet is fine, per- 
fect and the best product of the best 
mills in the country. But there must be 
new styles in carpets as in dress fab- 
rics, and some patterns have to be drop- 
ped to make way for them. It is these 
designs which we are now offering at 
such remarkably little prices. Even if 
you don't expect to need carpets until 
the fall, it will pay to buy now and 
hold them rather than wait and pay 
higher prices than even the regular 
prices are to-day. — Frederick Loeser $• 
Co., New York. 

We have decided to have a busy — 
very busy — week in our carpet, rug and 
drapery Departments. We want you to 
sec our showing of them — we want you 
to see how satisfactorily you really can 
buy carpets and rugs and draperies here. 
So, for this week, then, there are going 
to be price inducements for you to fill 
your carpet wants. Every kind of a 
floor covering, and portieres and lace 
curtains, are to be included in the spe- 
cial pricing — and the saving is to be 
mightily worth while. Terms of your 
own making during this great sale. — ■ 
North Star, St. Paul, Minn. 

Beautiful floor coverings, woven by 
the peasantry of the Far East, in those 
inimitable designs and color effects that 
have been handed down unchanged from 
father to son for perhaps hundreds of 
years. We have just opened up some 
bales of these magnificent rugs. They 
are in excellent condition, and are sim- 
ply wonderful value at the low prices 
we ask. The makes represented are 
Kazack, Carabagh, Shirvan, Hamadan, 
Moussoul, Guendjes, Anatolian. Sizes 
range from a small mat to a good-sized 
hall rug, and the prices from $6 to $35. 
John Kay, Son <§• Co., Toronto, Ont. 



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409 



English axminster carpets. We are 
showing in our present^ magnificent stock 
of axminster carpets, the handsomest 
parlor effects that we have ever seen. 
These comprise the cream of the new 
weaves of leading English carpet de- 
signer-artists, as selected personally by 
our own buyer. These are qualities of 
the highest merit, and emphasize to what 
saving effect the great purchasing pow- 
er of this store has been exerted on be- 
half of its patrons. — The T. Eaton Co., 
Winnipeg, Can. 

New carpets. A generous assortment 
of new spring carpets — early arrivals — 
is now on show. Carpets certainly (bar- 
ring left-overs) will be no cheaper. We 
think it the part of prudence to buy 
early. Carpets selected now will be 
made and held subject to your orders. 
See the new ingrains and tapestries. New 
carpet rugs also are worthy your at- 
tention. We invite your inspection. — 
C. F. Wing, Nevj Bedford, Mass. 

English axminster carpets. The im- 
portance of this splendid stock of new 
carpets, with which our carpet floors are 
covered, couldn't possibly be better esti- 
mated than by the beauty of coloring, 
the variety of pattern, the depth of pile 
presented in these splendid axminster 
carpets at $1.50 yard. The superiority 
of Eaton quality and Eaton value 
couldn't be more convincingly demon- 
trated. — T. Eaton Co., Winnipeg, Can. 

You can put it down as a positive 
fact, carpets are higher, all manufactur- 
ers have given fair warning to that ef- 
fect long ago, so future deliveries of 
carpets will cost you more, but mean- 
time we are holding our February car- 
pet sale with prices as low as the lowest 
you've known similarly good floor cov- 
erings sold at for years. — 8. P. Dunham 
$ Co., Trenton, N. J. 

The kinds you admire as you do rare- 
ly beautiful pictures. Just such color 
plays and shadings as you see in brush 
work. Art weaving at its best, you 
will say. — 8. P. Dunham § Co., Trenton. 

Extra heavy reversible wool Smyrnas, 
from a manufacturer who never sacri- 
fices quality in order to meet low price. 
These came from the mills' semi-annual 
clear-up. Twice a year we get rugs 
from this source. — 8. P. Dunham $ Co., 
Trenton, N. J. 

Tempting bargains in carpets and 
rugs. This is the best place to buy car- 
pets and rugs. Strong statement? Well, 
we'll stand by it. Our reputation stands 
back of every offering; we cannot afford 
to sell anything but the most reliable, 
and the way we buy enables us to bring 



the selling prices down far below the 
market. Unusual as it may seem, with 
prices for materials advancing, and 
when carpets are in demand, we are glad 
to be able to announce our money-saving 
prices. Everything in the grand stock 
is a genuine bargain that will stand the 
closest scrutiny — bargains that we have 
no hesitation in saying cannot be match- 
ed elsewhere. — Scranton Carpet $• Furni- 
ture Co., Scranton, Pa. 

A very heavy quality and one of the 
most serviceable carpets there is made; 
comes in a choice assortment of beauti- 
ful room patterns with borders to match; 
also designs suitable for hall or stair 
use. — Hamburger's, Los Angeles, Cal. 

Beautiful thick pile carpets — some of 
our handsomest patterns among them. 
Lessened price, of course, for short 
lengths — save as much as sixty-eight 
cents a yard on some of these ! No need 
to say much about the splendid wear 
they'll give.— The T. Eaton Co., Winni- 
peg, Can. 

Our tremendous sale of carpets a 
record breaker. Hundreds upon hun- 
dreds of rolls have been sold and still the 
opportunity holds good and the chance 
to save on every yard is assured to all 
customers. Not again this year will 
you see such low prices on floor cover- 
ings. After this great purchase is sold 
the same factors that have prevented 
other dealers from offering carpets at 
these prices will prevail in our own 
case. First — The tremendous shortage 
throughout the markets. Second — The 
increased demand. Third — The increase 
in cost of production. All these factors 
are now operative, and only by taking 
time by the forelock have we been able 
to distance our competitors, and we are 
now able to offer these carpets at retail 
for about what dealers have to pay at 
wholesale at the present time. Mer- 
chants, wholesalers, dealers, hotel men, 
summer house owners. We can supply 
your needs and save you money — no 
limitations — the more you buy the more 
you save. — The Boston Store, Troy. 

Heavy English brussels carpets. 
Have you noticed the increased beauty 
of both color and pattern in the new 
brussels squares this spring? We don't 
know whether to give credit to the 
weavers or to the extra care with which 
our buyer made his selection. Probably 
both are deserving. At any rate, we 
have never seen handsomer brussels — ■ 
never. They are usurping floors form- 
erly covered by wiltons and axminsters 
— they are that handsome. — The T. Ea- 
ton Co., Winnipeg, Can. 



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ADVERTISERS CYCLOPEDIA 



Final clearance of carpets. The last 
of the Dunlap stock. The remnants of 
one of the most wonderful carpet sales 
that has ever come to the notice of Mil- 
waukeeans will go on sale Thursday to 
a finish. This announcement should be 
particularly interesting to hotel owners, 
steamboat furnishers as well as home 
furnishers. — GimbeVs, Milwaukee, Wis. 

There should be a host of eager buy- 
ers in the carpet department to-morrow, 
for the number of persons furnishing 
with rugs is steadily increasing. And 
this is autumn furnishing time — values 
like these could not be more timely.-^ 
Pomeroy <$• Steivart, Harrisburg, Pa. 

Special sale of carpets for this week. 
You cannot afford to overlook a single 
item in the following lists, if you've the 
slightest notion of having new carpets 
for any or every room in the house, for 
not only are the qualities offered super- 
ior in every respect to those ordinarily 
handled in rug stores, but there is an 
immense variety to select from. You'll 
not find conditions different in any way 
from what they're here represented to 
be. — Coulkert D. G. Co., Los Angeles. 

Do you wonder that we're busy sell- 
ing carpets? When we're putting $3 to 
$8 back in every customer's pocket that 
carpets a room from this grand stock of 
ours through our generous system of 
making, laying and lining all carpets 
free of charge. All bright new patterns. 
Every one this spring's design from the 
leading and best mills. — Story's, Cam- 
den, N. J. 

These fine wearing English carpets 
are the best productions of such famous 
makers as Templeton and Crossley, and 
are confined to us for Hamilton. They 
were bought before recent price ad- 
vances, and show considerable savings 
over to-day's real worth. They are un- 
equaled for richness of pattern, beauty 
of coloring and good wearing ability. A 
fine assortment for your selection. Bor- 
ders and stairs to match if desired. All 
made, laid and lined free of charge. 
— Thos. C. Watkins, Hamilton, Can. 

The wonderful values offered is mak- 
ing this carpet and rug sale a phe- 
nomenal success, coming as it has just 
in time when the new floor coverings are 
needed. The stocks were never as large 
and color combinations in all floor cov- 
erings never as beautiful as this season, 
which makes selections very easy. We 
guarantee the price of everything we 
sell to be as low or lower than the same 
article or pattern can be bought any- 
where else. If in a day, a week, or a 
month later you find the same thing low- 



er elsewhere make a claim upon us and 
it will be allowed at once. What broad- 
er guarantee can be given; it should 
make shopping very safe and especially 
as we deal only in the very best of 
everything. — Kinnane's, Springfield, O. 

Our opening display in the carpet de- 
partment has always been followed by 
an excellent trade, but this year it has 
been much larger than usual — we have 
sold to more people in Montgomery and 
in the surrounding territory, and larger 
individual bills than heretofore, which 
we consider a very sound endorsement 
of the values which we offer and the 
completeness of our stock. Fact is, 
there is hardly any grade of goods 
usually carried in such a department 
that cannot be found here, and the vari- 
ety in patterns, colors and sizes is so 
great that any one can find just what 
they want. As for prices, quality and 
style considered, not even the larger 
trade centers offer any better opportun- 
ities, and our patrons are thoughtful 
enough to commend us for our reason- 
able rates. — Jno. L. Cobbs $• Co., Mont- 
gomery, Ala. 

Every housekeeper knows that carpets 
are an important item in the household 
expenses, and for that reason particular 
care should be taken in their selection. 
We make a special feature of our car- 
pet business, pay close attention to the 
tastes of our customers, and watch all 
qualities that enter our store with a 
jealous eye. Our long experience en- 
ables us to judge qualities at their true 
values, and we protect our customers' 
interest with ceaseless vigilance. We 
are showing a very large and well as- 
sorted stock of carpeting this year, both 
in piece goods and made-up rugs, and 
the immense business we do in this line 
enables us to quote better values than 
you can get anywhere else. — House fy 
Herrmann, Washington, D. C. 

As we contemplate some changes prior 
to our spring trade we are putting spe- 
cial reduced prices on our entire stock 
of oriental rugs and carpets, both an- 
tique and modern — which offers an ex- 
ceptional opportunity to rug buyers. 
Our stock is probably the largest and 
choicest in the state — taking in all kinds, 
designs and sizes. — E. G. Missiriam, New 
Haven, Conn. 

Fine buying opportunities are afford- 
ed those who are looking for rugs in the 
January sale. The reductions from 
our regular fair prices are most decid- 
ed and will certainly be appreciated by 
economical folks. — Hahne $ Co., New- 
ark, N. J. 



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OF SELLING PHRASES 



411 



In our carpet department you get 
something that you don't get every- 
where. That is, guaranteed workman- 
ship. If it is not satisfactory, we make 
it so, without a word. If you want a 
nice rug, and can't find the colors to 
suit, come here, select a pattern of car- 
pet and we will make you one that will 
please in every way. Besides, you can 
have it made allowing any desired mar- 
gin on the sides or ends. The rugs we 
make are well-made rugs. Come and 
inspect them, whether you are interested 
or not. — Louis Einstein <$; Co., Fresno. 

New lovely Axminsters. The soft pile 
of our new Axminsters gives the carpet 
the most captivating tread touch of the 
richest and most handsome quality one 
can possibly fancy. In fact, these Ax- 
minsters are as near perfection as can 
be imagined. The wearing quality of 
the superb weaves is only excelled by 
the marvelously beautiful designs, in 
such artistic blends and magnificent 
colorings. Each new design is a scheme 
of great merit. Are you interested in 
floor coverings of the most exclusive 
type, in a decided new style, absolutely 
correct? We can show you many of 
the best in the newest novelties. — Hud- 
son's Bay Co., Winnipeg, Can. 

Best English Tapestry Carpets, 90c 
yard. There's more in buying carpets 
from our point of view than selecting 
from a lot of samples of a traveling 
salesman. That would never do — for 
the Eaton stores. Our buyers go 
straight to the largest carpet mills in 
the world and take their pick, and when 
there's nothing to suit have carpets spe- 
cially woven for them — you'll find our 
name on many carpets woven in the 
selvedge. In no other way can the best 
carpet be had. — The T. Eaton Co., Win- 
nipeg, Can. 

Axminsters — Aristocrats of Carpet- 
dom. Spring stock arrivals brought us 
the finest range we've ever had in these 
beautiful carpets — both in richness ot 
color, effect and artistic design. In 
many things one must sacrifice either 
beauty or long-wearing quality — but not 
so in these Axminsters. The soft, per- 
fectly blended colorings, the deep, vel- 
vety pile, endow them with all the at- 
tributes of luxury and their splendid 
wearing quality makes them, at Eaton 
price, one of the most economical car- 
pets possible to buy. — The T. Eaton Co., 
Winnipeg, Can. 

That's the news our big carpet section 
has for Kansas City home furnishers 
this morning. The story of how we got 
this purchase would be a story of how a 



big dealer had more carpets than he 
could handle. We did the unloading for 
him. He lost and lost heavily for our 
offer was a big lot less than the manu- 
facturerers' selling price. And body 
brussels is in high favor, too. Look for 
the words "Biglow-Lowell" woven in the 
back of each yard — that is the guarantee 
of high quality for you. There is every 
point about this carpet that could be 
wished for — the quality is excellent, the 
designs are desirable, the colorings are 
principally light, many in two-toned ef- 
fects, such as blue, pink, rose and tan; 
some have borders to match; there are 
patterns and colors for bed rooms, sit- 
ting rooms, sewing rooms and parlors, 
and the price is away below what could 
be expected even in a special sale. Of 
some patterns there are only 25 to 35 
yards, of others full rolls of 45 to 50 
yards, in some instances upwards of 150 
yards are alike. Our total purchase was 
1,210 yards, and we consider this offer 
the best we ever made. If you shop 
around, you will find this grade of body 
brussels is regularly sold at $1.75 a 
yard. These 1,210 yards will go on sale 
beginning this morning at 8 o'clock. — 
Emery, Bird, Thayer, Kansas City, Mo. 

We have just finished stock-taking and 
will make big reductions in price of all 
odd rolls and short lengths in Axmin- 
ster, velvet and tapestry carpets. Bring 
the size of your room; see them in our 
window; some splendid patterns from 
sixteen to forty-five yards in the roll 
All sold on easy payments and no inter- 
est. — Chas. M. Campbell, Sacramento. 

Experience with inferior qualities of 
floor cloth does more to sell good lin- 
pleum than any other influence. It is 
economy to buy inlaid linoleum, because 
the pattern is part of the fabric, goes 
clear through to the back, and remains 
strong and distinct until the material is 
worn out. — W. $ J. Sloane, New York 
City. 

Two thousand yards of linoleum that 
are slightly imperfect in printing, but 
perfect as to wear. In most pieces it's 
hard to even find the misprint. 60c. 
kind at 37c. square yard.— Gimbel's, Mil- 
waukee, Wis. 

Beautiful Wiltons and Axminsters. 
Carpets of wonderful durability, woven 
of hard twisted yarns, producing a pile 
that will stand any amount / of hard 
wear without becoming pressed down. 
We sell the famous productions of 
Crossley and Templeton, the world's best 
carpet weavers. These are confined to 
us for Hamilton.— Thos. C. Watkins, 
Hamilton, Can. 



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ADVERTISERS CYCLOPEDIA 



Our closing-out carpet sale is nearing 
the end, and as the stock is pretty well 
broken we have decided to make still 
heavier price reductions. The patterns 
are the best — the qualities the highest 
standard. This is an opportunity to 
buy carpets at considerable less than 
they can be bought for from the manu- 
facturer — it means a saving of from 
1-3 to 1-2 the regular prices. — L. W. 
Cook, Harrisburg, Pa. 

The name of Ivins, Dietz <$• Magee 
has been associated with the carpet busi- 
ness of this city for over forty years. 
To-day we are the only exclusive carpet 
house with a record of over a dozen 
years. Our progress has been steady, 
strong and sure, based on the founda- 
tions of strict integrity and dependable 
goods. We have catered to the actual 
needs of our customers and have never 
betrayed their confidence. — Ivins, Dietz 
<$■ Magee, Philadelphia, Pa. 

As we contemplate some changes prior 
to our spring trade we are putting spe- 
cial reduced prices on our entire stock 
of oriental rugs and carpets, both an- 
tique and modern — which offers an ex- 
ceptional opportunity to rug buyers. 
Our stock is probably the largest and 
choicest in the state. — taking in all kinds, 
designs and sizes. — E. G. Missirian, New 
Haven, Conn. 

Old shabby worn out carpets trans- 
formed into handsome rugs with rich 
oriental colors. Made into different 
sizes to suit requirements. Hardly a 
house but has some old carpets in the 
attic. Hardly a housewife who would 
not like one or two nice rugs. 'Phone, 
write or call and let us show you how 
you can use the old carpets and get new 
rugs. — Sam'l Stein, New Haven, Conn. 

Linoleums and kindred floor coverings. 
Linoleum — cool in summer, warm in 
winter, clean all the year round and 
wears everlastingly. For offices and 
public places; for halls and kitchens 
of private houses it is exactly what is 
wanted. — Wanamaker, Philadelphia, Pa. 

Nearly two carloads of linoleums have 
been placed on sale within a week. We 
are showing a magnificent line of the new 
tile patterns in the finest inlaid goods. 
Inlaid linoleums are the most economi- 
cal and satisfactory long-wear floor cov- 
erings for office, store, kitchen or bath 
rooms we know; the colors go clear 
through the goods from face to back 
and never wear off. — Los Angeles Fur- 
niture Co., Los Angeles, Cal. 

Smiling times will once again gladden 
your home life if you cover your floors 



with Catesbys' Cork Lino, and throw to 
one side the oil cloth or carpet that by 
its shabby state has caused your rooms 
to lose the cheerful aspect once so evi- 
dent. You cannot make your rooms look 
nice and bright if the floor covering is 
faulty, and as oilcloth and carpet be- 
come faulty very quickly, you should as- 
sure yourself of a permanently pretty 
and beaming home by using Catesbys' 
Cork Lino. The patterns wear brightly 
for years, and no scrubbing is required 
to keep them clean. — Catesby $■ Sons, 
London. 

New inlaid linoleums, new patterns, 
new colors, and some priced as low as 
75c. yard, and that's a price privilege for 
which you can thank this Eaton store 
for introducing. Our new linoleums show 
the pick of the new patterns and new 
color effects. Selections are at their 
best just now. — The T. Eaton Co., Win- 
nipeg, Can. 

Five hundred yards of inlaid linoleum 
remnants to go on sale to-morrow at very 
special price. The lengths range from 
three to five yards each — all two yards 
wide — a number of good patterns and all 
well-seasoned goods — the kind in which 
the color goes through to the back — reg- 
ular $1.25 per square yard — Friday spe- 
cial at 75c. — L. Bamberger $• Co., New- 
ark, N. J. 

Inlaid linoleums also descend the price 
scale. Thirty-seven rolls from our well- 
assorted stock — all in perfect condition. 
— Wanamaker's, Philadelphia, Pa. 

Mill ends, but what difference does that 
make, so long as you get quantity you 
want, and by exercising a "little patience, 
with the willing help of a salesman you're 
quite sure of finding just what you want. 
A half hundred patterns to choose from. 
Lengths run from two to six yards. 
Many of the ends are of the same style, 
all two yards wide. — S. P. Dunham $ 
Co., Trenton, N. J. 

The ideal covering for kitchen and 
dining room floors. We show a large 
range of patterns in the high-class 
printed qualities, both in block and floral 
patterns. In inlaids (in this kind the 
pattern goes through to the back) we 
show the best German and American 
makes. We have a large line of four 
yards wide goods, not any more expensive 
than the ordinary two yards wide of a 
like quality. We cut and lay all linoleums 
without extra charge. We have expert 
workmen and guarantee a good job. Our 
prices are always the lowest for high- 
grade goods. Come in and see the line. 
— The Howard Furniture Co., Lansing, 
Mich. 



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413 



The new, clean and cool floor cover- 
ings are Mattings. They come in plain, 
cheap designs for the sleeping rooms and 
in beautiful carpet patterns for the liv- 
ing rooms. When wiped with a damp 
cloth a matting is made fresh and clean, 
like new. — Burger's Furniture Store, 
Schenectady, N. Y. 

Summer Floor Coverings. — We have al- 
most infinite variety of the cool, decora- 
tive and substantial floor coverings that 
summer homes demand. A delightful 
collection from which to choose — a grati- 
fying stock from which to buy, for there 
are economies to double the satisfaction 
of the purchase. — Wanamaker's, New 
York. 

Straw Mattings. — Just the kind you 
are looking for. Some of the prettiest 
carpet effects in Japanese fine twine 
warps or the solid China in pretty checks 
and lines. — Waite's, New Bedford, Mass. 

Old mattings are the bane of house- 
keepers. They won't lie flat; they wrinkle 
and pucker, and snap and loosen. Every 
roll here is fresh — new — made from the 
last crop of straw. — R. H. Macy $• Co., 
New York. 

Fiber carpets. These are becoming 
more popular every day — it's accountable. 
We are all glad to substitute gauze for 
flannel during summer, and what gauze 
is to the body, fiber carpet is in the home 
— restful, cool, desirable. It wears and 
wears, still it remains beautiful. — Judson 
Hooper $ Co., Trenton, N. J. 

New Mattings. We imported our mat- 
tings from Akawo Morimora & Co., at 
Kobe, Japan. By so doing we get them 
25 per cent, cheaper than buying them 
from a jobber. To-day we place 200 
rolls of fine 180 warp long straw mat- 
tings, either fancy or carpet patterns, 
every roll brand new; also beautiful in- 
laid patterns, only 24c. yard. — Sullivan's, 
Springfield, Ohio. 

Fiber Matting. Positively the best 
wearing matting made. This matting is 
reversible; consequently it gives double 
wear. It is a soft, pliable, clean, odor- 
less, sanitary matting, woven of a for- 
eign vegetable fiber. It has no nap to 
collect dust or lint. Germs cannot find 
lodgment in it. It is exempt from injury 
by moths. It is very reasonable in price 
and the most economical floor covering 
obtainable. — Grasmann's, Brooklyn, N. Y. 

They were pleased, you will be. A 
gentleman said to his wife, who was look- 
ing for matting: " If you can't find what 
you want here there is no use to look 
further." She found it. A lady said to 
her companion, who was looking for a 
fine carpet: "You surely ought to be 



pleased out of all this stock. She was 
pleased. We say to you who are looking 
for floor coverings of any kind, we can 
please you. Try us. Carpet depart- 
ment. — Chas. H. Jones, Denis on, Tex. 

For the porch floor. A variety of at- 
tractive floor coverings are made for the 
porch, chief among them are these: Crex 
matting in plain green, plain red and 
green with white stripe, 1 1-2 and 2 yards 
wide. Crex porch rugs serve the purpose 
admirably. Moodj rugs are odd crea- 
tions, but for outdoor use there is noth- 
ing better. They are made of cocoanut 
fiber and guaranteed against sun and 
rain. In size — 4x7, 6x9 and 5x12 feet.— 
Sisson Bros.-Welden Co., Binghamton. 

See our display of fine mattings. In 
one of the show windows this week we 
are showing a few sample rolls from our 
big stock of Jap and China mattings. 
We think you'll agree that every roll 
looks bright enough and good enough to 
grace most any floor. This is the ideal 
summer floor-covering and we are 
stocked completely to suit every want in 
the matting line. Most any color or 
combination of colors your fancy craves 
for are here. — C. C. Chew, " Bee Hive " 
Store, Camden, N. J. 

When you put a " Crex " rug on your 
floor you have a clean and sanitary floor 
covering, one that is very low-priced, one 
that looks neat and attractive, one that 
wears well, and one that we never heard 
described as unsatisfactory. They do 
not crack, they can be easily swept or 
washed, and you can use them to as good 
advantage out on your veranda as you 
can inside the house. We also have a 
large stock of plain and figured Chinese 
and Japanese mattings. — Chas. B. Hart 
Co., Hartford, Conn. 

Mattings are popular and they speak 
eloquently of cool cleanliness and long 
service, if you have care as to where you 
buy them. We have a representative line 
this season, our showing of inexpensive 
carpet designs being particularly good. 
There is a saving of $2.00 over the cut 
price by taking a full roll. — Wilmington 
Furniture Co., Wilmington, Del. 

Matting of every kind is becoming 
scarce in this country and prices are 
steadily advancing. We contracted for 
large shipments some time ago, and 
therefore sell our mattings 10 to 15 per 
cent, less than prevailing prices. As 
long as our present supply lasts we will 
give the trade advantage of this saving. 
There are more reasons than one why 
you should buy mattings here. Carpet 
department— Chas. H. Jones, Denison, 
Texas. 



FLOOR COVERING 



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ADVERTISERS CYCLOPEDIA 



Direct importation straw mattings, 
both China and Japanese, in great va- 
riety. Prices very low, quality consid- 
ered. Also a full line of Crex ! In mats, 
rug size and piece goods. Lowest prices 
in the city. We bought before the ad- 
vance. — The Linus T. Fenn Co., Hart- 
ford, Conn. 

The length of time that we will be 
able to offer you these mattings at this 
price will be governed entirely by the 
lot on hand. Can't duplicate them. 
These are not carry-overs, indifferent 
patterns, brittle, dried out kinds, that 
give unsatisfactory wear, but freshly 
imported kinds. Cotton warp, you know; 
both sides alike. Persian, Japanese and 
Americanized designs, all-over patterns. 
— 8. P. Dunham $ Co., Trenton, N. J. 

An exceptional offering of straw mat- 
tings. — A thousand rolls of $10 Japan- 
ese mattings at $5 a roll! The importer 
stands this loss, which brings one of 
the best offerings of the season, in sum- 
mer floor-coverings. The weave is close 
and fine. The selvages are strongly 
made and neatly finished. You can sew 
it together like a carpet, or fasten it 
down with tacks. — Wanamaker, New 
York. 

A summer matting invitation from the 
carpet store. — They were made by G. Z. 
Akawo of Kobe, Japan, for the St. Louis 
Exhibition — but he made more than he 
needed and so we will have a little ex- 
hibition of our own — only one roll of 
a pattern — and we need hardly tell you 
the quality is A No. 1. The designs are 
the indescribably artistic geometrical 
carpet effects the Japs have down so fine, 
some decided novelties in the lot. With 
each roll go two samples, nicely fringed, 
which makes a beautiful mat. — Abraham 
<$; Straus, Brooklyn, N. Y. 

We have just received a fresh impor- 
tation of straw mattings, in the finest 
weaves and handsomest effects that come 
from China and Japan. In our unique 
exhibit of hand wrought willow, reed, 
prairie grass and mission furniture are 
many artistic, durable pieces that are 
specially intended for summer furnish- 
ings, and they are all offered at econom- 
ical prices. — B. C. Latimer $ Sons Co., 
Brooklyn, N. Y. 

Mattings bought in Japan, rich, soft, 
heavy weaves. If you could read the 
correspondence of our buyer who crossed 
the Pacific some months ago, to buy 
mattings, you would better understand 
why Hale mattings are used so much. 
They have just been unloaded from the 
steamer which touched a local shipping 
port last week. A Japanese manufac- 



turer, whose mattings are chiefly used 
by the better classes in his own coun- 
try, sold to the Hale stores the largest 
single purchase ever recorded. Of course 
there was a handsome saving for us. 
But the point is — these are uncommon, 
beautiful ideas in mattings. They are 
nearly proof against wear. So soft, so 
fantastic — that every home could be 
beautified by their use. For cottages, 
they add a touch of quaintness — that 
odd yet pleasing air you admire in the 
artist's home. — Hale's, Los A\ 



The biggest one-day matting sale ever 
known in Galveston. Three carloads 
reached us yesterday. They are all fresh 
and new in their original jackets. — Gar- 
bade, Eibaud $ Co., Galveston, Texas. 

Spring awakens. The matting-time 
has come. New nests are to be feathered 
and we greet the season in a brilliant 
opening! Four floors jammed! Thou- 
sands of new pieces ! Each one a gem, 
each a bargain! Our stock is far the 
largest and our prices the lowest.' — 
Straus, Baltimore, Md. 

A week of mattings. 250 rolls high 
grade Jap weaves. A momentous event. 
You will have to be on hand early to 
secure a yard of these matting straws. 
Murder will out, and so will a good, 
ripe bargain. It is the most extraor- 
dinary happening in floor coverings in 
many a long day, and we are going on 
record with it. Every yard inter-woven 
and double-dyed. Bless the Japs for 
their artistic talent for weaving these 
pretty carpet patterns in straws. The 
striking color-designs in blue, green and 
red strewn over the face are as refresh- 
ing to look upon as a field of daisies. 
Also plain white. — Keely's, Atlanta, Ga. 

A sister bargain in china mattings. 
China has surely sent us real oil for 
lubricating business — the oil of satisfac- 
tion. Low prices prevail only on 'these 
lots. So you'll have to decide right 
quick if it's your matting time. Put 
China down for hard wearing straws — 
tough and serviceable. — Keely's, Atlanta. 

Matting. — " Straws show which way the 
wind blows." These straw matting prices 
indicate a strong bargain breeze here 
to-morrow — all are fresh, new goods — 
they don't chip and break off like dry 
sticks. — The Boston Store, Milwaukee. 

We counted it a streak of good luck 
to find an importer anxious to sell Jap- ' 
anese mattings at half price right at the 
beginning of the summer season. We 
took all he had, as a matter of course, 
because we know that you will be as 
eager for the bargain as we were. — John 
Wanamaker, New York, N. Y. 



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Days like these are forcible reminders 
of the clean, cool comfort that fresh, 
new straw matting can bring to city- 
homes and summer cottages. On this 
important and timely matter perhaps the 
best thing we can say is that months ago 
we prepared for all the needs that now 
exist. We prepared to surprise Roches- 
ter housewives by the values we will give 
in straw matting. We captured a fine 
prize for our customers when, by an 
opportune deal, we secured a lot of 10,000 
yards of imported Chinese and Japanese 
straw matting to sell at prices that are 
clearly much less than the actual value 
of the goods. — Burke, Fitz Simons, Hone 
§ Co., Rochester, N. Y. 

Emphatic matting bargains! You 
should know our little price way of sell- 
ing mattings. To-morrow $7 rolls of 
40 yards, $3.75. Another case where our 
buyer and the opportunity simultaneously 
met — the quantity is about 600 rolls — 
the variety enormous — the saving from 
a third to a half. The person with a 
slim purse and a matting need will do 
well to see us to-morrow. — Newman, 
Brooklyn, N. Y. 

Our matting business has made al- 
most phenomenal gains over former sea- 
sons, because, as we think, our importa- 
tions have proved to be the most sat- 
isfactory, in quality and variety, in 
this city. Several specially attractive 
lots have been made up by taking from 
regular stock certain grades of which 
we had extra large quantities. — Straw- 
bridge $ Clothier, Philadelphia, Pa. 

The matting business is immense. 
Gathering our own goods in the Orient 
and fetching them straight to the store 
gives us some advantage in price — and 
much advantage in quality and style. 
Gimbel mattings wear best. — Gimbel 
Bros., Philadelphia, Pa. 

Mattings as floor coverings — have you 
considered them? Perhaps you haven't 
seen all the fine things that are produced 
in these goods. You can see them all 
here— all.— The Chas. R. Hart Co., 
Hartford, Conn. 

We've cornered the market on mat- 
tings. We'll show you more mattings by 
several hundred rolls than any other 
Pittsburg house. We'll show you hun- 
dreds of patterns where others can pro- 
duce but scores. We'll show you choicer 
styles — and, too, many distinctly exclu- 
sive ones. And we'll also quote you 
lower prices — that's logical because we 
are biggest buyers and sellers. — Kauf- 
rnann's, Pittsburg, Pa. 

And this is why this week you are 
offered the opportunity of buying the 



finest linen warp, hand-loomed Japanese 
mattings at slightly more than half the 
usual retail figures. Never before in 
this city was such a matting sale held 
—probably no such values will ever again 
be offered. It is the chance of a decade 
—an opportunity for money-saving that 
shrewd, well-posted buyers will be quick 
to take advantage of. Don't miss it. 
The sale price is per yard 25 cents. And 
the sale began this morning. — Keely Com- 
pany, Atlanta, Ga. 

Mattings. — Through an error of an 
importing house a large order of Jap- 
anese mattings shipped to us was dupli- 
cated, the second shipment leaving San 
Francisco before the mistake was dis- 
covered. Rather than have the shipment 
returned, paying the large freight 
charges both ways, the importers re- 
quested us to sell the entire lot at im- 
porter's prices for their account. 

Mattings have the floor. Arguments 
all on one side. Fresher, airier, cooler, 
cleaner than carpet. — Chamberlain- J ohn- 
son-Du Bose Co., Atlanta, Ga. 

Mattings and matting rugs. — It may 
seem a little early to talk about sum- 
mer floor coverings, but hosts of house- 
keepers lay mattings at spring cleaning 
time; and then, too, summer homes must 
be made ready before the time of their 
occupancy. Our mattings are choice in 
every line, the very best values for the 
money. — Hahne § Co., Newark, N. J. 

Clean, cool mattings. An ideal floor 
covering for all time, but especially at- 
tractive in summer time. Always in 
harmony with any scheme of color or 
furnishings, displaying rugs to good ad- 
vantage. — Fenn, The Furniture Man, 
Hartford, Conn. 

Summer floor coverings. — Blessings on 
the ancient Chinaman who invented mat- 
tings — the beautiful, serviceable, cleanly, 
pleasant summer floor coverings. How 
any one can endure heavy, dusty carpets 
on hot summer days when these cool, 
pretty mattings can be bought so cheaply 
is past imagining. — Keely' s, Atlanta, Ga. 

Straw mattings. — Many housewives will 
" take time by the forelock " and cover 
their bedroom floors with straw matting 
during the spring house cleaning, instead 
of waiting until the arrival of hot weath- 
er. They will find us admirably pre- 
pared to satisfy every want, in both 
China and Japanese mattings, with a 
variety that was never so large and 
choice and a range of prices that was 
never lower. Many dainty effects in 
small floral designs shown, besides rich 
carpet patterns and plain weaves. — Howe 
<|- Rogers Co., Rochester, N. Y. 



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ADVERTISERS CYCLOPEDIA 



Smyrna Rugs, Half Priced. — The best 
quality of all wool, reversible rugs in a 
considerable variety of good designs and 
colorings. The most popular sizes, too. 
It is a chance that has nowhere been 
equaled. — Frederick Loeser 8r Co., Brook~ 
lyn, N. Y. 

Bugs are ideal summer floor coverings. 
Let the house breathe, if you yourself 
want to breathe fresh air in your home 
through the summer. Replace the thick, 
heavy carpets with attractive summery 
rugs. Wonderful variety here ! Skill- 
fully woven rarities, the hues of which 
will blend harmoniously with almost any 
fine scheme of furnishing. Strikingly odd 
are others, with panel centers, almost like 
pictures, woven into them. Others bathe 
their colors in a peculiarly soft, elusive 
luster. Loom wizards have mellowed the 
colors and softened the fabrics into in- 
describable beauty. Beauty-loving eyes 
will delight to linger on them! — Com- 
stock-Avery Furniture Co., Peoria, III. 

Getting your share of these Smyrna 
rugs? The finest Smyrna rugs made in 
America — all wool and reversible and in 
unusually fine new designs. Nothing to 
account for the lowered prices except 
the fact that the maker wanted to lighten 
stock. Not in many months has there 
been such an offering. It may be that 
not in years will there be another to equal 
it. If you have rugs to buy, don't miss 
the chance. — Frederick Loeser §■ Co., 
Brooklyn, N. Y. 

Just think what this means. A great 
big 9x11 foot Brussels Bug, correct for 
any size room in your home, being of- 
fered at $12.50 — the lowest price ever 
named for a rug of this size and quality. 
The same identical $20 grade that we've 
sold by the thousands at $13.75. We 
know this offer will create a sensation. 
Nothing like it was ever known before. 
These rugs are made of genuine Tap- 
estry Brussels, a strong, durable quality, 
that will give excellent wear and hold 
their color. The new spring patterns are 
delightfully pretty and equal in quality 
to any $20 rug offered elsewhere. — Geo. 
Kelly's, Wilmington, Del. 

Bugs as Christmas gifts. We invite 
all lovers of beautiful rugs to visit our 
store. We present this season by far 
the most extensive assemblage of all kinds 
of rugs we have ever brought together. 
You will find careful and expert selec- 
tion. The oriental rugs come from only 
the most trustworthy sources of supply. 
All the rugs are in authenticated quali- 
ties, and the prices are the lowest for 
which equal grades can be found any- 
where. — The Sterling $ Welch Co., Cleve- 
land, Ohio. 



Moquets and Velvets. — Rugs from $1 
up, and a rich line of linoleums and oil- 
cloths in 6 and 12 ft. widths. Look over 
your rooms and see if you can't use 
something from our carpet room. Our 
prices will be no strain on your purse. — 
/. T. Martin, Los Angeles, Cal. 

Good news for June brides and those 
late at housecleaning. May is a month 
of great preparations among prospective 
June brides. The bride who is to be 
and the friends who are to make her 
happy with the gifts — both are busy plan- 
ning, and it just so happens that right 
at the time when you'll want to " decide," 
we come with some rich news of bargains 
in desirable furnishings for the home. 
It was our fortune to join hands with 
another big dealer last week in buying 
up a great quantity of fine rugs at the 
big sale of Alex. Smith & Sons Co. Hav- 
ing the great output of three big stores, 
enabled us to take half of the rugs. 
We're going to sell them to you for as 
little as we would ordinarily have to pay 
wholesale. Think of this opportunity — 
such a collection of beautiful rugs that 
have never before been offered at such 
low prices. — Hurley-Tobin Co., Trenton. 

Christmas sale oriental rugs. Con- 
forming to our yearly custom, we have 
placed on sale for the holiday season 
every oriental rug in this great collec- 
tion at a price much less than regular 
value. The assortment in all sizes and 
qualities of Turkish, Persian and India 
weaves is so large that practically every 
requirement can be met for home fur- 
nishing or for gift-making. — Marshall 
Field $ Co., Chicago, III. 

Oriental rugs: one- fourth reduction. 
Every rug in the stock, excepting only 
one, a remarkable double-faced Senna, 
and excepting all room sizes as well. 
There are pretty near five hundred rugs 
for you to choose from. One-fourth off 
from regular prices. The offer ends with 
the year — on the night of December 31st. 
It's a chance for you — a once-a-year 
chance. It's done to reduce our stock 
before inventory, and at the same time to 
push oriental rugs as Christmas gift 
things. — Herz's, Terre Haute, Ind. 

A new rug, perhaps, will put your par- 
lor or dining room in perfect order to 
receive the guests for the Thanksgiving 
dinner. At this store you will find the 
assortment so large that selection will 
be comparatively easy. Every good 
weave is here in a variety of colorings 
and designs that cannot fail to please 
the most careful purchaser. You'll find 
the right size here, too. We make a 
specialty of having all sizes. — Greene's, 
Jersey City, N. J. 



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417 



Domestic rugs — large or special size. 
Very sensible presents. We were among 
the very first rug stores to realize the 
great demand for rugs over 9x12 feet. 
In most rug stores they will tell you that 
they can have them made for you, which 
means weeks and very often months be- 
fore they come from the mills. Here you 
will find them in stock in a great va- 
riety of sizes, both small over-figures as 
well as medallions, many of which are 
made specially for us and which you will 
not find elsewhere, and as everything else 
in the rug store, moderately priced. — 
Abraham $• Straus, Brooklyn, N. Y. 

Here are rugs of- the kind that will 
surely please you. Our new spring stock 
of rugs is certainly generous enough in 
size and assortment to afford most ample 
opportunity for the individual fancy of 
careful purchasers. Tapestries, body 
brussels, velvets, Smyrnas, axminsters and 
royal wiltons are all represented in the 
very best of their respective weaves. The 
larger sizes range from 6x9 to 11-6x13-6. 
The textures are such as come only from 
the leading makers, while the designs 
are as attractive and handsome as you'll 
find anywhere from which to choose. As 
to values — well, we'll leave that to your 
own good judgment when you see the 
rugs themselves and compare the prices 
to the qualities. — Vance-Fitzgibbons 
Furn. Co., Joliet, III. 

Our matchless collection of Bigelow 
carpet rugs. An assemblage of the 
splendid rugs made by the Bigelow Car- 
pet Co., that we have never before 
equalled in numbers or patterns. In fact 
nearly every design produced by this 
famous mill is represented on our dis- 
play racks — Wellington wiltons, Bagdad 
wiltons, three grades of body brussels, 
and electra axminsters. All in the soft, 
harmonious colorings — the rich patterns 
that originate with this mill — which sets 
the styles for carpet and rug makers gen- 
erally. To the discerning mind there is 
but one course open in rug buying — to 
get the best. That leads you straight to 
the Bigelow make. There is no higher 
appeal. Bigelow rugs are indisputably 
best. You will buy where the largest 
stocks of such rugs are shown, both for 
variety and because prices are most 
reasonable at the store that does the 
heaviest buying and most selling — the 
Mills store, in this case. Not only can 
we supply every desirable size in car- 
pet rugs, but can furnish the same pat- 
terns in small sizes down to door mats 
and hall runners. This makes it possible 
to have your parlors and reception hall 
carpeted in harmony — an effect difficult 
to obtain when selecting from limited 



stocks. You will be surprised to learn 
how little difference there is between 
the prices of these high-grade rugs and 
ordinary kinds. — The Mills Co., Topeka. 

Little prices, big values, big business — 
that's an abbreviated history of our suc- 
cess. Another large shipment of rugs — 
in last week; selling fast; we expected it 
— they're sure to go when people know, 
and it seems as if everybody in Trenton 
does know. Rug stock — largest in the 
history of our store, hundreds to choose 
from, all very handsome — weaves that 
wear. Here is how we price them. 
These mostly Oriental effects : • Royal 
Miltons 9x12, $40 kinds $33.50 ; Royal 
Wiltons 9x12, $45 kinds $37.50. All other 
kinds of good rugs at similar reductions, 
— Judson Hooper $ Co., Trenton, N. J v 

Lessening the labors of sweeping means; 
much to the busy housekeeper. Distinct 
from its many merits as a durable and 
attractive carpet, the Brussels makes a 
strong appeal on the score of easy 
sweeping. Dust does not readily work 
into the fabric but rests upon the sur- 
face to be easily removed by the carpet- 
sweeper or broom. All that a carpet can 
contribute to health and to the saving of 
labor in the home is found in the Brus- 
sels. Our stock of Brussels carpets is 
the largest in Hartford. — Chas. R. Hart 
Co., Hartford, Conn. 

See the new Royal Axminster rugs — 
handsome rugs, suitable for the parlor, 
library, living and sleeping room. Each 
one full 9x12 in size. Made from a su- 
perior quality of Axminster carpeting, in 
handsome designs and rich border effects. 
These are rugs that you can buy with 
the assurance that they will give years 
of solid wear. One hundred new pat- 
terns are here that are sure to meet with 
your admiration — nothing to equal ever 
under $35.00. Special at Rowland's on 
easy terms of $3.50 cash and $1.00 a 
week. — Rowland $ Co/s Big Store, 
Mansfield, Ohio, 

Extraordinary values in rich rugs. 
Here for your selection is the largest 
collection of beautiful and exquisite rugs 
ever shown in Hamilton. Rugs from the 
far East bringing much of its mysticism 
and inscrutable charm with them. Rugs 
from Europe woven in one piece by 
master rug-makers. Vast assortments of 
them revealing a wealth of beautiful new 
designs, ideas and soft harmonious shad- 
ings, and never, we think, have values 
been so good. Visit the department to- 
morrow and let the rugs speak for them- 
selves. Mere words cannot convey a full 
realization of their beauty. — Thos. C. 
Watkins, Hamilton, Can. 



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ADVERTISERS CYCLOPEDIA 



Our entire stock of oriental rugs — the 
largest in the West — is included in this 
very unusual offer. If you want to 
pick rugs for your home from a stock 
that includes nothing but the gems from 
the Orient, selected by our own buyer, 
imported by us direct; and if you want 
to pay just half the regular prices, come 
to this sale. Our rug department is lo- 
cated on the top floor, and there is no 
artificial light to confuse you as to colors. 
— Los Angeles Furniture Co., Los An- 
geles, Cal. 

We are showing the largest and best 
assorted line of this desirable make of 
rug on the coast. As the mill has over- 
sold on this line of rugs and withdrawn 
some from the market for the balance of 
the season it will be impossible at a later 
date to procure this make of rug. In 
addition to above line we are showing 
over 250 patterns of rugs in all makes 
and sizes. — Brewner's, Sacramento, Cal. 

We are prepared to furnish any size 
rug wanted. We will furnish special de- 
signs and colorings to match any scheme 
of interior decoration. We have Ax- 
minsters ranging in price from $15.00 to 
$80.00 a square yard — these are woven 
in one piece — any size. Our regular line 
of Wiltons, Axminsters, velvet and Brus- 
sels rugs are shown in all the regular 
sizes. The spring patterns are arriving 
daily. Make your selections early and 
get first choice. We will store any rug 
until wanted. — The Howard Furniture 
Co., Lansing, Mich. 

It's useless to try to give you descrip- 
tions of our splendid line of rugs. The 
colors are so pretty — so beautifully 
blended — the designs so striking — the 
whole effect so handsome and rich — that 
we simply cannot do them justice. You 
must see them yourself to appreciate 
their beauty and goodness. Then, too, 
there is another reason why we want you 
to see them — so you can compare the 
prices with the rugs themselves. Side by 
side, they will speak most eloquently of 
rare values. — Vance-FitzGibbons, Joliet. 

The newest carpets make a handsome 
show. There are scores of new patterns 
and new colorings which charm the lover 
of the beautiful. They were chosen from 
the mills whose goods have won a place 
in the front rank, and the patterns are 
out of the usual run. 35 cents to $1.85 
a yard. Anybody can get suited from 
this stock, no matter what price it is 
desired to pay. — Farr ell's Furniture 
News, Trenton, N. J. 

A mid-season clearance of rugs. The 
successful selling of Oriental and Do- 
mestic rugs by Chandler & Co. in their 



large rug department, the best lighted 
in New England, during the past two 
months, has been for a new department 
most remarkable, and the management 
has had no time to sort out the odd ends 
accumulated in the rapid selling which 
has been going on. The condition at the 
present time is such that this classifica- 
tion must be made and with it goes the 
clearance of every odd rug in the stock, 
large and small. A full list cannot be 
given here. The following sufficiently in- 
dicates the values which may be expected 
by purchasers. — Chandler 8c Co., Boston. 
Great interest centering in the big 
sale of carpets, rugs, curtains and home- 
furnishings. The power to produce ex- 
ceptional values has reached a very high 
standard at the Right House — great con- 
nections with the sources of supply, im- 
mense orders and spot cash all work to- 
gether toward the lowering of price bar- 
riers, the raising of qualities and the 
power to give exceptional values. Never 
was The Right House so splendidly 
equipped with all that is new in carefully 
selected stocks direct from the best 
home-furnishing producing mills of the 
world. In Canada's largest cities leading 
manufacturers sell to two or three lead- 
ing retail establishments. In Hamilton 
they sell exclusively to this store. That 
explains why the best is always here in 
greater varieties and at lower prices 
than many stores are obliged to ask for 
inferior qualities. — Thos. C. Watkins, 
Hamilton, Can. 

Sale of real $25 rugs for $18.75. This 
is without doubt the greatest rug op- 
portunity ever offered you — the chance 
to select from a splendid assortment of 
desirable patterns between forty and 
fifty of them, in fact — at the bargain 
price of $18.75. These rugs were made to 
sell for $25.00 and they are a regular 
$25.00 quality, too. They are full 9 feet 
by 12 feet in size, perfect in every de- 
tail and the patterns are handsome floral 
and oriental designs in the very best col- 
orings. There are axminsters, brussels 
and velvets among them and there is a 
big enough assortment to make it well 
worth while for you to come here and 
see them if you are interested in a room- 
size rug. See them while there is a good 
assortment, though, and get your pick 
of the best patterns. — Lantz, Mansfield. 

Axminster rugs are the most popular 
of all floor coverings for parlors — and 
no wonder, as they are woven with such 
a soft, deep and silky pile, which lends 
itself so remarkably well to color treat- 
ment as to give it a beauty that is not 
obtained in any other weave. — Schune- 
man 8c Evans, St. Paul, Minn. 



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419 



Kermanshah Rugs. The weave is the 
finest and closest known, with a silkiness 
and luster of the pile almost equal to 
silk, and quite as effective. The old 
rose and ivory grounds are considered 
the finest product of the Oriental dyer. 
We are showing many fine specimens, 
both in hearth and carpet sizes. Our 
east window contains several choice 
pieces for the week's exhibition. The en- 
tire spring importation of Oriental rugs 
and carpets now on exhibition. Every 
known desirable weave will be found in 
the stock. The number of pieces shown 
is probably the largest ever brought in 
the middle west, and every rug priced 
on a strictly commercial basis. An early 
inspection solicited. We are sole agents 
for the Owen Davenport and Bed com- 
bined.— The Sterling £ Welch Co., Cleve- 
land, Ohio. 

Having just received another large 
shipment of rugs, we wish to call your 
attention to the bright new patterns and 
the exceptionally low prices we quote. It 
is no trouble for us to show you our 
complete line of rugs, as we have just 
had installed one of the latest and most 
complete rug-showing devices. Do not 
hesitate to come in and look. — Frank 
Sanford $ Co., Springfield, III. 

Great Oriental rug sale. Amazing 
price concessions. A sale of this sort 
to exceed our own expectations must in- 
deed present unlimited saving procliv- 
ities. Among the lately received lots, the 
following two special items are strongly 
representative of unparalleled savings. 
Actually half price. They are the con- 
tents of two more bales just received. — 
Gimbel's, Milwaukee, Wis. 

Oriental rugs imported by Mr. Dap 
Hapip from Constantinople, on sale. 
Hundreds of magnificent oriental rugs, 
beautiful in coloring and design, have 
been marked at prices so low that no one 
wanting superb floor coverings can af- 
ford to miss this sale, the greatest oppor- 
tunity of the year to secure one or more 
pieces for the parlor, hall, dining room 
or library. Mr. Dap Hapip, just from 
the Orient, has brought to Fargo many 
beautiful, antique and modern pieces 
that will delight the eye of the con- 
noisseur as well as all lovers of artistic 
rugs from Turkey and Persia, whose 
beauty is everlasting. — Dap Hapip, 
Fargo, N. D. 

The new Bromley Royal Smyrna rug 
is the best American rug on the market. 
It combines beauty and originality of 
design with splendid wearing qualities. 
The rug is to be had in a great variety of 
unusual sizes, making it very useful. Such 



sizes as 4x7 feet 5x8 feet and 6x6 feet 
are to be had in addition to all the reg- 
ular standard sizes, and we carry all 
sizes and patterns. — Mannheimer Bros., 
St. Paul, Minn. 

After stock-taking rug sale. You want 
to save about one-third on Axminster 
rugs? Here's your chance. We have 
just been through our stock, have picked 
out twenty-five splendid weaves, every 
rug a handsome new pattern — yours for 
about two-thirds real value. Come in 
to-day. Look them over. — Judson 
Hooper <$; Co., Trenton, N. J. 

Our rugs all come from the best known 
manufacturers. Commonplace rugs we 
never buy. Uncertain qualities are not 
allowed here. They must be artistic, cor- 
rect in detail, absolutely above fault, if 
we are to show them at any price. When 
prices are less than usual, as now, you 
get the benefit of rugs like these. — Davi- 
son-Paxon-Stokes Co., Atlanta, Ga. 

Each June we hold a sale of 9x12 
rugs — a most important sale, being 
chiefly of our own regular high grade 
stock. But the present sale will differ 
somewhat from those held in the past. 
When we ordered these rugs months ago 
we had this event in mind. We laid 
large plans, we bought liberally and when 
rug prices began to soar — we were safe. 
And that is why our present sale will be 
on a larger scale than ever, and prices 
will be lower than ever. Included are 
carpet size rugs of great elegance and 
on down the line to good substantial 
rugs of every day character. The eight 
gtoups below will give you an idea of 
how we're going to distribute carpet 
size rugs during the next three days. — 
G. Fox $ Co., Hartford, Conn. 

Rug fanciers will find much to admire 
in our present magnificent stock of auth- 
entic examples of Oriental rugs. Newly 
arrived shipments have brought many 
specimens of great beauty and interest, 
inspection of which we welcome. Be- 
sides the fact that the Wanamaker rug 
collection is second to none in America, 
in variety and beauty of the pieces com- 
posing it, there is to be noted the im- 
portant consideration that every rug, 
whether antique or modern, is genuine, 
and priced in strict relation to its value. 
There is no misleading juggling of values 
— based on similarity of names, but ig- 
noring a wide variation in quality — to be 
met with here. The rug buying public is 
to a large degree dependent on some- 
body else's statements ; hence rugs should 
be bought from a store that can be 
trusted.— The Wanamaker Store, New 
York City. 



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We have just received a large invoice 
of Wilton's, Axminsters, velvets, tap- 
estry with border to match in patterns 
that will please the most critical, and 
with the latest devices for fitting and 
making can please the most exacting. 
Our line is large and complete in all 
patterns with stair to match of all 
grades. Ingrains — we are showing the 
most catchy patterns and with the large 
stock to select from you will be easily 
pleased. — /. Frederick $• Co., Wooster, O. 

All who see our great Bug Depart- 
ment (on third floor of new building, the 
finest day lighted in New York), with its 
attractive assortments and splendid 
values, express the greatest appreciation 
of both. Efforts to have this week's 
sales eclipse any we have yet known, 
show in the matchless offerings here sub- 
mitted. — Hearn, New York City. 

We are having a fine business because 
we have the rugs you want, at prices you 
can afford to pay. Don't buy before you 
see our stock. A look at it always con- 
vinces of the fact that the most for the 
money is here. — C. F. Wing, New Bed- 
ford, Mass. 

During all this week we continue our 
great rug sale. Our stock comprises 
the very choicest rugs in the various 
Oriental varieties, from small and me- 
dium sized to very large. A specially 
fine showing in large Khivas and Cash- 
meres suitable for parlor and dining 
room, and an equally fine lot of Antique 
Mossules, Sennas and others of moderate 
size. Our sales during the past week, 
owing to the wet weather, have been 
moderate, so your opportunity for choice 
is practically as good as a week ago. — 
Seeley-Mendenhall Furniture $ Carpet 
Co., Kansas City, Mo. 

Bargains in Oriental rugs. Some peo- 
ple have an idea that when an Oriental 
rug is offered at an apparently low price 
it must be a " bargain," no matter what 
the quality, colorings and general condi- 
tion of the rug may be. Long experi- 
ence has taught us, however, that unless 
an Oriental rug is good it is not a " bar- 
gain " at any price. In our opinion 
the best " bargains " in Oriental rugs 
are good, reliable, and artistic rugs at 
reasonable prices, and that is the kind of 
" bargains " we are offering every day 
and which has made our store the " Mec- 
ca " of genuine " bargain " seekers in 
Oriental rugs. — Iran Company, Los An- 
geles, Cal. 

One of the largest and most complete 
lines of rugs ever shown in Wooster. The 
line ranges in sizes from the smallest 
door mats to the large room sizes. They 



are made in Wilton's, body Brussels, Ax- 
minsters, velvets, with prices and quali- 
ties that will make buying easy for ev- 
eryone. — /. Frederick <$; Co., Wooster, O. 

The other opportunity is found in our 
stock or Oriental rugs, which we are 
selling at 1-5 off the usual low prices. 
It has been quietly circulated that our 
oriental rug prices are absurdly low, and 
we have booked far more business in the 
past few days than we expected to han- 
dle. To start with, our marked prices 
are as low or lower than you find in the 
big city stores. In consequence, when 
you take 20 per cent, off, you secure a 
genuine bargain — the kind for which this 
store is noted. Rugs bought at this 
sale will be worth all you paid many 
years hence. — C. F. Wing, New Bedford. 

New fall rugs. We invite you to look 
over the first arrivals of new fall rugs. 
We have had an enormous sale of rugs 
this season and placed large orders for 
fall delivery — first shipment on sale to- 
day. Our rug stock consists of rugs 
suitable for parlor, library, hall, sit- 
ting room, music room, dining room, 
sleeping room, club rooms, office, porch 
and summer cottage. They come in Ori- 
ental designs two-toned effects, plain 
colors, floral designs. If you have a 
room in the house where you can use a 
rug we have a rug suitable for the place. 
We carry in stock carpet-size rugs 4-6x 
7-6, 6x9, 8-3x10-6, 9x12,10x14, and can 
furnish any size wanted up to 15x18. We 
show complete lines of ingrain, tapestry 
brussels, body brussels, velvet, axminster, 
bundhar wilton, body wilton carpets. — 
Hills, McLean <$• Haskins, Binghamton. 

An unusual sale of Oriental rugs. We 
feel safe in saying that a more complete 
variety of really good rugs has not been 
brought to Milwaukee for years. Not 
only the pleasing designs, but the prices 
are attractive to bargain hunters. We 
have also a few very rare rugs that are 
seldom found in any selection. An early 
inspection will repay you. — Clement, Wil- 
liams (§• Co., Milwaukee, Wis. 

Fine qualities of seamless Axminster 
room-size rugs, woven by the celebrated 
firm of Templeton. A very large assort- 
ment of rich Oriental, Persian, Indian 
and conventional designs, in effective and 
practical shadings and color combina- 
tions. The ten per cent, discount is off 
our old prices. To-day they would be 
worth as given below. These fine rugs 
are in small, medium and large room 
sizes, and are woven in one piece, with 
plain or fancy centers and exquisite 
border effects. — Thos. C. Watkins, Ham- 
ilton, Can. 



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If all the ladies of Detroit could see 
the real beauty of our Oriental rugs and 
fully comprehend how cheaply we are 
selling them it would not be necessary to 
call attention to them a second time. 
We know that no such bargains await 
purchasers anywhere, for no dealer could 
sell similar pieces — every one is guar- 
anteed — at our prices and make one- 
half their expenses. We need all the 
cash we can scrape together by June 
10th. That is why we are just now 
selling the finest standard weaves — Kir- 
minshahs, Sarouks, Tabriz, Sennas, Sere- 
bends, etc., at an actual saving to the 
buyer of from 35 to 50 per cent, on the 
dollar. — Kaleel B. Bonahoon, Detroit. 

Here are fifty rugs. Handsome de- 
signs, priced low. You cannot buy fur- 
niture at this store — we specialize on 
floor-coverings exclusively. You cannot 
buy our goods at prices asked by other 
stores — our policy is to sell at lower fig- 
ures. Large sales, small profits, satisfac- 
tion or money back — that has made our 
business grow and — we are now closing 
out fifty rugs. They are going fast. 
They are bargains. They are beauties. — 
Judson Hooper fy Co., Trenton, N. J. 

Throughout our entire stock we have 
reduced the prices on hundreds of rugs, 
all sizes and grades, and this offers an 
opportunity of obtaining an oriental floor 
covering at a minimum of cost. — /. H. 
Pray § Sons Co., Boston, Mass. 

Beautiful rugs from the land of the 
inscrutible Turk, gems of the Eastern 
rugmaker's art. They are exquisitely rich 
and effective. We show a large assort- 
ment of designs and colorings, in small 
prayer, hearth, small, medium and large 
room sizes. These were bought before 
the great price advance, and are now 
worth twenty per cent. more. — Thos. C. 
Watkins, Hamilton, Can. 

" What striking rugs ! " This and 
similar exclamations have been heard 
from passers-by during our window ex- 
hibit of Japanese rugs the past few 
days. The rugs, while Japanese in man- 
ufacture, are truly oriental in pattern 
and coloring — such as are in great vogue 
this season with New Yorkers, who find 
them a valuable aid in artistic summer 
furnishing. They are attractive not only 
in looks but in price. — Howe S[ Rogers 
Co., Rochester, N. Y. 

The Japanese not only imitate the 
most beautiful designs in oriental rugs 
with absolute fidelity, but they get the 
exact shades of coloring. Except for 
the texture you can hardly tell at a short 
distance a $15 imitation from a genuine 
$150 Turkish rug. Of course, they don't 



wear so well. If they did they wouldn't 
sell for a tenth of the cost of wool rugs ; 
but they are good enough for Summer 
cottages.— The Wanamaker Store, Phila- 
delphia, Pa. 

Nobody need pay much more than half 
real value for the choicest of Persian 
Rugs while this special lot lasts. We 
secured these rugs in a very unusual 
way— through an Oriental firm of bank- 
ers who had loaned money on them and 
had to take the Rugs. Connoisseurs 
fully realize the importance of the event 
and are eagerly taking advantage of it. 
— Strawbridge $ Clothier, Philadelphia. 

Carpet Rugs are now ready for your 
inspection. Rich colored filling and 
sightly mattings are here also. Because 
rugs are easily taken up and cleaned 
and are quickly transferable from room 
to room without making over — they are 
gaining in favor every day. They have 
come to stay and we are fully abreast of 
the times with ample assortments and 
moderate prices. — C. F. Wing, New Bed- 
ford, Mass. 

It is good news to lovers of these 
oddly beautiful floor wears from the 
Orient that we have established such a 
perfect system of gathering and dis- 
tributing them. The wisdom of engaging 
a resident buyer in the Far East and 
bringing the Rugs down to a commercial 
basis has been evidenced by the unparal- 
leled selling attending this Autumn 
trade event. — Macy's, New York, N. Y. 

Rich Rugs. — The richest room covering 
is a rug. No seams — no mismatching — an 
elegant border all round. Fashion has 
spoken strongly on the subject of rugs, 
and the home that pretends to obey her 
dictates must have them. — Robert Wright 
$ Co., Brockville, Ont. 

You'll not realize to what a degree 
of perfection the American manufacturer 
has brought the art of rug making until 
you see this assembly of room rugs. 
The color schemes evidence the taste of 
the artist, while the ingenuity of the 
clever artisan is also well portrayed. A 
particularly desirable point about these 
rugs of domestic manufacture is that 
you can find sizes to fit any size space 
desired. — Joseph Home Co., Pittsburg. 

This is a chance such as we have rarely 
known before, and which is not likely to 
be matched soon again. We secured 
about a thousand of these popular and 
serviceable Rugs from one of our best 
manufacturers, at a concession that en- 
ables us to make the very liberal reduc- 
tions told of below. The Rugs are of the 
first quality, in excellent designs and 
colorings. — Wanamaker, New York. 



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ADVERTISERS CYCLOPEDIA 



Rugs! Rugs! Rugs! Rugs are com- 
ing more and more into favor, especially 
for summer cottages. Cost little, look 
pretty, no trouble to buy, no trouble to 
put down, easily kept clean and can be 
rolled up and packed away in less than 
no time. We have all sorts. — The Wana- 
rnaker Store, Philadelphia, Pa. 

Farrell's meet every rug requirement. 
Out of the hundreds that are on view it 
would certainly seem to be impossible to 
fail to suit any rug-buyer. Whether it's 
highest quality or lowness of price, 
whether in the modest matting rug or in 
the finest Wilton's, we've a rug here to 
match a buyer's needs. — Farrell, Trenton. 
Special Sale Small Oriental Rugs 1-4 
Off the Marked Selling Prices.— These 
rugs were delayed in transit, arriving too 
late for the trade period they were bought 
for. The backward season adds to the 
disadvantage we experience by that delay 
in getting them down the Mediterranean, 
and across the Atlantic, hence this re- 
duction. — Schlesinger $ Mayer, Chicago. 

Two-Faced Smyrna Rugs. — " Two- 
faced," in this case, doesn't imply deceit. 
It means that when one side is wrinkled 
with age the other comes up fresh and 
smiling. That's why lots of people like 
them, in addition to their other good 
qualities. The colorings are soft, rich 
and beautiful. — Wanamakefs, Philadel- 
phia, Pa. 

Rare Rugs from the Orient, and the 
Best from Domestic Makers. — Art lov- 
ers, connoisseurs and furnishers in gen- 
eral are invited to come and see an ex- 
hibit of rugs from sunrise lands such 
as is not only beautiful and complete 
but most artistically unique. — Simpson 
Crawford Co., New York. 

New Fall Patterns in Rugs. — Choice 
styles, beautiful colors. We're getting 
the new fall patterns in rugs unusually 
early this season and they're as handsome 
as they are early. — Los Angeles Furni- 
ture Co., Los Angeles, Cal. 

The rugs are of very choice designs 
that can be traced 'way back when Mo- 
hammed added the four minarets to the 
Agia Sofia mosque and placed the cres- 
cent on the dome. Each rug is hand- 
made, possessing an individuality of de- 
sign distinctly its own, besides the last- 
ing charm found only in hand-wrought 
fabrics. For rich, harmonious color com- 
bination they are without peer in the 
rug world, being personally selected from 
hundreds. — The T. Eaton Co., Toronto. 

A large importation of Orientals, di- 
rect from our agent at Constantinople, 
came in in time to take a place in the 
August value-giving. It is a truly won- 



derful collection of Oriental weaves, 
unique in design and beautifully colored, 
representing every district of Turkey, 
various districts in East India and sev- 
eral of the most noted rug-weaving cen- 
ters of Persia. — Macy's, New York, N. Y. 

H. R. Hatch & Company believe 
their line of Oriental rugs this season 
cannot fail to interest every family in 
the city and adjacent towns who have 
homes to furnish or homes already fur- 
nished, that need replacing with new. — 
H. E. Hatch, Cleveland, Ohio. 

" The Rug House." The new rugs are 
here, and more are coming every day. 
We are proud of our stock, for never 
before has there been offered in Los An- 
gles such an artistic collection. In fine 
domestic rugs we have an almost endless 
variety — the richest and handsomest de- 
signs and colors — every standard size 
both small and large, and many odd sizes 
not usually carried by other stores — 
many different weaves — and every rug 
in our stock is an ideal of its kind, and 
of strictly reliable quality. We also 
have a very fine line of Oriental rugs of 
more than ordinary merit. — Shirley, Mc- 
Conney $• Fries, Los Angeles. 

The fact that the makers can seldom 
fill more than a third of their orders is 
evidence enough of the popularity of 
these rugs. The fact that our assortment 
of them is much the largest and finest 
we ever had — very much the finest in 
Brooklyn — is news that will interest every- 
body. No other rugs are so luxurious in 
texture, so rich in coloring, so perfect in 
reproduction of the most magnificent 
Orientals. — Frederick Loesef $• Co., 
Brooklyn, N. Y. 

In order to impress upon the public 
that we treat our Oriental rugs as mer- 
chandise, subject to the same rules which 
govern prices in other departments, we 
make the following prices, which are 
guaranteed to be lower than any other 
St. Louis house. — Trorlicht, Duncker $ 
Renard, St. Louis, Mo. 

The attention of lovers of Oriental 
Rugs is called to the unusual beauty of 
the patterns in our present stock. Many 
of the designs and color combinations are 
strikingly beautiful. The superiority of 
these new rugs is apparent at a moment's 
notice. — Marshall Field $ Co., Chicago. 

A superb collection of Oriental rugs 
at prices far below their real value. 
Our position in the rug market gives 
decided advantages in buying and sell- 
ing. Our selections for fall have received 
the most favorable notice from lovers 
of Eastern Rugs.— The Chas. B. Hart 
Co., Hartford, Conn. 



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423 



It is the economy that justifies this 
Oriental Rug Sale. It is not the ordin- 
ary season for a sale of this character. 
But when one of the foremost importers 
in Manhattan gave us the opportunity 
to take our pick out of his half million 
dollar stock and pay him so much under 
the usual price that we could retail the 
rugs for just about the actual import 
cost, it was a chance we knew would be 
welcomed as it has been. Every Rug in 
the sale is a gem — rich and perfect and 
selected for beauty of design and color- 
ing. Not in many years have we had 
such an offering to make. People have 
been coming in from out of town just 
to make selections. — Fred Loeser $ Co., 
Brooklyn. 

Kashmir Rugs. — Of domestic manufac- 
ture, in the Oriental designs and color- 
ings, with all the beauty and finish of a 
body brussels rug, they are very durable, 
lie perfectly flat, and are in all respects 
the very best low-priced rug ever placed 
on the market. We have the finest and 
largest asssortment that this or any 
other house has ever shown in Hartford. 
— The Chas. R. Hart Co., Hartford. 

Some of our new autumn styles in do- 
mestic rugs are already in stock — goods 
we ordered early to secure important 
price concessions. We have decided to 
make an advance showing of several 
of these lines; and, to make the display 
of more practical interest, we shall offer 
these handsome rugs at about usual fac- 
tory prices, so that mid-summer sale 
customers may feel warranted in antici- 
pating their autumn needs. We mention 
three very attractive new lines. — Straw- 
bridge $ Clothier, Philadelphia, Pa. 

Ingrain Art Squares. — We guarantee 
these as being all wool; very heaviest 
quality and extensive variety of color- 
ings; just the floor covering for a Sum- 
mer home. — Sie gel-Cooper Co., New 
York. 

Royal Wilton Rugs at Big Savings. — 
Wilton rugs may be termed the Orientals 
of the Occident, so rich in color, design 
and weave are they. The Royal Wilton 
stands first among all machine-made rugs. 
It's a rare thing to find them under- 
priced. Through a most fortunate pur- 
chase at the recent trade sale, we se- 
cured about 300 on which we can save 
you exactly 25 per cent — a most remark- 
able saving on so staple and desirable a 
commodity. The patterns are all this 
spring's — and are very rich and artistic. 
— Kaufman's, Pittsburg, Pa. 

Rugs at Cut Prices. — Not a gingerly 
clipping of a few cents off regular, but 
such a deep cut that the manufacturer 



might like to purchase all of them at our 
present prices for it would leave him a 
margin to again sell them at his whole- 
sale prices. If you have a rug want, now 
is the time to satisfy it— W. V. Snyder 
§ Co., Newark, N. J. 

Rugs for spring. We are making most 
thorough preparation for the new sea- 
son. It is quite impossible to make this 
ad. forceful enough to cause you to 
fully realize the enlarged helpfulness of 
this place. It is to be a rug season. 
There is more rug temptation here than 
you'd possibly imagine even with most ex- 
travagant ideas. We've almost any make 
of rug you can name. Almost any size 
or shape you can ask for. Almost any 
price you will mention between twenty- 
five cents and fifty dollars. It's a long 
range of prices and kinds. The 25 cent 
one is a velvet door mat fringed 16 by 
27 inches and worth twice 25. The $50 
ones are elegant Wiltons, 9 by 12 feet, 
and thick as a board. The variety is 
abundant at each and every between 
price, and not a make among them but 
we can recommend as good values. You'll 
approve of our prices. — Waite's, New 
Bedford, Mass. 

Rugs are coming more and more into 
favor. Cost little, look pretty, no trouble 
to buy, no trouble to put down, easily 
kept clean. We have all sorts. — The Col- 
orado Springs Furniture Company, Col- 
orado Springs, Col. 

We straighten rug stocks just as we 
do carpets — that's how each season we 
have entirely new, fresh showings to 
choose from. Last week the carpet clear- 
ance brought some of the greatest bar- 
gains and decidedly the greatest selling 
in our history. To-morrow the rugs will 
have a chance. There are thousands in 
the sale. They are the best product of 
the best makers in America. And al- 
though carpet and rug prices will be 
much higher in the fall — are higher now, 
in fact — the prices on these rugs are 
cut to an average third under the old low 
prices here. Nobody with a floor that 
would look better for a rug or two ought 
to waste this chance to save. — Abraham § 
Straus, Brooklyn, N. Y. 

Beautiful Rugs. — An assortment in 
which good taste, artistic colorings, rich 
effects and practical economy are skill- 
fully maintained. If you want a simple, 
durable little rug costing from one to five 
dollars, you may count on getting the 
most for your money here. If you want 
fine oriental rugs, costing hundreds of 
dollars, count on finding perfect pieces 
and rare designs here in abundance. — 
Los Angeles Furniture Co., Los Angeles, 



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424 



ADVERTISERS CYCLOPEDIA 



Rugs are the ideal floor covering. No 
seams, no mismatching, an elegant bor- 
der all round. Fashion has spoken de- 
cidedly on the subject of rugs and the 
home that obeys her dictates will have 
them. They are far easier handled than 
carpets, easier fitted and more econom- 
ical in every way. — Robt. Wright $ Co., 
Brockville, Ont. 

Get a Steamer Rug. — The experienced 
traveler knows full well the infinite uses 
to which these woolen squares may be 
put; about one's shoulders on a windy 
day; wrapped about one's feet when the 
day is cool; spread on the sand or in the 
woods on outing days — many ways that 
suggest themselves at once. — Abraham $£ 
Straus, Brooklyn, N. Y. 

It is an odd time to offer Oriental 
Rugs, when the heat has driven many 
buyers from city to country homes and 
city furnishing plans are hardly to be 
considered for a few months, at the 
least. Yet the visible success of this 
midsummer event is a tribute to the 
extraordinary values it offers. The low 
prices establish a new record for high 
class Rugs, and at any season of the year 
they would guarantee sale success. Those 
whose knowledge of Oriental Floorwear 
fits them to be good judges are invited 
to inspect and profit by this superb dis- 
play. Those who admire Rug beauty yet 
know little of the intricacies of the ori- 
ental rug business, may buy just as 
safely and as profitably. — Macy's, New 
York. 

Annual Spring Sale of Oriental Rugs. 
The art of the East in ascendency. Rich 
treasures at poor prices. Imagination 
figures with so much force in art that 
even the reducing of a price often takes 
away the charm for some people. You 
couldn't take away the Oriental charm 
from the collection of rare rugs, even if 
it were possible to cut the prices lower 
than we have. We open this annual 
sale to-morrow morning with wider true 
art interest for every rug lover than ever 
before, and with merchandising advan- 
vantages that no rug connoisseur can af- 
ford to overlook. The whole sale is 
almost a paradox, inasmuch as art per- 
vades it to such an extent as almost to 
exclude the commercial side, and yet the 
commercial side is so masterfully handled 
as to subordinate the art. We have 
never builded so well for you. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

Oriental rugs reduced a third to nearly 
half. An Oriental rug and a painting 
are a good deal alike in their relation to 
art. Indeed, with the Eastern weavers 
these color harmonies, no two of which 



are exactly alike in all the world, take 
the place of paintings and of written 
history. So perhaps it is natural that in 
many stores the price represents the 
seller's idea of the buyer's ability to buy. 
Because in the Abraham & Straus store 
prices on Oriental rugs, as on all other 
merchandise, have represented a fair 
profit merely, this store has come to be 
widely known as the most economical 
place to buy. Choice is always wide, al- 
ways fine. — Abraham <$• Straus, Brook- 
lyn, N. Y. 

Don't be hasty in the buying of Ori- 
ental rugs. It is a question not to be 
decided in a moment. Time for the con- 
sideration of quality, the colors and the 
design is absolutely essential. An Ori- 
ental rug is an article of value, because 
of its durability, not necessarily expen- 
sive, but the expenditure required is fre- 
quently large, and, considering the ques- 
tion from" a purely commercial point of 
view, the selection should not be made 
hastily. Another very important point 
to consider is the color harmony, and 
whether it contains the shades most likely 
to make its future use valuable in your 
decorative schemes. Hasty selection is 
oftentimes responsible for repenting at 
leisure. — The David C. Beggs Company, 
Columbus, O. 

In placing orders for fall rugs we de- 
cided to do something unusual — some- 
thing that would cause a profound sen- 
sation. To this end we ordered several 
hundred of the handsomest styles for im- 
mediate delivery, and propose to offer 
them to-morrow at a price sufficiently 
low to create a keen demand and estab- 
lish a precedent for 'tween-seasons rug 
selling. This sale is probably not calcu- 
lated to appeal so strongly to your im- 
mediate needs as to your foresighted- 
ness and sense of economy. Savings of 
one-quarter and over on rugs of ad- 
vanced design and unimpeachable quality 
are surely incentive enough for anyone 
to buy now. Owing to the extreme reduc- 
tions rugs purchased during this sale 
cannot be held for future delivery. — 
Bamberger's, Newark, N. J. 

Activity in the rug store. Lucky is the 
man or woman who can find excuse for 
indulging in one of the Oriental rugs 
embraced in the following special offer- 
ings. But excuse is needless when prices 
and quality join hands to form a coali- 
tion that results so greatly to your ad- 
vantage. Experience in rug buying is 
not needed at a store such as this, where 
you know that each article is priced 
on a strictly commercial basis, and in 
this instance lower than the real value. — 
Siegel Cooper Co., New York. 



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425 



There are two ways of selling oriental 
rugs. One way is to charge the cus- 
tomer all that he will stand and the other 
way is to sell the goods for what they 
are actually worth. We choose to handle 
them according to the latter plan, al- 
though we are aware that it is not pop- 
ular with dealers, generally, who sell 
these goods. We have never been able 
to understand why people should be ex- 
pected to pay exorbitant prices for for- 
eign rugs any more than they should for 
furniture, carpets or draperies. You can 
buy rugs of us cheaper than of anybody 
else hereabouts. You will readily under- 
stand that we can afford to sell them 
much more cheaply than a dealer who 
depends entirely upon this one line for 
his entire business, or the one who sells 
rugs that belong to somebody else. Con- 
signed rugs must always be sold at 
higher prices than those that have been 
bought outright, owing to the additional 
profit that they must bear. Our rugs 
were selected from the stock of the larg- 
est and most reliable importer in the 
country. We own them. We can sell 
them at any price that we please and it 
pleases us to sell them lower than any- 
body else in Bangor. Our stock em- 
braces all the desirable kinds and every 
piece is perfect in every way. Our low 
prices are not for a week or for a month, 
neither do we make any excuses for them. 
You will always be able to buy oriental 
rugs at this store and you will always 
be able to buy them at right prices, for 
just what they are worth. When you 
want rugs come and see us, please. — 
Chandler $ Co., Bangor, Me. 

Since the middle of May we have kept 
the workroom busy making rugs from 
the remnants of carpets we had in stock. 
These rugs are piling into the depart- 
ment at rate of a half dozen or more 
each day. The first lot will go on sale 
to-morrow at most remarkable prices. 
We have taken as much off the prices 
of these made rugs as we would have 
had to reduce the prices to sell the rem- 
nants of carpets. The work didn't cost 
us much. There was no freight to pay 
from some far Eastern factory. The 
rugs are splendidly made; handsome pat- 
terns; the prices are more interesting 
than we have made on the same quality 
of rugs at any time this season. — Jones 
Dry Goods Co., Kansas City, Mo. 

A large importation of Orientals, di- 
rect from our agent at Constantinople, 
came in in time to take a place in the 
August value-giving. It is a truly won- 
derful collection of Oriental weaves, 
unique in design and beautifully colored, 
representing every district of Turkey, 



various districts in East India and sev- 
eral of the most noted rug-weaving cen- 
ters of Persia. — Macy's, New York. 

Nine by twelve feet in size; strictly 
all wool and reversible; Oriental and 
Persian designs; very rich colorings. — 
Adams Dry Goods Co., New York, N. Y. 

This is a chance such as we have rarely 
known before, and which is not likely to 
be matched soon again. We secured 
about a thousand of these popular and 
serviceable Rugs from one of our best 
manufacturers, at a concession that en- 
ables us to make the very liberal reduc- 
tions told of below. The Rugs are of the 
first quality, in excellent designs and 
colorings. — Wanamaker, New York. 

The demand for rugs this spring will 
be enormous. Being used more and more 
instead of carpets. They're cleaner and 
they're cheaper too than carpets. Cheaper 
because you can take them up often. 
Distributes wear and tear to do that so 
a rug won't be dingy and worn in the 
spots that are walked on and as good 
as new in unused places. Because of a 
particularly lucky cash purchase made 
when the wholesale rug business was slug- 
gish, we are in a position to-day to get 
standard rugs to you at the old prices. 
And in some instances lower. This no- 
table sale of rugs starts Tuesday morn- 
ing. Among the big values will be: 
Handsome American-Oriental rugs. We 
hyphenate the name of these rugs be- 
cause they're made by a Philadelphia rug 
maker and because they are for all the 
world like Oriental rugs in coloring and 
patterns. They're rich in color effects 
and the colors too are beautifully 
blended. Indeed with certain of the 
patterns only a connoisseur could know 
at a glance that it was not a genuine 
Oriental rug. The fringe is very cleverly 
copied. — The Gamble-Desmond Co., New 
Haven, Conn. 

Dog-days have gone ! " Rug-days " 
are here. As Cleveland people grow 
more and more into the habit of refur- 
nishing their homes in the fall (instead 
of spring) — thus following the Eastern 
custom — we find our business in carpets, 
rugs and curtains growing larger in the 
fall months.— If. H. Griggs Company, 
Cleveland, Ohio. 

Many are profiting by our low prices 
on all kinds of domestic rugs. Best 
quality Smyrna rugs, at absolutely the 
very lowest prices possible; simply 
dropped patterns, and for that reason 
only are we able to offer them at less 
than you would pay elsewhere for a 
cheaper grade. — Waite's Carpet Hall, 
New Bedford, Mass. 



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ADVERTISERS CYCLOPEDIA 



Here you will find fine Oriental rugs. 
Our buyer made personal selections from 
the European markets. Every rug we 
display is here because expert and artis- 
tic judgment found something of true 
merit in it. — Emery, Bird, Thayer $ Co., 
Kansas City, Mo. 

Rousing Sale of Rugs. An Opportun- 
ity Not to be Missed. — Tacoma women 
who are on the alert to embellish their 
homes at a little cost will do well to see 
these rugs. No such offering of rug 
values has ever occurred in Tacoma this 
season. It is an offering made in order 
to get you acquainted with our rug and 
drapery department. — Rhodes Bros., Ta- 
coma, Wash. 

Rare Rug Art from the Orient. — In 
our great rug hall on the second floor of 
the "Wabash avenue store are gathered 
the richest treasures of the textile art of 
the far East. In a magnificent profusion 
one sees the rich, soft colorings and in- 
tricate yet incomparably beautiful de- 
signs characteristic of the Mussulman 
craftsman — a luxurious exposition, whose 
magnificent harmonies of color and pat- 
tern awake the connoisseur in Eastern 
lore to lavish tributes of praise. Here 
are rugs the art of producing whose 
soft, shimmering surface is handed down 
from father to son in some little Per- 
sian village — rugs wrought on rude 
looms, meaning years of labor — rugs 
from our own factory in Strinagar, 
Kashmir, India, and rugs whose majestic 
luxuriance speaks of their source in the 
bazaars of Constantinople and Teheran. 
Wonderful, indeed, is the variety of pat- 
terns woven upon the soft, mellow back- 
grounds, and fascinating their story; for 
into most of them is inwrought some 
mystic meaning — historical, religious or 
biographical. This is the most complete 
and magnificent showing of Oriental rugs 
ever brought to America. The perfection 
of our rug buying organization and th'e 
extent of our rug business enable us to 
offer these rare gems of rug art very 
much lower than those which come to this 
country through the usual channels. — 
Handel Bros., Chicago, III. 

Oriental Rugs Priced at Sale Figures. 
— Oriental Rugs take their value from 
their beauty — from the skill and ideas of 
the weaver — not from the amount of time 
and labor spent on them. If time and 
labor were to govern cost we'd find many 
of the most ordinary specimens far out 
of reach of reason. It's a study to value 
Oriental Rugs. We've mastered it — for 
our benefit and yours. We know what 
to buy and what to pay for it. We 
buy specimen rugs. We buy as mer- 
chants and take advantage of every cir- 



cumstance that can tend to lower price. 
We claim to show more Oriental Rugs 
than can be seen in the combined stocks 
shown in Washington — and they're the 
gems of Oriental weaving. — W. B. Moses 
$ >Sons, Washington, D. C. 

Fine Oriental Rugs. — A Show for Art 
Lovers. — Do you know that the greatest 
painters often get their inspiration from 
these rugs? — from the soft, warm colors 
that come straight from the heart; for 
the rugs are made by poor, suffering, ig- 
norant women who can neither read nor 
write. Is it anything short of genius 
when people under such conditions con- 
ceive and work out color combinations 
so daring that a trained artist shrinks 
at the mere mention — yet applauds the 
finished work! The rugs now on show 
are perhaps the most beautiful we have 
had. We have taken pains to get the 
rare and unusual, rather than the con- 
ventional, and there are more quaint, 
queer, wild designs here than you will 
find anywhere, we think. Our stock is 
especially strong in carpet rugs — we are 
quite sure that we have the best and 
largest variety of these in the State. 
Won't you see them? — Schipper $ Block, 
Peoria, III. 

Rug selling that brings choicest rugs 
within the reach of every one. — Roths- 
child £ Co., Chicago, III. 

Rugs from the Orient. — Our Oriental 
rug stock is the largest and most com- 
plete we have shown. Several recent 
shipments have brought to us some espe- 
cially fine specimens of the work of the 
rug makers of the Far East. Particu- 
larly would we call your attention to our 
India rugs in carpet sizes, in which we 
show a fine line of colorings, from the 
dainty French effects in ivory, blue, rose 
and green, and the dark reds, blues and 
green shades, suitable for living rooms, 
dining rooms and dens. — The Crescent. 
Spokane, Wash. 

Our rug department. The rugs we 
sell display that exceptional quality and 
good taste which only the best of ma- 
terials and workmanship can convey. 
Shoddy rugs made of cheap materials 
have no place in this establishment. We 
carry, moreover, the largest and most 
select variety of floor coverings to be 
found in Kansas City, and nowhere else 
will you be able to buy like qualities at 
the prices we sell them. While we carry 
the highest grade of rugs obtainable, our 
prices are not high. We ask the same 
prices for these better grades of rugs 
that are asked at other places for the 
more common grades. — Duf $ Repp, 
Kansas City, Mo. 



FLOOR COVERING 



OF SELLING PHRASES 



427 



Every resident of this city or suburbs 
who can possibly do so should lay aside 
all other business and attend this ex- 
traordinary sale of rugs to-morrow. 
Here's a genuine saving of almost fifty 
cents on the dollar on as pretty a lot of 
Smyrna rugs as you've ever laid eyes on. 
Our buyer picked up this lot of rugs on 
a recent trip East at a big trade sale of 
rugs, and the price at which he bought 
same enables us to sell these rugs at 
about what other merchants pay for 
them at wholesale. The lot consists of 
about four hundred handsome, all-wool, 
reversible Smyrna rugs, in rich, bright 
patterns and color schemes. Many ex- 
quisite Oriental patterns and designs in 
the assortment. — J. M. High Co., At- 
lanta, Ga. 

These rugs have just arrived from the 
Orient and consist of the rarest designs 
— well worthy a visit of the connoisseur. 
We imported these fabrics, and they 
were selected by our own representatives 
with the most critical care. Only a per- 
sonal examination can furnish you with 
a full impression of these most beautiful 
rugs and choice designs. — T. Kelly, New 
York, N. Y. 

An outpouring of American rugs at 
clearance prices. Perhaps you know their 
given names better — Axminster, Smyrna, 
Wilton — the bread-and-butter of the rug 
business, and as staple as that combina- 
tion. But, for all of that, manufactur- 
ers try to bring variety into this " staple- 
ness " — new patterns, new qualities, any- 
thing for the sake of newness. So rugs 
are multipled in the land — one sort re- 
places another; the displaced lines must 
be closed out. Add to that the constant 
breaking up of rug " sets " — i.e., size- 
lines, which have to be discontinued — and 
the fact that we have helped one of our 
principal manufacturers to make a clear- 
ance of his " left out " Brussels rugs, 
and you can easily see whence we derive 
a substantial mass of excellent material. 
— Wanamaker, New York, N. Y. 

This great collection of rugs repre- 
sents a limitless assortment, every one 
selected by an expert for intrinsic worth. 
They comprise Persian rugs from Ispa- 
han, Suttanbad and Ferehan, Daghes- 
tans, Kazaks, Shirvans and Kabistans 
made by the many tribes who inhabit the 
Caucasus Mountains of Europe. Turco- 
man rugs from Bokhara and Beloochi- 
stan. Turkish rugs from Anatolia, 
Ghiordes and Konieh representing every 
rug-weaving district of the Orient. Ev- 
ery rug is marked in plain figures. There 
are no fictitious values, as art sentiment 
and fairy tales which may serve others 
as a blind for exorbitant prices have not 



influenced our judgment of values.— Bar- 
ney's, Schenectady, N. Y. 

In our large carpet display room we 
are now showing an unusual line of large 
floor rugs— probably the finest assort- 
ment ever brought to Joliet. It does not 
need special experience to appreciate 
the values. In every way these rugs are 
exceptional — in quality, texture, coloring, 
design. We'd like to have you see them. 
We think you will be so pleased with the 
patterns that you will not be satisfied un- 
til you have at least one of the rugs in 
your home. And the prices are not great, 
but rather very reasonable. — Vance-Fitz 
Gibbons Furn. Co., Joliet, III. 

One of the housewife's anxieties that 
come with the spring is the question of 
floor covering. Old carpets or rugs must 
be replaced and the problem of combin- 
ing utility and artistic effects is up for 
solution. There are an even hundred of 
oriental carpets. Afghans, Persians and 
Indias, that more than a hundred house- 
wives are waiting to hear about. The 
sizes of these wonderful rugs run from 
6x9 to 12x15 feet, and the designs and 
their colorings are of the richest and 
deepest tones known to the wonderful 
wizards of colorings — the Orientals. 
Time has been allowed to add his mel- 
lowing touch to these already perfect 
creations. — Abraham $• Straus, Brook- 
lyn, N. Y. 

Rugs for summer use. Each season 
brings forward new ideas in floor-cover- 
ings for summer homes and cottages. A 
great deal of intelligence and artistic 
skill has been applied to the designing 
and producing of rugs that add to the 
attractiveness and comfort of the sum- 
mer house. Our stocks present the best 
from all the important manufacturers. 
The rugs are shown in all sizes, and many 
varieties of novel effects and colorings. — 
John Wanamaker, New York, N. Y. 

It is not too soon to prepare for sum- 
mer. It is an acknowledged fact that the 
Orientals know how to keep cool and 
comfortable better than any other peo- 
ple. We are now displaying samples of 
our new importations for this season's 
business. — A. A. Vantine $ Co., New 
York. 

We don't believe there's a rug demand 
you can make on us that won't be fully 
met by the rugs in the bargain list. It 
was a purchase — an unusual purchase — 
unusual in the amount of the goods, the 
choiceness of the goods and the price. 
But be quick to accept its offers, for 
there are many beside yourself who'll rec- 
ognize the values and advantages. — W. B. 
Moses £ Sons, Washington, D. C. 



FLOOR COVERING 



428 



ADVERTISERS CYCLOPEDIA 



Summer Rugs for Porch Parlors.— 
We offer floor coverings of unrivaled 
novelty and beauty. Rugs whose dura- 
bility and fine colorings and designs will 
please the practical and artistic. Come 
in and see all the specials we're showing 
for summer furnishing in rugs, draper- 
ies and curtains. — N. Rich §• Bros. Co., 
Atlanta, Ga. 

The business we are doing in rugs is 
phenomenal. Already we have been com- 
pelled to re-order several new spring 
lines, though original purchases were very 
large. Customers tell us that the values 
we offer are not equaled — nor even ap- 
proached — in other stores. 

A genuine Oriental rug possesses dis- 
tinct individuality, and is at the same 
time adaptable to an unusual degree. 
While it may in itself form the basis 
for an entire scheme of furnishing, it 
will also harmonize with furniture and 
decorations of widely different styles and- 
periods. Furthermore, the genuine Ori- 
ental rug has a lasting value, both dec- 
orative and monetary. By importing di- 
rect from the best Eastern markets, we 
are enabled to assemble and offer an un- 
equaled selection of Oriental weaves with 
an absolute confidence that gives en- 
hanced value to our guarantee of genu- 
ineness. — W. J. Sloane, New York, N. Y. 

The Moonj rug is one of the very 
best summer floor coverings in Oriental 
effects. It is especially adapted for all 
sorts of summer use, indoors or on the 
veranda, or even on the lawn under the 
hammock. — John Wanamaker, New York. 

One-seam Brussels rugs, size 9 by 12 
feet. These rugs, fine and serviceable, 
woven with one seam, are of a heavy all- 



wool grade of tapestry Brussels — the 
most attractive and durable rugs for 
the price that the new season has offered. 
They are in large assortment of styles 
and colorings — good reproductions of 
Oriental effects, together with many hand- 
some conventional patterns. Fine rugs 
for halls, dining-rooms, bedrooms and 
even parlors — rugs of uncommonly pleas- 
ing appearance and splendid for wear. 
They are in the popular room size, 9 by 
12 feet, and for this occasion being of- 
fered at $14.25, though their real value is 
several dollars more. — Davison-Paxon- 
Stokes Company, Atlanta, Ga. 

As the true art of house furnishing be- 
comes more and more a question of sim- 
ple good taste, we need fewer things 
and handsomer things, and we appreci- 
ate more and more the rich weaves and 
colorings of the Orient for our floor cov- 
erings. Rarely beautiful and artistic 
rugs are the very basis of interior deco- 
ration — the keynote — the color scheme of 
each room should be dominated by them. 
— Wasson's, Indianapolis, Ind. 

Highland brand Brussels rugs. The 
proper size for almost any room. They 
are made of an extra quality of genuine 
tapestry Brussels that will wear well and 
give thoroughly satisfactory service. 
Last season we sold over 2,000 of these 
rugs, every one of which is giving per- 
fect satisfaction. The patterns are richer 
than ever before, while the same high 
standard of quality is maintained. On 
account of the low price at which these 
rugs are offered do not confuse them 
with the so-called " Brussels Fabric " so 
freely offered elsewhere. — Bing's, Cleve- 
land, Ohio. 



FLOOR COVERING 



OF SELLING PHRASES 



429 



FLOWERS 



Thanksgiving flowers. Remember that 
an early order for flowers assures you 
of the choicest flowers in the market. 
Everything known in flowers. See our 
windows and get prices. Once a cus- 
tomer always a customer. City Store — 
Rotunda Birmingham Hotel, Second 
Avenue and Eighteenth St. Designs a 
specialty. Greenhouses — Elm Leaf Sta- 
tion, West End car line. — Miss Matthews, 
Birmingham, Ala. 

Ho ! for the football game. We can 
fill any order for Thanksgiving, especially 
in Chrysanthemums, as ours are late 
plants. Our stock of ferns is the finest 
in the city. We cordially invite all to 
visit our greenhouses at the Avondale 
Park at all times. — Birmingham Floral 
Company, Birmingham, Ala. 

Order your flowers early for Thanks- 
giving. Great variety of cut flowers and 
potted plants for Thanksgiving. We 
have made preparations for a very busy 
day in the flower department. Get your 
orders in as early as possible. — Donald- 
son's Glass Block, Minneapolis, Minn. 

" Only one." True, but where can you 
find its equal? Ask the same question 
about seasonable flowers that we supply. 
Where can you find their equals? We 
don't know and you don't. It's impossi- 
ble to find flowers more exquisitely beau- 
tiful, fresh, and fragrant, than those 
bought here. For flowers get them here. 
—Schmidt, " The Cut Flower Man," Har- 
risburg, Pa. 

Would you like a bed or border of 
strong, hardy roses, such as will yield a 
crop of bloom this and each succeeding 
season? Kneeland will furnish, guaran- 
tee and care for them for three years — ■ 
you pay in installments, each year. Do 
you want a bed or border of summer 
roses, such as will begin blooming in 
June and continue in bloom until frost? 
Kneeland will furnish them, any color, 
put them out and care for them, if 
wanted. Do you want bedding plants 
of any kind suitable for our climate? 
Kneeland will be pleased to furnish you 
with the best. — E. S. Kneeland, Grand 
Forks, N. D. 

Pansy plants, large and beautiful col- 
ors, 35c. dozen. Geraniums, splendid 
plants in all colors, $1.00 and $1.50 dozen. 
Hybrid perpetual roses, 10c. each. To- 
mato plants, 15c a dozen. Hardy June 
pinks, 15c. each. Call and see our stock 

FLOW 



at the greenhouse, Union and North 
Willow Streets. — Dallas, Waterbury. 

Flowers for June weddings. Weddings 
are one occasion on which the best of 
everything is demanded. Nothing else 
will answer. Our florists realize this, and 
especial attention is given to wedding 
orders, whether for bouquets, decora- 
tions, or cut flowers. We are cutting a 
remarkable stock for this season of the 
year, and can furnish American beauties, 
pink and white roses, carnations, sweet 
peas, lily of the valley, and orchids. The 
flowers themselves are unusual for their 
strength and beauty, and all the roses 
bear a good amount of fresh green foli- 
age. Flowers shipped by express to any 
point in the South. — Nunnally, Atlanta. 

Decoration Day is near at hand and it 
is time that you were making your ar- 
rangements for flowers for decorating. 
We are ready for you with the 
finest lot of geraniums and other bed- 
ding flowers that you will find in the 
city. Prices most reasonable. Better 
see us this week so that you will not be 
one of the disappointed by waiting till 
the last moment. We also have a very 
complete line of vines, ferns, etc., suit- 
able for urns, window boxes, etc. Come 
out to-day, visit our greenhouse and look 
over our assortments. Special prices 
will make it additionally interesting. — 
Ragan Bros., Springfield, Ohio. 

Shrubs. In spite of the uncomfortable 
weather to work in the garden it is an 
ideal time to plant hardy shrubs, bulbs 
and roots. A hardy bed is a constant 
source of pleasure, for rightly planned, 
there will be flowers from snow to snow. 
It takes time and experience with plants 
to finally get such a garden, but the 
spring is the best time to make a begin- 
ning. We have almost anything you 
would ordinarily want. We handle seeds, 
too; everything that will grow satisfac- 
torily here, in 5c and 10c packages and in 
pounds or fractions or by measure. Our 
catalogue tells all.— A. C. Kendel, Cleve- 
land, Ohio. 

Saturday Hoyt's will have a special 
flower sale. Fresh carnations, 50c dozen; 
fresh roses, 50c and $1.00 dozen. A 
choice and complete line of bedding 
plants, palms, ferns and rubber plants 
for your inspection. None better; none 
cheaper. — Hoyt Bros. Co., Spokane, 
Wash. 
ERS 



430 



ADVERTISERS CYCLOPEDIA 



FURNITURE 



A small boy with a box of tools can get as much enjoy' 
ment out of the parlor furniture as his mother ever did. — 
Puck. 



Never take your eyes off this store — 
always something doing here. We have 
just received one of the most artistic 
assortments of reed furniture, a few- 
samples of which we are displaying in 
our show window. The assortment com- 
prises a variety of handsome patterns in 
parlor rockers, ladies' arm chairs, large 
arm rockers, tete-a-tetes and porch 
chairs. We have priced these goods to 
make them move quickly. Come in and 
see the display. — The Howard Fum. Co., 
Lansing, Mich. 

Hall racks. An entire new line just 
received. Selected from the best pat- 
terns of a famous manufacturer. All 
made in finest quartered oak. Massive 
frames, with large, fancy bevel edge 
French glasses. Finely finished in rich 
golden oak. A big variety at just the 
price you want to pay. Sold on easy 
terms. — M. J. § B. M. Buck, Lansing. 

Outdoor furniture is uppermost in our 
minds. We have visions of good, roomy, 
comfortable chair or rocker on the porch 
or lawn; a table, a couple of chairs or 
a settee to tone up the summer cottage. 
We have provided most liberally for 
your wants in this direction. Boat fur- 
niture specials. Our floating kapok or 
cork filled cushion made to your order 
in the latest fabrics and new shades of 
color. Canvas chairs, wicker chairs, fold- 
ing chairs and stools, mattresses and pil- 
lows.— A. A. Gray Co., Detroit, Mich. 

Remarkable sale of couches. To make 
room for big incoming shipments of lawn 
and porch furniture we have decided to 
close out our entire line of velour couches 
at a sacrifice. Pardridge & Blackwell 
couches are fine examples of reliable 
furniture. They're the kind that wear 
well and give lasting satisfaction. These 
couches are 30 inches wide, 72 inches 
long, with full steel construction and 
handsomely upholstered in dark green 
and red Verona velours. A few with 
silk velour covering will be sold at the 
same low price. We will not remove 
the original price tickets, but any couch 
in the lot, whether marked $16.50, $24.00, 
or any price between, will be sold for 
§10.15.— Pardridge $ Blackwell, Detroit. 

FURN 



Furniture. Moving and housecleaning 
are not unalloyed pleasures, but they 
have their compensations. When one 
moves it is inevitable they find some ad- 
ditions to the furniture necessary. In 
housecleaning the arrangement of the 
furniture in the home should be changed, 
and at least here and there a new piece 
added. It is a delight to select the needed 
pieces from a collection of furniture 
which has one's unquestioning confidence. 
When buying our furniture, people may 
be sure that not only are they getting the 
best quality, but also the lowest prices. 
— W. Buschman $ Co., Cleveland, Ohio. 

It is a delight to choose the needed 
pieces from a collection of furniture 
which has one's unquestioning confidence. 
It is doubly agreeable when one has the 
feeling that no excess is being paid, or 
asked, for the faith itself. In other 
words, people enjoy paying full value 
for superior things, but they do not like 
to feel that they are paying an addi- 
tional sum for the privilege of exerting 
their own good judgment. People who 
buy Boutell's good furniture know that 
not only are they getting the best, but 
at prices the best values anywhere. — 
Boutell Bros., Minneapolis, Minn. 

Holiday furniture at Luger's. Our 
store is devoting most of its space now 
to the display of fancy pieces that make 
such handsome and valued holiday gifts. 
And yet everything in the realm of fur- 
niture enters into holiday plans. We 
are ready with the largest and finest 
stock of holiday furniture that we have 
ever shown. We feel sure that our as- 
sortment in all its varied lines is the 
largest carried by any house in the North- 
west. We show all the latest colors in 
the various woods. The styles range 
from the latest American productions 
to copies of the best French and Colonial 
periods. Every line ample. — Luger 
Furniture Co., Fargo, N. D. 

Fine furniture that cannot be obtained 
elsewhere at any price. Buying in larger 
quantities than other dealers, secures to 
us the pick of the newest patterns at a 
lower cost than the smaller dealers have 
to pay. — James F. McOovem, Lebanon. 
ITURE 



OF SELLING PHRASES 



431 



A Dutch room. One of the rooms in 
the furnished apartment on the third floor 
has been fitted up as a summer living 
room, using the simple lines and colors 
that dignify Dutch interiors. The com- 
bination of Delft blues and tulip yellows 
in cretonnes and pottery, in connection 
with the weather finished wicker furni- 
ture and wopdwork will be of especial 
interest to those who have the beautify- 
ing of Summer homes in mind. A frieze 
in the dominating Dutch blue and yellow 
shades carries the color note upward and 
bits of glowing copper deepen it in the 
shadows. Every householder interested 
in artistic home furnishing at moderate 
expense should see the new Dutch Room. 
— Frederick Loeser £ Co., Brooklyn. 

Seasonable furniture for Thanksgiving. 
Now is the time to furnish your dining 
room. Now is the commencement of the 
season for entertaining your friends, 
and nothing adds to your welcome more 
than a cheerful, well-furnished dining- 
room. We have requisites to furnish- 
ing in the most approved manner, and 
our prices are the lowest on good goods. 
Some special features: We are the 
agents for this city on several Grand 
Rapids lines of Merit, and in no other 
store will you find the good features 
embodied as in these makes. Dining 
chairs. The chairs we show in cane and 
leather seats are made by The Michigan 
Chair Company, with their celebrated 
Wedge Mortise Joint. It is, without 
question, the very best dining chair made 
in this country. Prices ranging from 
$2.70 to $9.00 each.— Quackenbush <£• 
Co., Paterson, N. J. 

Carefully selected stock, wide assort- 
ments and prices that are beyond the 
lowest offered in this vicinity are fast 
making this the store for shrewd buyers. 
We claim to save you money on furni- 
ture, and a rapid and steady increase of 
trade proves beyond a doubt that the 
public appreciates and recognizes good 
values. To those who can't pay all cash 
we offer the most liberal terms of pay- 
ment. We invite careful inspection of 
our store, stock and prices. You will 
find it to your advantage to buy furni- 
ture "just over the line from high rents 
and high prices." — Dubois $ Davidson, 
Los Angeles, Cal. 

We are ready for the on-rush of that 
irresistible army— the furnishers and re- 
furnishers of homes. We have gathered 
together from the best manufacturing 
centers furnishings which we firmly be- 
lieve will prove eminently satisfactory to 
the buyer and to ourselves. We know 
our offerings have no superiors as to 

FURN 



quality, beauty of design or fairness of 
price. — Convery £ Walker, Trenton, X. J 
A pretty hall in your house is a most 
important part of the building. The 
hall is the first room that the caller 
enters, and if it is well and tastily fur- 
nished it will make the visitor feel at 
home. A beautiful hall tree or a hall 
rack is just what a good many people 
have left out to complete the furnishing 
of the room. We have them for you. — 
W. O. Olsen Furniture Co., Fargo. 

Doubtless you will be interested in a 
chiffonier display having more good 
points than is usual. Ours is great in 
numbers and attractive designing. Oak, 
white enamel, mahogany, birds'eye maple 
and curly birch give the display much 
variety. They are with and without mir- 
rors, and cost from $8.50 to $35.00. Ev- 
ery chiffonier is a bargain and worth 
your consideration. — Convery $■ Walker, 
Trenton, N. J. 

Porch furniture. Chairs and rockers 
are essential to the enjoyment of a sum- 
mer porch. Why not have them as com- 
fortable and sightly as possible? Most 
all of the chairs and rockers we are 
showing have maple frames, natural 
color, double cane seats and backs; 75c 
for a woman's sewing rocker and from 
there up to a large rocker at $3. The 
more expensive kind are finished in for- 
est green or weathered oak and range 
from $3 to $9.50.— A. Brown $ Son Co., 
Schenectady, IV. T. 

Rocking chairs. Here is a Mission 
rocker of that sturdy type — roomy and 
comfortable; built exactly like the cut, 
of strong oak in either weathered or 
fumed finish; upholstered in Spanish 
leather with loose cushion; low, com- 
fortable seat, flat arms; easy back; well 
constructed in every particular — the pro- 
duct of Stickley, manufacturer of the 
best Arts and Crafts furniture on the 
market. These rockers are regularly 
priced $12.00 and well worth it. We 
have arranged to sell a large number of 
them on Thursday (one day only) at 
only $7.50. — Hahne $ Co., Newark, N. J. 

An ideal Xmas present. Just the thing 
for father, mother, brother, sister, rela- 
tive or friend — something that fits any 
library or any purse. The Globe-Wer- 
nicke Elastic bookcase encourages good 
reading and the collecting of good books. 
It's the corner stone of a good library 
and a higher education. The original and 
only perfect sectional bookcase made and 
sold at the lowest price. Call and ex- 
amine our stock now while the assort- 
ment is complete. — Orchard $ Wilhelm 
Carpet Co., Omaha, Xeb. 
ITURE 



432 



ADVERTISERS CYCLOPEDIA 



The furniture store is " loaded to the 
guards " with fine, practical things to 
give: a Morris chair for the father, a 
sewing table for mother, fine odd pieces, 
such as music cabinets for the dearest 
girl. Each piece is selected by an expert 
who loves fine furniture — and everything 
in excellent taste. Reservations may be 
wisely made now for later delivery. 
Visitors will be cordially welcome. — The 
Stone, Fisher Co., Tacoma, Wash. 

Comfortable chairs that holds out their 
arms in generous welcome is just what 
you are longing for. The trouble has 
been that you wanted something very 
good, solid, comfortable, handsome, and 
you couldn't afford to pay much. You 
can buy them here at the price you can 
afford to pay. — A. F. Wheeler, Lexing- 
ton, Ky. 

Prairie grass furniture is a perfect 
product. The peculiar adaptability of 
prairie grass furniture to any surround- 
ing is so pronounced that no single 
scheme of furnishing — no single room in 
your home — can lay special claims to it 
over others on the ground of being most 
appropriate. On the porch or lawn it 
seems at once to reflect the vigor and 
wholesomeness of outdoor life. On our 
display floor we are showing nearly forty 
different pieces. — Stickley -Brandt Co., 
Binghamton, N. Y. 

Incoming spring furniture in great 
shipments are crowding us and to make 
room we have tagged fifty fine parlor 
suits with special prices. It's just a 
question whether or not you need a parlor 
suit; if you do, you'll not be able to 
resist buying one with the saving we 
make possible during this special sale 
if you'll only see them. In fact, the 
entire spring furniture exhibit will be 
pleasing to you. — Hurley Tobin Co., 
Trenton, N. J. 

The dining room is one of the most im- 
portant rooms in the house. There is 
where half of your enjoyment is taken, 
and next to your food nothing adds more 
to the enjoyment than fine dining room 
furniture. You will find the most com- 
plete line of dining room furniture in our 
store and the cost will not be great to 
make your room look beautiful. — W. O. 
Olsen, Fargo, N. D. 

What do we mean by " every day " or 
moderate priced furniture? We mean 
furniture of utility, neat design and sub- 
stantial construction at prices within 
the means of those who want the best that 
medium prices can buy. While we handle 
the very finest grades of furniture we 
wish to be thoroughly understood as 
dealers in the moderate priced also. We, 



however, keep away from the trashy 
or inferior grades. No low price or other 
inducement can tempt us to enter such 
goods in our well balanced, always reli- 
able stock. Our reputation would suffer 
and the buyers would also suffer. We 
never fail, when it comes to a compari- 
son, to prove that our values exceed any 
moderate priced goods. It is as easy to 
be misled in furniture as it is in cloth. 
There is quite a difference and one can- 
not be too careful. — C. C. Fuller $ Co., 
Hartford, Conn. 

A new dining table with lots of good 
things on it to eat goes a long ways to- 
wards making father the happiest and 
most contented man on earth says the 
" little house maid." We believe the 
" little house maid " is right in making 
above argument and desire to add that 
we have just unpacked and placed on our 
dining-room floor an entire new line of 
dining-room tables. Splendid dining ta- 
bles with fancy fluted legs, beveled rim 
and top, in polished golden oak for $6.75. 
— Stickley -Brandt Furniture Co., Bing- 
hamton, N. Y. 

Porch and lawn, furniture, as well as 
furniture for the home — stocks that will 
more than deserve attention, they will 
command it. This furniture store, as 
a whole, stands first in St. Paul — first in 
stocks, first in service, first in facilities 
for showing the goods and sending them 
home. Now we're heart and soul into the 
business of supplying your summer 
needs. Chairs, swings, rockers, folding 
chairs, settees, mission pieces. Prices 
positively the lowest. — W. E. Matheis Co., 
St. Paul, Minn. 

Style in furniture changes as well as 
style in hats and gowns. There's no more 
reason why your house should be dressed 
in bygone fashions than yourself. Be 
proud of your furniture. See that it's 
right up to the minute. Come in and 
see what the very latest styles are, and 
how high styles and low prices meet. — 
James F. McGovern, Lebanon, Pa. 

The almost daily arrival of new con- 
signments of furniture and furnishings 
makes this store a center of interest to 
parties about to furnish, and we cordially 
invite them to keep in touch with our new 
offerings by frequent visits. Large ship- 
ments of new furniture are already to 
hand. They include some notably hand- 
some reproductions of Colonial dining 
room furniture, a number of charming 
bed room pieces in mahogany, Circassian 
walnut and white enamel, and an assort- 
ment of choice designs in fancy tables, 
music cabinets and secretaries. — John, 
Kay, Son $ Co., Toronto, Can. 



FURNITURE 



OF SELLING PHRASES 



433 



On our second floor we are showing a 
great line of 1907 parlor suits and odd 
pieces — davenports and couches uphols- 
tered in tapestries, silks and leather, with 
beautiful frames of oak and solid mahog- 
any. Special March prices on every 
piece. See us before you buy any fur- 
niture. — M. J. % B. M. Buck, Lansing. 

Our motto. The best goods for the 
least money. Watch for our special ads. 
"Wednesdays and Sundays. — W. B. Pierce 
Furniture Co., Los Angeles, Cal. 

Pleasure, comfort, and satisfaction 
come from an attractive interior. Beauty 
in furniture does not necessarily imply 
the most costly materials, but rather 
good judgment in selection. The show- 
ing of everything now at my store is 
quite at its best. Every department has 
a bright, fresh, attractive and enthusi- 
astic display. There is a veritable har- 
vest of house furnishings here and you 
are as welcome to visit us as we can 
possibly make you. — Morris M. Wolf, 
Montgomery, Ala. 

The second week of our annual March 
furniture sale will be made notable by a 
large showing of first class home furnish- 
ings at very special prices. Fifteen to 
thirty per cent, discount means a big 
saving to you. We will mark and hold 
any selection you may make for future 
delivery. Remember that housecleaning 
time will soon be here and the saving 
we offer now is much greater than two 
or three weeks later. — F. Sanford § Co., 
Springfield, III. 

Ours is the big furniture store of 
Zanesville — five floors of new spring fur- 
niture to select from at prices fully 
twenty per cent, less than other local 
dealers. Here you find the very best 
that is manufactured — in all the new 
styles and finishes. — Wm. Wells, Zanes- 
ville, Ohio. 

Somersault davenport. A perfect dav- 
enport of elegant appearance. Need not 
be moved from the wall. Simple and 
substantial. Cannot get out of order. 
Back simply rolls forward. Cushion is 
automatically turned inside out and bed- 
ding left in place, concealed from view 
during day. — Rhodes Bur ford Furniture 
and Carpet Co., Lexington, Ky. 

We have now in stock a most beautiful 
display of dining room furniture. Side- 
boards, tables, china cabinets, in fact, 
everything to furnish your dining room 
complete with the most artistic, beauti- 
ful and durable furniture to be found. — 
Damon's, Kenton, Ohio. 

We mean furniture of utility, neat de- 
sign and substantial construction, at 

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prices within the reach of those who want 
the best that medium prices can buy. 
While we handle the finest grade of fur- 
niture, we wish to be distinctly under- 
stood as dealers in the moderate priced 
also. We, however, keep away from the 
trashy or inferior grades. We also keep 
our stock up-to-date by quoting low 
prices and making many sales. We sell 
more furniture than all the other stores 
in Wayne County combined. It will pay 
you to call whether you are ready to buy 
or not. — Schmuck $ Bevington, Wooster. 

These mattresses are filled with cot- 
ton felt, have no tufts in them, but made 
to roll up so that a child can handle 
them. No reason why this mattress 
should not give twenty-five years of solid 
comfort without making over. You can 
freshen it up every day like new. — The 
H amp son Sellew Furniture Store, Wa- 
terbury, Conn. 

Furniture of the highest grade at 
prices so radically reduced as to make 
it worth while withdrawing money from 
the bank or elsewhere to make purchases 
at this time. When the store closes next 
Thursday evening your last opportunity 
to secure this excellent furniture so much 
under price will have vanished. — Hahne 
(§• Co., Newark, N. J. 

Furnishing the home for warmer days. 
First thing we know there'll be a plunge 
right into summer heat. Why not be 
ready for it? Every day brings the 
necessity for preparing the interior of 
the home for warm weather nearer, mean- 
while — even though you may not have any 
thought of buying — we want to urge 
upon you the welcome this store extends 
to visitors. We want you to feel just 
what satisfaction it is to us for you to 
compare our kind of home furnishings 
with those of the average stores. We 
want you to know by examination that 
this is the real home for best furniture, 
mattings, carpets, bedding, etc., and then 
when the time comes to buy, you're sure 
of a place where everything will be to 
your satisfaction. — Gately <£■ Hurley 
Co., Camden, N. J. 

A bargain is only a bargain when you 
get good value as well as a low price. 
We have been a long time in the furni- 
ture business, and are not easily deceived 
in qualities. Furniture is often deceptive 
in appearance, but we look below the var- 
nish and handle only goods that are well 
made, as well as good looking. You can 
safely rely on anything you buy from us, 
although our price may be a good deal 
lower than you can find on similar goods 
anywhere else. — House ig- Herrmann, 
Washington, D. C. 
ITURE 



434 



ADVERTISERS CYCLOPEDIA 



Makers of summer furniture have 
awakened to the finer opportunities for 
picturesque effect of color and designs, 
and have evolved many splendid new 
pieces, doubly desirable for their beauty 
and their comfort. — Comstock- Avery 
Furniture Co., Peoria, III. 

There's a wide range between a brass 
bed and a gilt corner chair, and that's 
the beauty of this sale. There is some- 
thing in it for everyone, and the savings 
are just as remarkable in proportion, on 
anything you buy. Here are parlor suits, 
dining chairs in sets, Morris chairs and 
bungalow furniture — just a few items 
to show the infinite variety in the event. 
— Abraham '$ Straus, Brooklyn, N. Y. 

It is a condition, not a theory which 
confronts you. Furniture of the best 
grades and in the widest assortment of the 
best grades is assembled here and fills 
three great floors. You can buy that 
furniture now for prices a fifth to half 
less than prices at other seasons. Your 
neighbors and friends and other Brook- 
lyn people are taking advantage of the 
opportunity — are turning opportunity 
into economy. — Frederick Loeser $• Co., 
Brooklyn, N. Y. 

The news is but a brief summary of 
prices. The figures speak eloquently, 
though, to anyone having need of bed 
room furniture and who wishes to save 
in buying goods the equal in all respects 
of the furniture that we sell the year 
round. — Schipper $ Block, Peoria, III. 

At this particular time we are offer- 
ing some special bargains which are de- 
servedly popular. Such money-saving 
value never was offered before to the 
people of Mansfield and vicinity. The 
Rowlands & Co. not only sell complete 
housekeeping outfits or single articles of 
furniture at lower prices than any one 
else, but extend credit to everyone on the 
old-fashioned plan. We have a plain 
charge account, which has created hun- 
dreds of happy homes. We deliver any- 
thing you order upon the payment of a 
small amount in cash, and then allow you 
to pay the balance in easy weekly or 
monthly payments. We can fit your 
house from top to bottom, for we are 
complete housefurnishers, and you will 
save money here on every purchase. We 
can and do undersell every other furni- 
ture house in Mansfield. The reason is 
perfectly plain. We can buy at better 
prices, because we order at one time all 
the goods we need for six stores, which 
we own or control. — Rowlands fy Co., 
Mansfield, Ohio. 

Our furniture is all first-class and ev- 
ery piece guaranteed. Here is where you 

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will be treated courteously, honestly, 
justly and fairly. Our furniture is not 
the shoddy kind, but from the best fac- 
tories in the country, and at prices much 
less than any other store. Young people 
will do well to see our line before mak- 
ing their purchase elsewhere. Our stock 
is very large and of latest designs. — The 
Home Furniture Co., Springfield, O. 

Nothing is too big or too little for us 
to consider in the furniture-carpet-bed- 
ding or general home furnishing lines. 
This store is headquarters for the finest 
display of the best go-carts in the city. 
We carry every latest pattern in the best 
makes of refrigerators and ice chests. 
Summer cook stoves of only the depend- 
able grades are one of the warm-weather 
features of our stock — in fact, there's 
nothing needed in furnishing any part of 
the house but what we are able to sup- 
ply, and everything is backed by our 
broad guarantee. — Hurley Tobin Co., 
Trenton, N. J. 

A strong, handsome and most desirable 
couch. It has the indestructible steel 
frame construction, is 80 inches arms 
down. Has 33 high tempered steel 
springs. The frame is of oak, has at- 
tractive plush rosette in back. The sides 
adjust to 6 different positions. Covered 
in velour, in red or green. — The Fair 
Store, Binghamton, N. Y. 

Elwell kitchen cabinets. The top. — 
The top includes every desirable feature 
that years of experience have suggested 
and provides a place for all the materials 
necessary to the kitchen work. The su- 
gar, spices, baking powder and extracts 
— each has its place. There are com- 
partments for groceries, canned goods 
and package goods, and there are places 
for tins and various pots and pans — all 
within easy reach of the operator. The 
" wings," which are also subdivided, in- 
crease its capacity and place everything 
where it is easily accessible. As they 
close tightly, everything is perfectly pro- 
tected from the dust. The base. — Every 
inch of available space in the base is 
utilized — no waste space. The bottom is 
carefully put together, making it dust 
and vermin proof. — Goble, Pratt §• Bob- 
bins, Spokane, Wash. 

Your home is not cosy until it is well 
supplied with easy chairs. One of our 
luxurious Morris chairs or big rockers 
will put you on "easy street" during 
the long evenings that are to come. We 
have every good style and every design 
that can be imagined. Full range of 
prices — but so low that we can't guar- 
antee the quality of the goods. Come 
and look. — Williams fy Morgan, Utica. 
ITURE 



OF SELLING PHRASES 



435 



A solid oak dresser, built with a full 
serpentine front, shaped top, carved toilet 
standards and a 22x28 French beveled 
plate oval mirror; the case is full 44 
inches long. This dresser is made of 
selected white oak, nicely finished golden. 
The style is very pleasing and only 18 to 
be sold at this reduced price. The regu- 
lar value $25.50, and well worth the 
original asking price. To sell at a saving 
that is a true saving of $8. Do you want 
one of these at this special price of 
$17.50? — The Grote-Bankin Co., Spo- 
kane, Wash. 

You will find solid comfort in our 
rockers. Elegance, durability and com- 
fort combined. Constructed by the very 
best manufacturers. These goods will re- 
tain their fine elegant finish and last a 
lifetime and always prove a source of 
pleasure and satisfaction to every cus- 
tomer. They will cost no more than the 
inferior, trashy goods that are flooding 
the market. Investigate our great stock 
of fine wickers and be convinced. Easy 
payments. — Chas. H. Jones, Denison, Tex. 

Reasons why you should buy carpets, 
rugs and furniture at High's. All our 
furniture, carpets, rugs, etc., are marked 
in plain figures — one price to all — if you 
are a charge customer you buy here at 
exactly the same price as the cash cus- 
tomer. We are prepared now to sell 
furniture, carpets, rugs and house fur- 
nishings, etc., on easy terms of pay- 
ment, which will entirely do away with 
the so-called lease system and enable 
you now to furnish your home without 
paying the exorbitant prices demanded 
by installment houses. We invite pros- 
pective buyers who need furnishings of 
any kind to call and see our stock of 
furniture, carpets, rugs, etc. No trouble 
to show goods. Our polite salespeople 
will take pleasure in explaining the 
" terms of sale." If you know of any 
persons who are about to start housekeep- 
ing, newly married or about to be mar- 
ried, or any who have lately moved to 
the city, you will oblige us and confer 
a favor on them by bringing this notice 
to their attention. — /. M. High <§• Co., 
Atlanta, Ga. 

There is not a man who does not bless 
the day that brought him a Morris chair. 
It makes a most appreciated gift for 
weddings, birthdays, anniversaries or any 
day when you'd bring wreaths of real 
smiles to some man's face. We are sure 
we have exactly the Morris chair that will 
please him. Get the advantage of an 
early selection. — The Brushaber, Detroit. 

Those who seek something different in 
furniture, carpets and home furnishings 

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— newer ideas, choicer patterns, greater 
degree of exclusiveness in designs, will 
be more than pleased with the immense 
fall stock which is displayed on our 
floors. The extraordinary volume of our 
business gives us a wonderful prestige in 
the markets, and enables us to control 
choicest designs from nearly every mill 
and factory in this country. Purchas- 
ing for our ten large stores enables us 
to gain large concessions on original 
cost and in turn allows us to undersell 
all competitors. If ready cash is lack- 
ing remember you are welcome to our 
liberal credit system. — Household Outfit- 
ting Co., Scranton, Pa. 

If you are interested in hall seats take 
a trip to our fifth floor, Main street 
side. There you will find a most satis- 
factory assortment which includes the 
most popular designs of the season. — 
Barker Bros., Los Angeles, Cal. 

We've been all through stock marking 
down prices. We want to make our 
January sale a record breaker for us, a 
memorable month for buyers. It's up 
to you, if you appreciate marvelous bar- 
gains in choice selected furniture and 
house furnishings, to come in and see 
what January at our store offers. — 
Clark, Bowdich fy Edgerly, New Haven. 

The division of the furniture store de- 
voted to Mission furniture is very large, 
and here we have gathered a stock the 
equal of which can probably not be 
found anywhere and surely not in New- 
ark. These " Arts and Crafts " or Mis- 
sion pieces are the product of the best 
makers; the styles are the very best and 
the manufacture of a dependable sort. 
There are various finishes to choose from 
and a wide variety of prices. — Hahne fy 
Co., Newark, N. J. 

Our first stock-taking is over. Thanks 
for that. In the wake of it, for which 
the people will also be able to say 
" thanks," is a great lot of fine furni- 
ture — as fine as can be made that we 
propose to move quickly. Come in and 
see the values after you read the prices 
below — you'll then know more than ever 
of just what a progressive money-sav- 
ing, helpful store there is here. — Hurley- 
Tobin Co., Trenton, N. J. 

We regret that we cannot tell more 
of our dining-room furniture in this 
space, particularly sideboards, buffets 
side tables and serving tables. We have 
a splendid stock for you to select from 
and prices are cut very materially — par- 
ticularly where suits have been broken. 
— The Los Angeles Furniture Co., Los 
Angeles, Cal. 
ITURE 



436 



ADVERTISERS CYCLOPEDIA 



A cabinet maker devised the Fireside 
chair (and rocker) — so comfortable and 
cosy that a man almost forgets to go to 
bed. We priced them at $50. That was 
foolish. Then a brighter maker worked 
out the identical scheme and they sold 
at $40 each. We never could sell them 
for less, until to-day, we offer either the 
chair or rocker at $35. This furniture 
store is quite the leader in comfortable 
home adornment. — John A. Colby <§• Sons, 
Chicago, III. 

Our stock of parlor furniture to a 
piece has been reduced for this sale. 
Pardon the boasting, but we want to say 
that in this line we certainly do excel. 
Our stock is larger, our designs more 
exclusive, our regular prices lower than 
you will find in any other store in the 
West. During this sale you can save 
from ten to fifty per cent., and get the 
best there is in parlor furniture. Fur- 
nish your parlor now and save. — The Los 
Angeles Furniture Co., Los Angeles, Cal. 

This is a special. It is made of heavy 
solid oak and highly polished, has patent 
easy adjusting reclining back, new dura- 
ble and most comfortable seat construc- 
tion, seat set with highly tempered coil 
springs, seat and back upholstered in 
superior imported velour. Other stores 
are advertising Morris chairs not equal 
to this one at $8.75 and $9.75. It's a 
most extraordinary special for Monday 
at only $3.69 cash or credit— The Terre 
Haute Furniture and Carpet Co., Terre 
Haute, Ind. 

Save $1.00 and $1.50 on a carpet 
sweeper. And on a Bissell ! Early shop- 
pers can choose among a limited number 
of these celebrated machines Tuesday 
morning. The workmanship is of the 
finest quality and beautifully finished. 
Have rubber furniture protector and 
nickel trimmings. Good value at $2.50 
and $3.00. Eight o'clock sale special 
$1.50.— The T. Eaton Co., Winnipeg, Can. 

Mission rockers, chairs, davenports and 
couches. Roomy and comfortable, made 
of strong oak in either early English or 
weathered finishes; upholstered in Span- 
ish leather with loose cushions, low com- 
fortable seats, flat arms and easy backs; 
well constructed in every particular. 
Will offer them this week at very much 
below our regular price. — W. Buschman 
§ Co., Cleveland, Ohio. 

A low priced chiffonier. We have a 
limited number" of low-priced chiffoniers, 
some with mirrors, which we bought be- 
fore the recent advances in furniture. 
They are strong and durable and can be 
used in almost any room where a large 
packing or storage case is necessary. The 

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cost of these chiffoniers is about twenty 
per cent, less than present prices, and 
they can never be any lower owing to 
scarcity of lumber and the higher prices 
of labor. Would it not be well to take 
advantage of this opportunity to secure 
a good chiffonier at a very low price? — 
The Vincent-Bar stow Co., Cleveland. 

Comfortable chairs. Pull out the seat 
front of these handsome Streit Morris 
chairs. Immediately they are luxurious 
to lie back in and read. No one knows 
how comfortable a chair can be until he 
has tried a Streit Morris chair. No one 
knows what complete rest feels like until 
he has reclined in a Streit Morris chair 
after a tiring day. The Streit Morris 
chair is the business man's ideal home 
chair. Call and try one at A. Dirksen fy 
Sons, Springfield, III. 

Furnishing the home for warmer days. 
First thing we know there'll be a plunge 
right into summer heat. Why not be 
ready for it? Every day brings the 
necessity for preparing the interior of 
the home for warm weather nearer; 
meanwhile, even though you may not 
have any thought of buying, we want to 
urge upon you the welcome this store ex- 
tends to visitors. We want you to feel 
just what satisfaction it is for you to 
compare our kind of home furnishings 
with those of the average stores. We 
want you to know by examination that 
this is the real home for best furniture, 
mattings, carpets, beddings, etc., and 
then when the time comes to buy you're 
sure of a place where everything will be 
to your satisfaction. — Hurley-Tobin Co., 
Trenton, N. J. 



Prices you'll be glad to pay. There 
is no better, no surer way to cut down 
your household expenses than to keep 
right in touch with Dean's Friday bar- 
gains and to take advantage of them. 
Every special offered to-morrow is prac- 
tical—a household need — and every 
price reduction is absolutely genuine. 
Read about to-day's savings. — Of Drug 
Co., Los Angeles, Cal. 

The young married couple should come 
here to replete their home with furni- 
ture, because we can save you many dol- 
lars on this important purchase. The 
quality of our stock is such that you 
need never refmish or carry back to be 
mended, and prices are not higher than 
other stores ask. The holiday rush is 
over and we find many odd pieces which 
can be sold at bargain prices. Come 
and look over our two immense floors if 
in need of furniture. — Schmuck fy Bev- 
ington, Wooster, Ohio. 
ITURE 



OF SELLING PHRASES 



437 



Furniture prices are reduced this way. 
Every piece of G. & H. furniture falls 
into the bargain drag net in this effort 
to clear the floors of odd pieces before 
we take account of stock. While we 
mention but a few of the larger items 
the sale means that whatever sort of 
furniture you have need for is here at 
much under regular prices. — Gately $ 
Hurley Co., Camden, N. J. 

Considering the excellent quality — the 
unexcelled workmanship, stability and 
recognized artistic superiority of the 
furniture offered during this sale, to- 
gether with prices that are acknowledged 
to be much lower than you can buy even 
the haphazardly constructed furniture 
built especially for sales — this furniture 
occasion furnishes without a doubt the 
best saving opportunity ever presented 
to the discriminating buying public of 
New York. — Simpson Crawford Co. A 
New York. 

A gift of gifts — a Morris chair. Wil- 
liam Morris did not know the boon he, 
was conferring on humanity when he in- 
vented the Morris chair for his wife. 
Could not choose a gift more certain of 
appreciation, no, not if you tried. Nor 
could you find a better collection were 
you to search all Canada, than, can be 
found on our fifth floor. Splendid value, 
too. One out of the ordinary. — The T. 
Eaton Co., Winnipeg, Can. 

The Lederer idea of value-giving. Led- 
erer believes in value-giving as the best 
means of making friends. Specials such 
as Lederer's offer create a favorable 
opinion in the minds of economical pa- 
trons. Without thought of immediate 
benefit, Lederer's illustration of value, 
as applied to a necessity, will be found 
in this rocker. A full Turkish rocker, 
upholstered in genuine hand-buffed 
leather, with neat leather fringe over 
government steel constructed springs. 
Real Herrington springs are used (these 
springs alone costing five dollars) giv- 
ing the fullest degree of comfort. — The 
Lederer Furn. Co., Cleveland, Ohio. 

You should by all means consider this 
store in the list of stores you intend to 
visit this spring, in order to make a suit- 
able and satisfactory selection of the 
furnishings you will need for your home. 
If you do, you will learn that this store 
sells home furnishings at least as cheap, 
and in all probability, cheaper than other 
stores. Also that it has a stock of goods 
that is fully up-to-date in every par- 
ticular. In addition to both these de- 
sirable features you will find a credit 
system here at your service (if required) 
that will help you in a way that is 

FURN 



really helpful, a system that places the 
goods in your home at once and allows 
you to pay a little every payday until 
the goods are paid for.— People's Fur- 
nishing Co., Harrisburg, Pa. 

Mission furniture. Have you ever 
thought of furnishing a room with Mis- 
sion furniture? The bargains we are 
offering in Mission furniture should as- 
sist you in solving the problem. There 
is no excuse for not buying at these 
prices. — Burns $* Co., Harrisburg, Pa. 

We wish to call your attention to our 
large and well selected line of rockers, 
both in wicker and wood. The wicker 
rockers are all clean, new goods in nat- 
ural finish. The wood rockers comprise 
a very handsome lot of large, comfort 
rockers finished in weathered oak, golden 
oak, and mahogany. Most of these goods 
arrived too late for the Xmas trade, 
therefore will be sold at a reduction of 
about 20 per cent. Buy now or miss a 
bargain. — A. G. Rhodes fy Son, Mobile. 

January clearance sale of furniture 
and rugs. Just a short month now to get 
ready for inventory taking. The more 
furniture and rugs you buy the less we 
will have to count up and enter on the 
books. We take January to sort of 
clean house and through it the public 
profits. Whether you buy in January or 
any other month of the year — whether 
you pay our regular prices or share in 
the great reductions — you'll never get in- 
ferior merchandise. — Hurley-Tobin Co., 
Trenton, N. J. 

Business furniture for the office. Mr. 
Business Man, how much time do you 
spend in your home during the day? 
Perhaps three hours. How long are you 
in your office? Two-thirds of your con- 
scious life. Don't you think that it would 
be better to spend this two-thirds of 
your time amid pleasant surroundings 
and up-to-date office furnishings? Surely 
modern fixtures and labor-saving office 
devices cannot make you a worse busi- 
ness man. Appearances count for much 
and no one knows this better than you. 
Begin the new year well by furnishing 
your office with new, tasteful and con- 
venient pieces of furniture. We devote 
more than 3,000 square feet of display 
to it. — Stickley-Brandt Co., Binghamton. 

This furniture sale is planned weeks in 
advance. We make such radical changes 
in prices that a purchase of twenty dol- 
lars represents values over thirty dollars. 
At all times our prices are lowest, but 
during this February sale we've marked 
them a third to a' half lower. Come 
promptly, for the choicest bargains will 
go first.— Kaufmann's, Trenton, N. J. 
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438 



ADVERTISERS CYCLOPEDIA 



This sale of furniture makes no pre- 
tense at being a half-price sale. Such 
a radical reduction is not possible to se- 
cure on very large quantities of good and 
desirable furniture, and this is the only 
sort that we admit into this August 
movement. But there are ripe " plums " 
of this sort, and a great many of them 
fell to us while we were making our ex- 
tensive gatherings for this sale. Some- 
time a manufacturer has a reason 
for disposing of some very fine things 
quickly. At other times half prices are 
made to us as favors, pure and simple. 
Yesterday, in looking over the new things 
that have recently arrived, the observer 
was struck with some of the remarkably 
handsome furniture that is now on our 
floors at exactly half of its real value. 
Of course, these are choice prizes for 
those who come early in the sale. And 
yet it is only fair to let you know that 
they are here to reward promptness. — 
Wanamaker, Philadelphia, Pa. 

A sale surpassing all others in size, 
variety and economy. An epoch making 
sale of genuine bargains of vital inter- 
est to every home-furnisher. A collec- 
tion of Summer furniture that goes to 
show the tendency to blend the artistic 
with the practical in goods for the porch, 
lawn or sitting room. Every one who 
has a need for this durable, practical 
furnishing should make it a point to 
inspect the many advantages in these 
splendid offerings. — Brooklyn Furniture 
Co., Brooklyn, N. Y. 

The verdict of the discriminating fur- 
niture buyer — he who knows good furni- 
ture — is invariably " Adams is best." 
That is the only possible decision after a 
careful comparison. The Adams Fur- 
niture Sale stands out pre-eminently in 
its giving of supreme values in an almost 
inexhaustible range of prices and styles. 
Every taste can be suited — every purse 
accommodated. This great furniture 
sale will continue to offer all the best 
things in furniture craftsmanship at 
prices which cannot be equalled in any 
other store. Just 15 days more in which 
to buy at these low prices. — Adams Dry 
Goods Co., New York. 

Quality and variety are the strong fea- 
tures of this store. Nowhere else will 
you find as extensive a showing of really 
good furniture and carpets at such nomi- 
nal prices as these. Each article is 
representative of the best of its kind, 
and our wonderful assortment insures 
our suiting every taste and every purse. 
— John Mullins 8[ Sons, Jersey City. 

Furnishing a home is not a formida- 
ble undertaking. <A little " shopping " 

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and you will have no difficulty in select- 
ing the right furnishing store — the store 
that carries everything you need — offers 
the best values and fairest terms. — 
Ingram $• Bird, Sacramento, Cal. 

Our unique position in the trade en- 
ables us to offer quite exceptional values 
in the higher grades of furniture. Be- 
ing direct importers enables us to acquire 
those select lines and designs in furni- 
ture that are not to be found in the 
store of the small concern. — Armstrong 
Furniture Co., Memphis, Tenn. 

The better parts — the choicest selec- 
tions — the cream, as it were, of the hand- 
somest furniture the world can produce. 
Mr. Brand is acknowledged to be an ex- 
pert in furniture buying, and he is do- 
ing himself proud this season. Never 
did we receive such gorgeousness, such 
elegant taste for beauty in home furnish- 
ing — never such an opportunity to please 
the public in low prices. The Brand 
leadership for fine furniture is safe this 
year; there's little fear of any of our 
competitors outstripping us in the race 
for supremacy. The greater part will be 
sold while our first anniversary sale 
takes place. Little regard is paid for 
profits. We want to sell, and sell we 
will. — David H. Brand $ Co., Trenton* 

This is something comparatively new 
in the furniture line, and was introduced 
with a view to replacing the bamboo and 
rattan article. Great durability is 
claimed for it by the makers, and added 
to this the original and pleasing designs 
of the different articles has much to 
recommend it to furniture buyers. — 
Chadbourne Furniture Co., San Diego. 

Have you a new house to furnish? 
You'll want the drawing room as nice 
as ever your means will allow. You'll 
do better than you thought if you utilize 
the advantages in price we offer on 
Monday. Perhaps several pieces in your 
parlor show traces of wear and tear 
which comes of entertaining. Refurnish 
the room where necessary from the sav- 
ing list we enumerate herewith. You 
can afford to do it liberally, for the dis- 
counts are as liberal as your own ideas. 
— Simpson, Toronto, Can. 

Here at last. Guess there ain't any 
doubt but summer has struck us good 
and plenty. The weather the last two 
days has been torrid enough to make the 
porch the only cool place in the house. 
And you can't be comfortable on the 
porch without porch furniture. That 
brings you here, especially if you want 
to get the best value for the money.— 
James Fitzsimons $ Co., Detroit, Mich. 
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439 



You will look around before buying 
your furniture to see where you can do 
the best. If you get tangled in the com- 
bination maze, keep your hand on your 
pocketbook 'till you have worked your 
way out — then come to 447 South Broad- 
way and we will remunerate you for 
your time that you have lost. — Broadway 
Drapery $• Furniture Co., Los Angeles. 

After a careful selection of goods in 
the line of dressing tables and princess 
dressers, we are going to place them on 
our floors to-day, knowing that the criti- 
cal buyer will at once appreciate them 
from the standpoint of beauty, work- 
manship and low price. — Niles Pease 
Furniture Co., Los Angeles, Cal. 

Our furniture department lost most 
heavily in our store flooding, and to-day 
the adjusters are giving it exclusive at- 
tention, but the work will not be com- 
pleted in time to make it possible, this 
evening, to print details of damaged 
articles or the prices at which they 
can be offered. To-night the work- 
ing force will keep at it until the in- 
jured goods are ready for Friday's call- 
ers, and no one who has furniture on 
the buying list should do themselves the 
injustice of neglecting to make personal 
investigation of the very extreme and 
valuable price-saving offered. Quick 
clearance is the imperative word. So 
there's an advantage in prompt response. 
— The Denver D. G. Co., Denver, Colo. 

It is the new designs in furniture in 
which most people are interested. Fur- 
niture styles change, and the curiosity to 
see what the latest styles are, helps to 
crowd this store. Beauty is linked to- 
gether with utility in these goods. An- 
tique reproductions touch " elbows " with 
twentieth century designs. Come in and 
spend an hour or two studying the furni- 
ture fashions — not necessary to buy — 
you are welcome. — John Breuner Co., 
Sacramento, Cal. 

We would far rather lose the money 
we have spent for freight, store expenses, 
advertising, etc., and give all these goods 
to the public at the price they cost us 
wholesale, than to turn them over to the 
trade at the prices they are offering. If 
the goods were old style and shop worn, 
it would be different, but they are nearly 
all fresh from the factories, and this 
year's styles. Come in and let us sell 
you new goods for less than you have 
to pay for secondhand. Post yourself 
thoroughly on prices elsewhere, then see 
ours. Don't wait until the stock is all 
picked over. Come in to-night. Open 
until 9 o'clock. — /. T. Martin, Los 
Angeles, Cal. 



If you are housekeeping or contemplat- 
ing the blissful state, let us place you in 
joyful mood by refitting the wornout 
places in the home that is and give you 
an estimate on the small cost to fit up 
the home to be. — P. J. Kelly $ Co., New 
Haven, Conn. 

Item No. 1 — Quality! Item No. 2— 
Honest values! Item No. 3 — Genuinely 
low prices! These three points are 
worth remembering, for they apply ex- 
actly to the furniture we offer. This 
sale presents particularly a few dining 
room fitments that must be sold. To 
make a clean sweep we offer them at 
prices which will cause many a home- 
maker to mark items that may be needed 
in the near future and then come at 
once to make sure of getting them. — 
J. N. Adam $ Co., Bufalo, N. Y. 

Our store has been picked out by the 
majority of the people in this town as 
the best place to buy furniture. — Long- 
year, Lansing, Mich. 

Mission furniture for dining rooms. 
Quaintness, simplicity, tone. Around it 
there seems to linger the memories of a 
century that is gone — a century wherein 
the old monks fashioned the pieces from 
which this most modern style is pat- 
terned. Purity of design — excellence of 
workmanship. Our mission furniture is 
the product of makers noted for beauty 
of artistic conceptions, thorough atten- 
tion to the details of construction and 
high grade hand finishing. — The House- 
hold Fair, Kansas City, Mo. 

Everything for summer in furniture 
and floor coverings. Warm weather will 
be here almost before you realize it. In- 
stead of waiting until hot days come — ■ 
select all you need to put your home in 
its summer garb right now. This big 
seven-story building is stocked with 
everything that's newest and best in fur- 
niture and floor coverings. There's no 
other stock like it in Baltimore — either 
in size or completeness. Judging quality 
for quality — there are no such low prices, 
either. — Comprecht $ Benesch, Balti- 
more, Md. 

Summer Furniture. — Half the battle in 
choosing furniture for the seaside cot- 
tage or the country house is to have it 
look cool and summery. The rest lies ki 
having it as comfortable as it looks. Our 
collection of summer furniture is both 
attractive to the eye and soothing to the 
spirit. It comprises every sort of rush, 
reed, wicker and grass furniture we 
know of, also the "Mission" type of 
wooden furniture in various oak finishes. 
—Wanamaker's, New York. 



FURNITURE 



440 



ADVERTISERS CYCLOPEDIA 



The Denaux Company undertakes the 
complete furnishing of a modern home 
according to careful, artistic plans. The 
usual plan of furnishing a home by hit 
and miss selection of furniture, etc., out 
of various stores, various styles, various 
qualities and various artistic ideals is 
never so desirable as the ideal plan of 
having everything to harmonize through- 
out. The Denaux Company, with its 
system of furnishing all furniture, car- 
pets, draperies, wall hangings, etc., etc., 
on special order direct from original 
sources, has enabled the home-furnisher 
to realize the ideal and that, too, at a 
lessened cost over the older plan. — The 
Denaux Co., Memphis, Tenn. 

Did you know that our whole fourth 
floor is just running over with good fur- 
niture? Very fine pieces, good pieces— 
but no trash. Anything you may need 
for your home can be found here. The 
display is so good that we take pleasure 
in inviting you to come in. Remember 
that our prices are as low as we can 
make them. — Minneapolis Dry Goods Co., 
Minneapolis, Minn. 

A porch shade of some kind is almost 
indispensable, and when you're getting, 
why not take the latest and best? 
" Vudor " is the name of a new and 
superior sort of porch shade. It is 
destined to replace the familiar bamboo 
screens, as it is a decided improvement. 
— The Crescent, Spokane, Wash. 

Porch Furniture. — The next half year 
will be spent out of doors as much as 
possible. You will desert the house for 
the cool porch or the shady lawn. These 
places of rest should therefore be well 
fitted with substantial and comfortable 
furniture, upon which one can lounge 
with enjoyment and ease. — Williams $ 
Mc Anulty, ScrantOn, Pa. 

Den Furniture. — Nothing fits a den 
but the piece of furniture made espe- 
cially for it. So we have an ample stock 
of den furnishings — odd chairs, quaintly 
shaped tables, curious pedestals and 
stands for cigars. The favorite wood is 
weathered oak, and many of the designs 
touch on the old " Mission " style in con- 
struction. There are queer shaped seats 
and other pieces that fit into corners and 
odd places and give the finishing touch 
to a den. Just the furniture the den 
needs — that's our stock. — Los Angeles 
Furniture Co., Los Angeles, Cal. 

Old Hickory Furniture for Summer 
Homes. — The nearer one gets to nature 
the truer the art. The mere rustic nat- 
uralness of the old hickory furniture 
makes it artistic — there is nothing just 
like it. Nothing that has the same char- 

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acter and individuality — it fills a place 
in its own quaint way — and what's so 
good about it, it's practical, most com- 
fortable and lasts forever, almost. We 
have a very extensive collection worth 
seeing, even if you don't want to buy — 
all kinds of chairs and rockers, unique 
shapes, settees of innumerable kinds, 
couches, beds, cradles, tables, full suits, 
etc., etc., and even a complete log cabin 
— made for use — which may be seen on 
our third floor. Prices are reasonable, 
too — have a look at this interesting ex- 
hibit before you furnish your summer 
cottage. — Frederick Loeser § Co., Brook- 
lyn, N. Y. 

" To think of furniture is to think of 
Carty." — Carty's Furniture Store, Fred- 
erick, Mel. 

The Economy's sale of anticipated 
furniture values scores a positive tri- 
umph. — The Economy, Scranton, Pa. 

Porch furniture. Time that these 
pieces of summer furniture were doing 
their part of beautifying some summer 
home. So we have gone through the 
stock and have done some sharp re- 
pricing. For those who have yet to buy 
there is double economy in this sale at 
this early part of the season. — Abraham 
$ Straus, Brooklyn, N. Y. 

Carpets breed disease. Nearly every 
carpet is an abiding place for dust — no 
matter with what care the house is kept, 
and the efforts of your maid to thor- 
oughly sweep the carpets in the old way 
with a broom' only tends to increase the 
danger, because the brush thrusts dirt 
deeper and forces the pile out of same. 
A Bissell's sweeper acts just the reverse 
and draws dirt — disease — upwards into 
its capacious stomach ready for empty- 
ing into dust-bin — do you see the ad- 
vantage of a good sweeper? — Alfred Ed- 
mondson, Morecombe, Eng. 

Prairie grass furniture for porch and 
parlor. Its charm lies quite as much in 
its cool, green coloring as in its smooth 
surface, perfect finish and indestructi- 
bility. Fashioned in strikingly graceful 
forms, each separate design reveals ar- 
tistic beauty impossible to produce from 
any other material. Surprisingly pliable. 
Comfortable as a hammock, and far more 
durable than you'd think. The ideal 
thing for dens, cozy corners and inex- 
pensive green rooms, as well as for par- 
lors and porches. — Los Angeles Furni- 
ture Co., Los Angeles, Cal. 

Perhaps you've been merely procrasti- 
nating — drifting. Then the alarm is for 
you. The last week of the furniture sale 
has begun. 
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441 



The last days in which to secure a half 
more furniture than usual for your 
money and be absolutely sure of the 
artistic character and worthy construc- 
tion of what you buy. A great feature 
introduces this last week of the sale. 

Last week of the furniture sale. — The 
economy clock rings its alarm to-day. 
Thousands of housekeepers to whom the 
wasting of dollars is a serious thing are 
still putting off till to-morrow what 
thrift would advise them to do to-day. 
" Manana " is the comfortable thought, 
particularly if you are away at a sum- 
mer cottage or hotel; but waiting is 
costly, if you have furniture to buy this 
fall. 

Every parlor suite on our floor is 
marked at exactly half price. That 
means some of the handsomest parlor 
furniture shown in New York to-day. 
It means solid mahogany hand-carved 
suites that add elegance to a home for 
a hundred years. And it means a re- 
fined and well constructed $18 parlor 
suite at $9; as well as all grades be- 
tween. These parlor suites are notorious 
bargains when marked at a quarter and 
a third under-price; and no other store 
that handles goods of equal character to 
the most of it would cut the prices at all ; 
but when it is marked at half price it 
should be swept from our floors entire 
in a single day's selling, if people who 
want parlor furniture this fall could 
realize the marvelous offerings that in- 
agurate this sale's final week. — Walla- 
maker's, New York. 

Our halls take the place of the Roman 
atrium and, respecting their ancestry, 
we should treat them in a dignified man- 
ner, as the entrance to the home. He 
who enters should feel as though he had 
put a barrier between himself and all 
the outside annoyances — hence the de- 
mand for furniture of refinement and 
comfort, in addition to greater beauty in 
the strictly necessary pieces. — Coioperth- 
wait $ Co., Brooklyn, N. Y. 

Tact is better than talent. Use a little 
tact in selecting furniture. — Los Angeles 
Furniture Co., Los Angeles, Cal. 

Rustic cedar furniture at half price! 
This offering presents not only the most 
durable, but also one of the most ar- 
tistic kinds of outdoor furniture, at just 
half its real value. And this, just at 
the moment when thousands of country 
lawns need these comfortable pieces to 
perfect their delightfulness. It is made 
up in the most rustic manner possible. — 
Wanamaker, New York. 

Drift wood. Drift wood furniture 
combines the beauty of nature with 

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modern handicraft and art. It is re- 
markable for its simplicity, fine propor- 
tion, honest material, sound construction 
and harmonious colorings. Built for 
utility, adaptability, aesthetic effects, re- 
liability and beautiful natural figure. 
Finished to bring out the beautiful nat- 
ural grain in rare variegated shades 
of brown, green and red. These chairs, 
rockers and benches are constructed 
without the use of glue, which makes 
them practical for lawn and porch use. 
It is ideal furniture for club houses, 
country and suburban homes, library and 
den use. — Chamberlain, Johnson § Du 
Bose Co., Atlanta, Ga. 

A shirt waist box is the most useful 
thing you ever saw to keep dainty dresses 
in. — Scranton Bedding Co., Scranton, Pa. 

Soothing Summer rockers and broad 
arm chairs, a quarter to a third reduc- 
tion — and there is a whole vacation of 
rest in any one of them. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

What does your Summer house lack 
in furniture? Our superb stock of porch 
and lawn furniture is offered at half 
price ! The fancy reed furniture is a 
third under-price. And every piece has 
been carefully selected; first, for its ex- 
cellent construction; second, for its ar- 
tistic design. The very finest Summer 
furniture that is made is in this offering ; 
yet these are the concessions made on 
prices already the lowest in the city. — 
Wanamaker' s, New York. 

Common sense isn't as common as the 
name implies. Otherwise everybody 
would select our good furniture. — Los 
Angeles Furniture Co., Los Angeles, Cal. 

Bedroom furniture. You can't af- 
ford to overlook these new golden oak 
chamber suits if you are contemplating 
refurnishing a bedroom. — Sibley, Lind- 
say 4* Curr Co., Rochester, N. Y. 

Prairie grass. Furniture made from 
the long, tough grass fiber of the western 
prairies; twisted by wonderful machines 
into the strongest Summer furniture. 
The possibilities in shapes are wonderful 
and almost endless. The color is a 
charming green of unique shade. Wire- 
grass furniture for porch parlors has 
won great popularity from the first day 
we introduced it. Not only chairs, but 
baskets, stands, tables, and so on through 
the furniture list go the possible designs 
in wiregrass. — Chamberlln, Johnson § 
Du Bose Co., Atlanta, Ga. 

All kinds of rockers for all kinds of 
prices— $1 up to $10. Come, take your 
pick.-— Pickering's, Pittsburg, Pa. 
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442 



ADVERTISERS CYCLOPEDIA 



All our furniture sweepingly reduced. 
In fact, every piece in stock, from the 
simplest bedroom chair to the finest par- 
lor or dining-room suit, bears this sweep- 
ing reduction. The Loeser furniture is 
well known for its artistic merit, its 
genuine quality and invaluable worthi- 
ness. We never had a better showing 
nor a more practical one. This will be 
positively the last general reduction of 
the season. Those who contemplate fur- 
nishing either a summer home or a city 
house can save $25.00 or $50.00 on every 
$100.00 worth of furniture. Isn't it 
worth thinking about? — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

Still in the lead. The popularity of 
our goods never wanes. Our line of 
furniture is the best you can get any- 
where for the price we sell it for. — /. B. 
Wibbins $ Son, Rome, N. Y. 

There's a difference between trade win- 
ners and trade keepers. A trade winner 
is a piece of furniture for little money 
— a trade keeper is good money's worth 
of furniture. — Carille $ Kerr, Colum- 
bus, O. 

Verdict of guilty. We have been tried 
by an impartial jury, and the unanimous 
verdict is that we're guilty of selling the 
best furniture at the lowest cost of any 
concern in the country. If you have no 
interest in this verdict you are sleeping 
over the opportuntiy of your life. — The 
A. S. Thompson Furniture Company, 
Atlanta, Ga. 

Chair Comfort. Don't you want a 
chair that is comfortable, no matter 
what position you take in it? One 
that gives rest to the body and the cost 
of whi«h does not bother the mind. 
Plenty of easy chairs and rockers of 
that kind in our stock. Come in some 
day when you are real tired and rest in 
one for half an hour. You'll like it so 
well that it will find a place in your 
home. — C. E. Pittorf, Great Falls, Mont. 

Weathered oak furniture is character- 
ized by its simple beauty. The very soul 
of good taste — faultlessly designed — well 
built — in quiet harmony with other fur- 
nishings — good to buy — for it costs no 
more than lots of inferior kinds. It is 
furniture of quality — your kind. — Fenn, 
Hartford, Conn. 

What you " auto " have is a good 
rocker. We have them, but we want to 
give them to you in exchange for cash. 
It is fortunate there isn't a speed law 
against quick selling, or we would have 
to interview " his honor " in the morn- 
ing. These prices should make our sales 
increase. — Wheeler's, Lexington, Ky. 

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Reliable furniture at money saving 
figures. The items in this announcement 
will be interesting news to those whose 
housefurnishings need replenishing. We 
offer articles suitable for every room in 
the house at prices that mean a sub- 
stantial saving. Large purchases at 
" dull season " figures are responsible 
for most of these reductions, and in 
each instance we give our customers full 
benefit of the price concessions thus se- 
cured by our buyers. — Julius Hines $; 
Son, Baltimore, Md. — Feb. 8, 1903. 

The parlor furniture floor presents 
some exceptional values; we have bought 
very heavily and we wish to unload 
rapidly, so hence the remarkable reduc- 
tion; every fine parlor suite on the floor 
has been reduced one-half; a handsome 
three-piece parlor suite with mahogany 
finished frame and upholstered in velour. 
— The Terre Haute Furniture $ Carpet 
Co., Terre Haute, Ind. 

GET BUSY. 

You catch the bird, 
We'll feather the nest. 

You marry the girl, 
We'll do the rest. 

We carry a full line of the best and 
most stylish furniture, carpets and stoves 
in the city. — /. W. Kelley, Marion, Ind. 

" Good furniture need not be expen- 
sive furniture." That's one of the les- 
sons taught by Gately & Fitzgerald's 
buying abilities for their 63 stores. Two 
surprises salute every visitor as she (or 
he) enters our store. First Surprise — 
The variety, beauty and amount of this 
furniture stock. Second Surprise — The 
inexpensiveness of the really good prices. 
— Gately $ Fitzgerald, Altoona, Pa, 

Sitting room art. The room that serves 
as a family rendezvous must be artistic 
as well as comfortable — it is there the 
first and lasting impressions of the chil- 
dren are formed. Modern " indoor " 
architecture demands that a third point 
be considered — space saving. We have 
obeyed the dictates of all three, and 
have many space saving furnishings in 
our new fall stock. — Cowperthicait's, 
New York. 

It should not require great pretensions 
to interest desk buyers. Men who do 
desk work know hot air from facts. So 
we simply ask you to look over our 
goods and let us quote you prices. 
That's about all that's necessary. — Bruce, 
Filley <§• Co., Hartford, Conn. 

To say that a piece of furniture is 
from " Kay's " confers a distinction up- 
on it. Our customers have an unequal- 
led choice. — Kay's, Toronto, Ont. 
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443 



duty, at prices that make it your duty 
to buy.— The T. Eaton Co., Toronto, Out. 

Our furniture wagon as it started on a 
delivery trip the other day showed an 
excellent example of the wide scope of 
this furniture store. 

Illustrates the whole store in general, 
but dining room furniture in particular. 

Side by side in the wagon were two 
tables; one, a solid mahogany finished, 
hand carved creation that sold at an 
even $150.00; the other, a plain substan- 
tial affair, unpretentious but worthy, and 
the best at its price, was a $1.50 table. 

We plan this stock on just these lines 
— a furniture store for every need, and 
without exception, high or low, our prices 
will be found the lowest. — Chamberlin, 
Johnson, Du Bose Co., Atlanta, Ga. 

A few substantial pieces of furniture 
well selected do more to make a room 
look well furnished and beautiful than 
many times as many pieces of a less sub- 
stantial type. We prefer to sell good 
furniture because it gives more wear 
and always looks better than that which 
is indifferently put together and sold 
cheap. — Mahafey, Canton, 0. 

Whether you live in town or out of 
town, it need make no difference. For 
the asking you may receive illustrations 
of all that is new and up-to-date in 
furniture. Designs in furniture have 
radically changed; it would please us 
to give you the benefit of our oppor- 
tunities as large purchasers of up-to- 
date furniture. — New England Furni- 
ture and Carpet Co., Minneapolis, Minn. 

Monday in the furniture store. A long 
list of economical suggestions of a longer 
list of possibilities waiting for you at 
the store. Study this list at your leisure. 
You know how we bring these chances 
about. It's the culmination of several 
months' planning and weeks of watchful- 
ness. You know how hard it is to get 
" below the market " in furniture. No 
prices are notoriously stiffer in wholesale 
and manufacturing circles than furni- 
ture prices. And yet; and yet — see what 
the strength of this big store has been 
able to accomplish for you. — The Robert 
Simpson Company, Toronto, Ont. 

Why buy furniture in November? 
For various reasons — because prices are 
lower— yet the furniture is the same that 
we sell at all other times of the year — 
because the variety is greater — you are 
enabled to choose from a cosmopolitan 
collection of designs from a hundred or 
more good makers. It would be a splen- 
did thing if we could maintain these 
special November prices all the time, 

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but it can't be done. The month of No- 
vember, coming as it does, between the 
regular fall business and the holiday 
trade, is seized upon by manufacturers 
and retailers as an opportunity to un- 
load all surplus stocks on hand and get 
ready to meet the demands of the ap- 
proaching holiday season.— Kaufman's, 
Pittsburg, Pa. 

The Irish have a saying: "The more 
you know a man the less you know him." 
Not so with this furniture. It has noth- 
ing to conceal, no changeable moods; it 
is always the same, just as the honest 
and skilled workman fashioned it. It 
needs no X-ray examination. Getting ac- 
quainted with such furniture will lead to 
your taking a lifelong friend into your 
home. The way to get acquainted is not 
to sit down and study the prices printed 
here in the paper and say " I will look 
at that piece," or "this piece doesn't 
suit" — but to come to the store with 
an unbiased mind and look over the 
stock from beginning to end, keeping al- 
ways in mind the color scheme of the 
room that you wish to furnish. — Wana- 
maker's, Philadelphia, Pa. 

Style does not necessarily add to the 
cost of furniture. On the contrary, we 
have a choice assortment of more mod- 
erately priced pieces that are stylish 
in design and of the best construction 
possible. — Keishefs, Louisville, Ky. 

Holiday furniture. A nice piece of 
furniture for Christmas, and, after all, 
what is better or more acceptable? We 
have the finest line of furniture specially 
designed and made for the holidays that 
we ever had, and more than we can store. 
We will make it very interesting for you 
if you will come in and let us show you 
our beautiful line. — Schroer's, Mans- 
field, O. 

Start now. Some people put off doing 
things until they die — and never do them. 
Others start in when they're young, and 
keep doing a little all the time. They 
have lots to show for it, after a while. 
Did you ever think how much comfort 
you could add to your home in this way? 
A little at a time buys anything we sell 
and we sell everything to furnish your 
home. — Tull $ Gibbs, Spokane, Wash. 

Do you know your money will go 
twice as far here as any furniture store 
in town? Don't take this statement for 
granted. Inspect our stock and note our 
prices. If you have ever bought furni- 
ture before you will appreciate them. 
Buying here is like finding money.— 
South Norwalk Furniture Company, 
South Norwalk, Conn. 
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ADVERTISERS CYCLOPEDIA 



The coming of Christmas, gift giving 
and merrymaking are all close to hand, 
and it would be prudent to preclude any 
chance for mistakes in making selec- 
tions for Christmas giving by adopting 
the practice of an early purchase. Of 
all practical, pleasing and lasting gifts, 
furniture stands most prominent. Then, 
again, the fascinating feature is, it costs 
so little and lasts so long, besides it fits 
the purse of every one. The enjoyable 
evenings that are spent around a fireside 
can be made doubly so. — A. D. Gibson $■ 
Sons, Memphis, Tenn. 

Thousands already have voted this the 
greatest of summer furniture sales. 
Monday it started — some days ahead of 
the regular date because the furniture 
was ready and we saw no good reason 
to hold it back. Already it has proved 
itself not only our best, but our big- 
gest and most successful sale. It is 
larger in quantity and variety than ever 
before. The furniture is of the same 
high standard we sell the year round — ■ 
furniture better than ordinary sorts, not 
only on account of good workmanship, 
but because of the specially good styles. 
The savings are a fifth, a fourth, a 
third — even half. The bulk of the furni- 
ture marked with the red tags that spot 
the furniture floors shows a full fourth 
reduction from regular prices which to 
begin with were generally lower than 
furniture as good cost outside this store. 
This is perhaps the greatest merchan- 
dising event of the whole year. It is 
vast in magnitude, unrivaled in value 
giving. It is in full swing now and no 
one with a furniture need will wisely 
miss the opportunities it presents. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 

We have reduced prices on a lot of 
very pretty Silver-gray maple furniture, 
especially suitable for summer cottages 
or porch use. It is at once novel, sub- 
stantial, good looking, and comfortable. 
The reduced prices also make it very 
inexpensive. Come and look it over. — ■ 
Stumph fy Lyford, Washington, D. C. 

Although around August is the time 
of year you would normally least think 
of buying furniture, we make it the 
great furniture month of the year by 
turning to account well-defined trade 
conditions. We save you money in these 
sales, hence you buy now to save money, 
and because the furniture is the kind you 
like and would buy at full prices — if 
the chance to save were not presented. 
We'll hold purchases till fall— free. It's 
more than worth your while to come to 
the city to make your furniture pur- 
chases during this sale if out of town 

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for the summer. And from Baltimore 
and Washington (we've had customers 
come from Richmond and farther off) ; 
from Trenton, from all over eastern 
Pennsylvania. We have gathered abun- 
dantly — spread a magnificent feast. 
And as added emphasis to the fact that 
you may save fourth — third — half, there 
is the further fact that the furniture is 
the high-grade sort we regularly carry 
— sent, to a large extent, by our regular 
suppliers. Not the thr own-together sort 
made by factories whose specialty is the 
poor stuff made for alleged " sales." 
There's no furniture lack that this sale 
can't supply in fullest measure — be the 
want for modest cottage, palatial home, 
club or hotel; though not all the furni- 
ture on the floor is reduced — you'll dis- 
tinguish the specially priced by the sale 
tags. — Gimbel Brothers, Philadelphia. 

Kitchen cabinets. Do you want to en- 
joy a vacation from the kitchen drudg- 
ery, during these hot days? One of our 
kitchen cabinets will give you hours and 
even days of rest and vacation from 
work by its wonderful saving of steps, 
perfect utility, and by its economy of 
space. Once our kitchen cabinets are 
used they will never fail to be one of the 
indispensable articles of kitchen furni- 
ture. You can buy any one of our fine 
assortment on the easy terms of 50c 
per week. — C. B. Parish $ Co., Colum- 
bus, Ohio. 

Sentiment — Art — Durability Combined 
in the Beautiful Fibre of Solid Ma- 
hogany. — Solid mahogany — like a dia- 
mond, an oriental rug or rare old wine, 
it always holds its position as the most 
dignified of furniture. 

In prices each piece is invariably less 
than you can duplicate it for elsewhere. 
— Chamberlin-Johnson-DuBose Co., At- 
lanta, Ga. 

Now that summer is here, why not get 
something pretty for that nice parlor of 
yours. — H. G. Johnston, Marion, Ind. 

For the restful nooks in and around 
summer homes — Cool, comfortable furni- 
ture. — Marshall Field $ Co., Chicago, III. 

Summer Furniture. If you're going to 
stay at home you will want your porch 
and lawn as comfortable as possible, for 
you will practically live out there all 
summer. — Schipper § Block, Peoria, III. 

Sideboards and Buffets. Real worth 
in construction, beauty and elegance in 
design, attention to details in the fine 
points of cabinet work, finest finish — 
these are points of excellence which mark 
each and every board in our big exhibit. 
— The Household Fair, Kansas City, Mo. 
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445 



And while we don't mean to slight the 
other woods in any way (the stock is 
brimful), we call attention to the great 
wealth of solid mahogany upon our 
furniture floor. Designs especially for 
holiday buying. A stock unapproached 
in numbers, or in exclusiveness of de- 
signs. 

Years ago our grandmothers had chests 
of drawers — wide and low, made per- 
fectly plain, and big enough to hold all 
the family linen. 

Somebody thought they were too bulky 
and began making changes in them. 
They grew narrower and higher, a 
mirror was added — and chests of draw- 
ers turned into chiffoniers. 

Perhaps no other piece of furniture 
made is so useful nowadays. — Schipper 
$ Block, Peoria, III. 

Enjoy your veranda and lawn this 
summer. For real comfort, ease and 
summer pleasure, rest and soothe your- 
self in one of the celebrated old Hickory 
Chairs. They are made entirely of hick- 
ory from original designs. Last a life- 
time in sunshine or rain. — Jas. T. Bain, 
Woodstock, Ont. 

Of the many styles of furniture espe- 
cially adapted for summer use, none is 
more attractive than green cedar. It is 
made from Adirondack white cedar with 
the bark stripped off and stained to a 
dark, forest green. It suggests the 
" Mission " styles ; with its heavy legs, 
good-sized seats and backs, with com- 
fortable arms. It is built to last and 
give satisfactory use. — The Wanamaker 
Store, New York. 

The last week you can buy furniture 
at these prices. It behooves you to hurry 
a bit — and it will pay you to do so. No 
other such saving will be yours until 
August. We'd like to sell furniture for 
as little the year 'round, but makers 
won't make concessions only twice a 
year. A small deposit will hold any 
piece for you until you're ready for it. 
Don't delay, please. — Adams Dry Goods 
Co., Neio York. 

Here's a furniture offer for Monday 
that beats the world. — The Anderson 
Furniture Co., Buffalo, N. Y., Feb. 14, 
1893. 

The way you look at our furniture 
sale, just launched, is what interests us. 
It may not be the largest furniture sale 
in Europe, Asia, Africa, Australia and 
America, but does it meet the public de- 
mand for good furniture at the prices 
the public wants to pay? That is the 
point, and we answer " Yes," and here 
are a few clinchers for to-morrow. — A. 
D. Matthews' Sons, Brooklyn, N. Y. 

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The liveliest furniture selling of the 
month. All sorts of furniture in a great 
half-price clean-up.— The Wanamaker 
Store, Neio York. 

Furniture at half prices. Perhaps you 
need a new rocker, table or other piece 
of furniture to take the place of the one 
which some time since was pronounced 
too shabby for further duty, yet not re- 
placed. Fill the vacancy and save half 
the regular price. — Joseph Home Co., 
Pittsburg, Pa. 

Flint's fine furniture. Spring patterns. 
All our new spring patterns will be on 
exhibition Monday next. The few old 
patterns which remain will be closed 
out at greatly reduced prices. — George 
C. Flint Co., New York. 

Exposition samples. The furniture 
workers' best efforts were given to the 
making and finishing of the sample 
pieces to be displayed at the great fur- 
niture exposition at Grand Rapids, Mich., 
and Chicago, 111., and now we have 
scooped in the cream of their best pro- 
ductions — over two thousand pieces.— 
Hartman Furniture and Carpet Co., Chi- 
cago, III. 

Fine furniture. An incoming season 
never brought us so much splendid fur- 
niture as the present stock displays. We 
have been gradually raising our standard 
of quality ever since this store opened, 
until we can now truthfully say that the 
best things from the furniture world 
may be found here. We believe that buy- 
ing trashy furniture is the most ex- 
pensive investment one can make. So 
we try to sell honest furniture — furniture 
that will wear and hold together, at the 
lowest prices that such things can be 
sold for. That's your kind, and you 
will see as much of it in no other store 
as we are showing. Handsome styles, 
highest qualities and reasonable costs are 
the foundation on which this business is 
building. Suppose you look through our 
stock the next time you buy a chair, a 
lounge or a houseful of furniture. It 
will not take long, we might save you 
considerable money and you will surely 
be welcome. — Chase § West, Des Moines. 

Big crowds attending our sales of 
upholstered parlor furniture. It requires 
no magnifying glass to recognize the 
genuineness of the bargains, for bargains 
they are of a verity. — Stumph §• Lyford, 
Washington, D. C. 

Furniture facts, with a few remarks 
regarding the policy of our concern. — 
Carlile fy Kerr, Columbus, Ohio. 

Furniture prices split below the line 
of true clearance. — J. E. Libby Co., 
Portland, Me. 
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ADVERTISERS CYCLOPEDIA 



This third floor furniture store, with its 
twenty thousand square feet of floor 
space, has the reputation of selling fur- 
niture at closer prices than can be ob- 
tained anywhere else in Rochester. Very 
well. From these low prices of every day 
here we are going to give you for one 
week the chance to save from fifteen to 
fifty per cent. If we took every page of 
this newspaper to-day to tell our story 
it would still be incomplete. If you'll just 
get here to our third floor as soon as 
possible wares will tell their own story. 
On every piece of furniture that is re- 
duced in price there's a big yellow ticket 
with this week's price on it. Things look 
mighty yellow up here, we can assure 
you. Now, just make your way here as 
soon as possible — Sibley, Lindsay $ Curr, 
Rochester, N. Y. 

One of the great secrets of good house- 
keeping is how to make the best showing 
and secure the greatest comfort for the 
money spent — furniture of enduring 
goodness, at moderate cost, is found here 
this week. Here is such variety — each 
piece is worthy and every piece that bears 
the sale tag is a great bargain. — /. iV. 
Adams $ Co., Buffalo, N. Y. 

No home is a home at all without a 
dining room of some kind, and our 
friends who live in " rooms " and take 
their meals in public or semi-public places 
are generally the ones most heartily ready 
to agree to that fact. Toronto, how- 
ever, is a city of homes. Nearly every 
family has a dining room of its own. 
Our furniture sale news for to-morrow 
will have a very wide application, indeed. 
For we detail below the economical op- 
portunities of this great furniture move- 
ment in dining room furniture exclusively 
to-day, and to-morrow will be the day 
to refurnish that most homelike of rooms. 
•—Simpson, Toronto, Ont. 

Easter will soon be here. With its 
glories of flowers and sunshine. Then 
the weddings will begin to boom. We are 
helping some of the couples to plan for 
the future now, and we are willing to 
extend our services to all who can avail 
themselves of our experience. Fitting up 
the home is our specialty. We can help 
you more than anybody in the world 
when it comes to that. Everything you 
need to make home happy. All the 
furniture, the carpets, the pictures. The 
lawn furniture, the piazza furniture. The 
cradle, the baby carriage, when the time 
for these indispensables comes along. 
Not too early to do a lot of planning 
now. So come. — Bruce, Filley <$ Co., 
Hartford, Conn. 

Bed room simplicity and elegance. The 

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simplicity and elegance in bed room fur- 
niture which is now universally sought 
finds complete expression in our choicely 
selected stock of bed room furniture. — 
Miles Pease Furniture Co., Los Angeles. 

Morris chairs are cordial helps towards 
the rest one wishes to enjoy in the even- 
ings after the day's work is done. Be- 
fore an open fire, or beneath the soft 
light of lamps, with a good book — but 
picture the scene yourself! The Morris 
chairs all have ratchet backs and broad 
flat arms. — Wanamaker's, Philadelphia. 

One will find it a pleasure to roam 
through the various aisles of this great 
furniture store — the stock of which is 
like none other — possessing a tone, 
character and individuality all its own. 
Whether you have an entire house to fit 
out, or just a single piece to buy, it will 
pay you to come here, as nowhere else, 
do we believe, will be seen such excellent 
variety, such originality and beauty of 
designs and such goodness and quality at 
the price. Indeed, your furniture buying 
will be done most pleasingly and econom- 
ically at the Simpson-Crawford Co. 
store. — Simpson-Crawford Co., New 
York. 

United Crafts furniture. Rarely beau- 
tiful, possessing a character distinctly 
its own. A word from its originators and 
makers: In providing comfort or con- 
venience, assuring utility, and securing 
thorough construction, harmony of line 
and refinement of color, in every object 
that leaves our workshop, we feel that 
we fulfill our duty as artists and crafts- 
men; that we are working for a definite 
and high purpose: that is, the improve- 
ment of the public taste ; that we are put- 
ting forth our personal effects to realize 
the meaning of an art developed by the 
people, for the people, as a reciprocal 
joy for the maker and the user. — C. C. 
Fuller $ Co., Hartford, Conn. 

You must buy now to secure the bet- 
ter furniture, to save a large amount of 
money, to be satisfied with your invest- 
ment, to get the best living out of your 
income, to have a better furnished home 
than you had dared hope for, to have a 
snug little sum laid away that you had 
expected it would be necessary to spend. 
— Wanamaker's, New York. 

Mahogany as a character study. The 
rich mellow quality of this beautiful 
hardwood finds perfect emphasis in our 
productions for the dining room. Char- 
acter and personality, with a certain air 
of gentle breeding, are the influences 
that tend toward the perfect treatment of 
so important a room. — Grand Rapids 
Furniture Company, New York. 
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447 



Profit for furniture buyers. If we can 
direct the thought of the household din- 
ing-roomward to-day, we shall accom- 
plish what we wish, and make you happy. 
Our furniture people wish to close out 
immediately several numbers of dining- 
room pieces where there remains but a 
single sideboard, table, buffet or set of 
chairs of a pattern. These take up room 
on salesfloors which is demanded for other 
purposes at once. They are not old or 
undesirable styles. On the contrary, the 
fact that there's but a piece or two of a 
pattern remaining, speaks for their 
worth. Facts and figures given below 
tell briefly what the saving may be by 
giving immediate attention to new fur- 
nishings for the dining room. — Sibley, 
Lindsay '$ Curr Co., Rochester, N. Y. 

Washstand Handiness. — Some rooms 
used as sleeping rooms are full when the 
bed is up — not even allowing room for an 
ordinary washstand. There is where the 
handiness of these washstands comes in, 
for they take up scarcely any room — go- 
ing into any out-of-the-way corner, but 
still answering all their requirements. 
Japanned in art colors, wrought iron 
frame, enameled basin, jug and soap 
dish, handily priced. — Alfred Edmond- 
son, Morecambe, Eng. 

Furniture — Weathered Oak. — There is 
distinctive tone to weathered oak furni- 
ture that makes a piece or two of it de- 
sirable in every house — and this season 
the patterns are finer than ever. We are 
telling about some exceptional values in 
weathered oak to-day — and some couches 
and bureaus that should go in a hurry. 
But the whole furniture store is full of 
the new things — Brooklyn never had such 
a showing of fine pieces. — Abraham §• 
Straus, Brooklyn, N. Y. 

Furnishing the Summer Home. — Now 
that the warm weather is here, the coun- 
try home is the pre-eminent thought of 
the moment. We have everything you 
need for refurnishing your house — city, 
country or seashore — from parlor to 
kitchen, completely, comfortably, taste- 
fully, reasonably. — Woodward S[ Loth- 
rop, Washington, D. C. 

Furniture for Summer Comfort. — It's 
a glaring shortcoming to lack an ample 
supply of comfortable, appropriate sum- 
mer furniture — for the living-room, par- 
lor, piazza and lawn. Inspiration is 
easily to be derived from this showing 
of the most appealing pieces for sum- 
mer | use — chairs, settees, rockers, the 
extreme of comfort, but simple; in a 
great variety of types, but all moder- 
ately priced. — /. N. Adams $ Co., Buf- 
falo, N. Y. 

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There is many a piece of furniture 
kept because of association's sake, but 
not used because worn out. Why not 
make it usable? We have the very best 
facilities for re-upholstering furniture— 
not expensive, either. Costs less to have 
it fixed over in the summer. Can do it 
while you are away — keep it for you 
until autumn and return it to you spick 
and span with only a moderate charge 
for the work done and no storage 
charges. — Abraham $ Straus, Brooklyn. 

Bachelors' Necessities.*— The comfort 
seeking bachelor need but come here to 
realize his idea of correct furnishings for 
a den or his apartments. Our line of 
weathered oak novelties offers a broad 
field to choose from, and many things 
that perhaps you had not thought of. 
Smoking tables, bookcase and smoking 
companions, easy chairs, big comfort- 
able rockers for stout men, couches, card 
tables, etc., all are here in an enviable 
variety, and at prices that are surpris- 
ingly low. — Hudson's Bay Stores, Van- 
couver, B. C, Can. 

From our own workshops come what 
we believe to be the best reproductions 
of Colonial, Sheraton, Chippendale and 
Hepplewhite furniture. In all but age 
and sentiment they equal the originals. 
Large facilities and direct distribution 
enable us to make them at moderate 
cost. — Schmitt Brothers, New York. 

Colonial Furniture at Large Reduc- 
tions in the February Furniture' Sale. 
There is more than faddishness in the 
popularity of Colonial Furniture. It is 
artistic in the highest sense. Pure 
Colonial Furniture is noble in its sim- 
plicity, in the grace of its lines, in the 
strength of its beauty. Colonial Furni- 
ture of the best sort is a considerable 
factor in this February sale. A room 
in the front of the fourth floor is devoted 
to it entirely. Other Colonial pieces are 
scattered through the general stock. And 
it is fine furniture — splendidly made as 
well as beautiful. — Abraham $ Straus, 
Brooklyn, N. Y. 

It being mid-winter the demands for 
personal needs are light. It's just the 
time to fill in the gaps that you have 
noted in the furnishing of your home. 
Every sort of furniture for every room 
in the home is included in this sale. To 
the young wife or any thrifty house- 
keeper who is saving to add comfort and 
beauty to their home this sale will enable 
them to buy at prices she can afford 
the furniture she wants which at regular 
prices and times, perhaps, could not be 
secured without extravagance. — Stickley- 
Brandt Co., Binghamton, N. Y. 
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448 



ADVERTISERS CYCLOPEDIA 



A Story of Comfort. — The greatest 
geniuses of the furniture world have 
turned their attention and skill to pro- 
ducing high art summer furniture. No 
other southern house ever attempts what 
we do in summer stuff, and we have never 
shown so truly an artistic array as this. 
The designs suggest at once com- 
fort and repose, combined with durabil- 
ity and beauty of line; pleasing to look 
at, luxurious to recline in. — Chamberlin- 
Johnson-DuBose Co., Atlanta, Ga. 

Tables and Stands. Don't forget the 
big furniture store on the third floor here, 
when you are searching for things to 
give. Something in the way of a table 
or stand may fill the gap — a jardiniere 
stand, a tabourette, a foot rest, a card 
or sewing table. Are we right? — Sibley, 
Lindsay 8/; Curr Co., Rochester, N. Y. 

Newness Predominates. Newness per- 
meates the very air of this big furniture 
store. We breathe newness and talk 
newness from morning till night. Yet 
newness and oldness are in a sense 
synonymous. Some of our newest styles 
were designed away back in the Colonial 
days or in the Napoleonic times. Lovers 
of fine furniture have approved the old- 
fashioned sorts that were graceful, com- 
fortable and artistic. No modern home 
is complete without furniture of old 
Mission, Washingtonian and Mayflower 
periods. Thus it is that furniture de- 
signers of the present day take their 
ideas from the designers of many genera- 
tions ago. Of course all our furniture 
does not reflect olden fashions. Many of 
the pieces are distinct 20th century cre- 
ations which combine all the art in out- 
line and dexterity of carving that can 
, be conjured into them. A short sum- 
mary of some of our latest arrivals will 
convey to you a hint of what our modern 
stock contains. — Barker's, Los Angeles. 

Chiffoniers and dressers at sharp 
price reductions that will place them in 
homes of the thrifty in a hurry. And it's 
the necessity of a quick dispersal of 
our altogether-too-large stock that 
prompts this unexampled " price whit- 
tling." If you are willing to assist us 
in reducing its proportions we will re- 
ward you handsomely — which is abun- 
dantly proven in these few items. — J. 
Scott Inglis <$; Co., Scranton, Penn. 

Rest! Rest! Rest! 

In an easy Morris Chair. 

And I would that my tongue could utter, 

A tribute to rest so rare. 

For rest and comfort there is nothing 
to compare with a good Morris chair. 
We carry the best in this as in other 
lines. — Frank Pry or, Pueblo, Cal. 



Summer Furniture for cottage, porch 
and lawn. For the cottage nothing equals 
White Enamel Furniture; its pure white- 
ness and plain lines suggest freshness and 
coolness. For the porch, library and 
lawn we have the largest and most at- 
tractive line of summer furniture we 
have ever shown, and it comprises rock- 
ers, settees, chairs, couches, tables, etc.* 
in reed, rattan, old hickory, Adiron- 
dack silver birch and prairie grass. We 
also show an extensive assortment of 
lawn swings. — Washington D. C. 

Attractive Furniture for the Dining 
Room. — Our line of dining room furni- 
ture is exceptionally strong. We make 
it a point to have it so. Those late ar- 
rivals cannot fail to please you. The 
designs are entirely new, and for out 
and out values they have no equal. New 
buffets, new china closets, new chairs; in 
fact, everything new that pertains to the 
dining room, in both the weathered and 
golden finishes. — The Grote Rankin Co., 
Spokane, Wash. 

Is marriage a failure? Not much! At 
least you wouldn't think so if you saw 
the number of couples that come to 
Spear for their furniture and carpets — 
Spear's room outfits are the talk of the 
town. — Spear <$• Co., Pittsburg, Pa. 

The hardest question for you to solve 
is, " Where am I going to get my furni- 
ture? " There is just this about it: You 
will trade where you can better yourself 
by so doing. Our store is thrown open to 
you. The goods are for you to select. 
Not one store in Denison can make bet- 
ter deals with you than ours. Our terms 
are bound to be most satisfactory, and 
even if you don't buy, you can come in 
and talk it over. We will do our best 
to please you and explain our good 
points. We cordially invite strangers 
within our doors. You are welcome here 
and every courtesy is yours. — L. O. A. 
Brown, Denison, Tex. 

Rattan for Ease. — That is one feature 
about rattan furniture that makes it so 
popular— it is comfortable. This is due 
to the pliable nature of the rattan — 
woven by hand, it has a certain amount 
of "give." It's decidedly artistic, too 
— graceful and pleasing to look at. And 
it lasts a long time. We have many 
styles to choose from — you can see a 
number in our window. — Tull <|- Gibbs, 
Spokane, Wash. 

It's time for reflection! What's needed 
in furniture? Whether right away or 
next week, or next month, or month 
after, you're invited to come in here and 
look around — learn more of what's here. 
— Cassaday, Alliance, O. 



FURNITURE 



OF SELLING PHRASES 



449 



The city apartment or the suburban 
home may be fitted with reed, rattan and 
other appropriate summer furniture at 
quite small expense. In our show 
rooms may now be seen pleasing ex- 
amples of dainty, cool and thoroughly 
comfortable and restful groupings of 
summer furniture and decorations suit- 
able for use in town, seashore, country 
or mountains. — George C. Flint Co., New 
York. 

Silver gray birdseye maple furniture. 
The most charming of the new finishes is 
in this bedroom suit in selected birdseye 
maple, tinted a French gray, in satin fin- 
ish. Fashioned on quaint Mission styles, 
with simple straight but effective out- 
lines; cabinet work and detail faultless. 
Large fancy shaped mirrors of heavy 
French plate. The ideal suit for a 
dainty bedroom; specials for this week 
only. — Ludwig, Bauman § Co., New 
York. 

We say that the most handsomely as- 
sorted variety ever seen in this vicin- 
ity, at any time, is here displayed, beck- 
oning you to an inspection. It's a true 
tale of economy — the best returns for 
the money spent — and that's what the 
careful holder of the family purse most 
desires. Thorough care used in the con- 
struction of each detail, hand rubbed, 
polish finish, heavy double bevel plate 
mirrors. — Brooklyn Furniture Company, 
Brooklyn, N. Y. 

Smart parlor suit chance, but it's for 
two days only. No one who wants a 
well made, pretty and up-to-date three 
or five piece parlor suit will stand on the 
order of their coming for one of these. 
They are made of good new materials, 
and their finish and workmanship are of 
the best character. The bargain is so 
apparent that we do not deem it neces- 
sary to dwell long upon the matter. The 
sale is limited to two days — Monday and 
Tuesday. — Hahne $ Co., Newark, N. J. 

Golden opportunities among golden 
furniture — Tables, chairs, divans, tete-a- 
tetes, cabinets — not a suggestion of dross 
about them. The airy shapes that furni- 
ture dreams are made of. Light as to 
legs, lovely as to outlines, dainty as to 
designs. — Chamberlain- Johns on Du Bose 
Co., Atlanta, Ga. 

Marriage and Morris Chairs. — Two 
prime items. If every home had at least 
one Morris Chair there would be less 
talk of the failure of marriage. Noth- 
ing makes a man long for home more 
than a comfortable chair like these — 
and they are at very small cost. — Abra- 
ham $• Straus, Brooklyn, N. Y. 

Furniture for Porch and Lawn.— At 

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last a touch of weather when living out 
of doors is a pleasure. Comfortable 
porch furniture makes the balmy air 
doubly enjoyable. After the long,' tedi- 
ous winter people are delighted to sit on 
the porch, on the lawn and in the garden. 
We are ready, fifth floor, west, with all 
sorts of furniture for out of doors at the 
lowest of prices. — Joseph Home Co., 
Pittsburg, Pa. 

Something Interesting in Furniture. — 
There's never a dearth of great furniture 
values at " The Big Store." You see, we 
establish our own precedent for value- 
giving and, trade-bringing; we set a 
lively pace — and naturally must always 
keep up to it. Thus, you'll always find 
big doings in our big furniture depart- 
ment which occupies almost the entire 
fifth floor of this great establishment. 
To-morrow's coterie of specials will read- 
ily be acclaimed as exceptional by all 
those who see them. — Kaufman's, Pitts- 
burg, Pa. 

Actual markdown prices on furniture 
that cut profit. — Hahne $ Co., Newark. 

One often wishes to pick up an odd 
bedroom piece — to fill a need or match 
a broken set. We always have pieces 
to meet this want — odd bureaux, chif- 
foniers, dressing tables, washstands, mir- 
rors, et cetera. — /. Crawford Green $■ 
Son, Troy, N. Y. 

The foolish men are the ones that are 
not wise. The men who buy a bedroom 
or. parlor suite without first getting our 
prices are not wise. Watch our windows 
closely. They'll prove to you that now 
is the time to buy, even if you don't want 
the furniture until later. We will store 
it until wanted, without charge. — The 
York Furniture Company, York, Pa. 

Our purchase of spring goods largest 
in the State. We contracted for the 
entire output of several manufactories. 
You know the benefit derived from such 
purchase. Buying trainloads of furni- 
ture, why shouldn't we buy cheap? Why 
can't we sell cheap? See the hundreds 
and hundreds of samples to select from. 
There is not a house in all this land that 
can show a more complete line of home 
furnishings.— Tenth § Penn, Pittsburg. 

Rest your weary head upon one of 
these chair head cushions. — G. L. White 
$■ Co., Columbus, Ohio. 

In the window you may see a fine dis- 
play of ideal mattresses, "The Oster- 
moor." That they are even better than 
they look, may be proven by pointed 
questions. Please catechise us.— The 
Chamberlain Furniture and Mantel Co., 
New Haven, Conn. 
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Thrifty housekeepers who deal here 
have long since learned that no other 
store compares with Lampe's offerings in 
furniture and carpets. Always the new- 
est and most reliable merchandise offered 
at the lowest possible prices. — H. H. 
Lampe $• Co., Altoona, Pa. 

Our assortment and display of furni 
ture and home furnishings is so wide 
that we can hardly fail to please any 
taste, and we can please many tastes not 
otherwise pleased because of the dis- 
tinctive character of our goods. We 
could keep on telling you forever about 
our stores, our facilities for serving you 
and our desire to merit the honor of 
your patronage. But after all the surest, 
speediest and safest way is to put us to 
the test by coming to the store in per- 
son. — The Messersmith Stores, Buffalo. 

" Worth " is denned as that quality or 
combination of qualities that makes one 
deserving of esteem, trust and honor. 
Now, "worth" in furniture is no more 
to be juggled with than a man's char- 
acter. Some dealers have an eye more 
to the profit account than to the qual- 
ity of their goods. A little patching here 
and varnish there, and then representing 
the article as "just as good," is a com- 
mon practice very much to be decried. 
Boutell Brothers' furniture has a stan- 
dard. It is in every sense of the word 
worthy. We have only good furniture — 
furniture made in the good old fashioned 
way and our prices are no higher than 
are asked for inferior goods, and every- 
thing is brand new. — Boutell Brothers, 
Minneapolis, Minn. 

Chairs with Colonial airs. Faithful re- 
productions in contour wood and finish. 
Bringing the very atmosphere of the 
Colonial home into houses of to-day. 
Lovers of Colonial furniture will find a 
rich assortment at Cowperthwait & 
Sons', at pleasing prices. They are of 
polished mahogany, intensified with 
crotch mahogany embellishments in the 
parts that form the back. The old-time 
rush seats contrast strikingly with the 
rich woocl. — Cowperthwait <% Sons, New 
York. 

We present this season what is con- 
ceded to be the most noteworthy array 
of summer furniture ever collected by 
one organization. In variety it is equal 
to the best display ever made at any of 
the great trade expositions of furni- 
ture. In quantity a new record is estab- 
lished. The principal lines included are 
Adirondack silver birch, reed, rush, 
bamboo, fancy cane and oak. All the 
favorite staple designs are shown, and, 
in addition, scores of exclusive designs 

FURN 



made up in our own factories. Inci- 
dentally, our factory facilities enable us 
to execute special orders in various 
woods — promptly and at moderate prices. 
Whether you are in the market for a 
single piece of porch furniture or a 
complete outfitting for the out-of-town 
house, these unmatched assortments must 
appeal to you. — B. H. Macy $ Co., New 
York, N. Y. 

Furniture of the prairie. The broad 
wastes of the West have their uses in 
contributing to the comfort of man. 
This smart furniture of prairie grass, 
cool and sturdy, adds an indescribable 
charm to the summer home. For room or 
veranda it takes the place of prefer- 
ment. — Cowperthwait §• Sons, New York. 

Fall is nearing rapidly, and soon the 
great store will be throbbing with the 
return of pilgrims from all parts of the 
country, and even now the new goods 
are crowding our space. If anything, 
therefore, the opportunities in the Great 
Furniture Sale are greater as its end 
draws near. Thousands of homes have 
been made brighter, handsomer and more 
comfortable by the economies afforded, 
and it is the usual thing to have cus- 
tomers say they were drawn here by the 
wonderful purchases made by friends. 
There are plenty more bargains, but the 
sale will last but a few more days. — 
Abraham § Straus, Brooklyn, N. Y. 

Don't you want a pretty dresser? If 
you do, now is the time to get it, for 
we have just received a lot of beauties. 
They are in the latest fashions, with up- 
to-date conveniences. — Ingram $ Bird, 
Sacramento, Cal. 

One of the great furniture specialists, 
whose art is devoted entirely to the cre- 
ation of leather upholstered furniture, 
sold us $50,000 worth of as fine fur- 
niture as was ever placed on sale in 
Chicago at a reduction from regular 
wholesale prices of fully one-third. Ev- 
ery patron needs one or more pieces' of 
this magnificent furniture, and at the 
prices now asked no one need refrain 
from buying the best. — Mandel Brothers, 
Chicago, III. 

Simple, chaste, dignified patterns, 
rather than showy " stylish " pieces. We 
make no attempt to give you " a whole lot 
for your money" — so much flashy plush 
or satin, or so much vulgar carving. But 
we take your dollars and turn them into 
substantial, plain, simple, yet beautiful 
furniture that will never grate on one's 
nerves or become a horrible nightmare to 
the unfortunate people who have to live 
with it. — Wanamaker's, Philadelphia, Pa. 
ITURE 



OF SELLING PHRASES 



451 



We have ready what is conceded to be 
the most noteworthy array of summer 
furniture ever brought together. It em- 
braces, unequaled varieties in Adiron- 
dack silver birch, reed, rush, bamboo and 
oak — many of the pieces made in our 
own factories. It is an exhibit of com- 
manding importance — to the lover of art- 
istic furniture because it is quite unlike 
any other furniture display on record; 
and to the home furnisher — the buyer — 
because the economies it presents are 
positively unmatched. — B. H. Macy $ 
Co., New York, N. Y. 

Typical of Our Dining Room Furni- 
ture. — Here's a dining room suit that's 
typical of the balance of our dining 
room furniture — honest furniture. This 
suit is highly polished quarter sawed, 
golden oak. The same design worked 
out in each piece. The massive column 
legs of the table, the roll columns, and 
pilasters on the sideboard and china 
cabinet. Massive in proportions, yet 
not of the "hatchet and glue pot" or- 
der, but a refined design carried out on 
ample proportions. — Carmichael Furni- 
ture Co., Atlanta, Ga. 

It would seem entirely unnecessary 
to include in this sale the pretty parlor 
pieces displayed in our Green Room. 
But there are many suits and odd pieces 
that must be replaced. This room con- 
tains only the best of its kind. Every 
piece is made by factories noted for 
dependable, guaranteed work. A visit 
here will prove interesting and profitable. 
— Emery, Bird, Thayer $• Co., Kansas 
City. 

The designs are handsome, and from 
the aristocratic mahogany down to the 
popular and staple oak you will find 
exactly what you want in our assort- 
ment of new Hall Furniture, and all at 
the fairest prices. — A. Brown $ Son Co., 
(Schenectady, N. Y. 

On Thursday we will sell at hitherto 
unheard of prices the magnificent col- 
lection of " Craftsman " mission furni- 
ture now in Vantine's new store on Fifth 
avenue. It is an event ranking in im- 
portance with the most celebrated of 
our great sales. The name of Vantine 
is synonymous with the highest excel- 
lence in art furnishings. Only a few 
weeks ago the Vantine firm decided to 
open a store on Fifth avenue to be de- 
voted to the sale of mission furniture, 
and characteristically purchased only the 
best assortment of the newest types. Al- 
most immediately, however, it was con- 
ceived that such a departure was not in 
line with the well known exclusive princi- 
ple of the Vantine business, and it was 

FURN 



decided to abandon the adventure at 
once. Just as naturally they turned 
toward Abraham & Straus for quick dis- 
tribution of the entire stock at great sac- 
rifice. Their offer was immediately ac- 
cepted. On Wednesday next we will an- 
nounce in detail the sale of this great 
collection of Craftsman Mission furni- 
ture at prices actually less than those of 
the maker himself to the trade. The high 
artistic character of the furniture, its 
peculiar adaptability to summer use, the 
splendidly complete assortment and mar- 
velous prices combine to make this a 
most extraordinary occasion. — Abraham 
$ Straus, Brooklyn, N. Y. 

The first shipment of our $20,000 pur- 
chase from the manufacturers, who were 
overloaded with spring stock and needed 
cash badly. We had the outlet for this 
quantity and purchased the entire lot 
at sixty cents on the dollar. The first 
three cars to arrive were bedroom fur- 
niture, consisting of suites, odd dressers, 
chiffoniers, wash stands and toilet ta- 
bles, finished in golden oak, mahogany, 
birdseye maple and natural birch. 
Never have we made such a fortunate 
purchase, and every dollar's worth of 
the entire purchase will arrive during 
the month of May. This week it is bed- 
room furniture. Next week it will be 
dining room furniture. Everything for 
the dining room can be purchased at 60c. 
on the dollar, and every piece offered is 
of the latest spring style and finish. This 
will be the greatest money saving sale 
for furniture buyers ever offered in Co- 
lumbus, and coming at a time when 
you are just ready to buy, usually this 
opportunity comes at a time when you 
are not in the market. But now is the 
time. We must sell this entire purchase 
during the month of May. If you will 
watch our advertisements, every shipment 
will be announced and there is not an 
article of furniture needed for your 
home that you cannot find in this sale. — 
V. Loewer, Columbus, Ohio. 

The backward summer time leaves 
quite a stock of Old Hickory with us. 
The best furniture ever known for 
piazza, lawn, golf cIuds, etc., etc. To 
get it wet makes it all the stronger. 
Made from the hickory just as it comes 
from the woods. — Household Furnishing 
Co., New Bedford, Mass. 

Office Furniture. It is always our aim 
to offer the best of any article produced 
and the office pieces are absolutely per- 
fect. Especially designed for busy men, 
carefully made and put together by the 
most experienced craftsmen, they will 
last for years.— The D. M. Read Co., 
Bridgeport, Conn. 
ITURE 



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ADVERTISERS CYCLOPEDIA 



This is where some of the most amazing 
savings are demonstrated in the great 
February furniture sale — because the 
difference between actual value and sell- 
ing price is so great. Think of saving 
$38 on a handsome mahogany finish tap- 
estry suite that never sold for less than 
$148 regularly! Think of buying a 
Louis XV parlor cabinet for $49.00! 
And, mark you, our regular selling prices 
are lower than those of any other house 
hereabouts for like quality of ware. — 
Abraham $ Straus, Brooklyn, N. Y. 

Better and better are the values we 
are giving. Our painstaking efforts in 
selecting and buying have been repaid 
with the greatest array of genuine bar- 
gain offerings that this department has 
ever been able to bring to your attention. 
Strictly high-class furniture — furniture 
for every part of the house in new and 
beautiful designs, of most thorough 
workmanship and best quality — can be 
had now for very considerably less than 
you'd pay at other times. You should 
not miss a visit to this big furniture sec- 
tion. — Lit Bros., Philadelphia, Pa. 

Considering the quality of the furni- 
ture we sell you can't get better bargains 
anywhere. The special prices offered 
now ought to appeal to you. Remember 
buying furniture is different from most 
other things. You buy seldom, but you 
want it to last and be serviceable as 
long as it lasts. — Lion Furniture Co., 
Columbia, S. C. 

People who know and appreciate truly 
good furniture are taking advantage of 
our deep cut prices and supplying them- 
selves with the special articles they have 
needed or for which they have been long- 
ing. Not only are we selling all ordinary 
lines of furniture but our imported fur- 
niture de luxe is being sold at about the 
cost of importation. — M. Rich $• Bro. Co., 
Atlanta, Ga. 

Furniture can be bought for less money 
now than at any other time of year, and 
on easiest terms of credit. We are mak- 
ing a clean sweep of parlor, bedroom and 
dining room furniture at a great discount 
in order to make room for spring lines. — 
Peter Grogan, Washington, D. C. 

In no other store in the city can you 
find better assortments or better furni- 
ture. In no other store can you buy as 
good furniture for as little money. Hun- 
dreds proved this to their own satisfac- 
tion by shopping around Monday and 
yesterday before coming here to buy. 
Hundreds came here first, looked else- 
where and then came back here again to 
buy. We know you can't do as well any- 
where else and you only have to make a 



comparison yourself, to know it too. — 
Schelenburg's, Philadelphia, Pa. 

One thing in passing about summer 
furniture — from the very nature of its 
use it's bound to get wet or damp some- 
times. Now the wiregrass — dampness or 
a flood of water can't hurt it — it's grass 
in its natural state. And " Old Hickory " 
— made of natural hickory sapplings — 
tough as steel, with no glue to come 
apart. Keep these things in mind in buy- 
ing porch furniture. — Chamberlin-John- 
son-DuBois Co., Atlanta, Ga. 

An easy couch, an easy price. — Wat- 
kins Bros., Pueblo, Col. 

Ladies' desks, perfect little beauties 
which any woman of culture and refine- 
ment might feel proud to possess, but a 
third comes off the price of each. — Hen- 
nessy's, Anaconda, Mont. 

There's every kind and style repre- 
sented, from the plain and severe Old 
Dutch to the graceful and artistic Louis 
XIV., and nearly all are decorated with 
"green reduced price tags," presenting 
a novel, yet attractive appearance, as 
you glance up and down long rows of 
furniture elegance. — Hahne $• Co., New- 
ark, N. J. 

Adirondack silver birch. Our greatest 
individual line is made up of this silver 
birch — cut in the great North Woods 
and fashioned in our own Adirondack 
factory. The finish is the natural silvery 
sheen of birch saplings. The designs are 
sturdy, decidedly rustic — yet extremely 
comfortable withal. That this birch fur- 
niture withstands exposure in any cli- 
mate under almost any conditions makes 
it all the more desirable. — R. H. Macy 
$ Co., New York, N. Y. 

Under the cloak of simplicity a great 
deal of so-called " simple furniture " 
hides its crude bareness — its extremes of 
taste wherein character finds no expres- 
sion. We urge simplicity — but in a 
measure that imparts individuality, 
character and restfulness to a degree. 
In furniture for the living room and bed- 
room these principles find beautiful de- 
velopment. — Grand Rapids Furniture Co., 
New York, N. Y. 

A large space thickly covered with so 
many kinds of summer furniture that you 
wonder what they're all for. But each 
piece has its place, and each is the best 
of its kind. Reed furniture enameled in 
various colors, or stained, or in natural 
color with shellac finish. Grass furniture, 
grass matting covered furniture, silver 
gray maple furniture, fumed finished oak 
— all these for bungalow and indoor sum- 
mer use. (Prices and descriptions an- 
other day.) — Wanamaker, Philadelphia. 



FURNITURE 



OF SELLING PHRASES 



453 



The book nook must be well furnished, 
and nothing adds more to its appearance 
than a handsome and well made book- 
case. Book lovers are discriminating peo- 
ple; they are, moreover, possessed of 
good taste. They appreciate fine book- 
cases as well as fine books. — Stickley- 
Brandt Furniture Co., Binghamton. 

The store is replete with suggestions 
for summer home furnishings. Its equip- 
ment is complete in the fullest sense of 
the word. Furniture in every degree, 
from the pretty, inexpensive sorts for 
cottage and porch to the luxurious effects 
for the mansion, including mission and 
arts and Crafts furniture so pic- 
turesquely ornamental. Oriental rugs and 
rugs for the porch ruffled Swiss curtains, 
draperies, window shades, awnings, 
screens, china and glassware, linens, and 
in fact every possible requisite to make 
the summer house perfect, pretty and 
comfortable have been gathered with lav- 
ish hand. All degrees of quality, from 
good to very best, and all priced most 
moderately. — Blooming dale's, New York. 

Real Summer Comfort. Though the* 
genuine summer weather is somewhat be- 
lated it is apt to " hit " us almost any 
day now. And we can help you to make 
it bearable with every kind of an easy 
chair, rocker, settee, etc., for the porch 
or lawn, refrigerators that will keep 
things cool for the least expense, cottage 
chamber furniture, gas stoves and 
ranges, and oil stoves that will serve you 
well and economically. — C. C. Fuller $• 
Co., Hartford, Conn. 

We show about one hundred and fifty 
designs of chairs, which broadly grouped 
under one general name, may be desig- 
nated comfort chairs. There are many 
heights, widths and depths. Some are 
upholstered in leather, velour, brocade, 
and various art fabrics, others have ar- 
tistically shaped wood seats, arms and 
backs, and still others are made of reed 
and rattan, designed in desirable and 
ease-affording shapes. The mahogany 
and oak chairs may be had in either dull 
or highly polished finish, to conform with 
the room in which they are to be usedc 
Reed and rattan chairs are shown in both 
enameled and plain shellacked finish, 
enameled chairs will be colored to special 
order in accordance with the specifica- 
tion of patrons, without extra charge. — 
Geo. C. Flint Co., New YorK. 

If you're an admirer of dignified 
Colonial and mission furniture you'll cer- 
tainly see the exhibit we announce for 
this week. We've strengthened our al- 
ready large stock in these lines until it's 
certainly the most extensive in Chicago. 

FURN 



Special introductory prices will prevail 
during the exhibit— we've placed the 
prices where they're sure to popularize the 
styles— to result in a great distribution 
of this artistic furniture. If you desire 
to make home beautiful you should study 
the list.— Siegel, Cooper $ Co., Chicago. 

This chair is like a phonograph — it 
speaks for itself. You have only to look 
at its broad, deep seat to realize that it 
was built for tired evenings by the fire- 
side corner. No chair is successful that 
merely rests the back and legs. The arms 
and shoulders complain bitterly when 
they are fatigued, and the right sort of 
an arm chair can rest them. But it 
needs an extra high arm, which will lift 
the whole weight from the shoulder. You 
see the idea carried out in this design. 
The rockers here are extra broad, with 
an easy curve for a long rolling motion. 
Fumed oak with upholstery of Spanish 
leather. — Paine Furniture Co., Boston. 

Davenports, couches, lounges — what a 
wealth of solid comfort here! Some are 
richly luxurious, others substantially 
plain; all new styles and all at a quar- 
ter off. — Hennessy's, Anaconda, Mont. 

You will make no mistake, but make 
money, if you buy furniture here. We 
have a splendid assortment, every piece 
fresh from the factory, and we are of- 
fering these at prices that we are sure 
are in accordance with the purse of any 
one contemplating purchasing furniture. 
— The Bechlin Co., Bay City, Mich. 

Ideal furniture for ideal summer days. 
The hints that follow may be helpful. 
It runs the whole gamut of summer fur- 
niture, bamboo, reed and rattan, wire- 
grass, " Old Hickory " and the like. In 
selecting we have made it a point to 
bring furniture ideal for summer yet 
useful the year round. — Chamberlin- 
Johnson-DuBose Co., Atlanta, Ga. 

Some floor samples of brass bedsteads, 
dressers (or bureaus) and chiffoniers 
have been blue-penciled. Popularity has 
its penalty — odd lots and broken lines 
naturally accumulate most rapidly in 
the most popular furniture store in Chi- 
cago. An odd piece is as valuable to 
you — style and price suiting — as though 
picked from a hundred like it. These 
savings are worth while. — John A. Colby 
Q Sons, Chicago, III. 

Porch shades which exclude the sun 
but woo the breeze. — B. Lowenstein # 
Brothers, Memphis, Tenn. 

Worth thinking of and thinking in — 

A cozy, green, " openwork " armchair 
that the breeze can blow through.—/. 
Crawford Green #• Son, Troy, N. Y. 
ITURE 



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ADVERTISERS CYCLOPEDIA 



First impressions are generally the 
most lasting. A nice, comfortable, in- 
viting hall makes a guest feel doubly 
welcome. Surely this part of the home 
should not be overlooked. We can be of 
material assistance in helping you fix 
up your hall. — Burpee Furniture Co., 
Rockland, Me. 

Hot summer days may seem an inop- 
portune time to sell upholstered furni- 
ture. But we have done it every day this 
week. Sold lots of it. Just because we 
have cut the prices down from one-third 
to one-half of regular prices. Prudent 
buyers are anticipating next Winter's 
wants and buying right along. — Tull S[ 
Gibbs, Spokane, Wash. 

" Good furniture need not be expensive 
furniture." That's one of the lessons 
taught by this mid-summer furniture 
clearance sale of ours. Two surprises 
salute every visitor as she (or he) steps 
off the elevator on to the furniture floor. 

First Surprise — The variety, beauty 
and amount of this furniture stock. 

Second Surprise — The inexpensiveness 
of the really good pieces. — /. R. Libby 
Co., Bangor, Me. 

The trouble with most special summer 
sales of furniture of recent years is 
that, instead of affording an opportunity 
to purchase really meritorious furniture 
for less than its value, they too often 
merely provide a means of paying every- 
day prices for qualities that a good 
store would hardly care to carry in reg- 
ular stock ; and that, doubtless, is the rea- 
son why such sales have lost so much of 
their old-time popularity. 

While it is true that even the usual 
summer sales of furniture present some 
opportunities for real economy, the best 
time to buy furniture at a saving is 
when a high-class regular stock is to be 
cleared of its own odds and ends; and a 
clearance and reduction sale of that sort 
will begin here next Monday morning. — 
Straivbridge fy Clothier, Philadelphia, Pa. 

Charge your memory with the fact that 
it will pay you handsomely to buy your 
furniture here this spring. — Stickley- 
Brandt Co., Binghamton, N. Y. 

If one could go back to the seventeenth 
century Flanders and visit the homes of 
the wealthy burgesses, he would find 
sombre oaken pieces, richly and boldly 
carved, picturesque and sturdy of form — 
just such furniture as you would expect 
the hardy old Flemings to make — just 
such furniture we make here to-day — 
ideal for country house hall, dining room 
or den. — Geo. C. Flint Co., New York. 

Make the front porch comfortable. 

FURN 



Sunshine is good. Also quite hot. 
You've noticed it particularly in connec- 
tion with the front porch. But one must 
have the sun. Only necessary to screen 
the direct ray. This is possible with the 
Vudor Porch Shade. Made of the best 
Linden wood, weatherproof dyes and 
strongest twine. Soft colors make them 
restful to the eye. — Giddings Bros., Col- 
orado Springs, Col. 

All former bargains out-bargained. 
The ideal summer furnishing — Charming 
White Enamel. An immense gathering 
from manufacturers anxious to clear 
their factories, and who have made im- 
mense reductions to do so — all of which 
we pass to you. It's our purpose to keep 
the interest in these great value-giving 
occasions at fever heat by offering the 
newest and most seasonable merchan- 
dise at 'way below the lowest prices 
elsewhere. — The Brooklyn Furniture Co., 
Brooklyn, N. Y. 

Fine and artistic furniture for ele- 
gantly appointed homes. Never was 
there an August sale that contained so 
much furniture of the very highest char- 
acter and elegance — never before, in any 
store anywhere, were the appointments 
for artistic homes offered in such broad 
array at such positive concessions on 
prices already fair. 

A chair or a sofa or table made of fi- 
brous material does not mean that it is 
usable only on the porch or lawn. Many 
people use this class of goods in different 
rooms of their homes throughout the 
year. Many prefer them to any other 
kind. — Jos. Home Co., Pittsburg, Pa. 

" Historic Old Hickory." Quaintly 
picturesque furniture, modeled after the 
favorite chairs of Andrew Jackson — and 
are sturdy and reliable as that famous 
statesman! To-day Old Hickory, the 
finest rustic furniture constructed, leads 
in popularity with those who appreciate 
its cosey comfort and its excellent work- 
manship and finish. Hickory, the strong- 
est of our native woods, enters solely into 
its manufacture. Frameworks are all of 
the young hickory saplings, with the bark 
intact. Seats and backs are hand woven 
of the undergrowth of the hickory bark, 
and are consequently of superior 
strength. Odd, graceful shapes, delight- 
fully original and truly rural, result 
from this combination, and the products 
admirably withstand wear and weather. 
Our assortment is the largest ever dis- 
played, and includes all the best designs. 
Very attractive, low prices, and an end- 
less variety of charming novelties. Send 
for illustrated catalogue of Old Hick- 
ory. — Ludwig Baumann $ Company, 
New York. 
ITURE 



OF SELLING PHRASES 



455 



Wire grass is really not grass at all, it 
is a clean, straight, tough, solid stem, 
without joints, some four feet long, 
growing in the great bog marshes of the 
northwest, with a mineral composition 
such that it is very pliable and retains 
this pliability indefinitely. It retains in 
the finished furniture the unique color 
of a beautiful green. The strength and 
durability of furniture made from this 
indestructible fiber in its natural state 
goes without saying, even when put to 
the hardest usage possible. — Chamberlin- 
Johnson-DuBose Co., Atlanta, Ga. 

A ramble over the third floor will re- 
veal some fine examples of nearly every 
style of civilized furniture. — Wana- 
makefs, Philadelphia, Pa. 

Every piece or suite is representative 
of the highest artistic effort of one or 
another of the master furniture-makers 
of America. The woods used are care- 
fully selected specimens, beautifully 
matched and exquisitely finished. The 
hand-carving and the trimming are done 
with the most finished skill known to the 
craft. The collection would make an ar- 
tistic exhibition anywhere; and to find 
such superb furniture under-price will 
be as gratifying to fine furnishers as it 
is extraordinary in the trade. — Wana- 
maker's, New York. 

The call of the summer brings the 
thought of furniture for the country 
house or cottage. In the development 
of simple, well-made furniture, we have 
gathered some beautiful schemes for 
bedroom uses. — Adams Dry Goods Co., 
New York. 

In addition to the popular shapes of- 
fered last year, we have designed many 
absolutely novel pieces for our spring 
showing of hand-wrought willow furni- 
ture. This graceful and artistic ware 
lends itself admirably to the appropriate 
furnishing of the country home. In our 
collection may be found tete-a-tetes, 
chairs of new shapes, porch and library 
tables, and suggestions for bedroom and 
dining room sets — all made after our own 
special designs. — W. fy J. Sloane, New 
York. 

The hall is the index of the home. 
There's an old saying: " Always put the 
best foot forward." If one follows this 
rule — and most of us do — the hall should 
be furnished as well as one's means will 
allow. The visitor's first impression of 
the home is gained in the hallway. It's 
furnishment tells a story of penury or 
thrift; of good taste or carelessness. 
This brings us to another familiar saying 
which runs: "A place for everything and 
everything in its place." A hall rack is 

FURN 



the only proper place on which to hang 
coats, hats and wraps. — W. H. Keech $ 
Co., Pittsburg, Pa. 

Still another mighty furniture sale. — 
A. M. Rothschild $ Company, Chicago. 

At a Glance. — The rare attractiveness 
of our furniture is seen at a glance! It 
has an air of substantial elegance that 
appeals to the eye at once. But closer 
inspection shows that splendid material— 
the excellent workmanship — the superior 
finish, all the good points that make us 
leaders in the trade ! — La-flier's Furniture 
House, Norfolk, Va. 

Adorn Your Dining Room. — The dining 
room should be the most attractive room 
in the house. It is here you entertain 
your guests the most. The social features 
of the dining room should be improved 
by furnishing this room in the most art- 
istic fashion; this can only be done by 
purchasing good furniture and at the 
right price. That our red tag prices are 
the right prices needs no comment. Our 
patrons have found this out for them- 
selves, and have patronized us even more 
liberally this August than ever before. — 
Stickley -Brandt Furniture Co., Bingham- 
ton, N. Y. 

The dining room should be the best ap- 
pointed room in the house. Everything 
that tends to brighten the mind aids both 
appetite and digestion. And in the din- 
ing room family and friends get to- 
gether in more congenial spirit than any- 
where else. Little wonder that all good 
housekeepers take such a pride in hav- 
ing the dining room furniture, as well as 
the chinaware and linens, of the most 
cheerful and appetizing character. To- 
day dining room furniture is probably 
the strongest line in our August sale. 
The showing is superb. In fact, right 
now we have the best assorted stock of 
furniture for the dining room we have 
ever shown, although prices average a 
third below the real values. In addition 
to the goods purchased specially for this 
month, we have included many thousands 
of dollars' worth of our own regular 
stock. The goods are from the leading 
makers of the country, and every piece 
is correct in detail of style, construction 
and finish. Some very perfect examples 
of Colonial reproductions and Louis XV. 
styles are shown in mahogany. The best 
ideas of American designers are shown 
in both oak and mahogany. The line is 
particularly well assorted in weathered 
and Flemish oak finish. Here are lists 
of price facts— the furniture demands 
and deserves a look in order to properly 
express to you its beauty and general 
excellence. — Wanamaker's, Neio York. 

ITURE 



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ADVERTISERS CYCLOPEDIA 



More of Those Couch Bargains. — Al- 
most every housewife can find room for 
another couch. Quite stylish to have one 
in a bedroom; decidedly convenient and 
furnishes beautifully. Here are chances 
to get them under priced — chances which 
come our way and your way but seldom, 
and which wouldn't be here now only that 
we find ourselves with entirely too many 
for this season of the year. Never had 
so many as we have now — nearly a hun- 
dred styles on view — and never before 
have we offered such money savers. — 
Farell's, Trenton, N. J. 

Mission Furniture's Vogue. — It is as- 
sured! Not merely a mode of the mo- 
ment, but a permanently pleasing and 
popular style. These strikingly effective 
models are simple in design, yet withal 
elegant because of their superior con- 
struction and faultless finish. Our as- 
sortment comprises all worthy novelties 
for both town and country house. Every 
charm that belongs to this sturdy, ser- 
viceable and very artistic furniture is 
exemplified in our enormous exhibit. — 
Ladwig Bauman $• Co., Brooklyn, N. Y. 

Forehandedness Doubles the Money- 
earning Power. — Every home has some 
plans for fall furnishing. Perhaps it is 
only the purchase of a chair, a table, a 
pair or two of lace curtains, a rug; yet 
it may be that it is an entire new home 
that is to be outfitted with furniture, 
carpets, draperies and the like. The 
money-earner has been enthusiastic in 
bringing in the dollars, and the house- 
keeper has been gratified to see the sav- 
ings accumulate, which shall make the 
fall purchases possible. There have been 
many wishes that the sum saved might 
be greater, of course. — Wanamaker's, 
Philadelphia, Pa. 

To-morrow inaugurates our great Jan- 
uary clearance sale of furniture. Many 
of last year's designs will be discounted 
and closed out at cost. Hundreds of 
these pieces are as good in every respect 
as the new productions, and when placed 
in your room no one could tell whether 
they were of this or last year's patterns, 
and it would be but a small matter, any- 
way, as a good, well made piece of fur- 
niture is always in style. You can pick 
up bargains for every room in the home 
in this sale. Every article has artistic 
merit and value, and will last a lifetime, 
proving an excellent investment. A lit- 
tle money will secure for you bargains 
not obtainable elsewhere. — Bevell '$ Co., 
Chicago, III. 

Furniture that touches every home. A 
never equaled August sale. Many real 
£0 per cent, investments. There's hardly 

FURN 



a woman in Brooklyn who doesn't know 
of the very large, economic advantages 
of say our annual muslin underwear sale, 
the reasons for it and the reasons why 
we do and can give the great price con- 
cessions. Think of those sales when you 
think of furniture — in many ways the 
same conditions govern our August sales 
— the price reductions are just as enor- 
mous — the range of variety to meet every 
need is just as extensive — the prepara- 
tions have taken just as much time. The 
price concessions are so extensive that 
there is not an article you may need in 
furniture, from the simplest chair up to 
the most elaborate parlor suit, that you 
can't buy now at very much lower prices 
than during the regular season — in fact, 
in many cases, half price. Choose what- 
ever you may fancy, every piece here 
has our guarantee — it is Loeser furni- 
ture. And every day will add something 
new, so that it matters not if you come 
here a dozen times, a change of scene 
will meet you. — Loesefs, Brooklyn, N. Y. 

Attractive values in bedroom furni- 
ture. An incomparable display of fine 
bedroom requisites, of superior style, ex- 
cellent construction and flawless finish. — ■ 
Ludwig Bauman 8r Co., New York. 

It is during the dog days that the 
golfer, tennis player and wheelman most 
fully appreciate the welcome rest af- 
forded by our delightful rustic and rat- 
tan chairs. Some have backs that can be 
made to take any angle desired; these 
provide royally for the creature com- 
fort of man, and make him feel at peace 
with the whole world. — Cowperthwait 
Co., Brooklyn, N. Y. 

There are half a hundred things about 
the house, and about the persons of the 
family that — after the summer outing, 
and before renewing housekeeping and 
family life — need to be " done up." A 
lounge or couch or bed with a couple of 
springs broken, worn-off corners of up- 
holstering, ranges and furnaces to be ad- 
justed. — /. B. Libby Co., Portland, Me. 

An opportunity that is offered but 
once or twice a year. There are some 
sample suits here that have been cut in 
price to make room for the regular 
goods. There is only one suit of a 
kind and the early shopper will have the 
largest choice. — Greene's, Jersey City. 

In addition to the popular shades of- 
fered last year, we have designed many 
absolutely novel pieces for our spring 
showing of hand-wrought willow furni- 
ture. This graceful and artistic ware 
lends itself admirably to the appropriate 
furnishing of the country home. — W. § 
J. Sloane, New York. 
ITURE 



OF SELLING PHRASES 



457 



The scope of this furniture sale runs 
from the cheapest good things to the 
solid mahogany sorts that respond only 
to the call of the long purse. The furni- 
ture stocks correspond with the stocks 
of the Gimbel store as a whole. Good, 
reliable furniture, desirable in style as 
well as in intrinsic worth for those who 
have to consider expenditure — and most 
of us do; most for the money and hence 
the money is best spent here. The inter- 
mediate grades, growing finer, each with 
a good reason for the increased price, 
until the finest sorts of furniture are 
shown, lacking nothing in conception in 
line or " period " — with the added ad- 
vantage that these pieces are consider- 
ably less in price than if specially de- 
signed. — Gimbel Bros., Philadelphia, Pa. 

Of all descriptions and for every pur- 
pose. Our prices are greatly reduced on 
many pieces, which we desire to clean 
out in order to make room for our in- 
coming stock. Our new stock of furni- 
ture is worthy of your attention. Great 
values and low prices are the attrac- 
tions this season. Our carpets and rugs 
are sure to please, not only in value and 
style, but in prices. You do injustice 
to yourself if you fail to see what we 
have to offer, before buying elsewhere 
and remember, your credit is good at — 
Byrne $ Palmer, Dayton, Ohio. 

A lot of pretty little " mission style " 
tabourettes, built of selected oak, in the 
popular " weathered " finish. They are 
eighteen inches high, with thirteen-inch 
square tops. They'll wear for years and 
stand lots of knocking about. Every one 
is put together with bolts and heavy 
screws. You can't pull them apart. — 
Tull $ Gibbs, Portland, Ore. 

The assortment of furniture floors 
should appeal to practically everyone. 
We understand perfectly well that a 
furniture store must be pretty broad 
gauge to bear out this statement, but we 
think you will find this one does. Inex- 
pensive furniture is not here to the ex- 
clusion of the costly; rich pieces do not 
bar out what the modest purse must ac- 
cept. — Sibley, Lindsay $ Curr Co., 
Rochester, N. Y. 

Everybody knows Crawford Co. sell 
so many brass beds that they can buy 
them as cheaply or cheaper than any 
other store, and when we tell you posi- 
tively that we are going to sell this de- 
sirable line of 200 samples and regular 
stock beds at regular cost price or less, 
it goes further, we think, than if it 
came from any other house. We pay 
more for many of these beds than we 
ask you to pay. We pay as much for 

FURNI 



others. And they're not old styles. On 
the other hand, there's a diversity of new 
designs that insures a satisfactory selec- 
tion to every purchaser. They've been 
used for show room samples/and now 
we sell them at less than cost. — Simpson 
Crawford Co., New York, N. Y. 

The question of summer furniture. 
And summer furniture means nothing 
more than your own notion of wicker 
goods for porch or lawn. Under the 
specific name of wicker we have every 
kind of furniture manufactured — reed, 
rattan and willow. Then again we have 
that very excellent furniture with a re- 
markable rustic cast, silver birch. Every- 
thing that is made of these woods — even 
to swinging davenports and settees.— 
Joseph Home Co., Pittsburg, Pa. 

Don't you want a pretty new dresser? 
If you do now is the time to get it, for 
we have just received a lot of beauties. 
They are in the very latest fashions with 
up to date conveniences. They come in 
birdseye maple, mahogany, golden oak 
and quartered oak. Do you know that 
we can sell you a pretty, well made and 
serviceable dresser as low as $10! — Tull 
$ Gibbs, Spokane, Wash. 

"You know the story is a myth, don't 
you? Had it been true I would have 
offered you cherry furniture at axe- 
hewn prices. But why bother with the 
past? The present concerns you and me, 
especially since I am telling you a true 
story. This golden oak dresser is built 
in the style of the period of Louis XV., 
and my price is $22.50 — the value is 
$35.00. The large mirror is of genuine 
French bevel plate, and equal in size 
to the cheval glass; hand-carved orna- 
ments throughout, serpentine front and 
two ample drawers with heavy brass 
trimmings. Come up to-morrow — I have 
several other bargains I want you to 
see." — Harry H. Hurtz, Philadelphia. 

Some habits are easily acquired and 
the habit of saving your pocketbook is 
a very fascinating one. The habit of go- 
ing to this store will save you many a 
dollar. (Some people find it easier to 
earn money than to spend it judiciously.) 
The quality and style of our furniture 
are far beyond the degree indicated by 
our prices. — C. E. Bosenbury § Sons, 
Bay City, Mich. 

Our splendid stock of furniture, cov- 
ering four immense floors, ninety per 
cent, of which is included in this sale, 
is drawing to our store daily large num- 
bers of appreciative cash buyers. Are 
you interested?— Keith's, Kansas City. 
TURE 



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ADVERTISERS CYCLOPEDIA 



When the wedding bells are ringing, 
all the furniture clerks are singing. 
That's because there's a big demand for 
their services. We appeal to the newly 
married couples and to those who soon 
expect to be newly married couples, for 
the reason that they can come to us, and 
we will supply everything in the world 
they want to use in their new home. And 
we just wish to remind you all to-day 
that we are better prepared than we ever 
were before to fit you out. We have the 
largest and most superior stock of furni- 
ture, stoves, ranges, pictures, carpets, 
mattings, linoleums, etc., we ever owned 
and our terms are just as liberal as they 
ever were in the world. Come to-day 
and talk over what you want. We will 
give you an estimate that will delight 
and surprise you. — Bruce, Filley <$• Co., 
Hartford, Conn. 

Buy the furniture now and, if you so 
desire, we will hold your selections and 
deliver later to suit your convenience. 
Money will not buy so much in the next 
five months as the present half-yearly 
opportunity offers. This sale takes in the 
luxurious as well as the essential pieces 
in dependable furniture. Ignore this 
" red tag " sale and you will pay from 
20 to 50 per cent, more for your furni- 
ture after this sale is over. — Stickley- 
Branclt Co., Binghamton, N. Y. 

The dining-room should be the best- 
appointed room in the house. Every- 
thing that tends to brighten the mind 
aids both appetite and digestion. And 
in the dining-room family and friends 
get together in more congenial spirit than 
anywhere else. Little wonder that all 
good housekeepers take such pride in 
having the dining-room furniture, as well 
as the china and linens, of the most 
cheerful and appetizing character. Just 
now dining-room furniture is probably 
the strongest line in our sale. The show- 
ing, just brought to completeness by im- 
portant shipments, is superb. In fact, 
right now we have the best assorted stock 
of furniture for the dining-room we have 
ever shown, although prices average a 
third below the real values. The pieces 
are from the leading makers of the 
country, and are correct in style, con- 
struction and finish. Some very perfect 
examples of Colonial reproductions are 
shown in dark oak or mahogany. — 
Schipper $ Block Furniture $ Carpet 
Co., Peoria, III. 

We wish to impress you with the fact 
that our furniture is not only handsome, 
but well put together, being made by 
skilled workmen and made to last. Our 
parlor, dining-room and bedroom suites 

FURN 



are in the latest and most unique de- 
signs. Our prices are beyond competi- 
tion. — /. G. Seeger $• Sons, Buffalo. 

Here you will find divans that are 
dainty in design, artistic in appearance 
and exceptionally comfortable. Tetes 
that are large, roomy and yet beautiful 
in pattern. — Stickley -Brandt Furniture 
Co., Binghamton. N. Y. 

Christmas is near and very likely you 
will need to brush up a little; a side- 
board, a china closet, a table, or perhaps 
new chairs, a carpet or a rug, will lend 
added dignity to the dining-room. We 
have them in a multiplicity of designs, 
woods and finishes, and at prices you like 
to pay. — H. V. Monahan, New York. 

It is advancing rapidly toward the 
tropical season now when some of your 
earnings will go for outdoor pastime and 
vacation's delights. But your need of 
furniture does not decrease. All the 
more reason, then, for a system 
of credit which will not in any 
wise interfere with your summer 
pleasures and will add to the com- 
forts of home. You are beginning to 
realize that the effect of our credit plan 
is far reaching. It is a friend at all sea- 
sons of the year. Nothing can weaken 
its advantages or make them less de- 
sirable. If ever there was a sterling 
co-operative plan, ours is the one. You 
understand, do you not, that we have 
no arbitrary or fixed terms, and that 
they are arranged according to your 
income? You want our merchandise, we 
want your patronage, and this exchange 
is made to satisfy both, though we make 
it to satisfy you. — May <§• Co., Columbus. 

Just because midsummer has come 
and you may need outdoor furniture, 
we have decided to give you a chance 
to buy it cheap. So cheap, indeed, that 
we doubt if we will have any really de- 
sirable pieces left at the end of the first 
two days. Usually we wait another 
month or so and have a clearing out 
sale on things like this. This year we are 
ahead of things a bit. As usual our cus- 
tomers benefit by our go-ahead-ness. 
Lots of you are going camping this 
summer — indeed, the season has just 
about begun. Better come and see these 
bargains before you go. A few dollars 
will do wonders towards adding a deal 
of comfort to your camp. And as for 
porch and lawn furniture, we have some 
great bargains to offer you. We have 
decided not to keep one piece over until 
next season. We'll cut prices liberally 
and you can do the rest. — Tull $ Gibbs, 
Spokane, Wash. 
ITURE 



OF SELLING PHRASES 



450 



You need something that lets the air 
through to sit on in summer time and we 
are showing a splendid assortment of 
rattan, reed and prairie grass rockers, 
chairs and porch tables, as well as all 
kinds of lawn swings and benches. We 
can offer you some exceptionally big 
values in these goods; we should like 
you to see. — House fy Herrmann, Wash- 
ington, D. C. 

This sale a year ago eclipsed any sim- 
ilar event ever held in the store. We 
have far better furniture to offer you 
this July — and the prices are decidedly 
lower. This is the whole story, so far 
as we are concerned, except to follow 
with the details. If you have any furni- 
ture needs whatsoever, this sale will offer 
inducements to you impossible at any 
other time. — Adams Dry Goods Co., New 
York. 

Our great August sale of furniture 
begins to-morrow! Our prime object in 
holding this sale is to make more friends 
for our already widely known furniture 
department. In addition to an army of 
old patrons — who fully appreciate the 
importance of this occasion — there will 
be hundreds of new customers in at- 
tendance whose trade is worth making 
strenuous efforts to secure, for we realize 
the value of the adage that " Once a 
customer always a customer." Last year 
we held an August sale of furniture 
which proved a revelation to hundreds of 
furniture buyers. It placed furniture of 
the highest standards into many homes 
at prices so low that they who bought 
were not only gratified but very much 
astonished. In this August sale we wish 
to exceed the sales of a year ago. Now 
the values are better. Now the varieties 
are greater. Now the furniture depart- 
ment is better known, and, if anything, is 
in better shape to cater to the needs of 
buyers. Every condition favors this oc- 
casion, which will prove the greatest sale 
of all. — Adams Dry Goods Co., New 
York. 

" Not How Cheap, but How Good " is 
the Back Log of this August Furniture 
Sale. 

The quoted phrase at the top of the 
page to-day is from the pen of William 
Morris, whose picture we reproduce. 

Morris was the leader of that band of 
lusty young Englishmen — Burne-Jones, 
Rossetti, Arthur Hughes, Madox Brown 
— who forty years ago began making war 
on the tawdry and cheap in household 
decorations. He succeeded better than 
he realized at the time of his death, for 
it is not putting it too broadly to say 
that half of the homes in England and 



America have been influenced by his 
work. 

Along with his artistic sense, Morris 
had enough business wit to have ready 
a substitute for the gaudy furnishings 
he tore down. 

In place of a cold marble-top table he 
offered a heavy, noble-looking oak, with 
simply a doily or two on the top. In- 
stead of covering the floors completely 
he laid his carpets in strips, showing the 
beautiful hard wood at the sides. Tak- 
ing down dozens of flashily framed pic- 
tures and chromos, he put up a few good 
pictures in dark wood frames. Throw- 
ing aside the marble-top mantelpieces, he 
replaced them with solid oak mantels and 
wide fireplaces. 

Of course, everything was well made, 
substantial and useful, as well as beauti- 
ful. " Have nothing in your homes," he 
said, "that is not useful or that you do 
not believe to be ornamental." — Walla- 
maker's, Philadelphia, Pa. 

Straight to Schmelzer for your furni- 
niture, carpets and stoves is a step in 
the right direction, a step that assures 
you the choicest assortment, the lowest 
prices and easiest terms. During the 
past week hundreds of young folks have 
turned their steps towards Schmelzer's 
and hundreds more will be here this 
coming week to select their outfits and 
lay the foundation for a comfortable and 
happy home. Cash or credit. Just tell 
the man to charge it. — John Schmelzer, 
Saginaw, Mich. 

Every piece of furniture in our house 
is new, as this is a new department this 
year. When you see the dainty designs 
in sewing tables, shaving stands, music 
racks, ladies' desks, Morris chairs, fancy 
rockers, easy chairs, luxurious chairs, 
davenports, dressing tables, mission 
chairs, desks and tables — you will under- 
stand why this department is so busy. — 
The H. H. Griggs Company, Cleveland. 

Our unique position in the trade en- 
ables us to offer quite exceptional values 
in the higher grades of furniture. Take 
the Sideboard illustrated as a single 
instance. It was built at our factory 
here in Toronto, and is in every respect 
equal to the original from which it was 
copied. The wood is choice Tabasco Ma- 
hogany, and is highly polished, so as to 
bring out its beautiful color and exquisite 
grain to the best advantage.— The Rogers 
Furniture Co., Toronto, Can. 

Substantial and solid, simple in con- 
struction, popular designs, superior 
workmanship and excellent finish are 
the characteristics of our line. — Hills, 
McLean $ Haskins, Binghamton, N. Y. 



FURNITURE 



460 



ADVERTISERS CYCLOPEDIA 



This mid-season furniture sale breaks 
all past records, both for magnitude and 
genuine bargains. Ample reasons, too: 
The store was never as large as now. It's 
mid-summer. We're getting ready for 
fall. It's the time we go carefully over 
the stock and reduce in price, for quick 
selling, patterns that will not be dupli- 
cated — not odd pieces only but entire 
suites, and furnishings in general. Pieces 
that positively cannot be found in any 
other furniture store. The columns be- 
low show only a few of the many bar- 
gains in fine, exclusive furniture. We're 
glad of this, another chance to enrich 
your homes; to reward you for building 
this wonderful furniture store; to re- 
ward you for waiting for this, the great- 
est of Mid-Summer Furniture Sales. 

Every piece bears the imprint of 
Simpson Crawford furniture merit. No 
maker will deny that it is hard to sell 
us furniture. No inferiority is toler- 
ated. We demand perfection — and get 
it. No furniture is too good for us to 
sell, if rightly and honestly made. Our 
outlet is perennial and exhaustive. 

But this August sale marks a new 
epoch. 

It is not a sale such as is common to 
the trade at this season. It is not a 
combination of wood and veneer and 
glue fashioned into form — to impress 
the public with the cheapness of things 
and inflate the August business. 

Instead, it is our regular sorts of 
furniture, at prices which are only possi- 
ble in February and August, when we 
buy immense quantities at about the cost 
of material and making and save you the 
ordinary profits of business. — Simpson 
Crawford Co., New York. 

An opportunity to get real mahogany 
furniture of the very best sort at prices 
usually paid for oak comes but seldom, 
and to be able to select from a very big 
assortment at such prices is rarer still. — 
Stumph <§- Lyford, Washington, D. C. 

An impressive display of furniture 
novelties for the country house. Models 
which are the acme of art in designing 
and notable because of their striking in- 
dividuality and effectiveness ! With our 
usual progressiveness, we are first to 
introduce the Silver Glace Villa Furni- 
ture — made of Hungarian ash, in a lus- 
trous gray finish. These exquisite models, 
while constructed in the simple outlines 
now so much favored, are enriched by 
inlay work in platinum, copper and 
ebony, deftly introduced. The uphol- 
stery is of fine suede leather in a rich 
shade of green. The general effect of 
this combination is singularly elegant and 

FURN 



artistic. — Ludwig Bauman 8[ Co., New 
York. 

Goods that are new in every sense of 
the word — and alluring to an irresistible 
degree. If you have put off buying your 
white enamel pieces until now, consider 
yourself as fortunate, for when we tell 
you that the real value of these goods 
is one-third more than the advertised 
prices, you will be ready to come here 
this week and make a selection, as this 
is without question the last time this 
season you'll be able to choose these par- 
ticularly attractive goods at such low 
prices. — Brooklyn Furniture Co., Brook- 
lyn, N. Y. 

Furniture of the uncommon sort forms 
the basis upon which we have created 
our productions of hand-made pieces. 
For the dining room this feature is 
worked to beautiful advantage in the 
long, low sideboards — the cabinets for 
china or glass with quaint latticed doors 
— with extension tables, chairs and buf- 
fets — all in keeping with the simple motif 
in mind. Mahogany in the solid wood is 
used only in this conception. — Grand 
Rapids Furniture Co., New York. 

In selecting the new things for your 
home, there is a distinct advantage in 
having so large assortment to choose 
from. It affords you the opportunity 
of seeing all that is newest and best in 
the furniture world. We welcome vis- 
itors at all times, and take great pride 
in showing them through our store. — 
Red Star Supp>ly Co., Memphis, Tenn. 

Mr. Banker, Mr. Laborer, Miss Fi- 
nance, Mrs. Housewife: Our invitation 
is cordially extended to you. Come to 
the beautiful store — look over our care- 
fully selected stock of high grade house- 
hold necessities. We always take pleas- 
ure in showing people through our Home 
Beautiful. It is here you will find ex- 
actly the article you need to replace this 
piece of furniture, that parlor rug or the 
entire refurnishing of that new home 
you have just built or purchased. — 
The American, St. Paul, Minn. 

This is a bold statement, but the furni- 
ture and prices back it. Your eyes, your 
experience and judgment you can de- 
pend upon. Go through the two floors 
of sample pieces here and then decide. 
We permit no one to undersell us. No 
matter how cleverly others may talk; no 
matter what others may claim — we un- 
dersell them all. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

Here's a furniture offer for Monday 
that beats the world. — The Anderson Co., 
Buffalo, N. Y. 
ITURE 



OF SELLING PHRASES 



461 



Judging by the great amount of busi- 
ness we are already doing, it would be 
very unwise for you to wait until the 
final rush before buying whatever you 
need for entertaining inauguration vis- 
itors. We have made big preparations 
for the event, and have anticipated all 
your wants. In order to induce you to 
buy early and give us a chance to wait on 
you properly, we are making special 
price cuts on all such things as you are 
most liable to want. Don't take unneces- 
sary chances or pay more than you need 
— do your buying next week. — Jackson 
Bros., Washington, D. C. 

During stock taking we found an al- 
most endless number of odd chairs and 
rockers, and this week we intend to clear 
them out at about half the regular price, 
in some instances below. There is almost 
every kind of a chair or rocker repre- 
sented — chairs for the office, chairs for 
the dining room, kitchen or hall, bed- 
room chairs and rockers, rockers with 
arms and without, rockers with shaped 
saddle seats, upholstered seats or cob- 
bler seats. The patterns are those that 
have been our best sellers during the 
past year. If there is any part of your 
house for which you need a chair or 
rocker, and you want to save half the 
purchase price of one, or get two chairs 
or rockers for the price of one, better 
come down and make your selection this 
week. Always remember that you can 
make your own terms on everything you 
buy from us, even if it is sold to you at 
sale prices. — Tull $■ Gibbs, Spokane. 

"An appearance of prosperity begets 
confidence." Are your office fittings a 
credit to your business? Money spent 
for high-class furnishings is a gilt-edged 
investment, not an extravagance. Office 
fittings of the most sumptuous character 
are here in lavish variety, and the plainer 
sorts as well. But no trash. — Davis, 
Smith <$• Nettleton, Tacoma, Wash. 

There's always somebody wondering 
where they can get the best furniture 
values. These are just the people whom 
we like to have come " here." For 
" here " they will always find the very 
best furniture that the manufacturers in 
Grand Rapids can offer. From now on 
through the spring season we mean to 
demonstrate more forcibly than ever be- 
fore that Fuller's is the place to see 
the largest assortment of good furniture 
and the fairest prices. We will sur- 
prise you. — C. C. Fuller £ Co., Hart- 
ford, Conn. 

Have you seen the pretty display of 
dainty parlor chairs, rockers and tables 
at this store? If you haven't you have 

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missed something worth coming a long 
way to see. Most of them are in ma- 
hogany and the colonial styles prevail. 
We cordially invite you to come and see 
how beautiful you can make your par- 
lor for a very modest sum. — C. W. 
Daniels, Pueblo } Col. 

All the new good things of the coun- 
try's leading and best furniture fac- 
tories are here. Every piece of furni- 
ture in this great emporium is properly 
made and properly finished. Every piece 
of furniture comes up to the highest 
standard of excellence. Every piece is 
guaranteed to be from 10 per cent, to 
25 per cent, lower than similar quality 
can be bought at elsewhere, — The Fair- 
Store, Binghamton, N. Y. 

Keep your buying eye on this store 
when considering your wants in furni- 
ture, carpets, wall paper, window blinds, 
picture frames, oil cloth. — Sorgen's, Fall 
River, Mass. 

A picture of home comfort follows the 
busy man through his day's work, cheer- 
ing and encouraging. A happy home is 
man's dearest possession. Did you ever 
think how much good furniture adds to 
the joys of home life? It needn't be 
luxurious or expensive to be artistic and 
beautiful if one buys right. This is the 
right place to buy. — Rhodes-Haverty 
Furniture Co., Atlanta, Ga. 

Is there a home so completely fur- 
nished and decorated as to need nothing? 
Is there a home maker indifferent to 
economy and elegance? Of course not! 
Then it follows that our reduction sale 
of furniture, carpets, china, and all 
kinds of housekeeping goods should com- 
mand the attention of all home makers. 
You will have to supply your needs some 
day. Buy now at the reduction sale 
prices and pay a little at a time as the 
money comes to you. — The Weeks Furni- 
ture Co., Woonsocket, R. I. 

When you come our way don't fail to 
look into our East window, if you are in- 
terested in pretty unique mission dining 
room furniture, and in our West window 
if you want something cheaper — York 
Furniture Co., York, Pa. 

Something almost for nothing in has- 
socks. — Keely's, Atlanta, Ga. 

Good furniture at greatly reduced 
prices. Such opportunities are abso- 
lutely unmatchable. No necessity for the 
housewife who takes pride in the adorn- 
ment of her home to be without the best 
and to satisfy her wishes to her heart's 
desire.— Jordan, Moriarty § Co., New 
York. 
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ADVERTISERS CYCLOPEDIA 



When you move, equip your office with 
modern furniture, and the best facili- 
ties for conducting your business. Our 
prices must interest you. — Chas. E. Mat- 
thews, New York. 

This furniture sale has something for 
you. If you aren't acquainted with Rey- 
nolds' furniture and carpet store, it's 
high time you became so — for your 
pocket's sake! And this applies with 
extra force during the coming week, 
when extraordinary price inducements 
are offered. — Reynolds', Troy, N. Y. 

Satisfaction, from the home furnish- 
er's standpoint, is not to be found in 
buying cheaply made, showy furniture, 
or by dealing with people who represent 
poorly made goods as the "best in the 
market." Three generations of Brook- 
lynites have patronized the old house of 
Mason's, and know that " satisfaction 
that satisfies " has always been found in 
their goods. — Mason's, Brooklyn, N. Y. 

Mere cheapness has never been the 
standard of this furniture store. Cheap 
it must be, however — meaning by that the 
best possible values at the various prices; 
the cheapness that spells economy — not 
the cheapness that means wastefulness. 
We know of no collection of furniture 
anywhere that is as broadly satisfying 
to people of good taste and good judg- 
ment as the great stocks we are showing. 
— John A. Colby $ Sons, Chicago, III. 

Furniture of elegance. Elegance, use- 
fulness and durability have been most 
admirably combined in our furniture. 
There is a gracefulness in shape, a 
smoothness and brilliancy in polish, an 
artisticness in carving and a brightness 
in trimming that make every article ex- 
ceptionally attractive. Every article of 
furniture you can possibly need you can 
find here in its most attractive form and 
priced at the same figures you have 
quoted elsewhere for it in its most ordi- 
nary form. — Duff $ Repp Furniture 
Co., Kansas City, Kans. 

Every day is an opening day here — 
opening new goods daily — opening the 
eyes of furniture and carpet buyers as 
to values. We have said it before — we 
say it again: Visit all the other house- 
furnishing establishments in town, but 
as you value money don't buy until you 
see our stock and get our prices. — Black 
§■ Barker, Pittsburg, Pa. 

" To think of furniture is to think 
of Carty." — Carty's Furniture Store, 
Frederick, Md. 

You are buying furniture nimbly — 
promptly. That's natural. No thrifty 
person can afford to be poky or dawdly 

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while such values as we show are in 
sight. It's a sprightly, bustling sale that 
we've worked hard to round out. You've 
yielded appreciation bountifully. That's 
the crowd-winning combination. — Macy's, 
New York. 

A good deacon went out West visiting, 
and while he was there another man of 
the same name died in the town where 
the deacon was stopping. On the dea- 
con's return home he was much surprised 
to find his own obituary in the local pa- 
pers. The obituary notices were very 
complimentary, but this seemed only to 
annoy the deacon, who said to his wife, 
" Consarn it! Only jest see that pesky 
reputation that I've got to live up to." 
Our furniture department has a high 
reputation to live up to, but it does not 
annoy us as the deacon was annoyed, 
and we shall maintain this reputation 
" in season and out of season." Watch 
out for our furniture bargains. — Hough- 
ton § Button, Boston, Mass. 

'Tis the season to have and save. 
Pleasure and profit go hand in hand. 
Hundreds of bright, new, durable reed 
and rattan pieces, in the soft popular 
green, the attractive red or the hand- 
some natural finish, are now offered at 
less than actual cost of production. It's 
the wind-up sale of the season and profit 
will not be considered in our effort to 
send these seasonable, comfortable pieces 
into usefulness. " He who hesitates " — 
will not hesitate to make a selection 
from this splendid assortment at such 
profitless prices. — Brooklyn Furniture 
Co., Brooklyn, N. Y. 

All the standard styles and new ideas, 
combined with our own exclusive designs. 
The most comprehensive display of fine 
furniture to be seen in any one estab- 
lishment. — Horner's, New York. 

Summer furniture from China. Long 
before Heywood and Wakefield, John 
Chinaman made furniture from reed and 
rattan. He taught us the art, but he 
couldn't find any of us bright enough to 
learn how to make a gong. And still 
we use Chinese reed furniture. If you 
read and act upon the following you'll 
more than ever be in debt to John China- 
man. Some hundreds of pieces of Chi- 
nese reed furniture, our own importa- 
tion, go on sale to-day one-third off 
price. It was selling fast enough at our 
regular low prices. It would have cost 
you one-half more last week. Prices 
are only one-third the cost of American. 
Fools? No, only crowded; room needed. 
Interesting? Yes, to you. — Wanamaker, 
New York. 
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OF SELLING PHRASES 



463 



It is fully worth putting yourself out 
to come and make a selection of a 
dresser, chiffonier or commode to-mor- 
row — the last day of our big sale. Never 
before have we made so deep a cut on 
such excellent styles of bedroom furni- 
ture — golden oak, birdseye maple and 
mahogany pieces — no matter what wood 
you admire, if price is the inducement, 
you will be able to make your selection 
to-morrow easily. Remember that your 
credit is good. Come and see the 
dressers and talk it over with us. — Tull 
<§• Gibbs, Spokane, Wash. 

No factory can make just enough 
furniture. There will be surplus lots of 
some things. We naturally get first 
choice. No factory can get just enough 
regular business to keep its force busy. 
Now, good men must be kept on solid 
time — so it saves some waste to take 
from us " stop-gap " orders for fifty 
or a hundred of this, that and the other, 
" at a price," but to be made up when 
there's nothing else to do: We give 
these orders. Our suppliers are the ac- 
cepted leaders in the trade — west, north, 
south and at home. We've gone back to 
grandfather furniture in many cases — 
old fashioned solid mahogany. To buy 
such pieces is to put old wine into your 
cellar — it gets better and better. With 
hurriedly made furniture, painted and 
glossed by tub immersions, we've na 
patience. Its selling discredits us; its 
buying injures you. Go into many a 
house furnished a dozen years ago and 
you'll be shocked at the furniture. Its 
cheap lustre is gone in spots; its legs 
wobble; its lines offend. The furniture 
was caught in a sort of a greased-pig 
race for cheapness. If expenditure is 
to be limited, all well. Buy plain pieces 
— they'll look well twenty years hence; 
buy smooth surfaces — look athwart the 
piece. If its slick surface shows up-and- 
down tendency, it is mere cheap varnish 
work on unsmoothed wood — and that 
can't last long or look well even at its 
best. It's the gospel of good taste that 
should govern in furniture buying. No 
more to pay at first — and less frequent 
renewals. — Gimbel Bros., Philadelphia. 

The very best furniture makers in the 
United States have sent carloads ot 
furniture of every style and for every 
purpose for this sale. All the new furni- 
ture will be offered at wonderfully at- 
tractive prices, in many instances prac- 
tically at cost. All the regular stocks 
on hand will be offered at strikingly re- 
duced prices. Thus it will be seen we 
have adopted the most decisive method 
to induce numerous and quick sales. We 

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are going to prove even more aggres- 
sively than ever before what a great and 
helpful furniture store we operate. We 
are showing everything new, furniture 
for every purpose, whether it be for 
parlor, dining-room, library, bedroom, 
sitting-room, hall, music room, den, 
kitchen, or any other purpose. Also spe- 
cially selected varieties of furniture 
suitable for clubs, cafes, public institu- 
tions, vessels, theaters, restaurants and 
other requirements. — Siegel, Cooper Co., 
New York, N. Y. 

The great reputation " Karpen Up- 
holstered Furniture" has obtained 
througout the world is a sufficient 
guarantee of its high character of con- 
struction and design. Through a spe- 
cial arrangement with the " Karpen " 
factory we are enabled to offer this 
month a surprising number of bargains 
in guaranteed Sterling genuine leather 
furniture. The Sterling trade-mark pro- 
tects you from a large amount of de- 
ception and fraud practiced in the 
manufacture and sale of upholstered 
furniture covered with inferior leather 
and imitations of leather. — Stickley- 
Brandt Co., Binghamton, N. Y. 

A pretty sideboard will add greatly to 
the appearance of your dining room 
will make a rather plain dining room 
look very attractive. If you are think- 
ing of buying, you will find our line very 
complete. What we have said before 
regarding our furniture we say again, 
it is perfectly reliable and just as we 
represent it. Our prices are as low as 
possible consistent with the high grade 
of goods. — Williams fy Morgan, Utica. 

Mission furniture imparts an air of 
simplicity to the library that the student 
and reader enjoy. It blends pleasantly 
with the many colored bindings of the 
books, and thus seems to be a part of 
the volumes themselves. This handsome 
weathered oak book-case has two doors, 
two separate compartments, adjustable 
shelves and broad top for bronzes or 
marbles. Other styles equally as hand- 
some reduced in the same proportion. — 
Cowperthwait <Jf Sons, New York, N. Y. 

We place on sale this week our entire 
line of willow rockers, chairs, settees, 
etc., at reductions averaging 25 per cent, 
from the regular prices. For general 
use throughout the entire home, for the 
summer cottage, or for the porch, wil- 
low furniture has no equals. It is sensi- 
ble, serviceable, and provides the maxi- 
mum of comfort for the minimum of ex- 
pense. Buy this week and save one- 
fourth.— McAllister, Mohler $ Co., Col- 
umbus, Ohio. 
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464 



ADVERTISERS CYCLOPEDIA 



When we advertise furniture we mean 
it. It is furniture in the true sense of 
the word. It is furniture that is well 
made, durable and lasting. It is not the 
kind that is thrown together or put to- 
gether with inexperienced hands. Our 
furniture is made by skilled mechanics, 
and is the best that money can buy. The 
price to you is made easy by the small 
expenses and location of our store. 
Every piece of furniture we sell is guar- 
anteed. — The Home Furnishing Co., 
Columbus, Ohio. 

"Ye Olden Day Furniture "—Colonial 
furniture. On the main floor is a hand- 
some display of Colonial furniture. We 
are first to show this kind of furniture 
on the Pacific Coast. The pieces are 
exact reproductions of those made over 
100 years ago. Made of oak, Colonial 
wax finish. — John Breuner Co., Sacra- 
mento, Cat. 

There's no place like home. The song 
that has thrilled the souls of so many 
millions was written years ago, but is 
nevertheless true to-day. All that goes 
to make home life comfortable can be 
found in our buildings. We take special 
pride in furnishing you with furniture, 
carpets and stoves that will make hap- 
piness assured, at prices that can be 
reached by all. Call and see the home 
makers' prices for to-morrow. — The 
Colonial Furniture Co., Cleveland, O. 

The hall is the first glimpse of home to 
greet one's eye when one has been away, 
as it is the last on one's departure. The 
hall is a room which serves a transient 
use; yet it gives the first and last im- 
pression of the house., The hall should 
be emblematical of simplicity, dignity 
and good cheer. Experience has shown 
us the way to produce the effects of 
woodwork and draperies. We have in 
stock hall clocks, hall seats, coat trees 
and other pieces to do the rest. — J. 
Crawford Greene $ Son, Troy, N. Y. 

Furniture that touches every home. 
An incomparable display of the popular 
Mission Furniture, superior in style, 
flawless in construction, excellent in 
finish. — Brooklyn Furniture Co., Brook- 
lyn, N. Y. 

Whether you merely want an office 
chair, or wish to have estimates on fur- 
nishing the most elaborate suite in New 
York City, you'll find it to your advant- 
age to consult our Office Furniture Store. 
— Wanamaker's, Neiv York, N. Y. 

Furniture for lawns and cottages. 
Artistic yet comfortable designs, equally 
serviceable at summer homes or for 
porch and lawn use in the city — made 

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by the very best makers of summer 
furniture. — Mandel Brothers, Chicago. 

In buying our dining-room chairs every 
effort has been made to select only those 
of the utmost strength, durability and 
beauty — patterns to harmonize with each 
and every table or other dining-room 
piece in our stock. Choice is an abso- 
lute assurance. — The Household Fair, 
Kansas City, Mo. 

Faith in furniture. If you have faith 
in the firm, you can have firm faith in its 
furniture. If you have no faith in the 
firm, how can you have faith in its bar- 
gains? This store has furnished hun- 
dreds — nay thousands — of homes in Bay 
City on the equitable credit plan. Have 
you ever heard aught against its methods 
or its furniture? — The People's Furnish- 
ing Co., Bay City, Mich. 

Great Scott will give you (while they 
last) large, massive sideboards worth $30 
for $12.50. They are beautifully carved, 
by hand, large French plate glass and 
highly polished; more sideboards than 
any four houses ever handled in four 
years. These sideboards must be closed 
out, therefore you can now get at Great 
Scott's a sideboard at almost your own 
price. — Great Scott, Baltimore, Md. 

The rest is easy if you have one of our 
couches. — Greenberg's, Houston, Tex. 

Swell furniture, little prices. A com- 
bination that ought to bring every wo- 
man in the city to our store this week. — 
Longyears Furniture and Carpet Store, 
Lansing, Mich. 

Porch rockers. You'll soon be using 
that porch more than the sitting-room. 
With the thermometer as it was last 
week, you'll be driven out. Why not 
make it comfortable? — Wilson, Trenton. 

The quaint and beautiful arts and 
crafts, mission and old Dutch pieces are 
a perpetual delight to the lover of the 
artistic; furthermore, they are luxuri- 
ously comfortable. — Woodward $ Loth- 
rop, Washington, D. C. 

Everybody is sufficiently settled in 
their new home now or far enough along 
with the spring renovation to size up 
their furniture needs. So this column 
will make interesting reading for many 
a family. — Campbell, Pittsburg, Pa. 

Twentieth Century brides realize that 
however little furniture they may want 
with which to start housekeeping, they 
" want that little long." Our furniture 
has the old Colonial knack of lasting for 
generations, and, being so artistic, never 
goes out of fashion. — Cowperthwait Co., 
Brooklyn, N. Y. 
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OF SELLING PHRASES 



465 



Do you want a rocker? If so, we'll 
surely make a sale. There is hardly a 
thing made in rockers that we don't have. 
Just unpacked the newest designs in rat- 
tan, reed and cane chairs. This store is 
teeming with fact and suggestion for 
home furniture. — Colin Bros., Spokane. 

Office Furniture. A man sees as quick 
as a wink the economy in selling hun- 
dreds of things together under one roof, 
of having merchandise experts look after 
one line of goods, and financial experts 
manage the purely financial end of the 
business. This applies to office furniture 
as well as to everything else, and in the 
large stock at the north end of the 
fourth floor you will see the advantage 
and economy of it all — in the desks, the 
chairs, and the office fittings. — The 
Wanamaker Store, Philadelphia, Pa. 

They are made with or without marble 
tops as desired, the wood is perfectly 
seasoned and the joints are tight. 

We have also a complete assortment 
of the best factory made tables, chairs 
and kitchen cabinets, so that the widest 
possible range for selection is to be 
found here. — The Tobey Furniture Co., 
Chicago, III. 

This Rocker is large size. Shaped 
wood seat. Fancy banister back. Fancy 
turned front and back posts. Easy 
arms, shaped top slat. Made in Quar- 
tered Oak, Piano polish finish. — Stick- 
ley -Brandt Co., Binyhamton, N. Y. 

Sideboards that suggest cheer. The 
sideboard when laden with silver, spark- 
ling with cutglass and inviting dainties, 
is the crowning touch to the dining room. 
The third floor furniture store prides it- 
self on its showing of buffets and side- 
boards. There are designs with elaborate 
carving and plain, refined designs, and 
all economically priced for you — that's 
the point. — Sibley, Lindsay $ Curr Co., 
Rochester, N. Y. 

Buying furniture. There's often an 
element of uncertainty in the under- 
taking of buying furniture. This is the 
purchasing of something expected to last 
a lifetime. The designs should be such 
as endear themselves to you more and 
more year after year and the service of, 
course should be lasting. That's one kind 
of furniture. You know the "other" 
kind. The only experience we have with 
this "other" kind is to have it brought 
to our repair shop occasionally. We 
don't sell it, though. Of good furni- 
ture — good in every way — we have a 
great storeful.— C. C. Fuller $ Co., 
Hartford, Conn. 

A step in the right direction is a 

FURN 



good start, and while buying your furni- 
ture and carpets this spring don't fail 
to call on Buchanan's cash or credit. — 
Buchanan's, Kansas City, Mo. 

Porch and cottage furniture. Bam- 
boo is the chief building material in 
many countries, including our own Phil- 
ippine Islands. Besides being very 
strong, bamboo wood is readily worked 
into artistic designs and it is a ma- 
terial that withstands all kinds of 
weather wondrously well. What's more 
it is inexpensive. These are the very 
qualities wanted in porch and summer 
cottage furniture. Depend upon us, 
then, to meet your requirements in this 
line. — Burke, Rochester, N. Y. 

We are ready for all comers and in 
better shape than ever for catering to 
the wants of the buyers of this com- 
munity in the matter of dining room 
furniture. Take it in the line of dining 
room chairs, of which we show many 
distinct styles, all of the latest styles. — 
Watkins Bros., Pueblo, Colo. 

So much to say that we can say but 
little. In furniture, carpets, rugs, mat- 
tings, linoleums, etc., we are prepared 
to fit up homes, cottages, boarding- 
houses, hotels. No order too small, 
none to large. — R. J. Kelly $• Co., New 
York, N. Y. 

Our one greatest ambition is to make 
our furniture department indispensable 
to the needs of all thrifty-minded peo- 
ple, who want to save money, but not 
at the sacrifice of quality. — The Boston 
Store, Winchester, Ind. 

We made and maintain low prices. 
Whatever preference we enjoy with the 
public is because we stand firmly to our 
convictions; we claim the right to our 
own opinion as to the best way for us to 
keep store. We claim the right to buy 
as low as possible and sell at as low a 
margin as good sound business principles 
will admit of. Twenty years of success- 
ful business has proven we are correct 
in our principles and that our business 
foundation is sound. Another week of 
strenuous furniture selling. — Lach, Kan- 
sas City, Mo. 

We have just unpacked a large ship- 
ment of fine odd pieces which in addition 
to the stock we previously had makes 
our present assortment the largest we 
ever possessed. You can pay as much 
or as little as you desiie— $3.98 buys a 
fancy odd chair with velour seat, and 
$50.00 is the price of an exquisitely 
beautiful cabinet— but all are pretty and 
you'll have no trouble to be suited — 
Brown Bros., Cleveland, O. 
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ADVERTISERS CYCLOPEDIA 



Horner's furniture, whether wanted 
for town or country homes, our stock 
affords best selection and best values. — 
B. J. Horner ■$• Co., New York, 

We specialize in fine office furniture 
and furnishings. We show the finest 
desks, chairs and cabinets and other 
office' fittings including floor and wall 
coverings, partitions and decorations. 
We also have the cheapest that are de- 
pendable in workmanship and materials. 
" Flint Quality " in office fitting assures 
the same standard of excellence, and ab- 
sence of excessive charge, as the sixty- 
four years of our business existence have 
demonstrated to be characteristic of our 
furniture for the home. — Geo. C. Flint 
Co., New York, N. Y. 

Santa Claus will soon be making his 
rounds. In many cases house furnish- 
ings will prove most acceptable and use- 
ful as gifts. In preparation for a large 
demand the workmen in our upholstery 
department have been working night and 
day producing new and artistic designs 
for the holiday trade. We boast of a 
most beautiful stock of parlor furniture 
— new three and five piece suits uphol- 
stered in muslin all ready for your selec- 
tion of coverings. The coverings are ex- 
quisite — among them a large number of 
imported fabrics. — A. V. Manning's Sons, 
Trenton, N. J. 

Bed rooms are made beautiful only by 
beautiful furniture. There's a charm 
and luxury about a room furnished with 
our furniture. Decide now what you 
want before the holidays. Our prices are 
low — your credit is good. — Williams $ 
Lawler, Trenton, N. J. 

We have faithfully considered the fur- 
niture needs and offer a choice line of 
seasonable furniture that will bring 
brightness and comfort to the home. 
Everything here to fit the season. Never 
here before in larger, more attractive 
or better variety than now. For sum- 
mer time comfort, at home or away, 
you'll find here much that will interest 
you and priced in the right and always 
satisfactory way. Come and be shown. 
— H elf rich, Bohner $ Co., Allentown. 

So many hours are spent at your desk 
that a well made, comfortable chair 
means a whole lot. As the right kind of 
a chair should last the best part of a 
lifetime, the first cost doesn't figure as 
it does on some articles. By that we 
mean, don't pay too much, but pay 
enough to get good workmanship and 
wood. Revolving, adjustable office 
chairs in golden oak finish from $4.75. — ■ 
Bobbins, Pratt $ Bobbins, Spokane. 

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There are exhibits at St. Louis no 
more vast and comprehensive than this 
show of dining-room furniture. Hun- 
dreds are traveling as many miles to see 
them. The Colonial furniture alone 
among the new dining-room pieces on the 
Gimbel furniture floor are worth com- 
ing a long distance to see. The simple, 
almost austere beauty of colonial art 
worked out in the dull mahogany-finish 
— and that finish defies imitation. 
Dozens of pieces of this sort. Absolute 
copies of precious old chairs in the pos- 
session of connoisseurs. — Gimbel Bros., 
Philadelphia, Pa. 

Our dining-room furniture department 
alone is as large as an ordinary store, 
and it contains just now the most ele- 
gant stock we have ever shown. The 
numerous grades and designs in golden 
oak, weathered oak and mahogany make 
it easy to get just what is wanted, and 
our prices, by comparison, will be found 
absolutely the lowest on any given grade. 
— McAllister, Mohler $ Co., Columbus. 

We can show you the newest ideas, 
the best reproductions of the old pieces, 
and the most popular furniture for the 
home that can be found in this city. This 
is a "furniture" store — all the name im- 
plies — and more. It is a place you will 
enjoy visiting because of the interesting 
and beautiful things that are displayed 
here. — John Mullins $ Sons, Jersey City. 

Farrell's quality has long been accept- 
ed by knowing furniture-buyers as the 
standard of merit. If an article is here, 
it's good. It wouldn't be here, were it 
otherwise. We can't make this point too 
clear. It's one of the foundation stones 
of this business. Sticking to honest fur- 
niture, and never running after the cheap 
goods so numerous now-a-days, has 
made this house one of known reliability, 
and that means much to any buyer. — 
Farrell's, Trenton, N. J. 

The wheel of fashion has made one 
more complete revolution, and the furni- 
ture of the Colonies is now pre-eminently 
correct for the dining room. — George C. 
Flint Co., New York, N. Y. 

A veritable exposition of everything of 
merit in the Furniture world, in all the 
fashionable designs and finishes, with un- 
equalled choice in all lines, aptly de- 
scribes our Fall display. — B. J. Horner 
$ Co., New York, N. Y. 

Furniture cast on "Mission" lines, and 
finished in weathered oak, is in great de- 
mand this season. The pieces are sight- 
ly, comfortable, and very attractive ad- 
ditions to the furnishing of the home. — 
Wanamaker, New York, N. Y. 
ITURE 



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467 



By this we mean it is the first time in 
the history of our establishment that we 
have inaugurated a regular "Summer 
Furniture Sale," and we intend making 
it a hummer. Below are only a few of 
the many bargains we are offering. This 
sale embraces every article in our store, 
from the smallest butter chip to a fold- 
ing bed, and it is decidedly to your inter- 
est to call and inform yourself as to the 
remarkable purchases you are able to 
make by paying part down and the re- 
mainder weekly or monthly. — Cohn Bros., 
Spokane, Wash. 

Here are three leaders of the famous 
Lentz extension table values. The Lentz 
extension tables are to-day becoming 
more extensively known and in use than 
any other table on the market. Simple 
facts have taught the best furniture buy- 
ers to recognize the Lentz tables, and 
buy and sell them wholly upon their 
merits — namely, quality, construction, 
finish and price — these are the important 
factors which you should look into be- 
fore buying; all of which the Lentz com- 
prises. These values will surely interest 
every person who wants a moderate 
priced table, and are good values at 
regular prices. We have better ones if 
desired and can please you both in styles 
and prices. Come in and look them over 
and see the advantages over others. — 
Standard Furniture House, Spokane. 

When you buy of us it is made in our 
own factory, designed to your taste, ma- 
terial, finish and upholstery as per your 
instructions. We quote you a manufac- 
turer's price, and deliver to your home 
or pack and ship free of charge to your 
out-of-town residence; and you may rest 
assured that you are getting the best 
at the lowest market price. Just at 
present we have a handsome assortment 
of davenports and suites, which will in- 
terest you, and an excellent showing of 
upholstery goods. — Chas. F. Doll, Buf- 
falo, N. Y. 

You know the sort when we say "Mis- 
sion Style" — massive oak construction — ■ 
Spanish leather cushioned — large — easy 
■ — lazy — luxuriously plain — that's the size 
of it. We are not supposed to have such 
swell doings "Over Here" — but we do — 
in fact — our "Mission" furniture — is 
equal to all you ever see "Over There" 
except in price — "Over Here" price is 
a whole lot less and this week's special 
sale makes it even less, than that. Sup- 
pose we do sell under cost — for a week 
— we can stand for it. — T. H. Wearne 
<$• Co., Denver, Colo. 

For this summer sale, we have built 
some exceptionally interesting bedroom 

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furniture in birch, maple, light oak and 
white enamel. The designs are early 
English, French, Colonial and modern, 
including several floral decorated pieces, 
and in combination with our showing 
of light drapery fabrics, afford unusual 
opportunity for selection, suggesting nu- 
merous possibilities for the expression of 
individuality in dainty and effective dec- 
orative schemes. — Geo. C. Flint Furniture 
Co., New York. 

Summer furnishings. Just now you 
must provide for the hot weather which 
will soon be here. We have furniture, 
draperies and floor coverings suitable 
for just that kind of weather. You 
would not think of wearing the same 
clothing in summer as in winter. Well, 
the same thing applies to your house. 
You need not expect to be comfortable 
this summer unless you take up that 
heavy 'carpet and put down one of our 
nice, clean, cool mattings in its place. 
Get a few light, comfortable chairs and 
rockers and you can bid defiance to the 
heat. For your veranda we have many 
very low-priced rockers that are well 
made and comfortable, and we recom- 
mend that you order early to secure 
what you need. — Greene's, Newark. 

The Chinese reclining arm-chair is a 
necessary adjunct to the Summer ver- 
anda. It has a frame of bamboo — the 
rest is an openwork cane. There are en- 
closed arms for storing away a book, 
magazine or fancy work, and a place 
for the tumbler of cool drink. The light 
weight of the pretty Chinese reed and 
cane furniture, done in colored enamels, 
and made in France, commends it very 
highly for piazza use. There is nothing 
which appeals so much to the Summer 
lounger as the tete-a-tete or double 
chair. It is in reed, and combines the 
pleasure of having one's companion near, 
while both read, rest or carry on a con- 
versation. The dividing arm is broad 
enough for books, or holding the after- 
noon tea. — Wanamaker, New York. 

Porch Furniture — Attractive — Good — 
Inexpensive. — We have an unusually fine 
showing of comfortable and durable 
rockers and chairs for porch use. Some 
are elaborate and handsome; some are 
quite simple, but right. It is of the 
latter kinds that we tell this word to- 
day. Frames are mostly of maple, in 
natural finish; but we show them in oak, 
finished in pale green and polished, or 
weathered oak in dull finish; seats and 
backs are mostly of closely-woven reed 
or of closely-woven cane. All the goods 
are of highest grade and finish. — VPawa- 
maker, New York. 
ITURE 



468 



ADVERTISERS CYCLOPEDIA 



Hints About Furniture. — There are in 
almost every home several pieces of fur- 
niture that are so comfortable that in 
spite of their shabbiness you do not like 
to lose them. Perhaps they are heirlooms 
in the family, made of heavy mahogany, 
or with such prim sturdiness that they 
appear to defy newness or graceful lines. 
When you go away for the summer in- 
stead of sending your furniture to a 
storage warehouse, send it here — tell us 
what you wish done to it and we will 
reupholster it so that it will keep its old- 
fashioned lines, but take upon itself a 
new air of elegance. Then we'll keep 
it for you until you return in the fall. 
And all this will be done very much 
cheaper than at any other time, because 
in summer we have more time to devote 
to it. — Abraham $ Straus, Brooklyn. 

Furniture that's honestly made, strong- 
ly constructed, the kind that lasts long- 
est. In short, Furniture that is the best 
possible return for the money — and 
there's a goodly saving on every piece 
listed here. True, they are odd pieces, 
no more like them, but they are just as 
desirable. — Geo. B. Peck Dry Goods Co., 
Kansas City, Mo. 

Suggestions for Summer. — If your 
bamboo furniture gets begrimed or dull 
looking, rub it with a brush dipped in 
warm water and salt. The salt pre- 
vents that yellow color. Wicker chairs 
and matting can be cleaned in the same 
way. Fruit stains begin to appear on 
knife blades these days — rub with a 
damp flannel dipped in salt and they'll 
disappear quickly. A house should be 
as pretty and comfortable looking in 
Summer as Winter — if not more at- 
tractive. Do not make it barren and 
cheerless looking by having no curtain 
at all. Replace the heavy lace curtains 
and portieres with the lightest and most 
transparent hangings you can find. In 
these days of large porches the well- 
fitted Summer home has the artistic mod- 
ern Japanese mats strewn here ana 
there. We have them in beautiful de- 
signs and very moderate. If your silver 
tarnishes quickly, wash it every week in 
warm suds with a tablespoonful of am- 
monia — it preserves the polish. — Abra- 
ham § Straus, Brooklyn. 

We have the pleasure to announce 
some special opportunities in cool, rest- 
ful, attractive reed and rattan furni- 
ture, each piece hand-made, either from 
designs of our own artists or those seen 
in the famous English watering places. 
Finished in any color to order without 
extra charge. — Geo. C. Flint Co., New 
York. 

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In the rich golden quartered oak, 
dainty bird's-eye maple, elegant genuine 
mahogany, and the beautiful curly birch. 
One of these dressers combines the con- 
venience of a dressing-table and utility 
of a bureau. The fine and large mir- 
rors are always a welcome feature. At 
the present writing you will see on our 
display floors more than twenty different 
designs in above woods and finishes, and 
every one of them are designed to give 
the greatest amount of convenience and 
beauty. — Stickley -Brandt Furniture Co., 
Binghamton, N. Y. 

Select what you will from any one of 
our seven great floors and you can safely 
feel that it is strictly reliable — that you 
have not been deceived in the matter of 
quality. This is very important, too, 
when there is on the market so much 
Furniture of a questionable character — 
Furniture made to look all right, but 
which will prove cheap and shoddy when 
put to the test of wear. — McAllister, 
Mohler fy Co., Columbus, Ohio. 

Our stock is a revelation to every one 
who looks through it. Every line for 
every room in the house is displayed in 
magnificent assortment — good, well-made, 
artistic furniture to suit every taste and 
purse. — M. Rich § Bros. Co., Atlanta. 

Summer furniture that's cool, comfort- 
able and durable — and yet low priced. 
Come in and select from the largest and 
best stock in this part of the country. 
— McAllister, Mohler $• Co., Columbus. 

Forced out — that is what one of the 
largest jobbers of iron and brass beds, 
springs, mattresses and pillows was 
forced to do — vacate his mammoth ware- 
house, because the railroad company 
wanted the ground for trackage pur- 
poses. It left him in bad shape, as this 
is the best time of the year for his 
business. He did not know what to 
do or which way to turn, owing to hav- 
ing an immense stock on hand. Finally 
appealing to us, we made a deal with 
him whereby we take the whole stock. 
While there are not many patterns of 
beds, there are any number of colors 
and combinations. — Smith fy Farwell Co., 
St. Paul, Minn. 

Furniture of the old fashioned hand- 
made kind finds beautiful expression 
in our showing of reproductions from 
the Colonial and early English. The 
dining room with its long, low side- 
board — the china cabinet with quaint 
mullioned windows — slender-legged Chip- 
pendale chairs — all having that sense of 
atmosphere and refinement above the 
commonplace. — Grand Rapids Furniture 
Co., New York. 
ITURE 



OF SELLING PHRASES 



469 



When we sell a brass bedstead costing 
as much as $150, we are met by the 
question of what furniture should ac- 
company it. For a brass bedstead needs 
a special class of woodwork, designed 
to carry out the idea of tubular fram- 
ing. You catch the idea when you look 
at the three-piece set here offered, which 
has been planned expressly for use with 
a brass bed. The upper part of each 
piece has the suggestion of tubular con- 
struction. We make this set in either 
white oak or Tabasco mahogany. It 
represents the best grade of cabinet 
work. — Paine Furniture Co., Boston. 

That's a strong statement, but a sell- 
ing argument is only as strong as its 
weakest phrase, and we want to make 
this bargain news so convincing that you, 
for your own welfare, will come here 
to-day and select the pieces that you've 
been putting off buying from time to 
time, waiting for the best values of the 
season. These are the best. Prices tell 
you that, and then here's the furniture 
to prove it. Furniture that combines the 
two requirements — stability and artistic 
designing — furniture that will in truth 
last a lifetime — a quality that will live 
up to every claim made for it. — Simpson, 
Crawford Co., New York. 

Famed for its excellence — for its ar- 
tistic beauty — for its exclusiveness — for 
its absolute completeness in all lines — 
for its moderate cost. Advantages which 
cannot fail to interest all intending fur- 
niture buyers who desire the best in 
style and the best in value, whatever 
their requirements, whether suites or 
single pieces. — B. J. Horner fy Co., New 
York, N. Y. 

Our preparations for the holidays ex- 
ceed anything we've ever attempted, and 
to secure the show room needed for this 
great display, we have reduced prices 
an average one-third on many lines, es- 
pecially on larger pieces. This week's 
offerings present absolutely unmatch- 
able values. Delivered at once or stored 
free for future- delivery, upon payment 
of a small deposit. — Walker fy Linde, 
Philadelphia, Pa. 

The sturdy qualities and handsome ap- 
pearance of our parlor furniture is well 
known as far away as shoppers come to 
Wilmington to buy. The advantages of 
buying here are many. You buy of the 
maker, pay but one profit, can choose 
your preferred style of frame, and can 
have them covered with goods of your 
own selection. — M. Megary $ Son, Wil- 
mington, Del. 

Something to brighten the home — a 
Christmas thought easy to fulfil if you 

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strike this furniture store. Attractions 
are boundless. Furniture in endless va- 
riety — from the simple little pieces to 
the most ornate. And no matter what 
price you pay, you'll get greatest value 
for your money. — Adams Dry Goods Co., 
New York, N. Y. 

A good gift lives a long life. Give 
furniture — good furniture, whose every 
line proves its inheritance of the art, 
spirit and painstaking excellence of other 
centuries. We have an unusual collec- 
tion of single pieces for gifts — small, in- 
expensive, but never trivial nor ordi- 
nary. — Hunt, Wilkinson fy Co., Philadel- 
phia, Pa. 

We are proud of our new stock of 
Furniture — the elegant, elaborate array 
of polished beauty that is filling our 
floors. It is the finest we ever have had. 
It is Furniture that will wear, furniture 
that will be a source of comfort, pride 
and joy to those who use it. It is built 
to be handed down from generation to 
generation through future years. — /. N. 
Adams, Bufalo, N. Y. 

See us before buying anything for 
your home. We have the largest stock 
of furniture and furnishings in this sec- 
tion and our prices the lowest. So be 
fair with yourselves, make a business 
rule to see if you can't get a better piece 
of furniture here in style, quality and 
finish and at a better price than else- 
where. — A. J. Collins $ Co., South Nor- 
walk, Conn. 

Buy furniture now and save a day's 
wages. This can be done if you will 
come prepared to buy one or two pieces 
of furniture. And what money is easier 
earned than that which you save in this 
way? You get furniture that lasts a 
lifetime and will be a joy for years. 
Ponder over such economy as this. — 
The Uth Street Store, New York, N. Y. 

There is an end to everything and so 
must there be to this particularly good 
thing in full-sweep price reductions on 
every article in our Two Acre Furniture 
Department. Another six months must 
pass before every piece is reduced at 
the same time. Who ever will need fur- 
niture months hence will save money by 
buying this week. — Hahne $• Co., New- 
ark, N. J. 

Just twenty-one pieces of Willow Fur- 
niture left from our large summer stock. 
We want every inch of room for the 
great Furniture Sale that will shortly 
begin and have marked this little lot of 
Willow Furniture at just half regular 
prices. — Strawbridge $ Clothier, Phila- 
delphia, Pa. 
ITURE 



470 



ADVERTISERS CYCLOPEDIA 



We've added another great shipment of 
the very best grade artistic, up-to-date 
furniture to be sold at the same extreme- 
ly low prices that have been the ruling 
power of our sixth semi-annual sale. 
Wouldn't be one bit surprised if the 
third week would be greater than the 
first. Furniture we've already sold is 
commanding so much admiration that 
home furnishers who hadn't intended 
buying their furniture now are taking 
advantage of this sale. That's what 
you'll do if you come and see the furni- 
ture. Don't see how anybody can resist 
this remarkable saving. — Simpson Craw- 
ford Co., New York, N. Y. 

Showers of new and up-to-date fur- 
nishings for the home. — The C. W. Dan- 
iels Co., Pueblo, Colo. 

A furniture salesman went to his em- 
ployer — a tamous dealer in Boston — and 
said: "I have tried fifty different stories 
in an effort to sell that old sideboard, but 
it's no use, it won't go." 

"Suppose you try the truth," suggest- 
ed the governor, laconically. 

Many people wear out shoe leather, 
time and patience, in chasing irregular, 
illegitimate, will-o'-the-wisp "bargains," 
which are rarely found where they are 
advertised. 

To such we say, try regular goods at 
regular prices at the best of the regular 
stores. — Colby's. — John A. Colby $• Sons, 
Chicago, 111. 

Specials in Furniture for Summer 
Homes. — Both in number of pieces and 
in the lowness of prices our displays ap- 
peal to those making purchases for city 
homes, porches and lawns, as well as for 
country houses. The arrivals just added 
make the present lines much the largest 
we have ever presented. — Marshall Field 
<J* Co., Chicago, III. 

Furniture that Furnishes ! — Our stock 
is composed of the most artistic and lat- 
est designs on the market. We make a 
specialty of fitting out rooms for newly 
married people. — Schmuck $- Bevington, 
Wooster, Ohio. 

Fine Maple Bedroom Furniture — Odd 
Pieces at Reduced Prices. — Every piece 
that you will want to furnish the guest- 
chamber of your summer cottage. But 
the principal point is that these are 
mostly odd pieces, though it will be very 
easy to match up a whole suit. Greatly 
reduced because they are odd pieces. — 
Strawbridge $ Clothier, Philadelphia. 

Furniture Department. — Have you 
seen the beautiful mahogany Colonial 
bedroom suit in our art room on the 
fourth floor? Never mind about buying 

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it, but if you enjoy seeing a pure revival 
of noted Colonial pieces take the eleva- 
tor and get acquainted with these hand- 
some specimens. They are exact repro- 
ductions of the most fashionable type 
of bedroom furniture in old Colonial 
days. Three pieces; the highpost bed- 
stead, a great and richly handsome dress- 
er and full dressing size cheval mirror, 
elegantly mounted in mahogany. Sale 
price reduced to $200.00.— Crews-Beggs, 
Pueblo, Col. 

Tobey hand-made Kitchen Tables are 
made with the same care that is put 
upon our elegant dining, library or par- 
lor pieces. 

Summer Furniture for Cottage, Porch 
and Lawn. — The features of this year's 
furniture for summer cottages are sim- 
plicity, ease and comfort. To meet the 
demand we have assembled the most at- 
tractive line of Summer Furniture we 
have ever shown, covering everything 
needed for the veranda, the living room, 
to the guest room, in Reed, Rattan, 
"Old Hickory," Adirondack Silver Birch, 
Prairie Grass, etc. — Woodward <% Loth- 
rop, Washington, D. C. 

To All Who Live in Houses. — When 
I say elegant furniture in most modern 
designs at the price of the ordinary sort 
I speak advisedly and sincerely. I have 
marked down a wide variety of the nicer 
grades in such pieces as rockers and arm 
chairs of oak, in all shades and finishes; 
also of solid mahogany and birch ma- 
hogany; some all wood, some with 
leather seats and backs, some of them 
Morris chairs — a tempting lot and you 
can pay part at a time. — Crews-Beggs, 
Pueblo, Col. 

Porch furniture that is "right." To 
be "right" it must be comfortable, strong 
and easily kept clean, and last, but not 
least, as beautiful to look upon as its 
nature will permit. Ornamental furni- 
ture is out of place on the porch. Ex- 
ceedingly inexpensive are the maple 
frame chairs and rockers, with seats and 
backs of woven reed. The little rockers 
and chairs without arms may be had 
for 75 cents, and all sizes are in stock 
up to the large rockers with broad arms 
at $3.00.— The Bowditch Furniture Co., 
New Haven, Conn. 

A Sensational Sale of Fancy Furni- 
ture at a Third Off Price.— There are 
only three factories in the United States 
which turn out gold-leaf, Vernis-Martin 
and Rookwood furniture, and as they 
never over-produce it is really a-once- 
in-a-lifetime happening when such furni- 
ture as this is sold underprice. — Bloom- 
ingdale's, New York. 
ITURE 



OF SELLING PHRASES 



471 



Little Priced Furniture for the Din- 
ing and Bedrooms. — A fine chance for 
those who wish to add a chair or a dozen 
chairs to the furnishing of the Summer 
home — or complete the furnishing of the 
bedrooms. — Abraham fy Straus, Brook- 
lyn, N. Y. 

Remember your home Christmas with 
a piece of good furniture — the kind of 
a gift that does not need renewing every 
year. If you do not know just what you 
want, come here — inspiration and sug- 
gestion spring from every corner, and 
of any article you may think of in furni- 
ture we will show you the largest and 
most varied line ever shown in this city. 
Early Christmas buying is the best, par- 
ticularly in furniture when the assort- 
ment in every line is complete. — Stickley- 
Brandt Co., Binghamton, N. Y. 

This morning we are ready to let go 
of all our summer furniture. There are 
hundreds of people who will be coming 
for a month yet to add summer pieces 
to their country homes. And there are 
hundreds more who will want from one 
to a half-dozen pieces of exactly this 
furniture to use even in their winter 
homes. But we have immediate demand 
for floor space, and the summer furni- 
ture must be evicted this month, even at 
the radical losses that are necessary to 
do the work in a hurry. For this reason 
this furniture will be sold only for im- 
mediate delivery. — Wanamaker, New 
York. 

Where such an immense furniture bus- 
iness is transacted, we cannot allow our 
stock to be cluttered up with odds and 
ends — by which we mean furniture of 
which only one, two or three pieces of a 
kind remain. So, down go the prices to 
quickly close out these goods. — Kauf- 
mann's, Pittsburg, Pa. 

These attractive pieces of furniture 
make pleasing presents for all women 
who do fancy work or sewing. They 
bring order out of chaos, and keep the 
"sewing things" where they can be quick- 
ly found. A work table is a piece of 
furniture that many women would not 
think of buying, for their own use; 
hence it makes the most desirable sort 
of a present. They are made in various 
fine designs with drawers of different 
size, some having compartments for the 
household mending, some have drop leaf 
at the end to give sewing space, and 
some are prettily inlaid with fancy mar- 
queterie. — Wanamaker, New York. 

A home is, after all, only a box of 
regular or irregular shape — a shell with- 
in which one lives and gathers his most 
valued possessions. The longer he lives 

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in that home the more he becomes identi- 
fied with it, and the greater influence 
does his environment exert upon his char- 
acter. For these and many other rea- 
sons we should use care in selections 
for the home. At the same time com- 
plete your shopping list— and the Christ- 
mas work can be done in a week. 
— Gimbel Bros., Philadelphia, Pa. 

Nearly every home where this paper 
goes can use a couch. We are selling 
them at reduced prices. Clearing out 
our samples to make room for new spring 
goods. — C. R. Parish <£■ Co., Columbus. 

For uniqueness of design, artistic 
shaping and generous build they stand 
without a peer. The construction of 
each model is a work of art. They come 
in prettiest green, highly polished quar- 
tered oak and Antwerp oak or genuine 
mahogany. — Simpson Crawford Co., New 
York. 

If you buy it at Aaron's you get it 
good. Odd pieces and suits for the par- 
lor. Have you ever noticed the beauty 
of a parlor furnished with odd pieces? 
Very striking, don't you think? And 
you only need to buy one piece at a 
time. Add to it as circumstances war- 
rant. — W. S. Aaron, Altoona, Pa. 

Prairie Grass furniture is a perfect 
product. The peculiar adaptability of 
Prairie Grass furniture to any surround- 
ing is so pronounced that no single 
scheme of furnishing — no single room 
in your home — can lay special claim to 
it over others on the ground of being 
most appropriate. On the porch or 
lawn it seems at once to reflect the vigor 
and wholesomeness of outdoor life. On 
our display floor we are showing nearly 
forty different pieces. — Stickley -Brandt 
Co., Binghamton, N. Y. 

Make your hot porch cool. The Vudor 
porch shade makes a perfectly delight- 
ful room of your porch. It completely 
excludes the sun but permits the enjoy- 
ment of refreshing breezes. Very sim- 
ple in construction and mechanism, yet 
durable in the extreme. These goods 
are stained in soft oil colors, harmoniz- 
ing with any style of architecture. Sizes 
four feet, six feet, eight feet, ten feet 
wide, with the prices $2.25, $3.00, $3.75, 
$5.50 respectively. — Jones' Carpet Store, 
Columbia, S. C. 

Five dollars buys a handsome Morris 
chair. This chair frame is made of oak 
and has beautiful velour cushions. It's 
such a chair as should be in every work- 
ing man's home. The best chair in which 
a tired person can take a real rest— 
and remember the price.— Scranton Car- 
pet $ Furniture Co., Scranton, Pa. 
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ADVERTISERS CYCLOPEDIA 



Let's get together. We've got about 
everything necessary to furnish a house 
from cellar to garret, and to be perfectly 
frank with you, we've got too much for 
this season of the year. Furniture takes 
up a lot of room. Every square foot of 
space costs money. To make room for 
fall goods, which will be tumbled in on 
us by the manufacturers in a few weeks, 
we have got to reduce our present stock. 
Naturally we can't give these goods 
away, but we do intend to reduce every 
article of furniture in our store from 
20 to 30 per cent, during July. This is 
a bona-fide, honest proposition. Come 
and see for yourself. You can't af- 
ford to overlook this sale if later you 
intend to buy furniture, carpets, stoves, 
refrigerators, oilcloth, etc., etc. — Lande 
Bros., Montreal, Can. 

Here's the biggest bargain in a side- 
board that's been offered this season. 
It's a good one, well built of selected 
elm; the top is shaped and measures 46 
by 18 inches; case has two top drawers 
with swell shaped fronts, one long linen 
drawer with carved front and two cup- 
boards with carved doors; the back is 
handsomely carved, has a shaped over- 
shelf full length, and two side shelves 
and large bevel plate mirror, size 14 
by 26. It's a great bargain. — Hudson's 
Bay Stores, Vancouver, B. C. 

Home furnishers will find a visit 
through our big store a rarely interesting 
treat. We have here the most delight- 
ful of necessities for a modern home — 
furniture of every description, draperies, 
lace curtains, carpets, rugs, mattings, etc., 
etc. We take pleasure in giving full in- 
formation regarding the decoration of 
homes, parquetry floors, etc. Our corps 
of salesmen is always at your service 
whether or not you wish to purchase. — 
Comstock- Avery Furniture Co., Peoria. 

Not so long ago a busy bachelor found 
himself with an absolutely empty apart- 
ment to furnish. By chance he met a 
friend who sent him here. He took 
luncheon in the restaurant on the second 
floor and then in the company of one of 
the skilled store people, who are here 
for just that purpose, he went from one 
branch of the store to another, choos- 
ing carpets, furniture, rugs, curtains, dra- 
peries, china, glassware — everything he 
needed. He spent the afternoon here, 
and a part of the next morning. In that 
time he bought, under this one roof, the 
furnishings of his apartment complete to 
the smallest detail. "I never realized be- 
fore," he said, when his expedition was 
over, "what a modern store like this 
really means. But for my friend, who 

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sent me here, I should probably have 
spent a month at odd times wandering 
through all sorts of stores and picking 
up something here and there, perhaps 
getting it in harmony with what I had 
already bought, perhaps not. Now, in 
less than a day's time, I have, with your 
help, been able to choose here the com- 
plete furnishings for my rooms. I know 
they are artistic. I know they are ab- 
solutely harmonious. I know I have the 
guarantee of a substantial house back of 
every single article. I should even be 
satisfied to pay a little more just for 
the comfort and convenience of it all." 
To most of us, perhaps, the great stores 
are too much an every day convenience 
to seem wonderful. Yet it is little short 
of wonderful that here, under a single 
roof, not only all the furnishings of a 
home, but all the clothing for every mem- 
ber of the family, may be bought. More 
than that, the whole world has been laid 
under tribute that not only should every- 
thing be here, but that everything should 
be of the best quality in every sense. 
Our bachelor friend might have discov- 
ered, too, what is known to all Brooklyn 
women, and, perhaps, to most Brooklyn 
men — that the merchandise here is not 
only the best that may be had anywhere, 
but the prices are always as low and very 
generally lower than the cost of mer- 
chandise as good outside this store. To 
convenience, to satisfaction, to good serv- 
ice, are added low prices to make the 
round of excellence complete. The 
world's broadest guarantee is your in- 
surance policy in buying at Loeser's. — 
Fred. Loeser § Co., Brooklyn, N. Y. 

To reach out for the best and want the 
best at the lowest prices that the best 
can be purchased for is not a bad trait. 
The possessor of that trait may be called 
a "bargain hunter," but that's only an- 
other name for "economical." There's 
"good hunting" in this store. Everything 
in this stock of furniture is a bargain 
when quality and prices is considered, 
but unlike the usual "bargain" it is not 
something old or out-of-date. — Martin 
Furniture $ Carpet Co., Ottumwa, la. 

An Innovation. — Five hundred sets of 
Slip Covers for five pieces of furniture, 
ready made and can be delivered at once ; 
no measuring your furniture and charg- 
ing you for estimating. All those 
charges saved and Slip Covers sold to 
you at 50 per cent, less than other stores. 
The Slip Covers are made of best French 
linen stripes, all colors, and consist of 
lounge cover, 2 armchairs and 2 small 
chairs, finished with best binding and 
workmanship guaranteed. — A. I. Namm, 
New York. 
ITURE 



OF SELLING PHRASES, 



473 



FURS 



Mrs. Homer — John, if Mrs. Neighbors gets a new seal- 
skin sack this winter, I must have one also. 

Homer — Well, don't worry about it, dear. Neighbors 
and I formed a protective union to-day, and neither of you 
is to have one. — Chicago News, 



New shipments of coats, waists, skirts 
and furs add zest to our great sale of 
fashionable outer garments. — The Cres- 
cent, Spokane, Wash. 

If you have furs to get by all means 
buy them now! — Culp's, Alliance, O. 

If you want something exclusive in 
style and absolutely perfect in fit, we 
invite you to come to-morrow and see 
our special values. We have pleased 
others — we can please you, too. Our suits 
for women have all those finishing touches 
that go so much toward making glad 
the heart of woman. — The Blakely Dry 
Goods Co., Spokane, Wash. 

An unusually fine showing of all the 
most wanted furs ! — Don't make the mis- 
take of buying furs that will cause you 
regrets later on. Here are furs that 
have passed expert judgment and will 
stand comparison with the very best furs 
in the market. On furs, as well as on 
other merchandise here, our prices stand 
out boldly in their littleness. — H. Batter- 
man, Brooklyn, N. Y. 

Furs for the ladies are one of the 
winter season's attractive lines. Always 
useful, always attractive and appreciated. 
We've never sold as many pieces as we 
have so far this season. The sable fox 
and Isabella fox are most admired, and 
the fact that we have had to twice dupli- 
cate our original order shows the popu- 
larity of our qualities and prices. — Ben- 
son $ Miller, Bangor, Me. 

Those famous furs. — The low prices 
have even set some people doubting. 

Well, the fact that the furs are here 
at all is proof enough of their good 
character. But the fact that they come 
to us from the greatest fur house in 
the world is still behind that — the house 
that never sends out the tiniest bit of 
neck fur unless it is perfect. 

We are selling them as we bought 
them— far below the regular prices. — 
John Wanamaker, Philadelphia, Pa. 

Are we selling all the fur coats in 
town ? Has fur coat selling stopped in 
other stores? We never sold so many 

FU 



jackets in our life as this season — an 
order for forty more has just gone in. 

Everybody in town must know about 
them — everybody's coming for them just 
as though there were no end to them. 

That's right. If anybody knows any 
way out of the fur maze it's the bell 
sheep. 

We jump the fence of convention and 
buy in the summer. 

We buy for the greatest store in Il- 
linois — and so buy cheaper. 

We are careful and studious furriers, 
but we are satisfied with a " dry goods " 
profit — but not with " dry goods " furs. 

We pay rent just as long as the fur 
season lasts, and no longer. 

We have salespeople who know furs, 
and what's what. 

When the fur season ends they sell 
dresses and coats — do you suppose we'd 
let them go? Not much. 

On the whole we've learned how to sell 
furs regularly for 25 per cent, or so 
less than others. 

Where do you think you'll buy? 

If you want the prettiest fur coat in 
town, now's the time to get one. — Schip- 
per $ Block, Peoria, III. 

Since it has been our specialty from 
the very advent of the motor car, you 
may depend upon every garment which 
we fashion to embody those principles 
and knacks which promise a full meas- 
ure of convenience and protection. The 
skirt of a Saks fur coat is almost a 
fourth greater in width than the average 
fur garment. The pockets are placed to 
be of service whether one assume a 
standing or a sitting position. The edge 
of every coat at the flaps has a but- 
ton or two which prevents a gap when 
one is seated. Our collection of models 
and furs is most comprehensive. — Saks 
# Co., New York, N. Y. 

Lowenthal's reliable furs are useful, 
stylish, comfortable. As a present, they 
are highly appreciated, last longer, give 
more general satisfaction than anything 
else for that purpose.— M. Lowenthal, 
Lexington, Ky. 
RS 



474 



ADVERTISERS CYCLOPEDIA 



It is a pleasure to sell furs this sea- 
son. Our stock is unequaled in variety, 
and superb in style and quality; while 
the prices are so distinctly below the 
market that it is, as we have said, a 
real pleasure to serve our hosts of cus- 
tomers. — Strawbridge §• Clothier, Phila- 
delphia, Pa. 

Jack Frost has been busy already giv- 
ing us a taste of the wintry days and 
nights to come. So, there is more than 
ordinary interest in to-day's news from 
the fur store — news of a particularly 
distinguished gathering of the best and 
most stylish furs, and in every case a 
saving. — Abraham $ Straus, Brooklyn. 

Fine furs. — The day that dawns clear, 
cold and crisp is the day to put on furs, 
not the day to have to go downtown and 
buy them. You will find our fur depart- 
ment on third floor prepared with such 
a gathering of high quality furs as has 
never been exhibited in any other store 
in the Northwest. — The Plymouth Cloth- 
ing House, Minneapolis, Minn. 

From now on till Christmas there'll be 
" something doing " at this store, and 
it will be greatly to your interest to make 
frequent visits here. The new holiday 
goods are coming in, and such a lot of 
interesting things. Something worthy for 
every one. Our whole force are work- 
ing like beavers getting ready for our 
great annual display. But we'll have 
and we want everybody to know it. — 
Oately-Brennan, Cincinnati, O. 

Good furs were never before priced 
like this. — An opportunity that deserves 
immediate attention. Prices asked dur- 
ing this sale are less than the actual 
cost of the raw skins. To miss these 
values is to miss great bargains. — Siegel- 
Cooper Co., New York, N. Y. 

Clearance of all our furs and fur gar- 
ments in this great sale. — We will not 
attempt to quote prices, because it would 
take half a page of newspaper, but suf- 
fice it to say that all the furs must 
go now, so be here early. The entire 
stock has been gone over thoroughly, and 
is now rearranged and remarked to the 
lowest possible prices. It is the largest 
and most complete stock in the Twin 
Cities to select from, indeed, too large 
for this time of the year, and for that 
reason they are marked at great money 
saving prices. — W. H. Elsinger $ Co., St. 
Paul, Minn. 

Furs will soon be in demand, and al- 
though we will not hold our formal open- 
ing until later, we can now show many 
of the latest creations in fur neck 
pieces. You will not need to go to the 
city to find what will be worn. Just 

FU 



call in and let us show you. The Amer- 
ican Furrier is always on our stand 
showing all the newest styles, both in 
neckwear, jackets, etc. See our elegant 
blouse coats, fur-lined coats, trimmed 
near seal, Russian pony, long driving 
coats, etc. Does it seem a little early? 
You will soon need them. — Baraboo Fur 
Store, Baraboo, Wis. 

The time has come for us to clear away 
our winter stock to make room for the 
spring goods which are already arriving, 
and our stock of furs must be sold. We 
make it a rule never to carry stock from 
one season to another, and buyers who 
buy now can obtain rare bargains. Never 
mind about the cash. We trust you, and 
will allow you to pay for your purchase 
in small weekly or monthly payments if 
you desire, without any extra charge. — 
Raphael §• Co., Hamilton, Can. 

Handsome sets of fine ermine are in- 
cluded in the general reductions. Almost 
any lady can use these to advantage in 
addition to whatever furs she may have 
now. — Dineen's, Toronto, Can. 

No need for anyone to be without beau- 
tiful furs when such fine ones are to be 
had for as little as the Loeser prices. 
They are fine — just as fine as can be 
bought anywhere. And yet there is no 
more than half price to pay. — Fred- 
erick Loeser <§• Co., Brooklyn, N. Y. 

We bought an odd lot of skins from a 
New York fur importer and got them 
very cheap, and have made them up in 
very pretty shapes in scarfs and muffs. 
Every kind of fur is among this lot. 
Now is the time to buy your wants in 
furs at remarkable prices. These goods 
are not over a month old. Just finished 
from our shop here. Call and look 'em 
over and note prices. We must get rid 
of this lot, as our raw furs are taking 
up our time now. — Simon S. Marx, 
Springfield, Ohio. 

It is now generally accepted that Ea- 
ton furs represent the highest standard 
of fur craftsmanship, and that Eaton 
prices have established a higher standard 
of value in this western country. But 
these jackets are not being sold at regu- 
lar Eaton prices — good values as they 
then represented — but at clearing prices, 
think of that I— The T. Eaton Co., Win- 
nipeg. 

We hate to shout price, for most men 
seek quality first, but we have both qual- 
ity and price to offer you on this hand- 
some line of fur-lined overcoats that we 
propose to close out for the season. Try 
us once and we will convince you that 
both prices and quality are right. — 
Girardeau Sj; Marshall, Columbia, S. C. 
RS 



OF SELLING PHRASES 



475 



Lovely mink-trimmed Persian lamb 
jackets reduced. Third day's selling in 
the week of special fur values. No, the 
blue pencil has not been held back from 
these lovely mink-trimmed Persian lamb 
coats — the most popular fur garment of 
the season. The saving amounts to $30 
and $40 a coat and, considering the high 
standard of excellence raised by the Ea- 
ton furriers, this offering is a most im- 
portant one to prospective holiday pur- 
chasers. — The T. Eaton Co., Winnipeg. 

Fur jackets and fur neck-pieces. Ex- 
tra special prices for Wednesday. Do 
not delay. If you contemplate the pur- 
chase of a fur garment of any descrip- 
tion, nothing will be gained by waiting. 
The prices quoted herewith are very low. 
All our fur garments are made from 
good, healthy skins, and the workman- 
ship and trimmings are strictly first- 
class in every particular. You are thus 
assured of getting the very best at the 
prices. — Donaldson's Glass Block, Minne- 
apolis, Minn. 

Persian Lamb coats: a splendid col- 
lection of exclusive designs. With a 
thoroughly organized corps of skilled 
furriers in our great fur workroom busi- 
ly engaged in originating and repro- 
ducing styles of the highest order of 
excellence we are most satisfactorily 
meeting the demands of women who have 
ideas of their own they desire incorpo- 
rated in designs or who seek this section 
as the authentic source of the latest 
styles of merit from every quarter. We 
mention but a few of the recent pro- 
ductions of our own furriers. — Marshall 
Field S[ Co., Chicago, III. 

Those of you who are after fine furs 
and are waiting for some reason or 
other until after the holidays, can have 
their wish gratified by buying them now 
at our store. In view of the fact that 
the holidays are near at hand, and also 
on account of our immense stock, we 
have arranged for a gigantic sale this 
week by making sweeping reductions on 
every article. Remember now you have 
a chance to make your selection while 
the stock is big. — New England Fur- 
riers, Hartford, Conn. 

A fur jacket makes an ideal Christ- 
mas gift. Fathers, husbands and broth- 
ers will welcome suggestions for Christ- 
mas giving to their daughters, wives and 
sisters. Fur jackets are rich and beau- 
tiful presents. Those who can afford 
such should make assurance doubly sure 
by dealing with the most reliable fur- 
rier, and also should be willing to spend 
enough to be certain of getting the very 

FU 



best and a jacket that will give years 
of perfect satisfaction. — W. T. Fair- 
weather $ Co., Toronto, Can. 

The queen of fur garments— sealskin 
coats. Beautiful sealskin! Queen of 
furs! The fur that always holds fash- 
ion's allegiance steadfast. What other 
fur is so beautiful, so soft and luxu- 
rious, so rich in color? This store pos- 
sesses unsurpassed facilities for making 
these superb garments — each a gem. Our 
own buyer personally selects the skin. 
There are few factories, in this or any 
other country better equipped for the 
making of fashionable furs. Each gar- 
ment is perfection, both in workmanship, 
style and finish— and of matchless value. 
Look over our stock before buying. — 
Petkovits Fur Co., Tacoma, Wash. 

Our fur department has been greatly 
enlarged this season. We employ more 
furriers, devote more space for sales- 
room, show a larger variety of skins and, 
withal, are prepared to execute orders 
in an entirely satisfactory way. We 
would suggest the desirability of having 
you give us your special orders for work 
as early as possible. Then you'll be 
ready when cold weather comes. We do 
fur repairing work of all kinds. — The 
Crescent, Spokane, Wash. 

We point with more than ordinary 
satisfaction to our fur exhibit. We have 
enlarged the department in order to give 
more prominence to the showing. All 
the approved ideas are represented in 
fur lined auto and touring coats. — Day- 
ton's, Minneapolis, Minn. 

An unrivaled display of the season's 
richest creations. Literally filled to 
overflowing are our showrooms — furs are 
fairly toppling over each other, and al- 
most priceless possessions in rare and 
carefully selected furs and garments are 
here to please every patron and meet 
their requirements — from all the fur- 
bearing animals of the earth, we show the 
best furs — which are made in our own 
establishment and finished in the most 
fashionable and painstaking manner, un- 
der our personal supervision, from the 
best selected skins only. We are recog- 
nized throughout the Empire state as 
not only the largest dealers in furs, but 
from our four stores we distribute a 
greater quantity, at lower prices, than 
any half dozen fur houses combined. 
We have manufactured, especially for 
Christmas, some charming novelties in 
small furs very much out of the ordinary 
and will be pleased to have you come 
and see them as it is hard to describe 
their beauty.— Meng § Shafer, Roches- 
ter, N. Y. 
RS 



476 



ADVERTISERS CYCLOPEDIA 



In buying furs it is the poorest of poor 
economy to purchase an article because 
it is cheap. Some of our furs are low 
priced but we don't sell cheap furs — all 
are well made and reliable. Your seal, 
Persian lamb or otter garment will give 
you much greater satisfaction and com- 
fort if you know the Albrecht label is 
on the lining. — E. Albrecht $ Son, Min- 
neapolis, Minn. 

Ladies who are particular about the 
quality of material they want in furs 
are invited to visit our store and manu- 
factory. We have had a quarter cen- 
tury experience in fur garment making 
and guarantee the material, workman- 
ship and fit of our goods. — Schlampp 
$ Beinecke, Minneapolis, Minn. 

Last days of great fur sale. The 
greatest fur sale in our history will end 
Friday night. Hundreds of shrewd buy- 
ers have taken advantage of the great 
reductions, have you? And as each one 
told their friends of the remarkable 
money-saving opportunities here, the sale 
has grown by leaps and bounds. Still 
ample assortments to finish out the sale, 
however. Remember that every piece of 
fur in the store is sharply reduced during 
this sale (excepting Persian Lamb coats, 
already specially priced). Don't delay, 
delays mean money to you now. These 
instances that we cite are representative 
of many more as fine. — Thos. C. Wat- 
kins, Hamilton, Can. 

Fur repairs at summer rates. To keep 
our operators employed during the dull 
summer months we will make alterations 
and repairs on fur garments at unusually 
low prices. Careful estimates cheerfully 
furnished and satisfactory results guar- 
anteed. Where extensive repairs or al- 
terations are made, we will store the 
garments until needed in our model, 
cold, dry-air storage plant, including 
renovating by vacuum cleaning system, 
without further charge. Free delivery 
from and to any address in Greater New 
York. — Balch-Price $ Co., Brooklyn. 

Brilliant and authoritative display of 
the new furs. Visit the fur store to- 
morrow and you will find the new furs 
out on parade — the most complete and 
splendid showing of women's furs yet 
made in Brooklyn. There is style-beauty 
worth studying. The most successful 
ideas of the world's most famous fur- 
riers are a part of the display. The 
richness and beauty of the furs them- 
selves — aside from the styles of the gar- 
ment in which they are used — are suffi- 
cient to attract wide interest. And the 
prices are splendidly fair — as low as 
or lower than usual prices in other 

FU 



places for furs much less carefully se- 
lected. The Loeser pre-eminence in furs 
has never been more positively demon- 
strated than it is this season. Note the 
beauty of the workmanship with which 
these garments are fashioned. If you 
have leisure, make comparisons with the 
fine furs to be found in the most ex- 
clusive shops. This is a collection of 
which we feel that Brooklyn has cause 
to be proud — and back of every piece is 
the Loeser guarantee. — Frederick Loeser 
# Co., Brooklyn, N. 7. 

Back in the forties this store began 
selling furs. And it has kept bravely 
apace of the times in fur selling up to 
this hour. During this long period it has 
learned much that benefits you — our pub- 
lic — in fur buying, selling. And how 
we have prepared for this season's fur 
business. Prepared more liberally than 
ever, for two very good reasons — the 
rapidly growing general business of the 
store, and a half-doubled-up territory 
over the store space of a year ago. — 
S. P. Dunham $ Co., Trenton, N. J. 

Monday's clearance prices in women's 
beautiful furs. The Eaton fur factory 
has made its mark in the fashioning of 
stylish furs for both men's and women's 
wear — and it's a high one. Furs could 
not be better made. Styles couldn't be 
more authoritative, and a greater variety 
of exclusive style-creations would be hard 
to find even in Paris and London. Now 
that these women's beautiful furs are 
subjected to clearance prices in the first 
half of winter, it's an occasion that 
should interest every woman in the city. 
— The T. Eaton Co., Winnipeg, Can. 

It never rains but it pours. — We be- 
lieved the climax had been reached in 
fur value giving in the last few weeks 
by the phenomenal sales that have taken 
place here, wherein more furs were sold 
by us than ever before in our history — 
which means of course, another record 
business for Brooklyn. One of {he lead- 
ing furriers of Manhattan, however, at- 
tracted by the success of our recent sale, 
made us an offer of his stock at a start- 
ling price, for quick clearance and im- 
mediate cash. The offer was accepted. 
Every fashionable fur is represented in 
the sale — natural Russian sables, Hud- 
son Bay sables, ermine, chinchilla, natural 
mink, blue and black lynx, Baum marten, 
Persian lamb, white fox, squirrel, etc., 
etc. The stock has been carefully se- 
lected and every piece is high grade — 
no fur is sold here at any price that has 
not passed a rigid test. The furs in this 
sale cannot be returned for credit, but 
may be exchanged for other furs. — 
Abraham $• Straus, Brooklyn, N. Y. 
RS 



OF SELLING PHRASES 



477 



Hundreds of Brooklyn people are buy- 
ing furs at half price. No finer stock 
of furs than these could be shown at 
full prices anywhere. In few other places 
are these stocks as fine in style, in qual- 
ity of fur and in beauty of workmanship. 
The maker is famous all over the coun- 
try for his superb products. But he is 
off for Europe now — to the skin markets 
of the world to make next season's 
purchases. And he was glad to close out 
the balance of his stock — even for half 
price — to take along the cash to pay for 
what he buys. — Frederick Loeser $• Co., 
Brooklyn, N. Y. 

Do you know that the Abraham & 
Straus fur store is famous throughout 
the country as one of the safest, best 
and most notable on this continent? Do 
you know that people come from many 
miles around to see our first showing, 
to note styles and to buy with the sense 
of security born of experience? Do you 
know that we are the first to adopt the 
very latest scientific methods for caring 
for furs, regardless of cost? If you 
do not know these things you do not 
know the Abraham & Straus fur store. 
More care is necessary in the selection 
of furs than in Oriental rugs — and Ori- 
ental rugs and horses are said to be the 
hardest things in the world to buy — 
unless you have implicit confidence in the 
seller (not mere confidence in his hon- 
esty, for no merchant of any sense is so 
foolish as to be dishonest these days), 
but in his knowledge of the fur business. 
That is the confidence we have worked 
to deserve — and we have it as no other 
store hereabouts has. We are proud of 
the furs that leave this store as we 
are proud of our reputation. Every 
piece is an evidence of our experience as 
well as liberality in selling methods. — 
Abraham $ Straus, Brooklyn, N. Y. 

Moths in furs. You can allow beauti- 
ful furs to be ruined in a very short 
time by neglecting to store them care- 
fully. Send them to us — we'll beat and 
clean and store them with a guarantee 
against moths, damp or fire. Now is the 
right time to have repairs done at sum- 
mer rates. Special rates on lots valued 
at $1,000 or over. Telephone 1096.— 
The Bine Store, Winnipeg, Can. 

Highest grade of fine furs made into 
the latest and most fashionable shapes 
are here now at prices which make pur- 
chasing an investment that will prove 
very profitable, for remember it is qual- 
ity as well as price that makes the true 
bargain. — Wise, Smith $ Co., Hartford. 

The closer to inventory the richer the 
offerings. For example, our generous 

FU 



reductions on furs. Reflect that it means 
more to buy Mills' valuable furs under 
price than if they were less notable in 
quality and style. Each department 
proffers something more enticing in the 
way of savings than you found here 
yesterday— the general trend of reduc- 
tions being indicated by the few we note 
here, to stimulate your interest. As 
"deeds are better things than words 
are" — we are coining energy into action, 
making a store full of such special prices 
on needed merchandise, as are rarely 
known at this season. Prove this by 
investigation Wednesday. — The Mills 
Dry Goods Co., Topeka, Kan. 

Storage of furs should be attended to 
now, otherwise valuable furs may be seri- 
ously injured by moths before you are 
aware of their presence. We have every 
facility in our new building for the 
proper care and storage of furs, which 
we insure against all loss or injury. 
Upon request furs will be called for. 
Parties living out of town can safely 
send their furs to us by express. We 
suggest that customers having in mind 
the repairing or alteration of their furs 
have the work done during the spring 
and summer months, so that they may 
be ready when needed in the autumn. — ■ 
C. C. Shayne § Co., New York City. 

A mammoth fur sale, unique in its 
origin and sequel. The origin of this 
remarkable distribution of fine furs is 
bound up in a combination of circum- 
stances that is as beneficial to our cus- 
tomers as to ourselves. We told you 
how Sol Ehrlich, the Persian Lamb King, 
of 56 East Thirteenth St., New York, 
and Shulang, Wiener & Co., 113 Univer- 
sity Place, New York, sold us the greater 
part of their stocks, at prices that en- 
able us to turn them over to you at about 
half their real value. The sequel to the 
narrative is the new highwater mark we 
shall establish in the selling of furs, 
and the countless number of new friends 
we are bound to make with such mighty 
values as we offer in this sale. — Blum 
Bros., Philadelphia, Pa. 

Give furs — of reliable quality. Furs 
are delightfully opportune gifts — season- 
able, fashionable, beautiful. Every wo- 
man loves furs. Don't you know one 
whose bright eyes would sparkle with 
pleasure at sight of a neckpiece, muff 
or set of rich sable, mink, ermine, chin- 
chilla? The less expensive furs are 
beautiful, too. But go to the right store. 
Our splendid stocks afford opportunity 
for most discriminating selection — a va- 
riety probably not approached and va- 
lues not equaled elsewhere. — Straw- 
bridge <f- Clothier, Philadelphia, Pa. 
RS 



478 



ADVERTISERS CYCLOPEDIA 



Furs stored. We make a specialty of 
storing and insuring furs for the season, 
placing them in a fire-, moth- and burg- 
lar-proof vault. Special prices made on 
alterations and repairs. — Van Dyke Fur 
Company, Kansas City, Mo. 

Fur jackets and blouses in styles that 
fashion-wise women like best. Contrary 
to reports of the scarcity of furs, we 
are showing the most complete stock 
of fur jackets and blouses ever assem- 
bled here. Ours is a stock that fashion- 
wise women may depend upon with full 
confidence. The garments are made from 
carefully selected skins — designed and 
cut on the latest lines — and lined through- 
out with guaranteed satins. The assort- 
ment is rich in its variety of both plain 
fur garments and those with collar, re- 
vers and cuffs of contrasting fur. — 
Burke, Fitz Simons, Hone <$ Co., Roch- 
ester, N. Y. 

Rich furs for gifts. A magnificent 
holiday display of ties, muffs, scarfs, 
coats, and fur-lined garments. Never 
was a woman who didn't appreciate a 
gift of furs at Christmas. And here is 
a splendid assortment from which to 
make your selection. Furs that are of 
the highest quality — the most approved 
styles — furs that were selected by an ex- 
pert. We go direct to the great fur 
centers of the world. Do away with all 
middlemen's charges — as a result, we are 
enabled to offer prices like these. — Lit 
Bros., Philadelphia, Pa. 

Furs, deep-toned, luxuriously rich and 
soft, will add to the charm of the happy 
faces of hundreds of fortunate folk 
after Santa Claus has come and gone. 
And, best of all, the comfort and becom- 
ingness of a scarf or coat or muff does 
not depend solely on the price that has 
been paid. There's no more greatly ap- 
preciated gift — few that are half as prac- 
tical — and you'll find much of pleasure 
in choosing from this wonderful showing 
— or in just looking at them. — The Stone, 
Fisher Co., Tacoma, Wash. 

Grand values in Christmas gift furs. 
Furs for gifts and this cold weather. 
Exceptional values that well merit your 
investigation. These combined with the 
dependable qualities of all Right House 
furs are the magnets that are drawing 
throngs to our fur section daily. To- 
morrow and following days we make a 
special showing of many specially priced 
small fur pieces for Christmas presents. 
The savings are considerable. — Thos. C. 
Watkins, Hamilton, Can. 

Christmas furs — some rare values. 
There are striking price inducements for 
your immediate investigation of our 

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splendidly large and complete assort- 
ment of reliable furs. Furs make very 
acceptable Christmas gifts — providing 
you buy them at a dependable store 
where quality and style can be relied on. 
The right house is famed for the ex- 
cellence of its furs. These present 
timely savings. — Thos. C. Watkins, 
Hamilton, Can. 

Real furs for Christmas. We show a 
collection of real furs that we are proud 
of. There are lots of fur displays all 
about, but few collections of selected 
real furs. Here you will see a grand 
assortment of mink, fox, 'possum, sable 
and other higher class furs. The hand- 
somest present you can give. Prices 
exceptionally low. The best fur values 
you can find South. Single pieces — ■ 
neck pieces or muffs — or complete sets. — 
The James L. Tapp Co., Columbia. 

Beautiful novelties, boas, stoles and 
scarfs for Christmas gifts. We have 
made unusual preparations for the 
Christmas season, providing in abundance 
the most desirable styles and colorings 
originated in Paris, Japan and England. 
These with the great number of styles 
of American manufacturers combine in 
by far the widest range of exclusive 
and desirable styles ever shown in Chi- 
cago. — Marshall Field §• Co., Chicago. 

Fine furs renovated and restored. 
Furs stored with us are cleaned and ren- 
ovated without extra charge, kept in a 
natural, arctic temperature and returned 
in better condition than when received. 
Our modern, cold, dry air storage plant 
is the only one in Greater New York 
equipped with vacuum cleaning system. 
Proper summer treatment of furs is very 
necessary to preserve their life and lus- 
ter, and vacuum cleaning is one method 
that entirely frees the furs from every 
particle of dirt, dust, insects and moth 
eggs. Write or phone, and wagon will 
call for your furs to any address in 
greater New York. — Balch-Price £ Co., 
Brooklyn, N. Y. 

We want to repair or remodel your 
furs or make you one to order or sell 
you a fine spring neckpiece at a great 
bargain. Try us for any kind of a glove 
— we have just what you want. Ladies' 
and gents' fine dress and street gloves, 
railroad gloves, work gloves — a specialty 
in auto gloves. Bring your fur coat 
and have it repaired now. — Baraboo Fur 
Store, Baraboo, Wis. 

Fox is one of the most beautiful of 
fluffy furs, and we present several ex- 
traordinary values that will be impos- 
sible to duplicate later in the season. — 
Bedell, Brooklyn, N. Y. 
RS 



OF SELLING PHRASES 



479 



Novelty fur pieces greatly reduced. 
Unusual price-inducements are presented 
in women's novelty furs to-morrow. The 
superb quality of Eaton furs, the rich 
skins, beautiful workmanship and lovely 
finish, add an even greater significance 
to the liberal price-reductions quoted. 
Money was never brought to a better 
market. Novelty styles distinctive and 
exclusive are largely represented. — The 
T. Eaton Co., Winnipeg, Can. 

Advance sale of furs. — It is with great 
enthusiasm we announce our advance 
sale of furs. A year ago it was but 
an experiment with us, having nothing 
but an extreme confidence in the goods 
we offered, and backing up our faith by 
the most liberal proposition ever made 
by a retailer. We reserved any fur 
piece or garment on payment of a small 
deposit, the balance to be paid when the 
fur was wanted or in small amounts, 
with the understanding that any money 
paid, as well as the deposit, would be 
refunded without question, if, for any 
reason whatever, it was preferred. Not 
one in a hundred took advantage of our 
offer — they were glad to have their furs 
when the wearing time came around, 
many having paid for them in small 
amounts, which they hardly missed. De- 
pendability plays an important part in 
fur buying, as in many instances only 
the expert can tell the real from the 
imitation. We sell furs for what they 
are, and you are absolutely guarded 
against mistakes by a repetition of our 
very liberal policy of a year ago, of re- 
funding not only money which has been 
paid on a fur, but the deposit as well. 
— The David Straus Co., Newark, N. J. 

Although we disposed of an enormous 
quantity of furs during our January 
clearing sale, a number of very desirable 
sets and separate pieces still remain. With 
stock-taking time upon us it is impera- 
tive that these furs be converted into 
cash with the least possible delay, and 
we have consequently marked them at 
reductions that will insure speedy clear- 
ance. Everything in stock is included, 
and remember every piece carries the 
" Stinemetz " guarantee of absolutely re- 
liable quality. — B. H. Stinemetz $ Son 
Co., Washington, D. C. 

Nothing is so warm and comfortable 
as fur when the weather is stinging cold. 
This last week people with fur coats 
have enjoyed and appreciated their snug 
warmth. Not always are they expensive, 
and we have a line of near seal coats 
at present within reach of the most mod- 
est pocketbook. The quality is very fine, 
the linings, fancy brocades or Skinner 
satin guaranteed to wear satisfactorily 

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for two seasons. All sizes, two prices. 
— The D. M. Bead Co., South Norwalk. 

Every muff mentioned is in the new 
flat shape and as thoroughly made as a 
muff can be. In most kinds we've plenty, 
but in others we've only one or two — 
don't blame us if you come too late. — 
Bancroft, Springfield, Ohio. 

Furs advancing in price. Fur bearing 
animals live in the wilderness of the 
world. As civilization moves its out- 
posts these animals are exterminated. 
Natural conditions govern the fur mar- 
ket and every season sees an advance in 
price. No fur dealer can approximate 
the future price of furs. Every dealer 
knows that the price tendency is upward. 
Gordon furs for the season of 1905-6 
are now ready. The prices are as low as 
is consistent with the prices at which 
the skins were bought months ago. By 
the time the fur wearing season has 
come around skins will have advanced 
materially in price and the manufactured 
article will advance in price accordingly. 
If you want the best fur or fur-lined 
coats, muffs or neckwear that money can 
buy anywhere, buy Gordon furs now. 
They will be kept subject to your orders 
for future delivery and you will have 
the advantage of making your selection 
from a complete stock at a great sav- 
ing. — Gordon $ Ferguson, St. Faul. 

Do not forget that our assortment of 
furs is always complete, and that you 
cannot find elsewhere the choice of fine 
furs that we offer you. The quality of 
our furs is from 30 per cent, to 40 
per cent, superior value to all the furs 
that they offer you in any other house. 
We go to the largest markets in the 
world and choose the cream of the furs 
at prices extremely low. It is all to 
your advantage to come and visit us. — 
Chas. Desjardins fy Co., Montreal, Can. 

Profit no longer the object, the para- 
mount thought being to clear the shelves 
absolutely in anticipation of an entirely 
new stock next season. Everything 
marked way below cost, and marked in 
plain figures. Even if you know noth- 
ing of fur you will appreciate these ex- 
traordinary values. — Roberts, Springfield. 

The reductions throughout our fur 
stock, exemplified in the following quota- 
tions, would be regarded as inducement 
enough at the very end of winter to 
buy for the following season — in mid- 
winter their importance is still more pro- 
nounced. The unimpeachable quality of 
the furs and the range of selection are 
other considerations enhancing the worth 
of these great reduction offerings. — 
Mandel Bros., Chicago, III. 
RS 



480 



ADVERTISERS CYCLOPEDIA 



There is always a comforting sense of 
satisfaction and security in buying furs 
at Eaton's. Where so much has to be 
taken for granted — as is the case when 
you buy furs — it naturally suggests the 
advisability of making your purchase at 
a firm like this — for, far above profit, 
we value our reputation for making none 
but the highest class of fur garments. 
— T. Eaton Co., Toronto, Can. 

A fur purchase comes once in a life- 
time to most folks, and that very fact 
makes quality the chief factor in buy- 
ing — cheapness as you understand it can 
have no part or companionship with qual- 
ity as we understand it — or as you de- 
mand it — therefore we emphasize qual- 
ity — we guarantee it, whether you buy 
a jacket, a fur-lined garment, a scarf 
or a muff — and our styles are exclusive 
styles.— J. W. T. Fairweather $ Co., To- 
ronto, Can. 

Have you any intention of getting a 
Persian Lamb Jacket? We offer you a 
unique choice. We can say that we have 
the cream of Persian lamb skins; we 
have no second-grade quality. You may 
select your own skins from the largest 
assortment of high-grade quality Per- 
sian lamb skins. Our Persian lamb skins 
are selected one year ahead, specially 
for us, at the largest markets in Rus- 
sia by our own experienced buyer. We 
are the only house in America that has 
this advantage, and you may benefit by 
it if you come and buy your Persian 
lamb from us. — Chas. Dejardins $ Cie, 
Montreal, Can. 

Our entire stock of furs is offered at 
this reduction, and in this stock you will 
find all the latest effects representing 
every part of the world. We can 
buy furs cheaper than any other store 
because we buy them through our Paris 
office. We don't pay the importer his 
profit. You look at an article — you 
decide to take it — the price you pay 
will be but two-thirds of that which is 
on the ticket. Furs bought in this sale 
will be held until you are ready for them. 
— Gimbel Bros, Milwaukee, Wis. 

We didn't wait for the whisper of the 
winter fashion world to develop into a 
lusty shout. 'Way back in May we in- 
formed one of our foreign houses to 
look out for a good lot of ermines, and 
when they sent word that they had found 
what we wanted we cabled the word 
"buy" just as soon as ever we could. 
Then we went to the best Parisian fur 
designers for the styles and had these 
ermines made up in the coming modes 
during the slack season. — Bloomingdale's, 
New York, N. Y. 



Not a bit too early to talk furs. The 
news ones are here — big shipment — the 
result of a heavy contract made by our 
buyers last June to keep a Detroit fur 
house going during the dull season. The 
manufacturers were glad to contract for 
cost of furs and labor without any profit. 
We in turn are glad to offer the fin- 
ished furs to you at a slight advance. 
Beautiful garments they make — and an 
almost endless variety of styles — from 
the small 24-inch scarf to the large, hand- 
some eight-foot boa in various skins and 
hues. — O. M. Co., Portland, Ore. 

With pride we announce that in this, 
the greatest of fur sections, we are show- 
ing the most comprehensive display of 
furs ever attempted. Nothing has been 
omitted; everything, from the cheapest 
dependable to the best obtainable, is rep- 
resented, and the opportunities to save 
money are altogether unprecedented. — 
Siegel Cooper Co., New York, N. Y. 

The famous " Goosebone " weather 
prophet (who claims not to have missed 
the mark in the last sixty-five years), has 
given out the following prediction: " Fill 
your coal bins and do it quickly, for we 
are going to have a long, severe winter." 
Now, he might properly have added to 
the above — "Do not lose any time in 
stocking up with warm furs, coats and 
jackets — if you wish to be prepared when 
the first biting day arrives." Now, while 
stocks are fresh and new is certainly the 
best time to arm yourself for the coming 
winter. — Halpert $• Jacobs, Binghamton. 

Starting the fur season with remark- 
able values that will leave a lasting im- 
pression throughout the year. There is 
an intrinsic worth to every piece of fur 
we sell — a superior quality that insures 
lasting satisfaction — and when you con- 
sider that these unprecedented low prices 
are quoted on high grade furs you will 
appreciate this even more. — Simpson, 
Crawford Co., New York, N. Y. 

The extremely effective designs being 
introduced in our display of the smaller 
furs are sure to give them a prominent 
place in the most admired toilettes. 
The varieties of furs and of styles are 
sufficient to afford everyone the best se- 
lection of the desired piece. — Marshall, 
Field £ Co., Chicago, III. 

We are ready this morning to accept 
such concessions on fine fur wraps as 
would ordinarily be expected at the end 
of the season; but we wish to reduce our 
stock earlier than usual, and we give 
these remarkable advantages when the 
garments can be of almost full season's 
service to the purchasers. — Wanamaker, 
New York, N. Y. 



FURS 



OF SELLING PHRASES 



481 



This entire stock of furs is made in 
this fall's latest styles, all having been 
manufactured during the month of 
October just past; in attractiveness, indi- 
viduality and exclusiveness of fashion 
these furs reach the highest standard of 
excellence. In the character of the 
goods and the values, we are confident 
that we have surpassed all previous ef- 
forts in this line. — Wm. Barr Dry Goods 
Co., St. Louis, Mo. 

There are numerous advantages to be 
derived from purchasing furs at this 
time, particularly because the prices are 
at their very lowest point. There is 
another point, and that is style exclu- 
siveness — the ability to select from stocks 
that are in the very fullness of their 
beauteous entirety. — Siegel Cooper Co., 
New York, N. Y. 

One can hardly believe that these furs 
aren't the regular mink sets costing $250. 
They're the perfect counterpart of them 
as far as style and rich appearance are 
concerned, and no one but an expert 
on very studied examination would know 
the difference. — Blooming dale's, New 
York, N. Y. 

The skins themselves are actually 
worth in to-day's market the prices we 
ask for these beautifully fashioned fur 
garments. The coats are entirely new, 
some of them fresh Paris models and 
many of them from our own famous 
workrooms, where the very highest stand- 
ard of workmanship has been established 
beyond question. Many of the jackets 
have been completed within a week. It 
is a sale so far surpassing all others 
as to be in a class by itself. Owing to 
limited quantities we cannot send any 
of these garments on approval. — Abraham 
$ Straus, Brooklyn, N. Y. 

Furs are going up; skins have already 
advanced. But in spite of that fact we 
are clearing our fur stock at very un- 
usual concessions. 

Furs are going to be unusually good. 
With the long, graceful coats, round 
boas, and pillow muffs, will seem a very 
luxurious and necessary finish. But it's 
the quality that is going to count. Sables 
— the royal Russian sables — are always 
first, and after them, every fur that ever 
was worn will be good. Blended squirrel, 
sable-fox, chinchilla, mink and black 
marten; and new furs for special occa- 
sions, such as blended squirrel made into 
a sumptuous long coat, meant to wear in 
an automobile; and a cap to match. — 
Blum Bros., Philadelphia, Pa. 

Never again are you likely to have an 

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opportunity like this to purchase high- 
class furs at almost one-half their value. 
Our European broker, always on the 
lookout for rich furs, a short time ago 
secured a very fine lot of Royal Er- 
mine and Baum Marten skins consid- 
erably under their real value. And when- 
ever we secure any good things under 
price we give our patrons the benefit 
of it. These skins we have had made 
up on the premises into neck pieces 
and muffs in the new styles, and offer 
them at extraordinarily low prices. — 
Weinberg, Brooklyn, N. Y. 

Excellence in the manufacturing of 
fur garments can be attained only by 
years of experience — to select the best 
pelts; to prepare them for the cutters 
and to make them into completed gar- 
ments, requires a higher degree of skill 
than in any other manufacturing. — The 
Plymouth Clothing House, Minneapolis. 

Now is the time to have your fine furs 
repaired or remodeled. To keep our 
expert furriers busy we are making great 
price concessions in our repair depart- 
ment. You can also save 30 per cent, 
by selecting your new furs now and 
having them laid aside until wanted. — 
Saks Fur Co., Washington, D. C. 

These coats are made of fine selected 
Leipsic-dyed Persian lamb, in medium of 
large silky curl, in double breasted and 
reefer styles, in plain tailored effects or 
trimmed with mink, chinchilla or baum 
marten — with large new puff sleeves and 
latest style collar — also in blouse style. 
These garments are all lined with the best 
quality guaranteed silk or satin. — Bloom- 
ing dale's, New York, N. Y. 

The phenomenal success of this sale, 
a success unmatched in history, is due to 
the very high class of the fur garments 
offered, and the amazingly low prices. 
If you want fine furs this is your chance, 
but don't delay, for the stock is melt- 
ing like snow before a summer's sun. — ■ 
Ehrich Bros., New York, N. Y. 

Magnificent furs — the best of their 
kinds — you save on furs as worth while 
the saving as on precious stones; furs of 
"first water"— not "off color" or 
" chips." There's no saving on cheap 
furs. Cheap furs, made up of tiny pieces, 
with fall-apart sewing and rub-off dye, 
are worthless.— £. L. Plant $ Co., New- 
ark, N. J. 

Leipsic dyed Persian lamb furs are 
the finest in the world and the only 
grade used by me. My patrons demand 
the best and good judgment recommends 
them for beauty and wearing qualities. 
— Chas. H. Mueller, Saginaw, Mich. 
RS 



482 



ADVERTISERS CYCLOPEDIA 



The simplest way to be sure that your 
furs and fine garments will be absolutely 
safe from moths or other damage during 
the summer, is to put them in our cold 
dry air storage plant. 

It is located in an absolutely fire- 
proof building, the best in Brooklyn for 
the purpose. It is the best and most 
scientific system. The cost is insignifi- 
cant. 

Many of our patrons are leaving their 
furs now to be repaired or remodeled. 
The styles for next season are settled 
and our experts can do the work un- 
hurriedly and carefully now, for very- 
modest cost. — Frederick Loeser $• Co., 
Brooklyn, N. Y. 

Cold storage for furs. — The simplest, 
safest and most economical way to be 
sure that your furs and fine garments 
are cared for during the summer months 
is to send them to our cold dry air stor- 
age plant. It is an absolutely fireproof 
building and devoted exclusively to the 
storage of furs and other garments. The 
same careful and trustworthy service that 
characterizes every branch of this busi- 
ness is assured here also. The cost is 
insignificant. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

If you know furs, you can tell at a 
glance what these coats are worth. If 
you don't, it's time to let some of our 
fur people, who do know, tell you about 
them. — Wanamaker, Philadelphia, Pa. 

We have never before shown so varied 
a choice of superb fur garments. The 
extreme novelties in this season's styles 
afford a special opportunity to our skilled 
artists to produce fur apparel, unexcelled 
in high grade of workmanship, of a 
character well in accord with our long- 
established reputation. — F. Booss $ Bro., 
New York. 

It takes three skins to make an average 
size muff; and two to six skins for the 
prevailing style of neck pieces. Vic- 
torines and mantles in proportion. I 
make a specialty of Russian sables, im- 
port them undressed, duty free. They 
are dressed here better than by any other 
nation, and manufactured into articles 
for wear in my own workshop. I do not 
sell blended or darkened Russian or Hud- 
son Bay sables, nor mink, for the reason 
that they do not give satisfaction. La- 
dies complain of a mottled, shabby ap- 
pearance after being worn a short time. 
Any article so valuable as sable should 
be purchased in a good light on a clear 
day, from nine o'clock in the morning 
until three in the afternoon. — C. C. 
Shayne, New York, N. Y. 

Every garment, every small piece of 

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fur we sell, is certain to please, for every- 
thing about it is just as it should be, 
including the price. — Carson, Pirie, Scott 
$ Co., Chicago, III. 

We don't play a game of tag with 
our customers on furs. One price to 
all and that the lowest. The only tag 
we play is double tag, and that is with 
competition. We touch them up a bit 
and keep them guessing. These prices 
will set them thinking. — James Paton $ 
Co., Charlottetown, P. E. I. 

Christmas furs for young girls. — Noth- 
ing will make a girl happier than to find 
a warm neck fur and a muff among 
her gifts. But you will not get the right 
kind in many places — most little furs 
seem to be babyish or else entirely grown 
up. We have kept at the makers until 
this year they are sending us pretty, 
girlish sets in time for Christmas. — Wan- 
amaker 's, Philadelphia, Pa. 

Fondest dreams of rich apparel will 
be realizel in these furs. Furs! The 
very term savors of winter. Are you 
prepared to meet the chilling winds? Do 
not let them catch you unawares. We'll 
garb you in the richest creations at prices 
that send competition to the four winds 
— qualities considered — " thirty-five years 
selling furs in Jersey City " is our guar- 
antee. — Perlmutter's, Jersey City, N. J. 

If it was ever questioned that this 
was Albany's most popular fur store, 
this season's constant activity and the 
superior showing of all classes of furs 
dispelled all doubt. Nor will it be 
doubted that we are giving the greatest 
values now. — The Boston Store, Albany. 

The savings that are available in this 
sale are the result of our constant effort 
during the less busy months to economize 
in every way possible — in the purchase 
of skins as well as in manufacturing. — ■ 
Marshall Field $ Co., Chicago, III. 

Persian lamb jackets, mink trimmed — 
even the stirring offerings here in the 
past month have never equaled this. Some 
beautiful mink skins have come to us 
much below their value, though, and 
joined with splendid Persian lamb skins 
they will make beautiful garments. — ■ 
Abraham $ Straus, Brooklyn, N. Y. 

Furs. — Make your selection while the 
stock is still complete, for later on it 
may be impossible to duplicate many of 
the attractive pieces now on display. If 
you contemplate having any furs made 
to order, repaired or remodeled we can 
give the work at this time attention that 
is quite impossible when the season is 
at "its height. — Carson, Pirie, Scott fy 
Co., Chicago, III. 
RS 



OF SELLING PHRASES 



483. 



Our great annual sale of fine furs af- 
fords exceptional inducements for mak- 
ing early purchases. These inducements 
are not alone in the prevailing very 
low price schedule, but in the general 
excellence of the thoroughly complete 
lines. In addition, large numbers of par- 
ticuarly pleasing new and exclusive styles 
are being introduced. — Saks, New York. 

September fur sale. — Nothing a woman 
wears is more difficult to t>uy. Furs ad- 
mit of as much doctoring as the horse 
that David Harum bought. In order 
that you may choose safely, we have 
our furs chosen by an expert who gets 
the pick of the world's best skins. — 
Schipper $ Block, Peoria, 111. 

Furs. — Perhaps you are interested to 
know that we are selling several little 
things for present use. They're mostly 
small effects in neckwear. There's a 
new four-in-hand idea, which is just 
the thing to keep the throat warm on 
a cool evening or a cold, rainy day. 
There are other little things of consider- 
able similar nature for the neck, full 
of dash and style, all of them, and not 
one so bulky they couldn't be carried 
in a hand bag. — The Halle Bros, Co., 
Cleveland, O. 

The September fur sale. — We can sell 
fur scarfs and coats cheaper this month 
than in the dead of winter — a fourth 
cheaper. We could throw the bargains 
into August just as well, but we await 
the home-comers. — Schipper $ Block, Pe- 
oria, 111. 

The approach of October is a signal 
to fur jacket wearers. We have, as 
usual, anticipated the varied needs, and 
the lines we have gathered combine to 
make our fur jacket display one of sur- 
passing interest. — Burke, Fitz Simons, 
Hone $ Co., Rochester, N. Y. 

The great September fur sale. — We 
announced on the first of the month that 
we would take orders for new garments 
or do repairing and remodeling during 
the month of September at much below 
the charges that will be made for the 
same work when the regular season opens 
and our workrooms are overcrowded. The 
result of this announcement has greatly 
exceeded our expectations, and yet the 
offer will hold good during the balance of 
the month, and we invite all those who 
are planning to buy garments out of 
stock, or the placing of orders for spe- 
cial order work, to examine our superb 
collection of furs and fur garments, 
which comprehends every desirable style 
of furs from the costly and luxurious 
Russian sables to the less expensive but 
extremely attractive furs used for coats 

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and neckwear, and we know that if you 
will compare our stocks, the quality" of 
workmanship and our prices with those 
shown elsewhere, we will be favored with 
your order. — Carson, Pirie, Scott $ Co., 
Chicago, III. 

The increase of business in our fur 
department has obliged us to put in 
an up-to-date manufacturing plant, and 
those who so desire may make a selec- 
tion of skins from our choice stock of 
pelts and have their garments made 
to order on the premises. Our designer 
has been in the employ of leading makers 
of fur wear in London and New York 
and all the help employed in our fac- 
tory are experts in their various branches. 
We guarantee the best workmanship as 
well as the finest materials. — Flint $ 
Kent, Buffalo, N. Y. 

Initial show and sale of fur garments. 
— There is a system of economy that 
makes it possible to sell lawns in win- 
ter and blankets in summer. Time and 
again this store has demonstrated in an 
unmistakable manner the fact that our 
public are willing to purchase out of 
season if the savings offered make it 
worth while, for Seattle is the most pros- 
perous city in the West and nobody 
needs to hesitate. These prices for furs 
of the highest quality save one-fourth, 
and if you recollect that fur bearing ani- 
mals are getting scarcer every year you 
can readily believe that compared with 
the prices that will surely obtain in 
every retail store these quotations are a 
third below the actual value. No at- 
tempt is made to list the stock, or to 
give any " work and sale price." It will 
not be necessary. The garments them- 
selves will bear out the foregoing. — 
Stone, Fisher $ Lane, Tacoma, Wash. 

The furs of autumn, 1903, take on 
new and fascinating shapes, as unlike 
those of other years at catskin differs 
from Alaska seal. The treatment of 
skins is unique, and brings out the ele- 
gance that nature intended. — /. B. Libby, 
Portland, Me. 

Quality is the main thing in furs. 
A mistake in buying at the wrong store 
will worry you all through the winter. 
We know furs better tnan we know the 
alphabet. 

Experts judge the different furs and 
only the very best get a showing here. 
But to make you entirely safe, nothing 
is considered as finally sold until you 
are thoroughly satisfied. 

Every garment has been made with a 
thorough knowledge of styles and needs 
for this season.—/. W. T. Fairweather 
$ Co., Toronto, Can. 
RS 



484 



ADVERTISERS CYCLOPEDIA 



Winter furs. — We are sometimes at our 
wits' end to get clean bills of health and 
certificates of good character for furs — 
there's nothing a woman wears more dif- 
ficult to buy. 

But it saves you all trouble and wor- 
riment to buy at the store that has thor- 
oughly looked after these things before 
they go on sale, doesn't it? — S chipper <$; 
Block, Peoria, III. 

Superior showing of rich Russian 
sable. The habitat of the sable is Russia, 
a fact which accounts for the luxuriance 
and silky softness of its hair, frigid 
climates being conducive to the growth 
of fine furs. The very choicest of sable 
is obtained from Northern Russia and 
Kamchatka — those luxurious products so 
often tendered as gifts to royalty. 
Closely following the trend of fashion 
we foresaw the great craze for rich Rus- 
sian sable this season and prepared to 
meet very extensive demands; the pres- 
ent remarkable influx of orders is evi- 
dence of our wisdom in so doing. — Man- 
del Bros., Chicago, III. 

Facts about furs. If you have any 
thought of buying furs, the earlier the 
better in the matter of selection. The 
number of pelts each season is limited, 
and the choicest are being constantly 
culled out. We are in the fur business 
the year around. The distributing fa- 
cilities of our great sale give us increased 
purchasing power. That means better 
variety — better prices. When you buy a 
fur garment we are as frank with you 
as if it were a yard of silk. If you 
have but a slight knowledge of skins, 
you can buy with perfect safety here. 
The store is back of every statement. 
— Sibley, Lindsay $■ Curr Co., Roches- 
ter, N. Y. 

Furs — luxury and richness. Secretly 
or avowedly, women are always delighted 
when the time comes to don their furs. 
There's a suggestion of luxury and af- 
fluence abut the rich, velvety gloss of 
the sealskin, the soft gray of the chin- 
chilla or the quiet splendor of Astra- 
khan. And now a new rival comes upon 
the scene — gray squirrel, much favored 
by fashion. Have you yearnings for any 
of these winter luxuries of dress? The 
Wanamaker fur collection makes posses- 
sion easy — for there's a fair profit — no 
fancy, extortionate gain — in the prices at 
which our furs are marked. And you 
may safely rely, not only on the furs 
themselves, as to wearing qualities, but 
on everything we tell you about them. — 
Wanamaker' s, New York, N. Y. 

Furs. — How our sale makes buying 
easy. Would you like to wear nice furs 

FU 



this winter? Our plan makes it safe, 
economical and easy. We have thousands 
of handsome fur pieces and coats in 
stock, any of which we will reserve on 
payment of a small deposit — pay the 
balance in small amounts if you like, or 
when you want the fur. We return all 
you have paid, as well as your deposit, 
if you want it. Could anything be fairer ? 
And, furthermore, we save you about a 
third on later prices. — The David Straus 
Co., Newark, N. J. 

We have a great variety and assort- 
ment of these pretty fur articles so 
necessary in this present cold weather, 
and which give to the neck and to the 
chest the warmth indispensable to the 
health. These handsome furs represent 
the latest models in fashion and are 
made of Mink, Hudson Bay Sable, Stone 
Marten, Russian Sable, Western Sable, 
Alaska Sable, Russian Squirrel, Chin- 
chilla, Foxes of all sorts, Lynx in all 
shades, etc., etc., etc. All those furs 
are the choicest, guaranteed full skins 
and of a superior grade and finish. — 
Chas. Desjardins $ Co., Montreal, Can. 

This great stock of fine fur wraps 
has been made so attractive from the 
customer's every viewpoint that no one 
can really afford to overlook the numer- 
ous unequaled advantages. The surpass- 
ing character and individuality of the 
styles will be readily discernible. Dis- 
tinctive styles surpassing all our previ- 
ous efforts. — Marshall Field $ Co., Chi- 
cago, III. 

This store sets the pace in the selling 
of furs, not only in Boston, but through- 
out New England. Nowhere is there 
another such showing of the new and 
beautiful styles for winter. Nowhere is 
there opportunity to buy such fine furs 
for such small prices. — Shepard Norwell 
Co., Boston, Mass. 

All the new fashions in furs are on 
parade — not only the exclusive foreign 
pieces, but our own modifications of 
them done in the richest furs. There 
never was a season when the variety for 
choice was so great — and we never had 
so many noteworthy values. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

Furs from here carry with them a 
distinct importance. In every branch of 
the fur business we excel from our 
splendid display of up-to-date coats and 
neckwear, made in all the fine furs, to 
the perfectly designed and faultlessly 
fitting garments made to order. To in- 
sure an early delivery your order should 
be placed at once. — G. H. Lugsdin $ 
Co., Minneapolis, Minn. 
RS 



OF SELLING PHRASES 



485 



Our present exhibit is the most mag- 
nificent collection of rare furs we have 
ever displayed. The careful work of 
the Mandel fur experts is apparent in 
every detail, from selecting and buying 
the skins in the world's fur markets to 
the fashioning of the garments in our 
own factory. The styles are chosen 
from the most exquisite European mod- 
els; and in every way the season's dis- 
play will more than justify the high re- 
pute of the Mandel furs. — Mandel Bros., 
Chicago, III. 

Half price sale of rich, staunch furs. 
Winter's only half over, and other win- 
ters will come. Furs need to be staunch, 
as well as ships — though not as rigidly, 
harshly so. Fur seams must not open, 
fur shapes must not change, fur even- 
ness is imperative. All the furs offered 
in this sale are rich and staunch — and 
at exactly half the fair prices we asked 
for similar furs earlier in the season. 
It will be wise to buy now — one doesn't 
get furs for a single season. And then, 
few women who are really thrifty will 
care to miss a chance to double their 
money — next fall just such furs will cost 
twice ae much. 1 — Hochschild, Kohn fy 
Co., Baltimore, Md. 

There is a decidedly spring-like atmos- 
phere as this is written and we are al- 
most tempted to say " spring is here." 
It may be taken for granted that, with 
the exception of a flurry now and then, 
winter is gone. Furs will be little needed 
shortly. This is the time the tiny but 
exceedingly busy moth bug improves each 
shining hour. It may be interesting to 
you to know that the finest, best 
equipped, most scientifically systematized 
cold storage plant in the country is sit- 
uated right here on our premises. Im- 
provements during the winter in the sys- 
tem of receiving and delivering, in- 
creased capacity, etc., place the Abraham 
& Straus plant far in the van. We would 
be pleased to show it to you. In the 
meantime a telephone or mail request 
will bring an expert to your house to 
relieve you of all trouble of packing, 
etc. — Abraham fy Straus, Brooklyn. 

Furs for fashionable folks. — Not a 
single piece of any kind did we carry 
over from last season. No " moth ball " 
odor in this fur department of ours. Ab- 
solutely fresh, new, clean, stylish and 
beautiful pieces is the only sort that can 
gain admission here. The gathering, ex- 
tensive as it is, has entailed much thought 
and worry and work. Every garment is 
made from the most carefully selected 
skins. No seconds are considered when 
we go out on the fur hunt. You should 

FU 



be just as particular when you go out 
to buy. It's hard sometimes to tell 
what kind of a pelt is back of the fur. 
You have to depend largely upon the ve- 
racity of the merchant. You'll hear the 
truth, the whole truth and nothing but 
the truth when we talk to you.— Z L. 
White $ Co., Columbus, O. 

Our large stock of seal and Persian 
coats and other fur wearing apparel 
was purchased before the importers' ad- 
vance in price, and to make things in- 
teresting we cheerfully forfeit our share 
of the profit to early buyers of furs. 
Taking advantage, as we did, of the 
dull times with furriers to have a quan- 
tity made up, we can now give you an 
opportunity to reap the benefit of low 
prices and the very finest manufacture. 
— Emery, Bird, Thayer <f- Co., Kansas 
City, Mo. 

In small furs mink is the favorite: 
Our assortments of mink are very large. 
Mink scarfs in the popular flat effects, 
with fur on both sides, enjoy extensive 
showing. Small neck pieces are being 
bought freely for early fall wear. We 
show fine assortments of our own ex- 
clusive make. In coats Persian lamb 
and broadtail are as popular as ever, 
though of course seal garments remain 
staple. For dressy fur garments seal 
has no superior. — Mandel Bros., Chicago. 

Furs for women at prices that mark 
an epoch in value giving. The selling 
of furs is largely a matter of reliance. 
Very few people know the actual dif- 
ference in furs or what the real worth is 
— with us every piece of fur is sold on 
its merits, with a guarantee and under 
its actual name — with us musk rat is 
musk rat and not " River Mink." Skunk 
is skunk and not " Alaska Sable," and 
so on until you really are at a loss to 
know just what sort of fur you are real- 
ly wearing. — Simpson Crawford Co., 
New York, N. Y. 

Completeness is one of the chief mer- 
its of our fur section. New ideas are 
always correctly expressed. The quality 
of skins and of workmanship are guar- 
anteed by the section's standing and sys- 
tem. — Carson, Pirie, Scott $ Co., Chi- 
cago, III. 

Every piece of fur placed on sale in 
this section receives the careful, dis- 
criminating attention of experts from 
the selection of the skin to the finishing 
touches — accordingly absolute confidence 
can be placed in the quality of the furs, 
the desirability of the styles, the charac- 
ter of the workmanship, and in another 
point our always lowest prices. — Marshall 
Field $ Co., Chicago, III. 
RS 



486 



ADVERTISERS CYCLOPEDIA 



Two fur items that are worth paying 
attention to. 1st — Have your old furs 
repaired and remodeled this month. The 
prices are lower than during the rush of 
fall and you have the advantage of hav^ 
ing your furs ready to wear when the 
cold days of winter arrive. 2nd — By 
making your selection of new furs now 
you not only effect a considerable money 
saving but you are assured of more care- 
ful attention than you can hope to re- 
ceive when the fur rush is on. You can 
safely order a seal skin or Persian lamb 
jacket now, save a little of the cost, as 
the styles and stock are complete. — But- 
terworth, Columbus, Ohio. 

No such stock in quality and quantity 
has ever been offered the public at the 
very height of the season. This is a bona 
fide sale, brought about by the backward 
season. Our stock is the largest and most 
comprehensive in the city. Every piece 
offered is of our own manufacture and 
made on the premises by expert furriers. 
Our showrooms are the best equipped 
and best lighted of any in the city, and 
experienced fur salesmen are in attend- 
ance. — S. Lindau $ Co., New York, N. Y. 

We have a fine collection of fur caps 
and other warm headgear for young men 
and boys. They are just the sorts that 
men and boys will want to buy for them- 
selves, and they suggest excellent Christ- 
mas gifts to those who wish to buy for 
them. — Wanamaker, New York, N. Y. 

How to buy a sealskin coat right — 
where and when. First — and most im- 
portant of all: Be sure of the reliability 
of the concern you buy of. Sealskin 
coats at very low prices are either not 
Alaska skins (and no other grade has 
the wearing qualities) or they are made 
of the big, coarse, haired skins, which are 
nearly all hair and have but little fur 
next to the pelt to resist the wear and 
tear. Second — consider whether the con- 
cern is in a position to buy the skins di- 
rect at the London sales for cash, thus 
saving the middleman's profit and sup- 
plying you with fresh skins. Third — seal- 
skin garments to be really fine should 
be made of the baby Alaskan seals (small 
pups, as they are called). The furrier 
should have at least two months in 
which to complete the article ordered 
and to allow the pelts to return to nor- 
mal conditions after being stretched and 
blocked and handled generally. This is 
called " resting " in the trade and means 
much to the appearance and wear of the 
garment. The new models are all in. 
We will make to your measure, during 
July and August, sealskin coats of the 
very best Alaskan skin (small pups), 

FU 



Rice's London dye. Note — A canvas coat 
will first be made in each instance to 
show the design and for fitting purposes. 
— Abraham $ Straus, Brooklyn, N. Y. 

It requires more than simply work- 
manship to produce a good fur garment. 
The experience required to properly se- 
lect the skins is a matter of very slow 
growth, and unless one's experience has 
been very wide, it is well to rely upon a 
brand of established reputation and in 
any case this is the safest way. — Lan- 
pher, Skinner $ Co., St. Paul, Minn. 

So thorough in scope and so high in 
character is our fur shop that it may in 
truth be termed a veritable exposition 
of the new season's furs and fur gar- 
ments. There are scarfs and muffs in 
the new models and blouse and long 
coats of such rich furs as ermine, fox, 
mink, sable, chinchilla and the new yetta. 
Our designers are at your service if you 
prefer a garment made to your measure 
which will define your own ideas relative 
to form and character. — Saks $• Co., New 
York, N. Y. 

A notable offering of furs. — We're 
quoting special early season prices on 
furs — prices that will prove a great in- 
centive to saving buyers who have been 
taught to appreciate the sterling worth 
of the Mandel furs. — Mandel Bros., Chi- 
cago, III. 

Our expert fur cutter and fitter has 
just arrived from the East, and we are 
prepared to make genuine Alaska seal, 
Persian lamb, astrakhan, squirrel, beaver, 
otter or electric seal jackets, capes, 
boas, scarfs or stoles. We buy all of 
our skins in Alaska direct from the trap- 
pers, thereby saving the commission 
man's profit, and consequently are in 
a position to quote lower prices on the 
manufactured garment than the Eastern 
markets. — The Crescent, Spokane, Wash. 

The reason we are doing such a heavy 
fur business this season is best ex- 
plained by the high character of the mer- 
chandise and the reasonable prices. — 
Thompson's, Binghamton, N. Y. 

This morning before 8 o'clock the bal- 
ance of that huge purchase of fine furs 
will be down from the inspection rooms. 
Every piece as fresh as a June rose. 
Many hundreds will find new homes by 
to-night — and many are the hearts they 
will gladden. — Blum Bros., Philadelphia. 

A great array of smart little neck 
furs. Graceful pelerines; chic jackets, 
luxurious coats; stunning automobile 
coats — the craze of the season. All the 
precious and semi-precious furs. — P. A. 
Bergner $ Co., Peoria, III. 
RS 



OF SELLING PHRASES 



487 



It has ever been the rule of this house 
not to allow anyone to undersell us, or 
dispute our supremacy as the leading fur 
house of Brooklyn. We gather up the 
best fur pelts in the open markets of the 
world, and make them upon our own 
premises; therefore we are in a position 
to sell as cheap as any house in America. 
Surely cheaper than any department 
store. — Weinberg, Brooklyn, N. Y. 

This is dry cold air storage, and that 
means the best. And an expert will tell 
you that that word dry means a lot to 
valuable furs. The slightest moisture in 
the storage chamber is the cause of just 
so much harm to furs. We have put 
in the " indirect " system at no little 
expense, because we insist upon main- 
taining our supremacy by keeping up to 
the highest notch of perfection in every 
detail. Under this system the furs seem 
to actually take on a new luster in an 
atmosphere that is not only frigid, but 
devoid of frost or " fog." 

Send everything you have for which 
the rapacious moth has a liking. You 
will be relieved of further worry, as the 
cost is not worth thinking about. 

There are price advantages to you 
now, if your furs need renovating. The 
new models are here for fall. If furs 
are remodeled, there is no charge for 
storage — if simply repaired, the storage 
charge stands. — Abraham $• Straus, 
Brooklyn, N. Y. 

There's a deal of satisfaction in know- 
ing that your furs are in good hands 
while you are away — and there's still 
greater satisfaction in knowing that your 
furs are being repaired or remodeled at 
much less than the same work would 
cost in the busy season — this is an in- 
ducement to keep our full force busy 



during the dull season. Better drop a 
postal card or call 6100 Main and man 
will call, and after they have been de- 
livered over to us, we assume full re- 
sponsibility until they are returned to 
you in the fall. When furs are entirely 
remodeled, we store them free of charge 
during the summer — but if only slight 
alterations are made, the storage charge 
stands. — Abraham $ Straus, Brooklyn. 

Splendid fur buying time. To buy 
Eaton furs at reduced figures is the 
height of good fortune at any time, but 
to so buy them during the first half of 
winter is to multiply the saving consider- 
ably. Of course the liberal extent of 
the savings are in no way affected by a 
depreciating of quality, as the splendid 
furs were made up in good faith by 
our own furriers to sell at the regular 
prices. — The T. Eaton Co., Winnipeg. 

Furs specially priced. Splendid fur.- 
buying days, for these are splendid fur- 
wearing days — and the coldest weather is 
all ahead. And furs are an excellent 
investment for Christmas money. Best 
of all — these furs are all at special 
prices. Buy to-morrow, get thoroughly 
reliable, altogether desirable furs, and 
save much on their cost. — Strawbridge $ 
Clothier, Philadelphia, Pa. 

Furs speak of advancing winter. As 
noted in yesterday's papers, on one of the 
special sales counters, main floor, there 
is an assortment of fur neck pieces which 
includes almost everything in furs which 
we carry. These are all reduced in price, 
the saving to you averaging from 25 to 
40 per cent. These facts and figures 
which we print are merely illustrative of 
a great many other pieces. — Sibley, Lind- 
say $ Curr Co., Rochester, JV. Y. 



FURS 



488 



ADVERTISERS CYCLOPEDIA 



GENERAL INTRODUCTIONS 



Growth is the watchword of the Hecht 
stores. It has been the policy from the 
beginning to ever and always live up to 
the ideal of " greatest service to the 
greatest number.' 5 And it is in follow- 
ing out these lines that we to-morrow 
morning inaugurate the new department 
devoted to canned goods and fancy gro- 
ceries. The special prices we have made 
for the opening day have never had a 
parallel. We wish to make everyone in 
Washington acquainted with this depart- 
ment, promising the saving of many dol- 
lars — and not only that, but placing be- 
fore them another evidence of the lib- 
erality that has made this business so 
great — whether your purchases are made 
in this new department or in any other 
of the half hundred departments, you 
can say " charge it," and feel that your 
convenience will be consulted in paying. 
— Hecht's, Washington, D. C. 

Autumn's newest novelties are here, 
many of them — more than at any other 
three Portland stores — and many more 
are coming in daily. Too early for for- 
mal openings ! but none too soon to see 
myriads of the world's newest things 
spread out over four vast floors. The 
liberal early buying indicates that thou- 
sands not only prefer to choose from 
early offerings, but know well where come 
they must for the choicest of the season's 
novelties. We are splendidly ready for 
the early buyer who prefers to come in 
and "shop 'round" before the formal- 
ities of the grand openings next week. 
Europe and America — yes, and parts of 
Asia — have contributed their best prod- 
ucts, and our facilities for buying and 
distributing vast quantities of worthy 
merchandise insure the patrons of this 
store the advantage of exclusiveness, as 
well as the benefit of low prices. — Olds, 
Wortman <$; King, Portland, Ore. 

We do all the planning and scheming 
for you — we've solved all little problems 
that stand between you and the best for 
the least. That's why we can say to you, 
come and buy merchandise here of un- 
questionable merit as low as, if not lower 
than you can buy goods elsewhere where 
the guarantee of perfect satisfaction is 
lacking. We want you to feel at all 
times that no sale is considered consum- 
mated here until you are thoroughly sat- 
isfied. — Simpson Crawford Co., New 
York, N. Y. 



It will certainly be of great profit to 
you to study the buying advantages this 
advertisement offers, because we can 
safely say — and the items prove it — that 
at no store have been gathered such a 
wonderful array of bargains for your im- 
mediate wants. — Simpson Crawford Co., 
New York, N. Y. 

The best advertising we have is the 
kindly recommendation of our friends. 
One tells another and we witness every 
day the power of that influence. You 
never read an advertisement of poor 
clothing — strange, too, for there's more 
poor than good. Ours is as good as our 
best energies, ability, knowledge and ex- 
perience can get. — Hall $ Herrick, 
Springfield, III. 

Keep in mind the facts that we do 
not admit to our stocks anything that 
we would not recommend. That our 
prices are the lowest that could possi- 
bly be quoted compatible with a stand- 
ard of merchandise worthy of our guar* 
antee. That if you buy merchandise 
here and find it unsatisfactory when 
you get home you may return it at once 
in salable condition along with dupli- 
cate check and receive your money back. 
Could anything be more fair than that? 
— Emery, Bird, Thayer Co., Kansas City. 

We told you so ! The rush to get ready 
for the hot weather commenced yester- 
day, and no mistake. We engaged all 
the extra help we could gather, and still 
the throng pressed in. Of course the 
character of the goods and small prices 
have something to do with the rush, but 
spring hung her banners in the sky and 
the response was instant. This is a glad 
world if you will only get in step. The 
lilacs in their dainty purple are out and 
the laughing dandelions say " Cheer up ! 
Cheer up!" This is the merchandising 
mood of this store, and you will find it 
as profitable to trade here as it is pleas- 
ant. — A. D. Matthews' Sons, Brooklyn. 

With the opening of the new spring 
season we wish to thank you for your re- 
markably generous patronage in the 
past, and to invite you to inspect our 
splendid new stock, whether you buy or 
not. We are glad to welcome you, and 
feel proud that through so many years 
you have each season taken our word on 
the value of our merchandise. Trust us 
once more. Our word is as good as our 
bond. — Edward Wren, Springfield, O. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



489 



Planning the home is an interesting as 
well as a responsible task. Your re- 
sponsibility will be considerably lessened 
if you invite the great furniture, rug 
and carpet store of Matheis to take 
part in your deliberations. Our years 
of experience in fitting out thousands of 
homes makes our advice of considerable 
worth to those who are just beginning 
their married life. What may seem a 
great obstacle to you from the stand- 
point of expenditure may be easily re- 
moved by Matheis. Our credit system 
does away with financial worry, it has 
made possible the furnishing of thou- 
sands of homes. Try it. — W. E. Matheis 
Co., St. Paul, Minn. 

Public service. Growing up here 
through the years and keeping steady 
pace with the wonderful development 
of Brooklyn this store has come to be 
a quasi-public institution. " To have 
what people want when they want it and 
at fair prices " — that might well be nailed 
up as a motto over the door. That prin- 
ciple is a part of the mental make-up 
of every member of the great organiza- 
tion here — or else the one who lacks it 
is in the wrong place and will soon 
gravitate somewhere else. " What the 
people want " is not alone new styles, 
but sound, reliable qualities; not alone 
offering of odd lots at special prices, 
but the certainty of finding the right 
size and style and color without any 
waiting. To make the store measure up 
to these requirements at all times — even 
when there is a market scarcity of the 
right sort of merchandise — is the end to 
which we devote ourselves. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

For the sake of your pocketbook be 
here Wednesday, Thursday and Friday. 
During the middle of the week this store 
is more than ever the center of shopping 
interest. That's because we have made 
Wednesday, Thursday and Friday red- 
letter days for savers. For these days 
this week we have prepared a greater and 
better list of bargains than ever. The 
following separate lists of specials for 
each day hardly needs comment. They 
speak for themselves of values extraord- 
inary. Just bear in mind in reading 
them that in no instance has cost to you 
been lessened at expense of quality. — 
M. S. Smith $ Co., So. Norwalk, Conn. 

We continue this week some of the 
exceptional offerings that created such a 
stir last week — big purchases from sev- 
eral leading New York houses, which 
are considerably augmented this week by 
other notably large and fine lots of tail- 
ored suits, skirts and coats, from some 
of the best designers and makers in this 



country. The unusual trade conditions 
this spring have resulted in large over- 
stocks on the part of manufacturers. 
Taking advantage of these conditions we 
have, with our enormous outlet and ready 
cash, secured exceptional price concessions 
on the very latest style garments — gar- 
ments of quality and elegance, which we 
are offering now at prices usually asked 
for much inferior grades. We mention 
just a few to show the trend of savings. 
— Lit Bros., Trenton, N. J. 

Grasp this opportunity. You can't af- 
ford to neglect the money-saving oppor- 
tunities we are able to offer each Friday 
and Saturday. The saving is not at the 
expense of quality or any other essen- 
tial of high-class drug store goods. We 
are simply able to do business on a 
smaller margin than are most druggists. 
The magnitude of our business warrants 
it. Note the following bargains for this 
Friday and Saturday. Remember this 
is a chance you seldom get. — The Gor- 
don-Mitchell Drug Co., Winnipeg, Can. 

Character proclaims the man — and the 
store. As in a man, so in a store — worth 
depends upon character. Growth is the 
sign manual of health. The essence of 
commercial health is fair dealing. The 
principles upon which this store has been 
reared and nourished, which have given 
it its giant stature and sound constitu- 
tion, are straightforward dealing, fairest 
prices, best goods, and a civil and oblig- 
ing store service, backed by alert enter- 
prise and intelligent directon and man- 
agement. — The T. Eaton Co., Winnipeg. 

The promptness with which you have 
accepted the advertised values in my 
great sale is extremely gratifying and the 
firm conviction that in to-day's store 
news there are even more effective offer- 
ings pleases me immeasurably. Judge 
the store by the satisfaction it gives and 
the intrinsic worth of the values. To 
be truly helpful the values must be of a 
superior order of merit — they must im- 
press you so strongly that closer rela- 
tions will be established between this 
store and those that come to buy. — 
Herington, Los Angeles, Cal. 

A great many visitors to Chicago make 
it an especial point to see this store, even 
if they are in the city but a day or 
two. They all declare it is among the 
most interesting " sights " to be seen in 
the city. Patrons having friends visiting 
them will find it pleasant for their guests 
to include a visit to the store as a part 
of their entertainment. Thousands of 
out-of-town people are thus shown 
through this store every month.— Mar- 
shall Field &; Co., Chicago, III. 



GENERAL INTRODUCTIONS 



490 



ADVERTISERS CYCLOPEDIA 



Are you original in your taste? Then 
you will find rich gratification in a se- 
lection of wedding presents from our 
suggestions, which specialize distinctive- 
ness. Or are your ideas conventional? 
Equally, then, can we please you with 
that conservatism which comes from our 
loyalty to artistic truth and the laws of 
pure beauty. An endless demand at this 
time for wedding presents brings out 
our two-fold resourcefulness, and you 
may profit by it. — Davis $ Freeman, 
Atlanta, Ga. 

Furnish your home nicely on the club 
plan. You may just as well start in 
housekeeping in your new home in good 
style as to do it stingily. There is no 
need of half furnishing homes so long 
as you can become a member of the 
Hahne & Co. Household Clubs. Through 
this club plan you can buy furniture, 
carpets and draperies just as easily as 
you now arrange to buy pianos, sewing 
machines, phonographs, etc. The plan 
is simple and involves no embarrassing 
features whatever, and makes it ex- 
tremely easy for people of ordinary in- 
come to buy good furnishings. Select 
what you wish from our splendid stocks, 
buy at our regular low prices and avoid 
the extravagances that many people have 
been guilty of in trading elsewhere here- 
tofore in order to secure easy terms. Ask 
about the club plan. Any salesman on 
the third floor will give you particulars. — 
Hahne $ Co., Newark, N. J. 

The time of the year is now here when 
the moving van is in demand. And 
moving, in most cases, means a new car- 
pet for one room, a new rug for another, 
or there is an additional room to be fur- 
nished up. Moving time also suggests 
" housecleaning " time; and the thrifty 
housewife finds many spots which need 
brightening up; many pieces which need 
replacing. Let us help you. The largest 
stock of housefurnishings in the city is 
here at your disposal; everything which 
goes to furnish a house is here in end- 
less variety ; whether your need is a 
kitchen chair or a range, a brass bed 
or a refrigerator, a parlor suit, or new 
lace curtains or shades, etc. The Stand- 
ard can fill your needs in every line and 
in all qualities, for a little cash and a 
little-at-a-time. — Standard Furn. Co., 
Schenectady, N. Y. 

For the fair girl graduate. We have 
made extensive plans for our young la- 
dies who are to graduate, and, appreci- 
ating the importance of nice costumes, 
are showing complete assortments of ap- 
propriate materials, beautifully made 
gowns and dresses, dress accessories, 
shoes and slippers. If you will give us a 



few minutes of your valuable time we 
will be pleased to show you a pleasing 
array, bought especially to help you 
solve a difficult problem. These hand- 
some gowns and dresses were made espe- 
cially for us through instructions given 
our New York representative. They are 
in the very latest styles appropriate for 
commencement day exercises; the ma- 
terials are fine and exactly right; beau- 
tifully and artistically trimmed; thirty- 
two different styles, in which the fol- 
lowing descriptions are mere hints. — 
Louis Einstein $ Co., Fresno, Cal. 

Our line of furniture, carpets, etc., is 
by far the largest and most up-to-date 
in Northern Utah. We believe in quick 
sales and reasonable profit. We guar- 
antee our prices to be the lowest in the 
city, and on account of our large busi- 
ness you will always find new goods at 
our store, no old stock, as our entire line 
is turned over several times during the 
year. Six carloads of furniture have ar- 
rived this spring, and we desire you to 
call and look over our goods when you 
are in the city, whether you buy or not. — 
Lundstrom Furniture and Carpet Co., 
Logan, Utah. 

Spring fashions blooming in charming 
profusion at Eaton's. It only needed 
the first touch of that magic worker, 
Spring, to bring about a condition in this 
store for which we had made ample 
preparation to accommodate. Saturday 
every department devoted to Fashion and 
spring wearables was crowded. A tacit 
acknowledgment and recognition of the 
style leadership of this store, and which 
has been won on merit alone. Judging 
by past achievements in Fashion's do- 
main, expectancy prophesied great things 
at the Eaton store this spring, and ex- 
pectancy has not been disappointed. To- 
day this store invites to a display of 
fashions as distinctive, a*s exclusive, as 
irresistibly charming and beautiful as 
can be seen anywhere. More lavish dis- 
plays there may be, but none that have 
been selected with greater discrimination, 
or in more thorough attune with the 
tastes of a refined and cultured clien- 
tele than this.— The T. Eaton Co., Win- 
nipeg, Can. 

The busiest shopping time of the year 
is here. The world discovers its most 
imperative wants in October and No- 
vember — particularly when the cold snap 
gets in the air. A great portion of the 
people of this community bring their 
wants to us. First, because of the fact 
that we are so centrally and conveniently 
located. Second, because our stocks are 
so complete, broad and satisfying — so ex- 
haustive, and so fairly priced. — Barie's, 
Saginaw, Mich. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



491 



It is our good fortune to be in a po- 
sition to offer carpets and rugs in cer- 
tain lines at away below value. The 
proper styles and fall patterns, too. The 
goods will surprise you at the prices 
asked. The materials of which they 
are woven are worth more than we ask 
for the finished product. — Buff, Repp 
Furniture Co., Kansas City, Mo. 

Two weeks ago we closed several for- 
tunate deals whereby we came into pos- 
session of 200 rolls of wilton velvet, ax- 
minster and body brussels carpet. We 
could easily hold these goods till the 
fall season opens and sell them at their 
real value, $1.50 yd., but instead we 
offer them this week on the same basis 
as we bought them. — Kaufman's, Pitts- 
burg, Pa. 

The Proper Way. — Is to investigate be- 
fore you make your purchases, that is 
the way we do and we want you to do 
the same. In this way you are sure to 
find the store that really gives value. All 
lurking around, awaiting the unwary. — 
Fuller fy Cobb, Rockland, Maine. 

Put a dollar at interest for a whole 
year, and it may earn six cents. Study 
the Hengerer ads and see how wonderful 
the power of your dollar increases in a 
single day. Nowhere will it buy as much 
in quantity and quality as at the Hen- 
gerer store. To-day we present seventy- 
two straight roads to economy — and 
" economy is wealth." — Wm. Hengerer 
Co., Buffalo, N. Y. 

Do not pay too much or too little. Do 
not spend too much time in bargain 
hunting. Do not be too anxious to buy 
something cheap, it may be dear in the 
end. Patronize reliable merchants. This 
advice costs nothing but is worth some- 
thing if followed. Hundreds of people 
are living up to it by patronizing us. 
Join the throng and get into line for 
everything in and out of season in fruits. 
— /. B. Judson, New Haven, Conn. 

With one large aisle full to overflow- 
ing with commodious stocks of the sea- 
son's latest of these goods, surely makes 
it worthy of a visit from every woman 
who has a want in this line. The assort- 
ments are complete, the range of prices 
so wide that any allowance can be met, 
and every piece of material offered is 
of a dependable character. — Fowler, 
Dick $ Walker, Binghamton, N. T. 

We are very carefully building on the 
sure foundation of complete satisfaction. 
In the beginning we tried to make this a 
necessary store to you and we know that 
we have succeeded. — We planned to make 
this a needed store to the wealthy — who 
sought for the most luxurious apparel — 



and succeeded. We planned to make 
this a needed store to those who must 
of necessity economize — and succeeded. 
We planned to give you a store which 
in all its varied stocks, would fill the 
entire wants of the entire people at all 
times — and succeeded. In short, we 
sought to give you the perfect store and 
we sincerely believe that in less than one 
short year we have builded so well that 
we have your entire confidence — and this 
is the thing we prize most. — The May 
Co., St. Louis, Mo. 

Our fall business, largely exceeding 
any of corresponding past seasons, dem- 
onstrates that the best attractions are 
good values. That attention we pay to 
development of our business on a strictly 
dry goods basis is appreciated is proven 
by growth that demands addition of new 
buildings now rapidly approaching com- 
pletion — 68,000 square feet more space — 
all for dry goods. — Hearn, New York. 

Attesting to the determination to re- 
duce the different stocks to normal con- 
ditions here are advertised the season's 
most-wanted goods at prices the equal 
of which you have never before been 
offered. The season is a little backward, 
you know, but the bills for the goods now 
on the counters and shelves are arriving 
daily. The tardy change in the weather 
gives you the opportunity to enjoy the 
benefit of special prices, which, if the 
weather were cooler and the goods still 
more in demand, could not hold forth. 
The goods must go at practically no 
profit. 'Tis to your advantage to help 
move 'em. — Shanahan's, Portland, Ore. 

The estimation of popular opinion has 
been the silent salesman of many branded 
commodities. Reputation, like Rome, 
cannot be built in a day; but unless 
maintained may be lost in an hour. Skill 
and experience, more than money, are 
the essentials. Merit is the long pole that 
reaches the persimmon. To acquire merit 
one must produce something better than 
the present best. That is the cardinal 
principle of our business. — The Globe 
Clothing Co., Atlanta, Ga. 

It is to be a day of golden opportuni- 
ties for those folk who look to save on 
summer merchandise. Summer is slip- 
ping away, and fall stocks will soon be 
clamoring for room. We don't propose 
to have any summery goods here, to 
get in the way of what's to come. So 
to-morrow we bring out little lots from 
every stock— all marked at prices de- 
cidedly tempting. You can choose from 
them up to the time store closes for the 
Saturday half holiday.— Adams Dry 
Goods Co.. New York, N. Y. 



GENERAL INTRODUCTIONS 



492 



ADVERTISERS CYCLOPEDIA 



Never has the basement store looked 
better. Never before has it been so ex- 
cellently stocked. Everything that can 
be classified within its sphere of action 
is on sale, and at prices that meet with 
the public's heartiest approval. At all 
times of the year moderate prices rule 
throughout the Basement Store's Stocks, 
but during these September Sales we 
reduce prices and they touch the lowest 
possible level. Everything is of the best 
quality. The Basement Store never sells 
" seconds." If you have the slightest 
fault to find with anything you have 
simply to return it. Satisfaction is al- 
ways promptly assured when you buy at 
the Siegel Cooper Store. — Siegel Cooper 
Co., New York, N. Y. 

Visiting merchants are invited to Gim- 
bels'. Philadelphia is the greatest re- 
tailing city in America — by travelers 
quite generally conceded to be a better 
shopping city than Paris. Philadelphia 
has the largest retail business in America. 
Philadelphia has the Largest Retail Store 
in the whole world — Gimbels'. Over a 
million feet of floor space — actual floor- 
ing, not skylight openings. Philadelphia 
methods of retailing are the best in the 
world. Least red tape; most courteous 
treatment of customers; no toadying; 
straight man-to-man business. It is all 
worth while studying. We'll give any 
help you ask. Make the Gimbel Store 
your club room. — Gimbel Bros., Phila- 
lia, Pa. 



In these days of exaggerated adver- 
tising and misrepresentation it will be 
interesting to know that there is at least 
one furniture and carpet house whose an- 
nouncements are wholly sincere and not 
intended as " catchpenny " affairs, the 
only purposes of which is to drag peo- 
ple into the store to sell them " some- 
thing else." Contrary to custom, we wish 
to sell the article we advertise, and we 
make the same offers in the public press 
that we do to customers in person. Our 
great desire is to operate this store on 
such genuinely frank principles that the 
people may learn to turn to it with con- 
fidence. — Spear <§• Co., New York, N. Y. 

As the season progresses small lots 
accumulate. These we desire to dispose 
of at once. To further this desire we 
have taken thought of neither profit nor 
cost and placed extraordinarily low 
prices on these various items. Every de- 
partment is involved. — Saks <$ Co., 
Washington, D. C. 

We can't begin to tell you the many 
attractive features of this great offering, 
but if you will come in and see the suits 
themselves we know you will appreciate 



the true bargain import of this announce- 
ment. — The May Co., Cleveland, Ohio. 

The space problem is always pressing 
in advance of a new season! Hence 
apart altogether from the natural desire 
to do as much business as possible, each 
and every department is only too willing 
at present to make big sacrifices in or- 
der to make more room. Hundreds of 
bargains are therefore displayed for end 
of the week shopping of which the fol- 
lowing may be taken as examples. — The 
John Murphy Co., Montreal, Can. 

This morning the doors to this great 
business opened up on a scene of match- 
less beauty and splendor, everything 
awhirl and astir. Here are two great 
events in one — our birthday and fair 
week. The fair alone is enough to make 
a store do its best; but we have a 
stronger inducement, it's our birthday. 
You may expect much and then be sur- 
prised at what we'll give you for your 
money. Come and see how pretty the 
store looks in its new birthday dress. 
Come and feast your eyes and purse on 
the opportunities we offer. — The New 
Store, Minneapolis, Minn. 

Has this year proved to be a record- 
breaker? We have had many inquiries 
from all over the country as to how long 
the sale would last, so many of our cus- 
tomers are at lake and seashore. We 
are badly broken in many lines, as ad- 
vertised Sunday and Monday, but if we 
are favored with out-of-town orders will 
fill same at sale prices and continue the 
sale, as below, for one day longer, Thurs- 
day only. — William Donaldson $• Co., 
Minneapolis, Minn. 

We cannot say that we originated the 
idea of this low-priced furniture sale in 
mid-season that has meant so much to 
the workmen, factories and to you, but 
we have decidedly improved on it. Credit 
for making it the great event that it is 
in Brooklyn is due to us. The fact that 
we sell more than any other house here- 
about at these sales is proof of value 
given. The fact that we have sold far 
more this year than we ever did before 
is proof of yearly improvement on our 
part. — Abraham <$; Straus, Brooklyn*. 

You will find our prices far lower than 
you expect to pay, and if you are think- 
ing about furnishing a home you will be 
surprised to find out how far a few 
dollars will go at our store. We have ar- 
ranged our credit system in such an easy 
and pleasing way no one can not afford 
to have a cosily furnished home. Young 
married folks will benefit by taking ad- 
vantage of our liberal offer. — John Mul- 
lins (§• Sons, Jersey City, N. J. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 

" The main chance " — are you always • 
alert and looking for it, seeking to avail 
of its benefits? In carpets, rugs, mat- 
tings and floor coverings the main chance 
is here in a vast number of ways. The 
same money-saving methods employed in 
our furniture department are carried out 
in everything that we sell, hence the sav- 
ings to carpet and rug buyers are large, 
generous and real. The stock appeals 
to refined tastes and the low prices ap- 
peal to the purse. Take our word for it; 
you'll be well repaid to see our offerings 
before you make a purchase. — Dirksen's, 
Springfield, III. 

Side glimpses in a walk through the 
store. Nothing quite as elegant has 
been shown in this store as these elegant 
Paris waists in the show cases on the sec- 
ond floor. They are from Madame Le 
Roi. And the new pongee coats are 
well worth a second glance — the latest 
New York style creations. By all means 
see the latest arrivals in the suit section 
—cream serge suits from New York. 
Creams are very strong in New York at 
present. Already cloth manufacturers 
have had their present supplies of cloth 
exhausted by the popularity of the vogue 
in cream. There was a burst of color 
and beauty in the parasol section yester- 
day — the latest parasol novelties from 
Paris have arrived. That diamond sun- 
burst in the jewelry case is a beauty. 
Set with 89 diamonds of fine quality and 
costs $470.00. A handsome wedding gift 
for some one. — The T. Eaton Co., Win- 
nipeg, Can. 

Think of three things — quality, ele- 
gance and money savings — and how 
naturally the name of this helpful fur- 
niture house presents itself to your mind. 
Then, again, you think of the name when 
any other stores that sell furniture ad- 
vertise it — that sets you wondering what 
our bargains must be. We're glad and 
proud that you look so to us and like 
the big store so well. We feel the re- 
sponsibility in being the leaders in home 
furnishings and guard your interests 
jealously. You'll be surprised at the 
many new things that await your inspec- 
tion and approval, but more so at the 
low prices. — Dirken's, Springfield, III. 

This big store is in a better position 
to supply you with desirable goods at 
the present time than ever before. We 
made a very complete clearance of our 
winter stock last spring and were con- 
sequently in a fine position to buy heavily 
of the beautiful new goods offered us 
for this season. — Wasserman, Kaufman 
fy Co., Sacramento, Cal. 

We are building our business steadily 



493 



—it grows from day to day. We are 
doing our work better to-day than ever 
before, and we expect to do it better still 
as we go along. Right now, we have 
reached a point where we feel we have 
accomplished something. It is our New 
"Concave" Shoulder. A shoulder that 
is shaped and modeled by hand with all 
the care of the master tailorman — a 
shoulder that is not stuffed out with 
spongy wadding to bulky exaggerated 
proportions, but which follows the sym- 
metrical and graceful lines of the mod- 
ern athlete's shoulder. — Wm. Vogel $ 
Son, New York, N. Y. 

The tide of popular patronage flows 
our way and the pleased enthusiasm of 
our patrons is the most far-reaching and 
most profitable of our advertisements. 
This fact is shown by the many new faces 
of purchasers that are daily seen in our 
stores, by the increased volume of our 
business, and the many kind words of 
praise and satisfaction we receive from 
those that have bought here. — Bums <$• 
Co., Harrisburg, Pa. 

This great shopping center is amply 
ready for preparing Kansas City men, 
women and children for the Fall Festiv- 
ities, and also those who live without 
the city's gates but do their shopping 
here. Not prepared only with personal 
wear, but with furnishings to freshen 
and brighten Kansas City homes that will 
entertain thousands of visitors during 
the coming weeks. Eastern fashion cen- 
ters have contributed an authoritative re- 
flection of the season's correct modes in 
costumes, fabrics and accessories of toilet 
and wardrobe down to the minutest de- 
tails. There is a comprehensive exhibit 
of dependable merchandise throughout 
which impressibly demonstrates the re- 
sources of this establishment and illus- 
trates its commanding position as a dis- 
tributer of the worthiest merchandise. In 
anticipation of the throngs of visitors 
next week, we extend a cordial invita- 
tion to all to visit this store at that time. 
— Emery, Bird, Thayer Co., Kansas City. 

It is solely upon this basis that we 
invite public patronage. We give no 
premiums, no discounts or rebates to 
any one, but the greatest measure of 
value ever given in St. Louis is pledged 
to every patron of this store. We have 
expended our best efforts in making this 
a good place to buy clothing. We be- 
lieve we have succeeded, we know we 
have. A large and loyal following bears 
eloquent testimony to this fact. Every 
aid to convenient and satisfactory trad- 
ing is provided for you here.— The Model, 
St. Louis, Mo. 



GENERAL INTRODUCTIONS 



494 



ADVERTISERS CYCLOPEDIA 



We ask you to make this grand Ham- 
ilton store, the largest and brightest in 
the city, with its immense space for the 
proper display of new goods, your buy- 
ing headquarters this fall. We have 
made every preparation for the heaviest 
season's trade this immense business ever 
enjoyed. The best makers and designers 
of the world have contributed to the 
stock we have invitingly displayed upon 
our counters every day now. — John 
Campbell Sj; Co., Hamilton, Can. 

This big store is a composite of all 
that's good! You've noticed that where 
a store is good in one thing it falls far 
short of perfection in other respects. If 
its prices happen to be low, its stock, 
nine cases out of ten, is either poor, old 
or very limited. If its stock is fine and 
extensive, it usually asks high prices. 
If it isn't one thing it is the other, and 
the perfect store — the one combining 
features the modern store should have — is 
a rare exception. We may be over en- 
thusiastic about this store in some things, 
but in claiming that our prices are low- 
est, our stock largest, our designs best, 
our quality superlative, we utter only 
the facts. If there is a perfect store 
this is certainly one. — Ludwig Bauman 
$ Co., New York, N. Y. 

For months we have been preparing 
for this event, gathering articles for 
young and old, for use and play, in our 
endeavor to secure goods for this oc- 
casion that would meet with your ap- 
proval. The goods are all in — have been 
placed where they can be easily and com- 
fortably seen and examined and now we 
await your coming. The store with its 
immense floor space and broad aisles will 
not be uncomfortable, no matter how 
many of our friends are here this even- 
ing. We want you to come and see the 
beautiful store. We want you to come 
and view the magnificent decorations. We 
want you to come and view the choice 
and exclusive gift things. — The Fair 
Store, Binghamton, N. Y. 

Almost every one who responds to our 
ad is amazed at the magnitude of our 
stock, the newness and brightness of the 
goods as well as the low prices at which 
they are being sold. — Whalen Bros., 
Brooklyn, N. Y. 

The stream of buyers who throng the 
Big Store continuously, demonstrate that 
you can't keep the people away from an 
establishment which handles the right 
kind of merchandise and offers its pat- 
rons at all times the best the markets 
afford at matchless prices. It is well 
worth your time to read every article 
mentioned in this ad, and we know everv 



item will be welcome news to purse wise 
shoppers. — The Beall-Livingston Dry 
Goods Co., Columbus, Ohio. 

So many people are prone to consider 
a store's advertising as a detailed an- 
nouncement of everything that the store 
has planned as " special " for the day. 
If you consider the Bloomingdale adver- 
tising that way you are making a great 
mistake. Not one tithe of the happen- 
ings for any special day is ever printed 
in our store news, no matter how much 
space it may occupy — couldn't possibly 
be! — Bloomingdale' s, New York, N. Y. 

To the ladies of St. Paul: When in 
the Golden Rule, if you are not waited on 
promptly and pleasantly, tell one of the 
floorwalkers. If our goods do not corre- 
spond exactly with our ads, tell us so. 
If our delivery is not prompt, tell us. 
If everything is not satisfactory we want 
to know it. We will appreciate your tell- 
ing us. We cannot see everything and 
we know you can aid us. The reason 
we ask you to tell us if anything is un- 
satisfactory is that we desire to rem- 
edy it. Telling some one else will not 
help you and it may hurt us. Telling 
us will enable us to help ourselves and 
thus help you. We cannot correct a 
shortcoming until we know of it. We 
will regard it as a personal favor if you 
aid us in bettering the Golden Rule by 
telling us of any shortcomings. — Golden 
Rule, St. Paul, Minn. 

Our eastern connections insure us of 
being at all times in touch with the evo- 
lutions of whimsical " Dame Fashion " — ■ 
thus the whisperings of the style center 
of France are quickly breathed into 
Texas. It seems worth while for us to 
take this occasion to express to the pub- 
lic our sincere thanks for the hearty 
support we as a business organization 
have received since taking hold in your 
midst. May your patronage always be 
governed by our merit. — A. F. Hardie, 
Waco, Texas. 

A bargain flurry. — Guarantee, Muncie. 

Bargains that mean business. — F. A. 
Plummer Co., Oshkosh, Wis. 

Values that appeal irresistibly. — 
Dreunen <$; Co., Birmingham, Ala. 

A pen and ink picture of events. — The 
May Co., Cleveland, O. 

Sharp saving on sparkling stylish head- 
gear. — Symonds, Butte, Mont. 

Seasonable wares at reasonable prices. 
— P. H. Vose $ Co., Bangor, Me. 

The rarest sort and rarest kind of bar- 
gains ! — Mc Whirr's Emporium, Fall 
River, Mass. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



495 



A store that has your confidence 
doesn't ask you to compare things. It 
would be like asking you to prove that it 
tells the truth. — Schipper fy Block, Peoria 

Notwithstanding that they say a 
" bushel of mud comes with every dia- 
mond," we undertake to give genuine 
bargains in these days of exaggeration. 
If our goods are not exactly as repre- 
sented you get your money back — that's 
the test! — Scroggie, Montreal, Can. 

Macy's is the original department 
store. For forty-six years we have held 
leadership by selling the best qualities at 
the lowest prices. It is only since get- 
ting into our new building — the largest 
. in the world devoted to retailing — that 
we've been able to do justice all around 
— to you, to ourselves, our merchandise 
and our methods. — R. H. Macy fy Co., 
New York. 

Impelled by a natural feeling of grat- 
itude for the privilege of passing another 
milestone on our march towards the goal 
of well earned success and a desire to 
demonstrate, on this occasion, our long 
established record of supremacy in value 
giving, we have gathered together a 
mighty host of bargains from every floor 
and every department in this great store. 
It is only once in a year — during the 
celebration of our anniversary — that we 
feel like throwing away common business 
prudence and, swayed by enthusiasm, 
make a bonfire of an entire day's profits 
for the benefit of a large, faithful and 
ever increasing list of patrons. — The Pal- 
ace, Spokane, Wash. 

Two Beautiful Window Displays. — Our 
windows to-day speak more eloquently of 
the magnificence of our furniture and 
draperies than a page of type talk 
could. The north window shows a dining 
room furnished as richly as a king could 
desire — massive pieces of mahogany, ex- 
quisitely carved — a thousand dollar set. 
The south window is fitted up as a living 
room, with the newest designs in fumed 
oak furniture, upholstered in Spanish 
leather. The elegant draperies and 
rugs, too, are from our own enormous 
stocks. — Los Angeles Furniture Com- 
pany, Los Angeles, Cal. 

We have had our general opening for 
fall. Now we want to have a Metropol- 
itan Opening. We want to concentrate 
the attention of our city friends upon 
the display of high fashion we have 
brought to the store. When we say 
Canadian and Metropolitan Fashion, it 
virtually means Cosmopolitan Fashion, 
for we have brought the exact gowns, 
cloaks and hats from Paris, Vienna, 
London and New York without modifi- 



cation of any kind. Toronto is the me- 
tropolis of Canada. This store takes a 
pride in bringing the beauty of feminine 
dress in this city to a point perfectly on 
par with the great cities of Europe and 
the States. — Simpson, Toronto, Can. 

Almost every nook and corner of this 
splendid spacious store bristles with 
bright new merchandise that active selling- 
has reduced to a point where it becomes 
more profitable to clear at some price 
or other rather than hold. Counter space 
and fixture room feel the pressure of in- 
coming goods too much to permit broken 
lots to lag superfluous — that's why so 
many splendid money-saving chances are 
in evidence for to-morrow. — W .A. Mur- 
ray $ Co., Toronto, Ont. 

A prominent publisher once said that 
a book would need no preface if the title 
was sufficiently suggestive of its con- 
tents. The same may be applied to an 
advertisement. It requires no long drawn- 
out introduction if back of it there is 
merit certain and positive. Back of 
this announcement and behind all that 
emanate from John A. Roberts & Co.'s 
is just that kind of merit. The merchan- 
dise they tell of is new, worthful and 
superlatively good. — John A. Roberts <$• 
Co., Utica, N. Y. 

.Noteworthy bargains in trustworthy 
merchandise. — Campbell's, Pittsburg, Pa. 

Tremendous big bargains. — Hayes, 
Wellborn ^ Baker, Atlanta, Ga. 

Bargains that savor of unusualness. — 
McCurdy <§• Norwell Co., Rochester. 

Tempting attractiveness to visitors to 
this notable bargain center. — W ana- 
maker's, Philadelphia, Pa. 

Handsome Waists of Lace and of Silk. 
— Get a glimpse of their clever effective- 
ness from the window displays. Then 
you'll want a closer acquaintance than a 
look through glass can give you. Aside 
from their general excellence there are 
little points and big points of superiority 
about these waists that will repay you for 
a close inspection. Niceties of finish 
that particular women appreciate. Ex- 
clusiveness of styles that dressy women 
delight in. — Fourquereau, Temple '<$[ Co., 
Richmond, Va. 

Bold little bargains. — Hale's, Los An- 
geles, Cal. 

Boyer's bunch of bargains.— Boyefs, 
Scranton, Pa. 

Hot bargains for hot weather.— Cow- 
ley <§• Holmboe, Crookston, Minn. 

Cyclonic reductions strike all depart- 
ments. — The Paris Millinery Co., Salt 
Lake City, Utah. 



GENERAL INTRODUCTIONS 



496 



ADVERTISERS CYCLOPEDIA 



Fabulous bargain giving. — Wood <$• 
Ewer, Bangor, Me. 

A page full of newsy store news. — 
Standard Furniture Co., Seattle, Wash. 

Here is a very bright ray of sunshine. 
— Sibley, Lindsay $• Curr Co., Rochester. 

Mighty bargains to astound the most 
skeptical. — Globe Clothing Co., Balti- 
more, Md. 

The tide of trade flows this way. — 
Central Clothing Co., Lexington, Ky. 

A shake up in domestics that drops 
many a bargain. — The Edw. Malley Co., 
New Haven, Conn. 

The thrifty buyer knows that the Bee 
Hive is the " money-saving spot." — Both 
Bros., West Superior, Wis. 

Cool garments for summer wear ! Wo- 
man or man, girl or boy. We've pre- 
pared for your comfort during the siz- 
zling weather. — M enter, Rosenbloom $ 
Co., Grand Rapids, Mich. 

Hello ! Are you going off for the 
Fourth? Got everything you need to 
give yourself a good send off? On these 
vacation days you are sure to want some 
of the hot weather bargains we offer this 
week. — /. W. Adams $ Co., Bufalo. 

Full steam ahead ! This business moves 
ahead on the parallel lines of goodness 
and cheapness. It's the only combination 
that's at all effective against any and 
all competition. — R. J. Tooke, Montreal. 

' And the boy got stuck. 'Twas a pity. 
He had saved up and bought something 
at one of the stores who give away trad- 
ing stamps — oh, of course, for nothing. 
The stamp stores went up — (didn't you 
see it in the papers?) — he got left. He said 
d — n the trading stamps; why didn't I 
heed the warning of the Phil. J. Walsh 
Estate and get my goods there? They 
are reliable. — Phil J. Walsh Estate, Phil- 
adelphia, Pa. 

" Satisfaction guaranteed or money 
promptly refunded." That is the princi- 
ple that has built this business and 
established this store in the confidence of 
the buying public. We satisfy our cus- 
tomers, no matter what the cost, nor how 
much the trouble. The matchless values 
which we are constantly offering, the ef- 
ficient service that we place at your dis- 
posal, the liberal assortments that we 
lay before you, are all important factors 
in our success. Still, none is of such 
great importance as the fact that we 
guarantee you satisfaction, or failing in 
that, which is exceedingly rare, we re- 
fund your money without quibble or 
delay. — Rothenberg $• Co., New York 
City. 



Among the chief factors in the great 
success of this clothing business is our 
constant watchfulness, in season and out, 
for special values. There are frequent 
opportunities open to the progressive 
merchant to secure good under-priced 
lots for his customers — though few have 
as extensive relations with manufacturers 
as we have. Clothiers whose outlet is 
not large can't take advantage of such 
offers, and others fear to take extraord- 
inary values in mid-season because they 
have goods of the same class in stock at 
regular prices. But we are out of that 
rut. Whatever good thing comes along, 
our customers benefit by it. — Strawbridge 
$ Clothier, Philadelphia, Pa. 

New goods are arriving rapidly. Our 
store is nearing completion and we must 
get rid of every winter garment in the 
house. We have therefore not taken the 
cost into consideration but have marked 
every garment down to a ridiculously low 
figure. These are all goods from our 
high class stock and priced regardless of 
cost. This is an opportunity for a sav- 
ing woman to get garments that she can 
have for immediate wear and the early 
part of spring for about half to two- 
thirds what she would have to pay ordi- 
narily. — Israel's, San Bernardino, Cal. 

Do people like to be humbugged ? Some 
stores evidently think so — we don't. We 
might explode a lot of strong language 
in this ad. and, perhaps, attract more 
attention, like a small boy with a fire- 
cracker, and draw a larger crowd. We 
choose, however, to tell the simple truth 
in our own plain way, because we seek 
your confidence as well as your atten- 
tion. — The Fashion Annex, Bangor, Me. 

Dress news from an authoritative 
store. The interesting problem of cor- 
rect dress is not solved by a bankful of 
money and a free-for-all market, else 
anybody with a checkbook could estab- 
lish and maintain a store on the same 
high plane of excellence to which this 
store has risen — from a small beginning, 
to its present status of acknowledged 
dependability. — Younker Bros., Des 
Moines, Iowa. 

But we believe we can do it. We are 
quite sure that by July 1st more mer- 
chandise will have gone out of this store 
than there ever did before at this time 
of the year. And you will likely begin to 
think so, too, when you learn how we 
have determined and planned to bring 
this about. The goods must be sold. 
The secret of how to do it — and it is an 
open secret — is to make the prices very 
low. — Emery, Bird, Thayer $ Co., Kan- 
sas City, Mo. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



497 



This has been the best and busiest Jan- 
uary of any on our records, though it's 
generally supposed to be a quiet month, 
but not so here; we are glad to say that 
in this store it was a very busy one; in- 
deed, we made it so by offering to the 
dry goods buying public clean, new, sea- 
sonable, reliable, and up-to-date mer- 
chandise at such small prices that none 
could resist. We are going to make the 
month of February still a busier one, by 
making still greater reductions, further 
cutting of prices, more sacrificing of 
values and dependable goods that must 
be disposed of now; must get them out 
to make room for the new spring goods 
soon to arrive. — The Paris D. G. Co., 
Great Falls, Mont. 

This month of February will usher in 
a lot of the new things for early spring 
wear, showing the latest and greatest suc- 
cesses of the leading designers of fash- 
ionable wearables. Among these new of- 
ferings will be spring clothing, negligee 
shirts, hosiery, gloves, underwear, paja- 
mas, neckwear, etc. Also wearables for 
women and children. We have done well 
in the past on neckwear and our de- 
termination of course in planning for the 
coming spring season is to outdo all 
previous efforts. This is our ambition 
and we think you'll agree that we realize 
it fully when you see the showing of 
elegant wearables that this month will 
bring together here. — Horsfall Sr Roths- 
child, Hartford, Conn. 

New spring merchandise of every kind 
— for every purpose — to suit all tastes — 
to fit all purses. The magnificent show- 
ing offered for inspection to-morrow rep- 
resents every famous factory and every 
noted designer, both at home and abroad. 
It is a style exposition of surpassing ex- 
cellence and authority and merits your 
most careful inspection. — Rothschild fy 
Co., Chicago, III. 

Newness, merit, economy are all in evi- 
dence in the fine collection of spring 
goods we are showing. It's a showing 
that is worth your fullest consideration, 
for it has been chosen with great care, 
and we believe it is the most attractive 
stock we have yet shown. Qualities are 
high, patterns are new, and prices admit 
of no competition. — Gately $■ Donovan, 
Saginaw, Mich. 

Children's Day. No school. All day to 
play. What's the best thing to do ? Chil- 
dren, the great rambling old store ex- 
pects to see you! Saturday is your day 
here. There are goods from every coun- 
try and every nation under the sun — 
curious things, beautiful things, rare 
things, and every corner is open for you 



to explore and enjoy.— The Wanamakcr 
Store, Philadelphia. 

If you, the buying public, could but 
look inside of this great distributing cen- 
ter and see for yourself how much mer- 
chandise we must sell before July 1st, 
when the semi-annual inventory is taken, 
you would wonder how we were going to 
do it. You would likely say, impossible. 
If you were to peer behind the counters 
and on the shelves, and rummage through 
the warehouse, you would be all the more 
skeptical about our reducing the stocks 
down to where we want them by the first 
of July. 

Known as We Are, as Leaders in Our 
Line of Business ! — You need not hesitate 
one moment to come to us for your 
Home Wants. We have given ample 
proof that we are a Fixture in this com- 
munity. — H. H. Lampe $ Co., Altoona. 

Especially Interesting Items in This 
Sale — Little things that are worth look- 
ing at. Scattered all through the store 
are countless little offerings some of them 
almost too small to mention — here to- 
day and gone to-morrow — and many of 
them representing extraordinary values. 
We mention just a few of these — mostly 
small lots that are likely to be exhausted 
in short order. — Strawbridge '§ Clothier, 
Philadelphia, Pa. 

Everybody is familiar, we presume 
with the story of the wind that is con- 
sidered naughty unless it blows somebody 
good. You are also aware, no doubt, of 
the disposition shown by winter this 
season to linger upon the doorsteps of 
spring and have been waiting with much 
impatience, possibly, for the benefit you 
felt you had a right to expect from the 
depression so illy blown over the country, 
that so materially affected the price of 
Dry Goods. That good comes to you 
this week through advantageous pur- 
chases made for our several departments 
at depressed prices, which quantities we 
were unable to dispose of in a regular 
way, hence the inauguration this week of 
a mid-summer sale that will eclipse in 
magnitude, quality and price-sacrifice 
anything ever known in Montgomery. As 
we are only able to mention a few of the 
leading items in each department, you 
must come and see the balance. Mail or- 
ders promptly filled. Out-of-town cus- 
tomers will please write for samples and 
prices.— A. S. Knowles Dry Goods Co., 
Montgomery, Ala. 

Thoughts for To-day.— No. 1— Leave 
this store off your shopping list and 
something will keep saying to you: "I 
could have done better at Wanamaker's." 
— Wanamaker's, Philadelphia, Pa., 



GENERAL INTRODUCTIONS 



498 



ADVERTISERS CYCLOPEDIA 



If the store-keeping policy of this 
great quasi-public enterprise were to be 
summed up in a matter of a dozen words, 
those dozen words would be " Our motto 
is not ' make a sale,' but make a cus- 
tomer." — Blooming dales, New York. 

Be Healthy, Wealthy and Wise. — Is 
there anything more desirable than 
health, wealth and wisdom? Nothing, 
you will say, I am sure. And one seems 
incomplete without the other. Take away 
any one and content and satisfaction go 
with it. Without HEALTH, which is 
first and most important, and upon 
which wealth and wisdom hinge, life is a 
miserable drag and one can accomplish 
very little. Without wealth one can not 
do half the good he would like to do. 
Without wisdom life is very unsatisfac- 
tory. Food has much bearing on all 
three, particularly health. If you eat 
pure, wholesome food, such as I sell, 
you will have good health, which will give 
you ambition and energy to accumulate 
wealth. Then will follow wisdom, for a 
sound body and a full purse will produce 
a clear mind. You can attain these three 
graces by buying your groceries at my 
store. I guarantee perfect satisfaction 
of all my goods and also a saving of 25 
per cent, on every dollar spent here. Read 
the following prices for goods which will 
most assuredly make you Healthy, 
Wealthy and Wise.— S. B. Charters, 
Pittsburg, Pa. 

Specials for Mrs. Monday Buyer. — 
Each item is a special value. Each price 
is a special price. They are features in 
Men's and Boys' wardrobery that the 
"better half" can be commissioned to 
buy for you. She'll know what positive 
bargains they are even better than you 
will. — Salss \ Company, Indianapolis. 

The Store That Has the Goods.— Take 
any of the departments in this advertise- 
ment. Each affords a greater selection 
than any other store can show. Many of 
the prices quoted are matchless, the re- 
sults of our unequaled facilities for 
buying. Note the bargain prices, the 
extraordinary variety and the wide range 
of qualities. No trash, no junk, no trad- 
ing stamps, only merchandise worthy of 
the name, in variety to suit all wants. — 
Adam, Meldrum $ Anderson Co., Buf- 
falo, N. Y. 

Our sales need no particular introduc- 
tion to the people of Schenectady nor 
no fine strung arguments to exploit their 
merits. Every person who has attended 
one of them well knows the nature and 
character of the offerings. They are the 
kind that are calculated to awaken the 
interest and enthusiasm and buying 



spirit of the most disinterested and un- 
concerned. They are the kind that bring 
savings to all those who partake of them. 
All sorts of goods are embraced, as ev- 
ery department in the store is repre- 
sented. — The Fair, Schenectady, N. Y. 

Invincible values. — The Palace Cloth- 
ing House, Minneapolis, Minn. 

Buy as many as you want; no restric- 
tions at our sales. — MacDonnell's, Bos- 
ton, Mass. 

Over five acres of goods to capture 
your fancy — at prices bound to capture 
your trade. — Amos H. Van Horn, New- 
ard, N. J. 

Satisfying the Individual ! That is 
the strength of the Model and the secret 
of its remarkable success. — The Model, 
Kansas City, Mo. 

We do not skimp the quality so as to 
bring the price down, or to make a big- 
ger profit. We believe that our cus- 
tomers prefer a good article, and we 
always see that they get it. — Stewart, 
Daivson § Co., Sydney, N. S. W. 

Runs Like a Clock. — What does? 
Our delivery wagon. We call with 
goods at stated times and don't vary 
from the schedule. You receive orders 
on time. We use the best flour in our 
pies, cakes, etc. — R. Wild, Parkersburg. 

Two Things That Have Made Spear 
Famous. — The first is honest value and 
superior quality of merchandise. Peo- 
ple who buy from Spear are never dis- 
appointed in their purchases. The sec- 
ond thing is a liberality in giving credit 
that no other store ever possessed the 
courage or confidence to imitate. At 
Spear's credit is absolutely free to 
everybody. — Spear § Co., Pittsburg, Pa. 

Candor ! — When the ad man started 
to write the store news, his instructions 
were to avoid all that is sensational- 
use no high-sounding adjectives — state 
the facts and don't brag. It's difficult, 
indeed, to refrain from bragging about 
our brilliant opening — the majestic ap- 
pearance of the store — the splendid ar- 
rangements for the convenience of shop- 
pers — the quick service and the many ex- 
pressions of gratification and satisfaction 
so frequently heard. But the ad man 
must obey instructions — so simply says 
to those who have not as yet visited the 
new and greater A. Schradzki Co. to 
come prepared to see the most magnifi- 
cently arranged store in all Peoria, 
stocked with mountains of choice, de- 
pendable, "new and fresh" clothing, hats 
and furnishings at the lowest prices ob- 
tainable anywhere. — A. Schradzki Co., 
Peoria, III. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



499 



It's useless seeking for better than 
Yard values. — Yard's, Trenton, N. J. 

There's a great deal of merchandise 
made just to sell. A great deal of this 
kind is sold. The store selling it thinks 
it is profiting by such sales. The re- 
verse is true. The only kind of goods 
that it pays a store to handle is reliable 
merchandise. No store that hopes to 
forge into the first rank will ever real- 
ize its expectations until it ceases to 
handle "cheap" goods. A low price 
point is always commendable, providing 
it applies to a trust-worthy article, but 
to quote low prices at the expense of 
quality is as dangerous as playing with 
fire. — Mandel Brothers, Chicago, III. 

It's a common practice in many stores 
to "cut" the price on some standard 
article, the object being to attract the 
people with the bait, then sell them 
other goods at a big profit. 

It's all a part of the circus, like the 
flaring red and yellow billboards — the 
idea is to get you inside the tent. "What 
shall I do?" you ask; "shall I ignore the 
reductions and thus lose the chance of 
saving money?" 

Of course not; take all the bargains 
you can get, but watch out for the sting 
in the other goods. 

We don't reduce prices to use the re- 
duction as a fish hook on our customers. 
Our goods are first marked at a small 
profit and reduced ohTy when we can 
buy for less, when sizes are broken, 
when we are overstocked, or when we 
have some other sane, sensible reason. 

W r e believe that quality is what counts, 
and next to that, low price. — Berger- 
man Bros., Pueblo, Col. 

Mary had a little corn, 

Her feet were white as snow, 
And everywhere that Mary went, 

The corn was sure to go. 
It went with her to church one day, 

Though not against the rule, 
It made her make up such a face, 

They thought she was a fool. 
Next day she went to Robinson's 

And had it taken out, 
For Mary has a level head 

And knows what she's about. 

— Dr. Robinson, Haverhill, Mass. 

To-day we present merchandise of di- 
vided interest. There are fine new gar- 
ments for midsummer wear, side by side 
with some of the most remarkable bar- 
gains that we have presented in many a 
day. Here are some handsome new 
shirts that will please the man who is 
looking for something new and nice. And 
simultaneously we announce the reduc- 
tion in price of all men's straw hats in 
GENERAL IN 



our stock. But by far the largest in- 
terest of the week is for housekeepers. 
The sales of china, linens, summer fur- 
nishings and house comforts are of 
most exceptional character. — Wana- 
maker's, New York, N. Y. 

WHY? 
Just go to Brown's and buy, 

Then you'll not question why 
Other stores with him cannot vie, 

Couldn't even if they'd try. 
They live in a different sky. 

Low prices is Brown's cry. 
That's the reason their shoes do fly. 
Louis Boot. Crescent Oxford, Lenox 

Tie, Oh! my! 
Just go down town, there you'll spy 
Brown's, 309 Market, will catch your eye. 
Buy here once, you'll continue till you 
die. 
— Brown's Parkersburg, W. Va. 

But enough of stale bread. See the 
new spring goods ! — Schipper § Block, 
Peoria, III. 

Spring goods in bright array to-mor- 
row. — Joel Gutman fy Co., Baltimore, 
Md.—Feb. 8, 1903. 

The Leader has nothing to do with 
high prices, but it serves the extremes 
of trade in clinging to insignificant 
figures and riding the "high horse" of 
superior qualities. The best is indeed 
the cheapest at The Leader, for only the 
best is presented and everything is 
cheap. — The Leader, Minneapolis, Minn. 

It's all wrong to judge the goods be- 
fore you see them. Come and examine 
them first, and then make up your 
mind. — Scattergood § Son, Mansfield, O. 

Your dollars are bigger this week 
than they'll be again for many a day. 
They look bigger to us and they'll buy 
more for you. — Ives, Ogden, Utah. 

The store has almost boundless inter- 
est for those who care to save largely. 
The sales of white continues. There 
are stock clearances in many sections. — 
Hochschild, Kohn $ Co., Baltimore, Md. 

A man may be fast asleep, but rather 
slow when awake. Any man, woman or 
child in this town is slow who does not 
see the economy there is in buying at 
Tisdale's and profit thereby.— Tisdale's, 
Memphis, Tenn. 

Crossing the Alps of the year's busi- 
ness, naturally there are wounded sol- 
diers—hurt merchandise of every de- 
scription; odd pieces and ends; and 
stragglers that got behind in the winter 
procession. Please take them away out 
of our road— for next to nothing, con- 
sidering their real worth. 
TRODUCTIONS 



500 



ADVERTISERS CYCLOPEDIA 



If you have money to spend, prepare 
to spend it now! — M. Strasburger, 
Washington, D. C. 

This store news is good news to those 
with little money to spare, and still bet- 
ter news to those with plenty of money 
to spend. We are pushing winter goods 
as hard as the power of low prices can 
drive them. If you read this carefully 
and then come and look you will under- 
stand the situation better than we can 
tell it. — Gilmore § O'Keefe, Jersey City. 

Many and varied attractions. Each 
an unusual and unmistakable opportun- 
ity. First, what's left of our stock of 
winter things. Secondly, the surplus 
stocks of some of our best manufac- 
turers. Added to this, some spring 
styles that have done their duty as 
samples, from which the best merchants 
in the country have placed their orders; 
and you have the source of to-morrow's 
attractions. When one says half price, 
it usually is sufficient inducement; but 
to-morrow, one-third of the original 
price is more often the rule than the 
exception. — The Hub, Baltimore, Md. — 
Feb. 8, 1903. 

Take 'Em Away! — All winter goods 
sacrificed at half value and even less 
than half value. These goods would not 
be worth much to us if we had to carry 
them over to next season; styles change, 
they get shop worn, occupy valuable 
space for nearly a year, and, besides, 
the money we realize on them now we 
can re-invest in other seasonable mer- 
chandise, and turn this three o: four 
times, giving us about four profits dur- 
ing the time that the winter goods 
would lie dormant on our shelves. We 
consider whatever we realize out of this 
stock now almost clear gain. — Stem's, 
St. Paul, Minn. 

Good things to test us by. — Palmer's 
Viaduct Pharmacy, Atlanta, Ga. 

The economy sign is out. — Chamber- 
lin-Johnson-Du Bose Co., Atlanta, Ga. 

We'll make things interesting for 
shrewd buyers all this month. — Dick's, 
New Bedford, Mass. 

Going to take stock! It's the signal 
of a general markdown in prices, and 
the forerunner of the greatest money 
saving bargains ever offered in Boston. 
— Wolf's, Boston, Mass. 

Last Chance Before Stock Taking! — • 
Big and little lots tumble pell mell over 
each other for your attention. A mere 
handful is all we can mention here. You 
must get your ideas from them. — S. 
Kann, Sons $ Co., Baltimore, Md. — Jan. 
11, 1903. 



Below Zero Things for Everybody. — 
Alaska atmosphere makes one hunt 
warm wear of every kind — warm head 
wear, warm body wear, the very best of 
cold weather wear here from medium 
grades to finest make. — Joseph Home 
Co., Pittsburg, Pa. 

Stock has ben taken; every single 
thing from basement to top floor has 
been counted. 

Sharp eyes and prying fingers have 
brought to the light many articles that 
should have left the store before this. 
The men who buy for the store have 
made mistakes in judging your taste or 
the quantities you'd use — those mistakes 
come to the front now. 

And so there is rummage. 

Into the rummage every such thing 
will go. To it there'll be tacked a little 
price that'll send it flying. 

Now for Rummage. — All the week 
the store has been getting ready for the 
business of the coming six months. 

Will you come and rummage? It'll be 
great fun as well as full of profit. — 
The Howland Dry Goods Company, 
Bridgeport, Conn. — Jan. 30, 1903. 

Before taking stock, which is gener- 
ally between the 1st and the 10th of Jan- 
uary, we have decided to wait two weeks 
and give the people of Baltimore and 
vicinity a chance to buy the best manu- 
factured clothing at the lowest prices 
that were ever offered by any clothing 
manufacturer. — Max Weinberg $ Co., 
Baltimore, Md. — Jan. 10, 1903. 

Semi-Annual Clearance Still Contin- 
ues ! Why put off your buying until 
later when you have about decided what 
is needed to add to the beauty and com- 
fort of your home. Make your selec- 
tion now and let us store it for you 
until you are ready for it. — M. Megary 
$ Son, Wilmington, Del.— Jan. 21, 1903. 

The fountain runs day and night — all 
through the year — it ought to be the 
coolest water in town. 

And a fountain on the outside of the 
door furnishes refreshment to passers- 

by. 

Then there's the soda fountain — every- 
thing pure, fresh and clean. — Schipper 
$ Block, Peoria, III. 

Want You to Look at These.— We'd 
like to emphasize the good values that 
are spread before you, but all we might 
say would not do a whit as much as a 
glance at the goods themselves. Seldom 
you find such values, and when you do 
it's always at the "Big Dependable 
Store" — the store that taught you the 
real values. — Tacoma, Wash. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



501 



A man said he knew Wanamaker's was 
the best haberdashery and clothing place 
in town, but did not come here because 
of the crowds. 

We explained to him how the men's 
sections are reached directly from the 
street, and that he need not pass through 
any crowded parts of the store. 

Now he is one of our best customers. 
— Wanamaker's, Philadelphia, Pa. 

Of course, you've heard the song, "Any 

Rags." 
It's quite conducive of merriment and 

somewhat indicative of jags. 
But we bring to your notice a theme 

more topical, 
Being the question for warmth and a 

feeling more tropical. 
Don't commence to grow gray, and 

imagine you are old, 
Just because the house is chilly and you 

feel so awful cold. 
But hustle around and chase down to 

Raymond Bros.'; 
You can easily find the way, just follow 

the others; 
Try a ton of their solidified chunks of 

concentrated heat, 
One trial will convince you they can- 
not be beat; 
They will wait upon you to the best of 

their ability, 
And get the goods around with their 

usual agility. 
That's right, don't get left. Do it right 

now. 
— Buy of Raymond Bros., South Nor- 
walk, Conn.- 

Tuesday a day full of opportunities 
for the thrifty shopper at the "Daylight 
Store." — Dayton's Daylight Store, Min- 
neapolis, Minn. 

After Stock-Taking means much any- 
where — but, most of all, here. Those 
choice, much-desired bits of merchandise 
are here, full and plenty. No lack of 
opportunity — no scarcity of styles — no 
dearth of values and varieties. Those 
mean, narrow methods have no place in 
our broad-scope plans. The "Great 
Broadway Stores" throw open their 
doors — a hearty welcome to come and 
share! The balance of "gain and loss" 
is in your grasp. Be sure and weigh well 
in your own behalf. — S. Kann, Sons $ 
Co., Baltimore, Md. 

"Can't tell me," said a skeptic the 
other day — "Can't tell me you folks are 
losing money." "Losing money? Why 
— bless you, we're losing lots of it — but 
it's a wise loss. You see, we like to keep 
stocks shipshape. We drag out all odd 
lots and small lines. We've made our 
profits on the hundreds and thousands 



that were sold. On the units and teng 
we lose. But we gain through righting 
the stock as we want it. See the point? 
It's as easy to see into as Columbus's 
egg puzzle, after it's explained. But 
the world in a sense is better off for skep- 
tics. It's human nature to doubt." — 
Kaufmann's, Pittsburg, Pa. 

It is a once-a-year event — held only 
because we are able to make an offering 
that in extent and lowpricedness cannot 
be equaled. 

How are we able to hold such a sale — ■ 
to give such values? It's easy enough 
— with the know-how. We buy entire 
remainders of factory stocks; we give 
makers orders that will use up fabrics 
they have on hand after their dull sea- 
son begins; we buy goods underprice and 
have them made up. 

It's all logical — you see — and to your 
benefit. And better than explanations, 
better than reasons, stronger than any 
argument, is the blunt, unalterable fact 
that you can get, during this sale, fine 
$1.00 shirts at 55c. In all sizes. A 
separate pair of cuffs with each shirt- 
two pairs with some. — Hochschild, Kohn 
fy Co., Baltimore, Md. 

Where you can go marketing with your 
eyes shut and know you're getting the 
best! — Wolferman's, Kansas City, Mo. 

"A tree is known by its fruit." A 
merchant is known by the class of goods 
he sells. His reputation for quality, and 
fair prices, is a valuable asset. — Fred J. 
Kiesel fy Co., Ogden, Utah. 

Literally Immense. — " Immense " — 

that's the word for it, and no other 
could apply to the values we give, the 
variety of goods for your selection and 
the efficient service at your command. 
The result is, crowds of shoppers for 
heaps of bargains every day. The ear- 
lier you shop the better will be the 
values you'll get. We make new bar- 
gains every day. Come at 8 a. m. if you 
can. — Scroggie's, Montreal, Can. 

On every floor and in every section 
you'll find the newest creations and the 
most novel ideas. — Rothschild fy Com- 
pany, Chicago, III. 

The sale continues. Now for another 
rousing week. Buying enthusiasm is 
justified by the preponderance of the 
bargains given. — Hartman Furniture § 
Carpet Co., Chicago, III. 

It is because we are our own com- 
petitors — crowding prices down even 
when there is no break in the market — 
that our prices are lower and values 
higher than most dealers.— Winfield $ 
Miller, Winfield, Kan. 



GENERAL INTRODUCTIONS 



502 



ADVERTISERS CYCLOPEDIA 



"Imitation is the Sincerest Flattery." 
Did you ever know an imitation that 
amounted to anything or an imitator 
who was not a weakling? The watch- 
word of the superior business man is 
truth. To imitate and copy is only a 
sign of weakness and the very thing in 
a man or his business to be admired has 
a mist or eclipse over his face when he 
adopts the methods of others. This is 
the genuine, real, worthy — not a copy, 
not a shadow. "Well, I guess there are 
bargains here." — Goldsmith's Bazaar, 
Scranton, Pa. 

The thought of the future influences 
every transaction made by this store. If 
this great business is to continue to grow 
and to extend into the long future, it is 
evident that the foundation must be 
made deep and firm in the confidence of 
the public. Every transaction is a stone 
in that foundation. Every satisfied cus- 
tomer adds to the feasibility of our 
high endeavor: To make this great 
store stand out conspicuously in the 
history of this and future generations as 
an institution whose influence for the 
elevation of commercial ideas is felt 
around the world in an ever widening 
development. Recognizing this, it is ob- 
vious that we would sanction no trans- 
action which did not in every way make 
for the best interests of our customers. 
Should any transaction be found other- 
wise by any person at any time, it is far 
from our desire, and will be readily cor- 
rected if our attention is called to the 
matter. — Marshall Field $• Co., Chicago. 

Bulletin of Bargains in the Great 
Overstock Sale. — Turn your eyes on the 
wonderful offerings in this big sale. Use 
your best judgment in deciding the 
question of buying. Compare our bar- 
gains with other bargains — the town is 
filled with the cries of bargains — and 
judge whether or not we are right in 
claiming the best bargains in really reli- 
able clothing are at the Library Corner. 
— John F. Keane $ Co., Bridgeport. 

The Clean-Sweep Sale True to Its 
Name. — Were it not that there are some 
who never attended one of our clean- 
sweep sales we would rest content with 
the simple announcement: True to tra- 
dition; for no sale has ever come to 
mean more to the people than our semi- 
annual clean-sweep sales. We adopted 
this name years ago, because it literally 
and truly described our purpose. The 
name has been often imitated, but we 
think for singleness of purpose and hon- 
est intent, our clean-sweep sales stand 
alone. The reductions are unsparing 
and unlimited, for every department has 
GENERAL IN 



been affected. The sale will do full 
justice to all that these past events 
have led you to expect, and more, for 
this has been our greatest Fall and 
Winter, and in consequence there is a 
stock of greater diversity, all of which 
is to be sold during this sale. — The Hub, 
Baltimore, Md. 

If all your bones ache, 

And you don't want to bake, 
And you're feeling all down in the heels, 

Just try some Quaker, 

From Williams, the baker, 
For one or two or three meals. 

— Women's Exchange, Galesburg, III. 

Our Watchwords: Better Qualities; 
Newest Styles; Cut Prices for Saturday. 
Extraordinary reductions, but just as 
true as preaching — reductions of true 
Harvey magnitude. Remnants, rem- 
nants, remnants. Still selling remnants 
in stacks. One lady bought 30 yester- 
day. There's plenty here for you. 
Yours, anxious to please, A. W. Harvey, 
Denison, Texas. 

The Big Store's Bulletin. This is the 
people's trading center, because years of 
experience has taught that absolute con- 
fidence can be placed in every word ut- 
tered in advertising, that none but trust- 
worthy goods are sold, and that a guar- 
antee passes with every purchase made 
— make an exchange or get your money 
back without the slightest hesitation on 
our part. That is the unswerving policy 
of the house. Shoddy merchandise, used 
by many stores to deceive their trade, is 
not carried in stock and will never be 
sold at any price. Our customers can 
always rely upon everything bought at 
The Big Store, and rest assured that the 
multi-millionaire has no copyright upon 
the latest styles. We get them as quick- 
ly as anybody and reproduce them in 
popular priced apparel. — Siegel, Cooper 
$ Co., Chicago, III. 

Advanced Ideas. — The extensiveness 
of the variety of styles and the exclu- 
siveness of the ideas will immediately 
impress upon every one the fact that 
for choiceness this collection is second to 
none in America. — Chas. A. Steven $; 
Bro., Chicago, III. 

The difference between a legitimate 
bargain and the imitation is as radical 
as light and darkness, as vice and virtue. 
The one is a commercial benefaction; 
the other is the bane of commercial and 
sociological conditions. — John Wana- 
maker, New York. 

Everything in every department sched- 
uled to go absolutely regardless of 
value. — Cohn's, Salt Lake City, Utah. 
TRODUCTIONS 



OF SELLING PHRASES 



503 



"Off With the Old— On With the 
New ! " Special announcement. The 
New York store is overflowing with ad- 
vance spring styles. Not the addenda 
of former fashions — but distinctly, re- 
freshing, new throughout. — The New 
York Store, Crookston, Minn. 

Six Wonderful Basement Bargains. 
The quantities are limited so we advise 
an early call. These goods are for our 
customers' good and we shall decline to 
supply dealers — and reserve the right to 
limit quantity to customer. — /. N. Adam 
$ Co., Buffalo, N. Y. 

Grand Sweep-Away Sale of the May- 
Stern Floor Stock in anticipation of 
spring. We have two short weeks in 
which to accomplish this purpose and 
prompt action, brisk, vigorous sales, and 
prices far below the ordinary are essen- 
tial. — Spiegel's House Furnishing Co., 
Chicago, III. 

What you see in the papers is only 
half of advertising, the other half is to 
back up the statements with the goods. 
Some stores stop half way. Of course 
we make money — our prices couldn't be 
so low if we didn't. It's the unsuccess- 
ful store that has to make its prices 
high. — Connolly fy Wallace, Scranton. 

We've seldom chronicled more note- 
worthy bargains than await shoppers 
here to-morrow. Several great pur- 
chases in which we enjoyed exceptional 
price concessions have arrived ahead of 
schedule time. Though we've a third 
less selling space we offer buying in- 
ducements that will break the best 
records of any February. — Schlesinger <S[ 
Mayer, Chicago, III. 

Cold type cannot do justice to these 
extraordinary offerings the like of which 
has yet to appear. — H. Batterman, 
Brooklyn, N. Y. 

We don't recollect a store offer which 
came nearer counting right out the 
money and putting it in your pocket 
than this. — Sibley, Lindsay <$- Curr Co., 
Rochester, N. Y. 

Do You Love Miss Greenback? — Most 
people do, because " she's money " and 
she'll stick to you closer than glue if 
you're not careless or reckless with her. 
"Catch the drift?" Money is certainly 
a mighty nice thing to have, and the 
easiest way to make it is to save it. 
And in order to save it you must not 
overlook Peoria's greatest bargain givers, 
"that's us." A store that saves you 
fully 50 per cent. In other words, 
$10.00 will buy you as much at this store 
as $20.00 will elsewhere.— The Peoria 
Salvage Co., Peoria, III. 

GENERAL INT 



If you read you'll become enthusias- 
tic about this week's not-buts; that's cer- 
tain! Don't let a single item in the 
following list slip your attention. As a 
safeguard against missing any of the 
exceptional opportunities, cut out this 
bulletin and bring it with you when you 
come. Are they such good things that 
you should give them such careful at- 
tention? Yes, they are. They're not- 
buts ! That means unusual ! Greater 
than " bargain ! " Every item in this ad 
presents an irresistible argument. It 
tells of a price-saving or an exceptional 
quality that's too good to let slip by un- 
heeded ! — May's, Pittsburg, Pa. 

The difference in the purchasing pow- 
er of dollars was never more forcefully 
set forth than in this store. — M. B. 
Emmons Co., Atlanta, Ga. 

"A new broom sweeps clean" is an old 
adage, but "Old friends should never be 
forgotten" is another one, and having 
your trade is the way you should show 
you have not forgotten me. I will ap- 
preciate it if you will only come and see 
me.— i?. M. Abbott, Atlanta, Ga. 

(And why not indicate that you sweep 
as clean as any, Mr. Abbott? Editor.) 

Don^t believe all you see or hear about 
bargain prices. See the goods for your- 
self, and don't take any one's word 
about their value. Some things are 
dear at any price. We believe our 
prices are the lowest that can be found 
anywhere for goods of the same quality. 
But don't believe it just because we say 
so. We may be prejudiced. We invite 
inspection and comparison, and will be 
satisfied with your decision. — Jos. Mey- 
ers fy Sons, Salem, Ore. 

We guarantee the price of everything 
we sell to be as low or lower than the 
same article can be bought anywhere 
else south of New York. If, in a day, 
or a week, or a month later, you find the 
same thing lower elsewhere, make a 
claim upon us, and it will be allowed at 
once. What fairer, fuller, broader 
guarantee can we give you? It should 
make your shopping very safe and se- 
cure, especially as we deal in the very 
best of anything and sell absolutely 
nothing that has not intrinsic worth. — 
The James L. Tapp Company, Columbia. 

We are coming near to Christmas- 
time. The great day is scarcely ten 
weeks off. When it does come, and even 
long in advance, you will see here a 
wonderful Holiday Store, a palace of 
enchantment, filled with things that de- 
light childhood days and perpetuate the 
traditions of a Christian people. — A. 
Meldrum Co., Buffalo, N. Y. 
RODUCTIONS 



504 



ADVERTISERS CYCLOPEDIA 



Watch your $5 bill as it travels 
through the different departments Mon- 
day and note how small is the slice which 
each purchase clips off. — Evans, Munzer, 
Pickering $ Co., Minneapolis, Minn. 

A thorough, complete and intensely 
interesting collection of all the newest 
conceptions at prices that teach a valu- 
able lesson in economy and clearly illus- 
trate the uselessness of higher prices 
that must be charged for the same goods 
in longer lengths. — Partridge $• Black- 
well, Detroit, Mich. 

Values of a nature that, were they to 
emanate from any other source, would 
be considered sensational, but the 
Broadway has forced its way to the 
front and grown from a little one-room 
store to the gigantic institution of the 
present time by dispensing just such 
values as these. The articles you need 
most may be mentioned in this list, but 
no matter the nature of your wants you 
can judge all prices by these. — The 
Broadway Dept. Store, Los Angeles. 

Read carefully — consider fairly; act 
promptly — profit largely; where grocery 
purity and low prices reign. — Ginter 
Grocery Co., Boston, Mass. 

Watch your dollar as it travels 
through our different departments 
Thursday, Friday, Saturday and Mon- 
day and note how small is the slice each 
purchase chips off. — A. E. Graham $ 
Co., Hillsboro, Tex. 

If you've done up your summer frivo- 
lities and your summer toggery and are 
now ready to address yourself to mat- 
ters of life and dress, here's everything 
that's new, to embellish your figure with- 
out impoverishing your ■ pocketbooks. — 
The Utica Clothiers, Des Moines, la. 

Little and often fill the purse. Well 
demonstrated to you by the special ad- 
vantages, the money-saving opportuni- 
ties, introduced by our special Friday 
bargain methods. We go from one de- 
partment to another singling out the 
essential and needful items. — C. S. Hills 
<$; Co., Hartford, Conn. 

Would you know the way to bargain 
land? Then follow the path of the 
pointed hand, where your promise to 
pay is as good as gold. And naught 
but the best in furniture is sold; where 
a choice of goods is readily made, terms 
convenient and easily paid. 'Tis a path 
where thousands wend their way, for 
every day is a bargain day! — Waldheim 
<$; Co., Cleveland, O. 

The stamp of public approval has 
long since been placed upon our business 
and our methods by the good people of 



Alabama. The reason is not hard to 
find, for it is a matter of common notor- 
iety that if you want the best for the 
least money in men's, women's or chil- 
dren's clothing that "The Saks Store" 
is the place to get it. And then almost 
every day we are offering something to 
our patrons for far less than equally 
good merchandise can be bought else- 
where, and in many instances, thanks to 
our fearless and gigantic purchases, for 
less than the cost of manufacturing the 
goods — and when we have a good thing, 
we always share it with our patrons. — 
Louis Saks, Birmingham, Ala. 

Hard Buying That Makes Easy Sell- 
ing. — Quality in merchandise is a tangi- 
ble fact to those who know and those 
who really compare. The greatest en- 
couragement we have in our merchandis- 
ing methods is that Brooklyn buyers 
seek quality, and rather than attempt to 
carry comparison in the eye place goods 
side by side. It is the only safe way, 
for wherever unreasonably low prices 
are given by skimping quality the user 
of the merchandise must certainly be at 
a loss in the end. The quality of the 
Loeser merchandise has such a well- 
known high-standard of genuineness 
that emphasizing the fact is unnecessary, 
yet if you carry the truth in mind when 
reading to-morrow's offers you will 
more fully understand the value of op- 
portunities that have rarely if ever been 
equaled in New York's business history. 
— Loesefs, Brooklyn, N. Y. 

The style pendulum of this store 
keeps correct fashion time all the year 
round, regulated by the whims of Dame 
Fashion and the change of season styles. 
— A. McNaughton Co., Muncie, Ind. 

See the saving we make in contrast to 
what the downtown stores must pay for 
their clothing. They buy of a wholesale 
manufacturer who gets a big profit. 
Again, see the enormous rents the down- 
town stores pay, while our rents are 
comparatively nothing. See their small 
assortment and then look at our big 
stock of clothing; which is larger than 
the stock of the three biggest downtown 
stores put together. — N. Peters $ Co., 
Syracuse, N. Y. 

Do you go where you can get the pur- 
est and freshest goods? Do you go 
where you can get the best service, or 
do you just drop in any place, pay the 
price asked, and take what is handed 
you? — The Owl Drug Co., Los Angeles. 

It's not mere boasting to say that we 
outfit a man to the best advantage: 
The merchandise backs us up in an un- 
equaled copartnership. — Muse's, Atlanta. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



505 



Annual Midsummer Sale. — Down go 
the profit bars; wide open go the low- 
price flood gates — and tens of thousands 
of articles go speeding towards an ex- 
pectant public — shorn of profits — priced 
below all precedent. — W. V. Snyder $• 
Co., Newark, N. J. 

The best for least money is assured 
when making your purchases here? 
Goods exchanged or money refunded for 
any reason whatever! A safe trading 
place indeed. — Alfred Edmonds on, 
Morecombe, Eng. 

There — and here. There's a store 
somewhere that has good merchandise, 
but it's the deadest, dullest, dreariest- 
looking place from the outside you ever 
saw. Not much better inside. " I feel 
as if they don't want me in there," said 
a woman who had been visiting in the 
city we have in mind. They don't. They 
want only people who come to buy and 
who know what they're after. No look- 
ers; no visitors; no guests. How is it 
here? The door is open; the windows 
invite you. We're glad to see anyone; 
whether they come to buy or look — al- 
ways. The store is more than a private 
business. It's a public institution. 
Supported by the people's patronage — 
of course; all the more reason then that 
it should be as free and open as the 
postoffice. — Schipper $ Block, Peoria. 

Marvelous, merchandise moving. Each 
year finds every person engaged in 
thoughts of refurnishing either their 
wardrobe or the house. The day of 
this refurnishing is here. A million 
workers at loom and wheel, in factory or 
shop, are depending on your obedience 
to your desires. Your gratification of 
these desires adds to the prosperity of 
the nation and adds its power to the 
wheel of progress. The amount of mer- 
chandise moved by this store every year 
would be marvelous indeed were it not 
that people have grown accustomed to it. 
For let but a rising of the sun, let but 
a creation of the world happen twice, 
and it ceases to be marvelous, and yet a 
walk through the store showed ye scribe 
the many, many good things, never even 
mentioned to the public. Each year 
finds us better able to supply your needs 
than the preceding one. That is as it 
should be. When it ceases to be so, it 
will not be Milliken's. — J. W. Milliken, 
Traverse City, Mich. 

The Policy of this House: Absolute 
Integrity — Satisfaction — Accommoda- 
tion — with purpose of winning and hold- 
ing the Confidence of every individual 
who enters its doors. — Under no possi- 
ble circumstances will this house sanction 



any word or deed of any employe de- 
signed to mislead a purchaser.— When- 
ever mistakes happen — as happen they 
must — the house will consider it a priv- 
ilege to correct them with promptitude 
and courtesy.— The spirit of Accommo- 
dation will rule, and in the treatment of 
patrons and visitors this spirit will be 
developed to the fullest possible extent. 
— H. G. Self ridge % Co., Chicago, III. 

Once there was a lovely young slip of 
a girl who told her most intimate friend 
that she had won her prospective hus- 
band at a golf game. "Is that so?" said 
her friend. " Why, I never knew that 
they gave booby prizes at a golf game." 

A great many people interpret the 
meaning of things to suit themselves — so 
do some stores. 

They publish advertisements, and 
when you answer them you find that the 
way you interpreted the meaning is al- 
together different than you thought it 
was. 

Through their desire to get you to 
come to their stores they lose sight that 
you came for some definite purpose, for 
some special thing they promised you. 

The article at the price is either all 
gone, or what's left you could buy at 
any time at practically your own price 
because no one wants it at any price. 

Haven't you found it so? 

The policy of this house does not 
sanction misrepresentation nor do we 
allow anything designed to mislead a 
single purchaser. 

We want integrity in its broadest 
sense developed to its fullest possible 
limit. — Simpson, Crawford Co., New 
York. 

We never have permitted and never 
will permit anyone to undersell us or 
successfully dispute our supremacy in 
any branch of our business. — Abraham 
$ Straus, Brooklyn. 

Miraculous Values. — The Leader, Min- 
neapolis, Minn. 

Kernels From the Bargain Cob. — 
Blooming dale's, New York. 

Goods Which Delight the Fastidious. 
— Kaufmann's, Pittsburg, Pa. 

September Sales That Mean Substan- 
tial Savings. — Bass, Atlanta, Ga. 

Money-Saving Value-Gaining Oppor- 
tunities.— The Boston Store, Milwaukee. 

Tremendous Bargain Privileges Dis- 
playing Thousands of Powerful Induce- 
ments. — The Leader, Butte, Mont. 

Brisker Autumn Sales Than Ever.— 
Innovations that court widest interest. — 
Fred'k Loeser &■ Co., Brooklyn, N. Y. 



GENERAL INTRODUCTIONS 



506 



ADVERTISERS CYCLOPEDIA 



Positively a Picture Gallery of High- 
Class Fashions. — Raphael's, San Fran- 
cisco, Cat. 

These Irresistible Bargains Will Sure- 
ly Crowd the Store.— The Goerke Co., 
Newark, N. J. 

Nippy winds have made many a chilly 
hour and suggested the need of starting 
up the furnace or looking up warm 
comforts. Mornings and nights you 
have seen the lightly clad individual 
shiver slightly when the more careful 
ones wore wraps and cloaks. Summer is 
gone and while we may still have some 
warm days, thoughtful people are hurry- 
ing preparations for cool weather.— 
Globe Warehouse, Scranton, Pa. 

The emergence of fall's favored fash- 
ions is rapidly progressing throughout 
the entire house. Some idea of the 
wonderful scope of the movements of 
our buying organization during the past 
several months in the leading producing 
centers of the world can be gathered 
from the vast quantities of merchandise 
now being opened. In almost every sec- 
tion the reception of these "new things 
for autumn " has resulted in a complete 
transformation. — Marshall Field $ Co., 
Chicago, III. 

The Boston's rapid expansion. No 
store ever grew so fast — none deserved 
to — our policy insured rapid develop- 
ment — the verdict of the people is con- 
plimentary. The principles of the busi- 
ness are sound — they made the store — 
they sustain the store. Buyers are pret- 
ty shrewd judges of values. Our store 
philosophy is manifest in price argu- 
ments daily. Just now spring blooms 
riotously all through the establishment 
— a comparison of styles and prices will 
be mutually helpful. Will you com- 
pare? Start with what follows. — Bos- 
ton Store, Milwaukee, Wis. 

Breaths of spring. The first note of 
the robin red-breast is more delightful 
music than the whole chorus of the 
woods — when spring is fully here. 
Something of the same pleasure is in 
store for you to-morrow at Harned & 
Von Maur's, for — keeping pace with the 
spring-like weather — have come many of 
the new costumes and fabrics for spring. 
Blizzards may come, but they can't stop 
the steady onward march of Easter. 
Six weeks from now will see the fash- 
ionable world in all its glory of dress, 
and during the six weeks needles will fly 
and brains will busily work out the 
dresses, not only for spring, but for 
summer. — Harned fy Von Maur, Peoria. 

A store where honest values are ever 



wedded to truthful words. We want to 
merit your good will even if we didn't 
get any of your cash. — Cullen's, Ottum- 
wa, Iowa. 

Grand carnival of spring bargains. 
Soft spring weather has filled the streets 
with spring shoppers. Naturally they 
expect to go where their money brings 
the best and surest returns. A few rea- 
sons why they should come to our store. 
— Clark <$; Co., Peoria, III. 

The only things our buyers missed 
are the things you would not have. Does 
a large stock attract you? We've got 
it. Do low prices please you? We 
have them. Do straightforward meth- 
ods and guaranteed transactions interest 
you? Then, this is your store. Big 
game awaits the women who hunt here 
for bargains. — Cullen's, Ottumwa, Iowa. 

News to make the pulse beat quicker. 
March has come in like a lamb, out the 
spring apparel has come and is coming 
to Loeser's like a storm. The new 
things at Loeser's are on the tip of 
everybody's tongue. Here are printed 
facts, free from fanciful exaggeration — 
goods and prices that speak for them- 
selves and can't fail to create the most 
extended interest and real benefit. — 
Frederick Loeser fy Co., Brooklyn, N. Y. 

The store's strong feature — " large as- 
sortments of the choicest " — has never 
been so clearly emphasized* as in this 
section now. — Boggs fy Buhl, Pittsburg. 

" Off with the old — on with the new !" 
Not the addenda of former fashions — 
but distinctly refreshing, new through- 
out. — New York Store, A. Chabot, Prop., 
Crookstown, Minn. 

No backward movement here ! We 
are forever pushing ahead, always lead- 
ing, always beating others' prices. The 
plans have been laid and already a good 
start made for the largest year's business 
in the history of the Big Economy Store. 
— Big Economy Store, W. B. Dunlap, 
Bowerston, Ohio. 

The best and only way to please a 
woman is to give her a bargain. Some- 
thing that she can show to her next door 
neighbor or bosom friend and say with 
delight, " See what a bargain I have 
got at so and so." Now we are going 
to delight many a woman on Monday. — 
James Shea, Hamilton, Canada. 

Our stock is by far the largest, and 
daily arrivals make housefurnishing 
here a pleasant task rather than an ex- 
pensive luxury. No purse too big, no 
purse too small, but what we please 
them, one and all. — Hall <$• Hawkins, 
Knoxville, Tenn. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



507 



The wide-awake store, the satisfac- 
tory store. Store betterments. We're 
constantly striving to better our store. 
Better stocks, better goods, better 
store arrangements, better service is our 
aim. Some betterments inaugurated for 
the coming season will add greatly to 
our store's attractiveness and helpful- 
ness. — Culp's, Alliance, Ohio. 

The perpetual grind will again re- 
sume. Enthusiasm will again be in- 
tense. And everything will be a hustle 
and bustle of business. Thousands will 
flock to the Goerke store, for we have 
planned a carnival of bargains so rich 
and rare in savings that no purchaser, 
with whom economy is of the least im- 
portance, can conscientiously stay away. 
— The Goerke Co., Newark, N. J. 

It works like an endless chain as one 
satisfied customer after another spreads 
the news of the wonderful bargains to 
be found, the crowds increase until the 
great store has been taxed to its utmost, 
but with restless energy the management 
has met every demand made upon it and 
will continue to do so until the entire 
stock is disposed of. — C. A. Bennacker, 
Hartford, Conn. 

Friday is special bargain day at 
White's; a day when the advantages of 
shopping here are emphasized by extra- 
ordinary attractions carefully selected 
with a view to giving you opportunities 
for economies that will bind you more 
closely than ever to Boston's most pro- 
gressive store. — Boston, Mass. 

The month of roses brings a little 
economy lesson. — If you pay too much 
for a good thing, you lose — something. 
If you pay only a little for trash, you 
lose everything for you have nothing 
either at the beginning or the end. You 
will find no trash here — so you can't buy 
it — even by accident, and now, at the 
threshold of summer — with stocks as 
never before — you will find here a price- 
interest that's irresistible in every one 
of our 31 departments. — The May Co., 
Cleveland, Ohio. 

Need we say that Monday will be a 
busy day? And that this will be a busy 
week?— L. 8. Plcmt $ Co., Newark, N. J. 

A Galaxy of Costume Beauty rich 
and beautiful, but not high priced. Ex- 
clusiveness of style and exceptionally low 
prices make this store buying headquar- 
ters for all discriminating and saving 
shoppers. — The S. Carsley Co., Montreal. 

It's an old saying, but true — if you're 
climbing you'll have assistance, but if 
you're on the downward grade you'll get 
help too. And every boost that a store 



gets there is some reason for it, and 
while the cause may be invisible it exists 
just the same, and eventually manifests 
itself as it has here. — Daniel Bros. Co., 
Atlanta, Ga. 

"The Sign of Safety."— Because we 
are reliable — because every principle of 
business that insures the public's interest 
and safety is embodied in all the trans- 
actions at Bosenthal's, Knoxville, Tenn. 

Spring Outfits for Sale Here Thurs- 
day.— For the home. For the head of 
the house. For the children. Values 
such as only a great store like the Glass 
Block can give to its patrons. — Donald- 
son's, Minneapolis, Minn. 

Imitation Is Easy. — It is a simple 
trick to imitate nowadays, and often 
hard to tell the imitation. People used 
to go up to the policeman in a famous 
wax works show and ask him to direct 
them, before they found out he was wax, 
People have come to us and said, " I can 
get at So-and-So's the same thing you 
are selling here, and their price is less 
than yours." The other day a woman 
said that concerning some cut steel but- 
tons. "I will go back to the other 
store," she said. "Their price is lower." 
After a while she came back to the 
trimming counter and bought the but- 
tons. " I owe you an apology," she said 
to the salesperson. "The other buttons 
were imitation, and they don't even 
claim they were any thing else." A 
small matter, of course — but it illus- 
trates a point. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

Hush ! Hush ! Hush ! Here comes 
a married man, and you can bet some- 
thing handsome that he will make a bee- 
line for Scovill's. Why, you'd be sur- 
prised to know the number of newly 
married couples that have purchased 
all their household goods from Scovill's. 
But it's no wonder; the prices and terms 
are irresistible. Our plan is simple, 
straightforward and equitable. It is 
easy to demonstrate how we can under- 
sell our competitors. The hundreds who 
have bought here have the proof — the 
goods. We ask you to make the same 
test and benefit the same way. — Scovill 
^ Co., Springfield, III. 

Tell us what you want and we will 
send it to you. " The boy on horseback 
is our free delivery." — Hanna, Dennison, 
Texas. 

Hemmed in on all sides by unexpected 
spring shipments ! Regular stocks must 
go, regardless of former price condi- 
tions, cost or actual value ! — Joyce's, 
Pittsburg, Pa., Feb. 2-2, 1902. 



GENERAL INTRODUCTIONS 



508 



ADVERTISERS CYCLOPEDIA 



Friday and Saturday you'll meet 
"Snaps" everywhere if you come direct 
to this store. Easy to give bargains 
now. They come naturally. Our sale 
has been an immense success. Now we 
find a few more lines that must move to 
make way for spring goods. The prices 
will be low enough Friday and Saturday 
to move them quick. — The C. H. James 
Co., Spokane, Wash. 

On every floor and in every section 
you'll find the newest creations and the 
most novel ideas. — Rothschild <$• Co., 
Chicago, III, Feb. 28, 1903. 

Every item enumerated below should 
prove interesting to those who appreciate 
a true bargain and at the same time re- 
quire furnishings of a dependable char- 
acter. It isn't necessary to go into 
lengthy explanations as to the whys and 
wherefores of these exceptional values. 
Those who are alert to such offerings 
will discern economies of a most decided 
nature.— L. 8. Plant % Co., Newark. 

We did it ! Did what ? The largest 
business last year in the history of our 
store. Some will wonder why. Well, 
first we had the stock ; second, we cut the 
prices; third, we offered the most liberal 
terms. The prices are no higher this 
year — in fact, lower. Better come in 
this week. Yes, it is good. Why, your 
credit, of course. — Ingram <§• Bird, Sac- 
ramento, Cal. 

The crowds poured in on us this morn- 
ing and the goods poured out. 

If you were not here, you missed 
much, but we're ready for everybody. 

The stocks are so full and new that all 
can get what is needed. 

The prices are lower than such goods 
have ever sold for in Jersey City before. 
— Baum Bros., Jersey City, N. J. 

Indications of approaching spring. 
January, 1904, has passed into history, 
and we present to-day the first fruits of 
February. Hoping to please and inter- 
est you by actions which shall be better 
than words. — Barnard, Sumner $• Put- 
man Co., Worcester, Mass. 

Has sprung into bloom in the spacious 
east aisle of the main floor — greater 
than in years past, richer in novelty — ■ 
more distinguished by evident virtues 
of styles and exclusiveness. You can 
hardly have a clear understanding of 
fashion's present trend without seeing 
the exhibit; you will surely have cause 
for congratulation if you make a point 
of securing some one of the pretty ma- 
terials for your very own before serious 
inroads are made upon the now perfect 
assortments. — L. S. Ay res $ Company, 
Marion, Ind. 



Warm weather ahead. Warm weather 
things throng the store. Is your choice 
made yet ? — Simpson Crawford Co., 
New York. 

We invite criticism. We expect it — 
but haven't been getting it. Our disap- 
pointment is of course mingled with 
satisfaction — because it argues that the 
Loftus way — everything right or no pay 
—is " catching on."— W. C. Loftus $ Co., 
New York. 

The fifty offerings sale continues to- 
day. This is the greatest economy move- 
ment that has been known in New York 
retailing this year. Thirty-four brand 
new offerings are added to-day to take 
the place of those exhausted yesterday. 
Sixteen of yesterday's larger groups are 
continued because there was ample sup- 
ply for two days' selling. Two-thirds 
of the offerings to-day compose a re- 
markable collection presenting abso- 
lutely new interest. — The Wanamaker 
Store, New York. 

" Not enough " and " too much " are 
the clogs of business. It pays us to pay 
you to take them away. That's the 
Rummage Sale. — Schipper $ Block, 
Peoria, III. 

Energy, Truth and Capacity are the 
principles responsible for the wonderful 
growth of this store. They will also 
promote its future growth. — The On- 
tario, Grand Forks, N. D. 

The summer is yet before you, but the 
profit time is past for us, and the har- 
vest is here for you to avail yourself of 
this opportunity and reap your share of 
the golden grain. — Lautz, Mansfield, O. 

This is how the removal sale will close: 
We are doing a litle moving right now, 
but by the first of the month the mov- 
ing will be on in earnest. As each piece 
is put on the wagon the red removal sale 
reduction tag will come off. You will 
see the advantage of coming in at once. 
You will see that it means actual money 
saved to do your buying while the goods 
are still in the old store. — L. Schoenfeld 
$ Sons, Tacoma, Wash. 

So you say that we spring upon you 
our new spring goods ? Well, isn't it a 
most satisfactory spring ? And with us 
new goods never fail. Summer and 
winter, spring and autumn, this spring 
never goes dry. You might almost con- 
sider it an artesian well instead of a 
spring, the flow is so abundant and con- 
tinuous. — Wanamaker, New York. 

Wherever you go for the summer 
write to the store when you need some- 
thing and it will be promptly sent. — 
Schipper $ Block, Peoria, III. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



509 



We are talking to you for our goods 
until they can talk to you for them- 
selves, which will be just as soon as you 
call and examine them. But they will 
talk for themselves even more emphat- 
ically after you have begun to wear 
them; it is then that their self-praise 
will be the most forcible. — Wanamaker, 
New York. 

This has been a very busy store since 
the first opening day — so busy that some 
may have been served in too hurried a 
manner. It has been our constant en- 
deavor to care for the rush of business 
which has come to us and we can now 
safely promise perfect service in a per- 
fect store. — H. G. Stone, Syracuse, N. Y. 

Divorce proceedings instituted by Sam 
Berry & Co. against their big $40,000 
stock. Berry pays the cost of action, 
the freight and alimony for a complete 
separation by July 15th. The Court de- 
crees that a divorce be granted, and the 
Public is to have the privilege of buy- 
ing all goods at less than cost. The 
cause of action is desertion. The stock 
refuses to be taken to Spokane. They 
part company in Leadville. — Sam Berry 
$£ Co., Leadville, Colo. 

While other stores resemble some de- 
serted cemetery with monuments of high 
prices looming up before their idle em- 
ployes, who seem to act as sextons to 
watch over the remains of dead trade 
and toll the funeral knell to exorbitant 
profits, we are on the jump and busy 
as bees waiting upon big crowds who 
have come to the biggest and most ag- 
gressive establishment in the South, at 
the sound of the bugle spreading forth 
among the people news of the biggest 
bargain sale ever heard of this side of 
Mason and Dixon's line. When we 
shout bargains they are in sight, both 
within our windows and piled high and 
fast upon our counters and shelves pre- 
cisely as represented. Truthful adver- 
tising, linked with genuine bargains, 
draw the people. This has been proven 
by the big crowds that daily flock to the 
Green Ticket Trade Sale of Mill and 
Factory Ends. Monday is going to be 
the biggest day of the sale. We have 
made up our mind. That is enough said. 
We never disappoint. Our great success 
is partly due to that fact. Be on time 
for our sales. Keep your eye open for 
the big furniture sale. — Goldsmith's, 
Memphis, Tenn. 

Perfect storekeeping is our aim. In 
every act we try to approach the stand- 
dard of perfection in storekeeping. 
While no house can hope to reach this 
goal at a single bound, we make it our 

GENERAL INT 



daily endeavor to progress toward this 
ideal, which we have set as a standard. 
We believe that quality and a liberal 
policy are the substructure of perfect 
storekeeping, and that low price is but 
the superstructure, because low prices 
have little or no significance if quality 
is lacking; and a liberal policy that in- 
sures an exchange of merchandise or 
your money back if you are dissatisfied 
lends an air of freedom and independence 
in shopping that rob it of objectionable 
features. Our liberal policy has done 
more toward making shopping a pleas- 
ure than any mercantile innovation ever 
inaugurated, because we live up to it by 
making it the first law of this house-~ 
to satisfy every patron. — Mandel Bros., 
Chicago, III. 

"In time of peace prepare for war." 
These cold nights and mornings are hint- 
ing that the days of the iceman are 
numbered. Jack Frost will soon hold 
sway and Old King Boreas will soon be 
roaring down the highways and byways. 
Unannounced they will come and those 
who are not ready to receive them may 
rue their tardiness many times over. — 
The Economy, Goshen, Ind. 

The whole United States is busy with 
preparations for the nation's coming 
great holiday — Thanksgiving — and we 
are helping in the good work by pro- 
viding the needed things at prices that 
will prove no barrier to the most eco- 
nomical. In the matter of dress, home 
furnishings and especially table decora- 
tion, we give you widest and best choice 
without piling on an exorbitant profit. — 
W. V. Snyder % Co., Newark, N. J. 

The variety of appropriate holiday 
novelties here is astonishing. — Cohen's D. 
G. 'Store, Salt Lake City, Utah. 

Disappointed ! Should have been in 
our building ten days ago. Overloaded 
with stock. Help us out. — Bailey's, 
Cleveland, O. 

We want you to frequent our store 
on your shopping tours; come in, look 
around and get suggestions for Christ- 
mas. If you find any old, antiquated 
stock in our store, we will give it to 
you. — C. A. Beghtol's, Ogden, Utah. 

Thoroughness. — If everybody did his 
or her part of the world's work, what 
an easy time we all would have. Did 
you ever think of it? Yet the day's 
work is before us all, simple and easy 
to do for the most part. And in the 
doing we train for higher things, as the 
athlete must steadily practice before he 
can win the race. — Fred. Loeser § Co., 
Brooklyn, N. Y. 
RODUCTIONS 



510 



ADVERTISERS CYCLOPEDIA 



Bits of Art from Japan. — If you ap- 
preciate the delicacy and refinement of 
Oriental art, you will be fascinated by 
this showing of Japanese curios of real 
artistic value. There are carved ivories, 
for instance, that show the most exqui- 
site workmanship and detail in a mar- 
vellously little space. Worthy speci- 
mens for the curio cabinet, at a quarter 
to a third less than their real values — 
§2M to $86.50; instead of $3.50 to $130. 
— Wanamaker's, New York. 

Santa Claus Comes Again. — We are 
busy making arrangements for Santa 
Claus's tenth trip to Peoria, and Schip- 
per & Block's. Only a few weeks more 
and he will be here. — Schipper §• Block, 
Peoria, III. 

"Take time by the forelock," and let us 
have your orders for Christmas sweets 
now. We don't fill the orders, but ar- 
range and classify them so as to avoid 
any mishap at the last moment. — Sibley, 
Lindsay $ Curr Company, Rochester. 

Shots That Hit. — If you came home 
some night and found the day's mail had 
brought you three wedding invitations, 
and later, turning the leaves of your 
favorite paper, you saw our ad., "Bar- 
gains in Wedding Presents," it would 
surely interest you — and that would be 
an advertising shot that hit. That's our 
plan of doing business. Special sales 
on just the goods you want and just 
when you want them. — Unger Bros., 
Newark, N. J. 

Christmas Preparations Here Mean 
Preparations Extraordinary. — The pow- 
erful and resourceful mercantile organ- 
ization which raised this great new store 
did not stop there. Stimulated by suc- 
cess already won, it is bent on new 
achievements in purveying to the shop- 
ping public. Just now its wide-reaching 
resources are providing quality and price 
advantages for Christmas shoppers, and 
shoppers in general, which cannot be 
duplicated, we believe, in Chicago. We 
issue general merchandise bonds — like 
glove certificates, but applicable to any- 
thing in the store. We specially pack 
holiday gifts and, when desired, hold 
for future delivery. — Schlesinger $ May- 
er, Chicago, III. 

A Great Christmas Store. — No ques- 
tion about it, this is a great Christmas 
store. From front to rear, from fourth 
floor to basement, the one idea exists — 
Christmas. No half-hearted attempt, no 
slighting; everything is enthusiasm, every 
one is enthusiastic. Ever see such a toy 
department before? Ever see such a 
basement before? Ever see such a pretty 
sight as our main floor? We think not. 



Ever see such bright, pretty goods? Not 
a "left over" among them, not a last 
year's piece in the whole building. The 
very finest, the very freshest and the 
very best, and a store service second to 
none in the country. Now is the time 
to do your Christmas shopping. — Stan- 
ley, Mills $ Co., Hamilton, Ont. 

Once there was an old rag peddler 
driving along a country road. A row 
of heterogeneous bells tied to a strap 
and stretched across the top of the wa- 
gon was making a terrible din as the 
wagon bumped along over the ruts. 

An old philosopher stopped him and 
said: "My good man, why this fearful 
noise? You know there is not a house 
within miles of here." 

"I really don't know," replied the ped- 
dler. "Never gave it a thought, so I 
jest let them ring." 

Then the philosopher mused : " It's 
very peculiar. The world is full of 
people who go through life making a 
great noise without any result — doing 
things day in and day out, not know- 
ing why they do them or having any 
definite motive for making a great 
noise." 

Some stores, like the peddler, make a 
terrible din without any result — herald 
this and that as a bargain with great 
eclat and tom-tom accompaniments and 
then blame it to hard times because they 
are not overrun with patronage. — Simp- 
son, Crawford Co., New York. 

No matter when your vacation is com- 
ing, you'll need things that we have. 
Don't put off buying till our stocks and 
your time and money are short. — Wol- 
lack's, New York, N. Y. 

Ever stop to think when the ther- 
mometer is climbing how much cooler 
this store is than the street, or the sea- 
shore, either, on many days? With its 
broad aisles, great floor area and per- 
fect system of ventilation, it bids de- 
fiance to Old Sol, with his legion of 
scorching rays. Cold air is being con- 
tinually pumped into the store and, as 
a matter of fact, the temperature is 
always many degrees cooler than the 
street. 

There is everything here conducive to 
your comfort during the summer 
months. — Abraham fy Straus, Brooklyn. 

Making things hum! That's the sort 
of business we like — brisk sales, quick 
returns and constant activity. There's 
an enthusiasm about it. We cut the 
rich manufacturers' profit down when 
we get to them with a big order in one 
hand and cash in the other. — Scroggie's, 
Montreal, Canada. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



511 



We believe it pays to sacrifice profits 
now rather than carry goods over. It's 
the policy that keeps us always first with 
the new season's goods. No old stock; 
no back numbers; our stock is always 
new, clean and fresh. During this sale 
we will offer bargains that are bar- 
gains. — Davenport Tailoring Co., Dav- 
enport, Iowa. 

Take our invitation often — walk in 
and around. — P. H. Vose Co., Bangor. 

The success of Good Merchandising. — 
Our stock of clothing and furnishings 
was never so free from undesirable 
goods as now. Just as soon as we dis- 
cover a slow selling line, just as fast 
as we make odds and ends and broken 
lines, we cut the price way down, and 
put them on the bargain table to be 
sold at bargain prices. That's the rea- 
son why our stock is always so clean 
and fresh, and especially this spring. — 
Benoit, Bangor, Me. 

We will make this the greatest money- 
saving sale on record. It shall surpass 
all our former efforts in bargain giving. 
Don't miss this grand bargain opportu- 
nity. It's the chance you seldom get. 
Get something for almost nothing. — 
Reps, Jungk fy Co., Davenport, Iowa. 

Better act quickly before someone else 
does. Our bargain window is getting 
to be quite an attraction. Large gath- 
erings of people every morning watch 
the One Dollar reduction and pick up 
what bargains there are. Some one will 
get left if they delay too long on decid- 
ing on that. — People's Furniture Co., 
Crookstown, Minn. 

Four reasons why this store is becom- 
ing more and more conspicuous as Bloom- 
ington's shopping center, and why our 
sales are increasing daily. The public's 
absolute certainty of the goodness of ev- 
ery line of merchandise; the almost un- 
limited assortments and always very 
complete selections; the time-tried satis- 
faction resulting from every individual 
transaction; the public's entire confi- 
dence that our prices are positively the 
lowest. — A. Livingston $ Sons, Bloom- 
ington, III. • 

Spring is here and so are we. With 
a store full of goods for this season; 
better goods than ever before, and low 
prices, we will give you good value for 
your money. Money back if goods prove 
unsatisfactory. — Szold $■ Son, Peoria. 

Some after-opening thoughts. Charm- 
ing weather, rooms veritable summertime 
bowers, and prettier hats and gowns, we 
think you'll agree with us, you have never 
seen. Opening days certainly supplied 



delightful entertainment. Garnishings 
are gone now, but the hats and gowns 
are here — that is those you didn't take 
away. Plans were made for your de- 
mands however. — Sibley, Lindsay $ Curr 
Co., Rochester, N. Y. 

Time and experience shows us more 
and more exclusively that the way to 
people's favor is to do their pocket books 
good. Good goods do that as well as 
lower prices. This is above all a good 
goods store. — The Coulton $ Davis Co., 
Alliance, Ohio. 

McConnell's Monday bargains lead, be- 
cause the values offered are the best, 
the choice offered is the greatest, the 
styles offered are the newest, the truth 
is told about them. The whirl of spring 
trade runs merrily along. Every day in 
the week finds us busy in every depart- 
ment. — McConnell <|- Co., Scranton, Pa. 

From every side come urgent demands 
upon the advertiser to tell the story of 
new things. Merchandise managers are 
bubbling over with enthusiasm about 
their splendid stocks. A dictionary of 
superlatives is needed, and never better 
deserved than now. The enthusiasm is 
contagious. It is in the air. The store 
is dressed to please you. The window 
displays were never more charming. But 
there is more definite delight among the 
new goods — the new styles, new pat- 
terns, new colorings, new everything. — 
The Trust Co., Jersey City, N. J. 

Read our Friday store news and be- 
lieve it as you would a letter from home. 
— Simpson Crawford Co., New York. 

Garbade, Eiband & Co. offer for to- 
day some extraordinary good values of 
attractive merchandise. You can't do 
just as well elsewhere — come see! — Gar- 
bade, Eiband fy Co., Galveston, Texas. 

You can't keep a good store down! 
Just as "ability will assert itself," so, 
too, reliability and trustworthiness in a 
store will make themselves known and 
felt. The Ottumwa Store, Forges to 
the front.— S. C. Cullen $ Co., Ottumwa. 

We'll come right to the point in this 
fifth semi-annual challenge sale of ours 
by announcing ten very remarkable 
specials to be held at 15-minute and 30- 
minute periods on Monday. We intend 
to stimulate your interest in this 4- 
weeks' sale to a high point; so we offer 
you a series of superb bargains as a 
starter. Below are ten very seasonable 
commodities picked from the cream of 
our tremendous spring stock. They are 
yours at startling prices during the 
periods named. Be on time !— The O. T. 
Johnson Co., Galesburgh, III. 



GENERAL INTRODUCTIONS 



512 



ADVERTISERS CYCLOPEDIA 



Everyone is invited. Beauty runs riot 
in the new garments and materials pro- 
vided for spring wear. — Saginaw Dry 
Goods and Carpet Co., Saginaio, Mich. 

Beautiful store decorations. 'Tis but 
a step from the bustle and hurry of 
State Street into the midst of spring. 
Everything suggests spring in this store; 
the entire main aisle from State to 
Dearborn Streets reveals a spectacle of 
marvelous beauty. At close intervals 
are lifesize statues of the Goddess of 
Spring, holding sprays of lilies, embed- 
ded in which are electric lights, gar- 
lands and streamers of flowers, sugges- 
tive of this time of the year, and thou- 
sands of strands of wild smilax, apple 
blossoms and overhanging branches are 
draped from the ceiling and columns. 
Color reigns supreme — the bright colors 
of spring — and the store puts on a gala 
aspect appropriate to this season. A 
sight worth coming miles to see. — The 
Fair, Chicago, III. 

What makes a sale? Not advertising. 
Not empty claims to greatness. Not 
space. Not mere bulk of merchandise. 
But: The right goods. The right styles. 
The right prices. — Schipper $ Block, 
Peoria, III. 

The scope, character and conduct of 

this business should impress you with the 
fact that our guarantee guarantees. — 
Benner, Begg <$• Garvin, Grand Forks. 

When the Owl says "Special" you can 
depend on it that something special is 
doing and that it will be worth your while 
to be there. — Owl Drug Store, Kansas 
City, Mo. 

You can depend on these goods being 
exactly as we describe them. When 
Weisser's says it, it's so, and Weisser's 
never disappoint. — Weisser, Low <$• Co., 
Pittsburg, Pa. 

We say to you personally that we 
firmly believe that no one else can or 
will sell you such honest quality for the 
same money. When a house like Freed's 
makes such a statement, it should set 
you thinking — as you know it's fact. — 
Freed Furniture <$• Carpet Co., Salt Lake 
City, Utah. 

When wisdom goes a-shopping for dry 
goods now-a-days you'll see the name of 
"White's" at the top of her memoran- 
dum list. She seeks the offerings of 
these stores because she so well knows 
that they are dependable. Every day is 
increasing the number of purchasers who 
have realized that the John White & Co. 
offering of dry goods is rich in sterling 
worth and money savings. — John White 
& Co., Woodstock, Ont. 



It's the unusual that attracts. Great 
value is the magnet that draws. Worth 
makes bargains. They're here. Mediocre 
methods and merchandise must take a 
back seat when we announce anything 
unusual at this store. There will be busy 
days here because we offer some unusu- 
ally attractive prices. Friday and Sat- 
urday will be bargain days in every sense 
of the word — they will be days replete 
with bargain surprises. — Ed. Kiam, 
Houston, Texas. 

Ben. Franklin said : " A penny saved 
is a penny earned." Now we are offering 
every one in Peoria a chance to earn 
money by saving money.. We want to 
help you to make your home cosy and 
comfortable by replacing that piece of 
worn-out furniture, or that old carpet 
or those faded draperies, and we help 
you to cut down the expense of the 
change so small that you'll hardly feel 
it. — Comstock-Avery Furniture Co., Pe- 
oria, III. 

In the basement. The place for slen- 
der purses — good, worthy merchandise — 
not fine, but honest — at little prices. — 
The Wanamaker Store, Philadelphia. 

Our goods are way up in quality, way 
down in price. We give you honest val- 
ues, courteous attention and prompt 
service, and have "something new" every 
day in the week. — H. S. Chase $ Co., 
Des Moines, Iowa. 

Talk is cheap. But newspaper space 
costs money. Not many words, but every 
one straight to the point. Absolute facts 
backed by a positive guarantee — money 
back if you are not satisfied. Prices that 
will bring you north on Main street to 
Royce's Big Store to-morrow. — Royce 
Dry Goods Company, Kansas City, Mo. 

Nothing second-rate. Day after day, 
week in and week out, we talk goods 
and prices until people are apt to take 
the store for granted, and accept for a 
fact that we have whatever they happen 
to need. We insist that everything here 
shall be exactly as represented, and when 
we say that, we lift the business above 
the commonplace. — Scroggie, Montreal. 

What you get for your money is as 
important as the amount you pay. A 
low price without quality does not con- 
stitute a bargain. This is a quality 
store, the merchandise that we sell must 
be good or it don't get in here, that's 
all. This is why we can and do guaran- 
tee perfect satisfaction to our custom- 
ers. It is a policy that has succeeded, 
too, and has made ours the largest busi- 
ness of its kind in this vicinity. — Chand- 
ler fy Co., Bangor, Me. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



513 



In the keen desire to do better by you 
than other houses dare to, we've cut 
prices down to the "point of least re- 
sistance" to flow the goods out and bring 
you in. And you mustn't lag in the race 
for these good things or you'll find your- 
self unable to grasp the offered advan- 
tages; for the bell rings each hour in 
and out with sharp strokes of warning; 
and its tones mean that prices fly back 
to regular with the first beat of the gong. 
You'll make money coming here and 
buying such bargains as these all the 
day long. — The Furst Co., Jersey City. 

This store is a perpetual exposition of 
the newest and best merchandise from 
every part of the world. Exact infor- 
mation is what we give you, as exact 
as the time table of a railroad. — Simp- 
son Crawford Co., New York. 

All in a nut shell. This store, in con- 
nection with eight other stores, having 
such enormous buying and selling fa- 
cilities enables us to be known as " The 
store that saves you money." — House- 
hold Outfitting Co., Scranton, Pa. 

Investigate our new ideas, easy terms, 
liberal treatment, large assortments in 
every department, and the general mat- 
ters of modern, up-to-date live merchan- 
dising, and you will find that we have 
left our would-be competitors so far 
behind that they cannot be seen in the 
race for public favor. — Krieger §• Co., 
South Norwalk, Conn. 

" Things are not always what they 
seem," wrote some sage. Here is an- 
other : " Things are not always what they 
are represented." Experience has taught 
us that it is business policy to be fair 
and square in all dealings. To be re- 
liable is an enviable reputation. This 
store makes good every claim we make. 
We are striving to obtain a reputation 
for fair and honest dealings. We make 
no misrepresentations, at least it is never 
our intention to do so, and if you are 
dissatisfied we make good every claim. — 
Charles S. Sleppy, Parkersburg, W. Va. 

All the goods offered in this sale are 
fresh, new and up-to-date, and every- 
thing is going at an extraordinary bar- 
gain. We are bringing forward for 
rapid clearance our highest grade and 
most seasonable merchandise. We have 
been left with an unusually heavy stock, 
and we will shatter all bargain records 
in clearing them away in haste. Prices 
cut far below the profit line. — L. J, 
Brandeis <$• Sons, Omaha, Neb. 

Last week is this week! Rather, this 
week is the last week of our great 25 
per cent, discount sale. There's real 



worth in our offering. Does money-sav- 
ing interest you? If it does, investigate. 
Here are honest goods, full of value, 
with even an honest profit frozen out of 
them. — Scharps, Galesburg, III. 

You will remember we guarantee com- 
plete satisfaction on everything we sell 
you, or your money will be refunded. — 
Hallenstein Furniture and Carpet Co. t 
Joliet, III. 

Enterprise, energy, economy, coupled 
with advanced ideas — conscientious in de- 
tails and studying your every comfort 
— make quick selling here. — Reynold, 
Troy, N. Y. 

Watch our advertisements — they are 
dependable. We only use the superla- 
tive when it can be used advisedly. When 
we say "Best" it's a fact; not a phrase* 
— Stickley Brandt Co., Binghamton. 

That firm has the best claims to com- 
mercial supremacy that is always first 
in the field with new merchandise, best 
qualities, lowest prices, and above all — 
honorable store methods. — The Hambur- 
ger Store, Los Angeles, Cal. 

The voice of the people. It has spoken,, 
and in unmistakable tones, that the " Big 
Store " is pre-eminently the people's 
great shopping center, where every want 
of the person and the home can be 
filled. — Siegel Cooper Co., New York. 

Right now in the heart of the season, 
when fashions are at their prettiest is 
when this store is at its best. There 
is a certainty that what we sell is cor- 
rect and what you buy will please. — 
Campbell Bros., Woodstock, Ont* 

You cannot become an expert on fur- 
niture, but you can deal with a house 
that sells on honor as we do and feel 
assured that what you buy is the kind 
you want, and that the price is as low 
as shrewd buying and careful business 
judgment can devise. Visitors always 
welcome ! — The Greenewald Furniture 
Company, Salt Lake City, Utah. 

The foundation of good store keeping 
is to have the right thing at the right 
price, at the right time. If you will 
drop into our store we will satisfy you 
that this is the way we are keeping store, 
and if you don't get served quicker, bet- 
ter and at lower prices than elsewhere, 
we won't ask you to come again. — The 
Central Store Co., Youngstown, Ohio. 

A garden of economy. Every item, 
every line below, shows a possibility of 
economy, and this store is a whole gar- 
den of such possibilities. So gather 
the seeds. Read the list.— The Robert 
Simpson Company, Toronto, Ont. 



GENERAL INTRODUCTIONS 



514 



ADVERTISERS CYCLOPEDIA 



Life, snap, push, energy, are all char- 
acteristics of this store. We have no 
use for a dead and alive sort of a busi- 
ness. We believe nothing succeeds like 
success. We're after more business and 
we're getting it. We want you to visit 
this store; make yourself at home. You 
are just as welcome whether you look 
or buy.—/. B. Hill § Co. St. Thomas. 

It would be a difficult task to ade- 
quately describe the great possibilities 
for advantageous buying that await you 
in this store to-day. Every item, even 
to the smallest detail that goes to make 
our stock complete and our store-ser- 
vice perfect, has received the most care- 
ful attention. Nothing useful has been 
omitted, nothing superfluous has been in- 
cluded. The newest and best spring 
goods are here in the widest varieties, 
at the lowest prices possible. — Berger- 
man Bros., Pueblo, Colo. 

Every day this store wins new friends 
—discriminating buyers who have been 
taught by sheer force of values and qual- 
ities, that it is to their interest to trade 
here. The good things in this store are 
not spasmodic; on the contrary you will 
find them here every day in the year. 
We would count that day lost on which 
we could not show some improvement — 
an advancement that will help us serve 
you better than any other store on the 
coast. We run this store to suit you— 
that's why you are privileged to bring 
back anything which home judgment tells 
you you do not want, whether the mis- 
take is ours or yours. That's the spirit 
of this store. — John Brenner Co., Sacra- 
mento, Cal. 

Every item on this page spells 
E-C-O-N-O-M-Y in blazing letters. To- 
day begins the new business year of the 
Hengerer Co.,' and we show our appre- 
ciation of your splendid support by 
presenting a page of items that for ab- 
solute worth stand unrivalled. Weigh 
this fact well. Here is no undesirable 
merchandise, the accumulation of seasons 
past, rejected by the purchasing public. 
Every item is fresh, clean and bright, a 
large share bought under the most fa- 
vorable circumstances for this very sale. 
Keep this fact ever before you — that 
every reduction is a genuine reduction. 
There is no juggling with values here. 
As you read it here you'll find it at 
the Hengerer store when you come to 
buy. Our regular prices are low — none 
undersell us. Judge then as you read 
every item below, what a money-saving 
opportunity we are presenting. Ready 
Wednesday morning at 8.30. Gold or 
green stamps as you prefer, with every 



cash purchase. — Wm. Hengerer Co., Buf- 
falo, N. Y. 

The buying power of money is at its 
height just now. Dollars are doing 
double and triple duty — yes, even more. 
In our determination to make immediate 
clearance of many lots of winter goods 
now on hand we are cutting prices down 
to the lowest notch. In addition there 
are many sales now in progress including 
furniture, refrigerators, domestics, silks, 
etc. If you have any regard for econ- 
omy you will make it a point to see 
for yourself the splendid values to be 
had throughout this big establishment. — 
Lit Bros., Philadelphia, Pa. 

The Mannheimer guarantee. Every 
purchase can be made with perfect con- 
fidence that every article will be sold 
as low or lower than the same article 
or pattern can be had in any other St. 
Paul store on the day of sale. Quality 
for quality, we guarantee you in every 
case our prices to be the lowest. — Mann- 
heimer Bros., St. Paul, Minn. 

"Crisp as new money." The writer 
mingling in the thick of the throng, in 
order to overhear and record the com- 
ments of disinterested visitors to the 
sale of muslin underwear was struck 
with the spontaneous metaphor " Crisp 
as new money." Uttered by an appre- 
ciative woman as she surveyed the wide- 
stretching heaps of garments. She hit 
it off accurately and epigrammatically. 
— Gilchrist Company, Boston, Mass. 

A Money-saving celebration of the 
Glorious Fourth of July. — There will be 
a daily explosion of prices in all de- 
partments, and profits will be rent asun- 
der. A razzling, dazzling pyrotechnic 
display of values will be in constant ac- 
tion. Your attention is called to a frag- 
mentary portion of the good things we 
have. We can save you money to blow 
on the 4th. — Strouse Bros., Evansville. 

Coming sale for the " Fourth." — Our 
celebration of the " Fourth " is a cele- 
bration of low prices. It's unique. For 
celebrations go up in the air. Ours come 
down. On Saturday you may see what 
it all means — a booming sale — popping 
prices — all that you may the more thor- 
oughly enjoy the noisiest day of the year 
and the only holiday in summer. — The 
Edw. Malley Co., New Haven, Conn. 

For practical Christmas presents this 
collection would be well worth while at 
regular prices. At the astonishing prices 
we name, they are prizes that should 
not be missed. We believe them to be 
the greatest values ever offered to such 
a time. — Abraham § Straus, Brooklyn. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



515 



" Best sight of the whole city ! " 
" Wouldn't have missed it for anything." 
Such are the expressions we hear daily 
on the lips of visitors. Such it is our 
constant endeavor to make Wanamaker's. 
The store is superb in its decorations— 
a scenic thing of beauty; but it is in- 
finitely more to visitors and home-folks 
who make educative visits to familiarize 
themselves with new fashions, new fab- 
rics, and other new wear-things and 
home-things for the season that reigns 
with the dawn of to-morrow. — Wana- 
maker's, New York. 

Listen! The style and character of 
garments here are equal to any on the 
street. In fact, ladies are frank enough 
and kind enough to tell us that they 
have shopped every store and our prices 
for equally as good garments are from 
$3.00 to $10.00 less. Suppose you put 
this statement to the test. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

If you are pleased, tell others; if not, 
tell us. My object is to make my store 
an ideal one. The comfort and con- 
venience of my patrons is my constant 
thought, and any suggestion tending to 
further this view will be heartily wel- 
comed. — S. M. Jackson, New York. 

Another day of sterling attractions. 
Splendid savings on needful things ar- 
ranged with but one end in view, and 
that to create wants by absolute price 
attractiveness. Peruse this advertise- 
ment carefully, for in every item lurks 
a story of money-saving that you can 
illy afford to miss.— L. S. Plant '$ Co., 
Newark, N. J. 

Take an old man's advice and do your 
buying as early as possible. The morn- 
ing is the best time. We have so many 
customers in the afternoon that it is 
sometimes impossible to give them all 
the attention we would like. The saving 
power of the dollar is the drawing card. 
We are often told that our goods are 
marked lower than others. We know it 
but we want you to know it too. — IV. 
G. Valiquette, Montreal, Can. 

Joyce's great Monday sale to be one 
of the supreme buying-chances of the 
times ! Assortments are superb ! Val- 
ues unmatchable ! For weeks back the 
splendid spring stocks have been pour- 
ing in on all sides — from all quarters of 
the globe! The great suit and skirt 
section affords by long odds the grandest 
values of the season ! The millinery de- 
partment is a hall of fashion, a bower 
of beauty. But stop and gladden your 
eyes with the artistic creations that have 
been gathered together under the head 
of " ladies' furnishings." Did you ever 



before see so much beauty, so much ele- 
gance, so great a variety of both in any 
one department? Then pass on to our 
shoe section. Learn therefrom the man- 
dates of Dame Fashion on fine footwear. 
Press on from aisle to aisle, from coun- 
ter to counter, apply the sure test of 
comparison, then ask yourself whether 
offerings were ever more superb, whether 
values were ever greater. — Joyce's, Pitts- 
burg, Pa. 

Just three days remaining to obtain 
the bargains of the season. Hundreds 
of dollars that might have been expended 
in extravagant advertising, music, sou- 
venirs and decorations will be allowed 
the purchasers of this week. We be- 
lieve a pleased and satisfied customer to 
be the best advertisement of our store. 
Scores of such are obtained this week. 
We want to interest you! — Whiffle, 
Rochester, N. Y. 

Saturday a day of specials. Thou- 
sands of our regular customers know 
that whenever we use the term " spe- 
cial" that there's something doing — and 
there is.- This time it's an entire day 
devoted to special items that is backed 
up by a price power that means a saving 
of dollars and cents in addition to 
our standard of underselling prices, and 
the group of specials gathered from the 
various departments are the common, 
everyday needs that appeal to the sav- 
ing interests of every economical buyer. 
Your money back if dissatisfied is a 
promise that goes with every purchase 
here. But you won't want it, for every 
article of merchandise that passes from 
our hands is stamped with true merit, 
and the purchase price is what has plac- 
ed " The Palace " far in advance of all 
others in the bargain ranks. It's sim- 
ply our way of buying. But about the 
specials. That's the "it" of it now. — 
The Palace, Spokane, Wash. 

We are always thinking and planning 
to make this the most interesting spot 
for ladies to meet their friends and 
pick up bargains in reliable up-to-date 
dry goods. — James Shea, Hamilton, Can. 

We make a specialty of showing the 
new styles first — and you have heard that 
from your neighbors — and if you doubt 
it, satisfy yourself by calling. — C. W. 
Daniels, Pueblo, Colo. 

We allow no house to undersell us or 
make easier terms. Prices marked in 
plain figures. Money's worth or money 
back. Thirty-five thousand open accounts 
on our books speak for the fair treat- 
ment of our customers.—! 7 . Kelly, New 
York. 



GENERAL INTRODUCTIONS 



516 



ADVERTISERS CYCLOPEDIA 



Goods well bought are easily sold. 
Such we. buy and such we sell. — Fairley 
Bros. Sj; Fairley, Colorado Springs, Colo. 

The buying public has never been 
duped into' accepting a spurious value 
here. If you see an article advertised in 
our Daily Store News, rest assured that 
we appreciate the expense of newspaper 
space too highly to allow any but the 
worthiest offerings to appear. Here are 
to-morrow's trade-getting items — with 
profits leaning interestingly your way. — ■ 
L. 8. Plant $ Co., Newark, N. J. 

We started this sale with thousands of 
pieces of the best furniture ever dis- 
played. We have sold constantly and 
fast from it since without making any 
appreciable impression on the assortment. 
To-day the variety seems as large as 
when we commenced, of course, we know 
it is not, but it seems to be. A customer 
will be exacting indeed who fails of 
finding what he wants here. — Duff <$• 
Repp Furniture Co., Kansas City, Mo. 

A word about fall goods. — A com- 
plete transformation has been wrought. 
The summer things of yesterday have 
given place to the merchandise that hints 
of turning leaves and hazy atmosphere; 
and, although the autumn harvest even at 
this early date is strikingly comprehen- 
sive, it is to our notion of things still 
incomplete. The finished showing is 
but a matter of days, however, for every 
hour unfolds something interestingly new. 
In a word, we are ready if you are. — 
L. S. Plant $ Co., Newark, N. J. 

This colossal collection was carefully 
compiled. — Emery, Bird, Thayer <$ Co., 
Kansas City, Mo. 

Glance through our ad — your glance 
will change to a searching look. — Szold 
4f Son, Peoria, III. 

There are numberless other values not 
advertised that are just as strong. — The 
Fair, Chicago, III. 

Everything is in fine fettle. We're 
ready — yes, splendidly ready — with one 
of the grandest expositions of bright new 
autumn merchandise it has ever been our 
pleasure to announce, and we extend you 
an invitation to attend our third annual 
fall opening in the new store. You will 
find us prepared to fit you out from top- 
to-toe with the most beautiful creations 
of the master minds of the world of 
fashion. European ingenuity and Ameri- 
can skill have combined to make this an 
event that will long be remembered by 
Newark folk, and the lessons in econ- 
omy which we shall teach here during 
the coming week will be both pleasing 
and convincing. You'll come — of course, 



you'll come — and marvel at the immen- 
sity of the display made possible by our 
far-reaching influence on both sides of 
the Atlantic, and not the least impor- 
tant feature of this great occasion is our 
invariable policy of selling on a margin 
of profit so close to cost as to prove 
positively that Newark shopping is prof- 
itable. — Hahne $ Co., Newark, N. J. 

Owing to circumstances over which we 
have no control — the weather — our rem- 
nant sale will be continued Wednesday. 
— Hirschmann Bros., Binghamton. 

Small wonder that in the face of the 
steady advance of incoming fall mer-' 
chandise, prices on summer goods yet 
remaining should totter and fall. — The 
New Store, Minneapolis, Minn. 

The fairy who presides over low prices 
planned that this Red Tag Sale should 
outdo all previous Red Tag Sales, and 
that is just what it is doing. — Stem $ 
Bernheim, Altoona, Ga. 

We are " cleaning house " and there 
are many pieces to move; we would 
rather move them to your house than to 
some other part of the store; hence low 
prices as a result. — The York Furniture 
Co., York, Pa. 

How do we undersell? Buying in 
wholesale quatities and paying spot cash. 
Money talks, and if you understand its 
language, you will do well to heed when 
it speaks in such positive tones of econ- 
omy. — Babcock, Hinds <§• Underwood, 
Binghamton, N. Y. 

A growing store, and why? We in- 
tend that this store shall always be one 
of the sights of Williamsport — the best 
store for the supplying of personal or 
household needs. Sensational? No, strong 
— a helpful store. We hear it every day 
that Bush & Bull prices are the lowest 
prices. This is natural. If a store had 
not made itself necessary, there would 
be no room for it. You make stores 
grow. — The Bush $ Bull Co., Williams- 
port, Pa. 

Another aggressive Monday. — Do you 
know where we get that word " aggres- 
sive"? Of course, you don't. It came to 
us this way: 

One day this week a gentleman, stroll- 
ing through the store, said to one of our 
people : " You folks are the most aggres- 
sive storekeepers in this big city. I pick 
up a paper and the first thing I notice 
is one of your great pages. You should 
see my wife go through the page. It 
would interest you. The way you have 
of bringing people to your store is what 
I call aggressiveness." — Joseph Home 
Co., Pittsburg, Pa. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



517 



The difference between a legitimate 
bargain and the imitation is as radical 
as the difference between vice and virtue. 
— Douthett § Graham, Youngstown, O. 

A poor article is no bargain at any 
price. — Sterling' Cash Grocery Co., Mun- 
cie, Ind. 

Any store can put big stories into the 
papers, but no firm can show you the 
styles nor save you the money we can. 
Don't take our word for it. Compare 
our goods and prices with those else- 
where, then be your own judge. — Shan- 
non's, Columbus, Ohio. 

Use Jacob's stock as a measure stick. 
Using our stock as a measure stick with 
which to measure any other stock in the 
country and you'll find two things — they 
will fall short in variety and complete- 
ness and in prices article by article. — 
Jacob's Pharmacy, Atlanta, Ga. 

It's our intention that every customer 
shall receive full value for every dollar 
spent under this roof for furniture, car- 
pets and house furnishings. We value 
the enduring appreciation of those who 
transact business with us. We sell good 
reliable goods at just and honest prices. 
An examination of our stock will readily 
prove this. — French $ Bassett, Duluth. 

Get divorced. — We know a man will 
stand a lot from his wife before di- 
vorcing her, and he often stands a lot of 
bad treatment from his favorite store 
before divorcing himself. There is a 
regular Dakota divorce business going 
on here. We are winning many old time, 
staunch customers from other stores. We 
make the change easy. We give more 
value, more courtesy, more change. — 
Frank N. Simmons Co., Cincinnati, O. 

Character in Commerce. — The worth of 
a store, as of a man, depends on char- 
acter. The growth of the " S. & M." 
store proclaims its character. Growth 
is the sign-manual of health. Only the 
healthy seed and the well-nourished shoot 
produce the strong plant. 

The essence of commercial health is 
fair dealing. Commercial growth is nour- 
ished only by intelligent management and 
enterprise. Years of commercial health 
— honest dealing in the best goods at 
the fairest prices — have given the " S. & 
M." store its sound constitution; its giant 
stature has been attained by alert en- 
terprise and intelligent direction. — 
Schlesinger fy Meyer, Chicago, III. 

With us every day is market day. We 
don't set aside certain days to give 
bargains. Every day you will find our 
prices decidedly lower than any other 
store in the city. This may be pretty 



strong argument but we stand ready 
to back every assertion we make, be it 
ever so strong. A comparison of qual- 
ity and price is the only way to convince 
yourself.— Cramer $ Rogers, Trenton. 

Upheld by quality.— The May Co., 
Cleveland, Ohio. 

Values that overtop them all.— The 
Palace, Spokane, Wash. 

Great strenuous September sale.— 
Euwer's, Youngstown, Ohio. 

Snap-shots at autumn attractions. — 
Goldsmith's Bazaar, Scranton, Pa. 

Of interest to men of an economical 
turn.— Dunn, Taft £ Co., Columbus, O. 

Attention-compelling values. — The 
Broadway Department Store, Los An- 
geles, Cat. 

Hitch the dollar to a bigger load than 
it ever pulled before. — Newman's, 
Brooklyn, N. Y. 

Choice opportunities for the belated 
buyer. — Adam, Meldrum £ Anderson Co., 
Buffalo, N. Y. 

The money-wise will need no second 
bidding to avail themselves of the many 
extraordinary values this Friday's weed- 
ing-out process brings. — Goldenb erg's, 
Washington, D. C. 

This store's reputation has been built 
upon the goodness and cheapness of the 
merchandise it sells. It's the honest 
policy of this establishment that attracts 
people here — and induces them to come 
back. — Bosenbaum Co., Pittsburg, Pa. 

August attractions in the under-price 
store. — There's no August apathy about 
the happenings in the Under-price Store. 
The stream of midsummer merchandise 
flows through it in a broad, deep tide. 
You can't help being swept along by 
the current, in the direction of economy 
and satisfaction. — Wanamaker's, New 
York. 

A pleased customer is a good adver- 
tiser. — /. P. Cronin, Binghamton, N. Y. 

That's the word that charms; exclu- 
sive. — The Wanamaker Store, Philadel- 
phia, Pa. 

You are always welcome here, and you 
are never importuned to buy. — Gable $■ 
Co., Altoona, Pa. 

We can give you just as much satis- 
faction as our old customers have been 
getting these many years. — Combs Lum- 
ber Company, Lexington, Ky. 

Quality never loses its charm. A well 
made garment is a constant source of 
pleasure — a poorly made one, one of con- 
stant regret. — Jas. Boyd, Denison. 



GENERAL INTRODUCTIONS 



518 



ADVERTISERS CYCLOPEDIA 



The biggest bargain opportunity ever 
heard of. — Wm. Doerflinger's, La Crosse. 

Spicy bargains. — Jacoby Bros., Los 
Angeles, Cat. 

Euwer, he holds the goods. All car- 
pets during this sale will be laid away 
and held until you are ready for them, 
by paying one-fourth down. — The Euwer 
Store, Youngstown, Ohio. 

Every offering we make is as genuine 
and straightforward as if it was an af- 
fidavit for a court of justice. If you 
buy of us once you'll be so pleased with 
your purchase that you'll buy here al- 
ways. — D ewend-Kuschmann Furniture 
Co., Moline, III. 

A short story. A gentleman and wife 
stopped in front of our show windows 
the other day. Weren't coming in, at 
first. " Looks high-priced," the man 
said. Finally decided to venture in. The 
rest is soon told. Bought liberally — 
went out delighted. Have you visited 
this store yet?— if. E. Scholle % Co., Chi- 
cago, III. 

Appetizing bargains. — Crawford's, St. 
Louis, Mo. 

Bright with bargains. — New York Cash 
Store, Colorado Springs, Col. 

Red hot sale. — The Hocker-King Dry 
Goods Co., Denison, Texas. 

A rousing sale. — Cohn's, Salt Lake 
City, Utah. 

Sparkling seasonable specials. — Good- 
felloiv's, Minneapolis, Minn. 

Bargains gems of the most brilliant 
hue. — The Busy Corner, Washington. 

Our stock is like a river — always mov- 
ing. — J". Waterman's, Bangor, Me. 

" Keep cool " wearables in profusion. 
— Steiger's, Westfield, Mass. 

Crisp news for to-day, but scintillant 
with seasonable economies. — Siegel- 
Cooper Co., New York. 

A winning combination, the sterling 
qualities of all goods offered here and 
the stirring prices that go with them. 
— H. Batterman, Brooklyn, N. Y. 

If low prices attract you — if a large 
variety pleases you — if an assurance of 
reliability appeals to you, then your own 
self-interest should prompt you to turn 
to Tonkin's for every clothing or fur- 
nishing need. — Tonkin's, Butte, Mont. 

Echoes from the three matchless clear- 
ance sales. — Hamburger's, Los Angeles. 

"Quality the maximum, price the mini- 
mum." — Titche Goettinger Co., Dallas. 

True economy is not so much in paying 
the smallest price, but in paying the 

GENERAL INT 



smallest price and getting the best mer- 
chandise. — Abraham § Straus, Brooklyn. 

Why is our great store continually 
crowded ? As the needle follows the mag- 
net, so does the public follow the great- 
est values. We never lose sight of that 
fact — hence we offer values that tower — 
simply tower — above competition. — 
Adams ft Co., New York. 

For go-aways and stay-at-homes. — 
There are lots of big and little things 
that the average man and woman doesn't 
think of when going on a journey or 
preparing for a. holiday that would 
minister greatly to their comfort if 
they did happen to think of them in 
time. We play the role of suggestors, 
and here are a few suggestions for July. 
— /. N. Adams $ Co., Buffalo, N. Y. 

Prices, for they have drawn the crowds 
and packed the store. Pluck it requires 
to put the knife into values so that not 
a vestige of the profit remains. Princi- 
ple to chalk the line and hew close to it, 
let the chips fall where they may. Imi- 
tators will spring up, pirates may at- 
tack us, but the public recognizes the 
legitimacy of our sale, and shows its ap- 
proval by its generous patronage. — 
Boucher, Butte, Mont. 

Doing the greatest summer business in 
our history — and doing it with the least 
noise and fuss and trouble. That's a 
well nigh perfect system at work. De- 
lays are annoying at any time, unbear- 
able in summer. So we have learned to 
hurry orders — to rush those that come 
by phone or mail out by the earliest de- 
livery, to give the quickest service to 
those who come to the store. But we have 
learned to hurry carefully — to give the 
quickest service and at the same time 
not to forget that Loeser service must 
be the best service. Whatever you need 
in clothes or home furnishings to make 
you comfortable is here. And all through 
the store great under price sales present 
economies that are remarkable. — Fred- 
erick Loeser <§• Co., Brooklyn, N. Y. 

In addition to sharing our bargain- 
driving with you, we guarantee every 
suit you buy, regardless of its price. 
You simply can't lose. That's the way 
we want to be, and we're always here 
to stand back of any statement we make 
in our advertising. — 14<th Street Store, 
Neio York. 

In all our dealings we consider to-mor- 
row; we consider our reputation; we con- 
sider your future patronage; therefore, 
we sell garments only on what you and 
we can depend. — Wells fy Coverly, Co- 
hoes, N. Y. 
RODUCTIONS 



OF SELLING PHRASES 



519 



How we've prepared for to-morrow. 
Not only for Children's Day needs, but 
for all other needs you may have for 
personal use and in housekeeping need- 
fuls; well, every department in the store 
will vie with its neighbor to-morrow for 
a share of your attention. And how 
splendidly ready every department is, 
never was there a time when we were 
better equipped to meet your every need. 
The more exacting you are regarding 
prices, qualities and varieties the better 
pleased you will be with to-morrow's 
store doings here. Among the many 
things you'll find when you come will be 
these. — S. P. Dunham $ Co., Trenton. 

To-morrow we start the last week of 
this, our greatest of Before Inventory 
Stock Reducing Sales. Values as we 
have given have been unknown hereto- 
fore. It has been our whole desire to 
reduce our stocks to the lowest point be- 
fore stock taking time, August 1st, and 
have priced merchandise accordingly. The 
final effort will produce values that are 
even greater than 'chose we have been 
giving, only a few of which find space 
below. — The David Straus Co., Newark. 

Marvelous merchandising. — The Simon 
Clothing Co., Des Moines, la. 

Tickle us with an order, we'll tickle 
you with the result. — Clark Engraving 
Co., Milwaukee, Wis. 

Dissolution sale is attracting swarms 
of buyers ! — The Family Shoe Store, 
Washington, D. C. 

Every department offers its quota of 
bargains. Every aisle holds its full share 
of under-pricings. — Jones Dry Goods Co., 
Kansas City, Mo. 

Never have bargain prices included 
such a wide range of assortments and 
best qualities as in these mid-summer 
clearance sales now at their height. — 
Hayden Bros., Omaha, Neb. 

A sale absolutely without peer or 
parallel from almost every standpoint — 
variety, beauty, richness of qualities and 
lowness of prices. — Case, Graveller <§; 
Ervin Co., Anaconda, Mont. 

If you are fishing for bargains be sure 
that your hook is cast in the right place. 
Let us " drop a line " about some money 
saving opportunities that await you. — 
Dunn, Taft §• Co., Columbus, Ohio. 

Autumn goods are nothing more than 
hot-weather goods, for mysterious Na- 
ture has seen fit to throw some of her 
mellowness away into months that we 
used to consider months for some of 
her freakishness. Most of the goods 
that will be offered in the next fifteen 



days are of a character that permits 
them to be used into November. That is 
a good long spell.— Jos. Home Co., Pitts- 
burg, Pa. 

Changing conditions, changing the 
prices, changing everything. Recapital- 
izing — rebuilding — rearranging — re- 
stocking and reorganizing with a price 
power and prestige on the world's mar- 
kets surpassed by no house on the con- 
tinent. It presages a new order of 
things — a change of momentous import- 
ance to the smart shoppers of Chicago 
— as evidenced by this page of phenome- 
nal prices. — Schiesinger $ Mayer, Chi- 
cago, III. 

Our own regular stocks furnish many 
of the sale specials — but not all of them. 
One requires only a glance at the busy 
store these days to realize that we are 
aiding a great many manufacturers to 
dispose of their surplus lines. Take a 
stroll through the store, price the of- 
ferings, inspect the qualities, ask ques- 
tions, make comparisons freely — and you 
will understand some of the reasons why 
Macy's is such a lively shopping place. 
One other reason — it is a centrally-lo- 
cated store — cool, modern, affording 
every shopping convenience. — R. H. Macy 
fy Co., New York. 

Carefully selected beach necessities. — 
Every camper or cottager who goes to 
the beach has use for scores of things, 
either for comfort or personal adorn- 
ment, that are not required in town. The 
pleasure attendant upon making your 
preparations is likely to cause you to 
forget some of the things you will need 
most— so make this entire page your 
shopping list — and to-day the one in 
which to make your purchases. Whether 
you are going to spend a day, week or 
month at the seashore, some articles will 
be required. You need a vacation, take 
it now. — Hamburger's, Los Angeles, Cal. 

This great mid-summer sale is a great 
time for bargains. Crowds ! All through 
the store there are throngs of people 
as this is written, eager to get their 
share of the unparalleled offering we 
told of in yesterday's paper. August 
a "dull" month? Not a bit of it, when 
there are such chances to economize as 
this first week in August brings. Hun- 
dreds of the offerings are here in such 
large quantities that to-morrow's choos- 
ing will be almost as fine as to-day. But 
we cannot give many details for fear 
of disappointing you. There are great 
savings now for those who come 
promptly. It is a rousing, old-fashioned, 
value giving sale. — Abraham $ Straus, 
Brooklyn, N. Y. 



GENERAL INTRODUCTIONS 



520 



ADVERTISERS CYCLOPEDIA 



Final summer sale. — The invading 
army of fall stock is approaching. We 
cannot let it meet the depleted ranks 
of the retiring summer forces. It would 
be bad generalship. This store stands 
for everything that is progressive; and 
modern merchandising does not counte- 
nance keeping goods over the season. 
This final summer sale marks the end. 
The goods are yours. The prices are too 
small to be in the reckoning. — Goodfel- 
low's Minneapolis, Minn. 

These are busy days for Santa Claus. 
He has to be everywhere at once, peek- 
ing around corners to see who are the 
good girls and boys; trying to find out 
what everybody wants, so that he can 
make everybody happy on Christmas 
morning. Then he has to come to Wana- 
maker's and get everything ready to fill 
the thousands of stockings on Christmas 
morning. But Santa Claus and every 
one else find Wanamaker's wonderfully 
helpful in getting things for Christmas. 
Here are the broadest, choicest stocks 
of holiday goods to be found in Great- 
er New York, a safe, convenient, com- 
fortable store, efficient and courteous 
salespeople. — Wanamaker's, New York. 

When you buy what's best, you need 
buy but seldom. When you buy what's 
"cheap," you're buying all the time. — 
M. R, Emmons Company, Atlanta, Ga. 

A Miss-Fit and a Miss-Hit. — Miss the 
fit you miss the hit — miss the Miss. Hit 
the fit, you're fit for a hit — make a hit 
with the Miss. We make the fit. — Bliss, 
Swain $• Co., Indianapolis, Ind. 

We believe it pays to sacrifice profits 
now rather than carry goods over. It's 
the policy that keeps us always first with 
the new season's goods. No old stock; 
no back numbers; our stock is always 
new, clean and fresh. During this sale 
we will offer bargains that are bar- 
gains. — Davenport Tailoring Co., Dav- 
enport, Iowa. 

No matter when your vacation is com- 
ing, you'll need things that we have. 
Don't put off buying till our stocks and 
your time and money are short. — Wal- 
laces, New York, N. Y. 

Ever stop to think when the ther- 
mometer is climbing how much cooler 
this store is than the street, or the sea- 
shore, either, on many days? With its 
broad aisles, great floor area and per- 
fect system of ventilation, it bids de- 
fiance to Old Sol, with his legion of 
scorching rays. Cold air is being con- 
tinually pumped into the store and, as 
a matter of fact, the temperature is al- 
ways many degrees cooler than the street. 



There is everything here conducive to 
your comfort during the summer months. 
—Abraham '$ Straus, Brooklyn, N. Y. 

Thoroughness. — If everybody did his 
or her part of the world's work, what 
an easy time we all would have. Did 
you ever think of it? Yet the day's 
work is before us all, simple and easy 
to do for the most part. And in the 
doing we train for higher things, as the 
athlete must steadily practice before he 
can win the race. — Fred Loeser $ Co., 
Brooklyn, N, Y. 

There lives in this sturdy little metrop- 
olis a fine old gentleman who has such 
a fine sense of honor that he would rather 
continue in his present line of work at 
a modest salary than to go where he 
could earn several times his present in- 
come because he feels that he can do 
more good here. "Yes," he said to a 
friend one day, " I could make several 

thousand more a year if I'd go to C , 

but I won't for I couldn't do the work 
conscientiously. I'd be nothing more than 
a hireling, and in a few years I'd be 
forgotten, and in all probability, de- 
spised for having used my talents for 
purely mercenary motives." This is the 
type of man we like to know, and, al- 
though some persist in saying, " Every 
man is for himself now-a-days," let us 
bear in mind that such examples are be- 
coming more numerous and that we are 
steadily marching to a higher plane. Let 
us hope that the time is not far distant 
when every business will be carried on 
with the same integrity, and when all ad- 
vertisements will ring with sincerity. — 
Goldthwait § Sons Co., Marion, Ind. 

Every day some novelty or change 
appears that appeals to your taste, your 
need or your love of information. This 
fact makes our advertising valuable news. 
You can ill afford to ignore it. — Wana- 
maker, New York, N. Y. 

This has been the best and busiest 
January of any on our records, though 
it's generally supposed to be a quiet 
month, but not so here; we are glad to 
say that in this store it was a very 
busy one; indeed, we made it so by of- 
fering to the dry goods buying public 
clean, new, seasonable, reliable and up-to- 
date merchandise at such small prices 
that none could resist. We are going to 
make the month of February still a 
busier one, by making still greater reduc- 
tions, further cutting of prices, more sac- 
rificing of values on dependable goods 
that must be disposed of now; must get 
them out to make room for the new 
spring goods soon to arrive. — The Paris 
D. G. Store, Great Falls, Mont. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



521 



At last we've finished counting up our 
gains and losses for the year of 1904. 
It's been a great deal more work than 
ever before, because we have done so 
much more business. We have made a 
profit — one that's fair to you, as well 
as to ourselves, for that's the way our 
business is conducted. As for the vol- 
ume of business transacted — that's tre- 
mendously greater than in any previous 
year in our history. What an immense 
amount of satisfaction it is to be able 
to say that. It's proof positive that you 
have the utmost confidence in our meth- 
ods of shop-keeping. In direct propor- 
tion to the increase in our business is the 
vast collection of odd lots remaining 
from the past season's selling. And it's 
these that we want to particularly speak 
of to-day. Following our well known 
policy of selling in each season all the 
goods purchased for that season, we have 
taken all such lots, and lowered their 
prices to but a fraction of their real 
worth, well knowing that the values now 
offered you can not fail to accomplish 
our object, namely the complete prep- 
aration of our stocks for the coming 
spring goods. These values need no fur- 
ther comment. — P. A. Bergner §• Co., 
Peoria, III. 

Everyone of the many visitors in the 
city this week is urgently invited to ac- 
cept " The Denver's " hospitality. It is 
not necessary to make purchases. Those 
who come for sightseeing and to make 
the acquaintance of this big, bright 
" Everybody's Store " are as cordially 
welcome as the others who come to buy. 
Use our accommodation desk, where you 
may receive checks for any burdensome 
bundles, wraps or hand baggage you 
care to leave. Consult railway time table, 
city directory, buy stamps or money or- 
ders, send telegrams, rest, wait for 
friends, read, write letters or watch the 
throngs from the ladies' balcony. All 
of this at your leisure and your pleasure 
and please do not feel that you intrude. 
— The Denver Dry Goods Co., Denver. 

Read them again, please: Exclusive- 
ness, novelty, variety, quality. Exclu- 
siveness is a hackneyed term. We mean 
rather uncommonness, out-of-the-way- 
ness. We keep things that are " differ- 
ent," that can't be found in every little 
men's shop in the street. We search 
among the New York importers twice 
a year for them. Practically every good 
furnishing in this country is offered us; 
and we plan many things ourselves. The 
linen mesh underwear that hardens every 
man that wears it; the two-for-quarter 
collars (linen both sides) ; the splendid 
coat shirts that even men who haven't 



got rheumatism can appreciate; the fa- 
mous $1 dress shirt; the neckwear; the 
gloves, the socks, the suspenders, the pa- 
jamas — all stand for the purpose of the 
store; to enable Peoria men to dress dis- 
tinctively, individually, different from 
every man they meet. There is room for 
such a store or we would never have 
grown so large. Growth in our case is 
not simply expanse — keeping thousands 
of the same thing; but growth in novelty 
and variety, the paradox of growing 
large, yet exclusive. — Schipper §• Block, 
Peoria, III. 

Just merchandise — else this week's 
great throngs of customers would not 
have been able to move about comfort- 
ably. Just merchandise — yet in every 
section of the store there is something 
that everybody is especially anxious to 
see; for the new things are pouring in. 
Just merchandise — though embracing so 
much of novelty; revealing so many new 
ideas; illustrating so diversely the out- 
croppings of genius; embodying so fully 
the beauties of the world's work, that 
all is resolved into an educational insti- 
tution. Whatever is to be learned of 
modes and fabrics, of colors, of de- 
sign, of art and utility — in short of cor- 
rect things for personal or home use — 
is best learned here. To show the fresh- 
est and best the world produces, to show 
it with most careful regard for the en- 
joyment and convenience of our visitors, 
to sell it at the lowest possible prices 
and serve promptly and intelligently — 
this sums up our method and purpose 
of storekeeping. As for the store-home 
itself — comfort above everything. If 
need be* architectural beauty is sacri- 
ficed to this. Our growth has been great, 
the increase steadily cumulative — simply 
through the right buying and selling of 
good merchandise. — Olds, Wortmam $• 
King, Portland, Ore. 

If you belong to the " do care " class 
you can ill afford to miss coming here, 
for in each and every instance the word 
economy bobs up on such goods that 
are given preference at this season of 
the year. We solicit your Friday pat- 
ronage and will have it if you are in- 
clined to invest when the profits to be 
derived therefrom are so noticeably 
large. — /. Bacon $ Sons, Louisville, Ky. 

Bargains that are unmatchable.— Bass, 
Atlanta, Qa. 

Stupendous reductions.— J a mes Boyd, 
Denison, Texas. 

A carnival of clothing values.— Bryce 
$• Co., Columbus, Ohio, 

Items for bargain hunters.— Globe 
Warehouse, Scranton, Pa. 



GENERAL INTRODUCTIONS 



522 



ADVERTISERS CYCLOPEDIA 



Never saw such crowds in all our ca- 
reer ! Everybody buying — buying to their 
heart's content. Everybody realizes the 
fact that to stay away means to pass 
the greatest midwinter clothes-buying 
chance you ever had, and perhaps you 
ever will have. If you don't grasp this 
opportunity quickly, some one else will 
take what should be yours, and the sav- 
ing goes into the other fellow's pocket 
— the other woman's purse. — N. Y. Store, 
Phoenix, Ariz. 

Sooner or later one learns the lesson 
of true economy, that it pays best to 
patronize the store that insists upon its 
standard being maintained in the small- 
est as well as the most important ar- 
ticles it carries. To this fact is largely 
due the tremendous growth of this busi- 
ness. Our buying system has sifted 
this problem and found the road to suc- 
cess at the bottom. You buy on the sys- 
tem from us to your own profit and have 
recognized the fact that you are prac- 
ticing economy in so doing. Besides the 
high standard of merchandise at the 
lowest prices, you will find in this store 
the unwavering desire to treat you bet- 
ter than any other house. A cheerful 
spirit of willingness to show our goods 
will meet you at every turn. — JR. McKay 
$ Co., Hamilton, Can. 

Facetious, though possibly unfounded, 
was the paradox recently perpetrated by 
a stump-speaker concerning a candidate 
for a high office: "That man," said he, 
" has an immense personal following, 
especially where he is not well known." 
And the same can be said of many a 
merchant w r ho is indebted to mail or- 
ders for most of his trade. Isn't it 
worthy of note that our trade is larg- 
est amongst the people right here in 
Pueblo and especially amongst those who 
have known us longest. — Moch Bros., 
Pueblo, Colo. 

A few years ago in winter time we 
spent the days hibernating in the quiet 
farmhouse, with dreary vistas of snow 
stretching to the horizon's veil, every 
way the vision traveled. Uneventful, yet 
full of small sweet joys were those days 
in that other world — that far distant 
life, because it is another world, an- 
other life. The other day we were on a 
train, glancing from the windows we saw 
the sun shining across the frosty shim- 
mer of wintry snow. We saw the little 
quiet farmhouse with the blue shaft of 
smoke coming from the chimney. We 
saw the millions of beautiful colored ice- 
crystals on the window shedding forth 
resplendent pictures that would put to 
envy the most precious diamond, and 



we knew it was excessively cold. Strange 
it seemed, that this brilliant sunshine 
can be thus pouring its beautiful rays 
into a scene of such frigid, frozen land- 
scape, and that the same sun will in next 
August cast his rays, no more plentiful 
perhaps, into the same landscape, which 
will then be sweltering torrid stretches, 
abounding in almost tropical vegetation. 
And here we are to-day at our desk in 
the heart of a great city, listening (when 
we listen) to the roar, the clang of 
street car bells, the rumble of countless 
wagons on paved streets, the cries of 
newsboys, the shriek of distant locomo- 
tive whistles, and within the store that 
constant restless rumble which is made 
by a thousand noises broken into bits 
and thrown into the ceaseless flood that 
roars and rumbles through the active 
hours throughout the days and weeks of 
this store's life. There are the noises 
of the pneumatic cash carriers, the con- 
stant never-ceasing passenger elevators 
with their peculiar reverberations indica- 
ting the swift approach or swift de- 
parture into the depths of the deep 
shafts. There are the calls of the in- 
spectors and the salespeople, the tramp 
of thousands of feet where crowding 
shoppers are active. Then there is the 
army of store workers. Their work must 
have constant attention and co-operation. 
Ah ! what a busy world this is when com- 
pared with the quiet, even existence on 
the farms these dreary wintry days ! — 
Jones Dry Goods Co., Kansas City. 

We are well rewarded. The spring- 
tide business is greater, greater than ex- 
pected. That's encouraging. Thanks! 
We have other rich reward. The store 
has been made attractive with many 
things to please the eye and gratify the 
mind. The appreciative response has been 
enthusiastic. Say all we can of the stocks, 
you must still take a great deal for 
granted — words won't tell the story. 
When you run over the list of goods 
needed in your store, remember that the 
one sure, safe source of supply is Ever- 
ett Ridley $ Co., Atlanta, Ga. 

Sensational nickel sale. — Mc Whirr's 
Emporium, Fall River, Mass. 

Bewildering number of bargains. — Ja- 
coby Bros., Los Angeles, Cat. 

A slaughter of the remnants. — Gold- 
enberg's, Washington, D. C. 

Fascinating figures for Friday. — Stone, 
Fisher §• Lane, Tacoma, Wash. 

A mighty sweep of mighty remnants. 
— S. Kann Sons fy Co., Baltimore, Md. 

Not a single item has escaped the slash- 
ing. — Ben Selling, Portland, Ore. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



523 



Proof of the pudding. A store may 
claim almost anything if it has conscience 
little enough or enthusiasm large enough. 
But the final test — the proof of the pud- 
ding — is growth. A store's growth is 
measured by the public support it gets 
and public support is based on a store's 
good service every time — on its useful- 
ness in the community. Bigness is not 
always growth. Some stores have thought 
so and put up immense buildings and 
filled them with goods. The aisles still 
echo with emptiness. Those . stores have 
not proved themselves by service and so 
they do not grow. The wonderfully in- 
creased business that has come to this 
store in the past year is specially satis- 
factory because it shows that we are 
working on right lines. It proves that 
steady insistence on the best goods, on 
the smashing of shams, on good, careful, 
accurate service, on the lowest prices — 
that that sort of thing tells. Great 
plans are afoot for the new year — are 
already beginning to show from day to 
day. We mean to make still better in the 
future a service which has always been 
the best in Brooklyn. — Fred Loeser <$• 
Co., Brooklyn, N. Y. 

Erasing all thoughts of profit from 
our mind. — H. J. Porter $ Co., Augusta. 

Crowded for room, but here with the 
goods at the right prices. — The Fair, Des 
Moines, la. 

This emptying out sale clears up the 
atmosphere and makes it easy for us to 
" sail " into the autumn business in a 
few weeks in the finest possible fighting 
trim. — Jones Dry Goods Co., Kansas City. 

The fine art of masterful merchandis- 
ing lies in attaining a lower price with- 
out sacrifice of excellence. That has been 
the watchword of this great business. 
And so it follows we need no expediency 
to emphasize that truth. Comparisons 
sustain the claim that we are never un- 
dersold.— The TI. S. Fall Co., Simcoe. 

If we were willing to carry over any 
goods in any department from one sea- 
son to the next, then mingle them with 
the new goods and sell the whole stock 
as perfectly fresh, perhaps we would not 
care to call your attention so repeatedly 
to the fact that all our goods are the 
latest from the hands of the manufac- 
turers. There is nothing kept over here 
—everything is sold at one price or an- 
nother — this fact makes end-of-season 
opportunities for those who are willing 
to wait, but most important of all, those 
who buy in season may confidently rely 
upon buying the newest, the latest, the 
best. The new spring attractions may 
be seen in every department of the store, 



they permeate every nook and corner. 
Herewith we'll tell you the story of some 
of them.— The Scott Dry Goods Co., 
Cleveland, O. 

Items that point the way to economy. 
— Wm. Hengerer Co., Buffalo, N. Y. 

Wednesday winners for keen shoppers. 
— Reed Bros. §■ Lennon, Milwaukee. 

A flood in merchandise. — Cohen's, Rich- 
mond, Va. 

Appetizing August bargains ! — Barie's, 
Saginaw, Mich. 

Profits are clipped close to the cost 
line. — Bass, Atlanta, Ga. 

The bargain iron is hot. — Austin Bros., 
West field, Mass. 

Comfort at bargains prices. — Scran- 
ton, Wetmore <$■ Co., Rochester, N. Y. 

Rare economizing opportunities. — A. 
M. Rothschild £ Co., Chicago, III. 

Flood tide in the bargain list. — East- 
man Bros. <$• Bancroft, Albany, N. Y. 

Clearing the decks for autumn. — Fred- 
erick Loeser fy Co., Brooklyn, N. Y. 

A blaze of bargain giving glory. — ■ 
Whitehouse Dry Goods Co., Spokane. 

There is a time for all things, this is 
the time for bargains. — Kern's, Detroit. 

Another wave of wasting reductions 
sweeps over the store. — The A. T. Leivis 
$ Son, Denver, Col.' 

The magnet that draws people to this 
establishment is splendid values. — Scrog- 
gie's, Montreal, Can. 

Midsummer bargains are ripe at the 
popular shoe store and choice pickings 
await our visitors. — Gould, Lee §• Luce, 
Buffalo, N. Y. 

Marvelous values, matchless offerings. 
Powerful drives are in abundance 
throughout every department. — Stewart 
Bros., Columbus, O. 

Important sayings in little things. — 
Just a matter of a penny here and a 
nickel there — but the aggregate saving 
is worth talking about. And the best 
of it is, it is safe saving. The goods 
are not cheapened nor their qualities cut. 
It is only the price that is affected — 
The Edward Malley Co., New Haven. 

The big midsummer sale extends into 
the month of August. Selling out of 
summer goods becomes more vitally 
necessary as the fall season appears on 
the horizon and nearer at hand. Prices 
are lowered to a still lower point and 
reductions will continue in force till 
every dollar's worth of warm weather 
merchandise is gone. — Symons, Butte. 



GENERAL INTRODUCTIONS 



524 



ADVERTISERS CYCLOPEDIA 



A speedy boiling down of summer 
stocks. — /. Mickleborough, St. Thomas. 

Save money. — The first rung of " for- 
tune's ladder" consists of hard work; 
all the other rungs of systematic saving. 
Presuming you are on the first rung, we 
suggest that if you are not already trad- 
ing here to commence to-morrow. Our 
money-saving prices will help you to 
climb fortune's ladder faster than any 
other merchant's prices in Kansas City. 
— M. Quinn, Kansas City, Mo. 

We are getting ready for a great au- 
tumn business; and, as a result of these 
preparations, our customers are secur- 
ing values that are almost unprecedented 
— our removals, rearrangements and bet- 
terments are bringing a host of good 
things to the front daily. The new Fil- 
bert Street Cross Aisle is always full 
of interest to economical buyers. — 
Strawbridge $ Clothier, Philadelphia. 

We have no old merchandise to unload 
on the public. We turn stocks over so 
rapidly that nothing ever grows stale in 
The Big Store. Or course, there are in- 
numerable bargains that are never hinted 
at in the newspapers. But they blossom 
all over the store, and those who shop 
with alert eyes obtain many choice prizes. 
— Siegel Cooper Co., New York. 

We have the goods and will name 
prices as low as any store in central 
Illinois can name and live. No matter 
what you want. A few moments of your 
time spent in our store while down street 
shopping will convince you that this is 
the store to spend your money and go 
away happy. — Clarke $• Co., Peoria. 

We are ready with everything that can 
be required for every member of the 
family, stocks of seasonable merchandise. 

An early day and early at it — that's 
the secret of good Christmas shopping. 
— Stearns, Williamsport, Pa. 

A premium for your presence here at 
once, fathers and mothers. — Sibley, Lind- 
say Q Curr Co., Rochester, N. Y. 

To judge the value of these garments 
by the accompanying prices is to woe- 
fully misjudge them.— L. S. Plant §• Co., 
Newark, N. J. 

It will pay everyone to look over the 
new goods, whether one buys or not, as 
there may be something you want or you 
may get some idea that will be of value. 
— William S. Ford, Evanston, III. 

The "Gifts from Wiss."— There's a 
threefold pleasure choosing all gifts here f 
The tasteful, attractive, time-saving way 
the various lines are shown. The remark- 
ably large varieties in which each class 



of goods appear. The newness of all 
designs and moderateness of prices 
asked. — /. Wiss 8[ Sons, Newark, N. J. 

If conditions were reversed and you 
were running this store instead of us, 
what changes would you make in our 
business methods? 

If you've traded here, you'll be able to 
answer this question. If you haven't — 
why haven't you? — Leopold-Morse Com- 
pany, Boston, Mass. 

That merriest morning of the year, 
when members of the family come to- 
gether with gifts in their hands is draw- 
ing near. We have now entered the 
Christmas month, and time is flying like 
a sleigh over the sparkling snow. Pro- 
mote your own comfort by calling at 
the Lambert store this very day. — Lam- 
bert Brothers, New York, N. Y. 

The splendid savings offered during 
this sale are a great attraction of them- 
selves. They represent just that much 
money in your pocket, for if you could 
purchase designs as pretty as ours else- 
where you would find them decidedly 
higher in price. You can prove these 
facts if you take the trouble to com- 
pare. — Rosenbaum Company, Pittsburg. 

Low prices here don't mean cheap 
goods. Not a bit of it. We use the 
term " low prices " in the comparative 
sense only. Some goods are too cheap 
for us to handle, others too dear — in 
neither case do you receive proper re- 
turns for money expended. You can 
shop here with the full assurance that 
you are getting one hundred cents' worth 
of value for every dollar spent. — Qasky's, 
Pittsburg, Pa. 

To relieve congestion in our stocks 
we're selling without profit — even at a 
loss. Inconsistent, you may be inclined 
to say, but then many's the act of the 
progressive merchant that seems not com- 
patible with the laws of trade, but is, 
just the same. As desperate diseases re- 
quire desperate remedies, so do condi- 
tions contrary to the welfare of a mer- 
cantile organization require forceful and 
stirring action. Stock congestion is not 
good. It's a case of too much being 
as bad as not enough. To relieve this 
congestion, we're selling goods without 
profit, and in many instances at a loss. 
We consider it wise money losing, for 
it relieves us of an uncomfortable posi- 
tion, at the same time giving to you 
the season's best merchandise at a 
marked saving. — Kaufmann's, Pittsburg. 

New things for spring at the home 
store. — The Bowland, Morehouse '$ Mar- 
tins Co., Columbus, O. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



52, 



Dependables. That's a coined word — 
not in the dictionary. Yet its meaning 
is plain enough when applied to the 
Loeser store. This store is dependable 
— the Loeser name on an article of mer- 
chandise means that we have done all 
that is humanly possible to insure its 
high character, its appropriateness for 
the use for which it is intended, its 
reliability. If it fails after all — and 
where human hands and brains are con- 
cerned there is bound to be occasional 
falling short of the end desired — we 
count it a privilege to make it right, 
promptly and without question. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 

Nothing reserved. Everything goes. 
Clean, new goods for less than you could 
buy second-hand stuff at auction. Out 
of town dealers can reap a golden har- 
vest by attending this sale, though we 
prefer that your regular customers 
should get the benefit of the amazing 
bargains offered. — Thomas $ Co., Pitts- 
burg, Pa. 

After you've " popped the question " 
see Friend! At Friend's great special 
sale of 2, 3 and 4-room complete outfits, 
you can make every dollar do almost 
double duty. Good, dependable furni- 
ture was never before known to sell for 
such little money. If we did not posi- 
tively have to make room for spring 
exhibits these prices would never have 
been named. — Friend, Pittsburg, Pa. 

With Easter in the distance, spring 
stocks are rapidly filing in. This big 
store is gradually shedding its winter 
attire, and is assuming a spring aspect. 
Shipments of new goods are coming in 
daily. — H. Batterman, Brooklyn, N. Y. 

Nobody ever coaxes another to buy 
here — people who know " The Denver " 
best go about looking — simply looking 
and enjoying the sights, knowing that 
nobody will bother them — they ask ques- 
tions and are courteously answered, just 
as if no business were going on — and yet 
this is a busy store. This freedom — 
the absence of restraint — the easy, at 
home feeling, is just the thing we con- 
stantly invite on the part of our visitors. 
We are determined that this shall be 
to the people more than a store. — The 
Denver Dry Goods Co., Denver, Col. 

To economical housewives, hotel and 
boarding house managers ! Follow the 
lead of thousands of others — get all 
your food supplies at Scheuer's, New 
Jersey's leading food market. Buying 
in carload lots, from the country's fore- 
most packers, growers and producers, 
gives us rock bottom rates — we let all 
our customers share in the savings by 



asking lowest cash prices on everything 
we sell! In a word — qualities of the 
best, prices the lowest and shipments 
when they're promised are guaranteed 
to all who give us trade! If that's what 
" interests " you, phone, write or wire 
your order if you can't conveniently call 
— we'll take good care of you! — Scheuer 
<f- Sons, Newark, N. J. 

Our policy. — Past, present and future: 
To sell goods of faultless quality cheaper 
than any other house. Midsummer sales 
now in progress throughout the store 
furnish abundant proofs of underselling. 
We invite the most rigid comparisons. 
— Macy's, New York. 

The importance of the coming week 
may be gauged by these representatives 
of the greatest price attractions ever 
offered at any time by any store, speci- 
mens of thousands from which you may 
pick their equal in appropriateness, price 
reduction and reliability. Overflowing 
shelves and counters respond to your 
every need. New specials every day. 
Let early morning shopping be your 
watchword. — L. S. Plant §■ Co., Newark. 

Unequaled bargains. — Mc Whirr's, Fall 
River, Mass. 

Friday's surprises. — Hamburger's, Los 
Angeles, Cal. 

A bargain whirl. — Babcock, Hinds fy 
Underwood, Binghamton, N. Y. 

Tempting tid-bits. — /. S. Carver $ 
Sons, Ogden, Utah. 

Opportunities are rife in this store. — 
The New Store, Minneapolis, Minn. 

An enticing sale. — McLean's Store 
News, York, Pa. 

Rain of bargains. — Newman's, Brook- 
lyn, N. Y. 

Bargains that are wonders. — H. <§• D. 
Daniels, Hartford, Conn. 

Terrific stampede of bargains! — Bra- 
ger's, Baltimore, Md. 

A whirlwind of vigorous values. — Fei- 
bel Bros. $ Bice, Columbus, 0. 

Round after round of conspicuous 
bargain-giving is evident here. — Jones D. 
G. Co., Kansas City, Mo. 

Values that are fetching phenomenal 
offers that will clean up all spring and 
summer goods quick and absolute. — 
The Simon Clo. Co., Des Moines, la. 

Opportunity presented for a peep at 
what Mistress Fashion has consented to 
approve of for early autumn wear. — 
Joseph Home Co., Pittsburg, Pa. 

We take no heed of value advantages 
as you'll find assembled to-morrow. — 
Goldenberg's, Washington, D. C. 



GENERAL INTRODUCTIONS 



526 



ADVERTISERS CYCLOPEDIA 



A woman once asked her husband, "If 
I should die, would you ever marry 
again ? " He hesitated in answering, and 
she continued: "If you did, you would 
never get another wife to look after 
you as I have." " No," replied the hus- 
band, "not if I could help it." A great 
many people do many things because 
they cannot help it. But we maintain 
that there's no excuse for doing a great 
many things simply because it " can't 
be helped." For instance, we could never 
see any advantage in buying merchan- 
dise that lacks quality. In the end it's 
bound to prove unsatisfactory. If we 
cannot sell merchandise that we can guar- 
antee to give satisfaction, we will not 
sell it at all, because we want your 
good will whether you buy here or not 
— whether you are another store's regu- 
lar patron or ours. We know if we 
sold you merchandise with the quality 
requisite lacking you'd not trust us ever 
afterward. The tremendous buying 
power of this great organization permits 
of our selling merchandise that possesses 
quality in the superlative degree at 
prices lower than you'll pay for admit- 
tedly lower grades at the minor stores. 
That's why we make and keep so many 
patrons — why our aisles are always com- 
fortably filled with busy shoppers — why 
this business has grown to be the largest 
on the Pacific Coast. — Olds, Wortman fy 
King, Portland, Ore. 

The first essential is quality and qual- 
ity is paramount with us. — The Palace 
Drug Store, Canon City, Colo. 

Again we have asserted and ratified 
our right to life, liberty and the pursuit 
of bargains. Those of us who have come 
safely out of the deadly perils of the 
Fourth — far more widespread than a hun- 
dred years ago — are to-day willing to 
take advantage of every opportunity to 
make up for the cost of holiday pleas- 
ures. Wanamaker's starts right in, this 
morning, to make this a month of ex- 
traordinary offerings — clearing up stocks 
for the season; taking advantage of man- 
ufacturers' necessities; creating store 
events that will compel public attention, 
whenever the signs of lethargy appear. 
It is going to be a month when your 
personal interest demands that you watch 
Wanamaker's. — Wanamaker, New York. 

Can you guess what this common-look- 
ing, lifeless bit of paper and printer's 
ink would say if it could talk? I think 
they'd congratulate each other that their 
mission had proved a success; because 
the first two of four essentials of a good 
advertisement are that they " get seen " 
and " get read." But the last two, " get 
believed " and " get the reader — you — to 



do something " are even more essential to 
accomplish the mission of this talk. — 
W. H. Probst, Middletown, Pa. 

Six live buyers in four of America's 
liveliest manufacturing centers are fur- 
nishing the fuel that will keep red hot 
all our July movements. To-day we are 
again busy and we have many new lots 
to interest you with. Know you'll like 
the way we spring up new things on 
you from day to day. To-day again we 
are sailing fast. — F. E. Mistrot, Galves- 
ton, Texas. 

Good morning to you! An immigrant 
who had never seen a mule, landed in 
this country and beheld a farmer lead- 
ing one. " What's that ? " asked the im- 
migrant. " A mule," quoth the farmer. 
"How do you raise them?" "Hatch 
them from pumpkins." 

The immigrant, stealing a pumpkin 
from a nearby field, took it into the 
woods and sat on it for weeks, hoping 
for a fine large mule. Week after 
week went by and no mule. At last, in 
disgust, he hurled the pumpkin down 
a hill, rolling and bumping down until 
it struck a stump and smashed to smith- 
ereens, and from behind the stump dashed 
a frightened rabbit. " Come back here, 
come back here," yelled the immigrant, 
" I'm your father ! " It is well not to 
count your chickens or many other things 
before they are hatched. When we do 
know what will turn out as we calculate, 
we are lucky. From a gold mine to a 
peanut, there is always a possibility of 
bitter disappointment for someone. That 
is why the advertisements of a great 
store are vitally important. If its cus- 
tomers find what they expect from its 
advertisements, they are pleased and their 
patronage never wavers. That is why 
we make ours tell the truth. — /. N. Adam 
$ Co., Bufalo, N. Y. 

Flash your order to us by wireless 
telegraph. If no station in your vicinity 
take the first car coming to " The Busy 
Store." Conductor knows where there 
are doings going on. Hurry up — don't 
delay. — Stewart Bros., Columbus, Ohio. 

What you pay is not by any means 
all there is in the game of bargains. But 
what you get — that's what really counts. 
— Kepler, Peoria, III. 

Straws show which way the wind blows, 
and we scatter them so freely Monday 
that 'twill be no effort to locate the 
direction. — The New Store, Minneapolis. 

We have heard of sales and sales, but 
nothing like this one. This sale is 
straight from the shoulder — honest, bona 
fide, reliable, a money-maker for you. — 
The Puritan Shoe Co., Saginaw, Mich. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



527 



We do lots of business, and the reason 
why, is because honesty is our motto. — 
The Columbine Music Co., Pueblo, Colo. 

Our methods of doing business: Quote 
the very lowest prices. Quality the best, 
in consistence with price. Easy pay- 
ing terms, to suit everyone. Things we 
always aim to do: Treat everyone cour- 
teously, make all purchases satisfactory. 
Make permanent customers from every 
sale. — People's Furniture Store, Des 
Moines, la. 

Our individuality. Without decrying 
what other stores do not do, we ask the 
public to judge us as to ourselves alone. 
We may make some mistakes, but we 
are always willing to rectify them — for 
it is a fundamental principle of our 
business to deal frankly, truthfully and 
honestly with all. — The Hamburger Store, 
Los Angeles, Cal. 

If you have more than one purchase to 
make, ask the first salesperson for a 
transfer book. She will enter your name 
and address on it, and on the sales slip 
of the article you buy. Each time you 
make a subsequent purchase, it will not 
be necessary to give your name again 
or any directions. The salesperson will 
simply tear off one of the numbered 
pasters in the transfer book and put 
it on your package. So you go through 
the store — no paying or waiting for 
change, no packages to carry, none of 
the little annoyances that sometimes make 
shopping tedious. When you are through 
buying, any aisle man will direct you 
to the desk where the whole bill may 
be settled at once, and you may either 
have all your purchases to carry with 
you or have them sent through our de- 
livery. If you have a charge account, 
or the goods are to be sent C. O. D., 
it is not even necessary to do that. Any 
aisle man or salesperson will take your 
transfer book and see that it gets to 
the right person. The transfer is a con- 
venience for you and for us, too. It 
enables us to collect all your packages 
together and deliver them in one lot — 
the very first delivery after we get your 
transfer book back. It enables you to 
save all the time usually spent in re- 
peating your name and address and in 
waiting for change. It is a bit of the 
store service that should be more univer- 
sally used. — 'Frederick Loeser $ Co., 
Brooklyn, N. Y. 

" Bring those colors back to the line,' 1 
roared the captain in one of the great 
battles of the Civil War to the daunt- 
less color bearer, who had gone far 
ahead of his company. " What's the 
matter with bringing the line up to the 



colors? " was the retort. This store long 
ago was too small for the business going 
on. Good old friends said, " Spike your 
guns, hold your ground and take things 
easy." "No," was the reply, "there is 
too much to do that's worth doing. You 
can't bottle up the sense and enthusiasm 
of the men and women who lead this 
business." And now the building is being 
brought up to the business. Last year 
the same lazy advice came again. "Let 
the business halt — temporarily while re- 
building — you can regain it all after- 
wards." Remembering that color bearer 
again, we said : " There is something in 
this business that won't let it stand still." 
" It is going on, and on, and on ; we must 
keep pace with it by providing quarters 
somehow," and with all the condensing 
and shifting about during the past year 
the business still forged ahead month 
after month, the June just closing being 
far ahead of other years. — Wanamaker, 
Philadelphia, Pa. 

Invincible bargains. — F. Auerback <|- 
Bro., Salt Lake City, Utah. 

Tremendous bargains. — /. M. High Co., 
Atlanta, Ga. 

A whirlwind of bargains. — The Klein- 
haus Co., Bufalo, N. Y. 

Brimful of economies. — Hoyt, Kent, 
Sefton Co., Cleveland, O. 

Crowd-bringing attractions. — Frederick 
Loeser, Brooklyn, N. Y. 

Wantable warm weather wearables. — 
The Utica Clothiers, Des Moines, la. 

Carnival of bargains. — D. W. Downey, 
Brockville, Ont. 

The stock is metropolitan. The styles 
cosmopolitan. The prices are at the 
minimum of market. — The Nebraska, 
Kansas City, Mo. 

A " look in," and a " try on," and the 
result will be that you will walk out and 
be well pleased. — James Williamson, Pe- 
terhead, Scotland. 

Crowds come for vacation needs. — It's 
a big and busy week. The idea of hold- 
ing a week of special vacation and recre- 
ation supply sales at this time is unique, 
and has met with great favor. All the 
departments of the store featuring mer- 
chandise appropriate to the season are 
incessantly busy. People who are going 
to the mountains, the seashore or out 
into the country are trouping here for 
the many things they will require. Some 
come for toilet preparations, others for 
cooler clothing, straw hats, lighters shoes, 
belts, corsets, under clothes, bathing suits, 
cameras, game outfits and the many 
other things needed.— Siegel Cooper Co., 
New York. 



GENERAL INTRODUCTIONS 



528 



ADVERTISERS CYCLOPEDIA 



Tremendous eruption at the novelty- 
store. — The Novelty Store, Bangor, Me. 

All over the house marvelous values 
are cropping up. — Bon Marche, Washing- 
ton, D. C. 

Bouncing values. — The National, Co- 
lumbus, O. 

Success-assuring sale of sales. — Wm. 
Doerflinger's, La Crosse, Wis, 

An August whoop 'em up sale. — D. 
Boy Bowlby, Davenport, Iowa. 

Bargain spots in every stock. — Boston 
Store, Binghamton, N. Y. 

The bargain bell is ringing. — Old South 
Clothing Co., Boston, Mass. 

Values given that are absolutely un- 
paralleled. — Gusky's, Pittsburg, Pa. 

A quick telling for hasty selling. — 
Whitehouse Dry Goods Co., Spokane, 

These items bespeak money-savings of 
the most vivid character. — Livingston 
Bros., San Francisco, Cal. 

Ideas, force desirable merchandise to 
the verge, and prices shrink accordingly. 
■ — The New Store, Minneapolis, Minn. 

More solid bargains to the square foot 
here than you'll find anywhere up and 
down Brooklyn. — Batterman's, Brooklyn. 

A brilliant period of peerless retail- 
ing. Every item a marvelous value, al- 
lowing savings sensational in the extreme. 
— The Leader, Butte, Mont. 

School helps at lowest prices. — Let 
the boys and girls do their own shopping. 
They enjoy and profit by the experience. 
We have gathered together in generous 
variety every known help that will make 
school work easy and pleasurable. Prices, 
too, are the lowest possible. — Sibley, 
Lindsay $ Curr Co., Rochester, N. Y. 

Presto, the transformation is complete, 
summer has gone, autumn has come. 
More packed than ever, this store pre- 
sents an autumn dress with things suit- 
able to the season. But we haven't for- 
gotten the power of little prices, and 
the force that will blow this grand stock 
to scatteration all over this county are 
the littlest prices in New Jersey or New 
York. — Gilmore fy O'Keefe, Jersey City. 

The first of February has come and 
gone, with a complete change in the 
management of this business, and yet 
nothing suggestive of fireworks. We 
were told it would be a mistake to do 
things quietly, that what Montreal needed 
was a thorough awakening, and that 
everything depended on the way we 
started out. Perhaps so, but if we do 
things different from that it'll be to do 



things better; and before the year gets 
very far advanced we shall give sub- 
stantial evidence of what we can do. 
Instead of waiting for changes and im- 
provements we start right in doing bus- 
iness with practically the same goods 
and people. Because of our determina- 
tion to open up the spring's business with 
an entirely new stock, our particular at- 
tention is just now being given to the 
immediate disposal of such goods as 
are at present in the building. No mat- 
ter what their apparent value may be 
they are being priced for an imme- 
diate sale. — The John Murphy Co., Ltd., 
Montreal, Can. 

Quality is the fundamental principle 
in good storekeeping as in farming. 

It costs no more, in the transportation, 
handling, warehousing, insurance, num- 
ber of people employed, display and 
advertising, for good qualities than for 
poor. 

Dealing may safely be closer in good 
quality stuffs; quantities may safely be 
larger; satisfaction and good-will will as- 
suredly be greater. 

Quality is our watchword! — Wana- 
maker's, Philadelphia, Pa. 

A little talk on quality. — There are a 
great many places where you can buy 
goods at extremely low prices, but ex- 
perience, except in rare exceptions, 
teaches us that the goods are worth no 
more than the low prices paid for them. 

Sometimes we wonder when reading 
in others' advertisements glowing de- 
scriptions of articles that they are sell- 
ing, but when these goods are compared 
with our line of the same articles ninety- 
nine cases in a hundred we don't wonder 
long. Ours has the quality — theirs has 
not. 

Price is only one of the things to be 
considered, for if you fail to get the 
quality you simply throw away good 
money, no matter how small the amount 
may be. Therefore, our policy is, and 
always has been, to sell the Right Qual- 
ity at the Right Price, and you find 
invariably that a lower price than ours 
means also a corresponding lower quality. 
It is the combination of prices and 
quality in which this store is strong. — 
Chamberlin-Johnson-Du Bose Co., At- 
lanta, Ga. 

Test it as you will, yoYi'll find my 
work will please you. — W. F. Kabley, 
Fall River, Mass. 

There's no use disputing about tastes 
— especially if they are my tastes. — The 
Shopper's Philosophy. Take these 
chances while they last. — Edw. Malley 
Co., Neiv Haven, Conn. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



529 



Our greatest difficulty sometimes in 
arranging bargains is to know what can 
be left out. — James McLean $ Sons, 
York, Pa. 

Cheerfulness is always a virtue, and 
this store is an unlimited source of 
supply. — Guy Furniture Co., Worcester. 

Keep your eye peeled for my Spring 
sale. It will be a stunner this year. 
My buyers have made most opportune 
purchases and the goods are now being 
marked for exhibition and for sale. — J, 
Michaels, Brooklyn, N. Y. 

In the full swing of the season! A 
dazzling array of what's fine and season- 
able is here — four great floorsful of 
them. To enumerate would be tiresome 
— but here are some bright hints — inter- 
estingly given. — 8. Kann, Sons fy Co., 
Baltimore, Md. 

Some large events are credited to Feb- 
ruary. There is Washington's Birthday, 
which comes on the 22nd. The Father 
of his Country came into the world to- 
ward the end of this supposedly unevent- 
ful month. Abraham Lincoln, called 
by many the " Savior of His Country " 
arrived in this troublous world on Feb- 
ruary 9th. The joyous Saint Valentine's 
many acts of kindness and goodness are 
celebrated on the 14th of February. This 
will no doubt be more generally observed 
by missives of love and mischief than 
any of the others just mentioned. 

Perhaps more curious interest centers 
on one day in February than in all the 
others combined. We refer to " Ground 
Hog Day." Tradition has it that if the 
ground hog sees his shadow on the 2d 
of February, he will crawl into his hole 
for six long and wintry weeks, to emerge 
only when the seductive sunshine of smil- 
ing March begs him to again come forth. 
It is claimed that if he does not see 
his shadow, bewitching springtime will 
be quickly ushered in with sunny days, 
singing birds, prattling brooks and green 
meadows. 

We watched closely. Mr. Ground Hog 
did see his shadow. Six weeks more of 
winter weather. 

No matter what predictions may grow 
out of this day, the robust fact remains 
that at this store of ours much good 
natured and aggressive activity is to be 
found. More than twenty departments 
are finding it to their interest to move. 
Improvements almost too numerous to 
mention are being consummated and put 
into execution. Strange as it may ap- 
pear, our store at Topeka is moving again 
and adding some good improvements. It 
has caught the spirit of this 20th Cen- 
tury store, and is as busy as it can be, 



"doing things." In the high and enthu- 
siastic purpose of making this store your 
best store — we are holding some of our 
famous cash merchandising sales. We 
commend to you the daily news of these 
events, which will be found particularly 
valuable to you, we are sure. This page 
is an instance of the valuable news of 
this store's doings. You are invited to 
read it, but in order to profit by it 
you must of necessity come to the store 
and see these things of which we tell 
you. If you see, you are sure to buy. 
If you buy, you are sure to save money. 
— Jones Dry Goods Co., Kansas City. 

A sweeping torrent of bargains in 
high-class merchandise this week at the 
Bay City "Cash Dry Goods Store." One 
week sale of valuable wreckage from the 
mammoth stock of Strong, Lee & Co., 

of Detroit.' Bay City "Cash" Dry 

Goods Co., Bay City, Mich. 

A peep into spring's fashion book. 
Fashions for spring are bobbing up here 
and there throughout Worcester's great- 
est store. What Dame Fashion consid- 
ers "correct" in suits, jackets, waists, 
skirts, millinery, etc., etc., for spring 
is here for you to view. — Denholm <§• 
McKay Co., Worcester, Mass. 

New goods are coming by every 
freight. The furniture factories — the 
carpet and crockery concerns — the mus- 
lin mills — the wall paper plants — the 
bicycle builders — all are pushing for- 
ward to us the newest of their wares— 
to make this store's spring display the 
most lavish in the history of our busi- 
ness. — C. F. Wing, New Bedford, Mass. 

Schoenfeld's, Altoona's greatest cloth- 
iers. What attracts the throng of en- 
thusiastic purchasers to Schoenfeld's 
Store ? You have heard the question 
often ? The answer is obvious and very 
simple: Confidence in our statements. 
Confidence in our merchandise. Confi- 
dence in our progressive methods that 
have revolutionized many ancient notions 
in Altoona. — Schoenfeld's, Altoona, Pa. 

Cause— our Methods; Effect— Our 
Success. The remarkable growth of our 
business to its present enormous extent 
has been but the natural result of an 
old principle, that we have systemati- 
cally and continuously observed — the 
principle of fairness. When a buyer 
purchases of this house a bill of furni- 
ture, a rug or a tapestry, he not only 
gets articles of the latest styles and of 
the best make, but he also gets more 
value for his money than he can get 
elsewhere for the same amount.— Duff 
<§• Repp Furniture Co., Kansas City. 



GENERAL INTRODUCTIONS 



530 



ADVERTISERS CYCLOPEDIA 



Sometimes when we are dictating these 
words which you are reading and read 
from time to time in these side talks of 
ours, we sincerely regret our inability to 
tell the whole truth about many things 
relating to this business of retail mer- 
chandising. The best and the richest 
stories — true stories — cannot always be 
told by us, and for that we are pro- 
foundly sorry. Because of the fact 
that it would get into personalities not 
intentionally, but by natural result, we 
are forced to choke down the desire to 
speak out and tell the whole truth. We 
refer to the matter of prices that are 
asked and obtained for merchandise in 
this town. The supreme egotism and 
indifference some stores exhibit in the 
matter of getting high prices for mer- 
chandise is past and beyond our ability 
to fathom. This store we are running 
may occasionally have an article marked 
higher than it should be. If such a 
thing happens it is a rare accidental 
chance. The whole tendency, purpose, 
determination of this store is to keep 
the prices on all the merchandise it sells 
down to the lowest possible margin con- 
sistent with making a little net profit 
itself. — Jones Dry Goods Co., Kansas 
City, Mo. 

Five things in which we excel: Cour- 
teous treatment of our friends (and 
every person who enters our store is our 
friend). Our large stock embracing 
thousands and thousands of dollars in 
every department. Our immense assort- 
ment, ranging from the cheapest that is 
good for anything, up to as good as 
people will buy. Liberal terms. We 
have established a reputation for kind 
and considerate care of all those who 
favor us with their book accounts. We 
lead in low prices. Where else can you 
buy table tumblers for one cent, or iron 
beds for $1.89 ? Yet these are no great- 
er bargains than any other article in 
our store. We want your trade. We 
want you to go into partnership with us. 
And the minute you buy anything of us 
you are our partner, and entitled to 
your share of the profits. The more you 
buy the less will be the price to you. If 
we sell $250,000.00 this year, we can 
give you lower prices next year. If 
you help us to sell $350,000.00 next year, 
we can do better still by you the year 
after; and we will. It's up to you. — 
Crawford $ Crawford, Albany, N. Y. 

An eminent New York surgeon was 
called suddenly by a charitable organ- 
ization to attend a poor man in the ex- 
treme of sickness. His ministrations 
were watched anxiously and with small 
favor by the man's wife. As he finish- 



ed and turned to go he remarked pleas- 
antly to her, "Well, I think he will pull 
through now." "Oh, my, ain't that too 
bad?" she said. "Why do you say that, 
you heartless, unnatural woman?" he 
wrathfully demanded. "Well, you see," 
was the answer, "when they called you I 
sold all his clothes." Nothing is so hard 
as to satisfy other people when we do 
not know just what they want. When 
we know exactly what is wanted or what 
is not wanted, it is our fault if we fail. 
The eternal problem of a great store is 
the dissatisfied customer. It is not slow 
deliveries, high prices, nor small quanti- 
ties. It is the customer who goes away 
when she sees something she doesn't like 
and never returns. Many an honest and 
striving storeman has groaned, " If cus- 
tomers would only kick." — /. N. Adams 
$ Co., Bufalo, N. Y. 

Early Winter's Charming Fashions. — 
Winter is here — the calendar declares it 
• — the thermometer emphasizes it. The 
exposition of distinctive styles in all 
lines now prepared here is particu- 
larly timely. Not only is this so, but 
the necessities of the fast approaching 
holiday season have compelled material 
concessions in the way of prices. A 
few suggestions may not come amiss. 
Every section carries something that will 
meet your preference. — Edward Writing 
to Santa Claus. — Santa Claus will be 
here in a few days. He wants to get 
letters from good little boys and girls. 

Will you write to him ? He's a jolly, 
good, big hearted fellow that you seldom 
see, but he loves you, and won't you 
write to him ? Tell him what you want. 

There'll be a letter box in the centre 
of the store, and the little boy and girl 
who writes the best letter will get a nice 
present. And those who write second 
and third best will get presents, too. — 
Schipper $ Block, Peoria, III. 

A page of bargains never equaled. 
Something for everybody. Everything 
for a little. Every department marshals 
an incomparable opportunity. Facts 
that speak with greater force than 
words or elongated statements. Facts 
that effect the interest of every man, 
woman and child within the circle of 
this store's influence. These offers are 
supported by an army of other oppor- 
tunities behind them. They are after 
all only the sesame that opens the door 
to treasures of merchandise impossible 
to enumerate. Loeser rarely uses the 
word bargains, because it has been 
abused. We use it now advisedly, and 
it carries with it the full force of its 
original meaning. — Frederick Loeser $ 
Co., Brooklyn, N. Y. 



GENERAL INTRODUCTIONS 



OF SELLING PHRASES 



531 



Get the Philadelphia Grocery Com- 
pany habit. A most profitable habit to 
get into; satisfactory alike to those 
who buy and those who eat the things 
bought. Said a customer, recently: 
"I don't see how it is that you 
can undersell my own grocer in 
the same goods and give me whole 
bookfuls of stamps besides. I've tried 
to think that your qualities aren't as 
good, but comparisons show that they 
are so, and sometimes better. How 
is it ?" Well, to tell the truth, we can't 
exactly explain through the newspapers; 
other grocers would learn the "how," 
too. But put it down as a fact that 
knowing how, when and where to buy, 
and being content with small profits, 
have a great deal to do with it. But 
whatever the reason, the fact remains 
that you can't deal here without wonder- 
ing how we do it. You can't buy here 
without saving. You can't be a cus- 
tomer without liking our way of doing 
business, more and more every week you 
know us. And you'll deal here if you've 
much pocketbook-interest at heart. Read 
to-day's announcement for snaps. — 
Philadelphia Grocery Co., Trenton, N. J. 

This store is going to belong to the 
youngsters during one glorious, joyful 
week. There isn't one word of mere 
"advertising talk" on this page that will 
not interest you — not one. Too many 
remarkable things to talk about — things 
that will please and interest every child 
in this town and every mother, too. 
This store of ours is going to change its 
character. For one full week it's go- 
ing to be the finest kind of a children's 
store — it's going to be filled with inter- 
esting, enjoyable things to keep the chil- 
dren happy — to keep them quiet and 
contented while their mothers have a 
chance to see what changes have been 
made at every case and counter where 
children's goods are sold. The magic 
worker has been hard at work — reach- 
ing here and there and everywhere for 
the price tags — marking them lightly — 
unpacking great cases of hosiery, waists 



and little dresses, and underwear and all 
the other things that school children 
need. Here is a combination of great 
variety and unusually pleasant prices 
that will interest parents — and will fill 
the store — that will mass the buyers in 
front of the counters and make the 
salesforce work as they never worked 
before in all their lives. Weeks ago we 
planned this affair — (for things can't 
be brought about just by sitting still 
and wishing). We said: "We'll turn 
our store into the finest kind of a place 
for children to come — we'll add decora- 
tions and other things that will amuse 
them — and then we will show their 
mothers that in all the United States 
there is no more satisfactory store in 
which to buy the clothing and infants' 
wear and the other supplies that chil- 
dren always stand in need of. And we 
have done it — and this is our hearty in- 
vitation to children to come with their 
fathers and mothers and see all the 
surprising and pleasant things that have 
been gathered to amuse them — and it is 
our announcement to parents that never 
have we offered such bargains in infants' 
and children's supplies, as will be found 
here during the next six days. Just so 
that you may realize what Children's 
Week will do to help you save money, 
we print some words that tell of chances 
to save money. But the store is fairly 
bulging with good things of the kind— 
we can't begin to tell of them. Come and 
see how we operate a store for children. 
— Lippincott $• Co., Wilmington, Del. 

Good — or indifferent. Low price is a 
good thing to look for. Low prices may 
be found more in summer than at any 
other season. But low prices are not 
everything, and unless quality goes with 
them they are of no consequence at all. 
The place in which you buy often makes 
all the difference between goods and in- 
different merchandise — without adding 
a penny on the cost to you. July is 
bringing here a wide variety of under- 
price offerings as distinguished for 
worthy quality as they are for price 
concessions. — F. Loeser # Co., Brooklyn. 



GENERAL INTRODUCTIONS 



532 



ADVERTISERS CYCLOPEDIA 



GIRLS' COATS AND DRESSES 



Outdoors for little folks. Yes, dress 
them and let them out, but dress them 
against the nips and chills of a sullen 
passing remnant of winter. Keep their 
feet from dampness, their little bodies 
warm. — A. D. Matthew's Sons, Brooklyn. 

This is headquarters for children's ap- 
parel. There isn't a feature of correct 
dress missing. All the dainty concep- 
tions find prominence and our prices are 
ever consistent with the policy that has 
made this house famous. — Hahne $■ Co., 
Newark, N. J. 

Frocks for little folks. They are 
simple, but dainty, as children like them 
best; inexpensive and easily laundered, 
as mothers like them best; and, above 
all, the prices aren't big enough to be 
annoying. Surely the little girls 
shouldn't be forgotten this week, when 
they may be so nicely dressed for such 
little prices. — The Waschauer Store, 
Madison, III. 

Something new and something to be 
saved on the price — that's the daily 
record of this store for girls nowadays. 
And to-morrow comes forward a con- 
siderable group of the brightest and 
prettiest one-piece white lawn dresses 
that we ever had for as little asked. — 
Frederick Loeser § Co., Brooklyn. 

The Fall Girl.— She is a fascinating 
proposition, the approaching fall girl. In 
raiment of latest cut and weave, long 
coat and flowing train with buttons con- 
spicuous and glittering, she trips from 
the perspective into the presence of 
an admiring public. The exclusive 
styles in fall suits are eagerly scanned — ■ 
and the magnificent assortment which we 
show is the most stylish, the most per- 
fect fitting the public has ever seen, for 
the season's fashions are the acme of 
the designers' art, the leading creations 
of foreign and domestic style-origin 
centres being represented in our new 
exhibit. — Keith O'Brien Co., Salt Lake 
City, Utah. 

Take a peep into one of the famous 
playgrounds — the Champs Elysees, in 
Paris; Hyde Park, in London, or the 
Thiergarten, in Berlin. There, on a 
clear sunshiny day, you will find hosts 
of beautifully clad children playing to- 
gether and rolling their hoops. Ask who 
they are and some one will tell you that 
almost every child there is a foreigner 
GIRLS' COATS 



— and you will see for yourself that the 
little American girls are the most beau- 
tifully dressed of all. In France, espe- 
cially, hardly a thought is given to a 
girl's clothes from her babyhood days 
up to the time she makes her debut- 
after that time she may have the love- 
liest gowns Paris can make. How dif- 
ferent it is in America! The very years 
that France neglects are the ones that 
we are most careful about. Planning 
constantly something new and pretty 
and simple for our girls, both large and 
small. To-morrow you will find all the 
pretty things for summer here — dainty 
little dresses, or shirt waists; wraps or 
jackets; walking or dress skirts; suits 
— everything. — Schipper §• Block, Peoria. 

A magnificent array of offerings in 
which every prudent mother should in- 
terest herself without delay. With vaca- 
tion time but a few days off and sum- 
mer junkets planning, this event should 
prove to be of more than ordinary in- 
terest. In fact, it has never been our 
pleasure to offer such a splendid collec- 
tion of girls' outerwear for so little 
money. — L. S. Plant <§• Co., Newark. 

Bring the girls to the popular third 
floor to-day. And we will show you the 
most magnificent collection of high-class 
wearables suitable for every age up to 18 
years that it has ever been your good 
fortune to have offered for your inspec- 
tion. — Emery Bird, Thayer fy Co., Kan~ 
sas City, Mo. 

Tiny garments for dainty aristocracy. 
There's a wealth of garment beauty for 
the little ones, to be found just now' on 
this third-floor. Youngsters up to 5 or 
6 years old are togged out from head to 
foot here — toggery, too, that is the 
height of perfection as to style and 
manufacture. — Z. L. White $ Co., Co- 
lumbus, O. 

Summer Dresses for Children. Styles 
that are just as dainty in effect and 
serviceable in material as one could wish 
them to be. Values that assure an un- 
paralleled saving for you. — F. Auer- 
bach, Salt Lake City, Utah. 

Girls' Wash Dresses. We've been too 
busy selling wash dresses for girls to 
say much about them. They're well 
worth talking about, though, so here 
goes. — The Wanamaker Store, New 
York. 
AND DRESSES 



OF SELLING PHRASES 



533 



Little Girls' White Dresses. Not more 
than sixty left, and little girls may wear 
them all through the winter for party 
or dancing school frocks. — W ana-mak- 
er's, Philadelphia, Pa. 

Your girl can be fitted out to best ad- 
vantage here. Our cloak and suit buy- 
ers have made a careful study of the 
wants and needs of growing girls, and 
the coats and dresses we're now show- 
ing demonstrate how well they've suc- 
ceeded in their undertaking. — Kauf- 
mann, Pittsburg, Pa. 

Little girls' white dresses go to-day. 
If we had time to press the wrinkles out 
of each little gown with a hot iron, 
prices would not be treated like this. — 
Wanamakefs, Philadelphia, Pa. 

Just dainty little washable frocks — 
that's all — but cutting the price of them 
in half makes them cost you less money 
than the actual materials, let alone the 
worry of making, or explaining to a 
seamstress. — ■ Chamberlin-Johnson-Du 
Bose Co., Atlanta, Ga. 

Little frocks — in charming styles for 
every-day needs. These are Ginghams 
and Percales in novelty checks and 
stripes — also attractive plain shades. All 
made with the dash of best style and 
finish — most of them individually trim- 
med. Our department excels in these 
dresses at $2.50 each. — The Scott Dry 
Goods Co., Cleveland, O. 

Beautiful dresses of white for little 
Miss Dainty. — Miller $ Bailey, Marion. 

Half-price sale of little girls' dresses. 
A regular gala day for the little girls— 
a store news item welcome to mothers 
who are worried with the problem of 
dresses for the little folks these hot 
days. 

Children's coats and dresses. Our 
stocks were never larger and more com- 
plete, embracing the choicest novelties 
of Europe, supplemented by the un- 
rivaled products of our own workrooms. 
In addition to the advantage of a selec- 
tion from our immense and varied as- 
sortment, it is a satisfaction to know 
that every article bearing our name 
guarantees the correctness of style and 
superiority of workmanship. — Best <$■ 
Co., Jersey City, N. J. 

Reduced prices on girls' wash dresses. 
What is so dainty for the miss from 
eight to fourteen summers as a white 
gown ? Mother can make something 
very pretty, of course, or hire it made, 
but this will prove just as great a task 
or just as much an expense in July as 
in April. This is where the ready-to- 
wear system steps in to help you. We 
GIRLS' COATS 



have these dainty wash dresses at very 
different cost from two or three months 
ago. Girls' wash dresses, 8 to 14 years 
sizes, made of white lawn, waist styles, 
trimmed with lace and embroidery, 
square neck with three-quarter sleeves, 
or high neck with long sleeves. Some of 
the skirts are trimmed with wide tucks, 
other styles are trimmed with lace in- 
sertion and ruffle. — Sibley, Lindsay $■ 
Curr Co., Rochester, N. Y. 

To the mother that has a girl between 
the ages of 4 and 14 years this sale of 
children's white dresses will surely be of 
great interest, especially so if she de- 
sires to save money. These suits are 
made of white linen and they come in 
the ever stylish Peter Pan, Buster Brown 
and Peter Thompson styles. They are 
suits that we have been selling right 
along at $2.50, $3.50, up to $5. They 
are somewhat soiled from handling. A 
little work will make them as good as 
new. Then think how much you have 
saved. — Rosenthal's, Peoria, III. 

Children's gingham dresses. There's 
no dress more appropriate for children's 
summer wear, than the gingham. For 
morning wear the plainer ones are plenty 
good enough, while the prettier ones do 
well for more dressy times. At these 
prices, one can afford to have a good 
supply on hand, and can hardly afford 
to bother with making any at home. — 
Yard's, Trenton, N. J. 

A store for girls. A store that's 
brimful of new spring attire for girls of 
all ages, from the particular young lady 
to the tiny tot just able to walk. And 
the prices are even more interesting 
than the goods themselves. — Kaufmann's, 
Pittsburg, Pa. 

Children's day at the Voorhees gar- 
ment show. We extend a special invita- 
tion to the children today — children 
are as much interested now-a-days in 
styles as their mothers, and this is as 
much a children's store as for adults. — 
H. M. Voorhees § Bros., Trenton, N. J. 

Owing to the phenomenal success of 
last Saturday's selling of girls' and 
misses' coats we duplicate the splendid 
values that were on sale. Many of the 
lots were entirely closed out last week 
and re-orders placed so that for this 
Saturday stocks are as fresh and com- 
plete as before. Make your selection 
from these faultless styles made of fine 
materials. The descriptions and prices 
quoted below will show what great val- 
ues we are offering. The garments tell 
their own story.— Pettis Dry Goods Co., 
Indianapolis, Ind. 
AND DRESSES 



534 



ADVERTISERS CYCLOPEDIA 



Misses' and girls' white dresses, new 
and handsome models. The Whitney 
white dresses are all made of the finest 
Persian lawn, organdie or Swiss. The 
waists and sleeves handsomely trimmed 
All buttonholes are carefully made and 
with lace and embroidery. Skirts neatly 
tucked or trimmed with insertion, 
clean, pure white pearl buttons used. 
For girls 6 to 16 years. — Whitney § Co., 
Albany, N. Y. 

Fresh anniversary frocks for girls, 
and special values. The immense vari- 
ety of dainty styles is the first impres- 
sion you will get as you step from the 
elevators on the second floor tomor- 
row. And as you examine the frocks, 
note the fine materials, the careful mak- 
ing, the generous proportions, the ex- 
cellent laces and trimmings, you will 
wonder how we can sell such dresses for 
so much less than they can be matched 
in average stores. It isn't wizardy. It 
is determination and " know how." — 
F. Loeser fy Co., Brooklyn, N. Y. 

Coats for college girls. The girl go- 
ing away to school will want one of 
these. First, because it's stylish, then 
because it's particularly comfortable 
and not unduly expensive. Three-quar- 
ter lengths predominate. Some of them 
are semi-fitted; materials are stripes, 
plain colors and mixed effects. Large 
buttons, braids and velvets are used for 
trimmings. Sizes for girls of 14 to 20. 
— The Crescent, Spokane, Wash. 

Clearance prices now on girls' sum- 
mer dresses. Take the full regular 
stocks as a matter of course — the sure- 
ty that you will find here a great vari- 
ety of fresh and charming styles, good 
workmanship and unfailing low prices. 
To-day's word is of several groups of 
smart summer dresses that are sharply 
reduced for our own or the maker's 
clearance. A snap for prudent mothers. 
— F. Loeser 8r Co., Brooklyn, N. Y. 

Sale on lower sales floors of misses' 
and children's Gretchens. While our 
regular stock was large enough for all 
practical purposes, quite sufficient to see 
us to the end of the season, we could not 
resist the chance when it was offered 
us to buy these coats. The Gretchens 
represent the wind-up of the season's 
business of a great manufacturer. The 
garments were fashioned from the ends 
or short lengths of materials left from 
immense rolls. We secured them at a 
remarkable price, and pass them along 
to you as remarkable values. There are 
fifteen styles in the variety. Quantity 
involved is two hundred. The sizes are 
5 to 16 years. The materials include 
GIRLS' COATS 



all fancy materials and solid colors, all 
lined with red flannel. — John G. Myers 
Co., Albany, N. Y. 

Good service, fine style and value in 
fall dress for girls. Whether the need 
is for a smart and sensible school frock 
or a jaunty and dressy fall suit, you 
will find these new stocks show very 
broad assortment. You will find also 
that by special arrangement with the 
makers we have secured better finish 
and tailor work than can usually be had 
for the prices. Just a hint for to-mor- 
row's special outfitting time. — F. Loeser 
% Co., Brooklyn, N. Y. 

New charm and value in girls dresses 
and suits. The points we have especially 
striven for is to combine girlishness 
with beauty and newness of style. Two 
groups to-day are fair evidences of how 
excellently we succeeded. — F. Loeser $ 
Co., Brooklyn, N. Y. 

Stylish apparel for children. At the 
beginning of the season we announced 
especial attention would be given our 
children's department this year, and we 
again wish to reiterate that statement. 
Never before was this one section so 
thoroughly prepared for a big demand 
as it is right now. Child's coats, sizes 
4 to 14, made of mixture cloaking light 
and dark gray effects, revere front, col- 
larless effect, formed by broadcloth and 
braid, wide straps down the back, form- 
ing imitation hood; sleeves trimmed to 
match. — Dancer-Brogan <§• Co., Lansing. 

The girls' section replete with fall 
styles. Mothers with girls to clothe 
will appreciate the magnificent showing 
of coats, tailored suits, wool dresses, 
novelty dresses, skirt, etc., that we have 
assembled with particular regard to the 
want of youngsters between the ages of 
six and eighteen. The styles are adapt- 
ed to the ages for which they are in- 
tended, and are not merely copies of the 
styles that grown-ups wear. They typ- 
ify girlish style in its best sense. — John 
Taylor D. G. Co., Kansas City, Mo. 

Children's ready-to-wear wash dresses. 
We are showing a large variety of pret- 
ty styles in wash dresses for children 
from 2 to 14 years. Plain and fancy 
ginghams, as well as many other styles 
of desirable wash materials. Take a 
look at our window display — some 
great values are offered, and at the 
present high price of ginghams, etc., 
you can save the entire price of making. 
Pretty little dresses as low as 25c. each, 
other good values in sizes up to 14 years 
at 50c, 65c, 75c, 89c and 98c. This is 
an interesting lot of goods. — Huffman $• 
Co., Ottumwa, la. 
AND DRESSES 



OF SELLING PHRASES 



535 



GIRL GRADUATES 



Remember the graduate with some- 
thing lasting. — Some of our rare jewelry. 
— Julius C. Walk $ Son, Indianapolis. 

Forebodings of the eventful gradua- 
tion time. Brains the first requisite — 
then these, for the girl graduate. — 
Bernstein's, Pueblo, Colo. 

Commencement of the end of school 
days naturally brings thoughts of pres- 
ents for graduates. No such place like 
the jeweler's for real, precious and en- 
during gifts. — Heintz, Lexington, Ky. 

In selecting commencement gifts why 
not commemorate this event — one of the 
most notable in your child's life — by 
choosing a diamond ? Even a small one, 
coming as it does on that occasion, car- 
ries with it a great deal of sentiment, 
and the recipient will cherish and re- 
member it a lifetime. — /. S. Lewis 
Co., Ogden, Utah. 

A glance through our store offers 
many suggestions to parents, and 
friends, for the remembrances so ap- 
propriate at commencement time. Our 
watches, rings and brooches should in- 
terest those very near to the young 
graduates; their other good friends will 
also find many acceptable articles in our 
stock. — /. 8. Lewis $ Co., Ogden, Utah. 

For the fair girl graduate. Just a 
few more weeks of school and then com- 
mencement day, the most important 
event in the school life of the girl grad- 
uate, will be here. With it comes the 
need of a graduating gown and all the 
requisites that are essential to this grand 
event. We bring to your attention to- 
day, a list that contains many things 
that will be needed by every girl who 



graduates and which can be gotten to 
best advantage here. — Gable $ Co., Al- 
toona, Pa. 

Batiste and net robes for graduating 
dresses or lovely evening gowns. They 
came in with the New Year, full of the 
lovely freshness of spring. We lifted 
the covers of their boxes a full three 
months ahead of time, so that gradu- 
ates could select their dresses, and 
women their gowns for coming social 
events. These robes were made in 
France and Switzerland. The skirts 
are almost ready to put on, and there 
are trimmings and ample material for 
the waists. Very easy, indeed, to put 
together for any woman with a little 
skill. — The J. L. Hudson Co., Detroit. 

Things for the girl graduate. Com- 
mencement day — off with the old life 
and on with the new. We've everything 
for girl graduates except diplomas. The 
gown comes first, of course. You'll find 
a handsome line of white dresses spe- 
cially adapted to "graceful girlish fig- 
ures." All desirable materials — very 
pretty and very cheap. These you find 
in suit department. Or, if you prefer to 
buy the fabrics and see to the make of 
the gown yourself, we can supply you 
with just the fabric you want at the 
price you want to pay. Then the acces- 
sories — the lesser part of the outfit, the 
finishing touches, but very important — 
fans, ribbons, gloves, shoes, hosiery, belts 
and perhaps a hat. You will find plenty 
of choice here. All very bright and 
cherful as befits the occasion. Things 
to do honor to the last day of school. 
Let us show you these. — Hills, McLean 
§ Haskins, Binghamton, N. Y. 



" What's the difference between a gown and a creation? " 
" I can't give you the exact figures, but it's a small for^ 
tune." — Chicago Post. 

± ± ± 

She — " Do you believe that mosquitoes smile? " 

jj e — " Well, if they are not smiling this season, with all 

the openwork waists around, they never will." — Yonkers 

Statesman. 



GIRL GRADUATES 



536 



ADVERTISERS CYCLOPEDIA 



GLASSWARE 



She — " Why does the bridegroom always seem to enjoy 
his wedding breakfast so much? " 

He — " I suppose because it is too early for his wife to 
begin throwing plates." — Yonhers Statesman. 



After all what make a table look 
brighter and more inviting than a 
sprinkling of crystal glassware ? We 
have been unpacking a beautiful line 
of these goods this week and they are 
now shown at the Glac^ware Depart- 
ment. — Kay -W -Kay, York, Pa, 

Adorn your table and sideboard with 
this handsome yet economical press-cut 
glassware. It's beautiful. Wash in hot 
water and polish carefully — sparkles like 
cut glass. — The \Mh St. Store, New 
York, N. Y. 

A Fourth of July Boom in Tumblers. 
— Monday morning we began a sale of 
these seasonable goods which is scatter- 
ing them in true cannon-cracker style. — 
Brinsmaid fy Co., Des Moines, la. 

Colonial glass, French china. A per- 
fect reproduction of the beautiful de- 
signs of our early colonial days. — 
Schlesinger # Mayer, Chicago, III. 

No other article of glassware is in 
such immense and universal demand as 
Table Tumblers and so it is perhaps na- 
tural that prices seldom vary. A cut of 
even two cents a dozen on the wholesale 
price is enough signal to set every dealer 
in the country to loading up to his full- 
est capacity. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

The sale of glassware has begun with 
unprecedented success. Little wonder; 
consider the prices. This stock is the 
surplus of the best crystal maker in the 
country and probably the best factory 
in the whole Glass Association. By 
agreement we are not allowed to men-, 
tion name. This glassware is all thin 
blown crystal. — Gimbel Bros., Milwau- 
kee, Wis. 

While this popular glassware is ex- 
tensively used on account of its durabil- 
ity as a substitute for finer glassware 
in summer it is used by others at all 
times simply because of its inherent 
beauty and quaint design. — Dulin $ 
Martin Co., Washington, D. C. 

A Tumble in Tumblers from 35c. to 
24c. a Dozen. — Two thousand dozen 
pressed glass water tumblers, with imi- 



tation cut glass fluted bottom. News 
that will be appreciated by the prudent 
housewives. It means a saving that is 
considerable — when broken tumblers 
may be replaced at such little cost. — 
Abraham $• Straus, Brooklyn, N. Y. 

Do you drink ? Well, it does not 
make any difference what you wish to 
use in them. We have a full line of 
tumblers, wine and whiskey glasses. — 
The Savings Bank Store, Grand Forks. 

This will be the last chance to secure 
one of these beautiful sets, as we took 
all the factory had and this is the last 
lot. The pattern so careful an imitation 
of cut glass that only an expert can tell 
the difference. The glass is clear and 
sparkling. The set consists of one de- 
canter with hand-polished stopper, and 
six wine glasses to match, with full- 
sized glass tray. — The Fourteenth Street 
Store, New York, N. Y. 

Carlsbad gold engraved glass. Five 
hundred samples — about half. Prob- 
ably the best gold engraved glass in the 
world comes from Carlsbad. Blanks of 
purest crystal are delicately engraved 
with intricate designs of flowers and 
foliage, and the engravings are backed 
up with pure gold leaf. The effect is 
very rich. From one of the chief mak- 
ers of this glass we have about five 
hundred sample pieces, scarcely any two 
alike. And prices are about half the 
regular. — F. Loeser § Co., Brooklyn. 

Correct glassware for summer serving. 
We have goods for every requirement, 
from the inexpensive, plain patterns to 
those richly etched and cut. Our colon^ 
ial designs are very popular for use in 
summer entertaining and, while moder- 
ate in price, have a dignified richness 
which is very pleasing. We show ap- 
propriate styles for serving lemonade, 
ginger ale, iced tea and other cool sum- 
mer beverages. Besides, we have the 
latest patterns in dishes for grape fruit, 
fruit salads, sundaes, sherbets, parfait 
ice cream and ices. If in need of gran- 
iteware we carry a complete line in lave 
blue finish. — H. Watson $■ Co., Saginaw. 



GLASSWARE 



OF SELLING PHRASES 



537 



GLOVES 



A Boxer. — She — " What size gloves do you wear? " 
He (unthinkingly) — fe Five ounces/' — Topeka State 
Journal. 

4 i i 

Mrs. Smart — ■' I see those new driving gloves of yours are 
marked ' Cupid/ What a ridiculous name for gloves! " 

Mr. Smart — " Oh, 1 don't know. S'pose it means that 
they're undressed kid/' — Topeka State Journal. 



$1 gloves in everything but price — - 
and that is only 59c. If type could say 
what a look at these gloves will tell you, 
you'd come helter-skelter to purchase 
here to-morrow — Kaufmann's, Pittsburg. 

Kid Gloves. — Fashionable women de- 
mand gloves that fit correctly. They're 
the finishing touch that distinguishes a 
smartly dressed woman. It has been our 
aim to make this an ideal glove store. 
From the best makers we've selected 
those that have given satisfaction, and 
as for style — we show the newest modes 
first. All our guaranteed gloves are 
carefully fitted to the hand. — Emery, 
Bird, Thayer $ Co., Kansas City, Mo. 

Best Dollar Gloves. — Real kidskin in 
the first place; carefully selected, soft, 
but firm skins. Style and cut, and a 
nice attention to detail of finish, that 
usually marks the much higher-priced 
glove. — Wanamakefs, New York. 

Gloves for Women. — Stylish, well- 
made gloves, in the various colorings 
that the season has brought forth, ready 
to give the finishing touch to the cos- 
tume, at prices that are reasonable, in- 
deed — isn't that an attractive combina- 
tion ? — Harned $ Von Maur, Peoria. 

Modish kid gloves for dress and street 
— a brand favorably known to the 
women of Chicago — brand new gloves in 
the original boxes — popular new tints, 
including black and white. A new pair 
for any that show flaws or imperfections 
after reasonable wear — 95c. — Mandel 
Brothers, Chicago, III. 

Kid Gloves. — New falls importation 
in and on sale — Dent, Reynier, Mazzoni, 
Crispi and other celebrated makers are 
represented. We call your special at- 
tention to the very best shopping glove, 
Dent's Knock Around, made of real cape 
and Saddler sewn, dipped natural tan 
dye — for real comfort and hard, every- 
day wear this glove has no equal. — The 
New Store, Minneapolis, Minn. 



Warm Gloves. — Think of talking 
about warm gloves in September ! And 
yet many a person has wanted them 
during the last few days. Why not be 
comfortable? We have just received 
a complete line of golf and Cashmere 
gloves. Men, women and children can 
all be supplied from it. We think like- 
ly, however, that a large part of your 
interest will be centered Thursday about 
an offering in ladies' Cashmere gloves. — 
Minneapolis Dry Goods Store, Minne- 
apolis, Minn. 

Women's spring gloves that don't cost 
much. Glace and suede gloves, in all 
the desirable spring shades. Gloves 
that will add a touch of smartness and 
style to the new tailored gown at a 
trifling outlay. — The Wanamaker Store- 
New York. 

You'll swoop if you've got an eagle 
eye. Eighteen hundred pairs of gloves. 
Two-thirds of them were $1.85 to $2. 
Balance at $1.25 sort. Tans, spring 
weight grays and a quantity of imported 
black gloves. All sizes, 95 cents. — 
Rogers, Peet §• Co., New York. 

Women's new spring kid gloves. Every 
correct shade, every novel embroidery — 
a kid glove showing of surpassing ex- 
cellence and one in which your every 
wish may be quickly and satisfactorily 
gratified. — L. S. Plant $ Co., Newark. 

Gloves and Mittens. — Our stock is 
large and our price very low. We can 
please you in whatever line of work you 
may be engaged. — C. E. Wilson, Joilet. 

It is always a pleasant surprise, when 
one buys a glove because of its smart- 
ness and perfect fit to find it also has 
remarkable wearing qualities. The dou- 
ble woven finger tips of "Elsmere" silk 
gloves, which make the fit so much 
smoother than the old bulky, sewn-in 
kind, are guaranteed to outwear the rest 
of the glove. A new pair if they do not. 
— Frederick Loeser % Co., Brooklyn. 



GLOVES 



538 



ADVERTISERS CYCLOPEDIA 



Women's Royale Gloves, $1.50.— For 
$1.50 you will find no better glove any- 
where else — we are sure of that — and 
few gloves that are so good. The Royale 
is made to our order of fine French kid- 
skins. It comes in colors, black and 
white — two and three-clasp or three 
pearl buttons. We are selling a great 
many just now to go with new winter 
suits and gowns. — Wanamaker's, Phila<- 
delphia, Pa. 

Glove Prices That Fit Any Purse.— 
And gloves that fit nicely. There is a 
decided decrease in the prices, because 
some are a trifle soiled, but all are ex- 
cellent values. — Abraham $• Straus, 
Brooklyn, N. Y. 

Gloves Going at About Half.— It is 
getting rather late for several kinds of 
gloves we have. As this store cannot af- 
ford to carry this season's styles into 
the next — prices are made to prevent 
even a possibility. — Edward Lang $ Co., 
Memphis, Tenn. 

If it's gloves you want, you'll find the 
kind you want here, for we have every 
kind, from the canvas gloves at 10c. up 
to the fine fur gloves at $6. The wool- 
en knit gloves, the dressed kids, lined or 
unlined, the mochas, lined or unlined, 
all in excellent variety, and no end to 
the assortment of working gloves. And 
all are marked our regular way. Low- 
er than the same qualities elsewhere. 
That's why so many people always wear 
Gardner gloves. — /. P. Gardner, Salt 
Lake City, Utah. 

Good-bye to the Gloves. — Our glove 
section has long been considered one of 
the very foundation stones of our im- 
mense business — only gloves that were 
correct and reliables-words of big 
meaning from a glove viewpoint — could 
ever be found here. Gloves of the self- 
same kind — the entire section — are 
now going rapidly at these very low 
prices. Many kinds you have known 
well, such as "Perrins," "Centemeri," 
"Sovereign" and "Royale," all are in- 
cluded at the low closing out prices. 
These few prices on kid gloves will help 
to impress you with the need to hurry. — 
Harned <§• Von Maur, Peoria, III. 

A gloved hand depends for much of 
its beauty and style on the glove adorn- 
ing it. Everybody knows there are 
gloves and gloves — some that are mere 
rippers and shape-losers, others that are 
a glove of beauty, a joy for ever so 
long. Our clearance sale presents some 
remarkable glove opportunities, and 
Miss Taylor enjoys the daily spectacle 
of happy crowds at the glove counters. 
— /. N. Adams % Co., Bufolo, N. Y. 



Light in weight, cool and perfect fit- 
ting are these fine fabric gloves. They 
should be included in every woman's 
wardrobe. From a stock that is most 
broad and varied a few styles are cited 
as examples of the standard qualities 
and satisfactory prices that can be ob- 
tained here. — Jordan Marsh Co., Boston. 

If you do much driving you should 
have a pair of these new driving gloves 
which are made to stand hard wear. 
Several styles here to chose from, some 
with cuffs and some without in all the 
popular shades. We strive at all times 
to have the best and most complete glove 
stock in town but this present assort- 
ment of gloves, and in particular driv- 
ing gloves, is by far the best collection 
we have ever shown. One thing you 
may be sure of — if your gloves come 
from here they will prove entirely satis- 
factory. It's worth something to be 
safe when you buy gloves. Don't you 
think so ? — M. Goldwater $ Bros., 
Phoenix, Ariz. 

Universally, our dollar gloves for 
women are accepted as the standard of 
their class. The finest leathers, perfect 
fit and infinite grace of form have es- 
tablished it. Those which this offer 
concerns are our standard dollar gloves 
— about two thousand pairs of them, 
without fault or flaw — at seventy-nine 
cents.— Saks $ Co., New York, N. Y. 

At no point does our glove store falter 
toward perfection. It is complete; it is 
comprehensive; it is exclusive. Not 
just a few styles that are best, but every 
one mirroring the highest stype of cor- 
rectness. With this sort of a glove 
store, we bid your favor. — Simpson, 
Crawford, New York. 

Daintiness of shape, prettiness of 
color are distinctive characteristics of 
our matchless glove stock. But what 
would elegance be without perfection of 
fit ? Somewhat like a harp with miss- 
ing strings — imperfect in its power to 
please the ear. These gloves please the 
hand — they are faultless — and that is 
saying much. — Joel Gutman $ Co., Bal- 
timore, Md. 

Saxony wool and the patience and skill 
of the Saxony knitters warrant the good 
service and proper proportions for these 
imported gloves. They are for the 
greater part seamless and full fashioned 
in white, gray, black, oxford and fancy 
weaves. — Saks $ Co., New York, N. Y. 

White Gloves were never so thorough- 
ly welcomed as this season. We've a 
bargain in them for about eight hun- 
dred women. — Burke, Fitz Simons, Hone 
$ Co., Rochester, N. F. 



GLOVES 



OF SELLING PHRASES 



539 



Perhaps it is not generally known 
amongst those who lament the present 
tanned and freckled condition of their 
hands, that the constant and persistent 
wearing of kid gloves will bleach and 
beautify them sooner than anything 
else. But then they complain that this 
system is too expensive — which is true 
ordinarily — but owing to an advantage- 
ous deal — through which we became the 
owners of 50 dozen highest grade tan, 
brown, castor and white snap button kid 
gloves at about half price, we are en- 
abled to offer full dollar grades this 
week at 69c. — The Fair, Montgomery. 

What our 50c, 75c and $1.00 silk 
gloves do. Keep the hands delightfully 
cool. Save them from uncomfortable 
sunburns and freckles. Fit as snugly 
and well as a kid glove. Wear about as 
well — double finger tips. Laundered 
easily as linen handkerchiefs — the white 
gloves. — Connolly fy Wallace, Scranton. 

A glove not only gives a finishing 
touch to a costume, but is extremely 
serviceable during warm weather to pro- 
tect from tan and sunburn. A woman 
never has too many gloves, and, as they 
are constantly getting soiled, why not 
supply yourself with at least half a 
dozen pairs during this big clean-up 
sale of ours ? You can make your pin 
money go a long ways in this direction. 
— Hamburger's, Los Angeles, Cal. 

Those Mitts of Real Lace. — People 
seem to appreciate the bringing over of 
such fine and exquisite things. Many 
women saw them yesterday — and one 
bought three of the most beautiful pair. 
— Wanamaker's, Philadelphia. 

The new gloves for summer wear are 
just in, and we really believe the best 
lot of kid gloves for a dollar we have 
ever had. The " Marvel " has always 
been a marvel in glove making, but it 
out-marvels itself this summer. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 

Every day contributes to the fame of 
our store in women's high-class wear- 
ables. If it is a Scott creation there is 
no doubt as to its fashionableness, qual- 
ity or finish. If it's here, it's right, and 
you can find the smart things as no- 
where else. — The Scott Dry Goods Co., 
Cleveland, O. 

Women's $1 Chamois Gloves at Fifty 
Cents. — That's the best glove news that 
could be told in July. Chamois gloves 
are wanted by every woman, for every 
summer occasion. They're most service- 
able in the country, dampness at the 
seashore does not affect them, and 
they're smart and proper always. — 
Wanamaker's, New York. 



These are cool silk gloves of fine qual- 
ity and perfect in fit and workmanship. 
Every detail of the finishing is beauti- 
fully done. But the special feature 
which distinguishes them from all other 
silk gloves is that they have double 
woven finger tips, which insures the 
double wear and yet does not make the 
finger ends bulky as is the case with the 
ordinary silk gloves, which have an ex- 
tra piece sewed in. A guarantee ticket 
with every pair of "Elsmere" gloves — 
a guarantee which will be redeemed 
with a new pair of gloves in case the 
finger tips wear out before the rest of 
the glove goes. — Frederick Loeser $• Co., 
Brooklyn, N. Y. 

Elbow length silk gloves and mitts at 
about half. These are now very popular 
and much in demand, especially the 
new lace effects, as they are so practical 
for summer wear — they are so cool and 
dressy and comfortable. — Gimbell Bros., 
Milwaukee, Wis. 

Every lady finds it necessary to pro- 
tect hands and arms from sunburn and 
tan and there can be nothing cooler or 
prettier than fabric gloves for summer 
wear. — Hamburger's, Los Angeles, Cal. 

Gloves for warm days. For all women 
who think gloves of kid too heavy for 
summer wear, or like to keep a pair of 
the coolest possible gloves in reserve for 
hundred-degree weather, here's a wide 
range for choosing. — Lewis D. G. Co., 
Butte, Mont. 

Summer driving gloves. Here is new 
comfort for men and women. Driving 
gloves with the palms and every part 
that touches the reins made of leather. 
All the rest of the gloves of silk net. 
Dent's make and called the "Tropical." 
They are the coolest gloves for driving 
that have yet been devised. — A braham § 
Straus, Brooklyn, N. Y. 

Constant inspection from the time the 
skin is in the raw pelt until it is fash- 
ioned into a dainty covering, fit to add 
grace, beauty and shapeliness to the hand 
of a queen, is the price we pay for the 
glove perfection seen in our glove sec- 
tion. First the raw skins are inspected 
and specially selected from a particular 
quality that are celebrated for fineness 
of grain, durability and great elasticity. 
None other will do in the making of 
Eaton gloves. — T. Eaton Co., Toronto. 

The cool fabric gloves are coming in- 
to their own now — such weather as this 
week has brought has kept the counters 
busy with women eager to share their 
comfort and coolness.— Fred. Loeser # 
Co., Brooklyn, N. Y. 



GLOVES 



540 



ADVERTISERS CYCLOPEDIA 



Reynier hand-sewed French kid gloves 
are recognized by the world's glove ex- 
perts as representing the highest type of 
glove making. Women who have had 
opportunity to make comparisons con- 
cede their superiority in style, fit and 
desirability. — Carson Pirie Scott fy Co., 
Chicago, III. 

You'll likely find just the gloves you 
want to wear with your fall gowns, for 
the new colors and styles for fall are 
here. The qualities and brands are all 
of the best — have been tried and tested 
by years of experience. The following 
gloves are much asked for. — Kemp fy 
Herbert, Spokane, Wash. 

We can't tell the name of the maker 
owing to the conditions of the sale — 
but you won't have any trouble in guess- 
ing, once you see the gloves. Then you'll 
understand why we jumped at the 
chance to get these four thousand pair 
under price; and then, too, we know all 
about these gloves, for we sell the mak- 
er's products the whole year 'round. 
Every pair is seasonable and the top 
notch of fashion — outseam or pique 
sewed. — Snellenburg's, Philadelphia, Pa. 

The Sargent Glove — made upon honor 
and sold upon merit — a glove that is 
heat and waterproof and made without 
rivets. Seams are all on outside and 
the glove fits perfectly. — J". L. Hudson 
Co., Bufalo, N. Y. 

The new styles are in unquestionably 
the richest and swellest novelties ever 
displayed in Washington. All our gloves 
are imported, thus you are always as- 
sured of the latest effects of the Parks 
glove world. — Louvre Glove Co., Wash- 
ington, D. C. 

One of the foreign glove makers 
stands above his fellows because of the 
absolutely perfect fit of the gloves 
which he fashions — gloves for the service 
of the exacting and discerning. The 
gloves which are presented here are not 
out of his hands more than a fortnight. 
They are of real kid, one thousand, two 
hundred pairs all told, in the new and 
desirable shades of tan, mode, gray and 
brown.— Saks $ Co., New York, N. Y. 

This fall's importation, just arrived. 
Women's Biarritz or Sack Gloves, suit- 
able for walking, shopping, traveling, 
driving and general outdoor wear. This 
is to be a very popuuar glove for fall 
and winter, and owing to the fact that 
we purchased them at a concession 
we shall offer this first shipment at a 
price which will doubtless sell them all 
in a day. — Woodward <$; Lothrop, Wash- 
ington, D. C. 



The Best Kid Gloves for Women Ever 
Sold at 59c. — That's not alone our state- 
ment, but the verdict of the hundreds of 
women who've already bought them this 
season. At no other store in town, we 
are positive, can you get such gloves for 
59c. — they were made by one of the 
best French glovemakers, of the most 
carefully selected glace kid. The backs 
are nicely embroidered, and you may 
select from all the leading fall shades, 
as well as black and white. — Blooming- 
dale's, New York, N. Y. 

The coolest hands are those which are 
protected from dust and sun by these 
splendid $1 " Elsmere" silk gloves, 69 
cents. They are much the finest gloves 
to be had for anything like the price. 
Made for us, with double woven finger 
tips instead of the reinforced finger 
tips, which are liable to make gloves 
bulky. Each pair is fully guaranteed, 
too — a new pair if the tips wear out 
before the body of the glove. We have 
them in white, black and modes. — Fred. 
Loeser $• Co., Brooklyn, N. Y. 

Kid Gloves. — Nothing in the way of 
apparel is more satisfactory to a woman 
than a shapely, nice-fitting glove, 
whether it has the glace finish, or the 
soft suede, and nothing is more annoy- 
ing than just when she thinks she has 
capped the climax of a fetching toilet 
by drawing on the exactly right shade 
of glove to have it rip or tear. It is our 
especial care in buying gloves to avoid 
the possibility of such experiences. — 
Hysinger <|- Rosenthal, Peoria, III. 

Gloves need to be beautifully fresh 
and spotless for wear with dainty sum- 
mer costumes, and this year when gloves 
are to be so greatly worn the wise 
woman is going to have a generous sup- 
ply on hand in the particular shades to 
match her frocks. The charming old- 
time fashion of elbow sleeves which has 
brought long gloves into full favor 
once more, has been so univers- 
ally adopted that already the sup- 
ply of long gloves in some stores 
is completely exhausted and hurried or- 
ders are being sent in for more. The 
Loeser glove store looked ahead and is 
prepared to meet the demand with a 
complete stock of exclusive gloves in all 
desired lengths and shades. — Frederick 
Loeser <% Co., Brooklyn, N. Y. 

Gloves especially made for brides, 
bridesmaids and bridegrooms and ush- 
ers. Made by Perrin; their quality, ex- 
quisite finish and appearance can only be 
appreciated by actually seeing them. 
We invite your inspection. — Perrin, New 
York, N. Y. 



GLOVES 



OF SELLING PHRASES 



541 



Have you read about this newest and 
coolest of summer gloves ? We're 
ready to vouch for everything said in 
its favor and there's a guarantee ticket 
in every pair to bind the bargain. 
When you see them, it will not take you 
long to decide that the Amsterdam is 
the glove you want. Of course you 
want to make a selection where the 
showing is largest. — Simpson-Crawford 
Co., New York, N. Y. 

Yes — even in France, the land of 
Gloves, with no customs duty to pay — ■ 
you could not find such an array of 
values as the Loeser Glove Store has to 
present. It is easy enough to make sure 
that you can get the best Gloves here; 
for every woman is by experience a good 
judge of Gloves — and the difference is 
so marked we will be glad to have you 
compare. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

If you want lowest prices you get 
them here. Every reason favors your 
getting gloved at Loeser's. — Frederick 
Loeser <§■ Co., Brooklyn, N. Y. 

Women's gloves and lace mitts. A 
fresh supply of the lisle thread mesh 
gloves, so cool and well-fitting, is here 
to-day at half price. Then there's a 
fine group of silk lace mitts, in short 
and elbow lengths, at prices that don't 
begin to express their real values. — 
Wanamaker's, New York. 

Wertheimer's Celebrated Carlton 
Glove embodies the acme of perfection 
and elegance in the genuine imported 
French article. The stock is of such 
high grade that its select quality is ap- 
parent not only to connoisseurs, but to 
any one, however slightly acquainted 
with the requirements of these high class 
goods. It is made with overseam, 
Paris point stitching, two elegant patent 
clasps and comes in all desirable colors, 
including the most delicate, fashionable 
shades. — The Palace, Spokane, Wash. 

The best of glove news is this, for 
Fall Glove wants are near enough to 
demand attention; the woman who heeds 
this call will be the better off for a pair 
or two of the newest and best 75c kind 
much underprice. The glove is here in 
shades and styles right for evening wear, 
street and traveling. — L. S. Plant S/; Co., 
Newark, N. J. 

Seasonable and Reasonable these 
gloves for women and the prices. One 
clasp German kid at the unusually little 
price, for a new glove of this quality, 
of 49 cents. Pure silk gloves, in the 
champagne shades and black, 29 cents. 
Lace lisle, doubly woven finger tips, 20 



and 24 inches long, in white and black, 
gloves that usually sell at 63 cents and 
75 cents, 29 cents. Regina silk gloves, 
queen of all summer gloves, acme of 
quality, double tips that wear, but are 
not clumsy and bulky; three qualities, 
colors white, black, modes, slates and 
the new browns, 50, 75 and 98 cents. — 
Abraham fy Straus, Brooklyn, N. Y. 

The new Reynier Gloves have arrived 
and are presented in full assortments 
to-day. This distinguished manufac- 
turer tells us that it is one of the finest 
lines that he has ever turned out. There 
are no better gloves in the world than 
the Reynier in Kid and Suede. They 
are shown in all the correct Autumn 
shades. — Wanamaker, New York, N. Y. 

Those who wear Perrin gloves call 
them cheap, because they wear better 
and last longer than any other kind. 
They have the perfect form that gives 
hands that distinguished look and per- 
fect comfort. — Chas. A. Stevens $ Bros., 
Chicago, III. 

Our splendid preparations are sure to 
make this October Kid Glove Sale by 
far the most successful, not only in our 
sales, but in the satisfaction afforded 
every customer in every pair. The mag- 
nitude of the great assortments is in it- 
self an advantage deserving of greatest 
consideration. All the favored styles 
are included in an exceedingly wide 
range of the season's newest and best 
shades. — Marshall Field $• Co., Chicago. 

Cool Fabric Gloves Make Cool Hands. 
— If you should watch the busy Glove 
counters for ten minutes any time these 
days, you would know without question 
that well made fabric gloves are to be 
worn this season as never before. — Fred- 
erick Loeser fy Co., Brooklyn, N. Y. 

A fortunate glove purchase right at 
the height of the fabric glove season 
makes this remarkable offering possible. 
You certainly want to secure a season's 
supply, for you know a thoroughly re- 
liable fabric glove possessing all the re- 
quired style attributes at 35c, is indeed 
unusual. — Simpson, Crawford $ Co., 
New York. 

The question of satisfaction in the 
gloves you buy, depends on something 
more than the price. The fact that 
you pay enough to get a good glove is 
not always a guarantee that you are 
getting it. It's our special aim and 
study to get the best gloves offered by 
the manufacturers whether they are 
foreign or American made. — Saginaw 
Dry Goods # Carpet Co., Saginaw. 



GLOVES 



542 



ADVERTISERS CYCLOPEDIA 



New shopping gloves for fall. One 
is the well-known Dent glove, which we 
bring from England. It is a stout, sub- 
stantially constructed glove, cut much 
like a man's glove. Its durability makes 
it much liked for shopping, driving and 
motoring. — The Crescent, Spokane. 

This Summer Glove Sale Creates a 
Price Precedent. Cotton and Lace Lisle 
at Very Little Prices. — No matter how 
warm the weather, a woman does not 
look well or feel comfortable without 
Gloves. Here are pretty Summer Gloves 
of excellent quality that are being sold 
so cheap that several pairs may be pur- 
chased where one usually is. A most 
interesting event. All in black, white or 
gray. 

Seasonable and Reasonable these 
gloves for women and the prices. One 
clasp German kid at the unusually little 
price, for a new glove of this quality, 
of 49 cents. Pure silk gloves, in the 
champagne shades and black, 29 cents. 
Lace lisle, doubly woven finger tips, 20 
and 24 inches long, in white and black, 
gloves that usually sell at 63 cents and 
75 cents, 29 cents. Regina silk gloves, 
queen of all summer gloves, acme of 
quality, double tips that wear, but are 
not clumsy and bulky; three qualities, 
colors white, black, modes, slates and 
the new browns, 50c, 75 and 98 cents. — 
Abraham $ Straus, Brooklyn, N. Y. 

The " Mountfort" dollar glove is not 
a stock glove; it is made up across the 
water, especially for us, from selected 
skins of fine texture, quality and uni- 
form thickness. It is a beautifully 
fitting glove and gives splendid wear. 
Our recent importation includes many 
of the new brown shades as well as a 
general assortment of fashionable col- 
ors. — The Star Store, New Bedford. 

The quality of the gloves in this sale 
is absolutely above fault. The colors 
are the most wanted — including black, 
tan, mode, pearl, English red, gray, 
brown, white and black; sizes from 5 1-2 
to 7 1-2 in all colors — and up to 8 in 
black and dark tans. All two clasp 
style. Every pair is perfect and will be 
guaranteed. This is undeniably the 
greatest of recent glove offers. — Ehrich 
Bros., New York, N. Y. 

All the prices are considerably less 
than regular. No wonder hundreds are 
choosing our gloves for gifts in pre- 
ference to others. They are those smart 
styles and new shades — the finest skins 
you ever saw — and don't cost as much. 
Main floor. — Simpson-Crawford Co., 
New York, N. Y. 

Experience has taught us that most of 



the glove makers incline toward spe- 
cialization. They centre their cleverness 
and talent upon which they depend for 
their reputation. To the series of 
Patricia gloves, each of the famous glove 
makers has contributed the specific 
glove with which he sues for recognition 
— the glove which is a little better than 
the best the market affords. — Saks $ 
Co., New York, N. Y. 

The figures representing the increase 
of business so far this month over the 
same period of last year are as large 
as the entire sales of many a glove 
store of considerable size. This does 
not mean that our standard of excel- 
lence was ever anything but the high- 
est, but that we have doubled the space, 
show more kinds of gloves than ever 
before, and have many sorts that are 
scarce or "missing" at other stores — 
notably these: Fur gloves; squirrel- 
lined gloves; buck gauntlets; oil tan 
gauntlets; lined flannel and wool; silk; 
some styles in kid and cape gloves; 
Fownes' children's gloves, lined or un- 
lined. — Strawbridge $ Clothier, Philadel- 
phia, Pa. 

The Trefousse — the best gloves for 
women that skill can make. Made of 
the best parts of the finest and most 
carefully selected French kidskins; fresh, 
soft, and dainty, just lately received 
from their French maker. Beautifully 
made, in the smartest, newest styles 
known to glovemaking. With nothing 
finer, choicer, more elegant in a woman's 
dress glove to be had at any price. — ■ 
S chipper $ Block, Peoria, III. 

Our gloves come direct to us from 
one of the best glove makers in all 
France and you will find them here now 
and always in full assortment of sizes, 
in full range of the most beautiful color- 
ings and every pair of the same grade. 
— F. Loeser $• Co., Brooklyn, N. Y. 

The Derby pique gloves are sewed by 
skilled pique sewers, under the accurate 
eye of expert examiners. The Derby 
glove fits to perfection and the wearing 
qualities are unsurpassed. No more ser- 
viceable glove made. Every pair guar- 
anteed and fitted. — Kemp $• Herbert, 
Spokane, Wash. 

Are you wearing Ringwood gloves. 
"The proof of the pudding lies in the 
eating of it," and the way that women 
buy Ringwood gloves, year after year, is 
proof positive that they are not only 
dressy, but very comfortable. This sea- 
son we are selling more of them than 
ever. Good reason, too. Quality and 
value couldn't well be better. — The T. 
Eaton Co., Winnipeg, Can. 



GLOVES 



OF SELLING PHRASES 



543 



A secret about " Elsmere " silk gloves. 
We thought women liked them because 
of the smartness and the fit and the low 
price, but we find there's another ad- 
vantage that women haven't talked 
much about — it leaked out the other day. 
" You know," said the woman to her 
friend, "they make one's hand look so 
small." The reason is, the cut and the 
fit; and sometimes in the finish, too. And 
the double-woven finger tips, so differ- 
ent from the bulky sewn-in kind, have a 
good deal to do with it. We guarantee 
the finger tips to outwear the rest of the 
glove. All shades, white and black. — 
Frederick Loeser $ Co., Brooklyn, N. Y. 

In our kid glove section. The latest 
colorings and styles just received 
from the celebrated Trefousse factories 
of Chaumont, France, and other well- 
known makes in glace and suede gloves, 
for receptions, parties, weddings, street 
and outing wear. Every skin has been 
carefully selected. Sewing, coloring and 
finishings absolutely perfect. Every lit- 
tle detail has been given with special 
instructions that the opening of our kid 
gloves department will be correct. — New 
Fowler Dry Goods Company, Kansas 
City, Mo. 

Mousquetaires lead again in women's 
gloves for fall. And as has been the 
case ever since the great demand for 
mousquetaires started several seasons 
ago, this store will be headquarters for 
the best qualities at the most reasonable 
prices. See the quality of these new 
gloves we have just opened and you will 
know the reason the Loeser glove store 
has such general preference. These 
gloves are the best product of the fore- 
most glovemaker in France. They are 
absolute perfection in quality of leather, 
delicacy of color, fit and finish. — F. Loe- 
ser <§• Co., Brooklyn, N. Y. 

Buy your long gloves here. The 
scarcity of long gloves has been over- 
come at last. We are pleased to an- 
nounce to those who have been disap- 
pointed by being unable to secure cer- 
tain shades that we can supply the 16- 
button silk gloves in the following 
shades: Black, white, red, champagne, 
tan, mode, blue, navy, reseda, pink, gray 
and brown. They are all double tip- 
ped fingers. — Jodoin $• Davies, Spokane. 

As a glove store we acknowledege no 
superior. Every woman in Trenton who 
would consider wearing gloves of the 
highest silk and French kid qualities 
should see our stock before buying. If 
you want gloves, no matter what the 
price, upon which fashion and the severe 
glove critic have stamped their approval, 



you make no mistake in buying here, 
where quality and quantity can be 
found to suit the purse of every indi- 
vidual need. In silk gloves our line is 
one of the best and most complete in 
New Jersey, and especially so at this 
season, when all wanted kinds are 
here, two-clasp lisle thread. In kid 
gloves we stand side by side with some 
of the very best metropolitan stores for 
quality — and our vast quantity makes 
selections very easy and satisfactory. — 
Kaufman's Trenton, N. J. 

Gloves for warm weather. For the 
summer time there's nothing more com- 
fortable than a thin fabric glove for 
street wear, we take special precautions 
that our stock of these gloves contain 
only the best qualities, but we also take 
precautions that they shall not cost you 
any more than possible, and for that 
reason we buy them months ahead of 
time. Below you will find the results of 
our early buying. — Lippincott $ Co., 
Wilmington, Del. 

To-morrow at 8:30 we will place on 
sale 750 pairs of women's high grade silk 
as well as lisle gloves. The silks are in 
black and white, while the lisles are on- 
ly in white and gray. This is undoubt- 
edly one of the biggest glove bargains 
we have ever offered, and it's a well 
known fact that our glove values are 
second to none. These gloves, in fit, 
finish and style, are up to the minute. 
The cheapest glove in the collection 
would be a bargain at $1.50, the ma- 
jority are worth considerably more. — 
The Goerke Co., Newark, N. J. 

This sale is an event of great conse- 
quence to women who wear long gloves 
— kid or lisle. They're scarce — but 
they'll be scarcer in a short time. We 
have a plentiful supply now; although 
we have many more on order you cannot 
always be sure when they'll arrive. We 
get them from Paris. A few words 
about the prices — you won't see such 
low ones again this season. — Gimbel 
Bros., Milwaukee, Wis. 

Good gloves. Those two words hardly 
describe them. They are good in every 
conceivable way, and especially they are 
good because the prices we are asking 
for them are so small. Many stores are 
asking more, because there is a great 
scarcity, but at this store the usual low 
prices will prevail until the manufactur- 
er compels us to make a change. There 
seldom is a scarcity of gloves here — 
our buyer takes care of that — orders 
them months ahead— and that fact also 
has something to do with the little 
prices.— Lippincott $ Co., Wilmington. 



GLOVES 



544 



ADVERTISERS CYCLOPEDIA 



New 16-button silk gloves. Women 
who admire elaborately embroidered, yet 
dainty silk gloves will find them in this 
collection. There are also elegant plain 
silk gloves. Such tones as tans, browns 
and pongees are represented, as well as 
whites and blacks. — Emery, Bird 8[ 
Thayer, Kansas City, Mo. 

Hand in hand with style and elegance 
goes economy when you buy gloves at 
this store. Strong, neat, stylish gloves, 
in the most desirable styles for all oc- 
casions. We have always exercised the 
greatest care in buying our gloves, and 
have on hand always a large and varied 
stock. With these and the other lines 
of men's things, we are every ready to 
cater to the smartest dressers. Get the 
habit — go to White $ Manahan, Winni- 
peg, Can. 

Women's Amsterdam or Kayser silk 
gloves are the two-clasp style and are in 
black, white and all wanted shades, fin- 
ished with three rows embroidery stitch- 
ing on back to match. — Hamburger's, 
Los Angeles, Col. 

Just a few suggestions from the glove 
department. There will still be several 
weeks of cold weather, and for that 
time we offer warm gloves. In better 
gloves for dress occasions, we have some 
superb showings. — Wren's, Spring-field. 

These are the Kayser knit gloves with 
silk linings. This sale comprises only a 
limited quantity that will be sold out in 
a jiffy and included are black and 
white gloves, also a few grays and 
browns, full line of sizes, splendid val- 
ues. — Field, Schlick $ Co., St. Paul. 

It is a very unusual thing to sell stan- 
dard quality gloves at less than regular 
prices, but on account of congested 
freight conditions we have just received 
our stock of short kid gloves, which 
were ordered delivered in February, to- 
gether with the stock ordered delivered 
at the present time. This makes our 
assortment larger than necessary and in 
order to remedy this, high grade gloves 
will be sold at reduced prices. Every 
pair is fully guaranteed. — Rhodes Bros., 
Tacoma, Wash. 

We are the only direct importers of 
kid and fabric gloves on the Pacific 
Coast; we pay no middleman's profits, 
consequently are able to sell many of the 
most wanted lines at what other stores 
have to pay wholesale; another advant- 
age that benefits our patrons is that 
some time ago we made arrangements to 
take the entire output of certain lines 
from one of the largest and most reput- 
able makers of high-grade gloves, thus 
constantly having in stock a complete 



assortment of all the most wanted styles ; 
our prices are invariably at least a 
fourth less than you have to pay at any 
other store; the following are specially 
priced for Saturday. — Hamburger's, Los 
Angeles, Cal. 

Gloves for spring, black, tans, browns, 
etc., the finest gloves from the famous 
houses of Perrins and Fownes. Selected 
abroad by our own buyers and imported 
direct in bond to Brandeis. — Brandeis, 
Omaha, Neb. 

Every sign post points to a season of 
remarkable glove selling for this store. 
We'll not be surprised at anything, not 
even if our most sanguine expectations 
are surpassed. The prognostications 
are made on quality and values. Never 
such glove values — and we say it ad- 
visedly — as we are offering this season. 
As illustrations a fine French kid glove 
at $1.00. That's a value that will give 
you trouble to equal. And our popular 
Majestic gloves are still selling at the 
same old price, though our Toronto 
store has ben compelled to advance 
theirs. No, this glove scarcity is a wolf 
story. We were so fortunate as to 
place orders a year ahead of time. And 
wasn't that lucky ? — The T. Eaton Co., 
Winnipeg, Can. 

Black or white. Fine quality tricot 
silk. Double tipped fingers. Gloves 
that you may depend upon at a price 
that you'll be happy to pay. Five hun- 
dred pairs to go on sale to-morrow on 
center tables in our glove section. — L. 
Bamberger § Co., Newark, N. J. 

Values out of all proportion to the 
splendid quality of these handsome 
gloves — fine French kid and best French 
make — gloves that will meet the require- 
ments of the most fastidious women. 
Half a dozen pairs are not too many 
for your glove box — not at these prices. 
— The T. Eaton Co., Winnipeg, Can. 

Because these kid gloves are odd lots 
we do not care to bother with them at 
inventory time. To clear them out at 
once we've reduced the price from $1.00 
a pair to only 69c. a pair. They come 
in a fine quality of Italian glace kid in 
black, white, mode, tan and brown, and 
nearly all sizes are to be found. The 
lot is not large, so don't put off coming. 
— Sturtevant's, Zanesville, Ohio. 

Pre-eminently the glove store of Sche- 
nectady. No matter what the demand 
you will find our stock ready to meet it. 
At present we are particularly for- 
tunate in securing some lines consider- 
ably under value.— H. S. Barney Co., 
Schenectady, N. Y. 



GLOVES 



OF SELLING PHRASES 



54,5 



Are unequaled for elegance, style and 
perfect fit. The kid is the finest obtain- 
able. Look for the trademark. Sold 
everywhere by high class dealers. — 
Perrin Gloves, Winnipeg, Can. 

What has made this glove store what 
it is to-day — New Jersey's foremost one 
— can be accounted for by just such 
gloves as follow. Remember, the prices 
are no higher than those of the kinds 
of gloves which even the merchant has 
but little confidence in when he sells 
them to you, doesn't warrant them, per- 
haps wouldn't fit them under any condi- 
tions. Every glove sold here at $1.00 
and upward is warranted. Every pair 
will be fitted if you ask. — S. P. Dunham 
<§■ Co., Trenton, N. J. 

Our gloves are cut from the finest 
grenoble skins. Style, workmanship 
and finish the best that can be produced. 
Plenty of all sizes here in long kid 
gloves, both dressed and undressed kid. 
Finest quality of 16-button, elbow 
length, glace kid gloves, in black, white, 
tan or brown, now selling in Los Angeles 
and everywhere at $4.00 a pair. Are 
here $3.75 a pair. All gloves carefully 
fitted. — C. Cohn, San Bernardino, Cal. 

We have just received our direct im- 
portation of kid gloves, consisting of the 
most correct lengths, colors and kinds in 
the best grades that are produced. 
Gloves for every occasion, from the 2- 
clasp glace kid at $1.00, to the 20-but- 
ton length suede and glace gloves. 8- 
and 12-button lengths glace and suede 
are very popular. As every pair of 
gloves is guaranteed our glove depart- 
ment is a safe place to do your buying. 
— Kennard $ Co., Wilmington, Del. 

An extra pair or two of white kid 
gloves for the chap that is going out 
much this season is not a luxury — they 
are a necessity. These are value-tempt- 
ing enough to warrant many buying half 
a dozen pair. — T. Eaton Co., Winnipeg. 

As good an offering as could well be 
made, both on account of the scarcity of 
really fine Mousquetaire gloves and be- 
cause of the increasing demand. — Abra- 
ham <§• Straus, Brooklyn, N. Y. 

Yesterday's express brought us com- 
plete assortment of all sizes and all the 
shades of tans and browns in both twelve 
and sixteen-button kid gloves. This is 
the real swagger glove for street wear 
this spring. The sixteen-button length 
is $3.75 a pair, the twelve-button length 
is $3.25 a pair. All gloves carefully fit- 
ted. — C. Cohn, San Bernardino, Cal. 

An eight o'clock special in kid gloves. 
Finest French kid gloves 65c. pair, in- 



stead of $1.00, $1.15, $1.50 and $2.00. 
Less to pay for those gloves you have 
entered on your gift list than you had 
expected, for which thank the too prev- 
ious arrival of a large shipment of these 
same kinds — finest French makes. A 
splendid assortment in suede and glace 
kid, in a complete range of colors. — 
T. Eaton Co., Winnipeg, Can. 

Kid gloves have never been so indis- 
pensable for the completion of street 
and evening costumes. And with this 
noted preference in the winter fashions, 
there is a scarcity of skins which make 
kid gloves all the more highly prized as 
gifts. Such has been the abnormal de- 
mand that it is a very evident fact that 
many manufacturers have been unable 
to maintain their customary standard 
of quality in their productions. This 
condition has been avoided in our lines. 
They are being supplied by manufactur- 
ers who anticipated this scarcity. Ac- 
cordingly the same standard of perfec- 
tion is maintained throughout all our 
assortments. This is especially true in 
the matchless Alexandre-made gloves 
from our own factory. To men espe- 
cially we emphasize the advantages our 
lines afford in qualities, assortments and 
prices. — Marshall Field § Co., Chicago. 

Extra excellence in women's kid 
gloves. Brooklyn women who want the 
very finest kid gloves that France has 
learned to make ask for either the "Nar- 
cisse" glove at $1.85, or the "Zara" glove 
at $1.50. They are made exclusively for 
the Loeser store by Trefousse et Cie of 
Chaumont, France — a concern that has 
held the lead in glove making for fifty 
years. They are the finest real kid and 
the finest in every way that Trefousse 
can make. The colorings are exquisite. 
— Frederick Loeser fy Co., Brooklyn. 

Gift gloves are acceptable for Christ- 
mas. Of course a gift of gloves will be 
just as popular this season as ever it 
was, and our glove counters will be the 
popular place to buy them. Finest 
French kid gloves and lowest prices that 
good gloves can be sold at, why shouldn't 
it be ? Each pair put up in a fancy 
Christmas box if you ask for it.— The 
T. Eaton Co., Winnipeg, Can. 

Men's Cross gloves. The famous Lon- 
don gloves which fit best and wear best 
and which every man who has tried them 
prefers above all others. They can be 
bought in Brooklyn only at the Loeser 
store. These gloves are hand sewn with 
spear point backs and with one button, 
which never pulls off. English and bis- 
cuit tans and black and white— Fred- 
erick, Loeser $ Co., Brooklyn, N. Y. 



GLOVES 



546 



ADVERTISERS CYCLOPEDIA 



Men's gloves for Christmas gifts. Just 
inside the Fulton Street entrance to the 
East Building is the best store for men's 
gloves in this city. Boys' gloves are also 
sold here. Care is taken to keep the 
assortment complete in all the makes 
that men prefer. A pair or two of 
gloves is a present any man would ap- 
preciate. — Abraham <$• Straus, Brooklyn. 

Men's gloves are shown in fashionable 
styles from both American and foreign 
makers of sterling reputation. The va- 
riety of styles for street, driving and 
motor wear is very extensive. Prices 
are in all instances very reasonable. 
Dent's English made dress and walking 
gloves are shown in tan, brown, gray 
and white. Updegraff's American made 
dress gloves are now shown in one of the 
Riverside windows. — The Crescent, Spo- 
kane, Wash. 

The long-glove, finger points here. 
There's a dearth of long gloves every- 
where. There's even a great famine in 
short gloves: It has been a glove sea- 
son beyond the most lavish expectations 
of the makers. This store will take care 
of you. We have made arrangements to 
supply this long glove demand. The 
new glove section offers you gloves with- 
out a flaw in the full lengths at $2.50 
and $3.00. In the short lengths at $1.00 
and $1.50. No hard skins that will 
crack with the first few wearings. In- 
stead they're every single one perfect — 
guaranteed so by us. All colors to 
match your gowns. — T. W. Marse $• Co., 
Taylor, Tex. 

Yard's famous glove gifts. We sell 
an enormous quantity of gloves. There 
must be more than the holiday spirit to 
account for it. We think quality ac- 
counts for much, and in no department 
in the Yard stores does quality exert a 
more salutary influence than in the glove 
section. Every glove in it has been 
chosen because we have proved it actu- 
ally the best at its price — and that's 
why a glove gift bought at Yard's is so 
enthusiastically welcomed by its receiv- 
er. — Yard's, Trenton, N. J. 

Glove talk ! That's what this is;- 
you're interested, surely. Sunburned 
hands are growing white again. Evi- 
dences of a summer in the free open air 
are gradually fading out, and additional 
clothing is the necessary transition. It's 
just here warm handwear comes in. To 
combine hand-comfort and style a man 
should wear a superior glove, something 
easily selected from our vast supply, of 
which the following is but an inkling.— 
Manchester-Robertson-Allison, St. John. 

The kind of gloves that are hard to 



get. Not everywhere — in fact in a very 
few stores anywhere — can you find 
gloves like these. Gloves in black and 
white — best styles and qualities — gloves 
of truly high degree — and they look it. 
Not an easy thing to buy good gloves, 
because there are too many of the other 
kinds. But we have more faith in these 
gloves than we have in our friends. We 
know they wear and last. Several pairs 
will not be too many after you see them, 
and the prices couldn't be lower. — Lip- 
pincott S[ Co., Wilmington, Del. 

Golf and cashmere gloves at 25c. for 
women and children; values 35c to 75c. 
This great annual sale of golf and 
cashmere gloves is one of the features of 
the anniversary sale. Each year the 
markets are searched that the offering 
may be more meritorious than in prev- 
ious years. The present collection con- 
sists of an almost limitless variety of 
styles and colorings. Every pair new, 
fresh and shown now for the first time. 
There are all wool gloves in plain colors, 
plaids, stripes and other fancy effects; 
also a variety of sorts knit from mer- 
cerized yarns for those who prefer them, 
choice 25c. — The Crescent, Spokane. 

Don't worry at all because you don't 
know exactly the size of glove that fits 
the person to whom you wish to send a 
pair. We expect to be just as busy the 
day after Christmas exchanging sizes 
as we are the day before selling these 
most satisfactory holiday remembrances. 
And we'll do it happily, too. The color 
scale of the year runs riot among these 
satin-surfaced creations of imported 
kid. They're faithful, tasteful friends 
who choose gloves. The Trefousse, the 
Beatrice, the Centemeri and the Lady 
Estelle. — The Stone, Fisher Co., Tacoma. 

Gloves for Christmas. For Christmas 
gifts that you must send some distance 
kid gloves are very suitable. They are 
easy to send, too, and make pretty and 
useful gifts. We have all sizes and 
shades both in the long and short gloves. 
Prices to suit all. — Jodoin <$£ Davies, 
Spokane, Wash. 

The reputation of Benner, Begg & 
Garvin gloves has been thoroughly es- 
tablished. We have an expert fitter in 
charge of this department. Buying 
gloves at the store is sure satisfaction 
for all concerned. — Benner, Begg $ Gar- 
vin, Grand Forks, N. D. 

The biting sting of winter is in the 
crisp December air, and men's hands 
must be kept warm. We believe that 
the largest and best collection of gloves 
in the State is at Schipper & Block's — 
yes, really ! — Schipper $ Block, Peoria. 



GLOVES 



OF SELLING PHRASES 



547 



This semi-annual sale of French kid 
gloves is an important price event, as 
every woman knows who has purchased 
gloves at the reduced prices which can 
be secured during these semi-annual 
sales. Trefousse et Cie practically con- 
trol the output of high-grade skins for 
glove manufacturing in a large part of 
France, so when a season of scarcity 
comes they are not affected in the same 
degree as the smaller manufacturer. — 
Mandel Bros., Chicago, III. 

For men — mitts and gloves it's a 
pleasure to wear and an economy to buy. 
Warm, comfortable and couldn't wish 
better values, that sums up Tuesday's 
offerings in men's mitts in a nutshell. — 
The T. Eaton Co., Winnipeg, Can. 

A pair of McKay's gloves is the height 
of good taste. We have those good 
quality, snug-fitting gloves that please 
the particular ladies. You will like the 
celebrated Reynier brand in black, white, 
brown and tan; 8, 12 and 16-button 
lengths. — G. D. McKay $ Co., Winni- 
peg, Can. 

Extra. Long French kid gloves worth 
$2.75 and $3.25, Thursday morning, 
$1.98. Women will just revel in this 
dainty snack of bargain news, for long 
gloves, you know, are long gloves this 
season. With coats and shirtwaists be- 
ing worn with shortened sleeves — long 
gloves will be even scarcer than they 
were last summer. — The T. Eaton Co., 
Winnipeg, Can. 

New gloves galore. From every point 
of view — style, quality, splendid com- 
pleteness and price — our glove store pre- 
sents a most pleasing front. We are 
extremely fortunate in still being able to 
announce a most varied and complete 
showing of long gloves, notwithstanding 
a daily increasing market scarcity. See 
our Main street window display. — 
Crews-Beggs Co., Pueblo, Col. 

According to Dame Fashion, long 
gloves will enjoy a greater popularity 
than ever this coming spring. In the 
Loeser glove store you will find a com- 
plete assortment of the best Mousque- 
taire gloves made; the product of the 
best glove makers of France. They are 
here in all sizes. — Frederick Loeser <$- 
Co., Brooklyn, N. Y. 

Reorganization Glove Clearance. — A 
sale that will sweep from our stock 
every odd pair, all broken lines, all 
samples, and all mended gloves at prices 
far below original cost. — Schlesinger $ 
Mayer, Chicago, III. 

Women's Gloves, 55c. — And a Story 
Back of Them. — A factory secured a lot 



of skins — some kid, others fine young 
lambskin— for a certain purpose, but 
they turned out to be too small. They 
are just right for gloves, however, and 
we got the entire lot at much below 
their worth and had them made into fall 
styles. — Wanamaker's, New York. 

There are at all times attractions of 
some kind in this department. Special 
sales and arrivals of new goods are of 
daily occurrence. We call special at- 
tention to our sale of women's fine im- 
ported golf gloves. They are of either 
pure wool or mercerized finish, in plain 
and fancy colors. Most of them with 
long closed wrists; a few with clasps. — 
The Palace, Spokane, Wash. 

Kid Gloves. — Nothing in the way of 
apparel is more satisfactory to a woman 
than a shapely, nice-fitting glove, 
whether it has the glace finish, or the 
soft suede, and nothing is more annoy- 
ing than just when she thinks she has 
capped the climax of fetching toilet by 
drawing on the exactly right shade of 
glove to have it rip or tear. It is our 
especial pains in buying gloves to avoid 
these experiences. We spare no pains 
to secure the very best makes of the very 
best makers. — Olds, Wortman $ King, 
Portland, Ore. 

Clearance Kid and Fabric Gloves. — 
Every lady appreciates the necessity of 
wearing gloves to protect from action of 
wind and sun; and like most other ar- 
ticles of woman's wear, the vast ma- 
jority of women know as much about 
the values as the merchant. In listing 
the numerous lines of gloves below you 
will be able to figure out just how much 
of your pin-money you can appropriate 
in order to fill your glove box. — A. 
Hamburger S/; Sons, Los Angeles, Cat. 

Golf glove weather. When snow is 
flying and the mercury hovering near the 
zero point, it's time you slipped on a 
pair of golf gloves. — Sibley, Lindsay $ 
Curr Company, Rochester, N. Y. 

We don't know where you can find a 
more complete line of gloves than we 
carry. We have gloves made by the best 
makers at home and across the seas. 
Driving gloves, street gloves, dress 
gloves, gloves and mittens for the busi- 
ness man — a combination of style and 
comfort. — Fred M. Nye, Ogden, Utah. 

Suede Lisle and Silk Gloves for Warm 
Weather. — Women may be gloved and 
still be comfortable in these days of 
lisle and silk gloves. So thin and light 
that they are not a bit in the way, but 
they keep one's hands free from dust.— 
Strawbridge § Clothier, Philadelphia. 



GLOVES 



548 



ADVERTISERS CYCLOPEDIA 



Children's Gloves. — Youngsters up to 
twelve years, we mean by "children." 
But mothers needn't bother about the size 
— our salespeople are used to fitting 
children's hands, and know just what to 
pick out when a little tot comes up to 
the counter. Cape gloves for hard wear; 
lined gloves for warmth; mittens for 
school. — Wanamaker's, Philadelphia, Pa. 

Seasonable Gloves at Sharp Reduc- 
tions. — Saturday we begin our annual 
sale of winter gloves. An event teem- 
ing with interest. Goods that you need, 
at a time when your needs are most ap- 
parent. Our glove stock is now at its 
best, every line is complete, every popu- 
lar style and color is represented — 
there's not a size or a finger length 
missing. This sale affords opportuni- 
ties for replenishing your supply of 
gloves at a handsome saving. Prices 
are so low that the thrifty and far-see- 
ing buyers will secure several pairs. We 
have a corps of efficient glove women 
who will fit you carefully, no matter the 
price of the glove you purchase they 
will be fitted to your entire satisfaction; 
almost every staple line of gloves in our 
stock has been reduced for this event. — 
The Broadway Department Store, Los 
Angeles, Cal. 

The Centinerie kid gloves set a stan- 
dard of excellence in softness and pli- 
ability of the skin, superior workman- 
ship and skill in cutting. If you once 
put on a pair you are never satisfied 
with other makes. — People's Store Co., 
Taccma, Wash. 

Could we tempt you with fine kid 
gloves at half price ? We are closing 
out some odd lines of Perrin's and Tre- 
fousse kid gloves at half former prices. 
Not all sizes left, to be sure, but call 
and look over the lines. We may have 
just your size and wanted shade, and if 
so you save half the price. — Crews- 
Beggs, Pueblo, Col. 

Women's Kid Gloves. — The civilized 
world is full of glove trash. Degenerate 
Italian, French, German and Belgian 
gloves are constantly seeking a market, 
and through sham cheapness finding it. 
The retail buyer is responsible for the 



currency of this glove rubbish. Good 
gloves may now be secured cheaply. 
We have divorced low price from poor 
gloves by uniting cheapness and uni- 
formity with honest quality. All our 
gloves are regular in shape, making, 
color. — Chamberlin-Johnson-Du Bose 
Co., Atlanta, Ga. 

Cool Lisle Gloves. — Since we brought 
them out the other day, the corner of 
the glove store where the lisle gloves are 
sold has been one of the busiest spots. 
Reason — such fine lisle gloves were never 
before sold for such small prices. — ■ 
Frederick Loeser $ Co., Brooklyn, N. Y. 

It is practical palmistry that graces 
women's sensitive palms and dexter 
digits with silk gloves— 50c. to $1.00. — 
Chamberlin-J ohnson-DuBose Co., At- 
lanta, Ga. 

Our " Lauretta" and "Carmen " two- 
clasp glace kid gloves, respectively $1.00 
and $1.25 per pair, have special merits 
that must commend them to discrimi- 
nating women. They are made for us 
exclusively, from skins carefully select- 
ed — made in the best possible manner 
by skilled labor, fashioned by the best 
French artists in glove making, produc- 
ed in the leading and fashionable color' 
ings for this season, and absolutely the 
best glove values to be had at these 
prices. Every pair we fit and guarantee 
the wear of. If you have not tried 
either, let us fit you to a pair and be 
convinced of their superiority. — C. S. 
Hills $ Co., Hartford, Conn. 

Gloves to 'start the fall, 65c. When 
you take off fabric gloves, this is the 
kind to put on — the best we know of for 
65c. It is not commonly known that 
there is as great a difference in quality 
among lambskins as among the finer and 
more delicate kidskins. Spongy skins 
that lose their shape when first worn 
never get into this store. Stretch these 
■ — they are elastic and yielding, yet 
spring back into shape again at a touch. 
All the good fall colors are ready — tan, 
mode, beaver, gray, black, all-white and 
white with black stitching. Overseams 
with two clasps. — Wanamaker's, Phila- 
delphia, Pa. 



GLOVES 



OF SELLING PHRASES 



5±9 



GO-CARTS 

It is fitting that the old war-cry of the Administration, 
" The full dinner pail," should have to give way to the 
Rooseveltian slogan, " The full perambulator/' — Spring- 
field Republican. 

± & £ 

Clerkley — Isn't this earlier than your usual time for go- 
ing home? 

Barkley — Yes, but my wife said if I came out by the 3:45 
she'd meet me with the carriage. 

" I didn't know you kept a horse and carriage." 

" Er — er — it's a baby and carriage." 



Baby will bump the rough spots in life 
soon enough. Ease the little toddler's 
way with a buggy — think of the con- 
venience to yourself. — Kelly $ May, 
West Superior, Wis. 

These are the days that baby would 
enjoy a carriage ride — these are the days 
mother does not feel like carrying it — 
both mother and child will be happy in 
the possession of one of our handsome 
carriages or go-carts. — Freimuth's, Du- 
luth, Minn. 

Of course you know that baby bug- 
gies are entirely out-of-date. Go-carts 
are the only practical baby vehicle now 
in use. Their durability is due to the 
fact that the back can be lowered or 
raised according to the whim or need of 
the baby. The foot can also be raised 
or lowered independent of the back. 
This makes it possible to utilize the go- 
cart as a cradle or a chair. — Barker 
Bros., Los Angeles, Cal. 

It's a trying time for babies — this 
month and next — and if you want yours 
to be healthy, don't neglect the daily ride 
in a go-cart or carriage. If you haven't 
bought yet, don't put it off any longer, 
but just come here and get it. — Brown 
Bros., Cleveland, O. 

For Airing the Baby. — The best con- 
veyance is a Go-Cart. This opinion is, 
of course, based upon the utility, dur- 
ability and attractiveness of OUR Go- 
Carts. They are light to push and easy 
to manipulate.- No wrench is necessary 
for the wheels. — The Chamberlin Furni- 
ture Co., New Haven, Conn. 

Baby's health, is, or should be, a 
source of much consideration ! Lay 
early the foundation of a life free from 
physical ailments by giving your child 
every possible opportunity to take ad- 



vantage of health-giving elements. Fresh 
air and sunshine are absolutely essential 
to baby's welfare, and are the two best 
and most inexpensive doctors to be had. 
Let us show you our carts for the little 
folk. — Alfred Edmondson, Morecombe, 
England. 

A pleasure for baby and comfort for 
you. This city is full of mothers that 
are tied at home because they are not 
strong enough to carry baby and the 
common style of go-carts can't be taken 
on the cars. No picnics or outings that 
would do both mother and child a world 
of good. The Interurban go-cart can 
be folded up as shown in the picture 
and carried under the arm. — Miller fy 
Barley, Marion Ind. 

" Prince Baby " has an added new- 
ness to his go-cart this season; it is 
collapsible. This differs from the fold- 
ing style. The collapsible go-cart is full 
size, and so constructed that with a push 
here, a lift there and a twist in another 
place, the running gear closes in on it- 
self beneath the body of the vehicle — 
and when collapsed the go-carts take up 
but little more space than a sitting room 
chair; quite an important feature when 
space is limited, and a big improve- 
ment over the old room-taking build. 
These go-carts are made by Heywood, 
and all come upholstered; all the springs 
are elliptical, making a very " elastic " 
vehicle — thus neutralizing jolts side- 
ways as well as forward and backward. 
Another excellent point about these Hey- 
wood go-carts is that the pusher goes 
to the gear giving what is termed 
" ground " control of the vehicle — a 
more sure control by the one propelling 
than if the pusher were attached to the 
body of the cart.— Gimbel Bros., Phila- 
delphia, Pa. 



GO-CARTS 



550 



ADVERTISERS CYCLOPEDIA 



Go-Carts and Baby Carriages. — It is 
hardly fair to the little ones to keep 
'em housed when you can send them out 
in charge of a nurse or one of the other 
children in a comfortable go-cart or 
carriage which we price to you cheaply. 
The expense is but nominal and the bene- 
fit to the child great. — Hamburger's, 
Los Angeles, Cal. 

We enjoy talking to the woman who 
is interested in bargains. These high 
grade go-carts and carriages come un- 
der that heading. Equipped with all 
the latest improvements known, such as 
steel running gear, auto wheels, rubber 
hub caps; has deeply tufted and detach- 
able upholstering of finest French velour 
in beautiful color combinations, and 
fine lace cover. Having bought a tre- 
mendous number, and not wanting to 
carry them over, we offer them to you 
at a great saving. They are smart, of 
endless variety, and very serviceable. 
They seem to be in a class by them- 
selves — a particularly noticeable feature 
being that the less expensive kinds pos- 
sess the same style, finish and artistic, 
workmanship of the more expensive 
ones. You can buy them with the posi- 
tive assurance that they are reliable 
throughout, no matter what price you 
pay for them. — B. G. Carpenter, Wilkes- 
Barre, Pa, 

A special drive on go-carts for this 
week. Baby's health is, or should be, 
a source of much consideration. Lay 
early the foundation of a life free from 
physical ailments by giving your child 
every possible opportunity to take ad- 
vantage of health-giving elements. Fresh 
air and sunshine are absolutely essential 
to baby's welfare, and are the two best 
and most inexpensive doctors to be had. 
Let us show you our carts for the little 
folk. — Colin Bros., Spokane, Wash. 

Nothing is better during bright sum- 
mer days than long jaunts in the great 
outdoors. Little feet soon tire, though. 
And here is where one of these go-carts 
is needed. Light and easily handled, 
yet strong and durable, they meet every 
requirement perfectly. — A Brown \ 
Son, Schenectady, N. Y. 

Our line of go-carts from $6.50 to 
$30 are just the proper article to give 
baby an airing. Plenty of fresh air 
will make your baby healthy and good 
natured. — Frank Pryor, Pueblo, Colo. 

When the President comes. When 
President Roosevelt comes to Joilet he 
will be proud to see what Joilet can 
show in the way of big families. Joliet 
leads in this State. You'll want a nice 
baby carriage or go-cart in which to 



take the baby out to see the president. 
The best place to buy them is of G. L. 
Vance, Joliet, III. 

Mid-Summer clearance time finds ua 
overstocked with Folding Go-Carts. 
Radical reductions placing them in easy 
reach of all, makes them all the more de- 
sirable. There's sufficient time left this 
summer and fall in which to use them 
to best of advantage. — The 14th St. 
Store, New York. 

We have most positively determined 
not to carry over a single cart. We 
realize that they will not be in fashion 
when snow is on the ground, and our 
storage room is scarce. — The Georke 
Co., Newark, N. J. 

Buy a Heywood cart for baby. You 
won't be satisfied with an ugly, awkward 
go-cart for the baby. The little one 
deserves the very best that's to be had — 
in other words a Heywood cart. — 
Rhodes, Haverty Furniture Co., Atlan- 
ta, Ga. 

They're real bargains. Marked down 
a lot of our best go-carts and baby car- 
riages, need the room. Several styles in 
our window with prices plainly marked. 
Glad to show you, others inside. It's a 
real opportunity to save money. Better 
investigate. — /. Crawford Green fy Son, 
Troy, N. Y. 

Another lot of those small reclining 
go-carts just received. They are very 
handy carts and have proven very pop- 
ular this season. They fold up, have 
adjustable back and front, heavy tires, 
bicycle wheels and patent foot brake. 
They are roomy, substantial, comforta- 
ble and cost but very little to buy.— 
The Fair Store, Binghamton, N. Y. 

We are showing a complete line of 
up-to-date go-carts and baby carriages. 
These goods come from the foremost 
makers of the country and have all the 
new and desirable features. They are 
certainly beauties and should be in- 
spected by all intending purchasers. You 
will find the prices and quality right. — 
Simpson's, Elmira, N. Y. 

Beautiful weather to give baby an out- 
ing. This special in go-carts will help 
you to secure a good one reasonably. — 
Chapman $■ Co., Brooklyn, N. Y. 

Sample go-carts to go. — Schlesinger fy 
Mayer, Chicago, III. 

You won't be satisfied with an ugly, 
awkward go-cart for the baby. The lit- 
tle one deserves the very best that's to 
be had — in other words, a Heywood cart. 
— Rhodes-Haverty Furniture Co., At- 
lanta, Ga. 



GO-CARTS 



OF SELLING PHRASES 



551 



Don't Carry, but Wheel Your Baby. — 
If you have hesitated because of the at- 
tendant expense of a suitable cab, just 
apply common reasoning to what you 
should get for your money — and if you 
are satisfied that you are getting more 
than your money's worth — do a little ju- 
dicious investigating in one of these per- 
ambulators, and feel satisfied that you 
are not asked to pay exorbitant prices 
for the comfort you derive from wheel- 
ing your baby; and realize that it en- 
ables you to either take baby out with 
you or send it out in charge of some 
competent person. — Hamburger's, Los 
Angeles, Cal. 

If baby had its own way it would be 
out in the fresh air and sunlight almost 
every hour of the day in one of these 
comfortable go-carts enjoying those 
helpful gifts of nature that put color 
in the cheeks and lustre in the eye. — W. 
S. Aaron, Altoona, Pa. 

Baby Carriages and Go-Carts. — Easy 
choosing from our line of forty odd 
beauties. Here you'll find the prettiest 
parasols in New Bedford — quite differ- 
ent from the carriage man's stock, for 
our business brings us in touch with the 
lace workers, and we buy this part of 
the carriages — also at first hands. — C. F. 
Wing, New Bedford, Mass. 

All the new vehicles for little folks to 
ride in are now here and ready for the 
outings which this bright spring weather 
invites. — The Wanamaker Store, Phila- 
delphia, Pa. 

The fact that we sell a goodly share of 
the go-carts sold in Binghamton speaks 
for itself. It shows that we have the 
most complete line, the best and strong- 
est makes and the very best values. Our 
carts are made of the very best reed, are 
adjustable and folding, have cushion 
rubber tires, ball-bearing wheels, anti- 
friction wheel fasteners, patent brake 
and dozens of other good features. They 
are light, easy running and very sub- 
stantial. We show fully 100 different 
styles, at all prices from $2.50.— The 
Fair Store, Binghamton, N. Y. 

The Alwin Folding Go-Cart.— That 
folds as flat as a Sunday newspaper and 
is not very many times more heavy — 
yet so strong it can be subjected to al- 
most any treatment. It is not a compli- 
cated machine that can be used as a ta- 
ble, a lawn seat, hammock or a lawn 
mower — it is a simply constructed, per- 
fect little go-cart, made of finest steel 
tubing, rubber tired wheels, leather cloth 
cushioned seat and beautifully nickeled 
and enameled metal parts. It is strong 
enough to bear the weight of a grown 

GO-CA 



person, yet within a few seconds it is 
collapsed and folded into so small a 
package that it may be stowed away in 
the tiniest cupboard or pushed under the 
bed. If you are boarding, traveling, 
visiting or living in a small apartment- 
even one room — this is the go-cart for 
you — at $9.98. — Abraham $ Straus, 
Brooklyn. 

These Go-Carts are highest grade 
manufacture — from such fellows as 
Heywood Bros, and Wakefield, Block, 
Dann and Monumental. All made of 
fine reed, handsomely finished; fitted 
with the newest auto running gear; green 
enameled wheels with rubber tires and 
rubber hub caps; reclining back and ad- 
justable dasher. Some have China han- 
dles. — Adams Dry Goods Co., New York. 

The season is here when baby will be 
on the street more than in the house: 
that is why we are so well prepared with 
baby carriages and go-carts; we have 
them at all prices, but at whatever price 
they are marked you are assured they 
are less than elsewhere. — Whalen Broth- 
ers, Brooklyn, N. Y. 

Folding Go-Carts. — What a marvel of 
lightness and compactness is this folding 
go-cart ! When you go to the park, lake 
or country, the go-cart is easily carried 
on the car or train and your little tot can 
enjoy her equipage. — Sibley, Lindsay <$[ 
Curr Co., Rochester, N. Y. 

To make room for Xmas we want to 
sell all our go-carts this week. We have 
them from the simple fold-up kind to 
the most elaborate Block make — made 
like a $2,500.00 auto. See our fold-up 
cart for $3.98. It's the most sensible 
vehicle ever invented for ma, pa and 
the baby. See how little priced the other 
kinds are. — A. D. Matthews' Sons. 

Give your heir the air in one of our 
go=carts with light running and noiseless 
gears (wheels being fitted with rubber 
tires) and soft " springy " springs. 

" Our " go-carts make baby's afternoon 
out one of continued pleasure, both to 
baby and mother. Call in and see our 
new styles. — John Newson, Charlotte- 
town, P. E. I. 

Another great opportunity for you 
to economize. We have purchased the 
entire surplus stock of a prominent fac- 
tory at a great price sacrifice. You've 
never before had so great a chance to 
buy high-grade go-carts at such a low 
price. We have an immense variety all 
new 1905 patterns with all the latest im- 
provements. If you have any idea of 
buying a go-cart we are quite sure you 
cannot afford to miss this sale.— Den- 
hard Co., Louisville, Ky. 
RTS 



552 



ADVERTISERS CYCLOPEDIA 



We have just received a shipment of 
Go-Carts, which are longer and roomier 
than other kinds. The automobile gear 
is as light and easy running as a bicycle. 
— Schipper £ Block, Peoria, III. 

Baby's go-cart to-morrow should be 
one of the compactly folding carts that 
you can shut up like a camp chair and 
take on train or trolley. Relieves you 
of the fatigue of carrying baby and is 
not cumbersome in itself. — Strawbridge 
$ Clothier, Philadelphia, Pa. 

The "Heywood" Go-Carts are rightly 
named the " Go-Carts of Quality " and 
the leaders in styles and new improve- 
ments — elliptical springs, automatic 
clamp, patent wheel fasteners, metal 
handles with wood grips and cushion 
tires. — S tic kley -Brandt Furniture Co., 
Binghamton, N. Y. 

We picture here a few of our easy 
running Wakefield Go-Carts, both the 
folding and reclining styles. The bodies 
are made from selected hand woven rat- 
tan, finished in shellac, and the gears are 
of steel, enameled a brewster green. All 
wheels are striped and rubber tired. The 
reclining styles are fitted with Al grade 
of cushions and parasols, which may be 
had in any color desired. The reclining 
adjustment operates both back and dash 
from one point and is one of the ex- 
clusive features of the line. — The Grote- 
Rankin Co., Spokane, Wash. 

We only quote two styles as a crite- 
rion of price reductions for the entire 
line of celebrated Gendron carriages and 
go-carts, which is equal to the best 
makes in the country. — The Palace, Spo- 
kane, Wash. 

Fine weather for the new baby. 
There's health in every breath of fresh 
air. Give the baby a chance to be 
healthy. To help you do this and so you 
may have a new go-cart for the holiday 
we are giving a straight 10 per cent, off 
every carriage and go-cart in the store. 
— A. M. S outer $■ Co., Hamilton, Ont. 

English perambulators, reduced prices. 
Handsomest and best made. They come 
from Simmons, of London — only 18 of 
them, and we will not order duplicates 
at these prices. The reductions are made 
as a pre-inventory offer — the maker's 
prices are the same as ever — the loss in 
this instance is ours — the gain yours. 
$36.48, $37.98, $44.98 and $40.48.— Abra- 
ham $ Straus, Brooklyn, N. Y. 

The baby should have frequent airings 
these summer days, and if the mother 
has a go-cart it will be no trouble at all 
to give him a daily spin. — Gable $ Co., 
Altoona, Pa. 



Baby ought to be provided with a nice 
and comfortable go-cart for its daily 
outings. While the little one enjoys the 
benefits of sunlight and fresh air, 
mamma or nurse derives benefit from 
the exercise outdoors. — W. S. Aaron, Al- 
toona, Pa. 

Better values in baby carriages and 
go-carts. We always lead in this line 
with larger and better assortments, low- 
er prices and easier credit terms. 
Forty styles of go-carts and carriages 
to choose from — every one new, with or 
without leather hoods and lace parasols. 
Special values in the new English per- 
ambulators with leather tops. — The 
Household, New Bedford, Mass. 

The new baby coaches. Just arrived 
in time to go out to the little tots any 
nice mild day when sunshine will bring 
the roses in baby's cheeks. We never 
showed so many pretty styles nor priced 
them at such little figures. — Kaufman's, 
Trenton, N. J. 

In winter weather prepare for spring. 
The new go-carts and baby carriages 
are here. A fine line and one that will 
command your admiration. — C. F. Wing, 
New Bedford, Mass. 

Baby carriages. Too previous? Not 
a bit of it. There are many bright, 
sunshiny days at this time of the year, 
and to get the youngsters out in the 
clear fresh air is too important a matter 
to bother about the date. — Flint § Bar- 
ker, Fall River, Mass. 

Give the baby a sun bath. All 
mothers know that there is nothing to 
compare with sun and light and good 
fresh air to bring the roses to the 
little cheeks of their toddling sons and 
daughters. Our baby carriages are built 
to off-set the stuffiness and lack of venti- 
lation so common in the cheaper grades, 
and what we want to sell you will be 
found to be the cheapest in the end. 
Built for honest service at an honest 
price. Every mother takes an honest 
pride in her little ones. She wants her 
baby to have just as pretty and comfort- 
able a carriage as anybody's baby.— 
Morey Furniture Co., Bangor, Me. 

It shows that we have the most com- 
plete line, the best and strongest makes 
and the very best values. Our carts are 
made of the very best reed, are adjust- 
able and folding, have cushion rubber 
tires, ball-bearing wheels, anti-friction 
wheel fasteners, patent brake and dozens 
of other good features. They are light, 
easy running and very substantial. We 
show fully 100 different styles, at all 
prices, from $2.50.— The Fair Store, 
Binghamton, N. Y. 



GO-CARTS 



OF SELLING PHRASES 



553 



More new go-carts are here. Beauties, 
every one. With restful reclining backs, 
easy springs — and parasols so carefully 
lined as to be proof to the glare of the 
summer sun. There's real merit as well 
as beauty in our baby vehicles — and we 
are sure you'll buy when you get the 
prices. — C. F. Wing, New Bedford, Mass. 

Our go-carts are the Pullman cars of 
Babydom. A mighty bargain is the 1903 
adjustable go-cart. — The Economy, 
Scranton, Pa. 

Have you a little baby in your home? 
Then by all means take him out in the 
air every fine day. There haven't been 
so many good ones lately that you can 
afford to miss any of them! We've got 
such a pretty line of carts that you 
should have no trouble in getting suited. 
Made with the bicycle tubing gear and 
good, thick rubber tires, and made in a 
manner that is sure to appeal to the 
person who is looking for style as well 
as stability. Our carts are made by 
manufacturers with years of experience; 
manufacturers who have profited by their 
past mistakes and who now offer you 
go-carts and carriages that are practi- 
cally perfect. These carts come in every 
conceivable style, but to-day we call your 
attention to the Alwin folding cart, the 
original one of its kind. There are many 
copies of this cart, but none of them 
have quite caught the point of construc- 
tion that singles the Alwin cart out of 
a crowd. Very light weight, nickel 
trimmed and will fold so that it can be 
put in a suit case for traveling. They 
are even made with a folding leather 
hood like the larger carts. — Lippincott 
<$£ Co., Wilmington, Del. 

Come and see the difference in go- 
carts. When you come to look over the 
immense line of go-carts and baby car- 
riages, you'll be able -o see the real per- 
fection in manufacturing, and it's all in 
the " making " and materials whether 
you get your money's worth or not. 
We'll show you the best go-carts built — 
we'll show you every modern device for 
durability and comfort, and the prices 
are sure to be within the reach of all. — 
Hurley-Tobin Co., Trenton, N. J. 

Go-carts and carriages in all the latest 
models, from the little folders to the 
stylish English perambulators. All 
strongly constructed with enameled run- 
ning gear; light and durable. Some with 
heavy roll sides. They are »the handsom- 
est carts we have ever shown, but sooner 
than carry them into another season we 
have made these radical reductions. 



Come and see the new figures. — Edio. H. 
Brennan, Wilmington, Del. 

We have now ready for your inspec- 
tion our 1907 line of English perambu- 
lators, folding and reclining go-carts 
with all the latest patented attachments, 
and the newest fads and prettiest de- 
signs from all the high-class builders 
of baby vehicles, such as Hey wood, 
Wakefield, Whitney and Block, and our 
prices are the lowest. All have rubber 
tires. — The Golden Rule, St. Paul, Minn. 

Sixty-five bright new patterns for your 
selection, all the best makes, including 
the block. Come in, look them over. We 
have a style that will suit you. Folding 
go-carts, $2.50 up. Regular go-carts, 
$6.00.—Meharg's, Wilmington, Del. 

There is no time like the present to 
get a go-cart for the little one. The 
weather is fine, and he will just crow 
with delight at the prospect. His cheeks 
will grow ruddy and the fond mother 
will be delighted. Our line is very com- 
plete and makes possible an entirely 
satisfactory selection. All important 
improvements are found on our go-carts, 
such as the folding and reclining de- 
vices, parasol attachment and brake. The 
reed work is carefully selected to avoid 
imperfections; the frames are made of 
thoroughly seasoned hardwood; the tires 
are made of best rubber, and the cush- 
ions and parasols are of best quality. 
Make your selections while the line is 
at its best. — Goble, Pratt $ Bobbins, 
Spokane, Wash. 

Baby carriages and go-carts, low- 
priced. All kinds and all prices to choose 
from — a new consignment, a wider 
range, has just arrived. English, Cana- 
dian and American styles — the newest 
designs — some fold up into little more 
than half full size. They range from 
plain but comfortable folder with hard- 
wood seat, fancy feed back and rubber 
tires, to the luxurious style with adjust- 
able drop front, reclining back, rubber 
tires and foot brake. Beautifully up- 
holstered, with silk or lace all-over para- 
sol. Better values can't be found — nor 
as good. — The T. Eaton Co., Winnipeg. 

Baby's trip around the block. Baby's 
best outing days come with the month of 
May and a trip around the block in a 
Doyle carriage, perambulator or go-cart 
brings very real returns in health and 
good nature. Our new spring lines of 
juvenile wheeled goods are the handsom- 
est you ever saw, and a look at them will 
do both you and the baby a world of 
good — so also will our fairest of prices 
and terms.— M. Doyle's Sons, Troy, N.Y. 



GO-CARTS 



554< 



ADVERTISERS CYCLOPEDIA 



GROCERIES 



To-day no credit comes to you 

For being noble, wise or great; 
The advertisers say it's due 

Entirely to the foods you ate. 

— Washington Star. 



Silver Moon Coffee will help to make 
your breakfast one of the pleasantest 
memories of the day. All who drink this 
coffee can not fail to appreciate it on 
account of its flavor and delightful 
aroma. — Oliver Finne Co., Little Rock. 

Peeled Peaches. Handsome, bright, 
soft, mellow peaches, free from skin. 
They looked so good we couldn't resist 
buying all we could lay our hands upon. 
After we tried 'em, we were glad we se- 
cured them. Buy all you can use, they'll 
be gone in a jiffy. — McCaffrey, Phila- 
delphia, Pa. 

Our famous Mocha and Java Blend. 
More of our customers drinking it than 
any other one kind. Roasted fresh every 
day and blended by a man who knows 
how to blend coffee. Makes a rich, fra- 
grant, strengthening coffee with a most 
delicious flavor. — H. Jevne, Los Angeles. 

Coffee Knowledge. If we didn't know 
just how to roast coffee to a nicety we 
wouldn't have a coffee roaster. If we 
didn't know how to blend coffee per- 
fectly we would hire someone who did. 
And if we didn't know that Alley's 
Fancy, roasted fresh daily, is the best 
coffee in New Bedford, we wouldn't tell 
you so. — A. G. Alley, New Bedford. 

Cider Vinegar. The real thing. Clear 
as crystal, with a clean, clear-cut flavor 
that adds a zest to appetite. One of the 
most necessary of ingredients in the 
perfect mince pie. Not always to be 
had for the asking, but we make it a 
point to constantly carry it in stock. 
Send in your jug to-day before you for- 
get it. — O. C. Elwell, Portland, Me. 

Malt Wheat Biscuit. This is some- 
thing entirely new. The most healthful 
and perhaps the most palatable health 
biscuit you've ever tasted. Had a couple 
of samples sent us, gave one to a lady 
to try. Reply was, that they were fine. 
They're ready to eat, just as they are. 
Call and try them — testing is the best 
way to judge. — Gedney's, East Orange. 

Libby's Chicken Loaf. — A very de- 
sirable article, indeed, for luncheon or 

GROC 



picnic supplies. Fresh, dainty and de- 
liciously flavored chicken, finely minced 
and delightfully spiced. Put up in con- 
venient sized key-opening cans. Turn 
the key and an appetizing lunch is ready 
in an instant. — McCaffrey's, Phila- 
delphia. 

A man is what he feeds on. The bet- 
ter his food the better is the man who 
eats it. A man who wishes to be healthy 
will buy his foods where he knows he 
will get them pure and high grade, and 
our reputation for reliability in this line 
is unquestioned. Our canned goods are 
the best made; our cereals and foods are 
from the choicest kernels, and our fancy 
and staple goods are without a peer. — 
/. S. Carver $ Sons, Ogden, Utah. 

Potato chips, sliced thin, fried just 
right, and served while they are fresh 
and crisp, make a most appetizing addi- 
tion to any meal. Our potato chips ful* 
fill every requirement. We get them 
fresh from the frying pan; order only 
enough for immediate use; and so can 
guarantee their crispness and fine flavor. 
If you will only try our toothsome chips, 
you won't wonder why we sell so many 
of them week after week. — J as. H. Snow 
$; Co., Bangor, Me. 

Good Mocha and Java Coffee. — Some 
grocers will mix any kind of coffee to- 
gether and call it " Mocha and Java." 
Our policy is different. We buy the 
finest Mocha coffee we can get and we 
buy the finest Java. We roast it our- 
selves, skillfully, not over done so that 
all the goodness is cooked out of it, 
but just right. Then comes the blend- 
ing, and upon the skill of the blending 
depends the final goodness of the coffee. 
Our Mocha and Java is blended by men 
who have had years of experience at it 
and blend it to your taste exactly. For 
this pure Mocha and Java coffee, roast- 
ed and blended and cared for with all 
this skill, we ask only 40c. the pound. 
How many times do you pay more than 
this for a coffee not half so good ? — H, 
Jevne, Los Angeles, Cal. 
ERIES 



OF SELLING PHRASES 



555 



Soups All Prepared. — With a can of 
our good soups in the house, all ready to 
serve with heating, you'll be prepared 
for most every emergency. If company 
happens in, if you want something good 
to eat in a hurry or at any time when 
you want a delicious, appetizing soup, 
it's ready for you if you have one or 
two of these cans of prepared soups on 
your shelf. There's every variety and 
the soup could not be finer. — H. Jevne, 
Los Angeles, Cal. 

Golden German Salad. — Not a salad 
dressing. It's a combination of vege- 
tables and rich spices. A condiment 
that is especially pleasing to the palate, 
and very appetizing. — Gedney's, West 
Orange, N. J. 

It's not hard to keep the family in 
good humor if you have good, whole- 
some things to eat. You can select a 
delightful lot of good things here. They 
are the nicest and best specialties of the 
season. The quality makes them a 
pleasure — our price makes them an econ- 
omy. — O. W. Johnson fy Bros., Gales- 
burg, III. 

Claret and Raspberry Shrubs. — Either 
of these charming fruit juices combined 
with ice water makes a beverage at once 
refreshing and stimulating, without any 
deleterious after effects. Being made 
from the true fruit and by reliable and 
trustworthy manufacturers, you can rest 
assured of their purity and wholesome- 
ness. — McCaffrey's, Philadelphia, Pa. 

"When the Frost Is On the Pump- 
kin." — Shorter days and longer nights 
now. Soon a nipping frost and the 
leaves will glow with crimson and gold. 
Then appetite, sharpened by the crisp, 
invigorating morning air, will plead for 
biscuits and smoking pancakes deluged 
in maple syrup. — Austin, Nichols fy Co., 
New York. 

An appetite for good things to eat is 
born in one. If that appetite is not 
properly cared for nothing will "taste 
right." With us you can find the best 
the grocery market affords. — Comrie, 
Kenton, O. 

Do you enjoy your meals during the 
hot weather ? There is no reason why 
you should not. Eat good fresh gro- 
ceries and you will be all right — the 
kind we sell, for instance. Not a stale 
article finds its way into our store. 
Nothing is sold over our counters that 
is not just right in every respect. — M. F. 
Delahant, Albany, N. Y. 

Our fall stock of pure, fresh foods 
were never so varied and complete as 
they are at this season. Every day large 

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shipments are being received of the new 
supplies — canned goods of all the choic- 
est kinds, bottled delicacies, fresh new 
cereals and farinaceous foods, fruits 
and vegetables — everything that is most 
wholesome and nutritious. The quality 
is kept up to the high water mark and, 
as usual, we cut our retail prices down 
to the very smallest fraction of profit 
over actual cost. No grocery house in 
the world buys closer than we do and 
none can sell the same goods for so small 
a price. That is why all our customers, 
make a saving on every purchase, and 
every housekeeper who wants the best 
for the least money trades at one of our 
stores. — James Butler, New York, N. Y. 

Cheap coffee is a poor investment. 
What is the use of drinking coffee un- 
less you can do so with pleasure ? 
Cheap coffees have that heavy muddy 
taste that will spoil any meal no matter 
how elaborate it would be. The differ- 
ence between good coffee and cheap cof- 
fee is so great that we can't see how 
some people can buy some of the pre- 
parations masked as coffee. — Lehman $■ 
Co., Trenton, N. J. 

Welcome Home Again. — Now that 
you're back from your vacations, from 
the seashore and the mountains, open- 
ing your houses for fall and winter, we 
take this early opportunity of again re- 
minding our old customers and every- 
body else of the completeness of our 
store service and the price advantages 
to be gained by trading here. We can 
supply your table with the choicest of 
everything — groceries, meats, vegetables, 
bakery goods, fruit and fancy delicacies 
of all kinds, without any fancy prices. 
To those who are about to stock up their 
pantry, this list will prove a money sav- 
er. — Alley's, New Bedford, Mass. 

Sweet pickles, sour pickles, chow-chow 
and onions — too many of 'em here and 
they're not selling as fast as we'd like. 
— McCaffrey's, Philadelphia, Pa. 

Table grapes. — Red Emperors and 
Cornichons — sweet, juicy, highly flavor- 
ed and delicious. Grown in the Santa 
Cruz mountains; hand assorted and re- 
packed. Like most nice things, they are 
only found here. Order some — you'll be 
delighted. — Ludwig $ Matthews, Los 
Angeles, Cal. 

New buckwheat honey. — The first lot 
of buckwheat honey we've received this 
season, and it's very fancy, the finest 
quality we have had in years. That 
rich, dark, fine flavored, pure buckwheat 
honey that so many are fond of; fact 
is, many prefer the flavor to the white 
clover.— Gedney's, East Orange, N. J. 
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ADVERTISERS CYCLOPEDIA 



The most fastidious epicure will here 
find everything suited to his taste, while 
the economical housewife will find every 
known brand of staple food at the low- 
est possible prices consistent with high 
quality. In fact, this grocery store of 
ours will more than hold up the well 
known high standard of the Simpson, 
Crawford Co. — Simpson, Crawford Co., 
New York. 

Making Salads. — You can't make a 
good salad with poor Olive Oil. That's 
sure. And you can't be sure of getting 
good Olive Oil unless you buy at a store 
where only that kind is sold. Our Olive 
Oil is strictly pure, every drop. It is 
"first press" — the richest and best-flav- 
ored to be had — and works into the most 
delicious salad dressing you ever tasted. 
— /. H. Snow «$• Co., Bangor, Me. 

Sardines — All Kinds. — That means all 
good kinds. And then there are all sizes 
and all prices, so that we can fill any 
order for Sardines you may send us. 
The genuine French Sardines and the 
Domestic, and we have some California 
Sardines as fine as any we get from any 
place else. Sardines are delightful, cool 
food for summer, especially fine when 
you get such high quality as we carry. 
Plain Sardines, Sardines packed in truf- 
fles, vegetables, tomato sauce and mus- 
tard, and the splendid boneless sardines. 
— H. Jevne, Los Angeles, Cat. 

Your boy or girl buys at any of our 
grocery stores with every assurance that 
they will receive the same fair and cour- 
teous attention that would be accorded 
to yourself. No expert knowledge is re- 
quired when dealing with us. Our prices 
are always the lowest. Quality governs 
the price and price the quality. The 
dime or the dollar of a child will go 
as far and bring you as much value as 
the same amount in the hands of the 
wisest food expert. This absolute cer- 
tainty of getting what you pay for (and 
saving money on every purchase) is one 
of the foundation stones on which James 
Butler has reared the largest, most pop- 
ular and most satisfactory retail gro- 
cery business in the wide world. — James 
Butter, New York, N. Y. 

Our lines of canned vegetables, jams, 
jellies and preserves are the finest put 
up in tins and glass in this country and 
Europe. We sell them in dozen lots at 
wholesale prices. You will find it emi- 
nently to your advantage to buy your 
fancy groceries from us in quantities. 
— The Lathrop Company, Hartford. 

And said the "Golden Gate": "Not 
everyone cares for high-grade coffee; 
some prefer the cheap, rank kinds. Some 

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dealers prefer to handle bulk goods in- 
stead of coffee packed in aroma tight 
tins. I'm uniform in quality; I was 
aged in my native country; I'm smooth 
drinking — rich — aromatic ; I'm full 
weight (honest). With all this in my 
favor I cannot fail to please. I'm 
'sold on merit,' merit will win!" — J. A. 
Folger Q Co., San Francisco, Cal. 

Tea is a very healthful drink if prop- 
erly made — and good tea. And it isn't 
necessary to pay an awful price for it. 
Some of the most particular tea drink- 
ers declare that Montauk has a smooth, 
delicate, soothing, sweet, aromatic, just- 
strong-enough flavor that no other teas 
have and we sell it in great quantities at 
the regular price, which is much lower 
than the same quality can be purchased 
anywhere else. Other teas may be more 
expensive but we do not know of any 
better flavored. Carefully selected 
leaves, perfect blending, great care in 
packing cleanly, net weight pound boxes 
have made them the most favored teas 
in Brooklyn. No mail, telephone or 
hurry box orders filled. Teas sold to- 
morrow will be delivered during the 
week. — Abraham <% Straus, Brooklyn. 

The Japanese are the most persistent 
consumers of tea in the world. They 
drink it at all hours, in all circumstances 
and in great quantities. And they are, 
moreover, less afflicted with "nerves" 
than any other people on earth. Better 
still, tea drinking entirely destroys and 
annuls all craving for alcohol; a tea 
drinker is never a drunkard. Drink tea 
yourself, and give it to your children 
ad libitum. But always get the best. 
We carry pretty well every known va^ 
riety of tea, and sell it very close to 
cost. — Torraine, New Bedford, Mass. 

We want to see the people who are 
careful about the quality of their gro- 
ceries. Whatever business we may build 
up we expect for it to stand upon merit. 
In buying we select only pure, whole- 
some goods, and if they are not just 
as we represent them to you, we will 
cheerfully take them back. On that basis 
we invite your trade. — A. L. Young, 
Baraboo, Wis. 

A Little Talk About Butter. In buy- 
ing butter there are just two things 
which have weight with the consumer — 
price and quality. Poor butter is ex- 
pensive at any price. For a good ar- 
ticle everybody is willing to pay a fair 
price. Our prices are not simply reason- 
able, they are extremely low. Our quali- 
ties are not merely fair, they are abso- 
lutely the best. — Cobb, Bates <$; Yerxa, 
Taunton, Mass. 
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557 



Good coffee isn't accidental! You 
must make it from well cared for, well 
fed coffee beans that have been properly 
cleaned and knowingly roasted. For you 
can't make good coffee from improperly 
nourished, dirty and improperly roasted 
coffee beans. We secure our coffee from 
the best coffee plantations of the world. 
It is "upland" coffee, slowly grown in 
the clear, cool, pure air of the moun- 
tains. So that the coffee bean extracts 
to the full its rich fragrance and aro- 
matic flavor from the bounteous soil. 
Seal Brand coffee is rich in the two brain 
nourishing and body building principals 
that make good coffee — Caffeine and Caf- 
feone. And because it is well grown, 
well roasted coffee, there is no trace 
of any injurious ingredient usually found 
in poorly nurtured, improperly roasted 
cheap coffee. There is absolutely no in- 
jurious Caffeic. For Seal Brand coffee 
is certified coffee ! It has behind it our 
guarantee for quality. It will make you 
a rich, nectar-like, health-giving bev- 
erage. It is all good coffee. — Chase fy 
Sanborn, Boston, Mass. 

Putting Up Pickles? Don't put them 
up in vinegar that you "guess" is good; 
use guaranteed good vinegar — the kind 
we sell. We've just gotten in a supply 
of extra choice pickling vinegar, both 
the pure cider and white wine varieties. 
It's ideal for pickling purposes, and will 
insure best results every time. We'd ad- 
vise that you send us your jug early be- 
fore this special "make" is all gone. Best 
of pickling spices are also an important 
part of our stock nowadays. State your 
needs. — James H. Snow \ Co., Bangor. 

People are impressed by the unusual 
— the best. And the public looks to this 
great grocery store for the good serv- 
ice we've promised — and are giving. Or- 
ders come from far-away Florida and 
from the good housekeepers at home. — 
Gimbel Bros., Philadelphia, Pa. 

You or your neighbor may trade with 
us. If it's you, we have endeavored to 
please you at all times, both in quality 
and price; if your neighbor, ask them 
about our goods and service. We claim 
to have the best service of delivery in 
the city; the most alert, thorough and 
fastest clerks and butchers in the busi- 
ness. We give our customers the benefit 
of a wide experience in what we deem 
best for their interest. Give us some 
of your orders and we will prove to you 
that your trade is appreciated here. — 
J. P. Cronin, Binghamton, N. Y. 

It's simply wonderful the way our 
grocery business has been increasing in 
volume during the past year. There can 

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be only one logical reason for the liberal 
increase of your patronage and that 
reason is the well known purity and 
cleanliness and wholesomeness of all food 
stuffs bought from our grocery depart- 
ment. If you are a customer the usual 
Saturday and Monday offers will be eag- 
erly taken advantage of, if you are not 
a customer read these items offered. 
Sample them and if you do not find them 
better bargains than you ever bought 
elsewhere don't buy your groceries from 
us. — McKelvey's, Youngstown, O. 

Wise, the grocer who harkens to Ex- 
perience. Experience has taught us 
something about cheese. We had a good 
trade on domestic cheese when we sold 
only the Kessler brand. A combination 
of circumstances led us to put in cheese 
made elsewhere — and it didn't take our 
customers long to manifest their disap- 
proval of the change. So we've made 
another change — back to Kessler. This 
is a delicious full cream cheese — and it 
is always the same. If you have used it 
— enough said. If you have not, take 
our word for it, you won't like any other 
cheese as well. — S. F. Arnold <§• Co., Bing- 
hamton, N. Y. 

Our constant aim is to make this gro- 
cery a better one, a more desirable source 
of supply, an efficient aid to thrifty 
housewives. We aim at perfection in all 
details — in quality, price and service. If 
not already a customer, we solicit an 
opportunity to please you. — Emery, Bird, 
Thayer §■ Co., Kansas City, Mo. 

If you would have fine groceries and 
save money be sure to get our 'October 
Grocery Catalogue. It is an index to 
all the best the world affords in eatables 
at the littlest possible prices. In spite 
of the fact that for these delicious and 
wholesome edibles the prices are the low- 
est, we are prouder of the quality than 
of the economy afforded. — Abraham $ 
Straus, Brooklyn, N. Y. 

This is undoubtedly the most eagerly 
awaited sale that is held in New York 
City. Besides its incomparable saving 
advantages, you have absolute assur- 
ance of the very highest quality, strictly 
pure foods. It's an event occurring 
twelve times a year, coming at the be- 
ginning of each month — just the time 
when you can consistently lay by a supply 
of table and household necessities.— 
Simpson, Crawford Co., New York, N. Y. 

Good Groceries.— It's the precaution 
we take against impure foods that makes 
housekeepers feel safe in buying here. 
Back of that are the lowest prices found 
anywhere. — Jones Dry Goods Co., Kan- 
sas City, Mo. 

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558 



ADVERTISERS CYCLOPEDIA 



Pure, unadulterated foods, edibles and 
drinkables that are chosen by the most 
skilled experts are what's always ex- 
pected of Bloomingdales'. That our 
customers are never disappointed in the 
quality is proven by the vast business this 
model grocery store of ours does. — 
Bloomingdales, New York, N. Y. 

The coffee of your fathers was good 
coffee. It was grown carefully, sorted 
wisely, roasted perfectly, sold pure, made 
strong, and served steaming hot. Doc- 
tors never thought of telling patients 
to use it "only once a day." And the 
men and women of three generations 
ago were not less sturdy because they 
enjoyed of it as much as they could 
drink as often as they wished. Then it 
was that the Gillies coffees won the good 
name that has endured. Gradually many 
of the old-line houses have ceased to ex- 
ist or have found new owners with dif- 
ferent policies. The Gillies House has 
gone on unchanged, familiar to the de- 
scendants of old New Yorkers, but nat- 
urally not so well known to the welcome 
thousands who each year come to make 
their homes in and near the Greater 
City.— Gillies Cofee Company, New 
York, N. Y. 

A trip to-day to these busy stores will 
convince you that we are selling gro- 
ceries as fast as an army of trained 
clerks can wait on the crowds that throng 
these stores daily. We are selling many 
carloads of all sorts of eatables each 
and every day in the week, and are buy- 
ing so cheap that we can sell at prices 
so much below the prevailing prices 
around town that the housewife can af- 
ford to come from any suburb of the 
city to buy even a single article, the 
difference in price being great. — R. H. 
Williams Grocer Co., Kansas City. 

It's a long time now since we have had 
one of our old time special grocery sales, 
and the announcement of this first one 
of the new year will be glad news to 
the food providers of home, hotel, or 
boarding house. At all times our prices 
on groceries are lower than elsewhere. 
For that reason sale offerings here have 
a particularly strong drawing power by 
the extra cut rates. All the goods of- 
fered are fresh, reliable, and just what 
you will be glad to lay in a goodly sup- 
ply of. — Brown, Thomson $ Co., Hart- 
ford, Conn. 

The food you eat is the first step to- 
ward perfect health and increased vi- 
tality, provided it is absolutely pure and 
wholesome. And quality and purity are 
the most potent factors of all goods sold 
at Prager's. None but the very best are 

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here but at prices that are astonishingly 
low. — Prager's, San Francisco, Cal. 

The clear, crisp weather of the coldest 
week of this unusually severe winter has 
sharpened the appetites of young and 
old and makes the children want to eat 
all there is in sight. We will smooth the 
maternal pathway, so far as we may, 
by offering a very tempting array of 
good things to eat and drink at excep- 
tionally low prices. This week is the 
housekeeper's golden opportunity to stock 
her pantry with the best of pure food 
necessaries at a cost far below what is 
usually charged. — James Butler, New 
York,~N. Y. 

Goldberg-Bowen have devoted 50 years 
to the scientific study of groceries. They 
have sifted the kernels from the chaff 
and only the kernels remain. The re- 
sult of this training is their successful 
position as purveyors of food stuffs. 
Their groceries are healthful, pure and 
unadulterated. Their groceries build up 
the body and help the mind to do its 
work. Their groceries make food a 
pleasure worth while, not solely a neces- 
sity to sustain life. — Goldbery, Bowen 
$ Co., San Francisco, Cal. 

Thoughtful housekeepers of an eco- 
nomical turn, will bear this in mind and 
embrace the suggestion when made — it's 
one entirely out of the ordinary and 
one that you cannot resist — just you 
watch — in the meantime whatever your 
pantry may need can be had here best 
at the least cost. Just think of next 
Friday. — Longshore Grocery Co., Birm- 
ingham, Ala. 

Worthy groceries — low prices. That 
single line explains the phenomenal suc- 
cess of our great food market. — Boston 
Store, Chicago, III. 

If you like something good to eat and 
want to buy it at the right price, we 
believe here is the place to get it. Our 
goods are always fresh. — Rosenthal Dry 
Goods Company, Peoria, III. 

Now for Christmas! This food sup- 
ply market is shaping itself for the big- 
gest Christmas trade in its history. Food 
buyers will find it the ideal place to get 
their Christmas supplies and save money 
on everything they will buy. Tons and 
tons of good things for Christmas. See 
us for your Christmas wants. — Bresna~ 
han Grocery Company, Woonsocket. 

Coffee That Suits.— Newton, Robert- 
son $ Co., Hartford, Conn. 

True economy in groceries is in the 
buying of such high-grade goods as the 
following, at these low prices. — Kauf- 
man, Pittsburg, Pa. 
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OF SELLING PHRASES 



559 



It'll be wise to stock up heavily with 
groceries to-morrow. Don't let your 
table supplies run short on a stormy day, 
when you can't go or send out. Take 
advantage of these money-saving Anni- 
versary Sale prices to lay in a good 
supply. — The Fair, Chicago. 

Groceries at Wholesale Prices. — This 
is the largest, finest and cleanest gro- 
cery store in Pennsylvania. All our 
goods are bought direct in carload lots 
from the largest producers and manu- 
facturers, paid for in spot cash and sold 
at the closest possible margin of profit. 
Compare these prices with what you are 
now paying. Every article is guaran- 
teed first class in every respect. Profit- 
sharing coupons given with each and 
every purchase. — Clarke Brothers, Scran- 
ton, Pa. 

Just as easy and convenient to buy 
groceries here after leaving the city as 
it is while in it. We make a specialty of 
packing and shipping supplies of all 
kinds for country homes, yachting, 
camping parties and the like. — R. II. 
Macy fy Co., New York. 

It's the unexpected that's seen in our 
aggregation of food specialties. A jol- 
lier collection of surprises cannot well be 
imagined than our cans and jars and 
boxes of tempting delicacies which would 
whet an epicure's jaded appetite. Mere 
words and glances cannot describe what 
appeals directly and exclusively to the 
taste. The banquet is ready, don't stay 
away from the feast. — O. E. Baldwin, 
Muncie, lnd. 

Try our fresh fruit, also canned goods. 
They are as fresh as an eastern breeze 
and have a flavor that would please the 
gods of old. — M. W. Hansen § Co., 
Grand Forks, N. D. 

Bungaloe Tea, 35c. Usual price, 65c 
— the only store in town authorized by 
the Ceylon Planters to sell this tea at 
35c. Grown in iron soil — nervousness 
left out — and the extreme of tea-blen- 
ders' art in its place. — Mitchell, Fletcher 
fy Co., Philadelphia, Pa. 

Why our teas have gained a reputa- 
tion: Because we put our heart and soul 
in the tea business and look after it with 
a zealous care. We're particular that 
each tea is blended just so, because, now 
that we have you suited it would be poor 
policy to allow the quality to depart from 
its usual high standard. — Lehman $• Co., 
Trenton, N. J. 

Difference of opinion regarding the 
place to buy groceries will not occur if 
you buy here. It is a common saying 
that you get better goods for less money 

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here than elsewhere.— Tony Hill Jonz, 
Denison, Tex. 

World's greatest grocery. Frequent- 
ed every day by increasing crowds of 
delighted purchasers who know that here 
are to be found the choicest products 
of sea and land — fresh, wholesome and 
low-priced. — Siegel-Cooper Co., New 
York. 

Good groceries. Just as easy and con- 
venient to buy groceries here after leav- 
ing the city as it is while in it. We make 
a specialty of packing and shipping sup- 
plies of all kinds for country homes, 
yachting, camping parties and the like. 
Orders once filled will be promptly du- 
plicated upon request. This plan is a 
particular feature of our grocery de- 
partment. Orders are filed and filled at 
stated intervals, according to your in- 
structions. — R. H. Macy <$; Co., New 
York. 

This grocery opportunity unquestion- 
ably your greatest! Dwell on what it 
means to you that this is the busiest 
grocery hereabouts ! Best values to be 
had anywhere is the potent factor that 
is bringing us larger crowds than you'd 
find in most any two other grocery stores 
combined. This immense trade makes 
necessary enormous stocks. Buying 
enormous stocks gives us great price con- 
cessions, which places us in position to 
quote and give you lower prices than 
any other store. Besides, you get fresh- 
er goods. — New York Grocery Co., Pitts- 
burg, Pa. 

Take up the paper and read over the 
advertisements carefully — you may find 
a coffee cheaper than Pon Honor, but 
you will not find a single one that can 
give you a good cup of coffee for as low 
a price. — Wm. T. Reynolds <$£ Co., 
Poughkeepsie, N. Y. 

There are so many different kinds of 
butter on the market it is hard to tell 
just what you are getting unless you 
buy the best. The Antlers Creamery 
Butter. This is not a 25c butter sold at 
20c to introduce it, neither is it a cheap 
ranch butter worth 17|c and sold for 
24c to fool the people. But it is the 
best separator creamery butter and will 
please all who buy it at 25c— F. B. Ross, 
Colorado Springs, Colo. 

A chapter about cheese. We make a 
specialty of fine butter and cheese. — 
Crofut's Market, Binghamton, N. Y. 

Cold snaps are not the only kind you 
can get these days. Come and see us 
and we can give you ginger snaps and 
any other kinds of snaps.— The Spot 
Cash, Joliet, III. 
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Grocery facts. When you come right 
down to grocery facts, it is price and 
quality that tell the tale. We don't know 
of a store anywhere that meets the two 
requirements more faithfully than the 
"West End." We are certain no store 
in the city offers superior goods. We 
invite comparison of quality and price 
with groceries offered elsewhere. Buy 
your groceries at the "West End" and 
save twenty to twenty-five per cent. — 
West End Grocery Co., Victoria, B. C. 

Red Rose Tea is composed of what are 
known in the trade as "high-grown" 
Ceylon and Indian teas. These teas are 
grown at high altitudes on the moun- 
tain slopes, where the tea bushes grow 
more slowly and are more carefully cul- 
tivated than in the valleys, where the 
climate is warm and humid. High- 
grown tea is not only a finer quality, but 
contains much more tea juice or extract 
than valley-grown tea. — T. H. Esta- 
brooks, St. John, N. B. 

Purity, freshness and absolute clean- 
liness are factors that add their attrac- 
tiveness to the low prices that you will 
find in the pure food grocery. — Siegel 
Cooper .$• Co., Chicago, III. 

The crowning features of our royal 
stock of groceries is first — high quality. 
Second — completeness. Third — the per- 
fect condition of the goods, and, fourth 
— the moderate prices at which we sell. 
Cheap food may be popular with those 
who do not know that it is cheap be- 
cause it lacks nourishing elements and 
that twice the quantity must be pur- 
chased to get results equal to those given 
by our groceries. Everything in this 
stock is fairly priced. — The Star Grocery 
Company, Logan City, Utah. 

World's greatest pure food show opens 
Monday. It will positively be an event 
without parallel. There will be 46 
demonstrations daily by experts. An 
elaborate musical programme will be ren- 
dered daily. All the food producing 
centers of the world will practically be 
represented. Extraordinarily low prices 
will be quoted daily. In no other store 
is such an exhibition possible. The Sie- 
gel Cooper Company is the originator 
in New York of the Pure Food Exposi- 
tion, and that the idea should find ready 
imitators is not strange. You are in- 
vited to attend our pure food show. — 
Siegel Cooper Company, New York. 

You like good things to eat, don't 
you? Here they are, at prices at which 
you can afford to buy them. — Moore 
Bros., Galveston, Texas. 

Sale of Groceries. This model store 
of ours is by all odds the most perfect, 

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beautiful and attractive in the world. 
Nowhere is there another like it. A 
broad statement and a true one. First 
of all, it is sanitarily perfect. Every- 
thing in it, everything about it, is clean, 
wholesome, reliable. Its stocks repre- 
sent most fully the best things to eat 
from every quarter of the globe. — Simp- 
son Crawford Co., New York. 

We study your wants relating to pro- 
visions. Our tastefully displayed stock 
of Good Things to Eat are invariably of 
qualities above criticism and are sold at 
prices below what you would expect. — 
Fred Wolferman, Kansas City, Kan. 

The secret of success is to take ad- 
vantage of every opportunity. We give 
you the nicest, freshest, groceries, 
canned fruits and vegetables at prices 
that will swell your savings account. — 
Todd's Bee Hive Grocery, Kenton, O. 

A school teacher lately put the ques- 
tion: "What is the highest form of 
animal life?" "The giraffe," responded 
a bright members of the class. In one 
sense of the word the boy was right, for 
he had not been inoculated with the 
Darwinian theory. Now, had this same 
teacher put the question: "What is the 
highest grade of butterine known, and 
where is it sold in Altoona?" she would 
receive a chorus of answers something 
like this: "Moxley's Special; at the 
Green Front Market; twenty-two cents 
per pound; better than butter; it's 
pure," etc. It has been wisely spoken, 
that "children and fools always speak 
the truth." We wouldn't for the world 
have you class us with the fools, but we 
do insist that you take the children's an- 
swers on Moxley's high grade butterine 
for the truth. — Green Front Market, H. 
C. Leslie, Manager, Fall River, Mass. 

Groceries, fruits, vegetables and fish. 
A large up-to-date stock of the finest 
and freshest goods the market affords. — 
H. A. Smith, Reno, Nevada. 

You cannot buy better butter any- 
where at any price than Colonial Cream- 
ery butter, made of sweet cream from 
grain-fed cows. — Hoyt's Colonial Cream- 
ery, New Haven, Conn. 

Try our ceramery butter — if you'd 
escape all the disappointment that fol- 
lows in the wake of the poor sort. Our 
creamery is the most satisfactory but- 
ter we ever handled, and that's saying 
a good deal, as we've always striven to 
give our patrons the choicest of every- 
thing. You'll find it of the right color, 
sweet, toothsome and salted just to suit 
nine out of ten people. It's the same 
every day in the week; good all the 
time. — O. C. Elwell, Portland, Me. 
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561 



Butter! Butter! Butter that's but- 
ter. Butter at prices better than the 
other fellow's butter. Get your good but- 
ter at Howard Bros., Denison, Texas. 

What everybody says must be SO. 
They say — that Wagner's Bread is the 
best; Warner's Cheese is the best; 
Baker's Chocolate is the best; Ohio 
Maple Syrup is the best. We buy the 
above lines of goods direct from the 
producers and we will give you the short 
prices on Thursday. — Donsereaux's, Lan- 
sing, Mich. 

This model food store helps you to 
better things to eat, and no more to pay. 
The natural instinct of folk is for good 
things to eat. This Model Food Store 
teaches a lesson to the economical house- 
wife. It shows her how edibles are 
rightly kept to maintain perfect sanita- 
tion and health properties. It brings 
to her larder the best things to eat — 
at no added cost. On a good many 
things all this betterness brings her a 
saving. The best teacher is over the path 
of experience — a walk through this sixth 
floor will prove a more convincing argu- 
ment than words from us. — Simpson 
Crawford Co., New York. 

More delicious than the fresh vege- 
tables you have to put up with now — in 
comes the first consignment of new 
canned goods that's been announced this 
season. And the prices — they're so 
much lower than you usually pay for 
the highest grade that there's an ad- 
ditional relish to every preserved article 
you select from our complete gathering. 
Plucked when rounded out in luscious 
ripeness and preserved under the best 
sanitary conditions these vegetables are 
even more palatable than any procured 
fresh in the height of the season. Their 
delicious flavor was preserved with them 
and a purchase here to-day will bring it 
right to your table. — Simpson Crawford 
Co., New York, N. Y. 

Fard dates are those handsome, black 
fellows, with firm flesh, small pits and 
delicious flavor. For filling they haven't 
an equal. Chopped and mixed with the 
morning cereal they are an innovation. 
Or chopped and mixed with chopped 
English walnuts and served on a leaf of 
lettuce, with French dressing — they are 
divine. — McCaffrey's, Philadelphia, Pa. 

Snappy snaps. — The morning or even- 
ing meal is much improved with these 
little ginger snaps. They are put up in 
one pound boxes of about forty to the 
pound for 10c. — Russell, Binghamton. 

Big slash in butter prices. — Reduced 
prices on only the choicest grades of 
butter possible to obtain. Deliciously 



fresh-made, direct from the creameries 
to your homes, which saves you money 
and guarantees high quality.— Ginter 
Grocery Co., Boston, Mass. 

Duff's refined new Orleans molasses. 
—Ever try that? Do, if you want a 
treat. It's the genuine, oid-fashioned, 
Simon-pure stuff and will give the finest 
satisfaction. We will sell a limited 
quantity at this special price. — McCaf- 
frey's, Philadelphia, Pa. 

Cool comfort is hard to obtain at any 
price these hot days. It is not so with 
pure teas and coffees, as by going to 
the Oriental you will always find a large 
and fresh stock of teas, coffees, spices, 
baking powders and extracts, at most 
reasonable prices. Quality and strength 
of all our goods fully guaranteed. We 
wish a trial order from you and we are 
satisfied that once a customer always a 
customer. — Oriental Tea Co., Peoria, III. 

Butter. — We think it's quite a treat 
to our customers to give them ten stamps 
with a pound of butter. 

Saratoga, potato chips. Fresh and 
crisp. Fine, sweet-flavored chips, too, 
for they're cooked in pure lard. Salted 
just enough to make them tasty. — Ged- 
ney's, West Orange, N. J. 

Evaporated apricots. — Beauties — hand- 
some, bright, meaty fruit, with a delight- 
ful flavor. Added to the morning cereal 
they make a combination dish at once 
healthful, tasty and charming. — Mc- 
Caffrey's, Philadelphia. 

Every recognized variety of imported 
and domestic cheese on the market is 
here; kinds to suit all tastes — the mild, 
medium and very strong. You will find 
that our cheese department is a complete 
little store in itself and a very attractive 
place to buy your cheese. — H. Jevne, 
Los Angeles, Col. 

A picnic for the children is assured 
if the comestibles are purchased here. 
If there's any high grade canned meat 
or fish we have not on hand, we'd like to 
know — anything short of that we don't 
care to keep. A whole lot of things to 
please grown-ups, as well. — J. S. Carver 
$ Sons, Ogden, Utah. 

Our butter is a treat, too, because we 
know that no better butter can be bought, 
stamps or no stamps. We just buy the 
finest butter that the creameries in El- 
gin, Illinois, can make, and offer it to 
you while it's fresh and sweet. We have 
two shipments a week, and the size of 
our butter consignment is enormous. The 
butter is of even quality— always the 
same — never rancid, and always sold at 
the lowest possible price.— L. Lehman 
§ Co., Trenton, N. J. 



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562 



ADVERTISERS CYCLOPEDIA 



Salted banquet wafers. — These thin, 
crisp wafers are of dainty shape and 
texture, and made especially appetizing 
by the small quantity of salt which has 
been sprinkled on the surface. — Ackers, 
Philadelphia, Pa. 

Spices for pickling. We carry the 
purest and best spices, and you know 
that the best is always the cheapest, and 
we believe that it is a waste to use any- 
thing else for such purposes. We buy 
what we know to be of the highest qual- 
ity. They are a little higher in price, 
but are the best. — Oliver-Finnie Co., Lit- 
tle Bock, Ark. 

Tea for icing. When you want to have 
iced tea, you must choose your tea. Some 
teas are all right for icing, but others 
would be bitter. When you order tea 
just mention that you want to use it 
iced as well as hot and we'll tell you just 
the tea to get. Jevne's is a pure tea 
store, so you'll never get any but pure 
tea here. If you want a comforting cup 
of delicious, refreshing tea — " You're 
safe at Jevne's." — H. Jevne, Los Ange- 
les, Cal. 

Tea ! Tea ! Tea ! I can think of noth- 
ing more refreshing, at this time of the 
year, than a cup of tea, deliciously fresh, 
with the bloom of spring still on its ten- 
der young leaves, which, although only 
plucked from the bushes in June, I am 
now able to place on your tea table in 
Trenton, so rapid is the means of transit 
nowadays. In making this season's blend 
I have used only the choicest growths 
procurable, and I do not hesitate to say 
that a finer tea has never been offered in 
Trenton at 37c. per pound. — Frank 
White, Trenton, N. J. 

Cakes and crackers. — As you know 
we make a specialty of having fresh 
cakes and crackers always on hand. Our 
assortment is varied, from the rich choc- 
olate to the plain and popular butter 
thin. — Oliver Finnie Co., Little Bock. 

A Family list that bespeaks econ- 
omy. — Yes, and the right kind — the best 
and truest kind — of economy. When 
you buy groceries here, no matter what 
you pay, you can rest assured that you 
have received the best — the best that 
money can buy. That's the only kind 
The World's Greatest Grocery Store 
sells. — Siegel-Cooper Co., New York. 

Astrsea shredded cocoanut is made 
from the very choicest grade of cocoanuts 
grown, and by machinery. The nuts are 
hulled, cleaned and shredded into beau- 
tiful, long, lace-like threads, and the 
juice or milk of the cocoanut mixed 
through it. If put in a comparatively 

GROCE 



cool place it will keep sweet and moist 
for months. — McCafrey's, Philadelphia, 

Our cracker counter is an interesting 
place. The large variety of crackers 
and wafers we carry would astonish most 
anybody. For hot weather what is so 
nice as a box of dainty, delicious wafers? 
Some kind of a cracker should be on the 
table at every meal, should be in every 
lunch box and picnic basket. And the 
very kinds you should have are here. — 
H. Jevne, Los Angeles, Cal. 

Pickling vinegar. — What is more nec- 
essary for success in making pickles than 
that your vinegar should be of the purest 
and best? We have the purest and best, 
and the kind especially adapted for this 
purpose. — Oliver Finnie Co., Little Bock. 

La Crescenta olive oil. — We talk 
mostly about this brand of Olive Oil be- 
cause we know for a surety just how 
pure and fine it is. Made here in Cali- 
fornia of the finest olives, so near home 
we can watch it at every step, and know 
when the bottle is finally filled that it 
contains nothing but pure olive oil. — H. 
Jevne, Los Angeles, Cal. 

The exceptional prices we quote in the 
following list of excellent standard qual- 
ity groceries, wines and liquors will hold 
good for to-morrow and Tuesday. Take 
advantage of the rare money-savings. — 
Bloomingdale Bros., New York. 

Our pure food show. A magnificent, 
instructive exhibition of modern pure 
foods and their correct preparation and 
uses — combined with a stupendous cut 
price sale of table supplies, surpass- 
ing in scope any similar event ever at- 
tempted. A multitude of interesting 
special attractions Monday. — Bothschild 
and Company, Chicago, III. 

Two ways of looking at the grocery 
buying problem. The wrong way — keep 
on paying high prices and at the end 
of the week be away behind as usual. 
The right way — Note our cut prices on 
high quality groceries, come to the store 
and see the goods, break away from high 
prices, leave your order with us, and the 
end of the week will find you with money 
in your pocket for other needfuls. — M. 
Quinn, Kansas City, Mo. 

Vim Tea makes cream out of skimmed 
milk. 

"There is a something about Vim Tea 
that is to be found in no other tea." So 
said a St. John lady to a grocer the 
other day. She did not know exactly 
what, or how to describe the difference, 
only there was a "something" Vim Tea 
had that other teas lacked. That some- 
thing was a little more quality. — Baird 
$ Peters, St. John, N. B. 
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563 



Pure groceries. Such values as these 
are what have made this grocery depart- 
ment the best place in which to buy pure 
foods in Kansas City. Not per cent of 
profit, but volume of business, is the gov- 
erning principle in the conduct of this 
department. This means that we buy 
pure foods at the lowest possible price 
and sell them at the lowest possible fig- 
ures our volume of business will permit. 
— Jones Dry Goods Co., Kansas City. 

Do you market in the Bloomingdale 
Grocery? Hasn't it yet enlisted you 
among the thousands of its regular day- 
in and day-out customers? What better 
sermon on economy can we preach than 
by quoting items like those below, unless 
it is by serving you once or twice with 
these good things to show you how safe 
and sure saving money in this great spot- 
lessly-clean and ever fresh-looking gro- 
cery store is? — Blooming dales, New 
York, N. Y. 

One hundred sale persons — polite, at- 
tentive and experienced — are required to 
meet the wants of the thousands who are 
attending the great Harvest Festival to 
purchase a season's supply of groceries 
■ — the only time of the year when these 
high qualities are sold at the remark- 
ably low prices listed below. Even then 
it keeps them hustling, for they are par- 
ticular to see that no customer is kept 
waiting. The easiest way in the world 
to save money and at the same time in- 
sure the best on your table is to attend 
this great event. — Simpson Crawford 
Co., New York, N. Y. 

Our cracknels are going out fast. The 
usual price is 25c per pound. Our price 
as long as they last, 12c. They are all 
right, fresh, crisp goods. Delicious eat- 
ing. Just right for a picnic. — Brun- 
son's, Kenton, O. 

It's in the kitchen where the true ad- 
vantage of the Lehman stores becomes 
apparent. When your groceries run low 
and you are about to replenish, it sets 
you a thinking where you can buy the 
cheapest and best. There's only one 
store that keeps ringing in your ears, 
and that is Lehman's, Trenton, N. J. 

The Cooking Lectures Are No Small 
Part of This Great Exposition of Model 
Foods. Do you know that there are 
forty-three different ways of preparing 
eggs? That certain kinds of sugar ab- 
solutely spoil some puddings? That 
there is a certain knack in mixing 
"dough" for bread and pastry and the 
like? These Food Lectures, in connec- 
tion with the Food Exposition, are de- 
signed to make it all plain to you. Be- 
sides, dainty dishes are prepared at every 

GROC 



lecture, and served to you free. — Simp- 
son-Crawford Co., New York. 

A department in which you can give 
your order at leisure, in a beautiful and 
spacious Order Room. It is a depart- 
ment that is complete, bright, up-to- 
date, in which good service is given, in 
which cleanliness and order are observed, 
and in which low prices are always quot- 
ed. The best brands are carried, and 
everything that is sold is guaranteed to 
be of the purest. — Lit Bros., Philadel- 
phia, Pa. 

The first requisite with us is quality, 
purity, freshness. We cater for those 
who insist on a high standard of living. 
The best fed are the healthiest and hap- 
piest — notably so when the element of 
extra expense is entirely eliminated. 
This important feature has always been 
a cardinal principle with us. Our cus- 
tomers live better for less money than 
those who buy elsewhere. — James Butler, 
New York. 

We've gone to the trouble of compar- 
ing these prices with those of other high 
class grocery stores and find that they 
are absolutely the lowest for strictly 
pure foods — a great deal lower than any 
others, in fact. — Simpson-Crawford Co., 
New York. 

It's the purpose of the Arnold Gro- 
cery to lighten the labors of the home- 
keeper, on whom rests the responsibility 
of providing three or more times a day 
food to tempt the appetites of the rest 
of the family. How much help we are 
to her, the daily growth of this business 
reveals. — S. F. Arnold $• Co., Bingham- 
ton, N. Y. 

If you go on a picnic, you'll want these 
supplies at these special prices, because 
no matter what you buy at the 14th 
Street Store, its purity and wholesome- 
ness are guaranteed. Nothing is offered 
for sale that has not withstood the most 
rigid test to determine its reliability. — 
The Uth Street Store, New York. 

The housekeeper will see in an instant 
where she can save much money on the 
buying of her provisions to-morrow, for 
this list is brimful of the sharpest kind 
of safe economics. — Bloomingdale, Neio 
York, N. Y. 

Hello 407. We are in need of some 
groceries to-day and we have learned 
from experience that we get just what 
we want from you, and that we pay less 
than some of our neighbors pay at other 
stores. Then we know you have the 
union card, so here's the order. — /. H. 
Dunn, Denison, Texas. 
ERIES 



564* 



ADVERTISERS CYCLOPEDIA 



Let these few items suggest others 
needed to supply your larder; and also 
consider them as invitation to share the 
economies the Grocery Store offers in 
good things to eat. — Gimbel Bros., Phila- 
delphia, Pa. 

Why not give your trade to us this 
month and be one of our big list of sat- 
isfied customers? We claim to be able 
to give you better service, better goods, 
on a smaller margin of profit than any 
store in town. Try us and be convinced. 
— Shreeves Grocery Co., Denison, Texas. 

Oil, gas, coal or steam heaters cannot 
dispel the dullness of mind and chill of 
the cool October mornings like one cup 
of steaming-hot, strong golden coffee, 
made, if you please — and want the best 
— of our own combination. — N. A. Moore 
Co., Indianapolis, Ind. 

Food for the children's lunches is as- 
sured if the comestibles are purchased 
here. If there's any high grade canned 
meat or fish we have not on hand, we'd 
like to know— anything short of that we 
don't care to keep. A whole lot of things 
to please grown-ups, as well. Staple 
and fancy groceries always in stock, 
without question. Our stock of fruits 
is the best. Always nice and fresh. — J . 
8. Carver $ Sons, Ogden, Utah. 

If there is any one article of food 
which appeals to us all, rich and poor 
alike, it is pure, sweet butter. Such is 
the butter that we are offering, not for 
profit, during this sale, strange as that 
may appear, but solely to convince you 
that quality such as ours is hard to find. 
We receive our supplies direct from the 
leading creameries of this country, and 
after its arrival in New York every 
pound passes the most rigid examination 
of our butter experts. The price we 
quote speaks for itself. A trial will ex- 
plain what we mean when we speak of 
our "Butter Quality." — James Butler, 
New York. 

Sound digestion following the feast of 
turkey waits on every family whose gro- 
ceries and table supplies are furnished 
by a James Butler store. Our foods are 
pure — the best that can be had in every 
line — and they are fresh, for our im- 
mense volume of business causes a con- 
stant stream of goods to be continually 
passing through our stores from the pro- 
ducer to the customer. Nothing can be- 
come stale that we handle. What is 
delivered to us one day is usually sold 
the next. That is why the same brand 
of groceries often tastes better when 
bought from us. Then the prices are 
always lower. — James Butler, New York. 

Best service — that's the idea — best 

GROC 



goods, best attention, fairest prices, care- 
ful delivery. There will always be im- 
perfections — and we want you to report 
any you know. There's no telling how 
good we can get this store if the public 
keep on helping by telling us of our 
faults. — Gimbel Bros., Philadelphia, Pa. 

Good butter on the table is always a 
certainty if you buy your butter at the 
"Standard Stores." "Not how cheap, 
but how good," is our butter rule. — 
Standard Grocery Co., Peoria, III. 

Peaches Worth Eating. — We have some 
sliced peaches in cans that are so de- 
licious that they fairly melt in your 
mouth. — Public Market, New Bedford. 

"All's Well That Ends Well."— A cup 
of good coffee at the end of the dinner 
quiets any misgivings of indigestion, ob- 
literates all suggestions of ill humor. 
Any of Chase & Sanborn's high grade 
coffees always receive a hearty welcome 
at the end of any and every meal — a 
promoter of good humor, an indispen- 
sable aid to good health. 

It costs more in price than ordinary 
coffee, because it is so much better, yet 
it is the most economical of all coffee 
because of its absolute purity and great 
strength. It will go so much further, 
make so many more cups to the pound. 
— Fuller $ Douglas, Salem, Ore. 

For the balance of this week we hold 
another one of our famous Cut-Price 
Grocery Sales. We invite every house- 
wife within trading distance of our store 
to attend. Come even though you do not 
buy. We're only too pleased to have 
you visit this great modern, sanitarily 
appointed Grocery of ours. If you do 
buy, however, you're sure to save money, 
as the following example items prove. 
— Wise, Smith Q Co., Hartford, Conn. 

This is the finest Rice grown anywhere 
on this terrestrial globe. Large pearly 
grains that are delightful to the eye and 
pleasing to the palate. Any doctor will 
recommend boiled rice for a hot weather 
diet. There are many toothsome dishes 
that may be made with this healthful 
cereal. And it's nutritious, too. — Abra- 
ham $ Straus, Brooklyn, N. Y. 

The leading grocery is located at 801 
Main St. Here you get big bargains in 
high-class groceries and extra special 
stamp premiums. — The Banner Grocery, 
Peoria, III. 

Food for the Gods ! Of the ancients 
and the mortals of modern time, our de- 
licious, pure and wholesome bread, 
cakes, pies and pastry rival the best 
ever made. All this may not sound 
modest, but it has the virtue of being 
true. — Alex. Mergell, Dennison, Tex. 
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56i 



This coffee's a taste tickler. — A. D. 
Matthews' Sons, Brooklyn, N. Y. 

The Flours that Make the Best Baked 
Bread. Every pound of flour that goes 
out of our store is fully guaranteed to 
give perfect satisfaction. Otherwise 
your money back or flour exchanged. We 
believe in the flour we sell — so do our 
customers. — Cobb, Bates <§• Yerxa, Taun- 
ton, Mass. 

We have the Beckwith's Peas that can- 
not be excelled anywhere at the price, 
because they are really twelve-cent peas. 
Some folks will go to different grocers 
and get disappointed when they buy a 
ten-cent can of peas. Quite likely be- 
cause the quality they sell you at ten 
cents can't compare with ours. — L. Leh- 
man <§• Co., Trenton, N. J. 

This is the time of the year when the 
grocery store can help you most. Let's 
see if we can relieve you of half the 
responsibility of that picnic or excur- 
sion. You will get the proper foods, if 
you come here, and they won't cost 
much, either, and you are almost sure 
to get something that the other folks 
have not heard about as yet, and their 
surprise and delight will be worth the 
time you spent in shopping for them. — 
Charles E. Seymour, South Noricalk. 

This department stands second to none 
in the United States, either in point of 
stock or prices. Everything imaginable 
for the table will be found here — always 
of best quality, strictly dependable in 
every way. The enormous outlet, to- 
gether with ready cash, makes us par- 
ticularly desirable customers, and brings 
us special concessions. Big savings thus 
to be had are shared with our patrons, 
who will find it money in their pocket 
to deal here. — Lit Bros., Philadelphia. 

The ever-increasing and well-deserved 
patronage of our big grocery is mainly 
due to the fact that we at all times sell 
standard quality pure groceries at lower 
prices than any other store in the city. 
Then again, the spic and span cleanli- 
ness for which this grocery of ours is 
noted wins many friends. Thus day by 
day the volume of business increases, and 
the mere announcement of a special 
grocery sale at our store is welcomed by 
hundreds of thrifty housewives — for it 
means even more money saving than 
usual. — Wise, Smith § Co., Hartford. 

The third and last week of the greatest 
food show in this country. Already the 
success of this show has exceeded all ex- 
pectations, and we attribute the cause to 
the fact that our customers know that 
the goods we offer are not only reliable, 
but priced at figures that mean economy 



in purchasing. Every article we have 
has merit. We eliminate all others from 
our stocks, so that what you buy will as- 
suredly give perfect satisfaction. We 
guarantee to do so, or your money back. 
— Siegel Cooper Co., New York, N. Y. 

Nothing brings out so clearly the ad- 
vantages to the people of our unique 
profit-sharing method of retailing than 
the steady growth and expansion of our 
business in public favor. The neighbor- 
hoods immediately realize these benefits, 
and every branch nourishes from the 
day it opens. The old-established 
branches also continue to grow and pros- 
per. Customers continually tell their 
friends, and the trade of every store in- 
creases, almost day by day. Every re- 
tail store draws on the largest retail 
stock of groceries in the world, insuring 
variety, purity and freshness. Our low 
prices are too well known to talk about. 
One trial means a customer satisfied with 
the quality. — James Butler, New York. 

If you are interested in reducing your 
living expenses you should come to Gin- 
ter's grocery store and learn our plan 
of selling groceries and meats at whole- 
sale prices to consumers. — Ginter Gro- 
cery Co., Minneapolis, Minn. 

Even with the precarious market that 
covers the foods in our mammoth fourth 
floor grocery, our prices do not fluctuate 
to the extent that purchasers are con- 
fused. Always the lowest prices for 
choice, wholesome goods prevail, and 
customers multiply because of the sta- 
bility of our prices. — Siegel Cooper Co., 
New York, N. Y. 

You get the finest groceries here and 
pay the smallest prices. You can also 
get at all times whatever is wanted in 
the line of staple and fancy groceries. 
We carry all the recognized brands of 
"Table Luxuries," both domestic and im- 
ported. — G. G. Cornwell § Son, Wash- 
ington, D. C. 

If you pay cash why should you pay 
more for your eatables than we sell them 
at? Buy where you can buy the most 
and best for the money. Here is a list 
for to-morrow that we know to be at 
least 10 per cent, lower than the same 
quality of goods can be bought for at 
any other store in Kansas City. — M. 
Quinn, Kansas City, Mo. 

There's much to study in conducting a 
successful grocery. Not only must the 
stock be kept that everybody wants, but 
also those things that not everybody is 
familiar with. You will have no trouble 
in varying your "menu" if you buy here 
regularly. — Emery, Bird, Thayer § Co., 
Kansas City, Mo. 



GROCERIES 



566 



ADVERTISERS CYCLOPEDIA 



Groceries for the holidays that are pure 
and unadulterated. We handle nothing 
but the best. Our goods are fresh and 
first class, and our prices are as low as 
good groceries are sold for. — F. A. Har- 
tenstein, Youngstown, O. 

To-morrow's grocery list points out 
the way to a quick solution of that ever- 
recurring problem of what to eat, where 
to buy and what to pay. — Kaufmann's, 
Pittsburg, Pa. 

Best Table Syrup. Rich, golden color, 
good body and fine flavor. Just fine on 
buckwheat cakes, pancakes or for gen- 
eral table use. — Geo. M. Dunlap, Phila- 
delphia, Pa. 

There's a good deal in the cooking of 
a meal, but there's more still in the buy- 
ing of the groceries. If you want on 
your table the best food products that 
are produced in the world, buy of a store 
you know carries only good products — ■ 
buy of Jevne. There's all the difference 
in the world in the taste and flavor of a 
good product and a poor one. Buy 
Jevne groceries and enjoy the finest, 
richest flavor. — H. Jevne Co., Los An- 
geles, Cal. 

What do you eat? You will have to 
come here to get it right. Come Satur- 
day or Monday. The wonderful price- 
saving you'll reap will be all the argu- 
ment necessary to bring you back when 
you want pure, fresh groceries again. — 
New York Grocery Store, Pittsburg. 

Unmatchable prices in groceries. Ex- 
ceptionally low prices on dependable 
qualities of table foods. We carry only 
the purest articles, but establish prices 
— lower than the same qualities can be 
sold for elsewhere. — Emery, Bird, Thayer 
<$• Co., Kansas City, Mo. 

A noteworthy offering of fine gro- 
ceries. An offering such as this means 
much to the thrifty housewife. — 
O'Neill's, Neio York. 

Don't expend all your patriotism in 
*'bang and smoke" on Labor Day. Save 
a little for the dinner. Get one of Ack- 
er's Patriotic Cakes. You should have 
one for the picnic too. — Acker §• Co., 
Philadelphia, Pa. 

It's what you eat that gives you the 
energy necessary to meet the daily grind. 
'Phone or send us your orders for gro- 
ceries. Always the best. — S. W. Hall $* 
Co., Knoxville, Tenn. 

Test by Taste. — This is the sure way 
of detecting the good from the other 
kind of tea. Maybe you are hard to 
please. You will have no fault to find 
with "Fruits and Flowers" tea. — F. J. 
Keisel, Ogden, Utah. 

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Grocery orders may be given at your 
leisure in the Japanese Tea Room, on 
the fifth floor. It is a charming little 
Oriental nook — cool, quiet — presided over 
by Jap-garbed folk, who are there to 
minister to your immediate wants with 
dainty refreshments. At your call are 
the order clerks, to take such orders 
as faultless quality and matchlessly 
low prices encourage you to give. — B. 
H. Macy $ Co., New York, N. Y. 

Convincing values in fine groceries. 
Our customers appreciate the splendid 
values we are offering in highest class 
groceries and pure food products. They 
know they get pure, fresh goods at prices 
which enable them to save money. Get 
our canned meats for picnics or outings, 
you'll find them delicious. — W. D. Beers, 
Wilkes-Barre, Pa. 

A trite saying: "Tempt the appetite 
and satisfy it as well." You can do it 
when you eat delicacies bought of us. 
The chill of winter brings keen appetite 
with it. We are prepared for the winter 
appetite with as choice a collection of 
seasonable groceries as was ever shown 
in Hartford. — Hills <$• Co., Hartford. 

To those whose custom it is to lay in 
a supply of groceries the first of the 
month, and who have not been buying 
here, we would suggest that it will cost 
them nothing to get our prices and ex- 
amine qualities sold here — a chance to 
compare our goods and prices with others 
is all we ask — in fact it's all we need. 
— Emery, Bird, Thayer <§• Co., Kansas 
City, Mo. 

It is a little early yet for nice sweet 
corn, but we have a little lot of it to-day 
that is very nice indeed. We shall sell it 
for 40c. a dozen. — Newton, Robertson fy 
Co., Hartford, Conn. 

Canned sliced peaches. — One pound 
cans of delicious California peaches, 
packed in an exquisite heavy syrup. One 
of the necessaries for that picnic bas- 
ket. — McCaffrey's, Philadelphia, Pa. 

This grocery comes about as near meet- 
ing every gastronomic want as it is pos- 
sible for any one store to provide. Fine 
select groceries of all kinds, the freshest 
of country produce, fruits and nuts of 
all kinds, the best of every variety of 
canned delicacies — nothing lacking for 
your table or your culinary preparations. 
You save money by buying here. — J. A. 
Schneider, Montgomery, Ala. 

The "new style grocery" is progressive 
and reliable. We have all the new 
things, but we make sure of value and 
purity before we make a purchase or 
write a price tag. — The Schoch fy Shafer 
Co., Philadelphia, Pa. 
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567 



McCaffrey's full cream sharp cheese 
has that rich mellowness that compels 
one to smack his lips and reach for more. 
It is the cheese par excellence for all 
occasions. If you are a lover of good, 
old, rich, creamy, sharp cheese, get some 
of this by all means. — McCaffrey's, Phila- 
delphia, Pa. 

Not only the very groceries you need 
at this time, but at surprisingly low 
prices as compared with other stores — 
and the quality is, of course, superb. — 
Abraham fy Straus, Brooklyn, N. Y. 

Huntley & Palmer's imported English 
crackers are so fine and choice that they 
make the best things made in Berlin and 
Nurnberg look and taste like the tra- 
ditional thirty cents. They are simply 
inimitable. America has tried to imitate 
them — but here is one of the places where 
American ingenuity fails. We have 
these unrivaled goods in half-pound air- 
tight packages, fresh and free from dust 
or contact with any extraneous thing. 
They have never seen the light since 
sealed at the factory, and will not till 
you open them. — W. W. Walker Co., 
Hartford, Conn. 

Our delicacy department makes cook- 
ing at home seem almost useless when 
you realize the resources of our deli- 
cacy department. So easy to get up the 
daintiest kind of a meal with almost no 
trouble if you buy some of Jevne's deli- 
cacies. Everything well cooked, and 
fresh and clean and delicious. Meats, 
fish, cheese, chipped beef, pickles, olives 
and hosts of other good things all ready 
to serve. If there's a lunch to be put 
up for a day's trip, the very thing is to 
buy what you want of Jevne. — Jevne's, 
Los Angeles, Cal. 

When quality counts. In these hot 
summer days the appetite is prey to 
whims and fancies. The thought of food 
not properly cared for is even worse 
than food imperfectly cooked. Do you 
want that everlasting satisfaction of 
knowing that your meats, fruits and 
vegetables are the best in the land — se- 
lected by experts — kept under sanitary 
conditions and delivered to you free from 
the least dust, dirt and taint? Of course 
you do. Then buy at Courtney's. The 
sanitary refrigerators used throughout 
this establishment keep meat, fruit and 
vegetables in a state of perfect sani- 
tary refrigeration. — Courtney fy Co., 
Omaha, Neb. 

Creamery butter. Our "Prairie" brand 
of creamery butter is proving very pop- 
ular. It is pleasing a lot of people that 
know good butter when they see it. 
Freshly churned, a beautiful color and 

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a flavor that just touches the right spot. 
Try it next time you want butter ; it will 
please you. — Gibson, Gage Co., Winni- 
peg, Can. 

Delicatessen.— This is the department 
that gives you an appetite. There's so 
many tempting, ready-to-eat foods dis- 
played that whenever you are at a loss 
what to have for a meal, just visit these 
counters. Everything is clean and tidy, 
and the prices are certainly lower than 
those of the stores who make delicatessen 
their only support. If it's cheese you 
want, we have American or store cheese, 
imported Swiss cheese, Edam cheese 
from Holland, Pineapple cheese, or the 
genuine Limburger. What's your fav- 
orite? There's a varied assortment, so 
make your choice. — L. Lehman § Co., 
Trenton, N. J. 

We are not jugglers. Our goods are 
not deceptive in quality. The grocer who 
sells unreliable foods just for the sake 
of making a few cents more, is not a 
safe man to trade with. Unreliable 
things can't come into this store. We 
know enough about these things to know 
when they are pure and when they are 
not. It isn't wholly a question of price 
with us. We get the best that money 
will buy, and then sell it with just a fair 
percentage of profit added. Finest fruit 
in town. — E. E. Nichols, New Haven. 

Dependable eatables. All must be 
good, fresh and pure or the meal will be 
a disappointment. You can always de- 
pend on having them just as they should 
be if you buy at Greenough's. Largest 
stock, freshest and best selections al- 
ways here — so different. — Greenough's, 
Spokane, Wash. 

Evaporated milk. For the unexpected 
guest, after the theater or Sunday night 
supper, you will find a can of Caravan 
Evaporated Milk so handy, for it can be 
used the same as fresh cream and milk. 
Caravan Evaporated Milk has all the nu- 
tritive properties of fresh cream, for 
Caravan Evaporated Milk is entirely 
pure, full-cream cow's milk, sterilized, 
evaporated and cleansed; free from all 
germs, bacteria and foreign preservatives. 
Two cans for 25c. — M. W. Hansen fy 
Co., Grand Forks, N. D. 

Malted milk. It is pure, rich milk with 
the extract of selected malted grains in 
powder form. Instantly prepared by 
stirring in water. More beneficial and 
delicious than tea, coffee or cocoa. Very 
digestible and nutritious as a lunch. The 
best food for invalids, dyspeptics and 
those run down. Nothing finer can be 
found as a beverage for mountain pic- 
nics. — Owl Drug Store, San Bernardino. 
ERIES 



568 



ADVERTISERS CYCLOPEDIA 



When it begins to come along toward 
spring the appetite craves the form of 
food which is represented in our stock 
of fine evaporated fruits. The rich 
juices with their iron and other medici- 
nal properties have been safely sealed up 
by nature, aided by scientific process, 
and are ready for instant use. Apri- 
cots, prunes, peaches, pears and the 
whole family of native and California 
fruits will be found here in the very 
best qualities at low prices. Send us 
your order by 'phone if you can't come 
to the store. — New Shugar Grocery Co., 
Lebanon, Pa. 

Does your milk sour? If so try our 
perfectly Pasteurized milk. It is deliv- 
ered right to your door on ice. If your 
baby is sick and the other milk does not 
agree with it try ours. If you need a 
stimulant take a glass of our milk, it is 
the nearest to a balanced ration of any 
food or beverage on the market to-day 
and will refresh you more than anything 
you can take. A card or telephone call 
will bring our representative with a 
sample bottle. I guarantee its purity. 
Always yours to please. — A. O. Mitchell, 
Waterbury, Conn. 

Turn over a new leaf. Turn to purity 
and wholesomeness. Turn away from 
chance and possible contamination. Turn 
to Beech Glen Farms' milk. You're al- 
ways sure — because it's pure. Start the 
New Year right. — Cleveland, Ohio. 

A mere taste of the royal feast of 
good things that you will find in our 
grocery store. Add this resolution to 
your other 1907 resolves: Buy your gro- 
ceries where you can save and where the 
stock must be best in quality; where you 
can find all wantable things for table 
use — at the big store. — Jonas Long's 
Sons, Scranton, Pa. 

No let up. Now that it's colder is no 
reason why a dairy should let up on 
precautionary measures for purity. 
Beech Glen farms' milk receives the 
same conscientious care the year 'round. 
It's always a clean, pure milk. Cuya- 
hoga Central 2598. Bell East 1862. — 
The Lander-Phillips Dairy Co., Cleve- 
land, Ohio. 

Your grocery money goes farthest 
here. Everybody can see that our ex- 
pense account is less than the expense 
account of the merchant in the high-rent 
district. If we give you the benefit of 
this expense difference, will it not show 
in the price of your groceries each week? 
We give you this benefit and that's why 
at our reduced prices, we sell you a bet- 
ter line of groceries and provisions than 
you can buy elsewhere for the same 

GROC 



money. And this is one reason why 
grocery money goes farthest here. Think 
it over seriously, and you'll buy cloth- 
ing here. — Jos. Szold $ Son, Peoria, III. 

Hours of delivery. All orders received 
up to 9 a. m. are delivered in the morn- 
ing of same day as ordered. All or- 
ders received after 9 a. m. and up to 
3:30 p. m. are delivered in the after- 
noon of same day as ordered. To elim- 
inate all possibility of error and dis- 
appointment, and wherever possible and 
convenient for patrons, we suggest early 
ordering of goods. The entire aim of 
our delivery system is centered on giv- 
ing patrons a highly satisfactory service 
in every instance. Whenever our meth- 
od fails in any particular, depend upon 
us to promptly, pleasantly, and, if pos- 
sible, to effectually right every flaw. — 
The Crews-Beg gs Co., Pueblo, Colo. 

Combining quality with low price. You 
have probably been impressed, when 
reading our advertisements, with the fact 
that our prices are at all times unusually 
low, and to-day we want to add to the 
impression of low prices another — qual- 
ity. You know price is not all there 
is to the game of buying — it's the real 
value you get for your money that 
counts. Every article offered for sale 
at The Palace is a good article, worth 
a hundred cents for each dollar of its 
price. In no other way could we stand 
at the back of every purchase with our 
unconditional guarantee of " satisfac- 
tion, or your money back." We invite 
the most careful comparisons of prices 
and quality, knowing that you can do 
better at The Palace than anywhere else. 
Let us show you. — The Palace, Spokane. 

This great grocery store of ours has 
won its tremendous trade by reason of 
the merits of the food stuffs it sells, but, 
not content with offering quality and 
purity alone, the prices are made lower 
than you are asked in the average gro- 
cery store, and on special occasions, such 
as to-morrow, these low prices are cut 
still deeper, making it advantageous to 
home keepers and boarding house and 
hotel keepers to anticipate their present 
and future needs.— .Ha/me §• Co., New- 
ark, N. J. 

One of the most particular as well as 
important articles for the table is butter. 
At the present time the Pure Food Law 
does not allow coloring put in butter. 
Our butter is free from coloring, being 
sweet, and made from pure cream, com- 
ing to us from one of the finest as well 
as most sanitary creameries in the Con- 
necticut Valley. — Johnson <§• Bro., New 
Haven, Conn. 
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569 



The tea rooms are gaining. Maybe 
it's the novelty of the thing, but just 
the same the business being done in 
these tea rooms is increasing daily by 
big margins. People are coming here 
for their noonday lunches. The service 
is now fully up to the standard — prompt 
and accurate. It's a pretty satisfactory 
habit to form — this eating lunch in 
Field-Schlick's new tea rooms. — Field- 
Schlick $ Co., St. Paul, Minn. 

Lenten season is here, and finds us 
with a large supply of dry and canned 
fish. Our boneless codfish, put up at 
the new Souris fish drier, is excellent. 
Also the Acadia and Halifax brands of 
pure boneless codfish, in two and three 
pound boxes, are delicious, clean and 
tempting. Our stock of canned salmon, 
clams, sardines, etc., are the best ob- 
tainable. Call or telephone. — McKenna's 
Grocery, Charlottetown, P. E. I. 

" Confidence." The foundation stone 
of this store. Webster defines confidence 
as firm trust or belief; self-reliance; 
firmness; boldness; security; full reli- 
ance. And that's just about what this 
business is founded upon. Without the 
full confidence of the people the man 
nowadays will find he's working under 
the greatest handicap and sooner or later 
must give up and admit defeat. As re- 
gards this store, the management made 
" Confidence " their motto, and that they 
enjoy the results from day to day is 
thoroughly demonstrated by the splen- 
didly growing trade being worked up. 
Without confidence, all is lost, and it's 
only a matter of time; with confidence 
a business is on as solid a foundation 
as the sturdy Rock of Gibraltar. — Dan- 
cer-Brogan $• Co., Lansing Mich. 

The psychological moment to buy 
canned goods is now. Never were such 
canned goods seen, never such rich, red, 
ripe, luscious tomatoes, such sweet, ten- 
der corn, such delicately flavored peas, 
such delicious pears, pineapples, straw- 
berries and all the fruits and vegetables 
taken just at the moment nature had 
ripened them, and canned just at the 
psychological moment when nature had 
given them their most delicate, richest, 
luscious flavor — right from the field or 
orchard into the cans, and thus to you. 
And they were canned scientifically, un- 
der the most rigid sanitary regulations 
— so that they are not only as delicious, 
but as wholesome as if you had plucked 
them and cooked them yourself. — Abra- 
ham fy Straus, Brooklyn, N. Y. 

Send or telephone in your daily or 
semi-weekly grocery orders. We fill them 
according to your say-so, and don't try 

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to palm off something just as good on 
you. We are always at pains to recom- 
mend new articles or to give you our 
opinion as to the relative merits of 
goods, but once you tell us what you want 
it is up to us to give it to you without 
any argument. Prompt delivery is one 
of the strong points of the model gro- 
cery store. — New Shugar Grocery Co., 
Lebanon, Pa. 

The reason we are always about the 
busiest grocery store in Altoona is be- 
cause our prices on goods we can guar- 
antee, are the lowest. Then too, you 
get prompt service and courteous treat- 
ment. When you buy here you can feel 
confident you are getting the best goods 
and we meet any and all competition. — 
II. E. Swigert, Altoona, Pa. 

This butter does not bear fake en- 
dorsement of the medical State journals, 
but every pound is in a carton without 
extra expense to the retailer. — Wm. T. 
Greenly, Terre Haute, Ind. 

The biggest and best vegetables are 
raised from our seeds, and they keep best 
through the winter. The seed potatoes 
we sell always give the best crops. Did 
you notice what good results our White 
Rose potatoes gave in the crop? Just 
notice how good these potatoes are keep- 
ing. — C. Meyer, San Bernardino, Cal. 

Outing suggestions. " Variety is the 
spice of life." The delight in fishing 
comes from the uncertainty — you're al- 
ways certain of getting things just right 
at Greenough's. The variety the greatest, 
freshest and best in these parts. Take a 
stroll through our big grocery and see 
the many tasty, appetizing good things 
we have prepared for your table or 
that outing party — a veritable palace of 
pure foods. Items of interest displayed 
on every counter and in every corner 
of our big store. — Greenough's, Spokane. 

Fancy table raisins specials. The 
" Sweet Briar " are the choicest table rai- 
sins. We import them direct, especially 
for our Christmas trade. They're packed 
in handsome and convenient 2 1-2 lb. 
and 5 lb. boxes. Have you seen them?— 
Finley Acker Co., Philadelphia, Pa. 

Sparkling sale that beams with satisfy- 
ing groceries. Last week we convinced 
thousands that Simpson Crawford's Food 
Market surpasses all others in quality, 
price and service. Your every whim is 
gratified here. There is no limit to our 
efforts to please. Our facilities for serv- 
ing out-of-town customers are unsur- 
passed. Send us a trial order. Our 
food catalogue, "Good Eating," mailed 
on request. — Simpson Crawford Co., 
Brooklyn, N. Y. 
ERIES 



570 



ADVERTISERS CYCLOPEDIA 



Milton's Big Butter Store. Creamery- 
butter sale. Fresh churned, extra cream- 
ery", 25c. The biggest butter bargain 
St. Paul has had for a long time. Strictly 
fine, fresh churned creamery butter, right 
from our own churns to your home, at 
less than the wholesale price. Don't 
pass this by as an ordinary advertise- 
ment. If you knew how fresh and good 
this butter is you would not look fur- 
ther for butter. Headquarters is the 
place to buy your butter and save the 
storekeeper's profit of 4c to 5c per 
pound. Telephone for a small jar. 
Prompt delivery. — Milton Dairy Co., St. 
Paul, Minn. 

Xmas dinner dainties at independent 
prices. In your hurry to do your Christ- 
mas shopping, don't neglect the Christ- 
mas dinner; our grocery department is 
well stocked with the goodies that you'll 
want for your great annual feast, and 
in every case, by independent buying, we 
are enabled to save you materially. — The 
Broadway Department Store, Los Ange- 
les, Col. 

Good things to eat. Fresh stock of 
cranberries just received. All kinds of 
good eating apples. Concord grapes, fine. 
All other vegetables in season. Prompt 
delivery is our motto. — Knaur-Brown 
Grocery Co., Denison, Texas. 

A few cents a pound saved on this, a 
few more on that, is the way that econom- 
ical housekeepers can serve the best in- 
terests of their table and their pocket- 
book by shopping in the Eaton grocery. 
And isn't it astonishing how quickly the 
savings mount up? — T. Eaton $• Co., 
Winnipeg, Can. 

Old homestead canned goods. Per- 
fectly sound fruits and vegetables put 
up at Picton, Ontario, with strict regard 
for scrupulous cleanliness in every stage 
of the process. The exclusion .of every- 
thing of an unsound nature results in 
remarkable preservation of the natural 
flavor. — T. Eaton Co., Winnipeg, Can. 

Pitted red cherries in their own juice. 
That's what makes these fancy York 
State red cherries so fancy. It really 
makes them the best flavored and finest 
goods of the kind put up in tins. Don't 
cost much — 25c can, $2.75 a dozen. Whole 
red raspberries. They are hard to put 
up at all, but these are put up just 
right. These York Staters are very suc- 
cessful putting up whole red raspberries. 
With all their quality they are just as 
reasonable as the cherries — 25c can, $2.75 
a dozen. — W. W. Walker Co., Hartford. 

You and yours are cordially invited to 
come to see us. You will be welcome 
whether you wish to buy or not. We are 

GROC 



not expecting to sell every one this pay- 
day, we just want to get acquainted with 
you. We can show you where you can 
lose several days during the month and 
have as much money as if you had put 
in full time. How can we do it? Be- 
cause we are selling groceries you're 
wanting at prices you're tickled to pay. 
— Tucker- J onz, Denison, Texas. 

Our grocery sale is constantly increas- 
ing, as the prices and quality of our 
goods cannot be met by our competitors. 
Be sure and look our price list over and 
leave your order with us and we will 
give it our prompt attention. — Waterbury 
Market Co., Waterbury, Conn. 

Ontario cheese. That good kind, you 
know; the kind that has made Ontario 
famous; the kind that everybody likes, 
with that rich, full flavor that helps to 
sharpen up your appetite. And, listen ! 
We have installed a patent automatic 
cutter and you can have just the sized 
piece you want. No crumbs or dry 
chunks; every cut fresh as a daisy. 
Would like you to try our cheese, it is 
sure to please, and the price is no higher 
than you have been paying for ordinary 
cheese. Our introduction price for a few 
days is 18c per pound. — Gibson, Gag6 
Co., Winnipeg, Can. 

How to get pure milk. No need to 
" wonder, sit and ponder, sit and think " 
as to how to be absolutely certain of 
the purity of your milk supply. Use 
guaranteed milk, from a responsible 
dairy — the production and handling of 
which is open to your inspection. — Beech 
Glen Farms Milk, Cleveland, Ohio. 

Not often advertised; that is, by us. 
We refer to cheese, butter and eggs. 
They sell pretty lively without publicity. 
They are bought by people who place 
freshness and quality before price. The 
price is small enough, these excellences 
considered, but it might seem large to 
small-price hunters. Hence the price is 
given when the goods are called for. Our 
object in touching this subject is to in- 
form customers where prime cheese and 
butter and eggs are sold. — Boston Gro- 
cery, New Haven, Conn. 

Only one best store in town at which 
to obtain your supplies of groceries, 
and that's at our store. Don't accuse 
us of boasting. We are only repeating 
what hundreds of satisfied patrons have 
said and are saying about us. Beside 
excellence, we also lay claim to prompt- 
ness and carefulness in the filling of all 
orders. No extra charge for all these 
good points. It's just our way, that's 
all. — The Dunning Grocery Co., Bing- 
hamton, N. Y. 
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571 



Price cuts in groceries. Every little 
helps in home economies, particularly in 
regard to groceries and such like things 
of everyday consumption. Worth-while 
savings soon accumulate from a price 
advantage of a few cents here and there. 
— The T. Eaton Co., Winnipeg, Can. 

Pure milk. Every ounce of milk sold 
by us comes from clean dairies and is 
clarified to insure absolute purity. Every 
utensil used is sterilized with boiling 
water and live steam. Every bottle and 
can is sterilized before using. We heart- 
ily support and will aid in the agitation 
for universal inspection of milk. We 
make every effort to obtain a pure milk 
supply at the farms, and not satisfied 
with that clarify the milk in such a man- 
ner that the injurious germs which are 
inevitable in the natural milk are de- 
stroyed. It costs money to do this, but 
we are confident that no diseases can ever 
be brought into your family by our clari- 
fied milk. Ask any person who has been 
investigating the local milk conditions 
about the test of our clarified milk. 
Though we are doing our part, we know 
that universal inspection by efficient of- 
ficers will help us by increasing the use 
of pure milk. The sanitary conditions 
of the New Haven dairy are as perfect 
as brains and money can make them. We 
invited inspection and cordially ask every 
person interested in pure milk to come 
and inspect this modern plant. Twenty- 
six pint tickets for $1. — New Haven 
Dairy Co., New Haven, Conn. 

The fear of a grocery bill has driven 
many a man down the hill. It doesn't 
drive the Lehman customer very far. 
There's nothing to fear here, people. 
If you have the fear, come to Lehman's. 
If living has got out of all reason, try 
the most reasonable thing — Lehman's 
splendid cash system. Grandest layout 
of meat, fish, groceries and fresh veget- 
ables that you have seen in many months. 
Freshness ! Goodness ! Beauty ! Cheap- 
ness! Greatest grocery combination on 
earth. All in line at Lehman's Depart- 
ment Food Stores this Friday and Sat- 
urday. — Lehman's Dept. Store, Trenton. 

Milk editorial. The Lander-Phillips 
Dairy Co. does not depend for support 
on any fad, but only on the intelli- 
gence of the public. We bottle all our 
our milk — it's the proper way, because 
every bottle is absolutely sterile when 
filled. You can come and see our ad- 
vanced methods. To get pure milk or- 
der Beech Glen Farms Milk. — The Lan- 
der-Phillips Dairy Co., Cleveland, Ohio. 

Interesting Grocery Items. — This is 
the time of year when the grocery 

GROC 



store can help you most. Let's see if 
we can't relieve you of half the re- 
sponsibility of that picnic or excursion. 
You'll get the proper foods, if you 
come here — and they won't cost much, 
either, and you are almost sure to get 
something that the other folks haven't 
heard about as yet, and their surprise 
and delight will be worth the time you 
spent in shopping for them. Get a 
grocery catalogue when you are in doubt 
— or better still, come to the store. 

Good health and ready money are 
two of the best friends in the world. 
Our regular customers are largely 
blessed with both, for we supply them 
with wholesome food at low prices. The 
quality of the food insures their health, 
and our profit-sharing method of sell- 
ing to them direct from the producer 
enables them to save money on all they 
purchase. The money they save also 
helps their health, for it brings content- 
ment, and digestion. Every one of our 
130 retail grocery branches, in selling 
pure foods at such moderate prices, is 
also radiating health and ready money 
all around. That explains the ever- 
growing popularity of our stores and 
why it is that the sensible, home-loving, 
thrifty housekeepers deal with us by 
the scores of thousands. 

In planning this grocery department 
we have given first thought to the qual- 
ity of the goods; nothing but the best 
finds or ever will find a place in our 
stock. Our next thought has been to 
see for how little we could sell the very 
best. Our prices and pleased custom- 
ers (they grow in number daily) are 
ample proof of our unqualified success. 
It will be well worth your time to visit 
this department. It is beautiful and 
convenient in its arrangement, and of- 
fers you the choicest food stuffs from 
the world's best markets at savings not 
possible anywhere else. — Lit Bros., Phil- 
adelphia, Pa. 

The clean, fresh and pure kind that 
will make your meals delicious and 
give the housewife an easy task in pre- 
paring it, because she knows it will be 
good. Prompt delivery is our hobby. — 
Geo. F. Bitzer, Columbus, Ohio. 

Canned sliced peaches. — One pound 
cans of delicious California peaches, 
packed in an exquisite heavy syrup. 
One of the necessaries for that picnic 
basket.— McCaffrey's, Philadelphia. 

Salt, cheap as it is, needs watching. 
Why buy damp or soggy, hard or lumpy, 
coarse grained mixtures when the pure, 
dry, fine grained, free running article 
can be had at so cheap a price? — James 
Butler, Brooklyn, N. Y. 
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Picnic goodies must be fresh and 
dainty to be toothsome and delicious. 
We make a specialty of luscious picnic 
eatables — all the good substantial 
standbys and the greatest abundance of 
dainty " side lines " that you'll find in 
town. — /. H. Snow $ Co., Bangor, Me. 

Fancy crackers — biscuits. — There is 
always something new in this line — some- 
body making a new kind of cracker or 
biscuit all the time. Whatever is new, 
and is good, you'll find at Jevne's. Our 
cracker department is nothing small, 
you'd be surprised to know how many 
different kinds of crackers we carry. 
Some small delicious crackers that sim- 
ply melt in your mouth. Good fresh 
soda crackers, too, and all the fancy 
kinds. Go to Jevne's for any kind of 
a cracker you want. — H. Jevne, Los An- 
geles, Cal. 

Groceries for your cottage at the shore. 
— No need for paying the high prices 
usually asked at summer grocery stores. 
Our big grocery, with its crisp, ever- 
changing stock of fresh goods and its 
modest department store prices is at 
your service. Send in your order by mail 
and if $5 worth of goods are ordered, 
we'll deliver them free at your station. 
— Wise, Smith <§• Co., Hartford, Conn. 

For the Thanksgiving dinner, special 
efforts will be made to supply all the 
dainties suitable to the occasion. Here 
are a few hints. — Carsley's, Montreal. 

Purest olive oil. — Every cook agrees 
that the purest olive oil is the best. The 
question is, which is the purest. We 
carry one brand — the " La Crescenta " — 
which we can vouch for as being abso- 
lutely pure. It is put up under our 
own supervision, so we know what goes 
into the bottles. — H. Jevne, Los Angeles. 

If you have been a stranger to the 
flavor given by using Tone's spices, get 
acquainted. There is nothing but spice 
— no woody (perhaps poisonous) adul- 
teration — just purity — just spice. The 
package keeps the flavor always the 
same as the day we ground the spice. — 
Tone Bros., Des Moines, la. 

Picnic supplies must be fresh and 
seasonable to be appreciated on your 
outing. We make a specialty of picnic 
eatables — all the good subtsantial stand- 
bys and the greatest abundance of 
dainty " side lines " that you'll find in 
town. Send your order: we'll fill it 
most temptingly. — Dunning Grocery Co., 
Binghamton, N. Y. 

Does your butter suit you? Has it 
got a moldy, back number, aged sort of 
a smell that takes away your appetite 
for the other things on the table? Our 

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Riverside creamery butter will give an 
added zest to everything else on the 
table. It will create an appetite, not 
take it away. You'll have a hard time 
finding anything at our store that you 
won't like. We have to be extra careful, 
of course. We wouldn't expect success 
if we bought things in a hit or miss 
fashion. It's because we're careful in 
our grocery buying that you won't have 
to be careful with yours — just order 
your dinner from us — it will be all right. 
Our word for it — also our money. — Wha- 
len §; Taylor, Battle Creek, Mich. 

Spanish sweet peppers with fried 
eggs are delicious. Cut the peppers 
in slices or round pieces and put in a 
frying pan in melted butter or good 
olive oil, and a little onion, if preferred. 
When the butter or oil is lukewarm, drop 
the pieces of peppers into the frying 
pan along with well-beaten eggs, frying 
until the eggs become more or less hard, 
according to the taste. — McCaffrey's, 
Philadelphia, Pa. 

Home bakery and steam table. These 
two departments are a blessing to the 
ladies. They save you time, labor and 
worry. The finest pastry, bread etc., 
at our home bakery counter. Hot meats, 
side dishes, etc., ready to serve at our 
steam table. Mail orders. Just because 
you do not live in Denver is not a good 
reason for not buying from us and sav- 
ing money. Write for a catalogue. — 
The John Thompson Grocery Co., Den- 
ver, Colo. 

AH our foods and groceries are fresh 
from the farm, the creamery or the 
garden, the packing-house, cannery or 
factory. The shortest cut from the pro- 
ducer to your table is through a James 
Butler store. It is also the cleanest, 
cheapest, most economical route — no 
rehandling or repacking. Better quality, 
fresher goods are not to be had. Then 
the price — if that concerns you — is al- 
ways lower, for the simple reason that 
no other merchant buys so largely or so 
closely; nor can he afford to sell on 
the scant margin that is profit enough 
on our immense daily volume of sales. 
Thrift is the highway to prosperity and 
happiness, and every one of the James 
Butler groceries is an entrance to this 
pleasant road. Here are a few prices 
for the next three days that will inter- 
est every housekeeper who would rather 
save the pennies than squander the dol- 
lars. — James Butler, Jersey City, N. J. 

Salted Jordan almonds, genuine Jor- 
dan almonds, salted specially for us by 
a lady who uses in salting our extra 
fancy creamery butter. Ours you'll al- 
ways find crisp. — Gedney's, East Orange. 
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That's certainly good coffee. Couldn't 
be otherwise if bought of Carvers. We 
have several grades, as a matter of course 
— some cheaper than others; but each 
one is the best any honest dealer can 
afford to sell for the money. — /. S. 
Carver $• Sons, Ogden, Utah. 

The best preserves and jellies. We 
have many kinds and varieties of fruit 
preserves, with a wide range of prices. 
The lowest priced are good — the highest 
priced the very best anywhere. Many 
are put up by women in their homes, 
with all the care and pride that a woman 
will take in her special work. Dainty 
for desserts or a fillip to appetite, they 
are admirable and economical. — Abra- 
ham $ Straus, Brooklyn, N. Y. 

Come here for your groceries. Our 
prices average fully one-fourth less than 
you would pay elsewhere for goods of 
same quality. Bring in a sample order 
and prove what we say. — Gt. A. $• P. 
Tea Co., Binghamton, N. Y. 

There are just as many different kinds 
of coffee as there are different kinds of 
people. Some good, some bad, some in- 
different good, and some indifferent bad. 
Coffees are same way. We have great 
patience and skill in selecting coffee, 
for we have a coffee trade that is the 
best in Connecticut. The people we cater 
to demand the finest coffee in the coun- 
try, and we realize that it is up to us 
to provide it. — Newton, Robertson §• Co., 
Hartford, Conn. 

The ordinary grocery store is often 
disappointing. Not so here. We always 
have something in our choice stock to 
tickle the palate of those whose appe- 
tites need forcing a little. To-morrow 
we have an unusually good lot of fruit, 
green vegetables, home-baked goods, 
staple and fancy groceries. Pay us a 
visit. 'Twill be mutually helpful. — Cor- 
nell's, Binghamton, N. Y. 

The prime object of this pure food 
show, inaugurated to-morrow morning, 
and which will be the grandest, largest 
and most complete ever held in the West, 
is to make a proper exposition of all 
nutritious and wholesome foods. The 
demonstration and preparation of them 
will be done by experts, so that all will 
be able to witness practical and inter- 
esting tests. Many valuable ideas will 
be collected by those who attend and are 
interested in the scientific and beneficial 
use of foods according to health laws. 
Our entire fourth floor has been turned 
into a veritable fair, with its clusters 
of booths, its carnival dress and its buzz 
of busy workers. In connection with 
this grand pure-food show every depart- 

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ment of our store will conduct special 
sales. New stocks are arriving daily, so 
that unusually fine bargains may be se- 
cured. Special attractions will be an- 
nounced daily. Watch the papers. Dur- 
ing this show special prices will prevail 
on groceries and liquors.— Prager's, San 
Francisco, Cat. 

Now is the time you are purchasing 
your supply of groceries for February. 
Just look over these prices and if you 
are asked more at your trust groceries 
give us a trial order. No matter what 
you may be told by the fellow looking 
for his big profit, our goods are strictly 
reliable and of the best quality; higher 
prices and smooth talk will not make 
their goods of any better quality than 
ours. — The Bartlett Merc. Co., Leadville. 

The value of groceries depends on 
how good they are. If you buy a poor 
grade of groceries that you are unable 
to use, it doesn't comfort you very much 
to know that you got them cheap. If 
you buy your groceries from us you 
will have the standing assurance that 
everything is the purest and the best 
that can be obtained. You will enjoy 
knowing, too, that the price you are 
paying for them is as low as can be 
found anywhere — often lower. This hot 
weather makes the preparation of a 
heavy dinner quite a task. Telephone 
us, and we will make a few suggestions 
that will help you out. Our Herkimer 
County York State cheese is the best 
that can be obtained any place. Better 
try it the next time you want cheese. — 
Whalen § Taylor, Battle Creek, Mich. 

These dainty, fresh, crisp graham 
crackers are unequaled as an every day 
article of food — ideal for lunch at pic- 
nics and parties. And the price — a sup- 
ply for the summer may be had to-day 
at a good saving. — Evans Bros., Wilkes- 
Barre, Pa. 

Sour Jumbo Pickles. — Big fellows, just 
as crisp as it is possible to have them 
and with a flavor that is all their own. 
You'll be sorry if you don't have some 
of these with you on your trip to the 
woods. — McCaffrey's, Philadelphia, Pa. 

El Verde Grape Juice.— Put a few 
bottles in your ice chest — keep some 
there all the time. Then when you want 
a refreshing drink, when you want some- 
thing to serve a guest, pour out a glass 
of this delicious, cool, grape juice — how 
you will relish it, El Verde grape juice 
is the best summer beverage you could 
possibly have; it is something different 
from what is generally served and it is 
absolutely pure. — II. Jevne, Los Angeles. 
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A continuous feast of pure, fresh 
foods and delicacies is being set before 
our customers at prices so low that the 
daily task of supplying the household 
with necessaries is changed for them into 
a perennial pleasure. Witness our spe- 
cials for this week — potatoes by the bas- 
ket at carload rates; the finest flour be- 
low present cost of milling (wheat is 
so high) ; hams and bacon at prices al- 
most discouraging to the pigs; rice and 
prunes cheaper than you could raise 
them; and so it goes through our whole 
stock. Thrifty women are not slow to 
take advantage of these money-saving 
offers, and our stores are thronged more 
and more as appetites sharpen with the 
approach of winter. — James Butler, New 
York, N. Y. 

Some grocers have to bait their cus- 
tomers with sugar to keep them in a good 
humor — just like a fellow does his sweet- 
heart. The best bait that we have ever 
found was the best goods at a reasonable 
price; the best assortment to be found 
and courteous treatment. If you are a 
good liver you cannot make a mistake 
by giving us your business. — Tony Hill 
Jonz, Denison, Texas. 

A sale of dainty appetizing edibles, 
just suited for the Lenten season. The 
prices are low, the quality the best in 
each instance. This is what makes the 
bargain-saving so rare. — The Bronson 
and Piatt Co., New Haven, Conn. 

Something good to eat! Follow the 
crowd to Puss and Tad's new, up-to- 
date grocery. Staple and imported goods 
received every day. We are here to stay, 
and will do our best to please you in 
quality, price and prompt delivery. — 
Hannah fy Holstead, Waco, Texas. 

Huntley & Palmer crackers. The fa- 
mous cracker makers of London — but 
their fame is not confined to London, it 
spreads over the world. The daintiest 
crackers and wafers made come from the 
Huntley & Palmer factory. — H. Jevne, 
Los Angeles, Cat. 

Pfeiffer's. When you want the best 
groceries leave your order at Pfeiffer's 
grocery. — Pfeiffer's, Kenton, Ohio. 

It pays to buy good coffee. In our 
28c J. & M. you get a coffee that com- 
bines strength and flavor. You can use 
less and get better satisfaction than 
with cheaper goods. — 8. 8. Adams, New 
Haven, Conn. 

Did you taste that coffee at the lawn 
fete last night? Honor bright! Now 
wasn't it just excellent for 20c? Isn't 
it just as good as you have bought at 25c 
or more? New lot of that Santo and Rio 
Blend coffee in yesterday. It's so good 

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for 15c. One pound is worth two pounds 
of package coffee. It's absolutely pure. 
Makes a rich delicious cup. — Brunson's, 
Kenton, O. 

Baked beans in cans are handy at this 
time of the year. Open the can and 
they're ready and it's most likely every 
one in the family is partial to beans. 
We're sure they'll like these because they 
are extra delicious — plain or in tomato 
sauce. — Lehman fy Co., Trenton, N. J. 

We have welcome news for housekeep- 
ers in our prices of canned vegetables 
this week. All former figures are broken. 
Quality considered, the prices offered to- 
day have never been approached, far 
less equaled. Where other prices ap- 
proach ours, the quality will be found 
so disappointingly inferior that compari- 
son is out of the question. We buy and 
sell in such immense quantities that no 
other retailer can hope to compete with 
us. Ten thousand cases, or twenty car- 
loads, furnish no more than about a day's 
supply when we make a drive on spe- 
cial prices, as we do now. We purchase 
by trainloads — often the entire output 
of the high grades — and not by the car. 
Buying so largely, we control the price, 
making sure of the quality, and far out- 
strip all competition. We offer cus- 
tomers for this week values that are 
peerless. Better be on hand early and 
get your share of the bargains. — James 
Butler, New York, N. Y. 

We received yesterday a ton or more 
of extra fancy Oregon prunes. They are 
big, fat, fine flavor. We bought them to 
sell and they are going to be moved this 
week. — Newton, Robertson $ Co., Hart- 
ford, Conn. 

Eatable attractions are the features at 
our store to-day. The flag of high grade 
quality at low prices waves over our 
stock and we can please every buyer 
who wants to be economical. — D. R. 
Kendall, Pueblo, Colo. 

Were we to tell you of all the won- 
derful values obtainable when marketing 
in our grocery store, it would take a 
page of type talk — we therefore have 
culled the following specials as typical 
of the hosts of others waiting your pick- 
ing. — Bloomingdale Bros., New York. 

Wanted — A woman, who after using 
our goods will not say that they far 
surpass anything she has ever used at 
far higher prices. — Mills Tea and Butter 
Co., Springfield, Mass. 

Rich, juicy, sweet oranges. A car 
load just received by us. Remember, 
we can make low prices because we buy 
the quantity. — H. 8. Chase # Co., Des 
Moines, Iowa. 
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575 



Guava Jelly. A most charming and 
delicious jelly, made from a fruit grown 
in Cuba — the Guava. Its flavor is hard 
to describe — here's the flavor of the 
orange, the quince and the pomegran- 
ate combined — can you imagine anything 
more exquisite? — /. A. McCaffrey $ Sons, 
Philadelphia, Pa. 

Tea and coffee. A customer said yes- 
terday: "You're harping a good deal on 
tea and coffee." 

We know it. 

What's the use of leaving good things 
alone. By no means are they the only 
good things in the store. Everything 
here is good. But somehow people kind 
o' judge a store by its tea and coffee. 

We are willing you should. 

Ask your neighbor. She knows about 
our tea and coffee and our other good 
things. — The N. A. Moore Co., Indianap- 
olis, Ind. 

Wouldn't you prefer to have your 
morning cup filled with rich, fragrant, 
delicious coffee than with a flavorless, 
tasteless, weak beverage? Why don't you? 
In our coffee department there's nothing 
but the pure, good coffee berry sold. 
We have Mocha and Java coffee at 40c 
the pound that makes a most delicious 
cup of coffee — and you pay that price 
many places for a coffee that is worth- 
less. Ours is so skillfully blended, al- 
ways fresh roasted — and it's pure. — H. 
Jevne, Los Angeles, Cal. 

Canned corn, Indian brand. This corn 
certainly makes us friends. It is a small, 
tender, sweet Maine corn, natural in 
color and as near perfect as corn can 
grow. — A. L. Knaur, Denison, Texas. 

Your Sunday dinner will be the better 
for a little shopping in our grocery de- 
partment. Coffee that is best. One sip 
and then your verdict — if it isn't bet- 
ter than any you've been buying for the 
same price, no matter where, send it 
back. — Fontaine $ Angliner, Crookston. 

The biggest sale of its kind, covering 
the freshest, most wholesome, most 
" toothsome " canned fruits, game, fish 
and vegetables Newarkers ever tasted — 
the country's leading canneries gathered, 
selected and packed them, so we know 
they're best! Close, cash buying in car- 
load lots, at just the right time, gave us 
low prices no organization anywhere could 
get! And now we're turning over to 
you the entire stock, without a single 
reservation, at prices no store can beat, 
no matter what their claim! Remember 
every brand's put up under the pack- 
er's label — every can is guaranteed as 
advertised, or your money back. — S.. 
Scheuer §• Sons, Newark, N. J. 

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A full house of choice, fancy groceries 
— the fresh kind. Poor groceries are 
dear at any price. Our store is clean. 
Our goods are pure. Our prices the 
lowest for the best, as we handle no other. 
— Anderson Bros., Spokane, Wash. 

Every coffee drinker should read this. 
We want to bring before the public 
more prominently the delicious blends 
of coffee to be had here. We employ an 
interesting means to do this. Read our 
offer and take advantage of it. — The 
Fair, Chicago, III. 

Dunlap's India and Ceylon Tea. — We 
are gaining ground very fast in the pop- 
ularity of this tea ; for lovers of tea with 
a heavy body it is unsurpassed. Comes 
in lead foil packages, thereby retaining 
all the flavors as grown in the gardens 
of Ceylon. — Geo. M. Dunlap, Atlantic 
City, N. J. 

Don't pay fancy prices for rancid but- 
ter. You can find none better, at the 
present season, than our Mifflin County 
roll. The price, 18c per pound. Our 
sales reached 1,000 pounds last week, a 
saving to our patrons, in the aggregate, 
of $112.00. Did you get some of the 
change we handed out? — Green Front 
Market, Altoona, Pa. 

A reward for good hard work, honest 
dealing, a clean and well kept grocery 
and meat market is an increase of bus- 
iness and more customers. We think we 
have earned that reward, as the growth 
of our business shows it. We can always 
take care of one more. Try us and see 
for yourself. — /. P. Cronin, Binghamton. 

Enjoy life while you live, for you'll 
be a long time dead. Man wants but 
little here below — except when it comes 
to the matter of eating, and then he 
wants plenty of it and of the very best 
quality, too. Every wife knows that our 
groceries fill the bill in every particular 
and that they are fresh, pure and whole- 
some. — W. P. Hickman, Crowley, La. 

" This Gillies coffee seems to go fur- 
ther. The weight is full, the coffee rich, 
and even if it cost more per pound than 
I paid elsewhere (which it doesn't), it 
would still cost less per cup. As to body 
and flavor, I have never tasted a more 
delicious coffee."— Gillies Coffee Co., New 
York, N. Y. 

If there is any business that needs 
quality injected in large quantities it is 
the grocery business. — Lem Wright, Gro- 
cer, Knoxville, la. 

Don't use a white starch on black goods. 
Durkee's Mourning Starch, at 10 and 15 
cents, is the thing.— T. E. Burns Com- 
pany, Knoxville, Tenn. 
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Good tea is an aid to the digestion. 
Its fragrant aroma excites the flow of the 
digestive fluids. It softens food so that 
the gastric juices act readily upon it. Its 
warmth brings blood to the stomach. It 
promotes the assimilation of nutrition by 
the blood. It supplies food for the 
nerves and body. Its principal constitu- 
ent is theine — a tonic that reinvigorates 
and freshens mind and physique. Good 
tea is an actual health benefit for women 
and children and men. Chase & San- 
born's Package Teas are good teas. They 
are the selected growth of the best tea 
estates of the world. They are made 
from tender, delicate top leaves and 
shoots of " hill-grown " tea. — Chase fy 
Sanborn, Boston, Mass. 

This week there is again " something 
doing" in the "best butter line." All 
spring we have been fighting the creamery 
and dairy force of the country for lower 
prices. The combine is powerful and 
stubborn, but we broke through their 
defenses a few days ago, when we 
smashed the price to 27 cents a pound. 
The ten carloads we offered at this figure 
melted away like snow in July before 
the eager demands of our customers. 
But other purchases have arrived — this 
time the " Cream " of the Western prod- 
uct, fresh and fragrant as the first breath 
of spring, although the quantity is not 
half what we expected. These shipments 
are now being distributed to every store. 
We won't stop to reckon the cost, but 
will gladden the hearts of all our cus- 
tomers and of every housekeeper within 
reach of one of our stores by keeping 
the price at 27 cents a pound. We are 
content to lose our profit if we can 
break up the " high-price " combination. 
So call around this week. Better but- 
ter is not to be had in any market. — 
James Butler, Jersey City, N. J. 

Tea experts have to look and taste a 
number of times before they're satisfied. 
We think, however, that you'll be well 
satisfied with one taste of our teas. — • 
/. R. Terall % Co., Raleigh, N. C. 

A cup of Mocha and Java blended in 
the right combination and of choicest 
picking, makes an aroma richer than all 
the perfumes of Arabia, and a bever- 
age that for flavor, body and delicious- 
ness is unexcelled. Our coffees are un- 
adulterated and of the choicest quality, 
and our teas are a dream of luxury for 
the palate. — J. S. Carver $ Sons, Ogden. 

Our sale of pure foods is well worth 
your thoughtful attention — mince meat, 
of course, the pure kind; relishes, condi- 
ments, flour, sugar, coffee, teas, spices- 
all the staples and all the luxuries you 

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can think of — many you may not call to 
mind. Our goods, our service, our prices 
are right in line with those of the best 
groceries in the land. — Bergen Center 
Market, Jersey City, N. J. 

Our butter, eggs and produce suggest 
the rolling meadows, the country farm 
and the fertile fields. These things come 
from farmers who know how to raise 
them to perfection. Like all other things 
in this excellent stock of groceries, they 
are fit for the best tables, and will be 
appreciated by those who know what good 
food is. — The Star Grocery Co., Logan. 

Butter Oration. — Tell everybody about 
this butter, because it's worth telling 
about. If you are lucky enough to buy 
it, you know what it is. You know it's 
pure and sweet and wholesome. You 
know it is made by people who know 
how to make good butter. If you don't 
know about' this butter, just take our 
word for it, it is the best butter in India 
to-day. — S. M. Dairy Co., Bijapur, India. 

Preserved rose leaves in the model gro- 
cery store. Is that not the personification 
of delicacy in foods? We lead with 
this item merely to call attention to the 
fact that while we sell hams, bacon, 
flour, canned corned beef and the like 
staple, ordinary kinds of foods, they are 
not sold in the ordinary way, nor are 
they ordinary hams, bacon, etc., and that 
at the same time there is not a delicacy 
in the world we've heard of that cannot 
also be purchased here at particularly 
moderate prices and handled in particu- 
larly dainty style. It's a dainty as well 
as comprehensive, appetizing and low 
priced store. Preserved rose leaves, a 
novel dainty from Turkey, good addition 
to the afternoon tea, 24c a tin. — Abraham 
$ Straus, Brooklyn, N. Y. 

Be careful of what you eat. — Particu- 
larly in the summer — as poor and im- 
pure foods in the warm season very 
quickly result in a siege of sickness. The 
safest plan is to have " The Big Store," 
Pittsburg's great pure food mart, supply 
all your grocery wants. You can order 
by 'phone just as well as in person — and 
we'll always assure you of the highest 
satisfaction — and, too, guarantee to save 
you considerably. The appended list is 
ready proof. — Kaufmann's, Pittsburg. 

We cordially invite our friends to call 
and inspect our line of new and up- 
to-date groceries. Courteous treatment 
and prompt delivery will make you a 
steady customer. Our prices are as low 
as first-class goods can be sold for. Visit 
our store and we are sure you will come 
again. — Bliss Grocery, Wooster, Ohio. 
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577 



Is it not sensible to buy your eatables 
from a clean store? Many people deal 
here because this store is absolutely 
clean. This is an excellent reason — But 
there are others ! Many buy here be- 
cause we save them money. The follow- 
ing partial list for to-day's selling will 
save you money. If not already a cus- 
tomer, call to-day and look our grocery 
department over. — Emery, Bird, Thayer 
$ Co., Kansas City, Mo. 

Highest honors at St. Louis exposition. 
Old-time dairy methods produced a but- 
ter that was sometimes good — more 
often not. No uniform product was 
possible. Twentieth century creamery 
science gives the consumer the perfect 
butter. Gold medal creamery butter is 
the finest butter made — no better butter 
is possible. The cream is pasteurized 
that it may hold no harmful germ, and 
every care taken, from start to finish, 
that the butter may be uniform in qual- 
ity and always best. Indeed, it is so 
good an air-tight and odor-proof pack- 
age is used to protect it, so as to bring 
all the goodness from the creamery to 
you. 500,000 people in Connecticut are 
now eating Gold Medal butter. Are 
you one of them? — Dillon $ Douglass, 
New Haven. 

Groceries for the quality-cupboard at 
sharp savings. — Our strict scrutiny of 
quality prevents any other than best 
getting into our grocery and wine stocks 
at any time, so when special prices are 
quoted they mean more to the careful 
buyer than " ordinary bargains." — 
Blooming dales, New York. 

Butter! Butter! Butter that's but- 
ter. Butter at prices better than the 
other fellow's butter. Get your good 
butter at Howard Bros., Denis on, Texas. 

A chapter about cheese. We make a 
specialty of fine butter and cheese. — 
Crofut's Market, Binghamton, N. Y. 

Fancy groceries. — Many of our cus- 
tomers do not seem to know that we 
carry groceries as well as meats. "We 
wish to emphasize the fact that our 
stock of strictly high-grade groceries in- 
cludes everything the fastidious house- 
keeper could desire. Teas and coffees, 
pickles and relishes, fancy crackers, 
canned goods, etc., and each is the best 
of its kind. — Washington Market, Scran- 
ton, Pa. 

Our coffees are all rich, full flavored 
and aromatic Pure blend represents a 
standard of excellence The women of 
St. Ann's parish, Brooklyn, who served 
this famous Russian Samovar Tea, 
praise its high quality. The only botan- 

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ically blended tea in America, sold in 
the interest of the consumer only in the 
original sealed packages from 60c up to 
$4.00 per pound, in 1-4, 1-2 and 1 lb. 
packages; you will never know the real 
luxury of a cup of tea until you have 
used Russian Samovar tea. As to econ- 
omy, it is sufficient to mention that one 
ounce of this tea produces 20 cups. — 
Chapman $ Co., Brooklyn, N. Y. 

Quality counts. Yes, quality counts, 
every time. This is amply demonstrated 
in the rapidly increasing sales of our 
Capital Brand butter — the best butter 
ever made. We take especial care to 
keep our creamery clean. Come in and 
inspect it any day. We use only the 
best cream . from high-grade dairy cows 
■ — ask our dairymen, we'll furnish you 
their names. We use only modern ma- 
chinery, kept scrupulously free from 
impurities — you can see it, any time. 
Our workmen are experienced — our 
price is right. Can these reasons ac- 
count for our butter's popularity? We 
think so. — Capital City Creamery, #a- 
lem, Ore. 

Tempting grocery offers. Some of 
the specials that make this the most in- 
teresting grocery store in the city. All 
the world contributes to it, sending to 
us the most famous, most likable edibles 
of each country — at prices that permit 
every one to enjoy the delicacies that 
only the few used to enjoy. — Abraham 
<$• Straus, Brooklyn, N. Y. 

Butter fresh from the best dairies. 
Pure and sweet, the product of some of 
the best managed dairies in the country. 
You'll be interested in the low prices as 
well as in the goodness of the butter. 
Phone us an order, try it, and you will 
order more. — Alex. Cooper, Winnipeg. 

Good butter. Our Rose brand of 
dairy butter is day after day and week 
after week being placed on the table 
of an ever-increasing number of homes 
in the city. We do not claim for this 
butter that it is the best thing in butter 
that ever happened, but we do claim 
that it is without doubt (in this season 
of high butter prices) the best butter 
value in the city for the price. Our 
Prairie brand of creamery is put up in 
one of the best creameries in the East, 
shipped to us in 56-pound boxes, and in 
our own clean, bright, marble-countered, 
up-to-date butter room, it is cut into 
pound bricks, nicely wrapped in parch- 
ment paper and is ready for your table. 
Try our butter. We think it will please 
you, and we know it will save a little 
money for you. — (Gibson-Gage Co., Win- 
nipeg, Can. 
RIES 



578 



ADVERTISERS CYCLOPEDIA 



GROCERIES— FLOUR 



Sylph flour in plenty now ready. — In 
our announcement the other day concern- 
ing the supply of Sylph flour we prom- 
ised a plentiful supply in a few days. 
That promise has now been fulfilled. 
Five carloads have arrived and more is 
on the way. Our plans comprise or- 
ders for the delivery of two carloads 
a day until further orders. From the 
rate at which the sale of this superb 
flour is increasing we do not expect 
even to reduce these orders, but rather 
to make still heavier demands on the 
mills. 

We owe the public an apology for al- 
lowing ourselves to run out of Sylph 
flour, since we made such exhaustive tests 
before advertising this flour that we knew 
it to be the very best. We should there- 
fore have anticipated the demand. How- 
ever, we are proud of the record that 
Sylph flour is making and will not al- 
low ourselves to run short in the supply 
again. We repeat what we have so often 
said, " Sylph flour is the best, without 
qualification." — Day $ Bailey Grocer Co., 
Mem/phis, Tenn. 

Gluten goodness. The truly nourishing 
part fo flour is the gluten and phos- 
phates. These are often lost, or im- 
paired in the process of milling, but they 
are preserved in the highest efficiency in 
Angelus flour which we mill, by a spe- 
cial process of our own, from the best 
hard spring wheat. That is what makes 
Angelus flour so rich, and enables it to 
yield the purest, whitest, most fragrant 
and wholesome bread and biscuit ever 
eaten by mortal. If you have not yet 
tried this flour there is a great treat in 
store for you. — Thompson Milling Co., 
Lockport, N. Y. 

A substantial foundation upon which 
to build a good, healthful body and a 
vigorous mind is in using discretion as 
to the bread your family consumes. This 
is the main article of food and for that 
reason should be of the best quality. 
To get that best quality all that is 
necessary is to insist upon your grocer 
sending you Elect Flour. — B. B. Busby 
Co., Memphis, Tenn. 

About a year ago we thought we were 
doing well to sell one hundred barrels 
of Henkel's flour each month, but since 
the ladies have learned what excellent 
light bread and delicious pastry can be 
made with Henkel's, we are selling over 

GROCERIES 



1,000 barrels a month. — Newell $ Trues- 
dell, Binghamton, N. Y. 

B oyer's " Silver King " Flour at four 
dollars a barrel. — This most excellent 
flour is the housewife's pride. We get 
all kinds of compliments about it. This 
special price is for strike times and may 
help out where " economy is the law." — 
Boyer's, Scranton, Pa. 

How can we emphasize sufficiently the 
goodness of Henkel's, so that you will 
order a sack, next time in preference to 
any other. Henkel's flour is so good for 
bread, biscuits and pastry, that many 
housewives will use nothing else after 
trying Henkel's. — Newell $ Truesdell, 
Binghamton, N. Y. 

Sylph flour makes, biscuits better than 
the best king on earth is entitled to, 
and pastry that would melt the heart of 
the most critical queen. — Day $ Bailey 
Grocer Co., Memphis, Tenn. 

Best flour on earth is our best flour. 
There is none made anywhere that is 
superior to it in any respect. It makes 
the finest, flakiest, whitest bread; the 
lightest biscuits, the most brittle and ap- 
petizing pie crust; the most superb cake. 
Try it and you will be convinced. — The 
Globe, Peoria, III. 

It is bound to strike you that there 
is better flour than that you have been 
using when once you see the results ob- 
tained by your neighbor who bakes with 
the Royal Gem brand — less flour, more 
and better bread indicate the cause of 
your dissatisfaction. Why not follow 
her wise example and use Royal Gem 
flour? — Perkins Grain and Milling Co., 
Sacramento, Cal. 

Dickson's Best Patent Snow White 
flour is wholly unlike any other flour 
ever milled. It's better, unquestionably 
better. No other brand imparts to the 
bread a taste so appetizing; no other 
makes lighter or more wholesome bread. 
Dickson Mill and Grain Co., Scranton. 

There's a best in everything and the 
best of bread is that made from Olym- 
pic flour. We don't claim Olympic is 
best without having good grounds to 
make our claims on. No other miller 
gives the close expert attention to the 
details of flour manufacture that we do. 
Our machines are new and modern and 
use only the best Washington wheat. — 
Portland Flouring Mills, Spokane, Wash. 
—FLOUR 



OF SELLING PHRASES 



579 



Spring wheat flour makes wholesome, 
nutritious bread. Winter wheat flour 
makes light, white, delicious bread. 
Neither makes perfect bread, but Beaver 
flour, a blend of Manitoba spring wheat, 
and Ontario fall wheat in the right pro- 
portions of each, makes perfect bread — 
whitest, most inviting and nutritious. 
Beaver flour will make your baking suc- 
cessful.— T. H. Taylor Co., Charlottes- 
town, Can. 

A perfectly "balanced" flour is one 
which contains the greatest amount of 
nutriment in its most easily digestible 
form. No single variety of wheat will 
produce "well balanced" flour. It re- 
quires the careful selection of different 
kinds. The makers of Royal House- 
hold flour have more than a hundred 
elevators scattered throughout the great- 
est wheat growing country in the world, 
which enables them to secure the very 
pick of the wheat that will yield per- 
fectly balanced flour. The kind of flour 
that produces the best, the largest and 
strongest loaf. The loaf which contains 
the greatest amount of bone, muscle and 
brain-making protein and the lowest per- 
centage of waste. Royal Household 
makes bread which reduces the labor of 
digestion — and gives greatest nutrition 
for least stomach effort. It's the "bal- 
ance " in flour that makes bread easier 
to digest and gives it many other qual- 
ities which are usually attributed to other 
causes. — Ogilvie's, Quebec, Can. 

It is very strange " to say the least " 
how the people appreciate a good thing. 
If you want to know where you can 
find a good thing in the way of a bar- 
gain, just simply follow the crowd to 
the Plymouth Public Market next Sat- 
urday and see for yourself. On Wed- 
nesday of next week we shall have one 
of the greatest bargains in flour that 
Plymouth ever saw. For that day only 
we shall sell one of the nicest flours 
on the market for 69 cents per bag. 
Come early and get the whirlwind before 
it is too late. — Plymouth Public Market, 
Plymouth, Mass. 

It isn't " knack " that makes the bread 
and rolls good, it's good flour, such as 
" Ceres " Flour. You can always count 
on turning out the lightest, sweetest, 
purest bread and rolls and the most 
delicious cake and pastry when you use 
" Ceres " flour. It is the real quality 
flour — the flour that is recognized as 
best by all competent judges. Try 
" Ceres " the next time you bake. Your 
grocer will supply you with " Ceres " 
flour. Refuse substitutes. — Wm. M. Gait 
$ Co., Washington, D. C. 

GROCERI 



The house of quality. The Delmonico 
invites every housekeeper in Savannah- 
regardless of where she usually trades— 
to take advantage of its enormous line 
of delicacies. You are sure of quality 
when you buy here— there is no ele- 
ment of chance — but an unquestioned 
certainty. Many food products cannot 
be judged until they reach the table, 
hence it is desirable that you be certain 
of the quality of things making your 
feasts. That certainty is yours when 
your foods come from Savannah's pure 
food store. Our service is replete with 
all pleasure-giving features. Our prices 
are just as low as goods of the same 
quality can be sold. It's real economy 
to use pure foods — it's folly not to 
use them when they cost no more. — 
Delmonico Co., Savannah, Ga. 

Royal Household flour. Your protec- 
tion comes from us. We make it, know 
its goodness and guarantee it to both 
you and the grocer. It is always sold 
under our name and trademark, so you 
cannot go wrong. Ask your grocer for 
Royal Household flour. It's the key 
to better living. — Ogilvie Flour Mills Co., 
Ltd., Montreal, Can. 

The Levy Grocery Co. undersell all 
others. Just received new and complete 
line jellies, preserves, etc., in glass jars. 
Fresh comb honey, one pound squares. 
Best goods at bottom prices. — El Paso. 

Our grocery sales are always on the 
increase; each month has been better 
than the last. If you are not already 
dealing with us you do not know how 
well we can please you in quality and 
satisfy you in quantity. We look after 
the buying end so well that when we 
send out orders we are sure we can 
please. Prompt delivery. — The Carrow 
Cash Market, Ottumwa, Iowa. 

Germ and weevil proof graham flour, 
pancake flour, entire wheat flour, rye 
flour, self-raising pancake flour, white 
corn flour. Prepared by the celebrated 
Everett process. We do not hesitate to 
recommend these flours to make the most 
delicious bread and cakes and to be 
superior to all others, every package 
contains a little book of recipes. You 
get a profit dividend certificate with 
every purchase. — McKinney $• Co., Bing- 
hamton, N. Y. 

Every one's favorite. There's no flour 
that has such a strong hold in the homes 
of Washington as Olympic flour. Its 
splendid bread-making qualities have 
won for it this position of trust— Port- 
land Flouring Mills Co., Spokane, Wash. 
ES— FLOUR 



580 



ADVERTISERS CYCLOPEDIA 



GROCERIES— VEGETABLES 



Canned vegetables. — The freshest of 
everything, carefully prepared to retain 
the flavor that nature gave it. — Mitchell, 
Fletcher $ Co., Philadelphia, Pa. 

New vegetables, too. Plentiful and 
fine, if you buy right. We're extra 
particular about the vegetables we buy; 
some farmers think we're cranky, and 
some dealers do, too. Anyway, it's a 
crankiness which gives our customers bet- 
ter goods than they'd get if we weren't 
particular in our buying, so you'll prob- 
ably not worry over that. These in now 
— new potatoes, cabbage, egg plants, to- 
matoes, lettuce, and whatever else makes 
its appearance in the market. Lus- 
cious strawberries, fine pineapples and 
rhubarb. All at lowest possible prices. — 
Philadelphia Grocery Co., Trenton. 

Fresh vegetables are gone now. This 
is the season for canned goods. For the 
best try ours. — Tappan $ Co., Atlanta. 

Our canned peas are equal to those di- 
rect from the garden, and all you have 
to do to find that out to your own satis- 
faction is to try them. We will sell for 
a few days our highest grade canned 
goods at wholesale prices. — The Lothrop 
Co., Hartford, Conn. 

"The pick of the garden." That is 
what you will likely say when you try 
some of our just unpacked fresh canned 
vegetables. We have just received a car* 
load fresh from the factory. They are 
the nearest approach to the just-from- 
the-garden vegetables that art and skill 
can produce. — W. N. Burgess, Colorado 
Springs, Col. 

Several thousand cases of high-grade 
vegetables, fruit, fish, etc., at a very great 
saving. The prices are even lower than 
those we quoted last year for the annual 
sale, and the emporium's absolute guar- 
antee for purity and perfection of pack 
is behind every can. It is advisable to 
lay in a supply of canned goods for 
months to come, as it is highly improb- 
able that these prices will be duplicated 
again this year. — The Emporium, San 
Francisco, Cal. 

We've built a reputation by selling 
only fine, fresh fruits and vegetables. 
We maintain our reputation by scouring 
the country for the best products that 
are grown with which to fill our custom- 
ers' orders. — Althouse Fruit Co., Los 
Angeles, Cal. 



Fresh vegetables daily from South 
Texas. The winter has been so warm 
they are extra fine. You had better eat 
a little green stuff, so you can shed off 
in the spring. — Tony Hill Jonz, Denison. 

Fresh Roasting Ears are rare at this 
season, but we have them as fresh as 
when pulled from the stalk. You will 
like this corn much better than the ord- 
inary canned corn, as it is on the cob 
and has all the flavor of freshness of 
sweet corn. — W. N. Burgess, Colorado 
Springs, Colo. 

These are the best of the canned goods. 
Tomatoes. There are a great many 
brands of canned tomatoes — some good — 
some indescribably poor — some in well- 
filled cans — some very thin and watery. 
To get the best quality means careful 
market-searching. That's what we have 
done. We have secured a limited quan- 
tity of extra fancy, red, ripe tomatoes, 
put up as nearly whole as possible — -some 
of them may be used for stuffed to- 
matoes — and every can well filled. We 
recommend these tomatoes to you at 15c. 
can, $1.65 a dozen. Buy your winter's 
supply of them, and you will not regret 
it— W. W. Walker Co., Hartford, Conn. 

For this special market day at Leh- 
man's we've prepared some very special 
offerings. They ought to equal last 
week's in desirability, and last, week's 
made a record for themselves. We did 
an enormous business, especially in veg- 
etables. At our prices we had no compe- 
tition, nor could we have any. Come on 
Tuesday and get more bargains. Keep in 
mind our suggestion that you send us 
word of the things you'd like us to make 
specialties of during our special market 
days. We shall only be too glad to do 
what our customers want; that's what 
we're here for, and we know no better 
way of finding out than by asking. We've 
already had quite a number of answers 
to our first suggestion; we shall be de- 
lighted to have others. Address sug- 
gestions to Lehman's talker. — L. Leh- 
man <§■ Co., Trenton, N. J. 

People come to our store for fresh 
vegetables because we usually have a 
variety to select from. Spinach, mush- 
rooms, egg plant, cucumbers, Boston let- 
tuce, tomatoes, parsley, watercress, cel- 
ery, also sweet potatoes. — D. L. Bradt's, 
Romp,, N. Y. 



GROCERIES— VEGETABLES 



OF SELLING PHRASES 



581 



GROCERIES— FRUITS 



We think our strawberries are gener- 
ally the best in the city. At least, our 
customers say so. This week we re- 
ceive them fresh every day from the 
berry fields. Let us have your order, 
for we know our stock will more than 
please you. — John E. Angle, Mansfield. 

Have you been disgusted? Have the 
strawberries been mussy, the oranges 
punky, the bananas snippy or the grape- 
fruit footbally? Try ours once. They 
are the other kind. Notice to invalids — ■ 
new hothouse grapes are here from Eng- 
land. — /. B. Judson, New Haven, Conn. 

Poor Season. — Two college students 
were once traveling through the New 
York fruit region, just as pears were 
ripe. One evening they stopped at a 
farmhouse where there were luscious and 
inviting pears. At the supper table 
their host asked them, "Will you have 
pahrs or apples?" One of the students 
was very precise, also polite. He would 
not say " pahrs " and he could not hurt 
his host's feelings, so he took apples. 
The other one took " pahrs." We don't 
care whether you call them pahrs or 
pears — we've got a lot of fine ones for 
canning — New York Duchess pears, big 
and sweet and delicious. $1.25 a bushel 
gets them. — The Globe, Peoria, III. 

Oranges. If these oranges had not 
been extra good, and if we had not been 
possessed of a big lot of them, we should 
not have made such a halloo about 'em. 
If you haven't secured any you want to 
move lively, or you'll not get the chance. 
They're going! — W. W. Walker Co., 
Hartford, Conn. 

No one thinks of upholding Mother 
Eve in her action on the apple question, 
but if it was an Oregon Spitzenburg the 
temptation was certainly very great. 
This fruit is the perfection of apple pro- 
duction. It is packed in boxes like 
oranges and costs more than the best of 
the latter; is not sold by the bushel or 
quart. We have been out of them for a 
few days but will have them regularly 
now as we have a supply of them in cold 
storage. — /. B. Judson, New Haven. 

The berry season is at its height, the 
berries in their prime and the price low. 
We are well stocked with the choicest. — 
Knaur, Denison, Texas. 

Buying is the important thing in the 
fruit business, and our patrons have 

GROCERIES 



learned to depend upon us to supply 
them regularly with good fruit. Just 
depend upon it all the time, that you 
will find something nice to start the 
breakfast each day at this store.—/. B. 
Judson, New Haven, Conn. 

Half the fruit you buy isn't good fruit. 
It is either over ripe or not ripe enough. 
All our fruit is in perfect condition and 
fit for immediate use. It has been gath- 
ered at the right moment and properly 
protected from contact with anything in- 
jurious. Being constantly fresh, it is of 
most delicious flavor. — The Star Grocery 
Co., Logan, Utah. 

Dried apples, the old-fashioned sun- 
dried kind. They are good ones, too. — 
Cobb, Bates # Yerxa, Taunton, Mass. 

Much of the pleasure of the Sunday 
dinner depends on the quality of the 
fruits and vegetables. Our assortment 
is always the largest and selections the 
best. — Fontaine $• Anglin, Crookston. 

Where fruit abounds! In Fredericton 
you will find this store the headquarters 
for all kinds of fruits. From the sunny 
South we are receiving shipments of 
fruit almost daily; the best of the sea- 
son of every variety. We make it a 
point to handle the best of quality. 
That's the reason we have built up such 
a trade, not only in fruit but all our 
other lines. We are following the mar- 
ket closely and our prices are right at 
all times. When you want fruit remem- 
ber this store. — E. G. Hoben, Frederic- 
ton, N. B. 

How about peaches? Better put up 
some. All canned goods are quoted much 
higher than for years. All orders given 
us up to Thursday morning will be filled 
at 90 cents per bushel for the finest grade 
of Elbertas. If you want cheaper ones 
we have them. We do this 'cause we are 
selling peaches you're wanting at prices 
you're tickled to pay. — Tucker- J onz, Den- 
ison, Tex. 

Golden Gate canned fruits. This brand 
of California canned fruits is well known 
for its exceedingly high quality. The 
fruit that is put into the can is perfect 
fruit, and it is put up in a very heavy 
syrup, making a quality of canned fruit 
that is absolutely unapproachable. Let 
us show you the goods and give you our 
price by the dozen or case. — Newton, 
Robertson <$; Co., Hartford, Conn. 
—FRUITS 



582 



ADVERTISERS CYCLOPEDIA 



HANDKERCHIEFS 



Tough Youth — " Say, I want to buy some handkerchiefs for a young lady." 
Clerk— " Plain? " 

Tough Youth — " Naw, she ain't plain; an' I kin lick the man that says she 
is." — Philadelphia Record. 



Handkerchiefs flutter. It's sale time — 
the usual summer event — and prices are 
down a half and a third. — Wanamakefs, 
Philadelphia, Pa. 

To-day the usual summer event in 
handkerchiefs — first listen to this inci- 
dent: A New York importer offered us 
only a few days ago a big lot of hand- 
kerchiefs — several thousand dozen — at a 
" very special price — only * to you ; less 
than cost even " — he was overloaded and 
wanted to retrench. "Why, my dear 
man " we answered, " we are going to sell 
at retail in Philadelphia Monday hand- 
kerchiefs at much lower prices than you 
ask us to pay wholesale." How can we 
do it? By going direct to the manufac- 
turers abroad, and establishing such re- 
lations with them as are mutually ben- 
eficial. — The Wanamaker Store, Phila- 
delphia, Pa. 

Handkerchiefs for Christmas. — If you 
want handkerchiefs for yourself or for 
gifts, here's the opportunity — both the 
saving and the delight are yours. — Schles- 
inger $ Mayer, Chicago, III. 

There are so many pretty novelties in 
handkerchiefs that they are especially 
desirable for gift purposes. The hand- 
some patterns and fine qualities appeal 
to every woman, and the ready-to-use 
handkerchiefs as sold in retail stores now- 
adays are nearly equal to those made by 
hand, and the utility is just as good. We 
do bur own importing of handkerchiefs, 
and we are convinced that in no local 
store can you find the same grades of 
handkerchief unless they are priced from 
10 to 25 per cent, higher. Let us suggest 
that you make your Christmas purchases 
now, for the lines are all complete, and 
you will not appreciate them so much 
when they have all been picked over. — 
Hamburger's, Los Angeles, Cal. 

We have never had as many handker- 
chiefs in stock as we have at the present 
time; nor so pretty; nor so good values. 
Whether you desire the real lace trimmed 
beauties or the ordinary sort, we have 
them in infinite variety. — Wasserman, 
Kaufman <§• Co., Sacramento, Cal. 

Sale of Irish Linen Handkerchiefs. — 
A New York importer sent special repre- 

HANDKE 



sentatives to Ireland to canvass among 
the peasantry for these handsome linen 
handkerchiefs. After supplying the 
trade, he had a large surplus left and 
preferred to take a loss to carrying them 
in stock. You get them for less than 
ordinary cost abroad. — Mandel Brothers, 
Chicago, III. 

Women's handkerchiefs, Monday 9c. 
each, 3 for 25c. if you care to take 
them that way. These handkerchiefs are 
of sheer linen, laundered, ready for use. 
They were imported to sell specially for 
18c. each. On Monday you can buy them 
for just half this price. Remember there 
are but 4,200 of them, and they will not 
last long at the price. We have divided 
them into two lots. — Joseph Home, 
Pittsburg, Pa. 

25c.-50c. Handkerchiefs, 12 l-2c— You 
will hunt pretty hard to find the little 
hurts in the making of these dainty hand- 
kerchiefs — and yet they must be there or 
they would never have been sold to us 
for half or a quarter of their worth. All 
for women — Swiss and embroidered linen 
with hemstitched and scalloped edges. 
All were made for this season and there 
are many very pretty patterns. — Fred- 
erick Loeser <$; Co., Brooklyn, N. Y. 

A Clearance of Fine Linen Handker- 
chiefs at 12 l-2c. Each. — This is a most 
important announcement to every man 
or woman who can scrape up a reason for 
buying handkerchiefs. It concerns about 
two hundred and fifty dozen of men's and 
women's fine linen handkerchiefs, fresh 
from our reserve stock, in their original 
boxes, and meant to sell at 35c, 50c. and 
75c. each. To-day at 12 l-2c. each. — 
Simpson-Crawford Co., New York. 

We have secured from an importer a 
line of ladies' handkerchiefs that he is 
dropping from his stock because he can- 
not duplicate them in foreign markets at 
prices which would allow him even a 
small profit. In this lot are 1,535 dozen 
ladies' extra sheer cambric handkerchiefs, 
all linen, fresh and clear laundered, fin- 
ished with narrow hemstitched hem. The 
price for this sale will be 60 cents a 
dozen. — Keely Company, Atlanta, Ga. 
RCHIEFS 



OF SELLING PHRASES 

Handkerchiefs at a Shilling. — There is 
a constant determination at our handker- 
chief department to outdo the best for- 
mer accomplishments. Here are a few- 
results of the most recent efforts. — 
Burke, Fitz Simons, Hone 8[ Co., Roch- 
ester, N. Y. 

Handkerchiefs, 5c. to 25c, regularly 
10c. to 69c. Both for men and women. 
Our handkerchief selling last week 
caused quite a stir. Quantities were ex- 
ceptionally large — so large, in fact, that 
we are able to again offer to-morrow a 
lot of these fine handkerchiefs at half 
and less than the regular prices. — Fred- 
erick Loeser <$; Co., Brooklyn, N. Y. 

Within the week we have received 
through our Paris branch a large ship- 
ment of the daintiest handkerchiefs it 
has ever been our good fortune to own. 
Beyond question, there is no similar col- 
lection shown in any other department 
store in America. — Macy's, New York. 

Handkerchiefs bought here will satisfy 
because we know how to supply just 
what you want and at just the right 
prices. — Carson, Pirie, Scott <$• Co., Chi- 
cago, III. 

Sample handkerchief bargains. The 
semi-annual distribution of our agents' 
sample handkerchiefs begins with the 
stroke of eight o'clock this morning. — 
Sibley Lindsay <§• Ceur Co., Rochester. 

We are now showing in our lace de- 
partment many delicate little novelties in 
neckwear and handkerchiefs, made of 
real laces, all appropriate for holiday 
gifts. The assortment this season is 
enormous and the prices much more mod- 
erate, putting them w r ithin the reach of 
many who have hitherto been debarred so 
great a pleasure. — Ehrich Bros., New 
York. 

You cannot buy your holiday hand- 
kerchiefs too early. You're going to buy 
them here — that is, if you carefully con- 
sider our high qualities at the low prices 
we ask, and really want the best values. 
So come early — come to-day. Our hand- 
kerchief department is four times as 
large as usual and is already crowded all 
the time. So it's no more than fair to 
you that we urge your making an imme- 
diate selection. — Simpson-Crawford Co., 
New York, N. Y. 

Another of those great offers of hand- 
kerchiefs at a price so low that you won't 
believe they are linen till you see them — 
but seeing is believing. The lot is made 
up of women's handkerchiefs in sheer 
and medium weight linen, with 1-4-inch 
hems, and men's full size, pure linen 
handkerchiefs. — The Fair, Chicago, III. 



583 



Fine Handkerchiefs for Little More 
than a Song.— Such dainty, exquisite and 
charming kinds of handkerchiefs were 
never before offered in Peoria for prices 
so paltry. All kinds are embraced, as 
silk, linen, lawn, mull, Swiss, etc. You 
will at least want a dozen at the closing- 
out prices.— H arner $ Van Maur Peoria. 

Underpriced Handkerchiefs.— One man 
said: " Give me a dollar's worth of those 
all linen at 10c. each; my wife says 
they'll be all right if they come from 
here." A woman telephoned: "Send 
me a dozen of the 14 cent ones; I've had 
them before and found them just as you 
said." And so we might multiply expres* 
sions of confidence and liberal buying 
that have made the handkerchief sale a 
great success.— Rug gles $ Ellison, New 
Bedford, Mass. 

Hurt handkerchiefs. Because they are 
mussed or have a dropped stitch— some 
insignificant hurt in every case — we can 
sell about 6,000 women's handkerchiefs 
to-morrow for 5c. to 25c. — worth 10c. to 
75c— Frederick Loeser <£• Co., New York. 

Nothing is cheap to the person who can't 
use it— but everyone can use handker- 
chiefs like these— and at these prices 
buying for the future needs is the wisest 
economy. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

Our handkerchiefs, whether the price 
be big or little, are always all linen — 
the only stock of this nature in the city. 
Another feature that we pride ourselves 
upon is the variety we show — we de- 
pend on this a great deal. Women like 
to carry something unlike what their 
friends have. Every kind of linen 
handkerchief, from the plainest to the 
richest — as low as 5 cents and as high 
as $20.00.— The Scott D. G. Co., Cleve- 
land, O. 

Our Christmas assortment of hand- 
kerchiefs is now ready, and in connection 
with this event, offer handkerchief buy- 
ing opportunities that are bound to make 
this store, as heretofore, Christmas head- 
quarters for fine handkerchiefs. — Simp- 
son-Crawford Co., New York, N. Y. 

Bordered handkerchiefs that border 
on the fancy. — T. A. $ L. F. Newman, 
Brooklyn, N. Y. 

Nearly a million handkerchiefs are 
here; enough to complete the million will 
be in to-day or to-morrow. More hand- 
kerchiefs are sold for Christmas gifts 
than of any other one item. Just now, 
the selection is at its best, and shopping 
is easier. The handkerchief store has 
spread to neighboring sections and we're 
primed for good service. — Gimbel Bros., 
Philadelphia, Pa. 



HANDKERCHIEFS 



584 



ADVERTISERS CYCLOPEDIA 



Paris is sending us some novel and 
stylish handkerchiefs of fine linen in 
the natural color, with a band of black, 
white, pink, lavender or blue woven in 
them about half an inch above the hem. 
They are very pretty when worked with 
an initial to match the bands. — Wana- 
mafcer's, Philadelphia, Pa. 

Slightly soiled handkerchiefs for half 
price and less. All from our regular 
stock. Handkerchiefs that were soiled 
by the handling they got in the great 
holiday business. There is a wide va- 
riety in the lot and there are many un- 
usual values for both men and women. — 
Frederick Loeser fy Co., Brooklyn. 

Women's embroidered handkerchiefs. 
One of the best handkerchief sales we 
ever held — there are dozens and dozens 
beautifully embroidered by hand. In- 
deed, we get these handkerchiefs as a 
clearance from the importer who found 
he could not get any more to sell even 
for the regular prices. They are pure 
linen, all pretty patterns, many with 
scalloped edges and some combining 
dainty machine embroidery with the hand 
embroidery. — F. Loeser $ Co., Brooklyn. 

An excellent assortment of women's 
handkerchiefs of fine sheer linen and 
cambric; many with dainty embroidered 
edges, others with fine Val. lace and in- 
sertion, also plain lawn with narrow hem 
or drawn borders; others with initial or 
medallions; some slightly soiled from 
display, on sale " as is." — Hamburger's, 
Los Angeles, Cal. 

Linen handkerchiefs at half and less 
are going fast. Altogether there were 
eleven thousand handkerchiefs in the 
lot — "seconds" from one of the best 
handkerchief makers in Belfast. Not a 
single handkerchief in the lot worth 
less than 25 cents, and many worth as 
high as 50 cents each. But because of 
insignificant hurts such as a thick thread, 
because the maker could not sell them 
as " firsts," they come to us and are 
marked at the low record price. — F, 
Loeser Co., Brooklyn, N. Y. 

Handkerchiefs. A necessity at this 
season especially. And as usual, just 
when you need an article the most, this 
always helpful store comes forward with 
some especially good numbers at re- 
markably little prices. A few odd initial 
handkerchiefs, all linen, for women, the 
regular 25 cent values; special 10 cents. 
Women's and children's handkerchiefs, 
the new plaids, just what are in demand 
the most. — Lippincott $ Co., Wilming- 
ton, Del. 

Handkerchiefs. Lots of them. Here 
you can get dainty handkerchiefs for 5 

HANDKE 



cents and on up to $5. And taking the 
materials and work into consideration, 
the $5 ones are as reasonably priced as 
those we sell for a few cents. You'll see 
lots of handkerchiefs here, ranging from 
10 cents to 75 cents that will make you 
wonder how any one could put so much 
work on them even if the prices were 
twice as much. We have a way of get- 
ting the best as well as the prettiest 
handkerchiefs for a good deal less than 
the general run of stores, and as a con- 
sequence we give you more varieties, 
finer qualities and daintier designs than 
any other Marion store at equal prices. 
— Goldthwait $• Sons Co., Marion, Ind. 

Handkerchiefs in the basement. It is 
a very sizable store in basement which 
supplies the less expensive handker- 
chiefs. It has a big variety of qualities 
and kinds — handkerchiefs which almost 
everyone wants a few or many of at 
the Christmas season. Sure of splendid 
handkerchief values here always. — Sib- 
ley, Lindsay $ Curr Co., Rochester. 

Christmas handkerchiefs for little. 
Dainty lawn and cambric 'kerchiefs with 
fancy lace edges and corners, hem- 
stitched and embroidered edges, tucked 
edges and corners, etc. Really the gath- 
ering comprises most surprising value. 
Holiday buyers will choose by the doz- 
ens, that's a certainty. Never before 
has a nickel purchased such attractive 
handkerchiefs at Crews-Beggs. Be on 
hand promptly to-morrow morning. 
None laid aside or sold until hour of 
sale. — The Crews-Beggs Co., Pueblo. 

By far the greatest and most attrac- 
tive stock of handkerchiefs in Philadel- 
phia is in this store. We are the largest 
distributers in this city, and only three 
other houses in America are in the same 
class with us. In our retail stock alone 
are more than three thousand different 
styles — and some of these styles we buy 
in lots of 20,000 dozens. About three- 
quarters of our handkerchiefs come from 
abroad — Ireland, France, Switzerland, 
Japan; the remainder are made in Amer- 
ica. — Strawbridge $ Clothier, Philadel- 
phia, Pa. 

Men's Irish linen handkerchiefs, 9c. 
If your name begins with D, N, K or 
T, here is ah opportunity to get some 
genuine Irish linen handkerchiefs at a 
reduced price. We have quite a number 
of these handkerchiefs that have been 
mussed in handling and on which we 
have reduced the price. The initial is 
daintily embroidered, and as there are 
only four different initials, we are sell- 
ing them three for 25c. — Lippincott fy 
Co., Wilmington, Del. 
RCHIEFS 



OF SELLING PHRASES 



585 



Especially do we wish to direct your 
attention to the assortment of plain, all 
linen handkerchiefs for men and women. 
These handkerchiefs are of our own im- 
portation, were purchased before heavy 
advances in linen prices, and are conse- 
quently of extra value. — John Taylor 
Dry Goods Co., Kansas City, Mo. 

Handkerchiefs are prime favorites as 
Christmas gifts. Wren's store is always 
headquarters for them. Our line was 
never larger, and we ask you to inspect 
it. For our holiday trade we have made 
the following special prices. — Wren's, 
Springfield, Ohio. 

Third day of the special handkerchief 
display. Could a vote be taken on which 
is the most popular Christmas gift, it's 
more than likely that the winning vote 
would be for handkerchiefs. And this 
store has all the pretty kinds which 
make the gift popular — fine linens, 
dainty lawns, lace-trimmed gems. As- 
sortments couldn't be better, and prices, 
considering quality, are the lowest. — T. 
Eaton Co., Winnipeg, Can. 

Who said handkerchiefs made good 
gifts? You'll say they'll make the most 
delightful of gifts before you see a 
hundredth part of this extraordinary 
collection. Some are almost as filmy as 
a spider's web — others are edged with 
fairylike lace. Handkerchiefs of silk 
and handkerchiefs that are woven of the 
snowiest and firmest of linens. They'll 
not let you pass them by. — The Stone, 
Fisher Co., Tacoma, Wash. 

Handkerchiefs and neckwear. A 
whole host of gift suggestions in this 
department, and never we think has the 
stock approached its present complete- 
ness. Dainty, effective scarfs, exquisite 
collars, beautiful handkerchiefs and all 
priced so moderately that selecting is a 
real pleasure. — Thomas C. Watkins, 
Hamilton, Can. 

Embroidered handkerchiefs. A really 
excellent line of embroidered handker- 
chiefs, made of an extra fine quality of 
Swiss lawn, with scalloped or hem- 
stitched border. The quality of the em- 
broidery is high class and the variety 
of designs is very large. Price only, 
each, 25c. — The Palace Dept. Store, Spo- 
kane, Wash. 

Dainty Swiss handkerchiefs under- 
priced one-quarter. A special price con- 
cession accorded our buyer by one of 
the large St. Gall, Switzerland, manu- 
facturers lays these handsome, daintily 
embroidered Swiss handkerchiefs on our 
counters at about 25 per cent, below 



their usual cost. This is by way of an 
opening wedge to gain our trade favor, 
it being a first order given to this con- 
cern. — The T. Eaton Co., Winnipeg. 

A clearance sale of handkerchiefs. All 
former handkerchief selling records 
have been broken — more rumpled and 
soiled handkerchiefs than ever before 
are here to be quickly distributed — thou- 
sands that have been used in decorating, 
thousands of salesmen's samples recently 
returned from " the road." Soiled hand- 
kerchiefs reduced one-third to one-half, 
sample handkerchiefs less than whole- 
sale prices.— Strawbridge fy Clothier, 
Philadelphia, Pa. 

Lawn and Swiss embroidered hand- 
kerchiefs, 12 l-2c. We don't mind tell- 
ing that there'll be handkerchiefs selling 
on our own counters before long, same 
as these, for 18c. and 35c. — these are the 
travelers' samples they were ordered 
from, which we secured, and at very in- 
teresting price-concessions. — The T. 
Eaton Co., Winnipeg, Can. 

When we use handkerchiefs for win- 
dow and store trims we expect to sell 
them at a sacrifice, and as these hand- 
kerchiefs have served their purpose we're 
satisfied to let them go for just what 
they'll bring in a quick sale. You've 
seen the handkerchiefs — you know what 
they are, so we do not need to tell you 
more about them. — Simp son-Craw ford- 
Co., New York, N. Y. 

An important collection, but of pure 
linen only and made expressly for us. 
This rare and beautiful assortment of 
hand embroidered handkerchiefs has ta- 
ken months of time and travel to collect. 
Every handkerchief want has been 
thought of, and every purse considered. 
Whether you need the plain and service- 
able kind or the finest sheerest hand- 
embroidered that money can buy, you 
will be interested in this offering. — Wm. 
S. Kinsey $ Co., New York, N. Y. 

Women's hand-embroidered initial 
handkerchiefs, all pure linen, unlaun- 
dered, embroidered in pretty bowknot 
and fleur de lis designs. This is the 
first shipment of our direct importation, 
and the goods are very fine and sheer 
and dainty. — Woodward $ Lothrop, 
Washington, D. C. 

Colored Dress Linens.— Our handker- 
chief factory in Belfast, Ireland, serves 
a double purpose— gives us matchless 
values in 'kerchiefs and turns our way 
at most opportune times other linen fab- 
rics. — Macy's, New York. 



HANDKERCHIEFS 



586 



ADVERTISERS CYCLOPEDIA 



HARDWARE 



Topsy turvy sale of tinware. Our 
house furnishing goods buyer has just 
received a solid carload of high grade 
tinware; there's almost every wantable 
kitchen utensil represented in the lot; 
these goods were purchased far below 
the market price and go on sale at fig- 
ures that seem almost ridiculous; you 
can judge all our prices on tinware by 
the following. — Zenith, Duluth, Minn. 

A can-opener is a little thing among 
the household furnishings, but a poor one 
makes trouble and cuts fingers at a 
time when the housekeeper is particular- 
ly anxious for everything to go smooth- 
ly. The Tip-top can opener is for either 
round or square cans, is the finest of 
steel and every one is guaranteed. The 
Star is for round cans and is adjustable 
for all sizes of cans. The Handy is for 
all kinds of cans and does the work with 
the greatest ease. — Zenith, Duluth. 

Mop handles. Strong and durable. 
The kind you can fit a scrub brush 
in and use as easily as you do the mop. 
Scrubbing done with a mop handle les- 
sens the strain on both back and knees. 
— Zenith, Duluth, Minn. 

Dirty knives are cleansed in a quick, 
easy manner by Brown's knife cleaner, 
stains are removed and a beautiful 
polish given to the blades — a polish with- 
out scratches or marks — neither is the 
cleaner or knives worn . in the cleaning. 
Brown's cleaner has the usual two rub- 
ber rollers, with this difference — it is 
fitted with a shoulder guard that pre- 
vents shoulder of knives wearing rollers 
hollow, and an emery trough that sup- 
plies top roller with powder. You will 
acknowledge its superiority over others, 
now you see the difference — price 
temptingly low. — Zenith, Duluth, Minn. 

The only reliable rain-maker is a 
good garden hose with spray nozzle, that 
will carry a good stream of water to 
any distance around your lawn or gar- 
den, and keep it always fresh and green. 
We have the best line of hose, reels, lawn 
mowers and garden tools and imple- 
ments generally. — Avery $ Co., Port- 
land, Ore. 

Nothing but fun keeping the grass 
down when the great American lawn 
mower is used. Admitted by experienced 
mechanics who have examined them 
to be genuine and scientifically con- 



structed, ball bearing mowers. Besides 
the ease in running and clean, velvet 
cut, the knives are so arranged that they 
sharpen themselves in running. It's a 
pleasure to show these mowers, and the 
price is right. — B. G. Carpenter ^ Co., 
Wilkes-Barre, Pa. 

There is real satisfaction in having 
good tools, and when good tools can be 
bought at the very low prices at which 
we sell them, it is folly to go elsewhere 
and pay higher prices. We stand be- 
hind our tools with an iron-clad guaran- 
tee and protect you against any loss 
from poor ones. — Zettler Hardware Co., 
Columbus, Ohio. 

The separator question is one of par- 
ticularly live interest to the progressive 
farmer. We have demonstrated to oth- 
ers and will demonstrate to you the effi- 
ciency and superiority of the Sharpies. 
Drop us a card. The machine will be 
loaned free of cost for the purpose of a 
trial, and there will be no obligation 
whatever to buy or keep it, if it is not 
satisfactory in every particular, or fails 
to prove its superiority in every essen- 
tial detail over any competing machine. 
All we ask is a guarantee for its prompt 
return in case it is not as represented. — 
D. M. Barlass, Janesville, Wis. 

Tools will break sometimes in spite of 
you, no matter how much of a hurry you 
are in to get a certain piece of work 
done. It always happens that way. 
nothing like knowing just where to buy 
new ones quick, at a low price, too. Our 
stock is very complete. — Roe <$; Conover, 
Newark, N. J. 

Building operations in Peoria are 
more active this year than ever known 
before. All kinds of building material 
and tools are therefore in strong de- 
mand. It is always best to buy the best 
that can be secured, and this store al- 
ways keeps that kind, both tools and ma- 
terial. If there is anything in those 
lines you are looking for, come here and 
we are sure we can satisfy you — every 
particular. No trouble to show the 
goods. — Charles Johnson Hardware Co., 
Peoria, III. 

More expansion. Our expanding busi- 
ness requires more and better facilities 
for rapidly handling our large stock of 
hardware. — W. B. Miller $ Son, Spring- 
field, III. 



HARDWARE 



OF SELLING PHRASES 



587 



"Do All Mop." — Try it, and you will 
find it a home necessity — with it floors 
are washed quicker — with less trouble — 
easier than is possible in the old way — 

" Do All " comprises a stout galvanized 
bucket with patent funnel wringer and 
a mop. — Alfred Edmondson, Morecambe. 

The harvest sale advances with the 
measured music of hammers and saws. — 
Jones Dry Goods Co., Kansas City, Mo. 

" Farming on business principles 
means the saving of the whole crop by 
the use of durable, up-to-date imple- 
ments." — Johnson fy McClay, Bondur- 
ant, Iowa. 

Does your mower tear or cut ? There's 
a difference in lawn mowers — after the 
first few weeks. Some rip and tear the 
grass, others cut it off sharp and clean, 
so that it will grow evenly. Townsends 
Essex and Spider lawn mowers cut the 
grass, but don't tear it; the blades are 
self-sharpening, and these mowers run 
very easily and noiselessly. If you'll 
call, we'll tell you all aboat the different 
lawn mowers we carry in stock. We 
can surely please you — and satisfy your 
pocketbook. — Babcock, Hinds fy Under- 
wood, Binghamton, N. Y. 

Flooded is our store with all the use- 
ful products which are so needful at this 
time of the year, both inside and out- 
side of your home. Why not let us sell 
them to you ? Our lines are the largest 
and best in the city and prices the low- 
est. — H. Sandmeyer $ Co., Peoria, III. 

Grass grows almost over night now. 
Keeping the lawn velvety and beautiful 
is more play than work if you have the 
right kind of lawn mower. We can sup- 
ply you with a lawn mower that will run 
easily and lightly, will keep your lawn 
like a carpet, will last you longer and 
give you better service, and will cost you 
less than any lawn mower of equal grade 
in Brooklyn. " The Brooklyn," a new, 
strictly up-to-date machine, made by a 
factory that has the reputation of pro- 
ducing the best mowers on the market. 
They are easy running, self sharpening 
and equal to most makes that cost about 
double. — Frederick Loeser Sj; Co., Brook- 
lyn, N. Y. 

Carpenters' Tools. — For an important 
branch of hardware. We can supply 
any number of full kits of the best tools 
manufactured on this side of the Atlan- 
tic. Many tools are necessary articles 
in every family, as occasions to use them 
are of almost daily occurrence. The su- 
perior quality of our tools is universally 
recognized. Carpenters and joiners are 
unanimous in praising them. All our 
hardware is spoken of in a similar strain. 



We make a point of carrying nothing 
but the best goods in every line, and 
we're standing on our metal. — Avery £ 
Co., Portland, Ore. 

For fine, substantial, well finished 
hardware of any description, we are 
sure our stock will stand your inspec- 
tion. We carry the largest stock on P. 
E. I., and our assortment is the greatest. 
The reason we do the largest business is 
that we quote lower prices than our 
competitors. Our goods are all paid 
for. — Dodd $• Rogers, Charlottetown. 

One man we know is so tickled with 
the Holdfast screw driver that he keeps 
one on his desk and show's it to all his 
friends. We are showing in the base- 
ment just why it tickles him. — Abraham 
$ Straus, Brooklyn, N. Y. 

You don't buy hardware with the same 
frequency that you buy groceries, and 
if you buy the wrong kind you have 
bought a trouble that lasts a long time. 

The essential thing about buying hard- 
ware then is to know that it is good. 
That brings you here, for the least skill- 
ful buyer can come here and be sure 
that what is bought is good because — ■ 
we make it good. — Babcock, Hinds $ 
Underwood, Binghamton, N. Y. 

Lawn mowers, Pennsylvania's "keen 
kutters." Now is your time to make 
your lawn look neat and tidy. Lawn 
mowers from $2.50 up. — Hunter $ Streh- 
low, Peoria, III. 

Comprehensive Stock. — Nowhere in 
Burlington can you get anything in the 
hardware line cheaper or better than we 
can supply you. All our goods are the 
work of the leading manufacturers, and 
the prices have subjected to a test of 
comparison which shows that our claims 
in the foregoing are fully warranted. — 
MacMillan's Hardware, Burlington, la. 

Garden Tools. — What are your needs 
this spring ? It is well to be equipped 
with the best and handiest garden tools; 
makes work a recreation. We want you 
to see our assortment of these goods. 
Everything you will require and the 
most complete and up-to-date stock to 
choose from. Don't forget that we are 
headquarters. — McLennan, McFeely $ 
Co., Ltd., Vancouver, B. C. 

Many a boy would rather have a few 
carpenters' tools for Christmas than 
anything else that you could buy. — 
Phillips Cooke Hardware Company, 
Pueblo. Col. 

Your lawn needs attention. You can 
spare yourself a lot of hard work if you 
have the right kind of mower.— Ingrar 
ham $ Davey, St. Thomas, Out. 



HARDWARE 



588 



ADVERTISERS CYCLOPEDIA 



A bargain whirl in refrigerators. — 
Babcock, Hinds $• Underwood, Bingham- 
ton, N. Y. 

Door and Window Screens. — The fly is 
now having his inning. Are your screens 
up ? Better get them at the House Fur- 
nishing Store at once while there's an 
assortment of all sizes. — Sibley, Lindsay 
$ Curr Co., Rochester, N. Y. 

An extra good quality of sprinkling 
hose. Nothing is more refreshing these 
hot days than to give the front yard, 
porch or pavement a good wetting late 
in the afternoon. It makes the grass, 
plants and flowers live and thrive, and 
cools the atmosphere all around.— Gray 
<$; Dudley Hardware Co., Nashville. 

Feather Dusters. — Do you know that 
we keep them ? Well, we do, and if 
you have never had one, after once hav- 
ing one, you will wonder how you got 
along without. So helpful in dusting 
pictures, brackets, bric-a-brac, and 
things out of ordinary reach, so much 
easier than climbing up. — Oliver Finnie 
Co., Little Bock, Ark. 

Keep the Lawn Green. — A good 
sprinkling and good hose and rather fre- 
quent going over with a lawn mower is 
the best prescription we know for a 
smooth, even, perfectly kept lawn. — 
Frederick Loeser $ Co., Brooklyn. 

The grass is growing rapidly — and 
about the first thing it needs to make it 
thrifty is a mowing. While the blades 
are tender is when the mower is most 
needed. What we are getting at is to tell 
you about the mower that we show and 
the other grass tools. Mowers from 12 
inches to 18 inches. This is the size of 
the cutters in width. Our mowers must 
give satisfaction or they are returnable. 
Pruning shears, 15c. These are splendid 
little articles for keeping shrubberies and 
rose bushes in shape. Grass shears for 
trimming about fences and walks, 19c, 
and one easily worth a " dime " more 
for 25c— Kay W. Kay, York, Pa. 

Things for House and Lawn. — All the 
necessary implements for making little 
or big gardens and lawns grow well will 
be found in our big basement — and also 
everything that conduces to comfort in 
the summer home — all moderately priced. 
— Kaufmann's, Pittsburg, Pa. 

Don't swallow any more tpyhoid germs 
while the highest-grade water niters in 
the land can be had for $3.50. Don't 
kick any more about poor lights while 
double wire support gas mantles can be 
had for 15c—" The " Backet Store, 
Denison, Tex. 

Women work hard enough anyhow. It's 



right to save them all we possibly can. 
Very few men would wash by hand 
week after week if a good washing ma- 
chine could be had that would do it with- 
out extra exertion. Some of the hardest 
work on the farm is stooping over a 
wash board, and the women nearly al- 
ways do it. We have good machines of 
different styles, every one of which are 
guaranteed to do the work well or your 
money refunded. — Hardwicke-Etter 
Hardware Co., Sherman, Tex. 

Is the lawn mower getting dull ? 
Hate to put out a dollar or two to have 
it sharpened again — don't blame you. 
Why not sharpen it yourself ? 25 cents 
buys a practical sharpener — one that will 
last a whole season or more. A simple 
tool, but strong and durable. Has four 
cutting sides. Cannot get out of order. 
Any one can use it. Ask to see it. — 
The Tracy Robinson $ Williams Co., 
Hartford, Conn. 

When you buy a lawn mower buy one 
that will last a lifetime; that will keep 
in order with decent care; that has a 
tempered cutter bar blade and is there- 
fore a self-sharpening machine; that 
has a rigid frame that will never get 
" limber," a strong double cutter bar 
that will not bend, a double ball ratchet 
that will neither get out of order nor 
wear out in a lifetime. The Elwood 
" Standard Lawn Mower " is the one we 
are talking about. — Bement's Retail 
Store, Lansing, Mich. 

The application of ball-bearings to 
door hinges has proven an unqualified 
success. The Stanley ball-bearing butts 
have the balls so attached that they can- 
not fall out when the butts are separate 
ed, as is the case with other butts. They 
give unlimited resistance to wear, and 
absolutely prevent the door sagging or 
hanging out of plumb as is the case with 
ordinary hinges. They are noiseless in 
operation require no oiling and are as 
superior to ordinary butts in wearing 
and easy running qualities as the ball- 
bearing bicycle is to the old style axle. 
— The Stanley Works, New Britain. 

Lawn mowers. It's high time the 
mower was brought into service and the 
lawn trimmed up and made presentable. 
If you are to own a new mower, the 
house furnishing store would have a 
word with you. — Sibley, Lindsay $■ Curr 
Co., Rochester, N. Y. 

Garden Tools. Buy the kind we sell 
and you'll not regret it. We have made 
a most careful selection and are sure 
we can give you the best satisfaction in 
price and service. We handle all kinds. 
— Chas. Johnson, Peoria, III. 



HARDWARE 



OF SELLING PHRASES 



589 



Gentle spring has come. She is here, 
bag and baggage, in which is a fine as- 
sortment of garden tools, which we are 
selling at lowest prices. — Rising <$; 
Thome, Newark, N. J. 

If you want a refrigerator, a lawn 
mower, a gas range or hot plate, a kero- 
sene and gasoline stove, go where the 
largest stocks are carried, where you 
will have the greatest variety to select 
from, and where you will get best prices. 
■ — McManamy $• Rodman, Binghamton. 

Before long you will be cutting grass 
and you will want to do it as easily as 
possible. The best way is to use one of 
the Phoenix ball bearing lawn mowers. 
They reduce the work to a minimum. 
Built of the best steel and iron, with 
steel ball bearings, high multiple gear and 
perfect adjustment; they run easily and 
noiselessly. There's no work about us- 
ing one. If you want cheaper ones we 
have those also; well made and durable. 
They will give good service. — Tull $ 
Gibbs, Spokane, Wash. 

Shovels, rakes, forks, hoes, spades. You 
must raise the earth before you can 
raise a crop of anything, and here's the 
tools to do the raising. Big stock, low 
prices. — Ingram $ Davey, St. Thomas. 

If there's hose to buy, or garden tools, 
or a bicycle, or any of the " spring 
tonics " that can be found in a first-class 
modern hardware store, come and give 
us a call. — The Morrell Hardware Co., 
Pueblo, Colo. 

The most successful lawn mower on 
the market is the one that will do the 
best work, run the lightest, adapt itself 
to the greatest variety of grass and cut- 
ting, and the one which is most durable. 
We claim that the Caldwell Mower em- 
bodies all the above to a greater degree 
than any other mower on the market. 
We guarantee the "Cadet" to be the best 
lawn mower on the market for the price. 
Although it is not as cheap as some ma- 
chines which are called lawn mowers, we 
warrant it to do better work and last 
longer. It has brass brushings, and the 
same ratchet and adjustment that are 
used on all high grade mowers now 
made. The gears are fine cut, thus as- 
suring a quiet running mower. It is not 
made for competition, but to cut grass, 
and we guarantee it to do this work and 
to give full satisfaction to the purchaser. 
— McManamy $• Rodman, Binghamton. 

A well kept lawn gives the home a 
neat and thrifty appearance, and the 
timely use of the lawn mower has all 
to do with the neat appearance of the 
lawn. There is no excuse for having the 
grass grow to an unsightly height when 



you can buy the Downing Lawn Mower 
for $2.50.— Callahan $ Douglas, Bing- 
hamton, N. Y. 

Russians Lost Another Shipovitch 
They Needed.— Don't you lose a dollar- 
ovitch you need. Buy all your hard- 
wareovostok that is up to high standard 
of quality and down at the bottom in 
price. May be you need some Hose- 
ayama for sprinkling your gardeno- 
vitch and lawnasaki. Our J. M. K. & 
Co. brand will outwear any other sold at 
15c a foot. Common hose-ayama, 10c 
and 12 1-2C.—J. M. Killin $ Co., Pueblo. 

Going to Make Things Look Slick 
Around the House This Spring ? — If so, 
don't borrow tools from your neighbor. 
Our prices on garden tools, hoes, spades, 
lawn rakes, turf cutters, pruning shears, 
sprinkling hose, reels and lawn mowers 
admit of your owning a complete equip- 
ment of your own. Come here and se- 
lect them to-day. — Colwell Hardware 
Co., Mansfield, Ohio. 

There is no greater blessing than good 
water. It is a source of health and 
vigor; bad water is a prolific source of 
disease. We have the absolute essen- 
tials of goodness in all of our filters. — 
The Rookery, Jackson, Miss. 

"Auto-spray." A self-operating or 
automatic sprayer. Galvanized steel 
and solid brass or copper used with 4- 
ply rubber hose — nothing to rust or 
corrode. Eight to ten strokes of plung- 
er in air chamber will compress enough 
air to make a continuous spray for ten 
minutes. This means that the sprayer 
can be charged in fifteen seconds, when 
it will work uninterruptedly long enough 
to spray a quarter-acre of potatoes. For 
spraying tall trees, we furnish brass ex- 
tension piping in 24-inch lengths, each 
fitted with coupling. — Caldwell $ Jones, 
Hartford, Conn. 

Yes, sir; we have watering cans. All 
kinds, all sizes, all prices. We have 
them of tin and galvanized iron. Small 
sizes for children, large ones for the 
gardener. Remember ! Every can we 
offer you is made for service — not a toy. 
— The Tracy, Robinson $ Williams Co. 

Natural Stone Filters.— You have 
read, haven't you, what Health Physi- 
cian Green and Dr. Bissell say about 
our city water, and about the need of 
filtration. A municipal filtration plant 
such as they suggest is all right, but the 
safe way is to have your own filter. If 
you don't care to invest much money in 
one, the kind to buy is one of our Na- 
tural Stone Filters. You are absolutely 
safe as for drinking water if you use 
one.— Wallbridge's, Bufalo, N. Y. 



HARDWARE 



590 



ADVERTISERS CYCLOPEDIA 



A perfect mop wringer. Operate it 
with your foot, don't have to soil the 
hands. A boon to housekeepers. Not 
only a great convenience, but 'twill pay 
for itself in a very short time. — Wood- 
ruff's, Knoxville, Term. 

A model bathroom is a most essen- 
tial feature of the model house, as it 
is a necessary comfort to any home. We 
carry a full line of bathroom supplies, 
such as shower baths, towel racks, soap 
holders, etc., at the lowest possible price. 
When building get our estimate on 
plumbing. — Jas. W. Hellman, Los An- 
geles, Cal. 

Monday's economy budget in house- 
hold hardware. It's becoming second 
nature for housekeepers to watch Sat- 
urday's papers for Monday's offerings 
in the household hardware on the third 
floor. Almost sure to be something 
needed, as well as a saving considera- 
tion to make shopping worth while. — 
The T. Eaton Co., Winnipeg, Can. 

Lawn mowers direct from an inde- 
pendent factory. Hence the prices must 
be right. Many sizes and styles to se- 
lect from. Handsomely finished in dif- 
ferent colors. Sizes of cuts 12-inch to 
19-inch. Grass catchers, lawn rakes, 
garden hose, rakes, spades and all the 
latest tools for the garden and lawn. 
All our mowers have four and five 
blades, which is a big advantage over a 
three and four blade mower. We have 
handled the same line of mowers for 
several years and they have proven to be 
the best mowers we ever handled. — Geo. 
M. Cooley Co., San Bernardino, Cal. 

Savory roasters. To roast the turkey 
in one of these roasters means a turkey 
that is tender and juicy and browned to 
perfection. They keep all the steam con- 
densed and constantly dripping on the 
meat — don't get dry and scorch, neither 
do they need much attention. We have 
them in two different sizes at $1.25 and 
$1.90. — L. L. Stearns § Sons, Williams- 
port, Pa. 

In building, the importance of buying 
good hardware is many times overlooked. 
The locks, hinges, sash locks, door hinges, 
etc., are a very small part of a build- 
ing, but will repay many times for the 
cost and trouble of proper selection. 
Cheap goods are a continual source of 
trouble and worry. We are prepared 
to furnish good building hardware at 
prices you will find entirely satisfactory, 
and will be glad to furnish estimates at 
cost, etc. — W. B. Miller $ Son, Spring- 
l, III. 



A long-felt desire satisfied. For this 
year's trade we have succeeded in buy- 



ing direct from independent factories a 
carload of refrigerators and a carload 
of Dain mowers and Dain rakes and 
stackers, also lawn mowers. This means 
a straight saving to the consumer of 15 
to 25 per cent., because we are not tied 
hands and feet by the trusts. The 
goods will all be on our floor in time 
for the season, and it will pay to see 
them before buying. — Pioneer Hardware 
Folks, San Bernardino, Cal. 

Royal gifts in royal copper. Our new 
shipment of Royal copper thoroughly 
lives up to its name, — for they are Royal 
gifts indeed. No matter what may be 
the tastes of your friends, or their de- 
sires or needs along elegant lines, you 
are sure to find something here to sur- 
prise and delight them. Come early and 
make your selection before the choicest 
pieces are sold. They represent the best 
work of the Wuerttemburg Plate Co., 
manufactured under the direct super- 
vision of the German government. We 
are their Atlanta agents, and offer you 
their choicest products. — Elkin-Watson 
Drug Co., Atlanta, Ga. 

Serviceable, easy running lawn mow- 
ers. Rather no lawn mower at all than 
one that works poorly, and is forever 
out of order. The Loeser stock of lawn 
mowers is comprised of four standard 
makes, namely, the " Brooklyn," the 
" New England," the " Easy Run " and 
the " Loeser." They are high grade in 
every respect and at their prices are the 
best lawn mowers obtainable. They are 
easily operated, run smoothly and cut 
evenly. We recommend them to every- 
one. — Frederick Loeser 8[ Co., Brooklyn. 

" Philadelphia " lawn mowers are easy 
to operate. They are perfection in lawn 
mowers. If you have been having 

trouble with a poor mower, you will ap- 
preciate the " Phil." We have all sizes. 
Prices from $2.75 up, according to size. 
We will be pleased to show them to you. 
F. S. Katzenbach § Co., Trenton, N. J. 

Your cooking made easy by using the 
Glenwood range. The Glenwood is the 
most economical on the fuel, perfect 
baker and cooker; in fact, has all the 
improvements to be found in a first- 
class range. It will pay you to see our 
line of over twenty different styles. — 
James W. Hellman, Los Angeles, Cal. 

Aluminum cooking utensils are light 
in weight, bright as silver, and absolutely 
pure and wholesome. They have no 
enamel or plating to wear off, the finish 
is the natural finish of the metal. They 
retain heat longer than any other vessels 
and are absolutely the best. — G. W. Bar- 
nett Hardware Co., Montgomery, Ala. 



HARDWARE 



OF SELLING PHRASES 



591 



Builder's hardware in our west win- 
dow. On February 4th we will place the 
names on the different designs and in 
this space give a short history and de- 
scription of them. Read the description 
and then inspect the goods, for we are 
sure that you will be interested, and 
should you ever want to build a home it 
will assist you very much in selecting 
the hardware. We will be pleased to 
answer any questions you want to ask. — 
Hall-Leeper Hardware Co., Denison. 

We have determined to make a radical 
reduction in our stock of stoves and 
heaters, and have cut all prices so deeply 
that they are bound to move quickly. 
Our assortment is very large, and in- 
cludes all sizes and styles for coal, oil 
and gas. Only good qualities are repre- 
sented, and even at the reduced prices 
we shall be glad to arrange easy terms 
of credit to suit your income. — Peter 
Grogan, Washington, D. C. 

It is largely the purpose of show- 
ing how easy it is to make bread with 
a L T niversal bread maker, and how much 
time it saves, that we are going to have 
a good bread contest on March 27th- 
28th, at which time we will give away 
$25.00 cash in nine prizes. Any woman 
may enter her bread in this contest, the 
only requirement being that bread so 
entered shall be made with a Universal 
bread maker. So if you haven't a Uni- 
versal already, we advise you to get 
one now, and make an effort for a prize. 
Even the most inexperienced girl can 
make good bread with a Universal. And 
we sell them on approval — freely return- 
ing your money if you are not satisfied 
in every way. Cost, according to size. — 
Barrett Hardware Co., Joliet, III. 

Keen as a razor. All the time. It 
isn't necessary to send the New Depart- 
ment mowers to a repair shop to have 
them sharpened. While in use they are 
positively self-sharpening by keeping 
the cutting edges in close contact. We 
guarantee these mowers the lightest run- 
ning and most durable made. Have you 
seen the easy-tempting grass catcher? 
It's the handiest mower attachment 
made. See us for garden hose and lawn 
sprinklers. — Bush <§• Handwerk, Joliet. 

Take pride in your lawn. Keep the 
grass closely cropped. A lawn that is 
neat and clean improves the appearance 
of the whole house and neighborhood. 
Now show your civic pride by using a 
"Keen Kutter" ball-bearing lawn mower 
which is the easiest to run. Made of the 
best materials, its blades retain their 
edge longer than the ordinary kind. Let 
us show you one to-day. — Dollarhide § 
Harris, Denison, Tex. 



The hardware is but a small item in 
the whole cost of a building, even if 
the difference in cost between good locks 
and poor ones is so little that you would 
not consider it a saving to use the poor 
kind if the matter were brought to your 
attention. This is where we come in. 
We carry by far the largest stock of 
locks and builders' hardware in this sec- 
tion and are prepared to name interest- 
ing prices for the hardware complete 
for any style building, from the humble 
cottage to the largest office building. — 
G. W. Barnett Hardware Co., Mont- 
gomery, Ala. 

We have just unloaded a large carload 
of above goods bought before the ad- 
vance. Will sell same at special prices. 
Wholesale and retail. — B. Chestnut § 
Sons, Frederickton, N. B. 

The chafing-dishless household doesn't 
know the pleasures it has missed until 
the first chafing-dish comes along. So, 
perhaps, a chafing-dish may prove to be 
the very best gift-thing for somebody 
you know. The sorts we have to offer 
are quite different from the average — 
entirely better. The metal is of the best; 
the nickeled finish is put on to stay; the 
lamps are improved. We sell these 
dishes with a guarantee of absolute sat- 
isfaction. — Herz, Terre Haute, Ind. 

What better gift for any woman than 
a chafing-dish or five o'clock tea stand? 
Either is sure of appreciation. Chafing- 
dishes and five o'clock tea stands, in 
brass and nickel. The chafing-dishes 
have new self-regulating and extinguish- 
ing asbestos lamps for alcohol or 
" kaholio," and range in price from $3.25 
to $7.95.— The Fair, Ft. Worth, Tex. 

Why use the clumsy wood stove in the 
cottage or summer kitchen. We have a 
complete line of gasoline stoves priced 
below value. They cook and bake per- 
fectly and do not heat up the room, the 
expense of operation is less than with 
any other fuel. — Winegafs, Grand Bap- 
ids. 

About one-third your coal bill is esti- 
mated as waste unless you sift your 
ashes. 

This is no longer a dirty task. "The 
Hustler" you simply pour your ashes 
in at one end, turn the crank and the 
good coal drops into the pail hung on 
the other side. 

The Hustler costs more than the com- 
mon sifters, but being so well made it 
will give full value and last for years. 

Figure about a third of your coal bills 
wasted unless you appreciate the value 
of a Hustler.— Babcock, Hinds, Under- 
wood, Binghamton, N. Y. 



HARDWARE 



592 



ADVERTISERS CYCLOPEDIA 



HARDWARE— CUTLERY 



Two weeks ago we thought we were 
holding the greatest cutlery sale that we 
would ever hold, when we bought and 
placed on sale over 20,000 pairs of 
shears. Now to-day, we add to the 
shears over 1,500 pocket knives; over 
3,500 razors; over 1,000 pairs of scissors, 
all sizes, from small manicuring scissors 
up to six inches, and hundreds of razor 
strops and hones. Every piece of cutlery 
in this sale is perfect, and the best qual- 
ity that can be made. We've told you 
how we got the 20,500 pairs of shears. 
This is how we got the balance of the 
cutlery that goes in this sale to-day. A 
jobber of cutlery quit the jobbing busi- 
ness and went into manufacturing only 
shears. The pocket knives, the razors, 
the small scissors, the razor strops and 
hones, comprise the jobbing stock he had 
when he quit the jobbing business. Not 
one piece of the entire lot saw the light 
of day since being put in their original 
packages, until opened for this sale last 
night. — Jones Dry Goods Co., Kansas 
City, Mo. 

These carvers are found to be very 
acceptable as individual or breakfast 
carvers. They are made of a very fine 
grade of steel, with a 5-inch blade, nicely 
finished ebony handle and silver ferrules. 
— Callahan $ Douglas, Binghamton. 

Twenty-five cents for good scissors is 
not much when you get a pair that will 
cut well and last much longer than you 
would expect. Until we tried them we 
bought only in small lots, as we thought 
them too nice looking to be good, but 
they have proven so satisfactory, such 
good cutters, we call your attention to 
them, knowing that they will give you 
good service. — Eyrich fy Co., Jackson. 

A complete line of all kinds of scis- 
sors. This is the season of sewing with 
the thrifty housewife. — Seitz's, Ottawa. 

We'd like to put an edge on for you — 
a keen, cutting edge on whatever cutlery 
you possess that needs sharpening. Our 
grinder is an expert; our machines are 
of the most modern and approved type; 
our work is of the kind that makes peo- 
ple say: "There, that's something like 
it ! " Hadn't we better call for that dull 
lawn mower of yours? — Palmer Shoe 
Repairing Co., Bangor, Me. 

No end to the assortment our cutlery 
department offers you. Everything that 

HARDWARE- 



has an edge can be found here in all 
sizes and shapes and at prices suited to 
any man's pocketbook. — Strong, Bush $ 
Handwerk, Joliet, III. 

Yankee safety razors are famous for 
their easy, luxurious shaving qualities, 
and are so simple that any man, no mat- 
ter how inexperienced, can shave himself 
with perfect safety. Made of highly 
tempered steel, hollow ground. Every 
one fully guaranteed; all ready for a 
quick, clean shave. — Blooming dale's, New 
York, N. Y. 

Cutlery rightness. — No better table 
cutlery for company house use than ours 
with ivoride handles — which are so fixed 
to best hand-forged steel blades that 
cannot come off — has smart appearance 
— keeps a good cutting edge, and costs 
little. — Alfred Edmondson, Morecambe, 

For the Man Who Shaves. — If a man 
is critical about anything, it's his razor. 
The most exacting will find our line of 
razors exceptionally complete in variety 
and faultless in quality — razors with 
years of service in them, reliable in every 
way. — /. Wiss $ Sons, New York. 

Knife fancies. — It may be possible 
that Santa Claus didn't bring you a 
knife, and maybe you are just as glad. 
Most men like to pick their own knives, 
and no two pick alike. — No handle but a 
pearl one for some — nothing but buck- 
horn for another — some want a whole 
tool chest — some want two blades — some 
like big blades — some little — and so it 
goes. We know how knife tastes differ, 
and that's why we offer such a wide as- 
sortment. — The Barrett Hardware Co., 
Joliet, III. 

The big cutlery sale continues. Ever 
since we announced the big cutlery sale 
which is now in progress at the big store, 
this department has been crowded with 
throngs of eager buyers. Have you seen 
what we're offering? If not, better do 
so to-day. The sale consists of a lot of 
drummers' samples — scissors, shears and 
pocket knives. We secured them at a 
very low price, therefore will offer them 
to you in the same manner. — Emery, 
Bird, Thayer <§• Co., Kansas City, Mo. 

Scissors Under Half. — Without any 
question these two sizes of scissors which 
are ready for Friday's selling are the 
best value we ever had at the prices. — 
Frederick Loeser $■ Co., Brooklyn, N. Y. 
-CUTLERY 



OF SELLING PHRASES 



593 



HARDWARE— FREEZERS 



The Peerless ice cream freezers are 
noted for the rapidity with which they 
produce well frozen cream. Three and 
one-half minutes is the standard time 
allowed for making cream in this 
freezer — a short enough period surely. 
One of the greatest satisfactions of the 
home cream, however, is its purity and 
cleanliness as well as the very smooth 
effect that is so delightful. The Peerless 
freezer has proven its right to the claim 
of the maker that it will produce more 
smoothly frozen cream in quicker time 
than any other freezer known. — Abra- 
ham $■ Straus, Brooklyn, N. Y. 

Do You Eat Ice Cream? Why Not 
Make It Yourself? It's as Easy as 
Making Lemonade. — Of course you are 
thinking of the old dasher and the 
eternal grind when you say the cream 
is not worth the work involved. But 
when you say this you show that you do 
not know the Twentieth Century freezer 
which does all the work while you can 
sit by and read a novel or think how 
you will serve it to your guests. And the 
quality of the cream lies entirely with 
you. If you will just step in some day 
and see the demonstration of this won- 
derful machine in the basement you will 
realize that this Freezer is an exception 
to the general rule in all things — it does 
not require hard work to secure the best 
results. — Abraham <$* Straus, Brooklyn. 

Of course, you couldn't use a great 
quantity of ice in three minutes — so 
that's one feature. The mechanism of 
the " Peerless " assures light work — and 
that's a good hot-day argument. And 
home-made ice-cream is always made as 
good g,nd pure as home folks know how 
• — that's final. — Macy's, New York. 

On a Sunday afternoon or during the 
evening what is more enjoyable than to 
make ice cream? You will say that is 
all right, provided it don't take too long 
to freeze the cream. Our line of freez- 
ers are of all sizes and with any of them 
you can freeze ice cream in five minutes. 
— Geo. M. Cooley Co., San Bernardino. 

Will you be up-to-date? 19th Cen- 
tury methods to-day have not one chance 
in a hundred. We make Ice Cream that 
is up-to-date. One order and you will 
be on our list for all time. — F. E. Kruse, 
Bingharnton, N. Y. 

Cool off. When this quivering July 
HARDWARE— ICE 



air is ablaze with sizzling heat and your 
parched and blistered tongue cleaves to 
the roof of your mouth, powerless to 
rebuke the idiot who wants to know if 
it is "hot enough for you," isn't the sen- 
sation of some cool, refreshing, delicious 
liquid trickling slowly down your dusty, 
thirsty throat just about the most de- 
lightful thing imaginable? You're right 
it is, and the sooner you invest a little 
money in one of our fine water coolers 
or quick ice cream freezers, the sooner 
you will be enjoying a good many cool- 
ing and refreshing spells this hot weath- 
er. Our freezers make cream while 
others are getting ready. — Babcock, 
Hinds fy Underwood, Bingharnton, N. Y. 

Ice Cream for Desert. — Of course, it 
will be the best part of dinner for 
months to come. No need to get heated 
up at it, either. The XXth Century 
Freezer requires no grinding; and it 
makes the best and smoothest cream that 
can be made. And for all kinds of de- 
licious fruit ices and frozen puddings, 
no other freezer can approach it at all. 
It freezes them without mussing them 
up a bit — and that's the way they look 
so fascinating. When you see frozen 
delicacies served, that you don't see 
how the hostess had made, just take it 
for granted that she has a XXth Cen- 
tury Freezer and that you can have the 
same fine deserts when you get one, too. 
— Wanamakefs, New York. 

For her summer dainties ice cream, 
ices, sherbets, frozen custards, etc., we 
stand ready to supply freezers of stand- 
ard manufacture and in several sizes- 
capacity of from one quart up to gal- 
lons. If you're short on the freezer line 
it will pay you to see our complete and 
satisfactory stock. — Avery $• Co., Port- 
land, Ore. 

From baby up all like ice cream. It's 
a treat to most people — a Sunday dish. 
Have it every day in the week if you 
like, and twice on Sundays if you use a 
Peerless Iceland Freezer. (One motion.) 
It is easy to keep clean. Cream can 
make no lodgment on dasher. Scrapers 
are not attached to arms by iron clamps 
which allow cream to soak in between 
wood and iron and become putrid and 
sour. Dasher is thoroughly cleaned sim- 
ply by scalding. — Richardson $ Grant, 
Ogden, Utah. 
CREAM FREEZERS 



594 



ADVERTISERS CYCLOPEDIA 

HARDWARE 

KITCHEN UTENSILS 



Opening of the Food Chopper Season. 
— We don't know why we sell more food 
choppers at this time of the year than 
any other, but we do. There is no time 
during the entire year that a Gem chop- 
per in the kitchen is not seasonable. 
Takes the place of the old-fashioned 
chopping bowl and knife, does better 
work, without any noise. Big display of 
food choppers in our north window and 
you are invited to come in and see how 
the Gem chops fruits, vegetables and 
most anything except wood. May we 
have the pleasure of seeing you? — Bar- 
rett Hardware Co., Joliet, III. 

A food chopper that cuts meats, suets 
and vegetables without grinding or tear- 
ing them has a place in every kitchen — 
especially when that machine is not like- 
ly to wear out and is easily cleaned. We 
offer you such a machine — it clamps 
to table or dresser, is coated with pure 
tin, right for helping with Xmas prepa- 
rations and also for using up cold meats. 
The price is scarcely worth considera- 
tion, it's so little— 5s. 9d.— Alfred Ed- 
mondson's, Morecambe, Eng. 

Mudge Canning Process. — The best 
method of putting up fruit — try it on 
cherries. No cooking, no chemicals, no 
addition to the fruit except sugar and 
water; the air is driven out, the fruit 
sterilized. When opened the color fla- 
vor and shape of the fruit are as nature 
made them. — Wanamakefs, Philadel- 
phia. 

Doubtless you think you are getting 
the best enameled ware at bargain 
when, in reality, you are paying high 
prices for seconds. Compare our line 
with the cheap class. — Anderson Hard- 
ware Co., Atlanta, Ga. 

Meat Protectors. — Flies are very pesky 
things during the next two months — un- 
less your eatables are placed beyond 
their reach — much food will be spoiled — 
our meat safes are capital conveniences 
in which to store provisions — perforated 
ends and front allow a free air passage 
yet all is safe that's placed behind their 
doors. — Alfred Edmondson, Morecambe. 

Fruit Jars. — Fruit jars have such a 
habit of getting broken that the supply 
needs replenishing each year. How 
about yours? There are plenty here 
when you need them at these prices. — 
Sibley, Lindsay $ Curr Co., Rochester. 



Hash enough for ten persons chopped 
in three minutes by the " Universal " 
food chopper, the best kitchen utensil 
ever invented. — Landers, Frary §• Clark, 
New Britain, Conn. 

For a cozy little supper on one of 
your evenings at home or after the the- 
ater this handy little chafing dish will 
be found indispensable in the prepara- 
tion of dainty and appetizing dishes. — 
Barber § Boss, Washington, D. C. 

Sale of specials for " the Good Old 
Summer Time." We have planned this 
sale as a sort of first-aid to the battered 
and broken, after the May move, also 
a general refurnishing sale for kitchens, 
with special price inducements for a man 
to plant his own garden and shave his 
own lawn. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

" Seconds " in housekeeping fabrics 
sometimes afford as good service as 
first qualities, and with no danger. But 
second grade kitchen utensils ARE 
dangerous and unsanitary. A French 
physician says that many cases of ap- 
pendicitis are traceable to the chips of 
coating from inferior granite ware. 
Don't go experimenting when reliable 
first quality wares can be had for so 
little money. — Macy's, New York. 

No, they are not seconds. There's not 
a doubtful piece among the thousands. 
You will have no sooner entered this 
basement housekeeping wares store of 
ours to-morrow than you will be im- 
pressed with the importance of the sale 
— prices, qualities and quantities all 
combine to make up a sale such as will 
delight the most exacting buyers of 
kitchen wares and kindred kinds. — S. P. 
Dunham <§■ Co., Trenton, N. J. 

Many are called, but few are chosen. 
That's the way with enameled ware. 
Lots of them are called good enamel 
ware, but there are only a few that will 
stand hard usage. — The Stambangh- 
Thompson Company, Youngstown, O. 

Dozens of good and worthy kitchen- 
ware values for bargain Saturday's sell- 
ing. The following, and many other 
articles in kitchenware, are marshalled 
for special selling to-morrow. All 
marked very much less than regular. 
Every article in the list is all right in 
quality and some very low in price. — 
The Fair Store, Binghamton, N. Y. 



HARDWARE— KITCHEN UTENSILS 



OF SELLING PHRASES 



595 



Take, for instance, granite ware. All 
stores are not so careful as we are. A 
tiny chip off, or a slight blemish here, 
and the article does not go out to any 
customer, because right at that flaw 
rust begins to work and the article is 
worthless. Little points all through the 
stock we look after. The flimsy, trashy 
housefurnishings find no room here. — 
Hightower $ Graves, Atlanta, Ga. 

"Polly, put the kettle on!" And if 
it's aluminum it won't burn, it won't 
be affected by acids, it won't absorb 
acid tastes or odors, it won't absorb 
grease, it can be quickly and thoroughly 
cleaned — and it's a whole lot lighter. 
Aluminum cooking utensils will surely 
displace tin, steel, iron and copper uten- 
sils — and if you would be up-to-date and 
economical you'll find it worth while to 
step into our store and see the many dif- 
ferent patterns, and learn the low prices. 
— Bab cock, Hinds $■ Underwood, Bing- 
hamton, N. Y. 

The sale of graniteware. Long ser- 
vice, good looks and extraordinary values 
are the reasons why we give for women 
to stock their kitchens with Monarch 
graniteware. After this sale you'll have 
to wait six months for another oppor- 
tunity as good. — The T. Eaton Co., Win- 
nipeg, Can. 

It isn't necessary to fill the fire-pot of 
a Household range way up to the covers. 
Keep it half full — you'll get a better 
baking heat, you won't warp the range 
top and you'll burn just about half as 
much coal. Your kitchen needn't be 
suffocatingly hot at any time if you 
run the fire of a Household range right. 
— Langley, Waterbury, Conn. 

Roasting Pans. We have always sold 
our share of roasting pans, but since 
we began to sell our sanitary self- 
basting roaster, our sales have increased 
so that during the past four months 
we have sold as many roasters as we did 
during the past two years of all kinds 
of roasting pans. The people know a 
good thing when they try it. Try one 
of our roasters, and if you don't like it 
send it back. They are guaranteed for 
ten years. Price just as low as the 
common kind. — H. Harroun $ Co., 
Mansfield, Ohio. 

Our broadest and best sale of house- 
hold utilities. Great savings in price. 
Back from vacation — house to be opened 
— what a lot of fixing up everybody 
needs to do for fall. Good time to start 
the great September sale of household 
needs. Pretty much all Brooklyn de- 
pends regularly on this great basement 
store for such things — seems superflu- 



ous to say again that everything here is 
of the highest character or it wouldn't 
be here. The good housekeeper doesn't 
like to fool with things that may or may 
not be satisfactory — so she comes to 
Abraham & Straus' and gets the best 
for the least the best costs anywhere. 
But in these great sales we plan to do 
better than usual pricing — a good deal 
better. Manufacturers who want our 
all-season business make big price con- 
cessions on goods we buy for this sale. 
We cut off profits, too. Result is an 
immense stock of the best household util- 
ities — fourth to half off. Brooklyn knows 
all about the sale — Brooklyn women wait 
for it. Enough to say we never before 
had such a big sale or such small 
prices. Here are details — some of them. 
Can't begin to give all to-day. — Abraham 
$ Straus, Brooklyn, N. T. 

A treat for housekeepers! A feast 
for the economical ! A sale of enameled 
ware that will cast a ray of sunshine in 
every kitchen. Don't trust yourself to 
use any but perfect enameled goods. 
Don't risk the dangers that lurk in 
lightly coated and imperfect pieces. All 
the pots, pans and kettles in this sale 
are strictly first grade and double coated 
— absolutely free from any poisonous 
substance. — W. V. Snyder $ Co., New- 
ark, N. J. 

Aluminum ware. Come and see our 
line of cast aluminum ware, most com- 
plete in the valley, moderate in price and 
the best cooking utensils manufactured. 
You can put our aluminum tea kettle on 
a gas stove for six months without a bit 
of water in it — we will guarantee that it 
will not crack. Come in and look over 
the line. — George J. Frank, Bay City. 

The Illinois pure aluminum ware for 
health and cleanliness, economy and 
wear. Will not scorch or burn — will not 
rust or corrode — will not crack or scale 
like the enamel ware. It is therefore an 
ideal cooking utensil, one which is far 
superior to ordinary kinds. In appear- 
ance aluminum ware resembles silver, 
but unlike silver it will never tarnish 
and is easily kept clean. This ware 
weighs but one-quarter that of silver or 
enamel ware, and being light is con- 
venient to handle, is strong and will out- 
last any ware on the market. It is 
practically unaffected by the strongest 
acids and is positively the only utensil 
for cooking purposes that is absolutely 
pure and is in no way affected by any 
substance used in culinary operation, 
and is as pure as china or glass, the 
difference being it will not break. — 
George M. Cooley Co., San Bernardino, 



HARDWARE— KITCHEN UTENSILS 



596 



ADVERTISERS CYCLOPEDIA 



No ware like German cooking ware. 
See our window and prices. Buy one 
piece and you will buy more. — F. 
C rouse $■ Son, Mansfield, O. 

Don't fail when in our housefurnishing 
department to see that wonderful Uni- 
versal bread mixer demonstration — see 
how easy bread can be made — try a 
sample of the bread which our demon- 
strator will serve you with, which is 
made fresh every morning, and thus 
form your own opinion as to the merit 
of the machine. — Simpson, Crawford 
Co., New York. 

To stand the bangs and wear of the 
kitchen there is nothing so good as cop- 
per. Most of the copper kitchen and 
table articles in " Burke's " basement 
are made from a single sheet of copper, 
which makes them better than the best 
of former days, and are finished with 
burnished nickle plate and silver lining 
to give them the elegance of appearance 
of most costly silverware. — Burke, Fitz 
Simons, Hone <$; Co., Rochester, N. Y. 

A large 10-qt. dishpan, made from one 
piece of best steel, enameled inside and 
out with three coats of sanitary enamel, 
baked to a high finish, in blue and white 
effect. These are not factory seconds, 
but strictly first-class goods. — Spiegel's, 
Chicago, III. 

Cullender-Satisfaction. — Our pure en- 
ameled cullenders are the best cullen- 
ders produced — pot ones break — tin ones 
rush and discolor — our enameled ones 
do neither — they are absolutely clean and 
perfectly safe to use — also the most dur- 
able — in fact there is no wear out to 
them. A satisfactory price littleness, 
too. — Alfred Edmondson, Morecambe, 

New beginners as well as old estab- 
lished housekeepers should not fail to 
see our display of kitchenware. We 
carry the largest up-to-date line of these 
goods in the city, and are continually 
adding something new, that will save 
Bread Raiser and Mixer, which mixes 



you money and labor, such as our Patent 
your bread in three minutes' time, mak- 
ing the hardest part of bread making 
easy, and it is only one of the many la- 
bor savers we have. — F. Grouse $• Son, 
Mansfield, O. 

A New Dish Washer. — We are always 
trying to help the women — anything that 
makes their work easier or quicker done 
we buy, but not before we have thor- 
oughly tested and proved its merits — 
one thing at a time. Now that the three- 
minute bread mixer has proved so suc- 
cessful, we want all the women who have 
seen that to see this Darlington dish 
washer, because we believe you will like 
that, too. This is a little round brush 
fastened to a rubber tube, and one end 
of the tube slips over the hot water 
faucet, allowing the water to run right 
through the brush. You hold the brush 
by the handle and wash all your dishes, 
kettles and pans without putting your 
hands into the water. It is very simple, 
clean, and puts the dishrag out of busi- 
ness. Only $1.25. — Babcock, Hinds $ 
Underwood, Binghamton, N. Y. 

Poor light in the kitchen is a great 
strain on the eyes if you must work with 
its aid — it is cheaper and far more com- 
fortable to work by a good light — which 
can be had for 2s. 6d., whereas a poor 
light might cost you the most priceless 
blessing — eyesight. The " Welsbach " 
burner complete at half-a-crown makes 
our poor gas usuable. — Alfred Edmond- 
son's Morecambe, Eng. 

Good light is necessary these dark 
nights if you would read with pleasure — 
study with comfort — or work with sat- 
isfaction. Poor light is a severe strain 
upon strongest eyes and sooner or later 
— sooner if anything — spells — ruined 
sight! Cheap light is promised all who 
burn our lamps — for they give the maxi- 
mum of light at the minimum of cost! 
See our line for kitchen use. — Alfred 
Edmondson, Morecambe, Eng. 



HARDWARE— KITCHEN UTENSILS 



OF SELLING PHRASES 



597 



HARDWARE— REFRIGERATORS 

for a lodge in a garden of cucumbers, 

for an iceberg or two at control; 
O for the use of a Santos Dumonter 

To carry me straight to the frigid north pole. 



Our dry air refrigerators are so dry- 
that any match after remaining in the 
refrigerator with ice in it for three 
days (or perhaps more) will strike and 
light as readily as if just out of the 
match box. We are demonstrating that 
here now, with both matches and salt, 
the salt remaining as dry and fine as 
ever. It shows that the circulation of 
air in our refrigerators is so perfect that 
it counteracts the dampness from the 
ice. They're the sort of refrigerators 
that keep food fresh. The consumption 
of ice is very small, too. We have to 
replenish the refrigerator but twice a 
week. — W. B. Moses .$• Sons, Washing- 
ton, D. C. 

Our refrigerators are cleanable, pure, 
cold and dry. They can be kept cleaner, 
colder and dryer than any other kind. 
You can take them all apart and get at 
every corner and crevice. Lined with 
zinc or real porcelain, food kept in them 
is pure. — Kinney $■ Levan, Cleveland, O. 

If you need a new refrigerator this 
is the place to come for it. We have a 
new line of the best refrigerators we 
know of. They're ice savers and food 
savers. They not only keep things cold 
— they keep things pure and wholesome. 
— Morey Furniture Co., Bangor, Me. 

Do you drink water enough? Lots of 
people would drink more if it was made 
inviting. This is assured by the use of 
our Glass Water Cooler with inside ice 
chamber and aluminum trimmings. Here 
you have a water cooler that cools 
the water without the ice touching it, 
that defies corroding, and that is so in- 
viting to the eye and appetite that the 
foaming stein simply sinks into "innoc- 
uous desuetude." Suppose you see it — we 
mean our Glass Water Cooler. — A. D. 
Matthews' Sons, Brooklyn, N. Y. 

Certain properties you demand in a 
good refrigerator: 

That it keeps the food entrusted to 
its care sweet and fresh. 

That by proper ventilation it pre- 
vents one sort of food from absorbing 
the taste and smell of another. 

HARDWARE— R 



That it is economical in the use of 
ice. 

That it is hygienic — easy to clean and 
to keep clean. 

The " Odorless " is all of these things. 
It is well constructed; boxes are made 
of oak, zinc-lined; ice-chamber is lined 
with galvanized iron; shelves are of wo- 
ven wire, allowing free air circulation. 
— Wanamaker, New York, N. Y. 

The best known refrigerators with a 
good reputation are the McCray, the 
Bohn Syphon and the Peerless ; every one 
constructed on strictly scientific refriger- 
ation principles — of the best materials. 
Probably a little higher in price than 
ordinary ice boxes — but the difference in 
price will be more than offset by the ex- 
cellent service — the saving on ice and 
the assurance that your edibles are being 
kept properly. " Won't you let us ex- 
plain?"— The Mitchell Co., Cleveland, O. 

Cursing the cooler won't keep your 
meat fresh and your milk from sour- 
ing. The only thing to do is to exchange 
your old ice box for a modern refrigera- 
tor so arranged as to save the meat, but- 
ter and cream and save the ice at the 
same time. This is the time to think 
about it. This is the store for you to 
come and see about it. — /. R. Allen, 
Crookston, Minn. 

Keep cool ! Extremes touch — June cold 
is succeeded by July heat. Hope you're 
prepared for it — but we surmise that 
maybe you have put off buying the vari- 
ous cooling apparatus you need about 
the city or country house. Fortunately 
enough, we're ready to supply you on 
the jump — without bother or delay, with 
ice cream freezers, ice water tanks, re- 
frigerators, ice tools, and everything else 
to set at naught the attacks of the mer- 
cury. — Wanamaker's, New York, N. Y. 

" In the good old summer time." You 
will be happy if you have one of these 
refrigerators. They are well and strongly 
made of hardwood and finished in golden 
oak. An examination will surely tempt 
you to buy. A full line from $3.50 to 
$65.— Sheilas £ Chestnutt, Brooklyn. 
EFRIGERATORS 



598 



ADVERTISERS CYCLOPEDIA 



Stone coolers for ice M r ater. Water 
keeps fresh longest in stone. There is 
nothing to rust, corrode, decay, mold or 
get musty. Once they are thoroughly 
cold very little ice is required. Another 
economy is that no repairs or painting 
are ever needed. The first cost is all and 
they last forever. All sizes, 1, 2, 3, 4, 5, 
and 6 gallons. You can afford to have 
one or more, as required, in preference to 
a refrigerator compartment, because of 
our low selling prices. We charge the 
least because we buy larger quantities 
and secure extra discounts. For serving 
iced beverages we have a large variety 
of fancy figured white lined stone pitch- 
ers. — Schrage Bros., Wilkes-Barre, Pa. 

Ice melts altogether too rapidly in the 
hot summer weather. It is most neces- 
sary to be careful now when you are 
selecting your refrigerator. All our re- 
frigerators are perfectly insulated with 
mineral wool. All our refrigerators are 
improved, up-to-the-minute makes. — Re- 
naud, King S[ Patterson, Montreal, Can. 

Cursing the cooler won't keep your 
meat fresh and your milk from souring. 
The only thing to to is to exchange your 
old ice box for a modern refrigerator, 
so arranged as to save the meat, butter 
and cream, and save the ice at the same 
time. This is the time to think about it. 
This is the store for you to come and 
see about it. — /. R. Allen, Crookston. 

Alaska refrigerators save the ice, Penn- 
sylvania Lawn Mowers cut the grass 
and are practically everlasting. Arctic 
Ice Cream Freezers make good ice cream 
and do it quickly. — T„ Rosenberg, Hous- 
ton, Texas. 

Some cold facts for warm weather 
consideration. Subject: Refrigerators 
and ice chests. The kind: Gurney. — W. 
8. Aaron, Altoona, Pa. 

Do you need a new refrigerator? 
Don't fail to investigate the "Alaska." 
The Alaska refrigerator is made from 
carefully chosen materials. It is most 
scientific in its construction. There is 
always a circulation of cold, dry air 
maintained in an Alaska. It is because 
of this reason that you can keep salt or 
matches in an Alaska and they will re- 
main perfectly dry. Alaska refrigerators 
consume the minimum quantity of ice— 
and are, therefore, very economical to 
operate. There is never a "musty" smell 
about Alaska refrigerators. The air is 
always sweet and clean — because of the 
constant circulation above mentioned. 
Alaska refrigerators represent the best 
investment you can make — get an 
Alaska. Notwithstanding the great 
merit of this refrigerator, the cost is 
HARDWARE— R 



no more than you would have to pay 
for inferior makes. Let us show you 
our line. — Cass $ Smurr Stove Co., Los 
Angeles, Cal. 

The interest aroused by this series of 
sales is unprecedented. Encouraged by 
it, we are continuing the sales and draw- 
ing upon the stocks of practically every 
department in the store. Only season- 
able merchandise is involved — this week 
many lines peculiarly desirable for the 
vacation period. — Macy's, New York. 

Truly it may be said that to improve 
each day and each week in methods and 
system is our motto, and to this end 
were these great and helpful Friday 
sales of ours inaugurated. Their first 
announcement to the public, ten years 
ago, had the proper ring, they filled a 
want, they sustained the principle of in- 
telligent foresightedness and public bene- 
fit, and the standard we raised then of 
supplying the people with their needs, 
more efficiently, at money saving prices, 
has never swerved. Nor will it. Just as 
full of life, vigor and enthusiasm as at 
the beginning — we fittingly celebrate this 
Friday the anniversary of these great 
and helpful events by offering the great- 
est aggregation of bargains ever known. 
— Jonas Long's Sons, Wilkes-Barre, Pa. 

The better the refrigerator the less the 
ice bill. Refrigerators built in a cheap, 
inferior manner consume much ice, ow- 
ing to their poor insulation. These 
cheaply constructed boxes gather moist- 
ure in the seams and cracks, swell up, 
separate at the joints, and are soon 
worthless. These cracks are also very 
unsanitary, they collect dirt and harbor 
the bacteria that starts fermentation 
and decomposition of the food. Our 
tile-lined refrigerators are as near re- 
frigerator perfection as can be made. 
They are absolutely sanitary and last a 
lifetime — in fact, two or three life- 
times. Prices, $24.00 to $65.00. Our 
zinc-lined refrigerators are cheap only 
in price. They have seven walls of non- 
conducting materials, a dry air circula- 
tion which preserves food, and will last 
a long time if properly cared for. — The 
Stambaugh-Thompson Co., Youngstown. 

Health, comfort and economy. It is 
absolutely essential to your health that 
you have a refrigerator that can easily be 
kept clean and fresh. It is only a re- 
frigerator with a perfect circulation of 
"dry air" that is never damp and ill- 
smelling. We ask that you investigate 
the methods used in the "Baldwin-Dry- 
Air" to accomplish this result. They 
are giving satisfaction in hundreds of 
homes. — /. M. Burrall $■ Co., Waterbury. 
EFRIGERATORS 



OF SELLING PHRASES 



599 



Alaska refrigerators. The only re- 
frigerator built on scientific principles. 
Requires but little ice and keeps your 
vegetables fresh and sweet. A perfect 
fresh air circulation which saves nearly 
half the ice bill. — Augustus M. Crook 
$ Son, Trenton, N. J. 

Perhaps you've never given the re- 
frigerator question much thought — 
you've always regarded most refriger- 
ators the same as all others — and the 
price alone influences the sale. Bohn 
Syphon refrigerators are built on a 
unique principle. The air is forced into 
the food chamber, passes entirely through 
it, and is then syphoned out. All odors 
are thus drawn out of the refrigerator. 
The refrigerating principle is scientific, 
has been thoroughly tested, and insures 
preservation of food and freedom from 
taint of the different articles stored 
therein. Bohn Syphon refrigerators are 
used by all the largest trunk line rail- 
roads in America — a proof of their great 
superiority. We're exclusive agents, and 
will gladly explain their features. — 
Babcock, Hinds fy Underwood, Bingham- 
ton, N. Y. 

It has come to be a necessity to have 
ice, and being a necessity it is advisable 
to know the best way to keep it. Beld- 
ing refrigerators keep ice for these rea- 
sons: Hard wood throughout, mineral 
wool insulation, enamel and glass lined, 
dry air circulation. — Roberts Hardware 
Co., Utica, N. Y. 

The Brown store refrigerator will 
speak for itself in the ice it saves before 
you have had it very long. Besides this, 
the convenient shelves and compartments 
give you an opportunity to keep every- 
thing in apple-pie order. Especially 
made for easy cleaning, perfect circula- 
tion of pure, dry air, will keep every- 
thing fresh and sweet in the hottest 
weather. — A. Brown $ Son Co., Schenec- 
tady, N. Y. 

Refrigerators. Our refrigerators will 
keep anything you put in them, whether 
it be ice or food. They are very easily 
cleaned and are sanitary in every par- 
ticular. It does not pay to buy a cheaply 
made refrigerator. In the first place it 
consumes more ice, and besides it is apt 
to corrode and poison the food. A good 
one costs but a trifle more. Inspect ours. 
— Kingsley, Utica, N. Y. 

If your refrigerator leaks, does not 
keep ice well or gives forth a musty 
odor, it is because you did not get your 
money's worth the last time you bought 
a refrigerator. Care in construction, 
heed to scientific principles in regard to 
air current and drainage make the Bald- 
HARDWARE— R 



win refrigerators excel others. Many of 
them we sell to friends of former cus- 
tomers. See the point?— Phelps, Lewis 
# Bennett Co., Wilkes Barre, Pa. 

This splendid line has been famous for 
many years and at the recent World's 
Fair fully justified its right to fame. 
In open competition with all other best 
known makes of refrigerators, the Alas- 
kas used only two-thirds as much ice 
as their closest competitor. That's the 
test of refrigerator value. All makes 
are very much alike in capacity to hold 
food and ice, but in their capacity of 
saving ice while preserving food there's 
a vast difference, as the above test 
shows. The dearest refrigerator you 
can buy is the one that uses most ice; 
and the cheapest is the one that uses 
least ice. For ice is money. Therefore 
Alaska refrigerators are the kind to 
buy. — /. M. Kellin <§• Co., Pueblo, Colo. 

A warm weather necessity is a prac- 
tical refrigerator. True, it's for the 
kitchen, rather than for the parlor or 
drawing room, but it adds a whole lot. 
more to real comfort than (say) a 
piano, and costs less. To get the real 
sort get a White Mountain, a practical 
refrigerator in saving ice, and keeping 
vegetables sound and sweet. — Chamber- 
lin Furniture Co., New Haven, Conn. 

If there is any one thing about a re- 
frigerator more than any other that will 
commend it to the good housekeeper it 
is the fact that it is readily cleanable. 
In the Baldwin Dry-Air there are no 
inaccessible corners or pockets. Shelves, 
flue strips and drip pipe are removable 
so that the interior may be stripped to 
the walls in a moment's time. This is, 
however, but one of the many good 
things about the Baldwin. Let us show 
them to you. — Olds fy Whipple, Hart- 
ford, Conn. 

" It's so homelike " to go to your 
refrigerator on a hot day and get a 
cool drink or a bite to eat when you are 
sure everything about the box is sani- 
tary and clean. We show this year over 
seventy different sizes and styles, from 
a plain box to the Opal, representing the 
highest development in the science of 
refrigeration. — James W. Hellman, Los 
Angeles, Cal. 

We'll not brag about the merits of 
the Monitor refrigerator. You'll do 
that after you buy. All that we wish 
to state is that if you are seeking for a 
refrigerator that is economical in the 
use of ice, easily cleaned, sanitary, and 
reasonable in price you'll buy the Moni- 
tor.— The Fair Store, Binghamton, N. F. 
EFRIGERATORS 



600 



ADVERTISERS CYCLOPEDIA 



North Star Refrigerators, the only 
genuine cork-filled refrigerators made. 
The granulated cork filling produces a 
dry, cold atmosphere that preserves the 
food perfectly. It is the only method 
that met with the thorough approval and 
stood the tests at the fairs all over the 
world, and has received the highest com- 
mendation in each instance. — Abraham 
$ Straus, Brooklyn, N. Y. 

Opal refrigerators are made for those 
who insist upon cleanliness and purity 
of their food. Perishable provisions in 
an Opal Refrigerator are in cold stor- 
age where "purity is paramount." Ex- 
haustive texts have proven the superior- 
ity of Opal lining, as the best and most 
sanitary material for this purpose. It 
positively will not absorb odors or 
moisture, and will not stain. Opal Re- 
frigerators are an ornament to any 
home. — They're easily and perfectly 
cleaned — and always free from injurious 
odors. — Babcock, Hinds $ Underwood, 
Binghamton, N. Y. 

Our splendid line Refrigerators still 
shows a fine assortment in opolite, tile, 
enamel and zinc linings. "Alaskas" give 
a constant circulation of cold, dry air. — 
The Cable Co., Chicago, III. 

Satisfactory Refrigerators. — In sup- 
plying the necessities for the summer 
home, none deserves more careful con- 
sideration than the refrigerator. It is 
an article that may cause a great amount 
of annoyance and dissatisfaction, if not 
selected with careful judgment. Nearly 
every refrigerator has some good points 
to recommend it; but there are also the 
objectionable ones to be taken into con- 
sideration. The idea is to get the one 
that has the most good points and the 
least objectionable ones. Our policy de- 
mands that we offer the best for your 
purchase, and our selections were made 
only after a thorough and satisfactory 
test. The " Wisconsin " is, we believe, 
the most satisfactory refrigerator made. 
We have handled it for six years, and 
have yet to find its superior. — Wood- 
ward <$• Lothrop, Washington, D. C. 

This handy lift cover "Atlas " refrig- 
erator at $10 is a better bargain than 
any other $14.75 refrigerator at $10 be- 
cause it is so constructed that a small 
cake of ice will last days, and on the 
hottest day it's as cold as winter. That's 
because of the charcoal packing, which 
keeps the hot air out as effectively as it 
keeps the cold air in. That's why it's 
an ice saver. — Simpson-Craioford Co. 

Another Carload of Mackinaws ! — 
This will be welcome news to scores of 
people who have been waiting the an- 
HARDWARE— R 



nouncement. Our demonstration of just 
what the Mackinaw Refrigerator will do 
for a home has led to an unusually 
enormous sale. It is simply perfect. 
We could print a hundred testimonials — 
letters written us as to the high regard 
in which it is held by purchasers. But 
the best testimony is to call and see the 
Mackinaw in operation — the ice cham- 
ber at work — the cost is no higher than 
for ordinary Refrigerators. — A. D. Mat- 
theios <§• Sons, Brooklyn, N. Y. 

Alaska refrigerators save the ice. 
Pennsylvania lawn movers cut the grass 
and are practically everlasting. Arctic 
ice cream freezers make good ice cream, 
do it quickly — sell at a low price. — 
Bering Cortes Hardware Co., Houston. 

All of our refrigerators are made of 
solid oak — a seasoned wood of a secret 
preparation that is immune from the 
ordinary dampness that rots the frames 
of the best makes of refrigerators. 
Then comes an interlining of charcoal, a 
non-conductor of heat, that keeps the 
cold air in and the hot air out. Then a 
lining of the very best sheet galvanized 
iron, that will not rust in a thousand 
years. The air circulation is scientific, 
the ice is never wasted, and the food is 
always kept sweet and pure, without be- 
ing contaminated with the odors of the 
stronger smelling vegetables. — Brand $ 
Smith, Trenton, N. J. 

It is the king of refrigerator kinds. 
You can remove every piece of the in- 
terior fixtures as quickly as we describe 
this. Roomy air chambers, walls pack- 
ed with mineral wool and charcoal felt. 
Cases, high-finish and polished. Sightly 
enough, these refrigerators, to go in the 
most sumptuously appointed dining- 
room, if you would. Price, $13.75. — 
S. P. Dunham «§• Co., Trenton, N. J. 

"Glacier " refrigerators save ice. 
Walls that are absolute non-conductors 
and a total exclusion of heat by air- 
tight doors — that is what you get with 
" The Glacier." Those two things mean 
that your ice will last nearly twice as 
long as in the ordinary refrigerator. 
"Glaciers " are good to look at — built 
well and handsomely finished — they look 
well anywhere. We have them with 
zinc and porcelain linings. Come, see 
them. — Tull fy Gibbs, Portland, Ore. 

No doubt we stand on common ground 
when it comes to refrigerators. You 
want one that will not leak, warp, taint 
the food nor waste ice. You are willing 
to pay a fair price for it. We want to 
sell only the refrigerators that are in 
accord with these specifications. — A, 
Mc Arthur Co., Boston, Mass. 
EFRIGERATORS 



OF SELLING PHRASES 



601 



Before you buy a refrigerator take a 
good look at it. Notice if it can be 
taken all apart to be cleaned, and to let 
the fresh air get into the corners, and 
see if it has movable flues and air tight 
locks; but if that's too much bother, just 
look for the name ; if it reads " Leonard 
cleanable refrigerator," buy it, it's 
all right, in fact it's the only one that 
does have all these good points. A 
perpetual circulation of dry cold air 
keeps the food from becoming moist or 
musty. Mineral wool, filled walls, metal 
ice racks and genuine bronze metal trim- 
mings. All Leonard refrigerators are 
finished in golden oak. They are the 
best without a question. They are 
scientific, and we give you more real 
value for the money you pay than can 
be obtained elsewhere. An inspection of 
the Leonard will thoroughly convince on 
this point. — Callahan <$• Douglas, Bing- 
hamton, N. Y. 

Automatic refrigerators have perfect 
insulation by the best materials known, 
such as mineral wool and charcoal paper, 
combined so as to obtain the full value 
of the non-conducting properties. They 
have eight walls to protect the ice and 
preserve a low temperature. The air 
space is based on nature's laws. All 
parts of the refrigerator are insulated. 
They have more shelf space than any 
other refrigerator made, and are the 
most economical to be had. — Peterson's, 
Minneapolis, Minn. 

Controlled heat and controlled cold 
for comfortable and safe summer house- 
keeping. That's the idea. Sometimes 
foods will taint to the point of "ripe- 
ness" without breeding ptomaines, but 
any taint or fermentation is conductive 
to illness. An ice box will keep ice and 
make some cold air — but a refrigerator 
is better, because it lets the forces of 
Nature keep the air on the "go" — and 
the motion dries it. Foods are crisper 
if kept in a refrigerator. — Gimbel 
Brothers, Philadelphia, Pa. 

A freezer to make two flavors at one 
time has been long wanted. In families 
some prefer one flavor, others another; 
some prefer ice cream, others a water 
ice or sherbet, so some had to be dis- 
satisfied no matter what was made in 
the old style freezer. In the American 
Twin freezer the can is divided in two 
parts by a vertical partition. The dash- 
er carries two sets of scrapers, one set 
fitting in one side of can and the other 
set in opposite side. The can cannot 
be turned as in old style freezers, be- 
cause of the partition. It is therefore 
swung to and fro by a rocking motion 
HARDWARE— R 



of the crank. This is a more comfort- 
able and much easier movement. It is 
very much less tiresome than turning a 
crank. One can sit back in a chair with 
freezer alongside and rock the crank to 
and fro without discomfort or undue 
exertion and even read at same time. 
Although two flavors are frozen at once 
and with less exertion, no more time is 
required than in old style freezers. The 
pails are of cedar, the best wood known 
to resist water, with electric welded wire 
hoops, which are guaranteed not to 
break or fall off; cans are of heavy tin- 
plate with drawn steel bottoms that are 
guaranteed not to fall out or break and 
do not leak, the strongest and most dur- 
able freezer can made; the automatic 
twin scrapers by their positive action in- 
sure perfect scraping of frozen particles 
from side of can. All inside parts are 
heavily coated with pure block tin, and 
outside parts all thoroughly galvanized. 
— Ludwig Bauman § Co., New York. 

Mackinaw refrigerators and others. 
The famous Mackinaw ! That name 
means "the best that's made." Hard- 
wood, golden oak finish, heavy zinc lined, 
all parts removable for cleaning; walls 
are filled with charcoal; brass locks and 
hinges. See the food test, constantly 
on view in the basement — the onion and 
butter side by side, salt, pie and 
matches, all dry as buttercrackers. See 
the wheel being turned by the dry, cold 
air — if that doesn't convince, nothing 
will. — A. D. Matthews Sons, Brooklyn. 

Health, comfort and economy. It is 
absolutely essential to your health that 
you have a refrigerator that can easily 
be kept clean and fresh. It is only a 
refrigerator with a perfect circulation 
of dry air that is never damp and ill- 
smelling, and we recommend that you 
investigate thoroughly before you pur- 
chase your refrigerator this season. We 
give our guarantee with every refriger- 
ator we sell. — Greene's, Newark, N. J. 

In lining, insulation drainage and ap- 
pearance this refrigerator has no super- 
iors, and in the following very import- 
ant particular it has no equals. Be- 
tween the food compartments and the 
ice chamber is a system of syphons (a 
patented feature) which produces a ven- 
tilation and a circulation of cold dry air 
not even approached in any other make. 
An inspection will convince you. — Mc- 
Allister, Mohler £ Co., Columbus, Ohio. 

They refrigerate perfectly, using but 
little ice, and are dainty and hygienic as 
a china dish. — Simmons Hardware Co., 
St. Louis, Mo. 
EFRIGERATORS 



602 



ADVERTISERS CYCLOPEDIA 



Warmer days are bound to come, and 
even with snow on the ground in the 
middle of April, we're going to com- 
mence talking about our immense line 
of refrigerators. Don't shiver, please. 
We know you are not ready for ice yet, 
but there's no reason why you shouldn't 
select a refrigerator now, while our line 
is complete, and have it delivered when 
you want it. The world's best makes are 
here. The White Mountain andi the 
Peerless. — Household Furnishing Co., 
New Bedford, Mass. 

We are again as for the past 12 years 
sole agents for St. Paul for the cele- 
brated Gurney Cold Wave Refrigerator. 
It has stood the time. If you have not 
one ask your neighbors about it. Made 
of the very best material, lift-out ice 
compartment, heavy packing best min- 
eral wool, walls of zinc, soldered per- 
fectly air- and water-tight. Prices 
from $6.95 to $35.00.— Wallbloom Fur- 
niture $ Carpet Co., St. Paul, Minn. 

Quality is what counts, especially in 
a refrigerator. It's simply a waste of 
good money to buy a poorly made ice 
box. A careful investigation will con- 
vince any one that our refrigerators are 
made to save ice as well as look like a 
good piece of furniture. — Greene's, 
Newark, N. J. 

Prices cut on refrigerators and ice 
boxes. We are overstocked on these ar- 
ticles and so have reduced the prices on 
them from 10 per cent, to 25 per cent, 
until we can get our line in shape. This 
reduction is temporary and will hold 
good only until we can reduce our stock 
to proper size. We have told you be- 
fore of the sanitary and ice keeping 
qualities of these refrigerators. They 
are as perfect as refrigerators can be 
made in this respect. We particularly 
recommend our spruce-lined boxes to 
those who want a good refrigerator but 
do not care to invest much money in it. 

With our guarantee of "satisfaction 
or money refunded," together with the 
low prices now prevailing we do not see 
how the economical housekeeper can af- 
ford to let this opportunity pass. The 
goods go on sale Monday. — C. F. Brower 
$ Co., Lexington, Ky. 

Notice if it can be taken all apart to 
be cleaned, and to let the fresh air get 
into the corners, and see if it has mov- 
able flues and air-tight locks; but if 
that's too much bother, just look for 
the name; if it reads Leonard Cleanable 
Refrigerator buy it, it's all right — in 
fact it's the only one that does have all 
these good points. A perpetual circula- 
tion of dry cold air keeps the food from 
HARDWARE— R 



becoming moist or musty. Mineral wool 
filled walls, metal ice racks, and genuine 
bronze metal trimmings. All Leonard 
Refrigerators are finished in golden oak. 
They are the best without a question. 
They are scientific, and we give you 
more real value for the money you pay, 
than can be obtained elsewhere. An 
inspection of the Leonard will thorough- 
ly convince on this point. — Callahan fy 
Douglas, Binghamton, N. Y. 

The Stone White refrigerators, "The 
chest with the chill in it." Ever sit on 
stone steps in the winter? Cold, aren't 
they? Ever sit on them in the sum- 
mer? Pretty comfortably cool then, 
are they not? That is the nature of 
stone, it contains cold indefinitely. Con- 
sequently economy, cold-retaining, inde- 
structible, solidity, beautiful in appear- 
ance and cleanliness, durability, service 
and convenience. The cases of these re- 
frigerators are made of selected hard 
wood, beautifully finished and mounted 
with substantial, handsome hardware, 
nickel plated. — F. Ozanne, Memphis. 

Profits are not without honor. What 
say you to a profitable purchase of a 
"Wisconsin Peerless" refrigerator? A 
high grade box for economy and dur- 
ability — a winner. The ice box season 
is still on and we are quoting prices that 
will surely result in lively sales. — C. E. 
Tyler, Rome, N. Y. 

Important features necessary to a per- 
fect refrigerator — Cleanliness, free cir- 
culation, economy in the use of ice, con- 
densation and dry air, low average 
temperature, freedom from condensa- 
tion on inner walls, and long life. Our 
refrigerators can carry one hundred 
pounds of ice longer and can show a 
lower degree of temperature in the 
shortest time. — Standard House Fur- 
nishing Co., Tacoma, Wash. 

For 15 years we have been telling you 
how good these refrigerators are, and 
the reasons why, from the standpoint of 
economy — and the satisfaction they give, 
that you should buy them. They are 
the best and most scientifically con- 
structed Refrigerators on the market. 
— Callahan fy Douglas, Binghamton. 

"Leader" refrigerators are made on 
the right principle. Well insulated. No 
heavy packing to settle. No swearing. 
No odor. Not the kind you have to 
clean every day to keep sweet. Do not 
buy before seeing our line. Made in 
zinc and white metal. We buy in large 
quantities and land them at less than 
car rates. We give you the benefit. — 
Reed fy Wyman, San Diego, Cal. 
EFRIGERATORS 



OF SELLING PHRASES 



603 



Old, overworked refrigerator has seen 
its best days. Come to us and get one 
that will keep things cool, fresh and 
wholesome. — C. C. Fuller Co., Hartford. 

The difference between our refrigera- 
tors and the other kinds is, they keep 
things colder with less ice. — The Stam- 
baugh-Thompson Co., Youngstown, O. 

Whew! but it's cold inside of one of 
Gross's white enamel refrigerators. The 
dry air syphon and a dozen other feat- 
ures make this the best of all ice boxes. 
Drop in and we'll show you how it 
works. — Ph. Gross Hdw. Co., Milwau- 
kee, Wis. 

The following letter was received to- 
day from one of Mr. Deist's custom- 
ers. The epistle speaks for itself: 
My Dear Mr. Deist: 

I received one of your sixteen dollar 
ice boxes yesterday and must say it is 
the finest box I have ever used. I al- 
ways kept my butter and provisions in 
the well, but, thank goodness, I will not 
be obliged to do so any longer. My cat 
accidentally got into the box the other 
evening and the next morning it was 
frozen to death. I think your ice box 
is lovely. The only thing that I am 
afraid of is that my husband may get 
into the box some night, and if he meets 
the same fate as my cat it will kill me. 
Please let me know if you have any ice 
boxes that don't get so cold. I have a 
friend that wants to buy one, and she is 
so chilly I want her to get a warmer 
box. I will send in the balance of the 
money in a few days. 

With best wishes, I am, 

Yours truly, 

MRS. SLACK. 
— Chas. O. Deist, Ottawa, III. 

A good refrigerator is one that con- 
sumes little ice, is nicely finished and 
scientifically constructed — that's the 
kind we sell. — York Furniture Co., York. 

A cheap refrigerator will consume ice 
enough in a little while to cost you over 
and over again the first price of a good 
one. A good refrigerator is an economy. 
We can save you money in both ways.— - 
Frederick Loeser $ Co., Brooklyn, N. Y. 

Year after year the White Mountain 
refrigerator, "the chest with the chill in 
it," increases in popularity, because suc- 
ceeding years prove that the merits we 
have claimed for it are founded on fact. 
We have said it was thoroughly clean- 
able, it was sanitary, that the system of 
refrigeration was effective because it 
was scientific, that it was an ice-saver, 
HARDWARE— R 



that it was substantially built. Thou- 
sands of users right here in town are 
using the White Mountain and thank- 
ful for it. — Mellen £ Hewes, Hartford. 

We show the Mackinaw filled with 
onions, milk, butter, pie, bread, etc., and 
a ten cent piece of ice. The onion, the 
most contaminating influence known 
(you cannot peel one without crying), 
does not make any impression upon the 
milk or other food, because the cold dry 
air circulation in the Mackinaw carries 
all odors out of the food chamber. Come 
in and test it. We expose the entire 
construction to view. — A. D. Matthews' 
Sons, Brooklyn, N. Y 

Cold as ice ! Clean as snow ! Ice 
land refrigerators. — Marion Furniture 
Furniture Co., Marion, Ind. 

"Signs of the time." Refrigerators 
are occupying the center of the stage. 
The weather man seems to be with us 
this year on the refrigerators. — Marion 
Furniture Co., Marion, Ind. 

Compact, sanitary and easy ice savers. 
— The T. Eaton Co., Toronto, Can. 

Timely furniture. Suddenly the day 
may dawn (may be a succession of 
days) when you simply can't get on 
without a good refrigerator. Let's put 
one in now, and save you regrets. — The 
Chamberlain Furniture <Jf Mantle Co., 
New Haven, Conn. 

Held up. Pickering's. Last year we 
sold 1,500 refrigerators and more than 
half of them were disposed of before 
June 15. This year — well, say, have 
you noticed any particular good refrig- 
erator weather hereabouts so far this 
season? That is, a day hot enough to 
make anybody want to buy one. The 
story is this — we bought 2,000 refrig- 
erators and ice boxes for this season, 
and they're piled in our warehouse. 
They are summer goods and must be 
sold quick — prices cut to almost cost. 
— Pickering, Pittsburg, Pa. 

The best means of obtaining perfect 
food preservation is through dry cold 
air circulation inside the provision com- 
partments. The most effective, nearest 
perfect insulation to compel dry air is 
a filling of granulated cork. The North 
Star is the only box so equipped. The 
ice used cools the air and the cork fill- 
ing keeps it dry. — Abraham § Straus, 
Brooklyn. N. Y. 

Ask the ice man abut the number of 
Lapland Refrigerators along his route. 
Lot of 'em and all giving satisfaction. 
Worth the money.—/. C. McManus £ 
Sons, Hartford, Conn. 
EFRIGERATORS 



604 



ADVERTISERS CYCLOPEDIA 



The syphon principle of ventilation, 
found exclusively in this refrigerator, 
makes it absolutely and without ques- 
tion the best refrigerator ever manu- 
factured. In all respects it is the ideal 
refrigerator, but the striking and dis- 
tinguishing feature is the system of 
syphons leading from the food compart- 
ments into the ice chamber. These sy- 
phons draw the moisture and odors into 
the ice chamber, where they are con- 
densed and passed off through the drain, 
leaving the food compartments perfectly 
dry and odorless. The Bohn Syphon is 
economical, preserves food best and 
longest, is easily cleaned with moist 
cloth, has thick walls of double insula- 
tion, has been adopted by all great rail- 
roads. Sizes and prices to suit all. Try 
one, and if you don't say it's the best 
refrigerator you ever saw, your money 
is ready for you. — McAllister, Mohler $ 
Co., Columbus, O. 

Coldest, cleanest and most convenient. 
More cold with less ice is what we claim. 
— Shawmut Furniture Co., Boston, Mass. 

A good way to keep cool during the 
summer is to invest a small amount in a 
Leonard Cleanable Refrigerator. They 
are the coldest proposition you ever 
saw. — Hauffmann, Myers $ Co., Gal- 
veston. 

Have you an onion handy? Cut it up 
and put it in your refrigerator with the 
milk, butter and other food — if it's a 
Mackinaw. Don't do it — if it isn't a 
Mackinaw. Come and see the butter 
and onion test here to-morrow. — A. D. 
Matthews' Sons, Brooklyn, N. Y. 

Greenland refrigerators. In this style 
"Greenland" the ice is put in from 
above. Provision chamber below is white 
enamel lined, with two adjustable white 
enamel shelves. Like all other "Green- 
land" refrigerators, this box is amply 
insulated to economize in ice consump- 
tion. The ventilating system insures dry, 
oold air circulation and sanitary condi- 
tions at all times. Trap and drain 
quickly removed for cleaning. Thor- 
oughly well made of seasoned lumber, 
with good trimmings and fittings. This 
box will give long and satisfactory 
service. Buy it here to-morrow and have 
our guarantee as your protection. — 
Canfield Hardware Co., Los Angeles. 

The Alaska refrigerator and its re- 
markable ability to produce dry, cold 
air, now being demonstrated in our 
show window. Scientific refrigeration 
has at last been solved in the Alaska re- 
frigerator, where the circulation falls 
into the ice chamber directly upon the 
ice, then passes entirely around the ice 
and falls into the provision chamber in 



the form of pure, cold, dry air, thus 
preserving such enemies as onions and 
butter on the same shelf. — Kaufman's, 
Trenton, N. J. 

Every home should have one. They 
are the most economical, the most sani- 
tary and the best refrigerators on the 
market. The handsome appearance, the 
ease with which they can be cleaned 
(every part is removable), the remov- 
able ice compartments, construction of 
the walls, the free circulation of the dry 
air make them the best. This summer 
you'll need a good refrigerator, one that 
saves ice, is easily cleaned and adds to 
the appearance of your kitchen. The 
Gurney will give you perfect satisfac- 
tion. — McGowan Bros., Spokane, Wash. 

Herrick refrigerators. Construction. 
— The best throughout. Made of good 
kiln dried oak. All nicely paneled. No 
pressed panels or cheap ornaments. 
From one-third to one-half more storage 
space than the usual refrigerator of 
same outside dimensions. Sufficient ice 
capacity for best results and no un- 
necessary wastage. Every square inch 
of storage space is easily accessible. 
Overlapping doors practically airtight. 
Interior nicely finished. Exterior filled, 
rubbed and varnished with a fine grade 
of coach varnish. Fine finish. Insula- 
tion. — All walls and doors of our re- 
frigerators heavily packed with mineral 
wool (one of the best insulators), and 
also heavy sheets of insulating paper. 
Highly efficient in economy of ice. Our 
insulation is double that generally used 
and is very superior. — Globe, Pratt $ 
Bobbins, Spokane, Wash. 

When you get your ice bill it is not 
our fault if it brings that dark brown 
look, because had you bought an Auto- 
matic Refrigerator you would only 
smile. The economy of the Automatic 
is a wonder to all. — Scott-Strevell Hard- 
ware Co., Salt Lake City, Utah. 

The Bohn Syphon refrigerator is much 
dryer and 10 degrees colder than any 
other. The thermometer and wet tea 
towel tell the story. The syphons pass 
the air through the ice chamber oftener 
and don't let it stay with the ice long 
enough to absorb moisture. That's why 
the Bohn is colder and dryer than any 
other. That's why milk will keep longer 
in a Bohn. But you must see the Bohn 
to appreciate its beauty. Finest cabi- 
net construction and finish, opalite or 
enamel-lined. Will you not let us show 
you this refrigerator — this "life pre- 
server" to-day? We are exclusive 
agents for Kansas City. — Bunting-Stone 
Hardware Co., Kansas City, Mo. 



HARDWARE— REFRIGERATORS 



OF SELLING PHRASES 



605 



Make your home as comfortable as 
you can — that's a good hot-weather rule. 
In the kitchen a good refrigerator to 
preserve the food and a gas range or 
hot-plate that burns only while cooking. 
Have light, cool rockers throughout the 
house and on the porch, and bright, 
clean straw matting on the floors. The 
cost is much smaller than you probably 
think, and the easy way of paying here 
helps all to have these conveniences — 
real necessities. — W. H. Keech Co., Pitts- 
burg, Pa. 

Ice chests and refrigerators. A cer- 
tain scientific construction in the kind 
we have that furnish a uniform, cold, 
dry-air circulation, preserving the food 
and saving the ice. There are many 
points of merit we would like to point 
out if you'll just ask us to show you. — 
Gately fy Hurley Co., Camden, N. J. 

Ice chests and refrigerators. Special 
attention is called to our line of refrig- 
erators and ice chests, because we feel 
that it is due everybody to get every 
penny's worth of value out of their in- 
vestment along this line. Most of them 
look alike outside, but they don't do 
the work. A certain scientific construc- 
tion in the kind we have that furnish a 
uniform, cold, dry-air circulation, pre- 
serving the food and saving the ice. 
There are many points of merit we 
would like to point out, if you will ask 
us to show you. — Hurley-Tobin Co,, 
Trenton, N. J. 

A long-felt desire satisfied. For this 
year's trade we have succeeded in buying 
direct from independent factories a car- 
load of refrigerators and a carload of 
Dain mowers and Dain rakes and stack- 
ers, also lawn mowers. This means a 
straight saving to the consumer of 15 to 



25 per cent., because we are not tied 
hands and feet by the trusts. The goods 
will all be on our floor in time for the 
season, and it will pay to see them be- 
fore buying. — Geo. M. Cooley Co., San 
Bernardino, Cal. 

Preserve your health by preserving 
your food. Our white enamel lined 
boxes are mineral wool filled, and have 
removable, cleanable ice chambers. — 
Wm. H. Monk, Jr., Mobile, Ala. 

The real merit in modern refrigera- 
tors and ice chests lies as much in sav- 
ing the ice as in preserving the food. All 
our big stock, at any price you pay, 
have every latest device for covering 
both important points of saving — in 
fact, a saving in price besides. — Gately 
<$• Hurley Co., Camden, N. J. 

Cold dry air, sanitary refrigerators 
for the home, store or hotel. Every 
part of the " Wisconsin Peerless " is 
perfectly sanitary, from the ice rack to 
the system for carrying off the ice 
water. The filling is of our own mineral 
wool, which practical test shows to be 
better than any other material on the 
market. We have these refrigerators in 
all sizes and styles, including white 
enamel lined and galvanized steel lined. 
Don't fail to see them and get our prices. 
—-Poyip <$• Wolf, Saginaw, Mich. 

The time is soon here when you will be 
looking for a refrigerator and when pur- 
chasing one why not get the best one 
that will give entire satisfaction. A 
refrigerator in which food may be kept 
without spoiling and without one taint- 
ing the other. We have the agency for 
the cold storage refrigerators and we 
stand ready to prove to anyone that 
their equal is not to be had for the price 
we ask for them. — P. H. Thompson, 
Lebanon, Pa, 



HARDWARE— REFRIGERATORS 



606 



ADVERTISERS CYCLOPEDIA 



HARDWARE— SCREENS 



The pesky fly is with us once again 
and once he gets inside he'll stay. Meet 
him with a good door or window screen, 
keep him out. Window screens of Ver- 
mont birch and maple, oil finished, 
natural color of wood, covered with 
best quality green wire cloth, all sizes, 
15c. to 45c. Screen doors of selected 
kiln dried pine, covered with the best 
standard painted wire cloth, complete 
with spring hinges, screws, knobs, hooks 
and eyes, all sizes, 75c. to $1.75. — S. P. 
Dunham $■ Co., Trenton, N. J. 

Fly time is coming! It's our duty to 
prepare you for coming events. We 
don't want you to be uncomfortable when 
fly time comes — and we've noticed sev- 
eral flies already this spring — they'll be 
here in droves in a few weeks! Be pre- 
pared before they arrive — have the screen 
doors and windows in place before the 
pests swarm through your home ! We 
have our assortment of window screens 
and screen doors now ready for your in- 
spection. Have a wide variety of sizes — 
sure to meet your requirements. — Bab- 
cock, Hinds $ Underwood, Binghamton. 

We have about twenty screen doors 
more or less damaged — mostly less — in 
handling; some scratched; some wire 
bulged a little, but the principal damage 
is to the price. — Simmons Hardware Co., 
St. Louis, Mo. 

Are Your Screens Up? — It's high 
time the screens were up if you would 
keep the house free from flies and other 
insect pests. If you are to have new 
ones, come to the house-furnishing store. 
We can screen your doors and windows 
economically. — Sibley, Lindsay $ Curr 
Co., Rochester, N. Y. 

Screens on the piazza have ^ two-fold 
use — they keep off sun or wind, and 
give an often welcome privacy. Lots of 
time yet in which to enjoy your piazza 
— and here's a chance to get screens at 
a saving. — Wanamaker's, New York. 

Screen Out the Flies by putting in 
screens that really protect you from flies 
and all other summer pests. That is 
the only sort of screens we sell — made 
to fit your windows and doors snugly, 
do not warp, crack nor wear at the 
edges of the wire netting, nor leave 
cracks for insects to crawl through — 
that's the sort you want and the only 
kind that is worth buying. Solid com- 

HARDWARE- 



fort will be yours inside our screens 
and they are worth twice what the fall- 
to-pieces kind cost. — Babcock, Hinds <$• 
Underwood, Binghamton, N. Y. 

Our assurance of quality stands be- 
hind every purchase made here. We 
do not misrepresent things. We do not 
sell second qualities for first qualities. 
Every purchase made here must be sat- 
isfactory; we'll gladly correct any that 
are not. We call special attention to 
our screen doors, screen wire, window 
frames, etc. The doors are strong, well 
made, have mortised joints and are 
neatly finished. All sizes. — Dollarhide <$; 
Harris, Denison, Tex. 

An up-to-date way of keeping out the 
flies. The Ideal window screen offers a 
most up-to-date way of keeping insects 
and flies out of your house. Works on 
rollers from the top and bottom of the 
frame, with the sash. Handy when you 
want it. All woodwork made to har- 
monize with the finish of the room. 
We will measure your window and erect 
your screen. Price $3.00 per window. 
A postal will bring our representative to 
your door. — Ideal Window Screen Co., 
Brooklyn, N. Y. 

And those screens not up yet? Per- 
hape you need new screen doors and 
windows .and the fact that the flies are 
only now putting in their appearance 
has caused you to delay in the matter of 
selection. It will be to your interest to 
come to this store and see the line of 
screen doors and windows which are be- 
ing shown. Tne price is so much lower 
than what you would have to pay for 
those made by the carpenters that you 
can't afford to parley. We want to 
show you these screens to-day. — Keat- 
ing' s, Ottumwa, la. 

Wheeler adjustable window screens. 
Wheeler screens are so simple in adjust- 
ment that a woman or child can easily 
put them in place or remove — from the 
inside of the room. No ladder or tools 
are required. And when in place, they 
give the same good service as the best 
of made to measure screens. The ma- 
terials of which they are constructed be- 
ing of high quality, long life and dura- 
bility are assured. Just come in and 
see them, and let us show you how lit- 
tle it will cost to fit your whole home. — 
Barrett Hardware Co., Joliet, III. 
-SCREENS 



OF SELLING PHRASES 

A cool veranda on a hot day is indeed 
a luxury, and the person who can retire 
to one, and there enjoy a book or do 
some fascinating fancy work is fortu- 
nate. You'll find that any veranda can 
be made comfortable if the boiling rays 
of the sun can be excluded. A split 
bamboo screen will do it and at the same 
time admit any stirring breeze. These 
screens come in long rolls; you can see 
them in our window. — H. M. Bullard, 
Co., New Haven, Conn. 

Window and door screens. It is only 
a short time until the flies will be here 
again. The sooner you get ready for 
them the fewer you will have. We have 
just received our spring shipment of 
window and door screens. They are 
ready for your inspection. The prices 
are low enough to please anybody. We 
also have a fine display of lawn mowers 
at our store. See them and get prices. 
— Hardware Store, Zanesville, Ohio. 

Here's one kind of window screen that 
keeps out the flies that are out, lets out 
those that are in. They are the " Fly 
Exit " screens. Then we have for sale 
a large variety of other window screens 
and screen doors, that are well made, 
efficient and fairly priced. And this is 
the time to be thinking of these helps to 
a comfortable Summer. — Wanamaker, 
New York. 

Almost every day sees a group of new 
arrivals among the dainty Summer 
dresses — Loeser's has never been more 
supremely helpful along this line than 
this season. — Frederick Loeser $■ Co., 
Brooklyn, N. Y. 

This season we have used every possi- 
ble means to buy the best and latest and 
in large lots in order to have a large 
variety of the different garments to show, 
and to be able to offer them at a very 
low price. Every article has that per- 
fection to it that has built up our trade 
in the ladies' and misses' department to 
such an extent that our store has got 
to be classed as a store of fashion. — 
Gately §• Donovan Co., Bay City, Mich. 

If you need a suit or coat for every 
day wear, or if you are planning to be 
a conspicuous figure in the great style 
show at Washington Park on Derby 
Day, you cannot afford to miss this great 
June clearing sale, for we have made 
the most pronounced and radical price 
reductions in all grades of women's 
clothing. — Carson, Pirie, Scott $• Co., 
Chicago, III. 

Be Comfortable — Use Porch Screens. 
— Nothing makes a house look finer in 
Summer than handsome porch screens — 
try Vudor, if you want the best — or 

HARDWARE- 



607 



bamboo, if the old style is good enough 
for you. Either costs little enough 
when you think of the comfort and gen- 
eral effect. They break the rays of the 
sun and yet let in all the breeze. A 
sensible man has them all around his 
porch.— A braham # Straus, Brooklyn. 

Things that Promote Comfort.— Sum- 
mer household goods such as screens, re- 
frigerators, ice cream freezers, gas 
stoves, water niters, etc., etc. If you 
wish to promote your comfort in warm 
weather you must have such things— 
they are necessities. " The Big Store " 
supplies them as none other can. And 
the necessary tools for the garden, too— 
whether the demand is just for a few 
implements or a complete outfit of the 
finest sort. — Kaufman's, Pittsburg, Pa. 

The mosquitoes' cheerful chirp be- 
comes a lullaby when the moon shines 
high, when your bed is curtained round 
with our Mosquito Canopy. This canopy 
is a bed attachment with coil spring at 
front of posts, is adapted for any and 
all kinds of wood, iron, brass and fold- 
ing beds. The entire canopy consists 
of only one frame, made up of only four 
pieces of wire, with well made and neatly 
fitting net. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

Don't delay another day before plac- 
ing your order for screen doors and 
windows. The flies are coming and will 
soon take possession of your home unless 
you have the doors and windows pro- 
tected. We have a tremendous line of 
screens and can fit any size door or 
window. — C. W. Hawkes, Binghamton. 

An effective screen, allowing free cir- 
culation of air, easy of operation. Great 
durability, made from linden wood, 
fibres securely woven with the best of 
scrim twine, fitted with metal pulleys, 
and a heavy maitrie cord for raising. 
Made in a variety of colors and are 
weather proof. Screens a porch from 
the outside, without interfering with 
the view of those within. — A. J. Collins 
fy Co., South Norwich, Conn. 

Carefully made walnut stained frame 
and fitted with firm close mesh wire 
cloth. Adjustable screens, with frame 
made to telescope so that almost any 
window can be fitted. It is not neces- 
sary to have screens made to order in 
every case. — Abraham <§• Straus, Brook- 
lyn, N. Y. 

There isn't a mosquito or a fly small 
enough to crawl through the tiny mesh 
of these extension screens and they last 
twice as long as the ordinary kind be- 
cause they're more strongly made. — 
Simpson-Crawford Co., New York. 
-SCREENS 



608 



ADVERTISERS CYCLOPEDIA 



HARDWARE— STOVES 



A match for kindling! That's all the 
kindling required for the gas range. 
Don't have to carry in coal, carry out 
ashes, and the kitchen is not a roasting 
box in which to cook the meals. Gas is 
the ideal fuel for cooking. Delivered 
right into your range and under the ves- 
sels in which food is cooking. It solves 
the servant problem by cutting out about 
half the work. Ranges installed for 
$12.50 and $13.50. Gas $1.50 a thou- 
sand for fuel and lights. — Pensacola 
Gas Company, 24 and 27 E. Garden 
Street. Phone 148. 

If comfort is to be considered there 
will be no long discussion on the ques- 
tion of installing a gas range. Not only 
does it prevent the " roasting " heat of 
a kitchen with a coal or wood range, 
but food cooked on a gas range has been 
proven to shrink less than when cooked 
otherwise. Then, too, when carefully 
used, gas is somewhat cheaper than wood 
or coal. Ranges installed on our mains 
for $8.00, $12.50, $13.50 and $24.00. 
'Phone for our representative to call and 
talk the matter over with you. — Pensa- 
cola Gas Company, 24 and 27 E. Garden 
Street. 'Phone 148. 

Cooking with gas is better, is cheaper, 
if economically used, and is certainly 
cleaner than any other method. All the 
dust, soot, ashes and labor are taken 
away from the coal at the gas plant and 
a clean fuel of intense heat delivered to 
you through pipes into your range. 
Range installed on gas main for $8.00, 
$13.50, $14.00 and $24. Gas, $1.50 a 
thousand. — Pensacola Gas Company, 24 
and 27 E. Garden Street. 'Phone 148. 

Clean homes and clean hands are but 
the natural result of cooking with gas. 
Those who cook with gas are also free 
from the fret, worry and disappoint- 
ment incident to a poor fire when a 
quick meal is wanted. Gas ranges in- 
stalled ready for use along our mains 
for $8.00, to $24.00. Gas, $1.50 a thou- 
sand. — Pensacola Gas Company, 24 and 
27 E. Garden Street. 'Phone 148. 

If the man who smokes three five cent 
cigars per day and allows his wife to 
cook the meals on a coal or wood range 
will stop in our office and see the won- 
derful possibilities of the gas range and 
how easy it is to " make the fire " and do 
the cooking, we believe he will either 
quit smoking or buy his wife a gas 

HARDWARE 



range. Yet, so far as increased expense 
goes he need not quit smoking, for, when 
properly used, it is cheaper than wood 
or coal. Ranges $8.00 to $24.00.— Pensa- 
cola Gas Company, 24 and 27 E. Garden 
Street. 'Phone 148. 

Favorite gas ranges are made with 
scrupulous care, of selected material, by 
the best class of mechanics, in the most 
complete plant of its kind in the world. 
They are durable and operate properly, 
and are made in a large variety of styles 
and sizes, and this is why we sell them 
as our leading line of gas ranges. There 
are many cheap, poorly made ranges on 
the market, but the difference in the 
price between a good gas range and a 
cheap one the same size and style is not 
over two or three dollars, which it does 
not pay to save in buying a range, as 
a cheap, poorly made range is not de- 
sirable at any price, and many of them 
will not operate satisfactorily. For sale 
only by /. /. Fitzgerald, Lexington, Ky. 

New method gas ranges for natural 
gas. Will reduce your gas bills 25 per 
cent. Will not rust or burn out; will 
bake the same on all parts of the oven 
bottom; will broil or toast evenly with- 
out burning; will not have any explo- 
sions. — McElhone <§• Moloney, Lexington. 

"Pressure all the time." The differ- 
ence in gas. There is a great difference. 
The thing that counts most with the 
consumer is the quality. Hundreds are 
ready to attest the superiority of home 
gas. You never know the pleasure of 
cooking with gas till you have once used 
good, pure, well-made gas. Home gas 
is purified thoroughly — by an expensive 
process — before it enters our mains. It 
reaches your house in a condition to give 
a maximum of heat for the quantity 
used. There is economy in using home 
gas, for it gives better results, — Home 
Gas and Lighting Co., San Bernardino. 

The ranges we sell are built to give 
adequate heat from the gas consumed — 
and are not wasteful. You can be waste- 
ful or extravagant in their use, but sen- 
sible people won't be. Advantage over 
coal, coke or wood: Better confined 
heat (less heating of the room and 
house) immediate readiness of the fire — ■ 
no hours of "coming up." And imme- 
diate ending of the expense and heat 
when the cooking is done. — Gimbel 
Brothers, Philadelphia, Pa. 
—STOVES 



OF SELLING PHRASES 



609 



The only perfect toaster for use on 
gas, gasoline or oil stoves. Toasts four 
slices of bread in two minutes from the 
time toaster is put on the stove. The 
toast absorbs none of the taste or flavor 
from the flame. Browns evenly from 
edge to edge. The slices are soft and 
palatable and possess that rich, nut- 
like flavor not obtainable by any other 
toaster. No matter what kind of stove 
you have, you can use the Vulcan 
Toaster. Every one guaranteed. Money 
back if not satisfactory. — O'Neill's 
Hardware Store, Fargo, N. D. 

The day of the coal stove and its 
companions, the ash sifter and ash bar- 
rel, has passed. Up-to-date housekeep- 
ers now use the gas range and the gas 
water heater exclusively. No wood to 
chop, no coal to carry, no ashes to take 
up, to carry out, to sift, leaving a trail 
of dirt and dust from the stove across 
the kitchen all the way to the ash pit; 
everything in the kitchen covered, your 
dress covered, your hair full of it. No 
fire to coax and coddle. Gas is a guar- 
antee of the right kind of a fire instantly 
for any purpose whatever. — Montgomery 
Light and Water Power Co., Montgom- 
ery, Ala. 

The proper use of a gas range is be- 
ing demonstrated in the basement store. 
We are not teaching cooking, or any- 
thing of that sort, but simply showing 
how the best results can be obtained 
form gas. And we want to show you 
the good points of the Wolff Cookers and 
Ranges. The neatness, rapidity, and 
effectiveness will be so apparent as to 
quickly impress both the good housewife 
and the student of economy. If you 
are accustomed to gas range cooking 
you will be pleased with the very excep- 
tional good features of the Wolff 
Ranges. — Abraham <§• Straus, Brooklyn. 

Another Carload for Tacoma. Facts 
speak again. Friday a hurry-order was 
dispatched for another big carload of 
gas ranges. Shows which way the wind 
is blowing, doesn't it? Tacoma's turning 
her head, she's getting away from the 
old style furnace and welcoming the no 
work, no heat, we-shovel-the-coal gas 
range. Cooking by gas will take a whole 
lot of the heat and misery out of July 
and August, you'll find it almost a 
blessing the year round. You can cook 
anything from an egg to a turkey on a 
gas range, you can make it work fast or 
slow, like an engineer with his throttle 
you turn the lever and this simple little 
kitchen machine does the most of the 
rest. — Gas Co., by the Totem pole, Ta- 
coma, Wash. 

HARDWARE 



Gas cooking stoves — " Cort's " high- 
est grade, $9 stoves reduced to $6.67. 
Just 100 of them, the kind that have 
ovens as large as any range. Handsome 
nickeling and neat modeling make this 
stove particularly attractive as well as 
efficient; but the two great features of 
the Cort stoves are the effective cooking 
and gas economy. There are separate 
broiling and baking burners, three boil- 
ing burners on the top, one extra large 
and quick acting. Every part is re- 
movable for cleaning, and this price is 
exceedingly unusual. — Abraham $■ 
Straus, Brooklyn, N. Y. 

You will be surprised and pleased to 
see how easily and economically it can 
be operated. You can have a cool kitchen 
until you need a hot fire. You can have 
a hot fire immediately and a cool kitchen 
again in a few minutes after turning 
off the gas. You can have a quick fire, a. 
slow fire and a moderate fire. — Galveston, 
Gas Company, Galveston, Texas. 

Don't fire a cannon to kill a fly. And 
yet that is just what firing up a coal 
range amounts to in summer. Argue 
it from any point you please ; " tear 
language to tatters " in the argument, 
and when you compare cooking with a 
range with cooking with a gas stove it 
amounts to this: The gas stove — a 
match — a twist of the thumb, in 30 sec- 
onds you have the fire, as much or little 
as you want. When you have had enough 
heat shut it off instantly. Expense about 
half. The coal range — rake out the 
grate, skin your knuckles, get mad, ashes 
flying about, dirt; put in paper, wood, 
coal, light it; maybe it will, maybe it 
won't catch on, smoke, too much or not 
enough heat; heat the rooms up and wait 
until the fire dies. Expense double. — 
A. D. Matthews, Brooklyn, N. Y. 

Blue Flame Oil Stoves. — Cooking at 
its best is disagreeably hot during the 
summer months, but you can reduce the 
discomfort to a minimum by using a 
" Brooklyn " Blue-Flame wickless oil 
stove. It has no wick, gives a powerful 
blue gas flame, and is simple and safe in 
operation. Its strongest bid for your fa- 
vor is the slight expense it entails while 
giving you all the comfort and conveni- 
ence of a gas range. — Sibley, Lindsay <|* 
Curr Co., Rochester, N. Y. 

The woman who has a gas range. She 
is the woman who has the best of it in 
cooking, for she cooks quickly, cooks 
coolly, cooks cleanly, cooks easily. A 
gas range is cheap to buy, it is cheap 
in fuel and it is cheap in its great saving 
of work and worry. — Consumers' Gas Co., 
Reading, Pa. 
—STOVES 



6io 



ADVERTISERS CYCLOPEDIA 



It isn't woman's work, this digging 
into the recesses of a dirty coal or wood 
stove, carrying in coal or wood and 
carrying back again as much ashes — in 
fact, it isn't anybody's work. No one 
who is within piping distance of gas has 
any excuse for having a coal or wood 
stove in action during this hot weather. 
The gas stove is clean and safe. They 
are useful as well as ornamental. — Den- 
ison Light Co., Denison, Tex. 

Keeping Cool. — If one had nothing to 
do but avoid the discomforts of the 
heated season, summer would be one 
long delight. But women must work in 
kitchens if we are to have anything to 
eat, and a kitchen isn't at all cool or 
comfortable unless the cooking is done 
on a gas range. That's the key to 
kitchen comfort — the gas range. Gas is 
the fuel for cooking. Coal and wood 
make dirt and drudgery, oil is dangerous, 
but gas is the perfect fuel. It saves the 
housewife hundreds of steps and a world 
of hard work. Get a gas range. — Sagi- 
naw City Gas Co., Saginaw, Mich. 

The new insurance gasoline stove is 
as safe as a common cook stove. Acci- 
dent is impossible. Valves may be left 
open, no gasoline can escape, no danger 
if operated by children or inexperienced 
persons. — F. Mayer '$ Bro. Co., Peoria. 

For a quick breakfast in the morning 
when you're in a hurry, the Sterling Puri- 
tan blue-flame oil stove will be found 
invaluable. Turn on the valve and you 
have a hot fire immediately — no delay — 
no kindling to split — no waiting for the 
fire to get started. The Blue Flame 
does not heat up the house — it cooks the 
food without cooking the cook. The 
ideal summer cook stove. — Barber $• 
Boss, Washington, D. C. 

Be good to your wife. Remember she 
puts in much of her life cooking your 
meals. Make it as easy as possible, you 
owe her this. Buy her a Quick Meal 
Gasoline Stove. Your meals will taste 
better, she will keep cool, have a better 
temper and live longer. — The Blymyer 
Bros. Co., Mansfield, Ohio. 

"When you are in a hurry there is noth- 
ing like a good gas stove. A slow-go- 
ing stove is exasperating. The gas stove 
gives you a full measure of cooking heat 
in an instant. A twist of the wrist turns 
off the gas, heat, expense and all. — Geo. 
L. Oill, St. Thomas, Ont. 

Little Helper. — Early breakfasts are 
easily prepared — also afternoon teas — 
without a fire — if you have a Gas Gril- 
ler, a kettle of water can be boiled on the 
top and underneath a chop or steak 
grilled, a little bacon frizzled or toast 

HARDWARE 



made — handy things to buy and use are 
gas grillers at our price. — Alfred Ed- 
mondson, Morecambe, Eng. 

No more danger in using a Barler oil 
heater than a coal stove. At the cost 
of one cent an hour it will heat a 20-foot 
room, and for emergencies it is invalu- 
able. For bedrooms, bathrooms, any 
where, you may have comfort in five 
minutes after the Barler is lighted. — 
P. /. Kelly $ Co., New Haven, Conn. 

Cooking is a pleasure when you cook 
with a gas stove. We have a few left, 
and now is the time to put one in while 
the weather is hot, and avoid the heat 
and dirt of a coal and wood stove this 
summer. Call at our office and let us 
show you our line of gas stoves, or 
'phone us, and we will call around and 
tell you about them. — Denison Light 
and Power Co., Denison, Tex. 

Your cook will smile. A gas range 
like the "Chicago Jewel" takes all the 
drudgery out of kitchen work, making 
cooking a pleasure. Have you seen the 
new design? It is made throughout of 
steel, and is entirely " free from frills." 
Just a plain, substantial stove, " built 
for business." The chances are it's ex- 
actly what you're looking for. See it 
in operation at our showrooms. — McDon- 
ald $ Wilson, Toronto, Ont. 

Why overheat your house these hot 
summer days by cooking with a swelter- 
ing coal stove ? Use the " Monarch " 
gasoline range. It supplies sufficient 
heat for cooking, but no waste warmth 
to raise the temperature. It is safe, 
easy to operate and durable. — Crane $• 
Lockwood, Binghamton, N. Y. 

Gas ranges are being sold and con- 
nected in great numbers, but we are 
equal to the demand, and are able to 
supply all comers with a first-class gas 
range, which we install ready for use, 
free cost to you upon payment of $13.00 
cash or on installment plan of $2.00 
down and $1.00 per month for twelve 
months. The only way to have a clean, 
up-to-date kitchen is to do your cook- 
ing, baking, etc., on a gas range, which 
occasions no dirt or hauling of fuel or 
ashes. The kitchen work is done so 
quickly and so economically that those 
who have gas ranges would not part 
with them and go back to the methods of 
olden times. The hot weather has only 
about commenced, as you are aware the 
months of July, August and Septem- 
ber are the hottest in the year, so put off 
ordering a gas range no longer, but call 
at our sales rooms and make a selection 
and have a comfortable summer. — Utica 
Gas and Electric Co., Utica, N. Y. 
—STOVES 



OF SELLING PHRASES 



611 



Keep cool. Breakfast in fifteen min- 
utes if there's a gas range in your 
kitchen — just strike a match and the fire 
is ready to use — without waiting or 
" coaxing " — and no coal to lug — no 
ashes to sift. A gas range assures a 
clean, cool kitchen — an economical, 
readily regulated fire and a wonderful 
saving of labor, fuel and time. Only a 
match needed. A gas range is a time 
saver. — New Bedford Gas Co., New Bed- 
ford, Mass. 

More economical than gas. The In- 
surance gasoline stoves, as the name im- 
plies, are an absolute protection against 
any danger by accident, as the gaso- 
line is at once shut off, should the 
burner be blown out or carelessly left 
open. No smoke or smell, and burns the 
least gasoline of any stove made. — 
O'Neill's, Fargo, N. D. 

Did it ever occur to you how nice 
and pleasant it is to cook on a gas 
range? No wood or coal to bring in; no 
ashes to take out; no fires to build; ab- 
solutely no danger, and it does not cost 
any more to operate. We have just re- 
ceived a carload of gas stoves, all sizes 
and styles, and now is the time for you 
to put in your order and avoid the rush. 
Call at our office and see them, or 'phone 
us, and we will send our solicitor to see 
you. — Denison Light and Power Co., 
Denison, Texas. 

The proper use of a gas range is be- 
ing demonstrated in the basement store. 
We are not teaching cooking, or any- 
thing of that sort, but simply showing 
how the best results can be obtained 
from gas. And we want to show you 
the good points of the Wolff Cookers 
and ranges. The neatness, rapidity, and 
effectiveness will be so apparent as to 
quickly impress both the good housewife 
and the student of economy. If you are 
accustomed to gas range cooking you 
will be pleased with the very exceptional 
good features of the Wolff Ranges. — 
Abraham # Straus, Brooklyn. 

Supper ready in 20 minutes with a gas 
range. No dirt, dust or smoke. No coal 
to carry in. No dirt and ashes to carry 
out. When you purchase a Reliable gas 
range you are getting the best in the 
market — that is why we handle them. 
Then, again, we make no charge for con- 
nections. — Tacoma Gas Light Co., Ta- 
coma, Wash. 

Time for out of doors. The housewife 
appreciates the pleasure of having more 
time for out of doors, especially at this 
season of the year. There's a way of 
saving time from household duties, yet 
having them completed in comfort. 

HARDWARE 



That's the gas range wag. By using a 
gas range for cooking you avoid the dust 
and muss of handling kindling, ashes and 
fuel, and there's much time saved in 
having the gas range always ready. Fuel 
is delivered right to the gas range, where 
it's ready day and night by just lighting 
a match and turning a valve. Such a 
convenience, if a friend comes to lunch 
or hot water is needed at night. Get 
your gas range now and make your ef- 
forts count. Doesn't it mean much to 
you to be able to attend to social duties 
and have time for out of doors? It's 
easily accomplished if you have a gas 
range.— Gas Co., St. Paul, Minn. 

Saves walls and floors. Are you build- 
ing? If so, how the piping in your house 
is planned means much to you. How 
have you provided for properly placing 
the gas piping for cooking and heating? 
The kitchen plan should show a gas 
range and a gas water heater, and pro- 
vide places for them. Should be lo- 
cated most conveniently with reference 
to the table and sink. The Library plan 
—provide a gas grate for chilly even- 
ings. Useful in spring and fall when not 
cold enough for furnace fires. Putting 
in piping for gas now avoids tearing up 
walls and floors and saves rebuilding 
after the house is finished. Any build- 
ing worth putting up right is worth 
piping for gas. Estimates furnished by 
any plumber or gas fitter.— St. Paul Gas 
Light Company, St. Paul, Minn. 

Cabinet Glenwood combination coal 
and gas range. Snug, plain and hand- 
some. The most complete cooking range 
made. No fussy ornamentation or fili- 
gree, just the natural black iron finish. 
Every part at hand from in front. Ev- 
ery essential refined and improved upon. 
Kitchen doors do not interfere in set- 
ting this range, for either end, as well 
as the back, may be placed equally 
against the wall. — C. T. Harris § Son, 
Plymouth, Mass. 

No more chilly breakfasts when an oil 
or gas heater is used. In a very few 
minutes they will warm an ordinary sized 
room, making it thoroughly comfortable 
and cheerful. Made in several patterns 
and sizes, of the best materials, and so 
simple in construction that a child can 
use them. — James W. Hellman, Los An- 
geles, Cal. 

Cook with gas and save money, time 
and patience. No worries of any kind 
with a gas range, for there's no wood to 
bring in, no ashes to dump or no kindling 
to chop. A gas range is nice to have 
and easy to pay for. — Fresno Gas Com- 
pany, Fresno, Cal. 
-STOVES 



612 



ADVERTISERS CYCLOPEDIA 



Hundreds are gas consumers who 
would be burning coal to-day if the 
modern gas range had not simplified 
matters. Now they have clean homes 
and clean hands; and their lives are free 
from fretting and the disappointment 
incidental to a poor fire when dinner is 
wanted quickly. With these advantages 
there is one more — good, clean and reli- 
able gas. The Home Gas Company's 
gas is admitted to be perfect and al- 
ways the same "pressure all the time." 
— Home Gas and Lighting Company, San 
Bernardino, Cal. 

Gas does the work. It simplifies and 
shortens the kitchen work — you don't 
have to bother about preparing any fire 
when you have gas for fuel or ashes 
and dirt to clean up when you're through 
with it. Light it or turn it out is all 
there is to it. — Sacramento Electric, Gas 
and Ry. Co., Sacramento, Cal. 

Gas! Gas! Gas! That is the word 
that spells success, comfort and econ- 
omy, when used for cooking and light- 
ing. Two dollars per month soon pays 
for a gas range and gas-lighting appli- 
ances, and no up-to-date home can afford 
to be without either. Save health and 
eyesight by placing your order right 
away. — Gas Company, Ottumwa, la. 

The cleanest, handiest, cheapest fuel. 
Don't be a slave to your old kitchen stove 
when you can be a master of a gas 
range. Cooking with gas is the modern 
way of living — it saves money, time, 
worry and work. Get a gas range. Come 
in and let's talk it over. — Fresno Gas 
Company, Fresno, Cal. 

Absolute Christmas bargains. Walk 
this city over from end to end and you 
can't find a more practical, sensible and 
comfort-giving present than one of these. 
The stand lamps mean a comfort to a 
family of eyes; heaters mean comfort to 
another houseful of people, because they 
can be carried to every room in the 
house. — Gas Co., Tacoma, Wash. 

The staff of life. Many women have 
stopped baking their own bread because 
of the difficulties of baking fine, rich, 
brown loaves. With a Fortune elevated 
oven gas range home-made bread is 
easily possible. The housewife has ab- 
solute control of the blue flame, and 
tnere is no more danger of a soggy, un- 
derdone loaf than one burnt to a crisp. 
The Fortune's oven makes baking a 
pleasure. The Fortune has been imi- 
tated, but never equaled. — /. W. Keller, 
Newark, Ohio. 

Buy Sterling ranges for economy and 
durability. Sterling ranges are the 

greatest coal savers of any range on the 



market. The Sterling is so strong and 
so well made that the repair bill is al- 
most nothing. — R. A. McWhur Co., Fall 
River, Mass. 

Call and see the malleable steel range 
in operation at our store. AVe show you 
how to bake "just such biscuits as 
mother used to make " with only one- 
half the fuel now being used. Three- 
minute biscuit and delicious coffee 
served every day free. — Sturmer Bros., 
Port Huron, Mich. 

The air in an ordinary oven is stag- 
nant. It becomes saturated with the 
odors of the different dishes cooking — ■ 
the strongest odor impregnates all. That 
is why you sometimes get pie with a 
flavor of onions and roast beef with 
taste of fish. The air in the oven of the 
Imperial Oxford Range is constantly 
changing. Fresh air is drawn in from 
outside the range by our patent oven 
flue, super-heated and forced into the 
top of the oven. It circulates through- 
out the oven, keeping every corner at a 
steady, even temperature. The air is 
then drawn off through the oven venti- 
lators, carrying with it the fumes of the 
cooking dishes. The Imperial Oxford 
Range cooks your food with pure, fresh, 
dry heat. Would you like to see this 
range? Call at your dealers. If he 
can't show you the Imperial Oxford, 
write to us and we'll send you full par- 
ticulars and tell you where you can see 
it. — The Gurney Foundry Co., Toronto. 

What the old cook said when she was 
discharged, "Well, Miss Sally, I don't 
mind dis gittin' fired, but I does hate to 
leave dat lovely Sterling range." — 
Crane <$; Lockwood, Binghamton, N. Y. 

If you've been on the fence, let this 
weather and these prices help you down 
— $6.95 for the famous Eclipse airtight 
wood heaters. — I. Gevurty <$; Sons, Port- 
land, Ore. 

A stove that is always ready ! A stove 
that makes no smoke, smell or ashes ! A 
safe stove! An economical stove! A 
clean stove! A stove that requires no 
skill to operate it ! A stove which has 
revolutionized " cooking," and has trans- 
formed the drudgery of the kitchen work 
into a pleasant pastime. — McAycal 
Hardware Company, Crowley, ha. 

The small house-heater — the Quebec. 
One of the don't-want-much-attention 
kind. The heavy fire-brick lining makes 
it a great economizer. Fill it up with 
fuel of any description, and it's good 
for twenty-four hours or more of con- 
stant heat-giving without replenishing. — 
The T. Eaton Co., Winnipeg, Can. 



HARDWARE— STOVES 



OF SELLING PHRASES 



613 



More money can be saved this year by 
putting in a Kelsey furnace than by any 
other way. Will heat your house bet- 
ter, without gas or dust. — Geo. H. 
Stibbs, Hartford, Conn. 

Range Seekers. Here's Barstow's lat- 
est model. The Crystal Bay State. In 
construction, appearance efficiency, it is 
positively a " top notcher." Don't fail 
to see it. — The Mellen $ Hemes Co., 
Hartford, Conn. 

Don't you want to begin the new year 
with a new Magee range? It would be 
a particularly delightful change, if it 
happens that you are now using an old 
range, or a range that, for one reason 
or another, does not give satisfaction. 
The happiness or unhappiness of many 
a household can be traced to the kitchen. 
In the kitchen it is found that the 
trouble was with the range. If you buy 
a Magee range there will be no range 
troubles. It is a perfect range. Eco- 
nomical of coal and prodigal of heat. 
Will bake more bread on one hod of coal 
than any other range built. And it is 
not overpriced. It is a range proposition 
that you will find full of interest for 
you. — Bruce, Filley fy Co., Hartford. 

Stoves, ranges and heaters. We again 
call your attention to the most important 
part of your home, the kitchen. We 
sell the best stove, range and heater that 
can be procured. We guarantee them 
to give you perfect satisfaction as cook- 
ers and heaters. You must be satisfied 
or we will refund your money. You 
may buy a stove or range from us and 
make a deposit to show good faith on 
your part and we will give you a written 
agreement that after we set our stove 
or range up in your kitchen, we will any 
time within thirty days after trying the 
stove refund your money and remove our 
stove without any cost to yt>u. You can 
have the best range in the house for 
$4.00 down and $4.00 per month, and on 
stoves from $2.00 to $3.00 down and 
$3.00 per month, or you can pay the bal- 
ance at the expiration of thirty or sixty 
days and get a discount. — A. G. Rhodes 
§ Son, Mobile, Ala. 

The St. Clair radiant hot blast heater. 
For burmng an inferior grade of coal, 
to obtain the very best heating results, 
economically, we want to call your at- 
tention to this practically built St. Clair 
heater. The fire pot is very heavy, and 
ribbed; this feature makes it durable 
and lasting. This adds to the life of 
your stove. The feed door is so ar- 
ranged to admit the fuel without spilling 
any coal on the floor, and dampers are 
so arranged that all smoke or gas is 

HARDWAR 



taken off without filling your room with 
smoke when the fuel is being fed to the 
fire. These features alone recommend 
the radiant, but many others will be 
shown to prospective purchasers. See 
the radiant; it will heat your home at a 
light running expense.— The Grote-Ran- 
kin Company, Spokane, Wash. 

There was a young woman who started 
to bake. Her range wouldn't work 
though a well-known make. She said 
"to-day I must hasten away, And get 
me a range that will bake every day." 
And she went to — Crane 8[ Lockwood, 
Binghamton, N. Y. 

You need a stove in the house. Grates 
are very cheery looking and architects 
rave over them and all that and all and 
all that. But when it gets down to the 
cold matter of dollars and cents it takes 
a whole coal mine to keep the average 
Memphis house even half way warm. Is 
genial warmth such an intangible bless- 
ing that every member of the family 
wouldn't be sure to appreciate it ? Now 
the radiant home air blast heaters will 
heat the whole house as warm as toast 
and do it with far less coal than you 
now use in two or three rooms. It is the 
best heater there is short of the ex- 
pensive hot water heating plant, which 
costs ten times as much. Why not come 
in and look at them, you'll decide that it 
is the best family gift you could make. — 
Orgill Brothers <§■ Company, Memphis. 

To get that appetizing, brown appear- 
ance and outside crispiness on roasts of 
lamb, beef, etc. — to keep their goodness 
in them — they must be basted. In the 
old style stove this necessitated reach- 
ing into the hot oven and moving the hot, 
heavy pan and holding it in the front 
of the oven while it was basted. A 
tedious performance with unsatisfactory 
results. The draw-out over rack of the 
Imperial Oxford Range makes basting 
a simple and successful operation. — The 
Gurney Foundry Co., Windsor, Ont. 

On merit, and merit only do we make 
claims for the Regal Stuart. We ask a 
careful comparison with other ranges 
before buying. The owner of an R. S. 
range with reasonable care will have a 
safe and practically permanent invest- 
ment. After once using you will fall in 
love with the Regal Stuart.—/. Lyon $ 
Sons, Hartford, Conn. 

Quality counts in ranges — and that is 
why New Kineo stoves have been held 
in greatest popularity all these years. 
New Kineo ranges are always to he de- 
pended upon to do the right thing at the 
right time.— Noyes <£• Nutter Mfg. Co., 
Bangor, Me. 
E— STOVES 



614 



ADVERTISERS CYCLOPEDIA 



The Buck's Hot Blast is built on sci- 
entific principles — it does not permit the 
38 per cent, of gas and smoke in soft 
coal to escape up the chimney, but burns 
it up — turns it into fuel. That is why 
it is the most wonderful heater in the 
world. How can it help but be popular 
when it actually pays for itself in the 
fuel saving. — Crews-Beggs, Pueblo, Colo. 

Fuel economy is an important feature 
in a range. Almost as important as 
good cooking facilities. Every house- 
wife wants to do good cooking, but she 
doesn't want it to cost her too much in 
fuel. The good cooking qualities of the 
Imperial Oxford range are enhanced by 
its great fuel economy. The big scuttle 
of coal of other style ranges is replaced 
in Imperial Oxford homes by a smaller 
scuttle less often used. — The Gurney- 
Massey Co., Montreal, Can. 

There was a young woman who started 
to bake, 

Her range wouldn't work though a well- 
known make. 

She said, " to-day I must hasten away, 

And get me a range that will bake every 
day." 

She purchased a Household, it worked 

like a charm, 
And no baking days now fill her with 

alarm. 
If you wish a new range to replace the 

old, 
" Your Credit is Good " for the famous 

Household. 
— Household Furnishing Co., New Bed- 
ford, Mass. 

If the house is cold, remember that 
we've reduced prices on all parlor stoves 
and that " your credit is good " for the 
best stove here. — The Household Fur- 
nishing Co., New Bedford, Mass. 

The Glenwood Home Grand range 
with asbestos lined oven and two oven 
shelves bakes three rows of food evenly 
at once. The asbestos lining keeps the 
oven at an absolutely even heat through- 
out, and with two oven shelves will fin- 
ish the baking in one-third the time with 
less fuel. It triples baking capacity. — 
C. F. Wing, New Bedford, Mass. 

Congress has opened ! Many import- 
ant questions will now be settled. We 
wish to settle an important question for 
you, and advise you not to put off buy- 
ing as a boy does tooth pulling, until 
compelled by suffering to make a move. 
As the temperature goes down, prices 
go up. Let us sell you your stove now. 
— C. C. Griff en, Altoona, Pa. 

Say Household Furnace to the car- 
penter who is building your house. Next 

HARDWARE 



winter, when the north winds come 
whistling around your new house, you'll 
thank us for telling you about the 
Household Furnace. The good-size 
wrought iron fire-pot, brick-lined, the 
Horseshoe Radiator, and the Patent In- 
direct Draft revertible Flue, all com- 
bine to make this the most efficient fur- 
nace built. — Ask S. C. Lowe about it. 
New Bedford, Mass. 

Household ranges are " built to bake." 
Look at the large, honest ovens that will 
bake sixteen pies at once. — Household 
Furnishing Co., New Bedford, Mass. 

The "Kitchen Queen" Steel Range, 
the pride of all Indiana, is made of 
true, strong, cold rolled steel plate, 
gauged in the thickness to the strain it 
must stand, which forms the walls or 
sides, the joints of which are absolutely 
air tight. The end walls and those 
around the firebox and reservoir are 
double thick, with an interlining of as- 
bestos board — not paper or any substi- 
tute. These three thicknesses: steel, as- 
bestos, steel, are fastened tight together, 
not only insuring great durability, but 
economy of fuel and quick heating. 
Every " Kitchen Queen " Steel Range 
warranted to bake, cook and heat. — 
People's Outfitting Co., Indianapolis. 

There is a downright satisfaction, say 
nothing of warmth and comfort — in hav- 
ing a furnace that will burn any kind of 
fuel with economy and success, and keep 
one's house at a warm, even temperature 
at all times, that cannot be reckoned in 
dollars and cents. — Round Oak Furnace 
Co., Lansing, Mich. 

The bane of common ranges is their 
uncertainty. Can't tell what they will 
do under given conditions, they are 
freaky, eccentric, tricky — sometimes 
they burn fiercely, at others you can get 
no heat — never can rely upon them. Why 
not have a non-worry, easily-managed, 
smooth-working range like the " Pan- 
dora " when it costs no more than the 
other kinds ? You can set the " Pan- 
dora " to do a certain work and it does 
it — you can do anything else meanwhile. 
Take the air, don't be a slave to your 
range or your work. — McClary's, Mon- 
treal, Can. 

Glenwood Ranges. — Wonders in econ- 
omy, requiring the minimum supply of 
fuel. — C. F. Wing, New Bedford, Mass. 

No use delaying ! Don't let the next 
cold snap catch you unprepared. The 
rush in our stove department will grow 
as the winter approaches. The sooner 
you get a Glenwood the quicker will 
comfort come. — C. F. Wing, New Bed- 
ford, Mass. 
—STOVES 



OF SELLING PHRASES 



615 



Most stoves have improper draft and 
are also extravagant with coal. The 
grate uses oceans of air and oceans of 
coal both, and incidentally most of the 
heat is spent in reducing the outside 
temperature, via the chimney. The 
Radiant air blast heater is built on the 
real scientific basis with pockets all 
around the fire bowl so as to bring the 
draft to the fire on all sides and over 
the fire as well as under the fire. This 
burns up all the gas, soot, dirt and even 
the clinkers, and will keep your whole 
house warm with the coal you are spend- 
ing on two rooms. Not expensive either. 
— Orgill Bros., Memphis, Tenn. 

We carry Buck's Heaters in all styles, 
for wood or coal, and at all prices. The 
greatest feature of a Buck's Heater is 
its fuel-saving qualities. Fifty-eight 
years of heater construction and careful 
study of details has been applied to make 
them the most perfect heater sold. We 
have thousands of customers who are 
ready to praise the superiority of a 
Buck's Heater. If interested, come in 
and look them over. They are the hand- 
somest heaters in the market. — Tull $• 
Gibbs, Spokane, Wash, 

No modern kitchen is complete with- 
out a " Souvenir " range The " Souve- 
nir " is a well and durable made stove — 
an excellent baker and water heater — 
while for ease of management and 
economy of fuel it is absolutely with- 
out an equal. — McDonald $• Willson, 
Toronto, Can. 

Say nothing of warmth and comfort 
in having a heater that will burn any 
kind of fuel with economy and success, 
and keep one's house at a warm and 
even temperature at all times that can- 
not be reckoned in dollars and cents. 
The St. Clair Air Tight and Hot Blast 
heaters have the reputation of being 
just such heaters. — Watkins Bros., 
Pueblo, Colo. 

It's the pride of all Indiana, is made 
of true, strong, cold-rolled steel plate, 
gauged in the thickness to the strain it 
must stand, which forms the walls or 
sides, the joints of which are absolutely 
airtight. The end walls and those 
around the firebox and reservoir are 
double thick with an interlining of as- 
bestos board — not paper or any substi- 
tute. These three thicknesses: Steel — 
asbestos — steel — are fastened tight to- 
gether, not only insuring great durability, 
but economy of fuel and quick heating. 
Every " Kitchen Queen " steel range 
warranted to bake, cook and heat. — 
People's Outfitting Co., Indianapolis. 

You know this is the time of year to 

HARDWARE 



be thinking about how you are going to 
heat the rooms. What stoves you need 
and where you are going to buy them; 
what you are going to pay. We have 
during this Removal Sale a money sav- 
ing sale. If you want a Stove, Range, 
Heater or Baseburner, we will save you 
25 per cent. — Emahizer $ Spielman, To- 
peka, Kan. 

A stove-top hot — all over— a steady, 
even heat — are things appreciated by 
every housewife. The difficulty with the 
ordinary stove is that the fuel is fed 
under the lids — making two separate 
pyramids of fire — and an unevenly heat- 
ed stove-top. Buck's stoves have extra 
large pouch feeds — allowing an even 
distribution of fuel — the entire length 
of the fire-box. The pouch feed also 
serves as a broiling door. Reasons — 
both of them — why you should own a 
Buck's stove. But there are many more 
good reasons. Let us tell you of them — 
and about our terms and prices — to-day. 
— A. G. Rhodes $ Son, Mobile, Ala. 

A Monarch Range is the best invest- 
ment an economical woman can make. 
You can have a hot fire in five minutes 
with this range. Simply pull out the 
handle of the duplex draft and your fire 
burns up briskly and hotly. Around 
every opening and all through the range 
are malleable iron frames riveted tight 
and solid to the range body, opening up 
and causing air leaks. — McGowan Bros., 
Spokane, Wash. 

Watch the window display. To-day 
we will place on sale a delayed car of 
granite iron several months in transit, 
but luckily bought before the advance, 
which means 25 per cent, of a saving to 
us, and to you the savings in many in- 
stances are one-half the price we would 
have to charge you had we to buy at the 
stiff advance placed on granite iron. For 
rapid selling we have placed them en 
tables as follows. — Rhodes Bros., Ta- 
coma, Wash. 

The Early Breakfast Steel Range is 
positively the best low price range in 
Spokane. It is not cheaply made, we 
simply make it a leader and sell it cheap. 
The materials that enter into its con- 
struction are the best and are carefully 
selected. The iron is all new pure pig 
iron of the best quality. The oven is 
large and the bottom so braced that it 
will not warp. The fire box is sufficient- 
ly large and yet not so large that it is 
not economical with fuel. The dampers 
and drafts are arranged in a scientific 
manner and will give best possible re- 
sults. Price $35.— Globe, Pratt # Rob- 
bins, Spokane, Wash. 
—STOVES 



616 



ADVERTISERS CYCLOPEDIA 



Garland Stoves are perfect and even 
bakers — durable and fuel savers ! Gar- 
land's need no schemes to sell them ! 
They sell on their reputation. What 
gave them their reputation ? Their 
merits — which have stood the test of 
time half a century. They cost no more 
than cheaper makes. — Harrison, Schulze 
fy Co., Waco, Texas. 

New Perfection Wick Blue Flame Oil 
Cook-Stove saves fuel expense and les- 
sens the work. Produces a strong work- 
ing flame instantly. Flame always un- 
der immediate control. Gives quick re- 
sults without overheating the kitchen. 
Made in three sizes. Every stove war- 
ranted. If not at your dealer's, write 
our nearest agency for descriptive cir- 
cular. — Standard Oil Co., Joliet, III. 

We are the home of the " Star Estate" 
range, one of the highest class ranges 
on the market. Carries a strong guar- 
antee; gives perfect satisfaction. Should 
you want a cheaper range try our 
"Western," a fine, medium priced range. 
Or if you must have a still cheaper one, 
our " Leader " is without doubt the 
best cheap range sold to-day; made in 
three sizes, any one of which will give 
honest service. — Standard Furniture 
House, Spokane, Wash. 

The stove that keeps you warm. The 
Manitoba Air Tight Heater is one of the 
best wood stoves on the market to-day — 
certainly the best value ever offered at 
the price. 26 gauge, cold rolled, plan- 
ished steel bodies, heavy double seamed 
top and bottom, corrugated sheet steel 
lining above fire belt, nickel urn and 
nickel plated crew draft at bottom, 
heavy cast legs. — Hudson Bay Co., Win- 
nipeg, Can. 

How you can save in fuel every year 
$10. Have the great revolving fire-pot 
which is made in two pieces — that is to 
allow the air to pass into the fire be- 
tween the two pieces instead of all com- 
ing in at the bottom. Hot fire where 
you want it, at the outside edge instead 
of the middle, where you get little radia- 
tion from it; and then the lower piece 
revolves, just put the crank on, give it 
a turn, and the fire-pot is as clean as a 
whistle. No poking, no fussing, no 
muss, no dust — it's the most durable 
fire-pot ever placed in a stove, and will 
save you a ton of coal every year you 
use it. " Garlands " are the only heat- 
ers which have revolving fire-pots. Prices 
of " Garlands " are $40.00 to $65.00.— C. 
A. Beinhart, Grand Forks, N. D. 

Your kitchen will never be complete 
until you have a Stamford Bange. Stop 
wasting fuel and time with an unsatis- 

HARDWARE 



factory range. Buy a Stamford and 
you will have a range which possesses 
not only beauty and strength, but em- 
bodies, as well, the constructive skill that 
makes for the greatest utility at least 
fuel expense. Stamford ranges are 
made in the oldest stove foundry in 
America and constructed throughout of 
the best materials obtainable and in the 
most approved manner. There is a 
Stamford model to suit your kitchen. 
Made in large sizes and small; some of 
plain and simple design — others highly 
ornamental. Buy a Stamford and get 
the best. — Horace B. Nash, South Nor- 
walk, Conn. 

This duplex grate will burn any kind 
of fuel. The first cost of a Buck's 
stove is but a small part of the original 
cost — the stove is so long-lived that it 
eats up may times its original price in 
fuel. A very small saving of fuel each 
day, means a tremendous saving during 
the lifetime of the stove — a saving of 
many times the original cost. This du- 
plex grate saves fuel — for it admits 
oxygen to the burning fuel in such quan- 
tities that all its heat-giving power is 
exhausted and used. And further — this 
grate may be changed — in an instant — so 
as to burn either wood or coal, and it 
may be easily removed for cleaning or 
repairs, and without disturbing the water 
back. The fuel-saving quality of Buck's 
stoves should alone be a sufficient reason 
why you should own one. But there are 
other reasons. Let us tell you of them 
— to-day. — A. G. Bhodes $• Son, Mobile. 

St. Clair Ranges. The popular Reli- 
ance. The St. Clair Reliance is our 
medium-priced steel range and we are 
showing a complete line, from the small 
size, with a 14-inch oven, up to a range 
Math a 20-inch oven and reservoir. Fuel 
saving, durability and attractive ap- 
pearance make the Reliance one that will 
fill each housekeeper's stove wants. Let 
us show you the Reliance and its points 
of merit. We sell them on the easiest 
terms and guarantee satisfaction. — The 
Crote-Bankin Co., Spokane, Wash. 

Get a new gas range for Christmas. 
And by all means a New Process Visi- 
ble. No chance for explosion. In light- 
ing the oven burner on the New Process 
Visible, it is necessary to open the oven 
door. This insures absolute safety, as 
no gas can accumulate in the oven before 
lighting. After the burner is lighted 
and the door closed, the burner can be 
plainly seen in operation through the 
mica opening and easily regulated with- 
out the necessity of opening the door 
and allowing the heat to be wasted. — A, 
F. Wheeler, Lexington, Ky. 
—STOVES 



OF SELLING PHRASES 



617 



HOSIERY 

No close confining work for me, 
No cooping up from day to day, 

When I have taken my degree," 
1 confidently said to Mae. 

r Alas! unconsciously my gaze 

On two trim ankles chanced to lurk j 

With saucy smile the maid remarked, 
" You seem to fancy open work." 

— Cornell Widow. 



Echoes from our annual sale and the 
August clearing up give you the Loeser 
quality of stockings and underwear at 
lower prices than the makers' cost. — 
Frederick Loeser <$; Co., Brooklyn, N. Y. 

Specials in Seasonable Hosiery. — But 
few things in the wardrobe wear out so 
rapidly as hose and you never knew a 
child who could not keep its mother busy 
darning stockings all the time. It isn't 
how much you pay for hosiery, it's how 
good they are. These values are good 
and the prices are low. — A. Hamburger 
$ Sons, Los Angeles, Cal. 

Good Sorts of Hosiery.— The follow- 
ing items contain explicit information 
about being well hosed at the smallest 
possible expense — next to having the 
hosiery given to you. There's news for 
men, women and children — and the socks 
and stockings mentioned are just the 
sorts you'll need for weeks to come. 
And you won't find equally low prices 
for such excellent qualities anywhere 
else. — Wanamaker's, New York. 

Famously good stockings for little 
folks. — Chamberlin, Johnson, DuBose 
Co., Atlanta, Ga. 

We couldn't suggest anything in the 
way of hosiery cooler than these drop- 
stitch stockings with the open work all 
the way around and running down to 
the toe. — Sibley, Lindsay $ Curr Co., 
Rochester, N. Y. 

It has been such a busy year with us 
in fancy hosiery that we have hundreds 
of pairs of this and that size from this 
and that line — so many different ones 
that we never could bother to keep them 
separated in their shelves. The easiest 
way is to close ihem out at no matter 
what price. In most cases they are the 
prettiest hosiery we have had. You 
know it's the prettiest lines that first be- 

HOSI 



come broken. So we shall conduct a 
sale of fancy hosiery the like of which 
hasn't been heard of in Los Angeles. — 
Hamburger's, Los Angeles. 

Summer Sale of Hosiery. — Was the 
hot weather waiting for this sale? Cer- 
tainly no offering we ever made was 
more timely; for here are exactly the 
garments vital to hot weather comfort, 
offered at quite positive — some at al- 
most sensational — reductions, just at 
the moment when hot weather is ready 
to pounce upon us in earnest. — Wana- 
maker's, New York. 

The hosiery styles for autumn have 
been settled, and the Oxford gray novel- 
ties have been enthusiastically accepted 
by well-dressed men. — The W. G. Sim- 
mons Corporation, Hartford, Conn. 

Children's Day in the Hosiery Sale. — 
Every mother knows what active chil- 
dren are when it comes to stocking- 
darning time. Now, this sale has made 
it entirely unnecessary for women to 
strain their eyes or waste their time 
and patience darning children's stock- 
ings. Stockings are cheaper than the 
value of a mother's time. Fill the chil- 
dren's stocking drawers at the hosiery 
sale Saturday and devote your darning 
time to a pleasant book and a quiet 
rest. Don't forget your own require- 
ments, either. The hosiery sale pro- 
vides hosts of hosiery for everybody, 
though it's the children's we itemize to- 
day. — The Robert Simpson Co., Toronto, 
Ont. 

Women's Lisle Hosiery at 19c. Go 
east, west, north or south, madam, and 
you won't find an equally good hosiery 
value. You know the value of fine 
brilliant lisle thread hosiery. Well, 
these are made in lace work effects, too, 
all the more desirable for that, eh? — 
S. P. Dunham $ Co., Trenton, N. J. 
ERY 



618 



ADVERTISERS CYCLOPEDIA 



A hosiery harvest. That's to say — 
for you the harvesting, for us the win- 
nowing. We've been sorting over our 
stock of men's and women's hosiery — 
ejecting small lots. Then some ship- 
ments arrived late — these join the gath- 
ering. A mighty interesting gathering, 
too — all attractive summer styles of hos- 
iery, at an average of half price. — 
Wanamaker's, New York. 

School hose. Regular fence climbers ! 
— Newman's, Brooklyn, N. Y. 

Children's Hosiery. — As the mother 
sits patiently and darns the stockings 
of her young family she wonders if 
there is any stocking made that a school 
girl or boy can't wear out. It is true 
that some stockings are superior, but 
no active school child can show you the 
difference. Be philosophical and don't 
buy expensive hosiery for the juvenile 
element. These values are just right. 
— Hamburger's, Los Angeles, Cal. 

School Stockings That Will Wear.— 
One of the hardest trials of the mother 
who takes pride in her romping boy's 
appearance, is keeping his stockings 
from getting "holey." We can't pre- 
vent the rough and tumble of school 
life, but we can provide the boys and 
girls with hose that are thoroughly de- 
pendable and are as durable as yarn 
can be made, reinforced, too, where 
there is most wear. — Sibley, Lindsay $• 
Curr Co., Rochester, N. Y. 

We at last have something that every- 
body wants. A stocking with a linen 
knee that will wear not wear out. They 
are for both boys and girls. — Jos. E. 
Walker $ Co., Frederick, Md. 

A sale of spring and summer hosiery 
and underwear. This is an offering of 
excellent garments for both men and 
women, in exactly the weights that are 
wanted at this time. — The Wanwmaker 
Store, New York. 

Everything to make little feet glad 
in the way of pretty stockings. — The 
Waschauer Store, Madison, III. 

Savings on Hosiery. — Whether you 
wish the serviceable cotton hose or most 
elaborate silk ones, we have them, and 
are offering them at such a great re- 
duction that the saving will warrant 
your buying for future use, if not for 
present needs. — C. H. Janes Co., Spo- 
kane, Wash. 

Several thousand pairs of rattling 
good 50 cent hose. 

Mostly darkish patterns. 

All sizes. 

Twenty-five cents a pair. — Rogers, 
Peet $ Co., New York. 

HOSI 



Serviceable Hosiery. — Our stock is all 
carefully selected for superior quality 
and serviceableness, for artistic pat- 
terns and permanent coloring. We carry 
an assortment that enables us to supply 
every need, from the boys' strong bi- 
cycle hose or the smallest infant's socks 
to the finest silk lace patterns. — /. IF. 
Robinson Co., Los Angeles, Cal. 

Men will rush for this splendid hos- 
iery, close to half price. Heretofore it 
was impossible to secure this splendid 
hosiery in Canada. It could only be 
bought in England. A Canadian manu- 
facturer installed the necessary ma- 
chines to knit them, and to introduce 
them, offered us the first knitting at 
close to half price. It was like giving 
them away. — The T. Eaton Co., Winni- 
peg, Can. 

Got a boy at your house ? One of 
those romping, noisy, healthy, real boys 
— with a vigorous appetite and a won- 
derful power of getting through his 
clothes ? We've a line of stockings he 
can't wear out. — Moore fy McLeod, 
Charlottetown, P. E. I. 

This hosiery question is a most im- 
portant one, especially with the mothers. 
How often you hear, "My boys are so 
hard on their stockings." Well, now, 
look here — We've been thinking about 
you and are putting into stock this week 
the greatest line of hose for boys we 
have ever shown. — /. B. Hill $■ Co., St. 
Thomas, Ont. 

In stylish sox we have any style you 
want. — American Clothing Co., Kenton. 

Here's an instance where by spending 
money you make it — every pair of these 
socks or stockings — kinds for the whole 
family — is much under the lowest mar- 
ket price. — Abraham $ Straus, Brooklyn. 

Hosiery in Satisfying Assortment. — 
An inkling of some of the season's 
daintiest hosiery may be gained by a 
glimpse into one of the Main St. win- 
dows. It's but a drop in the bucket, 
however, to the lavish assortment that 
hosiery counters show. There you will 
find everything that clever makers can 
fashion from cotton and lisle in black 
and white, white and black, and fancies 
in almost endless variety. — Sibley, Lind- 
say $ Curr Co., Rochester, N. Y. 

Ladies who like niceness in hosiery will 
do well to read — and buy. A black cot- 
ton hose, guaranteed stainless, extra 
finish, spliced heel and toe, 12 l-2c. a 
pair. — McConnell $ Co., Scranton, Pa. 

Great sale sample hosiery continues. 
Women ! — are you getting your share of 
these wonderful values ? — The Big Store, 
Marion, Ind. 
ERY 



OF SELLING PHRASES 



619 



Men's hosiery and underwear. In 
quality, assortment and exceptional va- 
lues for money expended — we easily 
lead ! This is no idle dream; but cold, 
hard facts of which you can easily con- 
vince yourself by an early visit to our 
store. Be your own judge. Without 
further argument we submit the follow- 
ing specials for your consideration now; 
feeling more than assured of your sub- 
sequent purchase. — Bobbin <§• Padden, 
Utica, N. Y. 

Stevens' Special Hosiery. — Bewilder- 
ing assortment; moderate prices. Learn 
to know the Stevens special brand of 
hosiery; you will profit by the acquaint- 
ance. — Chas. A. Stevens $ Bros., Chi- 
cago, III. 

Bait for Boys. — Several hundred doz- 
en more of the good long stockings that 
we occasionally sell under price. Fast 
black; seamless. Sizes, 6 to 10; 2 pairs 
for 25 cents. — Bogers, Peet $ Co., 
Brooklyn, N. Y. 

Boys' Stockings. — When boys' stock- 
ings cost as little as these, what's the 
use of darning ? They really encourage 
laziness, but then this is lazy weather. — ■ 
W. C. Cameron, Victoria, B. C. 

Are you in need of good stockings ? 
Numerous trade circumstances place 
these excellent values within your reach 
— make the most of them. — L. S. Plant 
$ Co., Newark, N. J. 

Our packing Room Looked Like a 
Wholesale Hosiery House. — This past 
week our spring stock of 1,000 dozen 
Topsy Hose arrived, and it makes a 
tremendous showing. In this stock 
there's everything worth showing, buy- 
ing or selling. It is as complete a line 
as any Eastern concern ever carries. We 
surely can suit you if any one can. — 
Harry Johnson $ Co., Pueblo, Col. 

Hosiery Novelties. — It's in evidence in 
the hosiery department just the same as 
it is in every other department of our 
store — the new novelties and original 
creations are always shown here, long 
before you see them elsewhere. We have 
to show you to-day many designs in 
French, English and German makes that 
are quite different to any you've seen 
heretofore. — Daniel Bros. Co., Atlanta. 

Put a pair of These Stockings 
Through Your Finger Ring. Easy 
enough to do it — they are the cobweb- 
biest sorts you ever saw, and they are 
very much the present rage, too. — Fred- 
erick Loeser fy Co., Brooklyn, N. Y. 

Here's Hosiery of Special Merit At 
Prices Specially Low. Women would do 
well to buy their summer supply of hos- 

HOSI 



iery at the special prices quoted Mon- 
day. — Sie gel-Cooper Company, Chicago. 

New Hosiery in the Very Newest Col- 
ors. Those who are going to buy new 
hosiery to-morrow will likely wish to 
peep at these new hose in the latest 
shades of tan, in lisle and cotton. Some 
are plain, others embroidered in assort- 
ed colors. Many beautiful all-over lace 
hose and hose with lace ankles. — Emery, 
Bird, Thayer % Co., Kansas City, Mo. 

A blue stocking — and an aristocrat. 
Some years ago a friend of the store 
while traveling abroad found in a little 
German shop stockings that proved to 
be the best he had ever worn. They 
were of specially fine lisle thread and 
dyed a good navy blue. They kept their 
shape perfectly. They were fast color. 
They were the coolest hosiery and the 
best wearing hosiery he ever tried. He 
told us about them and the result is 
that they have been for some years a 
feature of the Loeser Store for men. 
You cannot buy them anywhere else in 
this country. Very many of Brooklyn's 
best dressed men wear them almost ex- 
clusively. They are especially attractive 
in summer, when a navy blue, which is 
the only color, makes a particularly 
pretty contrast to tan shoes. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

Best Stock Tan Hosiery in the City — 
We know — because we have taken pains 
to find out — that in all the city there 
isn't another stock of tan hosiery for 
women that equals in variety and at- 
tractiveness the one we have ready now. 
— Frederick Loeser <$• Co., Brooklyn. 

Experienced people say nothing like it 
has ever been seen here before during the 
last thirty-seven years of merchandising 
in Atlanta. The quantity is colossal — 
the variety is immense — the values are 
irresistible and the pVices the lowest ever 
offered. Our hosiery, knit underwear 
and men's furnishing departments, with 
counters extending a distance of one 
hundred and eighty feet, were thronged 
all day yesterday with people buying 
earnestly and assuredly. No crowd too 
great to handle, but with happy, satisfied 
countenances, selecting with pleasure 
and the aid of plenty of competent 
salespeople, a host of people secured the 
greatest bargains ever put before them. 
It's not ended. The quantity is too large 
to exhaust in one or two days' selling. 
The values are just as fine, the variety 
is just as choice for to-morrow's busi- 
ness. We expect an even greater crowd 
to-morrow and will have more sales- 
people ready to serve. — M. Rich $• Bros. 
Co., Atlanta, Oa. 
ERY 



620 



ADVERTISERS CYCLOPEDIA 



Dependable stockings of more than 
usual goodness at the prices. You may 
as well have what's best and most cor- 
rect — particularly when such exceptional 
values as the following are to be had. — 
Kaufman, Colorado Springs, Colo. 

The popularity of the low shoe this 
season gives greater prominence than 
ever to the hosiery. Our lisle thread 
hose with neat hand-embroidered effects 
in colored silk are the most desirable 
combination of service and attractive- 
ness. Brown shades to match our tan 
shoes, the new Dresden and Cadet blues 
for complimentary contrast with tan, 
the grays for patent leather, besides the 
standard blacks and whites. We also 
have some very choice offerings in silk 
and combination silk with lisle thread. 
Right up in the front of the store where 
you can be served at a moment notice. — 
Alliance Footwear Co., Rochester, N. Y. 

One year ago we celebrated our fourth 
year in hosiery with a grand sale that 
surpassed any similar sale that ever took 
place in this city. We now celebrate the 
close of the fifth year with a sale that 
surpasses that of last year. There are 
thousands of dozens of hosiery at such 
sacrifice prices as to shake the stocking 
trade of this town. Every pair a posi- 
tive bargain; new, seasonable goods; di- 
rect importation. — Cammeyer, New 
York, N. Y. 

Pure silk hose, in light blue, pink and 
black; plain and dropstitch styles; also 
a lot of black lisle hose, elaborately em- 
broidered and appliqued — broken size 
assortments, only one and two pairs of 
a kind — at vast reductions this week. 
They are this season's accumulations. 
We are going to dispose of them at 
about half the original prices. — Titche- 
Goettinger Co., Dallas, Tex. 

Hosiery that has come from over the 
sea. Much of our hosiery is shipped us 
from abroad. And the latest importa- 
tion has just reached this store. The 
cases have been opened, the wrappings 
removed and the modish and most ex- 
cellent of the fresh season's hosiery is 
massed on our counters — to please 
particularly critical customers. Cold 
type is an unsatisfactory medium 
through which to give much idea of 
what we have to show you. Ten minutes 
spent in our hosiery department will tell 
you more. — The Beid $ Hughes Dry 
Goods Co., Waterbury, Conn. 

These stockings will be purchased by 
the dozen pairs if women realize what 
extraordinary value they are. Just think 
of being able to buy two pairs of ex- 
cellent stockings for the ordinary price 

HOSI 



of one! They're in sheer lisle thread, 
with dainty lace insteps and allover 
lace effects — 20 different styles for se- 
lection — in black and smart tan shades; 
also plain gauze lisle thread stockings, 
the coolest summer stocking made — in 
tan and black. All sizes. Take your 
pick at 12 l-2c. pair. — Bloomingdale's, 
New York. 

Another phenomenal hosiery and un- 
derwear sale. Stockings, and half hose 
for men, women and children at prices 
so ridiculously low that it is impossible 
to appreciate how fine the goods are un- 
til they are seen. They are samples and 
consequently the maker's best in each 
line, but as samples they are not in 
boxes or packed fancily, but absolutely 
perfect in themselves. — Abraham £ 
Straus, Brooklyn, N. Y. 

Somebody said the other day— " I al- 
ways go to so-and-so's for stockings. 
They have such good ones there at three 
pairs for a dollar." Naturally curious, 
we made comparisons with our own 
three-for-a-dollar sort, and the result 
was all in our favor. This is just by 
May of example. Whatever you pay 
for stockings here, whether it be 12 l-2c 
or $8 a pair, you may be sure of getting 
the best value you can obtain anywhere 
for the outlay. — Schipper $ Block, 
Peoria, III. 

Within this price range you may ex- 
pect to find to-morrow such hosiery as 
rarely comes within this price limit. 
Lisle, Maco cottons and Egyptian 
yarns. Fast dye blacks, ribbed or plain; 
some lace lisle threads for women are 
among them. — S. P. Dunham $ Co., 
Trenton, N. J. 

They come to us from two of the 
most prominent importers in the trade, 
at a price that enables us to offer the 
very finest hosiery ever brought to this 
country — intended for this spring's 
trade — at prices that no thrifty woman 
can afford to ignore. This is an ex- 
tremely rare opportunity to buy your 
season's supply for very little money. — 
Ehrich, New York, N. Y. 

This great annual money-saving hos- 
iery function sounds the keynote of sub- 
stantial economy. A host of people look 
and wait for it that they may supply 
their needs for a whole year. This year 
we are a few days earlier with this sale, 
but the extra advantages we give will 
make it all the more acceptable. — Hahne 
$ Co., Newark, N. J. 

Fay stockings — a great thing for the 
children. No garters, no tearing of 
stockings but a good protection against 
the cold. — New York Store, Crookston. 
ERY 



OF SELLING -PHRASES 



6^21 



Hosiery at Almost Half Price. — Very 
attractive Hosiery at still more attrac- 
tive prices — that is the only way these 
lots can be properly characterized. — 
Strawbridge §; Clothier, Philadelphia. 

Women's Lisle Hose, a Variety of 
Patterns, 25c. a Pair. — To-morrow we 
place on sale a variety of women's lisle 
hose at 25c. a pair. These usually sell 
at 35c. and are good value at that price. 
Choice is from black lace lisle all-overs, 
black lisle with lace ankles, black lisle 
lace ribbed, or plain black lisle. — Joseph 
Home $ Co., Pittsburg, Pa. 

Lost, Our Black Cat. — When he saw 
our heavy ribbed with double thread and 
fast colored with deep head tops cotton 
stockings at 15c, all sizes, he left in dis- 
gust. He said it almost made him 
mew. As we have only 600 pairs that 
we will sell, he promised to come back. 
Finder will be rewarded with a pair of 
double knees, double toes and double 
heels, extra long length, Black Cat 
Stockings, worth 45c. To-day's custom- 
ers will have a choice of other makes at 
10c, 15c and 20c But the Black Cat 
brand at 25c, 35c and 45c, is best. — 
Jos. Paton $• Co., Charlottetown, P. E. I. 

Low shoes mean for most men higher 
priced hose than with high shoes — 
one's socks are so much more in evi- 
dence. It's a lucky chance that brings 
higher priced hose to a lower price level 
just at the beginning of low shoe time. 
Several hundred dozens of samples of 
imported fancy hose, from probably the 
biggest importers of high grade hose — 
so far as we know, all are 75 cents and 
$1 qualities. Of a distinction in pattern 
and coloring rarely found in less ex- 
pensive grades. 50 cents a pair. — Rog- 
ers, Peet $ Co., New York. 

Hosiery seconds never masquerade 
here as first quality. While in many 
cases you would never detect these trifl- 
ing defects in knitting, we are frank to 
tell you that they are there. These 
ladies' hose are seconds and hence are 
very cheap. — Sibly, Lindsay $ Curr Co., 
Rochester, N. Y. 

Now for Tons of Socks and Stock- 
ings. Annual hosiery event without an 
equal. The same reasons which have 
always made our great white goods sales 
of such unparalleled success enter large- 
ly into the plan of this great sale. The 
merchandise itself is the best that the 
world's markets afford. The prices 
less than the cost of making. And as 
our purchase prices are the lowest 
known, our selling prices are all the 
more remarkable because we have sacri- 
ficed profit. You will find this the larg- 

HOSI 



est display of the kind ever made in re- 
tail merchandising — the very newest 
things for Spring and Summer wear, the 
catchy colors, as well as the more sub- 
dued shades and ever serviceable blacks. 
These prices cannot be duplicated after 
this sale — cotton is going up — as you 
know the opportunity is now — and in- 
cludes men, women and children. — Fred- 
erick Loeser $• Co., Brooklyn, N. Y. 

Notable values in new spring hosiery. 
Import orders for these splendid spring 
stockings were placed far enough in ad- 
vance for us to positively assure a sav- 
ing of from 25 to 40 per cent. Dupli- 
cate orders will necessarily have to be 
filled at current prices; therefore, it cer- 
tainly behooves you to supply your 
spring and summer needs while such ex- 
ceptional price opportunities exist. — L. 
S. Plant $ Co., Newark, N. J. 

A child's stocking which can be guar- 
anteed for wear, is a sure thing that at 
once attracts the attention of mothers 
who have trouble keeping the children 
in stockings. — C. W. Hoyt $• Co., Gales- 
burg, III. 

The well dressed woman of to-day is 
just as particular in the selection of her 
hosiery as any other portion of her ap- 
parel, for you'll find no greater mark of 
refined good taste than proper hosiery. 
Dainty stockings enhance the appear- 
ance of a neat pair of shoes, and it is to 
those who appreciate a fine quality, su- 
perior finish and a dainty style that our 
Gordon Dye' hosiery appeals. — Bon 
Marche, Asheville, N. C. 

To give the best of value is always 
our ambition. Value shows up really in 
children's stockings, for there is no ar- 
ticle of wear that must bear rougher 
usage. At first we could not get just 
the right sort of child's stockings, but 
for the last two years we have been 
carrying one line exclusively, and they 
are giving satisfaction to every one. In 
dye they are stainless, fine and heavy 
rib — 10c and 13c a pair. — Kline Bros., 
Altoona, Pa. 

A guaranteed hose for 25c Surely a 
much needed stocking since most stock- 
ings sold at 25c and even more, fail to 
give the satisfaction they ought. Since 
putting in the stockings we have greatly 
increased our hosiery business, and so 
many ladies ask for it having been told 
about it by their friends.— C. W. Hoyt 
4- Co., Galesburg, III. 

Warm Hosiery for Cold Days.— To 
use a trade term, we're a little "Ions: " on 
several lines of hosiery— and to quickly 
reduce stocks we've reduced the prices. 
— Kaufmann's, Pittsburg, Pa. 
ERY 



622 



ADVERTISERS CYCLOPEDIA 



Men's fancy hose. Many new and 
beautiful designs. Just the thing for 
your new Oxfords. If it's the quiet pat- 
terns you like they are here. — A. Bellah, 
York, Pa. 

Hosiery for women to wear now. The 
stockings are new arrivals, in the popu- 
lar plain black; carefully made, well 
proportioned and very moderately pric- 
ed. — John Wanamaker, New York. 

Honest hosiery. That is the keynote 
to our success in this department. They'll 
wear; they'll wash. They will give you 
every satisfaction that a good stocking 
can give, and they will not cost you any 
more than the trashy kind. — Rosenthal 
Dry Goods Co., Peoria, III. 

Bring to your mind every kind of 
high-grade hosiery you know of and 
you cover a description of these 1,350 
pairs of hosiery which have been used as 
samples by a leading importer. In the 
assortment can be found plain lisle, open 
work lace lisle and cobweb lisle hosiery, 
all with garter top, double heel, toe and 
sole; some are fancy embroidered. The 
colors are tan, black, white, champagne 
and a good sprinkling of fancy shades. 
None are worth less than 50c, some as 
much as $1.00, choice 29 cents. — The 
David-Straus Co., Newark, N. J. 

We have made quite a study of the 
hosiery question, and we firmly believe 
that Verge's hosiery excels all others. 
Particularly is this true in regard to our 
Fay hose. One pair of these hose will 
outwear a number of pairs of any other 
kind, and then, as they fasten directly 
to the waist no hose supporters are 
needed, another big saving; and again, 
they protect the upper limbs on account 
of the length. — Verge's, Great Falls. 

You will be well repaid for the time 
you may spend in a critical examination 
and thorough comparison of our hosiery 
with others. The new novelties — late 
ideas for evening wear — are here. In 
the showing you will see many patterns 
others are exhibiting as " exclusive de- 
signs." Get their " exclusive " pattern in 
mind — come here and buy it for about 
half or a third less. — The New Store, 
Minneapolis, Minn. 

A soft, durable hosiery, made especial- 
ly for tender feet — every pair is made 
from the finest combed Egyptian maco 
yarn, with a natural sole. Being in its 
natural state, is free from acids, chemi- 
cals and dyes and positively does not 
burn the feet — these stockings are dur- 
able and very elastic, full 28 inches long 
— made in Chemnitz, Germany, the home 
of fine hosiery — fast black, dyed by 
Hermsdorf, double soles, heels and toes, 

HOSI 



in two qualities. — Simpson Crawford 
Co., New York, N. Y. 

Hosiery — a bigger, better, brighter 
stock than ever before. Styles, quali- 
ties and prices that tempt buyers to take 
them away by armsful. Eyes and hands 
trained to the work selected every pair. 
Nondescript sorts were omitted, kinds 
made for costermongers' carts were 
passed — products of inferior yarns mere- 
ly pressed into shape instead of being 
woven full-fashioned could not get into 
the company of our high-class, thorough, 
perfect goods. — Chamberlin-J ohnson-Du 
Bose Co., Atlanta, Ga. 

Hosiery of the finest character, so per- 
fect in workmanship and high in quality 
that we stand back of every pair, will 
to-morrow make one of the most remark- 
able offerings we have had to anounce 
yet. All of the stockings are new. They 
come from the best makers of Chemnitz. 
They are perfection in weave and the 
very latest in styles. They make a hos- 
iery sale of a new class — a sale that 
offers stockings which are seldom to be 
bought under price. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

You'll do well if you snap up this 
chance to lay in a good stock of hosiery 
for this fall and winter. This hosiery 
is of just the very weight that you want, 
and the styles and colorings throughout 
this great assortment give the widest 
possible range for selection. — Blooming- 
dale's, New York, N. Y. 

A few years ago an American went 
into a little German shop and bought 
some stockings. There seemed to be 
nothing unusual about them at that time, 
but he found them to be far and away 
the best stockings he had ever worn. 

They were made of a peculiarly fine 
lisle thread and dyed a good navy blue. 
They did not lose their shape, as stock- 
ings ordinarily do. They fitted as per- 
fectly after many handlings as at the 
beginning. They were aboslutely fast 
color and the coolest hosiery he had 
ever worn. So satisfactory were they 
that after some investigation the Ameri- 
can learned the maker of these stock- 
ings, and as a result they have been for 
a long time one of the specialties of the 
Loeser Store for Men. 

Many Brooklyn men have tried them, 
generally because of some one's personal 
recommendation. Hardly any one will 
wear anything else, once they are known. 
The navy blue, which is the only color, is 
a particularly pretty contrast to the tan 
oxfords which are in such high favor 
this season. — Fred. Loeser 8c Co., Brook- 
lyn, N. Y. 

ERY 



OF SELLING PHRASES 



623 



Many a woman looks forward to the 
February hosiery sale as an escape from 
the tediousness of the darning basket. 
And really it is not worth the time, 
energy and the eyesight to darn great 
holes, rents and worn places when hos- 
iery is so cheap. Let us advise you to 
fill the stocking drawers while such 
prices as these for Monday are at your 
service. — Simpson, Toronto, Can. 

Novelties of the highest order, just in 
time for the warm weather. Serviceable, 
cool, thin as tissue, made in all the de- 
sirable shades and weaves. Assortments 
are complete, and this is an opportunity 
to procure high-grade hosiery at much 
below the actual cost, which particular 
women will appreciate. — H. O'Neill $ 
Co., New York. 

Tan Hosiery — The Newest Styles. — 
We have a superb assortment, though 
many dealers complain of a scarcity. 
But, then, we foresaw the popularity of 
tan, and made our selections early. So 
there is no scarcity here. — Strawbridge fy 
Clothier, Philadelphia, Pa. 

Ready with Everwear hosiery. We 
are now ready again to sell you the 
Everwear hosiery having just received 
a large shipment. We will also an- 
nounce the arrival of ladies' Everwear 
hosiery when they are here. They are 
sold under the same guarantee as men's. 
Realizing that when Everwear hosiery 
became known as the best wearing hos- 
iery made — that when it became known 
that they would positively wear for six 
months, or new ones would be given in 
exchange free, we hastened to secure 
the exclusive agency for San Bernardino, 
and they cannot be bought in any other 
store than at The Hub.— The Hub, San 
Bernardino, Cal. 

Astonishing bargain chances. No rest 
for the progressive — 'tis a week of 
matchless values — we're up and doiug. 
We're noted for good underwear and 
hosiery direct from the mills. — Biller's, 
Davenport, Iowa. 

Hosiery. Do you want shapely, well- 
made hosiery that will not lose its style 
after its first introduction to soap and 
water ? Of course, you desire to get 
it for as little money as possible; that's 
human nature. Here are some tempt- 
ing offerings. — Joel Gutman $ Co., 
Baltimore, Md. 

The first business day of March pre- 
sents spring styles of women's hosiery. 
Right at the beginning of the season, 
these remarkable values crop to the sur- 
face. Styles that mirror the fashion 
of months to come; qualities that stand 
for all that is thoroughly good and de- 

HOSI 



sirable. — Simpson Crawford Co., New 
York City. 

This is one of those rare hosiery offers 
which materialize so advantageously to 
the purchaser. — Kaufmann, Pittsburg. 

You ought to have pretty hosiery in 
summer, especially if you wear low 
shoes. We have some very beautiful de- 
signs in embroidered and lace stockings, 
which, though very thin and cool in 
fabric are so splendidly made, and of 
such fine quality that they simply wear 
excellently. They are uncommonly good 
values and worthy in every way of the 
careful consideration of economical 
women. — N. E. Ryan $ Co., South Nor- 
walk, Conn. 

Our hosiery pricing always creates 
unusual comment. If you will visit this 
department this week you will be no 
less surprised than on many former oc- 
casions. Another big deal consum- 
mated. — Chas. A. Stevens <f- Bros., Chi- 
cago. 

The importer's entire surplus stock of 
the very finest and sheerest cobweb 
weight imported lisle thread will cer- 
tainly make this the liveliest hosiery sale 
New York has experienced this Summer 
or any other. Every correct shade of 
tan is included — the kind that are so 
popular and will be, right up to cool 
weather. The patterns are the most 
stunning you've seen — all new. They're 
full length, lace lisle hose and the fa- 
mous Hermsdorf dye puts the finishing 
touch to their desirability —Simpson 
Crawford Co., New York, N. Y. 

You'll find here the most exclusive 
showing of imported hosiery south of 
New York. The most important fact 
which we wish to establish in the minds 
of the ladies of Washington is that all 
our hosiery is imported — the newest 
French novelties are always to be seen 
in our immense assortment. — Louvre 
Glove Co., Washington, D. C. 

The annual winter hosiery sale opens 
to-morrow. Never in full complete- 
ment of our previous hosiery sales have 
we been able to show you so great an 
assortment at discount prices. We have 
sampled the output of the best factories 
in all of manufacturing Europe. We 
think you will be satisfied beyond the 
slightest question with the result. Qual- 
ity considered, prices have never been 
so delightfully insignificant. We are 
not going to tell you the whole story to- 
day. We are simply offering three 
specimen values, which we want you to 
understand as fairly and squarely rep- 
resentative of half a hundred others — 
Simpson, Toronto, Can. 
ERY 



624 



ADVERTISERS CYCLOPEDIA 



Hosiery bargains. The strongest ar- 
gument we might present in favor of 
the excellence of the hosiery specials is 
that the articles occupy the center sales 
counter, north side, the space allotted 
exclusively to the exploiting of offers 
better than the ordinarily good. — John 
T. My res, Albany, N. Y. 

Included in this assortment are gauze 
lisle and silk lisle, hand-embroidered 
and pure thread silk hose; the gauze are 
plain black, tan, light pink and navy 
blue; also opera length hose in pale 
pink; balbriggan in out sizes; silk lisle 
in black, with hand-embroidered insteps 
with garter tops, lace lisle hose in black, 
tan, light pink, light and dark blue, 
brown, champagne and the new shades 
of brown; black lisle with white soles or 
all white feet; gauze lisle with hand-em- 
broidered insteps in lavender, green, 
blue and white; pure thread silk hose in 
black with embroidered insteps in as- 
sorted patterns; are positively fast col- 
ors; high spliced heels and toes and ex- 
tra double soles. — Hamburger's, Los 
Angeles, Cal. 

Wonderful values in Topsy hosiery. 
Martin's for good hosiery ! You hear 
this every day. For years we have made 
a specialty of Topsy hosiery. We carry 
a complete line at all times, but just 
now we show the largest stock in our 
history. Our buyers saw the advance 
and placed orders accordingly. You can 
buy good hose at less than old prices. No 
matter where you see hose we can show 
the same or better quality at a less 
price. Investigate. Recently we over- 
heard this conversation: "How do you 
manage to have your darning done so 
quickly ? It takes me half a day to get 
my darning done." The lady answered: 
" It is easily explained. I buy all our 
hosiery at Martin's. Topsy hose do not 
require so much darning." Moral — do 
likewise. — Martin's, Peoria, III. 

Large savings on makers' sample hos- 
iery. Judging from the remarks made 
by the women who bought hosiery in 
this sale it is the most popular hosiery 
sale we've ever had. The true merits of 
these bargains are properly understood 
by those who bought them, we are posi- 
tive of this from the mere fact that this 
hosiery are samples from the country's 
greatest makers, and if we do say it 
ourselves, samples are just a wee bit 
better than the goods they represent. 
This has alwaj'S been the case with 
everything. We know and we tell you, 
to properly arouse your saving spirit to- 
morrow. — Oimbel's, Milwaukee, Wis. 

Children's hose that will stand chil- 

HOSI 



dren's wear. To keep the youngsters in 
hose — that's a problem for mothers to 
solve. But it's not so hard after all. 
Of course, children will kick holes into 
their stockings eventually, no matter 
what kind they are, but Eaton hosiery 
puts off the evil day as long as possi- 
ble. We have had our children's hos- 
iery woven specially for this store by 
the best Canadian and European mills, 
and our stipulations call for the best 
work that can be done. — The T. Eaton 
Co., Winnipeg, Can. 

Women's fine black hosiery, made of 
extra strong maco cotton; guaranteed 
fast black; has double heel and toe; 
extra long and very elastic hemmed 
garter top. — Bedlick's, Fresno, Cal. 

The vogue for white stockings with 
low patent leather footwear started last 
season. It will reach the pinnacle of 
popularity this year. After all, there's 
a dainty old-time quaintness about the 
style that makes it charming. White 
hosiery, of course, with white footwear, 
for everybody. And never was even 
this hosiery store so splendidly prepared 
to meet the demand. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

Silk hosiery sale — second day. If you 
couldn't come to-day, do so to-morrow. 
Assortments will still be good. Values 
are the best and assortment most varied 
that you have ever been offered in a sale 
devoted solely to high class silk hosiery. 
Details are repeated below for refer- 
ence. — The Crescent, Spokane, Wash. 

We have at last received another ship- 
ment of Everwear hose. This famous 
Everwear hosiery is sold under a posi- 
tive guarantee to wear for six months 
without developing the slightest hole, rip 
or tear. They cost us more than the 
ordinary kind. They are soft and silky; 
the dye is absolutely fast; they do not 
rot, fade or shrink, or harden. Ever- 
wear is sold only in boxes of six pairs. — ■ 
The Hub, San Bernardino, Cal. 

Clearing manufacturer's samples hos- 
iery and underwear. Hosiery and knit 
underwear from the best makers; the 
most carefully* constructed samples, 
made to stand the closest inspection of 
critical judges, and notwithstanding the 
fact of having been exhibited to many 
buyers, far and near, they are even bet- 
ter than the regulation run of regularly 
boxed at the mill goods. Your chance 
to buy 1,200 pairs men's, women's and 
children's samples pairs hose, one-third 
off. 960 knit undergarments for women, 
factory sample lots, one-third to one- 
half off. — The Williams $ Bodgers 
Co., Cleveland, O. 
ERY 



OF SELLING PHRASES 



625 



Buster Brown Stockings. Buster 

Brown has been such a good friend to the 
boys and girls in so many ways it is 
only fitting that an extra good stocking 
should be christened " Buster Brown." 
Fine and wide ribbed, good, strong, 
heavy stockings that Mali stand wear and 
rough usage. They are well reinforced 
and fast black; have shaped ankles. 
They are usually sold at two shillings, 
but value standards of this store make 
them 19c a pair; six pairs for $1. — 
Sibley, Lindsay <$; Curr Co., Rochester. 

This is the well-known Burson hose. 
It is made with high spliced heel and 
toe, and is absolutely seamless. Guaran- 
teed perfectly fast black. — Rosenthal 
Dry Goods Co., Peoria, III. 

The name Onyx — with all that the 
word implies, in regards stockings — has 
made this the biggest and most popular 
hosiery department in town. Onyx 
stockings fit and wear and possess more 
style than any others and cost no more. 
— N. B. Blackstone Co., Los Angeles. 

Women's hosiery, all the broken lines 
and odd lots of lisle, in several weights 
of plain black, white and nearly all 
shades. — Carson, Pirie, Scott <$ Co., Chi- 
cago, III. 

Just for to-morrow, so read on. Wo- 
men's and young ladies' 25c lace open- 
work hosiery a pair 14c. Nothing that 
we could mention would be more wel- 
come than these desirable warm weather 
stockings. With the return of low shoes 
in high favor, lace stockings are most 
popular now and, of course, will be for 
at least five months to come. It is on- 
ly through buying way back last year 
that we are able to price these splendid 
stockings at the irresistible figures nam- 
ed. The dyes are true and fadeless, the 
designs varied and numerous. While 
the qualities are an elegant lisle thread 
finish, every pair is properly shaped, cor- 
rectly sized and made as perfectly as 
any of the much higher priced hosiery. 
The colors are pink, light blue, white, 
and black and brown. In sizes to fit 
any woman or miss. We advise the buy- 
ing of a few pairs of eefch, as later they 
will surely cost more. Please don't 
overlook the fact that only to-morrow 
may these be had at 14c. — Phila. Bar- 
gain Store, Trenton, N. J. 

Of the great purchase sale of hosiery. 
Ladies' 35c and 40c hose 23c a pair, or 3 
pair for 65c. The great purchase sale 
of ladies' hosiery has commenced with a 
rush. Such a hosiery chance as this 
occurs but once in a decade. This lot 
comprised hundreds of pairs of fine 
English cashmere hose, ribbed and plain, 

HOSI 



mostly black, but a few tan in the lot, 
absolutely fast dye, seamless, spliced 
heels and toes, all perfect in every par- 
ticular, the overstock of a large manu- 
facturer secured by our buyer for cash. 
According to our invariable custom, we 
give you benefit of the exceptionally 
low price at which these goods were se- 
cured. The real values range from 35c to 
40c a pair. Great purchase sale price, 
per pair, 23c. — Z. Paquet, Quebec, Can. 

Hosiery, like every other article in 
the list of commodities, has advanced in 
first hands; fortunately our order was 
placed as far back as last September 
for hose to be delivered March 1st. 
Plain cotton, lisle and lace effects in 
fast black at 25c, 39c, 50c, 75c Silk 
hose, in black and colors, $1.50, $2.00, 
$2.50. Children's mercerized hose, white 
and colors, 25c Nowhere can be found 
a better equipped hosiery department. — 
Kennard $• Co., Wilmington, Del. 

Women's fancy colored hosiery. To 
be right up-to-date you must wear 
hosiery and shoes to match or harmonize 
with your gown. Silk hosiery is out of 
the question for daily wear, but we have 
a full new line of beautiful fine lisle 
hosiery in every shade imaginable, in 
plain silk lisle and in lace boot effects. 
French gray, pink, Copenhagen blue, 
champagne, flame red, lavender, marine 
blue, white, nile green and all the leather 
shades. The scarcity of hosiery in the 
russet shades makes it of interest to 
know that we have a full line of them. 
A line of fancy black hose with white 
extracted coin spots and other conven- 
tional designs are among the latest nov- 
elties. Look at our full window display. 
Nova colors. With reference to the 
fancy colored hosiery it is important to 
know you can match a white canvas shoe 
to almost any of the above named shades 
by using the Nova colors, which can be 
found in the shoe department. They 
come in lavender, pink, blue and other 
desirable shades. Women's fancy em- 
broidered hose 25 cents. Good plain 
black hose at this price is a rather scarce 
article, not to speak of the embroidery. 
These are in Hermsdorf fast black em- 
broidered in small neat designs of dif- 
ferent colors and patterns. A particu- 
larly good substitute for the frailer lisle 
hose, for ordinary wear with the half- 
shoe. Very serviceable; spliced heel and 
toe. — Weinstock, Lubin $ Co., Sacra- 
mento, Cal. 

All our ladies' fast black seamless 
hosiery at cut prices from tickets marked 
in our north window. — John II. Taylor, 
San Bernardino, Cal. 
ERY 



626 



ADVERTISERS CYCLOPEDIA 



Sale of hosiery for men, women and 
children. Our hosiery department has 
been steadily increasing in size and sales. 
This may not especially interest you, but 
the reason for it certainly does: — selling 
at a closer margin of profit, and giving 
a better value than most stores has 
caused this steady increase. To attract 
a still wider acquaintance to the good- 
ness of our hosiery, we will hold a sale 
for the balance of the week, during 
which we will reduce our already low 
prices. — David Strauss Co., Newark. 

" Silklike " hosiery. Looks like silk. 
Wears better. A new product intro- 
duced by the Loeser store and sold here 
exclusively. The finest, silkiest hosiery 
to be bought for the price — and with the 
additional merit that the silky appear- 
ance is permanent. The genuine has the 
stamp " Silklike " on the toe. Look for 
it. — Frederick Loeser $ Co., Brooklyn. 

Sample sale of stockings. All-silk, 
silk-lisle, lisle and cotton stockings for 
women — the complete sample line from 
Lord and Taylor of New York. This 
will be one of our famous 25c. sample 
sales of high-grade stockings, and it will 
be one of the best we ever held. While 
the quantity is not so large as in some 
previous styles, the quality and values are 
far superior to any heretofore offered. 
Many of the samples are the well known 
Onyx brand — some are Hermsdorf dyed. 
There are full assortments of all styles 
— plain, fancy and pretty embroidered 
effects. We particularly advise you to 
be on hand at the opening hour, for the 
stockings will be sold out in a few hours. 
Silk stockings will be limited to two 
pairs to a customer — telephone orders 
will not be filled — no stockings will be 
sent on approval or C. O. D. Mail or- 
ders cannot be filled. The sale will be 
held in the Wabash aisle. Extra sales- 
people have been provided. Let nothing 
keep you away — 52c for $2.00 stockings ! 
— Field, Schlick $ Co., St. Paul, Minn. 

Silklike hosiery. Looks like silk — 
wears better. In appearance and even in 
" feel " this hosiery is so nearly like that 
you might easily mistake it for silk. 
But it is of lisle and cotton of very fine 
grades and with a peculiarly high luster. 
It is made expressly for us and sold only 
through the Loeser store. It holds its 
luster and will give unusual wear. — Fred~ 
erick Loeser $ Co., Brooklyn, N. Y. 

Probably no other line of merchandise 
has advanced more steadily than hosiery, 
and assuredly in no other line is there 
such a scarcity. Sales of this character, 
however, at the Bamberger store are 
planned months and months ahead, and 

HOSI 



no matter how high the current prices 
may be we are always ready with a most 
attractive collection of offerings. The 
following specials for Wednesday, 
Thursday and Friday are brilliant speci- 
mens of our ability to underbuy and 
undersell. — Bamberger, Newark, N. J". 

Silk embroidery stockings direct from 
Germany. Excellent quality black lisle 
stockings, with dainty little rosebuds and 
tiny roses embroidered over the surface. 
Also delicate openwork effects. There 
are many, many styles; we mention but 
a few: Lace clocks, embroidery and 
openwork; lace clocks, with embroidery 
panel between; alternate openwork and 
embroidery panels. — Abraham $• Straus, 
Brooklyn, N. Y. 

Imported novelties in half hose. Neat, 
attractive, effective, without being loud, 
are the designs and colors in the lisle 
half hose from France, for men. There 
are very dainty geometrical designs, with 
the faintest touch of contrasting or har- 
monizing color, drop stitch effects, 
dainty clocks — many of the styles being 
exclusive here in Brooklyn. We know 
of no assortment so comprehensive, so 
satisfactory in every way to the man who 
would be well dressed. Price for quality 
exceedingly moderate, $1.25 a pair. The 
German half hose just received have 
very clever reproductions of the more 
expensive sox, the coloring being perfect, 
effective particularly in the natty white 
and black, gray and white checks that 
are so dressy for low shoes. It is rather 
difficult to distinguish these sox from 
the higher priced varieties, the difference 
being in the material itself, though there 
is little difference in wearing quality. 
Price, 48 cents. — Abraham <$• Straus, 
Brooklyn, N. Y. 

We have advertised our hosiery de- 
partment but little. We felt that the 
splendid hosiery we sell and the very low 
prices at which we sell it would do the 
advertising, and it has; for we number 
among our hosiery customers a host of 
appreciative patrons. They have learned 
that they can save from 5c. to 50c. a 
pair on their hflse at the Sorosis store. 
So can you. — Sorosis Shoe Co., Kansas 
City, Mo. 

Hosiery for the holidays. For over 
six months we have been making care- 
ful preparations for the finest display 
of Christmas hosiery possible to obtain. 
It is therefore with the greatest confi- 
dence that we invite your inspection of 
our splendidly selected stock, and call 
your particular attention to the follow- 
ing Monday specials. — Mannheimer 
Bros., St. Paul, Minn. 
ERY 



OF SELLING PHRASES 



627 



HOUSEFURNISHING GOODS 

Willie BinJcs — Say, pa, when are we goin' to move out to 
Bubblehurst? 

Mr. Binks — Just as soon as the house is finished, son, 

te Ain't there goin' to be any family in it but us? " 

" No." 

e< Then there won't be anybody upstairs playing 'Alamo 
and ' Hiawatha,' will there? " 

" I should say not! " 

"Aw! Honest?" — Chicago Record-Herald. 



To Newly Married Folks: 

It is to those who have shuffled off 
their mortal coil of single blessedness 
that we address ourselves to-day. It is 
to their sense of the economical, to their 
appreciation of the elegant and good 
things in housefurnishings that we wish 
to appeal. We know that we are in a 
position to help you materially on the 
economical side, and a casual glimpse 
into our great store, filled to its ut- 
most capacity with good equipment for 
your new home, will convince you that 
we possess the elegant and substantial 
things. Young man, if you've just been 
married, or are just about to be, come 
in and look around a bit. Bring the 
girl with you, for it's a ten to one shot 
that she's got a better idea of what's 
wanted in the newly made nest than you 
have — and, anyway, what's to be bought. 
Bring her in, we say, and let some of 
our salespeople go through the building 
and show you how cheaply a house can 
be furnished throughout from this store. 
— Mahafey, Canton, O. 

House furnishing and china bargains. 
This isn't a clearing movement. It isn't 
a reduction of old stock. It is a sale of 
new — desirable — reliable — housefur- 
nishings and china. It is more than a 
mere sale. It is an event. This mer- 
chandising occasion is one of the most 
important, if not the most important in 
the month of February. Its wonderful 
success is due to the matchless oppor- 
tunities which it brings to careful buy- 
ers. — Rothenberg $ Co., New York. 

Our fiftieth half-yearly stupendous 
housefurnishings, china and glass move- 
ment begins Monday morning. Just 
twenty-five years ago, when the H. Bat- 
terman Store was developing into a lusty 
youngster, we conceived the idea of a 
housefurnishings and china sale on a 
mammoth scale. Every February and 
September since then this store has 
HOUSEFURN 



startled Brooklynites with its mighty 
price attractions in household needs and 
kindred lines. From all over Brooklyn 
come feeble attempts to follow us. We 
are flattered by the imitations. Prodig- 
ious stocks of everything scheduled here 
give assurance that, no matter what 
your demands, we are prepared to fill 
them. No danger that after half an 
hour's selling, " No-more-at-that-price " 
will be hurled at you. Therein we have 
no imitators, nor have we in our prices — 
two important facts that make this a 
sale without an equal. — Batter man's, 
Brooklyn, N. Y. 

We are the only complete housefur- 
nishers in the Southern Tier, carry ev- 
erything that you can wish for, to fit 
your home from cellar to attic. Every- 
thing here, no matter how cheaply sold, 
is of a worthy quality, is up-to-date in 
style, is handsomely finished and splen- 
didly constructed. Among the many 
lines carried here can be found complete 
assortments of. — The Fair Store, Bing- 
hamton, N. Y. 

A Happy Thought. — Home is what 
you make it. In every happy home the 
two rooms most used and most appre- 
ciated are the dining room and the bed- 
room. There most of our time is spent 
in social comfort and rest. It is in the 
furnishing of these rooms that we make 
special inducements that cannot fail to 
meet with the utmost favor. We have 
placed on sale, specially priced, a din- 
ing room and bed room outfit, and in 
order to show them to advantage and 
give you an idea how they will look in 
your own home we have fitted up certain 
parts of our own store to represent a 
dining and bed room. You will find this 
new idea of ours a good one, as one 
glance will suffice to convince you of the 
beauty of these suits, the quality always 
being guaranteed by us. — Koch § Henke, 
Cleveland, Ohio. 
ISHING GOODS 



628 



ADVERTISERS CYCLOPEDIA 



Our sale in the housefurnishing store 
which starts Monday morning spells 
" Saving " in its broadest sense. — The 
Gamble Desmond Co., New Haven, Conn. 

The March Housewares Sale. — Hun- 
dreds of articles to help along the daily 
bits of routine work about the house — 
upstairs, downstairs, in my lady's 
chamber — and to make light of that do- 
mestic revolution known as " Spring 
housecleaning." All good, and- all at 
prices you'll have trouble to equal for 
lowness. — The Wanamaker Store, New 
York. 

Some Needed Housefurnishings. — Just 
a little random list, to catch the eye 
of the housekeeper who's aware of cer- 
tain shortcomings in her town or coun- 
try house. And it's merely an inkling 
of the splendidly complete and low- 
priced stock that you'll find in our base- 
ment. In fact there are sharp savings 
to be made on these, as well as many 
other articles. — Wanamaker, New York. 

Found ! Found ! ! Found ! ! ! The place 
to buy. Have you seen the display of 
new matting and new go-carts? Have 
you seen the odd carpets at the odd prices 
we are offering? Have you seen our 
line of dressers and bedroom suits? Any- 
thing from a lamp chimney to dinner- 
ware, including kitchen utensils, can be 
seen in our household department. — Tay- 
lor $; Manahan, Jersey City. 

In the economy of household manage- 
ment time is an important factor. The 
old carpet sweeper that takes three times 
as long to do the work that a new one 
would do it in — a direct loss of time 
plus effort. The old sauce pans that 
will " do " after plastering up a pin- 
hole or two — a direct loss of time. And 
so you might run through a list of su- 
perannuated household articles that 
should be replaced. The cost isn't great 
when you buy at — Gimbel Bros'., Phil- 
adelphia, Pa. 

Woman makes the home. " It is a 
woman, and only a woman — a woman all 
by herself, if she likes, and without any 
man to help her — who can turn a house 
into a home." 

True, but there's no store in the land 
that can be of such help to her as Van 
Sciver's when it comes to furnishing it. 
— /. B. Van Sciver Co., Philadelphia. 

Christmas cooking. — Christmas cook- 
ing is near at hand; fruit cakes to be 
baked, many little special dishes to be 
prepared. A visit to our store will re- 
lieve you of much worry and trouble. 
A good mechanic can not do good work 
without good tools; neither can the 
housewife prepare tempting dishes with- 

HOUSEFURN 



out the proper vessels. We have just 
received a very large shipment of our 
famous Purity cooking vessels, and we 
invite you to call and inspect them. — 
Hightower <$; Graves, Atlanta, Ga. 

Handy household helps. There is a 
constant wear and tear on household 
hardware — when you get a fresh supply 
of some things you are out of others. 
Every home is needing some kind of 
hardware all the time and we have all 
these things in best qualities and lowest 
prices. — Babcock, Hinds <§• Underwood, 
Binghamton, N. Y. 

It's no fault of ours if flowers don't 
have the prettiest of jardinieres to dis- 
play them. A jardiniere maker, caught 
in financial straits, thought one dollar 
in the hand was worth almost two tied 
up in pottery. We secured the jardi- 
nieres so as to pass them along at a 
generous third below actual worth. Will 
you share the benefit? One style is a 
footed jardiniere with side ears — an at- 
tractive shape in a variety of blended 
colorings. — Sibley, Lindsay $ Curr Co., 
Rochester, N. Y. 

Handsome is as handsome does. — An 
old and trite saying this, but how well 
it applies to home furnishings that are 
bargains in price, beautiful in style, full 
of grace and elegance and the kind that 
lasts a lifetime; this description applies 
to Lampe <% Co.'s stock. 

If the flies do get into your house, 
catch them. It's easy with the Out of 
Sight Fly Strings. Just hang one up 
and it will do the rest much better 
than fly paper, as it is not in the way 
of every one, and one string will catch 
more flies than a whole barrel of fly 
paper. — The Churchill-Hemenway Co., 
Galesburg, III. 

Heretofore when furnishing a house 
along correct lines — whether the appoint- 
ments of a cottage or a residence more 
pretentious, or the decoration of a pa- 
latial abode — there has been no house to 
which the anxious housewife could turn 
for expert assistance. That day has 
passed. We now cover this field. In 
this department are employed men who 
have had long training in their specialty. 
Their experience enables them to secure 
desired results without those annoying 
experiments so productive of dissatis- 
faction and needless expense. — Keith- 
O'Brien Co., Salt Lake City, Utah. 

House cleaning operations are now 
about to begin. You may need a step- 
ladder, tubs, mops, brushes, paints, etc. 
We carry a full line of the best makes 
and invite you to investigate and secure 
prices. — Chas. Johnson, Peoria, III. 
ISHING GOODS 



OF SELLING PHRASES 



629 



There is a stupendous assortment here 
for seekers of the beautiful in carpets 
and furniture, and every day we are re- 
ceiving from the manufacturers, new 
and pleasing ideas. — H. H. Lampe $• Co. 

We call it " Young Housekeepers' " 
Sale, but of course, elderly housekeepers 
are eligible also. People just beginning 
keeping house can make a dollar accom- 
plish great things. — J. R. Libby Co., 
Portland, Me. 

Gigantic spring sale of housefurnish- 
ings and china. Values bound to make 
rousing selling. The greatest money-sav- 
ing opportunities ever known in the base- 
ment stores. No mail orders. Think 
of the unmatchable opportunities that 
our past sales have brought to you — then 
think how much it means to you to be 
able to do still better in the sale that be- 
gins to-morrow morning. This will un- 
questionably be the most aggressive, 
broadest and best event of its kind ever 
inaugurated. — Rothenberg 1 $ Co., New 
York. 

The abodes where families seek re- 
pose, peace and affectionate companion- 
ship should be enriched as far as means 
will allow, with whatever is calculated 
to develop pure taste, cultivate the in- 
tellect and ennoble the heart. Sight is 
an avenue to the soul and the sight of 
comely walls, embellished ceilings, pic- 
tures, tapestries, graceful draperies, 
handsome upholstery, shapely furniture 
and attractive ornaments has a refining 
influence on the spirit. — Geo. B. Peck, 
Kansas City, Mo. 

In the house furnishing department. 
What 3 cents will buy: Good kitchen 
knife, pretty match box, 5-cent screw 
driver, good lamp burner, 5-cent chop- 
ping knife, large bread pans, salt and 
pepper shaker, bottle machine oil, small 
varnish brush, clothesline pulley, deco- 
rated pickle dish, large decorated plates. 
What 2 cents will buy: 3 picture mold- 
ing hooks, 5-cent tack pullers, very good 
can opener, 5-cent tea strainer, family 
size nail box, nail brush, 5-cent kind; 
bradawl, worth 5 cents; mouse trap, 
5-cent shoe dauber, machine oil can, 
ladies' tack hammer, 6 screw eyes. — 
John Mullins $ Sons, Jersey City. 

Spring is here and if your home is 
not as cosy and comfortable as it should 
be we invite you to complete its furnish- 
ings here. — C. R. Parish $ Co., Colum- 
bus, Ohio. 

Everything for the house. A helping 
hand at your service. Maybe you need 
some furniture or possibly you want a 
stove or knives and forks, a dinner set, 
some carpets, draperies and the like. 

HOUSEFURN 



Well, if you want any furnishings for 
the house you can get it here. We can 
furnish your house from cellar to gar- 
ret; and from parlor to kitchen. And if 
you haven't the ready cash, this is where 
we come in, and lend you a helping hand, 
for, in connection with our strictly cash 
business we have established a deferred 
payment plan through which you can 
purchase "Everything for the house" 
at strictly cash prices and pay us back 
as your circumstances permit, the privi- 
lege costing a simple banking rate of 
interest, namely 6 per cent. Our de- 
ferred payment plan is the most liberal 
and fair proposition ever inaugurated 
— come in and let us explain it to you. 
You are welcome, whether you buy or 
not. — John Breuner Co., Sacramento. 

It's just fun to launder lace curtains 
if you use one of our curtain stretch- 
ers. This handy article can be instantly 
set up and adjusted to any length and 
width, to fit any size drapery. The pins 
are of brass, so that they will not rust, 
several pairs of curtains can be dried at 
the same time and will come out look- 
ing as spic and span as when new. 
When the curtains are all done up the 
stretcher can be taken down in thirty 
seconds and then occupies a space only 
6 inches wide and 6 feet long. The 
price of a stretcher is only 98 cents and 
this amount will be saved in doing up 
one pair of curtains. — Chandler $ Co., 
Bangor, Me. 

Mrs. Good Housekeeper, here is news 
— splendid news. To-morrow will be a 
field day of fine values all through the 
great basement store of household utili- 
ties. The high grade helps to good 
housekeeping, which have made the fame 
of this store at the low prices they cost 
ordinarily, will be here to-morrow for 
prices in many cases the lowest ever 
anywhere. — Abraham $• Straus, Brook- 
lyn, N. Y. 

The first housekeepers' sale. An early 
show and special selling of house needs 
at a saving of one-third. Not a woman 
who " keeps house," as the phrase is, but 
will be intensely interested in this novel 
and carefully planned sale. Whether it 
is a mansion or cottage — a luxurious 
suite of apartments or a cosy little flat 
— here is a sale offering the very things 
to make that home more beautiful and 
more comfortable, at prices that mean a 
very great saving. We have had it in 
mind for six months— this stupendous 
early movement of fall furnishings, and 
our buyers have planned and selected 
for it with rare skill and success.— 
Wasson's, Indianapolis, Ind. 
ISHING GOODS 



630 



ADVERTISERS CYCLOPEDIA 



One hundred and fifty bargains in one 
hundred and fifty wanted things for 
house and garden. Two of our biggest 
windows are dressed with a showing that 
catches the attention of eight out of 
every ten people who pass — men as well 
as women. It isn't every window display 
that interests men and very few of 
them interest both men and women as 
this does. The showing isn't especially 
pretty but it is eminently practical. It 
is composed of about one hundred and 
fifty articles from the house furnishing 
department that we find to be most in 
demand to-day. They range from a gar- 
den trowel to a gas stove and from an 
ice cream freezer to a refrigerator. — 
The Edw. Malley Co., New Haven. 

The big sale of house cleaning neces- 
sities on. in earnest. Everything you 
need from one department, and at a 
price saving that makes it doubly worth 
your while! Neighbors who like to 
spread about a good thing are telling 
their friends about the remarkable op- 
portunity at May's. Not a thing you 
can think of is missing. Just what you 
want to be had for less money than 
something almost like it were you to go 
elsewhere. You can't figure more than 
one side to the house cleaning necessi- 
ties question to save your life; it's either 
waste a whole lot of time running about 
to many different stores, and mostly 
making unsatisfactory purchases, or 
coming to May's and completing your 
list from the one immense stock and 
reaping the attractive price-saving on 
every article you buy. — May's, Pittsburg. 

Judge us by deeds, and we will prove 
to your satisfaction that we are deserv- 
ing of the high place we hold in the 
hearts of the public of this community. 
We cater to your wants in a conscien- 
tious and intelligent manner. It is satis- 
fying. Come to us if you have house- 
hold needs.— A. P. Curtin $• Co., Great 
Falls, Mont. 

Sale of summer household needs. — 
News from Newark's greatest basement 
that will carry tidings of economy to a 
thousand shrewd shoppers. A wonder- 
ful June sale in which the youngest and 
most inexperienced housekeeper will im- 
mediately recognize an opportunity of 
unusual importance. Read the appended 
items carefully, good housekeeping gen- 
eralship demands it.— Bamberger's, New- 
ark, N. J. 

Any store with money can get a con- 
glomerate stock of house furnishings 
that are first of all cheap — without re- 
gard to the real intrinsic worth. That's 
a question of money only. But it's an- 

HOUSEFURN 



other proposition to get good, depend-, 
able house needfuls, that people come 
for week after week, because they have 
proved not only the reliability of the 
goods, but the fairness of the prices. 
Is it any wonder that the business of 
this store keeps growing? — S chipper $• 
Block, Peoria, III 

All the comforts of home : 
"When the summer comes, and the sun 

grows hot, 
We pack up our boxes, away we trot; 
And away we trot to the sands of gold 
That border the sea that never grows 
old." 

Had the poet continued he would 
doubtless have pointed out the necessity 
of comfortably equipping the summer 
stopping place. Bare walls and plain 
floors do not add pleasure to the sum- 
mer sojourn. It's easy to give a wall 
fresh charm by gracing it with a color- 
ful picture, or to decorate a floor by 
overspreading it with a pretty rug. An 
easy chair for the lawn or porch is not 
only picturesque, but a positive neces- 
sity. Matting, too, is an essential no 
dweller out of town desiring comfort 
can disregard. And so The Siegel- 
Cooper Store, with its great, abundantly 
stocked departments (stores within a 
store), invites you to the most lavish 
displays of good, seasonable and desir- 
able merchandise in the city. — Siegel- 
Cooper Co., New York, N. Y. 

Just home furnishings. The best and 
sold as you like to pay. And that's the 
story in a nutshell. — C. C. Fuller <$ Co., 
Hartford, Conn. 

Cooking with coal in the summer 
months. Oil solves the problem; It's 
quicker, cooler, just as efficient, and not 
at all expensive. — Sibley, Lindsay $• 
Curr Co., Rochester, N. Y. 

The on-coming of spring leads every 
shrewd housewife to thinking of some- 
thing she needs to help beautify or add 
to the comfort of her home. — People's 
Furniture Store, Des Moines, Iowa. 

House cleaning time is here. Carpets 
are to be lifted, wall papers cleaned — 
every nook and corner of the house is to 
be overhauled and rid of the winter's 
accumulation of smoke and dirt. Every- 
thing needed by the cleaner can be found 
in our big basement and almost invari- 
ably at lower prices than elsewhere. — 
Kaufmann's, Pittsburg, Pa. 

Little lots at very little prices. A 
campaign of clearance inaugurated to 
rid the departments of all the short 
lengths and discontinued patterns of 
linoleums and oilcloths. — W. B. Moses $ 
Son, Washington, D. C. 
ISH1NG GOODS 



OF SELLING PHRASES 



631 



If you get married this spring, you 
simply can't afford to do any house- 
furnishing without first seeing us. How 
much does it cost to furnish a house? 
That's the question, and our answer is: 
" Very little, if you know where to buy 
and how to buy." Certainly we will 
say buy here. We'll teach you how, and 
it will be a lesson in economy — Flint $ 
Barker, Fall River, Mass. 

Everything for the laundry. Did you 
ever think of the multitude of things re- 
quired in the well-ordered laundry? The 
list may surprise you. The variety is 
impressive. Such completeness in re- 
spect to the laundry is a convincing au- 
gury of our large preparations for the 
home throughout. The Macy house fur- 
nishing goods department anticipates 
every domestic need. — The R. H. Macy 
Co., New York, N. Y. 

The best way to keep house best is to 
have plenty of these needfuls. Good 
workmen usually have good tools. Here 
are a few of the thousands of good 
housekeeping and cleaning tools which 
our buyer picked for this closing March 
sale when in New York a week ago. — 
Shipper $■ Block, Peoria, III. 

Moving time! Hundreds of families 
are changing their homes about now, 
and there's a tremendous trade for some 
one in all sorts of house-furnishings. 
Is there any reason why we shouldn't 
do as well as anyone in these things? 
We buy for cash and sell on the closest 
possible margin of profit. We intend 
to treat you so much better than anyone 
else you'll want to spend all your money 
here. — Scroggie, Montreal, Can. 

Housekeepers' Day to-day. The fur- 
niture, the draperies, the kitchen usefuls, 
present a strong array of values for 
this sale — then, there's the wall paper, the 
chinaware and many other departments 
that have housekeeping needs, but space 
will not permit their mention. These 
items give a fair idea of the hundreds 
of like values to be found here at in- 
tensely interesting prices. Read. — Jones 
Dry Goods Co., Kansas City, Mo. 

Strikes settled. Servant troubles and 
the coal strike question avoided by us- 
ing our chafing dishes. 
Let Biddy go off without saying adieu! 

What else need the housewife wish 
Than an omelet and an oyster stew 

In a Sterneau chafing dish? 
— The Morris Hardware Co., Youngs- 
town, Ohio. 

Whatever you need to make the sum- 
mer housekeeping easier, bring it here 
and if it is helpable we can help it. To- 
morrow a budget of specially good news 

HOUSEFURN 



— some sterling refrigerators and gas 
ranges reduced; some remarkable values 
in window screens and garden tools and 
ice cream freezers. — Frederick Loeser <$- 
Co., Brooklyn, N. Y. 

If you would see acres of every-day 
round-the-house needs at prices that 
seem impossible, visit our store these 
days while the greatest household utili- 
ties sale ever held is under way. This 
is a sale wherein the merest tyro of a 
housekeeper can appreciate the unprece- 
dented proportion of saving, as every- 
thing is familiar, everything is the best 
and every price is sharply cut down from 
figures already the lowest in town. — 
Abraham $■ Straus, Brooklyn, N. Y. 

Eviction figures on all our warm 
weather furnishings. The broken lines 
of summer suggestions for country cosi- 
ness and seaside service to be closed out 
without regard to cost, savings such as 
you seldom see on just what you need 
now. — The C. E. Osgood Co., Boston. 

This sale brings together an almost 
unlimited collection of the best and most 
practical housekeeping helps that are 
manufactured — no trash, no impractical 
things, none of the cheapish goods that 
careful housekeepers wouldn't have at 
any price — but worthy, desirable, high 
grade goods, at very decisive reductions, 
as shown in the prices quoted below. — 
Wanamaker's, New York. 

Needed things for home comfort. — We 
can make the city home almost as com- 
fortable for the summer as seashore or 
mountains — and without straining the 
purse. This information will be wel- 
comed by the army of stay-at-homes, and 
there will be large demand for all these 
comfort-making things. — Hochschild, 
Kohn $• Co., Baltimore, Md. 

The thrifty housewife of Philadelphia 
has learned that she can save consider- 
able money by buying her kitchen uten- 
sils and other housekeepings needs here. 
She has also learned that whatever she 
buys here can be depended on to give 
satisfactory service. — Snellenburg's, Phil- 
adelphia, Pa. 

Spring purchasing of household goods. 
When you're ready, come to headquar- 
ters. To sum the whole story up into a 
nutshell, " we have the sort of goods you 
want at the prices you feel like paying." 
—Chas. R. Hart # Co., Hartford, Conn. 

What do you need to transform your 
home from warmth necessities for win- 
ter to the cool accessories for summer? 
Whatever jour house need may be, this 
store can supply it. — Wanamaker's, Phil- 
adelphia, Pa. 
ISHING GOODS 



632 



ADVERTISERS CYCLOPEDIA 



Cheap things are seldom good, but 
good things are often cheap. This ap- 
plies to our entire line, and accounts 
for our increasing sales in enameled 
ware, also tinware. — /. A. Walker, York. 

Housecleaning made easy. Our great- 
est endeavors to make cleaning the house 
a congenial task were never better re- 
warded than by the very special bar- 
gains you'll find below. Garden imple- 
ments are also at shadows of former 
prices to-morrow. — Gimbel's, Milwaukee. 

Designs for every room in all their 
ancestral pride, but at lowest prices. — 
Cowperthwaite Co., Brooklyn, N. Y. 

Spring sale of housefurnishings. The 
special needs that spring brings to every 
housekeeper make up the offerings of 
this sale. You may depend on their re- 
liability or they wouldn't be here at all. 
And the low prices speak for themselves. 
We plan a big, helpful, money-saving sale 
of this kind for every spring and thou- 
sands of housekeepers wait for it and 
turn it to advantage. The sale now in 
progress is the broadest in scope and the 
best in values that we have ever known. 
— Frederick Loeser $; Co., Brooklyn. 

Will furnish your home. We have the 
largest and most complete furniture and 
carpet stock in the city. The average 
person about to begin housekeeping 
knows but little about furniture or car- 
pet values, and much of the purchasing 
must be done on faith in the firm you 
are doing business with. Fliegelman has 
a reputation of twenty-two years of 
clean business record. That should mean 
something to you. — Fliegelman, Camden. 

We are going to make extensive im- 
provements, including a new modern 
front. The more of the stock now in our 
two acres of floor space we can dispose 
of before we begin to tear up and re- 
model, the better it will be for us, the 
better it will be for the furniture, and 
in order to induce those who are in the 
market for what we sell to buy here and 
now, we offer 20 per cent, reduction on 
any article or piece in the house. — Geo. 
F. Bisch, Springfield, III. 

Housefurnishings are at present the 
absorbing topic. The attractive specials 
presented below are made so because our 
lines are the largest and finest ever 
shown in the city. Our spacious and well 
lighted floors enable you to make selec- 
tions to the best advantage. We. are 
offering great bargains in all kinds of 
housefurnishings. These extra special 
prices should induce everyone interested 



in these goods to come and inspect our 
store. — Ideal House Furnishings, Ltd., 
Winnipeg, Can. 

Now, the summer home demands at- 
tention. People who have shore homes 
are moving to them. People who have 
not, are arranging their city homes for 
the summer time. We can be helpful to 
all. — The Edw. Malley Co., New Haven. 

Here's a store that can be of great as- 
sistance to you, now that you're plan- 
ning for spring and warm weather. Not 
only helpful to you in showing such an 
immense assortment of the newest and 
best home furnishings to be had any- 
where — not only in giving you the bene- 
fit of the special prices heavy buying for 
several stores makes possible — but giv- 
ing you the privilege of selecting all 
you may need with a most convenient 
way of payments. All you have to do 
is to become a charge customer, and then, 
if it's not convenient to pay the bill in 
thirty days — or sixty days — we'll ar- 
range the terms to suit you. Hundreds 
of families in and about Trenton can 
tell you of our satisfactory business 
methods, but it'll suit us even better if 
you'll come and get a personal demon- 
stration of it. — Hurley-Tobin Co., Tren- 
ton, N. J. 

We made a special purchase for this 
great sale — a quantity purchase, which 
means that we got big reductions from 
regular prices. To-day we give you the 
full benefit of our vast buying power. 
In every case comparison will show you 
others' prices are what we say the goods 
are worth, but they are 'way above this 
sale's figures. Come to-day and buy 
your supplies for this spring and sum- 
mer — they won't be priced so low again. 
— Jones Dry Goods Co., Kansas City. 

It is the first housefurnishings sale we 
have held this year — and needless to say, 
we're going to start the year right. Prices 
on housefurnishings dropped when we 
came to Twelfth and Main Streets, years 
ago; we've forced them lower and lower 
every year since we've been here, and 
we're going to stay in the lead during 
1907. — Jones Dry Goods Co., Kansas 
City, Mo. 

A sale so remarkably good that wise 
housekeepers will lay in a stock for at 
least a year ahead — the best sale of the 
kind we ever announced. Every towel 
in the sale is of linen, and there are 
both huck and damask weaves. Plain 
hems and hemstitched ends. Plain white 
and colored borders. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 



HOUSEFURNISHING GOODS 



OF SELLING PHRASES 



633 



ICE 



The ice question in summer is: Will 
I be served promptly and regularly? The 
answer is to be found in placing a stand- 
ing order with The Griffin Ice Co. We 
make it a point to satisfy our customers 
in every way — promptness and regular- 
ity of delivery. A postal brings our 
wagon to your door. — The Griffin Trans- 
fer Co., Omaha, Neb. 

Purity is the feature most important 
to the consumer of ice. Other ice is 
just as cold, perhaps just as clean, and 
perhaps just as cheap, but it may not be 
just as pure. The ice you should use 
should be as good as the water you drink. 
Therefore, Lake Whitney ice is the ice 
to use. The New Haven Ice Co. uses 
exclusively natural ice from Lake Whit- 
ney, and caters especially to household 
trade. Send postcard or telephone and 
agent will call. — New Haven Ice Co., 
New Haven, Conn. 

A hot wave in July is just about as 
certain to arrive as Thanksgiving Day 
to be proclaimed as the last Thursday 
in November. Heat melts ice — people, 
too. But ice melting means cooling off 
the people. You can get it here in 
chunks — chunks as big as you like; blocks, 
if you want 'em; but be sure to order 
in advance, though we're quick at de- 
livering. — The Mountain Ice $ Coal Co., 
Pueblo, Colo. 

On top again. Jack Frost ice. No 
more high prices. Nature makes better 
ice than you can manufacture. It will 
keep your box cooler and dryer. Pure 
ice can only be made from pure water. 
Our reservoir dams are located at Ice- 
dale. Pa., at the head of the Brandywine. 
It is supplied by springs within a radius 
of three miles. Positively no pollution 
above it. Our ice is clean, bright, hard, 
pure and more durable than any other. 
We have the largest organization in the 
city, consequently can assure you a bet- 
ter service. We have purchased the prop- 
erty of Rhoades & Healy, at 14th and 
Scott Streets, and have established an 
office and delivery station for the bene- 
fit of our west side trade. — Consumer's 
Ice § Coal Co., Wilmington, Del. 

Ice. Don't put it off, phone us to- 
day for regular delivery of ice. It's 



so much pleasanter and more healthful 
to have the vegetables, milk, butter and 
table delicacies kept cool and sweet with 
ice — than the other way. Secure a cou- 
pon book now. — John G. Freimann, Al- 
bany, N. Y. 

Time has come when you need ice. 
We are all ready and equipped every 
way to give you prompt and efficient 
service. Our ice comes from Congamond 
Lakes — no purer or better ice in the 
State. Moderate prices, honest weights. 
Write or 'phone and wagon will call. — 
Elm City Ice Co., New Haven, Conn. 

Order ice tickets by telephone. We 
have arranged to deliver ice tickets, com- 
mencing April 1st, by special messenger. 
Our drivers will no longer be supplied 
with tickets. Orders sent by card 
or by telephone to our office will bring 
tickets promptly. Please note that ice 
tickets are sold for spot cash. — Pal- 
metto Ice Co., Columbia, S. C. 

The ice question in summer is: "Will 
I be served promptly and regularly?" 
The answer is to be found in placing 
a standing order with The Mountain Ice 
and Coal Co. We make it a point to 
satisfy our customers in every way — 
purity of ice, full weight, promptness 
and regularity of delivery. A postal or 
phone Main 34 brings our wagon to 
your door. — The Mountain Ice and Coal 
Co., Pueblo, Colo. 

Of all the articles purchased for sum- 
mer use, ice is one of the most impor- 
tant. Pure ice means perfect health. 
Diamond ice is pure, clean, wholesome 
and firm. No danger from germs, and 
it will cool a larger cubic area than any 
other. Twenty-nine Diamond wagons 
mean prompt and satisfactory service. 
Telephone us. — Diamond Ice Co., Wash- 
ington, D. C. 

Talking about ice, you ought to know 
that we supply it in any quantity. Our 
ice is the kind you needn't be afraid 
to make ice water with, as it is made 
from distilled water. It's pure as the 
driven snow. Let us know how much 
you want and when, and we will send 
it promptly. — Davis $ Robinson, Jack- 
sonville, Fla. 



ICE 



634 



ADVERTISERS CYCLOPEDIA 



ICE CREAM 

"Ah! " he said to her, over their ice cream, " it is very 
sweet, but not so sweet as you.'* 

" It is soft," she returned promptly, " but not so soft as 
you." 

"And it is cold" he concluded, " but not so cold as you." 
— Philadelphia Press. 



A couple of spoonsful of our ice cream 
will convince you that it is a product of 
exceptional excellence. It is at once ab- 
solutely pure and of choicest flavor — 
delicious. Made from rich, wholesome 
cream and finest fresh fruit, and contains 
not an atom that is in the smallest de- 
gree deleterious. Quality never varies. 
'Twill tickle the most fastidious palate. 
■ — The Columbus Ice Cream Co., Colum- 
bus, O. 

Keep cool in warm weather. — Isn't it 
delightful to sit in comfort and partake 
of our delicious ice cream on a hot or 
sultry day? So soothing; so refreshing! 
We use nothing but the purest of cream 
and choicest of fruit flavors. Adhering 
strictly to this has attracted to us a 
discriminating patronage. 

Strawberry and chocolate ice cream. 
We are serving strawberry and chocolate 
ice cream which we believe cannot be 
equaled anywhere, at least at the price 
we charge. Our strawberry is flavored 
with the very best native berries, care- 
fully picked over and crushed by our- 
selves, the flavor they impart to our ice 
cream is delicate and delicious. 10 
cents. Our chocolate is absolutely dis- 
tinct from any chocolate ice cream made 
anywhere to-day. It is full, rich, per- 
fect in flavor and is acknowledged by 
lovers of this flavor to be the best they 
ever tasted, from the Atlantic to the 
Pacific. 10 cents. — The Two Cooper 
Drug Stores, Plymouth, Mass. 

Sundaes are delicious confections. Fruit 
syrup or ice cream. Probably you 
know them well. Who invented them is 
uncertain, but you can get the best at 
our fountain. If you have never tried 
one, you owe yourself a treat, and we 
envy you the new pleasure in store 
for you. — Towne, Secombe fy Allison, San 
Bernardino, Cal. 

Ice cream. Take a barrel home to 
the children. Pure ice cream is good 
for the children. It is refreshing, nour- 
ishing and healthful. They will enjoy 
it, too. Balduff's little barrels of ice 



cream are filled with three flavors of 
ice cream. Made from pure, sweet 
cream received direct every morning 
from Balduff's private dairy station. It 
is highly flavored with pure flavors and 
packed in the little barrels so that they 
will keep hard for a long time on a hot 
day. — Balduf, Omaha, Neb. 

Ice cream. There's such a difference in 
ice cream that anyone who has tasted 
Watson's always insists on getting it. 
That is why we are so careful to have 
all our ice cream right up to standard. 
Ask for Watson's. Your dealer should 
have it. Brick ice cream sold at all our 
stores. — Watson's, Winnipeg, Can. 

Strawberry college ice as served at our 
fountain is most delicious. Fresh, ripe 
strawberries crushed and served with our 
"Cooper quality " ice cream make a com- 
bination both tempting and satisfying in 
the extreme. Everything served at our 
fountain is of the highest quality, pre- 
pared in the most painstaking manner, 
and guaranteed to please the palate or 
no money. — The Cooper Drug Co., Ply- 
mouth, Mass. 

A good dessert diminishes the disap- 
pointment of a hurriedly prepared menu 
— it increases the enjoyment of the most 
elaborate dinner. Our ice cream makes 
a delicious dessert. It is pure, whole- 
some, and we take pride in maintaining 
quality unsurpassed in frozen dainties. 
Easy to get. Convenient to serve. — The 
Palm, Spokane, Wash. 

We stand for purity of food stan- 
dards, and give our hearty indorsement 
to all "pure food laws." Aside from 
richness of taste and delicacy of flavor, 
we desire to impress upon our customers 
the purity, wholesomeness, digestibility 
and healthfulness of our products. We 
know they are pure. Every ingredient 
is tested for its purity and nourishing 
quality. You just try one order and 
there will be no room for argument. 
Special prices for charitable purposes. 
—Pure Food Ice Cream Mfg. Co., Jack- 
sonville, Fla. 



ICE CREAM 



OF SELLING PHRASES 



635 



Strawberries and ice cream for dessert 
is the ideal palate tickler for a summer 
or spring dinner. We will serve it to 
you at our ice cream parlors or send 
you ice cream in any flavor or in any 
quantity desired, and delivered at your 
door. — Bagsdale $ Everhart, Sherman. 

You simply can't think of anything 
more appetizing and delicious than a 
plate of our ice cream or water ice — 
unless it's two plates. And your initial 
spoonful will call loudly for more. 
Others have said it — you will say it 
when you have tasted and tested Rags- 
dale & Everhart's cream. Glad to have 
your opinion first time you're this way. 
Order by mail or 'phone. Try a sam- 
ple at the People's Pharmacy.— i?a<7S- 
dale fy Everhart, Sherman, Texas. 

Brick ice cream for sale at our stores. 
Our ice cream will be found up to our 
regular high standard of excellence, and 
this at a time when many find it im- , 
possible to obtain cream, speaks volumes. 
We have made arrangements whereby 
we can obtain plenty of cream all sum- 
mer. — Watson's, Winnipeg, Can. 

My ice cream is absolutely pure. Ice 
cream — good ice cream — is recommended 
by physicians the world over as a food, 
which, for the purpose of keeping the 
stomach toned up and the nerves in 
shape, cannot be duplicated. Any taste 
suited. — F. E. Kruse, Binghamton, N. Y. 

Superior quality of ice cream is soon 
appreciated, as shown by the increased 
demand for our ice cream in the short 
time we have been catering to the family 
trade. When you wish to serve pure, 
smooth ice cream call Main 500. — The 
Palm, Spokane, Wash. 

Four degrees below zero inside a 
package of Busy Bee Perfect Ice Cream. 
The coldness of the cream is only a 
small part of its goodness that comes 
only from pure, rich cream and the 
juice of ripe selected fruits. — The Busy 
Bee, Columbus, O. 

Fruited ice cream. Pure, rich ice 
cream, our own make, with crushed fruit 
dressing. The most delicious and satis- 
fying combination. Try this dish at 
our fountain. — Towne, Secombe $ Alli- 
son, San Bernardino, Cal. 

Thank you kindly for the fine trade 
you gave us on the ever glorious Fourth. 
And although terribly tired out, we de- 
sire to say to you, that the place where 
all the good ice cream consumed yester- 
day, came from, is still open and hopes 
for a continuance of your favors. — Hall 
$ Co., Binghamton, N. Y. 

ICE C 



There are as many grades of ice cream 
sold in Columbus as there are makers. 
Most dealers make more than one grade, 
but it has been the policy of the Busy 
Bee to make but one grade, and that 
the very best. We use nothing but rich 
cream, pure sugar and flavor. No milk, 
cornstarch or gelatine in Busy Bee 
creams, and no chance of a mistake in 
getting second quality cream. 

People once had an idea that ice cream 
was for summer only. It's different now; 
and if you want something new, make 
some Nutro-Crisp ice cream. It has a 
peachy flavor, and at the same time re- 
minds you of Nesselrode pudding. Now 
we know you'll try it. — T. E. Burns Corn- 
pang, Knoxville, Tenn. 

Special Sunday Dinner Desserts. — Our 
Neapolitan ice creams are made special 
to your order. The choice of flavors 
for your special blending may include 
any three creams and an ice. Some of 
the favorite creams are peach, bisque, 
nougat, pistachio, caramel, chocolate, 
strawberry and vanilla. The favorite 
ices are lemon, orange, pineapple, straw- 
berry and tutti-frutti. Each brick of 
Neapolitan is wrapped in waxed paper, 
placed in a cardboard box and packed in 
a special freezer that requires no con- 
tact with the salty ice or water when 
serving the cream. Six good sized slices 
can be cut from a quart brick. Nea- 
politan creams are 50c per quart, $1.75 
per gallon. Plain bulk creams are 40c 
per quart, $1.25 per gallon. — The Busy 
Bee, Columbus, O. 

Ice cream. — With complete satisfaction 
in every spoonful — that's the only kind 
we make. It has that smooth, rich taste 
of pure Jersey cream; the flavor is the 
best vanilla bean and choice crushed 
'fruits. — The Columbus Ice Cream Co., 
Columbus, O. 

Keep cool in warm weather. — Isn't it 
delightful to sit in comfort and par- 
take of our delicious ice cream on a hot 
or sultry day? So soothing; so refresh- 
ing! We use nothing but the purest of 
cream and choicest of fruit flavors. Ad- 
hering strictly to this has attracted to 
us a discriminating patronage. — Frank- 
lin's, Salt Lake City, Utah. 

Your Sunday Dessert.— What shall it 
be and where shall it come from ? Wiley's, 
if you'd like a dessert that would be in 
keeping with your good dinner. — Wiley's, 
Atlanta, Ga. 

You can't fool all the people all the 
time. They know that the ice cream 
that comes from my place is the best 
and that neighbors and friends all en- 
joy it.— Fred Kruse, Binghamton, N. Y. 
REAM 



636 



ADVERTISERS CYCLOPEDIA 



There is nothing so cooling and re- 
freshing as a dish of Busy Bee perfect 
ice cream. It is made with pure, rich 
cream, flavored with the finest vanilla 
and juice of ripe, choice fruits. For your 
picnic or an afternoon at the park, take 
a brick of our Neapolitan. — The Busy 
Bee, Columbus, O. 

With complete satisfaction in every 
spoonful — that's the only kind of ice 
cream we make. It has that smooth, rich 
taste of pure Jersey cream; the flavor 
is the best vanilla bean and choice 
crushed fruits. 

A drop of flavor is a small thing, 
but it makes a great difference in the 
taste of ice cream or ices. That's why 
our ice cream is in such demand, because 
every quart of it is made under our su- 
pervision and we know how. Then you 
are sure of its purity as nothing but rich 
Jersey cream, flavored with pure fruit 
juices or vanilla bean is ever used in the 
making. Can't we send you a trial or- 
der? 500 different flavors and combina- 
tions. Special designs and emblems for 
every occasion. 

Picture of happiness that is produced 
by ordering our ice cream. "We deliver 
any flavor in any form to any part of 
the city. Nothing more healthful for 
the children than our pure, smooth ice 
cream. We would be pleased to re- 
ceive your order for dinner to-day. — The 
Palm, Spokane, Wash. 

Let your next dessert be one of our 
frozen dainties. — For the reception, the 
swell dinner and for all occasions that 
require a dessert, your selection could 
not be better. It will be in keeping 
with your elegant menu. Our ice cream 
and ices are simply delicious — in fact, 
the best that can be produced from the 
purest cream and finest ripe fruit juices. 

Ice cream lusciousness for the Sunday 
dinner is assured by ordering a quart 
of Busy Bee peach ice cream; the most 
delicious combination of peaches and 
cream. Ripe, choice peaches are frozen 
with thick, fine flavored Jersey cream, 
and the result is a dessert that for fla- 
vor and creamy richness is unrivaled. — 
The Busy Bee, Columbus, O. 

Freel's O. K. ice cream. I have started 
a wagon which will visit all portions of 
the city, supplying best grade of ice 
cream ordered by 'phone or direct from 
wagon. Other goods — bread, pies, cakes 
— will also be delivered by this wagon 
when ordered by 'phone, but the wagon 
will carry ice cream only unless ordered 
specially. — O. K. Freel, Alliance, O. 

There's a difference in ice cream as in 
everything else. The cream we are plac- 



ing before the public is beyond question 
absolutely pure. It's made under the 
personal supervision of an expert, with 
as much thought and care as though 
made right in the home. This is worth 
a great deal to people who like to be 
sure about what they are getting. — T. S. 
Lawrence, Norfolk, Va. 

Crushed strawberry ice cream made 
with the fresh fruit. There is nothing 
so altogether fine and exquisite in flavor 
as crushed strawberry ice cream. — The 
Busy Bee, Columbus, 0. 

Treat yourself and your family to 
some of our delicious ice cream. It's 
purity and richness surpass that made 
by any other house. Every process of 
the making is done in absolutely clean 
vessels and all the high quality of the 
fine ingredients we use are retained. — • 
Spokane Bakery and Confectionery Co., 
Spokane, Wash. 

Now try our ice cream! It cools and 
invigorates. You can eat all you want of 
it without fear, because it's pure and 
good. And it's rich, too — you never ate 
richer. Many, many flavors — the pop- 
ular ones — ready to serve at your bid- 
ding — at our cool rooms or at your own 
house. — Fox fy Adams, Bangor, Me. 

Strawberry ice cream. The choicest se- 
lected strawberries and bananas make 
these two flavors of our cream especially 
fine. Our pineapple, vanilla, chocolate 
and others are the best of their kind. 

Ice cream weather ! And that means 
that we do not intend that our output 
will suffer this year by contrast, any 
more than formerly. French Delmonico 
a specialty. Maple frappe is something 
new and delicious. It is original with us, 
and if your lawn party or reception 
doesn't have it on the menu card, you 
have deprived your guests of a tooth- 
some bite. — Hall $ Co., Binghamton. 

That superb ice cream. The one every- 
body praised last year, but better this 
season, if possible, than ever before. 
Made from rich, pure cream, flavored 
with real fruit flavors. We make it 
ourselves and we do not believe ice 
cream could be more wholesome and de- 
licious. Try it at the fountain. Served 
plain or with our sparkling ice cream 
sodas. — Sawyer's Pharmacy, Schenectady. 

"How do you always make it so good ? " 
— Scores of people have asked us that 
about our ice cream. The secret of it 
all lies in using very purest of cream, 
flavoring, etc., in freezing it thoroughly 
and in serving it daintily. Whenever 
you want ice cream — at home or down 
town — we'll serve you promptly. — Fox 
$ Adams, Bangor, Me. 



ICE CREAM 



OF SELLING PHRAS ES 

A very agreeable surprise is in store 
for anyone who has not yet tasted our 
ice cream. No one can help but be de- 
lighted with this pure cream, true-fruit- 
flavored ice cream. We deliver ice cream 
anywhere exactly on time as ordered and 
in any quantity. — Toivne, Secombe $• 
Allison, San Bernardino, Col. 

You never get tired of our delightful 
ice cream, made from purest ingredients; 
It's always of a uniformly high quality. 
Absolutely pure, wholesome and delicious. 
All flavors of selected fruit juices — 
cooling, refreshing, soothing. Try it 
once, and — well, no more need be said. 
If you want something fine in ice cream, 
order from us next time. 40c quart 
delivered. — Hoefler Ice Cream Co., Buf- 
falo, N. Y. 

The ice cream we make is rich, smooth 
and wholesome. Pure country cream and 
natural fruit flavoring. Long experi- 
ence in the art of cream making, a de- 
sire to establish an enduring business 
by giving you the best that can be pro- 
duced. This explains why K. & E. ice 
cream is becoming so popular and gives 
such universal satisfaction. — Kleeman <$; 
Enos, Spokane, Wash. 

Ice cream to be healthful, must be 
pure. Pure ice cream must be made 
from pure cream, pure flavor and the 
best grade of sugar. Nothing else is 
required when the above is used. Avoid 
imitations made from milk, cornstarch, 
sea moss and various coloring matter. 
Hygeia is purity of the highest standard. 
Ask for it. Served at all leading foun- 
tains. Made by Tacoma Hygeia Milk 
Co., Tacoma, Wash. 

Pure, sanitary is every product we put 
out. Our ice cream is the finest manu- 
factured in the city. Unexcelled for 
table use, socials and parties. Prompt 
deliveries at any time and place. We 
deliver the richest and most sanitary milk 
and cream in the valley, with daily de- 
liveries. — A . Doyle $ Co., Saginaw, Mich. 

Much obliged for the big response to 
our Saturday special. We will try it and 
keep making them better and better all 
the time. When you have that little 
lawn party you have been thinking about, 
don't forget that it will be hardly com- 
plete without our ice cream. — Hall <$; Co., 
Binghamton, N. Y. 

Hildebrecht's ice cream is smooth, but 
not of the smoothness which tells of ar- 



637 



tificiai endeavor. It's rich, with the rich- 
ness of pasteurized cream from a regis- 
tered Jersey diary, and ideal making. 
It's pure— absolutely. It tells, with the 
first spoonful you taste, of the efforts 
we put forth to make it the synonym 
of unexcelled and unapproached good- 
ness. Have you tried it?— II ildebrecht 
Catering Co., Trenton, N. J. 

What is more delicious as a dessert 
at home or picnic than our deliciously 
pure ice cream? Orders, whether they 
be large or small receive our prompt 
and careful attention, assuring perfect 
satisfaction in every instance. Don't 
forget that we are also prepared to fill 
all orders for the richest cream and sweet 
milk. — Erie County Milk Association, 
Erie, Pa. 

If your children love ice cream why 
not order the ice cream that is made 
of thick, rich cream and is absolutely 
pure? 

There is no more refreshing, nutritious 
and palatable summer food than pure 
ice cream. Children thrive on it, fever 
patients find it a splendid diet, doctors 
recommend it, and we make it out of 
pure, rich cream, the best of sugar, the 
finest of vanilla and the juice of ripe, 
selected fruits. It's a pity to have any- 
thing so good as ice cream made with 
half milk, gelatine or cornstarch. — The 
Busy Bee, Columbus, O. 

She smiles with delight and so do all 
the patrons at Lilly's Ice Cream Parlors, 
where ice cream is served that is cal- 
culated to tickle even the most fastidious 
taste, made from the very purest and 
choicest of cream and fruit flavors, con- 
taining nothing in the smallest degree 
unhealthful. It is both delicious and 
wholesome. — Lilly's Victoria, B. C. 

A drop of flavor is a small thing, but 
it makes a great difference in the taste 
of ice cream or ices. That's why our 
ice cream is in such demand, because 
every quart of it is made under our su- 
pervision and we know how. Then you 
are sure of its purity as nothing but 
rich Jersey cream, flavored with pure 
fruit juices or vanilla bean is ever used 
in the making. Can't we send you a 
trial order? 500 different flavors and 
combinations. Special designs and em- 
blems for every occasion. — The Colum- 
bus Ice Cream Co., Columbus, 0. 



ICE CREAM 



638 



ADVERTISERS CYCLOPEDIA 



INFANTS' WEAR 



Promptly Adopted. — " You want me to suggest a name 
for your baby, do you? " 

" Yes, for both of them" 

" What! Twins! " 

" Yes." 

" Gee! " 

" Good idea! I'll name the other one Whiz." — Chicago 
Tribune. 



Little folks' dresses You'll save many- 
carfares by getting to the children's 
store to-day. The news in particular 
concerns dresses, and they are decidedly 
underpriced. — Simpson Crawford Co., 
New York. 

Little folks' spring wear. — The days 
are getting brighter for little ones to 
commence to live out of doors and we 
are prepared as never before to dress 
them for any and every occasion and at 
a cost so small that they may as well 
wear pretty things as plain. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

Juvenile attire. Announce the opening 
display of their spring and summer stock 
of apparel for little ladies and gentle- 
men, the variety, exclusiveness and qual- 
ity of which cannot be equaled in any 
shop. — M. Bloch, New York City. 

Infants' wear. Special exhibit of hand 
made goods — the finest and most elabor- 
ate ever shown in this country, the choic- 
est products of Europe and America — ■ 
in a largeness of assortment and range 
of prices unequaled by any other es- 
tablishment in the world. — Best §• Co., 
New York City. 

If to-morrow turns out to be a hot day 
you will wish you had one of these cool 
little piazza frocks. — Wanamaker's, Phil- 
adelphia, Pa. 

Stockings for baby. — Hosiery counters 
have just the daintiest, prettiest hosiery 
for dimpled tiny feet. — Sibley, Lindsay 
§• Curr Co., Rochester, N. Y. 

Vacation dresses. — Girls going to the 
beach? Have plenty of wash dresses for 
them. Costs little to buy them already to 
put on, at Magnin's. Dresses for girls 
of all sizes. — I. Magnin $ Co., Los An- 
geles, Cal. 

Each week brings forth new ideas and 
new styles, for the little ones and particu- 
lar mothers are truly captured with the 
taste and daintiness combined in the 
many articles of apparel for the chil- 

INFANTS' 



dren's wardrobe. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

The new infants' wear department oc- 
cupies a greater portion of the space 
formerly devoted to the upholstery sec- 
tion. A study of this department — of 
the general arrangement, fixtures and 
amount of space devoted to the exclusive 
selling of infants' apparel — will tell you 
how well the little monarchs of the home 
are going to be looked after at the Howe 
& Stetson stores. There was a time 
when " style " received very little atten- 
tion from the makers of infants' wear. 
Anything seemed to go as long as it was 
warm and comfortable. Things are dif- 
ferent now, and mothers are fully as 
particular about the style and general 
appearance of baby's dress as their own. 
The prettiest and best things in infants' 
wear are shown in the garments that 
form the stock of this department. 
Dainty dresses, coats that are serviceable 
and pretty, and scores of different ideas 
in neat caps and bonnets, as well as the 
hundred other things that baby needs, 
will be found in this new baby-land of 
ours. — Howe $ Stetson, New Haven. 

From the Infants' Department comes 
news of pretty wear. — Just because he 
cr she is the prettiest babe ever born is 
no reason why this dainty wear should 
not be necessary, for his or her beauty 
must be adorned sometimes, and we have 
prepared appropriate parlors for dis- 
playing the apparel properly. It is 
worth while just seeing the fascinating 
assortments. — Abraham §• Straus, Brook- 
lyn, N. Y. 

There's nothing like comfortable cloth- 
ing for the tiny ones. Here we show you 
a complete line, a fresh new stock of 
knitted, flannel and muslin wear for 
them. Everything for the youngster who 
wears flannel, especially. Our prices are 
below the average, the character of the 
merchandise above. — The Mellon Store, 
Oklahoma, O. T. 
WEAR 



OF SELLING PHRASES 



639 



More and more mothers are learning 
to depend upon this store for their in- 
fants' wear needs. We keep a full sup- 
ply constantly on hand and we save the 
mother all the worry and bother of the 
making as well as a good deal of the 
cost. — Bedlick's, Fresno, Cal. 

An unparalleled array of infants' im- 
ported model bonnets, coats and dresses; 
garments of fairy-like delicacy of de- 
sign and workmanship, embodying the 
most superlative creations of the best 
work rooms, both at home and abroad. — 
Mandel Bros., Chicago, III. 

We are enlarging our line of infants' 
shoes constantly so that it embraces all 
the best shoes made for infants. And 
we are confident that we offer unexcelled 
values. — C. M. Staub Shoe Co., Los An- 
geles, Cal. 

Keep baby cool. — Dress it in attire 
suitable to the weather and avoid prickly 
heat and other warm weather baby ills. 
The daintiest and cutest styles of sum- 
mer apparel can be obtained here at 
trifling cost. — Kaufmann's, Pittsburg. 

We are now showing our new lines of 
children's bonnets. They are the hand- 
somest and most dressy little creations 
that can be found, in the richest ma- 
terials, trimmed in dainty laces, ribbon, 
chiffon and furs, with silk embroidery. — 
Olds, Wortman <§• King, Portland, Ore. 

In no other store is our stock of in- 
fants' requirements duplicated. Every 
need of the baby is supplied here, from 
wearing apparel to toilet accessories. 
Grades from the inexpensive articles of 
simple service to the most elaborate pro- 
ductions embodying rich material and 
fine handiwork. Well-made, attractive 
and serviceable. — Best $ Co., New York. 

Infants' outfitting. Our popular priced 
articles are better known to the gen- 
eral public than our fine and dainty hand- 
made goods. These we have in greater 
profusion than any other establishment. 
Layettes, hand-made dresses, fine coats 
and all the delicate and beautiful acces- 
sories to an infant's outfit can also be 
found in a plentitude unknown elsewhere. 
No one carries finer and more elaborate 
goods, and our range of prices is so 
varied as to include grades as reasonable 
in price as is consistent with true econ- 
omy. Your attention is called to our 
exhibit of fine hand-made articles for 
infants' wear. — Best <f- Co., New York. 

New things for little tots. — All the new 
attire for the little tots is ready at the 
infants' store. Everything is fresh and 
tipped with a touch of daintiness. — Sib- 
ley, Lindsay <g- Curr Co., Rochester. 

INFANTS' 



Frocks for baby boys.— Wash dresses, 
of course — Gingham and pique. Mostly 
Russian suits. Some are made with trou- 
sers, some without— and lots of mothers 
get these for baby girls.— Wanamakefs, 
Philadelphia, Pa. 

Baby store bargains.— A wide and va- 
rious gathering of pretty dresses and 
other wear for very little people — dainty 
as such dresses need be, lower priced 
than such garments are elsewherei. — 
Abraham % Straus, Brooklyn, N. Y. 

For the little people. — There never 
were more truly charming materials. Just 
a sight of them gives one a sewing fever. 
It's like fancy work, or play, making up 
the lovely things that are attainable by 
the mother who appreciates the possibili- 
ties of exquisitely dainty weaves, de- 
signs and colorings. — Geo. B. Peck Dry 
Goods Co., Kansas City, Mo. 

Every warm day brings a throng of 
mothers here to choose a pretty Hale 
poke bonnet for the little folks. You 
better not wait longer, for there won't 
be a one left if the present rush keeps 
up. Come in pink and light blue, made 
of nice pique with lawn ruffles and dots, 
Quite surprising how such a pretty little 
bonnet can be sold for 25c. — Hale's, Los 
Angeles, Cal. 

Comfort and daintiness were particu- 
larly looked to in selecting things for 
baby. And still the prices have been 
kept so low as to keep us on the jump 
to wait on customers. — Rosenbaum Com- 
pany, Pittsburg, Pa. 

Infants' department in the west aisle 
will be a spot of lively interest for 
mothers to-morrow. Don't imagine these 
new lines are not stylish, becoming and 
entirely worthy because they are low 
priced. — Burke, FitzSimons, Hone <§• Co., 
Rochester, N. Y. 

You cannot imagine the dainty little 
styles and variety of pretty footwear 
that we have grouped together for ba- 
bies. It makes no difference what color 
or leather you wish, or whether baby's 
foot is thin or chubby, we can fit them; 
weak or delicate ankles are properly 
taken care of. Soft soles or moccasins 
in all the pretty shades of colors.— Bye k 
Bros $ Co., Atlanta, Ga. 

You know as well as we, that a daily 
airing is a mighty fine thing for baby's 
health. So these robes for the baby's 
carriage should interest you. — Joseph 
Home Co., Pittsburg, Pa. 

Here are little sleeping suits for tots 
(with feet), so that they can't get cold 
if they kick the clothes off.— Stone, 
Fisher § Lane, Tacoma, Wash. 
WEAR 



640 



ADVERTISERS CYCLOPEDIA 



Our lilliputian corner is stocked with 
every staple and novelty for baby and 
children up to five years of age. Every 
garment is made of good material and 
even the cheapest grades are selected 
with much care and taste. — A. Hambur- 
ger $ Sons, Los Angeles, Cal. 

Now that the older children are off 
at school the very little people must 
come in for their share of fall fixing. 
Ready in the baby store ! Here is wide 
assortment of dainty, serviceable dress, 
and such little prices that mothers won- 
der how we can do it. Couldn't if we 
didn't do so much. — Abraham fy Straus, 
Brooklyn, N. Y. 

Some of the daintiest little garments 
for infants' outer wear you ever saw — 
charming little coats that make us want 
the baby right here to try them on; 
darling little garments in the delicate 
shades that the baby must have; a great 
big supply of them at prices that are 
littler than the little wraps. — Jones Dry 
Goods Co., Kansas City, Mo. 

The utmost comfort of the white 
bearskin coats for little children will ap- 
peal to appreciative mothers, for the 
sight of a wee, rosy face above the 
snowy fur would be irresistible. There 
are white shaggy hats, too, which accord 
perfectly with such a coat, and they 
are simply trimmed with ribbon with 
plump rosettes attached to the long ties 
to keep the tiny ears warm. These white 
coats are shown in several varieties, 
the very shaggy ones, which would give 
the small tot the appearance of a furry 
bear, and those of softer texture with a 
silky finish, which would be equally 
smart and becoming. — Woodward <$• La- 
throp, Washington, D. C. 

Hawkins' infants' anatomical shoe sup- 
ports the delicate anatomy of baby's foot 
allowing it to grow as nature intended. 
Made in the prettiest shapes and styles 
and of the best material. Costs no more 
than others. — The Hawkins Shoe Co., 
South Norwalk, Conn. 

Each season we bring over from 
France some of the very daintiest baby 
garments adding them to our stock of 
the finest wear that is made on this 
side of the water. The peasant women 
who seem to be born with a love of the 
artistic and skill in needle work, make 
them in their homes, and it is because 
of the comparatively small cost of having 
them done in this way that we can get 
them to sell for such reasonable prices. 
The dresses are mostly the loose fitting 
styles, that, of course, being best for the 
growing baby. They are made of the 
finest, sheer nainsook. Some are plain 

INFANTS' 



little slips; others have frills and fluffs 
and lace or hand-made English embroid- 
ery. These wee dresses must be seen to 
be appreciated. The prices are specially 
low for such articles^ — Fred Loeser fy 
Co., Brooklyn, N. Y. 

Clothe the baby rightly and you foster 
a proper pride in its welfare. That 
the best baby wear in town is sold here 
is a truth that is accepted by hundreds 
of careful mothers in Brooklyn — and 
that the prices are smaller than else- 
where is also incontestable. — Abraham 
fy Straus, Brooklyn, N. Y. 

For wee babies. — No other Southern 
California store shows such a varied 
collection of rich and dainty garments 
for the wee ones. The entire list of 
clothing wants is covered. — /. Maguire <$; 
Co., Los Angeles, Cal. 

Replenish baby's summer outfit here, 
to-morrow, at little cost. The most eco- 
nomical mother will not hesitate to buy 
baby a new dress when she sees how 
good and little priced these are to-mor- 
row. — Abraham $ Straus, Brooklyn. 

Brooklyn mothers come here with ab- 
solute confidence, knowing that the ma- 
terial is right, the making perfect and 
the prices very, very small indeed. — 
Abraham fy Straus, Brooklyn, N. Y. 

Baby caps. Quaint, cunning baby 
caps, made of silk — copied direct from 
the French. Tucked, shirred, hand em- 
broidered, trimmed with lace. From 
baby sizes up to 3 years. Such fine, beau- 
tiful caps are not to be found in the 
city for the money. 50c to $1.75. — 
S chipper fy Block, Peoria, III. 

Hundreds of dainty little garments 
were sold yesterday as mothers were 
quick to appreciate the fine qualities at 
the little sale prices. The selection to- 
day is complete, no trouble to choose 
from this charming collection. — Geo. B. 
Peck, Kansas City, Mo. 

A baby's soliloquy: Why is this thing 
around my neck so stiff and hard — 
feels like lots of pin-pricks? Why must 
I look like a barrel — with all these ruf- 
fles on my frock? Why does mother slap 
my fingers when I put them through 
those holes big people call embroidery? 
Why do they expect me to be sweet- 
tempered when they put ugly thick things 
on me some days? Here are frocks to 
suit a baby — soft, fine nainsook and 
lawn. Little yokes of fine tucks, em- 
broidery and lace — with no holes for 
baby fingers; little frill at neck and 
sleeves; cute dresses for dear babies. A 
third under regular prices because the 
maker wanted to keep his factory busy. 
— Wanamaker, Philadelphia, Pa. 
WEAR 



OF SELLING PHRASES 



641 



We realize that there is no one more 
important in the home life than "the 
Baby." We believe the home of his or 
her dresses should be as attractive as 
it is convenient, with the best assortment 
possible and at the little prices. We 
believe that store is here. — Abraham Sj; 
Straus, Brooklyn, N. Y. 

Pretty little dresses for pretty little 
babies at pretty little prices. — The Edw. 
JLalley Co., New Haven, Conn. 

For the Very Little Folk. We are 
splendidly equipped in the way of pro- 
viding the daintiest and prettiest of gar- 
ments for babies — a question that lies 
very near the mother's heart. — Wana- 
maker's, New York. 

Get the Baby Out Doors into the fresh 
air — but not until you have all the prop- 
er fixings. If you have just taken off 
the knitted bootees remember that at 
25c we are selling the softest little kid 
shoes — the regular 3oc kind; there are 
baby blues and a soft, delicate pink that 
are particularly pretty; black and white. 
— N. Snellenburg <§• Co., Philadelphia. 

In That Babies' Corner. Some very 
special values that will appeal to every 
economical mother — you'll find in this 
popular corner everything for the baby's 
comfort at the very littlest prices. — 
Emery, Bird, Thayer Co., Kansas City. 

Baby caps. Here is the ad man's hard- 
est job to-day — telling about these beau- 
tiful Baby Caps so much underprice. 
Enough to say the whole vocabulary with 
a meaning bordering on pretty, "dainty," 
"artistic," "lovely," "cute," etc., would 
not be too strong to apply in describ- 
ing the caps which comprise these as- 
sortments made up for a special sale to- 
morrow. — Davison-Paxon-Stokes Co., At- 
lanta, Ga. 

When one speaks of gifts or clothes 
for the baby you quite naturally think 
of that Babies' Corner at Emery, Bird, 
Thayer's — the one place in Kansas City 
where you can obtain for the baby any- 
thing from "bootee to bonnet" — not only 
in apparel, but many smart and clever 
novelties that cannot be found elsewhere. 
— Emery, Bird, Thayer Co., Kansas City. 

So tremendous has been the increase 
in the business of this Baby Wear Store 
that the reconstruction of a short time 
ago, giving additional room, has added 
hardly enough to display the immense 
variety of dresses, coats, bonnets, etc. — 
Abraham § Straus, Brooklyn, N. Y. 

An occasional out-door promenade is 
as necessary now as in July — nor shall 
baby be less modishly dressed than 
mother. Therefore, these timely sugges- 

INFANTS' 



tions from this best baby-outfitting 
store.— Straicbridge $ Clothier, Philadel- 
phia, Pa. 

The preparation of layettes for babies 
nowadays involves so much labor and 
such an expenditure of time that women 
are rapidly realizing the wisdom of buy- 
ing infants' outfits already made, as they 
are far daintier in stitching and finish 
than the home-sewed articles. — Wood- 
ward § Lothrop, Washington, D. C. 

Jack Frost isn't cruel — he's a dispenser 
of the best health-tonic known — all you 
have to do, to keep baby well, is to pro- 
vide comfortable clothing. But the baby 
deserves more than comfort, so all these 
things are pretty — and some are far un- 
der price.— Gimbel Bros., Philadelphia. 

With cooler weather comes the neces- 
sity for heavier clothing. New things in 
Infants' and Little Children's Wear are 
arriving daily. Dainty, practical goods* 
made right here in America, and rich 
and beautiful creations brought from 
Paris. — Woodward § Lothrop, Washing- 
ton, D. C. 

White bear skin is one of the many 
novelties, and really nothing could be 
prettier for winter wear, as it gives the 
child the appearance of being warmly 
and richly clad, and at a small outlay.— 
The Crescent, Spokane, Wash. 

Baby Coats and Bonnets. — A clear- 
ance at close prices. Here's a chance 
to get a coat for baby to wear at the 
seashore, and pay less than half the orig- 
inal price for it. And there are dainty 
little bonnets for his lordship also. It's 
a great economy event for Brooklyn 
mothers. — Abraham $ Straus, Brooklyn. 

For Baby, these days we have the 
coolest and prettiest Dresses, and all 
sorts of Gowns and Waists for children, 
at extremely little prices. This list will 
prove interesting to mothers. — Abraham 
$ Straus, Brooklyn. 

Baby's soft little body needs tender 
care — needs the best there is to cover it. 
We have everything that the little one 
needs. — Both Bros., West Superior. 

French baby-clothes.— The baby store 
is brimful of them — sticking out of the 
drawers, bobbing up and down on the 
racks, and smiling at you from glass 
cases — the sweetest, daintiest baby- 
clothes in the world. — Wanamaker's, 
Philadelphia. 

The baby's outfittings. — Just a hint 
from the Baby Store of the smart wear 
that we have for Brooklyn's little people. 
A hint of the small prices that bring 
Brooklyn's economical mothers here al- 
ways. — Abraham $ Straus, Brooklyn. 
WEAR 



642 



ADVERTISERS CYCLOPEDIA 



Baby needs. — Dean looks out for the 
needs of the newcomers. Puff boxes, 
powder puffs, teething rings, combs and 
brushes, fine soaps, soft wash rags, and 
everything else and at much lower prices 
than other stores. — Dean's, Los Angeles. 

Infants' outfits as white as snow. This 
annual sale of infants' wear is a fixed 
bargain feature, which saving parents 
recognize as a time when prices are much 
lower than the garments could be made 
for at home. The sheerest of dainty 
linens and lawns, nainsooks, and mus- 
lins for foundation fabrics, trimmed with 
the daintiest of ribbons and the filmiest 
of laces, hemstitching and embroideries. 
There are so many charming innovations 
you'll be captivated by them. — The Pal- 
ace, Spokane, Wash. 

Everything for baby — that describes 
the offerings in our infants' department; 
and a daintier collection of baby things 
could not well be imagined. — Strawbridge 
fy Clothier, Philadelphia. 

Children's wear prices in your favor. 
— Whatever the smaller girl needs — the 
small boy, too — by way of attire for sum- 
mer is here in such assortment as no- 
where else. Further, it's good. Still 
further, it's remarkably low in price. — 
Hochschild, Kohn <|- Co., Baltimore. 

Special sale of children's dresses. — In 
the lilliputian department, on the second 
floor, where small humanity is completely 
clothed, we offer a special sale of chil- 
dren's dresses. Each garment is dainty 
and well made. This sale offers the 
choice of various qualities and styles; 
every one pleasing. — Jacoby Bros., Los 
Angeles, Cal. 

It's coming Fall and all mothers will 
be wanting new things for the little 
small folks to wear. Few mothers can 
make garments so dainty and pretty. 
No mother can make at so little expense 
the things that babies must have to wear. 
— Boston Store, Schenectady, N. Y. 

The maker, after much coaxing, agreed 
to give us 35 dozen of those fresh little 
frocks, straight from his regular stock, 
so that we can sell them for about a 
third less than usual. Won't busy moth- 
ers jump at them, though? — Wanamaker, 
Philadelphia, Pa. 

Here are his new fall clothes — that 
is, the Coats, and Caps, and Bonnets 
that he'll need when October breezes 
have a nip in them — possibly even sooner. 
Every mother will admit that these new 
things are as charming as they're spick 
and span. And she can pay practically 
whatever she likes — price-ranges are 

INFANTS' 



amply broad: At 50c to $3 each. — 
Wanamaker, New York, N. Y. 

Baby Goods. — Mothers, have you been 
to our store to see the many things we 
have to make your baby well dressed 
and comfortable? No mother wants to 
skimp her baby's outfit. But every wise 
mother is economical, and when the 
pretty, stylish baby outfittings are to be 
had at such appealing prices as we are 
offering this week she is quick to take 
advantage. 

Each garment is finished with that 
care that makes glad the heart of every 
mother. From the plain little slips to 
the fancy, lace trimmed dresses, you 
will find the best of workmanship. — The 
Blakely Dry Goods Co., Spokane, Wash. 

Baby's Runabout Dresses and Hats. — 
The finest bargains to-morrow for the 
baby. Little Chambray Frocks and 
Lawn Hats, or hats to match dresses. 
Indeed baby may be quite as stylish as 
mother — with her one color dress scheme. 
— Snellenburg's, Philadelphia, Pa. 

Here are wondrous reductions for 
this baby goods sale, and we want you 
to take advantage of it. — The Lace 
House, Salt Lake City, Utah. 

Baby shoe values that tell their own 
eloquent story of economy. There are 
low shoes and high shoes. Some prefer 
low cut, others high cut shoes, so we 
give you both. There are dozens of 
styles of heels and shapes and every 
kind of leather you can imagine. — The 
lUh Street Store, New York. 

Our First January Sale of Undermus- 
lins for Infants' Wear. It is the most 
commandingly important sale of its kind 
ever held in Greater New York — em- 
bracing goods of the highest character, 
flawless merchandise — at prices that 
have absolutely never been equalled for 
lowness. — Simpson Crawford Co., New 
York— Jan. 4, 1903. 

A merry Christmas ! And the wish 
is backed by a store-ful of beauty gath- 
ered to make your getting-ready easy. 
Gift thoughts at every turn. Such a 
medley of Christmas goods as to call out 
countless letters to Santa Claus from 
the little-folk visitors — giving hints in 
plenty to the older heads. Unbounded 
pleasure is expressed by young and old 
alike with reference to the Christmas 
emblems that pervade the store. From 
the poetic flight of the angels to the 
four-and-twenty blackbirds in the pie 
the festal influence is universallly felt 
and enjoyed. — Wanamaker's^ Philadel- 
phia. 
WEAR 



OF SELLING PHRASES 



643 



INSURANCE 



u No" said the beautiful widow, " I couldn't sleep for 
weeks after my husband died." 

" How pitiful," put in her sympathetic friend. 

" You see, I had mislaid his insurance policy, and for a 
while I was really afraid I'd never be able to find it." — 
Chicago Record. 



Cash counts, particularly just after 
you have burned out. If you are insured 
here you will get a fair adjustment and 
prompt payment. — Dow $ Pinkham, 
Portland, Me. 

After the fire the safe and its con- 
tents may be found uninjured. But if 
there is no fire insurance carried the 
saving of the safe may be of no im- 
portance. Let your forethought be bet- 
ter than your hindsight. Insure at once, 
and avoid all chance. — Mitchell fy 
Shrewsbury, Parkersburg, W. Va. 

If a man needs life insurance he can- 
not afford to delay putting the contract 
in force. Statistics show that the aver- 
age man has eight chances of dying to 
one that his building will burn, and no 
prudent merchant will delay even for a 
day protecting his building and merchan- 
dise against fire. — F. L. Westover, Bay 
City, Mich. 

If you get sick or accidentally dis- 
abled and cannot work, will you have any 
money for yourself or family? If you 
cannot work won't you get behind with 
your bills? For your own protection it 
will be a good investment to take an 
Accident or Health Policy in the Pacific 
Mutual. — Pacific Mutual Life Ins. Co., 
Los Angeles, Cal. 

How long is a jiffy? A little longer 
than it takes you to read this, but no 
longer than it takes us to deliver any 
order intrusted to our care. Not only do 
we pride ourselves on the quality of our 
insurance, but also on the promptness 
and care with which orders are filled. — 
John P. Slade $ Son, Fall River, Mass. 

Saved every life. — It is fortunate to 
be able to save life in case of fire; but 
what if it had been different? Who 
would have looked after your depend- 
ents? How about the loss of your prop- 
erty even if your life is saved. Don't 
you realize the inestimable value of in- 
surance with this office? — /. C. Budd 
Son $ Co., Owensboro, Ky. 

Don't delay nor wait till your property 

INSU 



is on fire before insuring. "It might 
have been" are sad words for the man 
who sees his all reduced to ashes without 
knowing where to turn for relief. Re- 
member that your friend in need is an 
insurance policy. We are ready to write 
you one at any time. Only good com- 
panies represented. — J as. A. Davidson, 
Parkersburg, W. Va. 

It's the same old story with so many. 
They do not think seriously of fire in- 
surance until the property is destroyed. 
Then there is nothing to insure. Why 
not take time by the forelock? Rates 
are not reduced by procrastinating. To- 
day is the day for securing a policy. 
To-morrow may bring a fire. — Mitchell 
<§• Shrewsbury, Parkersburg, W. Va. 

A good New Year resolution is with- 
out value unless carried into effect. 
Neither is an insurance policy of value 
without it is carried by a company of 
the highest standing. Only experienced 
and reliable agents can represent the 
best companies. That is why you should 
have us transact your insurance busi- 
ness. — Sage, Burgett <$ Co., Mobile, Ala. 

Fire has no effect on a man's business 
if he carries sufficient insurance to cover 
all loss. And it's a good thing to be able 
to say when the flames are eating up 
your property that it's covered by in- 
surance. — J. Henry Brown, Woodstock. 

Many causes may be responsible for 
the burning of your building, but you 
alone are responsible if you lose in case 
of fire. We provide insurance that pro- 
tects you from loss. The cause is not 
the question — the protection is what you 
want.— S. A. Allen $ Son, West-field. 

The fire alarm gong or the dark cloud 
in the sky need have no terrors for you 
if we carry your insurance. The manner 
in which these disasters are increasing 
has demonstrated the fact that insur- 
ance is the only protection you can get 
against them. Don't wait until to-mor- 
row. Do it now. Call us up and we 
will call and see you.— Wallace § Corry, 
Springfield, Ohio. 
RANCE 



644 



ADVERTISERS CYCLOPEDIA 



Did it ever occur to you that there 
must be a reason why so many people 
recommend our health and accident poli- 
cies? It's this way. 

We pay all claims promptly and with- 
out any fuss. Call at our office and get 
list of 53 claims that we have settled 
since January I. — Lovier Sj; White, Rome. 

It's easier to pay a small premium than 
to suffer a heavy loss by fire. Insure 
to-day with Hickman S[ Johnson, Knox- 
ville, Tenn. 

Look out for the horses when the fire 
bell rings. Look up your insurance be- 
fore it rings again. Come and get one 
of our household inventories and insure 
with Lansing Insurance Agency, Lan- 
sing, Mich. 

Your wife? Is she provided for in 
case you meet with misfortune? This 
is a serious matter. Take it up to-day 
and make application for a policy in the 
Prudential Insurance Co. of America. — 
Trenton, N. J. 

Let us take your risk? If your home 
or household effects are not insured you 
are taking a risk that may mean the pos- 
sible loss of years of striving and sav- 
ing. It may have been your good for- 
tune never to have had a fire — but who 
can tell when one will occur? 'Tis bet- 
ter to be safe than sorry — better to have 
the protection of a high grade company 
than to take your own risk. If you can- 
not attend to this at once, drop us a 
postal or call phone 3326 and a repre- 
sentative will call. Do not delay — act 
now. — Chas. Wilson $ Co., New Haven. 

Woodruff & Son have facilities not 
surpassed by any other agency in Lex- 
ington for writing all classes of fire in- 
surance — and, remember, there is not a 
company in our office that is not as good 
for any contract they may make as any 
bank in the city is for a dollar bill. We 
will have no other kind. We solicit your 
patronage and assure you of fair treat- 
ment and prompt settlement in event of 
loss. — Lexington, Ky. 

If a man entrusts the sums that he is 
able to save out of his yearly income in 
trained and experienced hands, he has 
no occasion for anxiety. If his invest- 
ments take the form of insurance, while 
his immediate income is deferred, he has 
the satisfaction of knowing that those 
dependent on him will reap the benefit 
of his care. If he selects an endowment 
policy, he simply waits until the term 
has expired, when he will reap the full 



advantages of his savings. The sums 
requisite for quarterly or semi-annual 
payments are so small that they are 
hardly missed yet their aggregate im- 
portance, when accumulated for a long 
term of years, is extremely great. The 
habit of thus putting aside at regular 
periods the sums essential for the pay- 
ment of a policy becomes a second na- 
ture as time goes on. — C. Walker Hills, 
Rockland, Me. 

Is your property, household goods or 
stock of merchandise insured? A policy 
of insurance covering loss by fire saves a 
man much humiliation and embarrass- 
ment in case of fire. The cost is trifling 
compared to the benefits to be derived. 
Let me figure with you. You will be 
surprised when you ,know how little it 
costs. — R. M. Morton, Windsor, Out. 

Fire insurance. The methods of the 
various companies in settling their losses 
appear to us of the first importance to 
buyers of insurance policies. Insurance 
is preeminently a business founded upon 
good faith, and a policy to be worth any- 
thing must be good under any and all 
circumstances. An insurance company 
which meets its obligations under ordi- 
nary conditions, but which in the face 
of extraordinary losses endeavors in 
every way to evade its just obligations, 
is not the company which the thoughtful 
and conservative business man will 
choose to indemnify him against loss. 
We represent only companies that pay 
their losses under all circumstances. — 
O. A. DeLong <§• Co., Lexington, Ky. 

Insurance solicitors — Your living ex- 
penses have increased greatly, but the 
Armstrong law has decreased your in- 
come. Our contract and proposition en- 
able you to more than double your prev- 
ious high contract income mark. We 
give you an opportunity to earn more 
than a bare living. You get paid for 
the production, large or small. Investi- 
gate. The truth will convince you what 
others are doing you can do. Insuring 
public — A Southern insurance company, 
officered by Southern men and backed 
by Southern money, offers you the most 
attractive protection proposition to be 
found. Policies are liberal and fair, safe, 
sound and conservative, guaranteeing at- 
tractive investment features, and pro- 
tection for wife and children in case of 
the death of the insured. None better 
to be had. Give our agents a hearing; 
they will interest you. — The Southern 
States Life Insurance Co., Montgomery. 



NSURANCE 



OF SELLING PHRASES 



645 



JEWELRY 



" Of course/* she said, when the time came to leave the 
seashore and she was haunted by the fear that he might 
claim her acquaintance in the city; ee of course, this was 
only a sham engagement. Shall I return your ring? " 

" Quite unnecessary ," he replied gallantly. " I keep sham 
rings for sham engagements/' 

And as she had worn it for three whole weeks and had 
exhibited it proudly, under the impression that it was a gen- 
uine diamond, his revenge was complete. — Chicago Post. 



Thousands of pieces of summer jewel- 
ry at unexpectedly low prices. Glitter- 
ing trinkets by the thousand deck out the 
main aisle to-day. There's a glint of 
gold, the sparkle of precious stones — 
rainbow-like in colorings and the sheen 
of silver. And the rich yellow-browns 
of the tortoise-shell as a contrast. Thou- 
sands of dollars' worth — if it were only 
real! But it isn't — simply the effective, 
pleasing, specious jewelry that so many 
people want in summer — jewelry that 
can be worn with impunity anywhere — 
decorative, useful, yet not a subject for 
heart-break if you chance to lose it. 
Hundreds of charming designs are here 
— hat-pins, scarf-pins, brooches, cuff- 
links, chains — trinkets that will make a 
brave showing in the outing costume. — 
Wanamaker's, New York. 

Two Years of Modern Jewelry Sell- 
ing. Nearly two years ago we threw off 
the chains that bound us to the jobber 
in jewelry. We believed our people 
would be quick to recognize the differ- 
ence between retail and wholesale prices, 
and that we could sell enough to war- 
rant us to buy in wholesale quantities. 
Two years ago this was only a belief; 
now it is a vigorous reality. — Brodnax, 
Memphis. 

Prices of jewelry were never more rea- 
sonable than they are to-day, if you get 
to the right place and consider the quality 
of the goods you are buying. If you 
wish high grade, artistic jewelry in 
charming new designs, we shall be pleased 
to show you our assortment. No better 
values in watches, diamonds, and precious 
stones can be obtained at our prices than 
we are offering. All novelties in summer 
jewelry at low prices. — LeBron Jewelry 
Co., Montgomery, Ala. 

The wedding gift store. We welcome 
you here at all times, and invite you to 
bring your visiting friends. The wed- 
ding gift store is a unique one in many 

JEW 



respects. We are showing a multitude 
of articles that are especially attractive 
for wedding gifts, and we wish you to 
consider yourself always welcome here. 
For diamonds and silver we are always 
worth seeing first. — LeBron Jewelry Co., 
Montgomery, Ala. 

Real art in electroliers. If you have 
an eye for the aesthetic, you'll take pleas- 
ure in looking over our new collection 
of bronze electroliers. We want you to 
see these goods — and there isn't a doubt 
but that you will find something that will 
particularly appeal to you. The line has 
been received since Christmas and con- 
tains a lot of designs of electroliers that 
most stores won't be showing for several 
months to come. — LeBron Jewelry Co., 
Montgomery, Ala. 

Snake bracelets. A Paris fad. Less 
than half price. There is something ex- 
ceedingly fascinating about the snake in 
bracelets, two, three and four strands in 
gold plate or gun metal finish — perfect 
reproductions of a cobra; some with imi- 
tation emerald studded head. The brace- 
let fits lightly but firmly on the arm. 
The price is so small as to be decidedly 
deceiving as to the character of these 
attractive bracelets. — Abraham $ Straus, 
Brooklyn, N. Y. 

Combs and barrettes. Hair orna- 
ments are so much in vogue that they will 
be among the most popular Christmas 
gifts this season. And in preparation 
for the demand we have assembled in 
the jewelry store much the largest and 
finest showing that we ever had. The 
back and side combs with gold trim- 
mings are in particularly broad assort- 
ment. Solid gold mountings in plain, 
bead and fancy designs on imitation 
shell.— Frederick Loeser $ Co., Brooklyn. 

It's the only thing you buy to wear 
that doesn't wear out— IF. R. Jackson, 
St. Thomas, Ont. 
ELRY 



64,6 



ADVERTISERS CYCLOPEDIA 



Holiday times are approaching rapid- 
ly. It's a good idea to buy your gifts 
early. We make this suggestion because 
next month will be a busy month for 
you and you will no doubt appreciate 
our suggestion to buy now while you have 
the time. Jewelry, silverware and cut 
glass. — A. F. Williams, the Jeweler, 
Trenton, N. J. 

In the toe-tip of the stocking some- 
thing from these cases should go. A 
ring, a bracelet, a brooch, a pin, a set 
of studs or buttons, what you like, so 
long as it snuggles down where it will be 
discovered last, as the best of all the 
gifts should be. Not that they'll cost 
you too much, either — we've learned 
where and when to buy them to our, and 
your, greatest advantage. — The Stone, 
Fisher Co., Tacoma, Wash. 

We are asking your opinion on a lot 
of newly arrived jewelry. Will it be 
favorable? We think so, and this is 
why we think so: Because we've been 
careful to choose nothing but the very 
newest and brightest ideas. We went 
all over to get them and we're certain 
that you'll agree that they are particu- 
larly attractive. Some of the lines are 
exclusive. They are here for you to look 
at — that's your privilege. They are here 
for you to buy — that's your option. You 
are welcome if you only look. — P. Gu- 
ard, East Grand Forks, Minn. 

Christmas jewelry. Come in and look 
over this new store. All the goods are 
new and clean and many are entirely 
original in ideas. You are invited to 
inspect the stock now when the store is 
prettiest and at its best. Don't feel that 
you have to buy if you come in. Just 
come in and spend a few minutes and 
you won't feel that it is wasted. — N. W. 
Cowles, Ottumwa, Iowa. 

Diamonds, jewelry, watches and silver- 
ware. A magnificent array of all that is 
rich, beautiful and artistic in gold and 
silver jewelry, in handsomely cased 
watches, artistic tableware and all the 
season's novelties in art jewelry from 
Paris, London and Vienna. The dia- 
mond cutter, the jeweler and the silver- 
smith, have certainly sent out this sea- 
son, the most exquisite articles, specially 
designed for rich gifts. Our great holi- 
day display on the first floor, just as 
you enter the store at Eighth and Mar- 
ket Streets, fairly sparkles and glints 
with beauty and brilliancy — the most 
beautiful creations of artisans in gold and 
silver. It is a marvelously captivating 
assembly of dainty, elegant and artistic 
scarf pins, brooches, rings, watches, fobs, 
silver pieces for the table, etc. A con- 

JEW 



siderable portion of the display is given 
up to the latest novelties in personal 
jewelry from London, Vienna and Paris. 
These dainty and striking conceits were 
imported direct. Now just a word about 
the diamonds. You can rely upon the 
stones, and the mountings are the most 
artistic. We bought diamonds long be- 
fore the recent advance, and our pa- 
trons are given every advantage of our 
early purchases. — Lit Bros., Philadel- 
phia, Pa. 

Every jewel loving woman should 
visit our handsome store and revel in the 
glorious display of jewelry, precious 
stones and sterling and silver-plated 
ware — watches, cut glass, etc., etc. It 
is a veritable fairyland. You can de- 
pend on anything we show you being 
the very best quality and always at the 
lowest prices. — B. M. Henschel fy Co., 
Bufalo, N. Y. 

Here's a jewelry stock to be proud of. 
We are proud of it. We want you to 
know how well worth being proud of it 
is. So to tempt you to know it better, 
we make these special prices. — Simpson- 
Crawford Co., New York. 

New ideas in jewelry. New Spring 
goods are arriving. If you are needing 
anything in stylish, up-to-date jewelry 
we invite you to call. We do not sell 
paste and tinsel at 15c. or 25c. a grab, 
but on the contrary handle nothing but 
honest jewelry at honest prices. — The 
Cornwell Jewelry Co., Pueblo, Colo. 

Ask to see it; you don't have to buy. — 
Brown. Hartford, Conn. 

Such little prices now as this close- 
out sale makes for fine jewelry will coax 
the prettiest things from the show cases 
into your possession. In such a big 
store the jewelry section may not cover 
much space, but there's thousands of 
dollars' worth here, and ordinary prices 
seem high by comparison with those now 
asked. The faddish jewelry, the mod- 
ish kinds, the sorts of sterling value. — ■ 
Harned <§■ VonMaur, Peoria, III. 

Sale of Jewelry of Equal Interest to 
Men and Women. — A great big good lot 
of useful jewelry at very, very small 
prices. Not a piece in the lot but is 
worth a third more; some is worth two 
or three times the price. Nearly every 
bit is from the makers of the guaranteed 
King collar buttons, and is sold under 
the maker's (and our) warranty of serv- 
ice and satisfaction. — Howland's, Bridge- 
port, Conn. 

If it is good jewelry at moderate 
prices that you want, come to this store 
— the home of honest jewelry. — E. C. 
Bates, Alliance, O. 
ELRY 



OF SELLING PHRASES 



647 



The prices verily are jewels. Counter 
after counter, case after case, lend their 
beauty to a store of loveliness to-mor- 
row — a display of surpassing brilliancy. 
—J. # P. Adams, Buffalo, N. Y. 

Betrothal Rings. — One could not wish 
to see a finer assortment of engagement 
rings than we are now showing. In our 
assortment we show the diamond in com- 
bination with the ruby, emerald, sap- 
phire, opal, turquoise, etc. — W. C. Forbes, 
St. Thomas, Ont. 

So dear to every artistic and refined 
heart is our collection of jewelry. Sil- 
verware, diamonds and all that represents 
the best efforts of skilled artisans in 
qualities that stand second to none. They 
are first in excellence and the prices are 
invariably low. — Ike Loeb, Montgomery. 

The sign of the treaty of love. When 
a treaty of love has been made, there is 
one sign needed to make the betrothal— 
namely, an engagement ring. Since the 
soft, balmy months of Summer and early 
Fall are proverbally the ones when more 
people become "engaged" than any others 
in the calendar, we deem it opportune 
to call attention to our fine stock of 
engagement rings. This stock has re- 
cently received many new recruits from 
the East — rings of the latest and newest 
styles in settings — and presents as fine 
a range of choice as the most enthusiastic 
lover need wish for. — Bart's Jewelry 
Store, Salem, Ore. 

To Please a Man — a seal ring, or if 
he belongs to a fraternal order, one bear- 
ing the proper emblem. — /. F. Carr, 
Kenton, O. 

Now autumn comes with clustered grapes 
a-swing 

On drooping vines; the summer waxeth 
old. 
But we just meant to say: A cluster 
ring 

Of diamonds and opals set in gold, 
All richly chased, of Lechenger's de- 
sign, 

Would please your wife and make her 
dear eyes shine. 

— Lechenger's, Houston, Tex. 

Christmas Goods. — You may think it's 
a little early to begin to talk holiday 
goods. But here it is October. Al- 
ready our store has a holiday appear- 
ance. Nearly every day we receive some 
holiday goods, and already a great many 
sales have been made. Almost every day 
we lay aside something for someone. 
Come in and see us. — Garrettson's Jew- 
elry Store, Kenton, O. 

Buying jewelry and gems is a matter 
of confidence ! Most people cannot ac- 
curately determine for themselves the 

JEW 



value of precious stones and gold and 
silver things. Therefore, it is important 
to know the store you buy from. 

C. Lumsden & Son are as anxious to 
satisfy you as you are yourself — they 
can't afford to do otherwise ! — C. Lums- 
den § Son, Richmond, Va. 

Our graduation gifts will please her 
immensely. Nor is it to be wondered 
at that she gazes with rapture on a gem 
so rare. See it, fellows, at Kelley's jew- 
elry store. Showing exquisite graduation, 
wedding and birthday gifts there — some- 
thing altogether out of the ordinary. — ■ 
Kefley the Jeweler, Atlanta, Ga. 

In selecting commencement gifts why 
not commemorate this event — one of the 
most notable in your child's life — by 
choosing a diamond? Even a small one, 
coming as it does on that occasion, car- 
ries with it a great deal of sentiment, 
and the recipient will cherish and remem- 
ber it a lifetime. There are all kinds of 
pretty pieces of diamond jewelry for 
girls — pins, brooches, rings and things 
that appeal to the feminine heart. — ■ 
Feagan's, Joliet, III. 

For Men Only. — The most important 
part of a man's dress are the little fix- 
ings as his tie-clips for holding his tie 
in position; his collar stud, his front 
stud, his scarfpin, his key chain, etc. 
If these are what they should be he is 
called a well-dressed man. We are prop- 
erly equipped to place every man who 
wants to be in this enviable position. — 
Stewart Dawson $ Co., Brisbane. 

Jewelry novelties and belts. — They are 
not absolutely necessary to your happi- 
ness, nor do they improve your worldly 
wealth; but then they conform to certain 
social usages of polite society, and yqu 
might as well be in oblivion as to go 
against the decrees of good breeding. 
Satisfying yourself on this point, look at 
the economical values enumerated. — 
Hamburger's, Los Anegeles, Cat. 

A wonderful offering in solid gold 
jewelry. Sale of manufacturers' stocks 
specials. Here are values extraordinary 
in handsome, thoroughly reliable solid 
gold jewelry — Blooming-dale's reputa- 
tion's back of every piece offered and the 
bargains are unmatchable. — Blooming- 
dale's, New York. 

Every woman loves handsome jewelry. 
Every woman likes to feel that her jew- 
elry is solid and perfect— that she has 
just what she paid for. Every woman 
likes to save money too. Consequently 
every woman ought to patronize us — it 
means safety, satisfaction and economy. 
—Robt. P. Krep, Joliet, III. 
ELRY 



648 



ADVERTISERS CYCLOPEDIA 



For Her, the Wedding Ring.— That 
magic little band that is playing its im- 
portant part in these days of roses and 
rosebuds. Of course, when you place it 
on her pretty finger, you wish to know 
that it is all that it should be and no 
base metal enters into its making. As 
in everything else, there are many 
grades, and quality should be your first 
consideration. The stamp does not al- 
ways mean as it reads, and you should 
be sure the Ring is made seamless, so 
that solder or base metal is eliminated. 
When we say our Rings are 14k or 
18k, it means that they are guaranteed 
to assay just exactly 14k or 18k and are 
seamless. — Abraham <f- Straus, Brooklyn. 

Just from Paris — the Jewelry you see 
in the shops of the Rue de la Paix. 
Great cases here gather every article for 
feminine adornment. Wherever it turns, 
the eye is delighted by some design of 
strikingly artistic originality and beau- 
tiful color-effect — the exquisite tintings 
of the metals subtly blended with the 
glowing hues of the stones with which 
they are set. — Strawbridge <$ Clothier, 
Philadelphia, Pa. 

Have you not, somewhere in the house, 
unused pieces of jewelry, out of fashion 
and possibly out of repair? Do not let 
them lie in dark boxes any longer. Bring 
them to us and let us show you how 
they can be remodeled, modernized and 
beautified. A few touches of our ar- 
tists' skill will do wonders with them. 
We will supply original designs or we 
will follow out your own ideas. — Lambert 
Bros., New York, N. Y. 

No jewelry makes a showing that is 
prettier, or in better taste, than these in- 
expensive Waist Sets, Bar Pins and Cuff 
Pins set with rhinestones and imitation 
pearls on sterling silver mountings. De- 
signs are new and artistic, and just the 
simple jewelry a woman wants to wear 
with a summer frock. — Wanamaker, New 
York, N. Y. 

First glimpse now of some of the 
styles that won't be shown generally un- 
til fall. And the first thought on seeing 
them is of wonder that such exquisite 
jewelry can be sold for such trifling 
prices. — Frederick Loeser fy Co., Brook' 
lyn, N. Y. 

Oddities in fobs, pins. The shirt waist 
man is looking for the very thing we 
are displaying. If you want to be on 
time with the "summer girl" this is your 
chance. — Sterner' s, Allentown, Pa. . 

Pretty nearly everybody nowadays, 
wears plated jewelry at one time or an- 
other — it has lived down the stigma that 
formerly attached to wearing imitation. 

JEW 



It comes in such irresistible pretty styles, 
and is anything but "cheap" in looks. 
The workmanship is high class, the ap- 
pearance very effective and the service 
a long ways better than the price. — 
Gimbel Bros., Philadelphia, Pa. 

Graceful and unusual jewelry — distinc- 
tive and original goldsmithing. We take 
a great deal of pride in having our stock 
of jewelry represent all that is not only 
newest and best, but that also is differ- 
ent from the common run. Exclusive 
and distinctive designing forms a large 
part of our business and those desiring 
jewelry that has these qualities will find 
wide range for satisfactory selection 
here. Special order work. Correct en- 
graving. — Clark $• Engle, Wilkes-Barre. 

Women will browse with delight among 
this attractive collection of the pretty 
sorts of Jewelry best adapted for sum- 
mer wearing. — Wanamaker, New York. 

We think that you will find our Jew- 
elry very interesting and we know that 
you will be pleased with your purchase 
made at our store. "Take our invita- 
tion often — walk in and look around." 
— P. H. Stevens, Hartford, Conn. 

Uniform excellence and reliability, ex- 
clusiveness and refinement, latest de- 
signs, variety of choice, price advan- 
tages. These facts, together with unique 
store methods, make this the jewelry 
store of satisfaction and economy. — /. 
Wiss <$; Sons, Newark, N. J. 

Burglarized! Window Smashed, Jew- 
elry Stolen! What Is to be Done? We 
simply stand the loss and keep right on 
sacrificing goods. How? 1-3 off on 
watches, 1-3 off on jewelry. — Outhman's, 
Youngstown, Ohio. 

Imported jewelry at half price. — ■ 
These are the strikingly pretty combin- 
ations of imitation jewels and gold- 
plated mountings that they know so well 
how to make across the ocean. Jewelry 
that sparkle and pleases, though frankly 
a make-believe. New half prices rule to- 
day on a number of most attractive odd 
pieces, such as brooches and belt clasps,, 
that must go before our fall importations 
arrive. You'll find the choosing most al- 
luring. — Wanamaker's, New York. 

The Tray of Hearts displayed in our 
show window would fill your hand nicely. 
It's a green silk plush tray filled with 
gold friendship hearts of different sizes, 
some plain, others set with a pearl, gar- 
net, turquoise or diamond. — Chas. E. 
Rose, Telluride, Colo. 

"Everything that is best in diamonds 
and jewelry." — Mercer eau $ Connell, 
Scranton, Pa. 
ELRY 



OF SELLING PHRASES 



649 



You will find the genuine here — a 
clear, pure stone, in any setting you may 
desire. We can save you money, and 
yet give you the best that money can 
buy. — Chas. E. Davis, Great Falls, Mont. 

Jewelry excellence in a nutshell is 
what you'll find at our store. Beautiful 
gems of art in both gold and silver and 
precious stones of every kind and de- 
scription. Buy your presents now and 
have them laid aside for you by paying 
slight deposits. — Geo. E. Wheelhouse Co., 
Utica, N. Y. 

Peeresses ablaze with sparkling gems 
scintillated at the king's coronation and 
made a showing of jewelled splendor 
such as has seldom been seen. You can 
see a display of jewels in brooches, rings, 
stick pins, chains, etc., such as you see 
nowhere in Grand Forks but at Kent's. 
Everything for wedding and birthday 
gifts, engagement rings, etc. — Frank V. 
Kent $ Co., Grand Forks, N. D. 

Engagement rings. — A lady seldom 
wishes to have her engagement ring al- 
tered. It is important, therefore, that 
it be of a high quality and of a lasting 
style — one that is fashionable now and 
sure • to be fashionable. The half-loop 
is always correct, and whether of dia- 
monds alone or diamonds set with ru- 
bies, pearls, emeralds or sapphires, the 
effect is equally as good. From our 
stock a selection is not difficult. — Cosly, 
Asheville, N. C. 

In the jewelry trade there are all kinds 
of rings and all kinds of prices. Some 
of them are worth buying and some are 
not, and on others the prices are "out 
of sight." The rings which we offer for 
to-morrow are all good enough to buy 
and wear too, and the prices are such 
that almost anyone can afford to pay 
them. If you wish them for gifts, we 
will lay aside your purchase if you ask 
us. — Siegel-Cooper Co., New York. . 

A wedding ring should fit the finger. 
If it is too large it is a sign of shallow- 
ness of purpose. If too tight it sug- 
gests that the union pinches somehow. 
A perfect fitting ring is symbolic of a 
perfect harmonious union. Start out 
right by getting your wedding ring from 
us. We keep the proper kind and proper 
sizes, and engrave any inscription you 
may want, free of charge. — Switzer fy 
Grubert, Staunton, Va. 

Full many a gem of purest ray serene 
may at our large establishment be seen. 
If you wish jewels that would gladden 
the heart of an empress, this is the place 
for you, O flower of American woman- 
hood ! We cater to the trade of un- 
crowned queens. — A. Low, Chicago, III. 

JEWi 



Profanity preventives. — Gold collar 
buttons. — Judson S. Newing, Bingham- 
ton, N. Y. 

The " " collar button, 50c, will 

save many a cuss-word. — Gans $ Klein, 
Helena, Mont. 

Our watch is the accurate to a second 
time-piece. — Dueber-Hampden Watch 
Works, Canton, Ohio. 

Little luxuries priced as low as if they 
were necessities. Every article just as 
good as if the best jeweler's name was 
on the box, but how much lower in price ! 
— Scroggie's, Montreal, Can. 

Graduation gifts ! You know it is time 
for the purchasing of these pleasant 
souvenirs of Graduation Day. We have 
learned from experience just what the 
young people like best in the way of 
gifts, and we have prepared ourselves 
to supply parents and guardians with 
beautiful and suggestive articles that 
have a permanency of interest. — C. H. 
Case $ Co., Hartford, Conn. 

Signet rings. There's a constant de- 
mand for new, odd and out-of-the-com- 
mon ring designs. Our display of signet 
rings meets this demand, fully; we have 
a first-rate variety of the latest designs 
— extremely novel, many of them, yet 
artistic and in perfect taste. Safe to 
say that no matter what style of signet 
ring you want, or how much you are 
rea,dy to spend for one, you can make a 
satisfactory selection here. — P. H. Ste- 
vens, Hartford, Conn. 

After all, have you noticed that the 
trifles of dress are its tell-tales. The 
Horse Show rig will hardly be complete 
without its jeweled collar or necklace. 
Get the leading color of your get-up, 
then match it in the stone of one of 
these jeweled collars. They brace the 
limp lingerie collars beautifully. — Gim- 
bel Brothers, Philadelphia, Pa. 

In purchasing a diamond, a watch, or 
a set of silverware, it is necessary to 
know the exact facts about any one of 
them. We encourage inquisitiveness in 
our customers, and delight in telling 
them the plain truth about all our goods. 
That, with courteous treatment, have 
won solid, lasting friends for us. And 
we propose to keep it up. — Robert P. 
Kiep, Joliet, III. 

Creations for the bride. . A jewelry 
store is the natural place to seek gifts 
of lasting value ! There are many things 
here that are beautiful, useful and that 
will hold their worth almost indefinitely. 
Numberless articles in jewelry, etc., that 
will give much pleasure to the bride. — 
/. T. Allen $ Co., Richmond, Va. 
LRY 



650 



ADVERTISERS CYCLOPEDIA 



Engagement Rings and Wedding 
Rings. And now when the swallows 
homeward fly there is a kind of fluttering 
around Brown's, by the big clock, and 
some wedding rings are being carried 
away. Look out! the robins are going 
to build. — Hartford, Conn. 

A Ring That Satisfies. No purchase 
of a lifetime requires the care that 
should be shown in buying the engage- 
ment ring. We have made a study in 
this line, and have chosen a stock which 
will enable you to have the best sets, 
the prettiest settings and the most re- 
liable plain rings.— W. C. Forbes, St. 
Thomas, Ont., Can. 

You "have certainly heard of the phrase, 
— "As good as gold and sure as dia- 
monds." That is the saying of centuries 
expressing as nearly as possible unchang- 
ing value. When, therefore, just as the 
holiday season approaches, we offer dia- 
monds set in brooches, cuff links, lock- 
ets, scarf pins, etc., just the very thing 
for presents to man or woman, at prices 
one-fourth to one-third less than their 
worth, we think there is justification 
in calling it a wonderful sale. — Abra- 
ham $ Straus, Brooklyn, N. Y. 

At Lambert's a $100 ring sells for 
$100. We don't say our price is away 
below the real value of the article, but 
because we manufacture so largely and 
because our customers pay only one pro- 
fit, Lambert jewelry is lower-priced than 
that of other reliable houses. When we 
add that we unreservedly guarantee 
every article we sell, and that we have 
enjoyed public confidence for almost 
thirty years, you will understand why our 
record in trade is a history of success. 
We are in a modest locality, where rents 
are not exorbitant — another element of 
economy by which our patrons benefit. — 
Lambert Bros., New York. 

Various manufacturing jewelers con- 
tribute to-day's good buying — largely 
surplus lots; and in some cases, part of 
the stocks that the makers thought to 
hold as reserve for the follow-on orders 
for holiday business. But they figured, 
doubtless, that cash in hand was worth 
several uncertain orders in the future. 
There will be nothing newer in styles 
shown later, during the holidays. — Gim- 
bel Bros., Philadelphia, Pa. 

We have punctuated the spent season 
with several special sales of bar pins. 
They were successful — remarkably so. 
It gave us courage to organize a sale 
which involves more pins than any three 
other shops combined afford — service- 
able, well wrought pins of sterling sil- 



ver, heavily plated with 14 karat gold 
and set with brilliant stones. — Saks fy 
Co., New York,N. Y. 

A jewelry store is the best place in. 
the world to get suggestions for wed- 
ding or birthday presents. The stock is 
so varied, and the prices are so varied, 
that every kind of taste and every kind 
of pocket-book is sure to be suited. We 
have many inexpensive, but dainty little 
novelties here, which will make excellent 
gifts. This is a jewelry store where you 
can get just what you are looking for. 
Our stock never runs down. Our su- 
perb array of jewelry and watches makes 
selection easy. — W. F. Sellers <$• Co., Al- 
toona, Pa. 

Gold-Plated Summer Jewelry Much 
Under Price. — One would think the reg- 
ular prices of these artistic pieces were 
quite temptings enough. The patterns 
copied from the best designs of high- 
priced jewelry; and the summer girl and 
man who wish to be care-free about the 
loss of these things when traveling or on 
holiday excursions are very glad to select 
from such a pretty collection. But we 
have cut the prices away down from their 
regular littleness; and to-day's offerings 
are particularly tempting. — Wanamaker, 
New York. 

Rings, Rings, Rings. Engagement 
rings, Wedding rings. Baby rings* 
Birthday rings. Signet rings. Rings of 
every description. An elegant stock to 
select from, and such low prices you can 
not help to buy when you see our rings. — 
A. Graves Co., Memphis, Tenn. 

In these degenerate days, there is noth- 
ing in which one can be more easily 
fooled than in jewelry. And so the wise 
jewelry buyer takes care to go to a re- 
liable house like Wilson's, London, E. C. 

Babies' rings should be of so good a 
quality as not to tarnish and cause blood 
poisoning, and yet not so expensive that 
their loss would be felt. The line of 
rings we carry fills the bill. See them. — 
The Whitehouse Dry Goods Co., Spo- 
kane, Wash. 

Everything you need in jewelry awaits 
your inspection at the Lambert store. 
There is a myriad of gifts for gradua- 
tions, birthdays, engagements, weddings, 
and for bon voyage souvenirs. The most 
beautiful article is far less costly than 
you would imagine, for we are manufac- 
turers and importers, never dealing with 
middlemen. We can always serve you 
well — never better than in the month of 
roses, gifts and good wishes. Reliable 
jewelry lasts forever. So buy of Lam- 
bert's the old Reliable. — Lambert Bros., 
New York, N. Y. 



JEWELRY 



OF SELLING PHRASES 



651 



Dainty and graceful — as you would 
expect in styles born in Paris. The Pen- 
dant necklaces are a charming fashion- 
fancy. Thin, almost thread-like gold- 
filled or silver chains hung with lovely 
little pendants of gems, imitation or semi- 
precious. Other chains have a festoon 
effect of gem-set links — extremely grace- 
ful adornment for Mademoiselle's neck 
— and essentially Parisian! The color 
combinations of the gems of various hues 
are strikingly artistic. — Strawbridge <$• 
Clothier, Philadelphia, Pa. 

Always count on the latest fads being 
shown here first. Just as soon as word 
reached us from our representative in 
fashion centers, we ordered the very 
latest conceits for immediate display. 
Certainly they are fascinating little ef- 
fects — and as fresh as a rose. The effects 
are as dainty as can be in French gray, 
dull or polished gun metal, Roman and 
rose gold finishes — some are jeweled very 
cleverly and neatly, one might even say 
elegantly — others take on a tinge of col- 
or, like the peacock feather designs. 
Most of the Chatelaines have a sash pin 
of effective design from which drop five 
chains, having such delicately fashioned 
need articles as a pencil, memo tablet, 
bonbon box, mirror, coin holder, purse 
or stamp case. — Abraham $ Straus, 
Brooklyn, N. Y. 

With our enviable reputation for sell- 
ing the best and most trustworthy 
watches always, specials like these we 
offer for to-morrow mean much to folks 
who know us. They mean that you can 
purchase an absolutely correct time- 
piece (with our guarantee back of it) 
at a most appreciable saving. — Bloom- 
ingdale's, New York, N. Y. 

The new arrivals of Jewelry from 
Paris present a brilliant exhibition. 
These decorative pieces are wonderful 
in their artistic effects; though the jew- 
els are imitations, the designs are artis- 
tic as though real diamonds and pearls 
were to be mounted. — Wanamaker, New 
York, N. Y. 

As jobbers of Rings, buying direct of 
the makers, we naturally have assort- 
ments that cannot be found in a strictly 
retail jewelry store. You have the ad- 
vantage here of pleasing your individual 
fancy. And, then, the saving in cost! 
A record is kept of every ring sale and 
your money is waiting for you if there is 
any dissatisfaction. — Hofman's, Colum- 
bus, Ohio. 

It has been the fashion for fair woman 
to decorate herself with gold and silver 
chains. It is still the fashion, to judge 
by what one sees in New York and Paris. 



We have many pretty conceits in fancy 
link and jeweled slide as well as the 
simpler patterns. — Montgomery Bros., 
Los Angeles, Cal. 

There is such a thing as sentiment in 
business, wise proverb makers to the con- 
trary notwithstanding. The sentimental 
side of our business is represented by the 
Lambert seamless solid gold wedding 
rings. The sale of wedding rings in- 
creases at our store continually. The 
little blind Cupid is always busy, and his 
followers have learned that Lambert wed- 
ding rings are as good as they can be 
made. Our reputation began growing 
years ago, by reason of the excellence of 
these rings, and they have never fallen 
below the original standard. They are 
made in our own factory, and, like every- 
thing else we sell, are guaranteed. They 
come in all styles, sizes, widths and 
>es. — Lambert Bros., New York. 



It's another manufacturer's sample lot 
of buttons bought at a price concession 
that virtually gives them to us as a re- 
ward for our large season's business. 
They'll create a positive sensation, for 
they are worth up to $8 — not one pair 
worth less than $5 — guaranteed solid 
gold — many are set with genuine rose 
diamonds and other precious stones. 
Monday, while they last, at $1.50 and 
$2.90. — Simpson-Crawford Co., New 
York. 

We differ from the exclusive jeweler 
only in the matter of selling. We gather 
in the same markets, of the same manu- 
facturers — travel together up to the sell- 
ing point, and there we part. His must 
be long profits to cover short seasons, 
ours the usual Macy profits, a slender 
margin based upon cash transactions — 
no more on luxuries than we get from 
necessaries. — Macy's, New York, N. Y. 

Bewildering surprises on every hand. 
One scarcely knows which way to turn 
first in this wonderful jewelry store. 
There are so many beautiful and appro- 
priate things in gold, silver, various other 
metals, precious stones and countless 
novelties, that the mind is quickly stimu- 
lated, and purses fly open readily. If 
you are in doubt as to what to buy, a 
walk through the jewelry store will 
quickly set your mind at ease. — Siegel 
Cooper Co., New York, N. Y. 

We sell jewelry, good jewelry, too; 
the kind you can wear with pride. Jew- 
elry for birthdays, weddings and other 
gifts can be found here in rich assort- 
ment. The prices are wonderfully less 
than you would naturally imagine for 
such excellent values. — Geo. E. Wheel- 
house Co., Utica, N. Y. 



JEWELRY 



652 



ADVERTISERS CYCLOPEDIA 



No exclusive jeweler, no matter how 
great his reputation, can have finer dia- 
monds, more artistic jewelry or better 
watches. No exclusive jeweler can com- 
pete in price and none can more thor- 
oughly safeguard you as to quality, for 
we take back without question anything 
with which you can find fault. — Hecht 
Bros., New York, N. Y. 

Our plan has won the hearts of jewel- 
ry lovers in this town. To-day we will 
invite callers' attention to our new way 
of displaying diamonds and gold jew- 
elry. Under soft, clear light, with noth- 
ing to confuse the eye, the trays of treas- 
ure are sure to bring expressions of de- 
light. We offer distinct advantages in 
prices. — Mermod, Jaccard $• King Jew- 
elry Co., New York, N. Y. 

"Who wore the first finger ring? 
Prometheus, "the father of jewelry," is 
credited with having made the first ring. 
When he was cut loose by Hercules from 
the chains that had held him to Mount 
Caucasus, he made a ring out of one of 
the links of his fetters and in the bevel 
fixed a portion of the rock. The mar- 
riage ring is of very ancient origin. It 
was used as a seal, by which orders were 
signed (Gen. XXXVIII; Esther II, 10- 
12), and the delivery of the ring was a 
sign that the giver endowed the person 
who received it with all the power he 
himself possessed (Gen. XII, 42). The 
woman who had the ring could issue 
commands as her husband and was in 
every respect his representative. — The 
Wanamaker Store, Philadelphia, Pa. 

Here's a splendid chance for any one 
with a birthday or anniversary gift to 
present. Nothing more appropriate or 
acceptable than one of these handsome, 
newest style bracelets. — Blooming dales, 
New York. 

Inexpensive jewelry. How about one 
of our new "lingerie" necklaces to give 
a touch of color to your white lingerie 
blouse? One of our new dainty "stock 
supporters?" A pretty festoon or pen- 
dant necklace for the girl you know is 
going to graduate? Or — but come your- 
self and browse among the spring jew- 
elry — let that persuade you. — Straw- 
bridge $ Clothier, Philadelphia, Pa. 

The handsomest dollar hat pin that has 
been shown in Hartford for many a day 
is here. No question about its being the 
most attractive value of its kind we've 
ever offered. If you have need of a 
new hat pin, step in and see this dollar 
special of ours — you'll buy one, we war- 
rant. — P. H. Stevens, Hartford, Conn. 

We keep everlastingly at it and there 
fore tell you again that we have a new 

JEWE 



line of waist sets, back and side combs, 
watches, high grade railroad movements, 
diamonds and diamond jewelry in all 
latest designs. We do high grade watch 
and jewelry repairing. Carefully test 
and fit your eyes with accurately ground 
lenses and any style spectacle or eye- 
glasses. — F. J. Mund, Leadville, Colo. 

Most women like to possess pretty 
rings. We have provided for the de- 
mands of fashion and display as fine an 
assortment of rings as was ever shown in 
Binghamton. If your mind is made up 
on any particular style of ring — which 
we don't happen to have — we can easily 
make it up for you. — John M. Frear, 
Binghamton, N. Y. 

Beauty in brooches. — A stock that is 
representative of good taste and rare 
elegance. The most notable feature is 
the entire absence of the heavy and 
clumsy effects seen in so many stocks, 
and instead, daintiness of style that 
shows careful selection from the best 
manufacturing jewelers. — Louis P. Cron- 
ean, Kewanee, III. 

The mountings of the rings, brooches, 
pins, &c, in our store are all made in 
our own factory on the premises. Such 
articles as we do not manufacture we buy 
for cash in great quantities direct from 
the makers. Middlemen never figure 
in any of our transactions, and that is 
why, although we yield to nobody in the 
excellence nor the artistic quality of our 
goods, our prices are always reasonable. 
— Lambert Bros., New York, N. Y. 

"The jewelry you find here is so differ- 
ent from that in other stores — every- 
thing is fresh and stylish." We hear this 
comment almost daily now that the flood- 
tide of holiday shopping has begun to 
rise. Our stock shines with the latest 
ideas demanded by refined taste, because 
we have a large factory and a staff of 
designers on the same premises with our 
salesrooms. We are original in other di- 
rections — in our diamond department, 
for example. Prices of diamonds are 
fixed in Europe and all importers are 
treated alike. Our great advantage — 
and yours — is that a member of our firm 
chooses the stones in Amsterdam and 
imports them direct. We sell diamonds 
lower than others can because we pay no 
importer's or jobber's profits. — Lam- 
bert Bros., New York, N. Y. 

A thousand gold brooches bought at 
fractional prices. Latest styles, of 
course, for they are just out of the fac- 
tory. No other reliable jewelry house 
ever did or ever will offer you a like 
value in brooches. — Castelberg's, Wash- 
ington, D. C. 
LRY 



OF SELLING PHRASES 



653 



A written guarantee with every pur- 
chase as to weight of stones and fineness 
of gold. A pearl necklace at $40,000.00. 
If you want to see one of the most ex- 
quisite pieces of jewelry ever made, come 
in and look at a pearly necklace which 
we offer Monday at $40,000.00. (Goods 
bought before Thursday will be charged 
in the December account if desired.) 
This wonderful necklace is composed of 
an incredible number of very lustrous 
pearls — all of very finest quality — in the 
matching of which many years were oc- 
cupied. Considering its exquisite beauty 
and the even matching of the pearls, our 
price of $40,000.00 is a bargain price. A 
diamond necklace at $30,000.00. An- 
other magnificent jewel to be seen here 
is a diamond necklace composed of 
fancy shaped diamonds cut by one of 
the most famous diamond cutters in all 
Europe. Every stone is blue white. This 
necklace is one of the finest pieces ever 
shown in New York. The price of $30,- 
000.00 is low for this piece. — Ehrich 
Bros., New York, N. Y. 

We have never shown anything dain- 
tier, richer or more effective than the 
new designs of personal jewelry which 
we have gathered for this fall. An 
especially pleasing selection of a brooch, 
stick pin or waist set can be made from 
a line of exquisitely enameled four leaf 
clovers and autumn leaves, set with dia- 
monds or pearls. A pleasure to show 
you, even if just looking for the future. 
— Nilson-C raw ford Co., Denison. 

Summer Jewelry. — New, neat, pretty 
trinkets that give a dainty touch to the 
Summer attire. — Stewart <$• Co., Balti- 
more, M d. 

The bride's pleasure is certain if the 
gifts of the wedding are selected from 
a stock of high quality. Here are some 
beautiful pieces of the best makes of 
silverware. Full quality, perfectly made 
— not a bit of cost put on them, but that 
shows perfectly. You can see the qual- 
ity in everything we sell. — R. Wiss $ 
Sons, Newark, N. J. 

There is not a plated, washed or filled 
ring in our stock. If others charge less 
for their rings, it's because ours are bet- 
ter. — Worell, the jeweler, Louisiana, Mo. 

Brown's Scarf Pins. Brown has a 
tray of scarf pins in his showcase that 
are remarkable for beauty and good 
taste. There are hardly any two alike; 
they are unique in style; yet there is not 
a single freak, or cheap design among 
them. Some of the cleverest pins ever 
exhibited in this city are in this tray. — 
Br oxen, Hartford, Conn. 

Buying jewelry and gems is a matter 

JEW 



of confidence. Most people cannot ac- 
curately determine for themselves the 
value of precious stones and gold and 
silver things. Therefore it is important 
to know the store you buy from. Bart- 
lett is as anxious to satisfy you as you 
are yourself. He can't afford to do 
otherwise. — F. A. Bartlett, Lockport. 

Visitors to Europe are cordially invit- 
ed to visit the establishments of Tiffany 
& Co. at Avenue de l'Opera, 36 bis, 
Paris, and 221 and 221 A Regent Street, 
W., London, where objects of interest 
can be viewed with the same freedom 
as in a museum. — T if any <|- Co., New 
York. 

There is no stock in the house from 
which you can select pleasing gifts for 
weddings, birthdays or anniversaries with 
more ease and pleasure than the jewelry 
store. Here are gifts for the mere tot 
— mugs, rings, pins — to the most aged. 
Appropriate gifts, showy gifts, gifts of 
intrinsic merit. And they need not be 
costly. — W. V. Snyder § Co., Newark. 

To-morrow we offer other specials in 
solid gold and diamond jewelry. The 
prettiest novelties and the newest con- 
ceits are displayed in our jewelry store. 
Everything has been skillfully selected; 
you're safe buying here. The prices are 
from 25 per cent, to 50 per cent, below 
those usually asked. — Blooming dale 
Bros., New York. 

Good, straightforward, honest gold and 
silver jewelry and things for folk with 
limited means yet not satisfied with any- 
thing but the best. — Geo. F. Brodnax, 
Memphis, Tenn. 

Xew spring jewelry. A sparkling ar- 
ray of the new spring sterling silver 
novelties. We are now showing all the 
latest styles and prevailing fads. The 
new designs are in fancy stunts for the 
smart spring girl, including the Floro- 
dora heads, dragons, pug dog heads, art 
nouvea, etc. They are all the rage. — 
Hope Bros., Knoxville, Tenn. 

Escaping jewelry store stagnation af- 
ter the holidays is what we mean to do. 
We manage to do this by lopping off 
prices on our goods until the profits are 
represented by a large round O. This 
year we propose to make things unusual- 
ly lively and have cut prices until in 
many instances hardly more than the 
assay value of the material is left. If 
you have any birthdays you must re- 
member during the next few months we 
suggest that you can obtain a gift from 
us now which will cost you much more 
after this sale is over. — Johnson Jewelry 
Co., Logan City, Utah. 
ELRY 



654 



ADVERTISERS CYCLOPEDIA 



The band that binds hearts together 
seems to be in great demand just at this 
season of the year. Your ring is here, 
just what you want, backed up by our 
full guarantee. Our big stock has just 
been strengthened by a wide variety of 
all that is latest and best. — J. F. Carr, 
Kenton, Ohio. 

The added chawn to a woman's toilet 
is exquisite jewelry. The gems or ar- 
ticles need not be excessively costly; if 
the gems are well cut and well set and 
the articles perfectly made, they will 
greatly add to the charms of the wearer. 
Ernsting's is the store which carries a 
most magnificent stock of all that is de- 
sirable in jewelry — diamonds, kunsite, 
tourmalines and other gems at remark- 
ably low prices. — C. W. Ernsting, San 
Diego, Cal. 

We make a specialty of exclusiveness 
in every line we undertake as is shown 
by our displays. When you want 
" something different " come to us. — 
Hansel, Sloan 8[ Co., Kansas City, Mo. 

In keeping with the grand onward 
sweep of this time-honored establish- 
ment, we have now the pleasure of an- 
nouncing our new department of dia- 
mond jewelry. A new department and 
a new departure. Selling the costliest 
of diamond jewelry on the same basis of 
small profit as characterizes all the Eh- 
rich merchandise — removing diamonds 
from the category of luxury or extravag- 
ance and putting them into the more 
satisfying form of an investment. In 
inaugurating this great move our pur- 
pose was to erect a department which 
would be at least equal to any of the 
best ones in the store, and be also the 
equal of any exclusive jewelry store in 
New York. That means a large variety 
of diamond jewelry of the highest class, 
together with original and exclusive 
novelties in settings; and gold jewelry 
which, apart from the precious stones, 
is no less sought after by persons of the 
most refined tastes. This should not be 
looked upon as a mere department; it 
is more than that — it is truly a jewelry 
store, with ourselves as manufacturers. 
—Ehrich Bros., New York, N. Y. 

A present that gives pleasure not 
merely for a few days but for long 
months and years is the ideal Christmas 
gift. That is why jewelry made by mas- 
ter workmen and sold at moderate prices 
is fast growing in favor. Designs full 
of the beauty of art are found in glis- 
tening profusion at the Lambert store. 
Choosing is no longer a task, but a pleas- 
ure. — Lambert's, New York, N. Y. 

We are still determined in our effort 

JEW 



to close out all the jewelry remaining 
from the past season, before attempting 
to properly show and display the new 
jewelry, which has been rapidly arriv- 
ing during the past few weeks. If these 
prices are not sufficiently low to stimu- 
late curiosity, come down and examine 
the goods, and see how much lower they 
are than usual. — McKelvey's, Youngs- 
town, Ohio. 

Wedding Rings. — Tiffany wedding 
rings are the proper kind, and should 
be of finest quality. We have in stock 
every size or shape, or make them to or- 
der, if you so desire. Our reputation 
assures you of the best. We invite you 
to call. — E. J. Scheer $ Co., Rochester. 

Imported Rhinestone Jewelry Actual- 
ly at Half Price — Very many of the 
prettiest designs are exclusive. The set- 
tings are sterling silver or gold plated. 
It is really surprising how such particu- 
larly pretty pieces could be made for 
such prices. — Abraham $• Straus, Brook- 
lyn, N. Y. 

If you intend to get a ring in the 
near future it will pay you to invest 
now. Yes, buy for Christmas. — H. Fell- 
man, Woonsocket, B. I. 

It's a fitting custom that of giving 
baby a silver souvenir spoon, illustrating 
in some way the year you wish to be re- 
membered. We sell a great many for 
that purpose, as well as for remem- 
brances to friends at home. We charge 
nothing for engraving the date. — Stewart 
Dawson fy Co., Melbourne, Aus. 

Look all over town, then come to us 
and be convinced that our line of rings 
surpasses all others. We want the 
young men to see the nice engagement 
rings in our trays. For those whose 
purse permits, the diamond is always the 
thing. See those solitaire diamonds in 
Tiffany ring mountings at $38 — sure to 
please. The opal, no longer unlucky, 
but now the most popular stone, is much 
in evidence in our stock. Handsome 
opal and diamond engagement rings $10 
to $25. Possibly the day of days ap- 
proaches and it's a plain gold band you 
need; we sell only the seamless solid 
gold wedding rings, the only sort to 
buy — all shapes and sizes — $3 to $8. — E. 
D. Vosbury, Atlanta, Ga. 

Novelties in jewelry and belts. 
Dainty little articles which appeal to 
every woman and which are an indis- 
pensable part of a woman's dress fix- 
ings. — The Hamburger Store, Los An- 
geles, Cal. 

When you think of jewelry think of 
Lyon, Lexington, Ky. 
ELRY 



OF SELLING PHRASES 



655 



The Reliable Store. Frankly, now, 
wouldn't you rather have a wedding or 
a birthday present from Stewart Daw- 
son's than almost any other place in 
Sydney ? Why ? Because this is a re- 
liable store. Because for thirty-one 
years we have made a specialty of one 
class of goods — the reliable. As to 
prices, is it not reasonable that we, as 
specialists in reliable goods should be 
able to buy quality and sell quality low- 
er than shops that merely dabble in 
quality for the sake of effect ? Our 
stock has been carefully gone into, and 
we can say that the assortments were 
never larger and time was never more 
propitious for a satisfactory buying. 
Orders by post have careful attention, 
and catalogues and particulars are glad- 
ly furnished inquiries. — Dawson $ Co., 
Sydney, Aus. 

Jewelry. Little luxuries priced as 
low as if they were necessities. Every 
article of the same fine quality as if the 
best jeweler's name was on the box, but 
at much lower prices. — Geo. B. Peck 
Dry Goods Co., Kansas City, Mo. 

An up-to-date jewelry store is the best 
place in the world to get suggestions for 
presents. The stock and the prices are 
so varied that every taste and every 
pocket is likely to be suited. We have 
many inexpensive but dainty little novel- 
ties here which will make excellent gifts. 
This is the place where you can get just 
what you are looking for. Our stock 
never gets low. — Steioart Dawson fy Co., 
Melbourne, Aus. 

The latest fashionable engagement 
ring. Very fine. Brilliant enough to 
cut any heart. — L. W. Sweet $ Co., 
Brooklyn, N. Y. 

Pins and pins. While waiting in a 
New York store one day last week, an 
observing man noticed and counted the 
small pins worn by a smartly dressed 
woman who was standing at one of the 
counters. There were fifteen pins in all 
— four on the front of the waist, four 
on the cuffs, three on the neck band and 
four on the belt. Fifteen is maybe a 
large number for every-day wear, but 
still — pins are being worn this season 
more in number than ever before. Our 
stock shows the newest ideas — in pins 
for the belt, the collar, the cuffs and the 
waist. There are pins of gold and pins 
of silver; pins round, pins oval and bar 
pins. Prices range from 30c. up to $8 
each. Come in and see the line. — C. E. 
Giford $ Co., Fall River, Mass. 

Art and poetry have always had some 
of their highest forms of expression in 
jewelry and the precious stones. The 

JEW 



creations of the twentieth century prove 
this time honored rule in an almost ab- 
solute perfection of design and work- 
manship. — Arthur M. Field Co., Ashe- 
ville, N. C. 

We always sold jewelry— in fairly in- 
telligent fashion and always with guar- 
antee that we stood ready to make good ; 
but one can't give gifts "subject to 
guarantee." A gift must be right of its 
class — its bulk cost isn't the standard of 
judging. So we changed our tactics, and 
we installed experts — known country- 
wide — at every corner of the business. 
In a couple of years our store has won 
a splendid clientele who know that the 
Gimbel jewelry store stands for these 
things: Vast assortment gathered here 
and abroad. Trustworthy goods; sub- 
ject to every test — Exclusive things — as 
particularly fine stones and ornate 
mountings. Inexpensive jewelry — gold, 
if we say so; and many Paris oddities 
that generally are not gold. We have a 
clientele who know, that, better than a 
guarantee to be made good, the jewelry 
we sell is good — is givable. — Gimbel 
Bros., Philadelphia, Pa. 

It pays best to offer our customers the 
best style, finish and quality of jewelry 
of all kinds. Our new spring stocks are 
well selected and represent the latest de- 
signs and most artistic styles for the 
fastidious purchasers as well as the pop- 
ular styles for all. We call your atten- 
tion to our new showing of diamond 
rings, gold and gold filled watches, wed- 
ding rings, signet rings and a complete 
line of novelties in gold, silver and cut 
glass. Don't fail to see our display. — ■ 
LeBron Jewelry Co., Montgomery, Ala. 

Gold rings. It is worth while in buy- 
ing a gold ring to know that you are 
getting one that is absolutely depend- 
able. W. L. $• Co. solid gold shell rings, 
which we have sold for years, are fully 
warranted for five years. If in any way 
one proves unsatisfactory we will give 
you a new ring for it. Rings for babies, 
children, women and men. Some set 
with opals, garnets, amethysts, sapphires, 
emeralds, turquoise, pearls and rhine- 
stones; both imitation and genuine set- 
tings. There are also signet rings, chas- 
ed rings and plain rings. Now on sale 
on Grand Aisle Table at these prices — 
Hahne $ Co., Newark, N. J. 

You will notice at a glance that our 
stock is above the ordinary, common- 
place jewelry found in most stores. In 
other words the Williams' jewelry is the 
kind that up-to-date people demand. 
Our prices are right.— A. F. Williams, 
Trenton, N. J. 
ELRY 



656 



ADVERTISERS CYCLOPEDIA 



Weddings. Antiques for wedding 
gifts. To many young people an antique 
would be more acceptable than anything 
new as a gift. For several years we 
have been accumulating what is now 
quite an interesting collection of useful 
and ornamental pieces. We have them 
in metal, wood and porcelain. We in- 
vite your examination. Take elevator 
to second floor. — Wcmeless §■ Co., To- 
ronto, Can. 

Between now and June the blushing 
bride and sweet girl graduate will com- 
mand the greatest attention. The per- 
plexing problem of what to give finds an 
easy solution at the Hartdegen store, 
where worthy qualities in diamonds, 
jewelry, silverware, cut glass and art 
goods are assured, where the assortment 
is satisfying and where prices are pleas- 
ing. Our under-price table is a per-, 
manent feature and provides many wor- 
thy and suitable gift things at a snug 
saving. Many people are paying close 
attention to the under-price table. It's 
in the rear. — Hartdegen, Newark, N. J. 

Lucky Swastika jewelry. Notice how 
many people are wearing the Swastika — 
that curious cross-eyed symbol. It's a 
" sign of welfare," an emblem of good 
luck, as old — well some say it's the old- 
est symbol in the world. Get a Swastika. 
Brooches, charms, cuff links, belt pins, 
scarf pins, waist sets. — Oberlin Bros., 
Fresno, Cal. 

Mourning jewelry. If you are inter- 
ested in mourqing or jet jewelry we in- 
vite you to call and see our summer 
stock which has just been received. It 
is unsurpassed in point of variety and 
value at the prices asked. We suggest, 
belt buckles, back combs, bead neck- 
laces, bracelets, new design barrettes. 
Ask to see our new mourning stationery 
and visiting cards. Mail orders properly 
and promptly filled. — LeBron Jewelry 
Co., Montgomery, Ala. 

Dingwall jewelry. We have the dis- 
tinction of being the only jewelry house 
in the West having a fully equipped 
jewelry factory and employing a com- 
plete staff of stone setters, ring makers, 
jewelers, engravers and repairers, each 
of these being a sparate branch. It is 
in this factory that " Dingwall " dia- 
monds are mounted. "Dingwall" jew- 
elry made, engraving and repairing done. 
We would deem it a pleasure to show 
those interested in the art of jewelry 
making through our workshops. — D. B. 
Dingwall, Ltd., Winnipeg, Can. 

Store full of wedding gifts. Have 
you ever thought that almost every ar- 
ticle we sell is suitable for a wedding 

JEW 



gift ? Not only that but every article 
you buy from us has an artistic value 
far beyond the actual cost, and far pre- 
ferable to some article of utility only. 
It is a matter of pride with us that a 
gift is frequently more highly prized be- 
cause it came from our establishment. 
A lady patron described our store as 
"The Wedding-Gift Store," and we 
have always been pleased with her title 
for us. — LeBron Jewelry Co., Mont- 
gomery, Ala. 

Many men make a hobby of their 
shaving outfits. To such persons we 
offer the most complete line of razors, 
strops, hones, etc., ever shown in this 
city. We have a fine stock of American, 
English, German and Swedish razors. 
All the leading styles of safety razors, 
in cases, of all kinds of combinations. 
Shaving brushes from 20c up to $1.50 
each. Razor strops and hones in twenty- 
five or thirty styles, in prices from 25c to 
$2.00 each.— IF. B. Miller $ Son, Spring- 
field, III. 

The Seventh Street Store is showing a 
particularly attractive line of new goods 
this spring, and we are especially proud 
of a recent purchase of hat pins, waist 
sets, etc. There is no finer assortment 
or more reasonably priced goods in this 
or any other city. The difference be- 
tween Market street rents and Seventh 
street rents is easily apparent in the 
price mark of every article. — W. L, 
Roberts, Wilmington, Del. 

Bead bags specially priced. Our Mr. 
Belt-and-Bag man brought these from a 
town away over in Germany where they 
have been making bead-work for years 
and years — they have a statue erected 
to the women whose skill helped to make 
the art famous there. Because we 
brought them across the seas ourselves, 
we can offer them to-morrow far below 
value. — Strawbridge Sj; Clothier, Phila- 
xia, Pa. 



A grand collection of beautiful gifts. 
Quality is the great leverage in every 
honest comparison, and we always get 
the credit of being the lowest price house 
in our line. The prices are irresistible, 
in fact they spell economy in its truest 
form. Call and see for yourself at — 
Gainor's Jewelry Store, Troy, N. Y. 

Our superb array of jewelry and 
Watches makes buying easy. Every- 
thing is in perfect taste, and everything 
may be fully relied upon. We sell you 
nothing we don't know all about, and 
we tell you all we know about the goods 
we sell you. Prices reasonable. — H. O. 
Shupp, Wilkesbarre, Pa. 
ELRY 



OF SELLING PHRASES 



65' 



January diamond sale. If you con- 
template the purchase of a diamond or 
fine diamond jewelry in necklaces, pins, 
pendants, rings, studs, scarf pins, etc., 
we will be pleased to have you call and 
look over our large stock and get our 
discount prices. On account of our lo- 
cation and small expense we can make 
prices that no other house can. Call and 
be convinced. — H. F. Legg $ Co., Minne- 
apolis, Minn. 

Cause and effect have to be carefully 
explored, sifted and analyzed in all mat- 
ters of importance. When you want to 
buy diamonds, watches and silverware 
there is some cause for the want. Some- 
thing you are cognizant of has the ef- 
fect of your acting on such knowledge 
and buying of us. Our fine stock is a 
cause and our low prices are the effect 
that gives us your patronage. — M. J. 
Kennedy, Schenectady, N. Y. 

Customers of our jewelry store are 
protected against extravagant prices by 
our early purchases of gems and prec- 
ious stones before the last important 
advance in cost. Unless you have in- 
spected the new diamond jewelry now 
being shown here, and made comparisons 
with diamonds of equal quality, you will 
not be able to appreciate what this pro- 
tection in price fully means. Feel free 
any time to ask us to show you the un- 
mounted gems shown only upon request 
in the little diamond room. — The John 
Wanamaker Store, Philadelphia, Pa. 

Exquisite designs in jewelry. Gift 
seekers will find in our stock an assort- 
ment equal to any in the large cities. 
It's necessary for us to carry a large 
stock to meet the demands of our cus- 
tomers. If you desire jewelry that's dif- 
ferent, something besides commonplace 
designs, come here. A deposit reserves 
anything you may select. — A. F. Wil- 
liams, The Jeweler, Trenton, N. J. 

Rings. Great Christmas stock. Now 
and always rings are the gifts which 
women like perhaps best of all. Of 
course there is a great stock here, for 
babies, girls and boys and men and 
women. This litle list can no more than 
hint at the variety. Your own good 
judgment when you see the rings will 
show you what are the values. Signet 
rings are especially popular this year, 
and if they are to be engraved, they 
should be bought now. — Frederick Loe- 
ser $ Co., Brooklyn, N. Y. 

The increased demand for Knerr en- 
gagement and wedding rings — and the 
reason. Everyone wants to be absolute- 
ly sure of their store when purchasing 
these articles. It's different from ordi- 

JEWE 



nary jewelry. Bought for a lifetime, 
they must and should be right. The "J. 
H. K." trademark goes into every wed- 
ding ring we sell — it's pure gold — you 
buy by weight, and we suggest that you 
notice particularly their finish — every- 
thing is the best that high-class, skilled 
workmanship can develop. Solitaire 
diamonds the ^same way— we're just as 
particular about the ring's finish as we 
are of the stone's purity and beauty — 
and then comes the price — this is given 
to our customers at the smallest margin 
of profit. People know this and they 
tell others. — /. Harry Knerr, Camden. 

Rings are the most commonly sold 
pieces of jewelry, yet contrary to 
thought it is seldom that any two like 
rings are found — that is outside of this 
store. This gives you an insight into 
the greatness and size of the stock with 
which this store is provided. A 
ring for every finger is our claim 
and we honestly believe that we 
could sell a ring to every one in this 
town without selling duplicates. Ring 
this fact and remember it. They are all 
gold rings and range up from 50c. — 
John C. Pierik <% Co., Springfield, III. 

Hat pins. An assortment that chal- 
lenges the showing of New England's 
largest jewelry marts. Gathered here 
for your selection. Gold filled; excep- 
tional quality, $1.00 to $2.50, Easter 
hats must have pins — as an Easter gift, 
what better suggestion? — The Philip 
H. Stevens Co., Hartford, Conn. 

Gifts for Easter have become popu- 
lar and the custom is growing. These 
little gifts need not of necessity be large 
or expensive, as there are so many other 
gifts to be made during the year. It is, 
nevertheless, decidedly graceful and ap- 
propriate to remember one's friends on 
this, one of the most joyous festivals of 
the year. If flowers are appropriate, 
why not a handsome vase to put them 
in ? We have some very dainty and 
beautiful vases in cut glass, Bohemian 
ware, Austrian ware and white and gold 
in every variety and shape. They are 
not expensive and we will be pleased to 
show them to you. — C. H. Case $ Co., 
Hartford, Conn. 

We are now showing a variety of the 
styles now fashionable. They are in 
solid gold, and there are many different 
patterns of the close and the open curb 
— in both Dickens and Albert chains.— 
Johnston Bros., Montreal, Can. 

Wedding rings and presents. The 
quality is absolutely the finest and guar- 
anteed; initial stamped on the inside of 
each ring.— E. J. Hyde Jewelry Co., 
Spokane, Wash. 
LRY 



658 



ADVERTISERS CYCLOPEDIA 



JEWELRY— CLOCKS 



A clock that runs more than a year 
without winding. It is a clever German 
idea, this clock that with a single wind- 
ing will run for four hundred days. 
One needs to be careful that it is prop- 
erly set up to begin with, but after that 
the clock will do its duty steadily with- 
out further attention. It is under a 
glass case, so that the very interesting 
mechanism may be open to view; and 
almost every one who sees it wants to 
own one. — Fred. Loeser $ Co., Brooklyn. 

Do You Need a Clock ? — One would 
make a "timely" present for your wife. 
We believe we have the finest line you 
have ever looked at. — Millard F. Davis, 
Wilmington, Del. 

Clock Prices Cut in Half.— We have 
gone through our stock of wood clocks 
in our first floor showroom and chipped 
a big piece off the price of each. We 
have carefully overhauled them and re- 
polished the cases, so that every one will 
be a satisfactory purchase. We have 
no space in our cases to show them — 
that is the only reason we have for cut- 
ting the prices in two, and they should 
quickly find new homes to regulate. — 
Stewart, Dawson $ Co., Sydney, N. S. W. 

The clocks in a house are very potent 
in making the first impression when one 
enters. Think of this when you go call- 
ing again, and notice the clocks in the 
houses you enter. You will be surprised 
how much they tell of the character of 
their owners. We want you to get in- 
terested in clocks. They are very at- 
tractive and interesting in many ways, 
both useful and ornamental. We are 
clock wise and can tell you as well as 
show you all about them. — L. B. Moore, 
Denison, Tex. 

We don't know whether all clocks are 
right as to time, but we do know that 
this is the right time for clocks and that 
our clocks keep time with regularity and 
accuracy. We have our own importa- 
tion of Swiss made clocks. — Eagle Drug 
Co., San Diego, Cal. 

Wouldn't a cuckoo clock make a pret- 
ty and useful gift for a June bride ? 
Odd and unique out of the ordinary; 
and they are splendid timekeepers, too. 
— Feagans, Joliet, III. 

These chilly mornings when it is al- 
most impossible to arouse yourself from 
slumber's tight embrace, you should en- 

JEWELRY 



joy the comfort of being awake on 
time by using one of our alarm clocks. — 
Albert Pfeifer, Little Bock, Ark. 

While a hall clock is a luxury which 
anyone can do without, yet we do not 
know of any investment in furniture 
that will bring more satisfaction than 
the purchase of a clock of this kind. It 
is very ornamental, contributing as much 
or more to the furnishing of a hall as 
any article that could be put into it. It 
has a guaranteed time keeper that will 
last a hundred years, while every part 
is as well made as though it cost five 
times as much. Our price is $40.00. — 
The Vincent-Barstow Co., Cleveland, O. 

Grandfather clocks. Old-fashioned 
clocks are the fad. Modern homes are 
incomplete without grandfather clocks. 
The oldest of our readers will remember 
the massive timepieces that marked the 
fleeting moments of childhood. Such 
clocks are now sought for as a necessary 
piece of furniture in fashionable resi- 
dences. We have secured from various 
manufacturers the finest specimens of 
grandfather clocks that are to be had. 
They include various styles and finishes. 
Some of them are open to the floor; the 
lower parts of others are utilized for 
books or bric-a-brac. The works in 
nearly all of our clocks are of the cele- 
brated Seth Thomas make or of the 
best imported makes. The frames are 
substantial and lasting. The movements 
are calculated to be the same and to 
wear indefinitely. These clocks are fin- 
ished in mahogany, golden oak, flemish 
oak, weathered oak, etc. Some are built 
to hang on the wall; others are designed 
to stand upon the floor. The illustra- 
tion shows one of the many styles we 
have secured. — Barker Bros., Los An- 
geles, Cal. 

Always on time wins respect. It has 
gained a reputation for our watches 
and clocks that we feel proud of. While 
we consider the movement the most im- 
portant part of a watch or clock, beau- 
ty, too, should be considered. Our se- 
lection of time pieces are marvels of ar- 
tistic skill in design and finish. They 
must be seen to be appreciated. If in 
need of an alarm clock get one of our 
Tattoo alarms $1.50. The best inter- 
mittent alarm made. — Jos. J. Consedine, 
Lebanon, Pa. 
—CLOCKS 



OF SELLING PHRASES 



659 



JEWELRY— DIAMONDS, PEARLS 



Oriental pearls. A large and beauti- 
ful collection of pearls has just been re- 
ceived from our eastern buyer. Pearl 
jewelry is fashionable for brides and 
bridesmaids' gifts. We suggest: Ring 
No. 2038.— Five fine pearls at $40.00 as 
a suitable gift of the groom to the bride. 
Special wedding jewelry made to order. 
— D. B. Dingwell, Ltd., Winnipeg, Can. 

Buy a flawless diamond of the first 
water and you have an investment whose 
value can never depreciate through time 
or circumstances. You are perfectly 
safe if you buy diamonds here. We 
sell only perfect gems — noted for their 
depth and brilliancy. — /. Abramson, Los 
Angeles, Cal. 

Of all jewels the most sought after 
and most highly prized is the diamond. 
Our resplendent stock of jewelry con- 
tains an enticing array of this gem of 
gems, but the less costly pearls, opals, 
garnets and amethysts have not been 
slighted. Fine stones in the finest of 
settings are in our cases for your ad- 
miration and choosing. Beautiful pieces 
of every description in plain gold and 
silver. We make a specialty of fine 
time pieces for pocket or shelf. Elegant 
designs in all sorts of solid silverware, 
plated ware also. — LeBron Jewelry Co., 
Montgomery, Ala. 

Diamonds are still advancing in value. 
These long summer days are good 
ones for buying diamonds. You have 
the best possible light in which to judge 
and compare them and plenty of time" 
to do so. We have a very large stock 
of them on hand, most of them bought 
far below the present market prices. We 
have in some of the newest, most up-to- 
date mountings, and think we can prove 
to any one interested that now is the 
time to buy. — L. B. Moore, Denison. 

Diamonds. There is nothing more at- 
tractive in society than beautiful gems. 
Nothing points out your position in the 
world more than the wearing of dia- 
monds. If you are anxious to get in 
the best set, why just come in and choose 
your own setting, we have diamond 
brooches, rings, pins, diamond set watch 
cases, etc., at prices that place them 
within your reach. — A. O. Carter, Win- 
nipeg, Can. 

To gain knowledge requires time, add- 
ed to patience. You gain knowledge 



about diamonds and high-class watches 
by coming here and seeing what we im- 
ported in papers of loose diamonds, and 
how very high-class our fine white gems 
are, and how reasonable a proposition 
we can give you to secure one. Every- 
thing bought from us is sold with a 
strong guarantee. — Hess $ Slager, Jack- 
sonville, Fla. 

No other gem can compare with the 
diamond in beauty and luster. Aside 
from its money value, it adds prestige 
and refinement to the owner. We handle 
a complete assortment of set and unset, 
clear-cut stones of the first water. No 
imitation or ordinary stones here. Our 
prices will meet with your approval. — 
J. Abramson, Los Angeles, Cal. 

Diamond jewelry. Rarely beautiful 
pieces — rings, pendants, brooches, etc., 
in many combinations. Diamonds with 
opals, sapphires, pearls, and emeralds. 
Many of our costliest pieces are set in 
platinum, instead of gold; this adds to 
the price, but the former metal is more 
lasting. Our stock of solitaires is un- 
usually < attractive just now. Several 
settings to choose from. We also make 
settings to your order. You are earn- 
estly requested to come in and look this 
line over. — M* A. Hag en, Fargo, N. D. 

Every diamond you buy at our estab- 
ment strengthens our reputation for sell- 
ing the highest grade diamonds at the 
lowest minimum of profit. Each selec- 
tion made, even though you close your 
eyes while selecting, will be a flawless 
diamond. Every unmounted gem in our 
Stock has not only been critically ex- 
amined "with a high power jeweler's 
microscope, but has been doubly inspect- 
ed by two experts. Therefore our cus- 
tomers are in every way protected and 
our reputation for selling guaranteed 
perfect blue white and extra white dia- 
monds only is constantly enhanced. — 
Brock $• Feagans, Los Angeles, Cal. 

Smooth sailing after once establishing 
yourself as to the proper place to buy 
diamonds, the finest imported. We find 
that satisfied customers are sending 
their friends to our stores and we are 
making customers all over Florida. On- 
ly the finest diamonds, quality the best, 
prices the lowest. Ninety dollars in cash 
given for a diamond you pay us one 
hundred for.— Hess # Slager, Jackson- 
ville, Fla. 



JEWELRY— DIAMONDS, PEARLS 



660 



ADVERTISERS CYCLOPEDIA 



Give a diamond. It has what every 
present should have, sentiment and in- 
trinsic value. Never grows old; more 
valuable as the years pass. If it is 
bought here you are sure of a fine stone 
at the lowest prices to be found any- 
where. That's the Mitchell reputation. 
Every stone backed by our guarantee. — 
Mitchell's, Philadelphia, Pa. 

Diamonds. We believe that we can 
convince any unprejudiced person that 
it is worth their while to purchase their 
diamonds here. The mounting of dia- 
monds is an important matter, and we 
not only have a large selection, but we 
mount the stones in any way desired; 
thus your ring or pin may have an in- 
dividual character, which the ordinary 
mountings lack. Our prices are lower 
than are to be found elsewhere in dia- 
monds of fine quality. — B. J. Biles Co., 
Jacksonville, Fla. 

Good diamonds. Even after every one 
has had his say about diamonds, the 
quality of our gems still remains un- 
surpassed. For purity, brilliancy and 
reasonableness of price we cannot be 
outdistanced. Personal selection from 
the best sources, small expense and no 
duty account for our splendid values. 
Try us for diamonds. — Wanless $ Co., 
Toronto, Can. 

We call the attention of diamond pur- 
chasers to be particular to quality rather 
than price. Confidence is the most es- 
sential part in buying diamonds. No 
one can undersell us, provided quality 
and quantity being equal to that guar- 
anteed by us. Call and see before mak- 
ing your purchases. — E. O. Zadek 
Jewelry Co., Mobile, Ala. 

Diamonds retain their popularity 
among polite people. In our collection 
we have some that are absolutely "gems," 
and we invite your inspection. It is 
really a treat to look over our unset 
stones and when you are shopping, call 
and examine them. — Bonnet, Columbus. 

A mere glance at a good diamond is 
ample to indicate its quality. This can 
be in truth applied to any one of the 
stones you may chance to examine in our 
large collection, all laying equal claim 
to your admiring exclamation: " Isn't 
it a gem !" Our prices are the lowest 
at which fine stones can be sold for. — ■ 
G. F. Hutcheson, Charlottestown, Can. 

A form of diamond security. Dia- 
monds come from the cutters in melange 
Jots, that is the diamonds differ mater- 
ially in quality and accuracy of cutting. 
The dealer must know how to classify 
the diamonds, or some of his customers 
will pay too much for some grades. 
JEWELRY— DIA 



Many dealers lack the skill to grade 
properly, others do not care. We guar- 
antee the grading of our diamonds, and 
in order to do this each lot is subjected 
to two inspections, one by the head of 
our diamond department, the other by 
Mr. Brodnax. It is practically impossi- 
ble that any error should get by both. 
This is but one of many ways in which 
we safeguard the interests of buyers. — 
Geo. T. Brodnax, Memphis, Tenn. 

Particularly at this time of the year 
we have for the inspection of buyers 
and visitors, one of the most extensive 
stocks of choice diamond and precious 
stone jewelry in America, artistically 
mounted after original designs belong- 
ing exclusively to this house. Persons 
who have no thought of purchasing, but 
are interested in precious stones, and 
the art of their appropriate setting and 
treatment, are as welcome visitors as 
those who come with purchases in view. 
— Henry Birks $• Sons, Montreal, Can. 

When we give you our word regarding 
a diamond, you can positively rely on it. 
As experts of lifelong experience and as 
extensive dealers in these gems, we are 
in every way equipped to give perfect 
satisfaction in quality, style and cost. — 
Hansel, Sloan $ Co., Hartford, Conn. 

Don't be fooled by jewelers who try 
to sell you genuine diamonds at high 
prices, with the argument that they are 
a good investment and that you can al- 
ways realize within a small percentage 
of their cost. How many have tried 
this experiment only to discover, when 
they were compelled to part with their 
jewels for cash, that $20.00 was all they 
could realize on a diamond that cost 
$100.00. If you want to invest your 
money, buy government bonds or some- 
thing equally as good. If you want dia- 
mond jewelry for ornament, buy Lucios 
gems, they have all the luster, color, fire 
and brilliancy of the genuine old-mine 
gems. They will stand every test of the 
genuine, and will preserve their bril- 
liancy forever. We guarantee them to 
do so. — Lucios, Toronto, Can. 

Diamond Purity. — In the selection of 
a diamond, size is only one of many 
considerations. Purity of color and 
freedom from flaws are very important 
elements, as also are shape and style of 
cutting. The most important feature, 
we think, in buying diamonds, is the 
source you procure them from. We buy 
direct from the cutters in Amsterdam. 
This enables us to give our customers 
the choicest of gems without having to 
pay the fancy prices. — B. A. Dickson $• 
Co., Montreal, Can. 
MONDS, PEARLS 



OF SELLING PHRASES 



661 



Pearls as spherical as miniature bil- 
liard balls. A pearl unevenly shaped — 
however choice otherwise — cannot be ad- 
mitted into the " select company " of 
Diamond Hall's ring trays. Ryrie 
Bros.' pearls are perfect in color, shape 
and luster. When combined with dia- 
monds, each gem adds to the other's 
beauty. — Ryrie Bros., Toronto, Ont. 

Read what an authority says — People 
cannot understand why diamonds do not 
come down in price. Unless some new 
diamond fields are discovered they will 
never come down, and I think that pro- 
portionately they will go as much higher 
in the next ten years as they have in 
the last ten years. The reason is 
this: Ten years ago it took less than 
one-third of the effort to produce dia- 
monds that it does to-day. In other words 
the strata of blue ground in the Kim- 
berley Fields that were then worked 
were so prolific that diamonds were 
found practically on the top of the 
earth. After the very prolific strata 
were worked out and it was necessary 
to go down a little deeper into the earth 
diamonds were not quite so plentiful, 
and to-day it takes at least three times 
the effort to produce the same amount 
of stones it did ten years ago. Pearls 
are also going up in value at a rapid 
rate. — Stewart Dawson $• Co., Sydney. 

Diamond loveliness is a uniquely bril- 
liant and valuable form of beauty, but 
one from which impurities detract im- 
mensely. We look sharp for quality 
and insist on purity when selecting our 
gems. A large and choice stock of dia- 
monds now on hand. — John M. Frear, 
Binghamton, N. Y. 

There are no bargains to be had to- 
day in any grade of diamonds — why, 
simply because their value is advancing, 
not decreasing. Of course, there are 
grades and qualities in diamonds — you 
can buy diamonds at different prices per 
karat — but, high or low, price is always 
based on quality and color. Selling as 
we do but one grade of diamonds, the 
very best, you will find that our prices 
are fair and honest — lower than we can 
ever expect to replace the same goods in 
our stock — lower, we assure you — quality 
considered — than you can buy elsewhere. 
We invite the most critical expert criti- 
cism — as to our prices and the high grade 
quality of our diamonds. The strongest 
written guarantee goes with every dia- 
mond we sell. — Montgomery Bros., Los 
Angeles, Cal. 

Anticipating this rise in the cost, we 
bought largely of diamonds early this 
year in Amsterdam and London, secur- 

JEWELRY— DIA 



ing them at the old figures, and conse- 
quently there will be no change in prices 
here this season. Only the highest 
grades and only perfect stones. — Wana- 
maker, Philadelphia, Pa. 

Diamonds of every size and mounted 
in every style, correctly cut— to suit 
every purse. Variety in everything but 
quality. Jaccard's diamonds are ideal 
graduation gifts. However, there is but 
one price to everybody for every article 
at Jaccard's, Kansas City, Mo. 

Among the recent purchase of dia- 
monds on display at the De Wolfe store 
are several stones that are as rare gems 
as the old Liberty Bell is a rare relic. — 
The DeWolfe Store, New Bedford. 

In buying a diamond, the first thing 
to decide is, do you want a cheap stone 
(that is a diamond that is imperfect or 
bad color), or do you want a first qual- 
ity stone ? A stone that you can show 
with pride and know that you have the 
best. If you want the cheap kind I 
have not got it; if you want the best 
then see me. I have handled this kind 
for many years in Marion, and will 
guarantee that I can sell you this class 
of diamonds as low as any firm in the 
State. I give back your money less ten 
per cent, any time within a year. — Phil 
Diets, Marion, Ind. 

Bringing over our own diamonds un- 
mounted lets us start with the lowest pos- 
sible cost; selling them without extrav- 
agant profits (which is always the rule 
of this house) keeps down the final cost 
to below the average. The mountings 
are the latest and are done by the most 
expert workmen. The variety in rings, 
pins, brooches, necklets, etc., is now 
large. — Wanamaker, Philadelphia, Pa. 

It is possible that you have wanted to 
buy a diamond ring for yourself for a 
long time, and you've put it off just 
because the ring you wanted entailed too 
big an outlay. If that is so, or if for 
any other reason you are interested in 
diamond rings just now, we urge you to 
come in and examine our collection. — 
Blooming dales, New York, N. Y. 

Americans are the greatest diamond 
purchasers in the world. They insist 
upon quality. Naturally, therefore, their 
love for the precious gem leads them to 
closely study the stone, until to-day 
they hold the prestige as the world's 
greatest diamond connoisseurs. Their 
invariable decision in according first 
place to a Birk's diamond is an assur- 
ance of the utmost importance to Cana- 
dian diamond purchasers.— Henry Blrks 
fy Sons, Montreal, Can. 
MONDS, PEARLS 



662 



ADVERTISERS CYCLOPEDIA 



Diamonds of unquestionable quality, 
mounted in the newest settings, consti- 
tute a special feature of our large stock 
of fine jewelry. — Berry $• Whitmore Co., 
Washington, D. C. 

We do not intend to lose money in 
closing out our stock. Although we 
may lose a little before we get through, 
our plan is to sell the goods for just 
what they cost us, without any attempt 
to make profit or loss, so that when our 
doors close for the last time we can say, 
*' We are even." Have you noticed the 
way diamonds are going ? — Lissner $• 
Co., Los Angeles, Cat. 

Diamond experts send their friends 
who want to buy diamonds to us. They 
know that good stones cannot be bought 
anywhere in America as advantageously 
as here. We are satisfied with moderate 
profits and are not compelled to tack on 
an extravagant percentage to pay big 
rents and store expenses. — Mitchell's, 
Philadelphia, Pa. 

It is conceded by our ablest financiers 
that there is no better or safer invest- 
ment for money than in diamonds. In 
the past eight years diamonds have in- 
creased in value more than eighty per 
cent., and the movement is ever upward. 
Experts claim the present year will see 
an advance of twenty per cent. No 
other investment that takes on no shadow 
of risk offers such inducements. In com- 
parison with deposits in savings banks, 
the advantage is many fold, for not only 
is the return much greater, but the prop- 
erty remaining in your own possession, 
renders the security absolute, and con- 
vertible into cash at a moment's notice. 
— The Bushmer Jewelry Co., Pueblo. 

Your husband's dividends are to be 
paid this week, and he'll be looking for 
an investment, likely. Now, why not 
suggest the purchase of diamonds ? 
They increase in value at the rate of 10 
per cent, a year, have done so for ten 
years and will do it for another ten 
years. We are prepared to demonstrate 
the fact to him or to you. Incidentally 
you will doubtless get the benefit of the 
wearing of them. Just now we are sell- 
ing our last year's purchases still at last 
year's prices. Why not drop in and 
see ? Our private diamond room in- 
sures quiet and privacy. — C. L. Byrd $ 
Co., Memphis, Tenn. 

When you buy a diamond you must be 
sure and get it from a dealer you can 
rely on. When you buy a diamond you 
must have quality first, price second. 
When you buy a diamond at Howell 
Bros, you are sure the quality and price 
are both right. — Howell Bros., Windsor. 



A pure white diamond when bought 
at the right price is one of the safest 
investments for your money you can 
find. We have nothing but first class 
stones. We buy cheaper than the ordi- 
nary dealer and are enabled to offer 
you far better values than is possible 
elsewhere. Think it over. — O'Maley, 
Denison, Texas. 

Buying gems is a matter of confi- 
dence. Most people cannot accurately 
determine for themselves the value of 
precious stones. It is important to 
know the store you buy from — what their 
guarantee means. To-day some sugges- 
tions of diamonds and pearls. — Wana~ 
maker's, Philadelphia, Pa. 

Our Diamond Jewelry is always full 
of interest, and beautifully illustrative 
of what Diamond supremacy means. The 
high qualities, exceptional designs and 
reasonable prices, as well as our vast 
assortment, have contributed much in 
making this store so attractive to lovers 
of fine Diamond Jewelry. — B. $ H. B. 
Kent, Toronto, Can. 

Buy a diamond with your savings. It 
will beat real estate. Diamonds have 
advanced 65 per cent, in the last two 
years, and are still going up. We have 
some inside information about! diamonds, 
as well as a very large stock of the 
real thing. Come and let us show and 
tell you all about it. — L. B. Moore, Den- 
ison, Texas, 

Our expert diamond setter has had 20 
years' experience in mounting stones. This 
experience has been gained in the best 
shops of the country. You may believe 
that a man doing that kind of work 
and doing it for this period has gained 
deftness and skill that few workmen can 
have. Further, he has all the latest im- 
proved diamond setting tools to work 
with. All diamonds need resetting at 
intervals, and new work, of course, must 
be rightly done. Those who require dia- 
mond setting will understand, we think, 
the necessity of bringing such work to 
us. — Brodnax, Memphis, Tenn. 

One often hears that certain colored 
precious stones are in vogue, and that 
in consequence of the demand, and also 
of the limited supply, the price is rapidly 
advanced. That is especially true of the 
emerald and ruby. But that advance 
affects very few people. The average 
buyer, here or elsewhere, of precious 
stones, prefers a diamond to any and 
all others. We certainly sell fifty dia- 
monds to one colored stone. Diamonds 
have advanced, and are still on the rise, 
but it does not seem to affect the de- 
mand. — Hight <$ Fairfield Co., Butte. 



JEWELRY— DIAMONDS, PEARLS 



OF SELLING PHRASES 



663 



Securing our diamonds at first hands 
in the diamond markets of Europe, com- 
ing personally in contact with the lead- 
ers of the De Beers syndicate, we natur- 
ally know pretty exactly the condition of 
the diamond business and can give ex- 
pert advice if you care to have it. For 
this reason we said publicly a week or so 
ago: Put your Christmas money in dia- 
monds, because they are a wise invest- 
ment ; buy diamonds at this store because 
with our inside knowledge of the com- 
ing advances in cost we laid in a sup- 
ply of diamonds not yet charged with 
recent advances. This expert opinion we 
now repeat. It is backed up by the dia- 
mond experts of the world, who predict 
a steady rise in the cost of diamonds 
for some years to come — simply because 
the supply is constantly falling short of 
the demand. — Wanamaker, Philadelphia. 

The diamond is a gem; a gem diamond 
is an extraordinarily fine one. 

To attain this degree of perfection the 
diamond must not only be of pure qual- 
ity, but perfectly cut. 

We sell only " gem diamonds." No 
matter what price you pay us for a 
stone, be it big or little, the quality 
must be of the same high grade. 

The difference in the size of the stones 
alone makes, the difference in price. — 
Henry Birks $■ Sons, Montreal, Can. 

Diamonds don't cost as much as many 
persons think. Nearly everyone can 
afford to wear a diamond because they 
are really good investments when pur- 
chased by the " Jaccard Way." Stop at 
The Diamond Shop and see how little 
money it takes to buy a diamond. — 
Jaccard Jewelry Co., Kansas City, Mo. 

It's a " gem of purest ray serene " if 
you have been thoughtful enough to pur- 
chase it at Shaw's. — M. W. Shaw, Gal- 
veston, Tex. 

Brodnax Diamond Plans. Any demand 
diamond bought of us will be bought 
back at any time within a year at full 
purchase price less 10 per cent. You can 
buy and wear a good sized diamond for 
a year and then return it, if desired; the 
pleasure and benefit of wearing it for 
the year costing you but a few cents a 
week. We have a cumulative purchase 
plan, whereby any one can invest his 
savings in a diamond, get as large a one 
as he wishes and have a diamond to wear 
from the first day. Call or w'rite for our 
diamond book. — Geo. T. Brodnax, Mem- 
phis, Tenn. 

The glory of diamonds. — The glory of 
the diamond never pales, its iridescent 
fire never dies, its lovely radiance is per- 
petual. We have been selling diamonds 
JEWELRY— DIA 



for nearly fifty years. We know dia- 
mond values, and through the facilities 
our long experience has made we are 
able to undersell any other house in the 
State. Comparison proves this. Here is 
one of the largest collections of diamonds 
and other precious stones in the coun- 
try, both in the loose gems and in the 
latest art designs of settings. Every 
diamond thoroughly guaranteed pure in 
color and perfect in cutting — with a 
price-saving of fully 25 per cent. — F. 
Bolshoven $• Co., Detroit, Mich. 

Bright and sparkling gems are always 
a pleasure to look at. Nothing adds to 
one's dress so much as a fine diamond, 
ruby, emerald or precious stone of any 
kind. — Sommer $• Pierik, Springfield, III. 

Diamond rings for autumn. — Engage- 
ments are as acceptable to the fair sex 
then as at any other time. Cupid has 
all seasons for his own. That is why we 
keep always in stock a nice selection of 
engagement rings. If you are interested, 
come and see what we can do for you. 
— P. H. Lochicotte $ Co., Columbia, S. C. 

Though there's a five per cent advance 
on the rough stones, you won't have to 
pay any more for diamonds at Bloom- 
ingdale's than before this rise, as we 
bought in large quantities early in the 
year, thus getting the old figures — and 
according to our established policy, sell- 
ing exactly as we buy, we are giving 
our patrons the full benefit of our fore- 
sightedness. — Blooming dale' s , New York. 

All you hear to the effect that prices 
of diamonds are going up and will stay 
up is perfectly true. If we did busi- 
ness in the ordinary way we could offer 
few inducements to diamond buyers. As 
it is, we purchased gems in Amsterdam 
long before the recent advances in price, 
and imported them direct, so that you 
pay no middlemen's profits in our store. 
That is why we offer diamonds at prices 
below those quoted by other reliable 
jewelry houses. Every purchase is a 
good investment. — Lambert Bros., Neio 
York, N. Y. 

You run no chances of getting any- 
thing but the best quality diamonds 
here. We have but one quality, and 
there's no better mined. We welcome 
comparison. — Ellis, Hamilton, Ont. 

Diamond rings for the betrothed — en- 
gagements are as acceptable for the 
fair sex now as at any other time. Cu- 
pid has all seasons for his own! That is 
why we keep always in stock a nice se- 
lection of engagement rings. 

If you are interested come and see 
what we can do for you.—/. T. Allen 
§ Co., Richmond, Va. 
MONDS, PEARLS 



664, 



ADVERTISERS CYCLOPEDIA 



A mere glance at a good diamond is 
ample as indicating its quality. This 
can be in truth applied to any one of 
the stones which you may chance to ex- 
amine out of our immense collection, 
every solitary stone not falling one iota 
short of deserving the appellation — " a 
gem." And equally emphatic will even 
those of moderate cost prove. — B. fy H. 
B. Kent, Toronto, Can. 

Rich, rare gems on credit terms Prog- 
ress is a sign of success. We've in- 
stalled on an elaborate, princely scale 
the rarest collection of genuine jew- 
elry ever offered outside of a specialty 
house. No man or woman can afford not 
to wear the costliest gems on the basis 
we sell. No bank on earth offers you 
as much as Hecht's part-payment privi- 
leges in diamond buying. Your pur- 
chases never lessen in value — diamonds 
especially will steadily improve with each 
succeeding year. One of the best author- 
ities in the history of Maiden Lane is 
our jewelry buyer and expert. We sell 
nothing that we can't guarantee. — 
Hecht's, New York. 

Are you in love? If you are you may 
need an engagement ring later on. Bet- 
ter get one now. You'll save $11 if you 
do. Nothing could give any woman's 
heart more pleasure than a genuine dia- 
mond ring. And a genuine diamond is 
the only kind of engagement ring you 
should bestow upon her, you know. This 
is the greatest diamond bargain you have 
ever been offered. — Isaacs, Pittsburg, Pa. 

Better diamond values. — Diamond su- 
premacy means much to our patrons and 
likewise considerable to us. It not only 
enables the selling of better grades at 
minimum prices, but gives us control 
of a large and growing business. — B. Sj; 
H. Kent, Toronto, Can. 

September Sapphires. — The engagement 
ring will be more acceptable if it bears 
the name of " Birks." — Henry Birks ^ 
Sons, Montreal, Can. 

Come! See how they sparkle! — Be 
Mora Diamond Palace, St. Paul, Minn. 

Every diamond good. Throughout the 
entire part of any single jeweled design 
taken from our stock you will find but 
the one high quality prevails. It is this 
universal regard for diamond purity that 
has helped to build the enviable reputa- 
tion we enjoy to-day in the selling of dia- 
monds. — B. <f- H. B. Kent, Toronto, Can. 

Diamonds, as you all know, have soared 
in price until they are now well nigh 
prohibitive. We have a very extensive 
line of these sparklers, all perfect gems, 
which were bought right, and our price 



is right, but during this sale, this money- 
raising clearance sale, we shall offer our 
diamond stock at fully as low prices as 
we can buy them at the importers. — ■ 
The De Wolf Store, New Bedford. 

Bridal gems. — There is a brilliancy 
which attracts the eye for a moment — 
both in people and in gems. There is 
brilliant quantity, which has also depth 
and genuine worth ! Our diamonds, suit- 
able for bridal gifts, or for your personal 
use, possess the brilliancy which attracts 
and intrinsic worth of unvarying value. 
A good investment — a pleasing gift. — 
J, T. Allen $ Co., Jewelers, Richmond. 

Great sale of exquisite diamond jew- 
elry. This special sale offers the great- 
est chances ever known for extraordinary 
value getting in fine diamond jewelry. 
Prices are 40 per cent, below market val- 
ues, and this in spite of the continued 
advance in the cost of precious stones. 
Only room here for a few quotations, 
as the stock includes brooches, pendants, 
earrings, scarfpins, lockets, rings — in 
fact, everything conceivable in diamond 
jewelry. — Bloomingdale's, New York. 

Three pearls. The pleasure of owning 
a beautiful ring is scarcely greater than 
the pleasure of giving one. We have 
three pearls in a 14k. hoop ring; they 
are perfectly round and of that exquis- 
ite luster which gives a pearl its value. 
The price is $40.— O. B. Knight $ Co., 
Winnipeg, Can. 

Diamonds and diamonds. Like many 
other things, diamonds are good, bad and 
indifferent. Everyone wants a good dia- 
mond and wishes to be positive that he 
has a good one. Our stock of diamonds 
represents the best. We have stood for 
and maintained quality for sixty-seven 
years in Toronto, and we stand for it 
to-day. A Wanless diamond has charac- 
ter, and that is what you want. Close 
buying on our part, personal selection 
and the fact that diamonds enter Canada 
free of duty — these, with our assurance 
of good quality, should be strong argu- 
ments why you ought to consult us for 
diamonds. — Wanless $ Co., Toronto. 

The bride who receives a check as a 
gift will naturally seek to invest it to 
the best advantage. We suggest dia- 
monds — because they never decrease in 
value, but on the other hand pay far 
larger interest than the greater majority 
of investments. " Ryrie " diamonds are 
carefully selected from the cutters in 
Amsterdam, and are admitted into Can- 
ada duty free. And then we are the 
largest importers of gems in Canada, 
which means a distinct saving to you. — 
Ryrie Bros., Toronto, Can. 



JEWELRY— DIAMONDS, PEARLS 



OF SELLING PHRASES 



665 



JEWELRY— REPAIRING 



An engineer on a locomotive oils his 
engine a number of times every day, 
and the engine rests half of every day. 
Your watch runs days and night, con- 
tinuously, but when did you have it oiled? 
Are the delicate pivots grinding away 
on dry jewels, to their destruction? Are 
watches so cheap that you can afford 
to have yours lose all its good time 
keeping virtues by neglect? Bring your 
watch to me, before the injury goes fur- 
ther. There may be excuse for its poor 
performance of late. I will examine it, 
and congratulate you if it needs no 
attention; and if it does, you shall pay 
for no more than is necessary to restore 
it to perfect health.— DeWolf, New Bed- 
ford, Mass. 

Don't you go to a competent physician, 
in whom you have confidence, when you 
have an ailment and expect relief? Isn't 
it just as essential, in a smaller way, to 
know who is the best jeweler, the most 
competent watch-physician? We give 
especial care to our repair department — 
remount diamonds and other precious 
stones with skillful exactness. All our 
repair work is at lowest possible cost 
consistent with excellent workmanship. — 
R. Ashby, Colorado Springs, Col. 

Jewelry repairing is an important 
branch of our business — we give careful, 
painstaking attention to it. We give espe- 
cial attention to repairing fine watches 
— the kind that need extra careful ad- 
justment. We try to have our work 
give satisfaction — such as will win your 
confidence if you leave your repairing 
with us. We want you to be satisfied 
first, last, and all the time. — Lumsden, 
Richmond, Va. 

Genuine jewelry can be purchased here 
cheaper than elsewhere. This implies 
everything that good taste and good buy- 
ing can possibly suggest. Suppose your 
watch is out of order. Just let's look at 



it. It certainly will be in better shape 
when returned; and if it isn't you know 
our reputation for making good. — Jud S. 
Newing, Binghamton, N. Y. 

Refurnishing sale of silver-plated 
wares. Housekeepers who are going over 
the supplies for summer cottages will be 
glad of the opportunity to secure these 
artistic wares so much below their orig- 
inal cost. Many careful people do not 
take their solid silver to the country, 
and there is little reason for doing so, 
when plated wares are so handsome, and 
their cost so small as now. The variety 
of pieces and designs is quite large. 
The prices are a quarter to a third 
below the real values of the wares. When 
your silverware needs repairing our fa- 
cilities are at your service. — John Wana- 
maker, New York. 

Expert watch and jewelry repairing. — 
If your watch or clock needs doctoring 
up, bring it to the Silverware and Jew- 
elry Store, and we will put it in fine 
running order. If it's the clock, we'll 
send for it, repair and return it without 
inconvenience to you. We do fine jew- 
elry repairing as well and do it right here 
in the store. When you bring us a fine 
stone to be reset, you run no risk of its 
being sent outside to be mounted. It 
doesn't leave our hands — a point to be 
remembered. — Sibley, Lindsay <$• Curr 
Co., Rochester, N. Y. 

See that your jewelry is in good re- 
pair. It's a good time to look over that 
necklace or brooch. There may be a 
jewel that needs tightening. Perhaps 
you would like that diamond reset — you'll 
want it displayed attractively at the Gov- 
ernor's Ball. We make a specialty of 
reconstructing and cleaning jewelry, dia- 
monds, etc. We'll not over-charge you, 
either. — Philip H. Stevens, Jeweler, Hart- 
ford, Conn. 



JEWELRY— REPAIRING 



666 



ADVERTISERS CYCLOPEDIA 



JEWELRY— SILVERWARE 



Mr. Gadd — " The Poormans celebrated their silver wed- 
ding last night.*' 

Mrs. Gadd — " Oh! no; I saw all the presents." 

Mr. Gadd — "What do you mean? " 

Mrs. Gadd — " It seems to have been a silver-plated wed- 
ding." — Philadelphia Press. 



Still selling silverware. Indeed we're 
selling silverware. More of it going out 
this month than ever went out during 
the same period before. The silverware 
will stand the test of time and wear, 
because it is the best quality plate made. 
The maker says so, and we back it up 
with our "money back guarantee." — T, 
Eaton Co., Toronto, Can. 

All eyes will be on silver now! The 
usual yearly sale begins to-morrow. 
Prices a half to a fourth less than value. 
Engraving done free by an expert. It 
is silver week, and a most important 
sale, and silver is streaming through the 
main aisle. It is good silver — every 
piece. Our guarantee is back of it just 
as surely as though you were going to 
pay full prices. About every useful ar- 
ticle in silver is to be had — for the 
table and boudoir. All the new finishes 
are included; the patterns are simple, 
dignified and chaste. — Hochschild, Kohn 
$ Co., Baltimore, Md. 

Remarkable savings in choice silver- 
ware. The beauty and character of the 
silverware which opens up the sale here 
to-morrow are its own eloquence. There 
is but one way in which to explain these 
astonishingly low prices, and that is, our 
ability to control surplus stocks direct 
from the manufacturers. The sum of 
silverware sold here from season to sea- 
son runs way up in the thousands, and 
manufacturers recognize our ability as 
a door wide open for their wares, and in 
the distribution of stock favors we al- 
ways get our share. — A. D. Matthews' 
Sons, Brooklyn, N. Y. 

Economy sale of silverware. A sale 
that gives you beauty of design with 
utility, and at prices so low as to al- 
most question quality. But the quality 
is here for expert criticism. A sale 
that marks our ability to stand first in 
the ranks of worthy silver. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

Handsome table silver is the delight 
of the hospitable housekeeper when she 

JEWELRY— SI 



sees it decorating her hospitable table, 
or ornamenting her buffet and lending a 
tone to her dining-room. Our stock of 
silver is artistic, produced by the most 
talented designers, with every piece a 
gem of the silversmith's art. — Arthur M. 
Field Co., Asheville, N. C. 

The silverware sale. Our Cross aisle is 
brilliant with the beautiful wares marked 
at little prices to-day. And it is not a 
tawdry glitter. — Wanamaker's, New 
York. 

Going-away time suggests nice plated 
ware. Most women couldn't sleep nights 
in a summer cottage in the country, on 
the mountains, or by the sea, with their 
fine silverware (largely wedding gifts, 
with all their train of recollections), in 
the house. Solve the problem by getting 
a supply of 1847 Rogers Bros.' Al sil- 
verware. Nor is this as "cheap" as it 
is inexpensive. As a matter of fact, 
the 1847 goods are of the heirloom kind. 
You will find them after a lifetime of 
ordinary care worthy of being mentioned 
in your will and handed down to your 
children. — C. L. Byrd $ Co., Memphis. 

Let the wedding gift be enduring, as 
it carries your heartiest wishes for home 
joys. It need not be expensive to be serv- 
iceable and in good taste. You will de- 
rive much pleasure from a visit to our 
silver room. Our display of china, cut 
glass and sterling 1 silver is beautiful. We 
can offer many helpful suggestions. — 
The Webb C. Ball Co., Cleveland, Ohio. 

This department has been very much 
enlarged and improved — the entire north- 
east corner of the first floor has been 
fitted with huge glass cases and filled 
with the best of silverware. The prices 
are so very much less than at the ex- 
clusive stores that one is apt to be sus- 
picious. Needless — you see the name of 
the famous maker on each piece and you 
have his guarantee and that of the Palais 
Royal. The wear has to prove satisfac- 
tory — we and the makers are responsible 
for five years. — The Palais Royal, Wash- 
ington, D. C. 
LVERWARE 



OF SELLING PHRASES 



667 



Silverware, in extent, splendor and 
quality, the most worthy showing that 
could be wished for. To see our present 
assortment is to see everything there is 
produced in fine silverware. — Hansel, 
Sloan fy Co., Hartford, Conn. 

Best substitute for sterling silver ta- 
bleware is the quadruple silverplated 
ware of the better grade — the only kind 
we sell. Manufacturers are realizing now 
that a good design costs no more to make 
than a poor one, and the patterns this 
year in plated ware closely approach 
those in sterling silver. — Wanamaker, 
Philadelphia, Pa. 

" Think naught a trifle, though it small 
appear." — Young's "Night Thoughts." 
Nothing that proceeds from its work- 
shops is thought a trifle by the Goram 
Co., silversmiths. As much thought is 
given to the design, as much care to the 
finish of a teaspoon as of a thousand-dol- 
lar vase. The quality of the silver is pre- 
cisely the same and to both the trade- 
mark gives the same guarantee of excel- 
lence. — Gorham Co., Omaha, Neb. 

Beautify your home at small cost. Did 
you ever stop to think how much better 
and more cheerful your table would look 
if it had one or two little things on it? — 
useful things we mean. It is surprising 
the brightening effect a dainty dinner 
table has on one and how much more 
cheerful every one is. When you have a 
few minutes to spare sit down and think 
the matter over, then come and see what 
we can do for you — for very little money, 
too. It you can't spare the time we send 
catalogues. Inquiries we cheerfully an- 
swer and execute orders by post promptly 
and particularly. — Stewart Dawson fy Co. 

That the best is the cheapest when buy- 
ing silver-plated spoons and forks goes 
without saying. They are used prob- 
ably four times a day every day, and if 
not Al quality they quickly show signs 
of wear. The length of time silver plate 
will wear depends entirely on the way 
you clean it. If you use some polishing 
powders you can soon wear the plating 
off. If you clean our Al spoons and 
forks with fine whiting and water, and 
polish with a clean chamois leather, we 
can safely say the plating is good for 
twenty years' family use. At the end 
of that time you can get them replated 
to be as good as new. — Stewart Dawson 
$ Co., Sydney, N. S. W. 

When you buy silverware and quality 
goods are of interest to you, we wish to 
call your attention to our large and 
varied stock. Appreciating the fact that 
most people want the best we have put 
in a variety of "Wallace Bros." and 

JEWELRY— 



"Rogers Bros." manufacture. Both 
names stand for finest quality and we 
guarantee every bit we sell. The lines 
we carry include: tea and coffee sets, 
bon bons, fruit dishes, cake baskets, fern 
pots, spoon trays, bread trays, and a 
complete line of knives and forks and 
spoons. For hotels and boarding houses 
we have a special line of knives, forks 
and spoons made to resist hard usage. 
Special prices on these lines. — Ashdown's, 
Winnipeg, Can. 

Wedding silverware. This is the depot 
for serviceable, sensible wedding gifts. 
No trashy or foolishly ornate tawdry 
stuff, but strong, durable, long wearing 
quadruple silverware, in designs to please 
the most refined. And it comes put up 
in such beautiful packages. The sets are 
packed in satin lined boxes — a place for 
each piece. Then again silverware is a 
three-times-a-day reminder of the donor. 
We have not space to numerate the suit- 
able articles. Suffice it to say that we 
have everything in silver from a set of 
nut picks up to large candelabra. Rog- 
ers' Brand Anchor brand silverware. — 
J. E. Griffith, Hartford, Conn. 

Our superb silverware exhibit. You 
should see our display of silverware — 
both sterling and plated. It's superb. 
All the latest — all the best designs of 
America's foremost silversmiths are 
gathered here in one complete, glittering 
display. And new goods are arriving 
every day. We are careful to see that 
everything we select is distinctly out of 
the ordinary, and never of the " bargain 
sale" sort. And for this known quality 
you pay a price that is only just and 
reasonable. — J". Wiss <$• Sons, Newark. 

Richly designed toilet silver. This 
store possesses rare opportunities for the 
gathering of unique and distinctive de- 
signs in toilet silver. Not alone does our 
assortment depend upon those designs 
wrought in our own workshops, rich and 
worthy though they be, but through our 
facilities in the world's markets, do we 
secure designs that are different from 
those seen in the ordinary run of trade. 
We invite your attention to our display. 
Specially noteworthy are: The hand en- 
graved design, the Pompadour design, the 
Portland Bead design.— Henry Birks $ 
Sons, Limited, Winnipeg, Can. 

Silverware — finest quadruple plate. It's 
not like buying a pig in a poke buying 
silverware at this Eaton store— there's 
one absolutely safe guarantee extended 
to every purchaser. Every piece of 
plated ware sold here is the finest qual- 
ity of quadruple plate. With this as- 
surance given, Eaton prices need little 
argument.— The T. Eaton Co., Winnipeg, 
SILVERWARE 



668 



ADVERTISERS CYCLOPEDIA 



The Lancaster. A spoon and fork de- 
sign that carries an artistic combination 
of the rose and bead patterns is found 
in our Lancaster silver plated ware. On 
account of the extra heavy plating of 
pure silver that each piece possesses, the 
finish is equal to that of sterling silver, 
while the life of each piece is guaranteed 
to be one of long service. "From Birks' " 
assures quality. — Henry Birks $■ Sons, 
Ltd., Winnipeg, Can. 

June wedding suggestions. As a wed- 
ding gift we could not mention a more 
suitable line than our English cabinets of 
fish and fruit knives and forks. These 
goods are a most reliable quality, made 
by the famous firm of George Butler & 
Co., Sheffield. On Tuesday we offer our 
entire stock at greatly reduced prices. 
Remember the quality is the best and 
they are put up in elegant style, boxed 
in pretty English leather gift cases. — 
Hudson Bay Co., Winnipeg, Can. 

Sterling silver. This department of our 
business is exceptionally strong. We have 
the best line of sterling silver tea sets in 
Canada, and our stock of spoons and 
forks is a wonder to those who know its 
size. The quality of our silver is abso- 
lutely the finest; the finish is all that can 
be desired and our prices satisfactory to 
close buyers. What more could be de- 
sired? We hope to see you. — Wanless <$; 
Co., Toronto, Can. 

Selecting wedding gifts is a poser for 
many puzzled people. Pardon the sug- 
gestion that our judgment and experience 
may be of some aid. Presents of silver, 
cut glass, art goods and china are always 
in order. Styles and prices right. — 
Eugene V. Haynes Co., Atlanta, Ga. 

Wedding silver. There is nothing more 
appropriate for a wedding gift than a 
piece of sterling silver. It always re- 
mains an enduring and pleasant reminder 
of the friend who gave it. The assem- 
blage of beautiful objects in sterling 
ware has been gathered with greater 
thought and research than ever before. 
To-day I am showing a varied and ar- 
tistic assortment in spoons, forks, ladles, 
berry spoons, olive spoons, pickle forks, 
bon bon baskets, salad sets, cold meat 
forks, cake knives, etc. A beautiful and 
complete line of cut glass in latest style 
cuttings also awaits your approval. — B. 
D. Loring, Watchmaker and Jeweler, 
Plymouth, Mass. 

Bridal gifts. Whether you are father, 
mother, or simply a friend of some pros- 
pective May or June bride it matters not, 
you will find it convenient and satisfac- 
tory making your purchase with us. We 
can show you an assortment comprising 

JEWELRY— SI 



the most expensive gifts of solid silver 
in handsome cases, to be handsomely 
marked, as well as the simplest cut glass 
dish at moderate expense. Our line of 
bridal gifts is varied and we cater to the 
discriminating tastes. Gifts suitable for 
ushers or bridesmaids are also to be 
found in new and varied designs in scarf 
pins, brooch pins, etc. — C. H. Chase $ 
Co., Hartford, Conn. 

We show a splendid array of sterling 
silver in the many various articles so es- 
sential for wedding presents. Designs 
are richer and more beautiful than we 
have ever before displayed, while prices 
are extremely reasonable. We will ap- 
preciate the favor of a call from you. — 
King $ Metzger, Lexington, Ky. 

Special sale. This has proven to be a 
good time to sell silverware. Our prices 
prove it to be a good time to buy silver- 
ware. One week of unprecedented silver- 
ware offerings. Come while the sale is 
on and we have the goods. — Geo. K. 
Munro, Grand Forks, N. D. 

We have made the most of it. All we 
ask is that you inspect our showing. We 
boldly announce that for clever, original 
and exclusive ideas, as well as extensive- 
ness in variety, there is not another col- 
lection in America to be compared with 
what we can show you to-morrow. — Chas. 
A. Stevens § Bros., Chicago, III. 

Sterling Silver, the Gift Ideal.— In se- 
lecting a bridal gift you will find nothing 
more pleasing, nothing more lasting than 
a piece of our beautiful sterling silver- 
ware. We handle all the newest and best 
patterns made by the leading silver- 
smiths of America. — Lochman Bros., 
Springfield, III. 

Now in Progress. — Our Great Annual 
Sale of Sterling Silverware. — Every one 
who has taken advantage of the oppoitu- 
nities offered in our previous silverware 
sales will appreciate the significance of 
this announcement. — Marshall Field <$• 
Co., Chicago, III. 

Quadruple-Plated Silverware. — Every 
piece quadruple plated on pure white 
metal; exquisite in design and faultless 
in workmanship, and offered at about 
half what the exclusive jeweler would 
charge you. — Kaufmann's, Pittsburg, Pa. 

A Clearance of Silverware. — Before 
stock talking we find we have more than 
we need of certain of the staple lines of 
silverware. So to-morrow prices drop 
about half to help us straighten out. And 
we shall have to sell silver not a whit 
better than this at the full prices later — 
that's the odd part of it. — Abraham <$• 
Straus, Brooklyn, N. Y. 
LVERWARE 



OF SELLING PHRASES 



669 



For the Summer Home. — Kayserzinn, 
the new ware. It's beautiful, dainty, 
most artistic, very reasonable. Made in 
Germany of a mixture of pure silver and 
alloy of tin. Looks like solid silver, 
wears better. — Gray fy Dudley Hdw. Co., 
Nashville, Tenn. 

It's a common thing now to find silver 
sales in many stores and at many times, 
but it is uncommon to find such a collec- 
tion of silver-plated tableware as we are 
showing to-day in the Arcade. — Wana- 
makefs, Philadelphia, Pa. 

Give the bride sterling silver that is 
individually distinctive — right in weight 
and quality. The best goods from the 
best makers are kept here (or rather, 
sold here, for we don't keep things long) 
— and with quality is combined style and 
service. — Lumsden, Richmond, Va. 

Useful wedding gifts are most pleasing 
to the recipients, especially when they 
possess those lasting qualities; in Ster- 
ling Silver this is a marked feature 
which is worthy of thought. Our stock 
is a revelation on suggestions, and, com- 
bined with the many new ideas prevail- 
ing, you can make your choice with great 
ease. — A. Ashby, Windsor, Ont. 

We desire to call your attention to our 
magnificent display of silver, particularly 
appropriate for wedding gifts. This store 
has a reputation for its exclusiveness in 
wares, and much so in Sterling Silver. 
The collection of serving pieces is most 
exquisite. — Charles Mayer <$• Co., In- 
dianapolis, Ind. 

To-day winds up the September Silver 
sale; but it presents one more day's op- 
portunity to pick up very handsome ar- 
ticles for presents, or for one's own use 
at very much below the regular prices. — 
Wanamaker, New York, N. Y. 

The sterling silver now ready is in such 
a variety as you will perhaps scarcely 
credit, until you see with your own eyes. 
For many years our silver store has been 
in alliance with the best silverware manu- 
facturers in the country, and we have an 
array of patterns that will delight those 
who are wanting thoroughly artistic gifts 
of intrinsic value for wedding and other 
presents. No firm in America can cam- 
pete with our prices. — Wanamaker, New 
York, N. Y. 

We have in stock a line of Silverware 
of very good quality that we can sell 
for very low prices. It is good enough 
for use at your Sea-shore Cottage, and 
will last for years. It is not the heaviest 
ware in the world, and it is not the 
lightest by any means. If you wish to 
equip your cottage, we can think of noth- 

JEWELRY— 



ing that will give better satisfaction. — 
Legate Manufacturing Co., Hartford. 

Those unfamiliar with our stock of 
sterling silver for wedding gifts will find 
the cream of such silversmiths as Gor- 
ham and Whiting. — S. Nordlinger, Los 
Angeles, Cal. 

In the downstairs salesroom, begin- 
ning to-day, continuing Saturday, and 
all of next week, the sale and display of 
silver will furnish much profit and pleas- 
ure to hundreds and thousands of astute 
shoppers. The affair will reward early 
visitors, and it will pay late comers. We 
have been preparing for the sale quietly 
and effectively, made successful pur- 
chases of fine goods from leading silver 
concerns, brands of wares that rarely 
figure in special sales, now at reductions 
because of buying outright all reserve 
stock at special discounts, besides we 
have picked over our regular lines, and 
slashed rates to conform with the new 
additions. There will be several displays 
of articles, some of which are too great 
in variety for special mention, and all 
bearing prices that will afford great op- 
portunities for safe investments. Four 
offers, — and only suggestive of others. — 
John G. Myers Estate, Schenectady. 

Silver-plated knives, spoons, forks, 
tableware. Every variety of artistic 
ware, in the heavy silver-plate that means 
long service, is in the sale. Handsome 
patterns in all the good styles of finish 
— bright, frosted, butler, etc. This sale 
is second to none of the past either for 
patterns or prices. The housekeepers 
who depend upon this opportunity will 
not be disappointed in styles, qualities 
or money-economy. — Wanamaker, Phila- 
delphia, Pa. 

Don't shop around for sterling silver 
shirtwaist sets — I can supply you. Be- 
sides, you'll have the satisfaction of 
making your own selection from an as- 
sortment of the latest designs. — Chad. 
E. Rose, Telluride, Col. 

Some Special Plated Silverware. — We 
have in stock a line of silverware of 
very good quality that we can sell for 
very low prices. It is good enough for 
use at your sea shore cottage, and will 
last for years. It is not the heaviest 
ware in the world, and it is not the light- 
est by any means. If you wish to equip 
your cottage, we can think of nothing 
that will give better satisfaction. Spoons, 
knives, forks, and a few special pieces 
are included. Just drop in and we will 
show you this ware, which we believe you 
will find very desirable.— Legate Manu- 
facturing Co., Hartford, Conn. 

SILVERWARE 



670 



ADVERTISERS CYCLOPEDIA 



A lady who had not a single piece of 
plated ware in her home, after making a 
large purchase from us, declared that it 
was the most beautiful in design she ever 
saw, and said she did not know that 
plated silver could be so lovely. — The 
Legate Manufacturing Co., Hartford. 

There's no such thing as being limited 
or handicapped in your choice of a wed- 
ding present from this collection of sil- 
ver. Designs are new and charming in 
variety. * * * The price range of- 
fers something for every purse — and 
every price is fair for what it buys. — 
The Wanamaker Store, New York. 

Our silver-plated ware is of high grade 
and artistic design. Prices are as low as 
you pay for cheaper grades elsewhere. — 
Henry Kohn <$; Sons, Hartford, Conn. 

Amid the beautiful surroundings of 
purple decorations, this sale is moving 
merrily along; but we can't tell how long 
it will present its present completeness — 
for the silver is melting fast. How 
could it be otherwise? The finest quali- 
ties in sterling silver and best qualruple 
plated ware are selling at prices that are 
one-half to one-quarter less than usual. 
There are many most desirable exclusive 
designs, well worth double the price, that 
are sure to be snapped up during the 
early days of this sale. To be sure of 
them shop on Monday. — The T. Eaton 
Co., Ltd., Toronto, Can. 

The bride, looking over her wedding 
presents, always feels pleased when she 
gets a piece of sterling silver, for she 
knows it is only a short time until all her 
cut glass and china get broken, and pic- 
tures fade out, while sterling silver is a 
"thing of beauty and a joy forever." 
We have now the largest and most select 
line of silver goods ever shown in the 
city. — Harvey Fritz, Oil City, Pa. 

Like our patrons, we are satisfied with 
nothing but the best. Superiority of 
quality in the metal itself, and designing 
that shows the highest achievements of 
the silversmith's craft. If you have use 
for such home furnishings, come to us 
for new ideas. — Hansel, Sloan Co., Hart- 
ford, Conn. 

Some things will not stand looking into. 
Probe below the surface — only a little 
probing needed sometimes — and you learn 
how much is veneer and how little is gen- 
uine. The satisfaction in buying silver- 
plate bearing the brand of this factory is 
that it will stand lots of looking into. It 
is genuine quadruple silver-plate — every 
piece guaranteed — silver-plate that does 
give long wear. — Standard Silver Co., 
Ltd., Toronto, Ont. 

Handsome table silver is the delight of 

JEWELRY— SI 



the housekeeper when she sees it decorat- 
ing her hospitable table or ornamenting 
her buffet and lending a tone to her 
dining room. Our stock is artistic, pro- 
duced by the most talented designers, and 
are gems of the silversmith's art. We 
will be pleased to show you the latest 
productions. — Chapman fy Armstrong, 
Galesburg, III. 

A show of silver. No jewelry or silver 
store in N. Z. has ever made a display of 
silver surpassing that now being made in 
our establishment. In our show windows 
and in our cases is now to be seen the 
most handsome and artistic pieces in sil- 
ver and high-grade plated ware that has 
ever been shown before. Silver has for 
more than a century been in favor for 
wedding gifts. A plain teaspoon satis- 
fied in the days of our great grand- 
mother, but now that silver is more 
plentiful, and our prices bring it within 
the reach of all, the demand is for more 
elaborate pieces. — Stewart Dawson $• Co., 
Wellingford, N. Z. 

Autumn sale of high-class silver-plated 
wares. Again we have prepared a great 
economy movement in beautiful silver- 
ware. Our buyer made a between-sea- 
sons tour of the great factories, and se- 
cured hundreds of beautiful table pieces 
in patterns that were not in sufficiently 
large quantities to be run in the manu- 
facturers' Fall catalogues. None but 
high-class goods has been considered. 
Every piece is perfect in every way. 
The saving is based entirely on the fact 
that new designs have displaced these 
particular patterns — for the manufac- 
turer must be ever changing his shapes, 
though the purchaser uses the silverware 
for twenty years, perhaps — and design is 
not a matter of as much moment, as are 
real beauty and high quality. We guar- 
antee the quality of every piece in this 
gathering; and the beauty of the pieces 
will speak, more loudly than words, to 
the eyes that see them. The sale offers 
splendid opportunity for reinforcing 
your own supplies of tablewares; or to 
select wedding or holiday gifts of most 
gratifying sort, at unusually low prices. 
— Wanamaker's, New York. 

Silverware that does not wear out are 
the incomparable productions of the 
Simeon L. & George H. Rogers Com- 
pany, the silverware that leads all other 
plated ware in quality and durability. 
We sell this beautiful ware here in Hart- 
ford at factory prices. No house in 
America can approach them. No silver- 
ware manufactured in America is so 
good. — The Legate Manufacturing Co., 
Hartford, Conn. 
LVERWARE 



OF SELLING PHRASES 



671 



Replenishing the Silverware. — Rogers 
silver and quadruple plate at half to 
two-thirds the usual prices will just 
about hit people right when returning 
from their summer holidays. The table 
always needs looking after, and silver 
is one of the most important points. — 
Wanamaker's, Philadelphia, Pa. 

While we aim to vary our stock and 
include in it the more modern silver 
styles of England, France and Amer- 
ica, yet we maintain in the manufac- 
turing of Birks' silver a generous loyalty 
to designs of the early silversmiths of 
our forefathers, thus giving our display 
an individuality rarely seen even in 
London itself. — Henry Birks $ Sons, 
Montreal, Can. 

Solid Silver Knives, Forks and Spoons. 
— During the past year silver bullion has 
steadily advanced in price, and to-day 
silver bars are worth 15 per cent, more 
than two years ago. This means but 
one thing — an advance in the price of 
sterling silver table wares. We antici- 
pated this increase and have doubled our 
holiday purchases. Our stock of desira- 
ble patterns in Spoons, forks, knives and 
all table silver is larger and more com- 
plete than ever. We will continue sell- 
ing at the old price. — Montgomery Bros., 
Los Angeles, Cal. 

Next to gold, silver is the most sought 
after metal. Many people call it the 
most beautiful metal in the world. A 
recent fortunate purchase brought to 
us an enormous quantity of Roger 
Brothers' 1847 Silverware. No need to 
tell you this is a standard brand among 
plated silverware. Nearly everyone is 
familiar with it. The "wearing test" 
has proven its value. We are going to 
sell Roger Brothers' 1847 Silverware 
for the littlest prices ever known here 
to-day for high-grade knives, forks and 
spoons. Run your eye over these items. 
— Emery, Bird, Thayer Co., Kansas 
City, Mo. 

Silver and glass — June brides. Of all 
wedding gifts these constitute the great 
majority. They make their appeal — di- 
rect, personal, intimate, as no other 
wares excepting costly jewels, and at- 
tract the attention of the gift-giver in 
preference to all other wares. Our stock 
of sterling silver and cut-glass is a ver- 
itable museum of all that is choice and 
select — sympathetic interpretations of 
the beautiful — in form and artistic merit. 
■ — Sander's, Schenectady, N. Y. 

Silver Serving Pieces. — The rich pieces 
of sterling silver that add so much to 
the elegance of the table appointments. 
Some of the new designs are extremely 

JEWELRY— SI 



artistic; for instance, the " Bourgue- 
reau," a combined floral and figure de- 
sign of great beauty, and suggested by 
one of this great French painter's works. 
Another similar pattern shows a figure 
and a fleur-de-lis. These patterns are 
in the well-liked French gray. Then 
there is an antithesis in the shape of a 
simple colonial pattern in bright finish — 
the "Standish." All of these designs 
include full sets of serving pieces; in 
two of them the small table silver is also 
obtainable. — Wanamaker's, New York. 

Solid Silver. — We are showing superb 
new things in our silver room this fall. 
Attractive, moderate cost pieces for 
gift-giving and heavy, substantial wares 
for family silver. Designs are the pret- 
tiest we have ever shown — rich, heavy 
cast borders — refined, practical shapes — 
perfect gems of the silversmithy. — W. 
W. Wattles $ Sons, Pittsburg, Pa. 

Teapot. — Heavy white metaL neatly 
engraved, well silver plated, an admir- 
able article at a price that scarcely pays 
for the silver that covers the pot. — Alfred 
Edmondson, Morecambe, Eng. 

Remember the October Brides. — A 
wealth of happy thoughts in sterling 
silver and silver plated ware here to 
suggest for the October weddings. — Wm. 
Rogers Mfg. Co., Hartford, Conn. 

Silverware that's good for years of 
service. Dependable silverware, grace- 
ful in its patterns. Staunch in its wear- 
ing qualities, is what we of " The Silver 
Store " put before you — always at low- 
est prices. — /. Wiss §■ Sons, Newark. 

Silver and Cut Glass. — One of na- 
ture's most beautiful works — silver — we 
have combined with one of man's finest 
productions — cut glass — in many artistic 
pieces for dining table and boudoir, than 
which nothing can be in better taste for 
a fine wedding gift. — Henry Birks $ 
Sons, Toronto, Ont. 

A really dependable stock of silver- 
ware, something that bears the stamp of 
worth and can be relied upon to do years 
of service. The assortment is large, and 
the patterns the latest. We handle the 
genuine Rogers goods in solid silver and 
plated ware. Showing the new things 
from this maker. They are very hand- 
some. Cost a little more than other 
kinds, but then you will have something 
that will last generations. They are 
made for wear as well as for show. Not 
show alone.— W. E. Finch, Delhi, N. Y. 

Six 5 o'clock teaspoons and sugar 
tongs, new shape and new value; you 
would guess double until you hear the 
price, 2-9 worth say 5-6.— Alfred Ed- 
mondson, Morecambe, Eng. 
LVERWARE 



672 



ADVERTISERS CYCLOPEDIA 



JEWELRY— WATCHES 



" So you bought your husband a stop watch? " 

" Yes" answered young Mrs. Turkins. 

"How did it work?" 

" Perfectly lovely," was the answer. " Charley took it 
to the races with him, and he says that every horse he was 
interested in stopped before it got into the home stretch." — 
Chicago Record-Herald. 



A little talk about watches is timely, 
because at this season of the year so 
many of them are bought as graduation 
presents. No gift to a bright student 
could be more useful. When you buy 
a watch your only safeguard is in the 
character of the house from whom you 
buy. The mere appearance of a watch is 
no guide, since thinly plated cases may 
be made to shine like solid gold, and 
may later be marked " 14 karat." Nor 
is the name on a watch a protection to 
the buyer. Waltham designates the 
make of a movement, not its quality, for 
a Waltham movement may come any- 
where from $3.00 to $50.00. Our watch 
department is the product of almost 
thirty years of work and study. Experi- 
ence has taught the public to believe 
in us, to understand that the Lambert 
guarantee is more than a formality. Ev- 
ery watch we offer for sale, even the 
most inexpensive, is the best of its kind, 
and has been examined by experts with 
keen eyes for faults. Imperfect watches 
are returned to the factory at once. — 
Lambert Bros., New York, N. Y. 

In watches we probably do more busi- 
ness than any other store in the coun- 
try, and are exclusive distributers of 
the famous Jules Monard watches of Ge- 
neva, which through merit have secured 
the name of " Jules Monard watches of 
precision." Jules Monard himself per- 
sonally adjusts and examines every 
watch before it leaves his factory. Of 
American watches we have the Waltham 
and Elgin movements in a variety of 
cases. — Wanamaker, Philadelphia, Pa. 

The Watch Store.— All kinds, all qual- 
ities, all prices, and each watch the best 
of its kind, whatever the kind. I mend 
watches, too — mend them in the right 
way. I know how. — Fletcher M. Noe, 
Indianapolis, Ind. 

How much is your time worth? If you 
are a busy man, you count every minute 
worth money. You must depend upon 
your watch to do so many things in a 

JEWELRY- 



certain allotted time. You'll miss your 
engagements if you haven't a good 
watch. You'll miss trains and experi- 
ence vexations and costly delays if your 
watch cannot be depended upon. We 
are selling a watch for $23 that will help 
you to make money, if time is money. — 
Isaac's, Pittsburg, Pa. 

A watch is always right — right as a 
gift and right as a timekeeper when 
from our shop. — A. Frankfield $ Co., 
New York, N. Y. 

Waltham and Elgin watches, America's 
best watch productions. In ladies' and 
gentlemen's sizes. Open face and hunt- 
ing cases. Accurate time-pieces. — C. H. 
Case <% Company, Hartford, Conn. 

It pays to buy the best watch that you 
can afford. At our prices any one can 
afford a pretty good one. We have no 
watches at any price that we can't war- 
rant to keep good time. — E. Gundlach § 
Co., Hartford, Conn. 

This Expansion Idea is not only in 
some countries and individuals, but is an 
actual necessity in high grade watches. 
The watch balance wheel has an arm 
through the centre, the rim being cut 
on opposite sides, allowing it to expand 
by heat, and contract by cold, without 
increasing or diminishing the size of the 
balance wheel. Beside, our high grade 
watches are adjusted to heat, cold and 
position. See us about expansion in 
watches. — Chas. E. Rose, Telluride, Col. 

Watch Assurance. — It's assuring to 
know that the seller of watches has faith 
in his timekeepers. This is how we show 
our faith in the watches we sell — if a 
single one proves less trustworthy than 
we promise we'll take it back willingly. 
— Davis Bros., Toronto, Ont. 

The Pulse of a Watch. — If your watch 
is running irregularly — doesn't beat 60 
to the minute — bring it to our store. No 
feature of our business is receiving 
more attention just now than our watch 
repairs. — /. F. Carr, Kenton, O. 
-WATCHES 



OF SELLING PHRASES 



673 



A watch abused will not last forever. 
You will either need a new one or need 
the old one repaired. We will look after 
the repairs, if they are necessary, or sell 
you a new and excellent timekeeper, if 
you prefer. — J. T. Allen <$; Co., Rich- 
mond, Va. 

Do you hold a position of responsibil- 
ity and trust? You have no moral right 
to trifle with time. Carry a Dueber- 
Hampden watch, and have the satisfy- 
ing feeling that you are always accurate 
to the second. — Dueber -Hampden Watch 
Works, Canton, Ohio. 

"How is your watch?" Does it keep 
good time? If it doesn't just bring it 
here and we'll repair it for you and re- 
pair it right. — Oilmore's Jewelry Store, 
Kenton, Ohio. 

"Timely" bargains for "watchful" 
buyers. — The Millinery World, Los An- 
geles, Cal. 

If it's a Waltham, you're on time. All 
around the globe " Walthams " will find 
a wearer. — W. W. Wellner, Charlotte- 
town, P. E. I. 

What a friend — steadfast and true — 
is a really good watch! A watch that 
you can depend upon is a real treasure. 
That kind we keep. — Roch's, Chicago. 

Many men prefer the 16 size watch, as 
it takes up but little space in the pocket 
— is light as compared to the 18 size, and 
is a strong, serviceable watch. — Chas. E. 
Rose, Telluride, Col. 

What's the Use of carrying a watch if 
it doesn't keep time? If your watch is 
of any account our experts can make it 
keep time. We sell watches of all stand- 
ard makes and guarantee them. — Park's, 
Salt Lake City, Utah. 

Watch Reliability. — You will be punc- 
tual in your engagements if timed by a 
watch bought here. We sell standard 
makes for less than others. You run no 
risk, for makers guarantee them to us 
and we to you. — Geneva Watch and 
Optical Co., Los Angeles, Cal. 

No wonder the possessor of a good 
watch or clock is careful into whose 
hands he leaves it for repairs when it 
fails to do its work properly. Many a 
good watch is left in bad hands and is 
spoiled by incompetent or careless re- 
pairing. Does your watch or clock need 
repairing? Is time an important factor 
to you? Don't run the risk of having 
your timepiece ruined. Bring it to us. — 
Challoner <$• Mitchell, Victor, B. C. 

Always on time wins respect for a 
woman. It has gained a reputation for 
our watches and clocks that we feel 
proud of. While we consider the move- 

JEWELRY- 



ment the most important part of a 
watch or clock, beauty, too, should be 
considered. Our selection of time pieces 
are marvels of artistic skill in design 
and finish. They must be seen to be 
appreciated. — C. H. Hartman, New 
York. 

Outing watches. The attractiveness of 
these handsome belt watches must be 
seen to be appreciated, and be worn 
during the summer outing to realize the 
convenience and necessity of wearing 
one. You are never late to dinner and 
never fail to keep an appointment or 
catch or meet a train on time. They will 
always be in demand. We have a superb 
assortment of watches, pins, chains and 
lockets for your inspection. — Conner's, 
Burlington, la. 

$5 watch. It has been a long time 
since I said anything about our $5 watch. 
Why? Because it talks for itself. It's 
just a nice, genteel, good time-keeping 
watch, and lots of people pay $25 for 
something inferior. 

A Group of Beauties. — The showing of 
ladies' watches is more than usually in- 
teresting. We have added a large num- 
ber of new designs and new styles to 
our already large assortment. Where 
there is so much beauty and merit a 
choice may be difficult, but prices will 
help to a selection. Ladies' watches 
from $9 to $75. Good value at all fig- 
ures. — A. Mierow, Tacoma, Wash. 

What you see when you look at 
watches in our store isn't all there is. 
Reliability and long service are in every 
watch we sell, whether it costs $4 or 
$100. — Cushing's Jewelry Store, Rock- 
land, Mass. 

Buying a Watch.— You'll find it 
an easy matter to buy a watch at 
" Trorey's." 

Because in the first place we have the 
watches — all kinds of them. 

In the second place we assist you in 
your selection. 

Then again, you can depend upon 
what we say about a watch. 

Of course, if you are a stranger here 
and do not know us or our methods, very 
well, you'll perhaps want more than our 
word for it. 

Then here's our written guarantee. 

It is just possible that after you've 
lived in Vancouver for a while and have 
made some inquiries about "Trorey's," 
you'll not care whether that guarantee is 
lost or what becomes of it— ten chances 
to one you'll burn it up. 

You know we'll "make good," as 
"John Henry" would say.— Trorey, 
Vancouver, B. C. 
-WATCHES 



674 



ADVERTISERS CYCLOPEDIA 



Accuracy cannot be obtained from 
poor watches. To prevent annoyance and 
disappointment provide yourself with a 
watch or a clock that can be depended 
on. George Jordan sells the best Amer- 
ican makes and guarantees each one to 
perform properly. — Geo. Jordan, San 
Bernardino, Cal. 

Our watch selling methods. When you 
buy a watch of us, you know exactly 
what you are getting. "We enjoy going 
with you into the details of its making 
and material, pointing out its elements 
of strength — or weakness, as the case 
may be — of showing you why certain 
parts should be scrupulously examined 
and perfectly adapted to meet certain 
wear conditions, and all that sort of 
thing. In other words you get the ben- 
efit of our expert technical knowledge 
and of our persistently honest methods. 
Watches of every desirable style. — Maier 
$ Berkele, Atlanta, Ga. 

Watch your time by carrying a time- 
piece that we can recommend. — Schacht 
$ Riordan, Spokane, Wash. 

Don't run. Get a good watch to run 
for you, and be sure of your minutes. 
An accurate reliable time-keeper can be 
bought now for a very little money. — 
The Hoffman Supply Co., Columbus, O. 

A Good Watch for a Little Price.— 
Not a pocket clock. Suitable for the 
boy at school or the man who must be 
on time at his work. — C. L. Ruth, Mont- 
gomery, Ala. 

The accuracy with which our watches 
are made and the resulting close time 
keeping makes them the most desirable 
watches to be had. Our prices are based 
on competitive conditions in our own 
large cities as well as the East and we 
know they are right. In short if you 
want a timekeeper and value received, 
see us. — Warner's, Fresno, Cal. 

Men's watch special. A fine selection 
Of excellent timekeepers is displayed at 
the jewelry counter, in a most compre- 
hensive variety of movements and mod- 
erate prices. For the January sale we 
make a special value offer. — The T.. 
Eaton Co., Winnepeg, Can. 

The watch? There are no secrets in 
watch buying — no deception in real value, 
judged from the standard of reliabil- 
ity. Kirby watches answer the watch 
question satisfactorily, give you actual 
value for every dollar expended. Every 
watch desire can be satisfied — every 
style from the smallest chatelaine to the 
popular sizes in both men's and women's 
watches. — Kirby $• Son, New Haven. 

A striking value for to-morrow. A 
JEWELRY- 



beautiful gift for anniversary, confirma- 
tion or graduation and a very dainty lit- 
tle timepiece for grown folk to take 
away to use during the summer vacation 
or traveling, when the valuable watches 
might better be left at home. These are 
all delicately yet durably enameled, and 
have dainty fleur-de-lis pin to match. 
The case has gold-filled trimmings and 
is fitted with a jeweled Swiss movement. 
It is enclosed in a neat velvet case, all 
ready for presentation. The colors are 
ruby, sapphire, emerald and turquoise. 
None C. O. D. — Abraham $ Straus 4 
Brooklyn, N. Y. 

Americans should buy American 
watches, made by American tools and 
machines, by American skill and labor 
and at American wages. When a dealer 
tells you that a Swiss watch is better, 
it is because there is more in it for him. 
— Waltham Watch Co., New York City. 

We offer you the best watches. Our 
stock is made up of the most reliable 
timepieces to be had. Our guarantee of 
these watches is given with every confi- 
dence. The various styles of cases 
shown express the best and latest ideas 
of the foremost makers of such goods. — 
Berry $ Whitmore Co., Washington. 

A man will oil a wheelbarrow because 
it squeaks, and at the same time allow 
his watch to go untouched, because it 
noiselessly performs its daily duties, 
even at the cost of its existence. Let 
us overhaul and oil your watch. Our 
prices are moderate, our workmen capa- 
ble. — Thos. J. Porte, Winnipeg, Can. 

Brown makes a specialty of railroad 
watches. He uses a special movement 
containing 21 jewels, one that runs with 
wonderful accuracy, and is built to 
stand the wear and tear, smash and slam 
of the railroad business. — Brown, Hart- 
ford, Conn. 

Were you late? 

Was your watch to blame? 

If it was, bring it here and let us put 
it into shape. 

If you haven't a watch, let us sell you 
one that you can rely on. All sizes, all 
prices, all kinds. — C. H. Tilton, Roches- 
ter, N. Y. 

The man with a well-regulated brain 
makes a success of life. To regulate 
your actions properly you want one of 
our well-regulated watches. — A. B. 
White, Pictou, N. S. 

Stop watches for the coming races — 
large assortment, all prices. We make 
a specialty of - repairing these delicate 
movements. — Bancroft Bros. $ Co., Co- 
lumbus, O. 
-WATCHES 



OF SELLING PHRASES 



675 



Your watch has needs just as much as 
you have. You need cleaning and fixing 
up once in a while, and so does your 
watch. About once a year the proposi- 
tion of cleaning and oiling that watch 
comes up. It's then that you want to 
think of me. The treatment accorded a 
watch is just the same whether it is the 
best or the poorest make — that is, the 
best attention is given it. Wade is an 
expert at handling watches. Let him try 
to fix up your timepiece. — Wade, the 
Watchman (you can watch me through 
the window), Galesburg, III. 

Watches. — A Sale. Was a time when 
we deemed it right enough and proper 
to write our watch advertisements with 
the distinct object in view of overcom- 
ing the prejudices entertained by some 
people against buying such things out- 
side the portals of exclusive jewelry 
stores. The time has passed for all such 
arguments and appeals. Macy's system 
of merchandising, Macy's method of re- 
tailing, may be largely responsible for 
the educational processes that have been 
working as regularly and surely as the 
forces of nature. People now know the 
store that serves them best when they buy 
dry goods, furniture, carpets, clothing 
and groceries can also serve them best 
when they buy diamonds, paintings, bric- 
a-brac — and watches. The watch sale 
that begins here to-day is an important 
trade event. — B. H. Macy fy Co., New 
York. 

That laggard, lazy watch. Bring us in 
that laggard, lazy watch of yours that is 
always provokingly behind time. It may 
be only the most trivial of matters that 
causes it to be so erratic, or there may 
be something seriously wrong with it. 
In either case, the defect will be correctly 
diagnosed and correctly treated if 
brought here. — Barfs Jewelry Store, Sa- 
lem, Ore. 

" I guess I am a little slow." How 
often one hears the above remark when 
the time of day is inquired for. What's 
the use of having that kind of time. 
Something you can't depend on? How is 
your watch running? A little slow? A 
little fast? Is it out of repair? If so 
bring it to us and have it fixed right. — 
Gilmore's, Kenton, O. 

For the Boy. — There is no sense in 
buying the boy a cheap watch. There is 
no economy in the lack of quality. We 
could sell watches for 8-6 and make 
money — but lose friends. Give him a 
good watch, and he will take a pride in 
its possession — it will early teach him the 
value of punctuality. You can't expect 
punctuality if you give him a poor, use- 

JEWELRY 



less watch. These are hints.— Stewart 
Dawson $ Co., Sydney, N. S. W. 

Our watch guarantee means some- 
thing. — S. Nordlinger, Los Angeles, Cal. 

Watch out? Bring it in. We'll right 
it. People who sing "Just Behind the 
Times" didn't get their timepiece here. 
Perhaps you're hesitating because you 
didn't; don't do it; come in and you can 
go out on time. — Grandmason, Kenton. 

For a thoroughly reliable, accurate 
timekeeper you can't beat these watches, 
they're guaranteed to give absolute satis- 
faction. They're in handsome solid sil- 
ver and gold-filled hunting or open face 
cases, fitted with the best standard Amer- 
ican movements. Watches you'd readily 
pay ten dollars for, special to-morrow, 
$3.64. — Bloomingdale's, New York. 

Watches. We have on display a large, 
varied assortment of 14 karat gold 
watches. Many set with precious and 
semi-precious stones, such as diamonds, 
sapphires, rubies, emeralds, pearls, aqua- 
marines, pecidots, kunziter, tourmalines, 
turquoise and Chinese jade. Our prices 
will be found very reasonable. — S. Nord- 
linger $• Sons, Los Angeles, Cal. 

The pleasure to own a good watch and 
the satisfaction of patronizing home 
enterprise are both felt in selecting a 
Ball watch. They are built to meet the 
exacting requirements of modern busi- 
ness — and they do meet them. — The Webb 
C. Ball Co., Cleveland, Ohio. 

More of those new, thin model watches 
that created such a furore last Satur- 
day. Last week we only had 100, and 
they were sold before 12 o'clock, and we 
had to take orders from a sample. Won't 
get caught that way again. Men who 
have bought these watches are sending 
their friends here every day. Without 
doubt they are the best watch values ever 
offered, and the name Waltham is a 
guarantee that they are a good time- 
keeper, and what's more, they are fine 
looking watches. — Simpson Crawford Co., 
New York. 

100 more of those gold filled watches 
for men, women and children. Same 
kind that sold so well last week, and 
this may be the last chance you will have 
to secure them at this price, because it 
was difficult to get this lot.— The Uth St. 
Store, New York, N. Y. 

The watch is an invaluable little in- 
strument. It records the many minutes 
and hours wisely and foolishly spent. 
We have a fine collection of genuine gold 
and silver ladies' watches, and the prices 
of them will speak for themselves.—^. 
Microw, Tacoma, Wash. 
—WATCHES 



676 



ADVERTISERS CYCLOPEDIA 



A sale of watches. Does " rummag- 
ing " in watches strike you as odd ? It 
probably does because you haven't yet 
gotten clear of the haze and mystery 
that used to hedge about the jewelry 
business. But get rid of that notion. 
Let's get down to facts, and the fact is 
that we look on watches and jewelry sim- 
ply as merchandise — high class, it is true 
— but subject to the same general up-to- 
date methods we use with other mer- 
chandise. We've had some watch cases 
and movements too long. Time they had 
new owners, and as they didn't sell at 
first prices, we've reduced prices sio 
they'll move. That's all. No mystery 
about that, is there? Our guarantee with 
every watch we sell. — Gimbel Brothers, 
Philadelphia, Pa. 

It is generally conceded that we have 
the largest stock and the handsomest as- 
sortment of watches to be found any- 
where in town. — W. F. Sellers % Co., Al- 
to ona, Pa. 

How's your watch running? Is it al- 
ways fast or slow? Never quite on time? 
Perhaps the watch is capable of very 
accurate running, but it is not in perfect 
order. You know the tiny mechanism of 
a watch absolutely demands that each of 
the dozens of little parts, springs, wheels, 
jewels, etc., be just right, or good timing 
is out of the question. Watch repairing 
always has been a hobby of ours, to do 
the best work possible. — J. C. Sharer, 
Alliance, O. 

A good watch is a faithful friend and 
it's the sort of friend every business man 
and business woman needs. We can sell 
you a timepiece that will prove itself a 
truly dependable companion. We've 
been selling watches for years and we 
know just what it takes to make them 
deserve that adjective — dependable. We 
should be very glad to have a talk with 
you on the subject and to show you our 
great stock — incomparably the finest in 
the South. — Maier <% Berkele, Atlanta. 

Watches. — People who want good, re- 
liable watches will find in my stock the 
products of the best European and 
American factories. When you buy a 
watch from me you have absolute assur- 
ance that it will serve you satisfactory. 
My guarantee covers all points, and I 
want it understood that it is a guarantee 
that means something. — F. M. Powers, 
Youngstown, Ohio. 

We pride ourselves on the complete- 
ness of the " Feagans " watch line. 
Movements from the greatest makers 
known the world over for accuracy and 
reliability. — Geo. E. Feagans, Joliet, III. 

In this era of women in business, ev- 
JEWELRY- 



ery business woman and girl should own 
a watch — and for that matter, a watch- 
is a gift sure to be prized by anybody. 
To-day's word is of better than good 
values in watches of approved good 
" movements," hedged about by the mak- 
ers' guarantee, backed by ours. Do you 
need a reliable watch, or know some one 
who does. — Gimbel Bros., Philadelphia. 

Marcel Watches are the best you can 
buy. They are made especially for us — 
the result of long experiment in endeavor 
to get a thoroughly high-grade Watch 
for less than the usual price. We stand 
back of the " Marcel " Watches in every 
respect — and they cost about a third less 
than other Watches as good. — Frederick 
Loeser <$; Co., Brooklyn, N. Y. 

In a Hurry? — Well, yesterday we sold 
a very particular man a fine watch and 
chain in eleven minutes. Could do some 
better with the watches we are selling at 
our clearance sale price. It takes but 
little time to decide which you want 
when you see them. — Chas. E. Rose, Tel- 
luride, Col. 

Honest Watch Work. — The science of 
watch repairing is only comprehended 
by the man who understands how to make 
a watch. The man who can successfully 
solder a ring may spoil a splendid watch 
in less time than it takes to tell it. The 
great success we have attained in watch 
repairing comes because we employ only 
the most skillful watch makers. — Ge- 
neva Watch and Optical Co., Los An- 
geles, Cal. 

Buy a Watch.— Buy as good a case as 
you can afford, but first get a movement 
which will be accurate. All watches 
recommended and sold by the George H. 
Ford Company are the best timekeepers 
made in the world. — New Haven, Conn. 

Time is precious, and so is a reliable 
timepiece. Watches and clocks pur- 
chased at Parker's are always accurate 
timekeepers and require the least repairs 
with ordinary careful usage. They can 
always be depended on. — Parker's, La 
Crosse, Wis. 

The mainspring is not the only thing 
that gets out of order in a watch. There 
are wheels, pivots, jewels and lots of 
other parts that need looking after. But 
no matter what the trouble be, I can find 
it and make it right, and would like to 
prove this on yours. — A. Jette, Lancas- 
ter, Pa. 

Watches are like oysters — you should 
not judge the inside by the shell. As 
well try to tell the kind of tobacco a 
man chews by looking at the box he car- 
ries it in. — /. H. Lehson, Butte, Mont. 
-WATCHES 



OF SELLING PHRASES 



677 



KIMONAS AND WRAPPERS 



An unusual under price offering of 
dainty wrappers and gowns. Light, sheer 
and graceful garments that every woman 
especially appreciates — the development 
of the ordinary wrapper into a garment 
of true beauty. And yet to-morrow 
brings a chance to choose from a great 
stock of this dainty wear. For prices 
much less than the worth of the gowns. 
— Abraham $ Straus, Brooklyn, N. Y. 

You can worry and work and spend 
your time making a wrapper like this 
69-cent one we are placing on sale Thurs- 
day. How much will it cost you without 
your time? Probably $1.50 — and even 
then you wouldn't impart so much style 
to it, unless you are peculiarly adept 
with needle and scissors. Then why 
make your own wrappers? we say. 
These await you on the second floor to- 
morrow. — Rhodes Brothers, Tacoma. 

About the coolest house wrappers. Are 
you aware that your choice of house 
wrappers largely determines the extent 
of your summer comfort? We have had 
a lot made up of lightest lawns, with 
trimmings that are very pretty and per- 
haps a little different from any you 
would think of. And the comfortful 
garments are all ready for you to wear 
as quick as you pick out the ones you 
like best. — Burke, Fitz Simons, Hone $ 
Co., Rochester, N. Y. 

Here are wrappers of pleasantly cool, 
thin materials — percale and white and 
colored lawn — daintily made, in a num- 
ber of pretty styles, and now bearing 
decidedly lower prices than those with 
which they began the season. And that's 
not long ago — for the four groups told 
of here have only been on our shelves 
for a very little while. Now they must 
go — and many a woman will be delighted 
to buy such attractive garments as these 
for summer negligee, at such modest 
prices. — Wanamaker's, Philadelphia, Pa. 



The manufacturer of these garments 
tells us that we have tipped his scale, 
taken the most of them of any store to 
whom he sells kimonas, and he sells from 
the Atlantic to the Pacific. Made of 
nice quality lawns, fast colored, neat 
figures, and hair lines. Trimmed with 
bands of white lawn. — S. P. Dunham $ 
Co., Trenton, N. J. 

Greatest news of wrappers any store 
ever had. Thousands — each wrapper a 
beauty and a bargain. It is the season 
when wise women like to have a good 
supply of these loose and cool house gar- 
ments on hand. Just as easy to have 
them pretty as ugly, if you go to the 
right store. Just as easy to have them 
pretty and save a good bit on the price 
as well, if you take advantage of this 
sale. — Abraham $ Straus, Brooklyn. 

Women's kimonas. An important sale 
of women's kimonas to-day. The assort- 
ments include kimonas in either long or 
short lengths in pink, blue and tan col- 
ors. The designs are oriental and floral. 
All are daintily trimmed with bands, em- 
broidery or lace. For to-day the reg- 
ular prices are reduced one-third. — 
Rhodes Bros., Tacoma, Wash. 

Wrappers of our own make. That is 
the reason we are able to give such 
splendid values. Values that cannot be 
equaled any place in Canada outside of 
the Eaton stores. The materials used 
are bought direct from the manufactur- 
ers and carefully selected by our own 
buyers. The workmanship is superior 
and as already stated the values are ex- 
ceptional — easily 30 per cent, lower 
priced than wrappers bought in the ord- 
inary way, where jobbers' profits have 
to be added to the manufacturers'. 
Knowing the kind of material from 
which they are made and the class of 
workmanship which is put into them we 
can interestingly guarantee them. — The 
T. Eaton Co., Ltd., Winnipeg, Can. 



KIMONAS AND WRAPPERS 






678 



ADVERTISERS CYCLOPEDI A 



KNIT UNDERWEAR 



Women's Knit Underwear. — Such 
daintiness and charm as must at once 
appeal to refined womanhood are char- 
acteristic of this broad and brilliant 
showing of knit underwear. There is 
another feature of attractiveness, also — 
prices are exceedingly little. Here are 
hints. — Abraham §• Straus, Brooklyn. 

Women's Vests and Corset Covers.— 
Look at the trimmed kinds to-day — those 
lace-like, cool-looking, dainty things that 
women love. You'll go far before you 
see anything like the Wanamaker variety, 
and farther before you find anything like 
the same quality for the money. — Wan- 
amaker's, Philadelphia. 

Let us spread for your examination a 
few of these dainty garments which we 
prize. First, feel the muslin. Could a 
woman ask more? Next, hold the gar- 
ments up and glance at the fetching de- 
sign. Of course the trimmings delight 
you. Now — the needlework. You could 
toil many a tedious hour without more 
perfect seams or neater stitches. And 
yet some folks who haven't tried Hale's 
undermuslins can wonder why women 
seem so proud of them. Even the plain- 
est of them that cost but the least little 
price somehow seem nicer. The safest 
way is to not let one penny be coaxed 
away from you till you have been to 
Hale's. — Hale's, Los Angeles, Cal. 

White Wear at Wonder Prices. — A re- 
plenishing sale of quality. Not a gar- 
ment in this great offering that isn't wor- 
thy the consideration of the most dis- 
criminating taste. This isn't a rhapsody 
of words, it's a statement of facts. Fine 
muslin, ample folds, cut for style, fin- 
ished as daintily as a bride would choose 
if made to her order. — A. D. Matthews' 
Sons, Brooklyn, N. Y. 

A Combination Corset Cover and Shirt 
Waist Extender. — It's a curiously made 
thing, simple withal, a full underbody 
that acts as a corset cover and shirt 
waist extender, made of a wiry, white 
lawn, made very full of ruffles. It's the 
most complete garment of its kind you 
could imagine. It will help the set of 
that shirt waist wonderfully, and at the 
same time it's a cool, comfortable corset 
cover. — S. P. Dunham fy Co., Trenton. 

How would you like to lay by in your 
sewing closet a snug lot of wash goods 
so that all winter long you could spend 

KNIT UN 



dull moments in making pretty gar- 
ments? It's not short of amazing, the 
big, big lot of goods you may have for 
a little money. Our profit has been 
made. What remains shall serve as a 
brilliant advertisement for Hale's. It's 
not the money, it's the talk we want. 
Every time you show your purchase to a 
friend it advertises Hale's. You can't 
help buying when you see the goods. You 
can't help telling your friends about it. 
The whole city will talk, and think, and 
praise the Hale method of merchandis- 
ing. — Hale's, Los Angeles, Cal. 

The climax reached in this sale of la- 
dies' muslin underwear. — Our great 
muslin underwear department will fairly 
buzz with selling excitement to-morrow, 
for we put on sale underwear bargains 
that will make manufacturers and re- 
tailers look aghast. Feminine interest 
will be aroused, for this sale will be 
without doubt the greatest ever devised. 
Remember this fact and be guided ac- 
cordingly. All the underwear we display 
to-morrow is bright, fresh and strictly 
first class. Made by the best maker in 
New England and sold to us for about 
half of the wholesale prices, to clean up 
the factory's stock. Don't miss this gol- 
den bargain opportunity. — Hochschild, 
Kohn $ Co., Baltimore, Md. 

Undermuslin talk is all in vain if it 
isn't true — wish you'd all look and com- 
pare — and price isn't the only thing to 
compare — the garments are good — not 
good at the price. When you have seen 
how good they are, it's pleasant to quote 
the little prices. — The Boston Store, Mil- 
waukee, Wis. 

Night Gowns Mostly Half-price. — Al- 
most a dozen different and attractive 
styles of nightgowns are included in this 
offering, all reduced in most radical 
fashion; most of them by exactly one- 
half. It's a chance for women who like 
dainty — even luxurious — garments to sat- 
isfy their desires at small cost. — Wana- 
maker's, New York. 

Middleweight underwear at lightweight 
prices. — T. A. $ L. F. Newman, Brook- 
lyn, N. Y. 

Great piles of snowy white, hot weather 
underclothes ready this morning — if you 
are as eager for them as we think, the 
piles will melt away in no time. — Wana- 
maker's, Philadelphia, Pa. 
DERWEAR 



OF SELLING PHRASES 



679 



Here are bushels of cool underwear — 
in a peck of trouble. Sixty-five cents 
for $1.50 qualities, etc. — F. M. Atwood, 
Chicago, III. 

Clean-up Sale of Undermuslins. — 
Rapid selling has depleted every line in 
our entire stock and it has been neces- 
sary to group a number of values in or- 
der to get a full line of sizes at a price. 
But summer stock must be closed out, as 
it is not our custom to show any old 
lines with new crisp goods. Barring the 
fact that some garments may be slightly 
soiled or mussed from handling or win- 
dow display, their usefulness is not in 
the least invalidated. — Hamburger's, Los 
Angeles, Cal. 

Don't forget that right underwear is 
the first element in keeping cool. Not 
thin underwear simply, but garments 
rightly cut and shaped — if they don't fit 
you will be in agony no matter how tHin 
the material is. — Wanamaker's, Phila- 
delphia, Pa. 

Porous underwear for sizzle weather. 
— When such lightweight garments can 
be bought for so little, do not injure 
your feelings with heavy, burdensome 
sorts. No underwear can be too porous 
for summer; the weather is ripe now for 
the lightest. — Simpson Crawford Co., 
New York. 

Sale of muslin underwear, and the 
prices so reasonable. — Eastman Bros. $• 
Bancroft, Portland, Me. 

Most women are ready to harken to 
reason, when it comes in this attractive 
form ; dainty garments, prettily trimmed. 
The material would cost you as much 
as the ready-to-wear, well made under- 
wear. Listen to reason; save time, save 
strength and save pennies. — Eastman 
Bros. % Bancroft, Portland, Me. 

The warm weather approaching will 
soon necessitate lighter weight under- 
wear. Are you properly supplied? If 
not, read every one of these items. The 
exceptionally fine quality of our gar- 
ments, coupled with their unusually low 
prices, offers you values that will be im- 
possible to duplicate. — Giddings Bros., 
Colorado Springs, Col. 

Pajamas for women. Ladies are 
taking kindly to pajamas as sleeping 
garments. It's not merely sentiment or 
novelty which is leading to such general 
adoption, but the real comfort which 
they afford. Their fad period has 
passed. — Sibley, Lindsay '$• Curr Co., 
Rochester, N. Y. 

Petticoats and waists. Some newcom- 
ers. The petticoats are of black sateen 
— stylish, sightly and serviceable. And 

KNIT UN 



the variety of new effects is most attrac- 
tive. The waists are of brilliantine, 
spangled with little silver dots, on vari- 
ous well-liked colors. Precisely the 
waists one wants to wear on cooler days 
between now and fall. — Wanamakefs, 
New York. 

Opportune sale of underwear.— Great 
drifts of snowy whiteness, made to 
please the most exacting as to fabric, fit 
and finish. You'll like these garments 
for their Frenchiness of fluffiness and 
for the delicacy of detail. Nothing 
skimpy about them anywhere, in spite 
of their surprisingly low prices. — A. D. 
Matthews' Sons. Brooklyn, N. Y. 

Crisp new undermuslins of snowy 
whiteness. — L. S. Plant <$; Co., Newark, 

N. J. 

Seasonable underwear. — How can you 
expect to keep cool if your under- 
wear is heavy and irritating? We sug- 
gest some light, gauzy undergarments 
that will bring comfort to men and 
women at trifling cost. — Sibley, Lind- 
say $■ Curr Co., Rochester, N. Y. 

Knit underwear for women and chil- 
dren. — The kind of underwear that fits; 
that particular women want to wear. 
No cheap shoddy kinds not worth carry- 
ing home, but soft, fine, warm under- 
wear that feels comfortable. — T. Mag- 
nin fy Co.. Los Angeles, Cal. 

A superb showing of dainty white 
goods. — These lovely, cool, crisp night- 
dresses are the thing for the hot 
months. Some exceedingly pretty new 
designs are here, constructed for beauty 
and comfort. — Robt. Wright $ Co., 
Brockville, Ont. 

Breeze sifting underwear. We have 
underwear so comfortable that it's 
cooler to wear it than to go without. — 
Trenton Clothing Co., Trenton, N. J. 

We are just as careful when a man 
buys underwear here to see that he's 
correctly fitted as if we were making 
him a shirt. That's one reason why we 
do such a tremendous underwear busi- 
ness. — Daniel Bros., Atlanta, Ga. 

To-day, men's underwear in just the 
correct weights for spring and summer, 
and at just the right prices to suit 
you. — Bernheimer's, Kansas City, Mo. 

The warm weather approaching will 
soon necessitate lighter weight under- 
wear. Are you properly supplied? If 
not, read every one of these items. 
The exceptionally fine quality of our 
garments, coupled with their unusually 
low prices, offers you values that will 
be impossible to duplicate.— Giddings 
Bros., Colorado Springs, Colo. 
DERWEAR 



680 



ADVERTISERS CYCLOPEDIA 



The old folks always said: "Stick 
to your flannels 'till they stick to you." 
Good advice too, but it's just as well 
to be prepared for a change. We have 
on hand a few odd lots of medium 
weight union suits and vests to close 
cheaply. — E. C. Nichols Dry Goods Co., 
Bangor, Me. 

Underwear for women and children. 
Light weight and medium weight. Just 
what you want is now ready and wait- 
ing for you, a carefully selected line 
and underpriced. — James McLean $ 
Sons, York, Pa. 

Judgment and mother wit make it 
self-evident that it pays to buy under- 
garments ready made, for one either 
buys plain pieces for the worth of the 
material alone, or elaborate pieces that 
no one at home could make for the 
price. This is the sort of underwear 
that makes home sewing extravagant. 
The garments are the kind that a careful 
woman could make herself, yet she could 
never make them for as little as these 
will cost. — Kaufman, Trenton, N. J. 

You don't want to neglect purchasing 
your winter supply of knit underwear 
longer, for the change in temperature 
is very apt to cause you to contract 
colds which a little judgment now in 
displacing the thinner underwear of sum- 
mer will prevent. We absolutely know 
that we offer the very best values in 
knit underwear for your money to be 
found on the entire Pacific Coast. — 
Hamburger's, Los Angeles, Cal. 

Knit underwear for men. Many men, 
many minds — perhaps you've had trouble 
in finding just the right kind of under- 
wear for you. We have all the good 
new as well as all the good old sorts. 
We mention some at 35c, 50c, 75c and 
$1.00, and wish to say that we have taken 
particular care that every garment shall 
be better in every way than you will 
be able to find anywhere else for the 
price. — Hysinger fy Rosenthal, Peoria. 

Men's underwear at half price. The 
dullness of the night air will make this 
little piece of store news doubly inter- 
esting. We have a small lot of men's 
heavy weight underwear to sell for half 
price. Durable quality — and a grade 
that can be worn by men who cannot 
wear finest wool. The garments, are 
finished inside with silk fleece— making 
them the softest and most comfortful 
imaginable. — Burke, Fitz Simons, Hone 
4f Co., Rochester, N. Y. 

Weight in underwear is not the only 
warmth-giving quality — comfortable fit 
means more than uncomfortable weight. 
Here's underwear that will save your 

KNIT UN 



coal bills, and, besides, prices are at 
least one-third under the market. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 

Women's snug underwear. — Comfort- 
able and nice. So many women make 
the mistake of buying underwear that 
seems cheap and then regret it all win- 
ter long. If it's low price that you wish 
you can suit your purse at Hale's, and 
you'll never be dissatisfied. We could 
mention a hundred items, but simply 
these for to-day. — Hale's, Los Angeles. 

Flannelette night gowns. — Nights are 
getting chilly — yet not cold enough to 
part with the sheets. Have you thought 
of the flannelette gown? They're just 
the thing for early fall. Under the 
clever management of our buyer we are 
able to place before you an assortment 
larger than ever before and not ex- 
celled by any. — Harned <$£ Von Maur, 
Peoria, III. 

Pajamas for women. — They're steadily 
growing in popularity, as women learn 
by experience their real worth, and 
are certainly the ideal sleeping garments 
for winter, as every paj ama-wearing 
man can testify. — Here, for women, in 
a variety of attractive new patterns and 
materials. — Wanamaker's, New York. 

The muslin underwear sale goes mer- 
rily along. — Goldsmith's Bazaar, Scran- 
ton, Pa. 

Our annual exposition of white opens 
to-day on the spacious third floor. This 
magnificent gathering of muslin under- 
wear is anticipated with pleasure by 
every shopper within the zone of this 
store's influence, and is one of the proud- 
est features of broad gauge merchandis- 
ing at Younker's. The distinguished 
character of white garments made for 
this wonderful display makes them pre- 
eminent in the favor of discriminating 
women. We shall again demonstrate 
that this store leads in this class of 
goods, and that nowhere can such beauti- 
ful white garments be purchased at so 
low a price. Make it a point to be 
present at the opening to-day. — Youn- 
ker Bros., Des Moines, Iowa. 

Women's undergarments at the white 
fair. Daintiness, refinement, ample pro- 
portion, good materials, neat sewing — all 
the merits of home-made garments — 
these are the charms first recognized in 
the counterfuls of garments that have 
turned this into a store of white. 

Every garment made in a sanitary, 
airy factory, by skillful, cleanly work- 
ers. Every seam in these garments is 
felled — every possible care has been taken 
to have them to your perfect satisfac- 
tion. — Moore $ McLeod, Charlottetown. 
DERWEAR 



OF SELLING PHRASES 



681 



The 20th century girl wears McKel- 
vey muslin undergarments. Annual ex- 
hibition and sale. It is not vainglorious 
boasting upon our part when we assert 
that the utmost care has been bestowed 
upon the making of every garment we 
shall offer for sale, no matter what the 
price. Not a skimp will be found in 
the shaping of a single one, nor a flaw 
in fabric or finish. Only the prettiest 
and best trimmings have been used and 
the garments, without exception, are sub- 
stantial, dainty and durable — like those 
made at home, only more so, since our 
experts are continually in touch with the 
very newest ideas far in advance of the 
season and able, consequently, to give 
wide variety to their work. — McKelvey, 
Young stown, O. 

Muslin underwear specials. This sale 
offers such a host of close trading pos- 
sibilities that it should call to our coun- 
ters every woman in this city. Our gar- 
ments are bright, new and well-made — 
each is a grade model for the wear and 
satisfaction it insures. — Boston Store, 
Milwaukee, Wis. 

Underskirts. No longer does the dainty 
white petticoat hold undisputed sway. 
Its use is reserved for dress and even- 
ing wear. For general wear, for warmth, 
petticoats more appropriate to the sea- 
son, wool flannel petticoats at $1.65 and 
$2.50.— S chipper $ Block, Peoria, III. 

Undermuslins. Especially low-priced 
— It's puzzling women to know how we 
can sell them — Muslin underwear at 
prices that would scarcely pay for ma- 
terials were they to attempt to make 
the garments. Sold as much yesterday 
as any ordinary store sells in a week. 
This is perhaps the greatest recommen- 
dation the goods can be given. — The Bos- 
ton Store, Milwaukee, Wis. 

The great and constantly increasing 
demand among New York women for 
the Simpson-Crawford Co. muslin un- 
derwear is sufficient proof to an un- 
prejudiced individual of the merit of 
our goods. This fact, however, only 
spurs us on to stronger efforts to hold 
our proud position as the premier mus- 
lin underwear store in America. This 
leadership also enables us to place be- 
fore you such attractive offerings as 
are here given. — Simpson-Crawford Co., 
New York. 

Cold weather is almost here, and though 
winter underwear is hardly suitable, 
these lighter fabrics — sort of betwixt 
and between as it were — you'll find are 
very comfortable when worn under the 
light summer overclothes. — Joel Gutman 
$ Co., Baltimore, Md. 

KNIT UN 



Silk petticoats. The rustle of the silk 
petticoat has a wonderful fascination 
for womenkind, and now at this rare 
price most women can indulge their fan- 
cies in this line. — Bloomingdale's, New 
York. 

A dainty white petticoat, whether it 
be silk or cotton, is just as important 
to complete the graduating toilet as the 
dress itself. We make a special show- 
ing to-day of a number of handsome 
new styles in white taffeta silk petti- 
coats. Made with accordion plaited 
flounces, trimmed with ruffles, tucks and 
ruchings. — Geo. B. Peck Dry Goods Co., 
Kansas City, Mo. 

Call in and inspect our line of under- 
wear. We will show you the ideal under- 
wear for summer. Our Balbriggan un- 
derwear will stand more laundry and 
abuse from the laundry than any other 
kind, and summer underwear is in the 
laundry as much as anywhere else. — 
Clucker's Clothing Store, Kenton, O. 

Do you wear pajamas? To the man 
who does not wear pajamas we want to 
say that they are very comfortable and 
cool and are really the proper sleeping 
garments for men. Traveling people all 
over the world consider their wardrobe 
incomplete without a few suits of paja- 
mas. — Jonas Selaner, San Bernardino. 

A sale for men. — Here is most impor- 
tant news to all men who don't possess 
all the summer underwear they need to 
make them entirely comfortable. And' it 
will also tempt many a man into laying 
by an extra supply of handsome, com- 
fortable garments against future needs. 
For the prices are enormously attrac- 
tive. — Wanamaker's, New York, N. Y. 

Chilly days! Hints of coming cold 
weather! Prepare for the change! The 
underwear is splendidly ready. Our 
clever assortments and low prices will 
help you make satisfactory selection. — 
Lewis' Store, Anaconda, Mont. 

Many a man is hot and irritable be- 
cause his underwear is uncomfortable 
and yet he doesn't realize it. Loeser 
makes a specialty of fit — the abnormally 
stout or thin — the long or short arms 
or legs get a comfortable fitting here — 
and without extra cost either. Here is 
some variety for all — both the big or the 
little purse. — Frederick Loeser fy Co., 
Brooklyn, N. Y. 

Proper underwear for spring. — You 
Will need the kind we tell of here before 
long. Why not choose now, before the 
hurry days set in? We've a wonderfully 
comprehensive choice ready at prices 
that will make present buying an object. 
— L. S. Plaut \ Co., Newark, N. J. 
DERWEAR 



682 



ADVERTISERS CYCLOPEDIA 



Dainty underwear. An October offer- 
ing of fluffy whiteness from a great 
stock of fine muslins, well made up. — 
A. D. Matthews' Sons, Brooklyn. 

Summer underwear. He who buys 
here buys the best the market affords. 
That's true if he pays $1.00 a suit. 
That's true if he pays $10.00 a suit. 
Nothing inferior, but all that's superior. 
— The Ware-Pratt Co., Worcester. 

Every man's store has balbriggan un- 
derwear at fifty cents — 'cause it's a 
popular price — and you'll find that every 
store has a different quality to offer, 
made in a different way, and if dissected 
quite a difference in workmanship will 
be found. We dwell on the merits of 
our fifty cent underwear, because we 
know that it's the best undergarment for 
the price sold in Atlanta to-day — and 
in sizes to fit any man that walks. — 
Daniel Bros., Atlanta, Ga. 

Like an inexhaustible treasure house, 
the great January sale of muslin under- 
wear continues to pour out wanted gar- 
ments at the lowest prices for women 
and children. The extra specials for 
to-day's selling will be in the children's 
underwear. Keep in mind the fact that 
these January sale prices will not be in 
force after this month. A hint to buy 
all your children's underwear now. — 
Emery, Bird, Thayer Co., Kansas City. 

"We will start the sale promptly at 
9 o'clock this morning with just exactly 
2978 undergarments. It will be the big- 
gest muslin underwear event Fresno 
has ever known; a sale that will outdo 
any and all sales ever held by this or 
any other store in the city. We gathered 
these dainty undermuslins from several 
of New York's best makers. They are 
new, fresh, dainty, clean; carefully made 
garments; manufactured under the most 
favorable sanitary conditions. We 
frankly tell you that you can't buy the 
materials alone, unmade, for anywhere 
near the price we are offering you these 
carefully constructed garments for all 
ready to put on and wear. Come and 
see them; examine the materials, the 
sewing, the fine embroideries and laces 
they are trimmed in; open up each gar- 
ment and see how full and wide and 
shapely they are. You will then say too 
they are the biggest underwear bargain 
ever offered in Fresno. — The Wonder 
Cloak and Suit House, Fresno, Cal. 

Men's and women's underwear. — 
Spring stocks ready, and we have found 
ways of bettering them, too, wherever 
possible. For instance, we believe you 
won't find the equal anywhere of this 
French balbriggan underwear for men 

KNIT UN 



at 50c. — Frederick Loeser fy Co., Brook- 
lyn, N. Y. 

Women's lisle thread underwear at 25c. 
— The underwear stock offers the widest 
range of selection. A point on which 
we wish to lay special stress is the thor- 
ough reliability of all the goods, and the 
fact that no matter how low the price 
of a garment may be, it will surely 
give good wear. — Mandel Bros., Chicago. 

Women's underwear. — Knit underwear, 
thinnest and gauziest, the year's newest 
and finest sorts, as well as the standard, 
staple styles; vests, pants and union 
suits; well made and perfectly fittting. 
Modest prices for these. — Davison-Pax- 
on-Stokes Co., Atlanta, Ga. 

Summer isn't here yet. — No use to rush 
right into your lightest underwear just 
because the indications are for warmer 
weather. There is a medium between 
" winter " underwear and " summer " 
underwear that ought to be considered. 
From now until the middle of May one 
should wear " spring " underwear, and 
this is what we have to show you. — 
Strauss fy Uirshberg's, Youngstown. 

Underwear for women and children. 
— A change of seasons forces you to a 
change of underclothing, and those who 
know the invariable superiority of our 
assortments will not think of going else- 
where. 

Heavy and light weight cotton, wool 
or silk vests and pants and union suits. 
An assortment that would be a credit to 
any metropolitan store. Prices to suit 
any purse. — A. S. Knowles Dry Goods 
Co., Montgomery, Ala. 

Our underwear is beyond betterment. 
— The White House, Spokane, Wash. 

These sales offer various useful styles- 
that we do not carry all the time. There 
is economy in getting a share of these. 
Some you can put additional trimming 
on. Gimbel underwear is best liked in 
Milwaukee because our styles are neat- 
est and our garments are all made as 
women would have them — not stingy and 
skimped. Sales are passing all former 
May records, showing that more and 
more women lean on the Gimbel store. 
— Gimbel Bros., Milwaukee, Wis. 

Your underwear. — Make a shift now, 
sir! It's time to change. We have me- 
dium weights, just suitable for this cool 
fall weather. 

Some men prefer it to the heavier 
kinds, even for winter wear. You can't 
afford to take chances on your health 
— look to your underwear. Don't wait 
for a cold, make a shift now. — Fred M. 
Nye, Ogden, Utah. 
DERWEAR 



OF SELLING PHRASES 



683 



Underwears come and underwears go, 
but " Jaeger " goes on forever. Why 
this pre-eminence? Because "Jaeger" 
feels better, protects better, and wears 
better than any other underwear made, 
special weights for spring. — Dr. Jaeger's 
Co., New York, N. Y. 

Warm, sensible underwear prevents 
many ills to which women fall heir. Di- 
rect special attention to this timely 
news. It concerns underwear our ex- 
pert bought in New York at special 
price concessions. Main part of the 
story is told in the reduced markings.-— 
Siegel, Cooper fy Co., Chicago, III. 

What underwear? Warmth isn't 
wholly a question of weight. You should 
be warm, but what is right for one isn't 
for another. The material that suits 
one doesn't please another; and occupa- 
tion and work, and indoor and outdoor 
life are also to be considered. There's 
health as well as comfort in right under- 
wear — perhaps more than in anything 
else a person puts on. All the weights 
— from almost the thickness of carpet 
to gauze; all the materials that are good, 
silk, wool, cotton, linen and mixtures; 
correct shaping — underwear that will fit; 
and a price range from the finest to the 
least cost. — Wanamakefs, Philadelphia. 

The home of good underwear. — It's 
our business to supply as good under- 
wear for less money, or better under- 
wear for the same money. Pick any 
style, quality or make and let us prove 
the statement. — Northway fy Anderson, 
St. Thomas, Ont. 

Real warm underwear is needed to 
protect your health. If you loose your 
vigor and sap your vitality you stop 
your income and increase your expenses. 
A small outlay will prevent all that. 
We will point out the merits of the 
good grades if you'll kindly come to this 
department. — Hahne <§• Co., Jersey City. 

Wear this knit underwear and be 
comfortable. Not too heavy, not too 
light — underwear specially for the first 
cool days; high neck and long sleeves, 
well knit and perfectly proportioned; a 
better quality and better finish than can 
usually be had at these prices. — Davison- 
Paxon-Stokes Co., Atlanta, Ga. 

Ladies' fall underwear. — The decided 
change from summer to fall necessitates 
putting on heavier undergarments, and 
while our annual fall opening is re- 
served for later, the two following lines 
are taken from values which have just 
been received, and are very meritorious 
bargains in themselves. — Hamburger's, 
Los Angeles, Cat. 

KNIT UN 



Fall and winter underwear. — Just one 
or two more nights like last night and 
we'll all be hunting up last winter un- 
derwear — or buying a new lot. If it's 
buying a fresh lot, that's where we figure 
prominently. When it comes to ma- 
terials and weights we have no end of 
variety. Men's, women's or children's 
— no matter what you want, we have it 
at a price to suit. — Wright's, Ogden. 

For cool nights and sudden changes 
our line of new fall underwear is just 
the thing. We are offering this season 
the most desirable qualities at lower 
prices than ever before — the best fit- 
ting, most comfortable, durable and sat- 
isfactory. — The Hannan Store, Montreal. 

Winter underwear for men and women. 
There is no uncertainty, no disappoint- 
ment in any of our lines of underwear 
for men and women. Every piece of 
it is as good as can be made, the prod- 
ucts of the best makers and sold at 
reasonable prices. — The A. Chapman 
Co., Milwaukee, Wis. 

Gentlemen, how are you fixed for win- 
ter underwear? It will soon be time 
to put on heavier underwear. It isn't 
good policy to wait until you are chilled 
before buying heavier underwear — cold 
days are sure to follow. We have con- 
fidence in our ability to please you. Our 
prices are right. — The Hub, San Bernar- 
dino, Cal. 

There can't be good health unless the 
pores of the skin are free to throw off 
the waste tissues of the body. This free- 
dom of the pores is assured to all wear- 
ers of Jaeger underwear. That is why 
physicians everywhere recommend it. — 
Dr. Jaeger's Co., New York. 

Loeser values in underwear and ho- 
siery have a place apart in the esteem 
of Brooklyn people. They have not been 
matched outside this store. There has 
seldom even been an effort to equal them. 
A business vast in magnitude and im- 
mense in prestige has been built up here. 
Now a cool May has set the underwear 
makers to unloading stocks, and several 
remarkable lots of hosiery have been 
bought in the past few days. The result 
is that to-morrow will present values 
which even here make a new record in 
some instances, and in almost every in- 
stance reach the best we have ever done. 
— Frederick Loeser $* Co., Brooklyn. 

The only things that can stand up 
against a sudden fall in temperature. 
After all arguments are heard there is 
nothing to beat the Pure Natural Wool 
as a healthy garment for the body.— 
Allan's, Montreal, Can. 
DERWEAR 



684 



ADVERTISERS CYCLOPEDIA 



This underwear has a combination of 
recommendations peculiarly its own — 
the seams are beautifully finished, but- 
tons are securely fastened, proportions 
are so exact that there is neither pulling 
nor drawing, and there is every desirable 
shape, weight and material. — Shepard 
Norwell Co., Boston, Mass. 

" Oneita " combination undergarments 
for women bear a national — a world- 
wide reputation. Their worth needs no 
laudation by us. But the opportunity 
to buy Oneita garments at half price 
and less comes but once a year, and, as 
usual, we save you the most on them. 
Adams Dry Goods Co., New York, N. Y. 

The medical profession has indorsed 
this underwear for various reasons. For 
the woman or man of nervous tempera- 
ment it is best because it is made on 
marvelous machines that weave it in the 
form of the body without rough seams 
of any kind — thus there is no irritation 
under the arms or in any sensitive part; 
it is as soft after a dozen washings as 
when put on — and just as elastic, giving 
to every movement. It is made of the 
finest Australian baby lamb and con- 
tains not one thread of cotton. — Abra- 
ham $ Straus, Brooklyn, N. Y. 

The experience of ten years has dem- 
onstrated beyond a doubt that this is 
the best underwear for men, women and 
children during the winter season. It 
gives vigor to the skin, comfort to the 
body and keeps you comparatively free 
from colds. In every way it is a vast 
improvement over the older style under- 
clothing of wool, silk or cotton. — James 
McCutcheon $ Co., New York. 

These are the treacherous days — one 
hour warm, the other cold; but you can 
throw off all ills by keeping your skin 
warm, and only buy your underwear 
where you can depend on what they tell 
you. We are offering a splendid line of 
the celebrated " Forrest Mills " garments, 
which are known all over the country 
for their excellent qualities and beauti- 
ful finish. — Perlmutter's, Jersey City. 

The "Arnold" knit goods have long 
proved their superiority for summer 
wear. The fabric absorbs perspiration, 
protecting the wearer from colds, clam- 
miness or discomfort and the garments 
are so well made as to prove a constant 
satisfaction. For children, they're ideal, 
and mothers best look after their off- 
spring's welfare when they buy "Arnold 
Knit Goods" for the little folks' wear- 
ing. — Yards, Trenton, N. J. 

Jaeger summer underwear is a syn- 
onym for coolness with comfort. Clad 
in this light and porous fabric, you can 

KNIT UN 



pursue the even tenor of your way, as- 
sured of an even temperature for your 
body. — Eisenbach $ Co., Brooklyn. 

A vast collection — hundreds and hun- 
dreds of beautiful garments in materials, 
cut and trimmings suitable to the com- 
ing warm weather. The kind of mus- 
lin underwear we carry is too well 
known to need lengthy comment. Full 
sizes, generous use of material,, well 
made, tastefully trimmed, are the chief 
characteristics. The prices we quote you 
are low prices. The merchandise is 
good. We do not sacrifice quality in 
order to quote you a low price. — War- 
ren M. Crosby % Co., Topeka, Kan. 

For old-fashioned comfort nothing 
can hold a candle to good reliable un- 
derwear. Inventory revelations have put 
our underwear prices on to toboggan 
slide. — F. M. Atwood, Chicago, III. 

What a magnificent display of only 
worthy garments it is and what economy 
there is to be enjoyed in present pur- 
chasing — We need not take your time 
to tell you the " Whys and Wherefores ** 
at the sale, for this store's reputation as 
undermuslin leaders has long since been 
established. No one thinks Of question- 
ing qualities or criticising cuts in lin- 
gerie that bears White's label. No mat- 
ter how little they pay for it. These 
are garments that are correctly cut from 
well chosen materials, and carefully made 
by well-paid expert labor. — White's, Co- 
lumbus, O. 

A grand galaxy of muslin under-gar- 
ments. Little prices sparkle their attrac- 
tions. Here are the fine fabrics at 
figures you will gladly pay. Little 
priced luxury — elegant economy — per- 
fect in fit, fashion and fabric. — Rosen- 
thal Dry Goods Co., Peoria, III. 

Attention is called to the following 
items in women's summer undergarments, 
made of thin muslins, soft cambrics 
and fine nainsooks, and which are ex- 
cellent values at the prices. They are 
not the thrown-together, overtrimmed 
sort, but sightly, well made and taste- 
fully trimmed — jst such garments as 
you would make at home if time and 
patience permitted. The neat, practical 
sorts for summer wear. — Woodward $ 
Lathrop, Washington, D. C. 

For a great many years we have been 
compelling manufacturers to make un- 
derwear for us in better manner than 
they do for their regular trade. You 
will find the garments are better fit- 
ting, better made and better finished 
than those to be found elsewhere, and 
there are quite decisive economies in 
the prices. — Wanamaker, New York. 
DERWEAR 



OF SELLING PHRASES 



685 



Time to change underwear. These 
warm days suggest thinner underwear, 
and we are showing the best lines in 
town. — The Huh, San Bernardino. 

Right spring underwear for women, 
men and children. Be ready with the 
spring underwear; the time for it is 
near — near enough to set forehanded 
people buying. Our stocks are full of 
good values. — L. S. Plant $ Co., New- 
ark, N. J. 

Muslin underwear. — Saturday's freight 
brought us the greatest single consign- 
ment of muslin underwear this house 
has ever received — so much that at this 
writing we can only tell you of its new- 
ness, its daintiness and its cheapness — 
enough to give you a chance, if you 
wish it, to be the first to enjoy the 
splendid opportunities that such an ex- 
cellent and extensive assortment holds. — 
Fourqurean, Temple <$; Co., Richmond. 

Muslin underwear. — Tempting prices 
for such quality. Everything so bright, 
fresh and attractive about these gar- 
ments. They are liberally cut and beau- 
tifully made, and the materials are of 
the good kind, despite the little prices. 
— Bailey's, Cleveland, Ohio. 

Cotton underwear. — We are showing 
every good kind of cotton ribbed under- 
wear for women and children — light, 
medium and heavy weights. — The Copper 
City, Anaconda, Mont. 

Summer underwear. — You've experi- 
enced this spring weather business many 
times before, perhaps, and remember 
how u Old Sol " usually gets in his good 
licks before you hardly have time to 
realize that winter has actually disap- 
peared. Summer underwear, according 
to our prognostication, will be very 
much in demand shortly and knowing 
ones will hie themselves to " a store for 
men" to supply the demand. Everything 
in underwear from cotton to silk, 50c 
to $8.00 a garment. — Daniel Bros. Co., 
Atlanta, Oa. 

Glastenbury underwear is made of 
best pure Australian wool, and does not 
scratch; the process through which the 
wool is put makes shrinking impos- 
sible, so that each garment is guaran- 
teed non-shrinkable. It assures pro- 
tection against colds, rheumatism and 
changeable weather. If perfect satis- 
faction is not given through continuous 
wear of this underwear, money will be 
refunded. — The lUh Street Store, New 
York, N. Y. 



To buy a suit of wool underwear that 
fits perfectly and know that it will 
continue to fit perfectly, no matter how 
often or how carelessly it is washed— 

KNIT UNDERWEAR 



that is the proposition for men to con- 
sider. We guarantee the unshrinkable 
feature — a new suit if one should ever 
shrink. — Frederick Loeser $ Co., Brook- 
lyn, N. Y. 

Beautiful imported French lingerie. 
The acme of elegance and refinement in 
dainty undergarments for women. We 
have never before had hand-made under- 
wear so fine and dainty to sell for such 
small prices. — Geo. B. Peck, Kansas 
City, Mo. 

Exhibit of Paris-made underclothes. 
To-day the little French room is ready 
to tell you all the secrets that Paris has 
been packing over to us for the last 
three weeks. All the new lingerie and 
trousseaux for this spring and summer 
are here. It is news that should interest 
Easter brides especially. What in Paris 
you could only see by going under 150 
roofs, is here all under one roof — more 
than that, in the quiet, quaint little cor- 
ner called the French room. — The Wan- 
amaker Store, Philadelphia, Pa. 

Now the spring white sale. A store- 
ful of tremendous values. Undermus- 
lins, corsets, petticoats, waists and splen- 
did wear for misses and children, break- 
ing all records in savings worth while. 
Hundreds of thousands of new, fresh, 
fine muslin underclothes will be ready to- 
morrow — the annual spring white sale 
begins. They are good garments, in 
material, in workmanship, in style. They 
have been made for us in the past 
months in cleanly, well lighted factories, 
by girls and women who are well paid 
for their work. They are as excellent 
garments as you would make for your- 
self — as well shaped, as daintily 
trimmed. They are— and this is the dif- 
ference between Abraham & Straus* 
white sales and other sales. — Abraham $ 
Straus, Brooklyn, N. Y. 

Our annual April sale of muslin un- 
derwear and corsets. To-morrow begins 
another of those matchless sales of 
women's muslin underwear — a depart- 
ment of the Ehrich store which has 
doubled, trebled and quadrupled its bus- 
iness by sheer force of the high character 
of its offerings, coupled with the lowest 
prices in New York. Great as have been 
previous sales, we expect this to far out- 
class them all. Hints of the values. — 
Ehrich Bros., New York. 

Sneezing yet? Well, you will be 
shortly, if you are not now. Remedy? 
Our men's medium weight underwear, of 
course. It isn't safe to risk thin under- 
wear these days — too many sudden 
changes in the weather. — /. F. Gregory 
& Son, Portland, Me. 



686 



ADVERTISERS CYCLOPEDIA 



Snow-white muslin underwear demands 
recognition. Beautiful needlework makes 
the demand imperative. And prices, too, 
they play a most important part and 
must appeal to you with singular force. 
■ — Joel Gutman $• Co., Baltimore, Md. 

French hand-made lingerie. For dain- 
tiness and exclusiveness of elaboration 
and effect, our models of imported lin- 
gerie are as representative as any to be 
found in the States. — Saks $• Company, 
New York, N. Y. 

Dainty new undermuslins. Every piece 
made right — you would be proud to claim 
these garments as products of the home 
workshop. All the new ideas are here. 
— G. C. Meisel, Port Huron, Mich. 

Another great week for the petticoat 
sale. Such petticoat selling as we have 
hardly ever known, even the week before 
Easter, came last week. But such values 
as they were! And now, inspired by the 
enthusiasm of the white sale come for- 
ward more thousands of beautiful and 
serviceable skirts at prices which will 
hurry them to usefulness. The new 
spring petticoat is a necessity. To get 
such fine ones at such small prices is 
good luck. Will you share? — Abraham 
$ Straus, Brooklyn, N. Y. 

We start at fifty cents with imported 
and domestic Balbriggan shirts and 
drawers fashioned of fine soft Egyptian 
yarn. Be his proportions what they 
may, no man is without the pale — the 
fifty cents series include all sizes. One 
dollar shirts and drawers of fine lisle 
thread in white or blue include the most 
famous brands of which the market 
boasts — some shops have the courage to 
ask a dollar and a quarter for them. 
Athletic shirts, short drawers and linen 
mesh or silk undergarments we present 
in a goodly variety at very modest 
prices. — Saks $ Co., New York, N. Y. 

The immense purchases we make in 
underwear secures us concessions in 
prices that we give you the benefit of by 
offering you the very best garments to 
be had at a less cost than you would ex- 
pect to pay for similar qualities. Your 
best interests should tell you to lay in 
your fall and winter supplies now. — 
Pettis Dry Goods Co., Indianapolis. 

Cooler weather enforces the demand 
for heavier underwear, and those who 
know the invariable superiority of our 
assortments will not think of going else- 
where. Heaviest and finest silk gar- 
ments, cotton or woolen vests, pants and 
union suits at prices enough less than 
those ordinarily asked to create a degree 
of wonder as to where our profit comes 
in. — Bamberger's, Newark, N. J. 

KNIT UN 



Child's underwear. — Don't put off 
changing the little one's underwear from 
the light to the medium weight. Why 
not make your purchases to-morrow and 
profit by these special offers? — Kauf- 
mann's, Pittsburg, Pa. 

Are you prepared for a cold snap? It 
is time to think about your coming un- 
derwear neeas, and it is possible by 
purchasing here now to accomplish money 
saving of a kind that cannot be promised 
later on. The finest of silk garments 
and cotton or woolen vests, pants and 
union suits in assortments that guarantee 
a satisfying selection. — Bamberger's, 
Newark, N. J. 

The nearest thing to a man's heart is 
his undershirt; it's necessary then that 
it should be of a quality to be depended 
upon. The Big Store's reputation for 
carrying dependable underwear grows 
year by year. — Hudson Bay Stores, 
Vancouver, B. C. 

Notwithstanding the upward tendency 
in the price of cotton, some time ago 
we secured a case of this underwear at 
a price that would be impossible had 
we waited until now to buy it. Fine 
quality, serviceable vests and pants, made 
of clean carded white cotton; perfectly 
shaped and finished; in short — a notable, 
early offering of knit underwear that 
cannot be duplicated any place at the 
price. — H. M. Voorhess $ Bro., Trenton. 

This we count our master-effort — the 
most important sale of its character 
which we have yet conducted. It con- 
cerns what is, perhaps, the most com- 
prehensive collection of undergarments 
to be found the whole town over — gar- 
ments of an exceptionally high character, 
fashioned of the better grade of fabrics. 
Fine laces and exquisite embroideries sub- 
scribe their richness to the garments 
which are exceptionally generous in pro- 
portions. In their elaboration the power 
of good taste was exercised — good taste 
as the discerning understand it. The se- 
ries of new and distinctive models dem- 
onstrate the ingenuity of the cleverest 
designers of two continents. — Saks fy 
Co., New York, N. Y. 

To-morrow we open the first ship- 
ment of the celebrated Harvard under- 
wear for women; all new fall and win- 
ter weights. The following are two 
very worthy styles in fine white cotton, 
best imported Egyptian maco yarn, soft 
and very elastic, with hand crochet, silk 
trimmed neck and fronts in vests, pants 
and equestrian tights; two weights; 
ribbed cotton, unlined, or heavy ribbed 
cotton, fleece lined, all styles. — Adams 
Dry Goods Co., New York, N. Y. 
DERWEAR 



OF SELLING PHRASES 



687 



Underclothes made as well as under- 
clothes can be made in bright, clean, 
sanitary factories — women's muslin, nain- 
sook and cambric undergarments, made 
generous in proportions, carefully cut, 
well sewed and every garment effec- 
tively fashioned and trimmed in the new- 
est ways, are offered in the 1905 white 
sale. — Blooming dale' s , New York. 

Most physicians recommend wool un- 
derwear, but on the other hand wool 
against the skin is an irritation that 
causes many of us to risk future health 
for present comfort. The problem is a 
hard one. But the Piqua underwear peo- 
ple claim to have solved it. They make 
union suits which are three-quarters 
wool and one-quarter cotton, and, what 
is the peculiar and attractive feature 
of the underwear, nearly all the cotton 
is thrown on the inside. One enjoys 
the comfort of the finest cotton against 
the body, with the far greater protection 
and warmth of wool. Isn't that luxury? 
— L. S. Ayres $ Co., Indianapolis, Ind. 

Just a little thoughtfulness will bring 
you to this sale. The weather demands 
that you wear heavier underwear to 
avoid bad colds and diphtheria. Besides 
you can make money by buying now and 
dodge a possible bill from the doctor. 
We speak in the truest kind of word 
when we say this sale has never been 
surpassed in saving chances. — Sheehan, 
Bail (§• Co., Binghamton, N. Y. 

Hundreds of fresh garments brought 
to the tables every morning, and still 
the buying continues with a rush. We 
don't wonder women are enthusiastic. 
Loeser standard in undermuslins is pretty 
well known, but such values as these, 
such soft, fine materials, such perfection 
of cut, such careful workmanship and 
finish and at the same time such little 
prices, these make a new record even 
for this store. — Frederick Loeser $ 
Co., Brooklyn, N. Y. 

This is no idle boast — it is a statement 
of fact that should interest every man, 
woman and child. Chemists have exam- 
ined it and pronounced it the best. 
Physicians have tried it and declare it 
the most healthful. It is excellent for 
athletes or men and women of outdoor 
sporting tendency, because it so quickly 
absorbs and dissipates perspiration, the 
mesh permitting free circulation of air 
to the skin. It is grateful to women and 
children because of its soft, non-irri- 
tating and cool feeling. We carefully 
tried and investigated all makes and 
produced this improvement on them all. 
• — Abraham $ Straus, Brooklyn, N. Y. 

"If there were any such thing as one 

KNIT UN 



best underwear — we'd have it. But 
what's best for Jack may irritate John 
— we have many bests." — Rogers, Peet 
£ Co., New York City. 

Weather indications point to the im- 
mediate need for plenty of warm under- 
wear, both for comfort and health. We 
are ready to supply a great many men 
with a great variety of warm under- 
wear at many price grades — cost does 
not stand in the way of comfort. — Schip- 
per $ Block, Peoria, III. 

We've just hurried in a line of under- 
wear that you'll thank us for — the very 
thing to wear these coolish days. — Gim- 
bel Bros., Philadelphia, Pa. 

Our fall shipment ready for the first 
call. A broader and more comprehen- 
sive stock than ever before; every possi- 
ble want has been carefully looked after; 
every good value we could find is here. — 
Stanley Mills $• Co., Hamilton, Can. 

That exacting standard of ours guards 
the character of every garment that finds 
a place with us — it makes it possible 
for us to stand back of every shirt or 
drawer which our imprint identifies, be 
it one of the balbriggan at fifty cents 
or one of silk at fifteen dollars. — Saks 
$ Co., New York, N. Y. 

Admittedly a most meritorious under- 
wear sale. Values that mean big savings. 
— Fit is the main essential — and to 
show how they conform to the form, we 
have them displayed on forms, and the 
goods we sell are identical with the goods 
we show. Material counts for much, as 
only the best is good enough — at least 
that's the theory we work on, when we 
select the fabrics for these garments. 
Workmanship and finish are, however, the 
prime essentials — without proper sewing 
the garments are worthless. What's the 
use of buying things that will rip and 
tear the moment you try them on. 
Think of the time consumed in going 
over the sewing by hand. — Abraham <$f 
Straus, Brooklyn, N. Y. 

Women's summer underwear flying 
out now. — Crowds around the counters 
all to-day and yesterday. It is such 
weather as this as puts the store on its 
mettle. Assortments are immense. Noth- 
ing you can possibly want is missing. 
Every garment is so well made and care- 
fully shaped that you will get comfort 
out of it as well as long wear. And 
the prices are very little indeed. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 

Summer underwear. — Right at the be- 
ginning of the heated term come very 
extraordinary bargains in staple and 
lightweight underwear. — Adam, Meldrum 
§ Anderson Co., Bufalo, N. Y. 
DERWEAR 



688 



ADVERTISERS CYCLOPEDIA 



Avoid underwear that isn't just right. 
— Don't overburden yourself with unsuit- 
able underwear from mere inertia. It 
may require a little experimenting to get 
the kind that suits you best — but it's 
worth doing, with the mercury soaring 
skyward. Every good kind of summer 
underwear, for men, women and children, 
is found here, without fuss or bother. — 
John Wanamaker, New York City. 

Manufacturers' samples of muslin un- 
derwear. — Several hundred garments, not 
any two alike, including nightgowns, 
skirts, drawers, corset covers and che- 
mises, the samples carried on the road 
by the traveling men of our wholesale 
department will be placed on sale to-day 
at less than the cost of production. Al- 
most every quality manufactured is rep- 
resented in this sale, and it is by far the 
greatest sale of muslin underwear ever 
held in the basement section. — Carson, 
Pirie, Scott £ Co., Chicago, III. 

Reliable in styles, qualities, sizes and 
prices. Remember that we carry the 
largest assortment of all styles and sizes 
of women's, children's and infants' un- 
derwear of every reliable make, in light 
weight Merion, Egyptian cotton, lisle 
thread and silk at incomparably low 
prices. — Gross, Strauss $• Co., Worces- 
ter, Mass. 

You won't have the slightest difficulty 
in finding in this collection the exact 
sorts of summer undergarments, stock- 
ings and socks you want. There's a pleas- 
ant combination of wide variety, favor- 
able prices and reliable quality that 
makes it quite worth your while to 
fill your needs at Wanamaker's. — Wana- 
maker, New York. 

" I dread putting on wool when cold 
weather arrives." This is a common 
statement of wool wearers. He dreads 
the cold because he catches cold easily. 
Wear the Dr. Deimel Linen Mesh Under- 
wear and you will have nothing to dread. 
You can wear it the year round with 
absolute comfort. — The Deimel Linen 
Mesh Store, Toronto, Can. 

We have devoted an entire window 
to the display of this particular under- 
wear, simply because we believe it to 
be the best value for the money we 
have ever seen. It's derby ribbed cotton, 
correctly cut, sure to fit properly, will 
stand the roughest sort of washing, and 
guaranteed to give satisfactory wear. — 
Wentworth Clothing Co., Spokane. 

Putting away the " laundry " some- 
times exposes painful shortcomings in 
one's stock of underwear, stockings or 
socks — particularly at this stage of the 
season. — Wanamaker, New York, N. Y. 



This underwear means even temper and 
a cool body. Extra fine grade combed 
Egyptian yarn — long or short sleeves. 
Drawers made with double gusset and 
well finished. Pearl buttons and sus- 
pender tapes. — Bamberger's, Newark. 

You have never seen the time that you 
could not use to advantage good hosiery 
and underwear. That's why this particu- 
lar sale was arranged. We were able 
to pick up a number of lots at a 
saving, and plan that short selling to- 
morrow will do away with practically 
all of this merchandise. — The lUh Street 
Store, New York. 

We have been selling high grade un- 
derwear and hosiery for men, women 
and children for the smallest prices of 
the year — and the business has gone 
ahead by leaps and bounds. Have you 
bought your share? These are some of 
the good things yet to be had in wide 
assortment. — Frederick Loeser $• Co., 
Brooklyn, N. Y. 

Silk underwear. Among the many 
beautiful dainty kinds of silk underwear 
the artistic mind has conceived there is 
none quite so dainty and attractive as 
the magnificent array of Italian silk 
lingerie displayed in one of our windows. 
They appeal immediately to the genteel 
trade. — Chas. A. Stevens $; Bros., Chi- 
cago, III. 

There's one section of the store that 
the men folks will find extremely inter- 
esting to-morrow. You'll find scores 
of them in it from early until late Sat- 
urday night. It's the department where 
men's wool underwear is being sold at 
and below cost price. We have knifed 
the goods to the core, which the following 
quotations will show. Our space is lim- 
ited and we must make room for our 
immense purchase of spring and sum- 
mer goods soon to arrive. — /. R. Lane 
Dry Goods Co., Los Angeles, Cal. 

This sale affords you an opportunity 
to buy men's undergarments that sell 
in a regular way for 75c, $1.00, $1.25 
and $1.50 for 50c. There are only a 
few of each style, including men's silk 
and lisle shirts and drawers, Jersey rib- 
bed lisle shirts and drawers; union suits; 
fancy silk striped lisle shirts and draw- 
ers; balbriggans; light weight merino; 
light weight batiste; solid color balbrig- 
gans, and various kinds of wool under- 
wear. Garments are perfect in every 
particular, and are style you will be 
wanting in the near future. It is well to 
provide for those needs; the saving is 
extraordinary. — Stix, Baer $• Fuller Dry 
Goods Co., St. Louis, Mo, 



KNIT UNDERWEAR 



OF SELLING PHRASES 



689 



LACES 



Special lace attractions. — We do not great many novelties in all the varied 



hesitate to say that — quality, variety and 
prices considered — there are few, if any, 
lace departments this side of Chicago 
that compare favorably with ours — a 
strong, broad claim, but we stand ready 
to convince you. — Kemp fy Herbert, 
Spokane, Wash. 

We are justly proud of this display. 
The styles are beautiful and enriching 
— not so bizarre and eccentric as those 
of last season. Daintiness, refinement, 
is the keynote. Indeed, the story of the 
new laces is of absorbing interest, and 
the price side of the story is most in- 
teresting, too. — Kaufmann, Pittsburg. 

Whirl of laces and embroideries. 
Whir-r-r. You've seen the wind eddying 
in a snowbank? That's what we expect 
to have about our lace counters Monday, 
a flurry in white. Why? Look at the 
news — half price. Clearance sale, you 
know. Out they go Monday with a 
whir-r-r — The Robert Simpson Co., To- 
ronto, Ont. 

Wafted from out among the snow 
capped mountains of Switzerland and 
from sunny France are the exquisite 
novelties now so elegantly displayed in 
one of our windows. They've come at 
fashion's bidding for autumn. Women 
of Rochester, are you going to let them 
in? Did you ever see anything more 
chaste or lovely? Never was there a day 
when this store so proudly displayed its 
laces as now. Surely our never tiring 
energy has been rewarded. — Beadle 8[ 
Sherburne Co., Rochester, N. Y. 

What woman does not revel in the 
possession of real hand made laces? A 
sale like this, which offers an opportunity 
to possess these coveted beauties for an 
unusually small amount of money, is one 
not to be overlooked. They are made of 
pure linen and wear and launder splen- 
didly. This fact alone would class them 
among the wanted kinds. Then the ar- 
tistic eye will feast on these dainty de- 
signs. Busy fingers will adorn the 
underwear with these laces that will 
make the plainest underwear perfectly 
exquisite. — Emery, Bird, Thayer Co., 
Kansas City. 

A tidal wave of laces. Quality and 
prices never equaled. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

Laces are in greater demand now than 
for years back. We are displaying a 



makes, selected with care and discrimina- 
tion, priced as interestingly as the qual- 
ities and patterns. — The Scott Dry Goods 
Company, Cleveland, O. 

There's always a refreshing breath of 
newness about this lace store, which you 
appreciate. — Burke, Fitz Simons, Hone $• 
Co., Rochester^ N. Y. 

A remarkable offering of fine fashion- 
able laces. Just at the moment — right 
in the middle of February, with all the 
spring and summer dresses being planned 
— what could be more attractive to thou- 
sands of women than this rarest of of- 
ferings of beautiful stylish laces at aver- 
age half prices ? — John Wanamaker, New 
York,,N. Y. 

The new laces. Miles of the new laces 
are here in innumerable styles and pat- 
terns. Everything that's correct, every- 
thing that fashion sanctions, from the 
prettiest novelties to the styles that bor- 
der on the staple. We've never invited 
you to select from quite so large, so 
comprehensive and so beautiful a lace 
stock as our present one. It holds high 
interest for every woman who would 
know what is newest in the lace world — 
and who desires to choose from a stock 
whose attributes are lavish quantity, great 
variety, character, worth and the fairest 
of prices. — Kaufmann's, Pittsburg. 

Laces ! Laces ! — We shall place on sale 
this week the largest line of fashionable 
laces at lower prices than have ever be- 
fore been offered. Net top Oriental, 
net top Venise, net top point de gaze 
and Lierre laces, in all widths of edgings 
with insertions, or bands to match in 
white, cream and Arabian shades. — Gross, 
Strauss fy Co., Worcester, Mass. 

For my lady's eyes. Over a thousand 
pieces of Point de Paris and Valen- 
ciennes, the daintiest lace creations ever 
conceived. Those who know a 20-cent 
lace, know the extent of this bargain. — 
McConnell $• Co., Scranton, Pa. 

Beautiful summer laces at such little 
prices that there will undoubtedly be a 
tremendously lively demand for them. 
Included in this highly opportune sale 
are insertions and bandings in great as- 
sortments. It is a positive fact that 
at no time before have such attractive 
laces been offered at these prices — 
Blooming dale's, New York. 



LACES 



690 



ADVERTISERS CYCLOPEDIA 



Of course, you know how much in 
demand these laces are now for trim- 
ming those smart summer dresses, be- 
cause they launder as nicely as the 
dresses themselves — they are wash laces 
and insertions — broken sets of fine 
French insertions — broken sets of fine 
French round mesh Vals., English Vals., 
and Clunys — odd widths Normandy and 
Point de Paris laces — white Cluny bands 
and laces — vast assortment for less than 
you ever saw them priced before. — Simp- 
son-Crawford Co., New York. 

Greatest stock of laces ever shown in 
Pittsburg is now assembled at " The Big 
Store " — a gathering that embraces every 
new effect — as light as a cobweb or as 
heavy as the lace looms produce. 

A superb collection; masterful in 
every detail, and of absorbing interest 
to everyone. To introduce a stock that 
is complete and replete we shall offer 
more than twenty thousand yards at less 
than half price to-morrow. The lots in- 
clude all-overs, insertings, Venise laces, 
appliques, galloons, etc. — Adams Dry 
Goods Co., New York, N. Y. 

This lot contains the trial strips of 
some of the leading manufacturers of 
Plauen and St. Gall, indicating the pre- 
vailing styles for the coming fall season. 
They are perfect in every particular, and 
the styles are entirely different from any- 
thing shown heretofore. We should have 
had this lot four weeks ago, but they 
were delayed in transit, so as the sea- 
son is pretty well advanced we will put 
them on sale at remarkably low prices. 
If you do not need them now buy them 
for future use, as they were all made 
for the fall business. We mention just 
a few specials. Venise laces, appliques 
and insertions in white, champagne color 
and ecru. — Carson, Pirie, Scott fy Co., 
Chicago, III. 

Scarce hand-made antique laces. There 
is to be a craze for hand-made an- 
tique lace this spring. It's vogue has 
already begun. And it's scarce. — The 
Gamble-Desmond Co., New Haven. 

Special showing and sale of antique, 
Cluny, net Venise, and Russian lace 
waists. Unusual interest surrounds this 
showing and sale, because of the superb 
styles and the unparalleled pricings. The 
values afford lovers of the beautiful 
and artistic in exclusive waists the su- 
preme buying chance of the early season. 
— Simpson Crawford Co., New York. 

Airy, fairy laces half price. If we could 
tell the beauty of this display of cob- 
webby filminess, these counterparts of the 
dew-bespangled creation of the insect 
which spins its silken threads at night 



to glisten in the glory of the May morn- 
ing, it would make our lovely laces no 
more real. Come and see them. Here 
are some special reasons for coming. — 
A. D. Matthews' Sons, Brooklyn. 

Sample lace sale continues to offer 
the best values of the season at 25c. An- 
other day's selling like Monday's and 
we'll not have enough of these laces to 
continue the greatest sale of the season. 
Expected to have enough for all week, 
but the values have proven so good that 
smart dressers, dressmakers and milli- 
ners will not wait. They're all imported 
laces, purchased direct from Plauen by 
our Paris house. To-day's selection is 
complete and we repeat the original of- 
fering, probably for the last time, so do 
not fail to take advantage. — Simpson 
Crawford Co., New York, N. Y. 

These laees won't tarry here at these 
prices. Expressions of amazement were 
heard in united chorus from hundreds 
about our lace counters to-day. One 
woman was heard to whisper delightedly 
to a friend: "I just know they never 
intended to put these laces in the 10c 
assortment. They are worth 25c, I'm 
sure." And you'll have good cause to 
be enthusiastic over the values we have 
arranged for to-morrow. — Kaufmann's, 
Pittsburg, Pa. 

The most popular of laces — Yours at 
half usual prices. — We just purchased 
a lot of about five thousand yards of 
Lierre, Oriental, Repousse and net top 
Venise laces at a figure that was tempt- 
ingly low, indeed, allowing us to quote 
these exceptional prices for to-morrow. 
— Bloomingdale's, New York. 

Customers tell us we give the best lace 
service in the city. That is a compli- 
ment, but that we do so isn't an accident, 
our prices are so nearly at the cost of 
production that thinking women often 
ask, " How much do the foreign workers 
get for labor ? " That is sympathetic, 
but we have to continue securing enor- 
mous stocks to sell at these same low 
prices every week. — A. D. Matthews' 
Sons, Brooklyn, N. Y. 

The legions of new laces are full of 
absorbing interest. — The fullest gathering 
We have ever assembled is crowding the 
lace section with newness and beauty. 
A showing of such endless variety that 
but one word — completeness — seems ade- 
quate to express it. The woman who 
seeks novelty finds a field of rich cer- 
tainty here, while she who looks for ele- 
gance or daintiness sees their presence 
in hundreds of ultra patterns. — Four- 
qurean, Temple $ Co., Richmond, Va. 



LACES 



OF SELLING PHRASES 



691 



Another notable sale of new laces and 
embroideries. — Thousands of yards of 
the newest and most desirable laces and 
embroideries, directly imported and of- 
ered at prices never quoted before. — 
Rothschild, Chicago, VI. 

A word to the wise often results in 
their obtaining first choice from dis- 
plays of fresh, new goods. Early atten- 
tion will give you preference from the 
entire new array of Point Venice and 
Irish Crochet Lace Cape Collars — and 
these adornments are going to be much 
in vogue. Cream, ecru and tan shades — 
in many patterns showing leaf, wheel 
and other designs, $1 to $4.98. — Burke's, 
Rochester, N. Y. 

More new laces. Who can describe 
the spider's web? Who can picture these 
new laces which come here on Saturday 
to greet you this week? Never have we 
shown so much lace richness. No store 
in the world has a better or finer col- 
lection of laces than we carry — no store 
in the world — a broad assertion, but the 
laces are here to prove it. What will 
you say to these new robes? — Joel Gut- 
man <$ Co., Baltimore, Md. 

To-morrow in the lace department is 
to be a bazaar day because of the un- 
rivaled display of the most dainty, bright, 
fresh, new laces. Suitable for dresses, 
nightgowns, corset covers, chemises etc., 
and are the kind that give that charming 
air to all women's wear. Just the laces 
to make dainty femininity only the more 
winsome. — The 14>th Street Store, New 
York, N. Y. 

One of those periodical opportunities 
that are made possible by trade condi- 
tions brings this offering of pretty laces 
at a little more than half their regular 
prices. It is sure that you've never had 
a chance before to get such laces as 
these for so little. New and fresh laces 
— both the prettiest and the most prac- 
tical sorts — in all the different widths 
that you'll want for trimmings. See the 
big counter display of galloons in ser- 
pentine and medallion effects and the 
handsome patterns in wide bands, up to 
five inches wide. — Boston Store, Bing- 
hamton, N. Y. 

It is a show as well as a sale; a display 
of real laces which in breadth and variety 
and beauty has never been matched here- 
about. There are hundreds of pieces fine 
enough to go in anyone's cabinet. There 
are real lace robes that have taken years 
to make. Yet rare and beautiful as these 
laces are, they may be bought for a 
fraction of their worth. — Fred. Loeser 
$ Co., Brooklyn, N. Y. 

Latest novelties in lovely laces. — Our 

LAC 



foreign offices are constantly on the 
lookout for novelties in laces and are 
instructed to forward the choicest and 
most exclusive things to us. That is 
why we lead in laces — why we show the 
latest things in advance of other houses 
and why we are able to sell at prices 
cheaper than they can be bought at 
wholesale in this market. — Adam, Mel* 
drum § Anderson Co., Bufalo, N. Y. 

Lace news that is good. — Pleasure and 
profit go hand in hand in this lace. Here 
is a lot of the most pleasing laces and 
robes we ever had to tell about, and 
the prices are very, very much less 
than their real worth. — Abraham fy 
Straus, Brooklyn, N. Y. 

Navy blue and brown laces. — To trim 
the gown with laces exactly the same 
shade is one of the modes of the day — 
the idea came to us from Paris, of course. 
Since necessity is the mother of inven- 
tion, it did not take the manufacturers 
long to comply with Fashion's mandate 
— the laces are here, just received them, 
ready for your inspection to-morrow. 
— Joseph Home, Pittsburg, Pa. 

This season, even more than ever be- 
fore, our efforts to show the handsomest 
and most expensive stock of beautiful 
laces and lace robes have been crowned 
with gratifying success. On all sides 
we hear nothing but exclamations of de- 
light and praise from those who come 
here to view our displays. — Blooming- 
dale's, New York, N. Y. 

Every woman appreciates and loves 
beautiful needlework. It is a heritage 
from our grandmothers who spent so 
much of their time over the samples 
and embroideries that some of us treas- 
ure now as heirlooms. But in this more 
complex age one buys the beautiful nee- 
dlework of German and French and Irish 
folk instead of making it. And the finer 
sort are expensive. — Fred. Loeser fy Co., 
Brooklyn, N. Y. 

An immense assortment of robes, re- 
duced to a price that will sell them 
quick. Various styles of white net robes, 
some with single flounces, others with 
three flounces — some hand made Re- 
naissance robes; also a few black span- 
gled effects. — Ehrich Bros., New York. 

The plainer fabrics are pretty much 
all being made up with ribbons, laces, 
trimmings and other adornments; the 
early importations from Paris struck 
this keynote and American women re- 
sponded readily to the suggestion. As 
a result we are on the threshold of a 
season of laces, ribbons and robes. — 
Boston Dry Goods Store, Los Angeles. 
ES 



692 



ADVERTISERS CYCLOPEDIA 



An opportune lace offering — opportune 
in the truest sense of the word. With 
the various summer gowns in prepara- 
tion and all the other summery items 
that need the addition of lace to give 
them the grace and daintiness which is 
so desired of all things in the modish 
woman's heart, this item should prove 
of intense interest. The price-conces- 
sion comes through an importer's deter- 
mination to make a quick clearance of 
what he termed the last of a broken lot. 
— J. W. Robinson Co., Los Angeles. 

French and German Val. laces, 19c to 
$2.75 values — 5c to 69c a dozen yards. 
News even better than that which made 
such a stir last week — for the laces are 
finer, if anything, and the quantity is 
even larger. Everybody wants the 
French and German Valenciennes now — 
yards and yards of them are used for 
trimming summer frocks, waists and un- 
derwear. Prices are regularly pretty 
high and the stocks to be had are get- 
ting smaller. These are the little lots — 
mainly broken sets, that the importer 
was ready to close out at a fraction of 
their cost to him. All are exquisite in 
design and all are perfect. In many 
cases the laces and insertions to match. — 
Frederick Loeser <§• Co., Brooklyn, N. T. 

Twenty-five thousand yards of laces 
were placed on sale Monday and more 
than half were disposed of in three days, 
due partly to the large orders of dress- 
makers and milliners. They cannot .buy 
at wholesale at such low prices, much less 
at other stores. We give you this in- 
formation believing that if you knew 
the saving was so extraordinary you 
would want to come at once and pick 
out a summer collection before the 
showing is depleted. At present the se- 
lection is complete, though not half so 
large as Monday. — Simpson Crawford 
Co., New York. 

Get your laces here. It means big sav- 
ing! An avalanche of marvelous lace 
values. There's to be lace on everything 
this season — the time is ripe — demand 
unprecedented. We have laces for or- 
nament, laces for trimming, laces for 
entire robes. Buyers are improving these 
bright chances. We are very busy — 
the season only just begun and better 
than ever. — Newman, Brooklyn, N. Y. 

Splendid collection of laces at half 
price. Saving a dollar is a little matter 
— but when we say we can help every 
woman in Rochester to save money the 
movement becomes a very important 
matter. A recent transaction enables 
us to sell laces at prices that are half 
less than regular prices. Great lot of 



pretty kinds that are wanted for beauti- 
fying summer dresses. All fresh and 
new. — Burke, Fitz Simons, Hone $• Co., 
Rochester, N. Y. 

The store is famous for its laces and 
should be. No other retail store in all 
America has the facilities for gathering 
laces in every foreign hamlet where fine 
work is done that we have through our 
connections. And so not only is the 
Loeser collection of laces the finest here- 
abouts, but the prices are always the 
lowest. — F. Loeser <$ Co., Brooklyn. 

A lace picnic. Something new per- 
haps — but still possible. — To-day we place 
on sale the over stock of one of New 
York City's big lace importers. This lace 
man frankly told us that he had too many 
laces — wanted cash for them — was over- 
stocked. We listened to him — heard his 
tale of woe — his price also — and finally 
we bought a big lot of his laces — cheap. 
We are going to sell 'em in like fashion 
— and we feel certain that these laces 
and the prices attached will be produc- 
tive of a lace picnic — the word picnic 
being used here in the large and general 
idea of "an enjoyable occasion — almost 
too good to be true." — Crow $• Whit- 
marsh, Cleveland, O. 

Hand made Cluny laces and inser- 
tions. — The unprecedented popularity of 
these beautiful laces is indicated in their 
great demand among the leading Paris- 
ian contouriers, who are employing them 
so extensively and so effectively in the 
designing of model garments. Our pres- 
ent displays include a very attractive 
representation of medallions and other 
effects in the finer qualities — all priced 
comparatively low. — Marshall Field Co., 
Chicago, III. 

Special lace attractions. — We do not 
hesitate to say that — quality, variety and 
price considered — there are few, if any, 
lace departments this side of New York 
that compare favorably with ours — a 
strong, broad claim, but we stand ready 
to convince you. — Kent's, Cleveland, O. 

An exposition of the new season laces, 
that you ought to see. Not a great big 
pile of doubtful patterns, just a splen- 
did and most comprehensible assort- 
ment of the most desirable kinds. You 
find complete sets here. — Pickering's, 
Minneapolis, Minn. 

Lace trade winners. Never has a new 
season been opened with such rare val- 
ues. And such a great diversity of fas- 
cinating patterns as there is — no rea- 
son why every woman cannot impart in- 
dividuality to her costume. — Kaufmann's, 
Pittsburg, Pa. 



LACES 



OF SELLING PHRASES 



693 



Our great displays of fine laces are now 
ready for the Christmas season. The 
range of qualities covers the rarest as 
well as the less expensive pieces, forming 
the largest and most complete line in 
this country. The present scarcity of 
real laces and the attendant high prices 
were anticipated in our immense early 
purchases. As a consequence, each of 
the following articles is priced lower 
than the same qualities have ever before 
been marked. — Marshall Field $ Co., 
Chicago, III. 

Twenty-five cents for $1 laces sounds 
out of the question, doesn't it? Well, 
it's a fact, in this phenomenal sale of 
manufacturers' trial lengths and sam- 
ple strips direct from Plauen. We've 
received another great selection, better 
than any we've previously announced. 
You'll see every kind of fashionable laces 
right out in the bargain section — many 
creations you won't see elsewhere till 
autumn. — Simpson Crawford Co., New 
York, N. Y. 

From makers with surplus lots of 
pretty summer laces and out of our own 
stock as well, come these specially inter- 
esting groups for Tuesday's selling. 
Fine as the lace news has been here in 
the past few weeks, there has been per- 
haps no such variety of wanted laces for 
as little prices.— F. Loeser $ Co., Brook- 
lyn, N. Y. 

One of the big ocean greyhounds 
brought us this lot — a direct importation 
— of dainty Swiss insertions, in styles 
that are now greatly in demand for 
white dresses and fancy white waists. 
The widths range from one-quarter 
inches. Patterns are the daintiest we 
have seen in many seasons. — Geo. B. 
Peck, Kansas City, Mo. 

It is always possible to get laces to sell 
under the usual prices, if you don't care 
what sort of laces you get. But to get 
the laces most in favor; to get such 
laces, for instance, as the prettiest of 
German and French Valenciennes, and 
sell them for less than half price, is a 
different proposition. It is a sale of 
summer laces of the most wanted sorts 
which we announce to-day; a sale which 
could hardly occur outside the Loeser 
store. — Frederick Loeser <§• Co., Brook- 
lyn, N. Y. 

Great sale of sample laces. These are 
a brand new lot for which we've been 
negotiating. We finally got them at our 
price, which means the best lace bar- 
gains ever offered in Chicago. — Schles- 
inger fy Mayer, Chicago, III. 

Attend the opening of new laces. For 



wash fabrics and muslin underwear. A 
display that will interest every woman. 
The demand for laces will be enormous 
the coming season, and now is the time 
to make your purchases. Many pretty 
wash fabrics will be used that need the 
trimming laces. — Eastman Bros. $ Ban- 
croft, Portland, Me. 

Rare lace occasion. — Signalizing the 
latest enlargement of that model lace 
section by values that can have no com- 
petitive counterpart. — The May Co., 
Cleveland, Ohio. 

Laces. — A spontaneous offering. Quite 
suggestive. Summer sewing yet to do? 
Then this is your opportunity. We have 
taken many styles you like and marked 
them at prices you'll be glad to pay. — 
Hale's, Sacramento, Cal. 

Val. lace is to summer dresses what 
perfume is to June roses — and the greater 
your ambition to be the sweetest flower 
in society, the more lace you must put 
on your summer dress. You can well 
afford to put on all you can possibly 
carry at a price like this. — The Fair, 
Montgomery f Ala. 

The new laces and women's neckwear. 
Parading themselves again to-day, proud 
as peacocks. With the novelties are the 
finest of the new Irish laces for fall, 
made in convents and by Irish peasants 
during long winter months. Lovely deep 
collars, flouncings, allovers, edgings and 
insertions. While the designs always 
have, and always will, hinge on the tiny 
three-leaf shamrock, yet nobody ever 
tires of them. — Wanamaker's, Philadel- 
phia, Pa. 

Opening exhibition of laces, showing 
new laces, new embroideries, new trim- 
mings. A beautiful and distinguished 
assemblage of novelties will be shown. — 
The New York Store, Crookston, Minn. 

One of the best values we have ever 
given, and all women say that there is no 
place like The Home Store to bur em- 
broideries and laces. In this lot are 
really beautiful patterns of all the new 
styles, designs for every conceivable pur- 
pose. Swiss, cambric and nainsook in- 
sertings, headings and edges. Don't miss 
this item; there's a flood of opportuni- 
ties for you. — The Bon-land, Morehouse 
$ Martens Co., Columbus, Ohio. 

This is to be a great season for laces. 
All kinds will be used, the narrow Valen- 
ciennes, the Oriental and the heavy 
Venice laces. In expectation of a big 
demand we bought about twice as many 
laces as we usually do. Among these 
are a great many lots which we are offer- 
ing away under price. — /. G. Ilislop fy 
Co., South Norwalk, Conn. 



LACES 



694 



ADVERTISERS CYCLOPEDIA 



Sale of laces 3c. An opportunity, a 
bargain opportunity, the result of the 
fact that this stock must be cleared for 
stock taking. "We say these are bargains 
and you will say the same thing when 
you see the display. A special lot of 
cotton torchion laces, varying from one 
half to one and a half inches in width, 
in a bevy of assorted patterns. Broken 
sets — no insertions to match. The sale 
will begin promptly at 8 a.m. to-day. — 
Montgomery Fair, Montgomery, Ala. 

New laces in a great sale. An im- 
mense stock of new and pretty laces will 
be ready to-morrow for prices which in 
many cases seem beyond the bounds of 
possibility. $6 galloons for 98c a yard 
and $7 galloons at $1.49 a yard are fair 
instances of the chances in the sale — 
and some of these laces are the identical 
styles which have been marked at the full 
prices in our stock and now have to be 
marked down in harmony with the other 
laces in the sale. There are at least 
2,000 patterns altogether, and the quali- 
ties are as fine as were ever offered any- 
where at full prices. Altogether we be- 
lieve the sale is the greatest we ever held 
in May — a sale which will stir interest 
wherever the news of it is known. — 
Frederick Loeser $ Co., Brooklyn, N. Y. 

Less than half for beautiful laces. 
Wide laces at that — an extraordinary 
sale that every woman will appreciate. 
The offerings comprise beautiful venise 
and Irish crochet allovers in white and 
cream — they are 18 and 20 inches wide 
and are shown in the prettiest designs 
imported this season. For waists, yokes 
and trimmings they are exceedingly ap- 
propriate — come early to-morrow. — 
Field, Schlick $ Co., St. Paul, Minn. 

A wonderful sale of lace and inser- 
tions. The best values offered this year. 
Unusual indeed have been the values of- 
fered in the lace store and immense has 
been the business in consequence, yet 
in this showing we have gathered to- 
gether the greatest values by far of the 
year in Venise laces and insertions, orien- 
tal insertions in white, butter and ecru 
shades. In the lot will be found baby 
Irish, filet, handsome point gauze effects 
and many other effective designs — in 
many instances the prices are about half 
usually charged. — Abraham $ Straus, 
Brooklyn, N. Y. 

65c German and domestic Valenciennes 
edgings and insertions, a piece of 12 
yards for 45c. An interesting item of this 
time — when shirt waists and dresses and 
such are being made up for the summer, 
that will be incomplete without Valen- 
ciennes lace of some kind. Edgings and 



insertions in twenty-seven different de- 
signs (nearly all in sets), various widths 
and fine meshes. See window display of 
these. — Phila. Bargain Store, Trenton. 

Wonderful, indeed, are the beautiful 
effects produced by modern lace makers. 
The combinations of net embroidery, ar- 
tistic colorings and dainty needlework 
are far more handsome than it is pos- 
sible to describe in mere words. The 
part that laces and trimmings play in 
the creation of a beautiful gown is a 
most important one. It is essential that 
the newest and most suitable design be 
chosen to harmonize with the material 
and style selected. The most careful at- 
tention is paid to the selection of our 
laces and trimmings. Our prestige in 
these lines is the result of years of care 
that only the highest qualities and most 
correct styles shall find a showing here. 
— The Crescent, Spokane, Wash. 

Meuser Bros., New York, importers 
of laces and embroideries, recently threw 
on the market the entire stock of a St. 
Gall manufacturer. The sale was re- 
markable for the amount of stock in- 
volved, and the prices so low as to im- 
mediately create a sensation among buy- 
ers from all sections. In spite of the 
fact that our stocks were already com- 
plete, we wired our New York repre- 
sentative to secure us a share of this un- 
usual offering. He snapped up 25,000 
yards of the choicest values, and in con- 
sequence it is our pleasure to invite our 
customers to a veritable feast of bar- 
gains — without exception the keenest, 
most tempting values ever offered in this 
department. — Donelan's, Ottumwa, la. 

Laces for handkerchiefs. Handker- 
chiefs make dainty gifts. If you give 
one made by your own hands it will be 
appreciated all the more. We want to 
direct your particular attention to a lot 
of laces appropriate for handkerchief 
making that is now displayed on our 
lace counters. In many instances the 
edges and insertions 'match, while in 
other cases there are separate edges to 
be used with lace footing or beading. — 
Emery, Bird, Thayer Co., Kansas City. 

Laces and embroideries. Every day we 
hear the expressions of approval of the 
goods shown in this department; this 
from patrons who overlooked the fact 
that we carried full assortments of laces 
and embroideries. Come for these spe- 
cials to-day and get acquainted. — Sul- 
livan's, Springfield, O. 

Laces for all spring and summer; 
never before has Omaha shown such an 
enormous variety of these much wanted 
laces. — The Bennett Co., Omaha, Neb. 



LACES 



OF SELLING PHRASES 



695 



This is indeed a timely offering in 
high-grade laces. The prices are worth 
investigating. Every piece bears the hall 
mark of all that stands for cultivation 
and refinement of taste.— Scroggie's, 
Montreal, Can. 

Fine Laces — Thousands of Yards at 
Half Actual Values. — A great pre-in- 
ventory clearance, which will prove one 
of the most remarkable value-giving 
events in the history of this section, has 
been planned for this week — beginning 
this morning. Real values have been al- 
most totally disregarded in our desire to 
close out enormous quantities of odd 
lots and remnant lines. Beautiful de- 
signs in straight bands and irregular 
galloons will be included in all widths 
in white, cream and ecru. Practically 
our entire stock is represented — espe- 
cially the more desirable designs and 
qualities. — Marshall Field $ Co., Chi- 
cago, III. 

In looking for the most correct trim- 
mings and laces for your new Easter 
gown, do not overlook our assortment, 
claimed by many the best and most mod- 
erately priced in the city. All the latest 
styles are here and most of them exclu- 
sive. — The G. W. Robinson Co., Hamil- 
ton, Can. 

A greater showing, a greater variety, 
a greater season than ever is starting for 
embroideries, white goods and laces. 
Come and see our line even if you are 
not ready to buy just yet. We'll take 
great pleasure in showing you these 
pretty goods.— W. H. Smith $ Co., Wil- 
mington, Del. 

These have made the house of Gayfer 
& Co. renowned. We have a tremen- 
dous stock of dainty and beautiful pieces 
and we carry exclusive designs. Valen- 
ciennes, Mechlins, Cluny, torchons, mo- 
tifs, and allovers in laces, and an im- 
mense and swell stock of nainsook, Ham- 
burg and Swiss embroideries, allovers 
and motifs. While you are in the city 
be sure to inspect these and you will 
undoubtedly agree with us in pronounc- 
ing them the most exquisite merchan- 
dise you ever saw. — Gayfer's, Mobile. 

We have made unusual plans this week 
to hold the most important sale of laces 
and embroideries. We will devote the en- 
tire center aisle of our big store to this 
purpose. We have sold during the past 
month more laces and embroideries than 
all other stores in the city combined. We 
do not say this in a boastful way, but 
simply to emphasize the fact that buy- 
ing and selling as we do — thousands upon 
thousands upon thousands of yards — 
our facilities are so great that we are 



enabled to give you newer styles, better 
qualities, lower prices and greater as- 
sortment than can be found in any store 
in the South. — Hammel's, Mobile, Ala. 

One by one, boxes of new things have 
been coming from abroad, until to-day 
there is an accumulation fit to set before 
the Queen. More hand-made Irish lace 
than can be seen in Madison Square Gar- 
den at the Exposition now going on! 
Chief among this is the Baby Irish, and 
next comes the novelty Irish lace, made 
in France and Austria — but made by 
hand. In addition to these, an exten- 
sive collection of machine-made laces 
from St. Gall, Switzerland, and imitation 
Valenciennes of every width. Among 
the blouse patterns see the French hand- 
embroidered designs on net and the finest 
handkerchief linen. We can show you 
how they are to be made up, having 
studied the models closely in Paris. Em- 
broidered laces and lace embroideries of 
every sort are on display. New all-overs, 
bands and galloons among the embroid- 
eries and delicate things, with a touch of 
gold and silver, to be used on evening 
gowns. — The John Wanamaker Store, 
Philadelphia, Pa. 

Every well-informed woman knows 
the possibilities of the lace robe. The 
artistic work is done up by expert for- 
eign needleworkers. Each robe contains 
ample quantity of material, the skirts 
being finished all but the band; and the 
materials for the waists allow them to 
be made up according to individual taste 
and requirements. For this reason an 
offering of this sort has no drawbacks. 
While these lace robes were imported last 
year, they offer the same possibilities to 
the clever woman or dressmaker as so 
much fine lace would present. They are 
not designed by any arbitrary style, but 
can be made up to conform to the very- 
latest pattern; and the purchaser can 
still benefit by the reductions that are 
the most stirring we ever presented on 
fine dress materials such as these. The 
superb possibilities of the robes will be 
best appreciated when they are seen. — 
John Wanamaker, New York. 

Val. laces half-price to-day. Mare 
than two hundred pieces of fine German 
and French Valenciennes edges and in- 
sertions will be sold to-day at exactly 
half-price. They consist of a lot of 
broken pieces, odd lines and slightly 
soiled and rumpled ends. Laundry will 
fix all that easily enough, however. At 
regular prices they range from 5c to 
40c. a yard. Choose to-day from 2lc. 
to 20c. yard. — N. B. Blackstone Co., Los 
Angeles, Col. 



LACES 



696 



ADVERTISERS CYCLOPEDIA 



LAUNDRY 



" What is the matter with Fido? " 

" Oh, isn't it horrible? I gave him to the laundress to 
wash, and she starched him." — Stray Stories. 



Have you seen any carpets that have 
been cleaned by us? If not, call on your 
neighbors and see theirs, and we know 
you will be delighted, as we clean them 
as you never had them cleaned before. 
Compressed air is the only way. — Lewis 
Laundry Co., Mansfield, Ohio. 

The good old way. Are you away from 
home? If so, let us do your laundry, 
as mother would do it. We sew on but- 
tons, mend rents. "The good old way" 
preserves the clothes, saves you worry 
and money. A trial package will con- 
vince you that our way is best. — The 
Model Laundry, Omaha, Neb. 

Gaining wisdom. We do not profess 
to know it all. We are gaining wisdom 
right along in the laundry business, not- 
withstanding the fact that we have been 
doing so for many years. There is al- 
ways something new for progressive peo- 
ple to learn. And we claim to be pro- 
gressive. We want progressive people 
to come to us with their laundry work. 
This is a matter of common interest that 
needs no elucidation. Bring us your 
work and we'll guarantee you perfect 
satisfaction. — Robertson's Laundry, Sagi- 
naw, Mich. 

Good dress needs good laundering. A 
bulged-out or wrinkled shirt front, or a 
badly-ironed shirt band can spoil a man's 
appearance about as completely as any- 
thing else we know of. Men who have 
Blakely laundering have almost forgot- 
ten these annoyances — it's been so long 
since they experienced them. And they 
date their satisfaction from the week in 
which they tried the Blakeley Laundry, 
Trenton, N. J. 

The tips of wing collars laundered here 
are shaped properly, the same as when 
new. Trial will prove it. — The Union 
Laundry Co., Trenton, N. J. 

Why collars crack. You'll often find, 
among your new laundered collars, some 
that are scratched or blistered on the 
seam. That is, unless we do your laun- 
dry work. It's not a necessary evil, 
either. The explanation is simple. The 
seam of a double-fold or wing point 
collar should be evenly dampened before 
folding. Otherwise it blisters or cracks. 

LAU 



We have a machine to dampen those 
seams. It must dampen them evenly, 
for it does it with mechanical precision. 
And the girl that operates it knows her 
business. You'll get no cracked collars 
back from us. — The Home Steam Laun- 
dry, Waterbury, Conn. 

Two men made a bet as to the efficiency 
of their respective laundries. One got a 
"cold deal" — a ruined shirt, frayed col- 
lars and cuffs. The other one was wise 
enough to deal with us. He's got the 
money. Do you want a broader hint? 
Well, we'll go further. If our laundry 
work doesn't suit you, don't pay us one 
cent. — Gasner's Union Laundry, Schenec- 
tady, N. Y. 

Patronize the City Steam Laundry and 
my valet department, because our motto 
is perfectly-dressed linen and perfectly- 
kept clothes. Our laundry is equipped 
with the most modern laundering facili- 
ties. We realize that the best is the 
cheapest, and our work speaks for itself 
and is pronounced superior to other laun- 
dry work. Give us a trial order, and 
you will be convinced. Telephone or send 
post-card and a wagon will call for 
goods. — City Steam Laundry, Hamilton. 

Do you know that we will mend your 
shirts, darn your socks, and patch your 
underwear without charge? We produce 
the best washing and ironing in the 
world. — Cream City Laundry, Milwaukee. 

Do you have blue Monday at your 
home? We have an antidote; send your 
washing to the Salem steam laundry and 
have it done at our new household list 
prices. If you have not received a list 
get one, all machine work ironed ready 
for use, all starch work ready to iron. 
This is not only the best, most satis- 
factory, but the cheapest for dependable 
work; a trial will convince. — The Salem 
Steam Laundry, Salem, Ore. 

Delighted first, last and all the time 
are the patrons of the Troy laundry. 
Clean work, time, skill and patience 
work out the salvation of your linen and 
other washables if they go through our 
deft hands. Yet, strange to say, our 
price list is as modest as most. — Troy 
Laundry, Binghamton, N. Y. 
NDRY 



OF SELLING PHRASES 



697 



The money you spend on your laundry 
is out of your cash drawer, not out of 
your pocket, and if spent at the Toilet 
Laundry, it will get best results. — Mon- 
treal, Can. 

Gratification and satisfaction is al- 
ways shown on the face of the man whose 
linen is laundered at Mooney's. No saw 
edges, torn button holes or streaked 
linen leaves our laundry. Everything is 
laundered to the demands of the most 
fastidious in ladies' shirt waists or men's 
linen or colored shirts, collars or cuffs. 
— Mooney Bros.' Laundry, Joliet, III. 

Leaders for wash day. Our wash day 
requisites are all of superior quality. 
The latest improvements in a washing 
machine or wringer count for a great 
deal. Why not have the newest models 
when they cost no more than the others? 
The work of the laundry has been great- 
ly lessened by modern invention. You 
should see our spring showing in laun- 
dry needs. — Hudson's Bay Company, 
Winnipeg, Can. 

We all live to die, but do not all dye 
to live. "Winter," that word means a 
good deal in the line of heavy clothing. 
We can clean or dye and renovate your 
heavy coats or suits, and put them in first 
class order. We have the best of velvet 
collars and trimmings. All kinds of 
altering and repairing a specialty. Baby 
robes and children's furs cleaned equal 
to new. Opera cloaks, gowns, kid gloves 
and slippers cleaned satisfactorily. — 
Artistic Parisian Dye Works, Schenec- 
tady, N. Y. 

Why not have the best? It costs no 
more. When you buy anything you want 
the best you can get for the money. 
This applies to laundry work as well as 
anything else, and if you follow this rule 
you will see that your bundle comes to 
us. You will find your linen will last 
longer and look better. Our wing point 
and lay down collars are so laundered 
that they don't break or blister. They 
also fit the neck which insures comfort 
to the wearer. Our colored shirts retain 
their original color because they are 
washed in clear soft water supplied by 
our own water purifier and softener. — 
Iowa Steam Laundry $• Dye Works, Ot- 
tumwa, la. 

A full dress occasion makes superior 
laundry work absolutely essential — that 
shirt front with the swallow-tail must be 
spick and span. If you have the least 
care for your appearance you will make 
no miss by putting your linen into our 
careful hands. Par excellence laundry 
work here. — The Oasner Laundry, 
Schenectady, N. Y. 

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Your tie slips easily into place with- 
out any jerking or pulling and without 
spoiling the set of the collar if we do 
your laundering. We make this possible 
by ironing the inside of the collar smooth, 
and by giving the collar just the correct 
shape so the tie won't stick or bind. 
All important work done by hand. — 
New Method Laundry, Winnipeg, Can. 

It's a poor way to have your wash- 
ing done. There's no washerwoman in 
Saginaw that can give your linen the 
polish and elegant appearance that we 
can. We take great pains with your 
laundry and it won't come home with 
buttons off, sleeves ripped and shirt 
fronts torn. We make elaborate claims 
because our laundry work warrants 
them. Some people are satisfied with in- 
ferior laundry work because they have 
never seen any really perfect laundering. 
We'll call anywhere. — Robertson's Laun- 
dry, Saginaw, Mich. 

We study your interest ahead of our 
own. It's not philanthropy either. It's 
simply sound business policy to please 
you with meritorious service. Consider- 
ing the moderate charge we make, our 
laundry is about the most economical 
shop in town. If we cannot win your 
approbation we might as well quit the 
business. But we can win it after you 
have received a sample of our work and 
do a little judging. We use not only 
soft, but pure water. — Newark Steam 
Laundry, Newark, N. J. 

Dresses and walking costumes soon 
begin to get travel-stained and dirt- 
spotted. They cannot be thrown aside 
on that account — they cost too much 
money. The better plan is to let us un- 
dertake their complete renovation and we 
will guarantee to make them look like 
new — for several cleanings, anyhow. 
And when they cannot be cleaned any 
more successfully, we will dye them for 
you in any required shade, so that they 
will still look as if new garments. — The 
Modern Laundry $ Dye Works Co., 
Ltd., Winnipeg, Can. 

Blistered linen is in nine cases out of 
ten caused by worn out machines and 
old methods. We have eliminated all 
worry on that score by installing new ma- 
chines for the linen, getting the proper 
degree of moisture before ironing as a 
result. The decidedly objectionable blis- 
ter never appears on shirts, collars and 
cuffs laundered by us. If you would 
have your linen laundered "just right" 
see that your next bundle comes to us. 
We think we can give you just what you 
want. — Iowa Steam Laundry § Dye 
Works, Ottumwa, la. 
NDRY 



698 



ADVERTISERS CYCLOPEDIA 



Rough dry. Our way gives the clothes 
a most thorough washing. They are re- 
turned correctly starched and the flat 
pieces nicely ironed. The price is such 
that no housewife through a sense of 
economy should be compelled to do the 
wash at home. Our new mangle irons 
table linens with a finish that brings out 
the pattern of the goods, and this adds 
much to the appearance of the table. 
If you have never had your table linen 
ironed on this machine you cannot ap- 
preciate the work until you do. — Iowa 
Steam Laundry and Dye Works, Ottum- 
wa, Iowa. 

The mystery of success. Those in- 
tangible somethings called fate, luck, etc., 
to which is often ascribed the success 
or failure of the launderer has no place 
in a modern laundry. Certain supplies 
and methods applied with a reasonable 
amount of judgment will as surely repeat 
success time after time as certain others 
will repeat failures. In our plant every 
step is taken with knowledge and reason 
so that the results are the cause of no 
surprise. A thoughtful consideration of 
these facts and results produced are all 
we ask. — Iowa Steam Laundry and Dye 
Works, Ottumwa, la. 

Your duds — our suds and our facilities 
for cleansing the former in the latter, 
combined with thorough rinsing, correct 
finish, and with brains used through 
every process, make Blakely laundering 
not only the standard by which other 
laundering might be judged, but that by 
which it is judged. It's wise to stick 
to that which is standard. We call for 
bundles. — Blakely Laundry, Trenton. 

The time to test our work is now while 
the social season is on and full dress is 
the proper thing. Full dress shirts, col- 
lars and cuffs must be snowy white and 
ironed nicely or the effect is spoiled. 
The only difference between your linen 
as we launder it and new is the price. 
Why not test our work to-morrow? We 
are at your service. — The Grand Forks 
Steam Laundry Co., Grand Forks, N. D. 

Do you have blue Monday at your 
home? We have an antidote; send your 
washing to the Salem Steam Laundry 
and have it done at our new household 
list prices. If you have not received a 
list, get one. All machine work ironed 
ready for use, all starch work ready to 
iron. This is not only the best, most 
satisfactory, but the cheapest for de- 
pendable work; a trial will convince. — 
The Salem Steam Laundry, Salem, Ore. 

It is not only done, but it is well done. 
Manager Leach talks: If you are not a 
patron of this laundry, become one. We 
repair your garments for you without 

LAU 



any extra charge. Your clothes will last 
longer and look better if we launder 
them for you. The Bixon finish excels — 
for it means a little better laundry work. 
Phone 666. Our wagons go everywhere. 
Express companies will bring us your 
out-of-town work. — The Dixon Laundry 
Co., Fargo, N. D. 

We are in the swim and making rapid 
strokes to win public favor more and 
more. We are not drifting with the tide, 
but rather against the stream of oppo- 
sition. We can keep our heads above 
water without fear of being swamped or 
sinking, because we always carry the 
life preserver of " honesty " to support 
us in the ebb and flow of trade. — Wit- 
ters Laundry, Saginaw, Mich. 

Shiny, gloss finish is not proper or styl- 
ish finish for gentlemen's collars and 
cuffs. Furthermore, gloss finish is injuri- 
ous to linen. Wear always natural linen 
finish. This finish can be had at Star 
Laundry, Columbia, S. C. 

Do you have blue Monday at your 
home? We have an antidote; send your 
family washing to the Pond Lily Laun- 
dry and have it done for five cents per 
pound. Table linen and bed linen ironed 
— wearing apparel washed and starched 
ready to iron. This is not only the best, 
most satisfactory method, but the cheap- 
est for dependable work. — Pond Lily 
Laundry Co., New Haven, Conn. 

Would you know our laundry is al- 
ready so great and still growing greater? 
Only the finest of fine washing and iron- 
ing is allowed to pass our doors. We 
use the best soap, the best starch, the 
best labor. — Cream City Laundry, Mil- 
waukee, Wis. v 

The beginning and the end of our ef- 
fort is to produce good washing and 
ironing. We know the secret and we 
use it. Good soap, good starch, good 
labor — these never fail. — Cream City 
Laundry, Milwaukee, Wis. 

No more sloppy wash days for Colum- 
bus housewives. At the Capital City 
Laundry all flat pieces, such as table 
cloths, napkins, towels, etc., are washed 
and ironed, wearing apparel is washed, 
starched and sent home ready to be 
ironed; all the housewife has to do is 
to dampen and iron wearing apparel as 
she needs it — and the price is but 5 
cents a pound. — Capital City Laundry, 
Columbus, O. 

Do you want good work? Send us a 
trial bundle and we will show you what 
excellent work we can do. — Fall River 
Laundry Co., Fall River, Mass. 

The wicked stand in slippery places, 
but the wise man patronizes the Ogden 
Steam Laundry, Ogden, Utah. 
NDRY 



OF SELLING PHRASES 



699 



Satisfactory laundering is only made 
possible by employing a well-trained 
force of expert workpeople, using up-to- 
date appliances and following methods 
whose correctness has been proven. It's 
this sort of laundering which we not only 
promise, but can give to our customers, 
and do give it. Want it? — Blakely Laun- 
dry, Trenton, N. J. 

Spring cleaning is near at hand. Send 
your curtains, bed clothes, etc., to us and 
have them cleaned. Any article that 
should be dry cleaned will be taken care 
of by our French dry cleaning process. 
You may want your last year's spring 
suit cleaned, to wear until you get your 
new one made. Let us dry clean it. We 
will make it look as good as new. Fam- 
ily washing done at reasonable prices. 
Our wagons go everywhere. — Muskingum 
Laundry, Zanesville, Ohio. 

Built and equipped at a cost of one 
hundred thousand dollars ($100,000.00). 
In all the world no laundry like this. 
Have we an agency in your town? If 
not, we need a good man to handle our 
work in every town in the State. Write 
us for particulars. Only steam and elec- 
tricity used in producing " a gentle- 
man's finish." Send us a trial package. 
— Lloyd Laundry $ Shirt M'f'g. Co., 
Charleston, S. C. 

Lace curtains cleaned. Do not fold 
your curtains up and put them away 
without first having had them cleaned. 
Drop us a card. We will call for them 
and clean them for you at small cost, 
guaranteeing satisfactory work, and we 
will then return them to you or store 
them throughout the summer and deliver 
them in the fall when you say so. The 
cost of this service runs from 50c a pair 
up. — Hahne §• Co., Newark, N. J. 

Don't worry about your washing. This 
is the time when every housewife is 
busily engaged in cleaning house. She 
doesn't want to waste her valuable time 
trying to wash clothes in the yellow, 
muddy river water. Send your clothes to 
us. They will be returned pure, clean 
and white. We have the newest and 
most improved machinery known. Posi- 
tively no tearing. — Muskingum Laundry, 
Zanesville, Ohio. 

If the color doesn't suit, let us dye 
it some other color. If it is a garment 
of good quality it will dye perfect. The 
finer the goods the better the work. 
Don't forget that. Gents' hats dyed, 
blocked and trimmed. Don't throw away 
your hats, let us make new ones of them. 
— Iowa Steam Laundry and Dye Works, 
Ottumwa, la. 

A collar's life and a shirt's existence 
depends greatly on who launders them. 
Some laundries will use up a collar or 

LAU 



shirt in two or three visits — others again 
are not so rapacious ; but by proper treat- 
ment they can be laundered from 25 to 
30 times before their fabric succumbs to 
the ravages of time and wear. The 
Gasner laundry will save you money 
in this respect. Family washing, 6c 
lb. — Gasner's Union Laundry, Schenec- 
tady, N. 7. 

For shirts that are white and duds 
that are clean, this laundry of ours is 
peculiar. A trial bundle ought to show 
what others learned so long ago, that 
Blakely work is sweet and clean, and 
none so good was ever seen. Try it for 
proof. — Blakely Laundry, Trenton. 

A kicker is an unknown quantity here. 
Dissatisfied patrons of indifferent laun- 
dries stop kicking — cease from troub- 
ling — when they commence sending or 
bringing bundles to us for cleaning, 
starching and ironing. What we don't 
do to washable clothing isn't worth do- 
ing. We'll get your commendations 
when we wash a week or two for you. — 
Troy Laundry, Binghamton, N. Y. 

The best is none too good for you, 
especially so when the cost is no more 
than you have to pay for inferior work. 
Your next batch of soiled linen send to 
Mason's. We know that linen laundered 
by us will be done better and more satis- 
factory than by any one else. But don't 
take our word. Ask any of our cus- 
tomers. — Mason's Steam Laundry, Sacra- 
mento, Cal. 

As in a Looking Glass. — The man who 
believes in " good form " finds himself 
depicated — duplicated, as it were — when 
he sees his reflection in the mirror. Aside 
from clothing, his linen is important. 
We launder them — everything else re- 
quiring washing, of course. We want 
your patronage; you will want our serv- 
ices when you know us. Let's get ac- 
quainted. Special rates on family wash- 
ings. — Bluff City Laundry, Omaha, Neb. 

Good Laundry Work Tells Its Own 
Story. — We have a reputation for turn- 
ing out high-grade work. Our customers 
praise our work because we do it well. 
We do the best. Remember, if you leave 
your order with us you are sure of 
prompt service and satisfaction. One 
trial will convince you that our laundry 
ought to be your laundry. — Mason's 
Steam, Laundry, Sacramento, Cal. 

A sore point it is with some laundries 
to remind them of the superiority of 
our work, but we claim and reiterate 
that we do the best class of work in the 
laundry line of any establishment in 
Oregon, and our patrons will bear us 
out in our statement. If you bring or 
send your laundry work here you will 
be our patron always. — Salem Steam 
Laundry, Salem, Oregon. 
NDRY 



700 



ADVERTISERS CYCLOPEDIA 



A good front is very essential — an in- 
dex of refinement — the beauty of our 
work is required by up-to-date people. 
We use wheat starch, which permeates 
every fiber of the linen. If the linen is 
not clean, it is very perceptible. Our 
up-to-date machinery dampens, folds and 
shapes all styles of collars and cuffs. 
We preserve the life of the linen. Fine 
work on table and bed linen. Special 
rates to hotels and lodging houses. Make 
the change to-morrow. Satisfaction at- 
tached to every bundle. — Los Angeles 
Laundry Co., Los Angeles, Cal. 

Surely our methods are not miracles. 
They're just so far above the average 
that you can't help but see the difference. 
Send us a trial order. Our finish is town 
talk. — Lackawanna Laundry, Scranton. 

Cascade means lots of water. We do 
work for a great many people who don't 
care to do their own washing during the 
warm months, and when it gets warmer 
they like the arrangement so well they 
continue and there you are. Try us. — 
Cascade Laundry, Great Falls, Mont. 

The wise ones know when they are on 
to a good thing; that is why our cus- 
tomers stand by us. They have given 
our work a fair trial and we have proven 
our ability to do the best and most care- 
ful laundry work in town. Let us prove 
it to you. A postal will do the business. 
— Monarch, The Soft Water Laundry 
and Dye Works, Pueblo, Colo. 

We wash for the family. There are 
three methods of doing family washings 
— do it yourself, hire a wash woman or 
send it out. The latter way is the only 
correct way — if you send it to the right 
place. For only five cents a pound we 
do family washings, rough dry, starching 
all pieces to be starched and ironing the 
bed and table linen, towels and handker- 
chiefs. Satisfaction guaranteed. — West- 
cott's Laundry, Utica, N. Y. 

We aim to be the best in all of our 
laundering, and it's a notion of ours that 
the laundry with such an aim will get 
nearer to perfection than those who are 
content to do the well-enough sort of 
work. Try us with a few bundles, and 
see how superior our laundering really is. 
— Blakely Laundry, Trenton, N. J. 

A rich man who has been our patron 
for many years was asked if any special 
reason caused him to be such a steadfast 
customer. He replied: "I have made my 
money by sticking to good things when 
I found them." Enough said. — Cream 
City Laundry, Milwaukee, Wis. 

Muddy water will not make clothes 
clean, but water we use is not muddy. 
At home where you have no means of 

LAU 



filtering the water, you can't get the 
clothes white and clean. Then, too, 
what's the use of freezing yourself this 
cold weather when we can do your wash- 
ing so cheaply. Our wagons will call 
and get your clothes, then deliver them 
to you. — Muskingum Laundry, Zanes- 
ville, Ohio. 

The more critical a man is the better 
he's likely to like it. The pains we take 
with his linen adds much to his dressi- 
ness, and he can rely upon every bundle 
of laundry coming back to him in perfect 
condition. Try us with dress shirts. 
We're especially strong there. — Blakely 
Laundry, Trenton, N. J. 

Yes, if you're pushed for time we'll 
turn your laundry out in quick time and 
right. No laundry in the city has better 
facilites for turning out rush work. Let 
us have the work in the morning, you 
can wear it at night, if necessary. — 
Parkersburg Steam Laundry, Parkers- 
burg, W. Va. 

In fashionable attire your laundry is 
the most conspicuous feature of your 
apparel. Therefore requires more atten- 
tion than other articles of wear. We'll 
do it up for you in a style that'll give 
you comfort and pleasure. — Star Laun- 
dry, Lansing, Mich. 

Dress shirt laundering ought to be just 
about right. A bulged-out shirt-front 
is a nuisance, and a limp one intolerable. 
We have special machines for dress shirt 
finishing. They press the fronts, instead 
of ironing them; make them stiff as a 
board, absolutely straight, perfect-fitting 
and ideal for dress wear. — Blakely Laun- 
dry, Trenton, N. J. 

Three months or one year, which? 
Would you prefer to have your linen 
wear out in three months or last one 
year, which? We believe you would pre- 
fer the full year, wouldn't you? Well, 
the machinery, methods and skilled labor 
we employ make the average shirt last 
one year. This laundry gives you the 
best work and reduces your linen bill. 
Could you ask more? Our wagons call 
everywhere. — The Union Laundry Co., 
Trenton, N. J. 

All the waters of Niagara couldn't 
make your laundry as clean as our home- 
method laundering, though they'd prob- 
ably tear your collars, cuffs, wash waist 
coats, etc., to pieces, as some second- 
grade laundries do. One thing accounts 
for the destruction of many pieces of 
clothing — the use of acids. That's barred 
in this establishment. We call for and 
deliver goods, have a 'phone and price 
our work fairly. — Fred N. Smith, Propr., 
Lansing, Mich. 
NDRY 



OF SELLING PHRASES 



701 



The linen we launder is not crushed in 
ironing, but is carefully ironed by very 
carefully padded machinery. There is a 
certain stiffness about our work that ap- 
peals to everyone. While the work is 
stiff, it has a pliability that makes it 
conform perfectly to the wearer. So 
carefully do we watch the details that 
we're sure we can please you. May we 
send to-day for a trial package. Our 
wagons call everywhere. — The Union 
Laundry Co., Trenton, N. J. 

For a happy new year start in right 
away to have your laundry work done at 
Gasner's. With our capable efforts in 
your behalf your linen will look clean, 
will be clean, and you will be comfort- 
able in the knowledge that your shirts, 
collars, cuffs and all the rest do you 
credit. Send us your first bundle for 
the new year. — Gasner's Union Laundry, 
Schenectady, N. Y. 

A first-rate polish isn't all you get 
when we do your laundry work. You 
get the very best work we can do — careful 
work that makes the linen snowy white, 
but does not wear it. You get prompt, 
polite service. You get any special fav- 
ors as to the work you may ask for, you 
get everything a good laundry should 
furnish. — Troy Steam Laundry, Gales- 
burg, III. 

Men and women who admire quality in 
laundry should investigate the superiority 
of our work. It is noticeable in all 
classes of laundering, but particularly 
on full dress shirts, fine shirt waists and 
other garments that require skill and 
care to produce the best results. Send 
us your bundle this week and we will 
show you what it is possible to accom- 
plish by high-class laundering. 'Phone 
2890 and our wagon will call. — Mrs. 
Speth's Domestic Laundry, Kansas City. 

The property of a gentleman receives 
our best attention and is laundered in 
that perfect manner for which The Troy 
Laundry has become famous. Cuffs, 
collars and of course, shirts are treated 
to just the right quantity of water, soap, 
starch and iron. Negligee shirts are 
not made stiff and starched goods soft. 
Exactly right is the verdict on our work. 
— The Troy Laundry, Ogden, Utah. 

Sickel's New Method Laundry. Strict- 
ly high class work. Why not patronize 
the best. — Sickel's, Burlington, Iowa. 

Good laundering doesn't happen. It's 
the result of steady, determined effort 
along correct lines. You get it when 
you send us your bundles. — Troy Laun- 
dry Company, Reno, Nev. 

We do mending and sew on buttons 
free. Notice the finish, color, style, fit 

LAU 



and length of time your linen wears. 
You will find that in these points and 
many others we always lead. Let us 
show you this week. — National Laundry, 
Great Falls, Mont. 

Up to us to do all work entrusted to 
us promptly and to the "Queen's taste." 
The War Eagle Laundry is many steps 
in advance of that of others. The home 
laundress has not the time or experi- 
ence to equal our work and the ordinary 
washerwoman has not the means or the 
ambition. — War Eagle Laundry, Knox- 
ville, Tenn. 

Some Whys. Why does the public look 
to the Ogden Steam Laundry for the 
best work? Why is it that the Ogden 
Steam Laundry has two-thirds of the 
laundry work? Why should all the peo- 
ple ask for the Ogden Steam Laundry? 
Why is it that out of three-fifths of the 
laundry work done by the Ogden Steam 
Laundry they are still increasing? All 
because the work is done right and 
promptly. Try us. — Ogden Steam Laun- 
dry, Ogden, Utah. 

We give our personal attention to all 
our trade and assure you if any one 
can give satisfaction, we do. Send down, 
or phone us and give us a trial. 'Tis 
all we ask. — The Home Laundry, Pa- 
ducah, Ky. 

The rough dry way is still as popular 
as ever. It is so convenient our cus- 
tomers have decided it is just as good a 
proposition in good weather as it was 
during the winter. We have proved we 
can do the family wash better and cheap- 
er than it can be done at home. — Iowa 
Steam Laundry § Dye Works, Ottumwa. 

What Santa Claus says about our laun- 
dry work is the opinion of one who has 
years and experience to back him; there- 
fore it goes, and you will find as he has, 
that we keep our promises, treat our 
customers right and clean and do up 
their linen in a style irreproachable for 
neatness and finish. — City Star Laun- 
dry, Harrisburg, Pa. 

Goodness gracious ! It's surprising to 
see the difference there is between our 
laundry work and the old fashioned kind. 
Let us prove to you that our laundry's 
ways are winning ways. — Crystal Laun- 
dry, Spokane, Wash. 

Save yourself all the bother of carry- 
ing your laundry bundle to us by leav- 
ing your address here. Our wagons col- 
lect and deliver promptly. Cleanly laun- 
dered linen, without a moment's thought 
on your part is the service we offer. 
Don't forget to 'phone us your address. 
— Grand Forks Steam Laundry Co., 
Grand Forks, N. D. 
NDRY 



702 



ADVERTISERS CYCLOPEDIA 



New Year's is past, but resolutions are 
still in order and no better resolution 
can be made by you than to send your 
apparel here regularly for dry cleaning, 
dyeing or pressing. The looks of your 
garments will be pleasing to you when 
they are returned. — The Grand Forks 
Steam Laundry Co., Grand Forks, N. D. 

White shirt waists and shirts laundered 
here are certainly and properly handled 
and returned to you looking like new. 
Phone us. — The Union Laundry Co., 
Trenton, N. J. 

Who does your laundry? Does it al- 
ways come back on time? Is every piece 
white and nice? Is it ever without spot 
or blemish — is it just as splendid as 
you could ask for? There are never 
any disappointments at The Capitol City 
Laundry, Columbus, O. 

Your shirt looks well only when it has 
been laundered properly. The best fit- 
ting shirt, if laundered improperly, will 
not fit right on you. We launder your 
shirts to fit. We take good care of 
them, too, and leave the button-holes 
as good as we find them. — /. W. Brown, 
Binghamton, N. Y. 

The coming man will always receive 
attention because he will always see to it 
that his clothing and linen are irreproach- 
able. Try our facilities for laundering 
shirts, collars, cuffs, handkerchiefs, un- 
derwear, etc., etc., and you will thank us 
for bringing the name of our laundry to 
your notice. A postal will bring further 
particulars. — Bluff City Laundry, Omaha. 

You can escape from trouble by taking 
your linen and colored shirts, fancy 
vests, duck or linen trousers to a first- 
class laundry, where satisfaction is guar- 
anteed. We launder your shirts, collars, 
cuffs and also ladies' shirt waists, in a 
manner that defies competition by any 
other laundry in Lansing. Try our work 
on your summer garments, and it will 
save you from saying cuss words. — Star 
Laundry, Lansing, Mich. 

You will look and feel better if you 
have your laundry work done by the 
Model Steam Laundry, Grand Forks. 

Results count! The reason our de- 
partment for doing table and bed linen 
is kept so busy is because we do it right 
and that is what you want. — Grand Laun- 
dry Co., Paterson, N. J. 

We can put new "neckbands" on 
your shirts if you wish, and can give 
you a nice gloss or domestic finish, as 
you may direct. — J. W. Brown, Bing- 
hamton, N. Y. 

Marked down. Here is a bargain in 
the laundry business that women cannot 

LAUN 



afford to ignore. Just in the same ratio 
as the price has gone down the quality 
of the works of Parsons laundry has 
gone up. — Parsons, New Bedford, Mass. 

When you want relief from washday 
cares bear this in mind: We'll do the 
family wash cheaper and better than 
you can have it done at home. — Nep- 
tune Laundry, Philadelphia, Pa. 

They say ouf work is perfection, or as 
near it as one can get in this world. 
Whether the article is a gentleman's 
shirt or just his collars and cuffs, our 
laundering is always the best possible. 
— Ogden Steam Laundry, Ogden, Utah. 

Collars and cuffs are very important 
articles of man's attire. To look well 
they must be laundered well and to be 
laundered well they must pass through 
our hands. The Elliott Laundry is suc- 
cessful with all classes of goods, but we 
consider our work on shirts, collars 
and cuffs simply perfect. — Elliott's Steam 
Laundry, Grand Forks, N. D. 

Just pause and consider before sending 
your washing elsewhere if it won't be 
to your advantage to bring or send it 
here, or have us call for it, as we will 
gladly do. — Kentucky Steam Laundry, 
Lexington, Ky. 

A light vest makes a pleasant contrast 
with a dark suit of clothes. But the 
wash vests require frequent laundering. 
We want all the men to know how much 
care and attention we also give to this 
work. The vests are starched just 
enough to hold their shape, and we do 
not fade the material. — Trazee's Laundry, 
Washington, D. C. 

Properly done up. That's the way laun- 
dry is returned from the Capital City. 
It doesn't cost any more to get work 
done at an establishment which is com- 
plete in every detail with the finest and 
most modern machinery that money can 
buy than at the other kind. Ever think 
of the difference this makes in the wear 
of your linen? — Capital City Laundry, 
Columbus, O. 

We're careful with colored goods. — 
There are some cheap colored goods 
whose colors you can't keep fast, no 
matter how you try — they weren't in- 
tended to keep fast. 

But if there's the least chance to hold 
a color through its laundering, depend 
upon the Blakely for holding it. 

Send us your colored shirts and skirts 
for a trial. — Blakely Laundry, Trenton. 

Immaculate linen is the mark of the 
gentleman. We do your linen as it 
should be. Try us and see. — Modern 
Laundry, Buffalo, N. Y. 
DRY 



OF SELLING PHRASES 



703 



The well-known reliability of our work 
insures a woman against the vexations 
of careless, improper laundering or the 
use of washing materials that injure or 
destroy the fabrics. — Frazee's Laundry, 
Washington, D. C. 

The man who cares about appearances 
is the man we cater to. We lead at 
the careful laundering of summer wear 
— when we make a mistake, which is not 
often, we make amends. We'll call 
anywhere.— Neptune Laundry, Philadel- 
phia, Pa. 

Hot and heavy. The atmosphere is 
now, and mid-summer is upon us, so it 
behooves you to take your linen to a 
laundry that will do it up in such a man- 
ner that you can depend upon its re- 
taining its stiffness and freshness as 
long as possible. We will delight your 
heart with the collars, cuffs, shirt fronts 
and colored shirts that we launder for 
you here. — Gruwald Bros/ Laundry, Bay 
City, Mich. 

Flannel mouth describes the facial e±- 
pression of many people on beholding 
their flannels returned from the laun- 
dry. Possibly you have experienced or 
seen the cause. Harsh flannels, discol- 
ored or shrunken and a look of general 
debility. — The Star Laundry, Colorado 
Springs, Col. 

Collars that have edges like teeth on 
a saw are laundered elsewhere. A per- 
fectly smooth collar comes from the 
only. — Loeb's Laundry, Memphis, Tenn. 

We're just as thankful for a small 
package as a large one. Each will receive 
the same thorough and careful attention. 
If we get the former, it may in time 
grow to the latter, by the satisfaction 
you will derive in wearing our laundered 
work. — Troy Laundry, Alliance, O. 

Collar feel easy? It does if it's laun- 
dered right. We polish the edges of col- 
lars we launder so they will not scratch 
or irritate the neck, and with our careful 
methods, our work satisfies lots of par- 
ticular people. We think it will please 
you. Why don't you try it? — New Bed- 
ford Laundry, New Bedford, Mass. 

" Delighted " is what our patrons say. 
We claim the finest grade of shirt, 
collar and cuff work in this section, and 
at the same time we greatly appreciate 
suggestions or criticism in regard to our 
laundry work, and trust all will feel free 
at any time to offer comments favor- 
able or otherwise. We aim to send out 
work that will be perfectly satisfactory 
in every way, and invite co-operation of 
our customers with a view of keeping it 
up to the highest standard. If not al- 

LAU 



ready a customer, send us your next 
bundle and have it laundered domestic. — 
New Bedford Laundry, New Bedford. 

Send us your black goods. Few laun- 
dries handle this class of work. It re- 
quires long experience with starching to 
do it right. We use a specially prepared 
starch; some laundries use Gum Arabic, 
but it's not nearly so good. Others 
use ordinary starch, but that leaves 
white streaks on black garments. Send 
your black summer skirts, mourning 
goods and black shirt waists to us. 
We'll guarantee first class work and a 
stiffness that will please you immensely. 
— Troy Laundry, Phoenix, Arizona. 

What it cost to get rid of blue Mon- 
day, dirty clothes, homes full of steam 
and bad odor, soap, starch, water, heat, 
worry, extra meals for help. Only four 
cents per pound and delivered in a neat 
clean bag. Shirts, collars and cuffs, 
ladies' waists and lace curtains charged 
at list price. Give us a trial and see 
what a difference it makes. — Imperial 
Laundry Co., New Haven, Conn. 

We give special attention to all ar- 
ticles of feminine wear, and those of 
delicate fabric and elaborate trimming 
are handled with such skill that when 
cleaned by us, they often look better 
than new and the correctness of the work 
gives a very beautiful finish. — Doolittle 
fy Smith, Binghamton, N. Y. 

Linen is like saving on anything else — 
it makes the saver happy. Our way of 
saving on your linen is not to destroy 
it as some laundries do. We please 
particular people. They are our best 
customers. Here is food for thought 
and the pocketbook. — Parkersburg Steam 
Laundry, Parkersburg, W. Va. 

If you wear collars laundered by us 
— we use wheat starch which produces a 
leathery toughness. — Cleaver's Laundry 
Co., Los Angeles, Cal. 

Don't let your laundryman tell you 
that goods cannot be made white as 
when new. Your goods should not 
have that yellow color, but should be 
beautiful and clean. — Gardner, Stone <§• 
Co., Troy, N. Y. 

Any laundry can launder a collar; any 
man can build a house; but to do either 
as it should be done you must have the 
proper equipment and the " know how." 
We have both. The collars that we 
launder fit just as the maker intended 
and all "turn-down" collars are care- 
fully dampened before shaping, which 
prolongs their life many months. May 
we have a trial package from you ? — 
The Home Laundry, Windsor, Ont. 
NDRY 



704 



ADVERTISERS CYCLOPEDIA 



The vexations of a man's collar are 
augmented in hot weather. It' s bad 
enough to have to wear a starched collar 
anyway, and it's still worse to wear one 
that has too much starch in it or not 
enough to make it serviceable and com- 
fortable. Our collars are laundered just 
right for hot weather. — Frazee's Laun- 
dry, Washington, D. C. 

Large and small bundles receive equal 
attention from us. Good machinery, 
skilled labor and our soft water gives 
you what you ask for. — Monarch Laun- 
dry, Pueblo, Colo. 

"We give due attention to all the litttle 
details. — The Excelsior Laundry, Los 
Angeles, Cal. 

The laundry you can always depend 
on, the one prepared to turn out your 
work on time in the face of unusual 
difficulties or accidents to machinery, is 
the one to tie to. You can depend on 
us. — The Lone Star Laundry, Denison. 

Those who desire to have their linen 
properly laundried without tearing off 
buttons and making saw edges on col- 
lars and cuffs should leave it with Isaac 
Cameron, Carrollton, Ohio. 

"He proclaimed 
" In accents proud the linen on his 

shoulders 
" Fit for kings." — Hopkins. 

Fit — do you know that much of the 
fit of a shirt depends upon proper iron- 
ing ? A well-shaped shirt may be ruined 
by careless ironing and stretched be- 
yond recognition.. For several years 
we have been studying just this problem. 
Our " light pressure " work gives life to 
the shirt and comfort to the wearer. — 
Steel's Laundry, Jersey City, N. J. 

You don't find saw edges on collars 
and cuffs received from this laundry. 
The latest, up-to-date devices are used 
in smoothing the collar-edges. That's 
why those who wear our linen always 
have such a pleasant expression. Let 
our wagon call. — The Quality Laundry, 
Utica, N. Y. 

If collars could talk how they would 
shriek when the life is crushed out of 
them by high-pressure machinery. Troy 
work is ironed with the correct domestic 
finish, which is done by low pressure 
machinery, prolonging the life of the 
linen many months. — Troy Laundry, Co- 
lumbus, O. 

Well, what do you think of that ? 
Shirts from a laundry not torn all to 
pieces, not bespattered with iron rust 
or too much blueing? Just enough 
starch to keep them stiff, not too much 
for comfort in wearing. Where is this 

LAU 



laundry that turns out such good work ? 
— The Star Laundry, Lansing, Mich. 

When Thanksgiving comes, among 
other things for which to be thankful, 
don't forget the Ogden Steam Laundry 
which keeps your linen clean and makes 
you presentable among your fellow men. 
Send your soiled linen to us to be laun- 
dered and be thankful the year round. — 
Ogden Steam Laundry, Ogden, Utah. 

It's the starching that makes shirts 
from the Model laundry stand hot 
weather, damp weather, any kind of 
weather so well. The shirts we do up 
keep their shape and polish the longest. 
We do any kind of laundry work well. 
Just try our work and find out how real- 
ly good it is. — The Model Laundry, 
Grand Forks, N. D. 

The difference between a poor laundry 
and a good laundry is that one is care- 
ful and the other is hot. In every lot 
of laundry work, there is a certain 
amount of care and bother. If you go 
to a poor laundry, the care and bother 
are yours. A. good laundry takes this 
off your mind. Nothing is too much 
trouble for us, if it pleases our cus- 
tomers. — /. W. Brown, Binghamton. 

Every piece of work shows skill and 
workmanship. Never was there a laun- 
dry that turned out finer work than we 
do. Try us. Those who get their 
laundry done by us sing our praises on 
every occasion. — The Model Steam 
Laundry, Grand Forks, N. C. 

It's a matter of vital importance to all 
who regard clean linen as one of life's 
necessities to know that the Crescent 
Laundry is regarded by all good dress- 
ers as the one place on earth where 
laundry work is done to their supreme 
satisfaction. We have the skill, the ex- 
perience and the will to do our work 
right, and will guarantee satisfaction. — 
G. E. Gillette, Fairfield, Me. 

The Ladies' Department here is con- 
ducted on the same lines which has 
brought success to the other depart- 
ments. The Troy Laundry gives special 
attention to all articles of feminine wear, 
and those of delicate fabric and elabo- 
rate trimming are handled with such 
skill that they even look better than new 
and the correctness of the work gives a 
very beautiful finish. — Doolittle § Smith, 
Binghamton, N. Y. 

It's Everywhere — at the theatre, fancy 
dress balls, receptions, parties and all so- 
cial occasions. In fact, you can't go 
anywhere without seeing our beautiful 
domestic finish. If you have never tried 
it, send us a trial package. — New Bed- 
ford Laundry, New Bedford, Mass. 
NDRY 



OF SELLING PHRASES 



705 



Above All Wear Clean Linen.— Not 
merely linen that looks clean, but is 
clean! There's a difference! Let us 
do the washing and it will be clean. 
Your garments cannot come in contact 
with an objectionable class of work, be- 
cause our business is confined to the 
better class of trade. Charges no high- 
er on this account, either. — Burlington 
Steam Laundry, Burlington, Iowa. 

The Finish Is Linen Beauty.— Our dull 
domestic finish is the one proper finish. 
All careful dressers demand a dull fin- 
ish—it conforms to the tastes of re- 
fined society. Another point about it 
is the little wear required to get this 
finish — it saves your linen. Of course, if 
you want gloss we will give it to you. — 
Charlotte Steam Laundry, Charlotte. 

The best criterion of our work is the 
work itself, as our best advertisement is 
the praise of those who' patronize us. 
We know we can do the best laundry 
work. If you want your linen laundered 
better than you ever had it done go to 
the old reliable Troy Steam Laundry 
Springfield, Mo. 

You can escape trouble by taking your 
shirts, collars and cuffs — in fact, your 
entire wash — to our laundry. Modern 
machinery, modern methods. There are 
rarely any disappointments at the Ogden 
Steam Laundry, Ogden, Utah. 

The crowning triumph of our laundry 
work is whiteness where it is called for. 
Colored goods we cleanse thoroughly 
without causing color to run in the least. 
We do high grade work and our fine 
finish excels all other methods. Collars 
and cuffs are ironed smooth so the skin 
of the wearer is not irritated. — Troy 
Laundry, Binghamton, N. Y. 

The long and short of it is that what 
we don't know about the proper way to 
launder linen and other washable wear- 
ables is scarcely worth knowing. We 
are ever on the lookout for improve- 
ments in appliances and methods, and 
can turn out as good work as anybody 
— turn it out, too, on the basis of a very 
modest price list. Yours for the ask- 
ing. — Clarkson's Laundry, Peoria, III. 

For the sake of contrast compare one 
of the shirts done up at our laundry 
with those you have been getting from 
other laundries, and it will be as plain 
as black and white that our superior 
methods are the triumph of fine laun- 
dry work in its exquisite color and fin- 
ish. Ring us up and our wagon will 
call. — Mason's Laundry, Sacramento. 

Send us your white vests and we'll do 
them up as only an up-to-date launderer 
can. A trial will convince you of the 

LAU 



superiority of our work. We launder 
the most delicate fabrics in Al style, 
and return the goods without slightest 
injury. — Star Laundry, Lansing, Mich. 

Just as good means taking chances. 
You take no chances when you send your 
laundry work to us. You'll get it wash- 
ed, blued, starched and ironed right; 
and if it's shirts and collars they'll fit 
right when you wear them. Isn't it 
worth something to know you will get 
your linen back satisfactorily ? — New 
Bedford Steam Laundry, New Bedford. 

Send us your linen. Your other attire 
cannot compensate for poorly laundered 
linen. It doesn't need to — send your 
linen to the Troy Laundry and it will 
come back clean, white and faultlessly 
finished. There's no uncertainty about 
it — Troy's work is right. — Troy Laundry, 
Columbus, O. 

If you laundered your linen yourself 
you could not handle it more carefully 
than we do. Pure soap and water wash 
it. Pure starch stiffens it. Fine ma- 
chinery and skilled labor iron it per- 
fectly. We know our work is the best. 
We guarantee it to be the best. 
Try it, if you do not also think it is the 
best, don't pay for it. — Modern Laundry, 
Bufalo, N. Y. 

Few laundries take the people into 
their confidence as we do. We want 
everyone in this vicinity to know just 
how we launder clothes. We have no 
secret methods that we're ashamed of. 
Our plant is always open for your 
inspection. We want you to come and 
see just how we do our work. We 
claim that we launder linen with less 
wear than it can be done at home. — 
Elite Laundry, Colorado Springs, Colo. 

A warm baby isn't always a com- 
fortable one, any more than a man is in 
warm weather with his cuffs and collars 
wilting, when they are not properly 
laundered. When your shirts, collars 
and cuffs are laundered here you can 
sally forth under a broiling July sun 
happy in the knowledge that your linen 
will not " tucker out " before the day is 
over. Try a sample of our Summer 
laundering. — Witters' Laundry, Saginaw. 

Don't wait for cold weather before 
having your blankets washed; now is 
your time. 

Special care and attention given to 
lace curtains. — Model Laundry, Galves- 
ton, Tex. 

How to keep cool on wash day. — The 
easiest way out of wash-day cares, with 
its heat and steam, is to send all the 
family wash to the Palace Laundry. — The 
Palace Laundry, Washington, D. C, 
NDRY 



706 



ADVERTISERS CYCLOPEDIA 



" Faint heart never won fair lady," 
but clean linen goes far toward making 
an excellent impression — and a good 
start is half the race. Wanting clean, 
speckless, perfectly laundered linen, 
patronize this laundry and secure its aid 
in success in love and business. — Wit- 
ters' Laundry, Saginaw, Mich. 

Under a Strong Glass the linen we 
launder will show no speck to mar — 
only the result of care, skill and expe- 
rience in washing, starching, ironing. 
We claim to know the business of clean- 
ing washable wearing apparel and add 
willingness and conscientiousness to our 
knowledge. Try our laundry methods. 
— Witters' Laundry, Saginaw, Mich. 

Drop us a postal card and we will 
call for your laundry whenever and 
wherever you appoint — deliver it too, 
when cleansed and ready to put on again. 
As to the cleansing and other operations 
totalled as " laundering," there remains 
no question as to our ability and willing- 
ness to do good work. — Kentucky Steam 
Laundry, Lexington, Ky. 

No More Trouble with Turn-Over Col- 
lars — for those who patronize the Cap- 
ital City laundry work. We employ a 
special method of ironing turn-over col- 
lars now that rounds the edge of the 
turn, both on the outside and under- 
neath. — Capital City Laundry, Columbus. 

It's a pleasing sight to any one with 
an eye for beauty — beautifully laundered 
shirts, collars and cuffs, especially the 
white styles now affected. That's ex- 
actly what Mr. Anyone can feast his 
eyes upon if the aforesaid shirts, collars, 
cuffs, etc., passed through our painstak- 
ing hands. — Clarkson's, Peoria, III. 

Critical inspection is what we court, 
because we do not fear that you will 
have any fault to find with laundry work 
if placed in our care. Our long exper- 
ience in the business and our knowledge 
of what the people expect of a laundry 
enable us to do work that is satisfying. 
A trial order will convince you of the 
truthfulness of this advertisement. — 
American Steam Laundry, Freehold. 

A systematic laundry. — Our system 
for taking care of laundry details is 
a product of seventeen years' experience. 
It insures promptness and makes ex- 
changes and shortages next to impossible. 
If you've met with these laundry annoy- 
ances you'll all the more appreciate the 
Excelsior's service. — Excelsior Laundry, 
Los Angeles, Cal. 

Surprise and pleasure are invariably 
expressed by those who patronize the 
Star laundry. Whether they dress for 
style or comfort, or both, the high 

LAU 



quality of our work leaves nothing to be 
desired in the perfect cleanliness and 
superb finish given to all linen entrusted 
in our care. — Star Laundry, Lansing. 

Your shirt looks well only when it 
has been laundered properly. The best 
fitting shirt, if laundered improperly 
will not set right on you. We bear this 
in mind when we are washing your linen, 
and launder your shirt so that it will 
fit. We take good care of your shirt, 
too, and leave the buttonholes as good 
as we find them. We want to hear from 
you if you have been going to a laundry 
that has failed to satisfy you. — Eugene 
Stewart, Battle Creek, Mich. 

A man slips up on it every time that 
he takes his laundry work outside of the 
Salem Steam Laundry to be done up. 
He finds " that tired feeling " stealing 
over him when he notes the difference 
in the exquisite color and beautiful finish, 
saying nothing of the good condition in 
which your linens are returned by Salem 
Steam Laundry, Salem, Ore. 

It's the starching that makes shirts 
from the Cascade Laundry stand hot 
weather, damp weather, and all kinds of 
weather so well. The shirts we do up 
keep their shape and polish the longest. 
We do all kinds of laundry work well. 
Just try our work and find out how 
really good it is. — Cascade Steam Laun- 
dry, Tacoma, Wash. 

But little laundry.— Don't think that 
because you do not have a large bundle 
every week, we do not want your work. 
Just let us know and we will get your 
bundle, no matter how small. It will be 
properly laundered too. — Denison Steam 
Laundry, Denison, Tex. 

Young man, just a word with you on 
the laundry question. You would not 
be as fastidious as you should be if you 
were not particular about the finish and 
cleanliness of your laundry. A bit of 
attention to this important question will 
help very much in making the dressy 
effect you care for. — Artesian Laundry 
Co., Waco, Tex. 

A lesson in laundry work we give to 
our help, and teach them the necessity 
of care in the laundering of fine linen, 
that goes a great way in preserving the 
fabrics sent here for renovation. Any- 
thing coming from the Star Laundry 
will always be found in perfect condi- 
tion and beautified in both color and 
finish. — Star Laundry, Lansing, Mich. 

Our hot weather laundry work stands 
the wear and perspiration better than 
any other. Try it. — The Model Laundry, 
Richmond, Va. 
NDRY 



OF SELLING PHRASES 



707 



Your linen may last a month, or it 
may last a year. It depends upon where 
it is laundered. We are laundering some 
shirts to-day that we have laundered for 
two years, and they are still good. We 
do not guarantee all shirts to last two 
years, but we do guarantee to make them 
last longer than any other laundry in the 
West. — Elite Laundry, Colorodo Springs. 

The iron is hot and we are waiting to 
get out your linen with all possibe dis- 
patch. You may trust us with your 
hurry-up work. We have special facili- 
ties for tending to your rush work, and 
we will pay just as much attention to 
it as though we had all the time in the 
world. We do none but good laundry 
work. We regard your sending your linen 
here in the nature of a trust imposed 
upon us, and we take as much care with 
your clothing as if it were our own, and 
more. — Eugene Stewart, Battle Creek. 

A little better is enough better to make 
a change worth while, and our work is 
at least a little better than the second 
best, and much better than the ordinary. 
No trouble; just do up your bundle and 
telephone. — Excelsior Laundry, Los An- 
geles, Cal. 

It's the starching that makes shirts 
from the Model laundry stand hot 
weather, damp weather, any kind of 
weather so well. The shirts we do up 
keep their shape and polish the longest. 
We do all kinds of laundry work well. 
Just try our work and find out how really 
good it is. — The Model Laundry, Grand 
Forks, N. D. 

Summer style and comfort as well is 
very largely dependent on good laundry 
work, the kind done at the Bluffs City 
Laundry. All work here is well done. 
Collars and cuffs are laundered so you 
can wear them with some comfort; rough 
edges of old collars are ironed down 
smooth. — Bluff City Laundry, Omaha. 

Almost impossible to find anyone who 
is not pleased with the work of War 
Eagle Laundry, Knoxville, Tenn. 

A man's linen must be well laundered 
this sweltering weather. It stands the 
heat better ! It gives him greater com- 
fort — it helps in his satisfaction. 

Want your work? — Just let us know 
and we will get your bundle — no matter 
how small — it will be properly laundered, 
too. — Kenton Steam Laundry, Kenton. 

Summer is hard on linen and it is 
hard on us, too, for that matter. What 
with dust-stains, perspiration, etc., laun- 
dering has its trials. We do the work, 
though — and do it to perfection. Send 
us your shirts, collars and cuffs, and 
we'll do them up in a most superior 

LAU 



manner. You'll find our charges right, 
also. Give you first-class work and 
satisfactory service at lowest rates. — 
Witters' Laundry, Saginaw, Mich. 

Never call a man good looking until 
you have seen him with linen laundered 
by the Asheville Steam Laundry. It 
gives him style and elegance which others 
cannot attain. Besides he will always 
be in good humor if his linen is laundered 
comfortably. — Asheville Steam Laundry, 
Asheville, N. C. 

When clean linen is needed send the 
bundle to us. Let us take out the dirty 
spots and make it clean and attractive 
for you. You'll like its finish and beauty 
when the bundle comes here. No doubt 
of finish, no doubt of cleanness, no 
doubt of economy. Clean linen for all 
occasions. — Ogden Steam Laundry, Og- 
den, Utah. 

What do you notice first about a man's 
dress attire? Isn't it the linen? Im- 
portant — Yes, very. A man's dress linen 
is the most important thing about his 
whole make-up for the social arena. 
Why be content with anything but the 
best. — Frazee's Laundry, Washington. 

When you are sick in body from over- 
taxing of physical or mental strength, 
you go to the best physician for relief. 
When you are sick at heart, over infe- 
rior washing and ironing, you go to The 
Star Laundry, Colorado Springs, Colo. 

Running up a big bill for your laundry 
work is not necessary to insure proper 
care if your washing is entrusted to us. 
We take pains with the smallest orders, 
and our prices are moderate. — The Crys- 
tal Laundry Spokane, Wash. 

Why a woman will worry and fret over 
wash day is a mystery to all who have 
tried the Palace Laundry plan of " wash- 
ing by the pound." We will actually do 
the work cheaper and better than it 
can be done at home. — Palace Laundry, 
Washington, D. C. 

Wilt thou collars? Not if Cleaver 
launders us. He uses wheat starch, 
which permeates every fiber of the linen, 
avoiding wrinkles and giving a uniform 
finish. When you get tired of that blue 
or yellow tinge, try the domestic finish. — 
Cleaver's Laundry, Los Angeles, Cal. 

Wash day enjoyment. Some women 
like the music of the washboard — others 
don't. Some women like the slop and 
steam of wash day— others don't. Some 
women like the imperfect work done in 
the home laundry — others don't. We 
enjoy our work — because you like the 
work we do ! — The Model Laundry, Rich- 
mond, Va. 
NDRY 



708 



ADVERTISERS CYCLOPEDIA 



Incompetence is not one of the fail- 
ings of those in our employ, therefore 
we never have to make excuses for bad 
work. When linen leaves our hands it 
is cleansed properly and finished per- 
fectly and delivered promptly. If you 
still cling to out-of-date methods reform 
and try the Star Laundry, Lansing, Mich. 

Don't be afraid to send your pretty 
colored shirts and shirtwaists to us. If 
they will stand the clear, cold water, 
they will stand our method of wash- 
ing. We make a specialty of laundering 
colored goods. We will return them to 
you as fresh and bright as new, no mat- 
ter how delicate the color may be. If you 
have never tried us, do it this week. 
We guarantee to please you. — Troy Laun- 
dry, Peoria, III. 

We could save in wages and save in 
many other ways each week, but we 
prefer to give our customers the very 
best work regardless of cost. Good soap 
is expensive, but we use the very best. 
Skilled labor is expensive, but we employ 
the best. Some laundries are not so 
careful. We believe you would prefer 
the careful work. May we send a wagon 
for a trial package? We guarantee it to 
please you. — The Union Laundry Co., 
Trenton, N. J. 

One hundred and five yesterday in the 
shade. One hundred and twenty-five to- 
morrow in your kitchen. You will cook, 
swelter, and be cooked, if you undertake 
to do your own laundry, with muddy, 
hard water in a steaming kitchen over 
a scorching stove. It's poor economy; 
nobody can stand it. Life is too short 
to waste it over a washtub on days like 
these. Call Main 259 and tell your 
troubles — not to a policeman, but to — • 
The Maine Laundry Co., Pueblo, Col. 

Any laundry can launder a collar; any 
man can build a house; but to do either 
as it should be done you must have the 
proper equipment and the " know how." 
We have both. The collars that we laun- 
der fit just as the maker intended and 
all " turn-down " collars are carefully 
dampened before shaping, which pro- 
longs their life many months. May we 
have a trial package from you? — The 
Union Laundry Co., Trenton, N. J. 

Our popularity is demonstrated by 
the great number of bundles we handle 
each day. Each garment receives the 
careful attention of experienced and 
competent workmen. Your work is so- 
licited. — Denison Steam Laundry, Den- 
ison, Texas. 

Be joyful always by the knowledge 
that your shirt front, collars and cuffs 
are things of beauty, by having them 

LAU 



done up here. No cheap gloss illumines 
your shirt bosom, but a real distingue 
color and finish that you can display 
with pride and satisfaction. Your linen 
looks equal to new when laundered by 
our perfect methods. — Kentucky Steam 
Laundry, Lexington, Ky. 

"The girl from up there" says there 
isn't a collar, cuff or shirt-front laun- 
dered anywhere in the country that can 
compare with our laundry work. The 
color and finish are superb, and they 
always give genuine satisfaction to our 
patrons. Ladies' shirtwaists are also 
laundered in a manner that makes them 
look like new, and the color is preserved 
longer than by having them done by any 
other method. — Star Laundry, Lansing. 

Slightly disabled. A man with badly 
laundered linen always feels as though 
he owed an explanation and an apology 
to all mankind. Our customers never 
feel that way. We have every modern 
device that is necessary to do the very 
best work, and our employees are the 
most skillful money can hire. Let us 
attend to your laundry and your linen 
will never be in an apologetic condition. 
— Lone Star Laundry, Denison, Texas. 

The luxury of linen laundered shirts 
is yours at small cost if you patronize 
the Cascade Laundry, for there nothing 
is turned out in any other way but the 
right one. Our facilities for thoroughly 
cleansing and properly ironing shirts, 
collars and cuffs for gentlemen are un- 
exceptionable, while ladies cannot fail 
to be pleased with the skill we display 
in doing up the most delicately trimmed 
underwear, shirts, etc. — Cascade Steam 
Laundry, Tacoma, Wash. 

It's all in the laundry. — When your 
linen isn't just right it is noticeable. 
There's something lacking that can't be 
made up by the finest outer garments. 
Send us your laundry this week and 
we'll show you the difference between 
correct Troy domestic .finish and the 
ordinary. We have made this a study 
and equipped our plant to produce the 
best results. That we excel in high class 
laundry work is recognized by the best 
dressers in Columbus. — Troy Laundry, 
Columbus, Ohio. 

We'll wash for you. When we get 
through with your clothes, they will look 
pure and white and will not be injured 
in the least as we use no chemicals. Our 
price for family washing is very low: 
five cents a pound, rough dry, starching 
all pieces to be starched and ironing 
the bed and table linen, handkerchiefs 
and towels. Try us. — Westcott's Laun- 
dry, Utica, N. Y. 
NDRY 



OF SELLING PHRASES 



709 



What kind of laundry pleases you? 
The good kind of course. Easy to 
answer that question. When you send 
your soiled linen out, you want it re- 
turned perfectly cleansed, faultlessly 
ironed and free from rents. If you en- 
trust your laundry work to us, it will 
receive first that sort of treatment. Our 
way of treating garments, no matter 
how delicate the texture, pleases par- 
ticular people. — Union Laundry Com- 
pany, Albany, N. Y. 

We have opened up a new laundry 
with all the latest improved machinery 
and can guarantee first class work. A 
trial will convince you that you can get 
as good work done here as any place 
in Western Ontario. Shirts, collars and 
cuffs turned out to suit the most fas- 
tidious. Gloss or dull finish, as required. 
On Tuesday afternoons we will be 
pleased to show any visitors through 
our establishment. We make a specialty 
of family washing. All work called for 
and delivered promptly. — Hogan 8f; 
Hartt, Windsor, Ont. 

Each morning when you dress, think 
about the Home Laundry. Ask your- 
self if your linen work is as it should 
be. A man who wears fine clothes can- 
not afford to wear " fairly good " laun- 
dry work. If you find your collars 
are poorly turned, if you find they have 
saw edges, if you find them specked, 
remember that these faults have been 
overcome at the Home and that only 
high-grade work is allowed to leave the 
laundry. Every day brings new custo- 
mers who are more than pleased with 
the work. May we call for a trial pack- 
age from you? — The Home Laundry, 
Windsor, Ont. 

Light on the subject of laundering is 
what our patrons get. Many who had 
thought their laundry had reached the 
standard of excellence have had an ag- 
greeable surprise after getting a bundle 
done at " The Sanitary Laundry."— Th& 
Maine Laundry, Pueblo, Colo. 

Here's a bosom friend. — It's a pleas- 
ure, isn't it, when opening your bundle 
from the laundry, to find how white 
and neat your shirts and collars are? 
No saw edges; no tears; no holes any- 
where. Well, we give you that pleasure, 
every time. Our work is perfection. — 
Star Laundry, Lansing, Mich. 

While the clothes are in the wash the 
time can be passed in imagining how 
well the work will be done and how fine 
they will look when finished. And the 
highest flights of the imagination will 
not reach the height of perfection at- 
tained by The Troy Laundry. Our work 

LAUN 



is flawless because done by skilled hands 
under watchful eyes and expert super- 
vision. — The Troy Laundry, Ogden. 

Hard usage is what shirts get at many 
laundries. We pride ourselves in the 
care and attention each garment en- 
trusted to us receives. That's why they 
wear so well when laundered here. — Den- 
ison Steam Laundry, Denison, Tex. 

We work for a great many people 
who don't care to do their own wash- 
ing during the cold months, and when 
it gets warmer they like the arrange- 
ment so well they continue, and there 
you are. — Union Laundry, Mans-field. O. 

A pleasing bundle delivered on time. 
That is the reputation we have in laun- 
dry work. We put the best labor on 
your clothes — and insure the best 
product to our customers ! Plenty of 
time to do it right — but when we promise 
you your bundle, it will be there on time. 
— The Model Laundry, Kenton, O. 

It's the starching that makes shirts 
from the Model laundry stand hot 
weather, damp weather, any kind of 
weather so well. The shirts we do up 
keep their shape and polish the longest. 
We do all kinds of laundry work well. 
Just try our work and find out how 
really good it is. — The Model Laundry, 
Grand Forks, N. D. 

We can give you a shirt tale that 
will please you when we tell you of the 
artistic manner in which we launder your 
linen or colored shirts, vests, collars, 
cuffs. Linen laundered by us keeps 
clean longer, keeps stiff longer and looks 
like new longer than when laundered 
by any less perfect method than ours — 
and we can add, keeps from wear and 
tear longer when done at Witters' Laun- 
dry, Saginaw, Mioh. 

A little better laundry work is enough 
better to make a change worth while 
and Troy work is at least a little better 
than the second best and much better 
than the ordinary. — Troy Laundry, 
Columbus, Ohio. 

Who does your laundry? Does it 
always come back on time, and is it al- 
ways done up to your entire satisfaction? 
If not, just send it to Mason's laundry. 
We do, without any doubt, the best work 
in town, prompt in calling and prompt 
in delivering. Your laundry is something 
we pay strict attention to. Just try 
us. — Mason's Steam Laundry, Sacra- 
mento, Cal. 

Let us launder for you. The careful 
and painstaking way in which the work 
will be done will more than please you. — 
The McCufey Laundry Co., Columbus. 
DRY 



710 



ADVERTISERS CYCLOPEDIA 



On your back you never had a shirt 
better laundered than the one we re- 
turned to you last week. Didn't send 
us any? Well, that's not our fault— 
your misfortune. Try us this week and 
see the difference. We call for and de- 
liver goods, of course, and we do 'em 
up right, as you'll find after we tackle 
the first installment, which we hereby 
request. — Star Laundry, Lansing, Mich. 

Not a rival in sight anywhere when 
the linen that has been done up at the 
Cascade laundry is put in contrast with 
that laundered anywhere in Montana. 
The beauty of our laundry work makes 
us justly proud, and we feel like crow- 
ing every time we see the difference in 
our superb color and finish on the shirts, 
collars and cuffs done up by our methods 
with the linen worn by anyone in Great 
Falls. — Cascade Laundry, Great Falls. 

The habit of sending your Laundry 
work to us regularly is one which once 
contracted you'll never break away from. 
It's not a case of good laundry work one 
week, and poor the next, with us. It's 
cleanly washed and carefully ironed 
Linen 52 weeks in each year that you 
can depend upon, when we do your work. 
— Parkersburg Steam Laundry, Parkers- 
burg, W. Va. 

A sore point it is with some laundries 
to remind them of the superiority of 
our work, but we claim and reiterate 
that we do the best class of work in the 
laundry line of any establishment in 
the State, and our patrons will bear us 
out in our statement. If you bring or 
send your laundry work here you will 
be our patron always. — Mason's Steam 
Laundry, Sacramento, Cat. 

Antiseptic Laundering. This may seem 
an odd term, but it means much to you. 
You ought to know that where you send 
your laundry work absolute cleanliness 
and care in handling goods is strictly 
observed. By our special process and 
system your safety is assured. Goods 
handled here are thoroughly cleansed, 
splendidly finished and delivered to you 
in prime condition. Try us and see the 
difference. — Cascade Laundry, Sacra- 
mento, Cal. 

There's a style and finish about our 
laundry work pleasing alike to the taste 
and purse of the most carping critic. 
Taste because our work is perfect in 
finish and cleanliness and purse because 
the satisfaction is secured without de- 
struction of fabric after short use. A 
post card or phone call puts our service 
into your use. — Witters' Laundry, Sagi- 
naw, Mich. 

It's a lucky thing 'tis said, to see the 

LAUN 



new moon over your right shoulder. It's 
a lucky thing, too, for the men of this 
city that they have a laundry that they 
can depend upon to launder their linen 
in an artistic and satisfactory manner 
always — and receive it in first-class con- 
dition, faultless color and finish. — The 
American Laundry, New Bedford, Mass. 

Shirt waist insurance. The best way 
to insure long life for the pretty shirt 
waists, which are the pride of a woman's 
heart, is to send them to our laundry 
for cleansing. — Frazee's Laundry, Wash- 
ington, D. C. 

Another fine point about our laundry 
work is, that every shirt is laundered to 
fit, just as the maker intended. No 
stretching out of shape. We have starch- 
ing and ironing machinery especially 
designed for our Troy domestic finish, 
the proper finish for shirts, collars and 
cuffs, and one that lasts well, even in 
hot weather. A trial bundle will be 
appreciated. — Troy Laundry, Columbus. 

Our laundry ways are winning ways — - 
winning friends and customers, too ! 
You'll " fall into line" with the others 
when you see with your own eyes what 
fine work we do — on shirts, collars and 
cuffs, for example. Try us on yours. — 
White Star Laundry, Bangor, Me. 

Soft as velvet, yet with all the " look 
clean " and " stay clean " qualities of 
the starched shirt — that's the way our 
expert workers launder summer shirts. — 
Elliott's Steam Laundry, Grand Forks. 

Hot time. Too hot to think of trying 
to do your washing. Let us do it, and 
take all the disagreeableness off your 
hands. Then you can keep your home 
cool and comfortable. The pleasure thus 
secured is worth more to you than three 
or four times the cost of having the 
work done outside. We do it cheaply, 
well, and so that you will surely like 
it. — Louisville Towel Supply Co. 

When calling on your swell friends 
you need to have every part of your 
attire correct. There's nothing more 
noticeable than your linen. If you pat- 
ronize our laundry, your linen will al- 
ways be correct and you can depend on 
it. We call for and deliver promptly. — 
Bluff City Laundry, Council Bluffs, la. 

Our guest for the time being is what 
we consider your laundry work, and we 
treat it as such. We receive it with 
courteous appreciation. It receives the 
most careful attention while with us 
and we return it promptly and in good 
condition. Just send it here and see for 
yourself. — Crookston Steam Laundry, 
Crookston, Minn. 
DRY 



OF SELLING PHRASES 



711 



Try us with your negligee shirts or any 
article of summer wear. We will show 
you why we have the reputation of doing 
the best laundry work in Washington. — 
Frazee's Laundry, Washington, D. C. 

Well dressed men are rarely seen with 
glossy linen. They prefer the dull effect 
of the domestic finish, as it is not only 
a mark of good taste, but it saves the 
linen. We .have made the domestic finish 
a study, and the results we have obtained 
are the best evidences of our success. — 
Mrs. Spaeth's Domestic Laundry, Kansas 
City, Mo. 

You can't feel comfortable without 
good laundering. 

Trying to make a customer comfort- 
able is our aim. 

The careful laundering of fine summer 
wear is our leading specialty. 

No extra charge for the extra trouble 
we take. — Neptune Laundry, Philadel- 
phia, Pa. 

Sanitary Methods. We wish to call 
your attention to our sanitary methods. 
Patrons of this laundry may rest assured 
that everything is done in this line pos- 
sible. This important fact cannot well 
be overestimated. We use nothing but 
the finest filtered water, and our process 
thoroughly eradicates all disease germs. 
— Gardner, Stone $• Co., Troy, N. Y. 

We launder everything from a hand- 
kerchief to a circus tent, but we make 
a specialty of collars, cuffs and shirts. 
Our shirt bosoms are elastic and war- 
ranted not to crack. In collars and cuffs 
we give you whatever finish you desire, 
but if your linen is of good quality and 
in good repair ask for our Velvet Elastic 
Domestic Finish, now the rage in all 
leading American cities, and be fault- 
lessly dressed. — Parisian Laundry Co., 
Hamilton, Ont. 

Four Cents a Pound for Family Wash. 
We are equipped with the most modern 
and up-to-date machinery and methods, 
and are qualified to do the work not only 
cheaper, but much better, than any one 
else in the business. The economy of 
having this laundry do your work is 
fully established by an inquiry of those 
for whom we are doing work. We can 
convince you on a single trial order. 
Telephone us and our wagon will serve 
you promptly. — Louisville Towel Supply 
Co., Louisville, Ky. 

Your Laundry will please you if it is 
done at the Iowa Steam Laundry. — Iowa 
Steam Laundry, Ottumwa, la. 

We do mending and sew on buttons 
free. Notice the finish, color, style, fit 
and length of time your linen wears. 
You will find that in these points and 

LAU 



many others we always lead. Let us 
show you this week. — National Laundry, 
Great Falls, Mont. 

A fastidious man pays as much atten- 
tion to the laundering of his linen as 
to the buying of it. That's why he pat- 
ronizes the Salem Steam Laundry. This 
is the only place to send good linen. It 
wears longer and looks better when we 
do the work. You can prove this for 
yourself. — Salem Steam Laundry, Salem. 

Our laundry service is a great co- 
operative plan worked on to perfection, 
where all are treated upon common level. 
The servant question is settled, as far 
as the laundering work of your home is 
concerned. You have absolutely nothing 
to do but pack your laundry and give 
instructions as to how it is to be done. 
We'll do the rest and return it just as 
directed. Ask us to call and talk it 
over. — Morey-LaRue Laundry Co., 
Newark, N. J. 

Laundering which wins. That's the 
Blakely sort. It's built us up from al- 
most no business at all to the largest 
laundry hereabouts, and one of the most 
up-to-date in this country. Brains, the 
" know how," and keep-at-itiveness are 
responsible for the result which good 
dressers prefer. You don't know just 
how good your linen can be made to 
appear until you've sent us a bundle. 
Or shall we call for it? — Blakely Laun- 
dry, Trenton, N . J. 

Shirts that are torn and frayed by 
careless handling would last much 
longer if sent to us to launder. We 
have made a long study of laundry work 
and give results that defy competition. 
Crown Laundry, Co., Montreal, Can. 

Who does your laundry ? Does it al- 
ways come back on time? Is every piece 
white and nice? Is it ever without spot 
or blemish — is it just as splendid as 
you could ask for? There are never 
any disappointments at The Capital City 
Laundry. — Capital City Laundry, Colum- 
bus, Ohio. 

The superiority of our laundry work 
is seen in every piece we launder. Our 
entire process is so superior to other 
methods that the finish, the color and 
the length of life of every article laun- 
dered by us attest this fact. — Riverside 
Steam Laundry, Janesville, Wis. 

We have the laundry business right at 
our finger tips, the result of experience 
and painstaking work and study. We 
know that a piece of linen laundered 
by us will be done better and more satis- 
factory than by anyone else. But don't 
take our word — ask any of our cus- 
tomers. — Greenwald's Laundry, Bay City. 
NDRY 



712 



ADVERTISERS CYCLOPEDIA 



The work is clean and white as a 
baby's innocence and tinted exquisitely 
as the dawning light. Common sense 
materials make gentle washing — a mild 
process for dainty linen. — Janesville 
Steam Laundry Co., Janesville, Wis. 

The only hot air about our establish- 
ment is in our drying machine. None of 
it gets into our advertisements. — Blakely 
Laundry, Trenton, N. J. 

We keep abreast of laundry Improve- 
ments. Every facility which is devised 
for the betterment of the work we in- 
stall in our laundry. We are constantly 
adding new devices, improved methods, 
doing even the littlest things which will 
help toward the advancement of the 
business. It's only by constant study 
and watchfulness that anything or any 
business can improve itself, and the ut- 
most scrutiny along all lines is exer- 
cised in the conduct of the Blakely 
laundry. Do you wonder that we lead? 
' — Blakely Laundry, Trenton, N. J. 

Our popularity is demonstrated by the 
great number of bundles we handle each 
day. Each garment receives the care- 
ful attention of experienced and com- 
petent workmen. — Denison Steam Laun- 
dry, Denison, Tex. 

Bestowing care on all goods, fine and 
course, sent here for laundering — in the 
washing, ironing, folding, wrapping and 
delivering — in fact, everything that would 
in any way tend to improve our work 
and make it more than satisfactory, is 
the plan followed at The Troy Laundry, 
Bingliamton, N. Y. 

Good laundering — the kind we do — is 
a science. It has taken us many years 
to learn what we know about it. Send 
us your laundry and judge for yourself. 
— Cascade Laundry, Sacramento, Cal. 

Good laundry work tells its own story. 
We have a reputation for turning out 
high grade work. Our customers praise 
our work because we do it well. We 
do the best. Remember, if you leave 
your order with us you are sure of 
prompt service and satisfaction. One 
trial will convince you that our laundry 
ought to be your laundry. — New Bedford 
Laundry, New Bedford. 

The beau ideal of fine laundry work 
is' the linen that is laundered at the Cas- 
cade Laundry. It is the acme of beauty 
in color and fine domestic finish and 
looks as good as new when it is sent 
home to you. We will not be rivaled 
by anyone in this line, and keep in the 
lead in every new and improved method. 
• — The Cascade Steam Laundry, Great 
Falls, Mont. 



Is there anything more pleasing than 
excellent laundry work? The smartest 
dressers in town are giving us their 
work. We want your laundry bundle. — 
Nonpareil Laundry, New Haven, Conn. 

If the tale of a shirt could be told in 
these few lines, and the operations 
through which it goes be explained, and 
every thoughtful man could and would 
read it, we'd not have half enough room 
in this big laundry, nor half enough ma- 
chines, to handle the business. Send us 
a dress shirt, for a trial, and let that 
tell its own tale. — Davis Laundry, Roch- 
ester, N. Y. 

Attractive laundry work has a charm 
of its own aside from a pleasing per- 
sonality. That it why work done by our 
laundry has so many . admirers. The 
simple reason is that we "know how" to 
do the work properly, and furthermore 
we do it. We take the trouble to do it 
right. Lots of people know how to do 
a thing, but they haven't pride enough 
to do it properly. We are not that kind. 
— Winer's Laundry, Saginaw, Mich. 

Best possible laundering can only be 
gotten where best possible facilities 
abound for producing it. No laundry 
can do best work unless fitted for it. 
And mighty few laundries are thus 
fitted. We don't want to brag, but fair- 
ness to our plant compels us to say that 
no laundry on earth is better fitted for 
producing perfect work than ours. 
The proof's in the laundering. — Am. 
Palace Laundry, Buffalo, N. Y. 

A trial convinces. Those who have 
tried our laundry work say it is without 
equal in this vicinity. We have studied 
the weak points of other laundries and 
made them our strongest points. We 
use a special soap for colored goods 
that does not fade them. We use a 
special soap for white goods that does 
not rot them. In every department our 
work is guaranteed perfect? May we 
have a trial from you? Phone us. — 
Salem Laundry Co., Salem, Ore. 

Vestless comfort. Let us do your 
summer shirts on our Press Machine and 
you will not be forced to wear a vest 
these hot, sultry days. In fact, you 
will look better without one. This 
method of ironing gives a beautiful sur- 
face to the linen and the bosom stands 
out so as to give a cool, natty appear- 
ance. The neckband stands up and fits 
the neck, and with one of our summer 
laundered collars adjusted, Old Sol's 
best efforts will cause you no discom- 
fort. A white wagon only can deliver 
this work. — Iowa Steam Laundry Co., 
Ottumwa. Iowa. 



LAUNDRY 



OF SELLING PHRASES 



713 



LEATHER GOODS 



Strap handle envelope bags made of 
walrus grain leather in smart, dull colors 
with gilt snap buttons and moire lining. 
There are three roomy compartments be- 
side the riveted inside frame and the fin- 
ish throughout is high grade. Under 
the flap are two pockets which hold a 
tiny mirror and a convenient tablet 
and pencil for one's shopping list. No 
envelope bag sold this season has had 
more snap and style at such a little 
price. — Frederick Loeser $ Co., Brook- 
lyn, N. Y. 

Neat knick-knacks in leather. Won- 
derful values for quick riddance. There 
is nothing the matter with these goods, 
except that they have been in stock 
longer than we allow any goods to re- 
main here. If you are thinking of mak- 
ing some neat little birthday present, or 
you just happen to need one of these 
handsome little specials, or, indeed, if 
you are wise enough to thing of the pres- 
ents that you can provide by buying at 
this sale and laying away — this will be 
an opportunity that you cannot help 
appreciate. — Abraham $■ Straus, Brook- 
lyn, N. Y. 

An exposition of fashions in wrist and 
automobile bags. Fashion extends her 
dominion even to leather goods — telling 
her devotees what they shall carry as 
well as what they shall wear. Our win- 
dow is a revelation of her latest dicta 
regarding wrist bags and automobile 
bags, and will also familiarize you with 
many other useful and ornamental ob- 
jects which help to make up the largest 
stock of small leather goods with which 
we have ever ushered in a season. — Henry 
Likly $ Co., Rochester, N. Y. 

A particularly smart, dressy bag of 
black or brown alligator grain leather, 
ten inches long, with strap handle, but- 
toned flap, three roomy pockets and a 
good sized inside purse. The interest- 
ing feature is a dainty little watch face 
peeping from its round opening, which, 
upon closer inspection, proves to be not 
a watch at all, but a vanity outfit, with 
mirror and tiny powder puff compactly 
tucked away in the watch case. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 

A manufacturer got tired keeping 
these pocketbooks — good as they are — in 
his stock. He accepted our offer — a very 
low one — for the lot; and we offer the 

LEATHE 



splendid resultant bargain to-day, s to 
women who prefer the handy pocket- 
book to the various kinds of bags now 
so much used. — Wanamaker, New York. 

A Remarkable Round-Up of Wo- 
men's Fine Leather Bags. — Some of this 
large collection of women's bags came 
from a manufacturer of fine goods, 
some from our own stock. All are 
priced in a way that bears no relation 
either to value or former prices. The 
woman who wants a handsome bag will 
find it difficult to avoid discovering 
the precise style she wants, among the 
dozens of kinds represented. — Simpson 
Craivford Co., New York. 

None over two-thirds of the old price 
and numbers at half price. Aristocratic, 
beautiful leather bags at the price of 
the more commonplace sorts. Odds of 
our own and thirty pieces left from a 
prominent maker's sample line. You 
can count on their being extra fine; 
grips in walrus, cowhide, English frame 
and Oxford shapes. — Gimbel Brothers, 
Philadelphia, Pa. 

Do you ride horseback? We are show- 
ing an unusually varied assortment of 
Whitman and English riding saddles for 
ladies astride and gentlemen. These 
saddles are made of the finest pig- 
leather, best style and finish that have 
ever been brought to this market. There 
is such a thing as fitting a saddle to a 
horse, just as you fit a hat to a man. If 
a saddle is easy on the horse and the 
rider and has the style, finish and lasting- 
ness, then it is a perfect saddle. — Alfred 
Cornish, Omaha, Neb. 

Our innovation trunks and wardrobe 
requisites are well known. But the 
trouser hanger is our newest pet, and 
is the only thing for trousers over which 
the best tailors ever became enthusi- 
astic. When a swell tailor in New York 
or London approves with enthusiasm 
anything for hanging trousers, the article 
has passed the crucial test. — Innovation 
Trunk Co., New York. 

Pretty leather bags. Our stock of 
stylish, high grade and medium priced 
leather bags is larger and better than 
ever before. All styles and materials 
are represented, and in order to reduce 
our immense stock of leather bags we 
make the following price reductions. — 
The Palace, Spokane, Wash. 
R GOODS 



714 



ADVERTISERS CYCLOPEDIA 



Parisian handbags — below value. Nov- 
elty bags — bead trimmed. Dainty little 
things just large enough to hold a purse, 
card case and handkerchief. A purchase 
on which our buyer got a special price 
concession to your very good advantage. 
— The T. Eaton Co.. Winnipeg. Can. 

We want to close out our entire line 
of leather bags, so we have divided the 
whole stock into two lots, at greatly re- 
duced prices. If you are in need of a 
bag you would be foolish if you did not 
give us an opportunity to show you what 
we are offering. Below we merely quote 
prices; no room for description. — The 
Wonder Dept. Store, Spokane, Wash. 

Stuck in the mud. It's hard to get 
out of the mud, isn't it? Well, if you 
put your money into a poor harness, 
you'll feel as if you were always " stuck 
in the mud." In buying a harness, it 
pays to be sure what you are getting. 
Perfect workmanship and perfect ma- 
terial make a combination which cannot 
help but please every one. — C. F. Cush- 
ing, New Bedford, Mass. 

Fitting harness. Could anyone know 
better than Studebaker what kind of 
harness should go with a carriage? There 
has been such a great field in New York 
for a real harness store that we've put 
one in. It is a store where you can get 
any kind of good harness; get advice 
about the right kind of harness to go 
with any vehicle, and get it fitted to your 
horse so he will be comfortable and at 
his very best to do his best. — Studebaker 
Bros. Co., New York. 

Crush belts of the popular suede, and 
other pretty styles of leather belts for 
summer gowns, at prices representing 
about half values; including some 
straightout reductions. — Wanamaker's, 
New York. 

A practical fad. The use of wrist 
bags by women. They're a great con- 
venience, and, as we show them here, are 
very ornamental. — Jud S. Newing, Bing- 
hamton, N. Y. 

Very attractive styles and splendid 
values. You'll find in this new showing 
very many styles that are exclusive with 
Rike's. You'll really be surprised — as 
we are — how little money will buy a rich 
looking bag. Here are leather bags in 
the best leathers, walrus and seal, some 
containing purses alone, others contain- 
ing purse, card case and smelling salts 
bottle, some have the braided handles, 
some the strap, and some have the 
Vienna handle, which is the latest in stiff 
handles. — Bike's, Dayton, Ohio. 

Loeser leadership in leather goods is 
unquestioned — has long been so. The 

LEATHER 



finest foreign products are here — dozens 
and dozens of exclusive styles that in 
beauty of coloring, in originality of de- 
sign and in exquisite finish show their 
aristocracy. But American workers in 
leather are doing wonders, too, and many 
of the most expensive pieces have been 
reproduced so perfectly that they can 
hardly be told apart — yet the prices are 
perhaps only a third of the imported 
goods. — Fred Loeser S[ Co., Brooklyn. 

New wits always trying and striving 
for fresh ideas to catch the popular 
fancy have wrought prettier than ever. 
The leathers have taken on a softer, 
mellower, daintier finish; shapes show 
in various original forms — artistic, prac- 
tical handles help out the novelty 
touches, fittings and linings lend them- 
selves to the deft grace of the designers. 
Our bag stock is cosmopolitan — a convo- 
cation from Paris, Vienna, Berlin, Lon- 
don, Nuremburg, Darmstadt, New York, 
Philadelphia. — Chamberlin - Johnson- 
DuBose Co., Atlanta, Qa. 

The Sun Never Sets on the Stallman 
dresser trunk — made in Columbus, it is 
bought and used in every quarter of the 
civilized world. Such a record could 
not be achieved without merit. The 
merits of this wonderful Dresser Trunk 
are recognized and appreciated at home 
and abroad. Your home is not complete 
without one. — Stallman Trunk Factory, 
Columbus, Ohio. 

Suit Cases All of Genuine Leather. 
To careless folks, suit cases are merely 
pieces of leather stretched over a frame. 
Perhaps we are over careful, but in 
buying them we always look on the in- 
side, that we may know how long the 
Suit Case will last when subjected to 
the rough usage of travel. Perhaps 
that's why this department is so popular. 
Suit cases are all made on the same style, 
some better than others, however. In 
this one you will find exceptionally good 
value. It is made of buffed cowhide, 
on a steel frame with heavy sole leather 
corners, brass lock and clamps. It is a 
good suit case. From the outside it 
looks well and on the inside shows good 
construction. — Jones Dry Goods Co., 
Kansas City, Mo. 

Traveling bags! More than one hun- 
dred different kinds of the finest " grips " 
or traveling bags made are carried in this 
leather goods section — genuine seal, wal- 
rus, sea bear, alligator and cowhide 
leather articles in black, tan and brown. 
Surely the most critical traveler will have 
no trouble to find "just the thing" in 
such a line. — The Harris-Emery Com- 
pany, Des Moines, Iowa. 
GOODS 



OF SELLING PHRASES 



715 



Everything that a tourist or traveller 
has any use for is included in this sale 
of samples of leather goods. Also the 
greatest collection of shopping bags ever 
shown in one sale; a sale that comes 
once each year, when we take over the 
entire sample lines of two of the big- 
gest makers and importers. — Adams Dry 
Goods Co., New York. 

Her air of distinction is the envy of all 
women. Wears English leather goods, 
fashioned with American taste. Her 
belts, buckles, handbag, stock, fob, para- 
sol and gloves have the full prestige of 
fashionable European approval. Your 
monogram buckle all ready with lat- 
est Paris shape crushable kid or suede 
belt — in all the fashionable Parisian col- 
ors and stripes. — Mark Cross Co., New 
York. 

Artistic Leather Chain Purses. At 
last Dame Fashion has devised a purse 
that not only has plenty of style — but 
is sensible as well. With this chain purse 
— you no longer run the risk of leaving 
your purse when you go shopping. — 
Feagan's, Joliet, III. 

Dainty new wrist bags for the purse, 
the handkerchief, the smelling salts — ■ 
the dozen other knick-knacks that a wo- 
man would carry in her pocket, if she 
had one. In leathers, in mountings, in 
shapes, the present collection of wrist 
bags offers many new, attractive styles 
that women will like. — Wanamakefs, 
New York. 

Talk — Talk — Talk — goodness, you'd 
throw up your hands if we tried to men- 
tion half the pretty things here in 
leather. Among these you're sure to find 
something that's just what you've been 
waiting for. — Hale's, Los Angeles, Cal. 

Leather goods for men. If you want 
first pick from the finest stock of leather 
goods ever shown in this vicinity, you 
will come promptly — for the exclusive 
pieces that cannot be duplicated inside 
of a month or so are always the ones to 
go first. You will be surprised at the 
little prices as well as the variety, too. — 
Abraham <§• Straus, Brooklyn, N. Y. 

Loeser leadership in leather goods has 
been demonstrated many times. Now 
once more it is marked by a sale vast 
in magnitude and remarkable in low 
pricing. A full stock is concerned, rang- 
ing from the daintiest of purses to the 
handsomest of suit cases. Styles are 
the newest and the best that can be 
found anywhere to-day at full prices. 
The quality of the leather used and the 
character of the workmanship are in 
every case reliable. — Frederick Loeser $• 
Co., Brooklyn, N. Y. 

LEATHE 



Another lot of these good looking gen- 
uine walrus traveling bags, which the 
maker has let us have to sell at the little 
price. Everybody will be glad of the 
chance. The bags are in the deep ox- 
ford club shape, extra wide at the bot- 
tom and are lined with leather, with in- 
side pockets. Splendid workmanship in- 
side and out, a strong handle and hand- 
some nickel trimmings complete a trav- 
eling bag that cannot be matched in good 
looks, good service and convenience in 
greater New York at the price. — F. 
Loeser fy Co., Brooklyn, N. Y. 

Alligator bags ! Some of the most 
luxurious horn-back alligator bags and 
novelties we've ever seen are being shown 
just now in the east aisle here. The 
line includes everything from the horn- 
back alligator purses and strap-back 
chatelaines to large grips, ink wells, etc. 
They're too new and novel to be de- 
scribed. Come and see them, if you are 
a beauty lover. Everything in the line 
ready made to our order and you'll not 
see such effective novelties anywhere 
else. — The Harris-Emery Company, Des 
Moines, Iowa. 

Leather novelties, imported and do- 
mestic makes. A display of dainty card 
cases, pocketbooks, vanity bags, hand- 
bags and a multitude of other leather- 
ings that will interest every woman. 
Many of the pieces are individual, and 
there is but one of a kind. All of these 
were made expressly for us, and the en- 
tire representation makes a display that 
is quite without equal anywhere in this 
borough. Among the new things to be 
seen is an envelope purse, in highly pol- 
ished calf and dull beaver, lined with fine 
enameled leather; the inside is a trifle 
wider than usual and fitted with an in- 
side purse of morocco. The colors are 
green, Havana, olive, gray leather, tan 
leather, tan, red and black. — Abraham 
fy~ Straus, Brooklyn, N. Y. 

The woman who is thinking of buying 
a purse or handbag should make an early 
visit to this store to-day. We place on 
sale 100 high grade leather finger belt 
and hand purses and bags at a mere 
fraction of their real worth. It's a 
drummer's sample line selected to repre- 
sent the stock of a prominent manufac- 
turer and which we procured at a very 
little price. There are 100 in the lot 
and no two are alike — 100 of the hand- 
somest and best purses and bags you've 
ever had the opportunity to buy, and 
never at these prices. We can't im- 
press upon you too strongly the advisa- 
bility of an early inspection of these ex- 
clusive leather novelties to-day. — L. Ein- 
stein $ Co., Fresno, Cal. 
R GOODS 



716 



ADVERTISERS CYCLOPEDIA 



Practical, serviceable, handsome arti- 
cles that are part and parcel of every 
man's daily life. Things he has recourse 
to often — that bespeak his position as 
does a dress-suit case in traveling. — John 
Wanamaker, New York, N. Y. 

Leather traveling cases at one-third to 
one-half less than regular prices. About 
as handy a combination of necessary 
toilet articles as could be imagined. 
Some are more elaborately fitted than 
others. They are fitted with comb, hair 
brush, tooth brush, tooth brush case, 
soap case. The more elaborate ones 
have in addition nail scissors, nail files, 
tooth powder case, etc. Rosewood, ma- 
ple and ebony finish. The cases are of 
fine grained black leather. They have 
been reduced one-third to one-half. — ■ 
Weinstock, Lubin Co., Sacramento, Cal. 

Christmas leather goods and belts. All 
the newest novelties and latest approved 
styles in fine leather goods will be found 
in this great Christmas collection. We 
import them direct ourselves and are 
thus enabled to sell them at much less 
than other stores not so favored with 
buying power. Christmas gifts may be 
quickly and advantageously selected from 
these. — Thos. C. Watkins, Hamilton. 

Bags of every description to please all 
kinds of people will be found here at 
any time you care to call. The greatest 
care has been shown in the selection of 
leathers and the dressing of them. All 
bags are constructed along approved and 
tested lines, and are made especially for 
particular people. — Standard Trunk Co., 
Detroit, Mich. 

Leather bags 1-4 off. Stock-righting 
is necessary. Before inventory out go 
all our best leather bags, all shapes, all 
sizes, all leathers, all colors — at 25 per 
cent, below regular marked prices. No 
left-overs are here, every bag is new this 
season; hasn't been in the house over six 
weeks; included are several fine opera 
bags and gold mesh purses. Values be- 
tween $7.50 and $20— one-fourth less for 
any you desire. — Coulter Dry Goods Co., 
Los Angeles, Cal. 

If we could use the whole front of the 
store we could make a display of bags, 
trunks and suit cases that would amaze 
even those who are familiar with the 
Hudson stock. We buy these things in 
tremendous quantities, and that we se- 
cure an unusually low price is proven 
by the fact that other stores are asking 
almost 20 per cent, more for the same 
identical brands. They come in a great 
variety of styles, and the prices range 
from the lowest a reliable trunk, suit 
case or bag can be sold up to the cost- 

LEATHER 



liest kind of leathers. — The J. L. Hud- 
son Co., Detroit, Mich. 

Just what you need. One, two or 
three suit cases are handy things to have 
about the house and all will be needed 
sometime. We sell a good suit case as 
low as $3.50, a most excellent one, sole 
leather, linen lined, swing handle, pol- 
ished brass trimmings, smooth easy 
working lock for $5.50. Big stock of 
trunks and bags. — Hunter Trunk and 
Bag Co. Hartford, Conn. 

Grand display of leather goods. Our 
assortment is very large and variety and 
style unequaled in Trenton. Never was 
better goods shown for the money asked 
and careful buyers can find the good- 
ness and reliability that they expect, 
whether they invest in the genuine leath- 
ers or the less expensive kind. — Kauf- 
man's, Trenton, N. J. 

Have you been thinking of a new suit 
case? $7.50 suit case values for $5. Ex- 
amine them point by point and see; the 
fine cowhide leather with reinforced sole 
leather corners and stitched edge; the 
light, strong steel frame, the snappy fin- 
ish inside and out, the fine quality linen 
lining and shirt flap, the handsome brass 
lock and stout handle. Some have out- 
side straps, specially convenient for 
carrying umbrellas ; some have brass snap 
catches to match the lock. Sizes 22, 24 
and 26 inch. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

Gift articles of leather. Immense 
showing and great values. So broad a 
stock that you will find it not only along 
the Thoroughfare in splendid display, 
but also in a special space in the base- 
ment store. So fine a stock that you will 
note especially the unusually perfect 
workmanship and the quality of the 
leathers and the daintiness of every 
point of trimming and finishing. So 
low priced a stock that we believe even 
leather articles of indifferent quality 
cannot be matched for as little. We 
have given some details worth reading. 
But better still is a survey of the stocks 
themselves. — Frederick Loeser 6/; Co., 
Brooklyn, N. Y. * 

Hundreds of puzzled folk are to stop 
before the counters where we show all 
that is new from the shops of the 
leather workers. Few are to pass on 
without opening their purses, for here 
are pocketbooks, handbags, card cases, 
more enticing things than we could de- 
scribe in an hour. With something 
among them all to suit the purpose and 
the sum you wish to spend. — The Stone, 
Fisher Co., Tacoma, Wash. 
GOODS 



OF SELLING PHRASES 



717 



LINEN 



The January sale of linens continues 
merrily. Quality and unrivaled values 
are the keynotes that will make this sale 
the greatest linen event in our history. 
Housekeepers and hotelkeepers should 
investigate the great savings we've made 
possible. Laying in a full year's supply 
now at our prices will be a splendid in- 
vestment. Linens have gone up and are 
going still higher, but our orders were 
placed before prices advanced. Come 
to-morrow and examine the qualities, then 
read the price ticket's saving story. — 
Thomas C. Watkins, Hamilton, Can. 

More news from the house furnishing 
linens. More news from the white sale. 
Better do your buying at the earliest — 
many lots of goods secured for the white 
sale can't be duplicated for nowhere near 
the prices paid, not again this season, 
and we doubt if it can be done any 
time in the near future. Suppose you 
come for these to-morrow — it will pay. 
—8. P. Dunham <£■ Co., Trenton, N. J. 

January sale of good linens. The ad- 
vance in the price of linens has not af- 
fected our annual sale, because provisions 
were made for this sale long ago by 
keen foresight on the part of our or- 
ganization. All housekeeping and hotel 
linens and bedspreads — extensive stocks 
— are greatly reduced from regular 
prices, making this a rare opportunity 
for purchasing. Our fine Scotch and 
Irish satin damask pattern tablecloths 
are prominent features of this important 
event. — Crow $ Whitmarsh, Cleveland. 

Wonderful offerings of sterling char- 
acter. The enormous quantities of lin- 
ens that went out of the store last week 
in no wise spoiled the assortments we 
spread before you again this morning. 
The supplies for this white sale were 
gathered to last through a month of 
swift selling. And we've a good sized 
fortune running well into five figures in- 
vested in linens that will be brought 
down fresh every day from the stock 
rooms. Come and see the linens — then 
you'll realize better what these low prices 
mean. — The J. L. Hudson Co., Detroit, 
Mich. 

Good linens reduced. Re-pricing in 
the linen department is most effectively 
done — as these specials prove. Depend- 
able qualities, all these linens — the ac- 
cumulated odd lots from our busy holi- 
day season. Not possible to tell you of 

LIN 



all the items — a few will suffice. — The 
Mills Dry Goods Co., Topeka, Kan. 

Gifts for the housekeeper's Christmas. 
Fancy linens. An unusually large stock 
of fancy linens has been gathered for 
the holiday season. Beautiful qualities, 
dainty patterns and perfect workman- 
ship in each and every piece. Many lots 
were secured in special purchases and 
represent exceptional value-giving. A 
most satisfactory selection may be made 
here for the the housekeeper. — Stanley, 
Mills <Jf Co., Ltd., Hamilton, Can. 

Holiday linens — nicely boxed. No 
housekeeper ever had too many linens; 
and here there is nothing that a woman 
will prize more. You rarely ever heard 
of a bride exchanging presents of linen. 
We have prepared more liberally than 
ever for the great holiday demand for 
these goods. There are some extra 
good values among them, too, notwith- 
standing the increased price of the raw 
materials. See the handsome circular 
designs for round tables; they are very 
attractive. We are in a position to give 
you values never before heard of. We 
have been preparing for this great holi- 
day sale for months, and manufacturers 
have not disappointed us. Our stock is 
filled to overflowing with new and choice 
bargains. — Wren's, Springfield, Ohio. 

Embroidered linens. These are men- 
tioned for the benefit of the woman who 
finds another piece or two of fancy linen 
necessary to complete the dress of the 
Thanksgiving table. Finished pieces are 
shown in the most exquisite hand em- 
broidery on fine linen from Austria, 
Japan or Ireland. Each done in the pe- 
culiar style characteristic of its na- 
tionality. Many exquisite drawnwork 
pieces are also shown from Japan. — The 
Crescent, Spokane, Wash. 

Irish linens, in our annual February 
sale (two floors up). Ireland, with its 
peculiar facilities for bleaching, has 
given to the world linens which can hardly 
be surpassed for durability and soft, 
silky appearance. We are carrying in 
all sizes a large number of the " Old 
Bleach " sheetings and towels, which are 
entirely dependent upon the old fash- 
ioned method of grass bleaching — and 
this, under the rare atmosphere of Ire- 
land, is conducive to the very best re- 
sults.— The Scott Dry Goods Co., Cleve- 
land, Ohio. 
EN 



718 



ADVERTISERS CYCLOPEDIA 



The most successful sale of linens we 
have ever had, mostly all of the great 
values that were given in last week's 
sale will be offered again this week and 
many more specials will be included; we 
haven't space to mention them here, but 
the three following items will serve as 
examples of the splendid values. — Geo. 
B. Peck, Kansas City, Mo. 

Until the last winter article is closed 
out this half-price clearance will con- 
tinue. Many of the garments concerned 
are eminently suitable for spring — espe- 
cially the staple styles in black, which 
are proper all the year round. This is 
an exceptional opportunity to supply 
both present and future needs — the aver- 
age saving in all departments is one-half. 
—Philipsborn, Washington, D. C. 

Go to the linen department of any 
store and you can safely stop there and 
form your opinion of the whole estab- 
lishment. We can safely permit you to 
judge this store by its linens. Since the 
oldest housekeeper hereabouts can re- 
member, this store has been noted for 
its linens. If ever you find a hint of 
cotton in linen bought here, you would 
make us firm friends of yours by report- 
ing same and returning goods. This 
has been the watchword of this store as 
long ago as this store had its beginning, 
and never has there been a time when 
linen buying could be better done here 
than right now. — 8. P. Dunham <$; Co., 
Trenton, N. J. 

In order to introduce our linen de- 
partment which has just been added 
since moving into new quarters, we will 
on Monday morning, September 18th, 
have a linen opening, on which day we 
quote some specially low prices which 
will be of great interest to smart house- 
keepers. Look these over. — A. G. Doug- 
lass Co., Columbia, 8. C. 

Linens That Are Linens. — Table lin- 
ens, shirtwaist linens, dress linens. Ab- 
solute security and satisfaction are yours 
when buying linens here, because there 
is never the disappointment that comes 
when cotton baseness is revealed at the 
laundering time. The linens we sell im- 
prove in the washing. — C. Cohn, San 
Bernardino, Cal. 

When beautiful linen in fine and pop- 
ular weave can be had for 15 l-2c. un- 
der regular selling price, it's time to 
hustle for it. So women thought yes- 
terday — and how pleased they were with 
it. If yesterday's rate of selling keeps 
up to-day late comers are sure to be 
disappointed. Yes, it's a trifle heavier 
than batiste weight and is thirty inches 
wide. — Wanamaker's, Philadelphia, Pa. 

LI 



Tons upon tons of fine and service- 
able linens; thousands of ready-made 
sheets and pillow cases; great stacks of 
bedspreads; case after case of muslins 
and sheetings, besides the great quantity 
of fancy linens, will again characterize 
our linen and muslin sale to-morrow. 
We have had a week of marvelous sell- 
ing and we shall commence our second 
week of selling with still greater attrac- 
tions than ever. — H. 8. Barney Co., Sche- 
nectady, N. Y. 

Never Too Many Linens. Almost the 
first thing a woman asks for when in- 
specting a new house is: Where is the 
linen closet? 

And the larger it is the better she 
likes the house. 

You might as well give in to it, Mr. 
Husband — let your wife buy all the lin- 
ens she wants, for they are a good in- 
vestment. 

One of the famous old linen mer- 
chants said only recently to our linen 
manager: " My boy, I am glad that your 
house took the stand it did for all linen, 
and that you are sticking to it; it is 
the only honest thing to do." — Wana- 
maker's, Philadelphia. 

Household Linens. Just now there's 
a particularly good chance to get long 
tablecloths, for festive occasions, at 
prices considerably lower than usual. 
Perhaps this is true more particularly 
of the better qualities than of the ord- 
inary sorts; but in the average family 
the long cloth is used upon occasions 
when the housewife wants her table to 
look its best, and not so frequently but 
what most people can afford a good one. 
— The William Taylor 8 on <§• Co., Cleve- 
land, O. 

Every housekeeper knows her own 
trouble in securing towelings, spreads 
and all those linen accessories to home 
comfort in the right quality and at the 
proper price. This is the niche where 
our department fits to perfection. — Joel 
Gutman fy Co., Baltimore, Md. 

Dependable linens at cut prices, too. 
Linens, like diamonds, have to be bought 
on faith unless you are an expert. The 
good appearance often comes out in the 
wash. At Loeser's you get the facts — 
linens that will wash and wear just as 
represented. — Frederick Loeser $• Co., 
Brooklyn, N. Y. 

A Wonderful Showing of Linens. — 
More women are daily adopting the rules 
set a long time ago by some farsighted 
wise ones that when the best linens are 
needed the Linen Store is the place to 
get them. Prove it for yourself to-mor- 
row. — Clark <f- Stevens, Baltimore, Md. 
NEN 



OF SELLING PHRASES 



71 



Linens that the fire came near but 
didn't touch — just near enough for 
Freund, Friese & Co. to call them " dam- 
aged." But where the " damage " is, 
neither you nor we can tell. Perhaps its 
in the prices ! Sure, that's where it is ! 
Just see how the prices are shattered. — 
H. A. Meldrum Company, Buffalo. 

Fine Dress Linens from Irish Looms. 
— There's lustre and life in these linens 
- — real flax from Irish looms, honest tex- 
tures, staunch and sturdy weights — yet 
the price of cotton will buy any of them. 
The newspapers are telling of a tre- 
mendous advance in the price of linen — 
no need of our arguing early buying. — 
Fourqurean, Temple <§• Co., Richmond. 

No need to tell you how fashionable 
linen is. Women are wearing embroid- 
ered linen hats, carrying linen parasols. 
As for the dress — the coat, skirt, blouse, 
the whole costume is linen. What wo- 
men do want to know is, where they can 
get best kinds for lowest prices. Here. 
Undoubtedly. — Strawbridge $ Clothier, 
Philadelphia, Pa. 

As far as these Linen bargains are 
concerned, there can't be too much of a 
good thing! For we intend to have ev- 
erybody, as far as possible, share in 
these fine offerings; and you certainly 
won't quarrel with us if we make it pos- 
sible for you to get your share to-day; 
if you have put it off until now. — Wana- 
maker, New York. 

Surprising annual output of linens. 
Prices and qualities reaching beyond 
comparison. The Linen store joins hands 
with this great annual white goods event 
and presents offers that no careful 
housekeeper can afford to overlook. The 
offers are all the more notable, too, when 
one considers the present firmness of the 
linen market. These linens are of greater 
interest and value to the public than any 
previously offered. Preparations have 
been going on for months. And to-mor- 
row the greatest assemblage of practical 
things from the best foreign and do- 
mestic makers is offered at price con- 
cessions unequaled. — Frederick Loeser fy 
Co., Brooklyn, N. Y. 

We announce this linen sale with the 
assurance that the stock is well nigh 
perfect as regards assortments and 
values. Beginning in a modest way 
years ago, these sales have each year be- 
come more widely known and more 
widely patronized. This January sale 
of trustworthy linens is an event of the 
utmost significance in domestic econ- 
omy. — Mills' Store News, Topeka, Kan. 

The display of fine linens is more 
beautiful than even we believed. It is 

L! 



impossible to grasp the full significance 
of such a vast collection of exquisite 
linens by seeing the items one or two at 
a time. The full realization comes only 
when a broad presentation, such as we 
have arranged this week, groups the 
various classes of work into one large, 
continuous picture, which compels ad- 
miration from all who see it. — Wana- 
maker's, New York. 

If you housekeepers could look into 
the future linen and cotton markets you 
would buy supplies of these " domestics " 
for a year ahead; if you realized the 
qualities as storekeepers do, you would 
know these goods are great values — big 
quality for little cost — no matter what 
market changes may come. The cotton 
market is " up " to a mighty high notch 
— no doubt of that; yet we are selling 
standard grades at less than former 
prices, and at lower prices than it would 
now cost to replace these goods direct 
from the looms. — P. A. Bergman fy Co., 
Peoria, III. 

There has been a remarkable demand 
for these dainty, white dress linens, and 
we count ourselves fortunate in having 
procured such a large quantity at a price 
concession. They are light and medium 
weights, soft finished, 36 inches wide; 
ideal for shirt waists and entire suits. 
Sold by others at 50 cents a yard; our 
price, 29 cents. — Macys, New York. 

Our linens will please you because 
every item is exceptionally good and 
thoroughly honest, and because our im- 
mense selling of linens enables us to 
name the most acceptable prices. When 
these prices are again cut, as in the items 
named below, every barrier to rapid buy- 
ing has been removed. — The Boston 
Store, Los Angeles, Col. 

A Housekeepers' Sale of Linens and 
Bedspreads for the Week. — The pride of 
a housewife is her " linen closet " — a 
term that includes bedspreads, blankets 
and sheets, besides linens. This linen 
closet has a direct bearing on home com- 
fort and on her ability as a manager. 
Shrewd women plan to renew these nec- 
essaries when the prices are lowest. 
Prices are always lowest here, but this 
week we've moved them down a few 
notches, so there's no question about the 
advantage you gain. — Freimuth's, Du- 
luth, Minn. 

The kind you want at the time you 
need them most. Profits are cut out 
and even heavy losses sustained by this 
far-famed store for linens during this 
annual sale, so that all can share in our 
distribution of truly good linens at ri- 
diculously low cost. — Newman, Brook- 
lyn. 
NEN 



720 



ADVERTISERS CYCLOPEDIA 



Is your table linen " rich," " smooth," 
"heavy?" The best dining table, the 
daintiest meal, may be quite ruined by 
an unsightly tablecloth. Why shouldn't 
every family use only nice linen — they 
can afford it. Never think good pure 
linen is beyond your means. Hear this. 
" Hale's " has been within your means 
many years. Our word is yours that 
we can keep your table covered with the 
snowiest, neatest linen for less money 
than you pay chasing butterfly bargains. 
" Hale " linen never costs more, it usu- 
ally costs less. — Hale's, Los Angeles. 

An overstocked importer of fine wash 
fabrics asked us to fix a price at which 
we would take his entire surplus stock, 
which was unusually large for this late 
in the season, owing to the protracted 
cold weather. To our surprise he ac- 
cepted our very low offer, and to-day 
you can k begin sharing with us the ad- 
vantages we secured by this purchase. 
The quantity is the largest and the prices 
the lowest at which we have ever offered 
equal values, and we expect the selling to 
be brisk from the start and continue 
active till every yard has been sold. — 
Carson, Pirie, Scott $ Co., Chicago, III. 

" Quality " is the main thing in linens, 
and every yard and piece advertised here 
is of a high quality standard. Our close 
connection with the leading linen cen- 
ters of the world brings prices on pure 
linens down to those usually quoted on 
cotton mixtures. Big bargains here for 
hotel keepers and restaurant proprietors 
as well as for housewives. — Boston Store, 
Milwaukee, Wis. 

Is the key to your linen drawer or 
closet the guard of a proud store of fine 
linens? — if you are a careful house- 
keeper, it probably is. If you are an 
economical buyer you will seize every 
opportunity to add good linens to it. 
If you are a particular buyer you'll take 
this linen stock as your standard of 
calculation — if you do this faithfully we 
have no fear of the results. And you 
need have no fear of a stock that com- 
bines safety with price reductions — for 
that's true economy. Our linen chief is 
bubbling with enthusiasm over the values 
for this three weeks' sale, commencing 
to-morrow. — Chamberlain- J ohnson-Du 
Bose Co., Atlanta, Ga. 

For the best part of a year we've been 
getting ready for this sale. Our repre- 
sentatives across the water have studied 
every phase of the linen market, and at 
opportune moments have taken advan- 
tage of favorable turns and procured for 
us some of the finest linens ever im- 
ported, at such advantageous terms that 

LI 



we are enabled to offer them at prices 
far below usual sale figures. Back of 
every yard offered stands the broadest 
guarantee known. Even though your 
linen closets are overflowing, it will pay 
to buy a new supply, for this is one 
chance in a thousand to secure the high- 
est class fabrics at a mere nothing. — 
The Furst Co., Jersey City, N. J. 

Our great linen organization here and 
abroad has been preparing for this sale 
for the past year — creating new patterns, 
placing large orders with manufacturers 
under the most advantageous terms, and 
assembling a stock which leaves nothing 
of merit to be desired — nothing required 
in any of the divisions of the stock 
which is not abundantly represented by 
geat assortments of the best that have 
been produced. — Marshall Field <$f Co., 
Chicago, III. 

Linens, Table and Household. — Every 
housekeeper knows good linens when she 
sees them; every woman delights in a 
beautiful, glossy supply of it for her 
table, and rejoices in a bountiful store 
for the household. Our linen bargains 
this week afford excellent opportunity to 
secure extra good values at greatly re- 
duced prices. 

Linens are staple goods that must be 
selected with care from standard manu- 
facturers in order to insure satisfaction 
to our customers in the matter of finish 
and wear. We carry the famous Rich- 
ardson weaves, which is sufficent guar- 
antee of worth, and all those people who 
have anything to do with furnishing a 
house will be glad to know it is on these 
linens we have made the following re- 
ductions this week. — Olds, Wortman §; 
King. 

Housekeeping Linens. — The necessity 
of a copious and well-assorted supply of 
household linen to make good housekeep- 
ing possible is too obvious to require ex- 
tended comment. The source of supply 
is another matter. We've made our 
store the best source we know — we've 
demonstrated that fact sufficiently often 
for most people to know it. We sell the 
sturdy, sincere linens, that, like good 
friends, prove their staying qualities by 
the test of time and wear. — Hy singer fy 
Rosenthal, Peoria, III. 

You can replenish your linen closet 
now with better linens at a less expense 
than any other time of year. — /. Lecour 
<$• Sons, Kankakee, III. 

Substantial attractions at the linen 
counter. When we get hold of a good 
bargain in linens we are delighted to 
pass it over to our customers. — Imperial 
Dry Goods Co., Altoona, Pa. 
NEN 



OF SELLING PHRASES 



721 



For the summer home, cottage or 
camp, inexpensive linens and- bedding are 
as serviceable as your finest, while if 
damaged or lost, the cost is of no great 
moment. The linen store offers these 
suggestions — many of them are superb 
values. — Sibley, Lindsay $• Curr Co., 
Rochester, N. Y. 

It may seem strange, but nevertheless 
these linens were woven and bleached in 
Ireland and then sent 10,000 miles away 
to Japan for the drawn work. Even in 
Ireland, where labor is cheap, the work 
costs more than in Japan. These linens 
are all hemstitched and along the hem- 
stitching is a row of very finest open 
work, then comes a row of narrow open 
work, and after that, a row of finest 
open wheel work. They are of such 
superior quality and so finely drawn that 
the bargains must be apparent. — Bosen- 
baum Company, Pittsburg, Pa. 

Ask those who buy their linens here, 
and nine times out of ten they will tell 
you what we have been telling you for 
the last two or three years — namely, that 
better linens than Goldthwait's are not to 
be had at the prices. Our linen business 
is conducted along lines different from 
the general policy that is followed by 
about nine-tenths of the stores through- 
out the country. We don't know of an- 
other store in this part of Indiana that 
buys linens direct from the European 
weavers, as we do. We have seen some 
very nice linens from otner stores but 
when compared with ours they cost too 
much. We have also seen a great many 
flimsy, starch-filled linens which are 
hardly fit to be classed as linens, and 
the prices are, even when termed " spe- 
cial," generally exorbitant. We don't 
claim or even attempt to intimate that 
we are more philanthropic than any one 
else— but we do claim, and without fear 
of intelligent contradiction, that we give 
better linens for the same and less than 
you can buy them for in this or any 
other city throughout this section. No, 
we don't exclude Indianapolis — not for 
a minute, for we know, and we have been 
told by those who have bought linens in 
both cities that our linens are superior 
in both quality and beauty to any that 
they had seen at equal prices. Other 
stores may not make any more on their 
linens than we do — the selling prices may 
be compatible with the costs — but quality 
is what counts, and it stands to reason 
that through our buying direct from the 
foreign weaver we get higher qualities 
for less than nine-tenths of the stores 
have to pay the wholesalers and jobbers 
for inferior grades. But low prices and 
excellence of qualities are not all that 

LIN 



we give — now that we have moved the 
linen department to the main floor we 
carry as many linens as all the other 
stores in Marion together, and the de- 
signs are the newest and prettiest that 
have been brought out, thus affording 
you the widest variety as well as the 
fullest measure of value. — Goldthwait's 
$ Sons Co., Marion, Ind. 

Linings of a suitable texture to match 
the cloth, of a suitable shade to blend 
with the color, and of a suitable weight 
to give the right set to the dress are to 
be found in most complete assortment 
at the lining department. — Sisson Broth- 
ers-Welden Co., Binghamton, N. Y. 

Beautiful linen lends, perhaps, as 
much charm as any other one thing to 
the Thanksgiving table — with the possible 
exception of the turkey itself. And 
to this important event in Brooklyn's 
chief linen store there will be wide at- 
tention. — jP. Loeser $• Co., Brooklyn. 

Fortunate is the housekeeper who has 
not yet left the city, or who can come in 
for a day's shopping. For she has the 
unwonted satisfaction, in these days of 
high-priced linens, of buying the finest, 
purest qualities of all-flax linens, for 
every sort of housekeeping purposes, at 
concessions even from the steadfastly 
low Wanamaker linen prices. — Wana- 
rnaker, New York. 

This is a splendid pure linen fabric 
for shirt waists and shirt waist suits. 
It is in a sheer, fine weave, and a full 
yard wide, which makes the price even 
lower than it already seems. The man- 
ufacturer got in a hurry, or this op- 
portunity would not be yours. — Wana- 
maker, New York. 

These linens are our own importation 
and include some of the most exquisite 
pieces that ever came from France. 
Their luster is like satin and their fine- 
ness will appeal to every woman who 
loves beautiful table linens. — F. Loeser 
$ Co., Brooklyn, N. Y. 

Household linens, most alluringly 
priced. There isn't a housekeeper who 
hasn't some need of linens for the house- 
hold. There isn't a housekeeper who 
cannot find in the subjoined list some of 
the very linens for which she is looking 
and at much less than the prices she 
would naturally expect to pay for them. 
Lower, in fact, than the customary fair 
Wanamaker prices. — Wanamakefs, New 
York. 

Artistic pieces of pure linen that de- 
light the vision; and render worthy ser- 
vice, besides. — John Wanamaker, New 
York, N. Y. 
EN 



722 



ADVERTISERS CYCLOPEDIA 



Here's a chance to replenish the Linen 
closet in the country home and pay very 
little for so doing. In fact in every in- 
stance the selling price here is less than 
the cost of importation. So good are 
these values that we cannot fill mail or 
telephone orders, and only a limited 
quantity will be sold to each customer. — 
Abraham fy Straus, Brooklyn. 

Is the key to your linen closet the open 
sesame to a store of linen you're proud 
of? If you are a thrifty housekeeper, 
it probably is. And, also if you're 
thrifty, you will seize every opportunity 
to add good linens to it — particularly 
when you can do so safely and econom- 
ically. This white sale of linens tenders 
you a chance you should not lose to make 
your key the guardian of a veritable 
treasure-house of linens. — The W ana- 
maker Store, New York. 

Linen shower for housewives. An oc- 
casion where they may " shower " them- 
selves at savings so great that the linens 
will seem like gifts. This is just one of 
the periodical sales in the linen store, one 
of the extra pushes that increase busi- 
ness momentum. — Goodfellow's, Minne- 
apolis, Minn. 

These are but a few of the attractions 
we have planned for to-morrow. This 
Linen Department will have more than 
its quota of low prices to tempt shop- 
pers. — Jones Dry Goods Co., Kansas 
City, Mo. 

Linens for Summer Homes. — We di- 
rect attention to a very extensive assort- 
ment of Housekeeping Linens, etc., in 
the serviceable, medium-priced qualities 
suitable for use at the seashore, country 
or mountains. — Woodward $ Lathrop, 
Washington, D. C. 

For the use which is continuous there 
is nothing like flax. Every experienced 
housekeeper knows this. Most, in this 
community, know that our linens are all 
flax. Twenty-seven years have taught 
this fact. — Wanamaker, Philadelphia, Pa. 

It's " fly " time in our linen stock. — 
T. A. $ L. F. Newman, Brooklyn, N. Y. 

A great many of our daintiest linens 
were handled so often during the past 
busy weeks, that they are no longer 
quite fresh. Hurried holiday shoppers 
can't be as careful as they would other- 
wise be. Hence this large accumulation 
of rumpled and soiled household and 
decorative linens, to be disposed of 
quickly. Besides, approaching inventory 
compels a clearance of all odd lots at 
once. The lots are small, the variety 
very extensive. — Strawbridge $ Clothier, 
Philadelphia, Pa. 

LI 



Bargains in slightly hurt spreads. 
These are what are known as " good sec- 
onds " of high grade, satin finished and 
marseilles spreads, all hemmed. The 
hurts are ever so trifling. In some cases a 
tiny patch imperfectly woven, in others 
a slight discoloration, mill blemish. These 
so-called imperfections, though almost 
imperceptible, lessen the value of the 
spreads in the view of the manufacturer, 
and he gives them to us for less than 
cost of manufacturing. — Macy's, New 
York, N. Y. 

Fresh from a several months' tour of 
the great linen factories of Ireland, 
France, Germany and Belgium, our rep- 
resentative explained Saturday how he 
gathers these white sale lots to sell for 
so little. " It is hard," he said, " be- 
cause our regular stock is bought at un- 
der-the-market prices, and if you com- 
pare it with other stocks at any time 
of the year you will find, as a rule, our 
linens cheaper. So the problem isn't to 
beat the other fellow in value, but to beat 
ourselves." — Wanamaker 's, Philadelphia. 

Every experienced housewife is 
tempted by a bargain in linens, for 
the stapleness of linen values makes 
real bargains the exception rather than 
the rule. A few days ago our buyer, 
through a special purchase, secured many 
very remarkable values in housekeep- 
ing and hotel linens, and we in turn 
want to share our good fortune with 
our patrons. The economic advantages 
are much greater than usual. Every 
one should be interested in this sale, 
especially the hotel and boarding house 
keepers, who are large users of these 
necessities. As an example to show the 
remarkable savings. Just think of buy- 
ing napkins, worth $1.25 a dozen, for 
69c. You can see at a glance the money 
you can save. These napkins are white 
mercerized, wear well and will win us 
friends by the score. Again, take pillow 
cases, selling at 12 l-2c. elsewhere, offered 
during this sale at 7c. These two items 
are given just to show how great the 
bargains are. Others equally great. — 
Chapman <$• Co., Brooklyn, N. Y. 

Women who appreciate the really 
beautiful in art linens will certainly find 
much to interest and delight them in 
our fine large new stock. Every one of 
these beautiful pieces of art are our 
own exclusive importations — not bought 
from a wholesaler's stock, but made 
from our own personal orders. Every 
piece of these rare and cleverly executed 
linens are guaranteed handwork, and 
purchased as they are direct from the 
makers, we quote you rock bottom 
prices. — Kaufman's, Trenton, N. J. 
NEN 



OF SELLING PHRASES 



723 



This morning at 9 oclock you will find 
these linen pieces on display and sale 
in our art department, at rear of domes- 
tic aisle on main floor. Every piece in 
the lot is of fine, even round thread 
linen, with hemstitched border and beau- 
tiful hand-drawn openwork pattern ef- 
fects in corners, etc. The tea cloths, 36 
to 54 inches, the shams, 32 inches, the 
scarfs, 18x45 and 18x54 inches, the cen- 
terpieces, 12 to 36 inches. Not a piece 
worth less than $1.00 and from that up 
to $2.50, all at a uniform price to-day 
while they last, 48c. the piece. — Chas. P. 
Nathan Co., Sacramento, Col. 

Sheer linens and lawns, the one with 
hand embroidery, the other with lacy in- 
sertions, tucks and embroidery. De- 
signers have evolved beauty thoughts 
with unfettered luxuriance in line and 
effect in these dainty new waists. — 
S chipper <§• Block, Peoria, III 

Of particular interest is a line of 
Irish hand-embroidered linens that we 
had made especially for us. It consists 
of doilies ranging from 3 1-2-inch tum- 
bler doilies to plate doilies 15 inches in 
diameter, and center pieces from 18 
inches to 30 inches in diameter — as well 
as oval and square centers and scarfs. 
All of them are scalloped and beauti- 
fully embroidered in the prettiest de- 
signs and many of them have doilies and 
center pieces to match. — The Wm. Tay- 
lor Son fy Co., Cleveland, Ohio. 

News of New Linens. Linens You 
Can Trust. — When you find an item you 
can trust you have gone a long way 
towards being satisfied. To satisfy folks 
in linens has long been a success with 
us. People believe in our linens be- 
cause long acquaintance with these par- 
ticular makes has proved every excel- 
lence and made certain all that we claim 
for them. To-day — aside from their ab- 
solute purity, perfect bleaching and great 
durability — we point to the fact that the 
proverbial beauty of designs in former 
gatherings is wholly eclipsed by the pres- 
ent exquisite showing. Take, for ex- 
ample, these pieces, on display, for your 
polished table; made of finest pure linen, 
with hand-made Dutch torchon; made 
to shape — no seams — and inserted in 
squares and circles. Who that loves a 
pretty table could keep down a feeling 
of admiration on beholding them? — 
Fourqurean, Temple $ Co., Richmond. 

Have a look at the pretty table covers 
we are sending out on approval. Their 
appearance will charm you straightway, 
and the low price for goodness given is 
the most attractive thing in bargain 
prices you've ever met with. These 

LIN 



tapestry table covers are made to give 
years of gratifying wear, and they're 
just the sort of brightly colored table 
cover you want. In fact, so certain are 
we that this is so, we'll send you one to 
examine — to try if it suits your room 
and taste. If it doesn't, return it and 
we will refund you any money sent, and 
also pay carriage both ways. — Catesby 
$ Sons, London, Eng, 

A sale of fine linens. To be able to 
bring about such pronounced economies 
as these is an achievement of which any 
store might feel proud — for linens are 
"staple goods" — as staple as the gro- 
ceryman's sugar. — Stone, Fisher $ Lane, 
Tacoma, Washington. 

Linens like these add much to the 
beauty of the dinner table. New sup- 
plies have just come to us, from one of 
the best of Scotch makers. They are 
two grades of table linen that might 
be called examples of the survival of the 
fittest. — Wanamaker's, New York. 

Damask Linens for the Table. — Plenty 
of variety in patterns in the fine flax, 
which gives long wear, yet modest prices 
prevail for such beautiful lines of nap- 
ery — the combination which means 
dainty table dressing without entailing 
much expense. — Schipper $ Block, Peo- 
ria, III. 

Table Linens— Less Than They Would 
Cost "Us Now. — When you buy a table 
cloth or a dozen napkins for less money 
than it would cost us now buying by 
the hundreds of dozens, it seems a chance 
worth turning to advantage, doesn't it? 
— Frederick Loeser^ Co., Brooklyn. 

Little bill to pay the laundryman — 
and there you have a new table cloth as 
perfect as ever was for less than half 
its value. — The Robert Simpson Co., To- 
ronto, Ont. 

Key to Linen Economy. When a 
woman buys Mathewson's double dam- 
ask table cloths she does something to 
long remember with extreme satisfaction. 
It's not in the range of possibility to 
get qualities that wear better — for Math- 
ewson's are pure, fine, heavy, dew 
bleached linen through and through. The 
patterns, too, are well calculated to ap- 
peal forcibly to fastidious tastes. — 
Burke, FitzSimmons, Hone $ Co., Roch- 
ester, N. Y. 

Reliable Napkins Costing Less Than 
Usual. — Quality in linen is absolute. If 
table linens, of good quality, cost less 
than usual, so much the better for the 
housewife that needs them. That's the 
case with these half-dozen sorts of All- 
linen Napkins. — Wanamaker's, New 
York. 
EN 



724 



ADVERTISERS CYCLOPEDIA 



Table linen snaps at the White Goods 
Store. — Scutner, McLeod <g- Co., Char- 
lottestown, Prince Edward Island. 

Clearing the table linens. Pattern 
cloths and damask remnants, mussed and 
soiled during the January sales, priced 
for speedy clearance. — Schlesinger $ 
Mayer, Chicago, III. 

Table Linens. Everything thread pure 
linen in these napkins and piece linens, 
superior qualities in both lines, which 
enhance the bargain value. — T. Eaton 
Co., Toronto. 

Exceptional values in table linens. 
Every good housekeeper prides herself 
on the perfectness of her napery sup- 
ply, for the most elaborate china or 
choice tableware looks comparatively 
tame if the table linen is frayed or poor. 
Thanksgiving and other festal seasons 
are approaching, so be forehanded and 
purchase a supply of choice linens now 
and have them made up. Look where 
you will, comparison will prove that the 
following items are better qualities at 
lower prices than it is possible to find 
elsewhere in Los Angeles. — Hamburg- 
er's, Los Angeles, Col. 

Linens Make a Stir. — And shouldn't 
they do so, when such fine and beautiful 
table furnishings may be had for so 
much less than even the low prices which 
are usual at Loeser's? — Frederick Loes- 
er <£• Co., Brooklyn, N. Y. 

The linen table cloth, with the border 
all the way round, is vastly more artistic 
and finished in its effect than the cloth 
cut off the piece. Of course, it is usually 
more expensive, too. But not to-day ! 
And that's the reason that tasteful 
housekeepers, with linen needs, should 
visit Wanamaker's to-day. — Wanamak- 
er's, New York. 

Table linen, napkins, towels. — Some of 
the most serviceable linens that we have 
are in the news this morning — truly eco- 
nomical because of their service quali- 
ties; pleasing until worn out because of 
good looks and good wear. — Wanamak- 
er's, Philadelphia, Pa. 

This is an attractive collection of Irish 
hand-embroidered table pieces and bu- 
reau scarfs. The snow white linen is of 
a fine and serviceable quality and the 
embroidery is exclusively done by hand. 
— Wanamaker, New York, N. Y. 

Linens at Little Prices. — The rapidity 
with which these table linens have disap- 
peared when they have been placed on 
the counter tells of appreciation. At 
the new prices below they cannot be 
matched. A word to the wise is suffi- 
cient. — Abraham $■ Straus, Brooklyn. 

LIN 



Linens won't linger at these little pri- 
ces. When the good housewife sees the 
prices on this lot of fine table linens, 
she will certainly attend to the replen- 
ishment of her linen closet. — Abraham 
^ Straus, Brooklyn, N. Y. 

Something very new is shown in ma- 
chine-embroidered doilies and center- 
pieces. They are triple stitched, scal- 
loped edge pieces, ranging from 4 to 
27 inches in diameter and in price from 

Sisson Bros.-Welden Co., Bing- 

hamton, N. Y. 

Famous for their soft, mellow finish, 
with no starch or other foreign ingredi- 
ents. We import vast quantities of these 
Austrian linens, and now a large accum- 
ulation of "remainders" is repriced for 
quick clearance. A host of pretty pat- 
terns. — Strawbridge $■ Clothier, Phila- 
delphia, Pa. 

Linen Specials. The buyer's oppor- 
tunity — one more cut in table linens for 
Friday and Saturday. — /. Mickleborough, 
Ltd., St. Thomas' Best Store, St. Thom- 
as, Ont. 

A bit of news concerning table linens 
that will sharpen up your appetite. — ■ 
Z. L. White $ Co., Columbus, Ohio. 

Superior excellence in linens. The 
linen mills of Ireland and Scotland make 
no better quality of pure linen than they 
have sent us. Big consignments have 
just come in direct from the leading 
manufacturers of Belfast, Dunfernline 
and Perth. Fine table linens. The rare 
qualities represented in our table linens 
is perhaps the first thought that strikes 
one on seeing our new lines. They are 
magnificent. The purest linen fabric 
known — a beautiful close, weave with 
most attractive finish. — Hudson Bay Co., 
Winnipeg, Can. 

Remnants of damask. One counter of 
pure linen table damask in remnants, 
some slightly soiled but that is easily 
helped. You will find in this lot many 
choice patterns and if you can find the 
lengths to fit your table you are lucky 
as the prices are just about half what 
you pay in a regular way for linens. 
Don't miss this opportunity of buying 
table linens. — Jas. L. Tapp Co., Colum- 
bia, S. C. 

Reduced linens. After all, it's the 
linens that are at the bottom of the 
beauty of your china, your silver, your 
glassware; and the linens it is which 
make the food appetizing and the table 
attractive. To-day we're quoting you 
reductions from old low prices on a num- 
ber of our choicest grades. — Coulter Dry 
Goods Co., Los Angeles, Cat. 
EN 



OF SELLING PHRASES 



725 



Good linens. Better buy them here 
and now. Why? One quick glance at 
these snowy mounds of table cloths, nap- 
kins, towels, etc. — then another glance at 
the price tags — and the question's ans- 
wered. To specially price the best linens 
while their cost is soaring is just the kind 
of surprise which this store delights to 
offer — and which has helped to build its 
popularity. We bought well, long ago 
when the market was much lower, and 
it's our pleasure to share the benefits of 
our foresight with our customers. 
Whether you need linens now or not, buy 
liberally for you'll surely pay more be- 
fore you pay less. — The Boston Store, 
Binghamton, N. Y. 

Commencing this morning at 8:30 
o'clock sale of linen table damask and 
napkins. This is the first special sale of 
housekeeping linens we have arranged 
for since the opening of our new domes- 
tic department on main floor. Our lines 
in pure flax, both bleached and un- 
bleached, represent the highest grades of 
both German and Irish manufacture. 
They were purchased direct, chosen with 
an experienced care, and as an introduc- 
tion to these lines we have picked out 
from our regular stock six values in 
linen table damask and four values in 
damask napkins, and marked them to 
within a fraction of the import cost, and 
the sale prices in the quotations below 
will undoubtedly be interesting alike to 
the housewife, the hotelkeeper and the 
restaurateur. — Chas. P. Nathan Co., Sac- 
ramento, Cal. 

Linen damask table cloths. Two-dol- 
lar cloths, every thread linen. Just 
such a cloth as every ambitious house- 
keeper would like to see spread on her 
table — woven from the finest quality of 
Irish linen. These cloths have a rich 
satiny finish and are grass bleached 
snowy white. Handsome designs and 
bordered all around. Size 2x2J yards. 
— The T. Eaton Co., Ltd., Winnipeg, 
Can. 

Unmatchable offers in table linen. 
Everyone knows that we have the best 
and largest linen store in Brooklyn, with 
by far the largest and best assortment 
of every sort of linen product, but the 
remarkable difference between our prices 
and those of other stores for equal qual- 
ity cannot be fully appreciated without 
comparison. Brooklyn women know that 
our prices are always the lowest for any 
and all merchandise, but if you have time 
it will pay you to try to match these 
linens anywhere in Greater New York. 
The items below are merely a special line 
for to-morrow. — Abraham $• Straus, 
Brooklyn, N. Y. 

LI 



Sturdy new linens selling, this week, 
at even less than former low prices. 
Thirty new patterns at $1.00. In spite 
of the rapidly rising market prices and 
the great scarcity of desirable goods, 
we have been able to secure a most rep- 
resentative showing and will be able to 
offer this new merchandise at the old 
prices. We heartily solicit your inspec- 
tion during our spring sale this week. — 
Reed's, Mansfield, Ohio. 

Luxury without extravagance. Rich, 
fine table linen, superb designs, unparal- 
leled for artistic elegance in the history 
of damask weaving. A word to the wise 
is sufficient. Thrifty housekeepers will 
do well to take advantage of this great 
money-saving sale. Extra salesmen to 
insure prompt attention to all. — Shepard 
Norwell Co., Boston, Mass. 

Every woman in Harrisburg who is a 
judge of good table linen knows what a 
sale of Bleachers' Damages means. The 
most unbounded enthusiasm has marked 
every sale of the kind that we have ever 
had. But important as all preceding 
sales of Bleachers' Damages have been, 
we feel safe in saying that we have never 
before prepared on so liberal a scale as 
now. We should like to have every wo- 
man in Harrisburg come to the store to- 
morrow to see the immense assortment 
of linen patterns, and to share in the 
unusual price-concessions. Every yard 
of linens in the sale of Bleachers' Dam- 
ages was imported direct from Thornlie- 
Bank, Scotland, where the world's best 
linens are made. Some of the best val- 
ues will be found among the pattern 
cloths that are very slightly hurt — a 
little tear in taking the cloths from the 
calendar barred the patterns from pass- 
ing a perfect inspection. And best of it 
all is that you can see each little tear at 
a glance — a black thread is sewed right 
over the injured place. Just remember 
the patterns are the most beautiful ob- 
tainable and the quality in each case, is 
of the very best. — Dives, Pomeroy $ 
Stewart, Harrisburg, Pa. 

Fine Irish table linen. Tablecloths, 
napkins, table doilies or anything to 
decorate the festive board, will make a 
useful Christmas gift for the housewife. 
Liberal price reductions for Monday. 
Don't miss these. — The Broadway De* 
partment Store, Los Angeles, Cal. 

Fine imported all linen towels direct 
from the looms — not a single thread of 
cotton in any of them, all our regular 
numbers, and many new ones are repre- 
sented, hemmed, fringed, damasks, hucks, 
hemstitched, figured towels. — Dayton's, 
Minneapolis, Minn. 
NEN 



726 



ADVERTISERS CYCLOPEDIA 



Linens — one of the richest of Christ- 
mas gifts. Ask a housewife to show 
you some of her choicest treasures and 
nine times out of ten she will show you 
linens, perhaps a cloth, or maybe a col- 
lection of daintily worked doilies and 
centerpieces, or possibly a scarf given to 
her years ago. Linens, like good books, 
grow more fascinating with age, and one 
generally delights in adding to her store 
— that is, if they are good linens, pure 
through and through, such as you will 
get at this store. We are rather proud 
of our linen stock, not only because it is 
the finest in this section, but because we 
have in it some of the best linens that 
are sent from abroad. Our prices are 
the very lowest consistent with quality. 
Crumb cloths, the finest of French, 
Scotch, Irish and German full bleached, 
satin and plain finish damask, 36 and 45 
inches square, hemstitched and open- 
work, 75c. to $5. — Goldthwait $ Sons 
Co., Marion, Ind. 

Brocade table damasks. Attention is 
invited to another shipment of these 
beautiful goods just received containing 
a number of entirely new designs. We 
have no hesitation in pronouncing these 
brocade damasks in many respects the 
most interesting and attractive table 
linens we have ever seen. The cognomen 
"Brocade" has been applied to them be- 
cause the patterns stand out from the 
plain background with such wonderful 
distinctness and sharpness. The designs 
are so altogether unusual and of such 
artistic excellence as to stamp them the 
work of a master artist. Besides the 
goods are finished with a luster of the 
brilliancy of silk, which repeated laun- 
dering does not diminish. They may be 
had in a variety of qualities, ranging 
from medium to fine, as the following 
prices indicate. — Jos. McCutcheon, Brook' 
lyn, N. Y. 

Beautiful fine quality tablecloths. We 
have some seventy seconds in beautiful 
quality tablecloths that we intend to clear 
out to-morrow with a rush. By seconds 
we mean cloths with slight blemishes, 
perhaps only a thread dropped, some- 
thing at any rate that can be easily re- 
paired, Every one of the cloths is of 
superior quality and perfectly grass 
bleached. The designs are particularly 
handsome with borders all round. There 
is a range of sizes. — The T. Eaton Co., 
Ltd., Winnipeg, Can. 

Fine Irish linen tablecloths, special 
$1.98. It would have been so easy to 
have marked the price tickets at $2.50 
and then given overflowing good value 
too. But then these cloths were one of 
those fortunate trade incidents — which 

LI 



our buyers are always on the lookout 
for when abroad, and so frequently run 
across — and in these it's always our pol- 
icy to share our good fortune with our 
patrons, even to the last penny. — The 
T. Eaton Co., Winnipeg, Can. 

Table linens are Christmas gifts that 
the housekeeping friend always appre- 
ciates. These are gifts that combine 
thoughtfulness, utility, and beauty. They 
need not be expensive, either, to be gen- 
uinely good, if you select from the Kauf- 
man store. Notice, for instance, these 
splendid all-linen values. — Kaufman's, 
Trenton, N. J. 

The mechanism of our great linen buy- 
ing organization has been at work for 
months — the looms of Ireland, Scotland, 
Germany, Belgium and France have con- 
tributed their choicest products of great 
trade deals that have been consummated 
— quantities have been absorbed that 
would overwhelm an ordinary store and 
we are now ready with that which is in 
every particular the greatest linen move- 
ment ever conducted by the Bamberger 
store, which is equivalent to saying that 
this is the most gigantic sale ever at- 
tempted locally. — Bamberger's, Newark. 

Sale of bath and face towels. No out- 
fit of camper or cottager going to the 
beach is complete without a good sup- 
ply of towels. Not the cheap flimsy kind 
that will stand for but one using, but 
those which can be used over and over 
again and at the end of the season, un- 
less they have had very hard wear, are 
still in good condition. — Hamburger's, 
Los Angeles, Cal. 

The aristocracy of towels. Most well- 
informed housekeepers are familiar with 
the real Italian linen towels, which have 
been the pride of well-to-do housekeep- 
ers who possess them. They are made 
of grass-bleached huckaback, hand- 
stitched, or with deep hand-tied fringe; 
some with drawn-work and a few with 
colored borders. The prices range from 
small face cloths at 75c and $1.25, up 
to the very large towels with elaborate 
fringe, at $6 each. — Wanamaker, New 
York, N. Y. 

Greatest towel values ever. This 
sounds like brag, but see the towels; the 
kind of towels ! Such a lot of them ! 
They're piled up like slab wood along a 
snake fence. Their ability to dry things 
is so apparent that the sight of them 
creates thirst. This is no exaggeration. 
These towels are not the kind that leave 
a fringe hanging to one's features or 
that slump in the hand like a drowned 
biscuit. — A. D. Matthews' Sons, Brook- 
lyn, N. Y. 
NEN 



OF SELLING PHRASES 



727 



LOANS 



Our Money is yours if you need it. 
We loan money to anyone. "We can 
make a loan in an hour's time. We loan 
any amount from $5 up. We loan 
money for one month to one year. We 
loan on furniture, pianos, horses and 
wagons, fixtures or any chattel security 
without removal. We loan money to pay 
bills of any kind. We take up loans 
from other companies and advance more 
money at cheaper rates and easier terms. 
We give you the full amount asked for. 
We take out nothing in advance. We 
extend the time in case of sickness or 
misfortune. You can pay weekly, 
monthly or quarterly. You can pay in 
full at any time and be charged only for 
the time you have it. All business is 
strictly confidential. No inquiries made 
among your neighbors. No one will 
know you borrowed the money. Call 
and investigate. It will pay you. — 
Marion Loan Co., Marion, Ind. 

Have you several accounts outstand- 
ing which require nearly all of your 
weekly income to meet the payments? 
Have you ever thought how much better 
it would be if you only owed at one 
place? Have you made plans for your 
business and find that you are short 
$50 or $100? We often supply the last 
few dollars which turns the tide for 
energetic men and starts them on the 
road to success. In whatever circum- 
stances you may be, and find that you 
need money, call and see us. Do not 
stay away because you owe another loan 
firm or furniture store, but call and 
learn our methods. Our plans are mod- 
ern, our time is long, our terms are 
easy. Your furniture, piano, fixtures, 
horses or vehicles will be good security 
for a loan of any amount from $5.00 
to $100. — Marion Loan Co., Marion, Ind. 

We make loans on real estate, build 
homes and extend vender's lien notes on 
annual, semi-annual, quarterly or month- 
ly payments. No delay. Can close loan 
the day you apply. — Texas Savings Loan 
Ass'n., Waco, Texas. 

Money to loan on real estate, notes, 
salaries, furniture, pianos, organs, 
diamonds, jewelry, horses, wagons, farm 
implements, guns, typewriters, ware- 
house receipts, bicycles, rents, legacies, 
incomes, accounts, coal leases. Pay- 
ments may be made in instalments, and 
the charges reduced in proportion. If 



you cannot call, drop us a line or 'phone 
us, and we will have our agent call on 
you. All business strictly confidential. 
— Tierney Brothers, Bay City, Mich. 

If you are putting money in the bank, 
you look for the safest institution. Why 
not use the same care when you deposit 
your valuables for a loan? We have a 
building and safes made for that pur- 
pose. All business confidential. Money 
loaned on watches, diamonds, jewelry, 
all personal property, etc. — 8. Goodstein 
$ Son, New York. 

Want to Use Some Money? — We will 
accommodate you with the cash on the 
spot if you let us hold your watch, dia- 
mond or jewelry as security. Consid- 
ering the accommodation, our charge is 
trifling. — City Loan Co., Hartford, Conn. 

Loaning money — is one department in 
our business. We make them quickly 
and you can make whole or partial pay- 
ments. If you want the money, see us. 
— Southwick, Dunkirk, N. Y. 

Ask your friends where is the best 
place to make a loan on a diamond or 
a watch, in a good, safe, reliable place. 
We assure you that he will tell you to 
go to the Boston Loan Co., Hartford. 

We are positively making loans at 
less charges than any others in this 
business, so that you will save money 
by seeing us before obtaining a loan. 
Why not investigate for yourself be- 
fore borrowing? We will be pleased to 
give you full particulars free of cost. 
— Delaware Loan Co., Wilmington, Del. 

If you have not money enough and 
need an immediate loan, you can get 
what you want from us quickly and 
without publicity and at the lowest rates 
of interest. If you owe a little bill 
which will fall due before you can spare 
the money to pay it, come to us and 
borrow. If you hold, and have been 
holding for some time, a good perma- 
nent position that in itself will be satis- 
factory evidence of integrity. — Marion 
Loan Co., Marion, Ind. 

Scrip and Sermon. — You can get 
them both from us if you need them. A 
broker has much valuable experience of 
this world besides lending money. We 
charge a little for the money. Nothing 
for the Sermon. — The Boston Loan Co., 
Hartford, Conn. 



LOANS 



728 



ADVERTISERS CYCLOPEDIA 



Money for your vacation trip. If the 
lack of ready cash is your only obstacle 
in taking a vacation, better come and let 
us tell you how to simplify such a mat- 
ter. We all need a vacation at least 
once a year, and if you haven't had 
yours it's a plain duty to yourself to 
make arrangements for one without de- 
lay. Borrow the money from us — the 
rest and change will benefit you ten- 
fold, compared with the small cost of 
the loan. We arrange these loans quick- 
ly, through strictly private and legiti- 
mate methods, and upon the most liberal 
terms and lowest rates ever offered. 
Your furniture, piano, horses, wagons or 
other personal property will be security 
for the loan, but are not removed or dis- 
turbed in any way. For the quickest 
service, fairest treatment and the most 
liberal plans, you'll have to come to us. 
— Fidelity Loan Co., Springfield, III. 

We do not remove the goods from your 
house. You have the use of both goods 
and money. You can get the money at 
any time during the month and we will 
make the payments fall due on your pay- 
days. You do not pay anything in ad- 
vance. You know when you get the 
loan just how much it is going to cost 
you. You can get the money within a 
few hours after you make application. 
If you have a number of small debts that 
bother you every month why not get a 
small loan from us and pay them off 
and have only one place to pay? Your 
credit once established with us is the 
same as having a bank account. A call 
will convince you that we have the quick- 
est, most convenient and cheapest plan 
for loaning money in Blair County. No 
publicity. — American Loan Co., Altoona. 

Money to loan on your own personal 
note and on household furniture. We 
have a plan which makes it very easy 
for you to get immediate use of any 
amount from five dollars to $100. No 
bother. No trouble. No Red Tape 
methods here. With this easiest of all 
plans, no one is needed to stand as 
security for you. And we give positive 
assurance that there will be no publicity. 
Our idea is to trust you and give you 
the greatest amount of accommodation 
in the easiest possible way without any 
annoying features of any kind. Special 
rebate plan. One great advantage of 
getting your loan from this company 
is this: If you find that you can pay 
off the loan before it is due you may 
do so. And you will have to pay only 
for the actual time you keep the money. 
This privilege means a great saving to 
you. Pay in little installments. If your 
income is small, you will find the longer 



time we give you very desirable. — House- 
hold Loan Co., Heading, Pa. 

Suppose fifty or sixty dollars would 
pay off all the little accounts you owe. 
Wouldn't it be well to obtain that amount 
of money, settle all these bills, and have 
just one small payment to meet? Of 
course we are here to loan our money, 
but our best argument is that it is worth 
what you pay for the use of it. By ar- 
ranging for a loan on your household 
goods, piano, team, farm implements or 
warehouse receipts, you furnish the se- 
curity yourself, and are not under ob- 
ligations to anyone. All transactions 
strictly confidential and private. $1.44 
is the weekly payment on a $60 loan for 
fifty weeks, and other amounts in pro- 
portion. We also have a monthly and 
quarterly payment plan. We make loans 
in all towns and any part of the country 
within a radius of forty miles of Peoria. 
If you wish to get some money fill out 
this blank and mail it to us and our 
representative will call and see you. — 
Peoria Loan Co., Peoria, III. 

Don't let the sun go down and leave 
you unacquainted with our plan of mak- 
ing loans, if you have need for money 
to tide you over. Promptness in sup- 
plying money, privacy of transaction and 
modest fees are features of our plan 
well for you to know. Loans made on 
furniture, fixtures, pianos, horses, wag- 
ons, cattle, etc., without their removal, 
on the day you apply, possibly within an 
hour. Full amount of the loan applied 
for in cash. No charges of any kind 
taken out in advance. — Fidelity Loan 
Co., Peoria, III. 

When you weigh the advantages of our 
plan of loaning money upon your per- 
sonal property without their removal 
you'll understand how it's to your ad- 
vantage to save your friendships and 
borrow here. Any amount, large or 
small, lowest possible charges, fairest 
special plan of repayment, shortest no- 
tice and full amount of the loan applied 
for in cash among the advantages. Loans 
made on furniture, fixtures, pianos, 
horses, wagons, cattle, etc. — Fidelity 
Loan Co., Peoria, III. 

Now you can avail yourself of this ad- 
vantage immediately because only the 
lowest rates are charged, which enables 
you to not only help yourself conven- 
iently, as well as confidentially, but 
you can repay us in easy installments 
to suit your income — either weekly or 
monthly. Come in and see us anyway, 
it costs you nothing. Information free. 
We'll send to you if you wish. Call, 
write or phone. — Joliet Loan Company, 
Joliet, III. 



LOANS 



OF SELLING T HRASES 



729 



LUMBER 



Taking advantage of a good oppor- 
tunity is what every one should do when 
it presents itself, especially in such an 
important matter as building lumber, as 
a saving on what you buy for that new 
home will amount to quite a sum when 
you compare our prices for high-grade 
building lumber with those of any other 
house.— Bradley, Miller # Co., Bay City. 

Going to Build? — The lumber yard to 
deal with is' the one that gives you good, 
clear, well-seasoned lumber at the lowest 
prices. — Henry J. Adams, Youngstown. 

It's never too late to mend up your 
houses, barns and fences. There is no 
use in having an old-fashioned and in- 
convenient house when you can mod- 
ernize it at a reasonable cost by buying 
your building lumber from us. — M. C. 
Reynolds Lumber Co., Birmingham, Ala. 

Waiting until "by and by" to get a 
home is merely another way of saying 
you never intend to. Right now is the 
time to enjoy the good things of life. 
Other people do it. Why not you? 
Right now is the time to make up your 
mind to build. And as soon as you 
make up your mind to build you should 
make up your mind to build right. When 
you get that far we're safe for your 
contract. We put up a house as it ought 
to be put up. Use the material that 
ought to be used — the best — and do our 
work skillfully. For all this we charge 
a very reasonable price. Don't you think 
you ought to consult with us about your 
proposed new building? — Combs Lumber 
Co., Lexington, Ky. 

Lumber news. The lumber business 
is one where constant watchfulness and 
care is needed to secure the best results. 
We are always careful to protect our 
customers by selling them only the best 
in the particular grade purchased. — 
Williamson <$; Sons, Lexington, Ky. 

You can't get away from it, good lum- 
ber pays. The cheap sort is all right 
for a time, the fairly priced lasts long, 
as real worth always does. W^e prefer 
to, and do deal, in one sort of lumber 
only — the kind we're not ashamed to own 
a year after we sell it. All shapes and 
sizes of hard and soft woods for build- 
ing and other purposes. — Lexington 
Lumber Co., Lexington, Ky. 

The builder who has contracts under 

LUMI 



way naturally does not want delays and 
disappointment to interfere with his 
work. His source of lumber supply 
should be a sure one that he can place 
absolute trust in. It is a point of pride 
with the Lexington Lumber & Manufac- 
turing Company to always keep its prom- 
ises, and owing to the large stock of 
lumber suitable for all purposes, they 
have little difficulty in filling orders. — 
Lexington Lumber fy Manufacturing 
Company, Lexington, Ky. 

Lumber supplies should be ordered 
early in the autumn, so that deliveries 
can be made before winter sets in, as 
there is nothing like having the stuff 
right on the ground when you want it. 
At our yards you can take your pick of 
the best quality of hard woods, pine, 
spruce, hemlock, etc., for all purposes 
of building. Shingles, lath, moulding, 
etc., for interior finish. — Lexington Lum- 
ber Co., Lexington, Ky. 

Dressed or undressed lumber of any 
kind for any purpose easily had here. 
Surfaced one side or four, tongued, 
grooved, "plain as a pikestaff" — any way 
that's an honest way you like it. Prompt 
delivery, correct pricing and fair deal- 
ing help to sell our admittedly first-class 
lumber. — Austin Simkins, Schenectady. 

The condition of the house is of more 
interest to the woman who lives in it than 
anybody else. It is she who cares most 
if it looks shabby or needs repairing. 
It costs very little to make an old house 
look better. Perhaps it only needs a new 
coat of paint. But if there is any de- 
caying woodwork it can be quickly and 
cheaply attended to. We are ready with 
anything you may need in the lumber 
line — siding, sheathing, boarding, casing, 
molding, shingles or flooring in any quan- 
tity desired. — Combs Lumber Company, 
Lexington, Ky. 

Up and down lumber handling will go 
except as to price. We have only one — 
though that may vary from day to day 
• — the one that covers us a small margin 
of profit over what we pay the mills. 
Will you keep that in mind? Ask us if 
you would know more. — Lexington Lum- 
ber and Manufacturing Co., Inc., Lex- 
ington, Ky. 

Good posts make good fences. We 
have plenty of good ones.— Chuning $ 
Poynter, Bigelow, Mo. 
IER 



730 



ADVERTISERS CYCLOPEDIA 



MAIL ORDER DEPARTMENT 



Shopping by mail. — You are just as 
safe in shopping with us by mail as if 
you were buying in person. All orders 
are promptly and intelligently attended 
to. Our mail order department is thor- 
oughly equipped and our facilities for 
the executing of out-of-town orders 
cannot be surpassed. We invite patron- 
age through this department. — The Pal- 
ace, Spokane, Wash. 

Mail orders intelligently and prop- 
erly filled by a corps of trained shop- 
pers who look after customers inter- 
ests in purchasing; as much so in fact 
as if you did your shopping in person. 
— Hamburger's, Los Angeles, Cal. 

If you fly away before buying all 
your fixings that make the comfort of 
vacation, remember we can do business 
by mail; the express begins where the 
mail leaves off; everything we carry 
can be carried to you. — Eiseman $• 
Weil, Atlanta, Ga. 

Whenever you want things, and can- 
not visit our store, write; all the ad- 
vantages of selecting from new, fashion- 
able, dependable merchandise are as fully 
yours when ordering by mail as if you 
came in person, there is never any risk 
about what you buy at this store. Be 
friendly, tell us what you want, if to 
substitute or not, and if you send too 
much money, we will return your change. 
We are in business to do you good if 
you will let us. Popular goods at pop- 
ular prices, selling on close margins, and 
one price to all makes this a safe place 
to trade, either by mail or in person. — 
H. W. Clarke <$• Co., Simcoe, Ont. 

A letter came from Galveston, Texas, 
the other day. The writer said, "I bought 
a piano from you a couple of years ago 
and it has given such special satisfaction 
to us that I want you to pick out for 
me a couple of the Oriental rugs which 
I see you are advertising. I think a 
store which treated me so well once, 
may be trusted to do it again." The 
store's mail order service reaches from 
Canada to Texas, from Maine to Cali- 
fornia; but especially for Brooklyn peo- 
ple who become out-of-t owners in the 
summer it is well organized. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

Mail orders. — We don't care how far 

you live from the city; we can supply you 

with any merchandise if you will send 

MAIL ORDER 



us your order by mail, and remember, 
"What others advertise, we sell for less." 
— The Palace, Spokane, Wash. 

We have the largest mail order de- 
partment, with the quickest service, in 
the South. All orders leave us the same 
day they are received, and if you need 
goods quickly and want what you order, 
send your orders to us. They will re- 
ceive our prompt attention. — Murray 
Drug Co., Columbia, S. C. 

Mail orders. — Now that the new goods 
are fast coming in upon us and you will 
probably be more or less interested in 
the new things, we want you to send for 
samples of materials for fall and win- 
ter garments. Our mail order depart- 
ment is well equipped to attend to 
your wants in a hurry. No delays. Send 
us your next order. We guarantee sat- 
isfaction. — Titche-Goettinger Co., Dallas. 

Goods sold by mail at prices which save 
to the consumer the cost of traveling 
expenses. Money back for anything not 
entirely satisfactory. — Robert Duncan $• 
Co., Hamilton, Ont. 

Mail orders quickly executed. If you 
cannot attend this sale in person, mail 
your order for the articles wanted. Just 
as much care and attention will be given 
your orders as if you were right on the 
spot. — The Boston Store, Aurora, III. 

Don't travel in the heat to buy what 
you need, if the mail can carry it to 
you. It's handier, and simpler, and 
cheaper. You see, we make it such a 
deep point of honor to have you suited, 
and to buy for you just as we would 
for ourselves, personally. That's our 
strong point — the main reason why we 
have been so successful in our mail order 
business. — Dives, Pomeroy $ Stewart, 
Pottstown, Pa. 

Our mail order department is thor- 
oughly organized for the safe and quick 
transaction of business. Your requests 
for information, samples or merchandise 
receive intelligent attention with the least 
possible delay. As an interest of this 
store it is a development. Started in a 
small way, it has gradually grown in 
volume and been perfected in efficiency 
until the service it renders is as good 
as we know how to make it. System, 
punctuality and fair prices are its sa- 
lient features. — Chamberlin-J ohnson-Du- 
bose Co., Atlanta, Ga. 
DEPARTMENT 



OF SELLING PHRASES 



731 



Those who are away. — You can keep in 
touch with this serviceable outfitting 
store by mail and express. Wherever 
you are and whatever you need in our 
lines, write us about it. We'll give it 
careful and prompt attention. — Horsfall 
$ Rothschild, Hartford, Conn. 

No matter in what part of the South 
you live you can send an order here 
and get it back properly filled sooner 
than it would have had time to reach any 
of the stores in the East or West. You 
run no risk in shopping with us, for we 
guarantee satisfaction. If we substitute 
we do it at our own risk, subject to 
your approval. If anything goes wrong 
you can get your money back just as 
easily as if you asked for it in person. 
We would be glad to send desired sam- 
ples free for the asking. No matter 
what it is you want for personal wear, 
write us and it will come back in the 
first mail. Or perhaps you want some- 
thing for home, for use or ornament. 
That's here, too, — write. This mail or- 
der department is probably the best con- 
ducted mail order department in the 
South. Of course this should be so, 
for we do probably double — yes, triple 
— the mail order business of any other 
local store. It is quite natural that out- 
of-town shoppers should prefer this store, 
because we have a larger stock and a 
more diversified one, and it matters very 
little what they want, it is very likely 
to be here. So they send us their orders, 
because the entire order can be filled and 
sent in one package. If you live away 
from Birmingham we would like to serve 
you, if you shop by mail. — Loveman, Jo- 
seph $ Loeb, Birmingham, Ala. 

Mail orders. — We make a specialty of 
mail orders. Fill all orders same day 
received. Try us. — Springston $• Faber 
Co., Peoria, III. 

Mail order department. Orders con- 
tinue to pour in. — No part of the Do- 
minion too remote for this mail order 
department to serve. We promise a 
prompt and careful attention to all 
commands — whether for samples or a 
liberal size order. — Scroggie's, Montreal. 

You can shop through the mails as 
easily as in person. — Oarbadi, Ebaud $• 
Co., Galveston, Texas. 

Where do you live? City or country? 
Matters not where, nearby or far. Or- 
ders — either mail or 'phone — executed 
with promptness and dispatch. — Crosby 
Bros., Topeka, Kan. 

Mail orders for these goods will re- 
ceive the same attention as if they were 
customers at the counter. — /. Micklebor- 
ough, St. Thomas, Ont. 

MAIL ORDER 



A card dropped in your nearest mail 
box to-night means prompt delivery of 
any class of goods we sell. No necessity 
of taking if the goods are not satisfac- 
tory. All orders put in the hands of 
our city mail order staff will buy any 
open orders probably a little better than 
yourself. — T. H. Pratt Co., Hamilton. 

In the country yesterday we remem- 
bered that lots of our friends can't often 
visit our stores. To such we are al- 
ways glad to send samples of cloth- 
ing — have a special mail order depart- 
ment for their service. Fall samples 
ready now. Can't sample furnishings, 
hats or shoes, but sell them by mail 
just the same. — Rogers, Peet fy Co., New 
York. 

Mail orders are a special feature of 
our business — thoroughly experienced 
shoppers take proper care of your wants. 
All goods returnable if not satisfactory. 
— The Scott Dry Goods Co., Cleveland. 

We have the largest mail order de- 
partment, with the quickest service in 
the South. All orders leave the same 
day they are received, and if you need 
goods quickly and want what you order, 
send your orders to us. They will re- 
ceive our prompt attention. — Murray 
Drug Co., Columbia, S. C. 

Do you know that you can do your 
shopping just as well by mail, thereby 
saving yourself much time and annoy- 
ance? Send us your orders by mail, the 
manager of this department gives his 
personal attention to all mail orders, 
which is a guarantee that your wants 
will be carefully attended to. — Chapman 
# Co., Brooklyn, N. Y. 

The mail has taken thousands of 
Eaton catalogs to out-of-town custom- 
ers. Has yours come? Altogether our 
new fall and winter catalog is the best 
we have ever issued, embracing a most 
desirable selection of this store's mer- 
chandise. It gives to our mail order 
customers equal shopping advantages 
with city people, a choice that couldn't 
well be bettered, and the full advan- 
tage of Eaton prices. It's time you 
had received yours — a post card will 
bring it if it has not yet arrived. — The 
T. Eaton Co., Winnipeg, Can. 

We can satisfactorily fill your order by 
mail for anything you see advertised 
here to-day. Give specific description 
and be sure to remit the amount desig- 
nated. We prepay express charges on 
cash mail orders amounting to $5 or 
more. The same attention given your 
order by mail as if you came to the 
store.— John L. Cobbs $ Co., Montgom- 
ery, Ala. 
DEPARTMENT 



732 



ADVERTISERS CYCLOPEDIA 



Buying furs by mail. To shop success- 
fully by mail one must have confidence 
in the firm with which one does business. 
Our reputation for smart styles and good 
value in furs is known all over Canada, 
and it is our claim that our customers 
are served as well by mail as if they 
came in person to our fur show rooms. 
" We make everything we sell and guar- 
antee everything we make." — Fairweath- 
efs, Toronto, Can. 

Out-of-town order by mail. Ordering 
by mail. Thousands upon thousands of 
Atlantians sojourning during the sum- 
mer in all parts of the country, take ad- 
vantage of the economies and the al- 
ways dependable qualities of Jacobs' mer- 
chandise by shopping by mail. Do not 
fail to get a catalogue and to have At- 
lanta papers sent to you so that you can 
keep in touch with our offers, in this 
way you will not only get what you want 
exactly fresh and in good condition but 
have the Jacobs' price advantage which 
is enough and more to pay postage or 
express. — Jacobs' Pharmacy, Atlanta. 

Anniversary bargains by mail. We 
wish out-of-town people to distinctly un- 
derstand that the mail order department 
is splendidly ready to supply the bar- 
gains of the anniversary sale. Buying 
through the mails is just as satisfactory 
as buying in person. Besides if you 
find your purchase is not satisfactory it 
may be exchanged or your money will 
be returned. — Levy Bros.' Dry Goods Co., 
Houston, Texas. 

To our out-of-town friends and cus- 
tomers. Send for a copy of our large 
mail order catalogue in which we illus- 
trate and describe our complete line of 
up-to-date, high-grade serviceable mer- 
chandise for men, women and children 
at prices that are extremely low. Our 
mail order service and values are ex- 
cellent. That is why we have the larg- 
est mail order business in the West. — 
Weinstock, Lubin <§• Co., Sacramento. 

The mails make us all neighbors. You 
can shop as safely and satisfactorily at 
this store by letter as if you were here 
in person. — Coulter Dry Goods Co., Los 
Angeles, Cal. 

Our mail order department is a great 
convenience, bringing the advantages of 
our big store direct to you, if within 
reach of Uncle Sam's mails. No matter 
where you are, in country, at the moun- 
tains, or shore, a line from you to us 
plainly stating your wants will bring 
you quick response. Try us when next 
in need. — Brown, Thomson <% Co., Hart- 
ford, Conn. 

MAIL ORDER 



We direct special attention to those of 
our patrons who have left town for the 
summer, to our facilities for executing 
out-of-town orders. Our mail order de- 
partment is thoroughly organized for 
this purpose and whether it may be an 
order for goods or merely a request for 
samples and prices, we will consider it 
a pleasure to have you take advantage 
of this department. — The Scott D. G. Co., 
Cleveland, O. 

Your orders by mail receive the same 
prompt and careful attention as though 
you were here shopping in person. Any 
requests for samples or prices filled on 
the day of receipt. Remember, we are 
no further away than the nearest letter 
box. Favor us with a trial. — The White- 
house D. G. Co., Spokane, Wash. 

We ask that you give our catalogue 
a careful study. It has been arranged 
especially for you, and we want you to 
feel as free and confident in trading 
with us through it as though you came 
here in person. You will receive the 
same fair and satisfactory treatment-^ 
we promise. Your order, no matter how 
small, will receive the same careful and 
prompt attention. There are hundreds 
of our catalogue-holders throughout the 
State who have found that their trad- 
ing with us by mail has proven highly 
profitable and thoroughly satisfactory. 
We expect to hear from you soon. — 
Standard Furniture Co., Seattle, Wash. 

Our mail order department is splen- 
didly equipped and affords persons in 
all parts of the world unexcelled oppor- 
tunities for purchasing superior mer- 
chandise of every description at excep- 
tionally low prices. — Siegel Cooper Co., 
New York. 

The man with desire and taste to 
dress well, who lives where he can't get 
good clothes made, is a pitiful victim 
of circumstances — but the man who lives 
where proper tailoring can't be had 
without the expenditure of an exor- 
bitant number of hard earned dollars 
is doubly unlucky. 

It is to help these two unfortunates 
that our mail order department has been 
established. It's a mail order depart- 
ment in a new sense. Not the old go-as- 
you-please, haphazard sort where out-of- 
town orders receive but scant attention 
— it's a big arm of our business and 
every order received is treated with the 
same individual care that marks the 
treatment of our city orders. 

Ever order a suit or overcoat by mail? 
Our way is best. Try it and see if it 
isn't. — English Woolen Mills Co., De- 
troit, Mich. 
DEPARTMENT 



OF SELLING PHRASES 



733 



In regard to mail orders, never be 
afraid to ask questions. Our mail or- 
der department is at your service and 
inquiries regarding prices, qualities and 
styles will be answered promptly. Make 
your letters clear; don't think because 
you understand just what you want that 
we do, too. Don't be afraid to write 
long letters; we will take time to read 
them and do everything possible to ac- 
commodate you.— Hills, McLean $• Has- 
kins, Binghamton, N. Y. 

We shop as carefully for you by mail 
as if you came to the store in person 
and made your purchases. — Siegel Cooper 
Co., New York. 

Your mail orders from the mountain 
or seashore have our prompt attention. 
What you write for to-day you receive 
to-morrow. — Excelsior Laundry, Los An- 
geles, Cal. 

Whether you come yourself or send 
your boy or order by mail, you'll get 
the same price, same careful treatment, 
same money back, if not satisfied.- — 
Jackson's, Pittsburg, Pa. 

Shop by mail — it saves time, saves 
money, secures satisfaction. Just get 
a mail order catalogue and a grocery 
catalogue and, if you are not already 
shopping by mail, your one regret will 
be that you have not done so. We have 
so improved the service and are ex- 
tending it in so many ways that we are 
very proud of it and enjoy talking 
about it. Just try it. We have our 
agents in nearly every Long Island town. 
You will find it a convenience to deal 
through them. The few points our 
agents do not reach are covered by 
Long Island express, and we prepay ex- 
press or freight charges. We prepay ex- 
press or freight charges on all purchases 
to all points of the Middle and Eas- 
tern States, and on purchases amounting 
to $10.00 to all points in Maryland, Vir- 
ginia and West Virginia, Tennessee, Ken- 
tucky, Ohio, Wisconsin, Michigan, Illinois, 
Indiana, District of Columbia. — Abraham 
fy Straus Brooklyn, N. Y. 

Some one told us the other day they 
understood we did not fill mail orders 
for groceries because of the low prices 
we sell them at. Wrong impression ! We 
always fill mail orders — promptly and 
carefully — despite the fact that our 
prices on almost everything are lower 
than in any other store — where profits 
help to pay delivery expenses. Money 
must accompany every order. — Adams 
Dry Goods Co., New York. 

Mail orders receive our personal at- 
tention. We make it a point to satisfy 
our trade. Entrust us with your mail 
MAIL ORDER 



orders and we'll please you with our 
service and with our prices. — Tartt Bros., 
Galveston, Texas. 

Going away? Whether you're going 
to the mountains or the beach, let us 
attend to your dry goods wants this sum- 
mer. Send us your mail orders and we 
will guarantee as prompt and careful 
attention as though you were here shop- 
ping in person. A postal will bring 
samples of anything you may desire. 
Cut this out and paste it in your trunk 
as a reminder. — C. Cohn, San Bernardino. 

Ordering by mail. Thousands upon 
thousands of Brooklynites, sojourning 
during the summer in all parts of the 
country, take advantage of the eco- 
nomies, and the always dependable 
qualities of Abraham & Straus merchan- 
dise by shopping by mail. Do not fail 
to get a grocery catalogue and to have a 
Brooklyn paper sent to you so that you 
can keep in touch with our offers. Pay- 
ment of goods may be made in advance 
by post office money order, express money 
order, bank draft (which can be had at 
all banks), checks, payable to Abraham 
& Straus, Brooklyn. If postage stamps 
or money order is sent, it is better to 
register the letter. We prepay express, 
railroad or mail charges on all purchases 
to points within 100 miles of Greater 
New York. Also on $5.00 and over to 
all points in Maine, New Hampshire, 
Vermont, Massachusetts, Rhode Island, 
Connecticut, New York, New Jersey, 
Pennsylvania and from May until Sep- 
tember inclusive we prepay on all pur- 
chases to these points. On shipments 
amounting to $10.00 or over we prepay 
express, freight or mail charges to all 
points in Maryland, Tennessee, Wiscon- 
sin, Virginia, Kentucky, Michigan, West 
Virginia, Ohio, Illinois, Indiana, Dis- 
trict of Columbia. We reserve the 
privilege of shipping either by freight, 
express or mail. — Abraham <|- Straus, 
Brooklyn. 

Has it come yet? Our January sale 
catalogue should be in the homes of 
every one of our mail order customers 
by this time. If it has not arrived, let 
us know about it and you'll have a 
copy of it just as quick as the mail 
can bring it. There is no time to lose. 
Orders are coming in from all quarters 
of this western country, and large as 
have been our preparations, there is a 
limit to the supply in the face of the 
splendid value that our January sale cat- 
alogue tells about. The only safe way 
is to order early — we can't guarantee 
our present splendid service to late 
mail order shoppers — but will do our 
best.— The T. Eaton Co., Winnipeg, Can. 
DEPARTMENT 



734 



ADVERTISERS CYCLOPEDIA 



MEAT 



How Women Love Each Other. — " Where yer goin', 

Maggie? " 

" Goin' ter de butcher fer five cents' wort* uv liver." 

" Gee, yer goin' ter have company fer dinner, ain't yer? " 

— Leslie's Weekly. 

£ £ £ 

Mrs. Crimsonbach — " Dinner's ready, John." 
Mr. Crimsonbach — " Wait till I change my overalls." 
Mrs. Crimsonbach — " Never mind tahing them off, John; 
you've got a duck to carve." — Buffalo News. 



Just ask us over the telephone what 
you ought to have for dinner and we'll 
suggest something that you may want. 
We have everything that's good that can 
be found on the market. It's clean 
and pure, too. — Shindley <% Shafer, Ot- 
tumwa, la. 

From beginning to finish the flavor of 
our meats is excellent. All is the 
flesh of young stock and possesses that 
juiciness, tenderness and delicious taste 
which is entirely absent in meat from 
older animals. — Lightner <$; Schindler, 
Ashland, Wis. 

Fresh meats are always to be found 
in this market. We take particular 
care in the handling of our meats. We 
have nothing but the best the market af- 
fords. We have some of the best fami- 
lies in the city to cater to and we hold 
them by giving good meats, courteous 
treatment ana prompt delivery. Give us 
a trial and be convinced. — Gray the 
Butcher, St. Thomas, Ont. 

In the spring the appetite needs zest. 
The palate is apt to crave things espe- 
cially toothsome. At this season of the 
year properly dressed meats attain their 
finest flavor. The prudent housekeeper 
knows this, and knows also that we sell 
the choicest cuts. Handle only prime 
stock. Our spring lamb, mutton, beef, 
veal and pork are known for their su- 
perior quality. Promptness and reliabil- 
ity do the rest for us as trade attract- 
ing magnets. — Stewart Bros., Grand 
Forks, N. D. 

Butchers, poultrymen and fish dealers. 
It is claimed by the following butchers, 
poultrymen and fish dealers that the 
quality and freshness of the meats and 
poultry offered for sale are the best 
that it is possible to obtain and that 
the prices are certainly as low as can 
be quoted on first-class goods. The 



character and volume of the trade at 
Center Market is a good indication that 
these claims are well founded on fact. — 
The Center Market, Newark, N. J. 

A tough proposition in meat. Severe 
measures have to be taken with the 
cuts that come from some shops — but 
never from ours. We handle only prime 
stock, and our steaks, chops, etc., are 
always as tender and juicy as they can 
be. Quality guaranteed. Prices low, 
too, despite trust combinations. — Bay 
City Market, Tacoma, Wash. 

Dove brand is your protection and 
guarantee of purity and quality in hams. 
The raw product used is the best ob- 
tainable, selected from the choicest of 
corn-fed porkers, and pickled in the fin- 
est brine the science of curing has ever 
produced. It is cleansed in hot water, 
allowed to drip thoroughly and hung 
over hickory wood fires for sixty hours 
while the smoke whirls up through the 
hams and imparts that rich, nutty fla- 
vor which penetrates to the bone. — John 
C. Roth Packing Co., Cincinnati, O. 

It is a well known fact, by everyone, 
that meats of all kinds are high, but 
one fact should be kept in mind, and 
that is, that you can buy here all the 
choicest meats that the State of Oregon 
can produce, and as cheap as you can 
buy poorer meats elsewhere. — E. C. Cross, 
Salem, Oregon. 

The flood in Kansas City completely 
submerged all of the big meat houses 
in that town and likewise there is. a 
shortage of meat. As soon as things be- 
come scarce the prices soon soar up- 
ward, but it would be unbecoming for 
us during this great sale of groceries 
to raise the price of meats. So we'll 
pocket our own loss and leave our meat 
prices the same as last week. — L. Leh- 
man fy Co., Trenton, N. J. 



MEAT 



OF SELLING PHRASES 



735 



Browsing on rich pasture lands, and 
drinking from pure and limpid brooks, 
is the manner in which the cattle are 
raised that find their way to our mar- 
ket in prime beef and veal. Our meats 
are worthy of the table of the most 
fastidious epicure, and are cut up with 
skill and care to your order. — Bales' 
Meat Market, Kenton, O. 

Have a good beef stew Thursday. For 
Thursday only we'll sell you first quality 
beef for stew at 6 cents per pound. — 
Alley's, New Bedford, Mass. 

Good meat is not hard for you to get. 
No matter how much trouble it is for 
us to get it, you have only to come here, 
and good, fresh, tender meat is the 
kind you will get every day. — Alto Meat 
Market, Kenton, O. 

Well dressed beef and mutton of the 
finest quality and flavor is always at 
your disposal at this market. Don't 
think that because we give you high 
grade meat that our prices are high. 
They will satisfy the most economical 
housewife. Order a nice roast of beef 
for Sunday. — Mohr $ Yoerk, Sacramento. 

The finest cattle that are raised in rich 
pasture lands, watered by limpid brooks 
and in the primest condition, is what 
we pick our succulent and tender beef, 
lamb, mutton and veal from. We are 
expert judges of meat on the hoof, and 
cut and prepare a roast, fillet, , steak, or 
chop for cooking like artists. — Stewart 
Bros., Grand Forks, N. D. 

A good roast is a great deal easier 
to get here than a poor one, because we 
always have the good ones and never 
have the other kind. Have all kinds of 
good meats. — Harry Leffler, Kenton. 

Can please the most fastidious here. 
We handle the finest meats the market 
affords. Sell no inferior grades. You 
get quality and quantity every time 
you buy of us. We give the best for 
the money. — Stewart Bros., Grand Forks. 

Prime roast beef. — When your roast 
beef is nice and tender your dinner is 
all right. If tough, stringy and taste- 
less it is enough to make a person very 
cross and ugly. Come here and get the 
right kind and we know you will come 
again. — Preston Market, Hartford. 
. A critical eye, a fastidious taste and 
a good judge of good food never has 
fault to find with our meats. Our cuts 
ere generous and fair, and are always 
made to suit the "desires of our custom- 
ers. — Scoll $ Co., Orange, N. J. 

Choice cuts are what most people want, 
and they always get them at the Bay 
City's Meat Market. It is no trouble 



for us, because we always have the 
stock. The very finest selected beef, 
lamb, mutton, veal, pork and poultry, 
and our prices won't hinder you from 
buying. — Bay City Market, Tacoma. 

A good breakfast. — One that will make 
you smile with delight can easily be had 
if you buy your meats at Bales' Meat 
Market, Kenton, O. 

Popularity is the keynote of business 
success. There are various ways of gain- 
ing it. This market has gained it by 
handling nothing but the best grades of 
all kinds of meats and poultry. Catering 
to a class of people that depends on the 
best that the market affords we strive to 
always please them. Honest goods and 
honest prices has gained the title of the 
popular market. Try us with a trial 
order. — Preston's Market, Hartford. 

Good meats can always be gotten here. 
All you need to do is to leave your 
order and our new wagon will deliver 
it promptly. You'll never have to com- 
plain about your meat not being good 
if you buy it here. — Bales', Kenton. 

Choice cuts are what will make your 
guests remember your table with de- 
lightful smiles ! A critical eye, a fastidi- 
ous taste, and a good judge of good 
food never has fault to find with our 
meats. Our cuts are generous and fair. 
— H. C. Brauer, Richmond, Va. 

Don't be afraid of receiving meats 
cut from old animals when you come here. 
Tender meats of tender age are the only 
kind admitted to our store. The source 
of supply is carefully considered, and 
we buy only from packers who have 
earned a high reputation for the quality 
of the goods they send out. You will 
find our prices low enough to please. — 
Thos. H. Cray, St. Thomas, Ont. 

Dainty chops cannot be cut out of 
poor lamb. We cut nothing but the finest 
produced. The finest and heaviest beef 
to be had. A complete line to be found 
in a first-class market. Our customers 
bear us out in the statement.— Preston 
Market, Hartford, Conn. 

New Year's greeting to all our friends 
and patrons. Tha.nking all our cus- 
tomers for their past patronage and 
hoping for a continuance of the same, 
we shall strive to uphold the reputation 
of this market by keeping only the best. 
Prime beef, lamb, veal, pork and poultry 
from the best farms. We handle our 
goods in the most modern way in clean- 
liness and surroundings. Try us and we 
will be most happy to have you for our 
customer. — Preston's Market, Hartford. 



MEAT 



736 



ADVERTISERS CYCLOPEDIA 



A happy family — your family should 
be that always, when they can have 
placed on their table such delicious and 
prime meats, poultry and game as they 
always secure at this market. Nothing 
but the tenderest, juiciest and primest 
beef, mutton or lamb is sold here, and 
we cut and trim it to suit the queen's 
taste. Our spring lamb is specially fine 
just now. Deliciously tender. — Bay City 
Market, Tacoma, Wash. 

A smile maker is a nice big porter- 
house steak cut from our prime tender 
beef. No town*in America has a larger 
proportion of good cooks than Sacra- 
mento, and we're helping them to win 
praise by keeping them posted on the 
best cuts of meats. Now, for Sunday's 
dinner we would suggest a nice shoulder 
of spring lamb, fixed for dressing, baking 
and your table. — Mohr $ Yoerk, Sacra- 
mento, Col. 

A good steak or perhaps a nice roast 
is what you want for dinner, one that 
is rich, juicy and tender, with plenty 
of flavor. We can supply you with this 
kind of beef, and the price is very low 
considering the quality. — The Laing 
Packing and Provision Co., Ltd., Mon- 
treal, Can. 

See for yourself what you're getting 
in the meat line — the kind, the cutting, 
the weight. The more you see, the better 
we will like it, because the better you 
will be satisfied. Well enough to leave 
it to a servant most times, but see for 
yourself once in a while. We have on 
hand every good thing in the meat line. — 
Bay City Market, Tacoma, Wash. 

Pretty cuts and pretty pictures don't 
do a man much good if he's hungry — un- 
less the pretty cuts are well selected 
cuts of choice beef, lamb, mutton or 
ham. That's what we supply — good 
meats, properly cut, boned and trimmed, 
and we would like to supply your larder. 
Our prices, as well as our meats, will 
suit you. — Bay City Market, Bay City. 

A tough proposition in meat. Severe 
measures have to be taken with the cuts 
that come from some shops — but never 
from ours. We handle only prime stock, 
and our steaks, chops, etc., are always 
as tender and juicy as they can be. 
Quality guaranteed. Full weight like- 
wise. Prices low, too, despite trust com- 
binations. Fresh oysters and fish re- 
ceived daily. — Stewart Bros., Grand 
Forks, N. D. 

Choice cuts of meat are to be found 
here, of the quality and in the condi- 
tion desired, by epicures. Tender meats 
arrive here daily, and no other kind is 
ever permitted to enter our store. We 



take pride in cutting meats to please 
customers. You are not compelled to 
take what you do not want. Should 
you ever buy of us meat that is not as 
represented, bring it back and we will 
return your money. — Cray, St. Thomas. 

Your turkey eaten? Then it's a good 
time for some of our Arlington little 
sausages, 15c lb. — S. S. Adams, New Ha- 
ven, Conn. 

There is a difference in chops, as well 
as roast rib, veal, etc. We handle only 
selected lamb for our chops. The tough, 
stringy is good enough for some people, 
but not for our customers. You can 
always depend on our chops, as well as 
our beef, veal, pork, turkeys, chickens, 
ducks, etc. We cater to the most ex- 
acting in the selection of good meat. 
We would like you for our customers. — 
Preston's Market, Hartford, Conn. 

There's no kick coming from any one 
who buys meat here. We buy the best 
stock of all kinds, we cut it up to the 
best advantage, and we deliver all or- 
ders promptly and punctually anywhere 
in the city. May we serve you? Juicy, 
tender steaks are our pride. — Meng $ 
Garvik, Crookston, Minn. 

" Tom, Tom, the piper's son, stole a 
pig and away he run." Tom probably 
yielded to an uncontrollable desire for 
a taste of fine pork. For lovers of choice 
pork products we have a toothsome and 
tempting array at all times, that includes 
delicious young roasters, fine chops and 
loins, fresh hams and finely flavored 
sausages, besides spare ribs. — Stewart 
Bros., Grand Forks, N. D. 

These are picnic days. Prepare the 
luncheon here. We've a complete as- 
sortment of potted meats — ham, chicken, 
turkey, tongue, beef, olives, plain or 
stuffed with celery or sweet peppers; 
sweet and sour pickles, sardines smoked 
or in oil; MacLaren's imperial cheese, 
10, 15 and 20 cents, Royal Roquefort 
cheese, 18 cents a jar. — S. F. Arnold $ 
Co., Binghamton, N. Y. 

It certainly sharpens the appetite to 
place a -delicious, juicy roast before you 
and it just as certainly destroys it to 
have a tough, unsavory piece of meat 
come onto the table. You perhaps have 
experienced something of this kind. 
Wouldn't it be advisable to purchase your 
roasts from us and avoid the unpleasant 
disappointment, for, as we never have 
any poor meat in our market, we cannot 
send our patrons any. Beef, lamb or 
pork — we have it and it's choice. You 
can depend upon it every time. — Newton 
(§• Burnett, Hartford, Conn. 



MEAT 



OF SELLING PHRASES 



737 



Now it's hot again. This is the kind 
of weather that makes the quality and 
care at this market count tremendously. 
Nobody can stand ordinary and stale 
beef this weather. It makes life a 
grind and not worth living. You will 
find our chickens and fowls good, clear 
to the bone. Look at the bone and the 
joints, and you will see how nice they 
are. Then look at the kind you see on 
the table at places where they make it 
a business to feed people. You will note 
the difference. It's in favor of our kind. 
— Newton fy Burnett, Hartford, Conn. 

Keep cool. Don't fret. It's bad for 
the digestion. It's no use worrying about 
your meats during the hot weather as 
long as we are in business. You are 
certain always to find fresh, sweet meat 
no matter how hot the weather may get. 
The price, of course, will be satisfactory. 
Make your summer arrangements with 
us. — Preston Market, Hartford, Conn. 

The finest beef, veal, lamb, chickens 
and fowls that grow are to be found here. 
Fresh native vegetables are coming in 
now and are here in abundance at Burns' 
Hill Market, Hartford, Conn. 

Our string of meats comprises every- 
thing that is in season. The pork is 
cut from the choicest corn-fed hogs. Our 
beef, veal, lamb and mutton are cut from 
young stock. — Kashmann's Market, Hart- 
ford, Conn. 

Roast beef is good when you get a 
joint here, so is roast mutton or roast 
pork or roast veal. It matters not which 
you decide upon, you will have a nice 
enjoyable roast. Let us fix you one for 
Sunday? — Farrington's Market, Salem. 

Heavy prime beef is always to be 
found at this market. We cut nothing 
else. Positively no cheap trash with its 
cheap trash prices. Our customers de- 
mand the best and we carefully cater 
to their wishes. We have everything-' 
that a first class market carries and 
handle the goods in a clean manner. — 
Preston's Market, Hartford, Conn. 

A fine leg of juicy lamb or mutton 
makes a nutritious and appetizing dinner 
when it is cut from our prime meats. 
If you prefer a prime rib roast of beef, 
or choice breast of veal, we will cut and 
trim it ready for your table in an ex- 
pert manner. Our steaks, chops and 
roasts are unexcelled for tender succu- 
lence. — City Fish Market, Waco, Texas. 

Don't ask for ham; ask for Miller & 
Hart's Ham. Their Berkshire Brand 
hams and breakfast bacon are cured 
and smoked in the good, old fashioned 
way, and they have a " smack " not found 



in meats cured by modern methods. — T. 
E. Burns Company, Knoxville, Tenn. 

A tempting veal cutlet — one of the 
" make-your-mouth-water " kind — is an 
easy possibility if your meat orders are 
placed with us. Everything is kept 
clean and cool in this shop, and our 
grade of meats is second to none, as a 
trial order will convince you. — Stewart 
Bros., Grand Forks, N. D. 

A herd of cattle that is prized for its 
prime and healthy condition is the only 
one we choose from for our choice 
stock of meats. When you get a cut 
from our juicy and tender meats for 
roasting, broiling or frying, you will get 
one that will linger in your memory like 
the pleasure that you experienced when 
you wore your first pair of boots. — 
Bales', Kenton, O. 

We have just added to our line these 
dainty little Picnic Hams. They are 
mild, sugar-cured, lean and tasty. To 
preserve their freshness and appetizing 
qualities they are carefully wrapped and 
sewn in canvas bags. — James Butler, 
Brooklyn, N. Y. 

Meat that you can eat. — The meats 
that we buy for our customers are of 
the very best quality that can be bought 
and it will sell on its own merits at 
the prices we ask. Our meats need no 
praise from us. But we want the pub- 
lic to call at our market and satisfy 
themselves that what we say is true. If 
you desire something unusually fine for 
dinner try this market. — Lynch's Market, 
Bangor, Me. 

Lamb chops. — Consider the difference 
in lamb. Here you will find the dainty 
kind. We do not handle the tough, stringy 
kind. You can get them at the other 
markets. We handle the best beef, 
veal, lamb and poultry that money can 
buy. We cannot handle the poor kind. 
Our customers want the best and they 
know they always are sure of getting 
it at the Preston Market, Hartford. 

Our daily arrival of beef, veal, mutton, 
lamb, pork, chickens, etc., makes fresh 
meat and poultry a certainty here. When 
you have given us a trial order you will 
probably continue to deal with us as 
long as you continue in the city. — Kash- 
mann's Market, Hartford, Conn. 

It depends on you. If you want the 
best meat, the largest variety, the best 
conditions, it all depends on yourself. 
We have the meat. We don't often 
have any other kind but the best. Buy 
of us and we'll endeavor to give you 
satisfaction every time. — A. Anderson, 
Crookston, Minn. 



MEAT 



738 



ADVERTISERS CYCLOPEDIA 



Little Jefferson Virginia Cured Hams. 
These are the daintiest little hams ever 
hung in a smoke house. They are cut 
from little razor-back pigs, and have the 
long shank. When a man gets a taste 
of one of these little Jefferson Virginia 
Hams, he has a new experience of taste 
that delights him for months. And he 
never gets over the liking for the treat. 
Just buy one of these hams and see 
how glad you'll be you read this adver- 
tisement. — Kashmann's Market, Hart- 
ford, Conn. 

Buying all of our meats on the hoof, 
paying spot cash for it, and dressing it 
at our new, up-to-date slaughter house, 
where it is handled in the most cleanly 
manner possible, and properly chilled 
immediately after killing, puts us in a 
position to serve you with the very best 
meats obtainable in the West. — A. E. 
Weatherby, Ogden, Utah. 

We're making a noise, and it seems 
like everyone in South Norwalk has 
heard it. It doesn't take people long to 
find out where to get good meats. 
Couldn't get any other kind here, because 
we don't deal in it. The beef, veal, mut- 
ton, pork and lamb we sell is above criti- 
cism. Give us an opportunity to prove 
our statement. — Public Market, South 
JSforwalk, Conn. 

Ready cooked, ready to eat. Two 
pounds of extra choice roast beef will 
equal double that quantity of uncooked 
meat. Made into hash, meat balls or a 
meat pie, makes it especially useful and 
needful to have in one's pantry in an 
emergency, or when a hurried meal must 
be prepared. — Oliver Finnie Co., Little 
Rock, Ark. 

Do you want a nice ham? We have 
just received a fine lot of Supreme 
brand hams. Sweet and tender, the qual- 
ity that makes friends. U. S. govern- 
ment inspected. Shall we send you one? 
— Dan Tracy $ Co., Denison, Tex. 

Boiled ham makes a delightful summer 
luncheon dish, especially if the ham is 
bought from one of our stores. — Laing's, 
Montreal, Can. 

A tough proposition in meat. — Severe 
measures have to be taken with the cuts 
that come from some shops — but never 
from ours. We handle only prime stock, 
and our steaks, chops, etc., are always 
as tender and juicy as they can be. 
Quality guaranteed. Full weight, like- 
wise. Prices low, too, despite trust com- 
binations. — Bay City Market, Tacoma. 

Just the cuts you want and cut in the 
right way. That's what you want in 
meats — that's what you get at Woess- 
ner's Market. Every order received is 

M 



filled with an accuracy and carefulness 
that our customers appreciate. We re- 
ceive none but the best meats — we send 
out only the very best. We sell the choic- 
est meats of all kinds you can buy in 
Crafton. — /. A. Woessner, Crafton, Pa. 

Fancy meats are the rule here. Your 
favorite cut, tender, juicy, with a de- 
licious flavor, is to be had at a mo- 
ment's notice, and the price is always 
the lowest. Crisp vegetables and ripe 
fruit — fresh from the first hands, go to 
make this store much sought after by 
those who are particular to have the 
choicest of every thing the markets af- 
ford. — Mercier Meat Market, Portland. 

Has the heat destroyed your appetite 
So that your stomach rebels at the thought 
of food? Then j-ust try one of our 
juicy roasts, steaks, cooked to a turn, 
or a couple of Spring lamb chops, or 
a Spring broiler, or nice fried fish, and 
your mouth will begin to water as your 
appetite returns at sight of a tempting 
morsel. — Stewart Bros., Grand Fotks. 

A tempting breakfast is to be had 
without much trouble if your meats are 
bought at Bales' Meat Market and the 
cook knows her business. You may be 
sure the steaks, chops, cutlets, roasts, 
legs of lamb, mutton or anything in 
the meat line — our supply will be found 
to be tender, juicy, high grade in every 
way, except as to price, which is always 
very reasonable. — Bales' Meat Market, 
Kenton, O. 

Who's your marketman? Does he sat- 
isfy you? Do you get the best meats, 
fish, poultry, vegetables? In these days 
of food adulteration and " preservation " 
you cannot be too sure what you are 
eating. This high-class city market buys 
the best. Somebody buys the stale,, 
"preserved" stuff. The way to be sure 
that you don't get any of it is to make 
this your market. We want trade that, 
demands the best. We have no use for 
any other kind of goods. — Newton $ 
Burnett, Hartford, Conn. 

Our motto is quality. Give us your 
trade for next month and be convinced 
that we can give you the best meats at 
the lowest prices, and the biggest va- 
riety to picK from that it is possible to 
get. 

Order for your breakfast — Sliced ham, 
mutton chops, juicy steak, veal cutlet or 
pork chops. 

For dinner — Fine beef roast, leg of 
mutton, or nice stew of any kind. 

For supper — Cold corned beef, ham, 
bologna or boiled ham. — Crippen fy La- 
zenby, Waco, Texas. 
EAT 



OF SELLING PHRASES 



739 



Do you value clean and wholesome 
food for your table? The merchants 
doing business in Center Market invite 
the attention and consideration of the 
public to this great municipal institu- 
tion. Sanitary regulations are rigidly 
enforced. Cleanliness is positively de- 
manded. The character and quality of 
the goods offered for sale are under 
strict market inspection, and the prices 
asked by the merchants are claimed to 
be as low, or lower, than any individual 
dealers, who are forced to pay high 
rents on the main business streets. On 
the basis of cleanliness, quality and econ- 
omy, the following merchants at Cen- 
ter Market lay claim to the public pat- 
ronage. Make it a habit to visit the 
market twice a week. — Center Market, 
Neivark, N. J. 

Choice and cheap meats. — I will sell 
the best meats that the State of Oregon 
can produce, as low as any of my com- 
petitors, and, for the present, will quote 
you the following prices, and at the 
same time invite you to call and in- 
spect our meats, and get our prices on 
meats in quantities. — E. C. Cross, Sa- 
lem, Ore. 

Critical inspection. — "We are careful to 
carry only the best and cleanest meats, 
both smoked and fresh, and invite your 
inspection at all times. Should a pur- 
chase be unsatisfactory for any reason, 
tell us about it and we will cheerfully 
make it right. We have the 'phone and 
will deliver your purchase if you wish. 
Only U. S. government inspected meat 
sold by us. — Frye fy Bruhn, Tacoma. 

Vienna sausage. Dainty little whole 
sausages in bouillon. Lovers of sausage 
will find them a treat for they're far 
superior to most canned sausages. Place 
the can, without opening, in boiling water 
for twenty minutes, then open and serve. 
■ — Gedney's, East Orange, N. J. 

No string to it. That means a fine, 
thick, tender, red and juicy steak we will 
cut for you any day you call on us, write 
us, telephone us or send us your order 
in any way. We furnish all sorts of 
meats " to the Queen's taste " — your cook 
will do the rest and be glad in the doing 
— for how they do cook! — Stewart Bros., 
Grand Forks, N. D. 

Deerfoot pork products. How good 
the Deerfoot pork products taste such 
crips mornings. They have that particu- 
lar superior flavor that only Deerfoot 
goods have and makes them the ever- 
popular and uniform breakfast as well 
as dinner delicacy. They suit where 
others do not. — Hills $ Company, Hart- 
ford, Conn. 



A full supply of fresh meats will al- 
ways greet your eyes if you look through 
our establishment and ice boxes. We 
know your wants and know how to meet 
them with meats of all desirable kinds- 
beef, mutton, lamb, ham; poultry and 
sausage, too. You will lose nothing, gain 
much by ordering meats here. — Bay City 
Market, Bay City, Mich. 

Picnic parties find our stock of canned 
meats a good thing to select from. The 
assortment is so large and the qualities 
so good that it's economy to use these 
goods. It saves the work and expense 
of preparation and packing. You'd prob- 
ably be surprised at the great variety 
of meats we carry in tin. Ask us for 
a list of them. — Dan Tracy, Denison. 

An up-to-date chef knows the value of 
good, juicy beef and mutton, when pre- 
paring the many choice morsels, entrees 
and tid-bits that the experienced epi- 
cure knows how to appreciate, and he 
knows he can get the primest meats to 
be found in Dakota from this market 
at all times at reasonable prices. — Stew- 
art Bros., Grand Forks, N. D. 

It makes your mouth water as you 
slice off a succulent piece of the ten- 
der roast beef procurable at our estab- 
lishment. Of course much depends on 
the cook — don't blame it all on the 
butcher — but we'll take chances on that, 
for we know all our meats are Al cuts. 
— Stewart Bros., Grand Forks, N. D. 

Charging on the enemy is no part of 
our business. What we aim to do, and 
do do, is to supply fresh and smoked 
meats — that is, beef, mutton, lamb, ham, 
bacon and the like — which will be accept- 
able to the most discriminating lover of 
a sirloin or a rasher of bacon. Our 
many customers prove that we hit the 
mark. — Bay City Market, Tacoma. 

From start to finish the flavor of our 
meats is excellent. All is the flesh of 
young stock and possesses that juiciness, 
tenderness, and delicious taste which is 
entirely absent in meat from older ani- 
mals. Orders will be appreciated and 
filled promptly. Beef, veal, lamb, mut- 
ton, at the lowest prices consistent with 
the highest quality. — Lightner $ Schin- 
cller, Ashland, Wis. 

Ready for you when you need anything 
in the line of fresh or salt meat — beef, 
lamb, mutton, pork, ham or bacon. We 
know what we are buying; therefore 
what we are selling — know how to cut 
it up, too, and we would like to have 
more of your trade. You'll benefit by 
it, as well as we.— Bay City Market, Bay 
City, Mich. 



MEAT 



740 



ADVERTISERS CYCLOPEDIA 



If you think you must economize in 
your meats do not make the mistake of 
buying poor quality. Get the best if 
it does cost more — better eat less of it. 
— W. F. Shaper's, Saginaw, Mich. 

The meat question. — If you think you 
must economize in your meats, do not 
make the mistake of buying poor quality. 
Get the best if it does cost more — better 
eat less of it. We sell the highest grade 
Chicago dressed beef, the finest cured 
hams, and everything in the meat line. 
Just now we offer some especially fine 
cold boiled ham. It is splendid for 
lunches. — W. F. Shaffer's, Saginaw. 

We've never heard anyone yet find 
fault with our bologna. How could 
they? Its freshness and the high qual- 
ity of all the ingredients used are what 
make in the end such perfectly delicious 
bologna. Our bologna is just as cheap 
as the common bologna — just as easy 
to get. — Mohr $ Yoerk, Sacramento. 

You want some meat for Sunday, but 
you don't know just what to get. We 
could show you some of the nicest meat 
you have seen in a long while if you 
would just call at our store to-morrow 
morning. 

Meat looks much more inviting when 
everything around it is neat and clean; 
and then, when the meat is put up in 
good shape, you can thoroughly enjoy 
good meat. 

Andy Hansen is an artist in handling 
meat. None know how better. Give 
him a trial on your Sunday meat. — 
Eckert $ Walker, Topeka, Kan. 

" Plenty of meat on the family table 
saves doctors' bills," is the old saying. 
At Dickerson's you get a nutritious 
quality of meat that both satisfies hun- 
ger and gives strength and health. Beef, 
lamb, pork, ham, bacon, sausage, poul- 
try, game. Everything in the meat line. 
Our meat store occupies a brand new 
building. New furniture, new fixtures, 
sanitary marble-top counters, spacious, 
scientifically ventilated and cabinet-fin- 
ished meat coolers; a clean, neat, whole- 
some place; choice goods. Our motto: 
Lowest possible cash prices, but always 
good meat. — Dickerson, Scranton, Pa. 

We are with the people in their battle 
to free themselves from the beef trust 
of Pheonix. Our increasing trade con- 
vinces us that our efforts are appre- 
ciated and also proves our contention 
that we are not losing by supplying 
the very best meats at a reasonable price. 
— The Eureka Market, Pheonix, Ariz. 

Are you very hungry? — Wouldn't a 
nice piece of roast beef, rich, tender and 
juicy, taste good? 



Isn't it hard to get that kind — not 
at all, if you come here. It's hard to 
get the other kind here — very hard. — 
Mohr fy Yoerk, Sacramento, Cat. 

A rib roast from Steller's always 
commands the highest appreciation from 
the best of judges, because it is the 
very best beef the market affords. The 
same thing is equally true of our lamb, 
mutton and veal, always best, tender 
and delicious, of the highest quality. 
Quality high, prices lowest. — Steller, Ot- 
tumwa, la. 

Meat — a rare roast. We give you rare 
meats always. You cook them to suit 
yourself. They give you strength. Cut 
from selected stock, trimmed after the 
most approved fashion, and sold to you 
to give you an enjoyable meal. It's a 
good roast if we furnish it. — Booth's, 
Anaconda, Mont. 

Tender, juicy meats. Meats with a 
dainty flavor that spurs the appetite on 
to a well-rounded feast. This meat de- 
partment of ours is famous for the 
choiceness of its meat and pork prod- 
ucts, its fine fowl and chickens. If you 
appreciate something out-of-the-ordinary 
in a roast or chop, send us your order. 
— O. C. Elwell, Portland, Me. 

Something to tickle the palate of the 
most fastidious can be found at any 
time in our prime beef, mutton, lamb, 
veal, poultry or choice delicacies in oys- 
ters and shell fish. We keep nothing but 
the best that can be secured, and our 
patrons can always depend upon receiv- 
ing only prime steaks, roasts or chops, 
good treatment and prompt service. — 
Stewart Bros., Grand Forks, N. D. 

Just the cuts you want, and cut in 
the right way. That's what you want in 
meats — that's what you get at Woess- 
ner's Market. Every order received is 
filled with an accuracy and carefulness 
that our customers appreciate. We re- 
ceive none but the best meats — we send 
out only the very best. We sell the 
choicest meats of all kinds you can 
buy in Grafton. — /. A. Woessner, 
Crafton, Pa. 

Fine flavor. — From start to finish the 
flavor of our meats is excellent. All is 
the flesh of young stock — and possesses 
the juiciness, tenderness, and delicious 
taste which is entirely absent in meat 
from older animals. We supply espe- 
cially large boarding houses, hotels, 
cafes, restaurants, summer resort hotels 
and ship to families in the country. Do 
we supply you? If we do, there is no 
doubt about the praise from your guests. 
— H C. Brauer, Richmond, Va. 



MEAT 



OF SELLING PHRASES 



741 



How much, please? Want a choice 
cut of prime roast beef or tender, juicy 
lamb? Maybe it's pork you want, or a 
nice, delicious steak? Ham, sausage, 
bacon or chops may be your preference. 
Whatever it is, we have, and at quick- 
march prices ! — Isaac Whiff en's Sons, 
Utica, N. Y. 

The kind of meat we sell is the kind 
you've often wanted, yet have never 
been able to secure. It suits the particu- 
lar person with regard to appearance, 
quality and taste, and the economical 
person as to price. We will call for 
your order and deliver it, taking the 
same care in the selection of your meat 
as if you were present; or you may call 
at our market, where we have displayed 
choice cuts, with price cards plainly 
marked to assist you in your selection. 
Roast Beef. — When you inquire about 
a market you always ask — " What kind 
of roast beef do they sell?'* Roast 
beef seems to be the criterion of a 
market, and 'tis here the Public Market 
excels. We cut high grade beef, the red, 
juicy kind, that almost melts in your 
mouth. When you want something ex- 
tra good in the roast beef line, try us. 
Then you'll know where to buy it. Roast 
Pork is economical meat to buy. You 
can have it served hot. When cold it 
can be sliced and it makes a good dish. 
Take the remains of a few potatoes, 
cut up an onion, and there's as good a 
soup as ever you put into your mouth. 
Our roast pork is especially good and 
we have made the price low. We can 
also supply you with nice pork chops 
and fine pork sausages. Game and Fowl 
— We make an extra effort to have an 
extensive line of choice game and fowl 
on hand all the time. It is selected for 
plumpness and good eating qualities, 
and includes venison, rabbits, home 
dressed chickens, geese, ducks and tur- 
keys in season. Whenever you are in- 
clined that way, remember our location. 
— Whitman Public Market, Whitman. 

Canned meat. — Have you inspected our 
stock? It is tempting to one to do so. 
There are so many varieties, making it 
possible to change one's bill of fare for 
many days without sameness. They are 
very economical, which is quite an item 
when fresh meats of all kinds are such 
an expense. — Oliver-Finnie Company, Lit- 
tle Bock, Ark. 

Mr. Hotel-man! If you stop to con- 
sider the excellence of the meats you 
get from us — you will readily see why 
so many cafes, restaurants, hotels, etc., 
order from here. We are very careful 
in the selection of our stock. We 
serve especially the clubs, hotels, res- 



taurants, etc., of Richmond, and ship to 
the summer resorts and families in the 
country.— H. C. Brauer, Richmond, Va. 

We can please the most fastidious here. 
We handle the finest meats the market 
affords. Sell no inferior grades. You 
get quality and' quantity every time you 
buy of us. We give the best for the 
money. — Stewart Bros., "Grand Forks. 

Our trump card is fine, fat, juicy 
roasts of beef, with grain fine as silk, 
and tender as a suckling pig. It is fit 
for a king, as well as our superb steaks, 
chops, poultry, pork and fish. We 
choose nothing but prime stock for our 
patrons, and cut it and send it home in 
ship shape, prepared to put right into 
the oven. — Stewart Bros., Grand Forks. 

We carry the best meats obtainable. 
We never sacrifice quality to make a 
low price. We use the utmost care in 
selecting our meats and see that they 
are properly kept for the short time they 
remain in our store. Our prices are 
not high. We don't try to give as little 
as possible for the money, but just as 
much as possible. A trial order will 
convince you that what we advertise is 
true. — Gray, St. Thomas, Ont. 

"The fatted calf" is in fine condition 
these days, and you can have veal that 
would delight the veriest gourmand or 
bon vivant if your steps trend this way. 
Fact is, we cater to meat wants at all 
times of the year, only the special story 
of to-day is, as above, about veal. — 
Bay City Market, Tacoma, Wash. 

If there is any business that should 
have " cleanliness " for its motto, that 
business is a meat market's. There is 
a satisfaction in buying your meats from 
a place that has a spic and span appear- 
ance at all times. We put cleanliness 
before everything except the quality of 
our meats. Try the "clean meat mar- 
ket " once, we are sure we will please 
you. — A. E. Weatherby, Salt Lake City. 

Something to cut up for lunch and 
serve cold during the warm weather 
can be had here in the shape of roast 
beef or boiled ham. We serve a great 
number of people in this town with 
meats. If you are not one of them 
you are missing something. — B. Stigert, 
Flushing, N. Y. 

Tasteful corned beef at 5, 8 and 10 
cents the pound — sugar cured in our own 
market, of fine-grained, firm beef. We 
advertise for your first order — our qual- 
ity and price will bring you again. Our 
eggs are newly laid and our creamery 
butter is worthy of second consideration. 
Send your voice on orders to us. — Acme 
Market, Binghamton, N. Y. 



MEAT 



742 



ADVERTISERS CYCLOPEDIA 



There's no use crying over spilled milk 
nor worrying because your roast or steak 
was tough, dry and tasteless, because 
it was procured from a market less able 
to cater to the demands of a first-class 
trade than this one. Do better next 
time and order your roasts, steaks, chops, 
tender and juicy beef and mutton where 
you will find it fit for a king. — Welling- 
ton, Howes $■ Co., Newton, Mass. 

To some people all meat looks alike. 
Others know the difference between choice 
and ordinary grades as well as we do; 
we have a great many customers of this 
class. We want the ones who don't 
know, too. Those who are good judges 
know we sell only the highest grade meats 
to be had. It therefore follows that the 
most inexperienced buyer is sure to get 
perfect satisfaction at this market. — The 
New Meat Market, Camden, N. J. 

After thirty years the policy of the 
leading high-class market of this city 
remains the same — we buy and sell only 
the very best quality meats, poultry, eggs, 
fish, vegetables. We cater to those who 
know the best when they get it, and de- 
mand it from us every day in the year. 
We are happy to state that there never 
was more appreciation of such service 
than at the present time. — Newton $ Bur- 
nett, Hartford, Conn. 

Old and well experienced buyers are 
sot deluded by promises. They insist 
on judging for themselves in their meat 
buying. That is one reason why we like 
keen buyers to come here. The kind of 
meats sold in this market doesn't re- 
quire extolling. It tells its own tale of 
quality better than any number of high 
flown words. Are you a judge? Then 
come to Sperry § Barnes, Hartford. 

Dainties for the dainty. For the con- 
valescent or the " light eater," there's 
nothing so appetizing or nourishing as 
lamb chops, fresh, sweet and so cut and 
trimmed as to attract the eye as well as 
please the palate. We flatter ourselves 
that we can serve you with lamb chops 
fit to make a feast for the most capri- 
cious appetite. Try us with one order. — 
J. W. Dodge, South Norwalk, Conn. 

Fine flavor. — From start to finish the 
flavor of our meats is excellent. All is 
the flesh of young stock — and possesses 
the juiciness, tenderness, and delicious 
taste which is entirely absent in meat 
from older animals. We supply espe- 
cially large boarding houses, hotels, 
cafes, restaurants, summer resort 
hotels, and ship to families in the coun- 
try. Do we supply you? If we do, 
there is no doubt about the praise from 
your guests ! — H. C. Brauer, Richmond. 



Boiled dinners — that old New England 
dish would be served in many a home 
if its occupants could be assured that 
the beef and vegetables would be all 
right. We can guarantee that. — O. C. 
Elwell, Portland, Me. 

If your appetite is poor, eat meat. To 
tempt your appetite and nourish the 
system our choice meats are not ex- 
celled by anything. The weak and the 
strong, the small and the hearty eater 
alike enjoy them. — Lynch' s, Bangor, Me. 

From start to finish the flavor of our 
meat is excellent. All is the flesh of 
young stock and possesses the juiciness, 
tenderness and delicious taste which is 
absent in meat from older animals. — 
Lightner fy Schindler, Ashland, Wis. 

Pretty as a picture, almost too nice 
looking to carve, but the splendid qual- 
ities of our steaks are not all in their 
good looks; flavor and taste surpass their 
alluring appearance, and we defy anyone 
to say that there are tenderer, more juicy 
or more toothsome steaks to be had than 
those we sell. — Bay City Market, Tacoma. 

The art of carving is one that every- 
one that cuts up a piece of meat doesn't 
understand. But our meats are tender, 
and we prepare them for the table in 
such a good, convenient manner for the 
knife that any amateur can dissect them. 
Our beef, lamb, mutton, pork, veal and 
poultry are chosen by us to please our 
patrons, and they know a good thing 
when they see it. — Stewart Bros., Grand 
Forks, N. D. 

A smile maker is a nice big porter- 
house steak cut from our prime tender 
beef. No town in America has a larger 
proportion of good cooks than Kenton 
and we're helping them to win praises by 
keeping them posted on the best cuts of 
meats. Now for Sunday dinner we would 
suggest a nice shoulder of spring lamb, 
fixed for dressing, baking and your table. 
— Bales', Kenton, Ohio. 

Hams — Floral Brand; only the cream 
of the finest selections of little corn-fed 
pig hams under the Floral Brand. — 
Adams Dry Goods Co., New York. 

Fancy meats for dainty lunches. The 
social lunch is never complete without 
some dainty tid-bit in the fancy meat 
line. — James H. Snow <$; Co., Bangor, Me. 

Just the cuts you want and cut in just 
the right way. That's what you want in 
meats — that's what you get at our mar- 
ket. Every order received is filled with 
an accuracy and a carefulness that our 
customers appreciate. We receive none 
but the best meats — we send out only the 
very best. — M. Matthes, Wilmington, Del. 



MEAT 



OF SELLING PHRASES 



743 



There is just as much difference be- 
tween a " Dove " and an ordinary ham as 
there is between beef and calf liver. The 
"Dove" ham is cut from young tender 
pigs, sweet and mild cured, hickory 
smoked in the old-fashioned smoke house, 
and is the finest product money will buy. 
Of course, they cost a little more, but 
who cares for a matter of fifteen or 
twenty cents on a ham, when every 
mouthful is a delight. This last lot 
range in weight from eleven to thirteen 
pounds. We do not cut them, but sell 
entire. — John E. Angle, Mansfield. 

We have a treat for our customers 
this week. Just received direct from 
Chicago, a large shipment of native beef, 
killed and dressed for export. This kind 
of beef is positively the best, the pick 
of the market, and sells for such high 
prices that even the most select markets 
seldom, if ever, handle it. But this is 
the kind that we sell at less prices than 
others are asking for the common sort. — 
Chapman $• Co., Brooklyn, JV. Y. 

Holding it up. — The meat trust may 
hold up the price of meats, but we hold 
up the quality. We won't buy what is 
not first-class. We insist on the best, be- 
cause our customers must have full value. 
Whatever you may want we'll supply to 
you and it shall be all that could be de- 
sired in the way of quality. — Frye $• 
Bruhn, Tacoma, Wash. 

A nice cut of steak for dinner is what 
every man wants, and you can get just 
the kind you want here. — Dubber, St. 
Thomas, Ont. 

Corn fed pork. — There's all the differ- 
ence in the world in meats, as in peo- 
ple. Our aim is to buy and serve the 
very finest grade of hams, breakfast ba- 
con, pork tenderloins, sausages — in short, 
all pork products — to be had anywhere, 
and that we succeed in our endeavors is 
proven by the patronage of those who 
know. We solicit your orders. — M. Mat- 
thes, Wilmington, Del. 

If you thoroughly enjoy a dainty chop, 
a deliciously tender and juicy steak or 
roast this is the meat market to come to 
for them. We make a specialty of fancy 
meats and send them out in neat shape, 
all ready for the roaster or broiler. — O. 
C. Elwell, Portland, Me. 

After the best meat in town, are you? 
Here's the place to stop — not where you 
will find not as good, perhaps. Every 
judge of good steaks, roasts, soup and 
stewing meat, beef, mutton, lamb, pork, 
ham and poultry will indorse the state- 
ment. Bales' meats are all right. — Bales' 
Meat Market, Kenton, O. 



We expect to have the greatest lamb 
sale of the year to-morrow. We have 
500 selected legs of choice lamb— and 
we'll sell them at the ridiculously low 
price of 12 1-2 cents a pound. Five 
hundred will not go far at the public 
market, so come early if you would make 
sure of your bargain. — Public Market, 
Hartford, Conn. 

Hello! Is this Nobes'? Well, that 
roast you sent me yesterday was perfect, 
and I want you to send me my usual 
order of home-made sausages, the same 
as last week. They are fine. For Sun- 
day pick me out one of those tender 
spring chickens. I don't know where else 
I can do so well. Good-bye. 

She was telephoning to W. R. Nobes, 
South Lockport, III. 

This is a season of picnics, outings 
and camping parties. The main consid- 
eration in each of these is something to 
eat, something in compact form, easily 
carried, and all prepared for the 
"spread." We make a specialty of pic- 
nic supplies. Fill your basket with the 
following for a day's outing at Conga- 
mond, Hampton Ponds, or any other 
pleasant place: Ham loaf, beef loaf, fan- 
cy salmon, Metrose pate, corned beef, 
lunch tongue, sliced smoked beef, sar- 
dines, canned chicken, turkey, etc. — W. 
P. Crane, West field, Mass. 

Delicious roast beef is the most sub- 
stantial dinner, but an awful disap- 
pointing one when you get the tough, 
stringy kind that is sold on the bargain 
counter. We do not handle that kind. 
The best beef coming to the city is none 
too good for our customers. We try to 
get it at all times, regardless of the 
high cost. Our customers demand it, and 
it is always to be found at the Pres- 
ton Market, Hartford, Conn. 

Fresh meats, the quality of which is 
high grade and never varies to suit the 
price. We would rather lose a cent or 
two any time than to lower the C. & R. 
quality. Not a store in this city is meet- 
ing our price with the same grade of 
meats. Each week our business increases 
and each week you get the same quality. 
These prices good for three days. — Cra- 
mer $ Rogers, Trenton, N. J. 

Home-dressed meats are awarded the 
palm in the minds — stomachs, too — of 
many. We point with pride to our line 
of meats of all desirable kinds. There's 
something in our selection of stock, some- 
thing in our storing and handling, much 
in our cutting that pleases particular 
people. Are you particular? — Bay City 
Market, Bay City, Mich. 



MEAT 



744 



ADVERTISERS CYCLOPEDIA 



Fine roasting chickens. To-morrow we 
will receive a limited number of those 
fine roasting chickens. Before brought 
to the market they are confined in stalls 
for three weeks, well fattened, then care- 
fully dressed and brought to us. The 
very finest roasting chickens in the mar- 
ket, young, tender and delicious. As the 
supply will not be large, those wishing 
a fine roasting chicken for Sunday din- 
ner should telephone their orders as early 
as possible. — H. Jevne, Los Angeles, Cal. 

Our fine poultry is trust proof and 
strike proof. We raise and fat them 
ourselves, and put up the best that 
grows. Cut out beef, etc., at the present 
prohibitive prices and give us your or- 
der for a pair of our fancy broilers. 
Same old prices at Bums' Hill Market, 
Hartford, Conn. 

When your roast of beef is nice and 
tender your dinner is all right. A good 
roast is a great deal easier to get here 
than a poor one, because we handle the 
finest meats the market affords. — Mohr 
$ Yoerk, Sacramento, Cal. 

Our meat market is stocked with the 
choicest line of meat. If you want a 
good steak, a prime rib roast of beef or 
anything else in the meat line you can 
get it here. Our fowls and chickens are 
all home dressed. — /. P. Cronin, Bingham- 
ton, N. Y. 

The happiest hours of our lives are 
not the sweetest, if the butcher does not 
have the best meat for the table. We 
handle nothing but the best in our line. 
— Preston's Market, Hartford, Conn. 

Meats. — Once again we have fresh pork 
on sale. We'll see that our pork is so 
much better than every one else's, that 
you'll never care to buy from anyone but 
us. — The Busy Bee, Columbus, Ohio. 

What will it be — chops or a roast? — 
L. Lehman $ Co., Trenton, N. J. 

Nice meaty spare ribs from young, 
corn-fed hogs. Just about as nice as 
anything you ever ate. — Landjaeger, Sac- 
ramento, Cal. 

Any beef, any lamb, 
Any pork to-day? 
At the same low prices 
You always have to pay 
at the New Bedford Public Market, New 
Bedford, Mass. 

Smoked and salted meat. Makes no dif- 
ference what kind you want — our stock 
is not lacking in one single variety. 
The very choicest, finest meat, the best 
in the market. — H. Jevne, Los Angeles. 

Meats and poultry as you like them. 
If the meat is not tender, if the fowl 
is not tasty, the dinner is spoiled — every 

M 



housewife knows how annoying that is. 
But there is no danger, not if our 
meat section receives your orders. Count 
on finest quality in Eaton meats and 
poultry and lowest prices — you'll not be 
disappointed. — The T. Eaton Co., Winni- 
peg, Can. 

The hams and bacon under our Pris- 
cilla brand are careful selections of the 
finest sugar-cured young pig meat, and 
they should not be confounded with or- 
dinary goods sold at or near our price. 
Every piece of our smoked meats is 
guaranteed to be perfection. — Abraham 
$ Straus, Brooklyn, N. Y. 

A royal feast awaits anyone who pur- 
chases a steak from the Bay City's 
market. Tender, juicy and delicious in 
flavor is the porterhouse or sirloin cut 
from our high-grade beef. We cater 
to the connoisseur, and the more fas- 
tidious and critical the palate the more 
we delight in tickling it. Our steaks, 
chops, prime roasts make dishes fit for 
a king. — Bay City Market, Tacoma. 

It makes your mouth water as you 
slice off a succulent piece of the ten- 
der roast beef procurable at our estab- 
lishment. Of course much depends on 
the cook — don't blame it all on the 
butcher — but we'll take chances on that, 
for we know all our meats are Al cuts. 
—Stewart Bros., Grand Forks, N. D. 

Good things to eat. — We have very 
fine turkey, chickens, spring lambs, 
roast beef, veal, pork, mutton; in fact, 
everything in the line of meats that can 
be expected to be found in a first-class 
market. We keep no cheap trash or 
odds and ends of the wholesale markets. 
Our goods can always be depended on. 
Try us and be convinced. — Preston Mar- 
ket, Hartford, Conn. 

Breakfast bacon and hams. — A thin 
slice of our Silver Moon breakfast bacon 
browned to a turn, what can be more 
appetizing and tempting to the lagging 
appetite? Have you tried it? If not, 
do so. Also our delicious Dove Brand 
hams cannot be surpassed in quality. 
Their popularity increases every day, and 
once having used them you will not be 
satisfied with any other. — Oliver Finne 
Co., Little Rock, Ark. 

Broiled chicken for breakfast is an 
appetizing and dainty dish, as well as our 
delicious spring lamb chops, or a juicy 
and tender broiled beefsteak from our 
high grade cuts of beef or lamb. Our 
roasting chickens are fine. You can't 
procure a more toothsome meal in the 
line of meats and poultry in Rome than 
you can get at all times from A. Bees 
§ Sons, Rome, N. Y. 
EAT 



OF SELLING PHRASES 



745 



The meats that we buy for our cus- 
tomers are of the very best quality 
that can be bought, and will sell on their 
own merits at the prices we ask. Our 
meats need no praise from us. But 
we want the public to call at our mar- 
ket and satisfy themselves that what we 
say is true. If you desire something un- 
usually fine for dinner, try this market. 
— Lynch's Market, Bangor, Me. 

Dainty chops cannot be cut out of 
poor lamb. We cut nothing but the finest 
produced. The finest and heaviest beef 
to be had. A complete line to be found 
in a first-class market. Our customers 
bear us out in the statement. — Preston 
Market, Hartford, Conn. 

If you do not know any good reason 
why you shouldn't buy the best meats, 
poultry and vegetables, I would like to 
become your marketman. I sell the best 
and give prompt and courteous service. 
And I am always gald to add to my list 
of choice patrons. — John Flynn, Hart' 
ford, Conn. 

Enormous crowds constantly in front 
of our meat counter are sufficient evi- 
dence of the kind of meats we keep. A 
satisfied customer is the best advertise- 
ment we can get. We aim to please 
everybody, whether you buy little or in 
large amounts. — Spokane Table Supply 
Co., Spokane, Wahs. 

Our market is neat and clean. From 
the time the cattle are purchased until 
they are resold to the consumer, clean- 
liness is a law with us. Everything is 
kept strictly clean, and you appreciate 
it. Tender, thoroughly good meat in an 
immaculate neat market makes an at- 
tractive inducement for your trade. — 
Mohr $ Yoerk's, Sacramento, Cal. 

There's all the difference in the world 
in meats, as in people. Our aim is to 
buy and serve the very finest grade of 
hams, breakfast bacon, pork, tenderloins, 
sausages, sucking pigs for roasting — in 
short, all pork products — to be had any- 
where, and that we succeed in our en- 
deavors is proven by the patronage of 
those who know. We solicit your orders. 
— A. Bees $ Sons, Rome, N. Y. 

Bon vivants of old would be in clover 
if they could have only sampled some of 
Schaub's prime, juicy meats. Those for- 
tunate enough to live in South Norwalk 
will do well just to try one of the choice 
juicy porterhouse, sirloin or round steaks 
which Schaub has in his refrigerator, and 
spring lamb also. Yum! Yum!— 
Schaub's Market, South Norwalk, Conn. 

Libby's Vienna sausage is just one 
of the nicest articles for a quick lunch 



you could possibly have. Throw can 
into the ice cooler for 10 or 15 minutes, 
open can and cut the sausage lengthwise 
into strips, place between a couple of 
Medlar's banquet wafers and let 'er go, 
Gallagher. Gee whiz! but it makes a 
tasty sandwich.— McCafrey's, Philadel- 
phia, Pa. 

That's what they all say. The proof 
of the pudding is in the eating. Proof 
that our meats are the best and gro- 
ceries the cheapest is the way our trade 
is increasing. — G. B. Marlatt $ Co., Pe- 
oria, III. 

Meats and poultry. Our fancy and 
heavy beef is kept in perfect condition 
by our unrivaled system of counter re- 
frigeration. It is the only really perfect 
system that we have seen, and you will 
find our meats this mid-summer weather 
just as delightful as at mid-winter. That 
is success for our meat department. No 
question about that. But we buy the best 
that the country raises. And that's an- 
nother powerful feature of meat selling 
success. In addition we sell them all at 
low prices. How do we do it? Well, it 
doesn't matter. We have a peculiar idea 
of what constitutes a legitimate profit. 
That's all— FT. W. Walker Co., Hart- 
ford, Conn. 

Good healthy meat is the only kind 
that we allow to come into our store. 
It's a little hard to find but we get it 
just the same, and sell it as low and far 
less than the little fellows around the 
city are asking you for any kind of 
meat, the wholesalers are a mind to let 
them have. You'll find you save and 
live better if you live from our store. 
Watch us and let the habit of coming 
here grow on you. — Schenectady Public 
Market, Schenectady, N. Y. 

A little choice Beef is better than 
many cheap pieces. In fact, there is 
not a spot in the whole economy of liv- 
ing where quality counts for so much. If 
you like the best goods and good ser- 
vice, come to us. — Newton fy Burnett, 
Hartford, Conn. 

Our great Meat Market is in a class 
all by itself. The immense output of 
this Department is wonderful, but the 
reasons are apparent. We sell the pick 
of the Market — such Meat as only a 
very few of the most select Markets 
handle — at lowest prices. — Chapman <$- 
Co., Brooklyn, N. Y. 

Economy is wealth, and if you wish to 
be economical, then be sure you make a 
right start by making your Saturday 
purchases of the Waterbury Market Co. 
Read carefully price list. — Waterbury 
Market Co., Waterbury, Conn. 



MEAT 



746 



ADVERTISERS CYCLOPEDIA 



In the pasture, brook, or browsing on 
sweet herbs and meadow grass, the cat- 
tle chosen by us have fattened during the 
summer. We choose nothing but the 
finest, the fattest and primest cattle 
from farm or ranch for our market. 
We are good judges of meat on the hoof 
or quartered, and only the choicest beef, 
mutton, lamb, veal and poultry finds 
room in our market. — Stewart Bros., 
Grand Forks, N. D. 

Delicious Roast Beef is the most sub- 
stantial dinner, but an awful disappoint- 
ing one when you get the tough stringy 
kind that is sold on the bargain counter. 
We do not handle that kind. The best 
beef coming to the city is none too good 
for our customers. We try to get it at 
all times, regardless of the high cost. — ■ 
Preston Market, Hartford, Conn. 

Steaks and Chops, tender and juicy. 
A nice assortment to select from, noth- 
ing but the very best to be obtained here. 
Stop in on your way home. If you can- 
not come, telephone, you get what you 
ask for just the same. Our ambition 
is to please. — John Flynn, Hartford. 

Our meats win because they deserve 
to win. You can't buy better meats any- 
where, no matter what price you pay. 
Finer meats don't come to Trenton — ■ 
don't grow, in fact. Our own expert 
meat buyer does the selecting and he 
stubbornly refuses to buy anything but 
the very highest grade at any time. Of 
course, we look after the price and see 
that it's low enough to win trade. We 
positively undersell other meat-sellers 
handling the same high grade and are 
constantly winning customers, who have 
learned that high prices don't always 
mean better goods. — Philadelphia Gro- 
cery Co., Trenton, N. J. 

We are after your Sunday's dinner 
order, with a list of "good things to 
eat," choice meats of every description, 
meats that our salesmen take a pride 
in showing to a customer, meat that 
sells itself on sight and that gives sat- 
isfaction at the dinner table; fancy 
vegetables and dainty tit bits that help 
to put the "finishing touch" to a well 
gotten up dinner or lunch. — Gibson, 
Gage Co., Winnipeg, Can. 

Meat satisfaction needs no long search 
when you are informed of this meat mar- 
ket. There is pleasure in eating, whole- 
someness and health in every pound of 
beef, mutton, lamb or veal that comes 
from here. Tenderness and juiciness 
without even saying it — much less put- 
ting it in print. — De Lee $ Ryan, Troy. 

Facts about meats. It is a fact that 
the meats which we sell are far superior 

M 



to those commonly sold from market; 
the reason of this is that quality is our 
first consideration when making our se- 
lections. Another reason is that we do 
not leave it to the discretion of those 
from whom we buy to deliver what they 
see fit — we personally inspect every 
piece of meat which enters our doors, 
consequently we can guarantee every 
piece which we sell. The meat question 
is an important one in every home, and 
we believe that we can convince you that 
it is to your advantage to patronize our 
markets, if you will give us a fair trial. 
— The Harrington-Thomas Co., Borne. 

The butcher has no string on the peo- 
ple who pay spot cash for their meats. 
They buy their meats where they get the 
best value for their dollars. We cater 
to cash buyers, and to attract trade must 
keep up-to-date in quality, variety, price 
and service. We are leaving no stone 
•unturned to please the people, and a 
glance at our shops on Saturday with 
the steady stream of meat buyers will 
convince you that the throngs of people 
around our counters know that their 
dollars are returning them big meat val- 
ue. We want your meat orders and will 
treat you right. Give us a trial. — Gib- 
son, Gage Co., Winnipeg, Can. 

Seasonable meats. Too hot for boiling 
or roasting meats. Keep your house and 
your temper cool by getting some of our 
nice steaks or chops that don't take long 
to cook for dinner. And for lunch some 
of our ready cooked ham or tongue, thin- 
ly sliced, with tomatoes or cucumbers. 
Our cooked meats are tasty, prepared 
with the greatest of care and will give 
you every satisfaction. Call us up for 
your hot weather meat orders. — Gibson, 
Gage Co., Winnipeg, Can. 

Royal roasts cost money, but you get 
it back in health and good cheer. And 
when you buy your fine meats on our 
premises you save a bagful at the end 
of every month. Juicy roasts and steaks, 
tender lamb, freshest pork, veal (above 
suspicion), not to quote our fragrant 
hams and bacon. Dainty spring broilers 
and roasting chickens of native quality. 
Also all the vegetables of the season. — 
Preston's Market, Hartford, Conn. 

It all depends on what kind of a steak 
it is whether it carves easily or not. A 
well cured steak bought at this market 
is juicy, tender and full of nutriment. 
Try one of our sirloin or porterhouse 
steaks and you will always want their 
duplicates. For the best meats of all 
kinds, courteous treatment and prompt 
delivery try this market that is always 
on top. — Preston's Market, Hartford. 
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OF SELLING PHRASES 



747 



This is not the kind that mother used 
to make, but the kind that father used 
to make. We are following in father's 
footsteps and keeping up the good work 
of making sausage meat the way it should 
be made with the best of pork trim- 
mings. We have sold much of this de- 
licious meat and hope to sell more. It 
is a product we know to be fine and pure 
because we make it ourselves and season 
it to please the palate. — Newton $ Bur- 
nett, Hartford, Conn. 

Ice cold — that's the condition all our 
fresh meats are in, especially in hot 
weather. We're very particular with our 
monstrous ice house (the largest in the 
city), keeping it pure and clean at a 
temperature of 40 degrees. Do you know 
what that means to our customers? It 
means that they always get meat that 
hasn't had the least chance to spoil — ■ 
that it is just as perfect and sweet in 
summer as in winter. Bear that fact in 
mind when you go meat buying. — Mohr 
fy Yoerk, Sacramento, Cal. 

Use caution in the buying and select- 
ing of your meat. Be not deceived by 
false and alluring advertisements. No 
one is giving gold dollars for 50 cents. 
Cheap meats are always dear in the end. 
Come to this, the market that gives you 
your value. Our meats have nutriment 
and goodness that means strength and 
health to you and your family. Many 
times saves doctors' bills. Use caution 
and buy meats in a first-class market. — 
Preston's, Market, Hartford, Conn. 

Our hamburg steak is making an en- 
viable reputation for itself. The de- 
mand is increasing every day. No pains 
spared to make it right. It's good, it's 
tasty, it's finely chopped, and you can 
depend upon getting sixteen ounces of 
satisfaction to every pound of it. We 
want all our patrons to try our ham- 
burg. — Gibson, Gage Co., Winnipeg. 

We are selling quality meats, the finest 
we can get and our prices are always 
most reasonable. Our meats are proper- 
ly iced before selling; we use only se- 
lected stock; we operate our own cold 
storage system. Our meat department 
is free from dust, dirt, flies and odors — 
it's all a good meat shop should be — 
and it should be your shop. — Redlick's, 
Fresno, Col. 

Our week end sale of choice meats 
and poultry at the prices we are quoting 
has turned the dullest season of the 
year into a lively business period. Come 
with the crowd on Saturday. We have 
plenty of the very best of meats and 
poultry for everybody. Come in and see 

M 



what a splendid supply of meats and 
poultry will greet your eyes. Our shops 
are all filled with the very best. — Gib- 
son, Gage Co., Winnipeg, Can. 

Your expectations for a delicious din- 
ner will be fully realized if you buy a 
roast of our extra fine veal — young, ten- 
der and toothsome. Also a full line of 
fresh fish and oysters. Call 324 and 
place your order at once. — Fulton Meat 
Market, Spokane, Wash. 

Don't hesitate when in need of prime 
beef, lamb, veal or pork, but come to 
this, the market that always deals in 
nothing but the best. No reason to be 
in doubt. We always have the goods. 
Nothing finer to be had in the line of 
turkeys, Philadelphia chickens, capons, 
Long Island ducks, broilers, and in fact 
everything to be found in a first-class 
market. Other people have found it out, 
why not you? A trial order will satisfy 
the most exacting. — Preston's Market, 
Hartford, Conn. 

Fresh meats are always to be had in 
this, the up-to-date market. We elimin- 
ate ail the poorly fed and poorly bred 
cattle and sell nothing but what we know 
to be prime meats of all kinds. We 
have the best home raised poultry to be 
found. Raised by poultry men that 
know the best and knowing we are al- 
ways in the market for the best they 
make way for this market. We are ser- 
ving our customers with those goods and 
would like your patronage. — Preston's 
Market, Hartford, Conn. 

Bulk oysters. Delicious, stewed, fried, 
scalloped, or any way you may wish to 
fix them. They are large, fine plump 
ones — fresh every day. Take a quart 
home with you to-night. We also have 
a fine line of fresh and salted meats, 
poultry, etc. All orders promptly de- 
livered. — Fulton Meat Market, Spokane. 

You do not have to be a judge of meats 
to get a choice roast or delicious steak 
here. We take the greatest pains in 
buying our meats, and you are assured 
the best. Send your little girl or boy — 
telephone your wants — and you will get 
as good a piece of meat as if you came 
yourself. — Central Meat Market, San 
Bernardino, Cal. 

Come in and see what a splendid sup- 
ply of meat of every kind will greet 
your eyes. You'll lose nothing, but gain 
much by coming here for your meats. 
Our aim is to supply the best meat ob- 
tainable at the lowest possible price, and 
judging by our ever-increasing patron- 
age, we are succeeding fairly well.— 
Mohr $ Yoerk's, Sacramento, Cal. 
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ADVERTISERS CYCLOPEDIA 



We wish to be well acquainted with 
you and to secure your patronage when 
it comes to supplying you with meats. 
Our store is a well kept one, our stock 
fresh, and the steaks, chops and pro- 
visions we sell are the best that the mar- 
ket can furnish. Our patrons are well 
satisfied with what we offer them daily, 
and we see no reason why we can not 
satisfy you also. Try our home-made 
bologna and frankfurters. Poultry a 
specialty.— W. T. Binks, Borne, N. Y. 

Excelsior sausage meat. Remember 
that delightful sausage meat we made 
for you last winter? We have begun to 
make it again, and you can have it this 
morning, just when it will taste best. 
It is the kind that father used to make 
long, long ago. You never had any quite 
so good, did you? Of course we have 
the Arlington and Deerfoot sausage, too. 
— Newton $ Burnett, Hartford, Conn. 

Again we say, come and buy prime 
sirloin steaks at 12Jc. pound — which is 
several cents a pound less than the steaks 
are actually worth. They are cut from 
corn fed cattle, and they are tender, 
juicy and very much to your liking in 
every way. — The Hartford Market Co., 
Hartford, Conn. 

Meats, juicy, young and tender are 
what you want, undoubtedly; you cannot, 
maybe, get them at every market, but 
you can here. The savory roast for din- 
ner you will find in our refrigerator, 
as well as the choicest steaks and chops 
for breakfast. The most fastidious cus- 
tomer will be pleased with our meats and 
the most economical with our prices. — 
Acme Cash Market, Binghamton, N. Y. 

"As you like it." Meats and poultry 
as you like them. If the meat is not 
tender, if the fowl is not tasty, the din- 
ner is spoiled. Every housewife knows 
how annoying this is. But there is no 
danger if our market receives your or- 
ders. Count on finest quality in Kling- 
stein meats and poultry and lowest prices 
— you'll not be disappointed. — Kling- 
stein's, Pueblo, Col. 

Are you tired of fresh meat? Yes. 
Well, here is a pleasant change. Pickled 
pork shoulders, weighing from nine to 
fifteen pounds, mild cured, tasty and 
economical. Just the thing to have 
around the house for cold lunches, etc. 
And the prices we are quoting will scat- 
ter them all over the city. This is cer- 
tainly a snap you can ill afford to let 
slip by you; the regular price is lie per 
pound, but while four hundred of these 
beautiful shoulders last the price is 9c. 
—Gibson-Gage Co., Winnipeg, Can. 

M 



Which one would you rather have? A 
stringy, tough piece of meat you don't 
relish, or a tender, juicy piece that you 
enjoy to the last morsel? The latter, of 
course. That's one reason why you 
should buy your meat here. There's an- 
other one also. You'll find it out when 
you compare your old meat bills with 
those you pay us. Will we deliver a 
small order? Sure! — Fred Edwards, 
Fort William, Ont., Can. 

A good, big roast will be none too 
large if you get it here. Our meats are 
so sweet, tender and juicy that people 
can eat a lot more of them than of ordi- 
nary meats. Make next Sunday's din- 
ner an extra fine one by having the meat 
part come from here. If the rest of it 
is as choice as the meat your dinner will 
be a feast for the gods. Oysters and 
new sauerkraut. — New Fulton Meat 
Market, Owensboro, Ky. 

It sheds a radiance of happiness 
around the dining table — a joint of our 
excellent beef! It is supplied from 
healthy, well-fed cattle and has a deli- 
cious flavor peculiar to itself. The 
same with our mutton, lamb, veal, pork 
and poultry of all kinds. We have a 
reputation for selling the best hams and 
bacon in town, and our prices are such 
as please all customers. Our fresh veal 
loaf to-morrow. — A. Bees' Sons, Borne. 

Sirloin roasts and steaks at a big re- 
duction in price. We quote you the 
kind of meat you want at the time you 
need it the most. People don't want 
boiling beef or soup bones for Sunday's 
dinner. The best is none too good for 
that occasion. You can make Sunday's 
dinner a pleasure by choosing your 
meats at our shops. The loins of beef 
we are cutting for Friday and Satur- 
day's sale are all first quality beef; the 
only difference some loins are heavier 
and thicker than others, and are priced 
accordingly. We cut to suit the small 
buyer as well as the big one. — Gibson, 
Gage Co., Winnipeg, Canada. 

You'll listen in vain for complaints 
about our meats. On the contrary, 
you'll hear much about them. We han- 
dle only the choicest grades of govern- 
ment inspected meats on the market. 
That means sweet, tender, juicy, healthy 
meats, which even the toothless could 
not find fault with. And look at these 
let live prices. — Langley Grocer Co., 
Pueblo, Colo. 

Best yet — A better ham than Our 
Taste may be produced some day — noth- 
ing seems impossible — but it hasn't been 
thus far — that's a certainty. — Hall, 
Luhrs $ Co., Sacramento, Cal. 
EAT 



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749 



MEN'S FURNISHINGS 



The snap-it-on tie. — You need fret and 
fume no longer because of the difficulty 
in tying your four-in-hand. An ingen- 
ious cravat maker has come to the res- 
cue. He calls his tie the "Snap-it-on" — 
a single snap adjusts it. — Sibley, Lind- 
say $ Curr Co., Rochester, N. Y. 

For the Fourth, to be dressed in the 
most proper form, and to be comfort- 
able as well, a man must wear a striped 
flannel suit, a negligee shirt, the new 
Samoset collar, and a Batswing or Im- 
perial tie. "We have a special showing 
to-day of these requisites for to-mor- 
row's gala day. — Frank Bros., San An- 
tonio, Tex. 

Pajamas for men. The new linen- 
weft. This will interest the man who 
wears pajamas and should excite the 
curiosity of the man who doesn't. They 
are made of a beautiful quality of half 
linen and cotton, natural color, thor- 
oughly shrunken before making up and 
made by the "best" maker of Pajamas 
in America, and that means absolute 
correctness in every detail ; military style, 
opening to one side of the front and fas- 
tened by a new loop to pretty pearl but- 
tons on edge of opening. These gar- 
ments you will find as cool as any can 
be for the hot nights coming. — Frederick 
Loeser $• Co., Brooklyn, N. Y. 

The present season brings out many 
beautiful new effects in neckwear. The 
silks most noticeable are the soft crepe 
effects, in many different weaves, and 
in the soft pastel colorings. Others are 
the scarfs made of the heavy matelasse 
silks, also in the soft color-tones. The 
scarfs in matelasse effects of silk-and- 
linen, in rich delicate shades, are priced 
at $1.50 for the squares, and $1 for the 
four-in-hands. Scarf of French crepes, 
in pastel shades, exclusive patterns, in 
four-in-hand style, at $1.50. Four-in- 
hand crepe scarfs, from one of the most 
particular American manufacturers, in 
a variety of plain colorings, at $1 each. 
There is a remarkable collection of four- 
in-hand scarfs, in the new weaves and 
colorings, at 50c. each. — Wanamaker, 
New York, N. Y. 

All the cravats sold by Samuel Budd 
are made in his own work-rooms; the 
styles are original and the silks used in 
their manufacture are woven expressly 
in exceptional qualities under the super- 
vision of his agents. The patterns are 
/ MEN'S FU 



the work of expert designers. In addi- 
tion to the large stock of cravats ready 
made, the firm offers a large variety of 
silks in the piece — limited in lengths — 
from which cravats may be made to or- 
der without extra charge. — Budd, New 
York, N. Y. 

If you missed the leather belt oppor- 
tunity we gave you last week, here is 
another equally good. Probably in some 
of the belts a little better. Our men's 
furnishings department is certainly full 
of extraordinary attractions to those 
men who have a taste for elegance in 
dress but yet who do not care to pay 
extravagant prices. We have here a 
large and varied assortment of men's 
furnishings — shirts, collars, cuffs, neck- 
wear, underwear, etc., at prices which 
mean decided savings. The goods and 
garments are selected by an expert and 
are the best for the money that can be 
had anywhere. — Lit Brothers, Philadel- 
phia, Pa. 

Too many belts for this time in the 
season. That much to your advantage, 
for the prices are a fourth to a half 
lower than they have been. The colors 
are black, gray, tan and brown, in a va- 
riety of stylish leathers and buckles. 
Plenty of styles in every size, too. — 
The Crescent, Spokane, Wash. 

It's the details of a man's apparel that 
gives tone and character to his make up. 
— Matthews Bros., Waco, Texas. 

I do not want to go out of business. 
I do not want to appoint a receiver if 
I can help it. I do want to turn my 
stock quickly into money. Hence this 
great sale of men's furnishings. — D. E. 
Brackett, Lansing, Mich. 

Guid mornin'! 'Wee MacGregor, 
maun, hoo are ye? Is't no* jist a rael 
fine spreng mornin'? Ay, maun, I'm 
weel, thenk ye, hoo are ye yersel? O, 
brawley, but I'm needin* a new hat, an 
some new claes, so I'm jist gaun doon 
tae Allan's th' nicht, tae get a complete 
new ootfet; he has iverytheng tae fit 
a' sizes an' a' ages. * * * an' ivery- 
thing is rael cheap considering the guid 
qualities; an' mair than that, I tell ye, 
an' ye can tak' my word for't, gin ye iver 
get onytheng there that's no a' richt, 
jist tak' it back and he'll mak' it guid 
tae yer ain satisfaction. — Allan, Mon- 
treal, Can. 
RNISHINGS 



750 



ADVERTISERS CYCLOPEDIA 



A night for men folk. There's times 
you know in the dry goods store when 
values run very much in channels; to- 
night it will be women's and men's fur- 
nishings especially, and a market feature 
will be the. — 8. P. Dunham # Co., Tren- 
ton, N. J. 

Talk about big values! "We've just 
caused something to "drop" in the Ban- 
gor collar market that ought to set 
every masculine wearer of linen to run- 
ning our way. We have just completed 
a deal whereby we are to handle at least 
36,000 4-ply genuine linen collars an- 
nually. These are of precisely the same 
high quality and correct shapes that you 
have always paid 15 cents for heretofore, 
but by guaranteeing to dispose of such a 
great quantity every year we are enabled 
to sell them at 10 cents each, a collar 
price that is a clean third below any 
former Bangor figures ! — Miller $ Web- 
ster Clothing Co., Bangor, Me. 

A big snap in suspenders. Samples 
■ — of course — you guessed that the minute 
you saw the price. Yes, and samples 
from a high-class maker. We have the 
suspenders here on the original cards, 
just as they are displayed in the factory. 
Another thing — they are not the regu- 
lar length; 32 inches long — although 
that's the size for the average man and 
for youths. There are all kinds, colors 
and finish — high-class describes them 
best. If you can wear 32-inch suspen- 
ders you are a winner. — Snellenburg's, 
Philadelphia, Pa. 

Suspenders here in abundance. Per- 
fect gems every pair. Superb mount- 
ings on perfect quality of silk webbing. 
— Rothschild's, Kansas City, Mo. 

The neckwear cases are the point at 
which almost everyone stops, whether 
he means to buy anything or not. To- 
morrow they will be in special trim with 
first showing of some beautiful English 
Squares and the 2f inch French four- 
in-hands of the beautiful and durable 
Keiser barathea weave. In quality of 
silk and in beauty of design, they are as 
fine as anything we have heretofore 
seen. — Frederick Loeser ^ Co., Brook- 
lyn, N. Y. 

Tie this to the front of your prin- 
ciples. Link it to your memory. Brace 
it to your understanding that you should 
collar and stud-y the variety kept at 
Cheapside. — James Williamson, Peter- 
head, Scotland. 

He is thinking now of his fall tie. 
Let his thoughts direct his footsteps 
hitherward and he will find the latest 
shapes and patterns in fall neckwear. 
The manufacturers in this line of men's 

MEN'S FU 



dress aiders seem to have outdone them- 
selves this season and the seeker for 
quiet effects — as well as the searcher for 
something more gorgeous — will find his 
every requirement met here. — /. Cohn, 
Crowley, La. 

No matter what a man's size or his 
taste may be, we can please him in shirts. 
— White $ Davis, Pueblo, Colo. 

Men's Furnishings Cheap and Good! 
— If you are particular about your dress 
needs, we invite you to examine our stock 
of men's furnishings to-day and this com- 
ing week. There are dress needs for 
men with little purses and with big 
purses — but no matter what prices you 
pay, you know that you are getting the 
very biggest value for your money. — 
The Hutcheson Co., Victoria. 

Just offer to sell a cotton collar maker 
a quantity of linen cloth, equal to trian- 
gle collars, at the same price as he is 
paying for his cotton cloth, and see how 
much and how quickly he will take it. 
You could not keep him supplied. If 
your collar is not stamped "linen" in in- 
delible ink, according to law, it is cot- 
ton. — Vanzandt, Jacobs $■ Co., Troy. 

A famous writer once said: "Luxury 
consists in having a pair of suspenders 
for every pair of pants." Here is a 
good chance to get luxury below the 
market rate — at half price. 50c quality 
fine lisle with leather ends, light but 
strong — 25c pair. — A. C. Yates $ Co., 
Philadelphia, Pa. 

The spirit that prompts us to send 
resident representatives to the capitals 
of Europe to watch for the new fashions 
in Women's Wear prompts uncommon 
measures for securing new fashions for 
the men — ideas from abroad, as well as 
the best from American designers. We 
are now showing autumn fancies in 
neckwear, duplicating the fabrics and 
patterns shown by exclusive haberdash- 
ers. — Macy's, New York, N. Y. 

All the cravats sold by Samuel Budd 
are made in his own workrooms, the 
styles are original and the silks used in 
their manufacture are woven expressly 
in exceptional qualities under the super- 
vision of his agents; the patterns are 
the work of expert designers. Whether 
the silk is for the cravat of moderate 
price, suitable for morning or business 
wear, or the heavy, brilliant, rich pro- 
duct of the " atelier " — the work of 
weeks of careful and patient weaving, a 
creation for the chic afternoon cravat — 
the pattern is always strictly limited, 
that " commonness " by repetition may 
not be possible. — Budd, New York. 
RNISHINGS 



OF SELLING PHRASES 



751 



Made of newest webbings, in striking 
combinations, plain colors and fancy 
designs that come from one of our best 
year-round manufacturers. All are 
made in careful manner, and nicely fin- 
ished. Each pair is in a neat holiday 
box. You may select either narrow or 
wide webbing. — Wanamaker, New York. 

The great half hose sensation of a 
year ago is doubtless fresh in the minds 
of hundreds of people, so when we tell 
you that this purchase is superior in 
every way and that the values are in- 
finitely better, the wisdom of immediate 
buying becomes strikingly apparent. — 
Bamberger's, Newark, N. J. 

"A Mid-Summer Night's Dream" 
will never know the disturbing influence 
of discomfort, provided you invite sleep 
in one of the garments presented here. 
They are full fashioned, well tailored 
night shirts and pajamas of thin Sum- 
mer fabrics. — Saks <$[ Co., New York. 

New shapes in black neckties. These 
shapes include the newest things going. 
In black silks of splendid grade — peau 
de soie, barathea, moire, satin and many 
neat brocade effects. People who 
haven't seen or heard of these new shapes 
are hereby informed that they are among 
the most appropriate to be had. — Burke, 
Fitz-Simons, Hone 8[ Co., Rochester. 

A gentleman's haberdashery. It's the 
natty little " fixings " that lend grace 
and elegance to the summer man's ap- 
parel, nobby shirts, ties, pretty hosiery, 
with possibly just a glimpse of dainty 
underwear. To look and feel " sum- 
mery" is an easy matter for the man 
who trades here. — Matthews Bros., 
Waco, Texas. 

Your dress shirt should be exactly 
right. Our star shirts fit perfectly, are 
durable and give satisfaction. Our stock 
of furnishings is complete in neckwear, 
underwear, gloves and anything that the 
up-to-date man needs for business or 
dress wear. Suits made to order. — /. H. 
Eleazer, Columbia, S. C. 

Waterproof rubber gloves. Sure grip. 
For motoring, something new. Just 
from England — and shown first here — 
are these rubber gloves that motorists 
will appreciate because they have a grip 
■ — also of rubber — which makes grasp of 
the steering wheel certain. People who 
have driven a motor car in the rain 
know the danger of the hands slipping 
on the steering wheel. These gloves 
make the grip absolutely sure, a fact 
every motorist will appreciate. They 
are of roomy shape and fleece lined. 
Note. — We make a specialty of gloves 
for motorists. Full stocks of the best 

MEN'S FU 



sorts — and moderate prices. — F. Loeser 
$ Co., Brooklyn, N. Y. 

Fill up the collar boxes. A special 
feature in each January event is a sale 
of linen collars — it's a yearly institution. 
Many men wait for it to stock up with 
collars for six months to come. This 
year our preparations include large pur- 
chases from European and American 
collar makers, representing their sea- 
son's overmakes — and their best kinds. 
— The T. Eaton Co., Winnipeg, Can. 

Do you know that we have the finest 
and newest and the best collection of 
nobby haberdashery in this city ? Have 
you seen the new neckwear, the new 
shirts, the swell mufflers ? We just 
want to show you the kind that most 
men like. The kind that proved so pop- 
ular around Christmas time. Most of 
Winnipeg's swell dressers are our cus- 
tomers and we want to make you one of 
them. If you need anything nobby and 
dressy for New Year's — get the habit — 
go to White 8[ Manahan, Winnipeg, Can. 

In the name of sense, that good com- 
mon sense of which all of us have a 
share, how can you continue to buy the 
ordinary, factory-made, department- 
store neckwear, when at Hyndman's you 
can get high-grade hand-shaped, artistic 
cravats at little more than the price 
charged for the ordinary kind ? Be ex- 
clusive. See our new arrival. — Hynd- 
rnan Q Co., Winnipeg, Can. 

Advance spring shipment now on sale, 
showing the new colors and shapes as 
they'll be worn this spring. Attractive 
new shades of pearl, tan, Nubian brown, 
Vichy, thrush and alum; black in all 
styles, too, in the Kembert hat. — Kemp 
<$; Herbert, Spokane, Wash. 

Bath and lounging robes for men and 
boys. Men's and boys' bath and loung- 
ing robes are becoming greater gift fav- 
orites with women each Yuletide season. 
This year we are offering a splendid se- 
lection of styles, both simple and elab- 
orate. The high merit of the workman- 
ship and the splendid worth of the ma- 
terials are features that are quickly ap- 
preciated • by discerning women. Splen- 
did values too. — The T. Eaton Co., 
Winnipeg, Can. 

A tailoring combination. We take the 
measure, Kahn Tailoring Company 
makes them — the cleverest clothes on 
man that possess true character. Could 
there be a better combination ? All the 
latest weaves, patterns and cuts are also 
combined to insure correctness. $15 and 
upwards. Better to-day. — /. H. Eleazer, 
Columbia, S. C. 
RNISHINGS 



752 



ADVERTISERS CYCLOPEDIA 



New line of men's suitings. Nothing I 
can say about my new line of spring 
goods is half as convincing as what the 
line says for itself. I can show the best 
selections of what is prevailing fashion 
in weaves and colors for this season. — 
Block, Sacramento, Cal. 

These fine materials were chosen with 
great care, for weight, firmness, best 
patterns and good laundering. A light 
weight madras is most desirable for sum- 
mer shirts and pajamas. In light 
weight yet very firm and strong weave. 
— Abraham fy Straus, Brooklyn, N. Y. 

House coats and bath robes. The col- 
lection of house coats and bath robes 
shown here is not matched by any other 
store in Jersey. Long ago we built a 
great reputation for coats and robes, 
and we have steadily maintained it. 
This season we present most comprehen- 
sive assortments, with many novelties 
not seen elsewhere. Prices, as you would 
expect, are very moderate. — Hahne $ 
Co., Newark, N. J. 

Men's goods. Holiday lines at special 
prices. We have made our holiday se- 
lections with the greatest care. We have 
bought furnishings of a class and char- 
acter that will appeal to the man who 
likes neat, tasteful, yet stylish fixings. 
To-morrow's special offerings will be at- 
tractive indeed to gift buyers. Follow- 
ing are a few of the many specially pric- 
ed lines. Shop as early as you can. — 
Stanley Mills $ Co., Hamilton, Can. 

This store is well termed headquarters 
for men's furnishings — for the vast 
stocks and great assortments we provide 
meet every want, and this great men's 
furnishing section furnishes a broad 
and attractive field for the gift buyer. — 
Louis Saks, Birmingham, Ala. 

Gifts of neckwear and suspenders. 
There is no questioning the wisdom of 
making gifts of this practical character, 
but be careful to select them in accord- 
ance with the tastes of the recipient. 
That's a simple matter in these splendid 
assortments. — T. Eaton Co., Winnipeg. 

The requirements of the young men 
can be met here better than most stores. 
We have studied the young men and 
have bought the swellest lines of fancy 
vests you could wish to see. Fancy cloth 
vests, in the very newest colors. Strict- 
ly correct and dressy. Price, $3.00. — 
White $• Managan, Winnipeg, Can. 

The monotones are first in favor. At 
fifty cents we have two and a quarter 
inch French seam four-in-hands in lav- 
ender, purple, green, brown, reseda and 
red. If they do not appeal to your taste, 
there is a mighty big variety of colors 

MEN'S FU 



and patterns that will — and you may 
be certain of this. It is as good a scarf 
as you will find anywhere at fifty cents. 
For the fastidious we have four-in- 
hands of fine crepe de chine silk in the 
monotone colors, together with black, at 
one dollar. — Saks $ Co., New York. 

Most men realize what a discord a tie 
can inflict when good taste does not in- 
fluence its selection. That is why our 
department appeals to most men; good 
taste is its boast. Then again, we main- 
tain such a comprehensive variety of 
dress requisites that it is but a matter of 
choice rather than decision, when an ar- 
ticle is needed. As new as the season, 
we have shirts, ties, hosiery, cuffs, un- 
dergarments, pajamas, and every kin- 
dred thing that is essential to man's 
comfort and well being just as exclu- 
sive in design as you may want them. 
The prices are reasonable, very. — James 
Boyd, Denison, Texas. 

Fifty Cents for One Dollar English 
Squares. — The newest idea in men's 
neckwear for spring of 1904 is exempli- 
fied in these. $1 English squares and 2- 
inch four-in-hands at 50 cents, and we've 
3,000 for particular men — of rich silks, 
beautiful designs and hues. You'll agree 
it's the best bargain in New York. — ■ 
Simpson-Crawford Co., New York. 

They're Smart. — White or fancy vests 
are always smart. Tasty dressers are 
buying lots of them. The vest and the 
scarf are the only features of a man's 
attire that might be termed ornamental. 
They serve to brighten up a man's ap- 
pearance and break the monotony of his 
usual sombre attire. We are showing 
our new spring lines of white and fancy 
vests, and the patterns are exceedingly 
handsome. We have styles and grades 
to suit any fancy. — A. Schradzki Co., 
Peoria, III. 

The Proper Furnishings for Men. — 
When it comes to furnishings, men are 
no less critical than women. We've 
carefully studied the male taste in 
everything contained in our men's fur- 
nishing department. That's why so many 
men leave the question of selection en- 
tirely to us. — H. Batterman, Brook- 
lyn, N. Y. 

Mufflers and Shields. — We want to 
talk to you about mufflers. Perhaps 
you've heard men say that it is unwise 
to wrap up the neck in cold weather. 
Well, take our word for it, all wise men 
wrap up in cold weather and unwrap in 
warm weather. A muffler is a very sen- 
sible thing to wear. It protects against 
bad colds and severe illness. — F. J. Char- 
bonneau Co., Worcester, Mass. 
RNISHINGS 



OF SELLING PHRASES 



753 



Biggest Suspender Sale on Record. — 
Not only the biggest, but the best as well. 
A suspender sale is in itself something 
of a novelty — especially one like this, 
embracing the world's best makes. No 
wonder the men bought them by the half 
dozen pairs yesterday. — Kaufmann's, 
Pittsburg, Pa. 

Face about and march yourself right 
down to The Peoria Salvage Co., where 
you will find as magnificent an assort- 
ment of neckwear, suspenders, mufflers, 
handkerchiefs, gloves and everything in 
the line of clothing and gents' furnish- 
ings as you'll see in any store in town. 
The only difference is in the price. We 
save you just about one-half. Now 
then, if that's any inducement, " Come 
and see us." — The Peoria Salvage Co., 
Peoria, III. 

Going for a trip? It doesn't matter 
what you may need in wearing apparel, 
either for comfort or dress, you will 
find here a well assorted stock to select 
from. Some very handsome things in 
fancy vests, the kind that wash. The 
new shapes in collars and cuffs. Late 
things in neckwear. — J as. Boyd, Deni- 
son, Tex., Feb. 8, 1902. 

From Top to Toe.— Hats that will 
keep one cool headed and socks that will 
give one the hot foot. Hose — 20 dozen 
socks that will have to take to the street; 
heavy weights (waited too long), 16 
cents the pair, worth a quarter. 

Reduce the already reduced prices. — 
Joseph Little's lots of many things, be- 
tween hats and socks, have had the 
prices nipped by the frost; fancy shirts, 
the dollar kind, at 48c. (Sizes, 15 1-2 to 
17) only a few. Silk fleeced underwear 
at 69c, worth a dollar. Fifty cent neck- 
wear, 39c, three for a dollar. — Frank 
M. Low <| Co., Portland, Me. 

Men's Furnishings. — Compare the at- 
tractive men's wear displayed in our 
show window with those of equal price 
in exclusive men's stores. We think 
you'll give the vote (and the trade) to 
us because of the splendid styles and 
low prices. — M. Rich <$; Bros.' Co., At- 
lanta, Ga. 

The Summer Man's ■ Attire — Blue 
Serge Suit, Straw Yacht Hat, Negligee 
Madras Shirt, Tan Russia Oxfords.— 
Don't buy a flimsy, slaizy serge; don't 
buy purple-toned serge. Let the Serge 
suit be strong, dark blue — or black. The 
quality that won't fade, rub shiny or 
crock. A three-button, double-breasted 
sack coat is one of our best models. The 
collar is not extremely narrow ; the lapels 
are gracefully large with a long roll; 
the bottom sets close over hips with lit- 
MEN'S FURN 



tie flare, giving a slender effect below 
the waist. The single-breasted serge 
suits have their devotees — we've the 
finest styles in town. — Eiseman Bros., 
Atlanta, Ga. 

To civilize a man you must begin on 
his dress. Dress puts men on an equal 
footing. The footing is often mighty 
slippery without Smith & Co. togs. They 
smoothe the way to success in business, 
and give you a standing among your as- 
sociates that will be highly gratifying. 
New hats, new clothes, new furnishings 
are being unloaded daily, putting our 
stock in better shape than ever to take 
care of your spring wants. That's why 
"If you have them from us, they're 
right." — Joe Smith $ Co., Council Blufs. 

Men's Furnishings. — Something new 
coming in every day. Do us the favor 
to be in doubt, but also investigate. We'll 
probably take you to the shirt section 
first, and then, the new scarfs that will 
go handsomely with the shirts. Even 
the fancy hosiery has a refreshing new- 
ness. You'll catch glimpses everywhere 
of new things. Underwear in two pieces 
or union suits, in fact you will find every- 
thing wanted in men's furnishings. 
Every effort has been given to make our 
collection of merchandise the best to be 
had in Muncie, an important character- 
istic is the moderate prices. — The Globe, 
Muncie, Ind. 

Rochester men needn't sacrifice style 
in order to take advantage of a bargain 
offer of neckties. The foulard silk neck- 
ties to be had here to-day at 25c apiece 
have not been three weeks out of the 
makers' hands. In pattern and general 
effect they have looks that commonly 
cost double. For summer wear — espe- 
cially with negligee shirts — there is 
nothing more desirable. Choice of a 
dozen different shapes in the season's 
best colorings, both light and dark and 
including plenty of navy blues and 
browns. — Burke, Fitz Simons, Hone <$£ 
Co., Rochester, N. Y. 

Something new coming in daily. Not 
in our newspaper imagination, but in the 
store. Do us the favor to be in doubt, 
but also investigate. We'll probably 
take you to the shirt section and point 
out some new effects that you will 
straightway want. And then, the new 
scarfs — that harmonize musically with 
these very shirts. Even the fancy hos- 
iery has a refreshing newness. You'll 
catch glimpses everywhere of new things. 
If Silverwood's wasn't a different kind 
of men's store, we'd not be so willing to 
ask you to be critical.— F. B. Silver- 
wood, Los Angeles, Cal. 
ISHINGS 



754 



ADVERTISERS CYCLOPEDIA 



Interesting to men — new neckwear and 
collars — gay trappings that are traps for 
masculine attention; so tempting in their 
newness that discretion falters before 
desire. And a bewildering succession of 
events — new scarfs, new shirts, new col- 
lars. Such are the restless conditions 
in our men's furnishing store — no won- 
der that men are fascinated by its 
charms. Yet with entire safety to their 
taste, their self-respect, their pocket- 
book — it is a progressive store that is 
conservative in having only what is good. 
■ — Wanamaker's, New York. 

The new for men's necks, autumn ties 
worth seeing. Here are loops that men 
will gladly put their necks into — the first 
of the correct neckwear for this autumn. 
The story has a " French four-in-hand " 
as the hero — a tie that is wider than has 
been used, sure to be most popular — it 
ties a beautiful knot, and has a dis- 
tinguished appearance. — Loeser's, Brook- 
lyn, N. Y. 

The entire stock of one of the largest 
makers of fancy vests in the world. 
Positively the largest and handsomest 
line ever shown at such a sensational 
reduction. This remarkable sale brings 
these elegant garments to you at less 
than the actual worth of the material. — 
Siegel Cooper $ Co., Chicago. 

Scarfs which have our label to iden- 
tify them, fashioned of the finest import- 
ed and domestic twills, foulards, satins, 
grenadines and mercerized wash fabrics 
in every conceivable design and color, 
not excepting the new shade of lavender, 
practically our entire stock divided into 
two classes, and offered at one-half and 
less than one-half the former prices. — 
Saks $ Co., New York, N. Y. 

Garters for Men. — A pair of these 
nice sox supporters will keep your hose 
from slipping down round the ankles, 
you'll feel more comfortable, more dress- 
ed. — Robert Wright <$; Co., Ontario, Can. 

We're prepared for the largest con- 
course of men Saturday that ever came 
to our men's furnishing section. Vir- 
tually the entire section and one large 
bargain square will be given up to the 
selling of these negligee shirts. While 
the price is unusually low, the excellent 
patterns will undoubtedly appeal to you 
most. — Simpson, Crawford $ Co., New 
York. 

You have probably seen the crinky 
crepe we obtained from Japan. You 
know how well it wears and how it keeps 
its neat appearance and holds any lines 
in which it may be made up without 
being stiff. It is fine enough for prom- 
enade wear and strong enough to play 

MEN'S FU 



golf or go fishing in. That's what these 
Shirts have been made of by us and they 
are finer than we anticipated. The cuffs 
are made soft, with the double pearl 
buttons, giving the link effect. The neck 
bands have beaded edges, making them 
perfectly smooth. There are colors to 
suit any taste, from the most conserva- 
tive to the most extreme, plain or fancy 
stripes, at $1.44. — Abraham $ Straus, 
Brooklyn. 

You will go into many a haberdasher's 
shop and pay a half-dollar for scarfs 
not as good or as well made as these. 
The silks are excellent, the patterns are 
neat and desirable. The scarfs are in 
the favored four-in-hand style, nicely 
made, and they are all spic-span-new. — 
Wanamaker, New York, N. Y. 

Men's collars at 50c. a half dozen. 
Those who know of the strike of the 
starchers and teamsters in Troy will 
realize why the manufacturer of these 
collars would be glad to buy them back 
from us at the price we offer them to 
you. It looks as though there would be 
a famine very shortly in shirts, collars 
and cuffs. Fortunately we secured our 
white sale stocks before the trouble be- 
gan; but yesterday broke the selling 
records, and, as no more can be secur- 
ed, this remarkable bargain may end 
with the day. All the new styles for 
summer wear are included. — John Wan* 
amaker, New York. 

We find we have too much neckwear 
and here is where you can get the bene- 
fit of our overstock. One-third to one- 
half off is the order of the day at Mach- 
in's — only high grade goods, you know — 
neckwear that cannot be duplicated in 
the city — the largest, most varied styles 
and materials and the product of only 
the best makers. — Machin Shirt Co., Los 
Angeles, Cal. 

Summer underwear for men. Summer 
undergarments for men are offered in 
complete selections, which include gar- 
ments in silk, lisle thread, balbriggan 
and natural wool; and of silk, linen and 
cotton meshes. Also men's hosiery of 
the best qualities. — B. Altman $ Co., 
New York. 

You will find lots of collar advertise- 
ments in the newspapers and magazines. 
You will recognize them by their lack 
of argument on the linen question and 
reason why cotton collars are equal to 
linen ones. They tell you how they are 
made, but fear to tell you about the ma- 
terial they are made of. What is the 
value of a well made article if the ma- 
terial of which it is made, is poor. — 
Van Zandt, Jacobs $ Co., Troy, N. Y. 
RNISHINGS 



OF SELLING PHRASES 



755 



And We know, as we want You to 
know, that the Loeser Furnishings for 
men is absolutely in a class by itself. — 
Frederick Loeser fy Co., Brooklyn. 

Traveling among the clothiers and 
haberdashers, one sees waistcoats and 
waistcoats and waistcoats. Some are 
fair to look upon, some are passable, 
and many are weirdly ugly. We have 
recognized the possibilities of the waist- 
coat as an embellishment to the quiet 
tones of men's dress, and have gathered 
a superb collection of tasteful, beautiful 
styles which is winning golden opinions 
from the most critical. — Jacob Reed's 
Sons, Philadelphia, Pa. 

Being the largest sellers we have the 
advantage of first pick from the best 
makers. Styles change in almost a day 
and there are new ideas shown as fast 
as they can be produced. Count on 
fresh scarfs no matter when you come. 
Staple plain colors and neat effects in 
the very latest values. Novelties always 
in bounds of good taste. — Schipper $ 
Block, Peoria, III. 

Don't stand in the shadow of doubt 
If you want the new things in men's 
and boys' shirts come to us and have a 
look at our line of spring goods and 
you will no longer hesitate. — The Mull- 
aly-Reilly Co., Youngstown, Ohio. 

All that's new and correct in collar- 
dom shown in our front window. — Wage- 
man, Cleveland, O. 

Cost gets little consideration when 
conditions call for a clearance. Several 
little lots of 75c to $2 neckwear stand in 
the way of a " clean " inventory sheet, 
so out they go at fifty cents each. Bows, 
jabot effects and tailor stock. Some 
slightly soiled and mussed by the hand- 
ling received at Christmas time, but 
most of them are in perfect condition 
and well worth their full regular 
prices. — Coulter Dry Goods Co., Los 



A well dressed man can't have too 
many light waistcoats. At the present 
price of $2.50 they are distinctly not an 
extravagance. — Geo. Watson $ Co., New- 
ark, N. J. 

A man don't need to be underwear 
hungry, to buy the garment that's dis- 
played in our window to-day. 

It's one of those things you seldom 
run across in passing — and if you'll take 
the little time necessary to investigate, 
you'll doubtless feel well paid for your 
trouble. 

It isn't a high priced garment — and 
doesn't need to be, to be good — but the 
service, the comfort and sightliness con- 

MEN'S FU 



tained in this little bunch of fabric is 
amazing. — Daniel Bros., Atlanta, Ga. 

There ought to be some satisfaction in 
seeing the largest collection of negligee 
shirts in the country before you pick out 
your patterns. — Rogers, Peet $ Co., New 
York. 

Many men, many skins — perhaps 
you've never worn just the right sort of 
underwear for you. We've all the good 
new as well as the good old sorts.^ 
Rogers, Peet £ Co., New York. 

Hot Weather Pajamas. — And the man 
who once commences wearing pajamas 
(if the right kind) in place of the old- 
fashioned night shirt will be happy. — 
Frederick Loeser <§• Co., Brooklyn. 

Economical Outfitting For Men. — It 
requires good judgment to economize 
wisely — and it's altogether too easy to 
buy things that are merely low-priced, 
and then regret it. — Wanamakefs, New 
York. 

Initial Ties. — The latest nicety in a 
derby four-in-hand is a black silk scarf 
with initial letter in gold on the top end. 
The designer had a thought of the dis- 
carded vest. — Sibley, Lindsay <§• Curr, 
Co., Rochester, N. Y. 

Light-weight Underwear. — The kind 
you should wear this weather — delight- 
fully cool underwear. — Barnaby fy Co., 
Minneapolis, Minn. 

When days are warm and evenings 
cold — underwear of medium weight. 
Every good sort here. — Rogers, Peet $ 
Co., New York. 

Cool clothing, breezy shirts, thin un- 
derwear, straw hats, and everything 
that will add to your appearance and 
comfort — all at prices so reasonable that 
you will have plenty of money left to 
burn. — Julius Cosel $• Co., Youngstown. 

That pretty tie you saw on the other 
man is here. — Spring Lane Furnishing 
Store, Boston, Mass. 

Men's wants worthily filled. — A. D. 
Matthews' Sons, Brooklyn, N. Y. 

Smart Neck Dressings. — We'd like to 
have a telephone attached to the ear of 
every man in town. — Fred M. Nye, 
Ogden, Utah. 

Men's Furnishings. — Many a man will 
discover that in coming away in a hurry 
he forgot some most important item in 
his wardrobe, so these timely offers of 
proper furnishings for men at lower 
prices are sure to win attention. The 
prices are lowered simply because we're 
after the men for business.— Stone, Fish- 
er <£■ Lane, Tacoma, Wash. 
RNISHINGS 



756 



ADVERTISERS CYCLOPEDIA 



MEN'S HATS 



It's a " Zephyr."— The Freeman 
Church Co., Hartford, Conn. 

These are both Christy London made 
hats, and as a matter of fact the cor- 
rectest of all swell styles. We offer a 
little light felt speeding hat at $1 and 
$1.50. 

Men's derbies and soft hats for au- 
tumn — and a bargain. Unprecedented — 
true enough. But the hat store has 
come to be such a great favorite with 
Brooklyn men by doing unprecedented 
things. A large transaction with a 
prominent maker is concerned. — Abra- 
ham <§• Straus, Brooklyn, N. Y. 

The new fall hats — You can't " run 
your face " under a shabby hat — it's too 
great a handicap — but it's easy running 
under our kind of hats. "A price for 
every purse," and a hat " for every 
face." No need to wear an unbecom- 
ing one if you buy the Utica hats. — The 
Utica Clothiers, Des Moines, la. 

Your fall hat should be correct as to 
style, shape, weight and price. That's 
what it will be if you purchase it from 
us. We are showing the very latest 
colors — pearls, browns, steels, blacks, in 
fact any color to suit your fancy, in 
soft, stiff and crush styles. We have 
them at all prices. — Lazarus, Columbus. 

Hats for horsemen. Included in our 
stock of fall hats are a number of styles 
that might be called perhaps "Horsey." 
By that we mean stylish, snappy — a sort 
of up-and-coming air to them that is 
decidedly out of the ordinary. One is 
the creased-crown white driving hat — 
sells for $3 — another a light brown, spe- 
cially swell style that sells for $3.50. 

Men's soft hats. Inter-season hats. 
Soft, of course. Straw hats are retired 
— or should be by all men having respect 
for their heads. Derbys ? Yes, possi- 
bly, but they are in the plus ultra about 
November first. Soft hats for the pe- 
riod. Stetson's — the great Stetson's — 
they are like a royal crown of hat ex- 
cellence. And then, too, the newest 
shades of color and the latest forms. — 
Wanamaker's, New York. 

" Correct hats for all heads." Think- 
ing about buying a straw hat ? Come in 
here and do your thinking. * * * 
We can meet your figure and match your 
face so as to give you style, comfort and 
satisfaction. * * * — Stitch, Sacra- 
mento, Cal. 

MEN'S 



Don't stop to ask why this store's hat 
stock is popular. Come see it for your- 
self. " Seeing is believing." Remark- 
able prices and remarkable variety of 
up-to-date shades doing a wonderful 
work. — Eisner fy Phillips, Pittsburg, Pa. 

It's a poor buy when you pay for the 
name. Buy quality instead. The spring 
derby has so many shapes that it's hard 
to make a selection. It's a case of fit 
your face as well as your head. Brims 
quite wide with a light rounded curl. 
Pay for quality without a label. — C. A. 
Weed § Co., Buffalo, N. Y. 

We know that, quality considered, the 
hats cannot be duplicated elsewhere, and 
we wish it understood that we charge no 
exorbitant prices for the exclusiveness 
in style. — Hamburger's, Los Angeles. 

Suppose you try one on. Put one of 
the new $2 Derbys on your head and 
look at yourself in the glass. If the 
shape suits you, the quality can't fail to. 
It's the kind that usually sells for $2.50 
and $3.00. — A. Schradzki Co., Peoria, III. 

We put hats on men's heads to make 
them look handsomer. Come and let us 
try our skill on you. No man looks just 
right without a becoming hat. No mat- 
ter how stylish the clothing he wears, to 
top it out he must have a hat that's up- 
to-date. — Benoit Clothing Co., Bangor. 

Your Headwear Should Be Correct. — 
If you haven't been getting the right 
kind of hats let us show you what is 
right in quality, price and style. We 
show the largest variety in the city. — 
John Lutz, Springfield, III. 

Happy heads are those that wear our 
hats. The style, quality, fit and get-up 
of our headgear is enough to make any 
man happy. We also save you 50c to 
$1.50 on each of the three grades we 
manufacture, and besides all this, do not 
forget " you cannot lose," as we guar- 
antee every grade we make. Nothing 
but hats, straight from our factory to 
your head. — William Coe Bill Co., Hart- 
ford, Conn. 

Two of the Smartest Soft Hats of the 
Season. — These hats have been enthusi- 
astically received by young men, from 
the very first day that we brought them 
out. The shapes were made especially 
for us, and belong to our Imperial line, 
sold at the popular price of $3 each. — 
The Plymouth Clothing House, Minne- 
apolis. 
HATS 



OF SELLING PHRASES 



757 



Newest Styles Men's Hats. — The loca- 
tion of this department makes it an ideal 
place for men to buy their hats; and to 
the convenience of location is the addi- 
tional advantage of a large assortment 
of the very latest styles, with a shape 
among them that will fit every face. — 
Strawbridge $ Clothier, Philadelphia. 

Spring beauties of surpassing grace 
and form gives but a faint description 
of the attractive qualities of our soft 
and stiff hats. Neither trouble nor ex- 
pense has been saved in the production 
of these goods, as you will cheerfully 
acknowledge upon examination— Harvey 
Sacramento, Cal. 

Hats for Men. — Well dressed men are 
careful about their headgear. The 
shape and appearance of the hat a man 
wears makes lots of difference in his 
looks. In this store we aim to fit you 
to a hat which suits you in every partic- 
ular. — Graves, Cox $ Co., Lexington. 

Our new spring hats, English and 
American, are now on exhibition. The 
" Wilkinson " and " Henry Carter " hats 
have no superior. We have been agents 
for these hats for seven years, and we 
are yet to hear from the first customer 
who is dissatisfied with their wearing 
qualities. — D. A. Bruce, Charlotteiown. 

When the largest maker of felt hats on 
five continents turns out samples for his 
autumn styles you may be sure that 
there will be plenty of variety in shape 
and color and trimming; variety enough 
to suit all sorts of men, young, middle- 
aged and old. Shapes for the country, 
the town, shapes for men of pronounced 
taste or for those of conservative ideas. 

And you may be sure also that the 
hats are fine. — Wanamaker's, Philadel- 
phia, Pa. 

Men's stylish headwear. That service- 
able kind, that keep their shape and al- 
ways look well, yet priced so low that 
they are cheap. — F. P. Koch, Columbus. 

Men's spring hats. Newest innova- 
tions in styles and shapes. Rather early 
to show spring hats? — Not a bit! You 
want to be booked on the prevailing 
styles — don't you? Of course you do, 
and we have them to show you in a 
swell assortment of both soft and stiff 
hats. We're making hats to order also. 
Did you know it? — Wold $• Sinnott, 
Utica, N. Y. 

We "hat" men and do it so well that 
we're increasing our following of appre- 
ciative patrons every day. And no won- 
der, when hats like the famous " Stet- 
son's " head the list at $3.50 to $5.00 
with the John Lutz Special close behind 
at $3.00; also grades for men who do 

MEN'S 



not care to pay more than $2.00 for a 
hat, and yet get value received. — John 
Lutz, Springfield, III. 

We Hat Men and do it so well that 
we're increasing our following of appre- 
ciative men every day. And no wonder, 
when hats like the famous " Stetson's " 
head the list, with the " Imperial " and 
"Wanamaker Special" grades close be- 
hind — grades for men who don't care 
to pay more than $1, or $2, for a hat, 
and yet get value received. — Wanamak- 
er's, Philadelphia, Pa. 

The Man and his Hat. 

How often they disagree ! Here comes 
a round face, fat man, with a small 
derby; here is a tall, slender man with 
a thin face, and he is wearing a big cow- 
boy hat! 

They don't go to the right store to buy 
hats — not enough variety; can't find a 
hat to suit them, and rather than hunt 
around, take anything. You're bound to 
find the right hat here, because the va- 
riety is here — and fashion says: Wear 
the style that looks well. — /. C. Mercer, 
Saginaw, Mich. 

We fit your hat to suit your face and 
shoulders as well as your head. This is 
not done at hardware stores. — Burg E. 
Zeis, Topeka, Kans. 

The new Alpines are very attractive. 
No exaggerated brims or crowns in the 
fall styles. Colors will be somewhat worn 
— new shades of browns and grays are 
seen, some finished with dark-colored 
bands, others with bands to match the 
hats. However, it is probable that black 
will hold its own in point of popularity. 
Our assortment of hats is very exten- 
sive— $2 up— C. A. Weed $ Co., Buf- 
falo. 

Between straw hat and derby time why 
not try a soft hat? Each year more men 
are learning the good points of owning 
two hats. 

Soft hats here in the correct fall blocks 
— all the colors. — Krag, Dunlap Agency, 
Columbus, O. 

Our autumn derby at first sight will 
impress you a§ the most stylish and tak- 
ing hat offered, and the more you look 
at it the better you will like it. Like all 
hats sold by us, it has a charm that is 
irresistible. — Harvey, Sacramento, Cal. 

The Stitch Special Crusher Hat!— Did 
you ever know of any hat that gained 
such a run in this town before? 

We introduced them less than a month 
ago and now you see them everywhere. 

They look and are so neat and com- 
fortable and make a nice change to 
wear with your heavy hat. — Stitch, Sac- 
ramento, Cal. 
HATS 



758 



ADVERTISERS CYCLOPEDIA 



It's time you had a Spring hat! — 
Young's Hats, New York. 

Everything new is here to-day, on spe- 
cial display. It's show day for men's 
millinery. — The Wanamaker Store, New 
York. 

We have just received another lot of 
men's derbys from a Danbury manufac- 
turer. They are various shapes, includ- 
ing high or low crowns, and flat or heavy 
brims which are so popular just now. — 
The Uth St. Store, New York, N. Y. 

We have on hand every good style of 
headgear; good hats with tips and good 
hats without tips. Our tip is, suit your 
face and your purse. — D. H. Barnes Co., 
Worcester, Mass. 

A new assortment of the " Gage " hats 
just in to-day, none nobbier made at any 
price. — The Minneapolis Clothing Co., 
Minneapolis, Minn. 

It is a trifle early to show the new 
blocks perhaps. Most hatters will keep 
them back until they get a month more 
of business out of Winter styles. We 
prefer to give you the opportunity to get 
a Spring block now, if you want a new 
hat. Stetson is the leader of style in 
men's hats, and doesn't need to wait on 
others. Styles are fixed when Stetson 
hats appear. — Siegel Cooper Co., New 
York. 

When you buy Hats you'll find a big 
jump in the price when it comes to cer- 
tain makes. They're no better than 
others, but they charge more to the deal- 
er for the name. We have hats equally 
as good at a big saving in price. You 
might as well put the save to your credit 
in the bank as give it to the manufac- 
turer. We have them in stiff, soft or 
crush from 50c. to $3.00 in all the latest 
styles. — Geo. A. Gilbert, Frederick, Md. 

" If man wears it we have it." It's 
the hat that tops off a man's dress. An 
ill fitting hat spoils the appearance of 
every man, no matter how much he ex- 
pends for his other dress. Our hats 
possess style, character and wearing 
qualities. We are experts at hat fitting, 
and you can be assured of having just 
the right hat if you wear one of our $2 
hats. — T. J. Degnan <$£ Co., Worcester. 

Deference from inferiors is invariably 
given to the well dressed man, if his 
manners comport with his attire, and 
the crown of the latter is a nobby, well 
fitting hat. We "top you off" here in 
most approved fashion, for we have hats 
for business, hats for evening wear, 
hats for use on your outings of any 
sort. Prices? Drop in — we'll tell you 
with pleaisure. — Harvvy, Sacramento, 
Cal. 



At the head of the spring hat proces- 
sion. Not even the swellest hatters get 
ahead of us, but the swellest wearers 
can get a hat of us for $3 that equals in 
style and service those they've been pay- 
ing $5 for. — F. M. Atwood, Chicago. 

Men's Autumn Hats. — A broad show- 
ing of conservative styles. It must be 
admitted that the shapes for fall wear 
in men's hats are unusually handsome; 
symmetrical in shape, free from ex- 
tremes. — Jones Dry Goods Co., Kansas 
City, Mo. 

Fool a man once and that settles it. 
Cheap hats never built up a man's busi- 
ness. We sell the kind of hats that en- 
ables us to say to-day we sell more hats 
at retail than any other store in Wor- 
cester. We sell more $2 hats than or 
any other price. We long ago interest- 
ed ourselves in the matter of selling the 
best $2 hat that is made. And we've got 
it. It's here. If you've been paying 
higher prices elsewhere for yours, come 
and see our $2 grade in both soft and 
stiff hats. It's the swellest hat you ever 
saw for the money. Be convinced. 
Come in. — F. J. Charbonneau Co., Wor- 
cester, Mass. 

Headwear that is seasonable. Head- 
wear that is stylish. Headwear that is 
well selected from the best makers. * 
* * Such is what you will find in our 
popular hat department. — A. Trester 
Sons Co., Sheboygan Falls, Wis. 

The hat men do it so well that we're 
increasing our following of appreciative 
men every day. — F. W. Wentworth, New 
York. 

New spring hats for men. Most men 
are more particular about their hats 
than about any other article of their 
wearing apparel, and it's well that they 
should be, for ofttimes the character of 
a man is judged by the appearance of 
the hat he wears. — Mandel Bros., Chi- 
cago, III. 

Any one can tell a hat. To furnish 
you with one that conforms to your face, 
figure and general style of dress, how- 
ever, requires intelligence, experience, 
and judgment. Our salesmen, being of 
this class, are worthy of your entire 
confidence. — Woodward 8[ Lothrop, 
Washington, D. C. 

A Hat salesman here doesn't have to 
tell you that that style is becoming un- 
less it truly is. We instruct every one 
to exercise every care and attention in 
seeing that each customer is " hatted " 
becomingly, if it takes a hundred try- 
ons in Derbies and Fedoras. — Youngs^ 
New York, N. Y. 



MEN'S HATS 



OF SELLING PHRASES 



759 



From the adolescent to the septuagen- 
arian, every man who comes into this 
Hat Store can find the hat that is most 
particularly suited to him, in shape, 
color, style and price. We have pre- 
pared our Autumn display with the ut- 
most care, and with reference to the 
most varied tastes. — Wanamaker, New 
York, N. Y. 

After you take off your straw hat, the 
Derby or Alpine will probably look 
queer to you, and will certainly look 
queer to others if you are not fitted and 
suited properly. It is because we not 
only fit, but satisfy every man who 
comes here, not only showing him every- 
thing that strikes his fancy, but giving 
expert opinion as to what will appear 
best on him, that we have to-day the 
largest clientele in Brooklyn. We'll fit 
you, suit you and satisfy you. — 
Abraham $• Straus, Brooklyn, N. Y. 

They come from the best manufactur- 
er of soft hats in the country — without 
his name, of course — and have been 
used in placing his Fall goods. All new 
and perfect, in all sorts of the latest 
shapes and shades. Some new recruits 
this morning make selection very satis- 
factory. — Wanamaker, New York, N. Y. 

We have ready to-day an entirely new 
style in Derby Hats, particularly de- 
signed for conservative New York men. 
While the block is an entirely new one, 
it is made in all the different dimensions 
for men of various figures. — Wanamak- 
er, New York, N. Y. 

We are showing a specially attractive 
line of Men's New Fall Derbys and Soft 
Felt Hats. All the popular shapes now 
in demand are here, and the blocks and 
colorings include all fashions from the 
conservative to the extreme. The ma- 
terials, workmanship and finish are ab- 
solutely the best. — Woodward $• Lo- 
throp, Washington, D. C. 

Our assortment of hats is the largest 
in Washington — 65 styles. Not only do 
we carry a full line of the more con- 
servative blockings, but also an unusual 
variety of novelties which are in perfect 
keeping with good taste. We have a 
line of hats for the moderate sum of $2, 
which for style and service cannot be 
equaled. Included are the various shades 
of browns which have sprung into popu- 
larity this season. — Saks $ Company, 
Washington, D. C. 

Absolutely correct for fall and win- 
ter — Derbys, soft Hats and silk. They 
are for critical men who buy a Hat, not 
because it costs the most, but is in best 
style, best material and best finish. We 
have a line of Derbys for men like that 

MEN'S 



which are the finest we have had for 
years — medium, conservative blocks in 
the main — some very smart for young, 
dressy men. — Abraham $ Straus, Brook- 
lyn, N. Y. 

If your friend who bought a Young's 
hat in February doesn't still think he 
chose the right hat for lasting good 
looks we'll abandon that line of argu- 
ment. Ask him. It's the test of time 
that tells. — Young's, New York, N. Y. 

If you have a toothache you would na- 
turally go to a dentist, not to a black- 
smith. When you want a hat why not 
go to people that devote their whole 
time and energy to the manufacture and 
selling of nothing but hats ? Our prices 
are $1.50, $2.50 and $3.50. Nothing bet- 
ter made for two, three, or five dollars. — 
William Coe Bill Co., Hartford, Conn. 

The new Stetson soft hat. This is 
one of the smartest of the new models 
produced by the world's best hatmaker. 
It is a ripe product of the best style- 
ideas of the season after the fullest 
study of all that has been produced. — 
Graves, Cox $ Co., Lexington, Ky. 

Felt hats, stiff and soft. A man may 
be ever so well dressed but if he wears a 
cheap, faded hat, he fails to look well 
dressed. We are at present prepared to 
put on the finishing touch and give you 
that genteel and well-groomed look. A 
good hat costs very little more than the 
other kind. We are sole agents for some 
of the best American and English makes. 
Every purchaser can have his hat venti- 
lated and his name placed in the hat 
with no extra charge. — J". O. Trotter, 
Woodstock, Ont. 

New Derby and Panama Hats. — It 
may seem strange to put out Panamas 
at this time of year, but so many people 
who are going to Florida have come in 
for them that we make this early show. 
— Wanamaker's, Philadelphia, Pa., Feb, 
8, 1902. 

Temperatures of water invite a 
plunge. If Neptune's costume isn't 
complete we can make it so in a twink- 
ling. Perhaps the bathing cap has been 
overlooked. It's one of the very essen- 
tial things if the swim is to be fully en- 
joyed. — Sibley, Lindsay $ Curr Co., 
Rochester, N. Y. 

For business wear you need a soft hat 
or a derby. We have them in many 
sizes, latest styles and of the sort that 
doesn't get shabby in a long, long while. 
For social functions, of course, the high 
silk hat comes into play. Have that, too 
—all at reasonable prices. — Harvey, Sac- 
ramento, Cal. 
HATS 



760 



ADVERTISERS CYCLOPEDIA 



The wise man will bring his head for 
a hat where it can save his pocketbook. 
The proper shape is also most important. 
We're sure we can sell you hat satisfac- 
tion. A lot of new ones in, including 
the latest military shapes. — Robt. Z. 
Cohn, Galveston, Tex. 

Defying the dullness of Summer ! 
Our hat stock is better than ever. The 
tourist, the stay-at-home, the crank — 
all share in the enterprise at Shaw's, the 
Hatter, Montreal, Can. 

Tourists' hats and caps for Summer 
outings at the seashore, the country, or 
the mountains; for trips a-wheel, yacht- 
ing, canoeing, driving, or automobiling ; 
for outdoor comfort at home or abroad. 
— Coe's, Portland, Me. 

Our hat man wants to inform you that 
the new Fall hats are now in and ready 
for your critical inspection. Come in 
and take a peep. All shapes and colors. 
Brown will be correct this Fall, while 
blacks will be worn as usual. — The 
Model, Peoria, III. 

Just enough that's new in our Fall 
derby styles to satisfy the man with the 
critical eye. 

Just a little here has been added, just 
a little there taken away. 

Conservative shapes — the sort the well 
dressed man of taste affects. Just the 
shape for you. — Otto Oetting, Pittsburg. 

The advance styles of our spring der- 
bies make their bow to the public to- 
day. The minute you see them you will 
recognize their superior points of excel- 
lence. — Wolf's, Boston, Mass. 

New spring hats. Our "top notch" 
derbies for spring, 1909. A derby 
which has a proud record of many sea- 
sons, and stands to-day unexcelled. It 
is ready in the new Youman shapes, the 
" Philadelphia " Special and the " Crite- 
rion" — three leading fashions. Our 
" Top Notch " is made by the most skill- 
ed hatters in Philadelphia — a recognized 
center for finest headwear. — Solomon's, 
Pittsburg, Pa. 

These $1.95 hats are somewhat unique 
in one respect. They are well made of 
fine felt and are good for dress by men 
who pay particular attention to their 
clothes; and they are good hats for 
business wear, as their low price makes 
them easily affordable when you require 
a new one. — S. N. Wood $• Co., San 
Francisco, Cal. 

The hats that Stetson makes. The 
Feather-weight Flexible Derby — the 
lghtest, most comfortable derby hat on 
the market. Adjusts itself as readily 
to the shape of the head, as a soft hat — • 

MEN'S 



you don't need to have it blocked to fit 
you. Stetson makes it in a variety of 
the new fall blocks — full of style, com- 
fort and with all the fine points for 
which the Stetson hats are famous. — 
Wanamaker's, New York. 

While not claiming to do the most of 
the hat business in Los Angeles, we are 
assured that we have the trade of many 
of our most stylish dressers, inasmuch 
as we never lose a chance to secure for 
our public the very newest shapes and 
best of materials, for which we ask low- 
er prices than any competitor. The new 
fall goods are coming in and the two 
following lines will best illustrate the 
values you may expect. — Hamburger's, 
Los Angeles, Cal. 

The buds are all ready to burst. An- 
other hot day, and thousands of derbies 
will go to the attic or the ash-can. Then 
the city will be abloom with cool straw 
hats. How about yours ? The Wana- 
maker showing will be comprehensive, of 
course. We are not confined to the pro- 
ductions of any one maker. We have 
the fullest pick of all best sorts. Brims 
are narrower this season. Popularity 
will be divided between splits and sen- 
nits, with soft Mackinaws and Panamas 
coming to the fore again. Shapes and 
proportions to fit every man's head and 
figure; and prices to fit every man's 
idea of expenditure. — John Wanamaker, 
New York. 

It is understood that a hat which sets 
the fashion must include every block, 
color and style that correctly dressed 
men wear. Young's light weights and 
light colors in derbies and soft hats 
cover the field for 1905, and they cost 
just enough to insure their being right. — 
Young, New York, N. Y. 

These are this season's spic-span-new 
hats, just received from one of our best 
manufacturers, and offered at a saving 
of 50c to $1, right at the beginning of 
the hot weather, and Sennit braids are 
more popular than ever this season. 
It is simply another opportunity we 
have secured to popularize the Wana- 
maker hat store. The hats are well 
made, in the very smartest styles, beau- 
tifully finished. Crowns and brims in 
all the proportions favored this season. 
Styles and sizes for men of all figures. 
Regular $2 to $2.50 quality.— John 
Wanamaker, New York. 

The man who comes back time and 
time again is the customer we are look- 
ing for. About the only way to make 
customers of this sort is by selling the 
right kind of hats and furnishings. — F. 
Georger $ Son, Buffalo, N. Y. 
HATS 



OF SELLING PHRASES 



761 



There must be a cause. It hasn't oc- 
curred to every one, perhaps, that we 
actually hat more heads than any other 
house in the Southern States. We can- 
not allow our streak of vanity to have 
us believe either, that it's personal mag- 
netism — nor the prominent location of 
our shop — or attractive interior. True, 
that all these things when taken as a 
whole, go to swell the grand total; but 
facts are facts, and we know, as a great 
many others know, that the secret of our 
success has been the linking of variety 
and style with quality and price — dis- 
playing a greater variety, embracing 
more style, and better quality at a less- 
er price than can be had elsewhere.— 
Daniel Bros., Atlanta, Ga. 

"Rain, rain go away, 
Come again some other day." 
You'll want a new hat soon as the 
weather is clear. It's here for you. — 
E. S. Levy §■ Co., Galveston, Tex. 

Smart cheerful shapes in men's spring 
hats are now crowding this section. Look 
to us for exclusiveness and for liberal 
choice; we don't confine you to limited 
variety. Here are hats for the young 
men, hats for the older men, hats for 
all men, hats for every service, hats that 
are swell in London and New York. — 
S. A. McDonald, Charlottetown. 

If you've lost your hat, don't lose your 
head. We can supply all the hats you 
want, but good heads are scarce. — I. fy 
A. Friedlich, Des Moines, Iowa. 

This line of talk is for you. If you 
would be in line with the best dressers 
you must be topped with one of our line. 
— Meng $ Shafer, Rochester, N. Y. 

Our special hats are more popular 
than ever. We are having a greater 
sale on them each successive season all 
because we give you value beyond com- 
parison. — John Lutz, Spring-field, III. 

No matter how fashionable and well 
fitted your other attire is, if your hat is 
not modern and becoming there is some- 
thing missing in completeness. — Halver- 
son Bros., Whitewater, Wis. 

Don't wear that old hat when you 
know where you can get a new spring 
Block of the best grade for $3.00. Bet- 
ter make up your mind to come here 
and let us re-hat you. — Guess $• McNab, 
Young stown, O. 

The sort of hat that will look well on 
you is in our stock. The sort of price 
you want to pay is here, too. $5 worth 
of style in every hat. — Wallach, New 
York. 

Spring hats. If we've missed a styl- 
ish shape v/e don't know it. We invite 

MEN'S 



you to come and see them, whether you 
want to buy or not. — Bliss, Swain § Co., 
Indianapolis, Ind. 

Men are vain ! Yes, men are vain; 
they like a new hat just as much as 
their wives and daughters; and last 
summer paid $10, $20, and $30 for their 
Panamas. But the new derbys and soft 
hats aren't so expensive. — Canada $ 
Robertson, New Haven, Conn. 

If you are up against the spring hat 
problem, come to us, we have done all 
the worrying for you. And we've got 
5,000 new hats for you to choose one 
from. Our hats fit, our hats wear, our 
hats hold color, our hats keep their 
shape. — Browse Bros., Charlottetown. 

For good hats it is as necessary for 
you to have a reliable hatter as it is to 
have a good hair cutter. Hair cuts all 
cost the same — so do hats. It's just a 
matter of good taste, workmanship, style. 
With hats, also quality. We are special- 
ists in the hat line, and we guarantee you 
that what you buy here is " all right 
every way." — The W. fy D. Dineen Co., 
Toronto, Can. 

The fall hat crop is ripe — come and 
pick. Derbys are higher in the crown, 
and black is O. K. again. Our new soft 
hat, " Itisit," in a smoky shade and 
black, will be a favorite. — McFarlin 
Clothing Co., Rochester, N. Y. 

First Glimpse of the New Fall Hats.— 
The cool nights make welcome the news 
that our exclusive styles in fall hats are 
here. You're going to like the new fall 
styles, too, although they represent quite 
a radical departure. The stiff hats will 
be worn almost exclusively in black. 
The soft hats come in several light 
shades as well as in black. Let us dress 
your head this season and we will see 
that you wear a becoming — Eisfeld 
Clothing Co., Burlington, la. 

Do you know that no other part of 
your wearing apparel is so critically con- 
spicuous as your hat ? Well dressed men 
of good taste never fail to detect at a 
glance anything wrong in your head- 
wear. For this reason always buy the 
same of a reliable house. A house that 
knows what is right and has a reputation 
which it cannot afford to lose by giving 
you what is wrong or antiquated. — Fow- 
enstein <§- Wertoheimer, Frederick, Md. 

We would be contented to find our 
straw hat stock about one-half as big as 
we find it, and we are willing to pay 
generously to find that contentment. The 
greater part of the hats are of fine split 
straw, well punctuated by fine and coarse 
sennit, milan and mackinaw hats. — Saks 
§ Co., New York, N. Y. 
HATS 



762 



ADVERTISERS CYCLOPEDIA 



Yesterday we showed the new styles 
for fall which Knox has sent out all over 
the country. His derbys, silk hats and 
soft felts are ready, and each is full of 
the grace and line which has made Knox 
the authority on fine hats for men. We 
told about the soft and beautiful depth 
and richness of the fur felt which he 
uses in his derbys; of the exquisite trim- 
mings, and of the fame of his label; 
how men everywhere deHght in the cer- 
tain knowledge that when they have a 
Knox hat on they are absolutely correct 
in style. — Wanamaker's, New York. 

These celebrated hats have more real 
merit in value, greater popularity and 
more variety of correct shapes and colors 
than any hat manufactured. — Kemp $■ 
Herbert, Spokane, Wash. 

Why can't you get a swell hat for the 
spring and summer season? You can if 
you call at our store. We have been ex- 
ceptionally careful this year to get the 
very latest effects in fall hats. — Miss 
Mattie Griffiths, Sherodsville, Ohio. 

The correct hats for men. If there 
were better hats than ours we would 
have them, but there are no better. 
That's why we have the largest and 
most popular hat department in town. — 
The Crewes Beggs Dry Goods Co., 
Pueblo, Colo. 

And note that these hats are all fresh 
and new, from our reserve stock, in com- 
plete size-lines and ranges of dimensions 
— not soiled or dingy hats that have lain 
around on the shelves since the beginning 
of the season. — Wanamaker, New York. 

That's the secret of our success (other 
merchants please don't listen — having all 
shapes, so that every man can get a hat 
to suit him. — Wanamaker's, Philadel- 
phia, Pa. 

The Proper Hat. — We know it's here 
because all the good sorts are, and you 
have only to pick the one that suits you 
best. — Robert I. Cohen, Galveston, Tex. 

Lots of young fellows (and old ones, 
too,) are coming in for one of the new 
smart, swagger soft hats we are show- 
ing. Can't tell you about them — you 
must see them on the head to appreciate 
all the style there is in them. The prices 
range from $1.50 to $5. Come in and 
let us show you. — Clark $• Loving, Deni- 
son, Tex. 

Do you ever have occasion to wear 
an opera hat? If yes, here is an oppor- 
tunity that you should not miss. We 
have just received an elegant line of 
imported French silk opera hats — just as 
swell as you ever saw. We imported 
them ourselves. Nobody else has them. 

MEN'S 



The price is $5. This is an opportunity 
indeed, if you want one. They are all 
right, and " all right " at our store 
means perfection of style and high 
grade. — F. J. Charbonneau Company, 
Worcester, Mass. 

The "Mundy," the new soft hat which 
we show to-day, has been pronounced 
by critics to be the smartest-looking soft 
hat ever designed for young men. You 
can depend on it that every manufac- 
turer in the country will be copying it in 
a week or so. At present it is to be 
found only at Wanamaker's in New 
York and Philadelphia. It is distinctly 
a summer hat for outing wear, made of 
the lightest-weight felt, even weighing 
less than most straw hats. — John Wana- 
maker, New York, N. Y. 

The maker rounded up some more soft 
hat "bodies" around the factory, and 
blocked 'em up on new Fall shapes and 
sent them along to join the splendid 
sample line of his Men's $3.50 and $5.00 
Autumn styles that we're selling for $2 
each. — Wanamaker, New York. N. Y. 

The authoritative styles — new and ex- 
clusive blocks, every hat pure, all fur 
felt, fast color and wear guaranteed, 
silk trimmed. Hats to suit everybody. 
A fair display of them is in the window, 
but to appreciate their style and becom- 
ingness you should come in and try them 
on. — Streng's, Columbus, Ohio. 

If you are tired of your sun-burned 
straw, you can find quite a range of the 
first Fall styles here to-morrow. Der- 
bies and soft felt Hats in the correct 
shapes and colors that show the tend- 
encies of the Autumn. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

It is a sale which bristles with im- 
portance. Why? Because of the ex- 
traordinary number of hats and their ex- 
ceptionally high character. The braid 
is almost as fine and even as thread, hand 
woven with a regularity rare in Panama 
hats. The models are for the most part 
dignified " planter " blocks punctured 
by rakish negligee styles. — Saks <$; Com- 
pany, New York. 

Of all the soft hats which are retiring 
stiff derbies these days the shape which 
has caught on best is the one we trans- 
planted from the college towns. A free 
and easy hat — wide slouch brim; crown 
dented as you please. — Rogers, Peet $ 
Co., New York. 

Some hats are becoming to all faces. 
All hats are becoming to some faces, 
but all hats are not becoming to all faces. 
Bring your faces in here where they will 
get a fair show. — The J". L. Hudson Co., 
Buffalo, N. Y. 
HATS 



OF SELLING PHRASES 



763 



They have our die mark in every one 
of them — a proof positive of their worth. 
They were made for us, for our regu- 
lar stock, but they were sixty days late 
in arriving. The maker's fault — and he 
pays for it with a substantial conces- 
sion in the price — a concession we turn 
over to you. They are all derbys — 
blocked on the season's best selling 
shapes. Guaranteed as strongly as we 
can guarantee any hat because they 
are worthy of it. — Saks $ Co., Indian- 
apolis, Ind. 

Remember that July and August are 
fatal months for many straw hats that 
make a brave showing in June. Let 
yours carry a life insurance policy in 
the shape of a "Young" label. $2.00 
and upward — the very best that money 
can buy. — Young's, New York. 

Feather-weight hats which are speci- 
fically for the young fellows who have 
been accustomed to part with three dol- 
lars for their straws. The benefit of 
hand finishing marks every hat — as the 
high lustre and perfect braid attest. — 
Saks $ Co., New York. 

It's a wise head that comes here for 
its straw hat. No man who puts himself 
in our hands can go out with an unbe- 
coming hat. We have thousands of 
straw hats ready. The right size, shape 
and braid for every man, and salesmen 
who can lay their hands on the proper 
hat for you. — Strawbridge Q Clothier, 
Philadelphia, Pa. 

The man without a soft pearl gray hat 
in summer lacks one of the essentials of 
a complete wardrobe — the standby for 
many occasions where a straw hat can- 
not be used with comfort, or in strict 
keeping with correct dress. — Coe's, Port- 
land, Me. 

Men must be telling their neighbors 
what good straw hats we have here; or 
else everybody remembers what great 
hats he bought last year. — Wanamaker's, 
Philadelphia, Pa. 

The Summer Hat. — Every wanted sort 
in summer hats is here in force — greater 
assortments and better values than we've 
ever before shown, and the freshest, 
brightest, snappiest styles ever pro- 
duced. — The Utica Clothiers, Des Moines. 

Mutual congratulations always pass 
between wearers of our hat styles. This 
summer they are better than ever be- 
fore. Exclusive in shape, replete with 
character and individual excellence, they 
afford the wearer a bearing and appear- 
ance eminently distingue. — Harvey, the 
Hatter, Sacramento, Cal. 

We invite you to see the recognized 
hats for spring 1905. The style is in 

MEN'S 



line with the shapes heretofore introduced 
by this celebrated maker, conservative, 
yet elegant. The very simplicity, yet be- 
comingness, is again shown in the Knox 
spring hat— but why dissemble? We 
want you to try one on and get con- 
vinced. — Capitol Clothing Store, Mont- 
gomery, Ala. 

The character of the hat is said to 
make or mar a man's costume. Design- 
ers have provided a variety of new fall 
blocks, sufficient to please every individ- 
ual taste, and harmonize becomingly with 
every cast of features. — Mandel Bros., 
Chicago, III. 

A label in a hat amounts to nothing — 
and then again it does. In hat buying, 
as in everything else, know your store. 
Almost no hatter is a hat-maker. He 
is simply a seller, getting his goods made 
for him; perchance, suggesting a shape — 
and putting in his label. If the hatter 
becomes the vogue, his label will enable 
him to get an extra dollar or two for a 
hat. But if he remains simply a plod- 
ding hat seller, his label is so little 
good that he scarcely bothers with it. It 
took the big general stores to get real 
value-giving into the hat business. Our 
label in many hats — our guarantee, so 
to speak. — Gimbel Bros., Philadelphia. 

"I want a flexible Stetson derby." 
That is what the men say when they come 
into our hat store. They wore these 
comfortable hats last season, and noth- 
ing but the Stetson will satisfy them, of 
course. The heavy, rigid derby of the 
past has been condemned because it is 
uncomfortable, making an ugly, red mark 
around a man's head, eventually killing 
the hair, and making a man bald. — 
Wanamaker, New York, N. Y. 

It is essential that a hat should be ab- 
solutely correct in style and that it 
should look new a long time after it is 
new. It is a bigger mistake to pay too 
little than to pay too much, for, below 
a fair price, styles are questionable and 
long wear impossible. But why make 
either mistake? Any hat sold you at any 
of the Young's stores will be right all 
'round. — Young, New York, N. Y. 

All of them spick-and-span, clean and 
new from our reserve stock. Size lines 
are full and there is plenty of variety 
in dimensions. Makes it rather needless 
to wear a weather-beaten straw the 
rest of the summer, when a new one — > 
with a saving of up to $2.50 — costs but 
$1.50. — Wanamaker, New York. 

Every derby and soft hat in this lot 
— no matter how conservative or ultra — 
is stamped with individuality and dis- 
tinctiveness. — Wanamaker, New York. 
HATS 



764 



ADVERTISERS CYCLOPEDIA 



There will be a man under every one 
of these hats before many days are gone. 
When the news becomes widespread that 
prices are frequently less than half what 
they should be, our sales force will have 
all they can do. — The May Co., Cleveland. 

His high ideals have made Stetson 
famous. He expresses them in his hats. 
Nothing short of the finest five dollar 
hat that his fellows made satisfied him 
for the standard of his three-fifty derby. 
The most favored of his models is the 
flexible, conforming derby which is as 
light as a soft hat. It will adjust itself 
to any manner of head. In black or 
brown, $3.50.— Saks $ Co., New York. 

We can't get nearest to everybody even 
with seven stores, but we " get next " 
to everybody with a popular hat at a 
right price, and the little time it takes 
to reach a Young's Hat Store is time 
well spent. There's one not far away. — 
Young, New York, N. Y. 

Stetson hats. Three fifty. Stetson's 
flexible conforming is the lightest derby 
in all the world and the most comforta- 
ble. It wears as well as any five dol- 
lar hat of which we know. Stetson's soft 
hats made him famous. His new col- 
lege model, of which he has given us 
exclusive control, will help you to under- 
stand why. Models for general service, 
outing or driving in pearl, nutria, brown 
or tan. — Saks $ Co., New York, N. Y. 

Sale of men's derbies: "seconds." 
Manufacturers' imperfections, so slight 
that one out of a dozen men would 
hardly be able to detect them. With the 
makers they count as " seconds," how- 
ever, and are laid aside to be sold at a 
fraction of their value. The first ship- 
ment from four of the leading manufac- 
turers represents one hundred dozen. On 
sale to-morrow in our hat department. — 
Kaufmann's, Pittsburg, Pa. 

Take your choice. If you like a derby, 
it's here for you; if you prefer a soft 
head covering, that's here, too. No 
choice, however, as to quality — both of 
equally high grade. In hats in this city 
we claim pre-eminence — a claim based 
on fact and common report. For men's 
hats visit us. — Harvey, Sacramento, Cal. 

Men, you all need new hats. That be- 
ing the case you better see about get- 
ting a new one right away. Our stock is 
made of the newest and nobbiest shapes 
for all.— Worth, St. Thomas, Ont. 

Everything that's smart coming in for 
fall wear. All the new blocks are here. 
Fall hats in boxes piled head high. Stiff 
hats in black and brown shades. Soft 
hats in black, pearl, brown and brown 
mixtures. — Eiseman Bros., Atlanta Ga. 

MEN'S 



A few fall shapes from the finest hat 
department in the city. Man is not made 
for the hat, the hat is made for the 
man. Therefore we believe that in hav- 
ing all shapes and kinds we meet the 
requirements of all men. — Beal $ Martin, 
St. Thomas, Ont. 

The finishing touch to the habiliment 
of a well-dressed man is his hat. That, 
above all things, must be modern, mod- 
ish and becoming — and here's just the 
line to pick from. The new hats for 
early spring, 1903, have just come — a 
splendid showing of them including the 
latest and most attractive shapes. We 
give you hat quality in fullest measure, 
yet always at a moderate price. — Lyford 
<J* Woodward, Leading Hatters, Bangor. 

What's new in fall hats? Come in and 
see. The new blocks are in and await 
your coming. As a hint — we will just 
remark — get a hat with fairly broad 
brim and medium height crown. There 
are both stiff and soft hats and not a 
fancy price on a single hat we sell. We 
know the best makers in the country 
and we tie to them. Drop in and take a 
look at the new fall shapes. Try on a 
few of the different styles. Perhaps we 
can save you something on your new hat. 
You can tell by looking. We'll surely 
sell you a becoming shape. Notice our 
hat display this week. — Lothrop, Farn- 
ham fy Co., Rochester, N. H. 

A dollar on the price of a hat is about 
a cent a day for the season. Isn't it 
worth a cent to start out every morning 
with a hat that looks "as new as ever?" 
Both fabric and workmanship guaran- 
tee the lasting good looks in a Young's 
hat. — Young, New York, N. Y. 

Don't chase around for a hat when we 
are offering the best headgear obtain- 
able for money at inside prices. Many a 
good dresser in Sacramento couldn't be 
satisfied with anything not bought from 
us. — Harvey, Sacramento, Cal. 

All men of all ages cheerfully testify 
to the solid worth of our hats, as they 
excel in every point of style and finish. 
Our spring hats are now on sale, and if 
you want a hat to be proud of, get it at 
Lavely $■ Saunders', Springfield, Mass. 

The man and his hat. A Frenchman 
once said that if a man't hat is right, 
the rest of his wardrobe doesn't much 
matter. Of course, that's exaggeration, 
but the fact remains that the wrong hat 
can mar an otherwise faultless appear- 
ance. Get the hat you look best in — 
that's the most sensible style. Easy to 
do that here — we have them in the lat- 
est styles. — U. S. Clothing Co., Denison. 
HATS 



OF SELLING PHRASES 



765 



All the good blocks are ready now — 
conservative shapes that are becoming to 
most every man. Apparently there 
won't be anything very extreme in the 
autumn styles. But the hats are of 
splendid quality — jet black and fast 
black and a felt that will wear until you 
are tired of it. Light weight, too — un- 
usually so. — Abraham § Straus, Brook- 
lyn, N. Y. 

What do you usually wear, a stiff hat? 
All right, the new spring styles are all 
here bowing for recognition, everything 
that fashion has declared right and 
proper is here for your choosing, and 
one that will please your fancy and 
make your face look handsome. Maybe 
you prefer a soft hat? Well, we have 
just as large and varied assortment in 
these — all styles and shades — crush hats 
at crumpled prices and the same favora- 
ble conditions prevail in our store. — 
Bond's, Columbus, Ohio. 

We've been talking so much, and so 
often about these cut price suits and 
pants and shirts that we've quite over- 
looked our hat department. And yet 
we've been doing the biggest kind of a 
hat business right along. That's what 
comes of having a good reputation. 
We've many new shapes in hats — every 
new lot that comes in has some new little 
kink or twist put in. — /. P. Gardner, 
Salt Lake City, Utah. 

Brown is the elected color. The edict 
demands it of most every shade. We 
have just twenty-five different styles of 
hats, both soft and stiff, in all manner 
of browns. Also black, if you prefer it. 
They include the identical blocks spon- 
sored by the charge-for-the-label hatters, 
and a few exclusive ones. We ask three 
dollars for the hat — nothing for the 
label. Yet it identifies as much style 
and material quality as any of them. — 
Saks $ Co., New York. 

All of this season's novelties are in- 
cluded in this remarkable offering, no 
matter how high class or exclusive. Ev- 
ery stylish shape in headwear for boys 
and children of every age — middies in 
fine or rough braids, trimmed, white or 
navy; sailors with wide brims; fine milan 
or rough braid, long back streamers, 
trimmed, white, navy ana red. — Siegel- 
Cooper Co., New York, N. Y. 

Don't stop to ask why this store's hat 
stock is popular. Come and see for your- 
self. — Gness §• McNab, Youngstown, O. 

You derive the full benefit of our ex- 
pert knowledge of materials, make and 
finish in that hardest of all articles to 
buy — a hat. — C. L. Bender <§• Co., Muncie. 

Genuine Knox hats for men — $2.98. 

MEN'S 



And you know what " Knox " means in 
hatdom — the top notch of good style. 
These are hats that have been selling 
right along as high as $7.50. About 
enough left to make lively selling for a 
couple of days. A good chance to get 
an extra hat for the vacation days 
ahead. — Canada $ Robertson, New Ha- 
ven, Conn. 

The climax is capped in the bargain 
line by our special offering of hats and 
caps, which we present this week. New 
stylish soft and stiff hats, that in ma- 
terial and finish equal those of the most 
exclusive and high priced manufacturers, 
can be had here at prices which ought to 
clear out the stock in a hurry. — Buck's 
Hat Store, Springfield, III. 

They stand alone, because our hats are 
without a peer. Actually they are match- 
less for their style and durability, as in 
model, shape, color and fabric they rep- 
resent the latest vogue. — Harvey, Sacra- 
mento, Cal. 

Sale attractions in the hat corner. 
Best protection you can have against 
Jack Frost taking any liberty with your 
ears these cold nights is one of these 
caps. And the price — a mere nothing. 
— The T. Eaton Co., Winnipeg, Can. 

Hat leaders! Just in! The proper 
hats for 1909. Our stock shows them. 
Stiff hats. Soft hats. Handsomest, 
nicest headpieces you'll find to wear this 
season. Easy, small-cash prices. — Hell- 
enbrand §■ Co., Bangor, Me. 

Do you ride behind a fast horse, in an 
automobile, on the water, on the train, 
in the country, any place and every- 
where? The outing crusher is the proper 
headgear for the occasion. — Raphael's, 
San Francisco, Cal. 

You are known by the style of your 
hat. "The style is the man," Emerson 
said. The hat is the secret of the looks. 
The hat oft proclaims the man. Do you 
want a new hat? Go to Kelleher's. — P. 
J. Kelleher, Indianapolis, Ind. 

Hats to suit all faces and all purses. — 
The Surprise Store, Pittsburg Pa. 

Do you know what " Shaw's " means ? 
It means hat satisfaction. It means hats 
that bring the wear back. They come 
as near perfection as hats may come. — 
Shaw, the Hatter, Montreal, P. Q. 

Now — you come here to us and say " I 
want a derby " — and we will place on 
your head a hat that you'll think was 
made for you. That's the way with these 
derbies — they're swell business and they 
just naturally make the man that wears 
one look all the more aristocratic. — J. 
Levy stein, Montgomery, Ala. 
HATS 



766 



ADVERTISERS CYCLOPEDIA 



What kind of a hat do you want, Mr. 
Man? Don't know? Of course not. 
You want to be shown what the best 
makers have brought out. — John Wana- 
maker, New York. 

A giant among pygmies in style and 
exclusive shapes — our derbys are infi- 
nitely superior in finish and durability 
to any other hat offered at the same 
price. — Dewenter $ Co., Bloomington, III. 

Midwinter, the derby season. There's 
no hat comes in for quite as many occa- 
sions as the derby; you can't well afford 
to be without one. Men's and young 
men's shapes in the flat set and curl 
brims, crowns 5 1-4, 5 1-2 and 5 3-4 
inches high, brims in proportion. Made 
by Crofut and Knapp, Columbia, S. C. 

The latest block for men's hats almost 
approaches the high hat in height, al- 
though, of course, it is a derby. It has 
a very high crown and many of them 
will be worn this coming season. They 
have quite a distinguished appearance 
and are sure to be popular. We are 
now showing all the other latest styles in 
male headwear for spring and summer, 
and these include a new shape of Fe- 
dora that will please all wearers of soft 
hats. — T. W. Bibighaus, Lebanon, Pa. 

Young men are always anxious to be 
well dressed, yet are often obliged to get 
along on a limited income. The small- 
ness of the income will not prevent either 
young or old men from getting the 
most stylish hats of the season if they 
buy at our store. All the newest shapes 
and shades of the swell soft hats at at- 
tractive prices. — Pyne, Hatter, Harris- 
burg, Pa. 

Dress right for summer. You will be 
fixed out with a Washington suit and a 
Stetson hat. They look right and stay 
right. — Rudolph Anker, San Bernardino. 

A Hat Store defines the department 
of men's headgear at Eiseman Bros'. Ev- 
ery type of soft and stiff hat that the 
style monarchs of hatdom have decreed 
as exclusively correct are represented in 
the display. You can't go wrong on 
choice at this hat shop. Pictures can't 
adequately portray their style or grace- 
ful fashioning. The best blocks from 
the best makers is the whole story in a 
nutshell. — Eiseman Bros., Atlanta, Ga. 

Fashionable hats for men. Easy to 
choose a becoming hat here, for we pro- 
vide an assortment of all the fashion- 
able shades and shapes in both soft and 
stiff hats that's unequaled anywhere. 
You'll find every renowned maker repre- 
sented. English and American. Costs 
nothing to come in and see them. — Brown, 
Winnipeg, Can. 

MEN'S 



The critical look directed to the Stet- 
son hat always becomes an admiring 
glance — and the wearing assures confi- 
dence in the style — and comfort. We 
have the Stetson soft and derby hats in 
all the latest styles.— The Hottel Co., 
Hatters and Haberdashers, Trenton. 

A fair comparison solicited. It isn't 
fair to us nor just to our hats, to com- 
pare their price — $2.00 — with the same 
price asked for other hats. Don't com- 
pare the prices only — compare the prices 
and the hats, and you will find you have 
saved something worth while by buying 
your hat here. What you get is more im- 
portant than what you give. In our hats 
you get all your money pays for. — The 
Buckeye Hatters, Springfield, Ohio. 

" The store of the stylish hat." When 
you're ready to buy your new hat — as- 
sert yourself to the extent of getting a 
•' Brown " hat. Our supremacy in men's 
fashionable hats is an acknowledged fact 
among men of discriminating taste and 
hat judgment. There's satisfaction in 
wearing a hat with our name in it and 
you don't have to pay for it either — you 
just pay for the hat quality. Will you 
yet your new hat to-day? — Brown, Win- 
nipeg, Can. 

Soft hats. There's plenty of cause for 
rejoicing for the man who has set his 
mind upon wearing a soft hat this spring. 
Every opportunity in the world is given 
for making a pleased selection in color, 
width of brim, height of crown or price 
you wish to pay. Just step in our hat 
department and you'll have an idea of 
what's what in soft hat style. — Louis <f* 
Gus Straus, Lexington, Ky. 

One of the new ones for spring. Only 
weighs two ounces. May be telescoped or 
given any individual shaping. Goes 
well with soft shirt and sack suit — just 
the hat to appeal to modern business 
man. Bluish pearl, cocoanut, hazel, 
white — the latter an especial favorite this 
season. $3.00 and $4.00. Two guaran- 
tees — the maker's and ours. — The Silver- 
wood Stores, Los Angeles, Cal. 

These names make an impression; the 
goods sustain it; here you see the pro- 
duct of two of the best hat makers in 
the world. Quality is a certainty. 
Choosing is a pleasure; we show the va- 
riety of styles. For novelties in young 
men's hats, see our line, $3.00 to $5.00.— 
John Lutz, Springfield, Mass. 

We are never behind with hat styles. 
If you are a stiff hat man or a soft hat 
man, you will find the hat here to fit your 
face as well as your head. — Lothrop, 
Farnham $ Co., Rochester, N. Y. 
HATS 



OF SELLING PHRASES 



67 



This is the shape that we hat fellows 
call the Staple. It's a shape that's good 
for you or me or for almost any of our 
friends. It's a shape that, you can hang 
away in the closet during the week, and 
wear it Sundays and a few other days 
and do it for five years and still you 
will have a hat that's good style. Let's 
swap hats. — Dan A. Donahue, Schenec- 
tady, N. Y. 

Hats for business, hats for pleasure, 
hats for every kind of an occasion at 
prices lower than you pay elsewhere — 
lower because we make them lower so as 
to have them serve as leaders to get you 
acquainted with our stores. — S. N. Wood 
$ Co., San Francisco, Cal. 

When it comes to Hats there is not a 
line in the city that can equal ours. We 
have all the popular shapes. You will 
find our prices much less than those 
asked by the fashionable hatters for the 
same grade of goods. — Babbitt $• Co., 
Albany, N. Y. 

A superb collection of new summer 
straws. It will be gratifying to the man 
who wants a straw hat correct in style 
and moderate in price to know that there 
is one store in the city that is offering 
just such hats, and that is this one. Our 
showing for this season is without doubt 
one that is up to the standard in every 
particular. We warrant you will find 
them every one the best that your money 
can possibly buy. — The Buckeye Hat- 
ters, Springfield, Ohio. 

Fashion says: A fancy hat band on 
the hat; men welcome it. It gives them 
a chance to show a cheerful bit of color 
in their dress. Dashing color effects for 
college chaps and young men, neat gray 
effects for conservative men. Choose 
your hat band as you would your tie, to 
please your fancy, suit your complexion 
or go with your clothes. Styles change 
in hat bands as in everything else. Bet- 
ter find out what they are. — Dineen's, 
Toronto, Can. 

Our summer clearing of hats. March- 
ing out orders have been given to summer 
hats — the sort you'll delight to possess — 
and at prices that are most easy. While 
the window tells part of the tale, we'll 
supply you with particulars after you've 
entered the store. Straw hats, felt hats, 
fine Panamas, etc., are sharply reduced. 
— Brown, Winnipeg, Can. 

Panama straw hats. The most durable 
as well as the most comfortable hat ever 
made for man. It's the ideal hot-day 
stylish hat. Easily cleaned and re- 
shaped, making them the economical hat 
to buy. " The Store of the Stylish Hat." 
— Brown, Winnipeg, Can. 

MEN'S 



The popularity of our Buckeye hats 
was proven by our large business the 
past week that was the largest of any 
previous week in our history. We now 
have placed in our stock a few of the 
advanced styles for spring that will in- 
terest you.— The Buckeye Hatters, 
Springfield. 

The new winter soft hat for gentle- 
men is not only shapely, graceful and 
well made, but it is built to weather all 
kinds of weather. You are just as much 
at home in a blizzard with it as if you 
were at a picnic. These hats are going 
to have a great vogue this winter be- 
cause they are comfortable and neat. 
Prices rule low.— T. W. Bibighaus, 
Lebanon, Pa. 

The Guyer hat is always correctly 
blocked according to the latest approved 
fashion; it's made of excellent quality 
materials, insuring satisfactory wear, and 
itself conforming, that is, it is so con- 
structed that it at once conforms to the 
shape of any head without breaking in, 
making it the most comfortable and easy- 
fitting hat made. It's a hat equal to any 
other in style and quality which sells for 
a dollar more than a Guyer. — Schenec- 
tady Clo. Co., Schenectady, N. Y. 

Rakish, youthful college head wear for 
young and youthful dressers, who appre- 
ciate the striking difference 'twixt our 
smooth head covers and the usual sorts, 
$1.50 to $3.50. Yale caps in new checks 
and plaids, 50c. to $1.50. — Jones, Mor- 
gan fy Company, Inc., Waterbury, Conn. 

Now come out in a straw hat. The 
weather says wear 'em. Fashion as well 
as comfort and good sense says wear 
'em. And you'll want to obey when you 
see our 1904 straws — handsomer than all 
previous styles, better, too, yet ho higher 
in price. We have real Panamas and 
mighty clever imitations; hats for every 
size of men's heads; hats that conform 
readily to all the bumps. Hundreds to 
choose from, none high-priced. — Lyford 
<§• Woodford, Bangor, Me. 

If you are a tall, slim man — try on a 
short, fat man's straw hat. Funny? 
Yes; but it shows how important is the 
width of brim and height of crown in a 
straw. Short, tall, stout, slim — every 
man finds his width of brim and height of 
crown here. Narrow bands or broad. 
We fit the pocketbook, too. — Wallach's, 
Neio York. 

There's one Young straw hat in partic- 
ular that is so light you'd imagine it 
would float in the air. Made by hand 
to be cool, made as stylish and durable 
as Young "know-how" can accomplish. — 
Young, New York. 
HATS 



768 



ADVERTISERS CYCLOPEDIA 



A straw hat is the thing now — gives 
lots of ventilation — saves the hair — keeps 
the head cool — gives greatest comfort — 
any price. — Craig, Brockville, Ont. 

Now for straws. The straw rush is 
on and the new shapes are so distinctively 
different this season that you can't escape 
detection, if you wear last year's styles. 
— Jonas $■ Seldner, San Bernardino, Col. 

$5 for a real Panama. The genuine 
South American straw, pretty much in 
its natural state — not bleached with 
chemicals or " doctored " to make it look 
better than it really is. Good enough 
to sell regularly for $10. — Wanamaker, 
Philadelphia, Pa. 

Summer's come. Cheerful news, isn't 
it? It should have come before, though, 
says the hat man. It's come at last, 
however, and we'll cap the climatic cli- 
max with a Panama. Away they go! 
we'll make hay while the sun shines — 
make hay by clearing the straws. — The 
Robert Simpson Co., Toronto, Ont. 

As the thermometer soars, our straw 
hats are in demand. Light and cool, they 
give that protection from the sun's rays 
that is so essential, and they are stylish 
as well as comfortable. — Sanborn $• Co., 
Cohoes, N. Y. 

No man need want better hats than we 
have, either for felt or straw, quality or 
perfection of fit. They are all made 
especially for us, of the best selected 
materials. — Shaw's, Montreal, Can. 

A cool head wears a straw hat. A 
wise head buys his cooling straw from 
our ample supply of entirely new hat 
stock. — Coe's, Portland, Me. 

Keep your head cool with one of our 
straw hats. Styles, a plenty here for 
your choosing — you're sure to find the 
straw and the shape that is best suited 
for you, for we have them all. — M. R. 
Emmons Co., Atlanta, Ga. 

Genuine Panamas for Men. — For any 
head — old or young, round or square, 
long or short, big or little — even bald 
ones. Sold a man one the other day. 
He's been pestering us ever since, telling 
us how comfortable it is. Great Scott! 
we know it. Tell your neighbor. Tell 
all New Haven. — Canada $ Robertson, 
New Haven, Conn. 

Straw Hats. — If you come to us for 
your straw hat you can get just what you 
want. You don't need to take something 
you don't want, for we have everything 
desirable the hat market affords. Our 
Panama hats are the best for the price. 
"We don't charge fancy prices — we sell 
only good ones. — Hartzell's, Youngstoivn. 

The dressy straw hats this season are 

MEN'S 



the Sennit braid in the sailor shape. 
Quite becoming to every man — and every 
man should see them. See them here 
where you have a choice of different 
widths of brims and heights of crowns; 
they are in the wide brim and low crown 
shapes. — Abraham $• Straus, Brooklyn. 

Now come out in a straw hat. The 
weather says wear 'em! Fashion as well 
as comfort and good sense says wear 
'em. And you'll want to obey when you 
see our 1902 straws — handsomer than all 
previous styles, better, too, yet no higher 
in price. We have real Panamas and 
mighty clever imitations; hats for every 
size of men's heads; hats that conform 
readily to all the " bumps." Hundreds 
to choose from, none high-priced. — Ly- 
ford fy Woodward, Bangor, Me. 

The other day a gentleman and his 
wife were lunching at a high-class res- 
taurant, and the gentleman was very 
much chagrined at the indifferent service 
he received, especially as he had always 
been liberal with his " tips," and on 
complaining to the head waiter, was 
staggered to learn that the waiter (be- 
ing a new man) did not recognize him, 
but had judged the gentleman by his 
straw hat. It happened to be a hat with 
one of those " Two Dollar " trademarks 
inside. Now, there is nothing wrong 
about wearing a $2.00 straw hat with 
even a $60.00 suit of clothes, but there's 
no need of advertising the price of your 
straw hat. We put " Hope " labels on 
clothing, shirts, collars, and neckwear, 
but not on straw hats. When you go 
into a restaurant or hotel, travelling 
or visiting, you don't take off your 
clothes, your shirt, your shoes or your 
underwear, but you do take off your 
straw hat. — Hope Co., New York, N. Y. 

Most complete assortment of all the 
correct styles and better hats for the 
prices than ever were sold anywhere — 
outside of this store. Sailors of fine 
split or sennit braids are in greatest de- 
mand — six different proportions in each 
grade; individual styles, too, are found 
here, including everything wanted in 
full crowns, fiat crowns, naturals, alpine 
or telescope shapes, Mackinaw, Milan 
or Porto Rican palm.— Abraham $ 
Straus, Brooklyn, N. Y. 

Coolness Through a Straw. — The men 
who were short on Straw Hats are now 
being forced to cover. And it's best to 
get the needed supply of coolness and 
cool looks at the present market. We 
let every straw-hatless man in on the 
ground floor, to-day, on this " inside 
information." §2.50 Straw Hats at $2. 
— Wanamaker's, New York. 
HATS 



OF SELLING PHRASES 



769 



We opened the Knox straws last 
Thursday, and the met with instantane- 
ous success. You will see them on the 
heads of the best dressed men in town. 
If it's a Knox, it matters not if you 
are in Buffalo or in San Francisco — 
they are ever popular and are sold and 
worn all over the world. You take no 
chances with Knox hats — step in and 
try one on. — L. H. Baker $ Co., Buf- 
falo, N. F. 

That they are the true Panamas we 
are certain, since every hat came to us 
direct from the native weavers, without 
the help of the usual " party of the third 
part." The hats are tightly and regu- 
larly woven, perfect in their every phase. 
They came to us in the rough. We have 
had them blocked much like the new felt 
hats in alpine, telescope, planter and 
rakish models, with narrow or broad 
bands, imported leathers and oiled silk 
protectors. — Saks <$; Co., New York. 

The cool weather has been discourag- 
ing to the man who had his new straw 
hat ready, but he can't be held back any 
longer. Derby hats are too heavy to 
wear with the new summer suits, and 
straw hat time is here. We have a splen- 
did stock from all best manufacturers, 
presenting such an assortment as you 
will find nowhere else. All shapes, styles 
and varieties of straw, in proportion to 
suit men of all figures. — John Wana- 
maker, New York, N. Y. 

We do not have room in our stock for 
the inferior kinds — besides, it doesn't 
pay to sell any but the best and at con- 
sistent prices, too. We are satisfied with 
a small profit and we want you to be 
satisfied with your hat. It's along this 
line that we bid for your hat business. 
There are lots of straw hats sold that 
look well enough when you first put 
them on, but that's all you can say for 
them. The kinds we sell will stay with 
you and be a source of genuine satis- 
faction. The latest fads for young men 
as well as the correct, conservative shapes 
are here. — Samter Bros., Scranton, Pa. 

Panamas are imported much like 
oriental rugs — in bales. Fifty of them 
may include, say, a dozen " muy finos " 
panamas, as the natives term them. They 
are as rare as pearls in oysters, and 
relatively as costly. We have collected 
some three dozen of these Monte Christi 
hats. They are woven as evenly and 
finely as a fabric, light in weight and 
resilient. The hats are in the rough — 
just as they left the weavers' hands. We 
will block them in any model which you 
may elect, insert them in imported 
leather or oiled silk band and wide or 

MEN'S 



narrow silk ribbon, and ask but twenty- 
two fifty, instead of forty to fifty dol- 
lars — the regular prices. — Saks $ Com- 
pany, New York, N. Y. 

There's comfort these days under a 
straw hat; style, too, in the new shapes. 
The popular straight brim hat, in various 
depths and widths of brim, and the new 
dip front, new roll, light weight Manila 
hats; various new dent crowns. — Kemp 
$■ Herbert, Spokane, Wash. 

You may not know how complete our 
straw hat stock really is. The stock may 
not be the biggest in town, nor have we 
room there for a great big stock, but 
for that reason we've a better stock; a 
more carefully selected variety. Our 
hat experts know what hats the dressy 
men want, and they took especial pains 
to buy from the country's best makers, 
only those shapes which were the newest, 
the daintest, the best — the cream of the 
best makes. And they're here ready for 
your choosing. — Frederick W. Don- 
nelly, Trenton, N. J. 

The enormous number of Panamas 
which we were compelled to import to 
make this price possible would appall 
the average hatter — Panamas which are 
infinitely above the grade that usually 
finds its way to this market. Cleverness 
and patience never were better demon- 
strated than in the regular and even 
weave of the hats which this offer in- 
volves. For the mature men, dignified 
models; the daring young men, raking, 
negligee shapes. — Saks § Co., New York. 

The outing panama hat. — These hats 
are a novelty and have their first show- 
ing hereabouts with us. It is a Panama 
hat, made in contrasting colors of tans 
and browns, and some of them in purple 
and tan. It is the fashionable outing 
hat of the South American gentleman. 
They are worth seeing and worth wearing. 
There is a snappy, negligee appearance 
about them that you will appreciate. 
They are worth seeing if only to examine 
the splendid work the natives of Ecua- 
dor can do with the braid from which 
Panamas are made. It is the only show- 
ing of its kind that we know of. — Abra- 
ham fy Straus, Brooklyn, N. Y. 

Wear a panama hat. — The real Pana- 
ma, made into shapes proper for this 
summer, are here to be sold; the prices 
will do it. — Rothschild $ Sons, Kansas 
City, Mo. 

The hat of the hour that grows more 
popular every day, is the cool, comfort- 
able, light and stylish Panama, of which 
we have the finest quality, or the just 
as serviceable Porto Rico. — Peerless 
Clothing Co., Spokane, Wash. 
HATS 



770 



ADVERTISERS CYCLOPEDIA 



What a lot of men have shed their 
derby hats! And, generally speaking, 
the new roof raised over their heads 
isn't the hard, stiff, winterish derby, but 
the soft, easy Panama or straw. Sen- 
sible, isn't it? Join them at Shaw's, the 
Hatter, Montreal, Can. 

Importations for us are being made 
right along. We learned some time ago 
where to get the best of the Panamas, 
and it's only a tribute we expect when 
men say to us that we have bettered 
every collection they've seen. Men are 
likely to shop around for Panamas. When 
a man pays the price of a genuine Pan- 
ama he wants to make the best possible 
investment. When he buys here he is 
satisfied. — Parker, Bridget $ Co., Wash- 
ington, D. C. 

Never before has it been possible 
to secure in Pueblo a genuine Panama at 
such a low figure. We were especially 
fortunate in securing the agency for 
this hat from a large Eastern house and 
we are willing to share our gain with 
our patrons. It is absolutely impossible 
to get this hat elsewhere for less than 
ten dollars and if you expect to be " in 
the swim " this summer, if you want 
style, comfort and service in headwear 
— better get in line now. We bought 
only 10 dozen of these Panamas and 
they will not last long at this price. — 
New York Clothing House, Pueblo, Colo. 

Two points about this full showing of 
straw hats that the careful man will 
notice. First — That the hats are dis- 
tinguished by smart style and unusually 
perfect material and workmanship. 
Second — That the prices, especially in 
the better grades, are 50 cents to a dol- 
lar under the prices asked for the same 
hats by exclusive hatters. There are 
dozens of styles from which to choose. 
The sailor with high crown and very nar- 
row brim is the "smart" hat of the 
season — the hat most young men will 
wear. But there is variety enough in 
the new styles to suit every taste — sennits, 
splits, Milans, mackinaws and fancy 
straws; some as soft and light as a 
feather, designed especially for men 
who want comfort with good style. 
The extreme of fashion is here. The 
more conservative hats are here as well. 
No better straw hats can be found any- 
where. No hats as good can be found 
outside this store for as little prices, 
we believe. — Frederick Loeser $• Co., 
Brooklyn, N. Y. 

We have sold hundreds of these hand- 
some Panama hats this season, and a new 
shipment is here to-day, and they look 
even better than those that came before. 

MEN'S 



They are $10 value, by comparison with 
Panama hats you will find in other 
stores. The hats are perfect in every 
way, exceptionally fine in weave, cor- 
rectly blocked and nicely trimmed. Only 
one hundred hats in the present col- 
lection. — Wanamaker, New York, N. Y. 

Straws half now. The last of the 
straw hats to go at half price — every one 
must be sold, and surely such nice, fresh 
straws should sell soon at half. — Craig, 
Brockville, Ont. 

Straws ! Styles are different this sea- 
son. Besides the Panama, the yacht 
shape in high crown and narrow brim 
is the thing for young men. Soft Milan 
or Mackinaw straw with turnup brim 
for the middle aged man. — Saward Bros., 
Troy, N. Y. 

We are clearing the deck of straw 
hats now when people have use for straw 
hats. Weeks of real summer ahead and 
all Young's straws a third off in price. — 
Young, New York, N. Y. 

With very little ado we've done a phe- 
nomenal straw hat business this season. 
As the hats stand now almost all of 
the different lines lack a full comple- 
ment of sizes. The penalty for this 
condition is a broad reaching price re- 
duction which involves all of the straw 
hats that were priced up to now at 
$4, $3 and $2 — Wm. Vogel £ Son, New 
York, N. Y. 

It's the men who don't wear straw 
hats that usually suffer from heat pros- 
tration. Doesn't cost much now to 
avoid one, for every $2 and $2.50 split 
and sennit straw hat in our regular 
stock is reduced this morning to 90c. 
Might as well have a good hat for your 
money; commoner ones cost as much or 
more elsewhere. — Wanamaker's, Phila- 
delphia, Pa. 

Straw hats for 1904. They are Here, 
Gentlemen. — Right from fashion's fac- 
tories — the best assortment of new straw 
hats in the city. A word to you about 
how the styles will run this year. The 
split straw seems to have the lead, 
though the sennit looks like a likely 
second. Of course, the fact that London 
has tipped " Panama " makes that a 
favorite with many. But to-day the 
talk is all about the split braid. It 
will be a winner. Here in all sizes, and 
at prices that are right— $1.50, $1.90, 
$2.50, $3.00 and $3.50.— Abraham $ 
Straus, Brooklyn, N. Y. 

Sennit sailor straw hats — $1 for pick 
of our $1.50 to $2.50 qualities— thanks 
to a cool summer. — F. M. Atwood, 
Chicago, III. 
HATS 



OF SELLING PHRASES 



771 



The straw rush is on here and we 
invite you to come in and select your 
hat from the biggest and best assort- 
ment in Columbus. — Bryer Bros. §• Co., 
Columbus, O. 

People desiring the strongest individ- 
uality should place upon their heads the 
style straw hats that become them. From 
among 100 styles the selection is easy. 
The select straws in their make-up adds 
distinguishment. — Fred W. Donnelly, 
Trenton, N. J. 

Fine browsing in our summer hat 
pasture. Lots of daisies among our new 
straw hats. — F. M. Atwood, Chicago. 

The ambition of the straw hat manu- 
facturer is to make his hat as strong 
as a house and as light as a cobweb. Big 
strides have been made in both directions 
this season. Brims have been strength- 
ened by the insertion of a thin bind- 
ing around the edges, and notwithstand- 
ing that brims are wider than usual, hats 
are even lighter. — Wanamaker's, Phila- 
delphia, Pa. 

This blowing hot and cold on the part 
of the weather can't last much longer. 
Might as well pick out your straw hat 
now while there are plenty of all sorts 
to choose from. — The Wanamaker Store, 
Philadelphia, Pa, 

That straw hat season is here, and 
the new shapes are so distinctively dif- 
ferent from 1902 that the man who 
wears last season's hat can't hope to 
escape detection. — Sanders $ Barrows, 
New Bedford, Mass. 

It's not the drowning man that will 
catch at these cool straws, but the man 
who wants cool comfort, correct styles 
and money-saving prices. Yacht shapes, 
soft roll shapes in Split, Sennet, Mack- 
inaw and Milan braids at 50c. to $3. — 
Trenton Clothing Co., Trenton N. J. 

"Which will you have? A straw hat of 
quality that keeps its freshness and style 
to the end of the summer, a hat so 
nicely proportioned as to brim and crown 
that you are sure of a becoming shape; 
or a hat with no reputation to sustain, 
made to sell at a price, which looks used 
up in three weeks and never seems to 
suit your individual appearance? The 
Knox hat has long been known as the 
best straw hat made — in style, of 
course, but also in material and dura- 
bility. More than this we can show you 
every variety of straw — .split, sennit, 
bamboo, Milan and Mackinaw. — James 
Boyd, Denison, Texas. 

It's getting warm again. This time 
you'll need a straw hat. For four months 

MEN'S 



you'll want the coolest thing on your 
head you can get. We have cool straw 
hats at prices that will not hurt a 
lean pocketbook. — Clark <$• Loving, Deni- 
son, Texas. 

As to straw hats — a man from Balti- 
more writes : " I must ask you to send 
me one of your narrow brim straw hats 
(like cut in your catalogue), because I 
can't get one anywhere in Baltimore." 
— Young, New York. 

A cool head is a clear head. The 
weather is a gentle, though firm, re- 
minder that it's time to be thinking 
about a straw hat. — Bliss, Swain $ Co., 
Indianapolis, Ind. 

Old Sol is right with us, but straw 
hats are with us also. — Trenton Cloth- 
ing Co., Trenton, N. 7. 

Need a straw hat? Ours are the 
best that are light on the purse. — Stem 
S[ Bendheim, Altoona, Pa. 

Aren't you hot enough for a Sphinx 
straw? They're as cool as a perpetual 
highball. — The Sphinx, New York. 

Straw hats. We are selling hundreds 
of them and getting more fresh stock in 
every day. No shoddy goods here either, 
that are dear to you at any old price. 
We give you a dollar's worth of hat 
for every dollar you pay — and you 
couldn't pay less for as good a hat any- 
where in Montgomery. — I. Levystein, 
Montgomery, Ala. 

Your credit is good with us at all 
times, and we will gladly add any pur- 
chase you may care to make in gents' 
furnishings to the household account 
without asking for any payment down, 
or increased weekly payments. Your at- 
tention is called to a few special prices 
on straw and stiff hats, also to the 
special values that we are offering on 
high grade neckwear. — Household Fum. 
Co., New Bedford, Mass. 

The best is the cheapest, especially at 
Christmas-tide. Imitation and inferior- 
ity in a present is an insult to the re- 
cipient, a lowering of manhood in the 
giver, and the dealer is a party to the 
crime.— H. B. Gavitt Co., Westerly, R. I. 

Still good picking among the special 
hats at the special prices. But you are 
getting near the "danger line." Sizes 
are beginning to run out. A day or 
two's more selling and the variety of 
shapes offered for your selection will 
be narrowed down. — Saks % Co., Wash- 
ington, D. C. 
HATS 



772 



ADVERTISERS CYCLOPEDIA 



MEN'S SHIRTS 



"Gee whiz! " exclaimed the man, " all the buttons are off 
this shirt." 

" Well/* replied his lazy wife, " it's a negligee shirt, 
isn't it? " 

" Of course." 

" Well, it wouldn't be nearly so negligee if it had the but- 
tons on." — Philadelphia Press, 



Such shirts upon which the better 
class of shops base their claim to exclu- 
siveness, and not without reason, for in 
fabric, fashioning and finish these gar- 
ments are of the highest grade. — Saks $ 
Co., New York. 

Shirts of every conceivable pattern 
and all sizes. Shirts that will wear as 
long, wash as well and appear as fine as 
if you bought them at exclusive stores 
and paid twice as much as we ask for 
these. In every respect these shirts pos- 
sess qualities that recommend them to 
careful buyers — to men who have good 
taste and appreciate getting double 
worth of their money. — The Iteh Street 
Store, New York. 

These are not shirts manufactured for 
sale purposes, but are made under our 
direction for regular selling, with every 
detail that makes shirt perfection care- 
fully woven into their manufacture. 
There'll be choice picking from the sev- 
eral lots of shirts on display, and in every 
case you are assured nearly double your 
money's worth. — H. Batterman, Brook- 
lyn, N. Y. 

Not a more convenient place in the 
city to buy your Shirts — just inside the 
Eighth and Market Street door, and we 
have never seen better values than we 
are now offering; all new and fresh, and 
the styles are correct — the product of 
the best makers only. — Strawbridge fy 
Clothier, Philadelphia, Pa. 

Men who want to piece out this sum- 
mer's supply of fine shirts, or stock up 
for another season, will be here promptly, 
for these are excellent investments. The 
majority of them are made of imported 
madras and plain and fancy striped 
cheviots; cuffs attached or detached; 
sizes 14 to 17. — Macy's, New York, N. Y. 

Fine crepe shirts made to order. We 
are showing a beautiful collection of 
soft, cool Scotch crepe shirtings, that 
will be pleasing to particular men. The 
patterns are exclusive with us, and the 

MEN'S 



variety shown is unequaled in the city. 
Wanamaker Custom Shirtmaking is of 
the very highest order. The shirts we 
produce are not only superb in style, 
but the fit, comfort and finish of the 
shirts are above criticism. All sorts of 
materials — hundreds of patterns, of 
course, — but we want you particularly to 
see the new crepes. — John Wanamaker, 
New York, N. Y. 

The balance of that great lot of hand- 
some " Griffon " negligee shirts which 
have been the talked-about bargain 
among men for some days past will go 
on sale to-morrow at the clearance price 
of 59c each. — Blooming dale's, New York. 

Men's New Shirts. — Complete new fall 
assortments from four of the best man- 
ufacturers in America, making a very 
elaborate showing of stylish shirts, with 
stiff or soft bosoms. Some are neatly 
plaited, others are plain; detached link 
cuffs. The materials are woven madras, 
pique chambray and oxfords, in light 
and dark shades of gray, blue, oxblood 
and tan, in the most stylish possible 
patterns, in perfectly fast colors. — Kemp 
$ Hebert, Spokane, Wash. 

Saturday starts here a big sale of 
men's madras and negligee shirts. A 
great money saving sale of negligee 
shirts because these shirts were all the 
desirable quality, in the newest styles, 
and there is no reason on earth for 
them being less than regular prices, ex- 
cepting for the fact that we bought 
them at less than regular wholesale 
prices. By selling them at the usual 
per cent of profit we give you the bene- 
fit of what we save. — Loveman, Joseph 
$ Loeb, Birmingham, Ala. 

Fourteen hundred shirts from pre- 
vious sales, some probably mussed, but 
that matters little when the shirts are 
negligee and easily washed at home. 
There is a good variety of patterns; but 
it's well to be early and take your pick. 
— Wanamaker's, Philadelphia, Pa. 
SHIRTS 



OF SELLING PHRASES 



773 



The First of the Stiff Bosom Shirts 
$1. — Presently the tenure of the negli- 
gee shirts will be usurped by the stiff 
bosomed variety, and already the new 
shirts are coming in. An attractive 
group is here to-day — beautifully made, 
over our own accurate patterns, of white 
percale, with designs that are quiet to 
the point of being reticent — stripes, pin- 
dots and small figures in black and 
colors. — The Wanamaker Store, New 
York. 

We have finished experimenting with 
all kinds and makes, and adopted these 
two because they are not only up to 
right style and quality, but will fit any 
shape man that comes for them. Both 
are made on different plans, cut on dif- 
ferent lines. No other shirts take a 
collar so well at the neck or fit so com- 
fortably through the body.- — Schipper fy 
Block, Peoria, III. 

At Price Reductions of One-Third to 
One-Half. — Perhaps you know the man- 
ner of shirts our stock affords. Then 
all you need know is that those offered 
here are from our regular stock, some 
twelve hundred in number, embracing the 
season's most favored fabrics and de- 
signs. — Saks fy Co., New York, N. Y. 

We have a line of Negligee Shirts 
that is second to none in the city, and 
many of the patterns can be found at 
no other store; we have also a large 
variety of the popular Shirt Waists. — 
Babbitt § Co., Albany, N. Y. 

We're justly proud of this collection 
of Negligee Shirts. The manufacturer 
held them back — let all his less at- 
tractive patterns go first, hoping to real- 
ize more on these. — Wanamaker 3 s, New 
York. 

Are you particular about your negli- 
gee shirts? It's right to be — and espe- 
cially when there is more than one place 
to buy. We want you to see this assort- 
ment of dollar shirts, for they are just 
a little bit better values than you'll 
find elsewhere — better fabrics, better 
patterns, better made. — M. B. Emmons 
<§• Co., Atlanta, Ga. 

A nobby shirt adds to a man's appear- 
ance. We have the largest and most 
complete line of stylish novelties for 
this season that is carried in this section 
of Ohio. The kind that gives you a neat 
and dressy appearance. — American 
Clothing Co., Kenton, O. 

Summer Shirts that men like. Men, 
as a general thing, are good shoppers 
when it comes to buying clothes for 
themselves. They know what they want, 
and where to get it; and they are quick 

MEN'S 



to spot "good values." That's why we 
are gratified at the practical approba- 
tion that men show for our shirts — they 
buy 'em, liberally, enthusiastically, and 
come back for more when they need 
them. 

Scant wonder, too, with such an array 
to choose from, for instance, as this 
showing of Summer Shirts — Negligee 
Shirts. We have gathered them from 
those makers, at home and abroad, whom 
we know to be expert, reliable, careful. 
We contribute splendid shirts from our 
own custom shirt factory — made in cus- 
tom style. 

The range of patterns and colorings 
bespeaks the excellent judgment of our 
shirt man — Scotch madras, linens, per- 
cales, silk, some in plain white, others in 
quiet or pronounced patterns, according 
to your taste. Bosoms are plain or 
plaited, cuffs are detached or attached — 
in fact, you have to be a mighty hard 
man to please, to have any trouble find- 
ing precisely the shirts you want. — Wan- 
amakefs, New York. 

It is good luck, of course. But it 
comes our way because with a big regu- 
lar outlet for shirts, makers like to turn 
their " plums " this way as a hint why 
they should get regular business. This 
maker had the fine white fabrics for 
about 2,800 shirts left and made them 
up for us after our specifications, which 
are a bit better than the usual. Spick- 
span new and spotlessly white shirts with 
plain, soft bosoms. All at half price 
or near it. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

To-measure shirts for men 4 for $11.00, 
value $3.50 to $4.00 each. To found the 
biggest shirt business in this town is 
our bent. To incline you our way, we 
have elected to offer a shirt as good as 
the best at one-third less than the stand- 
ard price. And the hazard is ours — if 
the shirts do not fit perfectly you may 
inflict the full penalty. Negligee or 
plaited bosom, coat or open front models 
of the finest madras, cheviot or percale 
in imported or domestic weaves in some 
two hundred distinctive patterns. Cuffs 
attached or detached. A fortnight af- 
ter we get your measure you will get the 
shirts — not an excuse. — Saks <$; Co., New 
York, N. Y. 

Men's shirts, $2 and $1.50 grades, 95c. 
We can't help becoming enthusiastic 
about this very remarkable offering of 
fine colored shirts. Former shirt sales 
have offered splendid good shirts at 95c, 
but never in Pueblo were shirts as good 
and beautiful as these sold at such a low 
figure. — White <§• Davis, Pueblo, Col. 
SHIRTS 



774 



ADVERTISERS CYCLOPEDIA 



Imported shirts that distinguish their 
wearers. A good many more men than 
the public realizes buy their shirts in 
Paris. Season after season more of these 
men are coming to Wanamaker's. And 
men familiar with what Paris shows, 
best appreciate the Wanamaker impor- 
tations. Just yesterday one of these men 
was passing the store and saw a window- 
ful of imported shirts. He came inside 
and was amazed to see what a variety 
of imported shirts was shown — a better 
assortment than can be found in any 
one place abroad, because the best pro- 
ducts from the various sources are as- 
sembled here. The result was, he picked 
out half a dozen and promised to buy 
his shirts here in the future instead of 
in Paris. The Wanamaker shirt busi- 
ness is increasing rapidly every season, 
as men realize the unusual character of 
our stocks. Of course, the assortment 
of imported shirts is finer this year than 
it has ever been before, and it is now 
at its best. — John Wanamaker, New 
York, N. Y. 

Following the splendid offerings of 
the past two weeks, we shall have ready 
and on sale to-morrow, Friday morning, 
another remarkable collection of men's 
negligee shirts at $1 each, representing 
qualities that sell everywhere else at 
$1.50 to $2. Then every shirt is spic- 
span-new, fresh, clean and handsomely 
laundered. The variety includes every- 
thing from a plain white cheviot, or a 
plaited front white madras, to some 
handsome dark-colored shirts worth two 
dollars, and looking as effective as many 
four-dollar custom-made shirts. Some 
of the shirts have cuffs attached, others 
have separate cuffs. — John Wanamaker, 
New York. 

Exclusive shirts ready-for-service at 
two fifty. Cut and tailored by the same 
craftsmen to whom we entrust our to- 
measure shirts, we have designed a new 
series of ready-for-service shirts which 
have everything in common with those 
made-to-order — except the price. The 
fabrics — pure linen, madras and mat 
cheviot — are all imported and exclusive 
— Whytlaw, Holmes & Allen, and other 
foreign weavers sponsor them. Plain, 
plaited or stiff bosom models in coat 
styles with cuffs attached and open front 
and back, with cuffs detached. With a 
good many of the shirts there is an ex- 
tra pair of unlaundered cuffs which 
your seamstress may attach when the 
first pair are beyond further service. — 
Saks $ Co., New York, N. Y. 

Negligee Shirts. — When it comes to 
buying shirts, most men are decidedly 

MEN'S SHIRTS 



particular about the patterns. That is 
all well and good, and bothers us not in 
the least, for we are prepared to please 
the most fastidious. — Bergerman Bros., 
Pueblo, Col. 

"Shirtology." — Spring time invariably 
enthuses designers who create the pat- 
terns for negligee shirts. It's the only 
season of the year that gives a man a 
real good opportunity to display his 
taste and originality in his make-up 
which naturally creates an eagerness, to 
say nothing of the rivalry to outdo — 
or outdress. — Daniel Bros. Co., Atlanta. 

Negligee shirts at $1. This word is 
about a very smart group of men's ma- 
dras shirts, woven in a particularly hand- 
some crepe effect. The colors include 
plain, tan and two shades of blue. The 
shirts are beautifully made, and the 
peculiar weave of the material gives 
them a character quite unusual in shirts 
at this price. Of course, the fabrics will 
retain their color as long as the shirts 
hold together, and no fabric is more 
serviceable. They are made over our own 
pattern, full size, good-fitting and all 
have detachable cuffs. Sizes 14 to 17. 
They are matched by nothing less than 
the best $1.50 shirts elsewhere. $1 each. 
— John Wanamaker, New York, N. Y. 

Negligee shirts ! Caressingly cool, 
easy, handsome, durable shirts here. — 
Stem <$• Bendheim, Altoona, Pa. 

Men's summer shirts to order. Correct 
sleeve lengths and perfect comfort about 
the neck and shoulders are points which 
make it worth while for the hard-to-fit 
man to have his shirts made to order. — 
Woodward $ Lothrop, Washington, B.C. 

If you're good at guessing — it's more 
than apt to dawn on your mind that 
these are pretty good things for nobby 
dressers — and when you've scrutinized 
the materials thoroughly and given your 
imaginary facilities sufficient time to act 
— you'll likely decide to try a couple any 
way. They're dead swell — you have our 
word for that and the pleasure derived 
from actual experience with the shirt 
will no doubt be very gratifying. They 
are made of Pongee Silk, with a gener- 
ous mixture of linen to insure their 
wearing qualities. — Daniel Bros., At- 
lanta, Ga. 

A fine collection of smart, new, 
fresh, finely laundered plain negligee 
shirts, with detached cuffs. All made of 
excellent woven madras; some in white 
grounds with colored stripes; others in 
stylish dark effects — but not an undesira- 
ble style, pattern or coloring in the en- 
tire offering. — John Wanamaker, New 
York. 



OF SELLING PHRASES 



77 a 



Men's shirts to measure. If you want 
solid comfort drop in to-day for a few 
minutes and let us take your measure 
for some spring and summer shirts. 
You ought never to know that you are 
wearing a shirt. If it is continually 
brought to your attention by the neck- 
band being too tight or the shoulders too 
narrow, or some other detail, it is poorly 
made. We have been studying the busi- 
ness for a score of years, not exactly 
the store, but the man who has charge of 
our shirtmaking. We know how to do it 
right. — The Wanamaker Store, Phila- 
delphia. 

This is just the time you want a full 
quota of shirts and these are the stylish 
kind that meet the favor of the most crit- 
ical dressers. — The John Gerber Co., 
Memphis, Tenn. 

Shirts Marked Down. — Spring furnish- 
ings are arriving daily and demanding 
room. In order to remove quickly our 
remaining winter stock we have made 
radical price cuts. — Leopold Morse § 
Co., Boston, Mass, 

Our showing of Men's shirts, neck- 
wear, hosiery, gloves, underwear, night 
robes, etc., comprise about every new 
style on the market. We show values 
and styles that no other house will show 
you and you are absolutely sure of get- 
ting the very latest and best. — Halver- 
son Bros., Whitewater, Wis. 

The annual sale of men's negligee 
shirts at the special price is now in prog- 
ress and every man can be fitted, for all 
sleeve lengths and neck measurements 
are included, and all this season's most 
desirable patterns in percales and mad- 
ras have been secured for this sale. — 
Carson, Pirie, Scott $• Co., Chicago, III. 

Men's negligee shirts 25c. The pat- 
terns are good, so are the colors — striped 
effects, blue ground with white, black 
or red stripes — and the material is a 
well woven madras that wears and wears. 
Find your size and you find a prize. — 
N. Snellenburg $ Co., Philadelphia, Pa. 

Negligee shirts. It's the shank of the 
season, but we start it off with a sale 
that's a starter. It's our luck — yours, 
too. — Kaufman Clothing Co., Lexington. 

A dollar bill may well feel proud 
when it comes here to buy a shirt. — Robt. 
I. Cohen, Galveston, Tex. 

All the rank and file of the shirt world 
bow down to the Manhattan, the King 
of Shirts. Unrivaled showing for spring 
1903. — Lambert, New Haven, Conn. 

It pleases us to have people come in 
and ask for another of those dollar white 
shirts; shows that the last one was a 

MEN'S 



good one. — T. B. Cuthbertson §• Co., 
Vancouver, B. C. 

Colored Shirts. — They're sweller than 
ever this season. Colors fairly run riot, 
and as for patterns — they are just sim- 
ply splendid. 

Fall Styles in Men's Shirts. — New pat- 
terns coming in every day. There's al- 
ready a good assortment. Come look 
them over. — Mullen <§• Bluett Clothing 
Company, Los Angeles, Cal. 

Don't neglect to lay in plenty of soft 
shirts — for traveling and vacation wear 
they are certainly IT. — The J. L. Hud- 
son Co., Bufalo, N. Y. 

Shirts it's a comfort to wear. If there 
is anything more uncomfortable than an 
ill-fitting shirt we would like to know 
about it. Some shirts are more like 
straight-jackets than wearing apparel- 
But here are shirts that fit right snugly 
around the collar, easily over the shoul- 
ders, with plenty of room in the bodies. 
It's a comfort to wear them. — The T* 
Eaton Co., Winnipeg, Can. 

Men's department special. $1 for 
men's high grade negligee shirks. Com- 
mencing this morning we will place on 
sale an extra special lot of men's high 
grade negligee shirts, all made of fine 
madras cloths, in a large selection of 
this season's newest and most desirable 
styles — novelty dark effects as well as 
white grounds with neat figures and 
stripes — all made coat style and attached 
cuffs. — The Golden Rule Store, St. Paul. 

To show something a little newer, a lit- 
tle different, a little better than others 
show at the same price, is our hobby 
in this department. It's a hobby that's 
popular with men, too — our shirt sales 
prove it. We're always alert — watching 
for the unusual — and the snappy pat- 
terns we show to-morrow — for the first 
time — are the kind that influence men to 
buy whether the demand be immediate or 
not. We'll show you the swellest black 
and white square effects in fine quality 
madras and the nattiest collarless flan- 
nel negligees with turn-back cuffs that 
have been shown here this season. Hun- 
dreds of other handsome and stylish pat- 
terns in coat styles with attached or de- 
tached cuffs. — Sturtevant's, Zanesville. 

Men's working shirts made of the best 
material for hard, every-day wear — En- 
glish twilled Oxford. Stout, service- 
able shirts, with good roomy bodies. 
Dark blue, brown and gray shades. 
Double-stitched seams and double yoke, 
with attached collar. Sizes, 14, 18. 
Eaton price, 50c— The T. Eaton Co., 
Winnipeg, Can. 
SHIRTS 



776 



ADVERTISERS CYCLOPEDIA 



We're long on shirts, so we've cut the 
price short. — London Clothing Co., Los 
Angeles, Cal. 

Grand bounce for negligees! If you 
get onto our shirt bargains — the shirts 
are likely to get onto you. — F. M. At- 
wood, Chicago, III. 

To-day we will give Tacoma men a 
bargain such as seldom appears at this, 
the very beginning of the spring season. 
Think of it, men! over 100 dozen brand 
new shirts that have not seen the light 
of day to go on sale at such a ridicu- 
lous price. Don't mistake the term neg- 
ligee — negligee doesn't mean negligent 
dress. These shirts are good form for 
any business day the year round — that's 
why the sale goes on now. Hundreds 
of fresh, attractive shirts for hosts of 
men who want spring and summer shirts 
now. Some have laundered collars and 
cuffs; others have two separate collars, 
and most all can be worn with white col- 
lars and cuffs. We won't say what their 
worth is to you, but we do say that they 
are the biggest shirt bargain you ever 
saw at 39c. each. — Rhodes Bros., Ta- 
eonia, Wash. 

We have just opened a big line of soft 
front shirts in all the newest designs and 
patterns consisting of fancy plaids, 
fancy stripes, plain blues, tans, etc. Any- 
thing in the shirt line you want we have 
it. — /. H. Fleming, Frederickton, N. B. 

Another shirt sale — 75c negligee shirts, 
39c. One of the famous shirt-making 
concerns of the country had a surplus of 
fine white striped blue madras of the 
quality put into their dollar shirts. They 
sold it to another firm of shirt makers 
for a fraction of its worth. This sec- 
ond firm made it up into shirts for us — 
following the specifications for propor- 
tion and style which we laid down — and 
the shirts to-morrow will make one of 
the best offers of this or any season. 
The material is an excellent woven mad- 
ras in medium blue with narrow, me- 
dium and wide white stripes. The shirts 
are made with separate cuffs to match. 
Sizes 14 to 17. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

A three-day demonstration of spring 
styles in shirts. We have made special 
preparation for a three-day demonstra- 
tion of spring styles in men's shirts 
that will prove of special interest to 
dressy men, as in it will be illustrated all 
the styles, materials, patterns and col- 
orings, the latest effects worn in such 
fashion-setting centers in men's wear- 
ables as London and New York. — The 
T. Eaton Co., Winnipeg, Can. 

Men's negligee shirts, made of printed 

MEN'S 



or woven madras, all light grounds, neat 
designs in stripes, figures and checks, 
chiefly black and blues correctly made 
with faced sleeves and every improve- 
ment. They are both attached and de- 
tached cuffs. The scarcity of cotton 
goods and an advance price in ma- 
terial, as yet, has not driven us to ad- 
vance prices, as we anticipated our 
wants. These shirts are selling fast at 
$1.00 and $1.50.— John Lutz, Springfield. 

Our shop devoted to furnishings for 
men is counted a powerful factor in the 
craft. To establish it we have sought op- 
portunities and at times created them. 
This is an important instance. After 
his season was done, the manufacturer 
who provides the shirts of the highest 
character which our stock affords, and 
perhaps he is the best in the craft, 
found himself with about a thousand 
short lengths of fabrics woven in this 
country and abroad. They were of lit- 
tle use to him. We got together — the 
spoils came to us at extreme price con- 
cessions. Governed by our standard to 
insure full and true proportions, we have 
had his organization fashion the fabrics 
into his regular one-fifty, two-dollar and 
two-fifty shirts, all of which are offered 
at $1.10.— Saks $ Co., New York. 

Some 2,400 fancy negligee and stiff 
bosom shirts, with cuffs attached and 
detached. Most of them are coat style 
and all are this season's make. Not an 
old shirt in the lot. — Brokaw Bros., 
Brooklyn, New York. 

Cluett shirts fit perfectly — wear long- 
est — look best for every type and style 
of man. The perfect shirt for every oc- 
casion. Ask for Cluett shirts. Look 
for the Cluett label. — Cluett, Peabody 
$ Co., Chicago, III. 

Men's negligee shirts, made of printed 
madras, all light grounds, with neat de- 
signs in stripes, figures and checks, 
chiefly black and blues — correctly made 
with faced sleeves and every improve- 
ment. There are both attached and de- 
tached cuffs, and a good variety in each 
size. — Abraham <$• Straus, Brooklyn. 

White bosom shirts every man has — 
how many have comfort in them? Here 
is a shirt ready to wear, cut with cus- 
tom shirt care by perhaps the greatest 
shirtmakers in this country. That means 
a smooth-setting bosom, a neckband that 
does not drag down, sleeves so set in 
that they don't bind under or over your 
arm. And at every price there are 
sleeves lengths from 30 to 34 inches, in 
every size shirt. Made in all the ac- 
cepted styles. — Rogers, Feet $ Co., New 
York. 
SHIRTS 



OF SELLING PHRASES 



777 



They come to us from a maker whose 
name is a synonym for shirt quality. 
If we could use it in a public announce- 
ment there would be no need of further 
details. The why and how. He made 
the shirts up of short lengths of ma- 
terials that accumulated during the prog- 
ress of spring business. There was a 
wide variety, yet too few of each va- 
riety to attempt selling in the regular 
way. He " lumped " them and gave 
them to us at a sacrifice, expecting a 
quick distribution that would least af- 
fect his regular patrons. There are 
pleated and plain negligee shirts, cus- 
tom finished, with hand-made button 
holes, and all are hand ironed. They 
are made with attached and detached 
cuffs. There is every size in the lot, of 
course, but not every size in every pat- 
tern. There are fifteen hundred of them, 
and not one will prove disappointing. — • 
A. T. Lewis $ Son Dry Goods Co., Den- 
ver, Col. 

Men's fast black, fine quality sateen 
shirts, double stitched all round; gath- 
ered yoke to give plenty of room; cor- 
rectly sized collars. The 65c kind, Fri- 
day at 49c— The Fifth Street Store, Los 
Angeles, Cal. 

Here's news of a bargain that some 
folks would exploit with great flourish 
of trumpets. We refer to a special pur- 
chase of negligee shirts that we can pass 
along at 50c each. They are made of 
blue madras with 1-4 to 1 inch white 
stripes and have separate cuffs. Ap- 
praisal of value we'll leave to you. — 
McCurdy $ Norwell Co., Rochester. 

Our policy is, never carry shirts from 
one season to another, so in order to 
make a clean sweep of our winter stock 
we are naming prices that will make this 
the biggest shirt event of the year. Be- 
sides the fact of our having the finest 
and largest selection of Manhattan 
shirts in Central Ohio, we are able to 
say that the greatest part of the stock 
consists of soft-bosom shirts suitable 
for wear the year around. — The Capitol, 
Columbus, Ohio. 

A man's attire is the same thing to 
his character as the index is to the book. 
Men of sterling character wear the 
" Emery " shirt, a shirt of sterling qual- 
ities. These shirts are of the better 
grade for all manner of men, whether 
your taste be grave or gay. The " Em- 
ery " reflects credit upon the wearer, the 
retailer and the maker. A new lot just 
in of stiff and soft bosoms. — The Bailey, 
Copeland Co., Columbia, S. C. 

In the final days of the most success- 
ful shirt sale we ever conducted — just 

MEN'S 



when broken assortments require bol- 
stering — here comes to us a surplus stock 
of celebrated negligee shirts. There are 
3,200 shirts in the stock — enough to round 
out in full form the most popular-priced 
lines the sale afforded. Included are 
both pleated bosom and plain negligee 
shirts, made of madras, with cuffs at- 
tached or detached. They are well made, 
perfect fitting — all hand laundered.— R. 
H. Macy % Co., New York, N. Y. 

A fine, big collection of smart, new, 
fresh, finely laundered plain negligee 
shirts, with detached cuffs. All made of 
excellent woven madras; some in white 
grounds with colored stripes; others in 
stylish dark effects — but not an unde- 
sirable style, pattern or coloring in the 
entire offering. The size range is com- 
plete; the variety is most satisfying. 
The quantity of $1.50 shirts is much 
greater than of those worth a dollar. It 
is an unusually fine opportunity for men 
who are ready to lay in a supply of sum- 
mer shirts. 75c each. — John Wanamaker, 
New York, N. Y. 

A chat with men. — Especially friendly 
with men to-day. How many of you 
had a negligee shirt left over from last 
season? You didn't throw it away did 
you? You put it on and thought it just 
about as good style as any you say in 
the shop windows around town. "We have 
some left-overs — first-class soft front 
shirts, which we might masquerade as 
all new patterns, but we are not going 
to. — Sibley, Lindsay <§• Curr Co., Roch- 
ester, N. Y. 

More tan shirts at half a dollar. — 
Scarce as hen's teeth — popular as ping- 
pong! To-day plenty, at this little 
price. In three widths of clearly printed 
white stripes on a rich tan ground; 
nicely made, in full sizes; with separate 
cuffs. They have all the effectiveness 
of dollar or dollar-and-a-half shirts, 
though the price is only fifty cents each. 
— Wanamaker's, New York. 

We're waving shirts at you this week. 
We want to attract your attention — want 
to show you what a splendid line of neg- 
ligees and shirt waists we are putting 
out at 20 per cent, and more of price. 
— The Hub, Bangor, Me. 

Men's negligee shirts, 50c. — Well made, 
neat, cool looking summer shirts of ma- 
dras and percale. Some were specially 
made for us, to sell at this price; some 
are the dollar shirts of other stores; and 
some are our own special dollar shirts. 
Some have separate cuffs, others have 
cuffs attached. All are very exceptional 
shirts to buy at half a dollar. — Wana- 
maker's, New York. 
SHIRTS 



778 



ADVERTISERS CYCLOPEDIA 



We know that you have never seen a 
prettier lot of patterns than these. They 
are the brightest conceptions of the most 
celebrated designers. They come in solid 
colors, stripes, figures, plain whites, etc. 
They're the masterpieces of the best 
shirtmakers — makers with a reputation. 
Prices range from $1.25 and $1.50 to 
$2.00 and $2.50. See large special win- 
dow display. — Wentworth Clothing Co., 
Spokane, Wash. 

This is a grand opportunity for every 
man who needs new negligee shirts. 
They are the biggest shirt values of the 
season. The why and wherefore is that 
they came to us far below the regular 
figure — the loss is not ours. The pat- 
terns are neat, up-to-date effects. — ■ 
Minneapolis Dry Goods Co., Minneapolis. 

Shirts for men to be cool in. — These 
are the days when a man can well af- 
ford to be a bit extravagant in the mat- 
ter of shirts. To feel cool, and to look 
comfortable. The shirt comes into un- 
usual prominence, during the season 
when a man takes liberties with his vest. 
The diplomatic man wears shirts so re- 
fined and handsome that they preclude 
apologies. Good taste does not necessi- 
tate extravagance. But the better it is, 
the more it urges it. Here are abun- 
dant kinds of shirts for the man of good 
taste who is a conservative spender. 
Here is equal provision for men whose 
purse-strings are looser. — Wanamaker's, 
New York. 

Nicety in negligees. It's a rather trite 
headline, and you've seen it in our ads 
before, but you who have followed it up 
by the test of trying and know how good 
the shirts are it stands for, will pardon 
its often recurrence. — Daniel Bros., At- 
lanta, Ga. 

Shirts that fit. What solace there is 
in those three words to the man that 
has been made wretched day after day 
by a shirt that has pulled at his neck, 
pinched his arm and refused to hold a 
collar in position. These negligee shirts 
are properly made and they'll fit prop- 
erly. — Joel Gutman $ Co., Baltimore. 

" She sang the song of the shirt." Sing- 
ing the song of these new shirts has 
nothing " dolorous " about it. The neat- 
ness and daintiness of the designs and 
colorings will delight every well dressed 
man, and not a few women who are in- 
terested in the good appearance of 
father, brother — or somebody else. — 
Moore $ McLeod, Charlottetown, P. E. I. 

These shirts are many degrees removed 
from the quality of usual sale shirts, be- 
ing regular goods, bought in the regular 
way, from shirtmakers who are known 

MEN'S 



to fame for the superiority of the prod- 
uct. The only reason why we don't uphold 
the price is because we've inaugurated a 
general house-cleaning on our shirt de- 
partment. — Wm. Vogel £ Son, New York. 

This is certainly a most exceptional 
sale of men's fine shirts. The plaited 
shirts are of an excellent quality che- 
viot, percale, made with four plaits on 
each side, piped with white. They are 
shown in the season's newest colors — 
plain tan and plain blue. The shirts 
with plain bosoms have separate cuffs, 
and are made of woven madras, corded 
madras, cheviot finish percale and Tuxedo 
printed madras. They are in neat 
stripes and figured effects, on light 
grounds and medium dark, with new 
jacquard self-figured designs. — Bloom- 
ingdale's, New York. 

We are proud of our collection of sum- 
mer shirts, and we are satisfied that we 
can please every man who desires hand- 
some and comfortable shirts, no matter 
what his taste or requirements may be. 
We have assembled the shirts from the 
reliable manufacturers both here and 
abroad. We have only the products of 
the manufacturers — shirts that we know 
to be correctly and carefully made and 
handsomely finished. Our own custom 
shirt factory contributes many hand- 
some varieties. — John Wanamaker, New 
York, N. Y. 

Almost half price — and if we should 
go to every good store in the country 
we would find in none of them a finer, 
smarter or better shirt for a dollar than 
those we shall have here to-morrow for 
59c apiece. You will know the trade- 
mark as soon as you see it in each shirt 
— and you will know that for years it 
has distinguished the best grades of dol- 
lar shirts to be had. — F. Loeser $; Co., 
Brooklyn, N. Y. 

'Twould be a hard matter for a man 
to picture in his mind anything real nice 
in negligees and fail to find his ideal 
here. — Daniel Bros., Atlanta, Ga. 

McFadden shirts have a reputation. A 
reputation for wear, color and style. If 
you examine them, you will discover 
why. — McFadden, Young stown, O. 

Better than the offerings of last week 
that made such a stir, for a number of 
higher priced shirts have been added. — 
Abraham $ Straus, Brooklyn, N. Y. 

Among the shirts shown here are a 
great many that will be just your idea 
of what is right. The variety of styles 
is so great that there's not a man living 
that we cannot please. — J. F. Gregory 
$ Son, Rockland, Me. 
SHIRTS 



OF SELLING PHRASES 



779 



MERCHANT-TAILORING 



Everbroke — "I want to pay you something on account/' 

Tailor (rubbing his hands) — "Ah, I'm glad to see you." 

Everbroke — " Yes, I want to pay you a compliment on 

account of your artistic way of dunning. Sh — not a word — 

you deserve it. Good morning/' — Kansas City Journal. 



To measure and to fit! That is the 
way we make clothing. Everything is 
done according to the most approved 
method — every garment made under a 
perfect system. 

But measurements, methods and sys- 
tems would be useless, if the material 
from which we produce our made-to- 
order suits were not of the very finest 
quality to be obtained for the money. — 
George Stewart, Melita, Man. 

Deceptive methods don't pay. 

It's what makes a tailor's business 
keep slipping back. 

Here you get what you order. Get 
it when you want it. Straight fact. 

The work on our garments that you 
can't see is done just as good as the 
work you do see. They're examples of 
tailoring skill and genuine value through 
and through. 

Try us on trousers. — Brauer $ Krohn, 
Los Angeles, Cat. 

The clothes we make meet all the 
requirements of the most fastidious dress- 
ers, as well as those who demand the 
greatest service for their money. We 
make the clothes to fit the man and do 
not try to make the man fit the clothes. 
The best tailoring talent to be found 
spends its efforts in our shop. Our line 
of fabrics contains all that fashion de- 
crees. Our prices are as low as good- 
ness grants and as high as the best 
quality and workmanship require. — A. B. 
Smith Co., San Francisco, Cal. 

Years of experience in the designing 
and making of apparel for men quali- 
fies us to produce absolutely the best 
results. New fall and winter goods in 
lambs' wool, Leamingtons, vicunas, im- 
perials, Carr's meltons, etc. — F. Schef- 
ers, Binghamton, N. Y. 

We have hundreds upon hundreds of 
customers that are sounding our praise, 
in appreciation of us, and in kindness 
to their friends. We are ready, willing 
and anxious to serve you equally as well. 
We have an immense stock of suitings, 
overcoatings and trouserings, and our 
tailoring organization is complete. Join 

MERCHANT- 



the band. — Morris Tailoring Co., Lexing- 
ton, Ky. 

It takes expert tailoring and cutting 
to mold suits to fit young men as they 
want to be fitted nowadays. There must 
be lots of snappy style and the fit must 
be perfection. All this our tailors have 
accomplished in our young men's suits, 
overcoats, pants and ladies' skirts and 
coats for the fall and winter of 1903 and 
1904. Yours for suits to fit — or no sale. 
— The Royal Tailors, Bloomington, III. 

The art of dressing well is really a 
science. It needs study and thought — 
much more of it than the average man 
can afford time for. And right here 
is where we make ourselves especially 
useful. You need only to select the cloth, 
we will attend to the rest. — King, Al- 
liance, O. 

Quality, style, fit, finish, price. These 
are the five points which distinguish "our" 
clothing — that is why our customers never 
have to apologize for their appearance; 
they invariably enjoy that satisfying 
feeling of being well and properly at- 
tired.— T. Kelley, Brooklyn, N. Y. 

Trouser arguments. Not padded, either. 
Nothing but plain unvarnished truth. 
The trousers you take away from here 
will fit you, if they were made for you. 
That's just as sure as the world is round. 
If they didn't you wouldn't be taking 
them away. They'll be made from the 
most stylish trouserings of the day, in 
the best style of the day, if you so de- 
sire. We make them according to your 
dictation, from your choice of fabric. — 
Brauer $• Krohn, Los Angeles, Cal. 

Our homespuns are ideal summer suits 
— they are made durable, light in weight, 
loosely woven and cool. The colors are 
pleasing — natural grays, browns and 
heather mixtures. — Wolfs, Boston, Mass. 

If in doubt, play homespun. It's the 
winner this summer. Some in plain 
shades burred and knobbed with touches 
of color every little while; some in plaids 
and overplaids, and many are stripes and 
broken stripes. — Golden, Detroit, Mich. 
TAILORING 



780 



ADVERTISERS CYCLOPEDIA 



Fashions in fall fabrics crowd the 
counters of our tailoring department. 
Distinctiveness marks the stock. Many 
imported patterns among them. 

Good dressers who aim for exclusive- 
ness are invited to inspect our selec- 
tion of fall suitings and trouserings be- 
fore a single pattern is missing. Fas- 
tidious folks seldom wait until the mat- 
ter of choice is narrowed down to rem- 
nants. — Swift, New Bedford, Mass. 

The Arnheim unbreakable front and 
shoulder feature cost us a " barrel of 
money " to perfect, but it's worth it in 
prestige to this great tailoring business. 
We'll build a suit with this shape-keeping 
device, give you a broad selection of 
fabrics — charge but $20. — Arnheim, New 
York, N. Y. 

We have taken out of our merchant 
tailoring stock a collection of fancy che- 
viot suitings, sufficient for the making of 
sixty-three sack suits, which we propose 
cleaning out of stock in a hurry, be- 
cause they are odd lengths and will ex- 
actly meet the wishes of a great many 
men who will appreciate the economy at 
this time. — The Wanamaker Store, New 
York, N. Y. 

Rivard, "the great tailor," is dead. Mr. 
Rivard was known as the best tailor in 
Philadelphia — a few of his customers 
were ex-President Cleveland, President 
Roosevelt and Admiral Dewey, so you 
can see he carried nothing but the finest 
cloths, composed of imported worsteds, 
cheviots, homespuns, serges, diagonals 
and dress worsteds, and worsted and 
cheviot trouserings. His executrix sold 
his stock to us at a price which enables 
us to sell them to you at half price. All 
of his old customers will do well to see 
us on this sale, as we will make these 
garments up in the best styles and use 
nothing but the finest trimmings and 
guarantee you a perfect fit. — Moran 
Bros., Philadelphia, Pa. 

Young man look around ! Be observing 
and you will discover that three-quarters 
of the well-dressed men in town are 
wearing clothes made by Boone, Fall 
River, Mass. 

Our stock of spring suitings is now 
complete. You should order your spring 
suit early to insure its being ready when 
the first warm weather comes. Every 
good dresser in Columbia should remem- 
ber that we do strictly home tailoring. 
We cut, trim and make every garment 
in our own shop. We are, therefore, pre- 
pared to give you the very best work 
and a sure fit, and the goods are of the 
highest quality to be gotten for the 
money. Our prices are as low as is con- 

MERCHANT- 



sistent with high class material and 
good workmanship. The clothes are fit- 
ted on you, and you don't have to take 
any chances on a misfit. Our guaran- 
tee covers the fit, the materials and the 
workmanship. — F. G. Mertins Co., Colum- 
bia, S. C, 

The two Eisner stores are now ready 
with their spring suitings. Of course 
you wouldn't think of buying a winter 
suit at this late day. Here are all the 
cleverest spring novelties. These we will 
make up to your order with our custom- 
ary care and skill, at prices ranging 
from $20.00 upwards. — Eisner fy Co., Los 
Angeles, Cal. 

Poorly made clothing is dear at any 
price. Well made, correctly fitting, prop- 
erly trimmed garments with an air of 
distinction peculiarly their own at our 
price is strict economy. — Kissane, Mans- 
field, O. 



The price of serge has been increasing 
rapidly and is likely to be still higher. 
We saw this coming sometime ago and 
gave our orders to the European houses 
for sufficient goods to meet our demands 
for a year. We can therefore guarantee 
the same quality goods at the same price 
which has made this our special. The 
cloth is made by the finest manufac- 
turers in the world — absolutely fast dye, 
and will wear until you are tired of it. — 
Semi-ready Tailoring, Montreal, Can. 

'Twill all be over Tuesday evening, then 
the beneficiaries of our sacrifices will 
have a long time to rejoice in the good- 
ness of their bargains, and those who have 
failed of the sale's advantages will for- 
ever regret the opportunities lost. Join 
the procession to-day and to-morrow, and 
get your overcoat, or your suit, or your 
hat, or your bath robe, or your house- 
coat, or clothes for the boy; you'll make 
money if you do, and lose money if you 
don't. — /. Schradzki, Peoria, III. 

Many a man finds himself better 
dressed and dressed more to his liking 
as a result of this sale for substantially 
reduced prices have tempted him to make 
a trial of the Parker-Bridget sort of 
clothing. — Parker, Bridget $ Co., Wash- 
ington, D. C. 

Right now is the time when people 
are buying extra pants, and you know 
the reason, it's because it's too late to 
buy a winter suit and too early for a 
spring suit, and a man's coat looks fair 
while his pants are about on a new era. 
We believe in true advertising and offer 
bargains at the right time, when the 
purchaser will appreciate the benefit 
he derives in time when needed. — Ju- 
lius Frankel $ Co., Peoria, III. 
TAILORING 



OF SELLING PHRASES 



781 



We've been thinking about you. We 
want to clothe you this season and if 
you will give us the contract we'll do 
it reasonably and we'll do it well — better, 
we believe, than it can be done else- 
where. Our store is fairly booming with 
good things Come and see what we 
have; suits, top coats, trousers and tog- 
gery galore. All as fresh as a May 
morning and at prices you'll be willing 
to pay. You can't do better, and you 
might do worse. — Spira <§• Pincus, Mo- 
bile, Ala. 

We haven't received any clothing for 
this sale that was manufactured for this 
event. We haven't marked up any gar- 
ments to a higher figure in order to sell 
them at half. Bear in mind that we are 
not offering everything at half, but that 
only suits and overcoats of which we've 
two or three of a kind are going at the 
50 per cent. rate. All children's suits 
and overcoats are included in the sale. — 
The Washington Market Clothing Co., 
Trenton, N. J. 

A summer suit should have body 
enough to be shapely and still be cool. 
That's the Arnheim way of making $20 
clothes to your special measure. Our 
new "unbreakable" coat front and shoul- 
der means shape-right and stay-right gar- 
ments. Special sale of blue, black and 
gray serges, also striped flannels — choice 
at $20.00. Style book and samples for 
the asking. — Arnheim, New York. 

If you want a fashionable new sum- 
mer suit from fabrics the most exclu- 
sive tailors are showing, here's the place. 
Full discussion may be had with us re- 
garding any or all points connected with 
our summer tailoring. We shall try to 
advise you intelligently and we are always 
determined to satisfy you, don't matter 
what pains we'll have to take. We would 
be glad to show you our fabrics and 
styles whether you wish to purchase or 
not. You would be pleased to see them 
— Vincent French, Windsor, Ont. 

Every February and every August we 
hold a clearance sale. We do it to keep 
our tailors always employed. We prefer 
to drop prices on our entire stock rather 
than drop one of the talented staff of 
tailors we have so carefully gathered 
together. But we'd drop both before 
we would let the quality of Brauer- 
Krohn tailoring drop a particle. So know 
one above all things that the cut in 
prices doesn't mean a cut in the quality 
of the tailoring — nor a cut in the qual- 
ity of the fabric — nor a cut in the qual- 
ity of the linings. — Brauer $ Krohn, Los 
Angeles, Cal. 

All we have to offer is the tailoring and 
MERCHANT 



most satisfactory price. We want to 
get in touch with you, we believe it will 
be to our mutual advantage, and we 
promise our best effort to serve you well. 
A good way to get acquainted is to call 
at our store and see what we have to 
offer you. When selecting a suit there 
is often some one besides yourself to be 
considered. Ben Franklin said: "Eat 
to suit yourself, but dress to suit others." 
We're running this store to interest the 
whole family. — Spira $ Pincus, Mobile. 

There's one thing sure! Every piece 
of material in my stock is new. Facili- 
ties better than ever. Stock more se- 
lect. Variety greater. Spring styles 
for 1903 now ready.— C. W. Deibel, 
Youngstown, O. 

"The Duke of Marlborough was the 
greatest man in Europe," said the king 
to Beau Brummel. " Perhaps so, sire, 
but his trousers were always six weeks 
out of style," replied the arbiter of 
fashion. 

The point is that many a man does 
himself an injustice by not looking the 
part nature intended him to play. Clothes 
do not make the man, but it's a fact that 
the world judges you a great deal by 
your personal appearance. A carefully 
dressed man makes a better impression 
than a carelessly dressed one. It costs 
no more to dress well than to dress 
poorly. We make a business of dress- 
ing people properly at a minimum of 
cost. To the best material we add brains. 
The result is correct dress at small 
cost. Our cutters are the best in the 
business and our material the best staple 
products of domestic and foreign looms. 
Come in and let us talk to you about 
a fall suit. — Harmon fy Lyons, Crow- 
leg, La. 

A high degree of tailoring is acknowl- 
edged by all our customers in our suits. 
We carry the best stock of gray and 
blue serges, worsteds and other fabrics 
in Western Ontario and employ only 
the best workmen. Everything is guar- 
anteed here — cloth, perfect fit and work- 
manship. Men who appreciate cool, com- 
fortable, well-made garments will find 
our turn-out most alluring and they will 
not be startled at the prices — which are 
always reasonable for first-class work. — 
Vincent French, Windsor, Ont. 

You don't give "two whoops of Hali- 
fax" why or how we can sell a suit 
for $18 made to order, with all the style 
and neatness of good tailoring that, ac- 
cording to ordinary ready-made cloth- 
ing value, is worth every cent of $22. 
All you want to know is: "Do we?" 
We do ! — Michaels, York, Pa. 
TAILORING 



782 



ADVERTISERS CYCLOPEDIA 



Just finished a great sale in the tail- 
oring department and here comes an- 
other. Better fabrics, of course; a whole 
season's accumulations of short lengths 
of fine fancy worsteds, cheviots and cas- 
simeres, such as were used in suits we 
sold at $30.00 and $35.00. Some of them 
single suit lengths — enough for but one 
suit; others sufficient for two or three 
suits. Nearly forty patterns in all ready 
for the early comers' choice. Suits will 
be made and finished in standard man- 
ner — as they would be if you were pay- 
ing full regular prices. Coats single or 
double breasted, lined with alpaca. In 
annual sales of this character early choice 
of the assortment of patterns is most 
pleasing. — Macy's, New York. 

Why be a ready-made man when we 
can build a suit to your measure for the 
same price? The fact that we make suits 
at popular prices does not detract from 
our workmanship and style of fitting. 
We keep in pace with the styles just the 
same as high priced tailors. — Plymouth 
Bock, Memphis, Tenn. 

Our overcoats and suits talk as elo- 
quently, although without life, as the 
most gifted salesmen could speak for 
them. They appeal with telling effect to 
economical men who want to wear fine 
custom made clothes at almost " ready 
made " prices. The beauty of the fab- 
rics, the excellence of the workmanship 
and the richness of the trimmings, all 
bear silent testimony of the superlative 
excellence that wins favor with well 
dressed men every time. — /. Schradzki, 
Peoria, III. 

I have something to say to you that 
will interest you. Do you know that I 
am making the swellest garments for 
gentlemen ever turned out by an Indian- 
apolis tailor? Have you noticed them on 
the street? They have a different hang 
and style from the ordinary. Come and 
see me for your fall suit or overcoat. 
I want to make them for you and can 
please you. — Frank Davey, Indianapolis. 

It takes expert tailoring and cutting 
to mold suits to fit young men as they 
want to be fitted nowadays. There must 
be lots of snappy style, and the fit must 
be perfection. All this our tailors have 
accomplished in our young men's suits 
this season. — Meigs § Co., New Haven. 

When you want to build a house you 
employ an architect. You prefer to 
build your own house according to your 
own ideas. It's the same with clothing. 
Buying ready-mades is like buying a 
house not built to suit your particular 
needs. We are clothing " architects," 
and if you want a suit to fit you we'll 

MERCHANT- 



build it and guarantee satisfaction. — 
Adam Steip, Jersey City, N. J. 

Our custom-made clothing for men is 
the result of years of experience in mak- 
ing clothing for men, to which is added 
your personal equation. So that you get 
the sort of clothing that has satisfied 
hundreds of men, as to materials, cut 
and style; and you have the assurance 
that our sum total of experience has been 
brought to bear on making this particu- 
lar suit for you. — Graves, Cox $• Co., 
Lexington, Ky. 

Not considering the two months yet to 
wear wash suits — at half price, don't you 
think it would be a good investment 
to buy the boys' 1904 supply now? Fab- 
rics and the making couldn't be im- 
proved upon — and styles will be about 
the same. 

Sailor and Russian blouses, made of 
blue and pink chambray, white duck 
and white pique, blue and tan linen and 
striped galatea, plain and trimmed, to 
select from. Buy now and save like this. 
— M. R. Emmons Co., Atlanta, Ga. 

You want a tailor-made suit ? 

Think a bit. 

Suppose we take a piece of cloth — see 
for yourself that it's a fine woolen — sup- 
pose we design this to your special or- 
der, give it that air of style you can't 
help appreciating. Suppose we fit you 
with better effect than any tailor ever 
did before; suppose we do this and 
charge you exactly what the goods cost 
at wholesale plus exactly what it costs 
for the making. 

Suppose such a suit nets you $22.50 
and your friends inventory the value at 
$35.00— is that worth hurrying for?— 
F. B. Silverwood, Los Angeles, Cal. 

There are a good many new ideas con- 
nected with high class clothes construc- 
tion this season, and we utilize them 
i all in our work. Whatever helps to im- 
prove the appearance of a suit or an 
overcoat, that means we employ, to the 
benefit of our patrons and our own sat- 
isfaction — the satisfaction of knowing 
that we excel in every detail. — L. Bern- 
heimer, Spokane, Wash. 

Nothing better in high-grade, artistic 
tailoring than the tailoring work done 
by Mertz's experts. Every garment is 
an epitome of quality and style — every 
garment shows the limit of thorough 
workmanship and artistic finish. You're 
absolutely certain of getting the best and 
most satisfactory tailoring when you 
place an order with Mertz, because Mertz 
guarantees satisfaction to every cus- 
tomer. — Mertz § Mertz Co., Washington. 
TAILORING 



OF SELLING PHRASES 



783 



A faultless fit assured if you step in 
here. I make suits, pants, coats for men 
and young men. I have some mighty 
fine samples of light summer suitings. 
They can be made up in any of the late 
styles and made to fit you and to 
please you. I do repairing and press- 
ing, too. Step in. — Peter Pickton, Far- 
go, N. D. 

Hard work does the business. That's 
the secret of our success in tailoring — 
no sweat-shop work in ours. Our cut- 
ting and fitting follow the best of mod- 
ern methods, the fabrics are of fine 
quality, and skilled artisans make them 
up stylishly and well. Garments of our 
making hold their shape indefinitely. — 
Napoleon J. Boy, Tailor, San Diego. 

The vital part of " fit-reform " tailor- 
ing is what you don't see. It's the 
part you don't see that make the part 
you do see worth seeing. The fine hair 
cloth and shrunken canvas — the patient 
molding of shoulders, collars and lapels 
by hand — don't show in the finished gar- 
ments. But they tell in the wear and 
fit of " fit-reform " clothes. Tweeds, 
homespuns, serges and flannels. — Fit-Re- 
form, Toronto, Can. 

Bernhermer suits are entirely different 
from any other made-to-measure suits. 
They're better. A suit made by Bern- 
heimer for $20 is better than you can 
get made anywhere else for $30. That's 
because we give you the benefit of what 
we save by buying in large lots direct 
from the mills. And because we put 
more style, and fit, and better workman- 
ship in our suits than others put in 
theirs. — L. Bernheimer, Spokane, Wash. 

Our custom tailoring meets the wishes 
of several hundred careful and well- 
dressed men. They come back to us 
season after season, because their clothes 
look right and feel right. If you will 
let us take your measure now — to-mor- 
row — you will thank us a little later 
for this reminder when the warm and 
pleasant days come and your suit is 
ready. We have a remarkable collec- 
tion of woolens of all kinds to select 
from. — F. W. Brandt, Binghamton. 

Our custom tailoring organization 
meets the wishes of hundreds of men 
particular about the fit and character 
of their clothing, but who do not wish 
to be extravagant in the prices they 
pay for good work. Wanamaker tail- 
oring is done by expert craftsmen. Every 
detail of measurements, cutting, fitting 
and finishing of the clothing is done with 
care and skill. Every season we give 
splendid satisfaction to an ever increas- 
ing number of men, who are particularly 

MERCHANT. 



gratified with the low prices charged. For 
the making of men's double-breasted 
frock coats and waistcoats we are now 
showing a very fine quality of black 
thibet, which we make to your measure- 
ment, lined with Skinner's pure dye silk, 
for $35. Fit and satisfaction guaranteed, 
of course. We are also making stylish 
English cutaway suits to order, from a 
variety of attractive materials, at $27 
to $42. We have a very fine collection 
of neat gray striped worsted trouserings, 
which we make to order, at $6.50 to $15. 
— John Wanamaker, New York. 

No better fabrics ever met a tailor's 
shears than the elegant and exclusive 
suitings we have selected for the fall 
and winter seasons. — Fleteher's, Kenton. 

What makes your tailor worry? Say 
Smith & Ennis to a tailor and watch 
his face redden. You might as well throw 
$10 or $15 into the ocean as to pay a 
tailor's profit when no tailor can fit you 
or please you better than Smith & En- 
nis' famous New York clothing. You 
would not find well dressed men who 
could well afford to pay any kind of a 
big price wearing Smith & Ennis cloth- 
ing if it wasn't that Smith & Ennis 
clothing is nobbier, smarter and more 
exclusive than any tailor's productions. 
— Smith $* Ennis, Los Angeles, Cal. 

Our custom tailoring is in a class by 
itself. It took us some time to get 
our tailoring store up to the present 
standard, but our past hopes have been 
realized and to-day we have a tailoring 
store without a peer. Many of Brook- 
lyn's most particular men have already 
ordered their autumn and winter cloth- 
ing — the best work takes time. It's not 
too early to think of the future. But a 
word to those who have never tried the 
Loeser tailoring. Let us make you a 
suit, if you are not satisfied with the 
workmanship or material you do not 
have to pay for it. Get acquainted with 
our tailoring store and it will be an 
agreeable acquaintance not soon forgot- 
ten. — Loeser's, Brooklyn, N. Y. 

Right clever tailormen have we in our 
shops — as clever as ever threaded a 
needle. Their time and talent are spent 
in tailoring to-measure suits of the very 
highest grade. So far as they are con- 
cerned, the season is at an end. Rather 
than have it be the parting of the ways, 
we present this special offer. — Saks <$f 
Co., New York. 

Building smart, high class suits at a 
reasonable price — showing the choicest 
fabrics — the right treatment of every 
patron — you're invited to make an in- 
spection.—/. D. Smith, Columbus, O. 
TAILORING 



784 



ADVERTISERS CYCLOPEDIA 



Tailors to the masses. — The United 
Woolen Mills Co., Parkersburg, W. Va. 

You are not required to pay a big 
price for having your suit of clothes 
made to order. For $15 we will make 
you a handsome, true fitting suit of 
clothes. We are prepared to do high- 
class tailoring, and that's the only kind 
we do. — The Pittsburg Tailoring Co., 
Pittsburg, Pa. 

A fool and his money are soon parted. 
That's how the makers of cheap, ready- 
made clothing manage to exist. If you 
are sensible, you know that clothing made 
to order is cheapest in the end. No 
tailor in this town — or anywhere else — 
makes better clothing than we turn out. 
Don't be a fool. Come to us and be 
well-dressed. — Adam Steip, Jersey City. 

What gives a suit its chief attraction? 
Style, isn't it? Will the same style 
that looks well on the stout man look 
equally well on the slender fellow? Not 
much. Ready-made suits are cut in the 
same style, and vary simply in propor- 
tion. Every Silverwood suit is studied 
out, and built according to the propor- 
tions, the figure and the general char- 
acteristics of each individual. And 
there's no " hold-up " about the price. — 
F. B. Silverwood, Los Angeles, Cat. 

Spring suitings are ready! May we 
have the pleasure of showing you our 
new spring fashion plates and our swag- 
ger new spring suitings? There's no 
obligation to buy — we simply want you 
to get acquainted with the smartest and 
prettiest line of English, Scotch and 
American woolens ever shown in Wash- 
ington. Many are leaving their orders 
now — for, after all, its only a matter of 
a few weeks when you'll want that spring 
suit to wear. — George E. Hebbard, Wash" 
ington, D. C. 

It's a hard come-down when a man 
begins to find his ready-made suit isn't 
what he expected — isn't a tailor's fit — ■ 
isn't a tailor's cloth — isn't a tailor's 
style. If good tailoring were costly, 
there y d be an excuse for taking a suit 
from some clothier's counter. But who 
can pass by these clever materials, so 
well tailored up that they keep a man 
well dressed months after the " ready- 
made" has been passed over to charity. 
— F. B. Silverwood, Los Angeles, Cal. 

Fall fabrics are now ready for the 
inspection of all who from taste and 
inclination desire that perfection of 
style and quality of gentlemanly refine- 
ment in the make of their autumn clothes. 
To the elegance imparted by a superb 
line of fabrics we add the skill of the 
master tailor, resulting in the produc- 

MERCHANT- 



tion of garments of surpassing beauty 
in cut, fit and finish. — Yontz $ E bright, 
Columbus, O. 

Come in and look over the stock. It 
is not necessary to leave an order. No 
one will ask you to do so, but the goods 
will exert a very strong pressure. This 
is a very well selected stock of very 
handsome goods of reasonable weights 
and stylish designs. Under the skill- 
ful hands of our expert tailors these 
goods are made up into perfect fitting, 
dressy and high class suits or overcoats. 
— Burwick, Worcester, Mass. 

Bully ! Best thing ever happened. Ad- 
vertised 42 of our own make suits last 
week right here in this same spot, and 
we sold them all on Monday and Tues- 
day. Who says Denver people don't 
know a good thing when they cee it? 
Kept our tailors busy for the past week 
making up another batch for stock. 
Same suits we make to order for $20, 
$25, $30 and $35. Better get acquainted 
and save five, ten or fifteen dollars. — 
Schradsky, Denison, Col. 

If you took 500 tailor shops and emp- 
tied all their woolens into one building, 
you wouldn't find a greater choice than 
we will give you. Our stock is larger 
than many wholesale houses carry, but 
the limited number of yards in each pat- 
tern make it possible for us to produce 
garments just as distinctive and exclu- 
sive as the highest charging " restric- 
tive " tailors. $20 buys a suit with a 
$40 pedigree. Samples and fashion 
plates upon request. — Arnheim, New 
York, N. Y. 

Our trouser-tailors put their whole 
hearts into the one thing for which 
their special ability is best fitted — the 
making of trousers. They are engaged 
by us just because of their expertness 
in that direction, a fact which explains 
the superiority of Morse-made trousers 
in every detail. — Leopold Morse fy Co., 
Boston, Mass. 

If you want the properest clothes, 
you'll make " here " your choosing place. 
We show a hundred patterns and weaves 
where other tailors show you one. In 
short, you choose from the largest va- 
riety of clothes ever found under any 
one roof. $20 will buy a suit tailored 
to your measure and styled to the min- 
ute — $40 would be nearer its worth. Let 
us mail you samples and style book. — 
Arnheim, New York, N. Y. 

If we hadn't especially prepared for 
the heavy invasion customary with us 
our stock would suggest the jam pantry 
after an official visit of the " young hope- 
ful." — Brokaw Bros., New York City. 
TAILORING 



OF SELLING PHRASES 



785 



"Take my advice, old man! If you 
want to look dressed ' up to the handle ' 
— not over-dressed, mind you — see that 
John McLeod & Co. does your tailoring." 
Sage advice to the man of business or 
society whose appearance is of any mo- 
ment to him. We can but repeat: For 
good garments, fashionably cut and 
made, see John McLeod $ Co., Charlotte- 
town, P. E. I. 

Need trousers? Perhaps you don't 
need a whole suit — coat and vest very 
good but the trousers show wear — you 
could use an extra pair. Lots of men 
just that way. I can remedy that for 
you as I have done for so many others. 
Come and see my new trouserings. Let 
me show you something stylish at a 
moderate cost. — Connor, Goshen, Ind. 

Wabbly legs are the only kind we don't 
fit. We could fit them but we don't 
want to. If you want us to fix you up 
with a pair of handsome legs bring 
them in when they are steady. — Grand 
Pants Co., Rochester, N. Y. 

Quick delivery when you need it — and 
no sacrifice of fit or style. After all, 
the fit is the thing, and that we guar- 
antee. Dissatisfied? Then no pay; that 
is the Loftus way — every day. — Loftus 
$ Co., New York. 

Our custom tailoring organization de- 
serves your attention to-day, if you have 
in mind the buying of a new Prince Al- 
bert coat and waistcoat. In the first 
place we guarantee a perfect fit and 
thorough satisfaction with your garment. 
We will give you such work as you 
would pay a very much higher price 
for to any other tailor who will do equal 
work. — Wanamaker, New York, N. Y. 

Yes, we certainly astonished the men- 
folks with our unparalleled offer of a 
nobby, up-to-date two-piece outing suit. 
When we saw that these suits were in 
such demand we looked around for 
others. We were lucky! Came across a 
well-known maker who gave us his en- 
tire sample line at less than the cost of 
material. Better suits for the money 
have never been offered. — Lit Bros., Phil- 
adelphia, Pa. 

In a big clothing stock like ours, do- 
ing such a large business, men's suits 
will get resolved into their separate 
parts. We'll sell the coat and vest, may- 
hap, and keep the trousers; or the 
trousers run away and leave the coats. 
Hence, every so often we have a round- 
up of all these waifs and strays, and 
clear them out at a low price. Such 
an event occurs to-day, and the luck's 
yours, if you find the size and style you 
want. — Wanamaker, New York, N. Y. 

MERCHANT 



No matter what you may want in 
the way of stylish clothing for men or 
young men count on finding it here at 
half regular price. — Strawbridge <$; Cloth- 
ier, Philadelphia, Pa. 

We guarantee every garment we make 
to fit perfectly. We show a great va- 
riety of exclusive patterns. We make 
all our garments in our own shop. We 
give you one, two or three try-ons to in- 
sure a perfect fit. No man too hard 
for us to fit. We have expert designers 
and expert tailors, and the only differ- 
ence between a suit or overcoat made by 
us and the high-priced tailors is the 
price. — English Woolen Co., Indianapo- 
lis, Ind. 

Years of experience in the designing 
and making of apparel for men quali- 
fies us to produce absolutely the best 
results. — /. Schefer, Binghamton, N. Y„ 

We make hundreds of dress suits every 
season, and our cutters and tailors are 
familiar with the different tasks of pro- 
ducing the kind of dress garments that, 
satisfy. All orders are subject to our 
guarantee of good workmanship and ex- 
act fit. If our tailoring should fail to 
toe the mark of excellence we set for 
it, we'd rather make new garments than 
allow you to take the clothes and be 
dissatisfied with any detail of their mak- 
ing. — Kalin Bros., Indianapolis, Ind. 

When we deliver your garment to you 
we feel satisfied that it's correct in 
every detail. If it were not it wouldn't 
be yours for we would not allow you to 
take it. Oftentimes a customer thinks 
a garment is right when it's not. Other 
times he thinks it's wrong when it's right. 
Our staff of employes have strict or- 
ders to satisfy themselves as well as 
the customers that their garment is per- 
fect. By carrying out these methods we 
continue to do business with the same 
patrons season after season. Right now 
is the time to order your spring and 
summer suit or top-coat, and we should 
be the ones to make it. Any style or 
pattern goods you desire made to or- 
der as you want it for fifteen dollars. — 
The American Tailors, Columbus, O. 

Suits to measure. Quality and low 
prices. These are the two essential prin- 
ciples which are making our custom de- 
partment so successful. Materials all 
'wool. Patterns most exclusive. Fit guar- 
anteed. — Henry Esders, New York, N. Y. 

The best everywhere soon gets to the 
top. Our certainty of this gives added 
diligence and care to every garment we 
make. And when the best keeps up to 
its possibilities it stays there.— 8. M. 
Wanamaker, Philadelphia, Pa. 
■TAILORING 



786 



ADVERTISERS CYCLOPEDIA 



Hard work does the business. That's 
the secret of our success in tailoring — 
no sweat-shop work in ours. Our cut- 
ting and fitting follow the best of mod- 
ern methods, the fabrics are of fine qual- 
ity, and skilled artisans make them up 
stylishly and well. Garments of our 
making hold their shape indefinitely. — 
Napoleon J. Roy, San Diego, Cal. 

A good suit is know by the shape it 
keeps. Arnheim clothes stay right out- 
side, because they're properly " stayed " 
inside. They're hand made and well 
made. The price is $20. The cloth— 
the making — the fit and the fashioning 
won't differ from usual $40 clothes of 
other good merchant tailors. Send us 
word and we'll send you samples. — Arn- 
heim, New York. 

There's individuality about clothes 
made by The American Tailors. The 
reason is that our competent cutters ex- 
ercise care in cutting each garment, re- 
membering the particulars of the cus- 
tomer. There's pleasure in wearing a 
well tailored garment because there's 
comfort in it. That's why a made-to- 
measure garment stands out so distinc- 
tively by the side of a ready-made one 
which has been cut to a regular size and 
all men have some individual peculiarity 
of form. In this tailor shop you can 
select any of over 500 distinct patterns 
and have it made in a suit or top-coat, 
the exact way you want it for fifteen 
dollars. — The American Tailors, Colum- 
bus, O. 

It's one of the sights of New York — 
this Arnheim Tailory. Six full double 
floors devoted exclusively to the making 
of clothes to individual orders. You 
can see every step of the making, from 
the marking out of the cloth to the final 
touch of the pressing iron. You can see 
how we transform $40.00 worth of good 
tailoring — good style and good cloths — 
into $20 suits. A front and shoulder 
that always keeps its graceful and swag- 
ger shape, is the " Arnheim Unbreak- 
able." Samples are yours for the ask- 
ing. — Arnheim, New York. 

Trousers made to order for $7.00 and 
upwards. A well-fasnioned pair of 
trousers is one of the difficult things to 
obtain outside the good tailor's. 
"Brandt's Custom Trousers" are smartly 
built — have that comfortable feeling, 
clever air and right hang to them be- 
cause they are made by specialists. — F. 
, W. Brandt, Binghamton, N. Y. 

One thing you get at Wanamaker's 
which assures you of a perfect-fitting 
suit, that is, the " try-on " after the suit 
is basted together, so that we can go 

MERCHANT. 



over it carefully and get it to fit you in 
the most faultless manner; then after 
the suit is entirely finished, we try it on 
again and have it thoroughly inspected, 
and if there is anything that can be 
made better we make further altera- 
tions. You are perfectly suited with 
the suit and its fit before it is sent 
home. — Wanamaker, New York, N. Y. 

This is one of the few tailor shops 
where the artist drafts every individual 
pattern. It takes longer and it costs 
more, but it produces perfectly fitting 
garments. If you are not entirely 
pleased with the set and cut of the suit 
or top-coat, don't take it. — Arnheim, 
New York. 

You won't hear of a better tailoring 
offer this season. The line of home- 
spuns is well worth specializing. All 
the effects are exclusive with Mertz. 
Needless to say the tailoring work will 
be the best that experts can do. Fit and 
satisfaction guaranteed. — Mertz $ Mertz 
Co., Washington, D. C. 

The greatest kicker on earth is sup- 
posed to be the mule, but we know some 
men that could give that animal points. 
They bought " ready-to-wear " clothes 
and learned afterward that our prices 
for apparel made to measure was not 
one cent higher. — Bolles, The Tailor, 
Bloomington, III. 

A spring suit, overcoat or Prince Al- 
bert coat and vest to your measure for 
$11.99. A 12-day offer. Get your or- 
der in early, for we shall sell thousands 
at this sale — and you will want yours 
in time for Easter. Hundreds of ele- 
gant woolens have been selected for this 
great event, and the "particular" man 
will find dozens of patterns to his taste 
among them. Eleven dollars and ninety- 
nine cents is a mighty small price for a 
stylishly cut and properly finished man's 
spring suit, but we can compass it. Re- 
member, if your purchase doesn't please 
you when finished you can have your 
money back. — Ehrich Bros., New York. 

Our two establishments are busy these 
days making suits for the best dressed 
men in Los Angeles. Our cutters un- 
derstand the art of building suits that 
not only fit, but more than that — Eisner 
suits have a certain style and snap, 
characteristic of the best Eastern tail- 
oring. — Eisner $ Co., Los Angeles, Cal 

Lend me your ear. You can pay $50 
for a $40 suit of clothes if you want to, 
but you can't get a better fit or better 
workmanship, go where you may. Be 
alive to your own interest and leave 
your measure for that new spring suit 
or overcoat with Bloomet, Bloomington. 
TAILORING 



OF SELLING PHRASES 



787 



We have gathered the newest things 
in patterns and materials, and will 
make them up in the latest style. As to 
fit and finish, we guarantee our work, 
though the prices may seem low. — Henry 
Esders, New York, N. Y. 

It is quite easy to get a ready-made 
suit that looks well at first, but fine 
tailor-made on the inside, to your spe- 
cial form, is what counts in the long 
run. Perfect tailoring means honest 
work all the way through, whether it is 
in sight or not. — Scotch Woolen Mills 
Co., Scranton, Pa. 

Good tailoring is not enough. If a 
tailor can't give you your clothes when 
you want them, where's the good of his 
tailoring? Promptness requires system. 
Our system gives you the kind of 
clothes you want promptly at the time 
you want them. — Miner $• Jacobs, Lex- 
ington, Ky. 

Is there anything like a crisp, cool 
spring morning to whip the color to one's 
cheek and set one's pulses tingling? Is 
there anything like the consciousness of 
wearing well-cut clothes to lend a poise 
to shoulders and a tilt to the chin? My 
spring suits are attuned to the season 
— soft grays, winsome blues, sprightly 
plaids, indeterminate checks as grave 
as you wish, as gay as you like. But 
grave or gay be the pattern, style crowns 
each suit as sunshine crowns a spring 
morning. — Vincent, New York. 

Well dressed men. — The best dressed 
men in Lexington say that the fit and 
finish of our custom made clothes is 
superb. This season's fabrics are thor- 
oughly up to our standard, and we are 
ready to take your order. We know 
that every bit of material that goes 
into these clothes is the best, and the 
prices are consistent with the grade of 
work and satisfactory service. — Graves, 
Cox fy Co., Lexington, Ky. 

The Wanamaker tailoring organization 
very happily combines good style, high- 
class workmanship and popular prices. 
Every day we are pleasing men who are 
particular in their requirements for well- 
fitting clothes. We are showing fab- 
rics as handsome as the market affords. 
Fit and satisfaction are guaranteed; 
and yet prices seem to be only a small 
advance over the cost of ready-made 
clothing. And that is our policy, just 
the additional cost of the special ser- 
vice rendered. No fancy charge because 
the man requires individual attention. 
This spring we have the handsomest 
showing of fancy cheviots and worsteds 
that we have ever presented. We make 
double or single breasted sack suits for 

MERCHANT. 



business wear of fancy cheviot or wor- 
sted, at $25. — Wanamaker's, New York. 

Custom tailoring for the average man. 
Price and pretension go hand in hand, 
in the matter of tailoring. The exclu- 
sive tailor makes you pay for his "swell- 
ness," his location, his name, as well 
as for his good materials, style and 
tailoring. In paying our prices, you 
pay simply for what you put on your 
back — cloth, all-wool, in the latest, best 
patterns, correct fit, attained by careful 
cutting; style, put into your clothes by 
the best tailors we can get. And you 
can gauge the saving to your pocket by 
these prices on suits that you'll be proud 
to wear. — The Wanamaker Store, New 
York. 

If we have never made clothes for you, 
now is a good time to begin. Any one 
can buy canvas, oil, paint and make a 
picture, but what kind of a picture will 
it be unless the right man paints it? 
Any one can buy cloth, thread, buttons 
and make a coat, but what kind of a 
coat will it be unless the right man 
makes it. We employ only the best of 
tailoring artists in the making of our 
garments — that's the reason we make the 
best clothes obtainable for the price. 
We have every reason to be exceedingly 
proud of our offerings in spring woolens 
— the line stands as a testimony to the 
expertness of our buyers. These we make 
up with all the style, dash and wearing 
qualities of garments that cost twice 
the money. — Scotch Woolen Mills Co., 
Youngstown, O. 

The " Arnheim unbreakable " front and 
shoulder wasn't perfected in a day — we 
have known the urgent need of it ever 
since light weight cloths were used. We 
will make a critically correct two-piece 
suit to order from serges, cheviots, flan- 
nels or any other summer fabric, for 
$17. — Arnheim, New York, N. Y. 

Patience is a necessary ingredient of 
tailoring genius when it is exercised in 
the creation of tropical worsted gar- 
ments. That is why so few tailors of- 
fer suits of this fabric. They realize 
that a little tailoring knowledge is a 
dangerous thing; that it requires a mas- 
ter craftsman to design a suit which 
weighs about nine ounces to the yard so 
that it will exhibit all the ear marks of 
a garment made to order. Our variety 
of tropical worsted suits is without a gap, 
— Saks $• Co., New York. 

Hot weather is making things hum in 
the tailoring department. Cool summer 
suits, fitted to fit right, styled right, 
priced right. — F. B. Silverwood, Los An- 
geles, Cal. 
TAILORING 



788 



ADVERTISERS CYCLOPEDIA 



There is so much satisfaction in a 
Scotch Woolen Company tailored suit or 
overcoat. You feel well dressed. You 
feel safe. You know that the Scotch 
Woolen Co.'s guarantee is behind their 
clothes just the same as the govern- 
ment guarantees its bonds. We take a 
pride in making clothes that satisfy not 
only yourself but satisfy your friends. 
If your friends jolly you about your 
clothes, come in and get acquainted 
with us; we have goods that will not 
only please your eye, but you can af- 
ford to buy them. — Scotch Woolen Co. 

Things aren't always what they seem. 
Many a suit that cost enough to be gold 
lined looks like a cloudy morning after 
a month's wear. 

We're not much on making promises, 
but we do say this about our tailoring, 
that if it isn't satisfactory, if it doesn't 
fit, if it isn't fully up to your highest 
expectations — don't take it. It's ours. 
— F. B. Silverwood, Los Angeles, Cal. 

Well cut clothes give personality to 
the wearer. Don't sink your individual- 
ity in ill-cut garments which cost as 
much as the best, when I can make you 
a suit which suits you, at a price to suit 
you, cut in the latest style, and fitting 
well. — John Henderson, Christchurch. 

Trousers to order. Men's trousers are 
always a vital part of their wardrobe. 
An extra pair is always desirable. A 
new pair also acts as a powerful tonic in 
building up the run down, tired appear- 
ance of an old suit. — Nicoll, Tailor, Des 
Moines, la. 

Sack coats are growing a bit this win- 
ter. Much more length to 'em. Chunk- 
ier, square cornered lapels, too. You 
can have a suit or overcoat made up in 
the new way with $40 worth of art in 
the tailoring, from that special line of 
blacks and blues, plain, fancy and over- 
plaid worsted cheviots for $20. — Arn- 
heim, New York, N. Y. 

The least that I claim for them is that 
they fit — a suit without fit is like soup 
without salt, flat to the taste. They 
have style, too. I can't describe it be- 
cause it is made up of elements that 
baffle the pen but are caught by the 
eye. — Vincent, New York, N. Y. 

Fortunate merchant tailor who aver- 
ages to fit his customers as well as we 
fit ours. — George Kelly, Philadelphia. 

To-measure apparel for men. The 
cleverest tailoring talent to be found 
anywhere spends its efforts in this city. 
Nor is there a dearth of it. But the 
average man finds eighty or a hundred 
dollars for a suit or coat just beyond 
his purse limit. He is left to the me- 

MERCHANT 



diocre tailor, whose creative bump is 
sadly deficient. His efforts find expres- 
sion in garments that are inferior to 
those which we provide ready-for-ser- 
vice. Yet he has the effrontery to ask 
from forty to fifty dollars for them. 
Here and there you will find a tailor who 
asks but a modest price for apparel 
which is almost as good as the best. 
The organization of our merchant tail- 
oring shop is on that basis. It is de- 
voted to that class of apparel in which 
the most critical men find their ideas 
and tastes expressed. The craftsmen 
know every little trick and knack which 
tends towards individualizing apparel 
for men, whether it be in cutting, or 
fashioning. May we demonstrate it to 
you? It will cost you from thirty-five 
to fifty-five dollars. You will never re- 
gret the experiment. — Saks $ Company, 
Neio York. 

Trousers 99 cents a leg to order. The 
time limit on these trouserings will ex- 
pire in a few days. The end is in sight. 
This sale gets shorter as the days grow 
longer. A little while and this snap 
escapes you. Good clothes do more than 
dress a man; they make life easier and 
pleasanter. — Scotch Woolen Mills Co., 
Scranton, Pa. 

Under our new system of measure- 
ment tailoring becomes a luxury indeed. 
No need to come back after you've 
placed the order. When the suit is fin- 
ished it is sent home and will fit with- 
out the necessity of trying on or al- 
teration — not that we won't be pleased 
to try ori if you can spare the time. — 
Arnheim, New York, N. Y. 

"Do we turn out our own suits? Yes, 
sir, custom made on the premises. And 
when the man who buys one turns out 
in it, he turns out in appearance a very 
different man from what he was be- 
fore, because the clothes fit him, sir, fit 
him to a dot, and make him look so 
' highly respectable,' sir. Just let us take 
your measure, and when you wear the 
suit a smile of appreciation and sat- 
isfaction will turn out on your wife's 
face." — Kahn Tailoring Co., Indian- 
apolis, Ind. 

Evening apparel for men. Every 
fastidious man instantly observes in the 
grace of outline and beauty of finish of 
our evening garments the skill of the 
master designer. Evening dress calls 
not only for the highest skill in concep- 
tion of style, but the greatest possible 
care in finish. In presenting our gar- 
ments we do so knowing that the most 
critical man is bound to become en- 
thused—as all are in perfect taste. — The 
B. $ M., Peoria, III. 
TAILORING 



OF SELLING PHRASES 



'89 



MILLINERY 



When September breezes blow 

O'er the landscape's pleasant miles, 
Maidens chatter in a row 
Of the coming winter styles. 

— Chicago News. 
± ± ± 

Jennie — Come and sit in my pew this morning. 
Anna — I can't. My hat isn't trimmed for that side of 
the church. — Life. 

± ± ± 

First Nighter — The man who writes the dramatic criti- 
cisms for your paper does not know a, good play from a 
bad one. 

Editor — I know it, but what can we do? He is the only 
man on the staff who is tall enough to see over the bonnets. 
— New York Weekly. 

± ± ± 

The new poke bonnet that she wears 

May not, in fact, adorn 'er. 
But quite awhile ere she appears, 
It gives us warning of the dear's 

Approach around the corner. 



With a touch of the exquisite in every 
line. An indefinable grace and beauty so 
characteristic of the May millinery. In 
the French section we will display per- 
fect dreams in dress hats, in black, white 
and blue, with ostrich and flower trim- 
ming. — The May Co., St. Louis, Mo. 

Our immense and vast interests in the 
millinery world give us exceptionable ad- 
vantages in the buying of the choicest 
merchandise. Being wholesalers as well 
as retailers, we not alone get first choice 
of the newest and best ideas, but we get 
them for less than many concerns pay. 
We also get control of more styles than 
anyone else, thereby having more exclu- 
sive patterns to show. AVith our facili- 
ties and advantages, it is an easy task for 
you to buy your millinery here. — R. Bal- 
lerstein Q Co., Hartford, Conn. 

Seashore and mountain hats. — Their 
very simplicity and daintiness make them 
all the harder to picture to you — fair- 
est way is to see them in brilliant dis- 
play through the main floor millinery 
store to-morrow. There is a spice of 
novelty and smartness in every single 
hat, the crispness which shows them the 
cleverest work of the most original de- 
signers. — Abraham $ Straus, Brooklyn. 

Stylish millinery for misses. — In the 
whole range of millinery there are no 

MILL 



prettier conceptions than those design- 
ed for the school girl and the miss just 
entering upon womanhood. The bright 
colors of the trimming, and the large 
roll brims are exceptionally pleasing in 
youthful headwear; and Hamburger's is 
the only store to see them in greatest 
variety. — Hamburger's, Los Angeles, Cal. 

A magnificent assemblage of unusu- 
ally beautiful trimmed hats, American 
and imported models, and the creations 
of our own workroom. The collection, 
as a whole shows a distinctive beauty 
and originality that will not fail to de- 
light the most discriminating feminine 
taste. And many other items that go to 
make up the sum total of my lady's ap- 
parel are on exhibition, sharing with the 
millinery magnificence in the bold bid 
for the »admiration you are certain to 
accord them all. — C. Franke fy Sons, Bal- 
timore, Md. 

A new line of these pretty duck hats 
will greet you when you come to our 
millinery department to-morrow, hats 
that are so popular for this season of 
the year. You will find nearly every 
shape known to millinery world. Some 
are trimmed with velvet band and bow 
and edged with velvet of the same 
color; also trimmed with ornaments. — 
Jones Dry Goods Co., Kansas City, Mo. 
NERY 



790 



ADVERTISERS CYCLOPEDIA 



A glimpse of the new fall millinery. — 
Walking Hats and smart Turbans — came 
Friday; more are being unpacked as 
this is being written, but too late to get 
into the columns of the Sunday paper. 
Yet by Monday there's sure to be a stun- 
ning show ready, and the women who 
delight to be first will enjoy this exhibi- 
tion. We count it no small part of the 
pleasure of store keeping to be able to 
invite the city's hundreds of visitors to 
view this first show of beautiful hats for 
fall. — Stone, Fischer $■ Lane, Tacoma. 

Nobby felts for fall.— The discord be- 
tween the calendar and the weather 
bring a wonderful demand for autumn 
street hats. The decidedly correct 
styles are flat and saucer shape felts 
and are shown in white, castor, gray, red, 
new coronation, blue, green, etc. The 
trimmings used are white or colored 
drapes, pompons and parrots. From 
the great variety of handsome styles 
now shown in our millinery section, the 
most fastidious customers hav£ no 
trouble in being perfectly pleased. The 
prices are as pleasing as the styles and 
gradually range for all purses. — Man- 
delbaum's, Des Moines, la. 

Had the weather been clear yesterday 
we believe the Green Millinery Salon 
would have been clear, too. It isn't every 
day a woman can pick up such artis- 
tic summer hats for a third less than 
usual. — Wanamaker's, Neio York. 

Just for the present and early fall 
wear. They are made of shirred Jap 
Silk and trimmed with cluster of wings 
— very light and serviceable. This is 
the greatest trimmed hat bargain of the 
season, and they are sure to be snapped 
up quickly, so we advise you to be on 
hand early. — Adams Dry Goods Co., 
New York. 

Here to-day, gone to-morrow — that will 
probably be the story of these stylish 
Trimmed Hats. Pity we haven't room 
to tell about all the other good things ! 
But come and see them to-morrow. — 
Strawbridge <§• Clothier, Philadelphia, Pa. 

It isn't necessarily costly to own a 
smart, up-to-date autumn hat. Thurs- 
day's offerings give a maximum of style 
and value at a minimum of cost. Don't 
miss them if you wish an inexpensive 
hat. — Minneapolis Dry Goods Co., Min- 
neapolis, Minn. 

Our trimmed hats this year have been 
a most pronounced success. They are 
the biggest values ever offered. The 
facts are we have never used so much 
care, thought and energy in the trimmed 
hat business, and the result is an aggre- 
gation of hats such as has never before 

MILL 



been seen in a millinery house. — Lit 
Bros., Philadelphia, Pa. 

New felt hats. — Pretty — yes, more than 
that. These new felt hats have an air 
of graceful becomingness that is miss- 
ing in so much headwear. — Hockchild, 
Kohn $ Co., Baltimore, Md. 

Fall fashions in millinery. — Months of 
intelligent and careful planning brings 
the world's millinery products to our 
store ready for your choosing. Our 
preparation days are nearly ended — 
yours are just beginning. Women who 
are getting ready for their fall millinery 
will find the Wonder very interesting 
from now on as the new and authorita- 
tive styles are shown here first. The 
showing of street and walking hats, dress 
shapes, imported pattern hats, domestic 
models and the novelties in trimmings are 
so abundant, so bright, so varied, so 
interesting, so complete in fact that there 
is little else to be desired. The store is 
brimful of the latest in millinery and 
women who are planning for their new 
fall hats need not hesitate to make a 
selection at once, because there is noth- 
ing better yet to come. The beauty in 
buying here is two- fold: You can get 
whatever you want and the price is con- 
siderably less than that asked by the 
high-priced milliners who charge fully 
one-half more for the name. — The Won- 
der Millinery, San Francisco, Cal. 

These first few days of fall have put 
you to thinking of new headwear and our 
opening this week, whereat we show 
many Of the pretty European styles, as 
well as all the best from American fash- 
ion centers, is a realistic lesson as to just 
what people are wearing and what will 
look best on you. We don't expect every 
person who comes in to view this open- 
ing to buy, nor will we importune you to 
do so; but we are satisfied that when 
you see the pretty hats displayed here 
you will concede that their equals are not 
to be found elsewhere in Los Angeles. 
In the magnificent assortment the hats 
for school misses and young ladies are 
especially catchy and novel. — Hamburg- 
er's, Los Angeles, Cal. 

Walking Hats. Scarcely believable, 
until you see the hats, how much va- 
riety, style and beauty there is in this 
collection of trimmed walking hats, from 
our own workrooms. It seems as though 
the list of possible combinations had been 
exhausted — there are so many charming 
effects. Shapes are fiat, turban, sailor; 
the hats themselves are of the fluffy 
shirred silk, velvet or felt; the trimmings 
are wings, quills, ornaments, velvet rib- 
bons, flowers. And the chief marvel of 
all is their very modest prices. — Wana- 
maker's, Philadelphia. 
INERY 



OF SELLING PHRASES 



791 



Walking hats for women and girls. — 
Really, they are lessons in effective 
simplicity. They show, in most enticing 
fashion, what may be done with a felt 
hat, in the prevailing broad, flat shape, 
a pompon, and a quill, a wing, and rib- 
bon or silk. Of course, they are evolved 
to be appropriate for their intended use 
— to wear with the smart walking suits 
of to-day. The majority of them were 
trimmed in our own work-shop, and 
you'll agree that they are well done. — 
Wanamaker's, New York. 

Millinery. — The prism of fashion has 
scattered rays of inspiration into every 
nook and corner of our millinery par- 
lors — nobbly headgear for ladies, chil- 
dren and infants — superb styles for walk- 
ing or dress wear — every day new ar- 
rivals keep coming, which fact keeps this 
millinery store an unusually interesting 
place these late September days. Be- 
fore buying a new hat, it's to your in- 
terest to look here. — The Palace, Spo- 
kane, Wash. 

Toques and Tam O'Shanters for little 
people. The toques are just the kind of 
headgear the children like to pull snugly 
down over their ears when it's cold and 
the snow flies. Some of them are of 
warm knitted wool, others in gay Roman 
stripes are of silk, warmly lined with 
jersey cloth. And the Tam O'Shanters, 
too, how jaunty, bright and good-look- 
ing they are. You can get the toques 
into the Christmas stocking — the Tam 
O'Shanters will have to be pinned on the 
outside ! — Wanamaker's, New York. 

Millinery for the South. New hats 
ready to wear. A lot of new hats, be- 
witchingly trimmed and ready to be 
worn by the traveler who intends going 
South — they are advance styles for this 
season. — Frederick Loeser $ Co., Brook- 
lyn, N. Y. 

Beautifully trimmed hats so low in 
price that what you can get them for is 
actually less than you will pay a good 
milliner for the making alone. The best 
money's worth you ever got, undoubted- 
ly. — Wolff (f- Marx, San Antonio, Tex. 

New Fall Hats. — Ready-to-wear hats, 
the prettiest lot we have seen. Plain 
felt, a bird or feather here, a plain hat 
daintily draped in chiffon; colors run 
riot. Simplicity will be the watchword 
in fall hats — simple, yet graceful and 
charming. — The Bon Ton, Altoona, Pa. 

The New Hats for Autumn Wear. — 
The advance styles are here and ready 
for your viewing. They're stylish, nob- 
by, swell. Untrimmed, trimmed and 
tailored effects. Hand made and draped 
hats. Suit and outing hats. The new 

MILLI 



hats for early fall wear are being dis- 
played, showing the new materials and 
the fashions that are going to be worn 
through September and October. Chic 
and smart ideas in all the up-to-date 
styles. — B. Ballerstein $ Co., Hartford. 

Millinery. — When everybody is imbued 
with the holiday gift buying spirit, it 
takes heroic measures to incline women's 
thoughts toward millinery. We prove 
ourselves equal to the task by reducing 
prices. — Kaufmann's, Pittsburg, Pa. 

Trimmed Hat Saving. — The saving is 
not on the hat or any part of it, for 
we have lavished material, beauty and 
style on its construction to make it look 
like double or treble its value. That is 
where the famous Hahne bargain rich- 
ness comes in. — Hahne § Co., Jersey 
City, N. J. 

The lowest pre-holiday prices we've 
ever quoted on worthy millinery now 
confronts you. Can you resist? The 
hats are the finest of the season — the best 
we've had. And because we overestimat- 
ed the business you have an opportunity 
to select from such lots as these. — Schip- 
per $ Block, Peoria, III. 

Much Talked Of Millinery. — You hear 
of these $4.95 trimmed hats everywhere, 
and they form pretty substantial sub- 
jects for feminine conversation. A 
special display has been arranged for 
Saturday — 250 new and charming effects 
are ready, fresh from the hands of New- 
ark's foremost milliners. — L. S. Plant $• 
Co., Newark, N. J. 

We are justly proud of our millinery 
department. It has been very satisfactory 
to our patrons. So it has been doubly 
satisfactory to us. Just now we are 
going to have a large supply of beautiful 
street and dress hats. If you have not 
secured a winter hat, now is the oppor- 
tunity of the season. Here are just a 
few items. There are a lot more hats 
than we can speak of. You'll not find 
anything the matter with these hats.— 
Szold's, Peoria, III. 

Millinery Mention. — That's all it needs 
now, as it has demonstrated distinct 
ability to grasp the new conditions im- 
posed upon it. Produce millinery of a 
high class, and sell it on an ordinary 
basis. Greater variety and scope at me- 
dium prices. New and dressy styles in 
flower toques and lace hats. Excellent 
trimmed toques and sailors to wear with 
tailor gowns and blouses. Our order de- 
partment is extremely busy, so it would 
be advisable to come early in the week 
and place orders for what you want 
made. — Boggs $ Buhl, Allegheny, Pa. 
NERY 



792 



ADVERTISERS CYCLOPEDIA 



Decidedly Novel Ideas in Millinery. — 
The millinery department presents a 
wealth of styles and new materials in 
the Summer hats. The display to-mor- 
row contains many exclusive novelties 
not to be found elsewhere in pretty trim- 
med and ready-to-wear hats that are dis- 
tinctive, chic and effective. Prices 
throughout the department surprisingly 
low. — Solomon's, Pittsburg, Pa. 

A May Millinery Show. — Three hun- 
dred hats go on display to-morrow morn- 
ing that nobody but the milliners and 
the writer have had the pleasure of see- 
ing. And scarcely a hat that you saw 
here last week will be shown unless you 
specially ask for it. It is newness with 
a vengeance, but it is the best sort of 
newness — that born of experience. Styles 
are set; then they must run the gaunt- 
let of public opinion — you slash at them 
as they pass in review. We stand and 
study. The May styles are the safe 
styles, and they will be at their best to- 
morrow. Many of these three hundred 
new hats bear the price tag, "$3.50," or 
"§5."— Schipper $ Block, Peoria, III. 

Hats for $1.98, $2.50 and $3.— These 
are small prices, indeed, you think, but 
it is enough to get a genuine Schipper 
& Block trimmed hat with. Most of 
them are made right here in our own 
workrooms, where the trimmers who work 
on these popular hats copy them from 
some very much higher priced model. 
The materials are less expensive, of 
course, and there is no charge for origi- 
nality. With them we will show to- 
morrow some very new trimmed hats 
from New York — all at these same prices 
— these latter ones are also very pretty. 
— Schipper <§• Block, Peoria, III. 

"Automobile" Hats. — While the new 
effects which we have called "Automo- 
bile Hats" are styles well adapted for 
wear in your automobile, they are really 
the most stunning dress hats introduced 
this season. While they resemble the 
sailor hat of old, the brim, the crown 
and the style of trimming make them en- 
tirely different from any effects ever 
shown. We show very large assortments 
of the following "Automobile Hats," 
and we feel certain they will meet with 
the approval of all good dressers. — 
Bosenbaum Company, Pittsburg, Pa. 

Millinery. — Many new notions in the 
millinery department — many new knocks 
off old prices. Hundreds of hats. Fancy 
fixed, or to be fixed at your fancy. Paris 
patterns, simple styles, and all betwixts 
and betweens. Sailor hats with a salt- 
seeming savor. Lingerie hats graced 
with lace — models of the art, visions of 

MILL I 



elegance. Every millinery whimsy in 
straw, with minglings of flowers and fol- 
iage. — Chamberlain-J ohnson-DuBose Co., 
Atlanta, Ga. 

Chip is the chipperest of the women's 
straw hats — bedight with ribbon, laces 
and flowers. — Chamberlain- J ohnson-Du 
Bose Co., Atlanta, Ga. 

The Most Exquisite French Hats. — 
Prices cut in two. There is no class dis- 
tinction in the inevitable rule which 
reigns here — the rule which says the new 
must make room for the newer. Yet 
there is decided distinction in this sale. 
The Parisian models as well as our own 
exquisite conceptions in the millinery 
salon have played their part — so far as 
we are concerned. We must speed the 
parting and welcome the coming. There- 
fore, even these creations of beauty must 
follow the usual order, and to-morrow 
prices will be cut in two. — Abraham $ 
Straus, Brooklyn, N. Y. 

Most of the American milliners are 
still sleeping their winter sleep. Only 
Paris, always wide awake, has been plot- 
ting and planning to make spring a most 
beautiful season. For a month we have 
been receiving constant bulletins of 
progress from our Paris office — and more 
important still, all the new shapes have 
come in straw, lace and horse-hair. To- 
day we can show with authority what 
women will be wearing two months from 
now. For stiff hats the little Mar- 
quise, pinched up into three or four- 
corner shapes, is to be all the rage. 
This is the hat that was brought out by 
Georgette about three years ago and 
has now developed into almost a craze. 
But for elaborate occasions the hat may 
be as large as you please, which will 
probably be very large, indeed. Hand- 
embroidered linen hats in colors to 
match the new suits are distinctly new. 
Colored laces, dyed to tone with any 
gown, promise to be very fashionable. 
You have only to bring us a sample 
of the shade you wish. The new auto- 
mobile hat is on view — mostly a becom- 
ing chiffon veil. Flower hats and large, 
drooping horse-hair hats are among the 
novelties. — Wanamaker, Philadelphia. 

Everybody seems to want a new Hat 
now. Our designers, trimmers and mak- 
ers are doing their best to get orders 
out on time. We had to disappoint quite 
a number of people last week, but in- 
tend to make prompt deliveries this week. 
Better leave your order early in the week 
and be sure of your Hat for Sunday. 
Not a day passes but what something 
new is shown in millinery. — Hills, Mc- 
Lean fy Haskins, Binghamton, N. Y. 
NERY 



OF SELLING PHRASES 



793 



Dainty, summery hats have blossomed 
out in the millinery store, ready for the 
hundreds who are planning trips south- 
ward. Loveliest of all are the hats of 
maline, all in clusters of tiny tucks, 
shirred, and looking like cloud, or* foam ; 
their misty, ethereal beauty further em- 
phasized by the trimming of rich velvet 
blooms in faint, delicate colors. A new 
thought is the use of lace-like Tuscan 
braid with maline — giving the effect of 
delicate embroidery over the filmy stuff. 
A black-and-white beauty is of fine 
black lace, white maline and marabou. 
But almost every hat has some beauty- 
touch all its own. The showing is well 
worth seeing. Though you may not be 
going south, you may want a dainty new 
hat for evening wear. — Strawbridge $ 
Clothier, Philadelphia, Pa. 

Newness in Trimmed Millinery. — 
That's the charm of the Kaufmann mil- 
linery — newness. No two days is the 
stock alike. Our large corps of trim- 
mers is kept busy as bees turning out 
freshly-new creations — and so you see 
there's nothing stereotyped in our styles 
and operations. — Kaufmann' s, Pitts- 
burg, Pa. 

Whatever your millinery wants may 
he you can fill them here at a great 
money saving. The styles of our hats 
are the newest and our display equals 
any that we have ever made. — Coffin $ 
Young, Binghamton, N. Y. 

Might call them Garden Party Hats. 
— they are festive enough for such occa- 
sions, though quite simple. Made of 
white or black mull, on wire frames, 
and trimmed with the same material. 
Light, airy, not perishable, and essen- 
tially summery. Ideal shade hats for 
women and girls. — Wanarnaker, New 
York. 

The time to buy millinery. — Prices are 
down so low — a quarter, a third and a 
half less than usual — on many of our 
finest hats, that many women are seizing 
the opportunity to put another band- 
box on the closet shelf. — Wanamaker's, 
Philadelphia, Pa. 

We have maintained a very satisfying 
assortment of street hats for the de- 
mand that has been continuous. Now 
we are parting with them as quickly as 
we may, for very small prices. With 
the cost so insignificant, many women 
will find good use for them. — Schipper 
$ Block, Peoria, III. 

A very special feature of our milli- 
nery showing for this week will be the 
beautiful new creations we have made 
up to sell at $10.00 and $15.00. When- 
ever we lay special stress upon hats to 

MILLI 



be offered at any particular price you 
have learned to expect extraordinary 
values. — Chas. A. Stevens $ Bros., Chi- 
cago, III. 

A great number of handsome hats to 
be closed out. No two hats alike. 
Trimmed in artistic and individual styles, 
newest shapes and materials, trimmings 
of ostrich feathers, wings and flowers. 
Novel effects, possessing an air of dis- 
tinction. More than 200 hats at prices 
worth investigation. — The Fair, Chicago. 

Popular Priced Stylish Millinery. — The 
majority of women do not feel that it 
is necessary to have excessively high- 
priced hats for ordinary street uses and 
every-day wear. However, they want 
something neat and tasty and we are 
satisfied that the particular lines ad- 
vertised below will meet any and all 
requirements as to price, quality and 
style. — Hamburger's, Los Angeles, Cal. 

Creations of beauty. — Philadelphia 
women's ideas reflected in every hat — 
quiet, yet rich in material. Nothing 
tawdy is allowed on a "Snellenburg" hat; 
that's the secret of the little elegancies 
that make you mistake one of these five- 
dollar hats for a ten or twelve dollar 
conceit. — Snellenburg' s, Philadelphia. 

Women's Hats, 25c. — We had a hat 
clearance sale last week that was such 
a success that we have decided to hold 
another and clear out our entire surplus 
stock. We are including without reserve 
all our hats that are now $1.75 to $3— 
any number of pretty styles to choose 
from. These hats, regardless of their 
former price, are all to be put on sale 
at the incredibly low price of 25c. We 
have decided that we would rather sell 
two hats at $1 each than one hat for 
$2. Accordingly our newly arrived, 
ready-to-wear hats are to be marked at 
$1. — Mandel Brothers, Chicago, III. 

The latest little tricornes are out to- 
day — soft felt wired and caught up into 
shape by gardenias or camellia roses. A 
good many other new stiff hats for tail- 
ored suits are also ready, in odd shapes 
with a feather or a big rose or some fas- 
cinating combination of color to take 
away their stiffness. We have tried to 
plan just the hats that a snap of cold 
weather will make necessary — the first 
fall hats. — Wanarnaker, Philadelphia. 

This show is an occasion that demands 
the attendance of every lover of artistic 
millinery, as the display includes every 
desirable hat designed for the fall and 
winter seasons — either at home or abroad. 
Some original models — some New York 
copies, and beauties from our own work- 
rooms. — Kings Palace, Washington, D. C. 
NERY 



794 



ADVERTISERS CYCLOPEDIA 



New and Stylish Millinery. — Not alone 
correct in style, but absolutely the very 
best materials used, and are unexcelled 
in workmanship. — Hamburger's, Los An~ 
geles, Cal. 

We don't brag, but we ought to, about 
such a millinery stock as we show. It's 
hard to find a better, in point of variety, 
greatness of stock or in style, and then 
we boast and can prove it that we have 
the most "competent trimmer" in the city 
or State. No dissatisfaction when she 
trims your hat. Try her and see. — Harry 
Johnson $■ Co., Pueblo, Colo. 

Won't you see this millinery before de- 
ciding what to wear? You'll be captivat- 
ed by these trimmed hats. Their equal 
in beauty and style has not appeared in 
Chicago this season. We've looked about 
and we know. There's a chic splendid- 
ness in their construction. They com- 
bine all the fashion's best touches. 
They're made of the materials now in 
demand. You will want one — maybe 
two. — Siegel, Cooper fy Co., Chicago, III. 

New Millinery. — Our line of spring 
hats is acknowledged by all who see it 
to be the best showing of made hats for 
the prices to be seen in town. — Puritan 
Clothing Co., Bangor, Me. 

Millinery of surpassing elegance, of de- 
lightful freshness, of aristocratic ex- 
clusiveness, of swagger, stunning style, in 
immense variety, and what is also im- 
portant — at moderate prices. — Brown's, 
Fall River, Mass. 

A Number of Specials To-Morrow in 
Untrimmed Millinery. — Wish to incor- 
porate your own ideas in your new spring 
hat and at the same time keep down its 
cost? Then avail yourself of these spe- 
cial offers and let us get up a hat for 
you. — Kaufmann's, Pittsburg, Pa. 

Ready-to- Wear Hats, Smart Crea- 
tions. — If you wish to find a hat to suit 
your special style, to harmonize with 
your costume, to come within the price- 
limit you have set, you can hardly fail to 
find it in the bewildering number of 
styles offered you at Gimbel's. — Gimbel 
Brothers, Milwaukee, Wis. 

Street and Dress Hats. — There is an 
individuality about our millinery. We 
make our own frames and shapes, from 
the wire up. Our designs are exclusive, 
and no two are alike. All the newest 
ideas are seen in our hats. Our stock is 
full in its assortments, and we believe 
there is nothing in the millinery line that 
we cannot make. — The Crescent, Spo- 
kane, Wash. 

Bright New Millinery Beauty Brought 
From the East. — Our buyer made a quick 

MILLI 



trip East and secured some rare bar- 
gains in lovely new millinery. Also some 
splendid bright, fresh styles that you 
haven't seen here before. We will have 
these items on display and sale to-mor- 
row. Below are the pictures — descrip- 
tions as good as we can draw them in 
type. — Jones Dry Goods Co., Kansas 
City, Mo. 

Great Millinery Selling. — We've just 
gone through a week of unprecedented 
millinery selling, yet our collection of 
fashionable millinery is so large that the 
assortment is still complete. To-mor- 
row we inaugurate another week of won- 
derful selling by offering a series of 
sales that are bound to attract all eco- 
nomical buyers who recognize the Palace 
superior millinery styles. — The Palace s 
Spokane, Wash. 

Distinction in Millinery. — That's the 
strong specialty of this millinery de- 
partment. When you leave your order 
here it is filled with your own particular 
needs and tastes in view. The hat we 
make for you will suit you better than 
any one else — it will have all the style — 
all the finish — all the nameless touches 
that make a hat charming — and it will 
have individuality, as well. And the 
price is no more than for ordinary mil- 
linery. — Moore $ McLeod, Charlotte- 
town. 

Sale of Tailored Suit Hats. — In mod- 
erate priced hats we are showing an un- 
rivaled collection of smart hats, individ- 
ual in style and made of excellent ma- 
terials. Some of these hats are close 
copies of French models, some are origi- 
nal ideas furnished by our own clever 
workers. — Mandel Bros., Chicago, III. 

Correct Millinery. — Special News. — ■ 
Millinery will be priced surprisingly low 
for Tuesday's selling. The backward 
weather of last week makes it necessary 
for us to hurry the sale of some of our 
trimmed hats. Look where you will, 
you'll not be able to duplicate the values 
we are offering. Added to that fact is 
the assurance of securing here styles that 
are wholly correct. — Emery, Bird, Thayer 
£[ Co., Kansas City, Mo. 

A single dollar works wonders in the 
millinery store. A constant stream of 
people have been buying dollar hats, yet 
the lots are still big enough to warrant 
our issuing a second invitation. — Stone, 
Fisher $ Lane, Tacoma, Wash. 

It isn't the price that makes the style 
in a hat. Put the Loeser hat side by 
side with the lovely Paris hats and you 
will choose one as quickly as the other — 
yet the imported hats are of necessity 
the most expensive. — Fred Loeser $• Co., 
Brooklyn, N. Y. 
NERY 



OF SELLING PHRASES 



795 



Spring millinery, the first echoes of 
Paris, are sufficiently distinctive and 
strong to indicate what you shall wear 
later. The hats that have come are for 
service for those who are going to Flori- 
da, California or Atlantic City. There's 
a large number of them, besides our 
millinery force is already active on the 
production of the latest millinery ideas. 
— Gimbel Brothers, Milwaukee, Wis. 

New Straw Millinery. — Ready to wear 
hats for the Southland. The finest show- 
ing we ever had is here. Fresh and crisp, 
from designers and makers who manu- 
facture only the best grade of hats. We 
are satisfied to let this show stand as rep- 
resentative of the high quality maintained 
in this main floor millinery store. Some 
of the braids are Cuba, Cuba and silk, 
satin braid and plaid, Piquot Jap and 
many others. The shapes that are most 
wanted — Continental, flatiron, sailor and 
boat shapes. Simply trimmed with rib- 
bons, feather breasts, pompons, plain and 
pin dot silks combined with steel and gilt 
ornaments. — Abraham § Straus, Brook- 
lyn, N. Y. 

An Early Opening of Spring Millinery. 
— Yes ! Even we are earlier than ever to 
show the new styles — already we have 
here 600 new and beautiful hats in styles 
and colorings for all occasions. First 
let us mention the pattern hats. Here 
is displayed the very highest of millinery 
art. Then the flower hats, all so hand- 
some that fragrance alone could add to 
their fascinating charm. And then comes 
the evening hats — graceful and becoming 
styles in real exquisite pale tints. And 
last but not least the ever popular chif- 
fon hat; these are shown in many styles 
in all black and all white. This early 
display is now ready for your inspection, 
and we would be pleased to have you call. 
— Bernheimer's, Kansas City, Mo. 

New Spring Hats, $2. — Advance styles 
in untrimmed hats of chiffon, plain and 
moired silk, in a variety of shapes. A 
great many women are already deeply 
interested in what will be worn for 
spring — the millinery workrooms are 
fairly busy. — Hochschild, Kohn $ Co., 
Baltimore, Md. 

Our spring hats attract attention. The 
last couple of days were very short, from 
a working point of view, hardly enough 
time to show all the pretty hats, was the 
way one bright saleslady said it. Come 
to-day and you will see new things added 
to this hat exhibition, they seem to sell 
as fast as we make them up; no wonder, 
there was never a more clever line of 
spring hats sold in this city. — Jonas 
Long's Sons, Scranton, Pa. 

MILLI 



Every department of this great store is 
brimming over every day with new mer- 
chandise of every description. After 
months of careful preparations we are in 
daily receipt of the new fashionable 
wearing apparel, such as we can guaran- 
tee will be in vogue for spring and sum- 
mer, 1905. But we are not unmindful 
of our customers' interests. Nor are we 
unmindful of the fact that the two great 
bargain days of this valley must be kept, 
must be taken care of, even during the 
busy time of the spring showings. The 
items quoted to-day in almost every in- 
stance represent special purchases on 
our part at correspondingly low prices. 
— McKelvey's, Youngstown, Ohio. 

As a fitting climax to our most success- 
ful spring opening we will sell a special 
line of new hats at a considerable less 
than their actual value. These are new 
lines, prepared for this occasion, and 
represent some of the most exquisite 
creations that have been brought out this 
season. To induce prompt purchasing 
on your part the prices named will be 
good for to-morrow only. Handsome 
dress hats, in the newest shapes and pret- 
tiest color combinations. Special prices 
to-morrow. — The Crescent Store, Spo- 
kane, Wash. 

A rare chance to buy the children new 
and stylish hats and bonnets at nominal 
cost. A splendid assortment of all the 
new spring styles and shapes for Easter. 
— Goodman's, Milwaukee, Wis. 

Aside from the many high class im- 
ported model hats which we are showing, 
we have an unusually attractive collec- 
tion of clever styles at prices that strike 
a popular chord, ranging from $15.00 
down to $4.98. Every one of these hats 
has a style., individuality, characteristic of 
very highest priced models, and the ma- 
terials employed in their construction 
are the very best. If you desire to se- 
cure the fullest measure of value for the 
amount you spend for a trimmed hat, 
come to Grand-Leader. — Stix, Baer fy 
Fuller, St. Louis, Mo. 

Almost given away! Never in milli- 
nery history have fine goods been sold 
at the prices we are offering them. Pat- 
terns at about half price. — Strauss Bros. 
$ Co., Cleveland, Ohio. 

Commotion among fine millinery. Over 
one hundred and fifty hats are going for 
a song. French hats, plume hats, all 
kinds of turbans, sailors, bonnets. Prices 
for the most part are cut clean in two 
— some are a third less than usual, and 
some are only a quarter less. — Wanamak- 
er's, Philadelphia, Pa. 
NERY 



796 



ADVERTISERS CYCLOPEDIA 



A little more than a century ago there 
was printed in a French newspaper a 
society note of which this is a transla- 
tion: A great sensation was caused at 
the opera one night by the arrival of a 
lady dressed as follows: Her gown was 
"a stifled sigh" trimmed with "superflu- 
ous regrets," with a bow at the waist of 
"perfect innocence," ribbons of "marked 
attention," and shoes of "the queen's 
hair," embroidered in diamonds, with the 
"venz-y-voir" (come and see) in emer- 
alds. Her hair was curled in "sus- 
tained sentiments," a cap of "assured 
conquest," trimmed with waving feathers 
and ribbons of "sunken eye," a "cat" 
or palatine of swans'-down on her shoul- 
ders of a color called "newly-arrived peo- 
ple" (parvenus), a "Medicis" arranged 
"as befitting," a "despair" in opals, and 
a muff of "momentary agitation." From 
this enchanting age of Louis XVI and 
from the period of a few years before the 
fashions of to-day, especially in milli- 
nery, take their inspiration. To-day, 
again, the idol of Paris, now in the per- 
son of the beautiful Cecile Sorel, of the 
Comedie Francaise, supplies the model of 
what has become supreme in millinery 
style. Again are seen hats which deserve 
the imaginative description of the old 
French writer — "marked attention," "as- 
sured conquest," and "despair," are their 
attributes. And we could quote a score 
of still more enthusiastic Twentieth Cen- 
tury expressions, heard yesterday, which 
tell how great the admiration of our 
millinery has been. — Wanamaker, New 
York, N. Y. 

Now for Millinery! Needs are never 
ending — and it is a very old fogey store 
that simply does things by seasons. Mil- 
liners used to work not over half the 
year. Now, at Schipper & Block's, em- 
ployment is continuous, and the best 
workers from many points are attracted 
here. Our designers have turned out 
lots of chic new toques and black velvet 
hats — ready to-morrow. $3 to $10. — 
Schipper fy Block, Peoria, III. 

It is almost giving away millinery at 
these clearance prices. This sale will 
insure a clean sweep of the stock in the 
millinery section. You'll read of values 
up to $2.25 at 25c. Nothing in stock is 
priced at more than half its regular 
value. Most are priced at much less 
than a fifth. Millinery doesn't have 
much prestige with us just now. That's 
why the markings are so exceedingly low. 
The qualities are choice. — Siegel, Cooper 
4' Co., Chicago, III. 

Pretty spring hats at $2.50. Keen eyes 
have searched out every $5.00 and $6.00 

MILLI 



hat that shows the last sign of handling, 
and down goes the price to-morrow to 
$2.50. Clever fingers have taken various 
little lots of untrimmed shapes and made 
them pretty with flowers, ribbons, wings, 
etc. These are marked $2.50. This is 
news to bring hundreds of women, for it 
isn't often that such extreme values are 
to be had so early in the season — Straw- 
bridge $• Clothier, Philadelphia, Pa. 

Women's ready-to-wear hats. Ready- 
to-wear hats never had so much individ- 
uality as they have this season. Of 
course, we judge them at their best — by 
this collection of ours. There is a cer- 
tain air of distinction, a jauntiness, a 
general impression of good style that 
will please you. Newest styles. Newest 
colors. Many light summery effects. 
$1.75 to $10 each. And almost-trim- 
med hats that require but a touch to 
complete them, at $2 to $6 each. — John 
Wanamaker, New York, N. Y. 

Popular price millinery that bears the 
stamp of fashion's approval. Women 
who appreciate the truly modish will find 
in this present bewitching assembly of 
unique conceptions a refinement and ex- 
clusiveness which appeals most strongly 
to the educated taste. Not only is an 
artistic standard kept up, but the prices 
are also kept down — we have devoted 
special attention to provide a variety of 
acceptable models at most moderate 
prices. Here are reproductions of im- 
ported dress hats which have all the 
value of the original, both in fineness of 
materials and individuality of style. It 
is in this way the representation of our 
millinery department has been brought 
up to its present perfection, and our 
display fully maintains this prestige. — 
N. Meyer, Columbus, Ohio. 

Beautifully becoming summer hats in 
greatest variety. The handsome milli- 
nery parlors on the second floor in honor 
of this auspicious event will be attrac- 
tive with charming creations that will 
be of utmost interest to every woman 
who delights in artistic millinery. — Sie- 
gel, Cooper Co., New York, N. Y. 

Untrimmed hats for women are offered 
in the newest designs; also a complete 
line of floral trimmings, wings and 
ostrich feathers. Trimmed hats for 
women intended for outing or similar 
service are, in addition, shown; and 
trimmed hats for misses and girls, in 
practical and dress styles. — B. Altman $ 
Co., New York. 

There's nothing lacking to round out 
the perfect fullness of our splendid 
millinery assortments. — The Lace House 
Co., Salt Lake City, Utah. 
NERY 



OF SELLING PHRASES 



797 



New trimmed hats in charming sum- 
mer styles. Many new and exclusive de- 
signs in trimmed hats have just been 
added to our very large and superb col- 
lection, among them a very pretty line 
that should bring us more money than 
we charge for it, namely $7.75. — Hahne 
$• Co., Newark, N. J. 

This " Style Store " has afforded num- 
erous sensations this spring in the way 
of little prices on millinery, vying with 
the most beautiful and expensive prod- 
ucts of the city's exclusive millinery 
shops. We are keeping up the most sen- 
sational selling of fine millinery. Sav- 
ings that are of the greatest moment, be- 
cause style and beauty and intrinsic 
value are the highest. To-morrow's 
values are among the best of the season, 
its bargain offering perhaps the greatest, 
as it embraces a clean-up of the smart- 
est $3.00 hats for $1.49. It's a sort of 
May store-cleaning. We've grouped all 
broken lots, including most charming 
hats in tailored and suit styles, em- 
bracing all the popular shapes and 
colors. — Olds, Wortman King, Portland. 

We broke all previous records in the 
millinery department yesterday for one 
day's selling. Every indication is that 
we will have a still bigger day Monday. 
Our present stock of trimmed hats must 
be cleared out in short order to make 
room for the big shipments of mid- 
summer styles now on the way. The 
great reductions cited below for this sale 
apply to all hats in stock except the 
tailor-made styles. Regardless of the 
large number of hats that left the de- 
partment yesterday, the remaining as- 
sortment for Monday's selling permits 
of rare choosing. Hundreds of pretty 
styles are here to select from. The fol- 
lowing prices, which will be in force 
to-morrow are the lowest ever quoted on 
fine millinery at this season of the year. 
— Titche-Goettinger Co., Dallas, Tex. 

Our trimmed millinery this year has 
been planned on a greater and grander 
scale than ever. We have purchased 
hundreds of models from Paris and New 
York, which we have reproduced exactly 
and marked at our low prices. We have 
been more than fortunate in our sales 
this season. The people have been most 
enthusiastic; our sales have been greater 
than ever before. We say, without fear 
of contradiction, that this store does the 
greatest trimmed hat business in the 
world. The reason for this is not only 
in the low prices, but in the beauty, be- 
comingness and richness of the hats we 
sell. We want you to come in and see 
them and compare them with those you 

MILLI 



will find elsewhere — we want you to 
compare our hats at $4.98 with those 
you will find in other stores at $10.00, 
$12.00 and $15.00. We feel confident the 
comparison will be in our favor. — Lit 
Bros., Philadelphia, Pa. 

Summer opening of pretty millinery. 
Take your first glimpse of the most 
charming summer millinery you ever 
saw — beauty that will draw exclama- 
tions of ecstacy and which will more 
than meet the expectations aroused by 
the exquisite showing made at our spring 
opening. We again show daring de- 
partures from set methods without 
sacrificing elegance, style or good taste. 
We will again surprise you with dis- 
tinctive originality; we will again sur- 
prise you with modes weeks ahead of 
what will be generally shown — in fact 
we will hold our undisputed leadership 
by a characteristic showing. The new 
styles embody features varying from the 
staid lines of past seasons. Plateaux, 
or " flats," are bent and twisted into 
innumerably beautiful shapes; small 
hats, with low crowns and narrow brims; 
bountifully trimmed with flowers or 
feathers, vie with their larger sisters on 
the more stagy order, which are bedeck- 
ed with beautiful, ostrich plumes. White 
and the soft shades regulate the color 
line — tuscan, pink, light blue, old rose, 
lilac and other delicate tints. — L. S. 
Plant $ Co., Newark, N. J. 

Our spring headwear is on the tongues 
of Bangor women who speak in glowing 
terms of their beauty and elegance. — 
B. M. Lewsen $ Co., Bangor, Me. 

We may as well admit a considerable 
tossing of bouquets — at ourselves — on 
account of our millinery department and 
its accomplished mistress. — The Crews 
Beggs Dry Goods Co., Pueblo, Colo. 

We believe in fitting hats to heads and 
faces, not in fitting heads to hats, so 
we are careful always to have a re- 
markbly large variety of styles and 
shapes. — Hills, McLean $• Haskins, Bing- 
hamton, N. Y. 

Our millinery is now at its prettiest. 
Our pride centres in these beautiful hats 
produced in our own workrooms. They 
represent fashion, beauty and novelty 
as you'll hardly find anywhere else. — 
Perlmutters, Jersey City. 

Attractive millinery at greatly reduced 
prices. Monday will be moving day for 
a number of broken lots of fine ladies' 
and misses' hats, the best values offered 
this season, and they are going to move, 
for prices are cut so low they simply 
can't stay.— A. I. Namm, Brooklyn, 
NERY 



798 



ADVERTISERS CYCLOPEDIA 



Get your spring hat now. Don't wait 
until the last moment. Don't wait until 
all the bright conceptions and clever 
copies are gone. Buy now and buy at 
" The New Idea in Millinery," where one 
dollar will go as far as two invested 
elsewhere. — The New Idea In Millinery, 
Columbus, Ohio. 

How could you help loving our mill- 
inery? Rich and tasty colorings, correct 
ideas, dependable qualities, all put to- 
gether into fashion's latest moulds by 
only master hands. Don't be afraid to 
price them because they look so nice; 
they're about one-half the price they 
look. — The Perlmutter Store, Jersey City t 
N. J. 

First of the midsummer millinery. 
Nearly a hundred and twenty-five full- 
blown summer hats make their debut 
this morning in the Golden Salon. Inex- 
pensive hats — $6 and $8 — but wonder- 
fully pretty, full of snap and style, and 
well put together. Since they are the 
hats to go with fluffy summer gowns, of 
course they are large and light and airy. 
Not much trimming, but all the colors 
carefully blended, and every bow and 
flower tucked away in exactly the right 
place. — The Wanamaker Store, Philadel- 
phia, Pa. 

There can be no better hats than the 
best. Our hats are undoubtedly the best. 
You know it. Everyone knows it. There 
are hats among them for the dressiest, 
tastiest or the most stylish women of 
the land and there are other hats which 
exactly suit the women of quiet taste. 
Still, there are other hats for the dainty 
miss who is just as particular as the 
lady of exquisite taste. Then there are 
hats for children of all ages so childlike, 
so pretty and becoming that there is no 
excuse for them ever wearing anything 
else. — Bosenbaum, Pittsburg, Pa. 

Ready-to-wear millinery. Modish 
ideas in " first hats " from French hat 
fashioners, so closely copied in these 
early spring patterns that an adept 
would falter in determining the differ- 
ence. The collection includes the dainti- 
est creations in chiffons, fancy braids 
and many other high class materials 
suitable for street wear — a choice of a 
number of the prettiest patterns all very 
specially priced in this advance season 
sale. — The Palace, Spokane, Wash. 

Debutantes of the millinery world for 
1909. Handsome array of imported 
Parisian hats for the comely faces and 
stately figures of American women. The 
splendor of our millinery openings has 
never been paralleled by any commer- 
cial house on the coast. Millinery pur- 



chased at Hamburger's, whether made 
by our own skilled artisans or purchased 
abroad in the fashion center of Europe 
— Paris, have that distinct style and 
elegance which makes them inimitable. 
It is our duty to be conversant with 
what is to be worn in headwear this 
season and the following little chat may 
not be uninteresting to you. The fore- 
most designers of the world have striven 
for more becomingness and general 
picturesque effects than ever before.-— 
Hamburger, Los Angeles, Cat. 

Trimmed hats, untrimmed hats, tailor- 
made hats and children's hats, as well 
as a profusion of flowers, fruits, foliage, 
laces and ribbons for the new season, are 
now first shown. The styles are those 
generally accepted as fashionable, but 
carry with them that refinement of tone 
and exclusiveness of character which 
have each season caused our millinery to 
be more and more sought after by care- 
ful dressers. — Charles H. Bear, York. 

Our semi-annual millinery displays 
are just regarded as fashion events of 
the first importance, presenting an au- 
thoritative standard of style and indi- 
cating our manifest leadership in the 
millinery realm — Sheppard, Norwell Co., 
Boston, Mass. 

Have you seen our new millinery? 
Come to-day and see the best display 
you've ever seen in Galveston, and you 
will find the prices away less than else- 
where. — Tarbade, Eiband $ Co., Galves- 
ton, Texas. 

A millinery exposition — the import- 
ance of which, as a local fashion-por- 
traying occasion, has long since ceased 
to be questioned. This season's showing 
of imported headwear is one of sur- 
passing beauty— here a delightfully fash- 
ioned conceit of the finest straw — there 
a charmingly wrought affair of dainty 
chiffon with a bit of exquisite lace 
daintily arranged — every one the crea- 
tion of some noted Parisian master. The 
display from our own workroom is ex- 
ceptionally tasteful; nowhere is there a 
gathering more complete — all the skill 
and genius of Newark's foremost makers 
has combined to render this a display of 
fashionable elegance. — L. S. Plant $ Co., 
Newark, N. J. 

The new millinery styles are exceed- 
ingly becoming. Piquant — that's the 
striking feature of the new hats. Be- 
coming — charmingly so. The theme is 
the Shepherdess hat immortalized by the 
paintings of Watteau. Shepherdess 
hats and their variations; and Tricorne 
hats, and turbans. — Hochschild, Kohn fy 
Co., Baltimore, Md. 



MILLINERY 



OF SELLING PHRASES 



799 



Spring millinery opening. Three re- 
ception days — days of splendor, days of 
welcome. A complete display of millin- 
ery fashions, consisting of the finest ex- 
amples of Paris pattern hats, coupled 
with the wonderfully clever conceptions 
of our own corps of expert designers, 
making in all a display that for modish 
designs, richness of materials and low 
prices has never been equaled in Chicago. 
— Hillman, Chicago, III. 

A preliminary showing of ready-to- 
wear hats. This is the opening chord of 
the spring millinery song — the first pale 
flush that heralds the coming of Easter 
morning. It concerns chiefly some new 
ideas in ready-to-wear outing hats 
which are pretty enough and plentiful 
enough to justify our giving them a little 
opening all to themselves in advance of 
our formal millinery view. We intend 
to show you this spring that New Haven 
can walk arm-in-arm with New York in 
matters of fashion. We shall show you 
millinery that need no Fifth Avenue 
or Rue de la Paix labels to make them 
authoritative. — Edw. M alley Co., New 
Haven, Conn. 

The flowers at Macy's! A real em- 
barrassment of blossoms. The variety 
is so brilliant that choosing becomes a 
matter of no little difficulty — Macy's, 
New York, N. Y. 

To-morrow a great sale and exposition 
of artistic millinery. Our millinery is 
the millinery of Paris — of London — and 
of the elite of the new world. Its 
praises have been sung by women for 
lo ! these many years, but no such 
showing have we ever made before. The 
very choicest trimmed and untrimmed 
hats produced in the world are here. — 
Hunter, Memphis, Tenn. 

Spring millinery. The display of 
spring fashions is at the height of 
splendidness. The introductory showing 
last week was praised by hundreds of 
folks, and the scores of new styles now 
added lend twofold attractiveness. The 
spring trimmed hats we're showing are 
the swe.ll styles — exquisite in design and 
original in conception. — Isaac Beulsch $• 
Sons, Baltimore, Md. 

A reduced price group of 'tween sea- 
sons' millinery. — Frederick Loeser $ Co-., 
Brooklyn, N. Y. 

Millinery Sacrifice. — We do astonishing 
things sometimes. This is an occasion 
when we upset all precedents. All the 
trimmed hats up to $5 that were reduced 
to a dollar, 50 cents to-day. — Boggs $• 
Buhl, Allegheny, Pa. 

Five dollar trimmed hats, $3.85. Clever 
conceptions from our own workrooms, 

MIL LI 



made of chiffon and imitation hair, 
chiffon and fancy braids, artistically 
combined with ribbons, quills, wings, 
flowers, gold cords and fancy materials. 
The shapes are taken from the latest 
French ideas and the finish is thorough 
in every way. — Abraham $ Straus, 
Brooklyn, N. Y. 

" Exquisiteness enthroned." The Liss- 
ner white lace hats. One of the most 
fascinating showings ever prepared for 
fastidious women. The laces are from 
the foremost workers in lace, while the 
designs and trimming represent the in- 
imitable skill of Lissner's own trim- 
mers. You'll admire the window and 
store exhibit — it's uncommonly original 
and effective. Priced moderately — $1.50 
to $4.75. — /. Lissner $ Sons, Newark. 

More about early spring hats. The 
millinery store is full of sunshine — the 
early spring hats are ready in endless 
numbers, although they don't stay long 
enough to get thoroughly acquainted 
with the gladsome surroundings. Of all 
millinery shows in the history of our 
store, this one easily takes precedence. — 
L. S. Plaut $ Co., Newark, N. J. 

Hats at nominal prices. — For the sake 
of a speedy clearance of winter millinery 
we now quote prices which represent but 
a small part of the first value. The 
opportunity this gives to obtain hand- 
some hats at nominal figures should not 
be overlooked. — Minneapolis Dry Goods 
Co., Minneapolis, Minn. 

Millinery news.— Gold trimmings for 
both hats and dresses will certainly be 
used from now on. In hats, we have a 
beautiful line of new spring shapes, 
most of them of chiffon with gold braid 
and gold cord and tassel combinations. 
They are very beautiful. Those going 
south, as well as those staying at home, 
will be delighted with these new shapes. 
— Bosenbaum Company, Pittsburg, Pa. 

Trimmed hats sacrificed. — A new hat 
in midwinter makes a welcome change 
in a woman's toilette, and at the Boston 
Store's Saturday prices she can't afford 
to do without it— The Boston Store, 
Milwaukee, Wis. 

Prices down on winter hats. — Three 
solid months of wearing time ahead for 
you, but with us an immediate clearing 
is imperative, for even now the spring 
millinery is peeping out here and there. 
— L. S. Plaut $ Co., Newark, N. J. 

A multitude of millinery marvels. The 
climax of refined taste. Individuality 
striking and varied. Exquisite harmo- 
nies to be found nowhere else. — A. D. 
Matthews' Store, Brooklyn, N. Y. 
NERY 



800 



ADVERTISERS CYCLOPEDIA 



New millinery. — About this time every 
year we show the things suitable for 
those going to Florida or other warm 
climates. Some of these are our own 
models. This season the effects are 
smaller, coming in a variety of new 
braids and exquisite in colorings. Our 
Phipps and Atchison's models are just 
as unique as usual. To the admirers of 
these goods this is saying much. — Halle 
Bros., Cleveland, O. 

Despite the fact that the mercury is 
hovering dangerously about the zero 
mark, this unique and wholly unprece- 
dented sale of spring millinery continues 
to interest thousands. Hats suitable for 
present evening wear as well as for 
persons who are about to seek the balmy 
atmosphere of the south or the Medi- 
terranean, at special prices, the direct 
result of recent important purchases. — 
L. S. Plant $ Co., Newark, N. J. 

The first violet hats — the sensation of 
the east — the most striking fancy of the 
millinery world. A confidential tip ! 
Your spring wardrobe will not be com- 
plete without one. So saith the fashion 
maker. The daintiest, the prettiest, and 
the most becoming hats, made of violets 
and foliage, that we have ever seen. 
Just arrived direct from the east by 
express. They will be on display in our 
millinery department to-morrow for the 
first time. You should not fail to see 
them. If you see them we feel you will 
want one. The nobby little turban, the 
quaint Charlotte Corday, and the large 
picture hat, are all in great demand. 
Some have the violet brims and foliage 
crowns, while others are a solid bank 
of violets. As a special introduction we 
are going to offer these beautiful violet 
creations to you at $5 and up. — Jones 
Dry Goods Co., Kansas City, Mo. 

Time's up for all winter hats. They 
have no more right to a place in this 
store. We haven't a great lot of them 
to offer, for demand for Bergner mill- 
inery keeps nearly up to the supply. 
But there are some stunning hats left, 
and (here's where the exciting part comes 
in), they are all reduced to half. You'll 
go out of the store with half the money 
you expected to spend left in your 
purse. — P. A. Bergner $ Co., Peoria, III. 

Early blossoms in spring millinery. — 
Charming blossoms in the shape of new 
styles in women's trimmed hats unfold 
day after day in the millinery show- 
rooms. And they're plucked by appre- 
ciative admirers, as soon as they ap- 
pear. — The Wanamaker Store, New 
York, N. Y. 

Royal millinery. Degree by degree 

MIL LI 



the radiant creations of our work rooms 
come into being, each more beautiful 
than its elder sisters; all full of those 
exquisite touches and deft twists that 
bend French attractions into the right 
shape for American faces. — The Furst 
Co., Jersey City, N. J. 

Stylish millinery. That little inde- 
scribable something in the hat or trim- 
ming, which imparts loveliness, is pres- 
ent in every piece of millinery work we 
are showing. Take the French hats, for 
example — they are exquisite creations, 
perfect in form and color, and our own 
pattern hats, bonnets and toques, have 
a grace peculiarly fascinating which 
pleads so passionately that the admirer 
is in doubt as to whether she is view- 
ing Paris or Baltimore handiwork. — Joel 
Outman $• Co., Baltimore, Md. 

Dress hats from Paris, finished in 
America. The frames were designed by 
the best known creator of millinery 
shapes in Paris and arrived in America 
two weeks ago. We took the frames to 
our best maker and he has covered them 
with the finest materials — chiffons, silk 
straws and hair braids — and so to-mor- 
row we have the very latest word from 
Paris in millinery — smart, beautiful and 
entirely exclusive. We can't describe — 
better see them to-morrow. — Abraham fy 
Straus, Brooklyn, N. Y. 

Our millinery opening, for the special 
showing of Paris and London styles and 
for really meritorious creations from 
our own workrooms for spring and early 
summer wear, begins to-morrow, Mon- 
day, and will be continued Tuesday and 
Wednesday. Our extraordinary suc- 
cess last season aroused us to a high 
pitch of enthusiasm, and in preparing 
for this season's display we planned a 
long stride ahead in the showing of taste, 
form and color. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

Bargain snap. — Ladies' white felt hats 
79c. The white felt hat is a popular 
favorite at present, and no up-to-date 
dresser would think of doing without 
it. The cost need not be a barrier, for 
we have up-to-date styles priced within 
easy reach of any purse. — The T. Eaton- 
Co., Toronto, Ont. 

Millinery for early fall. — Straw goods 
are now giving place to felt headwear, 
and the new styles are so bewitching and 
becoming; and prices accommodate 
themselves so easily to the economic 
purse that most any woman can gratify 
her taste along these lines if she will 
only make her purchases at Hambur- 
ger's. — A. Hamburger $ Sons, Los An- 
geles, Cal. 
NERY 



OF SELLING PHRASES 



801 



Summer millinery. — Have you seen 
them — those swagger, new felt hats? 
They have more dash and go and style 
to them than anything shown for sev- 
eral seasons past. They are here in a 
score of different shapes — made with 
just the right turn to give their wearers 
a chic air that is obtained in no other 
way. Some have light brims and dark 
crowns — others seem even whiter than 
snow and are made doubly smart by the 
placing of a pert looking bird in just 
the right place at just the proper 
angle. See them. — Harris Emery Co., 
Des Moines, la. 

Stunning new felt hats. — There's a 
style, a rakishness, a smartness about 
our felt hats that you do not find else- 
where. There was never a larger or 
handsomer collection here so early in 
the season. Every new idea is here — 
and every idea here is new. Black and 
all the new shades. Either plain or 
trimmed in outing or dress hats. Ask 
to see the new " Pancake " and " Dolly 
Varden " styles — two of the new shapes. 
They're pretty and very becoming. 
We're known to be the lowest-priced 
house for hats — come Saturday and see 
how generously we uphold our reputa- 
tion. — Rosenbaum Co., Pittsburg, Pa. 

Advance millinery hints. — Some of the 
most charming hats for the fall season 
are modeled on the turban shape. Smart 
close-fitting hats are also popular and 
becoming to fresh beauty. Extreme 
effects are in the background, the early 
season's productions all having a practi- 
cal turn. Much velvet ribbon is being 
used as trimmings, and the bright gay 
shades of wings and feathers are sharply 
contrasted with the pretty soft, dull felts 
of the hats themselves. Never before 
have birds' breasts and wings been so 
conspicuous. They are seen in every 
possible shape and color and in com- 
bination with almost any material. Sorrte 
lovely and striking hats are made from 
them without any other material except 
a buckle holding a knot of ribbon. — ■ 
Sanger's, Dallas, Texas. 

First showing of early fall millinery. — 
Leading styles in dress and ready-to- 
wear shapes. First in the field always, 
and we fear no competition in the daint- 
iness of style, excellence of materials 
and lowness of prices; we are abso- 
lutely assured that there is not a new 
fall hat of merit as affected by eastern 
fashion leaders which is not in our 
stock. The goods have just been re- 
ceived and are displayed Saturday for 
the first time. There is an elegance 
about Hamburger millinery that can- 

MILLI 



not be found elsewhere. This is not 
our regular fall opening, but only an 
advance showing of the most popular 
grades of street millinery, among which 
the white hairy or plain felts and beav- 
ers take precedence. — Hamburger's, Los 
Angeles, Cal. 

Phenomenal millinery pricing. — The 
Boston Store, Milwaukee, Wis. 

Early fall millinery. — Good-bye to 
summer hats; but you're not ready for 
your winter dress hat, of course. You 
want something for between seasons — 
new and fresh in its character; and 
not expensive. We have quite a col- 
lection of exactly such between-season 
hats.—/. N. Adam $ Co., Bufalo, N. Y. 

Ready-to-wear hats. — Women and 
young misses may share. 

They are scratched felt and rough 
cloth hats, trim and simple effects, just, 
right for now and just right to gen 
with the new tailored wear. They are 
so much in demand that makers can't 
keep up. So it is rare fortune — unpre- 
cedented, we think — to have such hats 
just at the season's commencement for 
so much under their worth. — Abraham 8[ 
Straus, Brooklyn, N. Y. 

Trimmed millinery. — A humorous icon- 
oclast could get lots of fun out of our 
millinery salon. The bonnets and hats 
are beautiful, as all milliners and women 
of taste already know. But the incon- 
gruity of the things assembled! Roost- 
ers' heads as hat trimmings ! Who'd 
have thought it? But here they are in 
variety. If not too particular, you 
might select your favorite breed of 
rooster. — Wanamaker's, New York. 

New walking hats. — The finest of for- 
eign, and the best that American skill 
and genius can conjure. Walking hats. 
In strength of beauty in style and line, 
the hats surpass the finest at any pre- 
vious exhibit. Yes, we've done "our- 
selves proud" in the showing. The hats 
are stylish. Hairy felts, with scarf and 
quill so skillfully adjusted and color so 
introduced that there's vim and dash 
in every one. Hats ready to slip on the 
head now. From the exhibit one catches 
more than suggestion of coming styles. 
The hats reflect the latest whim of 
fashion at home and abroad. White has 
grown stronger — all-white and white with 
a dash of black or green, in unusual 
striking ways. There is a noticeable ap- 
pearance of red; oxfords, too, the grays, 
of which one never tires. There is no 
set line or curve. An artistic careless- 
ness of device which, in effect, is charm- 
ingly smart. — The Under-Price Store, 
Peoria, III. 
NERY 



802 



ADVERTISERS CYCLOPEDIA 



Every woman, wherever mourning is 
worn, knows Mangin Maurice as the 
queen of artists in black. It is she who 
can most perfectly take away its dead- 
ness and dullness, work out light, grace- 
ful effects, and yet keep it always dig- 
nified and quiet. In these new mourning 
hats she has followed the fashion now 
prevalent in Paris and small sized tri- 
cornes, turbans and face hats. Even 
women who do not wear black will want 
to see them as a revelation of the latest 
st}des. — Wanamaker, Philadelphia, Pa. 

Have you seen the crowds? Not since 
last June, when we cleared our great 
shipments of spring millinery, have we 
had any such enthusiasm and big busi- 
ness in the millinery department. The 
sale broke the record on Saturday, and 
if values count for anything it will con- 
tinue breaking records to the end. — 
Simpson's, Toronto, Can. 

Straw hats of every pedigree, every 
braid, every shape and all qualities. — 
Siegel-Cooper Co., New York, N. Y. 

Millinery store's great clearance. Out 
they go — the chic, the dashing, the fash- 
ionable head wearables. — Symons, Butte. 

Beach sun bonnets. While it is all 
very proper to show tan as the result of 
an outing, it is decidedly inconvenient to 
be so badly sunburned as to cause skin 
to peel. One of the best protections for 
the face is a large yet cool sunbonnet. — 
Hamburger's, Los Angeles, Cal. 

All the fine hats in delicate colors for 
women to wear with lawn, organdie or 
foulard dresses. All the stiff hats to go 
with shirt waists and tailor-made suits. 
All the children's hats with wide, soft 
brims trimmed with ribbons and flowers. 
In a word, any woman or child who 
wants a really fine hat can get it now 
for about half price. — Wanamaker's, 
Philadelphia, Pa. 

New felt hats, they're new as can be 
— these felt hats for women's summer 
wear and are by far the most stylish 
creations shown this year. There is a 
greatly varied assortment of them now 
on display in the millinery room — some 
all white and very plain while others 
have crown and brim of contrasting 
colors with a smart bird or quill for 
trimming. One of the most striking is 
dark in color with the exception of a 
chalk white band. But away with words. 
It is useless to attempt descriptions. 
One must see them to understand and 
appreciate their unusual style. In the 
millinery rooms, second floor. — Harris 
Emery Co., Des Moines, la. 

We have in the showroom the prettiest, 
newest, swellest, and the largest assort- 

MILLI 



ment of beautiful hats ever exhibited in 
this city. — Hudson's Bay Stores, Van- 
couver, B. C. 

The latest and newest fancies from 
fashion land. This morning there will 
be shown a collection of the daintiest 
novelties in millinery that the season has 
produced. — F. W. Sessions, Utica, N. Y. 

Her royal highness, " The Summer 
Girl," will find plenty to see at our 
summer millinery opening which ends 
to-morrow. We advise coming, there 
are so many new ideas shown in sum- 
mer headwear. — Bosenbaum Company, 
Pittsburg, Pa. 

Either simple or elaborate. My hats 
are chic and jaunty. The woman who 
would be well dressed must look to it 
that her hats are correct. — S. Stahl, Al- 
bany, N. Y. 

A woman had a particular husband — 
who didn't say what he thought — he just 
tilted his nose — until she began to bring 
home her hats from Da vies. Then his 
quiet smile said more than words could 
express — you see she had found a mill- 
iner who " caught her idea," who had 
the faculty of putting the idea into 
effects which were not a jumble of im- 
possibilities — but a dream of harmony 
in style and originality — most becoming 
— Barnes, Omaha, Neb. 

If we could meet you face to face, 
every woman in Altoona, and tell you 
just why you should buy your hat here; 
explain every detail of the construction 
and material and post you on the latest 
ideas and newest creations that's to be 
had in up-to-the-minute millinery, we 
feel sure that you would be convinced 
that we are able to suit the most fastid- 
ious. In attempting to explain the mar- 
vels of beauty that go to make up our 
hats, cold type is inadequate to con- 
vey to your mind the beauty, the rich- 
ness, the charm. — The Bon Ton, Altoona. 

More new millinery. Limited in price, 
but not in style and beauty. — Bear's De- 
partment Store, York, Pa. 

Tastily trimmed hats that conform to 
every whim of fashion. The cleverest 
ideas of the Parisian milliners and faith- 
ful reproductions made in our own work- 
rooms — and at very low prices that are 
quite surprising. — Boston Store, Chicago. 

New millinery comes right along. — 
All the records we ever made in the mil- 
linery rooms have been left far in the 
rear this season — seems as though 
everybody in Brooklyn has decided that 
Loeser's show the prettiest and best 
hats — and for the least prices. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 
NERY 



OF SELLING PHRASES 



803 



Artistic millinery, like fine paintings, 
derives its chief value from beauty in 
conception and deftness in execution. 
The measure of a millinery store's popu- 
larity is its reputation for making or 
selecting hats which have smartness of 
style — a certain indefinable dash about 
them. That is what makes the name of 
Lang a talisman. — Edward Lang $ Co., 
Memphis, Tenn. 

Don't bother with the milliner. Don't 
let the milliner bother you. It's waste 
of time and money to go to the milliner 
for hats these days. We have hundreds 
of the most stylish trimmed hats, ready 
to put on. Bring your hat troubles to 
us and go away without them. Try on 
our hats until you get one that suits 
and you'll be suited to the time the style 
changes. — New York Specialty Co., Port- 
land, Me. 

Bargains in trimmed hats. We can 
apply the term " bargains " to them 
because they have a style and beauty 
that speak of the work of talented de- 
signers, while the prices are as low as 
you would ordinarily have to pay for 
a very commonplace, plain and not very 
attractive hat. It's really wonderful to 
see how many touches of real Paris style 
our milliners have succeeded in impart- 
ing to these inexpensive lines. — Mandel 
Brothers, Chicago, III. 

We are getting ready for our spring 
millinery, but there are a number of 
trimmed hats in stock that we wish to 
close out. There will be at least six to 
eight weeks that they can be worn, and 
at the price we've marked them, they 
are a decided bargain. Regardless of 
what they cost us originally, we have 
marked all of the trimmed hats.— .Lip- 
pincott $• Co., Wilmington, Del. 

Summer millinery at less than half 
price. — The prettiest conceits of the sea- 
son in both dress styles and shirtwaist 
hats. It seems as though the list of 
possible combinations had been exhausted 
— there are so many charming effects — 
and only one-half the regular price to 
pay. — Kaufmann's, Pittsburg, Pa. 

Lovely summer hats for half prices — 
women's and children's. — The trimmed 
hats for women and girls that we are 
going to sell to-morrow and Friday for 
half prices are lovely in their varied 
trimmings, and the untrimmed hats that 
we will sell you for half prices on same 
days are to be made lovely by your deft 
fingers. We're taking many hats from 
their cases and marking them down to 
the half line, and we doubt if ever a 
more sumptuous assortment was set be- 
fore women from which to choose sorae- 

MILL 



thing exceedingly pretty — and little to 
pay for that prettiness. — Joseph Home 
Co., Pittsburg, Pa. 

Summer loveliness. — Hats ethereally 
beautiful for the sweet girl graduate. 
White lace, white tulle, white chiffons, 
white flowers, white plumes. A gala dis- 
play of new styles Monday in magnifi- 
cent creations of flower and feather 
trimmed designs, worth up to $25.00. — 
Goldsmith's, Memphis, Tenn. 

Ready-to-wear hats. — Because the 
midsummer millinery is making such in- 
sistent demand for more room — and 
really deserves it — we are constrained to 
hurry out the handsome simply trimmed 
hats that remain, even if they must suf- 
fer the indignity of a reduction in price. 
So to-morrow-^$4.25 to $9.75 hats will 
be $2.25 to $5.50.— Frederick Loeser $ 
Co., Brooklyn, N. Y. 

First, is a collection of about twenty 
spic-span-new white chip sailor hats that 
have just come from our workrooms. 
They are smartly trimmed with flowers, 
foliage and ribbon; and there are no 
two alike. — Wanamaker, New York. 

That's rather a snappy clearance item 
for to-morrow. Prettily trimmed hats 
in all shapes are walking out of our 
millinery department daily and with good 
reason — nothing could hold them back 
when such vigorous reductions are men- 
tioned. — Joseph Home Co., Pittsburg. 

We're organizing our millinery depart- 
ment, and are going to make a clean 
sweep of the entire stock. To-morrow 
we start on the trimmed hats. Sales of 
the other lines will follow in quick suc- 
cession. Not a hat reserved. This in- 
cludes the balance of the French models 
and all our own high class creations. 
Many exquisite color combinations of 
the very richest ribbons and trimmings. 
Here you'll find a chick shepherdess in 
beautiful combination of braid and felt; 
also the smart butterfly hat or a saucy 
sailor. Then there is the big brimmed 
French shape and lots of other charming 
and becoming styles, suitable for matron 
and maid. And such a wilderness of 
beauty in the tricornes and colonials. 
But come see. Words can not do them 
justice. Just glance at the mammoth 
window display. — The Wonder Dept. 
Store, Spokane, Wash. 

Double millinery values to-morrow. 
Prices have been newly reduced, and it 
will not be long until the stock is en- 
tirely cleared of all short lots. We 
don't propose to start the fall season 
with a large lot of summer millinery on 
hand, that's why prices average less than 
half. — Barr's, St. Louis, Mo. 
NERY 



804 



ADVERTISERS CYCLOPEDIA 



The new French sailor made of milan 
braid that the lucky designer conceived 
so late in the season shows that the dull 
season was due more to the lack of 
tasteful originality than anything else. — 
Boggs $ Buhl, Allegheny, Pittsburg. 

Millinery always suggests the idea of 
daintiness and perishableness. Dust and 
dirt make lots of havoc in these goods, 
so we are reducing the stock at a great 
rate. — Straivbridge $ Clothier, Philadel- 
phia, Pa. 

The millinery room is offering money- 
saving inducements to those who have 
summer hats to provide. A general 
cleaning-up brings such enticing offer- 
ings as these. — Minneapolis Dry Goods 
Co., Minneapolis, Minn. 

One wears a colonial or tricorne 
thrown back a bit; to another the me- 
dium turban is more becoming — these 
turbans, by the way, are a little elon- 
gated, but not pointed. Possibly a 
straight-brim sailor is the thing, or a 
sailor with a slight roll to the brim; 
some faces are fittingly framed in a 
modified Charlotte Corday hat — those 
with flat top and drooping rows of 
ruffles. The new china blue — on a delft 
shade — is shown; and black, violet, pink, 
brown, red and green. Hats for all 
occasions and to wear with any kind of 
dress $5. — Gimbel Bros., Philadelphia. 

The most distinguished company of 
beautiful new millinery that has yet been 
shown — the exquisite hats that will be 
appropriated for reception wear. The 
very newest of the ideas from Paris are 
in evidence in the showing — exclusive 
winter hats, any one of which might 
have come from the greatest milliners of 
France. — F. Loeser fy Co., Brooklyn. 

For three weeks our best designers and 
milliners have been working on the su- 
perb and artistic collection of trimmed 
hats which we place on exhibition to-day. 
We have had our look-out office in Paris 
busy during recent weeks watching the 
new things as they appeared over there 
and keeping us informed of every new 
idea discovered. This information has 
been applied by our milliners. In ad- 
dition to the superb productions of their 
own designing, they have put into con- 
crete form all of the best ideas that 
came from abroad. — Wanamaker, New 
York, N. Y. 

There is no limit to the ideas our 
milliners can evolve, and their past 
achievements in the trimming of beauti- 
ful hats is a guarantee of the excellence 
of any work they may perform this 
season. — W. V. Snyder $ Co., Newark. 

Millinery is as beautiful as fingers 

MILL 



filled with magic can make it — our milli- 
nery we mean, of course. — Joel Gutman 
$ Co., Baltimore, Md. 

And for you who would rather de- 
sign your own hat according to your own 
color scheme, we will trim a hat for you 
exactly as you want it and at the price 
you want to pay, no more. — The Gamble 
Desmond Co., New Haven, Conn. 

Our spring millinery opening. This 
announcement will place every woman in 
the city of Des Moines on the qui vive, 
for the millinery styles this year are 
prettier and more becoming than ever, 
and we feel assured that the curtain 
will rise at this foremost millinery store 
on a field of beauty never excelled in 
the history of fashionable millinery 
events in this city. — Younker Bros., Des 
Moines, Iowa. 

Where will you find the store that is 
so advanced in its millinery styles as 
this? The waning summer has not 
brought our millinery department to a 
stop. We are ready with advance show- 
ings that will give you the correct ideas 
of fall styles.— L. 8. Plant $ Co., 
Newark, N. J. 

The new season's supreme event — a 
grand exposition of millinery styles for 
1909 from the most authentic sources. 
Every famous workshop both at home 
and abroad contributes to this surpass- 
ing display, and there are many crea- 
tions of absolute novelty which can be 
seen nowhere but in our millinery sec- 
tion. In artistic completeness this show- 
ing has never been equaled, and upon no 
previous occasion here or elsewhere have 
the practical and economic received such 
careful attention. — Bothchild fy Co., Chi- 
cago, III. 

A man ordains the millinery fashion of 
the world — Emile Liez, of Paris. And 
he isn't a milliner. He makes the hat 
frames — and no modiste is self-sufficient 
enough to get along without conference 
with M. Liez. He says he bases the 
vogue for spring on a renaissance of 
Louis XV. styles. There will be some 
variety but Louis hats will rule — and 
they resemble continental shapes. Hats 
turned up at the sides will be good, and 
close-fitting sailor hats with ribbon 
rosettes under brim that pretty nearly 
hide the hair at side-back. The Polo 
hat is good now — a cap without visor, 
with quill, wing or pompon on left side. 
Roses, ribbons and foliage are the trim- 
mings. We give this late (or early) 
word from Paris to guide you in select- 
ing millinery for the Florida trip. Such 
hats will keep in style. — Gimbel Bros., 
Philadelphia, Pa. 
NERY 



OF SELLING PHRASES 



805 



Art, genius and skill will ever seek to 
embellish and beautify woman, and as 
long as pride in personal appearance is 
felt, so long will dainty, chic, entranc- 
ing headwear be forthcoming. The pres- 
ent season's styles are striking examples 
of artistic skill; and no mere collection 
of adjectives can adequately describe 
them. — The New Store, Minneapolis. 

We are showing in the millinery de- 
partment an unusual collection of trim- 
med millinery at uncommonly low prices. 
The assortment comprises the season's 
best styles, including hats that sold 
formerly at $4.50 to $7.50. Beautiful 
creations in smart turbans, colonial 
shapes and large rolling effects. The 
hats we offer in this sale consist of the 
best values offered this season. For 
low prices on up-to-date millinery visit 
the second floor, where you will find a 
choice selection of stylish headwear at — 
Weinstock, Lubin $ Co., Sacramento. 

Our trimmers are busy creating some 
very pretty hats for in between season 
wear and present use. The styles are 
new, the trimmings are new. The fact 
is that there is lots of wear in these 
hats and at the price we have placed 
on them they certainly are just what you 
want. — B. Ballerstein fy Co., Newark. 

In addition to our elaborate display of 
high-class millinery we have arranged 
for to-morrow a very special offering of 
charmingly jaunty, smart, strictly hand- 
tailored French sailors, with kid leather 
and gilt button trimmings. The hats 
are made over wire frames and smooth 
felt. The color range embraces navy, 
brown, red, black and green. — Olds, 
Worthman $ King, Portland, Ore. 

Brilliant is the attribute, for never 
have you seen such beautiful styles nor 
such rich colorings. Graceful is the at- 
tribute of form in the millinery by rea- 
son of the curves and rolling flares ot 
the picture hats, the small turbans and 
the sailor hats. Paris has done her 
best. The models from our own artist 
milliners deserve attention. — Pettis Dry 
Goods Co., Indianapolis, Ind. 

There is always an exquisite stylish- 
ness and elegance about Eaton millinery 
that makes it irresistible from a femi- 
nine standpoint, and it has an individual- 
ity about it that amounts to exclusive- 
ness. — T. Eaton Co., Toronto, Can. 

Ready-to-wear hats at a dollar! 
This is an extraordinary offering. Three 
hundred pretty, stylish, trimmed walk- 
ing hats for women, ordered weeks ago, 
have just come in — and we don't want 
'em. They are made to sell at $2 and 
$2.25, and are easily worth these prices. 

MILLI 



But, to get them out of the way quick- 
ly, we mark them below cost — $1 each. 
And they will no doubt find ready takers. 
For every woman wants one of these 
smart, practical hats for summer wear. 
In white and fancy mixed straws, and 
a variety of shapes. Simple but effect- 
ive trimmings of ribbon, quills and the 
like. The trimmed hat opportunity of 
the months ! — Wanamaker, New York. 

The large picture hats are pre-eminent 
for evening as well as daytime wear. Yet 
so varied are the shapes that each indi- 
vidual taste is amply met. Crowns are 
high and brims are wide, to go with full 
skirts and larger sleeves. The hat seen 
most in Paris at present has a medium 
high, stiff crown, elongated from back to 
front and slightly sunken at the top. — 
Wanamaker, New York, N. Y. 

In considering where to buy your trim- 
med hats we would have you remember 
that our skilled milliners are constantly 
copying the newest imported styles and 
are reproducing them in the most deli- 
cate colors and materials, thus dupli- 
cating expensive hats at much lower 
prices. — Rothschild $ Co., Chicago, III. 

If you have seen these hats you know 
that they embody all that is most clever, 
most fascinating and becoming in the 
season's styles as sent from France or 
modified by our own inimitable artists. 
You know that there is that indescrib- 
able touch of genius in every kink in the 
straw that marks the distinctive hat. 
Yet there is but one rule for all our 
wear — welcome the coming, speed the 
parting. These aristocratic creations 
have played their part and must make 
way for others. Therefore, down go the 
prices again with the approach of mid- 
summer. It is an opportunity that 
occurs but once a year — and only here. 
Originally these hats sold for $18.00 and 
$35.00, and now, while they last, at $5.00 
and $10.00. — Abraham $• Straus, Brook- 
lyn, N. Y. 

Individuality and exclusiveness are 
the characteristics of our millinery dis- 
plays at all times — characteristics that 
entitle them to be called creations. 
Only the selected best, culled from the 
multitude of new ideas each season 
brings forth, are shown here. — Carson, 
Pirie, Scott fy Co., Chicago, III. 

Simplicity, style and beauty are the 
three predominating features that are 
conspicuous in every millinery creation 
represented in our splendid display. 
An important feature is the moderate 
prices which prevail throughout the 
department. — Lippincott $ Co., Wil- 
mington, Del. 
NERY 



806 



ADVERTISERS CYCLOPEDIA 



Picturesque indeed is the new millinery 
with its tall crowns, broad brims, its 
nodding plumes and sweeping aigrettes, 
its extravagance of color. Never before 
has Dame Fashion illuminated her crea- 
tions with such brilliant dashes of color, 
such original blending of shades, such 
unconventional combinations. — Minneap- 
olis Dry Goods Co., Minneapolis, Minn. 

All the best materials known to the 
best hat makers have been used in the 
construction of these hats, and the eco- 
nomical end has been looked after so 
well that the selling price of them has 
been kept down to a minimum.- — Abra- 
ham $ Straus, Brooklyn. 

Lightest, coolest millinery is what 
everybody wants now. And we will take 
just a minute of your time to tell you 
of some freshly arrived sailor and shirt- 
waist hats of Loeser standard that are 
very little priced as well. — Frederick 
Loeser $ Co., Brooklyn. 

The interesting feature of this sale 
is that each hat bears the stamp of late 
fashioning. Hence the styles will re- 
main distinctly refreshing and original 
throughout this season. — The Scott Dry 
Goods Co., Cleveland, O. 

Early Fall Millinery. — Ready-to-wear 
hats that will bridge you over to the 
time when you want the fall hat is the 
cry now. Something inexpensive, yet in 
taste, is the sought-for thing. — Dayton 
Dry Goods Company, Muncie, Ind. 

While there is plenty of time yet to 
get some good wear out of a hat, the 
close of the selling season is near at 
hand. In fact, we are making prices 
in this department as though the selling 
period were already closed. — Smith $ 
Higgins, Atlanta, Ga. 

Mid-season Millinery. — Black chiffon 
always comes to the rescue when straw 
hats are beginning to look dusty and 
dull. You can put it on now and wear 
it until felts and velvets begin to put 
out their heads. A new lot of black 
chiffon hats for $5 and $6 is here this 
morning — the stuff laid in soft folds over 
wire frames and trimmed with ribbon, a 
wing, a quill or flowers. The trimming, 
like the hats, is all black. — Wanamaker's, 
Philadelphia, Pa. 

We purchased from Wabash Avenue's 
most prominent millinery house about 
1,000 women's ready-to-wear hats at an 
immense saving. They're made of all 
the new and fancy straw braids in every 
stylish large and small shape. Neatly 
trimmed with velvet, ribbon, buckles and 
Wings. They're the hats other stores are 
showing for 75c to $1.50. Extra spe- 

MILLI 



cial for Saturday, your choice of the 
entire lot, 25c. — The Boston Store, Chi- 
cago, III. 

From a New York maker — probably 
the best known in America for the style 
and beauty of his untrimmed hats — we 
have purchased the entire remaining 
spring stock, including horse hair, fine 
French chip, and Tagal or hemp — three 
of the fashionable materials which Paris 
is pushing to the front. These we have 
trimmed in our own workrooms, with 
the finest materials. Prices are half 
what they would usually cost. About 
125 are ready to see this morning. We 
shall fill up the gaps as these go out. 
Women who need new hats at the last 
minute for this week, or for a holiday 
jaunt, will be quickly and well provided 
for. — Wanamaker, Philadelphia, Pa. 

Each year we endeavor to make a spe- 
cial of this trimmed hat. Our aim is to 
produce a hat that is up-to-the-minute 
in style, material, trimming and work- 
manship — something better than can be 
bought elsewhere. It is with no little 
pride that we ask your attention this 
year to our trimmed hats. — King's Pal- 
ace, Washington, D. C. 

A magnificent showing of the latest 
and most beautiful effects in fall mil- 
linery, a display that for richness and 
variety is unequaled in this city. Scores 
of styles are here for your choosing — 
the products of Paris, New York and 
our own expert staff of workers. Our 
force of trimmers has been enlarged this 
season, so that in every way our ser- 
vice will be better than the past. — 
Stanly Mills <$£ Co., Hamilton, Can. 

American milliners have attained a 
high standard of millinery art, but it is 
from gay Paris, where the fashions 
originate that we must go for the high- 
est touches of the millinery art. Any 
lady who buys a French pattern here 
buys an exclusive style, and the assort- 
ment to select from more than double 
any preceding season. The G. & M. 
ability to excel was never so forcefully 
demonstrated as will be afforded by this 
display. — Goldstein <f- Migel, Waco. 

Millinery opening continued with an 
ever-changing panorama of newness. — 
Boston Store, Milwaukee, Wis. 

Crowded to the doors. We set the 
low-price ball rolling and its welcome 
rumbling will echo now, and the season 
through. If you want to buy right, if 
you want to be treated right, if 
you want to save money, make our store 
your trading house for millinery. — Nus- 
baum <|; Livingston, Albany, N. Y. 
NERY 



OF SELLING PHRASES 



807 



Our early blossoms in new spring mil- 
linery. Charming blossoms in the shape 
of new styles in women's hats unfold day 
after day in the millinery show-rooms. 
And they're plucked, by appreciative ad- 
mirers, as soon as they appear. There's 
a group of fascinating hats in white 
and black here to-day that may be gone 
to-morrow. Another case holds a bril- 
liant cluster of red ones — who knows for 
how long? But brains are fertile, and 
fingers are nimble in our work-rooms; 
and the woman who comes to-morrow to 
seek her spring hat will find some to 
choose from that are radically different 
from but equally enchanting as those on 
view yesterday. — Harned $• Von Maur, 
Peoria, III. 

Children's hats. A wealth of bewitch- 
ing creations for the little folks — a 
variety that makes choosing a delight — 
an assortment without parallel in the 
whole Southwest. Dress hats, untrimmed 
hats, street hats, school hats, floppy 
hats, beach hats, clever in shape and 
treatment, no matter how cheap in price. 
— Marvel, Los Angeles, Cal. 

Pretty, cool and inexpensive summer 
and Fourth of July hats for the little 
folks; they are in three styles and 
various colors of mull and straw com- 
bined. — Wasserman, Kaufman $• Co., 8 alt 
Lake City, Utah. 

The new ready-to-wear hats for wo- 
men, and children, too. — For golfing, 
mountains and seaside, the most unique 
and becoming shapes that have been 
shown this season and, besides being 
pretty, are pratical — some of them linen, 
some of duck, others of felt — kinds for 
women, big and little girls, as well as 
children. — Frederick Loeser, Brooklyn. 

Daintiness idealized. — The millinery 
parlors on the second floor are all a- 
blossom with the fairest, most radiant 
of summer hats. Charming combinations 
of every conceivable description. — Siegel 
Cooper Co., Neiv York. 

Simplicity, style and beauty are the 
three predominating features that are 
conspicuous in every millinery creation 
represented in the splendid display. 
Every style is picturesque but sensible 
— nothing gaudy or faddish about them. 
Furthermore, it is a splendid demon- 
stration of the store's policy to offer 
millinery which is in every way superior, 
at very moderate prices. — The Furst 
Company, Jersey City, N. J. 

Reception days in the millinery salons. 
— It is the absence of anything harsh 
and discordant, the lack of anything 
flashy or garish, that impresses one first 
on meeting these beautiful new hats. As 

MILL! 



a woman put it yesterday : " I feel al- 
most awed— as if I were drinking in the 
wonderful colors in a great master- 
piece, or the soft, exquisite shades in 
an old, old tapestry." Yet not everything 
is in the coloring. There is much in the 
lines, and a great charm in the sim- 
plicity of trimming.— Wanamaker's, Phil- 
adelphia, Pa. 

New millinery that is fascinating. — 
One thing can be said of both the mil-" 
linery from Paris and the millinery from 
our own work-rooms, and that is, no 
woman can find a garish piece. Our 
best endeavors are always used to give 
dignity to milliner, and we are frank 
enough to admit that dignity is not al- 
ways associated with creations from 
Paris. Every woman who delights in 
fashion looks to Paris modistes for mil- 
linery inspirations, and French people, 
like many others, are at times daring. 
Unless the daring sort of millinery goes 
too far it is not tabooed in our millin- 
ery rooms. There is a difference be- 
tween daring and garish. — Joseph Home 
Co., Pittsburg, Pa. 

Never before such millinery prices. 
The millinery section won't be bothered 
with any left overs. Reductions are the 
most substantial in our history, taking 
a decisive loss on every trimmed hat 
in stock — a loss that's ridding tables 
of their artistic creations and paving 
the way for future action. — Siegel Cooper 
$ Co., Chicago, III. 

The children's new hats are in every 
way as picturesque and beautiful as 
those for women. Some of the effects 
are quite daring, in the twisting of the 
frames, but there is nothing that can be 
called eccentric, when you see how be- 
coming the hats are when worn. — Mrs. 
Edith Tolle, El Dorado, Kan. 

Showing of new fall millinery. — Our 
showing of new millinery for present 
or early fall wear brings froth the admi- 
ration of every woman that has visited 
the display. The styles are so varied 
and the assortment so complete — there is 
no disappointment in selecting just the 
style you want. — The May Co., Cleve- 
land, O. 

First crop of fall hats. — The early 
fall hats have a style that's all their 
own; most of them are intended to be 
draped with the long, loose, chiffon veils, 
and even the simplest affair takes on 
an added grace under the veils, so that 
the economy is very real — an inexpen- 
sive hat with a good piece of chiffon 
is quite as effective as the most ex- 
pensive affair you could buy. — Stone, 
Fisher $ Lane, Tacoma, Wash. 
NERY 



808 



ADVERTISERS CYCLOPEDIA 



The new autumn millinery modes. — 
New arrivals have just been received of 
smart styles in the finely tailored first 
hats of autumn. They illustrate fash- 
ion's trend in millinery suitable for 
street and general wear at moderate 
prices. — Schlesinger $• Mayer, Chicago. 

Black hats. — The vogue just now. — 
The demand now is for black millinery. 
At this season, when so many people are 
away for their vacation, the black hat 
is most sensible for traveling and out- 
ing wear. For those who have come 
home and want something new to wear 
for the early fall, the black hats find fa- 
vor. We have anticipated fashion in this 
respect and have prepared beautiful che- 
nille and maline combinations interwo- 
ven in dainty manner, chiffon pleated 
hats, with velvet chirrings and accordion 
pleated hats with shirrings of chiffon. 
In addition to these are the plain felt 
hats in practical shapes, which only 
need a bird, wing, or flower to complete 
them for wear. — Solomon's, Pittsburg. 

In no other quarter of the store is 
there any greater activity than among 
the milliners. Returning buyers have 
brought inspiration in the shape of 
smart street hats for early fall wear; 
and, what's better, renewed that inti- 
macy with the Parisian fashions for 
which the store's millinery business has 
always been conspicuous. The question 
of " What's going to be worn? " is a long 
one to answer, yet these hints will be 
of service. — Stone, Fisher £ Lane, Ta- 
coma, Wash. 

Felts, shaggy mohairs. But how pretty 
the Zibelines are! (Most as popular for 
hats this season as dresses. You know 
absolutely " the " thing will be to match 
the dress with the hat.) How many 
there are! Most every color, most every 
shape. We cannot imagine the bee that 
has been more busy than our millinery 
leaders preparing for this fall's season 
and busy with results, too. Going from 
market to market, studying, having hats 
made just as they wanted for Cali- 
fornia women with regard to style first. 
And then planning quantities for six 
stores. Getting a price lower than most 
stores could think of. Then they have 
rushed them to us by express, and we 
have had our home workers at it putting 
on the finishing touches. My! the last 
week has been a busy one, and to-mor- 
row we open our walking hats and 
" ready-to-wears " to the women of Sac- 
ramento. — Hale's, Sacramento, Cal. 

The millinery designers have excelled 
themselves this year, producing some of 
the most beautiful creations that have 

M1LLI 



ever been exhibited. Our showing of 
the new styles is so complete that you 
will certainly find a hat to your liking. — 
Barfs, St. Louis, Mo. 

This season's best ideas are embodied 
in these splendid hats all ready to put 
on. Modeled after the choice patterns 
from Paris, but priced in accordance 
with The Fourteenth Street Store plan 
of low prices. — The Fourteenth Street 
Store, New York, N. Y. 

Here's a lot of hats made by hand on 
wire frames, that were made to sell at a 
great deal more than our price. They 
are of velvet, tucked, puffed and shirred; 
or of braid and velvet. Shapes are up- 
to-the-day turbans and tricornes, and the 
effect is obtained by the manipulation of 
the materials by the skilled fingers of 
the milliners who fashioned them. Very 
little trimming is required — an ostrich 
plume or coque breast or similar touch 
is all that's needed to finish them. — Gim- 
bel Bros., Philadelphia, Pa. 

A fascinating display of advance mil- 
linery modes for Southern tourists, with 
which we have combined an early show- 
ing of exquisite evening effects and new 
styles in suit hats for traveling and 
street wear, will be made this morning 
for the first time in our French mil- 
linery section. This effort far surpasses 
any of our previous displays in point of 
numbers and artistic merit, while the 
prices leave no doubt as to the econ- 
omy of early selection. — Marshall Field 
fy Co., Chicago, III. 

Charm in our millinery. Since the 
millinery exhibition days began our 
trimmed hat section has been filled with 
eager buyers. We are splendidly 
equipped to meet your millinery wants, 
showing an endless variety of choicest 
millinery at just the prices you want to 
pay. — Rothschild, Chicago, III. 

Clearance of winter millinery. — Every 
dollar's worth must find other owners 
straightway — nothing reserved. Spring 
lines are peering out here and there 
from beneath old winter's wing, remind- 
ing us that the reign of cold weather mil- 
linery is about over, as far as we are 
concerned. Two long months of wear- 
ing time ahead for you, which certainly 
intensifies the importance of this great 
final clearing. — L. S. Plant <$• Co., New- 
ark, N. J. 

In no other section of the store is it 
more essential to have goods new, fresh 
and correct to the minutest detail, and 
perfectly in accord with the season. 
All this season's modes must, therefore, 
be disposed of without fail. — Mandel 
Bros., Chicago, III. 
NERY 



OF SELLING PHRASES 



809 



A millinery beauty show. A surpass- 
ing exhibit of the new spring millinery. 
The Paris hats and our own matchless 
creations. Another millinery epoch is at 
hand — another period of the world's art 
creations is exemplified in its many 
phases in the headwear creations that 
are to dominate fashion's world for the 
coming season. Little did Watteau, the 
master painter, one hundred years ago 
dream he put on his canvases the in- 
spiration for the milliner's art of an- 
other generation. Of course, a Paris 
master knew the possibilities and ap- 
preciated the beauty of the sweeps and 
folds and draped effects of the Watteau 
hats. And so we have the graceful Wat- 
teau or Shepherdess hat as the motif 
and model of the millinery creations of 
to-day. — Hecht's, Washington, D. C. 

Women's tailored hats. America leads 
the world in tailored hats, just as she 
does in tailored suits. Paris, with all 
her cunning, cannot turn out hats so 
simple, so little trimmed and so se- 
vere. — The Wanamaker Store, Philadel- 
phia, Pa. 

Misses' and children's hats. Our 
showing of hats for girls and misses is 
very complete — a fascinating expose of 
the newest and prettiest of the spring 
styles. Our milliners have caught the 
knack of making graceful hats that set 
off children's faces to perfection. — Man- 
del Bros., Chicago, III. 

The beautiful display of new styles 
at our millinery opening last week was 
an earnest of what our millinery stock 
will be this season. There is no high 
standard of style excellence that is be- 
young the reach of the artistic minds 
that think out these clever ideas for 
your pleasure. We are constantly chang- 
ing and bringing forth new styles as 
the season advances. Women wonder 
how we can crowd so much style and 
beauty into these hats. They're char- 
acterized by a charming effectiveness. — 
Harned <§• Von Maur, Peoria, III. 

In the millinery store you will find 
the most fascinating show of the year. 
Paris and America have combined in an 
artistic effort, never equaled before. The 
quivering genius of the greatest Paris 
makers of hats seems to pulse through 
the entire collection. One has snatched 
from the rainbow a fuchsia pink, and 
set it in a mass of gray. Another has 
wreathed with black forget-me-nots a 
simple white lace hat. A third has 
taken an odd shape, and plastered to it 
a single flower. But whether the hat is 
made of one or many colors, there is 
one universal charm — symmetry, and de- 

MILLI 



cision of shape. — Schifer <|- Block, Pe- 
oria, III. 

To-day's harvest of summer millinery 
from our own workrooms displays the 
new and charming hats made of Bro- 
derie Anglaise, which in simple English 
means handsomest designs of openwork 
allover embroidery. Nothing could be 
more cool, fresh and dainty than these 
charming white hats with their crisp 
decorations of leaves and flowers. Wo- 
men who admire things thoroughly new 
and beautiful will want to see them, of 
course. Paris is just now going wild 
over the same thing. Prompt word from 
our Paris office inspired the present col- 
lection. — The Wanamaker Store, New 
York. 

As you view the flower-trimmed hats 
you'll be fascinated with the striking 
simplicity and dignified charm of the 
beautiful "Waterlily" hat. Built on 
the popular mushroom style, rolled up 
from face and drooping at back. A 
bank of small water lilies over crown, 
maiden hair fern spreading out to side 
and overlapping loops of brown velvet 
ribbon falling just over back in the old 
shepherdess fashion. French folds of 
tulle on bandeau, while loops of brown 
velvet fall gracefully on the hair. This 
is only one of the beautiful showings of 
dress hats in Milan straw, fine chips, 
leghorns in white, black, natural and 
champagne. — The T. Eaton Co., Toronto. 

The new ready-to-wear felt hats. They 
are nearly all in French felt and cam- 
el's-hair — soft, round, upturning sailors, 
chiefly; though toques, turbans and flares 
are numerous, too. Many are in the 
latest crush-back sailor style, becoming 
to most women. Great panne velvet 
sailors, severely trimmed, are very strik- 
ing. 

The development of fashion is a con- 
stantly progressive evolution beautyward. 
It seems trite to say now as we have 
perhaps always said before, that the pres- 
ent season's styles are more charming, 
more artistic, more beautiful than ever 
before.— Mr*. Edith Tolle, El Dorado. 

July millinery. — Charming display of 
trimmed hats for the ladies, fetching 
hats for the summer girl, cool hats for 
the children. The very essence of sum- 
mer is breathed forth in these delight- 
ful productions of good makers and our 
workshop. The prevailing ideas, shapes 
and materials find expression in them 
in the most finished and artistic man- 
ner.—/. N. Adam $ Co., Bufalo, N. Y. 

Midsummer months must-move mil- 
linery sale. — The Euwer Store, Youngs- 
town, O. 
NERY 



810 



ADVERTISERS CYCLOPEDIA 



Every hat that it's proper to wear 
this season is included in the sale; not 
a meager gathering of hats that no- 
body wants, but bright, fresh, stylish 
headwear that will appeal most to wo- 
men of fashion. And the assortment is 
so large that at this writing it doesn't 
seem as though anybody could possibly 
be disappointed. — Stone, Fisher $ Lane, 
Tacoma, Wash. 

New felt hats for summer. — You must 
have one, or not be up-to-the-minute in 
your attire. Further, you'll want one — 
these summer felt hats are charming. 
There's much to be said about them — 
we'd rather you'd see the hats. It might 
be well, though, to read the description. 
— Hochschild, Kohn <§• Co., Baltimore. 

The best outing hat for women is 
made of felt. Felt will stand the 
whims of weather better than straw — 
it doesn't lose its shape in the damp; 
then it's warmer, and if you are going 
away to the mountains or the seashore 
that is the very thing you want. — Wan- 
amaker's, Philadelphia, Pa. 

We keep in touch with the fashion cen- 
ters and put a touch of style into your 
hats that will please you. — Morehead Mil- 
linery Co., Great Falls, Mont. 

A speedy clearance of these beautiful 
hats will be made at once — hats with 
the blush of newness upon them reduced 
to half price and less. — Blum Brothers, 
Philadelphia, Pa. 

Midsummer millinery. — The other day 
we told in the papers how well black 
chiffon hats stopped up the gap be- 
tween summer and fall. 

Many women who had not thought of 
them before came to see, and if we had 
not received new lots every day or so, 
we should not have had enough. There 
are still plenty — $5 and $6. 

But we find that women are using 
chiffon for best and making rough straws 
or felts do the hard work of every day. 
That brings sailors and " cowboy " hats 
to the front. — Wanamaker's, Philadel- 
phia, Pa. 

Every hat here shown is " fall, 1908." 
The very cheapest number is good style. 
We have no out of date patterns. There 
is not a trashy hat in our line — every 
flower, ribbon and feather is on to stay. 
Compare the values we offer with those 
shown you by others, and you will see 
that we deserve your business in this line. 
Here you can save from one-third to one- 
half your millinery bill. — The Felton- 
Long Co., Spokane, Wash. 

With the well dressed French woman 
the veil is not a mere strip of chiffon 
or net drawn across the face or the hat 

MILLI 



just because fashion so decrees, but it 
is an important element of her costume — 
of actual use, with a special part to 
play. The veil is " beauty's " best friend, 
and its purpose is pre-eminently that of 
keeping the hair in order and keeping 
the coiffure perfect in its relation to the 
hat. — Emery, Bird, Thayer Co., Kansas 
City, Mo. 

Five new hats for college girls. — An 
innovation from the millinery salon — five 
crisp, new autumn styles, designed par- 
ticularly for the young women who care 
to begin their college term with the very 
earliest bit of Paris fashion for their 
hats. The millinery chief has just ar- 
rived from abroad, her brain full of the 
inspiration of the new styles. These 
five styles are the result of her study 
and the product of the deft fingers of 
the experts who make the most beautiful 
and expensive hats we sell. Yet because 
this is an innovation, because we have 
planned these hats especially for the 
young women of Brooklyn — the college 
women — the hats will be here to-morrow 
for $4.95 apiece, an unprecedented price. 
— Abraham $ Straus, Brooklyn, N. Y. 

Here's a sale the like of which Ta- 
coma has never yet seen. Milliners went 
away last week to New York looking for 
fall fashions. Before they went we 
got explicit instructions to close out all 
the trimmed hats at some price. So, be- 
ing given carte blanche, we will offer the 
whole collection, with possibly a dozen 
exceptions — at $2.50 each, hats worth 
up to $20.00.— Stone, Fisher <§• Lane, Ta- 
coma, Wash. 

French milliners create, but they can- 
not control; and their original creations 
that set the fashion pace are hurried here 
to be duplicated exactly from a fourth 
to a half the Paris price. — Macy's, New 
York. 

We have taken practically all of our 
trimmed hats and cut their prices in 
half in order to effect a complete clear- 
ance. Tne entire assortment will be 
ready at the new prices to-morrow morn- 
ing. If you want to get a dress hat, 
a second best or a hat to wear on trips 
out of town, come to-morrow, and make 
your selection while the assortment is 
at its best. — The Palace, Spokane, Wash. 

Eaton milliners are true millinery 
artists. To study, to design and evolve 
charming millinery styles and modes and 
to combine with artistic effect lovely mil- 
linery materials and handsome color 
schemes into exquisite millinery creations 
to suit the tastes and millinery require- 
ments of Toronto women is their pro- 
fession. — T. Eaton Co., Toronto, Can. 
NERY 



OF SELLING PHRASES 



811 



Always offering a larger stock, a 
greater variety and better values than 
can be had elsewhere, our offer of trim- 
ming hats free of charge carries with 
it a special significance — the getting of 
a stylishly trimmed and most desirable 
hat at a minimum cost — you paying only 
for the actual cost of the hat and trim- 
mings and we give you, absolutely with- 
out any additional charge, the services of 
an expert corps of trimmers whose work 
stands second to none in this city. — Lit 
Brothers, Philadelphia, Pa. 

Exclusive models from Paris, London 
and New York, as well as the less ex- 
pensive but very desirable domestic adap- 
tations, are offered in pleasing assort- 
ments. — H. G. Selfridge $ Co., Chicago. 

To-morrow's special display will be of 
much interest to women who want to 
know exactly what effects in millinery 
Paris approves to-day, and the quality 
of the offerings, no less than the low 
prices, will doubtless prove a revelation 
to many customers. — Strawbridge $ 
Clothier, Philadelphia, Pa. 

Spring millinery. — The charms of our 
millinery parlor — on the second floor — 
are the hats — new hats that mirror the 
latest spring ideas. Turbans and walk- 
ing shapes preponderate. The trimmings 
are just over from Paris — dainties and 
lovelier than ever. This collection of 
early models can't fail to interest every 
woman. They are real gems of art — - 
and the prices are pitched on the popu- 
lar policy. We invite you to look at 
them thoroughly. If you choose one, 
you'll save money. If you merely look 
— you'll learn several things about the 
grace and economy of spring fashions 
that it may be well to know. — Macy <f* 
Co., New York City. 

Our milliners have been hard at work 
getting out crisp, new styles, so that 
everybody who comes for a fresh hat 
will find something a bit different from 
the ordinary. We are showing a variety 
of mid-summer hats in chip, fancy 
braids, chiffon and lace. Black, white 
and cream. The newest shapes with 
broad crowns, plain or fancy brim, as 
well as the baby hats with full ruffled 
brim. — Fred. Loeser 8[ Co., Brooklyn. 

Altogether, in color and grace of style, 
the most admirable ready-to-wear hats 
that ever came with the autumn. — The 
Wanamaker Store, New York. 

Big clearance sale of millinery. — Bar- 
gains in all lines. — Ellet $ Hicks, Alli- 
ance, O. 

Captivating millinery styles. There's 
so much to be said regarding this superb 
showing of spring and summer millinery 

MILL 



that we hardly know just where to begin 
or end. There's such a wealth of style as 
to seem almost limitless in variety — styles 
that have fashion's highest endorsement 
— millinery that will appeal irresistibly to 
all. The world-famous French artists 
and the scarcely less renowned New York 
designers are represented in this collec- 
tion by their most fetching, stunning 
creations. These have been reproduced 
or modified in our own work rooms in 
materials of beautiful quality and come 
to you now at the popular prices possible 
for all to pay. Brilliant in beauty and 
rivaling in fashion the imported head- 
wear are the designs originating with 
our own expert trimmers — hats of ex- 
treme becomingness and rich elegance. — 
Stone $ Thomas, Wheeling, W. Va. 

Millinery greatly reduced. Sharp re- 
ductions rule all along the line including 
our whole stock of handsome dress hats, 
a smart assortment of tailor suit hats. 
The newest effects in untrimmed hats and 
a world of beautiful trimmings. We 
are adding new hats daily to our collec- 
tion. These are representative of the 
newest style ideas and are models of low 
pricing. — Thos. C. Watkins, Hamilton. 

A most novel decorative scheme. You 
who come to the millinery opening Tues- 
day or later this week, will step off the 
elevators into a section of sunny Italy — 
the land of sunshine, songs and grapes. 
Our decorators have turned the entire 
department into a most exquisite and 
novel grape arbor. You will remember 
how beautiful this part of the store was 
last year with its airy trimmings, ex- 
quisite hats and singing birds. It is to 
be much more effectively decorated this 
season. Women, and men, too, for that 
matter, will come and see and admire 
and marvel. It has been arranged espe- 
cially for you and other Harris-Emery 
patrons. Do not wait until the first 
blush of newness and that charm which 
novelness always lends have been dimmed 
by time. Come Tuesday and see every- 
thing at its best. We will expect you. 
The opening is to continue throughout 
the week. Again, " Welcome ! " — The 
Harris-Emery Co., Des Moines, Iowa. 

Lack of sunshine brings down millin- 
ery prices. There have been so few 
pleasant days that many have not felt 
the desire to wear dressy hats. As a 
result, though business has been good, we 
haven't sold near as many hats as we 
would like to, and to make things go, 
especially hats, both trimmed and un- 
trimmed, we are going to sell a lot at 
prices that bear no resemblance to their 
worth. — Hahne <§• Co., Newark, N. J. 
INERY 



812 



ADVERTISERS CYCLOPEDIA 



A very special collection of swell mil- 
linery for mid-summer and early fall 
wear in black horse hair braid, those 
large sailor shapes trimmed in chiffon, 
plumes and wings, burnt leghorns and 
milans trimmed with flowers and rib- 
bons; they are the prettiest hats we have 
had this summer; regular $15 and $17.50 
values. — Jacoby Bros., Los Angeles, Cal. 

New creations in summer millinery. 
The beautiful new shades that greet you 
the moment you enter our millinery sec- 
tion will amply repay you for visiting 
our store, for counter, stand and shelf 
is literally filled with new, handsome cre- 
ations. Most captivating styles, lovely 
to behold. Our stock of summer designs 
is now replete with the very latest con- 
ceits, and each day sees something new 
added to our magnificent stock, but the 
choicest of the styles are -naturally al- 
ways picked up first. The fact is, we 
would advise everybody who contem- 
plates purchasing a new summer hat to 
see our exhibit at once. We do not ask 
you to buy, we simply wish you to see 
our beautiful assortment to get the 
smartest ideas of the season. — Hudson's 
Bay Co., Winnipeg, Can. 

Mink-trimmed hats $6.50. In no 
branch of millinery do our milliners dem- 
onstrate their unquestioned supremacy 
more than in these charming mink- 
trimmed hats. Some of them might al- 
most be considered summer creations, 
but for that rich brown, furry piece of 
mink, giving the unmistakable winter 
touch. Each bewitching model exclusive 
in its style distinctiveness. — T. Eaton Co., 
Winnipeg, Can. 

We show the most complete assort- 
ment of ladies', misses' and children's 
trimmed hats in Salem. We have six 
milliners trimming every day and still 
we are sold up to the handle. Busy is 
no name for this department, but it is 
no wonder when you consider the small 
prices we ask for beautiful trimmed hats 
now on sale. — McEvoy Bros, Salem. 

Further reductions in millinery. As 
Christmas draws near, the prices in mil- 
linery go lower. This is the rule in most 
stores. We have taken the bull by the 
horns and have done more from the start. 
The prices have always been low. The 
prices now are at the very lowest pos- 
sible point. And the hats are ever of 
that high-class, exclusive style which has 
made Tapp's millinery department known 
far and wide. This department has out- 
classed all previous efforts by showing 
some of the swellest hats we have ever 
shown. Magnificent evening hats. New 
ready-to-wear hats and stunning street 

MILL! 



hats. The very hat you need for any 
occasion. We know we can please you 
now with the hat that best becomes you. 
Original most moderate prices greatly 
reduced. Buy your Christmas hat Mon- 
day early. — The James L. Tapp Co., Co- 
lumbia, 8. C. 

The newer hats. One thing that makes 
Tapp's millinery department distinctive, 
different from others, is the fact that we 
show new hats as the styles become 
known. Newer styles are displayed to- 
day in comparison with yesterday, this 
week with last week. Something new, 
attractive and pleasing every day. Some 
of the handsomest evening hats ever seen 
south will be displayed Monday for the 
first time. Magnificent productions, per- 
fectly modeled from the latest hats of 
Fifth avenue and Paris. — The James L. 
Tapp Co., Columbia, S. C. 

Our milliners, on Saturday morning, 
are adding to the charming showing of 
millinery elegance displayed in our show 
cases, by a bewitching array of demi-sea- 
son millinery portraying most welcome 
style innovations that are both distinctive 
and original. — T. Eaton $ Co., Winnipeg. 

A timely purchase of over 500 street 
and dress hats bought of one of the 
foremost eastern manufacturers at about 
one-half their actual value, passed on to 
you at like prices. Snappy, up-to-date 
styles in blocks and trimmings. Prices 
that are usual at the end of the season. 
Divided into three lots as follows. — The 
Leader Millinery Emporium, Los 
Angeles, Cal. 

Hats for the horse show and the great 
sale of hats and trimmings. Those who 
have anticipated attending the annual 
horse show at Madison Square Garden 
will find here a collection of elaborate 
dress hats that will lend to their cos- 
tumes character and individuality. Many 
new designs have recently been evolved 
by our experts, and the collection of real 
stunning effects is now very generous 
indeed. Choice being so wide, practically 
every taste can be satisfied from hats in 
stock, and when those we exhibit do not 
please we can quickly make something 
to your order along the same lines or in 
other designs to suit your fancy. — Hahne 
4f Co., Newark, N. J. 

Millinery art is receiving its highest 
interpretation in the many charming 
models that grace our show cases these 
days — tributes to the rare skill of our 
milliners. A further addition of many 
charming hats is being added to-morrow 
and the elegance of the new style fea- 
tures are pre-eminently noticeable. — The 
T. Eaton Co., Winnipeg, Can. 
NERY 



OF SELLING PHRASES 



813 



Correct styles in smart millinery. Re- 
fined elegance is the strong feature of 
this season's millinery, and our present 
display certainly surpasses all our previ- 
ous efforts in this department. Never 
has there been a more lavish use of every- 
thing that is dainty and pretty in the 
creation of beautiful hats for all oc- 
casions. Don't make the mistake of not 
visiting our store. — Eisch $ McCoy, 
Mansfield, Ohio. 

The show of tailored hats here awakens 
an enthusiasm that is catching? Have 
you attended our spring millinery open- 
ing? Avoiding even the suggestion of 
exaggeration in presenting the claims for 
our millinery display, there isn't a hat 
out of the hundreds but bears about it 
the atmosphere of spring. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

Opening of Easter millinery to-mor- 
row. Presentation of the most important 
style event of the spring. This is our 
cordial invitation to you to come, to study 
the new hats and to enjoy their beauty. 
Loeser millinery openings hold a peculiar 
place in the esteem of Brooklyn women. 
They are authoritative. They are com- 
prehensive. They present such an ex- 
hibit of Paris millinery as could not be 
seen even in a day spent in the Paris 
shops — for close relationships with the 
style-wizards of Paris during many years 
give to us the privileges of the inner 
circle denied to the casual Paris visitor. 
These Paris hats are the most beautiful 
and the most wearable that the great 
French milliners have produced for 
spring. Side by side with them you will 
find the modifications and translations 
of the Paris ideas done by our own de- 
signers — and which are Paris hats and 
which Loeser hats only the hat tip inside 
will tell. It is a season of beauty — new 
beauty. Women are to look younger, for 
the hats have brims that droop becom- 
ingly over the face and the high ban- 
deau is practically a thing of the past. 
Toques and turbans are to be seen, of 
course, but most women will choose the 
more youthful loveliness of the rim hats. 
Picture hats make another new note of 
the season — hats with broad brim, sweep- 
ing gracefully upward and with the added 
richness of ostrich plumes. Ostrich 
plumes and ostrich aigrettes are much 
used and for the very smartest hats new 
effects in fancy feathers. Flowers of 
course — the wonderful Parisian flowers 
that hold the mirror up to nature. In 
colors Paris is talking blues — blues that 
range from the lightest to the darkest 
tones of peacock. Also smoke gray and 
a beautiful apricot and of course the 
black and white that are always good. 

MILLI 



These are points you will note as you 
see the show to-morrow — these and the 
one great fact that each hat, small or 
large, is a complete, artistic whole with 
beauty and becomingness as the reason 
for its being. — Frederick Loeser $• Co., 
Brooklyn, N. Y. 

Exquisitely trimmed mink tea hats — 
very special. One of the most important 
value offerings we have made in mink- 
trimmed millinery this season. Each 
charming model reflecting the latest 
style-touches as well as many original 
conceits, exclusively the creations of our 
own millinery artists. At this price 
thirty-five of these beauties shouldn't 
last an hour. — T. Eaton Co., Winnipeg. 

Such charming millinery and so eco- 
nomically priced. The deft fingers of 
our best milliners have worked their 
greatest skill on them. Exquisite models. 
Distinctive. Exclusive. The rare beauty 
of their style treatment will bear com- 
parison with the best that metropolitan 
cities have to offer at double and treble 
to-morrow's special prices. — T. Eaton 
Co., Winnipeg, Can. 

A word of comfort. We have a letter 
from a distant customer who " can't un- 
derstand how staid, settled women can 
wear the automobile hats " we've talked 
about. It will comfort her and others 
to know that, while almost every hat is 
trimmed " to face the wind without 
ruffling," there has not been in any re- 
cent season so wide a variety in millinery, 
and every face can be most becomingly 
framed. What if you don't motor, dear 
knows you've had a time when driving 
or walking on blustery days. Think of 
the blessing of a hat that will stay on 
and whose feathers and fol-de-rols won't 
ruffle up. The fashion writers from all 
the newspapers were charmed with the 
new fashions and with Gimbel's com- 
manding showing of them. The opening, 
in all its elegance of floral decoration, 
continues. But it has resolved itself into 
a competition. Gimbel hats vie with the 
French — and the majority vote would 
surely be in favor of our own produc- 
tions. So much fairer in price, too. — 
Gimbel Bros., Philadelphia, Pa. 

The glitter of the empire; the gold 
and green of Napoleon's own apparel; 
the dash of the directoire; the grace and 
beauty of the Louis — but what cares wo- 
man for the analysis of historic styles, 
once she passes the portal and feels the 
art-spell of those autumn hats in our 
millinery salon? She sees that they are 
more beautiful than ever before — that's 
enough. — Strawbridge $ Clothier, Phila- 
delphia, Pa. 
NERY 



814 



ADVERTISERS CYCLOPEDIA 



More new hats to show you to-day. 
No small measure of the notable success 
In our millinery store is directly attrib- 
uted to our policy of frequent on-coming 
of new goods. That Pueblo women fully 
appreciate our continuous effort to offer 
the new ideas as fast as they appear is 
evidenced by a most gratifying increase 
in our business. The top-notch design- 
ers of America are weekly contributors 
to our style show. Prominently are such 
renowned style originators as "Gage" 
and " Walkeen," whose creations pos- 
sess the most exclusive and distinct of 
style features. — The Crews-Beggs Co., 
Pueblo, Col. 

" Satisfying in every respect," is the 
unanimous criticism of our clients re- 
garding our paramount collection of im- 
ported and American millinery. Velvet, 
silk and French felt models vie so suc- 
cessfully with their trimmings of Water- 
fall or long French plumes, the oval 
crowns and perfectly graduated brims 
forming an ensemble of refined taste 
which marks them as perfection in head- 
gear; the ingenious style touches lent 
by gold and silver flowers, or maybe an 
addition of trickaline and gold braid, 
all go to vouchsafe that master skill in 
a choice of millinery for which the name 
of Latham is synonymous. You are cor- 
dially invited to look over our line. — 
Latham, Kalamazoo, Mich. 

Eaton style in summer millinery. 
"Style," says a noted fashion journal, 
"is an elastic word and covers many 
ideas more or less remote from the last 
word from Paris, and takes various form 
of expression according to localities and 
personalities." Exactly. That's the 
Eaton view of millinery style. Miss 
Winnipeg is interested in how Madam 
Paris' new summer bonnet is being made. 
But no matter how ravishingly pretty it 
may be, Miss Winnipeg has enough indi- 
viduality of her own to prefer styles that 
are exclusive, original, and suitable to 
her own requirements and peculiar type 
of beauty — and it's the mission of the 
Eaton millinery artists to see that she 
gets them. — The T. Eaton Co., Winnipeg. 

Anticipating the great demand for ex- 
clusive horse show millinery, we imported 
an unusually vast collection of charming 
creations. Our sales have been really 
phenomenal, but owing to the immensity 
of the importations, some of the best 
and prettiest models remain. — Mandel 
Bros., Chicago, III. 

Every lover of beauty and artistic 
style should visit this department, for 
we truly have a magnificent collection. 
Our hats are beautiful in themselves — 

MILLI 



artistic in tone, rich in harmonious color- 
ings, but put them on the head and they 
leap into even greater beauty. Our mil- 
liners have dreamed beautiful dreams and 
wrought the beauty in velvets and 
beavers, in birds, roses, grapes and a 
bewilderment of feathers. Each hat is 
an artistic whole and its beauty is in- 
describable. All the rich colorings, so 
suitable for the fall are being shown, 
but black will predominate — black alone 
and black in a combination of colors; 
grapes are largely used, and it seems as 
though they were never so beautifully 
used. But, as for description — come and 
see. — Warren Allen Co., Columbia, S. C. 

Southland millinery: first glimpse. The 
curtain of summertime lifted far enough 
to show these pretty hats for those who 
are planning a trip to the summer land 
of Florida. It is the most important 
and authoritative showing of early spring 
millinery styles that even this store ever 
made so early. These new Southland hats 
are expressions of the best Paris ideas 
for the coming season. There are hats 
of straw, of fancy straw braids and of 
the raffia straw which will be specially 
popular. Trimmings are of roses, wings 
and paradise feathers. Grace and light- 
ness of effect are the striking character- 
istics of the new styles. Every Brooklyn 
woman will want to see the collection now 
ready in the millinery rooms. Sharp re- 
ductions on winter millinery. Special 
" plums " for those who come will be a 
number of winter hats which have been 
greatly reduced in price — so emphatically 
reduced that wise women will feel it an 
economy to secure such hats at the little 
cost — for freshening up now and to start 
out with next fall before the new hat 
is selected. A thought that wise women 
keep in mind during the after-holiday 
reductions. — Frederick Loeser <$• Co., 
Brooklyn, N. Y. 

In mourning the hat is the keynote. 
Have it smart, correct, distinctive, and 
the whole costume is right at once. A 
whole case full of fresh, pretty spring 
styles expressed in mourning materials 
is ready for the trying between-season 
days. — Frederick Loeser $ Co., Brook- 
lyn, N. Y. 

A tremendous end of the season sale 
of neat and stylish street hats in the 
popular small turban effects of felts and 
velvets. Hundreds of them here; every 
one an accepted favorite of fashion for 
this winter. They are neatly trimmed 
with quills, flowers and fancy novelties 
and values up to $4.00; your choice to- 
morrow, 49c. — Whitehouse Dry Goods 
Co., Spokane, Wash. 
NERY 



OF SELLING PHRASES 



815 



MONEY BACK 



Money is cheerfully refunded or goods 
exchanged. We are always ready to do 
anything within reason, and oftentimes 
more. — Whitehouse Dry Goods Co., Spo- 
kane, Wash, 

You have no doubt heard of the money 
back store: that's ours. Your money 
back without an argument when pur- 
chases are not satisfactory. — Noyer 
Clothing Co., Portland, Ore. 

Your money back. — Every one must 
feel safe here. If for any reason what- 
ever you are dissatisfied with a purchase, 
bring it back and get your money. Every 
sales-person is authorized to observe the 
letter and spirit of this rule in the most 
liberal manner — no disagreeable explana- 
tion is required. But of course you 
would not ask us to take back a hat or 
piece of silk after its particular season 
is over — after the article has gone out 
of style; or if the article is damaged. — 
The Under-Price Store, Peoria, III. 

Don't worry — money back if not satis- 
fied. — Schipper $ Block, Peoria, III. 

Money back if anything goes wrong. — 
The Goldstein Clothing Co., Binghamton. 

Clothing that makes our guarantee of 
" money back " unnecessary. — Blooming- 
dale Bros., New York. 

We would take anything back and re- 
fund the money if it proved unsatisfac- 
tory, but we never have to. — Longyear's, 
Lansing, Mich. 

It's easy to understand why we want 
you to bring back anything that doesn't 
give absolute satisfaction. — Rogers, Peet 
$ Company, New York. 

A dollar here buys one hundred cents 
worth of quality (and in many cases 
more). If you are not convinced of it 
after your purchase, the money back 
privilege is always yours at Crews-Beggs, 
or an exchange if you prefer it. We 
can afford to lose the sale easier than 
have you stay away. We want you to 
feel that every dollar spent here is safely 
invested. — Crews-Beggs, Pueblo, Col. 

Money back if you say so. — The W. 
J. Woods Co., Worcester, Mass. 

No risk is taken in ordering in the 
latter manner. For, unless you are 
wholly pleased, we will buy the goods 
back without question. — Brodnax, Mem- 
phis, Tenn. 

MONEY 



There is a world of good cheer, hearty 
good will and unquestioned confidence 
that rings out when we say satisfaction 
or your money back. — Jones Dry Goods 
Co., Kansas City, Mo. 

Satisfaction or your money back is 
our motto. — W. V. Snyder $• Co., New- 
ark, N. J. 

Satisfaction in every instance or your 
money back. — Whitehouse Dry Goods 
Co., Spokane, Wash. 

We give you the option of returning 
any article purchased from us, either 
for exchange, or for the refund of your 
purchase money. — A If red Edmondson, 
Morecambe, Eng. 

Money is the best thing going, but it 
is better coming. — Puck. 

Your money's worth or your money 
back. — The Model, Peoria, III. 

Satisfaction or no sale, and money re- 
funded as cheerfully as it is taken. 
Every purchase must be satisfactory to 
the customer as to quality and price. If 
the goods are not as represented, or for 
any good reason are not satisfactory, we 
are at your command to exchange or re- 
fund the purchase price. — The Boston 
Store, Winchester, Ind. 

From the very first the MacGregor 
caught the town. The very day we 
brought out this overcoat, early in the 
winter, every clothing store began to re- 
ceive calls for it. But the only genuine 
MacGregors were at Wanamaker's. This 
fact soon got round. Our sales on this 
particular overcoat were tremendous. 
Now the rush is over and one of our 
manufacturers is clearing up, getting 
ready for spring. The hundred odd 
MacGregors left we have taken over to 
sell to-day at $16.50, although they are 
the $22.50 and $25 grades. Every one 
is fifty-two inches long with enough 
goods in it to wrap well abound you and 
keep you warm; and the fabric is the 
rough Scotchy stuff that has an " air " 
to it and rarely shows soil. Money back 
if not suited. — Wanamaker's, Philadel- 
phia, Pa. 

We guarantee satisfaction on all 
merchandise orders from out-of-town 
patrons. Test the facilities of this de- 
partment and let us demonstrate to you 
its efficiency. Prompt shipments. — Min- 
neapolis Dry Goods Co., Minneapolis. 
BACK 



816 



ADVERTISERS CYCLOPEDIA 



MUSLIN UNDERWEAR 



Combining the advantages of our own 
manufacturing facilities with a cash 
system of distribution brings the cost of 
faultless garments down to a truly 
" matchlessly low " basis. Even the 
most particular home sewer can pro- 
duce no better muslin wear, and cer- 
tainly none of equal merit for so little 
money. — Macy's, New York, N. Y. 

What words can we use to explain 
the snowy beauty of fine nainsooks and 
muslins made up, as you would make 
them yourself, with serviceable em- 
broideries and laces that will last till the 
muslin, too, is worn out. — Blum Bros., 
Philadelphia, Pa. 

Unusual undermuslin news. We print 
a list of prices and descriptions and 
they read pretty much as other lists. It 
is the quality of the undermuslins that 
can't be put into print that sets this 
sale above other sales; that distinguishes 
Loeser underwear from other under- 
wear. Brooklyn women know pretty 
well what Loeser quality is. There will 
be no disappointment. It is one of the 
best spring sales we ever announced. — 
Fred. Loeser <$• Co., Brooklyn, N. Y. 

Our own factory, strictly modern in 
every detail, produces the bulk of the 
stocks in this underwear store — snowy, 
generously fashioned, splendidly made 
garments, certain to please the most ex- 
acting woman. Apart from the fact 
that these Macy-made garments estab- 
lish our standard of quality, they serve 
as standards of economy for the thou- 
sands of women who depend upon this 
store. This is a timely occasion for com- 
parisons. Make them in your own in- 
terests. — B. H. Macy $ Co., New York. 

Women's muslin underwear. All of 
these goods are just from the factories, 
not gas eaten. Their freshness is evi- 
dent. Examine critically. You will find 
no soiled creases, no dinginess. There 
is a crispness and delicacy about the 
trimmings that all women with dainty 
tastes admire. The shapes, sizes and 
workmanship are excellent in every re- 
spect. The one unchallenged fact we 
wish you to fully comprehend is that 
our prices are invariably less than else- 
where. A look at the goods will con- 
vince you. — Paris Cloak <$ Suit Co., 
Marion, Ind. 

The muslin underwear sales were held 
MUSLIN U 



in June until numerous slight heat 
strokes, happening to customers and 
workers in the thronged sections, made 
it seem sensible to push the opening into 
the pleasant days of May. Will you 
buy now — saving a fourth to a third — 
shopping in comfort, or wait till June, 
pay full prices and swelter? Thousands 
of women know the answer — and the 
sale is developing intense interest. The 
business gets larger day by day. — Gim- 
bel Bros., Philadelphia, Pa. 

Most helpful, because most practical — 
practical in the kinds of underclothes, 
practical in prices. Most women want 
most of their underclothes for hard 
every-day wear, every-week laundering. 
They want to pay about what it would 
cost to make them at home. This kind 
of practical underclothes you will find 
in this sale in unequaled variety, as 
carefully and neatly made as if you did 
the work yourself. How have we done 
it? — Strawbridge $• Clothier, Philadel- 
phia, Pa. 

Every garment of flawless muslin, 
cambric or nainsook; stitching as exact- 
ing as the most particular woman de- 
mands, as shapely as the highest skill in 
the land can pattern, trimmed with pret- 
ty edgings, insertion, laces and ribbons. 
— L. 8. Plant $ Co., Newark, N. J. 

The present assortments of domestic 
underwear are extremely varied and at- 
tractive, presenting an extended range 
for the selection of complete outfits of 
garments for spring and summer. Fine 
gowns and chemises, including combina- 
tion chemises, and styles especially de- 
signed for wear with evening costumes, 
are shown in delicate fabrics, elaborately 
trimmed with new and effective combina- 
tions of lace and embroidery. Garments 
of extra sizes are included in the selec- 
tions. Bridal sets and trousseaux are 
designed and made to order in the estab- 
lishment. — B. Altman $• Co., New York. 

In its organization we were determined 
to conduct our sale so that every day in 
the month would find it as great in scope 
as it was initially. To this end we pre- 
sent an entirely new series of garments 
in altogether distinctive post-season 
models, richly elaborated with fine laces 
and embroideries, at one-third less than 
the standard prices. — Saks fy Co., New 
York, N. Y. 
NDERWEAR 



OF SELLING PHRASES 



817 



Hundreds of others may select a sup- 
ply to-day, for our stock is larger than 
ever before, and if you didn't buy your 
summer underwear Monday you may do 
so to-day with the assurance that values 
are equally attractive. — Simpson Craw- 
ford Co., New York. 

The garments are snowy white and su- 
perbly finished. The designing and gen- 
eral make up of these muslins is all that 
the most critical taste could possibly de- 
mand. — /. M. High Co., Atlanta, Ga. 

The time has come to pass when nine 
women out of ten pay as much attention 
to their underclothing as they do to their 
outerwear. In selecting our stock for 
this — our greatest white goods sale — we 
kept this thought before us. We made 
the smallest mite possible procure for us 
garments that are made of a quality 
more than commensurate with the prices 
we ask you for them. We bought from 
manufacturers who have attained the 
height of perfection in the cut and finish 
of their goods — in fact, we did all we 
possibly could to gather here just the 
kinds and styles of dainty white under- 
muslins women want, and, as a closing 
argument, we want to emphasize the big- 
ness of the savings to be made by the 
woman who buys her undermuslins at 
this store. — Bernheirner's, Kansas City. 

This is not a sale of cheap underwear, 
but good underwear cheap. We have 
worried with scores of manufacturers to 
get the muslins, cambrics and nainsooks 
goods; the sizes made full; the sewing 
neat and nicely finished, and the trim- 
mings correct and tasteful. But after 
all, the worry was only in the planning, 
for all manufacturers know that every- 
thing that comes to Barney's must be 
right, or the goods can find no room in 
our stocks. — Barney's, Schenectady, N. Y. 

These gowns are doubly interesting 
because of their exceeding fineness and 
beauty and the remarkably little price. 
You can search the town over for their 
equals and search in vain. To miss them 
will be most unfortunate. — The May 
Co., St. Louis, Mo. 

During our long business experience 
we have become pretty thoroughly ac- 
quainted with the whole world of manu- 
facturing industry. Of the many con- 
cerns engaged in making muslin under- 
wear, there are eight that we have rea- 
son to believe are far and away ahead 
of all others in designing and making 
dainty garments of white. These eight, 
each vieing with one another to secure 
the bulk of our business, seem to have 
outdone all past achievements in mak- 
ing the present assortments of beautiful 

MUSLIN U 



muslin underwear. Our customers are 
concededly competent judges, and we 
have the word of many of them that the 
new styles now on sale are by long odds 
the most delightful ever seen. — Burke, 
Fitz-Simons, Hone § Co., Rochester. 

The sale of muslin underwear is just 
a week old, but a very lusty youngster, 
one that grew stronger each day. Sold 
more garments last week than during 
the first week of any previous sale. In 
every instance the combination of high 
quality and low price is irresistibly at- 
tractive. Everyone of the garments in 
this great sale is made with the utmost 
care by expert needlewomen and in places 
free from conditions not wholly hygienic. 
The sale this week will be even more 
attractive than last, owing to the fact 
that thousands of new garments which 
arrived as late as yesterday will be 
added. Every garment is cut with the 
utmost precision, full and generous. The 
trimming has been accomplished with a 
degree of nicety which cannot fail to 
meet the unqualified approval of all wo- 
men of taste. — Bloomingdale's, New 
York, N. Y. 

Our aim at this great sale of muslin 
underwear was made to surpass all pre- 
vious attempts ever made at any sale of 
muslin underwear. The tale we have to 
tell you about the dainty "queen" under- 
muslins, the way they are made and the 
wonderful values we are offering at this 
sale is too long to tell — space forbids. 
But a visit to our store will convince 
you. — The Stanley Co., Baraboo, Wis. 

These muslin garments are sold us by 
the receiver of a manufacturer at 40 and 
50 per cent, under wholesale prices, and 
we are giving you the full benefit of the 
saving that we were so fortunate in 
making. — The 14>th St. Store, New York. 

Odds and ends. Broken lots of slight- 
ly mussed night gowns of cambric; some 
have low neck and short sleeves; trimmed 
with embroidery or lace. Others have 
Empire neck of lace or embroidery, fin- 
ished with ribbon. — Gimbel Bros., Phila- 
delphia, Pa. 

Just the finest kinds we get. Gowns, 
corset covers, petticoats and drawers. 
Made of finest muslins, cambrics, and 
nainsooks. Made by one of America's 
foremost white underwear manufactur- 
ers. Several hundred pieces in the lot, 
but very few of a kind. Trimmed taste- 
fully with torchon and Valenciennes 
laces, embroideries and tucks. The more 
exacting you are, the more you will ap- 
preciate the underwear you will get here 
to-morrow at stock-clear-up prices.— 
8. P. Dunham <§• Co., Trenton, N. J, 
NDERWEAR 



'818 



ADVERTISERS CYCLOPEDIA 



Had a chance to make an extraordi- 
nary purchase of a big manufacturer's 
stock of beautiful muslins, cambric and 
nainsook underwear for women. Usually 
we won't touch such merchandise at this 
time of the year. But we knew that we 
could sell it at half its real value, that 
you would be glad of an opportunity 
to save half on these beautiful garments, 
and that it's such tempting, attractive, 
truly feminine underwear that you would 
appreciate it. — The lkth St. Store, New 
York, N. Y. 

To-morrow will be a great stock-clear- 
ing day in the muslin underwear. This 
week's special sale has been a big suc- 
cess. As we write, the department is 
fairly crowded. Best values and best 
assortment — is it any wonder the busi- 
ness grows? — Blum Bros., Philadelphia. 

This underwear sale is particularly 
rich in the sheer, dainty, well shaped 
garments that are most wanted for sum- 
mer wear. And, like all the garments 
which we gathered for this noteworthy 
event. — Frederick Loeser $• Co., Brook- 
lyn, N. Y. 

Perfectly safe to buy, too — no wo- 
man need be afraid of careless work, or 
skimped patterns. Materials aren't as 
fine as in the higher-priced sorts — natur- 
ally; and laces aren't as expensive. 
But all's good of its sort — and especially 
good at its price, else it couldn't come 
in. And all garments are fresh and 
new. — Wanarnaker, New York. 

Call your pains a pleasure and your 
time as of no value, still the under- 
muslins you would make would cost you 
more than you pay here. And could you 
be more satisfied with the precision of 
the making, the pretty conceits, the 
graceful outlines and the quality of the 
materials and trimmings? — L. S. Plant 
<$• Co., Newark, N. J. 

Mountains of snowy white underclothes 
have melted away under the enthusiasm 
of the thousands of eager shoppers that 
have thronged the Bloomingdale under- 
muslins store since the very first minute 
of this great 1908 white sale. Mountains 
of new garments to take the places of 
those that left last week are being 
heaped high to be ready for all who 
come this week. — Blooming dale's, New 
York. 

When you inspect our showing of un- 
dermuslins we warn you to notice the 
superior workmanship, the high character 
of the fabric — how soft, sheer and firm 
they are — how white and dainty — and, 
above all, the impressive exclusiveness. 
"We say to you frankly that such under- 
wear did not come to us by chance or 
through ordinary channels — not by any 

MUSLIN U 



means — it's the result of planning, de- 
manding and insisting. We wanted some- 
thing better than the ordinary run of 
undermuslins, and to prove we have it 
we want your judgment. — Simpson 
Crawford Co., New York, N. Y. 

Although the inclemency of the weather 
and the miserable condition of the side- 
walks kept many people away from the 
first day of the lingerie opening, still we 
had quite a crowd here, and many were 
the exclamations of delight from the 
ladies who came to inspect the new spring 
undermuslins. We did not fully appre- 
ciate how choice this collection of lingerie 
is until it was placed on exhibition, but 
can only say that you may come expect- 
ing to find here by far the most com- 
plete line of spring underwear in Phoenix 
and all new up-to-date styles. Several 
thousand garments from France are here 
which must be seen to be fully appre- 
ciated. Come to the opening to-day. If 
you appreciate well-made, handsomely- 
trimmed garments, made of materials 
that you will not be ashamed to wear, we 
can please you with this new underwear, 
which we can assure you is remarkably 
low-priced, as low-priced in fact as you 
can purchase the same qualities in any 
large city. — M. Goldwater <$; Bros., Phoe- 
nix, Ariz. 

Scarcely seems possible that this sale 
is so near over, but mercy, there are still 
lots and lots that must be pushed out, 
and as the time grows shorter, the prices 
are cut still lower. Now in the muslin 
underwear, on sale Friday morning, go 
ladies' corset covers, some with two and 
three rows of val. insertion, neck and 
armholes trimmed, sizes 34 to 44. These 
are bargains at 49c, but Friday take them 
for 23c apiece. Besides, women's good 
muslin drawers with 5-inch hemstitched 
ruffle go for 19c a pair. — Elder $ Johns- 
ton, Dayton, Ohio. 

During the unprecedented business of 
the big white sale, much of our under- 
muslin stock became crumpled from dis- 
play and handling. Not enough to 
amount to anything, but just enough 
to have them laid aside for decisive price 
cutting. The garments are brand new 
and perfect in every way; in fact, haven't 
been in the store over a fortnight, simply 
crumpled from handling. So we're go- 
ing to close them out at remarkably low 
prices. — Wise, Smith $ Co., Hartford. 

What exacting women think of our 
muslin underwear bargains is best told 
by the vast crowds we've had during the 
pre-inventory sale, and the same extra- 
ordinary values await you here to-mor- 
row. — Simpson, Crawford Co., New York. 
NDERWEAR 



OF SELLING PHRASES 



819 



In your consideration of these un- 
matched values, please remember that 
quality has not been sacrificed in any 
degree to fit the marvelously low prices 
named. Every garment in our stock is 
thoroughly worthy and will bear the test 
of wear. — Ehrich Bros., New York. 

Women now need much muslin under- 
wear — the warm weather makes urgent 
demands on their supply. This sale is 
bringing the women's undermuslins of 
artistic design, staunch make and reli- 
able materials at prices way below nor- 
mal.— L. 8. Plant $ Co., Newark, N. J. 

The woman who requires extra sizes 
in underwear knows the satisfaction of 
buying at Gimbel's — this muslin under- 
wear store is under the charge of wo- 
men. They know not alone materials 
and manner of making, but also how 
the garments should be fashioned to 
meet the varying requirements of figure 
and season. Moreover they know your 
preferences — have studied them for 
years; adopting suggestions, modifying 
patterns, bettering always. — Gimbel 
Bros., Philadelphia, Pa. 

New summer stocks of the celebrated 
" home made " brand of undermuslins — 
for which we are sole Los Angeles 
agents — have just arrived, and are given 
display space in show windows as well 
as on our sales counters. We are par- 
ticularly proud of these " home made " 
undermuslins, because they launder beau- 
tifully, are both particularly serviceable 
and noticeably dainty, unlike certain 
lines made solely for show and not for 
service. Every garment is made on lock- 
stitch machines and by the very highest 
class of skilled labor — not sweatshop 
goods. Materials used in their construc- 
tion are muslin, cambric and nainsook; 
lace and embroidery, hemstitching, 
ruffles, tucks and similar trimmings. — 
Coulter Dry Goods Co., Los Angeles. 

Elaborate preparations extending over 
many months — the placing of orders for 
tremendous quantities — the making of 
same under hygienic conditions which 
insure absolute purity; the stipulations 
that every garment must be generously 
proportioned, the close examination of 
sewing and shaping, the choice of dainti- 
est trimmings; last, but not least, the 
unparalleled concessions which orders of 
such magnitude command, all combined 
to make these garments superior, and 
this the greatest money-saving sale of 
the season. — Gerber, Memphis, Tenn. 

Home made muslin underwear. Dainty, 
sheer and attractively trimmed. The 
absence of cheap decorations supplied 
by a neatness of fit and the perfection 

MUSLIN U 



of material and workmanship. We know 
of no line of muslin garments that com- 
pare with the home made brand. A full 
line of gowns, skirts, drawers, corset 
from. These fine garments all reduced 
covers, chemise and bridal sets to select 
in price for this June sale. — Hills, Mc- 
Lean <^ Haskins, Binghamton, N. Y. 

The same broad principle upon which 
we have conducted so many previous 
muslin underwear movements will be 
strictly adhered to in the great sale 
which we inaugurate Monday. Quality 
ever has been and will continue to be our 
first consideration, and we desire to em- 
phasize the fact that the merchandise in- 
volved in this big May event was not 
made for special selling, but liberally 
fashioned and carefully finished in a 
sweet, clean factory where sunlight 
shines and things are orderly. Cheaply 
made and skimped garments are an 
abomination, and, notwithstanding the 
following sensational values, have no 
place in this sale. — L. Bamberger $ Co., 
Newark, N. J. 

In domestic undermuslins are shown 
peerless assortments of garments — cut 
generously — of the finest and firmest ma- 
terials — made under strictly sanitary con- 
ditions — warranted to wear well and 
launder well. Extra sizes have been 
most liberally provided. In French lin- 
gerie we have been unprecedentedly suc- 
cessful in procuring the finest assemblage 
of creations that the deft fingers of 
French needlewomen ever produced — 
garments unsurpassed for delicacy and 
precision of needlework, and as examples 
of exquisite embroidery with filmy laces. 
— Mandel Brothers, Chicago, III. 

The brilliant opening of this sale is 
the best evidence of its worth. Thou- 
sands upon thousands of the whitest, 
finest, daintiest, fluffiest undermuslins 
that America's best makers can produce 
form a display so beautiful that it is 
almost bewildering. Nearly half of an 
entire floor is given up to this scene of 
snowy sumptuousness that fails not to win 
expressions of pleasure and surprise 
from every visitor. And the values are 
no less pleasing than the merchandise. — 
Carson, Pirie, Scott $ Co., Chicago, III. 

White sale wind-falls in muslin under- 
wear. Here are plums for the thrifty. 
Fine white garments, that were simply 
unmatched anywhere else at their sale 
prices, are now collected together, for 
a final clean-up of the little lots; and 
many of the prices get another drop as 
decisive as though they had been quite 
ordinary before. — Wanamaker, New 
York. 
NDERWEAR 



820 



ADVERTISERS CYCLOPEDIA 



Unrivaled values. The week's unpar- 
alleled business has demonstrated again 
that it pays to spend a little more time 
in selecting; to use a little extra care 
that sizes shall be right, that the ma- 
terials and trimmings shall be fine and 
that every bit of sewing shall be done 
as you would do it at home. It is these 
attentions to details and the character 
of the undermuslins that put the Loeser 
white sale in a class alone. New supplies 
of everything will make the sale ready 
afresh to-morrow. — Frederick Loeser fy 
Co., Brooklyn, N. Y. 

Consider more than the price when 
buying these garments. There's clean- 
liness, sewing and trimmings that must 
be thought of. You can take our word 
for it that our muslin underwear was 
made in clean, sunny, sanitary factories. 
Then if you closely examine it, you'll find 
the stitches even, the seams straight, and 
the entire garment made in a careful, 
painstaking manner equal to the home- 
made sort. You couldn't buy the ma- 
terials for making some of these gar- 
ments at the price we ask. — Jones Dry 
Goods Co., Kansas City, Mo. 

Annual midsummer sale of muslin un- 
derwear. This sale will in all ways 
eclipse anything that has ever been at- 
tempted before, and will be conducted 
on a scale that will embrace in magni- 
tude and importance the whole public, 
and yet touch every wish and taste and 
need of you individually. Every gar- 
ment, from the highest priced to the very 
simplest, has been superintended and 
traced with the utmost care in its mak- 
ing; not a skimp in the shaping, not a 
shortcoming in fabric or finish; the best 
and neatest trimmings, substantial, 
dainty, tasteful, durable, just like home 
made, only better, because our experts 
are in touch with the newest betterments 
in advance of the season, study dainti- 
ness, and are able to give you a very 
great variety. — Frederick Loeser fy Co., 
Brooklyn, N. Y. 

In our own factory we manufacture 
large quantities of muslin undergarments, 
choosing the best materials procurable 
and having the garments made up as 
well as experienced folks know how — 
full fashioned and perfectly finished. 
We operate this factory because it guar- 
antees faultless garments and materially 
lessens the cost of producing them. 
That this manufacturing facility, com- 
bined with our cash system, enables us 
to sell at matchlessly low prices, we refer 
you to this list. — Macy's, New York. 

Very busy yesterday morning selling 
undermuslins: The reason is simple and 

MUSLIN U 



sufficient. The advertising was a 
straightforward statement of facts, the 
goods were here, the qualities exactly 
as stated, and so little were the prices 
that the selling was very spirited. — 
Buggies <§• Ellison, Utica, N. Y. 

Undermuslins underprice. A sale of 
dependable muslin things, the product 
of a clean, well- ventilated factory, away 
from smoke and the city's impurities. A 
factory where the glad sunlight creeps 
through the wide windows and merrily 
kisses the cheeks of the happy workers. 
These undermuslins are generously fash- 
ioned, too — they're built on the fit-well 
plan. No skimped garments in our mus- 
lin wear store; everything is just right. 
Here's a sale at mightily skimped prices, 
though. — L. A. Plant <§• Co., Newark. 

Our January sale of lingerie. This is 
our initial effort and a mighty one. We 
have exhausted all our cleverness, all our 
business acumen, all our resources, in 
this sale. We offer it as a criterion; 
judge us by it. Its fundamental prin- 
ciples is extreme high quality and good 
taste evident in the garments and their 
elaboration. They were made to our or- 
der under personal supervision. Nothing 
is skimpy or indifferently made. Every 
garment is clean and fresh, full and gen- 
erously proportioned ; every stitch is true, 
every button firm; the laces and em- 
broideries with which they are trimmed 
are exquisite. The garments are identical 
in quality with those you will find here 
the year round; the only difference is in 
the prices; they average one-fourth less 
than usual. — Saks $ Company, New 
York. 

Not ordinary sale goods but beautiful, 
fresh, new garments at the lowest sale 
prices. For over four months our buy- 
ers have been preparing for this sale, 
selecting embroideries and laces, esti- 
mating on muslins and cambrics, taking 
advantage of every fluctuation in cotton 
piece goods, and, with the co-operation 
of the best manufacturers, have been re- 
markably successful, thus enabling us to 
promise an extraordinary event in un- 
derwear. Every garment will be new — 
all of the best workmanship and will 
consist of not only individual gowns, 
skirts, chemises, drawers and corset cov- 
ers, but also 400 splendid and attractive 
three, four and five piece sets, trimmed 
with laces and embroideries at less than 
the selling price of the materials used. 
One of the strongest features of the 
sale will be that of fine hand-made 
French lingerie in sets and individual 
pieces at a great saving. — The D. Samuels 
Lace House Co., San Francisco, Cal. 
NDERWEAR 



OF SELLING PHRASES 



821 



New and dainty undermuslins very 
reasonably priced. Clever, artistic con- 
structions of soft, sheer white stuffs, 
just here from their New England birth- 
place and shown in almost bewildering 
variety. Delightful, shapely garments 
builded on most graceful lines ; decorated 
with charming crisp embroideries and 
filmy, foamy laces. Perfect undermus- 
lins, the very quintessence of snowy 
white, loveliness; absolutely certain to 
bring joy to their future possessors, sure 
to delight even those that only see them. 
Modest priced undermuslins, every gar- 
ment within the reach of all. Every 
garment best value obtainable. — Symonds, 
Anaconda, Montana. 

The result of many months of active 
planning, during which many unusual 
opportunities have occurred to give us 
values of a surprising nature. Our mus- 
lin underwear has always been noted for 
its remarkable finish. Careful making 
with full and unskimped cutting marks 
every garment. This year qualities are 
even better and prices are as low or 
lower, even though cottons are higher. 

Our special offerings are unmatchable. 
They include the plain and neat styles — 
in quality equal to any ever offered in 
New York at double our prices. Ex- 
amine the texture, the cut, the making 
and the finish of our low and medium 
priced undermuslins. Compare them 
with those offered elsewhere; you will 
quickly see the difference. — Ehrich Bros., 
New York. 

Sales of white end this month; then 
you'll pay more for identical things. 
Fair warning. If you've bought all the 
cotton underwear, linens, muslins, em- 
broideries and other white goods — or 
shirts and collars — that will be needed 
for months to come, you're safe. If you 
haven't, there's this one week in which 
you can save largely — afterwards you will 
pay regular fair prices. It's reasonable. 
We have asked a great deal less all the 
month than the merchandise included in 
the sales was worth. We wanted to bring 
people to the store, and to prove that 
with us saying and doing are synonyms. 
The people came — and found the proof. 
Just this one more week, remember, of 
the very low prices. — Hochschild, Kohn 
<$• Co., Baltimore, Md. 

One hundred Thousand Dollars' Worth 
of New, Fresh Muslin Underwear. — The 
price of spot cotton last December was 
nine cents a pound; to-day it is selling 
at nearly fourteen cents. Notwithstand- 
ing that fact we offer the products of 
the best staple at lower prices now than 
twelve months ago. No use going into 

MUSLIN U 



details. The challenge of prophecy, the 
power of prescience, the masterly domi- 
nance of vast buying and the matchless 
command secured through tremendous 
distributing capacity combined to create 
the values that mark our annual muslin 
underwear sale. — Macy's, New York. 

A sale of muslin underwear commences 
here to-morow, and we start it off with a 
list of bargain offerings of extraordinary 
character. — Au Bon Marche, New Bed- 
ford, Mass. 

A rousing big sale of tasty muslin un- 
derwear. About a year ago we an- 
nounced the "very best muslin under- 
wear sale Newark has known " — and we 
carried out our program to the letter, 
giving the people an immense collection 
of fine, tasty undermuslins at lower 
prices than had ever been quoted for 
equal grades of garments. It was such 
a bouncing big sale, such, a pleasing event 
to our patrons, that we feel called upon 
to repeat the performance this year. To 
this end we have gathered a great stock 
of dependable undermuslins which we 
will sell underprice. No j ob lots ! No 
seconds! No out-of-date stuff! Every 
piece fresh and strictly perfect. So 
many people complain of the undermus- 
lins offered in most sales that we wish 
to assure you that the goods offered in 
this sale rise above the commonplace. 
They have not been made for " sale " 
purposes. They are the regular product 
of the best manufacturers, carefully 
made, in generous sizes, and trimmed 
with good laces and embroideries. The 
only thing special about them is the 
price. We are sure our patrons will 
appreciate these splendid, faultness gar- 
ments at W. V. Snyder <$; Co.'s, Newark, 
N. J. 

Well made, superior quality Under- 
muslins were closed out last week from 
a prominent maker at surprisingly small 
prices — and are being distributed among 
our customers under the same favorable 
conditions. These are garments that 
rarely creep into sales — and are, there- 
fore, doubly desirable in the eyes of all 
particular women. — Goldenbergfs, Wash- 
ington, D. C. 

The newest knit underwear combina- 
tion suits seem to threaten to supplant 
altogether the old style of underwear. 
Each season the demand grows greater 
and for this fall and winter we have 
prepared an unusually large selection. 
Each suit is positively guaranteed to 
give you satisfaction and to be fine 
value at its price. Here are a dozen of 
the leading styles we are showing for 
women's wear. — The Palace Dept. Store, 
Spokane, Wash. 
NDERWEAR 



822 



ADVERTISERS CYCLOPEDIA 



The record-breaking success which our 
May sale of muslin underwear is achiev- 
ing- proves that the women of Philadel- 
phia fully appreciate the better than 
usual quality garments that we have 
provided for this occasion. Notwith- 
standing the fact that our prices are ad- 
mittedly the lowest in the city, we could 
never have commanded such an enormous 
business as we have done since the sale 
started, had not the garments been of 
the most satisfactory sort. Even the 
cheapest measures up to the careful wo- 
man's standard of good making, shape- 
liness, fullness of size and wearability. 
— Snellenburg's, Philadelphia, Pa. 

In that charm of possessing extensively 
such luxurious underclothes, not often 
fully gratified because of the expense, 
one occasion, at least, has made possible 
the opportunity which so many women 
would enjoy, by reducing prices well 
within general reach. One gets the 
daintiest hand-made, hand-embroidered 
underwear — at mere ordinary cost. The 
prices strike dismay to thoughts of ex- 
travagance, once compared with the gar- 
ments in value and character. Their 
surpassing beauty and daintiness are pe- 
culiarly expressive of French origin, rep- 
resenting, as they do the latest style 
thoughts of the world's best designers 
and needle-workers. The materials are 
each of the finest quality; the embroid- 
ery-work, new, effective and more or less 
elaborate in design. Every stitch of the 
embroidery, and the sewing, as well, was 
done in France, by hand. For such 
garments, most extensive and pleasing 
in variety of styles, especially selected 
for now, the present great reductions 
from the usual low prices are quoted. 
There are well-arranged displays, and 
magnificent assortments to choose them 
from. — Davison-Paxon-Stokes Co., At- 
lanta, Oa. 

Bullock's undermuslins are daintiest. 
They have an " indescribable something " 
one notices at first glance, that puts them 
in a higher class — something that proves 
on examination to be — better materials, 
better workmanship, more tasty trim- 
mings. Note the stitching, its perfect 
regularity. — Bullock's, Los Angeles. 

Combination suits for women. Get- 
ting underwear at this store is most 
satisfactory. After you have looked 
over styles and qualities here, you know 
pretty well that you have seen about 
everything which is desirable. As to 
values, ask anyone who has been in the 
habit of getting underwear here for any 
length of time. Our supplies are made 
by the mills according to special speci- 

MUSLIN U 



fications. Every detail of fashioning 
and finish is minutely noted. — Sibley, 
Lindsay $■ Curr Co., Rochester, N. Y. 

Men's shirts and underwear. Have 
you seen our dollar shirts for men? 
They are marvels of excellence. Well 
made, of superior quality, fast-colored 
cambrics, perfect fitting and neat, 
dressy, exclusive patterns, attached or 
detached cuffs, all sizes. They are the 
very best values we've ever offered at 
$1 each and are making hosts of friends 
each day. Get yours to-morrow. — Thos. 
C. Watkins, Hamilton, Can. 

The best in underwear and hosiery. 
Our underwear and hosiery section is 
demonstrating every day the superiority 
of The Right House values. Orders 
were placed months ago with the leading 
manufacturers, who confine their pro- 
ducts in many cases to us for Ham- 
ilton. This insures you lowness of price. 
Better lay in your supply now. — Thos. 
C. Watkins, Hamilton, Can. 

" Pescot " unshrinkable underwear. 
Third season for these popular under- 
garments. Made in Scotland of pure 
Australian lamb's wool, by the famous 
old established house of Peter Scott & 
Co. and made unshrinkable by a secret 
process. It is as near ideal as any un- 
derwear manufactured up to this time. — 
Abraham $• Straus, Brooklyn, N. Y. 

It is gratifying to a woman of taste 
to be able to select the muslin under- 
wear she needs from such an extensive 
collection as this, and to be sure that 
every garment is attractive in style, lib- 
eral in proportion, well put together 
and fairly priced. Whether low or high 
priced, the story's the same throughout 
the stock, as these suggestions indicate. 
— Wanamaker. New York. 

The underwear store. We carry one 
of the most complete lines of fine under- 
wear for men, women and children to 
be found in this section of Illinois. 
Computing our underwear sales on the 
basis of the population of our city, we 
find we supply just about half of Pe- 
oria with its underwear. We guaran- 
tee every garment we sell to be exactly 
as represented. If you do not buy un- 
derwear at Szold's you do not "make 
your underwear money go as far as you 
might.— Jos. Szold $ Son, Peoria, III. 

For commencement. Exquisite effects 
in muslin matched sets of underwear re- 
ceived to-day. Dainty embroideries and 
laces. These are marked both by sets 
and separate pieces — so you may select 
as few or many as you desire, thereby 
regulating the price to suit yourself.-- 
Fuller-Cobb Co., Rockland, Me. 
NDERWEAR 



OF SELLING PHRASES 



We are going to let you in on a trade 
secret ! Every muslin underwear manu- 
facturer in the country has been reluct- 
antly compelled to raise his prices this 
season. Cottons are dearer, laces are 
dearer, embroideries are dearer, labor 
is dearer. And as no firm is in business 
for its health, there was no other alter- 
native for the makers of muslin under- 
wear than to raise prices all around. We 
placed our orders before the bigger ad- 
vances went into effect, consequently we 
bought at the same old prices. You can 
now buy here to the same advantage. 
That's the secret! Here are some bar- 
gains picked at random from our huge 
stocks to show you how the entire as- 
sortments run. Buy to-morrow. — Blum 
Bros., Philadelphia, Pa. 

Finest of French hand-embroidered 
underclothes. Our enormous buying 
power, namely the Philadelphia and 
Milwaukee stores, is benefited most un- 
usually by our Parisian headquarters. 
We don't pay the second man's profits — 
we are direct importers. You've never 
seen such beautiful creations in hand- 
embroidered underwear before. Every 
piece was personally selected by an 
agent employed by us who has a repu- 
tation for fine taste, so now you see why 
it is that ours is the most elaborate, re- 
fined and low-priced collection in the 
whole northwest. — Gimbel Bros., Mil- 
waukee, Wis. 

Opportunity is still presented here to 
buy pretty and well made under muslins 
■ — undermuslins that are up to the 
Loeser high standard of excellence — ■ 
and to buy them at wonderfully low 
prices. — Frederick Loeser $• Co., Brook- 
lyn, N. Y. 

This shipment of beautiful new under- 
muslins arrived yesterday. Should have 
been here for the January sale opening 
the second of this month. You've heard 
about freight conditions — too much busi- 
ness, not enough cars. Well, anyway, 
here we are with one of the prettiest, 
daintiest lots of the season to offer you. 
These garments are made in the Middle 
West in bright, clean, sewing rooms, 
made of the best material and trimming, 
modeled from the French designs and 
manufactured by the best underwear 
makers to be found. — The Crews-Beggs 
Co., Pueblo, Col. 

Come to-morrow if you have not al- 
ready made your purchases for the entire 
spring season. You'll have no other 
opportunity so good to secure the nicest 
undermuslins to be found anywhere at 
so much less than their real value. All 
advertised prices will continue in force 
until closing time on Wednesday. Most 

MUSLIN U 



of the price list is repeated below for 
your benefit. — The Crescent, Spokane. 

Surprising values in the January 
white wear sale. Of course, it's generally 
known that this store shows the broadest 
assortments of muslin underwear in 
western Canada. New and dainty styles. 
Artistic, elaborate, lovely needlework. 
But few have been prepared for the sur- 
prising values that are being placed on 
the counters this January, in many lines 
better than we have ever given before. 
Illustrating the liberal character of these 
values, we quote the following trio of 
price-savings for Tuesday. — The T. 
Eaton Co., Winnipeg, Can. 

The white underwear sale at Simp- 
son's. "Positively," said a lady to one 
of the salesgirls the other day, " I don't 
see how it's done. I've been pricing ma- 
terials for my daughter's trousseau, and 
I cannot get anything near as good at. 
the prices I can buy beautiful garments 
like these already completed." The 

lady's surprise was perfectly natural. 
Here's another point equally striking s 
You can buy finished whitewear in this 
sale at less money than you paid a seam- 
stress to make them if you got the ma- 
terials absolutely free! And daintiness 
goes with every Simpson garment.— 
Simpson, Toronto, Can. 

A sale of muslin underwear. Fine new 
garments at a saving of 25 to 33 per 
cent. This is not a sale of odds and 
ends, but carefully selected goods, on 
which we will waive profits to bring be- 
fore a greater number of people the 
goodness and vastness of our underwear 
stock. Notwithstanding the low prices, 
every piece is carefully and neatly made 
under sanitary conditions and cut on 
full generous patterns. Choose as you 
will from the following, you can make no 
mistake. A saving is represented in 
every one of them.— David Straus $ Co., 
Newark, N. J. 

Sale of muslin underclothes continues 
throughout the month. New things and 
lower prices are the chief features of 
this sale. Even though the prices of cot- 
ton goods were raised 10 per cent., our 
prices are still lower than the prices of 
other stores. — Gimbel's, Milwaukee, Wis. 

Low prices in this muslin underwear 
store mean an extra value put into the 
goods, whether in making, material, or 
else good buying. It isn't good sense 
to skimp the goods to make the low price. 
It's not the Gimbel way — it wouldn't 
harmonize with the store's protective 
rule of "Money back if you want it." 
Low prices at Gimbel's are sale prices. — 
Gimbel Bros., Philadelphia, Pa. 
NDERWEAR 



S24 



ADVERTISERS CYCLOPEDIA 



They served the maker's purpose as 
samples, but are none the worse for it — 
they're worth every bit as much to you 
as their duplicates in our regular stock, 
for which we must charge a third to a 
half more. Strictly high grade garments, 
mind you — not the made-up-for-sale- 
purposes kind. All from the maker 
whose goods have made this underwear 
store famous throughout the southwest. 
— J. W. Robinson Co., Los Angeles, Col. 

A 98c. sale of muslin underwear com- 
menced to-day and as our stock is en- 
ormous in this priced goods, the sale will 
undoubtedly last for several days. You 
will be surprised at the wonderful values 
shown here. It is useless to wear your 
eyes and hands out making underwear 
when you can get such garments for this 
price. You cannot buy the materials that 
are in these garments for the price 
asked. In the line you will find beautiful 
gowns, skirts, drawers, corset covers and 
chemise in values from $1.25 to $2.50 
each. Several large counters filled with 
them — 98c. a garment. — Lantz's, Mans- 
l, Ohio. 



One-third to one-half usual cost. 1,000 
pieces of women's cotton and lisle un- 
derwear will go on sale to-morrow at a 
price that should make the selling spir- 
ited indeed, for equal values are rarely, 
if ever, heard of. In this lot are vests, 
pants and corset covers in many styles; 
some plain; some fancy trimmed. — 
Hahne's, Newark, N. J. 

Spring muslins. We are sure of our 
ability to please in styles, in quality 
and prices of muslins. Our new stock 
for spring is a gathering of novelty and 
charm and beauty that, once viewed, will 
ever satisfy the most exacting taste. We 
chose only from the best lines, many we 
control exclusively, and in the ordinary, 
as the fine grades, there is a newness in 
patterns and color combinations not to 
be resisted. — Myefs, Troy, N. Y. 

Values such as we are offering in this 
January sale of undermuslins have never 
been equaled in Atlanta. All through 
these superb heaps of exquisite under- 
wear you will find a rigid standard of 
goodness that explains the rapid selling. 
This is not made-to-sell-cheap under- 
wear. It is the best productions of the 
best American makers. The low prices 
are made possible through enormous and 
timely contracts and by reducing our own 
usual profit — /. M. High Co., Atlanta. 

Corset covers — beautiful needlework. 
From one woman to another these lovely 
creations in art needlework would be 
greatly appreciated and most appropri- 
ate Christmas gifts. The exquisite elab- 

MUSL1N U 



oration of beautiful faces and fine 
needlework is sure to excite greater in- 
terest than ever among women. — T. 
Eaton Co., Winnipeg, Can. 

Muslin Underwear of the Yard sorts 
isn't met with in every store selling un- 
derwear. There are cheaper grades with 
more profit in the selling, but little 
pleasure in the wearing. We cater to 
those whose preference is for garments 
of good material, generous in cut, dainty 
in the trim, and just high enough in 
price to allow the makers to keep from 
skimping. — Yard's, Trenton, N. J. 

June brides are profiting by this May 
sale of undermuslins. You have never 
seen nicer muslin underwear — never seen 
any in more generous sizes, more care- 
fully stitched, more tastefully trimmed, 
nor with handsomer laces and embroid- 
eries than these we offer in our May sale. 
The variety is immense and includes gen- 
erous stocks of the French hand-made 
undergarments which are finding so much 
favor with the more particular people. 
We are sure you will be delighted with 
this exposition of beautiful style and 
you will be pleased to pay the low price 
we are quoting in this May sale. — 
Hahne <f- Co., Newark, N. J. 

"Cloche." The new Paris made 
lingeries. Every week a new shipment 
of exquisite lingeries arrives from Paris 
the inimitable. Just now for instance 
we are showing the new " Cloche " draw- 
ers, beautifully embroidered and some 
elaborated with lace insertions — some 
with lace underruffle. They range in 
price as follows. — Abraham 8c Straus, 
Brooklyn, N. Y. 

Lightweight underwear. We are of- 
ering some extra good values in light- 
weight underwear at 50c. the garment. 
Shirts are made both with short and long 
sleeves, drawers are made both in stout 
and regular sizes. Union suits are the 
most comfortable garment for summer 
wear. We are showing some specials, 
values at $1.00 and $1.50 the suit — 
A. B. Isham, Waterbury, Conn. 

Compare our undermuslins with the 
best anywhere and see how conclusively 
better ours are. It is not our intention 
to reflect upon other merchants' stocks 
of underwear, because at the advance in 
cotton the marvel is that there is so much 
good underwear at such remarkably low 
prices. But in the fullness of material, 
the careful cut and fit, the pretty, dain- 
ty embroidery, etc., herein is where 
ours excels, and we want you to see it. 
Ten minutes of comparison is worth a 
page of type description. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 
NDERWEAR 



OF SELLING PHRASES 



825 



Hand-made French lingerie in boxes 
for Christmas giving. The French room 
is fairly humming with Christmas sug- 
gestions. Every steamer brings dainty 
bits of luxury, and Loeser prices are sur- 
prisingly less than you'd imagine for 
such beauty garments. — Frederick Loe- 
ser §• Co., Brooklyn, N. Y. 

Weather's just right for spring under- 
wear. We have several different kinds 
of medium weight spring underwear, in 
all wool, part wool, or all cotton, just 
the kind to fill in the gap between win- 
ter and summer weather. Some of them 
with half sleeves, too, at popular prices 
—50c. $2.00 a garment.— A. W. Lee, 
Trenton, N. J. 

The best in underwear and hosiery. 
Our underwear and hosiery sections are 
demonstrating every day the superiority 
of " The Busy Store's " values. Orders 
were placed months ago with the leading 
manufacturers, whose products are 
known to be of high quality. We are 
confident that our prices will appeal to 
you as very reasonable. — Crow ^ Whit- 
marsh, Cleveland, Ohio. 

Stirring values in muslin underwear. 
This underwear must not be confounded 
with the cheap truck generally shown at 
sales. All our garments are manufac- 
tured in clean, sanitary workrooms, of 
good quality material, cut generously full 
and are carefully made and finished. — 
Journeay $ Burnham, Brooklyn, N. Y. 

We want our muslin garments to go 
in every home in Binghamton before 
sale closes. Such an assortment and 
such values come to you but once a 
year. Come while assortment is at its 
best and take all the time necessary for 
selections. — Hills, McLean fy Haskins, 
Binghamton, N. Y. 

Avalanche of white annual midwinter 
sale of muslin undergarments at the low- 
est prices ever named, in spite of the 
price of cotton being higher than ever 
known before. 

This sale has become such an unusu- 
ally important and looked forward to 
periodic event that it needs no argument 
from us at this time to prove the wisdom 
of or the reason for its existence. The 
idea of the sale is just as old as its 
introduction by us years ago, but the 
sale itself, its immediate results, bene- 
fits, merchandising, innovations and 
management are just as new as if the 
idea had its conception to-day. There 
were never so many reasons to com- 
mend it; never so many characteristics 
to individualize it — never so many ad- 
vantages to extend the most practical 
economies. 

MUSLIN U 



Notwithstanding the enormous increase 
in the price of cotton we offer prices 
and quality concessions that have never 
been equaled any previous year in our 
history. — Frederick Loeser <$; Co., Brook- 
lyn, N. Y. 

The Annual Muslin Underwear Sale 
Begins To-morrow. — The above an- 
nouncement is all that is required to fill 
our store with customers, The great 
purchasing public eagerly watch for this 
annual event at Abraham & Straus', and 
the cumulative response from year to 
year, growing with each successive an- 
nouncement, evidences the widespread in- 
ter-response the sale evokes, which has 
resulted in giving us by far the largest 
business in this branch in Brooklyn, and, 
we believe, the largest in volume in the 
United States. The basic and underlying 
reason of this phenomenal success is 
easily explained. 

However low the price, the high stan- 
dard of quality is never sacrificed. 

We need not expatiate in detail about 
the fabrics. Those who have favored 
us in the past are familiar with the su- 
periority of our merchandise and will 
substantiate our claim of supremacy. 
But from newcomers to Brooklyn we 
solicit an examination, which, we are 
satisfied, will result in augmenting the 
clientele who now pronounce this de- 
partment " par excellence " the best in 
the Greater City. — Abraham <f- Straus, 
Brooklyn, N. Y. 

Winter Sale of White Goods!— Just 
the simple announcement in the headline 
is enough for women who know the store, 
and the white goods sales of past win- 
ters. 

But the city grows and each year the 
store widens its circle; makes new 
friends. So a foreword is not out of 
place. 

This sale is of regular goods at Ir- 
regular prices. Those prices are due to 
two things — buying in great quantities; 
buying at a time when makers will con- 
cede low prices for sound business rea- 
sons. 

Great heaps of snowy undermuslin, 
pile after pile of white shirts, yards and 
yards and yards of cotton, choice bolts 
of linen, bundle after bundle of pillow 
cases and sheets. But come in person 
and see — and be profited. — Hoivland Dry 
Goods Company, Bridgeport, Conn. 

Great Sale of Muslin l^iderwear. — 
Thousands of dozens bought of manufac- 
turers pressed for money! Sold us for 
cash at way under cost. So the manu- 
facturers' loss is your gain, as we shall 
sell way under cost! — Wm. S. Butler <f* 
Co., Boston, Mass. » 
NDERWEAR 



826 



ADVERTISERS CYCLOPEDIA 



Only Great All-White Undermuslin 
Sale in New Jersey. — We display half an 
acre of Paris models and makes. United 
States models and makes and right-here- 
in-Newark makes — for the best Amer- 
ican muslinwear is manufactured in the 
home city of our store. Immaculate 
whiteness that is natural and not pro- 
duced by lime wash that rots the ma- 
terials. We offer an immense choice in 
garments that ought to be sold for more 
money than we charge for them, but 
as Newark's actual leaders in every- 
thing pertaining to style and fashion, we 
must sacrifice profits in introducing com- 
ing season's most desirable furnishings. 
—Hahne $ Co., Newark, N. J. 

The 1904 Sale of White— Typical of 
the Wanamaker Store. — Underclothes 
for women, girls and children — even 
Paris lingerie at no more than the cost 
of domestic garments. Short and long 
dresses for baby. Trade-maik corsets 
that rarely break in price. Handker- 
chiefs, housekeeping linens, white goods 
and white bedspreads. Men's shirts, 
night shirts, collars and pajamas. All 
at the low prices of last year, and our 
usual high standard maintained — this 
in the face of a 60 per cent, rise in cot- 
ton and a great advance in linen. Surely 
this is typical of the store whose only 
aim is to sell reliable merchandise, and 
nothing else, at the lowest possible cost 
to the customers. Our whole power, rep- 
utation and honor is back of the sale. — 
Wanamaker' s, Philadelphia, Pa. 

Annual Sale of Muslin Underwear. — 
Always an occasion of pronounced mon- 
ey saving, this huge sale is broader in its 
economies and greater in magnitude this 
year than ever before. As every one 
knows, these sweeping events are not 
shallow attempts at trade inducement, 
but masterful efforts based upon huge 
and judicious cash purchases of cotton 
goods at prices which our enormous out- 
let alone permits of. We point with 
pardonable pride to the superb stocks 
involved in this sale and call particular 
attention to the facts. — L. 8. Plant $ 
Co., Newark, N. J. 

A Colossal White Sale Begins Here 
To-morrow. — Artistic Garments in 
White. — Thousands of pieces. Tasteful, 
refined, beautiful. Linens, Embroid- 
eries, Handkerchiefs, Men's Shirts, White 
Fabrics, Bed Spreads, Sheets, Pillow 
Cases, etc. The economies of this great 
annual Sale are remarkable, as every dis- 
criminating woman knows at a glance — 
but the sale would be merely common- 
place if cheapness were its only merit. 
Our sale of White has grown to be such 
an important factor in Buffalo's shop- 

MUSLIN U 



ping because it is promoted on the pol- 
icy that Buffalo women of discriminat- 
ing taste are not willing to sacrifice one 
iota of daintiness, of newness, of neat- 
ness, that intangible quality of nice- 
ness — in order to save a few pennies or 
a few dimes in the cost of their lingerie. 
Economy we must provide, and do pro- 
vide most decisively — not at the sac- 
rifice of the very things that give value, 
but right with the garments that possess 
in the highest degree the virtues and 
values that women most appreciate. For 
months we have been preparing this 
great merchandise movement, and to- 
morrow you will see these departments 
filled with freshness and enthusiasm. — 
/. N. Adam $ Co., Bufalo, N. Y. 

Descriptions read much alike. Test 
the White Sale Garments by their qual- 
ity — and their prices. — Abraham $ 
Straus, Brooklyn, N. Y. 

Our Annual White Sale Begins Next 
Monday, comprising, among other things, 
women's muslin undergarments for very 
much less than usual. All sorts of 
good linens at under prices. — Joseph 
Home Co., Brooklyn, N. Y. 

The Muslin Underwear Sale. — That 
annual event so eagerly awaited by thou- 
sands of discriminating women opens 
here to-morrow with the best assort- 
ments and most temptingly low prices of 
years. 

Come and see the beauty show in 
white — those immaculate shirt waist suits 
— creations that are noteworthy for their 
style, elegance and simple beauty — hand- 
some, sheer fashionable fluffy frocks of 
fine lace and lawn — not one in the lot 
that you can look at without admiring. 
— Simpson-Crawford Co., New York. 

Women's undermuslins. New, crisp 
and dainty underwear — effective styles — 
highest qualities — and all marked at such 
low prices as must keep the tide of 
trade flowing our way, and add to our 
reputation as the greatest value givers 
in America. — Ehrich Bros., New York. 

Daintiness, refinement, ample lengths, 
generous widths, neat sewing, every- 
thing that proclaims the home-made gar- 
ment without the drudgery of home work, 
these are some of the charms that are 
first recognized in the great piles of 
garments that have turned this into a 
store of white. — /. W. Milken, Traverse 
City. 

These waists are not moving out fast 
enough to suit us, and they're charming 
things, too, but we won't waste time 
sentimentalizing, just put a price on 
them that will make them go. It's one 
of the cases where we "pay the piper.'* 
— The Anderson Co., Bufalo, N. Y. 
NDERWEAR 



OF SELLING PHRASES 



82' 



Corset covers in great variety and 
great values, too. In the present sale 
of muslin underwear there are more than 
two hundred styles of corset covers 
alone. When you consider that each 
represents the utmost value that it is 
possible to give at the price — better by 
far than has ever been given before — ■ 
you'll understand why this sale is mak- 
ing a new record, and not only in corset 
covers, but all along the line the variety 
is enormous, the qualities high and the 
prices lower than they've ever been for 
equally good garments. Just an inkling 
of the corset covers. — Partridge <§• Rich- 
ardson, Philadelphia, Pa. 

Annual May sale of undermuslins and 
kindred garments. A timely offering of 
dainty goods at one-third under value. 
Mere prettiness isn't all a woman wants 
in undergarments. She wants shapeli- 
ness, quality and good workmanship, too. 
When all these points of merit are com- 
bined in garments at wonderfully little 
prices, the ideal point is attained. The 
garments comprising this May sale — ■ 
timed to meet going-away needs — are 
really the very best ever assembled to 
participate in an under-price sale. We 
have spent weeks in accumulating the 
assortments, gathering from here and 
there, until the aggregate assumed the 
enormous proportions required to ade- 
quately meet the demands of our pat- 
rons. All are new, fresh, crisp goods 
and every one is not only correct in cut, 
generous, perfectly shaped and finely 
finished, but each was made in light, well 
ventilated, hygienic workrooms, by ex- 
pert needlewomen. — Journeay fy Burn- 
ham, Brooklyn, N. Y. 

Dainty muslin underwear. Hundreds 
of choice pieces of underwear at the lit- 
tlest prices such garments ever knew. 
Daintiness, refinement, ample propor- 
tions, good materials, neat sewing — all 
the merits of home-made garments — 
these are the charms first recognized in 
this gathering of under muslins. You 
see the garments and marvel at the lit- 
tle prices. — Kaufman, Trenton, N. J. 

The store's best and biggest under- 
muslin offering begins Monday. Past 
successes have opened up to us broader 
fields of endeavor. We have gathered 
more kinds and more of a kind than ever 
— stocks that would have swamped us 
when we began the race for your favor 
are multiplied eight and ten fold in the 
collection you'll see here now — thousands 
and thousands of fresh new undergar- 
ments of muslin, cambric and nainsook 
— as plain as you please, as dainty as you 
desire, or as elaborately ruffled ribbon 

MUSLIN U 



and lace embellished as good taste allows 
— and low priced as some of the garments? 
are, they do not drop below the store's 
standard of goodness and everything is 
from factories in which rigid rules of 
sanitation are enforced. — Boston Store, 
Milwaukee, Wis. 

Need any whitewear for little girls? 
Didn't know you could get white cambric 
underwear for children? Why we have 
lots of it, every size, just as dainty and 
desirable as you could wish, and prices 
so reasonable that you don't need to 
bother making it at home. — Robert 
Wright $ Co., Brockville, Ont. 

Long white petticoats. Peterson's 
Magazine of 1863 told the gentlewoman 
who followed fashions this: "The new 
petticoats are to be very wide around at 
foot, but shaped at top to make them 
more agreeable to wear." Peterson's might 
have said it for 1903. On nearly all the 
long skirts in the White Sale there are 
deep flounces, to make plenty of full- 
ness around the feet — sometimes formed 
of wide hemstitched tucks, sometimes 
edged with embroidery or trimmed with 
lace. All extra fullness around the waist 
has been done away with by goring the 
petticoats until they fit almost like dress 
skirts. — Schipper <$• Block, Peoria, III 

Every link in this white sale chain is 
well rounded and perfect. Fullness, 
strength, completeness, are seen every- 
where. The nightgowns, the petticoats, 
make splendid displays. There is the 
same exhaustive completeness in the 
beautiful stocks of corset covers, draw- 
ers and chemises. All the garments are 
made in full sizes; sewing is neatly and 
substantially done; trimmings are neat 
and refined — some quite simple, others as 
elaborate as could be desired. Every 
piece has been made in a clean, whole- 
some, healthful factory. But nowhere 
will you find garments of such excellence 
and beauty, that can be compared with 
these, as to price. — Wanamaker, Neio 
York. 

One of our windows shows some of 
the beautiful Sample Undermuslins 
which go. on sale this morning. This is 
perhaps the finest collection of Under- 
muslins we have ever secured. There 
are over 1,000 garments and in the whole 
lot no two alike. — Hale's, Los Angeles. 

Women are apt to appreciate good 
taste in the making of Muslin Under- 
wear; particularly when they can buy 
garments of fine materials, trimmed with 
dainty embroideries and laces in pretty 
designs, put together carefully and neat- 
ly, at moderate prices. — Wanamaker, 
New York. 
NDERWEAR 



828 



ADVERTISERS CYCLOPEDIA 



Excellent Offers in Desirable Muslin- 
wear. — Everybody knows the definition 
of the word desirable. But do all deal- 
ers strictly adhere to its meaning? 
Skimped garments, poor muslins, bad 
style — this trinity obtains in the muslin 
underwear stocks of many stores. Of 
course, they are the exact antonym of 
desirable. In every particular "The Big 
Store's " undermuslins are eminently 
good. They are the very essence of 
worthfulness, and are so invitingly 
priced, especially during the June sales, 
as to impel possession by all knowing 
and shrewd women. — Kaufman's. Pitts- 
burg, Pa. 

A truly magnificent collection of snowy 
loveliness. — Wolf, Jersey City, N. J. 

Every garment offered at this sale is 
first in quality and style, for women's, 
misses' and children's wear. The bride's 
lingerie is delightfully pretty, and in 
full trousseau is the most charming ever 
presented by a Newark store. We like- 
wise direct attention to this important 
sale because it indicates the advance 
showing of the new, sweet, clean and 
beautiful muslin underwear for 1908. 
Every garment is a model of excellence 
and as superbly made as it is possible 
for art minds and deft hands to pro- 
duce. Every woman in the city, county 
and state has the best chance of a year 
to secure splendid bargains in every 
line of muslin underwear. — Hahne 8[ 
Co., Newark, N. J. 

La Grecque tailor made underwear. 
Probably the finest and most beautiful 
underwear of any shown in this city is 
La Grecque. These high-class garments 
are made in both single and combination 
styles, and of the finest, sheerest French 
cambric and nainsook, exquisitely trim- 
med with ruffles, insertions and in- 
laid medallions of rich laces. Every 
seam in La Grecque underwear is sewed 
flat, making it easily launderable and 
unstretchable. There's graduated sizes 
of each garment, so that each wearer 
can get just the garment to fit her indi- 
vidual figure. In a word La Grecque 
is practical, durable and economical and 
appeals to every woman of taste. — H. 
M. Voorhees § Bro., Trenton, N. J. 

Perfect fit and finish are demanded in 
undermuslins, and first of all do women 
desire dainty materials and fluffy laces 
for the making, such as French nain- 
sook, Persian lawn and yards of bow- 
knot and dot laces. With this in mind 
we're taking the initiative in presenting 
the prettiest ideas possible that Paris 
and Germany can offer in a new cut and 
shaping, known as the Circular Cut. — - 
tiimpson Crawford Co., New York. 

MUSLIN U 



Our January sale of muslin wear is 
completely ready and begins with this 
morning. Again comes this great an- 
nual event, upon which we have bestowed 
our very best efforts. Many elements 
contribute to the importance of the oc- 
casion, and nothing is lacking to make it 
the most successful of any of our muslin 
underwear sales. Assortments are the 
largest we've ever provided, and embrace 
none but sanitary-made garments, repre- 
senting the latest and best accomplish- 
ments of most reliable makers. Good 
materials, ample sizes, correct shapes, 
pretty and exclusive trimmings and per- 
fect needlecraft are features of all the 
garments offered, and notwithstanding 
the advance on the cost of cotton fab- 
rics, laces and embroideries you will find 
the same excellent qualities throughout 
and prices as low as on any previous oc- 
casion of this kind. — H. M. Voorhees $• 
Bro., Trenton. 

The sale keeps the White Wear store 
bustling with business, even though it is 
past the middle of July. For women 
know that they will find what they want; 
that the garments will be well made as 
well as dainty; that the prices average 
a third less than usual. So it is no won- 
der we sell so much. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

To-day we have a large accumulation 
of splendid garments — most of which 
are fresh and clean — which are marked 
away down from even the low prices of 
the Sale. Hundreds of women are just 
waiting for this opportunity, and there 
should be lively selling on the Rotunda 
Balcony to-day. Certainly there have 
been no such offerings as these made 
since our January clean-up, at least. — 
Wanamaker, New York. 

A feast for the Gods! Your oppor- 
tunity is now — be on hand Tuesday. 
Months ago we planned this great white 
carnival and we've bought white goods — 
yes, loads of 'em — enough to clothe ev- 
ery woman in Kansas City, and if you 
are sharp you will look here before mak- 
ing selections. The qualities are the best, 
the prices rock bottom, the assortment 
the largest and grandest ever put before 
the people heretofore. — The Bee Hive, 
Kansas City, Mo. 

Montreal's lowest priced whitewear 
store. Though cottons cost more, we can 
give you this year values that surpass 
those of our last annual sale. It shows 
the result of long and careful planning, 
combined with determination to line up 
to our reputation of superiority of value- 
giving. — Scroggie's, Montreal, Can. 
NDERWEAR 



OF SELLING PHRASES 



829 



Our undermuslins are fascinating in 
their sheer daintiness and beauty. — 
Fowler, Dick $ Walker, Binghamton. 

The Loeser undermuslin sale unrivaled 
in volume and values. Never has a sale 
been more successful than this one. 
There are more garments and finer gar- 
ments than were ever gathered for such 
a sale. And because of the increase of 
the cost of production all along the line 
it has been more than ever difficult to 
gather them. But we have cut down 
profits, and our chief suppliers have 
made great sacrifices, and orders placed 
months ago have been filled. Don't miss 
the opportunities. Here are some of 
the good things. — Frederick Loeser $; 
Co., Brooklyn, N. Y. 

Muslin underwear. Made in clean, 
sanitary, uncrowded workrooms, flooded 
with daylight and pure air. Made by 
happy, healthy, well paid women of long 
experience and inimitable skill, who give 
as much attention to cleanliness as those 
for whom these garments are intended. 
Grass bleached on the green hills nature 
provided for this industry, where dust is 
never known — where pure air and pow- 
erful sunrays put life and wear-resist- 
ing quality into every thread. Can you 
imagine such qualities at the prices 
quoted here? — Henry Siegel Co., Boston. 

Loeser undermuslins maintain the high 
standard of quality, even though the 
prices are so very low. In good ma- 
terials, in fullness of shape, in width 
of shoulders and sleeves, in details of 
stitching and finish, they best show their 
superiority. It is thoroughness that tells 
— and it tells most noticeably in Loeser 
undermuslin this season. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

Always were that, we hear, exactly, 
and that makes them doubly so now. We 
have taken a great deal of care and pride 
in the kind of undergarments that are 
distributed by this department. Some 
stores are satisfied to offer garments at 
low prices only, garments that have been 
skimped in cutting, etc. Not so here, 
they must be up to our high standard 
whether they are to be sold at a regular 
price or less than regular as they are 
now. — The Bowland, Morehouse <f- Mar- 
tens Co., Columbus, Ohio. 

At this time we have a very large mail 
order department. Any orders through 
the mail have the most careful attention. 
— The Palace Dry Goods House, Reno. 

Saving opportunities in women's and 
children's muslin underwear. When we 
announced that we would sell bright new 

MUSLIN U 



garments ready-to-wear for what one 
would pay for material alone at prevail- 
ing prices, we expected a generous re- 
sponse, but nothing like the record sales 
of last week. We can hardly believe that 
we have sold so much at this early date. 
But they're gone. Early buying is the 
best advice we can give in the follow- 
ing. — W. M. Whitney $ Co., Albany. 

Nearly 10,000 garments in the Janu- 
ary white sale. This is the second chap- 
ter of the sale of white. Straight on 
from now until the end of the month, 
chapter after chapter will be added, ev- 
ery day almost there will be something 
well worthy your attention. But this 
muslin underwear is one of the key- 
notes of the sale. It is the storm center 
of the white sale for January. It is 
bound to prove the success of successes 
of the many sales we have conducted of 
muslin underwear in January. This 
underwear was made many months ago 
when materials from which it is made 
could be bought for a good deal less 
than they can to-day. You don't need 
to take this statement for it, you posted 
folk, you know how much more you are 
paying for white goods than you did six 
months ago. Hence these garments 
should be, from a price standpoint, re- 
markable values, and the important fea- 
ture is that of making. No underwear 
receives more careful attention, every 
detail of it, than the kinds we ask you 
here to see in this sale, which comes from 
one of the best equipped underwear fac- 
tories in America. Taken from a stand- 
point of value, these have an average 
worth a quarter to a third more than 
you will pay. — 8. P. Dunham $ Co., 
Trenton, N. J. 

This year we have one of the greatest 
bargain assortments ever offered in our 
basement white section during a Janu- 
ary sale. Looking through our great 
stocks we find in matching up, hundreds 
of yards of muslin left over for this 
sale. This great stock is now ready for 
your choosing, comprising muslin under- 
wear of the best kinds at low prices- 
patterns and workmanship excellent — 
strongest underwear values that ever ex- 
isted in this store. — Koch Bros., Allen- 
town, Pa. 

For our white sale we secured several 
hundred dozen of the daintiest white 
waist patterns and right now you can 
make a big saving on new spring style 
waists. A beautiful lawn waist (just 
like cut above), front is handsome all- 
over embroidery, short sleeves, button 
back. — Espenhain, Milwaukee, Wis. 
NDERWEAR 



830 



ADVERTISERS CYCLOPEDIA 



NECKWEAR FOR WOMEN 



15c. the price. 600 new stock collars 
that should be 25c. and 35c. We 

wouldn't be surprised if every one went 
before night. All the samples of a 
maker's Spring Styles. No two alike. 
Think of that, and not one of them 
shown before to-morrow morning. All 
piled out on the counters where you can 
get at them easily and quickly. There 
won't be any waiting. — Hale's, Sacra- 
mento, Cat. 

Sale of women's sample lace stoles 
and collars. It's extraordinary in the 
fullest sense of the word, too, and at 
that the story is only half told. This 
sale is so unusual, the variety is so large 
and the values so great that before Mon- 
day is half over it will be the talk of 
New York. Come early and you have 
our personal guarantee that you will be 
privileged to choose from the handsom- 
est gathering of rich and exclusive laces 
ever shown in New York, at prices that 
will prove a bargain revelation. — Simp- 
son Crawford Co., New York. 

Pretty, dainty neckwear at interesting 
prices. — The May Company, Cleveland. 

Silk Stocks, 10c. Each.— We don't see 
that it is necessary to give you a rigma- 
role about the quality of the silk and the 
different colors and all that sort of 
thing. Simply 25c. stocks for 10c. each. 
— Joseph Home Company, Pittsburg. 

The Daintiest of Neckwear for Wo- 
men, Arriving. — What's new? Come to 
Loeser's and see. You won't find a 
barrelful of any one thing — one doesn't 
buy neckwear like potatoes. But the 
variety in tremendous — crisp, fresh, new 
daintiness, and just enough of each one 
to give you practically exclusiveness in 
ownership. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

These are exceptionally pretty bits of 
Summer Neckwear for women, at a price 
so low that it is quite economical to wear 
each collar as long as it's fresh, and 
then to throw it away.— Wanamaker, 
New York. 

Dainty Neckwear.— You'd scarcely be- 
lieve what a splendid collection of dainty 
neck fixings we have gathered together 
for this special sale to-morrow. — The 
John Gerber Co., Memphis, Tenn. 

Every one assures us that we are 
doing the neckwear business of Chica- 
go. Several late deliveries have been 
NECKWEAR 



added and will now go at reduced prices, 
— Chas. A. Stevens $ Bros., Chicago. 

Exquisite sample lace neckwear. Half 
price and less. Made in that city of 
feminine dreams, St. Gall, Switzerland. 
Three different Swiss houses are respon- 
sible for them. Lovely is a word that 
expresses what the average woman will 
feel about them, but lovely is a word 
that is used all too often on less exqui- 
site work. Three weeks from now you 
will be looking in vain for just such an 
opportunity. Why not come and see 
these to-morrow? — The Robert Simpson 
Co., Ltd., Toronto, Ont. 

In fancy neckwear we are exhibiting 
some of the most charming things you 
have ever seen in stocks, stoles and lace 
collars; but greatest interest just now 
centers around the elegant boas and sets 
of black chiffon, gauze and ribbons. — 
Keely's, Atlanta, Ga. 

Evening Neck Pieces. — Women come 
oftener and linger longer over the beau- 
tiful neckwear as the social season ad- 
vances. One is sure to see exclusiv_ 
things in this store. Unless you come 
to-day you will miss seeing many beau- 
tiful pieces, though our assortment at 
all seasons of the year is the most com- 
plete to be found in the city. — Scruggs, 
Vandervoort $ Barney, St. Louis, Mo. 

Laundry Stock Collars. — Little new 
ideas for the winter shirtwaist are the 
pretty laundry stock collars in white, 
which are trimmed with pink, black or 
blue, while another line worthy of men- 
tion is the pretty wear-silk stock made 
with folds of velvet. These come in 
white formations trimmed in green, ca- 
det blue, pink, black, light blue, stitched 
neatly in contrasting shades of silk 
thread. — Keith-O'Brien Co., Salt Lake 
City, Utah. 

New Neck Things for Fall. — Women 
never had so many different kinds of 
neck things to choose from as are pre- 
sented in this collection now. You should 
see what we've got for you — latest and 
prettiest styles that were ever shown. — 
Gimbel Brothers, Milwaukee, Wis. 

New Neckwear and Lace Collars. — ■ 
First showing to-morrow of advance fall 
styles in lace collars, in the new stole 
and cape effects; also the latest Bul- 
garian stocks. — George B. Peck Dry 
Goods Co., Kansas City, Mo. 
FOR WOMEN 



OF SELLING PHRASES 



831 



Neckwear Novelties. — What a won- 
derful difference a dainty bit of neck 
dress does make in one's appearance. 
You can't be well dressed without it. 
If beauty be gauged by price, you'll be 
surprised at the variety we show at 25c. 
and 50c. — Bergner's, Peoria, III. 

Be sure not to miss anything among 
the new neckwear — ruffs, lace capes, 
stocks or collars. Look for the new lit- 
tle stole collar Paris is wearing on 
gowns and collarless blouse coats — made 
•on canvas and embroidered and ap- 
pliqued with the daintiest, softest col- 
ors. — Wanamaker's, Philadelphia, Pa. 

A bright, new, glistening creation in 
women's summer ties arrived at the 
Neckwear counter the other day. Will 
hold a reception to-day. It's a long, 
narrow four-in-hand made of crepe de 
chine. Don't try to imagine its pretty 
daintiness; come see it. — Jones Dry 
Goods Co., Kansas City, Mo. 

New neckwear for women. More and 
more dainty and ornate than ever — if 
such is possible — are the new creations 
for the feminine throat. — Styles are al- 
most exhaustless, but these particularly 
merit mention. — Sibley, Lindsay, Curr 
4; Co., Rochester, N. Y. 

Exquisite New Neckwear. — It is al- 
most impossible to mention the new num- 
bers, so quickly do they follow one upon 
the other, and just as quickly are they 
sold. The styles become prettier and 
prettier as the season advances, and you 
will marvel, when you see our neckwear, 
how such lovely conceits can be sold at 
such low prices. — Bosenbaum Company, 
Pittsburg, Pa. 

A Sale of Women's Neckwear.— This 
department has become headquarters for 
women's neckwear, not alone because of 
the great variety of strictly correct styles 
always in regular stock, but because we 
have always some excellent lots to offer 
far under regular prices. — Strawbridge 
<§• Clothier, Philadelphia, Pa. 

The summer girl will soon be here, but 
our summer neckwear and gloves are 
here now. — A. B. Kerr $ Co., Hamilton. 

The women's neckwear department 
teems with the latest creations in neck 
dressing. Many pretty things may be 
seen to-morrow. — Kemp $ Herbert, Spo- 
kane, Wash. 

Dainty neckwear. Fascinating little 
bits of daintiness — how can we describe 
them? In exquisite variety, too — and 
customers haven't been a bit backward 
in telling us that our selection is not 
only by far the largest— but our prices 
are decidedly the lowest hereabouts. Be 
NECKWEAR 



sure to investigate what follows. — Bosen- 
baum Company, Pittsburg, Pa. 

A Sale of Women's Neckwear. These 
are some of the season's newest fancies, 
though many of them are to go at half 
price and less. Women like what is 
dainty; so they will like this neckwear.— 
Strawbridge $ Clothier, Philadelphia. 

New Spring Neckwear. An immense 
express shipment of ladies' neckwear was 
received by us yesterday. The great va- 
riety of styles includes everything which 
is most handsome and up-to-date. — The 
Palace, Spokane, Wash. 

Inexpensive Bishop Stocks. The de- 
mand for fussy, fluffy neck fixings, this 
spring, is very small — women are asking 
for the simple, almost severe neckwear 
which is not barred out of the washtub 
and so may always be kept fresh and 
clean. — Wanamaker, Philadelphia. 

Fashion strives each year to excel its 
performances of the past. How many 
difficulties it must overcome may be sur- 
mised when you see the lovely neckwear 
we have brought here for you to admire 
and buy. A gentle turn or fold here and 
there contributes to the beauty of the 
throat, and yet, you can hardly tell why. 
-Joel Gutman <f- Co., Baltimore, Md. 

On ladies' neckwear counters to-day 
there's the sample line of one of New 
York's first makers * * * Everyone 
is a gem — daintiest creations of chiffon, 
silk, velvet, lace, embroidery and other 
materials — most of them hand-made. 
They are fresh and clean — only sign of 
their having been samples is the maker's 
ticket and the price. This neckwear is to 
go to you at exactly the usual cost to us. 
—Sibley, Lindsay <§• Curr Co., Bochester. 

A grand array of handsome new neck- 
toggery in a charming variety of new 
styles for spring wear is here for your 
choosing. Swell new stocks in an ex- 
quisite showing of washable materials. — ■ 
Bergner's, Peoria, III. 

Women's new spring neckwear. Such 
a profusion of designs, and they're all 
so extremely smart and pretty that you'll 
find choosing difficult; for you'll want 
one of each style. — Mandel Bros., Chi- 
cago, III. 

It's a pleasure to tell of these bargains 
in ladies' neckwear. It is an assortment 
of choice dainty styles, seasonable and 
suitable for spring and summer wear, 
made of exquisite materials, and by one 
of those fortunate trade deals that fre- 
quently are put in our way, we pur- 
chased them at just about half their 
worth. — Brown, Thompson <$• Co., Hart- 
ford, Conn. 
FOR WOMEN 



832 



ADVERTISERS CYCLOPEDIA 



Women's Neckwear for a Quarter. — 
Assortments of these stylish summer 
neck-pieces for women are replenished 
again to-day for a busy week-end sell- 
ing. There's wide choice as to materials 
and designs; and all are practical and 
washable as well as pretty. It's getting 
near the end of the manufacturers' sea- 
son when ends of materials must be used 
up; so that many of these styles, if sold 
a bit earlier, would bring 50 cents on ac- 
count of the cost of their materials and 
making. — Wanamaker, New York. 

Neck ruchings usually are made up in 
hundreds of yards of a pattern; then 
boxed in six or twelve-yard lengths. The 
remaining short ends run in lengths from 
one to five yards. 

We have about 2,000 yards to-day of 
these " short ends," which are, however, 
more than long enough for the purpose 
intended — in just the patterns that we 
are selling in quantities every day. They 
are mostly white, with a sprinkling of 
black-and-white and colors. — Wana- 
maker, New York. 

An enlargement of our women's neck- 
wear department gives us much better 
facilities for the display and sale of our 
splendid lines of lace and embroidery 
Dutch collars, yokes, collar and cuff sets 
and sleeves, ruffs and stoles. — Macy's, 
New York. 

Women's Summer Neckwear — Prices 
Unapproachable. — And as usual we are 
doing the business of the city in this line, 
for nowhere can such dainty effects be 
had for these prices. It is very easy to 
say that, perhaps, but the amount sold 
every day even this hot weather tells its 
own story of satisfaction to us and to 
you. — Abraham $ Straus, Brooklyn. 

If the finishing touch of the costume at 
the throat is distinctive, dainty and in 
perfect taste, it frequently makes the 
difference between a very ordinary and 
a very smart appearance. Loeser Neck- 
wear is distinctive as well as little priced. 
But even for very ordinary Neckwear 
these prices can hardly be equaled. — 
Fred Loeser % Co., Brooklyn, N. Y. 

Never such neckwear at the price. This 
lot of 1,000 new Easter four-in-hands 
will be the quickest selling furnishing of 
the year. They have an undeniable 50c 
look. In fact they are made on the 
French-fold pattern, of beautiful new 
silks. All are 2 1-2 inches wide. Helio- 
trope, reseda, Alice, pearl, blue, brown, 
green, scarlet, white and black plain 
checked striped or figured. They'll wear 
till you tire of them. — Schipper <§• Block, 
Peoria, III, 

NECKWEAR 



Beginning this morning — one of the 
greatest sales of Women's Summer Neck- 
wear ever held in Chicago. The bargain 
opportunities will be twofold. Thousands 
of high-class novelties — all in the most 
effective summer styles — came to us from 
one of the best designers at an enormous 
reduction from their real worth. All the 
odd lots, broken sizes and slightly soiled 
lines have been taken from our own 
great assortment of exclusive, beautiful 
styles. The clearance must be immediate 
and thorough, and consequently we have 
made the lowest prices which we ever 
placed on equally desirable lines. — Mar- 
shall Field $• Co., Chicago, III. 

The fashions for the spring and sum- 
mer tend to washable fabrics for use 
with lingerie waists. Laundered collars, 
mull ties, ascots and small ties and bows 
are all popular. Many styles at 25c. 
to $1.50. Full showing of imported col- 
lar and cuff sets, chemisettes and yokes. 
— Kennard $■ Co., Wilmington, Del. 

If " genius is an infinite capacity for 
taking pains," you'll find it very decid- 
edly evident in our women's neckwear 
department. — P. A. Bergner <§• Co., Peo- 
ria, III. 

Neckwear elegance. Such great as- 
sortments for Christmas have never been 
shown here before. Colorings and liberal 
shapes are extremely tempting. Among 
the new shapes added this week to our 
large and extensive line is the new French 
folded four-in-hand, the London ascot 
and perfect dress tie with tabs, in blacks 
and whites. Sold exclusively here, 50 
cents to $2.50. — Koch Bros., Allentown. 

Novelties in wash neckwear. Novelty 
and practical usefulness go hand in hand 
with this pretty neckwear — and that's 
the kind that's needed in summer time. 
They'll wash like a rag and are as pretty 
as can be. A hint as to variety: They 
are being worn this season with a true 
lover's bow of silk. Very pretty effect. — 
The T. Eaton Co., Winnipeg, Can. 

Every sale of women's neckwear on the 
program for the month of January has 
proven a great success. We have met 
the trade with the goods and with the 
prices. A lot of mock sales and would- 
be special prices have been turned down 
by the posted buyers that visit special 
sales. With the confidence you have 
shown in our advertisements and the 
liberal patronage you have given us, we 
feel that our sales have met with your 
approval and we hope for a continuation 
of same. — The Donsereaux Dry Goods 
Co., Lansing, Mich. 
FOR WOMEN 



OF SELLING PHRASES 



833 



NOTIONS 



Oceans of notions. — Campbell's, Pitts- 
burg, Pa. 

Some of the Mickles that Go to Make 
a Muckle. — Notions, in other words — ■ 
the little things for the workbag or sew- 
ing basket. Trifles you're needing every 
day, costing little in themselves, but 
running into money in the aggregate. 

Here's your chance to make small in- 
dividual savings on notions of irreproach- 
able quality — but they're the little sav- 
ings that, when multiplied, count. — Schip- 
per fy Block, Peoria, III. 

The January sale of notions over and 
over as big as a year ago, best of the 
bigness is — it means smaller prices. — 
Hochschild, Kohn $ Co., Baltimore, Md. 

There's many a novelty in the small 
wares department ! perhaps more than 
you think. There's many a saving too, 
as witness these prices. — The Cresent, 
Spokane, Wash. 

No doubt you have noticed our notion 
department — the long, low, beautiful 
show cases, all mahogany — filled with 
every conceivable novelty, from the most 
valuable the markets of the world pre- 
sent to the least expensive, dependable 
article manufactured. Leather goods, 
chatelaines, opera bags, shopping bags, 
tortoise shells, hair ornaments, combs, 
high art novelties in belt pints, buckles, 
white stone novelties, real gun metal 
buckles, hat pins; pearl, gold and fancy 
shirt waists sets, neck chains — and fans 
— fans in assortments — stylish fans — fans 
that will fairly thrill you ; elaborate lines, 
domestic, Parisian and other imported 
fans of ingenious patterns. Hundreds 
of exclusive patterns in novelties and 
necessities. — Keith O'Brien Co., Salt Lake 
City, Utah. 

Buttons! Buttons! Buttons of all 
values, from the plebian, at 2 l-2c. per 
dozen, from the banks of the Missis- 
sippi to the aristocrat from France, Ger- 
many or Australia — all sizes from the 
pin-head to the size of the half dollar 
piece. — The Mills Co., Topeka, Kansas. 

Only a pearl button, but a hundred 
thousand of them, and the finest, clean- 
est, heaviest fresh water pearl we have 
ever seen; put up, two dozen on a card. 
— Goldsmith's Bazar, Scranton, Pa. 

Little things, to be sure — notions and 
every-day needs — but with savings at- 
tached so large that no careful woman 



can afford to miss them. — Blooming- 
dale's, New York. 

The Macey hook and eye in glass tubes. 
The best ever. No thread under the bill. 
Two sewings in front where the strain is 
greatest. Cannot accidently unhook, has 
the humped spring. Does not allow the 
garment to gap. Absolutely rust proof. 
Just what you have been looking for. 
Buyable only at this store. — C. Cohn, San 
Bernardino, Cal. 

The January notion sale. Depend on 
everything being of the highest grade — 
all other kinds are barred from the 
Loeser stocks. Depend on finding im- 
mense varieties of everything in the sale. 
Prices are much under regular. Never 
was there a better time for dressmakers 
and home sewers to stock up. — Frederick 
Loeser $• Co., Brooklyn, N. Y. 

A great sale of notions and dress- 
makers' supplies. The low prices speak 
for themselves. Even in this store such 
prices have seldom been equalled. And 
quite as important is the additional fact 
that now in this sale, just as at other 
times, every notion is of the high grade 
characteristic of this store. — Frederick 
Loeser § Co., Brooklyn, N. Y. 

Pyrography outfits cut nearly half. 
During the journey to this store of our 
latest shipment of burnt wood work 
materials a bottle of stain was broken. 
Thirteen boxes containing outfits suf- 
fered — but only the boxes. Some to the 
extent of merely a small spot, others to 
a big stain, the contents escaping with- 
out injury. Still, that's sufficient to 
stop their sale at regular prices. Couldn't 
ask for a better chance than this to buy 
an outfit. — The T. Eaton Co., Winnipeg. 

The black cat and his kingdom. The 
king of the black cats is here, or his pic- 
ture is, anyway, on a great big Hallow- 
e'en Jack-in-the-corner pie, and there 
are a merry crew of his followers on 
every side — big cats and little cats, in 
every posture a black cat ever took and 
some a black cat never took. There are 
witches, witches' caps and brooms, great 
bobbing pumpkins with brilliant gleam- 
ing eyes, queer vegetarians (or rather 
vegetable men) and funny fellows from 
all over the world. Prices range from 
a few cents to several dollars for these 
Hallowe'en favors in the basement.— 
Abraham $ Straus, Brooklyn, N. Y. 



NOTIONS 



834 



ADVERTISERS CYCLOPEDIA 



Daintily tasteful things for women of 
exacting judgment in matters of correct 
attire. Side combs and back combs, plain 
shell or amber, and many with mount- 
ings of best German brilliants. The cor- 
rect in shape and finish is here for you 
now, and the prices are about one-third 
less than the same goods sell in larger 
cities. — Moore <§• McLeod, Charlotte- 
town, P. E. I., Can. 

Specials in fancy goods for Christmas 
gifts. We have provided a large assort- 
ment of beautiful holly designs of paper 
napkins, crepe paper, wrapping paper, 
seals and address tags; these with our 
Christmas balls, bells, wreaths and dec- 
orations of all kinds should make this 
section a great center of interest to 
holiday shoppers. — Marshall Field $ Co., 
Chicago, III. 

Manicure goods. These are pets of 
ours and we have a large stock of them. 
You'll find them vastly better than the 
average. — Brown 8[ Turner, Portland. 

Little notions — little prices. It is not 
idle talk to say that our notion depart- 
ment is unusually full of practical little 
articles — everyday wants — at prices much 
'below value. — The Crews Beggs Dry 
Goods Co., Pueblo, Colo. 

Macy's May notion sale. Walk through 
the notion department — if you take 
vigorous strides you may circle it in 126 
steps — equivalent to 378 feet if on a 
straight stretch. Every inch of avail* 
able space is crowded with the thousand 
and one things included under the broad 
general term "notions." It is not neces- 
sary for us to say a word about quali- 
ties. Our record of nearly half a century 
of retailing speaks for us in that re- 
spect. And the same is equally true of 
prices. — R. H. Macy $ Co., New York. 

This thread-and-needle sale — needles 
and pins, needles and pins — with your 
spring sewing your trouble begins. It's 
really absurd how much one can be 
bothered, when the sewing campaign's 
on, with such apparently insignificant 
trifles as notions. A great many people 
think it's not worth while to discrimi- 
nate between the good and bad, until the 
mischief's been done. Meanwhile, a lot 
of poor trash has gotten into circula- 
tion. All the notions displayed here — 
and what a display! — come to us with 
a certificate of good character. We 
wouldn't admit any other kind. And 
yet, prices are 'way down. Here are 
a few salient examples — compare them 
with what you usually pay, even for 
second-rate stuff. — The Wanamaker 
Store, New York. 

To-morrow we inaugurate a great no- 



tion sale. Springtime sewing suggests 
notions — we suggest that you take ad- 
vantage of this sale if you want to ef- 
fect a big saving. — Kaufman's, Pitts- 
burg, Pa. 

Notions and dressmakers' findings. 
Springtime sewing suggests notions — we 
suggest that you take advantage of this 
sale if you want to effect a big saving. 
— The May Company, Cleveland, Ohio. 

Notions at wholesale prices. Just at 
the time when dressmakers must order 
extensively, we offer the greatest notion 
values of the season. — Mandel Bros., 
Chicago, III. 

Great crowds bought notions yester- 
day in spite of the bad weather. If 
anybody had asked yesterday " Who's 
buying notions ? " we would have 
promptly answered, '•' Everybody ! " Not- 
withstanding the chill winds and wintry 
showers, people swarmed into the main 
aisle and the regular notions store as 
if it were the sunniest and finest of 
spring days. But what wonder? — Sie- 
gel-Cooper Co., New York. 

Notions and dressmakers supplies. The 
small things that every thrifty housewife 
needs, the dressmaking essentials, all are 
here, at prices strangely low. The art- 
icles that compose this sale are regular 
goods like those you buy every day in 
the year at our notion counters. The 
difference is in prices only. There are 
no inferior grades, no skimping in 
lengths, no reduction in package quanti- 
ties. — H. Batterman, Brooklyn, N. Y. 

In good time comes this stirring sale 
of reliable notions and dressmakers' sup- 
plies. Every dressmaker, every woman 
who has home sewing to do, requires a 
liberal supply of exactly these little 
needfuls before the Spring sewing starts. 
All are things that everybody must buy 
anyhow, and shrewd and thrifty women 
will be glad enough to buy what they 
need in this Spring sale. Every item 
represents a good, worthy article, de- 
pend on that. It would be the worst 
possible economy to save a little money 
and spoil a nice dress. Wanamaker's 
will never tempt you to that. Everything 
in this sale is good, and worthy of the 
best work of the most careful dress- 
maker. Remember this when you note 
the very small prices. — John Wanamaker, 
New York. 

Notions — We cannot get along without 
'em, so let's buy them as cheaply as 
possible, if they are good — and these 
are very good. Come as early as you 
can Tuesday if you want a wide choice 
of everything. — Dayton's Daylight Store, 
Minneapolis, Minn. 



NOTIONS 



OF SELLING PHRASES 



835 



Notions start an underprice sale. 
"Many a mickle makes a muckle." A 
spool of cotton or a package of pins will 
show as well as furs or diamonds this 
Loeser principle — to have the best grades 
always and always at the lowest prices. 
And now comes the annual spring occa- 
sion, the February sale of notions and 
dressmakers' supplies. It is interesting 
to every one — to women who do home 
sewing, to dressmakers who buy large 
quantities. It presents an immense va- 
riety of sewing room needs at prices 
which are remarkable for their little- 
ness. — Frederick Loeser $ Co., Brook- 
lyn. 

When Ma Manages the Notions. — 
Here's a heap of notions. The very best 
sort of notions, too! They cost so very 
little, but how they do save the dollars 
when ma manages. — A. D. Matthews' 
Sons, Brooklyn, N. Y. 

Do you remember the black sewing 
silk we sold at this sale last year for 
25c. for a box of twelve spools? You 
will remember it if you were fortunate 
enough to secure any, for it was all 
right. Well, this year we have more of 
the same sort, and the price is the same. 
This is best quality silk and is worth 
50c. a box. As we do not carry it regu- 
larly this will be your only chance to 
get it. — Sage-Allen $ Co., Hartford. 

Notions in the scale. Weigh them, 
and you'll find yourself wanting — more. 
If every spool of thread lacked a few 
yards; if every paper of pins were a 
little short; if everything were so cheap 
that it had to be poor; this Notion Sale 
would not be such an event to dress- 
makers and women who sew at home. — 
The Wanamaker Store, Philadelphia. 

Notions for Little. — Fill up the Notion 
basket now with the good little things 
that are here for very much less than 
regular prices instead of waiting until 
you are away off in the country and a 
spool of Darning Cotton isn't within 
reach. — Frederick Loeser fy Co., Brook- 
lyn, N. Y. 

If you've a notion of notions, why here 
is a list you'll like. — A. D. Matthews' 
Sons, Brooklyn, N. Y. 

Objects in motion catch the eye quicker 
than those that remain stationary; that's 
why the outgoing of desirable goods 
from this store is positively dazzling. — 
The New Store, Minneapolis, Minn. 

Take a notion and buy your notions 
now. There's going to be a sale of these 
much-needed things and substantial sav- 
ings are to be made on every item. And 
such notions ! Not the cheap, trashy 
kinds so often found in sales of this 
character, but good, honest notions- -the 



bring-you-back-agin kind, for which the 
Kaufman store has always been noted. — 
Kaufman's, Trenton, N. J. 

Vacation sale of notions. A saving 
on everything. Save a penny on a 5c. 
spool of silk, a hundred dollars on a 
$1,500 automobile — you've done a great 
deal better, proportionately, on the silk. 
If everybody would remember the old 
Scotch " monie a mickle mak's a muckle," 
the store wouldn't hold all who would 
come for these excellent notions, priced 
under the usual for this sale. But many 
a thrifty woman will buy a year's sup- 
ply ahead — and save enough for several 
trolley rides on hot evenings. — Hochs- 
child, Kohn fy Co., Baltimore, Md. 

A little of everything at less prices 
than usual because you know these are 
the days of mid-summer clearance and 
we put things on the notion counter to 
move them rapidly. — The 14>th St. Store, 
New York. 

Nominal prices for notions. — A large 
line of sewing accessories — the little 
things that mount up in the aggregate, 
but which every woman has to have — at 
prices that are merely nominal. — McKel- 
vey's, Youngstown, O. 

Notions. — This department contains 
more articles — more of the little things 
required in every household, more of 
the better class — the reliable grades of 
notions and dress findings than one usu- 
ally sees in a single store. We are first 
particular to have the article good, then 
we put upon it the lowest possible price. 
— Denver Dry Goods Co., Denver, Colo. 

A most important sale of notions.— 
Important, even though these are little 
things costing but a few cents apiece 
at full prices. Important because it 
offers the very best of these little things 
for a small fraction of their worth. 
Doubly important because the sale comes 
just when everybody's sewing room is 
at its busiest and everybody's head is 
full of dressmaking plans. Abraham & 
Straus' Notion Sales have come to be 
famous for value giving. Isn't it enough 
when we say that these are the biggest 
notion bargains we ever had? — Abraham 
$• Straus, Brooklyn, N. Y. 

Yesterday's notion selling here crossed 
the high water mark for the first day. 
As we write now, the second day bids 
fair to be equally good or better. Every 
day should grow better with such values 
as these. Are you providing as you 
should provide for the months to come 
in everything needed for the toilet, sew- 
ing room, and for many other needs 
about the house and for traveling? — S. 
P. Dunham $ Co., Trenton, N. J. 



NOTIONS 



836 



ADVERTISERS CYCLOPEDIA 



Matchless notion sale. — Little things 
for little money — the things that appear 
but trifles when in profusion, but as 
valuable as jewels when needed and not 
at hand. A sale of mammoth propor- 
tions — presenting en masse the thousands 
of little things in every day use in sew- 
ing room, the nursery, the boudoir. Their 
utility makes them a necessity; their 
cheapness places them outside the pale 
of luxuries. Every shrewd, economical 
woman will replenish her work basket, 
pin trays and other receptacles for 
women's appurtenances so indescribable 
to a man. We have been weeks in 
planning this sale and getting together 
its concomitant parts in quantities to 
supply the demands such a sale is bound 
to create. Monday morning will crowd 
our aisle with busy shoppers for these 
merchandising plums so much under- 
priced. — The Hamburger Store, Los An- 
is, Cat. 



More notions. Just when everybody 
needs them we have assembled a great 
stock of the very best notions and dress- 
makers' supplies that can be bought and 
pushed the prices down as low as they 
have ever been here — lower than they 
have ever been outside this store. We 
cannot fill mail or telephone orders or 
send these little things C. O. D. Mark 
the things you want, cut out the list 
and bring it with you to-morrow. — Abra- 
ham $• Straus, Brooklyn, N. Y. 

Spring sale of notions. Every sewing 
machine is running at high speed these 
days, for there are dresses and waists 
to be made, and spring is here to stay. 
At such a time this notion sale will 
appeal strongly to hundreds of women. 
A handful of supplies for the workbas- 
ket can be bought for a few pennies — ■ 
enough to last for months can be had 
for a dollar. And besides the needs 
for sewing there are supplies for the 
dressing table and the bath, and all at 
mites of prices. — Stone, Fisher $■ Lane, 
Tacoma, Wash. 

Our new spring line of shell goods, 
including side combs, back combs, pom- 
padour combs, hair pins, hair retainers, 
etc., has just arrived and if your stock 
needs replenishing now would be a good 
time for you to make selections before 
some of the more popular styles have 
been picked out. If you like the kind 
that won't split or pull your hair, this 
is the place to get them. — M. Goldwater 
$ Bros., Phoenix, Ariz. 

Fans and frames. A representative 
Loeser showing. The white and silver 
window on the Fulton street side is 
worth a special trip down town this 



week, because of the beauty of the new 
fans and frames therein, and because 
the showing is particularly indicative of 
Loeser service in the exclusive and high- 
class novelties for which this store is 
noted. — Frederick Loeser $• Co., Brook- 
lyn, N. Y. 

A notable list of notion prices. The 
kind of notions that you know and have 
used. The kind of notions we don't hesi- 
tate to put a Gamble-Desmond guarantee 
on. So don't hesitate over any of them 
because they're lower than this kind of 
notions have ever been quoted at before. 
— The Gamble-Desmond Co., New Haven. 

Fancy hose supporters. Why not select 
a pair of hose supporters? They will 
make most dainty and acceptable Christ- 
mas gifts. Notion store's display is a 
most elaborate one. Fancy side hose 
supporters in shirred ribbon and fancy 
frilled elastic, 45 cents to $2 a pair. The 
shirred hose supporters are made up with 
plain and fancy ribbons, brocaded silks, 
and chiffons. — Sibley, Lindsay $• Curr 
Co., Rochester, N. Y. 

Beautiful examples of little things in 
notions. The first sight to-morrow in the 
way of a preliminary opening. Like 
first-nighters at the play the critics al- 
ways come out on the first showing of 
the season's line of novelties. It is 
their province to criticise and point out 
defects and suggest improvements; it 
is our duty to follow their suggestions. 
Nothing is more appreciated in this de- 
partment than comments, and we do not 
long for everything commendatory. — 
Joseph Howe Co., Rochester, N. Y. 

Exhibit of Paris small wares assem- 
bled for this sale. The present movement 
is the outgrowth of our semi-annual sales 
of notions. For years we have been work- 
ing with the Paris manufacturers to se- 
cure their co-operation along such lines 
as have made our notion sales so success- 
ful. We have now fully accomplished 
it and obtained the greatest and finest 
collection of imported little notions 
ever shown at domestic prices. This 
shipment usually arrives about Feb. 15. 
This year we are fortunate in getting it 
in now. These exquisite small things are 
marked at prices as correspondingly low 
as our domestic goods. We call your 
attention particularly to the exclusive 
Parisian fans of ingenious patterns. — 
The Edw. Malley Co., New Haven, Conn. 

Some sensible suggestions. — Not sensi- 
ble suggestions just because we make 
them, but because they suggest really 
useful things for Christmas gifts. — Dan- 
bury Hardware Co., Danbury, Ct. 



NOTIONS 



OF SELLING PHRASES 



837 



OPTICAL GOODS 



" That drug clerk is a chump. I kept winking my eye 
for a ' stick ' in the soda." 

" Did he give it to you? " 

" No. He said there must be something the matter with 
my eyes and directed me to the optical department." — Chi- 
cago News. 



They are skeleton frames, with the 
best quality lenses, and each purchaser 
will be as carefully fitted as if the regu- 
lar price were charged. This price 
doesn't cover the actual cost of the gold. 
"We offer this remarkable chance as an 
advertisement for our Optical Depart- 
ment. As soon as it becomes generally 
known that we have a Prominent Physi- 
cian and Oculist in this department we 
will not have enough room to accom- 
modate the demand. Remember, you 
get the same professional attention here 
as you would in the eye hospital, and we 
charge only for the glasses. — Ehrich 
Bros., New York, N. Y. 

The patent offset Zylinite guards, fit- 
ted to the curvature of the nose, that do 
not slip or pinch in hot weather or cold. 
Clear, flawless, imported periscopic crys- 
tal lenses; these things make up the 
perfect eyeglass. You ask : " Can my 
eyes be tested and properly fitted with 
glasses at a Department Store ? " Else- 
where — we don't know. Here — Yes! 
Why? Because we employ for this pur- 
pose practical opticians with years of 
experience. — Adams Dry Goods Co., New 
York, N. Y. 

Tired eyes, headaches, etc., are often 
permanently cured by the use of good 
eyeglasses or spectacles. Suppose 
" Specs " do make you look a little older. 
What matter? Better save your sight 
while you can. Our eyes are open to 
discover defects in yours, if you will 
give us the opportunity. — Skeoch, Scran- 
ton, Pa. 

Guard your eyesight by having your 
eyes examined at the first sign of weak- 
ness. Some persons incur the grave risk 
of losing their sight by neglecting na- 
ture's warnings, simply because they are 
afraid of the expense. By coming to 
me the expense is reduced to the mini- 
mum consistent with the best work. My 
oculists and eye surgeons will examine 
your eyes and give you the most trust- 
worthy advice about charge. If glasses 
are needed I will furnish the right kind 

OPTICAL 



at less than they'd cost anywhere else. — 
L. Alexander, Brooklyn, N. Y. 

Many children are allowed to wink 
and blink through the hours of study 
with a book six or eight inches from 
their eyes. Greater demands are now 
made upon the eyes of children than 
formerly. Every child should have their 
eyes examined and the eyes should have 
relief and help to do their work. — Geo. 
D. Kendall, Pueblo, Colo. 

Eyes right? You will get more enjoy- 
ment out of your summer if they are. 
You will get more enjoyment out of 
your life if they are. Eye trouble shows 
itself in various disagreeable ways. 
Often headaches that won't yield to or- 
dinary treatment are due to eye strain. 
A part of this store's good service is de- 
voted to keeping Brooklyn eyes right. 
It is a service conducted on the highest 
plane of excellence. A graduate opti- 
cian who has been here for years is at 
your command always. Your eyes will 
be subjected to a careful and complete 
examination without charge. If they are 
all right and simply tired, we will tell 
you so. If they need corrective glasses 
we will tell you so, and if you wish it, 
will make glasses properly and for less 
expense than reliable glasses usually 
cost. If you need treatment by an ocu- 
list, we will tell you so — we do not give 
such treatment, but there are a number 
of well known men in Brooklyn who do. 
Be sure your eyes are right. It is a 
duty you owe to yourself. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

It's a changed world to old folks, folks 
whose time-dimmed eyes are made young 
again through the magic of right-fitting 
glasses; and this pleasure and comfort 
costs so little measured by its value, 
there should be none who may say "they 
can't see as they used to." — J. P. Ernst, 
Wilkesbarre, Pa. 

Does the sun hurt your eyes? Gen- 
erally it means a defect of vision. A 
call at our optical department will sat- 
isfy you on this point. — Feagon's, Joliet. 
GOODS 



838 



ADVERTISERS CYCLOPEDIA 



" Kryptok " invisible bifocal glasses 
combine both reading and distance 
glasses in a single frame with a smooth, 
unbroken surface — without crack or line 
— thus doing away with the lines of di- 
vision and other objectionable features 
that are confusing to the sight in the old 
style bifocal glasses. They are an ar- 
ticle that will suit particular people who 
appreciate superior workmanship. — Jul- 
ius R. Watts S[ Co., Atlanta, Ga. 

A little care now may prevent them 
from wearing glasses all their lives. It 
costs nothing to have the eyes tested. 
It may cost a great deal if they are not 
tested. Bring the little ones in, and 
thus help them in their struggles for an 
education. — King 8[ Metzger, Lexington. 

Many persons are prejudiced against 
the wearing of glasses and sometimes 
positively decline to use them even when 
they are imperatively needed. They 
may be sensible persons and display good 
judgment in other matters, but in this 
one respect they act most foolishly and 
without any reason. A contest with age 
is hopeless, and it is the part of wisdom 
to yield gracefully to the first summons 
to surrender.— Mulford, Memphis, Tenn. 

It's an act of folly to wear glasses 
where there is no necessity for them; 
but if you have any trouble whatever 
with your eyes, it is also an act of folly 
not to have a specialist examine them. 
If you are in doubt, consult Farmer, 
the Optician, and you will not regret it. 
— Fred D. Farmer, Saginaw, Mich. 

Accidents will happen. Glasses do 
break. If you have any trouble with your 
glasses, we will repair them and make 
them new. We do all repairs promptly 
at very reasonable prices. We make it 
a specialty of filling oculists' prescrip- 
tions. Come to us for any eyesight 
troubles. — Nicolet's Jewelry Store, Fall 
River, Mass. 

While you're looking, do not overlook 
the fact that we fit eyes and grind lenses 
and make frames to order. Glasses im- 
properly fitted are worse than no glasses 
at all. We fit them properly — we guar- 
antee we carry full line of optical goods 
at right prices. — C. C. Miller, Massillon. 

Women's work's so trying on the eyes. 
If there is any strain felt when sev/ing 
or reading, you should have us test 
your eyes for a pair of spectacles or 
eye glasses to assist the vision. Our 
work is acknowledged to be the best, 
our prices the most reasonable. Try us 
on your next pair of glasses. — Adolf 
Frese, Los Angeles, Cal. 

Trust us with your eyes. — This is an 
absolutely safe place to bring your eyes 

OPTICAL 



when they are not seeing satisfactorily. 
We have taken a four years' course in 
optics — as much time as any dentist 
spends in studying dentistry or as a 
lawyer spends in studying law — and with 
ten years of experience added to our 
knowledge, makes satisfactory glass fit- 
ting a certainty here. But we charge 
you nothing for our knowledge. When 
you buy glasses here you get what we 
know to be perfectly suited to your 
eyes, and you pay only for the glasses. 
^-Richer fy Son, Emporia, Kans. 

Good to look at, better to look through. 
Our eyeglasses are not only made to 
fit the sight perfectly, but are made to 
improve the appearance as well. — Frank 
V. Kent % Co., Grand Forks, N. D. 

Eyes! Eyes! Why do you neglect 
them so? If you have frequent headache, 
if you do not see as good as you once 
did, if your eyes tire easily you should 
come and have them examined, it will 
cost you nothing and I'll tell you whether 
or not they need glasses. — C. B. Garrett- 
son, Kenton, Ohio. 

It saves you money and time when 
you come to us to get treatment for 
your eyes. We're exceedingly careful in 
examining and prescribing. Our glasses 
will relieve that aching sensation in your 
optical nerves. A few dollars spent 
with us will permanently cure your 
trouble. — C. J. Duncan, Massillon, O. 

Headache stops. Do your eyes pain 
you? Is your vision blurred? Do tears 
flow too freely? Is distant vision dim? 
Do your eyes feel as tired in the morn- 
ing, after a good night's rest, as they 
do in the evening? Remember all these 
troubles and many more can be entirely 
done away with. Let us examine your 
eyes and fit you with the proper cor- 
rection in lenses. And you will see for 
yourself how much more pleasure there 
is in this life for you. — H. M. Smith, 
Fairfax, Mo. 

Don't wear the yoke of ill-fitting 
glasses another day. You can't afford 
to dilly-dally with your sight. Better 
let us examine your eyes and restore 
your lost power of vision. We can fit 
you with glasses warranted to give you 
the best results attainable. — Frank V. 
Kent $ Co., Grand Forks, N. D. 

The hardest strain upon eyes is when 
looking at objects near by. Reading 
and sewing becomes tiresome at once to 
weak eyes. If you will wear glasses 
when your eyes first complain, it will 
only be necessary to wear them at work. 
If you let them go too long you will 
have to wear them always. — The Palace, 
Spokane, Wash. 
GOODS 



OF SELLING PHRASES 



839 



How about your eyes ? Does the bright 
sun make you blink and squint? Are 
you troubled with occasional headaches? 
Do you sometimes see little black specks, 
when looking into the distance ? Do your 
eyes run water when you face the wind? 
If so, there's something wrong. Maybe 
you need glasses and maybe yon don't. 
If you consult our optician it won't 
cost you a cent to find out where the 
trouble lies. — The B'way Department 
Store, Los Angeles, Cal. 

An eye point. — If you want perfect 
vision — you should have your eyes ex- 
amined often. A slight correction 
promptly attended to, may insure you 
perfect eyes to the end of your life ! 
We will measure your eyes — overcome 
the defects — and insure you most sat- 
isfactory vision. — The S. Galeski Optical 
Company, Richmond, Va. 

Our Guarantee — " A dollar is worth 
100 cents; would you pay more?" We 
do not pretend to say what others should 
charge for their glasses, but we do say 
and guarantee you a perfect-fitting pair 
of the celebrated Gladimere Lenses for 
$1.85. Ask any reputable optician for 
the name of his best lenses. He will 
answer " Gladimere." We also give you 
with these lenses a pair of solid gold- 
filled frames absolutely free, with a writ- 
ten guarantee for five years. — Guarantee 
Optical Co., Memphis, Tenn. 

They're the smartest and most becom- 
ing style worn to-day — very light in 
weight, yet strong and durable — fitted 
with silex crystal periscopic lenses. — 
Blooming dale's, New York. 

Our method of examination is the re- 
sult of practical scientific experience. 
We have all the very latest appliances 
for examining the eye. Our Dr. Truth 
can tell you positively just what your 
trouble is, and advise you accordingly. 
By using our Ophthalmoscope and Ret- 
inoscope he can determine at once the 
requirements necessary to give you a per- 
fect-fitting pair of glasses. — Guarantee 
Optical Co., Memphis, Tenn. 

As soon as it becomes generally known 
that we have a prominent physician and 
oculist in this department we will not 
have enough room to accommodate the 
demand. Remember, you get the same 
professional attention here as you would 
in an eye hospital, and we charge only 
for the glasses. — Ehrich Bros., New York. 

Most people, you included, perhaps, 
are extremely negligent in the care of 
their eyes, and very culpably so in re- 
gard to their children's eyes. The public 
generally has no idea of the number and 
variety of present-day eye defects and 

OPTICAL 



often resort to glasses selected at ran- 
dom which are entirely unsuited to the 
conditions of the eye. Many glasses se- 
lected in this way which " seem to suit 
exactly" at first, prove most injurious 
and often result in permanent injury. 
Come and talk over your eye trouble with 
us. — W. S. Harrington $ Co., Trenton. 

We sell glasses on their merits — if 
their merits will not sell them they are 
dear at any old price. Don't cheat your 
eyes and think you are saving money. 
Like a thief at night poorly ground and 
poorly fitted glasses steal away your 
eyesight. — Tripp Bradley Optical Co., 
Memphis, Tenn. 

Every pair is scientifically made, rim- 
less style, fitted with silex crystal pure 
white periscopic lenses, gold springs and 
non-tilting nose rests which prevent slip- 
ping. — Blooming dale's, New York. 

Under the supervision of a licensed 
optician, who will examine your eyes and 
prescribe for you free of charge, we 
execute your oculist's prescription for at 
least one-third less than the charges 
made elsewhere for similar services. — 
Macy's, New York. 

You do or you don't need eye- 
glasses or spectacles, but do you know 
whether you do or you don't? It's likely 
you don't unless you have had your eyes 
examined by an oculist or optician, be- 
cause they may have unsuspected de- 
fects. Why not know for certain, 
when the knowledge will cost you noth- 
ing and may save you unnecessary suf- 
fering? — Fred D. Farmer, Saginaw. 

Don't send the little one off to school 
handicapped with poor eyesight. Clear 
sight means quick thought, and the ability 
to think quickly brings success. Par- 
ents who realize this responsibility for 
the future success of their children will 
not delay in having this very important 
question decided. If glasses are Not 
needed we'll be glad to tell you so; if 
they Are, you, as a parent, will be glad 
to know, and have us fit them. We 
charge nothing for examination. Is 
there any reason for further delay? — 
/. Wiss $ Sons, Newark, N. J. 

Of course all eyeglasses should be 
helpful — but are they? No, indeed. Un- 
less the glasses are accurately fitted and 
are of the exact strength needed to cor- 
rect the defect, they will be far from 
helpful — they will be absolutely hurtful. 
To get the right glasses you must go 
to an optician of proved ability — one who 
has by study and practical experience 
acquired the knowledge necessary for 
this important work. — L. Alexander, 
Brooklyn, N. Y. 
GOODS 



840 



ADVERTISERS CYCLOPEDIA 



When the evenings are cold and the 
wind whistles around the house, there is 
nothing much to do but read, or play 
games. All of which taxes the eyes. 
Winter will be a long time here and you 
will use your eyes every evening. There- 
fore, see that they are perfect, and if 
they are not, we will fit them so that 
they will be. And at reasonable cost. — 
H. F. Kent $ Co., Binghamton, N. Y. 

When you find your little camera no 
longer big enough, bring it to our photo 
supply house and we will allow you a 
good, fair price for it in exchange for a 
larger one. If you cannot afford to own 
a camera you can always rent one of us 
for little outings, picnics, boat rides, cir- 
cuses, first babies, etc., ad libitum. The 
thought of cameras suggests that other 
camera, the eye. Just as we daily test 
cameras to see if the lenses focus cor- 
rectly, so do we daily test eyes, and we 
can point to innumerable pairs of eyes 
that have been made perfect by our 
glasses. — H. F. Kent $ Co., Binghamton. 

A pair of good eyes may grow con- 
stantly stronger and keener in hard and 
continuous work, and retain their vigor 
as long, if not longer, than any other 
organ of the body. But when one dis- 
cerns a hint of dimness, a tired feeling, 
and ache in the eyeballs, or repeating 
headaches, then glasses may be of great 
service in preventing serious trouble. 
Only be sure you begin with the right 
glass. It is my business to furnish you 
that. — F. M. Jenkins, New Bedford. 

At the first sign of trouble with your 
vision you should consult our graduate 
optician. He is an expert of eighteen 
years' experience and he will tell you 
exactly without asking a question, what 
that trouble is and what you should do 
to overcome the difficulty. Consultation 
free. — Hofman's, Springfield, Ohio. 

Don't neglect your eyes. You owe it 
to yourself to at least have them exam- 
ined periodically. Clear sight is neces- 
sary to your health and success. Our ex- 
pert tests your vision without charge or 
fees of any kind. When glasses are re- 
quired he will supply them to suit your 
own particular needs. All work guaran- 
teed. — /. Wiss # Sons, Newark, N. J. 

Dangerous folly. It is folly to let an 
incompetent experiment with your eyes 
in an endeavor to fit them with glasses; 
it is not only folly, but it is dangerous 
and expensive. To fully grasp and thor- 
oughly understand the intricate mechan- 
ism of the eye requires years of patient 
study and practical experience. You 
commit no folly when you come to me 
for glasses. My specially ground lenses 

OPTICAL 



are not an expensive and dangerous ex- 
periment; they are an accurate, scientific 
certainty. — Dr. Kletzky, Pueblo, Colo. 

When we make eyeglasses for you that 
do not suit you need not keep them. If 
any part of the fittings break we replace 
the broken part without charge. We 
guarantee all this in writing when you 
order your eyeglasses. All the "risk" 
of success is ours — all the relief is yours. 
— L. B. Hibborn, Newark, N. J. 

The eye is the mirror of the soul! Its 
care should be one of the prime cares 
of every man and woman. Your eyes 
will give you trouble sometimes — every- 
ones does. Don't delay. Come and see 
us. : — Jud S. Newing, Binghamton, N. F. 

If you want to get the best optical 
goods at the most reasonable prices, come 
to us. Satisfaction guaranteed or money 
refunded. No charge for examination. 
Skillful lady optician always in attend- 
ance. Remember the name and place. — 
S. B. Dembo, Binghamton, N. Y. 

He sees best who sees the consequen- 
ces. Do you realize the serious conse- 
quences of continued eye strain? Price- 
less beyond all other possessions is the 
eye-sight, and it deserves your highest 
consideration. Don't trifle with your 
eyes I Examination free. Perfect fit- 
ting guaranteed. — Jud S. Newing, Bing- 
hamton, N. Y. 

What's wrong? Your eyes? Why? 
Probably you need glasses. Call in and 
let us examine your eyes. They may be 
the cause of your headaches. — Soggs, 
Binghamton, N. Y. 

See All Over the World— or read ordi- 
nary print with ease if you have glasses 
which are accurately fitted. Our optical 
department can supply, at very low 
prices, eyeglasses and spectacles in all 
cases where there are no complications. 
If a prescription is necessary, the cost of 
making the glasses will be slightly more. 
Examination by a graduate optician free. 
—W. C. Forbes, St. Thomas, Ont. 

A correctly built eye should not tire 
easily. For the eye is but a camera per- 
manently focussed for everything from 
say twenty feet to infinity. Every visi- 
ble thing, from about twenty feet on, 
sends rays which enter the eye easily, 
and without effort on your part, form its 
own inverted image on the back of the 
eye. If from inheritance, disease, blows, 
etc., the eye is not quite round the image 
is slightly distorted. Then how do you 
see well at all? By forcing the image 
into shape by straining that delicate inner 
lens, the crystalline. Are you willing 
to? — H. F. Kent $ Co., Binghamton. 
GOODS 



OF SELLING PHRASES 



841 



Wiss Optical Work is accurate — we 
do not fit glasses by guessing and the 
use of big words. We can prove to you, 
in plain language, the absolute neces- 
sity for any lens we prescribe and guar- 
antee satisfactory results. Examinations 
without a cent of cost. — /. Wiss $ Sons, 
Newark, N. J. 

An optometrist is an optician who has 
thoroughly mastered the science of diag- 
nosing eye conditions and making lenses 
to meet exactly any individual need. Dia- 
mond Hall's optometrist has made spe- 
cial study also of artistic adaptation of 
glasses to facial features. Engage his 
services and put your eyes at ease. — 
Ryrie Bros., Toronto, Can. 

Cold weather causes shrinkage of skin, 
loose fitting, tilting and slipping off of 
eye-glasses with ordinary nosepieces. 
This is positively avoided by using Fox 
Lasso nose-pieces on your glasses. Their 
spring adjusts itself to any shrinkage. 
They give exclusive style to the eye- 
glasses and cost no more than the others. 
—Geo. R. Fox, Bufalo, N. Y. 

We are often asked why so many peo- 
ple wear glasses. Statistics prove that 
fully 75 per cent, of all functional ner- 
vous diseases are due to eye strain, and 
can be corrected by properly fitted 
glasses. — The King Optical Co., Spo- 
kane, Wash. 

Don't be blind to your own interest; 
to that interest which promises health 
and good eyesight, by wearing cheap 
glasses, unsuited to the defects of your 
eye, when you can get the best, and a 
thorough examination at a reasonable 
price. — W. J. Davis, D. O., Woonsocket. 

It's the condition of the eyes not the 
age of the person which determines 
whether glasses are needed or not. Thou- 
sands of children wear glasses, because 
they need them. Thousands of other 
people don't wear them, because they 
don't need them. Weak eyes should be 
assisted — made strong. Glasses will do 
it if they are the right kind. — W. R. 
Jackson, St. Thomas, Ont. 

Wearing glasses constantly in after- 
life may be avoided if the child's eyes 
have early attention. If it cannot see 
the characters upon the board easily, 
or holds its book too close or too far 
away, or is drowsy and listless and has 
headache, it needs glasses that will check 
the trouble. Our optician's work and 
prices will suit you. Eyes tested free. 
— The Palace, Spokane, Wash. 

The most careful tests are necessary 
to determine the exact nature of your 
eye needs — separate scientific examina- 

OPTICAL 



tion. If you'll drop in I will examine 
your eyes, and a lens to fit each eye will, 
if necessary, be made for you. — F. M. 
Jenkins, New Bedford, Mass. 

Beauty isn't always discounted by a 
pair of nose-glasses. Very often is is 
enhanced. One always looks more intel- 
lectual when wearing glasses. Don't 
wear glasses if you don't need them, 
simply because they are becoming; but 
don't go without them for any reason 
if you do need them. Vanity must not 
trifle with wisdom. — H. B. Wood, New 
Haven, Conn. 

Good to look at but better to look 
through. Our eyeglasses are not only 
made to fit the sight perfectly, but are 
made to improve the appearance as well. 
They are cut from the finest French 
crystal and Brazilian pebbles to remedy 
all defects of vision, and are perfectly 
adjusted. Don't neglect your sight, but 
have it attended to at once. — Frank V. 
Kent <£• Co., Grand Forks, N. D. 

There should be a fellow feeling be- 
tween the spectacles and the eyes. It is 
more important to have your glasses 
fit your vision than to have your clothes 
fit your form. — From "Eye Lore." 

There is no duty that you more im- 
peratively owe to your children than that 
of having their eyes regularly examined 
by a careful and competent optician. — 
R. C. Reynolds, St. Louis, Mo. 

Glasses cure headaches. When head- 
aches are due to eye-strain they can be 
cured by the use of proper fitting glasses. 
An oculist only should be consulted, as 
he alone can determine whether the head- 
aches are really due to eye-strain, as 
they may be due to some disease of the 
eye, or even to some general disease. In 
the latter case it is treatment and not 
glasses that is needed. — Dr. E. S. Heisg, 
Houston, Tex. 

We all use our eyes for near work, 
more or less, such as reading, writing, 
sewing, etc., and the eyes must be in 
perfect condition to do their work well 
and not cause trouble. Perhaps you 
have been using your eyes for near work 
several hours a day for some years with- 
out any trouble. Suddenly there is a 
blur or waving to the object, or the 
head aches at times, or dizziness, which 
will disappear by closing the eyes, and 
there are many other symptoms which 
lead us to think come from straining the 
eyes. If you would like to know wheth- 
er your eyes are all right or not, I can 
tell you, in a few minutes, if you will 
step into No. 64 Pleasant street, oppo- 
site City Hall. — F. M. Jenkins, New Bed- 
ford, Mass. 
GOODS 



842 



ADVERTISERS CYCLOPEDIA 



The terrible diseases of the eye that 
come from prolonged neglect and abuse 
the optician cannot cure. These are the 
field of the eye-surgeon. But the organ's 
minor troubles — these are the optician's 
domain. And it is the minor troubles 
that, neglected, unchecked, become ma- 
jor troubles. It is a small matter — one 
of life's minor details — to have one's 
sight regularly tested. But what suf- 
fering it may save ! It is the little things 
of life that eventually count, for weal 
or woe. — From the booklet, "Eye Lore," 
a Treatise on ye Care and Preservation 
of ye "Windows of ye Soule." 

The verses on this and the preceding 
page are from a thirty-two page illus- 
trated booklet called "Eye-lore," which 
is published by William Borsodi, 99 
Nassau street, New York. The booklet 
is an example of what is known as syn- 
dicate advertising. It contains argu- 
ments that can be used by any optician, 
and is furnished with the name, address 
and advertisement of the buyer. It is 
enclosed in a three-color cover. The 
booklet was written by the editor of this 
paper. 

The time to see about your eyes is 
right now, before they have been perma- 
nently injured by continued straining, 
neglect or faulty glasses. Glasses that 
are right not only preserve the sight, but 
relieve headache, eye-ache and any of 
the numerous effects of defective vision 
or eye-strain. We are pleased to state 
that our sight-testing is free — that 
glasses are guaranteed to be satisfac- 
tory. — Pettis Dry Goods Co., Indian- 
apolis, Ind. 

Your eyes are your bread-winners — 
take care of them. If you would think 
what it means to be deprived of your 
eyesight — how utterly helpless you would 
be if you couldn't see things — you would 
not abuse your eyes in the least, but 
would take the greatest care of them. 
The moment you feel that anything is 
wrong — if your sight is blurred, if you. 
feel dizzy, or if your eyes tire easily — 
you shouldn't lose a moment in having 
them examined. By being prompt in at- 
tending to your eyes at the first signs of 
trouble you will be able to have the de- 
fect speedily and permanently corrected. 
— F. B. Alexander, Newark, N. J. 

Sight help. — Byrie Bros., Toronto. 

About the looks of glasses. A great 
many people don't stop to think of how 
a pair of ill-fitting glasses mar the looks 
of a person. Now if you have to be a 
glass wearer, don't wear a slouchy look- 
ing pair. People can't help but notice 
how awkward and ungainly they look. 

OPTICAL 



The best face you ever saw can be en- 
tirely changed, so to speak, by such 
glasses as we are talking about. On the 
other hand, if they are worn of the rim- 
less kind, proportioned in every way to 
suit the features, they will not in any 
way detract from the looks of the wear- 
er. — /. C. Sharer, Alliance, Ohio. 

A pleased expression. The eyes must 
be fitted perfectly to insure the pleased 
expression which denotes physical com- 
fort. Our optician is an expert in the 
selection of proper glasses to overcome 
all defects of the eyesight. — E. O. Zadek 
Jewelry Co., Mobile, Ala. 

How often have you heard this very 
remark: "Why, I remember when it was 
a rare thing to see a young or middle 
aged person wearing glasses." The spec- 
tacle habit cannot be ascribed entirely to 
defective vision, a loss of optical power, 
but is due rather to the better knowl- 
edge that people have of the importance 
of affording the eyes every help in per- 
forming their very important work, for 
the demands and exactions laid upon 
these delicate and sensitive organs keep 
increasing continually. There are many 
people who do not know that they need 
glasses until they have almost ruined 
their eyes. — John G. Meyer's Estate, Al- 
bany, N. Y. 

In a great many instances eyeglasses 
are worn which have never been properly 
fitted to the wearer. My optician is an 
expert in securing a perfect adjustment, 
which means that the glasses are com- 
fortable and improve the sight. — T. C. 
Tanke, Bufalo, N. Y. 

Owls have been called wise, since one, 
a long time ago, discovered that he 
needed glasses and immediately put them 
on. You who are working your eyes. 
blind should emulate the owl — put a pair 
of glasses between your eye weakness 
and the world. Don't let it go any 
farther. — Adolf Freese, Los Angeles. 

Getting around optical difficulties is 
easy when knowledge makes the way 
clear and the instruments are at hand 
with which to achieve satisfaction. We 
mend your eyes if they have any de- 
fect. Glasses are needed if your eyes 
are weak. When the eyes fail they fail 
rapidly and spectacles like reinforce- 
ments to a retreating army are an imme- 
diate necessity. — Cox's, Denver, Col. 

When the letters blur it's nature's 
warning that something is wrong with 
the eyes. Good eyes mean a living to 
most of us — and can't be neglected. An 
examination will show whether they are 
actually diseased or merely tired out. — 
Van Wert's, Colorado Springs, Colo. 
GOODS 



OF SELLING PHRASES 



843 



Shakespeare and the Bible don't es- 
cape criticism. Many a man is a critic 
because he likes to be contrary. You can 
go contrary to the wishes of your friends 
and neighbors, and sometimes get the 
best of them; but attempt to go contrary 
to the dictates of Nature, and you al- 
ways get the worst of it. There is no 
use to "kick" about wearing glasses. If 
Nature says spectacles, why, spectacles 
it must be. — W. J. Davis, D. O., Wo on- 
socket, B. I. 

Few people realize the value of their 
eyes. The benefit of perfectly fitted 
glasses cannot be overestimated. We 
have made a thorough study of this sub- 
ject and are prepared to fit glasses 
scientifically. Come to us with your eye 
troubles. All diseases of the eye cor- 
rectly diagnosed without the use of 
drops. We make no charge for exam- 
inations. — W. F. Sellers 8r Co., Altoona. 

Glasses for all ages. — Our circle of 
clients includes people of all ages from 
children to octogenarians, and the beauty 
of it is that we please them all. What- 
ever your oculist may prescribe for 
you — whatever you will permit us to 
select for you — will be found to be 
satisfactory in every respect. Put us 
to the test — you'll not be sorry. — Frank 
V. Kent $ Co., Grand Forks, N. D. 

Here are strong reasons why you 
should come to me when you need eye- 
glasses: Because my famous $1.00 eye- 
glasses have no equal for the money 
throughout the breadth of this land. 
They are not the kind of dollar glasses 
sold elsewhere. They are worth many 
times a dollar. Because my experience 
of thirty years in fitting eyes with prop- 
er glasses enables me to determine with 
absolute certainty just the kind you 
need. Because by coming to me you 
will get the best service and the very 
best glasses for the least money. Be- 
cause my stores and my factories con- 
tain every new and improved appliance 
for testing eyes and grinding lenses. 
Because I maintain a staff of oculists 
and eye surgeons the equal of any in 
the city. Because they will examine your 
eyes and give you the best possible ad- 
vice free of. charge. — L. Alexander, 
Brooklyn, N. Y. 

Eyes examined free. By this we mean 
a careful, scientific test. — O'Gorman Co., 
Providence, B. I. 

Eyes trouble you now? What will 
they be worth ten years from now unless 
you care for them at once? Do you 
fully realize the danger of neglect? But 
neglect is not all. There is also the 
danger of mistreatment. There is no 

OPTICAL 



mistreatment more serious than wrong 
glasses. Wrong glasses are glasses not 
suited to your eyes, glasses fitted after a 
pretence at examination, glasses chosen 
from a trayful by trying on one pair 
after another, glasses bought over a bar- 
gain counter and fitted by a dealer, not 
by an optical specialist. If you want 
your glasses absolutely correct and are 
unwilling to have your eyes tampered 
with, better bring your eye troubles to 
me and make sure. — M. H. Harris, New 
York. 

The right kind of eye-glasses are the 
only kind worth having. Right eye 
glasses mean improved sight and bene- 
fited eyes. Wrong glasses mean injured 
eyes followed by blindness. Thousands 
have been benefited by my skill and ac- 
curacy, but no one ever got a wrong 
pair of glasses from me. I know the 
danger of improper glasses. I know how 
precious eyesight is, and I am therefore 
so careful that incorrect glasses are an 
impossibility here. You can come to me 
with absolute confidence. And with all 
this assurance of accuracy it will cost 
you less to get your glasses from me 
than from any other first-class optician. 
No one charges so little as I. — L. Alex- 
ander, Brooklyn, N. Y. 

Defects of the eye and eye strain may 
be remedied by the use of lenses which 
must be accurately fitted. Hardly less 
important than the lenses are the fitting 
and proper adjustment of spectacles 
and eye-glasses to the nose. Lenses 
which have been prescribed with the 
greatest skill and accuracy are often so 
worn as to fail entirely of their pur- 
pose. Indeed their false adjustment may 
produce the very opposite results and 
thus prove harmful to the eyes. Bring 
your eye troubles to us. — Taylor, Hart- 
ford, Conn. 

All styles and kinds of frames for eye- 
glasses and spectacles — that is, all styles 
of the good kind — we handle no other. 
Nose pieces to suit every nose; frames 
to suit every purse; made to order, if 
need be; made to fit in any event. Of 
course the lenses we supply are on a par 
with the frames. Every eye aid here. — 
The G. W. Jewelry Co., Peoria, III. 

Defective eyesight may have its hu- 
morous sides, but it may also cause mis- 
takes or more serious accidents. Many 
cases of impairment of the vision can be 
readily cured by glasses properly ad- 
justed. If you have any difficulty with 
your eyes do not delay or trifle with 
them. A consultation with Kent will put 
you right. — Frank V. Kent $ Co., Grand 
Forks, N. D. 
GOODS 



84-4 



ADVERTISERS CYCLOPEDIA 



The great army of glass wearers in 
this community have mostly been fitted 
at our place. The reason is on account 
of our exact work. No person is ever 
advised by us to use glasses unless they 
are necessary. But when we do, our fit- 
ting is absolute. If you suffer from 
headache, or poor vision, we would be 
pleased to have you call and we will 
gladly tell you without charge the true 
condition of your eyes. — /. G. Sharer, 
Alliance, O. 

Good vision assured with every pair of 
glasses we fit. Comfort glasses, con- 
tentment glasses, perfect fitting glasses. 
We will sell you a perfect fitting pair 
of glasses that will make you feel con- 
tented and be a comfort at work of 
any kind. Why not know for certain 
whether you need glasses or not when 
the knowledge will cost you nothing and 
may save you from unnecessary suffer- 
ing from headaches, nervousness, etc. — 
Herman Hiss $• Co., Bay City, Mich. 

A correct eye and the skillful hand will 
always work in harmony if the impaired 
eyesight is properly treated. Use glasses 
furnished by Nihart, the Optician, if 
your eyes show indications of giving 
out, and you will preserve your sight. — 
Chas. L. Nihart, Muncie, Ind. 

A hard headache is often the result 
of straining the eyes. The only way to 
prevent the headaches is to remove the 
cause. Have the eyes fitted with glasses 
that will prevent eye-strain. Our fitting 
will enable you to read and work with 
ease to your eyes. The examination of 
the eyes is free of charge. — Pope Optical 
Co., Worcester, Mass. 

Stop and think about your eyes. They 
often pain you a little. You simply give 
them a rest, and you are relieved. But 
they ought not to pain you with ordi- 
nary use. There is something wrong. 
Let me test them. I make no charge for 
that. And if you need glasses, or if it 
comes from some other cause, I will tell 
you. — F. M. Jenkins, New Bedford. 

Every one needs glasses, especially 
when he gets on the shady side of 40 
years, but he should be sure he gets the 
right kind. Those that suit his eyes ex- 
actly; neither too weak nor too strong. 
Get them at Nihart's, and you'll be sure 
to have them right. — Chas. L. Nihart, 
Muncie, Ind. 

Eyesight is of such great value that 
one ought to take more than ordinary 
precaution to guard against trouble. If 
you have a suspicion that there is any 
trouble with your eyes, you should have 
them examined at once. Ours is the 
foremost, largest and best-equipped op- 

OPTICAL 



tical establishment in Joliet. We won't 
charge you one penny to tell you exact- 
ly the condition of your eyes. — Geo. E. 
Feagans, Joliet, III. 

Eye ease. — A pair of properly fitted 
glasses will give you a world of comfort 
that you will scarcely realize with de- 
fective vision. The best advice we can 
give you is to have us fit your eyes with 
glasses that are guaranteed to conform 
to their defects. But above all, don't 
get a pair of cheap glasses that "will 
do for now." They will bother you con- 
stantly and may injure your eyes per- 
manently. — Bicker $ Son, Emporia. 

It saves you money and time when you 
come to us to get treatment for your 
eyes. We're exceedingly careful in ex- 
amining and prescribing. Our glasses 
will relieve that aching sensation in your 
optical nerves. A few dollars spent with 
us will permanently cure your trouble. — 
C. J. Duncan, Massilon, Ohio. 

When you see a nice-fitting, neat pair 
of glasses on a happy, smiling face, it 
came from here. When you see an old, 
twisted, crooked pair on a wrinkled, 
twisted, sour face, it didn't. — Dr. Arthur 
N. Baker, Logansport, Ind. 

Satisfactory sight. — When you come 
here to have your eyes fitted with glasses 
you are protected by a double guaran- 
tee. Our guarantee, that the glasses 
must give satisfaction or your money 
returned. Second, the guarantee which 
comes from the work we have already 
done. We have fitted satisfactorily every 
pair of glasses that have ever gone out 
of here. That is a guarantee that we 
can and will do the same for your eyes. 
— Bicker $•■ Son, Emporia, Kan. 

They are skeleton frames, with the 
best quality lenses, and each purchaser 
will be as carefully fitted as if the regu- 
lar price were charged. This price 
doesn't cover the actual cost of the gold. 
We offer this remarkable chance as an 
advertisement for our optical depart- 
ment. As soon as it becomes generally 
known that we have prominent physi- 
cians and oculists in this department we 
will not have enough room to accommo- 
date the demand. Remember, you get 
the same professional attention here as 
you would in an eye hospital, and we 
charge only for the glasses. Department 
is in charge of an optical expert of es- 
tablished reputation. — Ehrich Bros., New 
York, N. Y. 

Wrong spectacles are worse sometimes 
than none. If in doubt about your pres- 
ent glasses or eyes, we will examine your 
eyes thoroughly and advise you honestly. 
— Campbell $ Girard, Worcester, Mass. 
GOODS 



OF SELLING PHRASES 



845 



Spectacles look large to you if you 
have never worn them. You put off 
getting them just as long as possible. 
Very often people injure their eyes by 
putting it off too long. Very frequent- 
ly if you commence wearing glasses just 
as soon as you ought to use them you 
will only have to wear them a few 
months. They will correct your eyes. 
Save your eyes by protecting them. 
They are more important than your 
hands. Why not treat them as well? 
For the best glasses, see Keppler, Jew- 
elry Co., Anaconda, Mont. 

He Frowned. — "Full well the busy 
whisper, circling round, conveyed the dis- 
mal tidings that he frowned." Gold- 
smith's "Pedagogue" was a man of 
moods, and his pupils understood them. 
He frowned probably because his eyes 
were defective ; it was an indication that 
he needed glasses, but in those days they 
were not to be had scientifically adjusted 
for such defect. You live in a different 
age, and we scientifically adjust glasses 
to correct any correctable eye defect. — 
T. J. Howe Jf Go., Louisville, Ky. 

Eye-glass construction. The highest 
achievement in eyeglass construction is 
represented in our new model eyeglasses. 
Comfort, quality, durability, appear- 
ance and reasonable price leave nothing 
to be desired. — C. J. Monson, Jr. $; Co., 
New Haven, Conn. 

Eyeglasses. No fancy prices for op- 
tical goods at this store. No risk either, 
for we guarantee satisfaction or money 
refunded. — T. Eaton, Toronto, Can. 

It is quite a trick to fit glasses to the 
eyes. Only the trained optician, with ac- 
curate, scientific instruments, can do it 
properly. The appointments of our test- 
ing room are modern and complete. Ex- 
perience, skill and a thorough knowledge 
of the optical business enables us to fill 
the requirements of our customers with 
the utmost satisfaction. — Frank C. Hart, 
Tacoma, Wash. 

Glasses That Fit. — We succeed because 
out glasses give perfect sight. The 
frame sets comfortably, each eye looking 
through the centre of the lense, the whole 
becoming to the wearer. — The E. H. 
Jackson Company, Simcoe, Ont. 

Is it worth while to suffer from eye 
ache, headache or poor vision when re- 
lief is so near and can be had at such 
small cost? We make a thorough ex- 
amination of the eyes without cost, and 
if glasses are needed furnish them at 
the lowest possible price. Perfect fit- 
ting guaranteed. — O. B. Jackson, South 
Norwalk, Conn, 

OPTICAL 



Children's Eyes should be well looked 
after, by taking care of the eyes when 
young. It means good sight when the 
child grows up. Nothing so disqualifies 
a person for life's work as to have poor 
eyesight. It is your absolute duty to 
pay attention to the child when it com- 
plains. No one is more careful in fitting 
glasses for the young folks than are we. 
Our idea is to fit them so that their eyes 
will be so improved in a year or two, 
that they can leave off wearing them 
entirely. — J. C. Sharer, Alliance, O. 

Comfort in reading can only be ob- 
tained by using glasses correctly fitted 
by one who knows how to do it; no guess 
work will do. Hundreds of Galvesto- 
nians can testify to what I have done for 
them in the way of fitting glasses. — Dan- 
iel Robinson, Galveston, Tex. 

Only eye strain. Only eye strain in- 
deed, but it is responsible for more 
headaches, nervousness and general dis- 
comfort than you give it credit for. If 
your eyes give you the slightest trouble, 
is it not the best policy to find out the 
cause? — O. B. Jackson, South Norwalk. 

The pleasure of traveling is largely a 
matter of seeing — seeing scenery. A 
good field glass increases your seeing 
power a dozen times over and doubles 
your pleasure of traveling thereby. We 
can tell you a great deal about field 
glasses, for they are directly in the line 
of optical goods. — John L. Moore § 
Bros., Atlanta, Ga. 

Bring eye troubles here, and get rid 
of them. That is — if glasses can cure 
them. We can't make a new eye; neither 
will we attempt it, but we can help any- 
one that glasses can help. No stairs to 
climb. — B. B. Swift, Portland, Me. 

How sad it is to see a child with cross 
eye or squint. Yet, parents, you ought 
to know that in 8 out of 10 cases of 
cross-eye the defect is caused by an er- 
ror of refraction, the proper correction 
of which in nearly every case will 
straighten the eyes. You've tried 
glasses, and it didn't work? Well, no- 
tice we said "the proper correction." 
But don't think it will be an easy mat- 
ter if not attended to early. — Dr. E. 
Monson, Phoenix. 

The exceedingly small cost of wearing 
eyeglasses of absolute correctness should 
permit of no compromise with those of 
uncertain merit. — Byrie Bros., Toronto. 

The rigid spring eye glasses. For 
quiet people who wear spectacles. For 
active people who golf, bowl, run, jump. 
For all people who have never yet found 
securely fitting eye glasses. — H. A. 
Knaber, Brooklyn, N. Y. 
GOODS 



846 



ADVERTISERS CYCLOPEDIA 



If you cannot see as well as you should, 
see O. B. Jackson, the Optician, Nor- 
walk, Conn. 

When your eyes are comfortable in 
reading you are to be congratulated; 
when they are not comfortable you 
should consult our optician, who will, if 
necessary, fit you with the proper glasses. 
— Dantzler $• Dorenfield, Corsicana. 

Blinking, squinting, are caused by 
weakness or strain. We can relieve 
these conditions — perhaps cure them. 
Consult our specialist. — Bastian Bros., 

Rochester, N. Y. 

Eye strain does not mean impaired or 
poor vision. In the act of seeing we ex- 
pend a certain amount of nervous energy 
of which we are totally unconscious when 
our eyes are in normal condition. If 
we experience a sensation of discom- 
fort, especially in observing closely a 
small object, there is eye strain present, 
there is an overtax on your eye muscles 
— they rebel, eyes water, feel sandy, 
headaches. You can easily stop it with 
glasses. — L. A. Ott, Mansfield, Ohio. 

Clear sight glasses. People who wear 
our glasses have comfort and good sight. 
Our glasses, too, look well. They have 
a refined appearance. To be able to see 
well is, perhaps, more desirable than any- 
thing else. This is just the point at 
which we are strong. We can supply 
glasses through which you can read with 
great distinctness. Eye testing with us 
is free. — Wanless fy Co., Toronto, Can. 

Take two pair of glasses to the coun- 
try. You won't have to waste a day or 
more then in discomfort while new ones 
are being ground. If you are wise, you 
will have one pair mounted spectacles 
fashion — better for tennis, surf bathing, 
sailing — windy weather generally. If 
your glasses were made here — and you 
break them, send us a postal, phone or 
telegraph. We will have new ones ready 
in the shortest possible time and for- 
ward them to you. Wherever the glasses 
were made, if the broken bits are sent 
to us we will fill the prescription and 
the work will be done quickly and at less 
cost than glasses of the same character 
would cost you elsewhere. — F. Loeser <§• 
Co., Brooklyn, N. Y. 

"Just splendid." We doubt whether 
there is any one little thing on earth that 
will afford an elderly person so much 
pleasure as to find a glass that will give 
them good vision after their eyes once 
begin to fail; something that will "make 
them see like they used to." Let us but 
once get a pair of our "so-easy nose rest" 
glasses on any one and we invite them 

OPTICAL 



" try" others to their heart's content 
— such comparisons only brings out the 
superiority of our glasses and the ex- 
cellence of our work. Examination free. 
— McHenry $• Stevens, Zanesville, O. 

Where eye troubles begin. Most eye 
troubles begin in childhood. A little 
abuse, a little strain early in life, means 
much more after maturity. The slight- 
est symptom should be looked into. 
School children should have every ad- 
vantage. Usually if glasses are pre- 
scribed in time, actual disease is pre- 
vented, and they can be discarded as 
the child grows older. Remember, we 
are here to stay, so if glasses are not 
right, they can be made so. Examina- 
tion free.— Rushmefs, Pueblo, Col. 

The first pair of glasses you wear 
should not be selected at haphazard, but 
should be devised by an experienced ocu- 
list after thorough examination of your 
eyes. And they should be right in the 
beginning and so prevent future impair- 
ment of your vision. A consultation 
with "Farmer," the optician, will place 
you on the right track. We have no 
agents on the road. — Fred D. Farmer, 
Saginaw, Mich. 

When the letters run together when 
you read. That is one of the best evi- 
dences that you need glasses. This ef- 
fort will surely result in loss of nerve 
energy if not permanent eye injury. 
You may stop this if you will by getting 
glasses that properly correct the defect. 
Remember we sell the Toric "Bisight," 
the only perfect one-piece lens for both 
distance and near. No matter what the 
age. It is to your interest to see us 
without delay. — /. M. Crawford £ Co., 
Fresno, Cal. 

Eyes wear out. Artificial light does 
your eyes no good. Most people are 
obliged to derive their mental suste- 
nance with the help of either gas or 
electricity. Either works harm in the 
long run. A good pair of glasses is a 
sure preventative, and sometimes a cure. 
I have had a great deal of experience 
in treating eye troubles of all kinds. — 
Jud S. Newing, Binghamton, N. Y. 

Saved by glasses. Depressed in spirits, 
head splitting, nerves unstrung, body 
weak, appetite absent, how likely are 
suicidal thoughts! Then, here's the ocu- 
list, the optician. Glasses save the day, 
mayhaps life. If your physical ills are 
due to eye trouble, have us examine 
your eyes free of cost and fix you with 
glasses to set the human machine work- 
ing aright again. — Bauer Bros., Zanes- 
ville, Ohio. 
GOODS 



OF SELLING PHRASES 



847 



Looking forward. Looking forward 
the year 1907 promises much for the 
progress and growth of the optical busi- 
ness. We think that no branch of science 
has made such strides as has optics with- 
in the past five years and more. We are 
adding machinery to our already splen- 
did equipment that was hardly thought 
of even a year ago. Our ambition is to 
keep this store and its service squarely 
abreast of the newest and best in optical 
progress. Even now no better service 
is rendered on the Pacific coast, and, 
having very desirable Eastern connec- 
tions, we shall continually strive for a 
higher and higher standard of optical 
excellence. We invite your patronage 
for 1907 with the assurance that you will 
be highly pleased with results. — J. M. 
Crawford 8[ Co., Opticians, Fresno. 

Any eye strain? We will make a thor- 
ough examination of your eyes; if you 
do not need glasses, or if those you have 
are all right, we will tell you so. If 
you do need them, we will tell you what 
it will cost to make them in the style 
you desire. You will be under no ob- 
ligations to get them, nor even asked to 
purchase. If you conclude to get them, 
of course we will be glad to furnish them 
and you will be sure of getting the cor- 
rect thing. This is the foundation of our 
reputation. — Sun Optical Mfg. Co., Inc., 
Trenton, N. J. 

Do you have trouble with your eye- 
glasses, staying on or pinching your nose 
and making sore places? If so, you 
should try either the So Easy or Shur- 
on mounting. These glasses are made 
on a new principle, and hold without any 
unnecessary pressure, are comfortable 
and neat in appearance. We have them 
in all sizes and can fit almost every 
nose comfortably with them. Consult 
our opticians. — Millard F. Davis, Wil- 
mington, Del. 

"Look before you leap" into the un- 
certainty of inexpert eye examination — 
otherwise your landing may be distress- 
ing if not disastrous. We engage to tell 
you nothing but the truth, though it may 
hurt you for a moment. A little pain 
now is better than a lot later on. We 
are experts in fitting eyes with appro- 
priate glasses or spectacles at almost 
eye healing prices. — Bauer Bros., Zanes- 
ville, Ohio. 

Eye-glasses are intended to remedy 
defects in vision. Any glass that fails to 
do this is harmful and should not be 
worn. Not if we can help it will we 
allow a purchaser of eyeglasses to re- 
tain them unless they render helpful 
service. You are to be the sole judge. 

OPTICAL 



Satisfaction to you or your money back 
upon request. Skilled optical service 
and our fair prices make this possible. 
Such advantages we offer to patrons of 
our optical store. — Weinstock, Lubin $ 
Co., Sacramento, Cal. 

Save your eyes. We have an expert 
optician who will examine your eyes free 
of charge and fit you with glasses if you 
require them — try us and avoid many 
headaches — the result of poorly fitted 
glasses. — Boston Store, Milwaukee. 

Eye strain does not mean impaired or 
poor vision. In the act of seeing we 
expend a certain amount of nervous 
energy, of which we are totally uncon- 
scious when our eyes are in normal con- 
dition. If we experience a sensation 
of discomfort, especially in observing 
closely a small object, there is eye strain 
present, there is an overtax on your eye 
muscles — they rebel — eyes water — feel 
sandy — headaches. You can easily stop 
it — with glasses. Consult our Mr. Segall. 
He'll be glad to talk it over with you 
and you incur no obligation whatever in 
doing so. — El Paso Optical Co., El Paso. 

Do you read easily? Ever have to 
move the book — or your head — a bit to 
make the print come just right? Or 
seek a stronger light? No need to wor- 
ry — hundreds of just such cases come 
to us every week. Either your eyes are 
tired; they need simple rest glasses for 
a while for close work; or may be the 
vision is changing a bit, as it does about 
once in seven years with most people. 
The Loeser optical store has held an es- 
tablished position for many years. An 
experienced optician will examine your 
eyes free of charge. If you need the 
services of an oculist you will be told 
so. If simple glasses will help you they 
can be prepared here at less price than 
work of such character would cost you 
outside of Loeser service. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

A pair of glasses. Don't "go it blind," 
don't think the world's come to an end, 
don't even swear, if you lose or break 
your eyeglasses or spectacles — simply 
come here and get a new pair. Won't 
cost as much as you think. Eyes ex- 
amined free. Oculists' prescriptions 
filled. Everything optical " at Geo. J. 
Chapman Co., Tacoma, Wash. 

Weak eyes. Our expert optician, Mr. 
E. J. P. Massicotte, makes a specialty 
of supplying glasses to those whose eyes 
are only weak He will tell you many 
interesting things about the care of your 
eyes, and save you from having to wear 
glasses all the time. Consultation free. 
— Z. Paquet's, Quebec, Can. 
GOODS 



848 



ADVERTISERS CYCLOPEDIA 



Three forms of eye trouble are com- 
monly met with, any one of which may 
have existed from birth. Nature does 
not always make perfect eyes. We have 
near-sightedness, far-sightedness and 
astigmatism, which is a form of irregu- 
lar sight. All of these defects require 
attention. If a child has any of these 
ocular defects and is expected to do 
close work of any kind, he must have his 
eyes carefully examined and wear such 
glasses as will correct the refraction of 
his eyes. As well expect a child born 
with one leg shorter than the other to 
walk without limping as to ask one born 
with imperfect vision to do accurate eye- 
work without suffering the consequences. 
Consultation free. — Earl W. Gooding, 
Refraction Specialist, Plymouth, Mass. 

New invisible bifocal for "far" and 
"near" vision. This bifocal, known as 
the "California Optical Co.'s Invisible 
Bifocal," is ground by a special process 
by which the segments are practically 
invisible, their presence not being notice- 
able to the casual observer. To the 
wearer they allow the eyes to range up 
and down without annoyance so success- 
fully that many who have been unable 
to wear other forms of bifocals can use 
them with pleasure. They can be made 
as thin as desired, and remember they 
have no large cemented surface to blur 
or fog. — Warner's, Fresno, Cat. 

Then buy an automatic eyeglass hold- 
er and save your glasses. You always 
know where your glasses are. Made in 
gold, gold filled, silver, gun metal and 
enamel. All styles and prices. — F. N. 
Taylor, Hartford, Conn. 

Do you wear Bifocals? If you do let 
us show you the new "Texas." It is ab- 
solutely the only correctly ground Bi- 
focal on the market doing away with all 
prismatic effects which are so pronoun- 
ced in other lenses of this make, be- 
sides being invisible. "When made up in 
"Toric" lenses, they are a thing of beauty 
and style. Not only that, but "Texas" 
guarantees "Comfort." Come in and let 
us explain the manufacture of this glass. 
It will take only a few minutes and 
may be a benefit to you. — Texas Optical 
Co., Houston, Texas. 

Wisdom suggests the propriety of car- 
ing for your eyes before they become 
permanently defective. Before you 
have to spend time, money and sacrifice 
comfort in undergoing eye treatment or 
perhaps an operation. In nothing is the 
old adage of "a stitch in time" more 
truly suggestive than in caring for your 
eyes. We can fit you perfectly with 
glasses. We can make them in our own 

OPTICAL 



shop in Fresno. They will have our per- 
sonal impression from the prescription 
to your eyes. Make us your opticians. 
We'll make good. — /. M. Crawford $ 
Co., Fresno, Cal. 

Accurately fitted lenses are a boon to 
imperfect eyes, but mark the word ac- 
curately. If the examination is not me- 
thodical, if it is not scientific, if it is 
not exhaustive, there can be no accuracy 
in the prescription, and the chances are 
that a seeming benefit may result in a 
permanent injury. — David Kletzky, O. 
D., Pueblo, Col. 

Looking out on the world through the 
medium of our perfectly fitted glasses 
you'll see it in a new light. Our suc- 
cess in filling the demands of the most 
exacting wearers of glasses is due to our 
use of the finest of lens and the utmost 
skill with the best scientific apparatus 
for testing the eyes and fitting glasses. 
— King $ Metzger, Lexington, Ky. 

The confidence placed in this house is 
well deserved. It is California's larg- 
est and best equipped optical house. Six 
stores and six factories are constantly 
engaged in caring for the optical needs 
of the public, and doing so conscienti- 
ously and well. Our latest and greatest 
eye-help is the Kryptok. This great glass 
gives clear reading and distant vision in 
one. It does away with two pairs. It 
has no lines across or pieces patched 
on and is perfect for this climate. — 
Chinn Berett Optical Co., Fresno, Cal. 

Let us show you the Toric lens. It 
gives a much larger field of vision and 
is clearer than the ordinary lens. We 
like to have you examine our new styles 
of eyeglasses. — E. B. Meyrowitz, St. 
Paul, Minn. 

Have opened offices, No. 29 N. Second 
St., and will be pleased to see all peo- 
ple suffering from eye troubles. Our 
Harrisburg office is in charge of Dr. 
Stevenson, who is a well-known Phila- 
delphia oculist. No charge for examin- 
ations. Special clinic will be held Sat- 
urday morning for school children. Note 
— Dr. Stevenson was formerly associated 
with the late Drs. Keyser and Ernest 
Goodman, of the Wills Eye Hospital, 
Philadelphia. — The Philadelphia Optical 
Co., Harrisburg, Pa. 

Your eyes are as valuable an asset as 
you have. Think what you would do 
without them. Yet how much care do 
they get from you ? Watch the eyes. 
If they ache after steady use for some 
time; if you have headaches that you 
can't explain — go to a good optician and 
have your eyes examined. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 
GOODS 



OF SELLING PHRASES 



849 



Gold front eyeglasses. They are skel- 
eton frames with the best quality lenses. 
This price doesn't cover the actual cost 
of the gold. The clips are the new kind 
which cannot slip and do not disfigure 
the nose. We offer this chance as an 
advertisement for our optical establish- 
ment. We want all eyeglass wearers to 
become acquainted with the New Haven 
Optical Co. This offer of $3 glasses 
for $1 includes the service of our eye- 
sight specialists. They give each eye 
separately the most thorough examina- 
tion, using only the latest and finest in- 
struments. Absolute satisfaction guar- 
anteed. — New Haven Optical Co., New 
Haven, Conn. 

If you are thinking of buying new 
glasses or having your old ones repair- 
ed bear in mind these few valuable 
suggestions: We use only the best len- 
ses, the best material. We make all our 
special lenses on the premises. We em- 
ploy only skilled labor. We dispense 
high-grade goods at a low price. Try 
us. — The Harvey fy Lewis Co., Opticians, 
New Haven, Conn. 

Are you thinking? Or do you know 
that we have fitted hundreds with our 
compound astigmatic glasses and cured 
them entirely of their headaches ? 
This bit of information may be of great 
value to you should you be a sufferer 
from like cause. Where astigmatism 
exists you will also find headache; they 
go hand in hand. A barrel of drugs 
will not remove the cause. There is 
but one remedy and that is glasses prop- 
erly fitted. This is our specialty. We 
have done for others — we can also do 
for you. — L. A. Ott, Mansfield, Ohio. 

Your eyes are not alike. May or 
may not be a true statement, but it's a 
hundred to one it is. Only way to find 
out is to call on expert opticists like us 
and have your eyes examined. That's 
free. Then if you need glasses you can 
buy them. If you don't you'll be told 
so. In any event you'll be treated fair- 
ly. — Bauer Bros, Zanesville, Ohio. 

When eyes twitch it's a sure indica- 
tion of eye-strain. The twitching is 
produced by sudden releases of strained 
and contracting muscles. My specially 
ground lenses remove the strain, restore 
the vision and free the eye from this 
annoying condition. For twelve years I 
have successfully performed this work 
in Pueblo, and my skill is vouched for 
by our leading professional and business 
men. — David Kletzky, Pueblo, Colo. 

Do you have a regular optician ? One 
who is acquainted with your eyes and 
your peculiar eye trouble, to whom you 

OPTICAL 



feel at liberty to go for any little ad- 
justment of your glasses or advice, and 
who will take a real personal interest in 
your eye welfare because you are his 
patient ? Or do you drop into any store 
to be served now by some employee and 
again by some other ? — /. M. Crawford 
$ Co., Fresno, Cal. 

The success of our house is due to our 
adoption of the modern system of fitting 
eyes. This system assures to you the 
expert service of conscientious opticians 
with clean records and our great guar- 
antee behind them. It assures good 
glasses. For many years you have had 
this service from us. It is your pro- 
tection against the incompetence of 
those who come into optical existence 
to-day only to be out of business to- 
morrow. — Chinn Beretta Optical Co., 
Fresno, Cal. 

If you are one of those unfortunate 
people dependent upon your glasses, you 
ought to have an extra pair. In case of 
accident you would be seriously in- 
capacitated while waiting for the neces- 
sary repairs or the making of new glass- 
es. — /. M. Crawford $ Co., Fresno, Cal. 

" Substitution is as old as trade itself. 
We accept substitutes because we don't 
like to bother about getting what we ask 
for." — Mertz's Magazine. But we must 
bother when the safety of our eyesight 
is at stake. We must resolutely refuse 
substitutes. — Chinn Beretta Optical Co., 
Fresno, Cal. 

Do your eyes trouble you ? If so, 
have you had them examined ? We 
make no charge for examination and 
guarantee to correct defective sight or 
no charge. A fully equipped optical de- 
partment in charge of a graduate opti- 
cian. — Dodge fy Whitney, Lansing, 
Mich. 

" He who runs may read " — with our 
new Bi-Kontorik lenses. The invisibil- 
ity of the bi-focal is the characteristic 
and unique feature of those wonderful 
lenses. The line of division between the 
distant and near sight is so difficult of 
detection as to be practically invisible 
alike to wearer and observer. It is true 
they cost more than lenses of the ordi- 
nary kind — because of the expert skill 
and labor required in grinding them — 
but they are less expensive than any 
other style of invisible bi-focals and in- 
finitely more satisfactory. We pre- 
scribe, grind and fit our own glasses to 
correct all defects of vision however 
complicated. The responsibility is ours, 
the comfort and satisfaction yours. Re- 
member Kontorik and Bi-Kontorik len- 
ses can be had only from A. Martin, 
Inc., Brooklyn, N. Y. 
GOODS 



850 



ADVERTISERS CYCLOPEDIA 



Eye glass comfort. Our new model 
Stazon mounting are the acme of com- 
fort and ease. They have excellent 
clinging qualities, and are the neatest 
and most inconspicuous mounting we 
know of. Better try one of these 
mounts. — G. F. Hutcheson, Charlotte' 
town, P. E. I. 

Glasses will relieve headache. In nine 
cases out of ten headache comes from 
the eyes. In all such cases properly 
fitted glasses will at once relieve the 
strain and prevent headache. If you 
suffer from headache have your eyes 
examined. I guarantee correct glasses 
in all cases where needed. — M. L. Poux, 
Leading Optician, Spokane, Wash. 

The eyes cannot be cared for too well. 
If your eyes grow strained and tired you 
need glasses or a change of glasses. We 
make a specialty of testing eyes and fit- 
ting the proper lenses. We carry a full 
line of optical goods of the very finest 
quality. — Royal Optical Co., Winnipeg. 

When you have tried, spent your money, 
failed to get glasses to suit you and are 
discouraged about your eyes, and con- 
tinue to suffer with headaches, call and 
see me. You I want to see. I use no 
medicine in the eyes and fit your eyes 
scientifically to glasses. No risk run 
in getting glasses of me. Prices reason- 
able. Examinations free. Office hours, 
every afternoon and evening. — Dr. H. 
Thomas, Lebanon, Pa. 

High grade opera glasses. They make 
favored Xmas gifts. We use extreme 
care in selecting opera glasses — choos- 
ing only the smarter styles in the late 
finishes. But at the same time we fully 
realize the importance of perfect lenses. 
All of the glasses sold here are warranted 
true optically. We carry a comprehen- 
sive array of the leading makes as well 
as those made especially for us. Prices 
range upward from $5.00. — M. A. Ha- 
gen, Fargo, N. D. 

Selling glasses. When a man sells 
glasses as an article of merchandise, he 
does not, or should not, claim to rectify 
difficult and conplicated cases of defec- 
tive vision. To accomplish that requires 
especial knowledge and especial skill. 
Selling glasses is one kind of business; 
the accurate fitting of lenses is alto- 
gether a different matter.— David Klet- 
zky, O. D., Pueblo, Col. 



Look up and cheer up. Even if your 
eyesight is bad, we can remedy the de- 
fect with proper glasses. Everything is 
in the lens. It makes no difference 
whether the frame be made of gold or 
brass — neither will help your eyesight. It 
is not the looks of things so much as 
the way you look that is of interest to 
you. Let us adjust the proper glasses 
to your eyes, and you will find you have 
perfect vision at a small cost. Call at 
once. Reduced prices for holiday trade. 
Will gladly change glasses bought for 
presents within sixty days. — S. B. D em- 
bo, Binghamton, N. Y. 

The improved appearance made by 
wearing glasses is easily appreciated, 
while the increase in comfort to the 
wearer is very great. Remember, that 
the writing of- prescriptions is our spe- 
cial work; we also grind and fit our own 
lenses. Our twenty years' successful 
practice has abundantly proved that this 
work can be better done without divid- 
ing the responsibility between oculist 
and optician. Our work embraces that 
of both. — A. Martin, Brooklyn, N. Y. 

Did you ever consider that the fitting 
and adjustment of eyeglasses is an ex- 
act science. Correct work requires 
painstaking effort and a scientific 
knowledge of the eye attained only 
through years of study and practical ex- 
perience. Our examining optician is 
fully capable of suiting the most difficult 
cases. We guarantee satisfactory re- 
sults, or money refunded. — El Paso Op- 
tical Co., El Paso, Tex. 

Valuable eye-aids. Would you see 
clearly — get good glasses. Would you 
see easily — get good glasses. Would you 
preserve your eyesight — get good glasses. 
Get Chinn-Beretta glasses — made in the 
firm's own factories — made from the fin- 
est materials — made with the greatest 
care — valuable eye-aids. — Chinn-Beretta 
Optical Company, Fresno, Cal. 

Our optician says that it is astonish- 
ing the great number of children who 
possess eyes incapable of school work. 
Education is based principally on the 
use of the eyes — if these be deficient 
then the chief basis of learning is ham- 
pered. Don't allow these defects to go 
uncorrected — it may prove serious. Our 
optician's advice may be fully relied up- 
on. — Ryrie Bros., Toronto, Can. 



OPTICAL GOODS 



OF SELLING PHRASES 



851 



OUR ADS 



Business Manager — " And now what's the trouble? " 
Irate Patron — " When I gave your man my advertise- 
ment yesterday I explicitly stipulated that it was to be run 
in the same column with the story of the woman suspected 
of murder. Instead of that it was printed right next to the 
report of a Sunday school convention." — Baltimore Ameri- 
can. 



Two pages of store news. Two pages 
on which we invite judgment. We urge 
you to compare every price and every 
quality with the best bargains to be se- 
cured elsewhere. We're content to leave 
it to your judgment to decide that the 
big store continues to be, as it always 
has been, the place where you can always 
get the same goods for less money or 
better goods for the same money. We 
are sure the offerings of this sale can- 
not be equaled elsewhere. Sure that this 
climax of bargain giving will surpass 
every effort of the past. We're confident 
every reader will be impressed with these 
absolutely unequaled bargain offerings. — 
The Palace, Spokane, Wash. 

Instead of screaming advertisements of 
bargains we want to focus attention more 
on the store service. We're selling any 
number of good things below cost, but 
people seem to find it out without much 
being said. The mere statement of sum- 
mer things clearing at reduced prices is 
evidently enough. At any rate we're 
busy, and have been right along. In 
spite of the heat salespeople keep enthu- 
siastic. Closing at 5:30 every day is one 
encouragement. Closing at noon Satur- 
day is another. The fact of selling all 
goods in their season is responsible for 
quick buying chances all over the store. 
— The John Murphy Co., Ltd., Montreal. 

To-day's store news tells largely the 
story of comfort for summer days. The 
sudden spurt of the mercury last week 
found many unprepared for hot weather. 
The call came quick and strong, but 
with our splendid stocks we were able 
to meet every demand in a most satis- 
factory way. Not only are we ready with 
all the articles that will add to your com- 
fort this summer, but our store itself 
is a most pleasant place for shopping. 
The wide aisles and high ceilings, the per- 
fect system of ventilation, the easily 
reached resting rooms, the well arranged 
departments, the excellent store service, 
all point to Hengerer's as the ideal store 

OUR 



for the summer shopper. — Wm. Hengerer 
Co., Bufalo, N. Y. 

Word-of-mouth advertising. We print 
the news of the store daily just as the 
Eagle daily prints the news of Brooklyn 
and the world. There are many thou- 
sands of people who read the Loeser 
pages carefully, too; often more carefully 
than they do the ordinary news pages 
of the paper. This sort of advertising 
pays a store when it sticks to the truth 
and when the news is worth telling. But 
word-of-mouth advertising is the sort 
that pays the best. For instance, the 
man of the family is persuaded to come 
in and buy a suit of the new kind of 
clothing of which we have been talking 
lately. If he is pleased, he talks about 
it — tells his friends just as he would of 
a horse or dog or automobile that is 
"all right." That's to our profit, of 
course. This word-of-mouth advertising 
is the hardest kind to get. It can't be 
bought. It must be earned — deserved. 
We are trying to deserve it in every 
branch of our business. We are trying 
to serve Brooklyn people so well that 
they can't help saying to friends and 
family: "Go to Loeser's, if you want 
this or that. It is the best place." The 
store has earned such advertising in many 
lines — is getting it all over Brooklyn and 
beyond. This season it has deserved it 
as never before, for this reason it is a 
better store than ever before. And for 
the future — well, we shall try to make 
the service even better than it is now 
and await the outcome without worry- 
ing. — Fred. Loeser $ Co., Brooklyn. 

We advertise the truth and do what 
we say we do ! — The Day Carpet and 
Furniture Company, Peoria, III. 

Modesty is a virtue. We dislike to 
appear egotistical, but cannot refrain 
from stating frankly that what we ad- 
vertise we fulfill. Evidence of that is 
demonstrated by the active appearance 
of our store at all times. — Daytons, 
Minneapolis, Minn. 
ADS 



852 



ADVERTISERS CYCLOPEDIA 



Advertising is a mighty force in these 
days — and a force for good, because in 
the long run only a good store or a good 
commodity can endure the light of pub- 
licity; and, being good, the attraction of 
a large and growing colony of users — a 
clientele, if you please — enables the 
owners to make the desired thing or 
commodity better and better. The 
world has never been served so well as 
to-day. Money has never before had such 
buying power in securing necessities, 
comforts and luxuries. Advertising has 
been the equal partner of invention in 
making this true. — McCord-Stewart Co., 
Atlanta, Ga. 

Advertising by this firm is reliable 
advertising and consequently when our 
first announcement of this sale was made 
the people fairly held their breath. The 
oldest residents had never seen or heard 
of such a matchless outpouring of val- 
ues, such a host of incomparable 
bargains — to say " all properly smash- 
ed" is putting it mildly, indeed, for 
there is not a single article sold during 
this sale that does not represent an ac- 
tual cash loss. — Fanger's, Bay City. 

Unless the merchandise has merit, ad- 
vertising is useless. The quality of our 
clothes sustains our advertising. Sterling 
values and moderate prices tell the 
story of our success, which is measured 
by the steady growth of our business 
from year to year. When a man buys 
a suit here, he becomes our friend and 
he, in turn, tells his friends where he 
bought it. This is good advertising, but 
only merit can develop it. Our clothes 
are "made right at the right price," 
and bear our labels. Thus we grow. 
Better come here and take a look. We'll 
not urge you to buy — the garments will 
do that. — Norton $ Sons, Wilkes-Barre. 

The good people of our town know that 
if humor and brilliancy were sought for 
in Crews-Beggs store news, such search 
would prove chilly and disappointing. 
The fact is, there is only one excuse for 
" rushing into print " at all, and that is 
to tell the public facts about our store 
" doings " and about the new things that 
came, the special pricings and other 
items that some portion of the commu- 
nity is sure to be interested in. Facts 
— just plain, pointed facts. That being 
so, we never write " bargain " or " spe- 
cial" unless the fact is back of our rep- 
resentation. — Crews $; Beggs, Pueblo. 

You may come in all confidence for 
the things we tell about in this store 
bulletin. We shall never intentionally 
lead any patron a " wild goose chase " in 
taking us at our word and coming to 

OUR 



the store for the article advertised, only 
to find conditions and values wilfully 
or carelessly misrepresented. — Crews \ 
Beggs, Pueblo, Col. 

All the news not told in one adver- 
tisement. — Our advertising columns do 
not tell the whole story of the wonderful 
advantages afforded by making your pur- 
chases here. It would take too much 
room to do that. Our business is furn- 
ishing homes, complete or in part, and 
from the top to the bottom of this store, 
on every floor, in every department, 
every business day in the year, there are 
other bargains that you might deem as 
good or better than those advertised. The 
items selected from time to time are 
those which in our judgment will inter- 
est you, either from the point of novelty, 
quality or economy. — The Weeks Fur- 
niture Co., Woonsocket, R. I. 

We are not content to run in ruts, 
but must better things each year. In 
more than one respect this 1908 white 
sale is a step ahead. You'll find the 
evidence all through the page. — Field, 
Schlick $ Co., Minneapolis, Minn. 

The large selling space at our disposal 
on the second floor enables us to make 
an advantageous display and give you 
ample opportunity to make suitable se- 
lections without being jostled and 
crowded. Numerous extra salespeople 
have been engaged so that all can be 
waited upon. — Keeley's, Atlanta, Ga. 

" Campbell's " advertising. — The best 
advertisers are our customers. They are 
satisfied and tell others. Consequence, 
more new friends and new customers. — 
Campbell's Clothing Comer, Montreal. 

Catchy advertisements often bring tem- 
porary results, but permanent success 
is achieved only in the pursuance of hon- 
est business methods, by living up to the 
words and letters of our advertisements, 
giving honest values and the best of ser- 
vice to our clientele. Every article 
mentioned below exactly as represented, 
every price a money-saver. — The New 
Store, Tacoma, Wash. 

Filled with Promises. — Our advertis- 
ing space is filled with promises. Not a 
promise among them but we are pre- 
pared to fulfill. Promises concerning the 
qualities, the styles, the prices of fresh 
autumn and winter goods. Promises that 
you should carefully read and then as 
carefully prove. 'Tis the constant prov- 
ing of these advertised promises by our 
public that is steadily adding to this 
store's patronage; that is steadily push- 
ing this business into a larger usefulness. 
—Bomer, Lorel $• Co., Bay City, Mich. 
ADS 



OF SELLING PHRASES 



While the price of some of the items 
mentioned may be so low as to seem 
hardly possible, yet you may depend on 
finding every one just as advertised, and 
you'll not be disappointed when you come 
for them. We do not bring you down 
on a " wild goose chase," tell you a half 
hour after the sale has begun that we're 
" all sold out," expecting you to buy 
something else. — Duckers Corner, Joliet. 

This announcement tells such an econ- 
omy story to-day as has rarely been 
matched. Good fortune has come our 
way, some by chance, much more be- 
cause we went after it in a masterful, 
compelling way. Other news was made 
by a radical clean-up work in our own 
stocks. In all it is a presentation of 
special offerings that should fill this store 
with eager buyers all day long. — The 
Wanamaker Store, New York. 

If you see it in our ad. you know we 
have it. — The Fair, Muncie, Ind. 

Integrity in merchandise — integrity in 
our announcements — in our employees 
and when we fall short of this desire we 
invite your sincere and unreserved criti- 
cism, by which we hope to reach our 
ideals of perfect store keeping. — To be 
continued. — Simpson, Crawford $ Co., 
New York. 

If you see it in Scroggie's ad. you 
know the values are worth while coming 
for — even as early at 8 o'clock in the 
morning. — Scroggie's, Montreal, Can. 

A page of the most remarkable spring- 
time store news ever chronicled in a 
Southern newspaper. — Hunter, Memphis. 

We think you will find our advertise- 
ments very interesting to read, and we 
know you will be pleased with your pur- 
chases made at our store. — W. M. Lau- 
bach $• Son, Boston, Fa. 

You must call to see our value. See 
our window display show of clothing, ten 
big windows to admire. — Walther Dept. 
Store, Bay City, Mich. 

If we could only talk personally to 
every woman who reads this advertise- 
ment — and tell her what we think of the 
good things we have for her here — every 
special would be gone 15 minutes after 
opening to-morrow morning. Whatever 
you do, get close to white sale and don't 
miss the clean-up in the suit department. 
— Evans Johnson Sloane Co., Minneapolis. 

Good-by to 1906 — an open hand of wel- 
come to 1907. Monday we turn over our 
last announcement of store news with 
the satisfaction of a task well done. The 

OUR 



achievements of the past year have been 
greater than our most sanguine expecta- 
tions would have led us to anticipate. 
But we have a higher aim in our mer- 
chandising than per cent, of increase — 
the past year has established a confi- 
dence in our daily announcements, a 
dependence in our honesty of purpose, 
that is more gratifying to us and valued 
above dollars and cents. Many years 
ago we learned our lesson, that it was 
good store keeping to advertise truth- 
fully, to take our money to the home 
markets, to buy for cash and to sell for 
cash, and to keep only the finest grades 
of merchandise, and in obedience to the 
natural law of the survival of the fittest 
the Eaton stores have grown, and grown, 
and grown — and we expect to justify 
still greater progress for the year of 
1907.— The T. Eaton Co., Winnipeg, Can. 

Our advertisements tell the news of 
pretty china at reduced prices. Ele- 
gant assortments of fine china are re- 
duced for Tuesday's and Wednesday's 
sale. The selections include a great 
number of very handsome and artistic- 
ally worked pieces that are offered at 
very low prices. Do not miss these at- 
tractive collections Tuesday. To give 
you an idea of what they are like we 
list three items of the lot. The many 
others are just as good — come and see. 
— Hudson Bay Co., Winnipeg, Can. 

Write us for anything you want that 
is not advertised. We pay express on all 
cash mail orders amounting to $3.00. 
Advertisements will be changed from 
day to day. — Montgomery Fair, Mont- 
gomery, Ala. 

Two small boys' blouses for the price 
of one. When mothers can buy their 
small boys two cambric shirtwaists or 
blouses for the price of one they will 
no longer complain that it's an expen- 
sive business to make them "look clean," 
even in the summer-time. Well, this is 
just about what we are offering mothers 
who shop here on Wednesday. Here 
are the particulars: 30 dozen boys' 
rinted cambric shirtwaists, white ground, 
with blue and red stripes and black and 
red polka dots, made with detachable 
stand-up turn-down collar and laun- 
dered cuffs, soft bodies, tapes at waist, 
sizes 11 1-2 to 14; regular price 75c. 
June sale price, 39c. See our ads. — ■ 
Bob't Simpson Company, Toronto, Can. 

We give careful attention to out-of- 
town patrons. Merchandise shipped same 
day as ordered and you are assured of 
complete satisfaction. — Minneapolis Dry 
Goods Co., Minneapolis, Minn. 
ADS 



854 



ADVERTISERS CYCLOPEDIA 



"OUR STORE" 



Cows and shirts. Does service count? 
If there were two cows pastured in the 
same meadow, each giving milk of the 
same purity and richness, one cared for 
and milked by a farmer's wife, who was 
clean about herself, and particular about 
the cleanliness of her buckets, strainers 
and milk cans — the other cow receiving 
no care, and being milked by a slovenly 
maid, using carelessly rinsed buckets and 
cans — which cow's milk would you want 
to buy? If there were two stores, each 
selling the same white shirts at exactly 
the same price, one being sure that you 
got a comfortable fit, and the proper 
sleeve length, then having the shirts care- 
fully wrapped up in a card-board pro- 
tector, to save the bosoms, and sending 
them home in immaculate condition; the 
other store giving you right collar-size 
but body too small, and sleeves too short, 
wrapping the shirts in paper only, send- 
ing them home with collar bands crushed 
and bosoms dented — which store's shirts 
would you want to buy? If other things 
were simply equal, you know that Wan- 
amaker service would be worth a reason- 
able premium, because of the care and 
intelligence with which the public is 
served and merchandise delivered. But 
things are not simply equal. Wana- 
maker merchandise is distinctly better 
than that of other stores. Wanamaker 
dollar white shirts are not matched else- 
where for less than $1.50; and they are 
the criterion for a hundred other com- 
parisons. At Wanamaker's you get more 
intelligently selected dry goods, more 
carefully made apparel, better value in 
addition to service which, at every point, 
is the most skilled and intelligent known 
to modern store keeping. — John Wana- 
maker, New York. 

The phenomenal success of The Hub in 
establishing in 18 years the largest men's 
and boys' outfitting store in the world, 
plainly shows we possess the confidence 
of the people, and is directly attributable 
to the iron-clad principle of always furn- 
ishing the very best quality of goods at 
lower prices than prevail elsewhere. The 
prices we quote herewith represent spe- 
cial values in honor of this occasion. — 
The Hub, Chicago, III. 

This week a world of new economy 
opportunities open up for you at Mitch- 
ell's, the low price store in the district 
of low rents and expenses. You'll be 

"OUR 



interested in the reasons for our remark- 
able June underselling. Nobody has any 
advantage of us in buying. Unlimited 
cash gives us an entree into every mar- 
ket of the world where style and merit 
exist. The several stores that share with 
us the advantage of selling only for cash 
calmly make allowance for mammoth 
rents and mammoth top salaries when 
marking these goods. But this new, well- 
conducted cash store in the low rent dis- 
trict has both the will and the ability 
and the spirit of expediency to save the 
public money when we mark our goods 
in the marking room — save money for 
the great army of people of moderate 
means who demand dependable merchan- 
dise of latest make and fashion. This 
advertisement is a great commentary on 
buying goods in Kansas City. Read and 
think over how easy it is to get here and 
save money. — Mitchell Dry Goods Co., 
Kansas City, Mo. 

Every big store nowadays must, in 
order to treat every one alike, stick to 
the rules which they adopt and to make 
exceptions of a few would be to break 
a principle that may eventually lead to 
the ruination of a business. " Be sure 
you're right then go ahead," is what 
some knowing philosopher once said, and 
it's by far the best advice that any one 
can give you. Lehman & Company are 
right in about everything they do — they 
give the right quality at the right price 
— they give you the right sort of service, 
and anything unsatisfactory is always 
made right. — L. Lehman <$; Co., Trenton. 

Your store. "We call this your store 
for the reason that you are at liberty to 
come and go as you please, whether for 
sightseeing, rest, recreation or shopping. 
It is not only a mercantile establishment 
to make money, but to offer you every 
convenience in the way of little luxuries 
that will come to you free of charge and 
with no cost, whatever. Wherever it 
has been possible we have installed such 
conveniences as will help you in your 
shopping and make more satisfaction to 
you on every purchase. — Emery, Bird 
Thayer <§• Co., Kansas City, Mo. 

Stock at this store has the best chance 
in the world to be always stylish and 
seasonable — it comes and goes so fast 
under the pressure of our big and busy 
trade. — Ingram fy Bird, Sacramento, Cah 
STORE" 



OF SELLING PHRASES 



855 



A hot day — a cool store. Most peo- 
ple thought yesterday pretty warm. In 
the tea room, on the second floor, we 
had to keep all the twenty-two southern 
windows closed at the bottom — the breeze 
came up so strong from the ocean that 
it blew the napkins and bills of fare, 
even the spoons, from the tables. Not 
only is Brooklyn's coolest restaurant here, 
but this is Brooklyn's coolest store, the 
coolest place to be found, except chin 
deep in the ocean. Wide aisles, lofty air 
spaces, a perfect ventilating system and 
hundreds of whizzing electric fans make 
it comfortable to shop, no matter how 
high the mercury goes out of doors. 
Throughout the store now you will find 
noteworthy offerings of summer goods, 
which not only mean comfort and cool- 
ness, but which mean very definite econ- 
omies to those who share them. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 

The great tables of this ample, bright 
and cheery part of our store will be 
covered with the white vestments, and 
prompt, courteous saleswomen will serve 
you. The sale will be numbered among 
the most important of this store's his- 
tory and you should be the gainer in no 
uncertain sense. — The Lewis Store, Den- 
ver, Col 

Come to the store often, look over 
the different departments, ask questions 
about the goods, and then when you can- 
not come it will be easier to order by 
telephone. We have much to interest 
these days. — Chandler $ Rudd Co., 
Cleveland, Ohio. 

And we don't believe there is a place 
in town where your wants in this line 
can be so satisfactorily filled as at this 
store — the tremendous stocks and wide 
range of prices make the choosing easy. 
■ — Fowler, Dick $; Walker, Binghamton. 

One feature about this store — you can 
take plenty of time here. Life is too 
strenuous, anyway. Especially this 
weather. And when ladies come to pick 
out clothes for the boys we want them 
to take it as easy as possible. We have 
chairs, and. tables to be seated at, and 
we can provide a refreshing glass of 
water, and you will get waited on just 
as well as though you rushed into a per- 
spiration. Then there are bargains every- 
where in the children's department to 
make things more interesting. — Gem- 
mill, Burnham <$• Co., Hartford, Conn. 

The children are always welcome in 
this store. — Now that the school vacations 
are here we desire to emphasize the cor- 
dial welcome which always awaits the 
children who visit this great, interesting, 
beautiful store. Parents are invited to 

"OUR 



bring the little ones when they come 
on their shopping tours, or merely for 
the pleasure and delight the beautiful 
displays will give the children. There 
are a thousand things here that will 
interest them, and instruct them as well. 
That the children regard it as a rare 
treat to visit this store is evidenced from 
the many delightful surprises they find 
on every hand. The points of interest 
which are so much appreciated by older 
people are frequently of still greater 
pleasure to the children. — Marshall Field 
$■ Co., Chicago, III. 

The alteration discount sale. "Bother 
me? Not at all," said a patron in re- 
sponse to the query whether the noise of 
saw and hammer was found disturbing. 
"I'd be content to shop the year 
'round under similar conditions so long 
as I could save money at an equal rate." 
Working now to reduce stocks. Good 
store keeping demands that a new sea- 
son's goods must find no old season's 
to compete against when they arrive. 
Then, too, we thought we were generous 
in our space allotments to the builders, 
who are busily engaged giving the fin- 
ishing touches to the interior of The 
Store of Satisfaction. They don't. As 
it is a condition that every facility must 
be afforded them to complete the work 
by a specified time, contractions and 
re-arrangements of departments become 
imperative at each concession. You can't 
squeeze $1,000.00 worth of goods into 
space adequate for $500.00. You can 
cut stocks into half by adopting quick 
selling methods — by pricing every line 
anew. And this we are doing. No half 
measures prevail — the proposition of each 
department chief is to figure out what 
scale of prices will most quickly get 
stocks to accord with space at his com- 
mand, and to price his wares accordingly. 
What they are doing in this direction is 
being recorded in our advertising from 
day to day. — W. H. Scroggie, Montreal. 

Swayzee's Market is an institution of 
which the citizen's of Marion and Grant 
Counties are proud; it is one of Ma- 
rion's "big stores." Our continued and 
constant growth for the past several 
years must be an indication that our 
business methods have been along the 
lines of fairness to everybody. "We 
want your trade." — Swayzee's Market, 
Marion, Ind. 

The plentiful daylight of "The Day- 
light Store" is largely responsible for 
our greatly increased business. It makes 
you see the clothes — and if you see them 
you will surely buy them — they're irre- 
sistible. — Reeds, Philadelphia, Pa. 
STORE" 



856 



ADVERTISERS CYCLOPEDIA 



Quality and price is the keynote of 
this display — that honest, dependable 
quality that carries with it the assurance 
of lasting satisfaction. Our selections 
are made with great care. We look be- 
low the varnish and the veneer; we search 
for weakness and defects, and discard 
every article that we believe would in 
any way prove unworthy, when placed 
to the test of actual use. It is our con- 
stant effort to place good furniture and 
carpets before you at the lowest pos- 
sible prices consistent with the qualities 
offered.— The Bed Star Supply Co., 
Memphis, Tenn. 

Grocery buyers who want the best for 
the lowest possible price should not fail 
to visit this big wholesale and retail 
store to-morrow. In addition to shar- 
ing our profits with you, we guarantee 
every article we sell, regardless of its 
price. You simply can't lose. That's 
the way we do business, and we're al- 
ways here to stand back of any state- 
ment we make in our advertisements. — 
M. Quinn, Kansas City, Mo. 

The most progressive store, or the 
store for most progressive men — read it 
either way, it's true. The wonderfully 
increased sales indicate with certainty 
that hundreds more men are finding 
out the truth of it every week. Will 
you test it to-morrow or Saturday? No 
matter how particular you are; no mat- 
ter what your attitude toward ready- 
made — you'll be thoroughly satisfied. — 
Strawbridge <§• Clothier, Philadelphia. 

This store thinks for the comfort and 
welfare of its customers. Through its 
purchasing powers it gives opportunities 
for all to save money on the latest and 
most wanted goods. We sell on a close 
margin; we show large assortments of 
the best goods; we give our customers 
a good delivery service, with every pos- 
sible comfort and convenience; we cheer- 
fully refund money for goods that are 
not satisfactory. We have exchange desks 
located on all floors of the store at 
which exchanges are made without con- 
troversy. Besides all this, as an added 
inducement, we give free of all charge 
" S. & H." green trading stamps — 
stamps that stand for all that is good 
and that bring you the most beautiful 
premiums absolutely free of all cost. — 
Lit Brothers, Philadelphia, Pa. 

One of the noteworthy points of our 
store is its solid reliability. People who 
come here in response to our printed 
announcements find the advantages we 
offer. Our high qualities, our low prices, 
our splendid assortments, our many con- 
veniences — are facts, not theories. Be- 

"OUR 



cause of the prevalence of " facts " in 
our establishment our customers come 
to us in constantly increasing numbers, 
and our firm adherence to facts is the 
best guarantee that could be offered for 
our merchandise. — Columbus Dry Goods 
Co., Columbus, O. 

This big store is crowded with extra 
good values in everything that beautifies 
your home. We court the closest com- 
parison as to prices and quality with 
any Western store and can truthfully 
say that nowhere in southern Colorado 
will you match our stock in magnitude 
and beauty. We furnish homes com- 
plete on easy payments, all price marks 
are in plain figures. Ask your neigh- 
bors about us. Satisfied customers are 
our best advertisement. — The C. W. 
Daniels Home Furnishing Co., Pueblo, 

The wealth of beautiful goods that 
pours daily into this store, fresh from 
the mills, is amazing. Everything the 
newest, fresh as the verdant Spring — 
it fairly makes one poetical to look over 
this vast array. Carpets of every weave, 
curtains of every kind, rugs from every 
country on the globe, altogether make 
up a collection of stock never before 
equaled in Columbus. Mind you, all 
this shown in a new store, all clean and 
fresh from the painters and decorators. 
This is truly an ideal place to visit. 
Come to-morrow and see the beautiful 
new goods and take a look at the nov- 
elty curtain department. — The Kraus, 
Butler $ Benham Co., Columbus, O. 

" When it comes from Luger's " the 
name alone signifies that it is right. 
The style is different from the ordinary, 
and it is distinguishable by the fact that 
a certain individuality of style and com- 
position is connected with all articles 
of merchandise in the store. We are 
celling more because we are selling 
cheaper, and we are selling cheaper be- 
cause we are selling more. Just remem- 
ber that and study this over, and you 
will realize how easy it is for us to even 
give you better quality by utilizing the 
methods we employ. — Luger Furniture 
Co., Fargo, N. D. 

The store is full of special entertain- 
ment at this season, entertainment which 
the goods themselves provide. They were 
never before so lovely, so full of novelty, 
so interesting, whether you have a thought 
of purchase or not. For spring dress 
the new fabrics make varied and beauti- 
ful decorative effects and the suits and 
wraps and millinery give vivid and dig- 
nified portrayal of the styles for wear 
now and in the summer. — Fred Loeser <$; 
Co., Brooklyn, N. Y. 
STORE " 



OF SELLING PHRASES 



857 



It does not pay to be wedded to any 
one firm. There is too much progres- 
siveness in these days of great happen- 
ings. The business infant of to-day is 
the business giant of to-morrow. Adap- 
tability, keen foresight, lowest prices and 
unusual business acumen, figuratively 
speaking, quickly make business moun- 
tains out of mole hills. — Red Star Sup- 
ply Company, Memphis, Tenn. 

The enlargement of our store room 
was but an incident to the enlarging of 
our stocks — for, after all, it's the goods 
that make the store — it's the goods that 
people want to see and buy — not the 
room. And verily, this store has the 
goods, especially in shoes. The size 
and well-assorted variety of the shoe 
stock from which you may select here 
has no counterpart in Colorado and very 
few in the entire United States. This 
isn't boast — it's fact. — White <$; Davis, 
Pueblo, Col. 

We close our store at the earliest pos- 
sible moment this morning. While you 
are reading " The Courant " and approv- 
ing our hot cross buns, perhaps you will 
be interested to discuss with us the gro- 
cery problem for three minutes. We've 
been serving you a long time, and we're 
trying to serve you better and better as 
time goes. That's one of the benefits of 
experience to those whose ambition to 
serve you well is a serious matter. We 
believe that the winter just closed has 
seen a conspicuous advance in the qual- 
ity of almost all lines of provisions we 
sell. We have won many compliments 
for the quality of the Cook oranges, for 
the superior specimens of grape fruit 
that we constantly have supplied you, 
and our vegetable department exhibits 
have been characterized as " wonderful " 
almost every day during the season. Our 
bakery department is producing the' 
most superior home-like bread, rolls,, 
doughnuts, crullers, cream cakes, layer 
cakes, eclairs, and all that sort of thing, 
and the quantity of these goods con- 
sumed by the people of this city is more 
than considerable. It is a recognition 
of the fact that we set the word quality 
before everything else in our bakery de- 
partment and that it is the dominating 
idea of the department, as it is in the 
other branches of our business. We make 
candy. We make our best mixture cof- 
fee. Probably more than one-half of 
those who will read this talk use it. 

They know its quality. The other half 
will like it just as well if they try it. 
Besides aiming high in the matter of 
quality, we also make it a point in the 
policy of this store to render it pos- 
sible for the man who wishes to econ- 

"OUR 



omize to trade here. And we do it. We 
are not high-priced. We handle only 
goods that are good. We never lower 
our standard by placing in stock goods 
that can be sold " a bushel for a quar- 
ter." But Ave do carry numberless of 
the standard quality goods that can 
be sold reasonably enough for anybody 
in the city of Hartford. We shall ad- 
vertise these goods from time to time, 
and give you practical demonstrations of 
how easy it is to economize at this great 
high-class grocery. — Newton, Robertson 
fy Co., Hartford, Conn. 

We believe that stores like this one 
owe something to the public beyond the 
mere gathering and selling of merchan- 
dise. In the old days the shopper had 
to have a good bit of Yankee shrewd- 
ness, had to know whether things were 
good or clever shams — or else she paid 
the penalty of buying trash. We believe 
that the big store of to-day has no bus- 
iness selling poor goods, no matter 
whether the buyer has discerning judg- 
ment or not. We believe it is the duty 
of a store to make sure its goods are 
worthy before they reach its counters. 
We have carried this principle to the 
extreme, perhaps. Few stores are as 
careful that " wool " shall mean all 
wool; that toilet and remedial prepara- 
tions shall answer every chemical test 
of excellence and purity, that clothing 
shall be made as well inside where it 
doesn't show, as it is outside where it 
does show. These things are carried to 
the extreme here. Makers still tell us 
that we are foolishly careful; that our 
care is useless; that the public doesn't 
appreciate the difference between the 
best and the " almost as good " ; that 
we might just as well take the little 
extra profit that comes from selling the 
second grade. But we know that our 
care is appreciated. We know that peo- 
ple everywhere have learned that buying 
here is safe; that they can depend on 
whatever comes from the Loeser Store; 
that the Loeser standard means some- 
thing. — Fred Loeser $ Co., Brooklyn. 

Portland's bargain center. Every me- 
tropolis has its bargain center — the Mec- 
ca toward which the votaries of thrift 
and economy set their faces when on 
shopping bent. While other establish- 
ments may claim the honor of being this 
city's bargain center, it's a well-estab- 
lished fact in the minds of the local 
public that to this store that distinction 
is unquestionably due. We herewith ap- 
pend a list of specials which will add 
fresh luster to our fame of being the 
givers of best values in this city. — Rob- 
erts Bros., Portland, Ore. 
STORE" 



858 



ADVERTISERS CYCLOPEDIA 



June, the fairest of months, is here. 
June is summer's girlhood, said the poet. 
It is beauty's season and all the world 
looks to new clothes. New things must 
be bought for summer time and vaca- 
tions; there are some new styles in hats 
and dresses. Every year's new summer 
fashions seem more beautiful. Never 
have we shown such entrancing things 
as this year. — /. N. Adam <$• Co., Buf- 
falo, N. Y. 

What does " best " mean to you when 
stores are talked of? Best service, is it 
not? Best usefulness in filling your 
individual needs ? It is along the lines of 
public service that this store strives to 
be best. We have made the building 
pleasant in looks. We have spent much 
time in working out its most convenient 
arrangement. We have put the best peo- 
ple to be had at the head of each branch 
of the business, and keep them up on tip 
toe, that every minute of every day you 
may depend on the best they can do. 
That is the keynote of the store's effort. 
Nothing less than the best in every line 
will " do." We shouldn't deserve to 
have and to hold the chief favor of 
Brooklyn people otherwise. We are hold- 
ing it; we mean to. — Fred Loeser $ Co., 
Brooklyn, N. Y. 

A safe store to pin faith to is this. 
In many ways the best store because it 
is most reliable. It gives the best ser- 
vice day in and day out and year in 
and year out. It shows the new things 
earliest and very often exclusively. It 
shows the greatest varieties always, hunt- 
ing carefully through two continents to 
bring the choicest and most useful here. 
Its prices are the lowest possible for 
reliable goods and it protects its pa- 
trons with a broad guarantee printed 
daily. It is the most liberal store in 
the country and means it absolutely in 
saying that every transaction here must 
carry with It your permanent satisfac- 
tion before we consider it complete. 
Such a store as this is surely a useful 
feature of the community. How wide 
the confidence and approval it has won 
is evidenced by such growth as has prob- 
ably never come to any other store in 
the country. — Fred Loeser $• Co., Brook- 
lyn, N. Y. 

" The store that saves you money." 
Drop in to-morrow and look over the 
pieces advertised. They are well worth 
looking at even if you don't want to 
buy. You'll not find such values in any 
other store in the Northwest. A great 
price-saving sale in every department. — 
Wallblom's, St. Paul, Minn. 

The Palais Royal is the department 

"OUR 



store where personal needs and souve- 
nirs of Washington may always be found, 
reliable in quality and moderate in price. 
Central location — G and Eleventh streets 
— nearest to hotels and public buildings. 
— The Palais Royal, Washington, D. C, 

Enthusiasm sometimes runs away with 
accuracy. The other day a Manhattan 
Store rather boastfully announced it- 
self as the largest buyer and seller at 
retail of high grade brass bedsteads in 
America. Now it is pretty generally 
known that that is a distinction which 
belongs to Brooklyn — and to the Loeser 
Store. There are here to-day no less 
than 87 distinct designs of brass bed- 
steads — 118 styles, if the different sizes 
are counted. They make an important 
feature of the February furniture sale 
and value-for-price they will hold their 
own against any offering in the country. 
But, after all, the question of size of 
purchases is perhaps of least moment. 
Quality and price are what count. The 
February furniture sale has made a rec- 
ord far beyond our greatest previous 
business, not because we bought the im- 
mense stocks which are spread over the 
third, fourth and fifth floors, but be- 
cause the furniture itself — each indi- 
vidual, particular piece of it — is well 
made, artistic and the best value for 
the money that can be found anywhere. 
Quality and price — those with good ser- 
vice — have made this store the most use- 
ful in the community and, we believe, 
they will keep it so. — Fred Loeser $ Co., 
Brooklyn, N. Y. 

The greatest store and the greatest 
business in Brooklyn have arisen here on 
the foundation of public satisfaction 
with the best service, the best assort- 
ments and lowest prices. We never have 
permitted and never will permit any- 
one to undersell us or successfully to 
dispute our supremacy in any branch of 
our business. — Abraham $• Straus, 
Brooklyn, N. Y. 

The store is cool. 

Figures sometimes talk. We've said 
that the store was cooler than your own 
home during these hot days. This is to 
show you why. 

There's a big 72-inch air fan set in 
the rear wall, running at a speed of 238 
revolutions a minute. This supplies 19,- 
400 cubic feet of fresh air a minute. 
Then the whirling fans in the aisles re- 
volve 360 times a minute, and have four 
blades — the usual fan does not revolve 
more than a hundred times a minute, 
and has only two blades. 

Come in and enjoy some of it. — Schip- 
per $ Block, Peoria, III. 
STORE" 



OF SELLING PHRASES 



859 






In every stock, on every floor, all 
through this big building of ours the 
annual July sale is in full swing. It is 
always the most comprehensive move- 
ment of the year. This time it is more 
sweeping, more advantageous, than ever, 
because a bigger business required big- 
ger stocks and leaves more broken lots. 
Visit any department, you can't help 
finding what you seek at a big and 
welcome saving. — Ehrich Bros., New 
York, N. Y. 

The greatest store and the greatest 
business in Brooklyn have arisen here on 
the foundation of public satisfaction with 
the best service, the best assortments 
and the lowest prices. — Abraham <$; 
Straus, Brooklyn, N. Y. 

Try the cheapest and the most reliable 
store in the north end for your dry 
goods, and if anything turns out wrong, 
kindly let us know, we will be pleased 
to make it right. Satisfaction guaran- 
teed or money returned. — Gareaus, Mon- 
treal, Can. 

Summer advantages of our stores: No 
heat in buildings, dynamos and engines 
being in power house outside our stores. 
Electric cooling fans on all floors. Per- 
fect ventilation, good light, courteous at- 
tention. Resting, reading and writing 
room for the convenience of customers. 
Restaurants — best of viands at moderate 
prices, with special refreshment features 
during the warm season. Complete mer- 
chandise assortments throughout the 
summer. Above and other features in- 
sure customers' comfort, convenience and 
good service during summer season. — 
James Hearn, New York, N. Y. 

On the third floor of the Siegel Cooper 
store you will find a most interesting 
little Art Store. It is so delightfully 
Japanese, so redolent of the spirit of 
the Orient, that one fairly revels in its 
gorgeous-hued attractions. Here one 
sees in all the bizarre beauty exhibitions 
of Japanese earthenware and pottery, 
antimony ware, curiously designed metal 
ware, tinkling chimes, tinselled crepe, 
snakes, geisha fans, lanterns and other 
things that seem to whisper of the home 
of the alluring cherry blossom and little 
brown men and women. Such an as- 
sortment of lanterns is unrivaled in New 
York. We supply a great many seaside 
and rural homes with these bright-col- 
ored lanterns, for the prices we ask are 
much lower than those asked by any 
other store. — Siegel Cooper, New York. 

In winding up his payments on a pi- 
ano bought here, a man writes : " In thus 
completing these payments and closing 
out the account, I feel as though I owe 

"OUR 



you a vote of thanks, for while I have 
never missed one payment, as agreed, 
still I feel that perhaps I would never 
have had the piano had I not been lured 
into buying it by an advertisement which 
caught my eye and the very generous 
offer of your firm in the easy monthly 
payment plan. The piano, I consider 
Al and it has given very good satisfac- 
tion in the time I have had it, covering 
a period of three years. I am glad to 
say that it is mine now." A letter that 
illustrates, as well as anything else can, 
the very foundation on which the Loeser 
store keeping is based — the foundation 
of good service. If this man had been 
lured into the store by a lying adver- 
tisement and then lured into buying a 
piano by a lying salesman only to find 
out in the end that the piano was high 
priced and a poor instrument, what 
would his present attitude toward this 
store have been? — Frederick Loeser $; 
Co., Brooklyn, N. Y. 

This breeze swept store is one of the 
really cool spots, as every one who visits 
it will acknowledge. The basement is 
actually sought by hundreds daily, just 
because it is so delightfully cool. If 
you are a bit curious to know just how 
much cooler it is as a shopping point, 
test it. We run the electric fans, of 
course, but electric fans don't cool the 
atmosphere, they simply agitate it. Ven- 
tilation is what this store gets, ventila- 
tion through windows, back, front and 
sides. Our third floor particularly is 
positively delightful, that's where the 
carpets, furniture, hammocks, sporting 
goods, music and pictures are. It's 
breeze swept, and so is the dining-room. 
Ah! there it is you can enjoy yourself. 
Dainty, well cooked food, wholesome, 
cooling beverages, all at popular prices. 
If it's handier to shop by mail or tele- 
phone, do so. Our trained corps of 
shoppers will do the work for you care- 
fully and promptly. — A. D. Matthews', 
Brooklyn, N. Y. 

A place for everything, and this is 
the place for everything in house-furn- 
ishings. The pieces mentioned in this 
advertisement will demonstrate to every 
prospective buyer of furniture, house- 
furnishings or a piano that the French 
& Bassett store is the foremost store of 
its kind in the Northwest. Every article 
in this great store is a convincing ar- 
gument in our favor. Whatever you 
need — if for cottage or for mansion — 
you will find the articles here in greater 
variety, of a superior quality, and at a 
much lower price than at other stores. 
Let the French & Bassett store furnish 
your home. — French $• Bassett, Duluth. 
STORE" 



860 



ADVERTISERS CYCLOPEDIA 



The public's favorite shopping place is 
the Siegel Cooper store. Great num- 
bers of people visit it because it is one 
of the principal places of interest in 
the metropolis. Great numbers buy at 
the store daily because the merchandise 
is always seasonable, always reliable, 
and because the prices are never other 
than reasonable. The service is prompt 
and trustworthy. Every hot weather 
shopping comfort is provided. This be- 
ing a season of clearance sales, many 
choice bargains are offered. Disposal 
sales are in progress all over the store. 
Those who visit the Siegel Cooper store 
Tuesday will find fresh and pleasant 
evidence of the store's wonderful popu- 
larity. — Siegel Cooper Co., New York. 

To keep cool, come to the Loeser 
store. Yesterday morning was a test 
and the thousands who thronged the 
store buying thin things so fast that all 
our store people were on the jump to 
serve them promptly found the air fresh 
and cool and pleasant. Scientific ven- 
tilation and cooling of the air which is 
driven through the store as well as the 
whirling of hundreds of electric fans, 
made the store as comfortable as the 
porch of a hotel that was " swept by 
ocean breezes." Store service — such ser- 
vice as is given by the Loeser store — 
is to-day more than the simple offering 
of merchandise for sale. The great and 
successful store is a public utility, plan- 
ning always to add to the comfort of its 
patrons, working always to make their 
relations with the business distinguished 
for broad-minded liberality and such 
personal service-giving as cannot fail of 
appreciation. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

Truly this mammoth store with its 
magnificent array of home furnishings 
ought this spring to be the mecca of 
all bridal couples who want to furnish 
their new home in approved style and 
at a small expense. You don't want to 
waste any money; we want to assure 
you that your every penny will get value 
in return here. You do want to save 
money if you can, and you can here, 
now, more than ever before. Carload 
buying for two stores means a great sav- 
ing to us in freight and extra discounts 
which in turn means a saving of at 
least 15 per cent, to our customers. Re- 
member that when you get ready for 
your outfit. — North Star House, St. Paul. 

The ideal store, successful business is 
not built up by selling unworthy mer- 
chandise. Good foundations take time 
to lay. This store has been years study- 
ing the principles of permanent success. 

"OUR 



The result is great business develop- 
ment. Thoughts of winter are fading 
away and new spring goods are crowding 
in.— J. B. Hill $ Co., St. Thomas, Out. 

The people who trade here come with 
the perfect confidence and certainty that 
every piece of furniture they buy will 
prove all that we say of it. If we are 
foolish enough to destroy that confidence, 
even in a single case, by selling any- 
thing unworthy, we would be striking 
a blow at the very foundations of the 
business — foundations laid years ago. 
Quite aside from any question of prin- 
ciple, self-interest and policy demand 
that we keep faith with every customer. 
To-day we would call your attention to 
the splendid line of buffets we are show- 
ing on our main floor — no better quality 
can be produced than we offer you, and 
the prices speak for themselves. — Davis, 
Smith <$; Co., Tacoma, Wash. 

Hot? Not at The Big Store— whirl- 
ing fans through the aisles and an 80- 
horse power fan in the rear wall blowing 
fresh air every second. 

Cooler here than at home! — Schipper 
$ Block, Peoria, III. 

A peculiar, home-like atmosphere per- 
vades this entire store. Perhaps one of 
the most distinguishing characteristics 
of this great store is the very apparent 
lack of unnecessary noise, commotion 
and distraction with which this enormous 
daily business is conducted. In the busi- 
est sections, during special sales, where- 
ever and whenever unusually large num- 
bers of purchasers are attracted, there 
is noticeable that prompt, courteous at- 
tention — that composure on the part of 
salespeople whose every thought is di- 
rected toward ascertaining exactly what 
the customer wishes, and then supply- 
ing that need in the most orderly, most 
expeditious, and the most satisfactory 
manner. It is this peculiar character- 
istic of " trading comfort " which in a 
very great measure disseminates that 
home-like feeling throughout this entire 
store. 

During the warm summer months this 
store is more than ever a delightful place 
to visit on downtown shopping tours. A 
perfect system of ventilation keeps every 
floor comfortably cool. Beautiful dis- 
plays of mid-summer and outing mer- 
chandise are attractively arranged on 
almost every floor. Furthermore, we 
especially desire that during these warm 
days the public avail themselves of the 
accommodations provided for them in 
our spacious reading, writing and rest 
rooms on the third floor. — Marshall Field 
$ Co., Chicago, III. 
STORE" 



OF SELLING PHRASES 



861 



The Sanger store service is as good 
as we can make it and is being im- 
proved daily. Extra precaution will be 
taken during this summer clearance sale, 
that you get served well — the store is 
so large — the bargains and special values 
so many, that you must take time, ask 
for a transfer at first counter, and then 
shop leisurely, count up your savings 
afterwards, and it is only then you will 
appreciate what this sale really means 
to you — to us it means cleaning out sum- 
mer stocks regardless of profits. A fif- 
teen days' sale in which profit is lost 
sight of entirely. — Sanger Bros., Waco. 

Music from three o'clock until clos- 
ing time. If you have a desire to hear 
any music that we have for sale, make it 
known. Ask for our catalogue of sheet 
music. — Kay-W-Kay, York, Pa. 

Hot weather shopping is always com- 
fortable at Wanamaker's. The swirl of 
the breezy fans greets you as you enter 
the door. Aisles are broad; the Rotunda 
gives perfect ventilation to all floors. 
Service is prompt and polite. Rest places 
give pleasant relief whenever desired. 
Again and again we hear its patrons 
say that our restaurant is the coolest 
and most delightful place for luncheon 
to be found anywhere in the shopping 
district. — Wanamaker's, New York. 

Better values to be had in this store 
than in any other! This for several 
reasons! Our clothes, to begin with, are 
better than others! Better fit, and more 
" snap " to them ! We are selling almost 
everything now at reduced prices ! Gen- 
uine reductions ! No marking of fic- 
titious values to make the reductions ap- 
pear larger! Our sole object is to 
clear out our fall and winter stock! — 
Perry $ Co., " N. B. T.," Philadelphia. 

June is the month of roses, of wed- 
dings and of wonderful values in the 
Loeser store. Final summer prepara- 
tions are being made everywhere. A 
little extra value is specially welcome 
to most people. And the store is full 
of extra values. — Frederick Loeser fy 
Co., Brooklyn, N. Y. 

Ours is a store for everybody — a great 
institution. It is permeated with an at- 
mosphere of style — a characteristic which 
not only covers the more elaborate mer- 
chandise — or garment — but reaches even 
to the most inexpensive lines we sell. 
Indeed, it is an atmosphere of style- 
correctness in everything in which style 
is concerned; and style of necessity is 
linked to quality. There is another fea- 
ture equally important as style and qual- 
ity — right prices. — Keith-O'Brien Com- 
pany, Salt Lake City, Utah. 

" OUR 



" The store is a cool one." We have 
eight large electric fans going all the 
time, and the store is as comfortable as 
the lakeside. A little visit here is very 
restful after the glare and oppressive 
heat of the streets. — Brodnax, Memphis. 

Our store is considered by the best 
dressers as authority on good clothes, 
hats and furnishings. Take the trouble 
to find out that we are right about it, 
both in selling the very best clothes at 
the lowest price and in talking about 
them. — Freundlich, Mansfield, Ohio. 

Cool atmosphere, a comfortable rest 
room, where you may read or write to 
your heart's content, a palatial restaur- 
ant, way up on the roof, where there's 
music, polite attention, refreshing viands 
and confections, and plenty of light and 
air. These are a few of the warm 
weather features of America's finest re- 
tail store, that have gained for it the 
name of New York's popular place of 
recreation during the summer months. 
Above all, tower the wonderful bargains 
assembled at about half the regular 
prices as a result of the advantage taken 
of a backward season, that has com- 
pelled manufacturers to make unprece- 
dented sacrifice of the highest class of 
warm weather merchandise. Our saving 
on recent purchases amount to thou- 
sands of dollars, and that's what we're 
saving the people of New York in the 
sales in progress to-day, to-morrow and 
until every dollar's worth of merchandise 
is in the hands of an appreciative shop- 
ping public. — Simpson-Crawford Co., 
New York, N. Y. 

This store, closely identified, as it has 
been with the evolution of Wilkes-Barre 
from a comparative village to the me- 
tropolis of the great anthracite coal 
region, the city and the store have ad- 
vanced hand in hand, and in every event 
of progress which has transpired this 
store has most notably made its im- 
press upon the welfare of the people. 
We merely reflect public opinion in this 
statement, for it has repeatedly been 
said that " The greatest single force in 
bringing the mercantile development of 
the city to its present high standard has 
been due to the inspirations born in this 
store." — Jonas Long's Sons, Wilkes- 
Barre, Pa. 

No other store in the State thinks it 
necessary to carry so many kinds and 
so large a variety of different sizes.— 
C. W. Hawkes, Binghamton, N. Y. 

Honesty and quality are the govern- 
ing principles of this store— that's why 
our advertisements pay. — Simpson Craw- 
ford Co., New York. 
STORE " 



862 



ADVERTISERS CYCLOPEDIA 



Doing little things well a characteristic 
of this store. In recognition of the tru- 
ism that a little transaction which may 
seem small to the merchant is often of 
great importance to the purchaser, our 
great systems of buying, selling, de- 
livery, exchange and adjusting, are or- 
ganized to care for the smallest transac- 
tions, in the same satisfactory manner 
as for the large ones. In merchandise 
there are many hundreds of little articles 
for which only occasional calls are made, 
but when they are wanted it is to fill 
a need which nothing else can properly 
do. It is our constant effort to supply 
these trifles when desired — it accords 
with our idea of completeness of stock. 
This same regard for detail is exempli- 
fied in the thousand and one ways which 
go to make up satisfactory ideal mer- 
chandising. Likewise in selecting and 
pricing merchandise, each article is pur- 
chased with a knowledge of what similar 
things there are in the market, and each 
price is made as low as or lower than 
the same or like qualities elsewhere. — 
Marshall Field <$• Co., Chicago, III. 

A safe store to pin faith to. Not 
the only safe store — but the best; be- 
cause it is most liberal of any store in 
the country; because it is pleasantest 
and most convenient in arrangement; be- 
cause its goods are invariably of high 
grade and dependable; because its prices 
are invariably low and generally lowest. 
Such a store is a public utility; as 
reliable when you want to buy a piano 
or a jewel costing thousands as when 
you need a paper of pins or a smoothing 
iron. It has won the confidence of all 
Brooklyn people. Its good service is 
bringing many Manhattan people across 
the bridge to shop. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

We never have permitted and never 
will permit anyone to undersell us or 
successfully to dispute our supremacy 
in any branch of our business. — Abra- 
ham cf- Straus, Brooklyn, N. Y. 

For men in a hurry on a hot day it is 
best to go into the coolest store, where 
there is promptest service and most 
styles to select from. 

And that store is Loeser's. — Fred. 
Loeser <$- Co., Brooklyn, N. Y. 

This store as a unit is doing day by 
day the work that is before it; doing all 
of it well! doing much of it best. It is 
not easily measured satisfaction to be 
most useful in daily service to a com- 
munity of more than a million and a 
quarter people. It is a satisfaction 
worth striving for; well worth the earn- 
est, individual effort of each of the 

"OUR 



thousands of us here who contribute to 
the large result; who make the store 
what it is.— Fred. Loeser $ Co., Brook- 
lyn. 

The entire store radiates the inspira- 
tion of jocund spring. Yes, it is an 
intensely interesting store. Not a com- 
monplace center of commerce, but a 
fine store answering promptly, helpfully 
and satisfactorily to the wants of the 
multitude. Eye the calendar. Hearken 
to the voice of expediency. Spring trips 
hitherward gleefully. Soon buds will 
burst forth and flowers whisper to wan- 
dering breeze. All of which prompts the 
question: Are you preparing for the 
warm days that are hurrying along? — 
8 chipper $ Block, Peoria, III. 

Summer advantages of our stores: 
No heat in buildings, dynamos and en- 
gines being in power house outside our 
stores. Electric cooling fans on all 
floors. Perfect ventilation, good light, 
courteous attention. Resting, reading 
and writing rooms for convenience of 
customers. Restaurants — best of viands 
at moderate prices, with special refresh- 
ment features during the warm season. 
Complete merchandise assortments 
throughout the summer. Above and other 
features insure customers' comfort, con- 
venience and good service during sum- 
mer season. — James Hearn, New York. 

No other store on the fair soil of 
Michigan can point to record after rec- 
ord of cheap selling equal to the Bay 
City "Cash" Store. It's the old, al- 
ways reliable, do-as-they-say store. We 
are justly proud of the distinctive mark 
of selling as we advertise. One of the 
most popular and dependable advan- 
tages of this store is the satisfaction of 
always getting reliable goods, distinctive 
and fashionable, at under market prices. 
It's at this point that the " Cash " buy- 
ing organization of this store asserts its 
power. — Bay City "Cash" Dry Goods 
Co., Bay City, Mich. 

This store is your store! Its policy 
is dictated and directed by your de- 
mands. It will grow and become great 
only by pleasing you. Your every dollar 
weighs a full one hundred cents of value 
at all times. This season finds us bet- 
ter equipped to serve your every fancy 
than ever before. Naturally! We're a 
half year older and more experienced — 
we know your needs "exacter." How 
well we have chosen for you and how 
moderately we've priced is a tale that 
tells itself in our merchandise. — The 
Greenewald Furniture Company, Salt 
Lake City, Utah. 
STORE" 



OF SELLING PHRASES 



863 



This store is never idle ! While one 
surprise is engaging your attention we 
are planning something new. Business 
either goes forward or backward. There 
is no such thing as standing still, and we 
provide against all contingencies by con- 
stantly forging ahead. You need to re- 
member that many goods in the store 
just now are at prices far below value, 
and therefore limited in quantity. 
Where lots are big enough to go 'round 
we say so. But many of the best bar- 
gain chances don't get into the papers 
for the reason that we haven't enough 
of the goods to advertise. — Scroggie's, 
Montreal, Can. 

This store grows because we are con- 
tinually giving unusual qualities for the 
prices; because the assortments here are 
largest in town in the lines we carry; 
because our customers know our prices 
for the qualities are right and no time 
is wasted " beating down the price ; " 
because people read our ads. and be- 
lieve them. This fact is easily proven by 
the crowds after each special announce- 
ment; because we are doing everything 
in our power to improve this store — to 
make it the most popular shopping place; 
because anyone is welcome to visit these 
departments, see the new goods and stay 
as long as they wish. No one is allowed 
to urge you to buy; because our custom- 
ers show their purchases to their friends 
which makes new customers for us. — 
Freese's, Bangor, Me. 

We are proud of our store for rea- 
sons, a few of which are as follows: Its 
perfect light, its cleanliness, its conve- 
niences, the intelligence of the employes, 
their gentlemanly and ladylike appear- 
ance and manners, its prompt service, 
and above all, its absolute fairness in 
dealing with the public. Our motto, to 
" right what's wrong," has been an im- 
portant factor in our progress and suc- 
cess. — Dayton's Day Light Store, Day- 
ton, Ohio. 

This grand store endeavors to merit 
your daily patronage. We measure the 
worth of our merchandise by the stan- 
dard of quality, and desire to maintain 
and merit your patronage solely because 
of the recognized superiority of our 
goods and service. It's impossible for 
the element of risk to enter into your 
purchases here, as there is a guarantee 
back of everything we sell that protects 
you — a standard of quality to maintain 
that insures lasting satisfaction and pro- 
motes your entire confidence in this 
store. — R. McKay $ Co., Hamilton, Ont. 

Keeping you in suspense. It is cer- 
tainly gratifying to know of the almost 
universal interest which is being mani- 

"OUR 



fested in the opening of this 5th Street 
Store. It argues well for its immediate 
and abundant success. Even before the 
opening, our telephones are busy with 
inquiries as to when we are going to 
open and for information relative to this 
opening. News of some of the wonder- 
fully good bargains has leaked out, prob- 
ably through the uncontrollable enthusi- 
asm of some of the employees who have 
seen the merchandise in the unpacking 
and marking. You know it's hard to 
keep a good thing to yourself; however, 
we ask your indulgence for a few days, 
at which time, wide publicity as to the 
doings on opening will be given. — The 
5th Street Store, Los Angeles, Cal. 

The store accommodating. " It is a 
pleasure to buy in a store where every- 
thing and everybody is so accommoda- 
ting," said the local representative of 
one of the greatest institutions in this 
country. Perfect accommodation means: 
Perfect store service — That comprises 
willing and obliging, attentive and help- 
ful attendants. Store patriotism is the 
spirit that underlies this splendid store 
service. Each employee realizes that he 
or she is part of the greatest mercan- 
tile establishment of a great community. 
We realize that the more perfect each 
individual part, the more perfect the 
whole machine, and we strive for perfec- 
tion. This is the first Brooklyn store to 
secure a social secretary whose sole duty 
it is to care for the wants and needs 
of the employees, and to make their 
work as congenial as possible. Every- 
thing that can be done to add to their 
comfort is done. That is why we started 
the movement to open at 8:30 — why we 
close in summer at 5 p. m. You can 
help, if you will, by shopping early. Per- 
fect accommodation means more — but 
of that we will speak again. — Abraham, 
$ Straus, Brooklyn, JV. Y. 

The Ideal House Furnishers, Ltd., is 
the largest and best equipped house fur- 
nishing establishment in Canada. Cen- 
trally located on the corner of Portage 
Avenue and Hargrave Street, in a hand- 
some seven-story building of steel and 
glass, constructed especially for our 
needs. We have more extensive floor 
space, permitting more satisfactory dis- 
play, under better lighted conditions, 
than any other house furnishing store in 
the country. Every article of house fur- 
nishings necessary for the home, office or 
studio, will be found here in a wider 
variety of designs and style, and at a 
lower price than any other store in Win- 
nipeg, with no extra charge for liberal 
credit. No need to worry about the cash, 
your credit is good. — Winnipeg, Can. 
STORE" 



864 



ADVERTISERS CYCLOPEDIA 



OYSTERS 



The autobiography of an oyster. — I 
am born without jaws or teeth; but I've 
got fine muscles, liver and a heart. In 
each year of my life I produce 1,200,000 
eggs; each of my children is l-120th of 
an inch in length; so, 2,000,000 little 
ones can be crowded into a space of one 
cubic inch. 

I am ready for the table in from one 
to five years after birth. You will never 
find me in cold parts of the world. I 
dislike cold. In Ceylon I sometimes 
grow to a foot in length. One of me 
there makes a stew, when I am half a 
foot broad. I am not of much ac- 
count in England, unless I am imported 
there from America. It makes me very 
sad to think of fetching up in the Strand 
— I, who was discussed by Tiberius and 
Julius. I have been the cause of much 
bloodshed. Men fight fierce battles for 
me all along the American coast, the 
Italian, and the coasts of Kent and 
Essex. 

If you eat me raw you are not at 
all likely to regret it, for I am in a raw 
state very nutritious and easily digested. 
As a fry I am inclined to be uninterest- 
ing and heavy. So few know how to 
fry me. I am about the only animate 
thing that can be eaten with impunity 
in a raw state. Parasites cannot exist 
in me as they can in chops and steaks 
and fruits. I am a pretty good friend 
to man. And to woman. Look at the 
pearls I've given her. Thackeray has 
compared me in a raw state to a new 
baby. Yet I never kept him awake 
nights. 

I'm not half bad in a stew; but as 
a roast in the shell all the poetry in me 
comes out. Then I sizzle with emotion, 
in butter, red pepper and a little sauce. 
The clam is like the driver of a han- 
som cab then — not in it with me. The 
clam! That commonplace fellow! I 
avoid him as much as possible. I am 
not a snob, nor yet a cad, but I really 
must not be expected to fraternize with 
the clam, nor can I discuss him. The 
line must be drawn. He's not in the 
Four Hundred. Well, I am. — Blue 
Pointe. — Wm. F. Libbey, New York. 

In the first rank the oyster finds its 
place. It's appreciated alike by the 
untutored savage and the cultured bon 
vivant, for the simple reason that it's 
delicious, nourishing, strengthening — 
and we furnish it in its best estate — 
fresh, tender, juicy; to be eaten raw, 



fried, stewed, broiled, roasted, or any 
way you prefer it. Remember that our 
demand is such that we have no left 
over stock, and every day's supply is 
just from the shell, where it was alive. 
— American Fish Co., Sacramento, Cal. 

Mill pond oysters. The aristocrats of 
oysterdom need no introduction to oyster 
lovers. They're medium in size — plump 
— and have a flavor that places them in 
a class by themselves. — Hildebrecht's, 
Trenton, N. J. 

The oyster season opens with Septem- 
ber. The oysters we use are of fine 
flavor and good size. We serve them 
in many ways. A busy bee Baltimore 
broil on toast is a favorite. — The Busy 
Bee, Columbus, Ohio. 

Deep sea oysters shipped to us daily 
in sealed packages. No other dealer in 
this city has an oyster trade as large 
as ours and we attribute this growth in 
our oyster business to the quality of the 
oysters we sell. Always during the 
oyster season you will find here the va- 
rieties common to this part of the world 
and if we supply you, you will have no 
complaint to make on the quality. — 
Heagerty's, Binghamton, N. Y. 

Not everybody knows the difference 
between the oysters fresh from the oys- 
ter beds and those which have laid 
around a cold storage house several 
days, or weeks, before being shipped. 
If you are an oyster connoisseur and 
want only the freshest and most luscious 
bivalves send your order here — then 
you can make your own comparisons. — 
Price Fish Co., Rochester, N. Y. 

We lead in sea food and our leader is 
Oysters. You could not get better oys- 
ters in Baltimore than we serve right 
here in the heart of Chicago. Our oys- 
ter shipments come direct from the 
coast daily by express and the bivalves 
are packed in special packages iced for 
the trip. Two days after our oysters 
are removed from the bottom of the sea 
you can enjoy them in your home— 
that's just the right length of time, we 
are told, to make the oyster perfectly 
edible. — Morton's, Chicago, III. 

Oysters ! Oysters ! Season's open to- 
day. We're all ready with fresh-from- 
the-coast oysters of the finest quality. 
Never saw oysters better at the opening 
of the season than this year. You'll say 
so too if you send your order here.— 
Fulton Market, Pittsburg. 



OYSTERS 



OF SELLING PHRASES 



865 



PAINT 



Old Uncle Ben wanted to have his portrait painted. 
" Surely that is a very large sum" he said when the artist 
named the price. 

The artist protested and assured him that, as portraits 
went, that was very little to ash. Uncle Ben hesitated. 
" Well/' he said at length, " how much will it be if I fur- 
nish the paint? " — Lippincott's. 



Mr. Farmer, brighten up your wagon, 
tools and buggies. Sherwin-Williams 
wagon and implement paint for wagons 
and tools. Sherwin-Williams Buggy 
Paint for buggies. Things well painted 
show prosperity. You are prosperous. 
Use paint. Get it from us. All kinds. 
Glass, too. — The Lawrence Paint Co., 
Binghamton, N. Y. 

Surprising how quickly you can change 
the entire appearance of furniture by the 
use of the Adelite preparations. Brush 
it over with Adelite paint and varnish 
remover — let it stand four minutes, and 
you can wipe off the old finish with a 
cloth, clean to the wood. Then apply 
Adelite one coat finish — just once over 
with a brush completes the job — gives the 
dull beautiful finish of oak, rosewood, ma- 
hogany — whatever wood you choose. 
Easy to do, perfectly simple — results are 
sure to please you. Adelite remover 
costs 45c a can; Adelite finish, 60c pint. 
Brushes from 10c up. See samples at 
the store. — P^H. Matthews' Paint House, 
Los Angeles, Cal. 

Beauty is only skin deep, but it isn't 
only the thickness of the skin that makes 
it. It's the kind of paint and the way 
it's put on that makes the Sherwin-Will- 
iams aluminum paint the leader of all 
others. S-W. aluminum paint can be 
used on either wood or metal surfaces. 
Has no offensive odor. Withstands ex- 
treme heat or cold. Does not discolor. 
Very durable. Paint man claims he 
wouldn't sell the S.-W. aluminum paint 
if it wasn't the most satisfactory to use. 
— Lawrence Paint Co., Binghamton, N. Y. 

Poor paint is no better than no paint 
and costs almost as much as good paint. 
" Collier " pure white lead is the paint 
that best combines reasonable cost with 
highest qualities. — Collier's, Denison, 

Paint for houses, barns, floors, cup- 
boards, shelves, furniture, bath tubs, bug- 
gies, farm tools, etc. A special paint for 
each purpose, not one slap-dash mixture 

PA I 



for all. Not low priced, but highest 
grade at fair, honest prices. You know 
our reputation. We say these are the 
best paints we know of. You'll say so 
too after you have used them. — Peck's, 
Spokane, Wash. 

A Stain That's Not a Blemish on either 
your reputation or your house is a bit of 
wood stain we can supply — which you can 
apply — for the sides of your staircases — 
carpet in the middle you know. It's re- 
markable how cheaply you can improve 
the appearance of your staircase and 
halls by buying paints, stains and var- 
nishes here. — The Como Co., Great Falls. 

Do it up brown. This is a good time 
to stain the floors. In the summer the 
rooms are cooler without carpets. Stain 
the floors any color to harmonize with 
the woodwork and put down rugs. 

The line of wood stains here is com- 
plete. There's a great variety of colors. 
Each is complete in itself, requiring no 
varnish. — /. H. Lambs, Grand Forks. 

Paint man said paint was bad. Bought 
torch — painter's torch — from us to burn 
off. Don't have to burn off Sherwin- 
Williams paint. Never peels, blisters 
or chalks. Always reliable. — The Law- 
rence Paint Co., Binghamton, N. Y. 

Porch comfort in this climate is as 
essential as house comfort. Make your 
porch look inviting by repainting the 
chairs and seats. We recommend car- 
riage paint for porch furniture. It is 
inexpensive, easily applied and gives that 
glossy finish so desirable in outside fur- 
niture. Comes in eight colors, besides 
black and white. Half pint, 40c; pint, 
60c; quart, $1.00. Brush to apply it, 25c 
up.— P. H. Matthews, Los Angeles, Cal. 

Lots of compliments yesterday on the 
appearance of our new wagon, just out. 
Have you seen it? Let us advise with 
you what it advertises— paints— for all 
kinds of good painting.— The Lawrence 
Paint Co., Binghamton, N. Y. 
NT 



866 



ADVERTISERS CYCLOPEDIA 



Fix that " scratchy " bath tub. It's an 
extremely easy matter to make it com- 
fortable. You can do it yourself at a 
cost of next to nothing. Just give it 
a coat of Harrison's bath tub enamel. 
Made just for the purpose. Resists the 
action of hot water; gives a tub a smooth, 
durable surface, eliminating all the 
scratchy spots. A pint is enough to cover 
a tub thoroughly. — P. H. Matthews Paint 
House, Los Angeles, Cal. 

It's mere child's play to apply our 
paints and make your house look slick, 
span, new and clean, and there is noth- 
ing as clean as new paint. — Hjerpe $ 
Munson Co., Oalesburg, III. 

Makes home cheerful. Ladies, improve 
the complexion of your houses, inside and 
out. It's remarkable what a single coat 
of house beautifier will do in brighten- 
ing up the house itself, the occupants 
thereof, as well. So in offering you a 
choice of many colors and shades of Al 
paints, we're trying to better your house, 
make more cheerful your household. — A. 
B. Dure Co., Mobile, Ala. 

Paint man quotes : " Little drops of 
water, little grains of sand, make the 
mighty ocean, make the mighty land." 
Have you ever seen unusual paint in bot- 
tom of pail? It's good money wasted. 
Every drop of Sherwin-Williams paint 
can be used. It counts too. Helps keep 
pocketbooks fat. — The Lawrence Paint 
Co., Binghamton, N. Y. 

A man who knows about paints — will 
select our paints every time. They are 
high-grade in quality — but moderate in 
price. They will wear and preserve the 
surface on which they are put — will hold 
their color and won't peel or crack. They 
are easy to put on with a smooth finish. 
Mixed for outdoor or indoor use. — Tan- 
ner Paint and Oil Co., Richmond, Va. 

Insure your porch against decay by 
using paint that protects. Paint is 
cheaper than lumber and repairing bills 
and a heap quicker. Two coats of paint 
a year will make a porch and steps last 
ten years longer. Paint that is walked 
on, scrubbed and cleaned and exposed to 
the weather must be good paint. — The 
Stambaugh-Thompson Co., Youngstown. 

Pure prepared paint is a perfect paint 
and is unsurpassed for durability in 
this climate. Properly used it will re- 
tain its finish and wear better than lead 
and oil mixed by hand. We guarantee 
Pure Prepared paint to be composed of 
pure white lead, pure oxide of zinc and 
pure linseed oil, and coloring pigments 
and contains no adulterant. Give it a 
trial on your next work. — Barrett-Hicks 
Co., Fresno. 

PA I 



Hot weather is good time to paint. 
Everything is dry and buildings prop- 
erly painted now will last for many 
years. It would seem like a vacation to 
us to make that old weather beaten 
house look like a new one. That is what 
paint is for, and that is what we are 
here for; to make the homes of Fresno 
more attractive, both exterior and in- 
terior, better to live in, better to keep, 
better to sell or rent; in fact a little 
of our wall paper and paint will always 
bring results. — Patterson-Dick Co., 
Fresno, Cal. 

Is beautiful, durable and inexpensive. 
Let us tell you how to make your home 
attractive, inside and out without a 
big pocketbook. Ask for color cards, 
booklets, facts and prices. — Lowe Bros., 
Joliet, III. 

Paint it. Step off and take a look at 
your home. Doesn't it need painting? 
This is the time to have it done and 
there's no better paint to use than Cres- 
cent paint. It stands the climate, looks 
best and wears longest. — Esler's Paint 
Store, Denison, Tex. 

Our B. P. S. carriage, buggy, and 
wagon paints are made with the same 
care, of same materials as the house 
and other paints, which means the use of 
the best material to be had, prepared 
by experts in the business. The carriage 
and buggy paints are easily applied, 
have a fine, hard, and durable finish, 
will look well, wear well, and give you 
entire satisfaction. — W. B. Miller $ Son, 
Springfield, III. 

A few reasons why Diamond wall fin- 
ish is better than any other finish on 
the market. Any number of coats can 
be applied over each other and will not 
crack or scale, thus avoiding the ex- 
pense of washing the walls. Diamond 
wall finish can be applied on wood, 
brick, canvas or papered walls and ceil- 
ings. Won't harden in the pail. Mixed 
for use to-day, can be used to-morrow 
or next week, an important item re- 
garding expense. Free from poisonous 
matter and has strong disinfecting qual- 
ities, thoroughly sanitary in every re- 
spect. Sold only by /. B. Donovan fy 
Co., Baraboo, Wis. 

Good results is what everybody is 
striving for, no matter in what channel 
of activity it may be. If you are after 
satisfactory results from the use of 
paints, success will crown your efforts 
if you insist on getting the Imperial 
ready mixed paints, for which we are 
the exclusive selling agents in this city. 
— Tuttle Paint <§• Glass Co., El Paso. 
NT 



OF SELLING PHRASES 



867 



PARASOLS AND UMBRELLAS 



" Whenever I get an umbrella/' said the prudent citizen, 
<e I put my name on it." 

" So do I," answered the man without a conscience. 
" The person who used to own it isn't likely to identify it." 
— San Francisco Wasp. 



Parasols in rich variety. — It's to be 
hoped Old Sol will be more lavish with 
his sunshine in the future. When you 
are not under an umbrella, you should 
be carrying a parasol. You find no- 
where a richer variety of styles or better 
values than right here. — Sibley, Lindsay 
<§• Curr Co., Rochester, N. Y. 

Summer parasols in pretty dark 
shades. — Pure silk coaching parasols, 
some of the most attractive conceits 
shown this season. Nothing more effect- 
ive for setting off a costume and to 
give that requisite brilliancy so essen- 
tial to seashore toilettes. In distinct- 
ive colors, all of the darker shades, to 
match the summer's prettiest dress 
fabrics. — Siegel-Cooper Co., New York. 

Parasols under price. — The urgent 
need-time for parasols is here. The 
" Fourth of July " is only a week away. 
If your sun protector is not yet bought, 
you're lucky enough, if your eye catches 
this word of parasol news. We bring 
out on the main aisle to-day a half- 
dozen superb groups, including the 
choicest parasols of the season; and 
every lot shows sharp price-cutting that 
will be gratifying to those who get here 
to share these servicable beauty-things 
at such small outlay. — Wanamakers, 
New York. 

A parasol panic. — Sibley, Lindsay $• 
Curr Co., Rochester, N. Y. 

Parasols for sunshiny days. — W. V. 
Snyder $ Co., Newark, N. J. 

Stunning novelty parasols. — Protec- 
tion from the sun's warm rays must be 
had, of course. We offer it and at a 
reasonable expense in the stunning dis- 
play we make of beautiful high class 
parasols. — Powers, Minneapolis, Minn. 

Parasols — sun umbrellas. — Parasols 
are the daintiest — every woman must 
have the right one as the climax of her 
summer dress. But sun umbrellas are 
most practical — perfect protection, rain 
or shine. — Abraham <$; Straus, Brook- 
lyn, N. Y. 

Handsome new parasols. — Our summer 
PARASOLS AN' 



parasols are here — and such beauty — 
such richness and elegance — they are a 
treat for the eye. By far the most 
beautiful line ever shown in Duluth. 
Don't fail to see them — they are sure 
to please you. Prices very low. — Frei- 
muth's, Duluth, Minn. 

Prettiest of parasols. — From the two 
hundred or more styles of pretty para- 
sols in this sunshade corner, something 
which particularly pleases your fancy 
should be found. And purse as well as 
fancy may be satisfied, for there's every 
sort of price as well as every sort of 
parasol. — Sibley, Lindsay $; Curr Co., 
Rochester, N. Y. 

The remainder of a large special pur- 
chase and about two hundred fresh 
samples, so many dainty, summery color 
effects that you are pretty sure to find 
the style you want, at a saving of close 
to half. — Strawbridge $ Clothier, Phila- 
delphia, Pa. 

All silk parasols. The newest color- 
ings in tucked, hemstitched, pongee and 
plain effects; also white and black, with 
plain colored and dresden borders, han- 
dles of natural wood, also enamel han- 
dles to match silk, $1.95, $2.50, $3.95, 
value $3.00 to $4.00.— Lord $ Taylor, 
New York, N. Y. 

A window display helps us tell this 
parasol story. — Sibley, Lindsay $ Curr 
Co., Rochester, N. Y. 

Here's a special Saturday sale of 
handsome new parasols, in which are all 
the daintiest and most bewitching sorts, 
as well as the plainer and more staid 
varieties — with prices interestingly low 
in every instance. — Bloomingdale Bros., 
New York. 

This season we have an exceptionally 
large line of nobby parasols. They com- 
prise the very swellest effects in nobby 
coachings or the graceful ruffled sun 
shades. A correct parasol is the fin- 
ishing touch to a summer toilet. We 
have them to harmonize with gowns of 
all kinds. — A. Livingston fy Sons, Bloom- 
ingdale, III. 
D UMBRELLAS 



868 



ADVERTISERS CYCLOPEDIA 



The cool weather has affected the sale 
of parasols to such a degree that the 
makers found themselves with a great 
overstock on hand. We have bought 
this lot at remarkable price concessions, 
and to-morrow they will be sold at 
hitherto unheard of little prices. — Abra- 
ham $ Straus, Brooklyn, N. Y. 

Take a peek at our parasols. The sun 
has again condescended to show a beam- 
ing face and instead of rain umbrellas 
it's sun umbrellas that are needed. You 
are bound to be interested in parasols — 
our parasols. There are the dainty, 
dressy ones, regular heart-breakers, and 
the sensible neat sun umbrellas, each 
and every one desirable in quality, and 
the price just as reasonable as it can 
be made. — Eastman Bros. $ Bancroft, 
Portland, Me. 

A sample line of the prettiest para- 
sols you ever saw. Samples — you know 
what that means. A leading manu- 
facturer of fancy parasols sold us his 
entire house line of samples. So they 
are clean and perfect. No two alike — 
you will be sure not to get one just like 
your neighbor. Do you like to be ex- 
clusive? The sample line consists of 
coaching, fancy chiffon and parasols in 
the pompadour effect, in white and 
colors. These samples will be sold here 
to-day at about one-half their real value. 
These prices will range from $1 to $10, 
and every parasol will be a big bargain. 
— Jones Dry Goods Co., Kansas City. 

Also a large display of street and 
carriage parasols of foreign and domes- 
tic manufacture, showing new and ex- 
clusive materials and handles. — Stern 
Bros., New York. 

Beach parasols. — A good substitute 
for shade trees if you wish to lie on the 
beach and enjoy the sun, yet at the 
same time be able to read and take a 
nap. — Hamburger's, Los Angeles, Cal. 

The parasols have been dwindling in 
quantity about as fast as they have 
dwindled in price. Now both are down 
to hard-pan — but though lots are small, 
they are attractively varied. — Wana- 
maker's, New York. 

Clearance reductions in sunshades. — 
Large numbers of customers — those who 
appreciate the real merit of these gen- 
uine bargain offerings — are availing 
themselves of the opportunities offered 
in these reduced prices. — Marshall Field 
<|- Co., Chicago, III. 

Parasols almost half-price. — With 
style assortment amply complete, the 
purchasing power of your money al- 
most doubled and the hope of sunshine 

PARASOLS AND 



ahead, every woman without a parasol 
should give heed to these reductions. — 
Sibley, Lindsay $ Curr Co. } Rochester. 

My lady's Derby day costume would 
be incomplete without a handsome para- 
sol, and likely enough she will be very 
glad of its protection, too. We set the 
designers to work months ago to pro- 
duce new and exclusive effects in sun- 
shades for the great out-door style show. 
— Mandel Brothers, Chicago, III. 

Sample line of Empress sun or rain 
parasols. A scant hundred in all; cov- 
ered with pure silk taffeta, levantine, 
peau de soie and pongee — plain and 
fancy; handles of agate, sterling silver 
capped and gun metal. — Macy's, New 
Y'ork. 

The parasols that fashion says you 
must carry are here in a large variety 
of styles and colors. If you want one to 
match a gown you can get it here — if 
we cannot please you in our ready made 
stock we will make you one to order. — 
Regal Umbrella Store, York, Pa. 

The warm summer days bring about 
the necessity of owning a sun shade 
of some sort. Over in sunny Africa, it 
appears that bamboo trees are used for 
that purpose — you see the maidens don't 
have to do moving around, so a sta- 
tionary bamboo tree does the work. 
Now, here in torrid Youngstown, the 
ladies haven't any bamboo trees for sun 
protection and if they had, they couldn't 
use them because everybody here is on 
the go. Right here is where we come in. 
— Strouss <§• Hirshb erg's, Youngstown, O. 

On an aisle counter to-day are group- 
ed a lot of parasols at the uniform 
price of $1 each; regularly worth from 
$1.50 to $2.75. A mixed lot— can't de- 
scribe in detail, because too few of a 
kind. — Gimbel Bros., Philadelphia, Pa. 

In this sandwich sort of weather, one 
can hardly tell whether a parasol or 
umbrella is necessary. When in doubt, 
have both — it's an easy matter, while 
these fine groups at reduced prices last. 
— Wanamaker's, New York, N. Y. 

Nearly all colors — no lack of color- 
effects and styles. A mixed lot — can't 
describe in detail because too few of a 
kind. But one is pretty sure to find a 
match for most any costume, or else a 
parasol that will "go well" with any. — 
Gimbel Bros., Philadelphia, Pa. 

If you haven't bought your summer 
parasol yet, you're in great luck to have 
this splendid chance. Everybody is buy- 
ing parasols this year. There have been 
seasons when fashion ignored them. 
Now she demands them. — Wanamaker y 
New York, N. Y. 
UMBRELLAS 



OF SELLING PHRASES 



869 



There's no gainsaying the touch of 
smartness that a parasol lends to a 
pretty frock, and this running about in , 
summer sun without a hat, though it is 
delightfully cool, isn't the best thing 
for unprotected complexions. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

Some people are complaining of dull- 
ness, but we certainly cannot complain 
of it in the parasol or umbrella line. 
They seem to be running a race to see 
which sells the faster — perhaps it's the 
little prices as well as the extremely at- 
tractive styles we show this year. — Abra- 
ham fy Straus, Brooklyn, N. Y. 

Something so delightful about these 
summer parasols. They remind one of 
Muskoka and summer-time romances. 
Certainly it is a cold plunge into actual 
fact when we say they are reduced to 
clear out at 89 cents. True, however, 
alack-a-day — 85 of them. — The Robert 
JSimpson Co., Toronto, Ont. 

Out come the fresh, new parasols. — 
New absolutely — we did not carry over 
a single parasol from last season. And 
wonderfully dainty they are — made es- 
pecially for us, so that all of them 
show some special and generally exclu- 
sive prettiness. — Frederick Loeser $ 
Co., Brooklyn, N. Y. 

We've put down prices on Parasols 
and Umbrellas which makes it much 
less costly for you to put up one or the 
other, according to the weather. Several 
groups of attractive parasols, in this 
season's styles, from our own stock, have 
been sharply reduced; and two advan- 
tageous offerings of umbrellas also com- 
mand interest. — Wanamaker, New York. 

And this is but one instance of the 
sharp price-cuts which will be found 
throughout our entire stock of parasols 
now. Season's getting late for us, so 
we must hurry the stragglers out. — 
Wanamaker, New York. 

A parasol sale for to-morrow, the best 
of years. Perhaps at no previous time 
in this store's day has there been such a 
parasol sale here, not only here, but 
elsewhere hereabouts. We never remem- 
ber of such a one. These sun shades 
are spick and span, every one of them. 
They're in the newest of shapes, colors 
and materials. Plain covers, novelty 
covers, all linen covers and duck covers. 
Plain silks and plain silks with deep 
Persian borders; well, there's all sorts 
that are right sorts. Handles made to 
match the colors of the covers, or nov- 
elty bamboo handles; but come for par- 
asols to-morrow, and you will meet with 
the surprise of your lifetime, we think. 
— 8. P. Dunham $ Co., Trenton, N. J. 

PARASOLS AN 



Hunter's green parasols are extremely 
hard to get. The makers have more or- 
ders for them than they can possibly fill 
before the season reaches its close. One 
that is an Abraham & Straus special is 
of plain taffeta without any ornamenta- 
tion whatever except the ruff of the silk 
upon the natural wood handle and the 
tips upon the ribs. Its price is $3.98 
and it is here at the time when it is 
most wanted and when it is best liked, 
and every woman of fashion "wants 
what she wants when she wants it"— 
especially is this true of summer goods 
and styles. — Abraham $ Straus, Brook- 
lyn, N. Y. 

Now, better values than ever in para- 
sols. While our offerings in parasols 
during the last two weeks have been noth- 
ing, if not exceptional — resulting in the 
largest selling of parasols this store 
has ever experienced — the near approach 
of stock-taking makes it incumbent 
that for the next few days we give even 
better values. These extensive pur- 
chases must be cleared before inventory 
day comes around. — The T. Eaton Co., 
Ltd., Winnipeg, Can. 

Another splendid opportunity is here 
offered for those who did not supply 
their needs earlier in the season. We 
have 25 high grade parasols left and 
have decided to close them out to-mor- 
row at a ridiculously low price. You 
will find both silk and linen parasols in 
this lot, some are plain, some hand em- 
broidered, some with plaid border, 
others with scalloped edges. Your 
choice of the assortment while they last. 
— The Crescent, Spokane, Wash. 

A rain or shine umbrella is the thing 
for an all-day jaunt. It looks smart if 
the sun is out and proves very useful if 
a pour comes down. At the commence- 
ment of the outing trip season we are 
always specially ready to meet the de- 
mands for these useful, good looking 
umbrella companions. All of taffeta 
silk in black, brown, navy, garnet — some 
in other colors, and prices, $1.98, $2.98, 
$3.98 and up.— F. Loeser $ Co., Brook- 
lyn, N. Y. 

Sunshades in exquisite styles. New 
sunshades in an almost bewildering as- 
sortment of pretty colorings. The ef- 
fects obtained by the perfection of 
beauty in the new shadings are extreme- 
ly elegant. They are exquisitely blended 
in the most tasteful styles — simple but 
artistic — unequaled beauty. The color- 
ings, too, are decided — the contrasts 
emphatic — perfect taste in absolutely 
correct style. — Hudson's Bay Co., Win* 
nipeg, Can. 
D UMBRELLAS 



870 



ADVERTISERS CYCLOPEDIA 



PERFUMES 



Rare Perfumes and Toilet Prepara- 
tions. — The delicate fragrance of our 
fine Perfumes is due to exactness in the 
compounding — the following odors have 
established themselves each in a class by 
itself. The values are exceptional. — 
Marshall Field $ Co., Chicago, III. 

Perfumes of Worth. — A good per- 
fume is not necessarily an odor that may 
please when smelled from the original 
bottle. It must be one in which the ele- 
ments are so blended that the odor will 
maintain all its fresh and original quali- 
ties when in use. Such odors are not 
easy to find. We have to exercise care 
in choosing them, and we think this care 
has provided an assortment of odors 
which you go far to match. — /. Q. 
Jamieson, Charlottetown, P. E. I. 

"Esprit de Louvre" perfume — a 
charming new French perfume never be- 
fore offered in this country. It is dis- 
tilled from choice flowers and is not un- 
like cologne, but of much greater 
strength. Put up in 4-ounce sprinkler 
top bottles to sell for $1. Introductory 
price, 79 cents. — Macy's, New York. 

Perfume is a luxury, and when you 
buy a luxury you want your money's 
worth. If you buy a perfume that is 
weak and doesn't exude the essence of 
the real flower, you are making a poor 
bargain. An exquisite perfume doesn't 
cost but a little more than these cheap 
productions, and the added satisfaction 
is tenfold. Cirkler has the largest and 
best line of perfumes in the city. — 
Chas. H. Cirkler, Minneapolis, Minn. 

Perfume. This exquisite perfume 
brings the delightful fragrance of the 
orange groves all the way across the 
continent. This perfume is made of 
real orange-blossoms, and is exquisitely 
dainty and lasting in its qualities. — 
Wanamaker, New York. 

Perfumes. We have your favorite 
perfume. We make this statement be- 
cause we have practically every choice 
perfume that is used in this part of 
the country. We take pride in the lines 
we handle, and the way we handle them. 
Prices as low as the quality will allow. 
We should like to have you make our 
store your regular shopping place for 
perfumes— E. O. Fowler, Druggist, 
Montgomery, Ala. 

The perfume that delights. In spite 



of the fact that we carry a splendid 
stock of perfumes — both foreign and 
domestic makes — our Green Carnation 
seems to possess qualities that make it 
the most popular of all. Its odor is 
true to nature, pleasing to everybody,, 
and is both delicate and lasting. We 
bought a quantity of it, and although 
it is equal to any imported Green Car- 
nation we're going to make a special of 
it at only 50c. an ounce. — Kingston, 
Denis on, Texas. 

Choice perfumes. We have a large 
stock of all the best, and most popular 
odors of the leading French, English 
and American perfumers. These are 
the delicate, lasting perfumes such as 
people of good taste and breeding de- 
sire. We have perfumes of all prices, 
either in bulk, to sell by the ounce, or in 
artistic bottles and cases. If you wish 
cheap, inferior perfumes, you must get 
them at some other store ; but ' if you 
would have the choicest and most popu- 
lar odors, get them at The Modem 
Pharmacy, Binghamton, N. Y. 

Taste in perfumes inevitably proves a 
woman to be refined and of good breed- 
ing, or to be just the opposite. Good 
taste demands a delightful but delicate 
and dainty perfume, pervading but 
subtle, attracting but elusive. A faint 
fragrance that bewitches the senses, but 
does not glut and nauseate them. Our 
new perfume is exquisite, refined and 
in perfect taste. — Geo. S. Layerer, Bay 
City, Mich. 

New perfumes that delight. No store 
in the city carries such a complete stock 
of perfumes as the Owl drug store, in 
both foreign and domestic perfumes we 
believe we excel. In our large stock 
you will find many new and delicate 
odors. In selecting perfumes be sure 
and try this store. All prices. — Owl 
Drug Store, San Bernardino, Cal. 

Dainty perfumes for dainty women., 
The most exacting person can be suited 
from our immense stock of choice per- 
fumes. We have the very kind you 
most prefer. It necessitates our carry- 
ing a very large stock to be able to 
please all buyers, but we seldom see a 
customer walk out with anything but 
their favorite perfume. Come down 
and test us.— People's Pharmacy, Deni- 
son, Tex. 



PERFUMES 



OF SELLING PHRASES 



871 



PETTICOATS 



There is no in-between profit on most 
of these silk petticoats. We look after 
the making ourselves — that's why we can 
give you heavy quality silk petticoats at 
$4.95 instead of $8.00. And they are 
made well, too. Some have the fluffy 
accordion-pleated flounce, while others 
have the graceful, flaring sectional 
flounce. This $4.95 petticoat comes in 
colors as well as the good old standby — 
black. — Snellenburg, Philadelphia, Pa. 

Washable petticoats. They are made 
of percales, ginghams and seersuckers, 
and are in pretty patterns in stripes 
and checks as well as plain colors. Light 
and comfortable. They are extra well 
made, have deep flounces made pretty 
with ruffles and tucks. Every woman 
should have one or two of them to slip 
on at times when the better petticoat 
should be saved — they cost so little and 
can be laundered as often as you wish. — 
The J. L. Hudson Co., Cleveland, Ohio. 

The well-groomed, careful woman 
dresser of to-day is a most particular 
and fastidious underwear buyer. This 
is one of the main reasons of the Verge 
unprecedented growth. Verge under- 
wear is made for the most particular 
woman. Our petticoats are all made by 
skirt specialists. They fit exactly 
around the waist and hips. The " hang " 
is also correct. Verge skirts don't hitch 
up on one side and drag the ground on 
the other, but hang perfectly all around. 
— Verge's, Great Falls, Mont. 

A petticoat sale which will prove of 
interest to those economically inclined. 
Most remarkable value ever offered in 
guaranteed black silk chiffon taffeta 
petticoats, with 18-inch silk flounce and 
silk dust ruffle; flounce has tailor-stitch- 
ed bands, which causes the skirt to hang 
more gracefully and gives the top skirt 
a better fit. These black silk petticoats 
were bought to sell at $6.50, but being 
overstocked we reduce them for Wed- 
nesday and Thursday only, at $5.00. — 
Simons, Atlanta, Ga. 

Silk petticoats, new stripes and plaids. 
Aside from offering the best possible 
varieties of carefully chosen styles— our 
plans to interest holiday purchasers 
have centered in offering a number of 
very remarkable values — three of which 
are mentioned. — Marshall Field $ Co., 
Chicago, III. 



This silk petticoat will be placed on 
sale Wednesday for the first time. Spe- 
cially made in our factory — a pattern 
that will please every woman. We know 
what you are looking for in petticoat 
goodness, and we know that you will 
find this skirt all that you desire at a 
material reduction in price. — The T. 
Eaton Co., Toronto, Can. 

A great purchase of guaranteed taf- 
feta silk petticoats, to be sold at aston- 
ishing prices. Here is the best story 
that has come from our second floor in 
many a day. Silks have jumped in cost 
like everything else, and everyone own- 
ing quantities of the filmy stuff is hold- 
ing on for the higher price, making it 
increasingly difficult for manufacturers 
to secure material and making the trans- 
action we have just completed all the 
more extraordinary. Think of it ! 
Here are something over seven hundred 
fine silk petticoats made of taffeta of 
the handsomest kinds, each one with the 
maker's guarantee sewed in, insuring you 
a new skirt if the one you buy should 
split or crack within three months — all 
made in the most perfect of this sea- 
son's styles in a variety of colors and 
designs larger than is usually found in 
the stocks of the bigger stores — and all 
bought at a price that makes it possible 
for us to sell them to you for little more 
than half what you would have to pay 
ordinarily. So good is the bargain we 
made that a big metropolitan buyer beg- 
ged the maker for a share of the petti- 
coats so that he could make a noise, but 
we held fast to our fortunate find like 
a prospector who has found a nugget of 
gold. — Hahne § Co., Newark, N. J. 

The petticoat can make or unmake the 
gown, unless it fits properly. No tailor 
or dressmaker can give you the fit you 
desire. The adjustable waist on the 
" Elite " insures the best imaginable fit. 
The daintiness of finish of the "Elite" 
gives a feeling of " smartness " even 
when ycur gown is old. 

The fashionable figure, like a good 
complexion, can best be made from the 
inside. Don't depend for the style of 
your clothes upon the outer layer, as 
" Elite " petticoats lay the first founda- 
tion. You will be delighted with the 
glovelike fit at the waist and hips of the 
"Elite" and the beautiful flare at the 
bottom. — Verges, Great Falls, Mont, 



PETTICOATS 



872 



ADVERTISERS CYCLOPEDIA 



PHOTOGRAPHY 



"Do you think Marie's latest photograph does her jus- 
tice?" 

"Yes; but it's a case of justice tempered with mercy." — 
Indianapolis Sun. 



Babies ! Soon they will be big boys 
and girls, and their baby faces will be 
only a memory. Bring the babies and 
we'll catch their smiles.— Moore, Sim- 
coe, Ont. 

Our photographs have life to them. 
They are almost speaking likenesses, yet 
have all the softness and richness of a 
painting. Our cameras are not manipu- 
lated by mere mechanical photographers, 
but by artists who can give tone and 
light and beauty to the reproduction.— 
A. L. Merrill, Woonsocket, R. I. 

Special for the Children.— Bring the 
little ones during the morning hours — 
any time before noon — and have them sit 
for a photograph. We'll designate the 
morning hours as children's hours and 
give you this inducement: $3.50 and 
$4.00 Cabinets, $3.00 per dozen. Parents 
will kindly remember this, bring the lit- 
tle ones during the morning and get the 
benefit of the reduced price. — Kott- 
man's Studio, Altoona, Pa. 

How About Your Photograph ? — 
Naturally at this season people are look- 
ing well. Many are taking advantage of 
these conditions — and it is a pleasure for 
the photographer that he is now able to 
put forth his best effort. Do not delay 
until the very hot weather— but call at 
your earliest convenience, and select the 
style you wish. — Davis Gallery, Rich- 
mond, Va. 

Rogers the Baby Catcher is now catch- 
ing baby pictures at the Cobb Studio. — 
T. V. Rogers, Binghamton, N. Y. 

Children Look Their Sweetest in pho- 
tographs that are produced under the 
experienced and artistic handling of ihis 
studio. We have earned a reputation 
second to none in the United States in 
the making of baby pictures and fam- 
ily groups. — The Smith-Curry Studio, 
Rochester, N. Y. 

Have the baby photographed. We'd 
like to take the picture of the baby. 
Sittings till you are pleased. — Siegel, 
Cooper S[ Co., Chicago, III. 

It's curious that so few photograph- 

PHOTOG 



ers bring out all the good points in a 
subject. A little study of each indi- 
vidual soon shows us whether a profile 
or full face picture would be best. This 
ascertained, we pose the subject so that 
all good points are enhanced and others 
modified. — Tooke's Studio, Westfleld. 

Individuality is the key note to a per- 
fect portrait. Bringing out the real 
personality, the fine points in character, 
the little traits that make us what we 
are. Toned down by the natural spirit 
of an artist into perfect accord. Not 
a thing of paper and pasteboard with 
a ready-made look. If you want a 
photo of your real self,- of what your 
friends see to love and admire, call on 
Barnett, leading photographer. — Bar- 
nett, Crowley, La. 

Pictures of babies especially require 
patience and knowledge of the art of 
photography in detail on the part of 
the man who does the picture making. 

I've been "catching" babies in their 
cutest poses for years and some of the 
best baby photos in the country are 
products of my studio. I take old folks 
and medium grown-ups too. — Rogers, 
Binghamton, N. Y. 

The know how of artistic photogra- 
phy! Just enough light here — not too 
much there, putting the shadows where 
they will bring out the proper lines, pos- 
ing the subject, so that character and 
personality will stand out prominently 
— years of experience and study have 
enabled us to do this — and that is re- 
sponsible for the superior quality of our 
work. — The Babbitt Studio, Washington. 

Have you had baby's photo taken? 
It's an art to take baby's photograph as 
it should be taken. To catch his roguish 
little smile, his pretty little dimple. 
Such photographs become prized re- 
membrances of babyhood's days in years 
to come. Our photographer has had 
over twenty years' experience in photo- 
graphing children. Children always look 
their best when he takes them. No 
troublesome posings. Snap them in a 
second. — T. Eaton Co., Winnipeg, Can. 
RAPHY 



OF SELLING PHRASES 



873 



PHRASES 



A bargain harvest. — Badger's, Balti- 
more, Md. 

Another bargain budget.—^ dams Dry 
Goods Co., New York. 

Big dump sale. — S. Heyman's, New- 
ark, N. J. 

Saving opportunities extraordinary. — 
A. M. Bothchild $ Co., Chicago, III. 

Bargains that defy all competition. — 
McWhirr's Emporium, Fall River. 

The bargain sparks fly thick and fast. 
— Austin Brothers, West-field, Mass. 

The selling of midsummer merchan- 
dise is quickening the already rapid 
strides of this busy store. — Jones Dry 
Goods Co., Kansas City, Mo. 

Bargain gems. — The Anderson Co., 
Bufalo, N. Y. 

Enticing values. — Adams D. G. Co., 
New York. 

Huge values. — L. S. Plaut $ Co., 
Newark, N. J. 

Mountains of bargains. — The Globe, 
St. Louis, Mo. 

Unmatchable bargains. — The Hub, 
Kansas City, Mo. 

Cozy items. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

More Monday messages. — Goodf el- 
low's, Minneapolis, Minn. 

Business boomers. — The Metropolitan 
Dry Goods Co., Saginaw, Mich. 

An excellent barometer of the econ- 
omic conditions prevalent in the com- 
munity is the dress goods department of 
this establishment. — M. Kelvey's, 
Young stown, Ohio. 

Happy Chance for frugal folks. — 
Campbell's, Pittsburg, Pa. 

The mightiest sale of a decade. — The 
Fair, Baker City, Ore. 

A conventicle of convention bargains. 
— W. B. Bennett Co., Omaha, Neb. 

A blending of elegance and economy. 
— The Broadway Dry Goods Co., Los 
Angeles, Cal. 

The store will be bristling with bar- 
gains. — The Gamble Desmond Co., New 
Haven, Conn. 

A bevy of bargains. — Goodf ellow's t 
Minneapolis, Minn. 

Sizzling hot bargains. — Cohn's, Salt 
Lake City, Utah. 



It is practical economy to buy at 
Saunders', Victoria, B. C. 

Odd pickings from the countless bar- 
gains. — W. B. Penn, Bowerston, O. 

A few Saturday hot shots. — Boyce 
Dry Goods Co., Kansas City, Mo. 

Every item a fighting argument for 
Hale's. — Hale's, Los Angeles, Cal. 

There's a steady roll of bargains here. 
— The People's Store, Taylorville, III. 

A veritable harvest of bargains. — 
Household Credit and Auction Co., 
Pittsburg, Pa. 

More stalwart evidence of the dollar's 
buying power. — The Boston Store, Mil- 
waukee, Wis. 

The Power of Your Money Never 
Commanded so Much as Here. — Golden- 
berg's, Washington, D. C. 

Quantities are enormously reduced, 
but values are as great as ever. — The 
Bobert Simpson Co., Toronto, Ont. 

Ransacking sale. — Imperial Dept. 
Store, Altoona, Pa. 

A bulletin of store doings. — Kauf- 
man's, Pittsburg, Pa. 

Astounding bargains in every section. 
— Bergner's, Peoria, III. 

Sale interest is at fever heat here. — 
Goldenberg's, Washington, D. C. 

Another aggregation of choice bar- 
gains. — /. N. Adam <§• Co., Bufalo. 

The Paramount under price sale. — 
Stickley-Brandt Co., Binghamton, N. Y. 

The most unmerciful slaughter sale. — 
Garbode, Eibaud $ Co., Galveston, Tex. 

Thirty flashes from Boston's bargain 
center. — Houghton $ Dutton, Boston. 

A Monday marshaling of forceful 
facts. — Frederick Loeser $ Co., Brook- 
lyn, N. Y. 

Fresh ammunition from the many sales 
at our store. — Wanamaker's, Philadel- 
phia, Pa. 

Our message points the way to econ- 
omy and satisfaction. — Cobb, Bates $ 
Yerxa, Taunton, Mass. 

An assemblage of amazing after-in- 
ventory economizing opportunities. — ■ 
Siegel Cooper Co., Chicago, III. 

Bargains galore. — Ben Spears, Mem- 
phis, Tenn. 



PHRASES 



874 



ADVERTISERS CYCLOPEDIA 



Plumpest values. — Schipper $ Block, 
Peoria, III. 

Peerless offerings. — The Leader, Min- 
neapolis, Minn. 

A keep-busy sale. — W. C. Loftus $; 
Co., New York. 

An aggressively conducted price re- 
duction sale. — Kaufman's, Pittsburg. 

Never such a focus of opportunities. 
— W. V. Snyder $ Co., Newark, N. J. 

Echoes from the February sale. — 
Broaclway Department Store, Los An- 
?s, Cat. 



Bargains that require no talk to 
recommend them. — The Furst Co., Jer- 
sey City, N. J. 

Our stock bristles with variety. — A. 
D. Baughman, Charlotte, Mich. 

When you trade here you get what 
you believe you are getting. — Frederick 
Buscombe $ Co., Vancouver, B. C. 

It pays to trade at Day's, Peoria, III. 

Bargains with a great big B. — Boone's, 
Fall River, Mass. 

Third week of Donnelly's clear-away 
sale that has set the town a-talking. — 
Donnelly's, Trenton, N. J. 

Bargains scattered broadcast. — Berg- 
ner's, Peoria, III. 

Trade-inspiring chances. — Boston 
Store, Milwaukee, Wis. 

Topsy turvy sale. — B'way Department 
Store, Los Angeles, Cat. 

An aggregation of values. — Columbus 
T>. G. Co., Columbus, O. 

Ridiculous November values. — Stone, 
Fisher $ Lane, Tacoma, Wash. 

Fascinations for fertile Friday. — A. 
D. Matthews' Sons, Brooklyn, N. Y. 

A good, big departmentful of sturdy 
values. — Chas. H. Baer, York, Pa. 

This quit business sale is the cynosure 
of all eyes. — Fisher, Topeka, Kan. 

Here's a chapter of true economy. — 
Hudson's Bay Stores, Vancouver, B. C. 

A sale that will prove an irresistible 
trade magnet. — Hunter's, Memphis. 

Some rattling good remnant values. — 
S. Kahn, Sons $ Co., Washington, D. C. 

November sales rich in economy op- 
portunities. — Whitehouse, D. G. Co., 
Spokane, Wash. 

Farlinger's for quality. — A. W. Far- 
linger, Atlanta, Ga. 

If it comes from Gately's it's good. — 
Gately's, Bloomington, III. 

Jaunty, picturesque creations. — Man- 
del Bros., Chicago, III. 



Something doing at Small's. — Small, 
the Big Shoeman, Troy, N. Y. 

There can only be one best store. — 
Perlmutter's, Jersey City, N. J. 

Where your money buys most. — Happ 
<Jf Marks, South Bend, Ind. 

Undoubtedly the house to trade at. — 
Barnard, Sumner $• Putnam Co., Wor- 
cester, Mass. 

All trolley car lines give transfers to 
Springfield Ave. — S. Heyman's, New- 
ark, N. J. 

We do not try to sell you something 
else. — B. S. Cooban §• Co., druggists, 
Chicago, III. 

What we advertise we sell; what we 
sell advertises us. — The Bee Hive, Char- 
lotte, N. C. 

If you bought it at the Unique, it's 
right up to date. — The Unique Cloak 
and Suit House, Los Angeles, Cal. 

"Always the best of everything for 
the least money." That's our store 
motto.— and lived up to. — S. Kann, Son* 
$ Co., Washington, D. .C. 

" I undersell." — J. W. Jennings, Wash- 
ington, D. C. 

"Sellers of good clothes. — Sis son fy 
Sew ell, Milwaukee, Wis. 

"Sommers sells it for less." — D. Som- 
mers <$; Co., Indianapolis, Ind. 

"If they're Rich's shoes they're prop- 
er." — B. Rich's Sons, Washington, D. C, 

"If you want the best get it at 
Jacobs's." — Jacobs's Pharmacy, Mont- 
gomery, Ala. 

" Always ahead of the line — right up 
to this evening." — Grove Department 
Store, Morris, Minn. 

An epidemic of enthusiasm. — Boston 
Store, Milwaukee, Wis. 

This store's policy is to satisfy. — The 
Palace Clothing Co., Kansas City, Mo. 

You need not buy because you look, or 
keep because you buy. — A. J. Kelley 
Company, New York. 

Customers receive the same treatment 
from our hands that we demand of the 
makers. — Daniel Bros., Atlanta, Ga. 

Please give the delivery department a 
chance — this is hot weather to hurry 
horses. — A. D. Matthews' Sons, Brook- 
lyn, N. Y. 

We clothe the feet complete. — Dals- 
heimer, Baltimore, Md. 

"Not on display but on sale." — Jonas 
$• Geldner, San Bernardino, Cal. 

Counter-crowding values. — The Gold" 
enberg Store, Washington, D. C. 



PHRASES 



OF SELLING PHRASES 



875 



Lookers become buyers at our open- 
ing. — Cheny &; Co., New Bedford. 

Quantities limited (don't want all our 
"eggs in one basket"). — Evans, Mun- 
zer, Pickering &; Co., Minneapolis, Minn. 

The path of satisfaction leads to our 
doors. 

Nothing but the best satisfies some; 
nothing but giving satisfaction satisfies 
us. 

The best known, best grown, and best 
roasted coffee. 

Genuine goods, not substitutes or 
imitations. — — 

It is our ability to purchase that 
makes good purchasing here. 

Not to know our store is a misfortune. 

The wise man not only knows a bar- 
gain, but he gets it here. 

We work to eliminate faults and 
fault-finding. 

We lose money on many sales to make 
our selling satisfactory. — ■ — 

Watching for what is new and good 
is a part of our business. 

Things rarely called for we buy to 
complete our stock. 

Remnants and left-overs go without 
reference to price. 

We sell the goods, but not the buyers 
of them. 

We are glad to be told. 

— Selected N. Y. Stores. 

A stray straw just to show how the 
bargain winds are blowing in this store. 
— Matthews Bros., Waco, Texas. 

"If you get it here, it's the best." — 
Guernsey $ Murray, Kansas City, Mo. 

" Better store keeping brings better 
results." — 8. P. Dunham &; Co., Trenton. 

"If it comes from D. Sommers & Co. 
it will wear." — D. Sommers $• Co., In- 
dianapolis, Ind. 

" Distinction in dress," and again 
" Distinction in dress." — Edward Lang 
8f; Co., Memphis, Tenn. 

" Take it for granted we have what 
you want as you want it." — Novi-Modi 
Costume Co., Montreal, Can. 

Quality benefits. — Fred'k Loeser 8; Co., 
Brooklyn, N. Y. 

Some of the top notchers. — McKel- 
vey's, Youngstown, O. 

Every item cut to the quick. — Keer's, 
Minneapolis, Minn. 

Extraordinary little askings. — Boston 
Store, Milwaukee, Wis. 

Autumn merchandise delights. — Bern- 
heimer's, Kansas City, Mo. 

A host of incomparable values. — 
Stump $• Lyford, Washington, D. C. 



Many bargains to be plucked. — The 
Broadway Dept. Store, Los Angeles. 

A charming assembly of feminine fash- 
ions. — Solomon $ Reuben, Pittsburg. 

The Emporium bargain list offers un- 
usual saving possibilities. — The Empo- 
rium, Spokane, Wash. 

Sunbeam chances which you really 
can't allow to pass unheeded. — Simpson, 
Ontario, Can. 

Cold weather needfuls priced on an 
economy basis. — The Fair, Muncie, Ind. 

Sweep sale. — Like a tornado, sweeps 
everything in its path. While a tornado 
knows no fear, shows no mercy, we are 
human and shall strive at all times to 
better the condition of mankind. — Stone, 
Fisher $ Lane, Tacoma } Wash. 

Friday feminine financiers can save 
on these items. — The Gold Mine, Colum- 
bus, O. 

Crowd accumulators. — Campbell's, 

Pittsburg, Pa. 

A host of mighty values. — Perlmut- 
tefs, Jersey City, N. J. 

Sweeping mark-downs. — Gold Mine 
Stores, Columbus, Ohio. 

A veritable feast of bargains. — A. M. 
Rothschild, Chicago, III. 

A busy whirl of bargains. — The Globe 
Warehouse, Scranton, Pa. 

Another banner bargain budget. — 
Adams D. G. Co., New York. 

Special Saturday snaps that are bona- 
fide. — Hudson's Bay Stores, Vancouver. 

Every item a bargain. Every bargain 
is genuine. — I. N. Martin D. G. Co., Pe- 
oria, III. 

Opportunities for economy never so 
plentiful or pronounced. — Boston Store, 
Milwaukee, Wis. 

If we show it it's right. — Perlmutter's, 
Jersey City, N. J. 

When we advertise bargains we sell 
bargains. — Chas. S. Kingsberry <$• Co., 
Atlanta, Ga. 

We do always as we advertise. Our 
methods are strictly business. — H. C. 
Wendland <$• Co., Bay City, Mich. 

If it comes from Nevius Bros, it'll be 
all right always — money back if not so. — 
Nevius Bros. Co., Trenton, N. J. 

June-beating specials. — Saks &; Co., 
Washington, D. C. 

A feast for bargain seekers.— The Fa- 
mous, Atlanta, Ga. 

A focus of timely merchandise advan- 
tages. — Frederick Loeser $ Co., Brook- 
lyn, N. Y. 



PHRASES 



876 



ADVERTISERS CYCLOPEDIA 



The most and best for your money. — 
Whitehouse Dry Goods Co., Spokane. 

The climax-capping of modern-day 
buying is depicted in this sale. — S. Kann 
Sons $ Co., Baltimore, Md. 

Travelers' helps. — All the handy things 
you need to make your trip a pleasure. 
- — Wanamaker's, Philadelphia. 

The red hot bargain coals will be 
grabbed from the seething mass with 
gold and silver tongs. — Barker's, Los 
Angeles, Cal. 

Every pocketbook will welcome this 
news ! — Heavenrich Bros. fy Co., Saginaw. 

Here you find what you want in such 
variety as assures perfect conformity to 
your individual taste. — Bosenbaun Co., 
Pittsburg, Pa. 

Comforting news for these warm days. 
As the thermometer goes up our prices 
come down. — Goldberg Bros, Detroit. 

A dollar or two will do. — Spear $ Co., 
Pittsburg, Pa. 

Get it at Evans's. — Evans, Druggist, 
Philadelphia, Pa. 

If you get it at Aaron's, you get it 
good. — W. S. Aaron, Altoona, Pa. 

Tempting values. — The Fair, Muncie. 

Some hot bargains — Goldstein's, 
Youngstown, O. 

Hot weather necessities. — Gray $ Dud- 
ley Hardware Co., Nashville, Tenn. 

Banner bargain sale. — T. G. Webber, 
Salt Lake City, Utah. 

Brisk looking for bargains. — Hochs- 
child, Kohn $ Co., Baltimore, Md. 

A few pointers bargainward. — Crosby 
Bros., Topeka, Kan. 

A slaughter of the innocents. — The 
Fashion, Bangor, Me. 

A feast of bargains. — Griffins, Al- 
toona. 

A big barricade of bargains. — A. D. 
Matthew's Sons, Brooklyn, N. Y. 

Stylish nobby Summer clothing popu- 
larly priced. — Hamburger's, Los Angeles. 

A sterling sensational sale of new 
seasonable suits, in which quality and 
durability predominate. — The Surprise 
Store, Pittsburg, Pa. 

We do what we advertise to do. — 
George H. Alf, Burlington, la. 

We always have what we advertise. — 
The W. J. Woods Co., Worcester, Mass. 

When Anderson says so it means some- 
thing. — W. A. Anderson $• Co., Gales- 
burg, III. 

Now's the time to make by spending. 
—Wolf Greisheim $• Son, Bloomington. 



Sundry news-notes that you will doubt- 
less find interesting, for a busy day's 
selling. — The Wanamaker Store, New 
York. 

A dozen seed thoughts. — Campbell's, 
Pittsburg, Pa. 

Watch, wait, wonder. A new ad. very 
soon. — /. B. Bradley Co., Reno, Nev. 

Ribbon splurge. 

Good ribbon news. 

Great waist carnival. 

Trade winning values. 

Another rousing sale. 

Final skirt reductions. 

Toilet articles in uproar. 

A grand hoisery bargain. 

Phenomenal suit offerings. 

Grand values in millinery. 

Gloves at give-away prices. 

Spring's finest coats reduced. 

Notice our many " specials." 

More odd lines in wall paper. 

Visions of summer loveliness. 

Marvelous underwear bargains. 

Come early for these curtains. 

Prices in wool take a tumble. 

Rare values in skirts and coats. 

Never such values in furniture. 

An opportune sale in Cluny lace. 

Savings on household necessities. 

Unusual values in the linen room. 

Rich cut glass for June weddings. 

Dress goods and silks slaughtered. 

Delightful glove bargains Tuesday. 

Profits shaved to the quick in staples. 

Prices talk here Monday and Tuesday. 

Pretty undermuslins at special prices. 

Fashion leaders for women's wearables. 

Note these exceptional furniture values. 

Great sale of women's and girls' ap- 
parel. 

Come and see these exquisite white 
goods. 

Fruitful, fleeting Friday only bargains. 

Bargain snaps in the juvenile section. 

The housef urnishing sale you've waited 
for. 

Here's a whirlwind value in bleached 
cotton. 

An early morning rally to the boot 
section. 

Unmatchable apparel values for every- 
body. 

Magnificent array of special silk bar- 
gains. 

Sacrifice sale of carpets, rugs and lino- 
leums. 

The finest bargain of the season in 
white waists. 

Children's dresses in handsome style 
variety. 

Ribbons will take wings to themselves 
to-day. 

Extra special bargains in men's fur 
felt fedoras. 



PHRASES 



OF SELLING PHRASES 



877 



These prices actually shout their 
economy. 

Sweeping reductions on all ladies' 
outer garments. 

The garment department should be 
visited this week. 

Prices are down, way down, on these 
dress goods. 

All at prices really less than the ma- 
terial would cost you. 

Continuing to-morrow, the greatest 
coat sale of the year. 

Fresh lines of wanted merchandise 
strongly featured. 

Bargain interests center here Satur- 
day, shoppers well know. 

Extra values throughout the house dur- 
ing May white sale. 

Embroidered shirt waists will be "all 
the go," this season. 

Refrigerators. House furnishings in a 
notable underprice sale. 

A silk bargain that will make things 
lively at the silk counter. 

These underselling values should tempt 
you to buy your apparel here. 

Monday specials of great interest to 
those not adverse to splendid saving. 

To-morrow, a May-day carnival of ir- 
resistible values in all departments. 

Profitable because the bargains offered 
are greater than ever offered before. 

Why not make this stationery offer for 
to-day spell O-p-p-o-r-t-u-n-i-t-y for 
you? 

Head and shoulders above anything of 
its kind is our Friday special hour sale. 

Warm weather bargains: Cool, com- 
fortable dressing sacques, also at parts 
of prices. 

A suit to suit. 

Hoisery inducements. 

Clothing prices cut deep. 

Splendid summer specials. 

Notions and drug sundries. 

Unexcelled clothing for men. 

Boys' oxfords at lower prices. 

Our greatest July ribbon sale. 

Noteworthy bargain offerings. 

Other superior summer values. 

Final clean-sweep of millinery. 

Big savings for prompt buyers. 

Shoe savings of unusual interest. 

A price magnet in men's clothing. 

All milliners flowers at half price. 

Summer shirtwaists to race away. 

A price upheaval in women's suits. 

Friday bargains for thrifty housewives. 

Not cheap clothing, but good clothing 
cheap. 

A list of underpriced silk specials for 
Saturday's selling. 

The best values and handsomest styles 
we have ever offered. 

PH 



Phenomenal value-giving marks this, 
the sale of all underwear sales. 

Women's tasteful, refined summer gar- 
ments of surpassing merit. 

Tremendous reduction on a mammoth 
assortment of women's natty hats. 

Money-saving values. 

Last day of hurry out prices. 

A price surprise among the purses. 

Small oriental rugs at little prices. 

Beautiful assortment of neckwear. 

Very attractive values in men's furs. 

Unusually low prices on atheletic 
goods. 

Unusual opportunities in parlor pieces. 

In the cloak department points of 
merit. 

The most phenomenal values ever 
given. 

A large assortment of fancy handker- 
chiefs. 

A list of good gift suggestions in 
furniture. 

Prices the lowest, qualities beyond 
question. 

The particular boot for particular 
women. 

Quality costs us more, but it holds our 
trade. 

Greater reductions than were ever be- 
fore offered. 

Women's underwear at remarkable re- 
ductions. 

Special values that will realize your 
highest expectations. 

Surprising values. 

Incomparable prices. 

Vigorous price-cutting. 

Many robust bargains here. 

Extraordinary values in coats. 

Economies in the clothing corner. 

Price magnets from the millinery. 

Absolutely without equal anywhere. 

Fancy goods to be almost given away. 

Perfect goods — greatly reduced prices. 

Savings for you in gloves and hosiery. 

Price attractions among the fancy 
goods. 

The best possible article — the lowest 
possible price. 

The best chance of the year to save 
money on footwear. 

Babywear offerings — absolutely with- 
out equal anywhere. 

Strong enough to attract a liberal 
eight o'clock response to this announce- 
ment — pay you to be here. 

Reductions that are truly remarkable 
for extremeness. 

This sale of undermuslins brings econ- 
omy to thousands. 

Extraordinary price cutting to reduce 
stock at once. 

Come to us when you want a heaping 
money's worth. 
RASES 



878 



ADVERTISERS CYCLOPEDIA 



We sweep out all stocks with the big 
broom of small prices. 

The big half-price sale of women's 
tailored suits swings merrily on. 

All merchandise must be sold in its 
season regardless of consequences. 

It's a good time to save money on 
kitchen and other housekeeping articles 
here. 

Enormous savings effected for home 
keepers by our advance purchases. 

The most popular carpet store where 
low prices and good quality reign su- 
preme. 

In taking inventory we have run across 
hundreds of short lengths, and even 
skirt and suit patterns of broken lines 
which we desire to clean up quickly and 
have just cut the price in two. 

We've completed an inventory of our 
stock and find ourselves possessed of a 
large number of odd pieces which, fol- 
lowing our semi-annual custom, we will 
dispose of by a clearance sale during 
January at prices some of which are be- 
low cost, and others most liberal re- 
ductions. The articles are all good, each 
being perfect in quality and construction. 

Meats of best quality. 

Superlative values in staples. 

A monejr-saving opportunity. 

Extremely good glove values. 

Strong price magnets in the millinery. 

A hurry-up clearance in women's coats. 

Tempting dollar values in the shoe 
section. 

Saturday a great day in the clothing 
corner. 

Chance to buy a beautiful, luxurious 
fur coat. 

Such wonderful bargains have never 
before been offered elsewhere. 

Shoes gain your confidence by their 
wearing qualities and your admiration by 
their refined style. 

Wall paper aids spring cleaning. 

Spring cleaning suggests wall paper. 

House cleaning? Paper your walls. 

Decorate your home this spring. 

Beautiful, inexpensive wall paper. 

Decorate your home at low cost. 

Do your walls need repapering? 

New raiment for your walls. 

House cleaning? You need wall paper. 

To clean your home thoroughly paper 
your walls. 

A clearance of fine embroideries — odd- 
ments. 

Here are helps for housecleaning and 
moving. 

Interesting values from our busy staple 
section. 

The big muslin underwear sale con- 
tinues unabated. 

Women's sample footwear at a " step 
lively" price. 



Special sale of an imported sample 
line of fancy china. 

Special attractive prices prevail 
throughout this exhibit. 

We try to serve you best and ask ycu 
to judge our success. 

Mothers shouldn't miss this good thing 
in children's dresses. 

Umbrella bargains to impel about 
everybody to buy Friday. 

Styles of surpassing excellence in 
women's and misses' apparel. 

Clipped prices and the highest grades 
for you. 

Clip this out or make a money-saving 
memo. 

Cheapness in prices only — excellence 
in qualities. 

Both quality and price here appear for 
your patronage. 

Come to us when you want a heap- 
ing money's worth. 

"Goodness" is an adjective that well 
qualifies this article. 

A daring cut in prices all along the 
line. 

At these prices the goods will go 
quickly. 

The cream of trade at buttermilk 
prices. 

An opportunity worth taking advan- 
tage of. 

Broken prices on tempting goods dur- 
ing this sale. 

Buying here means much to the family 
exchequer. 

A great money's worth given with every 
purchase. 

Every taste and every purse finds 
satisfaction here. 

A little money buys a lot of foot com- 
fort here. 

New spring goods are revolutionizing 
the store. 

Harvest for frugal, economical house- 
keepers. 

Meritorious articles priced at moderate 
figures. 

Remarkable values lend interest to the 
new hosiery. 

Visit us at your early convenience, to 
your advantage. 

Memoranda can be made from this 
list with advantage. 

Sweeping out winter caps at next-to 
nothing prices. 

Bought for quick selling and priced to 
insure that result. 

Some of the special sales now in prog- 
ress that offer great savings. 

Paragraphs that are meaty with the 
best kind of trade arguments. 

Be warned by yesterday's experience 
— profit by to-day's opportunity. 

Dependable qualities. 



PHRASES 



OF SELLING PHRASES 



879 



Friday's furniture favors. 

Bed pillows at price savings. 

Good comforters down in price. 

At less than half original prices. 

Such a rattling among the plates! 

Women's gloves marked to clear. 

Very tempting dress goods values. 

Great money saving grocery values. 

In bedroom suites we excel greatly. 

Price savings on rich brilliant pieces. 

At absolutely unprecedented prices. 

A noteworthy clearance in wall papers. 

Two money savers for men in felt 
boots. 

Good wearing shoes. Good looking 
shoes. 

Exceptional indeed are the embroidery 
values. 

Brilliant early spring showing of the 
most favored silks. 

An extensive representation of exclu- 
sive styles specially priced. 

A cut in cutlery. 

A sensational watch offer. 

Reliable kitchen timekeepers. 

Profits melted away in staples. 

A sixty-minute ring reduction. 

Marked down in the millinery. 

Dollars in the drug department. 

Surprise values in fancy goods. 

Here's light on the subject of lamps. 

Remarkable reductions in lustre waists. 

A clean sweep at the trimming counter. 

Sweeping out day in household hard- 
ware. 

Values unsurpassed in pretty wash 
goods. 

Thursday's money savers in the china 
section. 

Broom busy among initial pins and 
brooches. 

Look at these pretty waists and then 
at the prices. 

A stiff bargain breeze will blow these 
hats out of the store in no time. 

Wholesale slaughter of reliable mer- 
chandise. 

Wet weather-wearing apparel slashed 
in price. 

Thrilling reductions in hosiery and un- 
derwear. 

Surprisingly beautiful display tempt- 
ingly priced. 

At lowest prices consistent with good 
quality. 

Important reduction sale of beautiful 
millinery. 

The longer you wear them the more 
you'll like them. 

Beautiful collection hemstitched linen 
table sets. 

Prices cut in half and in many in- 
stances much less. 

There is no true saving where quality 
is not considered. 



The best of economy to anticipate 
your clothing needs. 

Marked-down offerings have amazed 
Troy's shrewdest shoppers. 

Strongest house garment values in the 
Western Hemisphere. 

Most brilliantly beautiful display of 
the world's best weavings. 

Its marvelous values in dress goods 
have taken the town by storm. 

Never before have such fine furs been 
sold at such astonishing prices. 

Prices that speak wonderful savings 
to every economical shopper. 

The most unique and fascinating dis- 
play and price demonstration in the 
history of white goods retailing in Mont- 
gomery. 

A rare chance to get a high-class 
piano cheap. 

Remarkable reductions on seasonable 
garments. 

Get your share of these extraordinary 
offerings. 

Hundreds of splendid money-saving 
opportunities. 

Special underpricings in the saving 
domestic department. 

The interest grows greater and bar- 
gains more astonishing. 

All low price marks have gone to 
smash in this terrific price cutting. 

Most sensational prices that give you 
adequate reason to purchase now. 

It is the broadest and best sale we 
ever planned. It is the most difficult 
sale we ever worked for. 

We are opposed to the trust, and for 
that reason we have a cash system and 
trust no one. This enables us to retail 
our goods at syndicate prices. — Funk 
Bros., Ottumwa, la. 

Business trousers tip-top for business 
wear, "good enough" for hitching to the 
Sunday coat, $2.89 to $3.50.— Meigs $ 
Co., Springfield, Mass. 

Slow wear-outers, but quick to put on. 
Men appreciate this kind of footwear. 
It's the kind they call for again and 
again. — Benger <§• Born, Kenton, O. 

We shall soon count our money and 
goods, to see how much we're worth and 
what progress we've made. Hence this 
January Rummage Sale — a great Pre- 
Inventory movement towards a quick 
clearance. How much shall we value this 
soiled and neglected merchandise — two- 
thirds? half? We don't know. But if 
we sell it to you at a bargain, we know 
we can count the money accurately 
enough. And we know the value of 
good will, too.— The liberal discounts. — 
Schipper $• Block, Peoria, III. 



PHRASES 



880 



ADVERTISERS CYCLOPEDIA 



PIANOS 



In this humble cot there was a grand piano. 

"Fortunate home!'* quoth I, for I deem music a great 
blessing. 

" Yes j we had to eat breakfast food three times a day for 
nine years to get the right coupons; but we got 'em! " ex- 
claimed the father, glowing. 

Man does not live by bread alone; sometimes it hills him. 
— Puck. 



No piano can be considered entirely 
satisfactory which permits only a limited 
range of musical enjoyment. Yet any 
piano constructed for hand-playing alone 
is extremely limited in its scope so far 
as the vast majority of people are con- 
cerned. To be entitled to be considered 
" complete " a piano nowadays must com- 
bine both of the accepted methods of 
playing: by hand and by the Pianola. 
The only piano which unites in a single 
instrument both of these methods is the 
Pianola piano. — The Aeolian Co., New 
York, N. Y. 

The rich, round, full and sympathetic 
tone places the Weber piano in the list 
of those instruments which are so eagerly 
sought after by musicians who demand 
the highest standard of excellence in the 
piano they use. — The B. Dreber's Sons 
Co., Cleveland, O. 

The Chase & Baker is the king of all 
piano players, because you can play 
more beautifully on it than on any other. 
You are invited to hear it play on the 
Germain. The only piano that posi- 
tively improves with age. — The Germain 
Piano Co., Saginaw, Mich. 

This fine pianist has 88 deft fingers. 
The Apollo concert grand piano player 
can play with wonderful effect on the 
piano the massive musical works of the 
great composers. There is nothing that 
can compare to it in the musical instru- 
ment line. — Melville Clark Piano Co., 
Chicago, III. 

Moving time is here, and if your piano 
is not in good shape, action needs regu- 
lating, strings want renewing, etc., drop 
a postal to the Wissner Piano warerooms 
and we will bring it to our factory re- 
pair department and return it to your 
new home as good as new for very little 
expense. — Wissner Building, Jersey City. 

Tact is better than talent. — Use it 
in selecting a piano. A touch on the re- 
sponsive Emerson tells an attractive 



story of delight to follow in its use. No 
"half-way" work in building it. Sym- 
pathetic care exercised at every step— 
the result, a piano to be proud of. — 
W. J. Dyer $ Bro., St. Paul, Minn. 

Put sense with your $$$ when you make 
your piano purchase; then you'll buy 
wisely and economically. We offer you 
the cream of all the world's pianos — 
15 different makes, and many styles of 
each make. You'll like their tone, their 
action, their beauty — and their price, 
which in every case is below factory fig- 
ures. — M. H. Andrews, Bangor, Me. 

Dead pianos. — There are hundreds of 
dead pianos in Toronto. Their voices 
are dumb. The music that once re- 
joiced the ears is heard no more. The 
hand that touched the keys is laid away 
or some domestic change has removed it 
from the family circle. There the piano 
still stands — dead furniture. The Chase 
& Baker piano player brings them to 
life. It is the greatest modern inven- 
tion, which plays the piano with greater 
precision than a professional performer 
and with expression. It can be played 
by a child or grown person, who may 
know nothing of music technically. The 
Chase & Baker piano player is even 
used by accomplished musicians to show 
the exact interpretation of different 
passages. It is a perfect piano player. 
— The Nordheimer Piano and Music Co., 
Toronto. 

An artistic piano is vastly different 
from the ordinary kind. It is true that 
in general appearance pianos are simi- 
lar, but in details there will be found 
varying qualities from the " tin pan " 
variety up to the piano that has that 
satisfying quality that even the music- 
ally uneducated detect at once. That 
beautiful singing quality of tone and 
evenly balanced scale proclaim the ar- 
tistic piano. — The Starr Piano Co. t . 
Youngstown, Ohio. 



PIANOS 



OF SELLING PHRASES 



881 



Piano economy doesn't lie so much in 
simply paying the smallest price as it 
does in paying the smallest price and 
getting the very best for your money. 
That's where we help you economize. 
Here are 15 different makes of pianos — 
the highest standards of the world — and 
we guarantee you'll find absolute piano 
satisfaction in any one of them. All 
prices below factory figures. — M. H. 
Andrews, Bangor, Me. 

We firmly believe that we are better 
able to sell you a piano for your home 
than any other dealer. Our belief is 
based upon the fact that we carry only 
pianos of known worth. The kind that 
have been tried right here, at home, and 
elsewhere, and not found wanting in tone, 
construction or finish. — Carl Hoffman, 
Kansas City, Mo. 

When you buy that piano you've been 
talking about the style of wood and 
general exterior should be such as to 
please you exactly. The tone should be 
rich, pure and musical to a degree. The 
mechanical make-up of the interior 
should be such as to insure years of 
honest service. The price should be 
suited to your means. The terms (if 
you require time) should be capable of 
being easily and comfortably handled. 
In all of the above respects we are in 
a position to serve you to your entire 
and lasting satisfaction. — Martin $■ Mar- 
tin, Rochester, N. Y. 

September piano buying. — Right in the 
heart of it now. It took a few days to 
spread the news. The result could not 
but increase our August business, as 
well as solve the problem of furnishing 
the home with a piano. Prudent people 
are taking advantage of our several easy 
payment plans, especially at this time 
on account of the extraordinary values 
offered. There is no exaggeration of 
values. The economy is all it seems to 
be. No guesswork, but plain, up-to-date 
business proposition. It's the chrono- 
meter against the old sand glass. Every 
day last week brought a handsome in- 
crease over the business of the corres- 
ponding days of 1907, and now the early 
buyers are helping in the advertising. 
Closer figures on pianos and more liberal 
terms were never offered. Is the tre- 
mendous selling explained? — Philip Wer- 
lein, New Orleans, La. 

New England pianos. — Our factory 
and our sales are the largest in the world. 
Our pianos are unrivalled. The tones 
are full, clear and sweet. The touch 
is unsurpassed. The scales are scien- 
tifically correct. The case work is ele- 
gant in design and beautiful in finish. 



The durability is wonderful. — New Eng- 
land Piano Co., Boston, Mass. 

Pianos at a sacrifice. — Real savings 
in piano value are not rare when applied 
to individual makes. We have constantly 
offered some particular makes at a large 
saving since opening our piano ware- 
rooms, but the savings now offered on 
several lines of new pianos and remade, 
used pianos present opportunities rare 
indeed. Instead of a single make and 
one or two styles to choose from, you 
now have several makes and not less 
than fifteen case designs, and every one 
of them desirable. — Loeser's, Brooklyn. 

Emerson piano quality. — Quality in a 
piano is absolutely essential, for a poor 
quality piano is not a piano at all. It 
may be a " furniture piano " if you 
will, but it is not a musical one — and 
what is the good of a piano if it is 
not musical? 

The Emerson piano seems to grow 
better every day. The makers of this 
instrument have lately surpassed them- 
selves. The pianos that are now com- 
ing to us are simply magnificent. The 
touch, the tone, and the finish are better 
than ever before. The more difficult 
you are to please, the better we shall 
like it, for you cannot but be pleased 
with these instruments, yet with all 
their goodness they are sold for a fair 
price on easy terms. — B. Fink $• Son, 
Kenton, O. 

If there were any better pianos made 
we would have them. — O. Young's, Grand 
Forks, N. D. 

Light is breaking on the Kansas City 
piano situation, and we hail it with 
gracious feelings of welcome. — Jones Dry 
Goods Co., Kansas City, Mo. 

Don't measure the cost of a piano al- 
together by the price you pay. The 
permanent satisfaction it will give, the 
quality of tone it possesses and will pos- 
sess after years of use, and the amount 
of repairs that it will then need, are 
important points. — A. Brunton, Jersey 
City, N. J. 

Steck piano. For forty-six years the 
" Old Reliable." To those about to pur- 
chase a piano this brief statement is 
pregnant with meaning. It makes good 
the claim of the Steck piano to superior 
tone quality and unparalleled durabil- 
ity.— Steck Piano Co., New York. 

Remarkable for depth and quality of 
tone. Possessing an action whose deli- 
cate repetitions and surety of touch are 
a, delightful revelation of mechanical 
skill and expert workmanship. — E. L. 
Catlin, 709 Chapel St., New Haven. 



PIANOS 



882 



ADVERTISERS CYCLOPEDIA 



The only store where the celebrated 
Sohmer pianos are sold is located at 
corner Broadway and Mason Street. — 
S. A. Mondschein Piano Co., Milwaukee. 

A piano store worthy of the name. 
The character and quality of the instru- 
ments that make up the stock here are 
such as immediately inspire confidence 
in the mind of the prospective pur- 
chaser. The peerless Knabe heads the 
list, followed by such renowned makes 
as Gabler, Packard, Bush & Gerts, Schu- 
bert, Price & Teeple, Laffargue, Hobart 
M, Cable, Victor, Davenport & Treacy. 
Every one of these pianos was selected 
for its absolute merit not only in tone 
quality but its entire construction, 
and we have so much that's good to say 
in regard to each that we will appreciate 
an opportunity to talk to you, either 
by seeing you in our warerooms or by 
mailing our catalogue. Our prices are 
the lowest possible, and every instru- 
ment is tagged with the lowest net price 
marked thereon. It is certainly a great 
satisfaction to a customer to know that 
no " haggling " over price is necessary 
to reach the rock bottom. — Simpson 
Crawford Co., New York. 

An excellent way to purchase a piano 
is first to rent it. You can then be sure 
of a piano that suits you perfectly. We 
pride ourselves upon the quality, size 
and variety of our rent stock; it is a 
revelation to those who have rented old, 
worn-out pianos. — Pease Piano Co., New 
York. 

When this sale is over, no more so 
good pianos for so little money are likely 
for a long time — it necessarily takes a 
good while to gather a collection of in- 
struments and put them in the condition 
in which we are wiling to offer them to 
our customers. — The Wanamaker Store, 
Philadelphia, Pa. 

The year 1905 finds the Pease piano 
at the very height of its musical and 
artistic supremacy. The new styles are 
now on exhibition, among which particu- 
lar attention is called to the new style 
"4," in Ionic design. The Pease scale 
contains more covered bass strings than 
any other piano, and these strings run 
well into the middle register, thus in- 
suring a tone of great depth and power. 
— Pease Piano Co., Newark, N. J. 

The real piano problem is not to find 
a cheap piano but to find a thoroughly 
good piano at a low price. It is no 
trouble to find a cheap piano, there are 
cheap pianos without number. Some 
few of them are sold for what they really 
are, a poor substitute for a proper piano, 
but most of them are sold as "wonder- 



ful bargains." Yet anything further re- 
moved from a genuine bargain than a 
typical cheap piano it would be difficult 
to imagine. To meet the real need of 
the public, the demand for a thoroughly 
good piano at a low price, we have in- 
stituted certain great economies in sell- 
ing. These economies have nothing to do 
with the making of the piano. Not a 
piece of wood, or metal, or leather, or 
ivory is cheapened. But on the contrary 
through increased output the opportunity 
for a constant betterment is presented. — 
Lyon § Healy, Chicago, III. 

We have put forth an instrument with 
which we can say to the musical world: 
Here is the Lauter, which is offered on 
its merits as without exception the best 
piano now manufactured. The tone is 
of phenomenal beauty, of great carry- 
ing power, and exquisite modulation. Con- 
sidering their unusual goodness, Lauter 
pianos are not expensive. The prices are 
extremely low in comparison with the cost 
of pianos of decidedly inferior quality. 
— Lauter Co., Jersey City, N. J. 

We have been established in this 
State since 1854. Our reputation for 
fair and square dealing is known all 
over the Pacific coast. An instrument 
placed in your home on trial for three 
years; at the expiration of that time if 
you are not satisfied with it, we will ex- 
change it, allowing you all you have paid 
for the instrument, to apply on purchase 
of any piano you may select, and we 
carry about fifteen different makes. Not 
one cent added to the principal if you 
buy on time. — Kohler fy Chase, Sacra- 
mento, Cal. 

When you sit down to the Simplex a 
second or two serves to wind the mech- 
anism which keeps the rolls passing over 
the tracker board, so you can give all 
your time and thought and all the marvel- 
ous capacity for expression contained 
in the wind chest, to the one task of 
interpretation by varying tempo, rhythm 
or accent. When through playing the 
roll re-winds itself automatically. In 
other words, you do not have to pedal 
to either turn or re-wind the roll — the 
pedals are left entirely free for musical 
expression. — Sedgwick <§• Coosey, Hart- 
ford, Conn. 

" That singing tone " so noticeable in 
the violincello is one of the distinguish- 
ing features of the Pease Pianos; on that 
account it is the ideal piano for the vo- 
calist; the reason for this is the convex 
form in which the sounding boards of 
the Pease pianos are built; it gives a 
life to the tone that does not wear out. 
— Pease Piano Co., New York. 



PIANOS 



OF SELLING PHRASES 



883 



New England pianos. — They contain 
all the requisites of strictly first-class 
pianos. The tone is unrivaled. The touch 
is unsurpassed. The scales are scienti- 
fically correct. The case work is elegant. 
The finish is beautiful. The durability 
will delight for many years. — New Eng- 
land Piano Co., Boston, Mass. 

The Cecilian, the perfected piano 
player, simple in construction. Easy to 
pump. Capable of expressing the most 
soul-inspiring classic music as well as 
the simplest rag-time melodies. — Geo. J. 
Birkel Co., Los Angeles, Cal. 

Fond memory brings the light of other 
days around you when you hear the 
sweet strains of music from a Hallet 
& Davis piano, and to hear one is to 
want one. Let us show you what the 
expenditure of very little money will do 
for your home. — Cleveland, O. 

The Steinway piano. — If ever a better 
piano than the Steinway is made we will 
sell it. But until that time comes we 
will continue to guarantee the Steinway 
to be the best piano in all the world to- 
day. The Jenkins' plan of selling saves 
money and makes buying easy for any- 
body. Come along with the crowd and 
buy where you get treated the best. — 
./. W. Jenkins' Sons Music Co., Kansas 
City, Mo. 

To-morrow will bring to fifty homes 
the little-price opportunity of the year 
to possess a good piano. The season 
and conditions join hands to make piano 
buying easy to-morrow. A large number 
of used pianos, taken in exchange, have 
accumulated; then we wish to sell those 
that we have rented during the past 
season; and now comes a superb collec- 
tion of Chickering pianos that have just 
been remade, as to interiors, in the Chick- 
ering factory. Making in all an aggre- 
gation of fifty-one used pianos and a 
number of Angelus Piano players, and 
a few organs. We are inundated with 
under-price instruments; ajid the re- 
lief movement planned for to-morrow 
brings the best economy-time of the year 
to homes that are willing to sacrifice 
a modicum of sentiment for a maximum 
of saving. Such an array of Chickering 
Pianos so sharply under their original 
values is one of the rarest opportunities 
that discriminating economists could 
could hope for. Here are pianos 'par 
excellence; the supreme product of mu- 
sical genius, and piano-making skill — 
pianos that deserve and command the 
highest prices that pianos bring; now ob- 
tainable, in previously used and refinished 
cases, at thirty to a hundred and seventy- 
five dollars below the value of similar 



models in new cases. Such an offering 
is rare, decisive, commanding — unheard 
of outside of Wanamaker's ; and condi- 
tions make the June sale momentous to 
thrifty homes where a piano is desired. 
— Wanamaker's, New York. 

We sell first-class pianos at smaller 
prices than the sole dealers. If you 
have a piano already, but feel that you 
would like to put it in part payment for 
one of our instruments, we will certainly 
allow you all it is worth. Every piano 
in our wareroom has a settled price and 
from that price we do not deviate. When 
you tell us you want us to take your old 
piano in part payment, we do not put 
up the price of the new instrnment to 
cover what we pay for your old one. 
We sell pianos on easy terms. Come here 
and learn about those easy terms. They 
will suit you. Our pianos comprise emi- 
nent makes that had a high reputation for 
thorough goodness of tone and construc- 
tion before we featured them in our 
store. They are the Kranich & Bach, 
Hazelton, Ruckstuhl, Lindeman, Leins 
and Princeton. — Hahne § Co., Newark. 

The pianos in this sale are of high 
character. Our guarantee, as broad as 
we can make it, is back of every one. 
We know they are the best instru- 
ments, very much the best instruments 
that may be bought anywhere for as 
little prices. We know that every one 
of them will give satisfaction. We know 
that to-morrow and the days to come 
will bring the best chances to buy pianos 
that have ever been offered in Brooklyn. 
— Frederick Loeser §• Co., Brooklyn. 

The simplest and easiest to operate of 
all piano playing machines. Its sym- 
pathetic qualities of action are such that 
it lends itself to the mood of the per- 
former; thus while the Sterling piano 
piayer does away with drudgery of years 
in vain efforts to master the piano, its 
possibilities, delicacy, sensitiveness, 
range, ease of operation and variety of 
effects are unlimited, and it responds ex- 
actly to the interpretation of the per- 
former's individuality. We want you to 
come in and see this wonderful piano 
player work. — M. Sonnonberg Piano Co., 
New Haven, Conn. 

The dignity of the home calls for a 
piano. If the piano corner in your 
house is still unfilled let us show you 
how well, how cheaply and upon what 
favorable terms we can fill it. — Mackie 
Piano $ Music Co., Rochester, N. Y. 

A suggestion for the prospective piano 
buyer: It can't harm you to call at 543 
Broadway before you buy. It may 
benefit you.— Boardman #■ Gray, Albany. 



PIANOS 



884 



ADVERTISERS CYCLOPEDIA 



Our warerooms are always a pleasant 
place to visit. We have here a stock of 
pianos that is beyond a doubt the largest 
in this country. We have not only our 
own magnificent Lauter pianos, but four 
or five other noted makes as well. We 
invite visitors whether they have any 
intention of buying or not. We are al- 
ways glad to show our stock, and explain 
prices and easy terms on the many dif- 
ferent styles. — Lauter Co., Newark. 

To make a statement as a fact pre- 
supposes the existence of a certain con- 
dition absolutely beyond the pale of de- 
nial. There are some facts in connection 
with the Wissner pianos which ought to 
be valuable to intending purchasers. One 
fact is the splendid reputation these in- 
struments have with musicians and 
pianists of prominence, this magnificent 
record of artistic successes extending 
over many years. They have unvaryingly 
maintained their reputation for the high- 
est merit during a period of the greatest' 
competition for artistic recognition ever 
known to the trade. There is a reason 
for this. Every phase of advanced tech- 
nique and interpretation has been care- 1 
fully studied in connection with the ar- 
tistic development of these instruments. 
— The Wissner Piano Co., New York. 

That's what a customer told us who 
came in last week and bought a Vose 
piano. He didn't know about pianos, 
and naturally inquired among friends 
about where was the best place to buy 
a piano. They all said " Go to Jenkins." 
They said rightly, because where the ma- 
jority buy is bound to be the best place. 
Our store is the best place because we 
sell the best makes of pianos and we 
quote the lowest prices, grade for grade, 
and we sign the guarantee with the fac- 
tory, making a double guarantee on each 
piano we sell. — J. W. Jenkins' Sons Music 
Co., Kansas City, Mo. 

It is a fact that many pianos have 
but one merit — beautifully finished cases. 
And perhaps there is no time in the 
year when the purchaser of a piano 
needs to use so much care in buying an 
instrument, just because outward show is 
made to take the place of inward reli- 
ability. The artistic Sterling designs 
are the world over recognized as first, 
but the Sterling's beauty is the far finer 
charm of a wonderful expression of 
tone which has made it acknowledged 
as the standard of musical excellence. 
— The Sterling Piano Co., Brooklyn. 

The finest in the world ! How's that 
for a distinction ? Do you wonder that 
we keep telling about the tone, worth 
and beauty of our product ? Can you 



blame us for feeling elated over the ar- 
tistic Stieff piano. Merit wins. No 
merit, no medal. The competition was 
keen in every instance — the world's best 
was in the race. — Stief, Norfolk, Va. 

Owing to the special price at which 
these pianos are offered, we are obliged 
to omit the maker's name from the an- 
nouncement; but when you come you will 
recognize it as one widely and favor- 
ably known. They would be fairly 
priced at $300.00, and are sold for as 
much as $325.00 by some dealers, but we 
bought a number under unusual condi- 
tions, at a large saving, and assure you 
that they are a very remarkable value 
at $225.00. Handsomely cased, in hard- 
wood, mahogany or walnut, double-ve- 
neered, ornaments all hand-carved, full 
swinging music desks, grand full-board, 
continuous nickle hinges on fall-board 
and top, best ivory keys. Original scale 
of excellent tone quality, 7 1-3 octaves, 
three unisons throughout, overstrung 
bass, three pedals, including sustaining 
bass. Action very light and elastic. — 
Strawbridge fy Clothier, Philadelphia. 

The question of buying a piano is one 
that requires due deliberation. There 
are vital points at stake. What tone do 
you like? What kind of a case? How 
much to pay? Then what make to 
buy? Look well before purchasing. 
Cheap pianos are dear at any price. 
Then there are pianos that have good 
reputations in days gone by, and are 
being sold to-day on that reputation. 
They have lost character and that is es- 
sential in every piano. For forty-five 
years D. S. Andrus & Co. have been 
selling pianos in this vicinity. They have 
handled very many of the pianos on 
the market, and now they are prepared 
to give the patrons their choice of 
twenty-five different makes, which em- 
brace the best in their line for the money. 
— D. S. Andrus $ Co., Elmira, N. Y. 

Tone and touch, the two fundamentals 
in piano making, without which any 
piano is almost worthless. Our pianos 
embody these two essentials to a great 
extent, and besides they are reliable, 
durable and artistically finished. We 
never sell a piano that we do not know 
to be all that is claimed for it. We have 
been in business for twenty-five years 
and merit your confidence. Always glad 
to see you. Open evenings. — Kempf 
Bros., Utica, N. Y. 

Our Prices are never Sharp. 

Our Pianos are never Flat. 

And our Terms are turned in the key 
of Liberality, when you buy a Piano at 
Gibbons Piano Company, Worcester. 



PIANOS 



OF SELLING PHRASES 



885 



The Weber Tone. — Rich, round, full 
and sympathetic, places the Weber Piano 
in the list of those instruments which 
are so eagerly sought after by musi- 
cians who demand the highest standard 
of excellence in the Piano they use. — 
The B. Dreker's Sons Co., Cleveland, O. 

Steinway pianos. The wonderful 
Steinway is possessed of a tone that re- 
fines and enriches the voice of every as- 
sociated instrument — it is a creative 
tone, with all the elements of music self- 
contained. It is this exclusive quality 
that has made the Steinway piano essen- 
tial to every great artistic triumph of 
the concert stage; to the work of every 
careful teacher; to the pleasure of every 
thoughtful amateur. — Geo. J. Birkel Co., 
Los Angeles, Cal. 

A piano means much for the family. 
There is a wonderfully unanimous testi- 
mony to the desirability of having a 
piano. We do not know any person who 
regrets having purchased a piano; we 
know that everybody's opinion that is 
worth having is favorable to the instru- 
ment. A home is brightened and im- 
proved by music, and is made a better 
place in which to live. From the oldest 
to the youngest, all are cheered and 
elevated by this ever-popular influence. 
Why should you be without a piano ? 
Lauter Co., Newark, N. J. 

A piano of thorough goodness, at a 
popular price and on the easiest terms. 
That the Wanamaker piano store has 
accomplished wonders in the evolution 
of the piano business, the whole musi- 
cal trade admits. The taking over of 
the selling in New York and Philadel- 
phia, first of the Chickering, and, more 
recently, the Mason & Hamlin pianos, 
was the utmost proof of prestige in the 
piano trade. But another great work 
has been accomplished — still more vital 
to the thousands of people who do not 
wish to invest the amount necessary to 
buy a piano of the highest class. That 
is the providing of a thoroughly worthy 
piano at a very low price. In the pianos 
of superlative quality we knew what we 
wanted. But to secure the best possi- 
ble pianos at a moderate price required 
two years of searching and testing, and 
prospecting with the manufacturers. We 
secured pianos of merit beyond contro- 
versy — superior in every point of com- 
parison, tone, construction, action and 
finish — far and away the best and most 
artistic pianos ever produced. — Wana- 
rnaker's, New York. 

Piano purchasers, buy direct from the 
maker and save money. The Matchless 
Cunningham and Girard pianos' prices 



and terms are lower for the same grade 
than any other house in America. Rea- 
son simple — first hands. — Cunningham 
Piano Co., Philadelphia, Pa. 

Piano buyers have two ways of look- 
ing at a bargain — price and quality. 
Some think only of price, but the wise 
buyer considers above all else quality. 
This we can furnish you for much less 
money than usually asked for inferior 
goods. — The John Hoyt Piano Co., Da- 
venport, la. 

Fine Pianos at Reduced Prices. A 
Notable Sale Marks the Piano Store's 
Anniversary. — A very great piano busi- 
ness has grown up here in two years. It 
started modestly, without hurrah — but 
its principles were right. It has been 
managed on the same simple, straight- 
forward plan that marks every feature 
of the Loeser business. It has offered 
to the people of Brooklyn a choice of 
pianos in several grades, each the very 
best in its class, each at one fixed price, 
and that the lowest for which pianos 
of equal merit are anywhere sold. As 
fast as people found these facts out, 
such a business was bound to grow. 
This is the piano store's anniversary, 
and we mark it with an offering of a 
number of pianos which have been taken 
in exchange for other makes or still 
finer instruments. — Frederick Loeser § 
Co., Brooklyn, N. Y. 

"What piano shall I buy ? " How to 
solve what appears to many to be a dif- 
ficult problem. Piano purchasing isn't 
such a vexatious matter if you go about 
it in the right way. We long ago made 
it clear to an immense and enthusiastic 
clientele that we could sell high-grade 
pianos at moderate prices without ex- 
periencing the least embarrassment in 
the matter of obtaining public attention. 
— Siegel-Cooper Co., New York. 

The heavenly choirs will doubtless de- 
light us when our opportunity comes, 
but until then there's nothing more in 
tune with the choir invisible than our 
pianos. They satisfy in every way, 
beautiful in case, construction and tone, 
easy in action, and not too expensive. — 
The Keating Music House, Crookston. 

The long winter evenings will soon be 
here and you may as well have the ad- 
vantage and pleasure of a Piano in your 
home. You can get it now as well as 
waiting until Christmas. Don't keep 
thinking you can't afford it. You will 
never have one thinking that way. Call 
at our store and hear the opportunities 
extended you by the "Germain" one- 
price and Easy Payment System. — Ger- 
main Piano Co., Saginaw, Mich. 



PIANOS 



886 



ADVERTISERS CYCLOPEDIA 



No matter how low a price you are 
charged here for a piano or organ, you 
can hold this store responsible for the 
very best satisfaction. These are spe- 
cials, good for to-day and to-morrow 
only. — S. P. Dunham $• Co., Trenton. 

The world's most eminent musicians, 
by whom they are extensively used, as- 
sert that the Wissner Pianos have given 
to the world new ideas of tone-produc- 
tion — new theories as to what really con- 
stitutes durability in a Piano. The 
record of the Wissner House, during 
the past quarter century, during which 
period it has supplied the Brooklyn pub- 
lic with high-class Pianos, is unparalleled 
in the history of the industry. And its 
phenomenal success is the result of one 
great underlying principle — a deter- 
mined policy to make the best Piano 
that ability, experience and capital 
would render possible. — Wissner, Brook- 
lyn, N. Y. 

In order to make room for the new 
models which are daily arriving we have 
decided to close out several of Kranich 
& Bach pianos now on hand at substan- 
tial reductions from regular prices. 
With the exception of perhaps a slight 
scratch or rubbed case, scarcely notice- 
able in most instances, these pianos are 
absolutely perfect and are fully guar- 
anteed. The opportunity to secure one 
of these magnificent instruments at so 
much below the usual cost is bound to 
make a stir among music-loving folks. 
It is the chance of a life-time. — Snellen- 
burg's, Philadelphia, Pa. 

The Matchless Cunningham we guar- 
antee for fifteen years. That beautiful 
tone quality which has given this in- 
strument its supremacy in the musical 
world is a permanent possession. It is 
not veneered on, but it is in the very 
fiber of every bit of well-seasoned mate- 
rial used. We give our pianos time + o 
mature. — The Cunningham Piano Co., 
Philadelphia, Pa. 

It won't cost you much to put a beau- 
tiful Emerson piano in your home. The 
high character of Emerson pianos is 
known in every musical community. Be- 
fore the public since 1849 they have 
demonstrated genuine musical worth and 
durability; a combination of value to the 
careful buyer seldom equaled. The 
moderate price at which we sell this 
standard instrument and the very favor- 
able terms make it possible for us to 
furnish an Emerson even where one's 
means are somewhat limited. — Sedgwick 
$ Casey, Hartford, Conn. 

The scale of the Lauter piano is al- 
most ideal. This fine scale gives a de- 



lightful modulation that we do not think 
has ever been attained in any other in- 
strument. The tone is exquisite, for it 
is delicate and powerful and rich and 
ringing in remarkable degree. — Lauter 
Co., Newark. 

And no price is low enough to tempt 
one to buy a piano of shallow tone, and 
poor action — that will humiliate you in. 
the opinion of your musical friends. 

We were a couple of years searching 
for a piano, at this moderate price, that 
should be worthy at every point. But 
we have yet to find a customer dissatis- 
fied with a purchase of a J. C. Camp- 
bell Piano. It stands head and shoul- 
ders above all other pianos sold for $200 
or less. — Wanamaker, New York. 

If you have five or six hundred dol- 
lars to spend, of course there is no 
question what to do. You will buy a 
splendid Knabe Piano. But if the ap- 
propriation is only $200, then what ? 
That's an important question, for hun- 
dreds and hundreds more people can af- 
ford $200 for a piano than can afford 
$500. Suppose you can buy a §215 
piano for your $200 ! 

It is just that supposition which we 
have turned into fact in the Reiman 
Piano. It took two years of hard work 
with makers to do it. But now the 
Reiman piano is in a class by itself — 
is the best piano in the world for $200. 
— Frederick Loeser $ Co., Brooklyn. 

When you decide to buy a Piano you 
investigate the subject for a day or two, 
or perhaps a week, and then you buy. 
But we have been studying for a life- 
time how to get the very best piano in 
the world for just the price you wish to 
pay. Now don't you think that experi- 
ence of ours is worth something to you ? 
And, besides, our investigating has de- 
veloped the Jenkins plan which gives 
you the lowest price at the start without 
haggling and dickering. — /. W. Jenkins 
Sons Music Co., Kansas City, Mo. 

It took almost two years to do it, but 
we did it, and the way people have been 
talking about the Oscar Reiman Piano 
since we introduced it shows that we 
have done something worth while. We 
know now that if everybody who had 
just about $200 to spend for a Piano 
could compare the Reiman with all the 
other Pianos offered for anywhere near 
that price, not one of the other pianos 
would be sold. We haven't enough Rei- 
man Pianos to supply everybody; but we 
have enough to supply you and it is 
about the last chance, too, to take ad- 
vantage of the special terms. — Fred 
Loeser $ Co., Brooklyn, N. Y. 



PIANOS 



OF SELLING PHRASES 



887 



Very few pianos actually wear out. 
It is generally the giving away of one 
part ahead of the others that renders a 
piano useless. That's why one-half of 
the business done to-day is in exchanges. 
If you buy a Pease piano you can rest 
assured that every detail of manufac- 
ture is carefully looked after and that 
there will be no premature breaking of 
any part. It's our boast that the tone 
in the Pease piano does not wear out. — 
Pease Piano Co., New York, N. Y. 

The eternal cry for cheap pianos has 
been of late years, and a class of manu- 
facturers, trusting in the ignorance of the 
public, have entered the market with in- 
struments that are worthless, and they 
are sold right here in our city at exor- 
bitant prices. Such instruments are a 
fraud and deception. There is no value 
to them whatever. — Smythe fy Benzinger, 
Binghamton, N. Y. 

So active has been the demand for our 
own make of pianos — Blasius, Albrecht 
and Regent — that our bargain base- 
ment is overstocked with the pianos of 
other makers, which we have accepted 
in part payment. These are put into 
good condition, and offered at much less 
than actual value. Here are a few of 
them that ought to be snapped up 
quickly. — Blasius $ Sons, Philadelphia. 

You will be interested in seeing the 
Lauter Piano in course of construction 
in our factory. We invite you to visit 
us, and we will escort you through the 
factory, that you may see for yourself 
how carefully, how scientifically the in- 
strument is put together; that you may 
understand how conscientiously the work 
on this Lauter Piano is carried out. — 
Lauter Co., Newark, N. J. 

Nordheimer pianos excel in touch, 
tone, volume and finish. These are the 
four leading features of a piano, and 
every one has been brought to the high- 
est point of perfection in the Nord- 
heimer. In this piano you get the results 
of more than 60 years' experience. — 
Nordheimers (Ltd.), Windsor, Ont. 

"Pease" a Piano With a Name.— All 
other things being equal, the piano with 
a good name and reputation is worth 
$50 more than the other. The Pease 
name stands for fixed value and known 
worth and a guarantee that insures your 
piano from any defect. And remember 
that we charge nothing extra for the 
Pease name. — Pease Piano Co., New 
York, N. Y. 

Several Sterling Pianos, used by ar- 
tists on musical occasions. Use, in- 
stead of harming, has improved their 
tone quality and action. But our policy 



never permits us to represent a piano 
as new that has been used in the slight- 
est degree. We offer them at this time 
of year at what we call inventory re- 
ductions prior to our stock taking on 
July 1st. Our advertising never savors 
of exaggeration; it is sterling news, and 
this offer means a very unusual oppor- 
tunity to get an excellent instrument at 
a genuine saving. 

Also several second-hand Sterling 
Pianos which have been taken in ex- 
change for more modern designs. All 
have been thoroughly reconstructed and 
are so good that they will give fifteen 
to twenty years of the best musical sat- 
isfaction. — Sterling Piano Co., Brook* 
lyn, N. Y. 

Pianos! Pianos! Are you going to 
postpone much longer giving your chil- 
dren the advantages of a musical edu- 
cation? If you expect your children to 
be hewers of wood and drawers of water 
all their lives, then you don't need a 
piano. If you refuse to buy for your 
little ones a piano, they can't help it; 
they are helpless and must depend upon 
your judgment. If your wife pleads for 
a piano and the children cry for one* 
don't think they are extravagant and 
foolish. A piano is now a necessity. 
Much money is a good thing to have, 
but because you haven't it is no excuse 
for not providing your home with a 
piano. Five dollars per month buys one 
of us.— Ultey-Ultey, Bufalo, N. Y. 

To-morrow we shall inaugurate the 
piano sensation of the year — a sale of 
strictly new instruments from the best 
piano makers of this country at less 
than factory prices. An occasion that 
ought to bring every prospective piano 
buyer in Milwaukee to our corner piano 
store this week. — Boston Store, Milwau- 
kee, Wis. 

Choose a piano as you would a friend 
— slowly, carefully, wisely. It's a good 
plan to shop around. Visit all the piano 
stores in town. Look at their pianos 
and stores. Make a note of prices and 
qualities. If a dealer has a sliding scale 
of prices, beware of him. He doesn't 
mean to tote fair with you. — /. W. Jen- 
kins Sons' Music Store, Kansas City. 

Anyone can play a piano if he has a 
Pianola. There are never any dull mo- 
ments in the summer home where there 
is a Pianola. That dreaded time, when 
out of door sports have to be abandoned 
through stress of weather, has lost its 
terrors for the far seeing hostess. The 
Pianola will entertain everybody, old 
or young, musician or layman. — Freder- 
ick Loeser $ Co., Brooklyn, N. Y. 



PIANOS 



888 



ADVERTISERS CYCLOPEDIA 



The Kops pianos remain a thing of 
rare ornamental beauty and constant 
joy. They require no weak praise of 
ours, they speak too eloquently them- 
selves; and the highest virtuosos have 
contributed to their lasting fame suffi- 
ciently. — Kelly <$; May, West Superior. 

Signal of Triumph! Touch Her Off 
"Uncle Sam!" Let "Old Glory" Wave! 
Bang! Bang! Bang! Blaze Away! 
Blaze Away! — Let the tones echo and 
re-echo o'er hill and dale, the grand 
tones of the grand pianos made by the 
celebrated makers, Ivers & Pond Piano 
Co., of Boston — admitted by all Bos- 
tonians to excel all others, not excepting 
any maker in New York or in all the 
world, for tone, action and durability. 
We sold several grands for Christmas, 
including one full concert grand piano. 
No wonder we feel like booming our 
cannon and giving three cheers for our 
flag! The time has gone by when the 
people thought that there must be any 
particular old name on the name board. 
Like the fast horses of former days, 
namely Flora Temple, Goldsmith Maid, 
Maud S., Rarus and others who have 
passed into oblivion. Too slow for new 
blood ; been beaten out of sight ! Come 
in and see our new stock of Ivers & 
Pond Grands and Uprights. — Ludlow, 
Barker fy Co., Hartford, Conn. 

Andrew Carnegie is helping people to 
happiness in his own way with books and 
pipe organs. 

But how much better it is to feel in- 
dependent — to be able to help yourself 
— to say, "My money bought this piano." 
— Wanamaker's, Philadelphia, Pa. 

Pianos' that stand. — There are any 
number of pianos that look well and 
sound fairly well — at the start. You 
can buy cheap pianos that do that; but 
a piano should be made to last a life- 
time. If it only " stays good " a few 
months it is dear at any price. Emer- 
son pianos are of the kind that "stand." 
They are safe instruments to buy. They 
stand the wear and tear of every-day 
usage, and with ordinary care three gen- 
erations of children may practice on 
one.— IT. /. Dyer $ Bro., St. Paul. 

Wamelink's Pianos have been tested 
by years of use. Did you ever stop to 
think how easy it is to claim "finest 
grade," "highest standard," etc.? But 
when it comes to results — well, that's a 
different story. It is not our way to 
make exaggerated statements which we 
are not prepared to substantiate. We 
do claim that we represent a line of fine 
pianos that have satisfactorily stood the 
test of years of actual use and always 



given the most perfect satisfaction to 
purchasers. — The J. G. Wamelink <$; 
Sons Piano Co., Cleveland, O. 

How many people buy more than one 
piano in a lifetime? Very few. It is a 
rare event. It requires time— it requires 
thought — it requires investigation. The 
Mason & Risch piano occupies a unique 
position. It has received greater praise 
than any other instrument anywhere. It 
has all the best features of other pianos. 
It has exclusive features of its own. 
It will wear longer than any other. It 
retains its original brilliancy of tone 
longer than any other. These are facts 
claiming your attention. They are 
worth investigating. — The Mason $ Risch 
Piano Company, Montreal, Can. 

Steger & Sons, unsurpassed for bril- 
liancy of tone, elasticity of action and 
beauty of case. — Schmoller $ Mueller, 
Omaha, Neb. 

Kimball pianos and pipe organs are 
recognized by artists the world over as 
superb instruments; for sweetness of 
tone and durability they have been the 
standard of musicians for years. Their 
judgment should be yours. — W. B. Rob- 
erts, Kansas City, Mo. 

"New England pianos." — They will 
please you. They contain all the requi- 
sites of a strictly first-class piano. The 
tone is full, clear and unrivaled. The 
touch is unsurpassed for flexibility and 
precision. The scales are scientifically 
correct, even and perfect. The case 
work is elegant and original in design 
and superb in finish. The durability is 
a delight for many years. — New England 
Piano Co., Boston, Mass. 

A musical education for the children 
should start with the purchase of a good, 
sweet toned, substantial piano. It's 
nonsense to say that "any piano will do 
for the little ones." Train their young 
ears to appreciate the tonal beauties of 
an Estey or a Harvard, and you won't 
have to undo bad work in their later 
musical career. — E. J. Shafer $ Co., Al- 
liance, O. 

The piano is usually the very finest 
piece in any home where it goes. It is 
the "piece de resistance." So the case 
is usually considered of some impor- 
tance. In deference to this demand we 
have styles in accordance with all the 
established schools of art. But, after 
all, the artistic part of a piano is its 
tone. The main object of buying a 
piano at all is to secure good music, and 
the tone is the only attribute of a piano 
that is musical. — O. K. Houck Piano 
Company, Memphis, Tenn. 



PIANOS 



OF SELLING PHRASES 



889 



William Knabe began building pianos 
in Baltimore sixty-seven years ago. They 
were then the best pianos in the world. 
To-day William Knabe's grandsons oc- 
cupy the same position accorded the 
Knabes three score and ten years ago. 
D'Albert, Von Bulow, Hamburg, Sauers, 
Esaye and others have repeatedly ex- 
pressed their desire for this piano. The 
Knabe "Mignon" is the most perfect 
miniature grand piano in the world. See 
these pianos at — Ludwigs 8[ Co.'s, 
Wilkes-Barre, Pa. 

Tone and touch the two fundamentals 
in piano making, without which any piano 
is almost worthless. Our pianos em- 
body these two essentials to a great ex- 
tent, and besides they are reliable, dur- 
able and artistically finished. We never 
sell a piano that we do not know to be 
all that is claimed for it. We have been 
in business for twenty-five years and 
merit your confidence. Always glad to 
see you. — Kempf Bros., Utica, N. Y. 

Piano purchasers, buy direct from the 
maker and save money. The Matchless 
Cunningham and Girard pianos' prices 
and terms are lower for the same grades 
than any other house in America. Rea- 
son simple — first hands. — Cunningham 
Piano Co., Philadelphia, Pa. 

No matter how low a price you are 
charged here for a piano or organ, you 
can hold this store responsible for the 
very best satisfaction. These are spe- 
cials, good for to-day and to-morrow 
only. — 8. P. Dunham $ Co., Trenton. 

Pianos. — Always better, year by year. 
We sell, in our little priced line, a bet- 
ter piano to-day than ever before at 
similar prices — better built, better tone, 
better finish. It's the life of our busi- 
ness to keep improving — keep growing. 
— N. J. Dyer $ Bro., St. Paul, Minn. 

The Chickering stands first among all 
pianos. It has always led; it looks as 
though it always will. Wherein does 
Chickering superiority lie? In strength 
of construction, breadth and beauty of 
tone, strength, yet delicacy of action, 
and splendid orchestral power. If it's 
the very best in pianos that you want, 
you must have a Chickering. See them 
— hear them — at our store. — M. H. An~ 
drews, Bangor, Me. 

If ever a better piano than the Stein- 
way is made we will sell it. But until 
that time comes we will continue to 
guarantee the Steinway to be the best 
piano in all the world to-day. The Jen- 
kins plan of selling saves money and 
makes buying easy for anybody. Come 
along with the crowd and buy where 
your money secures the most and you 



have some choice, as we sell seventeen 
different makes, 300 pianos to choose 
from.—/. W. Jenkins' Sons Music Co., 
Kansas City, Mo. 

Our prices are reasonable, and the 
pianos we carry will meet your most 
hearty approval, because they are "right 
prices." All pianos in our store are 
marked in plain figures, one price to all 
and that the lowest to be found any- 
where consistent with good musical and 
wearing qualities. Easy and pleasant 
to buy of us. We want your trade. 
We want to sell you your piano, organ 
or piano-player, and we are in a position 
to make you "right prices," and we cer- 
tainly make it easy and pleasant to buy 
an instrument. We have a few decided 
bargains in second hand pianos and or- 
gans. — A. A. Kidder, Utica, N. Y. 

The Everett "tone."— It is superb — 
powerful — clear — rich! You never hear 
its duplicate from any other piano; you 
never hear a poor tone from an Everett. 
It takes highest skill and long experi- 
ence to produce pianos of the Everett 
standard; that is why the Everett stands 
so far above the average piano of to- 
day. — M. H. Andrews, Bangor, Me. 

Music loving people will tell you they 
enjoy the Bradbury piano because it is 
a piano that stands. There are any num- 
ber of pianos that are fairly good at 
the start, when everything is new — but 
a good piano, like the Bradbury, will 
last a lifetime. They are made for 
every day usage and they give the best 
of satisfaction. If you haven't tested 
it's splendid qualities we would be glad 
to have you come in at any time and do 
so. — The Hannah $ Lay Merc. Co., 
Traverse City, Mich. 

A square deal is always given the pur- 
chaser who buys a piano at our store. 
We represent our instruments just as 
they are, and our prices and terms are 
right. Our pianos, The Sohmer & Co., 
J. & C. Fischer, and Keller Bros., are 
well known to the musical public and do 
not require extravagant statements to 
boost them up, but only need to be seen 
and heard, to convince one of their su- 
perior merits. Prices from $250 to $500. 
Call, examine and compare. Our in- 
struments will stand the test.— Geo. E. 
Snedeker $ Co., Trenton, N. J. 

Quality costs, but it pays. It pays 
not only in the wear of a piano, but the 
tone quality will uplift you and make 
you appreciate the best in music and in 
life. All of our different makes of 
pianos are of a quality to satisfy. Eas- 
iest of installment plans.— The Excelsior 
Co., Jersey City, N. J. 



PIANOS 



890 



ADVERTISERS CYCLOPEDIA 



Pianos. — The outlook is encouraging — 
selling began almost before the stock 
was in shape, and interest is growing 
daily — purchasers seemed to know what 
to expect — their hopes are realized, that's 
certain — the sales show that. Sheet mu- 
sic free to every caller, and piano cov- 
ers and stools at cost to get you to 
visit the department. — The Boston Store, 
Milwaukee, Wis. 

If you buy a piano buy it from a re- 
liable house of established reputation 
for just dealing, and that is able to make 
every representation and guarantee 
good, and whose judgment is worth 
something to you in the selection of an 
instrument. There is one house in Ta- 
coma of this character, where you will 
always get the best value for your mon- 
ey; also courteous treatment and perfect 
satisfaction ever afterwards. It is just 
as necessary after you buy a piano as 
before that you deal with the right 
house. During our great removal sale 
we are giving the lowest prices ever 
known. The musicians, public schools, 
colleges and seminaries buy here. — D. S. 
Johnston Co., Tacoma, Washington. 

How do you buy a piano? Do you 
consider its ancestry — its family history? 
When in need of a physician or lawyer, 
the first thought is as to their ability; 
the charge for their services is at least 
a secondary consideration. Isn't that 
so? Buying a piano should be done in 
much the same spirit, looking to the 
services the piano is capable of render- 
ing, for it may be the last you will buy 
during a life-time and you want it to 
remain a piano of merit for another gen- 
eration at least. So select a Kranich & 
Bach, Kimball, Haines Bros., Marshall 
& Wendell, and be assured of satisfac- 
tion. — A. A. Kidder, Utica, N. Y. 

Our pianos are sweet toned and are 
constructed to retain their tones. We 
want every prospective buyer to see our 
instruments before deciding what piano 
to buy. Our line consists of the most 
celebrated makes in the world. Our 
terms are easy and we take old instru- 
ments in exchange. — Buckingham fy 
Moak, Utica, N. Y. 

This disposition sale is a straightout 
proposition in piano selling which en- 
ables you to practice the very closest 
economy in the purchase of a piano or 
organ without sacrificing one iota of the 
beauty, style or excellence of quality of 
the instrument. Under ordinary circum- 
stances the offerings of this great piano 
company are better than others. It 
should be so. We are manufacturers 
and deal direct with you. You readily 



see how we can afford to undersell others. 
Then, in a case like this, when we want 
to bring about especially quick sales we 
simply cut our own price on our own 
products. — The Cable Co., Mobile, Ala, 

During the past week we have had a 
sale of square pianos; a remarkable sale; 
remarkable because of the high class in- 
struments offered and of the low prices 
at which they were marked. When the 
sale commenced there were more than 
seventy pianos to select from. They 
have sold readily, and to-morrow will 
be the last opportunity to secure one 
of these pianos at genuine bargain prices. 
This offer holds good for Saturday only; 
should there be any left they 'will be re- 
marked at regular prices Monday. — 
Sterling Piano Co., Brooklyn, N. Y. 

If you are a good musician, the Pian- 
ola piano is a splendid, responsive in- 
strument of exceptional musical merit. 
If you have not technical facility at the 
piano, then the Pianola piano offers the 
unrivalled advantages of the Metrostyle 
Pianola — and by aid of the music rolls 
opens to you and to every member of 
your family the music of the world. The 
Pianola piano is the piano for every- 
body — the piano of the future, the piano 
of to-day. In the summer home it is in- 
valuable. In the city house it is a con- 
stant source of pleasure and education. 
— Frederick Loeser $• Co., Brooklyn. 

See the Capen piano. Hear the Capen 
piano. — Martin fy Vernon Music Co., 
Kansas City, Mo. 

Administrator's sale? Oh, no! We 
are alive yet! Factory sale? Not by a 
long shot ! But a real clearing sale of 
new organs, regardless of wholesale 
prices! — Benedict's Music Store, Gales- 
burg, III. 

Piano economy means more than the 
mere price of an instrument. The prin- 
cipal consideration of real piano econ- 
omy is quality allied to price. Construc- 
tion and durability determine the quality 
that wears and give the real worth of 
the piano. — N. A. Hulbert, Scranton. 

You want a piano made by a piano 
firm, a firm that manufactures nothing 
but pianos, with the one aim in view, 
and that to make their piano perfection. 
This is the aim and ambition of the New- 
combe Piano Co., Toronto, and every 
piano sent from their factory, by their 
beautiful tone, artistic design and gen- 
eral perfection, bears testimony to the 
merits of a firm that devote all their time 
and attention to perfecting their pianos. 
— Hewer's Music Emporium, Wood- 
stock, Ont. 



PIANOS 



OF SELLING PHRASES 



891 



The more closely one becomes asso- 
ciated with the exquisite Chickering tone 
the less can he be patient with the tone 
of any other make whatever. In the 
tone of this remarkable piano there is a 
body, a volume, a singing quality, and 
a sweetness that can be found in no other 
instrument. — Southern California Music 
Co., Los Angeles, Cat 

All pianos improve with use. The 
sounding board gets more elastic, re- 
sulting in a freer and more sympathetic 
tone. However, we never make a point 
of our pianos improving with use, their 
present tone needing no improvement. — 
B. F. Kent $ Co., Binghamton, N. Y. 

The highest notes test the quality of 
a piano just as they do the human voice! 
If you will take the trouble to investi- 
gate, you will find that the highest notes 
of the Chase Bros., Hackley and Car- 
lisle pianos are as clear as a bell — and 
may be sustained almost as long as the 
notes at the other end of the key-board. 
Chase-Hackley Piano Co., Richmond. 

They run up against a big bunch of 
piano truth here. People are surprised 
when they come to our piano department. 
You ask why? Because they are told 
a lot of truth — truth about our pianos 
■ — truth about the pianos in other stores. 
We do not overstate the qualities of our 
pianos, neither do we discredit or run 
down those carried by other dealers. Our 
prices are so much less than other piano 
stores ask for the same qualities that 
there would be no object in running their 
instruments down. We can admit the 
full worth of the pianos carried by 
others and at the same time sell equal 
qualities for less money than other deal- 
ers must get because we have no "flying 
squadron" of expensive solicitors, we pay 
no commissions and we give no dis- 
counts. — Jones Dry Goods Co., Kansas 
City, Mo. 

Ten dollars, little as the sum is, will 
start your ownership of one of the most 
desirable pianos of the present day. For 
ten dollars we will deliver to you a beau- 
tiful Heller piano, backed by our guar- 
antee. The balance of the cost of the 
piano may be paid in such small month- 
ly sums as $6, if you wish it. We have 
made these unusually easy terms to en- 
able every one to own a piano of dis- 
tinctly high grade, to enable every home 
to have at command the influence of 
good music. The Heller piano is the 
best in its class. It has a sweet, sym- 
pathetic tone. It is such an instrument 
as the musician delights to use. It ap- 
peals as no other moderate priced piano 
does to the artistic nature. It is won- 



derfully durable, also, made with unusual 
care and skill and its case designs are 
as refined and perfect as the tone of the 
piano is admirable. We have sold hun- 
dreds of Heller pianos in Brooklyn and 
from the owners of almost every instru- 
ment have come either through letters or 
personally the most enthusiastic com- 
mendation. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

That the piano exerts a broad influence 
in the home there can be no doubt. The 
great Rubinstein once said that piano 
instruction should be made compulsory, 
if only to lighten the troubles and vex- 
ations of man and woman. Certainly 
there's nothing that brings more glad- 
ness and sunshine into the home than a 
good piano. A fortunate selection, then, 
becomes a matter of vital importance. 
Have you in view the purchase of a 
piano? If so, can you make a wiser 
choice than a Wissner would be? You 
want a piano with tone and action that 
will always invite and captivate — and 
never repel. A pupil will make much 
greater progress on a piano of this class. 
You want a piano that has a good stand- 
ing with musicians and the musical pub- 
lic. You will always be proud of the 
name " Wissner." You want a piano con- 
structed on scientific principles, with in- 
flexible solidity, of the choicest material 
throughout, to withstand years of use 
and the trying conditions of our var- 
iable climate. The Wissner piano will 
meet these requirements fully. — Wissner, 
Brooklyn, N. Y. 

The distinctive tone of the Vose piano 
has made it essentially the pianoforte 
of the home as well as of the artist. 
Over two thousand of these pianos are 
being used by music teachers and their 
pupils in Southern California. — Southern 
California Music Co., Los Angeles. 

Nothing shows the splendid quality of 
Hazelton pianos better than the good 
quality of the piano people are willing 
to give up in order to have Hazelton 
pianos in their homes. We have quite 
a few of these taken-in-exchange pianos 
now — all of them have been repaired 
and regulated, and many of them cannot 
be told from new. Seeing is free, and 
buying is next thing to it. — Anderson $ 
Co., Brooklyn, N. Y. 

The Lauter piano is an instrument to 
satisfy every demand of the artistic 
player. It has a tone of exceptional 
beauty, of wonderful power and liquid 
purity. The modulation has been pro- 
nounced delightful; there is no "break" 
at any point of the key-board. — Lauter 
Co., Newark, N. J. 



PIANOS 



892 



ADVERTISERS CYCLOPEDIA 



Wissner reputation, the best way we 
can explain it. For many years we have 
been investigating, experimenting, de- 
voting a vast amount of time and ex- 
pense to the discovery of certain prin- 
ciples or laws of acoustics which, in their 
practical application to the numerous 
composite parts which go to make a 
piano in its completeness, would pro- 
duce the most musical and purest tone. 
The popularity of the Wissner pianos 
with many of the greatest artists and 
musicians of our times and the enthu- 
siastic indorsement of the world's great- 
est critics on tone give ample proof of 
the success of our incessant labors. Our 
prices and terms are surprisingly rea- 
sonable for merit of the highest stand- 
ard. — Wissner, Newark, N. J. 

The pure musical tone of the "Hard- 
man" touches the heights and depths of 
human feeling; unrivaled in sweetness 
and power — it will not change in a life- 
time. The valuable and exclusive patents 
of the Hardman piano permit a solidity 
and accuracy of construction resulting 
in an absolutely reliable instrument — one 
in which the tone and action remain 
unchanged even when exposed to a 
piano's two greatest foes — dampness and 
sudden changes of temperature. Con- 
sidering the quality and reputation of 
the Hardman piano, the prices are ex- 
ceedingly moderate and the instruments 
are sold on the most reasonable pay- 
ments, if desired — a given amount each 
month to suit the convenience of the 
purchaser. We ask no notes or the 
signing of agreement other than the 
simple purchase contract. — Hardman, 
Peck $ Co., Brooklyn, N. Y. 

The Weber small grand, measuring 
but five feet four inches in length, is 
the latest and most remarkable creation 
of the Weber house. This instrument 
has proved a revelation to musicians who 
had not supposed it would ever be pos- 
sible to embody such beauty and volume 
of tone in so small a space. It has al- 
ready been installed in many homes 
where heretofore only an upright could 
be accommodated, and admirers of the 
tonal qualities of the Weber Grand are 
invited to inspect this artistic and really 
wonderful instrument. — The Weber 
Piano Co., New York, N. Y. 

Between the action of a grand and 
that of an upright piano there is an 
important difference. In the grand the 
action lies in a horizontal position and 
hammers rebound by their own weight. 
In the upright, mechanism must be used 
to do what gravity no longer can per- 
form. That is why there is never the 



same power of repetition, the same elas- 
ticity and delicacy of touch in an up- 
right as in a grand. The difficulty hith- 
erto has been to make a grand piano 
small enough to go in the same space 
that an upright would take, and yet 
retain its full musical tone. Many tried 
and failed; then they said it couldn't be 
done. But it has been done. The house 
of Chickering, the house that has always 
been in the lead in every new develop- 
ment of the piano, has built an "Infant 
grand," which, when put in the corner 
of a room, takes up little more space 
than would be required for an ordinary 
upright. And yet it is full seven and 
one-third octaves, with a pure musical 
tone throughout the whole scale. — W ana- 
maker, Philadelphia, Pa. 

"Can I have a couple of towels?" 
Landlady — "Are you going to stay all 
summer?" Tourist — "That depends. 
Have you a Hobart M. Cable piano in 
the parlor?" "No; but I am going to 
Ludlow Barker & Co.'s to buy one, for 
those who have bought them at this re- 
liable music house, say they are equal 
to any in the world, and the prices are 
so reasonable." "Well, landlady, if you 
will buy the Hobart M. Cable piano I'll 
stay all summer; if we are ever to reach 
that sunny spot." — Ludlow Barker <£■ 
Co., Hartford, Conn. 

A certain variety of soil and climatic 
conditions produce an evenly grained 
and finely fibred spruce. It is from 
these districts we get the wood for the 
Mason and Risch sounding board. We 
carefully select the finest examples of 
this best of spruce with just the right 
texture and grain to give the greatest 
resilience. The sounding board is built 
up of narrow strips of spruce firmly 
glued together and firmly held by a 
series of ribs on the back. We spent a 
great deal of time investigating and ex- 
perimenting before we brought our 
sounding board to its present state of 
perfection. The result is that beauty of 
tone for which the Mason and Risch 
piano is famous. — H. Leach, Montreal. 

Ministers and church committees, what 
about your new organ? We have added 
a pipe organ agency to our extensive 
piano business; namely, the Austin Pipe 
Organ, which means to church music 
what the Steinway piano means to par- 
lor music — perfect satisfaction. The 
mechanical accuracy with which this or- 
gan is constructed makes it superior to 
any other used in church services. Are 
you interested? Then let us send you 
full particulars. No trouble at all — it 
is our pleasure. — Geo. J. Birkel Co., Los 
Angeles, Cal. 



PIANOS 



OF SELLING PHRASES 



Mehlin Pianos are widely known as in- 
struments of the highest artistic stand- 
ard and are considered by expert judges 
to be one of the finest pianos made. 
They certainly are creating more fav- 
orable comment than any other, and 
justly so because of their superior merit. 
— Wm. Wander $• Sons, Hartford. 

You are to spend a lifetime with your 
piano if it's a good one. Choose it wise- 
ly and with caution. Look all around, 
visit all the stores and sales, inquire and 
investigate, buy the best piano you can 
for the money. Be sure you buy your 
piano of a dealer who intends to stay 
in business here. It's no uncommon thing 
to have people come into our store and 
inquire where Mr. So and So is, from 
whom they bought their piano; the in- 
strument being out of order and unsat- 
isfactory. But there's no remedy if you 
happen to buy from a dealer who is not 
substantial. — /. W. Jenkins' Sons Music 
Co., Kansas City, Mo. 

Every day makes music more and 
more a necessity in American life. Like 
light and air and fire, it supplies a want 
that must be satisfied. Christmas only 
a few weeks off could hardly be Christ- 
mas without music, and while no instru- 
ment can take the place of the piano in 
the home, no piano can carry the word- 
less language into that home with the 
satisfaction that the Sterling does. — The 
Sterling Piano Co., Brooklyn, N. Y. 

We, the largest, oldest and most re- 
sponsible music house in the entire 
Northwest, say to you that we are of- 
fering to you piano inducements at our 
present special sale which will never 
again be duplicated in Salem. We say 
this unreservedly knowing the financial 
inability of any other Northwestern con- 
cern to duplicate our present proposi- 
tion. This is our last special sale in 
Salem ! We have brought a limited num- 
ber of our leading makes here, and offer 
them to you for a short time only at 
wholesale figures, on easy terms. If you 
ever intend to give your home a piano, 
your chance is here. We have an ob- 
ject in doing this. That is our side of 
the affair. If you get a high grade 
piano for what your neighbor paid for 
a cheap one, that is your affair. — Allen 
$ Gilbert, Bamaker Co., Salem, Ore. 

The piano that you buy must appeal 
to your ear by its perfection of tone, to 
your eye by its beauty of casing, and 
to your practical sense by its reputation 
for durability. Over 60,000 satisfied 
users are proof positive that the Hard- 
man possesses all of these requisites. 
Its marvelous tone and remarkable 



wearing qualities have earned for it the 
unique distinction of being "the piano 
that improves with use." — Hardman, 
Peck $ Co., New York, N. Y. 

Nowhere is it possible to find a col- 
lection of pianos of higher merit. From 
the best, moderately-priced piano to the 
best of the very highest class, not one 
of the various styles in our famous 
quartette can be excelled at the price- 
either from the viewpoint of tonal or 
exterior beauty. The Francis Bacon, 
a piano whose history goes back with 
just family pride to 1789, yet kept con- 
stantly in the forefront through im- 
provements wrought by succeeding gen- 
erations — each having made the piano 
a life study. Many folks who have 
known the Bacon only in the homes of 
friends or by repute have supposed 
that, like other famous pianos, its price 
was beyond the means of the average 
music lover. The Bacon piano is sold 
by dealers at $400 to $500; but we have 
one style in a rich, plain case, as fine 
as the others in a musical way, at $325 
— one of the great special attractions 
of this new piano store. The Steck, 
the Krell and the Royal — are the other 
pianos here, each at the head of its 
class — the former representing the 
highest attainment in piano construction, 
the others being of well-known excel- 
lence. — Strawbridge <$[ Clothier, Philadel- 
phia, Pa. 

Many pianos have a bridge made of a 
single piece of wood, bent and shaped 
as needed. This looks well and performs 
its functions correctly at first, but later 
it checks, thus loosening the little pins 
holding the wires and giving the piano 
an ineradicable rattling sound. The O. 
H. Houck piano is a safe-guard from 
ruin from this source by having the 
bridge built up of many thicknesses of 
veneering which cannot crack or check. — 
O. K. Houck Piano Co., Memphis. 

The critical buyer is the one we wel- 
come, and if you are looking for a 
piano or organ, that embodies in the 
fullest degree all the essential points, 
honest value, superior wormanship and 
splendid musical attributes, our line 
should be considered. — Smythe $• Ben- 
zinger, Binghamton, N. Y. 

Vose Pianos have been giving the best 
of satisfaction. The Vose Pianos pos- 
sess a beautiful, refined musical quality 
of tone which is found in the Vose Pi- 
ano only. It is known as the "Vose 
tone." The durability of the Vose Pi- 
ano is wonderful, exceeding that of any 
other make.— S. W. Baudenbush $ Co., 
St. Paul, Minn. 



PIANOS 



894 



ADVERTISERS CYCLOPEDIA 



It has a pure, sweet, individual tone, 
mellowed and refined by long years of 
perfecting. In delightful responsive- 
ness, beauty and durability, it stands 
single and supreme. — Puntenney $ Eust- 
ler, Columbus, Ohio. 

Anyone who has had a Kershner pi- 
ano in the house where there were many 
people, some of them nervous, others 
sick, or perhaps where there were chil- 
dren asleep, would not take $250 for that 
soft stop. It enables one to practice 
without disturbing anyone in the house. 
It is not the soft pedal (the Kershner 
has that, too), but a special stop just to 
the left of the keyboard.— O. K. Houck 
Piano Co., Memphis, Term. 

You can buy other pianos for the 
price. But you cannot buy pianos as 
good. And, if this sum is about what 
you have decided to pay, you might as 
well get the best in the market for your 
money. This special lot of pianos is 
from a well-known maker. Rich and 
sweet in tone, durable in construction, 
high-class in finish. We know this piano 
so thoroughly, down to its smallest part, 
that we give it the broadest guarantee. 
Come and test it in any way you wish. 
You'll agree with us that it is the best 
piano at $250 to be found anywhere — - 
really a good $300 value. Pay a small 
amount down, and $1.50 a week there- 
after if you wish, with interest at the 
rate of four per cent, a year on unpaid 
balance. Few investments for the home 
give such a return of pleasure, such a 
refined, elevated influence. If some mem- 
ber of the family intends studying music 
next winter, this is an excellent oppor- 
tunity to get a good instrument for less 
than usual. — Strawbridge fy Clothier, 
Philadelphia, Pa. 

If you want a piano that will last, 
the Sterling satisfies. It has been manu- 
factured for nearly forty years, and the 
Sterling factory is a model. There you 
will find the materials used in the con- 
struction of the Sterling piano selected 
for their artistic and lasting require- 
ments, with the most skilled and intelli- 
gent artisans to mould and fashion them 
into the finished product. — Orinnell 
Bros., Saginaw, Mich. 

Piano stores are not all alike. They 
differ as much as hotels or steamships or 
railways. Some are good, some indif- 
ferent, some positively bad. And there 
is always a best. In Kansas City and 
the Southwest the best piano store is the 
Jenkins store. Best in the pianos it 
sells. Best in its guarantees, best in all 
its dealings with you. Some piano stores 
pay commissions to people who bring 



them piano customers. If the commis- 
sion is $25, that much is added to the 
price of the piano and the customers 
pay it, even though there is a pretence 
of having made the customers a special 
inside price. We pay no commissions. 
Our prices are so low we cannot afford 
it. We save that to the customers. You 
need no one to help you buy a piano in 
the Jenkins store. Your child could buy 
here as safely as you. We have sold 
pianos to children who came alone. We 
sell many on orders by wire or mail. 
Folks who know us know they can trust 
us. The confidence of the public is a 
great thing, and we are working to win 
and keep it. We save you $50 to $150 
on a piano. — /. W. Jenkins' Sons Music 
Company, Kansas City, Mo. 

The Schiller is not only better than 
any other Piano sold by us or anybody 
else at anything like the price, but it is 
as good in almost every particular as 
any Piano sold for $50 or $100 more. 
There is no better action, for instance, 
than that in the Schiller — the making is 
the best American invention can pro- 
duce. The case designs are beautiful. 
See the Schiller once and you can judge 
for yourself. — E. B. Guild Music Co., 
Topeka, Kan. 

Travel* many miles, find out whatever 
you can about pianos, and when you visit 
our piano department you will truly say 
our prices are ridiculously low. Re- 
member we sell a piano at $195.00 for 
which regular dealers are asking $300.00 
to $350.00. This piano is sold for about 
one-half of its real value. It has a re- 
markable, sweet, rich tone, beautiful ma- 
hogany case, extraordinary easy action, 
constructed by skilled mechanics, and 
you get a $350.00 instrument for $195.00. 
— John Mullins $ Sons, Jersey City. 

This Wanamaker piano business has 
grown to be the wonder of the trade 
world. Its methods and conduct have 
won the admiration of artists, music 
lovers and the general public alike. 
Success has been due first, to placing 
piano selling on a rational business 
basis, and making the buying of high 
class instruments easy to all. Second, 
never for one moment has the artistic 
element been sacrificed to the commer- 
cial. The commercialism applied has 
brought large savings in cost to the 
public, by having done away with cost- 
ly selling methods — and yet, never in all 
their history were Chickering & Sons 
and Vose & Sons so free to turn their 
artistic genius to new achievements in 
piano betterment. — Wanamaker, New 
York, N. Y. 



PIANOS 



OF SELLING PHRASES 



895 



The case, you must know, stands thus: 
Your family has been pressing and ca- 
joling you for months and possibly 
years to get a piano. It has been point- 
ed out again and again how desirable 
a piano would be as an acquisition in 
your home. The very conversation about 
the possibility of getting one has set 
a warmth of feeling around the din- 
ing table evenings that was good for it- 
self alone. The expectation that a piano 
would be forthcoming lent a pleasant 
and agreeable tone to the conversation 
whenever the subject was brought up. 
You are quite satisfied, for you admit it, 
that the piano would mean much in the 
way of pleasure and quiet happiness for 
every member of the family. You know 
it would appeal to you just as strongly 
as to your wife or your oldest daughter 
and your youngest son. 

All this is quite true, and our talk 
to-day is addressed to the gentleman at 
the head of the average home where 
there is not yet a piano. When brought 
to the crucial point lately of coming here 
to make a selection and thus end the 
problem for good and all, you have de- 
murred on some flimsy excuse that would 
not stand the pressing and reiterated ar- 
guments of the different members of 
the family. Finding yourself beaten in 
the discussion, you have kept mum 
about the matter ever since. 

Now this is all wrong. Your family 
needs a piano, and you need it as much 
as anybody — and you know it. Why 
should you insist longer in depriving 
your home of music when it could be 
had as easily as not? Why should you 
not either decide to come yourself and 
make a selection, or give your wife and 
daughters permission to do so? A piano 
bought here can be had on the most easy 
terms, and goes out strictly at our risk 
as regards quality. — Lauter Co., Jersey 
City, N. J. 

It was in 1900 when the Palmer piano 
first became known. Since then nearly 
five thousand Palmer pianos are singing 
their own praises all over the land. 
There must be excellent reasons for the 
continued rise in popularity of the Pal- 
mer piano, and if we analyze the reasons 
it will be found that the Palmer pianos 
were built to satisfy the popular demand 
for a reliable piano at a moderate price. 
There is no point that was overlooked 
that could add to real piano value. The 
Palmer is built by piano men, and it is 
a piano that will endure and give the 
utmost satisfaction. — The Palmer Piano 
Co., Toronto, Can. 

There is all the difference in the world 
between a piano cheap and a cheap 



piano. These are good pianos sold on a 
special occasion at a reduction and as 
far removed from cheap pianos — poor, 
shoddy trash gotten up to sell for "as 
good as" some reputable make — as a dia- 
mond is from paste. Demonstrating a 
piano is a pleasure in our broad sales- 
rooms. In moderate sized, sound-proof 
rooms we give one piano after another 
a thorough test, trying out both the bass 
and treble of each instrument until the 
intending purchaser finds the precise in- 
strument which is his or her ideal. Some 
purchasers care to hear only certain 
makes; others wish to secure the best 
piano for $150, $200 or $300, as the 
case may be. In any case, our demon- 
stration is thorough so that the purchas- 
er is suited in every detail. No effort 
is too great for us in order that we may 
completely satisfy. For the purchase of 
a piano is a serious thing. A good piano 
lasts a lifetime and is the best of com- 
pany all the while. — Lyon $ Healy, Chi- 
cago, III. 

The Erard is the most celebrated 
piano in the world. In Europe it stands 
for the highest type of piano develop- 
ment. It is to be found in nearly every 
house. The first Erard Piano was con- 
structed in 1777, and since then has been 
absolutely without an equal anywhere. 
Wagner, Liszt, Mendelssohn, Gabrilo- 
witch, Rubinstein, Mark Hambourg, Har- 
old Bauer, Mile. Chaminade, Patti, Pad- 
erewski and others have praised the 
Erard in glowing terms. — Siegel, Cooper 
Co., New York, N. Y. 

The windows were open! And the 
tones of some wonderful Piano were 
heard! The playing was skillful, but 
what could the pianist accomplish un- 
less he was inspired by the quality of 
tone he was producing by the aid of a 
perfect action ! Enquiry was made re- 
garding the maker. Some one among 
the fifty listening outside said that Lud- 
low Barker & Co. had placed one of 
those wonderful HOBART M. CABLE 
PIANOS in the home that week. The 
family have given Mr. Ludlow Barker 
a beautiful testimonial in praise of the 
Hobart M. Cable Piano. A magnificent 
stock in different styles has just been 
received and will be sold at reasonable 
prices. For further particulars go to— 
Ludlow Barker $ Co., Hartford, Conn. 

An Irishman once said: "If you can't 
be aisy, be as aisy as you can." Good 
advice— If you can't buy a new piano, 
buy a second-hand one; if you can't do 
that, buy an organ; if you can't do that 
—why, Tony sells Jewsharps— Tony 
Zender, Kenton, O. 



PIANOS 



896 



ADVERTISERS CYCLOPEDIA 



Ask any one who knows our pianos 
and you will be told they are all we 
claim for them from the all round home 
piano to the most artistic, each equal to 
the best in its class. "We will be glad to 
have you call and thoroughly examine 
our instruments, learn their merits, and 
get our prices and terms. You will find 
the pianos, with prices and terms, all 
right. — Geo. E. Snedeker $ Co., Tren~ 
ton, N. J. 

Pianolas and pianola pianos are revo- 
lutionizing the method and standard of 
piano playing. And not only this, but 
they are furnishing the means whereby 
everybody can experience the pleasure 
of playing the piano without spending 
years of practice and a small fortune 
in money. Any kind of music at any 
time is possible if you own one of the 
above. We will be pleased to give dem- 
onstration and further information to all 
who will call at our warerooms at any 
time. Remember the pianola can only 
be had at L. B. Powell $ Co.'s, Scran- 
ton, Pa. 

Why not have a piano? Your family 
craves it, and possession is easy. The 
George J. Birkel Co. has accomplished 
wonders in broadening the possession and 
enjoyment of pianos in homes that a 
few years ago would have been appalled 
at the thought of undertaking such an 
investment. The Birkel Co. policy 
helped in two ways — it secured and guar- 
anteed worthy pianos at unusually low 
prices. Then it inaugurated the method 
of easy payments, without increase in 
price. We handle the famous Steinway, 
Kranich & Bach, Estey, Emerson, and 
other high-grade instruments. — George J. 
Birkel Co., Los Angeles, Cal. 

If you want a piano; want the best 
piano that $300 can buy, come in and 
see and hear the Heller, and we think 
you will be content to save the $74.50 
for something else. But don't come too 
late. There were only a hundred pianos 
and they are going fast. We got the 
pianos at a bargain because the big 
Western house for whom they were 
made could not take them. The casing, 
called the Empire model, is the most 
beautiful the Heller people have ever 
turned out. The piano part — the action, 
it is called — is the same fine musical 
instrument we have sold for several 
years and that has given universal sat- 
isfaction. The makers believe in it 
enough to give a full year's guarantee 
with every instrument they sell. We 
believe in it enough to back up their 
guarantee with our own for ten years 
also. — Frederick Loeser <$; Co., Brooklyn. 



The Sterling piano is particularly a 
piano for the home, and through the 
home it has gained its great reputation. 
Its sweet singing tone and sympathetic 
touch express a volume of rich sound 
most pleasing in a room; its case, hand- 
some and appropriate, always harmon- 
izes with the decorative effects of the 
furnishings; its enduring qualities with- 
stand hard usage and the rigor of a 
changeable climate. — The Sterling Piano 
Co., Brooklyn, N. Y. 

The ultimate object of all music, in 
so far as a purely aesthetic vision can 
be endowed with an object at all, is its 
picturesque suggestiveness. Musical com- 
positions are delightful not so much be- 
cause of concrete harmony, or melody, 
as from the fact that all music, in the 
final analysis, is the throbbing of some 
soul. The tones that produce aural emo- 
tions are merely the sound-pictures of 
these heart-throbs, made realistic to our 
sense of hearing, just as the artist's 
brush makes realistic the form and color 
beauties of nature to our sense of vision. 
In home or concert hall, in surroundings 
modest or magnificent, the hand that 
sweeps the keyboard and with its magic 
touch conjures therefrom a vision of to- 
nal beauty — paints a picture of some- 
thing that the eye cannot see but yet 
that is — something going back to the days 
of romance and the simple life — some 
plaintive melody of a volkslied, or czarda, 
or medieval chant, or serenade, or love- 
song — something picturesque. These 
voices of the heart find their most per- 
fect instrumental expression in the Ma- 
son & Risch piano. — Mason <$; Bisch 
Piano Company, Limited, Toronto, Can. 

We have in stock the largest number 
of pianos and organs carried by any 
firm in the South. We sell the Mason 
& Hamlin, Conover, Cable, Schubert, 
Kingsbury and Wellington pianos; the 
best and finest pianos made in the world 
to-day, bar none. — The Cable Co., Jack- 
sonville, Fla. 

Our guarantee guarantees in such a 
way that there can be no question about 
our responsibility in the matter. Every 
piano that we sell goes out of our 
ware-rooms under written warranty. But 
in addition we agree in every instance 
to exchange if not satisfactory, after ex- 
tended use in your home. Our policy 
naturally must be to sell only satisfac- 
tory instruments. We will not let you 
have a piano unless we believe it will 
give you the greatest possible satisfac- 
tion. Our guarantee absolutely guaran- 
tees you in any event. — Lauter Co., Jer- 
sey City, N. J. 



PIANOS 



OF SELLING PHRASES 



897 



Parlor Maid — Marm, the cook has 
tipped the table over, with all the dishes 
on it. Didn't you hear the crash? 

Mrs. Crochet — Oh, yes, I heard it; but 
I supposed it was Eunice playing some- 
thing from Vogner. 

Or "Wagner." She has been study- 
ing the " Leschetizky " method and I 
expect to hear that her playing will re- 
semble most any "old noise," even the 
"falls of Niagara!" 

One thing we are to be thankful for, 
we bought a magnificent Hobart M. Ca- 
ble piano from Ludlow Barker & Co. 
and she can't " smash it " anyhow. These 
pianos have been tested by Barker & Co. 
about four years, and purchasers who 
are named "Legion" consider the Hobart 
M. Cable pianos equal to any in the Uni- 
ted States. For what? Glad to answer 
the question. They possess richness of 
tone, a responsive action, superior work- 
manship, thoroughly seasoned stock. The 
best and choicest materials. A scale 
that has taken 18 years to perfect. So 
that equality of tone is carried out from 
the lowest note to the highest. In a 
word, it is a " Wonderful Piano ! " Come 
to our ware-rooms and listen, listen, lis- 
ten, and you will be convinced. P. S. — 
Those who have pianos and desire first 
class tuning will leave their order with 
Ludlow Barker $ Co., Hartford, Conn a 

Our reputation is our capital. We 
never speculate with it. — The Hallet $ 
Davis Piano Co., Cleveland, O. 

Let's talk pianos! — It's for your in- 
terest to get the very best instrument 
your money can buy. It's for our inter- 
est to sell you a piano that will satisfy 
you not only now, but through all your 
lifetime. Come in this week; we want 
to " talk pianos " with you, and show you 
some of the new and favorite styles in 
moderate-priced instruments. — M. H. 
Andrews, Bangor, Me. 

It's a particularly good time to buy 
that piano. Good selling reasons make 
the best possible time for buying. In 
pianos that time is right now. There's 
broad choice to-day at strikingly reduced 
prices, but you'd best not risk being 
tardy if you appreciate a most decisive 
saving. New stock is crowding in — hence 
this remarkable offering. — W. J. Dyer 
$ Bro., St. Paul, Minn. 

A piano can be had most easily. — It 
is sometimes amusing to us to have peo- 
ple, despite the publicity we have given 
to our easy method of selling pianos, tell 
us that they had no idea that such a 
system was in force And we are often 
told by purchasers that had they known 
previously of our easy payment system 



they would have taken advantage of it. 
Probably the fact is that everybody 
knows of this in a hazy kind of way, 
but they allow it to escape their atten- 
tion and forget that our beneficent sys- 
tem is applicable to themselves, and is 
not merely a good thing in a general 
kind of way. The easy payment plan 
is meant for you. If there is no piano 
in your home, you should take advantage 
of it. You should secure a piano at 
once. — Lauter Co., Jersey City, N. J. 

Piano thoughts. — Perhaps you have set- 
tled the matter of possessing a new pi- 
ano this fall; and are thinking over the 
question of selection during these sum- 
mer days. The matter of cost has less 
to do now than formerly. Our method 
makes it easy to buy the very best pianos 
without paying any excess price for the 
accommodation. So, unless your means 
are quite limited, it is well to look as 
high as the Chickering. Of course the 
Chickering costs more than most pianos; 
but it gives ever so much more — artistic 
satisfaction for a lifetime, perfect tone, 
strength, power, beauty, all that the real 
music-lover enjoys and demands. It 
means only a few more payments, at the 
most; and then you have the ultimate 
gratification of possessing a piano that 
has no shortcomings, no limitations, that 
leaves nothing beyond to be desired. To 
the true musician this is everything; for 
any lower price is no consolation for the 
sacrifice of perfect tone, action or power. 
Think of the Chickering — see it, hear it, 
and save yourself the possibility of fu- 
ture loss or discontent, which so often 
follows when the Chickering is not cho- 
sen. — John M. Gallup $ Co., Hartford. 

A piano that won't stay in tune is 
worse than no piano. Call and examine 
the special features that give the popu- 
lar " Behr Bros." its peculiar supremacy 
in this feature. — Zender's Music Store, 
Fall River, Mass. 

Success is a magnet that draws good 
things to it. Our very great selling of 
high-grade pianos, and the manner of 
our selling, known as " The Jenkins 
Plan," has given us the exclusive agency 
here of the best pianos in all the world. — 
J. W. Jenkins' Sons Music Company, 
Kansas City, Kan. 

Our pianos have a reputation. And 
you'll not find a piano that we will not 
match, quality for quality, at a positive 
saving of $50.00 to $100.00. A remark- 
able statement, but we are prepared to 
back it up to-day — to-morrow — any time 
— for we regard each of our advertise- 
ments as an iron-clad contract with the 
public. — S. A. Hard, Newark, N. J. 



PIANOS 



898 



ADVERTISERS CYCLOPEDIA 



From quality to price. Quality at the 
top; price rock bottom, and both com- 
bined in every instrument that leaves 
the store. — Snedecker <$• Co., Trenton. 

The highest notes test the quality of a 
piano just as they do the human voice. 
If you will take the trouble to investi- 
gate you will find that the highest notes 
of a Behr piano are as clear as a bell 
and may be sustained almost as long as 
the notes at the other end of the key 
board. — Tony Zender, Kenton, O. 

Our pianos stay in the homes where 
we place them. We never exaggerate 
or misstate facts. We don't need to 
tell anything but the truth about the 
pianos we sell. They're good, reliable 
pianos, the best quality of tone and 
workmanship that cash can buy, backed 
by our best judgment and long experi- 
ence in the piano business. The cash 
buying means a good saving to you on 
price — one price to all — easy terms. — 
Barlow's Music Store, Trenton, N. J. 

The Lester piano though not as old in 
years as many of its competitors, fills 
most securely the niche of top notch ex- 
cellence at the much desired medium of 
price. — Walter Bonney, Utica, N. Y. 

Inventory sale of fine pianos. Select 
your favorite and then come and secure 
it at a big discount from our inventory. 
— Orinnell Bros., Port Huron, Mich. 

The best testimonial to our instru- 
ments is the satisfaction they give to our 
customers. We carry only the best 
grade for the least money. — Stone's 
Music House, Grand Rapids, Mich. 

The difference. A man who would sell 
himself is a disgrace to his Maker. A 
piano possessing qualities that will sell 
itself is a credit to the maker. The 
Steger & Sons pianos, speaking so elo- 
quently in their own musical language, 
sell themselves. The standard of excel- 
lence is never permitted to vary. No 
rule in our establishment is more rigidly 
adhered to. We simply make prices and 
terms, and these are as reasonable as 
consistent with the best workmanship, 
and the quality worthy the name of the 
house of Steger & Sons. The immense 
number of Steger & Sons pianos sold 
this year is evidence that they talk well. 
— Steger fy Co., Chicago, III. 

The dozen low-priced makers of pianos 
that we sell contain some very well known 
names. And every instrument, even 
where the cost is remarkably small, is 
guaranteed by us to possess a certain 
intrinsic merit. The designs shown among 
these low priced pianos are varied and 
numerous; some of them are hardly sur- 



passed by pianos of the highest cost. 
While these pianos do not possess the 
reserve force necessary in an instrument 
to be subjected to the most severe test 
in a musical way (such pieces, for in- 
stance, as Schumann's Etudes Sympho- 
niques), for all music as high as the 
fourth or fifth degree of difficulty they 
are certain to prove acceptable. We cor- 
dially invite every prospective purchaser 
to pay a visit of inspection to our sales- 
rooms to compare the artistic, popular 
and low priced pianos. In the artistic 
pianos we offer a grade of excellence 
that can truthfully be said to be without 
a parallel. In the popular and low priced 
pianos, in addition to insuring every 
purchaser the utmost satisfaction, we 
are able to offer many decided advantages 
in the way of price. — Lyon 8[ Healy, 
Chicago, III. 

Piano buying is a confidence. Unless 
you have expert knowledge of piano 
manufacturing you must rely entirely 
upon the reputation of the firm from 
which you buy. Thus you can readily 
understand what you are guaranteed by 
the name. — B. Dreher's Sons Co., Cleve- 
land, O. 

If you wish an ideally beautiful in- 
strument we think you will like the Lau- 
ter. This instrument of our own manu- 
facture is superb in tone, and in con- 
struction is beyond criticism. — Lauter 
Co., Newark, N. J. 

Pianos ! Good ones ! Chickering. The 
wonderful regard that the whole musical 
world has for the Chickering piano is the 
best proof of the excellence of the Chick- 
ering tone. This marvelous instrument is 
not only the oldest established American 
make, but it possesses a beauty of tone 
that is found in no other. There is a 
sweetness and purity in the tone of the 
Chickering that no one else has been able 
to duplicate; a never-ending fascination 
for the player that seems to increase as 
times goes on. No discerning musical 
person can fail to recognize the reason 
for the reverence and esteem in which this 
world-famous instrument is everywhere 
held. A Chickering costs a little more 
than the best ordinary piano. But by 
the expense of that additional little, you 
secure, beyond all question, the best and 
the most exquisite piano that the musi- 
cal industries of the globe can show. In 
buying a Chickering you secure to your- 
self the best it is possible to purchase 
— you will own an instrument that is 
most truly a thing of beauty and a joy. 
Once you hear the wonderful Chicker- 
ing tone you can't forget it. — Carl Hoff- 
man Music Co., Kansas City, Mo. 



PIANOS 



OF SELLING PHRASES 



899 



The best is none too good when it 
comes to buying pianos. — O. Young, 
Grand Forks, N. D. 

Every hour of every day in the year, 
between sunrise and sunset, an Emerson 
piano is made and sold in the United 
States. If it's an "Emerson" that's all 
you need to know about a piano. " Pay 
while you play." — Charles H. Loomis, 
New Haven, Conn. 

Piano truth tersely told. — /. O. Loch's 
Piano House, Ottumwa, Iowa. 

Let reason guide you. Every dealer 
tells you his piano is the best piano to 
buy. We say the same thing — why 
shouldn't we? But we say more and 
prove more than any other dealers in 
New England. — M. Steinert <$• Sons Co., 
Fall River, Mass. 

Remember when selecting a piano that 
quality (whether good or poor) remains 
long after price is forgotten; therefore, 
be wise and select good quality. Our 
pianos, the J. & C. Fischer, Sohmer & 
Co., Behr Bros., Keller Bros., and Bach, 
excel in good qualities of tone, action 
and construction, and our prices, from 
$450 down to $225, are right, because 
the quality you pay for is in the instru- 
ment. Call at our store and examine 
our pianos. They will please you. — Geo. 
E. Snedeker $ Co., Trenton, N. J. 

An extraordinary sale of used pianos. 
An event of vital interest to all prospec- 
tive purchasers. Fifteen square pianos 
to be given away free. Our salesrooms 
are literally jammed with used instru- 
ments that were taken in exchange dur- 
ing the past month for new Christmas 
pianos. To relieve their extremely con- 
gested condition so that we can provide 
room for shipments of new uprights 
from our factory now on the way here, 
we will sacrifice every used piano on 
our floors. Practically every good make 
in the country is represented in this 
lot, and every one is in good condition. 
If you are on the lookout for a bar- 
gain in the fullest sense of the word, 
you certainly will have no trouble find- 
ing one at this sale. A very small de- 
posit will secure one for you, and ar- 
rangements for future payments will 
be made to suit your convenience. "We 
have fifteen squares in our basement 
salesroom we would like to have removed 
at once, and those who are willing to pay 
the cost of cartage to their home can 
have them free of charge. We need the 
room and must have it at any cost. — 
Bradbury, Newark, N. J. 

Have you heard? Listen! Should mis- 
fortune in the way of sickness overtake 
the wage-earner of the family, we will 



postpone the regular payments on pre- 
sentation of the doctor's certificate. 
Should the sickness or accident prove 
fatal, we will give you a receipt in full 
of account, no matter how large or small 
the amount may be, provided you have 
fulfilled your part of our regular lease, 
and that the account was contracted six 
months prior to the sickness or accident. 
This offer to continue during the year 
1907. Here is your chance to get a 
piano without fear of misfortune. Worry 
no more. Come in and talk it over with 
us and select your piano. — Bruce-Surles 
Piano Co., Springfield, III. 

The soul of a piano lies in its tone. 
Almost any piano may look like a good 
piano, until the final test, tone, is applied 
to it. We sell pianos of complete con- 
struction — of perfect tone. Our prices 
are fair prices. — Miller Bros., Charlotte- 
town, P. E. I. 

Walters pianos are built to last a life- 
time by the Walters Piano Company, one 
of the most reputable piano builders in 
the world. Walters pianos are in reality 
masterpieces of piano construction — the 
tone is beautifully full, rich and reso- 
nant; the touch especially elastic and re- 
sponsive; the mechanism perfect; the 
cases beautifully designed and the fit- 
tings in every way most artistic. Noth- 
ing but the best materials are used in 
any part of the Walters pianos, and they 
are guaranteed in every particular for 
a term of ten years, a fac-simile of this 
guarantee ' being inserted in gilt letters 
on the inside top lid of every piano. Wal- 
ters pianos are fitted with renowned tone- 
lasting repeating actions, guaranteed for 
twenty-five years, which hold the tone 
deep, mellow and resonant longer than 
any other actions in the world. The 
hammers are sixteen pound, of heavy 
imported felt, made by the most cele- 
brated makers in the world. The cases 
are highly finished in double veneer; the 
panels are beautifully carved in the new 
Empire style. Walters pianos are fitted 
with Boston fall-boards, continuous 
hinges and improved practice mufflers, 
and embody all the very latest improve- 
ments. It is absolutely necessary to see 
and hear the Walters piano to fully ap- 
preciate the superiority of the Walters 
pianos in this great Bloomingdale sale. 
— Blooming dale's, New York City. 

An excellent collection of slightly used 
and second hand pianos and players 
(other than pianolas) at about half price. 
Kimball, Knabe, Emerson, Pease, Little 
Jewel and other good makes included at 
from $125 up. Terms $5.00 a month up. 
— D. S. Johnson Co., Tacoma, Wash, 



PIANOS 



900 



ADVERTISERS CYCLOPEDIA 



The day of the self-playing piano is 
here. The entire musical world is in- 
terested. Every home that contemplates 
buying a piano must think of the mem- 
bers of the family who cannot play 
by hand, as well as those, or the one, 
who can. The present season has marked 
the advent of self-playing pianos of the 
most artistic character, and the self-play- 
ers are now being sought and welcomed 
by people of highest musical taste. — The 
Wanamaker Store, New York City. 

At Longshore's music store can be 
found the oldest, most popular and well 
known makes of pianos that were ever 
put on the market. Pianos that have 
stood the test of years and whose very 
name is a guarantee of quality, of tone, 
finish, case and workmanship. The 
Prescott piano is one of these famous 
makes, founded in 1809 and as enduring 
as granite. These are found at Long- 
shore's Music Store, Zanesville, Ohio. 

Our pianos appeal to a refined and cul- 
tivated musical taste, in tone, action and 
cases. The names of J. & C. Fischer, 
Sohmer & Company, Behr Bros., Keller 
Bros., and Bach on our pianos guaran- 
tee the highest excellence. Our prices 
from $225 up appeal to the purse. You 
cannot buy more piano value anywhere, 
at our prices, than we give, and you'll 
often get less. Come to our store and 
see for yourself. — Geo. E. Snedeker <§• 
Co., Trenton, N. J. 

The Laffargue piano of New York has 
won and maintained a high position in 
the musical world for beauty of tone and 
case and great durability. Like all men 
who make a large success, Mr. Laffargue 
puts his whole soul in his work and is 
exceedingly proud of the piano that bears 
his name. The instrument is made in a 
variety of styles and cases and can suit 
all sizes of rooms. The regular price 
is from $300 up. We are offering spe- 
cial prices and terms during our great 
removal sale. Instead of guaranteeing 
the Laffargue piano for a merely limited 
period we extend to you (and verify) the 
maker's warranty to make good at any 
time any flaw or structural defect. This 
is how we esteem the Laffargue piano. 
We represent twenty other makes of pi- 
anos and are offering the greatest bar- 
gains in all of them. — Taylor-Gardner 
Co., Tacoma, Wash. 

True merit always wins. A few weeks 
ago I received a carload of Krell-French 
and Lagonda pianos. They are nearly all 
sold and another carload is in transit 
from the factory. Each instrument is 
thoroughly scientific in construction, 
and fully tested before delivery to pur- 



chaser. Let us show you our line before 
you buy. Five makes to select from. 
Prices right. Terms liberal. We tune, 
repair and move pianos. — W. E. Dean, 
Joliet, III. 

We give the best of piano value in the 
Keller Bros.' pianos at our prices of $250 
to $300. These instruments have a pure 
singing, sympathetic tone, an easy, re- 
sponsive action, are in beautiful cases, 
are warranted for ten years and we will 
sell them on easy payments if desired. 
One will do himself an injustice if he 
buys elsewhere before giving the pianos 
a thorough examination at our store. Call 
and see them and our other makes of 
pianos at from $500.00 down to $225.00. 
— Geo. E. Snedeker $ Co., Trenton. 

Latest styles in pianos. The 1907 
styles of pianos shown by us are far in 
advance of ordinary instruments. They 
mark wonderful progress both in point 
of tone and appearance. It is hardly 
possible to realize the strides taken in 
piano building without a critical exam- 
ination of these most recent models. 
Those who play a piano will be given 
every opportunity to make comparisons, 
and those who do not play will have 
careful demonstrations made for them 
by our salesmen. — The J. T. Wamelink 
$• Sons Piano Co., Cleveland, O. 

Sterling player-piano is an artistic 
sterling concert grand piano double in 
usefulness. The player, hidden within 
the case, takes the place of the human 
fingers of those who haven't acquired 
technique. This does not interfere in 
the slightest with the use of the piano 
for the accomplished musician. Terms 
so liberal any one can own a Sterling. — 
The Sterling Piano Co., Brooklyn, N. Y. 

You can form some idea of the stand- 
ing and quality of our goods when we 
tell you that we do not keep the cheap 
stencil pianos on our floor. This kind 
of a piano is little better than no piano 
at all. Means dissatisfied customers. 
Means trouble, piano getting out of or- 
der, pianos getting out of tune. Poor 
economy. In the end you pay out enough 
in a few years to buy a good first class 
piano. Why not buy the good kind and 
avoid all trouble for years to come? — 
Hern $ Co., Springfield, III. 

The Winthrop piano has a most beauti- 
ful tone, clear, sweet and brilliant. The 
action is easy and elastic. The cases 
are very artistic — light or dark mahog- 
any, light or flemished oak, plain or 
figured walnut or ebony. All double ve- 
neered. All the metal pieces, tuning 
pins, strings, etc., are guaranteed not 
to rust. — Lit Bros., Wilmington, Del. 



PIANOS 



OF SELLING PHRASES 



901 



Have you read about our piano insur- 
ance? Should misfortune in the way of 
sickness or an accident overtake the 
wage earner of the family we will post- 
pone the regular payments on presenta- 
tion of a doctor's certificate. Should 
the sickness or accident prove fatal we 
will give you a receipt in full of ac- 
count, no matter how large or small the 
amount may be, provided you have ful- 
filled your part of our regular lease and 
that the account was contracted six 
months prior to the sickness or accident. 
This offer to continue during the year 
1907. Call or write to us. Our pianos 
possess that beauty of tone, finish and 
integrity of construction which place 
them beyond ordinary instruments and 
make them a pleasure for all time. And 
you will be surprised to find how reason- 
able in price they are. Our liberal par- 
tial payment plan makes this price 
doubly reasonable and attractive. — Bruce- 
Surles Piano Co., Springfield, III. 

The Stieff is the best piano made and 
acknowledged standard piano of the 
world. It is the greatest piano value for 
the price paid and consequently the 
cheapest piano relatively. Its market 
value after having been used depreciates 
less than that of any other make ever 
produced. The mere fact of the pos- 
session of a Stieff piano puts the seal of 
supreme approval upon the musical taste 
of its owner. — Chas. M. Stief, Colum- 
bia, S. C. 

The Heintzman & Co., piano excels in 
tone, as it does in touch, power and sing- 
ing quality. Perfection in all parts has 
been the unswerving policy of the man- 
ufacturers throughout more than half a 
century. There is only one Heintzman 
& Co., piano. "Excels all others," says 
Albani. — /. /. H, McLean $ Co., Ltd., 
Winnipeg, Can. 

Quality — quality is the thing you must 
seek in piano buying. If you simply seek 
cheapness in a piano, you not only do 
not save, but you lose all. A piano is 
purchased to delight the family circle 
with music and to educate the ear. A 
thin, wiry toned instrument is bad in 
the beginning and constantly grows 
worse under usage. Buy the best at the 
start — buy the Starr, and piano satis- 
faction will be yours. — Jesse French 
Piano Co., Montgomery, Ala. 

Honest goods hold trade. This is the 
reason why people of Mobile and vicin- 
ity come to our ware-rooms and send 
their friends here also for the purchase 
of a piano. Their experience has been 
that the piano purchased here was an 
honest one from start to finish — this is 



true of every instrument sold here — hon- 
est in construction, finish and perma- 
nency of tone. Delegates to the Grand 
Lodge, K. O. P., and lady visitors are 
cordially invited to inspect our show- 
rooms, music-rooms and very varied se- 
lections of high grade instruments dur- 
ing their visit to Mobile. We can show 
you an honest made piano for your home 
to-day. — E. E. Forbes Piano Company, 
Mobile, Ala. 

Choose with care. We keep at the 
piano buying public strongly on the im- 
portance of knowing the merits of the 
J. & C. Fischer, Sohmer & Company, 
Behr Bros., Keller Bros, and Bach pianos 
before purchasing another make. These 
pianos never disappoint those who pur- 
chase them, as they prove in use to be 
the best the money we ask for them will 
buy. Prices from $500 down to $225. 
Come into our store and see our pianos. 
They will please you, and it will pay 
you. — Geo. E. Snedeker <$• Co., Trenton, 

Pianos of New Year's. Nothing adds 
more to the attractiveness of home than 
music, and no more appropriate time to 
buy than this. Our stock is the largest, 
our instruments of the best grades, and 
our prices the lowest. Liberal terms 
to all. We urge you to call to-day. — 
The Munson Music Co., Zanesville, O. 

Good or indifferent pianos, organs, etc., 
Low price is a good thing to look for. 
But low prices are not everything, and 
unless quality goes with them they are 
of no consequence at all. The place in 
which you buy often makes all the dif- 
ference between good and indifferent 
pianos, organs and musical merchandise 
— without adding a penny on the cost to 
you. Our great pre-inventory sale of 
pianos, organs and musical wares are 
present instances of wonderfully law 
prices on thoroughly worthy instruments 
and goods. Nowhere in this section will 
you find a finer line of instruments and 
wares than we carry constantly in stock. 
Therefore, when you can buy at cut 
prices you should supply your wants. 
These cut prices will only prevail until 
we take our annual inventory. — Kra- 
mer's Music House, Allentown, Pa. 

Musicians jump at our pianos — first, 
because the quality of the instrument is 
pleasing to the connoisseur; second, be- 
cause the prices we ask are in line with 
honest merchandising. The names of 
these pianos are a guarantee of excel- 
lence: Everett and Harvard. If you 
can't pay the entire sum charged when 
you buy, we will arrange with you on 
an equitable installment basis. — L. 8. 
ISpear, Rome, N. Y. 



PIANOS 



902 



ADVERTISERS CYCLOPEDIA 



Melville Clark pianos satisfy the finest 
musical critics, not alone when new. They 
are dependable and durable as well, and 
retain after many years' use the musical 
qualities that made them attractive when 
new. They improve with age. They be- 
come more valuable to you as time goes 
on. The best instrument is always econ- 
omy. — The Simon Piano Co., Spokane. 

When a new piano goes irfto a home it 
is for a lifetime, or, at least, the term 
of years the younger members thereof 
remain under the roof tree. Only a pi- 
ano of the highest quality will wear 
throughout a generation; not only wear 
well, but yield a satisfactory musical 
return besides. — The Simon Piano Co., 
Spokane, Wash. 

Private circumstances have compelled 
the owners of the California Piano 
House, Inc., of Stockton, to retire from 
business. Their entire stock of high- 
grade pianos was thrown on the market 
to be sold en block. They accepted our 
cash offer, which was way below the 
market. The first and second shipments 
are now in our ware-rooms. The very 
high character of the pianos to be offered 
and prices we will ask will create a great 
stir. Every instrument is brand new — 
as if it just came from the factory. — 
/. B. Brown Music Co., Los Angeles. 

Nothing better in a piano can be had 
at any price than a Stieff. It is the 
equal of any upright piano made. It will 
prove a constant satisfaction to the most 
critical musician by the fact that the 
Rondo Musical Society, composed of Al- 
lentown's prominent musicians, has placed 
a Stieff piano in its rooms. We repre- 
sent the Stieff pianos. — Schubert's Mu- 
sic House, Allentown, Pa. 

A perfect combination — a musical na- 
ture, a Forbes piano. After a day of 
strenuous business cares and worries, 
when the strain on the nerves has been 
kept at the highest tension, what is more 
soothing, refreshing, and relaxing than 
to take a quiet hour at the piano, play- 
ing sweet music or improvising? The cares 
of life and business drop away one by 
one, and the whole system is rested and 
refreshed for another day's fight in the 
battle of life. The Autopiano is a boon 
to those who have no musical education, 
and can be played by any one. We have 
the most complete line of high grade 
pianos, autopianos and piano-players in 
the South. Low prices and easy terms 
to all. — E. E. Forbes Piano Co., Mobile. 

Pianos for particular people. No 
matter how high your musical standard, 
it can be satisfied here. We do not claim 



the impossible — selling dollar gold pieces 
for fifty cents — but whatever your price 
— $200 up — you have a right to your 
money's worth. It is here. Old pianos 
taken in exchange at their full value. 
Pay as you like. — Barlow Music Store, 
Trenton, N. J. 

The Lauter player-piano is here for 
your inspection. You have but to see it 
to conclude that you wish one for your- 
self. Think of it, every member of your 
family can play this remarkable instru- 
ment without having knowledge of mu- 
sic. With the aid of music-rolls and 
treadles this becomes an easy matter for 
everyone to learn. — Lauter Co., Newark, 
N. J. 

Without a piano your home is incom- 
plete. The piano has become an indis- 
pensable necessity for the home. There 
are a few pianos which, because they 
are best, are naturally selected by people 
of wealth. These best pianos are found 
in this community only in the Jenkins 
store. There is another group of pianos 
worthy and honest in every way, which 
are within the reach of all people of 
moderate means. These, too, are found 
in the Jenkins store. We guarantee 
every piano we sell, whether it cost you 
much or little, and we save you $50.00 to 
$150.00 on a piano. — J. W. Jenkins' Sons 
Music Co., Oklahoma City, O. T. 

Look into our pianos — look them all 
over inside as well as out, then hear 
them played and you will understand 
why professional musicians and laymen 
alike speak so highly of their superior 
tone, " action " and fine finish. Our 
prices are fair and you may pay for a 
piano in very easy installments. — Harris 
Music Co., Logan, Utah. 

Playable in two ways. Loeser, Heller 
and Reiman player-pianos. In appear- 
ance these instruments are simply hand- 
some upright pianos. They will delight 
the trained musician. They can be played 
by the fingers in the ordinary way. But 
to the unskilled musician they also open 
the way to making piano music of the 
highest grade. They can be played at 
will by aid of the perforated music roll. 
This is the complete piano — the piano 
which is bringing to us hundreds of or- 
dinary pianos of the highest grade in ex- 
change and in part payment. For the 
player-piano makes musicians of every 
one. Would not one of these instruments 
be the very best Christmas gift you 
could possibly make? Could you do bet- 
ter than to bring the power to play the 
piano to every member of your family? — 
Frederick Loeser $; Co., Brooklyn, N. Y. 



PIANOS 



OF SELLING PHRASES 



903 



PICTURES 



Pictures make particularly good wed- 
ding gifts; not only because they are al- 
ways welcome additions to the furnishing 
of new homes, but also because they re- 
flect in a peculiarly intimate way the 
taste and artistic perception of the giver. 
Brooklyn's chief collection of pictures 
for sale here and the prices are mod- 
erate always. But to-morrow, after ex- 
tensive and careful preparation we shall 
have ready the most notable collection 
of water colors in the city at prices re- 
markable in littleness. There are at 
least 200 water colors that are espe- 
cially suitable for wedding gifts. They 
represent the best work of both foreign 
and American painters. They are all 
artistically framed, many of them show- 
ing new ideas in the mounting that give 
them special individuality. — Frederick 
Loeser <$; Co., Brooklyn, N. Y. 

Yesterday's enthusiastic response 
showed the public appreciation of this 
opportunity to secure some of the best 
works of popular artists at the very hand- 
some saving of a third on the usual cost. 
The opportunity comes because the im- 
porters are expecting the arrival of new 
supplies, and they wish to dispose of the 
present stock quickly. The subjects are 
varied enough to suit practically all 
tastes. The canvases are handsomely 
framed in gilt frames, with gold bur- 
nished ornaments, and cased in protection 
boxes; and now offered at these prices. — 
John Wanamaker, New York, N. Y. 

There is a difference between pictures 
bought to sell at low prices and pictures 
made to sell at low prices. The former 
would be cheap at any price less than 
the regular price, while the former may 
be dear at any price. The pictures in 
the special sale were selected with care 
and judgment. We bought hundred lots 
of certain kinds, not too many of any 
one school or style, others in small quan- 
tities and the many lines formed into one 
show, making an immense and intensely 
fascinating exhibit. There are pictures 
that you will be pleased to have in your 
home, others that will make appropriate 
gifts. Pictures for favors, and you may 
obtain them without the least extrava- 
gance. — John G. Myers' Estate, Schenec- 
tady, N. Y. 

One hundred and thirty-three framed 
oil paintings, the work of well known 
foreign and American artists, will oc- 

PICTU 



cupy a considerable space in the Art Gal- 
leries to-morrow, and at prices ranging 
from $15 to $195 will present to dis- 
criminating art lovers a chance that, so 
far as we know, has not before been 
equaled. Seventy of these paintings were 
delayed in the Custom House so long 
that the importer considered them too 
late for his spring business- and was will- 
ing to sell the entire group to us at a con- 
siderable loss. A number of the Ameri- 
can pictures are by men with a national 
reputation, and, also through various cir- 
cumstances, have come to us for far 
less than their worth. — Abraham $ 
Straus, Brooklyn, N. Y. 

More little and big, cheap and expen- 
sive pictures than we've ever had before, 
twice over and a better grade. In the 
finer pictures especially you will find 
unusual things — things that are not often 
sold outside of exhibitions, done by men 
who live in the artistic atmosphere of 
Venice and Rome, and know very lit- 
tle else than color and line. — Schipper 
$• Block, Peoria, III. 

Picture specials. Those who like deco- 
rative surroundings in their homes will 
welcome the inducements which make 
this department justly popular. We 
have the goods to gladden and beautify 
any home — the prices are right, too. — 
Boston Store, Milwaukee, Wis. 

Framed pictures, fifty cents. Half a 
dollar is mighty little to pay for such 
attractive pictures as these, as you'll ad- 
mit when you see them. — The Wanamaker 
Store, New York. 

Pictures are "poems without words," 
but they speak many volumes of pleasure 
in a home. Come, lighten your home 
with a picture or two from this magnifi- 
cent collection. — Hahne $ Co., Newark. 

Water-color pictures to be good at all 
must be handled by a master hand — an 
artist that knows how. Here are some 
— there are twenty-three in all — that we 
offer at a special cut price just to make 
a quick sale and allure you into the 
most unique picture gallery in this city. 
Among those framed are some quite 
original designs — aside from their own 
merit they may give you a suggestion to 
frame some of your own pictures. We 
will make your visit a pleasant one, 
whether you wish to buy or not.— Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 
RES 



904 



ADVERflSERS CYCLOPEDIA 



Pictures are hurrying out. Many a 
Rochester home will be enriched as a 
result of this picture selling. Have you 
profited? Wander through the picture 
store and basement aisle, every picture 
in sight has a goodly bit of price clipped 
off. It's heroic treatment, but familiar 
pictures can't lag behind here. — Sibley, 
Lindsay $• Curr Co., Rochester, N. Y. 

Framed pictures, and much depends on 
the framing. You can " kill " a really 
good work of art by placing an inap- 
propriate frame about it. On the other 
hand, a frame in good taste adds much 
to any picture. We have selected ours 
with particular regard to the proper 
thing in artistic framing. If you need 
a few handsome little pictures — spots 
of color to brighten up the home — take 
our elevator to the fourth floor. Price 
— well, that's another thing in their favor 
— a little framed etching for $1.25, and 
some genuine hand-painted pastels, in 
gold frames, from $2.25. Over 200 sub- 
jects to select from. — Tull $• Gibbs, Spo- 
kane, Wash. 

A good picture is a source of pleasure 
and satisfaction to its possessor, and we 
have some splendid ones at 25 per cent, 
off.— F. B. Wright $ Co., Spokane, Wash. 

Seems like folly to spend money adver- 
tising the splendid values we are offering 
in pictures during our " art sale," but 
maybe you haven't heard of it, so please 
drop in and be convinced. 

Pictures that you'll never tire of seeing 
on your walls — priced a third to a half 
below exclusive picture dealers' prices.-— 
Kaufmann's, Pittsburg, Pa. 

Time is flying and you are getting older 
every day. Chances are you will never 
look any better than now, and it is a 
fine thing to have a' picture made, not 
too hot or cold. There is a difference 
of opinion as to why our pictures always 
please better than others. The fact is, 
we know how to take you at your best. 
It isn't flattery, it's appreciation. — Lar- 
rimer Art Shop, Marion, Ind. 

Rogers' photos are a standard of excel- 
lence that only years of experience and 
toil could make possible. And the re- 
sults are getting better all the time. — 
T. V. Rogers, Binghamton, N. Y. 

There are a few of these beautiful 
pictures that have slight imperfections, 
but most of them are perfect and such 
an opportunity to secure pictures for the 
country or city home or for wedding 
presents does not occur very often. They 
are colored fac-similes, water-colors, 
etchings, carbons, photogravures, etc., in 
endless variety — gold and hardwood 
frames. They are taken right from our 



stock and reduced to sell quickly and 
make way for the newer. — Abraham fy 
Straus, Brooklyn, N. Y. 

We have studied the popular taste of 
the period — caught the spirit of the 
" new era " and collected a stock of spe- 
cimens that proves pictures do not have 
to be old and rare to be pretty. Pic- 
torial art has a noble mission to ful- 
fill, but an advertisement is not the 
place in which to proclaim it. We, as 
merchants, have done our full duty when 
we make it possible for dwellers in the 
cottage beautiful to adorn their walls 
with pictures that gratify the mind and 
the eye and do not tax the purse heavily. 
— Chamberlin-Johnson-DuBose Co., At- 
lanta, Ga. 

The sale has justified our belief that 
such great values even at this season 
would be welcome. The homes of many 
Brooklyn people will be enriched with 
paintings which cost less than our prices 
could possibly be at any other season — 
less than they could be now, but for 
the remarkable chance which brought the 
group here. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

Start thinking about Christmas photo- 
graphs. It's none too early. The few 
days and weeks to Christmas will slip 
by all too quickly. You can remember 
more friends at a less cost, with photos, 
than in any other way. The man be- 
hind the camera is an important factor 
to consider in getting your work. A 
good picture of yourself or member of 
the family cannot fail to please. 'Twill 
be inexpensive, too. No troublesome 
posings. Snap them in a second. — New- 
ing, Binghamton, N. Y. 

Our showing of pictures is very at- 
tractive this season, as a glance at the 
windows will prove; it includes medal- 
lions, poster pictures in mission frames, 
beautiful water colors and black and 
white drawings and pastels. — The Fair, 
Ft. Worth, Texas. 

Make your own souvenir photos. It's 
impossible to buy pictures that will 
appeal to you and your friends as will 
those of your own making. Take a 
camera with you when you go on your 
outing. The pleasure you'll derive from 
it will more than compensate the outlay. 
We have a superb stock of kodaks and 
Brownies, prices from $1 to $20. We 
also have everything you'll need in 
supplies. Photographic goods you buy 
here you can depend upon. All chem- 
icals, developers, etc., are fresh and re- 
liable. Let us fit you out.— Vowell's, 
Washington, Pa. 



PICTURES 



OF SELLING PHRASES 



905 



PLUMBING 



A good rule to follow in deciding on 
where to place your order for plumbing 
work is the reliability of the plumber. 
The Paulin Stove and Furnace Co. are 
always reliable in estimates and in work. 
Good work always, and prices the low- 
est at which good work can be done. — 
The Paulin Stove $ Furnace Co., Sim- 
coe, Ont. 

A shower of comfort in warm weather 
you can take any time you feel disposed 
when your bathroom is fitted up in mod- 
ern style with a good shower apparatus, 
porcelain lined tub and good closet. Do 
away with antiquated old tub and wash 
bowl and let us put you in improved 
sanitary plumbing worthy of the times. 
If we do, it's done right. — /. C. Bixby 
$; Son, Omaha, Neb. 

A peep into an up-to-date bathroom 
is only less refreshing than the bath it- 
self. During the summer you will the 
more look to the bath for bodily com- 
fort. "We will show samples, plans, 
photographs, etc., of the porcelain and 
other tubs we supply and give you es- 
timates on our work in putting them in 
place — the whole guaranteed to be of the 
very best from a sanitary standpoint. — 
Frank P. Kelly, Binghamton, N. Y. 

A model bathroom is a most essential 
feature of the model house, as it is a 
necessary comfort to any home. Better 
put money in perfecting the sanitary 
system, thereby insuring the health and 
comfort of your family, than spending it 
for fine furnishings. — Clark Reed, Dav- 
enport, la. 

Plumbing as it should be done is the 
kind of plumbing we do — open, every 
joint tight, sanitary, latest style plumb- 
ing. Best of bath tubs, latest devices in 
water closets, sinks and everything you 
can think of in the plumbing line. Call 
us up on the 'phone, write us or see us, 
and we'll do the trick every time. — Blum 
Sc Eyster, York, Pa. 

Do it now. Have that old-fashioned, 
unsanitary plumbing replaced by new and 
up-to-date open plumbing. It will repay 
you in the increase of health and the 
saving of doctor's bills. We do over- 
hauling and refitting thoroughly. Let 
us give you on estimate on replacing all 
that old plumbing with up-to-date work 
that will keep out the sewer gas. — Thos. 
Oakes $ Son, Hartford, Conn. 

PLU 



Good plumbing is being appreciated in 
Tacoma more than ever. The day of 
the cheap shoddy class of goods has 
passed and people have learned that 
plumbing fixtures of the latest approved 
pattern, as installed by first-class work- 
men, is the most economical and will 
have only the best. We have the finest 
display and greatest variety to choose 
from. Come in and let us quote you 
prices. — Ben Olson, Tacoma, Wash. 

Putting in open plumbing in place of 
the old enclosed plumbing that hid the 
germs of disease is what we are called 
upon continually now to do. Winter is 
coming on when you will spend more 
time indoors. As a health precaution, let 
us put your plumbing in an up-to-date 
condition. — Brass Foundry $ Heating 
Co., Peoria, III. 

The running expenses of a house are 
largely added to by worn-out or poor 
plumbing, which is always out of repair. 
If you are annoyed in this way, let us 
overhaul it and put it in order for you, 
and you will find that the cost will be 
as nothing compared to what constant 
repairing amounts to. We will fit you 
up a bathroom or kitchen that will 
make your heart glad, without large ex- 
pense. — John H. Johnson §• Co., Sag- 
inaw, Mich. 

Mutual satisfaction. The pleasure with 
which we receive your order will be 
equaled by the pleasure with which you 
receive your completed work. None of the 
old stories told about plumbers fit us, 
anyway. Our charges are not high; we 
don't "putter" over a job and we don't 
use poor material. As a plain, everyday 
business proposition, we find it best to 
do the best kind of work and do it as 
cheaply as possible. — Shields § Leadley, 
Lansing, Mich. 

Do it now. — Have that old-fashioned, 
unsanitary plumbing replaced by new 
and up-to-date open plumbing. It will 
repay you in the increase of health and 
the saving of doctor's bills. We do over- 
hauling and refitting thoroughly. Let us 
give you an estimate on replacing all 
that old plumbing with up-to-date work 
that will keep out sewer gas. We make 
a specialty of plumbing repair work ; tel- 
ephone us your orders; work will be 
first class and prices right.— Thos. Oakes 
$ Sons, Hartford, Conn. 
MBING 



906 



ADVERTISERS CYCLOPEDIA 



We would like to remind you that this 
is the proper time to have your heating 
apparatus put in good shape for next 
winter. We can attend to this work 
promptly at the present time. Call up 
820 and we will do the rest. Best ma- 
terial and workmanship. — Libby $ BUnn, 
Hartford, Conn. 

If you have any plumbing, tinning or 
any kind of sheet metal work to do, let 
us give you a figure. — /. Batchelor $• 
Sons, Utica, N. Y. 

Let us figure on a modern system of 
sanitary plumbing. Whether you want 
to live in your house or sell it, up-to- 
date plumbing will be one of the most 
satisfactory investments. Bear in mind 
that our estimating entails no cost, our 
work no more cost than is right. — Lex- 
ington Plumbing Co., Lexington, Ky. 

Taking a bath is more important than 
taking a meal with some people. Per- 
haps you are one of these and need the 
service of plumbers whose skill and ex- 
perience in all matters appertaining to 
their line of work enable them to carry 
out instructions and produce satisfactory 
results. Sanitary plumbing has been 
made a study and we are successful 
with all jobs. — Hamp $• Simas, Reno. 

That leaky roof of yours will cause 
you no end of trouble if not attended to 
at once. — /. C. Cronan <Jf Co., New 
Haven, Conn. 

There are thousands of little things that 
keep cropping up in a poor job of 
plumbing which are the source of a great 
deal of annoyance and frequently hazard 
the lives of the occupants of the build- 
ing. It may be the wrong kind of traps 
have been used or the back vents were 
not put in properly and sewer gas is 
continually leaking into the house. These 
kinds of jobs probably cost just as much 
as if they were done by a reliable firm 
like J. Lyon <f- Son, Hartford, Conn. 

It does not pay to install cheap plumb- 
ing, because there is no one feature in 
the construction of a house that will 
be as unsatisfactory — both as to the fix- 
tures and the workmanship. On the 
other hand, there is nothing which will 
appeal so strongly to the fastidious and 
careful housewife, and be so great a 
source of enjoyment, as modern high- 
grade plumbing. — /. Lyon <§• Sons, Hart- 
ford, Conn. 

It's time to clean your furnaces and 
take down the pipes. The season has 
been so cool that you've needed a fire 
right along; but now the sooner it's at- 
tended to the better. It's been a long 
season, and a thorough cleaning is pos- 
itively necessary to the gdod of the 

PLU 



heater and preservation of the pipes. The 
soot remaining in the pipes over sum- 
mer will rust them out. Then, if you 
have them cleaned now they'll be all reader 
early in the fall. We've a force of ex- 
pert mechanics in our tin shop who've 
had years of experience in this kind of 
work. Our prices are right. — F. t 8.4 
Katzenbach $ Co., Trenton, N. J. 

I feel one hundred per cent, better 
for this splendid bath — the expression so 
often heard where bath tubs are. How 
about your home — do you enjoy this in- 
vigorating, health-giving comfort? If 
not, it would give us great pleasure to 
talk the matter over with you. — E. P. 
Hirst, New Bedford, Mass. 

Plumbing that pleases. Repair work 
that we do is the best advertisement we 
could have. It is so thorough and perfect 
that our customers feel more than sat- 
isfied and talk about us to their friends. 
We use only the best materials and hire 
only the most experienced workmen, con- 
sequently we are able to turn out work 
of a very high grade. Our practical 
plumbing knowledge enables us to sug- 
gest the best and quickest way to handle 
a job. — Waterman Davis § Curtiss, Sac- 
ramento, Cal. 

Talk on plumbing. No other part of 
the construction of a house requires such 
skill and judgment as does the plumbing. 
The carpenter or tinner may do a botch 
job on the roof, but a little rain will 
discover the defect to you and demand 
repair. The painter may do you a poor 
job, yet it offends only the eye. But if 
the plumber does not do a perfect piece 
of work, or if the plumbing put in your 
house some years ago has become unsani- 
tary by reason of defective material, you 
are entirely at the mercy of the de- 
stroyer. It gives you no sign to betray 
its infirmity. The defects may permit 
the entrance of sewer gas and you can- 
not tell what is sapping the life of 
your wife and children. If you have 
reason to suspect unsanitary conditions 
exist in your plumbing system you 
should have an examination of it at once. 
Our skilled service is yours for the ask- 
ing. Slate and tin roofing, galvanized 
iron work. — Wm. H. Harris, Mansfield. 
Plumbing. When you give the order 
to us for repair work or installation of 
a new system, you may rest secure in 
the certainty of a job well done. Best 
work and workmen. Heating. The warm 
days are fading away; cool nights are 
close at hand. Have you settled the 
heating matter? Time will be all too 
short. Act now. Just call us and we'll 
call on you. — Breen Brothers, Utica. 
MBING 



OF SELLING PHRASES 



90' 



Modern householders are installing in 
their sleeping apartments and dressing 
chambers, dainty one-piece lavatories. If 
you do likewise you will be provided with 
the comforts of a modern home. We 
would like to help make your home as 
comfortable as possible by installing a 
beautiful Standard porcelain enameled 
lavatory. Let us tell you the cost ; the 
price will agreeably surprise you. — Wal- 
ton, The Plumber, Camden, N. J. 

The devolopment of our business can 
be traced directly to the high quality of 
the work. Heads and hands are used to 
achieve success. Competent workmen 
are employed on all plumbing and heat- 
ing jobs and satisfaction is guaranteed. 
We use the highest grade materials con- 
sistent with price. All contracts are 
carried out according to both letter and 
spirit. No detail is slighted. Get our 
prices before placing your contract. — 
Shields $ Leadley, Lansing, Mich. 

Home comfort and good health depend 
upon sanitary plumbing. No matter 
what your surroundings or water supply 
may be we can install a system that 
will give you pleasure all your days. 
Let us tell you what it would cost for a 
hot water heater, a tank, bath tub, closet, 
lavatory, etc. — Wm. M. Harris, Mans- 
field, O. 

We are in the field for job work. 
What have you on hand? An estimate 
will be cheerfully furnished and a per- 
sonal call. — L. Farr $ Co.,Tacoma, Wash. 

Our business is plumbing — improved 
plumbing. We sell and install Standard 
porcelain enameled plumbing fixtures, 
and the guaranteed excellence of these 
goods bacKed by our own reputation as- 
sures you only the best. — /. C. Cronan 
Co., New Haven, Conn. 

No matter what your surroundings or 
water supply may be we can install a 
system that will give you pleasure all 
your days. Let us tell you what it would 
cost for a hot water heater, a tank, 
bath tub, closet, lavatory, etc. Natural 
gas fitting, tinning and roofing at right 
prices. — Wm. M. Harris, Mansfield. 

Every lady's dressing chamber should 
be equipped with a dainty snow white, 
one-piece Standard porcelain enameled 
lavatory. Have you ever stopped to con- 
sider how delightfully convenient it 
would be to have hot and cold running 
water in your dressing chamber, sleep- 
ing apartment, or first floor toilet room? 
Its presence would afford you the high- 



est degree of comfort. We will gladly 
quote you prices. Our plumbers are 
strictly competent mechanics, honest and 
reliable.— Horace B. Nash, So. Norwalk. 

A dainty bathroom. Figure on your 
bath room fixtures with us. We can save 
you money. Our work is a credit to us 
and a source of satisfaction to our cus- 
tomers. — McKeough-Danquer Plumbing 
Co., Utica, N. Y. 

Wait! As usual we will have the 
largest and finest assortment of portable 
gas lamps in the city. We will have a 
hundred or more different patterns to 
select from, and there will be no ques- 
tion about pleasing the most fastidious. 
We are receiving these goods daily and 
in the course of a week we expect to 
have our entire line on display. Do not 
purchase before inspecting our line. 
Watch our large show window. We 
also carry a full line of incandescent 
goods of every description. — Stradling 
Plumbing fy Heating Co., Utica, N. Y. 

Your plumber is responsible for the 
sanitary arrangements of your house, 
and the sanitary condition of your 
house is responsible in a measure for the 
health of your household. Protect your 
health, your peace of mind, by engaging 
the services of a plumber who knows 
how to give the best work and at a 
moderate cost. — Langdon $ Sullivan, 
Hartford, Conn. 

By the aid of sanitary plumbing there 
is no reason why your kitchen sink can- 
not be kept as immaculately clean as 
the dishes you eat from. All dangers 
of disease germs, vermin or foul odors 
are absolutely eradicated, because it can 
easily be cleaned and kept so. If you 
are building a new house or repairing 
an old one get into communication with 
us. We will give you the latest ideas, 
cost, etc. — J as. W. Hellman, Los An- 
geles, Cal. 

Plumbing and heating. Overflow 
meetings are not always joyful. When 
it's an overflow from the bath tub or 
a frozen pipe that causes the meeting of 
the household heads, telephone Hill & 
McCray, plumbers, and if the call is 
urgent we will send a man at once. 
Promptness, reliability and thoroughness 
are the points upon which we pride our- 
selves. If we attend to your plumbing 
it will be done right. Estimates cheer- 
fully furnished on all new work. — Hill 
<§• McCray, Omaha, Neb. 



PLUMBING 



908 



ADVERTISERS CYCLOPEDIA 



PRICES 

We always suspect that certain people, in paying the 
price of success, manage somehow to work in the short 
change racket. — Puck. 



Unprecedented prices. — Mandel Broth- 
ers, Chicago, III. 

Price cuttings that seem almost fabu- 
lous ! — E. S. Brown Company, Fall 
River, Mass. 

Daniel peerless pant prices. — H. $ D. 
Daniel, Hartford, Conn. 

Hot prices for cold weather. — Maas- 
Tussup Grocery Co., Galveston, Tex. 

Money saving prices. — G. G. Pyle, 
Johnstown, Pa. 

Prices cut to a point where buying is 
irresistible. — H. Eilerrnan $ Sons, Min- 
neapolis, Minn. 

February prices. — Louis Beck, Lan- 
sing, Mich. 

Price surprises. — Brown, Thompson $ 
Co., Hartford, Conn. 

Prices sharply reduced. — Rothenberg 
$ Co., New York. 

Pre-inventory clearing up prices. — 
The Chas. R. Hart Co., Hartford, Conn. 

Midwinter price wonders. — H. $• G. 
Daniel, Hartford, Conn. 

Modest and right prices rule here. — 
A. Schradzki Co., Peoria, III. 

Prices cut to pieces. — Boyle Hardware 
Co., OgUen, Utah. 

Very tempting prices. — Willis A. Gates 
Co., Portland, Me. 

End of the week prices. — Crawford's, 
St. Louis, Mo. 

An entire week of price slashing. — 
The B. $ O'Gann, Pueblo, Col. 

We've lost the exact rule for measur- 
ing price reduction, but we know that 
this is the deepest gash into figures we've 
attempted. — The Leader, Minneapolis. 

Prices chopped in two. — The Day Car- 
pet <$* Furniture Co., Peoria, III. 

Radical price reduction to insure quick 
reduction of overplused stock. — Carson, 
Pir'ie, Scott <Jf Co., Chicago, III. 

Maximum of quality for the minimum 
of prices! — Duff $ Repp Furniture Co., 
Kansas City, Mo. 

Marked concessions in price. — Lyon $ 
Healy, Chicago, III. 

Prices shattered and shivered. — Hart- 



man Furniture and Carpet Co., Louis- 
ville, Ky. 

Ever find a $10 bill? Well, that's just 
what this sale is like. At the prices we 
offer these suits and cloaks, it is just 
as good as finding half the purchase 
price in the pockets of the garments. — 
The Bee Hive, Kansas City, M o. 

Long coats, short prices. — C. E. Long- 
ley Co., New Haven, Conn. 

January prices. — The Plymouth Cloth- 
ing House, Minneapolis, Minn. 

Prices take a tumble. — /. A. Jones's, 
Alliance, O. 

Prices beckon to you thus: — Romer, 
Lovell $ Co., Bay City, Mich. 

We have turned prices topsy turvy on 
everything. — A. S. Berry, Ottawa, III. 

Plain Prices. — All the ornaments 
knocked off the prices ! We have been 
in business just six months. We have 
done well, better than we expected. For 
two weeks, plain, very plain, prices will 
be the rule. Plain cards in black and 
white prices to start with, plain reduc- 
tions, plain values, plain evidences that 
our first semi-annual effort is going to 
mean money to you. — Empire Furniture 
Store, Schenectady, N. Y. 

Save Your Money on the Spot, Take 
Your Saving Home with You, and Spend 
It Where You Please. — There is no string 
tied to The Fair's prices, no come-backs, 
no further reckonings. In plain figures, 
our prices tell the story of real economy. 
When you've bought, you're through, 
and can spend your savings for what 
you choose. — The Fair, Chicago, III. 

Prices are quick sellers. — N. Y. Mail 
Order Store, N. Y. 

Prices all cut to pieces. — Ilten Bros. 
<$• Taege, Cedar Rapids, Iowa. 

These prices are a rare treat. — W. F. 
Shelton, Jr., Kennett, Mo. 

One thing is better than our prices— 
our quality. — E. M. Austin, Litchfield. 

Disastrous prices. — W. W. Morgan. 
Clothing Co., Kansas City, Mo. 

Assortments that are peerless, styles 
that are confined to us. — Lansburgh $ 
Bro., Washington, D. C. 



PRICES 



OF SELLING PHRASES 



909 



Read these spring sale prices. Here's 
saving that counts. — Livingston's, 

Youngstown, Ohio. 

Next to that which is next to nothing 
in price. — Lazarus, Columbus, Ohio. 

A quick exit price. — Joske Bros., San 
Antonio, Tex. 

A carnival of low prices. — Meigs $ 
Co., Springfield, Mass. 

Warmer weather brings lower prices. 
— Hills § Co., Hartford, Conn. 

A Strictly One-Price Policy Wins Con- 
fidence Where a Shifting Policy Fails. — 
Minneapolis Dry Goods Company, Min- 
neapolis, Minn. 

Commanding prices. — Kent's, Cleve- 
land, Ohio. 

Sure-to-sell prices. — Ackeman, Pueblo. 

Volcanic eruptions of prices. — The Big 
Store, Marion, Ind. 

Prices everlasting the lowest. — Hale's, 
Sacramento, Cal. 

Housekeeping prices. — Schenectady 
Public Market, Schenectady, N. Y. 

Bold price cutting. — Rothschild $ Co., 
Chicago, III. 

Prices drop to the bottom. — Evans, 
Munzer, Pickering <$; Co., Minneapolis^ 

Nothing has been reserved in our men's 
clothing department. Every article re- 
duced in price, some of the suits and 
overcoats reduced forty per cent. Just 
think of it, suits for about half price. 
All of our clothing is well made, and 
everything the very newest cut, but we 
have always made it a rule to close out 
goods every season regardless of price 
and we don't propose to carry over one 
winter suit or overcoat. — The Red Front, 
Fresno, Cal. 

What can it profit you to pay some- 
one else one-third more for a perhaps 
one-third less good^-that's the proposi- 
tion up to you. " Fairy Tales " may 
please the kids all right, but when it 
comes to those who do the buying, it's 
the World's Finest Quality they want, 
and they want it at the world's lowest 
price. — /. D. Miller, Denver, Colo. 

This ad. contains news of useful things 
for the home. You should read every 
word. When we advertise the price must 
be the lowest, as Whalen Brothers will 
never be undersold. — Whalen Bros., 
Brooklyn, N. Y. 

We have conducted many successful 
hosiery sales during our long experience, 
but the price schedule handed us by the 
buyer of this department for this special 
hosiery sale is decidedly the lowest price 
schedule we have ever advertised. — Bon 
Marche, Washington, D. C. 



Money! why you'll be surprised how 
little it takes now, yes, fairly amazed at 
the extent of its purchasing power at 
" The Big Store." Fortunate for you, we 
bought our mammoth stocks at the dis- 
counts we did — as these prices are posi- 
tively the very lowest ever asked for 
high-grade seasonable merchandise, mak- 
ing them bold examples of the greatest 
economy ever made possible by any con- 
cern. Read on, and on — don't skip a 
line or you may skip a dollar. Come! — 
A. C. Barley $ Co., Marion, Ind. 

One of the oldest branches of our 
business is that of Household and Dec- 
orative Linens. We were recognized 
leaders in this line fully a generation 
ago; and our leadership has steadily 
strengthened with each succeeding year. 
To-day there are probably less than half- 
a-dozen merchants in the world whose 
trade in Linens, wholesale and retail — 
equals ours; not one that has closer or 
more favorable relations with the chief 
sources of supply. And this means that 
our customers may always choose from 
the choicest patterns at lowest prices. — 
Straivbridge <$• Clothier, Philadelphia. 

When the economists shall have de- 
vised the ways and means to establish an 
equation between supply and demand 
such extraordinary events as this will 
have ceased to be a phase of our system 
of merchandising. Until then we pro- 
pose to share the spoils that come our 
way with those upon whom we depend 
for the success of our business. The 
offer involves the sample garments of 
two manufacturers who devote their ef- 
forts to garments of the highest grade, 
together with a number of suits and 
coats from our regular stock. The 
price concessions are, without excep- 
tion, extreme. — Saks fy Co., New York. 

For genuine and resistless values there 
is no place equal to our splendid consu- 
mers' department, the greatest salesroom 
of its kind in Ohio. Each one of our 
Saturday specials is the barometer that 
indicates the lowest register of price re- 
duction. More fine values can be found 
among our price marks than any drug 
house in Ohio can show. It is necessary 
usually to hunt bargains, but you get 
them Here merely for the trouble of 
watching our ads. — Columbus Pharmacol 
Co., Columbus, O. 

Once more we hammer down prices on 
stoves and heaters of all kinds till there 
isn't the smallest vestige of doubt left 
as to the money-saving chances in each 
lot. Such decided price cuts herald the 
advent of brisk purchasing. — Seigel Coo- 
per Co., New York. 



PRICES 



910 



ADVERTISERS CYCLOPEDIA 



The continual and rapid increase in 
our business gives us powerful advan- 
tages. It enables us to buy in large 
quantities direct from the manufacturers 
and consequently to place before you 
matchless values. The purchasing power 
of a dollar never before reached the 
height to which we have forced it. Up- 
to-date, reliable merchandise marked at 
unsqualed prices, together with our many 
money-saving opportunities, proclaim to 
the people of the Inland Empire this 
is the store that saves you money. — 
Femp $• Herbert, Spokane, Wash. 

The Russia of high prices routed by 
the Japan of our sale. Ruthless slaughter 
of values continued at "The Big Store 
With Little Prices." — Excelsior Clothing 
Co., Binghamton, N. Y. 

Fancy rents and fancy prices are in- 
variably concomitants. Between our ex- 
penses and those of stores in the zone 
of dizzy rents there's a chasm-like dif- 
ference — measured not by cents, but 
by dollars. And inasmuch as every mer- 
chant must necessarily exact a certain 
fixed profit it isn't visionary that high 
prices must support high rentals. For 
a better, more vivid example, note the 
prices quoted here. — Ludwig Baumann § 
Co., New York. 

Sweeping price reductions. Every silk 
suit in the store is free to go at cne- 
fourth from last week's prices — regard- 
less of cost or value; from simple shirt 
waist suits to elaborate costumes — none 
reserved. — James Cooper, Los Angeles. 

Six days in which to sell every piece 
of goods we won't count at stock-tak- 
ing. Six short days of harvest for the 
thrifty. Prices on all lines of summer 
goods have been reduced far below 
actual cost to us. Stocks will move in a 
jiffy at these amazing prices. Just a 
hint of the wonderful bargains you'll 
find. — Seigel Cooper $ Co., Chicago, III. 

Profitless Prices Now Hold Full Sway 
— prices that will clear our warerooms 
of present stocks as a storm-wave sweeps 
the deck of an ocean steamer. The 
clearance is absolute. The goods must 
go. We're making room for new Fall 
designs so soon to arrive. It's a stu- 
pendous undertaking — a daring move- 
ment — a sale with values unparalleled in 
the history of St. Louis' merchandising. 
— Hartman Furniture Carpet Co., St. 
Louis, Mo. 

A grand money-saving opportunity 
that shall live long in the memory of 
those who attend — a sweeping out of a 
vast quantity of odds and ends left 
from the spring season, through the me- 
dium of slaughtered prices. Twenty-five 



per cent, has been cut from former sale 
prices — prices then lower than any other 
concern, large or small, in all St. Louis. 
The flood gates are now swung open — 
now for an unparalleled outpouring of 
mighty bargains. — The Hub, St. Louis. 

Faster and faster falls the lash of 
lower prices — deeper sinks the spur of 
cut prices into the sides of our stock 
of broken sizes, sending sales forward 
with a rush that means a banner July 
for us — banner bargains for you. This 
ad tells of five Wind-up Specials.— The 
Hub, St. Louis, Mo. 

And other housefurnishings at a sav- 
ing reduction in price that will appeal 
to every wise housekeeper. We meet all 
competition. Our goods are always re- 
liable and when we say there are bar- 
gains here for those who will come after 
them it can be implicitly relied upon. — 
The Chas. B. Hart Co., Hartford, Conn. 

This remarkable, twice yearly event 
is looked forward to by thousands of 
Women, Misses and Children from all 
over the state of Connecticut as an ex- 
ceptional opportunity to buy the latest 
and choicest of Millinery at much less 
than one-half former prices. — B. Bal- 
lerstein $ Co., Hartford, Conn, 

There are still no signs of abatement 
of public interest in this sale. Quite the 
contrary — we're even busier this week 
than last. Everybody who hears of this 
sale seems to be determined to share in 
the wonderful bargains. And rightly 
so, for the prices named at this sale are 
far less than wholesale. Thus, while this 
sale lasts our customers can buy ready- 
to-wear apparel of every description for 
man, woman and child at lower prices 
than the dealers. — Kaufmann's, Pitts- 
burg, Pa. 

This combination of purity hand in 
hand with economy is what has made the 
grocery department of this store so pop- 
ular. Enormous daily purchases in the 
best and most reliable food markets en- 
able us to quote lowest prices. — The lkth 
St. Store, New York, N. Y. 

If a man were to come into our store 
to-day expecting to find large varieties 
in style and fabrics to choose from he 
would likely be disappointed. This stock 
is very low, but to offset this fact we 
are making the prices very low. You'll 
have to hunt a bit maybe to find what 
you're looking for, but you may find 
just what you want at prices away below 
what you had been expecting to pay. 
Worth while to come and see, isn't it? 
— Emery, Bird, Thayer <$• Co., Kansas 
City. 



PRICES 



OF SELLING PHRASES 



911 



A comparison of our goods and prices 
with what are advertised elsewhere will 
convince you and bring you to this store 
as a regular customer. We have built 
up a booming business here in Peoria, 
by giving you good goods at reasonable 
prices, and allowing you to pay for them 
so much at a time that no hardships 
have been wrought. It would surprise 
you to know what a dollar a week or a 
dollar a month will buy. — Gately's, Pe- 
oria, III. 

A final clearance, in itself, means ex- 
treme reductions, new prices we paid for 
the weaves. So this rich picking. — 
Macy's, New York, N. Y. 

We've resolved to wind up the month's 
upholstery business with a blaze of glory. 
Hence a salvo of price-fireworks that 
cannot fail to impress and interest the 
housekeeper who is bent on making her 
winter quarters, comfortable. — Wana- 
maker, New York, N. Y. 

Some lines of goods have not moved 
fast enough, although the store has been 
thronged for two weeks. So we have 
gone through the stocks again, crowding 
down, forcing down, cutting down the 
prices regardless of previous markings. 
The result will be apparent throughout 
all stocks in the house when the store 
opens this morning for resumption of 
the sale. — Carson, Pirie, Scott $• Co., 
Chicago, III. 

Our buyers have been scouring the 
country for the past two months select- 
ing the best productions of the best fac- 
tories and securing for spot cash many 
special lines of goods at exceptionally 
low figures, which enables us to offer 
them to you during this sale at prices 
lower than their values warrant. — W, 
H. Hocke, Washington, D. C„ 

Another startling big price tumble. 
Style, quality and low price are the 
great considerations, and all are com- 
bined in the following items. — Rosenthal 
Dry Goods Co., Peoria, III. 

Come, expecting low prices — " Curtin 
sells it for less." No difference what 
others offer you, Curtin will do better. — 
A. P Curtin § Co., Great Falls, Mont. 

If you are coming shopping Saturday, 
be sure and come to the "Blakely." 
Bring along your want list (even though 
the items are not mentioned below) and 
we will be glad to show you the goods 
and give you the prices. We know that 
you will get as good values, as good 
treatment, and better satisfaction by 
purchasing your goods here Saturday. 
Come and get our special prices. — The 
Blakely Dry Goods Co., Spokane, Wash. 

PRI 



The money to be saved by making your 
selection from the Sanger stocks at their 
present greatly reduced prices is no small 
matter and demands the prompt atten- 
tion of all who would practice economy, 
and at the same time dress well. — Sanger 
Bros., Waco, Texas. 

We subjoin a few items to indicate 
how smartly we have lowered prices for 
our sale. As there is but one of a 
kind on this list to be sold at the special 
price, whoever comes first will get the 
article. — Hahne <§- Co., Newark, N, J. 

An Explosion of Prices! — The Bee 
Hive, 912-914 Main St., Kansas City. 

At Melting Prices. — W 'anamaker 's , 
New York. 

Extravagant Prices and Exorbitant 
Profits are Strangers Here. — Kahn <|* 
Back, Memphis, Tenn. 

Prices Knifed Again. — Seidler <$; May, 
Hartford, Conn. 

Sacrificing Prices. — Lasser's Store, 
Joliet, III. 

There's Nothing Greedy About Our 
Prices — Just the opposite. — Horsfall § 
Rothschild, Hartford-, Conn. 

Words fail to express how good the 
values of the above offers, but a few 
moments' examination will quickly con- 
vince you how much under price they 
are and will, we think, persuade you to 
supply yourself liberally while you have 
such chances for money saving. — Brown- 
Thomson fy Co., Hartford, Conn. 

The importance of the coming week 
may be gauged by these representatives 
of the greatest price attractions ever 
offered at any time by any store, speci- 
mens of thousands from which you may 
pick their equal in appropriateness, 
price reductions and reliability. Over- 
flowing shelves and counters respond to 
your every need. New specials every 
day* Let early morning shopping be 
your watchword. — L, S, Plant $• Co., 
Newark, i\ T J". 

We are clearing the stocks regardless 
of cost — the rebuilding operations de- 
mand additional room — nothing is re- 
served — all up-to-date, desirable sum- 
mer merchandise must be closed out im- 
mediately — a complete clearance is our 
aim — we carry nothing over and prices 
are cut right and left to accomplish a 
prompt and thorough reduction of our 
stocks.— H. Soloman § Co., Pittsburg. 

Prices in every instance will be de- 
cidedly under value, — Journey t$- Burn- 
ham, Brooklyn, N. Y. 

Others talk "trading stamps"— value 
is the topic here. — Hearn, New York. 
CES 



912 



ADVERTISERS CYCLOPEDIA 



Prices cut in two in the middle — that 
means much or little, according to the 
store. If prices are first marked up and 
then bisected, you get but little saving 
— it's a shyster trick that many claimed- 
to-be reputable stores still keep " up 
their sleeves " for occasions. Gimbel half 
prices are exactly as represented — a 
bald statement of fact. Customers have 
proved it time and again; picked out 
a suit; waited; paid the half price — took 
the chance that their particular pattern 
or size would be sold before the half 
price came. But proved it. — Gimbel 
Bros., Philadelphia. 

Extremely small prices. — Abraham <$• 
Straus, Brooklyn, N. Y. 

We guarantee the price of everything 
we sell to be as low as or lower than 
the same article or pattern can be bought 
anywhere else. If a day, a week, or 
a month later you find the same thing 
lower elsewhere, make a claim upon us 
and it will be allowed at once. What 
broader guarantee can be given? Under 
any circumstances the patron of Loeser's 
is protected by this guarantee, which 
covers every line of merchandise we sell. 
— Frederick Loeser $• Co., Brooklyn. 

We want to say positively to those 
who have been waiting for our great 
summer clothing sale that the event 
begins to-day, when prices will be the 
lowest of the season. — Simpson Craw- 
ford Co., New York. 

"What reason," you ask? the manu- 
facturer of these suits is of the hope- 
ful kind; he started out big, manufac- 
turing "not wisely but too well," so 
when he at the end of the season found 
he had too big a stock on hand he was 
willing to part with it at a sacrifice. Our 
ready cash tempted him, and to-mor- 
row you will see these swell suits on our 
second floor ready for your inspection. 
As they come to us, so they go to you, 
at a bargain. — A. S. Knowles Dry Goods 
Company, Montgomery, Ala. 

Never was there such a phenomenal 
reduction of prices on fine furniture 
in the history of furniture sales in Co- 
lumbus. Every article in our immense 
stock of furniture, carpets, rugs and 
curtains being marked way down. It 
will pay you to visit this sale. — Home 
Furnishing Co., Columbus, O. 

The Jenkins one-price plan saves you 
patience, time and money. In the store 
of a sliding-price "get-all-you-can" 
dealer you lose time haggling and 
dickering and are never sure of the 
right price or fair treatment. In the 
Jenkins store a child can buy as cheaply 
and as safely as the most expert. — /. 



W. Jenkins' Sons Music Co., Kansas 
City, Mo. 

While our prices have been lower than 
the lowest, we have made a still deeper 
cut in the prices of everything in the 
house. — Stockton $■ Company, Salem. 

These are prices that you never 
dreamed would be offered until the end 
of the season, and here the coats are, 
all new and ready for you to put on 
and wear at the littlest prices. The 
prices are new prices that begin to- 
day. We won't quote values to you. 
Come, rather, prepared to be impressed 
and greatly impressed. — Emery Bird, 
Thayer Co., Kansas City, Mo. 

We mark all goods in plain figures 
— for many years past we have been 
absolutely and positively a strictly one- 
price house. We can afford to take this 
position because our marked prices in- 
dicate better value than is ever found 
in so-called cut prices. — Ryrie Bros., To- 
ronto, Can. 

No half way or half hearted low price 
making in this memorable week's selling. 
— Cash Dry Goods Co., Bay City, Mich, 

Ladies Listen ! — Spring wholesale bus- 
iness was bad — cash talked big when we 
bought these things for you. — Jones Dry 
Goods Co., Kansas City, Mo. 

It's the combination of dependable 
qualities and low prices. — Carson, Pirie, 
Scott $ Co., Chicago, III. 

Some interesting underpricings. — Bar- 
nard, Sumner <§• Putnam Co., Worcester. 

Don't Waste Your Money. — It's a sin 
to throw hard-earned money away. And 
paying extravagant prices is just about 
the same thing as squandering cash. 
Never continue in doubt as to where your 
money will go farthest. Come to Friend. 
— Friend, Scranton, Pa. 

Owing to the unusual concession in 
buying we are enabled to quote prices 
that astonish wholesalers, who know how 
cost has advanced. In fact, we could 
easily sell our entire stock in bulk at 
these prices, but we prefer to sell them 
in regular retail way — they'll go fast 
enough. — Hearn, New York. 

We guarantee the price of everything 
we sell to be as low or lower than the 
same article or pattern can be bought 
anywhere else. If a day, a week or a 
month later you find the same thing lower 
elsewhere, make a claim upon us and it 
will be allowed at once. What broader 
guarantee can be given? Under any cir- 
stances the patron of Loeser's is pro- 
tected by this guarantee, which covers 
every line of merchandise we sell. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 



PRICES 



OF SELLING PHRASES 



913 



A price revision on summer suits. — 
Wm. Vogel §■ Son, New York. 

The manufacturers are cleaning up 
stocks, and when goods and styles come 
up to our standard, we buy and give 
customers the benefit of our purchases. — 
Hills, McLean $ Haskins, Binghamton. 

Prices on high class merchandise that 
tell of great value giving. — We present 
to-morrow the strongest list of values we 
have ever been able to offer — quotations 
that for lowness have never been equaled 
in this city. It is impossible to tell you 
how great the values really are which we 
are offering. Just look over some of the 
items in this advertisement and then re- 
member that these are the very newest 
goods, the latest merchandise manufac- 
tured for this season's business; but ow- 
ing to the trade and weather conditions, 
we are forced to sell good reliable mer- 
chandise at these special prices. — C. 22. 
Hawley <§■ Co., Bay City, Mich. 

Just take another look at these prices. 
They are remarkably small when you 
consider that right now is the season 
when we sell most of these, and the sea- 
son when by all standards of merchan- 
dising we should ask biggest prices. Com- 
pare these values with any you've seen 
lately. These goods are of a dependable 
quality — the kind we are safe in saying 
" Satisfaction or your money back " with 
every purchase. — Jones Dry Goods Co., 
Kansas City, Mo. 

We need the room! We need the 
Money! — Next month our fall stock be- 
gins to arrive. Spring and fall goods 
don't mix. The spring and summer 
stocks must go. They must all be sold, 
no matter what the loss may be. Not a 
few articles marked down, but a store 
brimful of splendid goods, honestly re- 
duced in price. Investigate these great 
savings. Come at once, now is the time 
to buy. — Lyon Clothing Co., Portland. 

A real cut in prices. — Friend, Pitts- 
burg, Pa. 

Money-saving prices. — H. Johnson, Al- 
toona, Pa. 

Great money-saving prices. — Golden 
Rule, St. Paul, Minn. 

Exceedingly close prices. — Bums-Barry 
Co., Memphis, Tenn. 

Prices badly frost-bitten. — W. V. Sny- 
der $ Co., Newark, N. J. 

No trading stamp prices here. — J. N. 
Adam $ Co., Bufalo, N. Y. 

At a price that should create a sen- 
sation. — Ehrich Bros., New York. 

Our cash prices are matchless. — Fon- 
taine <$• Anglim, Crookston, Minn. 



Underwear prices well worth heeding. 
— Beadlier <£ Sherburne Co., Rochester. 

Prices that help your bank account. — 
Schoedinger, Fearn $ Co., Columbus. 

Prices on a sell-out basis that show 
determination.— Boggs «§• Buhl, Allegheny. 

Prices which are not likely to be re- 
peated in a lifetime. — Frederick Loeser 
§ Co., Brooklyn, N. Y. 

" Jacobs stands between the people and 
high prices." — Jacobs' Pharmacy of 
Montgomery, Montgomery, Ala. 

Powerful price-lowering in clothing 
section. Prices that savor more of " giv- 
ing" than " selling."— Clarke Brothers, 
Scranton, Pa. 

Originally our prices on imported gar- 
ments have been so much less than other 
stores ask, that this will be an oppor- 
tunity to buy gowns at prices never be- 
fore seen in Philadelphia. — Louis Stecher 
$ Co., Philadelphia, Pa. 

Our story is this — we want the pub- 
lic to carefully study the prices in this 
ad., and compare them with the many 
others, and you will find that we realize 
that in order to continue to do the large 
volume of business we had this fall we 
must put the knife into prices deep, 
especially since so many real and more 
fictitious sales appear in this city, the 
reductions are in earnest. — Goldstein 
Dept. Store, Youngstown, O. 

The extremely low prices we are 
naming will put these high grade couches 
in your home with very small cost. — 
John Mullins <|* Sons, Jersey City, N. J. 

Price wonders! — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

Quick cash prices ! — Perley T. Black 
$ Co., Bangor, Me. 

Prices pitilessly punched! — S. S. Cu J - 
len § Co., Ottumwa, la. 

Good-bye prices ! — Hunter fy Hunter, 
Detroit, Mich. 

Unmatchable low prices! — Armbrus- 
ter's Stocking Factory, Columbus, O. 

A terrible fall in prices! — A. E. For- 
bush, Alliance, Ohio. 

Prices are abominably small! — Hale's, 
Los Angeles, Cal. 

Prices almost beyond belief. — The 
Modern Pharmacy, Binghamton, N. Y. 

Prices at figures that will draw crowds ! 
— Solomon $• Ruben, Pittsburg, Pa. 

Bring your pocketbook to carry home 
the money you save in buying here. Dol- 
lars in merchandise for dimes in cash. 
We please the hard-to-please, that 
makes them our steady patrons. — Han- 
nah $ Lay Mer. Co., Traverse City. 



PRICES 



914 



ADVERTISERS CYCLOPEDIA 



Our prices are as low as, and in many- 
instances much lower than similar qual- 
ities are quoted at in any of the low 
priced stores of the country. — The Fair 
Store, Binghamton, N. Y. 

In many cases the reductions are made 
because the lots are small and must be 
closed out. Other lines are maker's sam- 
ples and surplus stocks. As a rule the 
goods are all fresh and perfect, and no 
matter how low the price, each customer 
may be assured of receiving a worthy 
quality — an assurance which distinguishes 
this sale from all others in this class. — 
The Scott Dry Goods Co., Cleveland, O. 

If you appreciate value you will have 
no fault to find with our prices. — Co- 
chenthaler, Montreal, Can. 

Savings of a degree and number to 
interest every lover of quality and econ- 
omy will be afforded Denver citizens. 
Consider well all that this occasion re- 
veals. Do not have to reprove yourself 
for neglected opportunity but bend to 
the oar. — The Lewis Store, Denver. 

Five days of sensational cut prices. 
Forced to unload and thousands of ar- 
ticles slashed to the lowest notch be- 
cause we must reduce stocks before in- 
ventory and we've made prices that will 
do it. From basement to roof — in every 
nook and corner there's bargains galore 
to stir you to the greatest kind of buy- 
ing. Every price at the bottom — just 
compare — all other sales outdone. Price 
for price we undersell them all — for we 
make reductions that are real reductions. 
No half way price cuts at this sale — 
for we've started out to do the biggest 
week's business in our career, and if bar- 
gains ever brought crowds there'll be 
the greatest kind of a store crowding 
here every day this week. — L. H. Ould- 
rnan, Denver, Col. 

Now is the time. You who have been 
waiting for a general reduction of prices, 
here is your chance. — Patter-Whitehill 
Co., Muncie, Ind. 

A great big cut in our children's de- 
partment. You will save money by call- 
ing to-day, honest goods for little money. 
— Henry Klaholt, Springfield, III. 

Here's an event that will gladden wo- 
men's hearts, for it represents an ex- 
ceptional opportunity to buy handsome 
separate skirts in both dress and walk- 
ing styles at small cost — the quality 
of materials and tailoring being supe- 
rior to any that these greatly reduced 
prices ever purchased before. There's 
a splendid variety of them at all prices 
quoted, but we would advise you to come 
early, for such value-giving as this is 
short-lived. Yesterday morning ushered 



in the event. Come to-day. — Sage, Allen 
$ Co., Hartford, Conn, 

It is customary — perhaps everywhere 
but at Macy's — to give discounts or in- 
side prices to tailors and dressmakers, 
discriminating against the patron who 
buys only occasionally to supply her own 
needs. The system obviously has its 
faults, and it is still further weakened 
by the fact that our regular prices are 
usually lower than the "inside" prices 
met with elsewhere. That we supply 
large numbers of tailors and dressmak- 
ers — who get no discounts or commis- 
sions here — is evidence supporting our 
assertion. — Macy's, New York, N. Y. 

Prices are, after all, a second consid- 
eration to many. The great strength 
and remarkable growth of the Palais 
Royal's toilet department is due mainly 
to the entire absence of unreliable ar- 
ticles and the certainty one has of find- 
ing all of the world's best productions 
here. Incidentally prices average 33 per 
cent, less than drug store quotations. — 
The Palais Royal, Washington, D. C. 

A backward season. — Cause of ter- 
rific reductions. Every department 
teems with a big stock which was bought 
with the expectation of a large and early 
spring trade, but the weather conditions 
retarded business to such an extent as 
has left us with more goods than we 
should have at this time. We expect 
to make to-morrow a big day in the 
history of this big store. To do it we 
have resorted to emphatic price reduc- 
tions. — The Capitol, Columbus, O. 

Prices all topsy-turvy on account of 
remodeling. — P. H. Bergman $• Co., Pe- 
oria, III. 

A great sale starts to-morrow in 
which the special prices on thousands 
of pieces and sets bear little relation to 
actual retail value. Large preparations 
have been made, and the entire field is 
comprehensively covered; the new and 
improved department is fairly overflow- 
ing with extra values. In connection 
with our many special purchases be- 
low usual prices, we offer numerous lots 
of desirable goods on hand at great re- 
ductions. — Strawbridge $ Clothier, Phil- 
adelphia, Pa. 

Investigation will develop the fact that 
the prices quoted herewith have been 
figured in every instance considerably 
less than 20 per cent. — Arkansas Carpet 
and Furniture Co., Little Rock, Ark. 

We have gone through our stock and 
put the knife deep into the price of each 
item, which is bound to make quick 
selling. — Cartwright's, San Bernardino. 



PRICES 



OF SELLING PHRASES 



915 



Our prices need no advertising. 
Everybody knows how low they are. — 
James Butler, New York, 

The knife will go into the prices on 
our entire stock, nothing reserved. All 
goods will be sold at a great sacrifice, 
cost not considered. — John Leith, Bay 
City, Mich. 

Friday our great 51st anniversary sale 
will have reached its climax in the suit 
and coat sections. Low prices have pre- 
vailed during the past two weeks, but 
these Friday prices are the lowest. — 
Pettis Dry Goods Store, Indianapolis. 

One attraction treads on the heels of 
another in this section, so fast do they 
follow. This time it's the season's swell- 
est autumn suits priced as you seldom 
see them priced at the season's ending. 
Our unequaled buying facilities, in con- 
junction with a fortunate trade circum- 
stance, has made this remarkable offer 
possible. — The May Co., St. Louis, Mo. 

We have them in all their manly and 
womanly beauty. Shoes, fine American 
shoes, for all occasions — street shoes, of- 
fice shoes, dress shoes, and that name 
Browning on every pair is the stamp of 
genuine satisfaction and approval. When 
this store talks shoes the public listens 
— the proof of our words are found in 
the comfort, style, lasting service and 
finish of our shoes at the prices we 
charge when compared with the shoes 
and prices of any other house. — Brown- 
ing's, Columbus, Ohio. 

There's scarcely a woman comes into 
our store and examines our stock and 
prices that doesn't express her pleasure 
at having found a place where the really 
desirable grades of garments may be 
had at such low prices and that, too, 
without having to wade through heaps 
of inferior stuff to get what she wants. 
— Louis Stecher $; Co., Philadelphia. 

Cast your eye over these: There are 
good saving opportunities in every one.— 
Gifford $ Co., New Bedford, Mass. 

The price part, after the details of 
selection and decision are all over, you 
will find most gratifying. — York, Pa. 

Come one. Come all. And buy as 
liberally as your purse will permit. To- 
night's sale consists of. — Hills, McLean 
fy Haskins, Binghamton, N. Y. 

This present movement presents one 
of the finest collections of quadruple 
plated hollow-ware that we have ever 
offered under-price. The beauty of the 
designs, the seemingly unlimited variety 
and the completeness of the assortment 
of pieces, together with the remarkably 
low prices, make a store feature that 



housekeepers will appreciate the moment 
they see the display. — Wanamaker, New 
York, N. Y. 

For our 213th Bargain Friday we will 
offer the greatest values of the season. 
Never did our store better deserve the 
name, " The Home of Good Values," for 
splendid values are everywhere in mer- 
chandise of seasonable interest — assort- 
ments that far excel those elsewhere. 
Friday's prices on the newest of autumn 
and winter merchandise suggest genuine 
economy — the economy that pays where 
there is unquestioned quality. It has 
and will always be our greatest aim to 
have our customers feel that they can 
come to this store with perfect assurance 
of finding at all times the greatest va- 
riety of the most desirable merchandise 
in every section, and that for the same 
and better qualities our prices are al- 
ways the lowest. — Roberts Bros., Port- 
land, Ore. 

We make an emphatic demonstration 
of the power of extraordinary bargain 
prices on merchandise that is in season, 
and which is necessary to every person 
and in every household. No value pre- 
tense, but the actual giving of good 
goods at prices lower than those quoted 
by any other house for the same grades. 
— The Uth Street Store, New York. 

The store is ready as never before to 
supply your every need for the coming 
season. Assortments are broader and 
better. Styles have been more carefully 
chosen in obedience to fashion's man- 
dates. Qualities have been critically se- 
lected for their dependability. Prices 
have been marked on a narrow margin 
— of profit — the lowest possible. — The 
Minneapolis Dry Goods Co., Minneapolis. 

Here's why ! — contracts for these goods 
were placed long ago — the low prices 
that prevailed then and the extra dis- 
counts on our immense spot-cash orders, 
places us in a position now, in the face 
of higher quotations on all these goods, 
to offer you bargains in bed necessities 
never before equaled this early in the 
season by any concern in Marion. A 
complete stock of unquestionable qual- 
ities from the most noted American man- 
ufacturers, priced at a substantial sav- 
ing to you. A most excellent opportun- 
ity — don't miss it. — A. C. Barley $ Co., 
Marion, Ind. 

There is real economy in the way we 
mark these garments. Our prices are in- 
comparably low, our stock is one of the 
largest and best in America — an advance 
showing quite unusual so early in the 
season.— Lit Bros., Philadelphia, Pa. 



PRICES 



916 



ADVERTISERS CYCLOPEDIA 



It seems a contradiction to good sense 
to say that we reduce prices right at 
the opening of the season, but never- 
theless that is just what we are doing 
in this hustling young store. We are 
reducing the prices because we bought 
these garments at reduced prices and 
can afford to sell them for less than any 
regular buying store in this entire coun- 
try. — Jones Dry Goods Co., Kansas City. 

No matter how low the prices adver- 
tised by others, you may depend upon 
our prices being lower. Our reputation 
for underselling all others we sustain 
by as much price cutting as may be 
necessary. Very frequently our regular 
prices are lower than the special prices 
advertised by others. Notable instances 
of this continued underselling will be 
found by comparing Macy's prices with 
those quoted elsewhere. — Macy's, New 
York, N. Y. 

It is seldom, indeed, that such hand- 
some specimens take on the moderate 
prices that accompany these. The care- 
ful selections made by our experts, 
coupled with most advantageous buying, 
are accountable for this rare assortment 
of Oriental rugs being so moderately 
priced. — Bloomingdale's, New York. 

This apparel is what the Model carried 
over from last year that we want to close 
out. We have reduced the prices to less 
than what the garments cost Kemper & 
Paxton. We still have plenty of those 
skirt and suit bargains which were on 
sale the early part of this week. In 
addition we have thrown in a big line 
of children's cloaks that are especially 
low priced for rapid clearance. We want 
you to read this list from end to end, 
because you will find savings and values 
that have not been equaled before. — 
Jones Dry Goods Co., Topeka, Kan. 

Prices are remarkably low, even for 
our January sale — this year we bought 
as never before — prices reached the low- 
est ebb. In looking over the garments 
you will be surprised at the thorough 
goodness of materials, trimmings and 
workmanship, considering the extreme 
lowness of the prices. This sale will 
demonstrate as never before, that time 
and money are mis-spent in buying ma- 
terials and making the garments in the 
home. Remember — January sale prices 
are the lowest of the entire year. — Day- 
ton's, Minneapolis, Minn. 

Prices border on sensational! Fresh, 
crisp underwear at most attractive prices 
ever quoted. Exquisite undermuslins at 
about cost of materials. — /. M. High Co., 
Atlanta, Ga. 

The stocks are all fresh and new, just 



opened for this sale, and they were 
bought at prices which enable us to 
offer them to you at very low figures, 
considering the excellent quality of the 
goods — Donaldson's, Minneapolis, Minn. 

Sacrifice prices. — Clucker's Clothing 
Store, Kenton, O. 

Wilderness of low prices. — Symon's, 
Butte, Mont. 

Profitless prices. — James McLean's 
Store, York, Pa. 

Price-slashing sale! — Z. C. M. I., Salt 
Lake City, Utah. 

Hurry-up prices. — Morris Gross Co., 
Tacoma, Wash. 

Priced for a modest purse! — Bern- 
heimer's, Kansas City, Mo. 

Reliable goods reasonably priced! — 
Myers Bros., Williamsport, Pa. 

Another explosion of prices ! — The Ed. 
Malley Co., New Haven, Conn. 

Our scalping knife is almost worn to 
the heft! — Crawford's,. St. Louis, Mo. 

Just a windfall, that's all. Prices 
blown away. — Hackett, Carhart $ Co., 
New York. 

Prices that insure your pocketbook 
against a vacuum! — The Satisfactory, 
Saginaw, Mich. 

Tremendous possibilities for money- 
saving! — McCurdy $• Norwell Co., Roch- 
ester, N. Y. 

Prices, quantities and qualities over- 
shadowed ! — Frederick Loeser § Co., 
Brooklyn, N. Y. 

Prices that make it wise for you to 
anticipate future wants ! — Hanan'-Mat- 
hewson Co., Cleveland, O. 

Prices that appeal to the money-saving 
instincts of the thrifty! — /. N. Adam 
$ Co., Buffalo, N. Y. 

Prices on strictly summer goods go 
down as the mercury climbs upward! — 
Stewart <$• Co., Baltimore, Md. 

Down goes the price and away go the 
profits and a slice of the cost ! — The Pal- 
ace Clothing Co., Kansas City, Mo. 

Absurd prices. — Bradley's, Bangor. 

Amazing prices. — Joseph Horn Co., 
Pittsburg, Pa. 

Price temptations. — McWhirr's Empo- 
rium, Fall River, Mass. 

Tumble-down prices. — Wm. Hahn $ 
Co., Washington, D. C. 

Below zero prices. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

Sensationally priced. — The Denver Dry 
Goods Co., Denver, Col. 

Prices that talk. — Paul Lowenthal Dry 
Goods Co., Waco, Tex. 



PRICES 



OF SELLING PHRASES 



917 



Ruthless price cuttings. — Hamburger's, 
Los Angeles, Cal. 

Dollars do double duty here. — Miller's, 
Kenton, O. 

Prices cut to the lowest notch. — "The 
Fair," Muncie, Ind. 

Heroic price cutting. — Columbus Dry 
Goods Co., Columbus, O. 

Dollar stretching prices. — Pike fy Ma- 
doc, Utica, N. Y. 

Prices blown to pieces. — Wood Bros. $• 
Co., Chicago, III. 

Some intensely interesting underpric- 
ings. — Jones Dry Goods Co., Kansas 
City, Mo. 

Prices are radically at variance with 
the values. — Joel Gutman $ Co., Balti- 
more, Md. 

A rare and captivating collection of 
splendid qualities and bargain prices. — 
Adams Dry Goods Co., New York. 

Smart things in furnishings priced to 
suit slender purses. — Heavenrich Bros. 
$ Co., Saginaw, Mich. 

These prices will spur housekeepers to 
such active buying that many will be 
gone in a jiffy. — Stewart <$; Co., Balti- 
more, Md. 

Prices that will bind you more closely 
than ever to the trading center of the 
masses. — The Bailey Co., Cleveland, O. 

Astoundingly small prices. — Macy's, 
New York. 

Trifling prices. — Joseph Home Oo.> 
Pittsburg, Pa. 

Absurdly low prices. — The Economy, 
Goshen, Ind. 

Price lessened. — The Boston Store, Mil- 
waukee, Wis. 

Helpfully priced. — A. Edmondson, 
Morecambe, Eng. 

Prices are ruined. — Edmondson-Per- 
rine Co., Pittsburg, Pa. 

Labor saving prices. — Fitzgerald Dry 
Goods Co., Peoria, III. 

Prices cut and slashed. — The Paris, 
Bait Lake City, Utah. 

Boldest price cutting. — The Kleinhaus 
Co., Buffalo, N. Y. 

Profitless prices prevail. — W. A. Mc- 
Naughton Co., Muncie, Ind. 

Friend-winning prices. — Goodfellow's, 
Minneapolis , Minn. 

Prices fairly astounding. — Schelesinger 
$ Mayer, Chicago, III. 

Unmerciful price reductions. — Hahne 
$• Co., Newark, N. J. 

Additional bargain prices. — Robert 
Wright $ Co., Brockville, Ont. 



Crowd bringing prices. — The Boston 
Store, Worcester, Mass. 

Emptying-out prices. — Jones Dry 
Goods Co., Kansas City, Mo. 

Prices are slashed right in two. — A. L. 
Nichols, Fall River, Mass. 

September price economies.— The Scott 
Dry Goods Co., Cleveland, O. 

Prices that will astonish you. — H. C. 
Wendland <$• Co., Bay City, Mich. 

Stock's price wrecked. — The A. T. 
Lewis fy Son Dry Goods Co., Denver. 

The zenith has been reached in price 
cutting. — Hamburger's, Los Angeles. 

This sale cuts the very life out of 
prices. — Family Shoe Store, Washington. 

Prices that will keep you cool, even 
this hot weather. — People's Furniture 
Store, Des Moines, la. 

Prices have shrunk to a mere insignifi- 
cance. — The N. P. Nelson Co., Galesburg. 

Now comes stock-taking. — You know 
what that means. All stocks must be 
carefully and judiciously reduced be- 
fore the semi-annual balance sheet is 
rendered. What is the consequence? 

Half-price is still the magnet. But 
every day sees the gaps in the sizes 
widen; the variety grow less. This is 
one of those sales you want to attend 
without delay. Buy, and you'll be glad 
you did; delay, and you'll regret it. — 
Saks $ Company, Indianapolis, Ind. 

Lee-way prices. — S. S. Lee, Trenton* 

Quick-march prices. — Seigel-Cooper 
Co., New York. 

A cold cut in prices. — Grunder $; 
Watson, Minerva, O. 

Deeply . slashed prices. — Solomon <$• 
Ruben, Pittsburg, Pa. 

Equalizing prices. — The David C. 
Beggs Co., Cleveland, O. 

Prices are amazing. — Hudson Bay 
Stores, Vancouver, B. C. 

Price surrender in all goods. — Long- 
ley's, New Haven, Conn. 

Prices that'll tempt slim purses. — A. 
D. Matthews' Sons, Brooklyn, N. Y. 

No prices in the city so utterly re- 
markable. — Hale's, Los Angeles, Cal. 

Tremendous price cuts! — The Metro- 
politan Dry Goods Co., Saginaw, Mich. 

Cutting — slashing — smashing prices. — 
A. Livingston § Sons, Burlington, la. 

Shelf emptying and counter clearing 
prices. — Boggs $ Buhl, Pittsburg, Pa. 

The mark-down man has made havoc 
with prices.— Oliver Rothert, Altoona. 

Prices slashed from end to end.— The 
Paris Millinery Co., Salt Lake City. 



PRICES 



918 



ADVERTISERS CYCLOPEDIA 



Little escapes the terrible onslaught 
of the price cutter. — Fisher's, Trenton. 

A price fact which needs no argument. 
— Jones Dry Goods Co., Kansas City. 

Fragmentary ends at fragmentary 
prices. — English Woolen Mills Co., De- 
troit, Mich. 

Prices " top-side, down-side," as the 
Chinaman says. — /. R. Libby Co., Port- 
land, Me. 

Here is where we have cut the jugular 
vein of prices. — Petla's, Colorado 
Springs, Colo. 

We are pushing down prices to push 
up business. — MacCarthy Tailoring Co., 
Omaha, Neb. 

We have cut prices in a manner that 
will save you enormously. — John J. Col- 
lins, Scranton, Pa. 

Low prices intrenched behind values 
par excellence. — The Scott Dry Goods 
Co., Cleveland, O. 

We just put a price on everything 
that moves it; and in a hurry, too. — 
Bobbins fy P addon, Utica, N. Y. 

If prices are " the magnets of trade " 
our store will certainly be rilled to over- 
flowing. — L. F. Beach $ Co., Joliet, III. 

A record-breaker for stupendous cut- 
ting and slashing of prices. — The Paris 
Millinery Co., Salt Lake City, Utah. 

Business on the increase; prices on the 
decrease. — The Metropolitan D. G. Co., 
Saginaw, Mich. 

Price reductions like snow in the sum- 
mer sunshine. Every department has 
its full share of bargain offerings at 
matchless low prices, and, as usual, all 
goods put forward are right up to date 
in every particular. — Globe Warehouse, 
Scranton, Pa. 

Sliced prices. — Geo. Watson <$• Co., 
Newark, N. J. 

Greatly lessened prices. — Hecht's, 
Washington, D. C. 

Prices that shriek economy. — Arm- 
bruster's, Columbus, O. 

Popular prices rule throughout. — 
Bernheimer's, Kansas City, Mo. 

The power of price is paramount. — 
Ludwig Baumann <£ Co., New York. 

Luxury in dress without luxury prices. 
— Smith fy Ennis, Los Angeles, Cal. 

Tempting persuasive prices. — A. Hem- 
enway fy Sons, Colorado Springs, Colo. 

Prices that tell the story better than 
arguments. — Kaufman's, Pittsburg. 

Every price has been pruned to a 
point that means business. — Scroggie's, 
Montreal, Can. 



February price reductions which may 
read like fiction, but are positive facts. 
— Barnard, Summer $ Putnam Co., 
Worcester, Mass. 

These prices leave you something for 
something else. — Golden Ball Dry Goods 
<§- Shoe House, Cohoes, N. Y. 

Low price inducements, unless coupled 
with reliability and sterling worth, are 
of little interest to the prudent buyer, 
but standard grade articles priced on 
a bargain basis, such as we now quote, 
are extremely gratifying — immense as- 
sortments and the lowest prices, make 
this store " headquarters " for every- 
thing pertaining to winter merchandise. 
— The Williams fy Rogers Co., Cleveland* 

All the small lots and broken assort- 
ments have been gathered together for a 
grand final sweep-up. It is not a 
question of price or value now. We are 
going to move some thousands of arti- 
cles out, and if one price won't do it 
a lower price will. The unprecedented 
success of the sale so far shows how 
great the bargains are. This Friday 
and Saturday will see still greater. 
Prices hold for both days. Women who 
would profit most will find it good 
policy to come here and stay all day 
— for many of the best values in the 
sale, being too small to advertise, are 
thrown out upon tables; these are 
changed almost hourly, only to be re- 
placed by something different. Mail 
orders will be filled while lots hold out. 
—Ehrich Bros., New York, N. Y. 

This week we have prepared a feast 
of low prices for our customers. The 
quality is the same high grade they know 
so well, but we have squeezed all the 
profits out of the prices and cut them 
down to cost. Here are a few of the 
specials for the next three days, which 
will delight all housekeepers who be- 
lieve in saving money. — James Butler, 
New York. 

On Monday our basement store again 
took front position as the storm center 
for underprice offerings in New York 
city. With added space and new deter- 
mination that this should be the most 
striking example of what a great store 
could do in the way of daily bargain 
displays, the store was filled to over- 
flowing all day long. Yesterday the 
enthusiasm was continued, and to-day 
an array of new offerings is presented 
that will attract thousands of the read- 
ers of to-day's news. — John Wanamaker, 
New York. 

As for prices, did you ever hear of 
one too high in this store? — C. F. Wing, 
New Bedford, Mass. 



PRICES 



OF SELLING PHRASES 



919 



Great bargains in every department. 
Dollars have doubled purchasing powers 
here. It pays to trade at Day's. — Day 
Carpet $ Furniture Co., Peoria, III. 

An opportunity. The expansion sale 
has created the greatest furniture buy- 
ing opportunity this store has ever of- 
fered. Everything in this large estab- 
lishment has been priced at one-half the 
original price and some merchandise at 
even a lesser figure. It does not require 
all the cash to avail yourself of these 
opportunities, but a small payment down 
and a little each pay-day is all we ask 
and in case of sickness, accident, non- 
employment, or death we will extend 
your payments to suit your convenience 
without additional cost. — Terre Haute 
Furniture and Carpet Co., Terre Haute, 

Sloppy weather brings a demand for 
rubbers. There is one place to get good 
ones cheap. — Cleator's, Beno,Nev. 

" He who accuses, excuses himself. 
We have no apology to offer for our 
prices — our cloth dealers don't have to 
experience disaster for our benefit. — W, 
C. Loftus § Co., New York. 

The life-giving principle of adver- 
tising is truthfulness; you wouldn't heed 
us if you didn't believe us. The trade- 
mark feature of our Friday advertis- 
ing is price. Every article advertised 
for Friday selling is truthfully des- 
cribed. Every price is special and for 
one day only. You will not find a word 
of exaggeration in what we say. 
" Neither will you find a price that 
is not lower than the usual one." — Gil- 
more $ O'Keefe, Jersey City, N. J. 

Do you realize that the average man 
of to-day lives with more comfort and 
convenience than the kings and princes 
of a century ago, surrounded as they 
were by their luxuries and servants? 
What has done it? Modern ways of 
making and selling. And he has been 
most successful and rewarded who points 
out the way. This store is moving 
fast. Every point, every new idea worth 
the having, is being focused on the 
store service. Can't you see it? — Schip- 
per <$• Block, Peoria, III. 

We make every day a holiday. It 
is May Day here every day of this 
merry month of May. The store is in 
gay attire — wearing its best frock and 
prettiest hat, as it were, all the time, 
The show of wearables, our grand dis- 
play of gowns, the lace and ribbon dis- 
plays, are always like a fair. Every time 
you come you see something in which you 
are interested. We are constantly gath- 
ering beautiful things. From all oyer 



the globe come the fabrics and fancy 
goods that make happy those who finally 
possess them — our patrons. — W. V. Sny- 
der, Newark, N. J. 

A price flurry.— Bennett's, Omaha. 
Price slashing.— The Globe, St. Louis, 
Drastic price-cutting.— Wolf's, Jersey 
City, N. J. 

A laughable price. — McCaffrey's, Phil- 
adelphia, Pa. 

Snap prices. — Hudson Bay Stores, 
Vancouver, B. C. 

Prices revolutionary. — Jones' D, G. 
Co., Kansas City, Mo. 

Substantially lessened prices. — Hechifs, 
Washington, D. C. 

Most tempting price concessions. — 
Goldsmith's, Galveston, Tex. 

Generous price concessions. — W. 'A. 
McNaughton Co., Muncie, Ind. 

Below ruling prices. — The Edmundson 
Perrine Co., Pittsburg, Pa. 

Our prices never empty your purse. 
— York Furniture Co., York, Pa. 

As against the many exaggerated 
claims of low prices with which our 
daily papers are filled, we offer our 
guarantee, the broadest given to the 
public by any house in the world: "We 
guarantee the price of everything we 
sell to be as low as or lower than the 
same article or pattern can be bought 
anywhere else. If in a day, a week 
or a month later you find the same thing 
lower elsewhere make a claim upon us 
and it will be allowed at once. What 
broader guarantee can be given? It 
covers every line of merchandise we 
sell, and under any circumstances the 
patron of Loeser's is protected." This 
guarantee renders it absolutely impos- 
sible for any house in Greater New 
York, under any circumstances or con- 
ditions, to sell the same goods or pat- 
terns for lower prices than we do, as 
we are sure to discover any change in 
price almost at once, and then our 
guarantee makes good. Every claim 
covered by our guarantee is allowed in- 
stantly, with thanks for the information 
we receive. We fully realize that there 
is only one sentiment in business — con- 
fidence. After that the entire structure 
is built upon prices and quality. Every 
purchase made of us carries with it 
an insurance policy against the pos- 
sible loss of a single penny under any 
circumstances which can or may arise 
within thirty days. Is any further ar- 
gument needed? Can there possibly be 
a safer store? —Fred. Loeser $ Co., 
Brooklyn, N. Y. 



PRICES 



920 



ADVERTISERS CYCLOPEDIA 



Puniest prices ever printed. — A. D. 
Matthews' Sons, Brooklyn, N. Y. 

Appealingly priced. — The Broadway 
Department Store, Los Angeles, Cat. 

Fearful slashing of prices. — Sonnen- 
theil-Ilolbrook Grocery Co., Dallas, Tex. 

Another price-smashing sale.— White 
Topaz Diamond Co., Fall River. 

Unprecedented low prices for strictly 
new, clean, reliable goods. — Fisher, To- 
peka, Kan. 

Our prices, while low, never touch the 
point where quality ceases.— W. A. Nico- 
laiis Co., Bloomington, III. 

Quick-step prices. — The Haycock and 
Dudgeon Store, Montreal, Can. 

Prices are halved and quartered. — The 
S. Carsley Co., Ltd^ Montreal, Can. 

Neat prices. — Abraham § Straus, 
Brooklyn, N. Y. 

Sacrificing prices. — Chapman $• Co., 
Brooklyn, N. Y. 

Prices run like these. — L. Lehman <§■ 
Co., Trenton, N. J. 

Positive price reductions. — A dams 
Dry Goods Co., N. Y. 

Up-to-date, down in price. — C. C. Ful- 
ler Co., Hartford, Conn. 

Nothing mean or skimped except the 
prices. — P erlmuttef s , N. J. 

A May parade of savings. — A. D. 
Matthews' Sons, Brooklyn, N. Y. 

Prices tell the story. — Christofersen, 
Moore #■ Co., Tacoma, Wash. 

Quoting prices remarkable for small- 
ness. — Solomon's, Pittsburg, Pa. 

Prices become half prices. — The De 
Wolf Store, New Bedford, Mass. 

Price reductions predominate. — Brook- 
lyn Furniture Co., Brooklyn, N. Y. 

Prices cut to pieces. Profits go all 
one way — to the consumer. These prices 
are worth while looking after. — Living- 
ston's, Pueblo, Colo. 

Smile Producers. — For Saturday- 
buying only we name prices that will 
produce smiles from sheer satisfaction 
— Moch Bros., Pueblo, Colo. 

Another Day of Wonderful Millin- 
ery Pricings. — All competition knocked 
out — no store has the courage to meet 
our prices. They'll lose too much money 
if they do. At the prices we advertise 
to-day we must refuse to supply other 
dealers — they must pay regular prices. 
— Johnson fy Co., Pueblo, Colo. 

New Clothing at Bargain Prices. — The 
prices at which we have marked our 
new Spring and Summer suits, as com- 
pared with same qualities as priced by 

PRI 



other clothiers, enables us to claim with 
right that we are making " bargain " 
prices on our choice clothing stock for 
men and boys. — Morris Gross Co., Ta- 
coma, Wash. 

Small are the prices. — The T. Eaton 
Co., Toronto, Ont. 

Footwear prices topsy turvy! — Black's 
Shoe Store, Bangor, Me. 

Prices talk; no other arguments need- 
ed. — The Z. L. White Co., Columbus. 

Stirring little prices. — Schipper fy 
Block, Peoria, III. 

Prices are influential. — The Bon Ton, 
York, Pa. 

Saving prices.— Wasson's, Indianapo- 
lis, Ind. 

One price means business honesty. — 
Cromwell, Tacoma, Wash. 

Fire sale prices. — The Hub, Portland. 

Unapproachable, persuasive prices. — 
Lantz, Mansfield, O. 

Crowding prices lower and lower. — 
The A. E. Pitts Company, Columbus. 

Our prices are comparatively low. — 
Powers, Minneapolis, Minn. 

Low prices are most eloquent. — Black's 
Shoe Store, Bangor, Me. 

Furniture prices cut as never before. 
— Louis Weber <$• Co., Chicago, III. 

The prices will clear the racks. — Cham- 
berlin-Johnson-DuBose Co., Atlanta. 

A price that ought to tempt you to 
buy for future wants. — Dinet's, Joliet. 

Prices that are backed by sterling 
quality. — Morris Gross Co., Tacoma, 
Wash. 

Mild weather causes melting prices. — 
Myers Bros., Terre Haute, Ind. 

Prices that shout. — W. G. Putman, Pe- 
oria, III. 

Strongly favorable prices. — Forqnr- 
ena, Temple <§• Co., Richmond, Va. 

A little flurry in prices, for which the 
weather alone is responsible. — B. Shan- 
non <§• Co., St. Paul, Minn. 

Waist prices a revelation of money 
saved. — Chapman $ Co., Brooklyn. 

At purse pleasing prices. — Remnant 
and Mill End Store, Newark, N. J. 

Grocery prices to help you save. — 
Rothschild $• Company, Chicago, III. 

Facts and figures! — It's an absolute 
fact that our prices are lower than any 
other's. We quote our prices in plain 
figures, so there can be no dispute as 
to who is the lowest. To satisfy your- 
self, compare this list with any other's 
and see the result. — M. Quinn, Kansas 
City, Mo. 
CES 



OF SELLING PHRASES 



921 






Spear's prices always lowest. — Spear 
<f- Co., Pittsburg, Pa. 

Prices act as an incentive. — Chapman 
$ Co., Brooklyn, N. Y. 

A remarkable price. — The Bedell Com- 
pany, Brooklyn, N. Y. 

Prices never equalled in the category 
of real bargains. — Newman, Brooklyn. 

Overcoat prices cut in halves. — Old 
South Clothing Co., Boston, Mass. 

Special anniversary prices. — Rosen- 
baum Company, Pittsburg, Pa. 

The power of low price is exempli- 
fied in the following items, many of 
which are at half price, all under the 
cost of making. — Krages § Cartwright, 
Kansas City, Mo. 

The basement speaks of little prices. 
— Abraham 8r Straus, Brooklyn, N. F. 

Pounding the prices. Nothing brings 
customers as fast as good goods at 
low prices. — The Colonial Furniture Co., 
Cleveland, O. 

At prices that are nothing short of 
extraordinary. — Kaufmann's, Pittsburg. 

Incomparable pricing. — Abraham fy 
Straus, Brooklyn, N. Y. 

Plated prices. — Abraham 8r Straus, 
Brooklyn, N. Y. 

Pruning the picture prices. — H. A. 
Meldrum Co., Bufalo, N. Y. 

Prices such as only we can make. — 
A. V. Roadstrum 8r Son, Galesburg. 

They get hilarious over our depres- 
sion of prices. — F. M. Atwood, Chicago. 

A price drop in the face of advance. 
— Newman, Brooklyn, N. Y. 

No need of saying much, prices tell 
the story. — Hacketl, Carhart <J* Co., New 
York. 

Newsy notion prices. — Newman, 
Brooklyn, N. Y. 

Walkaway prices. — The O. T. Johnson 
Company, Galesburg, III. 

Guard your pocketbook, for prices are 
awfully tempting this week. — Jas. T. 
Mullin § Sons, Wilmington, Del. 

Glassware prices have most certainly 
touched bottom. — The Fair Store, Bing- 
hamton, N. Y. 

Prices that mean quick selling. — W. 
G. Putman's Great 5 and 10 Cent Store, 
Peoria, III. 

Sensational pricing. — Bryce Bros. $ 
Co., Columbus, O. 

Prices are uniformly favorable. — 
Strawb ridge 8c Clothier, Philadelphia. 

Prices that almost pass belief. — The 
Edw. Malley Co., New Haven, Conn. 

PR 



Prices that speak for themselves.— 
Robt. I. Cohen, Galveston, Tex. 

Prices made magnetic— Hale's, Sac- 
ramento, Cal. 

February has melted the prices. — Al- 
bert Elkus, Sacramento, Cal. 

Money-saving prices.— G Oldenburg's, 
Washington, D. C. 

February cleaning prices.— Thomas 
C. Watkins, Hamilton, O. 

Queer little prices. — Schipper £ Block, 
Peoria, III. 

Springtime prices. — Beadle §c Sher- 
burne Co., Rochester, N. Y. 

Prices nipped by the frost. — Talbot 
8r Co., Fall River, Mass. 

Millinery closing prices! — R. B. Max- 
well £ Co., Mansfield, O. 

Rock bottom prices. — L. S. Plant 8c 
Co., Newark, N. J 

Sale prices to pay you to get here 
to-morrow. — Boggs 8c Buhl, Allegheny. 

The prices have a saving significance. 
— Z. L. White § Co., Columbus, O. 

Telling price-cuts have been made all 
along the line. — The Emporium, St. 
Paul, Minn. 

A genuine old fashioned thaw in 
prices. — Desbecker's, Bufalo, N. Y. 

If seeing is believing, just look at these 
bargain prices. — Gately's, Peoria, III. 

Prices have been most severely dealt 
with and are many degrees lower than 
those exploited elsewhere. — Bernstein 8c 
Co., Jersey City. N J. 

Former prices carved down to the 
lowest notch. — Thomas C. Watkins, Ham- 
ilton, Ont. 

Scheuer's prices beat all! — S. S. 
Scheuer 8c Sons, Newark, N. J. 

Magnetic price savings. — Hochschild, 
Kohn $ Co., Baltimore, Md. 

Prices chopped out of all semblance 
to their former quotations. — The Metro- 
politan Dry Goods Company, Saginaw. 

Our prices are right. If there is one 
thing you may be sure of it is that our 
prices are right. You pay no more nor 
less than any other person does here. 
Our desire is to make such low prices to 
everybody that we could not make lower 
prices to anybody. Then, we never per- 
mit a higher price than our regular one 
price to be quoted. — Murphy Bros. Co., 
Pittsburg, Pa. 

Clothing prices slashed.— Solomon's, 
Pittsburg, Pa. 

Heart-rending prices. — L. O. H. 
Brown, Denison, Tex. 
ICES 






922 



ADVERTISERS CYCLOPEDIA 



Sharp break in prices. — Meigs $• Co., 
Bridgeport, Mass. 

Next to nothing prices. — Goldenberg's, 
Washington, D. C. 

Surprise prices. — The Palais Royal, 
Washington, D. C. 

Unexampled price-cheapness. — John 
Murphy, Montreal, Can. 

Revisions in fur prices. — Carson, Pirie, 
Scott $ Co., Chicago, III. 

Prices to entice " you " — everybody. — 
Walker Store, Salt Lake, Utah. 

Move out prices in the garment de- 
partment. — /. V. Spare, New Bedford. 

The price cutter has been in every 
department. — Spring -Holzwarth Co., Al- 
liance, O. 

Prices take a big tumble for to-night 
and to-morrow's selling. — E. S. Brown 
Co., Fall River, Mass. 

A few prices that will interest you 
among other things, — Chamberlain-John' 
son-DuBose Co., Atlanta, Ga. 

Prices will do most of the talking to- 
day, and they will make an interesting 
speech. — Julius Gutman $• Co., Balti- 
more, Md. 

The price reducing axe is at work. 
Chips fly off fast and furious, making 
our profits smaller, yours bigger. — 
Hahne $ Co., Newark, N. J. 

Bang! Bang! Bang! To-morrow. A 
noise in prices that will be heard from 
one end of Cohoes to the other, and 
reach all of the adjoining towns. — H. H. 
Butler, Cohoes, N. Y. 

"The proof of the pudding is in the 
eating," and the proof that this is the 
greatest sale of its kind ever inaugu- 
rated here is shown by the thousands 
who crowd the store at the present 
writing. Don't fail to lay in a supply 
for summer use, as it is doubtful 
whether we could ever buy such gar- 
ments again, without paying more for 
them than what we are offering them 
to-day. "A word to the wise is suf- 
ficent," and we offer it now. Compare 
our values and prices with those of the 
biggest New York houses and note the 
saving. — The Furst Co., Jersey City. 

Our prices talk. — The R. J. Neal Co., 
Plattsville, Ont. 

Slices in prices. — Bryant $• Tucker, 
Binghamton, N. Y. 

It's cheaper at Miller's. — Miller's 
Drug Store, Wilmington, Del. 

Trade-winning prices. — Rosenthal Dry 
Goods Co., Peoria, III. 

Merely nominal prices. — E. S. Brown 
Company, Fall River, Mass. 



The price-bars are down — flat down. — ■ 
Saks <$; Co., Washington, D. C. 

Prices will be cut to pieces. — D. E. 
Williams $ Co., Youngstown, Ohio. 

Prices sure to attract your attention. 
— The Buck Store, Lansing, Mich. 

Pruning prices on stylish suits. — 
Sibley, Lindsay $ Curr Co., Rochester. 

Now comes the after Christmas break 
in prices. — McNaughton's Munice, III. 

Prices touch bottom in the great 
clearance. — Hecht's Greater Store, 
Washington, D. C. 

Price lists fail to convey any idea of 
the superb values offered. — Oehm's 
Acme Hall, Baltimore, Md. 

Linen prices much less. — Prick up 
your ears to this news: The best tidings 
of linens that have gone out from here 
in a long time. — William Donaldson 8% 
Co., Minneapolis, Minn. 

We're knifing prices. — Our shop is not 
a storehouse — it's an exchange — chang- 
ing clothing for cash. Embrace the op- 
portunity to save money — by spending 
it — here. — Oehm's Acme Hall, Balti- 
more, Md. 

The lowest of lowest prices.— This is 
the week when prices reach their very 
lowest level at this establishment, for it's 
practically the end of the winter selling 
season, and we make the most of the 
last opportunity to be rid of the sea- 
son's remaining stock. Besides, it's just 
the week before we take inventory, and 
every department head does his best to 
have as little stock as possible. Thus, 
you see there's every reason for induc- 
ing you to buy now, even at the most 
unusual reductions. It's only for you 
to decide if you prefer to settle your 
bills in small amounts, for we'll gladly 
charge your purchases, and you may 
pay conveniently. — O'Neill's, Baltimore. 

Sacrificing prices. — Chapman $■ Co., 
Brooklyn, N. Y. 

Prices run like these. — L. Lehman 8j* 
Co., Trenton, N. J. 

Positive price reductions. — Adams 
Dry Goods Co., New York. 

Up-to-date, down in price. — C. C. 
Fuller Co., Hartford, Conn. 

Prices become half prices. — The De- 
Wolf Store, New Bedford, Mass. 

Price reductions predominate.— 
Brooklyn Furniture Co., Brooklyn, N.Y. 

Nothing mean or skimped except the 
prices. — Perlmutters, Jersey City, N. J. 

Our prices "As Low as Any and 
Lower Than Many." — Brannen $■ An- 
thony, Atlanta, Go. 



PRICES 



OF SELLING PHRASES 



923 



The carpenters rip up the floors; the 
salesmen rip up the prices. — A. L. 
Nichols, Falls River, Mass. 

Caught up in the price maelstrom 
which is now swirling through the 
store. — Schipper fy Block, Peoria, III. 

The bait that catches this kind of 
weather and this time of year, is low 
prices. — Smith, Gray $• Co., New York. 

Scissors are all right for some stores; 
but when we go into price cutting we 
take the axe. — Albert Elkins, Sacra- 
mento, Cal. 

In fact prices are so low that we do 
not think there's a single instance where 
the price represents anywhere near the 
actual cost. — Mandell Bros., Chicago, III. 

Prices tell a story. — O'Reilly's, Kansas 
City, Mo. 

Tremendous price concessions. — The 
Bee Hive, Kansas City, Mo. 

Honest, convincing proof of a slash- 
ing cut in prices. — Boston Store, An- 
sonia, Conn. 

Small expenses do wonders in the 
making of small prices. — Rosenthal Dry 
Goods Co., Peoria, III. 

Prices that will irresistibly appeal to 
every economical woman. — Schlesinger 8/; 
Mayer, Chicago, III. 

A skirt sale at such low prices that 
only a genuine clearance such as this 
store makes, that justifies the sacrificing 
of all profits. If like the majority of 
stores there was a lot of old plunder 
to work off (dear at any price), then 
there would not be anything remarkable 
in the cut of prices. But all are new 
and the original marks much lower than 
others. Thus you'll find it a good in- 
vestment to buy now while there's 
choice of all. — Sam Moch, Pueblo, Colo. 

When you buy what's best you need 
buy but seldom; when you buy what's 
cheap you are buying all the time. — • 
Sander <$; Recker, Indianapolis, Ind. 

We are offering the best values in the 
entire city on every class of winter 
merchandise, apparel and home furnish- 
ings. We quote a few prices to show 
how strong is the bargain drift here 
at Broadway's Big Store. — The Berlin, 
Brooklyn, N. Y. 

Price surprises. — The Bee Hive, Sa- 
lem, Ore. 

Prices littlest imaginable. — Gusky's, 
Pittsburg, Pa. 

Money-saving prices. — Brannen $; An- 
thony, Atlanta, Ga. 

Low close-out prices. — Harned $• Van 
Maur, Peoria, III. 



Prices forced down. — Platky Dept. 
Store, Chicago, III. 

Crash! go the prices. — Wentworth 
Clothing Co., Spokane, Wash. 

Prices shamefully low. — Misfit Cloth- 
ing Parlors, Louisville, Ky. 

An economy in every price. — Straw- 
bridge <$; Clothier, Philadelphia, Pa. 

We have ground prices to powder. — 
The IXL Clothing Co., Spokane, Wash. 

Some of the prices which will prove 
their loss and your gain. — Platky Dept. 
Store, Chicago, III. 

Austin is always a step ahead in 
quality — a step behind in price. — E. M. 
Austin, Litchfield, III. 

Prices that yield an immediate cash- 
in-the-hand dividend. — Ruggles $• Elli- 
son, New Bedford, Mass. 

Here's another blast that uncovers 
more unheard of values and marks a 
death line in prices, that no competitor 
will have the courage to go below. — 
E. M. Austin, Litchfield, III. 

Shelf emptying prices. — Boggs $; Buhl, 
Allegheny, Pa. 

Economy prices. — John N. Thomas <$; 
Co.,' Minneapolis, Minn. 

The limit of little prices.— Old South 
Clothing Co., Boston, Mass. 

We cut prices to the core. — Adams 
Dry Goods Co., New York. 

A vigorous and decisive low range of 
prices. — The Fair, Chicago, III. 

These prices are for swift selling. — 
James Shea, Hamilton, Canada. 

Merciless cutting of prices. — The Edw. 
Malley Co., New Haven, Conn. 

A Lowman lesson in price cutting. — 
Lowman <$; Co., Los Angeles, Cal. 

A price that will please you. — Courier- 
Journal Job Printing Co., Louisville, 

Picnic necessities at excursion prices. 
—The G. W. Robinson Co., Hamilton. 

A pinch of prices. — The Chamberlain 
Furniture and Mantel Co., New Haven. 

Prices for gowns, shirt waists and 
suits go down, and down, and down. — - 
Stone, Fisher $ Lane, Seattle, Wash. 

Let us give you some summer figures. 
Might surprise you with their unusual 
lowness. — Farrell's, Trenton, N. J. 

Prices with bowed heads are these— 
inducements that are happy surprises 
for frugal people.— Meldrum, Scott £ 
Co., Scranton, Pa. 

Of course, it is just a passing chance 
at these prices, and one that isn't likely 
to be long in passing.— Fourqueran, 
Temple $ Co., Richmond, Va. 



PRICES 



924 



ADVERTISERS CYCLOPEDIA 



Shortened prices. — The Wanamaker 
Store, New York. 

Prices to please our patrons. — The 
Hub, Marion, Ind. 

A clean sweep with low prices. — Sage- 
Allen <§• Co., Hartford, Conn. 

Home run price. — United States 
Clothing Company, Milwaukee, Wis. 

Fractional prices rule to-morrow. — 
Goldenb erg's, Washington, D. C. 

The store of big values and little 
prices. — J". V. Bitchey, Burlington, la. 

Telling prices. — The Great Atlantic $ 
Pacific Tea Company, Memphis, Tenn. 

Prices which gratify the economical. 
— Schoedinger, Fern $• Co., Columbus, O. 

Prices everlastingly the lowest. — The 
Broadway Department Store, Los An- 
geles, Cal. 

Our prices are wondrously attrac- 
tive. — Burke, Fitz Simons, Hone $ Co., 
Bochester, N. Y. 

A ticket-of-leave price. — Walker 
Brothers' Dry Goods Company, Salt 
Lake City, Utah. 

"The Big Store" cuts deeply into 
prices, and in this way keeps up the 
volume of sales. — Kaufmann's, Pittsburg. 

No matter how attractive or how 
worthy, nothing has escaped the eye of 
the price cutter. — Siegel Cooper § Co., 
Chicago, III. 

All prices are marked in plain figures 
and the old tags remain to show you 
what the piece is actually worth. The 
red tag price is directly beneath to show 
you how remarkably you save. We in- 
vite you to share in these red tag bar- 
gains, for when you have seen the furn- 
iture we are talking about you will say 
it is the greatest opportunity you've 
known in a long time. Space prevents 
us quoting but a few of the offerings, 
but bear in mind that every piece in this 
great establishment carries a red tag 
with discounts. — The Grote-Bankin Co., 
Spokane, Wash. 

At extraordinary price reductions. 
Not merely in isolated instances, not 
merely a few garments that have failed 
to find favor, but almost every tailored 
suit and semi-tailored costume which 
our label identifies is concerned. A 
most diversified series of the season's 
favored models, including long and 
short coat styles, Eton blouse, "Frocks 
and Frills," fitted and semi-fitted long 
coat and semi-tailored waist styles, 
fashioned of high grade voile, eolienne, 
Panama cloth, mohair, clay serge. 

There's positively no excuse for the 
low prices mentioned below — we simply 

PRIC 



have the goods to sell and you may 
judge for yourself the fairness of our 
proposition. We always give a " square " 
deal for a " round " dollar. — M . F. 
Thompson, Binghamton, N. Y. 

You will perhaps never get a better 
opportunity to buy that piece of fur 
you've had in mind than now, for dur- 
ing this clearance we have cut prices 
unmercifully and utterly regardless of 
cost in order to find new owners for 
these garments immediately. — Blooming- 
dale's, New York, N. Y. 

The 14th Street Store's rule that be- 
fore inventory all stock must be reduced 
to the minimum is so positive that every 
department manager is hurrying out 
merchandise at prices so low that losses 
of profits are mounting into the thous- 
ands of dollars. But it's prudent to be 
rid of what we have for what we can 
get, and invest the proceeds in new 
goods. This law of business creates 
these savings for you. You're entitled 
to them, and now's your time to gath- 
er them in. (Mail orders filled as long 
as lots last.) — The Fourteenth Street 
Store, New York, N. Y. 

We want you here to-day — we want 
to show you all the new 1905 cotton 
creations — want to show you the best 
assortment ever brought here to Ta- 
coma — want to prove to you that we 
quote the lowest prices. — The Peoples 
Store, Tdcoma, Wash. 

Whether rainy or stormy weather, we 
have put the prices on this week that 
will bring the economical shoppers out. 
You will find new, clean, fresh and up- 
to-date merchandise here at prices that 
will make you wonder. Specials in all 
departments. — A. F. Hardie, Waco, Tex. 

This is a distinct and novel event in 
the annals of merchandising, for it 
brings a host of worthy economies to 
you, served, if you please, on a platter 
of patriotism. The whole store is deco- 
rated in colonial fashion for the occa- 
sion in buff and blue and the most stir- 
ring savings are offered. — Stone, Fisher 
$ Lane, Tacoma, Wash. 

Bargain prices ! — Farrell's, Trenton. 

Stirring price! — Armbruster's, Colum- 
bus, O. 

Tearing up prices! — B. White, Pitts- 
burg, Pa. 

Prices are falling! — Gillette Bros., 
Hartford, Conn. 

Unmatchable prices ! — Topham's, 

Washington, D. C. 

Unparelleled prices! — Jos. H. Bau- 
land Co., Brooklyn, N. Y. 
ES 



OF SELLING PHRASES 



925 



Sweeping cut in prices! — Standard 
Clothing Co., Portland, Me. 

Prices slashed regardless of value. — 
Hayden's, Omaha, Neb. 

Cut prices severely. — M enter, Rosen- 
bloom $ Co., Minneapolis, Minn. 

Astonishing price concessions ! — W. V. 
Snyder fy Co., Newark, N. J. 

Prices that make business all the time! 
— Mistrot's, Galveston, Tex. 

Tempting prices ! — Burke, Fitz Sim- 
ons, Hone $• Co., Rochester, N. Y. 

Little things at little prices. — Hochs- 
child, Kohn $• Co., Baltimore, Md. 

At a price that will create great sen- 
sation. — Siegel Cooper Co., New York. 

As prices go down, our patronage 
goes up. — Waldheim <$• Co., Cleveland, O. 

Prices which tell the tale of practical 
appreciation for gratifying response 
better than we could tell it in words. — 
F. Auerbach $ Bro., Salt Lake City. 

Crushed prices. — Lazarus, Columbus. 

Slashed prices. — The Famous, Atlanta. 

Lightly priced.— The Economy, Gosh- 
en, Ind. 

Stimulating prices. — Hale's, Sacra- 
mento, Cal. 

Our prices talk. — The Jas. Bailey Co., 
Portland, Me. 

Record-breaking prices. — Nugent's, St. 
Louis, Mo. 

Prices for speedy selling. — Batter- 
man's, Brooklyn. 

A substantial cut in the price. — The 
Wm. Hengerer Co., Bufalo, N . Y. 

Our low prices rarely encountered. — 
Sanger's, Waco, Tex. 

Prices will be found rare and crisp. — 
Barker's, Los Angeles, Cal. 

Our prices are down to rock bottom. — 
House $• Hermann, Washington, D. C. 

Style and price alike tempt you to a 
purchase. — Sibley, Lindsay fy Curr, 
Rochester, N. Y. 

Timely summer needfuls at slaughter 
prices. — Polin, Colorado Springs, Colo. 

The following quotations need no pro- 
verbial grain of salt to make them men- 
tally digestible. — Stone, Fisher $■ Lane, 
Tacoma, Wash. 

Prices squeezed. — Alfred Edmondson, 
Morcambe, Eng. 

Prices cut astonishingly. — Sisson Bros., 
Welden Co., Binghamton, N. Y. 

Incredibly small prices. — Sibley, Lind- 
say $ Curr Co., Rochester, N. Y. 

A crash in prices. — Mallory $ Co., 
Kansas City, Mo. 



Terrific price cutting. — Bass, Atlanta. 
Our prices do the work.— Robbins, 
Colorado Springs, Colo. 

Prices are smartly shortened. — Abra- 
ham $ Straus, Brooklyn, N. Y. 

Prices are being sliced daily. — I. Frei- 
muth, Duluth, Minn. 

Prices are of extraordinary lowness. — 
Siegel Cooper Co., New York. 

Ridiculous cuts in prices. — Mullen £ 
Bluet Clothing Co., Los Angeles, Cal. 

New goods at broken prices. — The 
Pacific Cloak House, San Francisco, Cal. 

Prices are the lowest imaginable.— 
James Williamson, Peterhead, Scotland. 

A menu full of many strengthening 
values. — S. Kann $ Sons, Washington. 

The tremendous sliding scale in prices. 
— Joseph Home Co., Pittsburg, Pa. 

At price concessions that are irresist- 
ible.—/. N. Adams $ Co., Bufalo, N. Y. 

Prices that make our goods gallop 
from our store to your home. — Bing's, 
Cleveland, O. 

Petty prices. — Walker's Salt Lake 
City, Utah. 

Prices nipped. — Meigs $ Co., New 
Haven, Conn. 

Shortened prices. — The Under-Price 
Store, Peoria, III. 

Terrific price sensations. — The Hub, 
Milwaukee, Wis. 

Badly fractured prices. — The Econ- 
omy, Goshen, Ind. 

Savingly priced. — Alfred Edmondson, 
Morecambe, Eng. 

Falling prices. — The Scott Dry Goods 
Co., Cleveland, Ohio. 

A wireless telegraphy of prices.—- 
Whiskard's, St. Thomas, Ont. 

Obliterating the old price. — H. J. 
Porter $ Co., Augusta, Ga. 

Prices that move stock. — Sisson Broth- 
ers, Binghamton, N. Y. 

These prices are for swift selling. — 
Holbrook's, Columbus, Ohio. 

Summer goods at joke prices. — Mc- 
Fadden's, Youngstown, Ohio. 

Quick moving prices. — Burke, Fitz- 
Simons, Hone $ Co., Rochester, N. Y. 

Every price cut, and cut with deter- 
mination. — Hale's, Los Angeles, Cal. 

Period of remarkable price privileges. 
— The Leader, Minneapolis, Minn. 

Counter clearing mark-down prices. — 
John Murphy $ Co., Montreal, Can. 

Powerful price lowerings in all de- 
partments. — H. Batterman, Brooklyn. 



PRICES 



926 



ADVERTISERS CYCLOPEDIA 



Prices make second savings that are 
interesting. — Mandelbaum's, Des Moines. 

A wide-spread, all pervading lopping 
off of prices everywhere. — Gusky's, 
Pittsburg, Pa. 

Imperative need nerves our hand to 
prodigious price cutting. — People's Store 
Co., Tacoma, Wash. 

Prices of the most desirable merchan- 
dise have been cut enormously. — King's 
Palace, Washington, D. C. 

Inviting prices. — Gray <§• Dudley Hard- 
ware Co., Nashville, Tenn. 

Meagre prices. — The Economy, Gosh- 
en, Ind. 

A shattering of prices. — Holbrook's, 
Columbus, Ohio. 

Unparalleled price advantages. — The 
Harris <§- Moury Co., Woonsocket, R. I. 

Prices relentlessly reduced. — Siegel 
Cooper Co., New York. 

Purse-saving protection. — A braham $ 
Straus, Brooklyn, N. Y. 

Values will be scattered to the four 
winds. — Barker's, Los Angeles, Cal. 

Exhilarating extras profitlessly priced. 
— Boston Store, Worcester, Mass. 

Cut prices on a big outpouring of 
bargains. — The Jones $ Knox Co., 
Youngstown, O. 

Our money-saving prices deserve a 
trial. — Bapelye $• Palmer, Hartford. 

We are clipping the price tags, but 
no diminution in values. — Jackson's, 
Pittsburg, Pa. 

The price-chopper has been at work 
again — this time lowering profits al- 
most to the cost line. — Lansburgh Bros., 
Washington, D. C. 

A veritable bomb has been thrown into 
prices and shattered them to fragments. 
— Walker's Store, Salt Lake City, Utah. 

The power of our cool cash has forced 
down the prices of all summer wares 
and has brought to our doors the big- 
gest assortment of seasonable bargains 
that ever were landed in the Monument- 
al City. Here are ironclad proofs. — 
Brager's, Baltimore, Md. 

Price havoc. — Moss Bros., Hartford. 

Pleasing prices. — The Economy, Gosh- 
en, Ind. 

Wiping out the cost. — H. J. Porter 
Co., Augusta, Ga. 

Wonderfully low prices. — Kerr's, 
Minneapolis, Minn. 

Persuasive prices. — Jay Smith § Son, 
Saginaic, Mich. 

Clean " sweep " prices. — Mandel- 
baum's, Des Moines, la. 



Queer little prices. — Friedman's, 
Grand Rapids, Mich. 

Priced-down prices. — Alfred Ed- 
mondson, Morecambe, Eng. 

Equinoctial storm of prices. — Wana- 
maker's, New York. 

Pre-inventory price-making. — The May 
Co., Cleveland, O. 

Remnants at broken prices. — Golden- 
berg's, Washington, D. C. 

An upheaval in prices. — Mendel § 
Freedman, New Haven, Conn. 

Lingering lots lowered in price. — The 
Boston Store, Milwaukee, Wis. 

Such a carnival of prices. — A. Ham- 
burger <$• Sons, Los Angeles, Cal 

Ludicrously disproportionate prices. — ■ 
Joseph Home Co., Pittsburg, Pa. 

Price beyond precedent for littleness. 
— Walker's Store, Salt Lake City, Utah. 

The bottom completely knocked out of 
prices. — H. Batterman, Brooklyn, N. Y. 

Prices on them that will send them to 
the wrapping counter a flying. — The 
Klenhaus Co., Bufalo, N. Y. 

An overstocked maker gives us this 
underwear sale. — L. S. Plant $ Co., 
Newark, N. J. 

Lowly-priced. — The Broadway De- 
partment Store, Los Angeles, Cal. 

Prices vigorously reduced. — Rosen- 
baum Co., Pittsburg, Pa. 

Cash-converting prices. — Charles S. 
Sleppy, Parkersburg, W. Va. 

Prices that are peculiarly Macy's. — 
Macy's, New York. 

A goodly slice of the cost has been 
sacrificed. — The Lewis Store, Butte, 
Montana. 

A coronation of princely bargains. — 
The Economy, Scranton, Pa. 

Prosperity values at poverty prices. — 
Washington Market Co., Trenton, N. J. 

Price the powerful attraction here. — 
Golden Rule Bazaar, Crookston, Minn. 

You will find here a price interest 
that's irresistible. — The Ferd Marx Store, 
Birmingham, Ala. 

More to put into your purse on ac- 
count of these prices. — The Daylight 
Store, Minneapolis, Minn. 

We have screwed prices down another 
notch. — Emery Dry Goods Co., Dan- 
ville, Ohio. 

Read what a nimble nickel will buy 
from what we offer. — Nugent's, St. 
Louis, Mo. 

Tradewinning prices. — Campbell's, 

Pittsburg, Pa. 



PRICES 



OF SELLING PHRASES 



927 



A choice array of wholesome bargains, 
sterling qualities, and close-trimmed 
prices. — Krause, Butler 8[ Benham Co., 
Columbus, O. 

This purchase represents a canceled 
lace order by one of New York's lead- 
ing importers because delayed in the 
delivery. It is one of those rare op- 
portunities where the outsider gets in 
at a ridiculous price — we would have to 
pay just double to duplicate the order. 
— Chas. A. Stevens $ Bros., Chicago, III. 

Six weeks ago we bought the bank- 
rupt stock of a chinaware concern in an 
eastern city at about 25 cents on the 
dollar. The delivery of this purchase 
has been made. The last shipment ar- 
rived yesterday. On Monday we will 
place the entire lot on sale at such low 
prices as were never before known in 
chinaware selling. — Hunter, Memphis. 

The protracted rain period extended 
all over the country. A manufacturer 
whose business was greatly retarded by 
the inclemency of the weather came to 
us with a wash goods proposition. 
" Could we use an unusually large quan- 
tity of wash goods at a price?" We 
bought the goods at an alluring dis- 
count and we offer you during this sale 
the most varied line of desirable sum- 
mer wash fabrics ever brought to Mar- 
ion and you get the benefit of that dis- 
count. — Boston Store, Marion, Ind. 

That is to say, our prices for the 
very best, the goods that are not only 
good to the eyes, but that will give the 
service, are no higher than those asked 
for inferior goods elsewhere. And still 
again we repeat, if you see goods ad- 
vertised elsewhere in this paper which 
you want, our prices are apt to be less 
— at least the cost will be the same, 
quality equal. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

Prices for the prudent. — Wanamaker's, 
New York. 

Prices crushed. — C. E. Longley Co., 
Neio Haven, Conn. 

A cyclone of low prices. — Holbrook's, 
Columbus, Ohio. 

Unprecedented underpricing. — Kee- 
ley's, Butte, Mont. 

An insignificantly small price. — 
Hecht's, Washington, J). C. 

Letting down prices. — The Boston 
Store, Milwaukee, Wis. 

Oddlets at oddly small prices. — Bug- 
gies $ Ellison, New Bedford, Mass. 

Everything priced to meet the re- 
quirements of thrifty shoppers. — The 
Jones § Knox Co., Youngstown, Ohio. 

PR 



Swift and death-dealing blow to 
prices. — Pattosien's, San Francisco, Cal. 

Prices mercilessly cut on worthy 
goods.— Krieger % Co., South Norwalk. 

Your pennies would never buy so 
much before. — Abraham $ Straus, 
Brooklyn, N. Y. 

Here are prices to interest the most 
conservative shoppers. — The Boston 
Store, Los Angeles, Cal. 

Prices always at the rock bottom but 
never at the sacrifice of quality. — Lay Q 
Lyman, Traverse City, Mich. 

If price talks there'll be loud clamor- 
ing here to-day. — Evans, Munzer, Pick- 
ering $ Co., Minneapolis, Minn. 

Prices are such that everybody with a 
thought of economy will come here. — 
Hochschild, Kohn §■ Co., Baltimore, Md. 

Restful prices for the tired purse, 
useful and comfortable for the tired 
purs-on. — John T. Clough, Colorado 
Springs, Colo. 

Prices already cut are cut again. 
Profits long ago took a back seat. Now 
cost is forgotten. — Kearny Bros., Bing- 
hamton, N. Y. 

Cut-in-half prices. — Great Scott, Bal- 
timore, Md. 

Cheap in price only. — McNaughton's, 
Muncie, Ind. 

Strenuous price concessions. — The 
Hub, Baltimore, Md. 

Low expenses; low prices. — Day 
Jewelry Co., Tacoma, Wash. 

Smashing prices. — A. Livingston fy 
Sons, Bloomington, III. 

Price-changes are astonishing. — Siegel, 
Cooper $• Co., Chicago, III. 

Prices anticipating the usual summer 
reductions. — The Hub, Baltimore, Md. 

Prices that hurry goods into useful- 
ness. — Brooklyn Furniture Co., Brook- 
lyn, N. Y. 

There is nothing ordinary about the 
offerings in this house unless it be 
prices. — W. S. Aaron, Altoona, Pa. 

Whether the price is large or small it 
will be good value for the money. — 
George K. Kline, Johnstown, Pa. 

Sundry price flurries. — Wanamaker's, 
Philadelphia. 

Quick moving prices. — S. Ileyman's, 
Newark, N. J. 

Our prices are dropping.— A lley's, 
New Bedford, Mass. 

Price-slashing sale.— Jno. R. Foster, 
Burlington, N. C. 

The day of high price is gone for- 
ever. — Hart's, New York. 
ICES 






928 



ADVERTISERS CYCLOPEDIA 



Prices you'll seldom see equaled. — 
Mandel Bros., Chicago, III. 

Prices blown away — that's all. — Louis 
Saks, Birmingham, Ala. 

Down go Mohican prices. — The Mo- 
hican Co., New Haven, Conn. 

Small prices do giants' work. — Gil- 
more <§• O'Keefe, Jersey City, N. J. 

The "wee sma" price prevails. — Evans, 
Munzer, Pickering $• Co., Minneapolis. 

Even immense lots go quick at such 
pricings. — The Boston Store, Milwaukee. 

Prices that will bind you more closely 
than ever to the trading center of the 
masses. — Schutz $• Co., Great Falls. 

The touch of small prices greets you 
in every department of our always busy 
store — that's the sort of greeting that 
presses its way between the chinks of 
your pocketbook — and then niters 
through again into your hearts — the 
greeting of dollars and cents. — Metro- 
politan Clothing Co., Boston, Mass. 

If you get it at Wilson's it's right — 
so's the price. — Wilson, Trenton, N. J. 

The prices are the lowest possible con- 
sistent with quality. — John A. Roberts 
$ Co., Utica, N. Y. 

The prices are just right to make it 
wise to do your buying here. — C. F. 
Wing, New Bedford, Mass. 

Creating a sensation. That is what 
we are doing on the prices we are quot- 
ing. — L. A. Shive's Sons, York, Pa. 

The power of price is the mighty and 
irresistible force that is keeping this 
store in the front. — Gately, Peoria, III. 

It couldn't be as good if you paid 
me or anybody any less for it. And it 
couldn't be better if you paid twice my 
prices. — Dr. Spicer, Pueblo, Colo. 

The purchasing power of your dollar 
will be a happy surprise to you as you 
shop through the different departments, 
for giant values at dwarf prices are 
greatly in evidence. — The Metropolitan 
Dry Goods Co., Saginaw, Mich. 

Again it will be demonstrated how we 
manipulate the prices and allow you 
opportunities for big savings. Three 
specials culled from the many that will 
gladden your hearts and loosen willing- 
ly your purse strings. — Perlmutters, 
Jersey City, N. J. 

1,000 rolls china matting at about the 
price we usually pay in China without 
duty or freight charges. It was delayed 
in transport between Canton and Seattle 
by the breaking of the ship's propeller. 
Has just arrived, is late and must be 
sold. — B. Nugent $ Bro. Dry Goods Co., 
St. Louis, Mo. 



A week ago Friday we sold all the 
wash silks we had at 19c. per yard, 
which meant a big loss to us. Our buyer 
found a man in New York who was will- 
ing to sell his stock at a loss, which 
will be your gain, and should be taken 
advantage of at this unheard of figure, 
per yard, 19c. — Gilchrist Company, Bos- 
ion, Mass. 

Little priced. — Solomon's, Pittsburg. 

Broken prices. — McNaughton's, Mun- 
cie, Ind. 

Zero prices. — Foote <$• Shear Co., 
Scranton, Pa. 

A treat in price. — Allison's, Philadel- 
phia, Pa. 

Merciless reductions. — Hahne fy Co., 
Newark, N. J. 

Close prices. — McCormick Bros., Ta- 
coma, Wash. 

Extravagant price reductions. — The 
Fair, Muncie, Ind. 

Quickstep prices. — Eastman Bros. § 
Bancroft, Portland, Me. 

Purchase now while prices are down. 
— W. V. Snyder $ Co., Newark, N. J. 

Prices that tell on goods that sell. — 
The Bronson <§■ Piatt Co., New Haven. 

Don't let high prices drown your in- 
come. — Clucken's Clothing Store, Ken- 
ton, O. 

When Jackson's reduce prices the re- 
ductions are sweeping. — Jackson's, Pitts- 
burg, Pa. 

Now as to the plan of underpricing 
all kinds. — Davison-Paxon-Stokes Co., 
Hartford, Conn. 

Yesterday the price-tags told a dif- 
ferent story— $10 to $28 higher. But 
that's all changed to-day. — Wanamaker's, 
New York. 

Keep busy prices. — Hearn, New York. 

Prices a revelation. — Friend, Pitts- 
burg, Pa. 

Wee small prices. — The Economy, 
Goshen, Ind. 

Ridiculous prices. — The May Co., 
Cleveland, O. 

Wind-up prices. — Boston Store, Mil- 
waukee, Wis. 

Tiniest prices. — The New Store, Minn- 
eapolis, Minn. 

Big saving in price. — The David C. 
Beggs Co., Columbus, O. 

Vigorous price clipping. — Alfred Ed- 
mondson, Morecambe, Eng. 

Insignificant prices. — Jones Dry Goods 
Co., Kansas City, Mo. 

Final downfall of prices. — Hochs- 
child, Kohn $ Co., Baltimore, Md. 



PRICES 



OF SELLING PHRASES 



929 



Taking prices prevail. — Droops Music 
House, Washington, D. C. 

Save smartly on unusual prices. — 
Abraham fy Straus, Brooklyn, N. Y. 

Prices entirely inconsistent with value. 
— Case, Gravelle $ Ervin Co., Anaconda. 

Going yet deeper into the price- 
wound. — The G. M. McKelvey $• Co., 
Youngstown, Ohio. 

Prices never before made so tempt- 
ingly low. — /. N. Adam $ Co., Buffalo. 

Priced in a manner that will bewilder 
and delight. — Cohn's Dry Goods Co., Salt 
Lake City, Utah. 

Temptingly low prices for some 
temptingly pretty stuff. — Hales, San 
Francisco, Cal. 

Every item below a perfect sensa- 
tion in price. — Goodenows, Los Angeles. 

We knock off great chunks from the 
prices. — Edw. Malley's, New Haven. 

Bargains giving surpass all previous 
attempts at bargain giving. — Halden's, 
Omaha, Neb. 

Quality, desirability and low prices 
are combined in these great sales. — 
Marshall Field $ Co., Chicago, III. 

Not the price you pay, but what you 
get for the price that determines the 
value of your bargain. — Brinsmaid, 
Des Moines, la. 

Everybody listens when money talks 
in such wonderful, clean sweep reduc- 
tions. — Babcock, Hinds $• Underwood, 
Binghamton, N. Y. 

Prices all over the store have been 
cut and slashed until they are unrecog- 
nizable. — Rich Bros., Saginaw, Mich. 

Forcible price inducements. — Wal- 
bridge's, Buffalo, N. Y. 

High prices surrendered. — Stewart 
Bros., Columbus, Ohio. 

Prices are emphatic. — McCurdy <$• 
Norwell Co., Rochester, N. Y. 

Insistent price-reductions.— W ana- 
maker's, New York. 

Prices keenly slashed. — Solomon $ 
Ruben, Pittsburg, Pa. 

Final price slash. — Goodfellow's, 
Minneapolis, Minn. 

A slashing of prices. — Bear's Depart- 
ment Store, York, Pa. 

Short lines — shorter prices. — Laven- 
son's, Sacramento, Cal. 

Effective, durable, favorably priced! 
— Alfred Edmondson, Morecambe, Eng. 

Prices that will crowd the counters. 
— Younker Bros., Des Moines, la. 

The cut in prices is still deeper. — 
Goldstein's, Youngstown, Ohio. 

PR 



Forcing prices down to the lowest 
level.— The Boston Store, Milwaukee. 

Sensible prices— not purse-breakers.— 
Siegel's, Los Angeles, Cal. 

As the mercury goes up, prices go 
down.— The Potts Clark Co., Simcoe. 

Attractive things at attractive prices. 
— Stewart, Dawson <§• Co., Sydney. 

Prices crushed low beyond any pos- 
sible vision of competition. — The Boston 
Merchandise Co., Fall River, Mass. 

Restful prices to the tired purse. — 
W. K. Lightfoot # Co., Muncie, Ind. 

At prices that make light demands 
upon your pocketbook.— Scroggie's, Mon- 
treal, Can. 

Prices given such decisive blows that 
drive them even below the cost line. — 
Saks <f- Co., Washington, D. C. 

Your dollars walk with a majestic 
stride of importance at this store. Low- 
est prices are what make them feel their 
power. — Newman's, Brooklyn, N. Y. 

More than that: a big factory to pro- 
duce — which means that every one of 
our 37 stores can sell direct to the con- 
sumer at lowest possible prices. — Menter, 
Rosenbloom <$• Co., Davenport, Iowa. 

Sensational saving for this week. — 
Hunter's, Memphis. 

Price will move anything.— Chas. H. 
Jones, Denison, Texas. 

Morrison prices always the best. — 
Morrison $ Co., New York City. 

Convincing prices on ready-to-wear 
garments. — The Leader, Minneapolis. 

We link together highest qualities and 
lowest prices. — Stewart <§• Co., Baltimore. 

The house that saves you 40 per cent. 
— Boston Merchandise Co., Fall River. 

Prices are graded down to the usual 
under level. — Crow fy Whitmarsh, Cleve- 
land, Ohio. 

Every price inducement is of the most 
extraordinary description. — Siegel Coop- 
er Co., New York. 

You may match these prices, but 
never the values. — Scranton Carpet $ 
Furniture Co., Galesburg, III. 

The busy corner. Always the best 
of everything for the least money. — S. 
Kann Sons fy Co., Washington, D. C. 

We are offering special opening price 
inducements that will save you money 
at the beginning of the season. — /. 
Waterman, Bangor, Me. 

Once pleased^ always pleased. No 
cheap goods at high prices. Your money 
back if you are not pleased.— Mose Co~ 
hen, Dayton, Ohio. 
ICES 



930 



ADVERTISERS CYCLOPEDIA 



Big bargains at little prices. Hun- 
dreds of useful articles to be had for 
the small sums of 4c. and 9c. — W. S. 
Sturtevant, South Norwalk, Conn. 

41c. sale for Saturday only. The 
purchasing powers of this trifling sum 
at our stores on Saturday is phenom- 
enal. — McConnell $ Co., Scranton, Pa. 

We won't put price first. Price de- 
pends upon quality. Quality for qual- 
ity, we guarantee that our prices are 
lower than what you pay elsewhere. 
What you get for your money is as 
important as what you pay. No mat- 
ter how low the price, it's always value 
received at Moss Bros., Hartford, Conn. 

You can find what you want at the 
smallest kind of little prices in this de- 
partment to-day. The lots we mention 
are broken — ideal emptying-out lots — 
and the prices — well, we've seen that 
they're in conformity with the scale es- 
tablished all over this store at the out- 
set of this sale. — Jones Dry Goods Co., 
Kansas City, Mo. 

Highest quality! Lowest price! Can 
they go together? This is a question 
naturally every one would ask, because 
to the average mind high prices would 
mean high quality. But is that right? 
No. Many stores get a reputation for 
high quality by charging high prices, be- 
cause the idea of low prices brings the 
thought of mean quality. Now, Kline's 
is an ardent example of the fact that 
high quality and low prices can go to- 
gether. — Kline Bros., Altoona, Pa. 

Wednesday the day of days ! House- 
keeper's economies in our crockery de- 
partment. Everything you want at 
prices that cannot fail to please you. — 
E. S. Brown Co., Fall River, Mass. 

We will not put price first, for price 
depends upon quality — but, quality for 
quality, we shall positively guarantee 
our prices to be lower than what you 
have been paying. — Rosenbaum Co., 
Pittsburg, Pa. 

Help us clean up our stock of its 
odds and ends by saving 50c. and $1 
for yourselves. You can do it. — H. A. 
Nichols, Binghamton, N. Y. 

What you get for your money is as 
important as the amount you pay, no 
matter how low the price no trash goes 
out of this store. It's always "value re- 
ceived." — C. F. Wing, New Bedford. 

The knife has been used in every de- 
partment. The greatest price-cutting 
sale ever known in Hamilton still going 
on at the John Campbell Co.'s Dry Goods 
Store, Hamilton, Conn. 

A grasshopper whose husband earned 



good wages but never had anything to 
show for it, inquired of the ant how it 
was she was always comfortable, and 
her husband only earned half? " I man- 
age," replied the ant; "for instance, I 
saved 20 per cent, on carpets last month 
and the same this month on furniture 
at P. J. Kelly & Co.'s special sales and 
on easy payments, too, and I forgot to 
mention a new stove." The moral stands 
out like a sore thumb. Call to-day. — 
P. J. Kelly §■ Co., New Haven, Conn. 

Here's value with a vengeance. It's 
the boldest slash yet, something for com- 
petition to copy, if it can. — Gusky's, 
Pittsburg, Pa. 

If there's anything you want to buy 
in second-hand furniture you can de- 
pend on finding it here and at the right 
price. — Will Ommert, Fall River, Mass. 

More than we want in many lines of 
furniture tells the story of some mighty 
good bargains to be had here during the 
next week. — Davenport Furniture, Car- 
pet Co., Davenport, la. 

Little shoes for little people at little 
prices. — Morris $ Smith, Charlottetown. 

Our prices appeal .strongly to the 
man or woman of an economical turn 
of mind.— H. B. Beard # Co., York, Pa. 

Some special bargains in the dry goods 
line. Look at the priecs. — Arneson 
Mercantile Co., East Grand Forks, Minn. 

All are sold with a guarantee to give 
satisfaction, at prices that are absolutely 
a saving to you on every pair. — Bern- 
heimer, Kansas City, Mo. 

Hot shot. From the booming bar- 
gain guns of this progressive store. 
High prices surrender and economical 
buyers will this week triumphantly fill 
their household wants at the lowest 
prices ever recorded. Marvelous values, 
matchless offerings, powerful drives . are 
in abundance in every department. The 
"May" store is "the" store for eco- 
nomical buyers. — May fy Co., Columbus. 

Half-price is still the magnet. But 
every day sees the gaps in the sizes 
widen; the variety grows less. This is 
one of those sales you want to attend 
without delay. Buy, and you'll be glad 
you did. Delay and you'll regret it. 
—Saks <$£ Company, Indianapolis, Ind. 

Now is the time. You who have been 
waiting for a general reduction of 
prices, here's your chance. — Potter- 
Whitchill Co., Muncie, Ind. 

A great big cut in our children's de- 
partment. You will save money by call- 
ing to-day, honest goods for little 
money. — Henry Klaholt, Springfield, III. 
RICES 



OF SELLING PHRASES 



931 



Cast your eye over these: There are 
good saving opportunities in every one. 
— Giford § Co., New Bedford, Mass. 

The price part, after the details of 
selection and decision are all over, you 
will find most gratifying. — York, Pa. 

Come one. Come all. And buy as 
liberally as your purse will permit. To- 
night's sale consists of. — Hills, McLean 
$■ Haskins, Binghamton, N. Y. 

Star distribution sale. What does it 
mean? It means the distribution of all 
kinds of dry goods at saving prices, it 
means the selling of the best kinds of 
dependable merchandise at cut rates. 
It means increasing the buying capacity 
of your purses. Come and do your 
shopping here and you will realize the 
true value of its meaning. We demon- 
strate this every day and on every pur- 
chase you make. — Jas. McLean $ Sons, 
York, Pa. 

Making room for spring goods arriv- 
ing daily from all points of the compass 
is a problem that finds easiest solution 
in wholesale price-cutting of incomplete 
lines and designs that are over plentiful; 
therefore, a sweeping sale. Only a hint 
here. — Ludwig Bauman Bros., New York. 

We'll let these prices talk. — M. Low- 
enthal, Los Angeles, Cal. 

Koch's uptown prices make downtown 
shopping an extravagance. — Koch § Co., 
New York. 

' Prices which spell economy! They 
spell economy because the quality is 
staunch and true. — Moss Bros., Hart- 
ford, Conn. 

The following prices are made ex- 
tremely low to induce extensive pur- 
chases this week. — Blowenstein § Bros., 
Memphis, Tenn. 

These prices hint at the savings to be 
found on Monday in every section of 
Broadway's big store. — The Berlin, 
Brooklyn, N. Y. 

Davis cuts the price. Haven't got 
time to tell you why he cuts it, but here 
are some prices to show you how he 
cuts it. — The Davis Bargain Store, 
Knoxville, Tenn. 

If we don't put up a value sign and 
drive a " price-nail " during this sale the 
surface will be too hard to penetrate 
with any pointed price tool. Theory is 
a mighty good thing, but a practical il- 
lustration is better. — Hartigan's, Sche- 
nectady, N. Y. 

Remnants of "Quality" on which the 
prices have been chopped almost to 
pieces. You are not limited to quantity, 
nor grade, but can have your choice free 

PRI 



from all restraint for a mere song. Here 
are some of the good things to choose 
from. — S. Kann Sons $ Co., Baltimore. 

Our bargains know no bounds! We 
are plunging ahead, captivating more 
and more people every week with our 
surpassing bargains. It's your privilege 
to choose freely from these values now! 
Better ones couldn't be — " as good " 
ones are hard to find — and if you do 
find as good they won't be as cheap as 
ours. — Scharps, Galesburg, III. 

Successive busy days spur us on to 
greater efforts. Thursday will be no 
exception to this rule. We're going to 
continue to demonstrate our prowess as 
value givers, and this remarkable combi- 
nation of values and prices should be a 
strong magnet in drawing you to Wash- 
ington's brightest and busiest retail es- 
tablishment. — S. Kann, Sons § Co., 
Washington, D. C. 

There never was a store so full of 
saving chances. Never one so crowded 
with interest — diversified good things 
that will appeal to thousands. The 
spring stocks are wonderfully complete 
and in harmony with " The Leader's "' 
ways, priced substantially under value. 
Study our store news for the coming 
week. You'll find it rich with timely 
suggestions and fruitful in economy. — 
The Leader, Minneapolis, Minn. 

Pleasingly priced. — Geo. K. Kline, 
Johnstown, Pa. 

A seasonable slash in prices. — lull $ 
Gibbs, Spokane, Wash. 

Cretonnes for little enough. — Joseph 
Home Co., Pittsburg, Pa. 

Ridiculously marked down prices. — 
Simonton's, Rockland, Me. 

Price so low that you will say "Sat- 
isfied." — The Goldstein Clothing Co., 
Binghamton, N. Y. 

A summer shower. Come in and en- 
joy the rain of price drops — they're 
truly refreshing. — Foote § Shear Co., 
Altoona, Pa. 

We quote a few prices, but if what 
you want isn't in print don't think it 
isn't at a special sale, for it would be 
impossible to quote the many great 
values being offered. — The Metropolitan 
Dry Goods Co., Saginaw, Mich. 

Our low prices and excellent values 
will be particularly satisfactory to 
patrons. — Gross, Straus $ Co., Worces- 
ter, Mass. 

In the interest of your pocketbook 
don't wait any longer — take advantage 
of this greatest of half-price sales — 
Graves, Cox $ Co., Lexington, Ky. 
CES 



932 



ADVERTISERS CYCLOPEDIA 



There are two schools of merchandis- 
ing. One takes pride in commanding 
high prices. The other, Macy's, strains 
its energies in the opposite direction. 
We feel much pleasure in giving big 
money's worth as you feel in receiving 
it. — Macy's New York. 

A tempting list of rare bargains. To- 
morrow's business is to be characterized 
with a snap and a vim. We have made 
the prices so attractive that they will 
tempt the most prudent to buy. The 
store is filled throughout with the bright- 
est and best of spring merchandise. — S. 
Kann, Sons S[ Co., Washington, D. C. 

This business is being builded for the 
long future — not for to-day only. It is 
our rule, our recognized purpose to so 
conduct every sale, every transaction 
that the custom of that patron will be 
even more strongly united to this in- 
stitution. The momentary possible 
small profit is of very slight importance 
as compared with the good will and en- 
thusiastic friendship of that patron for 
the long future. We cannot afford to 
do otherwise than you would fairly wish 
us to do. We cannot afford to sell a 
single item at a price higher than is 
quoted elsewhere. We can afford to, and 
do in innumerable instances every day 
sell goods at prices decidedly lower than 
similar qualities are sold for elsewhere. 
— Marshall Field $• Co., Chicago. 

Again it will be demonstrated how we 
manipulate the prices and allow you op- 
portunities for big savings. — Emery 
Bird, Thayer <$ Co., Kansas City, Mo. 

A spring story. It's a tale of new 
goods, telling of tasty things to wear, of 
new fashions and correct styles, placed 
within easy price reach. * * * Spring 
prices are smaller here than anywhere 
else. — Gilmore $• O'Keefe, Jersey City. 

Assortments and prices wonderfully 
attractive. Everything everybody wants, 
whether it be for a dressmaking cam- 
paign or a simple bit of home sewing. 
Besides, all the handy and useful things 
that the comprehensive word notions cov- 
ers. The new items we print for to- 
morrow merely hint of the thousands of 
others. — Siegel-Cooper Co., New York. 

We don't believe there's a class of 
people anywhere who know a round dol- 
lar's worth so well as the Scranton pub- 
lic. And there's no class that appre- 
ciates real bargain merit so well as they. 
Our increasing business indicates this 
clearly. Bargains like these make the 
shrewd shoppers come here more than 
ever. We'll expect yGu. — Goldsmith's 
Bazaar, Scranton, Pa. 



Matchless values for early April buy- 
ers. — Bothenberg $ Co., New York. 

Broadest guarantee in the world. We 
guarantee the price of everything we 
sell to be as low or lower than the 
same article or pattern can be bought 
anywhere else. If in a day, a week, or 
a month later you find the same thing 
lower elsewhere, make a claim upon us 
and it will be allowed at once. What 
broader guarantee can be given? It 
should make your shopping very safe, 
and especially as we deal only in the 
very best of everything. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

We present for perusal to-day an 
array of interesting figures. Study 
them. When representing lower prices 
in commodities needed in the home, fig- 
ures become fascinating. The articles 
to which they are appended are to be 
sold at reduced prices — away down 
prices in some instance — genuine re- 
ductions. It is our introductory sale to 
give the public an idea of the aggressive 
policy we propose to inaugurate, to con- 
vince buyers of our determination to sell 
dependable goods at the lowest possible 
price, to lead, to grow, because right 
prices mean the approval of the masses 
to which we cater. — Keith-O'Brien Co., 
Salt Lake City. 

The name of Mandel is synonymous 
with the high standard of merchandise 
sold and an assurance that the prices 
are at all times the lowest possible to 
quote on qualities of equal merit. — 
Mandel Bros., Chicago, III. 

A price-upset. — Wanamaker's, New 
York, N. Y. 

Closing prices. — T. Lucey fy Brot,., 
Ottawa, III. 

Strenuous price cutting. — Kaufman, 
Meyers $ Co., Galveston, Tex. 

A clean sweep with low prices. — Sage- 
Allen $ Co., Hartford, Conn. 

Price reductions very tempting. — 
Thompson <$; Co., Nashville, Tenn. 

A vigorous and decisive low range of 
prices. — The Fair, Chicago, III. 

An assemblage of the most amazing 
money-saving opportunities the shop- 
pers of this city ever saw. — High's, At- 
lanta, Ga. 

At full prices, it's economy to buy 
Mathewson's. At present prices, it's the 
limit of economy. — Burke, FitzSimons, 
Hone $• Co., Rochester, N. Y. 

Broad and sweeping price-changes. 
No matter how attractive or how worthy, 
nothing has escaped the eye of the price- 
cutter. — Siegel, Cooper <$• Co., Chicago. 



PRICES 



OF SELLING PHRASES 



933 



The store of big values and little 
prices. — /. V. Ritchey, Burlington, la. 

Sleds are not the only things sliding 
down the hill. Prices are gliding, too. — 
The Wanamaker Store, Philadelphia, Pa. 

The wage worker's dollar often repre- 
sents hours of arduous toil. When that 
dollar is spent it should command its 
fullest buying power. To give it that 
power is one of the vital principles of 
this business. — Haskell $- Tripp, New 
Bedford, Mass. 

A dollar saved is a dollar made. Let 
us save you enough dollars on your 
spring buying to enable you to get 
that something nice for the house that 
every housekeeper has been promising 
herself for so long, but thought she 
couldn't afford. — Reps, Jungk fy Co., 
Davenport, Iowa. 

A Saturday bargain symposium in The 
Under-Price Store. One definition of 
" symposium " is " a collection of brief 
essays on the same subject." The sub- 
ject under discussion in the items given 
below is " economy !" and they show you 
in most alluring fashion how several 
sections of the store compass timely 
economies for you to-day. — The Wana- 
maker Store, New Yark. 

Don't delay. Life is short at best. 
Why not enjoy it while you can, and 
what else is there that will bring you 
and your family so much pleasure as a 
nice piano. See what a little money 
will buy. — Orton Bros., Great Falls. 

" Confidence and good will are our 
greatest assets ! " The unfaltering de- 
sire to serve you better than any other 
house in America, the constant inclina- 
tion to give you greater incentive to 
trade here than elsewhere has given our 
stores, Minneapolis and St. Paul com- 
bined, the greatest exclusive retail cloth- 
ing business in America. — Palace Cloth- 
ing House, Minneapolis, Minn. 

Seventh anniversary sale an event of 
more than passing interest. The potency 
of unheard-of low prices, attached to 
merchandise of worthiest qualities will 
be tested this coming week. This anni- 
versary sale will be the most aggres- 
sive trade movement we have ever 
launched. Our department managers, 
twenty alert, aggressive men and wom- 
en, have united in the determination 
to make this sale the greatest event in 
the long line of successes that have 
marked the development of this store. 
Bold and fearless underpricing will pre- 
vail in every section. — The Broadway 
Department Store, Los Angeles, Cal. 

There is no getting away from the 

PR1C 



fact that we are selling goods from one- 
fourth to one-third less than the other 
fellows, because we bought them that 
way in our big $29,000 purchase for 
$17,000.— Hirschman's, Salt Lake City. 

A special study in economies for Mon- 
day. The strict definition of economics 
is the science of household affairs. Now, 
we take upon ourselves to broaden this 
meaning and apply it to personal wear 
and combine both in a special sale of 
much magnitude. — Joseph Home Co., 
Pittsburg, Pa. 

Special Saturday snaps, stupendous 
saving chances. Each succeeding Satur- 
day has to eclipse the former in money 
saving opportunities — that's how it is 
these sales have become so popular. 
People know that everything we offer as 
a Saturday snap, is a genuine bona fide 
bargain, coupling dependable merchan- 
dise with very low prices. Saturday will 
be no exception to the rule, and a list 
of bargains is offered that will loosen 
the purse strings of the most thrifty 
buyers. — Hudson Bay Store, Van- 
couver, B. C. 

Prices not much higher than the ready 
made. Give us a look and see if we 
can't save you dollars on your purchase. 
— Glackner's Clothing Store, Fall River. 

The money-saving spot is at Chas. E. 
Stevenson <$; Co., Vancouver, B. C. 

A pointer for you. Excellent value at 
small cost. — W. Froelich $ Sons, York 
City, Pa. 

A sale that smashes prices, but does 
not injure quality. — Wm. Stallcup, Al- 
liance, Ohio. 

Fresh, bright goods, straight from our 
new lines, in full pieces and in full selec- 
tion, unchanged in any respect save 
that of price, but with their prices great- 
ly changed. — The Edward Malley Co., 
New Haven, Conn. 

There is money for you in following 
bits of news. The goods are up-to-date; 
are perfect in every way — nothing in the 
world is the matter with them except 
the price, and that's all in your favor. 
Never mind the way of the price cut. It 
takes too much space to tell it. Here 
are the facts to interest you. — Minne- 
apolis Dry Goods Co., Minneapolis. 

You owe your pocketbook the con- 
sideration of investigating the following 
exceptional bargains. — H. V. Monahan, 
Brooklyn, N. Y. 

It's not so much what you pay as 
what you get for what you pay. The 
best for the money. You get what you 
pay for.— H. S. Chase $ Co., Valley 
Junction, Iowa. 
ES 



934 



ADVERTISERS CYCLOPEDIA 



Prices that must give us indisputable 
leadership. — H. Batterrnan, Brooklyn. 

Jaccard prices when once put upon 
goods are never changed to meet per- 
sonal requests or to gain personal favor. 
Every article in our store has its legit- 
imate value, and is worth just the same 
to one buyer who wants it as it is 
to another. Our one price system recog- 
nizes the claim of every customer to 
our consideration, and upon it you can 
base your confidence in the integrity of 
our goods and the values we place upon 
them. — Jaccard Jewelry Co., Kansas 
City. 

The strong purchasing power of a 
dollar will surprise you if you observe 
these prices, and then come examine the 
quality of the goods we're giving. — Kem- 
per $; Paxton, Topeka, Kan. 

Here they are. The greatest bargain 
offerings of the season. They go on 
sale to-morrow morning. All new and 
desirable spring and summer merchan- 
dise at decidedly cut prices. — Au Bon 
Marche, New Bedford, Mass. 

Thirty-six pointed price arguments. 
That should convincingly appeal to all 
Monday shoppers. Each item quoted 
represents just the sort of merchandise 
most in demand now, and from a money- 
saving standpoint is of paramount im- 
portance to you. Don't overlook a single 
one. — The Beehive, Kansas City, Mo. 

Prices touch every home. They mean 
so much to the man who works for wages, 
and the man whose business or profession 
forces economy. We have set the pace 
in low prices. They are everywhere dis- 
cussed. When goods and prices are com- 
pared, shoppers realize the benefit low 
prices make possible. — Keith O'Brien 
Company, Salt Lake City, Utah. 

Here are certain savings. For the 
economically inclined, this store opens up 
many broad avenues of substantial sav- 
ings, and besides you're not restricted to 
narrow, out-of-date, hour sales. Our bar- 
gains are for all day or days. Just so 
long as they last. Read the below-men- 
tioned price list and see the very good 
reasons why you should come here to- 
morrow. — Bejach, Memphis, Tenn. 

Little price offers. — The Economy, 
South Bend, Ind. 

Shortened prices. — The Wanamaker 
Store, Neio York. 

Economy prices. — John N. Thojmas $ 
Co., Minneapolis, Minn. 

Our usual, small margin, quick-selling 
prices. — Guskey, Pittsburg, Pa. 

Prices below the cost of importation. 
— Adams Dry Goods Co., New York. 



Our prices are dwarfs ! Our values are 
giants ! — The Hub, Kansas City, Mo. 

We make prices that stagger combines. 
— The Owl Drug Co., Sacramento, Cal. 

Moderate prices that you'd never equal 
for lowness. — Graves, Cox <$; Co., Lex- 
ington, Ky. 

Our prices are wondrously attractive. — 
Burke, FitzSimons ,Hone <$; Co., Rochester. 

Prices, because our orders from the 
makers were so large, are very low. — • 
Mandel Brothers, Chicago, III. 

There is such an economy in the prices 
as will appeal to all people of thrift. — 
The Wanamaker Store, New York. 

Stocks whose goodness outshine the 
past and prices so low as to half repud- 
iate the goodness. — Scroggie's, Montreal. 

The low prices are bound to win the 
admiration and confidence of all con- 
servative people. — The Economy, South 
Bend, Ind. 

Price is always a strong attraction for 
customers. We know how to combine 
quality and price. — F. Lapointe, Mon- 
treal, Can. 

Decoy prices. The absurdly low prices 
for dental work that are sometimes ad- 
vertised are not real prices. They are 
decoys, and their object is to entice the 
unwary within the " shooting " range of 
the advertiser's suave arguments. Al- 
most the first thing that you will be told 
about these less than fair prices is that 
they " are not for the kind of work that 
you want." The best work does not need 
to attract by such decoys — and fair 
charges do not need to hide behind them. 
— Dr. M. E. Spinks, Los Angeles, Cal. 

Since giving a notice of a price re- 
duction the response has surprised us. 
Hundreds of customers are alive to the 
fact that they can now buy overcoats, 
suits, pants, furnishings and fur goods 
at most popular prices. — Fralick $ Co., 
Hamilton, Ont., Can. 

Some of the largest factories in the 
country producing high-grade furniture 
wanted to dispose at once of all or por- 
tions of their stocks. Our offers to take 
at once their entire lots on hand, and to 
pay spot cash, enabled us to secure ex- 
traordinary price concessions from the 
usual wholesale prices, and we have 
marked every piece in the same propor- 
tion as we bought. — Lit Bros., Philadel- 
phia, Pa. 

Keep track of our price-making. — 
Emery-Bird-Thayer $ Co., Kansas City. 

Price surprise. — A. Lisner, Washington. 

Note the underprices. — Dils Brothers <$ 
Co., Parkersburg, W. Va. 



PRICES 



OF SELLING PHRASES 



935 



Proper price inducements. — Emery- 
Bird-Thayer $• Co., Kansas City, Mo. 

Another strenuous price-event. — Hack- 
ett, Carhart <§• Co., New York. 

Wee sawed-off suit prices. — Geo. Wat- 
son <f- Co., Newark, N. J. 

Dried-up prices. — Rosenthal % New- 
mark, Newberry, Mich. 

Prices as low as we know how to make 
them. — Beat $ Martin, St. Thomas, Ont. 

You will notice that all prices quoted 
are even prices, no 23c. or 49c, etc., etc. 
The reason for that is that the qualities 
are so satisfying and so uncommonly 
good that every garment sells on its 
merits at a regular price. Besides, what's 
the use of buying a " cheap " garment, 
one or two cents lower than a really 
wearable and satisfactory one? — Strouss 
$■ Hirshberg, Youngstown, O. 

The prices quoted at our great clear- 
ance sale are in many cases below actual 
wholesale cost. Spot cash tells the story. 
— Clarke Brothers, Scranton, Pa. 

Selling to the consumer at wholesale 
prices is the thing that brings the people 
to this big store daily. Why not come 
here and buy at wholesale instead of buy- 
ing elsewhere and at retail prices? 

Compare these prices with the prices 
charged at other places. You will read- 
ily see that a dollar here will buy almost 
as much again as it will most places. — 
R. H. Williams, Kansas City, Mo. 

The popular price limit. — Walker 
Brothers, Salt Lake City, Utah. 

Delightful low prices. — Jas. Baton $ 
Co., Charlottetown, P. E. I. 

High-grade goods at lessened prices. — 
W. H. Keech Co., Pittsburg, Pa. 

We have named below prices which are 
prizes. — L. Hammell $ Co., Mobile, Ala. 

The prices won't interfere with your 
buying. — Novi-modi Costume Co., Mon- 
treal, Can. 

It would be wise to buy for a long 
time to come at these prices. — The Fair, 
Chicago, III. 

Ten dollars in every detail but the 
price card. — N. Snellenburg $ Co., Phila- 
delphia, Pa. 

Prices here are figured with strictest 
regard to economy. — E. G. Brown, Bay- 
onne, N. J. 

Aristocratic clothing for plebeian 
prices. — MacCarthy-Evans Tailoring Co., 
St. Louis, Mo. 

Compare our prices with others and 
you will find them always lowest. — Gately 
$ Donovan, Saginaw, Mich. 

Prices that eliminate most of the profit 



for us, but mean big saving chances for 
you. — Kaufman's, Pittsburg, Pa. 

There is nothing ordinary about the 
offerings in this house unless it be prices. 
We prefer to sell a good article at a 
fair margin of profit and court the 
friendship and future business of the 
present buyer. — W. S. Aaron, Altoona. 

Hurry-out prices. — Charles H. Bear, 
York, Pa. 

Time for broken prices. — Heinrich's, 
Minneapolis, Minn. 

Half price will buy any one. — Wana- 
maker's, Philadelphia, Pa. 

Prices that mean big saving chances 
for you. — Hunter's, Memphis, Tenn. 

The price is the most welcome part. — 
/. N. Adams $ Co., Bufalo, N. Y. 

Prices lowered to the last notch. — Gid- 
dings Bros., Colorado Springs, Colo. 

Our prices always lower than else- 
where. — Mendel fy Freedman, New 
Haven, Conn. 

Prices worthy of an immense business 
that's sure to come. — McNaughton's, 
Muncie, Ind. 

Our prices are lower. We never sacri- 
fice quality to quote a low price, but we 
make low prices. — Frank N. Simmons Co., 
Cincinnati, O. 

What is that? Sounds as if something 
had dropped. Yes, something did drop 
— it was the price on a lot of our odd, 
light, summer suits and trousers. — Dou- 
thett $ Graham, Youngstown, O. 

A woman reads an advertisement in 
the newspapers about cheap linens. She 
goes to the store, and finds a table cloth 
marked $14, with a stroke through the 
figures, then $7 with another stroke, then 
$3.50 unstroked. She buys it for she can- 
not resist $14 for $3.50. When she gets 
home she finds a hole in the cloth and 
the linen not good. And growing suspic- 
ious she goes out to another store, and 
finds a much better cloth selling regular- 
ly at $4.50. No $14 with a stroke through 
it. No $7, simply $4.50, regular price. 
Moral — When you open your purse don't 
shut your eyes. — Connolly $ Wallace, 
Scranton, Pa. 

Prices much diluted. — F. M. Atwood, 
Chicago, III. 

Prices fixed by economists. — Hahne § 
Co., Newark, N. J. 

Small prices invite large sales. — Kauf- 
mann, Pittsburg, Pa. 

Prices that clinch the argument. — 
Boston Store, Milwaukee, Wis. 

Our little prices are cutting a big 
figure.— The Continental, Boston, Mass. 



PRICES 



936 



ADVERTISERS CYCLOPEDIA 



Our prices will be a pleasant surprise. 
• — Oately $• Donovan, Saginaw, Mich. 

Lower prices have never been met with. 
— Stone, Fisher $• Lane, Tacoma, Wash. 

Prices that cannot be equaled for 
lowness. — Blowenstein and Brothers, 
Memphis, Tenn. 

The flashing of a string of sensational 
prices will not tempt a thoughtful cloth- 
ing buyer. He wants value at a fair 
price. — N. Vinje fy Co., Morris, Minn. 

In this list there is not a regular price. 
Everything has been reduced to the sale 
level and that level is a Malley one, 
which does not count pennies when it is 
possible to cut dimes. — The Edw. Malley 
Co., New Haven, Conn. 

To-day starts the third week of the 
boldest and most decisive price-reducing 
event to which you have ever been invited. 
Our desire is to show you how cheap we 
can sell you a good article, and how good 
an article we can sell cheap. — Reynolds, 
Troy, N. Y. 

Ruthless price cutting. — Armbrusiler's, 
Columbus, O. 

" Hurry-out " prices. — Oliver Rothert, 
Altoona, Pa. 

Little prices with loud voices. — Ream, 
New York. 

How the prices have tumbled! — The 
Guarantee, Muncie, Ind. 

Unmercifully cut prices. — Kaufman's, 
Colorado Springs, Colo. 

Prices cut to shreds. — Kahn Tailoring 
Co., Indianapolis, Ind. 

Extraordinary and unheard of price 
cutting. — Kerr's, Minneapolis, Minn. 

Irresistibly low prices ! — Benoit Clo. 
Co., Bangor, Me. 

Prices notably little. — Boston Store, 
Milwaukee, Wis. 

Special price winsomeness. — Gold- 
smith's, Scranton, Pa. 

The harder it storms the lower the 
prices. — Sherer's Worcester, Mass. 

The clothing price-bars are down — fiat 
down. — Muller £ Bluett Clo. Co., Los 
Angeles, Cal. 

Here are some price sayers that should 
appeal to you. Read them. — Robbins $• 
Paddon, Utica, N. Y. 

No feminine eye ever beheld more po- 
tent argument than is presented in our 
prices.— Joyce's, Pittsburg, Pa. 

A few plain price facts. — Globe Ware- 
house, Scranton, Pa. 

Household necessities at saving prices. 
— Rothschild $ Co., Chicago, III. 

Massive couches secured at a big cut 



in price. — People's Outfitting Co., Chi- 
cago, III. 

Prices. Great grocery goodness at 
mighty little prices. — Moore Bros., Gal- 
veston, Texas. 

Every piece going at just one-half 
regular price. — Hartman Furniture fy 
Carpet Co., Chicago, III. 

It abounds in novelties combining util- 
ity and beauty with inexpensiveness. — R. 
J. Homer $ Co., New York. 

Wanted — Housekeepers to appreciate 
the Palais Royal's special sale prices. — 
The Palais Royal, Washington, D. C. 

Prices the lowest that can possibly be 
quoted for furniture of standard quality 
and merit. — R. J. Horner $ Co., New 
York, 

Snappy specials. Magnetic values. You 
may match these prices, but not the 
values — Geo. H. Plumer, Newburyport. 

The price marks will prove no less a 
revelation than the beauty and compre- 
hensiveness of the styles. — Rothschild $ 
Co., Chicago, III. 

" A penny saved is a penny earned," 
and the maxim becomes true in dollars 
when applied here. — Fred S. Tucker, 
Colorado Springs, Colo. 

Sacrifice prices. We are determined 
that nothing shall be carried over to 
another season. This is your opportunity. 
— H. Rosenour fy Sons, Frederic, Md. 

Final reduction. Unusual low prices. 
But the usual end-of-the-season oppor- 
tunities. — Nicholas <$• Morse, Haverill. 

Every item quoted has experienced a 
double reduction, which will insure a 
speedy riddance of* all our odd lots. — 
Inter-State Mercantile Co., Council 
Bluffs, Iowa. 

Values that amaze. To-morrow this 
much talked of February sale swings en- 
thusiastically into its second week of 
success. The prices quoted are revela- 
tions to the most experienced of buyers. 
Astonishing possibilities. Values that 
amaze. — People's Outfitting Co., Chicago. 

It's your own fault if you do not take 
advantage of the special low prices which 
we are making on the most desirable 
merchandise for man, woman and boy. 
Our determination to make this clearing 
sale a successful one has met with the 
most substantial approval of the trading 
public. Now we are going to continue 
for one week longer these sweeping re- 
ductions in men's, ladies' and boys' cloth- 
ing; therefore, we say to you " It's your 
own fault " if you don't profit by these 
continued low prices. — The Hub, Great 
Falls, Mont. 



PRICES 



OF SELLING PHRASES 



937 



We have a good list of values for to- 
night's selling. These bargains should 
interest you if you're a cash buyer. — 
The Big Cash Store, St. Thomas, Ont. 

Prices sent skyward. — Stone, Fisher $ 
Lane, Tacoma, Wash. 

Sentimental price-tune. — Cohen's, Rich- 
mond, Va. 

Unheard of prices. — Household Credit 
$ Auction Co., Pittsburg, Pa. 

Prices that hardly touch the pocket- 
book. — Frank Edmondson Q Bro., Atlan- 
ta, Ga. 

Near-to-nothing prices. — Brooklyn 

Furniture Co., Brooklyn, N. Y. 

Prices degraded below the limit of re- 
spectability. — F. R. Slocum Co., New 
Bedford, Mass. 

Prices that cannot be gainsaid. — The 
Scott D G. Co., Cleveland, O. 

Prices to rouse your enthusiasm to a 
high pitch. — Modern Merchandise Co., 
Worcester, Mass. 

Listen ! Did you hear something drop ? 
We did, but it was only prices. — Young 
<% Schaffer, Grand Rapids, Mich. 

Now comes the power on wreckage 
from every department. — Bay City Cash 
Store, Bay City, Mich. 

Price figures, but quality is the real 
test of cheapness. — Fitche Goettinger Co., 
Dallas, Texas. 

The thrifty buyer knows that Graham's 
is the money-saving spot, and these clean- 
up prices will make such active buying 
that all lines will go in a jiffy. — A. E. 
Graham fy Co., Hillsboro, Tex. 

"Who killed high prices ? "— " I," said 
the shoddy-maker, " with my wool sub- 
stitute — I killed high prices !" "Not so," 
said the cotton-spinner. "With my deftly 
woven threads in two per cent, of wool — 
I killed high prices ! " " Hear me ! " said 
the cheap clothing manufacturer, " I kill- 
ed high prices. By cutting and pulling 
and pressing unshrunken cotton and 
shoddy fabrics into semblance of shapes, 
/ killed high prices ! " Then up spoke 
the people: " Wrong, wrong! All of you 
are wrong! By selling the best styles of 
clothing, cut and made by intelligent 
tailors, from pure wool fabrics — with the 
guarantee of Tightness for every gar- 
ment sold, or money back — Brill Brothers 
killed high prices ! " — Brill Brothers, New 
York, N. Y. 

Low price clearing sale. Wonderful 
opportunities to save does this store offer 
you. Will you be one of the fortunate 
ones to anticipate on these low prices? 
— Neidig $ Miller, Frederic, Md. 

It is now but a question of days before 

PR 



spring clothing crowds out winter gar- 
ments, so we make unusual price reduc- 
tions in order to help the winter goods to 
move. — Benner, Begg § Garvin, Grand 
Forks, N. D. 

If you think these values good you will 
find many others here just as good or 
better. We never fail to match or better 
any " one day specials " elsewhere offered. 
We are alive; very much alive. — Ream, 
New York, N. Y. 

We prefer to close these lots out rather 
than carry them on our inventory list, 
and so for Saturday we say come and 
take your choice at these most extra- 
ordinary prices. — Au Bon Marche, New 
Bedford, Mass. 

We have just instituted still another 
marvelous reduction that excels all other 
previous record-breaking efforts in this 
line. We have combined many of the 
gems of the highest grades of those suits 
and overcoats remaining from our won- 
derful green tag sale, and to-morrow 
they will go on sale at so low a figure 
that it will amaze the trade. Take ad- 
vantage of this sale now, for we have 
reached the season's limit for low prices. 
— Richardson Clothing Co., Kansas City. 

Reductions so drastic as these may 
well cause surprise among men who wear 
good clothes and those who are in the 
retail trade, because they are so much 
greater than would be expected, consid- 
ering the quality and general desirability 
of the garments. But the 14th Street 
Store has counted stock and these lots 
have come to light. They've got to go at 
once, which accounts for these immense 
price-cuts. On some we have gone way 
below actual cost. On others exact cost 
has been marked. But no matter where 
you choose you will secure splendid bar- 
gains. — The Fourteenth Street Store, 
New York, N. Y. 

Our anxiety to effect a clearance of the 
greater part or all of our stock that we 
may make room for the first arrivals of 
spring styles, expected shortly, has led 
us to make price concessions so remark- 
able that they will appeal to every man 
and young man in Milwaukee, if the 
quality of the clothing offered is taken 
into consideration. These price reduc- 
tions are most important at this time, in- 
asmuch as they include hundreds of suits 
and overcoats of medium weight that 
may be worn at any season of the year. 
The recent advance of 25 per cent, in the 
cost if manufactured woolen goods should 
prove another incentive to buy now when 
great values are so apparent. — Stumpf £ 
Langhof, Milwaukee, Wis. 
CES 



938 



ADVERTISERS CYCLOPEDIA 



Merchandise of style and quality — 
many kinds of good merchandise — at re- 
duced prices. This means a great saving, 
and much interest, to you. The bare 
facts are sufficient ; briefly, concisely told, 
just as they are. Shows that a genuinely 
important sale is not to be determined 
merely by words. Every item is cor- 
rectly quoted from regular stock, and of 
course worth all that was formerly asked. 
— Davison-Paxon-Stokes Co., Atlanta. 

Shortened prices. — Wanamakefs, New 
York, N. T. 

Prices bow their heads. — Sparling's, De- 
troit, Mich. 

Surprise prices. — Goldenb erg's, Wash- 
ington, D. C. 

Prices shattered. — The Leader, Minn- 
eapolis, Minn. 

Lessened prices ! — L. 8. Plant $ Co., 
Newark, N. J. 

Corking little prices. — Joseph Horme 
Co., Pittsburg, Pa. 

Prodigious price cutting. — Polin's, Col- 
orado Springs, Colo. 

A batch of price facts. — A. Brown $ 
Son, Schenectady, N. Y. 

Prices to make competition quiver. — 
The Globe, St. Louis, Mo. 

Generous price concessions. — W. A. 
McNaughton Co., Muncie, Ind. 

The incubator of cut prices. — The Owl 
Drug Co., Los Angeles, Cal. 

These prices will speak for themselves. 
— M. Quinn, Kansas City, Mo. 

Broadside slashing prices. — The Paris 
Department Store, Burlington, la. 

Lowness of price is a powerful magnet. 
— Goldsmith's, Memphis, Tenn. 

Welcome news for purse-wise shoppers. 
— The Boston Store, Worcester, Mass. 

Prices that will amaze the people. — 
The Williams $ Rogers Co., Cleveland. 

Seasonable goods at reasonable prices. 
— McNamara fy Harding, Binghamton. 

Price inducements worth considering at 
once. — A. D. Matthews' Sons, Brooklyn. 

Imperative need nerves our hand to 
prodigious price-cutting. — Goldenberg's, 
Washington, D. C. 

We have broken the monopoly of high 
prices. — The Mills Tea and Butter Co., 
New Haven, Conn. 

These price reductions ought to bring 
us the patronage of every thinking eco- 
nomical shopper. — Hunter $ Hunter, De- 
troit, Mich. 

Surprising prices. — Wanamaker's, New 
York, N. Y. 

Paltry prices. — The Economy, Goshen. 



Cut down prices. — Simpson's, Toronto. 

Small-profit prices. — Robertson's, Saint 
John, N. B. 

Prices extraordinarily attractive. — 
Kaufman's, Trenton, N. J. 

Primed prices. — F. R. Slocum Co., New 
Bedford, Mass. * 

Bankrupt prices the attraction. — The 
Boston Store, Milwaukee, Wis. 

An introductory price that is interest- 
ing. — Mertz, Washington, D. C. 

Prices which gratify the economical! 
— Kaufman's, Pittsburg, Pa. 

A great slash in prices. — John G, 
Myers, Albany, N. Y. 

Price economics are absolute. — A. 
Brown <$; Son, Schenectady, N. Y. 

Our regular prices are decisively low- 
ered. — Abraham Q Straus, Brooklyn. 

Our price defies honest comparison. — 
Garbade, Libaud fy Co., Galveston, Tex, 

Everything priced to meet the require- 
ments of thrifty shoppers. — Whitehouse 
D. G. Co., Spokane, Wash. 

We cut our own prices just to keep up 
our habit of cutting. — The Owl Drug Co., 
Los Angeles, Cal. 

No lower prices in Winnipeg. Our 
prices are always the lowest. We are 
never undersold, because no dealer can 
sell for so little profit as we and keep 
his store open. Close buying and our 
enormous purchases have accomplished 
this. You save money by it. The price 
of drugs at wholesale is largely regulated 
by the quantity. We buy in carload, 
hogshead, barrel and bale lots, where the 
small dealer cannot afford to buy more 
than a box, gallon or pound. The result 
is we can sell you at a price as low as the 
small dealer pays for his goods. We've 
cut out two profits — wholesaler's and re- 
tailer's — and given you the benefit. Our 
advantage lies in the enormous amount 
of business we do annually by this 
method, and in the quality of goods. 
Thus we have earned the confidence of 
the public. Don't fail to take advantage 
of the money saving sale which is going 
on at our four stores, closing Thursday 
night, July 18th. — Gordon Mitchell Drug 
Co., Winnipeg, Can. 

A merry time we have planned, a 
happy time, bargain time, and timely 
time for all to supply needs in little ne- 
cessities and wear things for months to 
come. We have peeled and pruned and 
pared the smallest prices in town into 
smaller ones. Oceans of notions have 
swelled our usual stocks into overflow- 
ing. — Nachman $ Meertihf, Montgomery, 



PRICES 



OF SELLING PHRASES 



939 



Plain prices. Every article in our store 
marked in plain figures. We have but 
one price; the lowest, which we make to 
every one. — Brent's, Los Angeles, Cal. 

We will offer at specially low and at- 
tractive prices, every sort of dainty 
whitewear — whitewear made in the finest 
whitewear factories in Canada — white- 
wear that's cut to fit, whitewear that's 
sweet and clean — made under the most 
wholesome sanitary conditions — and at 
prices so low that no woman can afford 
to waste the time and trouble entailed in 
sewing at home. — Prowse Bros., Ltd., 
Charlottetown, P. E. I. 

Judge our drug store by two tests — 
quality and value. The store that was 
first — and out of its own initiative — to 
bring prices down to a small profit and 
quick turnover basis, and at the same 
time maintaining the highest standard 
quality, can always be safely trusted with 
your orders. — T. Eaton <$; Co., Winnipeg. 

Big slices have been cut off the origi- 
nal prices. In many instances they have 
been cut to half. Hundreds of women 
have taken advantage of these sweeping 
reductions. Consequently many numbers 
have been entirely sold out. Owing to 
the fact of an unusually good season al- 
most every garment on sale is but a 
recent arrival. Therefore, the very last 
suit, skirt or waist is just as good, just 
as sightly and just as low-priced as the 
very first one selected in the first hour 
of this sale. All our garments are the 
latest style, cut and material, but profits 
are sacrificed to make a clean sweep of 
every article. — Louis Einstein $ Co., 
Fresno, Cal. 

Keep $2 of every $10. In our great 
sale this week — in annex — you can keep 
two dollars out of every ten you intend 
spending. Think what a big saving that 
is. Twenty cents of every dollar stays 
in your pocketbook or goes toward buy- 
ing something else you need. The car- 
penters will be ready soon to start their 
work in cutting the big archway between 
our two stores, and we must make room 
for them. That's why we offer you 20 
per cent, on all these beautiful goods. 
The Allen stock is known to be one of the 
most select ever brought to Columbia. 
All this stylish lot of goods is being sold 
out regardless of everything, simply to 
make room at a saving to you of 20 per 
cent, less than our low sacrifice prices. 
If the stock is left here while the work 
is going on it means complete ruin. Even 
the shelving will be torn down and re- 
modeled. We can't afford that, so have 
decided to let you share in the benefit 
by you saving 20 cents from every dollar 



you want to spend. Linens that Allen 
sold as cheap for $1.25 we reduced to $1. 
You can buy them during this sale for 
80 cents per yard. And so it goes 
throughout the entire stock. — The James 
L. Lapp Co., Columbia, S. C. 

To-day we quote a few low-price sug- 
gestions that point a sure way to the 
proper place to do the bulk * of your 
Saturday buying. The store is stocked 
with high-class merchandise for spring 
and summer, so, no matter what the 
weather proves to be, the hours spent in 
this store will be bright, cheery and full 
of plans for summer days. — The Edwards 
Store, Troy, N. Y. 

A clean sweep to be made of every- 
thing in the holiday stock. Our before 
Christmas prices were lower than you 
ever knew them, but now they are dis- 
counted from 1-5 to 1-3 — yes, even half 
price takes many of the pieces. In- 
terested buyers are culling from our dis- 
play tables. Be quick to get your share. 
— C. F. Wing, New Bedford, Mass. 

Though cotton prices are soaring, 
values are good. In these days when 
cotton prices are soaring skyward it is 
a difficult matter to obtain undermuslins 
of the right kind at prices which would 
permit giving the values we desire and 
that you would expect in this great May 
sale. But it has been done and you will 
be delighted not only with the styles, but 
with the surprisingly good values to be 
seen when you come to-morrow. — The 
Crescent, Spokane, Wash. 

The prices were cut — cut — cut, till there 
was no room for doubt that every one 
would prove a magnet that would intro- 
duce the article advertised to some cus- 
tomer who had never used it before. The 
heads of departments grieved to see good 
goods offered at such low figures, but 
we blue-penciled the reductions they 
made and cut the prices still lower. 
Thousands of women await this an- 
nouncement every week, to avail them- 
selves of the economy opportunities pre- 
sented. Every woman who scans this 
half-page of values will find the tempta- 
tion to buy will be irresistible. — Woodard, 
Clarice $ Co., Portland, Ore. 

Price and quality. Purchases where 
price is more than quality are made at 
all times — the price paid for anything is 
not always in conformity with quality. 
At our store prices are always right and 
in conformity with quality of goods 
bought. Whatever you buy of us you 
will get full value — right price and right 
quality with every dollar spent in our 
store. — Reaves-Hamn Department Store, 
Montgomery, Ala. 



PRICES 



940 



ADVERTISERS CYCLOPEDIA 



Doctors tell us never to try sleeping 
on a full stomach. Good advice; but 
here's better: Sleep on a full pocket- 
book. Greatest sedative ever known. 
We'll help fill the pocketbooks with 
"change back " and furnish the sleep- 
easys at reduced prices Friday. — Olds, 
Wortman $ King, Portland, Ore. 

Yes, our prices are moving the goods 
rapidly, you are invited to respond 
promptly to these offers as they are 
genuine bargains. You must remember, 
however, that this entire stock is being 
disposed of at correspondingly low prices, 
bring your list of needs and we will save 
you large sums of money. — W. H. Riley s, 
Memphis, Tenn. 

A week of continual surprises. Aston- 
ishingly low prices for its high quality, 
fine store — every department ready with 
its share. Any woman with an eye to 
economy may be gratified in almost every 
need. A feature of these last days is 
the great sale of remnants and odd lots. 
— L. S. Plant $ Co., Newark, N. J. 

Scores of shrewd shoppers are now 
taking advantage of the low prices we 
are now offering. The influx of our 
midsummer styles in linen and other tub 
suits and summer fabrics compels us to 
offer the balance of our spring stock 
of tailored suits and covert jackets at 
prices in most cases way below cost of 
making. — C. J. Gutgesell, St. Paul, Minn. 

If these goods were not cheap, or just 
as we represented them to be, will you 
tell us why the people were so patient in 
waiting for their turn to be waited on? 
— Goldsmith's Bazar, Scranton, Pa. 

The greatest store and the greatest 
business in Brooklyn have risen here on 
the foundation of public satisfaction 
with the best service, the best assort- 
ment and the lowest prices. — A braham fy 
Straus, Brooklyn, N. Y. 

Because we've only a few of a kind of 
these coats and suits, in most cases only 
one or two, we are anxious to close them 
out quickly and so make this further cut 
in their already reduced prices. To real- 
ize what a great bargain chance this is 
you must remember that the present 
price of each suit and coat in this lot is 
a third to a half less than what it was 
earlier in the season and this additional 
reduction of one-quarter is from the 
present reduced prices. — Snellenburg's, 

Here's just a few, picked out from our 
large stock. To-morrow we are slaught- 
ering the prices in every department. 
Values will be given that will surprise 
you at the smallness of the price asked. 
This is, indeed, a golden opportunity 



and one that you should not miss. We 
guarantee every article we sell to be as 
represented and if you're not entirely 
satisfied we cheerfully refund your 
money. — Au Bon Marche, Montreal, Can. 

Visit this store early Monday morning, 
it will doubly repay you, as almost every 
department of this entire store offers you 
wonderful special lines. Read this ad- 
vertisement carefully, and after you have 
completed your list from this advertise- 
ment, look further before leaving the 
store, there are so many things to be 
had at a saving just now, the lots being 
too small to take special space for in 
the papers. — B. McKay §• Co., Hamilton. 

Rich prizes, in the form of high-grade 
and most desirable merchandise at very 
small prices, await the throngs that will 
come to-day and to-morrow for the my- 
riad of good things at this after-inven- 
tory sale. — /. N. Adams $ Co., Bufalo. 

At the regular price this is the best 
ready-for-service clothing made — stylish, 
perfect in fit, made with punctillious at- 
tention to the minutest detail of tailor- 
ing. No need, therefore, to insist on the 
splendid bargain character of this offer- 
ing at the reduced price. — Mandel Bros. 

Prices are fully a third less than they 
should be. — The May Co., Cleveland, O. 

We've gone through the stock again 
and virtually added everything to the 
Half Price Suit Tables. These include 
the finest grades of worsteds — making 
the assortment better and more complete 
than at any time during the sale. We 
are determined to clean up every suit in 
stock even to the last garment. All 
sizes from 33 to 46 in all the lots to- 
gether — and wonderfully good picking 
for big men. — D. J. Kaufman, Washing- 
ton, D. C. 

More doubting Thomases wanted. — Do 
you remember how the wiseacres shook 
their heads when we discarded the obso- 
lete charge-and-pay-when-you-can sys- 
tem of merchandizing and adopted the 
new way? Well, not a day passes but 
what one or more of these doubters is 
converted to the wisdom and economy 
of 20th century methods. Why? It's 
the only way. The advantages in buy- 
ing and the elimination of "bad debts," 
collecting expenses, and such consider- 
ations from the profits — make our dol- 
lars and your dollars bigger — much big- 
ger. — A. Bushnell $• Co., Watertown. 

Cash business has advantages for our 
customers and for us. It makes busi- 
ness economies that make our low prices 
possible. — Sabin Bros., Belvidere, III. 



PRICES 



OF SELLING PHRASES 



941 



RAINCOATS 



Until recently rubber-lined garments 
have been in disgrace with the majority 
of buyers. They were unreliable, in win- 
ter stiff enough to stand alone, in sum- 
mer sticky, not to mention the object- 
ionable odor. These new garments are 
made by an English maker who imports 
the fabric, of fine peau de cygne with 
lining of odorless rubber. This remains 
pliable winter and summer, and renders 
the coat especially valuable for automo- 
bilists. — Wanamaker, Philadelphia, Pa. 

The new raincoats are here. It's too 
bad to call them raincoats, for keeping 
you dry is only one of many purposes for 
which they're intended and used. The 
new ones are made of fine cravenetted 
light weight cloths, that are both rain 
and dust proof. Several styles are 
shown in loose and fitted backs, all made 
with belts; nearly all are box-pleated; 
some show shirring; shades are grays, 
tans, olive, brown and black. — The Cres- 
cent, Spokane, Wash. 

Men's raincoats. There isn't a bit of 
sentiment about these raincoats for men 
and you don't pay for any. You just 
buy all the style and comfort and service 
that can be crammed into a swell coat 
made of "Priestly Cravenette" by first 
class New York tailors. Now, if you are 
one of these fellows who see visions and 
dream and look for the style of a coat 
in the label inside of the collar, don't 
come here. If you are a judge of fash- 
ions and know something about quality, 
and don't mind saving five or ten dollars, 
here's your chance. — Sibley, Lindsay $• 
Curr Co., Rochester, N. Y. 

Raincoat overcoats. The weather man 
says " rain and cooler " for Thursday, 
and slight changes for Friday. He may 
be wrong, but that won't spoil this story. 
It will be cooler, and it will be wet — if 
not to-day or to-morrow, many other 
days, and many other to-morrows. While 
you're thinking of a fall overcoat, take a 
look at the smart new raincoats we have 
just received. Handsome, stylish, and 
light in weight as a top coat; but a safe 
protection when you get caught in the 
rain. The raincoat fits perfectly, looks 
smart and clean-cut; and is not over- 
heating after the rain is over. — Wana- 
maker's, New York. 

In the main floor store for men to-mor- 
row you will find one of the best values 



of the whole season — a shipment from 
our best makers of 58 fine top coats and 
38 raincoats that in other places would 
cost from $3 to $5 more than the $10 
apiece for which they will be sold. The 
top coats are our distinguished Chester- 
field model, knee length and especially 
graceful. Fabrics are excellent oxford 
and black coatings. Serge lining for the 
body of the coats and satin lined sleeves. 
34 to 46 chest measure in regular and 
stout sizes. The raincoats are made long 
and full, with snug fitting collars, broad 
shoulders and gracefully draped back. 
The fabric is a fine oxford coating crave- 
netted. Shoulders and sleeves are trim- 
med with a fine Venetian cloth. Sizes 34 
to 46 chest measure. — Abraham $• Straus, 
Brooklyn, N. Y. 

One of our best manufacturers, find- 
ing himself heavily overstocked, came to 
us last week for assistance, and as a 
result we shall offer his entire stock of 
high-grade garments at the lowest prices 
ever quoted on goods of equal quality. 
The lot contains every imaginable rain- 
proof fabric in all the most wanted 
styles and in a complete assortment of 
sizes and colors. This is not an offering 
of shopworn garments, but of new, fresh 
goods, in perfect condition. There's 
hardly a coat in the lot which would not 
sell readily for $15.00, but we prefer to 
give our customers the benefit of the best 
purchase we have ever made, and so 
make the price on all indiscriminately, 
$7.98.— R. H. White $ Co., Boston, Mass. 

Take along a raincoat. — When you go 
away on a vacation, or even for a picnic, 
it's a wise thing to take along a raincoat. 
You are likely to run into a shower any 
time that will damage your clothes. — The 
Utica Clothiers, Des Moines, la. 

Blow high, blow low— the Raincoat 
holds its own. While by design it is a 
heavy-weather rig, it is equally an ad- 
mirable mill-pond sailor— for sunshine, 
in other words, as well as for rain. — 
Wanamaker, New York City. 

Postponing the purchase of a raincoat 
in anticipation of dry weather is depriv- 
ing one's self of the needful.— Swift, New 
Bedford, Mass. 

Showery? What of it? Get one of 
our raincoats made to last, and let it 
rain. — Wells $ Morgan. 



RAINCOATS 



942 



ADVERTISERS CYCLOPEDIA 



Men's raincoats. Not the hot, heavy, 
ill-fitting coats that you have been accus- 
tomed to have thrown at you. The goods 
we offer you are light, stylish and com- 
fortable. They are like top coats that 
good dressers wear. — D. W. Downey, 
Brockville, Ont. 

Women's raincoats and rainskirts. One 
naturally suggests the other. It is just 
as reasonable that a woman should have 
a rainproof skirt as that she should con- 
stantly have to wear a long coat in order 
to be protected from a shower. The 
rainskirt can be worn with any short 
jacket, and protects as thoroughly as a 
raincoat. — Wanamaker, New York, N. Y. 

Just think of the comfort a cravenette 
overcoat gives in such wet, drizzly 
weather as we've had, and will have. Cer- 
tainly you should own one. And when 
it does clear up, you're still attired in a 
right smart manner. All the little points 
of fine tailoring and style are insured. — 
Vogel Bros., New York, N. Y. 

As exponents of the fine art of tailor- 
ing our top coats and cravenettes stand 
forth as rare examples. One cannot 
imagine overcoats to possess lines that 
are more correct or more graceful. 
Those essentials to a good overcoat — 
shapely shoulders, snug-fitting collars, 
smooth-setting fronts, perfect fit, are 
truly distinguishing and characteristic 
features of these new models in top coats 
and cravenettes. Prices range from 
$10.00 to $30.00.-7. I. Goldsmith $ Sons, 
Binghamton, N. Y. 

A raincoat is better than rheumatism 
and costs much less. Pneumonia comes 
cheap but goes high. A genuine cra- 
venette raincoat on the back is worth 
two umbrellas in the hand. The craven- 
etting process don't make the fabric air 
tight — nor yet deluge proof; does make 
it non-absorbent of moisture and odor- 
less — all without changing its appearance. 
— Geeley Clothing Co., Hartford, Conn. 

A raincoat is just the thing when 
the nights begin to get a little cool and 
you feel the need of an outer garment. 
They are the best looking overcoats and 
yet they are so absolutely waterproof 
they keep you dry in the severest storm. 
—Scotch Woolen Co., Troy, N. Y. 

One might as well be without an um- 
brella as a raincoat on a rainy day, but 
unlike the umbrella the raincoat gives 
splendid service, rain or shine, until the 
weather becomes cold enough for furs. 
Nowadays no woman is without one. — 
Wanamaker, New York, N. Y. 

The weather man says " rain and cool- 
er " for to-morrow, and slight changes 



for the day after. He's a pretty good 
weather man, yet he may be wrong, but 
it won't spoil this story. It will be cooler 
and it will be wet — if not to-morrow or 
the day after, then other to-morrows and 
days after. While you're thinking of an 
overcoat, take a look at the smart new 
raincoats we have just received. Hand- 
some, stylish and light in weight as a top 
coat, but a safe protection when you get 
caught in the rain. The raincoat fits per- 
fectly, looks smart and cleancut, and is 
not overheating after the rain is over. — 
The Nebraska, Kansas City, Mo. 

The past few days have demonstrated 
that a wrap of the above character is in- 
dispensable to a lady's wardrobe. No 
matter how many coats or jackets a 
lady may have, a rain or traveling coat 
is always useful, whether it is during the 
rainy season or the dry, dusty days of 
the summer. Especially if you intend 
going camping or traveling or driving 
you will need one of these useful gar- 
ments. We have gone through our stock 
of these garments and taken out all odd 
coats that the sizes have been broken and 
made very liberal reductions. — The Cres- 
cent, Spokane, Wash. 

Raincoats they are called, but they 
are as good for bright days as for dark 
ones. As different from the old, rattling, 
ill-smelling mackintoshes as an automo- 
bile from a wheelbarrow. The materials 
are all wool, rainproofed by a process 
that leaves the fabric soft and does not 
change its appearance. The styles we 
show are the newest — tailoring is the 
best — weaves and coloring the most fash- 
ionable. — Keely Co., Atlanta, Ga. 

A raincoat is needed for the fall rains. 
Aside from sheltering one's self from 
the rain, these cool evenings make this 
same kind of coat very comfortable, and 
are quite the proper thing. — Woodward 
<% Lothrop, Washington, D. C. 

A striking feature about these smart, 
graceful garments is the delicate shades 
of the materials. There are the beauti- 
ful olives — puzzle you to tell whether 
they are greens or greys, and those pop- 
ular French greys, the dainty Oxfords 
and other colors of equal beauty, as 
browns, blue greys, etc. These coats are 
made three-quarter or full length, with 
or without capes, in military styles, lapel 
and collarless effects, with natty box 
plaits on back and shoulders, and trim- 
med with nobby little buttons, self-cov- 
ered, oxidized or brass. A decidedly new 
feature on some is the shirring on 
sleeves and waist. — T. Eaton Co., To- 
ronto, Can. 



RAINCOATS 



OF SELLING PHRASES 



913 



For rain or shine, for shine and rain 
the Raynshyne. Once when it rained 
style and dressiness were thrown to the 
winds. The raincoat was a severely plain 
and unlovely thing. No wonder one 
didn't care to be seen after all. But 
now is the reign of the Raynshyne ! 

Pretty name, isn't it? But just the 
one that describes the Eaton make of the 
beautiful modern modish Cravenette 
coat. An exceedingly dressy and service- 
able spring, summer, outing garment. 
Suitable for all weathers; and you'll not 
dread a sudden spring shower if you are 
wearing this dressy, useful and conven- 
ient garment, which is perfectly shower- 
proof, but has not any of the disagree- 
able qualities of rubber. It is dust-shed- 
ding as well as being impervious to rain. 
—The T. Eaton Co., Toronto, Can. 

The stuffed bird in the raincoat win- 
dow is still on guard, but the raincoat 
hasnt leaked yet. You will enjoy a 
" Yates-made " raincoat as much as the 
swan, frog and goldfish. It keeps the 
water in for them ; it will keep it out for 
you. — A. C. Yates $ Co., Philadelphia. 

Mackintoshes. Prepare now for the 
wet season — showers, etc. 'Tis human 
nature to neglect things not needed for 
immediate use. Don't let it happen in 
this case — the weather prophet can not 
predict economy to you. — Giddings Bros., 
Colorado Springs, Colo. 

Think of the old-time black gossamer ! 
Then look at these stunning raincoats ! 
A Cinderella-like transformation ! 

Scores of styles in the finest cravenetted 
materials; coverts in tans and grays, 
and the ultra-modish greens from the 
lighter willow to bronze; and any 
number of the herringbone, indefinite 
stripe and plaid and necked mixtures in 
low-toned effects; so smart that it is no 
wonder that women wear them as "rain- 
or-shine " coats. — Strawbridge $; Clothier, 
Philadelphia, Pa. 

It's really a pity to apply the term 
" raincoat " to the garment that now 
sells for rainy day wear, because bright 
weather by no means calls for a discon- 
tinuance of its use. An outing cloak 
for all sorts of weather more fitly de- 
scribes the general utility of the gar- 
ment. — W. A. Murray $ Co., Toronto. 

Only one out of some two hundred 
makers of raincoats that we interviewed 
found it possible to turn out these rain 
coats the way we wanted them at a price 
which would enable us to sell them for 
$8.75— r many wanted as much for them 
wholesale as we're asking you now. — 
Blooming dale's, New York, N. Y. 

RAIN 



" Rain or Shine " coats. The most 
sensible coat a man can own. Made of 
English cravenette cloth, thoroughly 
waterproof. We make them without any 
lining and some half lined and some 
lined throughout. The only coat you 
need from now until next November. 
Four nice dark shades, and two light 
shades, to select from, all sizes, $10 to 
$20.— Oak Hall, Hamilton, Ont. 

These are the days when you start 
picnicking or riding with the sun glori- 
ously shining and just reach the worst 
place when Old Sol deserts you and 
Jupiter Pluvius soaks you unawares and 
unprotected. That's why a rain coat is 
necessary. — Abraham § Straus. 

The rapidity with which the six hun 
dred raincoats were sold out last week 
started us trying to find more to meet 
the demands of people who were unable 
to share in the offering, because the 
raincoats were sold out before they got 
here. We discovered that the manu- 
facturer had two hundred and twenty- 
five coats which were just coming from 
the hands of the tailors. These we have 
secured to sell at the same price, $12 
each. All are fresh and new, just finish- 
ed, in the very latest styles, and in a very 
wide variety. Those who were disap- 
pointed before will come promptly now, 
as this is the last that we shall receive, 
and they are likely to go as quickly as 
the previous lot. — John Wanamaker, Neio 
York, N. Y. 

Distinctive raincoats for men. Special 
at $15.00. You might treat a piece of 
cheesecloth to the process, fashion it into 
a coat and with perfect honesty term it 
a "cravenette." The mere process prom- 
ises nothing beyond the proofing — it adds 
nothing to the character of the charac- 
ter of the cloth nor does it influence the 
tailoring. Our standard does. It in- 
sures fabrics of an exceptionally high 
grade, perfectly cravenetted and tailoring 
of the very highest order — tailoring 
which leaves the garment with every ear- 
mark of those made to order— distinctive- 
ness, character and the little knacks 
which tend toward individuality. To 
send this great truth home we have elect- 
ed to offer raincoats in the fifty-two inch 
box model, fashioned of worsteds in 
four new gray mixtures. Special at fif- 
teen dollars— twenty would still be 
modest.— Saks <£• Company, New York. 

We have a fresh lot of Cravenette rain 
coats, and we are sorry to say that the 
weather guessers believe that there will 
be ample chance to use raincoats 
through this month.— The Edw. Malley 
Co., New Haven, Conn. 
COATS 



944 



ADVERTISERS CYCLOPEDIA 



REAL ESTATE 



When giving us a description of your 
property for the purpose of placing it 
on our "for sale" list do not exaggerate. 
Nothing is so disgusting or detracts 
more from the sale, than when we send 
the purchaser several miles to look at 
the property and he finds it has been mis- 
represented by its owner. He thinks 
there is much more he don't see, so he 
don't buy. — Southioick, Dunkirk, N. Y. 

The addition is supplied with large 
trunk sewers, and arrangements have 
been made for luxuries and conveniences, 
such as gas, electric lights and the like. 
It is intended that the houses shall set 
on a terrace, overlooking the streets on 
Iuka and Indianola Avenues. Every pos- 
sible effort will be made to preserve the 
trees in the addition. A great many lots 
have been sold and a number of fine 
houses will be erected upon them. This 
is strictly a residence district, with a re- 
striction against double and business 
houses. Select your lot now and secure 
your location. This addition affords 
every possible chance for profitable in- 
vestment, and there is no finer location 
in Central Ohio for a home. — Hammond 
<$; Hammond, Columbus, Ohio. 

All sorts of wealth takes wings except 
real estate, and that's why we want you 
to invest your money in Mother Earth, 
because it can't depreciate. The invest- 
ments we offer are desirable, and are in 
the line of increasing values. — Charles W. 
Gooding, Wilmington, Del. 

Of course you know what an unstable 
thing a scheme to inflate real estate is. 
Therefore you turn to real land values 
and come to us. The property we now 
offer is certain to increase in value, and 
has every essential of a paying invest- 
ment. — Bourke $ Snyder, Crafton, Pa. 

Every one should strive to own a home. 
— Hundreds of people possessing mod- 
erate means have easily reached the goal 
of owning a home. If you'll tell us about 
the size and kind of home you want and 
how you wish to arrange the payments 
we'll meet all your requirements with a 
genuine bargain. Selling homes to home- 
seekers is a big feature of our business. 
We are continually adding to our list of 
properties, so that we are always able 
to meet every demand. — H. R. Hower- 
stein, Washington, D. C. 

Christmas bargains. — Has it not been 

REAL 



your wish for a long time to own a 
house of your own, to feel that you have 
a home that you can call HOME? 
Christmastide is the time when you can 
call up all your efforts and BUY one. 
Call and see us. We have what you 
want. Can't we compromise? Now is the 
time! — A. J. Baechle, Utica, N. Y. 

Here are some notes on bargains in 
real estate that are worth noting. An 
opportunity for you to chase your dollars 
into good property and own a little piece 
of the earth. You may have it if you 
will take it, and the dollars you put in 
now will earn you a fair interest, while 
the property increases as the years go 
by. — Clarke $ Fisher, Binghamton, N. Y. 

When you buy a home — unless — the — 
title — is — right — you — just — part — with 
— your — money — and — then — get — out. 
If you buy of us there will be nothing 
to be sorry for. So — you — just — look — 
out. — Southwick, Dunkirk, N. Y. 

" Opportunity " irrigated land is selling 
at $250 per acre, and those who bought 
this spring will easily pay for their land 
with this crop. Some of them will do 
much better than that — they will have a 
surplus left over. This property is easily 
worth $500 and it will be hard to get any 
next summer at that price, because the 
owners can clear that much on one year's 
crop generally. You made a mistake 
when you failed to buy this spring. Don't 
make another mistake and miss the great- 
est chance you ever had to make money. 
Besides having the finest soil in the world 
and plenty of water for irrigation "Op- 
portunity " has water for domestic use 
under good pressure, piped throughout 
the entire district, electric light for the 
homes, daily mail delivery and telephone 
connection with Spokane. Eighteen elec- 
tric trains serve " Opportunity " daily. — 
Modern Irrigation $• Land Co., Spokane. 

The Leonard Grove property consist- 
ing of several choice lots on Murray 
street and one 66-ft. lot on Oak street 
is now placed on the market for the first 
time. For many years past this property 
has been sought but never before has 
been offered in parcels to suit pur- 
chasers. The most conveniently unim- 
proved centrally located residential prop- 
erty on the market. We invite your in- 
spection. Prices and terms on applica- 
tion. — Gay lord fy Co., Binghamton, N. Y. 
ESTATE 



OF SELLING PHRASES 



945 



We have desirable properties in all 
parts of the city. Will have two modern 
houses ready for occupancy about 
Christmas. They are up-to-date in every 
way. See them on Lydia street. Only 
ten minutes' walk from the Telegram 
office. What a nice present one of them 
would make to your wife or just mar- 
ried daughter or son! — H. W. Davis, 
Youngstown, O. 

There is no better place to-day in 
which to invest your money than San 
Diego, and " The Coming Home Spot " 
will be Grand View. There are many 
reasons why you are sure to realize a 
profit on every lot purchased. In the 
first place, the eyes of the home-seeker 
will soon be turned to this spot. A great 
demand will be created for this property 
by the grading of Thirtieth Street, which 
is sure to come. Added to this the assur- 
ance of an electric car line, and up will 
go the price. We are selling choice lots 
to-day at $75.00 which we are certain 
will sell for double that price the mo- 
ment the grading of Thirtieth Street 
actually begins. Make up your mind to- 
night and buy a lot to-morrow ! You are 
welcome at Grand View. — /. Frank Cul- 
len fy Co., San Diego, Cal. 

Invest surplus money in income real 
estate. We can show you bargains in 
business property, fiat buildings and 
houses that will bring you a greater in- 
come than bonds or stocks, and there is 
no risk of losing your capital. Better 
than government bonds, because they 
produce a greater per centage of income. 
Real estate is the basis of all values. 
Wall Street juggling does not jeopardize 
your capital when it is invested in income 
houses and lots and farm lands. Let 
us show you what we have to offer. — 
Schwahn fy Brater, Saginaw, Mich. 

We have almost completed a full page 
descriptive list of May real estate offer- 
ings and shall be pleased to talk with 
any property owners who will trust us 
with the sale of their real estate. If 
property is worth what is asked for it, 
we can find the buyer. No commission 
is charged unless we make the sale. We 
will widely advertise all property listed 
and will send a description of all our 
May offerings to every home in the city. 
Come to see us before our new adver- 
tising lists are completed and distributed. 
Fire insurance, money to loan, bank stock 
and municipal bonds to sell. — C. S. HosJc- 
inson, Zanesville, Ohio. 

You buy real estate. There's more 
money in it than in any other investment. 
Real estate values here have just started 
— the Panama Canal when completed will 

REAL 



triple the population of every city on the 
Gulf; the Warrior river locks and deep 
water will make Mobile the largest coal- 
ing port in the world; the entrance of 
the Frisco system makes Mobile one of 
the best railroad centers in the South. 
These are some good, solid reasons why 
property will increase in value; the rea- 
sons given by those who do not think it 
will increase are " just because it is too 
high now." — Hughes, Morrell $• Lyons, 
Mobile, Ala. 

Building lots at $100, $150, $175 and 
up; homes ready for occupancy at $1,000, 
$1,200, $1,400, $2,000 and up to $5,000 or 
$6,000; we sell on easy terms. Is there 
reason why you shouldn't own a home? 
Pay rent to yourself from this time on. 
We'll arrange matters so you can do so. 
Come in and see us about our offerings. — 
E. J. Lauder $ Co., Grand Forks, N. D» 

Money saved is money made. You can 
save exactly $1.70 on each one hundred 
dollars you have if you will buy a slice 
of the Bradley small farm sub-division, 
as it just misses the city tax grabber, and 
besides it's such a beautiful place to 
build a home, and is nice enough for a 
wealthy man or the average man. The 
farm is so divided that you can get any- 
thing you want from an acre to forty 
acres upon terms of seven equal annual 
payments. Most of this land is old blue 
grass sod and has a liberal frontage 
on the pike. The carfare is only 5 cents, 
and a thrifty family can raise so many 
nice things on a few acres of fertile land. 
In the language of a man who has lived 
on many pikes out of Lexington, the land 
is richer and the air sweeter on the 
Georgetown pike than any other. If the 
day is fine, please take a car out to this 
beautiful division and stroll through the 
pretty woodland. Each corner to each 
small tract has a red flag so you can see 
where you are without a guide. Take 
the Georgetown car and stop when you 
see the many red flags. — C. K. Oldham, 
Lexington, Ky. 

A profit proposition. There is a 
chance in my office for every man who is 
now paying rent to pay the same amount 
towards a roof of his own. Two houses 
have just been placed in my hands, that 
I intended to offer to clients who take 
all my best bargains. Then I decided to 
advertise them in the hope some buyer 
wanting a home with a possibility of soon 
selling at a higher figure might see them. 
— N. B. Millard, Binghamton, N. Y. 

We have several good tenants wanting 

to rent a farm. If you want a good 

man on your place let us know and we 

will send you one. — Southwick, Dunkirk. 

ESTATE 



946 



ADVERTISERS CYCLOPEDIA 



Entirely different. If you are simply 
looking for a lot upon which to build a 
home, and are not particular about sur- 
roundings, outlook, neighbors, drainage, 
etc., you can find several thousand lots 
that will answer your purpose; but if 
you want something different, unusual, 
more desirable, pick one of the Berk- 
shire Hill lots. To-day, discriminating 
people seek high ground. It is a delight 
to be able to look from your porch, or 
downstairs windows, over the tops of 
the houses that cluster in the valley, to 
the hills and to the sea. The altitude of 
the Berkshire Hills compares with the 
foothills of Hollywood, the high ground 
about Westlake Park and the orange 
groves of Monrovia and Sierra Madre. 
Not too high and not too low — just right. 
The class of people who are being at- 
tracted to the Berkshire Hills are those 
who love an exclusive neighborhood, those 
who delight in a home which is a little 
different from the 50,000 homes built on 
flat, low lots. In Berkshire Hills you 
can secure a lot which is two blocks from 
the street car, and up a 4 per cent, in- 
cline, easy to walk, and only twenty min- 
utes' car ride from the center of the city. 
This tract was formerly one of the most 
fertile fruit ranches in the Eagle Rock 
valley, the trees are still there and are in 
good bearing condition. Berkshire Hills 
tract has every advantage that other 
tracts have, and many in addition. One- 
fourth of the lots are already sold. 
Prices will soon be advanced. Buy now 
while you can get a choice lot. People 
who are buying are home builders, and 
not speculators. — Berkshire Hills Co., 
Los Angeles, Cal. 

For sale or exchange. Situate within 
a mile and a half of a thriving manu- 
facturing city of Connecticut we offer a 
country gentleman's home consisting of a 
modern house of eleven rooms, with hot 
air heat, hot water and bath, six open 
fireplaces with imported mantles; three 
large barns and work shop, with running 
spring water in the house and barn and 
80 acres of land, which has many natural 
advantages. An ideal place for either 
home or investment, as this property 
could be sub-divided and sold to advan- 
tage, or an ice pond of large proportions 
could be constructed upon the place with 
but very little expense, as a splendid 
trout stream of mountain spring water 
runs directly through the place. This 
property will be sold for about two- 
thirds the value of the buildings, if taken 
at once, or the owner will exchange for 
desirable city property in Hartford. — 
The J. M. Brady Realty Co., Hartford. 

No slack in real estate here ! It's a 

REAL 



notion that we must have dull seasons 
in real estate — for instance, the hot sum- 
mer or cold winter months. We believe 
it is so because we expect it to be and 
by our resulting lethargy we make it so. 
Not so in this office. Bargains every 
day, and we are delighted to show them 
every day (except Sunday) morning, 
noon or night. Fargo is a prosperous, 
growing city — famous for its jobbing 
industries, general business, bank clear- 
ing and fine homes. Here are fine oppor- 
tunities for wise investments in good 
real estate. We would be pleased to have 
you visit our property, located in almost 
every part of the city. Trolleys run 
to or near every piece, and city con- 
veniences are at hand. Our prices are 
very reasonable — cash or easy payments. 
This hot weather is the time to buy. — 
Wheelock <§• Wheelock, Fargo, N. D. 

Just a little each month. That's all! 
and at the end of a few months you be- 
come the possessor of a piece of property 
on University Heights. It will increase 
in value while you are paying for it. 
There is " substantial satisfaction " in the 
expenditure of money on real estate, be- 
cause you can't help realizing a profit 
upon the investment if you buy just a 
little ahead of the march of improvement. 
The best place to buy is University 
Heights, for either home building or 
speculative investment, because it is be- 
coming more rapidly improved and is 
more desirable than any other residence 
section — each month sees more buildings 
put up and a corresponding increase in 
values. If you want to get the most for 
your money you must buy now before 
prices are again advanced. — Ralston 
Realty Co., San Diego, Cal. 

Don't be a spendthrift. There'll prob- 
ably come a time when you'll need the 
money and need it bad. Invest it in a 
home which may mean much to you. 
Better look over our list and start now 
to save. We have satisfied others. We 
can please you. — Southwick, Dunkirk. 

Our real estate department is merely 
a headquarters for all people having 
property for sale to make it known. And 
all people wanting to buy can come and 
see what property is for sale in this part 
of the country. This method is practical, 
and free from fraud or deceit by any 
of the interested parties. — Southwick, 
Dunkirk, N. Y. 

Trying to catch a bird by putting salt 
on its tail amounts to as much as it 
would to go in a drug store to buy a 
house and lot. If it is a home you want 
consult one who has them for sale. — 
Southwick, Dunkirk, N. Y. 
ESTATE 



OF SELLING PHRASES 



94' 



The old story. You have heard many- 
people say, " Had I bought real estate in 
Spokane three years ago it would have 
been a very profitable investment." The 
same thought will be expressed three 
years from now. Be one of the wise 
ones and invest now. — Chamberlain Real 
Estate and Inprovement Co., Spokane. 

When you want to sell your property 
there is no better way than to arrange 
with us, for both the buyer and seller 
are found here in large numbers. There- 
fore our opportunity to produce a pur- 
chaser is superior to many. — Southwick, 
Dunkirk, N. Y. 

Is your money earning 6 per cent? 
If not, you should put it in The Ala- 
bama Home Building and Loan Associa- 
tion. We issue Special Certificates which 
pay 6 per cent, per annum, paid semi- 
annually, and the amount paid in may 
be withdrawn at any time. Apply to — 
W. V. M. Robertson, Birmingham, Ala. 

The man who would know the fullest 
measure of success must not become 
wedded to his old way of doing things. 
He should keep an open mind, and adapt 
what he reads in this column to his own 
" wants." Do first — what others do last — 
come here and select a home. You will 
find our list large and prices right. — 
Southwick, Dunkirk, N. Y. 

Real estate in Johnstown is a good in- 
vestment. Do not buy elsewhere. Our 
many hundreds of patrons have profited 
by our advice. A satisfied customer al- 
ways proves to be a permanent customer. 
To secure his satisfaction, the property 
we sell him is proof against criticism, 
by a competing agent, or otherwise. We 
can sell you real estate at prices and 
terms that cannot be equaled elsewhere. 
— Cauffiel Bros., Johnstown, Pa. 

Trenton is a prosperous growing city — 
famous for its manufacturing industries 
and fine homes. Here are good oppor- 
tunities for wise investment in real estate. 
We would be pleased to have you visit 
our property, located on Brunswick, 
Pennsylvania, Ohio, Indiana Avenues and 
Olden and Spruce Streets — where we are 
selling very desirable building lots. 
Trolleys run through property and there 
are city conveniences — near the new 
shops of the Pennsylvania railroad, 
which afford steady employment. Our 
prices are very reasonable — cash or easy 
payments. Now is the time to buy. We 
also have factory sites for sale at con- 
sistently low prices. — The Enterprise 
Land Co., Trenton, N. J. 

It's a notion that we must have dull 

REAL 



seasons in real estate— for instance, the 
hot summer or cold winter months. I 
believe it is so largely because we ex- 
pect it to be so and by our resulting 
lethargy we mate it so. Not so in this 
office. Bargains every day, and delight- 
ed to show them any time (except Sun- 
day) morning, noon or night.— Chas. E. 
Williamson, Omaha, Neb. 

Stop renting. It seems almost a crime 
against a workingman's family to con- 
tinue the dreadful expense — rent — when 
there is any way to avoid it. Why not 
investigate "Evelyn Houses," built at 
actual cost at rent rates — one installment 
down. — Geo. W. Brown, Portland, Ore. 

Diamonds free? Well! not exactly so, 
but we can offer you some bargains on 
Grand Avenue property that are better 
than giving away diamonds. One is im- 
proved with 10-room house — the other 
is an elegant vacant corner. — Wm. R. 
Staats Co., Pasadena, Cal. 

In the trend of the city's growth and 
greatest improvement — and in the city, 
not half way to somewhere, but with a 
new car line now being built, notice 
this now being built. Until the new car 
line is finished, take Maple Avenue car 
to Fifty-third Street — one short block 
to Main Street, where you will find our 
branch office on the tract. — The McCarthy 
Co., Los Angeles, Cal. 

On the Long Beach line, the fastest 
and best equipped electric railway in 
America ! Just beyond the city limits, 
at Seal Gardens station; only about 12 
minutes' ride. Closer in by one or two 
miles than any other subdivision selling 
on our terms. Level land, most fertile 
soil; will grow every product. Artesian 
water in abundance for both domestic 
and irrigating purposes. Large lots, 135 
to 190 feet deep to an alley; plenty of 
elbow room. Immediate possession; live 
on your lot while paying for it. — Con- 
servative Realty Co., Los Angeles, Cal. 

If you buy a home of us, depend upon 
it — you'll get good value for your money; 
a home that will meet all requirements, 
be convenient in every way, and as to 
price, we can meet them all. — Southwick, 
Dunkirk, N. Y. 

Attention, business men !— Do you want 
a home next summer where you can keep 
cool and comfortable? 

Many have already bought and intend 
to build early in the spring.— Spokane- 
Washington Improvement Co., Spokane. 

Don't pay rent and have nothing but 
a rich landlord to show for it.— The Loan 
and Savings Company, Hamilton, Ont. 
ESTATE 



948 



ADVERTISERS CYCLOPEDIA 



If so, buy a lot or two on or near 
Manito Park, which comprises 95 acres 
of shady groves and cool, secluded places 
in which to rest up from a busy day. 

A magnificently equipped free train 
will run direct to the town bearing the 
crowds of eager investers. There will be 
plenty of shelter in case of rain, and a 
bounteous lunch will be served free. — 
West Pittsburg Realty Co., Youngstown. 

Pay rent to yourself. It seems very un- 
reasonable to keep on paying rent and 
getting no further ahead when you might 
be paying for your home instead. You 
needn't pay all cash when you buy from 
us — so much like paying rent, and so 
much more satisfaction. — E. J. Lauder fy 
Co., Grand Forks, N. D. 

It does not matter what your " want " 
may be so long as it is on the list. If 
the thing wanted is on the list at the 
time, we can supply it at once; if not, 
it will be supplied as soon as it comes 
in. — E. F. Southivick, Dunkirk, N. Y. 

Apart from the earning capacity of 
these properties, they possess consider- 
able speculative merit, and in some in- 
stances it is possible to resell them in 
the near future at a good advance over 
present prices. We would like to have 
an opportunity to demonstrate to those 
who are unfamiliar with the subject the 
ways of making money out of West Side 
Realty investments without taking the 
slightest risk. — Slawson fy 'Hobbs, Neiv 
York, IV. Y. 

Looking for a snap in real estate? A 
home? Well, you don't want to go to 
anyone but me. I've got it; can show 
you exactly what you want and at the 
right prices. I believe I can sell you 
house and ground for less than you can 
build the house for to-day. — W. B. Ban- 
croft, Atlanta, Ga. 

The man with real estate to sell should 
not hesitate in the least in regard to put- 
ting his proposition before the public at 
large. That is just what you are doing 
when you get it on our list. It is being 
demonstrated every day that entire satis- 
faction is the result from deals which 
take place in this manner. — Southwick's, 
Dunkirk, N. Y. 

We don't charge you anything unless 
we sell, so don't be like the man who 
goes without his dinner to save money. 
For that is like trying to sell the property 
yourself to save the commissions. — South- 
wick, Dunkirk, N. Y. 

It is worth to you all it costs to have 
the title of your property looked up 
and made perfect. In our law depart- 
ment we are very thorough in searching 

REAL 



titles. We may be the means of saving 
you much trouble and expense. — South- 
wick, Dunkirk, N. Y. 

A hint to the wise. This is to those 
who do not wish to buy real estate at 
market prices but who would buy at 
prices sufficiently below the market. 
" Faxon's Addition to Evergreen " will 
be, what we term, " ready for the mar- 
ket " by about May 1st, 1905, that is, it 
will be an absolutely up-to-date, finished 
subdivision. The granolith walks, curbs 
and gutters are there now, all lots are 
terraced and sodded; sewers and water 
are available. Every lot is high, is ter- 
raced and sodded and is 160 feet deep. 
Remember this property is right by the 
beautiful Overton Park, and the Grand 
Park Boulevard, which is now being 
graded, and every indication is that it 
will double in value before many months. 
— F. W. Faxon $• Co., Memphis, Tenn. 

To sell your house and lot you need our 
services. Finding prospective buyers be- 
ing our business, and the fact we do not 
charge them anything makes it to their 
best interest to look over our list. If 
your property is listed with us their 
attention is called to it, and in this man- 
ner the purchaser is procured. — E. F. 
Southwick, Dunkirk, N. Y. 

Cheaper than rent! — Yes, cheaper than 
rent is our plan of building or buying a 
home for you. Besides, you can build 
just to suit yourself. If you own a lot* 
we require 20 per cent, down, and if we 
buy a lot and build for you we require 25 
per cent. down. In either case, balance 
at the rate of $8 monthly for each thous- 
and dollars we invest for you, and in a 
few years you own your house, and the 
landlord does not. Don't that beat pay- 
ing rent? Come and talk. — Hatcher 
Brothers, Grand Forks, N. D. 

" He that waits upon fortune is never 
sure of a dinner." — Franklin. Neither 
will he own a home. Make haste and buy 
a lot — only two more days' sale at Sylvan 
Hills. There was a time when the most 
valuable property on Chicago Street 
could be had by paying the taxes. We 
are told this almost every day by men 
who do not now own a foot of property. 
They let the opportunity pass. Others 
seized it and are rich to-day. If you are 
wise you will profit by their experience. 
We offer you a lot at almost nothing, 
with no taxes and no interest to pay. If 
you should die before you have completed 
payments your heirs will receive the 
property without further cost. If you 
build a house on the lot within six 
months, a discount of 10 per cent. will, 
be made. — E. E. Antram, Joliet, III. 
ESTATE 



OF SELLING PHRASES 



949 



Ten dollars secures any lot, and that's 
really the hardest part. No hardship to 
pay $1 or $2 a week for the balance. — 
W. T. B. Roberts #■ Son, Philadelphia. 

Own your home or pay rent? — We are 
not offering you land that will remain as 
deadwood on your hands for the next 
twenty years, but a home for yourself 
and family, which we will build at once. 
■ — The H alley Land and Improvement 
Company, New York. 

Now is your opportunity, so act at 
once! A great financier once said he 
attributed his success to the fact that 
when others were thinking he decided, 
and when others had decided he had exe- 
cuted. If you have no money sense, fol- 
low the great financial geniuses who have 
invested in land adjoining that of the 
United States Realty Company. Take 
advantage of their good judgment. When 
they invested in land adjoining that of 
the United States Realty Company they 
used their money sense, which made them 
millionaires. The United States Realty 
Company offers you the following in- 
vestment for your savings, which, no mat- 
ter how small, will enable you to make 
an absolutely safe and profitable invest- 
ment. — United States Realty Co., Wash- 
ington, D. C. 

Taking the first step is always the 
most important, whether it be the dearly 
beloved baby's graduating from the 
creeping class or a project involving 
millions. If the first step is well thought 
out and well taken those that follow will 
come easier, surer and safer. To the 
everyday man the investing of his earn- 
ings gotten together by hard work and 
economy, whether it be in a home or 
otherwise, is one of the most important 
steps of his life. He should look well 
into an offer before going ahead. Know- 
ing that what we place before the pub- 
lic is one of the best propositions that 
has ever been made, we invite the keen- 
est investigation. Buy lots at Arling- 
ton, the ideal home site. — Fuller Land 
and Imp. Co., Arlington, N. J. 

Little by little the rent payer increases 
the landlord's wealth and adds nothing 
to his own. Why not reverse this? Be 
your own landlord. Buy what you want. 
We have property of every description at 
all prices. Can arrange terms of pay- 
ment to suit you. — Elmendorf $ Elmen- 
dorf, Spokane, Wash. 

Don't be deceived into buying residence 
property in a location that is nothing 
more than a monument to misplaced in- 
vestments. You don't want any man to 
turn over to you his unfortunate pur- 
chases when property can be secured that 

REAL 



is sure to enhance in value. — Carpenter § 
Huggard Land Company, Crookston. 

The last ten days our number of buy- 
ers have been rapidly on the increase 
and we are in need of more farm prop- 
erty to supply them with. If you will 
list your property here, we will send 
them to you. — Southwick, Dunkirk. 

Why we sell lots so cheap. — We buy 
for spot cash; try to use good judg- 
ment in our purchases; have no lazy 
partners with whom to share our profits; 
every member of the firm (there being 
but one) is a worker, and there is no 
labor performed by any of his employes 
that he cannot and will not perform if 
necessary. Add to this the possession 
of capital and sixteen years' experience 
in the House Lot Business, and you have 
a combination that cannot be beaten in 
any line of effort. This gives you the 
whole inside of the business. — /. W. Wil- 
bur Co., New Bedford, Mass. 

We sell these lots, which are 50x100 
feet, at $1 a week or $2.50 a month, if 
you prefer. If these terms do not suit 
you, come in and name them yourself. 
Come in and select yourself a nice lot 
under the cool, shady pines, within sight 
of the dashing, falling and mighty wa- 
ters of Silver Creek. Breathe the cool 
and refreshing mountain air and drink 
from the placid stream. It will only cost 
you $1 a week or $2.50 a month. Buy 
a lot which borders on the stream, from 
which you can coax the wary trout from 
his rippling haunts. — Salem Abstract fy 
Land Co., Salem, Ore. 

Lots selling so fast in Manito Park 
during the last few days that we have 
not had time to count them. At the last 
count it had passed 190. 

There are many reasons why people 
are buying these lots. It is a great suc- 
cess and will be built up with nice homes 
and then prices will go up. The thing 
to do is to get your choice now for $150 
to $250, any kind of reasonable terms. 
Call for a map and descriptive pamph- 
let of this addition and post yourself 
thoroughly in regard to it. — Spokane- 
Washington Improvement Co., Spokane. 

When you are thinking of buying a 
home, whether it be a house and lot or 
a farm, call and see what we have; it 
will do you no harm even though you do 
not find what you want. You will be 
better acquainted with what property is 
selling for.— E. F. Southwick, Dunkirk. 

There is no fee charged unless the 
"want" is supplied, and then it is so 
small it is not considered an expense, but 
a money maker on legitimate lines. — E. 
F. Southwick, Dunkirk, N. Y. 
ESTATE 



950 



ADVERTISERS CYCLOPEDIA 



This department for the renting and 
management of property offers you ab- 
solutely the best service you can ob- 
tain. We're successful at renting houses 
and keeping them rented, for we have 
facilities for reaching people most likely 
to be interested in what we have to of- 
fer. We collect the rents and remit 
them to you promptly. You'll find your 
houses paying the limit of their earning 
capacity under our management. — Moore 
$ Hill, Washington, D. C. 

It's a selected list. Each property 
has been added to is because its value 
is more than its price. We've sought 
to get control of many of these houses 
because we recognized their values and 
the fact that they'd sell quickly. We 
offer them to-day with a full knowledge 
that a great part of them will be sold 
before the month is out; for any one 
who investigates with an idea of invest- 
ing in a substantial home property will 
buy. — Stone $ Fairfax, Washington, D. C. 

We are having considerable inquiry 
for city and farm property, and possibly 
your property will suit some of our 
customers. Let us know what you have 
to sell in Saginaw and adjoining counties, 
either improved or unimproved city and 
farm property, and we can dispose of 
it for you. If you want to buy city or 
farm property, see us. — The Frank Law- 
rence Real Estate Exchange, Saginaw. 

There are hundreds of families right 
here in Sacramento who are living in 
their own home and paying for it with 
the same money they would have to pay 
for rent. You could do the same thing 
with your rent money. Don't you think 
it is time for you to start in and get 
a home of your own? If you do, come 
in and see us. We'll help you. — Wright 
$ Kimbrough, Sacramento, Cal. 

No family surroundings are complete 
without a home, and there is no reason 
why you should not have one now. We 
have a few on our list to-day that the 
price has been reduced below what it 
cost to build the houses four years ago, 
and you know it cost much less to build 
then than now. — E. F. Southwick, Dun- 
kirk, N. Y. 

You can buy a house and lot much 
cheaper than you can buy a lot and 
build, provided you use judgment in 
making a selection. The houses we are 
offering for sale were not built to sell. 
They are being sold because the parties 
want to make some change or are leaving 
the city. — Arthur D. Jones $ Co., Spo- 
kane, Wash. 

The general run of houses offered for 
sale are not new and thoroughly mod- 

REAL 



ern and most people prefer to buy a 
lot and build after their own ideas so as 
to have all the modern improvements 
combined with their own ideas. It is 
seldom that you find such a list of new 
and up-to-date places as the following. 
We know you cannot buy the lots and 
build such houses as these for the money 
we ask for them, and if you are really 
in search of a home in a choice location 
it will pay you to investigate these. — 
Curtis, Carmichael fy Brand, Sacramento. 

We have facilities for calling property 
to the attention of probable tenants that 
are unequaled. The department is in 
the charge of a man thoroughly versed 
in all questions pertaining to the man- 
agement of real estate. We have nu- 
merous applications for houses of all 
sorts, for tenants look to this office, as 
buyers and sellers of property do, as the 
one most likely to meet their demands. — 
Moore <§• Hill, Washington, D. C. 

While we have a large list of real 
property for sale, we have some pur- 
chasers that our property does not suit. 
If you wish to sell, come in and talk 
with us, for your property may please 
some of these parties wishing to buy. — 
E. F. Southwick, Dunkirk, N. Y. 

To make a fair deal it's necessary to 
make the same requisition that the bully 
old ocean makes upon the stomach of a 
"First Voyage," it makes him give it all 
up — keep nothing back; makes him tell 
all he knows about his property, and why 
people should buy it. These are the 
requisites of an honest transaction. — 
Southwick, Dunkirk, N. Y. 

It will be readily seen that by placing 
your wants on our list, they become con- 
centrated with others to one center. We 
then classify them in their proper order 
and it is at this point we are able to 
bring the right parties and their wants 
together. — E. F. Southwick, Dunkirk. 

A brief description, with prices, of 
some of the best places now in the mar- 
ket. Some splendid houses that speak 
for themselves when examined. Look 
them over with us at once. — Pearl <§• 
Dennett, Bangor, Me. 

Columbia certainly do grow ! Wonder- 
ful advance in prices of Main street 
property. The old Greenfield building 
again sold at a splendid price. That's 
the way it's going to be from now on — 
rapid and brilliant advances. Buy now. 
Don't wait and let the other fellow make 
it all. We have for sale several valuable 
pieces of Main street property. All 
rented. If interested, call us up or see 
us. — Walker, Ravenel <§• Co., Columbia. 
ESTATE 



OF SELLING PHRASES 



951 



Some people do not value their money 
until it is gone. It will cost you nothing 
to come in and talk with us before you 
have to part with it. Save during youth 
and buy a home of us on easy payments 
and have comfort in latter years. No 
one is above saving, and no beginning is 
too small. — Southwick, Dunkirk, N. Y. 

Acre tracts. We are just placing on 
the market several hundred acres of the 
finest land to be found in Spokane 
county. This land lies about one and 
one-half miles from city limits on the 
new Spokane and Inland Empire Rail- 
road. There are several beautiful sites 
for residences, and with the excellent 
service on the Inland system it is only 
about a twenty-minute ride to and from 
the city. The only ideal residence district 
for the business man. Can be in his 
office at 8 a. m. each morning and home 
again at 6 p. m. We can certainly suit 
you. Come in and see us. — /. J. Browne, 
Spokane, Wash. 

High land, sightly, beautiful. Orange 
and lemon trees in profusion. A section 
where intelligent development has utterly 
changed the face of the country. A 
place where improvements are of a uni- 
formly high character, where every prop- 
erty holder is protected — nothing like it, 
this wonderful La Cadena Park. — Coch- 
ran $■ Bidenbaugh, Owners, San Ber- 
nardino, Cal. 

If you purchase speculative real estate 
and mining stocks promising returns in 
excess of a fair rate of interest, you 
are not safeguarding your surplus funds; 
you are simply departing from the sound 
and conservative limits of the invest- 
ment field into the wide and uncertain 
scope of speculative propositions. If you 
purchase good bonds recommended by 
experienced investment bankers, you will 
not only protect your capital, but will 
also participate in the legitimate growth 
of sound investments. — Spencer, Trask <f" 
Co., Hartford, Conn. 

We have for sale the house and lot of 
John S. Verner, located southwest cor- 
ner of Senate and Barnwell Streets, Col- 
umbia, S. C. One block from car line. 
The house has eleven rooms, with two 
bath rooms, with modern conveniences, 
and lighted by electricity. It has high 
ceilings, broad halls and piazzas. Barn 
on premises. Mr. Verner desires to sell 
to reinvest in country property. This 
place is beautifully located and is in 
one of the most desirable neighborhoods 
in the city. Can be bought on easy terms. 
For further particulars apply. — Walker, 
Ravenel $ Co., Columbia, S. C. 

Have you seen those big lots on Ship- 

REAL 



man's subdivision Hamstramck? If not, 
you better hurry, for they are going fast. 
We give you a lot 120-foot frontage for 
$500, 60-foot frontage or $250, including 
cement walks, water, shade trees and 
sewer; $5 down and $5 per month, and 
will build for you when $100 is paid in. 
These lots are in the growing section of 
the city and within walking distance of 
the many factories around Milwaukee 
Junction, making you one of the best 
investments of to-day. Come out and 
see for yourself. Take Chene Street car 
to railroad crossing, cross the track, and 
there is our big sign directing you to the 
property. Agents on the ground Sunday. 
— Underwood <§• Innis, Agents, Detroit. 

If you propose buying fruit land in 
the Kootenay, why not buy the best? 
Robson is the cream of the Kootenay. 
Robson is one of the very few districts 
in the Kootenay where you have rail and 
steamer transportation, telephone and 
telegraph, post-office, with daily mail 
service, sawmill and brickyard. Plans 
are now under way for the erection of 
a church and school house. Have you 
seen our new Robson map, showing sub- 
division of 3,500 acres? Let us send you 
a copy of it with our illustrated booklet. 
They are free. — McDermid <$£ McHardy, 
Nelson, B. C. 

Terms easy. Every one can buy farm 
lands. Farm lands for sale in a splendid 
district in Manitoba, only ninety-five 
miles northwest of Winnipeg, ten miles 
from old settled district. Railroad 
nearly completed which is within from 
one-half to two miles from land. Good 
water and lots of wood. First class 
hay land, $4.50 up. First class arable 
land $8.00 to $10.00. Terms, one-fifth 
cash; balance nine years at six per cent. 
For full particulars address F. H. Hes- 
son $ Co., Winnipeg, Can. 

If you want a home in Winnipeg or 
vicinity see us. We sell six different 
term contracts. Easy monthly payments 
and without any hardship. Why pay 
rent to a landlord when you can pay rent 
to yourself and lay the foundation 
toward independence and perhaps 
wealth? We buy the lot if you don't 
own one, or we will build on your lot 
to your own plans. Make application 
now for spring building. Call, write or 
'phone us at once and learn our terms 
of contracts which are within the reach 
of every one. — Provincial Contracting 
Company, Limited, Winnipeg, Can. 

We buy, sell or rent or exchange 
any kind of real estate. We make 
money for our clients. Titles guaranteed. 
—Hugh A. McKinnon, Winnipeg, Can. 
ESTATE 



952 



ADVERTISERS CYCLOPEDIA 



REMNANTS 



More business means more remnants. 
We like the business but don't like the 
remnants. At the moment, we have quite 
an accumulation of wool dress goods 
remnants. That means specially low 
prices to get rid of it. All lengths from 
1| to 6 yards are included. In fact, any- 
thing less than a full dress pattern is 
a remnant, yet there are little women. 
The collection includes the most desir- 
able fabrics of the season, colors and 
black. Your choice at one-third off 
marked prices. — McCurdy fy Norwell Co., 
Rochester, N. Y. 

Remnants ! Remnants ! — Big selling 
has made lots of remnants — and we will 
add for Friday a lot of waist and suit 
lengths, all of which will be subject to a 
discount of 50 per cent. — Wasserman, 
Kaufman $• Co., Sacramento, Cal. 

" Give-ups " in colored dress materials 
for Half Prices. — " Give-ups " is a store 
term for different lengths of any stuff 
that has been sold down to where only a 
few yards remain in a piece. We have 
1,000 of these lengths — some enough for 
walking skirt, others with enough for 
traveling dress or house dress — in such 
fabrics as multi-yarn suitings, novelty 
homespuns, fancy tweeds, plain and 
fancy mohairs, voiles and desirable 
weaves in plain colored suitings, and 
these will all be thrown on special 
tables Monday for half former prices. — 
Joseph Home, Pittsburg, Pa. 

Don't overlook this: The best selling 
goods become remnants. The goods must 
have merit, else the bolt wouldn't be cut 
into. Must be attractive and priced 
fairly. Now as soon as the bolt is all 
sold except a short end, we take the rem- 
nant, measure it and mark it at a re- 
duced price. If there is enough in that 
piece it is just as good and worth as 
much to a woman as though she had 
selected and had it cut from the full 
bolt. She buys it much less than regular. 
It's a bargain. We've hundreds of these 
short ends — all the way from a half yard 
to ten. All plainly marked — under price. 
— O. M. Co., Portland, Ore. 

To you, these remnants and small lots 
that constitute this sale are of as great 
value as if bought from a complete 
stock, with the difference that the price 
is but a fraction of the original one. To 
us, the remnants and small lots are hin- 



drances in the way — taking up valuable 
space that's the real reason why we can- 
not consider cost nor profit. I there is 
anything you can use in this sale — and 
there surely is — come and have a share 
in the great money-saving event. — Snel- 
lenburg's, Philadelphia, Pa. 

An immense pile of remnants accum- 
ulated during the fast and furious sell- 
ing of the bright month of May. Now 
the tracks must be cleared for a still 
greater business during June. Listen, 
ladies! This is the best lot of white 
remnants we ever offered. — M. Rich fy 
Bros. Co., Atlanta, Ga. 

Great sale of remnants. — Some half, 
some less. Two large tables are filled 
with remnants that have accumulated 
during our tremendous May business. 
They are all marked from a fourth to 
a half their regular value. — O. M. Co., 
Portland, Ore. 

Odds and ends find no resting place 
on our shelves or counters; everything 
of this kind goes at a price. This week 
we're to clean up on all Odds and Ends 
throughout the entire store at July 
prices. — Prins, Marion, Ind. 

One of the penalties of doing a very 
great business is that the frequent ac- 
cumulation of oddments is inevitable, 
and of course that means that the broken 
lines must go quickly at any sacrifice. — 
Lee Hall, Marion, Ind. 

They're as good to you as if cut from 
the full roll at the full price, but to 
us they are remnants and must go at 
remnant prices. Some rare, fine things 
among them. Best picking to those who 
come early. — C. H. Guinan Co., New 
Haven, Conn. 

Here are rare bargains in remnants 
and odd lots — scores of emphatic rea- 
sons why you should come to-morrow to 
the economy headquarters of St. Louis. — 
B. Nugent $ Bro. Dry Goods Co., St. 
Louis, Mo. 

Had your share of the cotton dress- 
goods remnants? If not, better come to- 
day while the assortment is still good. 
Plenty of lengths at half price. — Wana- 
maker, Philadelphia, Pa. 

What's the particular pattern of which 
you want only so much? Likely as not 
it's to be had in these remnants, and per- 
haps half to pay, or a fourth to be 
saved. — Gimbel Bros., Philadelphia, Pa. 



REMNANTS 



OF SELLING PHRASES 



953 



In healthy growing stores odd lots and 
remnants accumulate very fast — in some 
stores faster than others — faster than 
they can be sold in the ordinary way. 
Such is our case, so we have decided to 
make Friday remnant day — a day of 
clearing out in which the first cost of 
this sort of merchandise is not consider- 
ed — a day of profit to all who come and 
a day of loss for all who stay away. — 
Dayton's, Minneapolis, Minn. 

Never had a better opportunity to buy 
your embroideries for such small expen- 
ditures as here and now. These are rem- 
nants left from our superlative stock, 
and will be found, even though left-overs, 
to be just as perfect as ever. — The 14<th 
.St. Store, New York, N. Y. 

The great volume of business which 
has been done in our silk and dress 
goods departments during the season 
which is now nearing a close has left us 
with an accumulation of short lengths. 
These represent the choicest patterns 
and weaves we have had this season, also 
the best sellers, which accounts for there 
being but a remnant left. All lengths, 
from that suitable for a jacket for a 
toddling tot to a full-dress gown, may 
be found in the assortments — which in- 
clude all styles, all colors and all qual- 
ities. For to-day only, one-half usual 
prices. — Olds, Worthman $ King, Port- 
land, Oregon. 

To make it easy for you to help us 
clear out our silk remnants, we have 
tied each length up in a package, and 
marked on them the price for the piece. 
Pieces run 1 to 11 yards and include 
desirable silks for waists and skirts. — 
Gimbel Bros., Philadelphia, Pa. 

Remnant prices are halved. These 
short lengths must go before inventory. 
Lots of opportunities to choose waist or 
skirt lengths from the season's most pop- 
ular fabrics at a good round saving. — 
Gimbel Bros., Philadelphia, Pa. 

Short lengths at one-half to one-third 
of regular prices. — We've grouped all 
the short lengths of black and colored 
dress goods into lots and you can buy 
them at one-half to one-third of the 
early season's prices. — Snellenburgs, 
Philadelphia, Pa. 

Remnant linoleums, oilcloth and mat- 
tings will be ready for your inspec- 
tion to-morrow. It is no awkward squads 
either, except in varying lengths. If you 
want to cover two or three small rooms 
handsomely for a fragment of cost, here 
is a fine choice. Suppose you attend the 
parade? — in the morning, if possible. — 
A. D. Matthews' Sons, Brooklyn, N. Y. 



Qualities and patterns to suit the most 
refined taste— prices to fit the slimmest 
pocketbook. New impetus will be given 
the Remnant Sale Monday by these new 
prices. If you've a yard of washable 
goods to buy, don't delay longer than 
to-morrow; make your selections from 
this immense assortment before your 
neighbor has the pattern you want. 
'Twill pay you to buy for next season — 
Schuneman $ Evans, Saint Paul, Minn. 

Every remnant in the stock, no matter 
whether the price has been $2.00 yard, 
or only 50c. — not a large lot, but there 
will be some good things for first comers. 
— The New Store, Minneapolis, Minn. 

The annex manager says it's the biggest 
lot of remnants he has ever had; they're 
the best, too. There's hardly a material 
shown in this department of which you'll 
not find one or more remnants in the 
sale to-morrow. To mention them 
would be to catalogue the stock. Last 
week's phenomenal sales made a monster 
accumulation, which, it has taken several 
days to measure and mark. They'll be on 
sale all day Saturday. You'll find plenty 
of lengths for waists, children's dresses 
and occasionally a dress length for your- 
self. — The Crescent, Spokane, Wash. 

Five hundred remnants of wanted 
silks; wanted lengths; some containing 
enough for a waist and others of suffi- 
cient quantity for a skirt and some few 
suit patterns ; in the lot are Cheney Bros.' 
foulards, and fancy suit silks; all the 
wanted colors are represented; first 
choosing will be best, so come early. — 
The Broadway Department Store, Los 
Angeles, Cat. 

That $1.50 long cloth, $1, steadily melt- 
ing away. Twelve yards in each piece, 
all thirty-six inches wide and going at 
the rate of less than nine cents a yard. 
Of course people are hurrying in from 
town and country to get it, for doesn't 
every woman want fine underclothes? 
You do, we know, so come, mail or 'phone 
your order, and while this lot lasts we'll 
see that it's filled. — Wanamaker's, Phil- 
adelphia, Pa. 

The way scissors have been snipping 
off flannel the past few weeks means an 
accumulation of short lengths of the 
most desirable kinds. Here they are to- 
day at exactly half the original prices. 
In the lot are plain and printed French 
flannels, wash flannels in pretty designs, 
Eiderdowns — nearly every branch of the 
flannel family is represented. It's a 
yearly event eagerly awaited — women get 
such pretty flannels for blouses, petti- 
coats and underclothes for so little.— 
Strawbridge $ Clothier, Philadelphia, Pa. 



REMNANTS 



954 



ADVERTISERS CYCLOPEDIA 



You may be sure the styles here are 
correct, also they would not be cut down 
to a single dress or waist length. Every 
new spring and summer wool material 
is here in some length or other; dress 
or skirt patterns, coat lengths, waist 
pieces, lengths suitable for children's 
frocks or for most any other purpose, 
and the range of colors and weights is 
broad enough to meet any possible need; 
every class from the thinnest, sheerest 
silk and wool crepes and challies to the 
heavier, more substantial English and 
Scotch tailor suitings, French broadcloths 
or kerseys. Black goods and white goods 
in all the new weaves; light, medium or 
heavy weights in every length. Popular 
colors of every line from the most deli- 
cate on down the line to black. Many a 
woman will choose her fall suit from this 
lot, and save enough on the purchase 
price to pay for the making. — N. B. 
Blackstone Co., Los Angeles, Cal. 

They are too good to be called mere 
remnants. No silks off the piece could 
be more desirable, more fashionable, or 
more durable. The lengths are just what 
you need for waists, dresses and skirts. 
Practically our entire stock of 75c to 
1.50 silks at less than half-price is the 
story of this wonderful clearing sale 
brieflv told. — Simpson Crawford Co., 
New % York, N. Y. 

Burnham silk remnants very much 
under price. — The ends run from one to 
ten yards in length, and every popular 
weave in black and fancy silks is repre- 
sented. Too many different kinds to 
quote prices. — Journey <$; Burnham, 
Brooklyn, N. Y. 

All remnants from a half yard to 
twelve yards are measured and placed 
on special tables and counters. Each 
piece is marked in plain figures, so that 
you can practically "wait on" yourself. 
Retail prices and costs to us are not even 
considered. A price is put on each one 
that will sell it, and sell it quickly. — 
Adams Dry Goods Co., New York. 

We've no use for thousands of rem- 
nants — Have you? What a joy for the 
women folks here this week ! A chance 
at the accumulated remnants of three 
months past, and three busy months, too. 
And you know how deeply we slash 
prices on such occasions. Take, for ex- 
ample, the reduction on black dress 
goods, where you get a third off ! Every- 
thing else is cut down in about the same 
proportion — here and there we must face 
an even greater loss. But these are 
" Remnant Days," so we don't mind. We 
want to get rid of the odd lots and you 
want to own them — a happy state of 



affairs that will call crowds H. A. Mel- 
drumward. — H. A. Meldrum Co., Buffalo. 

We have gathered together all the silk 
remnants from our wholesale department, 
comprising salesmen's samples, the many 
small pieces that have accumulated and 
various other oddments, and shall place 
them on sale to-morrow in our retail de- 
partment at a fraction of wholesale 
prices. — Strawbridge $ Clothier, Phila- 
delphia, Pa. 

First there's a round-up of thousands 
of Remnants of Embroidery, each piece 
ticketed with the number of yards it con- 
tains and its new price. — Wanamaker, 
New York, N. Y. 

About every sort of summer white 
goods that our stock contains is repre- 
sented in this half-price sale of remnants, 
from plain India Linen to fine Embroid- 
ered Swiss Muslin. — Wanamaker, New 
York, N. Y. 

Inventory urges clearance, and clear- 
ance makes remnants. We've " rum- 
maged " through the entire stock for all 
the broken lots; all tossed and tumbled 
and soiled lots of the present season's 
stock. Past experience tells you how 
extravagantly deep we cut the prices on 
these goods manufactured for us by 
the best Paris house, besides many 
distinct novelties, especially designed for 
us, will be shown. The goods are all 
new, fresh, soft and predominating. — The 
Crescent, Spokane, Wash. 

Every woman knows what a conven- 
ient way of saving money our remnant 
sale is. A great many men also have 
found it out. Those on the hunt for 
bargains will find much to interest them 
to-morrow. There's a splendid collec- 
tion of remnants — short ends, small and 
odd lots, broken sizes and assortments, 
etc., and they are marked to sell quickly, 
— Woodward $ Lothrop. Washington. 

Remnants bargains. — We have pre- 
pared a special table of remnants, where 
you will find remnants of all kinds of 
goods at about half of their former 
value. Waist and skirt lengths. — Israel's, 
San Bernardino, Cal. 

Ransacked for remnants. — We've gone 
from the top to the bottom of the store — 
into every department — seeking every 
odd and end and broken lot — for a grand 
clearing up of the remnants of the pres- 
ent season's stock. This is the crucial 
sale. The prices are made by impulse 
without consideration of value. We don't 
promise size or assortment. But we do 
promise quality and the biggest kind of 
a bargain in everything that's offered. — 
Saks $• Co., Washington, D. C. 



REMNANTS 



OF SELLING PHRASES 



955 



RESTAURANTS 



" I see Smith takes five minutes for lunch." 
" Oh, yes! Smith has been out of active business for 
some little time, now." — PucJc. 



The oyster season. — Those who like 
oysters like also the way we cook them. 
Oysters require different treatment than 
any other food, and we give them just 
the attention that assures best taste. Our 
patrons like our service and our cooking. 
We believe you will like them, too. — 
Gem Restaurant, Great Falls, Mont. 

A sunny smile cannot come when the 
stomach is out of order, but the stomach 
is never out of order when the meals are 
taken at our peerless restaurant, for the 
food is so perfectly cooked, and of such 
anti-dyspetic kind that is restores and 
promotes health. — The McBae Cafe Co., 
Colorado Springs, Colo. 

Permanent guests will find the Mam- 
moth Hotel their ideal residence, restful 
and enjoyable. The cuisine is excellent, 
for the table is bountifully supplied with 
all the delicacies of the season. All 
the guest chambers, whether single or en 
suite, are of outside location, well lighted 
and well ventilated with improved sani- 
tary plumbing, steam heat, electric lights, 
running water, hot and cold, and open 
grates for those cheerful little fires that 
so enliven a room and lend a home-like 
atmosphere. All the furnishings are 
new, and attentive service that pleases 
is within easy call. — The Manhattan 
Hotel, San Francisco, Cal. 

A tempting breakfast can be served 
your guests without much trouble — if 
your meats are ordered from Brauer's, 
and your chef knows his business ! Our 
meats are toothsome, delicious, tender 
and juicy! We sell especially to the 
hotels, clubs, cafes, restaurants, summer 
resort hotels, and ship to families in the 
country. — H. C. Brauer, Richmond, Va. 

Well fed men are invariably of a happy 
disposition. Those who patronize us are 
well nourished. — Coleman's, Newark. 

Folks all gone away? Come in and 
take breakfast, dinner, supper with us. 
We'll give you as delicious a meal as 
you want — serve it appetizingly — with no 
vexatious delay. — Fox 8[ Adams, Bangor. 

What to eat, when to eat, and where 
to eat are very important questions. The 
last is easily answered by all who have 

RESTAU 



tried White's Restaurant and Cafe, and 
if you eat there your appetite will tell 
you when to do it. Then there are so 
many good things subject to your order 
that you can easily tell what to eat 
among so many teasers of the appetite. 
— Spokane, Wash., Restaurant. 

Perfect service is only one of the many 
comforts upon which you can depend at 
Statler's. The best food, best of cooking 
and exceedingly reasonable prices are 
other advantages. Statler's is a first- 
class restaurant at the price of others 
not so good. — Statler's, Buffalo, N. Y. 

Your wants supplied. If you enjoy 
good eating, or if you merely eat to in- 
sure health and strength, you'll get what 
you want here. Our menus are attract- 
ive. Our service is excellent. You get 
a good meal at a slight price and have 
the satisfaction of knowing what you eat 
is right. — The Viking Restaurant, Lo- 
gansport, Ind. 

Luncheons. If hunger begins to as- 
sert itself while you're down town, visit 
our cafe. Here you may have anything, 
from a dish of ice cream or the daintiest 
of dainty little luncheons, to the good, 
big, substantial meals.. Every article 
of food is served in the most appetizing- 
manner possible. In this clean, bright, 
cheerful room you may sit and eat the 
good things set before you, with a zest 
born of the tempting dishes, and with a 
satisfaction found only in our cafe. 
Fourth floor. — The Jones Dry Goods Co., 
Kansas City, Mo. 

Just like home. To lunch in our place 
is to lunch in peace and comfort — "just 
like home." Electric fans to keep you 
cool. We cater to the tastes of all. We 
have dainty little dishes, choice chops 
and steaks, cutlets, salads, etc., for those 
who want just a pick — and substantial 
but equally toothsome roast and broiled 
meats, entrees, fish, vegetables, for the 
hearty eaters. All of high quality, well 
cooked, and served in the best manner. 
Our buttermilk is simply delicious ! Our 
frozen watermelon is sweet and juicy! 
Friday's special: Clam Chowder. — 
Ward's, Norfolk, Va. 
RANTS 



956 



ADVERTISERS CYCLOPEDIA 



Seasonable delicacies are found upon 
our bill of fare all the year around. And 
they are cooked to a turn and served 
daintily. — White's Spokane, Wash. 

The up-in-the-sunshine restaurant on 
our 4th floor — perfect cuisine, varied 
menu and modest cost for a dainty meal, 
full and plenty. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

Shoppers' lunches are a specialty with 
us — and greatly appreciated by the shop- 
ping public. You know yourself how a 
cup of hot coffee and a light lunch re- 
freshes and satisfies you on these wintry 
days. We are always ready to serve 
these "shopper lunches " any time of day 
— have a first-class, fully-equipped res- 
taurant. Best of food; quick, clean serv- 
ice; no high prices. — Fox $ Adams, Ban- 
gor, Me. 

Good service is one of our strong 
standbys in making a bid for popular 
favor for our restaurant. It goes with- 
out saying that the soups, meats, vege- 
tables, ice creams, ices and other desserts 
must be the acme of perfection in their 
line, but we also use our best endeavors to 
treat you with courtesy, to serve you with 
deftness and dispatch. Our bill of fare 
will show our prices to be very, very 
reasonable. Wanted a few boarders at 
a reasonable rate. — Elite Restaurant, 
Waco, Tex. 

Begin now and enjoy yourself by tak- 
ing your noon lunch at Watson's. Our 
chef thoroughly understands the art of 
preparing a dainty lunch. It's only 40 
cents and you can have your table re- 
served from day to day. Smoking and 
coffee rooms in connection. — Watson's, 
Winnipeg, Can. 

Come in the cool of the morning. 
Lunch here if you wish, returning home 
refreshed and unfatigued. — Hearn's, 
New York City. 

If you ever eat one meal here you will 
come back for the second one. If you 
are going to a picnic come here and let 
us prepare your lunch. Come any time, 
we are always glad to see you. — Cary's 
Restaurant, Kenton, Ohio. 

The most enjoyable meal and most sat- 
isfactory, too, is served here. Ever try 
one? Those who haven't, miss much that 
is good. Home cooking is excellent, be- 
cause we have experienced cooks trained 
in producing palate tickling dishes. 
Prices are popular. — White's Restaurant 
and Cafe, Spokane, Wash. 

This great oyster parlor is a thermom- 
eter to the society and business talent of 
the city. There are seats for a thousand, 
and rooms and every convenience; elec- 

RESTAU 



trie fans, light as day, quick, gentlemanly 
service, and the best things to eat from 
the ocean, land and air, cooked and 
served without a fault. This is the 
proper place for ladies after the theater. 
They accept with gladness an invitation 
to dine at Levy's, Los Angeles, Cal. 

All cooks look alike to a hungry man. 
But it's a different matter when the man 
isn't hungry and has to rely on the cook 
for his appetite. Our cooks bear no re- 
semblance whatever to each other. — 
Levy's, Los Angeles, Cal. 



There's a homelike feeling about our 
dining-room. The excellence of the food, 
cooking and service satisfies the most 
particular. Patrons are treated court- 
eously and supplied with liberal quan- 
tities of choice and seasonable food. 
Popular prices. — White's Restaurant, 
Spokane, Wash. 

Our big restaurant. — It is not only the 
shopper who finds our restaurant on the 
fifth floor so handy and convenient, but 
the business men of the neighborhood 
have quickly recognized its many ad- 
vantages, its tempting cooking, its varied 
menu, its prompt service and moderate 
prices. — Hoyt, Kent <f- Sefton Co., Cleve- 
land, O. 

To lunch in our tea room is to lunch in 
peace and comfort, and with thorough 
enjoyment. Being on the fifth floor and 
thoroughly ventilated, it is naturally 
cooler than places of refreshment on a 
level with the street. And then, electric 
fans keep a cooling breeze constantly cir- 
culating. — Stewart $ Co., Baltimore, Md. 

When you are hungry and want some- 
thing real good to eat, just come here — 
we have most everything you can think 
of on our lunch counter, day and night. 
Big electric fans to keep you cool. Our 
regular meals, also, are quite a treat. — 
Cary's, Kenton, O. 

We cater to the tastes of all. Have 
dainty little dishes, choice chops and 
steaks, cutlets, salads, etc., for those who 
want just a pick, and substantial but 
equally toothsome roast and boiled meats, 
entrees, fish, vegetbles, etc., for the 
hearty eaters. All are of high quality, 
well cooked and served in the best pos- 
sible manner. — White's Restaurant and 
Cafe, Spokane, Wash. 

What refreshment if the food is of 
fine quality, the cooking excellent and the 
service perfect. — White's Restaurant and 
Cafe, Spokane, Wash. 

A fastidious place for fastidious peo- 
ple. Take your friends to Levy's for the 
little theatre supper. — Levy's, Los An- 
geles, Cal. 
RANTS 



OF SELLING PHRASES 



957 



Lunch at the " Busy Bee " Restaurant 
any time you feel hungry. They serve 
everything that's good to eat. Their 
regular meals will make you wonder why 
you hadn't been there before. — "Busy 
Bee," Kenton, Ohio. 

The Japanese tea room where lunch- 
eons are prepared in the best of Amer- 
ican style and served in surroundings 
distinctively, daintily Japanese. The 
room is like a garden in Japan. Is not 
the prospect alluring? To anyone with 
a soul above the commonplace it most 
certainly is. Then there's the harp re- 
cital every day — to add to the pleasure 
of lunching. Private luncheons arranged 
for if you like. Prices moderate. — The 
Anderson Co., Buffalo, N. Y. 

It is a quaint and cosey place, and the 
food is excellent. — The Flemish Restau- 
rant, New York, N. Y. 

Have you ever breakfasted at the Cri- 
terion? Fruit — egg (cooked on the table 
so you can time it yourself) — bacon — roll 
— all delicate. — Criterion, New York. 

Hard shell crabs that are not the first 
of this season — they're the first really 
meaty ones we've had so far. Enjoy 
picking a portion this evening in our cool 
dining rooms. A pair to the order. — 
Hildebrecht, Trenton, N. Y. 

For tired shoppers, luncheon, luxury 
and little prices at the Woman's Noon- 
day Club, a place quite different from 
any other in New York, with trifling cost 
as its most astonishing feature. — The 
Woman's Noonday Club, New York. 

Restaurant is up near the clouds — on 
the eighth floor. Like the rest of the 
store — it is cool and inviting. — Simpson 
Crawford Co., New York, N. Y. 

Yes, you really and thoroughly enjoy a 
meal at my house. Everything prepared 
is the very best, and the service is ex- 
cellent. — It must necessarily follow that 
you relish every bite. With your wife or 
family join the many at the noonday 
meal in my private dining room upstairs. 
You'll like it, I'm sure. — Moran, Troy. 

Lunch at Bullock's is enjoyable. Im- 
agine a restaurant seven stories up in 
the pure, fresh air, with a superb view 
of Los Angeles stretching away in the 
distance. Imagine an appetizing menu 
with just the things you like best, pre- 
pared and served perfectly — and come 
to lunch at Bullock's to-day. Music from 
11:30 to 1:30. — Bullock's, Los Angeles. 

The small prices at Hildebrecht's are 
the subject of considerable favorable 
comment. As a matter of fact, there is 
no restaurant that we know of anywhere, 
which gives our class of service and 

RESTAU 



charges so moderately for it. And yet 
we want to emphasize quality rather than 
low prices. We invite your confidence 
and a trial order, at least. Test our 
good cookery and dainty service. The 
rest we shall be glad to leave to you.— 
Hildebrecht Catering Co., Trenton, N. J. 

No matter how much of a hurry you 
may be in, what you want is served so 
quickly at The Essex that you will be 
perfectly satisfied. And no matter how 
particular you may be, Essex things are 
so delicious and appetizing that you will 
be perfectly satisfied in that respect, too. 
— H. J. P. Hampton, Albany, N. Y. 

The daintiness of the Hildebrecht serv- 
ice is one of the very superior features 
of our new dining room. It appeals to 
men as much as to women. It enhances 
one's enjoyment when dining, and it is 
positively not put into the bill. One 
secures a light lunch or a hearty meal 
for as little cost as is asked in cheap 
restaurants. Variety is superb, the cook- 
ery of the finest, and nappery spotlessly 
white at all times. We seek the patron- 
age of those who prefer these features. 
Two " own baking " specials this week. 
Very superior products, made by ex- 
perts from the finest ingredients secura- 
ble. 40c. old-fashioned pound cake, 35c. 
fresh rhubarb pie, 25c. Two of our very 
popular sellers. — Hildebrecht Catering 
Co., Trenton, N. J. 

For June weddings we have unequaled 
facilities for taking entire charge of pre- 
paring and serving wedding feasts. 
Linen, china, silverware and repasts of 
which you may properly be proud, all 
furnished at moderate cost. Engage our 
services as far ahead as possible. — Chit- 
berg's, Pueblo, Col. 

The small prices at Hildebrecht's are 
the subject of considerable favorable 
comment. As a matter of fact, there is 
no restaurant that we know of, any- 
where, which gives our class of service 
and charges so moderately for it. And 
yet we want to emphasize quality rather 
than low prices. We invite your con- 
fidence and a trial order, at least. Test 
our good cookery and dainty service. The 
rest we shall be glad to leave to you. — 
Hildebrecht Catering Co., Trenton, N. J. 

The best Thankgiving menu will be 
served by Al. Campbell, of course. We 
serve the best every day and we'll surely 
eclipse all others on this great national 
feast day. The best domestic and im- 
ported wines, liquors, cigars and beers 
are to be had at our bar, or served with 
your meal.— The Al. E. Campbell Cater- 
ing Co. f Birmingham, Alabama. 
RANTS 



958 



ADVERTISERS CYCLOPEDIA 



RIBBONS 



Hot weather ribbons. — Fine variety. 
Fine ribbons. Less than usual to pay. 
Perhaps it is because people have learn- 
ed to know that the biggest assortment 
of the ribbons they want is here and at 
the smallest price that brings so much of 
Brooklyn's ribbon business to this store. 
— Abraham §• Straus, Brooklyn, N. Y. 

Preferred ribbons. — It's a ribbon sea- 
son, sure enough, but there are some 
kinds you want and some you don't. 
You'll be safest coming here — but if you 
choose to go somewhere else, you'd bet- 
ter take this list as a guide — it will keep 
you right as to styles, though you will 
not get equal ribbons at these prices. — 
Hochs child, Kohn $ Co., Baltimore, Md. 

The new ribbons. — Miles of glistening 
ribbons for every use. Ribbons full of 
brilliance and beauty. All the hand- 
somest of 1902 weaves and colorings are 
on sale in profusion. Not only the fresh- 
ness, color and weave recommend our 
ribbons, but the prices play an important 
part. They're so wonderfully reasonable 
that every woman will do her best to 
think up every possible ribbon need. — 
Austin Bros., Westfield, Mass. 

Fresh ribbons. — Just as the water in 
the brook runs on with never a hint of 
stagnation, does this ribbon business go 
on, the swift selling carrying off the 
stocks at such a rate that there is never 
anything old or undesirable in the whole 
section. — Hochschild, Kohn <§• Co., Balti- 
more, Md. 

Summer ribbons. — Ribbons and ribbons 
and ribbons, the scissors are kept busy 
all the time. But the price-shears here 
have done some of the most notable cut- 
ting we know of. To-morrow, for in- 
stance, here are some of the most wanted 
colors that at present are demanding full 
prices everywhere. — Abraham fy Straus, 
Brooklyn, N. Y. 

To-morrow will be ribbon day. — The 
ribbon store will be a veritable rainbow 
show Saturday. Thousands of yards of 
the daintiest hued ribbon you ever saw 
will flutter away to adorn many a trim 
Sunday frock. This is your chance to 
freshen up that thin dress of yours and 
save a bit besides. — Dunn, Taft $ Co., 
Columbus, O. 

The ribbon flurry. We told you the 
story when we first offered them: How 
Paris got the idea that moire would be 



prettier than anything else; sent the 
word along to us. We went to the mills 
with the samples from Paris and had 
these ribbons (moires and satins) woven 
just like the samples, and because we did 
it when they were dull, we got them for 
ever so much less — a third less than 
usual. The ribbons are soft, lovely, sat- 
iny and rich, as good ribbon as you can 
buy anywhere for a third more even 
now. — Wanamaker's, New York. 

Beautiful ribbons under price. — It isn't 
necessary to say much about them. 

Ribbons that give a " telling touch " 
to the summer outfit. — Bimble Bros., Mil- 
waukee, Wis. 

Twists in ribbons. — Choose your ribbon. 
Unlimited choice in our great ribbon 
store. A twist of the wrist and a few 
twirls of the fingers, and your ribbon ap- 
pears in a sash, a corsage rosette or a 
hair rosette, as you may wish. No charge 
for the tying. 

All these ribbon things are beautiful; 
some amusing. Two perky little ribbons 
on a hair rosette look like rabbit's ears; 
another bit of satin ribbon makes a per- 
fect wonder of a rose; alleged sweet peas, 
crushed roses, knots and bows are pro- 
duced at command. This is just an in- 
cident of our ribbon business. — Wana- 
maker's, New York. 

Midsummer sale of ribbons. — This sale 
of ribbons affords our customers an op- 
portunity for supplying their wants in 
summer ribbons at about half the usual 
price. The assortment is large and the 
qualities, styles and colorings the best we 
have offered this season. — Marshall Field 
$ Co., Chicago, III. 

All Philadelphia knows by this time 
how quickly this store made use of the 
hints that came over from Paris before 
the birds had returned from the South. 
How we found the soft, brilliant rib- 
bons were going to be needed by every 
woman who wore summer gowns. How 
we had thousands of yards made to our 
order and got them to sell for a third 
less than usual. — Wanamaker's, Phila- 
delphia, Pa. 

Ribbons in all their glory, but we don't 
forget quality; in fact our "motto" in 
ribbons is to give best qualities at the 
same price that other stores give less 
worthy. — Chamberlain-Johnson-DuBose 
Co., Atlanta, Ga. 



RIBBONS 



OF SELLING PHRASES 



959 



A sale of ribbons remarkable for its 
diversity of values and low prices. — The 
Howe fy Stetson Co., New Haven, Conn. 

Ribbons — the kind that the Perlmutter 
shop dispenses can only be had here. 
Every speck pure silk, honest widths and 
qualities — and every desirable kind that's 
good. — Perlmutters', Jersey City, N. J. 

One can never have too many ribbons 
— in fact to lay in a goodly stock of 
these would be in the nature of an in- 
vestment, for the prices are quite as low 
as strictly reliable ribbons ever reached. 
And the following prices tell only a por- 
tion of the story. — L. S. Plant <§■ Co., 
Newark, N. J. 

We're in Ribbon trouble and to get 
out of it have reduced the prices for our 
clearing sale as follows: — B. Nugent <J- 
Bros. Dry Goods Co., St. Louis, Mo. 

You can't talk of reductions in our 
ribbon stock such as we are making in 
terms of yards. We're clearing most of 
a mile of the prettiest kind of ribbon 
Monday — not at the rate of a mile a 
minute exactly, but still at these prices 
speedily enough to warrant early coming. 
— The Robert Simpson Co., Toronto, Ont. 

A Bargain Whirl in Ribbons. — Metro- 
politan Dry Goods Co., Saginaw, Mich. 

The most important ribbon event of 
the season. Do not miss it. — The Howe 
$ Stetson Co., New Haven, Conn. 

There's an extravagant variety of 
shades. It's a color show from which the 
buyer can reap the most practical bene- 
fits. — The Scott Dry Goods Company, 
Cleveland, C. 

Those lovely summer ribbons. Helter- 
skelter, yard after yard — how they went 
tumbling out of the store yesterday! 

Only some unusual conditions among 
ribbon-makers could send us the fresh- 
est and best ribbons to sell for so little 
right at the beginning of summer. — ■ 
Wanamaker's, Philadelphia, Pa. 

The ribbon sale continues. And such a 
sale. A woman comes in — then hurries 
home with an armful of ribbons — and 
tells her neighbor. Down comes her 
neighbor — and so the story of the sale 
spreads. The sales of the third day were 
heavier than those of the first day. The 
white ribbons are selling like hot cakes. 
Think of a sale of fine white ribbons 
when the demand for white ribbons is 
at its height. — The Howe <§• Stetson Co., 
New Haven, Conn. 

Ribbon making is an art when such 
products result. The flowers, rich or 
delicate, are so marvelously reproduced 
that they look as if you could pluck 
them. From violets to magnolias. And 



the colorings and arrangements are su- 
perb. — Wanamaker, New York, N. Y. 

The new ribbons for spring are here. 
" Prettier and daintier than ever before," 
you'll say, when you see them. — H. A. 
Meldrum Co., Bufalo, N. Y. 

Satin liberty ribbons at special prices. 
An early shipment of Easter ribbons out 
to-day at attractive low prices. — Dils 
Bros. 8[ Co., Parkersburg, W. Va. 

The summer dress simply must be em- 
bellished with velvet ribbon, and the very 
best velvet ribbons to use are Giron 
Freres' G. Fl. — Journeay $ Burnham, 
Brooklyn, N. Y. 

Our ribbon section is justly the mecca 
for all ribbon buyers who are at all crit- 
ical, for the reputation of our ribbon 
section assures the purchaser absolute 
satisfaction. — Carson, Pirie, Scott $ Co., 
Chicago, III. 

Never such high-grade ribbons for so 
little as will be found in our third annual 
sale of ribbons. Ribbons are in greater 
requisition this season than ever — you 
see them everywhere — on everything — and 
such surpassingly pretty ribbons have 
never been produced. To meet this de- 
mand in the fullest sense, at a time you'll 
appreciate it most, we have bought liber- 
ally, and very closely, from the world's 
greatest ribbon centres, ribbons of every 
style, every width, every shade, for every 
purpose — and will place them on sale at 
a clean saving of half and near it. — 
Jordan Marsh Co. } Boston, Mass. 

Half prices — to-morrow and Saturday 
— but we rather think choice will be lim- 
ited Saturday — for half prices will give 
ribbons swift wings. — Joseph Home Co., 
Pittsburg, Pa. 

Dolly Varden Ribbons 45c yard. Some 
of the prettiest ribbons you most ever 
saw, just received. The new Dolly Var- 
den satin ribbons, all colorings. — Dils 
Bros. <§- Co., Parkersburg, W. Va. 

Ribbons, liberty satin. The ribbon 
in demand to-day. On the end of the 
regular counter, just as you enter Tem- 
ple Place. Special space devoted to this 
lot. — Shepard, Norwell Co., Boston. 

Great ribbon sale to-morrow. Five- 
inch wide pure taffeta silk ribbon, very 
soft of finish. No need to hint to women 
the many uses to which this wide ribbon 
can be applied. You could give us point- 
ers.— Joseph Home Co., Pittsburg, Pa. 

Our new spring goods are of such 
handsome designs, that we feel confident 
of your being pleased if you make your 
spring purchase of us.— The Ribbon 
Store, Cohoes. N. Y. 



RIBBONS 



960 



ADVERTISERS CYCLOPEDIA 



Ribbons? Right this way! Bangor 
ladies appreciate our ribbon department. 
The business here has gone ahead stead- 
ily and splendidly. We have all the 
wanted widths and shades of ribbon — but 
only in best grades, for we do not carry 
any other kind. — C. W. Coffin, Bangor. 

Never since fashionable woman first 
created the never-ceasing demand for 
new and effective accessories to enhance 
her charms has ribbon played such a 
prominent role as now. — Kaufman's, 
Pittsburg, Pa. 

We sell ribbons and ribbons, " miles of 
them." Well dressed women need many 
ribbons, and will find here a great va- 
riety. The name of The Ribbon Store is 
ours by right because of the quality, 
beauty and cheapness of our ribbons; 
our aim being to have one-time customers 
become all-the-time customers. Just now 
you will find use for satin taffetas, many 
shades and widths. — Morgan T. Lewis, 
Cohoes, N. Y. 

Ribbons flying out. The new prices 
are their wings. Something like 3,600 
yards at half and less than half of origi- 
nal prices — odds and ends of our regular 
stock and the manufacturers' rummage. 
—John Wanamaker, Philadelphia, Pa. 

This has been by far the greatest half 
yearly clean-up we have ever held and 
there Is not a house in city, town or ham- 
let of Los Angeles county that is not 
benefited by being the purchasers of 
some one or more of the lots of mer- 
chandise sold at prices practically one- 
half — in many cases less than the cost 
of production. It is now the last day of 
the great event. Naturally there are a 
number of other lines and odd lots — 
many of them that are not described in 
this ad, but even greater money saving 
opportunities than any previous efforts, 
for we must positively close out all such 
merchandise by Friday night. If neces- 
sary, lay aside your household duties, 
come down early Friday, shop all day 
if necessary, for you will find so many 
articles for immediate use as well as 
those which you can use for months to 
come at prices that will be long remem- 
bered. — Hamburgers, Los Angeles, Cal. 

Magnificent and complete showing of 
all the pretty, new French and American 
ribbons, priced on a saving basis. — Boggs 
$ Buhl, Pittsburg, Pa. 

Ribbons for less than the cost to pro- 
duce. If good fortune had not gone 
hand in hand with our New York buyer 
the other day we would not be in pos- 
session of 200 bolts of soft, clinging lib- 
erty satin ribbon, and you would not 



have the opportunity of getting it at 
such a radical saving. All colors, shades 
and tints are here for your choosing — at 
least one-fourth less than you can get 
them elsewhere. — Ed. Kiam, Houston. 

We have strong reasons for believing 
that the pinnacle position in the retail 
ribbon world is occupied by the Eaton 
store. That statement should convince all 
of the advisability of selecting ribbons 
from our stock. We don't carry this col- 
ossal stock for the glory of it, our gi- 
gantic business and the ever-increasing 
demand insist upon it. Import orders 
have increased by thousands and thous- 
ands of dollars, and while foreign buyers 
have experienced great difficulty this 
year in procuring supplies under the ad- 
vancing prices, our buyer, who returned 
from Switzerland last week, wears the 
smile of success. — The T. Eaton Co. 

Ribbons that permit of the richest ef- 
fects in the embellishment of the new 
costumes, dresses and hats — not the kind 
you will see wherever you go, but those 
exclusive new 1905 weaves embracing all 
the shades from the most delicate to the 
brilliant hues — sombre black and immac- 
ulate white — a variety that simply can- 
not be equaled. We can't tell you about 
all of them, but here are two that are 
going to be so charmingly correct in the 
evolution of the season that we're going 
to present them to-day. You will not 
only find many exclusive creations among 
our ribbons, but you will find them 
temptingly priced and of a quality that 
will wear perfectly — colors that blend or 
match with perfect harmony, lend dignity 
to and enhance the beauty of the cos- 
tume. — Simpson Crawford Co., New 
York, N. Y. 

The new ribbons have just made their 
appearance and they are certain to please 
you. The choicest productions of the 
season are Dresden effects, etc. As fash- 
ion's demands call especially for the 
Persian and Oriental designs for the 
hair, hat and dress decorations we have 
an unusually large display to offer. — 
Simpson Crawford Co., New York. 

A sale of white ribbons for anniversary 
day. — For commencement, too — makers 
are already put to it to get a large 
enough supply of good white ribbons for 
the demand. We are lucky to have a 
stock of the most wanted sorts — and 
Friday buyers will find them here for 
much under the customary prices. — Fred- 
erick Loeser <$; Co., Brooklyn, N. Y. 

Ribbons — Very Low Prices. — Qualities 
and kinds very desirable for sashes, 
millinery, bows and neckwear. — Chas. A„ 
Stevens fy Bros., Chicago, III. 



RIBBONS 



OF SELLING PHRASES 



961 



Colored velvet ribbons half. Two lots, 
and there is no black in either. Kindly 
remember that. As to colors, about any- 
thing you like. — Joseph Home Co., Pitts- 
burg, Pa. 

The new shoe-tie ribbons.^Have you 
noticed how many of the new spring ox- 
fords are fastened with broad ribbons? 
oblivion seems to have swallowed the 
old-time shoe lace. The shoe-tie ribbons 
come in russet, in brown, in gray and 
white and black. They are all widths. 
They are different from other ribbons in 
that they are thicker, softer and stronger, 
yet do not crush easily. — Joseph Home, 
Pittsburg, Pa. 

Thirty-four miles of good, solid, beau- 
tiful, lustrous, all-silk, heavy, taffeta rib- 
bon. In exquisite colorings and black. 
Every yard of it is washable. Hear how 
we made this magnificent capture: The 
manufacturer of these ribbons had had 
his agent call upon us time after time. 
He wanted our business, knowing the 
enormous amount of ribbons we sell. He 
wanted our business badly — but he could 
never make a price our ribbon buyer 
would pay. We had thousands of yards 
of ribbons in stock — we were independ- 
ent. One day not long ago the sales- 
man came again, making us the lowest 
price he had ever offered. We turned it 
down, telling him we were going to wire 
the manufacturer ourselves — going to 
make him the offer we had made the 
salesman. The concern telegraphed next 
day accepting the offer. The ribbons 
came this week. Now these 60,000 yards 
of exquisite all-silk washable taffeta rib- 
bons will be on sale at 8:30 to-morrow 
morning at prices you haven't seen be- 
fore. — Jones Dry Goods Co., Kansas City. 

Great is the vogue of wide ribbon ef- 
fects. For neckwear, for girdles, for 
sashes, or a myriad of other uses they 
are in the greatest favor with fashionable 
folk. We have prepared a special sale 
of ribbons for Friday, Saturday and 
Monday, that far excels any of our prev- 
ious offerings in beauty, variety, style 
and value. There are crisp, lustrous 
taffetas, five or more inches wide, in 
cloth and millinery shades, very suit- 
able for girdles; high finished electric 
taffetas, with a shimmer and finish im- 
possible to describe; embroidered and 
warp printed novelties and a host of 
fancies, Dresdens, stripes and figured ef- 
fects applicable to many varied uses. 
The accumulation of this immense va- 
riety would prove an interesting story. 
A tale of profits sacrificed, of losses in- 
curred, of large deals consummated, of 
a thousand rejected patterns to one 



found suitable, but the net result is of 
the greatest interest, hence values up to 
$1.00 per yard, and nothing that sells 
regularly at less than 35c. per yard, Fri- 
day, Saturday and Monday, per yard, 
25c— The Crescent Store, Spokane. 

Ribbon bows and novelties.— Ribbon 
bows and ribbons are to be worn more 
than ever in the feminine world this 
season. In the hair, at the back of the 
neck, courage bows, knotted sashes and 
for a multiplicity of purposes. We have 
anticipated this demand, and our experts 
have been cudgeling their brains for the 
past two or three months for new ideas. 
How well they have succeeded you can 
best see by coming here to-morrow. — 
Abraham <$; Straus, Brooklyn, N. Y. 

Crowds buying ribbons. Every new 
Spring shade and fancy combination at 
amazingly low prices.— Siegel-Cooper Co., 
New York. 

One of the largest importers of ribbons 
in New York sent to us the other day 
and said: "One season's business is over 
and we have between 1,000 and 2,000 piles 
of the swellest plain factory ribbons left 
in our stock rooms. We import all our 
ribbons direct from the mills in France 
and the custom charges on getting them 
into this country is 50 per cent. If you'll 
pay us just what we had to pay out to 
the custom officials and take the entire 
lot you can have them at exactly what 
we had to pay the U. S. Government 
without any of the cost of manufacture." 
Did we take them? Well I guess! we 
grabbed the entire lot and we start 
Thursday morning the greatest ribbon 
sale ever started in Youngstown. 1,500 
pieces of the finest blended shades, plain 
colors, French flowered fancies at about 
half the price it cost to make and im- 
port them. — The Enwer Store, Youngs- 
town, Ohio. 

The leading ribbon makers of the 
world have joined hands with us to make 
this May sale a most noteworthy event 
in the ribbon world. And right when our 
regular stocks are at their fullest and 
best comes a special purchase and sale 
at way below ordinary prices. Beauti- 
ful summer ribbons for every purpose are 
included in this sale. — Kaufmann's, Pitts- 
burg, Pa. 

A bright new lot of silk ribbons go on 
sale Monday morning. In all the wanted 
shades and widths; prettier and brighter 
than any you've seen, and they're so 
moderately priced for this great sale. 
Nearly all of them are worth at least a 
half more, especially at this time, when 
every one is looking for ribbons. — The 
Copper City. Anaconda, Mont. 



RIBBONS 



962 



ADVERTISERS CYCLOPEDIA 



A sale of ribbons. — Most every one will 
come after ribbons at these prices. — L. S. 
Plant $ Co., Newark, N. J. 

All shades of ribbons. — Seemingly end- 
less the variety of glistening, shimmering 
ribbons to be seen at our ribbon counter. 
Every imaginable kind, suitable for every 
spring need in the trimming of under- 
wear, children's dresses, women's waists, 
millinery, neckwear, etc. and in a pro- 
fusion of beautiful colors that rival the 
production from nature's own color box. 
— T. Eaton Co., Toronto, Can. 

Miles and miles of beautiful new all 
pure silk ribbons. — Sherer's, Worcester. 

New ribbons under price. What a 
pretty collection these new spring ribbons 
make. In all the fine lustrous colorings 
and patterns. It's a wonder how they 
can be sold at such small prices. That's 
a Loeser merchandising method. — Fred- 
erick Loeser $ Co., Brooklyn, N. Y. 

"Anthracite" Black Ribbon. A sale 
at astonishing prices. This ribbon was 
introduced by us only a little over a 
month ago and yet has become very 
widely appreciated as the best black rib- 
bon for wear, luster and finest silk. The 
Anthracite is the blackest of blacks and 
without doubt the most reliable and sat- 
isfactory ribbon made to-day. — W. V, 
Snyder $ Co., Newark, N. J. 

A rainbow heap of new ribbons. — 
Wanamaker's, Philadelphia, Pa. 

We have reason to believe that we have 
the biggest, brightest and best ribbon de- 
partment in the city. We are in touch 
with every ribbon producing place from 
Paterson to Paris. We know the rib- 
bon markets up and down and cross- 
wise, but we do not know of any better 
selection or any greater money saving 
values than you'll find right here Tues- 
day. — Spokane, Wash. 

New Spring ribbons underpriced. All 
are pure silk, straight from the fac- 
tories, lustrous, shimmering, soft, un- 
crushable ; all the styles and colors mark- 
ed for Spring fashions ; at much less than 
regular prices. — B. H. Macy $ Co., New 
York. 

Black Ribbons. — Black ribbons are 
back into favor again — and with a rush. 
Look around you and see if the most 
smartly attired women — those who are 
the quickest to note fashion's changes — 
aren't now wearing large, black ribbon 
bows. — Kaufman's, Pittsburg, Pa. 

At the round counter to-morrow an 
interesting collection of silk ribbons will 
be sold at under prices. Whatever you 
buy will save at least a few cents in 
every yard — and some of the grades are 



marked to sell at half regular value. — 
Burke, FitzSimons, Hone $• Co., Bodies- 
ter, N. Y. 

You Will Like These New Ribbons. 
Like them, of course — and own some of 
them, too, for in newness and beauty they 
are well nigh irresistible. Neck and hair 
ribbons, decidedly different from the or- 
dinary; new arrivals, fairly priced. — 
Davison-Paxon-Stokes Company, Atlan- 
ta, Ga. 

Fine Black Ribbons at Very Little 
Prices. — Black ribbons have been a spe- 
cialty with this ribbon store for years — 
and when a woman wants the best black 
ribbons this is the store she comes to. All 
the wanted kinds are here — all the best 
makes and finishes. — Abraham fy Straus, 
Brooklyn, N. Y. 

Advance Showing of Spring Ribbons. 
— First showing of Spring, 1908, ribbons. 
Fancy effects seem to predominate and 
many new ideas are shown; plaids are 
extremely popular, and there's a wide 
variety of very handsome shades in the 
plain colored sorts. — Gimbel Brothers, 
Milwaukee, Wis. 

In selecting our Ribbon stock we have 
had a view particularly to the most ap- 
proved fashion and the sensible fad for 
soft ribbons for summer. The prices 
quoted here are low for the superb 
quality. Bows, rosettes, ribbon flowers, 
neck pieces, etc., made up by expert bow- 
makers free of charge. — Edward Lang 
fy Co., Memphis, Tenn. 

Fresh, bright, new ribbons. The un- 
usual is happening. A fine big lot that 
came to us, well, no matter now. The 
bright particular fact is that here they 
are — in colors, combinations and widths 
that you want — at prices that make them 
twice as welcome. Tied while you wait 
into any shape bow you may suggest — ■ 
we make no charge for such a trifle. — 
Snellenburg's, Philadelphia, Pa. 

Here is a feast for folks who are rib- 
bon hungry that is going to be long re- 
membered. It is as tempting a display 
of pretty ribbons as we have ever made, 
with the added fascination of being low- 
er priced than any similar qualities have 
ever sold at. — Fourqueran, Temple fy 
Co., Bichmond, Va. 

By its magnitude and the economy 
which it represents this sale establishes 
itself as an event in the conduct of our 
ribbon department. Involved are thou- 
sands of yards of ribbons for every con- 
ceivable purpose — millinery, dress elab- 
oration, sashes and decorating — in this 
season's newest colors. — Saks $ Co., New 
York, N. Y. 



RIBBONS 



OF SELLING PHRASES 



963 



It is only a few days since we had a 
sale of ribbons that overshadowed every 
previous sale, especially in the matter of 
values. We'd no idea at the time that an 
even better opportunity would come so 
soon. Actually, we almost hesitate to tell 
about it, for fear you will think that 
two such occasions in quick succession 
are impossible. But the facts are un- 
impeachable and you shall have the bene- 
fit of them. — Minneapolis Dry Goods Co., 
Minneapolis, Minn. 

Satin taffeta, if you want a ribbon 
soft enough to tie into neck or hair bows. 
— The Wanamaker Store, Philadelphia. 

If you're not quite ready for the gown 
or the street costume yet awhile, you'll 
surely need a dainty bit o' lace or touch 
of ribbon to brighten up the light dresses 
that feel comfortable yet, though their 
newness has departed. We've special 
prices among these little accessories that 
help buy. — Olds, Wortman 8r Ring, 
Portland, Ore. 

Ribbons of every hue. Just the right 
shades to enhance the beautiful complex- 
ion tints of blonde, brown and brunette. 
Broad, rich sash ribbons for the little 
girls, ribbons in narrower widths for the 
thousand and one uses as dress acces- 
sories demanded by their sisters, moth- 
ers and aunties. And all at such un- 
questionably low prices. — Belk Bros., 
Charlotte, N. C. 

It's our main plan to keep the correct 
ribbons at the correct time. We have 
just secured another lot of those popu- 
lar white, cream and ivory Duchesse 
satin ribbons which met with such great 
favor last Saturday. Eaton ribbons are 
the newest and best at all times. — T. 
Eaton Co., Toronto, Can. 

Ever hear of a loom end sale of rib- 
bons? Know what it means? In short, 
it means the best ribbons ever woven at 
about half the regular prices. To be 
more exact, it means that after a run 
of ribbons has been made through the 
looms, and the pieces cut up in ten- 
yard lengths (which is the contents of 
all full bolts), whatever is left over is 
called a " loom end." The lengths vary 
from 4 to 9 yards and are generally 
sold by manufacturers at correspond- 
ingly short prices. We are on the good 
side of one of the largest mills in the 
country and have secured 150 pieces, or 
about 7,000 yards, all black, which will 
appear on our counters to-morrow. It 
will disappear pretty lively at these 
prices, so be governed accordingly. — The 
Z. L. White Co., Columbus, Ohio. 

The Wanted Ribbons.— A third to 
half less than usual. There is a mag- 

RIB 



nificent assortment — and coming just in 
advance of the spring season, when most 
every woman can find use for such 
pretty ribbons, it means that you can 
buy almost double the quantity you an- 
ticipated. — Abraham $ Straus, Brooklyn. 

Ribbons Galore.— And we might add 
ribbons beautiful! Miss Yeackel has 
added to her own fame and to ours by 
her splendid maintenance of the suprem- 
acy of our ribbon department. We'll 
tell you more about it another time. Just 
now we simply bring to your mind the 
unusual opportunities for dainty women 
and tasteful shoppers to acquire treas- 
ures of ribbons for almost next to noth- 
ing.—/. N. Adams £ Co., Bufalo. 

Newest, Brightest Summer Ribbons.— 
Our great good fortune in securing more 
than 50,000 yards at fractional cost, dur- 
ing our recent eastern trip, places this 
store in position to command the ribbon 
business of the town. It is truly a mag- 
nificent collection from the best looms of 
the country. — P. A. Bergner $ Co., 
Peoria, III. 

Ribbons in almost every weave, pat- 
tern and color, comprehending a par- 
ticularly strong line, in white, cream, 
light blue and pink. — Carson, Pirie, Scott 
$' Co., Chicago, III. 

Exquisite Paris ribbons of the choi- 
cest description— Dresden centers— with 
satin embroidered edges; also colored 
stripes and dots — plain or in combina- 
tion with white — also Ombre effects- 
just the ribbons to set off dainty sum- 
mer dresses, with belts, sashes, bodices; 
also make lovely hat bows. Not a great 
lot, so don't put off buying if you have 
a possible need. — Hearn, New York. 

A Ribbon Riot Here Monday— Sorry 
we can't mention more of the great rib- 
bon values in store for you Mpnday, but 
these two should make you anxious, at 
least. That's enough.— The Bon Marche, 
Seattle, Wash. 

Ready to-morrow for those who have 
their minds on Christmas — ready too, 
with the special prices that we worked 
months ago to have at this season. — Fred 
Loeser § Co., Brooklyn, N. Y. 

Then Here's a Welcome Word of Rib- 
bons. — Little pricing and high quality 
make a tandem so tempting that few 
women who have the need will resist. — 
Abraham § Straus, Brooklyn, N. Y. 

Thousands of yards of desirable sum- 
mer ribbons will be on sale here to- 
morrow at fascinatingly little prices. 
These few items to get you interested in 
coming. — Jones Dry Goods Co., Kansas 
City, Kansas. 
BONS 



964 



ADVERTISERS CYCLOPEDIA 



Ribbons, Ribbons. — Some offerings of 
interest. If you have need of ribbons 
for any purpose whatsoever, such as for 
use in fancy work, dress trimmings, 
children's hair ribbons, neckwear, belts, 
etc., you will have opportunity to make 
selection from the following lots at a 
decided money saving. — Brown, Thomson 
S[ Co., Hartford, Conn. 

Women will certainly grow enthusiastic 
over the display in one of our Broadway 
windows of nearly every sort of ribbon 
that's wanted this year, for 18c a yard. 
There are dainty Dresdens on white 
grounds, with small or large figures and 
colored borders; plain ribbons in practi- 
cally every shade but white; Roman 
stripes of rainbow hue, and others that 
you can put to immediate use for milli- 
nery, girdles, trimmings of various suits, 
and fancy work; 4 and 5 inches wide; 
they're good values, as every woman 
knows. — /. W. Robinson Co., Los An- 
geles, Cal. 

Our ribbon sale is a marvelous success. 
Extremely low prices in new lines. The 
great assortment purchased for this sale 
contains the handsomest patterns and the 
widest range of beautiful new shades and 
colors that have ever been offered at such 
little prices. All lines are complete, en- 
tirely free from odd lots, remnants or un- 
desirable qualities, all silk ribbons, at less 
than manufacturers' cost. — Boston Store, 
Milwaukee, Wis. 

Several strong reasons for not delay- 
ing your purchase of these. We have a 
stock, which in beauty and breadth, and 
low price can hardly be duplicated again 
this season, in face of the unprecedented 
scarcity of supply. Many exclusive pat- 
terns are included which you would pre- 
fer and which you can't get later. Bet- 
ter choose while the advantage invites 
selection. Dresden ribbons for sash and 
hair bows. — Lippincott Q Co., Wilming- 
ton, Del. 

Wanted ribbons; all reduced. A char- 
acteristic Of the anniversary sale that 
you have probably noticed is this: The 
merchandise involved in it is the wanted 
and desirable kinds. Derelict stuff, an- 
tiques and curios of the past, riff-raff, 
trash, have not been offered, nor ever 
will be, at Levy's. Since this is true of 
all the sales, it is particularly and em- 
phatically true of the ribbon sale start- 
ing to-day. A glance at the price bul- 
letin below reveals the fact that these 
are the ribbons you want. Fashionable, 
first in demand, sorts you would buy at 
regular prices if they were not offered 
to-day at anniversary and reduced prices. 
The bargains were harder to get and to 

RIBB 



make than you might think. The same 
difficulty, rising prices, that we have en- 
countered so often of late, was met again 
and surmounted. We are proud of them. 
They are genuine mercantile achieve- 
ments. Savings throughout — real sav- 
ings. — Levy Bros. Dry Goods Co., Hous- 
ton, Texas. 

Wide taffeta ribbons. Two patterns 
for Friday and Saturday, the last days 
of the July sale; there's an unusually 
attractive offer in wide taffeta ribbons, 
suitable for hair ribbons, sashes, girdles, 
millinery and a score of other uses. The 
other style is a superior taffeta weave, 
five inches wide, with the new and beau- 
tiful cannel edge, equal in luster and 
quality to the expensive French taffetas. 
— The Crescent, Spokane, Wash. 

Record low prices on ribbons. We 
think we have reached the lowest record 
in ribbon selling this season in this splen- 
did sale for to-morrow. But you are 
the best judge, and the goods are in the 
window for all to see, and compare with 
other ribbon sales. We expect to clear 
them all in one day. Taffeta, duchess 
and fancy ribbons from. 4 1 to 6 inches 
wide, in all the new shades; really worth 
up to 75 cents a yard. — J as. A. Ogilvy 
$• Sons, Montreal, Can. 

Ribbons ! You'll want plenty to take 
away with you, for ribbons are used 
everywhere — for belts, for hats, for 
sashes, for hair ribbons, for shoe laces, 
or underwear, for dress trimmings. And 
here's the place to get the good rib- 
bons at the right prices. Beltings in 
all color combinations, both plaids and 
stripes. Plain color beltings and Moire 
beltings. Our standard grade all silk 
taffeta, in the full four-inch width, is 
elegant quality and here in just the want- 
ed colors. 25 cents a yard. Dresdens 
and embroidered ribbons in the newest 
designs. The best quality satin ribbon 
in the wanted sash and belt widths. — W. 
H. Smith fy Co., Wilmington, Del. 

Fancy ribbons reduced one-third. Mon- 
day, and Monday only, we give you a 
free and unrestricted choice from our 
entire stock of fancy ribbons at one- 
third less than the regular prices, and 
the regular prices are by far the low- 
est in town. There are Dresdens, stripes, 
plaids, and somber effects in every new 
and wanted color. Every width is here. 
Strikingly beautiful color combinations 
wrought in exquisite patterns. Come 
choose from the choicest, cleanest, new- 
est and best selected ribbon stock in Los 
Angeles. — Le Sage Bros. Co., Los An- 
geles, Cal. 
ONE 



OF SELLING PHRASES 



965 



All kinds of pretty ribbons. For the 
coming season many new designs and 
colorings are being shown. The old Dres- 
den effects and the old time favorite the 
Roman stripe, is more sought after than 
ever. Velvet ribbons will be used a 
great deal for both dress trimmings and 
millinery purposes, in both light and 
dark shades. We are well supplied with 
all of these as well as colors. All 
widths for all purposes. — Stearns, Wil- 
liamsport, Pa. 

One of the big silk mills of Paterson, 
New Jersey, made these ribbons for a 
large wholesaler. Through a mistake in 
the order the colors and patterns were 
duplicated and as a result the original 
purchaser refused to accept them at the 
going price. Ribbon makers are some- 
times as stiff necked as other people, and 
rather than give in to the wholesaler, this 
particular maker threw the ribbons on 
the market for even less than he could 
have gotten from the original purchaser. 
A large quantity came our way, our New 
York office securing several thousands of 
yards. These ribbons will go on sale 
Monday for the entire week. — Bedlick's, 
Fresno, Cat. 

The next best ribbon store in the state 
outside Chicago is a long ways from 
Peoria. This city has far the largest 
ribbon store, in point of both stocks and 
show space, of any neighboring city. 
Schipper & Block's. And to be the 
largest, with us, means to be the best. 
Size, of itself, would mean less to you, 
were it not that the gathering of such 
large stocks has direct influence in les- 
sening prices. The ribbon business has 
grown to its present proportions by vir- 
tue of Schipper & Block being the most 
satisfactory store at which to buy rib- 
bons. Because of styles. Because of 
quality. Because of price. Will you 
j;ome and enjoy looking at the new rib- 
bons? Welcome! — Schipper <$; Block, 
Peoria, III. 

Ribbon looms don't stop working on 
the dot. They go beyond the specified 
yards; and, behold, after a bit a manu- 
facturer finds himself deluged with rem- 
nants. Most desirable remnants because 
they are fresh, and in the new textures. 
We've bought hundreds of these pretty 
loon* ends, enough to overflow a big coun- 
ter on the Grand Aisle. — Gimbel Bros., 
PhiladslpMa, Pa. 

Surprising ribbon values. Choice bar- 
gains in this sale. Thousands of yards 
of the prettiest, crispest, silkiest ribbons 
that we have been able to secure under 
price have been reserved for this anni- 
versary sale. Bvjy »iow for holiday uses; 

RIB 



such qualities, patterns and widths will 
not be obtainable at the price later. Rib- 
bons are all higher now, and it will be 
well nigh impossible to duplicate these 
values for a long time to come. Many 
of the patterns shown could not be sold 
in a regular way for less than twice or 
thrice the sale price. — The Crescent, Spo- 
kane, Wash. 

A ribbon harvest. Though our ribbon 
stock has undergone a most severe strain 
the past few weeks, assortments are still 
complete. New stocks and styles arrive 
here daily to fill up the gaps caused by 
the greatest Christmas rush in our his- 
tory. — Scroggie's, Montreal, Can. 

Holiday ribbons ready. All the want- 
ed sorts for Christmas needs are here. 
Ribbons for decorating the Christmas 
windows and tables, for tying up dainty 
packages and for all sorts of fancy 
work. Extra fine quality satin effect 
taffeta ribbons in the correct colors for 
fancy work and decoration, all widths 
from 7-8 inch at 5 cents a yard up to 
the 4| inches wide at 25 cents a yard. — 
Frederick Loeser <$ Co., Brooklyn. 

A ribbon display worth seeing. These 
Eaton stores have always been famed 
for the beauty and extensiveness of their 
ribbon displays — and not without reason, 
either. Our Winnipeg buyer has always 
been most careful to secure the top notch 
of quality for his department — pure silk 
ribbons, every thread. In our fancy rib- 
bons patterns are mostly exclusive, spe- 
cial designs being drafted and the rib- 
bons woven exclusively for this store. All 
Canada cannot offer a more desirable 
selection than this we present to-day. — 
The T. Eaton Co., Winnipeg, Can. 

Special sale of all-silk taffeta ribbon. 
We will place on sale Friday a large lot 
of all-silk taffeta ribbon, six inches wide, 
in a large assortment of the prettiest 
and most wanted colorings — suitable for 
hair bows and hat trimmings. — L. Bam- 
berger $ Co., Newark, N. J. 

A tremendous purchase of thousands 
of yards of beautiful silk ribbons by our 
New York buyer for this store means 
marvelous ribbon bargains for you. They 
are all here, hundreds of bolts, and in all 
the new and much-wanted shades and 
colors. Just the ribbons you will want 
to wear with your dainty, summery 
gowns a little later in the season. The 
widths are Nos. 40, 60 and 80, and the 
regular values up to 50c. Two qualities 
in the lot— the soft, beautiful and crush- 
able "Faille" silk and the ever popular 
taffeta silk ribbons— widths up to five 
inches and values up to 50c a yard.— 
Whitehouse D. G. Co., Spokane, Wash. 
BONS 



966 



ADVERTISERS CYCLOPEDIA 



SALE NAMES 

Merchant Morgan cannot complain that the " large sale " 
in Wall Street has not been well advertised. — New York 
World, Aug. 6. 



Make-room Sale. — The Globe Store, 
Youngstown, O. 

Necessity sale. — Fontaine $• Anglin, 
Crookston, Minn. 

Ken's closing out sale. — A. R. Ken $ 
Co., Hamilton, Ont. 

Great 10 per cent, discount sale. — 
Alder Bros. Co., Joliet, III. 

One day sale. — The Taylor Carpet 
Company, Indianapolis, Ind. 

Clean-up sale. — Dayton's Daylight 
Store, Minneapolis, Minn. 

Great pre-holiday clearing sale. — 
Crandell § Tracy, Galesburg, III. 

Great stock reducing sale. — Hallen- 
stein Furniture § Carpet Co., Joliet. 

The ripper sale ! The ripper sale is 
one where we rip the prices in two and 
cut the profits down. — The Donsereaux 
Dry Goods Company, Lansing, Mich. 

Price revival sale. — The Leader, Min- 
neapolis, Minn. 

Make room sale. — The Globe Store, 
Youngstown, O. 

Economy sale. — Olds, Whortman $ 
King, Portland, Ore. 

Sensational half price sale. — Donald- 
son's, Minneapolis, Minn. 

Big slaughter sale. — Bannout Depart- 
ment Store, Minneapolis, Minn. 

Our grand annual silk sale. — Dayton's 
Daylight Store, Minneapolis, Minn. 

Pre-holiday room-making sale. — The 
Joliet Dry Goods Company, Joliet, III. 

A plunder sale. — Wasserman, Kauf- 
man $ Co., Sacramento, Cal. 

A trade sale. — The Gamble-Desmond 
Co., New Haven, Conn. 

Half-value sale. — Henry Wing, St. 
Paul, Minn. 

June bride sale. — Duff $- Repp Fur- 
niture Co., Kansas City, Mo. 

Mill End sale.— Felix Kahn $ Co., 
Chicago, III. 

Great half-price sale. — / Lenson <§* 
Co., Trenton, N. J. 

Special matting sale. — Lord $• Taylor, 
New York. 

SALE 



June umbrella sale. — Sisson Bros. 
Welden Co., Binghamton, N. Y. 

Publicity sale. — The Blakepky Dry 
Goods Co., Spokane, Wash. 

Challenge sale. — Ehrich Bros., New 
York. 

Surplus sale. — Machin Shirt Co., Los 
Angeles, Cal. 

June sale. — Henry Morgan $ Co., 
Montreal, Can. 

Our big candy sale. — Sway zee's Mar- 
ket, Marion, Ind. 

Flood sale.— H. $ D. Daniel, Hart- 
ford, Conn. 

A forced millinery sale. — F. D. John- 
son <|- Co., Memphis, Tenn. 

Morning sales. — Hearn, Neio York. 

Great summer sale. — Silers Piano 
House, Spokane, Wash. 

Our first summer furniture sale. — 
Cohn Bros., Spokane, Wash. 

A sale to raise money! — The Ander- 
son Co., Bufalo, N. Y. 

Great expulsion sale. — H. A. M eld- 
rum Co., Bufalo, N. Y. 

Final fur sale. — Ransom $• Horton, 
Minneapolis, Minn. 

A profitless price sale. — Young the 
Tailor, Memphis, Tenn. 

Final fall finish for fair sale. — 
Euwer's, Youngstown, O. 

A record breaking silk sale. — H. P. 
Wasson § Co., Marion, Ind. 

Trade equalization sale. — The David 
C. Beggs Company, Columbus, O. 

A big "short lot" sale. — Wasserman, 
Kaufman <$• Co., Sacramento, Cal. 

Trade-compelling overcoat sale. — The 
Palace Clothing House, Minneapolis. 

General reduction sale. — Louis Stecher 
$' Co., Philadelphia, Pa. 

A forced sale. — The Broadway De- 
partment Store, Los Angeles, Cal. 

A linen clearance sale. — Koch ^ Co., 
New York. 

Our summer white sale. — Jordan 
Marsh Co., Boston, Mass. 
NAMES 



OF SELLING PHRASES 



967 



White sale linens. — Wanamaker's 
Philadelphia, Pa. 

Great anniversary sale. — M. B. Mil- 
ler, Leadville, Colo. 

Morning sales. — Hearn, New York. 

The greatest of our challenge sales. — 
Ehrich Bros., New York City. 

Publishers* remainder sale. — Emery, 
Bird, Thayer $ Co., Kansas City, Mo. 

A necessity sale. — Kinne $• Kinne Co., 
Buffalo, N. Y. 

Midwinter bargain sale. — The Ander- 
son Co., Bufalo, N. Y. 

Half-price sale. — Joseph Home Co., 
Pittsburg, Pa. 

March sale of furniture. — Kaufmann's 
Pittsburg, Pa. 

Emptying-in and emptying-out sale. — 
Jones Dry Goods Co., Kansas City, Mo. 

Remnant sale. — The Waschauer 

Store, Madison, III. 

Rack-rent removal sale. — Thomas fy 
Co., Pittsburg , Pa. 

Jardinier sale. — Kaufmann's, Pitts- 
burg, Pa. 

Defiance sale. — The Leader, Pittsburg. 

Quality and quantity sale. — M. tfouinn, 
Kansas City, Mo. % 

Half-price picture sale. — Hahn $ Co., 
Newark, N. J. 

Five-hour sale. — ■ Rosenbaum Com- 
pany, Pittsburg, Pa. 

Daniels' honest sale. — H. $• D. Daniel, 
Hartford, Conn. 

A drastic clearance of all the odd- 
ments of the past year's selling. — P. A. 
Bergrter <§• Co., Peoria, III. 

Hurricane sale. — Brager's, Baltimore. 

" Direct selling " sale. — McConnell $ 
Co., Scranton, Pa. 

Annual markdown sale. — Sage, Allen 
$ Co., Hartford, Conn. 

Star sale of the season. — Brager's, Bal- 
timore, Md.— Feb. 8, 1903. 

One-quarter off furniture sale. — Car- 
lile $ Kerr, Columbus, O. 

February reduction sale. — Bauer's, 
Baltimore, Md.— Feb. 8, 1903. 

Our masterful sale. — Rhodes-Bur ford 
Furniture Co., Indianapolis, Ind. 

February grocery sale. — Ginter Gro- 
cery Sale, Boston, Mass. — Feb. 11, 1903. 

Annual January hosiery sale. — Stew- 
art $ Co., Baltimore, Md.— Jan. 12, 1903. 

Semi-annual price reduction sale. — 
Vorenberg's, Boston, Mass. 

The after stock taking sale. — W. B. 
Moses $ Sons, Washington, D. C. 

SALE 



Odd lot sale. — Noyes Bros., Boston. 

Annual February furniture sale. — 
Siegel, Cooper $ Co., Chicago, III. 

Osgood's January riddance sale. — The 
C. E. Osgood Company, Boston, Mass. 

Edmonston's twenty-ninth anniversary 
and stock reduction shoe sale ! — Edmon- 
ston's, Washington, D. C. 

A $20,000 sacrifice sale!— Grand Rap- 
ids Furniture Co., Jacksonville, Fla. 

Sale of importance. — /. F. Hink $• 
Son, Berkeley, Cal. 

201st Friday bargain sale. — S chipper 
4f Block, Peoria, III. 

Rare sale. — Stone, Fisher $ Lane, Ta- 
coma, Wash. 

Great shoe sale. — Woodard, Clarke $• 
Co., Portland, Ore. 

A very special sale. — Wasserman 
$£ Kaufman, Sacramento, Cal. 

Jobbers' and manufacturers' sale. — 
A. F. Hardie, Waco, Texas. 

Black suit sale. — Salem Woolen Mill 
Store, Portland, Ore. 

Free gift sale. — L. Hammel $ Co., 
Mobile, Ala. 

Spring sale. — Martin's, Peoria, III. 

Black Friday sale. — The Euwer Store, 
Youngstown, Ohio. 

Table days sale. — Chapman $ Co., 
Brooklyn, N. Y. 

Phenomenal suit sale. — The Palace, 
Spokane, Wash. 

A great Friday dress goods sale. — ■ 
Gimbel Bros., Milwaukee, Wis. 

Great discount sale. — S. A. McDon- 
ald, Charlottetoivn, P. E. I. 

Our big end-of-the-week sale. — Nev- 
ins Bros. Co., Trenton, N. J. 

Grand millinery opening sale. — 
Lasky's, Parkersburg, W. Va. 

Removal sale. — R. D. Bronson Desk 
Co., Los Angeles, Cal. 

Great sale of curtains. — Tull $ Gibbs, 
Spokane, Wash. 

The fire sale. — The Krauss, Butler $• 
Banham Co., Columbus, Ohio. 

Baity's twelve-day removal sale. — The 
Baity Dry Goods Co., Denison, Texas. 

Rearrangement sale. — /. N. Adam § 
Co., Bufalo, N. Y. 

Great one-day " at cost " sale.— Louis 
Weber $ Co., Chicago, III. 

A stupendous silk sale. — Chas. A. 
Stevens $ Bros., Chicago, III. 

Selling out sale. — Seidler <£• May, 
Hartford, Conn. 

Prosperity sale.— Strange <§; Skinner, 
Binghamton, N. Y. 
NAMES 



968 



ADVERTISERS CYCLOPEDIA 



A stupendous five-day sale. — Simpson 
Crawford Co., New York, N. Y. 

Mid-winter riddance sale. — Thos. Mar- 
tindale <§• Co., Philadelphia, Pa. 

General reduction sale. — Sommer- 
Kaufman, San Francisco, Cal. 

Prosperity sale. — /. N. Adam fy Co., 
Bufalo, N. Y. 

Drastic clearance of shoes at cut 
prices. — The Fourteenth Street Store, 
New York, N. Y. 

Twenty-fourth semi-yearly clearance 
sale of smart clothes and furnishings. 
— Buck Bros., New York, N. Y. 

Challenge sale. — L. H. Guldman, Den- 
ver, Colo. 

Closing out sale of the furniture sec- 
tion. — Joslin Dry Goods Co., Denver. 

Clearance sale of boy's and youth's 
winter wearables. — The May, Denver. 

The beneficial blizzard of white goods 
still storms the store with its January 
economies. — Wanamaker, New York. 

Squeeze out sale. — McConnell $ Co., 
Scranton, Pa. 

Great " merchants' week " sale. — Bos- 
ton Store, Worcester, Mass. 

Great parting-company sale. — Sam 
Berry $• Co., Leadville, Colo. 

Annual public benefit sale. — Kaufman 
Clothing Co., Lexington, Ky. 

Another rousing time limit sale. — Wise, 
Smith <$ Co., Hartford, Conn. 

Our " drop " furniture sale. — Emery 
Bird, Thayer Co., Kansas City, Mo. 

The sale that never disappoints. — A. 
Livingston § Sons, Bloomington, III. 

Wait, watch, look for the great semi- 
annual clearance sale. — A. Livingston 
fy Sons, Bloomington, III. 

Remnant and auction sale. — /. C. Mac- 
Innes Co., Worcester, Mass. 

Stock reducing sale. — Fowler, Dick 
$ Walker, Wilkes-Barre, Pa. 

Yankee notion sale. — S. P. Dunham $• 
Co., Trenton, N. J. 

A three cent sale. — Hahne $ Co., New- 
ark, N. J. 

Stock re-arrangement sales. — W. H, 
Scroggie, Montreal, Canada. 

Our semi-annual half-price sale. — 
The Hub, Trenton, N. J. 

Sensational clothing sale. — Weitzen- 
korn's, Wilkes-Barre, Pa. 

Half yearly clean-up sale. — Ham- 
burger's, Los Angeles, Cal. 

Alteration sale. — Peterson's, Minne- 
apolis, Minn. 

Reduction sale. — Maher Bros., Utica. 

SALE 



Carpet clearing sale. — Fowler, Dick $ 
Walker, Binghamton, N. Y. 

Our great summer clearance sale. — 
Jonas Long's Sons, Wilkes-Barre, Pa. 

Mammoth mid-summer clearance sale. 
— Lazarus Bros., Wilkes-Barre, Pa. 

Our mighty sale. — Chas. Finberg Co., 
Wilkes-Barre, Pa. 

Odd trouser sale. — Capital Clothing 
Store, Montgomery, Ala. 

Twenty per cent, discount sale. — 
Blumenthal $• Co., Marion, Ind. 

Cash clearance sale. — Waldmans 
Bros., Troy, N. Y. 

A " hurry up " sale. — The New Store, 
Minneapolis, Minn. 

Red figure sale. — Eastman Bros, fy 
Bancroft, Portland, Me. 

Winding-up business sale. — Eilerman's, 
Minneapolis, Minn. 

Reconstruction and enlargement cut 
price sale. — Moore $ McLeod, Charlotte- 
town. 

A stupendous reduction sale. — Phil- 
adelphia Cloak and Suit House, Scran- 
ton, Pa. 

Let-go sale. — B. B. Pyle $ Co., Deni- 
son, Texas. 

Odd and end sale. — Stewart Bros., 
Columbus, O. 

A disappointment sale. — Schipper 8$; 
Block, Peoria, III. 

Manufacturers' unloading sale. — 
King's Newark, N. J. 

Fifteen minute sales. — The Star Store, 
New Bedford, Mass. 

The sale of sales. — F. Auerbach $ 
Bro., Salt Lake City, Utah. 

The money-raising sale. — The Beall- 
Livingston Dry Goods Co., Columbus, O. 

Tearing down, rebuilding, enlarging, 
expansion sale. — James McLean fy Sons, 
York, Pa. 

The rummage sale. — W. H. Keech 
Go's, Pittsburg, Pa. 

Cotton carnival. — W. V. Snyder <$• Co., 
Newark, N. J. 

A clearance sale. — The Young Quin- 
tan Co., Minneapolis, Minn. 

An extraordinary necessity sale. — The 
N. P. Nelson Co., Galesburg, III. 

Expansion sale. — Barnard, Sumner, 
Putnam Company Minneapolis, Minn. 

Here goes for a rousing old-fashioned, 
money raising sale. — The New Store, 
Minneapolis, Minn. 

Week of great sales. — Frederiok 
Loeser $ Co., Brooklyn, N. Y. 
NAMES 



OF SELLING PHRASES 



969 



SALES— MISCELLANEOUS 



1 — Stocks are larger than they were 
last Monday. Thousands of newly fin- 
ished pieces have been added. 

2 — Assortments are of the broadest 
and most satisfying description. Every 
size is here. 

3 — Prices are absolutely the lowest 
that can be asked for such superior 
qualities. 

Now Comes the January Shirt Sale. — 
For men and boys — sweeps all past 
records aside. Dress shirts, colored 
shirts, unlaundered shirts, night shirts. 

This is our annual sale, and when we 
say that it is better than any sale we 
have ever had, you know what we mean, 
for you know how greatly you have 
profited in the past. The sale opens to- 
morrow, but really started months ago 
when we commenced preparing for it. 
Manufacturers have made shirts for us 
in their least busy season, and from our 
own proportions and measurements, 
with the result that we offer shirts and 
night shirts at prices that really average 
less than cost, and all are the good makes 
which have made Loeser's the shirt cen- 
tre of Brooklyn. — Frederick Loeser fy 
Co., New York. 

We are winding up the great fire sale 
as fast as it is possible to do it. Al- 
though deep cuts were made in prices on 
Thursday, when the doors were closed 
solely for that purpose, the reductions 
have not ceased, nor will they cease un- 
til everything bearing even a trace of 
smoke is cleared out. Goods are be- 
ing reclassified by heads of departments 
whenever there is a leisure moment, and 
articles not moving speedily are marked 
at lower figures, This work goes on 
continuously, and each day sees great 
quantities of goods changed to lower 
priced apartments. Interest in the 
sale is thus maintained at a high 
pitch, and those who come every 
day will be able to lay in needed 
clothing for the family at trivial 
cost. Thrifty buyers will glean the 
annexed prices and pick up the snaps 
with avidity. It will pay all to come to- 
morrow and every other day until the 
sale is ended. And remember this: All 
new goods which are arriving (and there 
are stacks of them in every department), 
are marked at prices lower than would 
be possible under any circumstances 
other than which we are placed. We 

SALES— M ISC 



must make room for the contractors 
who are already at work on the repairs. 
— Bergerman Bros., Pueblo, Colo. 

What this sale means? The man with 
limited means will find that his money 
will do far more than he expected. The 
mechanic will find that he can save a 
day's wages on an ordinary purchase. 
The mother, that her children can be 
clothed at an appreciative saving. It 
means that the large sum of money lost 
to the creditors of the Workingman's 
Friend store is finding its way into the 
pockets of the Redlick public through 
this sale. We have had time to go over 
the stock more carefully; we have dis- 
covered richer values — better than we 
thought the sale could produce. Then 
the lines of goods that have been heavily 
sold have been re-marked at lower prices 
to make a clean sweep. It is a fine 
chance for thrifty folks; it is a big 
thing for Redlick customers. Better 
this week than last. — Redlick's, Fresno. 

We close the week here at Gamble- 
Desmond's with a trade sale — a trade 
sale means a co-operation of manufac- 
turers and consumers to the betterment 
and advancement of trade generally. 
Now a great store like this has immeas- 
urable power as an outlet or distributing 
factor, so such an event, despite the big 
price concession made by the manufac- 
turer in the heart of the season, is of 
inestimable value, both to wholesaler 
and retailer as a quickener of market 
conditions all 'round. So this trade sale 
means more than you get from this price 
news — strong as it is — for every buyer 
in the store has been active and alive 
in doing his share toward rounding out 
a sale that means very real economies to 
you. Special tickets will stare you in 
the face everywhere Thursday and each 
shall stand for a bargain.— The Gamble- 
Desmond Co., New Haven, Conn. 

These Saturday sales are a culmina- 
tion of the pent up energy of a week — 
at the new store. Not that we are not 
wide awake to your interests every other 
day, but Saturday we try to make things 
move with greater vim and dash. What 
do we expect to do this Saturday? A 
glance of the eye will reveal the scores 
of bargains that await you. Could we 
bid more strongly for your business?— 
the New Store, Minneapolis, Minn. 
ELLANEOUS 



970 



ADVERTISERS CYCLOPEDIA 



It has been impossible for us to wait 
on all the people that have flocked to 
this sale during the last few days. Many- 
had to leave without being waited on. 
We must ask you to bear with us, for 
we are doing our best, and such bar- 
gains are worth a little inconvenience to 
obtain. We cannot promise immediate 
delivery, but we will send your purchase 
home just as rapidly as possible. Get 
in early Monday and give us a chance to 
wait on you properly. — Lansburgh Fur- 
niture Co., Washington, D. C. 

Three days more and the great bank- 
rupt sale of the Nelson Dry Goods 
Company will be a thing of the past — a 
sale that will be long remembered and 
seldom, if ever, equaled in this section of 
the country — a sale that the thrifty buy- 
ers have shown their appreciation of by 
their liberal buying and constant praise 
of the Funk Bros.' method of selling as 
they bought — at a great sacrifice in 
price. — Funk Bros., Spokane, Wash. 

Annual Mark-Down Sale. — We are 
grateful to the many hundreds of cus- 
tomers who have attended this sale and 
we are also under obligations to those 
who have waited until now to make their 
purchases. Since the day of the opening 
of this sale, our selling capacity has 
been tested to its very limit — we could 
not possibly have waited upon more 
people than we did. But we intend that 
those who come this week will have just 
as good opportunities. All of our stock 
has been re-arranged, the reserve stock, 
placed on sample and where there are 
only one or two of a number, or articles 
which will not be run again in the spring, 
again reduced in price. Anything select- 
ed may be paid for in very small weekly 
or monthly payments, as most conven- 
ient. — Julius Hines $ Son, Baltimore. 

Economy chances that overshadow even 
our unrivalled bargains of the past. — L. 
Hammel <§• Co., Mobile, Ala. 

It's a big event — a helpful event — a 
triumph of modern retailing. The op- 
portunities for saving are almost start- 
ling. — Hochschild, Kohn $ Co., Balti- 
more, Md. 

Splendidly ready in every imaginable 
way for another week of record-break- 
ing business. There's never any cessa- 
tion at the Siegel Cooper Store. Sales 
here are successions of achievements. 
And so, as the season progresses, keener, 
broader effort is made, with the result 
that the store is sure to be crowded from 
basement to roof with people who find 
it not only pleasurable but profitable to 
shop "where everybody shops." No 
matter what section of the store you 

SALES— M ISC 



visit you will find it crowded with ex- 
ceptionally attractive values in superior 
merchandise. Everything desirable for 
every home or personal want. And 
everything priced in a way to win the 
highest degree of public approval. If 
we advertised all the specials we pre- 
pare for these sales we'd have to spread 
over more than half a dozen pages. The 
bigger, more important items get pub- 
licity, of course, but there are thousands 
of others things, just as much wanted in 
their way, that obtain no hint of news- 
paper space. You must visit the big 
store to obtain the fullest conception of 
that fact. — Siegel Cooper Co., New York. 

Regardless of the fact of the weather 
being decidedly threatening and the 
street cars at a standstill, with ferry- 
boats needed at many of the street cross- 
ings in town and mud a foot deep on 
many of the downtown streets, the 
Broadway was crowded at 8 o'clock 
Monday morning. Our alteration sale 
was the magnet that drew the people re- 
gardless of inclement weather. The 
sale continues all this week and special 
bargains will be announced from day to 
day. In addition to the attractions ad- 
vertised will be lines innumerable of un- 
derpriced merchandise consigned to the 
aisle tables which will be given no news- 
paper publicity. Come early and come 
often. This week you can save and save 
handsomely by spending. — The Broad- 
way Department Store, Los Angeles, Cal. 

As this sale will be characterized as a 
period of unequaled value giving, so it 
will also be known as an exposition of 
fashion's most original, most effective 
and most charming ideas for the spring 
and summer. We feel confident that you 
cannot well afford to miss this occasion 
— this sale which will begin next Satur- 
day morning. — Emery, Bird, Thayer Co., 
Kansas City, Mo. 

To begin with this is the most im- 
portant sale of curtains and upholstery 
goods that Greater New York will wit- 
ness. It is the starting of a series of 
annual sales that will hereafter be eager- 
ly looked forward to. — The Fourteenth 
Street Store, New York, N. Y. 

The buying has grown greater every 
day since the sale began, passed records 
have been surpassed, new records made 
and now we are going after still better 
records, for we are, owing to several 
delayed shipments which have recently 
arrived, going to extend the sale until 
the end of the coming week. This will 
be gratifying news to those who have 
been out of town and have just got back. 
— Frederick Loeser §• Co., Brooklyn. 
ELLANEOUS 



OF SELLING PHRASES 



971 



A balance sale — a remainder sale — the 
remaining lots of our enormous stock of 
all wash weaves for winter wear. It's a 
balancing up, as well, and one wherein 
a half dollar of coin is about as heavy as 
the former dollar value of the goods. 

If the store were careless, you might 
fear finding trash in such a jumble — but 
the Bergner store doesn't stand for 
trash. These after-inventory prices are 
the smallest of the entire year. — P. A. 
Bergner $■ Co., Peoria, III. 

Napoleon once said to a man, " Come, 
I want to talk to you." He then asked 
the man a few questions, and we repeat 
some of them to you: "Have you any 
enthusiasm? What do you do with it?'* 
Napoleon was a wonderful character. 
He made history and wrote it. All Eu- 
rope was startled by him, for he was in 
his day the archangel of war. Man's 
success, and we might say destiny, is in 
the hands of women. True women are 
unarmed conquerors for good. They 
march into the homes, they reign there, 
and they triumph if they have enthus- 
iasm, genius and tact. Be up and doing. 
Lend a hand to the interests of your own 
home. Never admit to any one that you 
do not attend the "Mill End" sale or 
read newspaper advertisements, for you 
virtually admit you are half dead and 
the other half dying. You should ex- 
change glances with the business world. 
Show by your actions you are able to 
comprehend the worthy things of life. 
Be intensely in earnest and accomplish a 
duty. If you are an idler, if you are 
bored with big crowds, and you cannot 
without agony witness thousands of busy- 
bodies justly and honestly saving their 
money when buying these short ends, 
then do not come to the "Mill End" 
sale, for we always have a crowd. — Mc- 
Kelvey's, Youngstown, Ohio. 

In the immediate past we have con- 
ducted several sales which involved shirts 
of the better grade. We find that each 
of our sales has left us with one or two 
hundred shirts. These we have gathered 
into one great whole and offer them at 
ninety-five cents. — Saks $• Co., New 
York, N. Y. 

This extraordinary sale will start at 
the opening of the store to-morrow, 
Friday morning. There will be extra 
salesmen on duty, and the garments will 
be so arranged as to make selection 
easy. The men folks can slip in any 
time during the day and be sure of 
prompt attention. It will be absolutely 
the greatest money-saving clothing sale 
every held in Philadelphia. This sum- 
mer clothing for men and boys speaks 

SALES— MISC 



for itself. It was bought by us from 
Hirsh, Frank & Company, the oldest 
manufacturers of men's and boys' sum- 
mer clothing in this country. They de- 
cided to retire from business and sought 
the tremendous outlet of this store to 
dispose of their stock on hand. Hirsh, 
Frank & Company had not only a rep- 
utation for style, workmanship and finish 
but they were famous for the reliability 
of all their goods, long, solid wear in 
every garment. We secured the stock on 
hand at a stupendous discount, less than 
fifty cents on the dollar. On exactly 
the same basis we place them before 
you. — Lit Bros., Philadelphia, Pa. 

It's the largest and most important 
lace curtain sale that takes place in New 
York. For months we've been planning 
and working on this sale, and nothing 
has been left undone to make this the 
most intensely interesting lace curtain 
sale of the year. For months our ex- 
perts have searched the markets of the 
world for the best and choicest products 
of the lace maker. France, Switzer- 
land, Scotland, England, Germany and 
Italy have contributed to this collection, 
and the result is thousands of pairs of 
the most beautiful curtains that we have 
ever shown! — Simpson Crawford Co., 
New York. 

Four-hour sale Saturday. Four hours 
only — but we are determined that they 
shall be the four biggest and busiest 
hours yet known in American retailing. 
There could be no better evidence of 
this determination than is presented in 
the items printed below. Yet the move- 
ment is bigger, broader, so comprehen- 
sive in fact that anything like adequate 
publicity is impossible. The important 
fact is that the largest real money sav- 
ings you have ever known will be obtain- 
able here in this store on Saturday, July 
8th, from 9 to 1 o'clock. — Ehrich Bros., 
New York, N. Y. 

Important matting sale. A direct 
Oriental shipment of new China matting 
that was booked for arrival January 1st 
has just been received. On account of 
delay the importers have made us very 
considerable allowances, which enables 
us to sell this matting at remaarkably 
low prices. — Boston Store, Milwaukee. 

We'll guarantee that there's no wo- 
man in all Washington that can attend 
this great sale without becoming an en- 
thusiastic buyer. Still the story is but 
half told — you must see the waists— the 
smart styles — the dainty, effective crea- 
tions which all the world of style is buy- 
ing and glad to get them at the regular 
prices. — Hecht's, Washington, D. C. 
ELLANEOUS 



972 



ADVERTISERS CYCLOPEDIA 



We planned months ahead for this 
surpassing event, keeping one member 
of the firm and an extra corps of house 
buyers in the Eastern market until a 
week ago, scouring every leading Amer- 
ican manufacturing plant for its best 
productions and most remarkable values. 
That we are splendidly ready to turn 
the curtain aside to-day upon the 
grandest exhibit of American-made 
goods ever shown or attempted by any 
Western house, is demonstrated beyond 
question or doubt to any fair-minded 
sight-seer or patron. 'Tis a grand 
theme — this exploitation of our country's 
products — worthy of such a store as this. 
Pertinent points of timely interest will 
be brought out during the progress of 
this sale; illustrating in a homely but in- 
teresting way the wonderful progress 
our country has made and its standing 
at the head of all nations to-day in the 
industrial world. We note with pleasure 
that another local store has emulated 
our example, though in rather a forced, 
crude way, necessitated by the tardy tip 
given indirectly by this store at a late 
hour on Saturday. We trust, however, 
they may improve ere the week ends. A 
gladiator dislikes a matching of skill 
with a sick or untrained opponent. Sev- 
eral of the leading Eastern stores have 
held these expositions of American pro- 
ductions this season with splendid suc- 
cess, among them the great Wanamaker 
stores. The idea is grand; at least one 
week each year should be set apart by 
every American store for a special ex- 
ploitation of domestic goods. We have 
selected the first week of an eminent 
American month for ours — the festal 
Thanksgiving period that opens the an- 
nual holiday season. We delight to act 
as pacemakers to others in this grand 
movement, firstly, because too much ex- 
ploitation of American products can- 
not be given and secondly, because it's 
only another chance for this great store 
— that plans and does things first — to 
show its public how easy it is to lead 
all would-be rivals, both in magnitude of 
value giving and quality showing. Add 
these items to those printed yesterday. — 
Olds, Workman <§• King, Portland, Ore. 

Our big public benefit sale keeps mer- 
rily on. And we continue to sell winter 
goods, and just when the genuine article 
of winter is asserting itself, at prices at 
which the raw material can't be pro- 
duced. Yes, we lose money on every 
article we sell, but in the long run we 
come out ahead. We get rid of our win- 
ter goods and get the use of the money. 
And we do both with our sale, and our 
friends get what they want to wear now, 

SALES— MISC 



or for next fall, for less than the same 
things can be bought for anywhere on 
earth. — Kaufman Clothing Co., Lexing- 
ton, Ky. 

The importance of this price-cutting 
crusade increases as it progresses. Its 
popularity grows from day to day — 
more and more women are interested — 
friends are sending friends to get a 
share of the unheard of bargains. And 
yet this is just what we expected — a 
greatly increased number of sales to 
make up for our smaller profits. For 
the practically minded woman, looking 
for good, substantial furniture and car- 
pets, Hill's is certainly the best place. — 
H. E. Hill Co., Jersey City, N. J. 

Thousands of dollars' worth of worthy 
merchandise must be moved out of 
harm's way. Come and help us, and by 
so doing, help yourself. The alterations 
being made in our store have upset and 
completely disarranged our entire in- 
interior. We're preparing to move sev- 
eral departments to the upper floors, but 
the chief says, " We've got to move the 
merchandise out of the front door by 
the cut-price route," and do it imme- 
diately; so we've made reckless reduc- 
tions on all lines of seasonable and 
wanted goods. The Los Angeles public 
has always been very liberal in helping 
us out of tight places and we need your 
help now worse than ever before. 
Worthy merchandise is exposed to the 
ravages of brick dust, mortar, lime, 
paint and sawdust. We want you to help 
us out by getting this merchandise out 
of harm's way. The benefits will be 
mutual, for with every dollar's worth of 
merchandise which you relieve us of this 
week, you'll be able to pocket a pretty 
saving. Read carefully this list of bar- 
gains for Wednesday and come early and 
come often. — The Broadway Dep't Store, 
Los Angeles, Cal. 

The cold weather is still with us and 
is. likely to be for some time yet, and you 
will no doubt require some warm under- 
wear and hosiery, and as we have some 
fine numbers we wish to close at a price, 
it will pay you a large saving to supply 
your wants now — even if you have to 
lay them away for next season. — Boston 
Store, Mansfield, Ohio. 

The most remarkable sale with its 
many astonishing opportunities. To date 
it has been met with a tremendously en- 
thusiastic response. One reason is, be- 
cause it consists of what one needs just 
now. Every price is actually sensational. 
You will readily realize this fact by 
noting the following items. — Sherman 
$* McMillan, Bridgeport, N. J. 
ELLANEOUS 



OF SELLING PHRASES 



973 



Come to-morrow and secure your win- 
ter supply of the brand-new, handsome 
fall goods on sale at prices 25 to 40 per 
cent, of what the same goods would cost 
in the other stores. And again we say 
don't delay, for to-morrow will see the 
best of the special sale goods sold. The 
season's newest creations are offered at 
less than half regular prices as evidenced 
by these items. There will be plenty of 
extra sales-people to wait on you 
promptly. Come as early as you can — 
first choice is always best. — Roberts 
Bros., Portland, Ore. 

The first day was certainly a success, 
judged from the expressions of delight 
and the crowded store. People have 
come to know that we never disappoint 
— that all we say, we do. We are cer- 
tain you never saw better values, nor 
prettier garments, and as to the new 
white goods in the domestic department 
— well, they are beyond our poor pen 
descriptions — we ask you to call. — The 
People's Store Co., Tacoma, Wash. 

This hosiery and underwear sale saves 
half or close to half on absolutely new 
goods. The quantities assembled are tre- 
mendous. The qualities are superb. 
There is hosiery of the very newest 
designs. There is underwear of the 
most famous manufacture. It is an 
opportunity which at the very beginning 
of the warm season is little less than 
extraordinary. — A braham $• Straus, 
Brooklyn, N. Y. 

Fast and furious the onslaught on the 
many bona fide bargains we are offering 
continues. 

All other competitive attempts pale in- 
to insignificance when compared with 
the tornado of wonderful money saving 
items found here. It is but fair to state 
that the way we bought this stock, at 
practically our own prices, makes our 
sale possible. If we bought these goods 
in the usual way, could we sell them to 
you at the present sacrifices? Of course 
we could not. You do not care who 
burdens the loss as long as you derive 
the benefit. Why pay more when you 
can buy Wolfson's honest merchandise 
at one-half of their prices? We will 
dress our windows this week. See the 
prices, every one a merchandise marvel 
for the lowness of price, positively in- 
comparable. After this week this store 
closes at 6 p. m. sharp. Take advantage 
of this sale while you have the oppor- 
tunity. We especially invite you to in- 
spect our goods and prices, buy or not, 
at your pleasure. — /. Lenson $ Co., 
Trenton, N. J. 

Our sales of the past have won fame 

SALES— MISC 



and friends for us by reason of liberal 
underselling of sterling qualities. This 
sale should surpass any previous event, 
because the stock is larger than any 
we've ever shown; because the clothing 
is better and more stylish than any that 
has gone before, and because we have 
reduced prices way below the lowest 
figures we've ever quoted. It's the great- 
est sale ever inaugurated in this city — 
an unparalleled sacrifice of quality 
clothing — and merits the quick attention 
of every man in town. The original price 
tags are on all garments; make your 
own selections according to this scale. — 
J. and W. Eiseman, Washington, D. C. 

In this great store today is upwards 
of $2,000,000 worth of this season's best 
made merchandise, and throughout this 
mammoth stock are such chances to save 
money and yet get just exactly what is 
desired in quality and seasonableness 
that no careful spender within reach of 
this store can afford to ignore the appeal 
this great five days' event makes to the 
pecuniary interests of everybody. The 
scope of this sale of Manufacturers' 
Stocks is so broad as to include practi- 
cally every conceivable want of man, 
woman or child, and on everything in 
this sale. Savings average a full half 
of what similar goods of the same grade 
are selling for everywhere else to-day. — 
Blooming dale's, New York. 

The recent sales held here, before the 
satisfactory settlement of our affairs, 
were immensely popular and successful. 
The results, however, lacked a few thou- 
sand dollars of the amount necessary to 
put us on our feet again. We got the 
required sum, of course, but we want to 
square ourselves quickly — pay it back in 
short order — start again without a hand- 
icap. So we begin Monday another 
series of cut price sales having the sin- 
gle object before us of raising money! 
Frankly, we will take very little account 
of cost in nearly every stock here — you 
may buy practically at your own price. 
Especially is this true of furniture, car- 
pets, draperies, rugs, linoleums, oil- 
cloths, linens, cottons and other house 
goods. Our late sales as we said, were 
enthusiastically attended; but these will 
be greater still in point of economy for 
the people. — The Anderson Co., Buffalo. 

There's something tonical about these 
sales. They are inspiring. People like 
to visit the Siegel-Cooper store because 
it is always bright and busy; never dull, 
never listless or other than thoroughly 
attractive. Immense stocks, everything 
you can require for hot weather. — Siegel- 
Cooper Co., New York, N. Y. 
ELLANEOUS 



974 



ADVERTISERS CYCLOPEDIA 



Not only purchases for immediate 
needs but extensive provisions for the 
future should be made from the greatly 
reduced lines to be offered beginning 
this morning in this important stock re- 
ducing sale. — Marshall Field $ Co., Chi- 
cago. 

The goods that constitute this sale 
were made by the oldest and most reput- 
able furniture manufacturers of this 
country, who allow nothing that isn't 
strictly up to their high standard of ex- 
cellence to leave the factory. The stock 
gathered for this sale is large, the vari- 
ety very extensive, yet a great many of 
the articles are the one-of-a-kind sort, 
hence early selection is advised. In- 
cluded also are many high-class pieces 
from our regular stock, every one of 
which is an exceptional value, and has 
never before been offered at present 
price. Five large, quick elevators lead 
direct to the furniture stores on sixth 
and seventh floors, G street building. — 
Woodward <§• Lothrop, Washington, D. C. 

We speak honestly, we speak within 
bounds, when we emphasize this sale as 
the sale of all sales. In its economy it 
overtops any sale ever held under this 
roof. Every stock in the store is profit 
stripped, hundreds of items will never 
be exploited in print, but they are here 
together with scores of other items that 
will be so emphasized. It isn't profit, 
it is not cost in many instances, that 
causes this great merchandise movement. 
The one great object is to reduce the 
stock prior to taking the annual inven- 
tory. It's a great chance, it's your 
chance; and your proof of wisdom will 
lie in the taking advantage of it. We're 
going to crowd this store with satisfied 
buyers for seven days as it has never 
been crowded before, and we earnestly 
invite you to be one of them. You can 
make no mistake in buying at this great 
sale. — /. A. Hislop $ Co., So. Norwalk. 

The thoroughly honest business meth- 
ods of this, Columbus' greatest and most 
popular clothing store, combined with the 
high character and superior qualities of 
The Union's garments, makes this sale 
the most important to you — a sale before 
which all others pale into insignificance 
— a sale overflowing with greater, better 
and most desirable money-saving oppor- 
tunities. Thousands in and about Col- 
umbus have waited for this announce- 
ment, thousands will be here Thursday 
and each day thereafter during this 
great sale, to take advantage of these 
thoroughly honest and most liberal price 
reductions. If you only care to look we 
heartily invite you to come and do so, 

SALES— M ISC 



we want you to know the full meaning 
of "A Union cut price sale." — The 
Union, Columbus, Ohio. 

We begin tomorrow a sale that is des- 
tined to eclipse, both in point of com- 
pleteness of detail and absolute money 
saving, the most brilliant merchandising 
achievements of other seasons — a sale 
that will positively establish a new and 
greater record for outerwear selling and 
proclaim anew the supremacy of the 
great Bamberger store and the State's 
mightiest garment organization. — Bam- 
berger's, Newark, N. J. 

Reinforcements seems a strange word 
to apply to a sale, doesn't it? A rein- 
forcement sale sounds mystifying. Yet 
every woman or man, who finds a short- 
age of hosiery, a break in the gloves, a 
let-down in the winter shoes, a fraying 
of neckwear — in short, anyone whose 
wardrobe needs reinforcements in the 
form of apparel will understand and 
appreciate it. Just at this time of year, 
the frayed edge of winter, one's ward- 
robe seems to develop frayed edges and 
this sale is to end the fray. Thus are 
its reinforcements of fine apparel at es- 
pecially low prices certain to be wel- 
come.—/. N. Adam $• Co., Buffalo, N. Y. 

Our one-half price sale has been the 
wonder of the week. Our store has been 
crowded with eager shoppers, who pro- 
nounce the sale as being one of the best 
ever given in the city. It will continue 
all week. Great bargains for every day. 
Goods on sale are all new goods and 
latest styles. Suits, coats, cravenettes, 
linen skirts, walking skirts, silk suits, 
wash dresses, shirt waists and under- 
wear, all at half price. — The Parisian, 
Spokane, Wash. 

On Wednesday we advertised our de- 
termination to close out this stock imme- 
diately — having decided to retire from 
business. One announcement was suffi- 
cient to crowd the store all day Thurs- 
day (Wednesday we were closed) — and 
at the present rate of selling the busi- 
ness will be wound up in a week's time. 
To-day and to-morrow we're going to 
sell covert coats at one-fourth less for 
free and unrestricted choice of the en- 
tire stock — while some of the less de- 
sirable styles will go at a third to a half 
off regular prices. — James P. Cooper, 
Los Angeles, Cal. 

Only two reduction sales a year is the 
Allison policy. Strict adherence to it 
has won the confidence of the people 
that each is bonafide. We're so satisfied 
that the public has faith in our sales that 
we make the most unostentatious an- 
nouncements. — A His on' s, Philadelphia. 
ELLANEOUS 



OF SELLING PHRASES 



975 



Twice a year we search through our 
stocks, bring out all small lots, all the 
odd assortments of merchandise, and 
every group of seasonable goods in 
which the selection is in any way incom- 
plete. Monday and throughout the en- 
tire week, you'll find prices on these 
stocks cut without thought as to actual 
cost or profit to us — half prices — third 
prices — quarter prices are the order of 
the day. — The Gilchrist Co., Boston. 

Our great one dollar down sale. Start- 
ing to-morrow and continuing for just 
fifteen days we will suspend our regular 
rules of credit giving and sell any article 
in our store for one dollar down and one 
dollar per week — clothing, hats and 
shoes. We conduct these sales twice a 
year, and many people take advantage of 
them. Our stock is large and consists of 
all the latest. Now people, don't let 
your neighbors get in ahead of you on 
this sale, but come early Monday. Re- 
member, it lasts but fifteen days and is 
open to all. — Gately $■ Donovan, Bay 
City, Mich. 

The last green ticket sale of the pres- 
ent season. We wind up our half year's 
husiness immediately and take stock. In- 
structions have gone forth throughout 
the store to make prices for this green 
ticket sale the most enticing yet, to sell 
goods at " any price " and to be sure the 
prices were low enough to clean out every 
advertised line. You buy tomorrow for 
less than we ourselves can buy. — King's 
Palace, Washington, D. C. 

There's an unusual fascination about 
this day. Small lots of broken lines of 
dependable merchandise are sold at small 
prices. The lots are not large — we will 
not promise how long they will last — - 
it is safe to come as early as possible. 
There are just two more days of the sale 
of the Rose stock. — Jones Dry Goods 
Co., Topeka, Kans. 

If there is one thing we take special 
pride in more than another it is our 
linens and muslin department and this 
annual sale of housekeeping linens and 
muslins. At this sale it has been our 
custom for many years to offer unap- 
proachable values of the highest stan- 
dard of quality in all the lines this de- 
partment represents and at no time or 
place can values of such commendable 
character be purchased as at the prices 
quoted. — Barney's, Schenectady, N. Y. 

Greatest in point of sales, and even 
more remarkable in excellence of values. 
Interest increases steadily, and each day 
shows a growth of trade that is little less 
than phenomenal. But the values are 
here — that is the secret of the success of 



this sale.— Strawbridge $ Clothier, Phila- 
delphia, Pa. 

If interested at all in the purchase of 
a suit or overcoat you must be inter- 
ested in this sale. It brings the biggest 
opportunity of the season— of the "en- 
tire six months in fact. We are paying 
a tremendous penalty for the riddance 
of the small lots. But there's no place 
in this progressive store for "rem- 
nants." And we regard as a " remnant " 
every lot of less than six garments. 
Throughout all the suits— plain black 
worsted and cheviot, and fancy cheviot 
and worsted — and all the overcoats— 
staples, belt coats, paddocks, surtouts 
and ulsters — there are hundreds of lots, 
of which two, three, four or five remain. 
— Saks fy Co., Indianapolis, Ind. 

Workmen are hammering and sawing 
in the building. Salesmen are striving 
to give all the attention possible to cus- 
tomers; and customers are surging 
through the store gathering up the bar- 
gains that are found on every floor. 
The opportunity to you comes because 
we must get out and our new building 
is nowhere near completed. — Los An- 
geles Furniture Co., Los Angeles, Cal. 

Our great sale is in full swing. The 
first week of our sale was a great suc- 
cess. The grand response we have al- 
ready received proves that the public 
has faith in the honesty of our offers 
and that, at the prices named, we will 
soon clear out shelves of summer stock. 
— Esmay $ Daggett, Utica, N. Y. 

We are not at liberty to mention the 
name of the Boston concern who car- 
ried this stock, but they were noted for 
the high grade of their merchandise, 
their trade coming principally from the 
select families of Boston and vicinity. 
To be able now to choose from this fine 
assortment of high-class goods at the 
prices we quote, should be an attraction 
that even the most heedless will appre- 
ciate. The offering of this splendid pur- 
chase, together with the lots from our 
own stock which we have laid out for 
this great May clearance sale, will form 
a bargain opportunity that can never 
occur again. — B. H. White Co., Boston. 

Six Startling Sales! Just walk into 
the north store. You will find these 
Six Splendid Specials all on the ground 
floor, north store. Each is an index to 
the great values offered in these busy 
departments. Surely you never saw such 
astonishing bargains offered in such fine 
goods. These sales begin on Wednes- 
day morning and continue Thursday 
while these goods last. Better come 
early.—/. N. Adams $ Co., Bufalo. 



SALES— MISCELLANEOUS 



976 



ADVERTISERS CYCLOPEDIA 



Twice a year we sell Beds and Bed- 
ding cheaper than any other house we 
know of — and only twice a year is it 
possible for us to engineer such a sale. 
Every year the movement grows. Every 
sale is bigger and as much better than 
previous ones as we can make it. Every 
facility at our command, the extraordi- 
nary resources and power of this big 
establishment, is brought into play in 
securing for you economies that other 
stores do not attempt to match. — W. V. 
Snyder $• Co., Newark, N. J. 

This sale has been a revelation to the 
economical buyers. The surprising val- 
ues offered have elicited the praise of 
the most skeptical. Every article ad- 
vertised is just as represented. Don't 
miss this opportunity to secure merchan- 
dise that you'll need for fall and winter 
at prices less than the cost to manufac- 
ture. Remember sale ends to-morrow. — 
Lee Hall, Marion, Ind. 

The " round-up " days of the Van 
Sciver February sales fairly teem with 
some of the best bargains of the season. 
Stock-taking has practically ended and 
the price-cutting pen has gone deep into 
the figures on tags attached to some of 
the finest stock that the Van Sciver store 
holds. It is on pieces which will not be 
continued that this price-cutting has been 
the keenest. You will marvel when you 
see what choice articles we have marked 
at ridiculously low prices; but although 
our broad acres are arranged to accom- 
modate the largest stock in the world, 
we must consider the room required for 
new stock now arriving, and regardless 
of the beauty and value of the reduced 
pieces, they must go and go quickly in 
order to make our store better, more ad- 
vantageous to our great host of cus- 
tomers. This is a week that many look 
forward to — the week in which the stock- 
takers wind up their work. The public 
has long since learned that the end of 
February holds out the most tempting 
bargains — this year they're wonderful. 
— /. B. Van Sciver Co., Philadelphia. 

We want to make the last day one of 
the best, not only in sales but in values; 
so we have marked down a large num- 
ber of pieces to half original prices — 
a few at even less than half; and buyers 
who come early will secure some of the 
most remarkable values that have been 
shown in this truly remarkable special 
sale. — Strawbridge $ Clothier, Philadel- 
phia, Pa. 

To-day begins the biggest and most 
interesting sale this store has ever 
launched. The stock provided for this 
winter is by far the best made, the very 

SALES— M ISC 



best fitting, and best character and style 
clothing we have ever manufactured. 
But the time has come to close out this 
splendid stock, regardless of its worth. 
— W. H. Wanamaker, Philadelphia, Pa. 

It has been said that "the public like 
to be humbugged," but, it's not so! If 
a store fools its customers once they 
are always suspicious afterwards! Our 
sales are so largely patronized because 
the people believe our representations, 
and we'll take good care they never have 
reason to do otherwise! — Perry $ Co., 
"N. B. T./' Philadelphia, Pa. 

Thousands of customers and mer- 
chants visited our Friday sale. All were 
unanimous in saying that our prices 
were the very lowest in the city. Our 
sale will be continued Monday, and our 
prices will be as low and in some de- 
partments lower. Come and see for 
yourself what we have to offer you. — 
O. Lemire # Co., Montreal, Can. 

It is extremely hard to start a sale of 
underwear and hosiery at Loeser's which 
shall pass the precedents already estab- 
lished. All season the offerings here 
have set a pace which was never before 
equaled. Great sales have followed each 
other in rapid succession, each present- 
ing more extraordinary opportunities 
than the last. The standard of value- 
giving has been raised beyond anything 
that Brooklyn ever knew. But the dif- 
ficult has been accomplished; the prece- 
dents have been equaled and surpassed; 
the unequaled prestige and purchasing 
power of the Loeser Store have been 
turned to best account, and for Tuesday 
we announce the greatest underwear and 
hosiery sale ever held in Brooklyn. — 
Fred. Loeser $ Co., Brooklyn, N. Y. 

Our story will be a short one. You 
simply want to know how cheap you can 
buy goods during a sale. One portion 
of the story is this : Upon going through 
the immense stocks of this big store, we 
find thousands and thousands of dol- 
lars' worth of goods we never knew we 
owned, and we don't want to own now. 
Having determined that every article, 
yard and piece of these goods shall leave 
this store before Saturday night next, 
we are here to tell you of all the money- 
making sales for you, you ever attended, 
you'll find this the greatest to get some 
of the greatest bargains ever offered the 
people. — Edward Wren Co., Springfield. 

The big store is jammed from top to 
bottom! Everybody is smiling! It's 
a jolly crowd! Going from counter to 
counter taking advantage of the greatest 
bargains they ever saw ! They're all 
happy! — Globe, St. Louis, Mo. 
ELLANEOUS 



OF SELLING PHRASES 



977 



Great half-price sale, at which we give 
you the opportunity of buying of our 
best lines in all departments at exactly 
half our regular prices. These are not 
"jobs" bought for a cheap sale, but all 
articles of sterling value, selected with 
care from our magnificent stock of good 
merchandise and marked down in good 
faith from our regular prices. — Adam, 
Meldrum $ Anderson Co., Buffalo, N. Y. 

Not for an hour since this sale began 
have we allowed interest to lag. When- 
ever a lot sold down or entirely out it 
was replaced by another equally attract- 
ive, and that keeps the selections at top 
notch. Tables are consequently heaped 
with good and seasonable footwear for 
men, women and children. — Siegel 
Cooper Co., New York, N. Y. 

We are getting ready for the great- 
est autumn trade in our history; and 
now, while we are clearing our stocks, is 
your opportunity to secure our kind of 
merchandise at prices less than you 
would have to pay for ordinary grades. 
Come early and often — there's always 
something new to be seen. — Strawbridge 
$ Clothier, Philadelphia, Pa. 

Never before have we been able to 
make our buying and planning count for 
so much in a value-giving way. Space 
is so limited that we cannot give you a 
correct idea of the great scope of this 
sale here. You must come and see for 
yourself to fully realize its extent. — 
Hecht's, Washington, D. C. 

We are holding this week one of the 
greatest sales ever attempted in Buffalo. 
Thousands of dollars worth of surplus 
stocks from the leading manufacturers 
of this country have been offered and 
sold by us at prices invariably less than 
half the cost of production. — Siegrist $ 
Fraley, Bufalo, N. Y. 

Our general reduction sale lasts but 
six days longer. The opportunity to buy 
the highest class of shoes from San 
Francisco's most exclusive shoe house 
will not soon recur. Every shoe is re- 
duced; present purchases mean ample 
saving. — Sommer <$; Kaufman, San Fran- 
cisco, Cal. 

Summer apparel sale. Further start- 
ling reductions in all departments take 
place in the Bedell stores for the en- 
suing week. It is now a positive clear- 
ance of every spring and summer in the 
New York and Brooklyn establishments. 
These prices mean a finality. No such 
values can be expected a second time. 
The garments included are the most 
fashionable and exclusive of the cele- 
brated Bedell productions. — Bedell, New 
York, N. Y. 



Monday we give possession of one- 
half of our store. We will occupy the 
other half a few weeks longer, to enable 
us to close out the balance of our stock. 
Judging from the number who visited our 
store this week and took away rare bar- 
gains, we should say that buyers appre- 
ciate such an opportunity. — Campbell 
Curio Co., Los Angeles, Cal. 

The great closing-out sale is your op- 
portunity to save money on dependable 
goods. If we could go into your home 
and show you samples of our goods 
alongside of goods you are buying every 
day, we would shortly convince you that 
we were able to save you money. Be- 
sides, it looks reasonable. AVe bought 
this stock at 57 cents on the dollar. You 
have seen our very low price quotations 
in recent page and half-page ads. The 
goods are here for you to see; it's your 
loss if you don't purchase soon. — Funk 
Bros., Portland, Ore. 

Our spring stock is now complete, 
and our big drapery store in the base- 
ment sales room is a very busy place 
these days. With house cleaning now 
at hand almost every home is in need 
of new draperies of some sort, and we 
have planned for your benefit a cut 
price sale that will interest every eco- 
nomical housewife. The big blue pencil 
has done its work well, and the values 
are the best and the prices the lowest 
any firm ever dared to put on up-to- 
date, seasonable merchandise. Come to 
this big sale. You will find the values 
even better than we tell them. Savings 
to an extent of at least 25 per cent., and 
in many cases even better. The follow- 
ing items will give you an idea how we 
undersell all others. — Martin's, Peoria. 

Twenty years on the Avenue, three 
years in this great building — an enor- 
mous sale to commemorate it. It is 
twenty years now since some of you first 
saw the sign-post that served to guide 
you to this store — not into this beautiful 
building that now serves as a home for 
the Adams business, but in a little two- 
story affair that would hardly hold one 
department of this business of to-day. 
Great changes — many of them. And 
we've progressed with the age. No fan- 
fare of trumpets, very few pyrotechnics; 
but we've progressed, nevertheless. And 
now for a great sale to commemorate 
it — a sale that will provide you with 
values never before approached by any 
store. These anniversary specials will 
be on sale all day Monday and Tuesday. 
They are in every sense at or below 
actual cost. — Adams Dry Goods Co., 
New York, N. Y. 



SALES— MISCELLANEOUS 






978 



ADVERTISERS CYCLOPEDIA 



Best chance of the season to buy such 
things as you need more now than at 
any other time of the year — an oppor- 
tunity to save that comes only from this 
store. Our notion sales are famous for 
sterling quality of goods — we never offer 
anything that we would not sell at 
regular prices from day to day. This 
sale is a good example of a real notion 
sale. Look the list over and you will ac- 
knowledge that it is best of all. — L. 8. 
Plant $ Co., Newark, N. J. 

Many months of preparation were 
necessary before this important event 
could be got ready. But it is ready 
now and rightly ready. It is the sale 
of all the year for money saving. And 
that, too, without the necessity of sacri- 
ficing your artistic desires to mere price 
economy. — Ehrich Bros., New York. 

The Sales That Have Made Friday 
Famous. — Friday can no longer be 
thought unlucky by the people of Brook- 
lyn. It has become a day of great val- 
ues, eagerly appreciated by an expec- 
tant public. A day of great variety, 
every corner of this great store con- 
tributing its share to the selling treats. 
— Abraham fy Straus, Brooklyn, N. Y. 

We are now holding this tremendous 
reduction sale for the purpose of clear- 
ing out every odd garment now in stock. 
It makes no difference how late or prac- 
tical the style may be — every odd suit, 
coat, skirt and waist has got to go. 
Right now is your opportunity to take 
advantage of some phenomenal bar- 
gains. — Livingston Bros., San Francis- 
co, Cal. 

Sanger's money saving sale. Begins 
to-morrow — it's the summer clearance 
time, stocks must now be reduced and 
our earnest efforts are seconded by the 
lowest price quotations we have ever 
made. Every stock is full of bargains 
in desirable, high class merchandise and 
the stocks are so complete that you will 
find it pleasurable to select from them. 
Buy your supplies for the summer 
months, merchandise is going up, take 
advantage of our summer reductions. — 
Sanger Bros., Waco, Texas. 

The throng of buyers on Friday, at the 
beginning of this half-price sale, was 
one of the largest we ever saw; we have 
made many new friends. We sell the 
best Clothing made; and, of course, the 
best Clothing at half price is a great at- 
traction. The sale continues this week. 
— Strawbridge <f- Clothier, Philadelphia. 

We are determined to make this sale 
pull as it never pulled before. Half the 
magnetism is in the prices — half in the 
quality. The story of its growth — its 

SALES— M ISC 



increased saving possibilities year after 
year is so plausible that it cannot be 
doubted, and when you come you will 
find the bargains everything that's 
claimed for them if not better. — Siegel 
Cooper Co., New York, N. Y. 

This sale is fairly at its zenith this 
morning. All the tremendous selling of 
last week has not lightened either values 
or variety. The outgoing furniture has 
simply made way for the tens of car- 
loads that have come. Our floors are as 
full as we dare pack them, by reason 
of the fine offerings that are clamoring 
for the opportunity to be presented to 
you. Last week's sales records have 
again proven that public interest in 
these semi-annual furniture movements 
is rapidly growing. Sales have been 
larger and the purchasers have been 
more enthusiastic than ever before. — 
Wanamaker, New York. 

We are going to make a clean sweep 
Saturday of everything in winter weight 
underwear and heavy weight walking and 
dress skirts. If you have a need in 
these lines come Saturady, it will pay 
you well. — Galpin's, Atlanta, Ga. 

A cold wave is on the way. That 
makes this sensational discount sale all 
the more opportune. Buy clothing and 
underwear for present and future wear. 
You can't invest your money more 
profitably. — Eiseman Bros., Atlanta, Ga. 

Yesterday's opening business of the 
year was the largest in our history. 
There is an excess of good things — first, 
the special January sales; second, the 
winter season general stock reduction 
sales; third, the special rebuilding sales, 
necessitated by the approaching demoli- 
tion of our building at 111 to 115 Wa- 
bash avenue. These last named sales 
mean decided loss to us — but that we 
cheerfully accept as an inevitable feature 
of the situation. We cannot, however, 
insist too strongly on the splendid op- 
portunities they afford to every one in 
Chicago to buy all kinds of housefur- 
nishings at ridiculously low prices. — 
Mandel Brothers, Chicago, III. 

The Rummage Sale, the greatest price 
lowering movement of the year. — Schip- 
per § Block, Peoria, III. 

Hundreds of thousands of dollars' 
worth of seasonable merchandise, 
bought for its desirability and for as 
little as ready cash will buy, will be on 
sale. Smallness of profits, reliability of 
goods, popularity of prices, money back 
if you want it — these principles which 
we apply are the keynote to our success 
and make our sales so attractive. — 
Bernheimers', Kansas City, Mo. 
ELLANEOUS 



OF SELLING PHRASES 



979 



This sale comes very near a month 
earlier than usual — owing to our great 
silk sales that have followed one after 
another, creating odd accumulations of 
silks that must be cleared out at once. 
This sale is without a doubt the most 
auspicious event of its kind we have 
inaugurated for some time. Of course 
the lots in some instances are small, so 
early choosing is advisable. — Simpson, 
Crawford Co., New York, N. Y. 

An apology is due our thousands of 
kind patrons who thronged this floor 
yesterday, and who were obliged to wait 
at the doors for their turn to get in. 
We have doubled our force of em- 
ployes for to-day and are in hopes to 
be able to more promptly wait on all. — 
Hummel, Indianapolis, Ind. 

"Three-barreled," this rummage sale. 
One barrel is loaded with the things we 
always close out of stock at this time 
in the summer, plain rummaging. An- 
other is filled with things crowded out 
by the builders taking possession of the 
new section of the new building, to finish 
the interior by autumn. The third holds 
the merchandise that manufacturers are 
sending in to be sold at wholesale prices 
or less. It's a lively and profitable July 
ahead, keep an eye on the store. — The 
Wanamaker Store, Philadelphia, Pa. 

Our great mill-end sale has been sow- 
ing seed. In other words the great val- 
ues, the absolutely unprecedented prices 
are becoming widely known — not only 
through the newspapers, but through the 
pleased customers who spread the news 
of the great values they have gotten. 
If you haven't yet attended this great 
sale, you had better do so very soon as 
it only continues five days more. There 
are plenty of bargains for everybody. — 
C. B. Hawley $ Co., Bay City, Mich. 

The second week of the great Mill- 
Outlet Sale is proving a record breaker 
in every way. The special values have 
been instantly appreciated, and the way 
they are being gobbled up is a caution. 
Many medium and small sized lots have 
been secured in scouring the market the 
last few days, and these, with the choic- 
est of earlier comers, are specially re- 
duced for Thursday only, up till 6 p. m. 
Come early and get the pick. — The 
Furst Co., Jersey City, N. J. 

The mill-end sale, now in full swing, 
is absolutely without equal. These 16,- 
000 yards of spring woolens, snapped 
up by us at a fraction of their standard 
price, now tailored into clothing the like 
you would surely expect to cost twice 
as much. From the minute of its open- 
ing this sale was so wonderfully success- 



ful that to-day, more than ever, the 
house of Felix Kahn & Co. is recognized 
as the very best place in Chicago to buy 
clothing.— Felix Kahn <§• Co., Chicago. 

No matter what purchases you may 
make during the sale, just depend upon 
it, you will save money. Every woman 
knows what the " Mill-End " sale means, 
it tells of the eagerness of manufac- 
turers to unload and clean-up their 
stocks, to clear every floor and shelf of 
surplus goods in preparation for the 
winter months. To the average home it 
means economy in the strictest sense of 
the word, an opportunity to buy de- 
pendable merchandise at tremendously 
low prices. — Dives, Pomeroy $ Stewart, 
Harrisburg, Pa. 

We have for a long time realized that 
the majority of people prefer to have 
some one day in the week set aside for 
just such lines of goods as are necessary 
to furnish a house; therefore we have 
designated Thursday of each week as a 
special sale day of almost everything 
that pertains to housefurnishings. Our 
advertising in the past several weeks 
has been such as to warrant your liberal 
patronage, but to thoroughly impress you 
with the fact that we can and do make 
lower prices on Thursday than any other 
day, we offer the following subjoined 
list for your approval. — Mamburger's, 
Los Angeles, Cal. 

Monday will mark the beginning of 
our great October selling campaign, and 
we have no hesitancy in stating that we 
have never before been as confident of a 
generous response to our advertising as 
we are in this instance, and why we 
feel this way will be patent to everyone 
who visits our store. Never before have 
we been able to show the wealth of styles 
or such values as now have place upon 
our shelves and counters. — Israel's, San 
Bernardino, Cal. 

If you read this ad. and do not take 
advantage of this, the greatest sale of 
the kind ever attempted in Columbus 
at this season of the year, you will be 
missing a rare feast of bargains. A sale 
without a parallel! We are anxious to 
reduce our large stock of fine trimmed 
hats, cloaks, suits, skirts, waists, furs 
and wrappers before Christmas and if 
price counts we will indeed accomplish 
our purposes. Before you read the fol- 
lowing prices we would like for you to 
understand that every article we sell at 
this sale has been reduced in price, and 
if you buy the same class of goods for 
the same money elsewhere — we will be 
satisfied to refund your money.— Max H. 
Bieser, Columbus, O. 



SALES— MISCELLANEOUS 



980 



ADVERTISERS CYCLOPEDIA 



It is not strange that the power that 
created the golden sparks we see at night 
in the heavens above can toss them at 
will hither and thither — nor is it strange 
that the hand that made the mill-ends 
can toss them where they will do the 
most good. For they are not used as a 
source of profit. This we have con- 
stantly announced from the first, for 
we do, invariably, sell them at mill-end 
cost. In contemplation of the pleasure 
in store for me while with you, spiced 
by the public crowd at the sale, I am 
impatiently working my way southward 
to Columbia and will arrive in time for 
the opening of your biggest mill-end 
sale. — The Jos. L. Tapp Co., Colum- 
bia, S. C. 

February is looked upon by most mer- 
chants as a dull month. It will not be 
in this busy store. We cannot afford 
to let it get so. The continuation of 
this great sale well into the month will 
give you many a lesson in practical 
economy. We can say in all sincerity, 
never was a sale organized with more 
careful attention or carried out with 
greater approbation of the buying pub- 
lic. Saturday's assortment of bargains 
are equal to the best yet. Shop early. — 
James Shea, Hamilton, Can. 

A great sale for housekeepers. Im- 
ported housewares at half price. This 
is the first sale of the kind of which we 
have ever known. It presents economy 
chances which are absolutely without 
precedent. If every housekeeper in 
Brooklyn could see exactly what is in 
the sale; instead of simply reading about 
it, we think that every housekeeper in 
Brooklyn would be here before nine 
o'clock to-morrow morning. This is the 
sample line and stock on hand from the 
foremost importer in America. The 
finest table and kitchen utilities that 
come to America are included in what 
is shown here. But there is no large 
quantity of any one thing, and for that 
reason we have bought the whole stock 
to sell for half price or less. For that 
reason, too, it will be wise to come early. 
Descriptions are difficult, because there 
are so many things to describe. Nickel 
wares, brass wares, copper wares, alu- 
minum, wood, glass silver — everything 
imaginable makes up the stock. Every- 
thing is in perfect condition. Every- 
thing fills some special need and fills it 
well. Hundreds of individual and origi- 
nal utilities that will make admirable 
card prizes are included. Hotel, res- 
taurant and boarding-house managers 
will find much to interest them. The 
goods are spread all through the various 
sections of the great Basement House- 

SALES— MISC 



wares Stores. We list them as well as 
we can — but come early and see and 
share for yourself. It is a chance which 
may well never have a repetition. — 
Frederick Loeser <§■ Co., Brooklyn. 

One of those remarkable sales that il- 
lustrate the immense resources of Brook- 
lyn's great store. This is the time these 
things are most needed and here they 
are at prices that, quality for quality, 
cannot be equaled in other stores. It 
need hardly be said that every piece is 
worthy of this store, worthy of the name 
of Abraham and Straus, synonymous 
with perfect satisfaction. — Abraham $ 
Straus, Brooklyn, N. Y. 

Apart from the interest the above ex- 
hibitions have for you, the many special 
sales now in progress afford money-sav- 
ing opportunities not to be overlooked. 
Such sales involve everyday necessaries 
as well as luxuries — everything from 
trifles in the notion store to highest class 
model gowns and wraps. We invite you 
to stroll through this great Macy store 
— the largest store under one roof in 
the world. — Macy's, New York. 

Tuesday morning we inaugurate an 
October sale of surpassing importance 
to the ladies of Toronto. A sale eclips- 
ing any other of its kind this store has 
ever attempted or the ladies of Toronto 
ever shared. — Simpson, Toronto, Can. 

August, the month of harvests, is in- 
variably, with our customers, a month 
of bargain harvesting. Our invoicing 
is over. Our buyers are in the large 
furniture markets. When they return 
next month the new fall goods will be- 
gin to arrive. We will need all the 
room we have. So this month there will 
be heavy reductions all through the 
house. — The Household Fair, Kansas 
City, Mo. 

The great May sale that opens here 
this week with the most surprising val- 
ues of the season, will prove of inesti- 
mable importance to economy seekers 
everywhere. Nothing that brains and 
push and clever merchandising can ac- 
complish will be omitted to make it a 
welcome bargain event to all. — B. H. 
White <§■ Co., Boston, Mass. 

A fitting climax to our other forceful 
May sales — a most attractive sale of 
finest summer garments for women and 
children. Ready cash did wonders in 
the market for finest merchandise. Our 
buyer, who has just been East, saw the 
opportunity and lost no time in closing 
a deal whereby the manufacturers 
turned over several lines of stylish sea- 
sonable garments at less than their cost 
to make. — Dayton's, Minneapolis, Minn. 
ELLANEOUS 



OF SELLING PHRASES 



981 



The last week of our great annual 
May sale of men's suits in which profits 
have vanished into empty air — "like the 
baseless fabric of a dream." With 
nerves of polished steel we have flung 
back the floodgates of values and let 
loose the greatest bargains in men's up- 
to-the-hour apparel ever proffered the 
people in any previous mid-season sale 
here — elsewhere — anywhere. The volume 
of last week's sales wiped out the high- 
water mark of the biggest May week in 
this store's history — and we mean to 
make a new record in retail selling be- 
tween now and next Saturday night when 
this great bargain event will be brought 
to a final close. Mail orders filled. Read 
on. — The May Co., Denver, Colo. 

The annual May sale of French and 
domestic undermuslins at price conces- 
sions of about one-third. By every token 
do we count this our master-effort. It 
promises this: exceptionally well and 
generously fashioned garments of finely 
woven fabrics, in the authoritative post- 
season models, in the elaboration of 
good taste has been exercised. — Saks $ 
Co., New York, N. Y. 

We do not advertise all the bargains 
in the store. The best bargains we have 
are in limited lots and we would be 
obliged to disappoint the crowds which 
advertising would bring. Look about 
the store — ask in each department for 
the extra specials ! This is the full tide 
of the August clearance and our always 
low prices are decisively cut. — Adam, 
Meldrum $ Anderson Co., Bufalo. 

This morning at 9 o'clock we will open 
the doors on the 4th annual " rum- 
mage " sale. Ever since Christmas we 
have been preparing for this event by a 
careful inspection of every department 
in search of short lengths, odds and 
ends, broken assortments and all goods 
that haven't displayed the expected ac- 
tivity in " moving out." — The result is a 
veritable mountain of merchandise, in 
fact fully twice as much as was on dis- 
play here last year, which means that 
this " rummage " will be the greatest op- 
portunity for bargain seekers that Phoe- 
nix has ever known. Everything with a 
" rummage " ticket on must be sold be- 
fore next Saturday, January 28, when 
the sale closes. — Price is a secondary 
consideration. — The stocks must be clean 
as a whistle, before the Spring goods ar- 
rive, and this is our method of unload- 
ing. Any woman in Phoenix or vicinity 
who fails to attend this feast of bar- 
gains will miss the chance of the year 
to buy real, high-class, seasonable dry 
goods at less than prices asked elsewhere 

SALES— MISC 



for job lots and indifferently made 
trash. It's so easy to give figures and 
so difficult to show qualities in print that 
we can only say to every woman for 
miles around come and "rummage." — 
M. Goldwater <§• Bro., Phoenix, Ariz. 

Once more has Mr. Lockhart demon- 
strated to the many bargain lovers of 
this valley that the mill ends such as he 
is renowned for supplying are cheaper 
and in better shape than any other store 
can secure at any price. His talks and 
speeches to-day were listened to by ad- 
miring thousands, and the bargains he 
offered were as easily taken. But the 
main secret of Mr. Lockhart's success 
lies in the fact that only a portion of 
the good things are offered on the first 
day. Hundreds, yes thousands of items, 
are reserved for the second, third and 
even the last day. If you've been to-day, 
come again to-morrow. If you have 
not attended the sale, do so — to-morrow. 
You'll be well repaid. — G. M. McKelvey 
<§■ Co., Youngstown, Ohio. 

It's the bargain event of April. A 
sale fraught with larger saving possi- 
bilities. It affords an opportunity of 
buying seasonable goods right at a time 
when they are in greatest demand. This 
is not a haphazard collection of a few 
articles, but it contains the very best 
numbers of guaranteed hosiery and un- 
derwear, with a saving on every item. 
An idea of the magnitude of these ex- 
positions is best obtained by a visit to 
the store. These sales are planned as 
business propositions. If we can go to 
the maker with big enough orders we 
get wholesale prices. With our five big 
California stores to buy for it is easy 
to see how the price advantage falls to 
us. All through the states of Georgia 
and Tennessee new hosiery and under- 
wear mills are springing up. Instead 
of transporting cotton to the New Eng- 
land states new factories are started 
next door to the Southern cotton fields, 
where with home labor and cheap raw 
product, fine hosiery and underwear is 
being produced at a fraction of the old 
style method. These new factories want 
customers, but they want large ones. 
The name of Kutner-Goldstein Co., on 
account of its big business, is an open 
sesame among these new mills for low 
prices. The makers are anxious to sell 
to us; so anxious that we get wholesale 
prices. This is the reason for this big 
exposition. We own these goods cheaper 
than any store in the valley, and we're 
pricing them to you at just what stores 
about town are obliged to pay the whole- 
saler for goods of equal value. — Kut- 
ner-Goldstein Co., Fresno, Cal. 
ELLANEOUS 



982 



ADVERTISERS CYCLOPEDIA 



SALES 



During a season abnormally dull we 
have been doing a business far beyond 
our expectations. Great price clipping 
for our Anniversary Sale is the magnet 
that has drawn this splendid trade. 
Those who have already purchased have 
secured values to be appreciated. Those 
who have yet to purchase will also se- 
cure a like saving whatever they may 
buy. Summer Furnishings and season- 
able goods of all kinds are included in 
this sale, and the thrifty householder 
will find this an exceptional opportunity. 
— Vance-Fitz Gibbons Furniture Co., 
Joliet, III. 

These particular arrivals could not 
come to us in a more needy time. This is 
anniversary week, so we want to make it 
the greatest event of bargain giving we 
ever held. If you've been here early in 
the week you know of the exceptionally 
good values we offer; if you have not, 
read these, then ask yourself if they 
don't invite a pressing call to these stores 
that carry high grade merchandise at 
low grade pricings. — Philadelphia Bar- 
gain Store, Trenton, N. J. 

It is with a good deal of pride that 
we open this Ninth Anniversary sale. 
We are proud of the fact that Kan- 
sas City people have bestowed upon us 
their confidence to so great a degree that 
this Boys' Clothing Store has grown 
faster and faster each succeeding school 
term, until to-day it ranks, in matter of 
sales, among the highest of the stores 
west of Chicago. — Jones Dry Goods Co., 
Kansas City. 

Greatest bargain spread ever in St. 
Louis starts to-morrow, 8 a. m., at the 
most remarkable store in the world. A 
sale in which we give away thousands 
of dollars in loss of profits. For many 
years our anniversary sale has unques- 
tionably been the leading bargain event 
in this community. The mere announce- 
ment of the anniversary sale is enough 
to crowd the store, because we have 
proven that this is the sale of all sales 
for money-saving shoppers. We al- 
ways give customers the best dollar's 
worth, but during our anniversary sale 
we do more. We spread a veritable 
bargain feast, in many cases reducing 
prices on some of the most staple and 
best selling merchandise to half. — Globe, 
St. Louis, Mo. 



" No morning sun lasts all day." Life, 
at its best is but a short period of time. 
We must provide during its productive 
seasons for years of decline. Saving is 
necessary. Scroggie's Aftermath Sale 
offers to savers the best facilities, con- 
venience of shopping, invariable cour- 
tesy, convenient location, a saving of 25 
to 75 per cent. All new fresh goods, 
imported from the high-class manufac- 
turing centers of the world. — Scroggie's, 
Montreal, Can. 

This Bargain Friday comes at an op- 
portune time. We've just finished in- 
ventory, and our stock counting reveals 
thousands of dollars' worth of goods 
which we are anxious to dispose of re- 
gardless of cost or former selling price. 
There's not an article, however, that is 
not usable and highly desirable at this 
particular period. You can have these 
goods now at a mere fraction of what 
they would have cost you a week ago. 
We've held on long enough. Now it's 
your turn to take them at these Bargain 
Friday prices. — The 14>th St. Store, New 
York, N. Y. 

Another year has rolled around and 
again we celebrate the founding of this 
store with a big two-day sale that will 
overshadow in magnitude and value- 
giving any similar event known in the 
trade history of Greater Wheeling. 

We want our out-of-town friends to 
know that all former efforts will be 
eclipsed — that we intend making this 
Anniversary Sale notable for the ex- 
cellence of the merchandise included 
and the lowness of the prices which will 
prevail. In every one of the thirty odd 
departments of the store will be offer- 
ings such as you little dream of, rang- 
ing from 15 per cent, to 50 per cent. 
under normal quotations. Preparations 
for this great annual event have been 
under way for months and in view of 
present trade conditions our spot cash 
offers secured us immense quantities of 
new and fashionable Fall goods at price 
concessions that would have been im- 
possible in any other way or at any 
other time. These goods are to be sold 
during our Sixty-first Anniversary Sale 
and our customers will profit by some of 
the most wonderful values ever offered 
by this or any other store. — Seth <g* 
Thomas, Wheeling, W. Va. 



SALES 



OF SELLING PHRASES 



983 



Semi-annual sale of wrappers and ki- 
monas. Can you afford to make these 
comfortable garments at home with such 
prices and values as these? No; you 
can't. The making, the generous fullness 
of the garments and in fact everything 
you have a right to expect is shown in 
this semi-annual sale. Such excellent 
values so lowly priced are not always 
possible; but a lucky trade-find brought 
these just in time for you to save one- 
quarter to one-third on your purchases. 
— Abraham $• Straus, Brooklyn, N. Y. 

The public has made possible the 
steady growth of this business from its 
modest beginning in 1847 to its present 
size, and it is but fitting that the peo- 
ple should participate in a financial way 
in the celebration of its anniversary. We 
have planned these Anniversary Sales on 
a liberal scale and all are to share sub- 
stantially in the savings which will be 
a marked feature of the event. 

We hold our Sixty-first Anniversary 
Sale Monday and Tuesday, October 5th 
and 6th, comprising selling events of a 
character that mean much to those who 
find it necessary to be careful of their 
expenditures at this time. Naturally 
we can't quote prices in this circular, 
but we will say that all over the house, 
from basement to fifth floor, are bar- 
gains such as it will pay you well to 
come for, even if you live a long dis- 
tance from Wheeling. The new Fall 
stocks are in and on display and the 
goods are to be sold at prices never be- 
fore possible. So again we say to you: 
Come to Wheeling and help us celebrate 
our Sixty-first Anniversary — we will 
treat you right and you will save a lot 
of money. — Seth $ Thomas, Wheeling. 

It's our annual sale; always the 
greatest when it comes. This is the 
time. Once each year we plan to save 
you more than at any other time. We 
gather immense quantities for this very 
purpose. The list which follows ought 
to prove of universal interest because 
it means abundant economy. — Adams 
Dry Goods Co., New York, N. Y. 

This is our third annual sale of petti- 
coats. It has been prepared with more 
care and thought than any previous sale. 
Good petticoats can be bought here for 
less money than you have ever before 
had the privilege of buying them. Here 
are two specials for today's selling. 
There are many others that it will pay 
you to see.— Emery, Bird, Thayer Co., 
Kansas City, Mo. 

Three thousand bright, crisp and new 
waists made especially to our order, form 
the nucleus of this annual sale. Words 



fail to utter in the exploitation of merit 
and genuine satisfaction that is ours in 
making this announcement, and we an- 
ticipate the pleasure that must accrue 
to our patrons in the buying, for the 
selling to-morrow will out-rival any 
similar attempt ever made by any re- 
tail establishment in Greater New York. 
Our arrangements were perfected when 
sleighing was an enjoyable feature in 
Prospect Park. Time, labor and money 
have been so closely allied that not a 
feature of good merchandising is miss- 
ing, to the end that you may have the 
best and most seasonable apparel at 
ridiculous prices. — A. J. Namm, Brook- 
lyn, N. Y. 

We are holding our annual sale of 
new embroideries. It means that you 
can save at least a third on the values 
of anything you purchase. Anticipate 
your needs and benefit by our special 
offerings. Particularly special are the 
nainsook matched sets, cambric edges 
and insertions, beadings, Swiss edges and 
insertions, also 18-inch corset cover 
flounces that we are offering just now 
for 25c. a yard. Our show window will 
give you some idea of what you can get 
for that small price. Step inside and 
examine them. You'll buy; you can't 
help it. — Brown, Thomson $ Co., Hart- 
ford, Conn. 

Final day of before inventory sales. 
Opportunity takes wings to itself when 
the advantages of these sales will have 
ceased to exist, which will be with the 
closing of the store on Tuesday evening. 
The attractions are manifold; the field — 
the entire store. Every stock has its 
quota of bargains, virtually a smash-up 
and let-down of the price bars on every 
class and lot of goods that we do not 
care to have on the listing sheets. The 
cuts have been applied to all winter mer- 
chandise. Goods that will be required 
for your comfort, pleasure and adorn- 
ment every moment of the next three 
months, and longer. Your co-operation 
in helping us move the goods will prove 
profitable. We have made the rates 
very low for brisk selling of same. — 
John G. Myers Co., Albany, N. Y. 

Bargain news is all good news — it 
travels fast. That's why this great 
twice-yearly event is growing greater 
each day. The people of New York and 
surrounding suburbs have never bought 
high-class merchandise at such remark- 
able bargain prices before, nor will they 
again this season have such a saving op- 
portunity as this pre-inventory sale af- 
fords. — Simpson-Crawford Co., New 
York. 



SALES 



984 



ADVERTISERS CYCLOPEDIA 



The Pre-Inventory Sales now in prog- 
ress throughout this store are significant 
for the range of merchandise covered, 
and for the remarkable value-giving 
made possible only by the unique pur- 
chasing power and price-making pur- 
chasing power of this institution. — Mar- 
shall Field $ Co., Chicago, III. 

Thorough dependability and absolute 
trustworthiness are never for a moment 
separate from the merchandise in this 
store — no matter how low the prices. 
And remember, in this Before-Inventory 
Sale, as at all times, when you get your 
purchase home, if it turns out to be dif- 
ferent than you thought it was when 
you bought it, return it at once in salable 
condition along with duplicate check and 
get your money. Could anything be fair- 
er than that? — Emery, Bird, Thayer Co., 
Kansas City, Mo. 

The coming of the Easter tide will 
prove a signal for the smartest dressing 
of the season. Most every man will look 
his best on Easter Day and why not 
you? You will look your best if we are 
permitted to furnish your suit. — United 
Woolen Mills Co., Parkersburg, W. Va. 

It is nearly time to write in the diary 
" Ready for Easter."— Schifer $ Block, 
Peoria, III. 

To-morrow we open the greatest three 
weeks' Easter selling in our history. 
There is no getting around it, the choic- 
est wearing apparel for women that the 
world produces is to be found here. 
There is no getting under it, our prices 
are actually lower than inferior styles 
and qualities are offered for as a rule, 
and much lower than the same class of 
goods can be found elsewhere. This is 
abundantly proven by the enormous busi- 
ness that we have created. The lead- 
ing business of Chicago on women's 
wearing apparel did not come to us by 
accident. Those who saw the display 
here last week understand one great 
reason, and those who see the prices 
here this week will understand the other. 
Do you realize that our store is to-day 
almost double its size of one year ago? 
The same forces which have caused it 
to grow so rapidly in the past stand 
out more prominently to-day than ever 
before. The women are scarce who will 
select anything in wearing apparel to- 
day without first looking at Stevens.' — 
Chas. A. Stevens # Bros., Chicago, III. 

First Annual Easter Opening Spring 
Millinery and Tailored Garments. Two 
reception days — days of splendor, days 
of welcome. — John 'Anisfield Co., Cleve- 
land, Ohio. 

SA 



Easter peeping in at the Gateway! 
With this thought in view we have made 
every description. Never has this store 
shown such a variety at the very thresh- 
old of a season and remarkable collec- 
tion of values. No need to debate over 
the worth of things here. We skip no 
opportunity to give you the very best 
values. — S. J. Burt <§• Bros., Ogden. 

Interesting Easter offerings at inter- 
estingly low prices. — II. Batterman, 
Brooklyn, N. Y. 

Annual Fall opening sale of lace cur- 
tains and portieres. We have never in 
any previous sale shown as many styles 
or such values. Our regular prices on 
curtains and portieres are much below 
the prices in other stores, but for Friday 
and Saturday every, curtain and portiere 
in stock goes at sweeping reductions 
from our regular prices. — Miller, Mower 
$• Flynne, Spokane, Wash. 

To-day's advertisement is of impor- 
tance to every woman who is interested 
in new things for spring — or who wants 
to save on seasonable goods. Every de- 
partment has special offerings, many of 
which don't even get a mention. — Coul- 
ter D. G. Co., Los Angeles, Cal. 

Formal spring opening. To-day and 
the two following days have been set 
aside as show days for the new fashions 
for spring. The event is looked forward 
to with not a little eagerness on the 
part of Tacoma fashionable women, for 
the style leaders are good enough to re- 
gard it as an authority. What's proper 
will be seen here in its fullness and in 
the best possible light. We take a good 
deal of pleasure in the preparing — for, 
after all, storekeeping isn't altogether 
sordid and mercenary. We forget busi- 
ness and we give up the store to sight- 
seers and sociability; and the opening 
days, next to Christmas, form the most 
enjoyable time of the whole year. The 
broadest invitation is here extended to 
everybody to see the sights. — Stone, 
Fisher fy Lane, Tacoma, Wash. 

First fling of spring. Store rejuven- 
ated. A thousand dollars' worth of 
paint, kalsomine and expert labor have 
worked the transformation. Everything 
is in trim for spring. Passes — the 
turning point of the winter trade. Every 
counter feels the pulsations of a new 
life. Don't you smell the flowers? Don't 
you hear the robins singing? Birds and 
blossoms will be here before your dress- 
maker sends home your new gown — even 
if you get the cloth to her right away. 
A spread of spring dress goods. — Camp- 
bell's, Pittsburg, Pa. 
LES 



OF SELLING PHRASES 



985 



A storeful of spring prettiness — 
bright, fresh, dainty — the store will be 
a regular fashion sheet. The whole store 
throbs with eager anticipation of what's 
to be, almost bursting with the good 
news. The petals open wide on Thurs- 
day morning on a most notable cyclo- 
rama of fashion richness. Of course 
you'll be here, a visit each day will be 
time well spent. Here's a few hints of 
what's to be enjoyed. — McCurdy $ Nor- 
well Co., Rochester, N. Y. 

We have enjoyed a wonderful suc- 
cess since opening our new store in 
Columbia, but our business has been so 
satisfactory that it has caused us to 
keep up our assortment until the season 
was far advanced. We have outlined 
our business plan to include the starting 
of each season with a brand new stock 
of goods. To accomplish this result 
quickly we will start our first half yearly 
clean up stock sale and shall make such 
ridiculously low prices as will clean up 
our stock in short order. Our stock is 
all new, bought for this season's trade, 
so we have no old goods to offer you. 
Everything is of best and newest and as 
our stock was marked at very low prices 
and one price only, the reductions are 
more marked than you ever saw in a 
sale before. The bargains are many 
and real. The sale will bring to you 
the most reliable of merchandise of 
careful, stylish selections; everything of 
the newest and the entire stock will 
really be offered at cost or less. You 
cannot afford to miss this chance. Come 
and see what a real sale looks like and 
note the prices. We can only show a 
portion of the bargains we offer in this 
advertisement. We will make good when 
you come to this sale. Assortment com- 
plete in each line, but those who come 
early will fare best. — Bailey-Copeland 
Co., Columbia, 8. C. 

With the end of Inventory comes the 
imperative need of making a complete 
clearance in all departments, but the 
necessity shows strongest in the Ready- 
to-wear section. " Too much stock for 
the season." We consider that our 
wisest course — to make the clearance 
quick and sure — is to give women bar- 
gains in goods that will appeal directly 
to their needs. The department is full 
to overflowing with just such goods, 
and the prices we are making on them 
represent opportunities for the saving 
of many dollars to purchasers. — O. M. 
Co., Portland, Oregon. 

We tell you frankly: The merchan- 
dise offered in this clearance announce- 
ment to-day is priced at cost to us — 



in hundreds of instances at less than 
cost. From one standpoint a heavy loss 
is involved. But we do not count it 
loss. It's true we receive less than we 
paid. But this is our house-cleaning 
time. The worth of the goods to you 
in mid-season — not the cost to us — is 
the factor that determines the price. 
We're ready to take the loss if we can 
quickly clear every counter — every store- 
room of accumulated merchandise. We 
are determined to sell every piece of 
winter goods — we're determined that our 
stocks shall be absolutely clean and 
fresh with the new season — we're deter- 
mined that if startlingly drastic reduc- 
tions will accomplish our purpose all 
this merchandise will find new owners 
at once. Remember: You are buying 
at this sale — at retail — at prices actually 
lower than this great organization, with 
three enormous stores and a buying skill 
developed by years of experience, can 
buy at the mills in lots costing hundreds 
of thousands of dollars. — Wanamaker's. 

A Gigantic Make-Room Sale at Mar- 
tin's. — More room — every department is 
crying for more room. We are con- 
stantly shifting, rearranging the stocks 
that our marvelous increase of business 
demands. This big store is piled full ot 
seasonable merchandise. To move the 
stocks quickly, we have inaugurated this 
gigantic make-room sale. Our patrons 
know what this means — the biggest sale 
of all. Come to Martin's Monday — come 
every day this week — as new bargains 
will be added daily. It is giving real 
genuine values that has made our store 
grow as no other in Peoria ever grew. — 
Martin, Peoria, III. 

Come to the feast — we are cleaning 
house. Every department has been 
turned topsy-turvy, everything pertain- 
ing to winter must go. Our inventory 
is over and many lines of broken and 
odd lots have been put forward to be 
sacrificed. It is not often you have an 
opportunity like this. So come to Mar- 
tin's Friday and Saturday. No matter 
how cold the days you can not afford 
to miss this great bargain feast. Read 
every line. Read every word. It means 
dollars to you. — Martin's, Peoria, 111. 

It's the yearly event— vastly bigger 
and vastly better than any we have yet 
held. Not in any sense a clearing sale 
but a great Advance Offering of the 
coming season's styles in standard, well- 
known makes. If you are likely to re- 
quire Carpets or Rugs after the Fall 
house renovating, this is emphatically 
the occasion to secure them at a large 
saving.— Koch $ Co., New York, N. Y. 



SALES 



986 



ADVERTISERS CYCLOPEDIA 



The generosity that follows success. 
Every six months this store is cleared 
out — beginning with the basement, where 
housefurnishings, crockery, china, enam- 
eled ware, silverware and cut glass are; 
passing on to the Main floor with its 
dress goods, trimmings, hosiery, under- 
wear, white goods, laces, linens, cottons, 
and a score of other stocks, to 
the second floor with its millinery, 
shoes, muslinwear, shirt waists, wash 
suits, corsets; thence to the third floor 
where carpets, rugs and draperies are 
displayed, winding up with the fourth 
floor furniture salesroom, we plan and 
carry out at the time of our half-yearly 
inventory, a great and general clear- 
ance, a radical price-cutting, a forcing 
out of seasonable goods (especially so 
this year) — a sale wherein cost and 
profit are secondary considerations, an 
opportunity now to generously recognize 
our appreciation of the public's help 
during the most gratifying successful 
year we have had since this business be- 
gan. Come to it. Get your share. It 
starts to-day. — H. A. Meldrum Co., Buf- 
falo, N. Y. 

Prior to showing 1905 spring stocks 
we'll "clear the decks" of all goods 
carried over from last spring, summer 
and fall, and most of those from this 
winter. If any one is skeptical as to 
our selling at less than cost (for a two 
weeks' period) we say, "Investigate." 
The only explanation we offer is this: 
Our policy is to convert "merchandise 
profits" into cash, rather than keep 
them as stock on tables. Since the goods 
we now offer for sale are principally 
"merchandise profits" for 1904, we make 
it emphatically to your interest to buy. 
The thousands that await this sale will 
find at this time greatest values in style, 
in quality, and in every other respect 
that have ever been offered. — The Pah- 
ace Clothing House, Minneapolis, Minn. 

Each succeeding day establishes more 
than ever the supreme importance of this 
sale. The thousands who have come and 
gone away satisfied have spread the news 
till now it seems that all Chicago knows 
that the most heroic price cutting ever 
attempted in this city has been done 
in this store. — Carson, Pirie, Scott Sj; 
Co., Chicago, III. 

The semi-annual Mandel clearing 
sales, always awaited with keen interest, 
serve a double purpose. They sustain 
the principle, incorporated into this busi- 
ness from its very foundation, that "all 
stocks must be fresh each season;" and 
they demonstrate, as nothing else pos- 
sibly could, the power of this organiza- 



tion for far-reaching economy. Through 
the present January clearance, all win- 
ter merchandise is offered at reductions 
ranging from one-fourth to one-half ac- 
tual value. Active preparations for 
spring cause us to make these radical 
price concessions at the present time. 
Wise buyers will scan carefully the fol- 
lowing notable instances of "clearing 
sales economy," and will take advantage 
of the golden buying opportunity there- 
by created. — Mandel Brothers, Chicago. 

The one great clearance sale which all 
Chicago recognizes as the greatest value- 
giving event of the season, and to which 
the women of this city and suburbs 
turn out yearly. A genuine clearance 
sale that has no competitors, though 
many feeble imitations. A clean sweep 
of every dollar's worth of merchandise 
that is not desirable for the opening of 
the spring season. One of the strong 
features of this sale is the choiceness 
of the merchandise, correct shapes and 
styles. Every garment offered at this 
sale is desirable, and in many instances 
at a mere trifle of the actual cost. — 
Chas. A. Stevens <$• Bros., Chicago, III. 

Our after-Christmas clearance sale is 
in full swing. Absolute reductions and 
genuine bargains. There will be a lively 
skirmish for the next few days for the 
bargain hunters and the many ladies 
whose Christmas presents came in the 
form of cash, which will be spent now 
at a wonderful saving. Our store was 
fearfully attacked last week by shop- 
pers, consequently we are burdened 
with a number of broken lots and single 
pieces throughout our entire store, all 
of which will be yours at one-fourth 
to one-half less than the regular value. 
The greatest savings, however, are to 
be found in our women's and misses' 
coats and suits. — Kaufman , s ) Trenton. 

We are determined to rid the store of 
every dollar's worth of surplus stock, 
of every item of winter goods, of short 
lengths, odds and ends, broken lots and 
all such merchandise. If you are anx- 
ious to economize — to get the benefit 
of extraordinary underselling, you 
should come to this store at once. Win- 
ter has just begun in dead earnest; for 
three months, at least, you will need 
winter wearables badly. Then, how can 
you hesitate to hurry for such bargains 
as we are offering? Come to-morrow, 
come Saturday. We want you to secure 
the best of bargains, and advise coming 
early. Goods of high quality at enor- 
mous reduction in price while this sale 
lasts. — Hills, McLean $ Haskins, Bing- 
hamton, N. Y. 



SALES 



OF SELLING PHRASES 



98' 



Don't come expecting new, stylish, 
perfect goods. That is the kind we offer 
fifty-one and one-half weeks in the year, 
but this half week is devoted to cleaning 
up damaged goods, shopworn goods, ar- 
ticles that have passed out of style and 
remnants. Every article offered is of 
value. The question is: Can you use it 
to advantage? Every department will 
be represented in the offering. The 
prices will be graded according to the 
condition of the goods, and we can as- 
sure you that every price is much under 
the present value and only a small frac- 
tion of the original value of the article. 
— G. H. Wiltsie, Cortland, N. Y. 

The wonderful popularity obtained by 
our great clearance sales was never so 
forcefully demonstrated as in this pres- 
ent sale, which opened yesterday morn- 
ing. When we began these sales a few 
years ago the knowledge of their merit 
did not extend beyond a few hundred 
women, but each year they have learned 
more are more of their genuineness, until 
now they are attended by several hun- 
dreds of thousands of women during the 
two weeks' continuance of the sale. 
With most firms the clearing up of the 
season's merchandise is a problem. Here 
it has become an easy task in a sense — 
we make just one clean sweep. Every- 
thing that remains, that is not wanted 
when the spring season opens, all good, 
stylish merchandise, is reduced to a 
price that will sell each article at sight, 
and that is all there is to it. — Chas. A. 
Stevens fy Bros., Chicago, III. 

The big clearance sale is strong where 
clearance sales are generally weak — in 
the matter of shoes for children and 
small folks. Children's shoes are con- 
sidered "staple" in the shoe business, 
and are seldom or never reduced unless 
on account of imperfections of style or 
quality. The shoes mentioned below are 
all nice new goods, in all sizes, and 
should prove interesting accordingly. — 
Lavenson's, Sacramento, Cal. 

This store is now the scene of an ex- 
traordinary series of Special Clearance 
Sales, which in value-giving will astonish 
even the most economical of shoppers. 
The fall goods are all clamoring for ad- 
mission, and in order to secure space all 
Summer merchandise must go. This 
August Clearance Sale is brimful of 
timely and seasonable merchandise at ab- 
solutely the lowest prices ever known. — 
Lit Bros., Philadelphia, Pa. 

Great Clearances foretell the greater 
Abraham & Straus. There is even 
more than the usual reason for the 
amazing underprice sales on the next two 



pages of this paper. Brooklyn's Great- 
est Store is passing through another im- 
portant stage in its magnificent devel- 
opment and unprecedented growth. As 
fast as modern methods and modern ma- 
chinery can work, we are striving to 
keep pace with the growth of an ever 
greater business. Fast as the architect 
and carpenter and mason plan and work 
and labor, business keeps treading on 
their heels. The rapidly rising mammoth 
structure in the rear of the present 
buildings, which will be directly con- 
nected, is an evidence of development 
far surpassing any retail business ever 
realized or dreamed of in Brooklyn. A 
public institution. Abraham & Straus 
has passed beyond the stage of a mere 
store. It is a Brooklyn institution, fa- 
mous throughout the world, with well- 
recognized obligations and responsibili- 
ties to a highly appreciative people. Its 
prestige has been won upon the policy 
of giving lasting satisfaction. Other 
stores may have sold merchandise as 
cheaply. No other store ever sold the 
best merchandise at such moderate 
prices, day after day, week after week 
and month after month, year after year. 
Nothing spasmodic in value-giving nor 
in the growth it has brought. The un- 
generous methods have attracted trade 
beyond precedent. Invariability, relia- 
bility and excellent quality of the goods 
have kept and phenomenally increased 
this trade. Clearance sales. Certain de- 
partments have again outgrown their 
selling space and must be increased in 
size or moved to larger quarters. We 
desire you to help move the goods. 
Clearance sales with prices remarkable 
even for Abraham & Straus result. 
Carefully read the pages that follow. 
It will pay you. We are making his- 
tory in the shape of unprecedented busi- 
ness. Do not miss your share of the 
economies and advantages. — Abraham $ 
Straus, Brooklyn, N. Y. 

Our annual red letter Clearance Sale 
is now going on. We have set the town 
a-talking again just as we have every 
year for the last twenty years — only 
more so. Every indication points to a 
phenomenal success. We have the goods. 
The prices are honestly reduced. We 
have the reputation that gives force to 
such sales. It won't be our fault if you 
don't come and get your share of the 
great bargains. Ten items is a small 
representation from the mass that we 
could give, but they show which way 
and how strong the saving wind is blow- 
ing. — Los Angeles Furniture Co., Los 
Angeles, Cal. 



SALES 



988 



ADVERTISERS CYCLOPEDIA 



We doubt very much if the ladies of 
Wilmington have ever before been of- 
fered an opportunity that means so 
much to the pocketbook as the sale now 
going on at this store. One fact of 
special importance must be remem- 
bered — every hat, every suit, every coat, 
every piece of muslin underwear here 
was new this spring. When The Leader 
opened up after the fire it was as a 
new store that greeted its patrons out 
of the ruins and destruction of the old. 
The stocks were brand new. And now, 
having sold our building, and obligated 
ourselves to give possession June 1st, 
we are forced to sell these stocks at 
what we can get for them. The average 
cut in price gives them to you at about 
actual cost — in some cases really below 
cost. We want every friend and cus- 
tomer of The Leader to know about 
this sale — and to take advantage of it. 
Our millinery prices, always low, are 
more reasonable than ever. We employ 
our expert milliners as usual, and they 
are at your service. Hats trimmed 
to order free of charge. You'll not 
have to wait this season to get a good 
hat cheap. You'll never be able to buy 
good hats at such low prices as prevail 
here this month. — The Leader, Wilming- 
ton, Del. 

The greatest anniversary sale ever 
inaugurated. Bargain surprises in 
every department — Hundreds of specials 
at half and less. The offerings will 
stand out with diamond-like brilliancy. 
The sale will dumbfound competition 
and astound even the most experienced 
retail buyers. It will be a stirring, ener- 
getic occasion, such as none but a young, 
forceful, growing concern could conduct. 
It would be like wasting money to 
miss such a magnificent opportunity. 
You might doubt the worthiness of the 
specials if they were offered anywhere 
except at Rothenberg's. They seem al- 
most unbelievable. But even the story 
of this store's wonderful growth would 
sound fairy-like if there were not so 
many indisputable facts in evidence of 
it. For months we have been striving 
to make this event a distinct and mas- 
terful triumph over every past success. 
Progress is the word emblazoned in 
the thoughts of every worker in the 
Rothenberg organization. We must ad- 
vance — and continue to advance. We 
know we can accomplish nothing with- 
out your help. We cater to your desires. 
A business in its youthful, sturdy, grow- 
ing days cannot afford to do otherwise. 
We follow such lines as will make the 
swiftest and greatest growth within the 



bounds of safety. Wonderful values 
here at all times — and the most astound- 
ing offerings on special occasions. — 
Rothenberg £ Co., New York City. 

A determined Clearing at pronounced 
savings involving the greater portion of 
our entire stock. The splendid styles, 
high quality of the materials and su- 
perior workmanship, together with the 
emphatic price reductions, should act as 
a strong incentive that will doubtless 
make the clearing absolute. The fol- 
lowing four lots are representative of 
scores of other just as remarkable 
values. — Gimbel Bros., Milwaukee, Wis. 

Entire stock to be closed out on ac- 
count of building to be torn down or 
remodeled. No reserve. Every article 
guaranteed as represented by auctioneer. 
Prize tickets to ladies given away daily. 
Sales 2.30 and 7.30 p. m. daily.— Weg- 
ner's, Spokane, Wash. 

This Annual Clearance of carpets is 
an event so well known that we need do 
no more than print the price list. 
Everybody knows that the carpets out 
of our own stock are as fine as carpets 
can be. We make the clearance so as 
to have the spring stock entirely new — 
and so as to get rid of all part rolls 
remaining after the season's business. 
It is a good thing to bring room sizes 
with you. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

It is with a feeling of great pride 
that we point to the success of this 
Annual Clearance Sale. The guarantee 
of the Edward Wren Company is worth 
something. Our patrons know it, or they 
would not crowd this store when a spec- 
ial sale is announced. They know that 
a reduction sale in this store is bona 
fide. We semi-annually have these re- 
duction sales, because we never carry 
over old stock. We wish each season to 
start with fresh goods. This is your 
opportunity, and we are glad to know 
that you see it in that way. The 
crowds in our store give assurance of 
your confidence in these sales. Edward 
Wren. — Wren's, Springfield, Ohio. 

We are going to Clear Out all sur- 
plus stock and want your assistance in 
doing it. Our employers have turned 
everything into our hands and we are to 
"run the store as if we owned it." 
Come, therefore, expecting big values, 
for we are determined to reduce our 
stocks during this sale and are not con- 
cerned at all about profit-making. 
More special items on the counters. — 
Steiger, Dudgeon Co. Store, New Bed- 
ford, Mass. 



SALES 



OF SELLING PHRASES 



989 



Unexcelled clearance bargains. The 
big store offers the most phenomenal 
price concessions. The throng of shop- 
pers who filled our store yesterday were 
astonished at the late styles of the 
goods and extreme lowness of price in 
the closing of all our winter goods. It 
is the policy of this store that every 
garment must be sold within ninety days 
from the time it was purchased. Any 
woman who appreciates a genuine bar- 
gain will hail with delight the fact that 
we offer, without reserve, the entire 
stock of our fall and winter suits and 
coats at the greatest clearance prices 
ever offered. — Kutner Goldstein Co., 
Fresno, Cal. 

Last Two Weeks of Our Mid-Winter 
Sale. — If you are wise and have not al- 
ready profited by the mid-winter sale, 
you will not allow the last two weeks 
to slip without taking advantage of the 
many bargain opportunities which it 
offers. The sale has been all that we 
planned for it, and more, and we want 
these last two weeks to be marked by 
even greater selling than the first two. 
There's no reason why they should not 
be, and we believe they will. If you 
value your dollars — and who does not? 
— you can save many of them by sup- 
plying your furniture needs now. May- 
be you have planned to buy later on, 
when house-cleaning time comes around, 
and you ask yourself, what's the differ- 
ence as long as you buy? Well, the dif- 
ference is right here, and mark it well: 
You can buy cheaper now than later 
on. Everything in the store has been re- 
duced for the mid-winter sale; some 
things 20 per cent., oftener 25 per cent., 
and some lines 50 per cent. You can 
buy now and we deliver the goods when 
you are ready for them — that's the dif- 
ference. — E. L. Peacock Co., Wilming- 
ton, Del. 

Our mid-winter sale is for the benefit 
of all. Our January and February sale 
commences next Wednesday alike for 
the city and mail order customers. Our 
city customers we shall, of course, ex- 
pect to see in our store, and for the 
benefit of our mail order customers we 
are issuing a special sale catalogue. 
Within a week it should be in the hands 
of every one who ever bought goods 
from us by mail, and we want to im- 
press on them the advantage of order- 
ing early. Many of the goods were 
bought specially for this sale at very 
special prices, and when they are gone 
we cannot get any more at anything like 
the same money. We will, therefore, be 
compelled to cancel orders. To order 



early, therefore ensures the greatest pos- 
sible choice, and we want all who do not 
get a copy of our catalogue in the course 
of a week to write to us.— The T. Eaton 
Co., Winnipeg, Can. 

The great white sale— most marvelous 
values anywhere. It is a very easy thing 
to use adjectives, but a careless thing to 
do if they are not more than backed up 
by the goods. The goods must be a little 
better than description in order that dis- 
appointment may not wait upon realiza- 
tion in such an event as this. The very 
best advertisement of the Abraham & 
Straus white sale has been the comment 
of the purchasers, who show their pleas- 
ure and their admiration without stint, 
calling attention to the fact particularly 
that the materials are excellent in every 
piece; that the workmanship shows care, 
every stitch speaking of that care for 
detail— every piece in fact is made just 
as if it were to be sold for the regular 
price. Worthy of Brooklyn's principal 
store is this sale and series of sales — 
Abraham $• Straus, Brooklyn, N. Y. 

Our greatest January white sale. The 
greatest January white sale in the his- 
tory of this store will begin to-morrow, 
Wednesday morning, at 8 :30 o'clock. The 
sale will embrace undermuslins, waists, 
embroideries, laces, linens, muslins, 
crash, lace curtains, sheets and pillow 
cases. We placed our orders for all 
goods in this white sale away back in 
the summer before the advance in the 
prices of raw cotton and cotton mate- 
rials. Had we bought them at the pres- 
ent market quotations the prices on 
these white goods would be a great deal 
higher. With the prices on manufac- 
tured cottons advancing every day you 
can readily see that this great January 
white sale means even more than it has 
for years to those who care to save. 
Now is the time to lay in a supply of 
undermuslins, linens, and so on, for you 
can never buy them at these prices 
again. — Emery, Bird, Thayer Co., Kan- 
sas City, Mo. 

A stirring white sale. Our great an- 
nual white sale has grown to be an im- 
portant movement of merchandise, the 
coming of which is looked forward to by 
hundreds of people. The rapid growth 
of this department compels increased 
buying, which means advantages in 
quality and price not otherwise possible. 
The garments in this sale are even bet- 
ter piece for piece than we have ever 
been able to offer before. Prices very 
low. Make comparisons and see for 
yourself.— H. Leh $ Co., Allentown, Pa. 



SALES 



990 



ADVERTISERS CYCLOPEDIA 



The grandest of all ivhite sales begins 
to-morrow. When the store opens to- 
morrow morning you want to be among 
the first to get in. You've never seen 
anywhere in the South such a wonderful 
array of white goods, muslin underwear, 
laces and embroideries. Thousands of 
yards of the most beautiful snowy white 
goods. With the advent of the new year 
we offer new goods, new patterns, 1907 
styles in white goods and in most beauti- 
ful ginghams. The collection in new 
white madras, white Persian lawns, mer- 
cerized mulls, piques, nainsook, dimities, 
batistes, India linens, etc. All on special 
sale to-morrow at prices you never 
dreamed of before. — The James L. Tapp 
Co., Columbia, S. C. 

Lingerie sale meets with a most cordial 
reception. Never has Rochester made 
such a showing of lingerie as is now in 
evidence here on second floor. It is a 
gathering of dainty undergarments 
worthy in every way of the reception 
which is being accorded it. From the 
least expensive piece to the richest of 
French creations every number has some- 
thing particular to recommend it. In 
material, in fashioning, in making, every 
detail has had the closest and most care- 
ful scrutiny. What you may select in 
haste we have chosen with the utmost 
care. In spite of conditions which 
seemed to make the matching of values 
of former years an impossibility, these 
garments, price for price, will court 
comparison with the best you remember 
at previous sales here. This is not a 
small achievement. — Sibley, Lindsay <f" 
Curr Co., Rochester, N. Y. 

Next Wednesday morning. Then the 
planning, the preparations and the ef- 
forts of months of ceaseless activity will 
have found expression in our great white 
festival which commences action. In 
starting this affair we had one object 
in view, that to serve your interests to 
the best of our ability. We make no 
rash promises, yet we can safely assure 
you of values, variety, quantity and 
grades equal in every respect to the ad- 
vantages of our last great sale, which in 
the face of the highest and more strin- 
gent cotton and flax markets in years, is 
a pretty stiff assertion to back up. How- 
ever, we are prepared to make good our 
claims. We want to state our position 
fairly, without boasting, misrepresenta- 
tion or bluster. It being the first occa- 
sion of the kind in our new building, we 
are anxious to have the sales prove most 
successful. We have goods for the white 
festival that discount anything you will 
find at the average January white sales 

SA 



in the ordinary stores. There will be 
cheap goods and expensive goods, and all 
cheap in the sense that applies to mer- 
chandise which is here. Shape your plans 
that you may visit the sales on opening 
day, Wednesday. — John G. Myers Co., 
Albany, N. Y. 

After a season of brisk business, 
larger than it has ever been with us, our 
stock contains many odd pieces and rem- 
nants. Though as good as was the first 
piece sold, an odd piece is not worth as 
much to us. We want to keep our 
stock uniform and neat. Besides, we are 
preparing to visit the markets in quest 
of our new stocks for spring, and for 
these reasons we shall make some very 
significant reductions all along the line. 
During this January sale the cuts will 
be all the way from ten to twenty-five 
per cent. If you've had in mind the 
purchase of household utilities later on, 
it would be well to buy now and save 
some money. We invite you to look into 
our offerings this January. No matter 
how cheaply we sell the goods, your 
credit is good. Buy what you want 
from us, and we will arrange the pay- 
ments to suit your own convenience. Our 
open charge account system is easy, 
dignified, confidential. We do not ask 
you to give notes or mortgages. — Peo- 
ple's Outfitting Co., Kalamazoo, Mich. 

Time proves the great merit of the 
January sale. There's only one test we 
know of to prove the merit of any big 
movement such as this — the test of time. 
The first week's selling in this big sale 
has proven the intrinsic worth of the 
splendid values that are presented. In 
the graniteware sale, in the whiteware 
sale, in the sale of staples and in every 
department of this great store are values 
such as make January buying wise 
economy, and which will yield the full- 
est measure of satisfaction both from 
the liberal character of the savings as 
well as the superlative quality of the 
merchandise. Assortments are now at 
their full flood.— The T. Eaton Co., 
Winnipeg, Can. 

This week will prove to be one of the 
greatest midsummer clearing sales ever 
held in Memphis. As our buyer has 
been off to market now for three weeks, 
and already new goods are coming in, 
we will try to clean up our odds and ends 
of our spring stock. This week you can 
buy almost anything you want for $1.00 
down and a little each week or month. 
It would take a whole newspaper to 
tell you about our bargains this week. — 
Bhodes-Haverty Furniture Co., Mem- 
phis, Tenn. 
LES 



OF SELLING PHRASES 



991 



Special reduction sale on canned vege- 
tables. Now that the rush of Christmas 
purchasing is over, we'll start another 
of our famous special reduction sales on 
canned vegetables. The importance of 
this sale will be understood as our past 
specials have so strongly demonstrated. 
We include our entire line of vegetables, 
except a few brands of asparagus. The 
quality is the finest on the market, all 
absolutely pure and will meet every re- 
quirement of the pure food law. You 
should take advantage of this big sale. — 
The Lathrop Co., Hartford, Conn. 

Thousands of dollars' worth of desir- 
able summer goods which the manu- 
facturers found at the end of the season 
was tying up just so much of their 
working capital and valuable room, that 
should be devoted to the producing and 
storing of stock for the fall trade, was 
obliged to be moved at some price. 
For the past month our buyers have 
been accosted at every turn by repre- 
sentatives of mills and factories 
throughout the country, who have been 
grasping every opportunity of turning 
these surplus lots into cash. Cost has 
been almost of secondary consideration, 
and the inducements they offered us 
were so overwhelmingly strong that 
we've relieved them of several of their 
surplus lots at prices which enable us 
to make the most sensational merchan- 
dising achievement in the history of 
Waterbury. — Grieve, Bisset <$• Holland, 
Waterbury, Conn. 

Our midsummer sale starts to-day. 
It seems scarcely necessary to print 
more than the mere announcement, 
followed by very brief descriptions and 
prices, for the memory of our last 
midsummer sale surely lingers in the 
minds of many thousands of our cus- 
tomers as an event that proved to be 
exceedingly profitable to them. We may 
add, however, that plans promising vast- 
ly greater selling than in last July have 
been made for this midsumer sale. And 
enough of the special items are here 
given to start the throngs coming early 
this morning. — Strawbridge $ Clothier, 
Philadelphia, Pa. 

Now is the time to buy wash goods 
because we are selling them at low 
prices. These sheer, dainty fabrics will 
add much to the beauty and comfort of 
Topeka women in hot summer months. 
We have a complete stock now — prices 
are unusually low — we know about this, 
we are not merely talking. We started 
a wash goods sale Monday morning 
that will end to-morrow night. We are 
determined to sell more wash goods in 



these three days than we ever did in the 
same length of time.— Jones Dry Goods 
Co., Topeka, Kansas. 

The sale of the season. The manu- 
facturing season for shirtwaists is over; 
the summer selling season has reached 
the climax; the wearing season stretches 
away indefinitely. The end may not 
come till late in November. But we're 
not going to wait for the end of the 
season to hold our big sale. We're going 
to have it right now. While the retail 
selling wave is at the crest; right at the 
beginning of the hot summer days when 
shirtwaists, and lots of them, are genu- 
ine necessities; when the groups will be 
eagerly looked over for styles which suit 
the chooser's fancy; when sales will be 
quickly made; when every sale will make 
a lasting friend and customer; long be- 
fore the usual time for end-of-the- 
season waist sales. That's the time we've 
chosen for our sensational waist selling. 
Saturday the ready-to-wear section will 
be given over, almost entirely, to the dis- 
play and sale of waists. They will be 
pilled high on every counter, case and 
table. Hundreds upon hundreds of 
them. Every style, quality and kind 
known to shirtwaistdom will be found. 
Every price quoted herein represents 
the regular selling price of waists which 
are in stock this morning. The reduc- 
tions which you obtain are apparent at a 
glance. There's no telling how long 
these bargains will last. Forewarned is 
forearmed. Be early ! — Crosby Bros., 
Topeka, Kan. 

The July clearing sale is getting thou- 
sands ready to go away on their vaca- 
tions at an unprecedented saving. To- 
morrow the showing of outing requisites 
will be particularly attractive both in 
price and quality. Don't miss it. In 
addition to all the new lots of merchan- 
dise, the clearing bargains of Thursday 
and Friday will continue. — Simpson- 
Crawford Co., New York, N. Y. 

To-morrow we begin our annual July 
clearance sale. It will be a great sale. 
It offers values that have never before 
been equaled in this city. Prices have 
been reduced to figures that will clean 
up the entire stock quick. Let us re- 
mind you to come early for the best 
selections. Remember the many conven- 
iences of our liberal credit system are at 
your service. It applies to everything 
we sell, every price we name. It gives 
you the same low price as cash, with the 
advantages of easy part payments, in 
whatever time you need to pay. We 
gladly arrange the terms to suit your 
requirements. — i". Davis, Bufalo, N. Y. 



SALES 



992 



ADVERTISERS CYCLOPEDIA 



For the next three days of June sell- 
ing we offer the largest array of bar- 
gains ever offered by any house in Hous- 
ton. Our is an immense line, possibly 
the greatest collection of novelty weaves 
ever assembled under any roof in Texas. 
As to our prices or values we will say 
this: We are endeavoring to and are 
building up the largest dress goods busi- 
ness in this part of the state, and in do- 
ing this we have left no room for the 
other fellow. We fear no competition. 
We offer for sale the very cream of the 
season's best productions — and no store 
anywhere can afford to sell them for 
less than they are priced in this sale. 
Come — and see — and realize what these 
savings mean to you. — Mistrot-Munn 
Co., Houston, Texas. 

Alive and awake. Come into the store 
to-morrow morning and note the bustle. 
Something of interest must be going on 
to bring so many people here on a July 
morning. What is it? First it is the 
fact that this store is alive and wide 
awake. July isn't synonymous with 
drowsiness at Loeser's. Things happen 
even in what is called the "dull" sea- 
son because they are made to happen. 
The July clearance sales are some of 
those things. All over the store you find 
them — first rate goods offered at second 
rate prices so that we and the makers 
may have clear decks before the new 
season. Along with the good values goes 
good service — and promptness, cheerful- 
ness and energy make it up. The store 
is wide awake every minute of the busi- 
ness days — which are 8:30 to 5 o'clock 
now. — F. Loeser $ Co., Brooklyn, N. Y. 

Important notice. Every day will 
have its wonderful offers in summer ap- 
parel and other summer needs. We have 
many agreeable surprises in store. Do 
not miss a single day's announcement if 
you would profit by the unusual econo- 
mies made possible by the energy and 
resourcefulness of Brooklyn's greatest 
store. If you are out of town or going 
out of town, use the mail order. If you 
do not get our daily advertisements, let 
us know your address while away and 
we will see that you do. This is more 
than a store. It is a great institution 
for Brooklynites, and we desire its bene- 
fits to reach them wherever they may be. 
If you want anything not advertised, 
send for it anyway and you will get it 
at the lowest price charged anywhere. — 
Abraham fy Straus, Brooklyn, N. Y. 

Watch for our annual midsummer 
white sale. Be prepared to attend the 
greatest bargain giving white sale ever 



before launched. Thursday is the day 
it begins and we are prepared to give 
you the rarest of bargains on seasonable 
white good and garments of all kinds. 
Undermuslins, waists, embroideries, cot- 
ton fabrics, laces, woolen materials, hos- 
iery, white canvas oxfords — in fact, most 
everything " white " representing odds 
and ends of the first of the season sell- 
ing, regular stock which we do not wish 
to carry any longer and special pur- 
chases bought at price concessions by 
us and offered to you on the same terms. 
Be prepared to attend a great bargain 
sale of " white " goods. — The Palace De- 
partment Store, Spokane, Wash. 

The sole object of the July clearing 
sale is to effect a quick and positive 
clearing of all odd lots, broken lines, 
odds and ends, broken sizes, sample lines 
and the entire remainder of seasonable 
summer merchandise left from the livli- 
est June sale in the history of this store. 
The prices are such as to accomplish 
this result with celerity. They are 
marked as you would expect them to be 
only in the month of August. In waiting 
till then, you would lose the month to 
which these goods are best adapted. There 
is every advantage in attending the first 
clearing of the season. Surplus stocks 
will be added from time to time through- 
out the month, so that to-morrow and 
every day you will find a variety of 
clean, new merchandise at clearing 
prices in every department. These stocks 
are unusually large and attractive, ow- 
ing to the lateness of the season. — The 
Simpson-Crawford Co., New York, N. Y. 

The store that has always set the 
standard. In every art there is some 
one so much more skilled than others 
as to set the standard — just so in the 
business world. In every city there is 
a concern that sets the pace. Crook- 
Record Co. have been the recognized 
mercantile leaders of Paris for years. 
This prestige is being maintained and 
broadened every day. The very fact that 
this concern has been in business over 
forty years, and each year showing a 
sure and steady growth, is proof posi- 
tive that the house is solid from the 
foundation; that it has the elements to 
"make good." All this is simply prefa- 
tory to the one idea we wish to get 
before you: Crook-Record Co. is the 
house for satisfactory and economical 
shopping. Try our July Clearance Sale 
for special values Monday. It will 
prove a revelation. — Crook-Record Co., 
Paris, Texas. 



SALES 



OF SELLING PHRASES 



993 



SHOES— GENERAL 



Shoes for the Minute. — No specious- 
ness about these Wanamaker shoe bar- 
gains. They're all that they seem — 
sometimes more; for we're naturally 
modest about describing the merits of 
the merchandise. 

So with these shoe-groups we exploit 
to-day. Shoes for " the good old sum- 
mer time " — not wintry sorts — shoes you 
need this minute, man or boy, woman 
or girl, for city streets, seashore, or 
country. And brand new, in styles, 
leathers, and prices. — Wanamaker' s, New 
York. 

An overwhelming array of shoes! — A. 
E. Dinet £ Co., Joliet, III. 

A shoe for every foot. A price for 
every purse. — Carl Kahler Shoe Co., Des 
Moines, la. 

There are shoes made to sell; low 
prices that are really dear on any 
terms. The term Solid, as applied to 
shoes, means that only leather is used 
throughout. It means that counters used 
to stiffen the uppers at the heels, that 
inner soles and the heels are solid leath- 
er, and not paper or leather composi- 
tion. The shoes we sell are all solid 
leather. — Wanker's Dept. Store, Bay 
City, Mich. 

Shoes that fit your feet and won't 
pinch your pocket at Meehan fy Regan's, 
St. Thomas, Ontario. 

We cater to the trade that appreciate 
advanced styles in footwear. — M. <|- S. 
Schulein, Spokane, Wash. 

Makers make us certain concessions — 
to popularize their wares; it's their only 
means of advertising. We figure with 
other makers weeks ahead and grasp 
every worthy lot that comes along. So 
that with our regular stock and with 
the special lots we have an assemblage 
of high-grade footwear that's hard to 
beat. — Adams Dry Goods Co., New York. 

For men and women. Shoe standards 
at Wanamaker's present unusual re- 
quirements for the making of $5 shoes. 
Starting with the superb Wanamaker 
Reliable Shoes for women, at $3 a pair, 
and the Wanamaker Special $3.90 Shoes 
for men — the latter being the full equal 
of $5 shoes sold in other stores — it re- 
quires skill and knowledge of the high- 
est order to produce shoes worth $5, in 
comparison. And this is what we have 

SHOES— 



most fully succeeded in doing in the 
superb shoes which the Wanamaker Shoe 
Store presents at this price. The men 
and women wishing footwear of the 
most correct and dressy character will 
appreciate Wanamaker $5 shoes. — John 
Wanamaker, New York. 

Shoes for business, for semi-dress, for 
full dress, in all the leathers, in a range 
of prices and styles greater than ever 
previously shown, the kinds that " keep 
shape " till worn out. — Byck Bros. $ 
Co., Atlanta, Ga. 

Friday you pay $6.00 for a pair of 
Shoes. Saturday they are advertised at 
$3.50. In various modifications of the 
figures this is a thing that is happening 
every day, and you never can tell when 
it is going to happen to you. Figure 
on it a minute: One of two things is 
certain: Either you paid too much on 
Friday or your neighbor pays too little 
on Saturday. Small comfort to you 
in either case. The chances, however, are 
overwhelmingly in favor of the fact that 
the $3.50 price is just about right — that 
is, it represents the intrinsic value of the 
shoes, with the profit clipped down to 
the lowest reasonable figure. Below 
cost? Not much! Stores practically 
never do that and don't confess it when 
they do, although they claim it some- 
times when they don't. Therefore, you 
paid two profits: one profit on your own 
pair, another on the pair that your 
neighbor bought at cost or a little more. 
And that's the whole machinery of the 
average " bargain sale " when it's a real 
one. You get all the good points of a 
bargain, with none of the usual objec- 
tions to the bargain sale. No " odd- 
lots " or " slightly-damaged " or " bro- 
ken-sizes " clauses in the Regal offer. — 
Regal Shoe Co., New York, N. Y. 

You'll strike a mighty array of Sum- 
mer footwear, an almost endless variety 
of new creations in colonials, oxfords and 
shoes at prices that are unapproachable. 
— The Rochester Shoe Company, Roch- 
ester, N. Y. 

Weil-Dressed Feet.— Your happiness, 
health and appearance depend greatly 
on your shoes. Our shoes are made to 
fit the feet. If you wear shoes bought 
here your feet will be comfortable and 
attractive.— Raven $ MacDonald, St. 
Thomas, Ont. 
GENERAL 



99± 



ADVERTISERS CYCLOPEDIA 



Warm shoes, like everything else this 
store sells, have to be right, or we don't 
give them house room. — Weil $• Arnold, 
Youngstown, O. 

Shoes That Don't Give You the Blues. 
— Our shoes are so much superior to 
other lines shown in the city as comfort- 
able fitters and swagger lookers that the 
man wearing them has a pleasing at- 
tractiveness that makes every one he 
meets his friend. All the different style 
lasts that are in vogue as well as all 
the leathers.—/. Will Gray $ Bro., Salt 
Lake City, Utah. 

This is a general cleanup sale of num- 
erous lines of Shoes for men, women and 
children, and among the various lots are 
some of the most remarkable values we 
have ever offered. It is a noteworthy 
fact that these are not " bargain " shoes, 
such as are seen in large quantities in 
the periodical shoe sales elsewhere, seem- 
ingly made for the purpose. A few of 
the shoes in this sale are samples and 
one lot was bought much below value; 
all the others are taken from our own 
regular stock and reduced. This means 
that every shoe offered is a safe shoe to 
buy, and fully guaranteed by us as good 
value at the original price. It also 
means that sizes are somewhat broken; 
but, as there are many different styles, 
almost every customer should be able to 
find a pair that fits — and that without 
much searching. — Strawbridge <$- Cloth- 
ier, Philadelphia, Pa. 

Most of our friends and patrons know 
what we mean when we say shoe day — 
but that everybody may be fully ac- 
quainted with its significance, let us re- 
peat the story. Shoe Day comes every 
Friday of the year. It is a day set 
apart for special offerings of good shoes 
at extra low prices. These low prices 
were made primarily to relieve the 
crowded condition of the shoe store on 
Saturday, and the people have so appre- 
ciated what we do for them, that Friday 
has become almost as big a day in the 
selling of shoes as Saturday. To-mor- 
row we will offer, in addition to the 
special lots previously advertised for our 
February shoe sale, these extra specials. 
— W. V. Snyder $ Co., Newark, N. J. 

Selling new smart Shoes for what they 
cost us — and less than that, too, in most 
cases — isn't our regular business. But 
for our purpose — to wind up our pros- 
perity sale in grand good style — we've 
chopped down a lot more prices. We 
must get these shelves of ours clear — our 
spring goods are shipped. A few looks 
around the store will show three or four 
pairs that are just what you need to 

SHOES— G 



finish out winter and start on spring. 
Come and pick them out. This season's 
stock — at such prices as these; and 
every one fitted as it should be. — Fisch- 
er's, Trenton, N. J. 

Look to Your Shoes ! — Are they what 
they seem to be? Were they built to 
please the eye only? Will they give 
the service expected of them? Are the 
soles oak-tanned leather or a miserable 
apology? Are the shoes the best your 
money will buy? We plan our shoes, 
lay out the specifications, often buy the 
leather, so that we can stand back of 
every pair. They are solid from begin- 
ning to end — not like the window shoes, 
built for looks only, that manufacturers 
work so hard to get up nowadays. — 
W 'anamaker 's , Philadelphia, Pa. 

Come share the savings with the other 
shoppers who will be here. Seasonable 
shoes at the lowest prices. If this shoe 
department did not exist thousands of 
people would be compelled to pay a 
fourth more for their footwear. As long- 
as we can give these kind of bargains 
we are sure to be Kansas City's biggest 
and best shoe store. — Jones Dry Goods 
Co., Kansas City, Mo. 

Most shoe stores work hard to see 
how little they can get into their shoes 
and how much out of the customer. We 
make new customers right along by re- 
versing the process. — W. O. Stone $• Co., 
Cleveland, O. 

The Southern type of beauty is rep- 
resented by grace, poise and daintiness. 
Shapely feet should not be rendered 
clumsy by ungainly, ill-fitting shoes. 
Your feet can appear to no better ad- 
vantage than when encased in a pair 
of our elegant-fitting shoes. — Zellnefs, 
Memphis, Term. 

Perfect feet are not obtained by wear- 
ing ill-fitting shoes. A perfect-fitting 
shoe does a double duty; it is always 
comfortable and it wears longer. Such 
are the qualities of the Loyal shoe. — 
The Loyal Shoe Store, Worcester, Mass. 

New Fall Styles for Men and Women. 
— The new effects this season are most 
all brought out in the shoemaking. 
There are no freakish shapes or extreme 
edges to distract one's attention from the 
real qualities of a shoe; in fact, it is the 
quality that determines the styles, as 
the new custom effects cannot be pro- 
duced by unskilled workmen with cheap 
materials. The general tone and char- 
acter of the new style is most pleasing 
and the shoes dress the feet more at- 
tractively than for several seasons. — 
Wm. Eastwood $ Son Co., Rochester^ 
ENERAL 



OF SELLING PHRASES 



995 



This will be a season for good shoe- 
making. There are no extreme or un- 
usual effects, so that extra quality in 
workmanship and materials will be more 
in demand. The new effects are along 
custom lines and require the most care- 
ful workmanship and best materials to 
produce the desired result. — Wm. East- 
wood $ Son Co., Rochester, N. Y. 

Whether you want them to stand in or 
walk in, to dance in or talk in, we have 
them. — Hirsch Bros., St. Thomas, Ont. 

You never got a stale or out-of-date 
style of a shoe in this store, did you? 
We clean up in earnest each season and 
start with new, fresh goods the next. — 
Dinet, Nachbour §■ Co., Joliet, III. 

Watson's shoes need no breaking in. 
They are comfortable from the moment 
you put them on. Yet they look well as 
long as you wear them. The reason is, 
they're made to fit. — Geo. Watson $ Co., 
Newark, N. J. 

If we were giving away gold $ $ $ and 
you didn't know it, what good would 
that do you? None. That's why we use 
this newspaper, to let you know we're on 
earth and doing a shoe and hosiery busi- 
ness that ought to catch you. — The Haas 
Shoe and Hosiery Co., Spencer, la. 

Everybody's Shoes are Here. — Every 
kind of shoe for everybody — men, wo- 
men, children and the babies; for every 
business, every dress and every sport and 
pastime use. Whether you walk or ride, 
fish or hunt; or whether you like to be 
dressed up and kept so, we have shoes 
for all these uses and all these purposes, 
and om prices are very cheap. — Carlton 
Shoe Co., Atlanta, Ga. 

Up-to-date, nobby, the swellest shoes 
the manufacturer makes — that's a Staub 
shoe. — C. M. Staub Shoe Co., Los An- 
geles, Cal. 

They keep your feet cool and comfort- 
able. That's what our shoes, designed 
expressly for summer wear, do. They 
are perfection in footwear for warm 
weather. Very stylish, too, as well as 
neat fitting and durable. — Frank Power, 
Montreal, Can. 

It's a strong ankle that knows no turn- 
ing. Low shoes strengthen the ankles 
as well as cool them. — Rogers, Feet <§■ 
Co., New York. 

They keep your feet cool and com- 
fortable. That's what our shoes designed 
expressly for summer wear do. They're 
perfection in footgear for warm weather. 
Very stylish, too, as well as neat fitting 
and durable. — James Maynard, Victoria. 

The Sample Shoe Store sells strong, 

SHOES— G 



sound, serviceable shoes. Satisfaction 
sure. Special styles, sewed soles. Six 
months sure.— Schonberger $ Pribula, 
West Chester, Pa. 

The shoe is mightier than the sword in 
making conquests. The idea is worth 
turning over. A pretty shoe incasing a 
shapely foot completes the costume and 
is an indication of taste -and refinement. 
—Younker Bros., Des Moines, la. 

You will recognize the goodness of 
these shoes at a glance. The styles are 
good and the qualities excellent. There 
will be a rush for them, so we advise 
early buying.— A. Hamburger £ Sons, 
Los Angeles, Cal. 

My! How comfortable! The $3.50 
Regent is the most comfortable shoe 
ever put on the foot of man. There 
are no "ifs," " ands " or " buts " about 
this proposition. Besides, it's the swell 
and swagger shoe of the summer of 1902. 
— M. $ S. Schulein, Spokane, Wash. 

You Are Your Foot's Guardian.— If it 
grumbles or aches it is your fault. You 
hold the purse strings and can remedy 
the evil. According as you clothe your 
feet they may be contented or rebellious, 
ugly or beautiful. In proportion as they 
are contented, you are comfortable. Pa- 
trician offers the satisfactory solution — 
a comfortable foot in a handsome boot. 
— Davison-Paxon-Stokes Co., Atlanta. 

A sextet of shoe specials. Two for 
men, two for women and two for chil- 
dren, accordingly shoes for the family 
and so priced that you can get three 
pairs for the usual cost of two. And 
they're all good, honest, new, stylish 
shoes, such as we're proud to proffer and 
such as you'll take pride in wearing. — 
Kaufmann's, Pittsburg, Pa. 

Let the Punishment Fit the Crime. — 
We committed the crime of having an 
overstock of winter-weight shoes. Now 
we are getting punished for it in hav- 
ing to let them go at prices that make 
us pretty tired. But we need the 
money— so out they go. — Beaman's, 
Knoxville, Tenn. 

Hardest months of the year to come 
— slushy and slippery February and 
March. Good, strong shoes may save a 
lot in doctor's bills. There are savings 
on the shoes, too — that is why they get 
valuable newspaper space. Stylish, ser- 
viceable — up to all the year-round stand- 
ard of this store. — Abraham § Straus, 
Brooklyn, N. Y. 

You need the shoes, we want the 
money. — Marx Bros., Galveston, Terns. 
March 14, 1903. 
ENERAL 



996 



ADVERTISERS CYCLOPEDIA 



Shoes with ambition. They aspire to 
be worn. They want to keep company 
with your feet. — /. N. Adam $ Co, Buf- 
falo, N. Y. 

A merry whirlwind of shoe blessings. 
— Hamburger's, Los Angeles, Cal. 

Shoes ! The thoughtful prepare for 
the future. The storms of winter are 
more than due, and will soon surely be 
upon us. Come to our store and get 
your footwear at prices that competition 
will not meet. All styles and kinds for 
both men and women, and to satisfy all 
tastes and preferences — all of the best 
material and highest workmanship. If 
this cold snap catches you with your feet 
close to the ground, let us set you right 
before the M.D. gets a chance at you. — 
The Nebraska, Kansas City, Mo. 

Shoes! Shoes! Shoes! Shoes reign su- 
preme in this store now. Everywhere 
you turn is piles of shoes — shoe signs 
— shoe ads — shoe clerks and shoe buy- 
ers ! More of the latter than anything 
else. We've sold more shoes than any- 
thing else. We've sold more shoes dur- 
ing the past five days than we ever 
dreamed of selling within that space of 
time. While some of the lines are 
sold out entirely, there yet remains hun- 
dreds and hundreds of pairs of shoes 
of all kinds and in all sizes. Every 
pair is marked to sell at or below cost. 
Not within the range of our memory 
were such ridiculously low prices quoted 
on shoes that were really made from 
leather and made right! — Livingston's, 
Youngstown, O. 

Smart looking shoes go out with a 
whirr; been doing it for the past few 
days on the wings of low prices. A 
very much cut price sometimes gives 
shoes a black eye. But these? Not 
much. They're the season's swell 
styles, but whose company here is de- 
cidedly unpleasant in winter time. — 
Beadle Sj; Sherburne Co., Rochester. 

Matthews' low prices for shoes are re- 
markable the year round. The best 
shoes any day for less money than any- 
where else is always a fact here'. But 
the sale that begins to-morrow will 
bear out the statement of a saving of 
a dollar and a half and more. All are 
perfect, well fitting and warranted, 
same as regular stock. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

You can waste money on shoes as 
quickly as on anything — perhaps more 
so, for what looks like leather often 
proves " a horse of another color." For 
this very reason we're overly particular 
about our shoes. Above all else, sound 

SHOES— G 



and solid leather must enter into the 
making of every pair. Sightliness, com- 
fort and a perfect fit are other char- 
acteristics of our shoes. — Moreland's, 
Muncie, Ind. 

Comfortable Shoes for Men, Women 
and Children. — Comfortable from the 
first minute you put them on. No 
" breaking in," because they have been 
carefully designed, carefully cut and 
carefully put together. Shoes of such 
character need only be placed in the 
hands of competent salesmen and sales- 
ladies to insure a perfect fit — we have 
them here. — Lewis, Buddy, Davies fy 
Murphy, Scranton, Pa. 

The Crowds Are Coming and the 
Shoes Are Going. — Shoe buyers are ir- 
resistibly drawn to one great centre — 
Crocker's January Clearing Sale — in 
which thousands of pairs of the finest 
shoes for men, women, boys and chil- 
dren are being closed out at less than 
cost. It's a case where you make money 
— and we lose. Nobody can resist buy- 
ing when such prices as these buy the 
swellest footwear of the season. — 
Crocker's, Washington, D. C. — Jan. 18, 
1903. 

Another famous Wanamaker shoe 
sale. The New York public is pretty 
familiar with the full meaning of this 
announcement. It means that shoes are 
selling away below their values. It means 
that the special-priced shoes are good. 
It means that the shoes are seasonable 
sorts. All these things go together in a 
shoe movement at Wanamaker's. That's 
why our shoe store was busy as a bee- 
hive all day yesterday. New, stylish, 
welLmade shoes for men, women and 
children, at most decisive savings. Here 
is word of some new groups to-day. — 
John Wanamaker, New York, N. Y. 

A forced smile is better than no 
smile — perhaps. But the wearer of our 
shoes smiles from pure delight. Put on 
a pair yourself — they'll be a " sure cure 
for the blues." You'll be pleased with 
the "snappy" style and elegant finish. 
The fit and freedom of foot motion will 
give you genuine satisfaction. And 
the comfort and durability will keep 
you smiling all the season through. The 
purse fitting prices, too, fix on the face 
of the buyer a " smile that won't come 
off." — H. Johnson, Altoona, Pa. 

Behind every fact lies a reason. When 
there is a multitude of shoes trying to 
be sold, and one shoe far surpasses all 
others in volume of sales, there is a 
reason for it. — Gimbel Brothers, Mil- 
waukee, Wis. 
ENERAL 



OF SELLING PHRASES 



997 



On Deck Again. — After the good 
enjoyed we are ready to fit all people 
with shoes. — B. Mills, Vancouver, B. C. 

Here to-morrow, sturdy, sensible 
shoes with good, stout soles, broad, com- 
fortable toes — shoes for play or dress, 
which will keep your feet warm, dry 
and comfortable. — A. D. Matthews' 
Sons, Brooklyn, N. Y. 

Markdown Shoe Sales. — The season is 
here when the papers are full of at- 
tractively displayed announcements of 
markdown shoe sales. Some special ar- 
ticles of merchandise may be legitimate- 
ly marked down, but shoes are differ- 
ent, unless there is something the mat- 
ter with them. Did it ever occur to you 
that the prices of cotton cloth, black 
silk or leather, sugar, flour, tea and 
coffee, or in other words, staple goods, 
were never greatly reduced at any sea- 
son of the year? Why? Because they 
are never marked up. Sorosis shoes 
are staples. They are not marked $5 
when trade is good and $3.50 when trade 
is bad. They are $3.50 all the year 
round, which is a fair and reasonable 
price at the start. — Sorosis Shops, Bos- 
ton, Mass., Feb. 5, 1903. 

Patent kid wears as well as calf skin, 
yet looks as good as patent leather, hav- 
ing all the gloss of the latter. "Ideal" 
patent kid practically revolutionized the 
shoe business. The leather does not 
crack through, and being lustred over 
kid is as soft as it is possible to make 
any light shoe. Because of certain 
trade conditions the entire stock on hand 
of the manufacturer was purchased by 
a well-known concern and offered to us 
at such prices that the sale was quickly 
consummated. — Seigel Cooper Co., New 
York. 

One may easily determine the value of 
an article by studying the character of 
its patrons. That the Burt shoe is 
known to most women of culture and 
universally worn by the smart set is 
indicative of its excellence, but addi- 
tional and most convincing proof of its 
high favor is being furnished by the 
rapidly increasing demand. — Edwin C. 
Burt, New York, N. Y. 

The average man with the average 
" pair of new shoes " is a thoroughly 
unhappy object. Don't be an average 
man! Buy Milford shoes — made to 
make you happy! Made to fit your 
feet! Made to wear like iron. Seep in 
and take a look at our " In It " last, 
a new one. Oxfords and bals. — The 
Milford Shoe Co., New Haven, Conn. 

Three complete summer lines in line, 

SHOES— 



all fresh goods, made for us this sea- 
son, lace and button, widths for nar- 
row, medium and broad feet, made of 
pebbled goatskin. An exceptional op- 
portunity to fit out the children with 
vacation and school shoes at modest 
prices — "too good to last" holds good 
in this instance. — Wanamaker's, Phila- 
delphia, Pa. 

With Pilgrim shoes there must be no 
suspicion of the commonplace in style, 
fit or wear. They must meet the criti- 
cal judgment of well-informed men and 
on merit alone win approval. The Pil- 
grims of past seasons have proved their 
pre-eminence. And the Pilgrims of now 
are splendidly qualified to establish a 
new mark for goodness in medium-cost 
foot-wear. — Jordan Marsh Co., Boston. 

Nine times out of ten your feet tire 
and ache because of ill-fitting shoes. 
Put your feet in a refreshing " ache- 
proof" pair of Crossetts. They relax 
the feet and relieve the mind. — Lewis 
A. Crossett, North Abington, Mass. 

Shoe values destroyed. — Ben Spears, 
Memphis, Tenn. 

Our waterproof shoes are not a lux- 
ury — they are as necessary for the feet 
as food is for the body. — Jackson's, 
Pittsburg, Pa. 

Our great mid-winter clearance sale 
of shoes is attracting thousands of men 
and women who appreciate this extra- 
ordinary money-saving opportunity, our 
usual semi-annual offering of " season- 
end " lines will be augmented by sweep- 
ing cuts in early spring shipments of 
sample lines. The more pairs you buy 
the more money saved. All new goods. 
No old rubbishv— S. B. Pocock, St. 
Thomas, Ont. 

Clearance Sale of high-grade shoes for 
men and women. Broken and discon- 
tinued lines of men's and women's shoes. 
— People's Outfitting Co., Chicago, III. 

Our shoe sale is the talk of the town. 
The way we are slaughtering goods is 
a surprise to everybody. Hundreds took 
advantage to supply themselves ahead. 
Some people thought it a clean-up sale, 
where the old shop-worn before-the- 
storm goods would be unloaded on them, 
but we soon convinced them it is a clean- 
out sale. Nothing in our immense stock 
is reserved. Now's the time, before 
styles and sizes are broken. — Marx 
Bros., Galveston, Texas. 

Stop! Look! Listen! There is dan- 
ger of your paying too much for Shoes 
if you buy without seeing our good, 
strong Shoes for little money. — Camer- 
on $ Arbaugh, Lansing, Mich. 
GENERAL 



998 



ADVERTISERS CYCLOPEDIA 



Did you get a pair of our slaughtered 
price shoes? You don't know a good 
thing unless you got in on this. Lots of 
people have taken advantage of the 
price reductions, but we can still show 
almost unbroken lines. Come with big 
expectations. — Herald Shoe Co., Denison. 

Footwear for All in Newest Styles. — 
Tan and black leathers. Everything that 
is new, of course. The prevailing vogue 
is always mirrored in our shoe showing. 
The stock is made up mostly of the 
more conservative styles; but we have 
plenty of novelties for people who want 
them. — Strawbridge $ Clothier, Philadel- 
phia, Pa. 

Shoes. — The Best Sorts and Prices 
Very Small. — Come to Symons' for 
shoes. You'll find just the right kind 
here, the styles that will accentuate the 
graceful lines of your foot; that will 
bring to you untold comfort; that will 
surely wear a longer time than most 
shoes do. You will save on these shoes, 
too, about a third in most cases, some- 
times more, sometimes less. — Symons', 
Altoona, Pa. 

Don't Blow in Five ! — At least without 
seeing our new three-fifty line. We call 
'em Byck's $3.50 Shoes. They're better 
than the rest. Any style, all leathers, 
vicis or wax calf. — Byck Bros. 8$; Co., 
Atlanta, Ga. 

Dressy shoes for men and women. 
We show a large line of spring and 
summer shoe styles for men, women and 
children. All the latest shapes and 
shades. Every pair of shoes we offer 
is a splendid value; there's nothing in- 
ferior in our stock. — B. C. Black, At- 
lanta, Ga. 

No geographical favoritism is dis- 
played in this shoe store. Equally 
ample provision is made for Green- 
land's icy mountains and India's coral 
strand — or, to be more exact, New York 
City and Palm Beach. Shoes for all 
sorts of prices, but only one kind of 
quality — reliable. — Wanamaker, New 
York. 

For whatever purpose it is designed, 
the Coward shoe answers every require- 
ment with exactness. It keeps feet 
sound and healthy; it eases the pains 
caused by wrong shapes; it provides a 
fit for every malformation; and makes 
a grateful friend of every wearer. Li 
is the perfected product of half a cen- 
tury of shoe building. — James S. Cow- 
ard, New York, N. Y. 

Women, men, children — every member 
of the family will profit by this quick 
unloading of shoes. This is not a sale 

SHOES— 



of tiny proportions, but a great clear- 
ing out of all the seasonable shoes in 
stock. They are shoes that are just the 
weight and quality for this time of year, 
but are worthless for June or July- 
Knowing this we cut prices to cost, and 
often to half of cost, so as to rid our- 
selves of them and get them on your 
feet, where they will do the most good. 
— The Fourteenth Street Store, New 
York, N. Y. 

Corns usually begin in the lasting room 
of a shoe factory. Lasts cost money, 
so most shoe factories run short-lasted. 
The shoes are on in the morning and 
off at night. Consequently the leather 
retains all its original stretch and shrink, 
and corns result. "Slater" shoes are left 
on the lasts long enough to take all the 
stretch and shrink forever out of the 
leather. So, if a "Slater Shoe" fits when 
it is tried on it will fit till worn out, and 
retain its shape. — S. P. Pocock, St, 
Thomas, Ont. 

Never take chances when you don't 
have to — there are occasions enough 
when you must, but don't multiply them. 
That is what is called a " glittering gen- 
erality," but the sentiment is sound 
about particularities, too — notably about 
shoes. You take no chances when 
you buy shoes of us except the chance 
of getting more for your money than 
you'd naturally expect — and that won't 
keep you worrying o' nights. — Strange fy 
Skinner, Binghamton, N. Y. 

There is in these shoes the highest pos- 
sible class of workmanship — as you will 
appreciate as soon as they are on your 
feet. There is positive art in the last, 
which is exclusive with us and possesses 
the best points of the faddish shoe; is 
thoroughly up-to-date in every line, fits 
the foot snugly — neither gaping at the 
side nor rubbing blisters on the heel, 
producing a combination of comfort and 
style equal to that put into any shoe, 
we do not care what the price. It's the 
culmination of years of study and we 
are proud of it. — Abraham $• Straus, 
Brooklyn, N. Y. 

Read the descriptions of these wet- 
weather shoes. You will find that they 
are stylish shoes, that they are appropri- 
ate for street wear at all times, but 
especially while the sidewalks and cross- 
ings are wet. — A. Hamburger fy Sons, 
Los Angeles, Cal. 

We sell what is good and we ask you 
to buy our shoes because they are good. 
It isn't price that sells our shoes, for 
shoes can be made to sell at any price. 
It's goodness, merit and worth and value 
that sells them. — James Boyd, Denison. 
GENERAL 



OF SELLING PHRASES 



999 



Wet-weather shoes for women, girls 
and boys. From a health standpoint it 
doesn't pay to wear improper shoes dur- 
ing a wet spell. This shoe sale includes 
every sort, quality and shape for women 
and children. This shoe sale is so differ- 
ent from the ordinary shoe sale that 
from looking at the stock without ask- 
ing prices you will think it a regular 
completely-sized assortment. It is sel- 
dom that you find a complete shoe stock 
offered at a sale. The one reason for 
the great success of our present shoe 
effort is due to the fact that the as- 
sortment includes every style of shoe 
that can be wanted, and all grades from 
the finest that can be made, down to 
the common rough-and-ready sorts. 

Too many shoes spoil the feet. That's 
because they have wrong shape — they 
cause corns, bunions, ingrowing nails 
and flat arch. And that's why we pro- 
duce certain special shoes — to cure the 
ills caused by other makes. Feet bred 
in the Coward shoe are perfect in shape 
and free from all ailments. — James 8. 
Coward, New York, N. Y. 

The former buyer did it — simply a 
mistake in judgment. We bought the 
biggest stock of tans ever put under one 
roof in Alabama — anticipating the ex- 
ceptional run of tans that was every- 
where predicted. We have sold a world 
of tans — but not enough. Too many 
tans in the house to carry over — so they 
have to go. It's your chance — an excel- 
lent one. We'd rather have the money 
in the bank than the shoes in the house 
— so they're yours for little money — 
about cost to us. The people of Mont- 
gomery and vicinity never had the chance 
like this to buy tan shoes. You've seen 
all sorts of discount sales — reduction 
sales and what not — but you've never 
seen shoes sold like we are going to sell 
these tans. Think a minute. Take the 
Hanan "Nob" and the Nettleton 
" Stub " for instance. You couldn't buy 
either of these two tans in any store in 
the world for love nor money for less 
than $5 a pair. Yet — what are we 
doing? Offering you your choice for 
$3.95. You can figure out in a minute 
what a great saving this means. Then 
— every pair in the house — all the tans 
— go at correspondingly low prices. — 
Bullock Shoe Company, Montgomery. 

Ten years ago we would have said 
" no," but to-day we say most emphati- 
cally " yes." We are showing exclusive 
styles of strictly high-grade shoes shown 
in the twin cities. Every pair made by 
shoemakers that are artists in their par- 
ticular line. None but the highest 

SHOES- 



priced, carefully selected leathers used 
— Hyle's (imported) chrome patent 
calfskin, keystone glazed kidskin and the - 
best dull-finished leathers. Every good 
shoe idea known is used in their con- 
struction and we have the shoes and ex- 
pert salesmen that can fit your feet. — 
Golden Bide, St. Paul, Minn. 

Selling new smart shoes for what they 
cost us, and less than that, too, in most 
cases; isn't our regular business. But 
for the next few days — to wind up our 
prosperity sale in grand good style— 
we have chopped down a lot more prices. 
We must get these shelves of ours clear 
— our spring goods are shipped. A few 
looks 'round the store will show you 
three or four pairs that are just what 
you need to finish out winter and start 
on spring. Come and pick them out. 
There are lots left — all this season's 
stock at such prices as you'll find below 
— many items but all at little prices. — 
Strange fy Skinner, Binghamton, N. Y. 

If you are willing to save a third or 
more on your shoe needs in the near fu- 
ture — come to us. We have marked 
every pair of men's, women's and chil- 
dren's winter-weight shoes in our stock 
at fractional prices of what they ordin- 
arily bring in order that we may clean 
out quickly our present stock and have 
room for the summer goods already on 
the way to us. Just consider these of- 
ferings. — Cox Shoe Co., Birmingham. 

Lots of people have prospered this 
week at our expense — we've wrapped up 
shoes faster than ever before. But 
there were such a lot of splendid, sty- 
lish shoes, here, that there are plenty 
left. If you have any desires in the 
direction of prosperity in the shoe line, 
now's the time to satisfy them. What 
is the sense of neglecting such a chance 
to get shoes for the rest of the winter 
and early spring at way-down prices, — 
a chance that is right here now. Every 
pair of shoes will be perfectly fitted, of 
course. Here are shoe bargains for you 
—wherever you are. — Millard, Cohoes. 

Vanity shoes are those that look well, 
wear badly, and feel worse. Regals are 
the only shoes, at $3.50, that look so 
well (because shaped after world-fam- 
ous custom models), wear so well (be- 
cause built on genuine oak leather sol- 
ing) and feel so well (because made of 
valvic ventilating calfskin) * * * 
Brilliant as silk, and tough as wire — 
coolest, cleanest and most sanitary of all 
summer leathers. — Regal Shoe Store, 
New York. 
GENERAL 



1000 



ADVERTISERS CYCLOPEDIA 



Remarkable on account of the unusual 
values given. Remarkable for the great 
attendance each day. Altogether, the 
most remarkable shoe sale in Philadel- 
phia's history. Beginning with some- 
thing like 3,000 pairs, the number has 
dwindled down to a few hundred. A3 
a last stroke — a master stroke in shoe 
reductions — the remaining sizes will be 
closed out at a price that places before 
you the greatest shoe values of the 
season. Every shoe bears the stamp of 
quality, of superiority — " Sorosis," a 
model of modern shoe making. At the 
price we now offer them, the entire lot 
could be disposed of to a well-known 
department store. We prefer to have 
them go at retail, knowing that each 
sale will make a new advocate for So- 
rosis. — Sorosis Shoe Co., Philadelphia. 

Many prudent and thrify people be- 
lieve that a dollar saved is a dollar 
earned — this store's resources are ever 
exerted and employed in buying for 
cash "real footwear bargains " where- 
ever they may be found in American 
shoe centers. This fact, together with 
low rentals, enables us to undersell all 
others. — Gunhouse Shoe Co., Newark. 

We especially wish to impress you with 
the fact that these shoes are all clean, 
fresh, good, first-class, staple styles; 
there's not an out-of-date or shop-worn 
pair in the lot; every pair will be sold 
with our absolute guarantee of satis- 
faction; you take no risk in buying these 
sale shoes, no more than you would in 
buying regular goods, for, if after get- 
ting them home you are not perfectly 
satisfied bring them back at once in sal- 
able condition with duplicate purchase 
check for cheerful refund or credit. — 
Emery, Bird, Thayer Co., Kansas City. 

Spring! Spring! Excuse us, we just 
wanted to say to you that our new spring 
shoes are here. Footwear for every- 
body. We have high and low cut spring 
shoes that your feet would be proud to 
wear. No such shoes ever before hon- 
ored this town with their presence. Step 
in just for a look. — /. N. Zurlinden, 
Kenton, Ohio. 

An unusually busy day is Saturday, 
but we are used to busy days and plenty 
of extra people on hand to care for your 
needs; expert shoe fitters and perfect 
arrangement of goods is what we offer 
in our great sale. Facts and figures 
backed by the goods demonstrate to the 
reasoning mind the truth or our state- 
ment. — Hirschman's, Salt Lake City. 

We simply are asking for your shoe 
trade — asking for it, because we believe 

SHOES— 



we deserve it. We want to be your 
shoers, and we certainly will be, if you 
will come in for a look. — Watkins, Har- 
lan $• Evans, Columbus, Tenn. 

The world is full of shoes, good bad 
and indifferent. Most shoe men put the 
least money into their shoes and get the 
most money out of their customers. We 
reverse this rule. We put the most 
money into our shoes and get the least 
money out of our customers. — Cam- 
meyer, New York. 

Sew up that hole in your pocket. 
Don't buy the cheapest shoes you can 
find! Bring us the boy and a dollar 
and a half and let us show you "how." 
— Weil $ Arnold, Youngstown, Ohio. 

You need shoes and want good ones. 
— Johnson fy Wibbur, Colorado Springs. 

The Shoe for You.— The shoe that fits 
your foot — that's the shoe for you. 
Come to our shop, put it on and if it 
fits you, wear it. You won't try on 
many before you find the right one; but 
we will make a Christmas gift of any 
amount of patience, and you may try 
as many as you wish. We're here to 
please you. — V. C. Roblin $• Co., Char- 
lotte, Mich. 

On the level is the way our shoes are 
made all through. Good honest material 
and honest workmanship are in every 
pair. They have correct style. We can 
fit you perfectly and you will find com- 
fort and satisfaction in the shoes you 
buy here. We sell honest shoes at hon- 
est prices. A splendid shoe, our special, 
at $3.00 pair. — Frank Power, Montreal. 

Stock Up With Shoes.— Gustav Aidt's 
shoes have made a record for themselves. 
We haven't been called upon to say any- 
thing in their favor — they've literally 
"sold themselves" — so good were the 
qualities and so rarely low the prices. 
If you haven't taken advantage of the 
offer you'll miss about your last chance 
— unless you come this time. — S. Kann 
Sons $ Co., Baltimore, Md. 

It is quite possible for a shoe to pay 
its debts and at the same time be quite 
disagreeable from start to finish. The 
Burt boot, on the contrary, goes beyond 
the debt limit. It feels old when it is 
new and looks new when it is old. — 
Nichols <$; Damon, New Bedford, Mass. 

Don't think because you've worn shoes 
all your life that you can judge the 
quality at first glance or even after 
critical inspection. It takes a Greek 
scholar to read Greek and a shoe schol- 
ar to read shoes. Our shoe scholar says 
these shoes are the best. — Joel Gutman 
§ Co., Baltimore, Md. 
GENERAL 



OF SELLING PHRASES 



1001 



A bargain in quality instead of a bar- 
gain in price is what you get every time 
you buy a pair of shoes at Thielbars. — 
Thielbar's, Peoria, III. 

Slater shoes are the foundation of 
good feeling. More than that they are 
the leaders of shoe fashion and for 
wear, they're not equaled. — Alley $■ Co., 
Charlottetown, P. E. I. 

Our shoe emporium. The busy place 
of the Twin Cities. Always on the alert 
to furnish our trade with the best values 
at a small cost. — The New Store, 
Minneapolis, Minn. 

There's an endless procession of shoes 
coming into this store. And a steady 
outgoing tramp, tramp, almost equaling 
in numbers the incoming volume. But 
not quite — there are stragglers. A few 
of this style, more of another, quite a 
lot of a third, less of some others, de- 
lay going. These stragglers, amounting 
in all to — thousands of pairs, all bar- 
gains, sometimes two pairs for the price 
of one, or three for the price of two, 
must be cleared out. — Gimbel Bros., 
Philadelphia, Pa. 

Thousands of people wished yesterday 
that they had a pair of good, heavy, 
staunch shoes. Be ready for the next 
emergency! For men, there are warm 
shoes and dry shoes assembled in an ex- 
clusive shop just inside the Market and 
Thirteenth Street door, where they may 
be fitted privately and quickly. — Wana- 
maker, Philadelphia, Pa. 

Do not miss the opportunity to save 
money presented in our " closing out " 
shoe sale. You can secure a year's sup- 
ply of footwear for a few dollars — 
and shoes keep well. It is good for your 
feet to change your shoes frequently. 
Here and now is your chance to secure 
good footwear at a liberal saving. — 
Wasserman, Kaufman <§• Co., Sacra- 
mento, Cal. 

If your shoes don't fit, don't blame 
your feet. The fault's in your shoes, no 
matter what the clerk may say. We 
find it's easier to make Regal shoes fit 
the foot than make the foot fit the 
shoe — easier on you, easier in the end 
for us — because it wins your confidence. 
Some one of these is a made-to-order 
fit for you. — Regal Shoe Co., New York. 

Shoes are always wearing out and one 
of the biggest drains on the average 
purse, so keep your eye on the shoe 
bargains we offer, and see how much 
plumper your pocketbook will be for 
it. To-day we have marked down sev- 
eral lots of shoes for men, women and 
children, and can suit any one in the 



family with a good, strong, durable, 
stylish shoe.— Shiflenburg's, Philadel- 
phia, Pa. 

Sorosis represents all that is best in 
shoe making. Makers of Sorosis have 
for years concentrated every effort in 
producing the best possible shoe to sell 
for a certain price. A scientific study 
is made of the human foot in all its 
forms and lasts designed to meet every 
demand. There's a style for every need, 
a shape for every foot. — The Crescent, 
Spokane, Wash. 

These are the remnants of the sea- 
son's business; broken lots and styles 
that we expect to discontinue. This sale 
will be to your advantage as well as 
ours; you save money by buying, we 
make money by closing out broken lots 
even at a loss, for it enables us to keep 
our stocks fresh and start next fall 
with all new styles. This sale will 
commence Thursday morning at 9 
o'clock.— Ehrlich's, Columbia, S. C. 

Stupendous clearance sale of winter 
shoes. The past three days and nights 
found us as busy as bees culling from 
our immense stock all odd lots of men's 
shoes, which will be placed on sale this 
morning at a very low price — in many 
instances at less than half. In marking 
these shoes cost was not considered. 
The reason for this enormous cut is 
plain. We need the room for spring 
stock, which soon begins pouring in 
upon us, therefore, all broken lots must 
go. Original prices plainly marked. — 
A. S. Knowles D. G. Co., Montgomery. 

Good Shoes to Save Money On. — It 
would be poor economy to pay less for 
shoes that would soon wear out or lose 
their shape. But when you can secure 
shoes that will exhibit no such failings 
— shoes made of good leathers, and sub- 
stantially put together, for anywhere 
from a half a dollar to a dollar and a 
half less than their regular price, it 
is certainly worth while to buy. That 
is the sort of real economies that we 
offer you to-day. — The Wanamaker 
Store, New York. 

Ever have trouble with your feet? 
Coward shoe wearers never do. That's 
because the "Coward" fits perfectly. 
No pinching or pain for the grown-ups 
—no deformities for growing feet. 
The Coward shoe starts the foot right 
and keeps it so. — The Coward Store, 
New York. 

Shoe prices surrender, and it's a shelf- 
emptying surrender, for they were in- 
trenched behind the very best values.— 
Fisher's, Trenton, N. J. 



SHOES— GENERAL 



1002 



ADVERTISERS CYCLOPEDIA 



Shoes Underpriced. — Spring goods 
demand shelf room. Winter footwear, 
whose only fault is the space it occu- 
pies, is to go at less than the cost of 
leather. — Solomon's Pittsburg, Pa. 

Better opportunity to purchase shoes 
made to sell at higher prices has never 
been offered in this section — a great 
many special purchases have been com- 
bined in the following lots. Every line 
represents a great saving — a price ad- 
vantage that will be immediately ap- 
parent in the appearance and in the 
service of every pair of shoes the great 
bargain assortments include. There 
are great numbers of other bargains 
besides those here mentioned. — Marshall 
Field fy Co., Chicago, III. 

To-day will be a memorable one in 
the shoe selling at our store. Every 
mother's son of those Whitaker-Brown 
shoes have been led to the slaughter, to 
clean them out, and make this day's 
sale a red letter one. The shoes, as 
you know, are up to snuff in shape and 
quality — and the way we will clean 
them out will be a caution. Whether 
you need shoes or not should not keep 
you from getting in on this sale — and 
early. Don't come bye and bye to 
buy. To-day is the last and only day 
for Whitaker-Brown shoes. — The Mam- 
moth Shoe House, Los Angeles, Cal. 

We can promise in the narrow widths 
to fit about every foot in a satisfying 
shape. But in the wider widths the 
sizes are much more broken. We sug- 
gest, however, to those needing shoes 
to let us try to fit them from this lot. 
We feel certain that all who need shoes 
now and those whose wants are far 
away will take advantage of these un- 
usual shoe conditions. — Carson, Pine, 
Scott $ Co., Chicago, III. 

It is very conclusive evidence that 
shoes are being sold at prices that ap- 
peal to the public by the way the people 
purchase these bargains in lots of more 
than one pair. We have sold the aver- 
age customer two and three and some- 
times four pairs. Don't you be the one 
to miss this opportunity of getting ex- 
tra good shoes at prices of inferior 
ones. — Becker's Shoe Store, Springfield. 

To be sold regardless of former 
price, so as to get our stock reduced 
before spring. Remember, there are 
no damaged shoes left in our stock — 
they are all this season's styles — and 
the quotations here below are as truth- 
ful as Washington with his little 
hatchet. — Byck Bros. <§• Co., Louisville. 

This sale, which in volume of value- 

SHOES— G 



giving, out-classing as it does all our 
previous sales, by the wide scope of 
magnetic inducements, is for the pur- 
pose of clearing our shelves. It's the 
clearing of all winter 1905 styles at 
prices in most instances almost at the 
actual cost of making. In no case is 
your saving any other than a decided 
one. To show promptitude (if in any 
possible need of shoes) in considering 
these offerings would mean that your 
economical intentions, often thought 
of, are only being put into actual prac- 
tice when opportunity occurs. — /. Bacon 
fy Sons, Louisville, Ky. 

Because of slight imperfections, which 
necessitate our selling these W. L. 
Douglas shoes as " Factory Damaged,'* 
we are able to make a price of $1.50 
for boys' sizes, and $1.89 and $2.39 for 
men's sizes. We control every pair 
that comes from the Douglas factories 
at Brockton, Massachusetts. Every 
new spring style in both high and low 
cut is represented; though they are 
mostly of patent Coltskin or of Russian 
Calf — the latter in tan. Shoe experts 
come in here, and are unable to detect 
the imperfections; but the Douglas 
principle necessitates that every pair 
with even the slightest blemish must 
come to us. — Adams Dry Goods Co., 
New York, N. Y. 

As a rule it is a pretty good thing to 
follow the crowd. Just now the crowd 
is headed for bargains at the Eagle. 
And the crowd is right. The bargains 
in seasonable footwear is so far out 
of the ordinary that the economical 
buyer is not slow in taking advantage 
of the situation and is getting his 
shoes at prices that completely par- 
alyze all possible competition. Here 
are the prices on some of the shoes 
that takes the breath of competition 
and tickles those in need of shoes. — 
M or eland, The Eagle Shoe Store, Mun- 
cie, Ind. 

The finest production in footwear at 
the price. Unequaled in form, mate- 
rial and workmanship. Give them a trial 
and they will prove to you the truth 
of our assertion. As we guarantee the 
shoes, you run no risk in their purchase. 
— Cammeyer, New York. 

The great let-go shoe sale. Every 
home has its house-cleaning days with 
results most pleasing. The next thirty 
days will be our stock cleaning days 
and we're going to clean our stock thor- 
oughly. Shoes have got to go and prices 
the incentive. — Rochester Shoe\ Co., 
Galesburg, III. 
ENERAL 



OF SELLING PHRASES 



1003 



Most complete and up-to-date shoe 
store in the state! We have struck 
the key note on footwear ! This stock 
to-day is as near perfect as earthly 
things are made. We can suit any taste 
or fit any foot. This stock combines 
beauty of style, durability and com- 
fort. Every shoe comes direct to us 
from the men who make them which 
insures the lowest prices. Every shoe 
is guaranteed to give satisfaction. They 
are the products of the most reliable 
manufacturers of the land and they 
stand behind any guarantee we give. — 
McAtee, Lyddam fy Ray, Owensboro. 

Prettiest spring shoes. The Guaran- 
tee wants to show you the " real styles " 
to-day. — The Guarantee, Muncie, Ind. 

Shoes that fit the weather and your 
feet. That's the kind that receive our 
attention just now, strong and good. — 
Burger fy Born, Kenton, Ohio. 

The pretty parts of this shoe for 
women are too numerous to mention, 
and masterful shoemaking has made 
every part practical. The price is the 
economical part. — Nichols fy Damon, 
New Bedford, Mass. 

A mighty magnet attracting irresis- 
tibly. Undiminished interest attaches 
to every department of the great closing 
out shoe sale. Greater cuts than ever. 
Stylish goods at less than cost of manu- 
facture. — Knox fy Knox, Altoona, Pa. 

The longer an ill-shaped shoe wears 
the worse you feel about it. You never 
tire of Regals, because Regals are right 
in the first place — and they stay right. 
Regal style stands unchallenged. It 
is the result of the taste and skill of 
the world's master designers, for every 
line and curve of their models is dupli- 
cated in Regals. Regal comfort is in- 
sured by Regal quarter sizes and by 
the careful hand-work that moulds each 
shoe over individual lasts for right and 
left. Regal oxfords are an absolute 
innovation in the shoe business. They 
are all built on specially designed ox- 
ford lasts — while other manufacturers' 
low shoes are built on the lasts made up 
for their high shoes. And it makes all 
the difference in the world. It makes 
your Regal oxfords fit snugly at heel 
and sides, and prevent every chance 
of the common oxford failing — chafing 
at the heel and gaping at the sides. — 
Regal Shoe Co., Los Angeles, Cal. 

"Watch our windows." It will keep 
you posted on all the "new things in 
footwear." — Hesser $ Co., Springfield. 

Spring shoes at Heavenrich's. Beauti- 
ful and dainty, yet sensible, are the 

SHOES— 



styles of footwear for this spring and 
summer. You will at least want to see 
them whether you are ready to buy or 
not. — Heavenrich, Saginaw, Mich. 

The brightest, the snappiest spring 
shoes produced are here for your selec- 
tion. We keep our fingers on the pulse 
of every dependable source of shoe sup- 
ply in the country. We gather in the 
worthy styles as soon as produced, and 
back them up with a guarantee that 
means just what "sterling" means to 
silverware. — T. F. Hazen $ Co., Knox- 
ville, Tenn. 

There is a way of being absolutely 
sure that the shoes you buy are worth 
at least as much as you pay for them. 
You may not be able to tell good leather 
from bad; you may not know the dif- 
ference between a high grade shoe and 
an article of rougher make, and yet 
it is your own fault if you are imposed 
upon. You cannot be expected to de- 
tect those differences in material which 
make such a material difference, but 
you can at least take the precaution of 
making your purchases where misrep- 
resentations are never for a moment tol- 
erated. — S. P. Dunham $• Co., Trenton. 

In order to produce the exact shape 
of any abnormal or deformed foot we 
take a plaster cast from the foot itself. 
This results in accurate fit at every 
point, no matter what the difficulty may 
be. A talk with our expert who has 
made this a study for a life time, will 
help you to solve your problem. — James 
S. Coward, New York, N. Y. 

I'm easy. That's what Grover's shoes 
would say providing their togues could 
talk. Ease and grace tells (in part 
only) the story of Grover's shoes for 
tender feet. — Schneider Shoe Co., 
Bloomington, III. 

Annual Shoe Sale. Biggest of all 
bargains. It's a sale at Fahey's. You 
know what that means. Shoes to fit 
everybody. — Fahey's, Bloomington, III. 

Buy now if you want to save money. 
Thursday, Friday and Saturday shoes 
will almost walk out of the store on 
account of the extra reductions made 
on prices. — Johnson's, Altoona, Pa. 

This store is always doing the unex- 
pected. For instance, buying the fa- 
mous Packard boot at a bargain price. 
— T. Eaton Co., Toronto. 

Clear the shelves, that's the cry, clear 
the shoe shelves, that the why summer 
shoes must straightway fly — for the fall 
is drawing nigh.— A. D. Matthews' Sons, 
Brooklyn, N. Y. 
GENERAL 



1004 



ADVERTISERS CYCLOPEDIA 



No shoes but good shoes, no prices 
but cut prices. — Johnson fy Wilbur, 
Colorado Springs, Colo. 

Are you going away? If so, then 
you will want some Oxford ties. They 
are a necessity this time of year. For 
seashore, country or mountain. They 
are cool and comfortable. We have 
them for men and women, boys and 
girls. — Martin Shoe Co., Woonsocket. 

Shoes that fit this weather and your 
feet — that's the kind that receive our 
attention just now. Strong and good 
shoes for the rigors of fall and winter, 
the kind that will keep your feet warm 
and dry. Rubbers, arctics and all such 
foot protection here at the lowest prices 
and in great style variety. — Edwin Aish- 
berg, Hartford, Conn. 

Faultless fitting footwear for fall. — 
Gusky's, Pittsburg, Pa. 

Ill-fitting shoes cannot retain their 
shape and are very sure to distort the 
feet. . . . There is more than good 
leather in a good shoe. — Wm. Eastwood 
$ Son Co., Rochester, N. Y. 

There's one rule in this concern that 
will stand as long as the house stands: 
"When it's a question of a few cents 
more profit or a few cents worth more 
of good shoe — the shoe- wins." — 
Schneider Shoe Company, Bloomington. 

Everything in footwear, staples and 
novelties of the highest and medium 
grades for men, women and children 
will be found here in styles pleasing to 
the eye and conducive to comfort. 
There are many new things that are ex- 
clusive with us which must be seen to 
be appreciated. See display in show 
window. — R. C. Block, Atlanta, Ga. 

It's a good story that will bear repe- 
tition. Our story of the great spring 
shoe sale will bear many repetitions, for 
it is a money-saving story, a story of 
reduced prices on $40,000 worth of good 
shoes. These prices only tell a little of 
the "story." Our windows tell part 
and the bargain tables tell the balance. — 
Hamilton $ Baker, Los Angeles, Cat. 

Feet duty. The adornment of the 
human form is one of the most serious 
problems of life. Every one should 
take pride in wearing fashionable and 
comfortable shoes. High quality in- 
sures long wear, good fitting, comfort, 
beauty of appearance, elation, and all 
this for low prices gives all buyers at 
our store a feeling of perfect satisfac- 
tion. — R. Mills, Vancouver, B. C. 

Most complete and up-to-date shoe 
store in the State. We have struck the 



keynote on footwear. — McAtee, Lyddam 
fy Ray, Owensboro, Ky. 

If you aren't ready for low shoes yet, 
we've high shoes of calf, patent leather 
and enamel, made on the most ap- 
proved lasts — some are waterproofed. — 
Rogers, Peet fy Company, New York. 

Shoes to fit every fancy! Shoes to 
fit every foot ! Shoes to fit every purse ! 
Are gathered together here in our shoe 
stock. They show what a determination 
will do to get together the best shoes 
from the best makers at the least possi- 
ble cost. — Matthews Bros., Waco, Tex. 

Stylish summer footwear. A pretty 
boot on a dainty foot gives a tinge of 
fashion to an elegant costume, that but 
few things can adequately convey. In 
the higher grades of footwear we don't 
believe that all local stores combined 
can show so great an assortment in as 
many new and stylish lasts. — Ham- 
burger's, Los Angeles, Cal. 

Just a little better in shape, a little 
finer in finish, a big difference in the 
quality of leather used and you have a 
word picture of our own brand of 
women's $3.00 shoes. We tell the man- 
ufacturer who makes them for us to 
put in every penny's worth of value he 
can for the price. He does it. It's 
for you to test them now and see if 
we're right and truthful. — Miller, Ken- 
ton, O. 

Have you seen the swell styles in 
shoes which we are selling this week at 
cut prices, for men, women and chil- 
dren; also ladies' evening slippers. 
Large crowds have been attracted by 
the new styles included in this sale. A 
rare opportunity to secure a real bar- 
gain. — Rogers Shoe Co., Lexington, Ky. 

Those who were among the first to 
attend it are returning again for more 
of the great bargains. Good, reliable, 
dependable footwear was never before 
sold at such ridiculously low prices, but 
in our effort to make this the greatest 
sale of its kind in the history of this 
city we have cut prices down to the 
cost of manufacture, some even lower. 
If you need footwear of any descrip- 
tion you should not miss this great 
shoe sale. If you practice economy you 
should buy now for future needs, as 
the bargains being offered here in real 
high grade footwear may never again 
be equaledw Not a slightly reduced 
price on one or two items in stock but 
a deep cut on every pair of shoes, rub- 
bers and slippers in our store. Don't 
fail to come. — Oppenheim $ Levy, Sag- 
inaw, Mich. 



SHOES— GENERAL 



OF SELLING PHRASES 



1005 



The greatest shoe achievement of the 
year must be credited to the Fourteenth 
Street Store. It has accumulated 3,500 
pairs of men's shoes, all celebrated for 
their excellent wearing and style qual- 
ities, and will sell them, beginning at 
8.30 Saturday morning, at a price lower 
that was ever quoted before. There is 
no mistaking that this means the most 
remarkable shoe, bargains for men ever 
advertised in this city, and how any 
man can miss them is beyond our com- 
prehension. — The Fourteenth Street 
Store, New York City, N. Y. 

Such as no other shoe house in this 
country ever has made or ever can 
make. Although thousands of pairs 
have already gone out, this great sale 
is still in full blast; and better and 
better values are offered as it pro- 
gresses. Watch our ads and don't miss 
any of the bargains. You can come 
every day and find something new. — 
Boston Shoe Co., Louisville, Ky. 

About every so often old Father Time 
comes in wearing pointed toe shoes. 
He's got 'em on now — going to wear 'em 
all next season — so some of the Mil- 
ford shoes are a bit peaked at the toe, 
in anticipation. Plenty of broader toes, 
though, for the business' man and the 
comfort seeker. — The Milford Shoe Co., 
New Haven, Conn. 

Everyday necessities decreed by fash- 
ion — good news from the model shoe 
department of Southern California. A 
stylishly shaped shoe gives a graceful 
appearance to a suit or costume. But 
comfort is as essential as style. Com- 
bine both desirable features and name 
a price lower than any competitor and 
you get the shoe business. The great 
sale of manufacturer's surplus stock 
shoes has been the feature of the shoe 
selling the past few weeks at this big 
store, and affords an excellent oppor- 
tunity for you to get a season's supply 
of new and stylish footwear at really 
lower prices than other retail stores 
pay for them at wholesale. — Ham- 
burger's, Los Angeles, Cal. 

Experience is the best teacher of shoe 
values, but we insure you against the 
possibility of dissatisfaction with our 
$3 special shoe. We guarantee con- 
fidently because we know how the 
shoe is made and what it is made of — 
we know what hundreds of its wearers 
say of it — that it is the best shoe for 
the money in America — and that is what 
it is. — Saks $ Co., Indianapolis, Ind. 

It is with most people the same — they 
want their money to stretch over the 
most articles, they want the best possi- 

SHOES— G 



ble values, they want the most for their 
money. And they are entitled to it— 
if they can get it. There is the proposi- 
tion—if they can get it. Anderson is 
noted for the fine shoes he sells. A 
traveling man came into our store the 
other day. He lives in St. Louis.— It 
seems as though there must be plenty of 
shoes in St. Louis — but nevertheless he 
bought a pair of us, and said it was 
just the shoe he had been looking for all 
the season. He said that Anderson has 
the best stock he has seen. — W. A. An- 
derson $ Co., Galesburg, III. 

It's wisest in the beginning, and 
cheapest in the end, to provide yourself 
with shoes having good soles. — Dickey $ 
Dehaas, Harvey, la. 

It's quite a feat to make glad feet. 
Bring them here and you'll have ten 
happy toes and a pocketbook that never 
will squeal. — The Haas Shoe and Hosiery 
Co., Spencer, la. 

.A Beaten Path to Our Shoe Store. 
Emerson said: "If a man can write a 
better book, preach a better sermon, or 
make a better mouse trap than his neigh- 
bor, tho' he build his house in the woods, 
the world will make a beaten path to his 
door." So, too, in the stocking of our 
Shoe Store. 

We have separated the good from the 
bad and picked the best from the good, 
for our stock and people who wear the 
shoes themselves, or buy them for others, 
have found it out. 

The "beaten path" to our Shoe Store 
is ever widening. — Eiseman Bros., At- 
lanta, Ga. 

A great fall in the price of shoes for 
Saturday's selling. Although the prices 
have dropped the qualities are not hurt, 
oh no. When you buy shoes here you 
can be sure of their endurance and of 
their style and quality, and when it 
comes to price, no other store can touch 
them. Here's a few samples of low 
prices. — Hudson Bay Stores, Vancouver. 

Pay attention everybody — If any man 
or woman has any notion (and the neces- 
sary coin) of investing in a pair of good 
substantial dress shoes this week they 
are hereby advised that for such shoes 
the best — in fact the only store in town 
where you can save a dollar or so on 
every pair is Simons Shoes, Altoona, Pa. 

Men's shoes, ladies' shoes. Hold! 
Read these facts — we want your business 
— you want our shoes. What is the se- 
cret of our success? We strive to give 
our customers honest value combined 
with snappy up-to-date styles. — Carl 
Reidesel, The Shoeman, Crookstown. 
ENERAL 



iocs 



ADVERTISERS CYCLOPEDIA 



What's in a name? Well, it all de- 
pends on what the name is. If it's 
« Fry " on a shoe, it means as much as 
" Sterling " does on silver. It means the 
best. It means superior materials, high- 
class shoemaking, fine finish, correct 
shape, smart style — it means the best 
there is in footwear. — Fry Shoe Co., 
Omaha, Neb. 

Manufacturer's high grade shoe sale. 
Fourth day of this tremendous mer- 
chandising triumph. Though you may 
not have present wants, do a little figur- 
ing ahead and secure a supply of foot- 
wear, not alone for yourself but for your 
entire family, for the shoes included in 
this sale are all new this season, are on 
best shape lasts, yet as they were pur- 
chased at such price concessions from the 
manufacturers our present retail prices 
are lower than we would pay for the 
same goods at wholesale in the regular 
way. There are thousands of pairs, 
scores of styles and the conditions of 
every pocketbook can be fully met. — 
Hamburger, Los Angeles, Cal. 

Dressy people like our shoes. — /. C. 
Wynd $ Co., Peoria, III. 

All leathers for all weathers. The 
best shoe for the money. — Brown Shoe 
Co., Parkersburg, W. Va. 

Shoes that make friends for us are 
the only kind we sell. We do not claim 
to be the only people selling good shoes, 
but we are the only store selling good 
shoes at such low prices. — B. B. Pyle $■ 
Co., Denison, Tex. 

This event has startled New York. 
Never before have perfect shoes of such 
an exceptionally well-known make been 
sold at so low a price. It puts all other 
shoe events, here and everywhere, in the 
shade. — Adams' Dry Goods Co., New 
York, N. Y. 

Our new " XXX " Shoe is so correctly 
sized as to be trim fitting, but easy. The 
foot's delicate organization is never de- 
formed wearing this shoe — toes, sides, 
instep have freedom and comfort. — 
Hackett, Carhart $ Co., New York. 

It is a shoe problem. To successfully 
combine three essentials — ease, elegance, 
economy. Our stock represents the mod- 
ern solution of the problem. Ease is 
assured by careful lasting; elegance, by 
artistic modeling and workmanship, 
economy by a price that allows of the 
very best at a fair cost, and no more. 
— Morris 8[ Anderson, Monmouth, III. 

You need the shoes, we want the 
money. — Marx Bros., Galveston, Texas. 

Shoes ! Shoes ! Shoes ! We have them 

SHOES— 



in every style you can imagine, to fit 
small as well as large feet. Made in all 
kinds of leathers, and the prices we have 
put on them is the smallest part about 
them. — Frank Bosenbaum, York, Pa. 

You'll want summer shoes two months 
yet. Maybe you wear light shoes all 
year round. But we want to do the sell- 
ing in a jiffy — a good part of it to-day. 
We've cut prices ruthlessly — you profit 
proportionately, if you wish another pair 
or two of these excellent shoes. — W ana- 
maker's, New York. 

Gigantic sacrificing will go on this 
week at Dan Cohen's. Come early and 
have your selections of the greatest bar- 
gains ever offered in footwear. Our 
clearance sale of summer footwear has 
served to cut down our immense stock 
of shoes, oxfords and sandals, but has 
left us an abundance of odds and ends. 
These we are going to sacrifice, regard- 
less of cost. They must go at any old 
price — bring whatever they will, we are 
going to clean up. Monday starts real 
house cleaning, so come with baskets for 
your grand bargains. — Dan Cohen, 
Springfield, Ohio. 

We will not give you a shoe that will 
make it necessary to fit your feet to the 
shoes. Our many years of experience in 
fitting feet enables us to know at a 
glance the shape of last your foot re- 
quires. — Christenson's Shoe Store, Og- 
den, Utah. 

The feet are more sensitive in hot 
weather than in cool. It is not so much 
the kind of shoes that you wear that 
makes them either comfortable or un- 
comfortable, but it is the way they fit. 
Shoe fitting to-day is a science and at 
Thielbar's you will find the science per- 
fectly mastered. — Thielbar's, Peoria, III. 

A shoe should always fit closely around 
the instep, so as to make it impossible 
for the foot to slip forward and crowd 
the toes. The ball of the foot and the 
toes should have plenty of room and the 
instep should be grasped as if by a 
gloved hand. Our shoes are anatomically 
correct, being constructed to the exact 
outline of the human foot. — Flavell fy 
Sivartz, Great Falls, Mont. 

This has been a lively week in the 
Shoe Store, because of these extraor- 
dinary autumn offerings. Just when 
people had to buy shoes for the whole 
family we gave them a chance to se- 
cure liberal savings on the necessary pur- 
chases — little wonder that we have been 
as busy as bees every day. — Wanamaker, 
New York, N. Y. 
GENERAL 



OF SELLING PHRASES 



1007 



A great scoop in shoes. — Rothschild $• 
Co., Chicago, III. 

A great help during warm weather 
is a comfortable shoe — and we can give 
you the maximum of comfort and value 
in footwear at minimum of cost. Our 
line of shoes include the leading makes, 
many shapes, all widths and a variety 
of styles. Give you perfect fit in finest 
and medium grades at distinctly low 
prices. Every pair warranted as to ma- 
terial and workmanship. — McLean-Bun- 
nell Shoe Company, Bloomington, III. 

On the tree you'll be glad to find one 
or two pairs of the plainly better sort 
of shoes that we always have for sale. 
They are triumphs of the shoemaker's 
art. — Strange <$; Skinner, Binghamton. 

Our customers await this sale, for 
they know when we advertise to give 
special prices we do just what we ad- 
vertise. Our customers are the winners 
at our sales. We do this because we 
wish to clean up our stock and be able 
to show men fresh shoes each season. 
There is no possible chance of anything 
being left over in summer footwear, for 
we make the price low enough so that all 
can afford to buy. We are not selling 
old stock, but every pair made this sea- 
son. You need shoes at all times. Think 
of the saving, and buy for yourself an 
extra pair. You can afford it at these 
prices. Three months of summer yet to 
come; plenty of time to wear out an- 
other pair. — Hesser <$; Co., Springfield. 

Exceptional Values in Stylish Foot- 
wear. — It is not necessary for us to con- 
stantly reiterate that we have the largest 
shoe department in Southern California 
— but it is always a pleasure to us to 
tell you of the values we can give for 
your money, for we do secure some of 
the very best bargains to be found in 
the wholesale markets and at the sav- 
ing effect can often sell shoes at retail 
at less than other stores pay for them 
at wholesale. — Hamburger's, Los An- 
geles, Cal. 

A stupendous scoop in shoes. — C. C. 
C. C, Anaconda, Mont. 

Shoe Saving. — The shoe man offers his 
regular Saturday bargain grist. It is 
interesting always — more so now than 
usual — to-morrow there is a strong fac- 
tor urging him — you need not know it 
except prices have weakened by a quar- 
ter on certain lots. — The Boston Store, 
Milwaukee, Wis. 

Boot Snaps. — For men, women, and 
children. Money-saving chances in foot- 
wear for early fall wear. Qualities this 
store guarantees to be safe and reliable; 

SHOES— 



styles that will gain your favor at first 
sight. Prices take effect at eight o'clock 
on Saturday morning. — The T. Eaton 
Co., Ltd., Toronto, Can. 

Do you ever realize how deceptive 
generalities are? How easy it is to 
write an ad that will give the impres- 
sion that prices are away down when 
in reality they are away up? We al- 
ways make it a point to tell you ex- 
actly the kind of shoes to expect, they 
are always seasonable, always service- 
able, always good with a name and a 
reputation behind them. — /. S. Hender- 
son, Parrsboro, N. S. 

We've seen shoes that had a very 
smart appearance when first worn. But 
how about a few weeks later? Instep 
supports had wrinkled, linings were 
creased, and saturated with leather dye 
from perspiration. Now we wish to 
ask you a plain, simple question. Do 
you think our shoe business would con- 
tinue to increase if we sold this kind? 
No. Then, as we have said before, 
"Why our shoes?" Because we utilize 
every effort and means we know of to 
secure the best shoes at the prevailing 
popular prices. — Samter Brothers, Scran- 
ton, Pa. 

Shoes. " There have been doings " in 
our big shoe department the past couple 
of weeks. The arrival of our new Sorosis 
Shoes for women, with a wealth of ex- 
clusive style in every line, has been 
greeted by hosts of buyers. We have 
the latest fads and fancies in men's 
shoes, and we handle children's feet bet- 
ter than anyone else in Galesburg. — The 
Big Store, Galesburg, St. John's Co. 

We stick ours to our last; you'd better 
stick to us. — Palmer Shoe Co., Bangor. 

Let these items send your feet fleet- 
ing to this store to-morrow to be shod 
— remembering, always, that Olds, Wort- 
man & King are purveyors of good 
shoes only. — Olds, Wortman Sr King, 
Portland, Ore. 

You can't always find shelter from 
troubles, but if they are shoe troubles 
there is a haven of refuge for you. It's 
called the Fit-Easy shoe and it does not 
belie its name. Selection is easy — all 
styles. Wearing is easy— perfect fit. 
Price is easy— three-fifty.— Strange $ 
Skinner, Binghamton, N. Y. 

A pair of perfect feet. That's what 
comes from wearing properly fitted 
shoes, such as you get here. You don't 
have to have corns and bunions. Our 
salesmen can fit you with snug looking 
shoes that feel six weeks old.— Strange 
$ Skinner, Binghamton, N. Y. 
GENERAL 



1008 



ADVERTISERS CYCLOPEDIA 



Each changing season finds an an- 
swering note in the Portia shoe. 
Dainty, beautiful, serviceable shoes for 
every purpose, every occasion and 
every foot. Whatever the season's wear 
— whether the heavy, mannish boot of 
midwinter or the exquisite ties of mid- 
summer — all alike have the rare per- 
fection of fit, style and finish. We know 
we can fit you — fit you exactly. Why- 
destroy the harmony of a handsome 
toilette with ill-fitting, ill-looking shoes 
— shoes, maybe, that hurt your feet and 
are a year behind the times — when a 
pair of Portias will complete the pic- 
ture. — M. F. Thompson, Binghamton. 

No other footwear will defy damp- 
ness so effectively as our famous box 
calf " foot form " boots. Thoroughly well 
made of best quality box calf, fitted 
with full sheet cork sole and our fa- 
mous inner sole. Dampness and even 
water can't penetrate to the foot. — Ed- 
monston's, Washington, D. C. 

The best you can get is not the high- 
est priced. This fact will be made plain 
to you if you will drop in and have a 
" shoe-talk " with us. — Burns Shoe Store, 
Binghamton, N. Y. 

Our store policy forbids — absolutely — 
the carrying over of a solitary pair of 
shoes from one season into another. 
The coming of fall must find bright, new 
footwear in every department, and in 
order to accomplish this end we offer 
you a choice of the nobbiest and most 
dependable shoes in Washington at ex- 
actly fifty cents on the dollar. — R. Ber- 
berick's, Washington, D. C. 

We still continue to sell shoes at little 
profit. It is the one thing that keeps 
our shoe department busy. The wearers 
of shoes cannot help but recognize the 
fact that we are giving more wear for 
the money than anyone else in Port- 
land. We are selling shoes on the prin- 
ciple of to-day, not of twenty years ago. 
Modern merchandising means modern 
profits — that's small profits and quick 
action. — Roberts Bros., Portland, Ore. 

Here is the best shoe news that has 
been told since our spring distribution 
of the same grades of samples. Twice 
a year we get them — the finest sample 
lines from the best makers, at a great 
saving. The autumn samples will be 
placed on sale this morning. — Straw- 
bridge $■ Clothier, Philadelphia, Pa. 

A notable achievement in mid-sum- 
mer shoe selling — a great and altogether 
unusual bargain occasion in which all 
Newark will hasten to participate. Our 
unlimited capacity placed us in a posi- 

SHOES— G 



tion to absorb the entire surplus lines 
of three large makers — a tremendous 
quantity, aggregating over 15,000 pairs 
of women's, children's and men's shoes 
and oxfords and representing this sea- 
son's newest and most desirable styles. 
— Bamberger's, Newark, N. J. 

We've been extremely fortunate in 
purchasing shoes at prices enabling us 
to sell them far below their established 
values, but at no time have we suc- 
ceeded so well as in this instance. — The 
14th Street Store, New York. 

Any shoes can be made to look as 
good as " Hahn's," because it's easy to 
cover up inferior leathers and work- 
manship with high polish and flashy 
style. However, good-wearing leather 
comes high and " Hahn's " shoes actually 
are best in wear and fit, simply be- 
cause smaller dealers cannot afford to 
put in the same grade of materials that 
our enormous buying-power enables us 
to use. — Wm. Hahn fy Co.'s, Washington. 

We don't think you can get better 
footwear in this country at the same low 
price you would pay here. We don't 
buy poor shoes from the factory and 
therefore can't sell poor shoes. Some of 
our new fall and winter footwear is here 
now and ready for your inspection — 
come in any time — we are always glad 
to show our big values, no difference 
whether you want to buy or not. — Bur- 
ger $ Born, Kenton, Ohio* 

Shoes for the Family. — Autumn has 
come and the cool weather is here. It's 
now time to change one's shoes. Our 
store is the place where the best, the 
newest and the latest boots and shoes 
are to be found, and at the least prices. 
The freshest designs, the up to the day 
and hour creations. Heavy and light 
walking shoes for men and women, shoes 
for the boys and girls — shoes for the 
entire family. Beauty, comfort, service 
and small cost all combined. For what- 
ever purpose you may require boots or 
shoes we have them and at the very 
lowest prices. — D. E. Williams $ Co. y 
Youngstown, Ohio. 

Shoes that make walking a pleasure; 
for there is a helping influence that 
makes a man feel like the winged foot 
Mercury when his feet are encased in 
the right sort of footwear. — Abraham $" 
Straus, Brooklyn, N. Y. 

If you were a shoe man we'd ask you 
to come in just to see if you ever knew 
of a better Oxford selling at the price. 
We never have, and we're always on the 
watch to see what the other fellow does.. 
— Blooming dale's, New York. 
ENERAL 



OF SELLING PHRASES 



1009 



Hard to fit feet are easy for us to 
fit. — The Hub, Marion, Ind. 

This'll be a harvest-week for all Shoe- 
Wearers who'll visit our stores. A crop 
of the swellest, best-fitting and longest- 
wearing new fall shoes you've ever seen, 
is the result of the seeds we sowed 
many months ago — and our prices will 
show that we've used our immense buy- 
ing facilities to your best economical 
advantage. — Wm. Hahn §• Co., Wash- 
ington, D. C. 

Any task is easy if you only know how 
to perform it. It's as easy for you to 
present an attractive foot as a homely 
one. All that's necessary is the Patri- 
cian shoe. We grant the statement may 
sound strong, but the proof is right in 
our store. Come in and try on a pair — ■ 
buy or not, as you like, — so as to dem- 
onstrate our claims. For the mission of 
the Patrician is to supply deficiencies 
and to correct shortcomings; to make 
every foot appear to the best possible 
advantage, yet without the least sacrifice 
of ease, comfort or service. — R. Ber- 
berich's Sons, Washington, D. C. 

In workmanship, in leathers, in style 
these shoes are as fine as can be made. 
They're the very perfection of shoemak- 
ing. Even the custom bootmaker who 
charges double and more can't put bet- 
ter materials into his production, for 
the best materials obtainable are used 
in these. He can't give you better work- 
manship, for the skill employed in turn- 
ing out these shoes is of the highest 
order, and in the factory where they are 
made the facilities for doing good work 
are far greater than the custom boot- 
maker possesses. — Woodward fy Lo- 
throp, Washington, D. C. 

Twice a year, in January and July, we 
make a clean sweep of all shoes which 
are not to be carried over — all broken 
lines and discontinued numbers. This 
is done that our stocks may be abso- 
lutely clean at the beginning of the new 
season. At this time prices are made 
so low that an absolute clearance is as- 
sured. All the shoes offered are good, 
clean, fresh stock and up to date styles. 
The qualities are such as we always de- 
mand in Crescent merchandise. Read 
the story of the savings to be made. — 
The Crescent, Spokane, Wash. 

You will find the list below a particu- 
larly interesting one, showing the extra- 
ordinary savings now possible in this 
up-to-date shoe section, in which all 
footwear is guaranteed satisfactory. 
Our desire to make quick clearance of 
many lots now on hand brings you bar- 

SHOES— 



gains that never had an equal. — Lit 
Bros., Philadelphia. 

Oh! how my feet hurt me! is a com- 
mon remark and one which you have 
made many a time. Do you know you 
can overcome this? Do you know your 
feet can be fitted with a shoe so per- 
fect and suitable it will make work 
easy? — Glass Block Shoe Store, Marion. 

From a manufacturer who makes 
many of our $3 shoes. He made these 
in dull times from materials equally as 
good as he puts in our $3 shoes, but 
without quite so much finish. — Wana- 
maker, Philadelphia, Pa. 

More than ever these now famous 
shoes deserve a royal name. In their 
graceful contour and faultless finish 
they leave little to be desired; in the 
freshness of the late models they sat- 
isfy the demand for novelty; in the 
varied shapes and carefully graded 
range of sizes there is absolutely no ex- 
cuse for a misfit. — L. S. Ayers Q Co., 
Indianapolis, Ind. 

Experience is the best teacher of shoe 
values, but we insure you against the 
possibility of dissatisfaction with our 
$3 special shoe. We guarantee con- 
fidently because we know how the shoe 
is made and what it is made of — we 
know what hundreds of its wearers say 
of it — that it is the best shoe for the 
money in America — and that is what it 
is. — Saks <|* Co., Indianapolis, Ind. 

During the past ten days we have sold 
thousands of pairs of shoes, oxfords 
and slippers, and every one who pur- 
chased seemed highly pleased with the 
values obtained. We sold lots of shoes, 
but not all; there are plenty more of 
the same kind at the following low 
prices. Better come early to-day, as 
there is always a first choice. — Emery, 
Bird, Thayer $ Co., Kansas City, Mo. 

When all of the resources and facili- 
ties of a large and well equipped factory 
are used in the production of one cer- 
tain grade of shoe, it stands to reason 
that such a shoe must have distinctive 
merits beyond the possibilities of the 
usual run of shoes.— The Mil ford Shoe 
Co., Hartford, Conn. 

Strong and durable, yet pliable, styl- 
ish, perfect fitting and comfortable. No 
more satisfactory shoe at any price. 
Get convinced that there is no use pay- 
ing more, and save a dollar or two. 
The Hanover maker-to-wearer one- 
profit system accounts for the remark- 
able value at low price.— Hanover Shoe 
Co., Indianapolis, Ind. 
GENERAL 



1010 



ADVERTISERS CYCLOPEDIA 



Our store is full of the choicest pro- 
ductions of the shoemaker's art. In 
every department and on every side 
fashion's latest fads in fine footwear 
await you. — Swope Shoe Co., St. Louis. 

These Tan Shoes. — With the arrival 
of the warm weather, the whole coun- 
try has become suffused with a yellow 
glow. It's Tan Shoes. It's becoming 
hard, too, to find a store with a full 
line of styles and sizes to choose from. 
No trouble here — we are well supplied; 
the styles are good, qualities can't be im- 
proved on. — Wanamakefs, New York. 

Shoes for Mercury's Very Own 
Weather. — According to all accounts, 
Mercury's shoes were light and airy — ■ 
had wings on 'em. Here are Shoes pat- 
terned after their mythological ances- 
tors — for weather in which Mercury's 
very prominent. Try 'em, and see how 
light they are on your own feet. — 
Wanamaker's, New York. 

Shoes for Summer Wear. — Exactly 
right footwear in summer means com- 
fort to feet, body and mind to a great 
degree. Kaufmann shoes are made by 
the country's best manufacturers. Every 
good point that will meet the exigencies 
of summer wear has been studied and 
incorporated. After excellence comes — 
low price — here's abundant proof of the 
latter , — Kaufmann' s, Pittsburg, Pa. 

Shoes For All. — -The advantage to 
those who avail themselves of the man- 
ifold opportunities of our Shoe Depart- 
ment are clear, decided and distinct — 
and worth while. A statement we can 
prove. — Went after the shoe business 
with an unswerving determination to do 
it better. Larger varieties — more at- 
tractive styles — and better values. We 
ask a critical test with these points in 
mind. — Biggs <§• Buhl, Allegheny, Pa. 

The shoes are so made that they will 
not slip at the heel; whether laced or 
not, and with no seams to rip, bind 
or hurt the feet. They give better pro- 
tection for every-day wear than any 
seam shoe made and while they cost a 
trifle more than the ordinary shoe, to 
those who appreciate value in comfort 
as well as service, they are the cheap- 
est shoe to buy. There are many imita- 
tions now on the market. But if you 
want the best fitting, best wearing and 
most comfortable shoe ever placed on 
the market, see that this cut and the 
name of A. L. Richardson seamless are 
stamped on sole. — Western Shoe Co., 
Janesville, Wis. 

We can save you a little money at 
least — maybe a good deal. We can give 

SHOES- 



you shoes a little better than those 
made for regular selling. You can pay 
very low prices at Wanamaker's, but 
you can't get poor shoes, no matter how 
little you pay. You can get the best 
shoes that are made, and pay only a 
fair price for them. — Wanamaker, New 
York. 

A Shoe Sale of Importance. — Choose 
from complete lines. Rarely it is that 
you are asked to come to a shoe sale 
that offers all sizes in most of the 
lines. This backward season sale is re- 
markable in features like this, and this 
shoe sale is the most important that 
has been held in a long time. — L. S. 
Plaut, Newark, N. J. 

Have you ever worn our $5.00 custom- 
made boots? We are receiving very 
flattering reports about them right along. 
Their style, comfort and good wearing 
qualities please everyone who wears 
them. — Schuler Bros., New Bedford. 

Black shoes in huge quantities at ex- 
tremely little prices. This is a result 
of several New England manufacturers 
neglecting to count on the tremendous 
popularity of tan shoes, and so, being 
overstocked, they sought a market, and 
we were on hand to scoop them up. 
Such sensational price concessions 
marked this purchase that we are en- 
abled to stir up a big commotion in 
the shoe business. Superiority of mate- 
rials utilized in the manufacture, skill 
evidenced in the workmanship, and the 
high regard for new styles, with an 
unalterable determination to provide 
comfort as well, stand out in this great 
assortment of shoes as par excellence 
in every respect. — Siegel Cooper Co., 
New York. 

Thousands of persons who have bought 
shoes at these July sales know what re- 
markable values they have secured. We 
have only to tell them that these won- 
derful offerings are repeated in this 
latest sale. Fine new summer and va- 
cation shoes for everybody; unmatched 
and unmatchable bargains. — Cammeyer, 
New York. 

What the pneumatic tire is to the 
bicycle the cushion sole is to footwear. 
This is the invention of Dr. Foster 
Banks, and consists of a cushion of 
live wool, specially prepared, so as to 
give the greatest amount of elasticity 
and resiliency. This makes it an ideal 
buffer to absorb all concussion, and 
makes walking easy, enj oy able, like step- 
ping on velvet, and gives an elastic re- 
bound for the beginnning of each new 
step. — T. Eaton Co., Toronto, Can. 
GENERAL 



OF SELLING PHRASES 



1011 



Wild fire modestly expresses the rap- 
idity with which those $3, $3.50 and $4 
shoes, in sizes 3 1-2, 4 1-2 and 5 are 
being consumed. Ordinary house slip- 
pers would cost as much, and we offer 
shoes suitable for any occasion at, per 
pair, $1.48. — Hudson's, Cleveland, O. 

Don't wait until Friday, or Saturday 
morning to buy the shoes you need for 
the rest of the summer. Come to-day, 
get the errand off your mind, and the 
shoes into your closet. — Wanamaker, 
New York. 

Go-away Shoes. — Best thing about 
good shoes is that you buy them for a 
special occasion, and use them for a 
long time afterward. You can do that 
with these shoes and save money on the 
go-off. And you get style and comfort 
along with the economy and durability. 
Wise investment, isn't it? — Wanamaker, 
New York. 

There are a good many weeks yet 
until Winter shoes are wanted, and 
you will probably get tired trying to 
make the old shoes do. There is little 
economy in the effort when such shoes 
as these can be bought for these little 
prices. — Wanamaker, New York, N. Y. 

If you have ever bought shoes at 
the "Famous" you know what our shoes 
are. You know that they are the right 
kind and that they are made to fit the 
feet. — Famous Shoe Store, San Ber- 
nardino. 

A shoe that not only affords all or- 
dinary protection, but that keeps the 
foot warm and dry on cold and stormy 
days. Trim in fit, easy in use and dur- 
able in wear, it embodies usefulness in 
a degree never equaled. — James S. 
Coward, New York. 

A pair of Milford Tan Viscalized 
Storm Shoes will keep you at peace with 
the world in the wettest of the wet 
and the coldest of the cold weather 
that's coming; 12 and 14 inches in height. 
If you buy a pair you'll thank us for 
calling your attention to them. — Milford 
Shoe Co., Hartford, Conn. 

Yesterday's snow brought out the 
defects in everybody's shoes. Today 
thousands of people have made up their 
minds to get new shoes that will keep 
out the snow and wet, as soon as they 
can arrange to go to the shoe store. 
There are a good many reasons why 
this trip should be made to Wana- 
maker's. First, because you are sure of 
getting better shoes than you will find 
in nine places out of ten. Second, 
because you will save an average of 
one dollar a pair on the price that will 

SHOES— G 



need to be paid anywhere else you may 
go. — Wanamaker, New York, N. Y. 

Why add to the danger of walking 
city streets? Why risk wet feet when 
dry feet cost no more? No good rea- 
son, so long as we sell "Dry Foot" shoes 
and guarantee them. A stylish water- 
proof walking shoe. — Rogers, Peet $ 
Co., New York, N. Y. 

This is "between seasons" for shoes. 
Let us take your measure and build 
your lasts while the last master has the 
time. Our low quarters hug the heel 
and do not slip. If you want foot 
comfort during the summer months, let 
us build you a pair of Alco shoes. — At- 
lanta Leather Company, Custom Shoe 
Builders, Atlanta, Ga. 

We grant that you appreciate the ab- 
solute necessity of thoroughly water- 
proof footwear to defy the weather of 
the several months of cold, slushy, rainy 
weather ahead. At Rich's you find foot- 
wear especially made for such wear — 
shoes for men, women, boys and girls, 
which can be worn without rubbers with- 
out a fear of the feet becoming even 
damp. Such footwear, having the grace 
and individuality that Rich's has, isn't 
to be found elsewhere, and while it is 
quite easy enough to buy heavy shoes, 
you will find that they lack those points 
of fashion which careful dressers desire. 
— B. Rich's Sons, Washington, D. C. 

Notes About Shoes. — A man's shoes, 
as well as a woman's, are a keynote to 
character, and often misleading as to 
position in life. A slovenly shoe mars 
a man or woman's appearance, no mat- 
ter how well dressed otherwise he or 
she may be. It is like the rough ma- 
terial showing through the veneer to 
have dirty, wrinkled and shabby shoes 
showing beneath handsome clothes. 
Never try to wear a shoe that does not 
fit when you put it on — it will be out 
of shape long before it is halfway com- 
fortable. Never let your shoes get 
hard and dry. Do not dry a wet shoe 
until you have rubbed it well with a 
flannel cloth and then with vaseline. 
Wash them once a week with a wet 
cloth and oil over night to keep in 
proper condition. If you cannot buy 
several pairs at once of our best shoes, 
watch our special announcements and 
you will find opportunities to buy ex- 
cellent shoes for little— and you should 
have at least two pairs, as one should 
never be worn more than a day at a 
time. Let them rest out a day to get 
the wrinkles out — on a tree, if you have 
one. — Abraham $ Straus, Brooklyn. 
ENERAL 



1012 



ADVERTISERS CYCLOPEDIA 



We've offered strong savings in thor- 
oughly dependable shoes before, but we 
honestly do not believe we have yet 
offered such a value as this — we thor- 
oughly realize that this is a strong state- 
ment, but we depend implicitly on your 
confidence in this store. — The May Co., 
St. Louis, Mo. 

We have never failed to keep faith 
with the shoe buyers of Portland. We 
have never advertised a shoe unless we 
really had the shoes to sell. We have 
never advertised simply to get the peo- 
ple in the department, regardless of 
being able to fit the feet. We have 
every size and width, and can fit the 
most critical shoe purchaser. This Fri- 
day is no exception. We can fit any 
normal foot in any of our Friday's bar- 
gain shoes. — Roberts Bros., Portland. 

Shoes You Ought to Buy. — Here are 
shoe offerings that will quickly inveigle 
you into buying. They are the kind that 
you frequently read about but seldom 
come in contact with. Every pair is 
worthful to the highest degree, stylish 
and serviceable. Every pair sold means 
the making of a new customer or the 
more firmly cementing the friendship 
of the old. — Kaufmann's, Pittsburg, Pa. 

A "full understanding" of what's best 
in material and manufacture enables us 
to offer in Lambert's shoes, at $3.95, 
more durability, style and comfort than 
has ever been obtainable in shoes retailed 
for less than six dollars. Our shoes 
require no "breaking in" — they fit prop- 
erly, their lasts are made by the fore- 
most shoe designers and the leathers are 
selected with great regard for fine ap- 
pearance and durability. All shapes 
and leathers — six dollar values. — Lam- 
bert, New Haven, Conn. 

Summer is the time for comfortable 
shoes, and this is the place for them. 
We specialize in summer footwear. We 
know how light it ought to be, and yet 
how durable and supporting, for long 
tramps and rocky climbs. We know 
how cool it ought to be, and yet how 
protective. We know how modish it 
should be, and how becoming. And we 
know how to combine these things in 
shoemaking. — John Wanamaker, New 
York. 

The character in a Fischer shoe is not 
a happening. We know what it is to 
be before the shoe is made. We have 
it put there. It's put there to our 
order, in our way, and we won't have 
a shoe unless it is there, either. The 
difference between ours and a maker's 
ordinary stock shoes is the difference 

SHOES— G 



between lack of style and the finest 
expression of style. It counts In ap- 
pearance, as well as in the wear and 
is in our shoes at all prices. — Fischer's, 
Trenton, N. J. 

We say your shoes because we know 
we have the shoes that will please you 
in every detail. Our shoes are the pro- 
duct of the best shoe factories in the 
country. The most careful buyer will 
find perfect satisfaction in our splen- 
did stock of new shoes. — Comfort Shoe 
Store, Lebanon, Pa. 

With the shoe bargains that are slip- 
ping away at Woods'. The sale we are 
carrying on is a genuine price oppor- 
tunity. We want to sell these shoes and 
close the business. Whether you really 
need a pair of shoes today or not, this 
is a time to buy a pair — you will need 
them soon. Then why not buy them 
now, shoes do not become stale — the pair 
you are wearing will last so much longer 
if you have another pair, and your feet 
will be far more comfortable with a 
change. — G. F. Woods, San Bernardino. 

Crawford shoes. And still the new 
shoes come — this time the Crawfords, 
one of the many world's famous pro- 
ducts for which we have the exclusive 
sale in Pueblo. Needless to say, we 
couldn't keep piling in the new unless 
the early arrivals marched out to make 
room. It's this constant quick-step 
march that keeps our great store in 
the lead with all the newest and choicest 
of the up-to-the-minute styles. The 
blucher and the button are the popu- 
lar shoes of the season. We have them 
in all styles, all leathers and all prices. 
— Bergerman's, Pueblo, Col. 

Inspection proof. Every single shoe 
that goes through the .great "Queen 
Quality" factory must pass through the 
hands of no fewer than six different 
inspectors. A premium is paid for every 
imperfection detected. No shoe with 
any imperfection, however slight, is al- 
lowed to bear the "Queen Quality" 
stamp. It must be rejected and sold as 
damaged. Five expert shoemakers su- 
perintend the inspection squad and 
coach the foremen and workmen to 
keep every shoe up to the "Queen Qual- 
ity" standard. As an extra precaution, 
before packing they get three more in- 
spections — from the inspection squad, 
the foreman and the packer. Yet this 
is only indicative of the methods that 
make the sales of "Queen Quality" shoes 
much the largest in the world. Let us 
show you the new styles at $3, $3.50 and 
$4. — Specialty Shoe Co., New Bedford. 
ENERAL 



OF SELLING PHRASES 



1013 



Do you need a pair of shoes? If you 
want a pair that combine style, elegance, 
individuality with the best leather and 
excellent workmanship, why not try 
ours? You will be satisfied with your 
selection* — Heav enrich Shoe Co., Sag- 
inaw, Mich. 

Proof of what high and consistently 
sustained standards can accomplish is 
made evident in every one of the beau- 
tiful La France shoe creations shown 
at this store. In not one pair has en- 
durance or any other desirable quality 
been sacrificed. The La France is as 
good as it looks. And you can always 
be sure that beneath its dependable 
upper is a firm and honest sole. — Simon 
Shoe Co., Mobile, Ala. 

In "Dorothy Dodd" shoes there is not 
only a correct fit for every foot, but 
also the correct style for every taste 
and occasion. You instantly notice a 
great difference when you put on a 
pair of "Dorothy Dodds." And if you 
care for style with comfort you will 
appreciate the new "Dorothy Dodd" 
styles we now have ready. They mean 
to your foot, just what a title means 
— they confer distinction. We want you 
to see these new fashions. Make your 
choice now while assortments are com- 
plete. — Linehan Bros., Newark, O. 

You can be sure that the beautiful, 
distinctive, made-to-order appearance of 
the La France shoe obtainable at this 
store is more than "skin deep." It's 
La France never-lowered standards 
which guarantee you the use of only the 
highest quality and skill in every in- 
side as well as outside detail of the La 
France shoe. — The White Shoe Co., 
Waterbury, Conn. 

The money spent to secure honest ma- 
terials for Crossett shoes shows in ac- 
tual service. Best leathers — finest trim- 
mings — most careful cobbling. Here is 
strength combined with slipper-like ease 
and custom bootmaker's style. — Lewis 
A. Crossett, Atlanta, Ga. 

What will make you a more comfort- 
able low shoe for early spring use than 
a pair of our gun-metal oxfords? Soft, 
will not scuff up, can be polished bright 
or kept dull, and will keep your feet in 
good healthy condition. — Boldrick 8r 
Swan, Denison, Tex. 

Ankles cold? Better have spats with 
your low shoes — black, Oxford and tans; 
$1, $1.25, $2.50— or high shoes. The 
"Pedestrian" is the walking shoe we 
copied after the best all round last of 
an exclusive bootmaker. — Rogers, Peet 
8r Co., New York. 

SHOES— 



Every line and graceful curve of the 
feminine foot have been accurately fol- 
lowed by the men who designed the 
lasts upon which the dainty "Parquer- 
ette" shoe is moulded. The result is a 
decidedly comfortable shoe that fits from 
the first without "breaking-in." And 
not only has the "Parquerette" comfort, 
but style, elegance, refinement and ex- 
clusiveness as well. In fact, almost 
every day some lady customer speaks 
out in praise of the smartness and grace 
embodied in the various models on ex- 
hibition in the shoe department. Then, 
as to wearing qualities, there is no other 
shoe at any price that will give longer 
or more satisfactory service. And this 
is a well-known fact, which has been 
demonstrated absolutely, during the one 
year since the "Parquerette" shoe was 
first introduced to our customers. The 
"Parquerette" is made in a great many 
styles in the various leathers which 
will be worn during the coming season. 
— Z. Paquet, Quebec, Can. 

One of the most striking of the 
spring tendencies in footwear fashions is 
the revival of the short-vamp, old-time 
fashion, with modern improvements. 
The short vamp makes the shoe look 
better on the foot than off. Its value 
for making the foot appear small and 
dainty has long been recognized — es- 
pecially by theatrical people it has 
earned the name "stage lasts." It is 
especially desirable for women possess- 
ing plump, high-arched, short-toed feet. 
The spring line of foot mould shoes in- 
cludes this style in all leathers for men 
and women. — Siebert Bros., Springfield. 

Better footwear. In these days of 
frenzied advertising any old style is 
represented as the latest out, up-to-date, 
etc., and so wise people are becoming 
more and more careful in selecting their 
shoe store. Our ever increasing trade 
shows that well-dressed people look to 
this store as the style and center and 
authority in all that pertains to foot- 
wear. The name "Meyers" on a shoe 
is a guarantee of quality, and Meyers' 
endorsement of a style is absolutely un- 
questioned. — Jas. Meyers 8c Sons, Salem. 

We ordered our russets so early and 
ordered so many that many dealers were 
surprised at us. Later, when russets 
were in great demand and makers 
couldn't supply them, New York dealers 
offered us more than we paid if we 
would turn our orders over to them. The 
benefit of our foresight goes to keep 
Fischer service the superior one that it 
is. Note it in the russets.— Fische^i, 
Trenton, N. J. 
GENERAL 



1014 



ADVERTISERS CYCLOPEDIA 



A great Saturday sale of good shoes. 
Some of the best values yet offered, 
even better than the sales of the past 
few weeks, which have resulted in such 
enormous business for this department. 
Better see to your shoe buying now, be- 
fore the extra Christmas expenses are 
upon you. See that yourself and your 
family are well shod and so prevent 
sickness and save doctors' bills. You 
will also save about one-third of the 
price if you buy now. — Kemp $ Herbert, 
Spokane, Wash. 

Quality counts. It is the quality of 
footwear that makes it either low or 
high in price, and the quality of the 
footwear sold in this store is the stan- 
dard quality for this part of the State. 
Our prices are the set prices of all 
shoe stores, but at the same prices we 
sell better quality. Just now we have 
an immense stock of spring and sum- 
mer goods that will please your feet 
and that will be easy on your purse. — 
Thielbar's, Peoria, III. 

Christmas in the shoe store. Have 
you made the acquaintance of the shoe 
store in new quarters? Very well if 
you have, for you will likely need its aid 
in carrying out some of your Christ- 
mas plans. If you do not know it in 
present surroundings, let us suggest an 
introduction through these sensible gift 
suggestions. Shoe store has everything 
in Christmas footwear for all ages from 
baby to grandfather. — Sibley, Lindsay 
$ Curr Co., Rochester, N. Y. 

There is a Dorothy Dodd shoe made 
for every kind of service and for every 
foot — whether for wet weather or dry; 
for street wear or dress — it is possible 
to get a Dorothy Dodd shoe exactly 
suited to the need and exactly fitted to 
the foot. So great is the variety that 
it is equivalent to having your shoes 
custom made, only at $3.00 to $4.00 the 
pair, instead of three times that cost. 
We particularly request those not al- 
ready familiar with the real advantages 
of wearing these superb shoes to in- 
spect our new styles. Not the least 
obligation incurred by so doing. — Bray, 
The Shoe Man, Denison, Tex. 

An amazing shoe sale. Sterling bar- 
gains for Saturday and Monday. Bar- 
gains in shoes that are simply wonder- 
ful. A tremendous event for money 
saving. The low prices are astonishing, 
surprising and striking. Consider, cogi- 
tate and reflect — then come quick — it 
means such a big saving of dollars that 
you cannot afford to miss it. Prices 
that tempt and values that you can 
appreciate. A sensational bargain in 

SHOES— 



men's fine shoes. — Guest $ Cox, Winne- 
peg, Can. 

Wintry days bring the need of stouter 
shoes. But stouter shoes will not mean 
clumsy shoes nor less handsome shoes if 
you but buy Queen Quality. Don't make 
the mistake of thinking that all such 
shoes are alike and that any pair will 
do. You want the best, and the best 
will cost you no more than the com- 
monplace if you see that they bear the 
stamp Queen Quality. — The Gamble 
Desmond Co., New Haven, Conn. 

The Fischer display of footwear is 
exceptionally fine. Selling fast, too. 
Many have learned that shoes make as 
good gifts as anything else. The Fischer 
stock takes in the good sorts only, made 
after our own ideas, and there is here 
a great assortment for the youngest 
and the oldest, and every other member 
of the family — all with that shoe bet- 
terness which has made Fischer's head- 
quarters for good goods. — Fischer's, 
Trenton, N. J. 

Has been the most phenomenal ever 
held in the city, because the values have 
been the best and the assortment the 
largest. There are thousands of pairs 
yet from which to choose at this price; 
are made of the choicest leathers and 
come in lace or button styles; also fine 
dress Oxfords in all leathers and styles; 
then there are Corinne, Gibson and 
fancy strap slippers suitable for wear 
on any occasion. — Hamburger's, Los An- 
geles, Cal. 

What Sterling is to silver, what 
Bessemer is to steel, the name Staub is 
to shoes. It is the identification mark 
of shoes of matchless quality and ex- 
clusive style. It stands as an assur- 
ance, to you, that every penny you 
spend for shoes at Staub's will be well 
spent. Staub's is a family shoe store, a 
homelike place where every member of 
the family can buy shoes in comfort — in 
confidence. It doesn't matter how lit- 
tle or how much you pay at Staub's, 
you always receive that honest value, 
that careful attention which always has 
and always will characterize the Staub 
store. Get a pair of Staub shoe trees — 
a sensible investment — they keep your 
shoes in proper shape. — $1.00. — C. M. 
Staub Shoe Co., Los Angeles, Cal. 

Shoes. Why it pays. Don't need a 
pair of shoes just now? Well, we've 
made prices so low that it will be worth 
your while seeing them. A pair of 
these laid aside for future use would 
mean a saving of about one-half regu- 
lar prices, and In many lines more. — 
Scroggie's, Montreal, Can. 
GENERAL 



OF SELLING PHRASES 



1015 



SHOES— MEN'S SHOES 



It's "Victor" Time. Time to buy a 
pair of these swell new fall models we 
are showing in this famous three-fifty 
shoe for men. The reason these shoes 
are better than the shoes ordinarily sold 
at this price is that we pay more for 
them. We do everything but make these 
shoes — select the leathers ourselves, and 
they are made as we dictate. The only 
way in which they differ from the ordin- 
ary five dollar shoe is in the price. 
They are always $3.50. — Lazarus, Colum- 
bus, O. 

The longer an ill-shaped shoe wears 
the worse you feel about it. You never 
tire of Regals, because Regals are right 
in the first place — and they stay right. 
Regal style stands unchallenged. It is 
the result of the taste and skill of 
the world's master designers, for every 
line and curve of their models is du- 
plicated in Regals. Regal comfort is 
insured by Regal quarter sizes and by 
the careful handwork that moulds each 
shoe over individual lasts for right and 
left.— Regal Store, New York, N. Y. 

Our shoes for men hold the lead in 
quality and beauty of design. We have 
the tidiest, nattiest, most wearable line 
of shoes to be found. Any man can 
please himself in footwear here. Ease, 
elegance and perfection of fit are strong 
points in our favor. Shapely shoes, stun- 
ning styles for men, women and chil- 
dren. We invite inspection of our new 
spring goods. All the new leathers, all 
the new styles. — James Lawrence § Son, 
Hartford, Conn. 

Shoes for dress, shoes for business 
and for all occasions, of correct and 
shapely styles of the best leathers, care- 
fully made by the best makers. That's 
what we have for you, gentlemen, in 
footwear — if they were not just 'so, 
rest assured we wouldn't say so. — Knott 
$ Awtry Co., Atlanta, Ga. 

It is an undeniable fact that a man 
is better satisfied with a selection in 
shoes on which he has plenty of time to 
decide. Right now, just before the 
spring rush, is a good time for you to 
interview one of our clerks. They've 
got time and so have you, and between 
you there ought to be no trouble in 
picking out the shoe that pleases you 
most. Our experience in shoe buying 
is at your disposal. You will please 

SHOES— ME 



us in making use of it at your earliest 
convenience. — Bullock Shoe Co., Mont- 
gomery, Ala. 

300 men will get Oxford ties and shoes 
worth $2.75 and $3.00 for a small frac- 
tion of these prices. Those men who 
really are pleased to dress their feet 
stylishly and at the same time eco- 
nomically will be here tomorrow to get 
their share of these rare bargains. These 
prices are made possible through a re- 
liable maker who took the loss rather 
than retain the goods. — The lUh St. 
Store, New York. 

So that our models may be ever 
abreast with the hour, we have made it 
a practice to anticipate the advent of 
a new season by a clearance sale of our 
shoes for men. From our regular stock 
we have selected a series of high shoes 
and Oxfords of the finest patent colt- 
skin and tan Russia Calf and Vici Kid 
in a diversified variety of models. — Saks 
# Co., New York. 

Although $3.50 shoes are as plenti- 
ful as birds in the air, in unlikeness 
they are wonderful. Some are worth 
$3.50, some of them are worth just 
about $2.75. "Our Kind" are worth 
more than they cost. Any man can 
prove that to himself by using his eyes 
and by asking men who wear them. — 
Strange $• Skinner, Binghamton, N. Y. 

We are fitting all sorts of men's feet 
these days and we've been looking for 
yours ever since we opened our stock of 
men's spring and summer shoes. — More- 
land's, Muncie, Ind. 

Men in every walk of life, in all pro- 
fessions and trades, the gentleman of 
leisure and the workingman — all wear 
W. L. Douglas $3.50 shoes because 
they're the best in the world — W. L. 
Douglas, New York, N. Y. 

The man who knows and admires 
good workmanship, honest leather and 
smartish styles in men's shoes likes this 
store. — Kenney Shoe Store, Milwaukee. 

Shoes for Men. — We are proud of our 
Shoe Department, and many men are 
learning that we give complete satisfac- 
tion in fitting shoes. We carry just 
two lines— "Walkover" and Hanan — 
either one of which we guarantee fully 
in every particular. — Graves, Cox § Co., 
Lexington, Ky. 
N'S SHOES 



1016 



ADVERTISERS CYCLOPEDIA 



A pretty good way to find out if a 
man has a good head is to look at his 
feet. If he wears Walkover's you may 
be sure that man has a good head, and 
an excellent understanding. — V. C. Rob- 
ling <$• Co., Charlotte, Mich. 

Are We In It?— Well, I should smile. 
We have been in it all the while, and 
every man that wears the Elite Shoe 
is in it, too. And while they are new 
it's worth your while to buy a pair and 
be in style. — The Sorosis Shoe Co., Hart- 
ford, Conn. 

Men want very little said about the 
shoes they buy — they want to see them 
and judge for themselves. We leave 
the value of these shoes entirely to 
you, therefore, but simply call your at- 
tention to the general appearance, make 
and fit of these Oxfords we offer at 
$1.98 and inform you that at the last 
sale we sold an enormous quantity to 
discriminating men. They are of patent 
coltskin and black velour calf, with 
Goodj^ear welted soles — shapely last — 
well made for hard use, but handsome 
appearing shoes. — Abraham ^ Straus, 
Brooklyn, N. Y. 

The Florsheim Shoe, with Kushen 
Sole, will give immediate relief to men 
with tired, tender feet. It makes the 
hardest pavement as soft as the green 
earth. It rests the feet. For nervous 
people there never was a finer shoe con- 
structed. Absolutely no jar on the 
nervous system when walking. Perfect 
ease, comfort. — Raven $ MacDonald, 
St. Thomas, Ont. 

The Nettleton shoe. Incomparably the 
most artistic and highest grade oxford 
for men on the market. They are the 
result of the best shoemaking thought 
obtainable, applied to the best mechan- 
ical process, and worked out in leathers 
as excellent as the world's tanneries 
afford. They fit when others fail. All 
the leathers in dress and business styles. 
We have them and if you don't get the 
best it is your fault. — /. W. Madden, 
Denison, Texas. 

University oxfords for men. Here's 
the greatest line of men's low shoes at a 
low price that ever saw the light of 
day. For beauty and newness of styles, 
high grade leathers and careful, skill- 
ful workmanship and finish, these ox- 
fords have no equals on the market. 
Black-and-tan leathers, many lasts and 
styles at one price. $3.50. — White $• 
Davie, Pueblo, Colo. 

Men's low shoes are reduced now! 
" Never put off till to-morrow what 
you can do to-day" — especially when 

SHOES— M 



to-morrow your size may be gone. — • 
Stemmler Bros. Shoe Store, Memphis. 

Attention, National Guardsmen ! — 
Have you purchased your tan shoes to 
wear at camp? We are selling this 
popular shoe to your friends at a brisk 
rate — the smart military men tell us 
that tans are the proper shoe to wear 
with the tan puttee leggins. A shoe 
just right for active service. — The W. 
G. Simmons Corporation, Hartford. 

Low shoes give your ankles a holiday 
every day. Perhaps russet's a bit 
cooler — it's easier to care for anyhow. — 
Rogers, Peet $ Co., New York. 

Solid Shoes for Shop Wear. — We pay 
more attention to the shape and fit of 
our men's working shoes than is usually 
accorded to footwear of this kind. We 
believe that the man who is obliged to 
be on his feet all day long is entitled 
to as much comfort as possible, and 
our working shoes are all designed with 
that idea. — Lavenson's, Sacramento, Cal. 

Men's Summer Shoes. — The man who 
doesn't get his feet into a pair of low 
shoes, doesn't appreciate the full com- 
fort of summer dress. If you would be 
well and comfortable in winter the old 
injunction is to keep your feet warm. 
It may just as well be added, if you 
would be cool and comfortable in sum- 
mer keep your feet cool. — Sibley, Lind- 
say $• Curr Co., Rochester, N. Y. 

A shoe Sermon Text: "Our $3.50 
Shoes." 

Firstly — You'll not be arrested, sir, 
for paying $5 or $6 for a pair of our 
shoes. You can keep right on doing so 
as long as you like — but try a pair of 
our " Bostonian " shoes that we sell for 
$3.50. Secondly — Every new style is 
here. Every good leather is here — every 
late toe-shape, every size. Our shoes 
will please you and keep you pleased. 
Lastly — If all the men in town knew 
as much about our shoes as we do, we 
would sell all the men in town their 
winter shoes. — Moreland's, Muncie, Ind. 

As a business shoe — a shoe for every- 
day wear, gun metal calf offers many 
advantages. Neat in appearance, takes 
a splendid polish, comfortable, and 
should give excellent wear. We guar- 
antee ours to. And it's safe to say 
we're showing the largest, most up-to- 
date and stylish oxfords for men in 
the city. Our "Special" line at $4 in- 
cludes several gun metal calf oxfords; 
one in particular — a swell blucher cut, 
is destined to become the most popular 
shoe in town.-^-William Coe Bell Co., 
Hartford, Conn. 
EN'S SHOES 



OF SELLING PHRASES 



1017 



SHOES— WOMEN'S SHOES 



If you have a pretty foot and ankle, 
wear a shoe that does them justice. If 
you haven't, wear a shoe that makes 
them look as if the pretty foot and 
ankle were yours. Regal shoes for 
women emphasize the pretty foot, add 
grace and shapeliness to any foot. 
Regal shoes fit all over, not in spots. 
They fit around the ankle as they fit 
around the foot, and fit both with the 
smoothness of a stocking and the firm- 
ness of a glove. The fit of the ankle is 
for something more than looks. That 
graceful " custom-made " curve at the 
back holds the shoe firmly but gently 
in place. No up-and-down slide — heel 
hurting and pace-impairing — to the 
Regal shoe. — Regal Shoe Co., New York. 

Women purchasing Portia shoes know 
they are getting the latest style of foot- 
wear — that their taste cannot be ques- 
tioned. They may live a thousand miles 
from New York but their shoes will be 
identical with those of the stylishly 
gowned women of Fifth Avenue. It 
fits the feet well, it looks well, and it 
wears well. — Lee Hall, Marion, Ind. 

It is an entirely different construction 
from the ordinary shoe. It is fitted to 
the foot, not at the toe and heel, but 
around the instep. It gives free play to 
the ball of the foot, yet the foot cannot 
slip forward in the shoe, being firmly 
held at the waist or arch of the instep. 
In appearance it is most artistic. It has 
more than style — it has distinction. It 
is made of an extra grade of light 
strong leather, with great wearing quali- 
ties. — /. E. Boldrick, Denison, Texas. 

All shiny leathers in lace, blucher or 
button, single or double sole, Cuban and 
military heel, all widths B to EE, and 
every size from 2£ to 8. You will want 
to join the throng and get your share 
of this correct footwear, for street or 
for dress. You'll find them right in 
style, and satisfactory fit and wearing 
qualities. — Jonas Long, Scranton, Pa. 

Shoes, the dependable Kind. The best 
makes and the best styles for women at 
prices half and less than regular 
charges. This January sale of shoes, 
which starts Wednesday, offers abso- 
lutely the biggest bargains we have 
ever placed before you. Just when new 
shoes are most acceptable comes this re- 
markable offer. Most of the lots are 

SHOES— WOM 



small, so the wise buyer will be early. — 
Boot's, Terre Haute, Ind. 

The woman who puts her feet in a 
pair of shoes purchased here will have 
a reason to feel proud because they are 
particularly stylish and handsomely 
made. If you desire a graceful, easy, 
good-wearing shoe, at a moderate price, 
ask to see our $1.50 and $2 shoes.— 
Adam Dick Estate, Doylestown, Pa. 

Foot beauty. It is the shoe that pro- 
duces the beauty, not the foot. If a 
woman's shoes look well her feet will 
look well, but the handsome foot counts 
for nothing in an unshapely shoe. That's 
the advantage in buying your shoes here 
as you have a choice of so many styles, 
shapes and sizes that it is just like 
ordering your shoes custom made. You 
get shoes that look just right and hold 
their shape a long time. — Rich Bros., 
Saginaw, Mich. 

A distinguishing beauty and individu- 
ality characterizes women's shoes when 
made of gun metal leather. Also more 
durable and stronger than any other 
dress leather. We have featured these 
this season, therefore we do not hesitate 
to assert our supremacy — in largeness 
of assortment and lowness of price. — 
H. A. Haas $■ Son, Allentown, Pa. 

Women's summer footwear. Oxfords, 
ties and pumps are the styles in foot- 
wear a woman delights to wear. Why 
shouldn't she? There's no foot cover- 
ing that looks so handsome or affords 
her so much comfort as her summer 
shoes. All styles of our low cut shoes 
and ties are correctly formed and they 
work in perfect harmony with the foot. 
There's no cramping of the toes, chafing 
at the heel or gaping at the side. Come 
see the season's best. — Heavy Lemon, 
Mansfield, Ohio. 

A useful gift. Style is one of the 
most indefinable yet important of fem- 
inine attributes. Give a woman perfect 
beauty and that beauty can yet be ex- 
alted by the title of " stylish." When in 
addition to other virtues of "Dorothy 
Dodd " shoes women everywhere speak 
of their "smart style," we feel it ex- 
presses the utmost praise. But other 
features also have contributed to the 
truly wonderful success of "Dorothy 
Dodd" Shoes.— The Plymouth Clothing 
Co., St. Paul, Minn. 
EN'S SHOES 



1018 



ADVERTISERS CYCLOPEDIA 



Those shapely new style oxfords 
which all the world of fashion has em- 
braced with one accord — the dressiest 
sort of a shoe, particularly adapted to 
wear with outing dresses and shirt waist 
suits. — Simpson, Crawford $ Co., New 
York. 

Women's $3.00 shoes. It's easy enough 
to say, "We'll sell the best $3 woman's 
shoe made," but it is not so easy to back 
up the assertion. We are satisfied that 
we can prove to you that we have the 
best, and hundreds of women who are 
wearing our $3 shoes will verify the 
statement when we say that we sell the 
best $3 women's shoe made. The leather 
is all selected stock — the shoemaking 
perfect — the styles up to the moment 
and we carry a full line of sizes and 
widths, and can fit any foot. — Drexel 
Shoe Co., Omaha, Neb. 

Shoes. The stock of women's high 
shoes must be diminished without delay 
now, so the oxfords may have all the 
store space they need. We've created 
two specials that should make busy sell- 
ing for the balance of this week, as 
they are the best bargains ever offered 
in high grade footwear. Women's $3.50 
shoes — in all good leathers, including 
patent colt and ideal kid — lace and but- 
ton — to go now for §2.65. Women's $5 
shoes — several leading lines. — Edmons- 
ton, Washington, D. C. 

The only shoe that fits when all others 
fail is " Queen Quality." It fits because 
it is made in an infinite variety of 
original styles to suit all shapes of feet 
and all occasions. " Queen Quality " 
originates its own styles. If you want 
to be ahead on the fashions wear 
" Queen Quality." If you want twice 
as many chances in selection try " Queen 
Quality." — Armbuster's, Columbus, O. 

Somebody simply ought to buy her a 
Millard " Gladiator " shoe. It's one sure 
thing that her feet will look a hundred 
per cent, better than any other child's 
on the whole block. — Millard, Troy. 

The faultless fitting shoe for women. 
It fits the foot in every spot — designed 
for women of artistic taste, style, char- 
acter and foot-comfort combined. — 
Holbrook's, Columbus, Ohio. 
# Satisfaction — fit — reputation — style — a 
transfusion of excellencies — each the 
better for the other — you find all of 
them in " Queen Quality " shoes. They 
"fit where others fail." — Bayer's, Bing- 
hamton, N. Y. 

No knight or fair ladye should leave 
San Francisco without including Sorosis 
shoes in the wardrobe. It's reassuring 

SHOES— WOM 



to know that wherever one goes one can 
find great stores where Sorosis shoes 
may be obtained, mail may be for- 
warded, and Americans are always wel- 
come. If for any reason new selections 
are desired, Sorosis shoes obtained in 
San Francisco may be exchanged in any 
of our large establishments in the East- 
ern or European cities. The Sorosis 
shoe parlor will remain open evenings 
for the reception of visiting Knights 
and their families. No goods will be 
sold and our guests will find this a very 
pleasant headquarters while waiting for 
the parade and other functions. — 
Sorosis Shoe Parlor, San Francisco, Cal. 

The Sorosis patent kid, blucher cut, 
low shoe is one of the smartest spring 
walking models. It has the high Cuban 
heel and is cut very high over the instep 
in front and to the ankle at the back, 
which design is most pleasing in ap- 
pearance and prevents slipping at the 
heel, occasionally an uncomfortable de- 
fect in low shoes. — James McCreery <$• 
Co., New York, N. Y. 

Have you noticed the new features 
in the style of women's shoes for fall? 
The summer gave us a hint of it, but 
the fall styles are noticeable for the 
one new characteristic, viz., true femi- 
nine daintiness. Women can be just as 
comfortable in a dainty shoe as in a 
big clumsy one and we are showing 
some of the prettiest shoes ever manu- 
factured. — Richard Storch, Memphis. 



The handsomest styles from the lead- 
ing factories await your critical inspec- 
tion. The new drop narrowish toe ef- 
fects, full extension edges, with pointed 
shanks, Cuban and French heels, turn 
or welt soles, in all the new and fash- 
ionable leathers. In fact, any style 
or kind you desire at the prices you 
want to pay, button or lace. — Byck 
Bros. <$• Co., Atlanta, Ga. 

The superior excellence of this foot 
wear has been and is being proved time 
and time again. These shoes justify the 
highest praise we can give them. They 
fit, feel comfortable, are the best styles, 
look well, wear well and give to every 
woman who purchases a pair that sat- 
isfaction which accompanies money well 
expended. — Abraham $ Straus, Brook- 
lyn, N. Y. 

Dress boots and boots for walking; 
both kinds are included in this remark- 
ably nice offering of women's fine Amer- 
ican-made footwear. The styles are en- 
tirely new and the weights are suitable 
for fall wear J- — W. A. Murray $• Co., 
Toronto, Can. 
EN'S SHOES 



OF SELLING PHRASES 



1019 



Nothing can be finer than these beau- 
tiful bench-made shoes for women. They 
bear every earmark of the finest custom 
shoes, the only difference being that, in- 
stead of waiting for them, you can come 
in and be fitted immediately, and they 
are in reality custom made shoes, made 
for us by hand by the mature and skill- 
ful shoe-makers who are not very plenti- 
ful nowadays. There is no finer leather 
than is used in these shoes. And nobody 
has learned how to do any better work. 
— F. Loeser 8r Co., Brooklyn, N. Y. 

An experiment. If you fasten to each 
foot a light stick of wood weighing one 
and one-half ounces, you will be sur- 
prised to find out how tired you will be 
at the end of the day. Three ounces is 
a trifling weight, but the total of your 
lifting amounts to tons before night. 
The effect becomes tiresome; the drag 
is continual; the final result is exhaus- 
tion. Now this explains the fatigue 
tha*t go many women suffer without 
knowing its exact cause. They do not 
realize that on their feet they carry 
about all day a needless three ounces 
of leather. If you weigh a pair of 
" Dorothy Dodd " shoes you will find 
that they are three ounces lighter than 
any other $3 shoe for women. The bet- 
ter leather saves weight, saves fatigue 
and increases service. — Oviatt Shoe Co., 
Kansas City, Mo. 

Our attitude toward all merchandise de- 
mands its disposition within the season 
for which it was designed. Certain 
lines require drastic measures to insure 
the immediate result. Shoes are among 
them. To effect an absolute clearance, 
we have subjected the standard, all- 
the-year-round prices of our high-grade 
shoes for women to extreme reductions. 
The series promises all sizes, though not 
in every style. — Saks $ Co., New York. 

Look in our window tomorrow — see 
the new styles of the exquisite "Dorothy 
Dodd" shoes. Observe the rich patent 
leathers for dress and semi-dress — the 
soft lustrous black kid for general wear, 
and the smooth, mellow tans of Russia 
calf. Note the smart Blucher effects — 
and the natty Gibson and Court ties 
with wide ribbon laces and bows. See 
these and tell us: Have you ever seen 
quite so tasteful an array of footwear — 
with style so smart — prices so mod- 
erate? — Dorothy Dodd Store, Boston. 

Women's and children's shoes, com- 
prising a varied collection of the best 
styles for present and summer wear. — 
B. Altman $ Co., New York. 

Do not fail to see these snaps in 
SHOES— WO M 



ladies' fine shoes because " seeing is 
believing." — The Crews-Beggs Dry 
Goods Co., Pueblo, Col. 

Many a woman with real possibilities 
of " style," sacrifices those possibilities 
on the altar of a bargain counter when 
she buys cheap shoes. — Mack, Joliet. 

In the good old summer time, when 
ladies wear short skirts for morning or 
country dress — and evening gowns are 
usually sheer and light — shoes are a 
most conspicuous part of the wardrobe. 
— Moreland's, Muncie, Ind. 

A shoe event that should interest 
every woman in town. Don't confuse it 
with the average shoe sale of the present 
time. There's all the difference in the 
world. — The Johnson $ Wilbur Co., 
Colorado Springs, Col. 

The essence of newness in the spring 
and summer styles of shoes for women, 
misses and children have opened up. 
We have the very cream of the best 
Canadian and American designs and 
makes. Remember the watchword of 
this store — " Satisfaction or your money 
back." — B. Mills, Vancouver, B. C. 

Seneca says of Hercules, " His mind 
is like his walk." So every woman ex- 
presses in her step the state of her mind 
in a certain degree. Freedom and con- 
fidence do not find expression in her 
walk if the shoe cramps or has lost its 
shapeliness. The shoe is considered one 
of the most important items of dress, 
as it plays a prominent part in supply- 
ing the finishing touches to one's per- 
sonal appearance. Patrician shoes are 
designed and made with every thought 
for their wearers. The excellence of 
the material increases self-respect, the fit 
conduces to ease, and the style imparts 
confidence. We are showing the newest 
styles adapted for all occasions. — B. H. 
White Co., Boston, Mass. 

When women gather there's bound to 
be talk of La France. There's reason 
for it. Some one of them is pretty sure 
to have on a pair of the swell shoes of 
that name. They are worth talking 
about, these La France. If you look 
in our window you'll know why. They 
sell for $3. You'll hardly believe it 
when you see the swell spring styles. — 
Fowler, Dick $ Walker, Binghamton. 

The pink of perfection in footwear 
has been fully attained in our Empress 
and King quality shoes.— Morris $ 
Smith, Charlottetown, P. E. I. 

Shoes and Oxfords for women. Walk- 
ing in Saks shoes never makes you con- 
scious of their extreme style — it pays no 
tribute.— Saks % Company, New York. 
EN'S SHOES 



1020 



ADVERTISERS CYCLOPEDIA 



Your spring shoes. . . . The shoes 
that Fashion says you must wear, 
are here in large variety and prettier 
than ever. High and low cut shoes, for 
dress, business and out-door work in 
patent colt, vici kid, velour, enamel 
leather, calf, etc. We have the shoes to 
fit and please every woman in town, re- 
gardless of what her shoe needs may be. 
You'll like our shoes, if you give us a 
trial. — Edward Beinberg, York, Pa. 

Women's Shoes — Samples and a 
prominent maker's surplus stock. Every 
pair hand made, therefore soft and 
flexible, all sizes; widths from A to 
E. This is a sale that will crowd the 
shoe store constantly while the sale lasts. 
The lines above are the heart of the 
story. There's just this to say further: 
The leathers — dull and bright — are ex- 
cellent; the shapes are fashionable. — 
Hochschild, Kohn $ Co., Baltimore, Md. 

Women's sample shoes, $1.95. Regu- 
larly $3.00 to $6.00. Call it mercantile 
supremacy; or an aggressive policy; or 
a desire to get more for our public than 
any other store does — the fact remains 
that you can get here for $1.95 shoes 
that you won't be able to match for 
less than $3.00 to $6.00. Every good 
leather, every good style, newest for 
spring and summer wear. It's wonder- 
ful. — Hochschild, Kohn $ Co., Balti- 
more, Md. 

Staunch winter shoes for women and 
girls. Dependable for warmth, com- 
fort and good service — and all at about 
wholesale price. — Wanamaker's, New 
York. 

Serviceable Shoes for any Service. 
Whether you need them for indoors or 
out, from the daintiest creation for the 
ball-room to the most durable boot for 
street wear. In every case their quality 
is of the very best in point of style, 
durability and finish. George A. Slater 
boots and shoes in all styles. American 
and Canadian rubber goods carried in 
stock. — Jas. Maynard, Victoria, B. C. 

Many a woman can trace her irrita- 
bility to ill-fitting shoes. It is hard to 
be cheerful and happy when all the time 
there is a drag and weight and pinch 
upon the feet. But there is one shoe for 
women that is different from all other 
shoes in this single matter of fit. It is 
not made like a box or receptacle into 
which the foot is thrust. It is rather 
made on the plan of a bandage which is 
wrapped around the muscles of the foot 
to strengthen and sustain them. That 
shoe is the " Dorothy Dodd." It is a 
shoe that strengthens the foot every day 
SHOES— WOM 



it is worn. It has made walking easier 
for thousands of women. It will do it 
for you. Will you let it? Boots $3 and 
$3.50. Oxfords $2.50 and $3.— Bullock 
Shoe Co., Montgomery, Ala. 

We had to make plans for this large 
stock and wide variety of white foot- 
wear before it was generally recognized 
just how far-reaching fashion's decree 
would be. But now it is clearly seen 
that this will be a great white shoe sea- 
son, and probably no other store is so 
well prepared. Women's, misses' and 
children's white shoes, oxfords and rib- 
bon ties in very wide variety — linen, 
canvas, buckskin. — Strawbridge 8[ 
Clothier, Philadelphia, Pa. 

Pretty feet are sometimes clumsily 
clad. Often it happens that a foot is 
made prettier by selecting the right 
shoe. Our ladies shoes are skill- 
fully modeled. They are made in 
shapes to fit all types of feet 
and to make any foot attractive. You 
may say, "My foot is too broad or too 
flat to look stylish in any shoe." Hun- 
dreds of our lady patrons once said the 
same thing, but we have fitted them and 
pleased them. — William Bahls fy Sons, 
Danville, III. 

Women's Oxfords. — Style and small 
prices are seldom to be found together 
in the oxfords that are in great demand 
for the coming season's wear. Yet each 
is a striking characteristic of the two 
groups of oxfords that come forward 
for mention to-day. This shoe store was 
never so splendidly ready — so full of 
underprice offerings. — Abraham $ 

Straus, Brooklyn, N. Y. 

Style and service. This season we 
have endeavored to select shoes of style 
and beauty. Yet we would impress 
upon our patrons the fact that the ser- 
vice end has not been overlooked. Shoes 
and oxfords that wear, and look well. 
These are the kind we are anxious to 
have you see. — Jay Thompson $ Co., 
Bay City, Mich. 

It's to be a white season beyond ques- 
tion. Shoes to match properly light, 
fluffy organdie and batiste gowns, also 
the more substantial tailored linen suits 
are bound to be necessary features of 
every woman's outfit. So Dame Fashion 
has sensibly ordained to the delight of 
womankind generally, as white foot- 
wear is not only cool and rational, but 
stunningly smart and fetching as well. 
And in our stock is just the style 
needed to associate with the new dress 
you have in . mind. — Jordan Marsh Co., 
Boston, Mass. 
EN'S SHOES 



OF SELLING PHRASES 



1021 



A woman's character is indexed quite 
as clearly by her shoes as by her face. 
If she be mannish in taste, her heavy 
soled, low heeled boots proclaim the 
fact. If gently feminine the flexible 
soled shoe of dainty patent leather or 
soft mellow kid discloses it. Likewise 
with the frivolous and sedate, all are 
betrayed by their footwear. But fas- 
tidious women or aL temperaments may 
always find among the wide range of 
" Queen Quality " shoes, styles °xactly 
suited alike to their feet and their 
tastes. — Daniel's Shoe Store, Atlanta. 

The Sorosis shoe establishment proi- 
fers patterns of shoes for women, 
and this extraordinarily varied output 
being all boxed on the scientifically 
made original eight Sorosis models, it 
stands clearly a fact — a very interesting 
fact indeed — that all women can be per- 
fectly suited, at the Sorosis shops, in 
footwear for all occasions and for every 
kind of dress. — Sorosis Shoe Co., Chi- 
cago, III. 

The most exclusive footwear for 
women at less than half value. The 
slight defects do not in the least impair 
the appearance or wearing quality of 
these shoes — they're hand sewed and 
Goodyear welted, more than 20 shapes 
and lasts, in black, button or lace styles, 
patent colt and kid, also vici kid. The 
exclusive retailers whose names appear 
on the soles ask $3.50 and $4.00 for them. 
Our Thursday price $1.70. — Bellman's, 
Chicago, III. 

A teacher of Delsarte said the other 
day that she found the flexible soles of 
the "Dorothy Dodd" shoe a great com- 
fort and source of ease hitherto un- 
known, while the supporting arch gives 
a buoyancy to the step that is especially 
pleasing, not only to the wearer but to 
the observer. " As a teacher of phy- 
sical culture," she said, "I recognize in 
the ' Dorothy Dodd ' a valuable aid to a 
light, easy, graceful gait — an accom- 
plishment that sould be cultivated by 
e^ery woman." The season's styles of 
these faultless fitting shoes are here for 
your delectation. May we have the 
pleasure of showing them? — Geo. M. 
Tidwell 8[ Co., Memphis, Tenn. 

Our women's and children's depart- 
ment is practically a separate shoe in 
itself. It takes a special knowledge to 
supply women's and children's footwear 
wants and so we placed this division on 
a separate floor in charge of salesmen 
who have made a particular study of 
this branch. Fit and comfort are thus 
assured while style and quality are fac- 
tors which may be taken for granted in 
SHOES— WOM 



any footwear purchased at our estab- 
lishment. We would mention as a fash- 
ion hint, that tan and colored leathers 
are particularly favored this season in 
both high and low-cut shoes. — Hanan- 
DeMuth Shoe Co., Milwaukee, Wis. 

No matter what price you pay, you 
want the very best shoe that comes at 
that price. The Loeser $3.50 "Innova- 
tion" oxford has established a standard 
in women's summer footwear just a 
noten higher than any one else has been 
able to reach, and women who have 
once worn these shapely, well-fitting, 
splendidly wearing shoes will not be 
persuaded into paying the same price 
elsewhere for a shoe less satisfactory. — ■ 
Frederick Loeser $• Co., Brooklyn, N. Y. 

Ladies' Stylish Footwear. — Nowhere 
on the Pacific Coast can you find such 
beauty of style, excellence of quality, 
and variety of shapes in fine footwear 
for women as shown at Hamburger's. 
The makes are all the best and as a 
graceful shoe gives tone to a handsome 
costume your footwear is as much a 
matter of attention as gloves. The three 
following lines are the acme of perfect 
shoe making. — Hamburgers, Los An- 
geles, Cal. 

New fall shoes for women. Black kid- 
skin with welted and stitched soles, 
$2.20. Why do we emphasize "welted 
and stitched?" Because those are the 
best. The Goodyear process. In the 
other kind — the McKay sewn — the outer 
sole is fastened to the upper by stitching 
it through the insole from the inside, 
with threads steeped in hot wax. This 
invariably leaves a rough surface and 
jagged ends of threads sticking upward. 
When the shoe is new, a thin strip of 
leatherette is pasted over the work to 
hide its ugly appearance. But such 
flimsy makeshifts won't prevent the wax 
in the thread from " drawing " your 
feet, or cover the rough places when 
dampness loosens the paste. When the 
soles want repairing, the new ones can't 
be sewn on, but must be pegged or 
nailed, which of course, hurts your feet 
in more ways than one. — Wanamaker's, 
Philadelphia, Pa. 

Tempting prices are spread lavishly 
throughout the department of women's 
shoes. Wednesday is to be ladies' day. 
We have especially prepared a tempting 
feast of values. We know full well that 
women as a rule are expert judges of 
shoes, and for that reason we offer ex- 
tra inducements. Every purchaser will 
be satisfied in what they find. — A. Ham- 
burger $ Sons, Los Angeles, Cal. 
EN'S SHOES 



1022 



ADVERTISERS CYCLOPEDIA 



A beautiful foot makes a woman at- 
tractive. Ladies know what a stylish, 
well-shod foot means. A swell shoe 
tones up the entire costume and stamps 
the wearer as being well dressed. We 
keep our fingers on the pulse of every 
dependable source of shoe supply in the 
country. We gather in the worthy 
styles as soon as produced, and back 
them up with a guarantee that means 
just what "sterling" means to silver- 
ware. In every instance the shoe styles 
here are chosen to the hour. We have 
just received the most elaborate assort- 
ment of ladies' slippers ever displayed 
in Atlanta. They will interest you 
whether you need them now or not, so 
come here and we will take pleasure in 
showing them. — Carlton Shoe Co., At- 
lanta, Ga. 

Comfort with Elegance. — Hosts of 
women are undergoing untold misery in 
wearing shoes that do not fit. Evi- 
dently they've yet to learn that com- 
fort is possible with elegance. Which is 
but another way of saying that their 
knowledge of the Patrician is inade- 
quate. Now listen, please. The Pa- 
trician shoe is thoroughly comfortable. 
If it wasn't, it wouldn't be the Patrician 
shoe. But at the same time its attrac- 
tiveness and general elegance are unsur- 
passed. One feature isn't allowed to 
detract from the other; in fact, each 
is made to contribute to the other. There 
is nothing about Patrician shoes that 
ought to be different. To comfort and 
elegance there are added the most pop- 
ular and durable leathers, and work- 
manship which guarantees the service 
of the shoes. In brief, Patrician shoes 
represent the highest development in 
shoemaking. — Davison-Paxon-Stokes Co., 
Atlanta, Ga. 

A pretty foot, however shapely, can 
easly be turned into a deformity by 
ill-fitting shoes. Therefore don't risk 
your comfort and ease, but buy shoes 
that are worthy of the name. You will 
find them in great variety at " Bayer's." 
Shoes that are built by skill and brains. 
Combining beauty of form, beauty of 
style, perfect durability and perfect 
comfort. — Bayer's, Binghamton, N. Y. 

A hit — a palpable hit! The women 
are delighted with our shoes. Such a 
shoe for three dollars is a revelation. 
It fits the foot in every spot — it doesn't 
wrinkle nor does it pinch. It's just 
right, and besides it has all the lines 
of beauty that you would expect in a 
shoe designed for women by a woman of 
artistic taste and special skill. — The 
Brooks fy Sanderson Shoe Co., Scranton. 

SHOES—WO M 



It may seem a little early to talk felts, 
but as a matter of fact women's fur 
trimmed felt Juliets that we're offering 
for a dollar are coaxingly comfortable 
these cool nights and mornings. Colors 
red or black. — Crane Shoe Co., Spokane. 

The most sensitive foot will find ab- 
solute comfort in the Nurses' Comfort 
shoe. This shoe for women is made of 
selected soft vici kid, has heavy, flexible, 
hand turned sole, and low, common 
sense heel. There's not a nail or seam 
to irritate. — Sibley, Lindsay $ Curr Co., 
Rochester, N. Y. 

This windy weather brings into view a 
great many women's shoes. Some of 
them are neat, well-fitting, trim-looking 
shoes that give the wearer a well-dressed 
appearance that only a well-dressed foot 
can give. The Fry shoe will do that. 
It is perfect fitting, stylish looking and 
of fine quality, and any woman can 
have her feet comfortably as well as 
stylishly dressed if she will have them 
fitted with Fry shoes at $3.50 or $5.00.— 
Fry Shoe Co., Omaha, Neb. 

Women's Anti-Bunion Shoes. — A shoe 
constructed particularly for enlarged 
joints and bunions — the shoe is made 
one size smaller at the instep and two 
sizes wider on the sole, at the ball of 
the foot. This gives a snug fit over the 
instep and at the same time allows the 
foot to rest on the sole, not the upper. 
The upper is of the same fine soft 
kid. The sole is specially prepared flex- 
ible sole leather — being welts, but flexible 
— in lace only. All sizes and widths. — 
Drexel Shoe Company, Omaha, Neb. 

Leadership of the bargain hosts is 
given over to shoes this week, and a 
regular walk-over it will be, because the 
entire corps, from corporal up, is com- 
manded by choice, well made, shapely, 
reliable, durable, stylish and never tir- 
ing members of the foot family. In 
order to clean up the stock of women's 
and misses' summer goods before our 
semi-annual stock-taking, July 1st, we 
have culled out everything in broken lots 
of strap slippers and will start them Mon- 
day at ridiculously low prices. These are 
from some of the best makers in the 
land — new, perfect, and desirable. — A. 
S. Knowles Dry Goods Co., Montgomery. 

A word to careful women about Shoe 
Economy. Buying shoes for a family 
is no small matter of expense, particu- 
larly if there are healthy boys and girls 
who have a chance to romp around. 
Buying good shoes underpriced means 
a large saving by the time you get 
around the family. — Lippincott fy Co., 
Wilmington, Del. 
EN'S SHOES 



OF SELLING PHRASES 



1023 



Women's stylish low shoes. A superb 
showing of the choicest styles, best se- 
lected leathers and combinations. — The 
May Co., Cleveland, Ohio. 

Great shoe specials. If you know 
the value of our famous women's Lib- 
erty shoe, you will not hesitate in buy- 
ing a pair of " little Liberty shoes." 
The " little Liberties " are counterparts 
of the famous Liberty shoes as far as 
splendid merit goes. For girls — " little 
Liberty " shoes are made of fine soft 
dongola kid leather, with spring heels. — 
Rothenberg $ Co., New York. 

Forty styles here for women to pick 
what they want— $1.50 to $6.50. We're 
catering to critical people. Want shoe 
business and expect to have to deserve 
it, before we can get it. If we deserve 
your preference, that will be for some 
reason that's important to you. You 
can't tell whether we do or not unless 
you come and see the shoes. — Boggs 
4" Buhl, Allegheny, Pa. 

Nine women out of ten, if they stop 
to think a moment, will recall that the 
worst thing about their shoes is that 
after being worn a week, the shank (or 
curved arch of the sole) has flattened 
out completely, and doesn't support the 
foot. All the style and curve of the 
shoe has disappeared. The shoe looks 
shapeless and " dowdy." The fact is, 
the whole construction of the shoe was 
wrong. A shoe should be made with 
an arch that will remain an arch, and 
support the waist of the foot — a point 
that is especially weak. — Oviatt Shoe 
Co., Kansas City, Kan. 

It took us some time to convince the 
more particular women of this city that 
we carry the highest styles — the most 
advanced novelties — in the best makes 
of this country's leading manufactur- 
ers — and that our prices are — quality 
for quality — much more moderate than 
such shoes are usually sold for in any 
other city from Boston to San Fran- 
cisco. But this branch of our busi- 
ness is now universally acknowledged 
to be the home of elegance and style 
in women's footwear and the more par- 
ticular are our patrons the better we 
like it — and the better pleased are they. 
— The May, Denver, Colo. 

Whether you want them to stand in, 
or walk in, to dance in or talk in, we 
have them. The ladies' boots this spring 
are dainty triumphs of the shoemaker's 
art; fine, airy, exquisite. Handsomer 
shoes never left a factory. — Lee Reins- 
berg, York, Pa. 

A week's shopping will only bring 
you back to the very point where we'll 

SHOES— WOM 



start you, namely — if you want the best 
shoes made for women, you will find 
them in Weil & Arnold's $1.50, $2.00 
and $2.50 shoes. These shoes are made 
expressly for us and you'll find more 
good points in them than you expect. — 
Weil §■ Arnold, Youngstown, O. 

Your Fall Shoes. — Your principal 
trouble will be in deciding which to 
take of the many styles in which we 
can please you. To the ladies we make 
the suggestion that they ask to see our 
new " Bachelor Maid " shoes in three 
styles at $3 per pair. They combine 
style, elegance, durability and comfort, 
and these are important shoe essen- 
tials. — Lazarus, Columbus, Ohio. 

Stop at 342 River street. That's 
Small's — no need of going further for 
a good, stylish $2.00 shoe for women. 
Men of brains made Small's $2.00 shoes 
and you get the results — good quality, 
excellent workmanship "and top-notch 
style. The best part of it is the price, 
$2.00. It's a "Small price" and it fits 
the purse. You'll never know how good 
they are till you try a pair. — Small, The 
Big Shoeman, Troy, N. Y. 

Every woman of culture and good 
taste recognizes the necessity of dressy 
footwear; and the same time desiring 
shoes that are comfortable and durable. 
This triumvirate of essentials is encom- 
passed in " The Ebell " shoes, which are 
the acme of perfection in shoemaking. 
These popular shoes are sold exclusively 
by Hamburger. They are made in 
every popular leather and there are 30 
different lasts from which to make se- 
lections — a shape for every foot — styles 
for street, parlor, outing or the dance. 
— The Hamburger Store, Los Angeles. 

Of what use is a hat that does not 
fit your head? Of what use are corsets 
that do not fit, dresses that do not fit, 
or gloves that do not fit. Now take shoes. 
The one absolutely necessary thing about 
shoes is that they shall fit. Unless they 
fit, walking is a fatigue. Pleasure van- 
ishes. You feel " slouchy " ; you walk 
clumsily — not with an elastic step, but 
dragging the feet along because they 
are tired. You acquire corns, which 
are an endless source of pain and 
trouble. And all because you bought 
shoes that were perhaps loudly adver- 
tised and smart in appearance, yet made 
with little regard to fit. The one shoe 
for women that is properly constructed 
for a scientific fit is the "Queen Qual- 
ity." Try them if you want to make 
walking one of your greatest joys.— Crow 
$ Whitmarsh, Cleveland, O. 
EN'S SHOES 



1024. 



ADVERTISERS CYCLOPEDIA 



Every woman will find the size desired 
in vici kid, button or lace; also patent 
leathers in lace style, as illustrated. 
Materials and workmanship represented 
will win approval, while the most dis- 
cerning will accept the really desirable 
styles with satisfaction. — Siegel Cooper 
Co., New York City. 

Queen Quality Shoes for Women, 
$3.00. — Having regard solely for the 
three great essentials of fit, style and 
thorough workmanship, no better shoe 
can be produced for the popular price 
of $3.00. There are many shoes on the 
market today, sailing along on the full 
tide of popularity, commanding the 
price of $4.00, that are not even so good 
as Queen Quality shoes. The price of 
$3.00 is maintained because the Boston 
factory in which these shoes are made 
is not only the largest shoe factory in 
the world making women's fine shoes, 
but it is probably the most advanced 
and progressive in its methods, having 
a brigade of expert shoemakers which 
turns out thousands of pairs of shoes 
in a single day, each pair perfect. — 
Joseph Home Co., Pittsburg, Pa. 

Just Six Business Days — Then Stock 
Taking Begins. Don't say that doesn't 
concern you — it concerns every woman in 
town who makes her dollars do double 
duty. It means six days of the most 
strenuous price reductions ever seeen in 
this city! It means every bit of sum- 
mer merchandise in the house marked 
at prices that will speedily clear the 
shelves for our heavy purchases of fall 
goods. — C. Cohen, San Bernardino, Cal. 

Do you require another pair of ox- 
fords to finish out the season? Most 
women do, and that's why this great 
clearing sale has made our shoe depart- 
ment the most active in New York this 
week. It's impossible for you to find 
this exceptionally high quality stylish 
footwear elsewhere at a price anywhere 
near as low, and so the majority of 
smart dressers are turning to this sale 
for their oxfords. — Simpson, Crawford 
Co., New York, N. Y. 

We would like to show you our line 
of shoes and slippers for ladies. No 
better shapes to be found anywhere. 
The leathers are the best possible, and 
you can depend on the shoes wearing 
the full limit. They not only look nice, 
but feel good. The prices are very low 
now. — The Blakely Dry Goods Co., 
Spokane, Wash. 

We'll tell you at the beginning that 

they are regularly $3.00 oxfords, but 

as clearance is the issue throughout the 

entire store, we have brought the price 

SHOES— WOM 



down to $1.75. We cannot say too much 
about these oxfords — they have light 
hand-turned soles, patent leather tips, or 
kid tips, if your preference is in that 
direction. — Joseph Home Co., Pittsburg. 

The possibilites of this sale cannot 
be appreciated unless you visit our sec- 
ond floor shoe section and see for your- 
self the wonderful values offered. The 
Patrician shoes and Oxfords enjoy a 
reputation that is national as represent- 
ing the highest type of shoe building, 
and to our knowledge shoes and Oxfords 
bearing the Patrician imprint have 
never before been sold at a discount, 
but during this sale we will offer choice 
of all the Patrician Oxfords at a dis- 
count of 20 per cent and four lines 
of Patrician high boots at the same 
saving. The other shoes and Oxfords 
included in this sale are the representa- 
tive products of the leading makers of 
women's footwear in this country. — Car- 
son, Pirie, Scott $• Co., Chicago, III. 

Right at the very height of the sea- 
son, when summer shoes are most 
wanted, and with our shelves filled with 
the most desirable and best made shoes 
anywhere, we are compelled to sell them 
at any price as the workmen are upon 
us. For tomorrow we offer you unre- 
stricted choice of as fine a lot of wo- 
men's summer Oxfords as you've seen, 
at a price that is less than cost to manu- 
facture. — Bernstein's Co., Jersey City. 

Popular three-strap creation, very 
daintily made, of genuine French calf, 
patent leather, turn sole; 500 pairs in 
sizes 2 1-2 to 7, fashionable Louis XV. 
heels, lined with black kid, bound with 
fine French silk cord. Cool, comfortable 
and critically correct for summer wear, 
footwear made for exacting dressers 
of Chicago. The Chicago merchant 
grew impatient and canceled his order 
because of the manufacturer's delay, 
who was simply overwhelmed with orders, 
and the latter reluctantly accepted less 
than half for them. Come to-day by all 
means, and you'll be one of the smart 
dressers to wear this ultra-fashionable 
low shoe. — Simpson Crawford Co. 

Here are two lines of Shoes, both 
made for outdoor sports, for women, and 
by one of the best concerns in the busi- 
ness. — Wanamaker, New York. 

No shoe could possibly be more de- 
sirable to give tone and distinction to 
your fall suit than the famous Burt 
Shoes for women. Burt shoes will hold 
their shape, give excellent service, and 
we can furnish them in any style and 
in any leather. — Columbus Dry Goods 
Co., Columbus, Ohio. 
EN'S SHOES 



OF SELLING PHRASES 



1025 



When we say $2.50 and $3.00 shoes 
at $1.98, that is exactly what they are, 
and you will know when you see them. 
They are made of the fine soft vici 
kid that is glove fitting and easy on the 
foot — also calfskin that is good and 
strong for country wear, with heavy 
welted soles. The vici have turned and 
welted soles, kid and patent leather tips. 
The sale also includes Outing Oxfords, 
made of tan and black canvas, with rub- 
ber soles and leather trimming. — Abra- 
ham <$• Straus, Brooklyn. 

It's a moving shoe story — one that will 
move women to buy who have little 
thought of new shoes, because the prices 
are at a notch surprising even to such 
old shoe campaigners as ourselves. — The 
Uth St. Store, New York. 

Our walking, talking, enthusiastic ad- 
vertisers are the women to whom we 
have sold slippers and Oxfords. Such 
tasteful elegance appeals to their artis- 
tic sense, and, quite excusably, to their 
vanity. Modestly priced as we offer 
them, it is difficult for a woman not to 
be suited from our stock. Just a few 
hints as to what to expect. — Crane Shoe 
Co., Spokane, Wash. 

This is as good Shoe news for wo- 
men as we can recollect having to tell 
at any time. The shoes are the dain- 
tiest and most attractive styles of the 
season. They are beautifully made — 
squarely up to the best $3 and $3.50 
standards. They should give double sat- 
isfaction on account of the little pricing. 
■ — Frederick Loeser <§• Co., Brooklyn. 

Our new Cushion Shoes, of which we 
sold a large number of pairs since we 
got the agency, are giving entire sat- 
isfaction. We therefore call the atten- 
tion of our numerous lady customers 
who require a good, easy and comfort- 
able shoe to the arrival of these une- 
qualed goods. The best of satisfaction 
guaranteed. — B. Gluns, Windsor. 

In offering " Foot Form " boots to the 
women of Washington we have the sat- 
isfaction of knowing that we are offer- 
ing the finest footwear that skilled shoe- 
makers can produce. The new styles 
for fall are ready. Each style is cal- 
culated to gratify some particular fancy, 
and each style is based on a last that is 
anatomically correct. That's why " Foot 
Forms " fit so perfectly — so comfort- 
ably. — Edmonston's, Washington, D. C. 

Where the annoyance from bunions is 
to be offset or natural weakness in the 
arch of the foot is to be remedied, 
women will find in these two models 
a freedom and ease not possible in 
other shoes. These have been designed 
SHOES— WOM 



• wholly for comfort, yet without sac- 
rificing any graceful lines expected in 
common-sense wear. They are worthy 
of particular mention because so few 
stores carry anything like a complete 
line of them and in many stores they 
are not to be found at all. — Macy's, 
New York, N. Y. 

Because they are invested with in- 
finite style and grace, because their ab- 
solutely true proportions insure com- 
fort, do we count the Saks shoe for 
women the highest expression of the 
shoe worker's craft. — Saks $ Co., New 
York, N. Y. 

Next to the magnificent plant of the 
Queen Quality shoe makers, their most 
valued asset is the reputation it has 
taken them years to achieve — that of 
making the best woman's shoe in the 
world at a popular price. They can't 
afford to make a poor shoe. They can 
not afford to use any but the best 
leathers — to slight a detail that will 
add to foot comfort. — L. S. Ayers fy 
Co., Indianapolis, Ind. 

Emerson shoes for women are designed 
by the men who create new fashions, 
and after quality of stock, their great- 
est concern is the modeling upon grace- 
ful, elegant, and up-to-the-hour lines 
shoes that will maintain and add to 
their reputation as builders of the most 
refined and worthy of their kind. — Em- 
erson, New York, N. Y. 

House slippers. It's quite likely that 
slippers are included in your list of 
holiday gifts. If so, come direct to us, 
you'll be saved needless worry, and we're 
confident of pleasing you, because we've 
just bought a nice lot of slippers for 
the holiday trade, so that our stock 
is larger and better than ever before. 
Prices too, are very favorable. — Scrog- 
gie's, Montreal, Can. 

"Comfy" slippers in bag* to match, 
$1.50. Really " comfy "—for they are 
made of soft, fine felt, with padded 
lambs' wool soles. And dainty enough 
to wear with a Paris negligee, with 
their little pointed toes and pert rib- 
bon rosettes. Blue and pink slippers, 
in a moire bag to match — for Christmas 
giving, at $1.50.— Frederick Loeser £ 
Co., Brooklyn, N. Y. 

Christmas slippers ■ and other lines of 
winter footwear in the shoe section to- 
morrow. Choose for gift-giving now. 
We have marked a number of our 
choicest and most desirable holiday gifts 
at extremely low prices as an incentive 
to early buying. — Stanley Mills £ Co., 
Hamilton, Can. 
EN'S SHOES 



1026 



ADVERTISERS CYCLOPEDIA 



SHOES— WOMEN'S LOW SHOES 



Regal Oxfords do not chafe or bulge! 
They are made over special Oxford 
lasts; other Oxfords are made over lasts 
that were designed and used for or- 
dinary high-cut shoes. A separate fac- 
tory equipment of special Oxford lasts 
has been an unknown thing in the shoe 
business, yet that is exactly what we 
have provided this season. Try on one 
of the new spring Oxfords. Walk 
around the store and see how it clasps 
the heel, snugs in at the side of the ankle 
and fits up closely under the instep. 
You will easily find your exact fit among 
the 280 quarter sizes of the style you 
select. Your regal Oxfords will be as 
stylish as they are comfortable, too. 
The high-receding, sloping toe will be 
one plain evidence of newness of de- 
sign. — Regal Shoe Co., Neic York, N. Y. 

Now Listen ! — Good people, we are go- 
ing to have an Oxford sale. We now 
commence a great closing out sale of all 
our Oxfords and Colonial ties. You can 
wear them for two months yet, but our 
time to sell them is now. Men's, wom- 
en's, boys' and girls' Oxfords and ties 
will be sold at prices so low that it will 
be cruelty to your feet not to buy them. 
— Moreland's, Muncie, Ind. 

Footwear for Summer. — Comfortable 
footwear for the warm summer days at 
prices that will pay you to come straight 
here for them. — Hugh D. Seeds, Altoona. 

A long delayed shipment of low shoes 
has arrived, but we accepted it only at 
a great concession in price. That is how 
we can sell $3 Vici Kid Oxfords with 
hand-turned soles, Louis XV. heels and 
patent leather tips for $1.98. They are 
perfect shoes in every way — just as 
stylish and comfortable as one could 
wish for. — Beadle <$; Sherburne Co., 
Rochester, N. Y. 

Melting prices on tan oxfords. The 
summer's hottest days have come and 
all prices on summer footwear have suf- 
fered a paralytic stroke. — Young <$; 
Nisley, Springfield, Ohio. 

A pleasant look on every woman's face 
as she walks out of our store with a pair 
of our russet calf oxfords for $2.50, that 
formerly sold for $3 and $4. You'll 
have to see them to appreciate a good 
bargain. — Fitzgerald, Waterbury, Conn. 

Cool footwear is most welcome now- 
a-days, and that's Oxfords — Oxfords for 

SHOES— WOMEN 1 



summer comfort and fashion. — Beadle $ 
Sherburne Co., Rochester, N. Y. 

The man or woman who has never 
worn oxford ties in summer time have 
surely shut out of their lives a sunny 
joy. — Lee-Reinberg, York, Pa. 

Are you sure you have the pumps and 
oxfords proper for all the occasions of 
the summer outing? — Steigerwalt, Phila- 
delphia, Pa. 

Oxford tie shoes. In all assorted 
widths and in the best variety of leath- 
ers. — Morgan's Shoe Store, Wilkes- 
Barre, Pa. 

Pumps, or low cut oxfords, are the 
proper shoes for women's wear this year. 
The great objection to pumps has been 
that they would slip off the heel. Very 
embarrassing. We have an entirely new 
style, cut so that they can't slip. We 
guarantee that they will stay where they 
belong. If they don't, bring them back. 
In two styles, patent leather and dull 
kid, the popular leathers for street wear. 
—Fitzgerald, Waterbury, Conn. 

Distinctive spring and summer lasts. 
The to-order boot-maker will find his 
cleverness taxed and every phase of his 
craft called into requisition to fashion 
an oxford with the distinctive lines, the 
graceful arch and the perfect propor- 
tions that identify ours at five dollars. 
It is the only ready-for-service oxford 
of which we know that has everything in 
common with those made to order. — 
Saks # Co., New York, N. Y. 

Serviceable shoes for any service. 
Whether you need them for indoors or 
out, from the daintiest creation for the 
ball room to the most durable boot for 
street wear. In every case their quality 
is of the best in point of style, dur- 
ability ad finish. — Jos. Maynard, At- 
toona, Pa. 

Oxfords! Oxfords! Oxfords! ! ! 
Everybody wants them and we are pre- 
pared to supply the great demand in 
the very best shapes, best fitting and 
best values you'll find anywhere in black 
and tan. — Daniel's Shoe Store, Atlanta. 

Of course, it's Oxfords now. Wouldn't 
be surprised if before long women wore 
Oxfords most of the year. Something 
in their freedom that's making style 
follow inclination instead of vice versa. 
— Parker, Bridget § Co., Washington. 
S LOW SHOES 



OF SELLING PHRASES 



1027 



" Hobo " and " Cadet." Two new toes 
in tans. Second shipment of tan oxfords 
this season' — that tells of popularity. 
Both are nobby lasts in tan Russia. 
At $3.50. — Eisemcm % Weil, Atlanta, Ga. 

Woman wants comfort this hot weather 
and our line of oxfords are the coolest 
and most comfortable shoes for summer 
wear. We have twenty different styles 
in popular leathers, and can guarantee 
a perfect fit and the most comfort and 
shoe ease imaginable. The woman who 
never wore a pair of these shoes doesn't 
know what comfort is. Just step in and 
try a pair. — Elias Winter fy Co., Logans- 
'port. 

Some Oxfords for Narrow Feet. — The 
wide feet have over-balanced the nar- 
rower ones as we figured it, so that in 
several lines of oxfords all the wider 
ones are gone and these narrow widths 
remain. We don't keep shoes around 
here very long after sizes have become 
broken, and we are not going to this 
time. Narrow feet must turn this way 
to-day, for we give them such a bar- 
gain in oxfords as to be long remem- 
bered. — Sibley, Lindsay $ Curr Co., 
Rochester, N. Y. 

Think of It.— A pair of Walk-over 
Oxfords for $3.00 — an opportunity that 
doesn't knock at your door every month, 
nor every year. £ome and select from 
eight styles, in all the leathers — help re- 
duce our summer stock and, too, get the 
best shoe value you ever put your feet 
into for $3.00— Knott <£• Awtry Shoe Co., 
Atlanta, Ga. 

Rousing July bargains in hot weather 
oxfords and shoes. — Knoblauch's, Minn- 
eapolis, Minn. 

A messenger of peace and comfort 
during the Summer months is the new 
Oxford ties that we will send home to 
you. No tortured feet when they are 
encased in these cool and easy walking 
shoes or boots. — James Maynard, Vic- 
toria, B. C. 

If your feet ache or are tired, no shoe 
is so comfortable in Summer as the Ox- 
ford. Indeed, some ladies wear them 
the year around, but at this season of 
the year they are enjoyed most. They 
are light, cool, and ours have a chic and 
style that tones with the Summer 
dresses. — J as. A. Adams, Saginaw, Mich. 

Women's and misses' oxfords, pumps 
and ties of white canvas are the signal 
successes in this summer's footwear. 
There are reasons. Plenty of give to 
them; woven closely to allow the admit- 
tance of air, not tight as a result of 
tanning as in patent leather; all welted 
SHOES— WOME 



and turned soles, which means comfort; 
they look cool and are cool; the prices 
are low enough to enable every Mrs., 
Miss and infant to wear a pair of these 
delightful summer oxfords. — N. A. Haas 
$ Son, Allentown, Pa. 

"Be alike all over." Don't put a 
handsome white dress on, and an ugly 
black shoe. (AH black shoes look ugly 
with a white dress.) White canvas shoes. 
We think our line is the prettiest, best 
shaped, and finest fitting in Dorp, your 
opinion is what we are after. White 
heels, big eyelets, ribbon laces, Blucher 
cuts, Gibson cuts; you'll like them, or 
you're " one of a thousand." — Brignall, 
N. Y. 



There are special shoes made for 
young ladies and young men at college, 
and we make a specialty of them. The 
same can be said of the special footwear 
here for sports — for golfing, for riding, 
for shooting, and the special boots for 
surveying and for use by those young 
men sent out by forestry department. 
This is a store of novelties — the only 
store which shows them at all, hence you 
may look to us for anything you want 
out of the ordinary. For instance 
nurses' noiseless shoes with leather soles 
covered with elk-skin, shoes for gym- 
nastic exercises, shoes which tend to 
correct the temporary deformities of 
children's feet and limbs. — B. Rich's 
Sons, Washington, D. C. 

Now for real hot days. They're com- 
ing sure as shootin' and you can't get 
away from them. If you're not pre- 
pared for 'em you'll lose out. You girls 
might just as well wear a smile as 
to go around with a long face, sugges- 
tive of hot burning feet. -We've got a 
proposition for you folks and it ought 
to appeal to you very forcibly. We have 
a line of ventilated canvas shoes and ox- 
fords priced from $1.25 to $1.98— the 
coolest shoe on earth. We suggest to 
you women who suffer with your feet 
during the hot weather to come down to 
our store, put your feet into a pair of 
these shoes, and if you don't go out 
looking happier, we miss our guess. 
Shoers to all mankind. — W. A. Anderson 
$ Co., Galesburg, III. 

Under Canvas.— The camper in the 
mountains, the yachtsman on the bay, 
the summer girl on the beach, are all 
under canvas these days. Canvas is the 
fabric of the moment. Are you fair 
to your feet? We have the tidiest, nat- 
tiest, most wearable line of canvas shoes 
you have had an opportunity of looking 
at. — Miller's, Kenton, O. 
N'S LOW SHOES 



1028 



ADVERTISERS CYCLOPEDIA 



For house and veranda wear you 
should wear the new barefoot sandals, 
and we can safely say that our showing 
is the most complete one in the city. 
You will find here footwear for sports 
of all sorts — shoes made especially for 
riding, golfing, yachting, tennis, etc. 
For wear at the seashore we show can- 
vas and linen footwear in many styles. 
This sort of footwear is preferable to 
leather, as the salt air and ocean sands 
are disastrous to leather. — B. Rich's 
Sons, Washington. 

Are you going away this summer? To 
the mountains — the country — the sea- 
shore — it don't make much difference 
where you are going. You will certainly 
need some outing shoes. We have ladies' 
shoes in tan leather, in canvas and linen, 
and, in fact, every style of shoe and for 
outing purposes. Every lady going 
away this season will want a pair. High 
and low cut — not expensive — very swell 
indeed. — Livingston's, Lexington, Ky. 

Outing shoes. Now that it is vaca- 
tion time, many of our boys and girls 
will spend the summer at the beach or 
in the country, and it necessitates com- 
fortable yet stout shoes. The ladies also 
who delight in outdoor recreation will 
find outing shoes very desirable. — The 
Hamburger Store, Los Angeles, Cat. 

Everybody is wearing white canvas 
oxfords, and everybody is selling them. 
But you may look the world over and 
not duplicate this great value for to- 
morrow morning. And we've a thousand 
pairs, just about enough for to-morrow 
morning. — Adams Dry Goods Co., New 
York, N. Y. 

For the shore or mountain, you will 
find nothing so conducive to comfort as 
Patrician shoes. For golf, tennis, 
cycling, yachting or tramping, our line 
of summer oxfords is especially suit- 
able. They add to the pleasure of an 
outing. — Adams Dry Goods Co., New 
York. 

All the outing shoes Fashion smiles on; 
some so new she's just beginning to see 
them! — Steigerivalt, Philadelphia, Pa. 

It's easy enough to describe an or- 
dinary shoe, but no words can quite do 
justice to the charms of these smart 
$2.50 Oxford styles for ladies. As 
famous as we are for shoes, we've never 
had a better assortment or greater 
values — better styles, better leathers and 
better made shoes are not to be found 
for $2.50. You'll say so, too, when you 
see them. — Knott <$ Awtry Shoe Co., 
Atlanta, Ga. 

Tan oxfords for women. This season 
SHOES— WOME 



tan leathers have returned to universal 
popularity, and the Wanamaker stocks 
are abundantly provided with every 
handsome sort that has been brought 
out; and never before were styles quite 
so handsome and varied. — John Wana- 
maker, New York, N. Y. 

Dainty oxfords. Mannish styles in 
ladies' oxfords are no longer the cor- 
rect thing. Women's tastes have swung 
back to a love of daintiness. One's foot 
is to be clothed as carefully as one's 
hand, and the high arch, full instep foot 
looks its prettiest in oxfords. But ox- 
fords must fit, that's the charm. Yet 
two-thirds of the oxfords sold do not 
fit. We perfect the fit of all; and there- 
in lies the success of this shoe store at 
oxford selling. — Vorhes, Colorado 
Springs, Colo. 

Women's low cut shoes always give 
polish and grace to a summer costume. 
There's nothing that will add so much 
good tone to woman's appearance as to 
see a neat, trim, stylish oxford peeping 
from under her new short cut gown. 
Oxfords, ribbon ties, sandals, slippers, 
etc. We have a size and width for every 
foot that comes to us for a shoe. — 
Scheurman, Bay City, Mich. 

"I'll wear them on the outing trips 
and save my $5.00 shoes for at home," 
said a woman yesterday, who picked out 
a soft, pliable kid-skin low shoe, of a 
$2.50 quality, from among the big lot of 
women's Oxfords that we are selling at 
$1.40. She might have had the same 
thing in reliable patent leather, with a 
medium full round toe, slightly extended 
and stitched soles and military heels, a 
shoe that was made to sell at $3.00. — 
The A. E. Pitts Shoe House, Columbus. 

Finer in appearance and more digni- 
fied in style than last year's Oxfords. 
The more we look at the new styles as 
they are unpacked, the more pleased we 
are with them. These "innovations" are 
made exclusively for us, after our own 
plans, and they are in unmatchable 
value for the money. They are identi- 
cal with Oxfords that sell at almost 
double their price. Among the latest 
styles are these: White castor Gibson 
ties with broad ribbon bows, no tips, 
welted soles, very flexible. Patent 
leather Gibson ties, on a very smart last, 
Cuban heels, with wide ribbon bow. 
White canvas Gibson ties, light flexible 
welt sole, neat and narrow toe. White 
calf pumps, broad "necktie" bow, light 
soles, low flat heels. Brown castor Gib- 
son ties, three eyelets, wide ribbon bow, 
flexible welted sole, Cuban heels. — Fred 
Loeser $ Co., Brooklyn, N. Y. 
N'S LOW SHOES 



OF SELLING PHRASES 



1029 



Here's an extract from a letter just 
received from a fashionable resort: 

" Send a pair of Tan Oxfords, size 
4J B, at once. Everybody is wearing 
them here, and I feel quite out of it 
without a pair." 

This will be your experience unless 
you go prepared. Tans are just as 
smart and comfortable for stay-at- 
homes. — The W. G. Simmons Corpora- 
tion, Hartford, Conn. 

So far as it will benefit the service 
of the shoe and your comfort, our three- 
fifty Oxfords are sewn by hand. For 
the snap and the life and the character 
of the lasts we have a confession to 
make — they are replicas of standard 
five-dollar shoes. The new series of 
spring models include four styles of tan 
Russia calf, three of corona patent colt, 
one of vici kid, one of gun metal calf 
and two of wax calf, in lace and blucher 
models, with Cuban or conservative 
heels, extreme pointed, London or broad, 
straight toes and extension or close 
trimmed soles. We believe it to be the 
best three-fifty Oxford in all the world. — 
Saks 4* Company, Neio York, N. Y. 

Fashion has set the seal of approval 
on the Linen Oxford and this season 
at shore, in the mountains and country 
the cool, dainty shoe of linen will be the 
footwear of smart people. Never was 
a shoe designed for hot weather wear 
that so filled all demands for comfort 
and attractiveness. — The W. G. Simmons 
Corporation, Hartford, Conn. 

"Women's Oxfords. — Has the backward 
weather kept you from buying your low 
shoes? If so, you have benefited by the 
delay. These Oxfords are made of ex- 
cellent materials, coupled with good 
workmanship, and will give the desired 
service. — Abraham § Straus, Brooklyn. 

Beauty, daintiness, . adaptability and 
ease of fit were never better exemplified 
than in the ideal results attained in our 
new spring Oxfords. A varied, elab- 
orate and extensive gathering of styles 
that could only be possible in the colos- 
sal shoe parlors of Frazin $ Oppenheim, 
New York, N. Y. 

The unexampled skill of the "Frazin 
shoe" craftsmen shows to admirable and 
fullest adavantage in the present show- 
ing of "Frazin's" Oxfords. 160 dis- 
tinct and original style conceptions in 
women's Oxfords alone. Combinations 
of vici kid and patent leathers — plain 
leathers and some remarkably pretty 
combinations in rare color tints. All 
foot-conforming lasts in every width 
and Reel, including the Castilian Spanish 

SHOES-WOMEN 1 



high arch shoe.— Frazm § Oppenheim, 
New York, N. Y. 

In our more than thirty years of shoe- 
selling we've never done so large a busi- 
ness in a spring season as we're doing 
this year. And this will be the banner 
week. Everything has been planned to 
help the week's selling — orders have been 
rushed so that stocks are now magnifi- 
cently complete— a fine exposition of 
latest styles fills one of the big show- 
windows — and many splendid, popular, 
new lines of women's low cuts are of- 
fered at prices so attractive that crowds 
will respond to the announcement of the 
offerings.— Keeley Co., Atlanta, Ga. 

Women's $3 spring oxfords, $1.85. 
Skeptical? Come and examine the 
Oxfords for yourself. See how fine 
and close grained the leather is — that 
means wear. Note how perfectly the 
Oxfords have been fashioned, how neat 
and trim in style, how perfect in every 
detail of finishing. Hard to match 
them, even for $3. — Abraham §; Straus, 
Brooklyn, N. Y, 

Stylish Shoes for Summer Days. — 
We're splendidly ready to furnish the 
Summer girl's footwear. Our superb 
stock of low cut shoes embraces all the 
styles that are correct and the qualities 
that are desirable. — Keeley Company, 
Atlanta, Ga. 

how shoes are the vogue. And never 
was there presented a greater or more 
charming variety than our assortment of 
"Just Wright" oxfords now affords. 
Practically every style, shape and 
leather that your exacting taste could 
demand is here, and at a moderate price 
— $4 the pair. We want you to see these 
fashionable shoes. You incur not the 
slightest obligation in so doing. Gun- 
metal, tan vici and patent — all styles. — ■ 
Bullock Shoe Co., Montgomery, Ala. 

Shoes don't make the woman any more 
than clothes make the man. But well fit- 
ting, stylish shoes give any woman an ap- 
pearance of well bred, up-to-date pros- 
perity which helps a great deal in. life's 
journey. Our shoes and oxfords have a 
distinctive look of refinement and taste 
that make them worth more than other 
shoes, although we don't charge it.— 
McCallum Bros. # Runyon, Bingham ton. 

Slippers on the list? They are on every 
list. And there is no better place to 
choose them than at Loeser's. Here will 
be found a style to suit every taste, and 
low prices make them the best slipper 
values obtainable.— Frederic k Loeser £ 
Co., Brooklyn, N. Y. 
S LOW SHOES 



1030 



ADVERTISERS CYCLOPEDIA 



SHOES— CHILDREN'S SHOES 



Got some romping, healthy real chil- 
dren at your house? With big appe- 
tites and wonderful power of "kicking 
out" shoes? They're the youngsters we 
want. They can prove to you that our 
children's shoes are made of "stuff that 
wears." You'll notice the difference be- 
tween our prices and the other man's. — 
Small, Troy, N. Y. 

Why tie the children's feet up in hot, 
stuffy shoes and keep them cross and 
irritable when you can put their feet 
into our Children's Oxford Ties and ren- 
der them happy and comfortable? By 
so doing you also increase their health 
and strength. Our children's shoes are 
the best in the world, and our prices 
are the least. — Cammeyer, New York. 

Sale boys,' girls,' and children's shoes. 
To-morrow is truly bargain day in our 
shoe department. Purchases for the 
youngsters should be made with regard 
to the months of school wear to come, 
and then vacation, for the saving 
chances on good dependable shoes is 
most remarkable to-morrow. — Kauf- 
man's, Pittsburg, Pa. 

Little folks' parlor. An attractive, 
home-like place where mothers meet and 
receive special attention in proper fitting 
of children's shoes. — Brandt, St. Thomas. 

Footwear that pleases the children, at 
prices that please the parents. — Knott 
$ Awtry Shoe Co., Atlanta, Ga. 

School Shoes. — As school opens soon, 
you'll need new shoes all round. We 
know we can save you money in boys' 
and girls' shoes, for we make a specialty 
of them. Get every pair made to order 
for us, so as to be sure of their good- 
ness. If ever they need good shoes, it's 
in the fall — winter coming on — weather 
liable to change any moment. Keep 
their feet dry and warm — it's cheaper 
than paying doctor's bills. Our shoes 
all have good soles, nothing but the best 
of leather used in their making. The 
uppers are cut from good stout leather 
and the lasts are made so as to give a 
growing foot comfort. — J as. A. Adams, 
Saginaw, Mich. 

We show a line of children's shoes 
built to fit the child's foot and let it 
grow as Nature intended. The toes are 
roomy, but so artistically are they fash- 
ioned that this adds to instead of detracts 
from their beauty; a shoe that fits out- 



wears one that does not. Such shoes 
cost but little more than the other kind 
at first and much less in the end. — The 
Crescent, Spokane, Wash. 

Thought, skill and experience com- 
bined with superior materials and work- 
manship have made these shoes the lead- 
ers among all children's footwear. We 
take the same extreme care in their con- 
struction as we do with our famous lines 
for older people. They are not thrown 
together like most shoes for children are. 
And for these magnificent True-Form 
Shoes we charge less than other dealers 
do for the ordinary kinds. — Cammeyer, 
New York, N. Y. 

Friday and Saturday will be the last 
days that you will have an opportunity 
to secure a pair of these elegant shoes 
for your boys. They were made by one 
of the best makers of boys' shoes and 
bought by us at a clean up price and 
you are securing the benefit therefrom. 
— Kemp $• Herbert, Spokane, Wash. 

School Shoes. — If you buy school 
shoes now you will have the advan- 
tage of this sale of a quantity of new 
fall shoes that came to us at a saving. 
We want your trade for children's shoes. 
We sell shoes of solid leather and cor- 
rect shape only — which means less shoes 
to buy and less future foot trouble for 
the children. — Dayton's Daylight Store, 
Minneapolis, Minn. 

The Right Sort of Shoes for Children. 
— Comfort is the first thought — the com- 
fort that comes with perfect shaping of 
the shoe to fit growing feet without mar- 
ring them. Then, good style and dura- 
bility and last — but by no means least — - 
the little prices that make this Loeser 
Shoe Store boom ahead in business every 
day. — Frederick Loeser $ Co., Brooklyn. 

" These be cold days in the land," and 
the boys and girls should be well shod. 
Above all — those children that go out in 
the cold on the way to school each day. 
A child will play at recess — so see to it 
that the shoes are warm and without 
holes. And we specialize on children's 
shoes. They are our strong point. We 
lead in shoes for juveniles. Remember: 
One of the hardest things in the shoe 
business is to make children's shoes that 
will wear. We guarantee the shoes we 
sell — we know they will wear. — Bullock 
Shoe Co., Montgomery, Ala. 



SHOES— CHILDREN'S SHOES 



OF SELLING PHRASES 



1031 



Children's Shoes for Vacation Time. — 
Shoes have got to be mighty good to 
stand the test of children at vacation 
time. Poor leathers and bad workman- 
ship will soon show up. Here you'll find 
Oxfords and Slippers that will stand the 
test of the healthiest boy or girl — 
strongly and well made of the best 
leathers. — Knott <$• Awtry Shoe Co., At- 
lanta, Ga. 

For Infants, Misses and Boys. — White 
Canvas Oxfords, Shoes and Slippers. 
Made with the same care, the high grade 
workmanship and finish that are not 
usual in Canvas Shoes — the care that 
goes into our finest shoes — 98c to $2.65, 
according to style and sizes. Also White 
Rubbers to wear over them — storm 
shapes — for infants and misses. — Abra- 
ham <$• Straus, Brooklyn, N. Y. 

Surely Good Shoes for Girls and 
Boys. — More than low prices, style and 
good quality make your reasons for 
coming here for children's shoes. The 
shapes are right and we fit them prop- 
erly. Young feet get the attention that 
will benefit them in years to come. — L. 
S. Plant $ Co., Newark, N. J. 

Children's Slippers. — Fathers and 
mothers are wearing low shoes because 
they are so cool and comfortable in 
warm weather. Why not the children? 
We're selling two strap turned sole, 
spring heel slippers, in both red and 
black kid. — Nelson's, Spokane, Wash. 

White Shoes and Other Shoes for Lit- 
tle People. — Whether it is that anniver- 
sary is near or because Miss Fashion 
has been looking after children's shoes 
lately, there is a great demand for all 
sorts of white shoes, oxfords, etc. Nat- 
urally, we are right on time for the call 
with a fine assortment — Gibson ties, 
oxfords, Roman sandals and just shoes 
in white at small prices; for misses and 
children, in high grades, welted and turn 
soles — 98c. to $2.65. — Abraham $ Straus, 
Brooklyn, N. Y. 

Here's a great opportunity for you to 
save on footwear for the children. 
Broken lots and odd sizes that we had 
rather sacrifice in price now than carry 
over for another season. They are in- 
deed excellent values. — Knott <f- Awtry 
Shoe Co., Atlanta, Ga. 

You should select your footwear from 
the handsome line we are showing. We 
feel confident that our shoes for children 
will satisfy the most particular buyer. 
Busy little feet need good shoes. All 
of our shoes are of the most recent make 
and styles and have many attractions. 
Mothers say they never saw such long- 



wearing shoes, and the prices are less 
than such good shoes are worth. — Pain's, 
Windsor, Ont. 

Our stock of footwear for children is 
more extensive this season than ever be- 
fore, and it is in keeping with the needs 
of the little ones. Thoroughly hygienic, 
not crowding the growing feet, but al- 
lowing them to develop as nature in- 
tended. Just such shoes as busy little 
feet should have — shoes to romp and 
run in, and they are made just as care- 
fully as women's shoes. — Woodward $ 
Lothrop, Washington, D. C. 

The children's shoe question is easily 
solved here. We have undoubtedly the 
best variety of children's shoes, oxfords, 
slippers and hosiery to be found any- 
where, as shoeing the youngsters is one 
of our specialties, and our competent, 
painstaking salespeople are at your ser- 
vice, and do fit their tender feet prop- 
erly. — Family Shoe Store, Washington. 

"There is nothing new under the sun," 
not even the wearing of Sandals — that 
is so popular with the little tots this 
summer. The ancients demonstrated the 
great comfort of Sandals for warm 
weather centuries ago. They give the 
little one all the comfort of going bare- 
foot without hurting the feet. — T. Eaton 
Co., Toronto, Can. 

We are putting a special price on 
these for the week, and expect to sell 
hundreds of pairs, so we advise mothers 
to bring the children early. — P. T. Hal- 
lahan, Philadelphia, Pa. 

Loeser children's shoes, once worn, al- 
ways worn. There's surely a reason for 
our mighty big children's shoe business. 
It's not difficult to find that reason, 
either. Our shoes sell on their own 
merits. They are made by workmen 
who make only children's footwear; the 
materials, from the leather to the sewing 
thread and buttons, are of the best qual- 
ity, lasts are the newest and most ap- 
proved for comfort giving; serviceabil- 
ity is another prominent feature and, 
lastly, they are the lowest priced shoes 
made 'for children. — Frederick Loeser $ 
Co., Brooklyn, N. Y. 

Baby Shoes.— Is there a baby in your 
home? Is it the sweetest, dearest, little 
creature in the world? And do you 
want the daintiest, prettiest little shoes 
that it is possible to buy? Of course 
you do. So we say come here for them. 
The handsomest, cutest little baby shoes 
to be had anywhere are here. Every 
shape and style. So we say come in 
and we will suit you with baby shoes.— 
/. W. Bodgers Shoe Co., Bloomington. 



SHOES— CHILDREN'S SHOES 



1032 



ADVERTISERS CYCLOPEDIA 



Boys and girls love to slash around 
in the slush of a January thaw, and if 
their clothing is of proper sort and their 
shoes keep the feet dry the slush can't 
do much harm. Washington would never 
have crossed the Delaware and made the 
Hessians fly if he and his soldiers had 
been afraid of an American winter. 

Unusual Shoes for Children. It will 
pay to be interested. We have a special 
shoe for children and infants so much 
out of the ordinary that we are confident 
an acquaintance is the only thing neces- 
sary to make it universally used. It 
is the shoe recommended by the leading 
children's physicians. It is made on a 
broad toed straight last, carrying a 
broad sole without much extension and 
a specially wide insole — any child fitted 
with these shoes will positively have 
nothing to correct in its feet in after 
years. — Frederick Loeser $■ Co., Brook- 
lyn, N. Y. 

Boys' and Girls' Shoes. Good reliable 
shoes for school or dress. If every 
mother in Spokane knew how good and 
low priced are the shoes for children 
which we have, we should still have to 
say something about them every little 
while out of pure enthusiasm, and to let 
the newcomers to Spokane know that 
the best is always the cheapest; and we 
have the best for your money. Shoe de- 
partment on main floor, rear of left 
hand aisle. — The Colonial, Spokane. 

Mothers, here is a "Shoe Item" worth 
your time to investigate. — Read. — Wil- 
liam H. Elliott Co., Detroit, Mich. 

Our twins — low prices and reliable 
quality — have brought us the largest 
children's trade in the city. — /. P. 
Schellwbacher, Peoria, III. 

Our stock of children's summer foot- 
wear for this season represents all the 
high grade novelties — of course — Fisch- 
er's low prices attached. You naturally 
expect that. Bring the little folks here 
and let us show you how we can fit them 
with good shoes at little cost. — Fischer's, 
Trenton, N. J. 

■ Children's Smart Shoes. — Put your 
boy and girl in oxfords this summer— 
they will appreciate the comfort of low 
shoes, and fashion prescribes their wear. 
You may choose readily from this fine 
stock of children's footwear, with as- 
suredness of the longest wearing leathers 
as well as the smartest styles. Prices 
are exceedingly small, also. — Abraham 
$ Straus, Brooklyn, N. Y. 

Children's Summer Shoes. — Wise 
mothers are buying strong, rather heavy 
and moderately priced shoes and Ox- 
fords for late spring and warm 



summer — shoes that will stand the hard 
knocks of vacation time. Just such 
shoes as these we tell of to-day. Prices 
are small, too. — Abraham $• Straus, 
Brooklyn, N. Y. 

The best shoes for children. We study 
children's wants as closely as those of 
grown folks. Wearing quality and 
comfort are the essential features of 
our shoes for children, for a child's shoe 
should feel easy and fit well in addition 
to being durable. Buy your children's 
shoes here and they will satisfy in all 
details. 

Is it the sweetest, dearest, little treas- 
ure in the world? Of course it is! And 
do you want the daintiest, prettiest lit- 
tle shoes for this baby that it is pos- 
sible to buy? Of course you do! We 
say, come here for them. We have re- 
ceived a new line which comprises every 
shape and style. We are as proud of 
our baby shoes as you are of your baby. 
So we say, come in and we will fit you 
with baby shoes exactly. — Drew $- Mc- 
Donald, Great Falls, Mont. 

This shoe is constructed to comfort- 
ably fit the baby's foot. More care 
should be given to the little one's feet. 
They must not be cramped or distorted. 
The Hawkins' Anatomical Shoe allows 
the little foot to grow naturally. Insist 
on having this shoe. — The Hawkins Shoe 
Co., New Haven, Conn. 

Small shoes for small people at small 
prices. — Fry Shoe Co., Omaha, Neb. 

Baby's feet should be allowed to grow 
naturally, not cramped into any shoe 
the dealer chooses to give you. Haw- 
kins' Infants' Anatomical Shoe firmly 
supports the delicate anatomy of the 
foot, but does not cramp or pinch it. 
They cost no more than others. — The 
Hawkins Shoe Co., New Haven, Conn. 

Distinctive shoes, but above all com- 
fortable — the shape and fit of a shoe 
are the first consideration for growing 
feet. The perfection of lasts has been 
our foremost purpose. The leathers are 
our own selections — sound hides prop- 
erly tanned, and yet we have held prices 
down. — A. E. Pitts, Columbus, Ohio. 

A Boy's Feet. — The boy's feet are a 
very prominent part of his anatomy. 
They are always in evidence. For this 
very reason he should wear good shoes. 
Some parents and some shoe dealers 
appear to think that most any kind 
of a shoe is good enough for the boy. 
Not so here. We can shoe the boy well 
and substantial without placing him in 
plow shoes. — Morse $• Herrick, Bing- 
hamton, N. Y. 



SHOES— CHILDREN'S SHOES 



OF SELLING PHRASES 



1033 



The way we fit boys and girls appeals 
to sensible parents. Your child can 
come here and be as properly fitted 
without you as with you. We have a 
scientific principle upon which we pro- 
ceed, which gives the boy or girl an 
ideal, comfortable fit in any shoe you 
want to buy. Our grades upon which 
we pride ourselves run from $1.50 to 
$2.50. We have a few sizes for even 
less than this, but we pin our faith to 
those at the prices named above. They're 
made the Fischer way, according to 
ideas which experience and observa- 
tion have shown to be best. And 
that, in part, tells why Fischer shoes 
for boys and girls are above the or- 
dinary. Let us prove it to you. — Fisch- 
er's, Trenton, N. J. 

Boys' full stock calf lace shoes, with 
double back stays; wear proof linings; 
all seams silk sewed; full, broad toe 
and heavy rock oak soles; one of the 
best boys' shoe items we ever offered. — 
The Palace, Spokane, Wash. 

Have you ever given our boys' shoes 
a trial? If you have, the question is 
settled. If you have not, bring the boy 
here and we'll settle it for you. Boys' 
shoes from $1.50 to $3.00 made from 
calf, kid and varnished leathers. Dura- 
ble soles, stout seams, comfortable and 
good looking — not clumsy, yet made to 
stand hard usage. — S. Bassett $ Sons, 
Lexington, Ky. 

Does your boy wear shoes? — If he does 
and is as lively as the average boy, 
it costs you many a dollar to keep his 
little toes covered up. Did you ever 
think that changing shoemakers might 
cut down the expense? Many a mother 
has found by experience that our boys' 
shoes will wear longer than some others 
— and so that, for the price — $1.50 — we 
give the best shoe in Omaha — a real 
leather shoe. There is a great difference 
in shoes — these are all leather. We fit 
them with care and always try to please. 
— Drexel Shoe Co., Omaha, Neb. 

Young men and boys who want the 
right sort of shoes must come to us for 
them. Our shoes give them a manly 
appearance and a dash unknown in 
other makes. We guarantee to satisfy 
any preferences a young man may have 
respecting his footwear. — Cammeyer, 
New York. 

There's a way to get ahead of the 
boys that start in about this time of 
the year and tear away shoe leather 
like paper. Don't buy the cheaper kind 
that rip apart and wear away soon, 
saying, "O, well, he's so hard on shoes 
anyway." Get him the best kind made — 

SHOES— CHILD 



tough, heavy-sewed shoes that hang to- 
gether until there's not much left. 
That's sound advice, and you'll profit 
if you take it. We have them in the 
most dressy of shoes, too, where style 
and strength meet admirably. Let us 
do the shoeing of your boys hereafter, 
let's see whether we can't reduce your 
shoe bills.— Dires, Pomeroy $ Stewart, 
Reading, Pa. 

New shoes for boys, made to please 
the boy as well as his parents. Not a 
suggestion of "girls' shoes" about them. 
— Wm. Eastwood $ Son., Rochester. 

Big boys are the most critical buyers. 
They will have nothing to do with 
"boys' " shoes, nor with "oldish" styles — 
not much! We get them coming here, 
by having just what they want — radical, 
top-notch styles. — By ok Bros. $; Co>, 
Atlanta, Ga. 

My boy knocks spots out of shoe 
leather — How about yours? If he's a 
real boy I want him to wear Small's 
shoes and show you that you get the 
worth of your money every time — ■ 
Small's boys' shoes are made for wear, 
style "like dad's" and prices just right. 
— Small, The Big Shoeman, Troy, N. Y. 

Almost everlasting shoes for boys are 
the kind we sell at $1.50, good to look 
at and better to wear. It's always hard 
to furnish shoes for any length of time, 
but we guarantee these shoes perfect in 
every way and far superior to any other 
shoe sold at anything like the price. 
A companion shoe for girls at same 
price of $1.50.-2). E. Williams $ Co., 
Youngstown, O. 

A good shoe for a "real boy" has to 
be about the best balance of good leather 
and good shoemaking that can be aver- 
aged in any line of shoes at a given 
price. Our experience has developed 
that the three prices at which the best 
results can be obtained in the different 
grade of boys' shoes is at $1.50, $9 
and $3 (referring to shoes for every 
day hard service). — Wm. Eastwood $ 
Son Co., Rochester, N. Y. 

Next time "Johnny Comes Marching 
Home" with shoes all worn out, don't 
scold him, it isn't his fault. If you'd 
buy him the "Dayton" shoes you 
wouldn't be bothered every two months. 
They're next to cast iron to stand abuse 
and hard knocks.— Miller's, Kenton, O. 

A sturdy shoe for sturdy boys. Some- 
thing that will wear. That's the kind 
your rough and tumble boy requires. 
He's a strong, playful chap. He should 
have a good, serviceable shoe.— Watt's 
Shoe Store, Woodstock, Ont. 
REN'S SHOES 



1034 



ADVERTISERS CYCLOPEDIA 



Boys are born without shoes, but 
with a genius for wearing them out. 
Many parents will agree with this the- 
ory, but many others have found out 
that our shoes will stand a boy's hard 
usage and then come up smiling. — 
B. B. Pyle $ Co., Denison, Tex. 

You can buy that boy a handsome 
$1.00 nickel "Yankee" watch at Mil- 
lard's for just 49 cents, providing you 
buy at the same time a pair of those 
tremendously long wearing $3.00 "Der- 
by" shoes that "boydom" recognizes as 
the only proper thing in Troy — Mil- 
lard's, Troy, N. Y. 

Bless the boys — but we do like to shoe 
them. It's a real pleasure to see how 
they take to our "Everlasting" shoes. 
Boydom recognizes the fact that "Ever- 
lastings" are boys' shoes — not girls'. — 
Millard, Troy, N. Y. 

A hard thing to find is a shoe that 
will withstand the wear and tear of a 
harum scarum boy. We have what we 
believe to be the most durable shoe for 
boys on the market, at a price to suit. 
We have heavy and light weight boys' 
shoes, made of the most durable leather, 
and with solid leather soles. — The Cres- 
cent, Spokane, Wash. 

School shoes will soon be wanted. 
We are getting in big shipments of 
them every day, and will be able to 
show you the best selection in town. 
You know that our shoes and prices 
are right. Come and see us. — Philadel- 
phia Shoe Store, Fresno, Cal. 

Keep the children's feet cool and com- 
fortable — it goes a long way toward 
making them happy and contented in 
hot weather. — Wanamaker, New York. 

Winter shoes for the children. Good 
heavy shoes are the kind boys and girls 
need now. Winter, the season of rough, 
cold weather, is surely here. Come and 
select from an assortment of shoes for 
the children that are stylish, well made 
and will keep their feet warm and dry. 
— Knott $• Awtry, Atlanta, Ga. 

Cold weather will soon be here. Your 
boys and girls will need good, warm 
shoes. That's what we furnish — the 
best — where there is a good beginning 
the battle is half won. We put your 
children on a good footing at the start. 
Send the boys and girls to our store. — 
Carl Biedesel, Crookston, Minn. 

Shoes for boys and girls. — Shoes that 
have withstood the brunt of vacation 
wear and tear will hardly be present- 
able for school, where youngsters are 
ambitious to appear at their best. In 
the shoe store are shoes for boys and 



girls — sturdy, strongly built shoes with 
plenty of style and comfort in them. 
Prices are as attractive as the shoes. — 
Sibley, Lindsay $• Curr Co., Rochester. 

Some one has said that "there is noth- 
ing new under the sun." We think we 
may dispute this statement, and with 
good reason — for these shoes certainly 
show new grace of outline, have a new 
record for long wear and have made 
hundreds of new friends for themselves 
among the little folk. — Abraham $ 
Straus, Brooklyn, N. Y. 

You get full value for every penny 
you spend for children's shoes at this 
store. If there were better shoes made 
than ours we'd have them. There isn't. 
That's why we urge you to give ours a 
test. A test will prove our assertions 
true. — Stemmler Bros., Memphis, Tenn. 

Shoe the children at Staub's. One 
thing certain — any shoes you buy for 
your children at Staub's will give ab- 
solute satisfaction. Whether you want 
strong, sturdy school shoes that will 
withstand the romping and jumping of 
child life or the finest quality stylish 
dress shoes — Staub's is the safest and 
most economical place to buy them. Fit 
the children to-day with Staub shoes — ■ 
that will protect their feet this damp 
weather. We invite you to call and get 
one of our beautiful art calendars for 
1907.— C. M. Staub Shoe Co., Los An- 
t, Cal. 



Vacation Shoes for Growing Feet — 
Especially for the children. Sliding on 
the asphalt — perhaps your children don't 
slide on the asphalt. You are to be 
congratulated, but watch out! There 
comes a grocer's wagon with four boys' 
hands on the tailboard, sliding along 
with shouts of joy — and the girls slide, 
too. Now what sort of shoes will stand 
that? — A. D. Matthews $ Sons, Brook- 
lyn, N. Y. 

Before you read items let us em- 
phasize this fact — no inferior shoes are 
to be found here at any price — all are 
of solid leather — while to insure more 
value than usual for the prices certain 
extra points were insisted upon in mak- 
ing, so that: — Leather runs up under 
toe caps — counters are of solid leather, 
while smooth inner linings prevent any 
burning or discomfort. Every pair of- 
fered in this sale is new, fresh, right 
from the maker — no odds and ends, no 
manufacturer's mistakes — no squeezing 
or injuring the growing foot, but style, 
service and comfort for children, and 
economy and satisfaction to parents. — 
Hearn, New York, N. Y. 



SHOES— CHILDREN'S SHOES 



OF SELLING PHRASES 



1035 



SILKS 



Belinda's been a-shopping ; She's asked the price of bronzes, 

She's looked at silks galore, And point lace collarettes; 

And hats and hose and velvet She's looked at Persian prayer rugs 

Enough to stock a store. And tortoise shell lorgnettes. 

Belinda's been a-shopping ; 

She says she's almost dead. 
She bought, and had delivered, 
Two spools of cotton thread. 

— Washington Post. 



Great values in silks. Never more de- 
sirable than now. We know positively 
that we are selling more silks, at lower 
prices, than any other store in New 
York. All you need do is to make com- 
parison of qualities and prices — and 
you'll become convinced of the absolute 
truth of this statement. The items be- 
low exceed in value-giving any we have 
ever made. This means more for your 
money than any other store can possibly 
provide. — Adams Dry Goods Co., New 
York, N. Y. 

Extra special — thirty-nine pieces, the 
fad of the season (and the most sensible 
one known for many a day) — Rajah 
silk — full 27 inches wide, makes a swell 
auto coat, a particularly stylish suit, 
does not catch or hold the dust, and 
" wears like iron ; " in browns, blues, 
greens, mode, champagne, natural, re- 
seda, tan, cream, white and black; in 
plain and illuminated effects, and is sell- 
ing to-day all over the country from $1 
to $1.25 a yard. This lot goes Tuesday 
(see window) at 65c. — E vans- Johns on- 
Sloane Co., Minneapolis, Minn. 

We probably sell double the quantity 
of silks of any other Boston house. The 
reason for this is obvious. It also ex- 
plains why we are obliged to have an al- 
most weekly house cleaning of remnants 
and short lengths. The best and fastest 
selling goods reach the remnant stage 
first and the opportunity to secure short 
pieces at half-price and less is there- 
fore the more important. Friday we 
shall offer remnants of goods that sold 
at from 59c. to $1.50 a yard off the 
piece, for 15c. a yard and upwards, and 
we never before placed on sale so tempt- 
ing an array of bargains. — B. H. White 
$ Co., Boston, Mass. 

Radium is the most durable of all 
silk of modern looming. It has that 
expensive softness and luster and cry — 
it has a strength of fibre that no other 



silk at any price possesses. Radium 
won't split, tear, or stretch. There's a 
guarantee that says it won't. Any time 
Radium silk acts contrary to this guar- 
antee the price you paid will be ex- 
changed for the goods you bought. It 
is this combination of invincible silk 
virtues without a " silk weakness " that 
makes Radium essentially your silk for 
all dress occasions. More remarkable 
than all the foregoing facts is the little- 
ness of price — Radium silk costs just 
half as much as it ought to. — Louis Ein- 
stein fy Co., Fresno, Cal. 

Eighty-five cent silks at 58c. That's a 
combination to make them fly out as 
fast as scissors can cut them. All the 
patterns are good, but two especially 
are worth mentioning — a small check in 
a rich, lustrous blue-and-green change- 
able effect with a delicate vine-like tra- 
cery woven over it, a lovely broche ef- 
fect really, but so delicate and dainty 
that it seems like an embroidery. The 
other is white with hair-line black checks 
with the same delicate little vine woven 
through it. They will make stunning 
frocks. But so will the others. And 
such prices — 58c. and 68c. a yard. — 
torn House. — Gimbel Bros., Philadelphia. 

A Sale of the Newest and Best Silks. 
— We have never been in so good a posi- 
tion to offer you unlimited money sav- 
ings on silks of latest style and best 
quality. 

Black taffeta silk, brilliant jet black, 
fine rustling finish. 

Foulard silks, full 24 inches wide, in 
all the pretty dots, small and medium 
figured designs. 

Satin foulard silks in the newest de- 
signs and all the latest shades of blue, 
brown, grey, etc. 

Fancy taffetas for shirt waist suits, the 
latest figured and jacquard effects. 

Colored peau de soie in reseda, pink 
and blue.— C. R. Hawley $ Co., Bay 
City, Mich. 
LKS 



1036 



ADVERTISERS CYCLOPEDIA 



Imported means more than the en- 
dorsement of beauty. It means that the 
pongees are woven on a handloom; it 
means that they are all-silk and it gives 
you license to wash them as readily as 
you would a handkerchief. Fresh case- 
fuls have just reached us from the Cus- 
tom House. — Gimbel Bros., Philadelphia. 

To-morrow we open a sale that will 
give the most astonishing values that 
you have known this year in silks and in 
cotton and silk mixtures. This purchase 
consists of nearly 40,000 yards, and the 
goods are all of this year's production, 
up to the minute in style and beauty. 
Unsurpassed value for the smallest 
known prices. Not a yard in the entire 
collection that is not going to be retailed 
Monday for one-half or nearly half the 
price that the goods were made to sell 
for. The reason for the half price is 
because of a slight imperfection in the 
weave of the goods. Very slight, so you 
would probably never notice it, if your 
attention was not drawn to the matter. 
The sale begins at 8:30, when the store 
opens. Extra salespeople and extra 
space will be devoted to the selling. If 
the shoppers of Brooklyn are as wise as 
they usually are, there will be little of 
the goods left when the day is done. — 
Chapman <$ Co., Brooklyn, N. Y. 

Some Silk News. You have come to 
know that while we speak enthusiasti- 
cally on silk matters it is always con- 
servatively. And how could we refer to 
silks than with enthusiasm ! Year after 
year this silk store has been growing more 
and more into your favor and continu- 
ally spreading out and demanding on 
its merits more notice from you. Often 
we have promised much in our announce- 
ment but have we ever failed? — Sibley, 
Lindsay fy Curr Co., Rochester, N. Y. 

Silks Without Argument — Under 
Price. Spread out that every eye may 
see their peerless beauty, that every hand 
may feel the thrill of their unmistakable 
worth. We believe these prices are lower 
than anywhere. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

New Silks for a New Purpose. Shirt 
waists and skirts to match, made from 
sheer, dainty colored silks, have capti- 
vated Dame Fashion, and if you want 
to be particularly smart in your attire 
this spring and summer you must have 
at least two of these shirt waist suits. 
We have them in so many different col- 
ors we cannot count them. You ought 
to make your selection now before the 
decidedly exclusive patterns are sold. — 
Mandel Bros., Chicago, III. 

The low prices on these fashionable, 



very much fancied silks and satins are 
really brought about by a desire to close 
out all our printed Foulards, Pongees 
and Liberty Satins. The assortment of 
designs is excellent, including the pop- 
ular polka spots. The colors are all the 
most favored.— Abraham # Straus, 
Brooklyn, N. Y. 

We realized full well that the aver- 
age woman's summer silk needs have 
been well nigh met by this time. To 
attempt the distribution of 50,000 yards 
now is to create a demand purely upon 
the basis of most attractive prices. The 
manufacturers led us to want this 
great quantity by quoting a price we 
did not feel like resisting. For like 
reasons we have little fear that New 
York's silk-loving women will permit 
this opportunity to go unchallenged. — 
Macy's, New York, N. Y. 

Red Letter prices on our silk offer- 
ings mean manufacturers' prices — due 
to our taking the entire surplus stock 
from one of the best mills in this coun- 
try. Twice a year they close out the 
whole of their overproduction, and we 
have for several seasons had first call. 
Here are a few of the special values, all 
perfect, reliable silks and priced phe- 
nomenally low for the red letter sale. — 
Ehrich Bros., New York, N. Y. 

And this in spite of the fact that 
this silk is the most popular of the 
day for the very lightest summer frocks, 
waists and children's dresses. Rather 
than give you a bargain at the end of 
the season, we'll let you have your pick 
of these now. The quality is excep- 
tionally sheer, yet wear-resisting to a 
great degree. — Blooming dale's, New 
York, N. Y. 

The truly regal excellence of this 
magnificent silk has been laid before the 
public some time ago, and while our 
sales are continually and rapidly in- 
creasing, we deem it advisable to renew 
our claim that Queen Quality silk is 
really better than anything else in the 
market, barring none. We guarantee to 
make good any claim reported within 
a reasonable time from date of pur- 
chase, the manufacturer standing be- 
hind us when we say "Warranted to 
wear." — The Palace, Spokane, Wash. 

A great silk sale. Come Monday and 
come with great expectations to the 
greatest and best silk sale we've ever 
known. . . . We're willing to let 
the success of this sale be determined 
by your verdict after making the state- 
ment that we have prepared an event 
that will be bigger and better than ever 
before. — Harris-Emery Co., Des Moines. 



SILKS 



OF SELLING PHRASES 



1037 



A new silk creation. There's a dream 
of an exquisite gown or waist in just a 
glimpse of these crepe milinas at silk 
counters. Grace in every fold of their 
crinkled surface, and their shades pre- 
sent the perfection of colors. — Sibley, 
Lindsay $ Curr Co., Rochester, N. Y. 

"They speak more and more about 
printed goods for the next dressgoods 
season — printed silks an organdie and 
tulle season, with prints in fine de- 
tached flowers. There is a fureur about 
tulle veilings, violettes fantasie, in all 
colors; they show assortments up to 
25 varied shades." — A late Pains letter. 
We knew it long ago. So did the mak- 
ers and designers — and every kind of 
little sprig and blossom has been coaxed 
into bloom for an early spring in the 
factory hothouses. The new embroid- 
ered Swisses are showing like crocuses — 
in colors we never had before. Irish 
dimities have come in brand new pat- 
terns. New linens from abroad are 
here — yes, it's going to be a great linen 
season again. Cottons wouldn't care if 
to-morrow were the first of April.— 
Wanamaker, Philadelphia, Pa. 

55,000 yards of black silks under 
price. Imported and American: Brook- 
lyn's greatest silk occasion. You can 
make some splendid investments here 
to-morrow. You can make one dollar 
do pretty nearly the work of two. You 
can get splendid, staple, guaranteed 
black silks in immense variety for prices 
almost without precedent in littleness. — 
Abraham $• Straus, Brooklyn, N. Y. 

The Silk Sale is an enormous success. 
This information is important to you 
simply because it tells the public meas- 
urement of the desirability of the silks 
and the exceptional values offered. 
Coming as it does right on the heels of 
continuous advances on the price of 
silks, this sale is one of the most de- 
cisive economy movements in dress 
fabrics likely to occur this Spring. The 
excellence of the silks, and the very 
broad variety double the attractiveness 
of these very remarkable values. — The 
Wanamaker Store, New York. 

Pongees — The pongee pulse is strong 
— stronger in Paris, London and New 
York than anywhere else. Hundreds of 
women have pongees in mind — planning 
a dress, a coat, or a hat that's to be 
made of the popular fabric. — B. H. 
Macy $■ Co., New York. 

Twelfth Annual Silk Sale commences 
Monday. The "Koch" silks are famous 
— the "Koch" silk sales command re- 
sponse from the five boroughs — and be- 



yond. We believe that no other silk 
sale anywhere is so eagerly watched for 
—no other brings so many people. 
Every new weave is here — every new 
color is here— and it is the annual oc- 
casion when we are determined to offer 
values that are unapproached and un- 
approachable.— H. C. F. Koch # Co., 
New York. 

For years the Star Store's silk sale 
has been looked forward to as the 
greatest silk event of the season. 
Women have waited for it before plan- 
ning their spring and summer dresses 
and of all our silk sales there have 
been no disappointments and no dis- 
satisfaction. Without further explana- 
tion we will simply state that this year 
our buyers have been unusually for- 
tunate in securing silks for this sale. 
The leading silk manufacturers have 
contributed many pieces for this special 
event at special prices — in many cases 
below cost to manufacture. The prices 
on the following lots will show plainly 
what excellent values are to be found 
at this sale. Remember this is one day's 
sale and Monday is the day. Come 
early. — The Star Store, New Bedford. 

Promptly at 9 o'clock Friday morn- 
ing we will inaugurate the most remark- 
able sale of silks ever held in Oklahoma 
City. The really wonderful values are 
unmatchable elsewhere, and of most in- 
terest to our customers is the fact that 
all are new and fresh. Many short 
pieces, waist and skirt lengths, are of- 
fered at most attractive bargain prices. 
Not a lady in Oklahoma City can af- 
ford to miss this sale. Just a few of 
the good things are listed below. Not 
a piece of silk in the store is exempt — 
the entire department will be included in 
this sale. — Sidney L. Brock Dry Goods 
Co., Oklahoma, O. T. 

Every season develops a fabric that 
holds first place by reason of special 
character and distinction of style. But 
no previous season ever brought for- 
ward a new fabric which aroused more 
instant enthusiasm than the new figured 
Rajah silks. The soft, cool pongee in 
rough-threaded Rajah weave is smart- 
ened and individualized by plaids and 
stripes. — Frederick Loeser \ Co., Brook- 
lyn, N. Y. 

From the mills of the well-known 
Cheney Bros. Exclusive styles only to 
be found here in the following beautiful 
shades; reseda, brown, tan, navy, gob- 
lin, rose; in dots, stripe and figure. 
The choicest patterns of the season. 
Prices 75c, $1.00 and $1.25 per yard. 
—Gerretson Silk Co., Milwaukee, Wis. 



SILKS 



1038 



ADVERTISERS CYCLOPEDIA 



To-morrow we will put on sale thou- 
sands of remnants in silks, dress goods, 
wash goods, laces and embroideries, 
linens, draperies, etc., at figures never 
before heard of for such seasonable 
and desirable goods. These remnants 
have accumulated in the past three 
weeks during The Great Mill Agents 
Syndicate sale and as the number is en- 
tirely too large we must get rid of 
some at once, hence have not only 
marked them at low remnant prices but 
at about one-quarter of their actual 
value and in many instances less. — 
Nachman $ Meertief, Montgomery, Ala. 

It will be a treat to visit the silk de- 
partment, for the exhibit includes a 
range and variety that few stores show 
■ — in fact, there's not a weave or fabric 
that Dame Fashion says will be in de- 
mand that you'll not find well and fully 
represented. Best of all, very special 
souvenir pricings will obtain for the 
three opening days. — Hecht's Greater 
Stores, Washington, D. C. 

This is one of the brightest and 
pleasantest spots in Albany's best store 
— its silk section. As far as spring and 
summer silks are concerned, we are pre- 
pared now to meet your every wish bet- 
ter than we will be next July. The new 
1907 silks are in profusion that con- 
fuses one in deciding which is best and 
prettiest. We want you to view this 
newness. Many of the weaves were im- 
ported exclusively for the John G. 
Myers Company. There is nothing or- 
dinary whatever about the goods ex- 
cepting the prices, and these, quality 
considered, are fairest in every instance. 
And we have plenty of the silks at low 
prices. The foulards are in wonderful 
assortment of new effects. This old 
favorite silk shows improvements in 
finish and design that one would hardly 
believe possible. The assortment of pat- 
terns is simply exhaustive. There are 
many novel and striking combinations 
in dots, specks in fact, to the spots as 
large as a silver dollar. — /. G. Myers 
Co., Schenectady, N. Y. 

Most beautiful silks. How far away 
we are from the days of stiff heavy silks 
— when a silk dress to be fashionable, 
had to creak and groan at every move, 
and stand out from the figure most 
rigidly. The woman of to-day demands 
that her silks be soft, pliable, clinging 
— and fall in rich, graceful folds. It's 
a happy tendency and has resulted in 
our gathering together from home and 
abroad the most wonderful assortment 
of wonderfully woven and rarely tinted 
silks that has ever been displayed in 



Kansas City. You will have a new gown 
for the P. O. P. ball— we know that 
you will not find so wide a range for 
your selection as right here. — Jones Dry 
Goods Co., Kansas City, Mo. 

Don't you need a silk? In view of the 
absolute, imperative necessity of silk 
for this summer's coats, dresses, shirt- 
waist suits and gowns the answer to the 
above question is not far to seek. Of 
course you need silks, and reduced 
prices do not make them any the less 
desirable. 2,500 yards desirable dress 
silks, in French Louisine, French Pail- 
ette, French Messaline and French 
Satin de Chene, every new shade rep- 
resented in each make, also white, ivory, 
cream and black, uncrushable makes, 
beautiful soft finished dress silks, ex- 
tra heavy weight, firmly woven, recom- 
mended by us to give every satisfaction. 
Fancy silks — A miscellaneous collection 
of high-class fancy silks, suitable for 
dresses, shirtwaist suits, jumper suits, 
waists, etc., extra nice qualities, good 
variety to choose from, in prices up 
to $1.25. — Simpson, Toronto, Can. 

New silks. Our silk department, the 
great outlet for all the newest and 
handsomest silk designs, colors and 
weaves. Large broken plaid effects, 
checked and barred designs, the new 
large black checks and a complete line 
of black silks, priced at the same low 
figures. — E. B. Riley, Wilmington, Del. 

An excellent quality silk with soft 
lustrous finish; is a beautiful black, 
will not split or cut, purest of dye, 
strictly all silk and will retain its lus- 
ter; is very durable and twenty-three 
inches wide; only 500 yards in the 
lot. — Hamburger's, Los Angeles, Cal. 

Of course some ladies like to buy 
their spring suit ready-made. But there 
are many others who cling to the idea 
that it is preferable to buy the cloth 
and have a suit made. Now if this 
is your idea, we want to sell you the 
goods. We have silks so fine, so ex- 
quisitely woven that fairy fingers might 
have held the shuttle which wove the 
beautiful fabrics. Certainly no fairy 
garments could be more beautiful than 
the dainty colorings of some of these 
silks. We have filmy silk voiles, a be- 
wildering array of mousselines, fou- 
lards that would make a silk worm won- 
der how such lovely material could come 
from its repulsive body; chiffon-like 
weaves which are as light as a summer 
cloud; more practical silks and the 
heavy suitings for street suits. A 
glance through this department will sat- 
isfy you. — Wren's, Springfield, O. 



SILKS 



OF SELLING PHRASES 



1039 



A great showing of strictly new silks. 
Beautiful check silks, 36-inch widths, 
handsome quality, in the popular shades 
of tan and navy, $1.50 quality, our 
special price $1.25 the yard. New Ro- 
man stripe taffetas, the new fad, in 
the most wanted shades, 65c the yard. 
Special new silk voiles, specially new, 
nothing like it shown before, beautiful 
spring shades, 27-inch width, price 50c 
the yard. Handsome black voiles, 46- 
inch width, $1.25 values, special today 
$1.00 the yard. Handsome colored 
voiles, most wanted shades, special 
values, $1.00 the yard. — /. L. Mim- 
naugh fy Co., Columbia, 8. C. 

Every table in this department will 
be filled with special features to greet 
tomorrow's crowds. For this event we 
have not simply arranged to put forth 
our richest materials, but have adopted 
as our plan to display our greatest 
values. Your dollar will buy more silk 
in this department tomorrow than on 
any day in sight. — A. S. Knowles Dry 
Goods Co., Montgomery, Ala. 

We would not have the biggest silk 
store in New Jersey if we did not sell 
the most silks, and we would not sell 
the most silks if we did not sell the 
most dependable silks, and sell them 
at moderate prices. — Hahne's, Newark. 

It will interest you to see the silk 
display of new foulards in the silk 
store Monday. Foulard silk will be 
popular the coming season. You can 
get an excellent idea of all the newest 
patterns in these old time silks that 
will be worn for spring and summer 
costumes. All the newest spot effects 
are shown in blue and brown. Also 
a few new figured effects. Make it a 
point to see them. — Weinstock, Lubin 
<§■ Co., Sacramento, Cal. 

Such dependable silk values for Tues- 
day will surely fill this department with 
eager buyers. You can replenish your 
wordrobe with a charming silk dress 
at little cost. — Scroggie's, Montreal. 

In the silk store you can now find 
all the new colorings for spring in 
taffeta silks. If you are making a 
new costume or want linings for a new 
suit bring in samples of your mate- 
rials and we will match them for you. 
You can get an excellent idea of the 
new spring shades by visiting the silk 
store. — Weinstock, Lubin $• Co., Sacra- 
mento, Cal. 

Just think of buying handsome new 
colored taffeta silks at what they ac- 
tually cost to make them. This will 
be a leader that no one can gainsay — 
There is every imaginable color — the 



regular selling price of these should be 
75c and 85c per yard. This sale 59c. 
— The People's Store, Tacoma, Wash. 

Fifty cent Crepe de Paris, 29 cents. 
Silk and cotton, yard wide. Again we 
have enough of this lovely fabric to 
advertise. And again the news will 
stir enthusiasm. A fine crepe de chine 
weave, silk one way and cotton the 
other. It has a luster almost as bright 
as pure silk and it has the strength of 
cotton. Very beautiful, indeed, for 
evening frocks. — Frederick Loeser $ 
Co., Brooklyn, N. Y. 

Christmas silk sale. To those wish- 
ing to make a Christmas gift of a silk 
dress, skirt or waist, we will place on 
sale all our guaranteed black silks and 
fancy silk waist patterns, including the 
new Scotch plaids and moires. Space 
not permitting details, we herewith give 
you a few prices and widths for con- 
sideration. — Dancer, Brogan $• Co., 
Lansing, Mich. 

Gift silks for Christmas. These are 
excellent silks for waists and children's 
dresses. Neat striped and check de- 
signs in soft, delicate colorings of 
blue and white, green and white, brown 
and white, pink and white, lavender 
and white, etc. Good wearful qualities. 
This economic silk opportunity comes 
to you today at the very time of year 
when it is more than a usual satisfac- 
tion to save. — The Crews-Begg Co., 
Pueblo, Colo. 

Rich black taffeta silks, yard wide 
and guaranteed. Plain facts and good 
reading. We might say the silks are 
worth more, and with truth, for we 
could back up the claim with facts, 
but leave it to your good judgment 
to discover the desirability of the silks 
at the prices quoted. The silks are 
the good old reliable kinds, made by a 
firm who temporarily suspended opera- 
tions on these goods owing to the al- 
most prohibitive price on raw silks, and 
inability to furnish the same reliable 
grade for which it was noted, at a price 
that would yield a fair profit. The silks 
are adaptive to suits, skirts, waists, 
linings, coats, every use to which a silk 
is put. They are guaranteed by us, 
and the maker warrants them. — John 
G. Myers Co., Albany, N. Y. 

Silks! Silks! Silks!— Have you 
bought your silk suit? We have all the 
good things in silks. The demand for 
silks for entire suits has never been 
equaled, and we have been fortunate 
in securing the right styles. — B. P. 
Herndon $ Co., Springfield, III. 



SILKS 



1040 



ADVERTISERS CYCLOPEDIA 



Some of the beautiful summer silks 
are here, in time for people who are 
preparing for their southern trip or 
for those who are planning and work- 
ing ahead on next summer's gowns. 
If for nothing else, they're worth com- 
ing to see for the advance styles and 
fashions they suggest. — Schipper fy 
Block, Peoria, III. 

This weave has been approved as the 
fashionable dress silk for the coming 
season by the leading model makers of 
Paris. It will appeal to lovers of the 
beautiful in dress, not alone for the 
softness and richness of the weave, but 
for its original and artistic designs and 
color combinations. Our display is an 
assortment of choice designs and color- 
ings. — Gimbel Bros., Milwaukee, Wis. 

The style wave of pongee silk coats 
is coming. There's magic in the words 
pongee silk coats this spring to stir 
up feminine interest. New York is 
all a furore over the style, and we don't 
mind prophesying that once the full 
strength of the style wave strikes 
Winnepeg our present stock of these 
handsome coats will be inadequate to 
supply the demand. Our present stock 
is made up of handsome model coats, 
selected from leading New York ladies' 
tailors. Beautifully appliqued and, for 
such lovely coats, exceedingly moder- 
ately priced. — The T. Eaton Co., Winne- 
peg, Can. 

At our active silk department facili- 
ties and conveniences for selling are 
provided that are not found elsewhere. 
Our section devoted to showing even- 
ing silks is a feature that isn't dupli- 
cated in the city, and furnishes a very 
comprehensive and satisfactory method 
of displaying and matching evening 
silks. — Dayton's, Minneapolis, Minn. 

Superb Display of Novelty Silks. New 
Effects. — Months of careful planning 
find their culmination in the finest dis- 
play of fancy novelty silks we have ever 
brought together. All the new and 
scarce shades are shown — golden and 
cinnamon brown, onion skin, tans, cas- 
tors, gun metal shades, Bavarian, Delft 
and cornflower blue. — Mandel Brothers, 
Chicago, III. 

Silks that are fashionable, low-priced 
and good. Every department store sells 
fashionable silks and low-priced silks, 
but not always good silks. Many stores 
are all eyes for modishness and price. 
This store has another eye open fdr 
goodness — and a mighty sharp eye it 
is. No silk enters our store that isn't 
good. Modishness and price-lowness 

SI 



aren't enough — we demand more than 
that. Silks coming in this store must 
not only be right in fashion and rightly 
priced but " right good " — thoroughly, 
entirely, unquestionably good ! In choos- 
ing silks here — you only choose good 
silks — silks that wear well, look well 
and satisfy. Our showings are wide 
and comprehensive, embracing every 
new weave in black and colors and 
all the various fancy and wash silks 
a decided silk season has brought forth. 
— Knight Dry Goods Co., Denison, Tex. 

An important group of silks. Silks 
are in the minds of nine women out of 
ten, who are busy on their spring and 
summer wardrobe. Our whole silk sec- 
tion gains its prestige by reason of 
the silks we have secured for it, and 
these fine offerings that are presented 
here are of wide interest accordingly. 
These are mere illustrations that will 
be pleasing to hundreds of women this 
week. Including elegant silks for 
dresses, the best silks for waists and 
shirt waist suits, and splendid lining 
silks, all at prices that will offer a large 
saving without the least sacrifice of 
desirability. — Louis Einstein fy Co., 
Fresno, Cat. 

No woman who has ever bought silks 
at one of our half-price sales will need 
a second invitation to help herself to 
the splendid values we shall offer today. 
And though we always have variety and 
quantity -in plenty, today's assortment 
will better even our previous records, 
for there are more silks, longer pieces, 
in more fashionable weaves and shades, 
than we've ever had to sell at half 
prices before, simply because brisk buy- 
ing has left an unusual number of odd 
pieces and lengths in its wake. You'll 
find plain black silks, plain white silks, 
plain colors in every good shade; fou- 
lards, taffetas, louisines, messalines, 
Peau de Cygne — but what's the use of 
enumerating them all — every good weave 
is here; there are plaids, stripes, checks, 
polka dots, neat figures, Jacquard de- 
signs, etc., in plenty, and lengths suffi- 
cient for linings, separate waists, skirts, 
and in many instances whole gowns. 
Every piece at half marked price — 
which is its every-day retail figure — 
not some fictitious valuation. — Coulbert 
Dry Goods Co., Los Angeles, Cal. 

More astonishing values from our 
popular silk department — a department 
that has tripled its business of last 
year ! One great reason for the in- 
crease — the world's best silks in large 
variety at absolutely the lowest prices 
ever known. — Lit Bros., Philadelphia. 
LKS 



OF SELLING PHRASES 



1041 



Where or how we obtained these new, 
beautiful silks that we are able to offer 
them to you at such bargain prices, of 
course does not interest you. All you 
want is the goods, and we promise you 
we will give them to you in generous 
quantities. We will display on special 
bargain counters miles and miles of 
yards of new silks at such sensationally 
low prices (quality considered) that 
wonderful selling will certainly follow 
from opening hour here tomorrow. — ■ 
E. W. Edwards $ Son, Troy, N. Y. 

Important mid-summer sale of new 
silks. We are not always able to offer 
in the middle of the season, new bright 
silks at prices that are below the pres- 
ent cost of manufacturing. These are 
not old and shopworn silks, but are 
all new, stylish, fresh, and this season's 
latest silks just sent out to us by our 
New York buyer, bought by him at 
far less than the regular prices. We 
are offering these silks at lower prices 
than they cost to produce. The lots 
are not large, and if you are interested 
and want a pretty dress skirt or waist, 
come early, as the early buyers get 
the choicest and best selections. Sale 
starts at 8:30 o'clock. — Weinstock, Lubin 
Co., Sacramento, Cal. 

Silks for fall. French taffeta plaids 
in lovely color effects, some with cross 
stripes in Dresden patterns. Clan 
plaids, too, in all the favorite color 
combinations — all to be made up in 
smart tailored effects, with little but- 
tons, strappings and French neck bows 
as shown in advance waists from best 
makers. Prices start at 89c a yard 
and run up to $1.50. — Frederick Loeser 
# Co., Brooklyn, N. Y. 

Very newest silks and dress goods. 
You'll find them always at this store. 
" Dame Fashion " herself must have 
conspired with the silk and dress goods 
sections when this exquisite collection 
was assembled. All that is new, all 
that is rich, and all that you yourself 
could wish for in high-grade dress ma- 
terials may be found here now. And 
the very vastness of it is responsible 
for the generous prices you will find 
at Yonkers, Des Moines, Iowa. 

Some new and beautiful silks. If 
new goods make a new store this busy 
silk section is new. It is filled with 
the rarest and most beautiful plain, 
plaid, striped and fancy silks produced 
by both European and American weav- 
ers this season. — The Harris-Emery Co., 
Des Moines, la. 

There will be lively silk selling for 
two days more at this store. The rea- 

Sl 



son? Because we are going to sell 
silks for prices so low that every wo- 
man who sees them will realize that 
not to buy is to lose money. Our 
shelves and counters are uncomfort- 
ably crowded — perhaps we expected a 
bit too much when we bought our stocks 
— yet you'll find every yard is modish, 
in wanted weaves and colorings — worth 
far more anywhere, at any time, than 
the prices at which they are marked. 
The offer partakes of the sensational — 
as you'll agree when you come, and ex- 
amine, and buy — for you'll buy! of 
that we're sure. Below we hint of the 
price reductions — but you'll have to 
come to this department in order to 
realize how much of opportunity and 
economy this store holds for you, just 
now. — Hills, McLean fy Haskins, Bing- 
hamton, N. Y. 

Marvelous silk offer. 75c shantung 
pongee for 49c. So low a price for 
this elegant shantung pongee silk has 
never been mentioned in Newark be- 
fore. It is the genuine article and 
made entirely of wild silk " Tussah," 
and contains no schappe, spun, dyed, or 
cotton substances. We guarantee that 
it can be boiled and still retain its in- 
dividuality; in fact, washing improves 
this fabric. It is desirable for shirt 
waist suits, hoods, wraps, pajamas and 
automobile garments. See window dis- 
play. — Hahne <§; Co., Newark, N. J. 

What store can show a larger stock? 
What store can show a more varied, 
assortment of beautiful silks in quality 
of patterns? There is not a store in 
Central Ohio that can approach this 
magnificent display of the most stylish 
silks of every kind. Staple silks, novel- 
ties, evening silks, fancy silks, every 
yard is stamped with the best quality 
values and the most approved fashion. 
— The Bowland, Morehouse $• Martens 
Co., Columbus, Ohio. 

A silk talk that will cause a rustle. — 
Z. L. White § Co., Columbus, Ohio. 

A Rare Sale of Popular Silks.— 
Here's another Loeser characteristic 
offer of silks that will be sure to attract 
the very widest attention and extend 
matchless economies to those fortunate 
enough to avail themselves of the op- 
portunity. — Frederick Loeser # Co., 
Brooklyn, N. Y. 

We have received a wonderful col- 
lection of new silks, suitable for every 
occasion. We guarantee the silks we 
sell. And in no store in the south can 
you find a more complete, a more com- 
prehensive collection of silks. — The 
James L. Tapp Co., Columbia, S. C. 
LKS 



1042 



ADVERTISERS CYCLOPEDIA 



Lustrous, Beauteous Silks. — To see 
is to desire to possess — and you may for 
the smallest prices for which these goods 
have gone within all our recollection 
in storekeeping. If this sounds a bit 
strained, better look at the silks them- 
selves and prove it to your satisfac- 
tion. — S. Kahn, Sons $• Co., Baltimore. 

New silks are here in prodigal assort- 
ment. It might be almost as well to 
stop with this announcement, for im- 
perfect indeed must be the picture that 
we would attempt to paint of new 
arrivals. Never have these silk counters 
borne such evidence of the genius of the 
Frenchman, the cleverness of the Yan- 
kee. Perhaps makers have done bet- 
ter than ever, perhaps we have. We'll 
just draw aside the curtain a bit to 
give you a glimpse of the beauty. Many 
times more revealed than shown. — Sib- 
ley, Lindsay $ Curr Co., Rochester. 

Opening Sale for Fall Silks. — For 
whatever purpose you may desire silks, 
we are satisfied than nowhere else can 
you find such an elaborate display in 
color and texture as we are showing 
for this great event. While the prices 
are low, they are not inferior in 
quality and the one reason we can 
afford to make low prices is that we 
give no discounts to anyone, therefore 
save our csutomers from 10 to 15 per 
cent over what the same quality sells 
for elsewhere. — Hamburger's, Los An- 
geles, Cal. 

Silks. — No cheerier place in all the 
store to go a-Maying than where the 
silks are gathered. Pleasure and profit 
are there for almost every woman. The 
stock of them surpasses all former or 
competing collections, and we take the 
South into the comparison. That's 
a great big statement. Not a whit 
too big. — Chamberlain-Johnson-Du Bose 
Co., Atlanta, Ga. 

Some Splendid Silk Propositions for 
Monday. — Isn't it reasonable to suppose 
that our greatly augmented silk busi- 
ness comes about by having larger assort- 
ments, by quoting lower prices, by hav- 
ing better silks for those lowest prices 
than anywhere in Greater Pittsburg? 
Yes, we think it does. Here are some 
silk underprices that will make next 
Monday a close second to the tremen- 
dous silk business of last Monday. — 
Joseph Home Co., Pittsburg, Pa. 

This is Silk Headquarters. — This is 
what the latest reports have to say of 
the silk situation of the present: 
"Fancy silks, in the neat, small de- 
signs, are selling freely." Patterns suit- 
Si 



able for the silk shirt waist suit are re- 
ferred to — foulards, taffetas and Lou- 
isines are the most wanted kinds, with 
foulards receiving first call. Crepe de 
Chine, plain and changeable taffetas and 
the new soft finish mousselines are very 
much used. We did not write the ar- 
ticle for the Dry Goods Journal tell- 
ing of these conditions, but the silk 
situation here is accurately described. 
To put it in a nutshell, we would say, 
" All silks are selling freely." — Peo- 
ple's Store Co., Tacoma, Wash. 

The newest expressions for the sum- 
mer shirt waist suit are veritable dreams 
of richness and splendor. Prices range 
from $.75 to $1.25. Special attention 
is now directed to the real new gray 
effects — clever afterthoughts adopted 
from those ideas that have already 
proved popular. There are styles in 
dot, hair-line, pin-head check, checks 
with figures, etc. — a decidedly beauti- 
ful and entrancing collection in new 
tones of light and dark gray. — Gerret- 
son Silk Co., Milwaukee, Wis. 

This anniversary week presents more 
than twenty-five thousand yards of the 
season's most desirable silks, at less 
than you can buy the same qualities 
at any other store. All new silks — 
from the most reliable makers; abso- 
lutely perfect in weave and guaran- 
teed for wear. — Adams Dry Goods Co., 
New York, N. Y. 

Every yard is of absolutely depend- 
able quality — goods bought from the 
leading silk manufacturers of America, 
* from the world-known looms of Europe 
and the Orient. We want you to see 
this splendid display. We feel sure 
you will be interested. Not only will 
the beauty of the goods attract you, 
but the marvelously low prices at which 
they are marked. — Lit Bros., Philadel- 
phia, Pa. 

Our silks this season are more beau- 
tiful than ever. Every piece is a pic- 
ture in itself. All the latest styles — 
just arrived from all the foreign and 
domestic markets. — Golden Rule, Saint 
Paul, Minn. 

This will be a great season for fou- 
lard silks. Many beautiful new de- 
signs have been conceived, and the pat- 
terns and colors are such as will make 
up handsomely for shirt waist suits. 
The silver grays and various shades 
of green will be highly popular colors. 
The advance arrivals now on display 
represent the choicest foulards that will 
be shown this year. — Ville de Paris, Los 
Angeles, Cal. 
LKS 



OF SELLING PHRASES 



1043 



Lyons silks have the greatest repu- 
tation of any silk in the world. Every 
woman knows that and will go out of 
her way to secure them. This is the 
first time to our knowledge that they 
have ever been offered at a saving any- 
thing like the tremendous reduction that 
is making this sale the talk of the 
town. Not only among smart dressers 
but among the other stores that have 
riot found a way to meet this wonder- 
ful selling event. It is a revelation 
to everybody. The price barely repre- 
sents the actual cost to manufacture, 
and they are the richest effects. Checks 
and small figures and picturesque floral 
designs vie for the favor of multitudes 
of discriminating women, who, it seems, 
simply can't get enough of these won- 
derful values. — Simpson Crawford Co., 
New York, N. Y. 

We bought all the silks a prominent 
importer had — 3,350 yards, mind you — 
and regardless of the extreme scarcity 
of desirable novelty silks, we bought 
these away under price. Why, there 
isn't a piece in the lot that is not 
worth nearly double the price asked. 
Novelty, originality and beauty crop 
out of every inch of these goods. You 
see elegance as interesting as a paint- 
ing. The delicacy and richness of the 
many effects is exhilarating to inspect, 
being select. Nothing intrusive or 
alarming to good taste in the entire 
collection. Actual values up to $1.00 
a yard. On sale today, yard 59c. — 
Whitehouse Dry Goods Co., Spokane. 

A lucky strike indeed was this pur- 
chase of 1200 yards of the most popu- 
lar silks worn today — a silk that lends 
itself most beautifully to the making 
of soft, clinging summer gowns and 
smart waists. — Blooming dale, New York. 

Foulard silks have long been a fav- 
orite among women. The " wearing 
test " has proven their durability. They 
are a sensible, usable, wanted silk. And 
foulard silks, unlike many kinds of 
merchandise, do not stand still. The 
return of every spring and summer 
brings more desirable patterns to our 
counters. The soft, delicate shades rep- 
resented in these new foulards are in 
pleasing combinations for new spring 
costumes and shirt waist suits. They 
are in small, neat designs — mostly 
stripes and dots. The advantage of 
buying here is that our patterns are 
exclusive and can be found in no other 
store in Kansas City. If you like to 
see beautiful silks, come and view these. 
—Emery, Bird, Thayer, Kansas City. 

You simply can't afford to miss an 

SI 



inspection of this showing when you 
begin to plan your spring gowns and 
waists. There is absolutely nothing new 
and correct in the way of spring silk 
that does not find its place in our 
display. Here are the favorite taffetas 
in plain and changeable, and the ex- 
quisite Swiss and French stripe and 
new chine effects; embroidered pongees 
in soft, dark colorings; fashionable ra- 
jahs and burlinghams; satin mousse- 
lines; warp printed crepe de chines, 
and all the other spring silks. An ex- 
position of everything that is new and 
pretty and proper. — Bonesbo - Shaid- 
nugle Co., Milwaukee, Wis. 

Summer silks, all of them, some wash- 
able, all desirable, and each with a 
tale to unfold of economy in price 
that is as pointed as it is profitable. 
Referred especially to those women who 
want cool, pretty Summer waists, shirt 
waist suits and dresses at less than 
they'd usually have to pay. — Wana- 
maker, New York. 

Nowhere else in Newark will you 
see the patterns shown here — and we 
had first choice of the product of the 
world's best maker. These and swell 
novelty silks reflect spring styles that 
will please and benefit any woman to 
see. New in design, fresh in color- 
ings, these silks are a revelation to 
women who keep in touch with fash- 
ion's latest decrees. — L. S. Plaut <$; Co., 
Newark, N. J. 

This will prove one of the most popu- 
lar silk sales we have ever conducted. 
Everybody knows that foulard silks were 
never before sold at such a price. And 
every woman wants foulard silks for 
waists and shirt waist suits. They come 
in the newest colorings for summer, in- 
cluding blue, green, brown and black 
backgrounds with the daintiest small 
dot effects — the newest thing for spring 
and summer. Measure 19 inches wide. 
Over 3,000 yards, so that everybody will 
have a splendid opportunity to secure 
some of them. — Hales, Los Angeles. 

The approaching spring shows evi- 
dences, even now, that this is to be 
the greatest season ever known for silks. 
With the tidal wave, black silks will 
come in for their share of favoritism. 
The new two or three-piece suit, of a 
beautiful soft finish glossy black taf- 
feta, or a stunning gown of a silk 
soft to the touch are certainly charm- 
ing conceits for spring wardrobes. Mess- 
alines, Peau de Cygnes, Crepe de An- 
gelus and Silencieux are the choicest 
of these soft materials. —Emery, Bird, 
Thayer Co., Kansas City, Mo. 
LKS 



1044 



ADVERTISERS CYCLOPEDIA 



Most women know the great popu- 
larity of bright taffeta silks for shirt 
waist suits. The taffetas shown for 
the coming season are of a softer weave 
and finish, which besides adding to their 
beauty, imparts to them much better 
wearing qualities. In this special sale 
we offer brilliant colorings in the new- 
est colors, including the new shades of 
cardinal, garnet, cream, oyster, white, 
champagne, mode, golden brown, tan, 
reseda green, pink, sky blue, blue, pearl 
gray, royal, navy and dark navy blue, 
old rose, porcelain, blue, brown and 
turquoise blue. — Weinstock, Lubin $ 
Co., Sacramento, Cat. 

Here are some of the irresistable 
offerings in handsome shimmering silks. 
In these items the purchasing power 
of your money is greatly magnified — 
sometimes two-fold. You are fortun- 
ate, indeed, if you can use them to ad- 
vantage. — Minneapolis Dry Goods Co., 
Minneapolis, Minn. 

This purchase represents silks which 
are entirely new this season. The styles 
and colors are only those that are in 
great demand for present and early 
Fall wear for the new shirt waist suits. 
They come in a variety of neat Jac- 
quard and Faconne effects; also checks 
and hair-line stripes. — O'Neilfs, Ne>w 
York. 

"Moneybak" Black Silks.— The fin- 
est, most satisfactory and fashionable 
fabric for women who wear black. 
Made of selected raw silk, " Money- 
bak " will neither cut nor fade, and for 
durability, appearance and finish is un- 
equaled. The trade mark " Money- 
bak " woven in white on the patented 
detachable selvage insures absolute se- 
curity against loss from cutting or fad- 
ing^ — Dalrymple's, Salem, Ore. 

Fresh from French looms and manu- 
factories comes a shipment of the new- 
est of new silks in beautiful new de- 
signs and colorings, in faint, delicate 
tones as well as the strong, sturdy ones. 
You'll surely want to see them today. 
— 'Tis none too early to be making up 
the new wardrobe for spring. They 
are pompadour silks in the new col- 
orings, chamellon stripes and chamellon 
checks and new colored imported Shan- 
tungs. Among these new comers is a 
The "rajah silks" are in all respects 
line of rajah silks, just opened up. 
a counterpart of true native Asiatic 
hand-loom fabrics, and at the same 
time they have elements of durability 
and usefulness which are so exquisite. 
They are adapted for street and house 
gowns, evening costumes and blouses. 

SI 



The "Burlington" and "Le Jungle" 
are two more silks to which we would 
call your especial attention for tail- 
ored silk dresses and shirt waist suits. 
Then there are the Clifton bond taffeta 
and suitings in a handsome variety of 
colorings and styles. — Emery, Bird, 
Thayer Co., Kansas City, Mo. 

The 1909 shower-proof foulards. 
Nothing the silk store offers is more 
attractively springlike or more thor- 
oughly practical for all-season wear 
than these pretty shower-proof foulard 
silks. Every yard sterling silk in char- 
acter. Every yard proof against a sum- 
mer shower, and colorings this year 
richer and softer than ever before. 
New patterns show smart variations of 
the popular stripe effects; chevron 
stripes, wavy lines, even cluster dots 
dashed on in stripe suggestion. Colors 
are new brown tones, green, rose and 
many shades of Copenhagen and navy 
blue, as well as black. — F. Loeser $• Co., 
Brooklyn, N. Y. 

" These very silks I meant to put on 
the looms for Fall," said a manufac- 
turer yesterday, "but here you are sell- 
ing them for next to nothing!" AH 
the better for you — if you buy now 
while the prices are half, instead of 
waiting till later. — The Wanamaker 
Store, Philadelphia, Pa. 

Our great silk sale starts tomorrow! 
simple announcement is sufficient to 
crowd our store and effect the rapid 
sale of almost every piece of silk in 
the house. Our patrons have been kind 
and generous the past year and we 
feel the obligation keenly, and at this 
sale we have determined to show our 
appreciation by some unprecedented 
bargains. Preparations have been made 
through extra counter space and addi- 
tional salesmen which will, we trust, 
lessen the crush that usually attends 
those sales. — Goldsmith's, Memphis. 

Rough shantung silks in self-colored 
stripes. A lot of rough shantung silks 
closed out from an Eastern house away 
below regular has just been received and 
will be immediately turned over to cus- 
tomers with our little dry goods profit 
added to the low cost price. They are 
27 inches wide, have a round thread, 
slightly rough weave, with a neat hair- 
line stripe of self color — one of this sea- 
son's most popular and desirable semi- 
rough silks. Just the proper weight for 
three-piece suits, long coats, separate 
skirts and jumper suits. The lot comes 
in the new shades of rose, gray, Alice 
blue and brown. Choose from the lot 
to-day, instead of at $1.50 at 89c. — 
Emery, Bird, Thayer Co., Kansas City.. 
LKS 



OF SELLING PHRASES 



1045 



Refreshingly- new spring silks. A dis- 
tinctly new note is sounded in spring 
novelty silks — a note that will be hailed 
with welcome by women who are be- 
coming tired of the sorts of silk that 
have been worn for the past two or 
three years. Tuscan silks, these new- 
comers are named; the advance arrivals 
are indicative of their beauty; black and 
white block plaids with blue or green 
over-checks; even stripes of black and 
"white; blocks of black over small checks 
of light blue, with tiny Jacquard fig- 
ures; champagne shades with Oriental 
figures in blue, green, red and helio- 
trope; all 24 inches wide, shown in ex- 
clusive patterns, and buyable for $1.25 
a yard. — Coulter Dry Goods Company, 
Los Angeles, Cal. 

The soft richness of the new silks gives 
them an elegance that more than makes 
amends for fashion's dictum for plain 
silks. They are here in glorious pro- 
fusion of supple weaves and lustrous 
colorings; in single and double widths. 
The satin florentine, satin roi, Elysee 
satin, satin majeste, satin meteore, crepe 
cashmere, satin royal, satin directoire, 
as well as plain messalines, satin duch- 
esse, peau de cygnes, crepe de cygnes— 
shown in complete ranges, in street and 
evening colors. — John Wanamaker, N. Y, 

New Colored Silks. — Many of our 
spring colored silks have arrived, and 
in point of variety and beauty they 
excel any previous showing. From week 
to week we shall refer to a few sorts 
in particular, but it should be remem- 
bered that they form but a very small 
part of our superb collection that 
awaits your inspection. — Hutzler Bros., 
Baltimore, Md. 

On Monday the store will show glints 
of the first spring styles in silks. All 
the information that the two hemi- 
spheres are pouring in on us, all the 
knowledge which our close relations 
with the silk manufacturers of the 
country have enabled us to obtain, shall 
be yours for the asking. But, after 
all, words are mere symbols of thought 
often falling far short in their power 
to express physical things. The silks 
themselves are the eloquent, convincing 
spokesmen, and it is to them we ask 
you to turn for the really correct and 
expressive ideas which we are confi- 
dent will give you much pleasure. — 
Joel Gutman $ Co., Baltimore, Md. 

Our silk department has advertised 
itself. If it's to be had, and its silk, 
we have it. — The James L, Tapp Com- 
pany, Columbia, S. C. 



The first thing to say about them is: 
Never have we had silks so rich and 
beautiful, yet at the same time so prac- 
tical, as those France, Switzerland and 
Italy have sent us this fall. They are 
not merely silks to look at and admire 
in a glass case, but silks to put on 
and wear and delight in because of their 
usefulness. The utmost simplicity is 
often the greatest art. Plain silks as 
these seem, they have a charm that holds 
you until you have discovered in them 
a wonderful variety of weave, a dia- 
mond brilliancy of finish, an unusual 
softness and grace of texture, a fas- 
cinating depth and richness of color. 
— Wanamaker's, Philadelphia, Pa. 

Silks away down in price. That's 
the special word from the silk counter 
for Wednesday morning's selling. We 
have made the value so good that it will 
only last a few hours' selling at most — 
maybe two, maybe three. A splendid 
selection, including such popular silks 
as shepherd's plaids and fancy stripes, 
in taffeta and Louisine weaves. They'll 
make up with beautiful effect into 
waists, dresses and also separate skirts. 
— T. Eaton fy Co., Winnipeg, Can. 

Bordered silks. The Egyptian and 
original bordure foulards are one of the 
attractive features of the Easter show 
of silks. They're very new in style and 
pattern — exceedingly desirable for the 
tunic frocks that will be so fashionable; 
and we're assured that no other Cleve- 
land store will have them. The body 
colors are handsome tones of Java 
brown and nattier blue. — Taylor's, 
Cleveland, Ohio. 

Silks. — A pod the size of a peanut, 
the silk worm and the mulberry leaf, 
the raw material through the loom at 
the mill to the finished product, into 
the hands of the dressmaker to the 
stylish, rich costume for milady's wear 
is an evolution wonderful. By the aid 
of modern machinery besides the up- 
to-date methods of merchandising such 
as this store employs, these beautiful 
silk fabrics are within the reach of 
all. — McNaughton's, Muncie, Ind. 

Those knowing little Japs, clever at 
so many things, have given us an ideal 
summer silk, cool as a zephyr, almost as 
light as that proverbial feather, fresh 
and dainty as the first spring snow- 
drop—yes, all that and washable. Now, 
isn't that an irresistible recommendation 
of excellence. And Tussore silk is an 
occidental substitute for the oriental 
pongee, looks like shantung and is used 
like it.— Strawbridge $ Clothier, Phila- 
delphia, Pa. 



SILKS 



1046 



ADVERTISERS CYCLOPEDIA 



" If a man can write a better book, 
preach a better sermon or make a bet- 
ter mouse trap than his neighbor, though 
he build his house in the woods, the 
world will make a beaten path to his 
door." We make better silk sales than 
all the others, and the path will be 
crowded to the door of this sale. We 
are not writing books, preaching ser- 
mons or building mouse traps. But 
we are making the best silk sale and 
presenting the best silk bargains 
ever shown in this city, and the path 
will be well beaten and crowded to the 
door of this sale. — The Euwer Store, 
Youngstown, O. 

The great sale of summer silks is 
near the end! It has wrought a revo- 
lution in the silk trade. Previous prices 
have disappeared from view. Without 
the slightest deterioration in quality we 
have placed before you all kinds of 
silk at absolutely the lowest prices 
known. For the final days of the sale 
there is still a magnificent assortment. 
Thousands upon thousands of yards. 
For the climax we have prepared values 
such as these. — Lit Brothers, Philadel- 
phia. 

We are fortunate to secure a line 
of high-grade advance fall styles, 
redingote, bolero, postilion in taffeta and 
peau de soie silk suits and are offer- 
ing them this week at prices which will 
interest you. They are the newest and 
latest shades. We offer the general 
public every inducement to make this 
their great shopping store. We have 
the goods, we have the prices all right; 
we give trading stamps which are re- 
deemed in beautiful and useful arti- 
cles. We have good light and air, 
pleasant clerks. We sell only for one 
price. We deliver goods to any part 
of the city. — Haines, Washington, D. C. 

We had our own pick of the pat- 
terns, from a manufacturer's surplus 
stock — took only what we wanted, and 
what we know you'll want — yet we got 
the very liberal concession that enables 
us to sell these attractive and sea- 
sonable silks at this low price. — John 
Wanamaker, New York. 

Sensation after Sensation in That 
Silk Store. — When we advertise silk 
bargains you are never disappointed. 
While our regular prices on silks must 
necessarily always be as low or lower 
than other stores, we are ever aiming 
to secure lots no matter how large to 
sell so much below the usual prices that 
we can confidently announce them as 
great bargains. — Ehrich Bros, New York. 

S! 



Sensational silk selling must follow 
when seasonable silks, every yard war- 
ranted perfect, can be bought at such 
low figures as these — of course these 
are not all the bargains, just four 
picked at random to illustrate the trend 
of the reductions. — Boston Store, Chi- 
cago, III. 

Raw silk is costing so much more 
than last year that manufacturers have 
stopped half their looms and are going 
to clean up the stocks on hand, and 
then make sharp advances in prices if 
they fail to break the raw silk combina- 
tion. So you know what's likely to hap- 
pen. But it hasn't happened yet. So 
come promptly if you want some of 
these. — Campbell, Pittsburg, Pa. 

One dollar and 75c silks at 59c a 
yard; but only for Tuesday's selling. 
Prices are beyond comparison else- 
where — which is invariably the case. 
And don't think they are "job lots" 
gotten up for sale purposes. They are 
a select assortment of the most wanted 
kinds, in weave, color and quality. 
Taken from our regular stock — to dou- 
ble the Tuesday business. — Adams Dry 
Goods Co., New York. 

An enormous sale of black silks, 10,- 
000 yards offered at from one-fourth 
to one-third less than usual. This sale 
should establish beyond all question our 
pre-eminent position in silk retailing. 
It will attract enthusiastic throngs of 
buyers, but that is not enough. We 
mean it to make an indelible impres- 
sion. We mean that when you come 
here and see these unrivaled values that 
you shall feel convinced that this is 
New York's leading silk store as 
judged from an economy viewpoint. 
Such splendid qualities at prices like 
these are certain to create an immense 
stir. — Rothberg $• Co., New York. 

Half Prices for Silks. — Rather clever 
news this, and we suppose you will be 
at the silk counter early Monday morn- 
ing to get your share. — Joseph Home 
Co., Pittsburg, Pa. 

So full of new silks that the doors 
won't shut are all the cupboards and 
corners of the store. We can't give 
away secrets, and don't want to say too 
much before the full formal display 
begins — but you will see some things 
if you come that will give you new 
hints. — Schipper $• Block, Peoria, III. 

A breath of Spring, and wisp of 
sunshine and rainbow tints, feebly ex- 
press the bounteous beauty shown at 
our silk counter. — The Scott Dry Goods 
Co., Cleveland, O. 
LKS 



OF SELLING PHRASES- 



10i7 



Stirring news of splendid silks. It 
is easy enough to choose. There isn't 
a yard in the sale that starts tomor- 
row but what is desirable, fresh and 
fine. And yet, from makers with a 
surplus, or for other reasons, we have 
been able to buy such silks as later 
will bring full prices everywhere — and 
the prices tomorrow will be like this: 
$1.50 black satin crepes de chine, 98c. 
— Frederick Loeser <$- Co., Brooklyn. 

More wanted silks — more extraordin- 
ary pricing. No wonder the lots of silk 
that we expected would hold out all last 
week were gone before Thursday, for 
we never saw women more eager than 
were those thousands who came in here 
in answer to our silk announcements. 
By law of precedent, this week is bound 
to be another record breaker, for these 
silk values are just as sensational — 
and< better, lots are much larger in 
most cases, so that the choosing will be 
practically unlimited. — Blooming 'dale* 's, 
New York. 

The silk section is beginning to feel 
the approach of spring. New things 
are coming in every day, and the show- 
ing this week is an authoritative fore- 
cast of the season's favorite styles. — 
Keely's, Atlanta, Ga. 

New Silks Arriving Daily. — We might 
almost say " arriving hourly." Every 
woman likes to see them as fast as they 
come. The earlier you look at them 
the better. Dressmaking plans will 
work more smoothly, whether you start 
on them now or a little later. — Minne- 
apolis Dry Goods Co., Minneapolis. 

It is almost without rhyme or rea- 
son that we are selling these silks for 
so little. Any one of them might go 
into our regular stock at regular prices 
and would sell out inside of a month. 
But we've reduced the lot with the de- 
termination to wind it up in a week. 
— Schipper $• Block, Peoria, III. 

Spring Novelties in Foulard Silks. — 
Never such a handsome showing 
of the great Foulard family, and this 
includes superb new effects in satin 
brocades, satin twills, peau de gants 
and Liberty satins. Never such a busi- 
ness in January as we have had this 
year — but it could hardly have been 
otherwise with such an array of beau- 
tiful novelties at undervalue prices.— 
Strawbridge $ Clothier, Philadelphia. 

Silks and Velvets Again to the Fore. 
— So many, many young women came 
to buy today that all previous selling 
records in the silk store have beein 
broken. We count ourselves able, 

SI 



therefore, to make a second announce- 
ment for tomorrow, which will enable 
those women to share who could not get 
here today. The residue will go quickly, 
however, so you must be prompt if you 
desire to obtain your portion. — Abra- 
ham $ Straus, Brooklyn, N. Y. 

The First Great Silk Sale of " Nine- 
teen-Nought-Nine." — Many lots, many 
kinds in each lot, and every kind abso- 
lutely and altogether new. Such are 
the sensational purchases made re- 
cently in a hurried trip to Eastern 
markets. Next to the unheard-of 
cheapness, the point of importance is 
the newness of these silks. In many 
instances nothing like them has ever 
been shown here. Most of them are 
spring 1909 styles, and nearly all of 
them are exclusive with us. 1908 was 
the greatest silk selling year in the 
store's history, and in this sale we have 
put forth every' effort to start 1909 
aright. Each lot or item is worthy of 
a grand individual sale. What shall 
you say, then, to a half dozen or so, 
all equally strong and attractive? Read 
every item — we never printed better 
silk news than this. — Field, Schlick <£* 
Co., Minneapolis, Minn. 

A good time to buy your holiday 
Silks. Never in the history of our 
store have we made such interesting 
prices on silks as at present. You 
cannot afford to buy elsewhere until 
you see these values. — Lantz, Mansfield. 

Silk and Velvet Remnants. — The girl 
who can make her own stocks, or who 
has planned fancy work for Christ- 
mas, has a feast of pretty things await- 
ing her. We have thousands of pieces 
of silks and velvets of every descrip- 
tion, in lengths varying from 1-4 to 
1 1-2 yards. — Mandel Brothers, Chicago. 

To see these beautiful silks in their 
rich colorings and attractive new pat- 
terns — silks that most women buy eag- 
erly nowadays, and offered! so much 
below their real value, one should be 
prepared to supply their silk needs for 
a good while to come. — Davison-Paxon- 
Stokes Co., Atlanta, Ga. 

Monday is silk day. You will long 
remember it. Eighteen thousand yards 
of silk in one vast sale — each yard 
spic-span new — just out of its original 
case — sparkling with lustre, scintillating 
with the subdued beauty of new color 
combinations, holding the eye entranced 
with the dainty charm that is lent by 
new stripes and dots and figures, and 
immediately conquering all beholders. 
—Sicgel, Cooper § Co., Chicago, III 
LKS 



1048 



ADVERTISERS CYCLOPEDIA 



The Parisian couturiers say " silks." 
The American dressmakers also say 
" silks !" Which means that it will be 
a silk season, par excellence. And the 
wizard looms have woven silks more 
exquisite in texture and coloring than 
ever before — such shades as you see in 
rare gems or beautiful flowers; and 
the mouselline finish makes them so 
soft and supple that they are shirred 
and plaited and ruched almost like 
chiffon. — Strawbridge § Clothier, Phila- 
delphia, Pa. 

It's a few of the best efforts of the 
silk weavers of Japan, France and 
Switzerland that we present tomorrow, 
though we would not have you judge 
their beauty and qualities by these 
prices. It's our excellent connections 
in the world of silk and our unsur- 
passed buying facilities that enable us 
to price these beautiful fabrics at so 
little. Elsewhere you would have to 
search the high-priced silks to find their 
equal. — T. Eaton Co., Toronto, Can. 

A silk sensation ! — Siegel-Cooper Co., 
New York. 

A stir in silks. The silk store is all 
a-bustle today, with the coming of fresh 
supplies of the pretty summer silks 
you're always so keen about. Silks for 
dozens of present uses, bright and new, 
of excellent, most trustworthy quali- 
ties, and each offering welcome because 
of unusual economies in price. — Wana- 
maker's, Philadelphia, Pa. 

" Nevertear " silks. All the store 
sections which have to do with the ward- 
robe are hastening to get in their first 
word on fall subjects. We have al- 
ready had something to say concern- 
ing some of the new fancy silks and now 
an important bit of news of black 
silks. We want to introduce a new- 
comer which bears its character right 
in its name and on its face — the " Nev- 
ertear" black taffeta silk. There is 
one of the finest makers in the coun- 
try back of the name and reputation 
of this silk. We feel as though we 
could afford to put our name back of 
it, too. " Nevertear " is quite differ- 
ent from the ordinary taffeta silk as 
we find it today. It is almost luster- 
less — and has a much softer finish — re- 
minds us of the old " American " silk, 
which some of you will remember. — 
" Nevertear " will make good its name 
— the maker's word for that. It is in- 
tended for dresses, petticoats, waists 
and linings. Its dull surface particu- 
larly recommends it for mourning wear. 
— Sibley, Lindsay $• Curr, Rochester. 

These beautiful new fabrics, just 

SI 



from the looms of Europe and America, 
from which all the best favored ideas 
come, will be especially admired for 
the richness of the designs and the 
new colorings. Every piece has been 
especially brought forward for this 
opening exhibit, and is exclusive to this 
section. New foulards in stripes, rings, 
ovals, nail-heads, diamonds, cannelle, 
plaids, floral effects and dots on grounds 
of gobelin, reseda, new browns, helio- 
trope, navy, cardinal, black and white — 
24 inches wide — yard, 75c and $1.00. 
Imported shantungs in new hand-drawn 
work — original designs by Japanese ar- 
tists — very practical and an exceptional 
value at this price — yard $1.50. New 
spring styles in hand-printed designs, 27 
inches, yard $1.75. — Marshall Field fy 
Co., Chicago, III. 

Fashionable silks at favorable prices. 
— Globe Warehouse, Scranton, Pa. 

The advent of real summery weather 
makes every woman who hasn't one wish 
for a fashionable foulard. These silks 
are dressy in appearance, delightfully 
cool and virtually dust proof. Every 
woman who dresses well knows their 
many virtues. — Hennessy's, Butte, Mont. 

No words that type can frame can 
speak with sufficient eloquence and 
force of the unmatched values to be 
found in this assemblage of Simpson, 
Crawford Co.'s silks, which are recog- 
nized as the standard of excellence. — 
Simpson, Crawford Co., New York. 

There are several hundred thousand 
yards of fine, new, perfect popular 
silks just received from the importer. 
They are silks that will be worn dur- 
ing the summer, fall and winter. There 
are evening silks, street silks, black 
silks, colored silks, fancy silks, plain 
silks, printed silks, in almost limitless 
variety. — Wanamakefs, New York. 

Summer silk news. — The first whis- 
perings of fashions for fall are heard 
in the silk store. Before dog days are 
over — and they are not uncomfortable 
this season — the avocations and plans 
of many compel them to give thought 
to the wardrobe for fall and winter. 

We are always mindful of this, and 
the various store sections which have a 
part in your dressmaking plant make 
preparations accordingly. — Sibley, Lind- 
say $ Curr Co., Rochester, N. Y. 

The silk for your fall gown will cost 
you an average of thirty cents a yard 
less than its value if you supply your 
needs from this rich assortment of 
autumn silks at specially favorable 
prices. — Wanamaker, New York. 
LKS 



OF SELLING PHRASES 



1049 



SMOKING JACKETS AND 
HOUSE COATS 



Our special lines of Christmas smoking 
jackets and bath robes are now on dis- 
play. Make your selections without de- 
lay and have the privilege of selecting 
from a complete new stock. Few things 
a man will appreciate more than one of 
these garments for a Christmas pres- 
ent. Do not wait until the big rush is 
on to do your buying in this line. — 
Titche Goettinger Co., Dallas, Tex. 

We have about 100 too many smoking 
jackets and housecoats in size 36 — in 
order to reduce the quantity in this one 
size we offer the coats at half price — 
all are fresh, new goods — put in for 
the holiday trade — double faced golf 
cloths, velvet and matelasse — former 
prices from $20 down to $5 — Choice 
Tuesday, just half price, or $10 down 
to $2.50. — The Plymouth Clothing House, 
Minneapolis, Minn. 

Men's House Coats at Half. — When a 
man is in the habit of slipping into a 
comfortable house coat or smoking 
jacket, as soon as he gets home at 
night, seasons make no difference to 
him. They do to us. We like to be 
rid of all our house coats, except a 
very few, by the early spring. So on 
all those that are booked for a hasty 
departure, we set half prices, and it's 
great good luck for the man who needs 
one of these most cozy, comfortable 
lounging coats. — The Wanamaker Store. 

Step into a house coat for a comfort- 
able evening at home. Throw off your 
business coat, and you'll wonder at the 
way your business cares vanish with it. 
Then slip on one of these cosy, comfort- 
able and dressy Benjamin house coats, 
and you'll begin to regret having been 
without it all this time. — C. D. Vail $ 
Co. 

A clearance sale of house coats and 
dressing gowns. Sold more of these 
handsome house coats than we did last 
Christmas season — by a whole lot. To 
keep a good selection up to the last day 
of Christmas shopping we placed heavy 
orders, even though it would be neces- 
sary to price-sacrifice a few after Christ- 
mas. Now the sacrifice. — The T. Eaton 
Co., Winnipeg, Can. 

Smoking Jackets. The sensible, prac- 
tical Christmas gift for a man, whether 
SMOKING JACKETS 



he smokes or not. Lowman has held 
the record for selling smoking jackets 
in all previous holiday seasons. This 
year we're going to break the record. 
Better jackets to offer you— better 
values to offer. A cleaner, choicer lot 
of jackets than "have ever been in this 
store before. And we bought them right. 
'We got these high-class jackets at about 
the same rate department stores pay 
for trash. To make an interesting sale 
we have included the bath robes and 
dressing gowns, divided the entire stock 
into three lots and put them on special 
sale Monday morning as follows. — Low- 
man <$; Co., Los Angeles, Cal. 

Smoking Jackets. Fine assortment of 
attractive holiday smoking jackets, cut 
new style length and long lapels, fine 
quality broadcloth, tricot, eiderdown and 
fancy cassimere fabrics in blues, grays, 
tans, greens and plum shades, trimmed 
with fancy plaid and striped linings, 
also cuffs, collars and pockets trimmed 
with same fancy linings. $2.45 to $15. 
— Koch Bros., Allentown, Pa. 

Bright colors in smoking jackets. 
Some stunning patterns that you will 
like. Come in and look these novelties 
over before the choicest ones are chosen. 
— King's, Philadelphia. 

Makes you want to stay at home. 
Get into one of these house coats at the 
close of a hard day — you'll vow home 
keeping hearts are happiest. — Weed's, 
Buffalo, N. Y. 

No use loafing around the house 
nights in your shirt sleeves when you 
can get a comfortable, stylish house coat 
at these low prices. We thought of 
your interests when the opportunity to 
make a good purchase was offered — now 
come here and pick out your coat. A 
multitude of styles— nearly every size. — 
Lamson's, Toledo. 

Nothing induces a man to stay to 
home nights more than home comforts. 
Buy for your husband a comfortable 
house coat or smoking jacket — have it 
handy every night — you'll break up the 
longing for an evening with the boys or 
at the club. Some very pretty coats 
and jackets just in. Prices cover a 
broad range and sizes are suitable for 
any man.— Boston Store, Chicago, III. 
AND HOUSE COATS 



1050 



ADVERTISERS CYCLOPEDIA 



SOAP 



Fairy soap makes white hands and 
faces. No other toilet and bath soap 
has the cleansing qualities, the handy- 
shape, and the lasting purity of Fairy 
Soap. It is pure white and remains 
so as long as it lasts. The price is 
but 5 cents — each cake wrapped and 
packed in a separate carton. — The N. K. 
Fairbanks Co., Chicago, 'III. 

For more than a hundred years Pears 
has remained ahead of a thousand 
others. — Selected. 

The odor left by a highly-scented toi- 
let soap is not agreeable to most people 
of refined tastes. A delicate perfume 
may be used after an Ivory Soap bath 
with much more pleasing effect. Ivory 
Soap is so pure that it leaves only a 
sensation of perfect cleanliness. — Se- 
lected. 

The morning bath starts the day right, 
makes the skin glow with health, gives 
that comfortable feeling of perfect 
cleanliness, if you use Woodbury's Facial 
Soap. Scientifically adapted to promote 
and preserve delicacy of the complexion. 
Stimulates the pores, tones up relaxed 
muscles, puts the skin in pink of con- 
dition, smooth, firm, clear. — Selected. 

Don't break your back rubbing clothes 
when you can avoid it so easily by us- 
ing Easy Task Soap. A pure white 
article made of only the best material. 
It requires no rubbing or boiling. 
Your clothes will last longer too. — The 
Hewitt Bros. Soap Co., Dayton, Ohio. 

For infant or adult there is no soap 
as good as Ricksecker's soap for the 
skin and complexion. Being absolutely 
pure and free from all injurious sub- 
stances, there can be no harm from its 
use. Doctors throughout America use 
and indorse this famous soap. Price 25c 
a cake, or 65c per box of three cakes. 
— Off $ Vaughn Drug Co., Los Angeles. 

Sleep cannot be imitated except in 
appearance, neither can Ivory Soap. 
There are other white soaps that look 
like Ivory soap, this is a penalty which 
it pays for its great success. But do 
not be deceived, there is only one Ivory, 
the others are imitations that fall far 
short of its perfections. — Selected. 

Lifebuoy Soap is more than soap, yet 
it costs no more, for while it cleanses 



thoroughly it also disinfects — purifies — 
at the same time. As electricity gives 
light as well as power, so Lifebuoy Soap 
cleanses as well as destroys the unseen 
germs of disease. Ordinary soaps 
merely cleanse but do not safeguard 
health by destroying the germs of dis- 
ease as Lifebuoy does. Buy a cake 
from your dealer, use it all up, and if 
it does not do all we say, he will refund 
purchase money promptly. — Lifebuoy 
Soap ad. 

The sweetest thing on earth is the 
face of a little child. Its skin is ex- 
quisitely delicate, like the bloom of a 
ripe peach. Imagine washing a peach 
with colored and perfumed soap ! Next 
to pure water, Ivory soap is the purest 
and most innocent thing for a child's 
skin. No chemicals ! No free alkali ! 
Just a soft, snow-white puff of down, 
which vanishes instantly when water is 
applied. — Proctor $ Gamble Co. 

Are there blemishes on your skin ? 
Pimples, rash, clogged pores, black heads 
or freckles ? They can be removed per- 
manently. Craddock's Medicated Blue 
Soap heals and keeps smooth and soft 
the most sensitive skin. In fact, it is 
the only soap that is sold under a posi- 
tive guarantee to cure any and all skin 
diseases. Craddock's is "the soap that 
soothes." — Selected. 

The daintiest soap made is Hand 
Sapolio for toilet and bath. Other soaps 
chemically dissolve the dirt — Hand Sa- 
polio removes it. It contains no ani- 
mal fats, but is made from the most 
healthful of the vegetable oils. It opens 
the pores, liberates their activities, but 
works no chemical change in those 
delicate juices that go to make 
up the charm and bloom of a 
perfect complexion. Test it your- 
self. The fame of Sapolio has reached 
far and wide. Everywhere in millions 
of homes there is a regard for it which 
can not be shaken. Sapolio has done 
much for your home, but now for your- 
self — have you ever tried Hand Sapo- 
lio, for toilet and bath? It is related 
to Sapolio only because it is made by 
the same company, but it is delicate, 
smooth, dainty, soothing, and healing 
to the most tender skin. It pleases 
everyone. — Selected. 



SOAP 



OF SELLING PHRASES 



1051 



SODA 



The soda water we serve is sure to 
please those who appreciate quality. — 
Wanarnaker's, New York. 

Leave your thirst at our fountain. 
" The parting will be sweet.'' — Wana- 
rnaker's, New York. 

The soda water we serve touches the 
thirsty spot and satisfies the fastidious 
ones. — Wanarnaker's, New York. 

Delicious foaming soda flavored with 
pure fruit syrups and served with cream. 
Can anything be cooler or more cooling? 
— Macy's, New York. 

Refresh yourself during the summer 
days at our soda fountain. The most 
delicious drinks with pure fruit flavors. 
Just try our fountain once. — Wanarna- 
ker's, New York. 

The difference in soda drinks. — Two 
persons may mix the same materials 
and get a greatly different result. Then, 
too, the deliciousness of a drink depends 
much on the quality of the ingredients. 
Our fountain is in charge of an exper- 
ienced dispenser — a man who thoroughly 
understands the serving of mixtures and 
who keeps instant tab on the new things 
as they are introduced; and in line with 
the policy of our whole store none but 
the absolutely pure materials are served 
from our fountain. — Wanarnaker's, New 
York. 

She smiles with delight, and so do all 
our patrons when ice cream is served 
that is calculated to tickle even the most 
fastidious taste, made from the very 
purest and choicest of cream and fruit 
flavors, containing nothing in the small- 
est degree unhealthful. It is both de- 
licious and wholesome. — Wanarnaker's, 
New York. 

Cooling lays for thirsty days. — Cald- 
well Sweet, Bangor, Me. 

There are other reasons besides lo- 
cation to account for the crowds at 
Dean's fountain — try the soda! — Dean's, 
Los Angeles, Cal. 

Chocolate ice-cream soda made and ser- 
ved exactly right. — Chocolate is the hard- 
est to make and make right. It requires 
so much care and attention. Then good 
chocolate is expensive and a great many 
" skimp '' on the quantity used. Try 
our chocolate — it's delicious. — Andrew R. 
Cunningham, Detroit, Mich. 

Hot, isn't it? Soda water and ice 



cream are the most desired articles now- 
a-days. The following ads, selected from 
old newspapers, are a little modified and 
herewith given for the benefit of those 
who are looking for suggestions when 
writing ads for the hot and thirsty. — 
Wanarnaker's, New York. 

Always remember at Wiley's it's pure, 
that's sure. Our fountain is marked by 
its daintiness and cleanliness — every- 
thing looked after as carefully and kept 
as clean as though we had to do all the 
drinking ourselves. Our soda water and 
ice cream are the kind that's sure to 
please you — we are confident of that, for 
no purer or better can be made. — Wiley's, 
Atlanta, Ga. 

Ginger ale outclasses lemonade, and 
there is not the trouble of making it. 
We have the genuine Belfast. Just hot 
enough to be interesting. — T. E. Burns 
Company, Knoxville, Tenn. 

Refresh yourself during the Summer 
days at our soda fountain. The most 
delicious drinks with pure fruit flavors. 
Just try our fountain once. — F. L. Gut- 
mann, Colorado Springs, Colo. 

Strawberry ice cream. The choicest 
selected strawberries and bananas make 
these two flavors of our ice cream es- 
pecially fine. Our pineapple, vanilla, 
chocolate and others are the best of their 
kind. — Hazelwood Co., Spokane, Wash. 

It touches the spot just right, and the 
effect produced stays with the drinker. 
Don't flood the stomach with ice water 
and other stuff that brings discomfort 
first and dyspepsia afterwards. What's 
more delicious than our foaming soda, 
flavored with pure fruit syrups and 
served with cream? Can anything be 
cooler or more cooling? Drinking it has 
delighted crowds and hurt no one. — 
Wyman's, Bangor, Me. 

Wiley's is a delightful place to visit 
these warm days. And why so? A 

large, bright and well-ventilated room, 
cool as can be— music by Atlanta's best 
orchestra— and the purest and best pos- 
sible iced drinks, ice cream and ices ser- 
ved. Could you want for a better Sum- 
mer attraction? Before and after a 
tour of shopping in the mornings and 
afternoons, or a car ride after tea, are 
the times to think of us and the many at- 
tractions that await you.— Wiley's, At- 
lanta, Ga. 



SODA 



1052 



ADVERTISERS CYCLOPEDIA 



Drink Dean's delicious ice cream and 
soda. It's satisfying, it's cooling. — Dean's 
Drug Store, Los Angeles, Cal. 

Leave your thirst at Dean's fountain. 
" The parting will be sweet." — Dean's, 
Los Angeles, Cal. 

Barton's maple mist and sweet cherry 
5c. ice cream soda are considered the 
finest drinks in the city. We use only 
the pure fruit juice. When warm and 
thirsty come and see us. — Will M. Bar- 
ton, Mansfield, Ohio. 

Pomona ice. — A fruit punch that has 
body and a delicious New Flavor that's 
produced by the blending of choice ripe 
fruits. We make it and it is served 
at our fountain (5c.) every day. A 
cool, refreshing summer drink without an 
equal. — Schlotterbeck $• Foss Co., Port- 
land, Me. 

Ice cream soda. — There's but one good 
kind and you'll find that at Malstrom's. 
It is our earnest endeavor to " Get Next " 
to just what you want, not too sweet, 
just enough soda water "to make it 
right " and only the best ice cream. 
Best fruit flavors and all the new 
*' kinks " in serving make this the best 
soda fountain in the North. — Malstrom 
Bros., Tacoma, Wash. 

The Drinks We Serve are just as 
good on cool days as hot. We've drinks 
for all appetites and all people. Our 
Soda is as pure and delicious as it's 
possible to make. Our Ginger Ale is 
a world beater — has that satisfying taste 
that makes it so popular. Our Policy 
of Low Prices pleases the public, and 
that's what we are here for. — Loranger 
$ Culver, Saginaw, Mich. 

Dean's soda is sure to please those 
who appreciate quality. — Dean's Drug 
Store, Los Angeles, Cal. 

A delicious summer drink that is 
healthful for the children, as well as 
adults, is our sparkling root beer, lemon 
soda, and sarsaparilla. For mixing 
drinks for papa and his friends there 
is nothing so delicious as our snappy 
ginger ale and our fine carbonated waters. 
No one should be without these comforts 
during the Summer months. — Spokane 
Bottling Works, Spokane, Wash. 

Hall's soda touches the thirsty spot 
and satisfies the fastidious ones. — Geo. 
E. Hall $ Co., Binghamton, N. Y. 

Good Soda. — Syrups made from the 
fruit, plenty of ice, " velvet " ice cream, 
clean glasses and spoons and an oblig- 
ing clerk, all go together to make a 
glass of good soda. — Andrew Cunning- 
ham, Detroit, Mich. 

A glass of soda smoothes things out 

SO 



and ends a lovers' quarrel, makes mam- 
ma and the children happy and braces 
up papa for his business duties. There 
is nothing so refreshing or so bracing 
on a warm day as a glass of our ice 
cream soda, flavored with pure fruit 
juices or our orange phosphate. Try 
it. — Smith $ Good, Lexington, Ky. 

When you drink Sun's soda you drink 
the best, the freshest, the cleanest soda 
made. We know how to mix soda drinks 
in the proper style — know just what to 
put into them to reach perfection. If 
it's an egg chocolate you order, you'll 
drink the best egg chocolate that can 
be made. If it's an ice cream soda, 
ditto. In fact, it doesn't matter what 
you order, it will be the' best. Now, 
suppose you try us once — a fountain in 
every store. — The Sun Drug Co., Los 
Angeles, Cal. 

" Mr. Smith, how do you make such 
delicious ice cream ?" A frequent ques- 
tion asked of us. Do you know how 
delicious it is? Drop in and let us 
serve it to you. Everything is neat and 
clean and of the best. We make over 
100 different drinks with and without 
ice cream and they are all right. — - 
Smith's Pharmacy, Janesville, Wis. 

" Never tasted anything nearly so 
good " is the verdict of all who have 
tried our choice fruit flavor soda. It's 
so delicious as to almost force an ex- 
pression of delight from a sphinx. Pre- 
pared from purest and finest ingre- 
dients, it is always of uniform high 
quality. Try a glass of this unrivaled 
ice cream soda. 'Twill make you feel 
there's something worth living for. — 
Hemlick, Mansfield, O. 

The Difference in Soda Drinks. — Two 
persons may mix the same materials 
and get a greatly different result. Then, 
too, the deliciousness of a drink de- 
pends much on the quality of the in- 
gredients. Our fountain is in charge 
of an experienced dispenser — a man who 
thoroughly understands the serving of 
mixtures and who keeps instant tab on 
the new things as they are introduced; 
and in line with the policy of our whole 
store none but the absolutely pure ma- 
terials are served from our fountain. — 
Hefiey-Arcularius Drug Co., Colorado 
Springs, Colo. 

The soda that's right. It's said to 
be the best in town — this soda of mine 
— but that's just because it's made right, 
flavored right and served right. There's 
a lot in knowing how to do things right, 
even in the soda water business. — Turn- 
er's Drug Stores, Altoona, Pa. 
DA 



OF SELLING PHRASES 



1053 



Cool, sparkling soda, served in cool, 
thin, sparkling glasses by an expert 
mixologist, makes Wynkoop's ideal soda 
peer of all. We've many new drinks 
this year. — Wynkoop-Vaughn Co., Ta- 
coma, Wash. 

To drink a dream try our soda water. 
It is all that money, experience, skill 
and cranky ideas as to purity and clean- 
liness can make it. Sparkling water, 
rightly charged — pure fruit syrups- 
plenty of ice — glasses of ample size — 
these are a few of the features that 
account for its excellence. Try our 
perfect and daintily served soda once 
and you'll need no second urging. — ■ 
Sawyer's Pharmacy, Schenectady, N. Y. 

Our ice cream soda and sundaes are 
so good that they are helping us to 
sell more soda water than we ever sold 
before. Let our soda fountain help 
make this hot weather pleasanter. — Ped- 
ley, Mitchell fy Egbers, Cannon City. 

We are especially prepared to fur- 
nish bottled soda in any quantity to pic- 
nic and excursion parties, and the best 
for the money — always. — Solomon's, Pen~ 
sacola, Fla. 

It touches the spot just right, and 
the effect produced stays with the 
drinker. Don't flood the stomach with 
ice water and other stuff that only 
brings discomfort first and dyspepsia 
afterwards. What's more delicious than 
our foaming soda, flavored with pure 
fruit syrups and served with cream? 
Can anything be cooler or more cool- 
ing? Drinking it has delighted crowds 
and hurt no one. — Macy's, New York. 

Dean's soda touches the thirsty spot 
and satisfies the fastidious ones. — 
Dean's, Los Angeles, Cat. 

For a pure and delicious sherbet or 
punch try one of Wiley's, made from 
the purest cream and choice ripe fruit 
juices. — Atlanta, Oa. 

Delicious soda waters aren't a hap- 
pening. It takes pure fruit juices, the 
best of ingredients, utmost cleanliness 
and expert knowledge to produce them. 
— Charles Sttickert, Trenton, N. J. 

We are often asked why it is that 
our soda and fountain drinks taste so 
much better than those they get at other 
places. It is because the water is per- 
fectly carbonated by our electric gen- 
erator producing that clear, sparkling 
water, with its snap and sparkle, that 
goes right to the thirsty spot. It is 
because our fountain is so constructed 
that it produces the coldest soda water 
that can be drawn. It is because our 
fountain is the sanitary kind, and every 



glass of soda drawn from it means 
health and happiness.— Pedley, Mitchell 
$ Egbers, Cannon City, Colo. 

A lover's retreat is our soda foun- 
tain. For those who love a cool and 
refreshing soda, flavored with the real 
taste of the garden, just sweet enough, 
our fountain suits. There must be 
something about our fountain that 
brings people back for more. You will 
come back, too, when you taste our 
flavors. — Owl Drug Store, San Ber- 
nardino, Cal. 

Of course you want the best soda. 
Ever try Kingston's? If you have, you 
know it's the best. If you haven't — 
well you know you are missing it. It's 
cold, sparkling, luscious with rich 
creamy cream — and tastes just right. 
We mix it as you want it. — Kingston, 
Denison, Texas. 

Our ice cream soda is one of the 
most popular drinks to be had in town. 
It brings people from everywhere; it's 
so delicious and cool. — Geo. E. Savage, 
Portland, Me. 

Soda Water at Will— With a " Spark- 
lets " Bottle. — How often have you 
wanted carbonic water, to add the neces- 
sary life to your cooling drink, and 
found the club soda or syphon exhaust- 
ed ? With a " sparklet " outfit no such 
accident can happen; for you can al- 
ways have your soda water plant at 
your elbow. There's a magic in the 
little capsules, that is easily invoked 
to make a cooling and refreshing drink. 
An attractive new feature is the club 
soda set of six bottles, charging case, 
and box of " sparklets " capsules, so 
that a sufficient supply of carbonated 
water can be prepared and set away to 
keep cool, until needed. — Wanamakefs, 
New York. 

Ing's ideal soda is soda lightful. — 
The Ing £ Allen Drug Co., Sacramento. 

Dean's soda tickles the palate and 
quenches thirst. — Dean's Drug Store, 
Los Angeles, Cal. 

Dean's delicious foaming soda flav- 
ored with pure fruit syrups and served 
with ice cream. Can anything be cooler 
or more cooling ? — Dean's, Los Angeles. 

The choice is not limited to half a 
dozen flavors. There's more than twice 
that number from which to select the 
flavoring for your soda water. All are 
rich fruit syrups and perfectly deli- 
cious. The soda water is pure and whole- 
some, and everything around the foun- 
tain and counter is clean and inviting. 
— Patten Pharmacy, Grand Forks. 



SODA 



1054 



ADVERTISERS CYCLOPEDIA 



Try our delicious soda water and 
you will get the coolest and most de- 
licious drink right in front of our foun- 
tain. We have the purest and best 
syrups and flavors, and we know ex- 
actly how to draw a glass of soda that 
will hit your thirsty spot every time. — 
Peoria Candy Kitchen, Peoria, III. 

It's Drinking Time. — Don't wait until 
you are thirsty. Thirst isn't necessary 
for the enjoyment of our soda. Extra 
good soda is good any time. There's 
satisfaction in its deliciousness. Our 
soda isn't the ordinary soda — it isn't 
made from ordinary materials. It's the 
kind of soda that requires the best 
grade of fountain supplies, abundance 
of ice, skill and conscience in the mak- 
ing. It's the kind that affords little 
profit and makes friends. — Dr. E. D. 
Morrison $ Co., Valley Junction, la. 

To Reach That Thirsty Spot.— Makes 
no difference how big your thirst is, a 
soda drawn from our fountain is sure 
to quench it. Our ice cream soda has 
every element of superiority — that's the 
secret of its popularity. — Loranger $" 
Culver, Saginaw, Mich. 

Our best soda fountain is sizzling and 
fizzing and bubbling with the most de- 
licious drink. None but the best qual- 
ity of materials is used, and folks tell 
us that we know how to make delicious 
soda drinks. — A. G. Reynolds $• Co., 
Co., Denison, Tex. 

Satisfying Soda. Our soda is made 
just right, tastes just right and the 
drinking is followed by that satisfied 
feeling. Any drink worth drinking we 
serve, serve several to be found here 
only. Bring in your thirst and call 
for the antidote you found most sat- 
isfactory. — J. G. Jamieson, Charlotte- 
town, P. E. I. 

A bargain in every glass. Some soda 
water is good and some not so good. 
Ours is too good to sell for 5 cents; 
but as we cannot afford to sell a poor 
glass of soda any more than we can a 
poor drug, we will give you a bargain 
in every glass. — Jay Smith $• Son, Sag- 
inaw, Mich. 

The vast army of soda water drinkers 
is growing as the days grow warmer. 
Refreshing and exhilarating, it's the 
most popular summer beverage for all 
classes of people. Those who visit this 
fountain are of one opinion — " the soda 
that wets the dry spot." — Turner's Drug 
Stores, Altoona, Pa. 

Chocolate ice cream soda is the hard- 
est flavor to make right, it requires so 
much care and attention. Besides, good 

SO 



chocolate is expensive; but that makes 
no difference here. Our chocolate is 
perfect in quality and generous in quan- 
tity. Try it — it's delicious. — Clark's Ice 
Cream Parlor, Lockport, III. 

Say, girls, the laugh has been on you 
so many times about your complexions 
being bought in a drug store at two 
bits a box — Here's a secret — You can 
buy it for five cents a glass at our 
soda fountain — and it's the kind that 
won't come off. You may tell that 
healthful tint in the cheeks of a ma- 
jority of smiling faces about our foun- 
tain, any day, for our soda tattoos a 
rosy, healthful hue that sapolio couldn't 
budge — there's health in every drop — 
mental nourishment, * too — for it drives 
away dull care and instills a cheerful 
disposition. — The Ing § Allen Co., Sac- 
ramento, Cal. 

Soda Water Philosophy. Facts worth 
remembering. Some people don't be- 
lieve in soda water. They say it's too 
sweet — injures the stomach, etc. That's 
nonsense ! True, there's a great deal 
of poor stuff sold under this name — 
chemical syrups, half carbonated water 
■ — but when you drink what we serve, 
you do your palate, your stomach and 
your digestion a genuinely good turn. 
In the tropics fruits of all kinds are 
the principal diet — a wise Providence 
so provides it. When the sun brings 
out the perspiration here, we give you 
the pure fruit juices without the pith 
and fibre, which are the indigestible 
parts. And the sparkle — who will say 
it isn't better than the exhilaration of 
alcohol? And the refreshing coolness — 
who will claim it is not more invigor- 
ating than the effects of beer or wine? 
The drinking habit won't harm you if 
it gets its supply from our fountain. 
Come — and bring the lady with you! — 
Adrian Paradis, Brooklyn, N. Y. 

There is nothing on earth that will 
cool you as quickly as a glass of pure, 
sparkling, delicious soda. And when 
prepared with the purest of fruit juices 
and choicest of cream, like ours, it is 
as nectar for the soul. We serve ice 
cream soda that can't be excelled. Cool- 
ing, refreshing, reviving, wholesome, 
palatable, delightful. You must try it. 
— Mykrantz Pharmacy, Columbus, Ohio. 

Oh, But It's Good.— That's what they 
all say about our soda. When some- 
thing really delicious, refreshing and 
satisfying is desired, drop in here and 
try our ice cream soda. It's the very 
acme of Summer pleasure. — Gray $• 
Worcester, Detroit, Mich. 
DA 



OF SELLING PHRASES 



1055 



Our soda fountain is now at your ser- 
vice for the summer season. A fine 
place to stop and enjoy a delicious, re- 
freshing drink — pure and wholesome.— 
The Diamond Drug Store, Kansas City. 

A few swallows of Mykrantz's deli- 
cious, cold and sparkling soda water on 
a sultry day will open your eyes to 
the difference in a high grade, pure 
fruit juice flavoring and that made by 
artificial processes. Mykrantz's choice 
soda water is a boon to the thirsty on a 
hot day like this. — Mykrantz, Columbus. 

Something sparkling, exhilarating, re- 
freshing comes from our soda fountain 
on every turn of the valve. You will 
soon learn how delicious each one of 
the many drinks we prepare is. And 
you will soon learn that our soda is as 
pure and wholesome as perfect mater- 
ials and great care can make it. — Dud- 
ley's Drug Store, Silver Springs, N. Y. 

There is nothing on earth that will 
cool you as quickly as a glass of pure, 
sparkling, delicious soda, and when pre- 
pared with' the purest of fruit juices 
and choicest of cream, like ours, it is a 
nectar to the soul. The ice cream soda 
we serve cannot be excelled. It is cool- 
ing, refreshing, reviving, wholesome, 
palatable and delightful. You must try 
it at Lilley's Ice Cream Parlors and 
Candy Factory, Victoria, B. C. 

Sliced Peaches and Crushed Rasp- 
berries. — What a vision of deliciousness 
arise as you think of them in connec- 
tion with a cooling draught! How 
tempting the thought! Well, they're 
more than tempting when served with 
our ice cream soda. All this would be 
wasted on old customers. They know 
there's no drink like these two bev- 
erages of ours. They're around our foun- 
tain every day. It's the stranger that 
we hope to attract. — Schlotterbeck <$; 
Foss Co., Portland, Me. 

An elevated taste is displayed by 
those who drink our soda water. They 
have learned to discriminate between the 
good, bad and indifferent and have 
chosen the good as their favorite bev- 
erage. Our soda fountain can supply 
an almost endless supply of flavors, and 
from those and the pure soda water are 
concocted delightful, refreshing, whole- 
some and invigorating drinks. — A. L. 
Ziegler, Druggist, York, Pa. 

Hall's is a delightful place to visit 
these warm days. And why so? A 
large, bright and well ventilated room, 
cool as can be — music by electric piano, 
and the purest and best possible iced 
drinks, ice cream and ices served. Could 



you want for a better summer attrac- 
tion? Before and after a tour of shop- 
ping in the mornings and afternoons, 
or a car ride after tea, are the times 
to think of us and the many attrac- 
tions that await you. — Geo. E. Hall $ 
Co, Binghamton, N. Y. 

Meet me at Watson's fountain. 
That's what you should say to your 
friends if you want to please them. We 
have an expert operator in charge at 
each of our stores. Our soda is pure, 
delicious, refreshing and everything that 
good soda should be. — Watson's, Winni- 
peg, Can. 

Delicious soda daintily served. Every- 
body likes our soda water with its spark- 
ling freshness, its refreshing ice-cold- 
ness and its thorough purity and whole - 
someness. We go to endless pains to 
make each drink suit the particular taste 
of each individual customer. We serve 
it just as you like it. — People's Phar- 
macy, Denison, Texas. 

Ice cream soda. — There's but one good 
kind and you'll find that at our foun- 
tain. It is our earnest endeavor to 
"Get Next" to just what you want, 
not too sweet, just enough soda water 
to " make it right " and only the best 
of ice cream. Best fruit flavors and 
all the new " kinks " in serving make 
this the best soda fountain. — Wana- 
maker, Philadelphia. 

Our soda fountain is the chilliest, 
coldest, frostiest proposition in town. 
— Loranger fy Culver, Saginaw, Mich. 

Our ice cream soda is one of the most 
popular drinks to be had in town. It 
brings people from everywhere, it's so 
delicious and cold. — Macy's, New York. 

An elevated taste is displayed by 
those who drink our soda water. They 
have learned to discriminate between 
the good, bad and indifferent and have 
chosen the good as their favorite bev- 
erage. Our soda fountain can supply 
an almost endless supply of flavors, and 
from those and the pure soda water 
are concocted delightful, refreshing, 
wholesome and invigorating drinks. — 
Wanamaker, Philadelphia. 

" Never tasted anything nearly so 
good " is the verdict of all who have 
tried our choice fruit flavor soda. It's 
so delicious as to almost force an ex- 
pression of delight from a sphinx. Pre- 
pared from purest and finest ingredients, 
it is always of uniform high quality. 
Try a glasks of this unrivaled ice cream 
soda. 'Twill make you feel there's 
something worth living for.— Walla- 
maker's, Philadelphia, Pa. 



SODA 



1056 



ADVERTISERS CYCLOPEDIA 



Our ice cream parlor is a delightful 
place to visit these warm days. And 
why so? A large, bright and well ven- 
tilated room, cool as can be — and the 
purest and best possible iced drinks, 
ice cream and ices served. Could you 
want anything better in these scorch- 
ing ho't days ? — Macy's, New York. 

Pomona Ice. — A fruit punch that has 
body and a delicious new flavor that's 
produced by the blending of choice ripe 
fruits. We make it and it is served 
at our fountain (5c) every day. A 
cool, refreshing summer drink without 
an equal. — Macy's, New York. 

Real ice cream soda. That's the kind 
we serve. Although in this enlightened 
age it is possible to make a pretty good 
imitation of ice cream without using 
cream of sugar, we are still old-fash- 
ioned and use the real ingredients. 
That's why you get such delicious ice 
cream soda here. We spare no ex- 
pense in making our ice cream soda. 
Not only is the ice cream pure and 
good but the syrups are made from 
real luscious fruits. If it were pos- 
sible to make better we would do so. 
Our cleanly service helps to make soda 
drinking more delightful. — Reynolds 
Drug Co., Denison, Texas. 

Soda. The darkest face will brighten 
after a glass af our delicious soda. The 
tired and thirsty man or woman will 
find it both satisfying and refreshing. 
A glass of sparkling soda drawn from 
our fountain will make you think it in- 
deed the fountain of youth. It will 
banish the lassitude due to the heat, 
comfort the parched throat and tickle 
the palate as no other drink can. Have 
one with us. — Exchange Drug Co., Mont- 
gomery, Ala. 

Soda Fountains. Several rare bar- 
gains in our warerooms for quick de- 
livery. Easy terms of payment. A 
postal will bring our representative. — 
Robert M. Green fy Sons, Philadelphia. 

Golden Orangeade. Cooling, refresh- 
ing, healthful. A soda beverage that 
makes a long thirst scamper. If you 
drink Golden Orangeade you will wish 
you had a neck as long as a giraffe's. 
It is the drink for these sizzling July 
days. Long drink, 5c. — Towne, Seccombe 
$• Allison, San Bernardino, Cal. 

When thirsty quench your thirst at 
our soda fountain. The coolest, most 
refreshing drinks are to be obtained 
there. The best ice cream soda in the 
city, made from pure fruit flavors. 
Root beer, vichy and all kinds of min- 
eral waters served ice cold, for hot 



weather thirsts at The Modern Phar- 
macy, Binghamton, N. F. 

A sip for the fair generally includes 
a glass of delicious soda water. We 
have it in all flavors as well as all other 
" soft drinks," such as sarsaparilla, gin- 
ger ale, root beer, etc. It is all pure 
and guaranteed. There is a delightful 
feeling of comfort that follows a drink 
of this matchless soda. Make a trial of 
it in the near future. Then you will 
wonder how you have managed to do 
without it so long. — Owl Drug Store, 
San Bernardino, Cal. 

Pure food chocolate with our sun- 
daes. The chocolate we use to make 
our syrups for the fountain is " Bens- 
dorp's," the most expensive, the purest 
made. Imported for high grade use, it 
is one of the few that conforms to 
the Pure Food Law. Try a soda with 
this chocolate. — Central Drug Co., San, 
Bernardino, Cal. 

The Fountain. Refresh yourself dur- 
ing these hot days at the Marble Foun- 
tain. The most delicious drinks with 
pure fruit flavors. Lemonade, coca- 
cola, but our specialty is ice cream soda. 
In the tea room we serve ice cream in 
all sorts of unique ways. — Schipper <$T" 
Block, Peoria, III. 

Soda Fountains. We are well equip- 
ped for the season. Fountains at all 
our stores. Expert operators to sup- 
ply you with all the latest American 
mixtures and favorite flavors. Every- 
thing modern and up-to-date. Bright, 
cheerful stores and parlors. — The Wat- 
son Confectionery Co., Ltd., Winnipeg. 

The best soda in town. It is our 
aim to make the best soda. We there- 
fore spare neither trouble nor expense 
to secure the best results. Natural 
fruit flavors, plenty of ice, cleanliness 
and superior skill in dispensing make 
"Gorgas' soda" just what you want it 
to be — pure — delicious — satisfying. — 
Gorgas, Ilarrisburg, Pa. 

A satisfied expression will be noticed 
in your face after one of our cooling 
and refreshing tutti-frutti sundaes. Ask 
our mixologist. — Wynkoop-Vaughan Co., 
Tacoma, Wash. 

So-da you see the point. The leading 
soda men in all its branches. Purity in 
water and best of material in the manu- 
facture of goods is our motto. — Pioneer 
Soda Works, Reno, Nevada. 

Maple mist and sweet cherry five-cent 
ice cream soda are considered the fin- 
est drinks in the city. We use only 
the pure fruit juice. When warm and 
thirsty come and see us. — Macy's, New 
York. 



SODA 



OF SELLING PHRASES 



1057 



STATIONERY 



Forty per cent, discount sale on some 
society stationery. "French dimity" is 
one of the most popular and best sell- 
ing papers in our society stationery at 
25c per pound. It is "standard" — the 
stock never varies. The manufacturers, 
in some unaccountable way, made for 
us last month a quantity that was a 
little light in weight — just enough to 
forbid its sale as regular stock. The 
quality is perfect, but instead of 76 
sheets to the pound it is sufficiently light 
to average 98. This warrants you in 
anticipating your stationery wants for 
a long time. — The Burrows Brothers Co., 
Cleveland, Ohio. 

Visiting cards, monogram dies en- 
graving. We take pleasure in announc- 
ing that we -are now in a position to fill 
all orders for engraved plate work and 
die embossing with promptness and dis- 
patch. Samples now ready for your in- 
spection. — H. S. Crocker Co., Sacra- 
mento, Cal. 

"The Drug Store on the Corner." 
How do your letters look? Are they 
dainty epistles, written on paper that 
will appeal to people of good taste? 
Strangers often judge correspondents 
by the kind of stationery they use. 
Don't be judged wrongly by using poor, 
out-of-style papers when only a slight 
outlay will provide you with a box of 
stationery that is strictly correct. Any- 
thing from our new spring styles will 
be right, and there's a wide variety 
from which to select at prices from 25c 
to $1.00 a box. — Central Drug Company, 
San Bernardino, Cal. 

Wedding stationery. This store is 
rightly known as headquarters for the 
finer grades of wedding announcements, 
invitations, "at home" and visiting cards. 
We carry the highest class stock made — 
our workmanship is perfect — service 
quick and prices exceedingly moderate. 
Ask to see specimens of the newest 
styles.— Field, Schlick $ Co., St. Paul. 

Another marvelous stationery offer. 
Again we are in the lead — this time it's 
Knickerbocker Vellum, a hand plait laid 
correspondence paper at a popular price. 
We will, as usual, give our patrons the 
very newest thing in paper at the very 
lowest possible prices, and in addition 
this paper will be sold exclusively at 
the Mannheimer store. You have no 



doubt been reading about this style of 
paper for some little time, and we now 
have it so that it can be sold at a very 
low price. This rich looking paper 
comes in white only — is perfect to write 
upon, as the pen glides over the sur- 
face so easily. It has a beautiful text- 
ure, comes in four of the most wanted 
sizes, and artistic cuts in envelopes- 
Bijou (note), Louvre, Cambridge, Glad- 
stone and Empress, and is truly the 
gem of all writing papers. Don't for- 
get when you're down town to ask to 
see this excellent paper. You should 
have it on your writing table, as it is 
ideal. — Mannheimer Bros., St. Paul. 

Correct wedding stationery for June 
brides. If you're undecided just what 
kind of stationery or lettering you want, 
a suggestion from us will no doubt prove 
of value, for we are always in close 
touch with the latest ideas in form, 
wording, lettering, etc. This season's 
samples are now ready and show the 
newest style lettering — shaded old Eng- 
lish, French text, script, etc. — and our 
stationery section possesses every possi- 
ble facility for the execution of invi- 
tations, announcements, commencements, 
programmes, at home, calling cards, etc., 
in a manner that is both highly artistic 
and faultlessly correct, and always at 
the lowest prices. — Mannheimer Bros., 
St. Paul, Minn. 

Engraving and stationery. Thousands 
of people recognize our superior work- 
manship in the engraving business by 
continually re-ordering from their card 
plates which are left with us. We have 
just received an enormous shipment of 
visiting cards which will be used in fill- 
ing holiday orders. Our stock of high 
grade writing paper is most complete, 
comprising Whiting's French Organdie 
and Cheviot and Hulburt's Highland 
Linen — three of the finest papers made. 
The newest shades and the latest cut en- 
velopes are shown. — M. A. Hagen, Far- 
go, N. D. 

Note paper and stationery. Station- 
ery of the finest quality usually com- 
mands a fairly high price, but here's 
a special offer for the big sale which 
will surely be accorded a most enthu- 
siastic reception by all of particular 
taste in the note paper line. — The T. 
Eaton Co., Winnipeg, Can. 



STATIONERY 



1058 



ADVERTISERS CYCLOPEDIA 



Calendars and cards, Xmas cards, 
post cards, calendars and booklets in end- 
less variety; both Raphael Tucks' and 
International Art Co.'s complete lines. 
Anything you may want in calendars 
and cards, from the simple, dainty ones 
at 1 cent each to a Christy or Fisher 
calendar at $2.50 and $3.00.— The Fair, 
Fort Worth, Tex. 

Fine stationery isn't necessarily ex- 
pensive. Many of our most attractive 
styles sell for less than you have paid 
for inferior and imperfect papers. We 
sell stationery of absolute correctness 
in detail — of elegance and individuality. 
Ford Smith 8c Little Co., Los A, 



Unmounted photo and post-card 
books. Not the stiff cover style; these 
are bound in soft velvety leather and 
decorated with burnt work designs — In- 
dian heads, and so on. Uncommon and 
low-priced. — The T. Eaton Co., Winni- 
peg, Can. 

A letter delivers two messages. One 
is contained in the written words; the 
other in the paper. One expresses the 
writer's thoughts; the other, the writer's 
taste. The message that Eaton's High- 
land linen carries is one of refinement. 
The next best thing to knowing what 
is correct in a writing paper is to know 
a dealer who knows. We know, and we 
have the papers in Eaton's line. Let us 
show them to you. — The Central Drug 
Co., San Bernardino, Cal. 

Stationery. — It is not often that you 
have such a stationery offering as this 
one: Plain white and light blue linen, 
good quality, finely finished, nicely 
boxed, two quires of paper and four 
dozen envelopes in each box for only 39 
cents. Don't forget to take advan- 
tage of this opportunity when up town 
to-morrow. These values cannot be 
duplicated in Paris; a box of elegant 
stationery. — Cook-Record Co., Paris. 

There is nothing that counts for so 
much in a letter as your own good 
"gray matter" but — don't neglect the 
stationery you write on. Common, bad, 
cheap paper takes the "snap" out of 
the best letter — good paper makes a 
good letter better still. Our stationery 
is up-to-date and of the very best qual- 
ity at the right prices. The stationery 
you buy here will make your letters 
more attractive. — Hanna, Denison, Tex. 

Boxes of writing paper. Ideal gift 
boxes of fine writing paper offered now 
for a very low price, because the artistic 
box tops represent a surplus, and the 
maker made a special price concession 
to close them out. The box tops are all 

STAT I 



imported and most are hand colored. 
The paper is in the correct square sheet 
with a fabric surface. There are 24 
sheets and 24 envelopes in each box. A 
box of this paper, die stamped, would 
make an especially pleasing holiday 
or birthday gift. Not over six boxes 
to a purchaser. None sent c. o. d. — F. 
Loeser $ Co., Brooklyn, N. Y. 

Christmas engraving. Order now. 
Loeser engraved stationery or visiting 
cards represent gifts of acknowledged 
worth and value, because everybody in 
Brooklyn knows about Loeser engrav- 
ing. Many stores are making extrava- 
gant holiday offers of low prices in 
engraving. That means extra helpers — 
temporarily called in to finish up the 
work in time. No temporary, unskilled 
or inexperienced laborer is permitted 
in the Loeser engraving plant — at 
Christmas time or at any time. For 
those who order now there is opportun- 
ity to get fifty visiting cards and plate 
engraved in script for as little as 98 
cents. — Frederick Loeser $• Co., Brook- 
lyn, N. Y. 

Approporiate Stationery. No matter 
what the importance of the letter you 
write may be, use the best paper. Select 
the finish that appeals to you most and 
use it always — let it become a part of 
your individuality. We carry in stock 
a complete line of mourning and as- 
sorted stationery, ranging in price from 
25 cents per pound up. Get our sam- 
ples and prices of engraved visiting 
cards, wedding invitations, etc., before 
ordering elsewhere. — LeBron Jewelry 
Co., Montgomery. 

Xmas stationery. A showing of sta- 
tionery in Xmas boxes, more complete 
than ever before. Beautiful boxes in 
holly and other appropriate designs, 
fancy boxes with ribbon tied stationery; 
many with sealing wax and compart- 
ment for seal, and the boxes are de- 
signed to be useful for handkerchief 
and glove boxes. Paper is the best qual- 
ity and in white and colors. Box sta- 
tionery for the children, too. Xmas 
boxes, 25c. to $3.98.— The Fair, Ft. 
Worth, Tex. 

Attractively boxed papers. At sta- 
tionery store in its new quarters on 
main floor, will be found many helpful 
suggestions for the gift seeker. Let us 
drop a hint along one particular line — 
correspondence papers in attractive 
boxes. We would state, however, that 
in no case is the quality of paper sac- 
rificed because of its receptacle.— Sib- 
ley, Lindsay &£ Curr Co., Rochester, 
ONERY 



OF SELLING PHRASES 



1059 



Write on our stationery. We can sup- 
ply you with high grade stationery in 
all the newest and most correct styles, 
at very modest prices. Alpine Flax 
linen is especially good value at 25c per 
pound. — Exchange Drug Co., Montgom- 
ery, Ala. 

Gorham's fine stationery. We have a 
superb showing of Gorham's fine sta- 
tionery, engraving and monogram stamp- 
ing, which as is well known cannot be 
excelled in quality, style or workman- 
ship. We will receive orders for this 
high class work, which will receive the 
same care and attention as the work 
turned out by the Gorham Company in 
New York. — Wineburgh $ Sons, Utica. 

Boxes of stationery at ruinous prices, 
to close out the finest and largest stock 
in the south. We have all grades of 
paper, so all can be suited in this re- 
markable clearance sale. — L. Hammel 
Dry Goods Co., Mobile, Ala. 

Post card albums, 3 cents to $9. A 
Christmas gift suggestion that will fill a 
special need. This has long been head- 
quarters for illustrated postal cards 
and for post card albums and the stock 
gathered for this Christmas season is 
the broadest and best we ever had. The 
finest of both foreign and American 
making are included. — Frederick Loeser 
$ Vo., Brooklyn, N. Y. 

See these gift boxes — writing paper. 
Nothing nearly equal to these have ever 
been seen anywhere at the same prices. 
They were made to our order in enor- 
mous lots by one of the oldest and best 
stationers in the country. Writing paper 
is fine — fashionable fabric finish. Boxes 
are well made and covered with newest 
and most beautiful imported of fancy 
papers. — Hahne §■ Co., Newark, N. J. 

The proper stationery at the right 
price. We buy our stationery in very 
large quantities, and you'd be sur- 
prised to know how much we sell. We 
are familiar with the wants and needs 
of the people and we feel sure we have 
what you want. If you can't come down 
to make your selections, phone us, and 
we'll send you several different kinds 
so that you may take your choice. — 
Hanna, the Careful Druggist, Denison. 

Writing Paper, 14c. lb. — One of the 
finest lots of writing paper we have ever 
sold in pound packages is this Batiste 
Bond — a fine, light weight, fabric finish 
paper — similar to our Victoria lawn, 
but lighter — and it is especially liked 
by those who write good long letters, 
the kind we all like to get. — W. V. 
JSnyder fy Co., Newark, N. J. 



New Stationery. — Some of the very 
newest things in writing papers that 
must surely interest people particular 
in their correspondence. All of the 
latest weights, shapes and textures in 
the new Danish blue and swallow gray 
shades. We make a specialty of giving 
unusual things in tablet paper with en- 
velopes to match. — Kingston, Dallas. 

We have succeeded in getting another 
large quantity of Eaton Hurlburt's fine 
quality Writing Papers, with which we 
hope to duplicate the sale success of a 
week ago. While the values are as good 
as of the recent sale, the lots are smaller 
and there is more occasion for hurrying 
if you would share them. — Macy's, New 
York, N. Y. 

Whiting's fine stationery — the kind 
that has fashion's approval and will 
suit milady to a "T." Whiting's cloth 
finish' — none better made; thank this 
maker for the great bargain, one of the 
rarest that has ever come from so 
famous a factory; lay up a supply for 
yourself; buy several boxes for gifts 
that you look forward to making — you 
save half by being forehanded. — L. 8. 
Plaut £ Co., Newark, N. J. 

An army of tablets — 10,000 strong! 
The maker's store room was overloaded, 
so he sold them to us at a price that 
means quick distribution — good for busi- 
ness, school or home use. — Strawbridge 
fy Clothier, Philadelphia, Pa. 

Letter writing is what you make it — 
for better or worse! If you write on 
cheap flimsy paper you are no welcome 
correspondent. If you use a substan- 
tial and stylish writing paper — one that 
is easy to write upon and always cor- 
rect, you create a good impression and 
please your correspondent. Letters writ- 
ten on bad paper are seldom saved — they 
convey none of your personality. A good 
up-to-date paper is just as essential as 
the composition of a letter. All Eaton's, 
Crane & Pike's fine writing papers can 
be entirely depended upon — the sizes, the 
styles, the prices and the manufacture 
are strictly correct. Come in and see 
them. If not satisfied— your money 
back.— William P. Beers, So. Nonvalk, 
Conn. 

Correct social stationery. Crane's 
linen lawn is a fabric paper which is 
comparatively modern and infinitely 
popular, but Crane's fine writing papers 
in some one of their many forms have 
always been the most popular as they 
have always been the best writing papers 
of their time. Crane's linen lawn is ob- 
tainable at Cady % Olmstead Jewelry 
Co., Kansas City, Mo. 



STATIONERY 



1060 



ADVERTISERS CYCLOPEDIA 



You'll find everything you need in the 
shape of fittings for your desk, at home 
or downtown, and Office Supplies in 
general, in this Commercial Stationery 
Store. Goods are of the best quality; 
and prices are consistently low. — Wan- 
amaker, New York, N. Y. 

Right things in writing. Your ac- 
quaintances always notice the station- 
ery they are addressed upon. We have 
what is demanded by fashion's decree — 
it is proper and right. — Pattons' Book 
Store, Salem, Ore. 

Take stationery with you. — Your 
friends will be interested in hearing 
from you during your vacation. The 
descriptions you give of your pleasures 
will be pleasing to them, but you know 
how hard it is to get stationery at in- 
land villages or shore resorts. Take a 
supply with you. The following lines 
are what you need and are priced much 
below regular. — Hamburger's, Los An- 
geles, Cal. 

Every box of this paper is in keeping 
with Fashion's strictest requirements— 
and there's no other time or place in 
America when or where you could buy 
this correspondence paper at the price 
we quote. — Simpson, Crawford Co., New 
York. 

Enough paper for a half million let- 
ters. — Carson^ Pirie, Scott $• Co., Chi- 
cago, III. 

Good business stationery is essential 
in every business. The letter often pro- 
cures a customer because a good im- 
pression is made on the person who re- 
ceives it. Your stationery will be cor- 
rect if you get it here. — Rogers' Book 
Store. 

As beautiful as a bride should have, 
is the wedding invitation that comes 
from Clarke's engraving department. — 
E. H. Clarke $• Bros., Memphis, Tenn. 

Did you ever? A fountain pen that 
needs only blowing to fill it, blowing to 
clean it, and you don't have to blow to 
sell it. See the blow pen at Orem's, 
Terre Haute, Ind. 

Fine papers. They must be fine when 
you see them bearing Crane's stamp 
and watermark. But when it comes to 
giving bargains we're no respecter of 
makers. Even the best see their goods 
on Eaton bargain tables. — T. Eaton Co., 
Toronto. 

" Polite " paper — the new summer tints 
in fine stationery — just received by us 
and now on display. If you're looking 
for the really correct thing in writing 
paper, you'll find in this latest line of 



ours "just the proper caper." — Dilling- 
ham's, Bangor, Me. 

We will give away half our stock of 
stationery this week. How? For every 
box or quire you buy we will give you 
another box or quire. You Write Let- 
ters? Then you might as well get some 
paper at this special summer sale. — 
The Beard Art Co., Minneapolis, Minn. 

Good opportunity to purchase station- 
ery. All stationery bought Saturday 
night will be initialed free of charge. 
— Columbus Dry Goods Co., Columbus, O. 

To-day we make another announce- 
ment, the result of months of prepara- 
tion and the most notable offering of 
stationery which we believe has been 
made this season. — Abraham fy Straus, 
Brooklyn, N. Y. 

A third less than you'd pay in the ex- 
clusive stationery stores, and the collec- 
tion includes just such refined styles as 
are in demand among women who note 
the trend of fashion. — The Annex, 
Seattle, Wash. 

Whiting Paper Co.'s finest 25c. quire 
writing, 4c; envelopes to match, 25 for 
4c. Gray white vellum, cream linen, 
white and blue bond, sea shell linen and 
golf bond, azure Irish linen, white laid 
antique in Lakewood and Victoria sizes, 
worth 25c. a quire. This little price 
for the finest correspondence paper 
manufactured is almost unbelievable, 
and this announcement will bring thou- 
sands to buy. — A. D. Matthews' Sons, 
Brooklyn, N. Y. 

To those who write there is nothing 
gives so much pleasure, so much satis- 
faction as a fountain pen that suits 
your hand. The bookkeeper, especially, 
would find one to relieve him of the 
tedium of writing, removing the con- 
stant dipping, and writing smoothly and 
easily all the time. — Eyrich $ Co., Jack- 
son, Miss. 

Stationery. — In this department we 
excel — nothing but the best, at the low- 
est possible price — that's our motto. — 
Donaldson's Minneapolis, Minn. 

Elite writing paper and envelopes. 
Something new, dainty and attractive! 
Our customers are delighted with it. 
So are we. — Robertson Drug Co., Lex- 
ington, Ky. 

There's pleasure in school work if the 
pupil is properly equipped with the kind 
of supplies that make the work inter- 
esting. This is headquarters for every- 
thing that converts the rough road of 
school life in an avenue of pleasure.— 
H. W. McCartney, Altoona, Pa. 



STATIONERY 



OF SELLING PHRASES 



1061 



Here is something correct in note 
paper — "Winthrop's Note," a very fine 
kid finished writing paper of the finest 
quality. It is an example of the good 
things always cropping to the surface 
in our stationery store. — Jacob's Phar- 
macy, Atlanta, Oa. 

Hemstitched Writing Paper Less Than 
Half Price. — On May 17 last we ad- 
vertised for the first time in Brooklyn 
the batiste hemstitched writing paper — 
paper outlined with the dainty emboss- 
ing in almost perfect imitation of hem- 
stitching. Since that time we have sold 
thousands of quires — it has steadily 
grown in popularity. 

Men write more letters during sum- 
mer than any other season of the year — 
meaning, of course, personal notes. 
Loved ones scatter to the various re- 
sorts, and the time between week's-end 
visits is shortened by frequent letters. 
Men of exacting taste in matters of 
social intercourse use Hoskin's mascu- 
line bond — a new bond paper; white as 
snow, firm as parchment, a surface easy 
to any pen. — Hoskin's, Philadelphia, Pa. 

Our department of stationery offers 
the people of El Paso a service that is 
not approached in this city, or is it ex- 
celled elsewhere. Correct forms of em- 
bossed and engraved stationery is a 
specialty with us. Copper plate and 
steel engraving is carefully executed at 
prices that entirely favor you. — A. H. 
Richards, El Paso, Tex. 

Fancy Stationery. — Such as we are 
offering this week at special prices, cer- 
tainly is creating an ovation among bar- 
gain hunters. Twenty-five cents will 
procure a box that is fully worth double 
the price. Beautiful shades, ruled 
throughout. A few days yet remain to 
take advantage of this price. — Patton, 
Salem, Ore. 

Writing paper for Vacation, 49c. — 
Supply yourself with a cabinet of this 
elegant paper. It contains 100 sheets 
and 80 envelopes to match of that rough 
yet smooth "French Batiste" paper so 
popular just now. White and blue — it 
comes in the smart square sheet style. — 
Wanamaker, New York. 

Get the summer stationery here. You 
will need a good supply to take with 
you on your vacation trip. The folks 
at home will want to hear from you, and 
you will want to hear from the folks 
often, so both of you will need station- 
ery and lots of it. You'll find a goodly 
assortment here and all popularly 
priced. — The Crews Beggs Co., Pueblo. 

Professional stationery for physicians 

STAT 10 



requires a delicacy of application in re- 
gard to the use of proper types and 
paper, and whether it be an order for 
recipe blanks, cards, envelopes, note- 
heads or anything you may need, we can 
supply your wants in correct style at 
low cost, and quickly, too. — Brooklyn 
Eagle, Brooklyn, N. Y. 

By the recent change and enlargement 
of our Book Department we have the 
room to display a stock of writing 
materials large enough to offer the 
widest range of selection. We have 
secured and offer at a low price a num- 
ber of writing papers which will prove 
economical to the one going away as 
well as to those left behind. — Crews 
Beggs Co. Pueblo, Colo. 

Hemstitched Notes — A Favorite Writ- 
ing Paper. — Another shipment of this 
dainty and popular writing paper is 
here. The quality and finish are fine 
and the hemstitching around the edge 
of each sheet is the most artistic that 
has ever been produced on writing 
paper. The tints are Quaker gray, 
celestial blue and white. — Frederick 
Loeser fy Co., Brooklyn, N. Y. 

Some Pound Papers. — Buying writing 
paper by the pound is the economical 
way. In the interests of economy we 
offer some extra good papers by the 
pound. Either with plate finish, real 
Irish linen or fabric finish, as you choose. 
Nine or more good kinds of paper at 
32c. a pound. Four kinds at 20 cents 
a pound. All these have envelopes to 
match. Enquire for these pound papers 
when next you're needing stationery. — 
Hanford $ Horton, Middletown, N. Y. 

The Great Sale — Vancouver has had 
all sorts of sales — red letter sales and 
blue letter sales, white wear sales and 
footwear sales, auction sales and other 
sales — but never before a real gen- 
uine stationery sale, in which profits and 
even costs were not considered. When 
a thing is to be done, it is worth doing 
well, worth doing thoroughly, and on this 
basis the sale will be conducted. The 
stock is in the best of condition, full 
in every line — large purchases of stand- 
ard staples have been made. We wish 
to emphasize the fact that the stock now 
offered you at prices hitherto unheard 
of is one that is characterized by qual- 
ity.— Thomson Stationery Co., Van- 
couver, B. C. 

Stationery news that is interesting. 
Correspondence papers at about half 
their regular value is an opportunity 
that should not be overlooked.— Mann- 
heimer Bros., St. Paul, Minn. 
NERY 



1062 



ADVERTISERS CYCLOPEDIA 



Pineapple linen writing paper. This 
wonderful paper goes on sale Monday. 
The word pineapple linen will bring 
crowds to our stationery section, as 
those who know this excellent paper will 
surely lay in their year's supply. It's the 
most used paper ever made, as it has the 
texture of fine lawn and is most pleas- 
ant to write upon. If you have not 
used this splendid paper try it now at 
this special price and you'll have no 
other. We have the exclusive sale of 
this fine paper for the Northwest and 
have it in nine new artistic sizes and 
the very newest cuts in envelopes. — 
Mannheimer Bros., St. Paul, Minn. 

Stationery. — Are you going away? 
You will need some of this stationery 
for your correspondence. — Stewart $■ 
Co., Baltimore, Md. 

When the postman comes does not 
a letter bring with it added pleasure 
when it comes upon neat paper, in- 
cased in an envelope which bears its 
message with an air of the sender's per- 
sonality? Our new lines are unusually 
distinctive and individual. No station- 
ery store can set before you a better 
showing at as low prices. Few can 
display as complete at any price. — Jar 
cob's Pharmacy, Atlanta, Ga. 

Holiday Stationery. August — the 
month of vacation — a month smiling with 
adventures, pleasures, etc. — then is there 
need to write your friends of your ex- 
periences. No need to take that large 
writing portfolio, it will only be in 
your way. Better get a small, durable 
box of paper and envelopes. We have 
them from 15c to 75c per box, or can 
give you 5-quire packages for 25c. Then 
we have all the latest designs — Khaki, 
Wedgewood, military notes, etc. They're 
a date ahead of up-to-date. — The Ford 
Stationery Co., Winnipeg, Can. 

You Write Letters — Well, here is 
an opportunity for you. We have a 
small lot of excellent stationery in boxes 
that are a little soiled after the holi- 
day rush. Paper just as good as new. 
Regular prices 50c to 65c. Will be 
closed out quickly at 15c the box. — N. 
E. Ryan, South Norwalk, Conn. 

Writing Paper and Valentines. — The 
directing genius of a " woman's col- 
umn " said a few days ago that young 
women didn't — or shouldn't — send val- 
entines. Granted that they don't often 
send the conventional kind, on that day 
many a dainty note with a wished for 
message finds its way from many a 
maiden to many a man — so it's 
quite as essential that we tell of 

STAT I 



writing paper as well as valentines. — 
Hochschild, Kohn <f- Co., Baltimore, Md. 

The "Portland High School Paper" 
we sell is the very best sort for com- 
positions and for all school use. We've 
sold tons of it, and we are still selling 
large quantities of it to all the schools 
in town. If you don't know about our 
school paper send for a sample sheet. — 
Owen Moore $ Co., Portland, Me. 

Writing papers. — This year's corres- 
pondence papers all have " that fabric 
finish " but none so successfully as the 
" Two-tone Linen." These papers have 
the three essentials — good taste, attrac- 
tive appearance and a perfect writing 
surface. A variety of proper tints and 
shapes. If it's the correct thing in sta- 
tionery we have it. — Sanborn, Vail $* 
Co., Los Angeles, Cal. 

About school supplies. It would be 
just as easy for us as for others to 
say " regular 8c pencil tablets for 5c," 
but there are no 8c pencil tablets in the 
market; the biggest are made to sell 
for 5c, and we have the biggest one in 
town by 50 leaves, for 5c. The stan- 
dard sizes of writing tablets are also 
quoted as " regular 8c tablets for 5c," 
but as a matter of fact, 5c is the regu- 
lar price. We are selling the handsom- 
est and thickest ink tablets in town 
for 5c. School children should be told 
of these deceptions by their parents so 
that they will not be misled. If parents 
shop with the little folks the buying 
will be done here. — W. V. Snyder fy Co., 
Newark, N. J. 

What makes a man more miserable 
than a pen that does not suit his hand? 
Many writers keep several pens to suit 
their temper — like a change now and 
then. You can keep on trying our foun- 
tain pens until suited exactly, else we 
return your $2.50. A good pen is 
the cheapest purchase and the most 
serviceable friend you ever made. 
Let us show you. — Eyrich <$; Co., Jack- 
son, Miss. 

Other things being equal, don't you 
think it wise to buy your school books 
and supplies at a new store where every- 
thing is sure to be bright, fresh and 
clean? — Foltz fy Hardy, Pueblo, Col. 

There is style in writing paper, as in 
everything else and nothing is more 
characteristic of the user. Our " Bond 
Paper " is the finest made in the world 
— a sweeping statement but true. It 
gives an individuality possessed by no 
other paper. If you do not wish a 
quire at 25c, you can buy less. — Eyrich 
§• Co., Jackson, Miss. 
ONERY 



OF SELLING PHRASES 



1063 



STORE NAMES 



A store for men. — Daniel Bros., At- 
lanta, Ga. 

The great credit house. — Brent's, Los 
Angeles, Cal. 

The big store of little prices. — Berge- 
man Bros., Pueblo, Col. 

The store that saves you money. — May 
$ Co., Columbus, O. 

The little-at-a-time store. — Ingram fy 
Bird, Sacramento, Cal. 

The busy corner. — S. Kann, Sons fy 
Co., Washington, D. C. 

The store of the Busy Clothier.— 
Swift, New Bedford, Mass. 

Tailors for good dressers. — Brauer $ 
Krohn, Los Angeles, Cal. 

Store of many departments. — Davison- 
Paxon-Stokes Co., Atlanta, Ga. 

The new daylight store of Youngs- 
town. — Euwers, Youngstown, O. 

The store that made Penn avenue fa- 
mous. — Spear <$• Co., Pittsburg, Pa. 

The home of the stylish suit. — The 
Continental Clothing House, Galesburg. 

A store where true economy can be 
safely practiced. — Mandel Bros., Chi- 
cago. 

The store that keeps the prices down. 
—The Golden Rule, Great Falls, Mont. 

The home of dollar-down — the house 
of liberality. — F. B. Slocum Co., New 
Bedford, Mass. 

The gift store of Joliet. — Feagans', 
Joliet, III. 

The better store. — McConnell <$ Co., 
Scranton, Pa. 

The big busy trading place. — The 
Potts-Clark Co., Simcoe, Ont. 

The always busy store. — Stanley Bros., 
Charlottetown, P. E. I. 

The your-credit-is-good store. — L. 
Schoenfeld $■ Sons, Tacoma, Wash. 

The dependable store. — Goldenberg 
Bros., Baltimore, Md. 

" The store of quality." — Hoffman's 
Toggery, Leadville, Colo. 

"That totally different store."— Chap- 
man <$£ Co., New York. 

Baltimore's best store. — Hochschild, 
Kohn <$• Co., Baltimore, Md. 

The people's store. — Bernstein's, Pu- 
eblo, Colo. 

The home of nothing down and a lit- 

STORE 



tie each week.— The Household, New 
Bedford, Mass. 

The right clothes store.— Babbitt $ 
Co., Troy, N. Y. 

The right house. — Thomas C. Watkins, 
Hamilton, Ont. 

The school of style.— The Edw. Malley 
Co., New Haven Conn. 

The home of fine furniture. — Ken- 
nedy Furniture Co., Chicago, III. 

The home of good goods at the lowest 
prices. — Haines Bros., El Dorado, Kan. 

The store that trusts the people — the 
store that the people trust. — H. H. 
Lampe $ Co., Altoona, Pa. 

The store for you. — Hartigans', Troy. 
The short hour house. — Power's, Minne- 
apolis. 

The home of dress goods. — O'Brien's, 
Jersey City, N. J. 

The best goods store. — Jos. Meyers 
$ Sons, Salem, Ore. 

The big trustful store. — Gately <f- 
Britton, Beading, Pa. 

The ready-to-wear center. — A. Liv- 
ingston $• Sons, Bloomington, III. 

The home of good clothing. — Joske 
Bros.' Company, San Antonio, Tex. 

Chicago's permanent exposition of 
beautiful things. — Marshall Field <$• Co., 
Chicago, III. 

A store that promotes better mer- 
chandising. — A. Hamburger $• Sons, Los 
Angeles, Cal. 

The enterprising, up-to-date and a- 
day-ahead merchandise Mecca of Co- 
lumbus. — Bond's, Columbus, O. 

The busy hardware store — the one 
that saves you money. — The Phillips 
Cooke Hardware Co., Pueblo, Col. 

The sleepless tireless hustlers. — The 
Churchill-Hemenway Co., Galesburg, III. 

"Greater Memphis' Greatest Store." 

" The Big Store of Guthrie." 

" Washington's Fastest Growing 
Store." 

"Portsmouth's Busy Store." 

"Portsmouth's Up-to-Date Store." 

"In Every Detail, the Leading Retail 
Establishment of Brooklyn." 

"Calgary's Best Store." 

"Cheyenne's Big Busy Store." 

" Not the Largest in the World, but 
the Best Store in" Dubuque." 
NAMES 



1064 



ADVERTISERS CYCLOPEDIA 



THANKSGIVING 



We've moved the domestic section. 
Splendid bargains Monday to popularize 
the * new location. The domestic sec- 
tion was forced to vacate to make room 
for our tremendous stock of dolls and 
toys. It is now located in the north sec- 
tion of the same floor, adjoining the 
draperies and rugs. We want you to 
become familiar with the new location. 
The best way we know of is to give you 
bargains that we know you can't help 
coming after. We print a partial list 
for Monday, but there are plenty of 
others not given newspaper publicity. 
— The Broadway Deft. Store, Los An- 
geles, Cal. 

We are thankful for your patronage. 
You'll be thankful for these chances 
to save. We are extremely thankful 
for a phenomenal year's business, and 
fully realize that the magnificent volume 
of trade which has passed through our 
doors during the last twelve months has 
been made possible only by the con- 
tinued good will of the people of South- 
ern California. Though we have strained 
every nerve, and used every honorable 
means at our command to build this 
business up, its growth has resulted 
wholly and solely from the generous 
support of the good people of this fav- 
ored community. What we have achieved 
in the past has but prompted us to at- 
tempt greater things. We are striv- 
ing not only for a bigger store, but 
a better store, more conveniences for 
employes and customers, and better fa- 
cilities for handling the constantly in- 
creasing volume of traffic which natur- 
ally centers at the heart of Los Angeles 
— the corner of Fourth and Broadway. 
As evidence of continued effort we here- 
with publish a list of some of the strong- 
est bargains which we've ever offered 
to the trading public of this community; 
bargains which you'll be thankful to get 
and which we are sure will provide us 
with a crowd for which we will be 
thankful. Read carefully each item and 
come, expecting all these and hundreds 
more. The bargain list will be changed 
daily. Watch our windows and watch 
our newspaper ads. — The Broadway 
Dept. Store, Los Angeles, Cal. 

We have a very good reason to be 
thankful. The cordial welcome extended 



to this store by the people of Allen- 
town and contiguous territory, and the 
constantly increasing patronage that we 
have received ever since, have given us 
ample cause to be thankful. We are 
receiving the most substantial sort of en- 
couragement in return for our efforts 
to serve the people with the best that 
money can buy at the smallest margin 
of profit, and we are constantly striv- 
ing to improve our service, ever zeal- 
ous in the best interests of our patrons; 
constantly alert for their welfare, and 
realizing that the more satisfied cus- 
tomers we turn out of our store each 
day the greater will be our ultimate suc- 
cess as a business venture. Therefore 
we are going to celebrate our thank- 
fulness in a way that will be best ap- 
preciated by frugal housekeepers — by 
offering some special bargains that have 
never been approached in this city be- 
fore. Below are some of them; not 
room to make mention of them all, but 
you will find the store full of them. 
And no matter how much we cut off 
the price the same easy-payment privi- 
leges hold good throughout our vast es- 
tablishment. — Prince Fum. Co., Allen- 
town, Pa. 

Thanksgiving this week; then for 
Christmas in real earnest. We are ready 
for both. The special Thanksgiving 
sales of linens, china, cut glass, etc., 
chronicled on this page, will appeal 
forcefully to the wise housekeeper. This 
store has never in all its successful 
past, been so thoroughly equipped for 
an enormous Christmas business as it 
is right now. Months of careful plan- 
ning and assiduous work in the world's 
leading markets by our expert buyers 
have resulted in an assemblage under 
this roof of a marvelous aggregation of 
merchandise, useful and ornamental, that 
is particularly appropriate for Christ- 
mas gifts. Commence your Christmas 
shopping now, unless you enjoy being in 
the great throngs inevitable during the 
few days prior to Christmas. You will 
find the J. M. High Co. store your very 
best helper. Our facilities for serving 
you at the store and for delivering your 
purchases promptly are remarkably effi- 
cient. Remember, " The Basement " is 
Santa Claus' headquarters. — /. M. High, 
Atlanta, Ga. 



THANKSGIVING 



OF SELLING PHRASES 



TOYS 



1065 



Pomeroy's Toy Store. Anything in 
the toy line from a whistle to a rock- 
ing horse. We have just received some 
German pigs, real squealers, too. All 
kinds of animals for the small chil- 
dren. — A. H. Pomeroy, Hartford, Conn. 

Christmas Doll at Hale's. — First 
scene on the Christmas stage. Old Santa 
Claus has been good to Hale's this year. 
He has everything ready so early, and 
now lifts the curtain. Anyhow, the pro- 
gram is so long we must start if we 
get through in time. — Hale's, San Fran- 
cisco, Col. 

Our doll party is open. There's a big 
window full of dolls; there's a big dis- 
play in the toy section in the base- 
ment — everything big except the prices 
and those we make very much less than 
usual as the figures below tell you. It's 
a splendid chance to get the Christmas 
dolly. There's an assortment of thirty- 
five different numbers — Kestner dolls — 
the best made in all Germany — at special 
prices. — Sibley, Lindsay $ Curr Co., 
Rochester, N. Y. 

Toys and games. What fun for the 
youngsters ! Dolls in silks and satins, 
mechanical railways, hook and ladder 
trucks, crokinole boards, parchesi, balky 
mules and a thousand other entertain- 
ing things to brighten time and amuse 
busy little minds. The toy department 
is just as interesting to mothers and 
fathers as to the youngsters. To the 
elders it recalls the days of childhood. 
To the youngsters it is a place of con- 
tinual delight. — Sie gel-Cooper Co., New 
York. 

Toyland is ready for the little ones; 
ready for the grown-ups as well; ready 
with an opening sale of toys that will 
bring gladness to thousands and thou- 
sands of children. Folk who take time 
by the forelock will have a most com- 
plete assortment of every kind of toy 
to select from; will escape the hurry 
and confusion the final buying days will 
bring. — Siegel, Cooper fy Co., Chicago. 

Both the toys and dolls are in classes 
by themselves. They are vastly superior 
to any displayed elsewhere. They rep- 
resent the very newest thoughts — among 
the mechanical effects in the imported 
toys are many remarkable inventions 
that will furnish delightful amusement 
for parents as well as for youngsters. 



The dolls in construction are the best 
procurable. They have the prettiest 
faces, the brightest eyes, the glossiest 
hair — in short, they are irresistible. — 
Journeay $ Burnham, Brooklyn, N. Y. 

The Christmas toy store in the great 
basement is ready with thousands of 
wonderful things to charm the children. 
It's like Wonderland down there. On 
one counter are animals that almost live 
and breathe — automobiles that go like 
the wind — fire trucks that make ready 
in a jiffy — mysterious looking magic 
lanterns. On another counter the full 
rigged men-of-war, with internal works 
and guns like the real. On still another 
counter the railroad trains with tracks 
to run them on — automatic toys and 
goodness knows what else besides. We 
wish the little ones could fill the place 
to overflowing tomorrow and enjoy 
every second of the time. — The Ander- 
son Company, Buffalo, N. Y. 

There are no " don'ts " in Toyland 
except two: Don't get too tired and 
don't go home without seeing everything. 
Every kind of doll that a little girl 
could wish is here, and if you tease 
hard enough perhaps Santa Claus will 
bring you one of those $5 ones. — Gim- 
bel's, Milwaukee, Wis. 

Such a host of dolls — hundreds of 
them — elegant, handsome German dolls, 
direct from the fatherland — can't speak 
a word of English. But ohf they're 
beautiful, even the little ones, and the 
big dolls, large as a two-year-old baby; 
they're simply magnificent. — Robert J. 
Leight <§• Co., Brockville, Ont. 

A city of dolls — a city whose inhabit- 
ants run into the thousands and com- 
prise all classes, from the stately and 
haughty queen to the poor little rag 
baby. Was there ever such a doll dis- 
play? Once you seen it you'll answer 
with us — no. Cold type can't do it 
justice. Be sure to bring the little 
girls— they'll jump for joy— Kauf- 
man's, Pittsburg, Pa. 

Our game and toys department is a 
permanent part of the business. Not 
simply for the holiday season and then 
side-tracked for the rest of the year, 
but a live feature first, last and all the 
time. — Pardee-Ellenberger Co., New 
Haven, Conn. 



TOYS 



1066 



ADVERTISERS CYCLOPEDIA 



Dolls Ready on the First Floor To- 
day. — We are rapidly getting ready for 
Santa Claus, and today we open our 
doll booth on the first floor, and Miss 
Dolly and all her sisters make their ini- 
tial bow to the children of Schenectady. 
Such a splendid doll show — couldn't be- 
gin to display them properly in our 
basement — so all the little Miss Dress- 
ed-up Dollies, as well as those waiting 
for their Christmas dresses, are now 
in their permanent booth on the first 
floor. It's a regular doll party, and all 
the little girls are welcome to come 
to our store to see the gay assemblage 
and pick some brown or blue-eyed 
beauty to dream about. — H. S. Barney 
$ Co., Schenectady, N. Y. 

The wonderful toy store is in its full 
holiday trim now, and it is best to come 
in early while things are at their very 
freshest. We have noticed that a great 
many mothers have brought their lit- 
tle folks in for an hour's happy time 
among the toys and, carefully noted 
which things most struck the young- 
sters' fancy. — Frederick Loeser 4* C°'> 
Brooklyn, N. Y. 

Doll Day. — Baby Blanche, the sweet- 
est of all Philadelphia doll babies, is 
holding a reception today on the main 
aisle. Her curly head is as yellow as 
gold, her big blue eyes will shut sleepily 
if you rock her in your arms, and she's 
a wise little body — knows that, though 
Christmas seems a long way off now, 
there won't be more than time enough 
to comfortably make her little dresses 
and wraps. — Wanamaker's, Philadelphia. 

Opening the Holiday Doll Show. — 
Early? To be sure it is, but hundreds, 
yes, thousands of dolls must be dressed 
before Christmas comes, and to make a 
doll's trousseau nice and fine takes time. 
So we have hurried the foreign makers 
— the best doll makers in the world — 
and now the full stock is ready. Dolly- 
dom opens wide its welcome to all the 
little mothers in Brooklyn and starts 
the season by presenting the best and 
biggest doll in America for 97c. — Abra- 
ham 4 Straus, Brooklyn, N. Y. 

Boy dolls, girl dolls. Dolls that open 
and shut their eyes. Jointed dolls. In- 
destructible dolls. Big flaxen haired 
dolls. Dolls that stand alone. Dolls 
that will sit down. Cunning dolls, dolls 
that look almost as if they would walk. 
— Ruggles $ Ellison, New Bedford 

Toyland. The toy stock. Do you 
know that even Chicago, with its two 
and a half millions of people, doesn't 
hold the assortment — the stock — the 



price — that our famous " toyland " can 
show. We supply all Milwaukee to all 
intents and purposes and why ? Because 
the young folks have their hearts here, 
because parents are better able to sat- 
isfy their demands at the least ex- 
pense; but, of course, the stock will 
diminish in numbers, and if we packed 
salespeople thick as herrings in a box 
the time is near when crowds compel 
them to give you hurried service. Moral: 
Buy now, and secure suitable toys while 
they are here. — Gimbel Bros., Milwau- 
kee, Wis. 

See our toyland. You will find it on 
the first floor, and it's filled with every- 
thing that will help the little tots make 
merry for Christmas, the greatest an- 
nual event in the life of children. Dolls, 
mechanical toys, musical instruments, 
tiny trunks, toy beds, washing outfits, 
pianos and other things too numerous 
to mention — just bring the children 
down and let them see all these lovely,, 
interesting and amusing domestic and 
imported devices specially conceived and 
made for their pleasure. There are dog- 
gies, sheep, ponies and buggies, auto- 
mobiles, cannons, soldiers, tea sets, 
paint boxes, work boxes and hundreds 
and hundreds of other tiny, tasteful 
toys which we want you to see — and you 
would better come down right away, 
as they are going in a hurry. — A, S. 
Knowles Dry Goods Co., Montgomery. 

The doll family want homes. These 
prices will secure them. A good many 
of the doll family are becoming anxious 
to be in a cosy home for Christmas. 
They would be lonesome to remain here 
on the cold shelves, and there's many a 
little mother anxious to have them. — The 
Broadway Department Store, Los An- 
geles, Cal. 

Drastic reductions in toys at the toy- 
land capital. The space devoted to toys 
on the third floor must be empty as a 
barn in as short a time as possible. 
We carry no toy stock over, hence these 
extreme measures. Prices simply cut 
in two. Profit by our loss. It's hardly 
necessary to do much praise-singing 
about this section. Everybody who vis- 
ited it knows our assortment to be the 
most unique and complete in the city. 
Notwithstanding the tremendous busi- 
ness, we can render the satisfaction 
this store is noted for, because the stock 
is here — an assortment that surprises 
and electrifies. Toys that are new to 
the world of fun. New kinds and old 
kinds, in one great big toy home on the 
third floor, and all to be sold out re- 
gardless of cost. — Scroggie's, Montreal. 



TOYS 



OF SELLING PHRASES 



1067 



TRADING STAMPS 



Are you a collector of purple stamps? 
If not, you are missing a good thing — 
an opportunity to get something which 
is really valuable and absolutely free 
of cost. — Holbrook Hunt Co., Rome. 

The plan of giving trading stamps is 
equivalent to allowing you a discount 
on every cash purchase you make. Blue 
trading stamps cost you absolutely noth- 
ing, and they can be redeemed for hand- 
some, useful articles. — Rothenberg $ 
Co., New York. 
If all the world were Trading Stamps, 

And all the sea was ink, 
Unless we lived on promises, 

What should we eat and drink? 

No trading stamps here, but value al- 
ways. Yesterday, today, tomorrow. — 
Hearn, New York. 

When the trading stamp concerns 
called on us and told us that we never 
need reduce our prices on merchandise 
if we gave away stamps we refused to 
have anything to do with them, and 
sent them away one after the other. 
The green, also the blue; pretty soon 
there'll be pink and yellow ones in the 
market. A big merchant in New York 
told us that the trading stamp people 
never give an article away that costs 
less than $2. Just think of that for 
an inducement to save 1,000 stamps — 
under ordinary circumstances that means 
$100 worth of purchasing. — Perlmutters, 
Jersey City, N. J. 

It's a fact ! We are giving double 
green International Trading Stamps in 
every department. The premiums given 
by this company which will be on ex- 
hibition at our store today are excep- 
tionally good and of more value than 
others we have seen, and as this ques- 
tion is of vital importance to every- 
one saving stamps, we would earn- 
estly invite you to call and examine 
their value. This company as a guar- 
antee of its good faith to redeem all 
stamps issued has placed $10,000 with 
the Sovereign Bank. — Au Bon Marche, 
Montreal, Can. 

Double "S. & H." green trading 
stamps tomorrow (Friday) until noon. 
Two " S. & H." green trading stamps 
with each ten-cent purchase until noon 
— after 12 o'clock, one " S. & H." green 
trading stamp with every ten cents you 
spend. In order that you may fill your 

TRADING 



stamp books quickly, we make this spe- 
cial stamp exchange offer: Bring us 
your tobacco certificates/- tags, coupons, 
cigar bands, soap wrappers, coffee pack- 
age signatures, and we will exchange 
them for their equivalent in " S. & H." 
green trading stamps. A complete list 
of the exchangeable coupons and wrap- 
pers will be furnished at the Exchange 
Trading Stamp Booth, on the Main Ar- 
cade, First Floor, near the Seventeenth 
Street end. The " S. & H." green trad- 
ing stamps are finally redeemable in 
the most beautiful premiums. — Lit Bros., 
Camden, N. J. 

Premium Tickets. — Never lose sight 
of the fact that Premium Tickets can 
be had at this store with everything. 
Get them with your millinery, dress goods, 
ready-to-wear skirts, blouses, parasols, 
wrappers, rain coats, jackets, children's 
dresses, prints, muslins, underwear, hos- 
iery, ladies' fancy ties, belts, corsets, 
men's sweaters, shirts and drawers, over- 
alls, shirtings, ginghams, carpets, mat- 
tings, oilcloths, lace curtains, table cov- 
ers, bed quilts, sheets, pillow slips, 
shams, etc. — The John Campbell Com- 
pany, Hamilton, Ont. 

Already this store is bright and at- 
tractive with the arrival of spring mer- 
chandise. The markets of the world 
are fast pouring into this great estab- 
lishment goods for the coming spring. 
We have been fortunate enough to make 
some special purchases along these lines, 
and are giving you the benefit of the 
price savings that have comie to us 
through our big outlet and ready cash. 
Then, too, there are marvelous price 
savings to be had in the clearance sales 
going on throughout the entire store. 
Winter goods must go, even though 
prices are cut below manufacturers' 
cost. To these unparalleled price sav- 
ings are added the giving of Sperry & 
Hutchinson green trading stamps with 
all purchases— 1 with each 10 cents you 
spend. Don't fail to visit the pre- 
mium room and see the beautiful pre- 
miums for which these stamps are re- 
deemable.— Lit Bros., Philadelphia, Pa. 

Miss Leghorn Buffcochin, a hen, 

Took a stamp to a rooster named Ben; 

He said : " Henrietty 

I think that you'll geta 
Rebuff if you do that again." 
STAMPS 



1068 



ADVERTISERS CYCLOPEDIA 



" It is a deceit." From the Detroit 
Free Press, quoting Vice President 
George H. Barbour before the Detroit 
Committee on Ordinance : " People 
grow wise in a year," said Mr. Barbour. 
" The merchants of Detroit do not want 
these trading stamp grafts forced upon 
them. They are asking for relief from 
such conditions. That is why the board 
of commmerce has taken up this agita- 
tion. It is not to the interest of the 
people of Detroit to allow this trading 
stamp business to go on. It is a de- 
ceit, nothing else. People who think 
they are getting something for noth- 
ing are deceived. If you pay 12 cents 
for an article worth but 10 cents and 
get a two-mill stamp in exchange, what 
do you gain?" No trading stamp prices 
here.—/. N. Adam $• Co., Bufalo, N. Y. 

When Johnnie and Arabel Spratt 
Were told they could furnish a flat 

With stampies, they said 

With a shake of the head: 
"We're onto the buncombe of that." 
— /. N. Adam $ Co., Bufalo, N. Y. 

Beginning Monday, we will give 5 
stamps instead of one on every ten- 
cents purchased from eight o'clock in 
the morning until twelve o'clock noon. 
During the afternoon we shall give dou- 
ble stamps all next week. Five stamps 
with every ten cents purchased — 25 
stamps with every 50 cents purchased 
— 250 stamps with every $5.00 purchased 
— 500 stamps with every $10 purchased, 
and a full book of stamps if your pur- 
chase amounts to $20. — The Fashion, 
Bangor, Me. 

Note to our stamp collectors: The 
Green stamp, as given by this store, will 
always be worth a little more than any 
other color. In the premium store, the 
finest line of goods is ready for your 
inspection. Drop in and see the display 
the next time you are down town. If 
you prefer $3.50 in merchandise, ex- 
change your stamp book at the stamp 
store for an order on Freese's. This 
order is received as $3.50 in cash. — 
Freese's, Bangor, Me. 

No trading stamps here, but value 
always, yesterday, today, tomorrow. Be- 
ing in receipt of letters from trading 
stamps companies urging advantages and 
endeavoring to show how we can sell 
and make much more by using stamps, 
we would only reply : " Why scheme 
when business is entirely satisfactory?" 
— Hearn, New York. 

Facts regarding green discount stamps. 
Ten million people from the Atlantic 
to the Pacific are using them, and know 

TRADING 



what they are, and from actual expe- 
rience will testify not only to the ad- 
vantages of trading where they are 
given, but also to the benefits derived 
from collecting and redeeming them. 
f Herbert, Spokane, Wash. 



The dog will come when he is called, 

The cat will walk away; 
The trading stamp on folks has palled — 

It's doomed and's had its day. 
— /. N. Adam $ Co., Bufalo, N. Y, 

Our two stores will continue to give 
the Sperry & Hutchinson green trading 
stamps regardless of what people say; 
of what other stores do. We've got 
by far the best stamp, and naturally 
wish to retain the advantage. But not 
because it is necessary. This business 
is not prospering on that account. We 
use them for the purpose they were 
originally intended — to induce erstwhile 
credit customers to pay cash. For cash 
selling and buying has its advantages 
for both buyer and seller. — Schipper $ 
Block, Peoria, III. 

We give " S. & H." green trading 
stamps free with every purchase. This 
system has been added as one of the 
additional attractive features of this 
business. It was inaugurated after 
careful investigation, and has resulted 
in a general approval by all our pa- 
trons. Through your collection you are 
enabled to add beautiful and valuable 
premiums to your household — premiums 
that cost you absolutely nothing — goods 
for which you would otherwise have to 
pay cash. Here they cost you nothing. 
They are given in addition to the very 
low prices that always prevail in this 
store. — Lit Bros., Philadelphia, Pa. 

The little green sticker is the only 
sticker that sticks. Stick to it. It's 
the one grand method that earns inter- 
est on the money you spend. (This is 
another Bennett expression, Mister. 
Don't use it without quoting the author.) 
Alterations throughout the store made 
necessary by our growing business, will 
bring out gigantic bunches of bargains 
every day this week. Our cut prices 
on good goods and green trading stamps 
with all purchases in all departments all 
the time is the stuff that blazes the way 
for the crowds. Come. — Bennett's, 
Omaha, Neb. 

No trading stamps. When trading 
stamps come in, fair prices go out, and 
people are waking up to this fact. These 
prices for Wednesday are possible only 
because we don't give stamps. — Buggies 
§ Ellison, New Bedford, Mass. 
STAMPS 



OF SELLING PHRASES 



1069 



TRUNKS, SUIT CASES AND BAGS 



Considering that our featherweight 
trunk is from thirty to forty pounds 
lighter than the ordinary article, is there 
any reason why you shouldn't buy it 
and save excess baggage money? The 
featherweight is the strongest trunk 
made and the prices are not high. — 
Whitney-Burroughs Co., Los Ant 



The time has gone by when a jour- 
ney was an event in the family life. 
Now almost everyone travels more or 
less. It may be a trip of a few days or 
it may extend over a year. In either 
case a good trunk is necessary, one that 
will withstand the rough handling to 
which it will be subjected. We have se- 
lected from our stock all one-of-a-kind 
trunks and suit cases and shall place 
them on sale tomorrow, Thursday, at a 
saving of at least a third on the regular 
prices. An opportunity is thus afforded 
to purchase a staunch, thoroughly con- 
structed and strictly high-class trunk 
or suit case for the price usually asked 
for the ordinary sort. — Woodward fy 
Lothrop, Washington, D. C. 

No doubt you are making prepara- 
tions for your trip to the World's Fair, 
seashore or lake to spend your summer 
vacation. We are going to help pay 
the expense of your trip. Commenc- 
ing this morning we are going to give 
you a special discount of 20 per cent on 
all trunks, valises, telescopes and suit 
cases. — The IXL Clothing Co., Spokane. 

This has been a fine year for the 
man who gets off over Sunday. Decora- 
tion Day came Monday; so will Fourth 
of July and Labor Day. Get out of 
the city, if it's only a couple of days 
at a time. Pack up a suit case or a 
small bag and follow your family or 
take your wife — she needs it just as 
much as you do — to the seashore or 
mountains. Finest tonic in the world 
is change of air, scene, food — to get 
away from the daily grind. — Abraham 
fy Straus, Brooklyn, N. Y. 

Everybody is going away for the 
summer, for a vacation, or at least over 
Sunday. It's a great satisfaction to 
have the right bag or suit case, to just 
fit the outfit that you wish to carry. 
We have a most complete and care- 
fully-selected stock; and can give you 
exactly what you want, in shape, size 
and style; and all the fairest price. 



Light and medium weight suit cases, in 
various colors of linen, cowhide, pig- 
skin, and in alligator, horn-back alli- 
gator and walrus. Sizes 10 to 28 inches 
in length. Prices, from a linen suit 
case at $1.25, to one of horn-back alli- 
gator at $25. 

These Are the Trunks to Travel With. 
They are Unmatched for Reliability, 
Convenience, Attractiveness and Econ- 
omy. — At this writing it looks as if there 
might be a few of the remarkably priced 
russet and rawhide bound trunks that 
sold so rapidly this morning left for to- 
morrow. But every trunk in our stock 
is a bargain in every way, and a visit 
is well worth while. The special trunks 
advertised yesterday are strongly built 
and well worth much more money. There 
are three styles, two regular travelers 
and one steamer — some are russet, others 
rawhide bound. — Abraham § Straus, 
Brooklyn, N. Y. 

Ladies' skirts trunk of extra quality, 
full riveted and cloth lined, divided top 
tray and two extra trays with tops, 
made to stand extra hardship. Our 
special canvas-covered trunk, stave top, 
extra reinforced corners, two cowhide 
leather straps, top tray and extra dress 
tray — at bargain price. Suit cases — the 
best selection at the lowest prices. 
Leather-covered suit cases, in imitation 
lizard, made on steel frame, strong han- 
dle and catches. Extra quality cowhide 
cases, best case ever sold at this bargain 
price; all parts strongly riveted, roll 
handles, brass lock and catch, canvas 
lined with shirt fold in lid. — Carson, 
Pirie, Scott $ Co., Chicago, III. 

About Your Trunk. — As the time for 
vacation and summer trips approaches, 
we cannot too earnestly impress upon 
you that anything needful in trunks or 
bags is best bought here. The range 
of choice is large, and the prices low- 
est reliable goods can be sold at. — 
Cooley Bros., Westfield, Mass. 

If you are about to go on your va- 
cation and last year's trunk shows how 
unkindly the baggageman used it, this 
offering should strike you as particu- 
larly appropriate. These trunks are 
large enough to hold your wardrobe, 
and then you can pack a lot of satisfac- 
tion in them.— Mendel $ Freedman, New 
Haven, Conn. 



TRUNKS, SUIT CASES AND BAGS 



1070 



ADVERTISERS CYCLOPEDIA 



The price is so low and the bags of 
such good quality that no woman need 
go without a new one — either a Peggy 
Bag or a Carriage Bag. This is an- 
other big lot of bags that we purchased 
at very special prices — the two prevail- 
ing styles so much sought after. White 
bags are in demand just now. We have 
them in this lot. Also black, tan, gray 
and brown. The bags are all nicely 
made and finished. Some have fittings 
inside. A large collection to choose 
from. — Emery, Bird, Thayer <$£ Co., Kan- 
sas City. 

If you are contemplating a trip to 
the World's Fair or a vacation trip, 
don't fail to call and see us for the 
latest models in trunks, suit cases and 
grips. We carry the most complete 
leather line in the city. Inexpensive 
and high-class is our motto. — Thos. F. 
Moores, Kansas City. 

Travelers' requisites — trunks, suit 
cases and leather bags. The scope of 
prices, and varieties makes our immense 
third floor trunk section the great sup- 
ply center for travelers' necessities. 
Everyone may find satisfactory selec- 
tions in the extensive lines, and in the 
present prices there is a broad sugges- 
tion of economy to those who contem- 
plate a summer trip abroad, or else- 
where. Our stock comprises all that is 
new and novel in trunks, and you will 
find our prices at least 20 per cent lower 
than like qualities are offered for any- 
where else in the city. — B. Loioenstein- 
$ Bros., Memphis, Tenn. 

Summer travelers will find this store 
the most satisfactory place in the city 
to provide themselves with trunks, bags, 
suit cases and other similar necessities 
for a journey. Every trunk in stock is 
modern in arrangement and substan- 
tial in construction. — Younker Bros., 
Des Moines, la. 

The sea-town excursions call for a 
little thought about a grip or a trunk, 
or that other capacious convenience, the 
telescope. Anything excursionists need, 
either for a long trip or the short trip. 
Trunks here that would probably trou- 
ble some people to find enough belong- 
ings to fill — great big fellows of enor- 
mous storage capacity; others just right 
for a change or so — and the short trip- 
per doesn't need more than that. — Jo~ 
seph Home Co., Pittsburg, Pa. 

Traveling Bags for Pleasure or Busi- 
ness. — When one stops to consider how 
often among strangers he is sized up by 
appearance of his traveling bag there 
need be no argument about the import- 



ance of getting the correct thing. We are 
giving a good deal of expert attention to 
the matter. We are finely equipped 
with some eighty entirely different var- 
ieties of stylish traveling bags for all 
vacation and business purposes. — Burke, 
Fitz Simons, Hone $ Co., Rochester. 

A trunk tournament, in which pigmy 
prices play a most important part — and 
we add with emphasis that he who hesi- 
tates loses a good trunk. It doesn't 
matter whether you need a trunk just 
now — come and see them anyway — you 
can afford two trunks at these prices. 
All of these trunks are heavy canvas 
covered, strong hardwood slats on all — 
some sole leather bound, some iron 
bound, some have two leather straps, 
heavy brass locks, some linen lined, some 
two trays with hat box compartment, 
two bottoms, one of which is sheet iron, 
and not one in the lot but will defy 
the fiercest baggage smasher that ever 
flung, kicked or jumped on an unoffend- 
ing trunk. Some of these trunks are 
great, handsome, swell affairs, that the 
white ribbons flutter from so beauti- 
fully as the carriage rolls away. These 
prices speak volumes when you com- 
pare them with the trunk. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

Going on your vacation? Going to take 
a trip soon? If so, you need a trunk; 
in fac*t, you need a trunk anyway, 
whether you are stationary or traveling. 
And when you buy a trunk you want one 
that is strong, serviceable, trim and re- 
liable, such as you will get here. We 
can supply you with the right trunk, the 
right dress suit case and the right travel- 
ing bag, at a price that meets and van- 
quishes competition. Try us and see. — 
Frey Brothers, Wilkes-Barre, Pa. 

A fable of the man who went out to 
buy a trunk. Once there was a man 
who went out looking for a cheap trunk. 
He found a " cheap trunk," got a 
"bargain," in fact. It was real swell 
and showy and looked as nice as any 
trunk should. He thought he was born 
under a lucky star. But the sides 
pulled apart, the straps parted where 
the buckles came, the top cracked and 
finally broke, just when it was needed 
most, and in less than three months the 
man was looking for a trunk again. 
This time he went to Bruce's because he 
had had experience and now he wanted 
no experiments with " just as goods." 
He wanted a trunk that was right. He 
found Bruce's prices on really good 
trunks were less than he had thought. 
N. B. — He is using that Bruce trunk 
yet. — W. S. Bruce $ Co., Memphis. 



TRUNKS, SUIT CASES AND BAGS 



OF SELLING PHRASES 



1071 



The right place to buy trunks is 
where you know they are reliable — most 
anybody can pick out a stylish, hand- 
some looking trunk — but you have to take 
the merchant's word for its reliability — 
that's why it pays to trade at a safe 
store and that's why the bulk of the 
trunk business comes here. — Kaufman's, 
Colorado Springs, Colo. 

Vacation trips. Should you need a 
trunk of any sort — a hand bag or suit, 
case in any grade — let us show you the 
best values in new style goods, honestly 
made. — Coe's, Portland, Me. 

Need a trunk? Buy it now — and here. 
Why? Because of a most enticing state 
of trunk price affairs. We saved in the 
buying of these trunks, and now give 
you the opportunity to do likewise. — 
O. F. Alston Co., Tuscaloosa, Ala. 

Do you know we will keep in repair 
for one year any trunk bought of us? 
We always have some special bargains 
in trunks, bags and suit cases. Ask for 
them. — /. W. Edmonds' Sons, Lansing. 

The short trip, the week end visit and 
for a hundred and one other uses have 
been devised the light weight suit cases 
and traveling bags. Many of them are 
made with locks and can thus be ex- 
pressed, and all are made to look well. 
The best of it is, however, that they 
weigh just nothing at all — that is, if the 
rattan and the bamboo cases be chosen, 
and the favor with which they have been 
received seems to warrant the prediction 
that this is to be a rattan year and 
that these especial cases have come to 
stay forever. The Japanese selected straw 
suit case, having a frame of wood, is 
covered with fine tea matting. It has 
leather corners and binding, a leather 
handle that is smart looking and is fit- 
ted with a lock and key. Its price ranges 
from $2.34 to $3.45, according to the 
length. There are bamboo suit cases 
also that are leather protected and lined 
with a Japanese paper used in many 
trunks. These cases cost $1.98, $2.39 
and $2.69, according to the size. Woven 
rattan telescopes having leather straps 
and leather corners and handle are the 
lightest of all the light weight bags. 
Their prices are $1.83 and $2.20 each. 
Other telescopes are named Matsuki 
bags. These also have the leather cor- 
ners and handles and the lining of Jap- 
anese paper. Their prices are $1.89, 
$2.89 and $3.89 each. Bamboo suit cases 
and telescopes having no straps of their 
own, but made to be used with shawl 
straps, are among the cheapest possible 
traveling bags. And they are so dur- 
able and so easy to carry that they are 



really a delight to know of and to pos- 
sess. These range in price from 57c. to 
$1.19 each. Bathing suit cases have been 
developed of the attractive rattan and 
of bamboo. These are waterproof and 
some are fitted with lock and key. The 
best ones cost $2.30, while the really 
cheap ones range from 19c. to 57c. each. 
— Abraham <$; Straus, N. Y. 

How about a suit case? — one never 
comes amiss — most folks make short 
trips at one time or another. Or a good, 
roomy English-frame bag? — the kind 
that seems to grow deeper as you open 
them. Stylish, too. Here's hand bag- 
gage at handy savings. — Gimbel Bros., 
Philadelphia, Pa. 

Even the lowest priced kinds are not 
only safe, but sightly; have a look of 
substantial goodness, and they're just 
as good as they look, too. And the 
higher priced ones reach a point of per- 
fection that you would expect to find 
in a trunk costing you a quarter to a 
half more. — S. P. Dunham fy Co., Tren- 
ton, N. J. 

If the old trunk has lost its stiffness 
and strength, don't use it. Far better 
to buy a new one than to lose or ruin 
one's best gown — not counting the dis- 
appointment. And don't carry a shabby 
suit case in the belief that everybody 
who sees it will think you're well-trav- 
eled. — Hochschild, Kohn $ Co., Balti- 
more, Md. 

Good economy in trunks, goes without 
saying that good, strong trunks are the 
only sort to buy — no matter what price 
you have to pay. But we have made 
a special study of trunk manufacture 
for years and good trunks in the big 
basement store are decidedly inexpensive. 
They are good looking, as well as good, 
too — that counts for something with 
most people. — Frederick Loeser § Co., 
Brooklyn, N. Y. 

As the time approaches for summer 
trips, trunks and traveling bags must be 
given consideration. Where to get the 
best at the lowest price is a matter of 
vital importance. The new shopping 
center is the place. We have in stock 
ready for immediate delivery the best 
trunks offered by the five leading manu- 
facturers of America. Our goods are 
superior to any offered elsewhere. Under 
no consideration will we offer you a 
trunk that will not withstand the hard 
usage it is sure to meet with. In travel- 
ing bags we have an almost endless va- 
riety and the prices we have them marked 
are the very lowest at which goods of this 
quality can be sold.— Tilche-Ooettinger 
Co., Dallas, Tex. 



TRUNKS, SUIT CASES AND BAGS 



1072 



ADVERTISERS CYCLOPEDIA 



If you are going away for the summer 
and need a trunk, the spirit of economy 
should prompt you to see our line before 
buying, and once you pay us a visit, the 
goods and prices (introductory prices — 
purposely low) will certainly induce you 
to buy. — Gray <$• Dudley Hardware Co., 
Nashville, Tenn. 

Trunks for all purposes — from the 
best manufacturers here and abroad. 
The kind that will travel and travel and 
show their good merits by traveling 
again. In few words, we have a most 
complete collection of the most worthy 
trunks for the least money. — Abraham 
fy Straus, Brooklyn, N. Y. 

Every one plans to pack up and take 
to the country, the mountains or sea- 
shore, for a few days at least. This 
trunk and bag store provides whatever 
you need to carry the luggage — trunks, 
suit cases, telescopes, bags — substantially 
made and economically priced. — Sibley, 
$ Curr Co., Rochester, N. Y. 

Plans for summer travel are maturing 
thick and fast nowadays, and summer 
trips mean sturdy trunks, hand-bags, 
etc. Hence — to-day's offering of new, 
well-constructed, in great variety of 
sizes and styles — possess more than or- 
dinary interest to intending travelers. — 
J. N. Adam § Co., Buffalo, N. Y. 

We have been so busy with our suit 
sale that we have neglected to tell you 
about our trunks and bags. This depart- 
ment is situated in the back half of our 
south Main street store and is the best 
lighted and most convenient as well as 
the largest department of this kind in 
this city. We carry every good kind of 
trunk or bag that is correct style and 
our " rightly -made" kind are the kind 
that you should buy; they will stand the 
hard service that they are sure to re- 
ceive. The last of this week we shall 
have a demonstrator here to show the 
ladies the good points of our " hold all" 
trunks and how to pack them to the best 
advantage. — J. B. Hulling s § Son, 
Waterbury, Conn. 

We have a store full of goods that 
must be sold while the warm weather 
lasts. Never before could you get such 
bargains in traveling goods. Good 
strong, well made trunks for the price 
you have to pay for pine boxes else- 
where. — Mackay $• Flacy, Kansas City. 

'Tis travel time — and the trunks are 
here to go. — Abraham $ Straus, Brook" 
lyn, N. Y. 

A little Jaunt? Extra grip or suit 
case needed? Ready! Readier than 
ever! French-sewed leather suit cases; 



tan; linen lined; best lock; good 
workmanship throughout. $5. Should 
be $7.50. — S chipper $ Block, Peoria. 

"Peggy from Paris" Hand bags. — 
It's barely two months since the " Peggy 
from Paris" put in its appearance, yet 
we're selling more of this style of hand 
bag than any other — it's undoubtedly 
destined to be the bag of the season. — 
Kaufman's, Pittsburg, Pa. 

World's Fair specials for the needy 
traveler. A full car of trunks just re- 
ceived puts us in a position to supply 
your wants at prices no other firm will 
or can meet. Commencing Monday and 
continuing three days, we will place on 
sale this entire line. Protect yourself 
by comparing qualities and prices. — 
People's Store Co., Tacoma, Wash. 

The first thing for the tourist is the 
decision to go somewhere. The next, the 
trunk or suit case, and then things to 
put in them. — S. Kami, Sons § Co., 
Washington, D. C. 

The right place to buy trunks is 
where you know they are reliable — with 
a guarantee back of every one. — You 
can see that they are stylish and hand- 
some; you can see that they are inex- 
pensive. But you have to take the 
merchant's word for the reliability — a 
poor trunk may look just like a good 
one. That's why it pays to buy in a 
safe store. That's why the bulk of 
Brooklyn's trunk business comes here. — 
Abraham <§• Straus, Brooklyn, N. Y. 

Dress suit cases and traveling bags 
are very much in evidence these days. 
They'll be more numerous as the vacation 
season approaches. We have a splendid 
line of each, embracing all the newest 
ideas in the way of leathers, conven- 
iences, shapes, etc. We can also please 
you with prices. — Loving, Short $ Har- 
mon, Portland, Me. 

We have opened a trunk department 
for the reason that we have had so many 
calls for them. People wanted to buy 
trunks at prices that would satisfy them. 
Our reputation for selling trustworthy 
goods only at one low price to every- 
body has been applied to this department, 
and from now on we shall serve you with 
trunks at prices that will please you in 
every respect. Should you want any 
kind of specially made trunk we shall 
be pleased to make one to order for you 
at the very smallest kind of profit to 
ourselves. By opening this department 
we have not added one cent more ex- 
pense in selling them, so we can sell 
them to you at the smallest margin of 
profit. — The One Price Clqthing Co,, 
Altoona, Pa. 



TRUNKS, SUIT CASES AND BAGS 



OF SELLING PHRASES 



1073 



Going away this summer? If so, come 
down and make a selection from our 
complete stock. — Alfred Cornish, Omaha. 

When you a-traveling go, and every 
one seems to be planning trips for this 
summer, you will in all likelihood require 
a trunk of one kind or another. We 
have them, and we want you to see them 
— whether you wish to spend four dollars 
or forty dollars for a trunk we have 
them — and if the price is an object you 
will be delighted to find how good a 
trunk you may secure for a small price. 
— Wasserman, Kaufman fy Co., Sacra- 
mento, Cal. 

Suit cases and traveling bags. Every 
desirable style, size and almost all 
leathers will be found in our unequaled 
lines of traveling bags and suit cases — 
we invite comparison of the values. — 
Marshall Field <$• Co., Chicago, III. 

There's just as much style, or lack of 
it, about hand-bags as there is about 
clothes. And a traveler who carries a 
stylish bag is contributing considerably 
to his personal appearance. — Wana- 
maker's, New York. 

We are showing a line of trunks on 
our third floor that is unequaled in the 
city. For to-day we are offering regular 
$14, $14.50 and $15 trunks for $11.95. 
They are made of good basswood; heavy 
duck canvas covered; protected by elm- 
wood slats and heavy brass corner bum- 
pers; fiber bound, with straps all around; 
lined with good linen; single and double 
trays; brass lock, bolt and catches; steel 
sheet iron bottom; sizes 32 to 38. — Bul- 
lock's, Los Angeles, Cal. 

If you are looking for a suit case or 
in fact anything in the leather goods 
line, don't miss coming here to-morrow, 
for we've prepared to offer some most 
exceptional values in the best sorts— 
Blooming dale's, New York. 

If you are getting ready for a Sum- 
mer trip, don't forget that one of the 
most complete collections of Suit Cases 
and Hand Bags will be found in our 
basement. Here is every practical and 
convenient sort of bag that the summer 
traveler needs. All are the best con- 
struction, and priced to save you money. 
— Wanamaker, New York. 

We've been on the lookout for a lot 
of fine trunks to sell at a low price for 
some time. A maker who anticipated 
a great rush of business because of the 
World's Fair made more than he could 
possibly dispose of, so we gathered in 
his "extras," and have a trunk bargain 
worth talking about. — Adams Dry Goods 
Co.. New York. 



Here are the dress-suit cases and trav- 
eling bags that men and women who are 
going away for Christmas will want 
for their own use. They are likewise 
exactly the most suitable sorts for 
those who wish to give them as holiday 
presents. — Wanamaker, New York. 

Trunks and suit cases for the "Back 
East" Excursions. You are fully con- 
versant with the advertised dates and 
rates by all the roads for the "back 
East" Excursions in the next few days. 
These excursions make business for us 
in the sale of carrying cases for per- 
sonal effects. Do not put off until the 
last day making your purchase of a new 
trunk, grip or suit case, but be sure to 
make it Monday. — Hamburger, Los 
Angeles, Cal. 

A large line just received for the 
vacation business. Your old one may be 
broken or look shabby. — Mitchell, C asset 
$• Baker, Lexington, Kg. 

A trunk? Yes, sir. What kind will 
you have, metal or canvas? We have all 
styles and sizes. All the new improve- 
ments in the locks and trimmings — most 
any prices. — Cluckers, Trenton, O. 

You can trust these trunks and bags. 
Is there anything more exasperating than 
a trunk that won't stay shut and needs 
to be roped or strapped up to keep it 
from falling apart? You'll never get 
such a trunk here. — The Edw. Malley 
Co., New Haven, Conn. 

Had we space we could enumerate 
scores of extraordinary values in leather 
goods to be found throughout this sec- 
tion these days. As it is, these splendid 
items will have to represent all. Better 
come in and see what were offering if 
you've a need in this line. — Blooming- 
dales, New York. 

Last year we thought and said we had 
the best case that could be made for the 
price — but we have found even more im- 
provements for this year's " Lethersol." 
Best selected cowhide leather — sewing 
carefully done with heavy linen thread — 
frame steel, lining of Irish linen; shirt 
pocket inside, well made; inside are four 
brass buckle straps; has the flat lying 
handle, that will not break; solid brass 
lock and either straps or brass catches; 
rich russet leather or dark brown shade, 
with neat creasing on all sides — 22 inch. 
—Abraham $ Btraus, Brooklyn, N. Y. 

The prices we quote on all sorts of 
leather goods in this annual sale are less 
than what you'd have to pay were you 
to go direct to the makers and bur whole- 
sale in large quantities.— Bloomingdales, 
New York. 



TRUNKS, SUIT CASES AND BAGS 



1074 



ADVERTISERS CYCLOPEDIA 



In every detail of leather and work- 
manship the finest bags we ever had to 
sell for such a price. They are made of 
brown cowhide leather that is not only 
smart in looks, but that wears like iron. 
They are leather lined, with sewed in 
frames and two inside pockets. High 
cut shape, with extra wide bottoms and 
good brass locks and clasps. — Frederick 
Loeser §■ Co., Brooklyn, N. Y. 

The Trusty Trunks to Travel are Here, 
all sizes and for every purpose. Each 
has some special merit in the way of 
convenience, but all are built strongly, 
canvas covered, iron bound, hardwood 
slats, double bottom, brass lock, etc. — 
A. D. Matthews $ Sons, Brooklyn, N. Y. 

We are striving to reduce our stock 
of trunks and dress suit cases before 
taking our semi-annual inventory. In 
the two following lines we have a little 
excess that we are determined to reduce, 
and will do it by severely cutting the 
prices. This is a bona-fide chance for 
whoever is looking for a bargain. — 
Hahne $- Co., Newark, N. J. 

A Barnum wardrobe trunk will be 
just what you need on that summer out- 
ing trip. They are models of conven- 
ience — so constructed that everything 
in them is always in perfect condition 
and acccessible instantly. You don't 
have to struggle with tills and com- 
partments every time you want anything. 
We are sole agents for this well known 
trunk. — Standard Trunk Co., Detroit. 

Loeser cowhide club bags. They come 
in sizes to hold everything needed, from 
a fresh blouse and night garments for 
the flying trip to a goodly supply of 
wearables for the week-end visit. 
All in deep club shape, extra wide at 
the bottom, and made of best russet cow- 
hide leather with hand-welted seams, 
leather lining, strong handle and brass 
lock and catches. We sell hundreds, for 
no smarter, more convenient or better 
made club bags have been shown this 
year. — F. Loeser § Co., Brooklyn, N. Y. 

A new handbag, like English mail 
pouches. The new handbags made in 
the style of the English mail pouches, 
are the nobbiest and newest things for 
the summer girl and such pretty new- 
things these are that they are worth be- 
coming enthusiastic over, even in the 
warmest of summer days. One is made 
of pigskin in the natural tanned color 
and lined with red saffan. Even the 
separate coin purse fitted in the inside 
pocket is the same even as to lining. The 
strap handles of this bag are prettily 
arranged on gilt slide-like pieces that 



allow a free swinging motion, thus ad- 
ding to the usefulness of the bag. This 
style costs $5, while a larger bag, made 
of black seal leather, having the same 
lining and appointments and arranged 
in the same way, costs $6.45. — Abraham 
<§• Straus, Brooklyn, N. Y. 

Special — russet leather suit cases. Are 
you going away? In the trunk depart- 
ment we are offering an excellent russet 
leather suit case, 24 inches long, rein- 
forced corners, brass fittings and lock. 
An excellent case for the price. Matting 
straw suit cases. Vacation is coming and 
you many need one of these light, easily 
packed, easily handled suit cases. So 
much more convenient for a woman than 
the old style heavy leather case. These 
are very light and well reinforced with 
leather corners. Come in sizes 20, 22, 24 
and 26 inches. — Weinstock, Lubin $ Co., 
Sacramento, Cal. 

All the slightly marred or soiled 
trunks and bags are marked to sell at 
about half-price to insure their disposal 
before stock-taking. All are very finest 
makes and unusual values. — Gimbel 
Bros., Milwaukee, Wis. 

Canvas covered trunk. Is extra well 
built and will stand all the hard knocks 
of long travel; covered with heavy water- 
proof canvas and has all brass trim- 
mings with extra strong ball corner 
bumpers ; brass valance clamps, knee 
bands and hagney bolts, excelsior lock 
and is linen lined, fitted with divided 
tray and covered hat box, and has extra 
dress tray lined with linen, two solid 
leather straps and is one of the most 
dependable trunks made. — Hamburger's, 
Los Angeles, Cal. 

Collapsible shirtwaist boxes. Some- 
thing new. No woman will be without 
one if she is going to the country for a 
couple of weeks or for all summer. Of 
course, we are the first to show them, and 
we will have them exclusively until they 
are copied. They are so constructed 
that several could easily be carried in 
the trunk, as they fold very flat — but 
when opened up they will hold a dozen 
or more shirt waists. They are covered 
with pretty cretonne in any color or 
design desired. — Abraham § Straus, 
Brooklyn, N. Y. 

Trunks that hold their own in the mad 
rush of transportation — hold their con- 
tents intact as well — are worth almost 
any price. Lots of such here, but at 
figures that won't flatten your pocket- 
book. Full sized trunks, steamer trunks, 
shirt trunks, suft cases and bags in 
abundant and pleasing variety. — W. H. 
Thompson, Lexington, Ky. 



TRUNKS, SUIT CASES AND BAGS 



OF SELLING PHRASES 



1075 



UMBRELLAS 



Umbrella Wisdom. — An umbrella in 
the hand, on a rainy day, is worth two 
in the rack. Moral: Don't get caught 
napping, or dripping when such good um- 
brellas cost so little. Both kinds — men's 
and women's. — The Wanamaker Store, 
New York. 

Fine Umbrella News for Women. — 
Umbrellas that will go out rapidly, be- 
cause the values are exceptional. The 
materials for the coverings are good and 
the handles are here in pleasing variety. 
The prices enable you to get two um- 
brellas for the cost of one ordinary. — 
Abraham Sf; Straus, Brooklyn, N. Y. 

Dependable umbrellas at about a third 
of their worth. Think of it! 995 in all, 
a manufacturer's entire factory accumu- 
lation of slightly imperfect goods. By 
imperfect, we mean a streaked gore or 
probably a misweave here and there. 
Mind you, the actual usefulness is ab- 
solutely unimpaired, and those who are 
lucky enough to get one or two may 
count themselves fortunate indeed. Eng- 
lish Gloria, Britannia cloth and Ameri- 
can taffeta coverings. Paragon frame 
and steel rods. Natural wood and 
fancy handles. Sizes for men, women 
and children. Regular $1.00 goods, for 
40c. — L. Bamberger fy Co., Newark. 

Just about a month ago we offered a 
similar lot, creating thereby the greatest 
umbrella buying furore of the season. 
Another large and finer lot all ready for 
you Friday. These umbrellas are not 
perfect, but the damages are so infin- 
itesimal that many stores would never 
mention the fact. Made of good quality 
English gloria, mercerized carola and 
Britannia cloth — 26 inch size for women 
and 28 inch size for men. Good strong 
paragon frames and steel rods. — Bam- 
berger's, Newark, N. J. 

Our great umbrella sale a seven day's 
wonder. A sale without parallel in the 
history of umbrella selling. The last 
special umbrella sale we had some time 
ago has not been forgotten by our cus- 
tomers, but this sale will utterly 
eclipse it in many ways. The quantities, 
qualities and prices will cause you to 
stop, look, ponder and buy, and it 
will be our delight, in this season of 
copious showers, to supply you with 
protection at much) below the usual 
cost. When any of these lots are sold 
out they cannot be duplicated, so would 

UMBR 



it not be well to come early? Note 
the record-breaking prices.— Goldsmith's 
Bazaar, Scranton, Pa. 

The umbrella chief wanted a little 
excitement— that's why these finishing 
touches are put on the prices of all 
these Parasols and Sun Umbrellas. 
We've been selling more Parasols this 
summer than for several seasons past 
and now we're going to close the rest 
of our stock of them out with a rush. 
— Wanamaker, New York. 

The largest and best known maker 
in America sends us this big sale of Wo- 
men's All-Silk Umbrellas. We took his 
entire fac'tory line at a price which 
enables us to offer positively the great- 
est value of the season. The silks alone 
in many instances are worth one-half. — 
Bamberger's, Newark, N. J. 

Umbrellas Priced Low. — The um- 
brellas are worth one cent less now than 
when we bought them — it's only to get 
our stock shipshape that that we make 
these big price cuts. — Kaufmann's, Pitts- 
burg, Pa. 

The "Hurt" Umbrellas.— The wise 
man looks ahead. Even if you have no 
need for an umbrella, with snow on the 
ground, you will have in March and 
April — and this opportunity won't 
knock at your door again — this season. 
— S chipper fy Block, Peoria, III. 

It's up to you to protect yourself 
from the rain by always having on 
hand one of our umbrellas. — John C. 
Lowe, Cleveland, O. 

Umbrellas have been overworked this 
season. If yours shows signs of ner- 
vous prostration there are ailk ones 
here this morning for $2.75 — of a quality 
that you seldom see for less than $3.75 
or $5. — The Wanamaker Store, Phila- 
delphia, Pa. 

" My kingdom for a horse," quoth 
Richard after the battle. Some people 
are just as keen in a rain storm to get 
an umbrella. 

A chance to-day for men and women. 
— Wanamaker's, Philadelphia, Pa. 

You can't trust the weather man. He 
is liable to ring in a shower on you at 
any minute, at least it's best to be pre- 
pared wfth umbrellas, and more especi- 
ally the school children.— Eug. Vatet, 
Muncie, Ind. 
ELLAS 



1076 



ADVERTISERS CYCLOPEDIA 



An ideal holiday present. Umbrellas 
for men and women, made of silk and 
linen taffeta, which wears better than 
all-silk. Have case and tassel, steel 
rod, close roll, and are shown in an 
elegant assortment of sterling silver, 
long pearl, horn silver trimmed, natural 
wood and a hundred other styles of 
handles. — Bothenberg $ Co., New York. 

Any morning now you are liable to 
wake up to find two or three days' rain- 
storm started. So don't be caught shy 
of an umbrella when only such little 
prices as these stand between you and a 
sturdy, good-looking one. — Blooming- 
dales, New York, N. Y. 

They wouldn't if they knew the "ins 
and outs " of this great mercantile en- 
terprise — how closely we keep in touch 
with every manufacturer, little or big, 
in the world. Just this is responsible 
for our being able to offer such excellent 
umbrellas for such a ridiculous little 
price. These are of good strong twilled 
gloria, made on steel frames with steel 
rods, They come in 26 and 28 inch sizes 
for men and women — with a large as- 
sortment of handles for selection. — 
Blooming dales, New York City. 

When the elements have played havoc 
with the covering of your Umbrella and 
left it with a broken rib perhaps, and 
other little casualities, then, if you still 
have an affection for the handle, it will 
be well to bring it to this Umbrella hos- 
pital and let us make it like new. The 
cost will be small, in proportion to the 
price of the material used. — Abraham 
fy Straus, Brooklyn, N. Y. 

Perhaps you haven't thought much 
about them the past week. All the more 
reason why you'll probably have to, 
soon. Therefore, be warned — and armed, 
in time. — Wanamaker, New York, N. Y. 

Our April sale of umbrellas is now 
on, and will continue till Saturday night. 
An opportunity to obtain umbrellas for 
business, dress or children's school use 
from 25 to 50 per cent less than any 
price ever quoted in Rochester in a 
regular way. The benefit to us comes 
in the shape of a largely reduced stock, 
making room for new purchases which 
will soon arrive. It also serves to make 
more people acquainted with Rochester's 
best umbrella and leather goods store. 
At the opening of the sale we had 
over twice as many umbrellas in sight 
as were ever shown in a Rochester store 
at one time. — Henry Likly $ Co., Roch- 
ester, N. Y. 

A sale of Umbrellas. Umbrella Days. 
— About 500 fine umbrellas for ladies, 
misses and men. We know it is cold, 

UMBR 



but April is a rainy month, and it may 
rain the same day. Anyway, you can 
prepare for the wet weather and get 
a good umbrella at a very small cost. — 
I. N. Martin, Peoria, III. 

A royal showing is kept constantly 
in stock, to which the latest novelties 
are added as fast as they appear in the 
market. Practically all the good ones 
are here. Our magnificent collection is 
admired by every one who sees it. 
There are rich handles of exquisite de- 
signs in gold and silver with long pearl 
post, gun metal inlaid with silver, 
carved ivory, horn overlaid with silver 
and gold, ebony, etched wood, etc. — 
Frear's, Troy, N. Y. 

A number of fine silk umbrellas are 
shown (in styles for men and women), 
with unusually effective handles of rock 
crystals, garnets, carved ivory, gun 
metal, and gold and sterling silver in 
art nouveau designs; also Martin's 
London umbrellas in a variety of styles, 
walking sticks, riding whips and crops. 
— B. Altman $ Co., Neio York, N. Y. 

Next to a cheerful temper, this 
weather, one's best friend is an umbrella, 
Here's a chance to get a $1.25 um- 
brella, and a good one at that, for 75c. 
Just the sort you want for knockabout 
use at the beach. They have best para- 
gon frames with steel rod, covered with 
a thoroughly rainproof, fast color, mer- 
cerized taffeta. Smart and snappy, in 
a snug case, with cord and tassel. — 
Frederick Loeser $ Co., Brooklyn, N. Y. 

Silk umbrellas that are real silk and 
not sham; others that are part silk and 
part linen. That adds to the wear. A 
great many of these umbrellas will be 
sold very much less than the actual 
cost of the handles. Right on the eve 
of the umbrella weather. Now is the 
time to prepare yourself, for this is an 
unparalleled umbrella buying oppor- 
tunity. — W. H. Sample $ Sons, Albany. 

A Thousand Umbrellas Priced Half. 
— Now-a-days folk want umbrellas that 
they can afford to lose, break, or keep 
if they can; and there's umbrella proud 
folk, too, who won't carry any um- 
brella but a good one, and we have 
those, the real fine kinds, you know, 
and within this thousand is included all, 
from the very ordinary kinds to the ex- 
traordinary kinds. — S. P. Dunham fy 
Co., Trenton, N. J. 

Don't be caught unawares. At these 
abnormally low pirices you can well 
afford to keep an umbrella at each 
end of the line. Two umbrellas for the 
usual price of one and a half. — Bern- 
stein's, Pueblo, Colo. 
ELLAS 



OF SELLING PHRASES 



1077 



When the fall rains begin you'll want 
an umbrella, and chances are there will 
not then be such a favorable oppor- 
tunity to secure a fine one at so small 
price. The moral — buy now. — The Cres- 
cent, Spokane, Wash. 

How important are the sparkling 
glints in dress — such as beautiful rib- 
bons, perfeGt-fitting gloves, stylish 
neckwear, dainty laces, chic veilings, 
pretty, serviceable 'kerchiefs — and um- 
brellas to protect them all from wet. 
— Olds, Wortman <$• King, Portland, Ore. 

For the Next Rainy Day. — Here's a 
sale of silk Umbrellas that will cause 
men and women to provide shelter for 
themselves against the next " spell of 
weather." The umbrellas are all of a 
fine quality of silk, with well-made 
frames and handsome handles; and are 
most temptingly priced. — Wanamaker's, 
New York. 

The week just past witnessed the 
greatest umbrella business in our career. 
The remarkable sale and demonstration 
drew tremendous crowds daily. Now 
we shall hold a genuine clean sweep sale 
of the lot — and in order to make Mon- 
day a memorable bargain event, we in- 
tend to offer the very best umbrella 
values ever witnessed in Atlanta. You 
cannot afford to let this chance slip. 
Here are umbrellas in a magnificent 
handle assortment. Many of these han- 
dles are worth more than the price of 
the umbrella. — /. M. High Co., Atlanta. 

A sale of umbrellas. April showers 
develop a scarcity of umbrellas; and 
the scarcity often begins early in March. 
Of course you can run in and get an um- 
brella when you get caught without it; 
but you can save a dollar or two by 
buying to-day, and prevent getting wet 
at the same time. We have some good 
luck to share with you. — The Wana- 
maker Store, New York. 

An important sale of umbrellas for 
women. You need not hesitate to carry 
anyone of them no matter where you 
go. — Haskell $ Tripp, New Bedford. 

Every umbrella we sell is intended 
to be an incontrovertible reason why the 
purchaser should come back, after it 
is worn out, for another. First, because 
of enduring service — as with shoes so 
with umbrellas. Some folks are harder 
on umbrellas than others. But most 
folks can "size up" the service a 
good umbrella gives them, and we plan 
to give the best average period of ser- 
vice to everyone who gets an umbrella 
here. — Gimbel Bros., Philadelphia, Pa. 

Nothing more fortunate could happen 
in the way of a sale, that's sure. And 

UMBR 



these umbrellas are offered at next-to- 
nothing prices, for the handles on many 
of them are worth more than we're ask- 
ing for the whole umbrella.— Bloom- 
ingdales, New York, N. Y. 

Autumn rain-storms will treat both 
alike, according to precedent. Accord- 
ing to our precedent, here are some note- 
worthy umbrella offerings, that seem to 
have some fitness just now. — W ana- 
maker, New York, N. Y. 

Kinds you can afford to lose, but you 
won't wish to — they're too good and 
pretty. The poorest one in the assort- 
ment is worth two dollars. Built with 
paragon frames, covered with piece dyed 
taffeta silk, liste warp, close rolling. 
Outside cases match the covering 
Sturdy natural wood handles. Just six 
hundred and fifty of them. — Simpson 
Crawford Co., New York City. 

Umbrella Sale a Great Success. — These 
umbrellas are trade marked, " Born in 
Baltimore. Raised everywhere." Ven- 
ture to say when this great sale is over, 
they'll be raised everywhere over Grant 
County. Undoubtedly the greatest 
bargains. — A. C. Bailey $• Co., Marion. 

What's the matter with umbrellas? 
All over the country umbrella sales have 
taken a drop. What is to be done? 
Simply this — prices have to be cut to 
such a low mark that umbrellas will 
be such bargains you cannot resist buy- 
ing. — Rosenbaum Company, Pitts- 
burg, Pa. 

Umbrellas ! Half a thousand of them. 
We sincerely trust you'll not need one 
when you read this appeal. But if you 
do — if you must have an umbrella, 
you'll not find another such a collection 
to select from in a hundred miles. 
School umbrellas, shopping umbrellas, 
umbrellas for marketing, umbrellas for 
use and umbrellas for show. — /. B. 
Libby Co., Portland 31 e. 

In purchasing umbrellas the same care 
should be taken, if you would buy the 
best, as you would take in the selection 
of a diamond. .Go to experts who 
know their business. We have gathered 
the best from two continents and far 
away Japan, and can give you better 
value than any other store.— Memphis 
Umbrella Co., Memphis, Tenn. 

Extremes are apt to touch— either 
you'll need an umbrella or a parasol. 
Here are some notable offerings of um- 
brellas you'll be glad to own at their 
specially low prices; and our showing of 
fine parasols is delightful in its variety 
of charming styles.— Wanamaker, Nev) 
York. 
ELLAS 



1078 



ADVERTISERS CYCLOPEDIA 



We will whet your bargain appetite 
with this umbrella special. — 8. Kami, 
Sons $ Co., Washington, D. C. 

In this lot there are gloria covered 
umbrellas for 1,000 men and women. 
The regular price of these umbrellas 
everywhere is $1.00. There are 28-inch 
umbrellas for men and 96-inch um- 
brellas for women. All are made with 
paragon frames and have steel rods, 
which makes a combination for strength 
that cannot be excelled. — The lMh 
Street Store, New York, N. Y. 

Colored Silk Umbrellas. — The new 
spring stock of colored silk umbrellas is 
very, very large and varied — these dainty 
shower-proof utensils coming midway 
between the parasol and black umbrella, 
and proving more popular and practical 
every season. More practical, because 
the taffeta and other silks grow more 
enduring, and retain their dye better. — 
Schipper <§• Block, Peoria, III. 

Open one of these umbrellas and you 
will have good luck for a long time. 
Men's and Women's Fine Gloria Silk 
Umbrellas at 95c, but are positively 
worth $1.49. Natural wood, horn and 
nickel plated handles. Sizes 26 and 28. 
Paragon frame, steel rods. Will stand 
the heaviest downpour. — Philadelphia 
Bargain Store, Trenton, N. J. 

Not much to pay for an umbrella 
that looks well and will keep off the 
rain — this is a little lot we secured under 
value. — Strawbridge $• Clothier, Phila- 
delphia, Pa. 

Umbrella Prices Down While Um- 
brellas Go up. A happy conjunction 
of circumstances that enables you to 
buy umbrellas, at the time when they 
are most wanted, at less than half price. 
— Abraham $• Straus, Brooklyn, N. Y. 

Umbrella gone? It's time for the new 
ones anyway, to match the new gowns 
and shirt waists. — Heldrum, Scott $ Co., 
Scranton, Pa. 

Rainsticks. Not half what we in- 
tend to show — but many clever things, 
worthy of mention — every umbrella is 
carefully selected, mounted correctly 
and in keeping with the value of the 
cover. We show an exceptional line be- 
ginning at one dollar. — The Halle Bros. 
Co., Cleveland, O. 

Children's umbrellas. There's noth- 
ing a child likes much better than to 
carry an umbrella, especially if it's his 
very own. He needs one, too, for 
school use just as much as father does 
for his business. These umbrellas are 
of cotton, good but inexpensive and well 
made, else they'd not be cheap at any 

UMBR 



price. For school use children prefer 
handles that have a ring or loop, some- 
thing that will allow hanging to a hook. 
There are many of these in the lot and 
some with round marble or metal ends. 
— Miller $• Paine, Omaha, Neb. 

The season of showers. Not safe to 
start out during this weather without 
your umbrella. No reason either why 
you should. Our umbrella sales, start- 
ing to-morrow, will supply you for 
about half price. — Kaufman's^, Pittsburg, 

The frequency of drenching showers 
and the consequent danger of a wetting 
make the umbrella a necessary com- 
panion these days, and the need of hav- 
ing it where you can reach it quickly 
becomes urgent. There's a big um- 
brella department in this store all ready 
to supply a protracted demand, fully 
equipped for any call that may be made 
on it. — Owen Moore fy Co., Portland, Me. 

You may need an umbrella any day 
now. The showers are here, and we are 
ready to supply you with the best that 
money can buy. We fear no scrutiny or 
comparison. See our umbrellas. Best 
in town. — D. W. Downey, Brockville. 

Umbrellas that keep off the rain. You 
want a good umbrella at this season of 
the year, and we have them with Para- 
gon frames and steel rods, natural wood 
and horn handles, at about half price 
for tc-morrow's sale. — Abraham $• 
Straus, Brooklyn. 

Don't get wet for $3.00— There's no 
economy in running the chances in this 
climate to save a little money. Five 
minutes' exposure to a spring shower 
may send you to the doctor, and your 
hat to the rummage sale. During this 
week we are selling umbrellas for one 
dollar less than they are worth. Here's 
true economy for you. Hurry before 
it rains. — Meldrum, Scott § Co., Scran- 
ton, Pa. 

One-fourth off on all umbrellas. The 
umbrella people were late in getting 
our big orders filled, and consequently 
we have on hand to-day more umbrellas 
than we care to carry. Here's your 
chance to spend the Christmas Gift 
money to advantage — one-fourth off reg- 
ular prices. — The Star Store, New Bed- 
ford, Mass. 

Umbrellas and canes — Christmas 
novelties. Our Christmas collection of 
umbrellas and canes embraces the most 
attractive lines of novelties that we 
have as yet presented. Many of them 
decidedly exclusive. — T. Eaton Co., 
Winnipeg, Can. 
ELLAS 



OF SELLING PHRASES 



1079 



The best umbrellas that $1.50 ever 
bought. The kinds that have been $2.25 
and §2.50. Some kinds were even higher. 
Warranted Sicilian taffeta coverings, 
fast woven tape edges that prevent 
splitting, add to the wear of the cover- 
ing two-fold. Best paragon frames., 
warranted tempered steel staffs, half 
a hundred style handles, trimmed natural 
wood, combination gold and mother-of- 
pearl, and silver and mother-of-pearl 
handles. Women's, men's and children's. 
All with slip covers to match. Of 
course, lower priced and higher priced 
umbrellas in plenty. — S. P. Dunham $• 
Co., Trenton, N. J. 

Richest line ever, holiday umbrellas. 
Our many excellent lines of umbrellas, 
in the past, never equaled this. Ample 
in the size of stock and in the variety 
of designs, it includes the best of the 
best manufacturers. Holiday buyers 
now have a complete line to select from 
and all the advantages of early choos- 
ing are at their command. — Sisson Bros., 
Binghamton, N. Y. 

Splendid line of umbrellas. If your 
friend recently borrowed an umbrella 
they'll appreciate one that they can keep. 
Our assortment is immense and includes 
the finest quality silk coverings and fitted 
with the richest designs in handles, In- 
cluding high grade novelties in pearl, 
gun metal, gold and silver trimmed and 
many artistic effects in wood — $5.00 to 
$12.50 each. — Friedman's, Grand Rapids. 

Never has a man or woman com- 
plained of having too many umbrellas, 
so you are safe in giving an umbrella 
and safe in choosing it from our stock. 
Nowhere can you find so large an as- 
sortment. We engrave single initials 
on all umbrellas at $2.00 or over free. — 
H. S. Barney Co., Schenectady, N. Y. 

Umbrellas half price. Two hundred 
and ten went on sale this morning. 
That's too many to sell in one day, 
even if it is raining. The sale continues 
on Saturday, while they last. The second 
day's choosing is good, for they all sell 
at half price. — The Cresent, Spokane. 

Have you a broken rib in your um- 
brella? If so bring it to me, and I 
will set the fracture and will guarantee 
an instantaneous healing. No physician 
can do as much for you. — Magly's, Ken- 
ton, Ohio. 

Special values in ladies' fancy um- 
brellas. Ladies' umbrellas, with fine 
surah and silk-and-wool covers, may be 
had here at great saving in price. 
Through the most extensive purchases 



in the history of the store we have se- 
cured greater price concessions than ever 
before and can guarantee the best value; 
money back if we can't prove our claims 
to your entire satisfaction.— Z. Paquet, 
Quebec, Can. 

The most attractive line of good um- 
brellas for ladies or gentlemen, with 
beautiful handles, to make them suitable 
for handsome gifts. We have the low- 
priced kind, as low as is consistent with 
good quality, then the handsome ones. 
Ladies' umbrellas, with natural wood, 
gold and silver and pearl handles; $1.95 
to $15.00.— The Fair, Ft. Worth, Tex. 

An umbrella is a present useful and 
very attractive. A good umbrella will 
prove satisfactory after months of wear 
and we sell the good kind — umbrellas 
that are guaranteed in every way. In 
ladies' umbrellas we have splendid values 
—at $3.50, $5 and $7.50— handles 
mounted in sterling silver. At the same 
prices we have men's umbrellas with 
fine horn — natural woods — or gun metal 
— sterling mounted. You save from $1 
to $2.50 on any one of these umbrellas. 
Artistic monogram engraved without ex- 
tra charge. — Gamossi Glove Co., Den- 
ver, Col. 

Umbrellas for women and men. If 
you want an umbrella for yourself or 
for some one else, here is the place to 
come. We direct attention to several 
hundred new ones to-day that are a 
little finer than any we have seen at the 
prices. Among them are the new 
leather covered handle with mountings, 
gold, silver and pearl combinations, 
horn, metal and most every variety of 
wood in straight and hook style. — Gold- 
thait $ Sons Co., Marion, Ind. 

Stunning umbrellas that roll up like 
a walking stick; with the nicest kind 
of handles; umbrellas for men, women 
and children, and if you can think of a 
better gift than an umbrellaa, if your 
friend hasn't got one, or a more useful 
one, well, we want especially to-day to 
talk about our umbrellas at 98c, $1.50, 
$1.98 and $2.50. Hundreds and hundreds 
of higher-priced ones of course. Silk 
umbrellas at from $3.50 to $12.— The 
Gamble Desmond Co., New Haven, Conn. 

Colored silk umbrellas of excellent 
quality and strongly made for general 
use ; colors to match most any costume, 
in wine, green, navy, brown, plum ; some 
are in plain, others with fancy borders ; 
natural wood handles, tassel and case to 
match the umbrella.— Kemp # Hebert, 
Spokane, Wash. 



UMBRELLAS 



1080 



ADVERTISERS CYCLOPEDIA 



UPHOLSTERING 



January Upholstering. — January and 
February are two of the best months 
during the year to have your upholster- 
ing attended to ; we will not have to 
keep you waiting as we have been com- 
pelled to during some of the busier 
months, and can give it the best possible 
attention. Let us estimate, work guar- 
anteed satisfactory and up-to-date. — 
Levy Bros., D anbury, Conn. 

New furniture from old! Reup- 
holstering and recovering done honestly 
and at an economical price ! Have you 
any old furniture in reduced circum- 
stances ? Family heirlooms that are a 
bit too shabby for use ? Our upholster- 
ers have skilled knowledge and wide ex- 
perience as restorers. Every case is 
successfully treated* Our 1 upholstery 
store is full of new ideas for coverings — 
silk damasks, tapestries, gobelin tapes- 
tries, silk velours, veronas, brocades, 
wide wale corduroys, plain and fancy 
velours and genuine leather in new 
shades. On request we will send to your 
home an expert who has goods and 
prices at his tongue's end. A postal 
card will bring him to your door. — Stick- 
ley-Brandt Furniture Co., Binghamton. 

The upholstery store. — The closer re- 
lationship we manage to establish be- 
tween your home and our upholstery 
store the greater satisfaction there'll be 
on both sides. The upholsterer makes 
the home. Cold, uninviting, unharmoni- 
ous, indeed, would be the work of archi- 
tect, builder and furniture maker if the 
upholsterery artist didn't step in and 
with magic touch give warmth and har- 
mony — life as it were — to the whole. 
Will you not consult us on these mat- 
ters so important ? We have the where- 
withal to do and the brains to do it. 
What's the need? Perhaps walls are 
to be covered, windows recurtained, new 
hangings purchased ? We shall take 
pleasure in planning with you. You can 
undoubtedly give us ideas, very likely 
we can make a happy suggestion. — Sib- 
ley, Lindsay $ Curr Co., Rochester. 

The upholstery store is radiant with 
new attractions. Beautiful things from 
here and abroad to lend fresh grace and 
additional charm and comfort to your 
homes. And, what is more, the savings 
in every instance are unusually liberal. 



We are constantly searching the markets 
for what is best and most practical. Be- 
ing buyers on an enormous scale, it 
naturally follows that we can sell at 
prices indisputably lower than those 
asked elsewhere. For to-day we an- 
nounce a special sale of lace curtains, 
tapestry portieres and couch covers. 
These, however, are only a few of the 
specials for to-day. People back from 
summer sojourns, and now engaged in 
getting their homes ready for fall and 
winter, will not hesitate to avail them- 
selves of an opportunity so strictly ad- 
vantageous. — Sie gel-Cooper Co., New 
York. 

We begin to-morrow our annual Fall 
sale of Curtains and Upholsterings, and 
start it off with some of the biggest 
bargains ever offered in this line of 
merchandise. There are bargains galore 
in lace curtains, and there are very 
attractive specials in a whole lot of 
other things. While many of the lots 
mentioned here will probably be ex- 
hausted by Tuesday night, others — 
equally good — will take their places 
throughout the month. — Adams Dry 
Goods Co., New York, N. Y. 

It's going to be hot again. Here are 
things you'll need. There are a lot of 
things in the upholstery section that go 
a great way toward making life bear- 
able — even pleasant — in hot weather. 
The best of it is, they don't cost much. 
And no matter what the price may be, 
they are cheaper than you can get equal 
grades anywhere. — Hochschild, Kohn <% 
Co., Baltimore, Md. 

Summer upholstering. — If you put up 
a bit of light Summer drapery for the 
breeze to blow through, you add cool- 
ness as well as prettiness to the room. 
If people will only put their houses as 
well as themselves in Summer dress 
they will be a deal more comfortable. 
It is inexpensive if you go to the right 
store and buy the right things. — Abra- 
ham <§• Straus, Brooklyn, N. Y. 

Nothing adds so much to the furnish- 
ing of a house as the wall decorations. 
They give a finish to the house. Give it 
a homelike look that can be obtained in 
no other way. We make a specialty of 
this work. — Lewis W. Lee, Peoria, III, 



UPHOLSTERING 



OF SELLING PHRASES 



1081 



VACATION 



Summer Man. — Jack — How are you going to spend the 
summer? 

Tom — Vm going to spend it traveling from one seaside 
place to another, until I find a girl worth a million or two 
who wants to be loved and married for herself alone. — Tit- 
Bits. 



Our variety of lazy day suits is com- 
plete. — Oak Hall, Boston, Mass. 

A bunch of pretty girls were discuss- 
ing the details of their vacation trip, 
and they nearly all complained of "noth- 
ing fit to wear." Oh, that's easy to 
remedy, says one of the sweetest of the 
bunch. Let's all go to the Union Cloth- 
ing Co., and we all can be fitted to a T. 
— Union Clothing Co., Cohoes, N. Y. 

Vacation togs — we have them. How 
is that boy fixed for the three months' 
vacation — now at hand ? Has he the 
kind of clothes it takes to hold a boy ? 
— Fuller $ Scane, Bedford, la. 

You can save enough money at Spear's 
to defray the expenses of a vacation at 
the seashore. Don't worry about your 
vacation money. You can go to the sea- 
shore or elsewhere and have money to 
spare if you select your housefurnish- 
ings at Spear's — a dollar or two will do. 
— Spear's, Pittsburg, Pa. 

As you hail with delight this happy 
and romantic season of picnics and out- 
ings, so we want you to meet our pre- 
parations for your enjoyment of these 
events. By glancing over the remind- 
ers herewith presented you'll see we are 
giving the best attention to the apparel 
and adjuncts required. — Burke, Fitz- 
Simons, Hone $• Co., Rochester, N. Y. 

Before going on your vacation step 
into our new bag section on the main 
floor and inspect the many new things 
we have to make the trip comfortable. — 
Mandel Brothers, Chicago, III. 

Good-bye ! You will soon be off by 
boat or rail. More than half the com- 
fort of your summer outing depends 
upon your outfit. Here are the comfort- 
ing kinds of underwear and overwear ; 
thoroughly reliable in material and work- 
manship. — Oak Hall, Boston, Mass. 

Already preparations are being made 
for the summer vacation, which include 
the shoes to be worn while at the sea- 
side, the mountains or elsewhere. If 



you are going to the mountains you will 
especially need stout shoes with heavy 
soles. If you are going to the seaside 
you will need dainty Oxfords and- white 
footwear to be properly clad. Wherever 
you are going keep in mind that you 
can find here a correct footwear. — B. 
Rich's Sons, Washington, D. C. 

" Taking to the woods " on a camp- 
ing trip will be doubly enjoyable if 
you're provided with a supply of those 
fine jersey and other sweaters we're 
showing in our window — whites, stripes, 
blues and blacks — from $1.50 up. Taking 
to the water will prove a perfect delight 
if you're rigged out with one of those 
handsome bathing suits we show along- 
side the sweaters at $1 up. Your vaca- 
tion will be a pleasant memory for years 
if you'll let us help you to get ready 
for it.— JR. /. Hurd $ Co., Spokane. 

Our preparations incident to the com- 
ing traveling season were made with 
strict adherence to the demands of dis- 
criminating travelers and tourists. — B. 
Lowenstein $• Bros., Memphis, Tenn. 

Hat trunk. There is nothing a lady 
requires more in traveling than one of 
these light hat trunks. They hold five 
hats and contain a tray for small ar- 
ticles. Also most suitable for keeping 
your hats in at home. — Julian Sole 
Leather Goods Co., Toronto, Can. 

Jamestown suit cases and trunks. Get 
prepared now to take in the great exposi- 
tion. We can supply you with the right 
kind of traveling necessities — kinds that 
the baggage smasher can't hurt. We 
carry an unusually fine line of dress suit 
cases in qualities to suit all purses. 
Many in imitation leather; made extra 
strong and durable, with all the latest 
devices for convenience and safety. In 
the better grades of solid sole leather 
the most critical buyer can be satisfied. 
Trunks built to stand the racket, with 
all the latest devices for convenience and 
safety. Stop in to-day and see them. — 
Cramer <% Rogers, Trenton, N. J. 



VACATION 



1082 



ADVERTISERS CYCLOPEDIA 



VALENTINES 

To make the home seem cheerful 

And keep the husband sweet, 
Go plant a window garden 

Beside his evening seat; 
Have boxes neatly painted 

And keep the edges trim; 
And then if he will not be good 

Throw flower pots at him. 

— Chicago News. 



To my valentine : 

Surely 'tis time for wooing 

When St. Valentine is here 
And my heart to you is turning 

In the love-time of the year. 
— Sanborn, Vail <§• Co., Los Angeles. 

Valentines. We're ready for St. 
Valentine with a great collection of 
about every thing used in the way of 
pictorial effects, except the gross and 
vulgar. There are valentines of cellu- 
loid and satin beautifully hand-painted; 
there are valentines of crepe paper in 
all the gorgeous coloration of the rain- 
bow. Grotesquely comic subjects, senti- 
mental subjects, and subjects that will 
grace any nook in the house. — Jos. 
Home Co., Pittsburg, Pa. 

Thousands upon thousands of valen- 
tines. Cupid never did as well as this 
year in producing those quaint, unique, 
artistic and cunning conceits which are 
called valentines. And as Valentine 
Day is almost here, there is no time to 
be lost in making your selections. You 
may as well come here — where you have 
all the new ideas to choose from. And 
there's another reason why you should 
come here. "Economy is a virtue" — 
even in love affairs. — W. V. Snyder $* 
Co., Newark, N. J. 

Cupid's court in session in our sta- 
tionery store. St. Valentine is hold- 
ing court in our stationery and engrav- 
ing department and is being attended 
by myriads of cupids who are prepar- 
ing their bows and quivers for that great 
day, when they go forth in the disguise 
of a dainty valentine and shoot their 
arrows at the fondest hearts. Never 
has our line been more beautiful, includ- 
ing as it does an exquisite collection of 
hand-painted love tokens. — Columbus 
Dry Goods Co., Columbus, O. 

Here is the place to buy valentines. 
No doubt about it. Remember our dis- 



play last year? We have doubled it 
this year. — Foltz $ Hardy, Colorado 
Springs, Col. 

Tender thoughts prettily expressed in 
poetry and prose on hearts, flowers. 
Cupids, fans, in dainty billetsdoux and 
a hundred other charmingly captivating 
ways. And there are other hundreds 
to satisfy the spirit of fun and raillery. 
One cent to $2.25.— Stewart $ Co., Bal- 
timore, Md. 

February 14. — It's coming, and since 
you will buy a valentine, more likely 
several of them, why not make the 
selection at once from the fresh, full 
stock. Scores of novelties never shown 
till now, and at prices so you needn't 
be extravagant. — Crews Beggs, Pueblo, 

We bought the best of three or four 
makes of valentines. We place them on 
display Monday. They range in price 
from lc, 2c, 5c, 10c, 15c, 25c up to 
$2 each. These are regular valentines, 
yet they are just a little out of the 
ordinary because they are the newest 
styles. — The Foltz-Hardy Store, Peublo. 

Some of the cutest ones you ever saw. 
Those new comics, which you likely 
never saw before. Then some of those 
pretty, fluffy affairs that make one's 
heart go pit-a-pat and carries we older 
heads back to our first valentine. The 
prices are just as Broadway prices al- 
ways are — the lowest in town. — Broad- 
way Department Store, Los Angeles, 

Dainty bits of cardboard transformed 
by clever hands and heads into beautiful 
greetings — all the new filigree and lace 
effects; the prettiest decorations and 
cutest designs, and not half what you'd 
expect to pay. We old people, who re- 
member paying 50c to 75c for valentines 
not half so pretty as these at 25c have 
another excuse for wishing to be giving 
again. — Friemisth's, Duluth, Minn. 



VALENTINES 



OF SELLING PHRASES 



1083 



VALUES 

" This offer of your heart and hand is very sudden/' 
said the summer girl, " but I will take it." 

"Ah!" gasped the swell dry goods clerk, badly rattled. 
" Will you take it with you or shall I send it home? " — 
Philadelphia Ledger. 



Sharp merchandising methods have 
made possible the splendid values of 
this sale — price advantages which are 
.attracting thousands of customers — 
many thousands more than in previous 
similar events. Orders scarcely cover- 
ing the cost of the materials are placed 
in the makers' dull season — every possi- 
ble opportunity to secure special pur- 
chases is eagerly sought out — the enor- 
mous quantities of our orders placed 
in the regular channels bring us price 
concessions enjoyed by no other store. — 
Marshall Field $ Co., Chicago, III. 

Many of our best values are not men- 
tioned in our uewspaper> advertising. 
These are small assortments — perhaps 
enough for less than a day's selling. 
They are always placarded with white 
cards — our regular "not advertised" 
cards. Look for them. — Macy's, New 
York, N. Y. 

It is not economy to jump at every 
" catch-penny " offering that is made. 
Take a certain value and compare the 
prices as found at different stores upon 
it, and buy where you can get it for 
the least. We can save you money for 
we buy as jobbers, and save the middle- 
man's profit. We save it for you. We 
clip it off of the regular retailer's price, 
and simply give it to you. — Jos. Szold 
<$• Son, Peoria, III. 

To supply every want to the best ad- 
vantage, do your buying at Rothschild's. 
A little indulgence in careful, critical 
comparisons will establish the fact that 
the best values in thoroughly dependable 
merchandise are here. To-day we sub- 
mit a page of bargain news that it 
would be sheerest extravagance for the 
economically inclined person to disre- 
gard. — Rothschild fy Co., Chicago, III. 

The order to clear stocks is being 
rapidly enforced. Every department is 
responding with an array of values that 
wise women and men find most attrac- 
tive. The program of great values 
arranged for to-morrow's business hours 
is quite the best yet. Involved are the 



high-grade goods for which this store 
is justly famed— new, fresh and per- 
fectly correct, from every view-point— 
but, as it is our invariable rule to clear 
each season's stock by the end of the 
season, value and cost are lost sight of 
and the most sweeping reductions are 
made. The amended announcement tells 
of great money-saving opportunities for 
men. Our name — Journeay & Burn- 
ham — is sufficient guarantee. — Journeay 
<$■ Burnham, Brooklyn, N. Y. 

There is positively no excuse for the 
low prices mentioned below — we simply 
have the goods to sell and you may 
judge for yourself the fairness of our 
proposition. We always give a " square *' 
deal for a " round " dollar. — Cart" 
Wright's, San Bernardino, Cal. 

Every bit of merchandise belonging to 
the winter season must be cleared ere 
the demand for spring goods becomes 
active and sustained. " The new must 
borrow nothing from the old." The 
wearing season doesn't parallel the sell- 
ing season, hence the advisability — the 
wisdom of profiting in the chances re- 
corded in the extra value items that fill 
this page daily. — W. H. Scroggie, Mon- 
treal, Can. 

The week past was very unfavorable 
to selling. Business got a jolt by the 
conditions which caused so many of you 
to wisely stay at home. Now, such a 
business can't be well left alone ; we 
must try and make up the lost days. 
This week the most unusual sort of 
values are offered. We are content to 
sell at prices sufficiently reduced to run 
up and multiply the sales; to your bene- 
fit the savings are very great. — Davison- 
Paxon-Stokes Co., Atlanta, Ga. 

An opportunity. The expansion sale 
has created the greatest furniture buy- 
ing opportunity this store has ever of- 
fered. Everything in this large estab- 
lishment has been priced at one-half the 
original value and some merchandise at 
even a lesser figure. — Cleatofs Reno. 



VALUES 



1084 



ADVERTISERS CYCLOPEDIA 



The unqualified excellence of our gar- 
ments and hats is too well known to 
need discussion or further comment. The' 
values alone are here given emphasis 
and that emphasis indicates how great 
are the advantages offered the buying 
public. — The Lewis Store, Denver, Col. 

Values will reach the lowest limit in 
order to move a few thousand dollars 
more stock. No excitement, no side 
show, no snake charmers, but irresistible, 
eloquent, appealing prices. Prices that 
no house will dare claim to match, and 
you are always protected in your pur- 
chases here. After you get home, if 
you find you are dissatisfied, come back 
and exchange or get your money back. 
Goods gladly exchanged. If you get a 
pair of mismated shoes or a pair of 
gloves both for the same hand it is a 
pleasure for us to right the wrong. 
Business building to be staple, must 
come up to the standard of our motto, 
" Fair Play." Perhaps we may want 
to remain in Denison, and we are build- 
ing for the future. — The Baily Dry 
Goods Co., Denison, Texas. 

The facts and figures herein given il- 
lustrate the wonderful values we are 
offering on strictly dependable, season- 
able merchandise goods that you're sure 
to want right now, the newest of the 
new, designed for warm weather wear, 
prices proving that we're doing a little 
better by you than the other fellow, im- 
proving all the time, the cumulative 
force of experience. Come in, and see 
if you don't think so, too. Specials on 
sale, not for an hour, not for a day, 
but for two entire days, Friday and 
Saturday, giving you plenty of time for 
thoughtful selection. — Lazarus Bros., 
Wilkes-Barre, Pa. 

Values that are far superior to any 
we have ever offered. Several broken 
lots and small lines of new this season's 
goods left over from our great holiday 
selling have been grouped for special 
Friday and Saturday selling at less than 
our regular below others prices. This 
gives you a chance to buy the most 
stylish and satisfactory clothes that can 
be made, at close to half what you'd 
ordinarily have to pay for them any- 
where else — enough said. Come here 
to-morrow as early as you can and make 
your selection. Most appreciated bar- 
gains for those economically inclined. — 
Koch Bros., Allentown, Pa. 

Values varied and exceptional, com- 
mand the attention of the wise. It is an 
immutable law with us that a suit or 
overcoat designed for a season's service, 
must find service that season, be the 



penalty what it may. That is the rea- 
son we are cleaning the store of all over- 
coats and suits. — Sanders ,$• Barroios 
Clothing Co., New Bedford, Mass. 

The store bountiful. At this writing 
the entire store is so thronged and cus- 
tomers generally are so intent on buy- 
ing specials, etc., that but little time 
is given to see the array of new fall and 
winter goods which great ships have just 
landed here direct from Europe and the 
Orient. It is this direct touch with the 
creators of goods that we emphasize. 
Not only are these wares manufactured 
expressly for our public, but all unneces- 
sary cost of handling the goods is cut off 
and you get them at simply the advance 
of our small profit — our actual cost and 
customs. See the lovely silk skirts from 
Paris. The dainty, delicate tea gowns 
from Paris. The heroic figures in bronze. 
The new curios from Japan. The rugs 
and carpetings from abroad. And so 
we run on with a lengthening list. — A, 
D. Matthews' Sons, Brooklyn, N. Y. 

When you mark goods in plain figures 
there's no argument. When you are 
buying an article in any store it's safe 
to say that you have more confidence in 
the firm with whom you are trading if 
the goods are marked in plain figures, 
than you would have if they were marked 
in .characters. In the first instance, you 
know that you are buying the article as 
cheap as it can be bought — but not so 
the other way, because if you happen to 
look easy to the salesperson the price 
may go up. You can't tell, and, in fact, 
would not know if the price was raised — 
now, would you ? Our one-price sus- 
tem has been one of the biggest factors 
of our success. We mark everything in 
plain figures. We believe in treating 
everybody alike and showing no prefer- 
ence whatsoever. One price to all and 
that the lowest, then there can be no 
argument. A child can buy at this store 
as cheap as a man. Think it over and 
then call and see for yourself. — The 
People's Store, Omaha, Neb. 

A delightful summer store, sparkling 
with the brightest, crispest, freshest sum- 
mer merchandise that it is possible to 
assemble. It appeals to every element 
of the vast shopping public. We are 
making unusual efforts to keep all sea- 
sonable goods thoroughly assorted 
throughout the summer. We shall offer, 
as we are doing in the advertisement 
below, special values constantly, from 
now on, but this will not interfere with 
the most complete assortment possible 
in every regular line of summer goods. 
— Woodward <§• Lothrop, Washington. 



VALUES 



OF SELLING PHRASES 

Last day witnesses an improvement in 
the values given in many departments. 
The Ladies' Coat Section is particularly 
aggressive — half price has been the in- 
centive to buy a coat since the month 
commenced, but less than half price 
will buy many of the coats to-morrow. 
With other departments in the same 
frame of mind you will doubtless ap- 
preciate the benefit of finishing the 
month with a visit on shopping bent to 
"The Store of Satisfaction."— W. H. 
Scroggie, Victoria St., Montreal, Can. 

Remember, we sell just what we ad- 
vertise and a dollar saved is a dollar 
made and this sale is truly the talk of 
the town, for the values we give are bet- 
ter and greater than we can tell you 
here, for you must see the goods we are 
selling at this great sale for that will 
tell you its own story. This sale can- 
not last long for the prices we have put 
on the goods are doing the work and you 
are truly making money when you buy 
here. Don't wait until the best things 
are gone ; come and see the bargains 
we are offering. The wise man buys 
when the opportunity comes ; now be 
wise. — Hunger S[ Long, Camden, N. J. 

Presenting absolutely the best values 
ever offered in the northwest. For 
months we've been planning and work- 
ing to make it the most intensely inter- 
esting sale ever held. The prudent house- 
wife, the boarding house keeper and the 
hotel and restaurant man will all be here 
to participate in this mighty money- 
making event. — B. Weil, Spokane, Wash. 

Incomparable values. A sale which 
brings the choicest dress trimmings, 
largely of exclusive designs, to your sew- 
ing table at such generous reduced prices 
so early in the season that it is calcu- 
lated to arouse enthusiasm. Fashion 
prescribes the use of trimmings to a 
greater extent than ever this year. At 
this sale you can get the finest silk ap- 
plique in black and colors, plain and 
fancy braids in white and colors, spangle 
trimmings in silver, gold, steel and com- 
bination, jet spangles, jet all-overs, 
fancy all-overs, fine cut jets, fancy belt- 
ings, elastic beltings, Richelieu plaitings 
in colors and soutache braids, all at re- 
duced prices. — Sage-Allen $ Co., Hart- 
ford, Conn. 

Now while assortments are full and 
styles defined we offer special values, 
all much below regular prices. Compari- 
son of styles, qualities and prices with 
those elsewhere is sure to result in our 
favor. Therefore, we say, don't buy 
before you see what can be obtained 



1085 



here, and don't buy here until you have 
satisfied yourself that values are un- 
questionably the best.— Boston Cloak 
Store, Trenton, N. J. 

You can't match these Saturday values 
in the coat and suit section. Prove us, 
that's a good way ; look about and com- 
pare the freshness of style (that's first), 
then the beauty of the workmanship and 
the worthiness of materials embodied in 
our suits and coats ; compare ours with 
these same qualities of other stores. 
You can't know until you make these 
comparisons how head and shoulders 
above all others are these Saturday 
values of ours. — The Gamble-Desmond 
Co., New Haven, Conn. 

No such values have ever been offered 
to clothing buyers of Troy and vicinity. 
Our loss is your gain. Our determin- 
ation not to carry over a single spring 
or summer garment has struck the popu- 
lar chord. The people of Troy appreci- 
ate the real thing in a sale, and we 
fully appreciate the people of Troy for 
their hearty support and liberal re- 
sponse to our advertising. We are posi- 
tively giving the people the greatest bar- 
gains they have ever had, and will con- 
tinue to do so till every spring and sum- 
mer garment is disposed of. — Casper 
Cohn, Troy, N. 7. 

With one bound this store has sprung 
into public favor. Its progressiveness is 
appreciated by every caller. The in- 
domitable ambition to undersell, which 
has made the great Hartman chain of 
stores so successful in other cities, is 
bound and determined to make this store 
a permanent leader among the house- 
furnishing concerns of Minneapolis and 
vicinity. We're forging to the front. 
We're giving the public such values as 
were positively unobtainable in this sec- 
tion before we came. We can undersell 
them all and we're certainly doing it 
now. Come and revel in the bargains. — 
Hartman Furniture and Carpet Co., 
Minneapolis, Minn. 

It so happened that the mill in Eng- 
land that made these wools was in the 
throes of stocktaking when our buyer 
was there. It was a good time to make 
an offer and clear the mill. He did, and 
here they are. The reduction to us was 
generous — same to you. Make your se- 
lections early.— The T. Eaton Co., To- 
ronto, Can. 

Some very wonderful values in beau- 
tiful imported costumes are to be had 
at this sale. For instance, $25 buys a 
$47 costume, and $39 buys one worth 
$89. But these are merely samples.— 
Wise, Smith $ Co., Hartford, Conn. 



VALUES 



1086 



ADVERTISERS CYCLOPEDIA 



VEHICLES 



Buy a new rig this spring — don't cost 
as much as you expect if you come here. 
Come down any time and we'll show you 
through our repository. — Kenton Car- 
riage Co., Kenton, O. 

Ride on rubber. That's the "easy" 
way. Now pick your rig while we have 
a full line of the swellest new effects 
on display. If you're going to buy a 
carriage, get a surely good one. That's 
the only kind we sell — and we warrant 
we can give you more carriage elegance, 
comfort and real worth for your money 
than you can get anywhere else. No 
heavy prices to pay, if you buy of us.- 
W. F. Whiton £ Co., Bangor, Me. 

In the springtime you think of riding 
or driving. Then you ask where to get 
your outfit and get the best. Ask those 
who know and they will tell you that 
Broyles, McClelland & Lackey Co. carry 
the best line of buggies, surreys, road 
wagons, etc., and manufacture the best 
harness to be found anywhere. Come 
and see before you make your purchase, 
then you will be of the same opinion. 
Maybe you think the horse doesn't know 
when his collar fits and when it doesn't. 
" Horse sense " enables him to tell the 
difference at a single "try on." Make 
sure you have the right sort by buying 
horse collars and every other kind of 
horse equipment of us. — Broyles, Mc- 
Clelland 4* Lackey Co., Knoxville, Tenn. 

A carriage body of correct style and 
shape on running gear that is strong, 
easy and durable — that's the sum and 
substance of a good vehicle. And such 
are numerous here. — Howard Miller, 
Mansfield, O. 

It is lost on some men to say that the 
body has oval edge-irons, concave seat 
risers, ash sills and poplar panels, 
screwed, glued, plugged and mitred at 
the corners, and has full length steel 
rocker plates. They are necessary de- 
tails of a really good vehicle, however, 
and prove their presence by wear. — W. 
S. Bruce $ Co., Memphis, Tenn. 

The pleasure, to say nothing of the 
pride of owning a carriage of your own, 
is a dream which is realized in its fullest 
extent only when we have supplied the 
carriage. The selection of a buggy is 
an important undertaking. A good 
buggy costs too much money to be pur- 
chased indifferently. A poor buggy 

VEH 



costs too little money to be bought at 
all. — W. H. Rowerdink, Rochester. 

Need a carriage ? — You can get one 
here much below the regular price ! 
Simply because we need more room in 
our establishment. The driving season 
is well under way, and you ought to have 
the best possible vehicle in order to get 
full enjoyment out of the season ! — W. 
C. Smith, Richmond, Va. 

A long drive can be taken in comfort 
when you are seated in one of the light 
and easy runabouts that you will find in 
our large assortment of high-class ve- 
hicles. The increasing popularity of 
these vehicles for road use is shown in 
the many that we are selling and the 
reasonable prices we are asking. — E. W. 
Davis Carriage Co., Colorado Springs. 

There's just as much difference in car- 
riages as there is in horses, more, per- 
haps, and besides carriages get out of 
style quicker than horses. If you own 
a good horse don't be satisfied with any 
old carriage. — Kirby <§• Hicks, New Bed- 
ford, Mass. 

You hate to say " Whoa " when you 
are riding in one of our rigs, behind one 
of our smart-stepping teams. We can 
furnish high steppers, safe teams for 
the ladies to drive, or a pair of reliables 
that will take you safely over the worst 
imaginable roads. — R. M. Carter ^ Co., 
Crowley, N. Y. 

There are days when carriage buying 
fills the minds of those who realize that 
better opportunities await early comers. 
Our repository offers anything you may 
want in a vehicle. — Smith, Watkins <Jf 
Co., Lexington, Ky. 

A horrible accident may be averted 
by getting your carriages from the 
White Hickory Wagon Mfg. Co., At~ 
lanta, Ga. 

Rarely has there been such an ideal 
summer for driving — cool enough to 
make even the street inviting — and rarely 
have we ever shown so many handsome 
summer vehicles — victorias, phaetons, 
surreys, station wagons, spiders, traps, 
runabouts, buggies — rich, restful, grace- 
ful, with every item carefully thought 
out and faithfully executed. Prices run 
along from very modest figures to where 
your fancy calls halt — vehicles ready to 
deliver or ready to trim and paint to 
your order.— Studebaker, New York. 
ICLES 



OF SELLING PHRASES 



1087 



Buggyology. A new science whose 
chief center is now in Columbus, Ohio. 
Briefly, buggyology may be called the 
science of buggies, or more exactly the 
science which will enable the prospective 
purchaser of a buggy to learn just how 
much of value there is underneath the 
glossy finish. It is a difficult study, for 
there are so many would-be professors 
who find it profitable to mislead earnest 
students. Buggies consist of wood, iron, 
steel, leather, cloth, carpet, rubber, paint 
and varnish. There is great chance for 
variation in quality in each of these 
lines. The spokes may be sawed oak 
instead of split hickory, and cross- 
grained spokes are common and have 
cost many lives. Iron may be used in- 
stead of steel, etc., etc. The paint and 
varnish, when skilfully applied, may be 
like charity — cover a multitude of sins 
of omission and commission in construc- 
tion. Of course, experience may be the 
best teacher, but most people object to 
paying the high salary this teacher de- 
mands. There is one sure way of learn- 
ing all the points of buggy construction. 
Buy a Columbus Buggy Co.'s vehicle. 
It is the best made, best in wood, best 
in steel, best in leather, best in trim- 
mings, and best in workmanship. There 
are no sins to cover up. — W. S. Bruce $ 
Co., Memphis, Tenn. 

The race is on ! The staying qualities 
of the carriage or harness that is made 
upon honor, that is made as good as it 
can be, that is sold as low as it can be, 
wins every time. That is why our busi- 
ness in these lines increases so rapidly, 
and why we carry the high-grade vehicles 
and harness that we do. — W. C. Landon 
Co., Rutland, Vt. 

Ride in our rigs and you'll agree with 
us that they are the easiest riding rigs 
made. We expect to sell more rigs this 
season than we ever sold before. The 
good people are finding out where they 
can get the best rigs for the least money. 
— Kenton Carriage Co., Kenton, Ohio. 

Seasonable carriages, built to wear. 
Examples of our own hand-wrought run- 
abouts in several smart styles now on 
our floors. Business wagons, grocers, 
milkmen, laundrymen, carpenters, bak- 
ers, butchers, florists and others. — Chas. 
H. Childs $ Co., Utica, N. Y. 

We have the largest and most varied 
assortment of fine carriages on exhibi- 
tion, finished completely and ready for 
immediate use, to be seen in the United 
States or anywhere else in one building. 
Our stock embraces every recent style 
that fashion and utility have created, 
for town and country, park, road and 
horse show. If some beautiful or ap- 

VEH 



propriate carriage has won your ad- 
miration and you are in search of one 
like it you may be sure of finding your 
ideal here. — Van Tassell $ Kearney, 
New York. 

No use in buying a new rig unless you 
buy a good one. If you come here you'll 
get a rig that will suit you in every 
way. — Kenton Carriage Co., Kenton, O. 

Don't take our word for it ; but con- 
vince yourself by careful comparison 
where you can get the best vehicle for 
your money. — Parrott Carriage Mfg. 
Co., Los Angeles, Cal. 

A smart outfit is possible at compara- 
tively small cost — if the person who buys 
is careful of the selection. The discern- 
ing come to us because they like the 
style of our well-made vehicles ! The 
best material, artistic judgment and ex- 
pert workmanship combine to give our 
products their excellence. — Ainslee Car- 
riage Co., Richmond, Va. 

An afternoon drive is as pleasant a 
way of spending the time as one could 
find. We should like to satisfy your 
carriage wants. We are particular to 
sell only stylish and durable carriages. 
— Graham-Cope Commercial Co., Red- 
lands, Cal. 

Windproof winter carriages. Of 
course, you know that winter air is good 
for the little people, provided they are 
kept out of a draft. We have a choice 
line of hood carts in which the tops tip 
further forward than is usually the case, 
and the space between the lower edge of 
the hood and the carriage rim is pro- 
tected by a special curtain. Such ve- 
hicles are shown in reed and wooden 
bodies. In warm weather the hood may 
be closed up, buggy-top fashion. They 
are commonsense vehicles throughout. — 
C. F. Wing, New Bedford, Mass. 

Right Running Rigs — that's our aim. 
Every carriage or wagon we turn out is 
tested our way and the requirements are 
not easy to meet; come and inspect this 
year's models of good rigs for service 
and style. — Morton, Denver, Col. 

Like the old one hoss shay our car- 
riages are built to last. Our " old hick- 
ory " buggies are made from the bot- 
tom up of the best seasoned wood and 
there's full quality and fine workman- 
ship in every detail. Call here when 
you want a carriage bargain.— Smith's, 
Rochester, N. Y. 

Take a ride in a carriage built by 
Hinds. You'll say you never enjoyed a 
ride more. We make our rigs right— 
right for comfort, right for wear, right 
for price. — Hind's, Syracuse, N. Y. 
ICLES 



1088 



ADVERTISERS CYCLOPEDIA 



VEILING 



Pick a Dainty Veil. — For your face 
and another for your hat ; it should 
match the color exactly. And if you 
want the widest assortment of styles for 
choice, showing the hundreds of new 
things that the season has produced, and 
at the same time are not adverse to pay- 
ing the smallest price — just try the 
Loeser Veiling Store. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 

Chiffon Veiling. An Unusual Offer. 
— The chiffon veil is the shibboleth of 
the American woman, and the veiling 
commands a ready sale at full prices. 
None the less, we offer to-day a moder- 
ate quantity of Chiffon Veiling we have 
sold until now at 45c. a yard. It rep- 
resents an importer's clearance and its 
price to-day is 25c. a yard. — Wana- 
maker's, New York, 

New Veilings. — Hundreds of more 
styles to choose from, in various meshes 
and shades, the new violets and laven- 
ders predominating. Goes without say- 
ing — prices are all right. — A. S. Knowles 
Dry Goods Co., Montgomery, Ala. 

The Latest in Veils. — There's such a 
constant succession of new conceits in 
veils, all different, that one often won- 
does how there can be a new idea left in 
the brains of the designers. — Kauf- 
mann's, Pittsburg, Pa. 

Specials in Stylish Veilings. — Get 
ready for the March winds ! And there 
will be no better opportunity than while 
we are selling these two choice lots at a 
good deal less than value. — Strawbridge 
$ Clothier, Philadelphia, Pa. 

Veils — the New Things. — In our veil- 
ing section we are showing the largest 
and best variety of veils and veilings we 
know of. — Chas. A. Stevens $ Bros., Chi- 
cago, III. 

Veilings are here in widest variety of 
the prettiest and most becoming kinds. 
No matter what your tastes may be, or 
whatever color combinations you want to 
match, you can best and most econo- 
mically be satisfied here. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

Everybody is wearing them and in 
the color to match the costume — and the 
fad increases in favor. Yet the same 
unusual prices reign here as if nobody 
wanted Veils — as if they were the verit- 
able drug on the market. These are 
ready to wear, of net and chiffon, in 

VEI 



black and white and colors, suitable for 
the seashore, mountains, street, driving, 
automobiling or yachting ; some are 
plain, some hemstitched, some with 
dotted borders and others dotted all 
over ; small, medium and large dots of 
chenille, velvet and embroidery. — Abra- 
ham $ Straus, Brooklyn, N. Y. 

Veils are even more fancied than ever. 
If you really wish to do as others da 
these days you must wear one, whether 
walking, driving, automobiling, rowing, 
yachting, golfing or picnicking. And 
there never were such bargains as these 
— maybe that is why the veil counter 
never did such business as it is doing 
these hot days. — Abraham fy Straus, 
Brooklyn, N. Y. 

Just as an instance of the special 
values as well as the special attractive- 
ness you can find in the veiling store. 
They are 1 1-2 yards long and made of 
chiffon, fancy nets with chenille dots 
either in borders or sprinkled over the 
whole width ; mourning veils with rib- 
bon and crepe borders ; fancy net veils 
in white with black, lavender, brown, 
white, navy, tan and myrtle. — Fred Loe- 
ser § Co., Brooklyn, N. Y. 

No other cotton material this season 
can compare with these printed veilings 
for smartness and daintiness. Soft,, 
sheer and cool as bastiste, they have a 
crisp, mohair-like finish that makes 
them particularly desirable for shirt- 
waist dresses. They come in fine checks, 
printed in delicate colors on a white 
ground, overshot with crossbars and dots 
in woven effect. Especially smart are 
the black and white checked patterns, 
which can scarcely be distinguished from 
fine wool veiling. Another shipment 
ready here to-morrow at 10c. — Frederick 
Loeser fy Co., Brooklyn, N. Y. 

Veilings for Saturday. It is generally 
conceded that a veil is one of the most 
becoming of all feminine accessories ; 
but it must be carefully chosen, or some 
of its attractiveness is lost. There's no 
better or more convenient place to choose 
a veil than at Scroggie's. The stock is 
so large and varied, and novelties are so 
constantly being added, that the most 
fastidious and ultra fashionable woman 
is sure to find something suitable. These 
are recent additions to our stock. — W+ 
II. Scroggie, Montreal, Can. 
LING 



OF SELLING PHRASES 



1089 



WALL PAPER 



If it's wall paper in all the very lat- 
est and most attractive designs that you 
desire, come here. Our very large and 
complete assortment and moderate pric- 
ing will surely interest you. Our stocks 
of ready mixed paints and artist mate- 
rials are complete. — Jones $ Gurley, 
Vtica, N. Y. 

We want to make this Wall Paper De- 
partment bigger and better than ever, 
but it must do a business that will war- 
rant giving it more space. Already it 
is the largest wall paper store in Kan- 
sas City — the largest because the prices 
we make bring more people here than to 
any other store. — Jones Dry Goods Co., 
Kansas City, Mo. 

In strength of beauty, style, variety 
and lowness of price our this season's 
showing of wall papers surpasses the 
finest at any previous exhibit. — The Fair 
Store, Binghamton, N. Y. 

Critics say we've a knack for picking 
out pretty wall papers. Won't you call 
and allow us to prove it? — A. B. Gris- 
wold, Bay City, Mich. 

Come and see the " side issue " of wall 
paper at the M. C. Sterling Drug Store. 
The largest stock to select from in the 
country, comprising over 1,500 different 
styles, including tapestry, stripes, broken 
stripes, crown effects and paneling, floral 
ceilings, moirs and tints. Prices to suit 
all. — M. C. Sterling Drug Store, Carroll- 
ton, O. 

The large use of old colonial furni- 
ture in modern house furnishing has led 
to a demand for a reproduction of some 
of the beautiful old wall papers that 
adorned the walls of famous colonial 
residences built early in the last cen- 
tury. Some of the best and most adapt- 
able are the "Shepherdess" pattern 
from the walls of the old Livingston 
manor at Catskill-on-Hudson ; the 
" Rose and Anemone " fom the Wads- 
worth homestead in the Genesee valley, 
and many more. — The Thompson Shop, 
New Haven, Conn. 

Wall papers. It is not a question of 
covering the wall, but of decorating, 
with us. The paper must really furnish, 
must make a decided improvement, or 
we will not sell it. For doing this we 
have several exclusive lines of imported 
and domestic papers, as well as all kinds 
of fabrics. — Sisson Bros.-Welden Co., 
Binghamton, N. Y. 

WALL 



What room needs papering? Is there 
a room in your house that looks dirty in 
spite of your efforts at cleanliness? Ten 
to one the paper is soiled. There's noth- 
ing that will freshen up everything in 
the room so well as a nice bright paper. 
We have a variety suitable for each 
room in the home and our prices are 
right. — A. B. Tack's, Harrisburrg, Pa. 

For the decoration of the den, the 
library, the dining room, the hall or par- 
lor, the nursery or the sleeping room, no 
more satisfactory wall paper than the 
new line we are showing can be found. 
Our aim has been to give you papers 
that will be inclusive in range of styles, 
full of novel effects and yet free from 
any taint of eccentricity. They have 
been secured with unusual care and 
many of the newest designs we have ex- 
clusive control. — C. H. Guinan Company, 
New Haven, Conn. 

Wall paper news. The way you 
crowded us last week was astonishing — 
you evidently like the prices and assort- 
ment — underselling the town is working 
out its natural and legitimate results. — 
The Boston, Milwaukee, Wis. 

It takes five years to learn the ABC 
of the wall paper. Ten years more the 
college end of it, and five years more 
for the practical end. By this time you 
begin to learn a few things about the 
wall paper business. We not only save 
the public money by buying their wall 
paper here, and give by far the largest 
assortment to be found in the Dominion, 
and one of the largest in America, but, 
by our 25 years' experience, we protect 
against the many imperfections which 
come out in wall papers by new and in- 
experienced manufacturers and dealers. 
In every way we aim to make it pay the 
public to buy here.— The G. A. Holland 
$ Son Co., Montreal, Can. 

Wall paper. You must live with your 
pictures, books, furniture and wall 
paper, therefore have them to please 
you, particularly the wall paper, for it 
occupies more space in your range of 
walls than anything else.— Scroggie, 
Montreal, Can. 

Wall papers for the fall house clean- 
ing, for any kind of room, office, or 
apartment in all grades and colors, and 
at any price desired.— #. M. # M. Walsh, 
New Haven, Conn. 
PAPER 



1090 



ADVERTISERS CYCLOPEDIA 



Prosperity in the atmosphere. Mon- 
treal is feeling it ; Canada is expanding 
with it ; the banks are extending with 
it ; the railways are burdened with it ; 
the manufacturers are overtaxed, and 
our wall paper department strained un- 
der it as never before. — G. A. Holland 
4' Sons Co., Montreal, Can. 

Wall papers, window shades and 
linoleums. Do you need any? Watch 
the walls of your rooms and your win- 
dows. Don't let them get dirty and 
scratched up. If you think it over 
you'll realize that nothing makes your 
house look untidy quicker than dirty, 
scratched wall paper or torn window 
shades. There is a very simple and very 
inexpensive remedy for this untidiness, 
and that is to come into a special sale 
we are having in these articles to-mor- 
row, and let us show you just what you 
want at just what you want to pay for 
it. You'll always find big bargains at 
Euwer's, and you'll always find exclusive 
things at popular prices not shown by 
any other store in this city. Here are 
some of the exclusive ideas and some 
special bargains. — The Euwer Store, 
Youngstown, Ohio. 

Wall paper takes a drop in prices. 
We're having a genuine reduction sale 
here — and every pattern offered is out 
of the new fall stock — no remnants. — 
The Bonner-Preston Co., Hartford. 

We want to cover your walls with the 
finest wall paper you ever saw. Good 
deal to say, but we can do it. Prove it 
by you if you look through our stock. 
And then think of our prices for wall 
dressings ! A look through our stock 
would be a pleasant surprise. — The Corno 
Co., Great Falls, Mont. 

Wall paper and carpets. To the finest 
line of wall papers and fabrics ever 
shown in this city we have added an 
equally select line of carpets in all 
grades. Our object is to enable our 
patrons to secure floor coverings that 
will be in harmony with the wall decora- 
tions. We invite your inspection. — A. 
D. Van Sciver, Binghamton, N. Y. 

Margerum quality does not mean 
high-priced work. It's not so much in 
the paper used in wall papering of a 
room that makes a job a fine one. A 
great deal depends upon the " How." 
Margerum's " How " has made itself the 
standard in Trenton, and it shows up 
beautifully in low-priced contracts. See 
our cheapest papers. — Margerum, Tren- 
ton, N. J. 

The butterfly of fashion is not more 
up-to-date in dress than the walls of 

WALL 



your rooms will be if you make your 
selection from our new and beautiful 
offerings in paper hangings. Latest de- 
signs. Daintiest tints. Elegant variety 
of wall papers and borders. They're 
durable as well as handsome. Nothing 
cheap but the price. Rare bargains. — 
The Como Co., Great Falls, Mont. 

These are busy days for the wall 
paper man and they will continue to get 
busier; we would therefore urge you to 
visit this department as soon as possi- 
ble. All new patterns in good quality 
papers. — Williams $• McAnulty, Scran- 
ton, Pa. 

A quotation from Emerson : "If a 
man can write a better book, preach a 
better sermon, or make a better mouse- 
trap than his neighbor, tho' he build his 
house in the woods, the world will make 
a beaten path to his door." If Emerson 
had only taken a walk through our wall 
paper department we would be inclined 
to think he would have added the words, 
"If anybody could give such an exhibi- 
tion of the world's art in wall papers, 
though we had our display on the moun- 
tain top, the Dominion would find us 
out." And you would think so, too, if 
you could compare our collection and 
prices to anything that might be seen 
in Canada, or, we might say, even the 
United States.— The G. A. Holland § 
Son Co., Montreal, Can. 

Decorations for the parlor bed room, 
library, hall, dining room, or any part 
of the house can be chosen from our 
two toned effects in olive greens, old 
rose, rich beds, etc. Our pretty floral 
patterns will make your rooms bowers 
of beauty during the entertaining sea- 
son. Our superb wall papers are so 
low priced and our prices for expert 
workmanship so reasonable that you can 
afford to beautify your rooms. — The 
Phillips Decorating Co., Columbus, O. 

A woman of fine taste came to the 
new Wall Paper Store Monday — wanted 
a child's room " done up " prettily, but 
inexpensively. She began by asking the 
price of rolls of paper — wrong end fore- 
most. We tried to learn her ideas and 
asked her bluntly how much we could 
spend on the job. Then we worked out 
a scheme that was a revelation to her. 
We are raising paper hanging to the 
level of an art. Not more costly than 
it should be ; not more costly than it 
has been — but so different. The best 
wall paper makers are looking on and 
backing our business with many con- 
trolled novelties. We've plenty of paper 
that costs more per yard than silk. — 
Gimbel Bros., Philadelphia, Pa. 
PAPER 



OF SELLING PHRASES 



1091 



If you want prompt attention given 
to papering your house, store or room, 
we have the handsomest and most up-to- 
date line of wall paper ever shown in 
Memphis, and our prices will save you 
money. Our business has been phenome- 
nal, and those who wish prompt atten- 
tion to their immediate needs should 
get in their orders at once. — Williams $ 
Canfield, Memphis, Tenn. 

Develop your already excellent taste 
by papering a room from our stock. — ■ 
Herman H. Hathaway, New Bedford. 

Wall papers. If ever there was a time 
when wall papers were sold cheap it is 
now. It is our time to lose. — C. H. 
Ouinan Co., Port Huron, Mich. 

It's not too early for you to figure 
on your spring wall paper. Get in on 
the ground floor and see what we have 
to offer you. We have the swellest cre- 
ations in wall paperdom. — W. E. See <|" 
€0., Bay City, Mich. 

Do you think your own folks are 
nicest ? Doubtless they are. Are you 
anxious to have them think your own 
home is the nicest ? Wall paper's what 
you want, and no place is quite so good 
to get it as here. — /. D. Margerum, Tren- 
ton, N. J. 

Beautiful designs in wall parer are 
sometimes hard to get, but there are 
such things, nevertheless. We don't 
want to seem boastful, but we are proud 
of our stock. We have the trade and 
we worked hard to get it. We didn't 
take what was thrown to us. That is 
one reason why we thrive. — E. E. Gor- 
ham, South Norwalk, Conn. 

Do you want wall paper ? * * * 
Our immense stock of wall paper is at 
your disposal. — H. P. Moss, Parkers- 
burg, W. Va. 

20,000 rooms could be decorated with 
the wall papers which have been arriv- 
ing the last few days. — G. A. Holland $ 
Son Co., Montreal, Can. 

Beauty on a wall. There's nothing 
that enters your rooms that does so 
much to make or mar the beauty of their 
general effect as wall paper. — Moore <$; 
McLeod, Charlottetown, P. E. I. 

Every man in our force of wall paper- 
ers, decorators and painters is not only 
experienced and reliable, but is capable 
of doing a better class of work than the 
average man of his trade. This is so be- 
cause our patrons demand the highest 
order of interior decoration. All the 
work we engage to do is done under our 
personal supervision. We lose sight of 
none of the details — and the results are 
invariably satisfactory. Start your 

WALL 



"doing over" work early this year. — 
Neal, Gof $ Inglis Co., Hartford, Conn. 

Select your wall papers now. Choosing 
is at its very best just now. Stocks are 
complete and assortments unbroken. 
Business has opened up so briskly in 
the wall paper store that any long de- 
lays in making selections renders choice 
less extended even with such immense 
quantities as we carry. For this reason 
we urge you to get in as soon as you can 
and give us a look before deciding on 
the wall paper you will need this spring. 
— Stone <§• Thomas, Wheeling, W. Va. 

A wider variety of exclusive designs 
cannot be found, rich in novelties and 
unusual coverings, both practical and 
decorative. Every period of art is rep- 
resented and every quality from the 
white blank to the most luxurious wall 
hangings. If you are one of the few 
who have tried us do so now and you 
will find everything to your liking, qual- 
ities, styles and prices.— Chas. R. Hart 
<$; Co., Hartford, Conn. 

Lost in admiration of the beauty of 
modern wall papers that are produced 
at so little cost you will be when you see 
the array of rich and artistic effects 
that are combined in the new patterns 
and colors of our wall papers. Those 
who would have their homes beautified 
should cover their walls with our hand- 
some wall paper. — Phillips Decorating 
Co., Columbus, Ohio. 

Fin-de-Siecle Wall Paper. — The new 
notions in wall paper that have never 
before been shown in Memphis are now 
awaiting your inspection. We will give 
you prompt attention and best of serv- 
ice in papering your house. — Williams 
4f Canfield, Memphis, Tenn. 

The harmony of many a room is 
broken by unfit wall paper. You've only 
to say so and we'll send competent artists 
to make suggestions. Our stock com- 
prises as rich papers as you'll care to 
buy ; as little priced as you can afford 
to buy. Samples sent to any address. 
In asking, say what room or rooms you 
wish to treat and about what cost paper 
you have in mind. — Wm. H. Post, Hart- 
ford, Conn. 

Several leading manufacturers have 
recently said that no house in New Eng- 
land carries a larger or more choice 
stock of the world's output of wall 
papers than we do. We are prepared 
to meet all demands no matter how 
small or how large. You are sure to 
be pleased here. You are sure to find 
what you want at the lowest prices.— 
The Chas. R. Hart Co., Hartford, Conn. 
PAPER 



1092 



ADVERTISERS CYCLOPEDIA 



Our books of spring wall papers are 
now made up and the styles, shades and 
colorings were never better, and the 
colorings never blended in more perfect 
harmony. You are cordially invited to 
call and look at them, whether you in- 
tend papering or not. Remember that 
you avoid all the trouble of securing 
paper hangers, and thereby avoiding an- 
noying delays by doing it early. Come 
in and select the paper and we will do 
the rest — furnish the paper hangers and 
the paper. "We want your patronage 
this spring, and you're absolutely guar- 
anteed first class work and material. — 
Koch <§• Fisher, Mansfield, O. 

Among the special features we present 
this season are fine two-tone duplex 
papers in greens, reds, yellows and blue, 
to be use for living rooms, libraries and 
parlors ; an artistic line of dainty 
French chambries for the boudoir ; the 
handsomest creations for drawing room 
and parlor are the pressed relief papers 
in light shades and Louis XIV design. 
For the dining room we recommend a 
rich forestry tapestried paper for the 
upper third, with a plain or striped 
lower in close harmony. For hall and 
dining room, dados, rich leathers and 
linowall, the new relief decoration, are 
much in vogue. To those interested we 
extend a cordial invitation to call and in- 
spect our special and exclusive papers, 
and we will be pleased to advance ideas 
concerning modern decoration and the 
newest treatment of the house beautiful. 
—F. B. Wright § Co., Spokane, Wash. 

Wall paper choice has proved disap- 
pointing because made under unfavor- 
able conditions. We offer you the ad- 
vantage of the improved arrangements 
introduced in our new store. One of 
our popular innovations is a separate 
room for showing papers under artifi- 
cial light, obviating the danger of a day- 
light selection proving unsatisfactory 
under night light. Our salesmen will 
study your wall paper problem with a 
thoroughness and intelligence only to 
be found in expert specialists. We in- 
vite particular attention to our stock of 
novelties, especially designed for coun- 
try houses. They are as exclusive as 
they are appropriate. Just as we have 
a style to suit every taste, we have a 
price to suit every pocketbook. — Henry 
Bosch Co., New York, N. Y. 

How can the Consumers sell such 
splendid wall paper, all the latest 
styles, for so little? This is the query 
of many a woman who has seen the 
beautiful designs and colorings we have 
been selling for the past few days. The 

WALL 



answer is simple; our buyer remained 
later than usual in the New York mar- 
ket and was unusually successful. — Con- 
sumers Wall Paper Co., Windsor, Ont. 

Simplicity is the keynote of modern 
decoration. Where design is used it is 
kept in restraint and always subordi- 
nated to the color scheme. Many of the 
new season's wall papers bear out this 
fact. When in doubt as to what you 
want, or how to plan your interiors con- 
sult — Merrells, Cross fy Beardsley, Neio 
Haven, Conn. 

We are after all the business we can 
get. We're wise enough to know that 
nothing short of the best wall papers 
and fair prices will bring it. We don't 
have any but absolutely correct styles. 
Let our salesmen have a quiet talk with 
you and suggest the wall paper treat- 
ment best adapted to the room you wish 
to paper. — C. H. Guinan Co., New 
Haven, Conn. 

English wall papers. "The most beau- 
tiful paper I have ever seen" is the ver- 
dict rendered by everyone who has seen 
our line this spring. It is new and 
novel in every sense. Mail orders so- 
licted.— The White Wall Paper Co., At- 
lanta, Oa. 

Just remember this: It isn't how 
much materials cost, but how they are 
combined, that "makes or mars" the dec- 
orative effect in a house. Let me talk 
over with you the decorating of your 
home. Let me think it over a few days, 
and then let me show you a definite 
plan. You'll find it worth your while. — 
Charles P. Thompson, New Haven. 

A house full of summer flowers is 
beautiful, but there are rooms so taste- 
fully furnished, with walls so well pa- 
pered that flowers are at their very best, 
and summer guests receive an impres- 
sion of beauty that remains with them 
longer than any other. We have made 
many such rooms this season, and it is 
not too late to make more. — B. Cowell, 
Peoria, III. 

The bed chamber with a stripe mitred 
top and bottom with card rail or pic- 
ture moulding make an appropriate 
treatment, or a crown hanging while a 
little more expensive is more up-to-date 
idea. — Clifford Greenman, Wilmington. 

Our new selection of wall paper for 
this season has been an exceptionally 
fine one, especially so in the line of flo- 
rals and satin stripes; prices range from 
12 1-2 to 40 cents per piece with many 
in between prices. Den, parlor, hall and 
dining rooms can be tastefully treated 
in an inexpensive < manner. — S. Smith, 
Troy. 
PAPER 



OF SELLING PHRASES' 



1093 



We are just in receipt of another 
large invoice of new wall papers which 
completes our stock so that it is second 
to none. We carry not only the attract- 
ive yet inexpensive qualities, but have 
one of the most extensive lines in me- 
dium priced and high-grade wall papers 
on the Coast, in fact, our line comprises 
a great many patterns which are han- 
dled by no other firms outside the exclu- 
sive wall paper dealers in the East. In 
order to fully appreciate the excellent 
offerings we have in this line, it is neces- 
sary to see the paper yourself, and as 
the house-cleaning season is now at its 
height, we simply ask that you come in 
and allow us to show you the new de- 
signs — they speak for themselves. — John 
Breuner Co., Sacramento, Cal. 

A newly papered room is a cheerful 
sight to the eye. We have fine paper 
that you don't tire of and the colors 
are rich. — Star Wall Paper Co., Ottum- 
wa, la. 

There is no better or more economical 
time for the purchasing of wall paper 
than now! We never permit the stock 
in this department to run down. No 
matter how busy the season (and this 
season has been the busiest in our busi- 
ness history) we see to it that the stock 
is full and complete at all times. This 
department knows no dull season, for 
during the so-called dull season we are 
continually offering irresistible price in- 
ducements. — The Fair Store, Bingham- 
ton, N. Y. 

These are show days for the new 
styles in Wall Papers, and if you would 
be authority in house decorating, drop 
in and see us. A visit does not neces- 
sarily mean a purchase. There are sev- 
eral distinct novelties in our autumn 
stock — both in design and treatment — 
that will call forth enthusiasm from 
even our most exacting customers. — C. 
H. Guinan Co., New Haven, Conn. 
! There is a distinctive difference in the 
final ' cost of wall-papering or painting 
when properly carried out. The main 
point in painting is good paint; in wall 
paper, workmanship and also quality — 
Harrison Town & Country Paint is good 
paint; we know it. It has stood the test 
of time. We are sole agents and urge 
you to use it. Thousands have and are 
pleased, why not you? If it's wall pa- 
per we ask only a trial. We know the 
value of a friend in business and how 
to get them. — Baillie's, San Bernardino. 

No antiquated wall papers in our line; 
we "keep the stock rolling;" are careful 
not to load up on any one pattern, so 
always have a fresh and up-to-date de- 

WALL 



sirable line to show. Let us supply you 
— and save you good money.— John 
Breuner Co., Sacramento, Cal. 

Perhaps it's a bedroom you're going 
to have papered— the hall or parlor. It 
will make no difference which it is, we 
have 'paper to suit all rooms at prices 
that will suit all purses. Wall papers 
were never so handsome as they are this 
season. Will you come in and let us 
show you the new notions ?— Williams $ 
Canfield, Memphis, Tenn. 

To the finest line of wall papers and 
fabrics ever shown in this city we have 
added an equally select line of carpets 
in all grades. Our object is to enable 
our patrons to secure floor coverings 
that will be in harmony with the wall 
decorations. We invite your inspection. 
— A. D, Van Sciver, Binghamton, N. Y. 

The chief thing to remember about 
this store is, that artistic, absolutely 
correct wall papers can be had for as 
much or as little as one pleases. De- 
pend on our salesmen's help — state your 
preferences and price limitation. That's 
all. These are opening days — all wel- 
come. — C. H. Guinan Co., New Haven. 

Wall Papers. — A great stock. It is 
all new. Every roll is of this season's 
manufacture, the very latest in pattern 
and quality, and this store remodelling 
compels a quick movement of stock. We 
make prices to suit the occasion. — Globe 
Department Store, Young stown, Ohio. 

Up-to-date people want up-to-date de- 
signs in wall paper, as in everything else 
fashioned to please the eye. Manufac- 
turers recognize this, we recognize it, 
and, as a consequence, have to show the 
latest productions of wide awake and 
imaginative artists whose minds are on 
decorative effects for your walls and 
ceilings. — The Como Co., Great Falls. 

A word or two 'twixt me and you may 
determine your purchase of decorative 
effects in lately designed wall papers. 
First of all, novelty is our aim; but art 
and pleasing effects are not sacrificed 
to newness — we endeavor to combine all 
that should enter into the effort to beau- 
tify the home interiorly. Come in and 
see us before you decorate your home. — 
Hjerpe $ Munson Co., Galesburg, III. 

Our Wall Paper Store is splendidly 
stocked with the choicest new wall-cov- 
erings from the best foreign and domes- 
tic manufacturers. We can either sell 
you wall paper by the roll or take up 
the matter of the entire decorating of 
your home, doing the paper-hanging, 
painting and fresco work for you. — 
Wanamaker, New York, N. Y. 
PAPER 



1094 



ADVERTISERS CYCLOPEDIA 



Big Reductions on Wall Paper. — 
Where such a great volume of business 
is transacted periodical stock adjust- 
ments are necessary to keep the stocks 
shipshape. That's how it comes that 
we're reducing prices on many wall pa- 
pers right in the busiest part of the sea- 
son. — Kaufmann's, Pittsburg, Pa. 

'Midst pleasures and palaces, 

Though we may roam; 
Be it ever so humble, 

There's no place like home. 
At least so the song says, and true 
enough it is if happiness and content- 
ment reign supreme, with the addition 
of cleanliness to make it sweet. Wil- 
liamson's can help you to make your 
homes sweet and tidy. Which, then, is 
it to be? Cleanliness or dirt? Beauty 
or ugliness? You can make your homes 
sweet with our new papers, both for 
ceilings and walls. — Cheapside, Peter- 
head, Scotland. 

Second to none. This is pre-eminent- 
ly and emphatically the best place to get 
wall papers, if you're at all particular 
what you get. Such enthusiasm as sur- 
rounds this business is not found any- 
where else in Hartford. Beyond the 
fact of new styles and attractive pat- 
terns there's no occasion to say much. 
The stock speaks for itself. More to 
see and more worth seeing than any- 
where else within your reach. — The Wm. 
H. Post Carpet Co., Hartford, Conn. 

Our eye is well trained in the study 
of wall papers. As far as assortment 
is concerned we buy on an unlimited 
scale from the foremost wall paper 
manufacturers in the world. Buying in 
such large quantities (carload lots) is 
favorable to us and to you, in the mat- 
ter of price. Foreign and domestic 
makes. — The Chas. R. Hart Co., Hart- 
ford, Conn. 

We want to impress upon the people 
of New Haven that we aim to serve all 
classes equally well, from the fastidious* 
buyer who is willing to pay $5.00 or 
twice that for a roll of wall paper that 
just suits, to the equally tasteful and 
fastidious buyer who properly insists 
that his or her modest wall paper at 25 
cents shall be just as correct and exclu- 
sive as any. — C. H. Guinan Co., New 
Haven, Conn. 

You think a room complete until a 
careful survey shows something lacking. 
Pretty and artistic wall paper proves 
the missing link between incompleteness 
and completeness. See the new and 
beautiful patterns we are showing. Our 
prices are no higher than the ordinary 
kind, either. — The Wilson Co., Memphis. 

WALL 



No risk is taken in buying our wall 
paper. Every roll is guaranteed. An 
artistic wall paper adds cheer to any 
room. We have the newest shades, de- 
signs and colors, the prices will sur- 
prise you after seeing the quality. — /. 
D. Margerum, Trenton, N. J. 

We are selling the latest creations in 
wall paper at from 2 cents a roll and 
upwards. There is no question but what 
you can find exactly what you want in 
our assortment. — W, E. Lee <$; Co., Bay 
City, Mich. 

Wall Papers. — Have you thought of 
papering your town or country resi- 
dence? If so, now is a good time to 
have it done, and this is the store that 
can serve you best with plentiful assort- 
ments — attractive patterns — economical 
prices. If you will call with the meas- 
urements, etc., and select the paper that 
pleases you, we will submit an estimate 
for the cost of the job, and will guar- 
antee to have the same done promptly 
and to your entire satisfaction, or, if 
you wish to employ the workman your- 
self, we will give you the low estimate 
on the cost of the necessary amount of 
paper. — Fowler, Dick fy Walker, Bing- 
hamton, N. Y. 

This Wall Paper Department Driven 
at Top Speed. — Such selling of wall pa- 
per we never saw, and such reasons for 
buying you never saw. Our wall paper 
sale seems to have set the whole city to 
papering. We are abundantly able to 
cope with this paperhanging epidemic. 
An active sales force and a stock to 
meet any emergency — variety and the 
right price to satisfy everybody. — The 
Globe Store, Youngstown, Ohio. 

While the folks are away this sum- 
mer is such a splendid time to fix up. 
We have the handsomest line of wall 
paper ever brought to this city and will 
be glad to have you call and look it over. 
— V. L. Baulard fy Co., Galveston, Tex, 

Easy to pick the proper wall paper 
designs from our splendid stock. There 
isn't a more attractive stock of new and 
artistic wall papers in these parts. — 
L. H. Decker, S. Norwalk, Conn. 

At a glance you can see the differ- 
ence. Our designs are more unique — 
show a true artistic sense. Your taste 
in wall paper can be satisfied here when 
it cannot elsewhere. 

We are now displaying a line of new 
goods, not excelled anywhere for new 
designs, new patterns, new color effects. 
Come and look them over and let us 
give you an estimate. — C. F, Brower $ 
Co., Lexington, Ky. 
PAPER 



OF SELLING PHRASES 1 



1095 



Choice Wall Papers. — Small lots will 
accumulate in a busy store like this, 
and from time to time it's splendid pol- 
icy to clear them out. Keep the stock 
perfect and advertise it as well. We 
" cleared house " — picked here and there 
such specials as we thought would prove 
big leaders, and this week you may buy 
wall papers that are really choice, at 
prices that you usually give for the or- 
dinary sorts. — C. H. Guinan Company, 
New Haven, Conn. 

We dare not let our stocks accumu- 
late, so each July we relentlessly clear 
out our wall paper of all odd rolls, part 
rolls and slow lots. We cut prices so 
low that the clearance is quickly over; 
and we make friends by the bargains we 
give. — C. H. Guinan Co., New Haven. 

Wall papers. Exclusive, artistic 
goods. That's the whole story in a few 
words — wall papers that are different 
to what you buy anywhere else. — John 
Kay, Son $ Co., Limited, Toronto, Can. 

Simplicity is the keynote of this year's 
decoration schemes. All designs are 
kept strictly subordinate to the color 
scheme. We have just the proper pa- 
per to carry out such ideas and as usual 
our prices are light. — T. B. Waldron, 
Denison, Texas. 

It will pay you to call and look this 
wall paper over. A dollar saved is a 
dollar earned. Two weeks remain before 
the wall paper rush is on in earnest. 
Why not do comfortable shopping now? 
— Crews-Beggs, Pueblo, Colo. 

Come in and look over our beautiful 
stock of the season's offerings. Pretty 
patterns, exquisite designs. — Webb's Art 
Emporium, Columbia, S. C. 

If it's wall paper in all the very 
latest and most attractive designs that 
you desire, come here. Our very large 
and complete assortment and moderate 
pricing will surely interest you. Our 
stocks of ready mixed paints and artist 
materials are complete. — Jones $ Gurley, 
Utica, N. Y. 

We want to make this Wall Paper 
Department bigger and better than ever, 
but it must do a business that will war- 
rant giving it more space. Already it 
is the largest wall paper store in Kan- 
sas City — the largest because the prices 
we make bring more people here than to 
any other store. — Jones Dry Goods Co., 
Kansas City, Mo. 

In strength of beauty, style, variety 
; and lowness of prices this season's 
showing of wall papers surpasses the 
finest at any previous exhibit. — The Bos- 
ton Store, Binghamton, N. Y. 

WALL 



Nothing adds so much to the furnish- 
ing of a house as the wall decorations. 
They give a finish to the house. Give 
it a homelike look that can be obtained 
in no other way. We make a specialty 
of this work.— Le wis W. Lee, Peoria, III. 

Notice our window this week for the 
new styles in bedroom papers with cre- 
tonne draperies to match. John M. 
Kimble. The place to get the prettiest 
wall papers. We sell Jap-a-lac, Liquid 
Veneer and Alabastine. — Springfield, III. 

In this case it means design and colors 
artistic to the highest degree— yet well 
within the bounds of reason as to price. 
There's one house noted for artistic 
paper at popular prices. That's Hit- 
ter's. — The Charles Bitter Co., Mans- 
field, Ohio. 

We have bought double the amount 
of wall paper for the season's business 
in order to get a right price. We are 
going to sell it to you at a lower figure 
than ever before offered. We expect 
another car load in a very few days. 
You will not have to send East for 
good paper cheap. A surprise will meet 
you in prices. Look before you leap. — 
The Success, San Bernardino, Cal. 

Our wall paper department for this 
season comprises a world of new ideas 
in paper hangings. All the latest effects 
in combination decorations, cut out bor- 
ders and panels, artistic designs and 
striking beauty of colorings — things you 
cannot find at any other store, as they 
are all novelties that are exclusive to 
us. You will find here a showing of 
beautiful wall decorations, that will make 
choosing easy. Let us submit samples 
and estimates for your wall decorations, 
and you will get up-to-the-minute styles 
at the price of old fashioned stock and 
ideas. — The Nova Scotia Furnishing Co., 
Ltd., Halifax, N. S. 

Our paper hangers and wall decora- 
tors are specialists. Like the times 
of the ancient Pharoahs, the present age 
loves and admires beauty and elegance. 
It is a test of our civilization. The art 
of wall decoration has been made a care- 
ful study at the art wall paper depart- 
ment in the Quality store. We have 
an aggregation of the most celebrated 
and famous new patterns and styles in 
papers of modern usage in the best 
homes on the Continent. Ask our wall 
paper manager to estimate on your 
work. We supply the best new styles in 
paper, and guarantee absolute satis- 
faction in the work. Try us to-day. It 
is time to commence. — Hudson Bay Co., 
Winniiieg, Can. 
PAPER 



1096 



ADVERTISERS CYCLOPEDIA 



We have decorators and finishers who 
have been tested. Owing to the volume 
of our business, we are enabled to keep 
our workmen year in and year out, se- 
curing for us all competent men. All 
men of merit; try them in your home. 
You will appreciate the difference. — E. 
C. Babcock, Bay City, Mich. 

Properly selected wall papers will add 
more than all else to the harmonious fur- 
nishing of a home — be it a manison or 
cottage ever so humble. Make your se- 
lections from Alfred Peat's " Prize " 
wall papers for 1907. Everything in 
wall paper from the cheapest that's good 
to the best that's made. Any style, any 
quality, at any price to suit any pocket- 
book. Samples shown and estimates 
cheerfully furnished without obligation 
to pay. — Marchant Bros., Quebec, Can. 

The best is none too good for our pa- 
trons, and to this end we exercised the 
greatest care in the selection of a class 
of papers that will stand the test of ex- 
pert examination and continued use by 
our most fastidious customers. The 
sale of our fine art wall papers is in- 
creasing with remarkable rapidity. These 
latest specimens of the new spring 
shades in wall decorations are second to 
none in artistic designs and coloring, 
and come from one of the largest wall 
paper manufacturers in the world. You 
will find here a line of decorations to 
suit the most fastidious taste in wall 
papers, and a host of other things. Just 
try them. — C. H. Guinan Co., New 
Haven, Conn. 

Handsome wall papers for the homes 
of tasteful people. New and of high 
quality. The sort of paper that the eye 
does not weary of — that sets off pic- 
tures and hangings. Damasks, silks, 
stripes, tapestries, denims, floral de- 
signs and gilt patterns, suitable for par- 
lors, halls, dining-rooms, reception- 
rooms, libraries, dens, billiard rooms 
and bedrooms. — Schipper $ Block, Peo- 
ria, III. 

Alfred Peats' wall paper. Few peo- 
ple realize that wall paper will change 
the whole aspect of a room. Soft tone 
— airy — effects will make a small room 
seem larger, and the big, bare looking 
apartment may be reduced to cozy di- 
mensions by the use of wall paper of 
confining prospective. You can give 
your home a cheerful tone — you can 
lend it warmth and grace — by the color 
on your walls. You can introduce a re- 
fined atmosphere into it by an exquisite 
shade or blending of shades. The paper 
on your wall is the most important in- 
fluence in the house. It is a mistake to 

WALL 



neglect it, to allow it to look dingy. 
Why should it be commonplace when ex- 
quisite designs and colorings may be 
had just as cheaply — with careful selec- 
tion ? Our spring assortments will be 
a revelation to you of what beautiful 
effects may be had in wall paper — for 
very little expense. Let our salesmen 
work out your color problems. They 
are well equipped for doing so, and the 
service costs you nothing. — Chicago's 
Exclusive Wall Paper Shop, Chicago. 

Call and see our unequaled display of 
wall paper. The new wall papers are 
here in a greater variety of designs and 
color effects than ever before. Let a 
room be hanged with wall paper of right 
tints and colors and rightly harmonized 
with whatever the room contains, and 
the effect will be artistic — no matter 
how little the paper costs. We've studied 
to have our papers right, and our judg- 
ment has been so often commended by 
satisfied patrons that we believe they 
are right. — Austin $ Woodruff, Inc., 
Waterbury, Conn. 

I save you money on wall paper. Even 
if you have already made up your mind 
to send away for wall papers, before 
sending the order see what I can do for 
you. Certainly no finer stock than 
mine can be found to select from. It 
represents the pick of the handsomest 
designs out this year. Heavy buying 
and resultant discounts enable me to 
name prices as low or lower than any 
mail-order house on papers of equal 
quality. I trim the papers free and 
allow full prices for excess rolls. Then 
express is quite an item — I save you 
that. I have papers at 3c, 5c, 7c and 8c 
per double roll. Come in and see them, 
compare them with what the other dealers 
and mail-order houses charge you 7c, 8c, 
10c and 12 l-2c for, you will see that 
they are equally as good and the finish 
and design more pleasing. The reason 
I can sell cheaper than the mail-order 
houses is because I haven't the enormous 
rent, office help and advertising expense, 
and I can sell cheaper than the ordinary 
retailer and paperhanger, who either 
sells from samples or a small stock, be- 
cause I buy in jobbing quantities and 
save from 20 to 30 per cent., enabling 
me to sell for about what they have to 
pay for it. I am to-day selling papers 
of better quality, coloring and design for 
8c and 10c per roll than I could sell a 
few years ago at 12 l-2c and 15c. We 
all know that no goods are cheaper than 
they were ; in fact, everything is higher 
priced. It simply illustrates what it 
means to be on the wall-paper jobbing 
list. — P. Corey Taylor, Mt. Pleasant* 
PAPER 



OF SELLING PHRASES 



1097 



Chicago or Mt. Pleasant. Why buy 
your wall paper in Chicago when you can 
get it cheaper in Mt. Pleasant ? We 
carry a large and well assorted stock of 
wall paper which you can see with your 
own eyes and select from in person. 
Bring in your samples from Sears, Roe- 
buck & Co., or Montgomery, Ward & 
Co., and compare them with our prices 
and samples. We want to show you 
that you can save money, time and 
worry about your wall paper. If you 
buy your paper in Chicago you must 
pay the freight. You must trim the 
paper yourself. You must choose from 
a few samples. You cannot return un- 
used paper and receive credit for it. — 
The Normal Drug and Book Store, Mt. 
Pleasant, Mich. 

New papers and expert decorating. 
The Quality Store's exclusive wall pa- 
pers go hand in hand with the most ar- 
tistic decoration. You can see at a 
glance the superior tone of our new nov- 
elties. They will strike you as being the 
richest and the most luxurious colorings 
ever prepared for decoration. Just now 
we have many leaders that we would 
like to show you in the prettiest shades 
imaginable, and our decorators are 
noted for the touch and finish they im- 
part in applying these most beautiful 
papers to any style of wall. Every part 
of your room is considered — size, color 
scheme — the prominent features, the 
furniture, carpets, the harmony as a 
whole, all have the place in our design- 
er's selection of papers, and these are 
subject to your approval in every case. 
The papers selected — our workmen at- 
tend to every part of the work of hang- 
ing, in fact we guarantee the most satis- 
factory decoration in every respect. 
Samples and estimates supplied for any 
room you may have. Phone us or call, 
and our estimator will give you a figure 
at once, and show you the new styles 
and designs in decoration. — Hudson's 
Bay Co., Winnipeg, Can. 

Our stock of wall decorations is now 
complete with the newest designs in 
every conceivable color to match the 
woodwork and draperies of every room. 
Our aim is to give you the best quality 
for the price, and before you decide on 
your spring decorations it will pay you 
to see our large and varied selection. — 
Hofman Wall Paper Store, Wooster. 

Artistic wall papers. — Now don't be 
frightened by the word artistic — it 
doesn't necessarily mean expensiveness. 
In this case it means designs and colors 
artistic to the highest degree — yet well 
within the bounds of reason as to price. 

WALL 



There's one house noted for artistic pa- 
per at popular prices— that's Ritter's. — 
The Charles Bitter Co., Mansfield, Ohio. 

See our new line of wall paper. It is 
right up to the times in every respect — 
artistic, novel in design and color, and 
worthy of consideration. We have got 
everything you can think of, from inex- 
pensive blanks up to the highest class of 
decorative novelties — and they are re- 
markable throughout for design and 
coloring. Mansfield's only concern giv- 
ing almost factory prices. — The Charles 
Bitter Co., Mansfield, Ohio. 

Is the aim of the decorator who un- 
derstands his business. When we sell 
wall paper we put our knowledge of ar- 
tistic harmony of color and of the ef- 
fects of the side lights and reflections 
at your service, aiming to produce a re- 
sult that shall permanently please. — 
Marchant Bros., Quebec, Can. 

Before you decide upon the color or 
design of paper you will use on the 
walls, come and look at our new de- 
signs. We are always pleased to show 
them whether you intend to buy or not. 
Then the prices here are known to be 
the lowest for equal quality. We are 
showing several new lines in blue with 
gilt floral patterns at 12c. per single 
roll. Nine-inch borders to match at the 
same price as the paper. — Z. Paquet's, 
Quebec, Can. 

It is now possible to get any effect 
you wish with wall paper. It has been 
but a few years since the price of fine 
wall paper was so much that only a few 
people cared to go to the expense neces- 
sary to get the selection desired. The 
reason why? Machinery had not been 
made to manufacture the finer grades, 
and those made by hand were necessa- 
rily more expensive. To-day it is en- 
tirely different. The finest designs are 
run off at a high rate of speed and the 
fine old pieces of hand work (which will 
live forever) are copied and made bet- 
ter than the originals themselves and at 
greatly reduced prices. It is. wonder- 
ful what can be done to-day in wall pa- 
per at small cost. Before you refur- 
nish your walls we will be glad to have 
the opportunity to go into the matter 
with you. Our experts are at your serv- 
ice.— Brazille $ Partridge, St. Paul. 

Remainder of the best selected stock 
in this city— made by the two largest 
wall paper mills in North America— the 
designs of these mills are always from 
six months to a year ahead of the crowd 
—every design at our price stands as a 
value without serious rivalry. — Moore # 
McLeod, Charlottetown, P. E. I. 

PAPER 



1098 



ADVERTISERS CYCLOPEDIA 



You can probably have that papering 
and interior painting done just as well 
now as later, can't you? You can, at 
least so far as we are concerned; in 
fact we would prefer doing the job now 
than later, when the rush season begins. 
Spring stock of wall paper is in and 
shows a great variety of stylish pat- 
terns, reasonably priced. — H. W. Mc- 
Cartney, Altoona, Pa. 

Buy wall papers for spring now at 
stock-taking prices. Buy wall paper 
while we are in the humor to give big 
values — and that's now. Next spring, 
when wall papers will be needed, it's 
likely we'll not be so generous. Won't 
have stocktaking ahead then prodding us 
to get stocks down. — The T. Eaton Co., 
Winnipeg, Can. 

In plain black and white we are stat- 
ing just what this sale can be made to 
save you if you buy your spring wall 
paper now. The selection of color and 
patterns is comprehensive enough to 
meet every requirement — including gilt, 
tapestry and embossed papers. — The T. 
Eaton Co., Winnipeg, Can. 

Wall papers priced to clear, 8 cents a 
roll. Discriminating selection could not 
desire more artistic mural decorations 
than these handsome wall papers. In 
between-seasons finds us with these 2,- 
000 rolls for quick clearance. This very 
special price should do it. — The T, 
Eaton Co., Winnipeg, Can. 

Wall papers. It makes all the differ- 
ence in the world to a room if you have 
selected the right kind of wall paper — ■ 
and it makes all the difference in the 
world to people who have to live in it. 
Bright, cheery, graceful designs add 
much to a bright and cheerful life. Se- 
lect wall paper from our immense stock. 
We have a great variety. — E. C. Peck, 
San Bernardino, Cal. 

What is home without pretty wall pa- 
per, clean and washable painted or oil- 
finished wood work? Why have such 
grimy looking floors and wood work, 
when just a few dollars will put them 
in proper condition? How? Employ 
some one who makes a specialty of such 
work. Do not let any one experiment 
on your floors at your expense. It's just 
the same with paper hanging, fine wood 
staining and kalsomining. Our long ex- 
perience in these lines enables us to 
guarantee our work. Be sure and stop 
in at No. 3 Eighth street, south. Phone 
388-L. Keep your eye on us. — /. C. 
Durkee <$• Co., Fargo, N. D. 

Biggest bargains in high-grade wall 
paper ever offered the careful buyers of 

WALL 



the city and vicinity. We want to avoid 
"moving day," which will soon be on us, 
and have inaugurated our Cash Removal 
Sale. Come and see how far a little 
money will go in buying from this swell 
selection of new spring wall papers in 
which quality and style reign supreme, 
but prices are reduced to cost and less 
than cost. Come to-morrow. Come 
early. — Hughes Bros., Terre Haute, Ind. 

Almost anything you want in the wall 
paper line you will find in stock in our 
store, and at prices a half cheaper than 
if you send away for it. Buying in 
wholesale quantities from the best 
houses in the country enables us to sup- 
ply your wants at lowest prices. You 
do not have to pay express charges on a 
room or two of paper, and you have a 
selection from a dozen of the best man- 
ufacturers in the country. — Hoffman's 
Wall Paper Store, Wooster, O. 

For the latest and best in wall papers 
for parlor, dining room, den or kitchen, 
and the latest in picture frames made 
to order and a full line of paints and 
oils, all at moderate prices, go to — G. 
Fred Lochner, Utica, N. Y. 

Matchless fall wall papers! We are 
showing a stock that for excellence, 
beauty and variety can not be excelled. 
Every choice in wall and ceiling decora- 
tions at very reasonable prices. We 
meet the requirements of all. Call and 
look them over. — Jones $ Ourley, Utica. 

We sell more wall paper than any 
other store in Kansas City; that's why 
we can " marry " a mill, and get wall 
paper that no other store can get. Jones 
Dry Goods Company Special is our new 
wall paper — so new that as yet only two 
color combinations have come in — made 
to our special order in immense quan- 
tities. That is how it comes to have 
Jones Dry Goods Company stamped on 
the margin. We are hurrying to put it 
into this fall opening for you to buy, 
for we know you will like it. A cus- 
tomer who had been shopping for wall 
paper said to us yesterday: "Why, that 
paper looks just like the imported ones 
I've seen at several places marked 25c. 
a roll." She was almost shocked when 
we told her we were selling it at 5c a 
roll. Come and see it. — Jones Dry 
Goods Co., Kansas City, Mo. 

Hundreds come here for ideas and 
are welcome. You see we are always on 
the lookout for new things and new 
ideas in the treatment of wall papers. 
Just now the store is brimful of new 
ideas in the treatment of wall papers; 
be well repaid for the time spent here. 
— C. H. Guinan Co., New Haven, Conn, 
PAPER 



OF SELLING PHRASES 



1099 



WASH FABRICS 



Popular wash fabrics. — Exquisitely 
summery and dainty. — Newman fy Lev- 
inson, San Francisco, Cal. 

Carloads on carloads of snowy white 
cambric and muslin, beautifully or stur- 
dily made, according to the use it is in- 
tended for. — Wanamakefs, Philadel- 
phia. 

Canadian homespuns are ideal sum- 
mer fabrics, light and airy, yet dressy, 
because so distinctive and nobby look- 
ing. — Jeckell Bros., Youngstoion, Ohio. 

Cotton fabrics. — "Your washable fab- 
rics are so different from those gener- 
ally shown," is what we've been told 
often during the past few weeks. We 
pride ourselves on this. The kinds we 
have are different from the commoner 
kinds ; ours are the "hard-to-get" kinds ; 
it took time and patient searching to 
bring them here. The way they are sell- 
ing shows that our public appreciates 
our efforts. — Lewis Dry Goods Co., 
Butte, Mont. 

Wash goods. A few vagrant cold 
days may slip in now and then — but 
summer's warmth will get well settled 
before the month's end. That's why the 
crowd are thickening around counters 
heaped with sheaves of cool, dainty cot- 
tons. — R. H. Macy § Co., New York. 

Seasonable Wash Fabrics. Because 
these prices are in every instance under 
what the same goods sell for regularly, 
there is no better time than now to pre- 
pare for your summer dress needs. 
You'll be surprised, too, at the charm- 
ing variety in readiness for you Monday 
morning. — H. Batterman, Brooklyn. 

A tempting array of fabrics that will 
appeal to all buyers. — Burke, Fitz Sim- 
ons, Hone <§• Co., Rochester, N. Y. 

A cotton clean-up. We grow rather 
inhospitable toward summer goods if 
they show a tendency to outstay their 
welcome. So these various cotton dress 
goods shall not "make us twice glad," if 
low — in many cases absurdly low — 
prices have aught to do with it. — Wana- 
maker's, New York. 

Little prices on wash goods. Cotton 
fabrics have mastered seasons, can no 
longer be said to belong merely to sum- 
mer. Pretty wash dresses are worn in 
winter as well as summer on many oc- 
casions. This is true from the stand- 

WASH 



point of the wearer, but not from the 
view point of the wide awake trades- 
man. With August he is anxious to 
clean up all the fabrics which spring 
welcomed.— Sibley, Lindsay $ Curr Co., 
Rochester, N. Y. 

Actually worn to shreds is the woeful 
story this month. Particularly if the 
fair owner has been away for a month 
or six weeks. These airy, dainty, cool 
cotton goods remnants do make such de- 
lightfully comfortable frocks that 
everybody needs one, two or three to fin- 
ish the season with. — Meldrum, Scott $ 
Co., Scranton, Pa. 

Dainty dress goods.— Bright and fresh 
as a summer morn are the new wash 
dress fabrics which are coming in daily 
to replenish the stock. Dainty and crisp 
are the weaves to be seen, the colorings 
being the most charming of the season's 
newest tints.— Geo. K. Kline, Johns- 
town, Pa. 

Summery white fabrics at below 
freezing prices. These every day use- 
ful kinds of white cotton fabrics are 
aristocrats in looks, quality, touch — for 
that reason they recommend themselves 
to everybody — the prices put them with- 
in the reach of every pocketbook. — 
Loeser's, Brooklyn, N. Y. 

We can't think of a year when the 
new inexpensive cottons made such an 
impression on us. They are always 
pretty and fresh when they first come, 
and always seem full of promise, and 
hint at flowers and sunshine; but this 
year there is a gentle beauty and sort 
of new dignity in the designs. — Wana- 
maker's, Philadelphia, Pa. 

Tempting wash stuffs. — With a won- 
derfully good assortment of the loom 
wizards' cleverest conceptions on hand, 
wash goods counters invite you to come 
and choose at about half of the first of 
the season's cost. Surely the proposi- 
tion will inspire the desire for at least 
one more perfectly lovely summer 
gown. — Sibley, Lindsay <f Ourr Co., 
Rochester, N. Y. 

Humbling the cotton aristocrats. — 
They're proud and haughty when they 
first come to us from abroad — these 
charming cotton fabrics. And well 
they may be — there's only a dress pat- 
tern or two of a given color, and de- 
signs are distinctive.— Saks, New York. 
FABRICS 



1100 



ADVERTISERS CYCLOPEDIA 



In this generous offering of printed 
cottons at an almost unbelievably little 
price, we have set a new high-water 
mark to our this-season's merchandis- 
ing achievements. — Wanarnaker's, New 
York. 

But those that are left must come 
down in the world. Behold them to-day 
in reduced circumstances — or rather at 
reduced prices. — Wanarnaker's, New 
York. 

Autumn draws near and already there 
is a brisk demand in some departments 
for medium weight goods — just a little 
heavier than the flimsy summer things 
that have been in vogue for the past few 
months. Of course we'll have warm 
weather yet and lots of it — but we'll 
have cool days and chilly nights quite 
frequently from now right on till fall, 
and that's why people who live carefully 
are anxious to protect themselves against 
these sudden changes that come as a 
thief in the night and often work havoc 
with the strongest constitutions. — Globe 
Warehouse, Scranton, Pa. 

Don't fail to inspect this exposition 
of the new 1905 wash fabrics. You can 
almost see the stunning costumes for 
which they're designed, and they appear 
as exclusive creations not to be found 
elsewhere. Dame Fashion says it will 
be a season of cottons. 

All the desirable summer cottons at 
little prices — a charming display. There 
is a host of the best materials here- 
brought together from the world's marts 
- — and all bow homage to the Brooklyn 
woman. The prices are unprecedented; 
and for new materials that's a good deal 
to say — come and see for yourself. — 
Abraham <8r Straits, Brooklyn, N. Y. 

New spring cottons. Wonder of won- 
ders — it is going to be a cotton summer, 
they tell us in Paris, for every French 
woman. For years France has been the 
garden spot of lovely cottons — but she 
has sent them all off to other people. 
Go to England in summer, to the Hen- 
ley races and you might see all the well- 
dressed English women, even members 
of the royal family, in pretty cotton 
gowns. Go to Newport, where cottons 
ruled triumphant — back in France, 
where most of these lovely stuffs were 
made, the fewest were being worn. But 
at last Paris has realized their beauty 
and is going to wear them herself, show- 
ing favor to the finest and most delicate, 
you may be sure, and trimming them 
with all sorts of lovely laces. So the 
rest of the world, or all that copies 
Paris, will likely wear cottons harder 
than ever. Not everything is here yet 

WASH 



— but where else in the city can you see 
as many different new kinds together as 
these in two departments. — Connolly § 
Wallace, Scranton, Pa. 

Do you know that this store has not 
a little to say in choosing the patterns 
which the Englishmen weave? We do. 
The American patterns are often very 
attractive, but they cannot make such 
fine mercerized cottons as the English. 
In fact, the mercerizing process is an 
English process, invented and controlled 
in England. Well, often an American 
pattern strikes us as fresh and bright, 
and we send it to our English manufac- 
turer. He puts it on a loom and sends 
us the first thousand yards or so — thus 
we get it at the English price (minus 
duty and royalty as on American 
goods), and the fabric is practically ex- 
clusive to this store. — Simpson, Toronto* 

New prints, new chambrays, new ging- 
hams. The best assortment we have 
ever shown now ready for you. You 
will find them on the front counter just 
inside the door. — Shanley Bros., Char- 
lotteville, Pr. Ed. Is. 

Spring has come to stay at the store. 
The better grades of wash goods are all 
in and ready for your looking. From 
day to day the display increases as fast 
as we can unpack and check the goods 
off. Come in and look around — you're 
always welcome. — McConnell $ Co., 
Scranton, Pa. 

Newcomers in wash stuffs. Like the 
flowers in a garden, these wash stuffs 
don't all blossom out in unison. Fresh- 
ness and newness is added almost daily. 
— Sibley, Lindsay <$£ Curr Co., Roches- 
ter, N. Y. 

It would be hard indeed to mention a 
popular washable fabric that is not rep- 
resented in this collection of remnants, 
or a color or a design. Lengths run 
from three to fifteen yards and all of 
them are this spring's output. The two 
hottest months of the year are before 
us and these three things will be mighty 
welcome. Upward of a thousand here 
to-morrow at just half price. — N. B. 
Blackstone $• Co., Los Angeles, Cal. 

Scattered over these counters in the 
rush of the day can be seen myriads of 
dainty designs such as pretty blossoms, 
polka dots, rings, stripes and figures 
strewn at intervals on white and light 
ground wash goods. They're printed in 
black and colors so fast as to defy the 
ordinary laundress. These cotton fab- 
rics offer unlimited possibilities in the 
way of cool attire in exchange for very 
small cost. — Emery, Bird, Thayer Co., 
Kansas City, Mo. 
FABRICS 



OF SELLING PHRASES 



1101 



Wash goods specials. The dawn of 
another season approaches, and with it 
the demands for lighter materials. 
"Take time by the forelock." Do some 
of the necessary purchasing now, to take 
advantage of the fascinating prices of 
this sale. — Boston Store, Milwaukee. 

They're so full of loveliness that when 
we begin to talk about them it makes us 
feel a good deal like the school girl who 
in a burst of enthusiasm tries to tell of 
all the pretty things she has seen in one 
breath. The designs are so neat, the 
colorings so dainty and the fine, silken 
threads are interwoven in such a myriad 
of fanciful ways that one can hardly 
help believing that they are full of real 
life. To most of you it will seem as if 
someone must have said: "I'm going 
over the whole world in search of the 
prettiest textiles, and from these I will 
select the most beautiful and give them 
to the Goldthait store. This is what has 
virtually been done. From importers, 
foreign and American weavers, who vie 
with one another for supremacy our 
buying corps selected a little of this and 
a little of that, thereby procuring the 
best in each assortment. And, mark 
you, we had an eye on the cost side; this 
will be plainly apparent when the beauty 
and fineness of these fabrics are com- 
pared with the low prices. We feel 
quite sure that you will admire them 
as much as we do, and we want you to 
see them, whether you buy or not. — 
Goldthait <Jf Sons Co., Marion, Ind. 

Newness is everywhere in evidence 
throughout the "Ville," and particularly 
so in the wash goods department, where 
we are showing the very latest weaves 
and choicest patterns brought out this 
season. New arrivals daily. You will 
be well repaid for the time spent in- 
specting this display of new stuffs. — 
Ville de Paris, Los Angeles, Cal. 

This is one of the before-unheard of 
things we're doing to-morrow — the most 
beautiful of the season's cotton is staple 
as staple can be — no one else would 
dream of selling this particular quality 
under 25c. Remember, it's the im- 
ported, that's so hard to tell from silk 
that you try to hear the " cry." Both 
sides alike, no up or down to it, and the 
colors are right, too: black-and-white, 
light blue-and-white, red-and-white, 
green-and-white, lavender-and-white, 

navy-and-white, tan-and-white, brown 
and-white. — Snellenburgts, Philadelphia. 

Beautiful wash materials in the 
height of this season's style, but the 
progressive policy of this store demands 
that the season's goods must be sold in 

WASH 



season, hence these quick selling prices, 
the public the gainer— Lazarus Bros., 
Wilkes Barre, Pa. 

Wash Fabrics of Every Kind.— Good 
values in wash fabrics. Our wash goods 
department is the busiest place in St. 
Louis. High qualities of goods and low 
prices have made it so. We offer spe- 
cial inducements to make this week the 
banner one of the season. — Barr's, St. 
Louis, Mo. 

The most beautiful of the Swisses are 
those that have caught in their snowy 
surface the exquisite brocaded effect of 
silks — rich and lovely, yet in the sheer, 
crisp, white stuff it has a light, delicate 
effect as summery as June. Plenty of 
other patterns, embroidered flowers, tiny 
leaves, trailing vines, conventional de- 
signs and the ever-popular dot, ranging 
from tiny pin-dots to those of wafer 
size. — Strawbridge $ Clothier, Philadel- 
phia, Pa. 

Did you ever see such a fascinating 
showing of French printed tulles? This 
window is simply a peep at the beauty 
of our assortment in the dress goods 
store. The charming antique Empire 
colorings cannot be had in any other 
store in America, unless purchased at 
retail from us. The quantity is so lim- 
ited that they are bound to be one of 
the season's most exclusive fabrics. — 
Abraham § Straus, Brooklyn, N. Y. 

And such an array, why it's like a 
peep into a land of flowers. Everything 
is so bright and cheerful one almost im- 
agines nature's flower beds were trans- 
planted in the beautiful sheer fabrics, 
so realistic do they seem. Of course, 
you always expect the early things here 
first — it's so nice to select while the lines 
are full, and of all the attractive, dressy 
materials. — The Elder $ Johnston Co., 
Dayton, Ohio. 

We say the prettiest, for surely there 
never were any prettier wash fabrics 
than we are showing. French organdies, 
dimities, batistes, lawns and checked 
nainsooks crowd each other for room, 
and when you consider that the prices 
are so very little the goods become 
doubly tempting. — Louis Einstein $ Co., 
Fresno, Cal. 

Now we see the new early Autumn 
materials gradually taking the place of 
their predecessors (the Summer fab- 
rics), and daily the show grows. Those 
which will find greatest favor in the 
new season are here in broad variety. 
Following the policy that has ever been 
extant in this store, we take the initia- 
tive.— A braham § Straus, Brooklyn. 
FABRICS 



1102 



ADVERTISERS CYCLOPEDIA 



Pretty spring styles in newest wash 
goods — dainty styles you'll thoroughly 
appreciate; many exclusive ideas in the 
fashionable effects for spring and sum- 
mer of 1909. The best markets have 
contributed to this magnificent stock and 
we confidently assure you that never 
have assortments been so complete. It's 
our wish to please you that prompted this 
generous showing and to make this store 
more fully recognized as the safe and 
economical buying place prompts the 
reasonable prices which prevail here. — 
Mistrot's, Waco, Texas. 

Each season shows a decided advance 
in the wash garments, an improvement 
in styles and quality. Now the coat 
suit has come to be full favorite — the 
Redingote, Eton, frock and frill, etc., as 
well as many other pretty forms are 
shown with smart style. The suits have 
not received all the attention here, for 
there are many charming dresses of 
summer stuffs. — The Bowland, More- 
house $ Martens Co., Columbus, Ohio. 

Imported wash goods galore. Right 
now is the time to buy the thin summer 
dresses. For we all know that summer 
comes with a jump — hot weather has no 
preliminaries. Many of the same 
women who vowed last year they 
wouldn't be caught again, are now un- 
prepared. Let us suggest that you 
make your selections now — there are 
two very good reasons: First — assort- 
ments to-day are better than they possi- 
bly can be later and the prices are no 
higher. Second — here the gowns made 
up during this cool weather are all 
ready to slip on when the summer sea- 
son breaks in. Here are hundreds of 
beautiful styles — whatever you can im- 
agine you will easily find. — Field, 
Schlick $ Co., St. Paul, Minn. 

Loveliest Summer Wash Goods. As 
the proverbial stitch in time saves nine, 
so does first choice from the season's 
opening display of goods secure the best 
there is and avert disappointment. This 
first business day of February we make 
a surpassing display of Wash Goods for 
the waist and shirt waist suits of next 
June. There is no end to the variety of 
pretty things gathered here — and now 
shown for the first time. Some are 
from far away centers of industry in 
Europe — others are from leading de- 
signers and manufacturers on this side 
of the sea — all are delightful to behold. 
Here are a few of the many different 
lines — each in from six to twenty or 
more different colorings and patterns. 
— Burke, Fitz Simons, Hone «§• Co., 
Rochester, N. Y. 



Several new cases of spring fabrics 
were unpacked yesterday and will be 
ready for your choosing to-day. Com- 
ing as it does right in the heart of the 
buying season, this sale is unusually in- 
teresting. Best of all, the goods are 
fresh and new and just such as you 
would pay full regular prices for were 
it not for this unparalleled opportunity. 
— Special features for to-day. — Sche- 
rnan fy Evans, St. Paul, Minn. 

Fabric beauty blooms in unrivaled 
splendor here. The foremost 1909 fan- 
cies receive their first showing to-day. 
The artists that created these designs 
have plucked nature in all of her inim- 
itable beauty, faithfully reproduced 
each bud, flower and fern, so that in 
looking at the new wash goods, you'd be 
tempted to believe that you could help 
yourself from bountiful nature's fairest 
creations. No season that has gone be- 
fore ever brought out such a large and 
handsome gathering of dainty wash 
goods — Scotland and France contribut- 
ing so many new ideas that it fairly 
makes one wonder at the creative power 
of the loom workers of the Old World. 
— Simpson Crawford Co., New York. 

The summer dress fabrics grow in 
beauty, yet diminish in price. Like 
some great garden the dress fabric 
store seems each day to blossom with 
new wear for the summer and the coun- 
ters were never more attractive than 
they are just now with the great show- 
ing of dainty, delicate, flower besprin- 
kled, prettily tinted effects in all the 
most desired fabrics — and every day 
some surprising price precipitation takes 
place. — Abraham <$; Straus, Brooklyn. 

The surpassing ' beauty of these dis- 
plays — and there is no doubt that they 
are the most interesting of all that we 
have ever offered at this season — is due 
to the effectiveness of the new designs 
and colors and to the great numbers 
that are being shown. Many of the 
handsomest patterns have been exclu- 
sively designed for this section — practi- 
cally all of them are exclusive. — Mar- 
shall Field $ Co., Chicago, III. 

Swisses. A lot of stylish embroidered 
Swisses — scarce wanted shades with va- 
rious colored dots, a quality that sells 
regular for 30 cents; you shall have it 
while this lot lasts for 18 cents a yard. 
— Boston Store, Milwaukee, Wis. 

One of this week's sensations will be 
fine Irish dimities at 12 1-2 cents. Same 
quality, made in same town, on same 
looms, by the same manufacturer, as are 
elsewhere called "22 cent grade." — 
Hearn, New York. 



WASH FABRICS 



OF SELLING PHRASES 



1103 



Irish dress linen, 12 1-2 cents. Nat- 
ural color and pure linen — you can tell 
that the minute you feel it and smell it. 
You may hunt Philadelphia over, and 
you won't find anything stronger, cooler 
or better-looking for outing dresses at 
this price. — Wanamaker, Philadelphia. 

Pleasure visits. Women who like to 
see what is newest and best are respect- 
fully asked to let that be a sufficient rea- 
son for an early visit to the Grande 
Maison de BJanc, even though all 
thought of linen buying be deferred to 
another time. — Grande Maison de Blanc, 
New York. 

White dress and wash fabrics. Good 
time now to put in some of these dainty 
white stuffs for early summer dresses. 
There's a surprising richness in the de- 
signs that women will take to immedi- 
ately. — H. Batterman, Brooklyn, N. Y. 

A drop in the price of three pretty 
tub fabrics. Another opportune chance 
to lay in an advance supply at a big sav- 
ing. We purchased these at reduced 
price and have decided to sell them ac- 
cordingly. — L. S. Plant <$• Co., Newark. 

The new wash goods. This huge stock 
includes all that is newest and best from 
the leading makers of Europe and 
America, and offers money-saving 
chances only possible through our 
method of buying and selling. — Blamed 
4f Von Maur, Peoria, III. 

Regardless of the fact that we have 
done a stupendous business in the wash 
goods section, the assortment is still 
fresh and varied. Every item in this an- 
nouncement is an exceptionally splen- 
did value. — Tiddings Bros., Colorado 
Springs, Colo. 

There is nothing to interfere with sell- 
ing such cool, attractive and serviceable 
Summer fabrics at full prices, except 
that they were secured by a personal 
visit by our wash goods buyer to an 
Eastern manufacturer, who was through 
business in these weaves for this season, 
and cared little for what came out of 
these surplus lines. They reached us 
only yesterday, have never been exposed 
for sale at retail before, and are de- 
lightfully refreshing in their immacu- 
late cleanliness. — Blowenstein Brothers, 
Memphis, Tenn. 

Dimities, percales, printed lace work 
lawns, sateens, and other well known, 
well liked mid-summer materials. This 
getting ready for stock taking brings 
about results most advantageous to you. 
Anybody with a business notion knows 
that a modern merchant wants his stock 
at the time of inventory, at the lowest 
low water mark, wants to be able to 

WASH 



begin on his half year with clean de- 
partments, departments to do and to 
dare to buy anything that comes along, 
hence these half yearly stock taking 
sales mean much to you, our public. — 
S. P. Dunham <§• Co., Trenton, N. J. 

Foulard Pongees.— Wonderful fabrics 
that look so much like silk that you 
must scrutinize closely to see that they 
are not— far prettier patterns than any 
shown in silk.— Hearn, New York. 

White goods. A display unequaled 
and unmatchable in Ohio's Capital City. 
The styles embrace all the newest crea- 
tions of the fabric world, to which is 
added the exclusive originality that 
characterizes the Dunn-Taft displays in 
all lines of seasonable and fashionable 
merchandise. — Dunn, Taft $ Co., Co- 
lumbus, O. 

Elaborate wash dress stuffs made in 
America. While it is not denied that 
over in Switzerland and in France and 
in Germany they execute some fascinat- 
ing printing in cottons, yet at the same 
time we have better American made 
goods on our counters.— Saks, New York. 

That woman who sat down at 4 
o'clock one afternoon and cut and fin- 
ished her dress by 7 the same evening, 
has been rejoicing ever since in its 
breeziness. She blooms like a rose in it, 
too. In these days, it's not so much the 
trimming of the dress as it is the artis- 
tic design of the stuff which counts. 
And whether you pay 12£c. or ten times 
that much, it's impossible to get finer 
printing, or more durable colors than 
seen in these. — John Wanamaker, Phila- 
delphia, Pa. 

We have gathered a comprehensive 
and characteristic stock, representing 
the highest type of perfection in weav- 
ing, and art in designing. White, of 
course, heads this vast procession of 
summerness — and it is fitting that it 
should. The season will be dotted like 
snowflakes. Close upon the heels of 
white will be the solid shades, on many 
of which are printed, or woven into the 
fabric, exquisite patterns of rich and 
everlasting beauty. It is the greatest 
showing Simpson Crawford Co. ever 
made; it is the finest exhibit New York 
ever saw — and there is economy to the 
buyer in choosing here. — Simpson Craw- 
ford Co., New York. 

Our white goods. A splendid show- 
ing of the popular fabrics for shirt 
waists — and at the lowest figures ever 
quoted for such very desirable material. 
If you can match these values — we 
won't ask you for your patronage. If 
prices cannot get it, none can. — Mahler 
Bros, New York City. » 
FABRICS 



1104 



ADVERTISERS CYCLOPEDIA 



Rainbow of wash fabrics. A master- 
ful assembly of lovely textiles. Whole 
main aisle, of course, for this Spring 
Sale. Enthusiasm over this superb and 
wonderfully complete exposition will 
naturally be intense. Such a tremen- 
dously important event coming to the 
eager attention of hundreds of thou- 
sands of people at the very dawn of 
Spring must needs rank as an occasion 
of supreme importance and interest. 
European and American fabrics. — Sie~ 
gel Cooper Co., New York. 

Unusual underpricing on fine white 
Spring fabrics. It is to be a white sea- 
son — Paris says so. And the way the 
choice fabrics we imported for Spring 
are flying out is indication that America 
is following the lead. Stirring news, 
therefore, this, of the most wanted white 
fabrics at prices far below the ordinary. 
— Abraham fy Straus, Brooklyn, N. Y. 

Wash fabrics. There's a dash of 
freshness in these lovely wash fabrics 
that is hard to describe in limited space. 
Our present stock is an exceptionally 
beautiful stock. Some of the textures 
are so charmingly woven that they re- 
semble silks — some are colored as dain- 
tily as the clouds of a May sunset, while 
others are veritable gems of the weav- 
er's art. All are handsome. — Joel Gut- 
man <§• Co., Baltimore, Md. 

"Recent weather conditions" invite al- 
lusion to something in the rain-water 
line, but the "umbrella department" 
having neglected to come to the front 
with their "copy," opportunity is seized 
to say something additional about wash 
dress goods, of which we are showing 
very large and complete assortments 
representative of all the leading mills, 
from the lowest qualities up to the very 
fine goods. — Heam, New York. 

Like "the orchards of May and the 
gardens of June" — it is the only fitting 
comparison one can think of in speaking 
of the exquisite beauty of our cotton 
fabrics for 1908. Their loveliness lifts 
you out of the barren commonplaceness 
of business, for a moment, to the heights 
of fancy. Shrewd business genius robs 
an apple orchard in full bloom of its 
beauty and by art adapts it to his uses, 
sets grinding mills agoing and out come 
myriads of these charming fabrics — this 
is one of the marvels of modern busi- 
ness. Remember Beau Brummel's rec- 
ipe for elegance in dress — no perfume — 
but plenty of clean things, washed and 
dried in country air and sunshine. Any 
woman can have loads of wash waists 
and dresses if she buys wisely here to- 
morrow. — The Anderson Co., Buffalo. 

WASH 



White goods waist patterns. With 
what the textile artist of a few years 
ago would have considered a magic 
touch, the manufacturer of to-day fin- 
ishes his fabrics with a silken sheen 
which is most deceptive — turns cotton 
thread to silk, practically. — Sibley, hind- 
say $ Curr Co., Rochester, N. Y. 

New wash fabrics. The daintiest 
stuffs that ever gave charming settings 
to the summer girl. We secured access 
to the most exclusive styles when they 
first left the looms. The cream of the 
richest beauty-weaves are shown in rare 
variety. Glance through the Grand 
Cotton Circle. Arcs of values are con- 
tinuous. — Macy $ Co., New York City. 

Printed Irish dimities at 12£ cents. 
Just half price for genuine Irish dimi- 
ties selected for our own regular stocks, 
and imported the present season. That's 
news that will stir up the interest of 
women who love dainty and serviceable 
frocks — even after the Fourth. There 
are over a hundred beautiful designs to 
choose from — floral patterns in sprays, 
clusters and stripes, on white grounds; 
white figures and figured stripes, on navy 
blue and black grounds; colored and 
black figures on white grounds; colored 
polka-dots and ring dots on white, and 
many other effects favored this season. 
— Wanamaker, New York. 

Opening sale of stylish wool wastings. 
— The popularity of shirt waists in- 
creases with each recurring season and 
it is simply a shifting from light filmy 
textiles to those of heavy weight. The 
new fall waistings are exceptionally 
handsome in pattern and colorings and 
there are many novel weaves shown for 
the first time this year. We wish to di- 
rect your attention to three superior 
values which we are satisfied cannot be 
found elsewhere in Los Angeles. — Ham- 
burger's, Los Angeles, Cal. 

The story of the wash fabrics must 
be developing to the satisfaction of the 
readers, if the records of sales are any 
criterion. We've been selling yard upon 
yard of the beautiful dainty stuffs to 
new comers, whose names we anticipate 
enrolling upon the list of permanent 
patrons, as well as to life-long business 
friends of the establishment. — The S. 
Caisley Co., Montreal, Can. 

A welcome and a welcome again then, 
to this carnival of the spring and sum- 
mer time. We figure these as greeting 
days and assure you that it will be a 
mutual pleasure to have you just come 
to look. — Sibley, Lindsay <§• Curr Co., 
Rochester, N. Y. 
FABRICS 



OF SELLING PHRASES 



1105 



A rainbow in midocean. That's the 
beauty of these wash fabrics. Truly 
fascinating — so soft, clinging — such price 
temptations. We'll not ask you what 
kind of wash goods you need, for every 
kind made by mankind is here. But 
that's not what we most want to say. A 
fig for mere quantity! There's some- 
thing impressive, of course; in the mere 
vastness of this showing, but it's the 
weaves — the fanciful combinations — the 
contrasts, the harmonies, the blendings — 
bewildering array. Then, such prices ! 
Why be contented with something or- 
dinary? The same price you pay any- 
where, however low it may be, is suffi- 
cient here. — Hales? Los Angeles, Cal. 

Wash fabrics seek introduction. To- 
day, the store turns from winter with 
its cold and storm towards spring. 
Whatever may be conditions outside, 
the broad main aisle of the granite 
building store is bright with springtime 
splendor. Store arrangement has been 
transformed between closing time and 
the opening hour. Here to greet you at 
the very doorway and escort you all the 
way through Division Street walls, is 
one of the most extensive exhibits of 
beautiful wash fabrics which ever wel- 
comed you here on a "coming-out" day. 
And to say this, we promise you about 
all there is in cotton materials. The 
witchery of clever foreign weavers vie 
for favor with loom gems for which 
we are proud to give artistic Yankee 
genius credit. Certainly wonders have 
been wrought in the designing and 
weaving of cotton stuffs in the last 
half dozen years and the end seems not 

yet. 

Washable cotton dress goods. Every- 
thing is in readiness to make the day 
one of the most interesting of spring 
shopping days. Most all the English 
novelty stuffs are here for shirt waists 
and shirt waist suits and they are well 
worth coming to see. Delicate French 
organdies and batistes are here side 
by side with sturdy Scotch ginghams; 
bright little Irish dimities and fine linen 
lawn nudge elbows with the American 
ginghams and Swisses — every new design 
that has been dreamed of anywhere for 
the coming spring is crowding and push- 
ing to get in and show its face among 
these fine things. — Kaufman's, Trenton. 

Spring and Summer wash fabrics. 
Merchandising revolutionizes the sea- 
sons. While we are still wrapped in 
furs the daintiest wash fabrics are 
shown on the counters. To-morrow 
we inaugurate the season by a display 
of the handsomest creations of French, 
Scotch, English and home manufact- 

WASH 



ures in cotton, silk, linen and wash 
fabrics.— W. V. Snyder $ Co., Newark. 

Honestly, you have never seen such 
a fine collection of wash goods at 7^c 
a yard in all the days you have lived 
in Trenton as is here to-day. These 
summer stuffs represent remainders 
of the best line of 25c and 19c wash 
materials seen in this section of New 
Jersey. About eleven different kinds 
of qualities, but each one this season's 
most favorite kind. You have the 
choice of plain or colored lawns, 
batistes, ginghams, dimities, etc. 
Lengths that can be used to good ad- 
vantage. — Phila. Bargain Stores, Tren- 
ton, N. J. 

The shop. Compliments being daily 
received on our handsome showing of 
French cretonnes. An adverse criti- 
cism yet to be heard from any who 
have inspected those dainty patterns of 
French cretonnes which we have in 
widths varying from thirty to fifty 
inches offered at prices ranging from 
40 cents to $2.50 a yard, being washa- 
ble and of fast colorings. Would be 
pleased to have you see them. — Lapalme, 
Hoffman Co., Waterbury, Conn. 

Good fabrics for "tub" dresses. The 
price cutter has just visited the wash 
goods section. His object was to make 
selling lively and hurry away these 
wanted fabrics. Takes very little 
money to possess fresh, cool summer 
dresses if you buy materials now. — 
Emery Bird $• Thayer Co., Kansas City. 

In this great wash goods sale you'll 
find a large quantity of white goods 
priced much lower than usual — those 
dainty sheer fabrics that are always 
seasonable. For to-morrow we've thrown 
in hundreds of very desirable weaves, 
and by comparison you'll find the prices 
the very lowest ever quoted on equal 
qualities. It will pay you to fill all your 
near future needs during this sale. — 
Simpson-Crawford Co., New York. 

A wealth of cotton dress goods under- 
price. Here is a paradoxical case. 
Just when the Puget Sound summer 
has begun we pile the bargain tables 
high with the wash goods that women 
are seeking, and take a good third off 
the price. Method in this madness, to 
be sure— these are odd pieces from va- 
rious lines that have sold freely, and 
of course we can afford to let them 
go for less; and, seriously, they'll do 
us more good now than they would in 
August. Three lots that deserve all the 
attention they'll get.— Stone, Fisher § 
Lane, Tacoma, Wash. 
FABRICS 



1106 



ADVERTISERS CYCLOPEDIA 



Linen Madras, 18c. "But I got some 
like this and paid 40c a yard for it!" 
a woman said yesterday. Yes, it has 
sold for 40c and 50c. a yard all along 
until now — when we start our summer 
housecleaning. Half linen and half 
cotton — will wear until you are tired of 
it. — Wanamaker's, Philadelphia, Pa. 

We cannot impress upon you too 
strongly the magnificent values we are 
offering in the most stylish materials 
for your dainty summer waists and 
skirts. New, fresh, glistening white 
silks, airy and soft, that will launder 
perfectly, for your waists; and the 
choicest weaves from the whole world 
of white cream wool goods for your 
summer skirts. A masterly showing 
that is the acme of perfection and 
completeness awaits you here. See our 
show window — but don't be satisfied 
with a glance. Come inside and ex- 
amine the lovely qualities and take 
advantage of our special prices. These 
are the goods you will need most for 
your summer sojourn at the seaside or 
mountain resort. — M. Rich <$• Bros. Co., 
Atlanta, Ga. 

1909 Wash Goods.— If we merely tell 
you that the showing of wash goods is 
the largest and loveliest we ever had, it 
would be sufficient to cause women fa- 
miliar with Pittsburg stores to come here 
in a hurry. Our leadership in wash 
fabrics is too undisputed to require 
elaboration here. Come to-morrow ex- 
pecting to see dainty stuffs of exquisite 
beauty. You'll see hundreds of thou- 
sands of yards. — Rosenbaum Company, 
Pittsburg, Pa. 

A Wash Goods Feast To-morrow. — 
The zero weather cannot chill the en- 
thusiasm of our splendid spring show of 
wash goods. They arrive in companies 
and battalions daily, the very choicest 
the mills have to offer. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

A Rush for the Delicate Cotton Wash 
Stuffs. Great wash goods opportunity 
— fifty pieces imported lawns and 
Swisses, English manufacture, daintily 
printed patterns, fast colors, an im- 
porting agent's sample line. Regular 
value, 25 cents; at 15 cents yard. — The 
Anderson Co., Buffalo, N. Y. 

Bewitching wash goods. — Charmingly 
beautiful, beautifully charming. — J". N, 
Adam $ Co., Buffalo, N. Y. 

Refreshingly New Wash Fabrics. — 
Dame Fashion says tans, linens and 
champagnes, and of course you'll find 
them in profusion at Cohn's. It's a 
delight to see a stock like ours — com- 

WASH 



plete with distinctly fresh fabrics and 
entirely new patterns of the familiar 
weaves. These are merely ink and paper 
descriptions. See our south window 
display. — C. Cohn, San Bernardino, Col. 

Wash Dress Goods — A Tempting 
Trio. — Three attractive offerings, each 
of which hints of possibilities for mak- 
ing the most charming of warm-weather 
waists and dresses, at a saving of half, 
or very near it. — The Wanamaker Store, 
New York. 

Twelve and a Half Cent Sale of Wash 
Fabrics. — Spring weather is here, but 
it comes too late to benefit the manu- 
facturer of these wash fabrics. He be- 
came frightened and sacrificed his 
profits to find a quick buyer. You save 
what he lost. — Kaufmann's, Pittsburg. 

Summer Wash Fabrics. — Fashion's 
favored fabrics are assembled for to- 
morrow's early buyers to the accom- 
paniment of lowered prices. In all of 
the offerings below you may be sure 
of quality and correct style — hence 
every bargain is a real bargain, worth 
buying. — Goldenberg's, Washington. 

The story of spring wash goods grows 
longer and longer. We have given you 
chapter after chapter of it — and yet 
the narrative is not half told. Every 
day unfolds another page of newness 
in the volume of exquisite textures that 
is already more extensive and more 
satisfying than any other spring has 
ever furnished. Some of the most at- 
tractive weaves that have yet reached 
us are now on display — they are rich 
values in unusually artistic cotton goods 
that have just landed with our wash 
goods man, who has been searching 
New York for the best and the most 
beautiful. — Fourqurean, Temple fy Co., 
Richmond, Va. 

That exceedingly popular fabric, 
sheer and beautiful for cool summer 
dresses — a remarkable diversity of pat- 
terns that insures you three or four 
distinctive costumes with no resemblance 
whatever. As dainty as ever after wash- 
ing, and no material is more easily 
cleansed. Handsome printing on white 
and colored grounds — dots of all sizes 
and colors — neat figures, scroll and 
floral effects; also plain shades of light 
blue, pink, navy and black — the sen- 
sation of the season at 8 cents. — Simp- 
son Crawford Co., New York. 

Wash Fabrics. — All those dainty 
weaves which the smart, dressy dressers 
are choosing for their Summer gowns 
are here at special prices to-morrow. — 
The Williams Rodgers Co., Cleveland. 
FABRICS 



OF SELLING PHRASES 



1107 



New and beautiful wash dress fabrics 
at one-third to one-half less than usual 
at the Big Store. You could not find 
better values if you were to search every 
store in the country. — The Edward 
Wren Co., Springfield, Ohio. 

New Wash Goods. Nub Voiles — A 
complete range of colors in nub voiles 
has just arrived. You know what a 
popular fabric these nub voiles are al- 
ready — these are new and contain some 
of the most fetching effects in cotton 
washable goods for suits and waists; 
yard, 25c. Novelty linen suitings. 
These are spic, span new, too; nobby 
effects there are in mottled groundwork, 
with self-colored dots; also contrasting 
colored dots — nothing more desirable 
for a washable suit. — Emery, Bird, 
Thayer <$• Co., Kansas City, Mo. 

A bewildering variety of patterns in 
these woven ginghams that are being 
used so extensively for children's wash 
dresses. They come in very pretty 
stripes and checks; the colors are ab- 
solutely fast. The assortment is the 
best in this borough and the price is 
unapproached anywhere. — Abraham $ 
Straus, Brooklyn, N. Y. 

The matter of cool, simple dresses 
grows more important as the season 
advances. Nothing is in steadier favor 
than linens in many colors, notably the 
fresh light greens and blues, and various 
weights. One suit of very fine soft linen 
is carried out in tan and white, as well 
as blue and green; it is made with pleats 
in waist and skirt and costs $10.75. — 
The Wanamaker Store, Philadelphia, Pa. 

White Goods in the Sale. — The long 
counter is crowded. The shelves be- 
hind the counter are crowded, and as 
we open piece after piece of the beau- 
tiful white fabrics we are charmed by 
entirely new designs and the refreshing 
aspect of the whole showing. Prices are 
very low. — Schipper $ Block, Peoria. 

Attractive American Wash Goods Less 
Priced. — Look into this basement de- 
partment to-morrow and see our line 
of American wash goods. Would you 
have thought there was so much of 
variety in cotton fabrics? Serviceable 
galateas for children's dressess and 
women's separate skirts, dainty cotton 
voiles for the dressy Summer gown, de- 
sirable percales for the morning dress 
and dainty suiting tissues for afternoon. 
All at the most inexpensive of prices. — 
Joseph Home Co., Pittsburg, Pa. 

Wash Fabrics. — Our stock of wash 
goods is at its best. We've about every 
sort of washable fabric you're likely 

WASH 



to ask for, and if you have in mind 
some sort that isn't included in the list, 
come to the store. It's more than likely 
that you'll find what you want here. 
As to price, it's a well-known fact that 
our cash system offers better advan- 
tages than can possibly be found else- 
where. We invite comparison, both in 
quality and prices.— People's Store Co., 
Tacoma, Wash. 

A Spring crop of cottons. We picked 
them with pains from the fairest French 
fields. Harvest time for you. — Cham- 
berlain-Johnson-Du Bose Co., Atlanta. 

New Wash Goods. — May blossoms of 
daintiness float on the current within 
your easy reach. Time for cool things 

— for ginghams, batistes, lawns, organ- 
dies. Mountain mornings, seaside sea- 
sons, call for more dresses to meet more 
demands. Here are gray hues for even- 
ings, fresh tints for mornings, dark 
shades for shadowy days. The woman 
of taste can winnow tasteful materials. 
Thread and needle will do all the rest. 
Woven cotton never was cheaper, never 
more charming, never took lovelier 
forms. Like its own fields in Summer 

— gay-tinted, beautiful. Wondrous 
whiteness o'erstrewn with bright bloom. 
Zephyr ginghams — as light almost as 
the breeze they were named for. Queen- 
ly organdies where roses and posies run 
riot. French sateens, waves of darkish 
colorings with lifting soft-seeming shades 
of lighter tints — shiningly, silkily, 
smooth. — Chamberlain-J ohnson-Du Bose 
Co., Atlanta, Ga. 

Pretty Wash Fabrics for Shirtwaist 
Gowns. — Our showing is without an 
equal in Central Illinois. The Summer 
girl's wardrobe has every opportunity to 
be more attractive than ever this year, 
for never before were washable fabrics 
so stunningly beautiful. The many peo- 
ple who prefer linens and voiles on ac- 
count of their superior laundering qual- 
ities will be delighted over the immense 
range of charming weaves and color 
combinations that they may choose from. 
The linen or voile gown will be par 
excellence the Summer girl's morning 
dress — at home or on her vacation trip. 
The simplest styles will have no trim- 
ming except clusters of tiny buttons. 
Where more elaborate designs are 
wanted, heavy laces and embroideries 
of all sorts are used, both on waist and 
skirt. — P. A. Bergner #• Co., Peoria, III. 

Crystal cords, shimmery white fabrics 
of crystal clearness, as beautiful fabrics 
as have yet been shown. — Hearn, New 
York. 
FABRICS 



1108 



ADVERTISERS CYCLOPEDIA 



We have ready to-day forty-two thou- 
sand yards of staple chambray ging- 
hams that sell regularly at 12^ cents, to 
offer at 8 cents a yard. This quantity 
represents the mill's surplus for the sea- 
son, and was counted so small that the 
makers were willing to offer this very 
radical concession, to close them out 
quickly. These chambray ginghams go 
through a special laundering process 
after the goods are woven, and before 
they are finished, in order to remove all 
the excess coloring. This makes the colors 
unusually fast and positive. They will 
remain bright and clear much longer 
than the chambrays of other manufact- 
urers. More than half the lot is in the 
most wanted blue shades, light, medium 
and dark. The other colors are tan, 
light gray and champagne. — John Wan- 
amaker, New York, N. Y. 

Lowest prices on wash fabrics. It's 
an incongruity, you'll admit, to reduce 
prices on the choicest and most desir- 
able wash fabrics, just when the warm 
weather begins which in itself should 
give impetus and almost ceaseless ac- 
tivity for a long period to the selling 
of wash weaves. However, that's what 
we've done. We might unfold a long 
tale as to the why and wherefore, but 
it would not interest you near as much 
as the bare facts of quality, desirability 
and economy, a triumvirate that is in- 
deed commanding in merchandizing, and 
which self-interest cannot ignore. — 
Simpson Crawford Co., New York. 

Fine linens, bedspreads and comforts. 
In the category of useful gifts for the 
housewife, linens and bedding must be 
accorded a prominent place. These val- 
ues should help. — Hearn, New York. 

A million dollars' worth of wash dress 
goods — representing surplus stocks of 
various manufacturers — were sold last 
week by the H. B. Claflin Company 
in this city. Buyers from every large 
store in the United States and Canada 
were present, and never in a single 
day were so many yards sold. We got 
our share of this splendid stock — buy- 
ing lots that we knew would prove at- 
tractive in this city. To-morrow we 
shall place them on sale. They are 
great values at every price, but the 
cream of the lot was this purchase of 
printed lawns: Twenty-three thousand 
yards. Only samples were shown at 
the sale; the stock came to us direct 
from the mill; all new and fresh and 
clean — this season's manufacture. A 
great variety of splendid patterns; 
white grounds, with printed figures, 
stripes and floral effects. Worth double 

WASH 



what you shall pay for them. — Adams 
Dry Goods Co., New York. 

It's a drastic measure, this unmerci- 
ful slashing of prices on summer goods, 
but with fall goods already clamoring 
for admission into our store, we realize 
that room is needed and the only way it 
can be acquired is by underprices on all 
summer merchandise. — Barney's, Schen- 
ectady, N. Y. 

Faultless summer wash fabrics. An- 
other showing of those thin, sheer, soft 
fabrics — the kind that Dame Fashion 
says " will be right." From our fault- 
less display you can gain an idea as to 
what will be strictly proper for new 
summer wash gowns. — Kaufman's, Colo- 
rado Springs, Colo. 

Some of these new spring fabrics are 
as delicately woven and colored as silks; 
some are light as ether, yet they pos- 
sess strength and durability. We doubt 
if there is another such stock as we 
are showing this side of New York and 
possibly not there, as great effort has 
been put forth to collect the handsomest 
stuffs of the best looms of the world. 
— Joel Gutman $• Co., Baltimore, Md. 

A host of brilliant styles in spring 
and summer merchandise — designers 
and dyers never wrought lovelier effects. 
Scores and scores of fabrics with the 
delicate grace and elegant beauty that 
appeal to women of refined taste, and 
every offering is made doubly attractive 
by the reasonableness of prices. — KeU 
ley, Stiger $• Co., Omaha, Nebraska. 

White stuffs for spring. Exquisite 
new Oxfords, madras cloth, cheviots, 
etc., all with mercerized finish. A 
woman who knows said the other day, 
" I've been selling white goods for the 
last eighteen years, but I never saw 
anything like these." Paris sends the 
cream of the collection, of course, but 
some wonderfully pretty white things 
have just come from Manchester, Eng- 
land. Cream white, this year, instead 
of ivory white — '■ and what woman won't 
say it's more becoming? — Connolly 8f; 
Wallace, Scranton, Pa. 

All departments are overflowing with 
rich new goods. Wash goods depart- 
ment is full of handsome formations. 
You will have to see these goods to 
know their beauty. This is only a small 
part of the new goods we have gath- 
ered for you. — Spring, Holzwarth §; Co., 
Alliance, O. 

Wash Goods. A personal inspection 
only can convey the breadth of buying 
possibilities presented. — Boston Store, 
Milwaukee, Wis. 
FABRICS 



OF SELLING PHRASES 



1109 



Pretty new wash fabrics. Our main 
floor, near rotunda, is resplendent with 
bewitching and fascinating variety of 
becoming new wash fabrics, in all the 
variety of spring loveliness — there's 
an almost illimitable assortment for 
selection and the prices are conspicu- 
ously low. — Siegel Cooper Co., New 
York City. 

Bookfold zephyr ginghams — a beauti- 
ful line of new patterns in dark styles 
that make such excellent, serviceable 
women's underskirts. See them in one 
of our Main street windows and you 
will want them. It takes only a glance 
to see that they're the kind you gener- 
ally pay 10c. for. When you come in 
we'll sell them to you at yard 6fc. — 
Jones Dry Goods Co., Kansas City, Mo. 

What could be more handsome, more 
stylish, more correct? Yet it is the 
coolest suit that a woman could put on. 
The fabric, a cotton Panama, is as cool 
and dainty as a white lawn and as strong 
as cotton duck — will stand any service 
it is put to; and will go into the tub 
and come back good as new. It has the 
finish and character of a white linen, 
though lighter and cooler. — The Wana- 
imaker Store, New York, N. Y. 

Keep cool and quiet. Good rule to 
follow this weather; keep cheerful is 
another good rule. Of course, it's a 
busy season, getting ready to go away, 
but if it's merchandise, you will find 
every necessary article here, at its best 
and the lowest price, so just make out 
your memorandum of needs and we will 
fill your order and do all the work and 
take care of the worry. We repeat that if 
you see goods advertised elsewhere in 
this paper you'd like, which we sell, our 
prices are apt to be less, but quality 
equal, no higher. — A. D.Matthew's Sons, 
Brooklyn, N. Y. 

An eight o'clock special in wash 
goods. This twenty below zero weather 
doesn't seem to affect the buying of wash 
goods to any appreciable extent. Trade 
journals tell us that cotton is being 
worn more and more the year around. 
Guess it must be so, or is it the splendid 
values of our wash goods that stimulate 
the selling?— The T. Eaton Co., Winni- 
peg, Can. 

New spring wash goods. Rushing in 
like a spoiled baby unushered comes the 
new spring wash goods. It seems so 
early, right in the dead of winter, to be- 
gin selling spring goods, but it is not 
a bit. Prudent shoppers buy now be- 
cause they get the choice of the pretti- 
est patterns, many of which are never 
duplicated. The showing is really 

WASH 



beautiful and comprises sheer silk and 
cotton goods, voiles, ginghams and sheer 
batistes.— The Chas. Monson Co., New 
Haven, Conn. 

We speculated on wash goods! Won! 
You save! It was Jay Gould who said 
the man who could see five minutes 
ahead of the world was a rich man. It's 
so with everything. The real estate 
man who gets rich is the man who finds 
which way the city is going and gets in 
the way of it. The merchant who wins 
must be the merchant who is in the right 
side of the market. Now "cottons" 
must be spelled with an "s," for it is 
now as big a speculative commodity in 
Wall Street as coppers, or wheat or 
railroad 4's. We figured the cotton 
market six months ago. Bought future 
deliveries by the ton. We stood to make 
a great deal of money, or lose it. We 
made it. To-day we can sell our wash 
goods cheaper than they can be bought 
at wholesale and still make our regular 
percentage of profit. If other dealers 
are similarly situated why do their 
prices show the market advances? We 
are giving customers the benefit of our 
timely purchases — "foresight" some 
would call it, others would say "lucky." 
So far as you are concerned "bargains" 
is the word that sums up the situation. 
— Pardridge £ Blackwell, Detroit, Mich. 

Shirt waist flannels occupy much at- 
tention. 

It is now declared that flannel shirt 
waists are to be more popular than ever 
during the season just ahead. We leave 
it to your taste alone as to what style 
yours shall be. Everything you can 
possibly wish for in the line of French 
shirt waist flannels is spread tempting- 
ly on our counters. And by way of il- 
lustrating the surpassing attractiveness 
of our prices we submit these two of- 
fers. — Bure's, Rochester, N. Y. 

An exposition of the new dress fab- 
ric styles which exceeds our best previ- 
ous efforts will be ready to-morrow 
morning. It presents the pick of the 
foreign and domestic fabrics in widest 
showing of the best colors, many of 
which are to be had here exclusively. 
It is a showing worth a special trip to 
the store to see. Moderate prices pre- 
vail. We give some hint of them here. 
— Frederick Loeser §■ Co., Brooklyn. 

A veiy popular material, made of the 
finest wool. It is very firm, moderately 
heavy and has a finish that gives it the 
appearance of a higher priced Panama. 
A seasonable fabric that cannot be 
matched anywhere at the price.— Abra- 
ham $ Straus, Brooklyn, -7. 7. 
FABRICS 



OHIO 



ADVERTISERS CYCLOPEDIA 



WEDDING PRESENTS AND 
TROUSSEAUX 



Prussian Brass. — A new ware made 
up in very artistic designs, would make 
a splendid wedding gift. — B. Ashby, 
Colorado Springs, Colo. 

Have you thought about a Chafing 
Dish as a Wedding Present? It has a 
hundred dainty uses especially suited to 
the housekeeping needs of new begin- 
ners. — Hofrnan's, Columbus, O. 

A tip to the June bride — practice 
economy; it is the road to wealth. Be- 
gin to economize now ! We'll help you. 
Let us fit up your new home. $1 down, 
$1 per week. — St. Louis House Furnish- 
ing Co., St. Louis, Mo. 

The two important advantages ob- 
tained in buying wedding gifts at our 
show rooms — are lower prices and as- 
sortments far greater than you can hope 
to find elsewhere. — Pairpoint, New Bed- 
ford, Mass. 

To the brides of to-day. The first 
step to success with your cooking will 
be to insist on having a gas range. Don't 
start in with a gasoline stove, it's dan- 
gerous; or a steel range that will keep 
you in the kitchen all day; but do your 
work on a gas range. — Gas Company, 
Saginaw, Mich. 

A bride cherishes her wedding gifts 
more than any presents she receives dur- 
ing her life. They are displayed for the 
admiration of her closest friends. Let 
us show you some gift objects that will 
be a credit to you and a lasting source 
of satisfaction to the recipient. — B. 
Ashby, Colorado Springs, Colo. 

June weddings — China showers. If in 
doubt what gift to give the June bride, 
a visit to our china and bric-a-brac de- 
partments will suggest many appropri- 
ate ideas. They're just beaming over 
with beautiful new French and Haviland 
China and finest assortment of bric-a- 
brac. — Bosenbaum Company, Pittsburg. 

Solid silver for June brides. The 
sterling metal which time has most 
strongly approved for wedding gifts. 
Nothing more permanent; nothing more 
heartily valued and taken care of dur- 
ing all of the life of which the wedding 
day is the beginning; nothing more val- 
ued to be handed down to succeeding 
generations. — Wanamaker's, Phila. 

WEDDING PRESENTS 



June Wedding Gifts. Is a rose less 
precious because it is a gift? Is ster- 
ling silver less precious because we in- 
troduce the buyer to fine articles 'that 
the maker had to sell for about their 
bullion worth ? That's all. — Schipper <$• 
Block, Peoria, III. 

June brides. Easy to get married, 
but hard to get the furniture. A most 
worthy and esteemed friend of ours said 
this jokingly; but like many of his say- 
ings, there's quite a grain of truth in 
it. To-day we briefly enumerate items 
essential to home furnishing, quoting 
prices showing how far a little money 
will go if you purchase your outfit here. 
— Kellar $• Bullard, New Haven, Ct. 

Here is news for the bride. The sub- 
ject of what to wear is an all important 
one. Of course, you want your gown 
becoming. The goods must be suitable, 
must be in style and choice centers most 
on the thin filmy stuffs of sheer open 
weave, as they make up more daintily, 
in more pleasing effect, than the heavier 
kinds. White is the thing, fashion ap- 
proves it. — Brown, Thomson fy Co., 
Hartford, Conn. 

Important to Those Who Have Wed- 
ding Invitations. — This extraordinary 
saving occasion affords the ideal oppor- 
tunity for those who will present wed- 
ding gifts, as we have included in this 
sale an unusually bright diversity of ap- 
propriate articles so much cherished by 
young married people. For the same 
amount you'd spend elsewhere you may 
select a present of nearly twice the 
value, or if you have decided on present- 
ing a gift of a certain valuation, you 
may as well save nearly half. — Simpson- 
Crawford Co., New York. 

Attractive Wedding Presents. — Our 
stocks abound with innumerable new 
pieces in crockery and furniture suitable 
for wedding gifts. All the newest and 
best novelties now on sale. Include our 
store in your shopping tour. — McNam- 
ara <§• Harding, Binghamton, N. Y. 

June is a great month for weddings, 
and June brides, and bridegrooms too, 
should see our matchless outfit offers at 
either the Pittsburg or Allegheny store* 
— Thomas $■ Co., Pittsburg, Pa. 
AND TROUSSEAUX 



OF SELLING PHRASES 

How lace ever came to be the most 
important part of a bridal dress it is 
hard to say; but no bride who looks for 
luck in marriage, or hopes for increased 
fortune while in that state, goes to the 
altar without at least a touch of it. 
And because Duchess, and Duchess 
point — that exquisite lace that has made 
Brussels the most wonderful lace centre 
in the world — is the finest and most deli- 
cate — it is the lace that the world con- 
siders most fitting for a bride. — Blum 
Bros., Philadelphia, Pa. 

Bridal trousseaux whose delicate han- 
diwork, sheer fabrics and filmy laces 
lend a distinctive daintiness to each gar- 
ment, are characteristic of the exquisite 
underdressing of the Parisiennes, to 
whom this important adjunct of correct 
costuming has become a veritable art. — 
Woodward <§■ Lothrop, Washington. 

This store solves every problem of 
brides' and bridesmaids' outfitting, ex- 
cept individual choice. So that the 
power of intelligent selection may ar- 
rive at its object in the most satisfac- 
tory manner, we present more than a 
hundred distinct styles and weaves of 
silks, from dainty, filmy creations in lace 
effects, to heavy, rich, stately satins, em- 
bracing style thoughts and fabric 
schemes for gowns from the world's 
most authentic sources. — Blowenstein 
Bros., Memphis, Tenn. 

June brides always find a wedding 
present most acceptable when it comes 
from Byrd's. — C. L. Byrd $ Co., Mem- 
phis, Tenn. 

Cut glass for June weddings. Noth- 
ing is more appropriate and stylish than 
cut glass for wedding gifts. — Morley 
Brothers, Saginaw, Mich. 

Wedding presents should be selected 
for their utility and beauty. The pres- 
ent displays the donor's taste. — Harring- 
ton fy Nounen-Macher, Columbus, O. 

About the particular wedding you are 
interested in let us suggest that one of 
the very best gifts is in the line of ster- 
ling silver. — C. L. Byrd <$• Co., Memphis. 

June inducements to begin housekeep- 
ing offered by Shannons.' June is the 
month of weddings and the month we 
commence to cut down our stock in 
preparation for fall purchases. — Shan- 
non, Columbus, O. 

Our steadily increasing sales at this 
time of the year are evidence that furni- 
ture as a wedding gift, combining as it 
does, sentiment with practicability, is 
rapidly coming into favor. — Sander $ 
Becker Furniture Co., Indianapolis, Ind. 

"The month of brides." We invite the 

WEDDING PRESENTS 



1111 



brides of 1909 as well as of previous 
years to inspect our beautiful collection 
of Oriental and American rugs, as well 
as other beautiful furnishings for floors 
and windows.— The H. H. Griggs Com- 
pany, Cleveland, O. 

All the creations of the foremost pro- 
ducers of footwear are here in slippers 
and other footwear which the bride will 
need on her wedding tour. If she be 
going abroad the correct footwear is 
here for wear while aboard the steam- 
ship.— B. Rich's Sons, Washington, D. C. 

The June bride's outfit. An unusual 
collection of bridal garments and home 
furnishings that can be secured here in 
endless profusion. It is well to select 
these early. Quite often the exclusive 
designs come in limited quantities. Here 
are a few suggestions as to designs and 
prices. — James Shea, Hamilton, Ont. 

Delicate and correct silks for June 
brides. A glance tells you how finely we 
are prepared to meet requirements for 
June weddings. Whatever is correct for 
dresses for brides, bridesmaids and 
guests you can find at "Burke's" silk 
department. Xo thought "for better or 
for worse" need be entertained in any 
selection made. — Burke, Fitz Simons, 
Hone £ Co., Rochester, N. 7. 

The wedding hour draws near; the 
song of love's young dream resounds in 
sweetest melody from rose-covered al- 
tars to echo again in pealing wedding 
bells and greet the happy bride of June. 
Her face beams with happy anticipation 
of the lovely gifts her wedding day will 
bring. We have devoted special care to 
wedding gifts this season and have the 
very things brides love most. — Mulford, 
Memphis, Tenn. 

June is the month of marriages, and 
preparations for weddings are of the 
utmost importance. The bride must 
have a trousseau, and her attendants will 
require appropriate raiment for the 
beautiful ceremony. Such careful con- 
sideration has been given to this subject, 
and so extensive has been the provision 
of wedding goods in this establishment 
that here a complete bridal outfit may 
be readily secured; also the require- 
ments of bridesmaids and little maidens 
of honor; and furthermore, most beau- 
tiful and acceptable wedding gifts. — 
Woodward § Lothrop, Washington. 

Lamps. Cut Glass. Art Wares. If 
there is a wedding gift to be bought or 
a birthday gift; if the summer home 
needs a new lamp or two; if own loveli- 
ness — then you will count this news im- 
portant. — Abraham § Straus, Brooklyn. 
AND TROUSSEAUX 



1112 



ADVERTISERS CYCLOPEDIA 



WHITE GOODS 



The great White Sale is now showing 
up a very large number of odd lots. 
Scores of lines are closed out, all but 
the last few bundles — sometimes the last 
few pieces. We're watching the stocks 
closely, for it is a relief to the stock- 
keepers to get the vast aggregation sim- 
plified, so that there are less varieties to 
watch. — Wanamaker, New York. 

White Sale Activity and some of the 
Reasons. There hasn't been a moment, 
since the beginning of the White Sale, 
when the splendid sweep of white, in the 
Rotunda Balcony, hasn't been a centre 
of attraction. Women who have com- 
pared muslin undergarments offered in 
this Sale with those exploited elsewhere 
in a more or less half-hearted manner, 
will understand the reasons for this con- 
tinued success. To-day's varied offer- 
ings of Nightgowns, Drawers and Petti- 
coats — and in the third week of the Sale 
— exemplify these reasons. Note the 
full ample dimensions of the garments 
— we don't resort to the usual course of 
skimping on materials to make low 
prices. Embroideries and laces are in 
fresh, new, beautiful patterns; the mus- 
lins, cambrics and nainsooks are soft 
and fine; the workmanship is careful and 
tasteful. Competent judges would as- 
sign a value of one-third more to each 
piece. And just look at the assortment. 
— Simpson, Crawford Co., New York. 

White Goods. — The looms never turned 
out prettier or finer white goods than 
this year's styles. We have the differ- 
ent sorts in fine assortment — hardly any- 
thing you can have a preference for is 
missing. Just now several lots are here 
at much lower than usual prices because 
of a lucky purchase from a wholesaler 
who was re-adjusting stock. — Fowler, 
Dick S[ Walker, Binghamton, N. Y. 

The new white goods shed their wrap- 
pings to-day, and go on sale at once. 
But you want to look before you buy — 
yes, you want to look without buying. 
Come along just the same. Such ex- 
quisite materials as these deserve admi- 
ration. As an exhibit of wonderful 
skill in spinning, weaving, bleaching and 
finishing, this showing of white goods is 
certainly remarkable. And the prices — 
your grandmothers would have had to 
pay shillings per yard for what you now 
buy for pennies, and then they could not 
obtain the beauty of weave and design 

WHITE 



that's in these dainty materials. Open 
house at the white goods counter. You 
may come only to look, but we believe 
you will buy — some of the values are 
too tempting to resist. — McKelvey's, 
Youngstown, Ohio. 

Persian lawns. No white fabric ever 
devised gives more certain satisfaction 
than the fine, sheer, sweet Persian lawns. 
They are crisp and fresh, launder per- 
fectly as you know, and worked up after 
this season's styles make one of the pret- 
tiest creations that can be imagined. — 
C. H. Edge, Lexington, Ky. 

The Swiss muslins have always been 
the aristocrats of summer-gown stuffs. 
They are cool, dainty and artistic, as 
well as the most serviceable of all fab- 
rics. — Wanamaker, New York. 

A startling and sensational sale of 
white goods. A transaction in white 
goods that will arouse and intensify a 
midsummer trade as it was never 
aroused before. A daring deal, by 
which we secured 12 cases of fine desir- 
able white goods for a figure so low it 
will be almost impossible to duplicate. — 
Hochschild, Kahn fy Co., Baltimore, Md. 

After such selling as the white goods 
section has seen this season, little won- 
der that there are great heaps of rem- 
nants, for the volume of business such 
a department does is to be determined 
by its accumulations of short lengths. 
Always the most wanted goods, too — 
Persian lawns, India linon, batistes, or- 
gandies, French lawns, Swiss mull and a 
plenty of fancy white goods in shirt- 
waist lengths. The prices are designed 
to make their clearance quick and com- 
plete. — Macy's, New York. 

We will place on sale Monday and un- 
til sold an enormous purchase of fine 
white goods at prices that will surely 
mark an epoch in the history of white 
goods retailing. We are New England's 
leading distributers of fine white goods 
and we mean to make this a record week 
in the department. This is no job lot 
or mill ends, but all fresh, clean, up-to- 
date, desirable merchandise. The quan- 
tities are large enough to supply every- 
body, dealers included. If you want 
anything in the way of fine white goods 
you cannot afford to miss this great 
money saving sale. — Shepard Norwell 
Co., Boston, Mass. 
GOODS 



OF SELLING PHRASES 



1113 



White fabrics for waists and dresses 
have steadily been growing in popular- 
ity each season. We are quite eertain 
that we are right in our prediction that 
the stride ahead this year will be pro- 
digious. Anyway, we are so firmly con- 
vinced of this that our purchases have 
been decidedly heavier than ever before. 
We are just as positive, too — because 
we know — that our prices are lower than 
manufacturers are asking for many of 
the identical goods to-day. — High's, At- 
lanta, Ga. 

Here right in the middle of the win- 
ter with two feet of snow on the ground 
and the thermometer generally below the 
zero mark we shall hold a white goods 
sale that for variety of materials, beau- 
ty of patterns, and quality of stock has 
never been equaled in Bay City. It's 
going to be a white goods season again 
sure. Already the white goods stock is 
fast elbowing out the other lines and we 
have allotted three times the usual shelf 
and counter space to accommodate and 
comfortably show this very much en- 
larged department.* The firmly woven 
but light weight materials easily take the 
lead, and they come in the prettiest pat- 
terns imaginable and will be most suit- 
able for the cool summer dresses you 
will need later on. — Homer, Lowell <f" 
Co., Bay City, Mich. 

A splendid showing of fine and gauzy 
textures so desirable for summer waists 
and dresses, including Swisses, mulls, or- 
gandies and lawns. — Carson, Pirie Scott 
<§• Co., Chicago, III. 

It's a "white season" in dress. White 
dresses and white suits are being 
brought into service as quickly as deft 
fingers can construct them. White hats 
and white shoes to complete the costume 
are in great demand. Also the approach 
of graduating time lends further inter- 
est to the white fabrics — gloves — shoes 
— hose. The extensive preparations 
which the store has made to supply all ' 
these dainty white things is shown in the 
following. — The Marston Store, San- 
Diego, Cal. 

White stuffs lead, you know! That 
we have the most complete and diversi- 
fied assortment of white goods for 
Spring is proven by the onrush of trade 
already cared for in the dress goods sec- 
tion. The assortment beggars descrip- 
tion, so you must use your eyes on the 
collection itself rather than on any de- 
scriptive paragraph. — Blooming dale's. 

"White as the driven snow," are these 
new waistings, all cotton; but Jack 
Frost will never pierce them; for they're 
as thick as leather and as warm as wool 

WHITE 



—fleeced back and fancy faced, 75c. and 
$1.00 yard.— T. D. Bendure, Springfield. 

Thin white stuffs for dinner gowns 
and party frocks. We've already told 
how a "white winter" is promised by the 
fashion makers, and how the key-note 
was struck at the Flower Fete in Vi- 
enna, where automobiles, harness, horses, 
gowns, flowers — everything was snowy 
white. 

The new white stuffs are fascinating 
enough to win over every woman to 
wearing them this winter. — Wanamak- 
er's, Philadelphia, Pa. 

A large and varied assortment of 
dainty white fabrics in all the most de- 
sirable materials, consisting of India 
Linens, Persian Lawns, Organdies, 
Swisses, Mercerized Poplins, etc. It is 
high time to have the materials for your 
summer gown in the dressmaker's hands, 
and this sale offers the opportunity to 
procure the goods at a saving which 
should be taken advantage of. — Donald- 
son's, Minneapolis, Minn. 

Never such a May white sale as this 
in Peoria. Not until this morning could 
we learn the definite result of the first 
day. All white sale records were shat- 
tered — a new high-water mark set for 
this timely May movement. To-day's 
selling has also been extremely large — 
warmer weather sending still more thou- 
sands to profit by the matchless savings 
in muslinwear. But, let's peep into the 
linens again. These are fine, distin- 
guished flaxen weaves, worth your admi- 
ration and your trust. And lowered in 
price. — Schipper § Block, Peoria, III. 

A purchase of two cases of pretty 
white Batiste, which makes cool and 
charming summer dresses. It is valued 
at 15c. and 18c. a yard — and every 
woman will welcome a chance to buy it 
so much below regular cost. — Golden- 
berg's, Washington, D. C. 

Children's day sale of white goods. 
You mothers of little girls, who are pre- 
paring even now for that day of days, 
the second Sunday in June, should be 
genuinely interested in our doings in 
white dress goods for this special occa- 
sion. And for gowns for yourself, too, 
you should be interested in this white 
sale. White, white— fashion notes tell 
it, foreign advices say it; from every 
authenticated center comes the advice — 
it is to be the greatest white goods sea- 
son for years. Yes, not even excepting 
last summer, which you remember so 
well was such a white summer for 
women's and children's dress.— S. P. 
Dunham $ Co., Trenton, N. J. 
GOODS 



1114 



ADVERTISERS CYCLOPEDIA 



WOMEN'S READY-TO-WEAR 



The linen coats, linen suits, shirt waist 
suits and shirt waists we will sell at the 
tremendous cut prices are the products 
of the foremost manufacturers of the 
country. They are modeled in keeping 
with fashion's latest dictates and em- 
brace all the most desirable materials 
for summer wear. There are fully three 
months of warm weather ahead of us 
when these garments will be the ne plus 
ultra of comfort and style. Think what 
such a buying opportunity as we offer 
means. Each offering is a star attrac- 
tion. We've put the prices lower than 
you've ever known them so early in the 
season and we are giving the handsom- 
est ready-to-wear in this city. The buy- 
ing here to-morrow will be spirited from 
the moment the sale opens. If you want 
handsome wash suits, etc., be sure to 
come. — M. Rich $ Bros. Co., Atlanta. 

Good News for Buyers of Women's 
Clothing. — We want to make up for the 
dull days that marked the opening of 
this season's selling — days when winter 
persistently refused to give way to 
spring and made the selling of spring 
and summer clothing almost an impossi- 
bility. The result of the unseasonable 
weather is apparent to-day in every 
stock of women's clothing, for there is 
more on hand than ordinarily at this 
season of the year. Our own stock is 
going to be reduced materially at once, 
for we have gone into price cutting with 
great energy — so that whether you want 
the very highest grade of suits, coats, 
wraps or costumes, or the less expensive 
but stylish made garments, you can buy 
them now at a considerable saving from 
early season prices. — Carson, Pirie, Scott 
$ Co., Detroit, Mich. 

Another peerless sale of stylish, well 
made garments for women ! We never 
before offered such matchless opportu- 
nities in seasonable garments. If we 
have never offered them you can rest as- 
sured they have never been offered any- 
where. Study the stylish materials, the 
perfect workmanship, the chic and dain- 
tiness of these garments. Then note the 
wonderfully low prices. You will read- 
ily see why this store does such a gigan- 
tic garment business. The strictest at- 
tention given to the altering and fitting 
of all our ready-made garments. — Is- 
rael's, San Bernardino, Col. 

It is needless to tell you that this store 



is the centre of buying for women in 
suits, skirts, jackets and coats. Ask any 
fashionable woman of our town where 
the best suits are to be found in Ta- 
coma, and she will tell you, without hesi- 
tation, at Morris Gross Company's. In 
other words, the well-dressed women are 
recommending us — unthinkingly, per- 
haps, but just the same without ques- 
tion — as the best place to buy a service- 
able, stylish suit for fall or winter. — 
Morris Gross Co., Tacoma, Wash. 

Stroll through the suit and skirt de- 
partment. Note the new fall styles. 
The department is fairly sparkling with 
pretty new designs. The display is the 
most complete and quite the best we've 
ever shown. Styles are absolutely cor- 
rect in every detail. Rich, long skirted 
coat suits are in abundance. These are 
most favored of the new fall modes. 
Every woman of taste will be attracted 
and fascinated by this exclusive display. 
— The Palace, Spokane, Wash. 

Foolish women who delayed all sum- 
mer and come rushing into fur stores 
now to get repairs done, find that "after 
Xmas" is the earliest date. You ladies 
who are now holding back on buying 
what you want in a cloak, suit or furs 
are about as foolish, for now is when 
you want the goods and now is when 
you can get your chioce and get just 
what you want. We don't gainsay the 
fact that late buyers get goods cheaper; 
but why shouldn't they? They lose 
half the season's wear and take what 
others have left. It's "up to you" which 
you want to do; we know that this is a 
season when you won't gain in price by 
delays, and surely you will lose in qual- 
ity. — Ransom <$• Horton, St. Paul, Minn. 

"So-and-So built that house" — and the 
minute you hear the name you know it 
is well built. "Wanamaker's built that 
suit" carries the same confidence in the 
clothing world to-day. — The Wanamaker 
Store, Philadelphia, Pa. 

Some very clever things in summer 
suits and costumes. — Chas. A. Stevens 
§; Bro., Chicago, III. 

Clearing out some odd lots of waists, 
suits, skirts and bathing costumes that 
remain, and hurrying their departure 
by lopping off the larger part of their 
original price. — H. Batterman, Brook- 
lyn, N. Y. 



WOMEN'S READY-TO-WEAR 



OF SELLING PHRASES 



1115 



This is just the time when every 
woman who attends this sale can better 
afford to have another silk shirt waist 
suit or two or three more silk waists 
than at any other time of the season, 
because the prices are 1-3 the earlier 
low prices. — Simpson Crawford Co., 
New York, N. Y. 

Most excellent opportunities for fash- 
ionable dressers and bargain seekers. 
The balance of our shirtwaist suits and 
shirt waists, cloth, suits silk waists and 
suits of china and habutai have been 
put on sale at bargain prices, as we 
wish to make room for fall purchases, 
which will soon arrive. — L. Bosenbaum 
$ Sons, Elmira, N. Y. 

Wrappers, Dressing Sacques, Petti- 
coats, etc. — When heat and humidity 
conspire to make our lives miserable, 
there's nothing like thin, cool, negligee 
wear for solid comfort. You want to 
see ours before buying — you want to 
note the pretty ways they're made, the 
reliable materials, the dainty colorings, 
and the wonderfully moderate prices. — 
Austin Bros., West-field, Mass. 

Shoulder shawls for cool evenings. 
Cool summer evenings at seashore and 
lake make a protection for head and 
shoulders quite essential. We have pro- 
vided dainty scarfs and shawls for your 
needs. Will you put one in the trunk? 
— Sibley, Lindsay <$• Curr Co., Roches- 
ter, N. Y. 

Keep cool, wear cool, light weight 
clothing to help. That's where we can 
help you. We're helping thousands now, 
perhaps we're helping you — if not, why 
not? Suppose you see right now what 
we can do for you in the way of cool 
dresses, cool undergarments, cool shirt 
waists, cool shoes, cool gloves, and so 
on. The cost this season is surprisingly 
small and our stocks are wonderfully 
large. The season's latest and best is 
here. — The Howe $ Stetson Stores, New 
Haven, Conn. 

In these lots offered you will find 
garments that were good values at their 
original prices and at these special prices 
they should prove doubly tempting. 
They are all the new winter styles and 
materials, made in a very particular 
manner, for that is the only kind per- 
mitted in this department. — The Bow- 
land, Morehouse <$• Martens Co., Colum- 
bus, O. 

In truth the most attractive winter 
garment proposition of the season has, 
by a rare and unheard of purchase, 
come to us. Four hundred and seventy- 
three garments, spick and span, direct 
from the sample rooms of one of the 



most prominent manufacturers in New 
York, will be placed on sale to-morrow, 
and if the records of former sales in- 
dicate anything at all they surely point 
to phenomenal selling in coat and suit 
department, for in honest comparison 
past values, however great they might 
have been, fade into insignificance when 
placed beside these garments. — Ehrich 
Bros., New York, N. Y. 

Delay and disappointment are usually 
the lot of the woman who trusts to her 
modiste for her fall suit or coat. Likely 
as not the style effect will not have the 
appearance she expected. Often the 
materials do not make up as prettily 
as she thought, and nine times out of 
ten the garment is not delivered in time, 
which is most vexatious. All these an- 
noyances are obviated in our cloak and 
suit section. Here the variety of choice 
covers the whole of the season's style 
effects, and you can tell immediately 
which suits you best. Don't have to 
take the materials on trust — they are 
already made up. And we can insure 
so perfect a fit that it could hardly be 
hoped for, from other than the most 
exclusive modiste. — T. Eaton Co., To- 
ronto, Can. 

If you want to see the best things 
that we have prepared for the occasion, 
come to our exhibit of wraps, coats, 
costumes for day and evening wear. 
The elegance and refinement of what 
you will see is only one of its happy 
features — the wonderful comprehensive- 
ness of our show will strike you at once. 
It will seem as if our experts had read 
your very thoughts and prepared es- 
pecially for you. — L. S. Plaut $ Co., 
Newark, N. J. 

Summer suits, coats and wraps in 
fine array. Full lines of correct styles, 
in the choicest fabrics and colorings, 
indicate how carefully we have pre- 
pared for the summer months which are 
almost upon us. Thoroughness is vis- 
ible everywhere — the sort of thorough- 
ness that has kept this store at the 
front with the brightest and newest 
fashions and easiest prices. Each gar- 
ment attests our thoroughness — shaping, 
making and tailoring being faultless. — 
Joel Gutman $ Co., Baltimore, Md. 

Every Silk Shirt Waist or Tailored 
Suit for women, that has been priced up 
to $50 in our stocks, bears to-day one 
of the attractive new prices named be- 
low. — Wanamaker, New York, N. Y. 

Come in and make selections now 
while the range of styles is at a max- 
imum and the prices are the lowest— 
Mandel Bros., Chicago, III. 



WOMEN'S READY-TO-W-EAR 



1116 



ADVERTISERS CYCLOPEDIA 



To see them is to enthuse over them. 
There's a distinction to them that ap- 
peals at once to critical eyes. Try 
them on and the satisfaction is increased. 
Then the price — sure to suit as well 
as the garments. — /. E. Sage, Hartford. 

All the new fashion-touches are seen 
in the showing — the large sleeves, in a 
variety of phases, the vest coats, the 
pretty, practical walking skirts, and a 
splendid assortment of materials. And 
among the widely varying models, and 
styles of trimming, there's not a single 
one that is not in the best of quiet, good 
taste. — Wanamaker, New York, N. Y. 

That grand stretch of space on the 
eighth street side of the second floor is 
a veritable summer fashion show. It 
is a brilliantly beautiful display of all 
that is smart, stylish, rich, elegant,, 
wearable and serviceable in feminine 
apparel. The prices will surely delight 
you, especially when you note the splen- 
did styles, the choice workmanship, the 
fine material. The values are simply 
wonderful. — Lit Bros., Philadelphia, Pa. 

To-day we announce one of the best 
pieces of news that the New York 
women have read this season. We have 
just purchased from one of the fore- 
most manufacturers of the country a 
collection of about five hundred silk 
dresses and silk shirt-waist suits. This 
concern is the only American firm whose 
product has been sold in London and 
Paris. Their business is through for 
the season, and their designers are start- 
ing abroad for ideas for Fall. For 
this reason we have secured their entire 
stock-on-hand at an average reduction 
of about a half of regular values. The 
styles of the dresses represent the best 
ideas brought out this season, both here 
and abroad. The materials include plain 
taffeta silks, fancy striped and checked 
silk foulards, the popular Rajah silks, 
and a few cool and dainty checked silks. 
The similarity of the dresses to many 
that we now have in stock has compelled 
our adding a great many from our own 
Stock, making the assortment still greater. 
The most conservative estimate of the 
values of the dresses ranges from $20 
to $25, a few are worth still more. To- 
day they are priced at $14.50 each. 
Certainly a most startling price at which 
we offer fine, new beautiful suits from 
the foremost American manufacturer, 
with the season still at its height. Spe- 
cial selling space on the second floor. — ■ 
John Wanamaker, New York, N. Y. 

Seen the new separate dress and walk- 
ing skirts? Everything points to long, 
straight lines; the new models are snug 



at the top, the fullness flaring out be- 
low the knees. Stunning effects of soft 
clinging voile and crepe de chine over 
taffeta, swell peau de soie and long 
taffetas. "Swing clear" lengths in 
skirts for walking and shopping — 
cheviots, Panamas, tweeds and sturdy 
mixtures. — Halpert <$; Jacobs, Bingham- 
ton, N. Y. 

Sensational prices on women's winter 
garments. Advance showing of modish 
spring suits and costumes. — Goldenberg 
Bros., Baltimore, Md. 

When a lady comes to the real pur- 
chasing of a garment there must be 
more in its favor than the mere matter 
of price. The price must be right — 
that's important; but in the estimation 
of the discriminating no price is alluring 
if the proper style and artistic effect is 
lacking. — The Crews-Beggs Dry Goods 
Co., Pueblo, Colo. 

A helpful place for time-pressed 
people. You can just run in here at any 
time and pick up something desirable 
in the waist, suit or skirt line. When 
you come to packing the trunk for 
that summer outing if anything has 
been overlooked, stop here on your trans- 
fer as you go to the train, and see how 
quickly your wants can be supplied. 
There can be no doubt as to this store's 
supremacy when it comes to a question 
of ready-to-pick-up-and-put on garments 
— and the prices are O. K. too. — Z. L. 
White, Columbus, O. 

Skirts and waists of the heavier ma- 
terials will now be " thrown into the 
discard," and supplanted by cool, fresh, 
summery light weight — duck and pique 
skirts, lawn or silk waists — all of which 
may be found in abundance here and 
pleasingly priced as well. — McHenry's, 
Cleveland, Ohio. 

Dainty and elegant garments, made 
in the newest styles, of fine materials 
and beautifully trimmed, are what you 
see in every section. — H. O'Neill $• Co. 

The woman of taste, the woman who 
practices economy, and the woman who 
appreciates correct styles and is a devo- 
tee of fashion, readily recognizes in the 
large and select assortment of fashion- 
able apparel that we show opportunities 
to buy that are most pleasing from every 
point of view. The stock just now is 
at its best and the varied tastes are 
readily satisfied. — The Fair, Chicago. 

A perfectly gowned woman is a de- 
light to the eye, and the garments of 
our store are especially designed with 
a view to producing pleasing effects. — 
Rosenthal Dry Goods Co., Peoria, III. 



WOMEN'S READY-TO-WEAR 



OF SELLING PHRASES 



1117 



A manufacturer who has had years 
of experience and success in making 
shirt waists decided to fit skirts to his 
most stunning styles; this he did, and 
sold quantities of them. Now for the 
closing out of his odd suits. — Siegel 
Cooper Co., New York. 

True elegance, individuality of styles 
and perfection of workmanship marks 
every garment in our collection. It em- 
braces exclusive novelties from the far- 
famed foreign designers and a magnifi- 
cent collection of America's faithful 
copies. Remember, no passe styles or 
damaged stock — every garment we offer 
is correct in style and reliable, no mat- 
ter how low the price. — The Beall-Liv- 
ingston Dry Goods Co., Columbus, Ohio. 

A shawl is really a necessity these cool 
summer evenings — and we've marked 
prices so low that every one can afford 
one. We have undoubtedly the largest 
and handsomest assortment, and when 
you see how pretty .and low priced they 
are, you'll be glad you came. — Rosen- 
baum Co., Pittsburg, Pa. 

Models of the new fall styles and 
weights, but it isn't just because they 
are new fall styles we are so proud of 
them. 

It's their own beauty, and their own 
worth. — Hale's, Sacremento, Cal. 

The McKnew quality policy is reflected 
in every garment that McKnew shows. 
The highest ideals of dress refinement 
are realized in the fall Suits, Coats, 
Skirts and Waists exhibited at McKnew's 
this season. The trinity of dress per- 
fection — quality — exclusiveness and con- 
servatism — are portrayed in the finest 
ready-to-wear for women ever shown in 
Washington. — McKnew's, Washington. 

The styles, first of all, bespeak that 
desired exclusiveness, a rich plainness 
given by mannish effect. Long coats, 
and shorter ones for shorter figures, but 
the real long ones set the style. Then 
we have the blouse jacket and tourist 
effect coats. Suits with those charming 
little vests, just a bit of contrasting 
color peeping from under the coat, giv- 
ing the proper air to the plainness of 
the materials, so popular this season. — 
The Bowland, Morehouse §■ Martens Co., 
Columbus, Ohio. 

Of all the beautiful costumes which 
the autumn days will call forth there 
will be none better in style, workman- 
ship and fit than those from the Novi- 
Modi wardrobes. Remember the saving 
in time, too. No waiting or wearisome 
fittings. Try the costume on once and 
we send it home finished the same day. 
If there is anything wrong with the 



costume your tailor sends you, you must 
keep it. Novi-Modi will return your 
money if you are not thoroughly sat- 
isfied. — Novi-Modi, Montreal, Can. 

Down Go the Prices on Women's 
Smartest Tailored Wear.— We have 
been helping the makers to straighten 
stocks and the last few weeks has pre- 
sented a series of such extraordinary 
values in women's tailored wear as have 
not been matched in Brooklyn within 
memory. Now, in addition to new 
groups from some of the best makers 
in Manhattan, we make sharply lowered 
prices on some of the fine wear in our 
own stocks, simply that the light weight 
hot weather wear may have the room 
it deserves. — Frederick Loeser $; Co., 
Brooklyn, N. Y. 

We have never carried such a large 
stock — we were never so ready with all 
that is beautiful and wanted in the 
Women's Garment Section. The savings 
we are in a position to offer you are 
such that every economical woman owes 
it to herself to take advantage of them. 
Here are garments of quality — of style 
— perfect in fit — an enormous stock to 
choose from and prices lower than ever 
before. — Lit Bros., Philadelphia, Pa. 

The autumn suits, coats and skirts. 
Fashion's latest tendencies are all cor- 
rectly reflected in this superb gathering 
of fall frocks. This offering is calcu- 
lated to attract your attention and 
demonstrate the superiority of this col- 
lection. You'll seek in vain to duplicate 
these values in these modes. — Schlesinger 
fy Mayer, Chicago, III. 

Every customer who comes to us for 
a tailor-made suit or pedestrian skirt 
or jacket is so delighted at the splendid 
results we give that they are loud in 
our praise, and send their friends to us. 
We guarantee the fit. — Lippincoit § Co., 
Wilmington, Del. 

We have instituted a most important 
clearance sale of tailored suits and 
dresses for women at extraordinary price 
reductions. Not merely in isolated in- 
stances, not merely a few garments that 
have failed to find favor, but almost 
every tailored suit and semi-tailored 
costume which our label identifies is 
concerned. A most diversified series of 
the season's favored models, including 
long and short coat styles, eton blouse, 
"frocks and frills," fitted and semi- 
fitted long coat and semi-tailored waist 
styles, fashioned of high grade voile, 
eolienne, Panama cloth, mohair, day 
serge, homespun and fancy checks and 
semi-tailored costumes of taffeta, pongee 
and rajah silks.— Saks $ Co., New York. 



WOMEN'S READY-TO-WEAR 



1118 



ADVERTISERS CYCLOPEDIA 



There's an uncomm'onness to the styles 
being shown by us that is highly pleas- 
ing to all who see them — a certain dis- 
tinguishing character that appeals at 
once to the tastes of ladies who appre- 
ciate styles that are out of the ordinary. 
The most fanciful effects that one could 
imagine concerning fine clothes are real- 
ized here. — /. E. Sage, Hartford, Conn, 

The most powerful arguments ever 
brought forward in favor of ready-to- 
wear garments for women are found in 
the correct styles, beautiful fabrics, 
good tailoring that characterize the gar- 
ments in this store. The most critical 
can find no fault with them — they are 
the product of men tailors. Through 
our well-organized corps of fitters the 
garments are guaranteed perfect fitting 
as well as it is possible for any taiior 
to make them to your order. — Lit Bros., 
Philadelphia, Pa. 

July is the great go-away month of 
the year, and also the month that makes 
those at home really give serious thought 
to summer dress. How to be stylishly 
and becomingly garbed and at the same 
time comfortably cool that's the upper- 
most thought, whether at home or out 
of town. Some folks worry about it, 
but what's the good? Worry and hot 
weather don't agree. Besides, worry 
makes wrinkles and gray hair. Come to 
Gimbels', all these summer problems in 
dress have been worked out to a correct 
solution. For you, it's just choosing, 
making preference and purse agree, 
knowing the while that styles are newest 
and assured, and that you are choosing 
from Philadelphia's chief assortments 
of women's waists, suits and summer 
frocks. — Gimbel Bros., Philadelphia, Pa. 

Women's ready-to-wear. Here's the 
department closest to the affections of 
every woman — and with the full knowl- 
edge that it is to play an important part 
in the opening every effort has been put 
forth to collect for the inspection of the 
women of Washington the season's choic- 
est and daintiest productions — all and 
everything that fashion approves and 
popularity demands. The foreign crea- 
tions vie with the best of the home 
productions; all meritorious; all the 
very acme of style and exquisite to the 
point of elegance. — Hecht's, Washington. 

Our immense floor of tailored gar- 
ments for ladies and misses is a verita- 
ble realm of correct spring styles. The 
new suits, skirts, waists and coats are 
so distinctive and beautiful this season 
that every fancy will be favorably re- 
sponded to here in that admirable man- 
ner for which we are so famously 



known. — Isaac Benesch $ Sons, Balti- 
more, Md. 

There is only one reason for making 
these price reductions on women's waists, 
suits, skirts and coats. It is late in the 
season; later for us possibly than for 
our customers, as there is still plenty of 
weather to come when the goods may be 
worn very comfortably. The styles are 
strictly in accord with the latest fashions. 
The entire stock has been gone over and 
prices reduced so low that a clearance 
must be effected. — The Fair, Chicago. 

Lots of things you may need to make 
you comfortable during your vacation. 
If you spend the days in the mountains, 
at the seashore, at a picnic or attend 
the base ball games, you will find it all 
the more enjoyable if you prepare for it. 
Do you need a cool dress, a wash skirt, 
a new waist or any of those summer 
necessities that help to make the hot 
days bearable? You will find what you 
want here in abundance, marked at spe- 
cial July noise making prices. — James 
McLean $ Sons, York, Pa. 

A man who knows told us yesterday 
we had the finest cloak and suit store 
in the State. That's all right as far as 
it goes, but we're after something else — 
and that's to be the most popular. That's 
what we're after, and that's what we're 
going to be. But to do it we must have 
your help — if you give it, we'll deserve 
it. Commence now and help us grow. — 
Bobbins $ Vetter, Bufalo, N. Y. 

Every creation is a work of art, de- 
lineating in dainty manner the most 
approved styles of the day — all made 
from these soft, sheer materials with a 
liberal use of lace trimming — and those 
sheer, cool effects, so dressy and neat — 
not humdrum styles which no one would 
want at any price, but waists that bear 
the earmarks of exclusiveness and clever 
origination. — Hecht's, Washington, D. C. 

Big deluge of ladies' garments. 
Heavy rain is over, now comes the flood 
of merchandise. You have heard people 
say it rained cats and dogs; this sale 
will be like raining dollars for those 
who take advantage of our misfortune 
in having twenty thousand dollars too 
much stock — cash must be realized. — 
Pearce's, Minneapolis, Minn. 

Lovely shirt waists and shirt waist 
suits. Look the stock through — you'll 
not find a garment that hasn't a charm- 
ing air of distinctive style to it. Not 
ordinary style, remember — but that chic 
air, that fascinating dash that the best 
makes — and only the best makers — can 
produce in their garments. — Rosenbaum 
Company, Pittsburg, Pa. 



WOMEN'S READY-TO-WEAR 



OF SELLING PHRASES 

Spring suits and cloaks for women. 
If distinctiveness and exclusiveness 
count for anything, then the Saks coat 
for women is far above the average. — 
Saks fy Company, Netv York. 

This week will be a gala week in our 
suit and cloak department for the new 
spring styles will be displayed in all 
their beauty and variety. — Adams Dry 
Goods Co., New York. 

For a comprehensive and representa- 
tive exhibit of the new spring apparel, 
ours is second to none. From the un- 
assuming walking skirt to the sumptu- 
ous costume for evening service, there 
is nothing lacking. Not alone the mas- 
ter efforts of the foreign couturieres, 
but exquisite copies and adaptations 
from them are with us in no mean num- 
bers. The following are the creative 
efforts of our own designers. For orig- 
inality, design and good taste evinced in 
the elaboration, they rival many of the 
imported models. The prices warrant 
a saving of almost one-third of their 
actual worth. — Saks ^ Company, New 
York. 

A broad showing of very elegant tail- 
ored suits, skirts, coats and waists for 
women. Smart creations, best workman- 
ship and refinement of style are the im- 
portant features of the garments here. 

— Kaufman's, Colorado Springs, Colo. 

Leading specialty cloak, suit, skirt 
and waist house in the city. Teller & 
Co. are daily adding the newest Paris, 
London and Vienna ideas to their al- 
ready unequalled display of costumes, 
tailored and semi-tailored gowns, waists, 
skirts, etc. — Teller $ Co., New York. 

A masterful exhibition of correct 
outerwear — a fashion grouping without 
a peer, and appealing to the discrimin- 
ating taste of every woman — garments 
representing the very acme of excellence 
and fashion, yet strikingly devoid of 
gaudiness — all creations of America's 
foremost fashioners whose reputation 
for careful work is worldwide. — L. S. 
Plant $ Co., Newark, N. J. 

The tailored garment parlors on the 
first and third floors present a complete 
demonstration of fashion's choicest and 
most approved spring styles in profusion 
and perfection, but priced economically. 

— John Anisfteld Co., Cleveland, Ohio. 
Fancy waists and skirts in the new 

silks, crepe de chene and similar fabrics. 
Tailored suits, jackets, and skirts of ex- 
ceptional workmanship, cut and finish. 
An exhibit characterized by elegance, 
exclusiveness and economy. — Mahler 
Bros., Neio York. 



1119 



Blossoming before the spring! If the 
orange groves of the sunny South are 
calling you, or if new, beautiful, ex- 
clusive, not-to-be-duplicated summery 
dress fabrics interest you on their own 
account — attend ! These are the first 
choice from the markets of the world. 
The fairest of the fair — specially chosen 
for us from among the newest, most 
attractive patterns made by the leading 
designers of Switzerland, Great Britain, 
France and America. They are limited 
to us — any will never be duplicated 
even here." Vaster quantities, larger as- 
sortment of exquisite stuffs are coming, 
of course. But this superb earliest col- 
lection, this first choice of the world's 
best, will not be found again. — Wana- 
maker, New York, N. Y. 

The new Spring tailored costumes, 
suits, jackets, waists, skirts, etc., make 
their formal bow to-morrow. It will be 
an occasion ripe with attractions, for 
every conceivable style— from both for- 
eign and home fashion centers — will be 
fully represented. The woman of wealth 
as well as the woman of more moder- 
ate means will surely find interest in 
this most effective display. It bristles 
with variety. — H. Batterman, Brooklyn. 

Bargains galore in women's coats, suits 
and skirts. A line that we do not care 
to invoice, so will place them on sale 
to-morrow at prices that ought to hurry 
them out. All are of the very latest 
styles in ready-to-wear garments for 
winter. — Emery, Bird, Thayer $• Co., 
Kansas City, Mo. 

The short wrap has gone. To be 
correct, the coat must be 40 inches or 
more in length — must reach well over 
the hips; half way or all the way 
to the knee is better. The leg-o'-mutton 
sleeve is to remain next spring — but 
modified a little, like the sleeves in these 
coats that go on sale to-day. Excepting 
tourists' coats of covert cloth, all wraps 
must be tight-fitting or semi-fitting in 
back. Even the staple little covert 
jacket is out of fashion if 20 or 22 
inches long. It must be at least 27 
inches long. "Who are you?" asks some- 
one ! " Who dares to speak for Fashion 
and outline her conjurings?" Listen: 
Season after season we have given Phila- 
delphia the authoritative word of styles. 
On the 5th of last September we fore- 
told the leg-o'-mutton sleeve — were 
ridiculed by slower stores, and yet we 
saw them quickly have their styles ad- 
justed to our standard. No other 
American store stays so close to Paris. 
That's the secret— Gimb el Bros., Phila- 
delphia, Pa. 



WOMEN'S READY-TO-WEAR 



1120 



ADVERTISERS CYCLOPEDIA 



The garments we offer are brand new; 
womanly clothes designed by women — 
garments of ample, comfortable cut and 
ladylike make-up. Many of the gar- 
ments are truly dainty; some again are 
rigidly plain — intended for you to put 
on the edging of lace or embroidery. 
More are of common sense, every-day 
prettiness. The muslins and cambrics 
are new — white and durable; not yel- 
lowed or tender from age. — Oimbel 
Bros., Philadelphia, Pa. 

If the tailors could devise better or 
more attractive fashions we should have 
them — in other words, fashion's favor- 
ites are all here — none missing. Every 
new material that is worthy, every new 
style, every popular conception of the 
tailor artist has been procured and is 
here now for inspection and purchase 
if the garment and the price strikes 
your fancy. — Crow <$; Whitmarsh, Cleve- 
land, Ohio. 

Sales are bounding ahead of all pre- 
vious records and comment is unanimous 
that Kaufmann's now more than ever 
set the pace in women's fashions. — 
Kaufmann, Pittsburg, Pa. 

It requires constant watchfulness to 
keep in touch with the best styles and 
kinds, but our long experience in this 
direction makes the task easy. Knowl- 
edge of textures, dyes, linings and 
threads does not -come by chance. What 
we have learned in years we will give 
to you with every suit or jacket we sell. 
When we tell you goods and styles are 
right you have our practical experience 
back of our assertion, and behind that 
is our guarantee. — Joel Gutman Q Co., 
Baltimore, Md. 

One need not necessarily pay heavily 
to keep up in the race of fashion, neither 
need one pay dearly to secure first class 
quality. Much worry and money can 
be saved by coming to our great 
women's outer garment store when in 
quest of a stylish coat or gown, for 
certain you are of never going away 
disappointed. — Kaufmann's, Pittsburg. 

Convincing facts. — Being manufactur- 
ers of ladies' garments for many years 
certainly gives us an advantage over 
other retailers, and in order to prove 
this fact and induce the ladies of this 
vicinity to inspect our stock of coats, 
suits, silk waists and furs, we shall 
offer the most extraordinary bargains 
ever shown in New Haven. — The Model. 

To-morrow this crowning sale of all 
periods of the year commences. Stren- 
uous efforts are in force to clear all 
suits, all skirts, all coats, all capes and 
all waists immediately. Extensive lines 

WOMEN'S REA 



of fahionable spring garments are ar- 
riving, and the selling of winter stock 
is absolutely imperative. The amazing 
reductions below indicate the overshad- 
owing values and phenomenal savings 
we shall offer during this greatest oc- 
casion for buying garments of foremost 
fashions and faultless tailoring. — Nathan 
Gutman fy Co., Baltimore, Md. 

We have ready to-day the most com- 
prehensive collection of women's dresses 
and wraps that we have ever brought 
together, previous to March 15th, in 
the past. We have been working very 
hard for months past in preparing for 
this early presentation. Early as the 
showing is made, nothing was done until 
we were absolutely certain that styles 
were correct, according to the best ideas 
of designers at home and abroad. The 
showing will be equally interesting to 
women who are anxious to secure an 
early change from their winter ward- 
robe, and to those who are simply plan- 
ning for the new season, and are anxious 
to get an advanced view of coming 
styles. — Wanamaker, New York. 

We are usually well prepared in our 
collection of tailored wear for women. 
There is not only the finest gathering 
at perhaps the smallest prices we have 
ever had to present, but the handsom- 
est collection that has ever been shown 
in the borough. The spring designers 
have never had more scope for artistic 
work of an attractive character than 
now, as the revival of the becoming 
styles of years ago lends itself to 
very graceful adaptation. — Abraham <§• 
Straus, Brooklyn, N. Y. 

It's a dry-goods truism, that the faster 
the selling, the more quickly the *' short 
lots " accumulate. So, among our coats 
for women, there are, in the aggregate, 
many handsome, new garments, in but 
a few of a style, that owe their very 
paucity of numbers to their desirability. 
This leads to our establishing to-day, 
several new price-groups, that offer all 
sorts of fine new winter coat bargains. 
They include the most remarkable oppor- 
tunities to be had in our stocks thus 
far this season. — Wanamaker, New 
York, N. Y. 

We are determined to make a clean 
sweep of all this season's garments. 
Rather than send them to the store room 
to wait for another season, we have 
whittled prices down to the thinnest 
shaving. It means you can save from 
a fourth to a half on fashionable suits, 
coats, skirts, fur coats and scarfs and 
waists. Styles are the favorites of the 
season. — Minneapolis Dry Goods Co\ 
DY-TO-WEAR 



OF SELLING PHRASES 



1121 



In purity of fabric, in beauty of 
patterns and special decoration, in wide 
range of quality and prices, the new 
things are calculated to make more 
converts to our system of linen dealing. 
Exclusive linen dealing insures distinc- 
tion. Exclusive linen dealing insures 
economy .—Grand Maison de Blanc. 

Suits, skirts and coats. Particular 
raiment for particular women. Very 
nobby garments in this lot for Mon- 
day. All bear the Simpson Crawford 
Co. marks of superb tailoring and supe- 
rior style. And of course the prices are 
right, else they would not be advertised. 
— Simpson Crawford Co., New York. 

All of February and blustering March 
are still ahead — you have plenty of time 
to make use of good winter wears this 
season. "We still have many winter 
things to sell. We need every inch of 
space for the incoming goods. Conse- 
quently, you can buy dependable winter 
wears at a fraction of former prices. — 
Halpert $ Jacobs, Binghamton, N. Y. 

New, newer^ newest ! Exquisite spring 
wearing apparel for women keeps 
crowding into this suit room. Each 
new arrival, it would seem, is more 
charming than the last. They are the 
newest and smartest productions of 
New York's best tailors and modistes 
and point the way to this suit room 
for the latest styles in the fashionable 
world. — Emery, Bird, Thayer Co., Kan- 
sas City, Mo. 

The first break of dawn in spring 
tailored fashions for women. Long 
coats, very long ones, come in suits that 
seem to have stepped from the needle 
of the finest custom tailors. From these, 
preference jumps to the waist-length 
blouse jackets, girdled into trim sloping 
waists. Pleats, and shirring at the 
shoulders to broaden and slope it. 
Pleats and fullness at the waist. Very 
full backs on many of the little jackets. 
— Gimbel Bros., Philadelphia, Pa. 

Here is where money can be saved, 
not by nickels and dimes, but by five, 
ten and twenty-dollar pieces at a time. 
Without going into details at this time, 
we will say that in every grade of 
ladies' tailored suits, walking skirts and 
dress skirts; misses' suits, jackets, 
coats and rain coats there will be found 
astonishing reductions, some of them 
approaching the half-price mark. The 
stock is altogether too large for this 
time of the year and nothing shall stand 
in the way of our speedily and materially 
reducing it. Don't buy a garment till 
you have seen and priced these we are 
offering. No obligation to buy simply 



because you look.— H. C. Capwell Co., 

Berkeley, Col. 

Rich garments of heavy black cloth, 
cut in three quarter length and trimmed 
with narrow braid, little cloth shoulder 
straps and small silk buttons. The 
backs are pleated and the lining through- 
out of a very fine quality black satin. 
The sleeves are large and finished with 
a fancy cuff. These are perhaps the 
most expensive garments in the lot.— 
The Crescent, Spokane, Wash. 

The maker starts on summer gar- 
ments—we and you get his samples of 
cloth and velvet suits and coats at nom- 
inal prices. It's an opportunity that 
will begin this morning and probably 
end before the store closes at 5:30 p. m. 
Take an elevator to third floor — and 
wisely be among the early after break- 
fast visitors. — The Palais Royal, Wash- 
ington, D. C. 

Here's one of the banner bargains, 
and yet cold type cannot tell half of 
the good news — you must see the suits — 
the smart style effect — the exclusive cut 
— the tout ensemble of each creation to 
fully appreciate this sale. Don't think 
there are over a hundred at the price. 
Correct ideas in the new eton coat and 
blouse suits — in plain cheviots and fancy 
panamas. — Simpson Crawford Co., New 
York, N. Y. 

We are showing the nobbiest suits, 
covert coats and waists of all descrip- 
tions, suitable for any occasion, evening 
dress, afternoons and mornings, in very 
latest colorings and designs. We invite 
inspection where courteous treatment 
will be tendered to our visitors. — Percy 
Wolf, Dayton, Ohio. 

The first special display of beautiful 
summer gowns, shirt waists and coats 
will begin to-morrow. " Smart " is one 
adjective to describe them; "beautiful" 
is another, and " low priced " is pre- 
eminently the word that means most. 
We have offered beautiful summer ma- 
terials for many successive seasons, but 
this house has never put similar gar- 
ments on its racks at these prices. The 
most careful and skillful purchasing is 
responsible for these really unusual 
values. Don't misunderstand one point — 
the only cheap thing about these gar- 
ments is their price.— The Daniels $ 
Fisher Stores Co., Denver, Colo. 

Interesting offers in ladies' cloaks, 
suits, waists, etc., each quotation means 
a " special value," and " special value " 
here means a lower price than you can 
elsewhere find equally good qualities — 
Hearn, New York. 



WOMEN'S READY-TO-WEAR 



1122 



ADVERTISERS CYCLOPEDIA 



An impressive array of garments for 
women. Notwithstanding the thousands 
of women who provide their spring and 
summer garments earlier, May is the 
greatest month for these purchases. And 
so we provide lavishly for the tremen- 
dous business that comes with the month 
of flowers. The ripest style ideas are 
now ready. The unfavored effects are 
gone. Selection is no longer doubtful. 
Prices have already reached a lower 
level all along the line; and there are 
many special values of extraordinary 
interest. Wanamaker's stocks are simply 
unmatchable in both beauty and scope; 
and nowhere else can Wanamaker values 
be approached. — John Wanamaker, New 
York, N. Y. 

How to keep cool and yet look well 
dressed is a problem that any woman 
can solve who looks over the Quigley 
shirt waists, shirt waist suits and their 
skirts. Diaphanous as moonbeams, yet 
perfect in taste — they combine comfort 
and dressiness in a way that you seldom 
see in ready-to-wear garments. — Quigley, 
New Haven, Conn. 

A rare chance for the careful shopper 
— a chance to get quality and style, dis- 
tinction and value at a saving of almost 
half. There's only one reason strong 
enough to force such cuts in the prices 
— we must make room for summer mer- 
chandise. — Carson, Pirie Scott $ Co., 
Chicago, III. 

Women's new spring apparel. Unde- 
niably the greatest variety ever assem- 
bled under one roof. Stylish to the 
last degree, beautiful beyond compare, 
and priced low enough to sustain our 
claim: — "The lowest priced store in 
New York for fine goods." — Ehrich 
Bros., New York. 

Dress for seaside and mountain wear. 
A selection of white linen gowns and 
wraps, illustrating the most effective 
of the season's new designs, and includ- 
ing a number of embroidered garments. 
Coat suits of heavy linen, plain and 
embroidered, are shown in redingote, 
Eton and bolero effects, and dresses and 
three piece suits of sheer linen, in hand- 
embroidered styles and with trimmings 
of English embroidery and lace. Linen 
paletots, empire and box coats, and for 
wear with garments of this kind, trimmed 
hats in various styles. Gloves of kid 
and silk; and parasols of plain and 
embroidered white linen, and of colored 
silk with handles in shades to match. — 
B. Altman fy Co., New York. 

Our proud position in the field of 
women's outer garments is recognized 
as far east, west, north and south as 



people come to Los Angeles to buy. 
This pinnacle of success has been at- 
tained through the merit of our mer- 
chandise. The spring display which fills 
this large department is a showing 
which is a revelation in ready-to-wear 
apparel. Each individual offering is 
of special importance to some one — 
perhaps to you. Every qualification of 
perfect attire is met here; styles are 
exclusive, quality highest and the prices 
unusually low — considering the character 
of the merchandise. — Coultert Dry 
Goods Co., Los Angeles, Col. 

It's getting toward the end of the 
suit and coat selling season but not the 
end of the wearing season. If you have 
put off your buying, here are some in- 
teresting price reductions. — Carson, 
Pirie, Scott # Co., Chicago, III. 

Those exclusive things that herald the 
approach of a new season which are 
always so appreciated by careful dress- 
ers, will be found here this week in 
numbers. Particularly in our ladies' 
garment department are we more than 
ever before prepared to supply the 
wants of the more fastidious dressers — 
those who demand styles "just a little 
different." Every express from New 
York is bringing us the very newest 
and best productions, not of that city 
alone, but of Paris as well. — C. Cohn, 
San Bernardino, Cal. 

Sale of tailored suits and jackets. 
To-day affords an opportunity to secure 
exceptional bargains in jackets and 
tailored suits. The values are real and 
decisive, and the prices are so greatly 
reduced that the event cannot fail to 
gain attention from discriminating pur- 
chasers. — C. H. Jones Co., Spokane. 

Here's the Answer to Your Question. 
— Just how many women are asking 
"What shall I wear this spring?" 
"Where will I get the best values?" 
The answer is found in this store. Don't 
believe this statement till you've proved 
it. Come to the store and ask your 
questions. We're satisfied that the an- 
swers this store will give you will be 
satisfactory. Important news for suit 
buyers, one-quarter off ladies' suits. — 
C. H. Jones Co., Spokane, Wash. 

Half price is the fate of the tailored 
suits to-morrow. Also skirts, raincoats 
and jackets. No matter how proud and 
handsome and stylish they may be, they 
must pay the penalty Monday for hap- 
pening to be still in stock at this time 
of the year. There's not a great many 
of them, but the entire group suffers the 
severe half-price reduction to-morrow. 
— The Anderson Co., Bufalo, N. Y. 



WOMEN'S READY-TO-WEAR 



OF SELLING PHRASES 



1123 



Jackets and Suits at Lowest Prices — 
Perhaps it is not for us to say so, but 
we rather think that we have at present 
about the nearest to perfect stock of 
best styles in spring jackets in the city. 
Indeed, this description might well apply 
to all the outer garments we are show- 
ing. There are few of a style and we 
know Brooklyn women appreciate ex- 
clusiveness. We are particular that our 
garments shall be right, not only in 
price, which after all is not the main 
consideration, but in tailoring, material, 
fit, etc. All these essentials obtained, 
then price is important and we take 
care that our prices are the smallest 
anywhere. — Abraham $ Straus, Brook- 
lyn, N. Y. 

Some Pronounced Values in Women's 
Spring Outerwear. — We are ready with 
admittedly the greatest and most taste- 
fully chosen early spring showing of 
women's and misses' outerwear in 
Newark. No pains have been spared in 
collecting the most exclusive styles. 
In fact, our whole energy has been 
concentrated in the grouping of this im- 
portant display. — L. S. Plant $• Co., 
Newark, N. J. 

Attractive Sale of Women's Waists 
and Suits. — Not for years has there 
been a spring season that has brought 
so many fashionable garments to the 
fore at the actual cost of the material. 
We show an astonishing object lesson 
in proof of this to-morrow. — A. D. Mat- 
thews' Sons, Brooklyn, N. Y. 

Tailored Suits and Skirts — Marvelous 
Values. — A rare opportunity to obtain 
the new spring styles in tailor made suits 
and skirts. So good are they and little 
priced that they will be gathered up 
like sheaves of wheat before the reaper 
— the earliest comers have best choos- 
ing. — Abraham $ Straus, Brooklyn. 

Women's Coats and Suits — the Sales 
— Last words of the important event and 
annual clearing sale of cloaks is rapidly 
nearing its end. Cold weather, yet un- 
broken, may extend it as makers come 
to us with half price things, but to-day 
and for many days to come, lots here 
are sufficiently large to make the most 
interesting and economical sort of trad- 
ing, and the prices are reduced in many 
instances to " way below cost of the 
maker." — Gimbel Brothers, Milwaukee. 

We're introducing women's spring 
suits and clearing out all of the winter 
coats now. Women in quest of new 
spring garments will find the coat and 
suit section teeming with beautiful 
styles, both plain and elaborate in de- 
tail. Women in quest of an end-of-the 



season bargain in winter garments will 
find handsome coats priced as low as a 
sixth of their cost.— Siegel-Cooper Co., 
Chicago, III. 

First showing of women's suits, skirts 
and waists for 1909 at Besten & Lan- 
gen's. Every woman in Indianapolis will 
be interested in this early display of the 
latest modes. We urge our patrons to 
come and see the new things whether 
ready to purchase or not. — Besten £ 
Langen, Indianapolis, Ind. 

Dame Fashion has sent us her best 
new ideas. They've come— those new 
suits, skirts, jackets and waists. 

Not merely "new." Any store can 
buy new things, but we mean a diferent 
kind of newness. Here are the same 
lovely fashions you will find displayed 
in the best suit houses of New York. 
There can be nothing more exclusive 
than these garments. Our own repre- 
sentatives selected them personally in 
the East. But you can easily pay more. 
Our usual reasonable prices will pre- 
vail this season. There's such a host 
of pretty things! Rich dress suits, 
severely plain, and suits that reflect gay 
Paris; swell walking costumes of Scotch 
weaves with the smart new belt effect. 
And so on and so on. So few alike. 
So many altogether. — B. B. Henshey, 
Los Angeles, Cal. 

Bright and beautiful — bristling with 
style — splendidly made with becoming 
neatness, our fashionable creations in 
tailored garments are being enthusiastic- 
ally welcomed by thousands of appre- 
ciative women. Right now's the time to 
make your selections. You have the 
widest choice in styles and fabrics, and 
it's easier to be fitted while sizes are 
plentiful. Besides, you'll have the 
pleasure of wearing your clothes longer 
while they are stylish and fully get 
their worth. — Anis field's, Cleveland, O. 
Have you shared the benefit of this 
$50,000 purchase of ladies' coats and 
suits? Proud women wear these suits 
and coats. They're the very cream of 
the season's styles — the newest product 
of the cleverest maker in the land. All 
the popular styles are here. The most 
exclusive woman's tailor could not pro- 
vide handsomer fashions. — Siegel, Coop- 
er fy Co., Chicago, III. 

Clearance of Suits and Coats. — 
There is no time to lose. The spring 
garments demand space at once. Prices 
have been cut to an extremely low point 
to effect a most decisive and rapid 
clearance of every garment made for 
this season's wear. — Mandel Brothers, 
Chicago, III. 



WOMEN'S READY-TO-WEAR 



1124 



ADVERTISERS CYCLOPEDIA 



The Center for Feminine Fashions. — 
Our entire second floor is one magnifi- 
cent bazaar of the m6des of the hour. 
The exquisite summer attire is here in 
charming array. Nothing more prac- 
tical or seasonable can be imagined than 
the superb line of silk shirt waist suits, 
which form an important part of this 
brilliant assembly. — Solomon's , Pitts- 
burg, Pa. 

Winter cloaks and suits are going, 
and going fast. Our low prices tell the 
reason. We are determined to close out 
our entire stock quickly! These prices 
should do the work. You cannot afford 
to pass us by if you have not made 
your purchases in these lines. — Lanz. 

Costumes for the fashionable ward- 
robe. Come in a critical mood; you'll 
depart ,in a satisfied frame of mind. 
There isn't a weak link in the chain of 
values, nor a discordant note in the 
gamut of style. — 8. Carsley Co., Mon- 
treal, Can. 

Women's fashionable " Wooltex " suits 
and coats — half price. You know what 
the materials are; you know what the 
styles are, and the published prices here- 
tofore being so very much under the 
ordinary, it's hardly worth while look- 
ing further — don't you think? Half 
price for women's fashionable winter 
suits and coats. Second floor. — H. A. 
Meldrum Co., Bufalo, N. Y. 

News Notes of Women's Garments. — 
Woolen waists for March weather. 
White shirtwaists for milder days, silk 
petticoats for the spring costume — all 
have a story to tell to-day that holds 
interest for every woman. — The Wana- 
maker 8tore, New York. 

First Fall Fashions.— The eyes of 
womankind are now looking toward fall 
— of course, that means fashionwards. 
The Halpert School of Style is showing 
the correct style expressions for the 
new season. Suits for early fall wear is 
the theme to-day. We won't attempt 
to describe the garments at this time — 
but please consider this our general and 
hearty invitation for you to come in and 
view the new modes. You are very 
welcome. The style changes are radical 
and pleasing — you'll admire the Hal- 
pert display — and you're just as wel- 
come to look as to buy at Halpert's. — 
Halpert $ Co., Binghamton, N. Y. 

Coats and Suits. — Sale has been tre- 
mendous, but what we want done is not 
near all done yet. 

A rich, rare gathering of the season's 
most stylish gems — masterpieces from 
the world's most famous artists are here 



for your inspection. To-morrow you will 
see for the first time this season the 
" strictly correct " interpretations of the 
season's smartest conceptions. — Bum- 
rnerfield's, Memphis, Tenn. 

Will give money-saving women the 
best opportunity of the season to-mor- 
row. The odd lots and every winter 
garment will go, if price will sell them. 
The suits that are worth as much to 
you now as they ever were are not worth 
as much to us, because we want the 
room for the new spring goods. It's the 
same way with the other garments. 
You can save liberally by purchasing 
here to-morrow. We want to say a 
final good-by to the odd lots to-morrow 
— hence these low prices. — Quigley's, 
Hartford, Conn. 

Beautiful are the new fall styles in 
our women's ready-to-wear garments. 
Indeed, during all our years as special- 
ists in women's fine wearing apparel we 
have never presented! a larger — more 
comprehensive assortment. Styles are 
so varied — materials, effects so charm- 
ing that it's a simple matter to find 
garments particularly suited for every 
individual taste. Prices, too, are un- 
usually attractive. — Gusky's, Pittsburg. 

The smart fall frocks; new outer gar- 
ments just as chic and modish as artistic 
designers and expert tailors can turn 
them out. All of these modes were in- 
spired in Paris, but some were executed 
here. As of yore, depend upon finding 
at this store all the late mandates of 
modistes and tailors renowned for their 
clear conception of the proper modes. — 
8chlesinger fy Mayer, Chicago, III. 

Everything is here — why wait? All 
the best fall and winter styles — all the 
new fabrics — all the new colors await 
you here now. Every garment possesses 
admirable made-to-order features and 
distinctive style points, instantly recog- 
nized by smart dressers. But, best of 
all, our prices for their lowness are 
hardly in keeping with the high quality 
of the garments. — Vance's Cloak House, 
Columbus, O. 

A late and entirely practical creation 
of Parisian conception, which produces 
the new stylish blouse straight front and 
low bust which fashion demands. Noth- 
ing else can produce such a stylish 
blouse effect in waists or dresses. It 
is indispensable for women of light 
figure. — Woodword $ Lathrop, Wash- 
ington, D. C. 

'Tis let go time for women's winter 
clothing. Many coats for a third off 
and less. Women's tailored suits for 
near half. — McNaughton's, Muncie, Ind. 



WOMEN'S READY-TO-WEAR 



OF SELLING PHRASES 



1125 



Thousands of garments to be sold — 
short and long coats, walking suits, dress 
skirts and walking skirts, rain coats and 
evening garments. 

Prices must move them all. — Boggs $ 
Buhl, Pittsburg, Pa. 

A great bargain in materials and the 
maker's willingness to make up the lot 
profitless to keep his force intact be- 
tween seasons, coupled with the fact that 
we've marked the garments practically 
without regard to profit on our part, 
bring about this, the most important 
sale of shirt waist suits so far this 
season. — Blooming dale's, New York. 

The heavy selling of the past four 
weeks has quite naturally broken a num- 
ber of our choicest lines of spring outer- 
garments, and to-morrow we will name 
greatly reduced prices to sell every one 
of the remaining garments. With Eas- 
ter but a few weeks away, this opportu- 
nity to secure one of the season's best 
styles, at a great reduction, stands un- 
equaled in St. Louis mercantile history, 
and we expect the biggest day of the 
season to-morrow. — The Mag Co., St. 
Louis, Mo. 

Notwithstanding the thousands of 
women who provide their spring and 
summer garments earlier, June is the 
greatest month for these purchases. And 
so we provide lavishly for the tremen- 
dous business that comes with the month 
of flowers. The ripest style ideas are 
now ready. The unfavored effects are 
gone. Selection is no longer doubtful. 
Prices have already reached a lower 
level all along the line; and there are 
many special values of extraordinary in- 
terest. Wanamaker stocks are simply 
unmatchable in both beauty and scope; 
and nowhere else can Wanamaker values 
be approached. Here is a brief resume 
of the various groups. — John Wana- 
maker, New York, N. Y. 

A Tempting List of Rare Bargains. — 
The jobbers who placed orders with 
the manufacturers for these garments 
"bumped" into a cold, backward season 
■ — they found they were "stuck" as were 
most of the retailers who bought early. 
It was not the fault of the garments, 
but the fault of the weather. You can't 
sell furs in summer or ice cream freez- 
ers in winter, neither can you sell sum- 
mer waists and suits during cold, raw 
days. Within the last week or ten days 
we traded our cash for several jobbers' 
overstocks for about the actual cost of 
manufacturing. Wholesalers were wil- 
ling to cut on their profit and lose the 
profit the manufacturers made, to swing 
their overstocks into cash. When whole- 



salers can't sell stuff, then we step in. 
We buy quick and sell quick— no filling 
up stocks early for a backward season 
to tie up— none of that for this store. 
A flying charge upon leading wholesal- 
ers resulted in cash captures totally im- 
possible earlier in the season when other 
stores were buying.— Jones Dry Goods 
Co., Kansas City, Mo. 

It is a rigid rule of this store to close 
out at the end of each week all the odd 
garments and discontinued lines left 
after the week's selling. The styles, col- 
ors and materials of these suits are de- 
sirable in every way, and while all sizes 
cannot be had in every style, still every 
size from 32 to 44 can be had in some 
style. You will find every price here 
just as represented, and the opportu- 
nity to secure a new suit at less than 
usual wholesale price should prove a 
powerful inducement to you. — Barr, St. 
Louis, Mo. 

Beautiful creations of the foremost 
New York men tailors for women's gar- 
ments, showing the possibilities of the 
clever hand of the tailor — the eye of the 
artist, the inspiration of the graceful 
designs which are so popular this season. 
New cutaway suits, Eton suits, corset 
fitting jacket suits, silk jumper suits, 
and the 26 inch jaunty Prince Chap 
suits, exquisitely tailored, lined through- 
out with silk and satin trimmed plain 
or fancy with fine silk braids, pretty 
sleeves, with or without cuffs; skirts 
plaited in many new ways, made of the 
newest spring weaves, checks, stripes, 
broadcloths, voiles and chiffon Panamas 
in the stylish leather brown, gray, cardi- 
nal red, blue and black. At popular 
prices. — The People's Credit Clothing 
Co., Zanesville, Ohio. 

The credit store has taken particular 
interest in designing its women's gar- 
ments this season. The suits, the coats, 
the skirts, the waists — all will be found 
in good style, but not of the extreme 
order. The materials, for instance, have 
been selected as much for service as for 
looks, so that they combine the qualities 
every economical woman needs to look 
for. — Askin <Jf Marine, Binghamton. 

The original number is cut down to 
considerably less than half. Yet the as- 
sortment remains good in every line but 
two. One is gone altogether. The other 
has some sizes missing. Whatever you 
select will not cost more than half price. 
Many of them go at only a third of the 
original marking. Come quickly. By- 
to-morrow night some lots will be gone 
and sizes broken in others. — The Cres- 
cent, Spokane, Wash. 



WOMEN'S READY-TO-WEAR 



1126 



ADVERTISERS CYCLOPEDIA 



To those who realize how seldom such 
an opportunity to economize as this oc- 
curs. An important feature is that 
these are all new, stylish garments from 
the country's best manufacturers. No 
woman who has need of outer garments 
can afford to risk missing a line of the 
news that follows — each item tells an 
impressive story of genuine timely bar- 
gains that will be welcomed by the thrif- 
ty reader. Besides the following you 
will find scores of other equally good 
values here to-morrow. — McKelvey's, 
Youngstown, O. 

There is nothing that could be desired 
for mourning millinery but what can be 
found on our counters. A full line of 
veils and veilings. — I. Chase, Waterbury. 

Our full stock not yet in, but a goodly 
line of fashion's leading designs of tail- 
oring — mostly in the long coat effects 
that are to be the rage this season. Just 
in time for wear at the Fair, too. It's 
a little too chilly for even your warmest 
summer clothing. Why not come in and 
try on a suit or two to-day. — Nevius 
Bros. Co., Trenton, N. J. 

The women's hats are made of felt 
hoods in turban shapes, and are stylish- 
ly trimmed with quills and velvet knots; 
the children's are in Colonial shapes, 
trimmed with silk braids and pompons; 
are all good colors and not a hat in the 
lot but that has sold during the season 
at $3.00. — Hamburger's, Los Angeles. 

For this special surprise Friday we 
have taken a new lot of smart suit hats; 
are of French pressed felts and made 
up in many pretty shapes and styles; 
nicely trimmed with wings, coque feath- 
ers, ribbons and drapes of silk; are all 
good desirable styles. — Hamburger's, 
Los Anqeles, Cal. 



To-morrow and Saturday bring you 
more values of the extraordinary sort; 
because we have the finest quality 
women's apparel that is shown in this 
city, it doesn't follow that we overlook 
the lower priced kinds. To the contrary, 
we have a complete range of the best 
styles in all grades that are worthy, and 
for this reason the " Voorhees " Store is 
acknowledged headquarters for depend- 
able attire for womenkind. Always the 
newest things — the largest assortments 
to select from — and values greater at 
the prices you pay here than the same 
prices will bring you elsewhere. — H. M. 
Voorhees <§• Bro., Trenton, N. J. 

The showing of new garments for fall, 
on our second floor, promises to bring 
out hundreds of eager buyers to-mor- 
row. The new coats and suits will come 



in for many favors — and the special val- 
ues in tailor made suits, reductions that 
touch one-half of former prices, will 
create a great buying furore. — Pomeroy 
S[ Stewart, Harrisburg, Pa. 

The eyes of women are now centered 
on spring and summer apparel. Our 
school of style is showing the very latest 
ideas of the best and foremost designs 
of Paris, London and New York. Not 
a day passes but what our already grand 
display is augmented by the arrival of 
new designs and novelties in every de- 
partment. We won't attempt to de- 
scribe all our bargains at this time — but 
please consider this our general and 
hearty invitation for you to come in and 
view our new goods. You are very wel- 
come. You'll admire the fine display; 
the styles will please you — the fabrics 
will please you — and the prices you will 
find exceptionally interesting. — Au Bon 
Marche, Montreal, Can. 

That great suit sale. Every past rec- 
ord completely eclipsed — dozens of the 
handsomest and most fashionable pro- 
ductions of the foremost makers and de- 
signers at a price that is in every in- 
stance far and away below value. Suits 
in the showing that were never intended 
to retail for less than double, and from 
that up to almost three times the price put 
upon them, during a sale that is with- 
out a precedent in the suit-selling history 
of Peoria. This sale completely upsets 
every competitive argument and demon- 
strates more forcibly than ever before 
that when it comes to genuine, big value 
giving, Rosenthal's distances all rivalry. 
Don't defer purchasing — come to-mor- 
row, while assortments still offer bound- 
less opportunities for satisfactory selec- 
tion. A great many of exclusive style 
suits that were made expressly for us 
and that cannot be duplicated outside 
of this store. There are silk suits in 
shirt waist, jumper, princess and sus- 
pender effects; then there are pretty 
woolens made in Eton, pony, blouse, 
semi-fitting and the extremely popular, 
very new jacket styles; in plain colors, 
plaids, checks, stripes and in an im- 
mense variety of beautiful novelty de- 
signs. Prices range $15, $18, $20, $25.— 
8. Jefferson, Peoria, III. 

Newest of the new — freshest of the 
fresh in style — latest autumn samples, 
right from the road; best of all, from 
our factory — which means absolutely 
correct models, superior material and 
finish. Take these suits to-day at an 
average of fully one-third below actual 
worth. — Strawbridge <§• Clothier, Phila- 
delphia, Pa. 



WOMEN'S READY-TO-WEAR 



OF SELLING PHRASES- 



1127 



WOMEN'S READY-TO-WEAR 

COATS 



We have ready this morning another 
fine offering of spic-span-new coats, 
from one of our best manufacturers. 
This model is on the most stylish and 
graceful lines that the season has brought 
out. The material is excellent black 
kersey cloth; the coats are 42 inches 
long; handsomely tailor-made; with fly 
front; semi-fitting back, which is belted, 
and attractively finished with inverted 
plait; velvet collar; full sleeves, with 
cuffs; lined throughout with satin. It 
is the greatest money's worth in a coat 
that we have offered this season. — Wana- 
maker, New York, N. Y. 

It's an ill wind that blows nobody 
good, and sure enough the winds of 
winter that blew on into spring, while 
bringing vexation and loss to makers and 
storekeepers, helped bring these very 
good values to you. The maker of many 
of the covert coats, for instance, took 
the chance, made up the coats and was 
ready for spring days. Kept waiting 
too long, however, and yet the longer he 
waited the more it seemed logical that a 
day or two would bring temperatures be- 
fitting his coats. Then the financial 
strain proved too much — and the coats 
came to us at a plump third less than 
he thought to get. And you pay the 
same ratio less, in addition to which 
we have further reduced the prices on 
our own hook. Most of the items, how- 
ever, stand for our regular things which 
we are dismissing because a new deal is 
soon to come. Figures give the present 
prices -and original valuation — not so 
very long ago — in our own stock. The 
contrast is instructive and profitable; 
and some of the best chances of the sea- 
son are here. — Schipper <$• Block, Peoria. 

Paris and Berlin costumers never cre- 
ated a garment that supplied the fall 
and winter needs of the Canadian women 
better than when they designed the 
Inverness Coat. It's a solidly practical 
garment, that is as useful and comfort- 
ing in wind and weather as it is attrac- 
tive and becoming on sunshiny days. — 
T. Eaton Co., Toronto, Can. 

As the spring season advances the 

popularity of the new style covert 

jacket becomes more pronounced. They 

are shown in the various lengths, but 

WOMEN'S READY 



the extra long Redingote style is ex- 
ceedingly fashionable. It approaches 
the one extreme, while the short, natty 
jacket approaches the other extreme. 
Tan covert jackets, 24 and 26 inch 
lengths, good quality material trimmed 
with stitched velvet to form a neat col- 
larless effect, fancy velvet cuffs, lined 
with satin, strictly tailor-made, very 
styish and attractive. Call and inspect 
the assortment.— M. F. Thompson, Bing- 
hamton, N. Y. 

Coat Prices Suffer. — Although real 
wintry weather has only just begun, 
down go the prices of women's and 
misses' coats. We're not selling below 
cost. We simply make you a present 
of the profits that should rightfully 
belong to us — and they'll make a wel- 
come addition to your Christmas purse. 
— Kaufmann's, Pittsburg, Pa. 

Stylish Black Coats for Women. 
Styles for women who are in mourn- 
ing. Styles for women who like black 
for business. Styles for women who 
like nothing better than the elegant 
black coat. The materials are cheviot, 
broadcloth and silk. They are plainly 
but elegantly tailored. Special sizes for 
the short waisted woman. — Joseph 
Home Co., Pittsburg, Pa. 

Another shipment of these fashion- 
able coats received late yesterday after- 
noon, explains why we can again give 
you an opportunity of sharing in this 
marvelous coat bargain. Excellently 
tailored covert coats in the snappy 
collarless effect — straps down back and 
front — the new leg-o'-mutton sleeves — 
narrow cuffs — made of splendid all- 
wool covert cloth in the correct tan 
shade — soft satin lining. — The Famous, 
St. Louis 3/o. 

We expected our §25 coat sale to be 
a success, because we knew it contained 
that first great element of success — 
merit. The value was there, and we 
knew Chicago women would quickly 
recognize it — which they did, even be- 
yond the limit of our expectations. In 
fact, the success of this sale has been 
of such magnitude that through sheer 
force of circumstance we feel compelled 
to continue it for another week. — Man- 
del Bros., Chicago, III. 
•TO-WEAR COATS 



1128 



ADVERTISERS CYCLOPEDIA 



As you glance over the items that 
are offered in women's coats for to-day, 
you can't help but be impressed with 
the almost ridiculous price reductions. 
So deep are the " cuts " you naturally 
ask, what is wrong with the coats? — 
not one single thing. Every new style 
feature of this season is represented, 
the coats are all made and finished up- 
to-date, and they fit perfectly. But 
our time for selling such coats is very 
short — although there are two full 
months of service in them. This will 
explain the seeming reckless way the 
reductions have been made for to-day. — 
Hike's, Dayton, Ohio. 

These coats are spic-span-new, just 
from the hands of the manufacturer, 
and placed on sale for the first time 
this morning at this remarkably low 
price — $13.50 each. — Wanamaker, New 
York, N. Y. 

This news of women's coats is both 
climatic and climacteric. It is weather 
wise — no offering could be apter for 
winter days — and the prices have now 
been shoved down to the bottom limit. 
There shall be no further reductions on 
these garments, as the figures that fol- 
low will undoubtedly carry them out of 
the store. — Schipper § Block, Peoria, III. 

If a diamond of faultless worth were 
offered to you at a lessened price you 
would buy if you could and you would 
not regret the bargain. That's the 
story that best fits these bargains in 
tourist coats. Smart tailor-made suits 
for women and misses. Garments that 
combine smartness of style, cleverness 
of design and small expense. That's a 
rare combination, but you'll find plenty 
of evidence of it here. Will you come, 
see and judge?— Halpert $ Jacobs, 
Binghamton, N. Y. 

Entire stock of this season's stylish 
coats reduced. This season's stock of 
handsome imported coats for women 
and children will be offered to-morrow 
at great price reductions. The sale 
offers the opportunity of the best selec- 
tion from the largest and most satis- 
fying assortment we've ever shown. 
Every coat in the house is involved, 
including all the latest and best styles 
the season has brought forward. Many 
are marked to nearly half price in 
order to effect a quick and absolute 
clearance.— Thomas C. Watkins, Hamil- 
ton, Can. 

Women's fur lined coats and near 
seal jackets. Greatest values offered 
this year. Do not put off another day 
buying your fur jacket or coat, especially 
with such an opportunity as this is. 

WOMEN'S READY 



It is not accident or mere chance that 
brings these remarkable bargains we 
have been offering this season. It is the 
fact that we do such a splendid business 
that every maker is glad to contribute 
to our values when the chance offers 
just, to be represented in this store. 
Only absolutely reliable furs are per- 
mitted to appear here, and so only the 
most reliable makers are attracted. — 
Abraham <% Straus, Brooklyn, N. Y. 

Women's tweed tourist coats. Our 
selling of these popular coats this sea- 
son has been a most surprising success. 
Impossible to keep a full line of sizes 
long. There is a reason, of course. 
Our factories supply us with an ex- 
tensive variety of distinctive and exclu- 
sive styles — so different from the com- 
monplace. Then, for such stylish coats, 
Eaton prices are lowest consistent with 
the high grade materials and workman- 
ship. Another shipment of twenty new 
styles to select from to-morrow. — T. 
Eaton Co., Winnipeg, Can. 

These $6.50 to $15.00 smart tourist 
coats at $5.00. Never such selling as 
we have had in these stylish coats this 
season. Our greatest difficulty has been 
to keep a complete range of sizes and 
styles on the racks. The almost con- 
tinuous arrival of new styles from our 
factories has kept selections replenished 
■ — but odd coats were bound to accumu- 
late. Among these handsome coats many 
of our most popular styles are repre- 
sented. — The T. Eaton Co., Winnipeg. 

Heavy reductions on fawn coats. 
Splendid models in dressy fawn coats, 
imported from Europe. They are ideal 
garments for driving or to wear at the 
races. Made of fine ladies' cloth and 
broadcloth, in light fawn shades, trimmed 
with silk braid and embroidery effects; 
chic, charming models that look exceed- 
ingly smart. They come within the 
scope of this all-embracing June sale, 
and prices have been heavily reduced 
for to-morrow. — Jos. A Ogilvy fy Sons, 
Montreal, Can. 

Jackets for once in a while. — Every 
day now we have calls for coats and 
jackets "to wear just once in a while, 
in this season of cool mornings and 
evenings." The want is particularly felt 
by those customers who are starting for 
watering places and mountain resorts. 
By buying at " Burke's " it is quite un- 
necessary to pay very much for the 
desired garments. Many different va- 
rieties — sizes for women and children — • 
and qualities that wear splendidly. — 
Burke, Fitzsimons, Hone <$; Co., Roches- 
ter, N. Y. 
TO-WEAR COATS 



OF SELLING PHRASE S» 

A clever designer has conjured up a 
smart conceit in coats — and it is quite 
"the rage" in Greater Gotham. The 
graceful length of line and curve gives 
an artistic charm to these modish long 
coats, and is one secret of their popu- 
larity. Another is their extreme prac- 
ticability. Still another is the moderate 
prices we are asking for them. — Schles- 
inger <$• Mayer, Chicago, III. 

Distinctive house coats and dresssing 
gowns. Our various lines of these hand- 
some house garments have been lately 
reinforced to meet the demands of holi- 
day shopping. Styles both simple and 
elaborate with a refinement and dis- 
tinctiveness that will at once commend 
them to men of particular tastes in 
dress. Acceptable Christmas gifts — 
very. — The T. Eaton Co., Ltd., Winni- 
peg. Can. 

Jackets for Fall Wear. — If you do not 
mind the fact that they are this spring's 
jackets you can save considerable money. 
There is but little difference, if any, 
between them and the newest autumn 
styles; but there's a difference in price. 
We've marked them all at less than 
cost, and at the figures quoted Monday 
you certainly should have one. — The 
Fair, Chicago, III. 

We have just received a number of 
handsome coats in winter weights, which 
we will sell at prices that will prove 
a pleasant surprise. They are all made 
of good qualities in the newest styles, 
and only the best workmanship goes into 
them. — Lit Brothers, Philadelphia, Pa. 

Women's motor coats. All the pleas- 
ure of motoring is lost if you are wor- 
ried about the damage being done to 
your clothing. Why not prepare your- 
self ahead of time and get a coat that 
no matter whether a cloud of dust or 
a shower of rain strikes you, you are 
protected, and at the same time you are 
stylishly dressed, and at a moderate cost. 
Full length, double breasted coat of 
rubberized mohair, in gray, buttons high 
at the neck, with a dust collar, have 
patch pockets and are perforated under 
the arms also. Full length coats of 
rubberized cloth of gold, in pearl and 
fawn colors. Double breasted box front, 
loose ripple back, dust collar and patch 
pockets. — Lippincott $ Co., Wilming- 
ton, Del. 

Absolute clearing of womens' and 
misses' coats. At no other time of the 
entire year can high-grade winter coats 
be bought at such great price reductions 
as we are now offering on all broken 
lines of high-class coats for women and 
misses. There can be nothing but loss 

WOMEN'S READY- 



1129 



to us in such sharp reductions as these, 
but these sales are a necessary adjunct 
to good storekeeping.— The MacDougall 
<f- Southwick Co., Tacoma, Wash. 

Remarkable price concessions on 200 
handsome new suits. The anniversary 
sale gives no more emphatic demon- 
stration of the merchandising strength 
of this store's organization than is fur- 
nished by this sale of fashionable new 
tailored suits. Of the two hundred of- 
fered about a hundred and fifty are 
show-room samples from two of the 
best houses in New York. The other 
fifty are selected styles taken from reg- 
ular stock to further increase the value 
of the offering. The styles include prac- 
tically all the most popular fashionable 
effects. The newest Directoire coat, the 
latest French blouse, the poneyette, the 
Prince Chap and the Eton blouse. The 
materials are velours, velvets, broad- 
cloths, cheviots, unfinished worsteds and 
fancy men's wear, worsteds in plain 
shades, fancy effects and plaids in both 
bright and subdued tones. A slight 
charge will be made for alterations. — 
The Crescent, Spokane, Wash. 

.Covert Cloth Coats.— They have fol- 
lowed the fashion that has run away 
with the suits and come out in very 
long tailored models, strapped and 
stitched most beautifully, with seams 
where seams were never before. The 
right shades and the right lengths in 
tan are here. — The Bon Ton, Altoona. 

Women's Rain-coats. What you want 
to keep you dry if you are sailing on 
a rough day with the waves splashing 
over the gunwale. What you need to 
get the best of fogs and mists down 
on the beach or the pier. What you 
want to take automobiling in case of 
sudden showers. — Wanamaker's, Phila- 
delphia, Pa. 

Ladies' winter coats at fabulous price 
reductions to close out. Disregarding 
cost, forgetful of their intrinsic value, 
closing our eyes to their elegance and 
high desirability, we shall absolutely sell 
these garments to-morrow at the prices 
advertised — grander and greater bar- 
gains were never offered. — Siegel $ 
Cooper, Chicago, III. 

" The store on the corner " does things 
—often without telling it— but here's a 
few things we'll tell about: Silk jackets. 
We like to tell interesting things, and 
nothing is so interesting as news that 
saves money. Every woman, who wants 
a black silk jacket, should know this 
news, it's worth while coming to ex- 
amine such values.— The Williams £ 
Rodgers Co., Cleveland, O. 
TO-WEAR COATS 



1130 



ADVERTISERS CYCLOPEDIA 



Sweeping price reductions on women's 
imported winter coats. To-morrow be- 
gins an unusual selling event — one of 
the greatest in our history — a great price 
reduction sale of handsome imported 
winter coats for women. Hundreds go 
on sale for the first time at sweeping 
reductions. With the four coldest 
months of winter ahead of you this great 
timely money saving sale event presents 
an opportunity of economizing to a 
marked degree. Such drastic price cut- 
ting coming just at need time will bring 
throngs of eager buyers, and the sale 
well merits it. Only an immense business 
like The Right House can attempt such 
radical reductions so early in the sea- 
son. We want you to investigate these 
exceptional offerings, knowing full well 
that you will declare it the greatest and 
best coat sale you ever heard of. The 
price cutting runs like this. — Thos. C. 
Watkins, Hamilton, Can. 

Can you use a cloak if the price is 
right? Of course, our line is badly 
broken, but we are anxious to close out 
every cloak in stock. If you will need 
a cloak this winter or next, it will pay 
you to see our line and get our prices. 
—Lucey $ Bros., Ottawa, III. 

The Best Display of Women's Coats. 
— The general comment made on our 
display of women's spring coats is that 
in every way it eclipses any showing ever 
made in this department. The variety 
is so great and the range of prices so 
comprehensive that we can satisfy any 
taste or any purse, and besides in this 
section and the women's suit section 
we are offering some special values that 
cannot possibly be duplicated elsewhere 
at our very low prices. — Carson, Pirie, 
Scott fy Co., Chicago, III. 

Sale of Ladies' Jackets. — Honestly, 
the linings and trimmings on these 
jackets would cost more than we offer 
the ready-to-wear garments at this week. 
■ — The Waschauer Store, Madison, III. 

Women's Coats for Half.— We don't 
expect to have any of them left at all 
by to-night with this weather and your 
interest in this sort of coats. They'll 
go like hot cakes! There are various 
styles, perhaps twenty-five, and all dif- 
ferent. Kersey, Venetian, cheviot and 
broadcloth and a few longer coats of 
Oxford gray mixed. Some that we car- 
ried over from last winter, which ac- 
counts for the prices. — Partridge $• 
Richardson, Philadelphia, Pa. 

Coats Must Move. — A fact well known 
is that we never carry cloaks from one 
season to the other. If one price does 
not move them down it goes still lower 

WOMEN'S READY 



— but go they must. All cloaks priced 
with the object of disposing of them 
quickly. — Geo. L. Fordyce # Co., 
Youngstown, Ohio. 

Do you need a coat? If you've a 
need of a winter coat you can fill your 
want here just now at a big saving. 
The semi-annual clearing sale which is 
in progress here now offers splendid val- 
ues for a very small outlay. — O. M. Co., 
Portland, Ore. 

Here is absolutely the most magnifi- 
cent selection of ladies' winter coats we 
have yet had the opportunity to offer. 
Our Salon contains the choicest efforts 
that the Sartorial artists of Europe 
could evolve, fascinating in their exclus- 
ive and graceful elegance. These gar- 
ments, manufactured from the highest 
quality materials and finished with char- 
acteristically exquisite care, are offered 
at prices unapproachable for economy. 
— The S. Carsley Co., Montreal, Can. 

Cloak Department. — In the midst of 
winter we are making prices on cloaks 
that would be considered sensational in 
the month of March, when retail stocks 
are being closed out. — The Bee Hive, 
Kansas City, Mo. 

This is what is commonly (and appro- 
priately) called a "mannish" season. 
Every mode in women's apparel — every 
weave and material — is patterned after 
the fabrics and style used in framing 
men's clothes. It is not only a "man- 
nish" season, but sort of a distinctive 
season. Coats, for instance, they are 
extra full, fit loosely; the materials are 
rough, coarse weaves. But there is 
style to these garments; they are differ- 
ent, they become any figure. — Askin $• 
Marine, Binghamton, N. Y. 

Your money never commanded so 
much in the way of coats, the reason is 
not hard to find. We're after the coat 
trade. Show styles and varieties enough 
to please any fancy. Everything that's 
new is here at prices that will not im- 
poverish your purse. — Wolf's, Boston, 

The Short Covert and Black Coats are 
in demand every minute that the store is 
open these days. The first thing in the 
morning, and the last thing at night, the 
racks that hold them are busy centers 
of the store. They are coats of day-in- 
and-day-out service, and they are made 
in such smart styles this fall that every 
woman seems to be in a hurry to secure 
one. — Wanamaker, New York, N. Y. 

Ladies' covert cloth jackets. All the 
rage this season and one of the dressiest 
styles that ever came at fashion's be- 
hest. — Kline Bros., Altoona, Pa. 
TO-WEAR COATS 



OF SELLING PHRASES 



1131 



WOMEN'S READY-TO-WEAR 

SUITS 



Women's suits of novelty cottons, $10. 
The jackets are little coatees — loose, 
cool and comfortable, and open enough 
to show the thin blouses which should 
be worn underneath them. 

Early Fall Walking Suits. Light 
enough for now; heavy enough for wear 
right up to snow time. The long, 
sweeping lines in the coat are copied 
from exclusive Parisian models, not yet 
seen in America outside our own de- 
signing rooms. — Quigley's, New Haven. 

A glimpse of the coming season's 
styles. New fall walking suits for $15. 
■ — Last week our coat and suit section 
was the center of interest for Chicago 
women who wanted to gain their first 
impression of the coming styles, and 
this week we are quoting the smartest 
of the new modes at prices actually 
lower than you would expect to pay in 
December. 

Reason for this is our way of plan- 
ning ahead. We kept in touch with 
Paris, saw months ago what the correct 
styles were going to be, secured an ad- 
vance production of the approved suit- 
ing goods, and had them made up at a 
special price by a first class maker. 

Women who appreciate exclusiveness 
will be delighted at this early offering, 
for first garments frequently possess 
charming style features not duplicated 
later. — Mandel Brothers, Chicago, III. 

The new fall tailor made suits. It 
may be a little early to talk tailor made 
suits, but, then, you'll certainly want to 
know what Dame Fashion has decided 
upon for fall wear. 

This whimsical goddess was rather re- 
luctant to choose this year, and almost 
every designer in America and continen- 
tal Europe sought to court her favor by 
some special creation. 

That's one reason why there will be 
a half-dozen styles this year; but to be 
smartly dressed and strictly in accord- 
ance with fashion's decree, you must 
wear a tailor made suit with a long, 
tight-fitting coat. — Mandel Bros., Chi- 
cago, III. 

Now that you have made all your 
friends happy, let your judgment make 
a gift to your appearance and to your 
purse. The list below tells how. For 

WOMEN'S READY 



never were such stylish, handsome, beau- 
tifully made, faultlessly tailored suits 
sold at prices more decidedly in your 
favor. — Wanamaker, New York, N. Y. 

Fifty dozen tailor-made, figured, pique 
shirt waist suits like the picture, at $2.98 
a suit. The first real hot day you will 
be glad of a suit like this to put on. — 
S. Kane Sons $ Co., Washington, D. C. 

The fall suits for ladies are strikingly 
handsome this year, no previous season 
ever offering such delightful variety of 
smart styles. Our splendid new stock is 
so large and so varied that dozens of 
becoming modes can be found for every 
style of figure. — /. L. Brandeis $ Sons, 
Omaha, Neb. 

New York's finest showing of women's 
tailored suits. Last year in May we did 
such tremendous selling in women's cos- 
tumes and wraps that we thought we 
had set a mark that would be hard to 
equal again, for the weather and so many 
things favored that particular month. 
But splendid as the record was, the 
first half of the present month has 
eclipsed the same period last year. But 
ordinary merchandising could not ac- 
complish this result. We have been 
working with manufacturers, planning 
new models for dresses, bringing out 
new styles, showing the possibilities of 
fabrics that were not realized by others 
and securing prices that are unmatched 
for lowness anywhere else. It has not 
been a mere dragging of the market for 
bargain lots, for these splendid values 
have been on newly designed and newly 
tailored garments, fresh from the best 
manufacturers in the country. This 
unusual effort and extraordinary accom- 
plishment has been appreciated by New 
York women. That is why the results 
have been so handsome. To-day, instead 
of winding up many of the spring 
stocks, we are presenting beautiful new 
models in women's tailored suits that 
are especially designed for summer wear. 
They have all the smart, stylish char- 
acter of women's tailored dresses, and 
are made of cool, light-weight and light- 
colored homespuns that exactly suit the 
warmer season. The suits are made 
up in three models, entirely new in de- 
signs. — John Wanamaker, New York. 
-TO-WEAR SUITS 



1132 



ADVERTISERS CYCLOPEDIA 



Of the more than two hundred dif- 
ferent styles for women, there aren't 
a dozen styles in which there are more 
than four suits alike! That means va- 
riety, and on top of that safety — you'll 
not run into your suit at parties! — Blum 
Bros., Philadelphia, Pa. 

$45 tailored suits, $25. They include 
rich fancy and mannish mixtures in 
light, dark and medium effects. Also 
a few cheviots and homespuns. They 
are made in the newest styles — have just 
been finished, in fact. Coats, the new- 
est, popular 36-inch length, with semi- 
fitted fly front and back, lapped seams, 
full coat sleeve with shirred top, de- 
tachable white pique collar and cuffs 
and lining of specially good taffeta silk. 
Skirt, 13 gored with slot seam front gore, 
inverted plait back, lapped seams, fall- 
ing in full side plaits. Inside seams are 
bound and the whole suit strictly tail- 
ored. — Abraham <§• Straus, Brooklyn. 

Suits, models of finished elegance for 
spring and summer. This will be remem- 
bered as one of the most forceful offer- 
ings of spring suits of the season of 
1909 — combining three most stylish crea- 
tions of the season at a single price, not 
exceeding half what the exlcusive mo- 
diste would risk. Their elegance will 
appeal strongly to you. — Simpson Craw- 
ford Co., New York. 

To be in the social swim a lady must 
have a Martin tailored suit. They need 
not be expensive. We'll tailor them, 
give them that exclusive style and swing 
desired by good dressers, at about one- 
half less than other first class tailors. 
We are prepared to offer you a genuine 
surprise, both in quality and style. Call 
and see for yourself. — Martin Bros., 
Columbus, O. 

Suits and jackets are best bought 
when bought here. — It is easily seen 
that all the women of Newark don't 
buy their suits and jackets here. Ob- 
serve the fit of many of the garments 
ydu see on Broad street almost every 
day. And note the appearance of the 
goods after they have been worn only 
a short while. Yet it is easy to get 
good fitting garments these days. We 
have little difficulty fitting our patrons — 
and we have the most particular people 
in town to serve. Trouble is with most 
stores, they sacrifice perfection of fit 
a short while. Yet it is easy to get 
just as much as we ask without paying 
as much for their goods. They count us 
foolish for paying for good tailoring 
and for trustworthy materials. But 
knowing folks are not to be hoodwinked. 
They know we sell high grade stuff at 



moderate cost. — W. V. Snyder $ Co., 
Newark, N. J. 

To suit every fancy — suits particular 
women will want to wear now. Moder- 
ately priced. — The People's Store Co., 
Tacoma, Wash. 

From now on until snow flies a woman 
can wear a stylish tailor-made suit, with 
no added wrap but perchance a fur col- 
lar, with perfect comfort. Foreign and 
domestic makers alike have done their 
best in providing rich variety in styles 
as well as fabrics. — The Plymouth Cloth- 
ing House, Minneapolis, Minn. 

Elaborate showings of the new autumn 
modes. — More charming effects have 
never been attained in tailor-made suits. 
The graceful lines, the many new 
materials and the marked tendency for 
even better workmanship give assurance 
of higher standards of values. Fashion 
demands the most careful consideration 
of every little detail in the making of 
tailored garments this season. These 
minor details, though seemingly small in 
themselves, are often the secret of the 
perfect fitting garment. In the A. L. 
& S. suit you may rest assured that 
particular attention has been given to 
every one — as near perfection as the 
best tailors can produce. — A. Livingston 
$• Sons, Bloomington, III. 

Women who dress the best don't wait 
until the needs of the season become 
urgent. It's too late then to get the 
preferred range of styles. Those who 
buy their fall suits now have the right 
perspective — just far enough away from 
autumn to escape hurried choosing — 
near enough to pick the leading ideas. 
— Perlmutter's, Jersey City, N. J. 

There is a great deal of character to 
this fall's fashions in ladies' suits. Newer 
fabrics and more novel designs than 
have been shown in former seasons. 
Originality in cut and tailoring is more 
apparent. — Case, Gravelle <§• Ervin Co., 
Anaconda, Mont. 

New walking suits for women. — The 
Gimbel fashions — Exclusive — The new 
fashions are unfolding quickly — the 
tweeds, the cheviots and stuffs of this 
sort, soberly mixed in black, brown or 
blue, are exactly like men's suiting. 
There are hundreds of the most fashion- 
able things ready. They are well cut, 
not the saggy sort — just such suits as 
you want for traveling, for shopping, 
for walking and even golfing. There 
has never been such a variety of styles 
shown so early — hundreds of them, each 
different. They are meeting with the 
right sort of reception — hundreds sold 
daily. — Gimbel Bros., Milwaukee, Wis. 



WOMEN'S READY-TO-WEAR SUITS 



OF SELLING PHRASES, 

Most of the suits are fresh from our 
workrooms — made from silks bought for 
this season's wear, and in many cases 
not serviceable for fall. We could hold 
the materials for next year — but who 
knows just what the styles will be? So 
we are satisfied to get about cost of 
the materials, and we're sure you'll be 
satisfied to get a stylish dress at one-half 
or one-third regular price. — Blum- Bros., 
Philadelphia, Pa. 

We have taken all our broken lines 
of suits and marked them at a price 
to close them out speedily. There are 
all sizes in some styles, and all styles 
in some sizes — coat, jacket or blouse 
suits, with dress or walking skirts. There 
are all kinds of good cloth — zibelines, 
cheviots, serges, Scotch mixtures, with 
all kinds of trimmings. You can't fail 
to find something to suit you at $15. — 
Mandel Brothers, Chicago, III. 

Such a cute, impudent air about these 
suits, there is a certain air of impudence 
that always pleases. We have the clever- 
est tailored suits for you at $12.50, 
which just beam with that pert, catchy 
style — call it impudence if you choose. 
Made to fit and to be admired. They 
lend a graceful charm to a woman's 
figure. — Hales, Los Angeles, Cal. 

Elegance in Women's Fall Suits. — 
Daily arrivals are making our women's 
section, on the second floor, more and 
more attractive. The styles are so varied 
and there are so many new materials 
and effects that the finding of a style 
to suit each individual taste is surpris- 
ingly simple. — The Plymouth Clothing 
House, Minneapolis , Minn. 

The fall suits and skirts are rapidly 
arriving. — Boston Store, Mansfield, O. 

We cite a few reasons why you should 
select your new fall and winter suit 
from our stock: First, because our 
"tailor-made" fit so perfectly; second, 
because the styles are exactly what 
fashion decrees; third, because the tail- 
oring is so faultless; fourth, because 
there's such an entrancing variety; fifth, 
because each garment possesses a style 
that makes it conspicuous for elegance; 
and last, but not least, because we can 
do best for you from a money saving 
standpoint. — Kaufmann's, Pittsburg, Pa. 

Possibly there are not over a hundred 
and fifty of these stylish long coat 
cheviot suits, but they are such a hand- 
some, worthy hundred and fifty that 
we would like the most appreciative 
hundred and fifty women to get them. 
They are good fortune to anyone — tail- 
ored in a first-class manner, and beauti- 
fully finished. 42-inch loose coat, pleated 

WOMEN'S READY 



1133 



down centre back and double-breasted, 
with half belt across back. Surplice 
collar of velvet, trimmed with silk braid ; 
full gathered top sleeve with turn cuff 
and lined throughout with guaranteed 
satin; shapely pleated walking skirts, 
double stitched down seams.— Snellen- 
burg, Philadelphia, Pa. 

Five hundred new suits at wholesale 
prices. The woman who happens to read 
this advertisement, and needs a summer 
suit, should consider herself fortunate, 
especially if she has the money to take 
an opportunity on the wing. This morn- 
ing we placed on sale 500 spring suits 
of exceptional value. The prices are 
$10, $12 and $15. We bought them of 
the Eastern manufacturer, who for a 
number of years has sent us his surplus 
stock. We got them at a low price — 
we consider the goods almost equal to 
our own product, and we sell them along- 
side our own make and include our 
usual ironclad guarantee. Not one of 
these suits should be here by Saturday 
night. Come early and enjoy selecting 
your suit from the large assortment. — 
Wm. Wanamaker, Philadelphia, Pa. 

Charming Styles in Tailored Suits. — 
The best efforts of skilled, competent 
tailors are being constantly employed 
to attain the greatest possible perfec- 
tion in our clothing for women. Every 
garment may be rightly termed " hand 
made," and largely the work of one man. 
This assures an individuality which is 
usually confined to made-to-order suits. 
— B. Lowenstein <§• Bros., Memphis. 

Stylish Suits for Women. — Two im- 
portant groups — tailor-made and pedes- 
trian suits. Popular favor see-saws be- 
tween the two. Whether your prefer- 
ence is for the walking suit, with its 
practical, but good-looking skirt — longer 
than last season's — or for the generally 
appropriate tailor-made suit, the Wana- 
maker fall stock offers you almost in- 
finite room for selection. From the 
splendid gathering now here, we pick 
three of each for further description. 
And the very low prices indicate the 
trend throughout the stock— W ana- 
maker's, New York. 

Fancy flake novelty— whether you 
choose the blue, brown or gray— is so 
pretty you simply can't help calling 
these) suits of the material dashing. 
The jacket is the new model box effect, 
double-breasted and half belt across 
back; flat velvet collar and cuffs stitched 
and braid trimmed; taffeta lined. 
The nine-gore skirt is kilted and, of 
course, walking length.— Snellenburg's, 
Philadelphia, Pa. 
-TO-WEAR SUITS 



1134 



ADVERTISERS CYCLOPEDIA 



The more we urge you to come and mannish tinge about them. Rough nov- 
see the creations in tailor-made suits elty effects are very popular. — John 



the more enthusiastic we become. The 
styles are so varied and there are so 
many new materials and effects that 
the finding of a style particularly suited 
for every individual style figure is a 
very simple matter. It is no wonder 
that the fashionable dressers of to-day 
are depending more and more upon the 
leading styles stores for their clever 
things in preference to the individual 
designer. It stands to reason that the 
opportunity of selecting from the clev- 
erest ideas brought out by several hun- 
dred celebrated designers is better than 
accepting the styles offered from one. 
Besides, in buying a fine costume you 
must not overlook the advantages of 
being able to try on any number of 
effects. It enables you to select the 
one most becoming to you, which is 
often very different from what you 
originally thought you would like, and 
just think of the difference in the cost. 
Just take the suits we sell for $25 or 
$30 — do you think that a tailor can 
produce them for the same price? You 
will pay at least half as much again 
and if the tailor has a reputation, double 
and treble the amount. — The Parisian 
Cloak Co., Columbus, O. 

A big purchase of two hundred 
women's suits offered about half regular 
prices, special sale for Monday only. 
The assortment consists of cheviots, 
broadcloths, voiles and mixtures. These 
suits are made of the finest materials 
and trimmings — some only one of a 
kind — a few others in regular sizes. — 
U. O'Neill £ Co., New York. 

There may be some details of fall 
and winter fashions open to doubt, but 
here are two models that are absolutely 
correct in every detail — suits that have 
fashion's seal of approval. Exclusive 
creations with swagger touches of new- 
ness. — Geo. B. Peck Dry Goods Co., 
Kansas City. 

The walking suit's the thing. — No 
doubt about it — first place among the 
street dresses for women's autumn wear 
belongs to the new walking suits. Every 
other type, including the moderately 
priced tailor-made suit, falls to the rear. 
And these walking suits are new, in 
almost every particular. Jackets are 
nominally in blouse, Eton and Norfolk 
effects, but the details have changed*. 
Strappings on skirts and jackets are 
used liberally. Skirts flare more than 
ever, and show many different effects 
of kilting, plaiting, gores and yokes. 
As to materials — there's a distinctly 



Wanamaker's, New York. 

Elegance and style find delightful ex- 
pression in our women's new suits. 
Marvelous and impresssive is the cre- 
ative genius of the French designers. 
Every year they send us strikingly new 
and original styles that seem to be the 
very acme of perfection, and to leave 
no room for improvement. Yet this 
season their work is immeasurably 
ahead of last year. While they are con- 
stantly evolving something that is dis- 
tinctively new and different from what 
you have seen before, they never lose 
sight of that exquisite harmony and 
beauty that appeals most strongly even 
to the casual observer. The new French 
walking suits we show to-morrow are 
marvels of beauty, yet comfort and 
durability are present in their most 
pleasing form. We will also exhibit 
to-morrow a number magnificent coats 
and carriage wraps in styles that are 
certain to command the admiration of 
all who love the truly beautiful and 
artistic. Remember, too. The Connell 
suits are exclusive in style, no two 
alike, thus avoiding that mediocre mo- 
notony which is so distasteful to lovers 
of the artistic in dress. — The Connell 
Store, Butte, Mont. 

Just received — advance fall styles in 
strictly man-tailored long-coat walking 
suits. Made of Scotch mixture man's 
cloth — coat lined with satin. By a special 
arrangement with one of the leading 
manufacturers in the country, who wants 
to keep his factory running through the 
dull summer months, we are able to quote 
the very low price of $25. Later on 
these same suits will bring $35. For 
traveling wear these are just the right 
thing. — M. Philipsmorn <§• Co., Washing- 
ton, D. C. 

Women who dress the best don't wait 
until the needs of the season become 
urgent. It's too late then to get the 
preferred range of styles. Those who 
buy their fall suits now have the right 
perspective — just far enough away from 
autumn to escape hurried choosing — 
near enough to pick the leading ideas. — 
Schlesinger $ Meyer, Chicago, III. 

Rarely exclusive in rich design and 
best quality materials. Fine exclusive 
suits. — Graham, Tacoma, Wash. 

Charming, striking, stunning. Call 
them what we will, we can't begin to 
describe the dash and beauty of our 
new spring suits. But the price will 
please you most — absolutely the very 
lowest. — Bosenbaum Co., Pittsburg, Pa. 



WOMEN'S READY-TO-WEAR SUITS 



OF SELLING PHRASES 



1135 



A wonderful sale of women's suits ! 
A sale such as you would expect at 
the end of the season rather than at 
the beginning — values which must sur- 
prise you — all due to a manufacturer's 
desire to unload his reserve stock and 
samples. — Ehrich Bros., New York, N. Y. 

Their first clearance sale of women's 
and misses' tailored suits. This is a most 
important sale because the assortment 
is complete, the styles of the latest cut, 
the colors desirable, the .materials of 
standard quality, the linings of fine 
grade — and made by the best man-tailors. 
— Hackett, Carhart $ Co., New York. 

You have but to glance at our Suit 
Department to realize' that never before 
has such an elaborate assortment of 
new stylish suits been offered for your 
selection. Every day brings new styles 
for you to choose from. Every suit that 
goes out from here is a living advertise- 
ment of the popularity of this section. 
— Dinet, Nachbaur $ Co., Joliet, III. 

The London redingote suits, with coat 
that almost tips the skirt hem; the pad- 
dock, more severe but long and fine; 
and the loose half-fitted tourist suits — 
this summary, in a word, sounds prefer- 
ence among the best styles and best 
dressers. Even short figures that steered 
clear of anything but a waist-length 
coat have taken to knee-length suits. 
Little wonder, for the effect is good. 
Makers have sent in hosts of new things. 
The stocks have not been ' so thoroughly 
complete this year as they are this morn- 
ing. — Gimbel Bros., Philadelphia, Pa. 

"Women's walking suits, made of a 
very fine grade of cheviot in black, blue, 
and brown. The coats are 27 inches long 
in double-breasted collarless effect, with 
fitted back and smartly trimmed with 
velvet and braid in various designs. It 
is lined with a heavy grade of black satin. 
The skirts are nine and eleven gore, wide 
flaring, high kilted and panel effects, 
inverted plait back. Our Monday price 
$11.98. You will find this equal to any 
$16.00 suit.— The Fourteenth Street 
Store, New York, N. Y. 

Faultless fitting tailored suits. The 
low pricing of tasty and refined gar- 
ments. A special feature in this depart- 
ment. — Eug. Vatet, Muncie, Ind. 

Here in the tailored suit section is a 
collection of suits not only enormous 
in extent, but well hinged together by 
an ingenious gradation of style and 
price. It comprehends the modest and 
the luxurious, the suit of utility and 
the suit of beauty — and every grade 
between the two extremes. — Siegel 
Cooper Co., New York, N. Y. 



If you appreciate quality and style 
you can not afford to make your autumn 
selection until you have seen the Pari- 
sian's new fall suits. We have them in 
the most advanced ideas, and can fit 
any woman with a garment that will 
most become her figure. Our prices will 
satisfy the most economical buyers. — 
Parisian Cloak and Suit House, Spokane. 

Five hundred distinct styles in Ladies' 
Tailored Suits, in the newest light and 
medium weight weaves, trimmed in ex- 
ceedingly smart and becoming fashions. 
— Bry's, Memphis, Tenn. 

The styles of these practical fall and 
winter suits are making them more uni- 
versally popular every day. They are 
so designed as to be adaptable to street 
and house wear. The several numbers 
which have just been added are in 
response to the increasing demand. — 
Marshall Field $ Co., Chicago, III. 

The natural color of tweed is brown 
and tan — but since the stuff made such 
a bound into favor and all colors were 
wanted, little notes of green, gray, olive, 
red and blue have been introduced, until 
tweed can be had in almost any color 
desired. Two especially good tweed 
suits for women, that we are selling for 
$16.50 and $18, come in the gray and 
brown mixtures. — Wanamaker"s, Phila- 
delphia, Pa. 

Special selling of suits at clearing out 
prices. If you see the goods you can 
hardly credit the prices. You can own 
any of these fine tailor-made garments 
if you're only half ready to snatch op- 
portunities. We do not want to carry 
them over. We would rather have you 
carry them away. These prices will see 
the last of them for us. — Goldsmith's, 
Scranton, Pa. 

Interesting prices on women's new 
spring suits. Winsome spring stylos 
now have full sway on the women's 
floor — everywhere you see the sparkle of 
freshness — and each day brings its com- 
plement to the already very extensive 
display. — Kaufmann's, Pittsburg, Pa. 

Women's tailored wear. Great news. 
Such a brilliant gathering of tailored 
wear for women as Brooklyn has never 
seen before— but never before were the 
tailored suits so elegant, so near, in 
effect, to dresses. And for to-morrow 
two groups of beautiful suits actually 
less in price than they can be made 
for to-day. It is an occasion of more 
than ordinary interest to every woman 
who is planning the purchase of a new 
Spring suit.— Abraham $ Straus, Brook- 
lyn, N. V. 



WOMEN'S READY-TO-WEAR SUITS 



1136 



ADVERTISERS CYCLOPEDIA 



The policy of our suit department has 
always been to carry absolutely nothing- 
over from one season to another. Prices 
have been reduced to effect this end. 
In pursuance of this method we begin 
a clearing to-morrow, with the finest lot 
of suits ever offered at the price. — 
Mandel Brothers, Chicago, III. 

Great Price Advantages in Women's 
Tailored Suits. — In effecting these styles, 
fashion has not only employed all of 
the season's modish fabrics, but has made 
some very striking departures in the 
lines of the garments. — B. Lowenstein 
Brothers, Memphis, Term. 

At the end of every season we say 
we don't carry goods over from season 
to season, and as nearly as we can keep 
this rule. So, every colored suit in the 
house has been slashingly reduced. It 
is your time for wearing them; and it 
is our time to reduce the price — though 
it has been done earlier than usual (to 
make more room for Christmas). Every 
suit in the various lots has been made 
in fashionable, late styles. Some of 
them are lined throughout with silk; 
most of them have only the jacket silk 
lined. — Schipper 8c Block, Peoria, III. 

The new suits arrived Saturday., We 
know a good many people have been 
waiting for these same suits, so we 
take this means of announcing their 
arrival. They are from the foremost 
New York makers of ladies' tailored 
suits, and represent the choicest ideas 
of the season. — Saginaw Dry Goods 8c 
Carpet Co., Sagniaw, Mich. 

Suits Bought by Us for Half Price 
Are Selling That Way Now.— There's a 
wonderful choice in this assortment of 
suits. Only three prices, but each price 
is as low as such suits ever sold for this 
early in the season. We bought 350 
women's spring suits from the very best 
makers in this country. We paid just 
half regular wholesale price for them. 
We have them marked just half regular 
retail price. We sold many of them 
on Saturday, Monday and to-day. We 
should sell more to-morrow, because 
those who bought will be sending their 
friends here. — Jones Dry Goods Co., 
Kansas City, Mo. 

The New Silk and Voile Tailored 
Suits. — The new ideas we are now dis- 
playing in these practical, handsome silk 
suits have already attained a popularity 
which promises to carry them throughout 
the summer season. Since their first 
introduction here our facilities have been 
taxed to their utmost to supply the 
heavy demand. — Marshall Field §} Co., 
Chicago, III. 



Chic and clever suits for women at a 
fraction of their former prices. Tre- 
mendous selling for the past few days 
has left a great big hole in this de- 
partment. Our 25 per cent, discount 
sale of last week took the town by 
storm. The public came, saw and was 
conquered. Couldn't resist the tempta- 
tion, don't you know! As one lovely 
young matron, while selecting a suit, 
said: "I really have all the suits and 
dresses I want, but it would be a pity 
to let such a bargain go by." There are 
still quite a few handsome ready-to- 
wears to be seen on the second floor. 
These, too, must go to the very last 
one. Do you remember what we said 
in our " heart-to-hear talk " of last 
Sunday's ad.? Let's repeat: "We are 
determined to close out the entire stock, 
as it is not in harmony with our prin- 
ciple to carry anything over from one 
season to another." Our heart and mind 
are set on it. — A. S. Knowles Dry Goods 
Co., Montgomery, Ala. 

Suits ! What a sale of women's suits 
we are having upon the second floor! 
The very latest styles. " Different " 
from those you would expect, in a sale 
at this time of the year. Suits we had 
to telegraph for to fill the gap made 
by the greatest call for suits we've ever 
had. Every one new. Not one that's 
been in the store over a week. Women 
appreciated the opportunity to-day; we 
want others to appreciate it to-morrow. 
It's not a sale of old styles, but of 
brand new suits. We can't impress that 
fact too strongly. — Hale's, Sacramento. 

Stunning new modes in spring suits. 
Women's and misses' suits — Stevens' 
exclusive ideas our new and exclusive 
models for spring in women's and 
misses' tailored suits and costumes 
will be on exhibit to-morrow. The best 
American designers will be represented 
with their finest creations, embodying 
the very latest and newest of the best 
foreign ideas. Very noticeable will be 
the decided changes from the prevailing 
styles of previous seasons, and the many 
original and pleasing style innovations 
that have come to take their place. 
Every effort has evidently been with 
the determination to bring about a de- 
cided change and the result has been 
pleasing — that's enough. — Chas. A. Ste- 
vens $ Bros., Chicago, III. 

Women's New Fifteen Dollar Suits at 
$8.75. — Here is rare good Saturday 
news for sixty women who want a smart 
new suit for early spring wear, at an 
unusually little price. — The Wanamaker 
Store, New York. 



WOMEN'S READY-TO-WEAR SUITS 



OF SELLING PHRASES 



1137 



The Woman's Store. High-class spring 
novelties in blouse suits, double-breasted 
reefer suits, fly-front reefer suits — in 
such fashionable and fetching fabrics 
as etamine-cheviots, etamines, broad- 
cloats, Venetians, cheviots and ladies' 
cloth. These beautiful costumes are en- 
tirely new — radically different from the 
styles that have gone before — and just 
a bit more charming — more becoming — 
and more attractive than anything yet 
devised by Dame Fashion for feminine 
wear. — Wm. H. McKnew, Washington. 

A Great Sale of Sample Suits at One- 
half, One-third and One-quarter Off. — 
Sample lines of women's suits from the 
largest and finest New York makers; 
styles those that are all the rage now— 
the prettiest developments this spring. 
Pretty blouses, trim Etons, smart short 
coats, tailored jacket suits. Materials 
used are novelty cloths, tweed mixtures, 
voiles, Panama cloths, cheviots and 
broadcloths. The skirts are the newest 
full flowing effects, in instep and dress 
lengths; every suit is lined with silk 
or satin, handsomely trimmed and well 
made. Being sample suits, there are 
only one, two or three of a kind, which 
assures you of exclusiveness. We alter 
these and fit them to you free of 
charge, and guarantee an absolute fit. 
Every suit has that "made to order" 
look which only the finest men tailors 
can produce. You must realize that 
this is the best news you have read for 
a long time. — Boston Store, Milwaukee. 

Sample linen walking suits. Here's 
real good fortune for fifty women who 
wear size thirty-six. So great is the 
demand for linen suits that the manu- 
facturers can scarcely turn them out 
fast enough. And these samples from 
our own factory, judging by the number 
of orders taken for duplicates, are 
among this season's most fetching styles. 
— Strawbridge $• Clothier, Philadelphia. 

Ladies' suits have been coming in very 
fast the last few days, and we've been 
looking them over to see what ones to 
advertise first. After about fifteen min- 
utes we gave up the search. We simply 
don't know where to begin, nor where 
we should stop. Certain features are 
common, such as the long-skirted coats 
and the new belts, but to describe the 
suits in detail would be an endless task. 
What surprises you most is the great 
variety of styles, all showing that they 
belong to this season and no other. The 
mannish styles, as to cloth and make, 
are more pronounced than usual, and 
there is a free use of stitching on most 
of the suits, but aside from these special 



features there is very little in common. 
The Minneapolis Clothing Co., Minne- 
apolis, Minn. 

If the suit fits— sizes 34 to 40 in the 
lot— put it on, and pay $25 instead of 
$30 to $50. — Wanamaker's, Philadelphia. 

Even if you get a new spring suit, 
you'll likely want a handy little jacket 
for use with separate skirts, not only 
during the cool weather of spring, but 
throughout the summer. If you don't 
get a new suit you'll need the jacket all 
the more. We have a nice line of styles 
to choose from that will give a bigger 
amount of satisfaction for the price 
than you'll find in most stores. — Nevins 
Bros. Co., Trenton, N. J. 

We respectfully request the honor of 
your commmercial and artistic judg- 
ment upon the beautiful sample suits 
offered to-morrow at half price. We 
truly believe the garments are not to 
be approached anywhere in artistic ex- 
cellence, beautiful styling, genuine ex- 
clusiveness or superiority of quality. 
Our constant relations with the best 
creative talent of the world's fashion 
centers enable us to secure first choice 
of their sample garments and at great 
price reductions. On this account we 
are able to offer them to you Tues- 
day at just one-half the regular price. 
This line of new spring suits are each 
and every one rare types of artistic 
elegance; are the season's latest and 
best productions; are made of the new- 
est and best fabrics and are shown in 
every approved style — only one of a 
style, but many styles. Slight charges 
will be made for alterations. To-mor- 
row we offer. — Whitehouse Dry Goods 
Co., Spokane, Wash. 

Most women know, but every woman 
who will investigate, can satisfy herself 
that nowhere else — the larger cities of 
the state not excepted — can ladies' ready- 
to-wear apparel be bought so advantage- 
ously as here at the Big Store. The 
assortments to be found in this great 
department are as broad and satisfying 
as the most exacting could demand; the 
styles shown are the most ultra and ex- 
clusive; the workmanship shows the best 
skill of the tailor craft; the materials 
are the finest that can be put into gar- 
ments of the price. Because of these 
advantages, and because women find here 
always values better than other stores 
offer at equal prices, our garment busi- 
ness has grown to immense proportions. 
These splendid offerings should interest 
you if you are outfitting for spring. — 
Sturtevant's, Zanesville, O. 



WOMEN'S READY-TO-WEAR SUITS 



1138 



ADVERTISERS CYCLOPEDIA 



The price of woolens in the open 
market to-day makes these $17 suits 
worth $20 and $22. Woolens have stead- 
ily ascended in price. But we, unlike 
most clothiers, contracted for thousands 
of yards of woolens at the old price. 
Therefore these suits are only $17, 
whereas others must ask $20 and ^-22. — 
Wm. Vogel $ Son, New York, N. Y. 

This is a golden opportunity for the 
woman who hasn't yet bought her spring 
suit — for at no time has the selection 
been finer — at no time have the values 
been so great — elegant suits in voiles, 
panamas and serges in the stunning 
cutaway, Prince Chap, pony and eton 
models, in plain blacks, blues, browns 
and light shades and the latest novelties 
in plaids, checks and mixtures — jackets 
handsomely lined with silk and beauti- 
tifully tailored, newest plaited skirts. — 
The J. L. Hudson Co., Cleveland, Ohio. 

Here's another striking example of 
Martin's underbuying and underselling 
abilities. This elegant black tafeta 
jumper suit is not shown by any one 
else under $12. The jumper is made 
with very full front, edged at top with 
quilled ribbon and lace. Skirt has two 
box pleats down front and cluster of 
pleats on each side. A very special 
value at $8.98.— Martin's, Peoria, III. 

The cleverest ideas of American and 
foreign designers are to be found in 
our great exhibit of stunning spring 
suits. Individuality and exclusiveness 
are paramount. Never has there been 
offered such suits at a price so low. 
Popular 26-inch Prince Chap coat suits, 
natty pony coats and fancy dress eton 
styles; materials are of English panamas 
in all shades and * newest mixtures, 
stripes and checks. Skirts in the newest 
full plaited styles, and dainty shirt 
waists in styles and designs too numer- 
ous to mention. — The Wonder, Spokane. 

Fortunate purchase of silk jumper 
suits, also demi-costumes. Just at the 
time when the call for dainty shirt waist 
suits is becoming urgent, a maker whose 
garments are sought after by the lead- 
ing retailers of the country asked us to 
figure on a large surplus left on his 
hands as a result of the tardy spring 
The price at which purchase was finally 
negotiated was below the actual expense 
of the making. There's not a suit in 
the entire collection that we would care 
to omit. They go on sale Friday and 
Saturday. — J. Sparling $ Co., Detroit. 

Linen suits for graduation. The lady 
students of our leading universities have 
adopted the plain white linen skirts and 
sheer linen shirt waists for their gradu- 



ation garb. This has met with such good 
success and public approval that many 
other educational institutions have fol- 
lowed the suggestion. If Fresno stu- 
dents intend to adopt this nobby style 
we have for the occasion imported a 
complete line of white linens from the 
very sheerest linen batiste to the heavier 
embroidery linen at remarkably low 
prices, together with a large stock of 
white linen suits made up in the styles 
used by the university girls, also shirt 
waists. We name a few. Call and in- 
spect them all. — Louis Einstein $ Co., 
Fresno, Cal. 

Ladies' and misses' suits and jackets. 
An inspection of our stock will convince 
you of the worth and value of our 
goods. And by our easy payment plan 
all can wear the best clothing while 
paying for it. We urge strongly a visit 
to our ladies' department. In ladies' 
and misses' suits we are showing all 
new and up-to-date goods, including 
the popular Eton suit — natty pony coat 
suits and all others — a full line of natty 
spring jackets. — Lewis, Troy, N. Y. 

These beautiful spring suits come in 
chiffon Panama in the popular light 
and dark shades; also in exquisite new 
pin stripes, dainty checks, and fancy 
mixtures, portraying grace and beauty 
in every line; also in voiles. Among 
the many delightful styles are the new 
cutaway coat suits, the popular Etons, 
the natty Romeo, and the tailored, tight- 
fitting short coat styles. All have the 
new circular flare or plaited skirts, 
which give such a stylish, graceful air 
to the wearer. — Warren M. Crosby $ 
Co., Topeka, Kan. 

Decidedly the most superb values of- 
fered in Detroit this season. These 
beautiful suits are made of fine broad- 
cloths in all the new fall shades, and 
also in imported plaids, checks and man- 
nish mixtures. The coats are the newest 
models — tight-fitting, semi-fitting or 
Eton blouses — handsome, richly braided, 
splendidly made suits, richly lined with 
silk or satin. — Newcomb-Endicott Co., 
Detroit, Mich. 

You will pronounce this the most ex- 
tensive and varied showing of clever 
suits you ever had an opportunity to 
select from at this popular price. You 
can find just the style, shade and ma- 
terial that becomes your particular style. 
The collection is large, and there is not 
one model that does not depict the sea- 
son's newest and most correct styles. 
And there is such an array of stylish 
fabrics. — Gimbel's, Milwaukee, Wis. 



WOMEN'S READY-TO-WEAR SUITS 



OF SELLING PHRASES 



1139- 



A stunning line of all wool man-tail- 
ored street suits, built on the most up- 
to-date lines for the first up-to-date 
women, in the new cutaway and Poney- 
ette shades of tan, gray and blue, all 
silk lined and never before sold for 
less than $25, are now offered to prompt 
buyers for §22.50. — Reed's Store, Mans- 
field, Ohio. 

Yard sticks will be busy at English 
and Scotch tweed suitings. Next spring 
they'll be making up spring suits out of 
these selfsame kinds of suitings, and 
glad to get them at full prices. These 
mannish effects always do look so stylish 
and dressy for spring wear. — The T. 
Eaton Co., Winnipeg, Can. 

Of course one reasonably expects the 
later arrivals to have more character 
than styles which were shown earlier 
in the season, but so far as we're con- 
cerned we didn't look for the elaborate- 
ness which is a conspicuous feature of 
New York's more recent productions of 
women's tailor-made suits. We have a 
handsome showing of these new suits, 
styles which are far removed from the 
spectacular, indeed there's no unseemly 
display or parade of extremes in any 
of them. The styles, while markedly 
smart, reflect that indefinable something, 
a stateliness which is at once suggestive 
of good taste. — W. A. Murray $ Co., 
Toronto, Can. 

The Newest Tailored Suits. — A long 
coat and a short skirt — and there you 
are ! It seems to be the only style that 
early fall suits are taking to. We have 
enough on hand, in new materials, for 
you to see what you like. They are all 
very tailorish — the coats are straight and 
severe, with a suggestion of a man's 
Prince Albert about them. They have 
pockets with flaps on the hips, and some- 
times an extra watch pocket on the 
left side. Some have straps following 
the seams — but most are merely stitched. 
Wanamakefs, Philadelphia, Pa. 

Suits made of fine broadcloth and 
cheviot, jaunty Eton and blouse style, 
exquisitely tailored and designed, all the 
popular fall colors and black. These 
suits at price advertised will precipitate 
the most wonderful selling ever known 
since the inauguration of this depart- 
ment. Come early Tuesday morning and 
inspect the two bargains advertised 
above, the most sensational ever known 
in this section.—/. M. High Co., At- 
lanta, Ga. 

Not the sort of Suits that you can 
put on now and wear every day this 
summer; but the kind for traveling, 
for cool days in the mountains or at 

WOMEN'S READY 



the sea shore. And so thoroughly up- 
to-date in style that the great amount 
of additional wear you will get out 
of them in the autumn — when you 
couldn't buy them at prices like these — 
will repay their cost over and over 
again.— Strawbridge $ Clothier, Phila- 
lia, Pa. 



"What charming sailor suits for 
women at $3.75." That was the com- 
ment made by a discerning woman who 
attended the sale of the first edition 
of these natty sailor suits a week ago. 
That others held similar opinions was 
evidenced by the way they sold. They 
went with amazing rapidity, and when 
the store clo'sed scarcely one of the 
original lot of suits was left. A sec- 
ond edition was obtained. These suits 
go on sale to-morrow. — Sie gel-Cooper 
Co., New York, N. Y. 

Careful dressers cannot afford to pass 
this great assortment of tailor-made 
suits, made of the finest fabrics, the 
best of trimmings, the highest order 
of tailoring, the most perfect fitting 
garments it is possible to construct. 
We can't begin to tell the story of 
the various styles, which include all 
that's correct, bright, fashionable and 
well made. — Hills, McLean <$• Haskins. 

The long-coat suits of light colored 
and light weighted homespuns, are one 
of the greatest furores of the season. 
The style was carried from New York 
to Paris, and taken up most enthusi- 
astically by the admiring Frenchmen. 
But the models come back to us with 
the smart addition of linen or pique 
collars and cuffs. We had the prettiest 
Paris models faithfully copied by our 
best American manufacturers; and the 
suits are ready to-day, in smart gray 
homespuns, plain and in mixtures. 

Bought several thousand of these 
suits because we liked the style and 
could save nearly half in the price. 
But if the style and quality hadn't 
suited we'd have passed them by. We 
illustrate one of them. Isn't it a marvel 
for $2.95? Made of fine union linen in 
full shirt waist style. Notice the white 
band of embroidery down front of 
waist. Skirt, too, with its panel front 
gore of embroidery. All around stylish 
suits that were made to sell for nearly 
double, $2.95.— The Fair, Chicago, III. 

Unquestionably one of the most im- 
portant offerings of the spring season. 
In fact, a most representative collec- 
tion of beautiful tailored suits. The 
woman who admires correct dress will 
particularly fancy this gathering of new 
models.— Siegel Cooper Co., New York. 
■TO-WEAR SUITS 



1140 



ADVERTISERS CYCLOPEDIA 



The new spring suit styles. There 
are many, and we want you to come 
and see them. The correct ideas. That 
feeling of uncertainty is not here — our 
styles are correct. We are showing 
more new styles now than were ever 
shown before so early. Beautiful crea- 
tions direct from the makers — who set 
the styles and fashions. There are many 
styles to choose from. Made up in 
the new browns, rich changeable silks, 
the new French checks, in a host of 
pretty effects. Styles are absolutely 
correct. Our showing offers many ex- 
cellent suits. — Hale's, Sacramento, Cal. 

The makers have displayed their best 
efforts and outstripped all previous en- 
deavors in their zeal to produce the 
finest collection of tailored suits ever 
presented to the Brooklyn public. You 
may best judge of the success of their 
efforts. We cannot praise them too 
much. Not one of the minutest details 
has been overlooked in the construction 
of these suits. The sleeves set in per- 
fectly, all seams finished in the smooth- 
est manner — the closest inspection elicits 
entire satisfaction and admiration. — 
Abraham § Straus, Brooklyn, N. Y. 

A final cleanup of twenty tailor-made 
suits of various kinds, in Eton, blouse, 
corset and jacket styles, made of plain 
cloths, fancy mixtures and serges. All 
the jackets have silk linings. The skirts 
are for the most part plain kilted ef- 
fects. Nearly all are models of fall 
styles, but are the last of lines that 
will not be reordered. If you need a 
good serviceable knockabout suit you'll 
find no opportunity like this again this 
season. One or two of the suits were 
priced $22.50 originally — not one is 
worth less than $12.50. All sizes in the 
lot; mostly colors, but a few are black. 
— The Crescent, Spokane, Wash. 

One great point about the Quigley 
suits is that they get away from that 
commonplace "sameness" that makes 
many tailored suits look like a lot of 
uniforms. — Quigley, New Haven, Conn. 

Women's midsummer suits of voile 
and mohairs. — For the women who do 
not care for tub dresses we have made 
ample provisions. Walking suits of 
lightest weight mohairs and airiest of 
voiles. Solid colors and new check ef- 
fects. — Joseph Home Co., Pittsburg, Pa. 

Women's dressy tailor-made suits 
much lowered in price. Many of the 
handsomest tailor gowns in this offer- 
ing are original models; the smartest 
beauties that set the fashion for others 
to follow. Never but one of a kind is 
ever brought along, so no fear need you 

WOMEN'S READY 



have of seeing a duplicate in this neck 
of the woods. But beside these, some 
lesser lights, which appeal to those want- 
ing extremes. Altogether a well varied 
assembly from which any woman may 
choose advantageously. — Walker Broth- 
ers Dry Goods Co., Salt Lake City, Utah. 

Every conceivable style that the de- 
signer's art originates — and Fashion ap- 
proves — finds representation in our su- 
perb stock of women's spring suits. 
Values incomparable — in the strictly se- 
vere styles — the exquisitely embellished 
novelties — almost limitless. Inspection 
invited. — Mahler Bros., Neio York City. 

Every one was made by a tailor. Ex- 
amine the well-made jackets; turn the 
skirts inside out and see how splendidly 
every one is finished and staved and tail- 
ored ! The time has come when every 
wool suit in the store must pick up its 
skirts and run. We've made the path 
smooth for them by cutting down the 
prices until they just can't go any lower. 
Staple suits, novelty suits — every fine, 
light Summer-weight woolen suit joins 
in the rush regardless of the fact that 
they are the prettiest models and best 
colors shown in Peoria this season. — P. 
A. Bergner §■ Co., Peoria, III. 

These Items Are Stunning! Women's 
Tailored Wear — More Good News.— 
Isn't it astonishing how wonderful the 
values are in this Tailored Wear Store. 
It was only a few days ago that a Man- 
hattan woman attended a sale and stat- 
ed this store was "the only thing she 
envied Brooklyn women." Before she 
went home she found many other rea- 
sons for envy — but here again are the 
most beautiful summer suits that can be 
bought today, and yet just half price to 
pay for them. — Abraham $ Strauss, 
Brooklyn, N. Y. 

If you appreciate quality and style 
in a tailored garment you cannot afford 
to make your autumn selection until 
you have seen our new fall suits. We 
have them in the most advanced ideas. 
They are the kind you just have to slip 
on and you're dressed up for a shopping 
tour, a carriage drive or an informal 
call. — Cartwright's, San Bernardino, CaL 

Correct suit styles for the spring sea- 
son. Those women who desire their ap- 
parel to be distinctive and original, cor- 
rect in style, tailoring and fit, should 
see our exhibit. Every garment por- 
trays that vital element of style char- 
acteristic of the best custom tailoring, 
having been made in strict accordance 
with specifications furnished by us.— 
Blowenstein $ Bros., Baltimore, Md. 
-TO-WEAR SUITS 



OF SELLING PHRASES 



1141 



WOMEN'S READY-TO-WEAR 
DRESSES 



One of the most interesting facts re- 
garding these imported dresses is that 
it actually saves money for women who 
wear this sort of dress. We can sell 
Paris dresses in our store for less than 
you as an individual could buy them 
in Paris. We can sell a Paris dress for 
less than you can have any dressmaker 
in America duplicate it for! These are 
two astounding facts that need to be 
most clearly understood. The only ques- 
tion for you to settle is whether we 
have the exact dress you want. And 
that you can settle for yourself the in- 
stant you clap eyes on them. We have 
brought over an unusual number this 
year — more, we know, than any other 
Philadelphia store. And it has been said 
a dozen times that there was not one 
dress in the more than two hundred we 
imported, that the most conservative 
woman in this city would hesitate to 
wear. — Blum Bros., Philadelphia, Pa. 

Spring dress cottons for 1909. Best 
and broadest display. Charming in their 
loveliness. Fascinating in their beau- 
ty. Bewildering in their vast and 
varied color tones. Not the bold, star- 
tling effects, but the quiet, pretty pat- 
terns which are attractive in their sim- 
plicity. Manufacturers have simply gone 
their liiriit in producing these airy, fairy 
like dress cottons for the coming season. 
They are here in wonderful variety. We 
welcome all women to the showing. And 
for those who would enjoy selecting a 
new dress or two, who would delight 
in having first choice at the exclusive, 
we print news of some of the remark- 
able values. — Frederick Loeser $ Co., 
Brooklyn, N. Y. 

Yesterday morning we had eight hun- 
dred of these extraordinary dresses at 
this remarkable price. Our buyer had 
not returned and we did not know that 
another case was still to come, which 
brought us two hundred and fifty more 
of the dresses yesterday afternoon. The 
aisles of our costume store yesterday 
were the busiest thoroughfares to be 
found in the city. Notwithstanding the 
best organization to serve the public 
promptly, our space was far too small 
for the requirements of the day's occa- 
sion. Of course, there were hundreds 
of women who were unable to come 

WOMEN'S READY- 



yesterday, or were afraid of the promise 
of inclement weather. They will be 
glad to know that several hundred of 
these dresses are here to-day to select 
from. They are the most remarkable 
offerings in new silk dresses ever known 
to the retail trade. All of the dresses 
have been made up within the last few 
days, and there is very wide variety of 
styles to meet practically every taste. 
Plenty this morning, but remember you 
must be prompt now. $9.50 each, and 
every dress worth more than double. — 
John Wanamaker, New York. 

Elegant Fall Shirt Waist Suits.— Sat- 
urday morning we will place on sale 
the nobbiest array of new Fall shirt 
waist suits shown anywhere. When you 
want a swell suit with character, at a 
small price, come here, for we guarantee 
to save you half. — The Boston Store, 
Joliet, III. 

Fall Walking Suits. — Women who 
appreciate exclusiveness will be delighted 
at this first showing — for first garments 
frequently possess charming style fea- 
tures that don't appear later. The men's 
style of suits are closely followed, even 
to the cut of the garments. — The Fair, 
Muncie, hid. 

Spic-span-new silk shirt waist suits, 
correct in every detail of style for the 
new season. Made in a number of beau- 
tiful shades of both plain and change- 
able taffetas, of an excellent quality. 
The suits are thoroughly made, nicely 
tailored, and will please every woman of 
good taste who wants a smart suit for 
early spring wear. The colorings in- 
clude black, blue, green and brown in 
the plain taffetas, and jasper, blue, 
brown, green and red in the changeable 
shades. — Wanamaker, New York, N. Y. 

A remarkable clearance of women's 
dressing gowns. $4, $5 and $6.50 styles, 
Monday $2.50. One table is piled high 
with these comfortable garments, and 
we have laid special plans for their quick 
clearance Monday. It just happens most 
timely to many to turn that Christmas 
gift that was forgotten into a New 
Year's present of one of these hand- 
some gowns. Some of our handsomest 
dressing gowns are included in this of- 
fering.— The T. Eaton Co., Winnipeg. 
TO-WEAR DRESSES 



1142 



ADVERTISERS CYCLOPEDIA 



More interested in setting on prices 
that will quickly clear them. The con- 
traction of department quarters, coupled 
to the fact that these are the styles of 
this summer season, influences a more 
generous rate of reduction than would 
otherwise prevail. Is The Store of Sat- 
isfaction's buyer better informed of the 
trend of fashion or is this only another 
instance where we make better prepara- 
tions to supply a season's demand? Cer- 
tain it is that in no other of shirt 
waist suits, either in volume or variety. 
— W. H. Scroggie $ Co., Montreal, Can. 

Handsome white costumes suitable for 
graduation and evening functions, white 
shirt waist suits for general warm 
weather wear. Every garment is finely 
made, and you are assured of perfec- 
tion of fit and finish. Your taste can 
be satisfied as to style and price from 
our generous assortment. — Hills, Mc- 
Lean <$• Haskins, Binghamton, N. Y. 

What a sensation ! — chambray or per- 
cale in polka dots, stripes, plain colors. 
Be sure and ask the saleswoman to 
show you that startling black-and-white 
plaid — it is surprisingly pretty. The 
big sailor collar is of pique, or of goods 
trimmed with pique; cuffs and shield 
of pique, the shield with embroidered 
emblem. Full skirt and deep hem. 
There isn't a dressmaker in the city who 
would cut and fit and finish the dress 
for 65c. — not counting the material and 
the findings and the trimmings. A 
great chance to get three for almost 
the very-day cost of one. — N. Snellen- 
burg $• Co., Philadelphia, Pa. 

All are distinctly the summer tailor 
dresses and very excellent choosing is 
here. Many are imported models, the 
style-setters that others follow. The 
making alone on any one of these is 
worth the price now asked. — Walker 
Bros., Salt Lake City, Utah. 

Shirtwaist dresses, $3 — and when you 
see them you will say the waist or 
skirt is worth that much. The greater 
part all white — fresh, spotless, snowy 
white. Every one cool and sheer and 
dainty. A thousand in all — surely no- 
body need be hot and uncomfortable 
this summer. — Wanamaker's, Philadel- 
phia, Pa. 

A clean-up sale of women's taffeta 
silk shirt waist dresses. They are exact- 
ly as illustrated, and every woman of 
taste will concede their daintiness. Made 
of fine quality changeable taffeta, in 
blue, green, brown and black. Full 
blouse waist. Flounce skirt with cord- 
ing on waist and flounce. Taffeta silk 
shirt waist dresses that are suitable for 

WOMEN'S READY- 



street wear or travel. — Siegel Cooper • 
Co., New York, N. Y. 

The Fall Dresses, Gimbels' Own 
Styles. — The gowns that are here now 
are the first models that the best makers 
of America have turned out, and 
turned out at our express command. 
Most of them, unless you buy of the 
cheaper sort, are not shown elsewhere. 
They are correct as to fabrics and as 
to shades. — Gimbel Brothers, Milwau- 
kee, Wis. 

Whoever first adapted the man's neg- 
ligee shirt for woman's Summer wear, 
deserves a niche in the hall of fame. 
And whoever evolved the shirt-waist suit 
should have the seat adjoining. — John 
Wanamaker, Neio York. 

We are doing a phenomenal business 
this week in these wool shirt waist suits. 
It doesn't take more than a glance to 
convince any one of their wonderful 
cheapness. They are all the best and 
most desirable styles to choose from. — 
Israel's, San Bernardino, Cal. 

Silk Shirt Waist Suits for as little 
as $10.00. Sit down and count the cost 
of the materials and making, not to 
speak of time and trouble. Then con- 
sider whether it is not better to come 
here first thing this morning for one 
of these Suits. — Gimbel Bros., Philadel- 
phia, Pa. 

It's not remarkable, when the mer- 
cury is philandering with the fifties, and 
turned-up coat collar and hot tea are 
de rigeur, that there should be slacker 
selling of shirt waist suits — those em- 
inently summery dresses — than when the 
thermometer trips lightly in the nineties. 
We want to hasten matters a little, and, 
at the new prices we've put on these 
jaunty suits, you'll find it conservative 
and profitable to discount now the real 
advent of summer weather. — The Under- 
Price Store, Baine, III. 

Four exceptional offerings of shirt- 
waist suits. — The interest of every 
woman, to whom summer comfort is & 
matter of concern, will be attracted by 
this remarkable group of offerings to- 
day. For these are the garments that 
make hot days delighful indoors and 
out. The styles are the most attractive, 
and the prices speak eloquently for 
themselves. — Wanamaker's, New York. 

Shirt waist suits in delightful abun- 
dance. These dainty, airy dresses 
breathe coolness wherever they go. 
With a rising thermometer the demand 
— earlier than expected — for shirt waist 
suits has leaped up with a bound. As 
usual, we are prepared, and as never 
before. — Batterman, Brooklyn. 
TO-WEAR DRESSES 



OF SELLING PHRASES 



1143 



Four exceptional offerings of shirt- 
waist suits. — The interest of e very- 
woman, to whom summer comfort is a 
matter of concern, will be attracted by 
this remarkable group of offerings to- 
day. For these are the garments that 
make hot days delightful indoors and 
out. The styles are the most attractive, 
and the prices speak eloquently for 
themselves. — Wanamaker's, New York. 

To-morrow we shall offer seventy-five 
brand new silk shirtwaist suits at prices 
from a third to a half less than their 
actual worth. It's, a line our Eastern 
buyer secured from the famous " Mon- 
ogram " Suit and Waist Co., at a very- 
much-below-regular price, and as usual 
we are going to share our good fortune 
with the Los Angeles public. For proof 
of the genuineness of these values we 
would refer you to our regular stock 
where you may see duplicates of these 
very suits, which were bought under 
normal conditions but a few weeks ago, 
and priced from $25 to $35 each. Aside 
from the question of price these suits 
possess merits of style, of newness and 
exceptional workmanship that will ap- 
peal to women who know. And as we 
are special agents here for the Mono- 
gram suits, there is no likelihood of the 
style becoming common. — N. B. Black- 
stone fy Co., Los Angeles, Cal. 



They are not the ordinary suits that 
shrink and pull out of shape when 
washed. In fact, they are brighter and 
daintier than ever after cleansing, for 
the materials are qualities that main- 
tain the Simpson-Crawford Co.'s stand- 
ard — high-grade cheviots, percales, ging- 
hams, madras and lawns. Every one is 
made in a superb manner and there are 
twenty charming styles embracing the 
daintiest patterns you ever saw. — 
Simpson Crawford Co., New York. 

Shirt waist dresses you'd pay $2.00 
for, at $1.00. It is a wonder! Now just 
when you are looking for bargains in 
shirt waist dresses we announce a value 
beyond all expectation, 1,000 brand new 
shirt waist dresses, stylish, desirable 
from every point of view. Dresses that 
answer every seashore, mountain, coun- 
try and town summer purpose and save 
you a snug sum besides. Though the 
quantity is large, do not delay, complete 
run of sizes may not last long, dresses 
we could ask $2.00 for, and give you 
good value, going at an even $1.00. — 
L. S. Plant <£ Co., Newark, N. J. 

Charming summer dresses at half 
price, and very much less. Here is one 
of the finest pieces of news that women 
have read this season. It seems almost 

WOMEN'S READY- 



too good to be true— but it is true, or 
you know that it wouldn't be printed 
here. 

The manufacturer had about a hun- 
dred and seventy-five dresses, and he 
wanted to quit. He didn't care what 
they had cost him to make. He had 
made his season's profit; and any price 
he got for them was so much more gain. 
That's the whole story — old and com- 
monplace enough.— Wanamaker, Nevy 
York. 

The Shirt Waist Sale adds materially 
to the feminine wardrobe. It is so prac- 
tical, and such an all-round and useful 
dress to have: appropriate for the prom- 
enade and for an outing. Just now, 
too, the Shirt Waist Suit is in the height 
of favor — another reason for having one 
this summer. We briefly describe a few 
numbers, in white that are as charming 
bits of feminine wear as one could wish 
to see. — Strawbridge fy Clothier, Phila- 
delphia, Pa. 

A price surprise in women's dressing 
gowns. The opportunity to buy these 
comfortable dressing gowns at so much 
less than their actual worth is due to 
our decision to discontinue this special 
line for the rest of the season. No 
more than two hundred at the outside 
figure. — The T. Eaton Co., Winnipeg. 

In one of our show 'windows to-day 
we display specimens from a group of 
beautiful dainty white dresses that we 
shall place on sale to-morrow at just 
about half real value. They are all 
new styles and just right for July and 
August wear at garden parties, after- 
noon and evening receptions, summer 
theatre, etc., airy, fluffy, bewildering, 
pretty and graceful. Materials are fine, 
soft, sheer, mercerized, mousseline, de 
soie with embroidered silk dots, plain nets 
and china silk. All are made with full 
blouse waists, but scarcely two are alike. 
Some are trimmed with dainty Valen- 
ciennes lace edge and insertion, others 
with beading and ribbon. All are elabo- 
rately shirred, tucked, plaited and 
ruffled. Some have full bertha of lace. 
Deep shirred girdles of white, light blue 
or pink silk. Skirts have white silk 
drops and are elaborately shirred, 
ruffled and trimmed to match waists.— 
Keely Co., Atlanta, Ga. 

Your summer comfort lies with things 
that will go in the wash and come out 
fresh and clean. The styles we speak 
of to-day are just the kind you can 
always keep fresh, and they are under- 
priced just when most wanted. — The 
Scott, D. G. Co., Cleveland, Ohio. 
TO-WEAR DRESSES 



1144 



ADVERTISERS CYCLOPEDIA 



Yes, 'tis hot and still a-heating. Now, 
why not do the most sensible thing you 
could do by coming down here and get- 
ing into one of our delightfully cool 
shirt waist suits. — The Bon Ton, Al- 
toona, Pa. 

Here's what Paris prophesied two 
weeks ago — and what has come true to- 
day: "At the risk of repeating myself, 
I mention that a dressmaker said that 
lots of white embroidery-linen dresses 
will be the thing for next season, with 
two kinds of laces, Valenciennes and 
French imitation of Irish; or linen 
skirts with glace silk jackets like en- 
closed samples, or lace jackets to match. 
Lingerie dresses will be very good." A 
wideawake American designer, who has 
had one eye on Paris and her styles 
and the other on Philadelphia, waiting 
for the Southern exodus to begin, sends 
us sixty-seven dainty little frocks for 
this morning. They will show you the 
revival of the new " old regime styles " 
in their Directoire jackets; and show, 
too, the swing of the pendulum back 
to short little blouses and loose jackets 
that are charming in the summer ma- 
terials. — Wanamaker, Philadelphia, Pa. 

These fifteen hundred smart new 
shirt waist suits came to us through 
one of those advantageous deals which 
has brought many an exceptional value 
Bloomingdale-ward, and has particularly 
gained for our suit store the famous 
reputation it has for just such bar- 
gains. — Blooming dale, New York. 

High-Grade Shirt Waist Suits of 
silk, fashionable in material, trimming, 
design — up-to-date in every way, strictly 
this season's styles. Suits which will 
give more than a summer's service; for, 
while they are appropriate for the 
cooler days that will certainly come, 
whether at seashore, mountains or in 
the city, they can be worn far into the 
autumn. Not many of a kind, but a 
variety of styles. — Strawbridge $ 
Clothier, Philadelphia, Pa. 

The shirt waist suit of lawn or linen 
is the acme of comfort and daintiness 
for hot weather wear. It rides the top 
wave of popularity and deservedly so. 
The suit section stands ready to fit you 
to your satisfaction with one of these 
trim creations: Shirt waist suits of 
white lawn with black polka dots; waist 
and skirt finished with box plaits with 
hemstitching in center of plaits, fancy 
stock collar and cuffs, very desirable 
and nobby suits. — Minneapolis Dry 
Goods Co., Minneapolis, Minn. 

Silk Shirtwaist Suits at Newly Little 

Prices. — There's a snap and dash about 

WOMEN'S READY 



these lovely silk dresses that will in- 
stantly command the attention of all 
discriminating women. And such a vari- 
ety. The whole list of summer silks 
is represented. — Kaufman's, Pittsburg. 

Carefully dressed women will appre^ 
ciate this offering of high class Silk 
Shirt Waist Suits of rich plain and 
changeable colorings and the newest 
Stripes and checks in French taffeta. 
These are beautiful styles — such as have 
been selling for double the prices they 
now bear. — Emery, Bird, Thayer fy Co., 
Kansas City. 

These are the choicest and prettiest 
of the popular priced summer dresses. 
All were carefully selected from our 
regular stock, and they are in absolute- 
ly perfect condition. Now, right at the 
height of their wearing time, they are 
offered to you at these liberal conces^ 
sions. — Wanamaker, New York. 

I came, I saw, I conquered — quoth 
the great Julius Caesar, to whose name 
July does honor. Similarly, our Shirt 
Waist Suits have but to appear and be 
seen to conquer. And they do it by 
uniting such irresistable prices and styles 
as these. — Strawbridge $ Clothier, Phil- 
adelphia, Pa. 

We are very proud of the continuous 
admiration which is being shown for 
the smart dresses that we are present- 
ing this fall. It is true that we have 
made greater efforts than ever before. 
— Wanamaker, New York, N. Y. 

Now what will those of you who still 
need a shirt-waist or two for this sea- 
son's wearing say to us, when we tell 
you of these three groups, taken from 
our own stock, full of the latest style- 
touches, and marked at new, much low- 
ered prices? — Wanamaker, Neio York. 

Cool shirt waist suits. — Women who 
want something light, cool and sum- 
mery will buy here both for the low 
price and the comfort of having a 
summer suit that will be cool and 
pleasant to wear. — Emery, Bird $ 
Thayer, Kansas City, Mo. 

Many a woman has blessed the clever 
chap that evolved the shirt waist suit. 
Rightly, too, for he discovered a short- 
coming in women's outfit, and satisfied it. 
Dreams of summery dresses. — A. D. 
Matthews' Sons, Brooklyn, N. Y. 

Summer dresses of linen, crashes, 
pongees, taffetas, foulards, point d'es- 
prits and nets. All beautifully and 
smartly trimmed with dainty laces, in- 
sertions, Mayings of embroidery and 
appliques, many with fine tucking and 
plaitings. — Blooming dale's, New York. 
TO-WEAR DRESSES 



OF SELLING PHRASES 



1145 



An exquisite group of foreign dresses. 
Simultaneously with the arrival of our 
costume chief from abroad we present 
to-day a remarkably handsome group of 
dresses which he brings, to show the 
first foreign ideas for Spring gowns. 
Every gown sparkles with originality 
and artistic beauty. We are sure you'll 
enjoy viewing them. — The Wanamaker 
Store, New York. 

These charming creations are of the 
newest and daintiest get-up. They rep- 
resent the simple lines and surplus 
stocks of leading manufacturers of high- 
class, about-the-house wear for women, 
and as such are naturally in styles all 
the rage now. The entire selection has 
been featured at such low prices for 
Wednesday that there ought to be un- 
usual selling in this section. — Siegel- 
Cooper Co., New York. 

Beautiful Silk Shirtwaist Suits. — In 
all of our experience we never saw any- 
thing like them for such a price and 
Brooklyn women know the offers this 
store has made during the spring in this 
wear. Now did you ever hear of a 
gracefully made taffeta silk dress — a 
stylish, attractive, up-to-date suit for 
less than $10? To-morrow the price will 
actually be §6.95. — Abraham <f Straus, 
Brooklyn, N. Y. 

A Sale of Those Very Fashionable 
Silk Shirt- Waist Suits.— That'll prove of 
great importance to women who want to 
be correctly and economically attired — 
silk suits are to reign supreme this sum- 
mer; they'll be all the " go " for " Expo." 
as well as street wear. You can own 
a pretty serviceable one at a substan- 
tial saving if you come Monday and 
share in these three unusual silk suit 
values that we've prepared. — Famous, 
St. Louis, Mo. 

Hot-Weather Dresses for Women. — 
" Oh, to be a woman ! " sighs mere man 
when the hot days come. There never 
was a season when there were so many 
kinds of cool, airy dresses, all ready- 
made for women to choose from. They 
are shown here in abundance. Then 
the prices are so little that the finished 
dress costs little more than the necessary 
materials. — Wanamaker's, New York. 

Summer is surely here. Our conscien- 
tious effort to excel has governed the 
selection and the presentation of 
women's summer suits. There will be 
a special exhibit Monday of women's 
dresses for mid-summer wear. The 
lingerie princess models are elaborate to 
a great degree, and there are many new 
notes of decoration in the treatment of 
lace adornments, hand-embroidery, inter- 
WOMEN'S READY 



woven lines of lace and medallions of 
filet lace and embroidery, designed in 
many distinctly different models, fault- 
lessly finished and elegantly tailored. 
The tailored linens are dashing and 
stylish, and include all late innovations 
in box, semi-fitting, pony coat and three- 
piece models. Under ordinary weather 
conditions these would be rightly val- 
ued at 25 per cent more than prices 
that prevail now. Our offerings Mon- 
day are noteworthy, by reason of the 
great diversity of models and fabrics, 
and radical price concessions. — Saks. 

Women's shirtwaist dresses. Some 
three hundred and fifty of the prettiest 
little summer dresses you ever saw at 
this price are to go out in double-quick 
time to-day. These are made of very 
fine lawn and flowered batistes, elabor- 
ately trimmed with embroidery^ tucks 
and Val. laces. Skirts are gracefully 
hanging models, trimmed to match. — 
Wise, Smith §• Co., Hartford, Conn. 

Women's pretty house dresses. Good 
style garments that have an air of grace 
and beauty — without too abundant trim- 
ming — just right for the hot summer 
days. These dresses are combination 
garments of dressing sacque and skirt, 
made of dark color percales; and are 
made without linings and are cool and 
comfortable; cut right — sewed right — 
finished right. In every respect as good 
as you'd make them — minus the hours 
of sewing and fussing. — Whitehouse 
Dry Goods Co., Spokane, Wash. 

Pretty wash dresses. A good sized lot 
in a splendid assortment of styles. Both 
white and colored. Just the sort of 
dresses you want for every-day wear 
and afternoons at home. Materials are 
chambrays trimmed in various ways, 
some with all-over embroidery, others 
with little fancy pearl buttons. The 
skirts are all pleated. With these are 
also shown some very handsome white 
lawn dresses trimmed with insertions. — 
The Crescent, Spokane, Wash. 

To those who contemplate purchasing 
summer icash dresses, the splendid 
showing of Peoria's big specialty store 
should be of more than passing interest. 
There are tub clothes of all descrip- 
tions, comprising shirt-waists, princess 
and lingerie dresses in boundless vari- 
ety; dainty summer suits in percale, 
lawn, mull, chambray, linen, duck, or- 
gandy and point de esprit; a hundred 
different diversities of attractive trim- 
ming schemes in lace and embroidery; 
refreshing summer dresses that can be 
bought as low as $2.98. — Rosenthal, 
Peoria, III. 
TO-WEAR DRESSES 



1146 



ADVERTISERS CYCLOPEDIA 



WOMEN'S READY-TO-WEAR 

SKIRTS 



Black voile skirts surprise at $10. 
Two extra values for you Saturday — 
either style $10 — excellent material in 
both. See the one with fan pleats front 
and back — box and side pleated hip 
panels trimmed with tiny taffeta straps 
— at foot a one-inch and two narrower 
taffeta folds, around skirt between the 
pleats turning upward to follow the 
outline of front panel. Then the very 
new 25-pleated skirt of twine voile — 
with three narrow, stitched folds all 
around at foot. Notice how deep the 
pleats are and how accurately laid. 
These skirts fit beautifully. — Mills Dry 
Goods Co., Topeka, Kan. 

Spring and summer separate skirts 
for June brides and others. It is, in- 
deed, a pleasure to shop in a store where 
such assortments can be found as we 
show you at this time. They are posi- 
tively one of the largest and best in 
Trenton. It includes every wanted ma- 
terial — all the latest and most fashion- 
able patterns. They're in Altman and 
Julian voiles, taffetas, chiffons, Pana- 
mas, worsted Panamas, checks, mo- 
hairs and fancy mixtures. The tailor- 
ing of these beautiful skirts is such as 
to make them real in appearance and 
fit gracefully any figure. They show 
the masterful tailoring in their many 
graceful lines. — Kaufman's, Trenton. 

Skirts. — In dress skirts, voiles are 
the favored/ materials this season. Our 
big assortment, however, embraces many 
other materials from which a splendid 
choice can be made. See our special 
leader, made of fine voile in the newest 
and most attractive style. — The Wm. 
Barie Dry Goods Co., Saginaw, Mich. 

These are brand new, swell 1909 
skirts. Every garment a smart spring 
model — strictly man-tailored. This is 
the best bargain sale of skirts ever 
offered over our signature, and should 
bring you bright and early to-morrow, 
rain or shine. Stylish, up-to-date skirts, 
made of splendid all-wool Panama, in 
black, navy and brown. Also a few 
skirts in fashionable spring suitings, 
block checks, broken plaids, etc, Actual 
$5.98, $6.50 to $7.50 values offered in 
Monday's sale, as long as they last. — 
/. M. High Company., Atlanta, Ga. 

WOMEN'S READY 



A splendid collection of distinctive 
skirts awaits you today. Perhaps 'twould 
be of interest to know that we put the 
same care into the selection of our sepa- 
rate skirts that we give to our fin- 
est suits or coats, perhaps a little more, 
for separate skirts that are really worthy 
are not easy to find. These skirts fill 
all our requirements — which are your re- 
quirements — perfectly. There is cloth 
quality in them — fabrics of high grade 
that hold their shape and looks through 
long service. There is style quality — 
the up-to-date ideas of the best makers 
are embodied in these skirts. Every 
skirt this spring is plaited — but in these 
models this is varied in scores of most 
attractive ways. Then the quality of 
workmanship — the cut — the fit — the fin- 
ish — is up to the best of custom work. 
The prices you will find most satis- 
factory. We want you to see our exten- 
sive line of these garments for sum- 
mer wear, which is now ready for your 
selection. — The Fair, Ft. Worth, Texas. 

Stylish tailor-made skirts to your 
measure at $5.00. It is no easy thing to 
get variety, good style and a good fit in 
a skirt for $5.00. But we have con- 
vinced thousands of women that we do 
this — and more. At this price we will 
make to your order a stylish skirt for 
business, a dressy skirt for walking, or 
a serviceable skirt for knock-about wear. 
Elegantly tailored, daintily finished and 
a perfect, graceful fit guaranteed. This 
price includes choice from among a 
splendid collection of mohair Sicilians, 
brilliantines, broadcloths, storm serges, 
nun's veilings, eoliennes, panamas, chev- 
iots, granites, cashmeres, henriettas and 
fancy suitings. Beginning to-day this 
most liberal offer holds good until Wed- 
nesday, May 29th. — Gilchrist Co., Bos- 
ton, Mass. 

Ready Tomorrow — Tub Skirts for 
Women. — Yes, ready in full assortment. 
Every fabric that is intended for tub 
skirts is represented (that is, every fab- 
ric that will stand wear) and all the 
new ideas in weaves and tints. The 
models are exclusive and embrace many 
new ideas in the use of tucks and 
pleats, side pleats, and single or double 
box pleats. — Joseph Home Co., Pitts- 
burg, Pa. 
TO-WEAR SKIRTS 



OF SELLING PHRASES 



1147 



Great values in stunning skirts. Our 
assortments of handsome, stylish skirts 
is the largest and most comprehensive 
we've ever shown. The most critical 
dresser will find complete satisfaction 
here. Right House separate skirts are 
manufactured by ourselves from very 
superior imported cloths. The styles 
are copies of high class New York and 
Paris models and are exclusive with this 
store. Every skirt is a model of grace 
and distintiveness, giving the wearer 
that undefinable well dressed air so 
hard to obtain, with the good tailoring 
and extra qualities of materials make 
these special bargains. — Thos. O. Wat- 
kins, Hamilton, Can. 

Very pretty wash skirts. Useful as 
well as pretty, an excellent skirt for 
daily use around the home. It's made 
of English duck, firm and heavy, full 
width, 7 gored, deep hem, the charm of 
the garment lies in the gracefulness of 
the fit. The skirt hangs as nicely as the 
expensive kind; colors navy, black, 
French blue or in polka dot. You can't 
buy the material and trimming in one 
of these skirts at our selling price. — 
Redlick's, Fresno, Cal. 

Everything indicates that these black 
taffeta skirts are to be the favorites. In 
fact these are garments that most every 
woman likes to wear if she knows she 
can get the good wearing quality of taf- 
eta. We have just that quality — the 
kind that will wear well — made up in a 
big assortment of beautiful plaited 
models in silk. Now is the time to buy, 
while you have the selection. Prices 
from $8.95 to $20. — Espenhain, Milwau- 
kee, Wis. 

Stylish skirts. Fashion's favorite skirts 
are to be found here. Finest collection 
in the city of ladies' tailored walking 
skirts in all the newest checks and 
stripes; light and dark colors. New and 
exclusive styles. All sizes, and all mod- 
erately priced. — G. D. McKay $• Co., 
Winnipeg, Can. 

Sale downstairs of women's skirts. 125 
of the skirts are in a sale that should 
prove very interesting to that number 
of women. The skirts were purchased 
at special discounts, and having been 
acquired in that manner, we share the 
advantage. The sale is a timely affair, 
coming as it does when every woman 
finds great use for an extra skirt or two 
to see her through the winter in com- 
fort and with satisfaction. Opportuni- 
ties like these do not linger, so we ad- 
vise being prompt. — John G. Myers Co., 
Albany, N. Y. 

More new skirts to choose from — the 

WOMEN'S READY 



most complete line ever shown in this 
city, embracing everything that's new 
and good. Materials are mixtures, Pan- 
amas, worsteds, voiles and silk in a great 
variety of colors and sizes. — Jos. Meyers 
$ Sons, Salem, Ore. 

We have just received another ship- 
ment of this beautiful fall and winter 
novelty and they are now on sale. These 
skirts are made instep length, hang 
evenly and gracefully all around, re- 
quire no carrying and we make this very 
important statement — we guarantee 
them to hold their shape. They are 
made of fine cashmere in shades of 
black, navy blue, royal blue, brown, tan, 
and champagne. — The Beall-Livingston 
Dry Goods Co., Columbus, O. 

Annual sale of separate dress skirts. 
Of course you'll want a separate skirt 
to piece out the season — most women 
do — (and you'll certainly not find a bet- 
ter place to secure one than here). It's 
our business to anticipate your wants, 
and in doing so we combine the art of 
supplying your needs at a great saving 
— that's why we sell so many skirts — 
(why you prefer to trade here). That 
last remark we did not exactly mean in 
a literal sense, because low prices are 
not the sole incentive in buying ready- 
to-wear garments (what you want is 
the style — distinctive elegance). If we 
were forced to take our choice we'd pay 
more attention to exclusiveness than to 
low prices, but we've the experience that 
enables us to combine the two. — Mandel 
Bros., Chicago, III. 

The maker took all his left-over 
pieces of summer materials and had 
them made up into these Walking 
Skirts, which we got for very much less 
than regular. They are made of strict- 
ly all wool Canadian Homespun Crash, 
seven gores, each one kilted, flaring out 
from the knee, handsomely tailored 
throughout. Each one of the seams is 
carefully bound inside, and there is 
every evidence apparent at first sight of 
the thoroughness of tailoring put into 
every garment in the lot. No dip or 
sagging in the back — thoroughly draped 
to swing evenly all around. — Golden- 
berg's, Washington, D. C. 

A woman cannot but delight in wear- 
ing one of our man tailored, made to 
order skirts. There's a clever air and 
a hang to them that you don't find in 
the ready made, and there are an origi- 
nality and a cleverness of construction 
that cause them to meet with the in- 
stant approval of every woman who 
sees them. And then, there are the 
prices. — Bergerman Bros., Pueblo, Colo. 
■TO-WEAR SKIRTS 



1148 



ADVERTISERS CYCLOPEDIA 



Just the time of the year when run- 
about skirts are in great demand, and 
to stop and tell you of how this great 
purchase was made in order to sell these 
beautiful, high-priced garments, at such 
low prices, would take up two pages. 
Be on hand Saturday, and take advan- 
tage of the greatest skirt sale ever in- 
augurated. Look at the prices. Every 
garment given as advertised. Money re- 
funded on any garment not wanted.— 
Given's Cloak House, Peoria, III. 

New skirt Prices. — Everyone is pre- 
dicting that we'll have a warm fall. "We 
won't say anythng about that. If we 
have the usual fall, there's sufficient 
warm weather in sight so that you 
should be intensely interested in these 
duck and other summer skirts that we 
forget all about the value of to-day. — 
Sibley, Lindsay § Curr Co., Rochester. 

Women's walking skirts, made from 
piece-ends of the finer cloths in our own 
factory, and worth $5.00, $6.00, $7.00 
(a few worth as much as $10.00), will 
be sold at $2.75 each to-day. We be- 
lieve they average somewhat finer than 
the lot sold last week, when hundreds 
of customers thronged this department. 
For this sale we have nearly six hun- 
dred skirts; of voiles, Panama cloth, 
mohairs, and mixed fabrics, in two 
handsome styles — one a kilt model, the 
other with a neat yoke effect, plaits on 
gores flaring from knee; perfect-fitting 
and well tailored throughout. Will 
you be in time? — Strawbridge $ Cloth- 
ier, Philadelphia, Pa. 

Smart wash skirts at big savings in 
price. Duck, pique, crash and linen 
skirts. Every skirt is well made — even 
the least expensive — in what careful 
sewing, expert cutting and fitting will 
do. All at small prices. Removal 
clearance sale prices. — The Wonder De- 
partment Store, Spokane, Wash. 

You may be going after chestnuts, or 
to gather autumn leaves that are 
painted so prettily now. What a cum- 
bersome thing the long skirt — and all 
the more so when you stop to consider 
the prices of these walking styles. — 
McCurdy <§• Norwell Co., Rochester. 

A handsome collection of high grade 
skirts made of finest pan cheviots, nov- 
elties and dark mixed effects, man-tail- 
ored throughout, and represent the 
highest grade of tailoring, in the kilt 
effects; same trimmed with match de- 
signs in stitched straps and small but- 
tons. — Gately <§• Donovan, Saginaw. 

What woman ever had too many good, 
serviceable, stylish skirts? None. That's 
why the strong savings offered during 
WOMEN'S READY- 



this special sale interests every woman. 
— Rosenbaum Company, Pittsburg, Pa. 

$4 walking skirts, $2.95. The ideal 
walking skirt for winter wear — splendid 
Lymansville cheviot that rain and snow 
cannot harm. Perfect fitting and neat 
as good tailoring can make them. Black, 
blue and brown. — Snellenburg, Philadel- 
phia, Pa. 

The excellence of value in our latest 
styles stands out as prominently as 
their wonderful shapeliness; so it is 
easy to see why we hold undisputed 
leadership in the walking skirt world. — 
Strawbridge <§• Clothier, Philadelphia. 

Women's skirts for outing, walking 
and dress. — It is delightful to wear a 
skirt in which you can be comfortable 
and have a good time without being 
haunted by the fear that you are going 
to soil it to a worse degree than a wash- 
ing can repair. Just that comfortable 
kind are the stylishly cut and well 
made. — Hysinger <§• Rosenthal, Peoria. 

New walking skirts. — For some rea- 
son or other the skirts that women have 
worn have been called walking skirts, 
when in reality they were golf or rainy- 
day skirts — turned up at the bottom 
and stitched several times around. The 
new skirts are as far away from that 
as can be imagined. They escape the 
ground when you walk, but they are of 
of fine cloths — novelties, broadcloths, 
Venetian, cheviots — the stuffs we used 
to make into the finest dress skirts, and 
the styles are like dress skirts except 
that there are no trains. There are a 
good many English and Scotch stuffs — 
worsteds, tweeds, home-spuns — used in 
these. — The Under Price Store, Peoria. 

Stock-taking discloses the fact that 
we have entirely too many skirts — and, 
we realize, to sell them quickly demands 
heroic measures in prices. We have cut 
without regard to former cost or value 
and will offer Thursday morning our 
entire stock of winter skirts at but a 
fraction of their former prices. Be 
early, as these are positively the best 
values ever offered. — John C. Lewis Co., 
Louisville, Ky. 

Monday will be a great skirt day in 
our cloak department, second floor. For 
weeks we have been planning to offer 
our many patrons an exceptional oppor- 
tunity to buy new skirts. Advance 
spring samples of new styles at practi- 
cally what the cloak would cost you in 
the regular way. The three lines speci- 
fied below are only in limited quanti- 
ties and are exceptional values. Early- 
shopping will bring its reward. — Simp- 
son, Toronto, Can. 
TO-WEAR SKIRTS 



OF SELLING PHRASES 



1149 



Cool Cotton Skirts. — This is the time 
when you must have such dress skirts 
as these. Heavy cloth garments have 
no place but in the wardrobe these days. 
Here are some special prices on new 
wash skirts that make it easy to dress 
comfortably. — The Crescent, Spokane, 

A dainty dressing sacque and sepa- 
rate skirt, an excellent quality lawn, in 
light and dark colors, with neat de- 
signs. The sacque has large sailor col- 
lar, fitted back, full front, with fancy 
border hemming. Full skirt, with deep 
flounce. — Blooming dale's, New York. 

Sensible summer skirts. — Here you 
will find just what you are looking for 
in the way of a skirt for all occasions — 
for the street, for dress, or for outdoor 
sports or tramping. They are in all the 
popular kinds and rightly priced. — 
Geo. K. Kline, Johnstown, Pa. 

We have just received by express a 
remarkably lucky purchase of women's 
skirts by our eastern buyer. Nearly 
one hundred walking skirts in all; over 
fifty different styles; about twenty dif- 
ferent materials. The skirts are all 
spic-span new spring styles — every gar- 
ment an authoritative spring model. 
The materials are broadcloths, herring- 
bone cheviots, fancy mixtures, clay wor- 
steds and fine tailorings; colors, navy 
blue, brown, black and mixtures. — /. 
M. High Co., Atlanta, Ga. 

This purchase of a manufacturer's 
entire output of high-class dress and 
walking skirts is bound to create wide- 
spread interest. You will find in the 
assortment skirts made of the best cloth 
and silk and we're going to offer them 
to you at prices below their real worth. 
A few of the leading values. — 8. Kann, 
Sons <$; Co., Washington, D. C. 

The skirts are plain — enough weight 
in the material to make them hang well. 
■ — Wanamaker's, Philadelphia, Pa. 

We'll give you six dollars for four 
fifty to-morrow in the shape of stylish 
walking skirts. — Z. L. White Co., Co- 
lumbus, O. 

No one can wear a short skirt all the 
time — but no one can wear a long skirt 
all the time, either. You can get the 
two to-day for about the price of one 
because we are clearing up odds and 
ends. — Wanammker'^ Philadelphia, Pa. 

The new large sleeves, the gracefully 
rolling collar, the smartly fashioned gir- 
dle effects, and the full shirred and cir- 
cular skirts are the features which will 
cause greatest comment in the new 
styles to be seen in our opening display. 
The materials especially favored are 
coverts, chiffon, taffeta, pongee, linen 
WOMEN'S READY 



and lace. The illustrations show but a 
few of the many handsome models. — 
Marshall Field $ Co., Chicago, III. 

Separate skirts. Only fifty of these. 
A little special lot our buyer picked up 
at a bargain. Materials include voiles, 
panamas, serges and wool batistes in 
black, navy and white, also some fine 
models of excellent imported worsteds 
in checks and stripes. Pleated effects 
predominate, of course. Some are fin- 
ished with folds of taffeta or straps of 
self material. There is a broad assort- 
ment of styles and a complete range of 
sizes and lengths for those who come 
early. Not a style in the lot worth less 
than $12.05, if priced in the regular way 
and from that up to $22.50.— The Cres- 
cent, Spokane, Wash. 

Fine dress skirts. You can buy lots 
of skirts at $4.95, but you won't get the 
style, quality and workmanship in any 
skirt for less than $7.50 to $8. Here is 
positively the best value in dress skirts 
you can get in the city. Black Panama 
with double box pleats down front, back 
and side; the panels between pleats are 
trimmed with narrow tucks and folds 
of same material. — Martin's, Peoria, III. 

White skirts. Our white automobile 
cloth skirts are the talk of all Trenton. 
The features about our skirts: They 
are wider than the average skirt you 
buy elsewhere; they are four yards 
around the bottom. Customers say they 
fit better and the workmanship is su- 
perior, and they have 3 1-2 inch hems in 
each skirt. We show five styles in all 
waist measures and lengths from 36 to 
45. The best skirt ever sold in this city 
at the price. — Miller-Schwartz Co., 
Trenton, N. J. 

Really costs very little to keep dainty 
and cool, if you go to the right store 
for your ready-to-wear suits. Be con- 
vinced by looking at these pretty White 
Shirt Waist Suits, any one of which will 
make you look as fresh as a rose with 
the dew still sparkling on it. — Straw- 
bridge $ Clothier, Philadelphia, Pa. 

Women's summer costumes at very 
reasonable prices. What a fine collection 
we show of the newest summer styles 
in women's shirt waist suits. A stock 
entirely new, crisp and beautiful. The 
range of styles is varied and complete, 
with most of the ideas exclusively ours; 
it's a relief certainly to know that you 
won't meet a hundred other people 
wearing a suit exactly like your own. 
The materials include muslins, linens, 
organdies, zephyrs, etc., all easy wash- 
ing and good wearing. — Hudson's Bag 
Stores, Vancouver, B. C. 
-TO-WEAR SKIRTS 



1150 



ADVERTISERS CYCLOPEDIA 



WOMEN'S READY-TO-WEAR 
WAISTS 



This assemblage expresses entirely 
original ideas of designers of note and 
unusual ability, and we believe the col- 
lection will prove the most interesting 
we have yet shown. There are tailored 
waists of unusual merit — also lingerie 
waists that will appeal to those whose 
requirements are for more fanciful cre- 
ations. There are waists at every price 
from the modest to the necessary cost 
of waists made entirely by hand. We 
invite your inspection. — Julius Gar- 
■(inkle <$• Co., Washington, D. C. 

This season's prettiest models, be- 
comingly trimmed with embroideries, 
laces, tucks, etc. — some have allover 
fronts, collars and cuffs daintily 
trimmed with narrow edgings — open 
back or front. These splendid waists 
are made in good lawns, fashioned in 
keeping this spring's correct style ideas 
— waists that are cut liberally full and 
wide and excellently sewed — the prod- 
ucts of America's cleverest waist mak- 
ers. — /. M. High, Atlanta, Oa. 

Elegant waists at half. An opportu- 
nity! A splendid opportunity! This 
sale of rich new waists includes our su- 
perb collection of evening models — the 
Clover brand. Dainty laces, nets and 
chiffons, unmatchable examples of 
French elegance. No use to attempt 
description. See them as they really 
are. At the theater, in the ballroom, 
at the reception, that's where they 
should be, and we're selling them at so 
near half price. When you see them, 
if you're a judge, you'll recognize their 
worth. Other lines are reduced. — The 
Mellon Store, Oklahoma, O. T. 

"Never saw such a pretty line in my 
life," was the expression of many who 
saw the line Saturday, and the prices 
so reasonable for such styles and quali- 
ties. We can only leave these on dis- 
play for a few more days, as we will 
need the room they occupy for our new 
millinery goods, so avail yourself of the 
opportunity and take a peep at them 
while they are on display. You will be 
tempted to buy if the see them. — Lantz, 
Mansfield, Ohio. 

In accord with shirt waist day we 
shall clothe our suit department in the 
daintiest combinations of laces, nets, 
WOMEN'S READY- 



embroideries, silks and lingerie. Never 
have we seen real beauty more profuse, 
and never have we had so good an op- 
portunity to impress you with the su- 
periority of our lines. Every waist is 
a work of art from the hands of the 
smartest designers, and there is a 
charming originality about them all 
which gives a distinctive air. — A. S. 
Knowles Dry Goods Co., Montgomery. 

Three new styles in white waists. 
Just received, three dainty new styles. 
One with pattern embroidered front in 
neat spray design with eyelet work- 
tucked in clusters to yoke depth. A 
style with heavy embroidery in floral 
design, and vertical rows of German 
Valenciennes insertion. Another with 
novelty yoke of embroidery and lace — 
wide front effect of embroidery com- 
bined with lace insertion. All short- 
sleeved styles. — The Mills Co., Topeka. 

Black silk waists are and will be big- 
ger favorites than ever this season, and 
we have prepared our stock to meet the 
demand. You will find a full range of 
sizes to select from in all these. Black 
taffeta waists — lace trimmed, short 
sleeves— $5.50 to $12.00. Black taffeta 
tailored waists — long sleeves, $5.50 to 
$15.00 Black Radium silk waists, elabo- 
rately trimmed with lace insertion and 
medallions, $9.00 to $15.00. Black net 
over silk waists, $12.50.— Dege $ Mil- 
tier, Tacoma, Wash. 

Chic and dainty blouses. New and 
attractive designs in ladies' fine lawn 
and muslin blouses. All beautifully 
made and trimmed — fine embroideries, 
laces, etc. The newest and latest styles 
and most bewitching creations are to be 
found in this magnificent display of 
blouses. All reasonably priced. A full 
range of sizes, from 95c to $7.50. — G, 
K. McKay fy Co., Winnipeg, Can. 

Lingerie waists of rare beauty and 
fascinating elegance. The dainty ele- 
gance of these lovely waists is sure to 
queen it once more in fashion's realm 
this summer. New styles, beautiful be- 
yond description, novelty creations from 
both New York and Paris. The display 
they make in our waist parlors is most 
fascinating. — The T. Eaton Co., Winni- 
peg, Can. 
TO-WEAR WAISTS 



OF SELLING PHRASES 



1151 



A new line of exquisite allover lace 
waists in the most attractive designs of 
the season; made over white China silk, 
some with hand-made lace medallions; 
lovely waists for evening wear; worth 
up to $8.50. — Bass', Atlanta, Ga. 

There is an informal exhibition in the 
ready-to-wear department of the styles 
in lawn waists which will be most fa- 
vored this spring. And to-day there is 
the charm of first choice. Long sleeves 
or short sleeves, lace and embroidery 
combinations, tiny tucks, wide pleats, 
heavy or filmy lace trimmings, or plain 
tailored styles. They're all here, at 
prices beginning with 75c. — C. Cohn, San 
Bernardino, Cat. 

Over a thousand stylish waists in a 
variety of ten models make one of the 
best mid-week offers of the season. Two 
very striking models are shown for the 
first time; one of dotted Swiss, another 
of fine lawn. Some have the entire 
front of solid embroidery; others with 
collar and cuffs of insertion finished 
with black velvet ribbon. Other models 
of Persian lawn and soft batiste 
trimmed with lace and embroidery, 'and 
some with entire front and back tucked. 
There are open back and open front 
styles; long or short sleeves. — Freder- 
ick Loeser $ Co., Brooklyn, N. Y. 

Beautiful waists moderately priced. 
The advantages for selection from our 
extensive lines have long since estab- 
lished this section as first in the city. 
The daintiness and attractiveness of 
these waists are suggestive of holiday 
gift making. From the viewpoint of 
even the most critically inclined the fol- 
lowing offers will be found to be of ex- 
ceptional worth. — Thos. C. Watkins, 
Hamilton, Can. 

The lace and net waists are in several 
models, open back and elbow sleeves. 
Some of the net waists have a Renais- 
sance lace collar; others are of imita- 
tion Cluny lace with pretty insertions. 
The silk waists are of messaline in 
black and colors; also of black taffeta 
in dainty effects and china silk in white 
and black. — Frederick Loeser <$; Co., 
Brooklyn, N. Y. 

We show a complete line of new 
spring styles in lawn, linen, lace and 
silk. Our new showing of handsome 
lingerie and linen waists are the most 
attractive waists we have ever shown; 
they are simply swell, so to speak. — J. 
L. Mimnaugh § Co., Columbia, S. C. 

Here's a chance to get your summer 

ivaists at a big discount. These are 

from last summer and are soiled, but a 

little soap and water will make them 

WOMEN'S READY 



look like new. All good styles, made 
of best quality of lawns and trimmed 
with embroideries and laces. — Mont- 
gomery Fair, Montgomery, Ala. 

Frilly enough and soft and fine and 
beruffled enough to have pleased even 
the famous lady of fashion herself. 
The material is softest batiste or hand- 
kerchief linen, with the fullness sup- 
plied by tiny pin tucks. At neck and 
cuffs and down the front are dainty 
plaited frills, lace edged. Fastening in 
front and other details made to corre- 
spond with Beau Brummel linen. — 
Frederick Loeser <f- Co., Brooklyn. 

Net and lingerie waists in a large va- 
riety of styles, beautifully trimmed, in 
a profusion of laces and medallions, all 
with new trimmed cuff sleeve. These 
waists suitable for evening and party 
wear. — Newman's, Springfield, III. 

Beautiful white lawn waists in the 
very effective 1907 styles, underpriced. 
They are selling fast and there's every 
reason why they should. Keen judges 
of good values readily recognize the 
low prices. In this instance it's a wise 
buyer who makes an early selection. — 
Montgomery Fair, Montgomery, Ala. 

Another shirtwaist proposition which 
should appeal. There is another at- 
tractive shirtwaist proposition at special 
counters to-day, something quite differ- 
ent in the waist line from any of the 
offerings of the season. Women's ath- 
letic waists, fine percales in pink and 
white, blue and white, and black and 
white checks with polkadots, and light- 
weight corded madras cloths in black 
and white effects. These waists are 
made with wide plait on the shoulder, 
pocket, turnback cuffs, French back, 
and separate white linen collar. — Sibley, 
Lindsay <§• Curr Co., Rochester, N. Y. 

Women's white lawn waists. 1907 
spring styles underpriced. These waists 
are selling fast. There is every reason 
why they should. New creations for 
the spring of 1907 at one-third off is 
attracting the attention of keen judges 
of value, hence the necessity to make 
your selection early. — W. M. Whitney 
\ Co., Albany, N. Y. 

The maker of the well-known and 
justly popular Derby Waists accepted 
our offer to clear his factory of all of 
the summer waists on hand. He was 
glad to dispose of them so he could at- 
tend strictly to the production of fall 
stuff — and we were glad to get them, as 
you will be when you get them for half 
the usual cost. — W. V. Snyder $ 9°* 
Newark, N. J. 
-TO-WEAR WAISTS 



1152 



ADVERTISERS CYCLOPEDIA 



The finest is worth $100 — and some 
woman who is looking for an unusual 
black waist made of embroidered lace 
will be glad to pay that much for it. 
At the other end of the line is a ten 
dollar French blouse, embroidered and 
put together entirely by hand. In no 
previous season have we had an im- 
ported waist of this sort to sell for so 
little. The handful of new things is 
just a taste of what is coming later. — 
The John Wanamaker Store, Philadel- 
phia, Pa. 

Peter Pan waists. These cool com- 
fortable summer garments are offered 
in pretty near any material you could 
suggest, lawns, madras, ginghams, and 
a whole host of mercerized materials. 
Plain whites or in colors, also a lot of 
pretty white ones in light blue and pink 
trimmings. Plenty of polka dot ef- 
fects, for which there seems to be an 
unsatiable demand. — The Crescent. 

These lovely silk waists price-sacri- 
ficed. The expected arrival of several 
new lines of silk waists makes it expe- 
dient to effect speedy clearance of these 
lovely waists. It's a fortunate occur- 
rence for many, as it entails on our 
part a price sacrifice of $1.00.— The T. 
Eaton Co., Winnipeg, Can. 

Immense sale waists. Great variety 
shirt waists, wrappers, sacques, kimonos 
and sweaters. News extraordinary — 
opportunities to save money that should 
stir every economical woman. So va- 
ried an assortment, such desirable, at- 
tractive styles and materials at prices 
so greatly below regular value have not 
been offered here before. Many are 
"while they last" groups which we know 
will go like the wind, so we warn you to 
come early. — L. S. Plant $ Co., Newark. 

The continued popularity of our ex- 
clusive and beautiful plaid silk waists 
was the incentive for the special sale we 
have prepared for Monday. The silks 
used in these waists — and they are 
beautiful silks — are patterns exclusive 
with us and which cannot be duplicated. 
There are no more of them to be had. 
We have made these charming silks into 
the prettiest and most effective styles 
of the season, in our own factory, fam- 
ous for the very high standard of its 
productions. The colorings of the plaid 
combinations are exceptionally beauti- 
ful — large designs, Rob Roy and mini- 
ature plaid being represented, and each 
waist trimmed to best express some 
color scheme throughout. Black and 
white club checks are also very stun- 
ning. Sale prices, $12.50 and $15.00.— 
Chas. A. Stevens $ Bro., Chicago, III. 

WOMEN'S READY 



If you want a plain waist for every- 
day wear, or a very pretty waist of silk 
or wool, here's a bargain opportunity 
that's going to bring a crowd to the 
second floor Friday whether it rains or 
shines. 250 waists all told. They are 
soiled — that's the straight-from-the- 
shoulder fact. We've marked them 
half-price and they are worth ever so 
much more. Come waist buying to the 
second floor to-day. You'll be sorry if 
you don't. — The Broadway Dept. Store, 
Los Angeles, Cal. 

Shirtwaist suit values. The splendid 
shirtwaist suit values to be found in 
our garment department are almost ir- 
resistible, and it's high time to buy one 
when such opportunities are presented. 
Here are serviceable, beautiful and 
charming garments that bear every 
mark of the approved styles, and that 
are unsurpassed in workmanship and 
materials. — Louis Einstein $ Co., Fres- 
no, Cal. 

The waists could not possibly be made 
for our selling prices — as a matter of 
fact those prices would not pay for the 
lace and embroidery used in the waists. 
The waists are perfect in fit and finish. 
The eyelet embroidery, the silk embroid- 
ery, the allover embroidered fronts are 
all admirably executed. There are 
styles with yokes of lace inserting, 
trimming of embroidered medallions 
and lace inserting. All button back. 
Some have half, others three-quarter 
sleeves. The cuffs and collars are 
tucked and have lace edge. All sizes. 
This is a competition-defying sale, and 
we are inclined to think that retailers 
who are offering bargains will sit up, 
blink and marvel at our daring. — 
Bloomingdale's, New York City. 

We've made a plunge in high-grade 
waists this season — secured a large as- 
sortment of the very most elaborate and 
exclusive waists the market affords. 
The stock is now complete and ready 
for buyers who want the finest and best 
for evening wear. These are waists 
that no ordinary dressmaker could make 
at any price — the finest materials — the 
daintiest styles — the highest grade 
waists shown anywhere in this city. To 
start the sale on these waists we offer 
four lines at the following cut prices. 
These are bona fide reductions and will 
be in effect this week only. Misrepre- 
sentation never goes over the name of 
Machin. You can buy these waists this 
week, knowing that you are actually 
saving just what we represent. It pays 
to walk a block or two out of the way 
to buy at Machin's. — Machin Shirt Co., 
Los Angeles, Cal. 
•TO-WEAR WAISTS 



OF SELLING PHRASES 



1153 



Beautiful silk waists that are actually 
bringing $10 in any good store in the 
land are now being sold here for $6.50. 
This is another of the great object les- 
sons that we have been showering on the 
people of Tacoma during this sale. — 
The People's Store, Tacoma, Wash. 

The latest novelties in Japanese silk 
waists, open back, short sleeves, lace 
and embroidery trimmed, special prices. 
— John H. Taylor, San Bernardino, Cal. 

One of the particular advantages of 
buying one or several of these waists at 
$4.98 is the remarkable saving to your 
pocket. The economy is patent when 
you see and handle the waists. Another 
is, the garments are extremely popular 
already, and the favor will increase as 
the season grows. Another is, the 
waists are very dressy and stylish. We 
might cite several more points, but 
these will do. — John G. Myers Co., Al- 
bany, N. Y. 

Handsome lingreie waists of fine Ba- 
tiste and Persian lawn with all-over em- 
broidery; truly exquisite creations; 
made in the daintiest styles with trim- 
ming of German Valenciennes lace and 
beautiful embroidery, designed and 
beautified with cluster tucks and with 
collars and sleeves charmingly trimmed 
with lace — models that are sure to win 
the favor of all who see them — new 
things, exclusive things and best of all 
in every wanted size. — Ilahne, Newark. 

An unusually beautiful collection of 
new and charming styles in women's 
waists makes this section especially at- 
tractive just now. There are pretty 
models suited to the demands of all the 
occasions when the dainty separate 
waist is worn. We mention three spe- 
cials. — Mandel Bros., Chicago, III. 

Thursday morning we will place on 
sale several dozen colored waists. For 
the most part they are samples, there 
being no two alike; a small proportion 
are from regular stock and will be 
found in correct styles for camping and 
outing wear. The assortment contains 
all styles, both short and long sleeves. 
Some button in the back and others but- 
ton in front. Both light and dark 
shades. The sale will be conducted 
around the bargain counter on the sec- 
ond floor. — The Crescent, Spokane. 

A great sale of waists. The prices in 
the details that stand for what these 
waists are worth represent our own 
former prices — the reductions were 
made from them. To say that the bar- 
gains are remarkable, and that the re- 
ductions are the largest we ever saw, is 
stating sensational facts in a very un- 
WOMEN'S READY- 



sensational manner. They are all this, 
and more — they are values that cannot 
be matched in a day's journey of Hous- 
ton. Summer styles, and some are 
mussed, and some are not. However, 
the guilty and not guilty suffer, both 
alike, clean ones and smudged ones — 
thrown into the hopper, emerging well 
done, thoroughly browned bargains. 
They are waists that fall under the clas- 
sification of "lingerie" — cool as morning 
breezes — of lawns, and what isn't lawn 
is lace and embroidery. And how pretty 
they all are — and how cheap ! Do not 
make the mistake of consigning them 
to the limbo of soiled and dirty waists 
— not one more than smudged — most of 
them are clear as can be — and not one 
is hurt beyond the redemption of soap 
and water. — Levy Bros. Dry Goods Co., 
Houston, Texas. 

Styles galore. Don't look for trim- 
ming touches on the best styles. The 
toniest makers have given no further 
beauty than that of shape and tailor- 
ing in the cloth and flannels. Silk 
waists are fussed a little with a pretty 
tie or piping or some trifle that looks 
careful and finished. But . fanciful 
trimmings and the like — their absence 
is the hall-mark of right on the best 
waists. — Gimbel Bros., Philadelphia, Pa. 

A number of new and stylish models 
have been introduced this season. The 
flannels are more beautiful than ever, 
closely copying in design the beautiful 
silk and cotton fabrics. Some of the 
lines are extremely lightweight and firm 
in weave. In fact the assortment 
throughout is much more attractive than 
ever before. — James McCutcheon $ Co., 
New York, N. Y. 

When one of the leading makers of 
women's shirt waists offered us his 
"over-lines" at a ridiculously little 
price, you may be sure we didn't give 
him a chance to change his mind. These 
twenty different styles of fresh, new 
summer waists represent those that 
manufacturers make up for their regu- 
lar trade — they're perfect in every re- 
spect and the very sorts that, if we 
bought them earlier, we should have to 
ask $5 or even more. White lawns and 
batistes are the materials — fine grades 
of both; trimmings are clever arrange- 
ments of tiny group tuckings to form 
yokes; insertions of alternating lace 
and embroidery in the fronts and 
sleeves; attached stock collars of lace or 
of embroidered material; short sleeves, 
as befits summer styles, and open backs 
to allow of prettier trimmings to the 
fronts. — Coulbert Dry Goods Co., Los 
Angeles, Cal. 
TO-WEAR WAISTS 



1154 



ADVERTISERS CYCLOPEDIA 



Einstein's shirt waists have a reputa- 
tion for their unequaled style and beau- 
ty. But these latest additions to our 
assortment are the smartest creations 
yet. We could sell them for much 
more, but owing to the cool weather, 
waists are not moving as fast as they 
should, hence these waists of a quality 
seldom offered at this price. The fronts 
are of allover embroidery, and yokes 
and front panels are of fine two-thread 
lace; they're made with three-quarter 
or long sleeves and open front and 
back. To appreciate these high class 
and stylish waists you must see them. 
— L. Einstein $ Co., Fresno, Cal. 

To-day's white waist specials. Sev- 
eral grades of delightfully cool, taste- 
fully made, white waists will be offered 
for special sale to-day. The object is 
to rapidly decrease a heavy stock. We 
want especially to direct your very par- 
ticular attention to a group of waists 
with all-over embroidery fronts, also 
some lace and medallion trimmed com- 
binations as well as waists with Irish 
embroidery and lace that will be spe- 
cially priced. — Emery, Bird $• Thayer, 
Kansas City, Mo. 

An exceptional strong value. Waists 
made of fine sheer materials, in about 
20 pretty and effective styles. Some 
have beautiful all-over embroidery 
fronts in both blind and open designs. 
Others with tailored tucks, as well as 
many different styles, trimmed with 
embroideries, laces, pleats, etc., with 
tucked, laced edged or embroidered 
cuffs, lace edged collars, truthfully the 
strongest waist value we have offered 
this season. — The Wonder Cloak <$; Suit 
House, Fresno, Cal. 

These values will certainly bring the 
shoppers down in great numbers, there's 
this collection for to-day's quick selling. 
White lawn ivaists made in a great va- 
riety of pretty styles, some trimmed 
with laces and embroideries, others in 
tucked effects. There are values in this 
lot worth up to $3.50, but owing to the 
fact that they are slightly soiled from 
handling (one washing will easily rem- 
edy this) the lot will be sacrificed. — 
Montgomery Fair, Montgomery, Ala. 

Its purpose is two-fold. First, that 
you may have an incentive to excite 
your interest in the new models with 
which we are constantly supplementing 
our already extensive collection of 
waists, and so that you may be con- 
scious of the extremely modest prices 
which prevail at all times. Our collec- 
tion affords exquisite waists for even- 
ing service and waists of French and 
WOMEN'S READY 



Saxony flannels in plaids, stripes and 
colors, trimmed with silk or leather. — 
Saks $ Co., New York, N. Y. 

Perhaps this shirt waist sale of ours 
is the biggest thing which has ever 
punctuated the regular conduct of our 
department. Not only did we satisfy 
a demand for more than eleven thou- 
sand high grade waists, but the accumu- 
lated force of our offer compelled us to 
augment the sale with a further collec- 
tion, which embraces a new series of 
high grade waists in long and short 
sleeve, open back and open front styles. 
— Saks $ Co., New York, N. Y. 

Japanese silk waists the most ser- 
viceable for hot weather. If you think 
how they wash and how seldom they 
have to be washed — for they seem to 
have the knack of dodging dirt — you 
will agree with us that they are the 
most satisfying, most thoroughly nice, 
of all the sheer white or black waists 
worn this summer. — Jewett $ Knapp, 
Lansing, Mich. 

Not a waist in this lot you ever saw 
before, neither have you seen any just 
like them, for none like them have been 
shown in town. They came from one 
of New York's best makers, at a liberal 
reduction from original values to close 
out the stock. The making is above 
reproach, the cutting perfect, the styles 
perfectly exquisite. — The Crescent, Spok- 
ane, Wash. 

Grand shirt waists at $1.00. — Strong- 
est values we've ever had. New waists 
— none over 30 days in the house. 
Snappy styles — at first glance you'll feel 
a relief from " that everlasting same- 
ness." Chambrays, percales, lawns, 
linens, etc., in white and the daintiest 
colorings. — The Unique, Los Angeles. 

Shirt waists of high degree — lowest 
prices yet quoted. The smartest of all 
the summer waists — the more expensive 
materials — the more artistic models — 
the waists prized by dressy women — 
the waists which feature the fashion and 
show their value in every line of contour, 
in decoration and making. — Schlesinger 
§ Mayer, Chicago, III. 

One point we wish to emphasize is 
this: In mentioning former prices, not 
only have we avoided exaggerations, but 
it is a fact that there are a few waists 
in each lot that formerly sold for more 
than the valuation given. Knowing that 
these would undoubtedly sell first, we have 
refrained from mentioning them for 
fear of disappointing our patrons who 
may come too late to secure them. 
Third floor, State street. — Mandel Bros., 
Chicago, III. 
TO-WEAR WAISTS 



OF SELLING PHRASES, 



1155 



Once again we demonstrate our abili- 
ty to save you considerable money on 
your garment purchases. As we have 
explained before, buying huge quanti- 
ties as we do enables us to get first op- 
tion on just such good things as this 
lot of waists. The manufacturer knew 
that quantity, no matter how large, is 
no drawback for us so long as the 
price is right, so he made us a propo- 
sition of a trifle less than the actual 
wholesale cost to clean up his entire 
made-up stock and samples. It was a 
great chance for us and for you, be- 
cause we are going to turn every bit of 
saving over to our patrons, just as we 
did at the skirt sale last week. That's 
our way — good dependable merchandise 
at half price, even if it is "right at the 
start of the season" — and you can come 
to this sale with the fullest confidence 
that you will find just such unusual 
values as we advertise. This lot of 
waists will be divided into three prices. 
— Schuneman $ Evans, St. Paul, Minn. 

Waist Sale continues to-day. Selling 
records are being broken day by day in 
the big waist section. To-day's bar- 
gains will include some new lots, at un- 
der-the-market prices, that have just ar- 
rived. The prices at which these waists 
will sell should interest you, for they 
are about one-third the real value. — 
Emery, Bird, Thayer Co., Kansas City. 

Having wide open access to the world's 
markets, buying the materials with the 
experience obtainable only by years, 
buying it in quantities sufficiently large 
to appeal to the bigger business in- 
stincts of the largest manufacturers, 
it's no wonder values are exceptionally 
good. And there is an evidence of fine 
workmanship and a perfect fitting 
quality about an Eaton-made waist 
that is quite the equal of a waist made 
to measure, while, in many instances, 
they possess a style of elegance that 
cannot be duplicated. — T. Eaton Co., 
Toronto, Ont. 

A brilliant array of shirt waist values. 
Our women's lingerie waists; combina- 
tions of sheer cotton and linen fabrics, 
with airy lace and embroidery embell- 
ishments, possess all of the imported 
'Parisian garments. The conceptions in 
artistic needlework are really wonder- 
ful and the tailoring is as perfect as 
skilled craftsmen can produce. Values 
range from $5.75 to $15 each, but those 
that have lost their crisp freshness from 
stock handling are especially reduced 
for this sale. — B. Lowenstein <$ Bros., 
Memphis, Tenn. 

Startling surprises in shirt waists. — A 
WOMEN'S READY- 



bombshell in the shirt waist section! 
Our fall goods are piling in on us so 
rapidly that we must have room re- 
gardless of the cost of making it. That 
accounts for this phenomenal Friday 
offer. Your free and unrestricted choice 
of any white waist in the house, without 
reserve, including all of those magnifi- 
cent waists with dainty embroidery, in- 
sertion and lace trimmed effects in the 
daintiest of materials. — Yonker Bros., 
Des Moines, la. 

Echoes of shirt waist clearing sale. — 
The thousands of waists with which we 
began this great all week sale have 
proven a revelation to women, not only 
in value giving but in the possibilities 
which the makers have incorporated in- 
to the style; for human ingenuity has 
seldom ever designed shirt waists which 
were prettier in effect than those shown 
for this season. While there are a few 
weeks yet in which you can comforta- 
bly wear sheer waists; from a merchan- 
dise standpoint our shelves must be 
filled with fall goods and the summer 
garments must go regardless of profits 
sacrificed. The four following items 
represent a regrouping of values and 
contain some very meritorious bargains. 
— A. H. Hamburger fy Sons, Los Angeles. 

Enter the new silk waists — with a 
flourish of trumpets, too, for they're the 
first of the new styles to appear on the 
scene. Hence they're sure of an eager 
welcome from hundreds of waiting 
women. Worth waiting for — never have 
the styles been so attractive. The as- 
sortment of waists at $5, for example, 
is broader and better than any we've 
ever shown at the price. There are 
some notably pretty waists of shot silk 
in this group. Then, as'tney go up in 
price, the vista broadens. French 
models have been copied lavishly, and 
their influence is noticeable in the 
charming styles. Some of the waists 
are tailored; box plaits are much in 
evidence, and there are many most at- 
tractive effects in hemstitching. $37.50 
buys the highest priced waist in the 
collection — other prices are scattered 
thickly from $5 up. — Wanamaker's, New 
York. 

Good taste in a garment can't be de- 
scribed, but it can be felt, nevertheless, 
by everyone who sees it. These silk 
waists have that indefinable something 
about them which makes them alluring 
to every woman who sees them. They 
are made as they should be and at a 
fraction of real worth, because made 
from a lot of silks. — Frederick Loeser 
$ Co., Brooklyn, N. Y. 
TO-WEAR WAISTS 



1156 



ADVERTISERS CYCLOPEDIA 



Splendid news of shirt waists. — Va- 
riety, daintiness, economy — these are 
the things that make the Abraham & 
Straus stock of waists most notable 
hereabouts. Choose one waist or a 
dozen, and be sure of getting the 
smartest, freshest style, the best mater- 
ials and most careful making. If you 
bought the goods and did the work 
yourself it would cost you more than 
the price here now. — Abraham fy Straus, 
Brooklyn, N. Y. 

It isn't often that you have a chance 
at the very cream of waistdom so much 
under price right at the beginning of a 
great season. The circumstances are 
peculiar; explanation hardly necessary 
as long as you can get the waists. All 
the latest fads and fancies, including 
Gibson and Christy effects. The mater- 
ials are white lawns, organdies and pure 
Irish linens in white, mercerized 
zephyrs in colored stripes, plain colors 
in mercerized chambrays, exquisite new 
linen effects, novelties in black and 
white, beautiful embroidered goods and 
many other styles. You'll certainly buy 
two or three instead of one when you 
see how cheap they are. — Coulter Dry 
Goods Co., Los Angeles, Cal. 

Wash shirt waists — finest products of 
sartorial art. A myriad of women can 
be fitted and not at a burdensome tax 
on the pocketbook. Give up all ideas 
of having wash waists made — that is if 
time spent in pleasure would be taken, 
to sit down and make the garments. 
We are certain you could not make 
them prettier, better or cheaper. It's 
midsummer and our waist department 
must get its shelves depleted. We are 
not looking for profits — just want to 
get rid of summer goods now. — Ham- 
burger's, Los Angeles, Cal. 

The fall shirt waists. — There is a 
smartness about the shirt waists for 
women, this fall, that has never been 
seen before. The tailoring does it. Of 
course the materials are different — 
heavier; but the tailoring demanded 
them. And so we see vestings, cheviot, 
linen canvas, brilliantine, madras, raw 
silk, basket-weave cheviots, etamine, 
velvets and French flannels; and they 
are cut with the bold lines of a tailored 
jacket. The box-plaiting, the strapping 
and stitching, the buttons, all show the 
tailored effects that are so original and 
effective. — Wanamaker's, New York. 

Dainty, well made, correctly shaped 
waists are the only sort worth buying, 
no matter how little the prices. You 
want to be sure that when you get your 
waists home they will fit and have the 
WOMEN'S READY 



style that is becoming. It is on waists 
of this character, waists that are as 
fine in every detail as can be found any- 
where at full prices, that to-morrow 
offers savings of a third to half. — 
Frederick Loeser $ Co., Brooklyn, N. F. 

Your waist is here. And a very 
handsome one, too — what we tell about 
are those ordained as the popular and 
stylish waists for this season. We have 
assembled those which give the most 
perfect expression to the new Parisian 
waist modes. Hundreds of waists to 
select from — a most diversified gather- 
ing. Dainty lawn waists, cool batistes — 
sheer shimmery waists of China silk 
and the smartly popular ones of allover 
lace. By a diligent and careful survey 
of the waist market — by a thoughtful 
consideration of style and values — be- 
fore placing our order — we can now 
offer you values which you will find im- 
possible to duplicate at any other store. 
— Wolfson Bros., Jersey City, N. J. 

Our waists were never so grand. Orig- 
inally stunning effect and individuality 
in the broadest sense is the only answer. 

This season's line is the most elaborate 
that we have ever shown. It includes 
everything from the most exquisite cre- 
ations designed for the most important 
social functions down to the smart styles 
designed specially for tailored suits for 
immediate wear. — Besters fy Langers, 
Indianapolis, Ind. 

To term yesterday's waist sale a pro- 
nounced success would give the reader 
no idea of the eagerness of the buyers 
or the rapidity of the selling of the 
special waists at 25c, 39c, and 59c. It 
was just another demonstration of 
what good values will do. Scores of 
new things are on the tables to-day, 
The weather demands the use of more 
white waists than usual. Buy your sum- 
mer supply now while you can secure 
them at prices that prevail in our waist 
department. — Weinstook, Lubin Co., 
Sacramento, Cal. 

White shirt waists, reduced. Time 
they had new owners — that is why all 
our dainty serviceable $5.00 white waists 
are $2.98. There is wide variety of them 
for choice. — Abraham §; Straus, Brook- 
lyn, N. Y. 

You may search Manhattan Island 
from end to end and you won't find 
anything so good. We do not hesitate 
to guarantee these garments, because 
we know they will give you splendid 
satisfaction. The styles are correct, 
they are well made and the materials 
are firm but sheer. — The lUh Street 
Store, New York. 
TO-WEAR WAISTS 



OF SELLING PHRASES' 



1157 



A few fall shirtwaists. — An early 
autumn has brought them out a little 
sooner than usual — women who are 
planning their fall clothes can glean 
hints of the new styles from them. A 
few are of the heavy fancy cotton 
materials that are seen in men's vests — 
some colored, some white. These are a 
good sort to stop the gap between thin 
summer waists and winter ones. — W ana- 
maker's, Philadelphia, Pa. 

The new fall waists have been enthus- 
iastically admired. — These beautifully 
tailored waists came at the most ap- 
propriate time, and women of taste 
seized upon them quickly, for the cool 
days that this week brought. The fab- 
rics are not heavy, not too warm — 
cheviot, pique, canvas weaves — the first 
step away from the real things. Then 
the artistic styles and the smart tailor- 
ing make them fascinating to women 
anxious for something new. — Wana- 
maker's, Neio York. 

Hundreds of royal shirt waists at 99c 
instead of $1.50 and $2.00. You've only 
to stop a minute on the first floor, junc- 
tion Broad and State street stores or 
on the second floor Broad street store, 
and ask to see the 99c. waists to-morrow 
to understand that you have presented 
yourself the best buying opportunity of 
the season in fine white shirt waists. 
Plaited, tucked, shirred, and some 
trimmed with embroideries and laces. 
All of the very newest cut and finish — 
S. P. Dunham $ Co., Trenton, N. J. 

Somewhat like getting strawberries 
in August, to have a wide assortment of 
white-waists to choose from to-day. 
These have just come in from the 
manufacturers, and show the newest 
ideas that have been brought out since 
the season began. And there's a bar- 
gain in every one of these prices, as 
you'll admit when you see the waists. — 
Wanamaker's, New York. 

Made of very sheer white lawn in two 
new models. One has entire front of 
fine embroidery and fancy tucks; tucked 
back and sleeves; fancy separate stock; 
a half dozen styles of embroidery to 
choose from. The other model is in 
yoke effect; back and front of fancy 
open-work; tucked blouse; pleated back; 
fancy stock and cuffs. — Adams Dry 
Goods Co., New York. 

The charm of the new fall waists lies 
in their grace of line, their rich beauty 
of coloring rather than in elaborate trim- 
mings. Gay little plaid bands flash a 
dozen subdued colors at you. A touch 
of embroidery in pretty, delicate colors 
gives an exclusive note of richness. 
WOMEN'S READY- 



Bands and pipings in contrasting colors 
brighten the plain waists. A mere hint 
of soft leather is a novel touch on others. 
And these trimmings are put on in 
graceful, curving lines about the 
shoulders; materials are laid in long 
pleats — every little waist is full of a 
pleasing beauty of line; is a quiet but 
rich feast of color. — Wanamaker, Phila- 
delphia, Pa. 

A dollar has always been a popular 
price for a shirt waist, and as a spe- 
cial attraction for Saturday we have 
arranged a big lot of dainty, pretty 
white waists to sell at this price. Very 
few of them could be bought regularly 
for less than $1.50, although here and 
there you'll find a waist that is marked 
$1.25. They come in white lawn, trim- 
med with pleats, fine tucks, embroidery, 
lace insertion, etc. It's by far the big- 
est lot of nice waists ever offered at 
such a price. — Jacoby Bros., Los An- 
geles, Cal. 

The best sources of all the world have 
been extensively drawn upon for the 
completion of these wonderfully at- 
tractive new lines. Heavy orders 
placed with noted Parisian designers 
have brought out the most effective and 
the daintiest novelties in sheer materials 
that we have ever displayed. Many en- 
tirely new features are introduced in all 
the styles — from the plainest to the 
most elaborate, and the best of them 
have been exclusively confined to this 
store. A lowness in the prices adds 
material interest to this event. — Mar- 
shall Field $ Co., Chicago, III. 

No use delaying longer. Crowds are 
packing the counters every minute, the 
bargains are so big. All $2 and $2.50 
ones at 88c — we bought them at a song 
and so can you — over 300 designs, in 
fully 50 effective and catchy styles — 
made of brilliantine, French flannels, 
voiles, oxfords, mercerized novelties, 
etc. — tucked, plaited and fancy trim- 
med, and all colors and black — all 
waists made to sell at $2 and $2.50, and 
you'll find these identical waists in up- 
the-street stores at those prices — -but 
pick 'em out here. — L. H. Guldman, 
Denver, Colo. 

Machin's sale of shirt waists, belts 
and neckwear! At half price is the all 
absorbing theme on Spring street. We 
are making a record in this sale; peo- 
ple know the sterling worth of our 
tailor-made shirt waists made by hand 
in our own work rooms, and Machin's 
trade mark gives distinction not found 
in other garments. — Machin Shut Co., 
Los Angeles, Cal. 
TO-WEAR WAISTS 



1158 



ADVERTISERS CYCLOPEDIA 



By the new sleeves (which have a 
tendency toward fulness at the shoul- 
ders) may you know our collection of 
waists to be direct copies and adapta- 
tions of the exclusive imported models. 
All manner of laces lend their richness 
to the waists, which are of chiffon, 
taffeta, messaline and louisine silks, in 
the shades which fashion's edict de- 
mands for the new season. — Saks $ Co., 
New York, N. Y. 

Daintiest shirt waists must go. — Right 
at the beginning of summer's hottest 
month you can profit by striking re- 
ductions on some of the most beauti- 
ful shirt waist creations in white that 
have been seen here this season. — Sibley, 
Lindsay, $• Curr Co., Rochester, N. Y. 

Made to sell at $2. Priced at $1. 
That in a nutshell is the Thursday news 
of waists. But we can't resist adding a 
word or two to tell you how very dain- 
ty the waists really are. They're made 
of good quality white lawn. Included 
are waists in yoke effects. Surplice 
style. Also plain wide plaited effects, 
Buttoned front or back. It's the sec- 
ond shipment of that great purchase at 
50c on the dollar. Don't want to hurry 
you, but it's only fair to say that there'll 
be a tremendous demand for these 
waists at $1. Plenty for all, of course, 
but first choice is always best. — Siegel, 
Cooper $• Co., Chicago, III. 

Shirt waists for $1.00 that have been 
selling all the season at $2.00, $2.50 
and $3.00. Isn't that interesting? Here 
are the waists — two thousand of them; 
lawn, linen, batiste and swiss, in styles 
the newest and varied enough to please 
all tastes. It is a special collection of 
new waists from our regular stock; we 
are proud of them at the usual prices. 
The opportunity which a sale like this 
brings for an increased business is the 
only reason why waists as stylish and 
handsome as these are presented now for 
one dollar. Every waist is an exquisite 
example of design and needlework. The 
sheerest, daintiest materials, absolutely 
correct and put together with special 
care. Fresh from the cases they came 
in; not soiled, or in the least bit rum- 
pled. You might call them lingerie 
waists, if you think of the word as 
meaning with an air of grace and dis- 
tinction more pleasing than you have 
thought of it before. Newest pat- 
terned embroideries, laces, groups of 
small tucks and pleatings compose the 
most unusual and elaborate sort of beau- 
ty-work. Even those of handkerchief 
linen — sheer, cool — with no trimmings 
except pleats and stitching, have about 
WOMEN'S READY 



them a refined appearance that is " dif- 
ferent." The styles are numerous, and 
perfect in every detail. — Davison-Paxon- 
Stokes Co., Atlanta, Ga. 

Misses' shirt waists of fancy colored 
madras, lawns, zephyrs, percales, tis- 
sue and linen; also pretty white lawn 
(lace effect), dimity and pique, a vari- 
ety of styles, some made with stiff col- 
lar and cuffs, others made with soft 
stocks and cuffs to match, sizes 26 to 34 
bust, not exchangeable, 25 cents. — Chap- 
man £ Co., Brooklyn, N. Y. 

Correct Styles at Cut Prices. — We 
have chosen the daintiest, coolest and 
most stylish waists, and they are here — 
a big army of them. In many cases 
more than half the usual prices have 
been lopped off. — Abraham $ Straus, 
Brooklyn, N. Y. 

The First new Shirtwaists for Fall. 
Just a sprinkling — for women going 
away to the mountains or the seashore. 
Some of madras, heavier, of course, 
than the summer stuff, some of wash 
flannel, and some of woolen crash, which 
we are told will be very much worn dur- 
ing the coming season. 

The newest and best styles of course. 
— Wanamaker's, Philadelphia, Pa. 

Aren't you tired reading of all the 
clearing sales going on all over the coun- 
try — all those merchants that "don't 
know" trying to dispose of styles that 
didn't sell all season? Why, no matter 
how cheap they are, they're dear. Our 
summer stocks have disappeared long 
ago and in their place now are bright, 
clean, fresh cotton waists of all kinds. 
Cotton waists are going to be the smart 
thing for late summer and early fall. 
We know, and "If we show it, it's 
right.— Perlmutter's, Jersey City, N. /. 

"Behold me, 

I am the shirt waist, 

The universal slip 

That woman wears 

And revels in. 

The fickle Goddess Fashion 

Flits 

To parts unknown 

When I appear, 

For I have come to stay. 

I, the Shirt Waist; 

I, the one fixed fashion 

Of the fair." 
— The Wanamaker Store, Philadel- 
phia, Pa. 

They're a wonderful collection — thou- 
sands of waists, all told, and not an un- 
desirable style among them — not a waist 
that you can't put on and wear with a 
sense of being fashionably dressed. — 
Schlesinger $ Meyer, Chicago, III. 
-TO-WEAR WAISTS 



OF SELLING PHRASES 



1159 



You'll appreciate the unusual nature 
of a reduction on fall goods at this sea- 
son. It's something out of the ordinary. 
Could not quite realize it ourselves at 
first, but we really secured this fine lot 
of fall waists at a discount that enables 
us to offer them at a third off. 

The new waists will sell right along 
with the marked down summer goods. 
It's a situation like that described by 
California travelers. Ripe fruit and 
blossoms on the same tree. Summer 
goods are the ripe fruit; the fall styles 
the blossoms. — Siegel, Cooper $• Co., 
Chicago, III. 

Did ever a western concern make so 
remarkable an offering to its clients? 
Did ever a woman within the reach of 
this advertisement read such really sen- 
sational bodice news? $4.00 to $7.50 
derby waists $2.25. Fifty styles if 
there's one; charming waists of finest 
white lawns with gorgeous fronts and 
sleeves of delicate Valenciennes inser- 
tions and knife tucks; superb waists of 
pure, linen, decorated with the rich and 
handsome Mexican drawn work; delight- 
ful waists of elegant white India linens 
with complete fronts of expensive ap- 
plique laces set in floral designs; simply 
exquisite waists of imported white long- 
cloths with trimmings of elegant Cluny 
lace insertions. The surplus stock of 
the well and favorably known manufac- 
turers of these well and favorably 
known bodices, who were clearing the 
decks for a fall business, and who could 
not resist a ridiculously small offer of 
the Symons buyer when that offer fur- 
nished the opportunity of disposing of 
such a quantity as three hundred dozen 
bodices. — Symon's, Anaconda, Mont. 

Advance showing of new autumn 
waists. — When you see these new waists 
you'll go into ecstasies over them — they 
are so decidedly clever and so radically 
new. That's because we had something 
to say about the making — had our ex- 
clusive ideas carried out. — Snellenberg's, 
Phila., Pa. 

Clearing the white shirt waists. — 
Prices begin at 50c. and creep by easy 
stages up to three and a half dollars — 
but the worth is fully a third more in 
every instance. Stock readjustment 
necessitates their removal from here; 
even though you'll wear them 'til snow 
flies. — McCurdy $ Norwell Co., Roch- 
ester, N. Y. 

Fifty dozen fresh, clean garments just 
from the factory — not samples. We are 
agents here for these "Monogram" 
waists, otherwise we would never have 
known of this bargain lot, and they are 

WOMEN'S READY 



bargains in the truest sense of the word, 
every last one of the fifty dozen. In the 
lot is every new style you have seen or 
heard of, every mode of trimming and 
decoration that has won favor. — N. B. 
Blackstone Co., Los Angeles, Cal. 

Two thousand silk wasts radically un- 
derprice. This offering presents practi- 
cally every handsome style brought out 
this season. The original prices of the 
waists ranged from $4.50 to $13.50 each. 
All the different varieties of silk weaves 
in the various colorings are included, 
and there can scarcely be a wish in the 
matter of style that this enormous col- 
lection does not supply. — John W ana- 
maker, New York, N. Y. 

Tables piled with dainty waists in the 
best offer of the season. Prices are 
wonderfully little — but there is more 
than low prices to stir women's interest 
in the day's news. These waists are in 
every instance as fine as can be had for 
regular prices — as careful in workman- 
ship, as smart in styles. They were 
bought under their worth — in many in- 
stances close to actual cost. — Frederick 
Loeser $ Co., Brooklyn, N. Y. 

This is the most delightful collection 
of shirt waists we have shown this sea- 
son. New, first time any of the waists 
have ever been on sale before; they are 
only a day and a night from the cases 
they were delivered to us in. What ex- 
quisite examples of design and needle- 
work they are. No word will approach 
the airy, distinctive beauty of them. 
Made of finest batiste claire, as soft al- 
most as Japanese silk. A solid yoke of 
handsome embroidery, dainty lace and a 
profusion of small tucks. The entire 
front of each waist seems almost entire- 
ly of such beauty-work, indescribably 
new and effective in design. — Davison- 
Paxon-Stokes Co., Atlanta, Ga. 

No summer wardrobe is complete 
without one or more dainty Shirt Waists 
of sheer China silk. And for the woman 
who feels that need to-morrow brings 
opportunity to select from a specially 
attractive group and pay a dollar or 
even two dollars less than the Waists are 
worth. — Frederick Loeser <f- Co., Brook- 
lyn, N. Y. 

In this land of cool nights, wool waists 
have all seasons for their own. Prob- 
ably not a dozen evenings in the whole 
year when a wool waist is uncomfortably 
warm. Though we show tremendous 
varieties all the year 'round there will be 
no time between now and next fall when 
exclusive novelties in the rich weaves 
will be so plentiful as they are to-day. — 
/. W. Robinson Co., Los Angeles, Cat 
■TO-WEAR WAISTS 



1160 



ADVERTISERS CYCLOPEDIA 



Our buyer secured last week in New 
York sixty dozen handsome waists, 
bought from one of the best manufac- 
turers, at less than cost of production. 
These waists are modeled according to 
Fashion's latest decrees, and embrace a 
host of fine materials and styles. We've 
put the prices lower than the Atlanta 
trade has ever known them upon such 
truly sterling goods, and the selling will 
be great from the moment the sale opens 
to-morrow morning at 8 o'clock. It's 
the greatest buying opportunity of the 
season and should decide you to buy 
your entire summer supply instead of 
the customary one or two. — M. Rich Sj; 
Bros. Co., Atlanta, Ga. 

Irresistibly Low-Priced Summer 
Waists. — The new prices, established to- 
day on these pretty, light summer waists 
of silk and linen, will prove hard for 
economical women to resist. The lots 
are large, and contain a great number of 
attractive styles and colorings in this 
season's designs. 

It's a rare chance to get smart tail- 
ored waists or dressy ones, before start- 
ing off for the summer, at next to noth- 
ing. 

Because you have bought our lawn 
waists almost faster than we could keep 
them in stock, our buyer made a special 
trip to New York this week to lay in 
a new and large supply for the warm 
days that are coming. She was fortu- 
nate enough to find one of the manufac- 
turers who had so many more waists 
than he wanted that he offered them to 
her way under price. You'll wonder 
why he did it when you see the waists, 
for they are the very prettiest we have 
had this whole season. Tailor-made, 
trim and dainty, in the latest of cut and 
most of them trimmed with the hem- 
stitched tucks and bands so popular this 
season. — D. McCarthy <$; Sons, Syracuse. 
A charming display — the most be- 
witching styles we have ever exhibited. 
Come and see them — included you will 
find a most bewildering assortment of 
white Jap silk waists — and waists of 
white lawn, linen, organdie, swiss and 
batiste— at most reasonable prices. — 
Livingston Bros., San Francisco, Cal. 

That these stylish waists are reduced 
to broken lots is, aside from the price- 
cut, sufficient inducement to you to buy, 
for it proves their popularity. French 
and washable Scotch flannels in tailor 
effects, pleated and button trimmed, 
light and dark, plain and fancy colors; 
some mohairs in black and white shep- 
herd checks; the season's favorite weaves 
and designs. To clean them out we say 
two dollars for choice to-day and to- 
WOMEN'S READY- 



morrow. — Coulter Dry Goods Co., Los 
Angeles, Cal. 

The heavier waists for fall wear are 
shown in fine variety. One group of 
particular interest to-day is composed 
of waists made of cotton vestings and 
fancy cheviots in various neat effects. — 
Wanamaker, Neiv York, N. Y. 

This is the openwork season on shirt- 
waists — Boston Globe. 

A shirtwast to put on right away? 
Cool? As pretty as if it were home- 
made? — and as inexpensive? These? — 
Wanamaker's, Philadelphia, Pa. 

Shirt waists have an assured position, 
there's no getting around the fact that 
shirt waists in one form or another ap- 
peal to every woman. Well, then, it's 
common sense to have a good supply. 
Suit your shirt waist to the occasion. — 
Eastman Bros. § Bancroft, Portland. 
We are the shirt-waist people. There's 
reason for it. Our stock embraces all 
the popular styles, and the prices are 
irresistible as the dainty waists. If ex- 
tent, variety and genuine style are the 
points that you want in shirt waists, 
then you'll surely look over our showing. 
— Austin, West-field, Mass. 

The greatest bargains in new shirt 
waists this famous shirt-waist store ever 
had. They fit. That's a good way to- 
ward coolness to begin with. They are 
made of strong but dainty materials in 
the fresh styles of the new season. They 
are refined and tasteful waists that not 
only look cool, but are cool. They are 
as fine waists as may be found any- 
where in very much greater variety of 
styles than may be found anywhere, and 
never before did such good waists cost 
so little. — Abraham $ Straus, Brooklyn. 
Shirt waists. July and sharp, nippy 
breezy weather. Of course, it has inter- 
fered with the plans of the shirt waist 
manufacturers. Late products that 
were expected to meet the brisk demand 
usually following the first sustained 
warm period remained lagging for the 
lack of buyers. The nervous holders 
are now letting go. That means broken 
prices. — Macy's, New York. 

Prettiest waists anywhere — we're told. 
How they are flying out ! Hurry-up or- 
ders to makers are bringing in more to 
fill the gaps. Most of the hand-em- 
broidery was done by French peasants; 
embroidered medallions, fine veining, 
beading, tiny buttons — everything to 
stamp them French except that little tag 
"Made in France" — and the price. Ask 
to see this group of aristocratic beau- 
ties. — Wanamaker, Philadelphia, Pa. 
TO-WEAR WAISTS 



OF SELLING PHRASES 



1161 



Waists of velvet and velveteen. — The 
new velvet and velveteen waists are here, 
in a great variety of rich styles. Some 
show Persian designs, others are in in- 
visible stripes, and there is a large and 
attractive group of black and dark blue 
waists with metallic effects in pin-dots 
or small figures. They are all waists 
that will appeal to women for their 
dressiness and serviceability — and this is 
to be a great year for velvets. — Wana- 
maker's, New York. 

Splendid news of shirt waists. — Vari- 
ety, daintiness, economy — these are the 
things that make the Abraham & Straus 
stock of shirt waists most notable here- 
abouts. Choose one waist or a dozen, 
and be sure of getting the smartest, 
freshest style, the best materials and 
most careful making. If you bought 
the goods and did the work yourself it 
would cost you more than the prices 
here now. — Abraham $ Straus, Brook- 
lyn, N. Y. 

It isn't often that you have a chance 
at the very cream of waistdom so much 
under price right at the beginning of a 
great season. The circumstances are pe- 
culiar; explanation hardly necessary as 
long as you can get the waists. All the 
latest fads and fancies, including Gibson 
and Christy effects. The materials are 
white lawns, organdies and pure Irish 
linens in white, mercerized zephyrs in 
colored stripes, plain colors in mercer- 
ized chambrays, exquisite new linen ef- 
fects, novelties in black and white, beau- 
tiful embroidered goods and many other 
styles. You'll certainly buy two or 
three instead of one when you see how 
cheap they are. — Coulter Dry Goods Co., 
Los Angeles, CaL 

Makers dispose of surplus stock at 
this time of season. We've bought 
fresh, clean waists from makers of note 
— not odds and ends, but styles that are 
complete in many instances from 32 to 
44: a few run even larger. So here are 
spic span new waists, fresh from their 
boxes, at wonderfully low prices for 
garments so clever in design, artistic in 
workmanship and made of such good 
quality materials. It's really the height 
of the season for shirtwaist wearing. 
So the opportunity is splendid for you 
and for us; especially so in view of the 
fact that this is the greatest showing of 
specially priced waists in the history of 
this business. — John Taylor Co., Kansas 
City, Mo. 

News that will be welcomed by many 
women who are apt enough to appre- 
ciate a timely special. 

For to-morrow we offer Women's 
WOMEN'S READY 



Beautiful Oriental Lace Waists, made 
precisely as illustrated, of all-over Ori- 
ental Lace over Japanese Silk, new 
French yoke; handkerchief effect; em- 
bellished with heavy lace medallions and 
two rows of repousse lace insertion, 
edged with fine lace, full sleeves, hand- 
some lace cuffs and attached collar. — 
Siegel-Cooper Co., New York. 

Every waist in this sale is a handsome 
one; you can not find or make a poor 
selection. Some are of dainty lace in- 
sertion, stock same as waists, others 
have fancy stitch embroidery, stock 
same as waists. Add a brilliancy and 
effectiveness to your summer appearance 
by a purchase at this sale. — W. D. Scott, 
Waterbury, Conn. 

Beautiful white lawn waists. In 
women's waists, there is no questioning 
the fact that white has the call for fa- 
vor. And among the summer weaves — 
the sheer, immaculate, dainty lawns take 
precedence over all others. It's really 
refreshing to one to look over our beau- 
tiful showing. From every standpoint, 
greatness of quantity, diversity of dis- 
play, richness of styles, quality for 
price, it stands without a peer. We pre- 
sent a quartet of items which are repre- 
sentative of the stock. — Simpson Craw- 
ford Co., New York. 

Waists — Every day from now on in- 
creases the beauty of the showing in this 
department. The display is already 
greater than ever before so early, and 
we are reasonably sure of having every- 
thing you want now. One of the notice- 
able tendencies in waists is the extreme 
breadth of the shoulders ; such devices as 
tabs being used at the shoulders extend- 
ing over the sleeve, to increase the broad 
effect. The materials are various and 
the colorings indescribable — some of the 
new shades being exceedingly beautiful. 
— The Halle Bros. Co., Cleveland, O. 

Ladies' fascinating waists. The elabo- 
rate, extremely decorative yet dignified 
modes as well as the simplest, plainest 
styles in spring and summer waists are 
now being displayed in varieties so large 
that none should be disappointed in 
making a selection. — Blowenstein -<§• 
Bros., Memphis, Tenn. 

Several thousand beautiful crepe de 
chine silk and lace waists of the very 
latest ideas will be one of the strong 
features of our holiday sale. It in- 
cludes many lines of new spring styles, 
knowing that our customers would 
greatly appreciate having the advanced 
modes to select from, giving them the 
choicest fads for next season. — Chas. A. 
Stevens <§• Bros., Chicago, III. 
■TO-WEAR WAISTS 



1162 



ADVERTISERS CYCLOPEDIA 



Cotton Waist for Hot Weather Wear. 
— If you haven't as many cotton waists 
as you need for the entire summer, don't 
put the matter off longer. Come to the 
store to-morrow and take advantage of 
the complete assortment and unbroken 
size ranges. — Joseph Home Co., Pitts- 
burg, Pa. 

An important sale of shirt waists of 
silk and wash fabrics dainty elaborated 
with tucks and embroidery to a degree 
consistent with good taste. The models, 
of which they are clever adaptations, 
were imported. The fabrics are of the 
highest grace. The prices do not in any 
sense suggest the infinite care exercised 
in the fashioning and finish of these 
garments. — Saks $ Company, New York. 

All Sorts of New Fall Waists.— Vest- 
ings, mohair, flannel, wool bedford, voile, 
albatross, cashmere, wool crash — almost 
anything you can want in the way of a 
good, serviceable material you will find 
made up into these new Fall waists, 
which have arrived now in full force 
and in all their prettiness. The design- 
ers of all these waists knew just the 
right trimming touches to give each 
material to make an artistic, harmoni- 
ous whole. But their prettiness doesn't 
make them unfit for the workaday world. 
— The Wanamaker Store, Philadelphia. 

Flannel Waist Bargains! If our 
waist department isn't crowded to-mor- 
row 'twill not be for lack of irresistible 
prices. We've determined to effect a 
decisive clearance, and our determination 
is strikingly apparent in the following 
brief hints. — Haskell §• Tripp, New Bed- 
ford, Mass. 

Washable waists and plenty of them 
— one way of being comfortable in warm 
weather. We are pleasing more women 
with our waists now than ever — white 
mostly, but in a surprising variety. 
These are broken assortments and prices 
accordingly. — Flint <§• Kent, Buffalo. 

The new waist styles. The chic new 
things. The most exquisite collection of 
stunning creations ever shown in Amer- 
ica. Silk and lace waists, the advanced 
ideas, showing the correct fads for the 
coming season. — Chas. A. Stevens $• 
Bros., Chicago, III. 

A whole windowful — and lots more 
besides — of handsome, stylish, service- 
able new shirt waists. — The Spokane 
Cloak and Suit House, Spokane, Wash. 

If your supply of white shirt waists 
isn't already safely stored away in bu- 
reau drawers, ready to don with the first 
warm days, you'd better provide it soon. 
And here's a fine, fresh field for choice. 
— The Wanamaker Store, New York. 

WOMEN'S READY- 



White shirt waists. Above all others 
the favorite waists for summer wear. 
Nothing can ever look so cool or be so 
cool as sheer white waists. — Abraham $ 
Straus, Brooklyn, N. Y. 

It's your chance to get some of the 
finest and cleanliest-made shirtwaists in 
the country for about half price. Your 
neighbor probably bought a dozen, how 
many will you need for your summer 
visit? — Wanamaker, Philadelphia, Pa. 

Extraordinary sale of shirt waists. 
Values are unprecedented. Assortment 
is superb. One of the supreme buying 
chances of the year. — Simpson Crawford 
Co., New York. 

There is a charming profusion of 
sheer, filmy and fluffy conceptions for 
evening and street wear, and an immense 
variety of the simpler and more practi- 
cal waists. — Marshall Field $ Co., Chi- 
cago, III. 

All winter waists get their dismissal 
now. Snapping bargains for this Mon- 
day. — The Anderson Company, Buffalo. 

A bargain sale of women's shirtwaist 
suits, waists and coats. Far surpassing 
all previous events in size, variety and 
extensiveness. An epoch-making sale of 
genuine bargains of vital interest to 
every woman in Peoria. — Rosenthal Dry 
Goods Co., Peoria, III. 

Every one of the thousand or more 
beautifully made shirtwaist suits in- 
cluded in this extraordinary offering 
was made to sell at somewhere between 
the higher prices named above. The 
manufacturer is easily the best in the 
business and if he had not made us a 
remarkable price-concession on his large 
surplus, such news as to-day's would be 
quite impossible. The dresses are in the 
pick of the season's prettiest styles, are 
fresh and crisply laundered. The range 
of materials is as wide as qualities are 
high. — John Wanamaker, New York. 

Selling starts promptly at 9 a. m. 
Dainty pretty shirtwaist suits, so cool, 
comfortable and nice for summer wear, 
and best of all at a very special price. 
They are very prettily made of sheer 
firm lawn, white ground with parallel 
stripes of black or blue; skirts have 
wide panel front, graduating from 6 
inches at the top to 16 inches at the bot- 
tom, finished at each side with three 
wide tucks, four extra panels also edged 
with tucks, three wide folds between 
every other panel, waists are cut full 
and trimmed with sixteen tucks in differ- 
ent widths; tucked cuffs and tailored 
collars with four-in-hand ties of same 
material. — H. Graf § Co., Fresno, Cal. 
TO-WEAR WAISTS 



OF SELLING PHRASES 



1163 



WOMEN'S READY-TO-WEAR 
COSTUMES AND WRAPS 



Exhibition Paris Model Gowns. The 
style event of the season. Heretofore 
the larger cities — Paris, London, Berlin, 
New York, Chicago, etc., have held the 
key to Dame Fashion's newest and most 
skillful creations, and women of known 
ability, exquisite taste and sound judg- 
ment, have been compelled to travel long 
distances to secure the privilege of being 
favored with a sight of her latest models 
and choicest conceptions. Ever watch- 
ful of our patrons' interests, we have 
spared neither effort nor money in se- 
curing the entire importation of twelve 
Paris model gowns, brought over and ex- 
hibited by the National Dressmakers' 
Association at their recent convention in 
Chicago, and which has been written up 
by the press all over the country and 
made you desirous of seeing. These, to- 
gether with about thirty prize-winning 
American gowns from the Chicago exhi- 
bition, will be shown in space adjoining 
the dressmaking and ladies' tailoring de- 
partment (fifth floor). — Pettis Dry 
Goods Co., Indianapolis, Ind. 

French and German wraps must pay 
a duty of 44c. a pound, if wholly or part 
wool and a general duty of 60 per cent, 
besides. Now, then, it cost a plenty to 
make the foreign wrap through slower 
work, and with the duty and ocean 
freight and something for our trouble, 
you can easily see how the prices run 
high. It's asking too much for women 
to be satisfied as yet with being confined 
to American designing, but good sense 
suggests their using American-made gar- 
ments. These copies are not stolen — 
that was the old way of getting an oc- 
casional good design. Now we buy with 
the right to copy — and it's just as honor- 
able to so absorb French styles as to ab- 
sorb the French language at school. In 
a word — stylish winter coats at $8.90 to 
$69 — copied from models costing $25 to 
$169. — Gimbel Bros., Philadelphia, Pa. 

Miss Somebody who likes pretty things 
can not fail to be delighted on Christ- 
mas when she opens the box and takes 
from its tissue paper wrappers one of 
these broadcloth wraps which combine so 
much of fashion, beauty and becoming- 
ness with so much of use. Every one 
has the stamp of ultra-modishness — 
such wraps as Paris approves. It is an 

WOMEN'S READY-TO-WEAR 



exceptional opportunity that enables you 
to buy such altogether desirable wraps 
at these prices — and the opera season is 
just going to begin! — Gimbel Bros., 
Philadelphia, Pa. 

Originality finds expression in the con- 
ception of an idea, cleverness in its ap- 
plication. Our collection of exclusive 
garments for formal service demon- 
strates this most forcibly. It includes 
costumes and demi-toilettes for even- 
ing, theatre, reception and house wear, 
and coats of rich laces or cloths for the 
opera and kindred formal functions in 
imported models and adaptations of 
them. To invest them with that subtle 
something termed style the master de- 
signers have spent the full power of 
their genius. — Saks fy Co., New York. 

Underprices on lace robes. — An article 
that combines fashion, style and charac- 
ter in an economical form. In overhaul- 
ing our stock we find that we have still 
a goodly assortment and have re-marked 
the entire stock which means an oppor- 
tunity that thrifty women will be quick 
to approve. — The Scott Dry Goods Co. 

Paris dress robes. A special sale of 
elegant new French creations. An an- 
nouncement which will occasion surprise 
when the beauty of the robes and the 
flawless character of the workmanship is 
considered. — Siegel-Cooper Co., New 
York. 

And now to serve you with the choic- 
est and best of the season's productions. 
Ladies' costumes that have what every 
smartly dressed woman covets, perfect 
style and striking individuality. — Metro- 
politan Dry Goods Co., Saginaw, Mich. 

Imported lace robes at half prices! 
Things of rare beauty — Real lace — 
Hand-made. Your eyes have already 
been delighted with the beauty of these 
foreign robes — they are the sumptuous 
things which fascinated all women dur- 
ing our first spring show days. No sea- 
son ever conjured such witchery for 
gowns — indeed, though, succeeding sea- 
sons seem but to emphasize progress 
beautyward. Mayhap, next, we'll have 
more enchanting robes, but let the 
things of to-morrow care for themselves. 
These are for now. — Walker Bros. Dry 
Goods Co., Salt Lake City, Utah. 
COSTUMES AND WRAPS 



1164 



ADVERTISERS CYCLOPEDIA 



Every cape is beautifully tailored — 
all the smartness that can possibly be 
crowded into a cape — in 27, 30, 36 and 
42 inch lengths. — Bedell, New York. 

A collection of exquisite gowns in a 
.most diversified variety of styles, mate- 
rials and delicate evening shades, in- 
cluding exclusive creations of rich silks 
and laces in foreign models, designed 
for dinner and formal evening service. 
— Saks $ Co., New York, N. Y. 

Exhibition of exquisite robes. This is 
a day of marvels in designing and weav- 
ing; and these new robes, just in, join 
hands with the movement at its best. 
Never were delicate laces and nets 
stronger and more serviceable; nor fab- 
rics like linen, Madras, Shantung and 
Voile finer, softer and more radiantly 
beautiful; while designs and needlework 
are the most superb examples of artistic 
genius that have yet been produced. — 
Davison-Paxon-Stokes Co., Atlanta, Ga. 

Evening and carriage icraps. A show- 
ing that rivals that of the most exclus- 
ive New York stores. It will do you 
good to just see these superb wraps. 
And they're as varied as they are swell. 
Finest foreign broadcloths and fancy 
French ribbed materials. In all the new 
autumn shades. — Mostly silk lined 
throughout. — Boston Store, Milwaukee. 

The very culmination of garment 
beauty and refinement ! Exquisite even- 
ing gowns ! Handsome imported even- 
ing wraps! Superb evening waists! 
Evening capes and pelerines ! Bewitch- 
ing street coats and costumes from 
Paris ! Reception gowns that defy de- 
scription ! The very cream of the sea- 
son's choicest styles ! The cleverest con- 
ceptions of the world's cleverest design- 
ers — now offered at half our former low 
prices ! Descriptions do not describe — 
we'll not attempt them, but simply quote 
a few specimen reductions, leaving you 
to come and see for yourselves the won- 
derful beauty and excellence of the gar- 
ments ! — Nugent, St. Louis, Mo. 

Every one a masterpiece calculated 
and planned to grace the most fashion- 
able social function known to the smart 
set — every robe a handsome and striking 
expression of the lace maker's art — 
never so many robes — never so many in- 
dividual styles — never such low prices — 
three irresistible buying incentives that 
stand without a parallel in the annals of 
fine lace robe selling. — Simpson Craw- 
ford Co., New York, N. Y. 

It seems folly on our part to sell these 
handsome furlined wraps at these re- 
duced prices. To duplicate them, will 
cost us much more than these did. Fur 



linings have advanced. It would pay us 
to hold them over till next winter, but 
that's contrary to our business policy, so 
they're to be sold Monday. These hand- 
some wraps were never more popular 
than now, and they promise to be even 
more so next winter. This word to the 
wise should be sufficient. — The T. Eaton 
Co., Ltd., Toronto, Can. 

The ultra-fashionable garment is un- 
questionably the one of silk, over which 
is a lace robe; it gives to the simplest 
gown a charm and refining grace not 
otherwise attainable. We own three 
hundred and fifty this morning — the 
prettiest that ever came over the seas; 
bought from several of the largest im- 
porters in order to make the grouping 
complete. They go on sale. — Simpson 
Crawford Co., New York City. 

The robes that make this sale the one 
supreme buying time in New York are 
the very finest expressions of the foreign 
robe maker's art. It is a well known 
fact that we are called up to supply 
more ball, reception and evening cos- 
tumes than any other store in America. 
— Simpson Crawford Co., New York. 

The smartest of Spring wraps from 
Paris, Berlin, New York. From every 
important center of wrap designing and 
making, processions of the newest, most 
distinctive Spring styles converge on 
Wanamaker's. — The Wanamaker Store, 
New York. 

Vast lots of new, stylish wraps have 
been made for us while you were busy 
with the Christmas shopping — made by 
the regular tailoring organizations that 
keep this great store's stocks a-going; 
made with two thoughts in view — to find 
work to keep together their working 
staff and to find outlet for great lots of 
materials otherwise left to lock up their 
capital. The savings amount to five to 
ten dollars on a garment — judged by the 
earlier full values — and in making and 
designing they conform to our good 
standard. The styles are not exact 
copies of the earlier, but are the season's 
development — and as made now the 
coats will be stylish— right for spring. — 
Gimbel Bros., Philadelphia, Pa. 

A "novelty" season the tailors call 
it, and shake their heads in despair when 
we say: "No suits like those going to 
other Philadelphia stores, and no two 
exactly alike, if you want to make for 
Wanamaker's." But it is just this 
strictness that has brought us such a 
wonderful variety of charming and out- 
of-the-ordinary costumes. — Wanamaker, 
Philadelphia, Pa. 



WOMEN'S READY-TO-WEAR COSTUMES AND WRAPS 



ILLUSTRATED ADVERTISEMENTS 



ADVERTISERS CYCLOPEDIA 



1167 




Xo. 432 

LADIES AND GENTLEMEN 

There's no use to argue the 
matter, Hershey Brothers are the 
most practical bakers in our town. 
Nice, fresh bread, pies and cakes 
made of the best materials. If 
you have not tried ours, you have 
missed many a very toothsome ar- 
ticle. 



This shows wording and illustrations, 
but does not suggest manner of disolay. 




Xo. 391 

DELICIOUSLY LIGHT 

bread, cakes, rolls, and many 
forms of pastries leave our ovens 
fresh, sweet, wholesome and clean 
every day. Have they reached 
your home ? No ; well there is a 
treat in store for you, a treat we 
are prepared to set down at your 
door any day you let us know 
your wishes as to kind and quan- 
tity. 'Phone connection insures 
quick attention. Our No. is — . 
Our domestic bread is still the 
leader. 



NO BREAD LIKE 



This shows wording and illustrations, 
but does not suggest manner of display. 



It's home-made, and the differ- 
ence between it and other bread is 

is home-made and the other 

isn't. No need to eat a poor, un- 
satisfying bread three times a day 
when you can get home-made 
bread so good that you'll want it 
all the time. The loaves are large 
with twice as much nourishment 
as you get in a baker's loaf. Beau- 
tiful, flaky, palatable loaves for 
five and ten cents. 

BAKERY 



DAINTY, FEATHER- 
WEIGHT 

egg biscuit, in a new shape — ob- 
long pieces, about an inch long. 
Their exquisite flavor, appetizing 
appearance and supreme dainti- 
ness " have already made them 
" blue-ribbon " favorites. As a 
delicious, wholesome and nutri- 
tious food for the boss of the 
house — the babv — they are A 
No. 1. 

ADS. 



1168 



ADVERTISERS CYCLOPEDIA 





No. 27 



No. 35 



OUR PIES WILL PLEASE 
YOUR TASTE 

Made fresh every day — and 
there's art in the baking — which 
produces a light, flaky crust that 
melts deliciously in the mouth — 
then there is no soaking in of the 
filling — no sogginess, no indiges- 
tion — and the fruits used are 
fresh and luscious. Every day 

bakery has a few special 

delicacies for the dessert table — 
fresh and appetizing — chocolate 
layer, jelly roll, supper rolls. 
Spanish buns, cocoanut gems, al- 
mond cake, lady fingers. Our va- 
rieties are all as carefully made 

as is bread. For goodness' 

sake try them. 

This shows wording and illustrations, 
but does not suggest manner of display. 

OUR HEAD BAKER 

Can Please Your Appetite. If 
you " just dote " on dainty and 
delicious fancy cakes, we are sure 
you will be interested to learn that 
our head cook is making some- 
thing new in this line for us ; we 
think they excel any cakes we 
have yet seen — those who have 
tried them come back. Won't 
you give them a trial? 

BAKERY 



FINE HOME-MADE CAKES 

Cake-baking requires so much 
time — let us do it for you. We're 
baking all kinds of cakes every 
day. Some housekeepers would 
not think of baking a cake at 
home. Whenever you want a spe- 
cial cake for birthday or wed- 
ding, we will bake it according to 
your orders. 



This shows wording and illustrations, 
but does not suggest manner of display. 



TRY US A MONTH 

We will save you money. Ex- 
pert bakers are at your service 
here at all times. They make the 
things that we sell you at about 
what the raw material would cost. 
Let us have a trial order from 
you. See if our bakery doesn't 
produce as good a cake as yours ; 
see if it isn't really a little better. 
See if the price isn't less than 
your cost. 

ADS. 



OF SELLING PHRASES 



1169 




No. 8 

WE MAKE THE BEST BREAD 

Would you rather have some 
home-made bread than baker's? — 

buy it at . Our baking of 

home-made bread for our custo- 
mers has delighted them almost 
more than anything we've ever 
done. And they show their ap- 
preciation by buying it just as 
fast as we can bake it. Beauti- 
ful, well-browned loaves, light, 
flaky, delicious — you never ate 
better home-made bread. Baker's 
bread has been eaten of necessity, 
bread is eaten for its good- 
ness. 




No. 30 



HOT WORK 



fussing around a cook stove in 
hot weather. Cut it out. Take 
advantage of our big bakery. 
Surely you can make no better 
bread, no lighter biscuits, no finer 
cakes or pastry than you find 
here fresh several times a day. 
Nor bake these things nearly as 
cheap. Then strike out for a 
comfortable summer, leave the 
baking to us and collect the red 
star stamps we give with all pur- 
chases at our bakery counters. 



This shows wording and illustrations, 
but does not suggest manner of display. 



WE SHOULDER THE 
RESPONSIBILITY 

of what we say. When we serve 
you with home-made bread, rolls, 
cakes, pies, etc., you're assured of 
getting the best home bakery 
products obtainable. Our goods 
are made in the most cleanly sur- 
roundings and strictly pure. 
Fresh daily, and always tooth- 
some and wholesome. 

BAKERY 



This shows wording and illustrations, 
hut does not suggest manner of display. 



MOTHER'S BREAD 

appeals to the bread baker at 
home. They of all others, know 
a good bread when they see it. 
There isn't much home-made since 
our bread came to town. Our 
bread has all the good points of 
home-made, with a few which are 
distinctly its own. It's so much 

easier to say to the grocer 

than it is to stand over a hot 
stove. 

ADS. 



1170 



ADVERTISERS CYCLOPEDIA 




No. 1 

OURS IS WITHOUT 
QUESTION 

the best flavored bread on the 
market. It has that goodness 
about it which is characteristic 
with bread made by our mother. 
It's as sweet as a nut and as pure 
as spring water. We know you 
will stop baking after trying a 
loaf. 



This shows wording and illustrations, 
but does not suggest manner of display. 




No. 88 

PURE HOME-MADE BREAD 

We say home-made because it is 
just like the good bread you would 
make in your own home. The 
same care you would use, we em- 
ploy. Our shops are models of 
cleanliness and neatness, open for 
your inspection at any time. 
Using as we do only the best in- 
gredients, made up by expert 
workmen and baked in perfect 
ovens, why should we not turn out 
an absolutely splendid loaf? 



OUR SUCCESS HINGES 

on good bread. We have aimed, 
studied and striven for perfection 
in the baker's art. Judging from 
the steady increase in our custo- 
mers, these persistent efforts have 
not been in vain. While the past 
is secure, present popularity gives 
us a mortgage on the future, and 
lovers of fine bread should not 
fail to try ours. 



This shows wording and illustrations, 
but does not suggest manner of display. 



HEALTHFUL BREAD 

Our Bread is made with the 
very best Flour, pure Lard and 
plenty of good Milk. The bakers 
are experts in their line and the 
bakery is light, well ventilated 
and scrupulously clean. Our But- 
ter Rolls are the daintiest and 
nicest production in the bakery 
line. Fresh every afternoon at 3. 
'Phone your orders for immediate 
delivery. 



BAKERY ADS. 



OF SELLING PHRASES 



1171 




No. 259 

DON'T MAKE YOUR WIFE 
BAKE 

The woman who makes her own 
bread must run, the gauntlet of a 
hot oven and a weary baking 
board before she obtains it. How 
much easier to put down five cents 
and say, Butternut bread, please, 
and go home with the daintiest, 
most delicious loaf ever made in 
Springfield. 



This shows wording and illustrations, 
but does not suggest manner of display. 



WHY MUST YOUR WIFE 
BAKE? 

Let us do it for her. We bake 
good bread for health of all, old 
and young! Our bread beats 
home-made because experts excel 
amateurs. As we buy flour by 
the wholesale at lower prices, 
bake in quantities at consequently 
less cost, our bread is cheaper 
than the domestic article. Time, 
labor and cost of coal are all 
saved by having us serve you. 
Come to us to get better bread 
cheaper. 




No. 131 

"LIKE MOTHER USED TO 
MAKE " 

There is one thing certain — we 
do make the kind of bread, rolls, 
pies, cakes, doughnuts and crullers 
that people want. We don't 
make them to keep or to look at ; 
we make them to attract people 
who have nice taste. And the 
quality that we have ever main- 
tained in our bakery goods has 
attracted them, and is attracting 
them in greater numbers than 
ever before. We are the stand- 
ard bearers, and " Quality " is the 
word that is inscribed on our busi- 
ness banner. We lead because our 
goods are the best — and they al- 
ways will be. We put the best 
materials and the skill into their 
production. 

This shows wording and illustrations, 
but does not suggest manner of display. 

GIVE US A TRIAL 

You will say our goods are 
" like mother used to make." 
Light bread and rolls, light cake 
and pastry. Care in the selection 
of materials, skill in the mixing 
and kneading, art in the baking 
— cleanliness, healthfulness, pu- 
rity the first requisite in every de- 
tail. These are the reasons for 

the popular regard for 's 

Bakery. 



BAKERY ADS. 



1172 



ADVERTISERS CYCLOPEDIA 




No. 78 

A SUCCESSFUL FUTURE 

is within reach of every man, 
woman or child who can acquire 
the habit of thrift and economy. 
The road to success begins with a 

Bank Account. The Bank 

offers to depositors every accom- 
modation consistent with sound 
banking principles. The Savings 
Department will receive your sav- 
ings in any amount, and will pay 
an interest of — on your invest- 
ment. This is an opportunity 
which you cannot afford to over- 
look. Don't delay. 

Success does not come to you 
— you must reach for it. All it 
requires is a little more effort, and 
you have it. Thousands of suc- 
cessful men and women have be- 
gun their travels towards success 
with a bank account. 



This shows wording and illustrations, 
but does not suggest manner of display. 



A BANK ACCOUNT 

No matter how much or how 
little you earn, you should make 
it your business — your religion — 
to put a part of it in the bank. 

The Bank will pay you an 

interest of — on your deposit and 
help you on your travels to suc- 
cess. If you haven't a bank ac- 
count, start one now. 

BANK 




No. 217 

WATER YOUR PLANTS OF 
AMBITION 

with thrift and economy, and 
you'll soon see a healthy crop of 
success. In other words, open a 
bank account with your savings, 
encourage it by additional depos- 
its, and we will help encourage its 
growth by an interest of — . A 
sure and safe investment, and the 
shortest road to prosperity. 

Begin as small as you like. 
Start it with as little as a dollar. 



This shows wording and illustrations, 
but does not suggest manner of display. 



CULTIVATE SUCCESS 

As the farmer cares for his 
crop you must care for your earn- 
ings. 

Your funds will be cared for 
here in a way which admits of no 
criticism. We have a line of pa- 
trons who have found this bank is 
every way satisfactory, and some 
of them have been with us over 
fifty years. We regard our cli- 
ents' interests as identical with 
our own, realizing that the satis- 
fied customer is the best adver- 
tisement a bank can have. 

ADS. 



OF SELLING PHRASES 



1173 




No. 199 

BANK YOUR SAVINGS 

Have YOU put away anything 
for the winter of your life? With 
the New Year, resolve to econo- 
mize. The first step in economy 
is a Bank Account. Open an ac- 
count in the 

FIRST NATIONAL BANK 

and pave your road to success. 
An interest of — paid on your 
savings account, will help swell 
your deposits. 



This shows wording and illustrations, 
but does not suggest manner of display. 



LAID OFF, LAID UP, LAID 
AWAY? 

Mr. Wage Earner: Did you 
ever think what might happen to 
you and your family, if any of 
the above should find you with no 
money in your purse? Wouldn't 
it be wise for you to provide 
against that day and to begin to 
save now? Our savings depart- 
ment accommodates all who wish 
to lay aside small or large sums. 

BANK 




No. oo' 

THE BEAVER IS A MODEL 
OF INDUSTRY 

With his tiny teeth he gnaws 
and gnaws until he fells great 
trees with which he builds dams 
across the river. Just think of 
it. This is all done by one tiny 
bite, then another, and another, 
until his great work is accom- 
plished. 

The moral here is that he 
makes every bite count. Take a 
lesson from the Beaver. Put 
away your pennies, and you'll 
soon have dollars. 

Start a bank account — make 
every bite count — and you'll soon 
realize your ambition for success. 



This shows wording and illustrations, 
but does not suggest manner of display. 



START THE BOY RIGHT 

The training of a boy in hab- 
its of saving, thrift and industry, 
will insure to his success in after 
life. Set him a good example by 
depositing part of your earnings 
in this strong and sound bank for 
savings — better still, open a small 
account in his name with us now. 
per cent, interest com- 
pounded semi-annually will make 
him a nice nest egg when he's 21. 

ADS. 



1174 



ADVERTISERS CYCLOPEDIA 




No. 360 

SAVE FOR A HOME 

To own a cozy home is the 
pride of every young couple. 

Save up now, young man — de- 
posit your surplus change in this 
bank, and see how soon the pur- 
chase price is reached. $1 will 
do to start. 



This shows wording and illustrations, 
but does not suggest manner of display. 



SAVE FOR A HOME 

Whenever earning begins, sav- 
ings should begin. We have 
started a lot of people in the 
right direction. Some had never 
before saved anything — because 
they had given the matter no seri- 
ous thought. Our savings de- 
partment is an ideal place in 
which to start an account that 
may lay the foundation of your 
fortune. Deposits of one dollar 
or more will be received and we 
will pay you — per cent, interest 
compounded twice a year. Start 
to save now. 

BANK 




Xo. 276 

"SMALL CHIPS FELL THE 
MIGHTY OAK " 

The improvidence of a large 
number of people is not due so 
much to a desire to spend every 
cent they earn, as to their failure 
to understand the value of small 
economies. If a start, no matter 
how small, would only be made of 
laying aside a small portion of 
the income, each week or month, 
the lesson of economy would soon 
be learned. Start an account 
with us to-day, no matter what 
may be the amount. This strong 
company will gladly help you to 
accumulate more. 



This shows wording and illustrations, 
but does not suggest manner of display. 



YOU MUST MAKE A START 

Every worker, regardless of his 
station in life, wins out by honest 
application. There is no room 
for drones in the modern hive. It 
is an age of " bustle." You 
should make your money " hus- 
tle " for you, too. If you haven't 
any surplus, get some. Money 
at work is a good silent partner. 
Begin to save money. Begin with 
a dollar a week if you can't save 
more. 

ADS. 



OF SELLING PHRASES 



1175 




No. 104 



SUCCESS IS SWEET 

and there are plenty of opportu- 
nities to go 'round to all who 
wish it. Your share is always 
ready for you ; it is yours for the 
asking. It requires very little ef- 
fort. A little account in the bank 
starts it. Take a dollar and open 

an account in Bank, and 

you will be tempted to add more 
and more to it, until, with the — 
interest which we add on, you will 
in a little while have a substantial 
deposit to your credit. Get your 
share. 



This shows wording and illustrations, 
but does not suggest manner of display. 



SUCCESS 

in the mind of most of us means 
the acquisition of wealth. And to 
acquire wealth, you must be sys- 
tematic in your savings. The ex- 
perience of thousands of thrifty 
and prosperous persons, proves 
the value of this principle. The 
first step of this system should be 
a bank account. 



THE 



BANK 



No. -224, 

YOUR BEST FRIEND 

A man's best friend is his 
money. It never worries you with 
tales of its troubles, but is your 
best help in days of adversity. 
How often have you cast this 
friend away? Start to-day. Keep 
this friend. 



THE 



BANK 



will start your account with as 
little or as much as you like, and 
will pay you an interest of — on 
your money, as long as same is 
on deposit with us. 

BANK 



will help you. It will increase 
the size and usefulness of your 
friend — by adding an interest — 
and remember a man is known by 
his friends. 

This shows wording and illustrations, . 
but does not suggest manner of display. 

No man has a better friend 
than his money. It is his help in 
need and in deed. How often 
have you thrown this friend 
away? Resolve from this day on 
to save your money, and make a 
mark for yourself in this world. 
Begin with a bank account in the 

BANK. 

where your money will increase at 
the rate of — per cent, interest 
which the bank allows, as well as 
by your own additional deposits. 
You can start your account with 
a dollar or a hundred — once 
started, it will grow with an im- 
petus that will surprise you. 
Open an account to-day. 

ADS. 



1176 



ADVERTISERS CYCLOPEDIA 




THE 



No. 404 



NATIONAL BANK 



like the great sturdy oak, offers 

you 

PROTECTION 

for your money. With its 
strength, its conservatism, its 
able officers, there is no more se- 
cure place to deposit your sav- 
ings. 

Capital, , Surplus, , 

Assets, ■ 



This shows wording and illustrations, 
but does not suggest manner of display. 



$1 IS THE ACORN 
which, properly sown and care- 
fully nursed, grows into the 
mighty oak of financial inde- 
pendence. 

PLANT $1 IN THIS BANK. 
Once taken root, the saving 
habit grows in proportion to the 
balance in the bank. 




NOW is the time to sow. 



BANK 



No. 392 

GROWING OLD? 

Probably it has never occurred 
to you, but don't you think that 
you really should be saving some 
money? You are always liable 
to get sick or hurt, and anyway, 
if you live, you positively will 
grow old. What will you do then 
if you have no money? A sav- 
ings account with this strong 
bank makes the " growing old " 
scare vanish. One dollar starts 

the account. We pay per 

cent, on time deposits. 

This shows wording and illustrations, 
but does not suggest manner of display. 

DON'T LET AGE BRING 
WANT 

Just think of the comfort, the 
satisfaction you would have if 
only you a little sum set away 
for a rainy day — often you must 
borrow only to pay back. You 
can save, don't wait until you 
must regret you didn't. See us 
to-day in regard to an account. 
One dollar will start you and we 

pay you per cent, interest, 

too. Deposits received up to the 
5th of the month draw interest 
from the first. 

ADS. 



OF SELLING PHRASES 



1177 




IS 

SUCCESS 

HEADING 

CYOURWAY 



2 



No. 218 

IS SUCCESS HEADING 
YOUR WAY? 

George W. Childs said: "A 
young man should not yield to 
any temptation to relax his ef- 
fort in attending to his business 
in order to amuse himself." Mr. 
Childs always took pride in do- 
ing his work well and saving his 
money — -his determined efforts 
brought success, fortune and re- 
spect. You, too, can be success- 
ful by saving your money and 

opening an account with the 

Trust Company, where your 
funds are absolutely safe and 
will yield you a good return. 



THERBSNOBmEU 
INVESTMENT THAN 
ABAKKACCOUNT 




No. 387 



BE WISE 



Every philosopher of this and 
ancient time has pointed out the 
wisdom of saving. One, in speak- 
ing of a small coin, referred to 
it as a trifle — yet, he said, while 
a small coin is indeed a trifle, it 
must be remembered that trifles 
make perfection and that perfec- 
tion is no trifle. Every argu- 
ment, oral or written, is in favor 
of the " saving habit." It is, 
figuratively speaking, the key- 
note for the building of character 
and independence. Start to 
save. Open an account here. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Let us help you. It is because 
for thirty years we have aided 
countless numbers of business 
men and individuals in their prog- 
ress to success, always preserv- 
ing a safe balance between ac- 
commodations and safety, that 
we are to-day the largest finan- 
cial institution in the Northwest. 
With resources of over hun- 
dred thousand dollars, with an 
unusually strong directorate, 
and with officers of ripe experi- 
ence, we offer depositors every se- 
curity. We ask that you make 
free use of our facilities. 

BANK 



If you can see no wisdom in 
saving, answer these questions. 
Perhaps your wages amount to 
$25 a week. Perhaps your ex- 
penses are $18 a week. The other 
$7 goes for what? Does it go 
toward a rainy day fund, or are 
you spending it as you go? If 
you are spending it as you go, 
what will you do when you are 
unable to work? Put your ex- 
tra $7 per in our savings bank 
and you and your family will en- 
joy that fee when you reach old 
age. We pay 3 per cent, com- 
pounded semi-annually. 

ADS. 



1178 



ADVERTISERS CYCLOPEDIA 




No. 63 

THE FIRST STEP 

Toward prosperity and inde- 
pendence is a deposit in a good 
savings bank. The biggest for- 
tunes in the world had their 
foundation in small savings. The 
Savings Bank opens ac- 
counts with as little as one dol- 
lar. Make a deposit to-day and 
start on the road to indepen- 
dence. The first step isn't hard 
and the others are easier, once 
you get the habit. 

This shows wording and illustrations, 
but does not suggest manner of display. 

START IT NOW 

To be successful in life, no 
matter what your ambition may 
be, have a bank account — the 
foundation to many a man's suc- 
cess. Open an account in 



THE 



BANK 



AKE 

TOUR 

MARK 
IN 

LIFE 



No. 90 

MAKE YOUR MARK IN 
LIFE 

Without a Bank Account to 
begin with, you cannot Make 
Your Mark In Life. The New 
Year will soon be here. Why 
not save now and begin the year 
with an account in the 

BANK 



and see how quickly it will grow. 
One dollar will attract another, 
and before you are aware of it, 
you have a substantial account 
to your credit. Don't delay. Be- 
gin now. 

BANK 



Before the next year rolls around, 
with a little economy on your 
part and interest compounded 
semi-annually, which we pay on 
your money, you will have a sub- 
stantial account to your credit. 

This shows wording and illustrations, 
but does not suggest manner of display. 

PLAN SAVING 

A plan is the only way of at- 
tainment. A plan to save money. 
In following the plan — the habit 
is formed — and habit makes the 
way easy. 

Start your plan to-day. $1 
will do to begin. 

BANK 

ADS. 



OF SELLING PHRASES 



1179 




No. 80 

THE ROAD TO SUCCESS 

The progressive farmer, the 
up-to-date business-man, knows 
the value of a bank account, both 
as an investment and convenience. 
The investment lies in the inter- 
est which is paid on your deposit, 
while the checking account is a 
boon for the business-man. 

THE BANK invites your 

account. 

This shows wording and illustrations, 
but does not suggest manner of display. 

This is the time for you to 
start on the road to success. It 
is not too late. You can easily 
take a dollar out of your earn- 
ings and start a bank account 
with it. With this dollar as a 
starter you will be encouraged to 
add to it, and soon you will have 
a comfortably sized deposit to 
your credit. We know this be- 
cause we've seen this occur time 
and time again. 

THE BANK 

will take your account and pay 
you an interest of — on your de- 
posit. The iron is hot — strike 
now. 

BANK 




No. 295 

PICK UP YOUR 
OPPORTUNITY 

Pick your opportunity by 
opening an account in 

BANK 

If you haven't much, you can 
open for little. All you need is 
a start, and a bank account is 
the starting point to success. 

An interest of — is paid on 
all savings accounts. 



This shows wording and illustrations, 
but does not suggest manner of display. 



The opportunity on which 
your success in life depends, is 
a bank book. It is within your 
reach. PICK IT UP. 

THE BANK 

will start your account with any 
deposit, large or small, and will 
increase it by allowing you an 
interest of — on your deposit. 
This is an opportunity you can- 
not afford to lose. PICK IT 
UP. 

ADS. 



1180 



ADVERTISERS CYCLOPEDIA 



AHAPPYHOME 


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No. 312 

NOTHING WILL MAKE THE 

HOME SO HAPPY 
as the knowledge that you have 
laid aside something for the fu- 
ture. A Bank Account in the 

NATIONAL BANK 

will not only assure your future, 
but its growth by accumulation 
of — interest will become a safe 
and secure investment. 



This shows wording and illustrations, 
but does not suggest manner of display. 



IT WILL SURPRISE YOUR 
WIFE 

as well as yourself to find how 
rapidly your account will grow 
when you have once started it, 
and add to it constantly. Sav- 
ing money is a sure way to bring 
home happiness too. No worries 
when the time of special trial 
comes — always a little ahead for 
emergencies. Open a savings ac- 
count with us at once. 




EVERY 

WOMAN 

SHOULD OWN 

A 



BANK 

ACCOUNT 



No. 122 

A HOLIDAY SUGGESTION 

What better, grander holiday 
present for your wife than a 
Bank Account in her own name? 
Come into the 

BANK 



with what money you wish to give 
her, open an account in her name 
and on Christmas Day, present 
her with the Bank Book. 

A Bank Book in the Children's 
Stockings would make the most 
sensible Christmas Gifts. 



This shows wording and illustrations, 
but does not suggest manner of display. 



EVERY WOMAN SHOULD 
OWN A BANK ACCOUNT 

It saves worry, time and 
money. 

It keeps a record of everything 
purchased without the trouble of 
bookkeeping. A check is a re- 
ceipt without the trouble of ask- 
ing for one. It gives a person 
standing and makes of the banker 
a useful, obliging, business friend. 



BANK ADS. 



OF SELLING PHRASES 



1181 




No. 216 

YOUR MONEY 

should be where you know it is 
safe, yet always within your 
reach. 

BANK 

is absolutely safe and merits 

your confidence. With its 

capital and surplus making 

its 

ACTUAL RESOURCES 



your savings are absolutely se- 
cure if deposited here. Further 
particulars, information and 
financial advice cheerfully given. 

This shows wording and illustrations, 
but does not suggest manner of display. 

LOOK OUT FOR THE BOY 

You want your boy to grow 
up to be a manly man. Every 
parent looks forward to the 
boy's success. Then why not 
start him towards the goal at 
once? Make him feel his im- 
portance in the world by start- 
ing a bank account for him. 

THE BANK 

will accept his deposits even if 
only a dollar, and will allow an 
interest of — on the principal. 
If you are interested in your 
boy's success, act on this sugges- 
tion. 

BANK 




THE FIRST STEPS 

to a successful career, no matter 
what your ambition may be, are 
a Bank Account — the foundation 
of many a man's success. Open 
an account in the 

• BANK 

and see how quickly it will grow. 
With an INTEREST OF — 
COMPOUNDED TWICE A 
YEAR, which we pay on Savings 
Accounts your deposits become a 
gilt edged investment. 

For the business man there is 
no greater convenience than a 
checking account. 



This shows wording and illustrations, 
but does not suggest manner of display. 



The risers to the stairway that 
leads to success are made up of 
single dollars. With every step, 
you advance nearer your goal. 
Take a single dollar — that's easy 
enough — and open a bank ac- 
count in the 

BANK 

Next week, add another dollar 
and you have reached your sec- 
ond step. We make your prog- 
ress easier by adding — interest 
to your account so that you may 
attain your ambition more speed- 
ily. Don't put it off. Bring in 
the dollar— NOW. 

ADS. 



1182 



ADVERTISERS CYCLOPEDIA 




No. 36 

A PUZZLING QUESTION 

How can a man on a small sal- 
ary get married and furnish a 
home without a bank account? 
The answer is easy. He can't. 
He can get married if he can find 
a thoughtless woman who will 
not take the trouble to investi- 
gate his finances or his saving or 
spending habits. But he can't 
furnish a home without starting 
the new life carrying a heavy 
debt. That wouldn't be fair to 
the one who has trusted him. We 
want to meet the man who wants 
to make a start at saving money. 



This shows wording and illustrations, 
but does not suggest manner of display. 



There is no great secret of suc- 
cess. Just two words — thrift 
and economy. In other words, be 
systematic in your savings. It 
is the only way you can obtain 
what you are striving after. The 
experience of thousands of thrifty 
and prosperous persons proves 
this. A bank account in the 

BANK 

is the first step in the system. 
Here you not only have your 
money secure, but it works for 
you while you add to it. 

BANK 




No. 425 

Uncle Sam will charge you no 
more for bringing your money 
500 miles to us for deposit, than 
5 miles. So you can " BANK 
WITH US BY MAIL " no mat- 
ter where you live. 

We are in a position to give 
you every accommodation known 
to Banking. Any man or woman 
who will write or call on us and 
confer with our officials will be 
convinced of the superiority of 
our service. You will find it more 
beneficial to open an account jwith 
us than elsewhere, for no bank is 
better equipped to satisfactorily 
serve its depositors than 



THE 



BANK 



This shows wording and illustrations, 
but does not suggest manner of display. 



THE SUCCESSFUL 
BUSINESS MAN 

knows the value of a bank which 
is not only safe and secure, but 
also accommodating. The 

BANK 

by its careful business methods, 
and its readiness to accommodate 
clients, has practically become 
the bank of the business man. 

ADS. 



OF SELLING PHRASES 



1183 




No. 42 



DON'T BE FOUND ASLEEP! 

A homeless wanderer in his old 
age is likely to be the fate of the 
man who is improvident in his 
youth. Assure yourself of a com- 
fortable old age by cultivating the 
saving habit. A savings account 
opened with this company and 
consistently followed up makes 
old age a delight and bridges over 
many a trouble. 



This shows wording and illustrations, 
but does not suggest manner of display. 



ECONOMY IS WEALTH 

There is nothing like a savings 
account to keep poverty at arms' 
length. Lots of people think it's 
no use to try to save unless they 
have a large amount of money to 
start with. It is the litle accounts 
saved up systematically from 
week to week that go to make the 
strongest barrier against need. 

BANK 



SERVICE AND SAFETY GO 
HAND IN HAND 

Perfect safety and the best 
service go hand in hand with us. 
A conservative policy has never 
been sacrificed for passing advan- 
tages, and the careful business 
man recognizes that such a sys- 
tem is the rock upon which a 
great banking institution is 
reared. We treat our depositors 
much as a good commercial 
house would treat its customers, 
knowing that their good will and 
approval of our service is as vital 
to us as if we sold goods. Large 
depositors and small are on the 
same plane. We will be glad at 
any time to receive all or part of 
your account, and our perfect 
organization and up-to-date 
methods are always at your com- 
mand. 

This shows wording and illustrations, 
but does not suggest manner of display. 

When you hand over your 
money to us for safe keeping, 
it's just as secure as though 
Uncle Sam himself is holding it 
for you. And indeed, Uncle Sam 
does guard it. The moment 
your money comes under our pro- 
tection, it begins to grow, and it 
continues to grow as long as it 
remains with us. We pay an in- 
terest of — on your deposit. 
Isn't this the best and safest in- 
vestment you can make? 

ADS. 



1184 



ADVERTISERS CYCLOPEDIA 





No. 126 

A savings account is often the 
key that opens when Opportunity 
knocks at the door. 



BE PREPARED! 

The lack of a few hundred dol- 
lars in ready cash has caused 
many a golden chance to pass the 
young man by. Put your savings 
here at interest. 



This shows wording and illustrations, 
but does not suggest manner of display. 



NOW IS THE TIME 

In the early years of life is the 
time to learn to save ; it's easier 
to learn then than after habits of 
extravagance are formed. The 
boy who spends his pennies fool- 
ishly will spend his dollars fool- 
ishly, if he ever has any. Give 
the boy a bank book and teach 
him to save something. He'll be 
glad of it when he is older and 
wants to go into business for him- 
self. Pennies make dollars and 
dollars make a man independent. 

BANK 



No. 185 

ECONOMY AND THRIFT 

These are the rays which lead 
from the beacon light of Success. 
If you are ambitious to become a 
successful man or woman, you 
must learn to economize. Your 
first lesson should be to open a 
bank account in the 



BANK, 

where your deposit will accumu- 
late by further additions from 



your economy, 



and 



interest 



which is allowed on your money. 



This shows wording and illustrations, 
but does not suggest manner of display. 



"WHY TARRIEST THOU?" 

Promptness and efficiency are 
very important factors to the 
man who would get ahead. We 
appreciate the importance of 
promptness and efficiency in the 
transaction of banking business, 
and we urge upon you the neces- 
sity for economy and thrift. To 
meet the requirements of business 
men, firms and individuals we have 
installed every modern facility 
and convenience. Your savings 
here will earn good interest. 
Your account is respectfully so- 
licited. 

ADS. 



OF SELLING PHRASES 



1185 




No. 110 

THE OPENING WEDGE 

A Bank Account is the opening 
wedge to a successful future. Put 
in the wedge now by opening an 
account in the 

BANK 




and assure yourself a successful 
future. Your account will draw 
— per cent, interest compounded 
annually as long as it lasts. Start 
your account with as much as you 
can spare, and watch it grow. 

This shows wording and illustrations, 
but does not suggest manner of display. 

IS DRIVEN BY THRIFT 

Are you able to accept a good 
investment opportunity? To dis- 
count a note or buy a bargain 
for cash? To tide over illness, ac- 
cident or misfortune, loss of posi- 
tion or a lay-off? If you would 
begin at once to save a portion of 
your earnings each week, the time 
would quickly come when this 
question could be answered yes, 
and proudly, too ! We will open 
an account with you for as little 
as one dollar in our savings de- 
partment, and pay — per cent, 
interest on all funds you deposit. 
There is no surer, safer, or more 
convenient way to save. 

BANK 



No. 228 

TAKE A SURVEY OF YOUR 
FUTURE 

Do you see success? The first 
and most essential step to a suc- 
cessful future is a bank account. 
Then, with economy and thrift, 

besides the interest on your 

deposit, which is allowed by the 

BANK 

your account grows and grows, 
until you are in a position to use 
it to blaze the trail to success. 
Come — open an account now. 



This shows wording and illustrations, 
but does not suggest manner of display. 



A WISE MAN 

doesn't live as though his income 
couldn't stop — he makes provi- 
sion for sickness, lack of work, 
accident and old age, by having 
a savings account with this com- 
pany, where every dollar he de- 
posits earns per cent, in- 
terest. 

ADS. 



1186 



ADVERTISERS CYCLOPEDIA 




No. 290 

BENJAMIN FRANKLIN 

said : " A small leak will sink a 
great ship." 

Have you ever thought what 
the small bits of money you have 
foolishly expended would amount 
to if you added them up? Add 
to this the — per cent, interest 
which we pay on deposits, and you 
will see the great truth of this 
Franklin epigram. 

Stop those leaks — cut out those 
expenditures and open a bank ac- 
count — now — start it with a dol- 
lar if you like, and you will soon 
see the wisdom of this. 

This shows wording and illustrations, 
but does not suggest manner of display. 

"THE WAY TO WEALTH" 

says Franklin, " is as plain as the 
road to market." Our failures 
are not caused by not knowing 
what to do, or how to do it, but 
because of the lack of will to do 
what we ought — lack of deter- 
mination. Every man knows that 
he ought to save — almost every 
man can save but lacks the will 
to start saving. So he lives on, 
spending money as fast as he 
earns it, but he has nothing to 
show for it. Save your money 
and deposit it here — you'll be sur- 
prised at the way it will grow 
under our care. 

BANK 




No. 268 

IT WAS HENRY CLAY 

who said, " Government is a trust 
and the officers of the government 
are the trustees; and both the 
trust and trustees are created for 
the benefit of the people." 

THE BANK 

is under the direct jurisdiction of 
the State banking laws, and like 
the State Constitution, was creat- 
ed " for the benefit of the people," 
its officers are men of integrity. 

The surplus of the bank, $ , 

is testimony of their able man- 
agement. Accounts solicited. 



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but does not suggest manner of display. 



WISE MEN ALL AGREE 

That the test of a man's will 
power is his ability to save money. 
Money goes easily when you 
carry it about with you. But 
there is economy in putting it 
away in a safe and sound sav- 
ings bank. The large capital 
and conservative management of 
this bank is a guarantee that 
your deposit is always safe. 

ADS. 



OF SELLING PHRASES 



1187 




THE . 


JP 


FRUIT 1 


^fez&jjJ^g^^^X 


OF 
MAN'S 

LABOR! 





No. \M 

A LESSON FOR THE PAR- 
ENT 

The most valuable lesson which 
you can teach your child is Econ- 
omy. Teach it that Economy is 
the foundation of Success. 
Teach it to save. Start a bank 
account in its own name, and 
watch it grow, so that by the time 
the child becomes an adult the 
account by additional deposits, 
and by its own natural growth of 
— per cent, accumulating, will 
have become sufficient to give the 
child a fair start in life. 



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but does not suggest manner of display. 



YOUR CHILDREN 

should be taught to save. A bank 
book is an object lesson in econ- 
omy that you can secure for them 
for $1.00. Start them on the 
right road while they are young 
and they will follow it of their 
own accord when older. 

BANK 



No. 194 

DOLLARS GROW 

all the time- No money comes 
easier than interest money when 
once you have made a start. It 
does not require a large amount 
to begin with. And there are no 
vacation periods with interest; it 
keeps right on working for you 
days, nights, Sundays and holi- 
days. Better begin now; deposit 
whatever you can spare, add to it 
whenever possible, and in time 
your success is assured. We will 
welcome your account, large or 
small. 

This shows wording and illustrations, 
but does not suggest manner of display. 

PLANT SINGLE DOLLARS 

AND WATCH THEM 

GROW 

The money you bank with us — 
whether it's a dollar or the most 
we are willing to receive — is well 
cared for and accurately account- 
ed for. We look out for your in- 
terests because our success de- 
pends upon your satisfaction. 
Annual — per cent, interest is 
given here, that compounded ev- 
ery three months, which means 
an ever growing bank account. 

ADS. 



1188 



ADVERTISERS CYCLOPEDIA 




No.' 423 

MAKE YOUR MARK 

Money in the bank is more than 
money — it is character. The man 
with a bank account is seldom out 
of work. His thrift is recognized. 
It makes him a good workman. 
If a man is to be selected for pro- 
motion, the man with a bank ac- 
count is apt to be chosen. He is 
looked upon as a reliable man. 




(78J1TBIRB 




No. 415 

Every man's future lies in his 
own hands. If he would be suc- 
cessful he must cast his own mold 
of success. A bank account 



m 



THE 



NATIONAL BANK 



is the mold in which he will make 
a successful cast. It will not only 
secure him against " the rainy 
day " but will increase continu- 
ally by the interest of — per 
cent, allowed by this bank. 

This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



CARVE OUT YOUR OWN 
SUCCESS 

Establish the saving habit and 
your dollars will grow and help 
you. 

Money at interest is a good si- 
lent partner — one that will work 
night and day, unflagging in its 
zeal for your welfare — one that 
the longer let alone the better 
work it will do. 

BANK 



LITTLE BY LITTLE 

your regular and frequent de- 
posits in this institution furnish 
a basis for credit that will enable 
you to take advantage of business 
opportunities that may call for 
more ready money than you have 
at your command. In making 
loans, all bankers must give 
preference to their depositors, and 
they are always ready and willing 
to help those whose steady de- 
posits and thrifty habits show 
their ability and determination to 
help themselves. 

ADS. 



OF SELLING PHRASES 



1189 




No. 339 

" Time and tide wait for no 
man." NOW is here; to-mor- 
row — it is gone. When you know 
you ought, NOW — is the time to 
begin. 

THE BANK 

will carefully guard your money 
— pay you — per cent, interest, 
which constantly increases your 
principal. Time is short — come 
in with the Tide. 

This shows wording and illustrations, 



m 






SAVE 

YOUR 
PENNIES 

AND THE 

DOLLARS 
WILLTVKE 
CARE OF 
THEMSELVES 

31 




No. 318 

The illustration shown here is 
a lecture well known to all. The 
most practical way to save is to 
open a bank account in 

THE NATIONAL BANK 

where you get an interest of — 
per cent, on your investment. 

Business men who realize the 
advantage of a check book will 
open an account with us. 

This shows wording and illustrations, 



but does not suggest manner of display. but doeg not snggest manner of display ; 



. DO NOT DELAY 

No money comes easier than in- 
terest money once you have made 
a start. It does not require a 
large amount to begin with, and 
there are no vacation periods with 
interest ; it keeps right on work- 
ing for you nights, Sundays, holi- 
days. Better begin now ; make 
a time deposit of whatever you 
can spare, add to it whenever pos- 
sible, and in time your success is 
assured. We will welcome your 
account large or small. 



Save while the sun shines, then 
when the " rainy day " comes 
you'll find your bank book your 
best umbrella in protecting you 
from adversity's storms. Open 
a bank account now with the 
BANK 

You'll be delighted to see how 
rapidly your money accumulates 
in this way. We pay — per 



cent, interest on time deposits. 

BANK ADS. 



1190 



ADVERTISERS CYCLOPEDIA 




No. 347 

Temptations easily overcome 
the man who carries his wealth in 
his pocket. Usually at the end 
of a year a man is no better off 
than at the start. The thrifty 
and careful man deposits his sur- 
plus with 

THE BANK 

where it earns — per cent, com- 
pounded interest and yet is sub- 
ject to withdrawal at any time. 



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but does not suggest manner of display. 



THE LITTLE THINGS 
THAT COUNT 

are pennies. The nickels and 
the dimes that most people don't 
count in their expenditures that 
go for amusement, extravagance 
or through habit, are the ones 
that waste your dollars. Place 
your dollars with the 

BANK 

for safekeeping and the accumu- 
lation of interest. Our financial 
standing is of the highest, and 
we offer exceptional advantages. 

BANK 




No. 371 



SOME PEOPLE'S SAVINGS 

are burned up, and some forget 
the hiding place, and thus they 
never, do their owner any good. 
Such people are to be commended 
for having formed the habit of 
saving, but too much commenda- 
tion cannot be given the mind 
that didn't have foresight enough 
to use the bank. 



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but does not suggest manner of display. 



THE TREASURE OF THE 

HOME IS A BANK 

BOOK 

given to the depositors of the 
Savings Bank. It is the de- 
pendence that the family has to 
look to when the rainy day comes 
or when the day comes that you 
want to buy a home for your lit- 
tle family. Save in time and you 
can be independent in your old 
age. Deposits received from 
$1.00 up; — per cent, interest, 
payable quarterly up to $1,000 ; 
— per cent, on $1,000 and over. 

ADS. 



OF SELLING PHRASES 



1191 



gsm&gi 



A 



Cut 



GUARD AGAINST 



No. 212 

STRIKE OUT FOR YOUR- 
SELF 

Get out of that rut. Show 
what self-independence you have 
by opening a bank account. 
Don't say you haven't enough to 
begin. You have^a dollar will 
do it — and with this dollar as a 
starter, you will be encouraged 
to add and add to it, until, with 
the — per cent, interest which 
helps it along, you will have a 
good account to your credit. 



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but does not suggest manner of display. 



SOUND ADVICE TO YOUNG 

MEN 

Two good rules, which, if fol- 
lowed, will bring fortune: First 
— Buying nothing until you can 
pay for it. Second — Saving a 
part of your weekly earnings — 
even if it be no more than a quar- 
ter dollar — and put your savings 
monthly in this bank. We pay 
interest on savings accounts, and 
would be pleased to have you 
open one with us. 




BAINY DAYS 

No. 11 



HAVE YOU PREPARED FOR 

THE PROVERBIAL 

RAINY DAY? 

It is not too late to begin. A 
little thrift and economy will not 
only prepare you for the " rainy 
day," but will pave your way to 
the sunshine of success. Take a 
dollar, if you can't spare more, 
and open an account in the 

BANK 



You'll be surprised to see it 
grow, and besides, we allow you 
an interest of — per cent, on your 
deposit. Can you afford to de- 
lay any longer? 



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but does not suggest manner of display. 



BY SAVING 

Our little banks make saving 
easy. The ingenious little sav- 
ings banks we loan to depositors 
are wonderful little saving help- 
ers. They record the amount 
you put in, and convert your 
spare nickels and dimes into dol- 
lars- almost before you notice it. 
You should open an account in 
our savings department and get 
one. A dollar will do to begin 
with. 



BANK ADS. 



1192 



ADVERTISERS CYCLOPEDIA 




No. 200 

" Early to bed and early to rise 
Makes the man healthy, wealthy 
and wise." 

Paraphrase this homely old 
truth of Benjamin Franklin's, 
and you get the two words — " In- 
dustry and Economy." The man 
or woman who by industry and 
economy put aside a part of the 
earnings each week, must ulti- 
mately be successful. Start a 
savings account in the 

BANK 



Start it with what you have, and 
as you add to your deposits, we 
will help it grow by paying you 
an interest of — per cent. Start 
yours now. 

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but does not suggest manner of display. 

IDLE MONEY— AND IDLE 
MEN 

are both useless. They should be 
at work. Money will work if you 
give it a chance. 

Your best friend cannot always 
be with you. Also friendships 
fail, but a bank account is a 
friend always — doubly so in times 
of adversity. Start the account 
now. Add a little every pay day. 
It doesn't take long for it to 
grow. One dollar starts it. 

BANK 



No. 237 



Mere saving is not thrift. 
Thrift is the placing of your 
money where it will make more, 
and still be safe from loss. 

The only place to place money 
is the 

NATIONAL BANK 

It is absolutely safe, and pays 
— per cent, interest on checking 
accounts. 



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but does not suggest manner of display. 



THE INDUSTRIOUS HONEY 
BEE 

stores away the accumulation of 
its labors against the day of ad- 
versity. 

It rests with you whether your 
old age shall be passed in poverty 
and misery or in independence 
and comfort. A savings account 
now decides the matter. 

Money in the bank gives you a 
feeling of security — enables you 
to take advantage of opportuni- 
ties for making more money and 
lifts you out of the rut — makes 
you a manly man. 

ADS. 



OF SELLING PHRASES 



1193 



Aov^ tnfa*^ 




ytifc 



No. c 26ti 

DO YOU EVER 

take a few minutes off to peep 
into your future? Are you doing 
the right thing by yourself? Are 
you laying aside a little from 
your earnings each week? Per- 
tinent questions, these, but they 
are what every intelligent man and 
woman should seriously consider. 
Start the foundation of your fu- 
ture with a bank book — it doesn't 
matter how little it is — in the 

BANK 



Here your money is safe, and 
it grows every day it is on de- 
posit. You get an interest of — 
per cent., and the money is yours 
whenever you ask for it. 



This shows wording and illustrations, 
but does not suggest manner of display. 



IF YOU SAVE NOW 

Then sometime in the future you 
will have something to draw on. 
Perhaps when you need it badly. 
Why not start a savings account 
here now — with a dollar, or as 
much as you can spare? It will 
earn a fair rate of interest and 
prove an incentive to save more. 
Accepts deposits in sums of one 
dollar and upward. 

BANK 






No. 324 

THERE'S NO WITCHERY 

IN SUCCESS 
ANYBODY CAN BE SUC- 
CESSFUL. This is a broad 
statement, but it is a fact. Any- 
body can be thrifty, industrious, 
economical; anybody can open a 
bank account. It doesn't take 
much— A DOLLAR WILL DO 
IT. This dollar will lead you on 
to save, and before you realize it, 
you have a snug amount to your 
credit. 

THE NATIONAL BANK 

will accept your deposit for as 
little or as much as you can af- 
ford, and pay you — per cent, 
interest on your balance. 

This shows wording and illustrations, 
but does not suggest manner of display. 

FINDING MONEY IS NOT 

TO BE DEPENDED 

UPON 

If you spend all you earn, what 
are you going to do when sick- 
ness, accident or lack of employ- 
ment causes extra expenses or 
stops the income? You can't 
pick up money to meet such emer- 
gencies. The days of witchcraft 
are past. Put part of your earn- 
ings in a savings account where 
it will be waiting for you and 
drawing — per cent, interest, in 
the ■ Savings Bank! 

ADS. 



1194 



ADVERTISERS CYCLOPEDIA 




No. 414 

SAVE AND YOU WILL 
HAVE 

The money you throw away 
would surprise you if you kept an 
account of it. Try saving it for 

a year in the Savings Bank. 

At the end of that time you will 
be amazed at how much your sav- 
ings amount to. Isn't it a whole 
lot better to have a comfortable 
sum in the bank than merely the 
memory of money spent for noth- 
ing? Try it. 



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but does not suggest manner of display. 



THE SUCCESSFUL AND THE 
UNSUCCESSFUL 

agree on this : One point is never 
disputed. Ask the rich man and 
the poor man what is the begin- 
ning of wealth and each will an- 
swer — " Save part of your earn- 
ings." In the beginning money 
to take advantage of profitable in- 
vestments is accumulated slowly. 
After the first hundred dollars, 
the way is clearer and more cer- 
tain. Progress to a higher sta- 
tion in life is impossible unless 
you do save. 

BANK 




No. 407 

THE FRUIT OF MAN'S 
LABOR 

It is only by economy, saving 
and thrift, that man can bring 
forth the fruits for enjoyment. 
A bank is the soil, your spare 
cash the plant, and a bank book 
the fruit. 

Plant to-day — in 

THE FIRST NATIONAL 
BANK 



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but does not suggest manner of display. 



RICHES 

Others have grown rich, why 
not you? Others have worked for 
just as little and even smaller 
wages than you receive, and have 
been able to deposit a snug sum 
in the bank, where it earned in- 
terest for them night and day the 
year around — why not you? 

ADS. 



OF SELLING PHRASES 



1195 




Perfect protection should be 
the first consideration of your 
money, and that means that you 
should deposit your money in a 
good responsible bank. 



THE 



NATIONAL BANK 




with its fire and burglar proof 
vaults will not only protect your 
money, but will help your amount 
grow by adding an interest of 
— per cent, to your deposit. 



This shows wording and illustrations, 
but does not suggest manner of display. 



PROTECTION 

You've heard of people who 
hoard their money in a cupboard 
■ — in an old stocking — and other 
places of like ilk. And then the 
house burns down — or is robbed, 
and the savings of years are lost. 
Banks have been created for the 
protection and safeguarding of 
your money. 

BANK 



No. 427 

THE BOY WHO STARTS A 
BANK ACCOUNT 

and saves and deposits the nickels 
and dimes that other boys would 
spend, is a boy who will begin ac- 
tive business life qualified to suc- 
ceed. He will reach manhood with 
habits and qualities of character 
essential to thrift cultivated and 
developed, and will have his sav- 
ings and accumulated interest as 
ready capital. A single dollar 
will open an interest-bearing ac- 
count. 

This shows wording and illustrations, 
but does not suggest manner of display. 

START YOUR BANK AC- 
COUNT NOW! 

The hardest part of anything 
is the start. It's easy when you 
get going. Just make up your 
mind to begin saving money to- 
day and you'll find it so easy to 
keep it up that you'll wonder why 
you never did it before. Put the 
money with us and get an addi- 
tion to your income from it. 

ADS. 



1196 



ADVERTISERS CYCLOPEDIA 




No. 198 

NAIL DOWN YOUR DOL- 
LARS 

in a Bank Account that will hold 
your savings in trust and pay you 
an interest of — per cent, on 
your deposits. 



THE 



BANK 



is an ideal bank for the man with 
a future. It will help you on the 
road to success and spur your 
ambition. It will advise you on 
investments and give you the 
benefit of expert financial knowl- 
edge. Give this matter thought. 



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but does not suggest manner of display. 




No. 180 

A TRUSTY GUARDIAN 

Put your hard earned savings 
where they will be safe and se- 
cure, yet always within your 
reach. The policy of 



THE 



BANK 



is safe, secure, and conservative. 
It makes no hazardous loans or 
investments. Your money is al- 
ways at your command, and can 
be withdrawn at your pleasure 
without loss of earnings. In open- 
ing an account in this bank, you 
insure yourself against failure. 



This shows wording and illustrations, 
but does not suggest manner of display. 



NAIL DOWN YOUR 
DOLLARS 

Keep them fast — in firm re- 
solve — in 

THE BANK 

Then you may rest assured that 
you are prepared for the prover- 
bial " rainy day." You get an in- 
terest of — on your deposit, and 
your money may be withdrawn at 
your pleasure. Put the nail in 
NOW. 

BANK 



A WISE INVESTMENT 

Once you start a Bank Ac- 
count, it is surprising how it' 
grows. It becomes a habit, and 
before you are aware of it, you 
have a substantial sum to your 
credit. If you have never tried 
to acquire this habit, try it now 
■ — begin with a dollar, if you like. 

We pay interest at the rate of 
— per cent, compounded twice 
annually and you can get your 
full principal and interest at any 
time. We earnestly solicit your 
correspondence. 

ADS. 



OF SELLING PHRASES 



1197 





No. 130 

DON'T SCATTER YOUR 
DOLLARS ! 

Money flies from most people 
— those who need it most, in fact 
- — and the best way to arrest its 
flight is to put it in a bank — a 
strong, conservative, well-man- 
aged one like this. We not only 
save your money for you, but 
make it make money for you by 
paying you three per cent, in- 
terest, compounded every six 
months. The deposits in the sav- 
ings department are, with the ex- 
ception of the cash reserve, in- 
vested in municipal and other 
bonds and mortgages on real 
estate. 



This shows wording and illustrations, 
but does not suggest manner of display. 



DON'T TRUST YOUR DOL- 
LARS IN YOUR OWN 
HANDS ! 

Spending is a habit easily ac- 
quired. The dollar that is spent 
is a lost friend — gone forever. 
The dollar that is saved is a 
working partner — never sleeps — ■ 
always adding to your store. A 
dollar deposited in this bank 
opens an account and earns divi- 
dends. Better deposit that spare 
dollar now. 

BANK 



No. 120 

A BANK FOR MEN AND 
WOMEN 

who appreciate the fact that 
thrift and economy are essential 
to success. Besides the — per 
cent, interest which we may pay 
on every dollar of your deposit, 
depositors have the privileges of a 
checking account, which is a con- 
venience that can not be over-es- 
timated. 

Don't delay. Open an account 
now. The sooner you act, the bet- 
ter your future. 



This shows wording and illustrations, 
but does not suggest manner of display. 



MEN AND WOMEN 

who realize the importance of a 
conservative and careful manage- 
ment entrust their savings to our 
care. Not only is their money 
jealously guarded, but with the 
— per cent, interest compounded 
twice annually, it is constantly 
working for them, and thus be- 
comes an investment of the high- 
est order. If you haven't a bank 
account, why not one start at 
once ? 

ADS. 



1198 



ADVERTISERS CYCLOPEDIA 




No. 418 



THIS BANK 




does business under the direct su- 
pervision of the government. 
Such catastrophes as have filled 
the newspapers recently, where 
Surety and Trust Companies have 
been intrusted with monies of the 
public, could never occur if the 
institutions were restricted and 
guarded by the government. 
Herein lies a great and important 
lesson. 

This shows wording- and illustrations, 
but does not suggest manner of display. 

If the management of every 
bank would never lose sight of 
the fact that the growth of its 
institution can only be promoted 
through the satisfaction of its 
depositors, and work unceasingly 
to that end, the standard of bank- 
ing institutions would be raised 
to the mark that the 

FIRST NATIONAL BANK 

has always maintained. 

BANK 



No. 424 

BLOWING MONEY WILL 
NOT ADD TO YOUR 

Bank account no more than blow- 
ing the sails of a wind mill will 
grind grain. 

It's the dollar you store away 
in the savings bank that counts. 
Dollars left in our care grow fast. 



This shows wording and illustrations, 
but does not suggest manner of display. 



SPENT MONEY r 

Like wasted time, is gone forever. 
You can't afford the risk 
of being without a reserve fund 
for the day of need which 
may come unexpectedly to every 
man. A savings account is a stor- 
age battery in which you can ac- 
cumulate the results of youthful 
energy for the time when you 
couldn't work if you desired. 
We'll start you with whatever 
sum you may bring to the bank 
and give you our advice and as- 
sistance. 

ADS. 



OF SELLING PHRASES 



1199 




No. 368 



A TRUSTY GUARDIAN 



THE 



NATIONAL 



BANK will be a trusty guardian 
of your money. Its conservation 
in its methods assures reliability. 
Surplus . Courteous treat- 
ment accorded to all. Advice on 
investments cheerfully given. 



This shows wording and illustrations, 
but does not suggest manner of display. 



HAVE YOU A BANK AC- 
COUNT? 

Why not make Uncle Sam 
guardian of your money? If you 
are tempted to spend, put your 
savings in the 

NATIONAL BANK 



and Uncle Sam will watch it for 
you, at the same time, increasing 
its value by a — per cent, inter- 
est which this bank allows on all 
deposits. The wisest, safest in- 
vestment is a bank account. 




&^3€rs\ 



No. 227 

THE FIRST DOLLAR 

with which you start a bank ac- 
count,, becomes a veritable mag- 
net. It attracts others, and you 
soon have an accumulation of sub- 
stantial size. 



THE 



BANK 



is the medium by which you can 
attain this result. It will take 
your account for any amount, 
no matter how small, and pay you 
an interest of — per cent, on 
your investment. Or if you pre- 
fer, it will give you the privilege 
of a checking account, — a privi- 
lege of inestimable value to the 
prospective or established busi- 
ness man. For further particu- 
lars, call on the cashier. 

This shows wording and illustrations, 
but does not suggest manner of display. 

" Great events we often find 

On little things depend 
And many small beginnings 

Oft make a mighty end." 
From an acorn, the oak — from 
a dollar, success. If you have an 
ambition in life you must own a 
bank account. Start an account 
in the 

BANK 



and plant your acorn of success. 
Don't put it off for to-morrow- 
Do it now. 

BANK ADS. 



1200 



ADVERTISERS CYCLOPEDIA 




FIRST NATIONAL 8 ANK 



No. 204 

When you open an account in 

the NATIONAL BANK 

you practically entrust your sav- 
ings to Uncle Sam. With its 
$ capital and $ sur- 
plus, making its 
ACTUAL RESOURCES $ 



your savings are absolutely se- 
cure if deposited here. 

Patrons desiring to invest their 
money in ventures of any kind are 
cordially invited to consult us. 



This shows wording and illustrations, 
but does not suggest manner of display. 



PLACE YOUR MONEY IN 
SAFE HANDS 

where it will draw interest. This 
is a permanent institution. You 
always know just where your 
money is, and just how to get it. 
You know that it is being taken 
excellent care of and that you 
are getting interest on it all the 
time. There is no better place 
to keep money than to have it on 
deposit in a good savings bank. 
Deposit your money here — use 
our check book and you will find 
that the account keeps itself. 

BANK 



-FIRST- 

1 nationalJ 

rBANK*lj 
\ the accourifc 

.THRIFTY^ 
Jj/ti NE1S *y 

'■ WOMEN \ 



No. 253 

WE EMPLOY ONLY SUCH 
METHODS 

in business as make banking insti- 
tutions of positive Value. The 
management of this institution be- 
lieves that above everything else, 
stability and faithfulness are de- 
manded on the part of a well man- 
aged bank, and upon this basis we 
invite your patronage. — per 
cent, paid on time deposits. 



This shows wording and illustrations, 
but does not suggest manner of display. 



BACKED BY A BANK BOOK 

you are independent of the whole 
world. You need ask favors of 
nobody if you have a comfortable 
sum in the bank. Resolve to make 
yourself independent. Start an 
account to-day with the First Na- 
tional Bank. Don't wait until 
you have a big amount. Save 
what you have and let it be earn- 
ing interest while you are earning 
the rest. 

ADS. 



OF SELLING PHRASES 



1201 




No. 372 



"TIME'S A FLYING" 

Time is money — every time and 
all the time. The person who 
does not waste time and who man- 
ages money to the best advan- 
tage, is on the road to prosperity. 
Money on deposit in a savings 
bank works night and day. The 
interest earned is credited semi- 
annually in the pass book with 
the regularity of a clock. 
" Time's a flying." If you would 
manage your money well, open an 

account with the Savings 

Bank, where your money will be 
drawing — per cent, per annum 
interest. 



No. 354 

THE QUESTION OF MONEY 

is the question of every man's fu- 
ture. No matter how little you 
have, it's enough to open a bank 
account, the first step to a suc- 
cessful future. 



THE 



BANK 



will help you on the road to suc- 
cess, by receiving your deposit 
and paying you — % on your ac- 
count. Delay is dangerous ; act 
at once. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



DON'T LET YOUR DOLLARS 
TAKE TO WING 

Conservatism in banking means 
conserving the interests of every 
customer of the bank — large or 
small, depositor or borrower. In 
pursuance of this policy this bank 
has won the confidence of a dis- 
criminating public, which has long 
realized the fact that the suc- 
cess of a bank and the safety of 
the funds intrusted to it, depend 
upon an honest and judicious ad- 
ministration of its affairs. 

BANK 



IF IT'S A QUESTION OF 
RELIABILITY 
The Bank is the most re- 
liable bank in this community. 
Its past record for conservatism, 
the character of its officers, its 

assets of , all testify to its 

strength and dependence. Cour- 
teous treatment accorded and ad- 
vice on financial questions cheer- 
fully given. 

ADS. 



1202 



ADVERTISERS CYCLOPEDIA 



BOY'S 
DOOR 

SUCCESS 
is a, 

BANK 
ACCOUNT 



No. 131 



GIVE HIM A START 



The hardest thing about sav- 
ing money is getting started. 
Our way of doing business makes 
it so easy to begin saving that 
no one really has an excuse for 
delaying. A deposit of two dol- 
lars will open an account in our 
savings department, and five dol- 
lars and upward will draw inter- 
est at the rate of — per cent, per 
annum. The beginning made, 
regular deposits will soon grow 
to be a habit, and one of the best 
ever formed. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THAT BOY OF YOURS 

Is his future provided for? 
Did you ever think that a savings 
account, started now, might pay 
his way through college a few 
years later, or start him in busi- 
ness with a fair working capital, 
while the saving of a small 
amount each week wouldn't really 
affect you at all? 

Think it over and come in and 
talk with us. 

BANK 




No. 395 

PROVIDE FOR FUTURE 
NEEDS 

A man with a family to support 
cannot afford to allow future 
needs to be wholly unprovided for. 
Live in the present as though 
you were a little poorer than you 
really are, and in the future when 
misfortune comes, you will be 
richer than you seem. A small 
sum deposited with this company 
to which additions are made from 
time to time will grow into a sig- 
nificant fund, bearing interest at 
the rate of — per cent, per an- 
num. Capital . 



This shows wording and illustrations, 
but does not suggest manner of display. 



HAVE A RESERVE FOR 
EMERGENCIES 

Don't depend upon your salary 
alone — that is only a temporary 
means of support and is liable to 
stop any time. Start an account 
in our savings department to-day 
— it will not only be a protection 
to you, but also will give you a 
standing in the business com- 
munity. 

ADS. 



OF SELLING. PHRASES 



1203 



5TRIKPVHILE 
THEyRON 

15 Shot 



« ». \. 



No. 46 

STRIKE WHILE THE IRON 
IS HOT 

Some men inherit fortunes, 
some get rich by plunging into 
a go-lucky business scheme, but 
the majority get up in the world 
by the old reliable method, viz: 
Industry, saving, push. These 
three methods properly applied 
to your business and financial in- 
terest will land you safely on the 
top round of the ladder of suc- 
cess. Open an account in our 
savings department, it will earn 
you — per cent, and put you in 
touch with forceful business 

methods. We afford you $ 

protection. 

This shows wording and illustrations, 
but does not suggest manner of display. 

START NOW 

Do not neglect to save a por- 
tion of each dollar you earn. 
If you do this, you have a bright 
future before you and the satis- 
faction of knowing there is plenty 
of money ahead for emergencies. 
Now, to-day, is a good time to 

start an account with the 

Savings Bank, where your de- 
posits will earn a liberal rate of 

interest for you. per cent. 

interest paid, compounded semi- 
annually on accounts of $1.00 
and up. 

BANK 




No. 282 



YOUR WISH 



The one sure way to have 
money is to save it. The one 
sure way to save it is by 
depositing it in a responsible 
bank. You will then be exempt 
from the annoyance of having it 
burn holes in your pockets, and 
aside from the fact that your 
money will be safer from theft, 
the habit of saving tends to the 
establishment of thrift, economy, 
discipline and general understand- 
ing of business principles essen- 
tial to your success. 



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but does not suggest manner of display. 



CERTAINLY YOU WANT 
MONEY— AND THERE IS 
ONE SURE WAY TO GET 
IT— SAVE 

Get the habit of saving and 
your future welfare and pros- 
perity is assured. Maybe your 
habit now is to spend too freely. 
You realize that it is a bad thing 
and would like to overcome it. 
Big fortunes had small begin- 
nings. Right here is where we 
desire to interest you. One single 
dollar constitutes the fund neces- 
sary to start an account with us. 

ADS. 



1204 



ADVERTISERS CYCLOPEDIA 




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No. 58 



No. 289 



PADDLE YOUR OWN 
CANOE 

The child's future is the most 
sacred duty of the parent. 

START THE BOY OFF 
with a bank account, and you as- 
sure him a successful future. He 
will learn the value of money, as 
little by little his accumulations 
grow, and by the time he becomes 
of legal age, he will be years 
ahead of the average young man. 
Start his account with us with 
as little as you like, and let him 
watch it grow. And during this 
period, you will see the lad de- 
velop into a thrifty business-man 
— a good son to his parents — a 
good citizen to his country. 

This shows ■wording and illustrations, 
but does not suggest manner of display. 

" Paddle your own canoe " — 
that's one of the good proverbs 
and it contains the world of wis- 
dom. To paddle your canoe, you 
should have a bank account. It 
doesn't take much to start one. 



THE 



BANK 



will open an account with you for 
a dollar. It will allow you an in- 
terest of — per cent, on your 
deposit, and protect your money 
until such time as you may wish 
to use it. 

BANK 



" FIX YOUR FENCE " 

Did you ever stop to think 
of the willful wastefulness in a 
crooked rail fence — how in its zig- 
zag course it uses up a vast 
amount of extra space without 
performing its functions as well 
as a straight fence? 

The moral here is ECONO- 
MIZE. If you've been wasting 
your money, remedy the evil by 
building a new fence — straight 
one — by opening a bank account 
in the 

■ BANK 

Here your money will accumu- 
late thro' your own thrift as well 
as by the — per cent, interest 
allowed on your deposit. 



This shows wording and illustrations, 
but does not suggest manner of display. 



LOST DOLLARS LIKE LOST 

CORNERS ARE OF NO 

PROFIT 

Make a note of this. Don't 
lose sight of the advantages of 
our steel home safes, for they can 
help you add many a dollar to 
your bank account, and the pro- 
cess will not be at all painful. 
Keep, one in a convenient place 
and drop in a coin whenever pos- 
sible. The dollars grow rapidly. 

ADS. 



OF SELLING PHRASES 



1205 





No. 450 



No. 351 



ABRAHAM LINCOLN SAYS: 

"You can fool all of the peo- 
ple some of the time, and some of 
the people all of the time, but you 
can't fool all the people all of 
the time." 

Neither can you fool yourself 
all of the time. If you are trying 
to deceive yourself into the belief 
that the future will take care of 
itself, you are making the mis- 
take of your life. 



THE 



NATIONAL BANK 



On the &£nd of this month we 
observe the anniversary of the 
birth of 

GEORGE WASHINGTON 

He did things — do thou like- 
wise. 

Begin to " do things " with a 
bank account, and your future 
will be assured. 



THE 



NATIONAL BANK 



will help your future by receiv- 
ing you as a depositor, and will 
pay — per cent, interest on your 
deposit. One dollar will open an 
account. 



This shows wording - and illustrations, 
but does not suggest manner of display. 



Lincoln made the best of his 
opportunities. Are you using 
your opportunities to save money? 
Here is an opportunity right here. 

Your money on term deposit 
here will earn for you the highest 
rate of interest consistent with 
prudent banking, namely, — per 
cent. Every account is handled 
with the utmost care and atten- 
tion. Ladies and children are as- 
sured of courteous consideration. 

BANK 



makes your deposit a gilt-edged 
investment by paying an interest 
of — per cent, on every dollar 
you have on deposit. You can 
open an account with a single 
dollar. Information cheerfully 
given. 



This shows wording and illustrations, 
hut does not suggest manner of display. 



The integrity of George Wash- 
ington gave him a standing 
among mankind. To-day the 
man with money in the bank is 
a valued citizen. 

Are you careful enough with 
your earnings? What are you 
saving — ■ really stowing away 
against a future need? 

We invite you to come in and 
talk it over with our cashier. 

ADS. 



1206 



ADVERTISERS CYCLOPEDIA 





No. 337 



No. 449 



NO MORNING SUN LASTS A 
WHOLE DAY 

Life at it's best is but a short 
period of time ; and as most pro- 
vide during its productive season 
for the years of decline, sys- 
tematic saving cannot be com- 
menced too soon. The 

MERCHANTS AND 
MECHANICS BANK 

offers to savers the best of bank- 
ing facilities, invariable courtes} r , 
convenient location and — per 
cent, interest on savings accounts 
— compounded semi-annually. 



" Behold, the fool sayeth, ' put 
not all thine eggs in the one 
basket ' — which is but a manner 
of saying, ' Scatter your money 
and attention ' ; but the wise man 
sayeth, ' Put all your eggs in the 
one basket,' and — watch that 
baskets 

The humor of Mark Twain is 
full of common sense. Para- 
phrased, the above is, keep out 
of wild-cat schemes — put your 
money in a good substantial 
bank, where it will bring a rea- 
sonable interest. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THE DAY OF THE DOLLAR 
HAS DAWNED 

Wealth means comforts and 
friends. Poverty means want and 
despair. Store up your savings 
against the inevitable rainy day. 
Let us help you see the light. 
Come in and talk it over with the 
cashier. 

BANK 



MARK TWAIN— now a man 
of wealth and fame — once felt the 
pangs of poverty. 

What about your day of ad- 
versity — has it dawned? Are you 
prepared if it should come to- 
morrow ? 

Save something. Deposit your 
savings in this strong bank — the 
interest will help the principal 
grow. 

ADS. 



OF SELLING PHRASES 



1207 



HAVE YOU HAD 
YOUR SHARE? 




No. 221 

HAVE YOU HAD YOUR 
SHARE? 

When we say that anybody can 
be successful if he will be thrifty 
and industrious, we mean YOU — ■• 
YOU who are now reading this 
article. Some people think they 
are born failures — it is not true. 
It is only lack of determination 
that makes failures. 

Determine that you will own a 
bank account, that you will add 
a certain amount every week to 
your deposit, and you will soon 
see the truth of this argument. 



THE 



BANK 



pays an interest of — per cent, 
on your deposits. 

This shows wording and illustrations, 
but does not suggest manner of display. 

The opportunity on which your 
success in life depends is a bank- 
book. It is within your reach — ■ 
PICK IT UP. 



THE 



BANK 



will start your account with any 
deposit, large or small, and will 
increase it by allowing you an 
interest of — per cent., com- 
pounded semi-annually on your 
deposit. This is an opportunity 
you cannot afford to lose. PICK 
IT UP. 

BANK 




No. 29 

THE LAUREL WREATH OF 
SUCCESS 

is not bestowed by the goddess 
Chance as often as many men 
suppose. Success comes to him 
who works and saves. 

Financial independence is most 
surely gained by the prudent 
saver who deposits his money in 
this bank and watches it grow. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Interest at — ■ per cent., to 
some, may mean a great accumu- 
lation of wealth — to others, a 
modest income sufficient for the 
present as well as for protection 
against the future. In either 
case, a bank account is an abso- 
lute necessity. With a bank ac- 
count, you have something to look 
forward to and something to fall 
back upon. Why wait? Open 
an account now — NOW — with a 
dollar if you can't afford more. 

BANK 



pays an interest of — per cent, 
on your deposit. 



ADS. 



1208 



ADVERTISERS CYCLOPEDIA 




No. 304 

SOMETHING SNAPPY 

Something that cuts the thirst 
with a tingle, pleases the palate 
with surpassing flavor and com- 
forts the weakest stomach. 

Such is 

BEER 



Made from the best hops, malt 
and barley that money can buy 
and brewed in a plant possessing 
every scientific device for the pro- 
duction of a pure, healthful bev- 
erage. 




No. 121 

HAVE YOU TASTED OUR 
BEER? 

If you wish to be healthy and 
happy drink 

GOOD BEER 

such as the brand, known 

for its purity, palatability and 
general excellence. Some beers 
taste good, but are not good, 
some beers are good, but don't 

taste good. beer tastes 

good and is good — yet our price 
is not in excess of inferior makes. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Treat your palate these hot 
days by drinking 

BEER 

Its purity and healthful- 
ness are endorsed by leading 
chemists and physicians. Try a 
case of the brewery bottling at 
your home or at the shore and 
notice the improvement this beer 
speedily effects in your appetite, 
energy, strength and vigor. 
Watch how it brightens the spir- 
its and gives freedom from indi- 
gestion, anaemia and debility. 



GOOD BEER A FRIEND! 

Not a foe. Because the mate- 
rials that enter into the manufac- 
ture of Beer are absolutely 

pure. No " dopes " or drugs 
whatever. Laborers and many 
others subject to weak backs and 
kidney troubles will drink no 
BEER 

but . They say it builds up 

the system, instead of injuring 
the kidneys. These facts plainly 
demonstrate the purity of our 
product. 



BEER ADS. 



OF SELLING PHRASES 



1209 





No. 157 

STRENGTH IN IT 

There's health and strength in 

a bottle of pure beer. And 

real German brew has purity and 
quality. Barley in it for food. 
Hops for tonic. And just enough 
alcohol to aid digestion. Essen- 
tial to the weak; healthful for 
anybody. A standard, high grade 
beer. Unsurpassed 

FOR TABLE USE 
or medicinal purposes. The beer 
that cheers, nourishes, invigor- 
ates. 

This shows wording and illustrations, 
but does not suggest manner of display. 

These hot days you want a 
good cooling drink in the home. 
It needs to be refreshing and 
healthful. 

BEER 

is what you want — it is the best 
thing you can drink on a hot 
day. It quenches the thirst 
quicker than soda water or lem- 
onade, and is healthful. 

beer is the beer you want for the 
home. It is as pure as a 

BEER 
can be brewed — it is absolutely 
healthful — the entire family can 
use it. A dozen bottles delivered 
to your home for $2.00, or 20 
cents the single bottle. 

BEER 



No. 3 

What attention do you pay to 
the 

BEER 
you drink? Are you satisfied if 
it only " tastes " like beer ? It 
is of interest to you to know that 

Beer means more than the 

taste. It is so 

PURELY BREWED 

of nutritious malt and hops that 
its use imparts new energy and 
strength — besides a flavor that 
is delightfully real. Bottled at 
the brewery and delivered to fam- 
ilies in convenient packages. 



This shows wording and illustrations, 
but does not suggest manner of display. 



AT MEAL TIME 

At luncheon, dinner or supper, 
the very best thing to wash down 
any kind of food is a bottle of 
thirst-quenching, blood-making, 

HEALTH-GIVING BEER, 

which has no equal and never had 
a superior. The taste of it is 
refreshing, and it is the kind of 
pure beer that never gives one a 
headache. Suppose you try a 
box. You will like it so well that 
you will want the same every 
week for your family's sake. The 
price of it will please you, too. 

ADS. 



1210 



ADVERTISERS CYCLOPEDIA 




No. 14 

HEAR 
THE DOCTOR! 

" So much alcohol is necessary 
for digestion. It helps food to 
assimilate, stimulates digestion 
and insures a healthy tone to the 
stomach." 

BEER 
contains 3 per cent. — no more, 
no less. The hops, barley and 
malt used in the making are the 
best money can buy. 

The plant where it is brewed 
is equipped with every new, scien- 
tific device to produce a health- 
ful, wholesome beverage. 



This shows wording and illustrations, 
but does not suggest manner of display. 




Xo. 353 

SPEAKING OF BEVERAGES 

Here's to the friend of the 
thirsty ! The best and most re- 
freshing drink you can obtain is 
a good, honest, always-the-sama 
beer. It's only mildly exhilarat- 
ing, promotes cordiality and has 
no after-clap of insomnia, head- 
aches, or nausea — provided, of 
course, you get a pure, unadul- 
terated beer. beer meets all 

the specifications enumerated 
above. 



This shows wording and illustrations, 
but does not suggest manner of display. 



The drink for summer is 

BOTTLED BEER 

When properly cooled it is not 
only delightfully refreshing, but 
its tonical properties will counter- 
act, as no other drink, the debil- 
itating effects of hot weather, 
and, being properly matured, will 
never cause biliousness like badly 
brewed " green beer." It's a mar- 
vel of purity, and is bottled with 
the greatest care. 

BEER 



HERE'S A SIGN OF GOOD 
CHEER 

In the pure amber beer that 
gives vigor and pleasure and joy. 
A perfect brew. Unexcelled for 
table use and highly recommend- 
ed for the weak and convales- 
cent. Palatable, wholesome and 

nutritious, beer is the 

standard of quality. 

ADS. 



OF SELLING PHRASES 



1211 




No. 393 

A CIGAR OF QUALITY 

You take no chances if you 
smoke a . You are abso- 
lutely sure that you get a cigar 
that exactly suits your taste and 
is considerably better in quality 
than the price will buy anywhere 

else. The is THE FIVE 

CENT CIGAR OF QUALITY 
— is sold and manufactured by 




This shows wording and illustrations, 
\mt does not suggest manner of display. 



"THE " 

THE ARISTOCRAT AMONG 
CIGARS 

That these are the best Porto 
Rican cigars we have ever seen 
is good word of their quality. 
They come from one of the lead- 
ing factories on the island; the 
highest grade of Porto Rican leaf 
are used in them, and they are 
made as carefully and particu- 
larly as the best cigars sent out 
from the neighboring island — 
Cuba. They are distinctly differ- 
ent from any Porto Rican cigars 
we have shown heretofore. 

CIGAR 



No. 429 

A CULTURED SMOKE 

Is the cigar. A cigar that 

adds pleasure to the time one ap- 
propriates for its smoking — in its 
unusual quality and flavor — it 
has an individuality that at once 
creates an impression of prefer- 
ence. 



This shows wording and illustrations, 
but does not suggest manner of display. 



A SHORT SMOKE 

There are intervals day and 
night when you feel the need of 
a short smoke. Between lunch 
and business. Between office and 
home. Between trains. Between 
calls. Between acts. Between 
courses. Cigars are too long a 
smoke — and cost too much to 
throw away. It is just for these 

little intervals that Cadets 

are made. They give you all the 
delicious flavor and aroma of a 
choice domestic cigar. They are 
positively the best little cigar 
we have ever known, at anything 
like the price. — the box. 

ADS. 



1212 



ADVERTISERS CYCLOPEDIA 




No. 24 

YOU'RE A WISE BIRD 

If you can tell a good cigar by 
the wrapper. There's many a 
bad cigar on the inside of a Su- 
matra wrapper. There's many a 
good cigar that never saw a 
Sumatra wrapper. Sumatra 

wrappers cost a good deal — 
don't add one iota to the smoking 
qualities of the cigar — simply 
make the cigar look pretty. 

This shows wording and illustrations, 
but does not suggest manner of display. 

HE IS SATISFIED — YOU 
WILL BE 

All are satisfied with their 
smoke. They couldn't have bet- 
ter grounds for contentment. 
The flavor and odor that come 
from the finest leaf tobacco are 
never wanting in our cigars. 
Old smokers accept our specials 
as the models by which all smok- 
ing quality is measured. Nickels 
and dimes obtain great considera- 
tion here. 

CIGAR 



No. 325 

THERE IS DIFFERENCE IN 
TASTES 

In supplying the demands of 
smokers of all tastes and desires, 
our task has been a heavy one. 
For years we have made change 
after change ; adding a brand 
here, cutting out a brand there, 
and now, we can consistently say 
we have the most perfect stock of 
high-grade cigars in the South. 



This shows wording and illustrations, 
but does not suggest manner of display. 



IT'S PURE HAVANA, SUH! 



The 



brand is one of the 



very choicest products of Havana 
and has only recently been 
brought to this market in suffi- 
cient quantities to give it wide 
acquaintance. For many years it 
has enjoyed the highest degree of 
favor among the comparatively 
few connoisseurs who had learned 
its exquisite qualities. It has 
long been especially popular with 

navy officers, the Perfecto 

being the ward-room smoke par 
excellence. We are now enabled 
to offer a complete line of sizes 
in this brand, in cigars especially 
selected for their choice color and 
workmanship. 

ADS. 



OF SELLING PHRASES 



1213 




No. 236 

YOU WILL SURELY AGREE 
WITH US 

that a box of cigars as a remem- 
brance is always in good taste. 
Thackeray, you remember, causes 
a cigar to be the cementer of 
friendship. If, therefore, you are 
thinking of sending something to 
your friends at Christmas — what 
can be more acceptable than a 
box of good cigars? You see if 
that box contains one hundred 
cigars your friends will have oc- 
casion to think kindly of you one 
hundred times. (Turkey lasts 
one day.) May we not send you 
a few boxes for your inspection 
on the terms below named? 



This shows wording and illustrations, 
but does not suggest manner of display. 



WE ARE READY FOR IN- 
SPECTION 

We feel confident we can suit 
your particular taste. Don't 
labor under the fantastic delusion 
that because you are smoking a 
fairly good cigar there is no 
chance for improvement. We've 
got cigars to suit all mankind. 




No. 150. 

IF YOU'RE GOING OUT IN 
THE AIR 

boating, driving or playing 
some game, you do not need the 
finest cigar — in fact, it's a shame 
to smoke them. A smooth draw- 
ing, sweet blend will taste bet- 
ter. It is after dinner that a pure 
Havana speaks of quality and the 
refinement of enjoyment itself. 
Now we have cigars for all at 
most pleasing little prices in the 
city. 



This shows wording and illustrations, 
but does not suggest manner of display. 



IT'S UP TO YOU 



to try our 
done all we 
you fine 



— cigars — we ve 
could to furnish 
The tobacco 



ones. ±ne tooacco m 
our cigars is long filler and of the 
best quality, and the people who 
roll them thoroughly understand 
their business. So, as we said be- 
fore, it's up to you to smoke 'em. 
If we can succeed in having you 
make a trial of one cigar, you 
are very likely to finish the box. 



CIGAR ADS. 



1214 



ADVERTISERS CYCLOPEDIA 




No. 390 



SAMUEL SMILES 




No. 436 

THE CIGAR QUESTION 



Cigars.— A smoker's joy Don't buy a name— buy a 



is complete when he uses one of 
these full quality cigars. They 
have the pure tone of a cigar 
well made from first class tobac- 
co. They are cigars which give 
to the smoker a feeling of pleas- 
ure and contentment. For five 
cents you get a smoke that is a 
day dream, a reverie. 



A cigar can change its name 
and prove an alibi for every day 
in the week. Come and choose 
carefully from an assortment — 
the greatest in town. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



DID YOU TRY IT? 

We advised in yesterday's ad 
particular smokers to try our five- 
cent smoke, . Did you heed 

the advice? If you did you prof- 
ited by it. If you did not there 
is still time to " mend your waj's." 
This cigar is a good one from any 
and all standpoints. No fancy 
labels or boxes to eat up expense 
and you get the extra quality for 
the lack of the "fixings." Try 
this cigar, 6 for 9,5 cents. 

CIGAR 



Gentlemen — If a man offers 

you a cigar and tells you it 

is a 10-cent cigar, 

HE IS TELLING THE 
TRUTH 

The mere fact that he paid 5 
cents for it does not necessarily 
put it on a basis equivalent to the 
usual factory-made tobacco-sand- 
wich. 

THE 

is equivalent to any 10-cent cigar 
on the market, a statement which 
you will readily confirm after the 
first three puffs. Invest a nickle 
and try one. 

ADS. 



OF SELLING PHRASES 



1215 




No. 396 



"THE 



It is a pretty smoker, good 
shape, tempting looking and well 
made of the cleanest, brightest, 
best tobacco grown. It possesses a 
mild, rich, fragrant aroma of such 
exceptional quality that it cannot 
be excelled. A halo of satisfac- 
tion gleams from the face of ev- 
ery man who smokes this cigar. 

This shows wording and illustrations, 
but does not suggest manner of display. 

LISTEN, MR. SMOKER! 

We're going to take you into 
our confidence and tell you just 
how we can afford to sell 
these Clear Havana cigars for 

4c, 5c and 6c each. ■ 

Bros., makers, Baltimore, Md., 
shipped these cigars to a local 
firm. The case was lost in 
transit and the railroad set- 
tled with the shippers. Later the 
case turned up in the railroad 
freight house and the railroad 
sold us the cigars to get back 
some of the money they had to 
pay the consignor for the loss of 
the case. 

CIGAR 




No. 416 

A CIGAR THAT WILL BEAR 
INSPECTION 

That's the . 



No matter what cigar you 
HAVE been smoking, you'll be 
the better and happier by smok- 
ing in the future. It is a 

superb cigar, made from the best 
leaf, thoroughly ripened, and 
makes a delightful smoke. We 
can't expect to convince you by 
mere words — just try one, and 
you'll convince yourself. Join the 
ranks of HAPPY SMOKERS by 
smoking the cigar. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THE CIGAR 

A cigar that beats anything in 
its line for quality and price. It 
has that fine aroma that satis- 
fies the most fastidious smoker. 
If you've smoked 'em before, 
you're still smoking 'em. They're 
erood. 

ADS. 



1216 



ADVERTISERS CYCLOPEDIA 




No. 269 



HELLO ! 



HERE'S 



Yes, they're coming, and you'll 
enjoy them too. The brand? 
Why, 



No. 103 

A POINTER 
YOU 



FOR 



If you haven't already done so, 

invest a nickle in a . Once 

tried, and it's a dollar to a dough- 
nut that you'll never smoke an- 
of course, the best nickle cigar on ot her brand. A choice filler with 
the market. Smoke one and you'll a Havana aroma that is sure to 
order a box. please. 

A NICKLE A TRIAL 

This shows wording and illustrations, 
And worth just twice the money. but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



SAVE 



1-2 YOUR 
MONEY 



CIGAR 



And get just as good quality. 
We know it is possible to get a 
good cigar for a nickel — one that 
will burn clean and even and one 
that is made right. Call for our 

■ brand. They're packed in 

cans — always fresh and suffi- 
ciently moist. Try one. You'll 
buy another. 

CIGAR 



ORDER A BOX BY TELE- 
PHONE 

Most everybody who has ever 
smoked imported Havana cigars 

has smoked Panetelas — no 

other cigar imported from Ha- 
vana is known to as many peo- 
ple. It is a very mild — fine flav- 
ored, occasional smoke, desirable 
for use when larger and heavier 
cigars are unsuitable. The leaf 
of which this cigar is made is 
grown on the plantations oper- 
ated by this company and is now 
strictly uniform in quality, so 
that there is no variation in the 
different shipments as received 
from Havana. 

ADS. 



OF SELLING PHRASES 



1217 




No. 426 

BEAR THIS IN MIND 

You may be a good judge of 
cigars and still be taken in on a 
purchase. You can't be blamed 
for being nipped once, but it's 
your own fault if you don't profit 
by the lesson of experience. Why 
are you so perfectly safe in com- 
ing to us for your cigars? We 
handle good cigars. By this we 
mean not only that we handle 
good brands but we keep our 
cigars in good condition, neither 
too damp nor too dry. The con- 
dition of a cigar has much to do 
with its smoking properties. 



This shows wording and illustrations, 
but does not suggest manner of display. 



OUR PET 

hobby is to be able to hand over 
our counters just what every man 
likes best in smoke. The result 
is that you can get what you 
want at our stores, either one at 
a time or in large quantities, and 
as they should be — moist, fresh 
and fragrant. 

CIGAR 




No. 433 

IT'S REALLY FUNNY 

When you stop to think of it 
— that a man should pay ten 
cents for a cigar, when he can 
have just as good a smoke, and 

often better in a for five 

cents. Every time you buy a 
you put 

FIVE CENTS 

in your pocket. 



This shows wording and illustrations, 
but does not suggest manner of display. 



YOU'VE JUST A BARE 
CHANCE 

You ought to knock when you 
get a poor cigar — and you don't 
know who made it — how are you 
going to avoid the other brands 
of the same manufacture? Don't 
you see that there is no 
way to prevent dishonest or 
incompetent manufacturers from 
repeatedly imposing on you by 
offering you unidentified brands 
of different names ? We sell band- 
ed cigars of known quality and 
reputation. 

ADS. 



1218 



ADVERTISERS CYCLOPEDIA 





No. 233 



No. 243 



SEEIN' TH' SIGHTS 

Vacation trips are certainly de- 
lightful, but to the smoker none 
are complete without his cigar 
case is filled with good cigars. 
Take with you a box or two of 

the well-known — Perfecto 

Cigars. They will add greatly to 
your enjoyment. They possess 
a rich Havana taste and a frag- 
rant aroma which distinguishes 
them from all other cigars and 
satisfy the most critical smoker. 



This shows wording and illustrations, 
but does not suggest manner of display. 



EVERYBODY NOSE 

The more you know about cigars 
the better it is for us — the better 
it is for you. If you are not a 
judge of cigars you must trust 
the manufacturer. Here is where 
reputation comes into play. The 

perfecto cigar is made by a 

large successful house, whose repu- 
tation for producing high grade 
goods has long been established. 
No other cigar is enjoyed so uni- 
versally as this popular brand and 
its high standard is always main- 
tained. 



IT'S NO PUZZLE 

To pick out the man who smokes 
our special 5 cent cigar. Signs 
of nervous prostration are not de- 
picted on his countenance, but 
rather self-satisfaction and con- 
tent, for he knows a good thing 

when he sees it. Our 5 

center is all right every way; but 
if you like something even better, 
nothing can fill the bill more com- 
pletely than our — at 10 cents. 



This shows wording and illustrations, 
but does not suggest manner of display. 



A MATTER OF TASTE 

Some men may prefer a clay 
pipe to the best cigar, but a man 
who really enjoys a good smoke 

will tell you that the is the 

best cigar for the money he has 
ever smoked. 
THEY'RE FIVE CENTS, 
THAT'S ALL 



CIGAR ADS. 



OF SELLING PHRASES 



1219 




No. 373 

SMOKE A CIGAR IN TUNE 
WITH YOUR TASTES 

Try this Tobacco Shop for 
your next 

CIGAR 

and you will continue trying it, 
for not only will you get the 
best smoke, but positively save 
money. The good smoker and the 
connoisseur all find the greatest 
satisfaction in their purchases 
made in this Little Tobacco Shop. 



This shows wording and illustrations, 
but does not suggest manner of display. 




No. 358 

NO HOLIDAY 

is complete without good cigars. 
You'd be as uneasy as a fish out 
of water if you couldn't put your 
hand on a generous supply of 
smokers. Might as well have the 
best, while you're about it. The 
" Best Cigars " are not expensive 
when bought here. We have prices 
on cigars that are peculiar to this 
store. Brands which will make 
any day a day of rest and enjoy- 
ment for you, if you smoke them. 



WHAT SHALL I BUY AND 

WHERE SHALL I BUY 

THEM? 

We know of several good rea- 
sons why you should select them 
here. We might mention that our 
stock is large, that we have many 
brands, sizes and colors to select 
from ; that our salesmen know how 
to interpret your wishes ; that 
they are specialists in the Cigar 
Business; that we deliver to any 
place and at any time you say; 
that we aim to satisfy you in ev- 
ery way, and that our prices are 
consistent with the quality offer- 
ed. Then let's get acquainted — 
the benefit will be mutual. 

CIGAR 



This shows wording and illustrations, 
but does not suggest manner of display. 



The first question you ask 
about cigars is, what is the qual- 
ity? The next is, what is the 
price? J. Pierpont Morgan and 
John D. Rockefeller may pay big- 
ger money for 

THEIR CIGARS 
than the average smoker, but 
they can't enjoy a better or 
sweeter smoke than is offered to 
the man of moderate means in the 
5c cigar. He will be con- 
tent and contentment is better 
than riches. 

ADS. 



1220 



ADVERTISERS CYCLOPEDIA 



^^■^B l^v */^"*^. 








1 A.1 *T 




^^w* 


% 



No. 176 

'EAR YE. 'EAR YE. 'EAR 
YE 

Every smoker has at one time 
or another been imposed upon 
with a cigar that pulled his neck 
out of joint with every puff. Not 
so however with 

THE 

Every time you smoke a 



you know you are enjoying your 
smoke. All it costs you is 

A NICKLE 
and you can't duplicate it for 
double the money. 



This shows wording and illustrations, 
but does not suggest manner of display. 



SMOKE UP, FELLOWS 

Don't get disgusted with cigars 
in general because you are not 
getting what you want. If you 
are not getting value in you cigar 
purchases you are not patroniz- 
ing this store. Here you are sure 
of getting your money's worth. 
You can also get just what you 
want here — the variety is large. 




No. 238 

" CONCENTRATED SOLACE " 

A smoker's joy is complete 
when he uses one of these full 
quality cigars. They have the 
pure tone of a cigar well made 
from first class tobacco. They 
are cigars which give to the 
smoker a feeling of pleasure and 
contentment. For five cents you 
get a smoke that is a solace con- 
centrated. 



This shows wording and illustrations, 
but does not suggest manner of display. 



"UNCLE OSCAR" 

He's perfectly contented when 

he gets one of our ■ cigars 

— and got it at a price that he 
can get a box if he wishes with- 
out feeling the expense. Every- 
one admires the fine workmanship, 
rich flavor and general enjoyable 

qualities of our cigars. It 

is the best five-cent cigar made. 

CIGAR ADS. 



OF SELLING PHRASES 



1221 





No. 149 

WHEN OFF DUTY 

And you want a good smoke but 
haven't time for a long one, buy 

a , five cents. In this little 

roll of fragrance, you will find 
everything for satisfaction and 
nothing to displease. If not ac- 
quainted with our , try it. 



This shows wording and illustrations, 
but does not suggest manner of display. 



DO YOU ENJOY YOUR 
CIGAR? 

A cigar must have at least one 
essential point — quality — if it is 
to appeal to the smoker. The 
man who smokes regularly soon 
discovers whether he is getting 
quality at a cigar counter and 
acts accordingly. Our cigars 
must have quality before they are 
permitted to go in our cases and 
this is proven daily by the in- 
creasing number of regular cus- 
tomers who buy their cigars ex- 
clusively here. 

CIGAR 



No. 17 

A WORD TO SMOKERS 

We want to particularly ap- 
peal to those of you who know 
and appreciate from experience 
a real, good smoke. We want 
you to try this new cigar of ours, 

. We know it to be a good 

cigar. Many who have tried it 
say as much and more for it. Now 
we want you to try it. A five- 
cent cigar, or 6 for a quarter. 



This shows wording and illustrations, 
but does not suggest manner of display. 



ALL HAIL THE VICTOR 

If you're looking for a cigar 
that will knock the spots out of 
anything else at five cents, you 

will find it in the Cigar. 

This cigar is better from any 
point of view than any other at 
the same price. A good, clean 
honest smoke, at a good, clean 

honest price. That's the 

for FIVE CENTS. 

ADS. 



1222 



ADVERTISERS CYCLOPEDIA 




No. 444 



THE "RAPPER" 

of a cigar does not tell you the 
quality of the filler. But we tell 
you that selected long Havana 

filler is all that is used in 

cigars. After you have smoked 
one you won't have to be told. 
The flavor and fragrance will be 
such that you cannot possibly 
mistake the quality of the cigar 
except that you may think it a 
much higher priced one than it is. 



This shows wording and illustrations, 
but does not suggest manner of display. 



A TRICK WORTH TRYING 

Do you smoke? If so, have 

you tried our cigar? A 

regular 10c seller, but now selling 
for 5c. If you have tried them 
you are a regular customer and 
and if you have not, come in and 
get one and you will be a custo- 
mer. The ladies who are in the 
habit of buying hubby a box of 
cigars can make no mistake in 

buying the . A box of 50 

for $1.90. We sell them this way 
'cause we are selling the kind of 
cigars you're wanting at prices 
you're tickled to pay. 



Y r ou want a well-balanced cigar 
— that is, one that's neither too 

strong nor too mild. The 

is just right. If you ask for a 

STRONG CIGAR 

you get one " just strong enough " 
— if you ask for a mild cigar you 
get one " just mild enough " 
— something which can't be said 

of most cigars. That's the , 

for five cents. 



This shows wording and illustrations, 
but does not suggest manner of display. 



WORTH 'OWLING ABOUT 

When you want the real genu- 
ine Owl — made of selected leaf, 
mellowed by the tropical suns and 
blended by the most expert mak- 
ers — it is usual to deposit the cus- 
tomary fee of five cents on the 
cigar man's counter for each and 
every Owl you buy. 



CIGAR ADS. 



OF SELLING PHRASES 



1223 




No. 143 

CIGARS OF QUALITY 

Any person familiar with this 
store's reputation would expect 
to find none but good cigars in 
our cases. Those who are not ac- 
quainted with the standard main- 
tained here are invited to come 
in and test us. Any cigar you 
may choose — and we have the size, 
color and brand you prefer — will 
be fully up to your most sanguine 
expectations. Try us. 




No. 203 

THE SMOKE OF ROYALTY 

The tobaco used in cigars 

is prepared by a method which 
requires two years to complete. 
It reaches the factory ripened, 
mellowed, enriched and refined by 
wholly new processes of ferment- 
ing and blending that intermingle 
all its aromatic qualities and bring 
them out to perfection. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



If you want to smoke a good 
cigar that's 

FIT FOR A KING 

one that will stand the test of the 
most fastidious smoker, you 
should smoke a 



This cigar is worth double what 
we ask for it. We said this be- 
fore and we say it again. 

FIVE CENTS 



will prove our assertion. 



QUITE A BREEZE 

Our plan of advertising the 
cigar during the past year 



CIGAR 



has created " quite a breeze " 
among the smokers and even in 
business circles. The all-prevail- 
ing smoke is the fragrant incense 
of the cigar, which thou- 
sands are learning. It possesses 
the true Havana flavor — a deli- 
cious smoke that satisfies every 
requirement of the smokers' exact- 
ing tastes. It is absolutely health- 
ful, and no matter how freely in- 
dulged in, it will not cause that 
dull or shaky feeling which fol- 
lows the use of some cigars. 

ADS. 



1224 



ADVERTISERS CYCLOPEDIA 




Xo. 166 

HERE'S A LIGHT, 

Medium or dark cigar, according 
to your taste, but all of the same 
quality — the best. No matter 
what price you choose to pay for 
your smoke, you are assured of 
excellent value in our establish- 
ment. What would you like — all 
Havana, Havana filler or all do- 
mestic ? They are all here to pick 
from. 




No. 38 

DO YOU WANT SOLID 
COMFORT? 

You can get it in a , a 

cigar with that Havana aroma 
that makes you feel as though 
you have your every desire of the 
world. This solid comfort costs 
you the trifle of Five Cents, and 
is made only by 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



TALKING ABOUT CIGARS 

We would say — and stand by our 
statement — that for a mellow, ripe 
flavored, palate tickling, all 'round 
satisfying smoke you can't pick 
up a better cigar for the price — 
10 cents the one, $2 the box of 25 
— than the 



Large assertion with larger proof 
by thousands of men who have 
tested the 



GIRLS— HERE'S AN IDEA 

If he smokes, get him a box of 

cigars. Nothing will please 

him more. He will admire your 
good taste, and love you more 
than ever. 

Men — If you care to enjoy 
the holidays, lay in a box of 
. Your Christmas dinner 



will not be complete without them. 

CIGAR ADS. 



OF SELLING PHRASES 



1225 




No. 108 

KNOCK OUT THAT POOR 
CIGAR 

We are giving better cigars for 
the money. The price part is im- 
portant, but it isn't everything, 
and in fact it is the easiest part 
of our duty to the public. Our 
application to the cigar business 
of the modern principles of direct- 
buying, direct-selling — cutting 
out intermediate profits and util- 
izing all the advantages of an 
enormous outlet — makes the giv- 
ing of better quality-for-price a 
simple matter. 

This shows wording and illustrations, 
but does not suggest manner of display. 

IT'S WORTH IT 

Whichever way you look at it 
— coming or going — you can't 
beat the for goodness, fla- 
vor, aroma and price. It is a ci- 
gar that is. free from foreign 
odors — the name as its man- 
ufacturer being its guarantee for 
purity. It is a cigar that is more 
than full of value, as you pay one 
half of what it's worth. The 
price — 5 cents. The maker . 

CIGAR 




No. 273 

" ANNA HELD "—THE 
CIGAR OF QUALITY 

Everything that makes a smoke 
better, enters into the manufac- 
ture of " Anna Held " cigars. 
The tobacco is selected in the 
seed; planted, cultivated and har- 
vested under the direction of ex- 
perts — cured, sorted, mellowed, 
graded, fermented and blended es- 
pecially for Anna Held cigar^ 
5c. The product of the Ameri- 
can Cigar Company's exclusive 
system which insures absolute uni- 
formity of quality and flavor in 
the millions of them which are 
made. You save nearly half the 
former cost of a good cigar by 
buying the " Anna Held," and 
get an exquisite smoke. 



This shows wording and illustrations, 
but does not suggest manner of display. 



It tickles the palate — that's 

what the does. A rattling 

good cigar for the money. As 

good as any ten-center — better 

than any five-center — and all it 

costs is A Nickel a Tickle, 
ads. 



1226 



ADVERTISERS CYCLOPEDIA 




No. 18 

HIS MAJESTY'S FAVORITE 

Go around the world cigar 
hunting, and when you taste a 
you'll wonder why you trav- 
eled so far from home. For the 
is a cigar of quality, de- 
spite its low price of 5 cents for 
one, $2.00 for a box of fifty. 
Settle down to solid enjoyment 
with a between your lips. 




No. 103 

MARK TWAIN 

in a recent speech, says he smokes 

himself asleep. The cigar, 

with its delicious aroma and flavor 
will afford you pleasure when 
awake and pleasant dreams when 
asleep. Smoke and be happy. 
Five cents — no more — worth 
more. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



FOR ROYAL GRATIFICA- 
TION 

and genuine satisfaction, you 
can't get a better cigar than the 
. We will guarantee this ci- 
gar to be the best cigar for the 
money that ever tickled your pal- 
ate, and all we ask for it is 



A NICKEL 



CIGAR 



THE TIRED MAN'S COM- 
FORTER 

is a little roll of weed scarce six 
inches long with the magic name 
tobacco. Since Raleigh's day the 
civilized world has shared the In- 
dian's delight. Our modest share 
in the business of bringing peace 
is the manufacture and supply of 

cigars. From heart to 

wrapper it's a wholesome, aro- 
matic soother for the man of 
work, worry and care. Five cents 
for one. 

ADS. 



OF SELLING PHRASES 



1227 




No. 44 

PURE ALL THROUGH 

If you were to cut open one of 

my Cigars you'd find in the 

inside a good, clean, pure filler. 
That's what gives the cigar that 
fine Havana aroma that the smok- 
ers like so well. The fact is that 
the smoker will get as much satis- 
faction out of a Cigar for 

-jive cents as out of any ten-cent 
cigar that's sold. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THE LEADER 

in cigars — the cigar that stands 
in the first rank — the cigar that 
satisfies the most discriminating 

smoker — is the ; worth ten 

cents; sells for 

FIVE CENTS 

There's only one way to prove 
it — try one. 



No. 277 
If you're looking for 
A SWELL SMOKE 

you can't do better than get a 

, a Smoke Suited to the 

Swellest Sort of a Swell and the 
ordinary individual as well. 

Easily worth a dime; all it costs 
— a nickel. 



This shows wording and illustrations, 
but does not suggest manner of display. 



GET A GOOD ONE 



When you get a 



CIGAR 



you know that you have a cigar 
as clean and good on the inside as 
it is on the outside. Some cigars 
are sold on their outside appear- 
ance. Not so with the . THE 

LEAF from which this cigar is 
made is the very best obtainable, 
is uniform in quality, delicately 
flavored, and makes a really de- 
lightful smoke. Don't take our 
word for it. Try one yourself. 



CIGAR ADS. 



1228 



ADVERTISERS CYCLOPEDIA 




No. 15 

NOTHING DOING 

" Say, pal, dat guy is smoking 
a good cigar. Let's foller him an' 
get de butt when he trows it 
away." 

" Dey won't be no butt. He'll 

smoke it all up 'cause it's a 

Cigar. 19 

Yes, it's a fact. When a man 

smokes a Cigar, he finds it 

so good that he puffs at it to the 
last atom. " Dey ain't no butt to 

the ." The whole cigar for 

Five Cents. 

This shows wording and illustrations, 
but does not suggest manner of display. 

IT'S WORTH A DIME 

Over and above all others, 

that's the Cigar. At the 

price it sells for, no other manu- 
facturer has been able to touch it 
— let alone equal it. The truth 
is, it's worth 10 cents ; the fact is, 
it costs a nickel. 




No. 153 



THE "EARLY BIRD" 



knows the 



Cigar leads all 



other five-cent cigars. Its fine 
Havana aroma, its excellence in 
quality, and not the least, its 
price, FIVE CENTS, brings it to 
the front. There's none better 
for the money. 



This shows wording and illustrations, 
but does not suggest manner of display. 



PLEASURE PUFFS 

You haven't a preference in 
cigars but what we can probably 
supply. Our stock is always kept 
right up-to-the-minute and the 
goods are always in perfect smok- 
ing condition. That's quite an 
art in itself, but it has won us 
custom. Make it a point to try 



our cigars next time you buy. 

CIGAR ADS. 



OF SELLING PHRASES 



1229 




No. 19 

WE TAKE THIS STAND 

on the Cigar question — if you can 
appreciate hustling- enterprise 
and up-to-now business methods, 
sprinkled with courteous treat- 
ment, and a store chock full of 
fine cigars kept perfect, under 
the most approved sanitary con- 
ditions, the cigar store, 

street, should command your pat- 
ronage and the patronage of all 
those who are particular what they 
smoke. 



This shows wording and illustrations, 
but does not suggest manner of display. 




No. 65 

WALK IN, MR. SMOKER 

You'll heartily enjoy a visit to 
this establishment if you are in- 
terested in fine cigars. Cigars 
sold by us are calculated to ap- 
peal to your judgment as to qual- 
ity and sense of economy. Finer 
cigars you will find nowhere. 
Either in quality or price they 
cannot be surpassed. The more 
you know about our cigars the 
more you will endorse this state- 
ment. Upon the price question 
we are sure to agree. 



For a good smoke 
FOLLOW THE TRAIL 



to the Sign of 
When you see a — 
box, you may be 
the right scent. 



Good Cigar. 
- label on the 



sure you re on 
There isn't a 



ten- or a five-cent cigar on the 
market — bar none — which is the 

equal of the , and all it costs 

you is FIVE CENTS. 

CIGAR 



This shows wording and illustrations, 
but does not suggest manner of display. 



NO CART TAIL 
BUSINESS FOR US 

We have a big store full of 
quality cigars and tobaccos. No 
matter what your tastes may be 
— whether you favor imported or 
domestic cigars — here's where you 
get suited all around every time. 

ADS. 



1230 



ADVERTISERS CYCLOPEDIA 




No. 298 

THE STORE OF QUALITY 

The stock of cigars we carry 
regularly to supply the box trade 
demand would swamp three or 
four ordinary cigar stores, so 
there can be no comparing this 
with the ordinary cigar " empo- 
rium." This is more in the na- 
ture of a clearing house, able to 
distribute vast quantities. Here 
you'll find the brand you like, the 
quality you want — and at the 
price you want to pay. 




No. 31 
YOU TAKE NO CHANCE 

A good smoke is assured if you 

try the cigars. Quality is 

apparent with every puff you 
take. Enjoyment is certain down 
to the very last draw. Better 
have a supply for yourself and 
friends. You can afford to be 

generous, for the cigars 

cost only 5 cents each. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



CIGARS OF BEST QUALITY 



Did you enjoy the game? You 
certainly did if you smoked a 

■ , the best cigar for the money 

that has ever been offered. Made 
of tobacco equivalent to that of 
any ten-cent cigar. You can't 
make a mistake if you smoke a 
. FOR FIVE CENTS. 

CIGAR 



A good cigar is enjoyed by 
every man. We have the cigars 
— either Imported or Domestic 
brands — and want you to enjoy 
them. If you haven't been smok- 
ing this kind, you had better come 
here and try some of our choice 
offerings. 

ADS. 



OF SELLING PHRASES 



1231 




No. 81 

YOUR FIRST SMOKE 

may not have been very pleasant, 
but now, at your mature age, you 
can't help but enjoy your smoke, 

if you smoke a . The cigar 

with that fine Havana aroma that 
is worth so much more than we 

ask, is the , at 

FIVE CENTS 



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TELL US YOUR TROUBLES 

If it's concerning cigars or to- 
bacco, perhaps we can assist you. 
We'll take pleasure in trying to 
suit your taste, no matter how 
particular it may be. We've been 
in the cigar business more than 
thirty years, and can show you 
some goods and prices worth 
while. We keep cigars of class, 
for men of taste. 

FIVE CENTS 




No. 168 

DON'T DO IT 

Don't monkey with a bad cigar. 
Why smoke a cheap tobacco 
sandwich when for five cents you 

can get a , the cigar with 

that Havana aroma that pleases 
the palate and makes a most en- 
joyable smoke? That's the price, 

FIVE CENTS 



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BUY A GOOD ONE 

You've been paying good money 
for a bad smoke, when you could 

just as well have had a 

CIGAR with that fine aroma that 
tickles the tongue and pleases the 
palate for only five cents. Throw 
that ill-smelling cigar away, and 

in the future smoke , and 

you'll never go back to the other. 
As I said before, 

FIVE CENTS 



CIGAR ADS. 



1232 



ADVERTISERS CYCLOPEDIA 





No. 388 

DO YOU ENJOY" A GOOD 
SMOKE? 

If you do, I have the best Ha- 
vana cigars ever made or im- 
ported. I have spent much time 
in selecting personally a Havana 
tobacco that can never again be 
duplicated by other manufactur- 
ers. I will and do hereby give a 
personal guarantee in regard to 
the exquisite quality of these 
goods. They are not encum- 
bered with paper bands. Paper 
rings on cigars are a nuisance, 
and the practice is being discon- 
tinued by the best Havana cigar 
factories. 



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TRUE JOY r 

— a nice girl and a good cigar. 
You find the girl, we'll furnish the 

cigar. If you smoke the cigar 

you'll be happy whether you have 
the girl or not. There is no bet- 
ter ten-cent cigar made for those 
who enjoy a really good smoke. 

CIGAR 



No. 350 

WOMEN LOVE THE SMOKE 

of an cigar. It is so fra- 
grant and delicate that much as 
they dislike the smell of ordinary 
tobacco, they enjoy the odor from 

an cigar. Try one to-day 

after dinner. You can enjoy it 
in full confidence that you'll not 
be asked to stop, or even to get 
out of the best room in the house. 



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HIS FAVORITE BRAND 

The favored brand among all 

good judges of cigars is . 

Being Cuban hand-made, with a 
choice Havana filler, wrapped 
with the finest grade of Havana, 
they offer an especially sweet 
smoke. Their quality is always 
uniform, owing to the skill with 
which they are rolled, and experi- 
ence used in selecting the stock. 

ADS. 



OF SELLING PHRASES 



1233 




No. 211 

YOUTH'S LIGHT WEIGHT 
CLOTHING 

When you can buy reliable 
clothing that will stand the test 
of hard wear, what's the use of 
experimenting? You may buy in- 
ferior makes of clothing but does 
it pay in the end? Are you satis- 
fied with the results ; would not 
one good suit for that boy be a 
good investment, rather than two 
of a cheaper grade. You can 
pick up some good values in our 
young men's department just 
now. 

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BETTER GET IT 

On the level now, didn't you 
wish you had a TOP COAT when 
the mercury took its sudden little 
drop the other day? Take the 
hint and don't wait any longer. 
We have 'em correct for young 
men or old, for business or pleas- 
ure. The weights are just right 
for Fall and there are enough va- 
rieties and patterns to suit any- 
body. The prices range from 
and up. 

Hats, Underwear, Suits — all in 
the latest Fall Styles. 

CLOTHING AND 




No. 326 

WEATHER REPORT 

Prices — like the thermometer 
—DOWN ! 

It's natural, that as Winter 
progresses, and the mercury goes 
down, our suit and overcoat 
prices should shrink. That's 
what happened, and it affects 
our finest overcoats and suits 
to the extent of several dollars 
in your pockets. 



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HOW ABOUT A WINTER- 
WEIGHT SUIT? 

All during the month of De- 
cember we experienced a heavy 
business on suits and overcoats — 
while other stores were selling 
mainly furnishings and holiday 
goods. Especially noticeable was 
the demand for young men's 
clothes — by young fellows of dis- 
criminating tastes and critical 
judgment. The reason is obvious; 
distinctiveness of design, exclu- 
siveness of fabric, and the faculty 
of always retaining their shape 
under the most exacting condi- 
tions, have won our garments a 
most envied position in the favor 
of these same } T oung men. 

FURNISHINGS ADS. 



1234 



ADVERTISERS CYCLOPEDIA 




No. 123 

HIGH QUALITY, LOW 
PRICES 

We're still harping on the 
same old tune about those Over- 
coats. An Overcoat bought now 
at the prices we are offering them, 
is a gilt-edged investment. You 
still have two months to wear one, 
and next year it will be as good as 
new. If you're wise, you'll take 
this hint before the stock is closed 
out. 

Our medium weight all wool 
suits are just right in this 
weather. The prices on these 
have also been reduced. Come 
and see for yourself. 



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STAND OUT 

Display your individuality. Do 
not adopt a style. Rather adapt 
a style to your personality. This 
is only possible with a great vari- 
ety of modes to select from. Our 
display comprehends all that is 
new in style and fabric for the 
season. Our prices are within the 
reach of any purse. 

CLOTHING AND 




No. 195 

SMART CLOTHING FOR 
YOUNG MEN 

Ever stop to admire a smart, 
business-like man on the street? 
Like the looks of his suit or over- 
coat, the way it hangs, the smart 
appearance it gives him — some- 
thing different from the other fel- 
lows, eh? That's the kind of 
clothing we can furnish you. 
Good, honest, stylish, union 
tailored clothing at small profit, 
cash store prices. 



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SOMETHING WORTH BLOW- 
ING ABOUT 

No effort on the part of a high 
class custom tailor could produce 
garments that possess lines of 
more graceful contour or charac- 
ter than our Paletote and Pad- 
dock overcoats. We've designed 
a series of models in these over- 
coats with our new " Concave " 
shoulder and " Close-fitting " col- 
lar that express the best in tailor 
craft. 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1235 




No. 213 

BEAR THIS IN MIND 

Our spring stocks of fine 
clothes are now at their best. We 
give you what we think the best 
the world affords. The demand 
on us for good clothes has never 
been so pressed. Preparations 
made for this season far surpass 
anything we have ever shown in 
greatness of stocks, in variety of 
styles and in assortment of fash- 
ions. 



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TEDDY BEARS 

Are going out of style, and so 
are overcoats. If ever a man 
wants smart, prim, handsome 
clothes, it's when the first warm 
days appear. Nowhere can the 
most particular man find a finer, 
fresher, or more satisfying stock 
to choose from than is here at this 
moment. Yet, with all the char- 
acter and style which our good 
clothing possesses, prices are as 
low as a careful man could wish. 

CLOTHING AND 




No. 93 

Confidentially, my friend, you 
need a new suit, and luckily for 
you we have a 

SALE OF SUITS 
on this week. We will soon need 
the room for our Fall stock and 
have reduced the prices on every 
suit in our store. These suits are 
mostly of medium weight and 
just the thing for late Summer 
and early Fall. We have any 
number of patterns, and as for 
the cut and fit — well you know 
our reputation. Get on a car and 
come over in a hurry. 

If your straw hat is soiled, get 
a new one for little money. 



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HERE'S A TIP 

for young men, as well as older 
men whose tastes lag behind their 
years. 

We have a line of suits of de- 
cided cut and pronounced pat- 
terns. Not exaggerated styles, 
but conservative, yet neat and 
stylish. 

Our stock is so generous, that 
we're sure to suit you, no matter 
how critical you may be, and as 
for the price — well just come and 
sec. 

FURNISHINGS ADS. 



1236 



ADVERTISERS CYCLOPEDIA 




No. 356 



BRUSH UP ! 



Your clothes look shabby — you 
need a new suit. The beauty of 
our worsteds and cheviots is, that 
you can't brush their beauty 
away. That's why they're so 
popular with men who have a re- 
gard for their appearance — and 
economy. A suit of these fabrics, 
to fit — S- ■ 




No. 340 

CLEARANCE SALE 

Puts all sack suits and all over- 
coats on the bargain list. You 
know the stock, you know its 
scope ; you know how well it pro- 
vides for all your needs. Every 
winter has its blizzards. This 
winter's are arriving somewhat 
overdue — but do you feel like 
wearing }^our shabby overcoat 
seventy days longer? 



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CLOTHES DON'T MAKE 
THE MAN 

" But they make all of him ex- 
cept his hands and face," says 
old John Graham in "Letters from 
a Self-Made Merchant to His 
Son." Just because good ap- 
pearance is so important, we con- 
tinually lay stress on good 
clothes, for " good clothes " and 

made clothes are one and 

the same. Iff we can fit your 
fancy we'll easily fit your frame. 

CLOTHING AND 



When we say that we will make 
you an Overcoat or Suit for 
" Half Off," we mean that we will 
do this for half off, the best price 
you can get elsewhere. 

FOR $14.00 

we will produce a suit or overcoat, 
built to fit you, and nobody but 
you. The goods and trimmings 
we put in, are the equivalent of 
any twenty-five dollar garment, 
while the work is best obtainable. 

THE CONCLAVE SHOULDER 

AND TIGHT FITTING 

COLLAR 

which is the real merit in making 
a good fit, has been mastered by 
us. They are the features of 
every coat that leaves our hands. 
Why not be stylish wjien it 
costs no more? 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1237 





No. 288 



No. 109 



IN FAST AND OUT FAST 

We are doing our best to fill 
the store with new spring goods, 
but it seems as though they were 
carried off as fast as we can place 
them on the counters. There is 
going to be a lot of worrying 
done by Mr. Tailor this year, for 
half his customers are after our 

clothing. We stand firmly 

behind our guarantee to equal 
any tailor's fit, to excel his style, 
and all for the same price of or- 
dinary, ready-made clothing. 



PROPERLY TAILORED 
CLOTHING 

Made of proper materials will 
stand the test of service and 
prove itself worthy. The cloth- 
ing we handle has the additional 
advantage of having been de- 
signed by the foremost experts of 
this age and country, and 
brought to the pinnacle of per- 
fection by the best tailoring tal- 
ent in the land. 



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WE CUT THE TAILORS' 
PRICES IN HALF 

The general public is gradu- 
ally being educated to the fact 
that perfect fitting clothing, 
tailor-made throughout and ready 
to wear, can be purchased at 
about one-half the tailor's prices. 
The man who is really particular 
about his clothes naturally comes 
here because the merchandise 
found here is always of a most 
dependable character, is distinc- 
tive and pleasing and much 
broader in scope than elsewhere. 

CLOTHING AND 



GOOD NEWS TRAVELS FAST 
Here's good news indeed. We 
have gathered together all of our 
MANUFACTURERS 
SAMPLES IN 
LIGHT WEIGHT SUITS 
and will put them on sale on the 
week beginning to-day at prices 
that will be a great advantage to 
everyone concerned, except our- 
selves. We have rounded up 
every lot, every sample, every- 
thing of the sort we owned. They 
are all of the very ktest styles 
in exclusive patterns, double and 
single breasted in serges and flan- 
nels and are to be sold out from 
$ ■ to $ . 

FURNISHINGS ADS. 



1238 



ADVERTISERS CYCLOPEDIA 



**d 





Xo. 86 



Xo. 82 



DON'T MOPE 

No need of worrying about 
your dress because } T ou ran short 
of funds. Brace up a moment 
and listen to us : — 

We will furnish you with all the 
clothes you need — the latest 
styles at the lowest prices, and 

YOU NEED NOT PAY US 
until you have the monej^. We 
carry a full stock of Ladies', Gen- 
tlemen's and Children's Clothing. 
A fine new stock of Spring styles 
has just come in and are ready 
for your inspection and purchase. 



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WE WANT THE BOYS! 

The boys in knee pants and 
those in long pants — to know this 
store as the best place in — — to 
get the sort of clothes they want. 
We'll state frankly that the boys' 
patronage is worthy the best ef- 
forts of any merchant, and that 
we are leaving nothing undone to 
deserve it. We have collected an 
unsurpassed stock of boys' ap- 
parel from manufacturers who 
make a study of boys' clothes ex- 
clusively, and with it we give the 
most critical attention to the at- 
tiring of each young man who 
comes to us. 



DO NOT SIT AND PONDER 



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about what you are going to do 
about the new suit and raincoat 
this spring. Brace right up, and 
come down to the store, and we 
will show in a few minutes the 
swellest suits and raincoats that 
ever came into the State of Con- 
necticut. O, these new things 
are great. The snappiest, the 
liveliest, and withal the most 
tasteful styles }^ou can possibly 
imagine. Nothing loud, you 
know. Everything in excellent 
taste. 

CLOTHING AND 



DRESS YOUR BOY WELL 

The thoroughbred, stylish ap- 
pearance of our boys' productions 
appeal on sight to the ideas of 
every up-to-date mother; their 
careful, sturdy making, the splen- 
did, wear-resisting cloths and 
their decided lowness in price, ap- 
peal to her practical side. Every 
, mother of a boy should see our 
stock. We carry every latest 
style and at every price. 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1239 




Xo. 41 

THE CUT OF OUR CLOTHES 

is entirely different from the usual 
run of ready-made clothing. Ev- 
ery suit is hand-made ; tailored 
by the highest paid workmen in 
America. The cutting is superb. 
The coat fits snug over the collar, 
square concaved shoulders with- 
out a sign of a wrinkle. Hair- 
cloth lining in the front prevents 
breaking or creasing. The trous- 
ers are cut wide — that's the cor- 
rect thing this season. 



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No. 127 

WE HAVE NO SCHEMES 

for getting business, all we have 
to offer is the tailoring and most 
satisfactory price. We want to 
get in touch with you, we believe 
it will be to «our mutual advan- 
tage, and we promise our best ef- 
forts to serve you well. A good 
way to get acquainted is to call 
at our store and see what we have 
to offer you. When selecting a 
suit there is often some one be- 
sides yourself to be considered. 
Ben Franklin said : " Eat to suit 
vourself, but dress to suit others." 



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DO YOU DRESS WELL? 

Discriminating and particular 
men will appreciate the fact that 
" best styles " clothes are made of 
all wool materials only — nothing 
but the best foreign and domestic 
fabrics are used. " Best style " 
clothes are up to the minute in 
every particular of style, quality 
and workmanship. " Best style " 
clothes embody all the features of 
high class custom tailoring — but 
at half the price exclusive tailors 
charge. Our assortments provide 
proper clothes for all occasions. 

CLOTHING AND 



I HAVE SOMETHING TO 
WHISPER IN YOUR EAR 

Brown is " coming in " again 
as a clothes color. A fashion, 
you know, is born, lives, dies and 
is re-born. So with brown. While 
" the multitude " has dropped it,. 
" the favored few " are quietly 
taking it up. Brownish suits here 
in fresh patterns that are dis- 
tinctly uncommon. But I have 
also the modish grays in a goodly 
range, if grayward leans your 
fancy. Fit and style, all the 
while. 

FURNISHINGS ADS. 



1240 



ADVERTISERS CYCLOPEDIA 




No. 95 

MEN OF REFINEMENT 

require their clothing made dis- 
tinctly opposite to the loud and 
flashy effects noticeable in many 
instances. Your clothes will pos- 
sess refinement, elegance and dig- 
nity when we make them. Our 
tailors are skillful in producing 
figure-fit clothing, and our price 
— right. We carry in stock a fine 
line of lawn tennis and yachting 
flannels and homespuns. 



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THE HEIGHT OF SEASON 

for the double-breasted frock coat 
and waist-coat is here, and no 
man who makes any pretension to 
dress remains unprovided with 

this important apparel. The 

stocks are unusually well pro- 
vided in these garments at all sea- 
sons, but naturally our lines are 
at their best at the present mo- 
ment. There is not a size or pro- 
portion for the tall, stout, short- 
stout or regular figure that is not 
provided for. In fact, so complete 
and comprehensive is the size-as- 
sortment that we very frequently 
fit, without any alterations at all, 
men who had supposed that they 
would have to go to a tailor to 
get clothing to fit them. 

CLOTHING AND 




No. 170 



ALL WOOL 



When we say a garment is 
All Wool, we will back up the 
assertion with our reputation for 
honest dealing. 

Apropos, we have a line of 
SPRING SUITS and TOP- 
COATS for men and boys that 
are ALL WOOL and full weight. 

We're selling 'em now at $ 

for men, and $ for boys. 

Come and see us, and bring the 
boy along. 

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KIRSCHBAUM ALL WOOL 
CLOTHES 

are worn by a hundred thousand 
good dressers in New York and 
Philadelphia. They are popular 
in every great fashion center in 
America. They are offered to the 
men of this country at prices as 
low or lower than they are asked 
to pa}^ in most stores for com- 
monplace and inferior goods. 
Y"ou will see the force of our ar- 
gument as soon as you try these 
clothes on. The good workman- 
ship, the choice patterns and the 
splendid wear-resisting fabrics 
must appeal to you. Y r ou will 
know what we mean by " clothes 
that fit and keep their shape." 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1241 




No. 261 

WE'VE RAMMED DOWN THE 
PRICES AGAIN 

We've got to get rid of every 
Overcoat in stock, as it is our pol- 
icy never to carry goods over 
from one season to another. We 
have therefore decided to offer a 
CLEAN-UP SALE OF 
OVERCOATS 
at which every Overcoat we have 
in stock, will be sold for from £5 
to 50% knocked off its price. No 
better investment has ever been 
offered. The shrewd man will buy 
his Overcoat now for next year. 
They include the Winter Sacks, in 
medium and full lengths, belted 
and plain, and paddocks, in full 
assortment of sizes. 



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LOOK AT YOURSELF! 

Are those trousers that have 
weathered the winter thus far for 
you fit company for your still 
presentable coat and vest? 
There's just one thing worse than 
a seedy, half-worn suit — the dis- 
reputable trousers of the same 
suit. Get a new pair, of course. 
The chances are that we can give 
you something that will go nicely 
with your coat and vest. 

CLOTHING AND 




No. 92 

NO NEED TO ARGUE WITH 
YOURSELF 

even though you have a good suit 
or overcoat. Will not another be 
welcome if it's but to relieve a 
monotonous sameness? Many of 
these suits are of medium weight; 
you could not find much better 
for spring service. They are iden- 
tified by the label. That 

makes them all the more desirable 
— especially at ten dollars. 



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WATCH THE WEDGE 

Spring is due and in order to 
make room for the fine new stock 
of Spring Goods which are piling 
in, we have 

SPLIT THE PRICES ON 

EVERYTHING 

in the store. OVERCOATS, 

SUITS, HATS, FURNISHINGS 

for Men and Boys 

EVERYTHING 
is going. No matter what you 
need, no matter what the boy 
needs, if its in Clothing and Fur- 
nishings, here's your opportunity. 

FURNISHINGS ADS. 



124-2 



ADVERTISERS CYCLOPEDIA 




No. 355 

ONE PRICE TO ALL 

A store has its character just as 
men have. The sensationalist and 
fakir is looked upon with suspi- 
cion. Business upon business basis 
is what the public demands to- 
day. This store is evidence of 
the success of up-to date twen- 
tieth century merchandising — a 
progressive store, constantly 
forging ahead, and in spite of 
big claims, loud advertising and 
assertions of others, proving, 
demonstrating daily, that values, 
such as offered here, are not 
found elsewhere. Here are facts. 
Here are figures. Draw your own 
conclusions. 



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OUR SUITS HELP TO 
SUCCESS 

These sale prices help your 
pocketbook, too. Don't need a 
suit now? Won't be long, 

though, will it? Trousers soon 
begin to bag. Coat looks a little 
rusty. Then you'll say, wish I'd 
bought a suit during the sale; 
and remember, a well dressed man 
is a credit to the town ; to your 
business, too. Come to the sale 
to-day. 

CLOTHING AND 




ON TRtrTEVE L 



No. 344 

WITH THE COST PRICE 

Now's the time when a few dol- 
lars at this store will get for you 
the greatest measure of clothing 
values. On all lines there are 
honest reductions and pronounced 
underselling. On odd lots and 
broken lines the sacrifice is great- 
est. 



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GREAT SPRING OPENING 

This morning, no matter what 
the barometer and thermometer 
will register, we inaugurate our 
spring opening of men's and boys' 
clothing and furnishings. Our 
semi-annual openings have always 
marked an event of extraordinary 
interest to gentlemen who wish to 
dress well at small cost, and to 
mothers and guardians, who not 
only wish their boys well, but ser- 
viceably dressed at the minimum 
of cost. We should not say much 
about price at the beginning of 
a season, but though our stock is 
more beautiful and varied than 
we have ever been able to offer, 
our best efforts have been directed 
to the end that prices, qualities 
considered, should be lower than 
you have ever paid. 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1243 




!&N 




No. 232 

CLOTHING CO. DALLY 

STORE NEWS 

Some days seem to run to cer- 
tain lines. Yesterday, for in- 
stance, more pants went out of 
this store than in any day we 
know of for a long time. Of 
course, this is pants season, but 
chances are if we wouldn't give 
such pants values we wouldn't be 
selling so many pants. We an- 
ticipate a big run on two piece 
suits to-day. Better come in and 
learn why. 



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HEARD THE NEWS? 

Our line of men's spring clothes 
is ready for the progressive sort 
of man who appreciates stylish, 
good fitting clothes — " the un- 
common kind " — clothes that are 
built with as much care as any 
custom tailored suit — carefully 
worked, stitch by stitch, inside 
and outside, from first to last — 
the kind of tailoring that makes 
clothes hold their shape and look 
well as long as they last. In 
short, they're the very best clothes 
made. 

CLOTHING AND FU 



No. 229 

LOOK HERE! DID YOU 
READ THIS? 

We're giving away half our 
stock of clothing. It literally 
means that we present to every 
buyer exactly half the price he 
would pay for the overcoat or 
suit. Pick it out yourself — make 
the deduction yourself — half the 
price you find marked will make 
you owner of the overcoat or suit. 



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SPRING NEWS FROM 



. greatest clothing house 

grand spring opening of 



Fashion's fairest fancies find full- 
est expression. Spring is with us 
once more, and as we extend the 
season's greetings,, we wish to of- 
fer a renewed welcome to our 
store with the assurance that we 
are better able to serve you in 
selecting your spring suit and top 
coat than ever. Keeping closely 
in touch with the latest and most 
popular makes, we offer this sea- 
son every new and choice style, 
manufactured on strictly custom 
tailor principles. 

RNISHINGS ADS. 



1244 



ADVERTISERS CYCLOPEDIA 




Xo. 83 

THE TALK OF THE TOWN 

The phenomenal success with 
which the 20 per cent, re- 
duction sale met has induced us to 
extend this grand opportunity 
for a few days longer. To the 

man who has once worn a 

suit no argument is necessary, 
but to the man who has been 
wearing the ordinary ready-to- 
wear clothes, we would like to say : 

" Just come in and try a 

coat on and you will be convinced 

that the has a cut and style 

that no other ready-to-wear coat 
has." 



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IS ABOUT OUR SPECIAL 
TAILORED CLOTHING 

It not only fully equals that 
of the most exclusive custom 
tailor, but is made by just such 
skill. It represents the highest 
possible degree in the art of 
clothes making. So scientifically 
accurate are the patterns from 
which this clothing is cut that al- 
terations are seldom required. 
Fashion sets certain standards, 
taking for her models the best 
types of physical manhood. 

CLOTHING AND 




No. 260 

CLOTHES THAT WEAR 

When wearing our clothes a few 
weeks, then is when the superiority 
of our hand-made clothes begins 
to become most evident. Clothes 
that appear to pretty good ad- 
vantage when first donned, often 
begin to have " that careworn 
look " after a few weeks' wear. 
It's all in the way they're made 
and what they're made from that 
makes our clothes so much longer 
lived than ordinary ready-made 
clothes. They hold their shape 
and are always stylish. 



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WHAT IS CLOTHES 
ECONOMY? 

Most of us think of clothes- 
economy as cheapness in the orig- 
inal cost; but few of us stop to 
consider that cheap clothes mean 
cheap work and cheap ma- 
terials, sometimes cleverly hid- 
den behind a presentable ap- 
pearance. True clothes economy 
means to pay a fair price for 
garments that are made right all 
the way through; they must re- 
tain their shape and character as 
long as one should wear a well- 
made garment. _ , 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1245 




No. 386 

Are you big — are you little — 
are you slender — are you stout — 
it makes no difference to us — we 
can suit you. 

Spring Suits in new spring 
patterns, lent with wide collars 
and lapels — square shoulders with 
" that concave effect," to fit, $ — 
and up. 

Top coats at reduced rates this 
week. 

Hats in the newest blocks. 

Shirts. 

Collars. 

Neckwear — in fact 

Everything in Furnishings for 
Men and Boys. 



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but does not suggest manner of display. 



Ha ! Glad to meet you, Mister 
Spring. 

How about your Spring Over- 
coat for Easter? If you are still 
unprepared, look over our new 
styles. We have the prettiest line 
of Top Coats in town — a finer 
line than we have ever shown be- 
fore — which is saying a good deal. 
And we're selling them at after- 
season prices, so you might better 
get yours now. 

You haven't bought your Eas- 
ter Bonnet yet. We have the lat- 
est blocks and styles, and can fit 
you with a becoming hat, soft or 
stiff. Also Easter Neckwear. 

CLOTHING AND 




No. 158 

Our FEATHER WEIGHT 
RAINCOATS are all wool fab- 
rics, fast color, and made abso- 
lutely waterproof by a new 
process. 

They look well, wear well and 
sell well at $ — . 



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but does not suggest manner of display. 



LIGHT 

WEIGHT 

CLOTHES 

Beginning at the underwear 
and outward to the top coat. 
The neatest, lightest and nobbiest 
Summer Clothing you have ever 
seen. 

Some very fine Summer Neck- 
wear. 

Fancy Shirts for outing or 
business wear. 

Cool, light Straws for Summer 
head comfort. 

FURNISHINGS ADS. 



1246 



ADVERTISERS CYCLOPEDIA 




No. 300 

We don't know who your tailor 
was in the past, nor who your 
clothier was ; but we want to tell 
you right now that if you start 
in with us you will be among the 
best dressed men in town. We are 
designing new garments every day 
in the year, and the overcoats that 
we are showing to-day are consid- 
ered the most swagger overcoats 
ever seen in this city. 



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but does not suggest manner of display. 



Pay less and dress better. 
There is more style, fit and finish 
in fit-reform garments than any 
ordinary tailor can give you — and 
there are other advantages. You 
don't take chances on the tailor's 
skill or on his ideas of style. 
You know before you buy. Y r ou 
don't pay for keeping a tailor 
idle half the year. Our tailors 
are busy }^ear in and year out. 
You don't have to pay a tailor's 
bad debts. We sell for cash. You 
get a guarantee no tailor will 
give. Y r our money back for any 
reason or without reason. 

CLOTHING AND 




No. 249 

Just let us butt in on you a 
moment. We want to call your 
attention to our 

SUITS AND OVERCOATS 

These suits and overcoats are of 
the best material, are stylish, and 
arc made with snug setting col- 
lars and perfect fitting shoulders. 
Where you would have to pay 
from $12 to $25 in other stores, 
our price is 

$7.50 to $18.00. 
How can we afford to sell so low? 
We buy for cash, and we sell for 
cash — the secret. 



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WEATHER MAN SAYS 
" COOL " 

which means — TOP COATS. 
They're wearing 'em knee length 
this season, and of conservative 
cut. Ours are all stylish — you 
can wear them anywhere — for 
knockabouts or dress. And as for 
the price, like the thermometer, it 
has taken a drop. 
Take the hint. 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1247 




No. 321 

Get on a car — anywhere at all, 
and you will reach us. This week 
it's Suits for Spring, which will 
carry you through the Summer. 
Our Serge Suits are of the purest 
textures, and guaranteed not to 
fade. Handsome Gray Worsteds, 
single or double breasted. Sack 
Suits in the latest patterns. We 
can fit you for $ — or $ — . 

Warm weather Underwear in 
light gauzy weights, white, nat- 
ural and delicate colors. 

A full assortment in Furnish- 
ings for man and boy are to be 
found at . 



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but does not suggest manner of display. 




No. 101 

HERE'S SOMETHING THAT 

WILL STRIKE EVERY 

MAN 

We have reduced the prices on 
every Overcoat in our store, by 
cutting off — °/o from the regu- 
lar prices. The Sale includes Tour- 
ists' Coats, Paddocks and the 
regular Box Overcoat, and they're 
in sizes to fit any man in town. 

For the younger men we have 
them in sizes 33, 34 and 35 chest. 
At the prices we offer them, you 
will be wise to buy now for next 
season. 



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CHEER UP 

You're not too late yet. Our 

MANUFACTURER'S SALE 

is still going on, and we are sell- 
ing Clothing, Furnishings and 
Underwear at a greater sacrifice 
than ever. Here's an opportu- 
nity to fit yourself out for the 
Holidays from head to foot at 
little cost. 

Our new Holiday Line is in and 
you can find innumerable sugges- 
tions for the Christmas Presents. 
At any rate give us a call. 

CLOTHING AND 



ENOUGH TO ROUSE MOST 

ANY MAN 

Our whole stock of 
SUMMER NEGLIGEE SHIRTS 

which comes from the best makers 
we know — best in cutting and 
finish. 

Our cool, clean straw hats that 
all sensible men are wearing these 
hot days, at prices cheaper than 
it would pay you to clean the old 
one. In fact, we have on sale 
everything in the line of Furnish- 
ings with prices that would stag- 
ger the ordinary Furnisher. 

FURNISHINGS ADS. 



1248 



ADVERTISERS CYCLOPEDIA 




No. 162 

Remember David Harum's 
friend, the Deacon, who got 
caught in the rain? The rainy 
season is about due — don't let 
yourself get caught. Our new 
Spring line, which is now com- 
plete, has a fine stock of 
RAINCOATS 
waiting for you to snap 'em up. 
They are not only raincoats, but 
answer the purpose of Spring 
Top Coats, being practically the 
same thing except that the goods 
are cravenetted. Protect that 
Spring Suit we're going to sell 
you, with one of these raincoats. 
We have 'em from $ — to $ — . 




No. 154 

WE'VE TURNED ON THE 
HOSE again, and we'll keep it 
turned on until every pair of our 
present stock of 

HOSIERY 

is sold, although we venture to 
say that they won't be long in 
selling. Besides the special sale 
in Hosiery, there are bargains to 
be had this week in every part of 
the store. Everything has suf- 
fered a mark-down in prices. 

Better come early for the best 
bargains. 



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but does not suggest manner of display. 



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but does not suggest manner of display. 



HAVE YOU A HOBBY ON 
HATS? 

If you have a preference on 
soft hats, we have 'em, soft, smart 
and stylish. If you incline to- 
wards stiff hats, we have 'em for 
you, both stiff and smart. In 
fact, when it comes to HATS, we 
can suit any case and fit any face. 

What about that Spring Suit 
you need so badly? We have a 
line of Spring Suits in fine domes- 
tic worsted, in sharp, clear gray, 
single or double-breasted. 

CLOTHING AND 



WE'RE BOUND TO HIT YOU 

We have reduced the prices on 
every Overcoat in our store by 
cutting off — °/o from the regu- 
lar price. The Sale includes 
Tourists' Coats, Paddocks and 
the regular Box Overcoat, and 
they're in styles to fit any man in 
town. 

For the younger men we have 
them in sizes 33, 34 and 35 chest. 
At the prices we offer them, you 
will be wise to buy now for next 
season. 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1249 




No. 25 

MEN'S CLOTHING AND 
FURNISHINGS 

Warm, Dry Underwear is just 
as essential to health as it is to 
comfort. Of course, you ought 
to wear woolen underwear now, 
but what may be comfort to one, 
is a torture to the other. For 
" the other," we have an under- 
wear that is just as warm and 
dry as wool, and DON'T ITCH 
— Linen Mesh, Dermophile and 
Fleece-lined. 

If you're sensitive to the itch of 
wool, you should see this line. 




No. 79 

What are you looking for? 

CLOTHING? 

FURNISHINGS? 

Whatever man or boy wants to 
wear in the line of Clothing and 
Furnishings, he can find here. 
Underwear that wears and fits — 
gloves, handy for any hand — - 
neckwear in a variety of patterns 
not to be found elsewhere — prices 
lower than ever. These at 



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but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



IF THERE'S ANYTHING 
YOU CAN'T FIND 

take a look at our new Winter 
Line of Men's Furnishings. We 
have the smartest line of shirts, 
collars and ties in town, and they 
are all in the very latest style. 

It's time to put on Winter Un- 
derwear — our variety of non- 
itchable underwear will interest a 
large number of men. 

CLOTHING AND 



COMFORTABLE UNDER- 
WEAR 

Many a man is hot and irrita- 
ble because .his underwear is un- 
comfortable, and yet he doesn't 
realize it. We make a specialty 
of fit, abnormally stout or thin. 
The long or short arms or legs, 
yet a comfortable fitting line — 
and without extra cost either. 
Here is a variety for all — either 
big or little purses. 

FURNISHINGS ADS. 



1250 



ADVERTISERS CYCLOPEDIA 




No. 48 

The Fancy Waistcoat season 
is at hand. Just to celebrate the 
fact, we are offering this week 
some of the prettiest patterns in 
double- and single-breasted styles 
that we've ever had the pleasure 
of showing. 

They're $— to $— . 

A fine silk tie to go with the 
waistcoat. We have a swell line 
to pick from, $ — . 

Collars to go with the tie, 
shirts to go with the collar; suits 
to go with the shirts, hats to go 
with the suit — in fact, everything 
to go with everything else in 
Men's Furnishings at . 



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FRESHEN YOUR APPEAR- 
ANCE 

As an aid to the gradual change 
from winter to spring apparel, 
many men find the fancy waist- 
coat one of the stepping stones. 
And so we have provided a va- 
riety that's designed to please all 
men who like the fancy waistcoat. 
And whatever day you get ready 
for spring top coat, spring over- 
coat, rain coat or suit, you'll find 
ample assortments, ready and 
waiting for you here. Separate 
trousers, too. 

CLOTHING AND 




No. 219 

OUR UNDERWEAR NEVER 
SHRINKS 

Men's underwear at half price. 
The chilliness of the night air will 
make this little piece of store news 
doubly interesting. We have a 
small lot of men's heavy-weight 
underwear to sell for half price. 
Durable quality — and a grade 
that can be worn by men who can- 
not wear finest wool. The gar- 
ments are finished inside with silk 
fleece, making them the softest 
and most comfortable imaginable. 



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PURE 



ALL-WOOL 
WEAR 



UNDER 



When we say a garment is ALL 
WOOL, we back up our assertion 
with our reputation for honest 
dealing. 

Apropos, we have a line of 
Winter Underwear for Men and 
Boys that are ALL WOOL and 
full weight. We're selling them 
now at a reduction, $ — for men 
and $ — for boys. At these prices 
it will pay you to buy now for 
next year. 

For Clothing and Furnishings, 
come and see us, and bring the 
boy along. 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1251 




No. 331 

THE SNAP-IT-ON TIE 

You need to fret and fume no 
longer because of the difficulty in 
tying your bow tie. An ingen- 
ious cravat-maker has come to 
the rescue. He calls his tie the 
" Snap-it-on " — a single snap ad- 
justs it. 



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but does not suggest manner of display. 




No. 76 

We don't want to paint our 
FANCY WAISTCOATS in too 

glowing colors. But if you saw 
the patterns, the fabric, and the 
festive air they lend to the plain- 
est suit — they're proper, you 
know, with almost any sort of 
suit — you'd be enthusiastic too. 
In sizes to fit any man, $ — . 



DRESS SHIRTS 

Fancy percale dress shirts. All 
stiff bosoms and two pairs of cuffs 
with every shirt — different styles. 
About the neatest patterns, con- 
sidering the whole lot, that we 
ever saw. Not a real loud pat- 
tern in the lot. Open front and 
back. The shirts are strictly a 
high-grade brand, made up with 
the greatest of care from excel- 
lent qualities of percale, up to 
date in style and in patterns, the 
kind that fit comfortable around 
the collar, with neckbands on 
which the collar will set tight and 
without squeaking like a set of 
new harness. Nothing skimpy 
about the sleeves or the body of 
the shirt. 

CLOTHING AND 



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THERE'S A KNACK OF CUT- 
TING A FANCY WAISTCOAT 

that most makers have yet to 
learn. It isn't an easy matter to 
overcome the wrinkling, go-awry 
nature of the soft fancy fabrics. 
Our designer does it most clev- 
erly ; it is a matter of method 
in both cut and tailoring. That's 
why our waistcoats fit so snug, 
and serve their purpose so ad- 
mirably. 

FURNISHINGS ADS. 



1252 



ADVERTISERS CYCLOPEDIA 




No. 258 

Our furnishings are a blessing 
to the young as well as the old. 
This week — a mark-down sale in 
Ties — handsome, well made scarfs, 
shapely and good patterns at very 
low prices — also other bargains 
in Dry and Fancy Goods which 
our limited space does not permit 
dwelling upon. 

Our Laundry does the most 
satisfactory work in town. 



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No. 151 

We have a fine crop of FALL 
SHIRTS to show you, and at the 
price we offer them, they're ripe 
for picking. Stiff bosom shirts 
in white and in neat patterns — 
soft bosom shirts in patterns as 
pretty as any we ever offered. 
You can have your pick at $ — 
and up. 

Cool enough for FALL OVER- 
COATS, isn't it? We have 'em 
just right in style and price. 



Our line up in Furnishings is 
attracting attention. Some things 
are going at cost — Hosiery, Col- 
lars, Cuffs ; some below cost — - 
Shirts, Scarfs, Underwear, as we 
must have more room for our new 
stock which is just coming in. 
There's no room here for prices, 
— anyhow, seeing is believing. 
Come and see. 

Who does your Laundry? 

CLOTHING AND 



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but does not suggest manner of display. 



A Fine Crop of SHIRTS, and 
just ripe for picking. Enough 
styles and patterns to satisfy any 
whim, and as for fit — they're cut 
so that the bosoms fit " as snug 
as a bug in a rug." In short, it's 
the best line of shirts we've had 
the pleasure of offering in a long 
time. Your pick at $ — . 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1253 




No. 397 

DON'T SACRIFICE STYLE 

in order to take advantage of a 
bargain offer of neckties. The 
foulard silk neckties to be had 
here to-day at £5c. apiece have 
not been three weeks out of the 
maker's hands. In pattern and 
general effects they have looks 
that commonly cost double. For 
summer wear — especially with 
negligee shirts — there is nothing 
more desirable. A dozen different 
shapes with the season's best col- 
orings, both light and dark, and 
including plenty of navy blue and 
browns. 



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No. 417 

SALE OF FINE SCARFS 

Scarfs which have our label to 
identify them, fashioned of the 
finest imported and domestic 
twills, foulards, satins, grena- 
dines and mercerized wash fabrics 
in every conceivable design and 
color, not excepting the new shade 
of lavender. Practically our 
stock is divided into two classes, 
and offered at one-half less half 
the former prices. 



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TIE CARE 

A man who has a care for his 
appearance must remember that 
the incidentals of dress require 
just as much consideration as the 
essentials. In fact, more so, for 
the selection of a tie, a pin or a 
vest, display a man's degree of 
good taste and acquaintance with 
the unwritten laws which mean 
" good form." 

CLOTHING AND 



HAVE YOU MASTERED the 

Science of choosing Neckwear? 
One's tastefulness in this seem- 
ingly small matter often deter- 
mines whether one will look posi- 
tively stunning or just fairly well, 
for the appearance of a whole 
costume can be changed by simply 
putting on the right thing in 
neckwear. The new fall styles 
are here with the first September 
days. 

FURNISHINGS ADS. 



1254 



ADVERTISERS CYCLOPEDIA 




Xo. 402 

WE'RE UP ON GLOVES 

Styles, weights, colors, quali- 
ties — all are well known to us. 

No shop in keeps a more 

complete men's glove line. We 
hold our trade because we have 
built our glove reputation. Run 
in and look over " the latest." 



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No. 247 

GREAT GLOVE OPENING 

That's what this is ; you're in- 
terested, surely. Sunburned hands 
are growing white again. Evi- 
dences of a summer in the free 
open air are gradually fading 
out, and additional clothing is the 
necessary transition. It's just 
here warm handwear comes in. To 
combine hand-comfort and style a 
man should wear a superior glove, 
something easily selected from our 
vast supply. 



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but does not suggest manner of display. 



THE MODE IN GLOVES 



The new spring 



gloves 



for men. The first shipment of 
these famous English gloves for 
spring has arrived, and in style, 
fit and appearance they seem even 
better than ever before. We are 

exclusive representatives for 

the gloves. They are made 

of unusually fine and pliable 
leather, hand sewn and finished 
with one button that never pulls 
off. They come in English and 
biscuit tan shades. They are, 
without question, the best gloves 
sold for the money. Your size is 
here. 

CLOTHING AND 



GIVE US YOUR HAND 

and let us fit you with a pair of 
gloves. Our men's gloves are 
shown in fashionable styles from 
both American and foreign mak- 
ers of sterling reputation. The 
variety of styles for street, driv- 
ing and motor wear is very exten- 
sive. Prices are in all instances 
very reasonable. Dent's English 
made dress and walking gloves are 
shown in tan, brown, gray and 
white. Updegraff's American 
made dress gloves are now shown 
in our Main street window. More 
inside. 

FURNISHINGS ADS. 



OF SELLING PHRASES 



125$ 




SPEAKING ABOUT FELT 
HATS 

There is a smoothness about 
our Felt Hats that you do not 
find elsewhere. We have for the 
past few seasons devoted more en- 
ergy in selecting and displaying 
exclusive street hats than our 
competitors. This season is no 
exception. Time to don a new 
head piece. 



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VACATION HATS 

Whether you choose felt or straw 
is merely a matter of preference — 
and where you're going to spend 
the summer. If you are to be in 
the country, take straw — it's 
lighter and cooler. But if you 
mean to be by the sea or high up 
in mountains, we would advise you 
to get felt. 

We'll suit you w T ell — whichever 
you choose. 

CLOTHING AND 



No. 190 

FAST COLORS IN SOX 

Men will rush for this splendid 
hosiery, close to half price. Here- 
tofore it was impossible to secure 
this splendid hosiery in America. 
It could only be bought in Eng- 
land. A Canadian manufacturer 
installed the necessary machines 
to knit them, and to introduce 
them, offered us the first knitting 
at close to half price. It was like 
giving them away. You share 
our good luck. 



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but does not suggest manner of display. 



MEN'S HOSIERY TO THE 
FORE 

Not a long story — but like the 
sock, just long enough. Plain 
black or more or less fancy, all 
fast dyes, and as handsome as be- 
fits any mere man to wear. We're 
running 'em special for this sale 
only, $ — a pair. 

FURNISHINGS ADS. 



1256 



ADVERTISERS CYCLOPEDIA 




No. 57 

Our SHIRTS come direct from 
the best makers we know — best in 
cutting as well as in finish. 

The bosoms set smoothly, 
thanks to the cut, and as for the 
fit, we'd no more sell an ill-fitting 
shirt than a misfit suit. 

Dress — Negligee — Stiff bo- 
som — sizes to fit any man. 



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but does not suggest manner of display. 



A HOSIERY HARVEST 

That's to say — for you the har- 
vesting, for us the winnowing. 
We've been sorting over our stock 
of men's hosiery — ejecting small 
lots. Then some shipments ar- 
rived late — these join the gather- 
ing. A mighty interesting gath- 
ering, too — all attractive summer 
styles of hosiery, at an average 
of half price. Some very nobby 
silk and part silk sox at special 
cuts. Come make your pick. 

CLOTHING AND 




No. 28 

A VERITABLE CONFECTION 
IN HOSIERY 

More and varied patterns than 
we have ever shown before. Plain 
colors and in black, more or less 
fancy, and every pair as hand- 
some as befits any man to wear. 

What's most important, though, 
is that not a pair is less than fifty 
cent quality, and you get them 
this week for $ — . 



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but does not suggest manner of display. 



SHIRT SALE 

Step lively or you will miss it. 
It's a Shirt Sate — a rare opportu- 
nity to buy a shirt. They're not 
shirts that we had on hand — we 
didn't reduce the price because we 
couldn't sell 'em; they are fresh 
stocks, bought right, and we want 
to close them out quick. Come 
early. 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1257 




No. 413 

HERE'S SOMETHING TO 
CROW ABOUT 

Something for those socially 
inclined. We refer to our new 
line of 

FULL DRESS SHIRTS 

which have just come in. 

Then you'll want the proper 
tie, shoes, etc., to wear. We have 
them, too, and they're positively 
correct. 




BOSOM FRIEND6 



No. 169 

BOSOM FRIENDS— YET NOT 
DEAR ONES 

In fact — 

They're exceedingly low in 
Price 

And 

High in Quality. 

There'll be a big selling to 
greet these shirts at the prices 
we're offering them, and every 
man in Oak Harbor should be on 
hand to get his slice of this snap. 
All sizes. Neat designs. 



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but does not suggest manner of display. 



Here's a hint for this week 
that's ahead of 'em all. It's about 



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but does not suggest manner of display. 



WE CROW ABOUT 

Fancy Bosom Shirts, gentlemen, 
because they are just what you've 
been waiting for for a long time. 
This is our hint for this week. 
You know what the Star Quality 
means in shirts, so there's no need 
of saying any more than that 
they're going for $ — . 

And we'll guarantee the fit. 

CLOTHING AND 



NEGLIGEE SHIRTS FOR 

MEN 

We're going to have a regular 
clean-up sale and will hand out in 
a sale for the week every Negligee 
Shirt we own. You know the 
manner of shirts with which we 
concern ourselves — the high char- 
acter and exacting standards 
which govern the fabrics, as well 
as the tailoring. Well, just stop 
to think what it means when we 
tell you they're going for . 

FURNISHINGS ADS. 



1258 



ADVERTISERS CYCLOPEDIA 




No. 89 

A GLOVE THAT WILL WIN 
IN A WALK 

Made from a high-grade im- 
ported goat-skin, practically 
identical with a well known im- 
ported glove that sells at two dol- 
lars. All we ask is $ . 

Besides the walking-glove, we 
have 'em for driving and dancing, 
and handy enough for any hand. 



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but does not suggest manner of display. 




No. 251 

NECKWEAR SALE 

We find we have too much neck- 
wear. Here is where you can get 
the benefit of our overstock. One- 
third off is the order of the day 

at . Only high class goods,. 

you know — neckwear that cannot 
be duplicated in the city — the 
largest, most varied styles and 
materials, the product of only 
the best makers. 



50c. SCARF VALUES FOR 25c. 

You will go into many a haber- 
dasher's shop and pay a half- 
dollar for scarfs not so good or 
so well made as these. The silks 
are excellent, the patterns are 
neat and desirable. The scarfs 
are in the favored four-in-hand 
style, nicely made and all spick- 
span — new. 



This shows wording and illustrations, 
but does not suggest manner of display. 



WALKING GLOVES 

Has autumn chilliness prompted 
the thought of hand coverings? 
We carry a superior line of these 
important accessories to correct 
apparel — for both street and 
evening wear. May we fit you? 



CLOTHING AND FURNISHINGS ADS. 



OF SELLING PHRASES 



1259 




No. 64. 

CUSTOM-MADE CRAVATS 

All the cravats sold by us are 
made in our own work-rooms ; the 
styles are original and the silks 
used in their manufacture are 
woven expressly in exceptional 
qualities under the supervision of 
our agents. In addition to the 
large stock of cravats ready 
made, we have a large variety of 
silks in the piece from which 
cravats may be made to order 
without extra charge. 



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but does not suggest manner of display. 



NEW AUTUMN TIES 
Our new autumn ties are worth 
seeing. They are the first of the 
correct neckwear for this au- 
tumn. The story has a " French 
four-in-hand " as the hero — a tie 
that is wider than has been used, 
sure to be the most popular — it 
ties in a beautiful knot, and has a 
distinguished appearance. 

CLOTHING AND 



^fiBlESSEb.BZ THE TIE 1 


ft r, 

f n t 


p 




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■• A 


1 ^^\ 

"j^^jj/fjrrsJ^S^ [ Stoke If 

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No. 315 

BLESSED BE THE TIE 

You'll bless our ties when you 
see them. We have only a few 
of a pattern, but a multitude of 
patterns, and not one of them less 
than a dollar quality. Four-in- 
hands or Imperials, Made-ups or 
Bow-ties, Plain colors or Fancy 
— every one bought for this sea- 
son — this week — $ — 



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but does not suggest manner of display. 



TIES THAT WILL 
STRENGTHEN EX- 
ISTING TIES 

A neat scarf will effect more of 
a change in a man's looks than 
any other small article of men's 
wear. There's food for thought 
in this hint. We've gathered all 
our scarfs together, and re-en- 
forced them with a new line just 
in. Then we reduced the prices 
to a figure which will make this 
sale the most important 

NECKWEAR SALE 
in the history of this town. This 
is an opportunity no man can 
afford to miss. 

FURNISHINGS ADS. 



1260 



ADVERTISERS CYCLOPEDIA 




No. 428 

MEN'S HATS 

Take a birdseye, or any other 
view of our DERBIES, and even 
if you are over-critical, you'll find 
more in them for your money 
than you usually get. The shapes 
are in a variety to fit any face, 
and we've enough different blocks 
to suit every man. They will not 
fade or get mushy — if they do. 
bring 'em back. Is this guaran- 
tee enough? $ . 



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but does not suggest manner of display. 



LIGHT 
DERBIES 

Light as a bird's wing — with a 
conforming band that adapts it- 
self to every bump of your head. 

Made of the best Argentine 
felts and by high-priced, skilled. 

craftsmen. The $3 hat 

cannot be approached at any 
price. 

CLOTHING AND 




No. 171 

HANG UP YOUR STRAW 
HAT 

and don a suitable fall block. 
We call your attention to the 
three lines of hats we carry — any 
one of which is nationally noted 
for style, service, and comfort — 
the newest in Dunlaps, Guyers and 
Stetsons. From the many new 
creations you are bound to find 
a becoming block. It's a pleas- 
ure to show these hats. 



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but does not suggest manner of display. 



THE HAT TRICK 

We thoroughly understand. 
We have a size for every head and 
a shape for every face. The 
classy Marathon into which a fel- 
low can put his own individual 
kink or turn, and the more con- 
servative styles for the elders. 

One price, $3.00. 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1261 




No. 309 

EXCLUSIVENESS 

Well, there is a difference, isn't 
there? The difference is manifest 
the first time you see one of our 
hats. They are sold on the 
strength of that difference. They 
consist not only of more tasteful 
styles and superior workmanship, 
but in every point of excellence. 
The selection of the right hat adds 
the final touch of good taste to 
the well groomed man, whether 
you be young or old you'll find 
not only a style that will please 
you but a hat that in every way 
will satisfy. They are made in 
soft,, stiff and crush, in styles that 
are steadfast. 



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No. 279 

We make a specialty of selling 

$3.00 HATS FOR $1.50 

and there isn't a store in this or 
any other city that can duplicate 
this hat for the money. 

Talking about good goods at 
low prices, our 

WINTER SUITS AND OVER- 
COATS 

at $7.50 to $18.00 
are really bargains. They fit 
well, look well and wear well. You 
wonder how we can sell them so 
low. It's simply because 
WE BUY FOR CASH AND 

SELL FOR CASH 
and are satisfied with small profits, 
that permits us to undersell all 
other clothing houses. Come and 
see for yourself. 



IN EVERY STYLE 



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Our spring hats for men have 
all the individuality that marks 
the smartest of the new styles — 
and with quality that can sel- 
dom be found for the prices. The 

derbies at $3 are perhaps 

the lightest derby hats ever made 
— and they conform to the head 
almost as readily as a soft hat. 

CLOTHING AND 



THE MONARCH 

A HAT full of goodness— 
that's the kind we have for you. 
We have 'em in shapes moulded 
just for your face, and in qual- 
ity that can't be duplicated at a 
much higher price. They're $ — 
this week. 

FURNISHINGS ADS. 



1262 



ADVERTISERS CYCLOPEDIA 



No. 349 

STYLISH HEADWEAR 

Would a new hat smarten you 
up for the rest of the season? 
Choose it here. Choosing is easy 
with all the good styles from ev- 
erywhere spread out before 
you. Choosing is safe when you 
know that we probably pay more 
for the hats we sell, and get bet- 
ter hats in consequence, than any- 
body else hereabouts. 



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PULL IN THAT STRAW 

As others see you — 

Don't get caught without a 
new fall Derby — or a new soft 
hat. With the opening of the sea- 
son we are offering our new line 
of 

DERBIES AND SOFT HATS 

in the nobbiest and swellest styles. 
Black, fawn and pearl are the 
colors of the season. The kind 
we offer at $£.00 is as good in 
every way as those the exclusive 
hatters sell for double. We have 
some for more money, too, worth 
more than we ask. You'll have 
to see to appreciate them. 

CLOTHING AN 




No. 322 

Midsummer is on and your 
straw hat is soiled. Don't waste 
your money on having it cleaned. 
It doesn't pay when we are offer- 
ing 

ALL OUR STRAW HATS 
AT DISCOUNT 

We're going to make a clean 
sweep of them, so get in line and 
pick yours out before the best are 
gobbled up. If you don't need 
one now, buy it for next year. 

Get on a car and " beat it " 
over here. 



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FALL HATS 

Your fall hat should be cor- 
rect as to style, shape, weight and 
price. That is what it will be if 
you purchase it from us. We 
are showing the very latest colors 
— pearls, browns, steels, blacks, 
in fact any color to suit your 
fancy, in soft, stiff and crush 
styles. At all prices. 

D FURNISHINGS ADS. 



OF SELLING PHRASES 



1263 





No. 334 



No. 40 



HAVE YOU HEARD 

about those swell HATS we're 
offering this week ? The newest 
fashions for FALL WEAR are 
as neat and trim as any we've 
shown for many a day. But best 
of all is the price. We have 'em 
on sale this week from $ — to 
$ — , and you've never seen the 
equal for the money. 



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but does not suggest manner of display. 



NEED A CROWN? 

We have 'em fit for kings. The 
straw season is about over and our 
advance samples of 

MEN'S FALL HATS 
ARE HERE 

They come from the most exclu- 
sive hatmakers in the country, 
whose models set the style the 
world over. Soft and stiff, they 
come in black, fawn and pearl — 
the shades of the season. In spite 
of the high quality, we make the 
prices as low as $ — . 

Shirts? Ties? Clothing? 

Furnishings? Ask us and we'll 
show you the answer. 

CLOTHING AND 



CHOOSE ANY HAT YOU 
PLEASE 

If you select a hat from our 
immense stock you are bound to 
get the popular style, as well as 
a hat which is well proportioned 
and becoming. Well dressed men 
demand our hats because their ex- 
perience assures them that they 
are always right. The particular 
man buys our hats because in 
them he has the assurance of the 
style and quality that he's look- 
ing for. The man of fashion se- 
lects our hats because their ex- 
cellence is proved bv experience. 
All the new creations in the Dun- 
lap, Stetson and Guyer brands. 



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LOOK AND 
INSPECT 

the soft mellow texture — the 
feathery lightness, and honest, 

complete workmanship of the 

Hat. 

Blocked to the newest ideas in 
sizes for every head — and propor- 
tions to suit any face. 

FURNISHINGS ADS. 



1264 



ADVERTISERS CYCLOPEDIA 



2i±^it ! 5 




No. 33 

TAKE IT OFF 

Don't wear that heavy uncom- 
fortable hat now when you can 
get a light, cool straw. We have 
'em in the newest styles — split 
straws, Sennets and Panamas. 

Are you wearing one of our 
two piece Summer Comfort Suits? 
Unusual values for $ — to 



Our blue Serges are lined 
with cool alpaca. In spite of the 
fact that serges have advanced 
25 per cent., we will sell you a 
serge suit for the low price of 

$ — ■ 

For cool summer wearables, get 
off at 



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A HARVEST OF HATS 

Goodness — that's the kind we 
have for you. We have 'em in 
shapes moulded just for your 
face, and in quality that can't be 
duplicated at a much higher price. 
They're $ this week. 

Rather cool. That means TOP 
COATS. We have 'em to fit 
you and your pocket. Clothing 
and furnishings for men and boys. 




Xo. 1T8 

A HAT FULL OF GOODNESS 

— that's the new Fall Derby that 
has just come in. For quality, 
you can't beat it if you pay twice 
what we ask. For looks, you 
can't improve it. Models, so 
many that every face can find its 
becoming frame. 

We'd like to have you examine 
them critically, then you'll know 
why they're great value at $ . 



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IT'S TIME FOR STRAW 

HATS 

But before you buy, note this: 
All hats may look alike, at first 
glance, but they are not all made 
alike. Every hat in our stock — 
even the lowest priced — comes 
from a manufacturer of high 
standing and is made up espe- 
cially to our order. There are 
various points of betterness 
throughout ; and our name in the 
top of each hat is your guaran- 
tee of thoroughly good workman- 
ship. Of course we have every 
favored shape and block. 



CLOTHING AND FURNISHINGS ADS. 



OF SELLING PHRASES 



1265 




No. 196 

NEAT ALPINE HATS 

Alpines with all the dash and 
go of the Panama. The same 
wide curling rim, the same high 
crown, the same jaunty air. A 
decided hit. Good colorings — 
costly and inexpensive felts. 



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Here's a hint 
That hits hard 

THIS WEEK'S THE WEEK 
STRAW HATS OFF- 
FELT HATS ON 

The Fall Felts are in and we're 
ready to hand them out for your 
inspection, from the extreme styl- 
ish shapes and colors, to the 
more conservative blocks, they are 
all fresh and exclusive, from the 
hatmakers whose models set the 
style the world over. 

Soft and Stiff 

Black, Fawn and Pearl 

$2.00 to $5.00 

Was your suit well worn while 
on your vacation? Our line of 
Fall Suits will remedy that. Take 
the hint. 

CLOTHING AND 




No. 398 

BEGIN AT THE TOP 

How necessary it is to have a 
hat to fit your form as well as 
your head. Every stylish block 
is carried in every size, every size 
in every dimension. No trouble 
to find one that becomes you. The 
soft hat is popular for business 
wear. An extreme is the low 
crown, narrow and large shape. 
They're all here — and ready. 



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GOOD NEWS TRAVELS 
FAST 

The good news for the week is 
for you who haven't bought your 
Fall Hat yet. In view of the fact 
that the Fall Season is well under 
way, we've decided to reduce the 
prices on all HATS all along the 
line, so don't let this opportunity 
slip by. 

While you're at it, you'd better 
get your Fall Underwear, too. 

FURNISHINGS ADS. 



1266 



ADVERTISERS CYCLOPEDIA 




No. 239 

HAND-MADE HATS 

Hand-made hats are the best 
because the greatest care is taken 
to give it a distinct style, the cor- 
rect materials and colors and to 
Hend these together into a hat 
that will look well. And the 
•prices are no higher than for the 
poorly made hats. Some fine new 
blocks this season. Come and 
look at our shapes and styles. 



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DUNLAP— THE HAT OF 
QUALITY 

The Dunlap hats are now ready 
4*o r your inspection and we have 
great pleasure in showing them, 
not alone on account of their un- 
excelled qualities but the exclu- 
siveness of style. The hat this 
season is much lighter weight, in 
fact, the ideal hat for gentle- 
men. Speaking of hats reminds 
us that we have had twenty-one 
years' experience in selling the dif- 
ferent hats made in this country, 
with the result that we are in po- 
sition to show you not only ex- 
clusive styles, but the very best 
^values for your money. 

CLOTHING AND 



TENANTS 
WANTED 




FOR OUR 

NWBLOCKS 



No. 242 

TENANTS WANTED 

Will you be a tenant? You 
have your choice — soft hats, silk 
hats, or derbies, which, though be- 
longing to different classes, have 
many points in common. 

All of a quality unusual at 
their price. 

All of a variety of shapes not 
often found. 

All sold with our guarantee to 
make right anything that goes 
wrong. With these inducements, 
WILL YOU BE A TENANT? 



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OUR NEW FALL BLOCKS 

which are now in are good enough 
to be tenanted by the best heads, 
big and little. You can't go 
wrong in any of them, whether 
Soft, Stiff or Silk. They look 
good — they are good, and will go 
well with your 

FALL TOP COAT 
which you will also get from us 
when you see what we give you 
for the money. 

FURNISHINGS ADS. 



OF SELLING PHRASES 



1267 




No. 186 

How's your bin? Empty? If 
it is, the remedy is 

COAL 

A cure for winter blues. A 
coal that gives more heat than 
any coal mined. Full weight 
guaranteed. 

Coal, Coke and wood for win- 
ter. 



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but does not suggest manner of display. 




No. 189 

IF IT'S COLD, COAL 

AND COKE is the remedy. 

Coke will heat up any room 

in a jiffy, and the cost is sur- 
prisingly low. If you've used it, 
you know it; if you haven't, you 
should try it, and you'll thank us 
for the suggestion. 



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but does not suggest manner of display. 



Did YOU look to the future? Cold? That's because your 

Did YOU store in your coal for coa i ; s poor an( j doesn't emit heat. 
the winter? Did YOU take ad- You ghould w bought your 
vantage of the low price by or- 
dering now? If you did NOT. 
call at once on 



Clean Coal — Pure Coal — Heat- 



giving Coal. Coke and Wood. 



COAL FROM 

The cleanest, purest and best heat 
giving coal mined. Better order 
some now. Prices may go up. 



COAL ADS. 



1268 



ADVERTISERS CYCLOPEDIA 




No. 252 

OUR COAL 

will bear inspection. Hard and 
Soft, it is clean and full of 
fire. Past experience has taught 
you that prices go up as the win- 
ter advances. Place your order 
with us NOW. 



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No. 231 

PROCLAMATION 

"The North wind doth blow 

and we shall have snow," and wise 

people will have their fuel in, 

ready to combat the weather. 

Are you a wise one? Not unless 

you use 

COKE 

the fuel that is full of heat and 
leaves no clinkers. 



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but does not suggest manner of display. 



INSPECT IT 

The coal that we serve you will 
BEAR INSPECTION 
It is clean, free from dust, and 
full of fire. Now is the time to 
put in your coal for the winter. 
Place your order at once and we 
will give it our prompt attention. 

COAL 



BE COAL WISE 

and put in your coal now for the 

winter. Past experience has 

taught you the advisability of 

this move. 

COAL 

comes from the best mines, and 
is free from dust and dirt. Don't 
wait until the prices go up. Or- 
der now. 

ADS. 



OF SELLING PHRASES 



1269 




No. 177 



WINTER 



is not the best time to buy and 
stock coal. It is best to look 
ahead ; prepare for the future and 
incidentally get the benefit of low 
prices. 

In the purchase of 

COAL remember you get the as- 
surance of heat producing quali- 
ties — without the least mixture of 
slag and clinker. 

COAL 




leaves no dirt — no rubbish and 
burns brightly to the finish. 



No. 97 

Other people have used our coal 
and are more than satisfied with 
it. 

"WHY NOT TRY IT 
YOURSELF?" 

COAL is just the right 

kind of fuel for all kinds of 
weather — especially the kind we're 
getting now. It's not only the 
best, but the most economical. 
Don't wait until you get snow- 
bound. Order Now. 



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but does not suggest manner of display. 



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but does not suggest manner of display. 



WHEN " THE NORTH WIND 
DOTH BLOW" 

you'll want to keep your house 
dry and warm. There's no hot- 
ter fire that will make your rooms 
more comfortable than one pro- 
duced by 

COMBUSTIBLE COKE 



A good Coke fire radiates the 

rooms with cheerfulness. 

Coal is the best to be had. Order 
now for immediate delivery. 

COAL 



There's money for you in good 
coal. When you 

GET YOUR COAL FROM 



you know that you are not paying 
for dirt and stone. COAL from 

■ is clean and honest all 

through — full of fire and heat. 
It's getting colder now, and you'll 
have occasion to test this asser- 
tion. Why not order now instead 
of waiting up to the last moment? 
ADS. 



1270 



ADVERTISERS CYCLOPEDIA 




No. 145 

PROTECTION 

from cold is the all important 
question just now. March is a 
month of chills. You should pro- 
tect your health by keeping the 
house warm and dry with a roar- 
ing, blazing fire of 

COKE 



the best heat producer ever. 

Coal is clean and pure. 

wood is of the well burning kind. 



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but does not suggest manner of display. 



You can have solid comfort too, 
by keeping your stove fed on 

COKE 




It's pure, it's clean, it produces 
a warmth, and for cooking and 
baking purposes it is unexcelled. 
Besides, it's inexpensive. Do you 
use it? If not, take my advice 
and try it. 

COAL 



No. 314 

A GOOD THING IN JET 
BLACK— that's 

Coke 

Every housewife with an eye 
to economy as well as quality 

should know that Coke not 

only produces the most satisfac- 
tory heat for baking and wash- 
ing, but IT SAVES MONEY. 

DO Y r OU USE COKE? 



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but does not suggest manner of display. 



White Diamonds may be all 

right in their place, but they 

don't keep you warm. This issue 

just now is Black Diamonds, the 

kind that produces warmth and 

comfort. That's 

COAL 



Dirtless and clinkerless — full of 
fire and full in weight. If you're 
running short, order now — don't 
wait until the last Coal is gone. 

.ADS. 



OF SELLING PHRASES 



1271 




No. 45 



DON'T RIDE THE COAL 
BIN 

Yes, we mean YOU. Do you 
know that Coke is the best heat 
producer for summer weather? 
That it burns strong and even 
when in action, and that it cools 
quickly when you want it to go 
out? That it is the most econ- 
omical fuel to be bought? That 
Coke is the best coke sold? 



No. 152 



" Old King Cole was a jolly 
old soul," and like 

COAL 



was full of fire and animation. 

Coal is the king of coal, the 

coal of kings. Clean, dry, pure. 
Honest weight. Order now for 
the winter. 



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but does not suggest manner of display. 



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but does not suggest manner of display. 



BAKING DAY 

The happiest mortal in the 
household is the housewife who 
takes a finely baked bread out of 
the oven on baking day. To in- 
sure good baking, she knows that 
the oven must be evenly heated, 
she knows that to get an even 
heat she must burn 

COKE 



the housewife's friend. If you 
haven't used it before, and your 
baking has not been successful, 
try Coke next time. 



Coal is King, but the King of 
Coal is 

COAL 

At the time of the year when 
it requires an effort to keep the 
house dry and warm, you should 
burn a coal that is pure and clean 
and gives off heat to its last atom. 
Such coal is 

COAL 



Order now — the prices may go 
up as the thermometer goes down. 

COAL ADS. 



1272 



ADVERTISERS CYCLOPEDIA 




No. 255 

STOP KICKING ABOUT 
SUMMER HEAT 

Here's a tip for you. USE 
— COKE FOR THE SUM- 



MER. It has every advantage 
over other Summer fuel. It leaves 
little or no ashes, and once you 
put the fire out, the stove cools 
rapidly. Aren't these good argu- 
ments in favor of Coke for Sum- 
mer? Place an order now with 




No. 329 

GET READY FOR WINTER 

Have you put in your Black 
Diamonds for the winter? Our 
sparklers are full of fire and heat- 
giving properties. We call them 

COAL 



Be wise and order now. 



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but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 

CLEAN COAL 

Kicking because there's no heat 
m your coal? That's because it's 
inferior coal, full of dirt and 
clinkers. Our coal is notable for 
its purity, freedom from dirt and 
heat giving powers — and it costs 
no more than the inferior coal 
you've been using. Take the hint 
and order from us — now. 



BETTER PUT IN YOUR 
WINTER'S SUPPLY r 

BUT IT'S UP TO YOU. 

If you want to wait and pay more 
by waiting, you can do so, but 
take our advice and place your 
order for COAL with 



now, and you will be assured with 
clean, honest COAL at the lowest 



price. It's up to you. 

COAL ADS. 



OF SELLING PHRASES 



1273 




No. 205 

The Happy Housewives who are 
using 

COKE 

instead of ordinary coal is our 
best recommendation. Her work 
being completed, she shuts off her 
fire. The heat quickly passes 
away, making the house as com- 
fortable as though no fire was 
ever had. 

Join the Happy Housewives by 
using COKE. 



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but does not suggest manner of display. 



The housewife can't be happy 
if the oven is cold. Poor coal — 
cold oven — bad bread. 



COAL 

Hot oven — Good Bread — happy 
Home. Feed your stove with 

COAL and 

MAKE HOME HAPPY 




No. 161 

DON'T BURN YOUR MONEY 

We claim that one scuttle of 
good, clean Coal will give more 
heat than two scuttles of poor, 
dirty Coal. We claim further 
that in one scuttle of 

COAL 



will give more heat than any other 

Coal. By using Coal you 

save money, work and temper, 
if your bin's low, order more now. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THERE'S MONEY SAVED 
IN COAL 

if you buy now. Experience has 
taught you that the price of coal 
goes up with the approach of 
winter. 

COAL 



is absolutely free from dust, slate 
and dirt, and, coming from the 
best veins and mines, gives up 
more heat than any other coal 
sold. No clinkers. 

We are the sole agents for 

COAL. Order now. 

DAL ADS. 



1274 



ADVERTISERS CYCLOPEDIA 




Xo. 1-2 

YOUR GROCER 

will give you a package of Hap- 
piness when you call for 

FLOUR 



With light, sweet bread on the 
table, the Housewife is happy — 
the home is happy. There is no 
flour made that makes sweeter, 
daintier or more delicious bread, 

pies or pastries, than 

FLOUR. This sounds like a 
broad statement, but it will be 
heartily testified to by every 
housewife who has used it. Can 
you expect a better recommenda- 
tion? Join the ranks of HAPPY 
HOUSEWIVES and be happy. 



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but does not suggest manner of display. 



LIGHT AS A BUBBLE 

That's the kind of biscuit made 

from Flour. Not those 

tasteless hard discs of dough — 
but rich, creamy fellows that will 
melt with the butter in a mouth- 
ful of satisfaction. Sold only at 




No. 6 

AS LIGHT AS A BUBBLE 

That's the kind of bread that 
makes the housewife happy. If 
you want a light, sweet, whole- 
some bread, you'll be sure to get 
it by using 

FLOUR 



the clearest, purest flour milled, 
and made by the 



This shows wording and illustrations, 
but does not suggest manner of display. 



Y r es. Here it comes. Some- 
thing that will make the housewife 
happy. A sack of 

BEST 



A flour that makes the lightest, 
daintiest, and most delicious 
bread imaginable. It has that 
satisfying quality, which is unat- 
tainable save from a flour of the 
rich glutinous wheat from which 

" Best " is made. If you 

want the best flour, be sure and 
ask for " BEST." 

FLOUR ADS. 



OF SELLING PHRASES 



1275 




No. 4 

When your Grocer says " Any- 
thing else," be sure and answer 

- — BEST 

Best is a flour that makes 

the lightest, sweetest, bread, cake 
and pastries imaginable. Use it 
once, and you'll never try an- 
other. Every sack of Best 

sold, is a testimonial of its popu- 
larity among the housewives. Do 
you use 

BEST? 



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but does not suggest manner of display. 




No. 26 



FLOUR 



leads them all. Why? Because 
it's pure and has that delicious 
flavor, such as only comes from a 
wheat grown on the fertile soil 
of Kentucky: because it makes 
the lightest, purest bread, bis- 
cuits and pastries, to which in- 
numerable housewives who use it 
will cheerfully testify ; because it 
is the real source of the Staff of 
Life. The woman who once uses 



becomes an 
you one? 



FLOUR 

— enthusiast. 



Are 



We bring you good tidings- 
fresh bread made from 

FLOUR 



is alwa}^s good tidings. 

Flour is milled from a wheat 
which grows on the most fertile 
soil — the soil of Kentucky. Its 
purity and wholesomeness are at- 
tributes known to every housewife 
who has once used it. There are 
other flours to be had, but the 
housewife who once experiences 
the satisfaction obtained from 
FLOUR, will never be con- 
tented with another. This is not 

hearsay, this is a fact. ■ 

FLOUR makes Home Happy. 

FLOUR 



This shows wording and illustrations, 
but does not suggest manner of display. 



When it's good like Oliver 
Twist, you " want some more." 
And when it's made of 

FLOUR 

it's sure to be good, because 

Flour makes the most delicious 
cakes in the world. Housewives 
often try a different brand of 
flour every time they buy, but 

when once they buy , they 

become habitual customers. There 
must be a reason. 

Use Flour, and you'll 

" want some more." 

ADS. 



1276 



ADVERTISERS CYCLOPEDIA 




No. 246 

DO YOU WANT A FLOUR 

that makes the lightest, daintiest, 
most delicious bread imaginable? 
Of course you do. Then you 
should use 

FLOUR 

It makes better bread, better bis- 
cuits, better cakes, and better 
pastry than any other flour sold, 
and it has that satisfying quality 
which is unattainable save from 
a flour of the rich glutinous 

wheat from which FLOUR 

is made. 

When you say FLOUR, be 

sure and say . 

Manufactured by , 

Maker of Good Flour. 



This shows wording and illustrations, 
but does not suggest manner of display. 



What sort of flour have YOU 
been using? Probably something 
that looks like flour, but really 
is — heavens knows what. Why 
not be sure what you're getting 
— what you're eating and use 

FLOUR 

Then you know that your bread, 
your puddings, your pastries, are 
pure and wholesome — good for 
the growing child, for the invalid, 
for yourself. Next time make 
sure it's 



No. 299 

The phrase on the above illus- 
tration is all truth. Y r ou can't 
have good flour unless the wheat 
is good. The wheat from which 

FLOUR 



FLOUR 



is made, is grown on the fertile 
soil of Kentucky, which produces 
the healthiest wheat in the coun- 
try. The greatest care is used in 
milling, with the result that we 
produce bread that is a joy to. 
every housewife. For bread, bis- 
cuits, pie or cake, FLOUR 

is ideal. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Any honest Grocer will tell 
you that the best flour in his 
store is 



FLOUR 

It makes the lightest and sweetest 
bread, cakes, and pastries and 
puddings. Use it now, and you'll 
never want to even try another. 
The fact that we are selling more 

Flour every day is a proof 

of its excellence. Be sure you or- 
der Flour the next time you 

bake. 

ADS. 



OF SELLING PHRASES 



1277 




No. 303 

BISCUITS— YUM YUM 

Oh, those delicious hot biscuits 
— so good and appetizing. The 
kind the children love because 
they are of such delicate light- 
ness — when you think of these 
biscuits, you think of 

FLOUR 

THE KIND THAT MAKES 
THE HOME HAPPY 



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but does not suggest manner of display. 




No. 264 

Do you want some? Of course 
you do. You know it's made 
from 

FLOUR 

that's why. ' Flour is milled 

from wheat grown on the rich 
fertile Kentucky soil. Its purity 
is what makes it in such demand 
among housewives. Children 
thrive and grow well and strong 

on biscuits made from Flour. 

It makes the home happy — it 
makes the children happy. 

Your grocer sells it. 



DELICIOUS BISCUITS 

Biscuits that are made from 
FLOUR 

are really delicious. Not only 
biscuits, but pies, and cakes, and 
all sorts of pastries, are most ap- 
petizing when made from 

FLOUR 

If you've used any other than 

■ , try this just once and you 

will surely become a convert. 

When you ask for flour, be sure 
and say . 



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but does not suggest manner of display. 



This is the sort of Pie I got 
from Best. 

I'VE TRIED THE REST 

BUT BEST 

IS BEST 

It makes the lightest, sweetest, 
and mose delicious bread, pastries 
and puddings imaginable. The 
next time you bake, be sure and 
use Best. 



FLOUR ADS. 



1278 



ADVERTISERS CYCLOPEDIA 




No. 210 

DO YOU WANT A FLOUR 

that makes the lightest, daintiest, 
most delicious bread imaginable? 
Of course you do. Then you 
should use 

FLOUR 

It makes better bread, better bis- 
cuits, better cakes, and better 
pastry than any other flour sold, 
and it has that satisfying quality 
which is unattainable save from a 
flour of the rich glutinous wheat 

from which FLOUR is 

made. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Do you remember when you 
were a little tot, the deliciousness 
of mother's baking? Do you still 
enjoy your bread and pastries as 
well? If not, it's because you 
don't use the same flour. 



FLOUR 

bread and pastries. 




makes — 
Milled from a wheat grown on the 
limestone soil of Kentucky, it 
produces a bread that is light, 
pure and wholesome, a bread that 
will taste as well to you as it did 
when you were a little tot. 

FLOUR is used in IDEAL 

HOMES 

FLOUR 



No. 365 

THE KIND MOTHER USED 
TO MAKE 

Everybody is fond of telling 
about " the kind mother used to 
make." In fact, anything that 
mother made, from mince pies to 
biscuits, was an incomparable 
joy. The wise mother will erect 
a monument in the mind of her 
offspring, when she makes her 
bread, biscuits and pastry with 

FLOUR 

the cleanest, sweetest, most nu- 
tritious flour manufactured. It 
makes that fluffy light bread that 
builds muscle, and nourishes the 
system. Bring up your children 

on bread made of flour and 

you will 

MAKE HOME HAPPY 

This shows wording and illustrations, 
but does not suggest manner of display. 

Next time you go out camping 
or picnicking, you will enjoy your 
outing so much more if your 
bread, pies, and biscuits are made 
from 

FLOUR 

Flour is true nature's food. 

It is made from a wheat grown 
on the limestone soil of Ken- 
tucky, and is manufactured and 
guaranteed by 



Maker of Good Flour. 



ADS. 



OF SELLING PHRASES 



1279 




No. 431 

Certainly, the children " want 
osome more " because the biscuits 
were made with 

FLOUR 

the purest, most healthful flour 
milled. For bread, biscuits and 
pastries, it is unsurpassed. If 
you try it once, you'll never 

change for another. Flour 

— the kind that 

MAKES HOME HAPPY 




No. 333 

The housewife who can produce 
a fine light bread is one of the 
world's happiest mortals. Unless 
the flour is from good healthy 
wheat, the bread will be a failure. 
The wise woman knows this and 
therefore buys ! 

FLOUR 

milled from health-giving, nutri- 
tious wheat, which makes a pure, 
clean, light bread — the kind that 
MAKES THE HOME HAPPY 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



The housewife who uses 
BEST 



is " satisfaction personified." In- 
stead of heavy, soggy biscuits, 
they will come up light and fluffy, 
instead of an ill-tasting mass of 
dough they come up sweet and 
delicious — and the secret of it all 
is just two words: 

BEST 

FLOUR 



Fine flour comes from care- 
fully grown wheat. There is no 
better wheat grown than that 
from which 

BEST 

is made. With Best, the 

housewife produces bread, pastry 
and puddings, so wholesome, so 
delicious, that they can be sum- 
med up in just one word, 
" BEST." 

What sort of flour do you use, 
Mrs. Housewife? 

ADS. 



1280 



ADVERTISERS CYCLOPEDIA 





FLOUR 



No. 134 



No. 43 



Whether you use a cook book 
or not, the chief essential in get- 
ting good pie, lies in the using 
the right kind of flour. On this 
point, we all unanimously agree. 

FLOUR 

is the right kind. It is milled 
from a wheat grown on a soil 
than which no other in the coun- 
try is more fertile — the soil of 
Kentucky. It is wholesome — it is 
pure — it is clean. Do you use 

FLOUR, Mrs. Housewife? 

Guaranteed and Manufactured by 



Maker of Good Flour. 



It looks good, it tastes good, 
and yes — it IS good. These 
three qualities are contained in 
every piece of bread, pudding 
and pastry made with 

FLOUR 



the purest, most wholesome flour 
milled. Good flour is only pro- 
duced from good wheat. 

Flour is milled from a wheat 
grown in all its wholesomeness to 
healthy wheat. That's the sole 
secret. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Now, who doesn't like pie, es- 
pecially when the crust's so good? 
The goodness of pie depends on 
the crust, and the goodness of the 
crust depends on the flour used. 



FLOUR 

which is made and guaranteed by 

, makes the best, sweetest and 

tastiest pies, puddings, bread and 
biscuits ever. The next time you 



order flour, be sure it is 



Good flour makes good bread — 
good bread breeds good natures 
— good natures make a Happy 
Home — a Happy Home brings a 
Happy New Year. Thus we have 
it that 

FLOUR 



made from Winter Wheat grown 

on the limestone soil of , the 

purest, cleanest, sweetest flour 
milled, contributes its mite to- 
wards bringing about a Happy 
New Year to you all. 

FLOUR ADS. 



OF SELLING PHRASES 



1281 




No. 270 

The best preserves and jellies. 
We have many kinds and varieties 
of fruit preserves, with a wide 
range of prices. The lowest 
priced, the very best anywhere. 
Many are put up by women in 
their homes, with all the care and 
pride that a woman will take in 
her special work. Dainty for 
desserts or a fillip to appetite, 
they are admirable and eco- 
nomical. 



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but does not suggest manner of display. 




No. 294 

SAVE GROCERY MONEY 
THIS MONTH 

Now is the time you are pur- 
chasing your supply of groceries 
for February. Just look over 
these prices and if you are asked 
more at your trust groceries give 
us a trial order. No matter what 
you may be told by the fellow 
looking for his big profit, our 
goods are strictly reliable and of 
the best quality ; higher prices 
and smooth talk will not make 
their goods of any better quality 
than ours. 



WE PLEASE OLD AND 
YOUNG 



This shows wording and illustrations, 
but does not suggest manner of display. 



A picnic for the children is as- 
sured if the comestibles are pur- 
chased here. If there's any high 
grade canned meat or fish we have 
not on hand, we'd like to know — 
anything short of that we don't 
care to keep. A whole lot of 
things to please grown-ups, as 
well. 



REFINED NEW 

ORLEANS MOLASSES 

Ever try that? Do, if you 
want a treat. It's the genuine, 
old-fashioned, Simon-pure stuff, 
and will give the finest satisfac- 
tion. We will sell a limited quan- 
tity at a very special price. 



GROCERY ADS. 



1282 



ADVERTISERS CYCLOPEDIA 



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No. 305 

DEPENDABLE EATABLES 

All must be good, fresh and 
pure or the meal will be a disap- 
pointment. You can always de- 
pend on having them just as they 

should be if you buy at . 

Largest stock, freshest and best 
selections always here — so dif- 
ferent. 



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but does not suggest manner of display. 



DON'T WORRY ABOUT THE 
GROCERY BILL 

The fear of a grocery bill has 
driven many a man down the hill. 
It doesn't drive the cus- 
tomer very far. There's nothing 
to fear here, people. If you have 

the fear, come to . If living 

has got out of all reason, try the 
most reasonable thing, — — 
splendid cash system. Grandest 
layout of meat, fish, groceries and 
fresh vegetables that you have 
seen in many months. Freshness ! 
Goodness ! Beauty ! Cheapness ! 
Greatest grocery combination on 
earth. All in line at De- 
partment Food Stores this Fri- 
day and Saturday. 




No. 84 

THE BUSY GROCERY 

The reason we are always about 

the busiest grocery store in 

is because our prices on goods we 
can guarantee, are the lowest. 
Then, too, you get prompt serv- 
ice and courteous treatment. 
When you buy here you can feel 
confident you are getting the best 
goods and we meet any and all 
competition. 



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but does not suggest manner of display. 



CONVINCING VALUES IN 
FINE GROCERIES 

Our customers appreciate the 
splendid values we are offering in 
highest class groceries and pure 
food products. They know they 
get pure, fresh goods at prices 
which enable them to save money. 
Get our canned meats for picnics 
or outings, you'll find them de- 
licious. 



GROCERY ADS. 



OF SELLING PHRASES 



1283 




No. 357 

FOOD FOR THE CHILDREN'S 
LUNCHES 

is assured if the comestibles are 
purchased here. If there's any 
high grade canned meat or fish we 
have not on hand, we'd like to 
know — anything short of that we 
don't care to keep. A whole lot 
of things to please grown-ups, as 
well. Staple and fancy groceries 
always in stock. Without question 
our stock of fruits is the best. 
Always nice and fresh. 




No. 85 

YOUR PICNIC SUPPLIES 

must be fresh and seasonable to 
be appreciated on your outing. 
We make a specialty of picnic 
eatables — all the good substantial 
standbys and the greatest abun- 
dance of dainty " side lines " that 
you'll find in town. Send your 
order : we'll fill it most temptingly. 



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but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



OUR DELICACY DEPART- 
MENT 

makes cooking at home seem al- 
most useless when you realize the 
resources it affords. So easy to 
get up the daintiest kind of a meal 
with almost no trouble if you buy 
some of delicacies. Every- 
thing well cooked, and fresh and 
clean and delicious. Meats, fish, 
cheese, chipped beef, pickles, olives 
and hosts of other good things all 
ready to serve. If there's a lunch 
to be put for a day's trip, the very 
thing is to buy what you want of 



GROCE 



OUTING SUGGESTIONS 

" Variety is the spice of life." 
The delight in fishing comes from 
the uncertainty — you're always 
certain of getting things just 

right at . The variety the 

greatest, freshest and best in these 
parts. Take a stroll through our 
big grocery and see the many 
tasty? appetizing good things we 
have prepared for your table or 
that outing party — a veritable 
palace of pure foods. Items of in- 
terest displayed on every counter 
and in every corner of our big 
store. 

RY ADS. 



1284 



ADVERTISERS CYCLOPEDIA 



c^r> 




GOOD 

) OF 

COFJBR 




Xo. 112 

A GOOD CUP OF COFFEE 

With an aroma that sets the gas- 
tric juices flowing — that creates 
a desire for food and stimulates 
the most jaded appetite. 

That's COFFEE. 

A blend of the best Mocha and 
Java. A blend that is made to 
suit the city's water. A blend 
that has taken years and years to 
perfect. 




Xo. 51 

GET YOUR LUNCH HERE 

Our tea rooms are gaining 
popularity. Maybe it's the nov- 
elty of the thing, but just the 
same the business being done in 
these tea rooms is increasing 
daily by big margins. People are 
coming here for their noonday 
Lunches. The service is now fully 
up to the standard — prompt and 
accurate. It's a pretty satisfac- 
tory habit to form — this eating 
lunch in new tea rooms. 



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but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



A GOOD CUP OF COFFEE 

At the end of the dinner quiets 
any misgivings of indigestion, ob- 
literates all suggestions of ill hu- 
mor. Any of coffees al- 
ways receive a hearty welcome at 
the end of any and every meal — 
a promoter of good humor, an 
indispensable aid to good health. 
It costs more in price than ordi- 
nary coffee, because it is so much 
better, yet it is the most economi- 
cal of all coffee because of its ab- 
solute purity and great strength. 
It will go so much further, make 
so many more cups to the pound. 

GROC 



GOOD TEA AIDS DIGESTION 

Its fragrant aroma excites the 
flow of the digestive fluids. It 
softens food so that the gastric 
juices act readily upon it. Its 
warmth brings blood to the stom- 
ach. It promotes the assimilation 
of nutrition by the blood. It sup- 
plies food for the nerves and body. 
Its principal constituent is theine 
— a tonic that reinvigorates and 
freshens mind and physique. Good 
tea is an actual health benefit for 
women and children and men. Our 
Teas are good teas. They are the 
selected growth of the best tea 
estates of the world. 

ERY ADS. 



OF SELLING PHRASES 



1285 




No. 118 

TWO WAYS OF LOOKING AT 
THE GROCERY PROBLEM 

The wrong way — keep on pay- 
ing high prices and at the end of 
the week be away behind as usual. 
The right way — Note our cut 
prices on high quality groceries, 
come to the store and see the 
goods, break away from high 
prices, leave your order with us, 
and the end of the week will find 
you with money in your pocket for 
other needfuls. 



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but does not suggest manner of display. 




No. 128 

ARE YOU LOOKING FOR 
BETTER GROCERIES ? 

This model food store helps you 
to better things to eat, and no 
more to pay. The natural in- 
stinct of folk is for good things 
to eat. This Model Food Store 
teaches a lesson to the economical 
housewife. It shows her how edi- 
bles are rightly kept to maintain 
perfect sanitation and health 
properties. It brings to her 
larder the best things to eat — at 
no added cost. On a good many 
things all this betterness brings 
her a savin s*. 



THE STORE YOU'VE BEEN 
LOOKING FOR 

Cool comfort is hard to obtain 
at any price these hot days. It 
is not so with pure teas and cof- 
fees, as hy going to the you 

will always find a large and fresh 
stock of teas, coffees, spices, bak- 
ing powders and extracts, at most 
reasonable prices. Quality and 
strength of all our goods fully 
guaranteed. We wish a trial or- 
der from you and we are satisfied 
that once a customer always a 
customer. 

GROCE 



This shows wording and illustrations, 
but does not suggest manner of display. 



OUR GROCERIES ARE 
GUARANTEED 

Your Sunday dinner will be the 
better for a little shopping in our 
grocery department. Coffee that 
is best. One sip and then your 
verdict — if it isn't better than 
you've been bu} T ing for the same 
price, no matter where, send it 
back. Every vegetable and fruit 
the c eason affords. 

RY ADS. 



1286 



ADVERTISERS CYCLOPEDIA 




No. 49 

WE PLEASE OTHERS— WE 
CAN PLEASE YOU 

The ordinary grocery store is 
often disappointing. Not so here. 
We always have something in our 
choice stock to tickle the palate 
of those whose appetites need 
forcing a little. To-morrow we 
have an unusually good lot of 
fruit, green vegetables, home-made 
goods, staple and fane} 7 groceries. 
Pay us a visit. 'Twill be mutually 
helpful. 



This shows wording and illustrations, 
but does not suggest manner of display. 




No. 132 

BE CAREFUL WHAT YOU 

EAT 

Particularly in the summer — as 
poor and impure foods in the 
warm season very quickly result 
in a siege of sickness. The safest 
plan is to have " The Big Store," 
Pittsburg's great pure food mart, 
supply all your grocery wants. 
You can order by 'phone just as 
well as in person — and we'll al- 
ways assure you of the highest 
satisfaction — and, too, guarantee 
to save you considerably. Bring 
your grocery list. 



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but does not suggest manner of display. 



THE " PURE FOOD " STORE 

Such values as these are what 
have made this grocery depart- 
ment the best place in which to 

buy pure foods in . Not per 

cent, of profit, but volume of busi- 
ness, is the governing principle 
in the conduct of this department. 
This means that we buy pure 
foods at the lowest possible price 
and sell them at the lowest possi- 
ble figures our volume of business 
will permit. 

GROCE 



GROCERIES OF SUPERIOR 
QUALITY 

The first requisite with us is 
quality, purity, freshness. We 
cater for those who insist on a 
high standard of living. The best 
fed are the healthiest and hap- 
piest — notably so when the ele- 
ment of extra expense is entirely 
eliminated. This important fea- 
ture has always been a cardinal 
principle with us. Our customers 
live better for less money than 
those who buy elsewhere. 
RY ADS. 



OF SELLING PHRASES 



1287 




No. 75 

MRS. HOUSEKEEPER, 
LISTEN ! 

This is the time of the year 
when the grocery store can help 
you most. Let's see if we can re- 
lieve you of half the responsibility 
of that picnic or excursion. You 
will get the proper foods, if you 
come here, and they won't cost 
much, either, and you are almost 
sure to get something that the 
other folks have not heard about 
as yet, and their surprise and de- 
light will be worth the time you 
spent in shopping for them. 




No. 129 

YOU WILL SAY IT'S 
EXCELLENT! 

I can think of nothing more re- 
freshing, at this time of the year, 
than a cup of tea, deliciously 
fresh, with the bloom of spring 
still on its tender young leaves, 
which, although only plucked 
from the bushes in June, I am now 
able to place on your tea table in 

, so rapid is the means of 

transit nowadays. In making this 
season's blend I have used only 
the choicest growths procurable, 
and I do not hesitate to say that 
a finer tea has never been offered 
in at 37c. per pound. 



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but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



ECONOMY IN GROCERIES 

Exceptionally low prices on de- 
pendable qualities of table foods. 
We carry only the purest articles, 
but establish prices — lower than 
the same qualities can be sold for 
elsewhere. You need only make 
comparisons here — Prices and 
Quality — and we will hold your 
grocery trade. 



TEST BY TASTE 

This is the sure way of detect- 
ing the good from the other kind 
of tea. Maybe you are hard to 
please. You will have no fault 
to find with " Fruits and Flow- 
ers " tea. A new importation has 
just come in — delicious is the only 
true description — you will enjoy 
every drop of tea made from these 
flavor- full leaves. 



GROCERY ADS. 



1288 



ADVERTISERS CYCLOPEDIA 




No. 139 

FINE GROCERIES 

If you pay cash why should you 
pay more for your eatables than 
we sell them at? Buy where you 
can buy the most and best for the 
money. Here is a list for to-mor- 
row that we know to be at least 10 
per cent, lower than the same 
quality of goods can be bought 
for at any other store in . 



Pure 

Groceries 



No. 250 

PURE GROCERIES 

Our pure food show. A mag- 
nificent, instructive exhibition of 
modern pure foods and their cor- 
rect preparation and uses — com- 
bined with a stupendous cut price 
sale of table supplies, surpassing 
in scope any similar event ever at- 
tempted. A multitude of interest- 
ing special attractions Monday. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



PURE CANNED GOODS 

Perfectly sound fruits and vege- 
tables put up at Picton, Ontario, 
with strict regard for scrupulous 
cleanliness in every stage of the 
process. The exclusion of every- 
thing of an unsound nature re- 
sults in remarkable preservation 
of the natural flavor. Nothing 
finer canned. 



PURE FOODS 

Our sale of pure foods is well 
worth your thoughtful attention 
— mince meat, of course, the pure 
kind; relishes, condiments, flour, 
sugar, coffee, teas, spices — all the 
staples and all the luxuries you 
can think of — many you may not 
call to mind. Our goods, our serv- 
ice, our prices are right in line 
with those of the best groceries in 
the land. 



GROCERY ADS. 



OF SELLING PHRASES 



1289 




No. 308 

PURE GROCERIES 

It's in the kitchen where the 

true advantage of the stores 

becomes apparent. When your 
groceries run low and you are 
about to replenish, it sets you a 
thinking where you can buy the 
cheapest and best. There's only 
one store that keeps ringing in 
your ears, and that is . 



This shows wording' and illustrations, 
but does not suggest manner of display. 



PURE EVAPORATED MILK 

For- the unexpected guests, af- 
ter the theater or Sunday night 

supper, you will find a can of 

Evaporated Milk so handy, for it 
can be used the same as fresh 

cream and milk. Evaporated 

Milk has all the nutritive proper- 
ties of fresh cream, for 



Evaporated Milk is entirely pure, 
full-cream cow's milk, sterilized, 
evaporated and cleansed: free 
from all germs, bacteria and for- 
eign preservatives. Two cans for 
25c. 



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No. 206 

EVERYTHING IMAGINABLE 
IN THE GROCERY LINE 

This grocery comes about as 
near meeting every gastronomic 
want as it is possible for any one 
store to provide. Fine select groc- 
eries of all kinds, the freshest of 
country produce, fruits and nuts 
of all kinds, the best of every va- 
riety of canned delicacies — noth- 
ing lacking for your table or your 
culinary preparations. You save 
money by buying here. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THE BEST GROCERIES AT 
MODERATE PRICES 

There's a good deal in the cook- 
ing of a meal, but there's more 
still in the buying of the grocer- 
ies. If you want on your table 
the best food products that are 
produced in the world, buy of a 
store you know carries only good 

products — buy of . There's 

all the difference in the world in 
the taste and flavor of a good 
product and a poor one. Buy 

groceries and enjoy the finest 

richest flavor. 



GROCERY ADS. 



1290 



ADVERTISERS CYCLOPEDIA 






SEASON 

YOUR 

SOUPS 



PURE SPICES^ 



No. 302 

SEASON YOUR SOUPS WITH 
PURE SPICES 

We carry the purest and best 
spices, and you know that the best 
is always the cheapest, and we 
believe that it is a waste to use 
anything else for such purposes. 
We buy what we know to be of 
the highest quality. They are a 
little higher in price, but are the 
best. 



This shows wording and illustrations, 
but does not suggest manner of display. 



If you have been a stranger to 

the flavor given by using 

spices, get acquainted. There is 
nothing but spice — no woody 
(perhaps poisonous) adulteration 
— just purity — just spice. The 
package keeps the flavor always 
the same as the day we ground the 
spice. 




No. 164 

GOOD GROCERIES 

Only one best store in town at 
which to obtain your supplies of 
groceries, and that's at our store. 
Don't accuse us of boasting. We 
are only repeating what hundreds 
of satisfied patrons have said and 
are saying about us. Beside ex- 
cellence, we also lay claim to 
promptness and carefulness in the 
filling of all orders. No extra 
charge for all these good points* 
It's just our way, that's all. 



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but does not suggest manner of display. 



It's the purpose of the 



Grocery to lighten the labors of 
the homekeeper, on whom rests the 
responsibility of providing three 
or more times a day food to tempt 
the appetites of the rest of the 
family. How much help we are 
to her, the daily growth of this 
business reveals. 



GROCERY ADS. 



OF SELLING PHRASES 



1291 




No. 144 

DO YOU DRINK TEA? 

There is a something about 
— Tea that is to be found in 



no other tea." So said a 

lady to a grocer the other day. 
She did not know exactly what, or 
how to describe the difference, 
only there was a " something " 

Tea had that other teas 

lacked. That something was a 
little more quality. 



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EAT, DRINK AND BE 
MERRY 

Enjoy life while you live, for 
you'll be a long time dead. Man 
wants but little here below — ex- 
cept when it comes to the matter 
of eating, and then he wants 
plenty of it and of the very best 
quality, too. Every wife knows 
that our groceries fill the bill in 
every particular and that they are 
fresh, pure and wholesome. 

GROCE 




No. 328 

DO YOU ENJOY GOOD 

THINGS TO EAT? 

A continuous feast of pure, 
fresh foods and delicacies is being 
set before our customers at prices 
so low that the daily task of sup- 
plying the household with neces- 
saries is changed for them into a 
perennial pleasure. Witness our 
specials for this week — potatoes 
by the basket at carload rates ; 
the finest flour below present cost 
of milling (wheat is so high) ; 
hams and bacon at prices almost 
discouraging to the pigs ; rice and 
prunes cheaper than you could 
raise them ; and so it goes through 
our whole stock. 



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MALTED MILK 

It is pure, rich milk with the 
extract of selected malted grains 
in powder form. Instantly pre- 
pared by stirring in water. More 
beneficial and delicious than tea. 
coffee or cocoa. Very digestible 
and nutritious as a lunch. The 
best food for invalids, dyspeptics 
and those run down. Nothing 
finer can be found as a beverage 
for mountain picnics. 

RY ADS. 



1292 



ADVERTISERS CYCLOPEDIA 




No. 202 

PROMPT, COURTEOUS 
SERVICE 

One hundred sale persons — 
polite, attentive and experienced 
— are required to meet the wants 
of the thousands who are attend- 
ing the great Harvest Festival to 
purchase a season's supply of 
groceries — the only time of the 
year when these high qualities are 
sold at the remarkably low prices 
listed below. Even then it keeps 
them hustling, for they are par- 
ticular to see that no customer is 
kept waiting. 



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THERE'S NO DREAD OF OR- 
DERING YOUR GROCER- 



IES HERE 

A department in which you can 
give your order at leisure, in a 
beautiful and spacious Order 
Room. It is a department that 
is complete, bright, up-to-date, in 
which good service is given, in 
which cleanliness and order are 
observed, and in which low prices 
are always quoted. 




No. 163 

HAVE A GOOD CUP OF 
COFFEE 

Wouldn't you prefer to have 
your morning cup filled with rich, 
fragrant, delicious coffee than 
with a flavorless, tasteless, weak 
beverage? Why don't you? In 
our coffee department there's 
nothing but the pure, good coffee 
berry sold. We have Mocha and 
Java coffee at 40c. the pound 
that makes a most delicious cup 
of coffee — and you pay that price 
many places for a coffee that is 
worthless. Ours is so skillfully 
blended, always fresh roasted — 
and it's pure. 



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DELICIOUS COFFEE 

" This coffee seems to go 

further. The weight is full, the 
coffee rich, and even if it cost 
more per pound than I paid else- 
where (which it doesn't), it would 
still cost less per cup. As to body 
and flavor, I have never tasted a 
more delicious coffee," thus speaks 

our customers. Our coffee 

at 30c. the pound is positively 
coffee par excellence. 

GROCERY ADS. 



OF SELLING PHRASES 



1293 





Xo. 52 



No. 292 



HOUSE FURNISHING GOODS WILLOW FURNITURE SALE 



Do you want the comfort of a 
willow chair in summer? Pleasant 
and cool to sit in, and light in 
weight. We have an assortment 
of various styles from the simple 
arm chair to a beautiful big 
roomy rocker. 

Everybody wants a hammock. 
Ours are strong and well made. 
Crex Rugs, hassocks, and swings 
at low summer prices. 



We place on sale this week our 
entire line of willow rockers, 
chairs, settees, etc., at reductions 
averaging 25 per cent, from the 
regular prices. For general use 
throughout the entire home, for 
the summer cottage, or for the 
porch, willow furniture has no 
equal. It is sensible, serviceable, 
and provides the maximum of 
comfort for the minimum of ex- 
pense. Buy this week and save 
one-fourth. 



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GET OUT 

Yes take your Willow Chair and 
get out and enjoy the balcony air 
of early summer. Dame Nature 
will furnish you with the air, and 
we will supply the rest. We have 
a complete line in large varieties 
of PIAZZA CHAIRS, WILLOW 
CHAIRS, SWINGS, HAM- 
MOCKS, SETTEES and CREX 
RL X GS at prices which will surely 
tempt you. 

Have you thought of using 
Crex Rugs instead of your woolen 
ones for the summer? 

HOUSEFURN 



BUY YOUR HOT-WEATHER 
FURNITURE NOW 

Just twenty-one pieces of Wil- 
low Furniture left from our large 
summer stock. We want every 
inch of room for the great Furni- 
ture Sale that will shortly begin 
and have marked this little lot of 
Willow Furniture at just half reg- 
ular prices.— CHAIRS, SET- 
TEES, COUCHES. All at bare 
cost prices. 

ISHING ADS. 



1294 



ADVERTISERS CYCLOPEDIA 




No. 307 

ORIENTAL RUGS 

Exhibition of rich and rare ori- 
ental rugs. We have just added 
to our stock some wonderful speci- 
mens of Persian rugs, which were 
collected by our expert in foreign 
markets some months ago. These 
rugs comprise exquisite examples 
of Tabris, Kirman, Senneh, and 
Persian silks ; and will claim the 
attention of connoisseurs and col- 
lectors, as well as the furnishers 
of luxurious homes. 



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RICH RUG BARGAINS FOR 
HOME BUILDERS 

The most of us are content to 
get a home together a little at a 
time, and it's well it should be so, 
for half the pleasure is in antici- 
pation. Hence the necessity of 
spending carefully the carefully 
saved dollars for the new floor 
covering. What a pity if one 
single dollar should be lost. 




No. 13 

NEW RUGS FOR OLD 
CARPETS 

Old shabby worn out carpets 
transformed into handsome rugs 
with rich oriental colors. Made 
into different sizes to suit require- 
ments. Hardly a house but has 
some old carpets in the attic. 
Hardly a housewife who would not 
like one or two nice rugs. 'Phone, 
write or call and let us show you 
how you can use the old carpets 
and get new rugs. 



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BUY THAT NEW RUG NOW 

As we contemplate some 
changes prior to our spring trade 
we are putting special reduced 
prices on our entire stock of orien- 
tal rugs and carpets, both antique 
and modern — which offers an ex- 
ceptional opportunity to rug buy- 
ers. Our stock is probably the 
largest and choicest in the state. 
— taking in all kinds, designs and 



sizes. 

HOUSEFURNISHING ADS. 



OF SELLING PHRASES 



1295 




No. 94 

DIAMOND PURITY 

In the selection of a diamond, 
size is only one of many consider- 
ations. Purity of color and free- 
dom from flaws are very impor- 
tant elements, as also are shape 
and style of cutting. The most 
important feature, we think, in 
buying diamonds, is the source 
you procure them from. We buy 
direct from the cutters in Am- 
sterdam. This enables us to give 
our customers the choicest of 
gems without having to pay the 
fancy prices. 



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BRIDAL GEMS 

There is a brilliancy which at- 
tracts the eye for a moment— 
both in people and in gems. There 
is brilliant quantity, which has 
also depth and genuine worth! 
Our diamonds, suitable for bridal 
gifts, or for your personal use. 
possess the brilliancy which at- 
tracts and intrinsic worth of un- 
varying value. A good invest- 
ment — a pleasing gift. 

JEWE 




No. 364 

LOOK FOR YOURSELF 

A mere glance at a good dia- 
mond is ample as indicating its 
quality. This can be in truth ap- 
plied to any one of the stones 
which you may chance to examine 
out of our immense collection, 
every solitary stone not falling 
one iota short of deserving the 
appellation — "a gem." And 
equally emphatic will even those 
of moderate cost prove. 



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DON'T YOU WANT A 
DIAMOND? 

Of all jewels the most sought 
after and most highly prized is 
the diamond. Our resplendent 
stock of jewelry contains an en- 
ticing array of this gem of gems, 
but the less costly pearls, opals, 
garnets and amethysts have not 
been slighted. Fine stones in the 
finest of settings are in our cases 
for your admiration and choosing. 
Beautiful pieces of every descrip- 
tion in plain gold and silver. We 
make a specialty of fine timepieces 
for pocket or shelf. Elegant de- 
signs in all sorts of solid silver- 
ware, plated ware also. 

LRY ADS. 



1296 



ADVERTISERS CYCLOPEDIA 




Xo. 420 

A large and beautiful collec- 
tion of pearls has just been re- 
ceived from our eastern buyer. 
Pearl* jewelry is fashionable for 
brides and bridesmaids' gifts. We 
suggest: Ring No. — . Five fine 
pearls at $40.00 as a suitable gift 
of the groom to the bride. Spe- 
cial wedding jewelry made to 
order. 



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DIAMOND JEWELRY 

Rarely beautiful pieces — rings, 
pendants, brooches, etc., in many 
combinations. Diamonds with 
opals, sapphires, pearls, and em- 
eralds. Many of our costliest 
pieces are set in platinum, instead 
of gold; this adds to the price, 
but the former metal is more last- 
ing. Our stock of solitaires is 
unusually attractive just now. 
Several settings to choose from. 
We also make settings to your 
order. You are earnestly re- 
quested to come in and look this 
line over. 

JEWE 




Xo. 394 

DIAMONDS ARE GOOD FOR 
INVESTMENT 

The bride who receives a check 
as a gift will naturally seek to in- 
vest it to the best advantage. We 
suggest diamonds — because they 
never decrease in value, but on 
the other hand pay far larger in- 
terest than the greater majority 

of investments. " " diamonds 

are carefully selected from the 
cutters in Amsterdam, and are 
admitted into Canada duty free. 



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THREE PEARLS 

The pleasure of owning a beau- 
tiful ring is scarcely greater than 
the pleasure of giving one. We 
have three pearls in a 14tk. hoop 
ring; they are perfectly round 
and of that exquisite luster which 
gives a pearl its value. The price 
is $40. 

LRY ADS. 



OF SELLING PHRASES 



1297 



WHO X>OX>S 

YOUR 

LAUNDRYf 



No. 140 

YOU'RE NOT DRESSED UP 
RIGHT 

if your laundry is not spotlessly 
clean. " Spotlessly clean " — that 
describes the work we do — and all 
we use is soap and water — and 
the knack of knowing how. No 
saw-edges on our shirts and col- 
lars — any on yours? 



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LET US CLEAN IT 
Young man, how about your 
ducks? (We mean your duck suit, 
of course). Let us clean it for 
you and make it like new. We 
use no chemicals — just soap, wa- 
ter, and the art of " knowing 
how." 

Collars, cuffs, shirts — soft or 
stiff bosom — all these are our spe- 
cialties. 

Who does your laundry? 




No. 22 

WE DO IT CHEAPER AND 
BETTER THAN YOU CAN 

And there will be no more 
sloppy wash days for you. At 

the Laundry all flat pieces, 

such as table cloths, napkins, 
towels, etc., are washed and 
ironed ; wearing apparel is washed, 
starched and sent home ready to 
be ironed; all the housewife has 
to do is to dampen and iron wear- 
ing apparel as she needs it — and 
the price is but 5 cents a pound. 



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DO YOU DO IT YOURSELF? 



The atmosphere is hot and 
heavy now, and mid-summer is 
upon us, so it behooves you to 
take your linen to a laundry that 
will do it up in such a manner 
that you can depend upon its re- 
taining its stiffness and freshness 
as long as possible. We will de- 
light your heart with the collars, 
cuffs, shirt fronts and colored 
shirts that we launder for you 
here. 

LAUNDRY ADS. 



1298 



ADVERTISERS CYCLOPEDIA 





No. 47 

WE DO IT BETTER 

The best is none too good for 
you, especially so when the cost 
is no more than you have to pay 
for inferior work. Your next 
batch of soiled linen send to 
's. We know that linen laun- 
dered by us will be done better 
and more satisfactory than by 
any one else. But don't take our 
word. Ask any of our customers. 



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IS IT DONE PROPERLY? 



No. 274 

OUR WAY 

We have a distinctive way of 
Laundering — a way that means 
life to your linens. We use no 
chemicals — just plain water, soap 
and plenty of common sense. 

That's the way of . 

Do we do your Laundry? 



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LET US PRESCRIBE 

It's up to you. If you want 
your linen to enjoy long life, send 



We study your interest ahead 
of our own. It's not philan- 
thropy either. It's simply sound 
business policy to please you with 
meritorious service. Considering 
the moderate charge we make, our it to us. We use no acids, no 

laundry is about the most eco- . , 

. ii- T/ , chemicals — mst soap, water, and 

nomical shop in town. If we can- J 

not win your approbation we plenty of common sense. That's 

might as well quit the business. 

But we can win it after you have our own prescription, and it 

received a sample of our work and i V p j i j «„•«« 

r m means long life and hard service 

do a little judging. We use not 

only soft, but pure water. for your shirts, collars and cuffs. 

LAUNDRY ADS. 



OF SELLING PHRASES 



1299 








No. 113 



HELLO ! 

Yes, we wash for the family. 
There are three methods of doing 
family washings— do it yourself, own horn when we sa y that S P ot 



No. 275 

DEALERS IN CLEANLINESS 

It may seem like sounding our 



hire a wash woman or send it out. 
The latter way is the only correct 
way — if you send it to the right 
place. For only five cents a 
pound we do family washings, 
rough dry, starching all pieces to around, and see if it isn't so. 
be starched, and ironing the bed 
and table linen, towels and hand- 
kerchiefs. Satisfaction guaran- 
teed. 

CHEER UP, MAN 



less Town itself never was cleaner 
than the work we put out. The 
fact is, we deal in cleanliness ex- 
clusively. Send your laundry 



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WE'LL CALL FOR IT 

Hello! We just called up to 
tell you that your discouraging 
search for a competent Laundry 
will end the moment you send 
your linens to us. 



Next time you'll send your 
laundry to 



and you'll not only get it ON 
TIME, but you'll have it done 

We are ready to call for your RIGHT. We take as much pains 

bundle or basket, anywhere in the .., , ,, , . P .,, 

.,, i "with a handkerchief as with a cur- 

city, and will return your clean 

clothes promptly. tain - That's our way. Who 

Ring off, please. does YOLTR, laundry? 

IAUNDRY ADS. 



1300 



ADVERTISERS CYCLOPEDIA 





No. 191 
OUR WORK IS RIGHT 

We take great pride in the 
work we do — and good reason we 
have for our pride. You'll sel- 
dom find a flaw in anything that 
leaves our establishment — if you 
do, bring it back QUICK, and 
we'll apologize — and make it 
right. 

• This shows wording and illustrations, 

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TALK OF THE TOWN 

The work we have been doing 
has been the talk of the town. We 
have brought Laundering up 
from unskilled labor to a profes- 
sion of skill and brains. 

Before putting up your cur- 
tains, let us launder them for you. 
No danger of tearing here. 



TRY US NEXT TIME 



RUB-A-DUB-RUB 



Laundering is like walking a Sending your linen to my 

tight rope. Get the knack of it, Laundl 7 is a S°°d habi * to ac- 
quire. I sell Cleanliness. 



and the rest is easy. We have the 
knack of putting just the proper 
finish on your shirts and collars. 



Pure soap, water, and careful 
handling is all I use, and you will 



be surprised at the difference be- 
Try us on your next bundle. tween my work and the 01 . dinary 

Wagons pvery where in the city kind. 

every day. Both 'phones. Send your bundle here. 

LAUNDRY ADS. 



OF SELLING PHRASES 



1301 




No. 55 

WE OWE OUR SUCCESS TO 
CARE 

The difference between a poor 
laundry and a good laundry is 
that one is careful and the other 
is not. In every lot of laundry 
work, there is a certain amount 
of care and bother. If you go 
to a poor laundry, the care and 
bother are yours. A good laun- 
dry takes this off your mind. 
Nothing is too much trouble for 
us, if it pleases our customers. 



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WE KNOW HOW 

Any laundry can launder a col- 
lar; any man can build a house; 
but to do either as it should be 
done you must have the proper 
equipment and the " know how." 
We have both. The collars that 
we launder fit just as the maker 
intended and all " turn-down " 
collars are carefully dampened 
before shaping, which prolongs 
their life many months. May we 
have a trial package from you? 



WHO 
DOSS 



UOUR 

W LAUNk 



LAUNDRY? 




No. 201 

ARE YOU ACQUAINTED 

with our way of doing up Laun- 
dry ? If you are, your shirts and 
collars are as clean and neat as 
befits a gentleman. We make a 
specialty of Laundering Ladies' 
Waists in a way that will please 
the ladies. Very reasonable prices 
— -very satisfactory service. 



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BE EXCLUSIVE 

If you want to be exclusive, 
you should send your linen to an 
exclusive Laundry. That's 



We use modern methods here, and 
take pride in our work. Do your 
collars have a saw-edge? If they 
do, send 'em to us and you'll 



never complain of saw-edge again. 

LAUNJRY ADS. 



1302 



ADVERTISERS CYCLOPEDIA 




ooeSr 



E&f^ 





No. 116 

START IN RIGHT 

For a happy new year start in 
right away to have your laundry 

work done at . With our 

capable efforts in your behalf 
your linen will look clean, will be 
clean, and you will be comfortable 
in the knowledge that your shirts, 
collars, cuffs and all the rest do 
you credit. Send us your first 
bundle for the new year. 




LiAUN 



No. 188 



DO YOU WANT IT? 

Satisfactory laundering is only 
made possible by employing a 
well-trained force of expert work- 
people, using up-to-date appli- 
ances and following methods 
whose correctness has been 
proven. It's this sort of launder- 
ing which we not only promise, 
but can give to our customers, 
and do give it. Want it? 



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GIVE US A TRIAL 

There's " something snappy 



IT'S UP TO US 

to do all work entrusted to us 
promptly and to the " Queen's 

taste. The Laundry is many about the way we do up Laundry. 

steps in advance of that of others. No spots or rough edges on our 

The home laundress has not the work. Just thoroughly clean 

time or experience to equal our work. One trial will win your 

work, and the ordinary washer- confidence. Why not send your 

woman has not the means or the bundle or basket here this week? 

ambition. Who does your laundry? 

LAUNDRY ADS. 



OF SELLING PHRASES 



1303 




No. 281 

CLEANLINESS OUR 
SPECIALTY 

A bosom friend should be clean 
and beyond reproach. Every 
shirt bosom that comes out of our 
Laundry is spotless clean. Same 
with collars — because we take an 
individual interest in each individ- 
ual piece we handle. 

Do we do your Laundry? 



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but does not suggest manner of display. 




No. 32 

WE'LL NOT DISAPPOINT 

How aggravating it is to be dis- 
appointed with your Laundry. 
Unless you had your Laundry 
done at 

you've been up against this prop- 
osition. Not only do we claim) 
QUALITY for our work, but we 

are 

ALWAYS ON TIME 

If does your Laundry, 

it's done right. 



OUR WORK IS DONE 
RIGHT 

Have you noticed the people 

who Launder with us? Their 

linen washed thoroughly clean, 

and looks so neat and fresh? 

There are no spots or rough 



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DELIVERED ON TIME 

Right at your doorstep when 

you say so. Fresh, sweet and 

clean just when you want them* 

Our laundry is fitted with every 

edges after we are through with new scientific device for sanitary 

them. service, but still we provide expert 

Our prices are no higher, then hand service for the more delicate 

why not get the BEST? and finer fabrics. 

LAUNDRY ADS. 



1304 



ADVERTISERS CYCLOPEDIA 




OJyJLy 



No. 437 

LOOKING OUT ON THE 
WORLD 

through the medium of our per- 
fectly fitted glasses you'll see it 
in a new light. Our success in 
filling the demands of the most 
exacting wearers of glasses is due 
to our use of the finest lens and 
the utmost skill with the best sci- 
entific apparatus for testing the 
eyes and fitting glasses. 



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THE CONFIDENCE 

placed in this house is well de- 
served. It is California's largest 
and best equipped optical house. 
Six stores and six factories are 
constantly engaged in caring for 
the optical needs of the public, 
and doing so conscientiously and 
well. Our latest and greatest eye- 
help is the Kryptok. 




No. 405 

IS IT WORTH WHILE TO 
SUFFER 

from eye ache, headache or poor 
vision when relief is so near and 
can be had at such small cost? 
We make a thorough examination 
of the eyes without cost, and if 
glasses are needed furnish them at 
the lowest possible cost. 



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THE GREAT ARMY OF 
GLASS WEARERS 

in this community have mostly 
been fitted at our place. The rea- 
son is on account of our exact 
work. No person is ever advised 
by us to use glasses unless they 
are necessary. But when we do, 
our fitting is absolute. If you 
suffer from headache, or poor 
vision, we would be pleased to 
have you call and we will gladly 
tell you without charge the true 
condition of your eyes. 



OPTICIAN ADS. 



OF SELLING PHRASES 



1305 




No. 193 

IT'S THE CONDITION OF 
THE EYES 

not the age of the person which 
determines whether glasses are 
needed or not. Thousands of chil- 
dren wear glasses, because they 
need them. Thousands of other 
people don't wear them, because 
they don't need them. Weak 
eyes should be assisted — made 
strong. Glasses will do it if they 
are the right kind. 



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Wearing glasses constantly in 
after-life may be avoided if the 
child's eyes have early attention. 
If it cannot see the characters 
upon the board easily, or holds 
its book too close or too far away, 
or is drowsy or listless and has 
headache, it needs glasses that 
will check the trouble. Our opti- 
cian's work and prices will suit 
you. Eyes tested free. 




'OAJU 



No. 377 

A PAIR OF PROPERLY FIT- 
TED GLASSES 

will give you a world of comfort 
that you will scarcely realize with 
defective vision. The best advice 
we can give you is to have us fit 
your eyes with glasses that are 
guaranteed to conform to their 
defects. But above all, don't get 
a pair of cheap glasses that 
" will do for now." They will 
bother you constantly and may 
injure your eyes permanently. 



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WHEN YOU COME HERE 

to have your eyes fitted with 
glasses you are protected by a 
double guarantee. Our guaran- 
tee, that the glasses must give sat- 
isfaction or your money returned. 
Second, the guarantee which 
comes from the work we have al- 
ready done. We have fitted satis- 
factorily every pair of glasses 
that have ever gone out of here. 
That is a guarantee that we can 
and will do the same for your 



eyes. 

OPTICIAN ADS. 



1306 



ADVERTISERS CYCLOPEDIA 




No. 369 

DO YOU SEE WELL? 

Good vision assured with every 
pair of glasses we fit. Comfort 
glasses, contentment glasses, per- 
fect fitting glasses. We will sell 
you a perfect fitting pair of 
glasses that will make you feel 
contented and be a comfort at 
work of any kind. Why not know 
for certain whether you need 
glasses or not when the knowledge 
will cost you nothing and may 
save you from unnecessary suf- 
fering from headaches, nervous- 
ness, etc. 




No. 380 

ACCURATELY^ FITTED 
LENSES 

are a boon to imperfect eyes, but 
mark the word accurately. If the 
examination is not methodical, if 
it is not scientific, if it is not ex- 
haustive, there can be no accur- 
acy in the prescription, and the 
chances are that a seeming benefit 
may result in a permanent in- 
jury. 



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GUARD Y r OUR EYESIGHT 

by having your eyes examined at 
the first sign of weakness. Some 
persons incur the grave risk of 
losing their sight by neglecting 
nature's warnings, simply because 
they are afraid of the expense. 
By coming to me the expense is 
reduced to the minimum consistent 
with the best work. My oculists 
and eye surgeons will examine 
your eyes and give you the 
most trustworthy advice without 
charge. If glasses are needed I 
will furnish the right kind. 



WISDOM SUGGESTS 

the propriety of caring for your 
eyes before they become perma- 
nently defective. Before you have 
to spend time, money and sacrifice 
comfort in undergoing eye treat- 
ment or perhaps an operation. In 
nothing is the old adage of " a 
stitch in time " more truly sug- 
gestive than in caring for your 
eyes. We can fit you perfectly 
with glasses. We can make them 
in our own laboratories. 



OPTICIAN ADS. 



OF SELLING PHRASES 



1307 




No. 361 

When you see the Danger 
Signal, 

ACT PROMPTLY! 

A pair of good eyes may grow 
constantly stronger and keener in 
hard and continuous work, and 
retain their vigor as long, if not 
longer, than any other organ of 
the body. But when one discerns 
a hint of dimness, a tired feeling, 
and ache in the eyeballs, or re- 
peating headaches, then glasses 
may be of great service in pre- 
venting serious trouble. Only be 
sure you begin with the right 
glass. It is my business to fur- 
nish you that. 



No. 385 

DO YOU WEAR BI-FOCALS? 

If you do let us show you the 
new — . It is absolutely the only 
correctly ground Bi-focal on the 
market doing away with all pris- 
matic effects which are so pro- 
nounced in other lenses of this 
make, besides being invisible. 

When made up in — lenses, 

they are a thing of beauty and 

style. Not only that, but 

guarantees " Comfort." Come in 
and let us explain the manufac- 
ture of this glass. It will take 
only a few minutes and may be a 
benefit to you. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THERE'S DANGER IN NEG- 
LECTING YOUR EYES 

At the first sign of trouble 
with your vision you should con- 
sult our graduate optician. He 
is an expert of eighteen years' ex- 
perience and he will tell you ex- 
actly without asking a question, 
what that trouble is and what you 
should do to overcome the diffi- 
culty. Consultation free. 



GOOD TO LOOK AT, BUT 

BETTER TO LOOK 

THROUGH 

Our eyeglasses are not only 
made to fit the sight perfectly, 
but are made to improve the ap- 
pearance as well. They are cut 
from the finest French crystal and 
Brazilian pebbles to remedy all 
defects of vision, and are per- 
fectly adjusted. Don't neglect 
your sight, but have it attended 
to at once. 



OPTICIAN ADS. 



1308 



ADVERTISERS CYCLOPEDIA 




No. 376 

HE SEES BEST WHO SEES 
THE CONSEQUENCES 

Do you realize the serious con- 
sequences of continued eye strain? 
Priceless beyond all other posses- 
sions is the eyesight, and it de- 
serves your highest consideration. 

It is quite a trick to fit glasses 
to the eyes. Only the trained op- 
tician, with accurate, scientific in- 
struments, can do it properly. 
The appointments of our testing 
room are modern and complete. 
Experience, skill and a thorough 
knowledge of the optical business 
enables us to fill the requirements 
of our customers with the utmost 
satisfaction. 



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but does not suggest manner of display. 



CURE THAT HEADACHE 



Tired eyes, headaches, etc., are 
often permanently cured by the 
use of good eyeglasses. Suppose 
" Specs " do make you look a lit- 
tle older. What matter? Better 
save your sight while you can. 
Our eyes are open to discover de- 
fects in yours, if you will give us 
the opportunity. 




No. 382 

NEW VISIBLE BIFOCAL 
LENSES 

vision. 



This bifocal, known as the " 

Optical Co.'s Invisible Bifocal," 
is ground by a special process by 
which the segments are practi- 
cally invisible, their presence not 
being noticeable to the casual ob- 
server. To the wearer they allow 
the eyes to range up and down 
without annoyance so successfully 
that many who have been unable 
to wear other forms of bifocals 
can use them with pleasure. They 
can be made as thin as desired, 
and remember they have no large 
cemented surface to blur or fog. 



This shows wording and illustrations, 
but does not suggest manner of display. 



DO YOUR GLASSES SLIP 
OFF? 



Cold weather causes shrinkage 
of skin, loose fitting, tilting and 
slipping off of eyeglasses with or- 
dinary nosepieces. This is posi- 
tively avoided by using — nose- 
pieces on your glasses. Their 
spring adjusts itself to any 
shrinkage. They give exclusive 
style to the eyeglasses and cost no 
more than the others. 

OPTICIAN ADS. 



OF SELLING PHRA S E S 



1309 



YOU 




No. 226 

YOU ALONE know best about 
the failings of those eyes. The 
achings, the soreness, the water- 
ings and misty vision. 

YOU ALONE have the power 
to change them — to preserve and 
enjoy life to the full. 

Consultation here is thorough 
and free, and prices for glasses 
within the reach of all. 



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but does not suggest manner of display. 



MAY BE RESPONSIBLE 

if your child's eyes are not made 
right. 

How sad it is to see a child with 
cross eye or squint. Yet, par- 
ents, you ought to know that in 8 
out of 10 cases of cross-eye the 
defect is caused by an error of re- 
fraction, the proper correction of 
which in nearly every case will 
straighten the eyes. You've tried 
glasses, and it didn't work? Well, 
notice we said " the proper cor- 
rection." Sut don't think it will 
be an easy matter if not attended 
to early. 




GJnJu 



No. 401 

STOP AND THINK ABOUT 
THEM 

They often pain you a little. 
You simply give them a rest, and 
you are relieved. But they ought 
not to pain you with ordinary 
use. There is something wrong. 
Let me test them. I make no 
charge for that. And if you need 
glasses, or if it comes from some 
other cause, I will tell you. 



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but does not suggest manner of display. 



A HARD HEADACHE 

is often the result of straining 
the eyes. The only way to pre- 
vent the headaches is to remove 
the cause. Have the eyes fitted 
with glasses that will prevent eye- 
strain. Our fitting will enable 
you to read and work with ease to 
your eyes. The examination of 
the eyes is free of charge. 



OPTICIAN ADS. 



1310 



ADVERTISERS CYCLOPEDIA 




No. 366 



DANGER 



There's danger in delay, espe- 
cially in sight troubles. 

If your eyes water or smart 
when reading, remember that is 
nature's warning of danger. She 
never warns falsely. 

There's no reason to neglect the 
warning. Inspection is free here 
and the prices of glasses are 
within the reach of the smallest 
purse. 



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but does not suggest manner of display. 




THERE'S DANGER IN 
DELAY 

Attend to your eyes at once. 
Three forms of eye trouble are 
commonly met with, any one of 
which may have existed from 
birth. Nature does not always 
make perfect eyes. We have near- 
sightedness, far-sightedness, and 
astigmatism, which is a form of 
irregular sight. All of these de- 
fects require attention. If a child 
has any of these ocular defects 
and is expected to do close work 
of any kind, he must have his eyes 
carefully examined and wear such 
glasses as will correct the refrac- 
tion of his eyes. As well expect a 
child born with one leg shorter 
than the other to walk without 
limping as to ask one born with 
imperfect vision to do accurate 
eye-work without suffering the 
consequences. Consultation free. 

OPTICIAr 



No. 184 

SAVE YOUR EYES 

They are as valuable an asset 
as you have. Think what you 
would do without them. Yet how 
much care do they get from you? 
Watch the eyes. If they ache 
after steady use for some time; if 
you have headaches that you can't 
explain — go to a good optician 
and have your eyes examiin&d,. 



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but does not suggest manner of display. 



DON'T NEGLECT YOUR 
EYES 

Don't neglect your eyes. You 
owe it to yourself to at least have 
them examined periodically. Clear 
sight is necessary to your health 
and success. Our expert tests 
your vision without charge or 
fees of any kind. When glasses 
are required he will supply them 
to suit your own particular needs. 
AV work guaranteed. 

ADS. 



OF SELLING PHRASES 



1311 





No. 263 

FIX UP YOUR HOUSE THIS 
SPRING 

Nothing better for a house than 
frequent painting — tenants come 
easy for a well painted house too. 

Talk over the paint auestion 
with us. 



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but does not suggest manner of display. 



Pure prepared paint is a per- 
fect paint and is unsurpassed for 
durability in this climate. Prop- 
erly used it will retain its finish 
and wear better than lead and oil 
mixed by hand. We guarantee 
Pure Prepared paint to be com- 
posed of pure white lead, pure 
oxide of zinc and pure linseed oil, 
and coloring pigments and con- 
tains no adulterant. Give it a 
trial on your next work. 

PAINT 



No. 306 



PAINTS 



for houses, barns, floors, cup- 
boards, shelves, furniture, bath 
tubs, buggies, farm tools, etc. A 
special paint for each purpose, 
not one slap-dash mixture for all. 
Not low priced, but highest grade 
at fair, honest prices. You know 
our reputation. We say these are 
the best paints we know of. You'll 
say so too after you have used 
them. 



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but does not suggest manner of display. 



A LITTLE TIME AND 
MONEY 

spent in fixing up your house this 
season will prove a profitable in- 
vestment in the long run. 

What about Painting? thought 
of it? Come and talk with us — 
we'll make you see the wisdom of 
using good house paints. 

ADS. 



1312 



ADVERTISERS CYCLOPEDIA 




No. 53 

CHANGE THE APPEARANCE 
OF YOUR WOOD-WORK 

by the use of the prepara- 
tions. Brush it over with 

paint and varnish remover — let it 
stand four minutes, and you can 
wipe off the old finish with a cloth, 
clean to the wood. Then apply 

one coat finish — just once 

over with a brush completes the 
job — gives the dull beautiful fin- 
ish of oak, rosewood, mahogany 
— whatever wood you choose. 
Easy to do, perfectly simple — re- 
sults are sure to please you. 

remover costs 45c a can ! 

finish, 60c pint. 



f \ M 111 

S3 II 

H 





No. 265 



VARNISH 



Is invaluable in cases of emer- 
gency, and every housekeeper 
should have a can on hand all 
the time. Often a piece of fur- 
niture is badly scratched or the 
interior woodwork discolored. 

Bring out your and in no 

time you will have a smooth, 
brilliant finish that will wear like 
iron. Any one can apply it. 

Nothing on earth like for 

rough floors. It makes them look 
like fine hardwood. Thousands 
of people everywhere use and 
praise it as the best and cheap- 
est preparation. 



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but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



STAINS WILL MAKE 

Y r OUR FURNITURE AND 

WOOD WORK LOOK LIKE 

NEW 

Is beautiful, durable and in- 
expensive. Let us tell you how to 
make your home attractive, inside 
and out without a big pocketbook. 
Ask for color cards, booklets, 
facts and prices. We are always 
ready to talk on the paint and 
varnish question. 

PAINT 



BRIGHTEN UP! 

A Stain That's Not a Blemish 
on either your reputation or your 
house is a bit of wood stain we 
can supply — which you can ap- 
ply — for the sides of your stair- 
cases — carpet in the middle you 
know. It's remarkable how 
cheaply you can improve the ap- 
pearance of your staircase and 
halls by buying paints, stains 
and varnishes here. 

ADS. 



OF SELLING PHRASES 



1313 




No. 332 

A PAINT SURPRISE 

It will surprise you to see 
how it looks, how it wears, how 
easy it works, how economical it 

is when you paint with 

paints, the oldest and best-known 
paints in America to-day, made 
from best paint material, to fight 
off hot sun and storm, to outlast 
all others and at just the right 
price for pure paints. 



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but does not suggest manner of display. 



DO YOUR PAINTING IN 
HOT WEATHER 




No. 21 

THE REAL THING IN 
PAINT 

Paint that is paint — every bit 
of it. Pure white lead, pure lin- 
seed oil, pure coloring pigments 
and nothing else, excepting a 
thoroughly scientific grinding 
and mixing of the parts to^ 
gether so that they will cover 
more surface, cover it better, cost 
less, and last longer than any 

other paint. That's the 

kind. If, after you have used the 

Paints, you think some 

other kind would have been 
cheaper and better, we'll repaint 
your house without charge with 
any paint you may select. All 
kinds of painters' supplies. 



Everything is dry and build- 
ings properly painted now will 
last for many years. It would 
seem like a vacation to us to make 
that old weather beaten house 
look like a new one. That is what 
paint is for, and that is what we 
are here for; to make the homes 
of Fresno more attractive, both 
exterior and interior, better to 
live in, better to keep, better to 
sell or rent ; in fact a little of our 
wall paper and paint will always 
bring results. — Patter son- Dick 
Co., Fresno, Cat. 

PAINT 



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but does not suggest manner of display. 



ASK A MAN WHO KNOWS 

A man who knows about 
paints — will select our paints ev- 
ery time. They are high-grade 
in quality — but moderate in 
price. They will wear and pre- 
serve the surface on which they 
are put — will hold their color 
and won't peel or crack. They 
are easy to put on with a smooth 
finish. 

ADS. 



1314 



ADVERTISERS CYCLOPEDIA 




No. 197 

SMART SHOES FOR 
WOMEN 

A distinguishing beauty and 
individuality characterizes wom- 
en's shoes when made of gun 
metal leather. Also more durable 
and stronger than any other 
dress leather. We have featured 
these this season, therefore we do 
not hesitate to assert our suprem- 
acy — in largeness of assortment 
and lowness of price. 




No. 267 
FOOT BEAUTY 

It is the shoe that produces 
the beauty, not the foot. If a 
woman's shoes look well her feet 
will look well, but the handsome 
foot counts for nothing in an un- 
shapely shoe. That's the advan- 
tage in buying your shoes here, 
as you have a choice of so many 
styles, shapes and sizes that it is 
just like ordering your shoes cus- 
tom made. You get shoes that 
look just right and hold their 
shape a long time. 



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but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THEY FIT— ALWAYS 

Because, they are built on lasts 
that conform to every natural 
turn of the foot. Allowing a free 
action that makes walking a de- 
light. Evenly balanced heels, 
pliable soles, and natural shape, 
all skillfully adapted to the pre- 
vailing fashionable ideas. The 
price is not more than others ! 
$3.50. 

SHOE 



ARE YOU TROUBLED WITH 
POOR FITTING SHOES? 

Every woman will find the size 
desired in vici kid, button or 
lace; also patent leathers in lace 
style, as illustrated. Materials 
and workmanship represented will 
win approval, while the most dis- 
cerning will accept the really de- 
sirable styles with satisfaction. 

ADS. 



OF SELLING PHRASES 



1315 




No. 383 

A SHOE OF PROVEN 
QUALITY 

Proof of what high and con- 
sistently sustained standards can 
accomplish is made evident in ev- 
ery one of the beautiful shoe 

creations shown at this store. In 
not one pair has endurance or 
any other desirable quality been 

sacrificed. The is as good 

as it looks. And you can always 
be sure that beneath its depend- 
able upper is a firm and honest 
sole. 



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but does not suggest manner of display. 



DRESSY SHOES THAT 
WEAR 

In workmanship, in leathers, in 
style, these shoes are as fine as 
can be made. They're the very 
perfection of shoemaking. Even 
the custom bootmaker who 
charges double and more can't 
put better materials into his pro- 
ductions, for the best materials 
obtainable are used in these. He 
can't give you better workman- 
ship, for the skill employed in 
turning out these shoes is of the 
highest order, and in the factory 
where they are made the facilities 
for doing good work are far 
greater than the custom boot- 
maker possesses. 

SHOE 




No. 10 

DURABLE FOOTWEAR 

In these days of frenzied adver- 
tising any old style is represented 
as the latest out, up-to-date, etc., 
and so wise people are becoming 
more and more careful in select- 
ing their shoe store. Our ever in- 
creasing trade shows that well- 
dressed people look to this store 
as the style and center and au- 
thority in all that pertains to 

footwear. The name on a 

shoe is a guarantee of quality, 

and endorsement of a style 

is absolutely unquestioned. 



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but does not suggest manner of display. 



YOUNG MAN 

take this hint. No matter what 
clothes you wear, if you are not 
well shod, you are not " dressed 
up." We have just received our 
new line of 

YOUNG FOLK'S SHOES 

and they are beauties — every 
pair of 'em. For the women as 
well as the men, they come in a 
variety of popular leathers and 
lasts, they will do you good to 
look at them. 

If you want correct shoes, you 
can get 'em at . 

ADS. 



1316 



ADVERTISERS CYCLOPEDIA 





No. 296 



No. 34 



WE'RE WEARING THE 

SHOE 

Are We In It?— Well, I should 
smile. We have been in it all the 
while, and every man that wears 

the Shoe is in it, too. And 

while they are new it's worth your 
while to buy a pair and be in 
style. 



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but does not suggest manner of display. 



HAVE YOU PRETTY FEET? 

If you have a pretty foot and 
ankle, wear a shoe that does them 
justice. If you haven't, wear a 
shoe that makes them look as if 
the pretty foot and ankle were 
yours. shoes for women em- 
phasize the pretty foot, add 
grace and shapeliness to any foot. 

shoes fit all over, not in 

spots. They fit around the ankle 
as they fit around the foot, and 
fit both with the smoothness of 
a stocking and the firmness of a 
glove. The fit of the ankle is for 
something more than looks. That 
graceful " custom-made " curve 
at the back hold the shoe firmly 
but gently in place. No up-and- 
down slide — heel hurting and 
pace-imparing — to the shoe. 

SHOE 



WOMEN'S SUMMER 

FOOTWEAR 

Oxfords, ties and pumps are 
the styles in footwear a woman 
delights to wear. Why shouldn't 
she? There's no foot covering 
that looks so handsome or affords 
her so much comfort as her sum- 
mer shoes. All styles of our low 
cut shoes and ties are correctly 
formed and they work in perfect 
harmony with the foot. There's 
no cramping of the toes, chafing 
at the heel or gaping at the side. 
Come see the season's best. 



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but does not suggest manner of display. 



A SHOE FOR BUSINESS 



The 



display of footwear 



is exceptionally fine. Selling fast, 
too. Many have learned that 
shoes make as good gifts as any- 
thing else. The stock takes 

in the good sorts only, made af- 
ter our own ideas, and there is 
here a great assortment for the 
youngest and the oldest, and ev- 
ery other member of the family — 
all with that shoe betterness 
which has made headquar- 
ters for good goods. 

ADS. 



OF SELLING PHRASES 



1317 





No. 117 



No. 335 



WALKING A DELIGHT 

Comfort in wear — elegance in 
form, and moderateness of price 
always recommend the 

-SHOE 



Built on lasts designed to every 
scientific principle. Easy pliable 
soles and heels they become a na- 
tural support to the body insur- 
ing the graceful easy movement 
of the athlete. Corns or Bunions 
are forgotten; walking becomes 
a delight. 



This shows wording and illustrations, 
but does not suggest manner of display. 



WE WARRANT OUR 
FOOTWEAR 

We have never failed to keep 

faith with the shoe buyers of 

We have never advertised a shoe 
unless we really had the shoes 
to sell. We have never adver- 
tised simply to get the people in 
the department, regardless of be- 
ing able to fit the feet. We have 
every size and width, and can fit 
the most critical shoe purchaser. 
This Friday is no exception. We 
can fit any normal foot in any of 
our Friday's bargain shoes. 

SHOE 



A STYLISH SHOE FOR 
BUSINESS 

The Shoe. Incompar- 
ably the most artistic and highest 
grade oxford for men on the mar- 
ket. They are the result of the 
best shoemaking thought obtain- 
able, applied to the best mechan- 
ical process, and worked out in 
leathers as excellent as the 
world's tanneries afford. They 
fit when others fail. All the lea- 
thers in dress and business styles. 
We have them and if you don't 
get the best it is your fault. 



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but does not suggest manner of display. 



OUR SHOES ARE 
GUARANTEED 

Experience is the best teacher 
of shoe values, but we insure you 
against the possibility of dis- 
satisfaction with our $'3 special 
shoe. We guarantee confidently 
because we know how the shoe 
is made and what it is made of — 
we know what hundreds of its 
wearers say of it — that it is the 
best shoe for the money in 
America — and that is what it is. 

ADS. 



1318 



ADVERTISERS CYCLOPEDIA 




Xo. 434 

COOL COMFORT 

Just when you need 'em most, 
we're closing out a lot of COOL 
COMFORT and serving them up 
with bargain sauce. We refer to 
our sale of 

TAN SHOES AND OXFORDS 

at 30 and 40 per cent discount 
from the regular price. 



This shows wording and illustrations, 
but does not suggest manner of display. 



COMFORTABLE STYLISH 
OXFORDS 

University oxfords for men. 
Here's the greatest line of men's 
low shoes at a low price that ever 
saw the light of day. For beauty 
and newness of styles, high grade 
leathers and careful, skillful 
workmanship and finish, these ox- 
fords have no eqiials on the mar- 
ket. Black-and-tan leathers, 
many lasts and styles at one 
price, $3.50. 

SHOE 




No. 408 

WOMEN'S SHOE SATISFAC- 
TION 

Elegance of form, comfort in 
wear are the qualities that always 
recommend the SHOE. 

The exquisite beauty of design 
appeals particularly to those 
women who know the advantage 
of a shapely and well-formed foot 
for occasions that demand dainty 
dressing. 



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but does not suggest manner of display. 



COMFORTABLE SHOES FOR 
WOMEN 

Many a woman can trace her 
irritability to ill-fitting shoes. It 
is hard to be cheerful and happy 
when all the time there is a drag 
and weight and pinch upon the 
feet. 

ADS. 



OF SELLING PHRASES 



1319 




No. 363 

HERE'S A HINT 
Boys, that will do your heart 
good. IT'S TIES. They've just 
come in and represent the latest 
for Fall. Varieties of styles to 
suit the fastidious. Usually, 
they come high at the beginning 
of the season, but just to be dif- 
ferent than the others, we're go- 
ing to let you have them at the 
end-season prices. If you're 
prudent, don't let this slip by 
you. 

Then we have all the newest 
things in solid shoes for men — 
summer's gone, you know. 



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but does not suggest manner of display. 



IF 



SHOES COULD TALK 



They would tell of their soles of 
genuine oak-tanned leather, the 
honest true workmanship, their 
building on lasts made to scien- 
tific principle; yet conforming to 
the latest decree of fashion. 

They would tell of the wonder- 
ful low price, 

* $3.50. 

SHOE 



No. 244 

HAVE A LOOK 

At our new Fall line of SHOES. 
They are beauties, every one of 
'em. For the women as well as 
the men, they come in a variety 
of popular lasts and leathers, 
and with our full stock of widths, 
we can fit every foot in comfort. 
If you want correct shoes, you 
can get 'em at 



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but does not suggest manner of display. 



SHOES THAT BEAR 
INSPECTION 

And still the new shoes come 

— this time the , one of the 

many world's famous products 
for which we have the exclusive 

sale in . Needless to say, 

we couldn't keep piling in the 
new unless the early arrivals 
marched out to make room. It's 
this constant quick-step march 
that keeps our great store in the 
lead with all the newest and 
choicest of the up-to-the-minute 
styles. The blucher and the but- 
ton are the popular shoes of the 
season. We have them in all 
styles, all leathers and all prices. 

ADS. 



1320 



ADVERTISERS CYCLOPEDIA 




No. 192 

SHOES YOU OUGHT TO 
BUY 

Here are shoe offerings that 
will quickly inveigle you into buy- 
ing. They are the kind that you 
frequently read about but seldom 
come in contact with. Every 
pair is worthful to the highest 
degree, stylish and serviceable. 
Every pair sold means the mak- 
ing of a new customer or the 
more firmly cementing the friend- 
ship of the old. 



This shows wording and illustrations, 
but does not suggest manner of display. 



WE NEED THE ROOM 

Our new line of FALL SHOES 
is about due, and in order to 
make room for them, we've 
crowded up every pair of our 
cool and comfortable 

MEN'S OXFORDS 
that we own, and will sell them 
out at unprecedented prices. 
Just think. There are three 
months of Oxford weather still 
to come, and taking advantage 
of this sale is easy money in 
3^our pockets. We anticipate 
many wise buyers will buy for 
next season — a hint worth con- 
sidering. 

SHOE 




No. 105 

COMFORT FROM HEAD TO 
FOOT 



The 



Shoe, with Cushion 



Sole, will give immediate relief to 
men with tired, tender feet. It 
makes the hardest pavement as 
soft as the green earth. It rests 
the feet. For nervous people 
there never was a finer shoe con- 
structed. Absolutely no jar on 
the nervous system when walking. 
Perfect ease, comfort. 



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but does not suggest manner of display. 



ANY- TASK IS EASY IF YOU 
KNOW HOW TO PERFORM 
IT 

It's as easy for you to present 
an attractive foot as a homely 
one. All that's necessary is the 

SHOE 

We grant the statement may 
sound strong, but the proof is 
right in our store. Come in and 
try on a pair — buy or not, as you 
like, — so as to demonstrate our 
claims. 

ADS. 



OF SELLING PHRASES 



1321 





No. 7 



No. 182 



A FULL UNDERSTANDING 

Of what's best in material and 
manufacture enables us to offer 
— SHOES at $- 



in 



more 



durability, style and comfort 
than has ever been obtainable in 
shoes retailed for less than six 
dollars. Our shoes require no 
" breaking in " — they fit prop- 
erly, their lasts are made by the 
foremost shoe designers and the 
leathers are selected with great 
regard for fine appearance and 
durability. All shapes and leath- 
ers — six dollar values. 

This shows wording and illustrations, 
but does not suggest manner of display. 

WE TELL YOU— 

Experience is the best teacher 
of shoe values, but we insure you 
against the possibility of dissatis- 
faction with our $3 special shoe. 
We guarantee confidently be- 
cause we know how the shoe is 
made and what it is made of — 
we know what hundreds of its 
wearers say of it — that it is the 
best shoe for the money in 
America — and that is what it is. 

SHOE 



SEE FOR YOURSELF 

Men want very little said about 
the shoes they buy — they want 
to see them and judge for them- 
selves. We leave the value of 
these shoes entirely to you, 
therefore, but simply call your 
attention to the general ap- 
pearance, make and fit of these 
Oxfords we offer at $1.98 and 
inform you that at the last sale 
we sold an enormous quantity to 
discriminating men. 



This shows wording and illustrations, 
but does not suggest manner of display. 



BETWEEN YOU AND ME 

Experience has taught me that 
as a business shoe — a shoe for 
every-day wear, gun metal calf 
offers many advantages. Neat 
in appearance, takes a splendid 
polish, comfortable, and should 
give excellent wear. We guar- 
antee ours to. And it's safe to 
say, we're showing the largest 
most up-to-date and stylish Ox- 
fords for men in the city. Our 
" Special " line at $4 includes sev- 
eral gun metal calf Oxfords ; one 
in particular — a swell blucher 
cut, is destined to become the 
most popular shoe in town. 

ADS. 



1322 



ADVERTISERS CYCLOPEDIA 




No. 173 

OUR NEW FALL LINE OF 
WALL PAPERS 

Is just in. Whether your pref- 
erence is decided or indefinite 
there is some style and design in 
our immense stock that will just 
suit your taste, purse and re- 
quirement. Our prices range 

from $ to $ per roll. 

In our Upholstery Depart- 
ment, you will find many new 
Fall novelties. 



This shows wording and illustrations, 
but does not suggest manner of display. 



YOU 
WON'T MAKE 
A FOOZLE jjjJjS! 
QFIT 



V 



No. 214 



YOU WON'T MAKE A 
FOOZLE OF IT 

Like the phrase on our illus- 
tration, Y r ou WON'T Make a 
Foozle Of It if you select your 

WALL PAPERS 
at our store. 

In order to make room for our 
Fall stock we are going to sell 
our complete stock of High Class 
Wall Paper at prices that will 
surprise you. If you contemplate 
decorating your rooms in the near 
future, it will pay you to take 
advantage of this special offer- 
ing. 



DOWN GO THE PRICES IN 
WALL PAPERS 

I have just received my new 
Fall line of WALL PAPERS, 
and will sell them at such re- 
duced prices that it will pay you 
to 

COME EARLY' AND GET 
FIRST CHOICE 

I have the largest and most 
select stock in town. The de- 
signs are new, the coloring superb 
and the finish excellent. Grasp 
this opportunity to cheer up 
your home at a minimum cost. 

WALL PAP 



This shows wording and illustrations, 
but does not suggest manner of display. 



If you intend to decorate your 
home for Spring, why not call 
and see us right away? We are 
competent to offer, suggest and 
show you new ways and ideas in 

DECORATING 
that will convince you that we 
have every facility for handling 
this class of work. Furthermore, 
WE CAN SAVE YOU MONEY 
not only in our WALL PAPER 
Department, but in other depart- 
ments in our store. See us before 
you decide. 

ER ADS. 



OF SELLING PHRASES 



1323 




No. 175 

LOOK! 

Have you seen the ever-increas- 
ing throng of enthusiastic pa- 
trons visiting our store. Our 

WALL PAPERS, 

both foreign and domestic, which 
are so new in styling — bought 
direct from the mill, are being 
sold at prices that would stagger 
the ordinary competitors. You 
contemplate decorating your 
rooms in the near future, if you 
have not already bought your 
share, then why not " Get in the 
swim, the water's fine." 




No. 284 

HIGH IN QUALITY 

Whether you have a decided, 
or an indefinite preference in 

WALL PAPER, 

whether you permit us to make 
a selection for you, or you select 
a pattern yourself, you may be 
sure that the design is exclusive, 
the quality high, and the prices 
correspondingly low. What we 
claim for our Wall Papers, holds 
equally good in our Upholstery 
Department. Everything new 
for Fall. Please call. 



This shows wording and illustrations, 
but does not suggest manner of display. 



NEW IMPORTED AND DO- 
MESTIC WALL PAPERS 

Our reputation as leaders in 
wall decorations has been estab- 
lished on the individuality, 
quality and exclusiveness of our 
papers. We are not tied down 
to any one or two mills, but make 
careful selections from the best 
products of manufacturers abroad 
and at home, giving our custom- 
ers the benefit of high quality and 
low price. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Every roll of Wall Paper we 
have in stock, is deserving of a 
laurel-wreath. We don't carry 
cheap shoddy stuff — we know you 
want the best, and we get it for 
you. The colors, the tints, the 
designs of our papers are all in 
harmony with each other, and the 
quality is the highest. They are 
as beautiful as Spring itself. 
They add sunshine to your room. 

We carry the most select line 
of wall coverings in this town. 



WALL PAPER ADS. 



1324 



ADVERTISERS CYCLOPEDIA 







Xo. 73 



ON TOP 



MAKE> 

YOUR 

r ^HOME 

lCITVEI 



Not only are our WALL PA- 
PERS high in quality, but our 
prices are proportionately low. 
We get our goods direct from 
the mills — we buy as low as any 
house in Boston, and can afford 
to SELL LOWER. The very 
best 

WALL PAPERS 

at the very lowest prices — that's 
our way. 

In our Upholstery Depart- 
ment we call your attention to 
our line of beautiful curtains, 
which have just arrived. 



This shows wording and illustrations, 
but does not suggest manner of display. 



WALL PAPERS 

the most complete to be had, but 
our prices are even less than what 

you have to pay in for the 

same thing. The reason for this 
is obvious. We buy just as low, 
and our expenses are less. Thus 
you get the benefit of our saving, 
and our trade grows larger and 
popular. 

Have you seen our new Fall 
designs? If you've an eye for 
what's beautiful, you should see 
this line. 

WALL PAP 



No. 310 

MAKE YOUR HOME AT- 
TRACTIVE 

If you are socially inclined, 
the appearance of your rooms 
are of utmost importance. If 
your rooms are decorated with 

WALL PAPERS 

artistically designed, the body in 
complete color harmony with the 
borders, your rooms will be be- 
yond criticism. If you haven't 
the fullest confidence in your own 
taste as to pattern or color, we 
will be glad to advise you. 



This shows wording and illustrations, 
but does not suggest manner of display. 



You can make your home at- 
tractive with a 

WALL PAPER 

for as much and as little as you 
care to spend. All our papers 
high-class, which does not neces- 
sarily mean high-priced. As a 
matter of fact, our prices are 
lower than elsewhere, because we 
buy direct from the mills. We 
give you the benefit of the whole- 
saler's profit. 

Likewise in our Upholstery 
Department, we buy direct — 
that's why we can sell so low. 

ER ADS. 



OF SELLING PHRASES 



1325 





No. 271 



No. 278 



LET US SUGGEST 



FRIEZES 



That you drop in and see our 
line of Dining-Room Paper. 

The charm of a dining-room 
lies in its wall decoration. The 
delicate tints, the soft colors, the 
exquisite patterns of our special 
dining-room 

WALL PAPERS 

will appeal to every person with 
a love for the artistic. While we 
carry a variety of papers for 
every room in the house, we call 
especial attention this week to 
this particular line, which we are 
selling at a reduction. 



The holidays are not a long 
way off, and the WISE ONES 
do their house decorating now. 
There'll be plenty of other work 
to do later on. Our stock of 

WALL PAPERS 

is complete. It includes Foreign 
and Domestic papers in Cretonne, 
Floral and Panel effects, with 
Friezes to match. The WISE 
ONES who do not wish to incur 
considerable expense, know that 
they can save money by buying 
their Wall Covering from us. 



This . shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



For you who prefer something 
bright and striking, our new line 
of 

WALL PAPERS 

is just the thing. We have now 
on view some of the happiest de- 
signs we have ever shown. They 
are in a riot of colors, bold in 
designs, yet beautiful to behold. 
If you contemplate decorating 
your parlors, you should see this 
line. 



YOU MAY SELECT 

a very pretty WALL PAPER, 
but if your friezes are not in 
harmony, your walls become an 
eyesore. We pride ourselves on 
having a frieze for every pattern 
of wall paper, the designs and 
colorings of which are in perfect 
accord with each other. If you 
cannot depend on your own taste, 
leave it to us. 



WALL PAPER ADS. 



1326 



ADVERTISERS CYCLOPEDIA 





No. 215 



No. 230 



HARMONY! 

Last week we suggested an 
artistic effect for your home by 
keeping your WALL PAPER in 
color harmony with the wood- 
work. A rich effect can be 
obtained by varnishing your 
grained wood-work, keeping it 
clean and fresh. This requires 
the work of only the most expert 
decorators, which we can supply 
you. 

Painting, Decorating and Up- 
holstering in all its branches. 
Foreign and Domestic Wall Pa- 
per in exclusive designs. We in- 
vite your inspection. 



WELL BALANCED 

Our large experience in 

WALL PAPERS 

has demonstrated that our sug- 
gestions as to color and effect 
are invariably correct. As we 
import all goods direct and deal 
with the manufacturers only, we 
can afford to sell goods of the 
highest quality at lowest prices. 
Upholstery Goods, Muslin, 
Net, and Madras Curtains — 
Painting and Decorating. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Selecting artistic Wall Paper 
to harmonize, is like walking a 
tight-rope. Get the knack and 
the rest is easy. Our vast experi- 
ence of our gorgeous Foreign 
and Domestic 

WALL PAPERS 

gave us the knack, so much so, 
that we can suit the most diverse 
tastes. 



Harmony in color is just as 
important as harmony in music. 
The tints and color schemes on 
your walls to please the eye, 
should harmonize. Our Wall 
Papers are noted for their pleas- 
ing colors and beautiful blending. 

Let us digress and make a rea- 
sonable suggestion. We have 
some fine roomy, cool, comforta- 
ble willow rockers and piazza 
chairs, which are to be sold this 
week at very low prices. Also 
strong sturdy swings and ham- 
mocks. It will pay you to see 
them. 



WALL PAPER ADS. 



OF SELLING PHRASES 



1327 




HARMONY 




CHARACTER 



No. 291 



No. 142 



WALL PAPER HARMONY 



WALL PAPER CHARACTER 



The selection of a wall paper 
to harmonize with a particular 
suite of furniture and be in ac- 
cord with the fitness of things is 
no easy matter. It is a life's 
work. 

Usually the lady of the house 
can select the correct thing by 
intuition. It is better so, for she 
has to live with it — but we believe 
that with our long experience we 
can be of material assistance in 
the choice. 



You'll enjoy your home so 
much more if your rooms are 
decorated with our 

WALL PAPERS 



our large stock, there is 
paper which will exactly 

you, 



In 

some 

suit you, not only in coloring, 
character and design, but also in 
price. We will be glad to assist 
you in your selection, and ad- 
vise you in appropriate friezes. 

Please visit our Upholstery 
Department when you call. 



This shows wording and illustrations, 
hut does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



If you care to see harmony in 
coloring, you should inspect our 
new line of 

WALL PAPERS 

The blending of colors are su- 
perb and the designs are most 
artistic. Patterns, suitable for 
every room in the house. 

We cordially invite you to look 
into our Upholstery Department 
and inspect our Linens and 
Madras. 



TALK IT OVER TOGETHER 

Then come and talk it over with 
us. You want your rooms prop- 
erly decorated. Our line of 

WALL PAPERS 

will surely please you, and we will 
gladly offer suggestions. Our 
prices are most reasonable. 

In the Upholstery Department 
you will find a selection of 
Madras, Net and Linen that will 
be to your liking. 



WALL PAPER ADS. 



1328 



ADVERTISERS CYCLOPEDIA 




No. 223 

Nothing lends more dignity to 
a house than a Wall Paper with 
Character. Our 

WALL PAPERS 

possess an individuality which is 
always in taste. The colors and 
patterns are charming. Why not 
celebrate the holidays with a 
newly papered house? 

You will find many beautiful 
suggestions for 

HOLIDAY GIFTS 

in our Upholstery Department. 



This shows wording and illustrations, 
but does not suggest manner of display. 



The possibility of creating a 
certain distinction in a room is 
given broad scope for expression 
in our new Spring line of 

WALL PAPERS 

We are the leaders of fashion 
in Wall Papers. Our line is al- 
ways the very latest and in the 
best taste. Easter is about due. 
Are your rooms in holiday attire? 

When you call on us, don't fail 
to look into our Upholstery De- 
partment where Net, Curtains 
and Madras are shown. 



No. 70 

INDIVIDUALITY 

Whether its a church, a public 
hall or a private residence, its 
crowning glory is its wall decora- 
tion. We have what we claim to 
be the largest, finest and most 
select line of hand prints and 
pressed 

WALL PAPERS 
foreign and domestic in town. If 
you wish to decorate your home 
for the Easter holidays permit us 
to help you with suggestions. 



This shows wording and illustrations, 
but does not suggest manner of display. 



The one thing over all others 
to which we lay claim is 

INDIVIDUALITY ON 

WALL PAPERS 

Our patterns are individual 
and always in taste. Whether 
you wish to decorate the kitchen 
or the parlor, our line is such as 
will afford a selection that will 
satisfy you. The same may be 
said of our 

UPHOLSTERY DEPART- 
MENT 
where every article possesses an 
individuality and taste. 



WALL PAPER ADS. 



OF SELLING PHRASES 



1329 





No. 159 



No. 119 



WALL PAPERS 

What have you to be thank- 
ful for? We offer thanks because 
we have been the instrument in 
making so many homes bright 
with our 

WALL PAPERS, 
Because we can offer to our cus- 
tomers better papers for less 
money than can be had elsewhere. 

Our line of Upholstery pat- 
terns is ready for your inspection. 
We shall be glad to offer sug- 
gestions as to color harmony, etc. 
In our 

UPHOLSTERY DEPART- 
MENT 
we have many things suitable for 
holiday gifts. You may place 
your order with us now, and we 
will hold the purchase for you 
until the holidays. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Your rooms are in bad taste if 
they are not decorated in har- 
monizing colors. Our new FALL 
line of 

WALL PAPERS 
in superb coloring and designs 
are all in excellent taste. We 
cordially ask you to inspect them. 



DECORATE YOUR HOME 
WITH OUR WALL PAPERS 

The appearance of a room — be 
it bath room or parlor, depends 
on its 

WALL PAPER 
All else is subordinate. We have 
a variety of WALL PAPERS 
especially designed for each room 
in a house. As we buy direct 
from the manufacturers, our 
prices are as low, if not lower, 
than Boston prices. 
UPHOLSTERY GOODS, MUS- 
LIN, AND MADRAS 



This shows wording and illustrations, 
but does not suggest manner of display. 



We'd like to show you our 
handsome 

WALL PAPERS 
The most complete line in the 
city. Not only are our designs 
and colors beautiful, but prices 
reasonable. As we buy direct 
from the mill, we can afford, 
and do sell our wall papers, at 
the very lowest prices. If you 
are contemplating a redecoration 
of your rooms, you should not 
fail to call on us. In our Up- 
holstery Department, you will 
find the most select Curtains, Net 
and Madras. 



WALL PAPER ADS. 



1330 



ADVERTISERS CYCLOPEDIA 








hm 



No. 133 



No. 98 



After the dusty summer sea- 
son, your HOME needs a brush- 
ing up as well as yourself. There 
is nothing makes a home look so 
clean and refreshing as new 
WALL PAPER 

Our Fall Line is here awaiting 
your choice, and a choice line it 
is. The designs, colors and pat- 
terns are more beautiful than any 
we have yet shown. If you are 
not prepared to order, we invite 
you to call and look over this new 
line. 



This shows wording and illustrations, 
but does not suggest manner of display. 



You've worried. You WANT 
to DECORATE YOUR ROOMS 
FOR SPRING but can't decide 
on what colors or patterns to use. 
Why not leave it to us? We've 
been decorating rooms for years, 
and can tell you just what colors 
and patterns will harmonize with 
your furniture. Our New Spring 
Line is replete with patterns and 
designs, such as we've never 
shown before. Our friezes are in 
perfect harmony with the body, 
and the colors blend beautifully. 
Take us in your confidence. 
WALL PAPERS, NET, MAD- 
RAS, CURTAINS 

WALL PAP 



Our newest line of 

WALL PAPERS 

are really pleasing. They are 
the Fall designs, and come in an 
endless variety of floral, striped 
and patterned figures in the best 
styles and treatment. Please 
come and see them. 

Upholstery goods, Muslin Net 
and Madras. 



This shows wording and illustrations, 
but does not suggest manner of display. 



ABRAHAM LINCOLN SAY r S 

" You can fool all of the people 
some of the time, 

And some of the people all of 
the time, but 

Y r ou can't fool all of the peo- 
ple all of the time." 

Don't deceive yourself into the 
belief that you can get better 

goods or prices in than you 

can here. YOU CAN DO MUCH 
BETTER WITH US, for we 
buy direct from the mills, we buy 
as good, we buy as low and be- 
cause our expenses are lower, we 
can, and DO sell lower than Bos- 
ton houses. We invite you to 
compare our qualities and prices 
on 

WALL PAPERS 

ER ADS. 



OF SELLING PHRASES 



1331 




No. 87 

There's " something snappy " 
about our patterns that make our 

WALL PAPER 

different from what you get else- 
where. We make a careful study 
of your special requirements, and 
offer suggestions for any room 
in the house. Our papers are 
durable, non-fading and hand- 
some — and our prices are really 
most reasonable. 



This shows wording and illustrations, 
but does not suggest manner of display. 




Mid-summer is past, and your 
Wall Papers are soiled. Don't 
waste your money buying cheap 
papers in the regular stores. It 
doesn't pay, when we are offering 
all our Foreign and Domestic 

WALL PAPERS 

at such low prices, that we are 
going to make " A Clean Sweep " 
of them. Get in line and pick out 
yours before the best are sold. 

Our sale also extends to our 
Upholstery Department, where 
we must make room for our Fall 
Stock. 

WALL PAP 



No. 174 

If you are looking for a high 
class WALL PAPER that is not 
high priced, you haven't far to 
look, for that's our specialty. 
Our line of 

WALL PAPERS 

has been so carefully selected, 
that appropiate and tasteful de- 
signs may be found in every 
grade at every price. The holi- 
day season is almost due, and 
you'll have work enough later on. 
Permit us to suggest that you at- 
tend to your decorating now. 



This shows wording and illustrations, 
but does not suggest manner of display. 



In the large stock of 

WALL PAPERS 

which we carry, we have both 
Foreign and Domestic styles, and 
are able to satisfy the most 
fastidious. The quality of our 
papers are second to none — the 
prices are lower. From the bath 
room to the parlor, we have dis- 
tinctive styles, a motif in differ- 
ent patterns and colors for every 
room in the house. 

You want bright, cheery de- 
signs for Summer. Shall we show 
you some? 

ER ADS. 



1332 



ADVERTISERS CYCLOPEDIA 




No. 319 

If you are about to be married, 
you should first look to the ap- 
pearance of your rooms, as much 
of your future happiness will de- 
pend on your surroundings. 

If your walls are properly 
papered in artistic harmonious de- 
signs, the influence on the groom 
and bride are equally harmonious. 
After you've selected your mate, 
let us help you select your 

WALL PAPER 



This shows wording and illustrations, 
but does not suggest manner of display. 




BE HAPPY 



No. 438 

Our whole stock of WALL 
PAPERS have got to go. As it 
is our policy never to carry goods 
over from one season to another, 
we have decided to " split the 
prices " on the balance of our 
stock of 

FOREIGN AND DOMESTIC 

WALL PAPERS 

by sacrificing " Original Prices." 



That's our wish to all our friends 
and patrons — we are sure that 
we have made a friend of every 
patron. We take occasion at 
this auspicious time to thank the 
public for their magnificent pat- 
ronage during the past year. We 
fully appreciate the confidence re- 
posed in us and assure our pat- 
rons that our stock of WALL 
PAPERS will be more beautiful 
and varied the coming year than 
ever before. 

OUR CONGRATULATIONS 
TO ALL 



This shows wording and illustrations, 
but does not suggest manner of display. 



If you are uncertain about the 
proper pattern in 

WALL PAPERS 

let us make some suggestion. Our 
long experience is at your service. 
Our immense variety in style and 
design — both Imported and Dom- 
estic — make it absolutely certain 
that we can suit your require- 
ments. We have a- special paper 
for every room in the house, from 
the bath-room to the parlor. 



WALL PAPER ADS. 



OF SELLING PHRASES 



1333 




No. 155 

You can obtain an artistic effect 
in your rooms with an inexpensive 

WALL PAPER 

provided you understand color 
harmony. You select whatever 
pattern pleases you from our 
large variety of new designs and 
colorings and we will advise you 
what color scheme in 

PAINTS AND VARNISHES 

will best harmonize with it. 

Painting — Decorating — Up- 
holstering in all its branches. 



ARE YOU 
ACQUAINTED? 


PI 

s% *H, *\ 



No. 106 

WITH THE FACT THAT 

It should be to the interest of 

every person who has the interior 

appearance of his house at heart 

to pay especial attention to the 

WALL PAPER 

The line we handle is the best- 
Imported and Domestic Wall 
Papers to be had. Besides the 
numerous patterns we show, we 
have this week some beautiful flat 
tints in 

CARTRIDGE PAPERS 
which will add a dignified effect 
to any room. It will be worth 
your while to look this line over. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



A ROOM DECORATED 

in colors out of harmony is as 
grating on the nerves as a musi- 
cal instrument out of tune. Our 
line of WALL PAPERS is var- 
ied, and the coloring in every 
piece is in pure harmony. Our 
papers have beauty and strength, 
and the prices are really low. 



We'd like to acquaint you with 
our fine line of 

WALL PAPERS 
Surely, you take pride in your 
house, and you know that the ap- 
pearance of the rooms depends 
more on the taste displayed on 
your Wall Papers, than anything 
else. If you are in doubt as to 
colors and patterns for your 
rooms, our advice is at your serv- 
ice. 

Our Upholstery department is 
complete. Pay us a visit. 



WALL PAPER ADS. 



1334 



ADVERTISERS CYCLOPEDIA 





No. 99 



Xo. 338 



WE NOW ANNOUNCE 

our domestic line of 

WALL PAPERS 

We carry a most complete line of 
Domestic Papers, in which the 
styles, designs, coloring and 
price will exactly meet your taste. 
We have 'em in Floral and Panel 
effects with special frieze designs 
to match. 

If you're going to freshen up 
your home, we ask the privilege 
of talking the matter over with 
you. 

Prices $.10 to $10.00 per roll. 



You will have callers during 
the holidays. Then why not dec- 
orate your rooms with new 

WALL PAPER 

We have a new line of patterns 
and colors especially bought for 
the holiday season. 

In our Upholstery department, 
our curtains will interest every- 
body who can appreciate the 
beautiful. When you go holiday 
shopping, make it a point to call 
on . 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



As soft in tone as the wings of 
the butterfly, and as delicate in 
color as the petals of a flower, 
thus we aptly describe our new 
line of 

WALL PAPER PATTERNS 

FOR 19— 

Our new line has come in with the 
New Year and they are a pleas- 
ure to the eye. We cordially in- 
vite you to inspect same. 

We also show many new things 
in our upholstery department. 



We take pleasure in announc- 
ing to all who wish to beautify 
their homes, that we have by far, 
the most attractive line of For- 
eign and Domestic 

WALL PAPERS 

that are to be seen in town. As 
we buy direct from the mills, our 
line is on a par with those of the 

best houses in , and as our 

expenses are less, our prices are 

lower than what you pay in . 

Call on us and see if this isn't 
true. 

Net. Madras. Curtains. 



WALL PAPER ADS. 



OF SELLING PHRASES 



1335 




No. 409 

SMART STYLISH SUITS 

We know pretty well what sort 
of clothes you want ; and we have 
them here ready for you to wear. 
The styles are right, late and cor- 
rect ; the quality of materials is 
of the best ; the tailoring is extra 
good hand tailoring and we have 
sizes to fit everybody, no matter 
what your build is. 



This shows wording and illustrations, 
but does not suggest manner of display. 



IN THE MATTER OF DRESS 

intelligence and taste go hand in 
hand. Quiet elegance is, after 
all, the root of genuine good 
taste and good breeding. We 
have assembled a very complete 
and handsome collection of fa- 
brics for this season's wear — but 
none handsomer than our black 
and blue unfinished worsteds. 

GENERA 



No. 412 

GOOD NEWS FOR ALL 

Winter is drawing to a close, and 
as it is our policy never to carry 
goods . over from one year to an- 
other, we must close out every ar- 
ticle of Winter wear we have in 
the place. To do this, we have 
cut from 25 to 50% off from our 
winter articles. If you are shrewd, 
you will buy now for the future. 



This shows wording and illustrations, 
but does not suggest manner of display. 



HERE'S GOOD NEWS FOR 
YOU 

You need clothes and you're 
short of money. We'll fit out you 
and your family with clothes, and 
we'll wait for the money. 

BUY ON CREDIT 

Pay for your clothes while you 
wear them. Our prices are lower 
than ever now as the winter is 
drawing to a close. We have bar- 
gains in every department. 

L ADS. 



1336 



ADVERTISERS CYCLOPEDIA 




No. 60 

MAY WE HAVE YOUR 
ATTENTION A MOMENT? 

Just to announce the arrival 
of Spring with our fine new 
Spring line of Men's, Women's 
and Children's Clothing. Some 
of you are not prepared, in purse, 
to buy your Spring outfit, but 
don't let this deter you from get- 
ting 

WHAT Y r OU WANT AND 

WHEN YOU WANT IT 

We will sell you what you need 
now, and trust to your honesty to 
pay us when you can. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THRIFTY r WIVES 

A man's wife has much to do 
with his success or failure. If 
she be thrifty, his fortune is half 
made. If she be extravagant, 
success will come slowly if at all. 
Thousands of thrifty wives carry 
savings accounts with this Bank 
where their money earns — per 
cent, and can be withdrawn when 
wanted. The savings accounts 
and checking accounts of women 
are always welcome here. 




No. 72 
MAKE Y^OUR HOME HAPPY r 

Nothing will make the Home 
so happy as the knowledge that 
you have laid aside something for 
the future. A Bank Account in 
the 

BANK 

will not only assure your future, 
but with its growth by the ac- 
cumulation of — interest com- 
pounded annually will become a 
safe and secure investment. 



This shows wording and illustrations, 
but does not suggest manner of display. 



June is the month of weddings. 
What better and more appropri- 
ate wedding gift than a 

WILLOW ROCKER 

And for you who are already en- 
joying wedded bliss, a willow 
piazza chair is a blessing to your 
home. Make yourself comfort- 
able for the summer with HAM- 
MOCKS, PIAZZA CHAIRS, 
CREX RUGS. We have a fine 
assortment at very low prices. 



GENERAL ADS. 



OF SELLING PHRASES 



1337 



iL^mm 4£t i llli 



=. BitMnoney in 

JKBAh 
ESTATE 



No. 352 

BIG MONEY IN REAL 
ESTATE 



is a prosperous growing 

city — famous for its manufactur- 
ing industries and fine homes. 
Here are good opportunities for 
wise investment in real estate. We 
would be pleased to have you 
visit our property, located on 

Avenues and Streets — 

where we are selling very desir- 
able building lots. Our prices 
are very reasonable — cash or easy 
payments. We also have factory 
sites for sale at consistently low 
prices. 



This shows wording and illustrations, 
but does not suggest manner of display. 



BUY REAL ESTATE 



Real estate in 



is a good 



investment. Do not buy else- 
where. Our many hundreds of 
patrons have profited by our ad- 
vice. A satisfied customer al- 
ways proves to be a permanent 
customer. To secure his satis- 
faction, the property we sell him 
is proof against criticism, by a 
competing agents or otherwise. 
We can sell you real estate at 
prices and terms that cannot be 
equalled elsewhere. 




INVESTMENT 



No. 343 

THE OLD STORY 

You have heard many people 
say, " Had I bought real estate 

in three years ago it would 

have been a very profitable in- 
vestment." The same thought 
will be expressed three years from 
now. Be one of the wise ones and 
invest now. 



This shows wording and illustrations, 
but does not suggest manner of display. 



A GOOD INVESTMENT 

Invest surplus money in income 
real estate. We can show you 
bargains in business property, 
flat buildings and houses that will 
bring you a greater income than 
bonds or stocks, and there is no 
risk of losing your capital. Bet- 
ter than government bonds, be- 
cause they produce a greater per- 
centage of income. Real estate 
is the basis of all values. Wall 
Street juggling does not jeopar- 
dize your capital when it is in- 
vested in income houses and lots 
and farm lands. Let us show 
you what we have to offer. 



GENERAL ADS. 



1338 



ADVERTISERS CYCLOPEDIA 




No. 348 

Our new Summer Suits are be- 
ing talked about — yes, and worn 
about — all over town. If you're 
not wearing one, you ought to. 
Look up our Blue Serges, our 
Stout Men's Mixed, our Young 
Men's Ultras, and especially our 

VESTLESS SUMMER SUITS 

$ to $ 

Wearing a straw hat yet? Might 
as well be comfortable right 
away. Also Summer Underwear 
— the kind that keeps you cool. 



This shows wording: and illustrations, 
but does not suggest manner of display. 



No. 209 

THE SOCIAL WHIRL 

If you are socially inclined, a 
dress suit is what you must have. 

Our EVENING CLOTHES 
are positively correct, and our 
supply of sizes is so generous 
that it will be a most exceptional 
man who won't find a perfect fit 
here. 

Swallow-tail or Tuxedos $ 



THE CREDIT WAY^ 

Yes, its the talk of the town. 
The easy way in which you can 
get your 

SPRING CLOTHES ON 
CREDIT 

is a boon to every person who 
wants to look well, and is short 
in cash for the moment. We have 
a line of Ladies' Jackets, the 
styles of which are really beau- 
tiful. In spite of the fact that 
we sell on credit, our prices are 
low. Come and convince your- 
self that our Credit business is 
all we claim for it. 

Men's, Women's and Children's 
Clothing. 

Ladies' Garments is our Spe- 
ciality. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THE CUT OF A MAN'S 

CLOTHES IS A GUIDE 

TO HIS CALIBRE 

Don't Neglect your dress ! 
Many a young man has lost good 
opportunities for advancement in 
life simply because he did not 
dress well. The price of stylish, 
serviceable clothing to-day is so 
little that anyone can afford it. 
If you doubt this, come to our 
store to-day. We'll prove it to 
your satisfaction. 



GENERAL ADS. 



OF SELLING PHRASES 



1339 







No. Ill 

FURS FOR THE FAIR ONES 

Give furs — of reliable quality. 
Furs are delightfully opportune 
gifts — seasonable, fashionable, 
beautiful. Every woman loves 
furs. Don't you know one whose 
bright eyes would sparkle with 
pleasure at sight of a neckpiece, 
muff or set of rich sable, mink, 
ermine, chinchilla? The less ex- 
pensive furs are beautiful, too. 



This shows wording and illustrations, 
but does not suggest manner of display. 



FURS AT HALF PRICE 



Hundreds of 



people are 



buying furs at half price. No 
finer stock of furs than these 
could be shown at full prices any- 
where. In few other places are 
these stocks as fine in style, in 
quality of fur and in beauty of 
workmanship. The maker is fam- 
ous all over the country for his 
superb products. But he is off 
for Europe now — to the skin 
markets of the world to make 
next season's purchases. And he 
was glad to close out the balance 
of his stock — even for half price 
— to take along the cash to pay 
for what he buys. 




No. 107 



FURS 



Monday's clearance prices in 

women's beautiful furs. The 

fur factory has made its mark in 
the fashioning of stylish furs for 
both men's and women's wear — 
and it's a high one. Furs could 
not be better made. Styles 
couldn't be more authoritative, 
and a greater variety of exclusive 
style-creations would be hard to 
find even in Paris and London. 
Now that these women's beauti- 
ful furs are subjected to clear- 
ance prices in the first half of 
winter, it's an occasion that 
should interest every woman in 
the city. 



This shows wording and illustrations, 
but does not suggest manner of display. 



POOR ECONOMY 

In buying furs it is the poor- 
est of poor economy to purchase 
an article because it is cheap. 
Some of our furs are low priced, 
but we don't sell cheap furs — all 
are well made and reliable. Your 
seal, Persian lamb or otter gar- 
ment will give you much greater 
satisfaction and comfort if you 

know the label is on the 

lining. 



GENERAL ADS. 



1340 



ADVERTISERS CYCLOPEDIA 




No. 61 



GOOD NEWS TRAVELS 
FAST 

We have bought at a sacrifice 
a large lot of Furnishings direct 
from a manufacturer who needed 
cash and have decided to let the 

citizens of share our good 

luck by creating a great 

MANUFACTURERS SALE 
where everything in the line of 
Clothing, Furnishings, Hats, 
Caps, Shoes, Rubbers, etc., will 
be 

SOLD AT A GREAT 
SACRIFICE 



No. 37 

Decoration Day marks the be- 
ginning of Summer. When we 
can best enjoy the open air. In 
anticipation of this, we put in a 
fine large stock of 
PIAZZA CHAIRS, WILLOW 

CHAIRS, SWINGS, HAM- 
MOCKS AND SETTEES 
which we are offering at prices 
so low that you cannot fail to 
be without any of these articles. 

We also have some Crex Rugs 
which are going at low prices. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Here's good news for the men 
of . We are making a spe- 
cial run of 2-piece garment suits, 
just the kind for this kind of 
weather. In gray and blue ser- 
ges and mixtures, double and sin- 
gle breasted, from $ — to $ — . 

Still wearing that uncomfort- 
able felt hat? How can you re- 
sist the temptation of one of our 
light comfortable straws? Mack- 
inaws, split straws, sennets and 
panamas as low as $ — and as 
high as $ — . 



Now that the wounded and 
killed have been carefully tagged 
and counted, we announce an- 
other 

POST-FOURTH-OF-JULY- 
INJURED 

Our prices on all our summer 
goods have fallen. But its an ill- 
wind that blows no good, and 
while the injury may be serious 
to us, the advantage to you is 
considerable. The injury is 
greatest among our STRAW 
HATS whose prices have suffered 
a compound facture. These hats 

which have sold for $ are 

now $ . 



GENERAL ADS. 



OF SELLING PHRASES 



1341 




No. 39 

Here's real good news for you. 
Our patrons have been so well 
pleased with the willow rockers 
and piazza chairs which we have 
recently been offering at bargain 
prices, that we have had to send 
for more to supply the demand. 
We bought a big bill of 'em and 
got them low enough to be able 
to sell them to you at even a 
lower price than we have been 
asking. We haven't the room 
here to enumerate the various 
styles and prices, but cordially 
invite you all to call and see for 
yourselves. 




No. 256 

Has it ever struck you when you 
were short of money and needed 
clothes, that by our easy 

CREDIT SYSTEM 

you could BUY NOW and PAY 
LATER? We have reduced our 
prices on Men's Overcoats, and 
Ladies' Jackets and Furs, as well 
as Children's Coats. Call and see 
as and learn the satisfactory 
terms we have to offer. 

We guarantee every article we 
sell. 



This shows wording and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 



If you are contemplating a re- 
decoration of your rooms, you 
will find many suggestions by 
looking over our line of 
WALL PAPERS 
They are imported and domestic, 
with designs and patterns to sat- 
isfy the most fastidious. Floral 
designs in beautifully blended 
colors ; Floral de Lis effects that 
are charming; Cartridge papers 
in delicate flat tints which adds 
dignity to the rooms — in fact the 
most complete line of Wall 
Papers are to be had at 



Surprised because we will sell 
you clothes even if you haven't 
the money? It's a fact. If you 
need clothes, call on us, select 
what you want, and 

PAY WHILE YOU WEAR 'EM 

We are offering this week a line 
of Ladies' Walking Suits. They 
are the neatest in style and pat- 
tern we have ever shown. For 
the Men, we have an extensive 
line of Spring and Summer Suits. 
Also Children's Clothing. 

Clothe yourself, and if you 
have a wife, clothe her and the 
children too. We'll wait for the 
money. 



GENERAL ADS. 



1342 



ADVERTISERS CYCLOPEDIA 




No. 156 

We're still playing the same 
tune. 

" CLOTHES ON CREDIT." 

If this hasn't appealed to you be- 
fore, maybe it will now. Ap- 
pearance goes a great ways 
nowdays. You want to shake 
your Winter wear for Spring 
Clothes, but haven't the money. 
Have we guessed it? Here's the 
answer: — Our whole Spring Line 
of Ladies, Gentlemen's and Chil- 
dren's Clothing are at your ser- 
vice ON CREDIT. You pay for 
it while you wear it. Isn't this 
fair? 

This shows wording and illustrations, 
but does not suggest manner of display. 

We're still harping on the 
same old string. We want to im- 
press you with the fact that you 
don't have to deny yourself 
clothes when 3 r ou're short of 
money. You can buy clothes and 
pay for them while you wear 
them. How? By our unique 

CREDIT SYSTEM 
By Clothes, we mean Men's, 
Women's and Children's gar- 
ments. We make all Ladies' 
Garments on the premises, and 
can guarantee absolute satisfac- 
tion. 



No. 317 

MAKE THE BOY HAPfY 

We have just received a dandy 
line of Clothing for the Boys. 
Norfolk Suits, Sailor Suits, Rus- 
sian in the most approved styles 
and as wearing as iron. Also 
Overcoats that prevent doctor's 
bills ; likewise for the father and 
big brother. 



This shows wording and illustrations, 
but does not suggest manner of display. 



WANT A FLOUR 

that makes the lightest, daintest, 
most delicious bread imaginable? 
Of course you do. Then you 
should use 

It makes better bread, better bis- 
cuits, better cakes, and better 
pastry than any other flour sold, 
and it has that satisfying qual- 
ity which is unattainable, save 
from a flour from the rich glutin- 
ous wheat grown on the lime- 
stone soil of Kentucky, from 

which is made. 

When you say flour, be sure 

and say . 

Manufactured and Guaranteed 

By 



Maker of Good Flour 



GENERAL ADS. 



OF SELLING PHRASES 



1343 





No. 287 



No. 69 



HELLO! 

Need Clothes? Haven't got 
the money to pay for it? We 
guessed as much. Let us solve 
the problem for you. We will sell 
you all the clothes you need for 
you, your wife, and family 

ON CREDIT 
You wear them while you pay for 
them. Just now, you need an 
Ulster, your wife needs a Jacket 
and Furs, your children needs 
Cloaks. We are selling these 
cheaper than can be bought for 
cash elsewhere. Come and see for 
yourself. 

All Ladies Garments are manu- 
factured on the premises, and are 
guaranteed to fit. 



This shows wording- and illustrations, 
but does not suggest manner of display. 



HELLO ! 

Yes, we have a fine crop of 
FALL SHIRTS to show you, 
and at the price we offer them, 
they're ripe for picking. Stiff 
bosom shirts in white and in neat 
patterns — soft bosom shirts in 
patterns as pretty as any we ever 
offered. You can have your pick 
at $ and up. 

GENERA 



DAINTIES FOR THE 
CHRISTMAS DINNER 

In your hurry to do your 
Christmas shopping, don't neg- 
lect the Christmas dinner; our 
grocery department is well 
stocked with the goodies that 
you'll want for your great an- 
nual feast, and in every case, by 
independent buying, we are en- 
abled to save you materially. 



This shows wording and illustrations, 
but does not suggest manner of display. 



PURE FOOD FOR 
CHRISTMAS DINNER 

Sound digestion following the 
feast of turkey waits on every 
family whose groceries and table 
supplies are furnished by this 
store. Our foods are pure — the 
best that can be had in every 
line — and they are fresh, for our 
immense volume of business causes 
a constant stream of goods to 
be continually passing through 
our stores from the producer to 
the customer. Nothing can be- 
come stale that we handle. What 
is delivered to us one day is usu- 
ally sold the next. 

L ADS. 



1344 



ADVERTISERS CYCLOPEDIA 




Xo. 207 

CHEER UP! 

Cheer up, they're not all gone 
yet. We still have plenty of 
those two-garment summer suits 
in blue and gray serges, stripes 
and plaids, homespuns and 
crashes. In spite of the low 

price, $ to $ , these 

cool propositions are all in the 
leading styles, correctly tailored 
and perfect models for every 
build of man. 

Our illustration to-day reminds 
us : we are making a special run 
this week in handkerchiefs. This 
hot weather you use a lot of 'em, 
each. 



This shows wording and illustrations, 
but does not suggest manner of display. 



DON'T WATCH OTHER PEO- 
PLE UNTIL IT IS TOO LATE 

Some people do not value their 
money until it is gone. It will 
cost you nothing to come in and 
talk with us before you have to 
part with it. Save during youth 
and bu}'- a home of us on easy 
payments and have comfort in 
latter years. No one is above 
saving, and no beginning is too 
small. 



No. 141 



HOW CAN YOU BEAR TO 
RENT 

when you can own a home just as 
well as not? 

There are hundreds of families 

right here in who are living 

in their own home and paying for 
it with the same money they 
would have to pay for rent. You 
could do the same thing with 
your rent money. 



This shows wording and illustrations, 
but does not suggest manner of display. 



WAKE UP 

There's no need of denying 
yourself clothes, just because you 
haven't ready money. Our 

CREDIT SYSTEM 

will enable you to buy your 
clothes when you need them most, 
and pay when you can best af- 
ford to pay. Our line of cloth- 
ing for 

MEN, WOMEN AND 
CHILDREN 

is the most complete, and our 
prices are exceptionally low. 
Don't allow temporary lack of 
funds to inconvenience you. Wake 
up. 



GENERAL ADS. 



OF SELLING PHRASES 



1345 




No. 406 



In the time of election, you 
have heard people say " the other 
fellow ought to wear stripes." 
The fashion-plate shown in this 
picture is the only " exclusive " 
style sent we do not carry. In 
our striped suits, the stripes run 
the other way. We refer to our 

FALL-WINTER SUITS. 

the kind that are neither too 
heavy for Fall nor too light for 
Winter. They are ALL WOOL 
and made to wear as well as to 
fit. As for the patterns, you 
have your choice of longitudinal 
stripes, mixtures, and flat tints 
in various shades. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THERE'S NO USE OF FEEL- 
ING GLUM 

because you haven't money to 
buy clothes. We won't give you 
the money, but we will give you 
the clothes. Buy what you want, 
and pay when you're ready. Our 
new line of Ladies' Summer Suits 
contains the swellest suits we 
have yet shown. 




No. 403 



Back to school. That means 
new clothes for the boy. All 
boys are hard on clothing, but 
the harder he uses them, the more 
economy it is to buy him good 
clothes. Our boy's clothing is 
made with the same care as our 
men's garments are. 



This shows wording and illustrations, 
but does not suggest manner of display. 



WE BEG TO ANNOUNCE 
THE ARRIVAL OF SPRING 

With the coming of Spring, 
comes the necessity of Spring 
Clothes. Our new lines of Men's, 
Women's and Children's Spring 
Clothing are now complete. This 
announcement is doubly interest- 
ing to our friends who are tem- 
porarily short in cash, as we sell 
you what you want 

ON CREDIT 

We have an especially fine line 
of Ladies' Spring Jackets in the 
latest and most approved styles. 
Our goods are all guaranteed 
and our prices are most reasona- 
ble. 



GENERAL ADS. 



1346 



ADVERTISERS CYCLOPEDIA 




Xo. 411 

FRESH, RIPE VEGETABLES 

The biggest and best vegeta- 
bles are raised from our seeds, 
and they keep best through the 
winter. The seed potatoes we 
sell always give the best crops. 
Did you notice what good results 
our White Rose potatoes gave in 
the crop? 

This shows wording and illustrations, 
but does not suggest manner of display. 

VISIT OUR FRUIT DEPART- 
MENT 

This department stands second 
to none in the United States, 
either in point of stock or prices. 
Everything imaginable for the 
table will be found here — always 
of best quality, strictly dependa- 
ble in every way. The enormous 
outlet, together with ready cash, 
makes us particularly desirable 
customers, and brings us special 
concessions. 



No. 440 

NEW SPRING TAILORED 
COSTUMES, 

suits, jackets, waists, skirts, etc., 
make their formal bow to-morrow. 
It will be an occasion ripe with 
attractions, for every conceivable 
style — from both foreign and 
home fashion centers — will be 
fully represented. The woman of 
wealth as well as the woman of 
more moderate means will surely 
find interest in this most effective 
display. It bristles with variety. 



This shows wording and illustrations, 
but does not suggest manner of display. 



STROLL THRU THE SUIT 
AND SKIRT DEPARTMENT 

Note the new fall styles. The 
department is fairly sparkling 
with pretty new designs. The 
display is the most complete and 
quite the best we've ever shown. 
Styles are absolutely correct in 
every detail. 



GENERAL ADS. 



OF SELLING PHRASES 



1347 





No. 74 



No. 167 



Do you know your clothes are 

looking shabby? Take our hint 

and 

BRUSH UP 

with a new suit of clothes. We 
have them just right for the sea- 
son in weight and color. And 
just to tempt you: 

Fall Cutaways $ to $ 

Fall Sack Suits, $ to $ 

Don't forget that the boy needs 
a suit, too. We have 'em with 
snap and style, and strong enough 
for the most strenuous boy. 
$ to $ 



Here's a Tip. Get your Win- 
ter Clothing now and 
PAY WHILE YOU WEAR 'EM 

For the Men, we have a strong 
line of Overcoats and high grade 
seasonable suits ; for the Ladies, 
Furs and Winter Jackets in the 
very latest styles. We make all 
our Ladies' Garments on the 
premises and assure entire satis- 
faction. 



This shows wording- and illustrations, 
but does not suggest manner of display. 



This shows wording and illustrations, 
but does not suggest manner of display. 

WE'LL WAIT FOR IT 



If you are short of money, and 
need Clothes, take us in your 
confidence. We ask the privilege 
of selling you what you need, and 
waiting for the money. Your 
wife needs a Spring Suit. We 
have just a style to please her, 
also walking skirts of which we 
have a fine selection at prices as 
low as those asked at the cash 
stores. 



Here's a Tip. You've been 
paying $15.00 for ready made 
suits that never fit you, and 
$£5.00 for made to order suits 
that might have fit you. Now 
listen to this proposition: 

We will build you a high grade 
Suit or Overcoat MADE TO 
YOUR ORDER with our famous 
concave close fitting collar and 
shoulders, equal in every way to 
any $25.00 garment, and we give 
you a " try on " before com- 
pletion, for 

$14.00 

Can you beat this? No, nor 
equal it. Open evenings. 



GENERAL ADS. 



1348 



ADVERTISERS CYCLOPEDIA 




A 

CLEAN 
ISWEEP 



No. 187 

A CLEAN SWEEP 

Not an article to be kept ! 
This means an utter disregard 
of former price or value. 

A CLEAN SWEEP! 

Yes, we're going to make A 
CLEAN SWEEP of it. We're 
going to sacrifice 

OUR WHOLE LINE OF 

SUMMER GOODS 

AT A TREMENDOUS 

REDUCTION. 




No. 293 

GREAT WHITE SALE 

If you'll want any of our bar- 
gains which we offer this week, 
you'll have to line up early, be- 
cause there'll be a rush. Here 
are just a few of the offerings. 
Read 'em over, then make a run 
for us. 

Specify some articles and prices. 

that were $ now $ 



This shows wording and illustrations, 
but does not suggest manner of display. 



The sale will include Ladies' 
Skirts, Shirt-waists, Shirt Waist 
Suits, Petticoats, Wrappers and 
Kimonas, as well as all sorts of 
light-weight dress goods for 
Ladies' and Children's dresses. 
As there will be hundreds of other 
things that will be carried along 
by this 

WHIRLWIND SALE 

we would advise you to come early 
and get first choice. 

Special — The Famous go 

with the rest. 



This shows wording and illustrations, 
but does not suggest manner of display. 



YOU'VE ALWAYS ADMIRED 

those beautiful linens and em- 
broidered center pieces on our 
counters. You couldn't help it. 
To-day, we have a fine, new, 
fresh line of linen table-pieces to 
show. And in the same collec- 
tion, hand embroidered scarfs, 
center-pieces, tray-cloths and 
doilies in such beautiful color 
combinations, that when you look 
over the prices, the sacrifice we 
are making will astonish you. 
Here they are: 



(List and Prices.) 



GENERAL ADS. 



OF SELLING PHRASES 



1349 




No. 9 

HE'S ON HIS WAY 

Snow is coming and unless you 
prepare for the visitor, you'll be 
taken unawares. That means 
Winter Clothing and Underwear. 
Just now we happened to cut 
down prices on our entire stock, 
which is doubly fortunate for you. 
Anticipate Mr. Snow by taking 
advantage of this sale. 




No. 147 

We're still harping on the same 
old tune of giving you the best in 

DRY GOODS, NOTIONS AND 
FURNISHINGS, 

for the least money. Every time 
you make a purchase in our store, 
your money is well expended. 

Doing up Laundry properly is 
our long suit. 



This shows wording and illustrations, 
but does not suggest manner of display. 



Mr. Snow says that you need 
an Overcoat. We say that if 
you need one that you should 
have it 

MADE TO ORDER FOR $14.00 

There isn't a clothier or tailor 
in this or any other town, who 
can produce an Overcoat such as 
we make for you, with Concave 
Shoulders and Tight Fitting 
Collar, for $14.00. 

What we say about our Over- 
coats, we say about our Suits. 
We try on every Coat before fin- 
ishing and thus insure a perfect 
fit. If you are employed during 
the day, remember we are open 
evenings for your benefit. 

GENERA 



This shows wording and illustrations, 
but does not suggest manner of display. 



GET IN LINE FOR SPRING 

The birds singing in the trees 
announce the arrival of Spring. 
Why wear those heavy winter 
clothes when you can get 

SPRING CLOTHING ON 

CREDIT? 

We have as fine a line of Ladies' 
Jackets in the latest shades and 
patterns, as there is in town. 
Also Men's Top Coats and Suits, 
and Children's Clothing. We 
make Ladies' Garments to order 
on the same " buy now and pay 
later " basis. High quality, Low 
Prices, On Credit — can we offer 
more than this? 

L ADS. 



1350 



ADVERTISERS CYCLOPEDIA 





No. 285 



No. 20 



YOU'LL FIND THEM HERE WORTH KNOWING ABOUT 



What are you looking for? 
If you are looking for sugges- 
tions for 

CHRISTMAS GIFTS, 

here are a few which would be 
appreciated : Neckties, Gloves 
Suspenders, Jewelry, Etc. Etc. 

Besides the large variety and 
excellence of the above named, 
the low price is an additional in- 
centive. There is no better place 
to buy 

HOLIDAY GIFTS 
than at 



Have your Laundry done up 
here for the holidays. 

This shows wording and illustrations, 
but does not suggest manner of display. 

WE HAVE THEM 

Now what are you looking for? 
A Suit of Underwear that you 
can wear with comfort these dog 
days? We have just the thing. 
Linen Mesh Underwear that lets 
the cool air filter in, and keeps 
the heat out. 

Soft Summer Shirts in sum- 
mery patterns that are a com- 
fort to the body, and a pleasure 
to the eye. 



You've been paying $15 to $25 
for your Suits and Overcoats. 
Say, let me put you next to a 
place where you can get an equally 
good 

SUIT OR OVERCOAT 

FOR $7.50 TO $15.00 

TROUSERS AT $1.50, WORTH 

DOUBLE ANYWHERE 

ANY TIME 

HATS AT $1.50 

that can't be duplicated elsewhere 
for $3.00. Greatest place in town 
for good goods at low prices — 
that's 



This shows wording and illustrations, 
but does not suggest manner of display. 



FOLLOW THE CROWD TO 

THE GREAT CLEARANCE 

SALE 

which is now going on. The an- 
nouncement of our sale has at- 
tracted people from and 

surrounding towns, and we've 
done a rushing business. But our 
stock is so big that there are lots 
and lots of good things for those 
who haven't taken advantage of 
the opportunity. Remember, our 
goods are going fast. 



GENERAL ADS. 



OF SELLING PHRASES 



1351 




No. 146 

HAVE YOU HEARD 

about the challenge sale going on 
now? There are still some fine 
bargains left for you in every- 
thing worn by man or boy. We 
bought an immense lot of cloth- 
ing from a manufacturer " who 
needed the money," and we'll sell 
these at such a sacrifice as to 
tempt every male in town. Here 
are just a few sample prices: 



This shows wording and illustrations, 
but does not suggest manner of display. 



CLEARANCE SALE 

You can buy a new suit of 
clothes, or an overcoat from us 
for the Holidays, and save enough 
on the purchase to buy Holiday 
gifts for your friends. We have 
on sale regular $15 to $25 Suits 
and Overcoats for 

$7.50 

to $15.00. 

Regular $3.00 Trousers for 
$1.50. 

Don't forget to top off the holi- 
days with one of our special 



HATS AT $1.50 



No. 367 



SALE 

We don't make special sales to 
get rid of old stock. Every 
SUIT OR OVERCOAT 
which we offer for 

$7.50 TO $18.00 
is one-half off of what you would 
pay elsewhere. Our clothing is 
new and stylish, in the latest pat- 
terns, and we can fit you. We 
have a line of 

TROUSERS AT $1.50 PER 
PAIR 
that are real bargains. Well fit- 
ting and in all patterns. 
HATS AT $1.50 
Our $1.50 Hat would cost you 
$3.00 in other stores. 

Stiff or soft — a style to suit 
every face. 

This shows wording and illustrations, 
but does not suggest manner of display. 

HEAR YE 
HEAR YE 
HEAR YE 
YE GREAT JULY CLEAR- 
ING SALE HAS COME 

The sole object of the JULY 
CLEARING SALE is to effect a 
quick clearing of all broken lots, 
broken sizes, odds and ends and 
the entire remainder of seasonable 
summer merchandise left over from 
the lively sales we conducted last 
month. The prices are such as to 
accomplish this result with celer- 
ity. 



GENERAL ADS. 



1352 



ADVERTISERS CYCLOPEDIA 



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No. 378 

WE'LL CONVINCE YOU 

Whether you have been fully 
convinced by the spell-binder, or 
you are still in doubt about our 
new 

FALL TOP COATS 

We have 'em in Paddocks. 
Knee length in worsted and 
cheviots. 

Tan Coverts, and 
Cravenetted, at from $ to 



You want some of those medium 
weight socks for this weather, and 
— how about your Fall Under- 
wear ? 

Take a car. 



This shows wording and illustrations, 
but does not suggest manner of display. 



GET NEXT TO THIS TIP 

Here's a tip for you. You 
want a swell suit — one that will 
look well, and wear well, yet inex- 
pensive. We've just the thing, 
and will fit you as perfectly as a 
tailor made. 

This week $ ■ 

Look at our new Fall Hats and 
our complete line of neckwear. 




No. 346 

DON'T MAKE A MISTAKE ! 

Don't confuse our ways of giv- 
ing credit with that of other 
stores. The quality of our Cloth- 
ing for Men, Women and Children 
is just as good, and our prices are 
just as low as you find them in 
any of the cash stores. At our 
SPECIAL SALES, we have 
BETTER BARGAINS than cash 
stores. 

This week we have a SPECIAL 
SALE IN FURS, which every 
lady should take advantage of. 



This shows wording and illustrations, 
but does not suggest manner of display. 



ITS UP TO YOU 

to be comfortably and well clothed, 
to clothe your family in comfort, 
or not. Being temporarily short 
in cash is no excuse for lack of 
clothes, when we are willing to 
sell you what you need 

ON CREDIT, 

and we don't ask any more than 
we would if you paid us spot 
cash. Spring is now on hand and 
you need Spring Clothes. Light 
Furs and Jackets for the ladies, 
Light Coats for the men and the 
children. All Ladies' Garments 
are made on the premises. All of 
our garments are guaranteed. 



GENERAL ADS. 



OF SELLING PHRASES 



1353 





No. 91 



No. 311 



PAY WHEN YOU CAN 

There are a great many people 
in this town who want to dress 
properly and can afford to do so, 
but existing circumstances often 
tie up their money for the time 
being. In our unique 

CREDIT SYSTEM 

we offer a fair proposition. We 
sell you what you want when you 
need it. You pay when you can. 
This proposition will specially ap- 
peal to you now that the fall sea- 
son demands FALL CLOTHING. 
Our line of Furs, Jackets, Coats 
for men and women are now open 
to your inspection. The styles are 
correct — the prices are reasonable. 
All of our ladies' garments are 
made on the premises, insuring 
perfect fit. 



This shows wording and illustrations, 
but does not suggest manner of display. 



FOR LESS MONEY THAN WE 
PAID FOR THEM 

Sales of this sort are not of 
frequent occurrence. This sale ex- 
tends to every department, and 
includes MEN'S FURNISH- 
INGS, LADIES' CLOAKS, 
SKIRTS, Etc., Etc. 



A HAPPY NEW YEAR 

Everybody goes calling on New 
Year's day, and on this day above 
all, everybody should look his best. 
We have reduced prices on our en- 
tire stock of goods. If you need 
an Overcoat, or a Suit of Clothes, 
why not take advantage of this 
reduction and get it for New 
Years ? 

FOUR GOOD NEW YEARS 
RESOLUTIONS. 

Get a New Hat for New Years. 
Get a new Tie for New Years. 
Get a New Suit for New Years. 
Get them at 



This shows wording and illustrations, 
but does not suggest manner of display. 



With the beginning of the New 
Year, our new line of 

CLOTHING AND FURNISH- 
INGS 

has come in. Besides fine Winter 
Suits and Overcoats in the very 
latest styles, we have also received 
a fine line of New Winter Under- 
wear, not too heavy for this part 
of the season, and not too light 
for early Spring. 



GENERAL ADS. 



1354 



ADVERTISERS CYCLOPEDIA 




No. 137 

TAKE THIS TIP 

Winter is about due, and you 
can do better by buying your 
Winter Clothing now, than by 
waiting until later in the season. 
We have our entire Winter Line 
in, and they are in a variety of 
styles, and sizes to fit any man. 

You can save doctor's bills by 
dressing your youngsters in sea- 
sonable clothing. We can fit 'em. 



This shows wording and illustrations, 
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No. 115 

A PERTINENT QUESTION 

The question now arises : 

" What sort of a hat shall I 
get?" 

Answer: Derby, or Soft Felt. 

If it's a matter of style, quality 
and price, you may depend upon 
us to give you the latest Fall 
1909 style, highest grade Derby 
or Soft Felt Hat at the lowest 
price in town. 

Our Fall Furnishings are in — 
the usual high quality at the usual 
low prices. 

Take a car. 



YOU WANT WHAT Y^OU 
WANT WHEN Y r OU WANT 

IT, but sometimes you can't get 
it because you haven't the money. 
That's where we come in. If you 
haven't the money to buy it, we'll 
book your order just the same. 
Easter is about due. How are 
you fixed? Need a new Top 
Coat? New Spring Suit? Wife 
need a new jacket or new dress 
for Spring? We will dress up any 
lady, man or child in this town in 
fine Spring Style ON CREDIT at 
cost prices. 

Fit, Style and Quality abso- 
lutely guaranteed. 



This shows wording and illustrations, 
but does not suggest manner of display. 



OUR MOTTO 

We've already established the 
right to the motto, " High Qual- 
ity — Low Prices," and in this 
motto we feel that we really 
have " something worth blowing 
about." While our prices are 
always low, we often make a 
further reduction — as, for in- 
stance, this week we have reduced 

prices on to $ . This 

is special for this week only. 

We'd like to do up your Laun- 
dry — we can please you. 

GENERAL ADS. 



OF SELLING PHRASES 



1355 



HAVE YOU HAD 
YOUR SHARE? 




No. 316 

HAVE YOU HAD YOUR 
SHARE? 

Every day bargains at our 
bake counter. Only the best flour, 
only the best butter, only the best 
eggs, only pure Jersey milk. In 
fact, everything that enters into 
the make-up of our bake stuff is 
the best of its kind. Our ever}' 
day prices might be called bar- 
gain prices. 



This shows wording and illustrations, 
but does not suggest manner of display. 




No. 114 

DON'T BE A " STRUT " 

Yet, attractiveness of personal 
appearance is certainly very de- 
sirable and in a large measure 
necessary for success in life. Good 
dressy clothes improves a man's 
personal appearance materially. 
Fashionable tailoring is the kind 
we do, and we always satisfy as 
to style, fit, and price. We have 
an established reputation for high 
class work, yet our prices are very 
moderate. The poor man receives 
just as much attention as the rich 
man. 



SEND US THE ORDER 

Delicious cakes are produced 
here. Our bakers have an expert 
knowledge and achieve results 
which the most successful cook 
would fall far short of. Don't 
try to get up something nice for 
company. Send an order to the 

Bakery and you will save 

yourself and please your guests. 
Our pound cake and angel's cake 
are especially good. 



This shows wording and illustrations, 
but does not suggest manner of display. 



UNCOMMON CLOTHES 

Such a vast difference between 
our spring clothes and the ordi- 
nary ready-to-wear clothes. Not 
a particle of difference between 
uncommon clothes and the mer- 
chant tailor's. Only about one- 
half the price. Workmanship just 
as good, fabrics from the same 
mill, and a little more style, $10 
to $25. 



GENERAL ADS. 



1356 



ADVERTISERS CYCLOPEDIA 




No. 96 

MERRY XMAS 

Don't wait until the last min- 
ute to get your 

CHRISTMAS GIFTS 

Get them while the stock is full 
and varied. We have what is 
without a doubt the finest line of 
HOLIDAY GOODS in town. 
Things that are useful as well as 
ornamental are the most appre- 
ciated gifts. Then why not get 

A SET OF FURS 

for your wife or sweetheart? 

This shows wording and illustrations, 
but does not suggest manner of display. 

OUR HOLIDAY^ BUSINESS 

We're doing a holiday business 
to beat the band. Everybody is 
buying 

CHRISTMAS GIFTS AT 



The "Head to Foot" Clothier 
and Furnisher. Our holiday line 
is the largest and most exclusive 
in town. There are good things 
innumerable, and prices are lower 
than ever. We carry everything 
that a man or boy wears, and 
every article in our stock would 
make an appreciative Christmas 
Gift. 



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No. o^ 

A BIG DROP 

in prices is announced for this 
week. Just to add an impetus to 
our already popular trade, we 
have decided to shave prices all 
along the line. We show no par- 
tiality, as the Ladies and Chil- 
dren will profit as well as the men. 
The lines affected are 

LADIES', MISSES' AND CHIL- 
DREN'S 

Coats, Jackets and Furs in their 
very latest styles. 

MEN'S, YOUTH'S AND BOY'S 

Suits and Overcoats, to fit as well 
as made-to-order clothes, for a 
fraction of the price. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THERE'S BEEN A BIG DROP 
IN PRICES 

In our pyrography department. 
This latest art and accomplish- 
ment has enchanted everybody, 
and those who have not yet joined 
the ranks of pyrographers, will do 
so when they read the inducement 
our low prices offer. 



GENERAL ADS. 



OF SELLING PHRASES 



1357 




No. 301 

AN ARTISTIC PIANO IS 
VASTLY DIFFERENT 
FROM THE ORDINARY 
KIND 

It is true that in general ap- 
pearance pianos are similar, but 
in details there will be found vary- 
ing qualities from the " tin pan " 
variety up to the piano that has 
that satisfying quality that even 
the musically uneducated detect 
at once. That beautiful singing 
quality of tone and evenly bal- 
anced scale proclaim the artistic 
piano. 



This shows wording and illustrations, 
but does not suggest manner of display. 



THE RICH, ROUND TONE 

The rich, round, full and sym- 
pathetic tone places the Weber 
piano in the list of those instru- 
ments which are so eargerly 
sought after by musicians who 
demand the highest standard of 
excellence in the piano they use. 




No. .54 

THE THOROUGHFARE TO A 
MAN'S HEART 

Cupid is not inconstant. In 
the home where the dining table 
is ever enticing he lingers and 
makes himself at ease in the house 

where the housekeeper uses 

bread. Because the Bakery 

products — bread, cakes, pastry, 
rolls, are all delicious, nutritious, 
healthful. If you go to get mar- 
ried you'll be always lucky if you 

begin the wedding feast with 

Bakery confections, and keep 

using Bakery good things 

in the household. 

This shows wording and illustrations, 
but does not suggest manner of display. 

OUR BUSINESS POLICY 

" Things are not always what 
they seem," wrote some sage. Here 
is another. " Things are not al- 
ways what they are represented." 
Experience has taught us that it 
is business policy to be fair and 
square in all dealings. To be re- 
liable is an enviable reputation. 
This store makes good every claim 
we make. We are striving to ob- 
tain a reputation for fair and hon- 
est dealings. We make no mis- 
representations, at least it is never 
our intention to do so, and if you 
are dissatisfied we make good 
every claim. 



GENERAL ADS. 



1358 



ADVERTISERS CYCLOPEDIA 




No. 419 



OUR LEADER 



this week is the Summer Suit 
made in two and three garments. 
The Coats are single or double 
breasted with graceful backs 
shaped to conform to the lines 
of the form. Some of the trousers 
have turned up bottoms and belt 
loops. They are in various fa- 
brics, but of the better class only, 
in all the popular shades from 
light to dark diagonal weaves, 
plaids, club checks and gray 
stripes. Also a broad assortment 
of fine flannels. 

This shows wording and illustrations, 
but does not suggest manner of display. 

GOOD GOODS 

" A little whiskey now and then 
is relished by the best of men," 
and above all let it be Monarch 
Rye. Monarch Rye is not a whis- 
key that is to build up a sale for 
to-day and be forgotten or sup- 
planted to-morrow. It's a whis- 
key whose merit of quality makes 
it permanent friends, whose list 
grows longer all the time. 




No. 400 

THE SHOE OF ROYALTY 

THE SHOE is intended 

to meet the wants of the man 
who thinks he must pay Five Dol- 
lars to get the sort of shoe he 
wants. The man who has been 
paying this price will find 

THE SHOE 

as good, and in all probability 
better, at 

$8.50. 



This shows wording and illustrations, 
but does not suggest manner of display. 



ARMOR BRAND HOSIERY 

— a bigger, better, brighter stock 
than ever before. Styles, quali- 
ties and prices that tempt buyers 
to take them away by armsful. 
Eyes and hands trained to the 
work selected every pair. Nonde- 
script sorts were omitted, kinds 
made for costermongers' carts 
were passed — products of inferior 
yarns merely pressed into shape 
instead of being woven full- 
fashioned could not get into the 
company of our high-class, thor- 
ough, perfect goods. 



GENERAL ADS. 



OF SELLING PHRASES 



1359 




No. 165 

JACK AND THE GIANT 
KILLER 

And all other books for Boys 
and Girls. — Careful attention is 
given to the gathering of books 
for boys and girls here — and only 
the better class of literature for 
young folks is selected. Through- 
out the year the stock is complete 
and fresh. A host of books for 
boys and girls, written by authors 
of acknowledged reputation — 
stories deeply interesting in them- 
selves, that teach without preach- 
ing, are of lively interest through- 
out, and win the hearts of the 
youthful readers. 

This shows wording and illustrations, 
but does not suggest manner of display. 

YOU NEED NOT BE 
FRIGHTENED. 

Don't fire a cannon to kill a 
fly. And yet that is just what 
firing up a coal range amounts to 
in summer. Argue it from any 
point you please ; " tear language 
to tatters " in the argument, and 
when you compare cooking with a 
range with cooking with a gas 
stove it amounts to this; The 
gas stove — a match — a twist of 
the thumb, in '30 seconds you have 
the fire, as much or little as you 
want. 




No. 148 

IN LINE FOR SPRING 

Send your Winter Clothes 
"back to the moth-balls." Get 
in the front of the procession, and 
welcome the arrival of Spring 
weather — light overcoats and 
suits, light in color and weight, 
as well as price ; soft and stiff hats 
in the newest blocks, and neck- 
wear in delicate Spring shades. 

You want to be in correct 
dress for Easter. We offer the 
most correct dress for men in 
town. 



This shows wording and illustrations, 
but does not suggest manner of display. 



GUARD AGAINST THE 
MOTHS 

Store your valuable furs, suits 
and clothing in this store house. 

We care for the clothes of 

most fashionable people and you 
hear no complaints, as our serv- 
ice, very reasonable storage 
charges, accessibility — points in 
our favor. 



GENERAL ADS. 



1360 



ADVERTISERS CYCLOPEDIA 




No. 23 

WATERPROOF TOP COATS 

Its too warm for a winter over- 
coat, and of course too cool for 
no overcoat. For those who are 
caught betwixt and between, we 
have Top Coats which are just 
light enough in weight and just 
warm enough for comfort. As 
the season is somewhat advanced, 
we'll offer them this week for 



Our Fall Underwear will save 
you doctor's bills. 



This shows wording and illustrations, 
but does not suggest manner of display. 




No. 313 

WE WISH TO CALL YOUR 
ATTENTION 

to our large and well selected line 
of Rockers, both in wicker and 
wood. The wicker rockers are all 
clean, new goods in natural finish. 
The wood rockers comprise a very 
handsome lot of large, comfort 
rockers finished in weathered oak, 
golden oak, and mahogany. Most 
of these goods arrived too late 
for the Xmas trade, therefore will 
be sold at a reduction of about 20 
per cent. Buy now or miss a 
bargain. 



BETTER GET ONE 

There's good news for you who 
haven't bought your Top Coat 
3 T et. In view of the fact that the 
Fall season is well under way 
we've decided to reduce the prices 
on the light and medium weight 

TOP COATS 



all along the line. 

for $ to $- 



They're going 



So much for the outside. For 
the inside, our line of underwear 
and furnishings will interest you. 

J. OSCAR YOUNGJOHN, 

Dry Goods — Fancy Goods — 
Furnishings — Laundry. 



This shows wording and illustrations, 
but does not suggest manner of display. 



SHED WATER LIKE A DUCK 

These suits are made of pure 
wool mohair chemically treated so 
that it does not absorb water to 
make you uncomfortable while 
bathing. Every movement is free 
and easy. That's a characteris- 
tic about all our bathing suits 
that makes them preferable to 
any other. 

Buy a bathing suit and go to 
the lake. You'll be more com- 
fortable and do better work next 
week. The necessary outlay is 
reduced to a minimum. 



GENERAL ADS. 



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